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Library 

of  the 

University  of  Toronto 


Digitized  by  the  Internet  Archive 

in  2012  with  funding  from 

University  of  Toronto 


http://archive.org/details/stationeryoffice1914toro 


New  Year  Announcement  Number 


AND 


OFFICE  EQUIPMENT  JOURNAL 

The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-149  University  Ave.  WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.  88  Fleet  St.,  E.C 


VOL.  XXX. 


PUBLICATION     OFFICE:     TORONTO,      JANUARY,     1914 


No.  1 


One  Big  Selling  Problem 
Solved  for  1914 


Heady    t<> 
Write. 


Re.idv 
to   Fill. 


The  demand  for  fountain  pens  is  general  and  steady,  but 
with  most  pens  prices  are  either  too  high  or  quality  too  low. 
You'll  find 


SANFORD  &  BENNETT 
Fountain  Pens 

the  exception — among  the  finest,  most  serviceable 
pens,  the  only  ones  reasonably  priced. 

The  S.  &  B.  AUTOPEN  (Self-Filler) 

The  S.  &  B.  COMMERCIAL  SAFETY  (Non-Leakable) 

have  the  exclusive  features  that  make  them  the  most 
popular,  easiest  selling  pens  and  assure  to  you  satis- 
fied purchasers  and  valuable  good-will. 

Write  for  prices  and  discounts. 

SANFORD  &  BENNETT  CO. 

51-53  MAIDEN  LANE         -         -  NEW  YORK 


Read; 

to   Write 


BOOKSELLER     AND     STATIONER 


/^UR  best  wishes 
to  you  at  this 
season  of  happiness 
and  rejoicing.  May 
the  goodness  of  our 
stationery  bring 
you  peace  and 
plenty  throughout 
the  coming  year. 


WARWICK   BROS. 

&  RUTTER, 

LIMITED 


s 


BOOKSELLER      AND      STATIONER 


V\TE  wish  to  extend  to  the 
Canadian  Trade  our 
sincere  thanks  for  the 
business  entrusted  to  us  in 
nineteen  thirteen  and  to  ex- 
press the  hope  that  nineteen 
fourteen  may  be  a  year  of 
every    increasing     prosperity. 

Chas.  Goodall  &  Sons 


,3 

^^T 

H 

■ 

V:_ 


Stationery  and  Fancy  Goods 
Jobbing  Houses  will  have  the 
New  Designs  of  Goodall's  Eng- 
lish Playing  Cards  Ready  for 
March  1st  Delivery. 

There  are  new  designs  in  the  several  well 
known  series  and  an  important  new  line 
this  year  is  The  Acme  Series  of  Linette  Play- 
ing Cards  in  the  Narrow  Whist  shape. 

Another  important  new  item  is 

GOODALL'S   PINOCHLE 
CARDS 

to  retail  at  25c  a  pack.  This  American  game 
is  growing  in  popularity  in  Canada  and 
promises  to  have  an  unprecedented  sale  this 
year. 


zSpl 


A.  O.  HURST 

FOY   BUILDING 

32  Front  St.  W.,  Toronto,  Ont. 


r 


BOOKSELLER     AND     STATIONER 


NOTICE  OF  REMOVAL 

BY  JANUARY  1st,  1914,  WE  WILL  HAVE 
MOVED  from  our  present  warehouse  51-53 
Wellington  Street  West,  to  LARGER  and 
MORE  CONVENIENT  PREMISES, 
lately  occupied  by  Rolph  and  Clarke,  Limited, 

CORNER  SIMCOE,  PEARL  AND  ADELAIDE  STS.,  TORONTO 

where  we  will  continue  our  business  in  all  its 
branches  as  formerly  for  so  many  years  past. 

OUR  SPECIALTIES  ARE: 

ACCOUNT  and  MEMORANDUM  BOOKS 

LOOSE  LEAF  LEDGERS,  BINDERS  and  SHEETS 

FINE  LEATHER  GOODS,  LADIES'  SAGS,  WALLETS,  etc. 

STATIONERY  and  OFFICE  SUPPLIES 

WRITING  and  BOOK  PAPERS— Every  Description  and  Size 

PRINTERS'  and  BOOKBINDERS'  SUPPLIES 

OFFICE  and  POCKET  DIARIES  1914— BOOKBINDING 

l-P  LOOSE  LEAF  PRICE  and  MEMORANDUM  BOOKS 

Exclusive  agents  for  Esterbrook  Steel  Pens, 
Davids  Writing  Inks,  McGill  Fasteners,  Paul 
E.  Wirt  Fountain  Pens,  Moore's  Modern  Book 
Methods,  etc. 

BROWN  BROS,  limited 

(Established  over  60  years) 

New  Address:  SIMCOE,  PEARL  and  ADELAIDE  STREETS,  TORONTO,  ONT. 


ft 


m 


m 


m 


BOOKSELLER     AND     STATIONER 


^, 


Ote  Hcm^e  of  (3(age 


PXTENDS  greetings 
and  wishes  to  ex- 
press most  heartily  the 
hope  that  the  year 
nineteen  hundred  and 
fourteen  may  be  one 
of  abundant  prosperity, 
health  and  happiness 
for    you   and    yours. 


WL.  3  ^age  &  C<x,£tmiteb 

Toronto 


^4 


'mm 


i 


BOOKSELLER     AND     STATIONER 


m: 


3JJV7     8/- 


WE  take  this  opportunity  of  thanking 
our  friends  and  customers  for  their 
kind  favors  in  1913  and  wishing  them  a 
happy  and  prosperous  New  Year. 

We  are  ready  for  the  jobber  now  and  can 
send  samples  of  our  new  Xmas  lines 
immediately. 

Our  travellers  will  start  out  with  our 
new  lines  of  Xmas  Cards,  Calendars,  Post 
Cards,  Local  View  Post  Cards,  View  Books, 
Novelties,  Fancy  Stationery,  Pictures,  etc., 
Second  week  in  January. 

NOW  ABOUT  STAPLES 

Please  don't  wait  for  a  visit  from  our 
salesman  before  ordering,  Glucine,  Sealing 
Wax,  Morton's  Fountain  Pens,  Blotting 
Paper  (British  staple  and  fancy  colors) 
Carbon  Papers,  Ball  Programmes,  Menus, 
Guest  Cards. 

SEE  OUR   LINES  FIRST 

MENZIES  AND  COMPANY,  LIMITED 

25-27  RICHMOND   STREET  WEST  -  TORONTO 

Sole  Canadian  Representatives 
E.  W.  SAVORY,  LTD,  Bristol  DORENDORFF  &  CO.,  LTD.,  London,  Eng. 

VANDYCK  PRINTERS,  LTD.,  (Photogravure,  View  Books,  Post  Cards,  etc.) 
LYONS  INK  LTD.,  Manchester    MORTON  CO.,  New  York     NEW  ERA  MFG.,  CO.,  New  York 


BOOKSELLER     AND      STATIONER 


Our  Newest  Styles  and  Designs 


of  the 


Manufacture 


CANDLE  SHADES,  LAMP 
SHADES,  etc.,  etc.,  and  a  very 
tine  collection  of 

Decorative  Paper  Goods 

GARLANDS,  BELLS, 
CRINKLED  PAPER 

TABLE  CENTRES 
will  shortly  be  shown. 

HAUSMANN  &  WOLFF 

BUNHILL  ROW        .\        LONDON,  E.C. 

Factory,  LEYTON,  N.E. 
FOR  THE  WHOLESALE  TRADE  ONLY 


EsterbrooK 


Pens 

\  250 

I  styles 


\ 


<£. 


<< 


Js 


9* 


01 


v 


Thousands 
of  people  have 
used  Esterbrook 
Pens  from  their 
school  days. 
Why  not  make  these  people 
your  customers? 
Write  to-day  for  catalog  and  par- 
ticulars about  our  display  cases. 

Esterbrook  Pen  Mfg.  Co. 


New  York 


Camden,  N.J. 


BROWN  BROS.   LIMITI'.D,  Canadian  Agents.  Toronto 


GREETINGS 

TO  OUR  FRIENDS  IN  CANADA 

May  1914  be  pleasant  and  prosperous. 
We  hope  to  be  favored  with  your 
orders  for  imprint  Fountain  Pens  now 
so  that  you  will  have  the  goods  to  sell 
at  the  opening  of  the  New  Year.  Our 
imprint  lines  to  retail  at  $1.00,  $1.50, 
$2.00    and    upward,    can't    be    beat. 


J.  MORTON,  New  York 

Canadian  Agents  : 


MENZIES  &  COMPANY,  Limited 


27  Richmond  Street  West 


TORONTO,  ONT. 


6 

■n 


BOOKSELLER      AND      STATIONER 


A  ROM  AC 

LINES 

A  New  and  Larger  Warehouse,  a  sample  room  having  appointments  assuring  increased  efficiency  in 
service  to  visiting  buyers — 

Additional  connections  with  important  British  and  G  ermany  stationery  manufacturing  houses,  consum- 
mated in  a  ten   weeks'  commission  to  those  countries,  from  which  Mr.  MacDougall  has  just  returned — 

Stronger  propositions,  especially  devised  to  satisfy  the  Canadian  trade,  on  the  part  of  the  big  British, 
German  and  United  States  concerns  which  we  repre  sent — 

AND — a  thoroughly  organized  campaign  of  service  to  Canada's  stationers  beginning  with  the  initial  trips 
of  our  travelling  salesmen  this  month,  are  elements  we  desire  to  particularly  emphasize  in  this  New 
Year's  announcement  to  practically  support  our  sentiments  in 

Wishing  you  a  Year  of  Unvarying  Pros- 
perity  throughout   Nineteen  Fourteen. 

It  will  be  our  continual  endeavor  to  help  you  toward  such  a  realization.  To  accomplish  that  means  co- 
operation and  mutual  benefit. 

Below  we  indicate  the  manufacturers  we  represent.  On  the  opposite  page  you  will  find  announcements  of 
Macniven  and  Cameron  and  A.  W.  C  oilier,  and  on  following  pages,  full  page  advertisements  of 
Birn  Bros,  and  The  Smead  Manufacturing  Company.  Other  announcements  will  follow  in  succeeding 
issues  of  Bookseller  and  Stationer  throughout  1914. 


BRITISH. 

London,  England. 
Birn   Brothers 

Pine  Art  Publishers. 
A.  W.  Collier, 

Gloy. 
Geo.  Wright  &  Co.,  Ltd., 

Stationers    Sundries. 

Birmingham,  England. 

Pisk,   Davey   &   Co.,   Ltd., 

Paper  Fasteners. 
M.  A.  Lloyd  &  Son, 

Stationers    Sundries. 
Chas.  Boyce,  Ltd., 

School  Specialties. 

Edinburgh,    Scotland. 

Macniven  and  Cameron,  Ltd., 
Blank  Books  and  Writing 
Tablets,  Waverley  Fountain 
Pens,  Waverley  Series  Steel 
Pens,  Aromac  Series  Pens, 
Waverley    Ink. 

Glasgow,    Scotland. 

Jas.   Macneill  &  Sloan,   Ltd., 
Sealing  Wax. 

GERMAN. 
Berlin,    German}-. 

Deutsche    Kreppfabrik, 

Fine     Crepe     Tissue     Paper, 
Fine  Paper  Napkins. 

Nuremberg,    Germany. 
J.  S.  Staedtler. 
Lead  Pencils. 

Erfurt,   Germany. 

Zander   &   Co., 

Stationers  Paper,  Specialties. 


AMERICAN. 

Philadelphia,   Pa. 

A.   ,T.   Holman   Co. 
Teachers  Bibles 
Family   Bibles 
Photo   Albums 
Post  Card  Albums 

The  Chas.  H.  Elliott  Co. 

Tally  Cards 
Score  Cards 
Calendar    Pads 


New    York. 

I.  Smigel 

Desk  Pads 
C.   Spiro   Mfg.   Co. 

Pencil    Sharpeners 
Hampden    Mfg.   Co. 

Hampden    Hangers 

I'oughkeepsie,   N.Y. 
Trussell   Mfg.   Co. 

Loose    Leaf   Memos 
Price   Books 
Diaries 

Newark,  N.J. 

Weldon  Roberts  Rubber  Co. 
Rubber   Erasers 

Erie,    Pa. 

Erie  Art  Metal  Co. 

Metal    Waste    Paper    Baskets 
and   Letter  Trays. 


Springfield,  Mass. 
Powers  Paper  Co. 
Papeterles 
Envelopes 
Writing   Papers 
Tablets 

Erving,   Mass. 

Erving    Mills 

Paper  Napkins 
Crepe   Tissue    Paper 

Danvers,    Mass. 

Standard   Crayon   Mfg.  Co. 

School  Chalks  and  Crayons 

Hastings,  Minn. 
Smead  Mfg.  Co. 

Bandless    Filing    Envelopes 

We    also    represent    the    following 
manufacturers   of   Leather   Goods: 

M.  Connor  &  Co. 

London,   England. 
Pu^s,  Letter  Cases  and  Card  Case' 

Kauder  &  Frankl, 
Louuon,   England. 

Portsea   Purses. 

Rendall,  Underwood  &  Co.,  Ltd., 
Birmingham,   England. 
Purses 

Pocket    Books 
Rug  Straps 
Golf  Bags 


A.  R.  MacDOUGALL  &  CO. 


266-268  KING  STREET   WEST 


TORONTO 


BOOKSELLER     AND     STATIONER 


ARO-MAC 


LINES 


They  Come  as  a  Boon  and  a  Blessing  to  Men, 


C3T-ITHE  OWL  PEN 


|  THE  PICKWICK,  THE  OWL  and  THE  WAVERLEY  PEN  j 

=  STANDARD  LINES  THROUGHOUT  THE  WORLD  = 


The  most  famous  documents  in  England  have  been 
Avritten  with  these  pens  made  by  a  firm  that  has  been 
doing  business  at  the  same  street  address  in  Edin- 
burgh since  1770. 

Discriminating  men  everywhere  know  the  complete 
satisfaction  which  they  give. 

Nothing  but  the  best  Bessemer  steel  goes  into  the 
manufacture  of  these  pens — nothing  but  perfect 
satisfaction  comes  out  of  them. 


Aro-Mac  Series  of  Steel  Pens 

All  the  popular  patterns  generally  used  in  Canada 
for  school  and  office  use.    Pens  to  suit  every  hand. 

Fountain  Pens 

Waverley  and  Cameron  Series.    All  styles  and  Sizes 

of    holders.     Aro-Mac    Fountain   Pens.     To   retail 

at  $1.00,  $1.50  and  $2.00. 

We  supply  pen  cases  with  any  series  of  steel  pens 

and  show  cases  with  fountain  pens. 

All  these  steel  pens  and  fountain  pens  are  made  in 

our  Waverley  Works  at  Birmingham. 


j|     MACNIVEN    &    CAMERON,    Limited,    Edinburgh,  London,   Birmingham     = 

|  "GLOY"  | 

1  A  Paste  for  Clean  People  1 


Unharmed  by  time  or  temperature. 
THE  SIZES 

5  oz.  bottle  with  cap  and  brush 
•10  oz.        " 

30  oz.  for  refilling 

160  oz.  one  ga  Ion) 


Manufacturer: 


=     A.  Wilme    Collier,  8th  Avenue  Works, 
Manor  Park,  London,  England. 


=  SUPPLIED  BY  LEADING  JOBBERS 

Canadian  Representatives 

j     A.  R.  MACDOUGALL  &  CO.,  266  King  St.  West,  Toronto 

i 


BOOKSELLER      AND      STATIONER 


0 

1904—1914 

Ten  pleasant  and  profitable  years  have  come  and  gone 
since  the  opening  of 

The  Canadian  Branch 

of  The  Oxford  University  Press  in  Canada.    As  this  has 
been  possible  only  through  your  kind  co-operation,  I 
wish  you 

A  Happy  New  Year 

and  beg  of  you  to  let  the  good  work  go  on. 

Oxford  University  Press 

25  Richmond  Street  West                                                           o      t>      fMTTSJDY 

Toronto 

^m 


Me  totstf)  to  express  to  tfte  Canabian  boofe  trabe  our 
appreciation  anb  tf)ank£  for  tlje  business  tftep 
fjabe  entrurteb  to  u£  buring  tfje  part  pear,  together 
toitf)  tlje  tope  tfjat  nineteen  fourteen  map  tie  a  pear  of 
increasing  progperitp  anb  goob  fortune  for  ttjem- 

The   Musson   Book   Co.,   Limited. 
TORONTO 


BOOKSELLER     AND     STATIONER 


'9 


These  document  envelopes  are  great  space  savers.     They  have  all  the  advantages 
of  any  other  envelopes  and  none  of  the  disadvantages. 

THE  SMEAD  MANUFACTURING  COMPANY,  HASTINGS,  MINN. 

A.  R.  MACDOUGALL  &  CO.,  Canadian  Representatives 

266-268  KING  STREET  WEST,  TORONTO 


10  BOOKSELLER     AND     STATIONER 


TO  THE  TRADE 


MESSRS.  Cassell  &  Company,  Limited,  tender  to  the 
trade  their  sincere  thanks  for  the  business  courtesies 
extended  during  1913.    Your  co-operation  has  made 
it  possible  for  us  to  enjoy  the  most  profitable  year  in  our 
history. 

The  aggressive  policy  which  characterized  our  business 
relations  during  this  year  will  be  continued  in  even  greater 
measure  during  1914. 

Our  publishing  plans  for  1914  promise  the  trade  opportuni- 
ties for  increased  sales  at  a  good  profit. 

"Sir  Charles  Tupper's  Reminiscences." — This  will  be  in 
every  way  the  most  important  book  to  be  published  in 
Canada  during  1914.  We  have  been  fortunate,  indeed,  in 
securing  it  for  publication.  The  sale  of  this  volume  promises 
good  profits  for  the  bookseller. 

Sir  H.  Rider  Haggard  has  written  for  us  a  new  book,  which 
will  rank  among  the  best  sellers.  We  predict  big  things 
for  this  book.  Its  title,  "The  Wanderer's  Necklace,"  is  a 
good  one,  with  selling  qualities. 

"Chums,"  the  ever  popular  Annual  for  Boys,  has  again 
demonstrated  its  popularity.  In  spite  of  the  fact  that  we 
anticipated  increased  sales  by  securing  large  editions,  we 
were  entirely  sold  out  by  December  20th. 

Our  Representatives  will  have  the  pleasure  of  calling  upon 
you  shortly,  with  a  complete  line  of  samples. 

We  ask,  on  their  behalf,  your  usual  courtesy,  feeling 
assured  that  future  relations,  as  in  the  past,  will  be  found 
mutually  profitable. 

With  best  wishes  for  a  prosperous  New  Year, 


CASSELL  &  COMPANY,  LIMITED 

55  BAY  STREET  V  V  TORONTO,  CANADA 


Dl 


BOOKSELLER     AND     STATIONER 


11 


DISTINCTIVE 
FEATURES  OF 


BIRN  BROS. 
ART  LINES 


A  Forecast 


There  can  be  no  question  that  the  Christmas  Card  Collection  which  we  have  just  completed,  is  going  to 
make  "History."  We  have  had  to  strive  hard,  to  beat  our  previous  successes,  but  this  time,  with  the 
assistance  of  new  artists,  new  processes,  and,  above  all,  new  ideas,  coupled  with  value  which  is  more  than 
up  to  our  standard,  we  have  succeeded  in  producing  a  Series  of  Cards,  which  from  every  standpoint  must 
be  called  "Unique." 


=        Dominion  Series  Featuring 
H       Birch  Bark. 

SS  Nothing  short  of  a  sensation  will  be  created  this 

year  by  the  strikingly  attractive  effects  afforded 
by  the  Birch  Bark  treatment  entering  into  the 
new  productions  in  our  DOMINION  SEBIES  of 

—  Christmas  Booklets,  Letters,  Calendars  and  Post 
Cards.       Prominence     is     given     also     to     THE 

==  MAPLE  LEAF  and  THE  BEAVER,  emblematic 

—  of    Canada.      These    features,    combined    with    a 

—  series  of  Canadian  views  and  steel  die-stamping, 
make    up    the    most    attractive    Dominion    series 

^S  we  have  ever  produced. 

=       Gem  Series 


Slip-in  Christmas  and  Birthday- 
Booklets. 

Here  is  a  big,  new  and  certain-selling  line 
for  1914 — an  entirely  original  idea — most  artis- 
tically produced  folders  in  a  variety  of  sizes, 
shapes,  shades  and  designs,  embodying  suitable 
greetings  and  with  slip-in  space  for  local  view 
post  cards.  Here  is  a  novelty  that  will  mean 
big  business  for  every  live  stationer  who  will 
actively  take  it  up. 

Christmas  Booklets  and 


=       Steel  Die  Stamped  Christmas  Cards 

^  have    been    remarkably    successful    in    the    past 

S:  year,   and   will  be   featured   more   strongly  than 

ever  with  many  new  designs. 

=       Localized  Die-stamped  Christmas 
j=       Booklets  and  Cards. 

~EE  with  names  of  towns  die  stamped  in  gold. 

H       Local  View  Series 

'--  with  photographs  of  any  town,  street  or  build- 

ing, which  were  such  good  sellers  in  1913,  will 
—  be  still  more  extensive  this  year. 

H       The  Heraldic  Series 

will    again    be    prominent    with    coat-of-arms    of 
S  provinces,  cities,  and  towns. 


Christmas  Letters. 

The  regular  lines  of  Booklets  comprise  many 
new  designs,  distinctive  and  original,  with  sev- 
eral special  lines,  to  retail  at  5e  and  10c.  Our 
Celluloid  Booklets  have  become  noted  for  origin- 
ality in  design,  and  a  much  finer  range  will  be 
presented  this  year.  The  Xmas  Letters  will  pre- 
sent many  new  ideas,  making  them  a  series  of 
strong  appeal. 


Novelties  for  1914. 

Throughout  the  line  there  are  many  novelties 
absolutely  new  to  the  Canadian  trade.  They 
will  make  selling  easier  and  result  in  a  big 
turnover,  meaning  more  profit  for  you. 

Christmas  Tags,  Seals, 
Gift  Cards,  Labels. 


A  collection  unexampled  in  extent  and  variety 
— priced  so  as  to  make  these  specialties,  which 
are  ever  increasing  in  popular  use,  better  profit- 
yielders  than  ever. 


POSTPARTUMS      Christmas,  New  Year,  Birthday  and  General  Greetings  and  j=j 

*    V  O  1   V/  f\  L\  U  O      Views  in  endless  variety  with  price  advantage  to  the  dealer.  == 

NOT  ONE  ITEM  REPEATED  IN  THE  WHOLE  COLLECTION  S 

EVERYTHING  ABSOLUTELY  NEW  S 

BIRN  BROS.  I 

LONDON  NEW  YORK  SYDNEY  TORONTO 

A.  R.  MACDOUGALL  &  CO.,  Canadian  Representatives 


n= 


12  BOOKSELLER     AND      STATIONER 


INTRODUCING 

Mr.William  E.  Coutts 


who  for  the  past  ten  years  has  occupied  the  position  of 
manager  and  buyer  for  Messrs.  Ryrie  Bros.,  Limited, 
Toronto,  of  their  Stationery,  Leather  and  Brass  Goods, 
and  now  located  at 

266  King  St.  West 

TORONTO 

as  sole  Canadian  representative  for  the  following  well- 
known  makers  of  distinctive  merchandise  for  the  trade. 


Kiggins  and  Tooker  Co.,  New  York.  The  Keith  Quality  Stationery,  manu- 

Fine  Leather  Goods,  Tourist  Books,  factured    by    the    American   Pape- 

Address  Books,  Memos,  Etc.  terie  Company,  Albany,  N.Y. 

A.  M.  Davis  &  Co.,  of  London,  Eng.,  Edward  Jones,  Birmingham,  England, 

and  Boston,  Mass.,  makers  of  the  Fine   Leather    Goods    in   exclusive 

world's    brightest    Greeting    Cards  leathers,  both  plain  and  with  sterl- 

for  all  occasions.  ing  silver  and  solid  gold  mountings. 


In  addition  to  the  above  lines,  Mr.  Coutts  has  on  display 
the  most  attractive  and  largest  collection  of  Brass  Goods 
ever  shown  in  Canada.  This  line  includes  Desk  Sets, 
Book  Racks,  Scissor  Sets,  Calendars,  Inkstands, 
Smoker's  Sets,  Memo  Tablets,  etc. 

Mr.  Coutts  hopes  to  call  on  the  trade  early  during  the 
New  Year  and  respectfully  looks  forward  to  receiving  a 
share  of  your  esteemed  orders. 


BOOKSELLER     AND     STATIONER 


13 


The   American   Papeterie   Company 


are  pleased  to  announce  that 


MR.  WILLIAM  E.  COUTTS 

late  manager  of  the  stationery  department  of  Messrs.  Ryrie  Bros.,  Limited,  Toronto,  has 
been  appointed  our  exclusive  representative   in  Canada  for  the  famous 

Keith's  Fine  Grade  Stationery 


Keith 's  Quality  Stationery  as  at  present  manu- 
factured is  a  most  attractive  proposition  for 
the  trade  in  Canada,  the  quality  of  the  papers 
and  method  of  manufacture  being  of  the  very 
highest  rank,  whilst  the  prices  are  such  as  to 


afford  the  dealer  wide  profit-making  scope. 

Mr.  Coutts  will  shortly  call  on  the  trade,  and 
we  hope  that  our  line  may  merit  a  share  of 
your  business. 


"Wait  for  the  Keith  Line 


WILLIAM  E.  COUTTS 

266  King  Street  West 
TORONTO 


AMERICAN  PAPETERIE  COMPANY 

ALBANY 

Manufacturers  "Keith  Fine  Stationery" 


More  Business 
for  You — 
Through   Our 
Advertisements 

Look  for  these  Ads  in 

CANADIAN  MACHINERY 

and 

POWER  HOUSE 


r 


BUY 
THESE 


Practical  Handbooks 


FROM   YOUR 
DEALER 


a  few  of  the  titles  comprising  our 
practical  Handbook  series 


Air  Brake 


SI. oti 


Alternating  Current  Machinery      3,00 

Applied  Electrochemistry   l.oo 

Electric  Railways  1.50 

Electric   Wiring   and   Lighting 1.00 

Foundry  Work 1.00 

Gas  Engines  and  Producer!  1,00 

Locomotive  Boilers  and  Engines    1.00 

Machine  Drawing        1,50 

Machine  Shop  Work    .    .  . 1^50 

Pattern   Making      j  00 

Power  Stations  and   Transmission 

Refrigeration    - 

Steam  Engines 

Steam  Engine  Indicators  and  Valve  Gears 

Switchboards  

Tool  Making 


if    von 

h  oi 


order   11   dirt 

SOLD  AT  ALL  BOOKSTORES. 
PRACTICAL  BOOKS  FOR  PRACTICAL  MEN 


re   u    clear    tliiit    tbe    ln-glnn 
ougb    ih  it    the   trained    woj  v 

11.  .1    Hi. it    lliey    win    give   un 
f.llie  int.Je' Is  that   they    (rent 


iiixlerstainl    them 

U'iiiil    from     t ln-ni 

0    workltijr    kno«- 

IATC   him    hotl.    time 


They     give    men     u     priK-tlcill     k 
which    etinblen    lliem    to    think 

mine  effiilently  :   nml    the)    e | 

;ii»l    rompreheii*lve   •rrk-s   of   hoi 
1  In-    market 


1    r.rinrli.lrs   ,,f   meih.iiilml 

i.ii-iii.--..     usuce      Imi     .iU>> 
epted    practice    "T 

nrnetli  aJ    tjilngn, 


ml    ttie 
ivleilR.' 


These  two  publications  have  large  cir- 
culations. They  are  read  by  the  par- 
ticular class  to  whom  a  majority  of  our 
"Practical  Handbooks"  appeal.  These 
little  books  are  money-makers  for 
those  who  use  them  intelligently.  Cana- 
dian people  know  this.  They  have 
used     them     before.      Thousands     have 

bought  direct  from   us,   by   mail.     In   the   States   we   conduct  regular  advertising  campaigns  and  sell  through  dealers 
Canada  we  want  to  do  likewise — hence  this  advertising  campaign. 


AMERICAN  SCHOOL  OF  CORRESPONDENCE,  "cy 


In 


You  Will  Be  Asked  for  These  Books 

This  aggressive  advertising  campaign,  direct  to  prospective  purchasers, 
informing  them  that  American  School  "Practical  Handbooks"  will 
now  be  sold  at  all  book  stores  is  going  to  send  lots  of  people  to  your 
-store.  You  will  begin,  very  shortly,  to  have  call  for  these  books.  It's 
always  "Good  Business"  to  be  able  to  say  to  a  customer:  "Yes,  we 
have  it."  When  people  find  what  they  want  in  a  store  they  get  the 
"Return  Habit."  They  come  back  for  other  things.  They  become 
regular  customers. 


Better  Send  for  Catalogue — Now! 

But  you  can  facilitate  matters  by  selecting  titles  from  those  given  in 
the  reproduced  advertisement,  and  mailing  youi  first  order  at  once. 
You  will  be  agreeably  surprised  at  the  prices  at  which  we  will  bill 
you!  You  will  have  plenty  of  margin  for  a  good  liberal  profit.  More 
than  you  can  make  on  any  other  handbooks  published— and  you  will 
be  giving  your  customers  greater  satisfaction.  Back  of  this  statement  is 
gxteen  years  satisfactory  selling  to  the  book  stores  of  the  United  States. 
\\  it  1  your  first  order  we  will  send  you  our  complete  catalogue. 
•Mail   the   order   to-day!  ! 


American  School  of  Correspondence,  Publishers 

58th  Street  and  Drexel  Avenue  -  .  Chicago,  111.,  U.S.A. 


14 


BOOKSELLER     AND     STATIONER 


mummiMMMmwm* 


TORONTO. 


IMPORT  TRIP 

1914 


The  Copp,  Clark  Co.,  Limited  wish  to  thank  the  Canadian 

Booksellers  for  the  many  courtesies  extended  to  them  for 
the  year  1913  and  to  wish  the  trade  every  success  for  1914. 
Early  in  the  new  year  our  representatives  will  start  out 
on  their  annual  IMPORT  TRIP  with  many  new  lines  that 
we  are  confident  will  be  of  interest  to  you. 

We  wish  also  to  announce  that  we  have  accepted  the  agency 
for  Canada  of  the  publications  of  Richard  G.  Badger,  The 
Gormley  Press,  Boston,  and  will  carry  in  stock  a  full  line  of 
the  publications  of  this  well  known  Boston  Publishing  House. 

The   Special   Lines   for   the 
Import  Trip  for  1914  will  be 


T.  C.  and  E.  C.  Jack's  well  known  books  in  colour.    Romance  of  Empire,  new  edition, 
Masterpieces  iD  colour,  and  many  new  titles  not  yet  shown. 

BLACKIE  &  SONS  splendid  line  of  Juveniles,  Brereton,  Henty,  etc. 
SIEGEL  HILLS  Dainty  Gift  Books. 

HENRY  ALTEMUS  BOOKS.     Many  new  styles  will  be  shown  this  year  as  well  as 
the  well  known  Young  Peoples '  Library,  Vade  Mecum  Series,  etc. 

RICHARD  G.  BADGER.    The  Gormley  Press  Publications. 

REILLY  and  BRITTON.     The  Oz.  Books,  including   the    new    title    THE    TIK    TOK 

MAN  OF  OZ. 
JOHN  C.  WINSTON  CO.     International  Bibles  and  general,  publications,  and  many 

new  lines  to  be  announced  later. 

We  have  just  completed  arrangements  for  the  publication  of  a  book  of  unique  interest.  It  will  be  entitled 
ALONE  IN  THE  WILDERNESS,  written  by  Joseph  Knowles.  Price  $1.25.  You  will  be  advised  further 
regarding  this  important  book. 

THE  COPP,  CLARK  CO.,  LIMITED 

WELLINGTON  ST.  AT  PORTLAND  SQUARE  V  TORONTO 


BOOKSELLER      AND      STATIONER 


15 


mmjmn. 


TORONTO, 


TO  THE  STATIONERY  AND 
FANCY  GOODS  TRADE 

whose  co-operation  materially  assisted  in  making 
the  past  year  the  best  ever,  GREETING-  —  and 
every  good  wish  for  the  New  Year. 

H  Our  representatives  in  the  past  four  months 
have  scoured  the  entire  European  and  American 
markets,  and  have  secured  for  1914  a  much  better 
and  larger  line  of  Holiday  goods  than  ever  before. 
This  speaks  volumes. 

Christmas  Cards 

In  our  numerous  lines  of  Xmas  Booklets  everything  will  be 
entirely  new,  with  the  exception  of  the  names  of  the  series. 
These  have  made  r.  reputation  for  themselves  which  is  well 
known  to  the  trade  and  without  a  doubt  this  reputation  will 
be  upheld  this  year  by  the  cards  contained  in  each  line. 
Each  series  covering  different  styles  of  workmanship  and 
design,  has  its  own  outstanding  features. 

The  Patrician  series  containing  only  high-class  cards  appeal- 
ing to  discriminating  trade.  The  Aristocratic  series  with  its 
popular  juvenile  and  attractively  lithographed  designs.  The 
Matchless  series  of  lithographed  celluloid  cards  at  popular 
prices.  The  Ideal  series — remarkable  value  to  retail  2  for  5c. 
The  Imperial  line — very  striking  designs  embossed  in  parch- 
ment and  celluloid.  Special  Local  View  Xmas  Cards  with  a 
minimum  quantity  proposition  within  the  reach  of  all. 

In  addition  to  the  above,  we  have  secured  the  sole  Canadian 
Agency  for  a  distinctive  line  of  steel  die  and  hand-colored 
cards  published  by  the  National  Art  Publishing  Co.,  Elmira. 
N.  Y.  Our  traveller  will  call  on  you  in  January  with  a  full 
line  of  the  above. 


Post  Cards 


to  retail  from  10c  doz.  to  10c  each. 


Calendars 


outs  and  passe  partouts.  College  Posters 
made  up  with  any  colors.  Fisher  pictures  in 
photogravure  for  hand  coloring. 


— With  the  exception  of  the  Annual  Favorite, 
by  Harrison  Fisher — Christy — Coles — Phillips 
— Flagg — Gibson,  our  line  will  consist  of  prac- 
tically altogether  popular  price  numbers  and 
our  efforts  in  this  direction  have  collected  to- 
gether some  remarkable  values. 


Decorations 


— Tinsel   and   Xmas    Tree    Ornaments,  Holly 
Sprays,  Wreaths  and   Vines. 


Pictures 


— An  extensive  range  of  Framed  Pictures  at 
surprisingly  low  prices,  will  be  shown.  Up  to 
date  subjects  in  well  made  frames  to  retail 
from  15c  to  50c.    Also  many  novelties  in  cut- 


Accessories 

— Holly    Wrappin 
Cord — Holly  Boxes — Se 

Miscellaneous 


— Holly    Wrapping   Paper — Gold    and    Silver 
Cord — Holly  Boxes — Seals — Tags,  etc. 


— Loose  Leaf  Albums — Tally  and  Place  Cards 
—  Fancy  Stationery  —  Games  —  Plasticine  — 
Xmas  Candles  and  many  other  novelties. 


THE  COPP,  CLARK  CO.,  LIMITED 


WELLINGTON  ST.  AT  PORTLAND  SQUARE 


TORONTO 


16 


BOOKSELLER  AND  STATIONER 


FOR  JANUARY 


A  month  rich  in  possibilities  for  stationers. 
We  submit  here  a  few  practical  suggestions: 


500  Page 
Day  Books,  85c. 
Journals,  -   85c. 
Ledgers,   -  87c. 


INDEXED 


The  Copp  Clark  Company's  Special  Quality  No.  4,300  has 
come  to  be  known  as  the  trade  leader — the  most  serviceable 
and  lowest  priced  of  blank  books,  quality  considered. 

Half-bound,  red  and  black  covers,  black  cloth  sides,  col- 
ored edges,  tilled  and  tooled  in  gold,  pages  numbered,  strongly 
sewn,  flat  opening,  unit  columns  and  strong  white  paper,  they 
constitute  the  best  possible  value  in  blank  books.  Check  up 
your  stock  to-day  and  see  that  this  line  of  day  books,  jour- 
nals and  ledgers  are  always  on  your  shelves  because  satis- 
faction will  go  with  the  sale  of  these  books. 

At  the  beginning  of  the  year  every  office  is  in  need  of  new 
supplies.  Put  in  a  composite  window  of  office  stationery  and 
use  aggressive  means  in  the  store  as  well  as  in  canvassing 
the  offices  for  orders  in  desk  calendars,  office  diaries,  Lift  Up 
Files,  transfer  binding  cases,  board  and  box  files,  typewriter 
paper  and  ribbons,  and  carbon  papers,  desk  blotters,  inks, 

paste  and  mucilage,  pens,  pencils  and  erasers,  office  pi  ns,  clips,  paper  fasteners  and   the  many  other  items 

included  in  office  requirements. 

CONSULT  OUR   CATALOGUE  H. 


Business  Equipment 


School  Supplies 


See  that  you  are  fully  equipped  to  handle  the  January 
school  trade.  Your  stock  should  include  plentiful  supplies 
of  these  items. 


Swansdown  Erasers 
Paint  Boxes 
Rulers 
Pencils 
Technical  Setts 


Society  Lines 


Crucible  Pens 

Exercise  Books 

Scribblers 

Note  Books 

Students'  Fountain  Pens 

Visiting  Cards 
At  Home  Cards 
Invitation  Cards 
Tally  Cards 
Tassels  and  Pencils 
Tally  Card  Punches 


School  Bags 
Progress  and 
Peerless  Pads 
Text  Books 


Paper  Table  Napkins 
Dance  Programmes 
Bridge  Setts 
Lily  Bridge  Score  Pads 
Five  Hundred  Score  Pads 
Cribbage  Boards 


Playing  Cards — an  immense  range     of  the  newest  designs 

* 

January  is  a  good  month  for  these  goods.     They  lend  themselves  readily  for  attractive  window  trims  and 
aggressive  work  will  result  in  greatly  enhanced  sales. 

Write  for  samples  of  our  new  Kid  Finish  and  Fine  Linen  Correspondence  Paper.    Ready  Soon. 

"EVERYTHING  IN  STATIONERY" 

THE  COPP,  CLARK  CO.,  LIMITED 


WELLINGTON  ST.  AT  PORTLAND  SQUARE 


TORONTO 


BOOKSELLER  AND  STATIONER 


Wit  take  tl)tg  opportunity  of  tfjanfetng  tfje  pookgeller* 
of  Canaba  for  tfje  Support  gtben  to  our  publication* 
burtng  tfje  pa£t  pear  anb  fjope  to  siee  increase  gales; 
touting  tfje  forthcoming  pear  to  our  mutual  prosperity. 

HODDER  &  STOUGHTON,  Limited 

17  WILTON    AVENUE  -  -  TORONTO 


^m 


GREETING   AND 
ANNOUNCEMENT 


We  desire  to  extend  our  Greetings  to 
the  booksellers  of  Canada,  wishing 
them  the  fullest  measure  of  pros- 
perity in  1914  and  thanking  them 
for  the  support  given  to  McClelland 
&  Goodchild  since  the  establishment 
of  the  house  in  190G. 

We  take  this  opportunity  of  announc- 
ing that  Mr.  George  Stewart,  who  has 
for  the  past  ten  years  represented  the 


Oxford  University  Press  as  travelling 
salesman,  and  who  is  one  of  the  best 
known  of  Canada's  bookmen,  has  be- 
come a  member  of  the  firm. 

Mr.  Stewart  will  have  charge  of  our 
new  lines  of  Bibles,  Hymnals,  and 
general  importations,  which  he  will 
exhibit  to  the  trade  early  in  the  New 
Year. 

The  new  company  will  be  known  as 


McClelland,  goodchild  &>?  Stewart 

LIMITED 

266  KING  ST.  WEST  V  TORONTO.  ONT. 


18  BOOKSELLER     AND     STATIONER 

i!ll!lllllll!lilll4llll!llllllll!llllillllllll|[||lil|IM 


WE  THANK  THE  TRADE 

for  the  Generous  Support  we  have  received  and  for  their  ap- 
preciation of  our  services  during  the  past  year.  Taking  ad- 
vantage of  this  occasion  we  wish  to  extend  our  wannest 
wishes  that  the  year  nineteen  fourteen  may  be  one  of  unpre- 
cedented prosperity  and  good  fortune  for  the  Booksellers  and 
Stationers  of  ( 'anada. 

OUR  PLANS  FOR  1914 

include  better  things  than  ever  in  the  interests  of  the  retailers  throughout  the 
Dominion. 

Tn  the  general  lines  local  vnew  postcards  will  continue  to  receive  special  atten- 
tion as  one  of  the  important  staple  lines  in  the  stationery  trade.  There  will  be 
new  comics  and  fancy  cards  in  mrai  variety,  especially  featuring  real  photo 
postcards  to  retail  at  2  for  5  cents. 

Many  novelties  and  new  ideas  in  view  hooks  will  be  shown  and  a  new  item  of 
particular  interest  will  be  a  Local  View  Post  Folder  to  retail  at  10c,  having 
twenty  views.  These  folders  with  such  subjects  of  general  appeal  as  Rocky 
Mountain  views  will  have  a  nation-wide  sale. 

Our  new  holiday  lines  will  comprise  many  striking  and  artistic  features  and 
novelties  in  Booklets,  Calendars,  Postcards,  Tags,  Seals,  Children's  Story  Books, 
Toy  Books,  Picture  Books  and  Song  Books. 

This  announcement  is  not  intended  to  describe  the  1914  line  hut  simply  to  impress 
upon  the  trade  that  it  will  be  richer  than  ever,  affording  greater  opportunities 
for  profitable  retailing.  It  will  be  our  earnest  endeavor  to  give  efficient  service 
to  the  greatest  possible  degree,  and  altogether  the  outlook  for  the  coming  year  is 
most  auspicious  for  our  mutual  advantage. 

In  acordance  with  our  established  policy  prices  will  be  the  lowest  consistent  with 
quality. 

Valentine  &  Sons  United  Pub.  Co.,  Limited 

Canadian  Offices  at 

MONTREAL  TORONTO  WINNIPEG  VANCOUVER 

Factories 

DUNDEE  and  EDINBURGH,  SCOTLAND 


=i  1 1  hi  in  i  in  mi  ill  ii  iiiiiiiiiililllilililil  1 1 1 1  ii  1 1 1 1  MUM  f  i  ii  n  i  iiiiiif  iifffi  fUiiifi  1 1 1 1  n  1 1 1 1 1 1  n  1 1 1 1 1 1  iii  1 1 1  iif  i;i:i  iin 


BOOKSELLER  AND  STATIONER 


19 


t\? 


Mainly  About  Ourselves 


hi  »■  ■  ■  1. 1.  *>  »  »>«.  ■-  <\^»y^*y^> 


fyra 


■  iii      jii  j  ■  i  ■     ■ 


Acknowledging  receipt  of  a  copy  of 
the  Annual  Fall  Number  of  Bookseller 

and  Stationer,  a  Belleville  bookseller 
in  expressing  his  estimate  of  that 
number  says:  "We  are  showing  our 
appreciation   by  subscribing." 

This  testimonial  its  a  particularly 
pointed  one,  attesting  the  value  of 
this  paper.  There  are  only  a  small 
number  of  Canada's  booksellers  who 
are  not  now  subscribers.  The  list  is 
gradually  becoming  more  complete,  an 
especially  gratifying  increase  being 
shown  by  the  records  1913.  With  the 
editorial  improvements  begun  in  this 
issue,  we  are  anticipating  a  still  near- 
er approach  to  the  ultimate  goal  of 
having  everj  bookseller  in  Canada  on 
our  list  of  subscribers.  It  is  doubt- 
ful whether  there  is  another  trade 
paper  anywhere  which  comes  so  close 
to  a  realization  of  this  ideal  as  does 
Bookseller  and   Stationer. 

What  better  evidence  could  there  he 
as  to  tiie  exceptional  merit  of  Book- 
seller and  Stationer  as  a  medium  for 
publishers,  manufacturers  and  distri- 
buting houses  for  beeping  I  he  trade 
fully  posted  by  means  of  announce- 
ments concisely  setting  forth  proposi 
tions  to  t  he  retailer-  .' 

The  following  from  the  House  of 
Baers',  an  exceptionally  live  firm  of 
commercial  stationers  of  Canton, 
Ohio,  gives  an  idea  of  the  impression 
Bookseller  and  Stationer  makes  upon 
United  Stales  stationers: 

"A  reply  to  your  letter  of  the  18th 
has  been  delayed,  awaiting  copy  of 
the  annual  fall  number  of  your  paper 
which    arrived    this   morning. 

"To  say  that  it  is  an  attractive  and 
interesting  number  will  hardly  do  it 
justice. 


rt  i  i  ,i  i  m 


"In  fact,  yon  have  set  a  standard 
for  yourself  that  will  be  hard  to 
equal  in   future  issues. 

"Baers*  know  that  the  Canadian 
stationers  are  both  progressive  and 
aggressive,  and  hope  that  they  will 
soon  appreciate  the  importance  of 
organizing. 

"November  issue  of  Bater  facts, 
the  Monthly  Bulletin  of  the  Den  is 
going  to  you  under  cover  to-day. 

" Do  not  forget  that  the  latch  string 
is  always  out,  and  we  hope  you  will 
make  an  effort  to  pay  us  a  visit, 
should  you  ever  be  in  this  neighbor- 
hood. " 

LEONARD  A.  BAER. 


•  •  It     is    helpful    in    keeping    one    in 
touch   with  new  books,  etc., "  says    li. 
f.  Wilkie.  of  Oxbridge,  Ont.,  in  send 
ing  in  his  subscription  lor  Bookseller 
and  Stationer. 

W.  J.  Malley,  Deseronto,  with  his 
subscription  order  for  Bookseller 
and  Stationer,  writes  regarding  our 
Annual  Fall  Number:  "it  is  a 
creditable  number,  and  one  the 
trade   should   be   proud    of." 

Marin  &  Mackenzie,  booksellers 
and  stationers,  Port  Arthur,  Ont., 
in  sending  two  subscriptions  to  the 
MacLean  Publishing  Co.  for  Mac- 
Lean's  Magazine,  take  occasion  to 
refer  to  this  paper  as  follows: — 
"Before  (dosing  we  wish  to  say  we 
are  always  glad  to  receive  Book- 
seller and  Stationer,  as  we  always 
get  many  bits  of  useful  information 
out   of  it.'' 


Bookseller  and  Stationer  Extends  Greetings 
to  the  Trade,  with  the  Earnest  Hope  that 
Number  Fourteen  will  have  Abundant 
Prosperity  in  Store  for  Them. 


20 


B  (IOKSKLLER     AND     S  T  A  TIO  N  E  R 


NEW  GLASS  BOTTLE 

has  a  well-made  lip 
—  pours  perfectly 
and  averts  drip. 


Ink  does  not  deteriorate  because 
lip  permits  perfect  corking. 

Any  of  the  following  wholesale  stationers  will  be  pleased  to  supply  you 

McFarlane,  Son   &  Hodgson.  Limited,  Montreal  Smith,  Davidson  &  Wright,  Limited,  Vancouver 

Brown'Bros..   Limited,        ....        Toronto  J.  &  A.  McMillan,  St.  John,   N.B. 

Buntin.  Gillies  &  Co.,  Limited.  Hamilton  Barnes  &  Co..  Limited,      -     -     -      St.  John,  N.B. 

Clark  Bros.  &  Co.,  Limited,  Winnipeg  A.  &  W.  McKinlay.  Limited.  Halifax.  N.S. 

H.  C.  Stephens,  Aldersgate  Street,  London,  England 
W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

CORIST1NE    BUILDING  MONTREAL 


BOOKSELLER     AND     STATIONER 


21 


How  Other  Stationers  Do  Things 


Schemes  Worth  Emulating. 


Good  Ideas  From  Orillia. 

At  the  request  of  the  editor,  Miss  Katherine  Congalton, 
in  charge  of  the  book  and  stationery  department  of  the 
store  of  H.  Cooke  &  Co.,  Orillia,  l;as  written  the  following 
for  publication  in  Bookseller  and  Stationer. 

"Having  read  your  valuable  journal,  Bookseller  and 
Stationer,  for  a  number  of  years  with  a  great  deal  of  plea- 
sure and  profit,  I  thought  that  perhaps  a  few  of  a  clerk's 
ideas  might  help  other  salespeople. 

"We  issued  a  Christmas  booklet  which  was  distributed 
to  all  the  homes  of  Orillia.  Owing  to  the  fact  that  in  our 
town  we  have  no  daily  papers,  it  is  hard  to  crowd  all 
Christmas  advertising  into  the  few  issues  appearing  in  De- 
rember. 

The  booklet,  "Helpful  Suggestions,"  begins  with  a 
short  talk  about  books  with  the  idea  expressed  that  books 
naturally  come  first  in  the  long  list  of  articles  suitable  for 
Christmas  giving. 

"Here  everybody  can  be  suited  from  the  baby  with  its 
first  rag  book  to  the  grown-ups  with  a  beautiful  edition  of 
their  favorite  author."  A  list  of  annuals  for  juveniles  fol- 
lows, then  attention  is  paid  to  some  of  the  season's  novels 
and  other  new  books.  Cards  and  calendars  then  receive 
attention  and,  in  turn,  fancy  china,  brass  goods,  leather 
goods,  fine  stationery  and  Christmas  decorative  specialties. 

"For  your  own  advantage  shop  early  and  in  the  morn- 
ing when  it  is  possible,"  is  the  concluding  message  in  the 
booklet. 

"We  change  our  window  displays  every  week,  and  here 
let  me  say  it  is  wonderful  how  a  few  artificial  flowers  and 
ferns  can  be  made  to  add  to  the  attractiveness  of  a  display. 
These  we  purchased  simply  to  decorate,  but  we  are  selling 
them  every  day  because  they  look  so  pretty  in  the  window 
and  about  the  store. 

"Baskets  filled  with  ferns  and  geranium  blossoms 
along  with  two  or  three  candle  sticks  with  red  shades,  help 
out  a  Christmas  card  window  beautifully. 

"A  little  nearer  Christmas  we  had  a  table  set  in  the 
window,  having  a  white  table-cloth  with  a  crepe  tissue 
runner,  Christmas  dinner  favors,  place  cards,  an  attractive 
centre  basket  of  holly,  together  with  a  few  small  baskets 
of  red  and  green  crepe  rope  to  further  embellish  it. 

"These  are  only  a  few  of  the  many  things  that  can  be 
done,  and  perhaps  all  of  these  ideas  may  be  very  old  to 
most  of  the  up-to-date  people,  but  there  may  be  a  few  to 
whom  they  will  be  helpful." 

Value  of  Enthusiasm. 

"The  greatest  Toy  Store  in  the  Niagara  District  is 
Now  Open,  Biger  and  More  Wondrous  than  ever.  We 
extend  a  hearty  invitation  to  parents  and  guardians  to 
bring  the  Children  in  and  let  them  see  the  hundreds  of 
Toys,  Games  and  Books,  and  we  would  advise  bringing 
them  in  early  as  it  is  no  easy  question  to  decide,  where 
the  variety  is  so  great. 

"The  Joyful  Labor  of  many  months  is  expressed  in 
this  Toyland,  which  is  indeed  a  Happyland  with  a  hun- 
dred surprises  and  laughs  for  the  "Kiddies"  as  well  as 
the  Grown-ups. 

"Dolls  of  every  description  and  size,  with  all  the  Fur- 
niture that  ever  a  Doll  could  use  are  here  to  gladden  the 
heart  of  many  a  little  girl.  Mechanical  Toys  innumerable, 
many  of  them  that  'Go'  for  the  boy,  with  plenty  of  Toys, 
Games  and  Books  for  both  Boys  and  Girls.  Hosts  of 
things  to  make  the  children  Happy  now,  and  more  happy 
to  own  on  Christmas  morn." 


The  foregoing  message  was  contained  in  a  recent  ad- 
vertisement of  McLaren  &  Co.,  Limited,  St.  Catharines, 
and  is  given  here  because  of  the  enthusiasm  it  expresses. 
An  appeal  of  this  sort  is  likely  to  impel  people  to  visit  the 
store  advertised  but  the  ad-writer  should  carry  out  his 
good  work  by  seeing  to  it  that  the  advertisement  is  equal- 
ly effective  in  the  way  of  its  typographical  treatment, 
which  cannot  be  said  of  this  particular  advertisement  of 
McLaren  &  Co. 

Books — Ideal  Christmas  Gifts. 

C.  R.  Nelles,  of  "The  Bookshop,"  Guelph,  issued  a 
convincingly  worded  and  attractively  printed  Christmas 
book  announcement  folder,  listing  sets  of  books,  various 
gift  volumes,  Bibles,  prayer  and  hymn  books,  with  special 
prominence  given  to  fiction,  including  reprints.  Space 
was  devoted  also  to  Christmas  goods,  calendars,  Easter 
goods,  fountain  pens  and  stationery.  The  folder  has  this 
introduction : 

"Do  you  realize  what  a  Book  Shop  is  to  the  weary 
Christmas  Shopper?  If  not,  a  visit  would  do  you  a  great 
deal  of  good. 

"The  most  acceptable  gift  and  also  the  most  fashion- 
able all  over  the  world  is  a  book.  Therefore  when  you 
know  not  what  to  give,  your  mind  is  relieved  at  once  as 
you  can  procure  so  many  different  kinds  that  every  rela- 
tive or  friend  can  be  suitably  remembered  at  Christmas 
and  the  prices  range  from  ten  cents  to  twenty-five  dollars 
for  sets." 

Issues  House  Organ. 

THERE'S  a  firm  of  commercial  stationers  down  in  Can- 
ton, Ohio,  who  do  things  so  aggressively  and  so  success- 
fully that  they  have  a  reputation  throughout  the  United 
States  as  live  stationers.  They  have  been  in  business 
twelve  years  and  have  built  up  a  remarkably  successful 
trade.  For  eight  years  they  have  issued  a  house  organ 
which  they  call  "Baer  Facts."  In  this  they  do  some 
clever  and  compelling  advertising,  a  sample  page  of  which 
is  reproduced  in  this  issue.  "Baer  Facts"  is  all  the  more 
interesting  because  of  the  reading  matter  presented,  some- 
times practical,  frequently  facetious  and  always  readable. 
Another  excellent  feature  is  the  typogxaphy,  a  convincing 
example  of  the  work  turned  out  in  the  firm's  shop. 

Bookseller  and  Stationer  is  devoting  this  attention  to 
Baer's  because  of  the  good  suggestion  this  offers  live  firm- 
in  Canada  to  go  and  do  likewise. 

A  Bargain  Basement. 

Readers  will  recall  the  recent  description  in  Bookseller 
and  Stationer  of  the  fine  store  of  Stewart  &  Kidd,  of 
Cincinnati,  Ohio,  and  will  be  interested  in  learning  of 
another  recent  improvement  to  their  store,  affording  a 
suggestion  that  may  be  successfully  adopted  by  Canadian 
merchants  who  are  favorably  enough  situated  to  take 
advantage  of  it.  The  Stewart  &  Kidd  Company  have  just 
opened  a  "Bargain  Basement,"  giving  them  2,000  square 
feet  of  additional  store  space.  The  basement  is  well 
lighted  and  has  an  entrance  at  the  front  of  the  store.  Mr. 
Kidd,  writing  of  this  to  the  editor  of  Bookseller  and 
Stationer,  says  it  is  wonderful,  the  results  this  new  de- 
partment is  bringing.  In  addition  to  special  offerings  of 
all  kinds  in  books  and  stationery,  nature,  agricultural, 
scientific,  technical,  medical  and  foreign  books,  diction- 
aries and  post  cards  are  stocked  there. 


22 


BOOKSELL E R     AND     STATIONS R 


The  Mac  Lean  Publishing  Company 


LIMITED 

JOHN    BAYNE    MACLEAN 

H.  T.  HUNTER  ... 

PUBLISHERS 


President 
General  Manager 


merchant's  credit,  and  gain  consideration  that  is  not 
usually  extended  to  the  shiftless  retailer  who  observes 
little  or  no  system  in  carrying  on  business. 


Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 

FINDLAY  I.   WEAVER  ....         Manager 

CABLE   ADDRESSES 

CANADA:  Macpubco,  Toronto.    ENGLAND:  Atabek,  London,  Eng. 

OFFICES 
Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main  1255. 
Toronto  -  -  143-149  University  Avenue.  Phone  Mair.  7324 
Winnipeg  -  -  34  Koyal  Bank  Building.  Phone  Garry  2313 
\  an. ■inner,  B.C.  -  -  H.  Hodgson,  18  Hartney  Chambers 
London,  Eng.  E.  J.  Dodd,  88  Fleet  St.  E.C.  Phone  Central  12!>n0 
Vew  York  R.  B.  Huestis,  115  Uroadway,  N.Y.  Phone  Rector  200!i 
Boston  -  -  Room  643,  Old  South  Building,  Phone  Main  1024 
Chicago    A.  H.   Byrne,   Suite  407  Marquette   Bldg.,  140  Dearborn    St. 

SUBSCRIPTION 
Canada,  $1;   United   States,  $1.50;  Great  Britain   and   Colonies,   4s. 
6d. ;  elsewhere  6s. 

PUBLISHED    MONTHLY. 


LEFT-OVER   HOLIDAY   GOODS. 

Even  the  most  capable  of  buyers  cannot  so  gauge  their 
purchases  so  as  to  guard  against  having  a  certain  amount 
of  holiday  goods  lel'f  oil  their  hands  alter  Christmas.  It 
is  a  problem  that  has  worried  many  a  merchant  and  will 
continue  to  <h>  so.  Bui  the  merchant  can  always  learn  to 
(In  things  better  and  a  careful  analysis  of  the  demands 
and  sales  of  the  holiday  season  just  closed,  will  serve  as 
a  beneficial  guide  for  1!>14  buying.  Some  merchants  argue 
that  there  is  no  reason  to  worry  about  having  goods  left 
over  if  they  were  properly  purchased  in  the  first  place, 
and  providing,  of  course,  that  the  season's  trading Unowed 
satisfactory  returns.  These  men  argue  that  goods  to 
which  that  phrase  "properly  purchased,"  can  be  applied, 
will  be  eminently  suitable  for  sale  again  the  following 
season.  Of  course  it  is  implied  that  stock  carried  over 
would  not  be  unreasonably  large. 

Other  merchants  will  meet  that  argument  with  some 
such  protest  as:  '"It's  all  very  well  for  men  with  plenty 
of  capital  to  talk  that  way,  but  how  about  the  merchant 
of  limited  means?"  Probably  the  best  reply  to  such  mer- 
chants is  to  advise  them  to  do  the  best  they  can  with  the 
means  at  their  disposal  and  by  earnest  and  unrelenting 
efforts  build  business  so  successfully  that  eventually 
they  will  reach  the  position  of  having  ample  capital  for 
successfully  carrying  on  and  expanding  their  business. 

But  there  is  a  good  opportunity  open  to  all  merchants 
to  turn  such  goods  into  cash  even  after  Christmas,  by 
conducting  a  special  sale  and  offering  a  reasonable  dis- 
count. The  prices,  however,  should  not  be  too  low,  other- 
wise it  would  be  better  to  keep  the  goods  and  lose  simply 
the  year's  interest  on  the  capital  invested  in  them.  There 
is  no  reason  why  they  should  not  be  carefully  kept  and  be 
every  hit  as  good  as  goods  newly  purchased  for  the  next 
holiday  season. 

$ 

ABOUT  STOCK-TAKING. 

The  most  successful  merchants  have  come  to  realize 
the  necessity  for  an  annual  inventory.  It  is  a  most  valu- 
able agency  in  properly  systematizing  a  business,  and 
keeps  the  merchant  himself,  as  well  as  his  assistants,  far 
better  posted  regarding  the  goods  in  stock  than  would 
otherwise  he  possible.  Stock-taking  also  brings  home  m's- 
takes  in  buying  and  consequently  acts  as  a  warning 
againsl  similar  errors  in  future  buying.  It  enables  a  mer- 
chant to  reach  an  accurate  estimate  each  year  as  to  the 
progress  he  is  making.  The  presentation  of  an  accurate 
inventory  statement  will  freauently  tend  to  strengthen  a 


BENEFITING  BY  EXPERIENCE. 

Now.  when  the  experiences  of  the  holiday  season  are 
fresh  in  the  minds  of  the  merchant  and  his  staff,  they 
should  jot  down  full  particulars  covering  the  season's 
operations  with  special  attention  to  items  and  plans  that 
have  proved  particularly  profitable  as  well  as  mistakes 
and  shortcomings  of  all  descriptions. 

The  chief  object  of  such  action  would  be  that  a  valu- 
able plan  for  future  guidance  might  be  devised.  Then  the 
buyer  for  next  year  will  have  a  more  intelligent  grasp  of 
conditions  particularly  affecting  the  establishment.  It 
may  show  him  that  certain  goods,  which  may  perhaps 
have  sold  freely  in  almost  every  other  town,  were  for  some 
special  reason  not  suited  to  the  trade  of  his  town.  It  will 
reveal  classes  of  goods  that  appeal  especially  to  the  com- 
munity and  vice  versa.  The  merchant  may  consider  that 
he  naturally  absorbs  such  information  and  is  guided  by  it 
in  his  future  action,  hut  definite  tacts  and  figures  easily 
available,  will  help  him  greatly.  Similarly,  the  success  or 
failure  of  different  display  and  selling  schemes  used  in  the 
holiday  trade  campaign  should  be  noted  so  that  they  may 
come  up  tor  consideration  when  the  1914  holiday  trading 
is  aboul  to  begin.  These  particulars  should  be  augmented 
now  and  then  by  suggestions  that  will  come  from 
lime  to  time  by  observation,  conversation  with  travellers 
and  other  merchants  and  in  reading  Bookseller  and  Sta- 
tioner. The  descriptions  of  methods  successfully  used  by 
other  dealers  should  yield  a  good  grist  of  new  ideas  that 
may  successfully  be  adopted.  The  merchant  should  ever 
be  on  the  alert  and  encourage  his  assistants  to  be  con- 
tinually on  the  look-out  for  suggestions.  Co-operation  of 
this  sort  from  the  staff  will  prove  most  helpful  to  the  busi- 
ness. 

-•  -® 

ABOUT  PACKING  AWAY  GOODS. 
Many  merchants  in  putting  away  their  left-over 
Christmas  stock,  do  not  do  this  work  at  all  systematically. 
They  simply  wrap  them  up  in  paper  and  pack  them  away 
in  the  apparent  expectation  that  there  will  not  be  a 
possible  chance  of  these  articles  being  wanted  again 
until  the  time  for  laying  out  the  stock  for  next  season's 
holiday  trade  comes  around.  But  every  merchant  has 
had  the  experience  of  getting  extraordinary  calls  at  dif- 
ferent times,  for  articles  altogether  out  of  season  and  fre- 
quent demands  for  many  of  the  items  belonging  to  the 
(dass  put  away  "for  a  year."  Because  of  this,  the  mer- 
chant should  have  his  assistants  follow  out  a  systematic 
plan  this  year  in  packing  away  holiday  goods,  so  that  they 
may  be  easily  and  quickly  available.  Instead  of  wrapping 
the  various  articles  up  in  paper  parcels  some  dealers 
have  found  it  preferable  to  provide  a  sufficient  supply  of 
good,  strong  paper  boxes.  Many  articles  are  packed  away 
which  should  always  be  kept  out  and  displayed.  Among 
these  are  items  generally  classed  as  fancy  goods,  such  as 
ink  stands,  candlesticks,  vases,  jewel  cases,  and  similar 
goods.  It  may  not  be  possible  to  find  room  to  give  all  of 
these  goods  a  permanently  prominent  place  in  the  stock, 
hut  a  goodly  assortment  should  be  kept  constantly  dis- 
played in  a  show  case,  and  these  displays  should  be  fre- 
quently changed.  This  policy  will  result  in  a  goodly 
number  of  sales  throughout  the  year.  The  same  argu- 
ment applies  to  toys.  These  goods  are  in  year-round 
demand  and  deserve  better  attention  than  they  have  been 
getting  at  the  hands  of  the  average  stationer.  If  the 
dealer  assumes  that  during  winter,  spring  and  summer,  he 


BOOKSELLER     AND     STATIONER 


23 


will  do  no  further  business  in  the  class  of  goods  referred 
to,  so  will  it  be  likely  to  turn  but,  because  to  get  business 
there  must  be  action  on  the  part  of  the  merchant,  not 
stagnation.  Much  of  the  success  that  is  achieved  by 
merchants  is  attributable  to  the  effective  displaying  of 
their  wares.  Fancy  goods  of  the  nature  mentioned,  if 
attractively  shown  in  a  silent  salesman  show  case,  will 
lead  to  many  times  the  number  of  sales  resulting  from 
specific  demands  from  time  to  time  and  much  time  will  be 
saved  in  doing  away  with  the  delving  into  cases  packed 
with  a  conglomeration  of  goods  put  away  "until  next 
fall." 

® 


little  errors  of  judgment  will  be  turned  to  advantage  in 
building  up  a  stronger  business,  equipping-  the  merchant 
for  expanding  it  on  sound  lines. 


PLACE  TAX  WHERE  IT  BELONGS. 

AN  EDITORIAL  which  appeared  a  few  weeks  ago  in  this 
paper  on  the  relation  that  the  circulation  of  large  news- 
papers bears  to  mail  order  buying,  has  created  a  wide 
degree  of  interest  and  has  stirred  up  considerable  com- 
ment in  the  daily  press.  Newspaper  publishers  are  be- 
ginning to  realize  that  the  circulation  of  metropolitan 
dailies  at  a  low  rate  is  not  only  inimical  to  their  own  in- 
terests, but  also  to  the  retail  interests,  inasmuch  as  a 
stimulus  is  given  to  mail  order  buying  in  this  way. 

The  following  from  the  Brantford  Expositor  is  typical 
of  the  attitude  taken  by  all  newspapers,  exclusive  of  the 
large  city  dailies : 

Intimation  has  been  given  that  the  Canadian 
Government  may  increase  the  rate  of  postage  on 
newspapers,  and  in  consequence  the  majority  of 
Canadian  publications  are  seeking  to  have  this  addi- 
tional taxation,  if  it  comes,  placed  chiefly  where  it 
properly  belongs.  This  is  upon  the  publishers  of 
certain  daily  newspapers  who  carry  on  what  is 
practically  a  mail-order  system,  selling  their  publi- 
cations outside  at  slaughter  prices.  In  other  words, 
they  get  $3  to  $5  a  year  in  Montreal,  Toronto  and 
Winnipeg,  but  sell  in  other  cities  at  from  50  cents 
to  $1  a  year.  These  newspapers  are  largely  support- 
ed, if  not  owned,  by  the  owners  of  the  big  depart- 
ment stores,  and  thereby  conduct  what  is  practically 
a  mail-order  business.  The  question  of  postal  rates 
on  this  class  of  mutter  is  consequently  one  which 
affects  not  only  the  publishers  of  all  newspapers 
other  than  those  above  indicated,  t>ut  also  retail 
dealers  generally  throughout  the  country. 

The  last  clause  is  one  of  deep  significance.  The  retail 
merchant  has  a  distinct  interest  in  the  proposed  rearrange- 
ment of  the  postal  rates  on  second-class  matter.  Any- 
thing that  tends  to  increase  the  circulation  of  metropolitan 
newspapers  outside  of  their  natural  territory  will  give 
the  mail  order  houses  increased  opportunities  of  bidding 
for  trade. 


MISTAKES   AND   THEIR  LESSONS. 

Optimism  is  a  mighty  good  business  lubricant,  and  the 
merchant  who  is  always  cheerful  is  likely  to  be  more  suc- 
cessful in  attracting  trade  than  the  pessimist  who  is  con- 
tinually croaking  about  business  being  bad,  almost  in  vari- 
ably presenting  a  woebegone  countenance.  The  optimist 
will  turn  even  his  mistakes  to  good  account  and  cheerfully 
hunt  up  evidence  of  errors  so  that  the  antidote  may  be  ad- 
ministered. That  is  just  as  effective  a  method  of  business- 
building  as  increased  sales,  and  it  means  building  on  a 
good  foundation.  Examples  are  not  lacking  of  retail  con- 
cerns that  have  doubled  their  sales  only  to  find  their  actual 
financial  standing  inferior  to  what  it  was  when  only  half 
the  volume  of  business  was  being  done.  It  behooves  the 
merchant  to  be  ever  on  the  watch  for  shoals  and  pitfalls 
and  the  correction  of  little  mistakes  will  tend  to  fortify 
his  position  against  the  possibility  of  the  bigger  and  more 
disastrous  one.     Thus  the  lessons  learned   bv  reason    of 


CO-OPERATION  WITH  NEWSPAPERS. 

In  order  to  awaken  increased  interest  in  books,  the  re- 
tail bookseller  could  well  afford  to  spend  time  in  culling 
items  and  gossip  about  authors  from  Bookseller  and  Sta- 
tioner and  other  sources,  and  supplying  them  to  the  local 
newspapers.  Such  paragraphs  all  have  a  news  interest 
and  consequently  form  legitimate  matter  for  newspaper 
use.  Paragraphs  such  as  those  containing  information  of 
the  dramatization  of  certain  popular  novels,  will  be  of 
particular  interest  and  these  items  will  be  especially 
promising  in  the  way  of  developing  public  interest  that 
will  tend  to  enhance  sales  of  books.  This  suggestion  is  in 
no  way  made  with  a  view  to  getting  something  for  nothing 
from  the  newspapers.  In  fact  that  should  be  assiduously 
guarded  against  by  cutting  out  all  kinds  of  puffery  and 
••readers.'"  Keep  the  reader  of  the  newspaper  ever  in 
mind  as  the  man  who  must  receive  value.  If  the  contribu- 
tion has  no  actual  news  value  to  him,  it  should  find  no 
place  in  the  paper.  Hut  the  very  fact  of  the  items  thus 
supplied  having  news  value  will,  by  reason  of  the  increased 
interest  in  books  which  they  will  naturally  awaken,  bring 
benefit  to  the  bookseller  to  an  extent  that  will  more  than 
repay  him  for  the  time  occupied  in  preparing  them  for  the 
newspaper.  Bui  in  addition  to  that  it  is  possible  that  he 
may  be  able  to  make;  arrangements  with  the  newspaper  so 
as  to  obtain  some  direct  remuneration  for  furnishing  news 
about  the  literary  and  dramatic  world.  If  booksellers 
will  talk  it  over  with  the  newspaper  men,  there  is  no  ques- 
tion but  that  they  can  come  to  some  arrangement  whereby 
they  can  co-operate  to  mutual  advantage. 


TWENTY  MILLIONS  FOR  TOYS. 

Toys  to  the  value  of  more  than  $20,000,600  were  pro- 
vided for  American  children  by  their  parents  in  1913,  ac- 
cording to  the  experts  of  the  federal  bureau  of  foreign 
and  domestic  commerce. 

This  establishes  a  record  which  the  statisticians  jubi- 
lantly announced.  A  marked  feature  is  that  the  United 
States  is  guarding  with  increasing  jealousy  its  own  pro- 
duction and  is  sending  fewer  toys  abroad  for  the  children 
of  other  countries.  The  production  of  home  factories  is 
kept  for  home  youngsters.  The  importation  of  playthings 
aggregated  $9,000,000.  Added  to  this  the  home  produc- 
tion amounted  in  one  year  to  about  $11,000,000. 

Dolls  furnished  one-fourth  of  all  the  toys  coming  from 
abroad.  Germany  is  the  greatest  purveyor  of  playthings. 
England  comes  next,  with  Japan,  France,  Austria-Hungary 
and  Belgium  following  in  importance.  The  United  States' 
exportations  have  fallen  off  steadily  in  recent  years. 


EDITORIAL  NOTES. 

Few  indeed  are  the  retailers  who  report  that  their  busi- 
ness  has   fallen   behind   that   of  the   previous  year. 


If  being  a  merchant  has  its  drawbacks  and  its 
disadvantages  it  is  none  the  worse  for  that.  No  one  has 
yet  found  an  occupation   without  its  unpleasant  features. 


24 


BOOKSELLER     AND     STATIONER 


Stationery  Trade  News  The  Personality  of  a  Store 


About  Men  and  Affairs. 

Marin  &  Mackenzie,  Port  Arthur,  are  now  comfortably 
settled  in  their  new  store,,  formerly  occupied  by  W.  P. 
Cooke  as  a  jewelry  and  stationery  store.  Marin  &  Macken- 
zie bought  the  stationery  stock  of  Mr.  Cooke.  The  store  is 
close  to  their  old  location  but  much  larger  and  better  ap- 
pointed. It  is  ninety  feet  long  with  a  twenty-four  foot 
frontage.  The  ceiling  is  sixteen  feet  high.  All  down  the 
one  side  is  the  stock  of  books,  the  other  side  being  devoted 
to  the  stationery  lines.  The  office  is  elevated  at  the  rear 
of  the  store,  allowing  the  use  of  the  complete  floor  space 
for  store  and  yet  providing  ample  space  for  the  office. 
There  are  two  largo  show  windows  and  it  is  the  practice 
to  change  the  displays  once  or  twice  a  week. 

Travelling  Salesmen  Meet. 

The  annual  meeting  of  the  travelling  salesmen  of  the 
Copp  Clark  Co.,  Limited,  was  held  on  December  15th  and 
16th.  Those  in  attendance  were  James  T.  Swift,  Percy 
Nott,  Ontario;  John  Graham,  Alberta  and  British  Col- 
umbia; George  R.  Dring,  Manitoba  and  Saskatchewan; 
H.  Walker,  Eastern  Ontario;  Homer  Tanner,  Northern 
Ontario;  W.  G.  Begg,  Ottawa,  Montreal  and  Quebec: 
Robert  Rcid,  Martime  Provinces;  John  Keeler,  Dutton, 
Copp,  Norman  Holland,  Dudley  Thomas,  Toronto,  as  well 
as  F.  G.  Thompson  and  George  Smithers,  who  carry  books 
exclusively. 

The  discussions  covering  trade  prospects  for  1914  to- 
gether with  the  interchange  of  ideas  following  practical 
addresses  made  the  convention  a  thoroughly  beneficial 
one. 

W.  J.  P.  Mallagh  has  sold  his  book  and  stationery  busi- 
ness at  London  to  The  Mallagh  Bookshop,  Limited.  It 
will  be  managed  by  Oliver  Holmes  and  Miss  Burnett  will 
continue  in  charge  of  the  book  department.  Mr.  Mallagh 
retains  an  interest    in  the  business. 

Alterations  that  will  considerably  enlarge  and  improve 
the  factory  of  the  Bigelow  Binder  Co.,  New  York,  now  as- 
sociated with  the  National  Blank  Book  Co.,  are  under  way. 
An  increased  output  will  result  by  the  changes. 

Too  Busy  to  Read. 

He  is  a  familiar  type — the  fussy,  fretful  man  who 
imagines  that  he  is  about  the  busiest  fellow  in  town. 

He  often  dumps  in  the  waste-basket,  unwrapped  copies 
of  business  or  technical  magazines  that  contain  valuable 
articles  bearing  directly  on  his  problems.  He  fondly 
believes  that  he  is  too  busy  practicing  to  bother  with  what 
others  are  "preaching." 

The  trouble  with  this  type  of  man  is  that  he  has  not 
learned  that  the  real  executive  is  the  man  who  so  plans  his 
work  as  to  leave  a  reasonable  amount  of  time  for  reading 
and  planning. 

There  are  shoals  and  breakers  ahead  when  the  accumu- 
lation of  new  ideas  ceases.  The  man  who  declares  he  has 
no  time  to  read  is  unconsciously  advertising  his  small 
caliber,  his  slavery  to  detail,  his  arrested  development. — 
Printers'  Ink. 

The  stock-  of  John  A.  Hart  Co.,  Winnipeg,  stationers, 
was  bought  at  a  creditors'  sale  by  Richardson  and  Bishop, 
stationers,  who  are  selling  the  stock  at  their  own  store. 

A.  R.  Lawrie  is  at  present  in  Canada  on  one  of  his 
periodical  trips  in  the  interests  of  the  house  of  William 
Collins  &   Sons  Limited,  London  and  Glasgow. 


Two  Illustrations. 

As  a  retail  business  becomes  familiar  to  the  people  of 
a  community  a  certain  atmosphere  surrounds  it,  virtually 
amounting  to  a  store  "personality"  which  is  most 
ephemeral  in  the  case  of  any  drastic  change  such  as  the 
transfer  of  the  business  to  other  hands  with  a  complete 
change  in   the   method   of  conducting  the   store. 

This  point  is  illustrated  in  the  recent  change  of  own- 
ership of  a  store  in  an  Ontario  city. 

The  former  owner  was  one  of  those  congenial  spirits 
with  an  off-hand  method  of  greeting  people — careless  to 
a  degree,  as  the  somewhat  untidy  appearance  of  the  store 
frequently  indicated.  But,  in  spite  of  these  shortcom- 
ings, there  was  hardly  a  moment  that  did  not  see  custo- 
mers in  the  store  and  they  always  seemed  to  be  in  the 
best  of  humor,  exchanging  pleasantries  with  the  propri- 
etor or  assistants.  Sometimes  things  were  carried  too 
far  and  certainly  there  was  room  for  criticism  of  the 
genera]  methods  featuring  the  establishment.  But  the 
fact  remained  that  a  big  business  was  being  done  and  the 
store  had  a  strong  position  in  the  good  will  of  the  com- 
munity. 

Then  came  a  big  change — the  business  was  sold  ami 
the  new  owner  was  an  excessively  dignified  and  reserved 
man.  The  stock  was  rearranged  and  everything  about 
the  place  soon  took  on  a  neat  and  tidy  appearance,  but 
the  old  atmosphere  of  cheerfulness  and  camaraderie  was 
gone.  It  was  like  entering  a  sepulchre  to  walk  into  the 
store.  There  was  a  silence  in  keeping  with  such  a  place 
and  the  echo  of  one's  footsteps  seemed  almost  a  sacrilege. 
In  solemn  contrasl  to  a  noisy  entrance  was  the  tip-toe 
approach  of  a  saleswoman,  as  from  nowhere,  together 
with  the  subdued  tones  of  her  attire  and  her  quiet  de- 
meanor, accentuating  the  funereal  aspect,  this  impression 
being  further  strengthened  by  the  occasional  glimpses  in 
unexpected  places  of  some  other  assistant  of  ghost-like 
tendencies  or  of  the  proprietor  himself,  wearing  the 
mournful  smile  of  an  undertaker. 

It  was  plain  that  business  was  not  nearly  as  brisk  as 
it  had  been  in  the  days  of  the  former  owner,  proving 
that  a  cheerful  atmosphere  even  with  a  woful  lack  of 
system  and  order  was  preferable  and  far  more  likely  to 
help  trade  than  were  the  gloomy  attributes  of  the  store, 
including  proprietor  and  staff,  under  the  new  regime. 


INTERNATIONAL   ORGANIZATION  . 

Hanscome  and  Gehrke,  of  Vancouver,  are  urging  the 
extension  of  the  National  Association  of  Engravers  of 
the  United  States  to  have  it  made  international  in  its 
scope  so  as  to  take  in  Canadian  engraving  firms.  Dealing 
with  this  question  in  a  letter  recently  addressed  to  the 
National  Association,  they  said : 

"Canada  sadly  needs  co-operation,  as  prices  are  ri- 
diculously sacrificed,  more  so  than  in  the  United  States. 
There  are  firms  in  Eastern  Canada  that  are  embossing  one 
thousand  letterheads  from  dies,  run  on  small  machines,  at 
one  dollar  and  thirty-five  cents  per  thousand,  and  other 
work  they  are  doing  correspondingly  cheap.  Such  is  the 
competition  we  meet  in  Western  Canada." 

This  proposal  is  especially  interesting,  owing  to  the 
movement  that  exists  to  combine  this  association  with 
the  National  Association  of  Stationers  and  Manufacturers 
of  the  United  States,  and  the  proposal  made  in  the  edi- 
torial columns  of  Bookseller  and  Stationer  in  the  Nov- 
ember issue  to  change  the  latter  organization  to  an  "In- 
ternational'' association  so  as  to  include  Canadian  sta- 
tioners. 


BOOKSELLER     AND     STATIONER 


25 


Hibben  Firm's  New  Store 

Established  in  1858. 

Bookseller  and  Stationer  is  indebted  to  Henry  Oswald 
Litchfield,  for  the  facts  presented  in  the  following  refer- 
ences to  the  firm  of  T.  N.  Hibben  &  Co.,  an  interior  view 
of  whose  fine  new  store  is  reproduced  in  this  issue.  Mr. 
Litchfield  has  been  an  assistant  for  the  Hibben  concern  for 
over  twenty  years. 

Since  1858,  T.  N.  Hibben  &  Co. 's  emporium  has  been 
the  rendezvous  in  British  Columbia  of  many  generations 
of  booklovers  and  they  have  numbered  amongst  their  cus- 
tomers the  leaders  of  all  lines  of  thought,  in  the  political, 
religious,  civil  and  commercial  life  of  that  Western  Pro- 
vince, and  have  the  distinction,  probably  unique  in  the 
Dominion,  of  still  being  favored  by  the  patronage  of  many 
of  their  clients  of  those  early  days  in  the  linn's  history. 
These,  together  with  the  friends  and  patrons  of  more  re- 
cent years,  all  are  unanimous  that  the  new  store  with  its 
large  and  varied  stock  is  a  credit  to  the  Capital  City  of 
Victoria,  and  a  monument  to  the  sterling  worth  of  busi- 


Success  or  Failure  in  Business 

Some  Considerations. 

It  has  frequently  been  observed,  says  a  writer  in  the 
"Stationery  World,"  that  in  the  case  of  practically  every 
business  that  from  small  beginnings  has  grown  to  mam- 
moth dimensions,  advertising  has  played  a  most  important 
part;  but,  while  the  value  of  advertising  is  generally 
admitted  and  appreciated,  there  are  to  be  found  to-day 
firms  who  have  not  yet  awakened  to  a  realization  of  the 
advantages  that  result  from  frequent  and  direct  appeal  to 
the  attention  of  interested  tradesmen.  A  few  firms  still 
exist  that  cling  to  singular  ideas  and  entertain  doubts  as 
to  the  utility  of  advertising;  but  their  circle  is  slowly  di- 
minishing, for  they  are  finding  that  the  pushful  methods 
of  competitors— and  sometimes  very  young  competitors — 
are  robbing  them  of  custom  in  which  they  had  regarded 
themselves  as  having  vested  interest. 

There  is  another  type  of  tradesman  who  in  his  fever- 
ish anxiety  to  keep  abreast  his  progressive  business  rivals, 
persuades  himself  that  representatives  of  commercial 
houses  are  his  natural  enemies.    He  therefore  isolates  hiin- 


Interior  view  of  the  magnificent  new  store  of   T.   H.   Hibben   &  Co.,  at   Victoria,   B.C 


ness  acumen  and  the  courteous  treatment   of  patrons  dur- 
ing a  lengthy  and  most  varied  commercial  experience. 

It  is  an  interesting  fact  to  note  the  evolution  in  the 
personnel  of  the  firm.  The  original  partners  were  Messrs. 
Hibben  and  Carswell.  A  few  years  later  Mr.  Hibben  as- 
sumed sole  control  and  at  a  still  later  date  Mr.  Hibben 
admitted  into  partnership  C.  W.  Kammerer  and  W.  H. 
Bone.  Mr.  Hibben  and  Mr.  Kammerer  have  since  passed 
away,  Mr.  Hibben 's  share  in  the  business  reverting  to  his 
widow,  Mrs.  Janet  Parker  Hibben,  and  Mr.  Kammerer 's 
interest  being  left  to  outside  parties ;  his  share  was  bougth 
out  by  the  two  remaining  and  the  present  sole  partners, 
Mrs.  J.  P.  Hibben  and  W.  H.  Bone. 

The  firm  of  T.  X.  Hibben  ami  Co.  is  held  m  the  highest 
regard  by  the  trade  generally  because  of  their  energy  and 
executive  ability,  which  was  most  effectively  demonstrated 
in  what  they  have  accomplished  since  the  fire  of  Novem- 
ber 11th,  1911,  which  completely  destroyed  their  former 
store.  The  readers  of  Bookseller  and  Stationer  are  al- 
ready familiar  with  the  nature  of  the  firm 's  new  building, 
a  picture  of  which  appeared  in  a  recent  issue. 

The  present  Hibben  store  ranks  among  the  most  com- 
plete and  comprehensive  book  and  stationery  stores  in 
Canada. 


self  in  his  ohscure  sanctum,  and  is  "engaged"  to  those 
callers  whom  his  more  discerning  neighbor  receives  in  the 
pleasant  knowledge  that  they  bring  to  his  hands  the  most 
effective  weapon  in  the  commercial  conflict.  This  type  of 
tradesman  also  looks  with  suspicion  at  the  journalist,  and 
encourages  himself  to  believe  that  he  can  get  along  as 
well  without  advertising  as  can  his  competitors,  who  mark 
their  sense  of  satisfaction  and  faith  in  the  method  by 
steadily  continuing  their  periodical  announcements. 

In  his  daily  peregrinations,  the  trade  journalist  sees 
many  useful  labor  and  time-saving  devices  and  helpful 
contrivances,  from  the  sales  of  which  their  inventors  might 
safely  rely  upon,  deriving  substantial  returns,  if  only  they 
had  enterprise  enough  to  bring  them  forward.  Here, 
again,  in  a  few  cases,  when  the  trade  journalist  calls,  the 
manager  is  so  busy  struggling  to  make  ends  meet  that 
he  cannot  find  time  to  receive  him,  and  overlooks  the  fact 
that  in  most  successful  firms  the  advertising  man  is  wel- 
comed as  a  friend  and  colleague.  This  is  because  the 
advertising  man  with  his  specialized  knowledge  is  able 
and  willing  to  give  his  assistance  in  putting  the  goods 
conspicuously  before  the  notice  of  the  hundreds,  if  not, 
indeed,  thousands,  who  would  readily  buy,  but  who  with- 
out his  intervention  would  never  even  be  given  an  oppor- 
tunity. 


26 


BO O K  S  E L L  E R      AND     STATIC)  N E R 


The  Coming  of  the  Picture 
Stamp 

.1  nother  Popular  Craze. 

Canadian  stationers  will  be  vitally  interested  in  the 
following  particulars  about  a  new  hobby  which  bids  fair 
to  score  a  success  such  as  that  of  the  picture  post  card, 
which  now  occupies  such  an  important  place  in  the  sta- 
tionery trade.  The  new  "craze,"  as  a  writer  in  the  New 
York  Sun  calls  it,  lias  won  its  way  in  Europe  in  six  months 
and  is  now  beginning  to  invade  America.  The  article  in 
the  Sun  describes  the  new   idea   as  follows:  — 

"Reclame  Marken,"  which  in  English  means  "Ad- 
vertisement Stamps,"  is  the  German  name  of  this  new 
lad.  They  resemble  postage  stamps,  though  they  are  usual- 
ly a  little  larger.  Like  them,  they  come  in  sheets,  are  per- 
forated and  easily  torn  apart.  They  are  bright  in  color, 
adhesive,  of  endless  variety  of  subject  and  purpose. 

Thousands  and  thousands  of  these  picture  stamps  are 
everywhere  in  evidence.  Stationers'  windows  fairly  gloM 
with  their  bright  bits  of  reds  and  blues  and  greens;  de- 
partment stores  devote  entire  counters  to  their  display  and 
sale,  and  scarcely  a  boy  or  girl  in  the  great  empire  of  the 
Kaiser  is  without  an  album,  Large  or  small,  in  which  is 
a   growing  collection  of  "marken." 

The  craze  for  collecting  these  (for  it  has  truly  assum- 
ed the  proportions  of  a  craze)  has  passed  up  into  the  older 
generation,  to  the  grown-ups,  who  find  pleasure  and  oc- 
cupation in  collecting  the  high  class  "marken"  which  are 
now  rapidly  appearing  on  the  scene  reproductions  of 
famous  masterpieces,  in  color,  m  monotone  or  etching, 
brilliant  poster  effects,  and  veritable  gems  of  art. 

What  are  "Reclame  Marken,"  what  called  them  into 
being,  and  what   are  they  used   for:' 

Less  than  eighteen  months  ago  an  important  South 
German  manufacturer  of  chocolates  and  sweets  issued 
several  highly  attractive  poster  show  cards  advertising 
his  wares.  When  the  popularity  of  these  posters  was  at 
its  height  the  firm  conceived  the  idea  of  having  them  re- 
produced in  small  label  form,  of  the  size  and  character 
of  postage  stamps,  with  gummed  back,  to  be  pasted 
on  each  letter  and  post  card  they  sent  out — and  they  sent 
out  a  greal  many.  One  of  these  little  pictures  was  also 
placed  within  the  wrapper  id'  each  penny  piece  id'  choco- 
late. 

Before  long  the  children  were  buying  their  chocolate 
sticks  for  the  sake  of  the  souvenir  stamp.  The  idea  had 
caught  on  and  other  manufacturers  followed  the  example 
as  quickly  as  the  lithographers  could  be  set  to  work.  Soon 
an  important  coffee  roaster  was  distributing  "stamps." 
I  takers  of  bread  and  biscuits,  cocoa  manufacturers  and 
milk  dealers,  and  in  their  train  hundreds  more,  followed 
with  stamps  illustrating  in  attractive  form  some  of  the 
most  popular  fairy  tales.  In  this  way  appeared  Red  Rid- 
ing  Hood,  Cinderella  and  Robinson  Crusoe,  each  story  told 
in  a  series  of  some  half  dozen  pictures,  which  the  children 
were  eager  to  gather  and  hoard. 

In  the  same  way,  sets  of  military  stamps  were  issued — 
pictures  of  all  sorts  of  soldiers,  German  and  French,  Eng- 
lish ami  Russian,  infantry,  cavalry,  and  artillery — and 
sailors  and  ships,  men  of  war  and  marines  of  all  nations. 
And  then  came  series  id'  animals,  wild  and  domestic,  birds, 
butterflies  and  insects,  buds  and  blossoms.  Every  butcher 
and  baker,  grocer  and  candlestick  maker  was  making  ef- 
fective bids  to  attract  the  children  to  his  shop  by  offering 
these  stamps  free.     And  the  children  came,  that's  certain. 

Bui  all  this  proved  merely  a  prelude  to  the  craze  of 
the  picture  stamp.  Art  publishers — and  in  Germany  their 
name  is  legion — realized  that  the  time  was  ripening  for 
them   to  enter  the  lists  with  collections  of  a   more  artistic 


quality,  of  greater  variety  and  of  a  superior  character  of 
stamp.  As  a  consequence  every  known  process  of  the 
printing  trades  was  called  into  requisition  and  number- 
less firms  have  issued  formidable  collections  of  excellent 
material,  embracing  every  imaginable  subject,  including 
miniature  reproductions  of  almost  every  known  master- 
piece. All  these  arc  now  sold  to  countless  collectors,  young 
and  old,  at  the  price  of  from  1  to  10  pfennig  each  (one- 
fifth   of  .1    cent    to  21  j   cents  each). 

Bui  this  is  not  all.  Many  other  and  important  uses  arc 
being  made  of  the  picture  trading  stamps;  for  example,  as 
"boosters"  for  local  exhibitions,  of  which  there  seem  to 
be  no  end  in  Germany,  and  for  particular  towns,  where  in- 
dividuals as  well  as  tradesmen  will  for  months  paste  to 
every  letter  or  post  card  a  picture  stamp  illustrating  some 
view  or  feature  of  the  town  or  exhibition  and  thus  im- 
press the  same  on   the  minds  of  the  public. 

Steamship  routes  and  boat  lines  issue  stamps  with  ap- 
propriate designs,  urging  their  use  on  the  travelling  pub- 
lic. Railroads,  too,  as.  fur  instance,  with  pictures  of 
Niagara,  bearing  the  Legend,  "The  Niagara  Route."  Mil- 
lions id'  stamps  are  issued  and  spread  abroad,  boosting 
certain  localities  for  homes,  with  glimpses  of  pretty  cot- 
tages and  with  "For  Health  and  Comfort  Live  in  Char- 
lottenburg"    conspicuously    printed    on    them. 

Thousands  of  presses  and  many  times  that  number  of 
individuals  have  found  profitable  enjoyment  in  their  de- 
signing,  plate-making  and  printing;  thousands  more  in 
marketing  them.  Several  of  the  most  important  art  pub- 
lishers and  advertising  concerns  of  the  United  States  have 
already  placed  their  orders.  America  is  going  to  follow 
the  example,  just  as  it  did  in  the  making  and  distributing 
of  the  picture  postcard.  And  with  American  energy  and 
ingenuity,  it  will  develop  and  extend  the  usefulness  of  the 
picture  stamp  to  the   uttermost. 


Objects  to  Slogan  "British 
Made" 

Hut  Xnf  mi  Jingo  Grov/nds. 

The  practice  of  branding  Christmas  card  productions 

with  such  slogans  as  "British  made''  is  severely  criti- 
cized in  the  following  communication  from  a  Western 
merchant  whose  views  will  be  read  with  interest  by  all 
members  of  the  trade: 

Prince   Albert,   Sask.,    Dec.    11.   1913. 
Editor  Bookseller  and  Stationer. 

Toronto. 
Dear  Sir, 

As  a  reader  <d'  the  Bookseller  and  Stationer  I  have  for 
some  time  past  decided  to  take  a  few  moments  off  and. 
through  the  columns  of  your  journal,  with  your  permission. 
bring  to  the  attention  of  the  English  manufacturer  of 
Christinas  cards  the  unwise  method  of  imprinting  on  their 
cards  the  words  "British  Make,"  etc.  To  anyone  who 
has  not  given  the  matter  serious  thought  or  taken  obser- 
vations will  certainly  jump  to  the  conclusion  that  1  am 
somewhat  out  in  my  opinion.  But,  1  shall  never  purchase 
knowingly  Christmas  cards  thai  are  imprinted  "English" 
or  "British  Make,"  and  my  reasons  are  from  a  strictly 
business  standpoint  and  it  is  from  the  same  standpoint 
that  I  would  draw  the  attention  of  the  English  manufac- 
turer. My  experience  is  that  English  people  will  fight  shj 
of  cards  imprinted  as  above  and  for  the  simple  reason,  and 
in  their  own  words,  it  is  too  much  like  "Carrying'  coals 
to  Newcastle."  At  Christmas  time  they  want  something 
made  in  Canada  and  if  it  has  no  imprint,  as  referred  to 
above,  it  otherwise  fills  the  purpose  regardless  of  its  place 


B  O  O  K  S  E  L  L  E  R      A  N  D      S  T  A  T  3  ( ;  X  K  1 1 


27 


ill   manufacture;  the  latter  point  is  not  called  in  question 
as  long  as  it  is  out  of  sight. 

I  offer  the  above  for  what  it  is  worth  and  I  know  that 
a  great  many  more  English  manufactured  cards  would 
have  been  sold  had  the  above  mentioned  imprint  not  ap- 
peared on  the  card. 

Yours  truly, 
•     THE  BOOK  ARCADE. 

Editor's  Note. — Here  is  a  question  that  invites  dis- 
cussion and  it  would  be  interesting  to  hear  the  views  of 
others  on  the  subject.  Bookseller  and  Stationer's  columns 
are  open  for  a  general  discussion. 


GERMANY  STILL  LEADS. 

Germany  still  remains  the  land  of  the  post  card.  The 
statistics  of  the  latest  record-year  of  the  post  office  de- 
partment of  the  realm,  including  Bavaria  and  "Wurt em- 
berg,  give  the  number  of  post  cards  transmitted  as  1,617,- 
500,000.  The  second  place  is  occupied  by  Japan,  with 
966,000.000.  Great  Britain  follows  with  882,000,000. 
France  reaches  only  527,000,000,  due  no  doubt  to  the  fad 
that  within  that  country  letters  and  post  cards  carry  the 
same  rate  of  postage — 10  cent  hues.  Austria's  yearly 
record  is  447,000,000;  that  of  British  India  399,000,000,  of 
Russia  305,000,000,  of  Italy  139,000,000,  and  of  Hungary 
121,000,000. 

© 


A  Picture  Trade  Opportunity 

For  Wide-Awake  Dealers. 

The  constant  trend  of  school  methods  since  the  days  of 
Comenius  has  been  to  appeal  to  the  mind  through  the  eye 
as  well  as  the  ear.  Pictorial  representation,  particularly 
in  English,  geography,  history  and  the  Kindergarten 
studies,  has  come  to  be  considered  an  indispensable  ad- 
junct. 

Of  late  years  picture-study  as  a  means  of  art  instruc- 
tion has  received  wide  attention.  By  placing  examples 
the  great  masters  in  the  hands  of  the  pupils  much  has  been 
done  to  develop  an  appreciation  of  the  art  spirit  of  both 
past  and  present  times.  The  great  improvement  in  mod- 
ern reproductive  processes  has  multiplied  the  resources  in 
this  direction.  To-day  any  child  in  the  schools  may  become 
the  possessor  for  a  few  cents  of  a  faithful  copy  of  a  work 
nf  art  which  fifty  years  ago  would  have  been  within  the 
reach  of  the  wealthy  only.  The  individual  ownership  ren- 
dered possible  by  the  small  cost  of  such  reproductions  is 
a  large  factor  in  their  use.  The  possession  of  even  a  small 
number  of  good  prints  appeals  powerfully  to  boy-  and 
girl-nature  and  increases  the  influence  for  good. 

The  teacher  can  readily  club  the  children's  funds  to- 
gether and  order  in  his  or  her  name.  There  are  different 
houses  that  specialize  in  this  line  and  catalogues  are 
readily  obtainable  with  full  information. 

This  constitutes  a  real  opportunity  for  enterprising 
stationers  in  every  town.  Not  only  can  they  corral  orders 
from  school  teachers,  but  the  field  is  much  wider  than 
that,  extending  to  Sunday  schools,  and  various  organiza- 
tions, such  as  young  peoples'  societies  and  clubs  as  well 
as  the  home.  There  is  scarcely  an  individual,  young  or 
old,  who  would  not  be  especially  interested  in  certain  par- 
ticular subjects  covered  by  series  of  pictures. 

Here  is  a  branch  of  trade  that  can  be  wonderfully  de- 
veloped by  the  local  dealer.  He  should  go  after  it  with 
vim  and  not  allow  all  this  business  to  go  out  in  the  way  of 
mail  oners. 


How  to  Sell  More  Postcards 

A  Big  Opportunity. 

Even  the  most  pessimistic  of  men  in  the  stationery 
trade,  those  who  eye  with  surprise  every  new  fad,  seeing 
in  it  just  one  more  new-fangled  scheme  to  fool  them  into 
spending  time  and  money  in  following  a  "get-rich-quick" 
will-o'-the  wisp,  only  to  be  a  final  loser,  when  the  public 
switches  to  some  other  fad  leaving  the  dealer  in  the  lurch 
with  a  stock  that  negates  all  the  profit  made  on  previous 
sales,  must  now  admit  that  picture  postcards  have  made- 
good,  and  that  they  are  as  much  a  staple  commodity  as 
playing  cards  for  instance. 

The  boom  days  of  postcards,  of  course,  are  gone  and 
in  the  past  few  years  they  have  found  their  proper  sphere 
in  commerce.  But  on  that  rial  foundation  there  is  room 
for  remarkable  growth  to  considerably  widen  the  scope 
of  the  post  card  business.  Their  use  instead  of  Govern- 
ment postal  cards  for  such  brief  messages  as  acknowledge- 
ments can  be  increased  if  manufacturers  will  work  up 
the  market.  If  the  matter  is  put  in  the  proper  light,  a 
business  house  will  issue  a  series  of  picture  post  cards 
displaying  its  buildings,  merchandise  or  sources  of  supply. 
The  space  for  message  on  the  address  side  is  ample  for 
such  commercial  forms  as  will  be  entrusted  to  a  post  card. 

Post  cards  can  well  lie  used  to  chronicle  to  the  trade 
the  progress  made  in  building  construction  by  manufac- 
turers erecting  new  shops  and  factories.  Most  modern 
building  contracts  call  for  photographs  to  be  made  at  reg- 
ular intervals,  showing  the  steps  made  week  by  week  in 
the  completion  of  the  building.  Such  photographs  can  be 
made  into  post  card  subjects,  and  develop  into  us 
and  effective  advertising.  Likewise  souvenirs  of  factories 
famous  for  their  goods,  or  the  perfection  of  their  processes, 
can  he  made  up  in  post  card  form  for  gratuitous  distribu- 
tion to  visitors. 

Merchandise  can  be  illustrated  in  colors  to  good  ad- 
vantage. An  advertiser  who  has  never  resorted  to  the  color 
appeal  to  interest  customers  could  be  induced  to  get  out 
a  small  edition  of  post  cards  in  color,  showing  his  goods 
as  they  really  appear  on  the  shelves  of  the  retailers.  This 
experience  would  result  favorably,  and  from  a  modest 
beginning,  the  manufacturer  would  very  likely  take  up 
more  pretentious  forms  of  color  advertising,  in  addition  to 
extending  the  post  card  scheme. 

It  is  probable  that  in  every  post  card  house  there  are 
occasional  orders  for  post  cards  to  he  used  in  commercial 
work.  Why  not  develop  this  Held  to  its  utmost?  There 
are  great  possibilities.  Take,  for  instance,  the  chocolate 
manufacturer  who  packs  a  monochrome  post  card  with 
every  five-cent  slab  of  his  product.  His  contract  must  be 
worth  going  after.  And  there  are  others  who  will  find 
the  method  a  good  one,  if  some  post  card  house  will  show 
them  the  way.  This  is  a  line  of  work  that  means  big  and 
steady  runs. 

Dealers  Should  Take  Initiative. 

An  association  of  retailers  could  well  take  up  develop- 
ment work  of  this  sort.  Initiative  on  the  pail  of  retailers 
themselves  would  earn  the  full  support  of  the  manufac- 
turers and  they  would  be  only  too  glad  to  leave  the  field 
to  the  retailer  instead  of  following  the  more  expensive 
method  of  themselves  developing  this  extra  business. 


Never  treat  people  as  though  you  do  not  expect  to  see 
them  again.    Make  them  your  friends. 
•         *         » 

Giving  the  best  of  quality  and  service  to  the  customers 
you  get  is  really  a  better  way  of  making  a  business  grow 
than  this  perpetual  effort  to  get  new  customers. 


28 


BOOKSELLER      AND      STATIONER 


•J  A  general  plan  should 
be  worked  out  covering 
the  publicity  campaign 
for  1914  based  on  an 
appropriation  in  keep- 
ing with  the  size  of  your 
business. 

•1  Too  frequently  ad- 
vertising by  retailers  is 
of  a  desultory  nature. 
^Advertising  brings  big 
returns  when  properly 
prepared . 


GOOD 


:r:>.> 


'ADVERTISING' 


Is  there  a  Canadian  who  can  write  the  most  helpful 
story  of  an  actual  campaign  <>n  sales  or  advertising?  If 
he  wins  in  competition  with  the  highest  publicity  men  of 
the  United  States,  a  prize  of  $1,000  in  cash  will  await  him 
at  the  convention  of  the  Associated  Ad.  Clubs  of  America, 
to  be  held  in  Toronto,  in  June,  1914. 

This  unusual  incentive  to  men  who  have  put  through 
successful  campaigns  is  offered  by  "Advertising  and 
Selling"  Magazine  of  New  York  City.  The  award  will 
be  made  by  the  Official  Awards  Committee  of  the  conven- 
tion, asociated  with  the  Editorial  Advisory  Board  of  the 
magazine,  and  the  paper  will  be  read  from  the  platform 
of  the  convention. 

It  has  been  felt  that  much,  that  most,  indeed  of  the  real 
plans  and  experiences  of  advertising  men  have  been  lim- 
ited to  the  undertaking  with  which  they  were  associated, 
so  that  the  outside  world  profited  not  a  whit.  Will  this 
$1,000  prize  tempt  them  to  take  the  time  and  care  to  un- 
fold the  inner  side  of  their  operations?  It  must  be 
"vital  and  helpful,"  says  the  magazine;  something  that 
will  be  considered  of  great  importance  to  the  future  de- 
velopment of  sales  and  advertising.  Constructive  ideas, 
experiences  and  facts  arc  the  ideal,  and  these  may  take 
any  one  of  the  following  shapes : 

(1)  Significant  and  suggestive  actual  experiences, 
methods  and  analyses  of  sales  or  advertising  cam- 
paigns— it  does  not  matter  in  what  line  of  legitimate 

trade,  so  long  as  it  is  significant  by  analogy  to  all 
advertising  and  sales. 

(2)  Constructive  plan  of  sales  or  advertising  develop- 
ment worked  out  with  care  and  detail  for  some  line 
of  business  not  yet  using  such  methods. 

(3)  Analysis  of  some  general  problem  of  sales  or  ad- 
vertising in  its  broader  hearings. 

(4)  Research  and  study  of  some  of  the  deeper  human 
elements  of  sales  and  advertising — tests,  investi- 
gative comparisons,  deductions  from  actual  result 
tabulations,  new  psychological  material  and  re- 
search, etc. 

(5)  Logical  and  forceful  outline  of  personal  feeling, 
experience  or  opinion  on-  sales. 

Such  contributions  outside  the  prize  winner  as  are  con- 
sidered suitable  will  be  used  in  the  magazine  and  paid  for 
at  space  rates.  The  competition  closes  on  May  15,  1914. 
Fuller  particulars  may  be  secured  by  addressing  the  maga- 
zine at  95  Madison  Ave.,  New  York. 


A  GOOD  CHRISTMAS  AD. 

Among  the  good  Christmas  advertisements  brought  to 
the  attention  of  Bookseller  and  Stationer  was  a  newspaper 
announcement  four  columns  wide  and  ten  inches  deep,  by 
Wick's  Music  Store,  of  Guelph. 

Precedence  was  given  in  this  advertisement  to  Christ- 
mas booklets,  cards  and  calendars.    This  is  followed  by  at- 


tention to  the  firm's  picture  and  picture  framing  depart- 
ment, and  in  turn,  Pianos  and  music,  phonographs  and  re- 
cords and  sheet  music. 

The  advertisement  was  headed:   "Christmas   Buyers' 
Bulletin." 

@ 


EFFICIENCY  IN  ADVERTISING. 

The  News,  of  Maryrield,  Sask.,  in  its  issue  of  Nov.  20th, 
contained  a  full  page  advertisement  of  The  Maryfield  Toy 
Store.  At  the  top  of  the  page  and  occupying  the  full 
widtli  of  the  space,  was  an  illustration  of  "Santa  Start- 
ing in  an  Aeroplane."  The  announcement  listed  a  variety 
of  toys  but  t he  space  could  have  been  used  to  far  greater 
advantage  by  making  t lie  argument  more  compelling  and 
giving  the  whole  question  more  comprehensive  treatment. 
The  resourcefulness  of  the  compositor  was  reflected  in  his 
selection  of  an  electro  of  a  horse,  of  the  sort  generally 
found  on  the  letter  heads  and  bill  heads  of  veterinary 
surgeons,  whicli  was  placed  in  a  conspicuous  position  of 
the  Toy  Store's  advertisement  to  represent  a  toy  horse. 
But  the  inspiration  was  an  unfortunate  one  because  the 
result  was  to  make  the  advertisement  appear  ridiculous. 
Examples  of  the  ineffective  use  of  newspaper  space  are  to 
be  found  in  almost  every  newspaper  one  may  pick  up.  It 
is  most  regrettable  that  so  many  newspapers  Jail  to  im- 
press upon  merchants  the  necessity  for  exercising  the 
greatest  care  in  the  preparation  of  their  advertisements. 
The  newspaper  should  have  a  man  on  its  staff  who  has 
made  a  careful  study  of  the  subject  so  that  the  merchant 
may  have  valuable  co-operation,  helping  him  to  produce 
advertisements  of  high  efficiency.  Too  many  newspapers 
arc  satisfied  with  merely  getting  the  advertising  order. 
whereas  they  should  be  even  more  solicitous  in  the  in- 
terests of  the  advertiser  after  he  comes  into  the  paper, 
seeing  that  the  space  is  advantageously  used.  Then  adver- 
tising will  prove  profitable  for  the  merchant,  whereas  the 
alleged  advertising  seen  in  some  newspapers  is,  on  the 
face  of  it,  entirely  worthless.  To  put  this  statement  to  the 
test  make  it  a  point  in  the  first  week  of  the  New  Year,  to 
examine  a  few  newspapers  printed  in  the  smaller  towns 
and  the  chances  are  you  will  see  advertisements  asking  for 
Christmas  trade.  That  is  the  sort  of  thing  that  incites 
people  to  say,  "advertising  doesn't  pay!"  How  can  it 
pay  if  it  isn't  given  a  chance?  The  advertising  department 
of  every  store,  however  small,  should  have  the  earnest  at- 
tention of  the  head  of  the  concern.  If  advertisement 
writing  isn't  his  particular  forte,  he  should  see  to  it  that 
good  advertisements  are  produced  for  him  by  the  right 
man. 


If  you  find  yourself  complaining  about  dull  times,  stop 
and  take  a  look  at  your  own  and  your  competitor's  adver- 
tising and  see  whether  that  will  teach  you  anything. 


BOOKSELLER      AND      STATIONER 


29 


""A^,""-| 


William  Briggs. 


List  of  the  Best  Selling  Books 

Canadian  Summary. 

Fiction. 

Points. 

1.— The  Inside  of  the  Cup,     Winston  Churchill 140 

2.— The  Broken  Halo.     Florence  M.  Barclay 120 

3.— The  Woman  Thou  Gavest  Me.     Hall  Caine 102 

4. — T.    Tembaron.     Frances   Hodgson   Burnett 86 

5. — Behind  the  Beyond.     Stephen  Lecock 44 

6.— Laddie.     Gene  Stratton  Porter   40 

Non-Fiction. 

Points. 

Drummond's    Poems    36 

Songs  of  a  Sourdough  26 

Crowds    20 

Roughing  It  In  The  Bush   20 

Peloubet's  Notes  18 

Canadian  Days    14 

Juveniles. 

Points. 

Boys'  Own  Annual  52 

Ghums    36 

Chatterbox    32 

The  Oz  Books    24 

Young    Canada    22 

Girls'   Own    Annual    20 

BEST   SELLING  NOVELS  IN  ENGLAND. 

(Compiled  for  Bookseller  and  Stationer,  by 
W.  H.  Smith  &  Son.) 
Hagar.    May  Johnson. 
T.  Tembaron.     F.  Hodgson  Burnett. 
The  Judgment  of  the  Sword.     Maud  Diver. 
The  Witness  for  the  Defence.     A.  E.  W.  Mason. 
The  Custom  of  the  Country.     E.  Wharton. 
Her  Ladyship's  Conscience.    E.  Thorneycroft  Fowler. 

BEST  SELLING  NOVELS  IN  THE  UNITED  STATES. 

(As  Compiled  by  The  Bookman.) 

Points. 

1.— The  Inside  of  the  Cup.     Churchill 295 

2. — The  Woman  Thou  Gavest  Me.     Caine 275 

3.— Laddie.     Gene  Stratton  Porter 252 

4.— The  Iron  Trail.     Beach 104 

5. — Y.    Y.  's   Eyes.     Harrison 80 

6.— T.    Tembaron.     Burnett    77 

PUBLISHERS'    BEST    SELLERS. 

Bell  &  Cockburn. 

1.  Roughing  it  in  the  Bush. 

2.  Behind  the  Beyond. 

3.  Wake  of  the  Eighteen  Twelvers. 


T.  Tembaron. 

The  Story  of  Waitstill  Baxter. 
Hagar. 
<  'assell  &  Co. 

1.  Prairie  Fires. 

2.  Spirit  of  the  Wot. 

3.  The  White  Gate 
( 'opp,  Clark  Co. 

1.  The  Judgment  House. 

2.  The  White  Linen  Nurse. 

3.  The  Dark  Flower. 
J.  M.  Dent  &  Son. 

1.  William  Adolphus  Turnpike. 

2.  Twixt  Land  and  Sea. 

3.  Passing  of  Oul-i-But. 
S.  B.  Gundy. 

1.  The  Keeper  of  the  Vineyard. 

2.  Doc  Williams. 

3.  Samantha. 
Ilodder  &  Stoughton. 

1.  The  Poison  Belt. 

2.  Eldorado. 

3.  Tatter  of  Scarlet. 
Thomas  Langton. 

1.  Laddie. 

2.  Within  the  Law. 

3.  The  Spider's  Web. 
The  Macmillan  Company. 

1.  The  Inside  of  the  Cup. 

2.  The  Valley  of  the  Moon. 

3.  His  Great  Adventure. 
McClelland  &  Goodchild. 

1.  Making  Over  Martha. 

2.  A  Son  of  the  Hills. 

3.  The  Eye  of  Drea.l. 
McLeod  &  Allen. 

1.  The  Custom  of  the  Country. 

2.  The  Business  of  Life. 

3.  And  Then  Came  Jean. 
Musson  Book  Co. 

1.  The  Woman  Thou  Gavest  Me. 

2.  The  Iron  Trail. 

3.  Gold 

® 

INDEXING  THE  BOOK  STOCK. 

A  card  index  or  loose-leaf  index  book  can  be  used  to 
distinct  advantage  by  the  retail  bookseller  by  devoting  it 
to  the  indexing  of  all  the  books  in  stock  by  titles  and  by 
authors,  and  indicating  in  just  what  shelf  and  bunk  the 
book  is  to  be  found. 

This  will  be  found  to  be  a  great  help,  especially  in  the 
saving  of  time.  Think  of  the  time  wasted  in  hunting 
books.  All  this  could  be  avoided,  and  by  consulting  the 
index  book  a  new  assistant  can  immediately  produce  the 
particular  book  a  customer  may  want  to  see.  This  index 
of  the  book-stock  will  be  of  value  also  in  preparing  adver- 
tisements and  will  generally  promote  efficiency  in  the  book 
department.  Those  booksellers  who  are  not  using  a  system 
of  this  sort  should  adopt  it  as  one  of  the  schemes  for  im- 
proved methods  for  1914. 


30 


B  0  O K S  E L  L  E  R      AND      STATI 0 NEK 


Of  Special  Canadian  Interest 

New  and  Forthcoming  Books. 

"The  commercial  value  of  a  soul"  is  the  message  of 
Norman  Duncan's  new  story,  "  Finding  the  Soul,"  a  Har- 
per publication.  It  tells  of  a  man  naturally  big-hearted 
and  merry,  whose  usefulness  as  a  travelling  salesman  was 
gone  after  the  death  of  his  little  boy  Jimmie,  because  of 
the  attitude  lie  assumed,  railing  against  God  and  thus  an- 
noying his  customers  instead  of  selling  them  shoes  by  the 
thousand.  Instead  of  dismissing  him,  the  firm  sent  him 
on  a  trip  to  the  Holy  Land,  and  there  among  the  Bethle- 
hem hills  he  experienced  what  mighl  he  called  a  miracle 
and  went  hack  home  finding  himself  recharged  from  some 

Spiritual  Dynamo. 

''French  Canada,  Historical.  Picturesque  and  Descrip- 
tive," is  the  title  of  a  volume  by  •)  Castcllo  Hopkins, 
brought  out  by  Winston's,  of  Philadelphia. 

"A  Rose  of  old  Quebec,"  by  Anne  Hollingsworth 
Wharton,  published  by  Lippincott 's,  is  a  story  of  the  love 
affair  of  Lord  Nelson,  and  a  Quebec  beauty,  Mary  Thomp- 
son, Nelson  at  thai  lime  being  a  young  Captain,  old  Que- 
bee  with  its  historical  associations  lends  a  mosl  pictur- 
esque background  to  \\w  story. 

In  "The  Young  Alaskans  in  the  Rockies,"  Emerson 
Hough  tells  the  adventures  of  Rob.  Jesse  and  John  with 
Uncle  Dick  and  Moise,  their  half-breed  guide,  in  a  trip 
through  the  Yellowhead  Pass,  down  the  Fraser.  Canoe  ami 
Columbia  Rivers.  The  first  pari  of  the  trip  is  by  pack- 
horse  when  the  hoys  learn  how  to  load  up  the  animals 
scientifically,  to  ford  rivers  and  protect  themselves  from 
mosquitoes.  Later,  journeying  down  the  rivers,  with  the 
aiil  of  two  Indians  they  track  and  kill  grizzly  I  ears  as  well 
as  mountain  ".oats  and  caribou. 

"A  B03  "i  the  Dominion":  a  Talc  of  Canadian  immi- 
gration by  Captain  F.  S.  Brereton  published  by  Cald- 
well's of  Boston,  is  an  interesting  account  of  the  experi- 
ences of  a  hoy  who  comes  from  the  old  Land  to  Canada. 
lie  becomes  a  farm-hand,  but  all  is  not  plain  farming,  for 
his  adventures  take  him  into  the  forest  and  unknown 
tracks,  introducing  lumber  camps,  prospecting  expeditions, 
sleighs  and   dogs  and   ''a   Canadian   winter." 

"The  Silver  Island  of  the  Chippewa,"  by  I).   Lange, 

tells  of  that  famous  Silver  Island  m  Lake  Superior,  from 
which  ore  to  the  value  of  $3,089,000  was  taken.  The  ex- 
periences of  a  hoy  of  nineteen  and  his  eleven-year-old 
brother  make  interesting  reading  for  boys.  Much  is  told 
of  Indians  and  their  habits,  of  nature  and  woodcraft,  to- 
gether with  accounts  of  thrilling  adventures.  The  boys 
spend  a  winter  on  the  Isle  Koyale  and  after  eight  months 
of  wild  life  they  finally  locate  Silver  Island.  The  book  is 
published  by  Lothrop,  Lee  and  Sheppard  of  Boston. 

hi  "The  Youngest  Sister:  a  Tale  of  Manitoba."  by 
Bessie  Marchant,  published  by  Caldwell's,  tells  of  the  de- 
velopment of  an  incompetent  and  timid  ^irl  into  a  woman 
of  ureal  character  and  sweetness,  in  consequence  of  force 
of  circumstances  taking  her  hack  on  the  prairie  beyond 
Winnipeg,  where  she  becomes  the  prop  and  the  mainstay 
of  her  new  home. 

"The  Coming  Canada"  is  a  concise  of  the  ureal  Do- 
minion written  especially  for  the  busy  man.  It  is  at  once 
a  history  and  a  study.  The  wonderful  natural  resources 
of  Canada,  its  agricultural  possibilities,  and  its  future 
development  along  other  lines  of  material  prosperity  are 
dealt  with.  The  chapters  setting  forth  its  attraction  for 
sportsmen  and  tourists  will  he  especially  appreciated.  The 
author  is  Joseph  King  Goodrich  and  it  is  put  out  hv  Mc- 
(  'lelland   and    Goodchild. 


General  Alderson,  the  author  of  "Pink  and  Scarlet,"  a 
handsome  illustrated  hook  which  Hodder  &  Stoughton 
have  issued,  will  he  well  known  to  many  Canadian  sol- 
diers, as  he  had  practically  all  the  Canadian  mounted 
troops  in  his  Mounted  Infantry  Brigade  during  the  late 
South  African  War.  Strathcona's  Horse  belonged  to  the 
Brigade  on  paper,  though  prevented  by  circumstances  from 
joining  it,  while  the  1st  Canadian  Mounted  Rifles  (Colontl 
Lessard)  and  the  2nd  Canadian  Mounted  Rifles  (Colonel 
Evans)  were  with  it  during  the  greater  part  of  the  time 
they  were  in  the  country.  When  the  Canadian  Rifles  re- 
turned to  Canada  a  number  of  officers  and  men  volunteered 
to  remain  on  active  service.  General  Alderson  formed 
these  into  a  unit  under  the  well-known  "Cat"  Howard, 
and  christened  them  "The  Canadian  Scouts."  tinder  their 
gallant  leader,  who  had  become  as  well  known  in  South 
Africa  as  he  was  in  Canada,  the  Scouts  did  splendid  serv- 
ice, and  there  was  much  competition  among  the  command- 
ers of  column-  to  have  them  attached  to  their  commands. 
"Gat"  Howard  was  killed  iii  the  Eastern  Transvaal,  and 
shortly  afterwards  the  Scouts  were  re-organized,  nianv  re- 
turning to  Canada.  The  hook  has  an  introduction  hv  Lord 
Minto.  the  late  Governor-General  of  Canada. 

Sir  Gilbert  Parker,  whose  new  hook.  "The  Judgment 
House,"  lias  just  been  dramatized,  has  returned  to  New 
York  after  two  years'  absence,  in  a  recent  interview  he 
attributed  his  ability  to  keep  up  his  strenuous  work  in  both 
literature  and  politics  to  his  earlj  training,   "I  have  been 

nearly  broken  several  times."  he  said,  "hut  my  hoyhood 
on  this  North  American  continent  has  enabled  me  to  wear 
down  men  of  apparent  physique  and  \\^i>v  greater  than 
mine.  I  am  never  going  to  die  old.  Like  my  father,  win. 
died  when  he  was  ninety-five,  my  heart  will  he  in  tune  with 
the  lime,  whatever  it  is,  and  I  am  going  to  live  until  J  am 
ninety-six.  But,  I  suppose  men  will  not  live  by  flesh  alone, 
hut  by  will  and  a  gift  of  sleep  and  steady  nerves." 

Mis.-  Violet  Irwin,  who  wa-  one  of  the  younger  workers 
in  the  art  world  of  Toronto  tor  several  years,  is  tin.'  authon 
of   a    novel    entitled    "The    Human    Desire,"   published    re 
cently  in    Boston.     It   deals  with  motherhood. 

"Love  on  Smoky  River,"  by  the  Canadian  author. 
Theodore  Goodrich  Roberts,  published  in  England  by  John 
Long,  was  oversubscribed  for  the  first  edition  issued  in 
October,  and  the  second  and  third  editions  have  since  been 
brought  out. 

Thousands  of  people  have  spent  many  a  happy  after- 
noon in  canoe,  or  skiff,  or  motorboat  on  the  reaches  of  the 
river  Ilumher  on  the  western  outskirts  of  Toronto.  Few 
of  these,  who  have  included  people  from  all  section-  of 
Canada,  for  the  Ilumher's  beauties  are  known  everywhere, 
have  had  any  idea  of  the  historical  references  centering 
around  this  nature-blest  stream.  In  reality  the  Dumber 
ami  its  surrounding  territory  is  a  veritable  storehouse  of 
Canadian  lore.  The  river  is  being  brought  into  its  own. 
in  this  respect,  in  a  new  book,  "The  Valley  of  the  Humber, 
Kil5  to  1913,"  by  Miss  K.  M.  Lizars,  which  is  being 
brought  out  by  William  Briggs,  Toronto.  The  author,  who 
has  already  contributed  two  useful  volumes,  "Humors  of 
'M7,"  and  "In  the  Days  of  the  Canada  Company"  to 
Canadian  history,  has  been  working  patiently  for  over  two 
years,  gathering  information  and  detail  for  this  book.  One 
id'  its  features  will  be  a  number  of  beautiful  half-tone  il- 
lustrations from  original  photographs  and  early  drawings 
and   maps. 

"The  Judgment  House,"  Sir  Gilbert  Parker's  new 
hook,  is  the  only  novel  which  appears  in  both  the  English 
and  American  lists  of  best  sellers  given  in  a  recent  num- 
ber of  "T.  l'.'s  Weekly."     The  London  "Times"  Literary 


BOOKSELLER      AND      STATIONER 


31 


Supplement  includes  "The  Judgment  House"  in  the 
twelve  best  English  novels  of  1913. 

Professor  George  Bryce,  of  Winnipeg  University, 
author  of  "The  Remarkable  History  of  the  Hudson  Bay 
Company,"  has  practically  rewritten  his  famous  book, 
"A  Short  History  of  the  Canadian  People,"  and  it  will 
be  issued  by  Sampson  Low,  Marston  &  Co.,  Ltd. 

"A  Century  of  Sail  and  Steam  on  the  Niagara  River," 
by  Barlow  Cumberland  is  the  title  of  a  new  book  put  out 
by  Mussons.  An  interesting  piece  of  information  con- 
tained in  the  first  part  of  the  book  which  is  historical,  is 
the  proof  submitted  that  the  first  steamboat  on  the  great 
lakes  was  built  on  the  Canadian  side,  not  in  the  United 
States. 

Sir  Charles  Tupper's  Reminiscences. 

"Sir  Charles  Tupper's  Reminiscences *'  will  be  pub- 
lished by  Cassell  &  Co  about  March  1st.  This  volume  by 
one  of  the  Fathers  of  Confederation,  will  be  one  of  the 
most  important  contributions  ever  made  to  Canadian  lit- 
erature, and  consequently  the  announcement  is  charged 
with  deep  significance  for  the  retail  booksellers.  Sir 
Charles  was  Premier  of  Nova  Scotia  at  the  time  of  Con- 
federation and  alter  entering  the  Federal  arena  was  pro- 
minently connected  with  Dominion  affairs,  as  member 
for  his  native  constituency  and  in  charge  of  different  port- 
folios, eventually  becoming  Premier  in  1896  after  the 
death  of  Sir  John  Thompson. 

Canadians  arc  familiar  with  the  main  facts  of  his  life 
but  the  inside  history  of  a  career  covering  so  long  a  span 
of  years,  in  so  important  an  era  id'  the  development  of 
Canada,  including  the  birth  of  the  great  Dominion,  should 
provide  readily  of  the  most  interesting  nature  for  every 
patriotic  Canadian,  irrespective  of  party  politics. 

Senate  Reform. 

The  History,  Constitution  and  Reform  of  the  Senate  of 
( lanada  by  Sir  George  Koss.  is  an  important  book  which  the 
Copi>,  Clark  Co.  will  issue  this  month. 

The  book  outlines  the  origin  of  the  Senate  of  Canada, 
its  constitution,  and  powers  and  deals  with  the  mode  of 
appointment,  its  differences  with  the  House  id'  Commons, 
its  Legislative  duties,  its  relation  to  public  opinion  pro- 
posals for  Reform  and  how  Reform  could  be  effected. 

The  subject  is  treated  on  purely  constitutional  grounds 
and,  without   apology  or  political  partizanship. 

The  Copp,  Clark  Co.  will  publish,  early  in  January,  a 
new  poem  by  Alfred  Noyes.  entitled  ''The  Wine-Press," 
A  Tale  of  War. 

© 


Sell  More  Religious  Books 

How  To  Do  It. 

There  is  a  real  opening  for  year-round  business  for 
every  retail  bookseller  in  featuring  religious  publications. 

Keep  a  reference  list  of  ministers,  Sunday  School 
teachers,  mission  workers,  prominent  church  members  with 
a  card  or  page  devoted  to  each  name.  On  these  cards  such 
information  as  special  subjects  in  which  these  people  are 
interested  should  be  noted,  together  with 'entries  as  to 
correspondence  and  personal  interviews  with  them.  A 
systematic  follow-up  system  of  this  sort  will  result  in 
many   more  sales  than   would  ordinarily  develop. 

There  are  various  books  of  special  significance  to  mem- 
bers of  different  churches  and  books  dealing  with  Bible 
history  may  be  counted  upon  to  have  a  wide  appeal.  So 
with  books  dealing  especially  with  Missions  and  Welfare 
work.  Occasionally  there  are  religious  novels  that  can  be 
far   more    widely   sold   by   a    systematic    selling   campaign 


along  the  lines  suggested.  Why  not  begin  right  now  with 
volumes  you  have  in  stock  as  well  as  those  mentioned  in 
this  issue  and  others  that  come  under  your  notice  in  the 
catalogues  of  the  publishing  houses. 

One  class  of  books  which  should  inspire  special  effort 
at  this  time  are  the  Sunday  School  Lesson  Commentaries. 
A  small  town  bookseller  may  have  sold  a  dozen  such  books 
all  told  last  year,  but  a  campaign  for  this  business  would 
increase  it  ten-fold.  Begin  the  New  Year  by  adopting 
this  sort  of  intensive  merchandising. 


BOOK  PLUNDERING. 

The  German  Associated  Publishers  of  Belles  Lettres 
agreed  at  their  meeting  in  May,  1012,  that  permission  to 
reprint  extracts  from  their  publications  would  not  be  given 
in  future  except  on  payment  of  a  fee  and  a  German  writer 
now  advises  all  book  publishers  and  authors  to  adopt  this 
policy  in  order  to  keep  within  proper  bounds  the  makers 
of  books  who  depend  upon  material  "lifted"  from  other 
books.  They  do  obtain  permission  to  use  such  matter  by 
means  of  importunate  begging  letters  and  the  German 
writer  instances  one  case  in  which  251)  pages  of  cribbed 
matter  was  included  in  one  volume  made  up  of  selections 
from  the  books  of  one  publishing  house.  Referring  to  this 
editorially,  "The  Publishers'  Circular"  *ays: 

"Obviously,  when  the  public  finds  it  can  gi  t  a  big  thick 
compilation  of  the  latest  knowledge  on  a  subject  at  le>s 
price  than  one  of  the  original  works  from  which  it  i>  com- 
piled, the  public  will  buy  it.  and  shrug  its  shoulders  over 
the  funny   ways  of  the   publisher-." 

These  conditions  existing  in  Germany  are  true  of  Eng- 
land, the  U.  S.  and  Canada  as  well  and  it  is  apparent  that 
this  suggestion  for  reform  should  lie  made  a  universal 
movement. 

© 

BOOKS    RECEIVED. 

"Flagships  Three."  C.  E.  W.  Bean.  5s.  net  London: 
Alston  Rivers. 

This  is  a  nautical  book  dealing  with  the  Australian 
fleet  and  is  brim-full  of  anecdotes  which  holds  the  reader 
from  cover  to  cover.  It  is  only  since  October  in  1911  that 
Australia  has  had  a  flagship.  She  was  'he  conception  of 
the  Author,  many  years  before  she  was  a  fact,  and  if  his 
other  predictions  attain  the  same  formidable  realizations, 
then  Great  Britain  will  find  a  strong  support  at  sea  from 
her  brothers  in  Australasia.  An  added  value  to  the  book- 
is  that  it  is  written  with  inside  information,  and  should  be 
of  especial  interest  to  Canadians  at  present.  Mr.  Bean 
is  author  also  of  ''On  the  Wool  Track"  and  "The  Dread- 
naught  of  the  Darling." 

From  the  Society  for  the  Promotion  of  Christian 
Knowledge,  come  the   following  books: — 

"Penelope  and  the  Haunted  House,"  by  M.  F.  Pluf- 
chinson,  2s.  (id.  "The  Prize  and  the  Blank,"  by  M.  E.  F. 
Ifyland.  2s.  "Jem  Forsters  Revenge,"  by  Gertrude 
Hollis,  Is.  "Scamp  Number  Two,"  by  A.  Vaughan,  Is. 
(ill.  "Five  and  One."  by  Agnes  Theresa  Holliday,  Is.  6d. 
"Two  Holidays,"  by  George  Richmond,  2s.  "Two  Girls 
and  a  Secret."  by  E.  E.  Cowper,  2s.  6d.  "Out  ot  Weak- 
ness," by  Annie  L.  Gee,  Is.  "The  Children  of  Burthorpe 
Grange,"  by  Alice  Sophia  Jackson,  Is.  "Judith's  Vic- 
tory," by  L.  E.  Tiddeman,  2s.  6d.  "The  Wonders  of 
Wireless  Telegraphy,"  by  J.  A.  Fleming,  D.Sc,  F.R.S., 
3s.  fid.  net,  "Modern  Substitutes  for  Traditional  Chris- 
tianity," by  Edmund  McClure.  M.A..  2s.  net. 


32 


B  ( )  0 K  S E LLER      A N  D      ST  A  T 1 0  N  E  E 


The  International  Directory  of  Booksellers  and  Biblio- 
philes' Manual  for  1914.   Rochdale,  England.    The  Al- 
dine  Press,  James  Clegg,  cloth  6s.  net. 
This  directory  includes  a  total  number  of  13,082  book- 
sellers, 434  of  Canada's  bookmen  being  included.   Besides 
this  there  are  listed  1.947  publishers;  5,201  libraries,  and 
4,328  names  of  bookbinders,  collectors,  print-sellers  and 
autograph  dealers,  record  researchers,  literary  agents,  uni- 
versities, colleges,  schools,  societies,  etc 

Edinburgh  Revisted.    .lames  Bone.     London:  Sedgwick  & 
Jackson.    Cloth,  5s.  net. 
New  and  revised  edition. 

Christianity  and  Sin.    Robert    Mackintosh  D.D.    London: 
Duckworth  &  Co.     Cloth,  2s  6d. 
A  volume  in  the  series  of  studies  in  theology. 

Productive  Poultry  Husbandry.  Harry  R.  Lewis.  Phila- 
delphia: J.  B.  Lippincott  Co.  Cloth. 
This  is  a  volume  in  the  series  of  Lippincott 's  Kami 
Manuals.  It  deals  with  the  principles  and  practices  in- 
volved in  the  management  of  poultry,  covering  the  ques- 
tion scientifically  and  practically.  There  are  329  illustra- 
tions. 

John  O'Partletts'.    Jean   Egerton  Hovey.    Boston:   L.  C. 

Page  &  Co.,  cloth  $1.25. 

A  tale  with  a  simple  straightforward  plot  with  able 
and  convincing  portrayal  of  character — elements  making 
it  worthy  of  wide  appreciation. 

Royal  Castles  of  England  by  Henry  C.  Shelley.    Boston: 
L.  C.  Page  &  Co.     Decorate.]  cloth,  boxed,  $3.00. 
An   account    of    those   ancient   fortresses   which    were 

either  the  homes  of  English  sovereigns  or  were  intimately 

associated  with,  the  romance  or  tragedies  of  their   lives. 

The  volume  is  profusely  illustrated. 

Ralph  Somerby  at  Panama  by   Francis  Raleigh.    Boston: 

L.  C.  Page  &  Co.   Cloth  $1.50. 

The  first  volume  in  the  Panama  series  to  be  put  out  by 
this  publishing  house.  It  deals  with  the  famous  raid  of 
Morgan's  men  on  Panama  near  the  (dose  of  the  17th  cen- 
tury. 

Irish   Poems.     Katherine   Tynan.     London:     Sidgwick    & 
Jackson,  Ltd.    Cloth,  3s  6d. 

The  Economy  Administration  Cook  Book.  Edited  by  Susie 
Root  Roberts  and  Grace  Porter  Hopkins.  Hammond. 
Indiana:  W.  B.  Conkey  Co.  Cloth. 
The  book  is  dedicated  by  the  editors  to  Mrs.  Woodrow 
Wilson,  wife  of  the  president  of  the  United  States,  and  its 
object  is  well  outlined  in  this  paragraph  from  the  pre- 
face: "The^subject  of  the  high  cost  of  living  is  one  that 
is  uppermost  in  the  minds  of  the  people  of  the  present 
day  almost  universally.  The  Economy  Administration 
Cook  Book  is  issued  in  direct  response  to  a  general  de- 
mand for  a  reduction  in  the  cost  of  the  table  without  the 
loss  of  food  values."  The  contributors  include  the  wives 
of  some  of  the  most  prominent  men  at  Washington  and  of 
the  Governors  of  different  States.  The  volume  is  profusely 
illustrated. 

The  Church  in  Action.    .7.  E.  Watts-Dichfield,  M.A.    Lon- 
don: Robert  Scott,  cloth  2s  6d. 

The  outstanding  feature  of  these  lectures  is  their  sane 
practical  advice.  When  delivered  at  Cambridge,  they  at- 
tracted large  audiences  of  Undergraduates,  but  as  the 
Vice-Chancellor  points  out,  they  are  valuable  not  only  to 
the  Parish  Priest  but  also  to  men  and  women  of  whatever 
denomination  for  the  spiritual  help  which  they  afford  and 
the  methods  of  work,  begotten  of  long  and  wide  experi- 
ence, which  they  describe. 


The  Caroline  Church.   Rev.  Sidney  Carter.   London:  Chas. 

J.  Thynne.    Cloth,  9d  net. 

Designed  to  forward  a  true  conception  of  ecclesiastical 
aims,  ideals  and  position  held  by  representative  and  con- 
spicuous "High"  Churchmen  who  controlled  the  Anglican 
Church  for  a  full  generation  after  its  "restoration"  in 
1600. 

Modern  Criticism  of  the  Holy  Criticism.    Dean  Ovenden. 

London:    Charles  J.  Thynne,  cloth  9d. 

Sermons  on  Christian  evidence  preached  in  Dublin 
during  Lent  and  Eastertide,  1913. 

Chats  With  My  Children  On  the  Church  Catechism.  Sarah 
Brine.    London:    Chas.  J.  Thynne,  cloth  Is. 

The  Old  Fairy  Tales.  London :  F.  Warne  &  Co.  Art  boards, 

eloth  back,  2s  0.1. 

Contains  sixteen  lull  pages  colored  plates  and  numer- 
ous black  and  white  illustrations. 

The  same  contents  are  issued  separately  in  one  shil- 
ling volumes  entitled  "Puss  in  Boots"  and  ".lack  and 
the  Bean  Stalk." 

Complete  Amateur  Boxer.    J.  G.  B.  Lynch.    London:  Me- 

tliuen  &  Co.,  cloth  5s. 

This  volume,  besides  giving  detailed  instructnon  in 
actual  boxing,  deals  with  training  for  competitions  from 
a  rational  point  of  view,  and  discusses  vexed  questions  in 
relation  both  to  amateurs  and  professionals.  Particular 
methods  are  described — Public  School,  University,  the  Ser- 
vices, etc. 

A  Nursery  Rhyme   Book.    London:   Methuen  &  Co.  Art 

hoards,  cloth  back,  2s  (id. 

lias  sixten  colored  plates  and  many  pictures  in  black 
and  white.  The  same  contents  are  issued  in  two  separate 
one  shilling  volumes  entitled  "Oranges  and  Lemons,"  and 
"The  Man  in  the  Moon." 

The  Tale  of  Pigling  Bland  by  Beatrix  Potter.    London : 
F.  Warne  &  Co.    Art  boards.  Is  net. 
The  second  title  in  Series  II  of  the  Peter  Rabbit  books. 

The  State  and  the  Citizen,  by  the  Earl  of  Selbourne.  Lon- 
don :   F.  Warne  &  Co.,  cloth  Is. 

A  compact,  well-written  book  on  the  powers  of  the 
state  and  the  rights  of  the  citizen,  dealing  with  every  ex- 
isting form  of  democratic  government. 

School  Efficiency  a  Constructive  Study,  by  Paul  H.  Hanus. 

New  York:    World  Book  Co.,  cloth. 

A  summary  and  interpretation  of  the  report  on  the 
educational  objects  of  the  recent  school  enquiry  in  New 
York  City. 

"The  True  Life  or  Why  Should  I  Be  a  Christian?  By 
Rowland  Blamires,  2d.  London:  Chas.  H.  Kelly. 
There  is  much  in  this  little  pamphlet  to  commend  itself 
even  to  the  most  indifferent.  The  exhortation  is  the  argu- 
ment of  an  enthusiast  since  deceased,  though  his  words 
still  live.  Mr.  Blamires  was  a  Methodist  of  some  note  and 
a  member  of  the  Queensland  Conference." 

"Rosy  Cheeks  and  Goldenhead."     By  Ruth  M.  Bedford, 

illustrated  by  Mabel  L.  Webb,  3s.  6d.  net.     London : 

Alston  Rivers. 

The  life  of  a  child  should  always  be  a  poem.     From 

the  pen  of  Miss  Bedford  we  have  a  charming  book  of 

verse  which  will  appeal  alike  to  children   and  the  aged. 

The  quality  of  the  work,  and  the  simple  treatment  of  the 

61  stanzas,  is      very  alluring.        The  book    is   artistically 

bound,  and  has  16  colored  illustrations. 


BOOKSELLER     AND     STATIONER 


33 


A  Visit  to  McAinsch's  New  Book  Store 


Has  Many  Original  Features. 

By  G.  A.  Malleck. 


Toronto  has  a  new  bookstore  with  appointments  de- 
signed to  make  it  a  veritable  mecca  for  booklovers.  D.  T. 
McAinseh  &  Co.,  are  the  proprietors  and  the  store  is  ad- 
mirably situated  on  the  north  side  of  College  Street  just 
to  the  west  of  its  juncture  with  Yonge  Street,  one  of  the 
city's  particularly  busy  points  of  traffic  and  within  a 
short  distance  of  Toronto  University  and  other  prominent 
educational  institutions. 

The  store  is  sixty  feet  wide,  forty-eight  being  devoted 
to  window  display.  That  is,  there  are  four  large  windows, 
twelve  feet  in  width  which  are  subdivided  into  three  sec- 
tions each  of  which  is  capable  of  giving  three  individual 
displays.  The  window  backs  are  low,  making  it  possible 
to  conveniently  remove  books  displayed  (herein. 

In  addition  to  these  big  windows  there  are  two  smaller 
ones  at  the  entrance. 

The  unusual  nature  of  the  store  front  is  not  the  only 
characteristic  in  which  this  new  store  departs  from  the 
ordinary  scheme  of  store  architecture  and  arrangement. 
There  are  a  series  of  rooms  easily  accessible  to  each  other 
lending  something  of  a  home-like  appearance  and  the  alt- 
solute  cleanliness  of  the  store  is  one  of  its  especially 
pleasing  features,  there  being  an  utter  absence  of  dust  on 
the  shelves  and  books. 

The  shelves  are  of  fumed  oak  and  overhanging  are 
tungsten  lamps  in  moonstone  globes  which  give  a  delicate 
and  evenly  distributed  light.  The  floors  are  laid  out  in 
battleship  linoleum  and  are  scrubbed  every  evening. 

There  is  no  such  thing  as  a  counter  in  the  place,  nor 


are  the  books  in  the  shelves  hidden  behind  glass.  The 
shelving  is  so  arranged  that  the  books  in  the  highest  row 
can  be  easily  reached  by  any  person  of  medium  height. 
This  method,  known  as  the  Open  Shelf  principle,  was 
adopted  by  the  management  to  enable  customers  to  make 
themselves  perfectly  "at  home"  as  long  as  they  are  in 
the  store. 

"What  are  some  of  the  principles  you  observe  in  the 
method  of  doing  business?"  was  a  question  asked  Mr. 
McAinseh. 

"For  one  thing,"  he  remarked  with  emphasis,  "we 
are  unreservedly  and  absolutely  opposed  to  price-cutting, 
believing  that  the  dealer  must  enjoy  a  reasonable  amount 
of  profit.  Nor  can  any  publisher  look  with  indifference 
on  the  account  of  a  retail  customer  who  sets  out  deliber- 
ately with  the  view  to  slaughtering  prices — giving  away 
a  share  of  his  legitimate  profits.  You  may  emphasize  that 
as  strongly  as  you  like.  And  the  price  to  teachers  and 
ministers  is  the  same  as  to  anyone  else.    No  discount." 

"And  about  Parcels  Post — what  effect  do  you  think 
this  legislation  will  have  on  the  Canadian  bookseller?" 

"Parcels  Post  will  be  a  very  good  thing.  Especially 
to  the  smaller  towns  of  the  Dominion,  it  will  be  a  boon  to 
developing  business. 

_  Mr.  McAinseh  has  been  in  the  book  business  for  over  a 
quarter  of  a.  century.  He  formerly  conducted  what  was 
then  known  as  the  Post  Office  Bookstore  at  the  corner  of 
Adelaide  and   Toronto  streets. 


This  illustration  gives  an  idea  of  the  interior  arrangement  of  the  McAinseh  store.    The  half  dozen  large  show  windows 

throw  an  abundance   of  light  throughout  the  store. 


34 


BOOKSELLER   AND  STATIONER 


News  of  Books  and  Bookmen 

Interesting  Trade  Intelligence. 

George  Stewart,  who  has  for  the  past  nine  years  been 
with  S.  B.  Gundy,  of  the  Oxford  University  Press,  lias 
entered  into  partnership  with  McClelland  &  Goodchild, 
and  the  firm  name  will  in  future  he  McClelland,  Goodchild 
and  Stewart,  making  a  trio  of  bookmen  who  are  capable 
to  an  outstanding  degree, 


.1.  A.  McClelland. 

Mr.  McClelland  started  with  William  Briggs  twenty- 
three  years  ago,  an  interesting  coincidence  being  that  Mr. 
Stewart  entered  the  Briggs'  establishment  the  same  year. 
Mr.  McClelland  eventually  was  placed  in  charge  of  the 
library  end  of  the  business  there  and  six  years  ago  with- 
drew with  Mr.  Goodchild,  establishing  the  business  which 
has  had  a  remarkable  growth  in  that  period. 

Mr.  Frederick  Goodchild  is  another  graduate  of  the 
house  of  Briggs,  having  been  employed  in  the  periodical 
department  there  for  seven  years  before  entering  into 
partnership  with  Mr.  McClelland  in  1906. 

Mr.  Stewart  entered  the  Briggs'  concern  twenty-three 
years  ago  and  fourteen  years  later  joined  the  staff  of  the 
Oxford  University  Press  with  Mr.  Gundy.  He  traveled 
from  coast  to  coast  and  as  he  has  been  on  the  road  for 
seventeen  years  in  all,  he  is  among  the  best  known  book 
travelers  in  the  country.  Mr.  Stewart  is  sorry  to  sever 
his  connections  with  the  firm  with  whom  his  relationships 
have  been  so  uniformly  pleasant. 

A  very  pleasant  event  at  the  Oxford  University  Press 
marking  Mr.  Stewart's  departure  was  the  presentation 
to  him  by  Mr.  Gundy  of  a  diamond  scarf  pin  while  the 
members  of  the  staff  at  the  same  time  presented  him  with 
an  umbrella,  this  being  accompanied  by  the  following  ex- 
pression by  the  office  poet : 

OXFORD'S  LAMENT. 
There'll  be  quiet  now  in  the  warehouse 

A  sadness  for  many  a  day, 
For  George  has  gone  and  left  us, 

He  has  gone  and  went  away. 


He's  gone  from  the  University  Press 

To  camp  on  another  trail, 
And  the  only  consolation  we  have — 

We  know  he  will  never  fail. 

We'll  miss  the  bright  "Good  Morning," 
His  "Hoots  mon!  such  blathers-"  and  all 

His  queer  old  slangy  phrases 
When  he  came  in,  in  the  Fall. 

We'll  miss  the  chocolates  and  candies 

That  from  Victoria  came, 
And  many  another  kindly  deed 

That   puts  us  now   to   shame 
To  send  only  this  poor  umbrella 

To  wish  George  Good  Luck  alway — 
A  pleasant  trip  to  Old  England  's  shores 

And  quick  back  to  Canaday. 


-@- 


Charles  Adam  Seltze,  whose  new  novel,  "The  Trail  to 
Yesterday"  has  just  appeared,  is  a  member  of  the  city 
council  of  Cleveland,  Ohio,  that  home  of  political  novel- 
ties. At  the  time  of  his  candidacy  he  declared  that  he 
wouldn't  spend  a  cent,  make  a  speech,  or  contribute  to 
any  political  organization.  Furthermore,  he  agreed  if 
elected  to  give  to  any  charity  designated  by  the  four  Eng- 
lish newspapers  of  Cleveland,  his  entire  salary  for  the 
two  year  term.  This  naturally  aroused  interest  and  the 
general  enquiry,  "Who  is  Seltzer?"  to  which  one  of 
Cleveland's  papers  replied: 

"Seltzer  is  six  feet  two,  weighs  248  pounds,  and  is 
thirty-eight.     His  business  is  writing.    For  thirteen  years, 


F.   D.   Goodchild. 

while  he  was  a  travelling  salesman,  barber's  apprentice, 
tax  assessor,  carpenter,  newsboy  and  cowboy,  he  spent 
his  spare  time  evenings  and  Sundays  writing.  Finally  he 
'landed!'  Already  in  five  short  years,  he  has  sold  sixty 
short  stories  and  four  novels." 


BOOKSELLER     AND     STATIONER 


35 


Those  who  have  read  Jeffery  Farnol's  long  novel,  "The 
Amateur  Gentleman,"  can  -well  imagine  how  the  hero 
Barnabas  would  appeal  to  an  actor  of  romantic  parts  as  a 
splendid  opportunity.  James  K.  Hackett  saw  its  possibil- 
ities and  secured  the  dramatic  rights  of  the  novel  almost 
as  soon  as  it  was  off  the  presses.  His  conception  of  the 
pugilist  who  became  a  dandy  and  the  idol  of  fashionable 
London  will  be  given  to  the  public  directly  after  the  holi- 
days. Rarely  has  a  character  offered  more  variety  for  the 
actor's  skill  or  more  possibilities  for  his  genius. 

Cassell  &  Co.  will  this  month  add  Haggard's  "Marie" 
to  their  series  of  popular  novels  which  now  comprises  over 
fifty  titles. 


George  Stewart. 

Among  the  orders  received  by  Macmillan  Co.  recently 
was  this  one  from  a  Victoria  Celestial : 

"I  received  from  your  kindly  words  in  November  10th 
with  a  Literature  Series,  I  am  very  much  obliged  your 
gracious.  Now  I  sent  25  cents  stamp  to  you  and  beg  to 
sent  me  Scott's  "The  Lady  of  the  Lake,"  edited  with 
notes  by  John  C.  Saul,  M.A.,  and  I  am  very  much  grate- 
fulness." 

Your  affectionate  friend, 

CHARLIE  MOO. 

Orders  for  over  a  thousand  copies  received  in  one  day 
seven  months  after  the  publication  of  ' '  The  Inside  of  the 
Cup"  was  one  of  the  gratifying  experiences  which  tended 
to  add  still  further  to  the  Churchill  enthusiasm  in  St. 
Martin's  House  last  month. 

A  new  $1.25  edition  of  "Through  the  Heart  of  Can- 
ada," by  Frank  Yeigh,  has  been  brought  out  by  S.  B. 
Gundy.  There  are  38  sepia  tint  illustrations.  This  com- 
prehensive work  by  a  native  Canadian  is  a  deservedly 
popular  book. 

Rider  Haggard  has  written  a  new  novel  entitled  "The 
Wanderer's  Necklace,"  which  Cassell's  will  bring  out  in 
a  $1.25  edition  on  January  29th.  It  is  a  distinct  departure 
from  his  last  two  books,  of  which  the  scene  was  South 
Africa.     Denmark  is  the  home  of  the  hero  of  his  latest 


GREETINGS  FROM  WINNIPEG. 

Winnipeg,  Dec.  10th,  1913. 
Editor,  Bookseller  and  Stationer:- — 

Just  a  moment  in  the  rush  to  wish  you  the 
season's  greetings  and  more  prosperity  than  ever 
in  the  New  Year.  We  are  having  the  largest 
trade  in  our  thirty-three  years'  experience  in 
Winnipeg.  We  send  greetings  to  all  the  Toronto 
Publishers  and  genial  travelers  through  your  good 
journal. 

Sincerely  yours, 
Russell  Lang  &  Co.,  Limited. 


tale  and  the  scene  shifts  from  there  to  Bysantium  and 
subsequently  to  Egypt.  It  is  a  strongly  imaginative  story 
and  gives  promise  of  being  one  of  the  most  successful  of 
this  noted  author's  long  list  of  novels. 

Sax  Rolimer,  whose  first  novel  was  brought  out  in  1913 
having  a  good  run,  has  written  "The  Sins  of  Severak 
Bablon,"  for  which  Cassell's  have  great  expectations. 

Elanoi  H.  Porter,  author  of  "Pollyanna,"  is  now 
engaged  in  putting  the  finishing  touches  on  another  Miss 
Billy  book  to  be  called  "Miss  Billy  Married."  It  will 
be  published  early  in  the  New  Year  by  Page's.  Her 
biggest  success  has  been  "Pollyanna,"  of  which  the  thir- 
teenth edition  was  recently  issued. 

Among  the  Kevell  publications  last  month  was  "An- 
thony Comstock  lighter,"  by  Charles  Gallaudet  Trumbull, 
being  the  impressions  of  a  lifetime  of  adventure  and  con- 
flict with  the  powers  of  evil. 


T.   W.   S1NNOTT. 

Traveling  Eepresentative  of  the  Imperial  News  Company. 

An  unfortunate  error  occurred  in  the  announcement 
in  last  month's  issue  regarding  Jeffery  Farnol's  book, 
"The  Honorable  Mr.  Tawnish,"  published  in  Canada  by 
the  Musson  Book  Company,  Limited.  The  price  given  in- 
dicated that  the  book  was  published  at  50c,  less  one  third, 
whereas  it  is  a  $1.50  publication,  less  one-third  to  the 
trade. 


36 


BOOKSELLER     AND     STATIONER 


Recently  Copyrighted  Books 

Fiction. 

His  Father's  Wife.    J.E.Patterson.    Toronto:  Macmillan. 

Cloth,  $1.25. 
If  I  Could  Sing.     Camilla  Sanderson.     Toronto:  William 

Briggs.    Paper,  25c. 
Moccasin  Maker,   The..    E.    Pauline   Johnson.     Toronto: 

William  Briggs.     Cloth,  $1.25. 
On  Strike    Till    3.      Grant    Balfour.      Toronto:    William 

Briggs.     Paper  25c. 
Romance  of  the  House  of  Arnold,  The.    Toronto:  William 

Briggs.    Cloth,  $1.00. 
Shagganappi,  The.    E.  Pauline  Johnson.    Toronto:  William 

Briggs.     Cloth,  $1.25. 
Stranger  at  the  Gate,  The.     M.  0.     Wright.       Toronto: 

Macmillan.     Cloth.  $1.25. 

Non-Fiction. 

American  Railroad.  A.  M.  Sakolski  Economics.  Tor- 
onto: Macmillan. 

Athens  and  Its  Monuments.  C.  H.  Wcller.  Archaeology. 
Toronto:  Macmillan.     Cloth,  $4.00. 

Biography  of  Florence  Nightingale.  2  vols.  Sir  E.  T. 
Cook.     Toronto:  Macmillan.     Cloth,  $7.50. 

Credit  System,  The.  W.  G.  L.  Taylor.  Toronto:  Macmil- 
lan.   Cloth,  $2.25. 

Economic  Enterprise.  H.  J.  Davenport.  Economics.  Tor- 
onto: Macmillan.     Cloth,  $2.25. 

Gospel  Story  in  Art,  The.  John  La  Fargo.  Toronto: 
Macmillan.     Cloth,  $5.00. 

Here  Are  the  Ladies.  James  Stephens.  Toronto:  Mac- 
millan.   Cloth,  $1.25. 

History  of  England,  The.  Vol.  I.  Lord  Macaulay.  Tor- 
onto: Macmillan.     Cloth.  $3.50. 

Lays  and  Lyrics.  Mrs.  J.  K.  Kawson.  Poems.  Toronto: 
William  Briggs.     Cloth.  $1.25. 

Lahor  and  Administration.  J.  R.  Commons.  Toronto: 
Macmillan.     Cloth,  $1.60. 

Life  of  Edward  Bulwer.  (First  Lord  Lytton)  2  vols. 
Earl  of  Lytton.     Toronto:  Macmillan.     Cloth,  $7.50. 

Love  and  the  Universe.  T)r.  A.  D.  Watson.  Poetry. 
Toronto:  Macmillan.     Cloth.  $1.25. 

Maple  Leaves  and  Snowflakes.  Rose  Ferguson.  Poems. 
Toronto:  William  Briggs.     Cloth,  $1.50. 

Marriage,  Antecedence  and  Sequence.  P,ev.  A.  M.  Hulely. 
Religious.     Toronto:  William  Brisks.     Cloth,  $1.00. 

John  Millington  Synge  and  the  Irish  Theatre.  M. 
Bourgeois.     Toronto:  Macmillan.     Cloth.  $2.50. 

New  Year  Blessings.  Eliza  Silver-wood  Routley.  Com- 
pilation.    Cloth,  75c. 

Oxford  Book  of  Canadian  Verse,  The.  Wilfrid  Camp- 
bell. Toronto:  Oxford  University  Press.  Cloth, 
$1.25.     Lambskin,  $2.00. 

Peeps  at  Nature:  British  Reptiles  and  Amphibians.  Tor- 
onto: Macmillan.     Cloth,  50c. 

Philosophy  of  the  Practical  Economic  and  Ethic.  Trans- 
lated from  the  Italian  of  Bendedetto  Croce.  Douglas 
Ainslie.     Toronto:  Macmillan.     Cloth,  $3.50. 

Political  and  Literary  Essays.  Earl  of  Cromar.  Toronto: 
Macmillan.     Cloth,  $3.50. 

Practical  Surveying.  H.  Adams.  Toronto:  Macmillan. 
Cloth,  $1.00. 

Rangemen,  The.  .L.  V.  Kelly.  Historical.  Toronto: 
William  Briggs.     Cloth,  $12.00. 

Relation  of  the  Christian  Churches  to  One  Another,  The. 
Robert  Campbell.  Religious.  Toronto:  William 
Briggs.    Cloth,  $1.50. 


Theodore  Roosevelt.       An     Autobiography.       Biography. 

Toronto:  Macmillan.     Cloth,  $2.50. 
Thomas  Hardy's  Wessex.     H.  Lea.  Toronto:  Macmillan. 

Cloth,  $2.50. 
Tudor  Shakespeare:  Facts  About  Shakespeare.    Toronto: 

Macmillan.     Cloth,  60e. 
Writers'    and   Artists'    Year   Book    for   1914.      Toronto: 

Macmillan.    Cloth,  35c. 
Valley  of  the  Humber,  The.     K.  M.  Ligars.     Historical. 

Toronto:  William  Briggs.     Cloth,  $2.00. 
Vocation  of  Woman,  The.    Mrs.  A.  Colquhoun.     Toronto: 

Macmillan.     Cloth,  $1.25. 


Real  Meaning  of  Service 

By  D.  A.  Balfour,  Vice-President  of  the  Peerless 
Ribbon  &  Carbon  Manufacturing  Co. 

Probably  the  most  used,  and  misused,  word  in  the 
Business  World  to-day  is  "service."  How  do  you  de- 
fine "Service?"'  What  do  most  firms  mean  by  "ser- 
vice1?" 

The  dictionary  defines  "service"  as  "work  performed 
for  the  benefit  of  another."  That  is  what  "service"  in 
business  should  be  and  what  every  manufacturer  should 
aim  to  make  his  product. 

Service  is  performance,  not  promise. 

"Service"  must  begin  at  the  very  beginning,  with  the 
quality  or  the  goods  themselves  and  it  must  go  through 
all  other  things  up  to  the  point  of  not  allowing  a  dealer 
to  overstock  himself  with  goods  for  the  simple  sake  of 
taking  a  large  older. 

Successful  businesses  are  built  up  simply  on  that 
foundation — "work  performed  for  the  benefit  of  an- 
other." When  manufacturers  benefit  others  they  benefit 
themselves. 

It  begins  with  the  purchase  of  materials.  Nothing  but 
the  very  finest  quality  should  enter  into  the  manufac- 
ture of  a  product  with  which  an  appeal  is  to  be  made  for 
"quality"  trade.  Materials  should  be  tested  carefully 
and  combined  accurately — every  worker  in  the  plant  be- 
ing interested  in  turning  out  the  best  he  is  capable  of. 
Then  the  manufacturer  can  be  sure  of  his  product  and 
guarantee  it  absolutely  knowing  that  it  will  live  up  to 
that  guarantee. 

Goods  should  he  packed  in  the  very  best  manner  and 
should  not  be  sold  by  glib  salesmen  who  stock  up  a  dealer 
with  more  goods  than  he  can  dispose  of  leaving  him 
crowded  shelves  and  with  tied-up  capital. 

Dealers  should  take  advantage  of  the  selling  assistance 
afforded  by  the  advertising  literature  which  leading  manu- 
facturers are  willing  to  supply  in  the  form  of  blotters, 
folders,  booklets  and  practical  novelties.  It  is  well  to 
lake  into  consideration  the  co-operative  value  of  national 
advertising  which  makes  it  so  much  easier  to  sell  certain 
goods  that  become  favorably  known  by  reason  of  this 
advertising. 

The  dealer  recognizes  that,  to  hold  his  own  trade,  he 
must  supply  goods  that  are  satisfactory.  He  knows  that 
because  service  begins  with  making  the  goods  right,  when 
he  sells  such  goods  he  has  made  for  himself  a  customer 
who  will  come  back  for  more. 

"Service"  I  believe  to  be  the  most  potent  factor  in 
the  business  world. 

The  man  who  truly  lives  up  to  all  the  word  means 
need  never  fear  the  competition  of  price  or  promise.  He 
is  intrenched  behind  an  impregnable  wall. 

"Work  performed  for  the  benefit  of  others"  is  the 
only  foundation  of  a  permanent  business. 


.BOOKSELLER      AND      STATIONER 


a--3g-lM-~' 


WHY  DON'T  YOU  SELL  THE  PEN  THE 

USER    WANTS? 


. 


i 


Irvl 


The  "A.A."  Self -filling  fountain  pen,  for  which 
there  is  no  substitute,  gives  universal  satis- 
faction. 

Every  bookseller  and  stationer  handling  our  self-filler  appreciates 
its  exclusive  selling  features.  There  is  no  joint  to  stick,  break  or 
leak,  the  reservoir  is  guaranteed  for  two  years,  and  our  gold  pens 
are  furnished  in  such  a  wide  variety  of  styles  and  sizes  that  you 
can  suit  your  most  fastidious  customer.  This  pen  has  long  since 
passed  the  experimental  stage  and  has  been  perfected  to  8uch  ;i 
point  that  we  can  absolutely  guarantee  satisfaction. 


a 


A.A."  PEN  PERFECTION 


is  a  standard  of  perfection  maintained  in  ALL  our  pens 


An  attractive  as- 
sortment in  show 
case  as  shown  here 
will  be  furnished 
dealers  adding  our 
line. 


ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


lira 


a  wm»         ^^ 


TrSMlQ 


38 


BOOKSELLER     AND     STATIONER 


New  Goods  Described  and  Illustrated 


A  Valuable  Trade  Guide. 


TRIPLY  ERASER. 

As  will  be  seen  by  the  illustration  herewith,  a  type- 
writer has  been  produced  witli  scalloped  edges,  making  it 
possible  to  easily  erase  a  single  letter.  To  further  add  to 
its  efficiency,  this  eraser  is  a  three-ply  combination  and  the 
inlay  tends  to  always  afford  a  thin  edge  and  a  gritty  effect. 

Weldon  Roberts  who  devised  this  new  eraser  was  for 
many  years  engaged  in  the  work  of  superintending  oper- 


Eil<jc  view     hows  inlay. 

ations  in  the  manufacture  of  erasers  and  other  rubber 
products  in  United  States  factories  and  recently  he  organ- 
ized the  Weldon  Roberts  Rubber  Co.,  who  are  now  operat- 
ing at  Newark,  New  Jersey. 


NEW  ACCOUNT  REGISTER. 

The  accompanying  illustration  shows  a  new  register 
made  by  The  Metzgar  Register  Co.,  of  Elkhart.  Indiana. 
The  resrister  is  made  of  different     thicknesses     of     steel 


manufactured  for  this  purpose,  lined  with  proper  insula- 
tion, and  interspersed  with  suitable  dead-air  space  to  make 
it  fire-proof.  It  holds  the  separate  account  books  in  a 
position  that  makes  them  readily  accessible. 


WILL-MAKING  SIMPLIFIED. 

Will  making  seems  to  be  getting  down  to  a  much  simp- 
ler basis,  and  to  further  simplify  the  question  and  ease 
the  way  for  selling  will  forms  the  Copp  Clark  Co.,  a  new 
code  will  form,  each  being  accompanied  by  a  book  of  in- 
structions on  "How  to  Make  a  Will,"  together  with  a 
sample  will,  duly  filled  out,  so  that  the  procedure  may  be 
readily  understood  by  anyone  without  the  aid  of  a  lawyer. 
The  new  item  is  one  that  is  interesting  from  the  standpoint 
of  the  retailer  as  well  as  other  prospective  will-makers. 


INK  FOR  "THE  MOVIES." 

The  increasing  number  of  moving-picture  theatres  has 
created  a  great  demand  for  an  ink  for  writing  on  glass 
slides  with  an  ordinary  pen.  These  glass  slides  are  used 
for  announcement  purposes  in  all  "movie"  houses.  The 
Thaddeus  Davids  Company  is  now  ready  to  supply  the 
trade  with  a  slide  ink.  This  ink  is  put  up  in  one-half 
dozen  bottles — one  bottle  each  of  six  shades — in  a  box. 


NEW  OFFICE  DEVICES. 

Among  the  new  lines  being  introduced  to  the  Candaian 
trade  by  Harold  Copp  is  a  series  of  binders  designed  for 
use  as  catalogue  covers  and  for  holding  minutes,  reports, 
specifications,  lectures,  sermons,  and  for  filing  purposes. 
They  are  called  "Catalog"  covers  and  are  so  constructed 
that  they  grip  the  contents  securely  but  permit  the  ready 
removal  and  replacing  of  sheets.  One  advantage  is  that 
large  firms  can  effect  a  considerable  saving  in  their  appro- 
priations for  catalogues  by  adopting  these  covers,  because 
the  scheme  will  make  it  possible  for  them  simply  to  get 
out  new  sheets  annually  and  send  them  to  their  customers 
with  instructions  as  to  which  sheets  they  are  to  replace. 
This  suggests  one  of  the  business-getting  possibilities  of 
the  line  for  stationers. 

A  similar  production  with  an  expanding  device  consti- 
tutes a  meritorious  office  file  to  retail  at  a  popular  price. 
It  is  called  the  "Separate"  file.  "Catalog"  covers  come 
in  different  qualities  of  stock,  including  art  manilla  and 
canvas  sides.  The  "Separato"  file  is  made  with  art 
manilla  and  limp  cloth  sides.  The  file  has  an  expansion  of 
two  inches. 

Another  new  item  in  the  same  line  is  the  "Carbo 
Plate,"  made  in  two  models,  one  for  use  in  books  made  in 
sizes  5  x  10  inches  to  20  x  12  inches.  It  has  a  hinge  for 
gripping  carbon  paper  and  this  makes  it  an  easy  matter  to 
take  carbon  copies  of  book  entries.  The  other  model  is 
for  separate  use  having  a  secure  clip  and  affording  a  good 
writing  surface.     This  also  comes  in  a  variety  of  sizes. 

® 


COMBINED  FOUNTAIN  PEN  AND  PENCIL. 

A  new  production  intended  for  the  business  man  re- 
cently put  out  by  J.  Shure  &  Co.,  of  London,  England,  is 
called  the  "Founcil,"  being  a  combined  fountain  pen  and 
propelling  lead  pencil,  one  at  either  end.  It  is  made  in 
different  sizes  and  finishes. 


NEW  MAP  OF  CANADA. 

A  new  map  of  Canada,  showing  the  present  boundaries 
of  the  different  provinces  and  all  the  new  railway  lines 
lias  just  been  put  out  by  the  Copp,  Clark  Co.  The  map  is 
5x7  feet  in  size.  A  new  map  of  Ontario  is  about  ready 
and  one  of  Manitoba,  Saskatchewan  and  Alberta  will 
follow.    These  maps  are  made  in  the  company's  own  plant. 


Two  new  productions  by  the  Copp  Clark  Co.  for  this 
year  are  series  of  tablets  including  all  the  regulation 
sizes,  with  envelopes  to  match,  named  "Portland  Weave" 
and  "Wellington  Weave." 


BOOKSELLER      AND      STATIONER 


39 


THE  PHOTOMAILER 

IN  CANADA 

TRADE  SUPPLIED  BY  WHOLESALE  STATIONERS 


THE  PHOTOMAILER  is  strength 
•»lus  quality.  Made  primarily  to 
stand  rough  usage  in  the  mails 
and  yet  most  attractive  in  ap- 
pearance. The  "cellular  board" 
is  a  double  faced  corrugated 
board,  made  by  our  special 
process — very  stiff  but  capable  of 
great  resistance,  yet  light  in 
weight,  insuring  minimum  post- 
age. 


You  never  lose  a  sale  when  carrying 
THE  l'HOTOMAILEU  as  our  list  of 
sizes  will  meet  practically  every  de- 
mand—17    sizes. 


SUCCESSFUL    RETAILING 

Depends  first  upon  the  quality  of  the  goods,  next  the  arrangement  of  the 
stock  and  finally  obtaining  the  customers'  interest  in  something  in  addition 
to   the  goods   they   came   to   buy. 

The  PHOTOMAILER  CABINET  shows  the  goods  in  a  most  attractive  way 
besides    keeping   them   constantly   before   the   customer. 

The  PHOTOMAILER  CABINET  shows  the  size  and  retail  price  of  the 
PHOTOMAILER,  giving  an  increased  selling  efficiency.  The  cabinet  as- 
sortment consists  of  84  Photomailers  and  the  cabinet  is  sold  either  singly 
or  in  cases  of  eight  to  the  jobber. 

We  supply  dealers  with  a  striking  display  card  which  will  prove  an 
effective  "silent  salesman."  ably  backing  up  the  Cabinet.  It's  yours  for 
the  asking. 

If  you  have  any  difficulty  in  procuring  the  PHOTOMAILER — the  best 
mailing  device — send  for  sample  with  the  name  of  your  .jobber. 

The  THOMPSON  &  NORRIS  CO.,  of  Canada,  Ltd. 

NIAGARA  FALLS,  Ontario.  Canada 


Brooklyn,  N.Y.  Boston,  Mass 

London,  England 


Brookville,  Indiana 
Julich.  Germany 


Based  on  the  experience  of 
other  successful  retailers,  one 
of  the  strongest  arguments  in 
favor  of  selling  PEERLESS  car- 
bon papers  and  ribbons,  is  the  fact 
that  after  once  getting  customers  to 
use  PEERLESS  goods,  they  will  want 
them  again.  You  may  have  to  work  to  get 
first  orders  but  repeat  orders  come  to  you 
with  little  effort  on  your  part. 
That  is  the  right  sort  of  merchandise  to 
handle— the  kind  that  will  build  bigger 
business. 

This  Quality  question   deserves  your  most 
careful   consideration.      Inferior   goods   de- 
stroy  confidence   and   really   send  business 
to  competitors. 
In  PEERLESS  carbons  and  PEERLESS 
ribbons     the     acme     of     perfection    is 
achieved.   They   more   than   measure 
up     to     the     standard    that     will 
satisfy    your    customers. 


CARBON   PAPffc 


i  *wt«»(«rtw  «tf  fiiWv,  Mt^  U-  UWftiJ  1 


These  goods  are  Made  in  Canada  and  are  unex- 
celled anywhere  in  the  world.  With  perfect  products 
and  a  good  margin  of  profit  we  offer  you  a  proposi- 
tion that  cannot  fail  to  give  complete  satisfaction — 
and  remember,  You  Pay  No  Duty.  Write  for 
Agency  Terms  for  Your  Town. 


PEERLESS  CARBON  AND  RIBBON  MFG.  CO.,  Limited 

176  Richmond  Street  West  TORONTO,  CANADA 


40 


BOOKSELLER     AND     STATIONER 


The  National  Office  Appliance  Company,  Camden,  Now  hands  of  J.  P.  Easton  &  Co.,  of  Montreal,  for  Eastern 

Jersey,  is  featuring  a  typewriter  eraser-holder  which  lias  Canada    and    Richardson   and   Bishop,   of   Winnipeg,   for 

been   christened  the  "Never-Lose-Me. "     As  is  shown   in  the  Western  Provinces, 
the  illustration  it  is  impossible  for  it  to  become  detached. 


T5he  "Office  Boy" 
Envelope  Sealer 


and  therefore  it  is  always  at  hand.  Flexible,  easy  to 
reach,  yet  never  in  the  way,  it  is  for  the  busy  man  and 
his  assistants  who  want  things  done  expeditiously  and 
effectively. 


OT?) 


This  illustration  of  the  Grab 's  combination  cigar  lighter 
and  ash  tray  was  to  have  appeared  along  with  the  descrip- 
tive paragraph  published  last  month,  but  arrived  too  late 
for  that  issue. 


NEW  ENVELOPE  SEALER. 

One  of  the  new  productions  in  the  office  equipment 
field  recently  completed  is  an  improved  model  of  the 
"Office  Boy,"  envelope  sealer  of  which  an  illustration  is 
given  here. 

The  Barger  Company,  of  Cincinnati,  who  make  this 
machine  have  given  the  Canadian  selling  rights  into  the 


A  NEW  TELEPHONE  DESK. 
A  new  writing  desk  telephone  attachment  put  out  by 
Prank  A.  Weeks  Co.,  of  New  York,  is  illustrated  here.   It 
will    take   flat   paper   of   any    kind   and    the   illustration 
shows  how  the  device  is  attached  to  the  telephone. 


NEW  PADDING  PROCESS. 

All  padded  papers  sold  by  the  Copp,  Clark  Company 
are  hereafter  to  be  made  by  a  new  patent  process  to  be 
called  the  Purity  and  Visible  Padding  Process.  This 
process  was  devised  to  eliminate  all  the  objectionable 
features  of  padded  papers. 

Two  new  lines  to  be  put  out  this  year  by  the  Copp. 
Clark  Co.,  are  Copp's  Kid  Finish  and  Fine  Linen,  in  ream 
goods  and  papeteries. 

© 


HOW  TO  MAKE  A  WILL. 

The  Legal  Publishing  Co.,  of  Montreal,  have  issued  a 
booklet  to  the  trade  explaining  the  drawing  up  of  a  legal 
will  and  all  the  requirements  pertaining  thereto  together 
with  a  legal  will  form  enabling  any  person  to  draw  up  a 
perfectly  legal  will  without   the  expense  of  a  lawyer. 


BOOKSELLER     AND     STATIONER 


|L|0iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHniiiHiiiiiiiiiiiiiiiiiiMiiiiiiiniii!iiiiiiiiiiiimiiiiiniiiiiniinHuiiuiuiuminii 

Ihrtlhn    I  N€WS  Go.,L»imiteD 

"''''••'•"AillR  Mi    TORONTO.MONTREAL .WINNIPEG 


Hiiimeeii 


iiiiiiiiiiiiiiiiBiiiiiiiEHiiiSiiiliiaiiuiiiiuiiimmiiiiiiiuuuiiiu 


IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIHIIIIIIIIIUHtlinillllllllllllll||||P 


GREETINGS 

To  all  Our  Customers  for 
a  Happy   and   Prosperous 

1914 


Our  travellers  will  leave  shortly 
with  complete  sets  of  all  best  known 
Publishers'  Lines,  which  will  afford 
an  excellent  opportunity  to  our 
patrons  to  deal  with  this  house  ex- 
clusively and  thereby  eliminate 
considerable  delay  and  trouble  by 
having  fewer  accounts  to  keep 
track  of. 

OUR  BUSINESS  IS  TO  SATISFY  YOU. 


MONTREAL  TORONTO  WINNIPEG 

254  Lagauchetiere  St.  91   Church  Street  14-16  Princess  Street 


42 


BOOKSELLER      AND     STATIONER 


Big  Money  in  Musical 
Merchandise 

How  Trade  is  Developed. 

In  considering  the  possibilities  of  musical  merchandise, 
book  and  stationery  store  proprietors  who  have  not  as  yet 
gone  into  this  branch,  should  give  thought  to  the  co-op- 
erative element  between  phonographs  and  sheet  music. 
Everybody  knows  that  the  phonograph  now  occupies  an 
important  position  as  a  feature  in  entertaining.  Groups 
of  people  listen  to  the  selections  and  among  what  better 
advertisement  could  there  possibly  be  for  meritorious 
musical  compositions.  Among  the  listeners  there  are  al- 
most invariably  people  who  will  desire  to  possess  in  the 
form-  of  sheet  music,  copies  of  songs  or  instrumental 
numbers  which  have  especially  pleased  them  as  rendered 
by  the  phonograph.  Think  of  the  opportunity  for  busi- 
ness that  is  thus  opened  for  the  dealer  carrying  both 
phonographs  and  sheet  music!  And  do  not  forget  the 
other  side  of  the  question — the  people  who  cannot  play 
any  instrument  but  nevertheless  love  music  are  prospec- 
tive purchasers  of  phonographs.  Every  time  they  hear  a 
musical  selection  that  especially  pleases  them  they  come 
nearer  to  the  purchasing  point.  Aggressive  developments 
of  this  field  of  merchandising,  il  will  be  readily  seen,  can- 
not fail  to  produce  big  results. 


@ 

FEATURES  OPERA  "HITS." 
The  College  Bookstore,  of  Kingston,  realizes  the  profit- 
possibilities  of  the  music  department  of  the  book  business 
as  indicated  by  their  large  space  in  the  newspapers  of  that 
city  devoted  to  the  listing  of  sheet  music  selections  from 
popular  operas.  This  they  did  ruder  this  prominent  head 
line: — ".'55c.  Latest  Production  'Hits'  From  X.  V.  Suc- 
cesses.    35c." 

® 


MUSIC  RECEIVED. 

"Cradle  Song."  French  words  by  Benjamin  Godard. 
English  words  by  M.  C.  Gillington.  Music  by  Robert 
Schumann.     London:     Joseph  Williams,  50c  net. 

"For  a  Day."  Song.  Words  by  W.  Linford.  Music 
by  Thos.  J.  Hewitt.    London :  Joseph  Williams,  50c  net. 

"Love's  Fancies.  "  Song.  Words  by  Gulielma.  Music 
by  H.  Gaskell.     London  :  Joseph   Williams,  50c  net. 

'  !Rose  of  Love,  The. ' '  Song.  Words  by  P.  J.  0  'Reilly. 
Music  by  Alan  Wright.    London :  Joseph  Williams,  50c  net. 

"Will  o'  the  Wisp. "  Instrumental.  By  Felix  Gerard. 
London :  Joseph  Williams,  75c. 

"Poppies  in  the  Corn."  Instrumental.  By  Felix 
Gerard.     London  :  Joseph  Williams,  75c. 

"Spanish  Dance."  Instrumental.  By  Felix  Gerard. 
London :  Joseph  Williams,  75c. 

"Spring  Song."  Instrumental.  By  Felix  Gerard. 
London  :     Joseph  Williams,  75c. 

"Dance  of  the  Gnomes."  Instrumental.  By  Felix 
Gerard.     London :     Joseph  Williams,  75c. 

"Cradle  Song."  Two  part  song  for  treble  voices. 
With  pianoforte  accompaniment.  Words  by  Mrs.  G.  F. 
Byron.  Music  by  Uso  Seifert.  London:  Joseph  Williams, 
75c.  net. 

"In  the  Hay."  Two  part  song  for  treble  voices.  With 
pianoforte  accompaniment.  Words  and  music  by  A.  C. 
Bunten.     London:  Joseph  Williams,  75c  net. 

"The  Mermaid's  Song."  Two  part  song  for  treble 
voices.  With  pianoforte  accompaniment.  Words  Anon. 
Music  by  E.  Kars.     London:  Joseph  Williams,  75c  net. 


"Song  of  Callicles,  The."  For  trios  and  quartets. 
Words  by  Matthew  Arnold.  Music  by  Martin  Shaw. 
London:     Joseph   Williams,  $1.00. 

"Fourth  Violoncello  Album."  Containing  six  pieces 
with  piano  accompaniment.  Berners  Edition.  Edited  and 
arranged  by  W.  H.  Squire.  London :  Joseph  Williams, 
50c  net. 

Joseph  Williams,  London,  have  issued  a  short  play 
in  one  act  entitled  "At  the  Play,"  by  Edward  E.  Piaggio. 

"If  You  Don't  Want  Me  Why  Do  You  Hang  Around." 
Song.  Words  and  music  by  Irving  Berlin.  New  York : 
Waterson,  Berlin  &  Snyder. 

"That  International  Rag."  Song.  Words  and  Music 
by  Irving  Berlin.    New  York :  Waterson,  Berlin  &  Snyder. 

"When  You  Sang  the  Rosary  to  Me."  Song.  Words 
by  D.  A.  Esrom.  Music  by  Theodore  Morse.  New  York: 
Theodore  Morse  Music  Co. 

"You're  the  Haven  of  My  Heart."  Song.  Words  by 
Orr  O'Connor.  Music  by  Theodore  Morse.  New  York: 
Theodore  Music  Co. 

"You've  Got  Your  Mother's  Big  Blue  Eyes."  Song. 
Words  and  music  by  Irving  Berlin.  New  York:  Waterson, 
Berlin  and  Snyder. 

"Take  Me  Back."  Song.  Words  and  music  by  Irving 
Berlin.     New  York :     Waterson,  Berlin  &  Snyder. 

"Teddyemorse  Tango."  Instrumental.  Music  by 
Theodore  Morse.     New  York :  Theodore  Morse  Music  Co. 

"Until  You  Said  Good-bye."  Song.  Words  by  E.  A. 
Esrom.  Music  by  Theodore  Morse.  New  York:  Theo- 
dore Morse  Music  Co. 

"In  the  Land  of  Plankity  Plank."  Song.  Words  by 
I).  A.  Esrom.  Music  by  Theodore  Morse.  New  York: 
Theodore  Morse   Music  Co. 

"Down  in  Monkeyville. "  Words  by  Grant  Clarke  and 
Edgar  Leslie.  Music  by  Theodore  Morse.  New  York: 
Theodore  Morse  Music  Co. 

"Old  Doctor  Budd."  Words  by  Channing  Pollock 
and  Rcnnold  Wolf.  Music  by  Chas.  J.  Gebest.  Jerome 
H.  Remick  &  Company,  and  Cohan  &  Harris  Publishing 
Company,  New  York,  N.Y.,  U.S.A.,  11th  November,  1913. 

"My  Tango  Queen."  Words  by  Channing  Pollock  and 
Rennold  Wolf.  Music  by  Chas.  J.  Gebest.  Jerome  H. 
Remick  &  Company,  and  Cohan  &  Harris  Publbisbing  Com- 
pany, New  York,  N.Y.,  U.S.A.,  11th  November,  1913. 

"I  Want  to  Look  Like  Lillian  Russell."  Words  by 
Channing  Pollock  and  Rennold  Wolf.  Music  by  Chas.  J. 
Gebest.  Jerome  H.  Remick  &  Company,  and  Cohan  & 
Harris  Publishing  Company,  New  York,  N.Y.,  U.S.A.,  11th 
November,  1913. 

"That's  the  Way  A  Woman  Wants  a  Man  to  Love." 
Words  by  Channing  Pollock  and  Rennold  Wolf.  Music 
by  Chas.  J.  Gebest.  Jerome  H.  Remick  &  Company,  and 
Cohan  &  Harris  Publishing  Company,  New  York,  N.Y., 
U.S.A.,  11th  November,  1913.. 

"Now  the  Day  is  Over."  Vesper  Hymn.  By  John 
Adamson.  (Words  and  Music.)  Whaley,  Royce  &  Co., 
Limited,  Toronto,  Ont.,  6th  November,  1913. 

"Cutey  Boy."  Words  by  Harry  Williams  and  Joe 
Young.  Music  by  Abner  Greenberg.  Harry  Williams 
Music  Company,  Inc.,  New  York,  N.Y.,  U.S.A.,  11th 
November,  1913. 


POUND  IT  HOME ! 

Merely  having  good  goods  for  sale  at  right  prices  will 
not  build  up  a  business.  The  public  must  be  told  about 
them  and  told  constantly. 


BOOKSELLER     AND     STATIONER 


43 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


•R0B-RQ¥-PEN* 

HINKS  WELLS  &C° 

BIR  Ml  N  CHAM.  ^^ 


Registered 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


M 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


Spencerian 
Steel  Pens 

Pen  Works,  Birmingham,  England 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Established  i860.  Proprietors 

THE  SPENCERIAN  PEN  CO. 
NEW  YORK  CITY,  U.  S. 


The  Dalton  Royal  Auction  Bridge  Pad 

Best  Made 

New  Count  on   Every  Sheet  15  cts.   Retail 

Discount  to  Dealers  Only 

WYCIL  &  CO.      -     83  Nassau  St.,  New  York 


!~L 


ouisa  M.  Alcott's  Works 


Uniform  Edition 

with  Decorated  Cloth  Cover 
17  Volumes,    60c.  Per  Volume 

AND 

A  New  Illustrated  Edition 

Large  Crown  8vo,  Cloth  Gilt  Tops, 
New  Full  Page  Illustrations 


Per  Volume 


$1.00 


1.  Little  Women 

2.  Little  Men 

3.  Jo's  Boys 

4.  An  Old-Fashioned  Girl 

5.  Eight  Cousins 

6.  Rose  in  Bloom 

7.  Under  the  Lilacs 

8.  Jack  and  Jill 


TORONTO: 

The  Musson  Book  Company,  Limited 


PHYSICAL 
CULTURE 

The    Leading    Publication    of    its 
kind. 

Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not  want  to  be  without  it. 

PUBLISHED  BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  V  NEW  YORK 


Are  High  Class  in  Quality 


ALBERTYPE 

QAQTAJipnQ  The   Albertype    Co. 

r  UO  I   UHIIUO    250  Adams  St..  Brooklyn,  N.Y. 


M 

U 
S 
I 

c 


IS   A   MONEY   MAKER   AND   BUSINESS    GETTER    FOR    THE    BOOKSELLER    AND   STATIONER 

An  account  with  us  means  the  largest  and  most  representative  stock  in  Canada  to  buy  from. 

Everything  in  Sheet  Music  and  Music  Books 

MUSIC  PUBLISHERS  ESTIMATES  FURNISHED  ON  APPLICATION 

MUSGRAVE  BROS.  &  DAVIES 

114-115  Stair  Blda.  Music  Publishers,  Dealers  and  Importers  TORONTO,  ONT, 


PRICKS 

THE 
LOWSST 


SERVICE 
THE 
BEST 


M 

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44 


BOOKSELLER  AND  STATIONER 


"EXTENDING  TO  CANADA." 
London,  Dec.  11th.— Mr.  Wolff,  of  the  firm  of  Ilaus- 
mann  &  Wolff,  of  Bunhill  Row,  London,  England,  is  about 
to  sail  for  Canada  with  a  view  to  extending  the  trade  of 
his  house  to  the  Dominion.  He  has  been  for  some  twenty 
years  in  the  trade  and  is  already  well  known  to  many 
buyers  here.  Hausmann  &  Wolff  are  a  progressive  firm 
as  their  new  and  spacious  premises  indicate.  They  speci- 
alize in  small  artistic  lamp  shades  and  decorative  paper 
goods,  and  their  goods  were  formerly  made  in  France 
and  Germany,  but  now  all  their  lines  are  made  at  their 
own  manufactory  in  London,  and  doubtless  some  will  soon 
find  their  way  to  Canada." 
Add  Stationery  [Trade  Notes 

@ 

CHRISTMAS  PACKAGE  FROM  TUCK'S. 

Bookseller  and  Stationer  takes  pleasure  in  acknow- 
ledging a  bulky  Christinas  package  from  Raphael  Tuck  & 
Sons  Limited,  including  a  variety  of  that  noted  firm's  art 
productions  including  such  handsome  calendars  as 
"Midst  Winter  Snows,"  by  E.  M.  Douglas,  depicting  a 
Highland  shepherd  with  his  flock  of  sheep  and  faithful 
collie.  Another  prominent  item  is  "Father  Tuck's  An- 
nual" replete  as  usual  with  stories  to  delight  the  chil- 
dren, accompanied  by  many  illustrations  including  color 
work.  Father  Tuck's  painting  books,  sets  of  "Animals 
and  Their  Riders,"  "Nodding  Animals,"  Picture  Build- 
ing Blocks  and  specimens  of  the  firm's  artistic  parchment 
autograph  greeting  cards  made  up  a  most  acceptable  col- 
led ion. 


GREAT  BOOKS  FOR  BOYS. 

Here  is  a  pointer  worth  jotting  down  to  be  used  in  your 
advertising  next  December  in  appealing  for  Christmas 
trade  in  gifts  for  boys.  In  an  advertisement  of  R.  Uglow 
&  Co.,  in  the  Kingston  Whig,  they  featured  prominently 
under  the  heading  "Great  Books  lor  Boys,"  "All  About 
Airships,"  by  Ralph  Simmonds,  $1.50;  "All  About  En- 
gineering,"  by  Gordon  Knox,  $1.50;  "The  Air  King's 
Treasure";  a  great  story  of  adventure  in  the  air,  by 
Graham  White,  $0.90;  "All  About  Railways,"  by  F.  S. 
Hartnell,  $1.50;  "The  V.  C,  Its  Heroes  and  Their  Valor," 
by  D.  H.  Parry,  $1.50. 

There  are,  of  course,  hundreds  of  titles  suitable  to  fea- 
ture in  this  manner  and  for  next  year  there  will  be  many 
new  ones. 


TOO  OLD  TO  RIDE  IT. 

"I  am  selling  encyclopaedias,"  he  remarker  on  reach- 
ing his  intended  victim.  "I  have  the  finest  thing  in  that 
line  on  the  face  of  the  earth.  Don't  you  think  that  1 
might  interest  you  in  one?" 

"Don't  believe  ye  kin,  young  feller,"  slowly  respond- 
ed the  farmer,  resting  on  the  handle  of  his  hoe.  "Guess  I 
hain't  got  no  use  fer  one." 

"No  use  for  an  encyclopaedia?"  eloquently  respond- 
ed the  book  agent.  "Why,  my  dear  sir,  everybody  has 
use  for  one." 

"Yes,  they're  all  right  in  a  way,"  deliberately  admit- 
ted the  farmer,  "but,  ye  see,  young  feller,  I'm  af eared 
I'm  too  old  now  to  ride  the  derned  thing." 


F.  H.  Bailey,  of  the  Religious  Tract  Society,  London. 
left  for  Canada  on  January  1st,  and  will  make  his  annual 
trip  from  coast  to  coast  then  going  on  to  the  West  Indies. 

In  addition  to  the  line  of  the  Religious  Tract  Society, 
Mr.  Bailey  will  show  the  goods  of  the  The  Philco  Publish- 
ing Co.,  of  London,  and  Bagster  &  Co.,  the  Bible  pub- 
lishers. 


TALLY- CARDS 

PLACE-  CARDS 

5CORE-rADS-FOrV\LLGAMES 

GREETING-CARDS 

CONGr\ATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS-  CARDS 

CHRISTMAS-FOLDEKS 

CALENDAR- MOUNTS 

PARTY-  INVITATIONS 

INITIAL*  STATIONEPCf 

DANCE-PROCRAMS 


CHASWELLIOTTCO- 

NOBTH  PHILADELPHIA 


HIGGINS' 
TAURINE  MUCILAGE 


THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &  CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


BOOKSELLER      AND      STATIONER 


45 


It  Pays  to  Handle 

KEYSTONE 
PENCILS 


For  Drawing  and  General 
Commercial  use. 


Hexagon  Shaped 
Green  Polished 
Lettered  in  Gold 


Made  in  Ten  Degrees — 

HB.  F.  H.  2H.  3H.  4H.  6H. 

B.  2B.  3B. 

Attractively    packed    in    dozen 
boxes. 


They  pay  a  better    profit   than 
other  pencils  in  same  class. 


Samples    now    being   shown  by 

our    travellers,  or  sent  by    mail 

on  application. 


SMITH,  DAVIDSON 
&    WRIGHT,    Limited 

Wholesale  Stationers   and 
Paper  Dealers 

VANCOUVER,  B.C. 


THE  "WANT  AD." 

The  "want  ad."  has  grown  from  a 
little    used    force    In    business    life. 
Into  one  of  the  great  necessities   of 
the  present  day. 

Business  men  nowadays  turn  to 
the  "want  ad."  as  a  matter  of  course 
for  a  hundred  small  services. 

The  "want  ad."  gets  work  for 
workers  and  workers  for   work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It  brings 
together  buyer  and  seller,  and  en- 
ables them  to  do  business  though 
they  may  be  thousands  of  miles 
apart. 

The  "want  ad."  is  the  great  force 
In  the  smal  affairs  and  incidents  of 
dally  life. 


STANDARD 
Products 


uliUinliiiniiiniumi 


STaiM 

loos^leaf 

sy^Rem 


BINDINGT3EVICES 

TRADE  MARK 
REGISTERED 


The  only  permanent  thing  is  change.  It 
applies  to  man,  to  business,  to  industry,  just 
as  it  does  to  Nature. 

Time  and  conditions  are  changing  faster 
than  we  realized. 

We  must  keep  ahead  of  the  times.  We 
cannot  stand  still.  Either  we  are  going 
forward — or  we  are  falling  behind. 


Boorum  &  Pease 
Loose  Leaf  Book  Co. 

and 

Standard"  Loose 
Leaf  Devices 


44 


are  going  forward — surely — steadily,  and 
we  realize  that  the  keynote  to  the  greatest 
future  for  manufacturer  and  stationer  is 
co-operation — working  together. 

Our  successes  in  the  march  of  progress 
must  benefit  our  customers,  and  in  turn 
benefit  our  customer's  customers. 

Co-operation  combined  with  efficiency, 
means  better  service,  better  satisfaction  to 
your  customers,  less  waste  and  loss,  and 
bigger  profits  to  you. 

This  way  of  doing  business — and  it's  the 
only  way — benefits  one  and  all — manufac- 
turer, dealer  and  consumer,  all  our  inter- 
ests are  mutual. 

And  on  this  foundation  will  the  future 
of  the  Boorum  &  Pease  organization  be 
built. 


ii 


Standard" 


the  Boorum  &  Pease  publication  is  a 
monthly  guide  to  Progress  and  Profit.  Are 
you  getting  it?  If  not,  it  will  please  us  to 
put  your  name  on  our  mailing  list.  Tell 
us  to  do  so  at  once. 


Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  and  "S&T"  LOOSE  LEAF  DEVICES 

MAIN    OFFICE  FACTORIES 

109-H1  Leonard  St.  Brooklyn,    N.T. 

New  York  St.    Louis,   Mo. 

SALESROOMS: 
109-111   Leonard    St.,      Republic    Blag.,       220  Devonshire   St.,      4000    Laclede    Are. 
New  York  Chicago,   111.  Boston,   Mass.  St.  Louis,  Mo. 


4(5 


BOOKSELLER     AND     STATIONER 


GLUE 

(STRONG) 


MWM&Wfa 


MUCILAGE 

(MKIMUMi 


PASTE 

(MILI>) 


The  Dennison  Patent  Pin  Tube  put-up  is  ideal  for  home,  office  or  workroom.    Bright  tubes 
containing  the  best  adhesives  on  the  market  packed  in  attractive  display  cartons. 

Wiiiooii  oMan /ufoekmfia  (Bo: 

THE     TAG     MAKERS 

BOSTON  NEW   YORK  PHILADELPHIA  CHICAGO  ST.  LOUIS 

LONDON  BKRLIN  BUENOS  AIRES  MEXICO 


AWFABER 


DRAWING 

THE  FINESTAND  BEST  cow mc  PEHCILS  IN  EXISTENCE. 

COLOURED 

"£^ST£7r£"Drawing  Pencils  made  in  16  degrees  are  unex- 
celled forsmoothness,  uniform  graduation  and  durability. 

"fj35r£££"CQpyi.ng  Pencils. black  lead. hard.for  carbon  copies. 
"CASTECC*      »  «       ->•>     "soft.for  writing  purposes. 

"CASTE CC"     m         «       violet  lead,  soft  and  hard. 
T^STf/X'Tolychromos  Pencils  in  60  different  colorsjijht  proof 


BOOKSELLER     AND     STATIONER 


47 


'  fi/aisdeJJ 


V*Zd*&fc 


.. mi. 


\  v 


Are  you 

riding 

the  wave? 


Are  you  taking  full  advantage  of  the  most  popu- 
lar thing  in  lead-pencils? — BlaisdelTs. 

The  convenience,  the  economy,  the  neatness  of  the  Blaisdell  Paper 
Pencil  gives  it  the  call  among  enterprising  people  in  every  line  of 
business. 

Do  you  reap  the  full  benefit  ? 

Everybody  knows  the  Blaisdell  blue  pencil  "151".  Most  people 
know  of  the  other  Blaisdell  colored  pencils  with  extra-large  leads.  But 
many  do  not  know  that  the  regular  Blaisdell  black  lead-pencil  is  the 
ideal  pencil  for  general  use.  Many  do  not  realize  that  Blaisdell's  are 
made  in  every  style  for  every  use;  and  that  every  Blaisdell  is  the  high- 
est grade  pencil  that  can  be  made  for  its  particular  purpose. 

No  doubt  many  of  your  customers  would  be  agreeably  surprised 
to  know7  that  the  same  qualities  they  admire  in  some  special  type  of 
Blaisdell  are  embodied  in  a  complete  line  which  covers  all  their  pencil 
needs. 

Why  not  show  them  the  complete  Blaisdell  line  ? 

Make  a  good  display  of  them  in  your  window  or  your  store.  They  make 
an  interesting  attraction,  and  lead  the  way  to  much  additional  trade. 

Why  not  write  us  today  and  learn  the  latest 
facts  about  this  popular  specialty? 

Pencils  specially    imprinted   for  advertising  ^r        "us^  ni^K 

purposes.  IS  Jl^i^^  ttie  paper 

Blaisdell  Paper  Pencil  Co. 

Philadelphia 

No  whittling.  No  soiled]fingers. 

No  waiting. 


48 


BOOKSELLER     AND     STATIONER 


20,000,000 

Marbles  are   sold 

annually  in  the 

United  States  and 

Canada. 

Do  you  sell  your 
share  ? 


A  WINDOW  DISPLAY  OF  CHRISTENSEN  MARBLES  WILL  SELL  THEM  QUICKLY 

1'IIK  blight  lines,  beautiful  designs  and  general  attractiveness  will  prove  an  IRRESISTIBLE  TEMPTA- 
TION TO  CHILDREN.  The  CHRISTENSEN  toy  marbles  are  accurately  made  and  have  an  exceptionally 
fine  finish.  They  are  supplied  in  many  shades  and  colorings,  including  NATIONAL,  ONYX,  AMERICAN, 
"CORNELIAN,  PERSIAN,  TURQUOISE,  ORIENTAL.JADE  and  ROYAL  BLUE.  To  show  them  is  to  sell 
them — a    highly    profitable   line. 

WE  also  make  BALLOT  BALLS,  CRYSTAL  GLASS  CASTOR  BALLS,  GLASS  BALLS  FOR  PUMP  VALVES, 
LITHOGRAPHIC    USES,    etc.      It    will    pay    you    well  to  get  into  touch  with  us. 

Write    for    illustrated    catalogue    and    price   list.     A    >ostal    will   bring;   it. 


M.  F.  CHRISTENSEN  &  SON  CO. 


453-9E. 


EXCHANGE  STREET,  AKRON,  OHIO 


THE   M. J. 0' MAI-LEY   CO. 


MANurAWUHEnsur 


STENCIL  I3HAHUS,  OIL  I30ARI3S 
HIGH  GRADE   STUCK 
WHITE  rOR    SAMPLES 


spniNtiriELi) 


MASSACHUSETTS 


MAXIM 


Antiseptic  Telephone  Glass  Mouth 
Piece,  used  the  World  over. 


Manufactured 
by 

Frank  A.  Weeks 
Mfg.  Co. 


93  John  Street, 


New  York 

Sold  by  all  Canadian  Jobbers 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


Mold    the   line 


(Registered.) 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
i'en.  You  will  not  hold  it 
lone  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  salcc. 


ii 


PLAYTHINGS 


j> 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St, 
LONDON,  E.C. 


Supplied  by  fZl 

the      leading 

■wholesale  houses 

Toronto   and 

Montreal. 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free   if   requested. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


BOOKSELLER     AND     STATIONER 


49 


44 


WORLD"  BLOTTING 


\4i 


X 


SOLD  ALL  OVER  THE  EARTH 

The  standard  of  quality  everywhere.  Highly 
absorptive,  excellent  in  durability  and  perfect  in 
colors.  We  manufacture  exclusively  absorptive 
papers  for  all  purposes.  Our  most  popular  qualities 
are 


"WORLD," 


"HOLLYWOOD, 

Regular  Blottings 


Jt 


"RELIANCE" 


"DIRECTOIRE"  and  "VIENNA  MOIRE" 

Fancy  Desk  Blottings 

For  high  class  printing,  "Albemarle  Half-Tone" 
and  "Albemarle  Enameled"  are  unequalled.  Samples 
furnished  on  application. 

Our  papers   are    sold  by  all  the  lead- 
ing dealers  in  Canada  and  the  States. 

THE  ALBEMARLE  PAPER  MFG.  CO. 

BLOTTINGS     ONLY 

Richmond,  Va.,  U.S.A. 

THE  BROWN  BROS.  LIMITED,  Agents,  TORONTO,  CAN. 


,50 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


Ihe  Topaz  Pencil 

As  good   as   any   at   any   price 
Better  than  any  at  the  same  price. 

HBi    H»    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 
Write  for  Hamples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Statlonars,  TORONTO. 


A.00OUNTANT8    AND    AUDITORS. 

JENKINS  &  HARDY 
Assignees,  Chartered  Aocountants,  Estate  and 

Fire  Insurance  Agents. 

15i  Toronto  St.  52  Oan.  Life  Bldg 

Toronto  Montreal 


iPAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair. 
Chicago,  1898,  and  Province  of  Quebec  Rxposi- 
tion,  Montreal.  1897 


YOUR  AD.  HERE 

WOULD  BE 

READ    BY 

;    OVER  80% 

OF    CANADA'S 

BOOKSELLERS 

<&  STATIONERS 


ABt   SUPPLIES. 

A.    Ramsay    &   Son    Co.,    Montreal. 
Artists'  Supply  Co.,  77  York  St,  Toronto. 
The    Hughes    Owens    Co.,    Montreal,    Toronto, 
Winnipeg. 

BLOTTING    PAPERS. 
The   Albemarle   Paper   Co..    Richmond,    Va. 
John    Dickinson   &   Co.,   Montreal. 

CAMERA  AND  PHOTO  SUPPLIES. 
United  Photo  Stores,  Toronto. 

BLANK  BOOKS. 

Boorum   &   Pease   Co.,   Brooklyn,    N.Y. 

Brown   Bros.,   Ltd.,  Toronto. 

Warwick  Bros  &   Rutter.  Toronto. 

The   Copp,   Clark    Co.,   Toronto. 

W.  J.  Gage  &  Co.,  Toronto. 

National  Blank  Book  Co.,   Holyoke,   Mass. 

Buntln.   Gillies   &  Co.,   Hamilton. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Alfred  Guggenheim,  529  Broadway,   N.T. 

Lonsdale   &    Bartholomew,    Montreal. 

Menzles    &    Co.,    Toronto. 

Raphael     Tuck    &    Sons.    Montreal. 

The   Sutfliffe  Co..   Toronto. 

Valentine  ft   Sons.    Toronto   and   Montreal. 

Harper,    Woodhead    &    Co..   34   Provost    Street. 

City   Road,   London.   E.C. 
The  Drysdale  Co.,   Chicago. 
Philip  C.  Hunt.  London,  E.C.   (Menzles  &  Co., 

Toronto,    Canadian    Agents). 
The  Albertype  Co.,  Brooklyn,   N.T. 

CASH    REGISTERS. 
The   National    Cash    Register   Co.,   Toronto. 

CODE    BOOKS. 
The  American   Code  Co.,   83   Nassau   St,   New 

York.  CRAYONS. 

Blnney   ft.   Smith,    New   York. 
ENVELOPES. 
Warwick    Bros.    ft    Rutter,    Toronto. 
Copp.   Clark  Co..   Toronto. 
W.  T.  Gage  &  Co.,  Toronto. 
Buntln,    Gillies    ft    Co..    Hamilton. 
Brown    Bros..    Limited.   Toronto. 
FANCY    PAPERS,      TISSUES      AND      BOXES. 

Dennlson  Mfg.  Co.,  Boston. 
Menzles  ft.  Co.,  Toronto. 

FOUNTAIN    PENS. 
Sanford    ft    Bennett    Co.,    61-63    Maiden    Lane. 

New  York. 
J.    Morton.    New    York,    Menzles    ft    Co.,    Can., 

Representatives. 
Paul  E.  Wirt  Co..  Brown  Bros..  Ltd..  Toronto. 

Canadian    Agents. 
Arthur   A.    Waterman    Co..    Ltd. 
W.  H.  Smith  ft  Son.  186  Strand,  London,  E.C. 

INKS.    MUCILAGE    AND    GUMS. 
Aug.  Leonhardl,  Dresden,  Germany. 
Chas.   M.   Hlgglns  &   Co..  Brooklyn.    N.Y. 
The   Carter's   Ink   Co.,   Montreal. 
Thaddeus     Davids    Co..     New     York.      Brown 

Bros..   Ltd..   Toronto.  Canadian    Agents. 
Stephens'   Inks.   Montreal. 
R.   S.    Stafford    Co..    Toronto. 
D.  W.  Besnmei  ft.  Co.,  New  York. 
Sanford  Mfg.  Co.,  Chicago. 

INDELIBLE    INK. 
Payson's   Indelible   Ink. 
barter's   Tnk   Co..  Montreal. 
S.    S.  Stafford  Co..    Toronto. 
H.   C.   Stephens.   London.   Eng. 
TNKSTAND8. 
The  Sengbnsch  Co.,  Milwaukee. 

LEAD    AND    COPYING    PENCILS. 
Tohann    Fnber  Co.,  Nnremburg.   Germany. 
"Blalsdell"    Pnner    Pencil.    New    York. 
A.  W.  Faber  Co.,  Stein.  Germany. 
American   Pencil  Co..  New  York. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  *  Rutter.  Toronto. 

Brown    Bros.    Ltd..    Toronto. 

The  Copp.  Clark    Co..  Toronto. 

LOOSE       LEAF       BOOKS.       BINDERS       AND 
HOLDERS. 

Smith.    Davidson    ft    Wright.    Ltd..    Vnnconver. 

National   Blank  Book   Co..   Holyoke.   Mass. 

Warwick  Bros.   ft   Rntter.   Toronto. 

W.   T.   Gape  ft   Co..    Toronto. 

Rnntln.  Gillies  ft  Co.,  Hamilton. 

The   Copp.    Clark    Co..    Toronto. 

The   Brown    Bros..    Ltd..   Toronto. 

Boorum  ft  Pease  Co..  BrnnMvn. 

Samuel    C.    Tatnm    Co..    Cincinnati. 

British   Loose  Leaf  Manufacturers.  Ltd..   Lon- 
don,   England. 

MAP  PUBLISHERS. 

Rand.  McNallv  ft  Co..  Chicago. 

Copp  Clark  Co..  Toronto. 

NEWS   COMPANIES. 

Imperial  News  Co.,  Montreal.  Toronto.  Winni- 
peg. 

Toronto    News   Co. 

Montreal   News  Co. 

Winnipeg  News  Co. 

PAPER   FASTENERS. 

The  O.   K.   Mfg.   Co..   Syracnse.   N.Y. 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged  and  revised  to  date 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS    BANK    IN- 
TEREST TABLES. 
at  2y2,  3   or  3V2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR   OF   EXCHANGE 
(Canadian) 

Mounted  on  card   Price,  35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 


A  eomcltle  ealalogu*  of  all  the  atom  publtemttaru  fnl 
frte  ii/joo  application. 

Morton, Phillips  &  Go. 

PUBLISHERS 

1 1  5  and  1 1  7  Notra  Dame  St.  Waal.  MONTREAL 


N.B.  -Tha  BROWN  BROS..  Ltd.,  Toronto,  carry 
a  fall  lina  of  our  publication*. 


When  Writing  Advertisers 

KindlyJMention  This 

Paper 


BOuKbE^LER.     AND     STATIONER 


51 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

write  us  for  prices  on 

Paints*  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,  ■"tJSJEr 

77  York  St.,  Toronto.  Can. 


RARE  BOOKS 

We  can  supply  the  rare  books  and  prints 
you  want.  Let  us  send  you  ISO  classified 
catalogs.  Canadian  and  American  items 
a  specialty. 

Over  a  million  books  and  prints  in  stock. 
Enquiries  solicited. 

THE  LUDWIG    ROSENTHAL    ANTI- 
QUARIAN  BOOK-STORE 
Hildeeardstr.  14  &.  Lenbachplatz  6. 
Munich.  Germany 
Founded  1859       Cables:  Ludros.  Munich 


When 

Writing 

Advertisers 

Kindly 

Mention 

This 

Paper 


1000  Put  up  to  suit,  solid 

IIP  TO  HATF  or  in  greatest  possible 

DrtCT  assortment  of   all 

POST    CARDS  varieties,  Love  Sets, 

On  aa  Landscapes,  Comics, 

VL.VV  Flowers,    Birthdays, 

Greetings,    Season  Cards,    etc.     Order    a 
box  for  trial.  Your  re-orders  will  follow. 

ALFRED  GUGGENHEIM  &  CO. 

529  Broadway  NEW  YORK,  N.Y. 


B.C. 


Vic- 


PENNANTS. 

Niagara  Pennant   Co.,   Niagara  Falls,  Ont. 

Pugh  Specialty   Co..   Toronto. 

PAPKTEK1ES    AND    WKITING    PAPERS. 

Warwick  Bros.  &  Kutter,  King  St.  and  Spa- 
dina  Ave.,  Manufacturing  Stationers 
Toronto. 

The   Brown    Bros.,    Ltd..    Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The   Copp,    Clark   Co.,    Toronto. 

Buntin,   Gillies   &   Co..  Hamilton. 

Eaton,    Crane    &    Pike.    Pittsfleld,    Mass. 
PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst. 
Scott  St.,   Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd.,   Montreal. 

U.S.    Playing   Card    Co..    Cincinnati.    O. 

PUNCHING   MACHINERY— HAND   AND 
FOOT    POWER. 

Samuel   C.   Tatum   Co.,   Cincinnati,   O. 

British  Loose  Leaf  Manufacturers,  Ltd.,  Lon- 
don,   England. 

SCHOOL   SCRIBBLERS. 

Warwick  Bros.  &    Butter,   Toronto. 

Gage  &   Co.,  Toronto. 

Buntin,    Gillies    &    Co..    Hamilton. 

The  Copp,   Clark  Co.,   Toronto. 

Smith,    Davidson    &    Wright,    Vancouver, 
SHEET    MUSIC 

Anglo-Canadian     Music    Pub.    Assn.,    144 
toria   St.,   Toronto. 

Musgrave  Bros.  &  Davles,  114-115  Stair  Bldg., 
Toronto. 

Joseph    Williams,    London,    S.W. 

STATIONERS'    SUNDRIES. 

Brown  Bros.,  Ltd..  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  *  Co..  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  •*  Co..  Wholesale  Stationers. 
Toronto. 

Warwick  Bros.  &  Butter,  Wholesale  Station- 
ers, Toronto. 

Buntin,   Gillies  &    Co..   Hamilton. 

Hughes,  Owens  Co.,  Winnipeg. 

STEEL    WRITING    PENS. 

lohn  Heath,  8  St.  Bride  St.,  B.C.,  London, 
Eng. 

Hinks,   Wells   &   Co..   Birmingham,   Eng. 

Speneerlan    Pen    Co.,   New   Tork. 

Perry    &    Co.,   Birmingham,    Eng. 
j   Esterbrook    Pen   Co.,   Brown   Bros.,  Ltd.,   Tor- 
onto, Canadian  Representatives. 

W.  H.  Smith,  London,  Eng. 

STENCIL    BOARDS. 

The   M.  J.   O'Malley   Co.,   Springfield,   Mass. 

TALLY   CARDS,   DANCE   PROGRAMMES, 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia, 
Pa. 

The  Drysdale  Co.,  Chicago. 

Warwick  Bros.  &  Rutter,  Toronto. 

TYPEWRITER    RIBBONS     AND      CARBONS. 

Peerless  Carbon   Co.,  Toronto. 
Mittag  &   Volger,   Park   Ridge,    N.J. 
The  Drysdale  Co.,  Chicago. 
The  A.  S.  Hustwitt  Co.,  Toronto. 
TOY    MARBLES. 

The  M.  F.  Christensen  &  Son  Co.,  Akron, 
Ohio. 

WALL    PAPERS. 
Staunton's,   Ltd..   Toronto. 

WIRE    BASKETS. 
Andrews  Wire  Works  Co.,   Watford,   Ont. 

BOOK   PUBLISHERS. 

(Canadian). 
Bell  &  Cockburn,   Toronto. 
William   Brlggs.    Toronto. 
Lassen  &  Co.,  Toronto. 
The  Carswell   Co.,  Toronto. 
The  Copp,   Clark   Co.,  Toronto 
Henry   Frowde,   Toronto. 
Thomas   Langton,   Toronto. 
Macmlllan   Co.,   of  Canada,  Toronto. 
McClelland   &    Goodchlld.   Toronto. 
McLeod   fc   Allen,   Toronto. 
Musson  Book  Co.,  Toronto. 

(United    States). 
Forbes  &  Co.,   Chicago. 
G.   &   C.  Merriam   Co.,   Springfield,    Mass. 
Hurst  &  Co.,    New  York. 
Laird   &   Lee,    Chicago,   Til. 
MeBride,   Nash  &   Co.,   New  York. 
Page   &   Co.,    Boston. 
Rand,   McNally  &   Co.,   Chicago. 
Wycll  &  Co.,  83   Nassau   St..   New   York.   N.Y. 
STANDARD    COMMERCIAL   PUBLICATIONS. 
Morton,   Phillips  &   Co.,   Montreal. 


Tf\  Vf   O    of  the  following  type  are 
\J      X     O   manufactured  by 

BING  BROS..  Nurenburg. 
See  them  at  381  Fourth 
Ave.,  New  York  City. 

Railroads,   Mechanical   and 
Electrical  Signals,  etc. 

Constructing  Sets,  Steam  Tradt  T&f  mark 
Engines,  and  attachments;  Ocean  Liners 
iiiul      War      Boats;      Automobiles,      Steam 

Hollers. 

Moving  Picture  Machines,  Post  Card  Pro- 
jectors. 

Toy    Ranges   that   really   cook. 
Enamel  Tea  and  Kitchen  Sets,  unbreakable. 


CRAYONS  FOR  EVERY  USE 


gN&fiPj' 


CRAYONS 

f0^OUCATIQNAL  C0L0^°RK 


For  Sale  by  all  Canadian  Jobbera 

BINNEY  &  SMITH  CO., 

81-83  Fulton  St..  New  York 


YOUR  AD.  HERE 
WOULD  BE  READ 
BY  OVER  80%  OF 
CANADA'S  BOOK- 
SELLERS  AND 
STATIONERS. 

HOTEL    DIRECTORY. 


THE 

GRAND 

UNION 

The  most  popular  hotel  in 
OTTAWA,    ONT. 

JAMES  K 

PAISLEY, 

Proprietor 

HALIFAX   HOTEL 

HALIFAX,   N.S. 


52 


BOOKSELLER     AND     STATIONER 


Wm.  Sinclair  &  Sons 


(STATIONERS) 


Limited 


Makers  of  all 
kinds  of  cheap 

BLANK 
BOOKS 


Head  Office  and  Factory  : 

Albert  Works,  Otley,  Eng. 

LONDON,  ENGLAND: 
Champion   House,    15   Aldersgate  St.,   E.C. 


LEONHARDI'S  INKS 

are  the  best ! 


Writing  Inks 
Copying  Inks 
Coloured  Inks 
Liquid  Gum 
Stamping  Inks 
Stamping  Pads] 

Typewriter  Ribbons 

for  every  system, 
in  all  colours, copy- 
ing and  record. 

Carbon  Paper 

AUG.    LEONHARDI 
Dresden,  Germany 


Largest    and    oldest    Ink    Factory    in    Germany. 
.Manufacturer  and  inventor  ofthe  world. known 

Alizarin  Writing  and  Copying  Ink. 


IftO    MARCIA. 


1B9GOLDEN    SUNSET. 


83-THE    FORAGER. 


Season  1913-1914. 


Congress 


Playing  Cards 


Gold   Edges. 


Air-Cushion   Finish. 


For  Social   Play. 


TWELVE    NEW    designs    from    original    subjects masterpieces    of    the    brush    ana 

printers'   art gathered  from  various   parts  of  the  world. 

CONGRESS   CARDS   create   a   good   impression   in   the   minds   of   your   customers 

just  as  they  add  tone  and  distinction  to  a  card  party. 

TRANSPARENT-LID   2-PACK    BOX,   enables  you   to  display  without  soiling    cases. 

CONGRESS    FOLDERS,   showing  actual  cards,   all  designs,    including  the  TWELVE 
NEW,   sent  to  dealers  upon    request. 

Use  BICYCLE  cards  for  GENERAL    PLAY. 

The    United    States    Playing    Card    Company,  Cincinnati,   U.  S.  A. 


158-EVENING    SHADOWS.  Ih4    STORM    CLOUDS. 


1f,'i    WANDA'S    WOOING 


181-CURIOSITY. 


167    VENETIAN    LAGOON. 


BOOKSELLER     AND     STATIONER 


53 


FOR     THE   CHRISTMAS    TRADE! 

- 

tinmzim 

HOMERIAN 

• 

*   NRHvBl   1 

DECKLE   EDGE  STATIONERY 

■  {-{omlrian'1 

|  *:•  J^ 

— a  distinctive,  high  grade, 
note    paper  for  smart  cor- 
respondence—  stocked    in 
Regents,  Kings,  Note  and 
Envelopes. 

JOHN  DICKINSON  &  CO.,  Ltd. 

PAPERMAKERS                           MONTREAL 

The  Drysdale  Company,  Inc. 

CHICAGO  and  NEW  YORK 


Valentines — a  choice  selection  of 
exclusive  ideas  and  designs,  in 
photogravure    and    hand    colored. 

Post  Cards — 25  subjects,  artistic, 
sentimental,     and     refined    comic. 

Mounts  at  10  and  25  cents. 

Folders,  in  red  envelopes,  to  retail 
at  10  and  25  cents. 

Cards,  in  red  envelopes,  to  retail 
at  10  cents. 

Ideal  Heads  and  Mottoes,  in  red 
folders,   to  retail  at  35  cents. 

A  dainty  assortment,  in  the 
Drysdale  quality. 

The  Drysdale  Productions  can  be 
obtained  from 


®be  ftutcliffe  Co. 

TORONTO 


Chicago  Office  : 
209   So.   State   Street 


New  York   Office 
454  4th  Ave. 


Condensed  Advertisements 

AUTOGRAPH  LETTERS  OE  CELEBRITIES  BOUGHT  AND 
sold.  Send  for  price  lists.  Walter  R.  Benjamin.  225  Fifth  Ave., 
New  York.     Pub.,  -'The  Collector,"  $1  a  year.     Established  1887. 

WANTED— TRAVELLER.  ONE  WHO  CALLS  ON  STATIONERS, 
booksellers,  etc.  Splendid  line  on  commission.  Apply  to  Paul 
Saks,  460  Old  Birks  Building,   Montreal. 

WANTED— AN    UP-TO-DATE    RETAIL    BOOK    AND    STATION 
ery    business    in    good    live    town.      State    particulars    first    letter. 
Box   309,    Bookseller   and    Stationer. 

WANTED— AN  UP-TO-DATE  RETAIL  BOOK  AND  STATION- 
ery  business  in  good  live  town.  State  particulars  first  letter. 
Box  315,  Bookseller  and   Stationer. 

EXPERIENCED  SALESMAN  WITH  ESTABLISHED  CONNEC- 
tion  amongst  stationery  trade  in  the  Maritime  Provinces,  also 
one  for  Quebec  and  Ontario  with  same  qualifications.  State  age, 
experience  and   references.     Menzies   &   Company,   Ltd.,   Toronto. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUPPLIED,  NO  MATTER 
on  what  subject.  Write  us.  We  can  get  you  any  book  ever 
published.  Please  state  wants.  When  in  England  "call  and  see 
our  50,000  rare  books.  Baker's  Great  Bookshop,  14-16  John  Bright 
Street,   Birmingham,   England 

AUTOGRAPH  LETTERS  OF  CELEBRITIES  BOUGHT  AND 
sold.  Send  for  price  lists.  Walter  R.  Benjamin.  225  Fifth  Ave, 
New   York.     Pub.,   "The   Collector,"   $1   a   year.     Established   1887. 


"MADE  IN  CANADA" 

CARTER'S 
WRITING  FLUID 


The  quality  never 
varies,  it  is  always 
a  bit  better  than 
the  best  of  the  rest 


The 

Carter's  Ink  Co. 

356  St.  Antoine  Street 
MONTREAL 


DOOD  &  LIVINGSTON,  FOURTH  AVE.  AND  30TH  ST..  N.Y. 
City.  Dealers  in  rare  books,  autograph  letters,  manuscripts.  Cor- 
respondence invited.  (tf) 

CROWLEY,  THE  MAGAZINE  MAN,  INC.,  3291  3rd  Ave.,  N.  Y. 
City.     Wholesale  only.     Price  book  on  request. 


SPECIAL  NOTICE 

Traveller,  having  finest  connection  among  Stationers,  Drug- 
gists and  Departmental  Stores  in  the  Maritime  Provinces, 
and  has  found  his  greatest  success  among  the  largest  buy- 
ers, is  open  to  consider  change  to  some  house  of  repute, 
or  would  take  up  some  well  known  side  line.  Jobbers  not 
considered.     Address  A.  M.,  702  E.  T.  Bank  Bldg..  Montreal. 


GUARANTEED 

UNTARNISHABLE    GILT    FRAMES 

Every  Shopkeeper  and  Store  should  stock  these — recognized 
as  the  finest  selling  Photo  Frames  ever  offered  to  the  trade 
Catalog    of     New     Designs     Now     Ready,     Apply 

E.  Whitehou8e  &  Son  work!   Worcester,  Eng. 


54 


BOO  K  S  KLLEft     AND     STATIONER 


will  find  it  to  their  advantage  to  write 
us  at  once  for  Trade  Discounts  and 
Terms.  Illustrated  circulars  fully  des- 
cribing our  whole  line  and  especially  pre- 
l»aml  for  the  Canadian  market  will  be 
furnished  gratis. 


The  SENGBUSCH 

SELF-CLOSING  INKSTAND 

Has  stood  many  critical  and  severe  tests  and  has  been 
adopted  by  thousands  of  large  Corporations,  Banks  and 
Business  houses  in  general. 

Over  10,000  in  use  by  the  UNITED  STATES  GOVERNMENT. 


SAVES 

|r3«     75%   on  YOUR  ink 

50%  on  YOUR  pens     . 


No.  1  No.  2 

The  only  inkstand  in  the  world  that  CLOSES  ABSOLUTELY 
AIR-TIGHT  AFTER  EVERY  DIP  —  NO  EVAPORATION  — 
DUST-PROOF. 

FRESH  INK  AT  ALL  TIMES,  whether  ink  is  in  well  two 
mouths  or  two  years. 

SELF-ADJUSTING— UNIFORM  DIP— your  pen  is  sup- 
plied with  just  enough  ink — no  OVERLOADED  PENS,  causing 
ink  spots  and  untidiness. 


Display  Cards  and  Imprinted  Circulars  FREE. 

SENGBUSCH  SELF-CLOSING  INKSTAND  COMPANY 

MILWAUKEE,  WIS. 


"Sports"  Playing  Cards 


Leaders   in 
a  second 
grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESKiN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to    Imported   Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    I  he    Union    Card    and    Paper   Company,  Montreal 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 

9-11-13  Davenport  Road  -  Toronto 


BOOKSELLER     AND     STATIONER 


55 


We  are  headquarters 
for  all  the  English 
Xmas  Periodicals 
and  Magazines. 

A  representative  line  of  the 
leading  fiction  always  on  hand. 
Place  your  order  with  us  now 
for  your  Christmas  require- 
ments.     List    on    application. 

THE 

WINNIPEG  NEWS 
COMPANY,  Limited 

GREGG  BUILDING 
56  Albert  Street,  Winnipeg,  Man. 


Better  Than  Usual  Quality 

they  blend 

Retail  at  5  cents  a  package.    Jobbers  have  them 


FORSTENGIL1NG, 
»  »  DRAWING  *  » 
AND  DESIGNING 


Manufactured  by 

The  American  Crayon  Co. 

Sandusky,  Ohio  amdWaltham.Mass. 

MADE  IM  U.S.A. 


Send  40  cents  to  A.  J.  McCrae, 
23  Scott  St.,  Toronto,  and  1  dozen 
packages  will  be  sent  postpaid. 


Mr.  Stationer 


Your  Stock  is  not  complete  without  the 

U.S. 

Jumbo        *i 
Atlas 

Climax 

Four  best  selling  Pencil  Sharpeners 
HUGHES— OWENS    COMPANY    LIMITED 


MONTREAL 


312  Ross  Avenue,  Winnipeg 
TORONTO 


VANCOUVER 


36 


B  O OK  SELLER     AND     STATIONER 


m 


2^ 


m 


Travellers  are  now  out    with    Xmas  and 
New  Year  lines. 

Biggest  and  best  lines  we  ever  had  to  show. 

Special  prices  for  Import  orders. 

Look  through  the  line  when  traveller  calls. 

Valentine,  Easter  and  St.  Patrick  lines  are 
complete. 

Catalogue  of  these  for  the  asking. 

Pennants  and  Cushions 

Place  orders  early  for  Spring  and  Summer 
delivery.     Catalogue  on  request. 

PUGH  SPECIALTY 
COMPANY,  LIMITED 

38  to  42  Clifford  St.      -:-      Toronto,  Can. 


^ 


LOOSE 

LEAF 

METALS 

or 
Complete    Books 

TRADE  ONLY 

Send  for  Prices. 
They  are    right. 

BRITISH  LOOSE  LEAF 
MFRS.,  LIMITED 

25  Finsbury  Street 
LONDON.  ENG. 


A  Belief  Founded 
Upon  Fact 


4*0  EKING  IS  BELIEVING."  This 
j^is  truism,  which  has  come  to  us 
from  times  past.  It  is  the  same 
spirit  which  makes  one  little  chap  de- 
mand '"sight"  of  what  the  other  little 
chap  has  in  his  hand  before  he  "swaps" 
and  it  is  the  rule  of  this  Company. 

We  do  not  ask  you  to  believe  a  single 
statement  that  we  make  as  to  quality 
.ind  superiority  of  our  goods.  We  ward 
you  to  actually  sec  them,  examine  them 
verv  carefully  and  then  USE  them.  It 
is  the  CONTINUED  USE  of  every 
article  in  our  line  which  makes  the 
satisfied  FULTON  customers. 

15elow  are  enumerated  the 


FULTON 
SPECIALTIES 


U 


O 

N 


Rubber  Type  and  Business  Outfits. 
Sign  and  Chart  Market's. 
Band  Daters  and  Nnmberers. 
Self-Inking  Stamp  Pads. 
Non-Blurring  Wood   Stamp  Pads. 

(Pat'd.) 
"ELITE"    (Wood    Base)    Stamp 

Pads. 
Quick  Drying  Stamp  Pads. 
Rubber     Stamp,      Sign      Markers, 

Quick  Drying,   Waterproof   and 
"Fill-in"  Show  Card  Gloss  Inks. 
Juvenile     Printing     Outfits,     Toy 

Stamp  Sets. 


COMPARE  ANY  OF  THEM  WITH 
THOSE  YOU  THOUGHT  WERE  BEST. 


The  New  Catalogs  are  ready, 
need  them. 


YOU 


FULTON  RUBBER  TYPE 
COMPANY 

ELIZABETH,   NEW   JERSEY,  U.S.A. 


BOOKSELLER     AND      STATIONER 


A<iJ  J  fro "/* '"<* 'Sf'S 
//t  ///r  //t///'ffJ/'rr///Jf  y 


o  trrr 


JHl.1  ■  = 


QUALIFICATIONS  OF  MEMBERSHIP 

HONOR: 
QUALITY: 


A    recognized    reputation    for    fair    and 
honorable  business  dealings. 

An  honest    product  of  quality,   truthfully 
represented. 


QHTl?  KNCtHTH  '     ^    responsible    and     substantial    financial 

standing. 


SERVICE: 


A  recognized  reputation   for    conducting 
business  in   prompt  and  efficient  manner. 


Upon  this  foundation  is  based  the  Insignia  of  the  Association, 
marking  highest  business  standing  in  name,  product  and  policy. 


B OOKSELLER     AND      ST  A  T I 0 N  E R 


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can  properly  compare  our  fine 
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emphasizes  the  finesse  of  our 
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BooksellenStationer 

and  v 

OFFICE  EQUIPMENT  JOURNAL 

The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

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VOL.  XXX. 


PUBLICATION     OFFICE:     TORONTO,     FEBRUARY,     1914 


No.  2 


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Autopen  Ready  to  Write 


Autopen  Ready  to  Fill 

A  SELLING  HELP 

First  of  all  to  make  your  fountain  pen  business  a 
success,  you  must  inspire  confidence.  You  must  show 
a  pen  that  you  can  personally  and  unconditionally  guar- 
antee. You  can't  sell  one  make  of  pen  and  use  a  dif- 
ferent kind. 

Everyone  in  your  store  will  want 

SANFORD  &  BENNETT 
Fountain  Pens 

and  will  use  them  whenever  possible.  There  is  no  more  con- 
vincing- way  to  advertise  a  good  fountain  pen  than  to  show  it 
in  actual  use. 

When  you  take  a  Sanford  and  Bennett  Fountain  Pen 
from  your  pocket  and  the  customer  sees  that  it  is  clean  when 
the  cap  comes  off — that  it  writes  instantly,  easily,  smoothly, 
plainly — it  is  a  more  convincing-  argument  than  all  you  can  say 
about  the  empty  pens  in  your  case. 

No  better  pens  are  made.  They  are  made  by  experts,  of 
the  best  materials.  Every  part  made  in  one  factory  under  the 
personal  supervision  of  Mr.  Sanford,  the  inventor. 

Write  for  prices  and  discounts. 

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MAKE  1914  BIGGER  THAN  1913  WAS 


PROFIT 

By    your    recent    experience    in    selling 
PAPETERIES  during  the  past  holidays  while  it  is  still 

fresh  in  your  memory.  You  know  the 
demands  of  your  trade,  and  therefore  are 
in  a  better  position  to  place  your  order 
now.  This  year's  line  of  DeLuxe  Pape- 
teries  is  better  than  ever,  including  many 
new  features  and  acceptable  styles. 

CANADIAN  ART  CALENDARS 

The  public  has  shown  a  remarkable  appre- 
ciation of  Canadian  skill  and  workman- 
ship, and  has  encouraged  us  to  devote 
more  time  and  energy  to  eclipse  all 
previous  efforts,  which  assures  us  of  still 
greater  success. 

GREETING  CARDS 

Steel-engraved,  hand-painted.  A  large 
and  entirely  new  range  of  this  popular 
series  fully  represented  in  this  year's 
samples.     Investigate  before  buying. 


WARWICK  BROS.  &  RUTTER, 

LIMITED 

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Memories  of  Sixty  Years  in  Canada         -  -     Sir  Charles-  Tapper     4.00  Net. 
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The  Amateur  Mechanic,  Vol.  I.  -                  -     2.50  Net. 

Railway  Wonders  of  The  World,  Vol.  II.  3.00  Net. 

Wonders  of  Land  and  Sea,  Vol  I.  3.00  Net. 

Dynamos  (Work  Handbook)  -         -                         .30  Net. 


Expectant  Motherhood 

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The  Art  of  Sir  Alfred  East 
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each  1.50  Net. 

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The  Boy  Scout  has  come  to  stay,  and  he  has  apparently  come  to  do,  for  in 
this  book  is  to  be  found  the  record  of  a  multitude  of  Scouts  who,  true  to  their 
motto,  have  been  prepared.  Each  story  is  true,  and  has  been  written  from  the 
official  records,  and  Canada,  Australasia,  England,  India,  Africa — all  have 
contributed  their  quota  of  heroes  to  a  book  which  is  the  first  of  its  kind. 


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Wellington  Street  West,  to  LARGER  and 
MORE  CONVENIENT  PREMISES,  Corner 

SIMCOE,  PEARL  AND  ADELAIDE  STS.,  TORONTO 

where  we  will  continue  our  business  in  all  its 
branches  as  formerly  for  so  many  years  past. 

OUR  SPECIALTIES  ARE: 

ACCOUNT  and  MEMORANDUM  BOOKS 

LOOSE  LEAF  LEOGERS,  BINDERS  and  SHEETS 

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STATIONERY  and  OFFICE  SUPPLIES 

WRITING  and  BOOK  PAPERS— Every  Description  and  Size 

PRINTERS'  and  BOOKBINDERS'  SUPPLIES 

OFFICE  and  POCKET  DIARIES  1914— BOOKBINDING 

l-P  LOOSE  LEAF  PRICE  and  MEMORANDUM  BOOKS 

IDEAL  SCRAP  BOOKS,  PHOTO  ALBUMS,  MEMORY  BOOKS,  etc. 

Exclusive  agents  for  Esterbrook  Steel  Pens, 
Davids  Writing  Inks,  McGill  Fasteners, 
Paul  E.  Wirt  Fountain  Pens,  Moore's  Modern 
Book  Methods,  Marsh  Rubber  Finger  Pads, 
Edison  Rotary,  Mimeograph  Duplicating 
Machines,  etc. 

BROWN  BROS,  limited 

(Established  in  Toronto  over  60  years) 

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BOOKSELLER  AND   STATIONER 


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These  goods  are  recognized  as  being  the  best. 
Samples  now  in  the  hands  of  our  travellers. 
Be  sure  and  see  these  before  ordering  others. 

SMITH,  DAVIDSON  &  WRIGHT,  LTD. 

Wholesale  Stationers  and  Paper  Dealers 
VANCOUVER,  B.C. 


EsterbrooK 


Pens 

\  250 
styles 


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Thousands 
of  people  have 
used  Esterbrook 
Pens  from  their 
school  days. 
Why  not  make  these  people 
your  customers? 
Write  to-day  for  catalog  and  par- 
ticulars about  our  display  cases. 

Esterbrook  Pen  Mfg.  Co. 

New  York  Camden.  N.J. 

BROWN  BROS.   LIMITED,  Canadian  Aeents.  Toronto 


Big  Sellers  and  Splendid  Prof  it  -  Producers 


CHAMBERS'S 

20th  CENTURY 
DICTIONARY 


Over     100,000    References 

PRONOUNCING,   EXPLANATORY, 
ETYMOLOGICAL,  (Illustrated) 

Over  1200  pages*  3/6 

"Supersedes  all  other  cheap  dictionaries" 

— Sir  W.  Robertson  Nicoll 

The  MUSSON  BOOK  CO.  Ltd. 

TORONTO 
supply  the  trade  with  this  volume. 


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in  all  parts 
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world. 

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ETYMOLOGICAL 
DICTIONARY 


ENLARGED  EDITION 

Containing    supplement  of 

85   Additional  pages 

embodying  all  the  most  recent 
words,  including  compound 
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694 


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"  It  is  a  marvel  of  well-compacted  and  well- 
digested  information.  Tested  where  one 
may,  it  is  found  to  be  trustworthy  as  it  is 
cheap  and  handy." — Scotsman. 


38  Soho  Square,  London,  W.    W.  &  R.  CHAMBERS,  Ltd.  339  High  Street,  Edinburgh 


4  BOOKSELLER      AND      STATIONER 


SPLENDID! 


Best  We  Ever  Had! 

These  reports  from  dealers  who 
bought  our  Import  Holiday  Gift 
Goods  in  1913  are  extremely  grati- 
fying to  us. 

The  Reason  Is  Here: 

Our  efficient  buying  organization, 
selecting  acceptable  goods, 
distinctive,  and  exclusive.  This 
year  our — 

Import  Holiday  Goods 

are  more  varied  than  ever.  Only 
to  be  seen  to  be  appreciated. 

WRITE  FOR  APPOINTMENT 

WARWICK  BROS.  &  RUTTER,  Limited 

Importers  of  Gift  Novelties 
TORONTO 


BOOKSELLER      AND      STATIONER 


SPACE! 


Still  Greater  Space, 

Owing  to  the  remarkable  growth 
of  our  business,  we  are  again  com- 
pelled to  more  than 

Double  Our  Warehouse 
Capacity, 

A  visit  to  our  sample  rooms  is  a 
visit  to  the  world's  markets — 
really  an  exhibition  of 

Christmas  Gift  Goods, 

The  almost  limitless  display 
speaks  for  itself,  and  tells  of  reasons 
for  your  buying  now. 

WE  SHALL   APPRECIATE   A  VISIT 

WARWICK  BROS.  &  RUTTER,  Limited 

Dealers  in  Fine  Art  Goods 
TORONTO 


BOOKSELLER     AND     STATIONER 


■  ■■'■' 


The  Morton  Dollar  Pen 
gives  the  stationer  a  big 
profit,  yet  the  customer 
gets  a  regular  $2.00  value 
article  for  the  price. 

For  gross  lots  we  give  you 
your  imprint. 

We  have  retail  customers 
selling  a  gross  per  month 
of  the  Dollar  Pen. 

Write  for  samples  and 
prices. 

Spring 
Buying 
Season 

is  now  on.     Why  not  get 

in  a  goodly  stock  of 
Mounted  Pens? 

The  Morton  line  is  ac- 
knowledged to  be  the 
finest  range  of  Mounted 
Pens  manufactured. 

Prices  retail  from  $2.50  to 
$10.00  each.  Mounted 
$1.00  to  $5.00  Plain 
Barrel. 

Price  list  and  catalogue 
cheerfully  furnished. 

Made  by 

J.    MORTON 
New  York 

Canadian  Agents: 

MENZIES  &  COMPANY 

LIMITED 

27  Richmond  Street  West        -        TORONTO 

IMPORTERS  OF 

Christmas  Cards,   Calendars,   Ball   Programmes, 

Menus,    Fancy     Blank     Cards,     Ball     Programme 

Pencils,   Post  Cards,  etc.,   etc. 


!■! 


ANNOUNCEMENT 


Having  made  arrangements 
to  represent  the  following 
firms  in  Canada,  I  will  shortly 
be  calling  on  the  trade 
throughout  the  Dominion  in 
their  interests: 


Messrs.  Blackie  &  Son,  Limited, 
Glasgow,  Publishers. 

Messrs.  Morgan  &  Scott,  Limited, 
London,  Publishers. 

Messrs.    Harper,    Woodhead    & 

Co.,  London,  Christmas  Cards 

and  Fine  Art. 

Messrs.    Marr,    Downie    &    Co., 
Ltd.,  Glasgow,  Stationery,  etc. 

Mr.  Lewis  Wild  London, 

Toys  and  Games. 

Mr.  John  W.  Farrington,  Walsall 
Fancy  Leather  Goods. 


3&    3& 

HAROLD  COPP 

Manufacturers'  Agent 
Permanent     Offices    and    Sample    Rooms 

33  RICHMOND  ST.  WEST 
TORONTO 


BOOKSELLER     AND     STATIONER 


3 


Jflenjies  anti 
Co.,  Tito. 


P 


^    JWen?ies  anb 


Co.,  ILtb. 


We  Have 
Designed 


A  line  that  will  put  hundreds  of  extra  dollars  into  the 
coffers  of  every  dealer  that  will  handle  it.  Our  newest 
venture  in  Christmas  Cards  is 

The  Anglo-American  Line 

A  fortune  will  be  made  out  of  it  in  the  United  States  market  alone. 

The  Canadian  trade  will  appreciate  the  excellent  designs. 

Well-suited  to  both  countries — The  work  is  superb! 

The  prices  are  conspicuously  low,  compared  to  those  of  American  manufac- 
ture, that  do  not  even  approach  our  line  in  either  workmanship  or  design. 

Our  Canadian  and  Dominion  Series 

are  far  superior  even  to  our  last  year's  venture. 

We  know  exactly  what  is  wanted  in  Canada,  and  have  specialized  in  Savory, 
Dorendorff  and  our  own  lines  until  we  have  such  a  range  that  it  is  not  neces- 
sary to  order  any  other  house  if  you  examine  the  Menzies  Xmas  line. 

Announcement 

We  are  now  Sole  Canadian  Agents  for: 


DEAN'S   RAG   BOOK. 

M'CAW,  STEVENSON  &  ORR  -  BELFAST. 

BERLIN  &  JONES      -  NEW  YORK. 

Writing  papers  of  high  order. 
PHILIP  HUNT  &  CO.      -     LONDON,  ENG. 
VANDYCK  PRINTERS,  LTD. 
Local  view  post  cards  and  view  books  in  real 


BELDEN   MANUFACTURING    COMPANY. 
Telephone  and  desk  handy  pads. 

E.  W.  SAVORY,  LTD.  -         BRISTOL. 

DORENDORFF  &  CO.,  LTD.     -     LONDON. 

LYONS  INK,  LTD.         -       MANCHESTER. 

MORTON  FOUNTAIN  PEN  CO. 


photogravure. 
PLEASE  ORDER  YOUR  SPRING  STOCK  OF  GLUCINE  NOW. 


MENZIES  &  CO.,  Limited, 

Publishers  of   Christmas   Cards,  Importers   of   Blotting  Paper 


27  Richmond  St.   W. 
TORONTO 


BOOKSELLER     AND     STATIONER 


JOHN  LONG'S  COLONIAL  LIBRARY 


Cloth,  85c. 


Paper,  60c. 


A  series  of  handsome  volumes  by  popular  writers,  published  as  nearly  as  possibly  simultaneously 
with  the  English  Editions  for  circulation  only  in  India  and  the  BriU&h  Colonics.  They  are  bound 
in  Cloth  a  ad  Paper,  many  of  them  with  attractive    Wrappers  in  three  colours. 

NEW  VOLUMES  IN  FICTION 


*THE  GREATER  LAW 
THE  WOMAN  RUTH 
THE  BELOVED  PREMIER 
THE  ENCHANTING  DISTANCE 
THE  PRICE  OF  CONQUEST 

THE  OYSTER 

MARY'S  MARRIAGE  -       - 

A  BESPOKEN  BRIDE       -       -       - 
A  GAMBLE  FOR  LOVE 


JANUARY- 

Yietoria    Cross 

Curtis  Yorke 

H.  Maxwell 

Lilian    Arnold 

Ellen    Ada  Smith 

By  a  Peer 

Edmund  Bosanquet 

Fred  Whishaw 

Nat  Gould 


•This  is  Victoria  Cross's  new  lung  Novel  and.  in  the  o 
work.  It  is  a  story  that  touches  the  deepest  currents  of  b 
more   than    those   which    have   previously   emanated   from    the 


APRIL,   1914 

FAITH    AND   UNFAITH        -        -        -        James    Blyth 

CALLISTA  IN  REVOLT       -       -       -       Olivia  Ramsey 

THE  RANSOM  FOR  LONDON      -      -      J.  S.  Fletcher 

SALAD  DAYS       -       -      Author  of  "  Improper  Prue." 

FROM  PILLAR  TO  POST      -      -       -       Alice  M.  Diehl 

THIN  ICE Anne  Weaver 

WHY  SHE  LEFT  HIM       -       -       -       Florence  Warden 

ANGELS  IN  WALES       ....       Margam  Jones 

pinion  of  competent  critics,  her  most  finished  and  ambitious 
u  man  feeling,  vibrating  with  power  and  intensity  perhaps  even 
pen   of  this   intrepid   writer. 


NEW  VOLUMES  in  GENERAL  LITERATURE 


JANUARY- 
OSCAR     WILDE     AND     MYSELF.     By   Lord  Alfred 
Douglas.     With  Portraits  and  Illustrations.     Demy 
8vo.     10s.  6d.  net. 
THE  BONDS  OF  AFRICA.    By  Owen  Letcher,  Author 
of       "Big       Game       Hunting      in       North-Eastern 
Rhodesia. "       With    50    Illustrations    from     Photo- 
graphs and  a  Map.    Demy  8vo.  12s.  6d.  net. 
BELGIUM,  HER  KINGS,  KINGDOM,  AND  PEOPLE. 
By  John   de  Courcy  Macdonnell.     Fully  Illustrated. 
Demy  8vo.     15s.  net. 


MARCH,   1914 

MADAME  DU  BARRY.  By  Edmond  and  Jules  de 
Goncourt.  With  photogravure  and  numerous  other 
Portraits.  Demy  8vo.  12s.  6d.  net. 
THE  PURPOSE:  Reflections  and  Digressions.  By 
Hubert  Wales,  Author  of  "The  Spinster,"  "Mr. 
and  Mrs.  Villiers, "  etc.  With  Portrait  of  Author 
in  Photogravure.  Crown  8vo.  5s.  net. 
HOUNDS.  By  Frank  Townend  Barton,  M.R.C.V.S. 
With  37  Illustrations  from  Photographs.  Crown  8vo. 
5b.  net. 


John  Long's  20c.  Net  (Cloth)  Novels 


A  New  Series  of  copyright  Novels  which,  in  more  expensive  form,  have 
achieved  marked  success.  They  are  printed  in  clear  type  on  good  paper, 
tastefully  bound  in  red  cloth,  full  gilt  back,  with  attractive  pictorial  wrapper 
in  three  colours.  Each  volume  has  a  decorative  title-page,  with  frontispiece, 
both   on   Art   paper. 


First  New  Volumes  for   1914 

2nd   Feb.  No.  33      "THE  GOLD  TRAIL' '    Harold  BindlosB 

"19     "A  BRIDE  FROM  THE  SEA"    Guy  Boothby 

2nd  March       < '     23     "THE  GRASS  WIDOW  *    Dorothea  Gerard 

"     25     "THE  GIRL  IN  GREY"   Curtis  Yorke 

1st   April  "     38      "OUR  ALT Y"    M.  E.  Francis 

"    24     "THRICE  ARMED"    Harold  Bindloss 

1th   May  "     39      '  'MEMORY  CORNER' '   Tom  Gallon 

"    "  "    34     "MOLLIE  DEVERILL"    Curtis  Yorke 

25th  May  ' '     40      "THE  BARTENSTEIN  CASE"    J.  S.  Fletcher 

"35     "A  GLORIOUS  LIE"    Dorothea  Gerard 

22nd  June        "     36     '  'ALTON  OF  SOMASCO"    Harold  Bindloss 

"37      "IRRESPONSIBLE  KITTY"   Curtis  Yorke 


Volumes  Ready 


JATHEK    ANTHONY 

DELILAH    OF    THE    SNOWS 

ONLY    BETTY 

THE    GARDEN    OF    MYSTERY 

IN    SPITE  OF  THE   CZAR 

THE   VEILED   MAN 

THE    SIN   OF   JASPER    STANDISH 

A  BORDER   SCOURGE 

WAYWARD    ANNE 

THE  GREATER  POWER 

A    CABINET    SECRET 

THE   EYE   OF    ISTAR 

A  WOMAN    PERFECTED 

HYPOCRITES    AND    SINNERS 

THE    SILENT    HOUSE 


Robert   Buchanan 

Harold    Bindloss 

Curtis   Yorke 

Richard    Marsh 

Guy  Boothby 

William  Le  Queux 

Rita 

Bertram  Mitford 

Curtis    Yorke 

Harold  Bindloss 

Guy   Boothby 

William   Le  Queux 

Richard  Marsh 

Violet  Tweedale 

Fergus  Hume 


lli  BY    RIGHT    OF    PURCHASE 

17  THE    OTHER    SARA 

18  LITTLE    JOSEPHINE 

20  THE  MAGNETIC    GIRL 

21  THE    MATHESON    MONEY 

22  CRIMSON   LILIES 

2(1  THE   LADY    OF   THE    ISLAND 

27  THE    WHITE    HAND    AND    THE 

28  THE    STOLEN   EMPEROR 
20  A  MAN  OF  TO-DAY 

30  THE   PENNILESS   MILLIONAIRE 

31  LINKS   IN    THE    CHAIN 

32  AN    INNOCENT    IMPOSTOR 


Harold   Bindloss 

Curtis  Yorke 

L.   T.    Meade 

Richard  Marsh 

Florence  Warden 

May  Crommelin 

Guy  Boothby 

BLACK 

Bertram   Mitford 

Mrs.  Hugh  Fraser 

Helen  Mathers 

David  C.  Murray 

Headon   Hill 

Maxwell   Gray 


JOHN  LONG,  Limited,  12,  13  &  14  N0RRIS  STREET,  HAYMARKET,  LONDON,  ENGLAND 


For  Rest  of  John  Long's  List,  sec  following  two  pages. 


BOOKSELLER      AND      STATIONER 


JOHN  LONG'S  FAMOUS  35c.  SERIES 

N.B. — All  these  novels  are  most  attractively  bound 
in    three-colour    covers,    art    paper,    thread    sewn. 


Three   Important   Additions 


THE  STORY  OF  MY  LIFE 


By  EVELYN  THAW 


With  Eight  Portraits  of  the  Principal  Characters 


Evelyn  Thaw,  us  everybody  knows,  is  the  beautiful  girl  so  prominently  identified  with  one  of  the  most  remarkable  trials 
on  record.  In  her  book  she  unbosoms  herself  to  the  world,  and  now  for  the  first  time  gives  to  the  public  her  full  life  history. 
Her  career  on  the  Btage,  her  association  with  Stanford  White — one  of  the  most  outstanding  men  America  has  produced — her 
impressions  of  that  sensational  trial  when  she  faced  the  shrewdest  criminal  lawyer  in  America,  and  her  triumphal  return  to 
the  English  and  American  stage,  go  to  form  a  biography  which  is  positively  unique.  The  book  is  now  for  the  first  time 
published  and  that  ut  the  low  price  of  Is.  


THE  LIFE  OF  LENA 


By  W.  N.  WILLIS 

(Ex.  M.P.,  Australia) 

Mr.  W.  N.  Willis,  for  sixteen  years  a  Member  of  Parliament  of  Australia,  is  an  author  with  an  enormous  following,  and 
the  sales  of  his  previous  books.  "WHY  GIRLS  GO  WRONG,"  "THE  WHITE  SLAVE  MARKET,"  "THE  WHITE  SLAVES  OF 
LONDON,"  etc.,  are  numbered  in  tens  of  thousands.  Messrs.  JOHN  LONG  have  been  successful  in  securing  his  latest  book, 
"THE  LIFE  OF  LENA,"  and  are  making  preparations  for  a  great  demand,  as  they  are  convinced  its  vogue  will  be  phenom- 
enal. Few  tales  within  recent  years  have  been  so  realistic  and  (he  book  will  appeal  to  the  hearts  of  all  thinking  men  and 
women.  The  books  of  Mr.  YV.  N.  Willis  have  met  with  the  approval  of  the  Bishop  of  London  and  other  dignitaries  and  notabil 
ities.     "THE  LIFE  OF   I, EX  A"   in   now  for  the  first   time  published,  and   thai   ut    the  loir   price  of  Is. 


SONNICA 


By  VICENTE  BLASCO  IBANEZ 


Vicente  Blasco  Ibanez  is  the  most  brilliant  author  of  the  modern  school  of  Spanish  Fiction.  In  this  realistic  novel,  which 
deals  with  the  time  when  Greece  was  dying  and  Rome  taking  her  place,  he  is  probably  seen  at  his  best.  Ibanez  is  already 
favorably  known  in  this  country  as  the  author  of  "Blood  and  Sand."  and  "The  Shadow  of  the  Cathedral."  and  in  "SONNICA" 
the  publishers  believe  they  have  discovered  a  second  "Quo  Vadis."  It  is  now  for  the  first  time  published  in  English,  and  that 
at  the  low  price  of  Is.  

OTHER  VOLUMES  IN  THIS  FAMOUS  SERIES  always  being  reprinted. 


The  Storm  of  London F.  Dickberry 

A  Society  Mother Edmund  Bosanquet 

The  Price  of  Possession  Author  of  "Improper  Prue'' 

A  Wife  Imperative By   a   Peer 

A  Priestess  of  Humanity Mrs.  Stanley  Wrench 

Folly's   Gate James   Blyth 

The  Spinster Hubert  Wales 

I  Too  Have  Known Amy  J.  Baker 

Chicane Oliver  Sandys 

The  Duplicate  Death A.  C.  Fox-Davies 

A  Household  Saint Terrard  Syrett 

Theo  By  a  Peer 

To  Justify  the  Means By  a  Peer 

The  Hard  Way By  a  Peer 

The  Life  Sentence   Victoria  Cross 

Five   Nights    Victoria    Cross 

Anna  Lombard Victoria  Cross 

Improper  Prue Anonymous 

The  Woman  in  the  Firelight Oliver  Sandys 

Mighty   Mayfair Coronet 

Wilhelmina  in  London Barry  Pain 

Cynthia  in  the  Wilderness Hubert  Wales 


Mr.  and  Mrs.  Villiers Hubert  Wales 

The  Wife  of  Colonel  Hughes Hubert  Wales 

Hilary  Thornton Hubert  Wales 

A  Complex  Love  Affair   James  Blyth 

The  Member  for  Easterby James  Blyth 

Thora's  Conversion   James  Blyth 

The   Penalty James   Blyth 

Amazement James  Blyth 

Rubina    James  Blyth 

A  Perfect  Passion Mrs.  Stanley  Wrench 

Burnt  Wings Mrs.  Stanley  Wrench 

Love's  Fool Mrs.  Stanley  Wrench 

Decree  Nisi   Lady  X 

The  Diary  of  My  Honeymoon Lady  X 

Sport  and  the  Woman Campbell  Rae-Brown 

Keepers  of  the  House Cosmo  Hamilton 

Confessions  of  a  Princess   Anonymous 

Confessions  of  Cleodora Carlton  Dawe 

Secret  History  of  the  Court  of  Berlin, 

Henry  W.  Fischer 
The  Progress  of  Pauline  Kessler 

Author  of  "The  Adventures  of  John  Johns" 


JOHN  LONG,  Limited,  12,  13  &  14  NORRIS  STREET,  HAYMARKET,  LONDON,   ENGLAND 


For  Rest  of  John  Long's  List  see  page  opposite  and  page  following. 


10 


BOOKSELLER     AND     STATIONER 


THE  WORLD'S  FAVOURITE  AUTHOR 

^     Sales  now  exceed  NINE  MILLION  Copies!     "^ 

All  Mr.  Nat  Gould's  NEW  Novels  will  now  be  issued  at  the  outset  in  John  Long's  Colonial  Library 
at  85c,  Cloth,  Special  design  Wrapper  in  Three  Colours,  and  60c  with  Stiff  Paper  Covers  in  Three 
Colours. 

NAT  GOULD'S  NEW  NOVEL  in  Colonial  Library  Edition 

A  GAMBLE  FOR  LOVE 

[Ready  in  April,  1914. 

Remarkable  success  attended  the  publication  of  A  FORTUNE  AT  STAKE.  Mr.  Nat  Gould's  First  Novel  to  be 
issued  at  the  outset  in  Colonial  Library  Editions.  The  large  First  Edition  was  soon  exhausted,  and  Second 
and  Third  Editions  have  been  called  for,  thus  proving  that  Mr.  Nat  Gould  has  a  very  big  following  in  the 
Colonial  form. 


NAT  GOULD'S   NOVELS  at   Is.  and  2s. 


Crown  Svo.    Paper  Cover,  three  colours,  Is.  net.    Cloth  gill.  2s. 


THE    CHANCE   OF   A   LIFETIME 
THE    KING'S    FAVOURITE 

A    (AST    OFF 


I*THE    PHANTOM    HORSE 
'LEFT    IN    THE    LURCH 
♦THE   BEST  OF  THE   SEASON 
<;<>OI>    AT    THE    GAME 

VAT  GOULD'S    VNVXJAL,  1911,  '12,  '13    respecti 


A  MEMBER  OF  TATT'S 
THE  TRAINER'S  TREASURE 
THE  I!  KM)  LAD 


NAT  GOULD'S  NOVELS  at  6d. 

In   large  demy  8vo.,  thread  sewn,      striking  cover  In   three  colours. 


•ONE    OF    A   MOB 

•THE    SELLING    PLATER 

A    BIT    OF    A    ROGUE 

•THE    LAOY    TRAINER 

•A    STRAIGHT    GOER 

•A   HUNDRED  TO  ONE  CHANCE 

*A    SPORTING    SQUATTER 

THE   PET  OF   THE   PUBLIC 

♦CHARGER   AND    CHASER 


Till      LOTTERY    COLT 
A    STROKE    OF    LUCK 
»TIIK    TOP    WEIGHT 
•THE    DAPPLE   OBEY 
•WHIRLWIND'S    YEAR 
•THE    LITTLE   WONDER 
A    BIRD    IN    HAND 
•THE    BUCKJUMPEB 
•THE    JOCKEY'S    REVENGE 


THE    PICK    OF   THE   STABLE 

iTHE    STOLEN   RACER 

vA    RECKLESS    OWNER 

iTHE    ROARER 

iTHE    LUCKY    SHOE 

QUEEN    OF    THE    TURF 

i.\  GREAT  COUP  (Jan.,  1914) 

fTHE    KING'S   FAVOURITE  (Mar.) 

tA   CAST   OFF  (June,  1914) 


N.B. — Mcssn 


*Also  at  2s.  picture  boards,  and  2s.  (id.  cloth  gilt.     Mao  at  2s.  cloth  gilt,  and  Is.  net  paper. 
John    Long  arc  now   the  sole  publishers  Of  ALL    Mr.  Nat  Gould's  MEW  novels. 


John  Long's  New   (Paper)   Novels 


The  new,  up-to-date  Cover  Designs  by  leading  Artists,  printed  in  three 
colours  on  Art  paper,  are  the  most  effective  that  have  ever  adorned  a  Six- 
penny Series  This,  combined  with  the  established  popularity  of  the  authors, 
will  ensure  for  JOHN  LONG'S  6d.  (Paper)  Novels  first  place  in  the  public 
esteem.     Good   paper,   clear  type.     Thread   sewn.     Size,  6  inches   by  9. 


Volumes  for   1914 


SOMETHING  IN  THE  CITY  Florence  Warden 

THE  TURNPIKE  HOUSE  Fergus  Hume 

MIDSUMMER    MADNESS  Mrs.    Lovett    Cameron 

MRS.    MUSGRAVE    AND    HER    HUSBAND 

Richard  Marsh 
THE    SIN   OF   HAGAR  Helen    Mathers 

DELPHINE  Curtis   Yorke 

TRAITOR   AND    TRUE  John    Bloundelle-Burton 

THE  other  MRS.  JACOBS  Mrs.  Campbell  Praed 

THE    COUNTESS    OF    MOUNTENOY 

John   Strange  Winter 
THE   WOOING  OF  MONICA  L.  T.  Meade 

THE    WORLD    MASTERS  George    Griffith 


N.B.- 


-The  first  Eight  will  be  published  March  16.     There  will 
20th,  the  volumes  will  appear  fortm 


12 
13 
14 
15 
16 
17 
18 
19 
20 
21 
22 
23 
24 

then 

ghtlii 


HIS    ITALIAN     WIFE 

No.  3,   THE    SQUARE 

MISS    ARNOTT'S   MARRIAGE 

THE    THREE    DAYS'    TERROR 

THE    JUGGLER    AND    THE    SOUL 

THE    HARVEST    OF    LOVE 

BITTER-FRUIT 

BENEATH    THE    VEIL 

THE  BRANGVVYN  MYSTERY 

FUGITIVE   ANNE 

IN    SUMMER    SHADE 

A   JILT'S  JOURNAL 

THE   SCARLET    SEAL 


Lucas   Cleeve 

Florence  Warden 

Richard  Marsh 

J.  S.  Fletcher 

Helen  Mathers 

C.    Ranger-Gull 

Mrs.  Lovett  Cameron 

Adeline   Sergeant 

David  Christie  Murray 

Mrs.  Campbell  Praed 

Mary  E.  Mann 

Rita 

Dick  Donovan 


be  an  interval   of    one    month,    when,    commencing    April 
two  at  a  time,  until  July  21th. 


JOHN  LONG,  Limited,  12,  13  &  14  NORRIS  STREET,  HAYMARKET,  LONDON,  ENGLAND 


For  Rest  of  John  long's  List  see  two  preceding  pages. 


BOOKSELLER     AND     STATIONER 


11 


LOOK  OVER  THIS  LIST 

FOR  BEST  SPRING 
SELLERS 


The  Milky  Way 


By  F.  Teunyson  Jesse,  granddaughter  of  the  late  Lord 
Tennyson.  Characterized  by  the  Daily  Mail,  London,  as 
"The  gayest  novel  of  the  season."  This  book  has  already 
aroused  a  great  deal  of  interest  in  England,  and  should 
commend    itself   strongly    to    Canadian    readers       -     $1.25 


The  After  House 


By    Mary    Roberts    Kinehart,    author    of    "The    Man    in 
Lower   Ten."    and    other   humorous   mystery   stories   $1.25 


Black  is  White 


A    new     MeCutoheon     book,     with    all    the    McCutcheon 
characteristics      ---..-....    $1.25 


The  Sword  Hand  of  Napoleon 


A  stirring  novel   based   on  events  in   France  at   the   time 
of  the  first  Empire.    By  Cyrus  Townsend  Brady       -     $1.25 


The  Girl  From  Mexico 


By  R.  B.  Townsend.    A  striking  novel,  depicting  various 
phases    of   life $1.25 


T.  Tembarom 


By  Frances  Hodgson  Burnett.     One  of  the  Canadian  best 
sellers.     What   about   repeat   orders    on    this?     -     -     $1.35 


The  Woman's  Law 

By  Maravene  Thompson.  An  appealing 
tale  of  a  daring  woman  who  pits  her  wils 
against    the    machinery    of   justice        -     $1.25 

Dark  Hollow 

By  Anna  Katharine  Green.  Another  mys- 
tery story  by  this  most  successful  writer 
of  talcs  of  weirdnoss  and  tragedy       -     $1.25 


The  Primal  Lure 


By  Vingie  E.  Roe.  author  of  "The  Maid  ol 
the  Whispering  Hills."  A  story  with  the 
plot  set  in  the  Canadian  woods,  embodying 
the   passions    of    primitive   people       -     $1.25 


THE 

^  WOMAN'S  LAW 


Vy  MARAVENE  THOMPSON 


The  Moccasin  Maker 
The  Shagganappi 

These  two  books  include  practically  all  the 
pi-  se  work  c.f  the  late  E.  Pauline  Johnson. 
"M  iccasin  Maker"  is  a  scries  of  strong 
short  stories  based  on  Indian  life  and  char- 
acter. "Shagganappi"  is  a  scries  of  strong, 
health;   short   stories  for  boys.     Each  $1.25 

The  New  Dawn 


Bj    Agnes  <'.  Laut.     About  the  biggest  story 
Miss    I. ant    has   yet    written        -  -     $1.25 


Sultana 

By  Henry  C.  Rowland,  author  of  "The  Magnet,"  "The 
Closing  Net,"  etc.  A  romance  of  adventure,  scheming, 
crime  and  love,  which  can  be  recommended  as  sure  to 
entertain $1.25 

The  Jam  Girl 

By  Frances  R.  Sterrett.  An  unique  and  up-to-date  Romeo 
and    Juliet    love   story $1.25 


The  Rocks  of  Valpre 


By  Ethel  M.  Dell,  author  of  "The  Way  of  au  Eagle." 
English  critics  are  comparing  this  writer's  work  with 
that  of  W.  J.  Locke.  "The  Way  of  an  Eagle"  was 
picked  up  rapidly  by  Canadian  readers.  This  one  is 
certain   to   have  a  similar  reception       -  $1.25 

Montessori  Principles  and  Methods 

By  E.  P.  Culverwell,  M.A.  This  book  is  aimed  to  satisfy 
the  many  queries  regarding  the  new  method  of  teaching 
of  children $1.25 


In  the  Heart  of  Old  Canada 

By    Colonel     Wm.     Wood.       Early     Canadian     history     in 
particularly  attractive  form $1.50 

The  Canadian  Bank  Clerk 

A   new   "reprint"   edition   of   what   has   already   become   a 
wonderfully    popular    Canadian    book        ...        .50 


International  Polity 


By  Norman  Angell,  author  of  "The  Great  Illusion." 
Another  epoch-making  book  by  this  author,  who  has 
set    the   world   a-thinking.      Net $1.00 


The  Bridge 


By  Mark  Somers.  A  new  "first"  novel  which  is  receiv- 
ing a  great  deal  of  attention  from  one  of  the  largest 
English    publishers $1.25 


WILLIAM  BRIGGS 

PUBLISHER 

TORONTO         V         ONTARIO 


12 


BOOKSELLER  AND  STATIONER 


ciRaaKeiuwiiii. 


DEALERS 


TORONTO 


THESE  ITEMS  MEAN  MONEY 
FOR  YOU. 


SALABLE    SELECTIONS 
FOR  FEBRUARY  EFFORT 

We  will  co-operate  with  you  thoroughly.  Featuring  these  goods  will  increase  your  Profits.  These  goods  are 
ready  to  go  to  you  immediately  upon  receipt  of  your  orders.  Good  Service  is  one  of  the  satisfactory  features  of 
dealing  with  (his  house.  Your  requirements  are  ever  having  our  attention  in  the  thorough  realization  that  our 
success  depends  upon  the  measure  of  the  merchandising   advantage  we  can  afford  you. 


-##*_ 


CRUCIBLE    SERIES 


"■""■*i%, ' 


SMOOTH  BORE 

lfT.„Mg-2IOO      . 


D 


25  Points  Now  in  the 
Crucible  Series. 


CRUCIBLE  PENS 

202 — Fine    Point. 

303—  " 

404—  " 
1701— Golden    Dollar. 
1801— Pellet   Pointed 

Falcon. 
1901 — Commercial  Gold. 
2401— K.C.  Stub,  Cold. 
2800— Pellet  Point,  Grej 
2801— Pellet  Point,  Gold. 
"J"— Black. 


Besides  the  SWANS 
DOWN  Pencil  Eraser  we 
now  offer  you  the  Swans 
down  Ink  Eraser.  Tlw 
difference  between  this 
and  the  so-called  ink- 
erasers  is  that  the 
Swansdown  Ink  Eraser 
does  erase. 


kftp&ntobmb 


TISSUE    TABLE    NAPKINS. 

An  exceptionally  fine  showing  of  new  patterns — see  the 
1914  designs  for  St.  Valentine's  Day,  St.  Patrick's  Day, 
and  Easter. 


RED   LEATHER   MEMO   BOOKS. 

Here  is  a  line  that  should  have  your  special  attention. 
See  that  your  stock  assortment  is  complete — then  posh 
sales.     We  will  fill  orders  PROMPTLY. 


Flags 


You  will  need  some  Irish  flags  for  8t.  Patrick's  Day,  and  it  will  be  well  to 
make  up  your  order  early  for  the  season's  requirements.  We  offer  abso- 
lutely the  best  flags  in  the  trade — colors  will  not  run — water  makes  them 
even  brighter  than  before. 


Flags 


NEW  MAP  OF  ONTARIO 


NOW 
READY 


To  Sell  at  $6.00. 

Tell    your     trade     everything    about     it — 
Drawings,  Stonework,  Colorwork,  Paper — 

MADE  IN  CANADA. 


CARD  ROOM  REQUISITES. 

At  Home  Cards  Dance    Programmes 

Invitation  Cards  Bridge  Sets 

Tally  Cards  Lily  Bridge  Score  Pads 

Tassels  and  Pencils  Five  Hundred  Score  Pads 

Tally  Card  Punches  Cribbage  Boards 

Playing  Cards — an  immense  range  of  the  newest  designs. 


TWO  NEW  LINES  OF  QUALITY 


COPP'S  KID  FINISH 


COPP'S  FINE  LINEN 


CORRESPONDENCE  PAPERS  PAR  EXCELLENCE 

Will  be  ready  for  shipment  very  shortly.  These  new  papers  are  being  produced  in  Salisbury  and  Regina  sizes, 
most  attractively  boxed  and  besides  being  marketed  as  ream  goods  will  be  available  in  the  form  of  papeteries.  In 
quality  these  papers  touch  the  acme  of  perfection,  and  they  will  be  the  papers  for  Canada's  stationers  to  feature 
in  meeting  the  most  exacting  requirements  of  discriminating  people  whose  first  consideration  is  quality* 


THE   COPP,   CLARK   CO.,  LIMITED 


WELLINGTON  ST.  AT  PORTLAND  SQUARE 


TORONTO 


BOOKSELLER     AND     STATIONER 


13 


^l€liiIli,Migl|ei: 


TORONTO 


ANNUAL  SPRING  EXHIBITION 

OF 

HOLIDAY  BOOKS  and 
IMPORT  NOVELTIES 

For  Booksellers,  Stationers  and  Fancy  Goods  Dealers 


Kine  Street  West 


THIS  YEAR'S  SHOW 

WILL  BE  HELD  ON  THE 

Wellington  St.  West 

FIFTH  FLOOR  OF 

■■     OUR 

§■     WAREHOUSE 

OUR 

0 

Oh 

NEW  WAREHOUSE 

Front  St.   Wesf  (Bathursl  Cars) 

HOW  TO  GET  THERE 


Opens  March  1st— To  Last  About  Six  Weeks 

It  will  be  obvious  to  the  trade,  particularly  the  dealers  who  have  made  it  a  practice  to  visit  our 
annual  displays  of  holiday  publications,  fancy  novelties  and  stationery,  that  the  arrangements  for 
this  year,  whereby  the  fifth  floor  of  our  well-lighted,  new  warehouse  is  to  be  devoted  to  this  exhibition, 
will  give  better  satisfaction  than  was  possible  in  occupying  sample  rooms  at  one  of  the  hotels. 

The  result  will  be  certain  to  please  you  as  you  will  be  able  to  see  the  various  lines  under  far  better 
conditions. 

We  Excel  in  Efficient  Service 

For  Booksellers,  Stationers  and  Fancy  Goods  Dealers,  this  Exhibition  will  be  a  most  Important 
Event.  Some  Merchants  have  already  booked  the  dates  for  their  visits,  and  we  would  strongly  urge 
upon  you  the  advisability  of  making  your  arrangements  as  soon  as  possible  so  that  you  may  visit 
this  exhibition  under  the  Most  Favorable  Circumstances. 

THE   COPP,   CLARK  CO.,   LIMITED 


WELLINGTON  ST.  AT  PORTLAND  SQUARE 


TORONTO 


14 


BOOKSELLER     AND     STATIONER 


^lllllllllllll 


<»ARO-M  AG 


SIXTY-NINE  SHADES 


FINEST  CCEPE  PAPER  1 

"DAISY  BRAND" 


The  biggest  range  of  colors  of  any  erepe  paper  on  the 
market.  Positively  the  finest  in  the  world.  So  finely 
creped  that  it  looks  and  even  feels  like  silk  fabric. 
Eight  feet  long'  and  the  heaviest  roll  as  well  as  the 
most  elastic  crepe  paper  made.  Considered  by  users  as 
"the  one  and  only"  crepe  paper  for  fancy  work. 

It  Does  NOT  Crack 

If  you  haven't  stocked  the  Daisy  Brand,  do  so  now. 
Besides   being  the     best,     there's     a     distinct   price- 


=    advantage. 


Paper  Napkins 


Most  extensive  variety  of  designs  and  colors.     Selling 
with  a  good  margin  of  profit  at  5c  a  dozen. 


Manufactured  by 


=         GEO.  BURGER,  Berlin,  Germany 


HOLMAN  ALBUMS  FOR  PHOTOGRAPHS  = 


LOTH  COVERS 


LOOSE   LEAF— LACED  TUBULAR— EXTENSIBLE  BACK 
BLACK   CARBON   LEAVES,   FLEXIBLE  and   FLAT  OPENING 


BLACK  CLOTH  COVERS.  LOOSE  LEAF 


Style  No. 
1151 
1251 
1351 
1451 
2351 
1751 


Size  of  Leaf. 
5%  x    7 
7      x  10 

11x9 

10 
9 

11 


x  12 
x  14 
x  14 


No.  Leaves. 
50 
50 
50 
50 
50 
50 


Price,  Each. 
$  .75 
.90 
1.35 
1.50 
1.85 
2.26 


PACKED    ONE    IN    A    BOX. 


Extra  leaves  for  above  are  obtainable,  12  leaves  to  the  package,  at  15c, 
24c,   30c,   35c,   40c  and  45c,    respectively. 

These  Leaves  will  interchange  with  any  style  of  cover  in  same  size  book. 
Ask  our  traveler  to  show  you,  or  send  for  illustrated  catalogue  of  various 
styles  of  paper-covered,  cloth-covered,  imitation  leather,  and  leather- 
covered   Holman  Albums  for  Photographs. 

A.  J.  HOLMAN  COMPANY,  Manufacturers 
1322-24-26   Arch    St., Philadelphia 


=  Trimell  "Gilt-Edge" 
=  Loose-Leaf  Devices 


Comparisons  establish 
standards  of  value — we  ask 
you  to  compare  the  Trus- 
sell  "Gilt-Edge  Line"  with 
any  other  make. 

The  "TWIN  -  RING" 
Feature  of  the  "K"  line  or 
loose-leaf  price  books,  ad- 
dress books,  memo  books 
and  diaries,  with  the  "Kul 
Flush"  covers  of  solid  cow- 
hide, unlined,  stands  for 
double   strength. 

The  rings  are  scientifi- 
cally spaced  to  obtain  the 
greatest  efficiency,  so  ar- 
ranged that  there  are 
double  rings  near  the  ends 

of  the  sheets.  Two  rings  thus  placed  stand  double  the  strain 
of  one  ring.  It  has  been  established  by  experience  that  nearly 
every  unusual  strain  upon  the  sheets  of  a  ring  book  is  at  one 
end   or  the  other  of  the  sheets. 

The  "K"  series  memo  books  come  with  green  edge  or  gold 
edge   fillers 

Positively  the  cheapest  High-grade  Line  of  Loose-Leaf 
Books   on   the   market. 

The  unlined  cover,  exclusive  with  the  Trussell  "Gilt-Edge" 
Line,  will  live  as  long  as  the  average  man.  Other  loose-leaf 
covers  are  lined.     Perspiration  affects  them  and  they  wear  out. 

THESE    BOOKS     ARE     "GILT-EDGE"    ALL     THROUGH,     IN 
NAME,   TRADE-MARK,   QUALITY   AND   VALUE. 


THE 

RAPID 

PENCIL 

SHARPENER 


Quickest  and  Simplest. 

Most  Durable, 

Cheapest  to  Maintain, 

Easiest  to  Change  Cutter  and 
Adjust, 

Positively  no  Lead  Breakage, 

Needle-Fine  Point  if  Desired, 

Takes  any  size,  Round  or  Hexa- 
gon, 

Backed    by    Iron-clad    Guarantee. 

The  Kind  that  Means  Something. 

The  "Rapid"  will  stajid  the  test. 


THE   SP1RO 


MANUFACTURING  CO. 

NEW  YORK 


TRUSSELL    MANUFACTURING 

POUGHKEEPSIE,   N.Y. 


CO. 


SMIGEL'S  DESK  PADS  | 

THE   ACME   OF   VALUE,  =E 

GOOD  MATERIALS,  — 

GOOD   WORKMANSHIP.  = 

GOOD    MARGIN  OF    PROFIT.     = 

THE     TRADE     PRICES     WILL     SUR-  == 

PRISE  YOU.     HERE'S  A   LINE  THAT  = 

WILL    PAY    YOU    TO    PUSH.  =: 

SEE    OUK    NEW    BROWN    AND    GREEN    SUEDE    FLEXIBLE     = 
PADS.  == 

I.    SMIGEL,    Manufacturer,    New    York  = 


=  A.   R.   MACDOUGALL   &   CO.,  266  king  st.  west,  Toronto,  ont.  = 


inl 


BOOKSELLER      AND      STATIONER 


15 


^Milium 


<»AROMAG 


iiiiiiiiiiims; 


1  HOW  WE  WILL  CO-OPERATE  WITH  YOU 

Send    us   the    names    of   the    principals   of   the    different 
schools,     collegiate     institutes,     colleges,     chairmen     of 
~  boards  of  education   and   others  in   your  town  and   dis- 

=:  trict  interested  in  the  purchase  of  crayons,  and  we  will 

=  write  to  them  offering  to  submit  samples  through  you. 

~  and   giving   them   information    as   to    the   advantages   of 

=T  OMEGA   DUSTINESS    CRAYONS. 


1  ADVANTAGES  TO  THE  USER 

Omega   Dustless   Crayons   are  really   dustless. 

^2  The  prices  are  distinctly  advantageous.     Omega  Colored 

~  Crayons  are  obtainable  at  prices  as  low  as  other  brands 

—  of  ordinary   colored  chalk  crayons. 

§  ADVANTAGES  TO  THE  DEALER 

The  prices  are  such  as  to  make  the  selling  of  Omega 
Crayons  highly  profitable,  and  Omega  Crayons  will 
make  friends  for  you  among  the  teachers  and  others 
who  use  the  chalk.  Consider,  for  instance,  the  woman 
who   teaches   school,   and    has   been    used    to   having   her 

—  lungs  filled  with  flying  chalk  dust.  Will  she  not  "arise 
— ~  and  call  you  blessed"  for  being  the  means  of  furnishing 
^S  her  with  a   perfect  chalk   that   really   is   dustless? 

| STANDARD  CRAYON  CO. 

=  DANVERS,  MASS. 


If  you  stock  16  adhesives  already, 
there  is  room  for  "Gloy"  on  top. 
It  is  there  naturally 


by  reason  of  its  cleanliness  and 

ECONO M  Y 

If  you  have  a  paste  or  mucilage  that  desn't  recom- 
mend itself,  Gloy  will. 


Write  for  Price  List  to  the  Manufacturer. 

A.  WILME  COLLIER 

8th  Ave.  Works,  Manor  Park,  London,  E.,  England 

or  to  the  Canadian  Representatives 


Sizes:   5  oz.,   10  oz.,   30   oz.,   gallons. 
Orders    for    gross    or    case    quantities    can    be 
shipped   direct,   but  "Gloy"  is  also   obtainable 
from    the   leading   jobbers. 


They  Come  as  a  Boon  and  a  Blessing  to  Men, 


J!Uji-,,.im:i...'i 
MM 


^-,      MACWVfcKI*  CAMERON 

WiTHl  OWL- PEN 

-.-t-1_  LOUDON  fc  COlNBUHCM  , 


1  THE  PICKWICK,  THE  OWL  and  THE  WAVERLEY  PEN  j 


THE  WORLD'S  STANDARD  LINES 


THE  WAVERLEY  FOUNTAIN  PEN 

Here  is  a  fountain  pen  with  the  most  perfect  writing  point  obtainable,  and  consequently  the  best  possible  talking 
point  in  promoting  sales. 

We  say  that  advisedly  because  the  Waverley  fountain  pen  has  a  feed  especially  designed  to  fit  a  gold  pen  of  the 
exact  model  of  the  world's  premier  steel  pen — "The  Waverley."  The  Waverley  gold  nib,  with  perfect  feed,  assuring 
faultless  flow,  makes  it  the  Fountain  Pen  of  Perfection.     The  Waverley  retails  at  $3.00. 

Ask  Our  Traveler  to  Demonstrate  Them  For  You  When  He  Reaches  Your  Town. 
MACNIVEN  &  CAMERON,  Limited,  Edinburgh,  London,  Birmingham 


|  A.  R.  MACDOUGALL  &  CO., 


CANADIAN  REPRESENTATIVES 

266  KING  ST.  WEST,  TORONTO,  ONT. 


16 


BOOKSELLER     AND     STATIONER 


Stationery 





The   above   is  Typical   of   the   Birch  Bark   Items  in   this   year's   Dominion   Series 

The  birch  bark  feature  in  the  extensive  Dominion  series  is  one  that  will  be  bound  to  find  favor  wherever  shown,  and  will  enable  dealers 

to  use  those  items  in  window  and  counter  displays,  as  well  as  booths,  so  is  to  awaken  exceptional  interest  and  attention,  thus 
effectually  promoting  general  results.  The  Illustration  above  shows  one  of  the  designs  entering  into  a  variety  of  treatments  in 
Christmas  letters  and  post  cards.  The  Dominion  Scries  is  rich  in  calendars  and  booklets  introducing  Canadian  views.  Steel  die- 
Stamping  is  another  notable  feature  in  the  production  of  winning  items  in  this  year's  Dominion  Series,  and  the  Beaver  and  Maple 
Leaf   are    most    effectively    introduced    in    many    of    I  lie    designs. 


g=    NEW  AUTOGRAPH  SERIES. 

BB  Birthday,    Christmas    and    New   Year    cards     die-stamped     with     space     for 

SSS  the    autograph    of    the    sender.      Each    card    tied    with    a    silk    bow,    and 

^^  having    the   novel    feature    of   the    title    page    overlapping    the    insert    as   an 

■—»  extension    of    the    hack    cover.      Cleverly    original    throughout,    and    designed 

Si  to    retail    profitably    as    five    and    ten    cent    items. 

=    ETCHED  GREETINGS. 

Christmas     cards     only.       Boxing     particularly     neat,     each     containing     a 

series      of     die-stamped      cards      with      special      leaflets      for     autographs. 

ST  Although    varying  in   design   and   wording,    the   cards   in    each   box   are   all 

^^  of    one    color,    thus    giving    them    a    distinctive    feature    that    will    appeal 

^^  to   customers   of  discriminating  taste. 

=    NEW  WALLET  SERIES. 

Christmas,     New     Year    and     Birthday     greeting    cards,     both     cards     and 
inserts    being    die-stamped,    coming    in    envelopes,    for    retailing    as    5c    and 
^S  lCc    items. 

=    ACROSS  THE  SEA  SERIES. 

In    varied    numbers    to    sell    at    5c    to    25c    each.      Especially    designed    for 
sending    to    friends    across   the   sea,    both    designs    and    wording   embodying 
^S  sentiments    in    keeping   with    that  idea.     These    cards   come   in    a   counter- 

SB  case,    which    will    prove    "a   silent   salesman."    saving   time    for   both    sales- 

^^  man    and    customer,    as   well    as   greatly    reducing   the   percentage    of    cards 

damaged    by    handling.      The    counter-case    has    three    trays,    which    permit 
proper   classification    of   cards,    each   tray   having   a    series   of   nests   for   the 
__  differvnt-sized   cards. 

=    HOME  CIRCLE  SERIES. 

Here    the    same    idea    is    worked    out    as    in    the    case    of    the    "Across    the 
Sea"  cards  as  to  arrangement.     This  series  is  made  up  of  cards,  especially 
_  for   members    of    the    home    circle. 


FRIEND  TO  FRIEND  SERIES. 

Packed  the  same  as  "Across  the  Sea"  and  "Home  Circle"  series,  each 
card  having  a  carefully  thought-out  design,  sentiment  and  verse, 
palpably  stamping  it  as  a  card  intended  for  a  certain  purpose— to  send 
to  a  friend,  and  carrying  with  it  the  conviction  that  it  was  expressly 
selected    for    that    particular    friend. 

SLIP-IN    CARDS. 

Produced  on  rich  stock,  with  cut-out  and  die-stamped  designs,  and 
having  inserts  with  holders  for  slipping  in  post  cards— local  views  or 
photo   postals. 

HERE    IS    SOMETHING    THAT    HAS    BEEN    WANTED    BY    THE 
TRADE    FOR    YEARS: 

12  designs  in  Christmas   cards 
12  designs  in  New    Year  cards 
12  designs  in  Birthday   cards 
To  be   sold   either  with   or  without   the   post  cards. 

BON  TON  SERIES. 

Here,  again,  the  boxing  is  a  trait  that  adds  merit,  each  card  being 
shown  under  the  flap  of  its  own  envelope,  producing  a  decidedly 
favorable  impression  upon  the  customer.  The  cards  include  hand-made 
deckled  stock,  with  envelope  to  match,  as  well  as  regular  high-grade 
coated   board,   die-stamped.     These  cards   are  single,   flat  and  non-folding. 

WHITE  HEATHER  SERIES. 

Wedding  cards  for  sending  to  bride  or  bridegroom;  wedding  day  cards 
for  announcements  of  wedding  or  for  congratulations;  silver  wedding 
anniversary  announcement  and  congratulation  cards,  and  "Twenty-first" 
birthday    cards   for   greetings   on    the    occasion    of   coming   of   age. 

BON  VOYAGE  TAGS. 

For  sending  with  flowers,  candies  or  other  gifts  going  to  friends  about 
to  start  on   a  journey. 


BIRN  BROS. 

LONDON  NEW  YORK  SYDNEY  TORONTO 

A.     R.     MACDOUGALL     &     CO.,    266  KING  ST.  WEST,  TORONTO,  ONT. 


BOOKSELLER     AND     STATIONER 


17 


uani 


DOCUMENT  ENVELOPES 


mmmmobbi 


Mi]Hfi(^MiLOJ& 


KO  BOTHER  EXPANDING 


These  document  envelopes  are  great  space-savers.      They  have"~all 
the  advantages  of  any  other  envelopes  and  none  of  the  disadvantages. 

|    A.  R.  MACDOUGALL  &  COMPANY    TheSmeadMfg.Co., 

Canadian  Representatives,  266-268  King  Street  West,  TORONTO       Hastings,  Minn. 


mim 


18 


BOOKSELLER     AND     STATIONER 


NEW  GLASS  BOTTLE 

has  a  well-made  lip 
—  pours  perfectly 
and  averts  drip. 


Ink  does  not  deteriorate  because 
Up  permits  perfect  corking. 

An)  of  the  following  wholesale  stationers  will  be  pleased  to  supply  you 


McFarlane,  Son  &  Hodgson,  Limited,  Montreal 
Brown'Bros..  Limited,  ....  Toronto 
Buntin,  Gillies  &  Co.,  Limited,  Hamilton 

Clark  Bros.   &  Co.,  Limited.  -       Winnipeg 


Smith.  Davidson  &  Wright,  Limited,  Vancouver 
J.  &  A.  McMillan.  -  -  -  -  St.  John.  N.B. 
Barnes  &  Co.,  Limited.  -  -  -  St.  John,  N.B. 
A.  &W.  McKinlay.  Limited.      -       Halifax.   N.S. 


H.  C.  Stephens,  Aldersgate  Street,  London,  England 
W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

CORISTINE    BUILDING  MONTREAL 


!|i||l!i;i;„] 


\m\ 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Big  Possibilities  in  Parcels  Post 

Announcement  of  Zones  and   Rates 


ON    .February    10    the   long-promised 
Parcels  Post    system    will    be   in- 
augurated   in     Canada,     according 
to  an  announcement  made  by  the  Post- 
master-General on  January  28. 

The  service  was  promised  for  January 
1st,  but  was  held  up  by  the  inability  of 
the  Department  to  make  a  satisfactory 
arrangement  with  the  railways  to  carry 
the  service.  The  railways  demanded  a 
total  of  six  millions.  It  is  understood 
that  an  agreement  was  finally  reached 
whereby  the  railways  will  be  paid  three 
millions  a  year  for  carrying  all  the 
mails,  including  those 
by   parcels   post. 

Although  books 
and  printed  matter 
have  hitherto  enjoyed 
a,  lower  rate  than 
some  other  classes  of 
general  merchandise, 
an  enormous  reduc- 
tion will  be  effected 
by  the  new  parcels 
post  schedule.  The 
rural  mail  delivery 
system,  whicli  is  now 
operated  successfully 
in  all  the  thickly 
settled  parts  of  the 
older  provinces,  will 
make  the  value  of 
parcels  post  to  the 
enterprising  retailer 
all  the  more  appar- 
ent. The  two  sys- 
tems in  conjunction, 
present  immense  pos- 
sibilities for  cultivat- 
ing mail  order  or 
' '  telephone  order ' ' 
business  among  coun- 
try dwellers  within  a 
radius  of  twenty 
miles,  whilst  the  pro- 
vincial zone  system 
gives    an    opportunity 


for  a  still  wider  field  for  those  desiring 
to  take  advantage  of  it. 

The  following  memorandum  issued  by 
the  Postmaster-General  explains  in  de- 
tail the  schedule  of  rates  and  gives  some 
reasons  for  their  adoption: 

"After  considering  carefully  every 
phase  of  the  parcel  post  question,  the 
Postmaster-General  has  decided  to  adopt 
the  zone  system  in  fixing  parcel  post 
rates  on  account  of  the  great  area  over 
which  distribution  has  to  be  made  in 
Canada  and  the  comparatively  sparse 
population  of  the  Dominion. 


Illustration  of  20-mile  zone,  using  Ottawa  as  an  example, 
boundaries  are  disregarded. 


"If  a  flat  rate  were  fixed  that  would 
not  entail  too  great  a  loss  to  the  Depart- 
ment in  carrying  parcels  from  one  end 
of  the  Dominion  to  the  other,  or  even 
from  the  centre  provinces  to  the  extreme 
east  or  west,  the  rate  would  be  too  high 
for  comparatively  short  distances  or 
even  between  points  within  the  same 
province,  and  the  only  practical  plan 
appeared  to  be  the  zone  system,  under 
which  the  rates  are  graduated  according 
to  the  distance  a  parcel  will  have  to  be 
carried. 

Provincial  Boundaries. 

"On  account  of  the 
geographical  position 
of  the  provinces  of 
Canada,  and  their  be- 
ing approximately  the 
same  size  when  the 
three  Maritime  prov- 
inces are  considered 
as  one,  it  was  found 
that  the  provincial 
boundaries  would  be 
the  most  convenient 
to  adopt  as  the  limits 
of  tbe  zones,  and  con- 
sequently the  rates 
were  fixed  by  prov- 
inces. This  makes  the 
system  a  very  simple 
one,  much  easier  to 
follow  than  the  zone 
system  based  upon 
mileage  alone. 

"The  first  or  local 
rate  is  5  cents  for  the 
first  pound,  and  1 
cent  for  each  addi- 
tional pound  or  frac- 
tion thereof  up  to 
four  pounds,  and  2 
cents  for  each  subse- 
quent pound  up  to 
eleven  pounds  within 
a  radius  of  twenty 
miles  from  the  place 


In  this  case  provincial 


20 


BOOKSELLER     AND     STATIONER 


oL'  mailing,  irrespective  of  provincial 
boundaries.  This  is  to  give  local  mer- 
chants an  advantage  within  their  own 
neighborhood,  and  also  farmers  and 
gardeners  who  can  use  the  mails  for 
sending  produce  to  their  market  at  a 
low  rate. 

11  Pounds  for  22  Cents. 

"A  parcel  of  eleven  pounds  can  be 
sent  twenty  miles  for  2  cents  a  pound. 
and  this  should  give  the  farmers  a  de- 
cided advantage  in  marketing  eggs  and 
other  perishable  matter.  It  will  also  give 
a  decided  advantage  to  the  country 
merchant  over  the  departmental  stores. 
The  farmer  can  send  out  goods  in  parcels 
up  to  eleven  pounds  to  his  customers  at 
2  cents  a  pound,  while  if  the  same  good3 
were  ordered  from  a  departmental  store 
or  any  other  business  concern  more  than 
twenty  miles  distant,  it  would  cost  about 
5  cents  a  pound  for  postage. 

"The  next  rate  is  fixed  for  the  prov- 
ince in  which  an  article  is  posted.  For 
the  first  pound  the  rate  is  if)  cents,  and 
each  additional  pound  4  cents.  The  cos! 
of  handling  a  one-pound  parcel  is  ap- 
proximately the  same  as  that  of  two  or 
three  pounds,  and  consequently  it  was 
necessary  to  fix  a  minimum  rate  for  the 
first  pound  considerably  higher  than  the 
average  rate  for  the  additional  pounds 
included   in  trio  weighl   of  a   parcel. 

Method  is  Simple. 

"For  an  adjacent  province  the  rate  of 
10  cents  for  the  first  pound  will  apply, 
but  for  each  additional  pound  an  extra 
charge  of  2  cents  will  he  imposed,  mak- 
ing the  rate  10  cents  tor  the  first  pound 
and  6  cents  for  each  subsequent  pound. 
Beyond  the  province  adjoining  the  one 
in  which  a  parcel  is  mailed,  an  additional 
2  cents  a  pound  will  be  imposed  for  each 
province  that  has  to  be  crossed  to  the 
destination  of  the  parcel  up  to  a  maxi- 
mum charge  of  ]2  cents  a  pound. 

"The  method  of  finding  the  rate  on 
any  parcel  is  extremely  simple.  Rate 
cards  will  be  furnished  to  all  post- 
masters and  for  distribution  to  the  pub- 
lic, there  being  a  separate  card  for  each 
province.  On  this  card  is  given  the 
amount  of  postage  chargeable  on  any 
parcel  up  to  a  weight  of  eleven  pounds 
within  the  province  in  which  a  parcel  is 
posted  and  to  all  other  provinces  of  the 
Dominion. 

"When  a  parcel  is  mailed,  the  post- 
master sees  from  the  address  the  pro- 
vince to  which  it  has  to  be  carried,  and 
a  glance  at  this  card  shows  him,  with- 
out making  any  calculation,  what  the 
postage  will  be." 

Eleven  Pounds  Weight  Limit. 
Eleven   pounds   is   the     weight     limit 
under  the  new  system.     It  will  be  noted 
that  after  four  pounds  the  rate  increase-; 


by  2  cents  per  pound.  For  the  first 
three  months  of  the  parcel  post  the  De- 
partment will  accept  parcels  up  to  a 
six-pound  weight  only.  This  is  to  pro- 
vide against  a  rush  of  business  at  the 
outset  before  the  facilities  for  handling 
the  parcels  post  have  been  fairly  tested. 

During  the  organization  period  of 
three  months  an  additional  fee  of  5 
cents  is  to  be  charged  on  parcels  mailed 
for  local  delivery  by  the  carriers. 

There  will  be  seven  major  provincial 
zones,  the  Maritime  provinces  compris- 
ing one.  In  sending  a  parcel  across  the 
continent  there  will  be  an  additional 
charge  for  each  additional  zone  or  pro- 
vince through  which  it  passes. 

The  local  zones  override  provincial 
boundaries,  in  the  case  of  a  town  located 
nearer  than  20  miles  to  the  border.  The 
illustration  on  the  previous  page,  in 
which  the  city  of  Ottawa  is  used  as  an 
example,  (dearly   illustrates  this  point. 

The  local  zone  rate  should  give  to  the 
merchants  in  smaller  centres  a  decided 
advantage  over  the  department  stores 
located  in  big  cities  beyond  the  "local" 
/one  and  paying  the  higher  provincial  or 
inter-provincial    rates. 

Although  it  is  undoubtedly  true  that 
the  Government  has  much  to  learn  about 
parcels  post  and  it  is  likely  that  the 
experience  of  the  first  few  months  will 
compel  many  adjustments,  it  is  likely 
that  the  system  has  come  to  stay  and  it 
i-  up  to  every  bookseller  and  stationer 
in  Canada  to  take  the  fullest  advantage 
of  it. 


Getting  the  Office 
Supply  Trade 

Local   Dealers'   Advantage 

By  X.  C.  Forbes,  of  the  Peerless  Carbon 

&  Ribbon  .Manufacturing  Company's 

Sales  Force. 

Mr.  Stationer!  Are  you  getting  the 
office  supply  business  of  your  town?  If 
not,  you  should.  Being  a  local  man,  you 
have  every  advantage  over  an  out-of- 
town  supply  man.  You  meet  J.  R. 
Smith,  who  does  the  purchasing  for  the 
Canadian  Steam  Boiler  Company,  and 
you  address  him  as  "Jack."  You  call 
him  by  his  first  name,  yet  you  do  not 
ue!  his  business.  Why?  The  reason  is. 
that  you  do  not  make  a  regular  syste- 
matic canvass  of  the  offices  in  your  town. 
You  make  one  canvass  of  the  different 
offices,  and  because  the  result  in  actual 
orders  is  not  any  too  encouraging,  you 
become  disheartened.  When  the  time 
comes  round  for  your  next  canvass  you 
are  found  in  the  store  instead  of  being 
out  following  up  the  work  done  in  your 
first   canvass.      In   calling  on   Smith,   he 


says,  "Certainly,  Harry,  everything  be- 
ing equal,  we  would  much  rather  buy  our 
goods  locally.  At  the  present  time  we 
are  pretty  well  stocked  up,  but  when  we 
are  in  need  of  any  goods  I  will  call  you 
up."  Yes,  he  intends  to  then,  but  a 
month  goes  by  and  a  city  supply  man 
happens  along  just  at  the  time  when 
Smith  is  in  need  of  some  goods.  The  re- 
sult— outside  man  gets  the  order — Smith 
forgetting  his  verbal  promise  to  you. 
Now,  Mr.  Stationer,  it's  up  to  you  not  to 
let  him  forget.  This  can  only  be  obtain- 
ed by  a  regular  systematic  canvass.  Be 
on  the  job  when  they  need  the  goods 
and  you  will  get  the  orders.  What  is 
true  in  this  case  is  true  in  practically 
all  the  offices  in  your  town. 

City  supply  houses  can  afford  to  pay 
hotel  bills,  railway  fares  and  salesmen's 
salaries  to  u<et  this  business  that  would 
be  yours  if  yon  went  after  it.  Looking 
at  the  bare  truth  of  this,  does  it  not 
really  sound  ridiculous  that  a  represen- 
tative from  a  city  house  can  come  into 
your  town  and  get  the  business  of  the 
firm  across  the  street  from  you,  selling 
them  the  same  goods  at  the  same  price 
you  could  sell  them  for,  only  his  prices 
have  express  and  postal  charges  added, 
and  they  often  have  to  wait  for  goods,  of 
which  they  are  in  urgent  need?  You 
may  say  this  is  all  theory,  but  these  are 
absolute    facts  and   you   know  it. 

The  up-to-date  manufacturers  will 
give  the  stationer,  who  intends  to  get 
out  after  the  business,  every  assistance 
in  the  way  of  advertising  materials  and 
samples.  Some  firms  are  willing  to  go 
further  and  circularize  by  letter  the 
offices  in  your  town,  and  some  even  a 
step  further  than  this  by  having  a 
special  representative,  one  familiar  with 
the  goods  they  manufacture,  call  and 
assist  you  in  a  canvass  of  your  trade. 
But  all  this  is  of  very  little  use  if  it  is 
not  followed  up  by  a  regular  canvass  by 
you. 

Don't  get  the  idea  that  stationery  is 
spelled  "stationary,"  but  get  out  and 
hustle  for  the  office  supply  business  of 
your  town.  Do  it  now.  and  in  six 
months  of  honest  attention  you  will  be 
rewarded  by  an  increased  bank  account. 
Your  one  regret  then  will  be  that  you 
had  not  started  long  ago. 

It  does  not  follow  that  you  will  be- 
come a  millionaire  in  a  year,  but  with 
your  spare  and  wasted  time  you  can  ob- 
tain a  comfortable  income  from  this 
source  of  business.  Get  started  to-day. 
To-morrow  is  the  day  that  may  never 
come! 


Running  a   business  without  knowing 

costs  keeps  a  man  always  figuring  on 
what  would  have  happened  if  certain 
things  hadn't  happened. 


A   WORD   ABOUT    "OPPORTUNE" 
ADVERTISING. 

"Strike  while  the  iron  is  hot,"  is  an 
excellent  rule  to  apply  to  advertising. 

There  are  "seasons"  in  the  book- 
selling' and  stationery  business  and  the 


SCHOOL  OPENS 
JANUARY  5th,  1914 

Are  You  Prepared  ? 

Don't  fail  to  visit  our  store  and  inspect  our  stock  of  School  and 
Office  Strpplies.    We  have  a  larg?  stock  to  select  from 

Scribblers,  Note  Books,  High  and  Public  School  Text 

Books,  Inks,  Paints  Rulers,  Note  Paper,  Writing  Pp.p- 

er.  Envelopes,  etc. 

We  are  dealers  in  all  the  daily  and  weeUy 
News  Papers  and  Magazines 

|j  EDMONDS'  Bock  and  Fancy  Goods  Store 


A  Good  Example  of  Opportune 
Advertising. 

sinewed  dealer  will  observe  them  regu- 
larly and  work  them  to  the  fullest  ex- 
tent. An  example  of  one  of  these  occa- 
sions was  the  opening  of  school  for  the 
spring  term  at  the  close  of  the  Christ- 
mas vacation.  The  way  in  which  one 
dealer  took  advantage  of  this  opportun- 
ity is  portrayed  in  the  advertisement  re- 
produced herewith.  The  space  used  in 
the  original  was  2  columns  by  5  inches. 

Valentine's  Day  and  St.  Patrick's 
Day  are  two  approaching  "annuals" 
that  will  give  opportunities  for  apply- 
ing this  plan  in  a  practical  way. 

Resolve  now  to  take  full  advantage  of 
the  "seasons"  throughout  1914.  It 
will  pay  you. 


A   MINIATURE   POST    OFFICE    FOR 
NEWSPAPER  TRADE. 

Mr.  Y.  Keating,  who  has  been  in  the 
stationery  business  in  St.  Catharines  for 
nearly  30  years  has  built  up  an  unusu- 
ally large  business  in  newspapers,  most 
of  his  customers  being  regular  subscrib- 
ers who  call  daily  for  their  favorite 
paper. 

A  representative  of  Bookseller  and 
Stationer  called  on  Mr.  Keating  recently 
and  saw  his  system  of  handling  some  200 
or  more  customers  in  actual  operation. 
Some  of  the  facts  noted  should  be  of 
interest  to  other  booksellers  desirous  of 
building  up  a  newspaper  trade. 


A  unique  feature  is  the  "post  office'' 
located  at  the  back  of  the  store,  to  which 
the  subscribers  come  or  send  daily  for 
their  papers.  This  is  merely  a  large 
pigeon-hole  affair,  containing  248  separ- 
ate boxes,  a  good  idea  of  which  is  given 
by  the  accompanying  illustration.  Each 
box  is  plainly  numbered  as  shown.  As 
soon  as  a  bundle  of  papers  arrives  it  is 
opened  and  the  list  in  the  record  book 
referred  to  and  the  papers  for  subscrib- 
ers placed  in  their  respective  boxes.  The 
list  of  subscribers  to  each  paper  is  kept 
separately  and  the  box  number  appears 
opposite  each  name;  also  the  date  of 
expiration.     For  instance: 

TORONTO  GLOBE 


Box 

No. 

Subscriber 

Expires 

l.HT 

June   4,    1914 

29 

J.  O.  Wilson   

Jan.  lu  v.nr, 

55 

Robert    Smith    

Auk.    7.     1914 
Nov.   10.   1914 

l(te 

.Miss   May   Beatty 

The  daily  reference  to  the  register  is 

a  constant  reminder  to  get  after  re- 
newals and  it  is  significant  that  Mr. 
Keating  has  enjoyed  a  good  patronage 
in  this  line  practically  ever  since  he 
commenced   business. 

One  particular  advantage  of  the 
"post  office"  method  is  that  it  puts  an 
absolute  check  on  the  number  of  papers 
to  be  reserved  for  regular  customers  and 
the  number  to  be  put  on  the  counter  for 
cash  sales.  At  the  same  time  it  ob- 
viates the  necessity  for  writing  names  on 


the  papers,  a  method  that  is  laborious 
and  often  leads  to  misunderstanding  and 
errors. 

It  is  interesting  to  note  in  passing, 
that  Mr.  Keating 's  book  and  stationery 
store  is  situated  next  door  to  the  St. 
Catharines'  Post  Office,  and  is  known 
as  the  "Post  Office  Bookstore."  The 
name  is  appropriate  in  more  ways  than 
one. 


ACCOMMODATING  CUSTOMERS. 

Every  stationer  who  handles  news- 
papers is  called  on  more  or  less  by  his 
customers  to  accept  "want"  ads.  for  one 
or  more  of  the  papers  he  sells. 

It  cannot  be  said  that  this  business 
is   in    itself  desirable   or  profitable.     As 


&MJUJMJMWJMJMJMJMJI, 

Classified    Advertising 
Accepted  by  Us 

For    All 
Canadian   Papers 


one  dealer  interviewed  by  "Bookseller 
and  Stationer"  expressed  it:  "It's  more 
bother  than  it's  worth."  Undoubtedly 
it  is.  looking  al  it  solely  from  a  financial 
standpoint.  But  it's  one  of  those  little 
courtesies  that  the  obliging  newsdealer 
is  called  upon  to  perform  for  the  ac- 
commodation of  his  trade.  For  instance. 
there  is  the  the  barber  who  wants  a 
"man,"  a  tinsmith  who  wants  a  "help- 
er" and  any  number  of  other  enquiries 
from  those  who  do  not  write  many  busi- 
ness letters  and  when  a  "want"  ad.  is 
required  their  first  thought  is  to  give 
it  to  the  stationer  from  whom  they 
purchase  their  daily  paper. 

Instead  of  accepting  and  forwarding 
tins  picayune  advertising  grudgingly, 
Sledinan  Bros.,  Brantford,  have  adopted 
the  better  plan  of  accepting  it  with  open 
arms,  as  it  were.  A  framed  sign,  as 
illustrated,  about  2  ft.  wide  and  1  ft. 
high  hangs  from  t he  ceiling  in  a  promi- 
nent position  in  the  store,  and  they  are 
prepared  for  any  business  in  this  line 
that  turns  up.  As  a  matter  of  fact  the 
ads.  are  generally  limited  to  three  or 
four  of  the  best  known  Canadian  papers, 
the  rates  of  which  are  easily  kept  track 
of  and  there  is  very  little  trouble  at- 
tached to  the  sending  in  of  the  adver- 
tisements. The  papers  all  allow  a  small 
commission  on  the  business  turned  in 
and  this  can  easily  be  credited  to  the 
current  account  for  newspapers. 

But  the  strong  point  to  be  remembered 
is  that  it  is  an  easy  way  to  perform  a 
service  for  a  customer  just  when  he 
needs  it  and  it  is  just  such  little  accom- 
modations that  make  permanent  friends 
for  your  store. 


LIVE  STATIONERS  WANTED. 

When  planning  a  series  of  window  displays  why  not 
include  a  typewriter  window?  Perhaps  your  answer  will 
be  "But  I  don't  carry  typewriters."  In  that  case,  why 
don't  you  carry  them?  Better  start  now.  Typewriters 
are  essential  in  a  stock  o  foffice  supplies.  It  is  true  that 
most  of  the  typewriters  are  sold  by  highly  specialized  sales- 
men who  devote  their  whole  time  to  selling  typewriters.  But 
why  should  not  the  local  dealer  be  able  to  make  some 
arrangement  to  co-operate  with  a  certain  typewriter  firm 
and  act  in  co-operation  with  (lie  salesman  covering  that 
particular  ground?  Once  the  retailer  demonstrates  that 
he  is  a  live  one  and  means  business,  there  "ill  be  no 
difficulty  in  making  such  an  arrangement,  both  the  type- 
writer company  and  their  representatives  will  welcome  it. 
But  it  is  the  fact  that  the  average  stationer  has  made  no 
effort  to  sell  typewriters  that  has  tended  to  take  the  type- 
writer business  out  of  the  general  stationer's  hands.  In 
the  past  few  years  there  has  been  an  awakening  among 
commercial  stationers  in  the  United  States  and  in  the 
larger  centres  of  Canada  and  dealers  are  to  lie  found 
now  whose  chief  income  comes  from  the  sale  of  the 
larger  items  in  the  office  equipment  field,  such  as  type- 
writers, adding  machines,  addressing  machines,  envelope 
sealers,  office  desks,  filing  cabinets  and  other  articles  that 
sell  at  prices  that  are  far  above  the  average  in  the  sta- 
tionery business.  Consequently  they  are  doing  a  much 
larger  business  than  formerly  and  from  the  fact  that  this 
programme  tends  to  impress  their  customers  that  they 
carry  a  complete  line  of  stationery  and  office  appliances,  it 
is  far  easier  to  get  business  in  all  branches  of  stationery 
merchandise.  Every  stationer  should  make  it  a  point  to 
feature  the  office  equipment  end  of  his  business  this  year. 

Get  into  touch  with  a  good  firm  dealing  in  rebuilt 
typewriters  and  a  profitable  field  will  be  opened  to  you- 
Bookseller  and  Stationer's  Special  Service  Department  is 
at  your  disposal  to  help  you  in  matters  of  this  kind. 


THIS  WILL  APPEAL  TO  YOU. 

Few  Canadian  booksellers  are  living  up  to  their  oppor- 
tunities in  the  selling  of  books.  What  they  lack  is 
specialized  effort.  Bookseller  and  Stationer  has  fre- 
quently advocated  the  adoption  of  the  card  index 
system  to  kep  track  of  book  buyers  and  to  tabulate 
the  particular  subjects  in  which  these  customers  are 
interested,  so  that  they  may  be  intelligently  followed 
up  when  an  important  new  book  is  published.  How  many 
Canadian  booksellers  have  adopted  this  system  or  one  that 
answers  the  same  purpose?  We  are  going  to  continue 
to  pound  this  in  hoping  that  eventually  this  method  of 
bookselling  will  be  the  rule  instead  of  the  exception  as  at 
present  among  the  booksellers  of  Canada. 

The  representative  of  a  leading  British  publishing 
house  made  a  good  point  in  the  course  of  a  conversation 
with  Bookseller  and  Stationer  the  other  day.  His  con- 
cern puts  out  a  series  of  excellent  dictionaries  and  he 
pointed  out  how  the  dealer,  even  in  a  small  town  could  sell 


hundreds  of  dictionaries  by  specialized  effort.  His  sug- 
gestion was  that  the  dealer's  programme  should  include 
a  certain  low-priced  dictionary  in  (doth  and  leather  bind- 
ings selling  at  25c  and  50c  respectively;  a  medium-priced 
dictionary  in  cloth  and  leather  bindings  and  a  high-priced 
dictionary.  The  advertising  should  lie  of  a  general  char- 
acter emphasizing  the  need  in  every  household  of  a  good 
up-to-date  dictionary.  Naturally  certain  customers  could 
not  afford  to  pay  as  much  as  others,  that  being  his  reason 
for  suggesting  the  featuring  of  different-priced  dic- 
tionaries. 

Newspaper  advertising,  co-operating  with  judicious 
circularization  of  prospective  buyers,  window  displays  and 
personal  introduction  could  not  fail  to  effect  many  sahs. 

This  suggestion  will  readily  appeal  to  the  readers  of 
Bookseller  and  Stationer  as  a  good  practical  scheme  and 
we  hope  that  they  will  act  upon  it. 

[f  they  do,  there  will  be  many  times  the  number  of 
dictionaries  sold  this  year  than  were  disposed  of  by  the 
booksellers  last  vear. 


THE  BUSINESS  OUTLOOK. 

It  will  perhaps  he  in  order  to  brieflly  review  some 
figures  relating  to  the  year  L913—  figures  which  go  far  t» 
prove  that  conditions  were  not  so  bad  for  all  and,  what  is 
more  to  the  point,  which  point  with  unmistakable  direct- 
ness to  the  bright  prospects  ahead. 

A  few  figures  will  demonstrate  how  fundamentally 
sound  conditions  were  under  1913.  Dairy  products  of  the 
prairie  provinces  brought  in  about  $5,000,000,  or  nearly 
$2,000,000  more  than  in  1912.  Live  stock  in  the  same 
section  approximated  $23,000,000,  or  an  increase  of  nearly 
$8,000,000  over  the  preceding  year. 

The  output  of  the  iron  and  steel  trades  showed  an  in- 
crease of  10%.  The  earnings  of  the  railways  showed 
advances  ranging  from  4V2%  to  12y2% — a  significant 
indication  of  national  growth.  Canada's  cereal  milling 
capacity  increased  to  121,000  barrels  per  day,  which  is 
about  10,000  barrels  more  than  the  1912  capacity. 

Approximately  speaking,  Canada's  external  trade  was 
$200,000,000  greater  during  1913  than  for  the  preceding 
year  and  this,  so  the  statisticians  tell  us,  is  the  greatest 
increase  in  any  one  year  in  the  history  of  the  Dominion. 

A  few  other  facts  will  serve  to  prove  the  fact  that  1913, 
though  a  year  of  uncertainty  and  of  hampering  financial 
tightness,  was  nevertheless  a  year  of  industrial  activity. 
Some  4,000  miles  of  new  track  was  laid.  The  population 
increased  by  nearly  half  a  million,  the  immigration  figures 
showing  a  total  influx  of  48,812  during  the  year. 

The  present  year  is  opening  with  splendid  promise. 
The  gradual  improvement  in  conditions,  which  was  pre- 
dicted, is  being  felt.  Each  week  sees  a  brightening  of  the 
business  horizon  and  a  larger  volume  of  trade.  That  this 
gradual  process  of  development  will  continue  for  several 
months  is  the  general  belief;  and  after  that,  there  will  be 
no  limit  to  the  measure  of  the  prosperity  that  will  be  felt. 


BOOKSELLER     AND     STATIONER 


23 


ABOUT  SPECIAL  SALES. 

In  order  to  make  a  special  sale  a  real  success  there  must 
be  thorough  preparation.  The  old  admonition  "look  be- 
fore you  leap"  applies  here.  You  must  be  sure  not  only 
fchat  the  sale  will  be  an  immediate  advantage  to  the  busi- 
ness but  that  it  will  not  prove  a  boomerang  by  injuring 
future  business.  Even  the  simplest  kind  of  sale  cannot 
be  expected  to  succeed  if  it  has  had  no  advance  thought 
in  getting  ready  for  it.  There  must  be  first  an  examin- 
ation of  the  stock  for  the  sale  to  see  that  there  is  enough 
of  it  to  meet  any  reasonable  demand.  The  prices  must 
then  be  fixed.  The  questions  must  be  answered  whether  it 
is  stock  that  must  be  sold  at  any  price  to  prevent  it  from 
going  lower  than  it  has  already  gone,  whether  it  is  stock 
that  one  can  afford  to  reduce  at  all,  or  whether  it  is  stock 
that  can  be  used  as  a  sales  leader,  by  selling  it  for  less 
than  cost  though  it  be  staple. 

Sit  down  and  lay  out  a  regular  programme.  This 
programme  should  call  for  an  examination  of  stock,  with 
orders  to  the  clerks  to  get  the  stock  out  and  into  proper 
shape  for  selling,  making  it  look  as  attractive  as  possible. 
There  should  be  window  and  inside  displays  provided  for, 
advertising,  show  cards,  selling  schemes  and  attractive 
single  and  combination  prices. 


POINTED  EDITORIALS. 

Did  you  get  your  share  of  the  January  business  in 
•ffice  diaries,  pocket  diaries,  desk  calendar  pads  and  year 
books  ? 


The  demeanor  of  a  cranky,  peevish  employer  is  liable 
to  be  reflected  in  his  assistants.  What  chance  has  that 
store  in  the  race  For  popular  favor? 

*  *         * 

Your  customers  will  appreciate  being  informed  as  to 
which  are  the  best  selling  books  of  the  month.  Keep 
them  posted.    This  will  enhance  your  sales. 

*  #        * 

Encourage  your  shop  assistants  to  offer  suggestions. 
They  will  come  forward  with  good  ones  and  every  time 
you  adopt  one,  the  assistant  who  made  it  will  be  all  the 
more  enthusiastic   in  the  business. 

*  »         * 

Read  the  announcements  in  the  advertising  pages.  You 
will  glean  pointers  that  will  mean  dollars  to  you.  The 
wholesale  firms  cannot  afford  to  advertise  anything  that 
will  not  prove  beneficial  to  you. 

*  *         * 

It  is  not  an  uncommon  thing  to  see  the  merchant  whose 
time  is  worth  two  or  three  thousand  dollars  a  year,  doing 
work  that  should  properly  come  within  the  scope  of  a  ten- 
tollar-a-week  clerk  or  a  five-dollar-a-week  apprentice  or 

errand  boy. 

*  *         * 

Have  you  planned  to  get  the  best  possible  results  out 
ef  this  year's  Valentine  trade?  There  is  still  time  to 
strengthen  your  attack.  Put  vim  and  enthusiasm  in  your 
newspaper  ads  and  make  your  valentine  window  display 

the  talk  of  the  town. 

*  *         * 

Ask  the  traveling  men  to  tell  you  of  any  new  schemes 
successfully  adopted  by  the  merchants  whom  he  calls 
wpon  in  other  towns.  You  cannot  overestimate  the  value 
•f  the  co-operation  you  can  get  by  having  the  right  rela- 
tionships with   the  road  men. 


Don't  Say  Too  Much 


ABOUT  the  last  person  in  the  world  to  whom  the 
motto  "Speech  is  Silver,  Silence  is  Golden,"  would 
at  first  sight  appear  to  be  applicable,  is  the  sales- 
man, but  it  is  the  exception  which  proves  the  rule,  and  the 
exception  in  this  case  recently  came  to  light  in  connection 
with  an  advertisement  in  one  of  the  MacLean  publica- 
tions, carrying  with  it  a  lesson  which  should  be  carefully 
noted  by  all  salesmen. 

The  ad-writer  had  performed  his  part  of  the  work 
well.  A  good  forcible  selling  talk  had  stimulated  in  the 
prospective  buyer  the  desire  for  possession  and  had  con- 
vinced him  that  the  article  advertised,  an  expensive  en- 
cyclopaedia, was  exactly  what  he  required.  He  therefore 
noted  the  address  of  the  agent,  to  whom  he  forthwith  paid 
a  visit  with  the  object  of  placing  his  order. 

Now  here  was  a  sale  practically  completed,  a  mere 
order-taker  could  have  done  the  rest;  but  the  agent  or 
salesman,  who  was  something  more  than  one  of  the  mere 
order-taking  kind,  without  stopping  to  find  out  how  far 
the  sale  had  progressed,  rashly  assumed  that  he  had  to  deal 
with  practically  a  "raw"  prospect  and  at  once  started 
off  with  a  long  and  carefully  prepared  selling  talk, 
pointing  out  the  advantages  of  the  work  in  question,  its 
low  price,  its  superiority  to  other  similar  works,  how  com- 
plete, and  how  up-to-date  it  was,  etc-,  etc.,  all  of  which 
would  have  been  quite  in  place  for  a  new  enquirer,  but 
which  was  quite  unnecessary  in  the  case  of  a  would-be 
purchaser  who  bad  already  carefully  read  the  advertise- 
ment. It  was  in  vain  that  the  customer  endeavored  sev- 
eral times  to  interrupt  and  explain  that  he  had  already 
been  so  much  impressed  by  these  arguments  that  they  had 
induced  him  to  decide  upon  purchasing  the  work  which  he 
had  now  come  to  do;  the  salesman  would  not  let  him  get 
a  word  in  edgeways,  but  insisted  on  going  through  with 
his  talk  to  the  bitter  end;  with  the  result  that  the  cus- 
tomer, whose  time  was  of  value  to  him,  left  the  store  in 
disgust,  deciding  to  send  an  order  by  mail. 

It  may  not  be  often  that  such  an  extreme  case  as  this 
occurs,  but  there  are  doubtless  many  occasions  on  which 
a  sale  is  missed,  at  any  rate  for  the  time  being,  because 
the  salesman  does  not  watch  to  see  the  effect  of  his  talk 
and  therefore  says  too  much,  not  being  content  to  "let 
well-done  alone." 

It  is  not  always  an  easy  matter  to  spot  the  psycholog- 
ical moment,  it  varies  with  different  individuals.  One  man 
may  be  of  the  slow  and  cautious  type,  and  may  wish  to 
hear  all  the  salesman  has  to  say  on  the  matter  before  he 
makes  up  his  mind,  and  it  may  be  that  only  after  every 
argument  has  been  advanced  that  he  is  satisfied  and  can 
be  brought  up  to  the  order-placing  point.  On  the  other 
hand,  a  man  who  has  read  up  all  the  seller  has  to  say  in 
favor  of  his  wares  and  who  has  made  up  his  mind  to  buy 
subject  to  a  satisfactory  reply  to  one  or  two  queries  he 
may  have  to  ask,  will  not  wish  to  waste  time  in  hearing 
again  what  he  has  already  read,  but  is  prepared  to  close 
the  deal  as  soon  as  his  questions  are  answered. 

Too  much  talk  is  as  bad  as  too  little.  Let  the  salesman 
see  that  nothing  is  left  unsaid  that  is  likely  to  promote 
the  sale  for  which  he  is  working,  but  let  him  not  go  to  the 
other  extreme  and  bombard  his  prospect  with  arguments 
with  which  the  latter  is  already  familiar.  He  should 
watch  carefully  to  see  whether  his  arguments  are  being 
appreciated,  and  even  if  he  cannot  always  spot  the  exact 
moment  at  which  the  deal  could  be  closed,  he  can  at  least 
remember  that  the  client  in  order  to  give  an  order  must 
have  an  opportunity  of  getting  in  a  word  somewhere. 


A  Good  Example  of  Store  Front  Efficiency 

Show  Windows  ot  J.   H.   Remick  Co.,  Toronto  Constructed  so  as  to  Secure 
Maximum  Advantage  of  Comparatively  Narrow  Frontage  on  Busy  Yonge  St. 


Pictures  are  presented  this  month  of 
the  extraordinary  front  of  the  new  store 
of  the  J.  H.  Remick  Co.,  on  Yonge  St., 
Toronto.  This  is  their  second  store  in 
this  city  and  the  new  one  is  only  a  block 
away  from  the  first.  These  stores  are 
called  "Song  Shops,"  but  in  addition 
id  dieet  music,  the  selling  of  which 
forms  the  distinctive  feature  of  the 
business,  the  stock  as  indicated  by  the 
illustrations  of  the  windows,  includes 
stationery,  post  cards,  pictures,  dolls. 
toys,  and  an  infinite  variety  of  novelties. 

So  successful  a  record  was  made  by 
the    first    store    that   a    much    larger   and 


to  enhance  their  own  window  displays, 
and  inside  the  store  they  will  get  an 
abundance  of  additional  ideas  for  effec- 
tive rack,  table,  counter  and  wall  dis- 
plays of  merchandise. 

At  the  front  of  the  store  proper,  that 
is  the  rear  of  the  "store  front,"  a  piano 
is  so  situated  that  the  sound  is  thrown 
out  to  the  street  and  is  played  almost 
continuously  while  a  vocalist  sings  the 
latest  song  hits,  special  attention  being 
paid  to  requests  of  customers  or  prospec- 
tive customers.  This  method  naturally 
increases  to  a  very  great  degree,  the 
^.ilrs  of  sheet  music.     One  can  drop  into 


variety  of  goods  stocked  and  that  fact 
is  another  indication  of  the  effective- 
ness of  these  window  displays.  They 
constitute  a  true  index  of  the  goods 
carried  inside  the  store  and  are  so  at- 
tractive that  people  naturally  want  to 
see  the  inside,  thus  accomplishing  the 
true  mission  of  the  show  window. 

These  are  facts  that  are  worthy  of 
the  retail  stationer's  thorough  attention 
and  should  inspire  emulation.  All  the 
merchandise  carried  in  these  Remick 
stores  are  of  the  class  naturally  fitting 
in  with  the  retail  stationery  and  novelty 
business  and  the  selling  methods  so  suc- 


The   exceptionally   fine   front    ot   tin-   new   music  and    novelty  store  of  the  .1.   II.  Remick  Co.,  in  Toronto. 


more  elaborately  fitted  one  was  recently 
opened  and  the  firm  will  continue  to 
operate  both  stores. 

The  window  space  alone  of  the  new 
establishment  is  sufficient  to  carry  quite 
an  extensive  stock,  and  it  will  be  seen 
that  there  is  plenty  of  room  in  the 
rotunda  formed  by  the  unique  design  of 
the  front,  for  people  to  pass  along,  view- 
ing section  by  section,  without  undue 
crowding. 

Out  of  town  retailers  should  make  it 
a  point  to  visit  this  store  when  in  To- 
ronto. They  will  glean  many  valuable 
pointers   that   can   be  put   into   practice 


this  store  at  almost  any  hour  of  the  day 
and  find  a  crowd  of  people  there,  while 
in  the  busiest  hours  of  the  afternoon  and 
in  the  evening,  the  place  is  generally 
thronged. 

Their  immense  variety  of  post  cards, 
pictures,  striking  novelties,  and  the  fact 
that  the  displays  seem  to  have  under- 
gone kaleidoscopic  changes,  as  people 
drop  in  from  time  to  time,  has  made  the 
spot  a  sort  of  a  magnet  and  one  of  the 
points  of  interest  which  visitors  to  the 
city  must  see. 

The  illustrations  accompanying  this 
article    give   a    fairly   good    idea    of   the 


cess  fully  employed,  can  be  advantage- 
ously  adopted  in  any  stationery  store. 

The  merchant  who  will  be  the  first  to 
do  this  in  his  town  will  score  a  distinct 
success  that  will  result  in  increasing  his 
business  to  a  marked  degree. 

Put  these  ideas  into  practice  and  try 
to  show  something  new  every  day.  By 
doing  that  you  will  create  an  interest 
that  will  keep  people  continually  coming 
into  your  store  to  find  out  "what's  new 
to-day?" 

The  more  enthusiastic  you  make 
people  about  your  store  the  greater  will 
be  vour  sales. 


BOOKSELLER     AND     STATIONER 


25 


'They  constitute  a  true  index  of  the  goods  carried  inside  the  store." 


LEATHER  HAND  BAGS  STILL  LEAD 

One  of  the  most  encouraging  features 
of  the  fancy  leather  goods  trade  was 
the  sustained  demand  for  leather  hand 
bags  during  the  past  holiday  season. 

Fabric  bags  did  not  develop  the 
strength  which  had  been  generally  ex- 
pected, and,  while  a  considerable  busi- 
ness was  done  during  the  season  in  fab- 
ric bags,  they  did  not  figure  as  con- 
spicuously as  during  the  past  few 
seasons. 

Styles  have  not  changed  very  much 
since  early  in  the  season,  although  there 
seems  to  be  a  disposition  on  the  part  of 
manufacturers  to  make  a  more  liberal 
use  of  metal  frames.  The  flat  shapes 
and  vanity  styles  still  lead  all  others. 

The  use  of  fittings  seems  to  be  almost 
general;  very  few  bags  are  being  put  on 
the  market  without  some  kind  of  fittings, 
even  though  it  be  but  the  small  change 
purse  and  the  almost  inevitable  mirror. 
The  popularity  of  the  watch  bracelet  has 
had  considerable  influence  in  the  line  of 
hand  bags,  many  of  the  newest  being- 
fitted  with  watches. 

Black  leathers  continue  to  rule,  pin 
seal  being  still  a  decided  favorite,  being 
used  almost  exclusively  for  the  making 
of  bags  having  the  new  pleated  effect. 
The  few  colored  bags  which  are  being 
shown  are  mostly  in  dark  colors,  there 
being  an  almost  entire  absence  of  the 
bright  high-colored  leathers  that  were 
formerly  so  much  in  evidence. 

A  recent  novelty  is  called  a  bracelet 
watcn  bag.  The  handle,  which  is  re- 
movable, is  made  in  the  form  of  a  watch 
bracelet,  and  contains  a  dainty  watch; 


an  extra  handle  is  provided  to  take  its 
place  when  the  watch  is  being  carried 
on  the  wrist. 

The  Newel]  Manufacturing  Co.  is  the 
name  of  a  new  firm  which  has  just 
started  in  the  manufacturing  of  ladies ' 
hand  bags,  belts  and  novelties  at  40 
East  21st  Street.  New  York. 


PERIODICAL  NOTES. 

"The  Prince  of  Graustark,"  by 
George  Barr  McCutcheon,  will  be  run 
serially  in  ''The  National  Sunday  Maga- 
zine." 

"Health  Magazine"  lias  been  ac- 
quired by  the  publishers  of  "Physical 
Culture,"  and  will  be  merged  with  the 
latter  magazine. 

Owen  Seaman,  editor  of  Punch,  has 
been  created  a  knight.  Sir  Owen  has 
been  on  the  staff  of  Punch  since  1897, 
and  its  editor  since  1906. 

W.  R.  Hearst  has  purchased  "Vanity 
Fair"  and  "Hearth  and  Home."  They 
will  be  merged  under  the  name  of 
"Vanity  Fair,"  together  with  the  Lon- 
don ••Weekly  Budget." 

The  "Candid  Quarterly  Review,"  a 
new  quarterly  dealing  with  public 
affairs — political,  scientific,  social,  and 
literary — conducted  by  Thomas  Gibson 
Bowles,  will  appear  in  February,  from  26 
Maiden  Lane,  London,  W.C. 

••Canadian  Standard  Magazine"'  is  a 
new  publication  being  published  in  Cal- 
gary by  the  proprietors  of  the  Western 
Standard,  a  weekly  paper.  The  maga- 
zine "was  organized  to  exploit  Western 
Canada,  particularly  in  it*  fanning 
life." 

The  three  weekly  journals.  "Ma- 
dame," "The  Throne,"  and  "The  On- 
looker," have  ceased  publication,  and  by 
arrangement  with  the  liquidator  the 
subscribers  have  been  taken  over  by  the 
"Gentlewoman,"  and  are  now  receiving 
that  journal  every  week. 


"And   are    so   attractive   that   people   want    to   see   the   inside,    thus 
accomplishing  the  true  mission  of  the  show  window." 


2b 


HOOK SELLER  AND  STATIONER 


—         A  Rearranged  Store  Increased  Sales 


Stedman  Bros.,  Brantford,  Adopted  Plan  of  Putting  All 
Counters  and  Shelves  Within  Easy  Reach  of  Customers 
and    Found    it     Profitable  —  No    Extra    Help    Needed. 


One     of     the     new      .lesions     in     Biru     Bros'. 

Dominion  scries  of  greeting  cards. 

CLERK'S  GOOD  WORK. 
The   following  letter   from  a   clerk   in 
Wright's    drug    and  stationery  store  at 
Picton    illustrates    how   young   men   can 
gel    business    for    their  employers   even 
mit  of  business  hours.     In  fact,  it  is  a 
ease  of  combining  business  with  pleasure 
with    satisfaction   to  all   concerned: — 
Picton,  Ont.,  Jan.  10,  1914. 
Bookseller   ami    Stationer, 
Toronto.  Out. 
Dcai'     Sirs. — This     winter     a     county 
hockey  lea- uc  was   formed   here.   I   talked 
with    sonic  of  the   hoys,  and   as  a   result 
secured  orders  for  about  $12.00  worth  of 
pennants   for  the  different  clubs.       This 
might  prove  of  interest  to  other  dealers 
where  such  a  league  exists,  so  I  pass  it 
along    for  what  it  is  worth. 

J  remain,  yours  sincerelv. 

G.  C.  MARTIN. 

P3 

ESTABLISH     CANADIAN     BRANCH. 

P.  F.  Volland  &  Co.,  art  publishers, 
Chicago,  have  opened  up  a  Canadian 
office  in  the  McLeod  and  Allen  Building, 
2(>6-268  King  Street  West.  This  firm 
manufactures  an  extensive  line  of  calen- 
dars. Christmas  cards,  and  booklets, 
Easter  cards,  valentines,  and  other  novel- 
ties. In  addition  to  these  they  publish 
attractive  series  id'  gift  books  and  book- 
lets. 

With  the  opening  id'  the  Canadian 
office,  it  is  confidently  expected  that  the 
business  will  develop  in  Canada  as  rapid- 
ly w-  it  has  in  the  United  States,  where 
the  Volland  publications  enjoy  an  ei- 
\  iable  degree  of  popularity. 

This  concern  is  also  making  arrange- 
ments to  establish  a  branch  in  London, 
England,  to  handle  their  English  busi- 
ness to  the  besl  advantage. 


"How  do  you  like  your  new  arrange- 
ment of  counters  and  fixtures?"  was  a 
question  put  to  "Ted"  Stedman,  of 
Stedman  Bros.,  retail  book  and  station- 
ery store,  Brantford,  by  a  representative 
of  Bookseller  and  Stationer. 

"We  have  found  it  a  decided  im- 
provement," replied  Mr.  Stedman, 
"and,  in  fact,  we  attribute  to  it  an  in- 
crease in  our  regular  business  of  about 
10  per  cent." 

"Do  you  see  those  books  over  there?" 
continued  Mi  Stedman,  pointing  to  the 
shelves  on  the  opposite  side  of  the  store, 
"those  were  previously  behind  the 
counter.  Now  a  customer  may  get  right 
up  to  them,  look  them  over,  and  hand 
the  ones  selected  to  a  clerk  and  the  pur- 
chase is  quickly  i ipleted. 

It  will  be  noted  by  referring  to  the 
lower  diagram  shown  on  this  {tape  that 
the  old  arrangement  was  very  similar 
to  that  usually  followed  in  most  stores, 
especially  in  tliose  having  a  somewhat 
limited  frontage.  The  two  rows  of 
counters  were  placed  on  opposite  sides, 
the  book'  shelves  being  behind  them,  and 
space  left  for  customers  in  the  centre 
of  the  store.  Difficulty  was  always  ex- 
perienced in  getting  customers  to  come 
very    far    into    the    store.      Many    would 


Stedman  store,  ami  whether  they  turn 
to  the  right  or  left,  there  is  plenty  to 
interest  them  and  the  natural  thing  to 
do  is  to  make  the  entire  circuit  and  make 
what  purchases  are  desired  on  the  way 
around. 

The  old  arrangement  gave  the  sales 
staff  two  passages  and  the  customers 
one.  The  new  plan  reverses  the  ordeT, 
the  clerks  occupying  one  narrow  pass- 
age in  the  centre  and  the  customers  be- 
ing  given  two  passages,  one  on  either 
side.  The  former  lay-out  gave  the  cus- 
tomers two  buying  counters.  The  re- 
arrangement gives  them  the  whole  four, 
and  the  book"  shelves  receive  nearl.v  as 
much  attention  as  do  the  regular  coun- 
ters. 

It  is  important  to  note  also  that  not 
only  was  no  additional  equipment  neces- 
sary in  order  to  accomplish  this  splendid 
increase  in  sales,  but  the  same  size  staff 
has  handled  the  business  as  formerly. 
Tins  is  explained  by  two  reasons.  First, 
as  already  indicated,  the  public  are  much 
more  inclined  to  go  to  the  back  of  the 
store  and  frequently  go  right  around  the 
counters,  thus  enabling  the  clerks  to 
"spread  out"  and  work  to  better  ad- 
vantage.    Secondly:  customers  are  given 


SoOKSHfLVeS    (BfWHD  COU/ffBZ) 


<ZLEBHS 


cucetts 


SHOWCASE 

coumie 

navsPAPces 

showcase 

swowcase 

coo/vree 

amc£ 


JgfA    foe  PUBUC 


•SW/WS/WG 
£kUVU  O/SPLA  Y 


SHOWCASE 

MAGAZINES 

COUA/TE/Z 

cuexs 


3oaKSHfLi/65  (behwd  axwroz) 


OLD   ARRANGEMENT. 


EWeAMCf 


&o&K:&r*EL\/E.s      Copeh  70  evaac) 


PUbl, 


C    0A&5AG£ 


COUMT/S 

SHOWCASE 

COUflTX 

ai-sexs 

cow/ree 

showcase: 

cotw7f/e 

cusexs 


SHOWCASE 

SHOWCASE 

Public  F&&SAG6 


8oOKSHfLVS5  (pPCrt  70  Pt/Bi/C) 


±A 


#sgr 


NEW  ARRANGEMENT. 


come  to  the  counter  at  a  point  near  the 
door  and  wait  until  the  clerk  found  what 
was  asked  for  and  depart.  The  result 
was  a  constant  congestion  of  sales  help 
behind  the  counters  on  both  sides,  near 
the  front  of  the  store. 

The  new  arrangement  of  counters  and 
show  cases  embodies  the  "circle"  idea 
so  familiar  to  department  stores.  A 
great    many    customers    now    enter    the 


a  better  opportunity  to  "help  them- 
selves" and  the  time  of  the  clerk  is  not 
taken  up  until  the  purchase  is  actually 
made.  This  does  not  mean,  however, 
that  no  one  is  at  hand  to  make  sugges- 
tions or  furnish  any  information  desired, 
but  the  idea  is  merely  to  throw  the  book- 
shelves open  to  the  customers,  and  re- 
gard them  in  the  same  way  as  the  ordin- 
ary selling  counters. 


BOOKSELLER     AND     STATIONER 


27 


Good  Window  Display  Sells  Many  Books 


Local  Interest  of  Title  Also  a  Factor 


Every  progressive  retailer  to-day 
realizes  the  value  of  attractive  window 
display,  just  as  every  successful  dealer 
appreciates  the  importance  of  judicious 
newspaper  advertising  in  his  local  paper. 
Both  are  extremely  important  factors  in 
the  success  of  a  book  and  stationery 
store,  and  neither  should  be  disregarded. 
There  is  an  abundance  of  proof  of  the 
value  of  these  mediums  but  it  would  be 
hard  to  find  any  more  convincing  or  con- 
clusive than  that  which  conies  from  G.  S. 
Forsyth  &  Co.,  Vancouver. 

In  the  magnificent  Christmas  window 
display,  illustrated  on  this  page,  a  novel 


sort,  and  this  is  especially  true  of  the 
smaller  towns  and  villages.  Occasion- 
ally very  commendable  books  are  pub- 
lished dealing  with  the  historyof  a  group 
of  counties  in  a  manner  that  is  of  intense 
interest  to  all  residents  of  the  locality 
written  about.  In  such  cases  the  book- 
sellers who  are  on  the  ground  should 
endeavor  to  push  the  sales  of  the  book 
to  the  limit  immediately  it  is  published, 
even  going  to  the  extent  of  organizing 
and  carrying  out  a  thorough  canvass  of 
the  district  where  such  seems  necessary. 
The  rural  mail  carrier's  co-operation 
should  be  of  value  in  this  regard. 


The  business  of  the  National  Loose- 
Leaf  Company,  Limited,  of  London, 
England,  has  been  moved  to  Canadian 
House,  25  Little  Britain,  E.C. 

The  National  Blank  Book  Co.,  of 
Holyoke,  Mass.,  have  prepared  a  series 
of  large  photographs  of  blank  books  in 
the  making  to  be  loaned  to  stationers  for 
backgrounds  in  window  displays  of 
blank  books. 

Hughes-Owens  Company,  Ltd.,  are 
just  moving  from  their  stand,  312  Ross 
Ave.,  Winnipeg,  to  very  much  larger 
premises  on  the  ground  floor  of  the  Gait 
Block,  corner  Princess  and  Bannatyne 
Ave.  It  was  necessary  to  secure  more 
space,  and  the  management  decided  that 
they  would  take  sufficient  floor  area  to 
enable  the  display  of  the  various  lines 


Effective  window  display  of  G.  S.  Forsyth  &  Co.,  Vancouver. 


feature  is  introduced  in  the  large  arch 
advertising  "Legends  of  Vancouver," 
by  E.  Pauline  Johnson,  recently  de- 
ceased. Beneath  the  arch  is  hung  a  copy 
of  the  book  itself.  The  result  was  that 
in  a  short  time  G.  S.  Forsyth  &  Co.  sold 
nearly  7,000  copies  of  the  book  in  ques- 
tion. Undoubtedly  the  strong  local  in- 
terest associated  with  both  book  and 
author  was  a  potent  factor  in  producing 
this  remarkable  sale,  but  the  fact  re- 
mains that  the  Forsyth  Co.  recognized 
these  possibilities  and  used  them  in 
their  merchandising  efforts  to  the  fullesi 
extent. 

It  is     always     a  safe     plan     to     give 
prominence    to    local    features    of    any 


Stationery   Trade   News 

James  Gordon,  Napanee,  has  moved 
into  a  larger  store. 

W.  C.  Talbot,  dealer  in  novelties, 
Aylmer.  Ont.,  is  reported  to  have  sold 
out. 

Uld  Duval  &  Co.,  paper  boxes,  sta- 
tionaery,  etc.,  Montreal,  has  recently 
been  incorporated. 

The  souvenir  store  of  G.  W.  Clarke 
&  Co..  :i06  West  St.  Catherines  St.. 
Montreal,  was  damaged  by  fire. 

The  second  annual  Toronto  Business 
Show  will  be  held  April  23rd  to  29th, 
and  this  year  will  take  place  in  the 
Arena  on  Mutual  street.  The  show  is 
under  the  management  of  E.  M.  Wilcox. 


carried.  With  this  end  in  view,  large 
display  cases  are  being  arranged  in  stall 
shape,  each  stall  being  devoted  to  a  par- 
ticular branch.  In  addition  to  the  sur- 
veying instruments,  blue  print  papers, 
drawing  furniture,  drawing  instruments, 
barometers,  etc.,  which  are  to  be  shown, 
a  blue  print  factory  is  being  established 
above,  where  the  papers  will  be  coated. 


DOMINION     KING'S     PRINTER     IS 
DEAD. 

The  death  occurred  at  Ottawa  on 
January  23  of  Charles  Henry  Parmalee, 
King's  Printer  and  Controller  of  Sta- 
tionery for  Canada,  after  a  prolonged 
period  of  ill-health. 


28 


2.  Mrs.   Meynell's  Poems. 

3.  Francis  Thompson's  Poems. 

S.  R.  Gundy. 

1.  Keeper  of  the  Vineyard. 
CANADIAN    SUMMARY.  2.  Doc  Williams. 

Fiction.  3-  Down  Among  Men. 

1.— The  Inside  of  the   Cup.      Wins-  Hodder  &  Stoughton,  Limited, 

ton    Churchill    119  1.  Eldorado. 

2.— T.    Tembarom.      Francis    Hod--  2.  Tatter  of  Scarlet. 

son  Burnett    75  3.  My  Wife's  Hidden  Life. 

3 —Behind     the     Beyond*.     Stephen  Thomas  Langton. 

Leacock     •><)  .,    T    ,,. 

1.  Laddie. 

4.-Broken  Halo.    Florence  M.  Bar-  2.  The  Spider's  Web. 

clay    U'  :;.  The  Point  of  View. 

5. — The   Woman   Thou   Gavesi    Me. 

Hall    Caine    33  The  Macmillan  Co. 

6.— Laddie.     Gene  Stratton  Porter.     31  1.  Van  Cleve. 

„      „.  ...  2.  The  Valley  of  the  Moon. 

Non-Fiction.  n      : '      . ,  _    , 

3.  The  Great  Gold  Rush. 
1.— Roughing  it  in  the  Bush.     Mrs. 

Moodie.  McClelland  &  Goodchild,  Ltd. 

2.— Canadian  Almanac.  1.  A   People's  Man. 

3.— Crowds,  Lee.  2-  Idonia. 

3.  From  the  Angle  of  Seventeen. 
Juvenile. 
t       „.  MeLeod  &  Allen. 

1. — Chums. 

n       rrn.      r»   j.  i  i     m  1      e    n  t*        i  1.    On    With    TorcllV. 

2. — The  Patchwork  Girl  ot   Oz.     Frank  *  _,      „  . '       ~ 

t>  2.  The  Custom  of  the  Country. 

.  r  3.  The  Hills  of  Hampshire. 

3.— Children's  Blue  Bird.     Mde.  Maeter- 
linck. Musson  Book  Co. 

trrjj  1.  Woman  Thou  Gavest   Me. 

2.  The  Iron  Trail. 

PUBLISHERS'    BEST    SELLERS.  3l  Gold> 

Bell  and  Cockburn.  m 

1.  Behind  the  Beyond. 

2.  John  Barleycorn. 

3.  Stella  Maris. 


William  Briggs. 

1.  T.  Tembarom. 

2.  AVestways. 

3.  Peg  0'  My  Heart. 

Cassell  &  Co. 

1.  Spirit   of  the  West. 

2.  Prairie  Fire. 

3.  The  Flame. 

Copp,  Clark  Co. 

1.  Alone  in  the  Wilderness. 

2.  The  Butterfly. 

3.  The  Judgment  House. 

4.  The  Dark  Flower. 

J.  M.  Dent  &  Sons. 

1.  The  Everlasting  Mercy. 


IS  WAR  DYING? 

In  "War  and  Waste,''  a  series  of  dis- 
cussions of  War  and  War  Accessories  by 
David  Starr  Jordan.  In  this  book,  the 
eminent  pacifist,  examines  the  financial 
results  of  war  and  war-scares,  and 
reaches  conclusions  akin  to  Mr.  Norman 
Angell's.  He  then  applies  these  conclu- 
sions to  the  consideration  of  some  of 
the  supposed  international  problems 
which  are  used  to  foster  war-scares  such 
as  the  Balkan  troubles,  the  Panama 
Canal,  the  spread  of  the  Japanese  and 
the  Monroe  Doctrine,  and  reaches  the 
conclusion  that  in  spite  of  these  specious 
problems  and  of  armaments,  war,  if  not 
dead,  is  dying.  The  book  has  just  been 
published  by  T.  Fisher  Unwin. 


Of  Canadian  Interest 

New  and  Forth-coming  Books 

A.  Dennis,  of  Winnipeg,  is  the  com- 
piler of  "Canada's  Calendar,  1914," 
the  principal  feature  of  which  is  a 
patriotic  text  for  seven  days  of  each  of 
the  twelve  coming  months,  almost  all  of 
them  by  notable  Canadians.  The  Duke 
of,  Connaught,  the  late  Lord  Strathcona, 
Premier  Borden,  Sir  Wilfrid  Laurier  and 
many  other  prominent  Canadians  are 
quoted. 

The  story  of  emigration  from  the 
United  Kingdom  to  the  American  Con- 
tinent has  been  adequately  told,  largely 
by  means  of  carefully  tabulated  .statis- 
tics, by  Stanley  C.  Johnstone.  M.A.  The 
figures  are  given  for  the  entire  period 
since  the  beginning  of  emigration  down 
to  the  present  time.  A  number  of  im- 
portant subjects  are  covered,  such  as  the 
handling  of  undesirable  aliens,  landing 
restrictions,  the  question  of  quarantine, 
whether  at  Quebec  or  Ellis  Island.  The 
book  is  entitled  "Emigration  from  the 
United  Kingdom  to  the  American  Con- 
tinent," and  is  published  by  Routledge, 
London. 

Those  who  were  fortunate  enough  to 
have  read  Hulburt  Footner's  "New 
Rivers  of  the  North,"  will  be  especially 
interested  in  the  new  volume  by  this 
author  entitled  "Jack  Chanty,"  which 
is  among  this  season's  new  books.  It  is 
a  tale  of  the  country  of  soaring  peaks, 
careering  rivers,  frosty  nights  among  the 
black  velvet  forests,  and  dazzling  noon- 
tides on  the  beaches  of  remote  lakes  up- 
reared  toward  a  shimmering  sky.  in  this 
country  which  lures  and  beckons  the 
pavement-weary  urbanite.  The  "Spirit 
River"  of  "Jack  Chanty"  is  the  Peace 
River,  "Prince  George"  is  Edmonton, 
the  "Big  Canon"  is  the  Rocky  Mountain 
Canon  on  the  Peace  River,  "Caribou 
Lake"  is  Lesser  Slave  Lake,  and  so  on. 
The  country  is  real  country,  well  and 
faithfully  described.  The  characters, 
while  not  portraits,  are  faithful  to  north- 
western types. 


BOOKSELLER      AND      STATIONER 


29 


News  of  Books  and  Bookmen 

Interesting  Trade  Intelligence 


John  McClelland  and  George  Stewart, 
just  back  from  England,  expressed 
keen  satisfaction,  in  conversation  with 
Bookseller  and   Stationer,  as  to  present. 


WILFRID   FORD. 
Who     succeeds     George     Stewart    on 
travelling  staff  of  the  Oxford 
University  Press. 


the 


conditions  of  the  book  trade  in  the 
Old  Land,  and  the  new  arrangements 
they  were  able  to  conclude,  which  com- 
bine to  make  their  outlook  for  the  com- 
ing year  most  optimistic.  This  firm  is 
in  future  to  control  for  Canada  the  Cam- 
bridge Bibles,  prayer  and  hymn  books 
and  devotional  publications.  A  stock  is 
to  be  carried  in  Toronto.  They  will  also 
be  sole  representatives  of  Lawrence  & 
Jellicoe,  makers  of  toy  books,  among 
their  artists  being  Cecil  Aldin,  Haswell. 
Lawrence  and  Wood.  In  addition  to 
these  exclusive  arrangements,  they  will 
sell  the  publications  of  Constable  &  Co. 
and  John  Murray.  One  of  their  big 
books  for  the  spring  will  be  "Gillespie," 
by  J.  Macdougall  Hay,  which  is  counted 
upon  to  prove  one  of  the  sensations  of 
the  year,  the  principal  character  being  a 
strong  type,  although  evil,  and  his  ac- 
tions so  arouse  the  spirit  of  the  reader 
as  to  make  the  book  one  with  an  excep- 
tional grip.  Another  book  which  both 
these  gentlemen  look  upon  as  an  im- 
portant "find"  is  "Hamewith,"  a 
volume  of  poems  by  Charles  Murray, 
hailed  as  a  rival  of  Burns.  They  pointed 
out  that  Scottish  reviews  strongly  sup- 
port this  estimate.  The  firm  also  has 
the  Canadian  market  for  the  "Life  of 
Harry      Labouchere. "       Among      their 


other  new  books,  interesting  titles  are 
"Home,"  an  anonymous  novel,  which 
ran  serially  in  "The  Century";  Thorn- 
ton Burgess'  new  bedtime  stories, 
"Peter  Cottontale"  and  "  Unc.  Billy 
Possum";  "Manners,"  a  new  book  of 
etiquette  authorized  by  the  Ontario  De- 
partment of  Education. 

A  new  novel  by  Mr.  G.  K.  Chesterton 
is  announced  for  early  publication  by 
Miss,-?.  Methuen.  It  is  entitled  "The 
Flying   Inn,"    and    is   a   partly   farcical 


Vice-President  of  W.  J. 
Gage  &   Co.   Honored 


w.  P.  GUNDY, 

President-elect    of    Toronto    Board 
Trade. 


of 


romance  of  the  adventures  of  the  last 
English  in-keeper,  when  all  Western 
Europe  has  been  conquered  by  the  Mos- 
lem Empire  and  its  dogma  of  abstinence 
from  wine. 

"Six  Years  a  Wanderer,"  published 
by  Henry  Holt,  is  the  title  of  an  auto- 
biography covering  the  years  1907-1912 
in  which  A.  Loton  Ridge  tells  what  he 
saw  of  the  world  in  six  years'  traveling 
on  his  own  hook — making  his  living  by 
the  way — a  picture  of  much  of  the  civil- 
ized world  to-day  outside  of  Europe,  and 
a   human  document. 

The  author's  experiences  include  a 
voyage  on  a  tramp  steamer  from   Eng- 


land around  Cape  Horn,  up  the  west 
coast  of  South  America  to  San  Fran- 
cisco, where  he  arrived  shortly  after  the 
earthquake;  sojourns  on  the  farms,  in 
the  lumber  camps,  towns  and  cities  of 
the  North-west  and  Alaska;  a  journey  to 
Japan  as  third  mate  on  a  "coffin  ship"; 
engagements  as  a  teacher  in  Japan; 
newspaper  man  in  China  and  Man- 
churia ;  miner  and  traveller  in  South 
Africa;  idyllic  visits  to  India  and 
Burma,  etc. 

S.  B.  Gundy  announces  a  new  book  by 
William  de  Morgan,  entitled  "When 
Ghost  Meets  Ghost."  It  is  another  long 
and  delightful  romance  in  the  vein  of 
"Joseph  Vance."  The  scene  is  Eng- 
land  in   the  fifties. 

Sunshine  and  gladness  are  permanent 
in  several  of  the  new  books,  one  of  the 
special  successions  being  "Pollyanna," 
published  by  the  Page's.  Now  comes  an 
announcement  by  McClelland,  Good- 
child  &  Stewart,  of  "Sunshine  Jane," 
by  Anne  Warner,  being  the  joyous  story 
ot  a  sunshine  nurse  whose  mission  was 
not  to  care  for  sick  bodies  but  to  heal 
sick  souls.  Sunshine  Jane  expounds  her 
beliefs  to  her  invalid  aunt,  her  neighbors 
and  friends  with  such  success  that  she 
quite  upsets  the   whole  village! 


D.  R.  HOOLE, 

Now   in   Canada  on  his  second  trip  in  the 

interests  of  Stanley,  Paul  &  Co.,  and 

Greening  &  Co.,  London,  Eng. 

McClelland,  Goodchild  and  Stewart, 
have  just  concluded  arrangements  where- 
by they  are  to  handle  the  Lotus  Library 
which  is  one  of  the  features  in  the  line 
of  Greening  &  Co.,  of  London.  The 
Lotus  Library  includes  French,  German 
and  Russian  novels  otherwise  unobtain- 
able in  English. 


30 


BOOKSELLER     AND     STATIONER 


On  January  15th  an  increased  scale  of 
retail  discounts  was  put  into  effect  by 
The  Outing  Company. 

L.  C.  Page  &  Company,  of  Boston, 
will  hereafter  be  known  as  The  Page 
Company.  The  officers  of  tbe  company 
remain  the  same. 

Longmans,'  Green  &  Co. 's  new  pub- 
lications include  "Nationality  and 
Home  Rule,"  by  the  Right  Hon.  A.  J. 
Balfour. 

"A  Matrimonial  Experiment,"  by 
Samuel  Barber,  lias  been  issued  in  tbe 
J.  S.  Ogilvie  Publishing  Co. 's  series  of 
25c  paper  novels. 

The  February  Century  is  the  mid- 
winter fiction  number,  it  includes  seven 
short  stories,  If.  6.  Wells  and  John 
Luther  Long  being  among  the  contribu- 
tors. 

A  cables  letter  to  Houghton,  Mifflin  Co., 
of  Boston,  from  Peking,  contained  ad- 
vice of  the  intended  decoration,  by 
President  Yuan  Shih-Kai,  of  William 
F.  Mannix,  Chinese  correspondent  for 
the  New  York  Sun,  in  appreciation  of 
work  as  editor  of  "Memoirs  of  Li  Hung 
Chang." 

Hurst  &  Co.,  the  New  York  publish- 
ers, who  were  formerly  located  at  .'{95- 
;S99  Broadway,  moved  in  January  to  432 
Fourth  Avenue,  corner  of  20th  Street, 
Their  new  location  put  them  within  the 
publishers'  zone  which  should  undoubt- 
edly be  an  advantage  to  them  and  a 
great  convenience  to  their  customers, 

G.  S.  Harrap,  of  George  G.  Harrap  & 
Co.,  is  visiting  Canada,  and  will  travel 
to  the  Pacific  Coast.  Mr.  Harrap 's  firm 
has  clone  a  nice  business  in  Canada  for 
quite  a  long  while,  but  they,  like  many 
other  British  publishers,  realize  the 
necessity  of  being  closely  in  touch  with 
the  booksellers  of  the  Dominion  and  the 
requirements  of  the  market.  George  G. 
Harrap  &  Co.  specialize  in  color  books, 
books  for  children,  classics  and  booklets 
in  dainty  leather  bindings,  also  in  book- 
let calendars,  wall  calendars,  etc. 

Gordon  &  Gotch  are  publishing  Evelyn 
Thaw's  "The  Story  of  My  Life,"  in 
which  she  unbosoms  herself  to  the  world, 
giving  her  full  life  history. 


METHODIST  BOOK  ROOM  TO  COM- 
MENCE  BUILDING   SOON. 

It  is  understood  that  the  tenders  have 
been  decided  upon  for  the  construction 
of  the  new  million-dollar  building  for 
the  Methodist  Book  and  Publishing 
House  (William  Briggs),  Toronto,  and 
work  will  be  proceeded  with,  with  all 
possible  dispatch. 

The  new  building  will  be  the  finest  of 
any  religious   publishing  concern   in   the 


world,  Five  storeys  will  be  erected  at 
first  instead  of  six,  as  previously  in- 
tended, hut  the  foundations  and  con- 
struction will  be  sufficiently  strong  to 
permit  of  another  five  storeys  being  add- 
ed in  accordance  with  the  original  plans. 
The  excavation  for  the  building  on 
the  original  site  at  the  corner  of  Queen 
Streei  West  and  John  Street,  was  com- 
menced last  fall,  and  now  that  the  con- 
tract has  been  awarded  the  construction 
work  will  be  gone  in  with  immediately. 
The  present  congestion  of  the  Book 
Room  in  their  old  premises  demands  that 
increased  floor  space  he  secured  as  early 
as  possible. 

m 

BOOKS    RECEIVED. 
The  New  Dawn.     Agnes   C.   Laut.     To- 
ronto:    William     Brii^s.     Cloth,     net 
$1.35. 

The  characters  in  this  story  represent 
a  strong  man  who  lets  nothing  stand  in 
the  way  of  his  success.  He  becomes 
powerful  beyond  his  dreams,  an  over- 
lord. He  forms  the  greatest  of  the  trusts, 
and  lite  then  becomes  a  battle.  To  him 
i  he  joy  and  love  id'  life  mean  nothing;  a 
woman,  his  wife,  beautiful,  kind  and 
symbolizing  the  woman  of  her  period, 
driven  desperate  by  neglect,  seeks  her 
happiness  in  a  different  environment. 
The  influence  of  a  young  friend,  a  girl 
artist,  over  her,  is  successful  in  saving 
her  from  herself,  and  then  there  is  the 
awakening,  in  the  midst  of  the  turmoil 
id'  the  soul,  to  a  larger  spiritual  growth. 
European  Dramatists.  Archibald  Hen- 
derson, M.A.,  D.D.  Cincinnati.  Ohio: 
Stewart  &  Kidd.  Cloth,  $1.50. 
This  work  is  one  for  the  general  read- 
er, the  (iterator,  and  the  student  of  the 
drama.  Here  are  considered  six 
eminent  figures  in  contemporary  drama- 
tic literature,  some  living,  some  dead, 
who  have  left  their  stamp  upon  the  age, 
by  the  distinctiveness  and  original- 
ity of  their  contribution.  Each  of  these 
not  aide  figures  has  created  certain  new 
and  individual  forms  of  art,  in  the  spe- 
cial domain  of  the  drama.  These  stand 
before  us,  rich  in  humanity,  rich  in 
genius — August  Strindberg,  Henrik 
Ibsen,  Oscar  Wilde,  Maurice  Maeter- 
linck. Bernard  Shaw,  and  H.  Granville 
Barker. 

The  Russian  Empire  of  To-day  and  Yes- 
terday.    Nevin   0.  Winter.  Boston: 
L.  C.  Page  &  Co.     Decorated  cloth, 
boxed  $3.00. 
The  country  and  its  peoples,  together 
with  a  brief  review  of  its  history,  past 
and  present,  and  a  survey  of  its  social, 
political    and    economic    conditions,    well 
arranged    and    conveniently  indexed   for 
use  as  a  text-book,  62  illustrations  and 
one   map. 

The  Canadian  Almanac.     Toronto:   The 
Copp,   Clark    Co.      Cloth,  .+1.00. 
The  "Canadian    Almanac-  and   Miscel- 


laneous Directory"  for  1914  is  to  hand, 
with  its  extensive  array  of  useful  in- 
formation relating  to  the  Dominion. 
Among  other  things  its  contents  include 
the  complete  customs  tariff,  banks  with 
branches  and  managers'  names,  post 
offices  with  nearest  stations,  newspapers, 
titled  Canadians,  Dominion  and  Provin- 
cial Governments  and  officials,  foreign 
Consuls,  clergy  of  all  denominations, 
legal  and  judicial  information,  county 
and  township  officers,  barristers  and  soli- 
citors, educational  institutions,  miscel- 
laneous societies,  athletic  records,  life 
assurance  and  companies'  rales,  highest 
and  lowesl  prices  of  hank  and  other 
stock,  etc.,  etc.  The  work  now  consists 
of  520  pages.  It  is  a  remarkably  useful 
hook,  for  business  and  professional  men, 
and  Serviceable  to  all  interested  in  Cana- 
dian  affairs. 

A  People's  Man.     By  E.  Phillips  Oppen 
lieim       Toronto:    McClelland,  Good- 
child  &  Stewart.     Cloth,  $1.25. 
Mr.    Oppenheim    returns    in    this    book 

to    international      intrigue.       He    is    in 

his  element  in  "A  People's  Man." 
which  has  for  its  central  character 
Maraton,  a  socialistic  leader  who,  in  en- 
deavoring to  bring  aboul  a  social  revo- 
lution, all  hut  plays  into  the  hands  of 
i ii t i  iguing  Germany. 

Cuddy  Yarborough's  Daughter.     Una  L. 
Silherrad.     London:    Constable  &   Co. 
Cloth,  Gs. 
From  the  Crusades  to  the  French  Revo- 
lution.    Winnifred  Stephens.    London: 
Constable  &  Co.    Cloth,  LOs.  6d. 
A   history  of  the   La  Tremoille  family. 
which    played   a    prominent   part   in   the 
history   of    France   for   five  centuries. 
British  Railways.     W.   R.  Lawson.  Lon- 
don: Constable  &  Co.     Cloth,  6s.  net. 
A    financial    and     commercial     survey. 
The  author  is  chairman   of  the  Railway 
Shareholders '  Association. 
The   Two  Kisses.     Oliver  Onions.    Lon- 
don:   Methuen   &   Co.      Cloth,   6s. 
The   history  of  a   very  modern   court- 
ship. 

A   Turn   of    the    Road.       Adelaide    M. 

Plumtre.      London:      Religious     Tract 

Society.     Cloth,  Is.  6d. 

A   story  of  seeking  a   new  home  in  the 

Canadian   West.   An  addition  to  "Every 

Girl's   Bookshelf." 

The  Fiery  Totem.     Argyll  Saxby,  M.A., 
F.R.G.S.      London:      Religious     Tract 
Society.     Cloth,  Is.  6d. 
A  tale  of  adventure   in   the  Canadian 
North- West. 

The  Young  Gordons  in  Canada.    Mary  B. 
Sanford.       London:       The     Religious 
Tract   Society.  Cloth.  Is.  (id. 
An    addition    to   "Every   Girl's   Book- 
shell'." 

Ayres'  Cricket  Companion  (1914  edi- 
tion). Edited  by  W.  R.  Weir.  Lon- 
don: F.  H.  Ayres,  Limited.     6d. 


BOOKSELLER     AND      STATIONER 


31 


RECENTLY  COPYRIGHTED  BOOKS. 
Fiction. 

A  People's  Man.  E.  Phillips  Oppen- 
heirn.  Toronto:  McClelland,  Good- 
child  &  Stewart.'  Cloth,  $1.25. 

Butterfly,  The.  Henry  Kitehell  Webs- 
ter. Toronto:  The  Copp,  Clark  Co. 
Cloth,  $1.25. 

Darkness  and  Dawn.  George  Allan  Eng- 
land. Toronto:  McLeod  and  Allen. 
Cloth,  $1.35. 

From  the  Angle  of  Seventeen.  Eden 
Phillpotts.  Toronto:  McClelland, 
Goodchild  &  Stewart.     Cloth,  $1.25. 

Idonia.  Arthur  F.  Wallis.  Toronto: 
McClelland,  Goodchild  &  Stewart. 
Cloth,  $1.25. 

Light  of  the  Western  Stars,  The.  Zane 
Gray.  Toronto:  Musson  Book  Co. 
Cloth,  $1.50. 

On  With  Torchy.  Sewell  Ford.  Tor- 
onto: McLeod  and  Allen.  Cloth, 
$1.25. 

Pity  the  Poor  Blind.  Author  of  "The 
Corner  of  Harley  Street."  Tor- 
onto: The  Copp.  Clark  Co.  Cloth, 
$1.25. 

White  Sapphire,  The.  Lee  Foster  Hart- 
man.  Toronto:  Musson  Book  Co. 
Cloth,  $1.25  net. 

Witness  for  the  Defence,  The.  A.  E.  W. 
Mason.  Toronto:  Hodder  and 
Stoughton.     Cloth,  $1.25. 

Non-Fiction. 
A  Bookman's  Letters.    Sir  William  Rob- 
ertson   Nicholl,   M.A.,    L.L.D.      Tor- 
onto: Hodder  and  Stoughton.   Cloth, 
$1.25. 

Afflictions  of  the  Righteous,  The.  Rev. 
W.  M.  MacLeod.  Theology.  Tor- 
onto: Hodder  and  Stoughton. 
Cloth,  $1.50. 

Alone  in  the  Wilderness.  Joseph 
Knowles.  Nature  Study.  Toronto: 
The  Copp,  Clark  Co.     Cloth,  $1.25. 

Amateur  Mechanics.  Vol.  5.  Science. 
Toronto:  The  Copp,  Clark  Co. 
Paper,  $0.25. 

Annals  of  the  War.  Dr.  J.  M.  Harper-. 
History.  Toronto:  Musson  Book 
Co.     Cloth,  $1.00. 

Canadian  Dairying.  Prof.  H.  H.  Dean. 
Scientific.  Toronto:  William 

Briggs.     Cloth,  $1.00. 

Christian  Faith,  The.  2  Vols.  Theology. 
Toronto:  Hodder  and  Stoughton, 
Cloth,  $3.00  each. 

Company  of  Adventures.  Isaac  Cowie. 
History.  Toronto:  William  Briggs. 
Cloth,  $3.00. 

Daly's  Billiard  Book.  Toronto:  McClel- 
land, Goodchild  and  Stewart.  Cloth, 
$1.25. 

Expositor's  Dictionary  of  Poetical  Quo- 
tations, The.  James  Moffatt,  D.D., 
D.Litt.  Toronto:  Hodder  and 
Stoughton.-    Cloth,  $3.00. 


History  of  the  Church  of  Scotland,  The. 
Alex.  R.  MacEwen,  D.D.  Toronto: 
Hodder  and  Stoughton.  Cloth, 
$3.50. 

History  and  Literature  of  the  Early 
Church.  James  Orr,  D.D.  Toronto : 
Hodder  and  Stoughton.  Cloth, 
$1 .  00. 

History  of  Niagara.  Janet  Carnochan. 
History.  Toronto:  William  Briggs. 
Cloth,  $2.50. 

Life  of  the  Fly,  The.  J.  H.  Fabre.  Tor- 
onto: McClelland.  Goodchild  and 
Stewart.     Cloth,  $1.50. 

Marechale,  The.  Rev.  J.  Stratum.  Tor- 
onto: Hodder  and  Stoughton.  Cloth. 
$1.50. 

Mid- Victorian  Memories.  R.  E.  Prans- 
cillor.  Toronto:  Hodder  and  Stough- 
ton.    Cloth,  $3.00. 

Pink  and  Scarlet.  Major-General  E.  A. 
H.  Alderson,  K.C.B.  Toronto: 
Hodder  and  Stoughton.  Cloth, 
Illustrations,  in  color.    $5.00. 

Shop  Notes  for  1914.  Annual  (Scien- 
tific.) Toronto:  The  Copp,  Clark 
Co.     Paper,  50  cts. 

Wings  and  the  Child.  E.  Nesbitt.  Tor- 
onto: Hodder  and  Stoughton. 
Cloth,  $1.25. 


WON    TEN-THOUSAND-DOLLAR 
PRIZE. 

By  arrangements  just  concluded  with 
the  Reilly  &  Britton  Co.,  the  Copp, 
Clark  Co.  will  publish  in  March  the  ten- 
thousand-dollar  prize  novel,  "Diane  of 
the  Green  Van."  by  Leona  Dalrymple. 
This  story  was  the  winner  among  over 
live  hundred  manuscripts  submitted  to 
the  judges,  who  were  S.  S.  McClure, 
Miss  Ida  Tarbell  and  George  N.  David- 
son. Another  story  submitted  by  the 
same  author  came  fourth  on  the  list. 
Five  years  ago  Miss  Dalrymple  was  the 
winner  of  a  short  story  contest  con- 
ducted by  the  New  York  Herald.  She  is 
twenty-eight  years  old,  and  is  the 
daughter  of  former  Judge  George  H. 
Dalrymple.  Their  home  is  Passaic, 
N.J.  She  intends  devoting  her  life  to 
writing,  and  considers  this  $10,000  prize 
a  stepping-stone  to  greater  achievement. 
"Diane  of  the  Green  Van"  is  a  story 
of  love  and  adventure. 


SPECIAL  RULES  FOR  CARD  GAMES. 

The  eighteenth  edition  of  "The  Offi- 
cial Rules  of  Card  Games"  has  just  been 
issued  by  The  United  States  Playing 
Card  Company,  Cincinnati,  Ohio.  This 
edition  has  been  carefully  revised  and 
corrected  to  date,  and  carries  full  in- 
structions for  every  game  that  can  be 
played  with  cards. 


F.    S.    Ewens    Dies 
Suddenly 

On  Briggs'  Staff  tor  28  Years 

To  rise  from  the  status  of  an  humble 
printer's  apprentice  to  the  head  of  a 
department  in  the  same  institution:  to 
be  employed  by,  and  to  stick  faithfully 
with  the  same  interests  for  twenty-eight 
years, — practically  all  his  working  life- 
time— surely  gives  an  idea  of  faithful 
service  which  is  somewhat  unique  in  the 
annals  of  the  Canadian  publishing  busi- 
ness. And  yet  the  above  is  only  a  mere 
outline  of  the  work  and  activities  of  the 
late  F.  Sidney  Ewens.  of  William  Briggs. 
Toronto,  who  passed  away  very  suddenly 
and  unexpectedly  at  his  home  on  Evelyn 
Avenue,  West  Toronto,  on  the  evening 
of  January  5th. 

While  Mr.  Ewens*  name  was  possibly 
not  exceedingly  familiar  among  the 
booksellers,  he  was  considered  not  only 
as  a  business  acquaintance,  but  as  a  per- 
sonal friend  by  a  great  many  of  the 
authors  of  recent  Canadian  books.  To 
his  encouragement  and  personal  interest 
are  due  the  bringing  out  of  many  vol- 
umes which  would  otherwise  never  have 
seen  the  light  of  publicity.  While  com- 
paratively self-taught.  Mr.  Ewens'  had 
a  remarkable  knowledge  of  men  and  af- 
fairs, and  had  imbibed,  during  the  course 
of  his  connection  with  the  Briggs  estab- 
lishment, a  literary  appreciation  which 
was  unique.  It  was  a  frequent  thing  for 
university  professors,  magazine  editors 
and  others  who  wanted  information  re- 
garding some  Canadian  book  or  author 
to  refer  to  him,  and  the  desired  infor- 
mation was  almost  without  exception 
forthcoming. 

Mr.  Ewens  was  associated  during 
twenty  years  or  so  of  his  work  with 
William  Briggs,  with  E.  S.  Caswell,  so 
well-known  in  Canadian  literary  circles, 
and  on  the  latter 's  withdrawal  from  the 
firm  to  join  the  staff  of  the  Public 
Library  in  Toronto  four  years  ago,  lie 
was  promoted  to  fill  Mr.  Caswell's  place. 


WELL-KNOWN  CANADIAN  WRITER 
DEAD. 

The  death  occurred  at  Toronto  on 
February  1,  of  Mrs.  Grace  E.  Denison, 
better  known  as  "Lady  Gay,'*  of  Tor- 
onto Saturday  Night,  having  been  con- 
nected with  that  paper  as  society 
editor  for   the   past  20  years, 

Mrs.  Denison  had  traveled  extensive- 
ly and  some  of  her  travel  sketches  she 
embodied  in  a  book  entitled  "A  Happy 
Holiday"  which  had  at  the  time  of  its 
publication  a  wide  sale. 

She  was  ill  but  a  few  days,  death  be- 
ing due  to  septic  poisoning,  following  an 
operation  for  appendicitis. 


:yi 


BOOKSELLER     AND     STATIONER 


Are  You    Planning  for  Easter   Novelty 

Trade  ? 


Why  Not  Make  it  a  Record  Season 


Next  to  Christmas,  there  isn't  another 
special  season  in  the  whole  year  thai 
provides  an  opportunity  for  stimulating 
trade  in  novelties  as  does  Easter.  Ami 
it  is  safe  to  say  that  its  popularity  as  a 
season  of  gift  giving  and  good  cheer  is 
increasing  annually. 


handling.  Another  novelty  in  the  same 
line  consists  of  a  small  reed  basket,  blue 
colored,  with  a  tiny  yellow  chick  perched 
on  the  side.  These  baskets  are  suitable 
for  candies  at  parties,  etc.  All  oi  the 
novelties  mentioned  are  intended  to  re- 
tail at  5  cents. 


Bfl^H 

\                wr 

>H 

w^sm, '  * 

W/ 

^k  ^m 

I             J 

HI 

Easter  novelties  imported  from  Japan,  where  the  toy  industry  is  rapidly 
increasing  in  volume. 


Did  the  book  and  stationery  dealers  of 
Canada — did  yon — get  as  much  of  this 
special  trade  in  1913  as  you  felt  you 
were  entitled  to?  Isn't  it  time  that  a 
good  deal  of  the  novelty  trade — both  at 
Easter  and  at  other  seasons  of  the  year 

is  being  grasped  by  merchants  in  other 
lines  simply  because  the  booksellers  and 
stationers  to  whom  it  rightly  belongs 
have  not  been  sufficiently  concerned 
about  it? 

What  is  to  be  done  about  it?  There 
is  certainly  an  opportunity  here,  and  a 
big  one  too,  for  every  energetic  dealer 
in  books  and  stationery  in  the  Dominion. 
There  are  hundreds  of  attractive  and 
readily  saleable  Easter  novelties  that 
should  be  jnst  as  much  a  feature  of  the 
Easter  trade  as  appropriate  postcards 
and  folders  have  been  in  the  past. 
Many  of  these  are  low  in  price,  retail- 
ing at  from  5  to  10  cents  and  are  such 
obviously  good  value  that  their  ready 
sale  is  assured. 

Three  interesting  specimens  are  illus- 
trated on  this  page,  these  being  im- 
ported from  Japan.  The  bodies  are  of 
very  fine  soft  batten  and  real  feathers 
are  used  The  centre  figure  is  holding 
a  carrot,  cleverly  gotten  up  and  well- 
made.  The  little  "bunny"  is  holding 
an  Easter  lily.  All  are  strongly  made 
and  should  stand  a  reasonable  amount  of 


If  you  have  not  been  conducting  a 
regular  department  tor  toys  and  novel- 
ties try  it  out  by  giving  over  a  counter 
to  Easter  novelties  this  year  and  the  re- 
sults will  more  than  justify  the  innova- 
tion. 


FOR  AND  AGAINST   "BRITISH- 
MADE"  GREETING  CARD 
CONTROVERSY. 

The  letter  from  "The  Book  Arcade" 
of  Prince  Albert,  Sask.,  condemning  the 
use  of  the  words  "British-made"  on 
Christmas  greeting  cards  has  inspired 
additional  letters  for  and  against  the 
views  expressed,  and  in  both  cases  con- 
viction seems  to  be  strong.  The  letters 
which  follow  will  be  read  with  interest 
by  both  the  Christmas  card  producers 
and  the  men  who  sell  them.  There  are 
doubtless  other  points  to  be  scored,  and 
it  will  be  interesting  to  watch  for  other 
letters  dealing  with  this  subject. 

Welland,  Jan.  7,  1914. 
Editor  Bookseller  and   Stationer. 
Toronto. 
Dear    Sir, — Have   read    with    interest 
the  letter  signed  "The  Book  Arcade"  re 
imprint    "British-made"    on    Christmas 
cards. 

We  had  so  manv  adverse  comments  on 


this  feature  during  our  Christmas  sell- 
ing that  I  made  up  my  mind  to  cut  out 
such  cards  entirely  another  year. 

As  the  major  part  of  our  trade  in  this 
type  of  card  is  amongst  the  English- 
horn  customers,  it  does  seem  ridiculous 
to  ask  them  to  buy  an  article  to  send 
home  that  was  made  in  that  country. 

This  year  I  shall  make  a  stipulation 
on  my  orders:  "Goods  marked  'British- 
made'  not  accepted." 
Yours  truly, 

S.  D.  DUNN. 

Dauphin.  Man.,  Jan.  10,  1914. 
To  the  Bookseller  and  Stationer, 
Toronto,  Ont. 

Gentlemen, — We  read  with  a  good  deal 
of  interest  the  statement  made  by  "The 
Book  Arcade"  on  "Objects  to  slogan 
British-made"  and  have  come  to  the 
conclusion  that  the  writer  doesn't  know 
what  he  is  talking  about.  First,  he 
isn't  in  a  position  to  write  about  the 
subject  in  question,  because  he  hasn't 
had  the  experience  in  the  class  of  goods 
mentioned;  and  another  reason,  we  be- 
lieve him  to  be  anti-English,  and,  in 
consequence,  would  take  great  delight 
in  knocking  "British-made  goods."  We 
have  never  found  that  the  word 
"British-made"  spoilt  the  sale  of  goods; 
in  fact,  it  was  entirely  the  other  way; 
and  we  found  by  telling  customers  that 
our  cards  came  from  the  Old  Country 
boosted  our  sales,  as  everybody  knows 
that  "British-made"  stands  for  quality. 
For  the  past  two  years  we  have  bought 
the  larger  percentage  of  our  cards  direct 
from  the  Old  Country  and  advertised 
them  as  such  in  our  local  papers,  and 
had  good  success,  which  we  attribute  to 
them  being  "British-made."  But  we 
must  in  fairness  state  that  if  we  could 
get  this  class  of  goods  "made  in  Can- 
ada" we  would  cheerfully  and  willingly 
place  our  order  here,  and  we  are  look- 
ing forward  to  that  time.  Perhaps,  Mr. 
Editor,  it  is  a  little  apart  from  the  sub- 
ject, but  we  might  mention  that  we 
bought  Christmas  papeteries  last  sea- 
son "made  in  Canada"  and  had  very 
good  success  with  them,  and  we  intend 
to  place  our  orders  for  same  for  next 
Christmas  if  the  line  is  as  good  as  last 
year. 

Yours  truly, 

MANBY  &  CO. 


A.  S.  Hustwitt,  head  of  A.  S.  Hust- 
witt  &  Co.,  commercial  stationers,  42 
Adelaide  West,  Toronto,  has  joined  the 
ranks  of  the  benedicts.  Mr.  Hustwitt 
was  married  on  January  10  to  Miss 
Grace  Isobel  Bayley,  daughter  of  W. 
Braybrooke  Bayley,  at  St.  Augustine's 
Church,  by  Rev.  Canon  Plummer.  The 
bride  and  groom  spent  a  happy  honey- 
moon in  Chicago  and  other  cities. 


BOOKSELLER     AND     STATIONER 


33 


Simple  Device  For  Enlarging   W.  E.  Coutts  Opens  Agency 


Gives  Good  Results. 

It  is  an  easy  matter  to  enlarge  snapshots  to  a  suitable 
size  for  framing,  and  it  is  not  necessary  to  have  a  lot  of 
fancy  and  costly  apparatus  to  do  it  with.  Almost  any 
hand  camera  can  be  turned  into  an  enlarging  camera  and 
fine  results  can  be  obtained. 

No  doubt  this  is  known  to  many  dealers,  but  there  are 
probably  some  who  have  not  been  paying  as  much  atten- 
tion as  they  should  be  devoting  to  this  branch  of  photo- 
graphy. It  is  high  time  that  they  should  fully  post  them- 
selves, owing  to  the  rapidly  growing  demand  for  en- 
largements. 

The  following  information  will  be  valuable  to  dealers 
not  only  because  of  information  they  themselves  should 
have,  but  because  it  will  enable  them  to  impart  it  to  their 
customers  and  reap  obvious  benefits  in  consequence. 

The  principal  requisite  is  a  room  in  which  all  light  can 
be  excluded  and  which  has  a  window  that  will  let  in  un- 
obstructed light  where  you  want  it.  A  disused  attic 
chamber  or  a  storeroom  will  be  fine.  Even  the  cellar  can 
be  used  if  the  cellar  has  a  window  that  admits  a  lot  of 
light.  Cover  the  glass  in  the  window  sash  with  black 
paper  and  make  it  absolutely  light  tight,  except  for  one 
place  that  is  just  the  size  of  the  camera  box.  If  the  win- 
dow sash  has  four  panes  of  glass,  it  would  be  well  to  take 
out  one  pane  for  this  purpose.  Fit  your  camera  tightly 
into  the  opening.  If  possible  let  this  relay  be  a  hole  in  the 
window.  You  can  then  add  to  the  light  by  equipping  your 
camera  back  with  a  reflecting  mirror. 

Fit  the  back  of  your  camera  to  the  opening  in  the 
window  and  see  that  there  are  no  leaks  of  light  around  it. 
The  entire  amount  of  light  let  into  the  room  should  come 
directly  through  the  camera.  Put  the  plate  or  film  which 
you  are  to  print  in  a  plate  holder  or  printing  frame  and 
attach  it  to  the  back  of  the  camera  so  that  the  light  will 
come  through  it  and  pass  into  the  camera.  Fix  your  plate 
or  film  with  the  image  upside  down. 

Then  place  a  table  near  to  the  window  and  put  an 
easel  or  drawing  board  upon  it  so  that  the  beam  of  light 
passing  through  the  camera  will  fall  on  the  board.  Close 
the  shutter  of  the  camera.  Pin  a  piece  of  bromide  paper 
to  the  drawing  board  while  the  light  is  excluded  from  the 
room,  and  when  all  is  fixed  open  the  camera.  The  light 
passing  through  the  plate  and  then  the  lens  will  print  the 
image  accurately  on  the  bromide  paper.  The  size  of  the 
enlargement  depends  on  the  distance  the  drawing  board 
is  from  the  lens.  When  you  have  your  picture  printed  as 
you  desire,  fix  it  in  the  way  prescribed  for  bromide  papers 
and   your  enlargement    is   finished. 

Simple,  isn't  it?  And  yet  it  gives  the  finest  sort  of 
results. 


Except  in  certain  peculiar  and  altogether  exceptional 
circumstances,  judicious  announcements  in  the  columns  of 
this  journal  are  the  most  effective  means  of  bringing  in 
business  of  the  right  kind.  Our  readers  are  not  slow  to 
recognize  merit  in  what  they  are  offered,  and  we  hear  from 
time  to  time  of  the  gratifying  results  that  have  attended 
the  enterprising  and  go-a-head  methods  of  our  advertisers. 
In  this  way  does  advertising  pay,  and  the  advertiser  will 
benefit  in  proportion  to  his  perseverance,  and  to  the  faith- 
ful description  he  applies  to  his  goods. 


Formerly  With    Ryrie  Bros. 

William  E.  Coutts,  who  was  for  ten  years  in  charge  of 
the  department  devoted  to  stationery,  leather  goods  and 
brass  goods,  at  Ryrie  Bros.,  Toronto,  has  left  the  retail 
field  to  go  into  business  for  himself  as  a  manufacturers' 
agent.  As  the  result  of  a  visit  to  Great  Britain  and  the 
Continent,  he  has  secured  agencies  for  several  important 
firms  in  England  Germany,  France  and  Austria,  in  addi- 
tion to  those  of  three  large  American  manufacturers. 

Mr.  Coutts  has  opened  sample  rooms  at  266  King  Street 
west,  on  the  same  floor  occupied  by  the  publishing  firm  of 
McLeod  and  Allen. 

Among  the  lines  he  will  carry  is  the  range  of  fine 
leather  goods  manufactured  by  Edward  Jones,  of  Birming- 
ham, consisting  of  flat  goods  of  various  descriptions,  in- 
cluding items  in  silver  and  gold  mountings. 

An  extensive  range  of  brass  goods  of  European  manu- 
facture includes  such  productions  as  desk  sets,  clocks, 
lamps,  and  various  novelties,  from  high  grade  goods  in 
antique  finish  to  iron  goods  finished  in  bi-onze  and  copper. 
Other  lines  include  the  hand-made  papers  of  J.  R.  Jones, 
of  A  fan  wen,  Wales,  and  of  German  and  French  paper 
manufacturers.  He  will  control  the  Canadian  sale  of  to- 
bacco pouches,  cigar  cases,  etc.,  made  by  Oppenheim  & 
Co.,  of  London,  England. 

The  A.  M.  Davis  Company,  of  Boston,  Mass.,  and  Lon- 
don, England,  have  concluded  arrangements  whereby  their 
Canadian  business  is  to  be  in  charge  of  Mr.  Coutts.  Theirs 
is  an  extensive  line  of  art  publications  of  all  descriptions, 
and  the  intention  is  to  market  them  in  Canada  on  the 
aggressive  lines  featuring  their  United  States  programme- 

The  United  States  houses  whose  lines  he  will  sell  in 
Canada,  are  the  American  Papeterie  Co.,  of  Albany,  N.Y. ; 
Ernest  Dudley  Chase,  Boston,  maker  of  greeting  card  spe- 
cialties; and  Kiggins  &  Tooker,  of  New  York,  who 
make  an  extensive  series  of  such  books  as  Travel- 
ogues, address  books,  brides'  gift  books,  visiting  lists, 
birthday  books,  diaries,  auction  bridge  sets,  desk  blotting 
pads  and  other  leather  productions  for  the  stationery 
trade. 

m 

Hesketh  Prichard  has  produced  in  "November  Joe"  a 
gripping  tale  of  a  woodman's  life  in  Canadian  forests. 
The  hero  is  an  entirely  new  type,  a  youthful  and  apparent- 
ly ingenuous  woodsman;  he  is  a  detective,  whose  exploits 
rival  those  of  Sherlock  Holmes,  for  he  reads  the  evidence 
of  a  broken  bough  or  a  handful  of  earth  as  an  open  book. 
As  always  in  this  writer's  books,  there  is  a  predominant 
vein  of  humor.  The  Canadian  background  is  sketched  in 
with  complete  truth  and  accuracy. 


Those  who  were  fortunate  enough  to  have  read  Hulburt 
Footner's  "New  Rivers  of  the  North,"  will  be  especially 
interested  in  the  new  volume  by  this  author  entitled  "Jack 
Chanty,"  which  is  among  this  season's  new  books.  It  is 
a  tale  of  the  country  of  soaring  peaks,  careering  rivers, 
frosty  nights  among  the  black  velvet  forests,  and  daz- 
zling noontides  on  the  beaches  of  remote  lakes  upreared 
toward  a  shimmering  sky,  in  this  country  which  lures  and 
beckons  the  pavement-weary  urbanite.  The  "Spirit 
River"  of  "Jack  Chanty"  is  the  Peace  River,  "Prince 
George"  is  Edmonton,  the  "Big  Canon"  is  the  Rocky 
Mountain  Canon  on  the  Peace  River,  "Caribou  Lake"  is 
Lesser  Slave  Lake,  and  so  on.  The  country  is  real  coun- 
try, well  and  faithfully  described.  The  characters,  while 
not  portraits,  are  faithful  to  northwestern  types. 


Mail  Order  Houses  and  the  Newspapers 

Editorial  Arouses  a  Great  Deal  of  Discussion  on  Subject  of  Vital 
Importance  to  the  Retail  Merchant — Metropolitan  Newspapers 
Circulated  at  Low  Rate  Carry  Mail  Order  Advertising — A  Word 
For  the  Trade  Press. 


SOME  time  ago  an  editorial  appeared 
in   this  paper  in   which  the  state- 
ment was  made  that  mail  order  in- 
terests held  stock  in  certain  metropoli- 
tan newspapers. 

The  editorial  pointed  out  that  the 
newspapers  carried  the  advertising  of 
the  mail  order  houses  to  all  sections  of 
the  country  and  went  on  to  say: 
"The  trade  of  these  houses  has 
grown  enormously  in  these  cities 
where  these  dailies  circulate,  but  in 
the  other  cities  and  smaller  places 
where  there  are  good  local  newspa- 
pers, they  have  not  made  the  same 
gains,  because  the  local  newspapers 
are  well  edited  and  are  loyal  to 
their  local  merchants  and  refuse  to 
carry  the  advertising  of  the  big  city 
store.  The  only  way  in  which  the 
big  dailies  can  make  headway  is  by 
cutting  their  prices.  They  get  $3 
to  $5  a  year  in  Montreal,  Toronto 
and  Winnipeg,  but  sell  in  other 
cities  at  50c  to  $1  a  year.  This  does 
not  pay  for  the  white  paper  on 
which  these  newspapers  are  print- 
ed, but  the  heavy  deficits  are  made 
up  by  subsidies  through  big  adver- 
tising contracts  and  in  other  ways, 
and  by  the  low  postal  rates.  The 
merchants  and  newspapers  outside 
of  these  three  big  centres  should 
get  together  and  insist  that  no  news- 
paper should  have  the  privilege  of 
the  mails  which  has  a  lower  sub- 
scription price  outside  than  in  the 
centre  in  which  it  is  published  or 
which  sells  at  less  than  the  cost  of 
the  paper  used." 

This  editorial  created  a  wide  degree 
of  interest.  Not  only  have  many  re- 
tail merchants  realized  for  the  first  time 
that  the  mail  order  menace  has  been 
fostered  in  this  way,  but  the  newspaper 
press  of  the  country  has  become  arous- 
ed. The  newspaper  published  in  the 
smaller  city  or  town,  with  a  circulation 
largely  local,  has  a  double  interest  in 
this  matter.  The  invasion  of  the  cut- 
rate  metropolitan  daily  threatens  the 
circulation  of  the  local  newspaper.  But 
it  does  more  than  that.  It  carries  mail 
order  advertising  broadcast  and  thus 
threatens  the  local  merchant  who  is  the 
mainstay   of  the  local   newspaper. 

That  this  phase  of  the  situation  is  be- 
ing recognized,  is  evidenced  by  the  com- 
ments which  have  appeared  in  the  daily 
and   weekly  press. 


The  Port  Elgin  Times  says,  in  part, 
under  the  caption,  "Unfair  to  small  re- 
tail merchants." 

"The  smaller  retail  merchants 
throughout  the  country  are  at  an  unfair 
disadvantage  under  the  present  postal 
arrangements.  Because  they  are  sub- 
sidized by  the  big  mail  order  houses, 
some  of  the  metropolitan  dailies  are  sell- 
ing their  newspapers  at  outside  points 
at  a  mere  fraction  of  what  the  white 
paper  costs.  As  these  advertising 
sheets  go  through  mails  at  newspaper 
rates,  it  simply  means  that  the  govern- 
ment is  circulating  the  advertising  lit- 
erature of  the  big  department  stores 
practically  free  of  charge.  Already  the 
mails  are  almost  clogged  with  these  ad- 
vertising sheets  and  the  situation  is  be- 
coming steadily  worse.  The  mail  order 
dailies  do  not  actually  interfere  with  the 
circulation  of  local  newspapers  except 
sotting  an  unfair  standard  of  newspaper 
values.  The  unfairness  is  in  a  greater 
degree  to  the  retailers.  The  effort  of 
some  local  newspapers  to  give  their  town 
merchants  a  fair  show  by  refusing  to 
carry  department  store  advertising  is 
offset  by  the  unfair  advantage  which  the 
postal  department  gives  to  the  'dollar' 
dailies.  We  believe  that  the  suggestion 
of  Bookseller  and  Stationer  that  the  big 
dailies  be  forced  to  charge  the  same  sub- 
scription price  in  the  country  as  in  the 
city,  would  provide  a  proper  and  ade- 
quate remedy.  This  is  a  matter  which 
should  receive  the  serious  attention  of 
the  retail  merchants  in  their  associa- 
tion." 

This  is  typical  of  the  attitude  adopted 
by  the  newspapers  throughout  the  coun- 
try on  this  vitally  important  problem. 

The  Value  of  the  Trade  Papers. 

It  is  also  evident  that  the  value  of 
the  trade  press  is  fully  recognized  by  the 
daily  press.  The  one  great  object  of 
the  trade  paper  is  to  serve  the  best  in- 
terests of  the  trade  to  which  it  applies, 
to  work  for  the  advancement  of  the 
merchant,  to  help  him  in  his  daily  prob- 
lems, to  show  him  what  others  in  his 
particular  line  of  business  are  doing.  It 
follows  that  the  trade  press  has  been  a 
staunch  advocate  of  the  value  of  adver- 
tising for  the  merchant  and  has  thereby 
influenced  many  to  a  course  which  has 
brought  them  increased  business. 

The  good  work  of  the  trade  press  is 
eulogized  in  the  St.  Mary's  Journal,  as 
follows : 


"Few  people  realize  the  value  of 
good  trade  newspapers  to  the  whole 
community.  It  is  wrong  to  imagine  that 
advertisements  monopolize  the  columns 
of  the  average  Canadian  trade  paper. 
Yet  the  advertisements  alone  are  worth 
many  times  the  subscription  price  to  the 
progressive  retailer.  The  trade  paper 
not  only  contains  valuable  information 
in  regard  to  prices  and  trade  conditions, 
but  it  is  the  apostle  of  good  merchan- 
dizing, the  breeder  of  live  ideas  which 
make  for  prosperity  in  the  communities 
in  which  it  circulates.  For  instance  in 
the  advertising  field,  the  trade  journa- 
list, who  understands  the  science  of  ad- 
vertising and  appreciates  its  value, 
passes  his  ideas  on  to  his  readers.  And 
he  is  doing  more  to  educate  the  retailers 
of  Canada  to  the  value  of  judicious  pub- 
licity than  any  other  single  agency." 


FAKE   MAGAZINE   CANVASSERS 

A  number  of  cases  have  come  to  lighl 
recently  which  go  to  show  that  fraudu- 
lent magazine  subscription  canvassers 
are  still  at  work  in  various  parts  of 
Canada.  These  persuasive  individuals 
have  been  quite  successful  in  separating 
the  unwary  from  considerable  coin  and 
incidentally  doing  an  injury  to  the  busi- 
ness of  all  honest  solicitors.  It  is  high 
time  that  these  fakirs  were  rounded  up, 
and  if  any  suspicions,  circumstances 
should  at  once  be  reported  to  the  police. 

Prompt  action  in  this  regai'd  resulted 
in  the  arrest  and  deportation  at  Sarnia 
of  two  canvassers  who  had  been  "work- 
ing" Western  Ontario  for  some  time. 
It  is  to  be  regretted  that  they  got  off  so 
lightly  as  they  did. 

In  the  meantime  the  situation  provides 
an  opportunity  for  a  little  missionary 
work  on  the  part  of  Canadian  dealers  in 
magazines.  It  would  be  an  excellent 
time  to  impress  upon  the  public  the  im- 
portance of  trusting  no  subscription 
solicitor  with  whom  they  are  not  person- 
ally acquainted,  and  that  they  eliminate 
all  risk  and  encourage  "home  industry" 
by  placing  their  subscriptions  through 
their  local  news  dealer. 


A  sixteen-page  illustrated  supplement 
of  office  supplies  has  been  issued  by 
Buntin,  Gillies  Co.,  Limited,  Hamilton, 
describing  some  of  the  latest  ideas  which 
this  house  has  added  to  its  line  of  office 
goods. 


New  Goods  Described  and  Illustrated 


„.;;!::,'!::: 


ANOTHER    NEW    PENCIL- 
SHARPENER. 

An  interesting  piece  of  news  this 
month  is  the  advent  of  a  new  pencil- 
sharpener — the  "Dexter,"  the  latest 
twin-cutter  type  pencil-sharpener,  which 
is  the  product  of  the  Automatic  Pencil- 
Sharpener  Company  of  Chicago.  It  is 
claimed  that  all  the  salient  mechanical 
features  found  in  pencil-sharpeners  in 
general  have  been  embodied,  and  it  con- 
tains exclusive  characteristics  which 
make  it  of  special  value,  one  of  the  most 
notable  being  provision  for  the  choice  of 
points. 

On  account  of  the  principle  involved 
and  the  double  amount  of  cutting-edge 
in  use,  the  twin  cutters  ensure  long  life 
to  the  cutting-  edge.  When  the  cutters 
do  become  dull  they  can  be  resharpened, 
readjusted  in  the  frames  and  used  again 
indefinitely. 

There  are  two  models — one  for  wall 
attachment  and  one  for  attaching  in  an 
upright  position. 


WAX  FOUNTAIN  PEN  FOR  COLOR- 
ING FABRICS. 

An  electrically-heated  wax  fountain 
pen  has  been  perfected  for  use  in  orna- 
menting silk,  velvet,  cotton  and  other 
fabrics,  as  well  as  wood,  leather,  metal, 
etc.,  with  patterns  or  designs  in  per- 
manent dyes  and  colors.  When  the  fab- 
ric is  dyed  the  wax-covered  surface  is 
not  affected  by  the  dye-stuff.  The  wax 
is  then  dissolved  in  benzine  or  otherwise 
removed. — Popular  Mechanics. 


NEW   GLASS   DESK  PAD. 

L.  Sainberg,  manufacturer  of  station- 
ers' specialties,  New  York,  has  just 
placed  on  the  market  a  glass  desk  pad 
which  has  many  striking  features  to 
recommend  it  to  the  trade. 

The  pad,  which  will  be  known  as  the 
Elsane,  is  made  of  selected  French  plate 
glass  14  inch  thick.  The  back  is  covered 
with  moire  linen,  which  prevents  scratch- 
ing the  desk.  The  pad  itself  is  made  of 
heavy  board  with  hardwood  corners, 
board  and  corners  being  covered  with 
felt  in  green,  brown  or  maroon,  and  the 
glass  is  held  in  place  by  the  felt-covered 


corners.  It  has  a  beveled  slot  in  the 
front  for  lifting  the  glass  easily,  per- 
mitting the  placing  of  papers  and  memo- 
randums under  it  without  lifting  the  en- 
tire pad  or  moving  it  from  the  desk.  Mr. 
Sainberg  is  represented  in  Canada  bv 
W.  E.  Coutts. 


THE    BANKER"    FOUNTAIN  PEN. 

A  new  model  of  Moore's 
N'on-Leakable  fountain 
pens  has  just  been  intro- 
duced by  W.  J.  Gage  & 
Co.,  Limited.  It  is  called 
"The  Banker." 

This  pen  retains  all  of 
the  non-leakable  features 
of  the  other  styles,  but  is 
so  constructed  that  it 
may  be  carried  and  used 
as  any  ordinary  fountain 
pen,  or  it  may  be  instant- 
ly converted  into  a  safety 
non-leakable  as  occasion 
may  demand.  This  is  ac- 
complished by  the  Bank- 
er Pen  being  made  so  that 
the  nib  does  not  require 
to  be  withdrawn  into  the 
barrel  and  the  cap  screw- 
ed on  after  writing  as  is 
necessary  with  the  regu- 
lar non-leakable  style. 
The  nib  can  remain  out  of 
the  barrel  in  place  ready 
for  writing  and  the  cap 
be  taken  off  and  on  as  in 
an  ordinary  fountain  pen 
and  when  ready  to  put 
away  after  using  for  the 
day  the  nib  can  be  with- 
drawn, the  cap  screwed 
on  and  the  pen  then  be- 
comes a  non-leakable 
style  and  can  be  carried 
in  the  pocket  in  any  posi- 
tion. 


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NEW   LIQUID   GLUE   PACKAGE. 

The  Thaddeus  Davids  Company  are 
marketing  new  packages  of  glue  in 
collapsible  tubes,  calling  it  Davids'  Gen- 
eral Liquid  Glue,  in  li^-oz.  and  3-oz. 
packages,  put  up  one  dozen  in  a  dis- 
play box. 


ADVANTAGES   OF  INK  POWDER. 

A  sample  of  "Diamine"  ink  powder 
has  come  from  T.  Webster  &  Co.,  Liver- 
pool, England,  who  are  represented  in 
Canada  by  R.  E.  Boyd  &  Co.,  of  Mont- 
real. It  is  interesting  to  note  that  the 
Canadian  Northern  and  Grand  Trunk 
Railways  are  among  the  users  of  this  ink 
powder.  Its  particular  advantage  in  this 
country  as  pointed  out  by  the  makers, 
is  that  whereas  ordinary  writinu  ink 
freezes  in  winter  and  sometimes  spoils, 
the  ink  powder  cannot  freeze  so  that 
ink  can  be  supplied  at  a  moment's  no- 
tice if  the  powder  is  on  hand. 


THE  POLIGRAF. 
A  new  device  called  the  Poligraf  has 
been  put  out  by  the  Thaddeus  Davids 
Co.,  of  New  York,  for  sign-writing,  to 
enable  any  unskilled  person  to  success- 
fully outline  all  the  capital  letters,  small 
letters  and  numerals.  The  Poligraf  is 
made  of  steel,  is  about  two  inches  square, 
and  is  intended  to  be  used  for  blocking 
out  and  spacing  signs  and  show-cards. 
It  correctly  outlines  and  spaces  all  the 
capitals,  small  letters  and  numerals  in 
several  sizes  of  plain  block  letters. 


The  Spencerian  Pen  Company  have 
added  a  new  number  to  their  line  of 
Silverine  steel  pens.  The  new  offering, 
No.  42,  is  a  dome-pointed  style  and  has 
the  added  feature  of  a  gold  point,  which 
gives  it  a  novel  and  striking  appearance. 


NEW    OFFICE    SPECIALTIES. 

"The  Rotax,"  "The  Kismet"  and 
"The  Verotax,"  are  three  new  files 
manufactured  by  W.  H.  Hilton  &  Co., 
of  Rochdale,  England.  The  Rotax  opens 
by  a  pull  upon  the  cover,  while  a  slight 
pressure  upon  the  outside  firmly  grips 
from  one  to  two  hundred  sheets  without 
perforation.  The  "Kismet"  is  another 
simple  gripping  appliance  without  per- 
foration, while  the  Verotax  is  the  firm's 
latest  lever  arch  file  with  perforation. 

The  Grady  Typewriter  Rewinder  is 
the  name  of  a  new  specialty  put  out  by 
the  Typewriter  Sundries  Co.,  of  Chicago, 
for  changing  ribbons  from  spool  to 
spool  with  despatch. 


36 


BOOKSELLER      AND      STATIONER 


The  Selling  of  Fountain  Pens 


Some  Significant  Facts 


Few  lines  of  merchandise  afford  bet- 
ter opportunities  for  profit  and  business 
building  than  fountain  pens  and  to-day 
there  are  at  least  half  a  dozen  different 
brands  of  fountain  pens  which  are  wide- 
ly advertised  and  have  become  universal- 
ly known  as  being  products  of  high 
quality.  The  national  advertising  done 
by  these  firms  assists  the  retailer  and 
the  manufacturers  still  further  back  up 
this  dealer-helping  work  by  providing 
display  cards  of  exceptional  attractive- 
ness for  adding  effect  to  window  trims 
and  interior  displays.  Manufacturers 
have  even  gone  to  the  extent  of  having 
automatons  of  ingenious  mechanism 
made  for  them,  originated  so  as  to  more 
effectually  demonstrate  the  advantages 
of  fountain  pens.  These  automatic 
manikins  are  loaned  to  stationers  who 
pay  cost  of  expressage,  for  periods  of 
from  two  to  four  weeks  and  the  interest 
thus  awakened  proves  a  big  boost  for 
fountain  pen  sales.  It  is  a  common 
sight  in  the  larger  cities  to  sec  groups 
of  people  crowding  the  space  in  front  of 
a  stationer's  window  to  see  the  auto- 
maton in  motion. 

Pens  adapted  for  every  hand  are  now 
made  by  representative  manufacturers, 
and  it  is  the  ability  of  the  stationery 
clerk  to  ascertain  just  what  pen  ^ill  best 
suit  his  customer  that  will  enable  him 
to  make  sales.  Most  fountain-pen  buy- 
ers are  a  trifle  "finicky"  about  their 
pens,  and  take  as  much  pride  in  them 
as  they  do  in  their  watches.  To  sell  a 
customer  of  this  class  a  pen  with  a  point 
too  stiff  or  too  yielding  or  too  fine  is  to 
make  him  displeased  with  his  purchase 
and  probably  to  lose  his  trade.  Women 
especially  are  particular  in  such  matters. 

It  is  a  noteworthy  fact  that  within 
the  last  few  years  the  larger  business 
houses  have  shown  especial  favor  toward 
the  fountain  pen.  A  large  Chicago  cor- 
poration recently  purchased  a  supply  of 
self-filling  fountain  pens  for  its  account- 
ing force,  providing  every  bookkeeper 
and  assistant  with  two  pens— one  for  red 
ink  and  one  for  black  ink.  The  -saving 
resulting  from  the  economy  in  time — 
obviating  the  constant  dipping  of  pens 
in  ink-wells — alone  proved  the  wisdom 
of  the  experiment. 

"Safety"  fountain  pens,  of  small 
size,  with  non-leakable  features,  have 
found  favor  with  travelers — especially 
with  women — as  they  can  be  carried  in 
suitcases  or  handbags  without  danger  of 
soiling  wearing  apparel  and  other 
articles.  Pens  of  this  kind  make  appro- 
priate gifts. 

An  important  essential  in  retailing 
fountain  pens  is  that  of  knowing  just 
how  to  talk  to  each  individual  customer. 
For  instance,  a  stenographer's  attention 


should  be  directed  to  the  fact  that  no 
matter  how  last  the  dictation  comes,  he 
is  sure  of  going  at  his  full  speed  without 
loss  of  time  for  dipping  into  the  ink- 
well or  for  sharpening  pencils.  The  merit 
of  a  manifold  pen  should  be  specially 
brought  to  the  attention  of  clerks  en- 
gaged in  work  that  requires  duplicate 
copies,  such  as  the  making  out  of  bills. 
An  actual  demonstration  on  different 
kinds  of  work  will  only  take  a  minute 
and  this  method  will  frequently  clinch  a 
sale.  Such  specialization  in  direct  ap- 
peals to  customers  should  be  extended  in 
the  way  of  general  publicity.  Window 
displays,  for  instance,  can  be  made 
most  productive  in  developing  sales  by 
featuring  the  advantages  of  the  foun- 
tain pen  for  bookkeepers,  students,  busi- 
ness men,  travelers  and  others  in  turn. 

Manufacturers  will  be  found  ever 
ready  to  co-operate  with  live  retailers, 
and  any  stationer  who  will  concentrate 
on  the  fountain  pen  trade  and  enlist  the 
help  of  the  firms  that  make  the  pens  he 
handles,  will  be  rewarded  in  handsomely 
increased  profits  as  the  result  of  the 
much  greater  volume  of  fountain  pen 
business  that  will  be  done  in  his  store. 

Some  merchants  have  found  it  advis- 
able to  have  a  distinct  department  with 
one  salesman  devoting  practically  the 
whole  of  his  time  to  the  fountain  pen 
trade. 

Sometimes  a  merchant  finds  it  advis- 
able to  feature  one  make  exclusively, 
but  the  plan  of  carrying  assortments 
of  several  meritorious  lines,  is  being 
more  widely  adopted  so  as  to  take  ad- 
vantage of  the  extensive  advertising 
which  the  different  manufacturers  place 
at  big  expense  to  interest  prospective 
purchasers  in  the  particular  pens  they 
produce. 

Make  it  a  plank  of  your  1914  plat- 
form to  get  bigger  results  out  of  your 
fountain  pen  department. 


LISTS  RECEIVED. 

From  the  Office  Appliance  Co.  of  Pro- 
vidence, R.I.,  comes  a  circular  describing 
the  "White  Stamp  Affixer, "  which,  it  is 
claimed,  can  be  operated  at  the  rate  of 
3,000  an  hour.  The  "White"  slogan  is: 
"It  keeps,  it  counts,  it  sticks  your 
stamps." 

Binders  for  All  Purposes. — From  W. 
J.  Gage  &  Co.,  comes  a  catalogue  of 
loose  leaf  systems  and  supplies.  The 
various  styles  of  binders  are  illustrated 
and  prices  for  the  several  sizes  are 
given.  A  number  of  pages  consist  of 
actual  ledger  and  account  sheets,  ruled 
and  printed  in  correct  form. 


The  Highroads  Series,  published  by 
Thomas  Nelson  &  Sons,  is  well  described 
in  a  48-page  booklet.  The  hooks  compris- 
ing the  series  are  specially  adapted  for 
children.  Three  general  subjects  are 
covered — literature,  geography,  history. 
They  are  illustrated  with  colored  plates. 

"Swan  Fountpens"  are  fully  describ- 
ed and  illustrated  in  a  24-page  and  cover 
catalogue  issued  by  the  makers,  Mabie, 
Todd  &  Co.,  Toronto.  The  printing  is  in 
black  over  an  ornamental  design  in  buff 
tint  on  white  paper,  giving  a  very  pleas- 
ing appearance. 

For  Customers. — Cassell  &  Co.  have 
issued  a  neat  little  booklet  advertising 
their  Pocket  Reference  Library.  It  con- 
tains brief  descriptions  of  a  number  of 
the  leading  volumes  and  on  the  last  page 
is  an  order  form  to  be  used  by  the  cus- 
tomer and  made  out  to  the  retailer. 
Bight  pages  of  convenient  size,  3  x  4% 
inches. 

"Get  Ready  for  the  1914  Baseball 
Season"  is  the  timely  advice  given  by 
the  American  News  Co.,  in  the  January 
number  of  their  house  organ  "Amneco 
News.'*  A  complete  line  of  baseball, 
tennis  and  other  sporting  goods  is  fully 
described  and  illustrated,  comprising  a 
reliable  list  from  which  to  select  such 
goods  in  this  line  as  may  be  required. 

"Toys  that  Teach"  is  the  title  of  a 
booklet  issued  by  The  Embossing  Com- 
pany of  Albany,  N.Y.,  with  special  pro- 
minence given  to  architectural  blocks, 
illustrations  being  given  showing  models 
of  buildings  that  can  be  constructed  with 
these  blocks.  Various  items  of  A,  B,  C 
blocks  are  also  described,  as  well  as 
spelling  and  arithmetic  blocks,  color 
cubes  for  making  mosaic  designs. 

"Robbed  at  the  Point  of  a  Pen,"  is 
the  startling  title  of  a  clever  folder, 
with  which  is  'enclosed  other  literature, 
all  of  which  tells  in  word  and  picture 
the  story  of  the  "Modern  Holdup"  and 
how  to  prevent  it  by  using  the  New  Era 
Check  Protector.  The  arguments  are 
convincing  and  the  illustrations  appro- 
priate. Sent  out  by  the  New  Era  Mfg. 
Co.,  450  Fourth  Ave.,  New  York. 

An  Announcement  of  Unusual  Dainti- 
ness and  Beauty  of  Design  has  come  to 
band  from  W.  J.  Gage  &  Co.,  relative  to 
the  forthcoming  calls  on  the  trade  by 
their  travelling  representatives  with 
samples  of  1914  Christmas  papeteries.  A 
sheet  of  folded  note  is  used,  the  formal 
announcement  being  confined  to  the  first 
page.  In  the  upper  left  hand  corner  is 
an  initial  "G"  embossed  in  gold  and 
red.  The  message  follows  in  script  type 
and  the  signature  consists  of  a  combina- 
tion of  the  firm's  seal  embossed  in  gold 
and  a  narrow  red  ribbon,  the  ends  of  the 
latter  protruding  from  beneath  the  edges 
of  the  seal. 


BOOKSELLER     AND     STATIONER 


37 


oiwmsm  = 


B   3E 


IV//K  DON'T  YOU  SELL  THE  PEN  THE 

USER    WANTS? 


The  "A.A."  Self -filling  fountain  pen,  for  which 
there  is  no  substitute,  gives  universal  satis- 
faction. 

Every  bookseller  and  stationer  handling  our  self-filler  appreciates 
its  exclusive  selling  features.  There  is  no  joint  to  stick,  break  or 
leak,  the  reservoir  is  guaranteed  for  two  years,  and  our  gold  pens 
are  furnished  in  such  a  wide  variety  of  styles  and  sizes  that  you 
can  suit  your  most  fastidious  customer.  This  pen  has  long  since 
passed  the  experimental  stage  and  has  been  perfected  to  such  a 
point  that  we  can  absolutely  guarantee  satisfaction. 


ii 


A.A."  PEN  PERFECTION 


is  a  standard  of  perfection  maintained  in  ALL  our  pens 


An  attractive  as- 
sortment in  show- 
case as  shown  here 
will  be  furnished 
dealers  adding  our 
line. 


ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


Idrol 


n  'wm» 


_  <«a 


38 


BOOKSELLER   AND   STATIONER 


Methods  of  Gingering  Up 
Trade 

Schemes  That  Have  Succeeded. 

Campbell's  Bookstore  of  Benton  Harbor,  Mich., 
boosted  sales  to  school  children  by  giving  a  pocket  knife 
to  boys  and  a  string  of  beads  to  girls  with  each  25c 
purchase. 

A  St.  Louis  Department  store  taking  advantage  of  the 
personal  hygiene  movement  presented  individual  alumi- 
num drinking  cups  to  school  children  with  every  purchase 
of  school  supplies. 

With  purchases  amounting  to  35c  or  over  Ahlwein  's 
Bookstore,  of  Frankfort,  Pa.,  gave  a  leatherette  folding 
pencil   holder. 

A  stationer  in  Sidney,  Neb.,  gave  a  pencil  with  every 
purchase  of  10c  or  over. 

Stationers  can  do  a  big  business  with  articles  suitable 
tor  premiums  to  be  given  away  by  merchants  engaged  in 
other  lines.  A  clothier  in  a  Kentucky  town  successfully 
boosted  trade  by  giving  a  $1.50  fountain  pen  with  each 
suit  sold.  In  your  town  you  could  probably  induce  a 
<lothier  to  try  the  scheme  and  sell  him  the  pens.  Many 
other  similar  methods  which  have  been  successfully  work- 
ed, afford  opportunities  for  stationers  in  the  way  selling 
the  articles  to  be  used  as  premiums  by  other  merchants. 
A  tailor  found  it  advantageous  to  give  a  leather  pocket 
book  with  each  suit  sold.  A  bank,  a  workingman  \s  time 
book  or  a  personal  reference  book  to  everybody  opening 
a  saving  account.  A  shoe  store  boosted  sales  of  school 
children's  shoes  by  giving  a  waterproof  school  bag  with 
every  pair.  Another  shoe  dealer  gave  pocket-knives  as 
premiums  with  school  shoes.  Pocket-knives  are  also  fre- 
quently given  with  boys'  suits.  With  every  purchase  of 
children's  hosiery  a  West  Bend,  Wisconsin,  merchant 
gave  a  writing  tablet.  Pennants  have  been  effectually 
adopted  as  premiums  by  many  merchants  and  by  news- 
papers. A  laundry  gave  a  pocket-knife  to  every  person 
bringing  in  package  of  articles  to  be  laundered.  Drink- 
ing cups  with  girls'  dresses,  a  manicure  set  with  each 
hair  brush  or  clothes  brush  selling  for  a  dollar  or  more, 
watches  and  harmonicas  witli  boys'  suits,  pocket  combs 
to  men,  carnations  and  neat  calendars  to  women,  to  all 
comers  at  the  opening  of  a  new  store  and  toy  balloons 
upon  presentation  of  coupons  distributed  at  a  fall  fair, 
the  coupons  bearing  names  signed  to  an  agreement  to 
buy  shoes  at  the  advertiser's  store,  were  other  ideas  suc- 
cessfully worked  all  of  which  afford  opportunities  for 
stationers  to  develop  sales  by  getting  merchants  in  their 
towns  to  adopt  similar  premium  plans. 

These  are  only  a  few  of  hundreds  of  suggestions  that 
could  be  offered,  but  sufficient  to  indicate  the  vast  field 
for  fostering  extra  business  which  is  open  to  every  sta- 
tioner who  will  aggressively  develop  the  premium  trade. 
No  other  merchants  stock  has  so  large  a  proportion  of 
articles  suitable  for  use  as  premiums. 
"Pencil  Day." 

Pencil  day  is  a  new  variation  of  the  tag  day  idea 
which  has  been  adopted  in  Chicago.  Recently  $800  was 
realized  from  the  sale  of  lead  pencils  by  girls  on  the 
street,  the  sum  being  applied  for  the  maintenance  of  a 
iiome  for  dependent  women  and  girls.  A  campaign  of 
this  sort  could  be  based  on  novelty  pencils,  which,  adver- 
tising the  purpose  of  the  sale  would  give  a  permanence 
to  the  pencil  day  idea  which  would  make  it  easier  to 
continue  solicitations  of  funds  for  the  work.  In  many 
towns  "tag  day"  has  become  an  annual  event  in  con- 
nection with  the  hospital,  the  stationer  might  induce  the 
committee  in  charge  to  substitute  pencils  for  tags. 


Letter-Writing  Contest. 

A  general  promotion  idea  which  can  readily  be  modi- 
fied into  a  scheme  to  boost  sales  to  school  children  was 
recently  introduced  by  the  Boston  Journal.  Prizes  were 
offered  for  letters  of  not  more  than  seventy-five  words  in 
length  on  the  subject  of  "Why  I  Believe  My  Teacher  is 
the  Best  in  New  England."  The  prizes  ranged  in  value 
from  $100  to  $5.00. 

The  teacher  who  is  the  subject  of  the  first  prize  letter 
will  be  given  $100;  the  second  will  receive  $50.00,  and 
the  third  $25.00.  The  teachers  who  are  the  subject  of 
the  one  hundred  letters  adjudged  next  highest  in  merit 
will  receive  a  copy  of  a  valuable  dictionary. 
Boomerangs  as  Boosters. 

Boomerangs  were  used  by  the  College  Book  Store  at 
Madison,  Wis.,  as  a  means  of  stimulating  sales  of  school 
supplies  to  the  children  of  the  grade  schools.  A  paste- 
board boomerang  was  given  with  each  purchase  of  25 
cents,  and  it  is  needless  to  say  that  the  well-known  adage 
of  the  boomerang  returning  to  the  sender  was  well 
demonstrated   in   the  way  of  repeat  orders. 

A  Good  School  Trade  Appeal. 

A  two-column  full-length  newspaper  ad.  of  Nelsen  Mitchell 
&  Company  included  a  list  of  the  various  text  books  required 
for  different  classes.  An  introduction  paragraph  was  as  fol- 
lows: "This  store  will  be  ready  to  serve  you  commencing 
Saturday.  For  convenience,  all  books  will  be  laid  out  for  easy 
selecting  on  tables  in  centre  of  main  store.  Parents  who  are 
unable  to  come  may  send  children  with  assurance  of  careful 
service.  Any  purchase  of  anything  unsuitable  cheerfully  ex- 
changed. We  publish  list  of  text  books  below  that  may  be 
of  assistance  in  making  up  list." 

Special  prominence  was  given  to  school  bags,  scribbling 
and   exercise  books. 

Egyptian  Pottery. 
Egyptian  pottery  is  the  rather  unusual  subject  of  a  recent 
advertisement  of  H.  F.  Preust,  bookseller  and  stationer,  of 
Duncan,  B.C.  It  is  referred  to  as:  "That  beautiful  green 
ware  that  is  made  such  a  feature  in  the  decoration  of  all 
the  C.P.R.  hotels.  The  price  is  low,  ranging  from  $1.00  to 
$4.50.  From  personal  knowledge,  we  know  that  this  ware 
cannot  be  bought  either  in  Victoria  or  Vancouver." 

"If  you  are  opening  a  new  set  of  books,  Mr.  Business 
man,  and  desire  a  particular  style  of  ruling  or  a  special 
book,  you'll  find  it  here,"  is  the  opening  sentence  of  a 
recent  advertisement  of  E.  M.  Wilcox. 

The  Times  Company  of  Moose  Jaw,  urges  people  to 
use  "made  in  Moose  Jaw"  loose-leaf  systems  and  tells 
of  their  new  department  for  the  manufacture  of  these 
systems  and  for  ruling.  The  advertisement  illustrates,  de- 
scribes and  prices  two  ledger  outfits. 


SCHOOL  STATIONERY  FOR  GIRLS. 

If  a  girl  can  afford  to  have  special  stationery  printed 
while  she  is  attending  any  school  or  college,  says  an 
authority  on  social  etiquette,  she  should  borrow  the  die 
of  the  institution  and  have  transferred  onto  her  sheets  of 
paper  the  town  and  telephone  address  of  her  temporary 
home.  This  will  save  her  the  trouble  of  writing  both 
whenever  sending  out  a  letter  and,  being  printed  clearly 
and  conspicuously,  will  be  easily  remembered  by  all  with 
whom  she  corresponds.  The  schoolgirl  is  not  supposed 
to  use  elaborate  stationery,  even  for  social  purposes,  and 
on  no  account  should  she  have  her  monogram  on  her 
envelopes  and  her  correspondence  cards.  To  use  her 
family  crest  on  her  stationery  is  altogether  bad  form.  It 
is  incorrect  for  a  woman  of  any  age  to  thus  advertise 
her  lineage  when  writing  a  letter,  but  for  a  schoolgirl  to 
do  so  is  a  vulgar  breach  of  stationery  etiquette. 


BOOKSELLER     AND     STATIONER 


39 


■n 


THE  PHOTOMAILER 

IN  CANADA 

TRADE  SUPPLIED  BY  WHOLESALE  STATIONERS 


THE  PHOTOMAILER  is  strength 
')lus  quality.  Made  primarily  to 
stand  rough  usage  in  the  mails 
and  yet  most  attractive  in  ap- 
pearance. The  "cellular  board" 
is  a  double  faced  corrugated 
board,  made  by  our  special 
process — very  stiff  but  capable  of 
great  resistance,  yet  light  In 
weight,  insuring  minimum  post- 
.ige. 


You  never  lose  a  sale  when  carrying 
THE  PHOTOMAILER  as  our  list  of 
3izes  will  meet  practically  every  de- 
mand—17    sizes. 


SUCCESSFUL    RETAILING 

Depends  first  upon  the  quality  of  the  goods,  next  the  arrangement  of  the 
stock  and  finally  obtaining  the  customers'  interest  in  something  in  addition 
to  the  goods  they  came  to  buy. 

The  PHOTOMAILER  CABINET  shows  the  goods  in  a  most  attractive  way 
besides   keeping  them  constantly   before  the  customer. 

The  PHOTOMAILER  CABINET  shows  the  size  and  retail  price  of  the 
PHOTOMAILER,  giving  an  increased  selling  efficiency.  The  cabinet  as- 
sortment consists  of  84  Photomailers  and  the  cabinet  is  sold  either  singly 
or  in  cases  of  eight  to  the  jobber. 

We  supply  dealers  with  a  striking  display  card  which  will  prove  an 
effective  "silent  salesman."  ably  backing  up  the  Cabinet.  It's  yours  for 
the  asking. 

If  you  have  any  difficulty  in  procuring  the  PHOTOMAILER— the  best 
mailing  device — send  for  sample  with  the  name  of  your  jobber. 

The  THOMPSON  &  NORRIS  CO.,  of  Canada,  Ltd. 

NIAGARA  FALLS,  Ontario.  Canada 

Brooklyn,  N.Y.  Boston,  Mass  Brookville,  Indiana 

London,  England  Julich,  Germany 


gooc 
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nnn  — .—  x-imey  —  nnm  —  iQRor^=-ioBCX -TQHor^nonnn^=Tinm  — .—  innnr nnm topcj 

- 
I 

i 
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0 


"Thafs  It- 
Letter  and  Copy 
Equally  Clear 
and  Clean" 


cooc 


THINK  of  the  number  of  new  cus- 
tomers you  would  secure  if  you 
could  offer  them    Ribbons    and 
Carbons   that  cannot  be  equalled   for 
securing  that  clean,  clear,  business-like 
appearance  all  men  admire. 

RIBBONS  AND   CARBON    PAPERS 

will  give  distinction  to  your  customers'  let- 
tern  and  make  their  carbon  copies  as  easy  to 
read  as  the  originals. 

The   extensive     and     aggressive     advertising 
campaign     we     are     conducting    is    probably 
creating  considerable    demand    right 
in  your  own  locality,  and  it  would  be 
well     worth     your     while     to     stock 
PEERLESS     RIBBONS 
AND  CARBONS    TO-DAY. 
Ask     us      to      outline     our 
special   proposition    to    sta- 
tioners. 

PEERLESS  CARBON  & 
RIBBON  MFG.  CO.,  LTD- 

176  178  Richmond  St.  W„  Toronto 
—  iriPiry  — —  mnry  —  omry  — .—  Tfimnt  — .—  )onrir==?=-iOFici(  —  mrara  — .—  nnrn  — .—  iorc*  — .—  nnnr 


DO 


C£J 


40 


BOOKSELLER     AND     STATIONER 


A  Music  Department  in  a  Bookstore 


Some  Helpful  Suggestions 


Below  is  shown  an  attractive  adver- 
tisement' of  a  progressive  firm  in  Kam- 
loops,  B.C.  It  contains  a  number  of 
suggestions  for  other  dealers  that  are 
well  worthy  of  consideration. 

The  idea  of  having  a  "music  depart- 
ment" in  connection  with  a  book  store 
is  an  excellent  one.  Book  customers  are 
frequently  music  customers  also  and 
where  this  is  not  the  case  the  music  de- 
partment  is  sure  to  attract  entirely  new 
trade  which  would  otherwise  never  enter 
the  store.  In  many  of  the  smaller  towns 
and  cities  an  exclusive  book  store  has 
limitations  because  of  the  comparatively 
small  number  of  possible  customers,  and 

where    sufficient     room  

is  available  proprietors 


lose  no  time  in  finding  the  goods  they 
want  and  they  can  select  them  better  in 
congenial  surroundings  such  as  are  given 
by  the  department  arrangement  than 
where  all  counters  are  used  for  miscel- 
laneous purposes. 

Is  there  an  opportunity  in  your  store 
for  the  addition  of  a  music  department? 
It's  a  big  proposition,  but  if  properly 
conducted  is  a  highly  profitable  one. 


RECENT  MUSIC   COPYRIGHTS. 
28215.  "Benediction   Hymn."   Words; 
Anon.  Music  by  H.  W.  Freeman.     The 
Anglo-Canadian  Music  Publishers  Asso- 


<H 


of  such  enterprises 
should  seriously  con- 
sider the  addition  of  a 
music  department,  on 
a  scale  commensurate 
with  the  prospects  for 
such    a    business. 

There  is  another 
point  also  that  should 
be  borne  in  mind,  how- 
ever, and  that  is  that 
a  music  department 
requires  expert  man- 
agement. The  man  or 
woman  in  charge  of 
such  an  undertaking 
need  not  be  a  highly 
paid  "artist,"  but  he 
or  she  should  possess 
no  small  degree  of 
enthusiasm,  tact  and 
selling-  ability,  especi- 
ally if  an  expensive 
line  of  musical  instru- 
ments   is    handled. 

Another  lesson  to 
be  learned  from  this 
advertisement,  and  one 
which  has  a  more  or  less  general  appli- 
cation, is  that  il  is  highly  desirable  to 
confine  the  subject  matter  of  an  adver- 
tisement to  one  line  of  goods.  This  is 
especially  true  in  the  advertising  of  a 
music  department.  Note  the  conserva- 
tive, dignified  appeal  of  the  ad.  in  ques- 
tion. Only  one  reference  is  made  to 
other  goods  and  that  is  in  the  signature 
where  a  reminder  is  added  that  this  is 
"The  Big  Book  Store,"  probably  al- 
ready well-known  as  such.  It  is  equally 
true  that  the  concentration  idea  should 
be  worked  out  in  the  arrangement  of  the 
several  departments  as  fully  as  floor 
space  will  permit.  Even  the  smallest  of 
stores  cannot  do  better  than  emulate  the 
big  departmental  in  this  connection. 
When  this  plan  is  followed  a  more  pleas- 
ing appearance  is  secured  and  customers 


Good  Music  Store 
For  Kamloops 


We  have  just  put  in  a  large  Musical  Depart. 

ment  in  our  New  Store,  which  you  will  find 
worthy  of  your  patronage.  Our  stock  of  SHEET 
MUSIC  is  new  and  well  selected. 

Musical  Instruments  of  all  kinds,  strings 


and  fittings. 


Edison  Phongraphs 
Victor  Victrolas. 


Edison  New  Drsc  Machines 
Mason  &  Risch  Pianos 


A.  C.  TAYLOR  &  CO. 


THE   BIG    BOOK  STORE 


Othei 


Bookstores  Could  Advantageously  Adopt  This 
Suggestion. 


ciation,  Limited,  London,   England,   12th 
January,  1914. 

28216.  "Who  Are  Those  in  Bright* 
Array?"  Rev.  VII.  13-17.  Music  by 
W.  D.  Shanks.  The  Anglo-Canadian 
Music  Publishers  Assoication,  Limited, 
London,  England,  12th  January,  1914. 

28217.  "The  Lord  is  Thy  Keeper." 
Anthem.  Arranged  from  Psalm  CXX1. 
Music  by  Charles  E.  Wheeler.  The 
Anglo-Canadian  Music  Publishers  Asso- 
ciation, London,  England,  12th  January. 
1914. 

28218.  "Softly  Now  the  Light  of 
Day."  Anthem.  Words  by  G.  W. 
Doane.  Music  by  John  Adamson.  The 
Anglo-Canadian  Music  Publishers  Asso- 
ciation, Limited,  London,  England,  12th 
January,  1914. 

28219.  "Almost    Persuaded."      Part 


Song.  Words  by  P.  P.  Bliss.  Arranged 
by  Arthur  Leland.  The  Anglo-Canadian 
Music  Publishers  Association,  Limited, 
London,  England,  12th  January,  1914. 

28220.  "The  Sands  of  Time."  Part 
Song.  Arranged  by  Arthur  Leland.  The 
Anglo-Canadian  Music  Publishers  Asso- 
ciation, Limited,  London,  England,  12th 
January,  1914. 

28221.  "Lead,  Kindly  Light."  Pari 
Song.  .(Tune  Sandon.)  Arranged  by 
Arthur  Leland.  The  Anglo-Canadian 
Music  Publishers  Association,  Limited, 
London,  England,  12th  January,  1914. 

28222.  "Rock  of  Ages."  Part  Song. 
Words  by  A.  M.  Toplady.  Music  by 
John  Adamson.  The  Anglo-Canadian 
Music  Publishers  Association,  Limited, 
London,  England,  12th  January,  1914. 

28223.  "Rebecca  of  Sunny-Brook 
Farm."  Words  by  Seymour  Brown. 
Music  by  Albert  Gumble.  Jerome  H. 
Remick  &  Company,  New  York,  N.Y.. 
C.S.A.,  13th  January,  1914. 

28224.  "The  Good  Ship  Mary  Ann." 
Words  by  Gus  Kahn.  Music  by  Grace 
Le  Boy.  Jerome  H.  Remick  &  Company, 
New  York.  X.Y.,  U.S.A.,  13th  January, 
1914. 

28225.  "Children's  Harvest  Song." 
Words  by  Evelyn  Biddle.  Music  by  Gor- 
don V.  Thompson.  Gordon  V.  Thomp- 
son, Toornto,  Ont.,  14th  January,  1914. 

2822(5.  "Children's  Sunshine  Song." 
Words  and  Music  by  Gordon  V.  Thomp- 
son, Toronto,  Ont.,  14th  January,  1914. 


MUSIC     COURSES     COPYRIGHTED. 

"The  New  Normal  Music  Course." 
Book  One.  By  John  W.  Tufts  and  H.  E. 
Holt.  Edited  by  Leonard  B.  Marshall 
and  Samuel  W.  Cole.  (Book.)  The 
Educational  Book  Co.  of  Toronto,  Lim- 
ited, Toronto,  Ont. 

"The  New  Normal  Music  Course." 
Book  Two.  By  John  W.  Tufts  and  H.  E. 
Holt.  Edited  by  Leonard  B.  Marshall 
and  Samuel  W.  Cole.  (Book.)  The  Edu- 
cational Book  Co.  of  Toronto,  Limited. 
Toronto,  Ont. 

"The  Comomn  School  Book  of  Vocal 
Music."  By  Eleanor  Smith.  A.  One 
Book  Course  of  Song  and  Study  for  use 
in  Schools  of  Mixed  Grades.  (Book.) 
The  Educational  Book  Co.  of  Toronto, 
Limited,  Toronto,  Ont. 


TYPEWRITER  CARRIAGE  RETURN. 

An  invention  which  promises  to  be  of 
much  interest  to  the  typewriter  world 
has  just  been  patented  by  Dr.  W.  Am- 
merman,  of  Franklin,  Tenn.  The  patent 
is  on  a  carriage  return  mechanism  to  a 
typewriter,  and  is  so  arranged  that  the 
carriage  automatically  returns  at  the 
completion  of  each  line,  and  also  single 
or  double  spaces  the  line  as  desired. 


BOOKSELLER  AND  STATIONER 


41 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

AN6L0-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWNS  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


"ROB-RWEN 

HINKS,  WELLS  &C 

,    -B  1  R  M  I  N  CHAM.. 


Registered 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  tbe  famous 

"Rob  Roy"  Pen 

the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  borne  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


Spencerian 
Steel  Pens 

Pen  Works,  Birmingham,  England 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Established  i860.  Proprietors 

THE  SPENCERIAN  PEN  CO. 
NEW  YORK  CITY,  U.  S. 


The  Dalton  Royal  Auction  Bridge  Pad 

Best  Made 

New  Count  on  Every  Sheet  15  cts.   Retail 

Discount  to  Dealers  Only 


WYCIL  &  CO. 


83  Nassau  St.,  New  York 


Louisa  M.  Alcott's  Works 
Uniform  Edition 

with  Decorated  Cloth  Cover 
17  Volumes,    60c.  Per  Volume 

AND 

A  New  Illustrated  Edition 

Large  Crown  8vo,  Cloth  Gilt  Tops, 
New  Full  Page  Illustrations 


Per  Volume 


$1.00 


1.  Little  Women 

2.  Little  Men 

3.  Jo's  Boys 

4.  An  Old-Fashioned  Girl 

5.  Eight  Cousins 

6.  Rose  in  Bloom 

7.  Under  the  Lilacs 

8.  Jack  and  Jill 


TORONTO: 

The  Musson  Book  Company,  Limited 


PHYSICAL 

CVJ 


PHYSICAL 
CULTURE 

The    Leading    Publication    of    its 
kind. 

Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not  want  to  be  without  it. 

PUBLISHED  BY 

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FLAT  IRON  BUILDING  V  NEW  YORK 


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THE  ALBERTYPE  CO.,  BROOKLYN,  N.Y. 


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IS   A   MONEY   MAKER   AND   BUSINESS    GETTER    FOR    THE    BOOKSELLER   AND   STATIONER 

An  account  with  us  means  the  largest  and  most  representative  stock  in  Canada  to  buy  from. 

Everything  in  Sheet  Music  and  Music  Books 

MUSIC  PUBLISHERS  ESTIMATES  FURNISHED  ON  APPLICATION 

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42 


BOOKSELLER     AND     STATIONER 


New  Ideas  In  Wall  Paper  Review  of  Lists  Received 


Forecast  for  Spring 

Developments  of  the  most  marked  order  in  friezes  for 
Spring  constitute  a  distinct  feature  in  wall  paper.  The 
frieze  idea  is  being  carried  out  in  many  novel  and  charm- 
ing ways.  In  fact,  it  promises  to  dominate  in  the  better 
grades. 

The  most  spectacular  feature  is  the  development  of 
the  panoramic  frieze.  This  has  been  shown  for  some  time 
now  but  more  ambitious  flights  have  been  attempted  and 
some  remarkably  dainty  scenes  are  being  reproduced. 

Applique  friezes  are  being  introduced  running  from  6 
inches  to  two  and  a  half  feet  in  width.  These  are  cut  out 
prominently.  The  cutout  border,  in  fact,  is  going  to  be 
much  stronger  than  ever,  having  met  with  favor  from  the 
public. 

Fruit  friezes  are  being  introduced  for  dining  rooms. 

A  rather  radical  departure  is  the  introduction  of  nar- 
row friezes  to  be  used  at  the  bottom.  These  are  used 
chiefly  with  the  applique  frieze  which  is  narrow  at  the  top 
and  thus  permits  the  use  of  a  bottom  strip  as  well,  with 
out  giving  too  heavy  an  effect. 

Some  New  Ideas. 

Some  new  styles  are  being  shown  by  the  manufacturers, 
including  a  stippled  oatmeal  paper.  In  the  new  varieties, 
a  finer  stipple  is  shown  and  the  surface  is  not  nearly  so 
rough  as  the  samples  whicli  have  been  shown  heretofore. 

Imitation  burlap  paper  is  a  novelty  which  should  meet 
with  favor.  It  comes  in  all  shades  and  should  prove  ser- 
viceable in  the  extreme. 

Another  novelty  shown  is  an  embossed  fibre  for  sitting 
rooms,  which  comes  in  all  shades.  A  silk  fibre  ceiling  will 
be  used  with  it. 

It  is  the  opinion  of  some  manufacturers  that  leather 
effects  for  halls,  having  been  a  little  overdone,  will  not 
be  as  popular  for  Spring  as  they  have  been  recently.  There 
can  be  no  doubt,  however,  that  a  great  volume  of  leather 
imitation  will  be  sold  for  Spring  and  for  some  seasons  to 
come,  although  probably  the  highest  point  of  its  popularity 
has  been  passed.  To  take  the  place  of  leather  effects  come 
aerocrome  blends,  which  promise  to  be  a  highly  popular 
departure.  They  come  in  various  shades  and  combina- 
tions, with  borders  to  match  and  vary  from  18  inches  to 
five  feet.  They  will  be  used  for  halls,  dining  rooms  and 
sitting  rooms. 

Paneling  More  Popular. 

The  paneling  idea  for  dining  rooms  and  dens  will  be 
more  popular  than  ever,  if  such  be  possible.  The  public 
have  taken  to  the  idea  with  such  enthusiasm  that  it  bids 
fair  to  become  fairly  established  for  some  considerable 
time.  And  the  favor  with  which  the  paneled  room  has 
been  received  has  its  foundation  in  real  artistic  merit  and 
utility.  Of  course,  there  are  developments  in  the  panel 
scheme  and  the  trend  for  Spring  is  all  toward  plainer  pat- 
terns and  a  more  general  simplicity  in  every  way.  Decora- 
tions will  be  shown  for  the  most  part  only  in  the  borders 
and  the  plain  tones  will  dominate  elsewhere. 

This  tendency  towards  plainness  is  felt  in  many  other 
directions,  despite  the  fact  that  the  prominence  being 
given  to  panoramic  friezes  and  elaborate  cutout  borders — 
a  step  to  the  other  extreme-  is  likely  to  be  a  storng  de- 
velopment for  reception  rooms  and  drawing  room. 

In  regard  to  bedroom  decorations,  the  rule  will  be  the 
drop  ceiling,  borders  having  fallen  into  the  background. 
For  bedrooms  a  strong  feature  will  be  made  of  paper  to 
match  the  chintz  as  referred  to  previously. 


Suggestions  for  Dealers 

From  The  Walter  Scott  Publishing  Co.,  of  Paternoster 
Square,  London,  an  alphabetical  catalogue  of  books  com- 
prising 122  pages  with  index  to  authors,  classified  list  and 
series  list. 

A  distinctive  mailing  card  comes  from  Cassell's  set- 
ting forth  particulars  about  several  of  the  prominent  new 
books  of  that  house  described  as  being  "worth  reading'' 
and  re-reading. 

Hodder  &  Houghton,  Limited,  have  issued  an  announce- 
ment list  of  thirty-six  large  pages  including  notices  and  in- 
teresting particulars  concerning  their  new  books  in  fiction 
and  belles  lettres  issued  this  autumn. 

Thomas  Martindale,  the  hunter  of  big  game  in  North- 
ern British  Columbia  and  the  Upper  Yukon,  has  a  new 
book,  "Hunting  in  the  Upper  Yukon,"  published  by  Geo. 
\V.  Jacobs  Co.,  of  Philadelphia. 

A  thirty-two  page  illustrated  catalogue  comes  from 
the  Comus  Picture  Co.,  of  New  York,  particularizing  their 
extensive  series  of  pictures.  The  collections  have  been 
built  up  so  as  to  appeal  to  teachers  of  all  grades  from  the 
Kindergarten  up;  to  librarians,  architects,  sculptors,  men 
of  letters,  travelers,  Sunday  schools,  hospitals  and  the 
home. 

A  catalogue  of  books  comes  from  the  Copp  Clark  Co., 
combining  this  firm's  new  books,  general  books  and  book? 
suitable  for  public  school  libraries.  It  is  amply  illustrated 
and  replete  with  information  that  cannot  fail  to  be  of 
value  to  the  retail  bookseller,  being  replete  with  books 
suitable  for  holiday  trade  and  for  general  book  merchan- 
dising. 

"Meccano,"  mechanics  made  easy  is  the  title  of  an 
interesting  book  sent  out  by  the  Embossing  Company,  of 
Albany,  and  also  the  name  of  the  toy  building  outfits 
which  can  be  utilized  to  build  various  models,  such  as 
bridges,  traveling  cranes,  signal  towers,  ferris  wheels, 
trucks  and  windmills.  "Toys  that  Teach"  is  the  name 
of  another  booklet  put  out  by  the  same  firm,  describing 
architectural  building  blocks,  color  cubes,  Harbutt's  Plas- 
ticine and  other  interesting  toy  productions.  Still  an- 
other deals  with  the  "Baby  Cariole,"  described  as  "the 
perfection  of  an  idea  almost  as  old  as  that  of  having 
babies,"  and  designated  as  "the  A.B.C.  of  cultivating 
contented  babies." 

Among  the  lists  and  folders  which  have  reached  Book- 
seller and  Stationer  this  month  are  two  of  original  treat- 
ment from  the  House  of  Gage.  One  includes  a  dozen 
samples  of  plain  and  black  bordered  visiting  cards  and  a 
visiting  card  envelope,  together  with  details  about  the 
various  items  constituting  the  line  and  the  other  is  an 
unusual  circular  with  reply  card  enclosure  dealing  with 
the  recently  issued  general  catalogue,  the  outstanding 
feature  being  the  page  containing  the  appearance  of  a 
message  of  unusual  importance  by  reason  of  the  wording 
in  large  red  letters — "Wireless"  at  the  top  and  "Rush 
mesage"  at  the  bottom,  with  reproductions  of  writing  fill- 
ing in  the  space  for  "Number"  and  "charges,"  the  latter 
being  marke  "paid."  Below  the  stamp  are  the  words 
"Reason  for  mailing"  in  red  type,  followed  by  the  black 
script  fill  in  "want  reply." 

These  productions  afford  good  suggestions  that  could  be 
advantageously  emulated  by  retailers. 


BOOKSELLER     AND     STATIONER 


43 


HARRAP'S 

BOOKS 

BEAUTIFUL 

Mr.  George  S.  Harrap  will 
shortly  be  showing  the 
trade  throughout  Canada 
in  addition  to  the  well- 
known  Harrap  lines  of 

Colour  Books 

Books  for  Boys  and 
Girls. 

Classics  and  Booklets 
in  Dainty  Leather 
Bindings 

Entirely  new  lines  of 

Booklet  Calendars 

Wall  Calendars 

Illuminated  Mottoes 

and  a  brilliant  new  idea  in 
Toy  Books 

Catalogues  with  Canadian 
Currency  on   Application 

GEORGE  G.  HARRAP  &  CO. 

2-3    Portsmouth  Street 
Kingsway,  London,  W.C. 


THE  "WANT  AD." 

i..?.h*  "w"nt  ad"  has  «rown  from  a 
Uttle  used  force  in  business  life 
into  one  of  the  great  necessities  of 
the  present  day. 

Business  men  nowadays  turn  to 
the  want  ad."  as  a  matter  of  coarse 
for  a  hundred  small  services. 

The  "want  ad."  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
flnds  employers  for  clerks.  It  brings 
together  buyer  and  seller,  and  en- 
ables them  to  do  business  though 
they  may  be  thousands  of  miles 
apart. 

The  "want  ad."  is  the  great  force 
in  the  smal  affairs  and  Incidents  of 
daily  life. 


STANDARD 
Products 


The  only  permanent  thing  is  change.  It 
applies  to  man,  to  business,  to  industry,  just 
as  it  does  to  Nature. 

Time  and  conditions  are  changing  faster 
than  we  realized. 

We  must  keep  ahead  of  the  times.  We 
cannot  stand  still.  Either  we  are  going 
forward — or  we  are  falling  behind. 


Boorum  &  Pease 
Loose  Leaf  Book  Co. 

and 

Standard"  Loose 
Leaf  Devices 


a 


\  .  lliuiinniuuinniu    inmmiium 


LOOS^LEAF 
SY*RePT 


bindingtTevices 


are  going  forward — surely — steadily,  and 
we  realize  that  the  keynote  to  the  greatest 
future  for  manufacturer  and  stationer  is 
co-operatiou — working  together. 

Our  successes  in  the  march  of  progress 
must  benefit  our  customers,  and  in  turn 
benefit  our  customer's  customers. 

Co-operation  combined  with  efficiency, 
means  better  service,  better  satisfaction  to 
your  customers,  less  waste  and  loss,  and 
bigger  profits  to  you. 

This  way  of  doing  business — and  it's  the 
only  way — benefits  one  and  all — manufac- 
turer, dealer  and  consumer,  all  our  inter- 
ests are  mutual. 

And  on  this  foundation  will  the  future 
of  the  Boorum  &  Pease  organization  be 
built. 

"Standard" 

the  Boorum  &  Pease  publication  is  a 
monthly  guide  to  Progress  and  Profit.  Are 
you  getting  it?  If  not,  it  will  please  us  to 
put  your  name  on  our  mailing  list.  Tell 
us  to  do  so  at  once. 


Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  and  "S&T"  LOOSE  LEAF  DEVICES 

MAIN    OFFICE  FACTORIES 

109-1H  Leonard  St.  Brooklyn,   N.Y. 

New  York  St.  Louis,  Mo. 

SALESROOMS: 

109-111  Leonard   St.,      Republic   Bldg.,      220  Devonshire  St..     4000    Laclede   Ave. 
New  York  Chicago,    111.  Boston,   Mass.  St.  Louis,  Mo. 


44 


BOOKSELLER     AND     STATIONER 


Three  Important  Occasions  are  Coming 

St.  Valentine's  Day         St.  Patrick's  Day 

Easter 


TRAOC     MARK 

SEASONABLE  SPECIALTIES 

cover  every  need  of  the  man  who  decorates  or  the  woman  who  entertains 

Plain  colors  and  Designed  Crepe  Papers, 
Flags,  Fans  and  Hanging  Decorations, 
Gummed  Seals,  Silhouettes  and  Mat-stock 
Cut-outs. 


MHiiaou^  book  of  Party  Suggestions,  giving 
complete    line    of    merchandise    with    ideas 
for  using,  new  this  year  and  of 
wonderful  help  to  the  dealer. 
Copy  will  be  sent  upon  request. 

Ill  i:  TAG   MAKERS 

TORONTO.  [60  Richmond  Street,  "West 

Boston  New  York  Philadelphia 

Chicago  St.  T.nuis 

London  Berlin  Buenos  Aires 


m  AWFABER  m 

«#2J 

m/m*  mYmmm* 

f 

DRAWING 

THE FINESTAND  BEST  copying  pEHC|LS  ,h EX|STEHCE> 

COLOURED 

" CASTE  CC^x awing  Pencils  made  in  16  degrees  are  unex- 
celled forsmoothness,  uniform  graduation  and  durability. 

"CAS  TECC'Xow  in  %  Pencils, black  lead.hard.for  carbon  copies. 
"CASTECC"      "          «       «     "soft.for  writing  purposes. 
"CASTECC"     m         m       violet  lead,  soft  and  hard. 
"r^STf/rMPolychromosPencil5in60  different  colors  .light  proof 

B  O  O  K  S  E  L  L  E  R      AND      STAT  TONE  11 


45 


Are  you  going  up  this  ladder 


to  bigger  profits? 


The  Blaisdell  blue  "151" 
is  an  old  friend;  of  course 
you've  known  it  a  long 
while,  because  so  many 
people  like  it  and  bring 
good  money  into  your 
store  to  get  it.  Now 
then — 

Why  don't  you  put  this  "151" 
popularity  to  work  for  you?  Make 
it  sell  the  whole  Blaisdell  line  — 
the  regular  black  lead  pencils  as 
well  as  the  specialties. 

Nothing  easier.  Everybody 
knows  that  the  Blaisdell  blue  is 
the  best  in  the  world.  Let  them 
know  that  all  the  pencils  in  the 
Blaisdell  line  are  like  the  blue — 
the  best  that  the  money  can  buy? 

How?  Display  the  whole  Blaisdell 
line  where  your  customers  can  see 
them.  Talk  Blaisdell.  Have  a  full  stock 
on  hand.    Get  the  Blaisdell  enthusiasm. 

After  that,  Blaisdell's — the  whole 
line— will  sell  themselves  in  your  store. 


Blaisdell  Paper  Pencil  Co. 


Philadelphia 


No  whittling 
No  waiting 


No  soiled  fingers 
No  broken   leads 


i6 


BOOKSELLER     AND     STATIONER 


LEONHARDI'S  INKS 


are  the  best ! 


Writing  Inks 
Copying  Inks 
Coloured  Inks 
Liquid  Gum 
Stamping  Inks 
Stamping  Pads] 

Typewriter  Ribbons 

for  every  system, 
in  all  colours, copy- 
ing and  record. 


Carbon  Paper 

AUG.   LEONHARDI 
Dresden,  Germany 


160    MAHCIA. 


Season  1913 

Congress 


Playing  Cards 


Gold   Edges. 


Air-Cushion   Finish. 


For  Social   Play. 


TWELVE    NEW   designs    from    original    subjects masterpieces    of    the    brush    and 

printers'   art gathered  from  various  parts  of  the  world. 

CONGRESS   CARDS   create   a   good   impression   in   the   minds   of   your   customers 

just  as  they  add  tone  and  distinction  to  a  card  party. 

TRANSPARENT-LID    2-PACK    BOX,   enables  you   to  display  without  soiling   cases. 

CONGRESS   FOLDERS,   showing  actual  cards,   all  designs,   including  the  TWELVE 
NEW,   sent  to  dealers  upon    request. 

Use  BICYCLE  cards  for  GENERAL    PLAY. 


The   United    States    Playing    Card    Company,  Cincinnati,   U.  S.  A. 


158    EVENING    SHADOWS. 


I84-8TORM    CLOUDS. 


161-CURIOSITV. 


ENETIAN    LAGOON. 


BOOKSELLER     AND     STATIONER 


47 


Sectional   View   No.    1 

LIVE  CANADIAN  DEALERS 

will  find  it  to  their  advantage  to  write 
us  at  once  for  Trade  Discounts  and 
Terms.  Illustrated  circulars  fully  des- 
cribing our  whole  line  and  especially  pre- 
pared for  the  Canadian  market  will  be 
furnished  gratis. 

WRITE  US  TO-DAY. 


The  SENGBUSCH 

SELF-CLOSING  INKSTAND 

Has  stood  many  critical  and  severe  tests  and  has  been 
adopted  by  thousands  of  large  Corporations,  Banks  and 
Business  houses  in  general. 

Over  10,000  in  use  by  the  UNITED  STATES  GOVERNMENT. 


SAVES 

75%    on  YOUR  ink 
[50%  on  YOUR  pens 


No.  1  No.  2 

The  only  inkstand  in  the  world  that  CLOSES  ABSOLUTELY 
AIR-TIGHT  AFTER  EVERY  DIP  —  NO  EVAPORATION  — 
DUST-PROOF. 

FRESH  INK  AT  ALL  TIMES,  whether  ink  is  in  well  two 
months  or  two  years. 

SELF-ADJUSTING— UNIFORM  DIP— your  pen  is  sup- 
plied with  just  enough  ink— no  OVERLOADED  PENS,  causing 
ink  spots  and  untidiness. 


Display  Cards  and  Imprinted  Circulars  FREE. 


SENGBUSCH  SELF-CLOSING  INKSTAND  COMPANY 


200  STROH  BUILDING 


MILWAUKEE,  WIS. 


"Sports"  Playing  Cards 


■-^*^mi^^^^^^^^^^^^^ 


Leaders   in 

a  second 

tirade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards— Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The   Union    Card    and    Paper   Company,  Montreal 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


48 


BOOKSELLER     AND     STATIONER 


20,000,000 

Marbles  are  sold 

annually  in  the 

United  States  and 

Canada. 

Do  you  sell  your 
share  ? 


A  WINDOW  DISPLAY  OF  CHRISTENSEN  MARBLES  WILL  SELL  THEM  QUICKLY 

THE  bright  hues,  beautiful  designs  and  general  attractiveness  will  prove  an  IRRESISTIBLE  TEMPTA- 
TION TO  CHILDREN.  The  CHRISTENSEN  toy  marbles  are  accurately  made  and  have  an  exceptionally 
fine  finish.  They  are  supplied  In  many  shades  and  colorings,  including  NATIONAL,  ONYX,  AMERICAN, 
CORNELIAN,  PERSIAN,  TURQUOISE,  ORIENTAL.JADE  and  ROYAL  BLUE.  To  show  them  is  to  sell 
them — a    highly    profitable   line. 

tWE  also  make  BALLOT  BALLS,  CRYSTAL  GLASS  CASTOR  BALLS,  GLASS  BALLS  FOR  PUMP  VALVES, 
LITHOGRAPHIC    USES,    etc.      It    will    pay    you    well  to  get  into  touch  with  us. 

Write    for    illustrated    catalogue    and    price   list.     A    Jostal    will   bring:   it. 


M.  F.  CHRISTENSEN  &  SON  CO. 


453-9E.  EXCHANGE  STREET,  AKRON,  OHIO 


THE   M.J.O'MALLHY    00. 


MANUFACTURERS  tir 


STUNOIL  HOARDS,  OIL  I30ARI3S 


HI  OH  GRADE    STOCK 
WRITE  rOR   SAMPLES 
SPHI NOTI ELD  MASSACHUSETTS 


MAXIM 


Antiseptic  Telephone  Glass  Mouth 
Piece,  used  the  World  over. 


Manufactured 
by 


93  John  Street, 


Frank  A.  Weeks 
Mfg.  Co. 

New  York 


Sold  by  all  Canadian  Jobbers] 


Hold!    the   line 


(Rcgtotered.) 


Here's  the  line  to  hold  — 
John  Heith's  Telephone 
Pen.  You  will  not  hold  it 
Ion?  because  ii  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  ouick  c:.I^c. 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C 


Supplied  by  ftll 

the      leading 

wholesale  houses 

Toronto  and 

Montreal. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family- 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


ii 


PLAYTHINGS 


77 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free   if   requested. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


BOOKSELLER     AND     STATIONER 


i|.ifiiiiiiiiiiiiiiiiiiiiiiiiiiii(HiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimniniiiuiiiuHEtigiE 

W^||  M  P6  RIAL 

I  N6WS  Go.,L>imiteD 


(llllllllllllllHlllllllllllligillllllllUIIIIHIIIIIIIIIIIIIIIIiUUII 


TORONTO,  MONTREAL .  WINNIPEG 


■■■■■■UH>D«ai||r  |. 


uuuiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiniuiiiiiiiiiUHiiiiiuiiiiiiiiiiuHiiiniiiiiiiiiiiiiiiii 


Specials  for 
February  Trading 

Paper-Bound    Novels    at  Job  Prices 

We  offer  the  trade  at  special  clearance 
price  of 

$5.00  PER  HUNDRED 

A  large  variety  of  titles  in  several  series  of 
American  and  English  paper-bound  novels, 
selling  regularly  at  $8.00  to  $11.00  per 
hundred  wholesale. 

GOOD  TITLES  BY   WELL-KNOWN  AUTHORS 

This  is  an  exceptional  opportunity.  We  have 
a  goodly  stock  of  these,  but  you  will  readily 
understand  at  this  price  the  books  will 
rapidly  disappear. 

New  Home  of  the  Toronto  Branch  of  the  Imperial  News  Co..  Ltd.  ORDER    YOUR    SUPPLY   TO-DAY 


Blackie's  Popular  Books 


Bound  books  at  popular  prices — a  line  specially  rich  in  books  for  boys  and  girls.  Our  travellers 
will  shortly  start  on  their  1914  trips  with  a  range  of  Blackie's  publications  that  will  afford 
particularly  interesting  opportunities  for  advantageous  buying — books  that  sell  readily. 


New-lies'  Music  Lovers'  Library 


Twenty  new  issues  of  this  fast-selling  series  ha  ve  recently  appeared.  Many  booksellers  are  do- 
ing a  big  business  with  these  publications.  Have  you  seized  this  opportunity?  If  not,  begin 
now ;  it  will  pay  you  handsomely. 

Sixpenny  Novels 

Latest  and  best  titles  kept  in  stock  at  our  three  Canadian  branches  at  prices  that  will  please 
everybody. 

Lists  supplied  on  application.  We  deal  with  all  publishers,  therefore  we  are  able  to  give  you 
the  finest  selection. 

OUR  BUSINESS  IS  TO  SATISFY  YOU. 


MONTREAL 

254  Lagauchetiere  St. 


TORONTO 

91  Church  Street 


WINNIPEG 
14-16  Princess  Street 


3d 


BOOKSELLER     AND     STATIONER 


IN  THE  INTERESTS  OF 

YOUR   CUSTOMERS 

FEATURE  VALENTINE'S  HOLIDAY  LINES 

Our  travellers  are  now  on  their  way  to  show  you  the  1914  holiday  art  produc- 
tions, which  include  new  and  meritorious  novelties  of  artistic  conception  which 
will  bo  certain  to  find  favor  with  your  customers.  Originality  in  design,  com- 
bined with  attractive  prices,  will  make  the  Valentine  productions  the  big  line 
of  opportunity  for  successful  selling  in  the  1914  holiday  season. 

PRICES  ARE  THE  LOWEST  CONSISTENT  WITH  QUALITY 

Standard  Series  of  Booklets.  New  Post  Cards. 

Scenic,  classic,  floral  and  humorous  subjects   in  From   10c   a   dozen    to    10c   each.      Hundreds   of 

new  designs  to   retail   for  2  for  5c  to  20c  each.  new      cards      for      Hallowe'en,      Thanksgiving, 

Christmas  and  New  Year.     This  vear's  produc- 

Hand-Colored  Booklets.  tions  wi"  pl,,ase  J0U  mightilv- 
■ ~~~ " — : : .   .        ,.    ..  .        Christmas  Seals,  Tags  and 

A    varied    showing    of    new    designs — the    kind  '  ° 

that  promote  quick  selling,  at  5c,   10c   and    L5c.  EndOSUre    Cards. 

r*Qlln1/M*/1   ■Rrv/Vb-lo+e  Tne    kig    increase     in    the     demand    for    these 

OeilUlQlQ  .POOK.ieU>.  specialties    has    induced    us    to    bring    out    the 

• ,    i  ,-         -    t,  o-„  „„t„:i  strongest   range    this   year   that   we   have   ever 

An  extensive  range,  priced  from  DC  to  35c  retail.  .  &  6  *,        ji._i.ij         -..v     xv 

...  ,  .     f  produced.      You    will    be    delighted    with    the 

All  new  subjects.  result.     They  will  make  selling  easier  for  you, 

»  i    tt-  -ji     •    i  t»      i  i    i„  anu-     consequently     enhance     your     sales     and 

Local  View  Christmas  Booklets,  pro_ts. 

Calendars  and  Post  Cards.  Scottish,  Irish  and  Welsh 

Xew    and    highly    artistic    productions    in    color  SOIlg    Books, 

and  sepia,  and  Real  Photo.     A  feature  promot-  —-—-----— 

ing   advantageous   buying   is   that    combination  The    Scottish    in    Tartan,    Irish    and    Welsh    in 

orders  may  be  placed  Covering  supplies  of  book-  green     satin     covers — also     done     in     cloth     and 

lets,  calendars  and  postcards.  morocco.      A    line    to    feature    strongly.      They 

are    in    a    class   by   themselves.      Exceptionally 

Calendars.  strong  to    their   appeal,  not   onl^y  to  musicians, 

___________'  but  on  the  score  of  national  sentiment. 

This  year's  showing  of  calendars  is  more  exten-  Minin tnrp  fi-iff  Br,„Vc 

sive  than  ever,  ami  includes  numbers  that  will  ■iTiinid.UlU  e   IxUb  J3QOKfc>. 

have   Strong,  popular   appeal — subjects   to   meet  Those     pleasing     little     volumes     of     Thought 

practically  all  tastes  and  requirements.   Priced  Treasures     and     Comforting     Words     are     ever 

from   five   cents   to  a   dollar.     The  Big  Popular  increasing   in   popularity   for   use   as   Christmas 

Calendar  Line  for  Profitable  Selling.  Booklets. 

Toy  Book  Lines. 

New  subjects  in  cut-outs  to  Bell  at  five  cents,  36  numbers.  House  Pet  series  at  10c  each,  20  numbers.  Coun- 
try Priend  series  at  15c  each,  22  numbers.  Moonlight  Manor,  10  numbers.  Told  by  Jesus  and  Holy  Child, 
Happy  Days  and  Merry  and  Bright.  A  strong  point  in  favor  of  these  toy  books  is  that  the  pictures  are 
reproduced  from  actual  photographs,  making  this  the  toy  book  line  par  excellence. 

This  is  one  of  the  strongest  lines  we  have  this  year,  having  added  to  every  series  and  introduced  others, 
and  we  defy  competition,  as  there  never  has  been  such  a  line  of  "Quality"  on  the  market,  and  the  prices 
are   down  as  low  as  what  has  been  paid  for  inferior  lines. 

36  numbers  in  Cut-Outs  to  retail  for 5c 

20  numbers  in  Home  Pets  to  retail  for ]0e 

22  numbers  in  Country  Priends  to  retail  for 15c 

10  numbers  in  Moonlight  Manor  to  retail  for....    15c, 
as   well    as   our   Children's  Song  and  Hymn   Books,   Happy  Days,  Merry  and  Bright,  and  Told  by  Jesus  and 
Holy  Child. 


Valentine  &  Sons  United  Pub.  Co.,  Ltd. 


MONTREAL 


Canadian  Offices  at 

TORONTO  WINNIPEG 

Factories 

DUNDEE  and  EDINBURGH,  SCOTLAND 


VANCOUVER 


m: 


:® 


BOOKSELLER     AND     STATIONER 


51 


NELSON'S  RECENT 
PUBLICATIONS 


Should  receive  your  careful  consideration  before  you  place  your  order  for 
the  coming  season.  They  represent  the  highest  value  in  literary  and 
typographic  worth,  and  have  an  up-to-date  freshness  that  attracts  custom 
and  ensures  satisfaction. 


NEW  GIFT  BOOKS 

FAIRY    BOOK.      Mrs.    Cr.iik.     $2.00. 

The  best  edition  of  fairy  tales  ever  issued. 

BOOK    OF    PALESTINE.     Richard     Penlake.     $1.75. 

Will  enchain  the  interest  of  hoys  and  girls. 

FLORENCE   NIGHTINGALE.  Anuie   Matheson.   $1.26. 

Written  for  young  people. 

THINGS    TO    MAKE.     A.    Williams.     $1.25. 

For  the  boy  who   wishes  to  do  it  himself. 

FIGHT  AT   SUMMERDALE.       John    Gunn.     $1.25. 

An   historical  romance  of   thrilling  interest. 

COUSIN    BETTY.     Geraldine    Moekler.    $1.25. 

A   story  of  the  type  of  Little  Women. 

BEYOND    THE    DRAGON    TEMPLE. 

Robert   Hudson.     $1.25 
.1   modern  adventure  story  for  boys, 

NEW    TITLES   and    editions    in    gift    and    reward 
books  from  10c  upwaids. 

PICTURE  AND  REWARD  BOOKS 

Beautifully   illustrated    books   at   all    prices.     Hun- 
dreds of  titles. 

ROSIE-POSIE    SERIES.      35c. 

The   Dandy   Andy    Book.    The   Twirly   Whirly    Book. 

"NEW"  FICTION,  70c. 

Not  reprints,  but  new  novels  by  the  best  authors 

TRENT'S   LAST    CASE.     E.   C.    Beutly. 

"The  best  detective  story  of  the  century." 

MYSTERY   OF   THE   GREEN   CAR.     August    Weissl. 

.1   detective  story  of  political  intrigue. 


POPULAR  LIBRARIES 


The  Popnlar  Library  habit  is  an  important  factor 
which  the  enterprising:  bookseller  cannot  afford  to 
neglect.  Once  your  customer  forms  it,  like  the  maga- 
zine habit,  it   increases  sales. 

For  window  and  counter  display  our  attractive 
three-colour  wrappers  and  posters  are  specially 
designed. 

New  volumes  are  issued  at  regular  intervals,  fort- 
nightly and  monthly.     We  publish  a   list   in  advance. 

SEVENPENNY    NOVELS,  20c    PER   VOL. 

150  volumes,  handsomely  bound  in  cloth,  by  the 
most  popular  authors  of  to-day. 

NEW   VOLUMES. 

Hetty   Wesley.     "Q." 

Adventures    of   Sherlock    Holmes.        A.    Con.ni    Doyle. 

Roden's   Corner.     II.   Seton    Merriinan. 

NELSON   CLASSICS,   20c   PER   VOL. 

123  titles  to  select  from,  also  in  quarter-leather, 
35c,  and  full  leather.  50c. 

- •  i3  —  l    issued  : — 

Shakespeare's    Works,    complete    in    G    vols. 
Tales   of  the  West.     Bret   Harte. 

MODERN    LIBRARY    WORKS,    33c    PER   VOL. 

100  works   of  travel,   biography,    belles   lettres,   and 
social  progress  in  library  binding. 
Voyage  of  the  Discovery,  Capt.  Scott.  2  vols. 
John  Bright.     Barry   O'Brien. 

HOBBY  BOOKS,  35c. 

Bright,  up-to-date  volumes  written   by  experts. 

i     .Needlework.  4.  Photography. 

2.  Hand-work.  5.  Pets. 

::.  (J.irdeuing.  6.   Woodwork. 


Our  representatives  are  now  on  the  road  with  a  complete  range  of  samples,  and  will  take  an 
early  opportunity  of  calling  on  you  and  arranging  for  your  inspection  of  our  various  publications. 
A  complete  stock  is  carried  in  Toronto.  Special  terms  for  importation  orders.  Our  illustrated 
and  descriptive  catalogue  will  be  sent  on  application. 

THOMAS  NELSON  AND   SONS 

LONDON  EDINBURGH 

Canadian   Warehouse:   95   King   Street   East,  Toronto 


52 


BOOKSELLER     AND     STATIONER 


THE  RELIGIOUS  TRACT  SOCIETY, 


LONDON, 
ENGLAND 


Publishes   upwards  of    1000   Books  for 
Rewards  and   Presents 


Just  Ready  With  36  Coloured  Pictures. 
By  HAROLD  COPPING 

THE  ILLUSTRATED   NEW 
TESTAMENT 

Tin  Authorized  Version,  printed  in  clear,  dark  brevier  type,  with 
short  explanatory  notes,  chapter  and  sub-headings.  Medium  l(imo 
(size  6%  by  i%  inches,  and  %  of  an  inch  thick).  Cloth  gilt,  is. 
net.  French  morocco  limp,  round  corners,  gilt  edges.  2s.  net. 
Or   in   leather  binding,  2s.  6d.  net. 


"A   SERMON    IN    EVERY   SKETCH." 

THE  "COPPING"  ILLUSTRATED  BIBLE 

Being  the  Authorized  Version,  with  References  and  Maps.  Clear 
print,  and  portable  size  (8%  x  5%  inches).  With  100  COLOURED 
PLATES,  by   Harold   Copping. 


Ordinary    Paper    Editions, 

(2    Inches    thick) 
No.    1.  Cloth    gilt,     gilt     edges, 
7*.    lid.    net. 

No.  2.  Superior  French,  limp, 
round  corners,  with  medallion 
on  cover,  gilt  edges,  12s.  net. 
No..  2A.  Same  style  as  No.  2. 
but  plain  cover,  12s.  net. 
No.  3.  Persian  grained,  yapp, 
solid    gold    edges.    2K.    net. 


India    Paper    Editions 

(1%-inch    thick) 

No.  4.  Rutland,  yapp,  leather 
lined,  round  corners,  gilt  edges, 
25s.  net. 

No.  5.  Best  morocco,  yapp, 
calf  lined,  silk  sewed,  round 
corners,  gilt  edges,  35s.  net. 

No,  <i.  Cloth,  gilt  edges,  round 
corners,   io«.  6d.   net. 


THE  HOME  ART  SERIES 


The 

Home  Art  j 

Crochet 

Book. 


Edited    by    FLORA    KLICKMANN,    Editor   of  "The    Girl's     Own 

"Everyone's,"  "Stitchery,"  etc. 


and     Woman's    Magazine, 


One  Shilling  Each,  Net 

THE  HOME  ART  CROCHET  BOOK.     149  Designs. 

THE  HOME  ART  BOOK  OF  FANCY  STITCHERY.     263  Designs. 
THE  CRAFT  OF  THE  CROCHET  HOOK.     150  Designs. 
THE  MODERN  CROCHET  BOOK.     127  Designs. 

THE  STITCHERY  ANNUAL.     325  Designs. 


SHORT  CUTS  TO  SKETCHING 

BY  HAYWARD  YOTTNG. 

With  8  Coloured  Plates  and  104  Pen  and  Pencil  Sketches  by  the 
Author  Edited  and  with  Preface  by  FLORA  KLICKMANN. 
Editor  of  "The  Girl's  Own  and  Woman's  Magazine."  Large  demy 
quarto,  cloth  gilt,  5s.  net. 

CANADIAN  PICTURES 

36  Plates  in  Colour,  illustrating  Canadian  life  and  scenery.  Re- 
produced from  Original  Drawings  by  HAROLD  COPPING. 
With  descriptive  letterpress  by  E.  P.  WEAVER.  Surface  of 
Pictures,  about  8%  by  5%  ins. 

STORIES  FOR  BOYS  AND  GIRLS.  By  Talbot  Bailies  Reed  ((11  vols.,  Is.  net) 
Mrs.  Vaisev  (10  vols.,  2s.  6d.  and  3s.  6d.)  Amy  Le  Feuvre  (31  Titles,  Is.  to  6s.) 
Mrs.  O.  F.  Walton  (29  Titles,  6d.  to  3s.  6d.)  Hesba  Stretton  (3S  Titles.  Is.  to 
2s.  6d.)     E.  Everett  Green   (32  Titles,  Is.  to  6s.)  and  many  others. 

COLOURED  ANNUAL  VOLUMES,  For  the  Children 

Each  pro- 
fusely Illus- 
trated with 
Coloured  Pic- 
tures. Each 
of  these 

ANNUAL 
VOLUMES 

is  prepared 
in  three  styles 
of  binding: — 
(a)  Coloured 
picture 
boards,  Is.  Cd. 

(b)  Cloth 
gilt,  2s.  each. 

(c)  Hand- 
some cloth 
gilt,  bevelled 
boards,  gilt 
edges,  2s.  «d. 
each. 

For  Catalogues  and  Trade  Tc 


LITTLE  WOMEN 

BY  LOUISA  M.  ALCOTT. 
With   Preface  by   FLORA  KLICKMANN  and  8  Coloured   Pictures 
by    Harold   Copping,    Is. 

3  New  Canadian  Stories  for  Boys  and  Girls 

THE    FIERY    TOTEM:       A    Tale    of    Adventure    in    the    Canadian 

Northwest.     By  C.  F.  ARGYLL  SAXBY,  M.A..  F.  R.  G.  S.     Is.  6d. 
A    TURN    OF    THE      ROAD;      OR,      THE      HOME-SEEKERS.      By 
ADELAIDE   M.   PLUMPTRE.     Is.  6d. 

THE    YOUNG    GORDONS    IN    CANADA.      By    MARY    B.    SAND- 
FORD.      Is.    6d. 


please  write  to 


The  Religious  Tract  Society,  4  Bouverie  St.,  London,  England,  E.C. 

Jf-B. — The  "R.  T.  S."  Representative  is  now  calling  upon  the  Trade  in  Canada 
Address  W.  F.  H.  Bailey,  Queen's  Hotel,  Toronto. 


THE     NEW 

ANNUAL 

FOR 

CHILDREN 

The  Child' 
Empire 
Picture 
Annual 

A  fine  crowi 
q  u  a  r  to  vol- 
ume, contain 
ing  272  pages 
about  150  de 
1  i  g  h  t  f  u  1 
Stories  ani 
Rhymes  it 
simple  lan- 
guage, 32  col 
oured  illus 
trations,  anc 
upwards  0 
100  Black  and 
White  Pic- 
tures. 

1'rettily 
bound   in   At 
tractive     Pic- 
ture Cover, 

3/6 


BOOKSELLER     AND     STATIONER 


53 


THE  PENS  WITH  THE   SMOOTHEST  GOLD  NIBS 


We  Want  You 
to  Know  These 
Swan  Leaders 


Fountain  Pens 

^T      If  the  Swan  salesman  has  not  already  shown  you  the 
^1      three  Swan  leaders,  he  is  busy  on  your  road.     This 
TU    announcement    is    both    opportune    and    important. 
Notice  the  new  size  100  Swan  Fountain  Pen. 

It  has  the  Swan  "Ladder  Feed"  and  "Gold  Top  Feed"  and  retails 
at  $2.50. 

The  Swan  Safety  is  made    in  two   lengths — Simple,  serviceable. 
efficient. 

Can  be  carried  upside  down  or  otherwise  and  sells  at  $3.01  >. 
Swan  Gold  Nibs  are  14k.  tipped  with  osmium  iridium  and  ground  to  a  delight- 
ful smoothness.  This  is  what  pleases.  Then  there  is  the  Ladder  Feed,  which 
controls  the  flow  of  ink,  and  the  Gold  Top  Feed,  which  gives  the  instant  starting. 
These  are  Swan  features:  Perfect  Ink  Control;  Instant  Starting:  Delightful 
Smoothness. 

And  for  you :   Protected  Prices ;  Good  Profits ;  Absolute  Satisfaction. 
Write  to-day  for  our  new  catalog  and  discounts. 

Mabie,  Todd  &  Co.,  London,  England 

Canadian  Headquarters,  124  YORK  STREET,  TORONTO 


54  BOOKSELLER      AND      STATIONER 


TO  WHOLESALERS: 


I 


There  is  no  need  to  tell  you  that  the  retailers  engaged 
in  the  book,  stationery  and  novelty  trades  place  their 
heaviest  orders  of  the  year  in  the  Spring. 

It  is  just  at  the  critical  time  that  they  receive  Book- 
seller and  Stationer's  with 
its  100  pages  of  buying  and  selling  suggestions. 

Every  merchant  in  Canada  engaged  in  the  book  and 
stationery  business  will  get  a  copy. 

With  its  contents  of  practical  value  to  every  dealer, 
this  important  number  will  be  read  with  unusual  care 
by  the  wide-awake  retailers  of  Canada — the  very  men 
whom  you  are  anxious  to  have  as  customers  for  your 
goods.  Don't  you  want  them  to  find  your  advertise- 
ment in  this  number — in  space  that  will  impress  them 
with  the  importance  of  your  firm? 

Write  us  for  rates  and  for  a  copy  of  last  year's  Spring 
number. 


BOOKSELLER   &   STATIONER 

PUBLISHED  MONTHLY  SINCE  1884 

Publication  Office:  143-149  University  Ave., Toronto 

Branch  offices:  London:  E.  C,  88  Fleet  St.  New  York:  115  Broadway.  Chicago: 
Suite  407,  Marquette  Bldg.  Boston:  643  Old  South  Bldg.  Montreal:  701-702  E.  T. 
I'.ank   Bldg.     Winnipeg:   :il   Royal   Bank   Blrlg. 


BOOKSELLER     AND     STATIONER  .  55 


One  of  the  leading  merchants  in  Canada,  a  subscriber  of 
many  years'  standing  to  Bookseller  and  Stationer,  wrote  us 
as  follows  just  after  receiving  our  January  issue: — 

"We  have  read  with  interest  the  January  issue  of  the 
'Bookseller  and  Stationer',  and  note  many  interesting  and 
instructive  articles,  and  consider  this  issue  a  very  helpful 
number  to  the  trade  in  general.  We  take  this  opportunity 
of  testifying  to  the  benefits  derived  from  this  publication." 

On  April  5th  he  will  receive  an  issue  which  will  dwarf  all 
the  previous  efforts  of  Bookseller  and  Stationer. 

This  will  be  the  30th  Annual  Spring  Number,  and  it  will  be 
so  attractively  gotten  up,  and  so  brimful  of  profit-making 
suggestions,  that  every  subscriber  should  make  it  a  point  to 
study  this  number  with  greater  care  than  he  has  ever  before 
put  on  a  single  copy  of  any  trade  paper. 

Just  try  out  this  scheme:  Charge  yourself  at  the  rate  of  $1 
per  hour,  for  every  minute  that  you  spend  studying  Book- 
seller and  Stationer's  Annual  Spring  Number,  and  see  if 
you  do  not  come  out  many  dollars  to  the  good,  as  a  result  of 
the  splendid  business  ideas  you  will  derive  from  it. 


PUBLISHED  MONTHLY  SINCE  1884 

The    MacLean    Publishing    Company,    Limited 

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More  Business 
for  You — 
Through    Our 
Advertisements 

Look  for  these  Ads  in 

CANADIAN  MACHINERY 

and 

POWER  HOUSE 

These  two  publications  have  large  cir- 
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those  who  use  them  intelligently.  Cana- 
dian people  know  this.  They  have 
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BUY        O  j_»  1      U  Jl_  1  FROM  YOUR 

these  practical  Handbooks    dealer 

A   FEW  OF  THE  TITLES  COMPRISING  OUR 
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Canada    we   want   to  do   likewise — hence   this   advertising  campaign. 

You  Will  Be  Asked  for  These  Books 

This  aggressive  advertising  campaign,  direct  to  prospective  purchasers 
informing  them  that  American  School  "Practical  Handbooks*'  will 
now  be  sold  at  all  book  stores  is  going  to  send  lots  of  people  to  your 
store.  You  will  begin,  very  shortly,  to  have  call  for  these  books.  It's 
always  "Good  Business"  to  be  able  to  say  to  a  customer:  "Yes,  we 
have  it."  When  people  find  what  they  want  in  a  store  they  get  the 
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regular  customers. 


States   we   conduct  regular  advertising  campaigns  and  sell  through  dealers.    In 


Better  Send  for  Catalogue     Now  ! 


But  yon  can  facilitate  matters  by  selecting  titles  from  those  given  in 
the  leproduced  advertisement,  and  mailing  yout  Brst  order  at  once. 
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be  giving  your  customers  greater  satisfaction.  Back  of  this  statement  is 
sixteen  years  satisfactory  selling  to  the  book  stores  of  the  Cnited  States. 
With  your  first  order  we  will  send  you  our  complete  catalogue. 
Mail    the  order   to-day!  ! 


American  School  of  Correspondence,  Publishers 


58th  Street  and  Drexel  Avenue 


Chicago,  111.,  U.S.A. 


169    GOLDEN    SUNSET. 


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The    United    States    Playing    Card   Company,  Cincinnati,   U.  S.  A. 


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BOOKSELLER     AND     STATIONER 


57 


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New  Fiction 


Sunshine  Jane. 


By  Anne  Warner,  author  of  "The  Rejuneva- 
tion  of  Aunt  Mary,"  etc.  Illustrated,  Cloth, 
net    $1.00. 

Someone  has  said  there  can  be  no  dark  where 
a  sunbeam  is.  Sunshine  Jane  will  be  the  sun- 
beam this  spring  and  will  be  the  Happy  Book  of 
the  season.  Everybody  who  has  read  it  says  the 
book  is  a  sure  winner.  Watch  it  sell  and  sell 
big.     The  wise  dealer  wil)  get  behind  this  book. 


A  People's  Man. 

By  E.  Phillips  Oppenheim,  author  of  "The 
Mischief  Maker,"  "The  Double  Life  of  Alfred 
Burton,"  etc.     Illustrated,  Cloth,  net  $1.30. 

A  typical  Oppenheim  story  of  Love  and  In- 
trigue. The  story  of  a  masterful  leader,  who  is 
expected  by  his  followers  to  bring  about  a  social 
revolution,  but  who  nearly  plays  into  the  hand 
of  intriguing  Germany. 


Idonia:   A  Romance  of 
Old  London. 


By  Arthur  F.  Wallis.     niustrai 
ed,  Cloth,  net  $1.30. 

A  tale  of  love  and  roguery  in 
the  days  of  Queen  Elizabeth.  Mr. 
Wallis  is  a  new  writer  who 
promises  to  be  as  great  a  favorite 
as  Jeftery  Farnol,  A.  S.  M.  Hutch- 
inson, who  have  so  recently 
achieved  a  reputation.  The  Lon- 
don Times  says:  "Deserves 
special  praise  for  the  manner  of 
its  telling,  and  for  the  graphic 
and  convincing  presentation  of 
old  life  in  town  and  country. ' ' 
The  Birmingham  Evening 
Dispatch  says:  "A  literary  tri- 
umph." This  book,  we  believe, 
has  the  elements  of  a  great 
success. 


New  Edition. 
Scott's  Last  Expedition. 

The  first  edition  of  this  important 
work  was  oversold  and  hundreds  of 
customers  were  unable  to  secure  sets 
during  the  holiday  season.  The  new 
Edition  will  be  ready  early  in 
February  and  we  advise  the  Trade  to 
place  their  orders  now  for  the  Second 
IMition.  Cloth,  Illustrated,  2  volumes. 
Net    $10.00 


Home. 

Illustrated,  Cloth,   net  $1.30. 

The  Anonymous  novel  whose 
serial  publication  in  the  Century 
Magazine  attracted  wide  atten- 
tion. 

Sandy's  Love  Affair. 

By  S.  R.  Crockett,  author  of 
"The  Lilac  Sunbonnet, "  etc. 
Cloth,  net  $1.25. 

A   delightful  love  story  told  in 
|    Mr.  Crockett's  best  stvle. 


Gillespie. 


Bv 


(Moth,   net   $1.30. 


MacDougall     Haj 

This  book  is  a  wonderful  piece  of  literature 
and  will  be  one  of  the  outstanding  books  of  the 
year.  The  volume  is  dedicated  to  Neil  Munro, 
and  by  many  is  thought  to  be  "the  find"  of  the 
season. 

Fine  Feathers. 

By  Webster  Denison.  Illustrated,  Cloth, 
net   $1.25. 

Here  is  a  book  with  a  high  and  sincere  pur- 
pose— in  every  sense  of  the  word  a  strong  story. 
It  is  founded  upon  the  powerful  play  by  Eugene 
Walter,  whieh  stirred  packed  audiences  by  its 
terrific  arraignment  of  the  mad  lust  for  wealth. 


STILL  SELLING. 


Making  Over  Martha. 

By    Julie    Lippmann.      New    Edition.      Cloth, 
net  $1.25. 


Martha  By  the  Day. 


By    Julie    Lippmann.      New    Edition.      Cloth, 
net  $1.00. 


Gay  Morning. 


By  J.  E.  Buekrose,  author  of  "Love  in  a 
Little  Town,"  "Because  of  Jane,"  etc.  Cloth, 
net  $1.25. 


McClelland,  Goodchild  &  Stewart,  Ltd.,  Publishers 

TORONTO 


Wholesale  and  Import  Booksellers 
266-268  King  Street  West 


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YOU  CAN  SAVE  MONEY 


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by  ordering  all  English  Publications  direct  from  Simpkin,  Marshall,  Hamilton, 
Kent  &  Co.,  Ltd.  They  carry  the  largest  and  most  varied  Stock  of  any  Book 
House  in  the  World.  Your  wants  can  be  supplied  punctually  at  lowest  Trade 
prices.  They  also  hold  a  large  Stock  of  European  Publications  and  have  cor- 
respondents in  all  leading  Book  Centres.  Scarce  books  Reported  and  Collected. 
Send  over  a  trial  order  or  ask  for  a  quotation. 

Simpkin,  Marshall,  Hamilton,  Kent  &  Co.,  Ltd. 

STATIONERS'  HALL  COURT,  LONDON,  ENGLAND 


The  World  In  Art 


PICTURES 


RELIGIOUS   AND   SECULAR 


FRENCH   AND   ITALIAN 
MASTERPIECES 


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10  ENGLISH  CATHEDRALS 

NAPOLEONIC  SERIES 


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Cosmos  Pictures  Company 

1  19  West  25th  Street,   New  York  City 


A.  RAMSAY  &  SON  CO. 

Agents  for  Winsor  & 
Newton,  London;  carry 
a  complete  line  of  Artists' 
Materials. 

A.  RAMSAY  &  SON  CO.,  Montreal 


£ 


How  is  Your  Stock  of 


and  Dickinson's  High-Grade  Writings!' 

See  our  representatives. 

JOHN   DICKINSON   &  CO.,  Limited 
PAPER  MAKERS  V  MONTREAL 


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Our  trade-marked  and  warranted  line  of 
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standard  of  quality.      Send  for  catalogue. 


BOOKSELLER  AND  STATIONER 


59 


Tirades  JPmfcir 


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Every  Magazine  or  Periodica]  customer  is  likewise  a  user  and 
buyer  of  articles  in  your  other  departments. 

NEARLY  EVERYONE  has  at  least  one  favorite  Magazine  or 
Periodical  which  he  purchases  from  twelve  to  fifty-two  times 
a  year.  Homebody  in  your  town  is  deriving  the  benefit  of 
this  trade-increasing  line. 

The  man  who  supplies  the 


Magazines  and  Periodicals 


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is  the  man  who  will  have  the  opportunity  of  supplying  these 
customers  with  their  other  wants. 

Think  of  a  profitable  line  of  merchandise  that  requires  but 
little  floor  space,  practically  no  investment,  and  can  be 
handled  with  scarcely  any  expense  or  risk,  and  at  the  same 
time  offers  you  an  excellent  profit  and  draws  trade  to  your 
store.  You  can  not  consistently  afford  to  delay  another 
minute  in  signing  the  coupon  which  will  bring  you  full  par- 
ticulars and  information  regarding  opening  a  Periodical  and 
Magazine  Department.    Mail  coupon  TO-DAY. 


9-15  Park  Place,  New  York  City 


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The  Name  "FULTON."  Look  For  It! 


The  name  "FULTON"  means  so  much.  When  you  buy  any  of  the  goods  bear- 
ing this  name,  you  purchase  QUALITY— also  SATISFACTION— you  get 
VALUE — moreover  they  are  profit-makers  for  you.  Made  and  sold  for  the 
pasj  Twenty-four  Years,  and  better  now  than  ever. 

The  "FULTON"  Specialties 

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Send  in  That  Order  NOW. 
Catalogues  No.  27  and   No.   28  are  ready — You  need  them. 

FULTON  RUBBER   TYPE   COMPANY 

ELIZABETH,  N.  J.,  U.S.  A. 


HIGGINS' 
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THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
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induced  us  to  put  upon  the 
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lage. It  avoids,  the  defects  of 
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HIGGINS"   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


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61 


We  are  headquarters 
for  all  the  English 
Xmas  Periodicals 
and  Magazines. 

A  representative  line  of  the 
leading  fiction  always  on  hand. 
Place  your  order  with  us  now 
for  your  Christmas  require- 
ments.    List    on    application. 

THE 

WINNIPEG  NEWS 
COMPANY,  Limited 

GREGG  BUILDING 
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"MADE  IN  CANADA" 

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The  quality  never 
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Not  a  follower 

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STAUNTONS  LIMITED 

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The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HS5,    H,    with    rubber    tips, 

HB,H,  2H,  3H,4H,B,  2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers.  TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 

JdNKINS  &   HA-(DY 
Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  Exposi- 
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YOUR  AD.  HERE 

WOULD  BE 

READ    BY 

OVER  80% 

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BOOKSELLERS 

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ART   SUPPLIES. 

A.    rt:imsny    &   Son    Co..    Montreal. 

Artists'  Supply  Co.,  77  York  St..  Toronto. 

The    Hughes    Oweoa    Co.,    Montreal,    Toronto, 

Wluulpeg. 

BLOTTING    PAPERS. 
The   Albemarle    Paper   Co..    Richmond,   Va. 
John    Dickinson   &   Co.,   Montreal. 

CAMERA  AND   PHOTO  SUPPLIES. 
United    Photo   Stores,   Toronto. 

BLANK    BOOKS. 
Roorum   &   Pease  Co.,   Brooklyn,   N.T. 
Ilrown   Bros.,   Ltd.,  Toronto. 
Warwick   Bros  &   Rutter.  Toronto. 
The   Copp,    Clark    Co.,    Toronto. 
W.  J.  Gnge  &  Co.,  Toronto. 
Xntlonnl    Blnnk   Book  Co.,   Holyoke,   Mass. 
Buiitln.   frillies   &   Co..    Hamilton. 
CHRISTMAS    AND    PICTURE    POST    CARDS. 
Alfred   Guggenheim,  629   Broadway,   N.T. 
Lonsdale    .V    Bartholomew,    Montrenl. 
Menzies    &    Co.,    Toronto. 
Rnpbnel     Tuck    &    Sons.    Montreal. 
The    Sutfliffe    Co.,    Toronto. 
Valentine   &    Sons.    Toronto    and   Montreal. 
Harper,   Woodhend   &   Co.,   34   Provost   Street, 

Cltv    Ronrl.    London.    R.C. 
The    Drvsil'le   Co.,    Chicago. 
Philip  C.   Hunt,  London,  K.C.   (Menzies  A  Co., 

Toronto.    Canadian    Agents). 
The   Albertype  Co.,   Brooklyn.   N.T. 

CASH    REC.ISTERS. 
The    National    Cash    Register   Co.,   Toronto. 

CODE    BOOKS. 
The   American    Code   Co..    83    Nassau    St,    New 

York.  CRAYONS. 

Binney    &    Smith.    New    York. 
ENVELOPES. 
Warwick    Bros.    ft    Rutter,    Toronto. 
ropp.    Clark    Co.,    Toronto. 
W.   J.   Gnge  ft   Co.,  Toronto. 
Kuntln.    Olllles    *    Co..    Hamilton. 
Brown    Bros..    Limited.    Toronto. 
FANCY     PAPERS,      TISSUES      AND      BOXES. 
Oennlson    Mfg.    Co..   Boston. 
Menzies  ft.  Co.,  Toronto. 

FOUNTAIN    PENS. 
Sanford    ft    Bennett    Co.,    61-63    Maiden    Lane, 

New  York. 
J.    Morton.    New    York,   Menzies    ft    Co.,    Can., 

Representatives. 
Paul  R.   Wirt  Co..  Brown  Bros..   Ltd.,  Toronto, 

Canadian    Agents. 
Arthur    A.    Waterman    Co..    Ltd. 
W.  H.  Smith  ft  Son.  180  Strand.  London,  B.C. 
INKS.    MrCTLAOE    AND    GUMS. 

Aug.  Leonhardl,  Dresden,  Germany. 

•'has.    M     Hlgglns   *    Co..    Brooklyn,    N.Y. 

The   Carter's   Ink   Co.,   Montreal. 

Thaddeus     Davids    Co..     New     York.      Brown 

Bros..    Ltd..   Toronto.  Canadian   Agents. 
Stephens'   Inks.  Montreal. 
<*    S     Stafford    Co..    Toronto. 
D.  W.  Beanmei  &  Co.,  New  York. 
Sanford   Mfg.  Co.,  Chicago. 

INDELIBLE     INK. 
r'nyson's    Indelible    Ink. 
barter's    Ink    Co..   Montreal, 
t.    R.   Stafford    Co..    Toronto. 
H.    C.    Stephens.    London.    Fng. 
TNKSTANDS. 
The  Senghnsch  Co.,  Mllwankee. 

LEAD     AND     COPYING     PENCILS. 

tohnnn    Fnber   Co..   Nnremhnrg.   Germany. 
"Rlitedell"     Paner    Penoll.     New    Tork. 
A     W.  Fahpr  Co..  Stein,  Germany. 
American    Pencil    Co..    New    Tork. 

LEATHER     AND     FANCY     GOODS. 
Wnrwlrk   Rros.  ft  Rutter.  Toronto. 
thrown    Bros.    Ltd..    Toronto. 
"Che   Copp,   Clark    Co..  Toronto. 

LOOSE       LEAF       BOOKS.       BINDERS       AND 
HOLDERS. 

■Smith.    Davidson    ft    Wright.    Ltd..    Vancouver. 
Vatlonal    Blank   Book    Co..    Holyoke,    Mass. 
Wnrwlrk    Bros,   ft    Rntfer.   Toronto. 
W     J     Oatre    ft    Co..    Toronto. 
Hnntln.   Gillies  ft   Co.,   Hamilton. 
The    Copp.    Clark    Co..    Toronto. 
The    Brown    Bros..    Ltd..    Toronto, 
noornm    ft    Pease   Co..    Brooklyn. 
Samnel    C.    Tatnm    Co..    Cincinnati. 
British   Loose  Leaf  Manufacturers,   Ltd.,   Lon- 
don,   England. 

MAP  PUBLISHERS. 
Rand.  McNally  ft   Co..  Chicago, 
fopp   Clark   Co..   Toronto. 

NEWS   COMPANIES. 

Imperial  News  Co.,  Montreal,  Toronto,  Winni- 
peg. 
Toronto    News   Co. 
Montreal    News   Co. 
Winnipeg  News  Co. 

PAPER    FASTENERS. 
The   O.    K.    Mfg.    Co..    Svrnense     N  Y 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS     TARIFF 

HAND  BOOK. 
Enlarged  and  revised  to  date 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES*    SUPPLEMENTARY  IN- 
TEREST  TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS     BANK    IN- 
TEREST TABLES. 
at  2V2,  3  or  3V2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S     STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR   OF   EXCHANGE 
(Canadian) 

Mounted   on  card    Price,   35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 


A  complete  catalogue  of  ail  the  above  publications  tent 
free  upon  application. 

Morton.Phillips  &  Co. 

puBLisHERB 

1  1  5  and  1  I  7  Notre  Dame  St.  We.t.  MONTREAL 


N.B.  -The  BROWN  BROS.,  Ltd  ,  Toronto,  carry 
a  full  line  of  our  publication*. 


When  Writing  Advertisers 

Kindly  Mention  This 

Paper 


BOOKbEi^LER     AND      STATIONER 


6:5 


BUYERS'  GUIDE 


When  Considering  St  hoot  Supplies 

write  us  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   ''TJtiZr 

77  York  St.,  Toronto.  Can. 


RARE  BOOKS 

We  can  supply  the  rare  books  and  prints 
you  want.  Let  us  send  you  ISO  classified 
catalogs.  Canadian  and  American  items 
a  specialty. 

Over  a  million  books  and  prints  in  stock. 
Enquiries  solicited. 

THE  LUDWIG    ROSENTHAL    ANTI- 
QUARIAN  BOOK-STORE 
Hildeeardstr.  14  &  Lenbachplatz  6. 
Munich.  Germany 
Founded  1859       Cables:  Ludros.  Munich 


1i  If  you  have  your  EAR  to  the 
GROUND 

H  And  your  EYE  on  the  WORLD 

Ti  You  will  KNOW  that  the    L914 

issue:  of 

1  "FIVE  THOUSAND  FACTS 
About  CANADA," 

H  Compiled  by  FRANK  YKKJH, 
of  TORONTO, 

"i  Is  out  and  ready  for  its  HUN- 
DEEDS  of  BUYKRS. 

H  It  is  PULL  of  [MPROVE 
MENTS,  such  as 

H  A  revised  MAI';  better  PAPER, 
more   FACTS. 

1  Give  it  a  CHANCE  and  it  will 
do  the  rest. 

H  STOCK  UP  while  it  is  as 
FRESH  as  a  new-baked  COOK  IK. 

H  Order  through  vour  NEWS- 
DEALER   or 

H  The  CANADIAN  FACTS  PUB- 
LISHING CO.,  588  Huron  St.. 
Toronto. 


Kindly  mention 
this  paper  when 
corresponding 
with  advertisers 


PENNANTS. 

Niagara   Pennant  Co.,   Niagara  Falls,  Ont. 

Pugb  Specialty  Co..   Toronto. 

lAI'tXEKllfiS    AM)    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dlna  Ave.,  Manufacturing  Stationers. 
Toronto. 

The   Brown    Bros.,    Ltd.,   Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,  Toronto. 

The  Copp,   Clark  Co.,  Toronto. 

Hnntin,   Gillies  &   Co.,  Hamilton. 

Baton,    Crane    &    Pike,    Pittsfleld,    Mass. 

PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott  St..  Toronto. 

Consolidated  Lithographing  and  Mfg.  Co.. 
Ltd.,    Montreal. 

U.S.    Playing  Card   Co.,   Cincinnati,   O. 

PUNCHING  MACHINERY— HAND  AND 
FOOT    POWER. 

Samuel   C.   Tatum   Co.,  Cincinnati,.  O. 

British  Loose  Leaf  Manufacturers,  Ltd.,  Lon- 
don,   England. 

SCHOOL   SCRIBBLERS. 

Warwick   Bros.  &    Rutter,  Toronto. 

Gage   &   Co.,  Toronto. 

Biintin.    Gillies   &    Co..    Hamilton. 

The  Copp.   Clark  Co.,   Toronto. 

Smith,    Davidson    &    Wright.    Vancouver,    B.C. 
SHEET    MUSIC 

Anglo-Canadian  Music  1'ub.  Assn.,  144  Vic- 
toria  St..   Toronto. 

Musgrave  Bros.  &  Davles,  114-115  Stair  Bldg.. 
Toronto. 

Joseph    Williams,    London,    S.W. 

STATIONERS'    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  &  Co.,  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers. 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers, Toronto. 

Bnntin.    Gillies   &    Co..   Hamilton. 

Hughes,  Owens  Co.,  Winnipeg. 

STEEL    WRITING    PENS. 

fohn  Heath,  8  St.  Bride  St.,  E.C.,  London, 
Eng. 

Hinks,   Wells  A   Co.,   Birmingham,   Eng. 

Rpencerian    Pen   Co.,   New   York. 

Perry    &    Co.,   Birmingham,    Eng. 

Esterhrook  Pen  Co.,  Brown  Bros.,  Ltd.,  Tor- 
onto. Canadian   Representatives. 

W.  H.  Smith,  London,  Eng. 

STENCIL    BOARDS. 

The   M.  J.  O'Malley   Co.,   Springfield,   Mass. 

TALLY   CARDS,   DANCE   PROGRAMMES, 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia. 
Pa. 

The  Drysdale  Co.,  Chicago. 

Warwick   Bros.  &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND      CARBONS. 

Peerless   Carbon   Co..   Toronto. 

Mlttag  &   Volger,   Park   Ridge,   N.J. 

The  Drysdale  Co.,  Chicago. 

The  A.  S.  Hustwltt  Co.,  Toronto. 
TOY    MARBLES. 

The  M.  P.  Chrlstensen  &  Son  Co.,  Akron, 
Ohio. 

WALL   PAPERS. 
Staunton's,    Ltd  .    Toronto 

WIRE    BASKETS. 
Andrews  Wire  Works  Co.,   Watford,  Ont. 

BOOK   PUBLISHERS. 
(Canadian). 

Bell   &  Cockhurn,    Toronto. 
William    Brlggs.    Toronto. 
Cassell  &  Co.,  Toronto. 
The  Carswell   Co.,  Toronto. 
The   Copp.    Clark   Co..  Toronto 
Henry    Prowde.   Toronto. 
Thomas    Langton,   Toronto. 
Maomlllan    Co.,    of   Canada.   Toronto. 
McClelland    *    Goodchtld.   Toronto. 
MrLeod    *    Allen,    Toronto. 
Musson  Book  Co.,  Toronto. 

(United    States). 

Forbes  &   Co.,   Chicago. 

G.   &    C.  Merriam   Co..   Springfield,    Mass. 

Hurst   &   Co.,    New    York. 

Laird   &.   Lee.   Chicago.   Til. 

McRrlde,   Nash   &   Co.,   New  York. 

Page    &    Co..    Boston. 

Rand.   McNally  &   Co..  Chicago. 

Wycll   k  Co..  83   Nassau   St..   New  York.   NT. 

STANDARD   COMMERCIAL   PUBLICATIONS. 

Morton.   Phillips  *   Co..   Montreal. 


E  are  t!,,    largest  manufacturers  of  high-  ■ 

!,,.    r':"''     ,\"\-     "'      the     world,      including  ! 

■  Miniature   Railwaj    Systems,    Plush   and    Pelt  i 

■  Animals,  Moving  Picture  Machines,  Mechani-  i 
»'"'''  Boats  :.nl  Engines,  ami  mam  othei  all  • 
Syear-round  sellers.  Write  us  foi  particulars.  8 
:    z'T^v          ''""-'  I!,",i',,|'s  A-  ''■  Niiremburg  S 

■  \V/  ,ohn  Ri'i-  >ole  Hfprpsenlaiive  ! 
•     NS^           381    F tl,    Avenue,    New    York.  • 


CRAYONS  FOR  EVERY  USE 


■'3 


I    ^~*  TRADE 

Trayol 

V  ^kw  MARK- 


E  I  G  H  - 

SCHOOI?#tRAY0NS 

_rOMr^CAT10NALCOLORWj)RK. 


Pot  Bale  i>y  a  1  i  iinaihan  .lubbers 

BINNEY  &  SMITH  CO., 

81-83  Fulton  St..  New  York 


PHYSICAL 


PHYSICAL 
CULTURE 

The     Leading 


of 


Publication 

ils    kind. 

Edited    by    John 

Brennan. 

(Hi    sale    llic    21st 

<>i  each  month 
from  your  News 
Company.    Fully 

returnable  with- 
in 60  days.  Give 
it  ;i  display.  Call 
your  customers' 
attention     to     it 

and        thej         will 
not     want     to     be 
without  it. 
Published  by 

PHYSICAL  CULTURE  PUBLISHING  CO. 

Flat  Iron  Building  ".'  New  York 


YOUR  AD.  HERE  WOULD  BE 
READ  BY  OVER  80  PER  CENT.  OF 
CANADA'S  BOOKSELLERS  AND 
STATIONERS. 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


64 


BOOKSELLER      AND     STATIONER 


»s9iM!)(o; 


Trip /Abroad 


'JM^? 


Address  Books — Memos, 
Fine  Leather  Goods,  etc. 

Represented    by 

WILLIAM  E.  COUTTS 


266  King  Street  West 


Toronto 


Condensed  Advertisements 

BOOKS— ALL  OUT  OF  PBINT  BOOKS  SUPPLIED,  NO  MATTER 
on  what  subject.  Write  us.  We  can  get  you  any  book  ever 
published.  Please  state  wants.  When  in  England  call  and  see 
our  50,000  rare  books.  Baker's  Great  Bookshop,  14-16  John  Bright 
Street,   Birmingham,   England 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND  30TH  ST.,  N.Y. 
City.  Dealers  in  rare  books,  autograph  letters,  manuscripts.  Cor- 
respondence  invited.  (tf) 

CROWLEY,  THE  MAGAZINE  MAN,  INC.,  3291  3rd  Ave.,  N.  Y. 
City.     \\  holesale  only.     Price  book  on  request. 

YOUNG     LADY     WITH     SEVERAL    YEARS'     EXPERIENCE    IN 

book  and  stationery  business,  and  having  had  complete  charge 
of  the  same,  desires  position  after  March  1st.  Apply  Box  263. 
Winchester,  Ont. 

LIVE  AGENTS  OR  DEALERS  WANTED  IN  EVERY  CITY  OR 
town  to  control  sale  of  new  office  device;  $3,000.00  a  year  men, 
here  is  your  opportunity.  Write  Sales  Manager,  James  P.  Easton 
&  Co.,  212  McGill  Stmt.   Montreal. 

YOUNG  AIAN  DESIRES  POSITION  IN  THE  STATIONERY 
business,  either  as  bookkeeper,  outside  or  inside  salesman.  Best 
of  references  can  be  furnished.  Apply  A.  J.  Sawyer,  P.O.  Box  905, 
Moose  Jaw,  Sask. 

TRAVELLING  SALESMAN  WANTS  LINE  FOR  WESTERN 
Canada — energetic,  experienced  and  financially  responsible.  Had 
successful  experience  in  retail  stationery,  books  and  fancy  poods 
Always  bad  good  lvsults  on  the  road.  Box  316,  Bookseller  & 
Stationer. 

WANTED     A    PARTNER,    FOR    THE    BOOK    AND    STATIONERY 

business  in  good,  live  town  of  over  22,000  and  university  attend- 
ance of  over  1,800.  Store  is  one  of  the  finest  in  Canada,  and 
present  satisfactory  business  can  be  more  than  doubled  with  added 
lines.  Party  with  some  experience  in  the  retail  business,  or  good 
office  experience  preferred;  $5,000  necessary.  Address  Box  310. 
Bookseller  and  Stationer. 


GUARANTEED 

UNTARNISHABLE    GILT    FRAMES 

Every  Shopkeeper  and  Store  should  stock  these— recognized 
as  the  finest  selling  Photo  Frames  ever  offered  to  the  trade 
Catalog    of     New     Designs     Now     Ready,     Apply 


E.  Whitehouse  &  Son 


"Rex" 
Works' 


Worcester,  Eng. 


The  Foremost 
Papers  in 
The   Dominion 
Market — 

KEITH'S 


Dealers  throughout 
the  Dominion  will 
show  a  big  gain  on 
the  right  side  of  their 
ledger  by  communi- 
cating with  the  Sales 
Office  of  Mr.  Wm.  E. 
Coutts,  266  West 
King  Street,  Toronto, 
Canada,  for  samples 
and  special  prices  of 
Keith's  Fine  Papers 
— the  brightest  line  in 
North  America. 

The  tints  are  handsome,  and  the 
({utility  and  finishes  far  superior  to 
any  others. 

Papeteries, 

Correspondence  Cards, 
Card  Cabinets, 
Ream  Goods,  etc. 

American  Papeterie 

Company 

SOLE  MANUFACTURERS 
ALBANY,  NEW  YORK,  U.S.A. 


BOOKSELLER      AND      STATIONER 


65 


LI  BERTY 
FOUNTAIN  PEN  CO.  NY. 


No.  22  14K.  Solid  Gold,  Iridium  Pointed.     Price  $11.00  per  dozen  f.o.li.   New  York  to   retail   in   Cai 


at  Sl.oo  eai 


We  call  the  attention   of   the   Canadian  trade  to  these  two    remarkable 
values  in  Fountain  Pens  to  retail  in  Canada    at    $1.00   and  $1.25  each. 

Every  Canadian  dealer  has  a  big  trade  for  fountain  pens  at  popular  prices. 
These  two  pens  offer  you  a  value  that  will  enable  you  to  establish  a  reputation 
in  your  toivn  for  this  line  of  goods.  These  pens  arc  solid  gold,  pointed  with 
Iridium,  not  Platinum,  and  the  workmanship  on  the  barrels  is  equal  to  that 
of  the  best  pens  made  at  any  price. 


We  invite  every 
of  a  dozen  each 
any  reason. 

We  do  not  send 


Liberty       Fountain      & 
Gold     Pen    Co.,     New 

York. 
You  may  ship  a  trial 
order  of  one  doz.  each, 
pens  as  advertised. 
Total  price  $13.00. 
Terms  60  days  net. 
Fully  guaranteed  and 
returnable  If  not  satis- 
factory. 

Name   


Address 


Canadian  dealer  who  reads  this  adv ertisemenl   to  use  the  coupon  and  get   an  assortment 
as  a  trial  order.     These  pens  are  fully  guaranteed  and  returnable  if  not    satisfactory  for 

our  travellers  to  Canada,  and  take  this  method  of  bringing  ourselves  to  the  attention  of 
the  Canadian  trade.  Fill  in  coupon  now  while  you  have  our  advertisement  before  you. 
You  will  find  it  worth  while,  and  remember  that  you  can  do  so  without  risk,  as  we  are 
entirely  willing  to  assume  it. 

LIBERTY  FOUNTAIN  AND  GOLD  PEN  CO. 

69  COURTLANDT  STREET,  NEW  YORK  CITY 

No     -'   Safety    14K     Solid   Gold    Iridium    Pointed    Safely.     Price  $7.00  per  dozen  f.o.l..   New   Voi-U.  to   re- 
tail  in   Canada  at  $1.25  each. 
Tin'  Pen  cannot  leak  and  cau  be  carried  in  any  position   in   a    man's   pocket   or  a   ladies'    bandbag. 


LIBERTY 

FOUNTAIN  PEN  CO..N.Y. 


A  Habit 

Using  a  certain  kind  of  writing 
paper  soon  becomes  a  habit  when 
a  satisfactory  kind  of  writing 
paper  has  been  found.  The  habit 
of  using 

C^mne's 
oanen  a/etwn 

has  become  fixed  on  a  great  many  people 
because  they  have  found  in  it  the  most  satis- 
factory paper  in  shape,  texture  and  price. 

It  would  be  difficult  to  find  a  paper  better 
suited  to  the  dealer's  needs.  You  needn't 
stop  to  explain  its  merits,  your  patrons  know 
it.  They  have  formed  the  habit  of  buying 
Crane's  Linen  Lawn.  Some  people  in  your 
town  haven't  heard  about  it.  Tell  them  in 
the  advertisements  which  we  have  prepared 
for  your  use.     Write  us  to-day. 

Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


s^ 


Travellers  are  now  out.  with    Xmas  and 
New  Year  lines. 

Biggest  and  best  lines  we  ever  had  to  show. 

Special  prices  for  Import  orders. 

Look  through  the  line  when  traveller  calls. 

Valentine,  Easter  and  St.  Patrick  lines  are 
complete. 

Catalogue  of  these  for  the  asking. 

Pennants  and  Cushions 

Place  orders  early  for  Spring  and  Summer 
delivery.      Catalogue  on  request. 

PUGH  SPECIALTY 
COMPANY,  LIMITED 

38  to  42  Clifford  St.      -:-      Toronto,  Can. 

-         -        -      ~  ^^— ^= 


%M 


G6 


BOOKSELLER     AND     STATIONER 


POST   CARDS 


UP-TO-DATE  DESIGNS 
IN  ALL  VARIETIES 


Valentines,  Saint  Patrick's  and  Easter  Cards,  Love  Sets,  Flowers, 
Best  Wishes,  Birthdays,  Beautiful  Women,  Bathing  Girls,  Comics, 
Landscapes,  Children,  Mourning  Cards. 
Cards  for  hand  painting,  Gelatine  and  Velvet  Cards,  etc. 
Sample  assortment  $2.00. 


ADDRESS 


ALFRED  GUGGENHEIM  &  CO.,  529  Broadway,  New  York 


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BOOKSELLER     AND     STATIONER 


67 


Easier  Dictation 
Easier  Transcribing 


It's  the  time  of 
the  high-priced 
man  that  counts 


When  it's  a  matter  of  saving  time  and  dollars  the  Dictaphone  becomes 
invaluable.    Tt  cuts  out  waste  motion  and  delays. 

The  high-priced  man  has  time  to  do  the  move  important  work  and  the 
output  of  the  stenographer  is  doubled. 

With  a  Dictaphone  you  get  through  your  heavy  mail  with  much  greater 
dispatch  and  the  atmosphere  of  efficiency  and  precision  is  created  through- 
out the  office. 

No  firm  can  afford  to  overlook  these  items  of  time — they  sometimes  run  into 
thousands  of  dollars  by  the  end  of  the  year. 

It  will  also  add  to  your  success  and  give  you  a  larger  grip  on  your  business. 


Telephone  or  write  to  our  nearest  branch,  or  better  yet,  call 


Calgary,   Alta.— 216  I.O.O.F.  Bldg. 
Halifax,    N.S. — Granville    and    Sackville    Sts. 
Hamilton,   Ont. — Clyde  Block. 
London,  Ont. — 426  Richmond  St. 
Montreal,    Que. — McGill   Building. 
Ottawa,  Ont. — Hope  Chambers. 


Quebec,  P. Q.— 1230  Rue  St.  Valler. 

St.   John,  N.B.— 73  Dock  St. 

St.    John's,   Nfld. — Columbus   Bldg. 

Toronto,   Ont. — 52  Adelaide   Street  West. 

Vancouver,   B.C. — 321  Pender  Street. 

Winnipeg,   Man. — 247   Notre   Dame   Avenue. 


Write    for    catalogs    and   full   particulars,   and   a   complete   list   of   all   branches, 
one     of     which     may     be     nearer     to     you     than     any     of     the     above,     to 

THE  b\CT(\PJ\QNE 

(REGISTERED) 

52  ADELAIDE  STREET  WEST,  TORONTO 

COLUMBIA    GRAPHOPHONE   COMPANY,    Sole    Distributers 

Exclusive  Selling  Rights  Granted  Where  We  Are  Not  Actively  Represented. 

Positions  are   open   in   several   of    the    large    cities    for    high-grade    office    specialty    salesmen 


IIS 


BOOKSELLER     AND     STATIONER 


Make  Your  Show  Windows 

Pay  Your  Rent 

Many  Sales  are  made 
from  the  Sidewalk 

This  particular  set  of  Inter- 
changeable Window  Fixtures 
will  make  the  finest  of  Win- 
dow Trims — will  display 
your  merchandise  to  a  "Sell- 
ing Point,"  will  give  you 
snappy  trims  which  will  at- 
tract local  and  transient 
trade.  This  set  affords  quick 
and  frequent  changes. 

Read  further  about  this  wonderful 

Set  for  Stationers 

Hundreds  of  Trims.  With  this  set  over  500  original  trade-pulling 
window  trims  can  be  made  and  at  no  time  making  any  two  alike, 
besides  hundreds  of  standard  and  odd  window  fixtures  can  also 
be  made. 

Can't  Wear  Out.  ONKEN  YOUNITS  are  now  made  so  they  can- 
not show  any  wear.  The  NEW  construction,  the  "Sunken  Steel 
Socket,"  takes  the  place  of  the  old  construction.  There  are  now 
NO  Screws  Screwing  Into  Wood.  They  will  now  last  for  many 
years.  The  construction  is  sturdy  and  high-grade  throughout. 
Simplicity  in  detail  is  the  principle. 

A.  Book  of   Window   Trims  Included.     A   large,   beautiful   book   of 
many   captivating   trims    made   with   this   set   will   be   sent    FREE 
with  this  set.     This  book  is  a  help  to  any  window  trimmer. 
Hade  of  Oak.     The  entire  set  is   made  of  thoroughly   Kiln    Dried 
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curately machined  to  fit  right  and  made  interchangeable. 
Our  Guarantee.     We  guarantee     to     replace     this     set     FREE   of 
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way    through    construction    or   parts    not   fitting   satisfactorily. 
Our  Standard  Finishes.    We  will  ship  this  set  in  either  Weathered, 
Golden  or  Antique  Oak,  all  in  a  soft,  mellow  wax  non-scratchable 
finish. 

Just  ask  the  merchant  who  has  bought  a  set  of  these  fixtures  with 
the    (NEW   CONSTRUCTION)    what -he   thinks   of  them. 

Price   for  the  Full   Set  No.  20    $35.°E? 

F.  O.  B.    Hamilton,    Ont.,    Canada 
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VOL.  XXX. 


PUBLICATION     OFFICE:     TORONTO,     MARCH,     1914 


No.  3 


Star  Salesmen 


Kc.iily    ti 
Write. 


Given  an  audience,  the  S  &  B  Autopen 
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MARCH  FICTION 


PENROD  By  Booth  Tarkington 

Author  of 
"The    Gentleman    from    Indiana,"     "The 

Flirt,"  "Monsieur  Beaucaire,"  Etc. 
Nowhere  has  Booth  Tarkington  done  such 
finished,  exquisite  work  as  in  this  story  of 
boyhood.  The  full  flavor  of  his  story  is 
not  only  for  the  grown  man  or  woman,  but 
for  all  agea  that  love  the  comic  muse.  It 
is  a  picture  of  a  boy's  heart,,  full  of  those 
lovable,  humorous,  tragic  things  which  are 
locked  secrets  to  older  folks  unless  one  has 
the  gift  of  understanding.  Booth  Tarking- 
ton has  it  eminently,  and  "Penrod"  will 
stand  as  a  classic  interpretation  of  the 
omnipresent  subtlety — BOY. 

Illustrated  by  Gordon  Grant. 
Net $1.25 

WHEN  GHOST  MEETS  GHOST, 

By  William  De  Morgan 
The  De  Morganit.es  will  welcome  this  new 
story,  for  it  is  the  l»e  Morgan  of  the 
earlier-  manner  who  rambles  generously  and 
widely  through  the  London  of  fifty  years 
ago  and  actually  brings  to  life  for  us  those 
whose  names  have  been  written  on  the 
stones  these  many  years,  until  the  moss  has 
crept  down  over  them.  This  book  will  take 
its  place  with  JOSEPH  VANCE.  One 
character — Uncle  Mo,  sketched  with  all  the 
tenderness  which  the  author  can  muster,  is 
destined  to  live  in  the  hearts  of  all. 
Cloth  -  -  $1.25 

THE  MARRIAGE  OF  CECILIA, 

By  Maude  Leeson 

A  love  story  by  an  author  who  writes  with 
a  sureness  of  touch  and  restraint  equalled 
only  by  her  vigor  and  freshness.  Unless 
all  the  signs  fail,  this  book  is  destined  to 
have  a  considerable  sale.  Tt  is  a  love  story 
with  a  happy  ending,  after  much  tribu- 
lation. Send  a  copy  to  all  your  customers 
who  bought  "The  Rosary."  The  supply 
is    unlimited. 

Cloth  -  $1.25 

Thirty  years  after 

STILL  HAPPY,  THOUGH  MARRIED, 

By  the  Rev.  E.  J.  Hardy 

Thirtv  years  ago  this  Author  wrote  a  book 
called  "HOW  TO  BE  HAPPY  THOUGH 
MARRIED,"  and  ever  since  then  lovers, 
husbands  and  wives  have  been  reading  the 
book.  It  is  a  text-book  of  „  connubial 
felicity,  as  fresh  and  inspiring  to-day  as 
ever  it  was,  and  now  Mr.  Hardy  has  pro- 
duced another  tome,  which,  we  trust,  with 
your  help,  will  be  actively  sold  for  thirty 
years  more.  Here  is  an  extract: 
"People  rush  into  Matrimony  as  they 
rush  to  catch  a  train,  and  in  their  hurry 
they  sometimes  catch  the  wrong  one." 
Circulars  imprinted  will  be  supplied  on 
request  and  books  will  be  sent  for  window 
display   if   desired. 

Cloth,  -  -  -  $1.25 

TORONTO  -  S.  B.  Gundy 

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BOOKSELLER     AND     STATIONER 


THE 

ATLASES 

NELSON 
CLASSICS 

are    constantly    in    demand    and    you 
MUST  have  the  LATEST  and  BEST 
to    show    your    customers.       HERE 

>-pHE   advent   of   NELSON'S   CLASSICS   marked 
A        a  real  epoch  in  the  history  of  the  production 
of  the  best  standard  literature  at  a  price  within  the 
reach  of  all.     Decidedly  THE  cheapest  series  of  re- 
prints of  the  world's  standard  literature,  it  is  also 
rapidly  becoming  one  of  the  most  extensive,  giving 
readers  an  ever  wider  and  wider  choice. 

THEY  ARE  : 

THE  NELSON  UNIVERSAL 
HAND  ATLAS 

The    following    twenty-five    volumes    have    been 
added    en  bloc,    to  be  followed  later  by  others. 

Always  fit  for  a  place  on     any     bookshelf,  the 
volumes  may  now  be  obtained  at  slightly  enhanced 
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them  even  a  more  desirable  possession  than  before. 

a  marvel  of  compactness  and  cheap- 
ness in  the  Nelson   Pocket  Size. 

240   Maps   of    COUNTRIES    and 
CHIEF    CITIES   of   the   WORLD, 

NEW  VOLUMES 

Works  of  Shakespeare   (Six  Volumes). 
Monte-Cristo  (Two  Vols.).     -     Alexandre  Dumas 

STATISTICAL   TABLES,    PRO- 
NOUNCING   INDEX     of    GEO- 
GRAPHICAL NAMES. 

Scenes  of  Clerical  Life     -     -     -     -     George  Eliot 
Christmas  Books     -----     Charles  Dickens 

ACCURATE 
CLEAR 

Nicholas  Nickleby  (Two  Vols.)     Charles  Dickens 
Tales  of  the  Gods  and  Heroes   -   Sir  George  Cox 

EASY  OF  REFERENCE 

Mrs.  Halliburton's  Troubles       Mrs.  Henry  Wood 
The  Fortunes  of  Nigel     -     -     Sir  Walter  Scott 
The  Book  of  Snobs,  and  Barry  Lyndon 

---------      W     TVT      Thnekprav 

The  HANDIEST   REFERENCE 
ATLAS  ever  published. 

Your  customers    only    have  to  see  it 

The  House  of  the  Seven  Gables 

-     -     -     -     -     -     -     -     Nathaniel  Hawthorne 

and  they  will  BUY. 

Barchester  Towers    -     -     -     -     Anthony  Trollope 
Sybil     --------     Benjamin  Disraeli 

Price,  70c. 

Fifteen  Decisive  Battles  of  the  World 

-  - Sir  Edward  Creasy 

Tales  of  the  West    ------     Bret  Harte 

Lays  of  Ancient  Borne ;  and  Other  Poems 

-  -     -     -------     Lord   Macaulay 

THE  ROYAL  CANADIAN 
ATLAS 

Coral  Island     ------     R.  M.  Ballantyne 

Specially  prepared  for  use  in  Canada 

First  Love  and  Last  Love     -     -     -     James  Grant 

by    J.   G.    Bartholomew,    F.  R.  G.  S. 

The  Golden  Treasury    -     -     -     Sir  F.  T.  Palgrave 

100  Titles  Already  Issued. 
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48  pages  of  Maps  8£"  by  11". 

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SPLENDID  SPRING  SELLERS 


The  $10,000.00  Prize  Novel 

Diane  of  the  Green  Van 

By  Leona  Dalrymple 

A  truly  remarkable  story  of  the  open,  in  which  love,  laughter,  mys- 
tery, surprise  and  adventure  follow  the  Arcadia  trail  of  the  Green  Van. 

(Ready  March  7th.) 

Delightfully  illustrated  by  Reginald  Birch;  cloth,  $1.35. 


OVERLAND  RED. 


7FP 

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A  Romance  of  the  Moonstone  Canon.  "Overland  Bed"  is  a  novel  which  the  hackneyed 
phrase  " red-blooded ' '  fits  like  a  glove,  for  it  tells  of  thrilling  adventures,  hair-breadth 
escapes,  of  true  love,  and  of  the  finest  types  of  manhood.  The  author's  name  will  be 
announced  July  1st.     Color  Illustrations.     Cloth.  $1.25.     (Ready  March  14th.) 

THE  BUTTERFLY. 

By  H.  K.  Webster,  Author  of  "The  Ghost  Girl,"  etc.  A  Lively  Mystery  Story.  Dlus- 
trated  by  Clarence  Underwood.     Cloth  $1.25.     (Now  ready.) 


PITY  THE  POOR  BLIND. 

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(lever   work." — Daily  Telegraph.     Cloth,   $1.25.      (Now   Ready.) 

THE  SUBSTANCE  OF  HIS  HOUSE. 

By  Ruth  Holt  Boucicault.  A  love  story  of  modern  life,  in  which  Mrs. 
Boucicault  has  devoted  herself  to  working  out  an  intricate  and  interesting 
problem  of  cause  and  effect  which  appeals  to  her.  Illustrations  by  M.  Leone 
Bracker.      Cloth,   $1.25.      (Now    Ready.) 


THE  RED  EMERALD. 


THE 

RED  EMERALD 
JOHN  REED  SCOTT 


By  John  Reed  Scott.  A  romantic  story  of  to-day  with  scenes  laid  in  Washington 
and  Virginia.  Mr.  Scott  has  never  written  more  absorbingly  of  our  social  life. 
The  main  incidents  are  based  upon  fact  and  the  outcome  is  unusual  and 
unexpected.     Illustrated  in  color.     Cloth,  $1.25.     (Now  Ready.) 

ALONE  IN  THE  WILDERNESS. 

By  Joseph  Knowles.  Joseph  Knowles,  the  Boston  artist,  entered  the  wilderness 
of  Maine  on  August  4,  1913,  naked,  without  firearms,  matches,  or  even  a  knife, 
and  lived  for  two  months  as  a  primitive  man,  relying  wholly  on  his  own  resources. 
In  this  book  he  tells  what  he  did,  and  how  he  did  it.     Illustrated.     Cloth.  $1.25. 

(Now  Ready,  i 

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ANNUAL  SPRING  EXHIBITION  of 
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FULL  SWING         ^S^ 

The  opening  of  the  Annual   Spring  Exhibition,  which   started  *"^ 

March  2,  is  now  in  full  operation,  the  exhibits  comprising  one  of  ^^ 

the  widest  and  most  varied  collection  of  Holiday  Books  and  Novelties  ^5^ 

ever  offered  the  retail  trade    The  entire  import  department  on  the  fifth  ^JL. 

floor  of  our  new  warehouse  lias  been  given  over  to  the  display  of  these  w» 

new  and  novel  lines  for  1914.    Many  merchants   have  already    booked   dates  «m 

for  then   visits,  and  it  is  strongly  urged  that  you  make  arrangements  for  your  mm 

visit  as  early  as  possible,  so  as  to  view  1  he  exhibition   under  the  most    favorable  «■» 

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EXCELLENT    DISPLAY    FOR    SIX  S 

WEEKS  COMMENCING  MARCH  2  E 

Here  you  will  find  a  varied  selection  of  the  variety,  giving  you  the  best  means  of  making 

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form  by  notable  artists  and  bookbinders— Lines          Here  you  will  also  find  a  wide  variety  of  ggj 

that  will  lie  the  leading  features  of  the  coming  Copp's  Correspondence  Papers  Par  Excellence.  mm 

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New  and  attractive  Novelty  lines  can  judge  for  yourself  how  well  these  papers  tmmt 

and  the  latest  card  creations  are  reach  the  acme  of  perfection,  and  possess  an  Sm 

here   displayed  in   almost  endless  instinctive  appeal  to  discriminating  customers.  ^JJ  J^ 

BE    SURE    TO    VISIT    THIS  mum 

REMARKABLE   EXHIBITION  m 

Make  arrangements  to-day  for  the  latest  and  best  lines  for  1914. 

your  visit  to  this  remarkable  dis-  And  remember  the  new  address: 

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lighted  new  warehouse  offers  you  ton  Streets, 
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Read  further  about  this  wonderful 

Set  for  Stationers 

Hundreds  of  Trims.  With  this  set  over  500  original  trade-pulling 
window  trims  can  be  made  and  at  no  time  making  any  two  alike, 
besides  hundreds  of  standard  and  odd  window  fixtures  can  also 
be  made. 

Can't  Wear  Out.  ONKEN  YOUNITS  are  now  made  so  they  can- 
Socket,"  takes  the  place  of  the  old  construction.  There  are  now 
NO  Screws  Screwing  Into  Wood.  They  will  now  last  for  many 
not  show  any  wear.  The  NEW  construction,  the  "Sunken  Steel 
years.  The  construction  is  sturdy  and  high-grade  throughout. 
Simplicity   In   detail   is  the  principle. 

A  Book  of  Window  Trims  Included,  a  large,  beautiful  book  of 
many  captivating  trims  made  with  this  set  will  be  sent  FREE 
with  this  set.     This  book  is  a  help  to  any  window  trimmer. 

Made  of  Oak.  The  entire  set  is  made  of  thoroughly  Kiln  Dried 
Oak,  the  metal  parts  of  cold  rolled  steel,  each  YOUNIT  is  ac- 
curately machined  to  fit  right  and  made  interchangeable. 

Our  Guarantee.  We  guarantee  to  replace  this  set  FREE  of 
CHARGE  any  time  within  one  year  if  it  proves  defective  In  any 
way    through    construction    or   parts    not   fitting   satisfactorily. 

Our  Standard  Finishes.  We  will  ship  this  set  in  either  Weathered, 
Golden  or  Antique  Oak,  all  in  a  soft,  mellow  wax  non-seratehable 
finish. 

Just  ask  the  merchant  who  has  bought  a.  set  of  these  fixtures  with 
the  (NEW   CONSTRUCTION)   what  he  thinks  of  them. 

Price    for  the  Full   Set  No.  20    $35.°° 

F.  O.  B.    Hamilton,    Ont.,   Canada 
Order  thru  your  JOBBER  OR  DIRECT 

The  Oscar  Onken  Co. 

No.  481  W.  4th  Street  Cincinnati,  O.,  U.S.A. 

Quick  Shipments.    Address  All  Correspondence  to  Cincinnati.    Send 
for  Younit  Catalog. 
Stock  carried  in  CANAD  A.   ENGLAND  and   AUSTRALIA 


PATOJN 

UNITED 

AND  FOREIGN 

COUNTRIES 


The  Storage  Chest.  The  89  YOUNITS  that  make  up  this 
set  are  put  up  in  A  HARDWOOD,  HINGED  LID  STOR- 
AGE CHEST  (oiled  finish).  A  good  place  to  keep  any 
part  of  the  set  that   Is  not   being   used 


BOOKSELLER      AND      STATIONER 


■ 

_ 

1 

■ 

Spring  Time  is 
INK  TIME 

Our  stock  of 

STEPHENS'  INK 

STAFFORD'S  INK  and  MUCILAGE 

UNDERWOOD'S  INK 

CARTER'S  MUCILAGE  and  PASTE 

HIGGINS'  DRAWING  INK 

GLOY  (LIQUID  PASTE) 

is  complete,  and  shipment  can  be  made  promptly. 
Look  up  your  stock  at  once  and  mail  us  your 
order.      Prompt  delivery  guaranteed. 

SMITH,  DAVIDSON  &  WRIGHT,  LTD. 

Wholesale  Stationers  and  Paper   Dealers 
VANCOUVER.  B.C. 

!■ 

EsteibmoK 

Pens  if 


250  styles 


BT~  ^P" T^BS^V 

Esterbrook 

^SH^^^^^k 

1    Pens  never 

V  JS^^^^k  W! 

f    fail  to  give 

IJ^f  Mb        Tm      satisfaction 

^^J*      ^f        and  win  ap- 

.'■.'^^^             preciation. 

If  you   sell  them, 

this  satisfaction  is  assoc- 

iated with   your   store  and 

service. 

Write  to-day  for  catalog 

and   particulars    about   our 

display  cases. 

Esterbrook  Pen  Mfg.  Co. 

New  York                                Camden.   N.J. 

BROWN    BROS.,   LIMITED 

Canadian  Agents         -          Toronto 

•a 


SOME  LEADERS      !      !      !      !      SOME  LEADERS 

that  all   travellers  would  be  GLAD  to  be  offering 
and    most    buyers    would    be    GLAD    to    purchase. 

Pollyanna  The  Glad  Book 


ELEANOR  H.  PORTERS 


(155th  Thousand) 


Trade 


Mark 


There  is  hardly  any  question  but  that  this  remarkable  book  will  sell  another  100,000  or  upwards  in  1914.  The 
sales  for  January  and  for  February  to  date  are  as  large  as  for  any  month  during  1913.  Don't  forget  the  buttons  and 
pennants.     Your  customers  want  them  ! 


MISS  BILLY— MARRIED 


"I  am  indebted  to  you  for  one  of  the  best  evenings  spent  for  a  long  time.  It  was  occasioned  bii  the  redding  of  M ISS 
If  ILLY — MARRIED.  I  hope  the  book  will  have  an  extraordinary  large  sale,  because  the  world  icill  be  better  after  read- 
ing such   wholesome  literature  as  Mrs.  Porter  gives  us,"   writes  one  of  Boston's  leading  booksellers. 

Fourth    Large    Printing— running    neck    and    neck    with    POLLYANNA   THE   OLAD   BOOK. 

Also,    as    might    be   expected,    new    printings   are    being  rushed  of  MISS   BILLY   and   MISS   BILLY'S   DECISION, 

which  are  selling  better  than  at  any  time  since  publication. 

MISS    BILLY    (lOrTt  printing)  MISS   BILLY'S    DECISION    (5th  printing) 

It  is  about  as  easy  to  sell  the  three  books  together   as  to  sell  a  copy  of  the  new  book,   and  you   have  three   times   as 

much  profit  for  the  same  amount  of  work.     We  would    be  glad  to  have  you  pass  this  suggestion  on  to  your  clerks. 

Alma's  Junior  Year  Ij00k  0,,t  i,ls0  for  three  b00ks  of  real 


The   new  volume   in   the  Hadley   Hall   Series 
By   Louise   M.  Breitenbach. 

This  first-class  girls'  book  is  just  ready  and 
it  is  about  as  attractive  looking  a  book  as  has 
appeared    in    years.     Illustrated,  $1.50. 

As    in    the    case    of    the    BILLY    bonks,    sell 
the  three   books   together : 
Alma    at    Hadley    Hall 

Alma's    Sophomore    Year 

Alma's   Junior   Year 
Please   try    this   plan. 


importance : 

On  Old  World  Highways 

By    Thomas   D.   Murphy. 

With    its    superb    color    illustrations,    boxed, 
net,  $3.00;  carriage  paid,  $3.20. 

Old  Panama  and  Castilla  del  Oro 

By    C.   L.   G.   Anderson. 

With    many    illustrations,    boxed,    net.    $3.50: 
carriage  paid,  $3.70. 

AND 


Plantation  Stories  of  Old  Louisiana 


By    Andrews    Wilkinson. 

We   have   a    book   here — a   combination    of   Roberts'   animal    stories    and    Uncle    Remus — which    will    sell    mi    sight    to 
young    and\  old,    and    take    its    permanent    place   for    library  and   educational   purposes.     Net,   $2.00;   carriage   paid,   $2.20. 

Order   through    your   Jobber,   or    from    the   Publishers    direct. 


53  Beacon  Street         The  Page  Company 


Boston,  Mass. 


10 


BOOKSELLER      AND      STATIONER 


2JJIIIIIIIIIIII 


ci^ARO-MAG 


iiiniiiiiiiiyi 


|  THE  "GILT -EDGE"  LINE 

55  Trussell  Loose-Leaf 
Devices 

^S  The     Twin     Iting     Feature 

=  of    the    "K"    line    of 

5S  Memo  Books 
^  Address  Books 

^Z  Price   Books 

^S  and   Diaries 

^S  is  alone  sufficient   to  make 

~~  these    the    most    desirable 

SS  books    <>i'   their    kind,    and 

^Z  the  "Kut  Flush"  covers  of 

SZ  solid    cowhide,    unlinrd.    is 

22;  another  big  advantage  in  their  favor. 

The  Twin  Kings,  scientifically  Bpaced,  give  double  strength. 

^5  Tlie   niilined   cover,   exclusive   with    tile   Trussell    "(Jill    Edge" 

SB  line,  means  that   the  book  will  live  as  long  ;is  the  average  man. 

SB  Lined  books  weai-  out    because  perspiration   affects   the   lining. 

■gg  destroying  the  supports  of  the  cover, 

^~  The    "K"    loose-leaf    books    come    with    green    edge    or    gold 

~  edge  fillers— all   of  them   are   "gilt   edge"   in    name,    trade-mark. 

SB  quality  ami  value. 
^Z  Made  by  the 

H  TRUSSELL    MANUFACTURING    CO. 

==  POUGHKEEPSIE,  N.Y. 


The  Rapid  Pencil  Sharpener  = 


QUICKEST, 
SIMPLEST 

AND 

BEST 


Every  retail  stationer  should 
sell  this  pencil-sharpener,  because 
it  is  the  most  satisfactory  all- 
round,  cheapest  to  maintain,  easi- 
est to  adjust,  positively  no  lead 
breakage,  needle  point  if  desired: 
takes  pencils  of  any  shape,  and 
hacked  by  ironclad  guarantee. 


THE  SPIRO   MANUFACTURING   CO. 

NEW  YORK 


FLEXIBLE  DESK  PADS  I 


in  Brown  and  Green 
Suede.  Here's  a  line  to 
strongly  feature.  They  sell 
on  sight,  with  a  good  mar 
gin  of  profit.  Be  the  first 
in  your  town  to  push  this 
line. 

All  Smigel  Desk  I'a'ls  are 
of  good  materials,  made  by 
good    workmen. 


THE  ACME  OF  VALUE. 


I.    SMIGEL,    Manufacturer,    New    York  = 


I  CRAYONS  FOR  USE  ON  CANVAS,  WOOD  OR  PAPER  j 


The  best  in  the  world 
for  these  uses,  proved 
by  men  who  know. 


Til  10 

Artco  Pastel 


7  AfMORTSD  *  id.oRM 

tor  sipf(tn*t  mm  uobh. 

Clean  WlU  PotUotil  IWHM  NM4 
frit  CTAMMM  CK*v<.«.  MfO  CU 


Colors  blend  beauti- 
fully, satisying  the 
most  exacting  require- 
ments. 


ARTCO  PASTEL 

7  colors,  to  retail  at  5  cents.    No.  8. 


rer,  to  retail 


No.  7.    7  colors,  to  retail  at  5  cents.    No.  8.    8  colors,  lai 

at  10  cents.     Superior  to  the  best   French  Pastels. 

The  very  finest  blending  can  be  obtained   by  using  this  high-grade, 

composite   crayon,   recently   introduced     and     especially   adapted   for 

advanced    color    work    in    paper   drawing   and    nothing    excels    it    for 

blackboard  use. 

The  School  Crayons,  of  Perfection.     Send  for  Samples  Now. 

STANDARD  CRAYON  MANUFACTURING  CO. 

DANVERS,   MASS. 


SEVEN 
ASSORTEIl  COWRi   ' 

(jTdt  5TANQW  CflW*  (  1 ' 

ON  -v>  ftj     P» 


I  A.  R.  MACDOUGALL  &  CO.,  266 


CANADIAN  REPRESENTATIVES  == 

KING  ST.  WEST,  TORONTO,  ONT.  = 


BOOKSELLER     AND     STATIONER 


11 


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<»AROM  AG 


iiiiiiiiiiiiii 


IWHAT  THE  PUBLIC  RECOMMENDI 


IT  IS  SAFE  TO  HAVE  ON  HAND  = 


5  The  name  is  "GLOY" — a  paste  that 


Write   for   Price   List   to 

the  Manufacturer, 

A.  WILME   COLLIER, 

8th  Avenue  Works, 

Manor  Park, 

London,  E.,  England. 


Obtainable  from  the  leading  Canadian  Jobbers. 
Sizes:  5-oz.,  10-oz.,   30-oz.,  and  gallons. 


or  to  the 

Canadian  Representatives, 

A.  R.  MacDOUGALL 

&  CO., 

266  King  St.  W.,  Toronto, 

Ontario. 


WAVERLEY  FOUNTAIN  PEN. 
MACNIVEN&CAMERON  L™ EDINBURGH. 


The  Waverley  Fountain  Pen 

with  its  feed  especially  designed  to  take  a  gold  pen  of  the  exact  model  of  the  world's  premier  steel  pen, 
"The  Waverley,"  this  fountain  pen  can  he  made  a  leader  that  will  give  it  the  same  pre-eminence  among 
fountain  pens  that  the  "Waverley"  nib  occupies  among'  steel  pens  and  that  is  saying  much. 

The  Waverley  Fountain  Pen  retails  at  $3.00.     When   our  traveler  reaches  you 

Have  Him  Demonstrate  Its  Use  and  Advantages 


They  come  as  a  boon 

And  a  blessing  to  men: 

The  Pickwick,  The  Owl, 

And  The   Waverley   Pen. 


THE  PICKWICK  PEN 

MACWyENSCAMERONir 

EDINBURGH. 


43CITHE  OWL- PEN, 


Throughout  the  world  these  pens  are 
used  by  discriminating  men.  The 
makers  have  been  in  business  since 
1770.  Made  of  the  highest  grade  of 
Bessemer  steel,  perfect  satisfaction 
goes  with  every  pen. 


MACNIVEN  &  CAMERON,  Limited,  Edinburgh,  London,  Birmingham 


=      A  D  H/l  A  f*T\4~\l  If*    All  J?  i~*f*%  CANADIAN  REPRESENTATIVES  == 

=  A.    i\.    lVlAL.LIV-FUU/\LiLi     <X     K*SJ.9    266  KING  ST.  WEST,  TORONTO,  ONT.   = 


12 


BOOKSELLER      AND      STATIONER 


!=llllll.llllll 


<»AROMAG 


IlllllillllllU: 


The  CREPE  PAPER  That 
Does  NOT  Crack 


FINSST  CREPE  PAPEfi  I 

DAISY  BRAND" 


There's  a  silky  feeling  about  it  thai  makes  it  actu- 
ally seem  like  silk  fabric;  so  finely  is  it  ereped,  and  it  is 
the  most  elastic  crepe  paper  made.  These  advantages 
and  the  faei  that  it  docs  not  crack,  make  (lie  Daisy 
Brand  "the  one  and  only"  crepe  paper  for  fancy  work. 
The  mils  are  8  feel  Long,  and  are  the  heaviest  on  the 
market. 

THERE    ARE    69    SHADES. 
The    Biggest    Range    of    Colors    to    be    Had    Anywhere. 

Paper  Napkins 

To  sell  at  5c  a  dozen  with  a  good  margin  of  profit. 
Most  extensive  variety  of  designs  and   colors. 

Made  by 
GEO.   BURGER,   Berlin,   Germany 


Holman  Albums  for 

Amateur  Photographs 


LOOSE    LEAF, 
LACED   TUBULAR, 
I  I.  XT  OPENING, 


EXTENSIBLE    BACK, 

FLEXIBLE, 

BLACK  CARBON  LEAVES. 


BLACK  CLOTH  COVERS. 

Id     i  \  7  to  11  \  il.  Retailing  at  5Cc  to  tl.iS  each. 

Extra    Leaves   obtainable   in   Packages  of   a    Do 
The     range     of     Holman     Albums     includes    various     bindings    Leathei 
Imitation    I  i  and   Art   P  ■ 

SPECIAL:   I se-Li  if   Posl    Card    Albums,   7  x  in.   to  sell  at  7Jc. 

Featun    thi  te    Albums   in    window   displays.     Tl  ell    mi       n  idi 

at    good    profit. 


Handsome    Qlusti  li        -  ae   with   full   details 


us  f.u    tin    asking. 


A.  J.  HOLMAN  COMPANY,  Manufacturers 

1222-26   ARCH    ST..    PHILADELPHIA,    PA. 


|  Birn  Bros/  Art  Productions 

FOR  HOLIDAY  TRADING 

A  History-Making  Collection — Christmas  and  New  Year 
Cards  and  Specialties 

—  >-t-U>    BEAT    previous    records,    we   have    had    to    strive    hard,    but    with    new 
=  artists,  new  processes  and   new  ideas,  that  end.  so  desirable  for  both  you 

—  -*-     and    ourselves    has   been    achieved.      You    will     coincide    with     us   in    that 
BBS  view  when   you  see  the  line. 

S=  THE    NEW    DOMINION    SERIES. 

~"  The   birch-bark   effect   of   the   extensive   Dominion    Series   is   one   that   will   arouse    favorable 

— — '  interest  wherever  displayed.     The  series  is  rich   in  calendars,   booklets,   post  cards  and  Christmas 

;  letters,    introducing   beautiful    Canadian    views    and    emblematic  designs. 

SS  NOVEL   AUTOGRAPH    SERIES. 

BS  Comprising    birthday,    Christmas    and    New    Year    Cards,    die-stamped,    and    each    card    tied 

SS  with   a   neat    silk   bow.      Space   is    reserved   for   the   autograph    of  the   sender,    and    the   title    page 

^^  of   the   cards    overlap    the   insert   as   an   extension    to    the    cover.     Cleverly    original,    and    retail 

j^Z  at  good  margin  for  five  and   ten  cents. 

ZZZ  ETCHED    GREETINGS. 

BBS  These    beautiful    Christmas    Cards    have    a    distinct    appeal    to    customers    of    discriminating 

SB  taste.     Although    varying    in    design    and   wording,    the   cards   are   of   the   same   color,    attractively 

^S  boxed,    and   with   special   leaflets   for    autographs. 

=  SLIP-IN   CARDS. 

—•  This  beautiful   series  is   produced   on   rich   stock,   with  cut-out   and   die-stamped   designs,   and 

I  having   inserts    with    holders    for   slipping    in    post   cards   or   local    views.      Positively    the    most 

^S  unique    and   distinctive   idea    ever   offered    the    trade   for   years. 

—  OTHER   ATTRACTIVE    SERIES. 

SS  include    the   new    Wallett   Series   of   popular-priced    Holiday    and    Birthday   Cards,    Across-the-Sea 

^^  Series.    Home    Circle    Series,    Friend-to-Fricnd    Series,    Bon    Ton    Series,    White    Heather    Series, 

«^—  Bon   Voyage  Series,    and   many   other   distinctive   lines. 


BIRN  BROS. 


=    LONDON 


NEW  YORK 


SYDNEY 


TORONTO 


ONE    OF    THIS    YEAR'S    DESIGNS    IN    THE 
DOMINION   SERIES. 


|  A.  R.  MACDOUGALL    &    CO.,  266  king  st.  west,  Toronto,  ont.  = 
rl!lll!UIIIIIIIII!l!IIIIIIIIIIIIIIIIIIIIIIIM 


H  O OKSEL L  E R      AND      STATIONER 


■I ■lllUMMHmilllll    Hill hiwi 

...  '__~JPSl 


DOCUMENT  ENVELOPES 


NQMW)S-NP  TAPES 
NO  RUBBERS 
ADJUSTABLE 


,RUSTIKG 
-6    ALL  SIZES 


3 


FROM  IT 

3IKC 

PHPM2T 


1 


STRINGS-MO  HOOKS' 
HO  BOTHER  EXPANDING 


These  document  envelopes   are  great  space-savers.      They  have  all 
the  advantages  of  any  other  envelopes  and  none  of  the  disadvantages. 

A.   R.   MACDOUGALL  &    COMPANY      TheSmeadMfg.Co., 

Canadian  Representatives,  266-268  King  Street  West,  TORONTO       Hastings,  Minn. 


M  ; BOOKSELLER     AND     STATIONER 


MUSSON'S  SPRING  FICTION 

THE  PRICE  OF  LOVE 

By  Arnold  Bennett 

CLOTH,  $1.50 

In  plot  and  execution  this  is  the  biggest  thing  Mr.  Bennett  has  done. 
The  story  is  more  closely  knit  than  any  of  his  others.  The  background — 
a  fine  etching  of  commercial  England — is  one  of  the   Five  Towns. 

It  Happened  in  Egypt  The  Making  of  an  Englishman 

By  C.  N.  &  A.  M.  Williamson  By  W.  L.  George 

Cloth,   $1.25  Cloth,   $1.25 

Loot  The  Pastor's  Wife 

From  the  Temple  of  Fortune  By  the  author  of  "Elizabeth  and 

By  Horace  Annesley  Vachell  Her  German  Garden,"  etc. 

Cloth,  $1.25  Cloth,  $1.35 

The  Light  of  Western  Stars   The  Salvage  of  a  Sailor 

By  Zane  Grey  By  Frank  T.  Bullen 

Cloth,    $1.50  Illustrated  by  E.  Prater 

Cloth,  $1.25 

The  Bow  of  Promise  Vandover  and  the  Brute 

By  Dell  H.  Munger  By  Frank  NorrU 

Cloth,  $1.25  Cloth,  $1.35 

What  Will  People  Say?  The  White  Sapphire 

By  Rupert  Hughes  By  L.  F.  Hartman 

Cloth,  $1.50  Illustrated,  Cloth,  $1.25  net 

The  Lights  are  Bright  Storm 

By  L.  K.  Mabie  By  W.  D.  Steele 

Cloth,  $1.25  net  Cloth,  $1.50 

Cross  Trails  The  Titan 

By  Herman  Whitaker  By  Theodore  Dreiser 

Illustrated,  Cloth,  $1.20  net  Cloth,  $1.50 

Full  particulars  of  the  above  books,  and  many  others, 
will    be    found   in  our    complete    Spring    Catalogue. 

THE  MUSSON  BOOK  COMPANY,  LIMITED,  TORONTO 


BOOKSELLER  AND  STATIONER  15 


HODDER  &  STOUGHTON'S  NEW  BOOKS 

The  Witness  for  the  Defence  Unto  Caesar 

By  A.  E.  W.  Mason  By  Baroness  Orczy 

Cloth,  $1.25  Cloth,  $1.25 

Dodo  the  Second  Maid  of  the  Mist 

By  E.  F.  Benson  By  John  Oxenham 

Cloth,  $1.25  Cloth,  $1.25 

Silver  Sand  The  Tail  of  Gold 

By  S.  R.  Crockett  By  David  Hennessey 

Cloth,  $1.25  Cloth,  $1.25 

Heather  Mixture  Handicapped 

By  Morice  Gerard  By  David  Lyall 

Cloth,  $1.25  Cloth,  $1.25 

Seeds  of  Pine  The  Sorcerer's  Stone 

By  Janey  Canuck  ""        By  Beatrice  Grimshaw 

Cloth,   $1.25  cloth     $1  25 

The  Making  o^a  Bigot  The  Lady  Next  Door 

By  Rose  Macaulay  By  Haro,d  Begbie 

Cloth,  $1.25  Pictorial  Paper  Cover,  35c. 

Charles  Dickens  The  Scarlet  Pimpernel 

A  "Bookman"  Extra  Number,  uniform  with  ———■■■——— — — ■— a — ^— ^— 

"R.  L.  Stevenson."     Plates  in  color,  and  By  Baroness  Orczy 

many  other  illustrations.     Limited  edition.  Reprint  edition  of  this  and  eight  other  titles 

$1.50  Cloth,  50c.  each 

Send    for    our    complete    Spring    List,    which    contains    new   titles  in  our 
Popular  Novel  Series,  Useful  Knowledge  Library  and  Twenty  Cent  Series. 

HODDER  &  STOUGHTON,  LIMITED,  TORONTO 


16 


BOOKSELLER  A  ft  D  STATIONER 

NEW  GLASS  BOTTLE 

has  a  well-maLcle  lip 
—  pours  perfectly 
audi  averts  drip. 


Ink  does  not  deteriorate  because 
Up  permits  perfect  corking. 

Any  of  the  following  wholesale  stationers  will  be  pleased  to  supply  you 

McFarlane,   Son  &  Hodgson.  Limited,  Montreal  Smith,  Davidson  &  Wright,  Limited,  Vancouver 

Brown  Bros..  Limited,        ....        Toronto  J.  &  A.  McMillan.       ....       St.  John,   N.B. 

Buntin,  Gillies  &  Co.,  Limited,       -       Hamilton  Barnes  &  Co.,  Limited,      -     -     -      St.  John.  N.B. 

Clark  Bros.  &  Co.,  Limited,       -  Winnipeg  A.  &  W.  McKinlay,  Limited,      -      Halifax,  N.S. 

H.  C.  Stephens,  Aldersgate  Street,  London,  England 
W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

CORISTINE    BUILDING         -        MONTREAL 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Possibilities  of  Periodical  Trade 

Practical  Pointers  for  Increasing  Sales 


THE  handling  of  periodicals  in  the  sta- 
tionery store  is  deserving  of  greater 
attention  than  it  receives  at  the  hands 
of  the  average  dealer  and  if  properly 
systematized  can  be  developed  into  an 
extensive  branch  of  the  retail  business. 
Think  of  the  thousands  of  different 
periodicals  there  are,  that  are  flourish- 
ing— daily  and  weekly  newspapers,  trade, 
technical,  agricultural,  religious,  educa- 
tional and  various  other  class  weeklies 
and  monthlies;  general  magazines,  re- 
views, magazines  for  women,  for  boys, 
for  girls,  periodicals  devoted  to  sports, 
to  hobbies,  and  to  the  "movies."  Just 
as  there  is  no  limit  to  the  publishing  of 
periodicals  so  is  there  no  limit  to  the 
business  that  enterprising  dealers  can 
develop  in  this  field. 

How  can  you  do  it?  You  do  not  need 
anybody  to  tell  you.  Just  devote  a 
half-hour  now  and  then  to  thinking  out 
this  question  and  enough  ideas  will  sug- 
gest themselves  to  keep  you  busy  con- 
tinually in  actual  business-building  in 
your  periodical  department. 

Every  person  who  comes  into  your 
store  is  a  good  prospect  for  a  sale  of 
single  copies  or  subscriptions.  It  would 
be  almost  impossible  to  deal  completely 
with  this  phase  of  the  business  but  an 
illustration  will  suffice  to  score  the 
point  and  demonstrate  how  this  business 
can  be  cultivated:  Take  the  case  of  a 
book  and  stationery  retailer  in  a  city 
like  Toronto.  There  will  naturally  be 
many  transient  customers  but  many  will 
form  the  habit  of  making  regular  pur- 
chases at  that  store.  A  man  may  be  a 
daily  caller  for  a  newspaper  and  never 
purchase  anything  else.  He  and  the 
proprietor  will  naturally  get  on  terms  of 
familiarity  but  if  the  merchant  is  one 
of  the  wait-for-business-to-come  kind 
he  may  never  get  more  than  a  cent,  a 
day  from  this  regular  customer.  That 
is  where  personality  counts.  The  mer- 
chant  or   salesman   should  get  past  the 


elementary  conversational 
stricted  to  "good  morning"  "fine  day, 
isn't  it"  and  remarks  of  that  ilk.  Find 
out  something  about  the  questions  that 
interest  your  customer.  Whatever  it 
may  be  there's  a  periodical  to  go  with 
it.  Is  he  a  musician?  Show  him  some 
special  article  or  piece  of  music  in  a 
musical  magazine.  Do  it  in  a  way  that 
will  interest  and  appeal  to  him  and  re- 
member that  the  best  salesmanship  is 
to  sell  a  man  something  which  he  will 
appreciate — that's  what  paves  the  way 
for  more  business.  You  may  find  out 
later  that  the  high  cost  of  living  is 
worrying  that  man  and  his  "better 
half"  and  perhaps  you  can,  by  direct- 
ing their  attention  to  some  feature  in 
one  of  the  home  magazines  afford  them 
some  practical  information  that  will 
effect  a  saving  in  their  household  ex- 
penses. A  subscription  for  that  maga- 
zine will  naturally  follow.  This  method 
of  fostering  sales  must  be  tactfully  fol- 
lowed out.  Adopt  this  scheme  of  finding 
out  what  subjects  especially  interest 
your  customers  and  then  keep  on  follow- 
ing up  your  prospects  until  sales  are 
made.  Naturally  this  method  should  not 
be  restricted  to  the  periodical  field.  It 
applies  to  many  other  articles — books 
especially,  but  the  special  concern  of 
this  article  is  that  periodicals  should 
have  du«  attention  in  this  intensive 
method  of  merchandising. 

When  you  consider  the  influence  of 
satisfied  customers  in  the  missionary 
work  that  they  will  unconsciously  do  for 
you  in  conversation  with  others  whom 
they  will  naturally  direct  to  your  store, 
you  will  appreciate  more  fully  the  possi- 
bilities of  this  scheme  of  selling  single 
copies  and  subscriptions. 

Give  more  attention  to  your  news 
trade.  You  can  make  it  the  magnet  that 
will  make  your  store  a  big  centre  of  in- 
terest in  your  community. 

Wherever  you  sfee  a  bookstore  with  a 


large  clientele  for  newspapers  and  maga- 
zines you  see  a  store  that  is  doing  a 
brisk  business  as  respects  the  lines  in 
general  carried  in  stock  there,  but  even 
those  merchants  who  have  been  among 
the  most  successful  in  their  news-stand 
and  subscription  sales,  have  not  yet 
come  to  an  adequate  appreciation  of  the 
possibilities  of  this  branch  of  the  busi- 
ness. In  order  to  bring  out  other  ideas 
Bookseller  and  Stationer  decided  to  in- 
terview some  representative  merchants 
and  the  first  of  these  brief  interviews  are 
presented    here. 

Delivery  by  Carrier. 

"One  by  one,"  said  "Ted"  Stedman, 
of  Stedman  Bros.,  Brantford,  "is  the 
only  way  of  building  up  an  extensive 
trade  in  newspapers  and  magazines." 
When  it  is  known  that  Stedman  Bros. 
handle  from  twelve  to  fourteen  hundred 
newspapers  every  day,  in  addition  to 
many  weekly  and  monthly  publications, 
their  opinion  should  be  considered  worth 
while.  "Of  course,"  said  Mr.  Sted- 
man, "we  do  not  depend  entirely  on 
counter  sales,  but  have  regular  deliveries 
to  subscribers  of  many  outside  papers. 
Toronto  and  Buffalo  papers  and  those  of 
other  cities  are  delivered  daily  in  this 
manner,  thus  the  customers  receive  the 
same  service  as  if  the  papers  were  pub- 
lished right  in  Brantford  and  delivered 
by  the  publishers." 

Service  and  Courtesy. 

"Service  and  courtesy"  is  the  motto 
of  Stedman  Bros.,  and  has  been  largely 
responsible  for  building  up  a  valuable 
newspaper  and  periodical  trade  from 
very  small  beginnings.  Just  as  prompt 
attention  is  given  to  customers  buying  a 
one-cent  newspaper  as  in  departments  of 
the  store  where  the  individual  sales  are 
many  times  larger.  If  it  is  noticed  that 
a  customer  already  has  several  parcels 
to  carry  the  clerk  offers  to  put  a  string 
around    the   newspaper,   and   this   is    in- 


18 


BOOKSELLER      AND      STATIONER 


variably  done  in  the  case  of  lady  cus- 
tomers or  when  several  bulky  papers  are 
purchased.  No  opportunity  is  lost  to 
secure  subscriptions,  and  the  fact  of 
having  a  regular  carrier  service  is  a 
strong  inducement  to  subscribe  through 
Stedman's. 

Hotel  Newsstand  Carries  Many  Papers. 

With  a  view  to  getting  an  entirely  dif- 
ferent viewpoint  to  that  of  Stedman 
Bros,  the  manager  of  the  newsstand  at 
the  King  Edward  Hotel,  Toronto,  was 
called  upon  by  Bookseller  and  Stationer. 
Here,  of  course,  there  are  comparatively 
few  regular  customers,  and  the  problem 
is  entirely  different  to  that  of  Stedman 
Bros.  But  there  is  even  more  oppor- 
tunity for  obliging  customers  in  a  hotel 
newsstand  than  in  a  regular  bookstore. 
At  the  King  Edward  newspapers  are  an 
important  feature,  and  a  regular  supply 
must  be  carried  of  the  important  papers 
in  all  the  big  American  cities.  When  a 
convention  is  in  progress,  as  is  often  the 
case,  the  demand  is  very  heavy,  but  an 
effort   is  always  made  to  meet  it. 

Big  Demand  for  English  Periodicals. 

John  P.  McKenna  has  built  up  one  of 
the  largest  retail  magazine  businesses  in 
the  city  of  Toronto.  Mr.  McKenna 
assured  the  representative  of  Bookseller 
and  Stationer  that  the  trade  was 
increasing  at  a  healthy  rate  — 
"especially,"  said  he,  "in  the  English 
magazines  and'  illustrated  papers.  We 
are  selling  ten  times  as  many  of  this 
class  of  paper  to-day  as  we  were  two 
years  ago."  The  variety  of  publications 
to  be  found  at  the  McKenna  bookstore 
is  really  remarkable.  It  is  hard  to  think 
of  a  single  paper  that  is  not  kept  in 
stock,  and  an  important  point  is  that 
they  are  all  nicely  classified,  so  any  de- 
sired magazine  can  be  located  in  an  in- 
stant. For  instance,  Canadian  publica- 
tions are  all  together,  magazines  of 
interest  to  music  lovers  (for  which  there 
is  an  increasing  demand),  technical 
journals,  etc. 

Obliging  Customers. 

If  a  magazine  is  asked  for  that  is  not 
kept  in  stock,  or  one  of  which  the  sup- 
ply has  been  exhausted,  the  customer  is 
often  asked  to  call  again  to-morrow  and 
a  copy  will  be  secured. 

Mr.  McKenna  himself  follows  this 
rule,  and  instructs  all  his  clerks  to  do 
so  also.  If  it  is  at  all  possible  to  obtain 
it  the  customer  may  depend  upon  getting 
a  copy  the  next  day.  Mr.  McKenna  con- 
siders it  a  good  policy  to  keep  back 
copies  for  a  reasonable  time.  Of  course, 
some  are  returned  as  soon  as  the  suc- 
ceeding issue  is  received,  but  where  the 
sixty-day  return  limit  is  given  it  is  gen- 
erally taken  advantage  of. 


A  Compact  Display  Rack. 

Some  good  ideas  were  secured  from 
Tyrrell's  Book  Shop,  on  East  King 
Street,  Toronto.  The  method  of  display 
was  particularly  good.  A  specially- 
constructed  rack  is  used  to  contain  the 
magazines,  which  are  arranged  in  tiers, 
so  that  the  titles  are  all  in  sight.  The 
space  required  for  display  is  thus  re- 
duced  to  a  minimum,  and  the  magazines 
are  kept  in  good  shape.  Only  three  or 
lour  of  each  are  put  in  the  rack  at  once, 
tl  e  reserve  stock  being  kept  in  shelves 
below. 

Specializzing  on  High  Grade  Periodicals. 

Tyrrell's  cater  to  a  high-class  trade  in 
all  lines,  and  this  fact  is  as  noticeable  in 
the  magazine  department  as  in  any 
other.  Very  lew  weeklies  are  carried 
and  only  a  limited  number  of  the  cheap 
monthlies.  The  tendency  is  to  specialize 
in  the  better  grade  of  publications,  such 
as  journals  dealing  with  art,  music 
drama,  and  fashions.  The  manager  of 
the  department  told  Bookseller  and 
Stationer  that  the  demand  for  fashion 
publications  is  particularly  good,  and  a 
steady  increase  has  been  experienced. 
Indeed,  this  is  true  in  the  entire  depart- 
ment, as  the  trade  this  winter  has  been 
decidedly  better  than  previous  seasons. 
Bui  it  is  in  the  summer  months  that  the 
business  is  at  its  best.  The  vacation 
season,  especially  week-end  trips,  gives 
a  great  impetus  to  the  demand,  and  the 
tendency  of  each  month  is  carefully 
studied  and  compared  with  the  corres- 
ponding month  of  previous  years. 
Every  effort  is  made  to  gauge  the  de- 
mand for  each  magazine  correctly,  so 
that  the  right  quantity  may  be  ordered. 
In  the  case  of  magazines  on  the  return 
basis,  when  an  over-supply  is  ordered 
returns  are  made  promptly  as  soon  as 
the  new  numbers  are  received. 

In  the  matter  of  subscriptions,  the 
most  satisfactory  plan  Tyrrell's  have 
found  is  to  have  the  subscriptions  looked 
after  direct  from  the  publishers.  When 
subscriptions  are  received  it  is  explained 
to  the  customer  that  it  will  be  much 
more  satisfactory  to  have  the  papers 
delivered  direct  to  them.  In  this  way 
complaints  are  avoided,  and  the  profit  on 
such  transactions  is  increased. 


MAKE    THE    ENTRANCE    TO     THE 
STORE  SAFE. 

Something  to  guard  against  this  sea- 
son of  the  year  is  an  icy  pavement  or 
icy  steps  in  front  of  your  store.  Should 
a  customer  get  a  bad  fall  while  about  to 
enter  your  store,  it  wouldn't  make  him 
feel  kindly  toward  the  establishment, 
even  if  he  did  bring  a  suit  for  damages, 
and  perhaps  put  you  to  a  lot  of  trouble 
and  expense. 


PERIODICAL  NOTES. 

The  Political  Quarterly,  the  first  num- 
ber of  which  has  just  been  published  at 
the  Oxford  University  Press,  makes  an 
excellent  bid  for  a  permanent  place 
among  the  serious  quarterlies.  Mr.  Cabot 
Lodge  writes  forcibly  on  "The  Amend- 
ment of  the  United  States  Senate," 
while  Mr.  Norman  Chamberlain  writes 
\<r\  suggestively  on  "Municipal  Gov- 
ernment in  Birmingham."  The  papers 
are  all  serious  and  helpful.  The  reviews 
arc  well  done  and  scholarly,  and  the 
Quarterly  seems  to  be  started  under  ex- 
celleni  auspices  for  its  future  success. 
The  size  is  medium  8vo.,  '9y2  x  6*4, 
bound  in  hoards  with  cloth  back.  The 
subscription  price  is  $3.00  a  year. 


THE  CARD  WAS  DELIVERED. 

A  hook  review  recently  appeared  in  a 
Montreal  newspaper,  which  commenced 
in  the  usual  fashion:  "  'How  To  Keep 
Hens  For  Profit,'  by  C.  S.  Valentine: 
Macmillan,  Toronto."  A  few  days  later 
a  postcard  was  received  by  the  Mac- 
millan   Company    addressed    as    follows: 

"Mr.  C.  S.  V.  Macmillan,  Toronto,  Ont," 

and  in  the  lower  corner:  "  P.S. — Author 
of  'How  To  Keep  Hens  For  Profit' — 
Can  you  locate  him:'"  No  doubt  the 
postscript  saved  the  day,  for  the  card 
was  delivered  promptly  by  the  Toronto 
Pos1  Office. 

An  error  of  this  kind  might  very 
easily  be  made  by  the  uninitiated,  but 
would  be  less  likely  if  all  papers  in  re- 
viewing books  would  reverse  the  order 
of  the  publisher's  name  and  the  address, 
thus:  "Toronto:  Macmillan  &  Co,"  or 
in  some  cases  it  would  be  better  to  in- 
sert "published  by"  so  as  to  avoid 
possibility  of  misunderstanding. 


BIG  BOOK  EXHIBITION  AT  LEIPSIG 

From  April  to  November,  1914,  there 
will  be  held  at  Leipsic,  Germany,  an  In- 
ternational Exposition  of  unusual  im- 
portance to  all  engaged  in  the  book  in- 
dustry and  graphic  arts.  The  occasion 
is  the  celebration  of  the  150th  anniver- 
sary of  the  Royal  Academy  of  the  Gra- 
phic Arts  and  the  Book  Industry  at 
Leipsig,  the  only  institution  of  its  kind 
in  the  world.  The  exposition  will  be 
divided  into  63  classes,  embracing  such 
subjects  as:  "Free  and  Applied  Graphic 
Arts;"  "Instruction  in  the  Industries 
of  the  Book  Trade;"  "Bookbinding;" 
"Publishing,  Retail  and  Commission 
Book-trading;"  "Library  Business, 
Bibliography,  Bibliophilism  and  Collec- 
tions;" etc.  A  nmif'i'i  of  societies  and 
associations  connected  with  the  book  in- 
dustry will  have  their  congresses  and 
meetings  at  the  Exhibition  grounds.  The 
Exhibition  will  be  under  the  direct  pat- 
ronage of  King  Frederick  of  Saxony. 


A  Novel  Daily  Bulletin  Will  Attract  Trade 

Easy  to  Make  and  Easy  to  Operate — Useful  for  Featuring  New  Books, 
Announcement    of    Periodicals    Received,    Etc.  —  Colored     Cartoons 


EFFECTIVENESS  and  simplicity  are 
combined   in  this   novel   method   of 
advertising  by   means   of   a      daily 
bulletin.        One     of     these     home-made 
printing    presses    may    be    used    advan- 
tageously   for   window    or    interior    dis- 


i^: 


*&<$& 


Figure    1. 

play  or  as  an  outside  bulletin  to  catch 
the  eye  of  the  passer-by. 

The  upright  style  shown  in  Diagram 
1  is  best  for  outside  use,  since  it  would 
take  up  much  less  space  on  the  side- 
walk. The  wooden  frame  can  easily  be 
constructed  in  spare  time,  and  all  that 
is  needed  is  a  roll  of  manila  wrapping 
paper  in  its  holder  at  the  top  and  a 
small  wooden  roller  with  crank  attached 
at  the  foot.  If  desired  the  sides  and 
back  may  be  closed  in  so  as  to  protect  it 
from  the  weather. 

The  printing  press  idea  is  best  carried 
out  in  diagrams  2  and  3,  the  first  illus- 
trating the  skeleton  of  the  press  and 
the  second  the  way  it  looks  when 
finished. 

First  of  all  a  couple  of  packing  boxes 
are  secured  and  on  top  is  placed  the  roll 
of  wrapping  paper.  Two  scantlings  are 
used  for  the  lower  frame  and  two  short 
pieces  for  legs.  The  roller  is  made  to 
fit  into  the  end  of  the  long  scantlings 
and  the  crank  through  the  end  as  shown. 
If  a  board  is  placed  behind  to  support 
the  bulletin,  diagram  2  may  be  used  as 
shown  if  desired.  It  is  not  complete, 
however,  until  finished  up  as  shown  in 
diagram   3.      This    looks   rather   compli- 


cated at  first,  but  the  effect  is  easy  to 
secure.  The  sides  are  first  boarded  in 
with  planed  boards,  leaving  the  ends  of 
the  upper  roll  of  wrapping  paper  ex- 
posed by  cutting  the  boards  in  circular 
manner  around  it.  If  the  "printing 
press"  is  not  for  uiilside  use  and  is  not 
likely  to  be  damaged,  a  covering  of  card- 
board or  straw-board  may  be  used  in- 
stead of  wood.  The  frame  should  be 
given  a  coat  of  metal  grey  (dry  scenic- 
color)  as  a  background,  and  the  mechan- 
ism can  be  painted  in  with  an  ordinary 
half-inch  brush,  using  black  for  the 
outlines  over  grey.  This  will  give  the 
effect  of  machinery  and  will  make  the 
sign  on  the  top,  "Good  News  Right  Off 
the  Press,"  seem  altogether  appropriate. 
This  is  a  good  practical  feature  and 
if  (hanged  daily  and  good,  live  "copy" 
used  customers  will  soon  look  for  it  just 
as   they   would   a   newspaper  bulletin. 


off' 


S/>* 


iclay 


(j^  X 

F  -^ 

Figure   2. 

Make  your  bulletins  timely — season- 
able. It  is  important  also  to  vary  your 
subjects  so  that  all  lines  will  be  covered 
in  the  course  of  time.  The  bulletins  can 
be  made  much  more  attractive  if  illus- 
trated in  colors.  A  few  colored  crayons 
and  a  little  practice  will  enable  you  to 
make  very  fair  cartoons.  Or,  if  pictures 
of  the  goods  featured  can  be  secured 
and  pasted  on  and  the  bulletin  written 
around  the  illustrations,  an  excellent 
effect  will  be  secured. 


To  stay  in  business  and  be  abreast  of 
the  times,  business  men  must  know  what 
their  competitors  are  doing;  hence  co- 
operative associations. 


DON'T    OVERCROWD  YOUR    SHOW 
WINDOWS. 

It  is  best  not  to  try  to  show 
samples  of  your  entire  stock  of  goods 
in  the  show  window,  all  in  the  same 
week.  This  may  seem  like  needless  ad- 
vice to  those  who  have  progressed  satis- 
factorily in  this  matter  of  dressing  win- 
dows, but  to  many  retail  stationers  it  is 
a  suggestion  which  they  could  well 
follow. 


THE  LETTER  WAS  READ. 

A  company  sellinii'  stationery  supplies 
recently  sent  out  an  advertising  letter 
which  received  immediate  attention  and 
which  was  very  effective. 

The  letter  was  registered  and  the  first 
thing  that  met  the  eye  of  the  man  who 
opened  it  was  a  crisp  one-dollar  bill, 
attached  to  which  was  the  statement  that 

the  money  was  to  recompense  the  recipi- 
ent for  the  time  required  to  read  the 
letter  carefully. 

"To  me."  said  one  man  who  received 
the  letter,  "it  first  seemed  a  joke,  but 
upon  further  reflection,  I  concluded  that 
a  man  who  thought  that  much  of  his 
proposition  must  have  a  pretty  good  one. 
As  a  matter  of  fact.  I  will  never  forgei 
that  man's  proposition. 

"Ordinarily,  a  man  would  ride  two  or 
three  hundred  miles  to  see  the  three  or 


Figure  3. 

four  people  to  whom  that  letter  came  in 
this  city,  but  I  doubt  very  much  that 
any  salesman  ever  commanded  my  atten- 
tion as  completely  and  unreservedly  as 
did  that  registered  letter  with  the  dollar 
bill  attached. ' ' — J.  M.  Vance  in  System. 


mm 


% m  -a  u  .■■■ 


-IT? 


Pooteller  ant  Stationer 


anb  (Office  equipment  journal 


Vol.  XXX 


TORONTO,  CANADA,  MARCH,   1914 


No.  3 


PUBLISHED   MONTHLY   BY 


The  MacLean  Publishing  Company 


President 
General   Manager 

Manager 


LIMITED 

JOHN   BAYNE    MACLEAN 

H.  T.  HUNTER  .... 

ESTABLISHED    188S. 

FINDLAY  I.  WEAVER  ... 

CABLE  ADDRESSES 
CANADA:  Macpubco,  Toronto.    ENGLAND:  Atabek,  London,  Eng. 

OFFICES 
Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main  1255 
Toronto  -  -  143-149  University  Avenue.  Pbuiie  Malt  7324 
Winnipeg  -  -  34  Royal  Bank  Building.  Pboue  (J.irry  2318 
Vancouver,  B.C.  -  -  H.  Hodgson,  18  Hartney  Chambers 
London,  Eng.  E.  J.  Dodd,  88  Fleet  St.  E.C.  Plioue  Central  1-"."  o 
New  York  R.  B.  Huestia,  115  Broadway,  N.T.  Pbone  Hector  MiRi 
Boston  -  -  Room  643,  Old  South  Building,  Phone  Main  1024 
Chicago    A.  H.  Byrne,  Suite  407  Marquette  Bldg.,  140  Dearborn   bt. 

SUBSCRIPTION 

Canada,  $1;   United   States,  $1.50;   Great   Britain   and   Colonlea.   4* 
6d. ;  elsewhere  6s. 


ENCLOSURES. 

TT  7"  K  wonder  if  retail  stationers  and  booksellers  ap- 
VV  preciate  the  vast  expenditure  of  time  and  care 
entailed  by  their  oft-repeated  requests:  "Send 
these  goods  to  so-and-so  for  enclosure,"  or  "Pick  up 
enclosure  from  so-and-so. ' '  In  many  cases  this  is  the 
direct  cause  of  delayed  shipments,  misunderstandings, 
goods  arriving  in  bad  condition  and  dissatisfaction  gen- 
erally. Frequently  it  is  left  entirely  to  one  firm  to  pick- 
up a  half-dozen  enclosures  of  as  many  different  kinds  of 
goods  and  they  do  not  even  receive  a  "thank-you"  for 
their  trouble  and  expense.  At  other  times  goods  are 
delivered  to  wholesalers  for  enclosure  in  shipments  and 
no  advice  of  their  coming  has  been  sent  or  no  request 
made  to  them  that  the  enclosure  be  made.  But  enclosures 
must  be  made  and  will  continue  to  be  made.  There  is  no 
reason,  however,  for  continuing  and  increasing  the  unne- 
cessary annoyances  attached  to  them.  "Lack  of  co-opera- 
tion" is  the  root  of  all  evil  when  it  comes  to  making 
enclosures  and  because  we  believe  it  is  due  largely  to 
thoughtlessness  on  the  part  of  all  that  we  propose  to  make 
some  practical  suggestions  for  a  betterment  of  conditions. 
First  let  us  look  at  the  question  from  the  retailer's 
point  of  view.  To  him  we  would  say:  Make  your  requests 
reasonable, — put  yourself  in  the  position  of  the  whole- 
salers and  try  and  work  out  for  all  of  them  the  most 
convenient  way  of  collecting  and  making  the  shipment. 
Remember  that  you  are  the  one  man  who  knows  just  what 
and  from  whom  you  are  ordering.  Give  explicit  direc- 
tions, but  if  in  doubt  suggest  an  alternative  or  leave  it 
entirely  to  the  discretion  of  the  wholesaler.  If  goods  are 
easily  damaged,  request  that  they  be  carefully  packed. 
If  you  do  not  do  this  the  wholesaler  may  take  it  for 
granted  because  it  is  an  enclosure  that  is  to  be  put  in  a 
box  with  other  goods  by  the  firm  making  the  shipment. 


This  is  often  inconvenient  and  unnecessary,  and  if  the 
contents  of  the  package  are  not  known  it  is  sometimes 
forwarded  in  its  original  wrapper  along  with  one  or  two 
other  parcels.  Result — damaged  goods,  and  everyone  is 
blamed  for  being  careless.  Confine  your  orders  to  as 
few  firms  as  possible.  If  you  have  one  large  order  and  a 
number  of  small  ones,  it  is  sometimes  preferable  to  order 
the  odd  lines  through  the  same  dealer  who  fills  the  large 
order  and  the  annoyances  of  "enclosures"  are  overcome 
in  that  way.  It  is  left  entirely  to  one  firm  to  procure  all 
the  goods  for  you  and  bill  them  to  you  along  with  goods 
from  their  own  lines.  But  when  enclosures  are  necessary, 
retailers  should  remember  that  the  supply  houses  are  serv- 
ing them  in  a  particular  way  and  should  make  it  as  easy 
as  possible  for  the  carrying  out  of  their  requests.  Com- 
plete instructions  should  always  be  made  to  the  original 
shipper  and  to  the  firm  making  up  the  consignment  also. 
The  wholesalers  are  generally  obliging  and  painstaking, 
and  we  think  the  retail  dealers  should  co-operate  with 
them   to  the  fullest  extent. 

A  great  deal  can  be  done  by  individual  wholesalers 
and  especially  by  their  knights  of  the  grip  who  book  the 
orders.  They  can  and  should  give  helpful  advice  to  the 
retailer  in  the  case  of  every  order.  The  latter  may  not 
know  that  Smith  &  Jones  are  at  the  other  end  of  the  city 
from  Brown  &  Green;  he  may  have  forgotten  that  a 
small  parcel  of  books  can  be  sent  cheaply  and  quickly 
by  parcel  post.  Oh,  you  long-suffering  wholesalers,  give 
the  retailers  a  chance  to  show  how  willingly  and  pleasant- 
ly they  will  co-operate  with  you  in  the  difficulties  entailed 
in  getting  their  goods  on  the  way  "the  same  day  the 
order  is  received."  Forget  your  obliging  manners  occa- 
sionally and  let  your  customers  know  how  glad  you  are 
to  serve  them,  but  how  much  easier  it  would  be  if 
they  would  do  it  the  right  way  instead  of  the  wrong  way. 

There  is  plenty  of  chance  for  practical  co-operation 
between  retailers  and  wholesalers  and  between  wholesalers 
and  wholesalers  in  the  matter  of  ordering  and  shipping 
of  goods  and  we  sincerely  hope  that  it  will  be  applied 
particularly  in  the  troublesome  and  expensive  matter  of 
making  enclosures. 


COURTESY  IN  BUSINESS. 

TRUE  courtesy  is  part  of  a  man's  character.  Some 
men  wrongly  think  it  is  something  to  be  made  use 
of  on  occasions  and  discarded  when  not  absolutely 
necessary.  For  instance,  the  business  man  who  has  an 
entirely  different  manner  for  the  buyer  of  goods  to  that 
which  he  displays  when  the  positions  are  reversed  and  he 
himself  is  the  prospective  purchaser.  Sometimes  one 
would  scarcely  recognize  him  as  the  same  individual.  In 
the    one    case, — suave,    affable,    obliging,    considerate.    — 


BOOKSE L L E R      AND      STATIONER 


21 


radiating  courtesy  and  good  nature  throughout  the  entire 
transaction.  In  the  other  case — blunt,  gruff,  ill-tempered, 
ungentlemanly — giving  one  the  idea  of  a  bear  with  a  sore 
head.  Yes,  we  know  we  have  pictured  an  extreme  case — - 
a  sort  of  Dr.  Jekyll  and  Mr.  Hyde  personality  in  business 
— but  we  know  too  that  there  are  a  great  many  business 
men  to  whom  the  dual  picture  applies,  if  not  in  degree,  at 
least  in  principle.  Just  why  this  should  be  is  hard  to 
understand.  The  generally  accepted,  twentieth  century, 
definition  of  a  contract  or  bargain  is  one  which  is  mutu- 
ally beneficial  to  all  parties  to  it.  If,  then,  the  retailer  is 
a  beneficiary  of  the  commercial  traveler  and  of  the  house 
he  represents,  as  indeed  he  is,  why  does  he  not  treat 
them  with  the  same  degree  of  courtesy  as  he  gives  to  the 
purchaser  of  his  goods'?  Simply  because  of  an  antiquated 
and  entirely  wrong  impression  of  his  position  in  both 
transactions.  If  he  is  honest — and  all  truly  modern  busi- 
ness is  honest — he  is,  in  both  cases,  one  of  the  parties  to 
a  mutually  satisfactory  and  profitable  transaction,  and 
there  is  no  reason  why  that  brilliant  jewel  of  character 
which  we  call  courtesy  should  be  made  use  of  in  the  one 
instance  and  not  in  the  other. 

The  same  principle  applies  with  equal  force  to  a 
transaction  between  an  employer  and  employee.  The  dis- 
courteous manner,  the  hasty  judgment,  the  neglect  to 
reply  promptly  to  a  courteous  application  for  employ- 
ment— these  are  not  only  unprofitable  and  unbusinesslike, 
but  are  certain  to  be  reflected  in  your  employees  also. 
Ofttimes  we  regret  carelessness  and  thoughlessness  of 
manner,  but  it  avails  us  little.  Words  once  spoken  are  no 
longer  our  property  and  cannot  be  recalled. 

Boys  flying  kites  pull  in  their  white-winged  birds ; 
You  cannot  do  like  that  when  your  are  flying  words; 
Thoughts  unexpressed  will  sometimes  fall  back  dead. 
But  God  Himself  can't  kill  them  when  they're  said. 

In  this  age  of  democracy  and  constant  reversion  of 
fortune,  it  is  well  to  remember  that  the  employee  or  the 
commercial  traveler  of  to-day  may  be  the  big  business 
man  of  to-morrow.  Even  some  men  who  we  are  prone  to 
despise  and  to  whom  we  are  habitually  discourteous  may 
some  day  rise  to  the  top  of  the  ladder  of  fame  and 
fortune. 

But  despite  all  we  have  said  we  believe  conditions  are 
improving — we  believe  that  business  men  generally  are 
becoming  more  truly  and  sincerely  courteous,  and  that  it  is 
a  sign  of  stagnation  and  out-of-dateness  to  be  otherwise. 
And  we  have  written  this  in  order  to  rouse  and  encourage 
the  splendid  men  engaged  in  the  bookselling  and  stationery 
trades  throughout  the  Dominion  to  a  fuller  sense  of  their 
privilege  and  responsibility  in  dealing  with  their  fellow- 
men. 


A  SQUARE  DEAL. 

In  business  watch  your  competitors.  No  one  man  or 
concern  has  a  monopoly  of  all  the  best  brains  and 
methods.  Let  competition  be  an  incentive  to  your  energy 
and  ambition.  Give  the  other  fellow  a  fair,  square  deal 
and  beat  him  out  on  your  merits. — Walter  H.  Coddingham. 


Success  comes  in  cans — failures  in  can'ts. 

To  rest  content  with  results  achieved  is  the  first  sign 
of  business  decay. 

Read  the  description  of  the  wallpaper  department  of  a 
Hamilton  bookstore  on  another  page  of  this  issue. 

Don't  overlook  the  fact  that  the  sporting  season  is  ap- 
proaching. The  trade  this  summer  is  sure  to  be  good 
and  the  tendency  is  toward  goods  of  the  better  grade. 


Who  Owns  the  Press  of  Canada? 


THE  following  editorial  from  Printer  and  Publisher 
bears  on  a  question  of  vital  importance  to  the  retail 
merchant.     The  daily  newspaper  is  the  medium  by 
which  the  merchant  reaches  the  public,  and  its  position 
and  its  ownership  are  matters  that  affect  him  directly. 

The  editorial  in  question  reads: 

The  question  of  newspaper  ownership  in  Canada  is  a 
very  live  one  at  the  present  time.  The  public  appear  to  be 
keyed  up  to  a  pitch  where  they  are  ready  to  believe  almost 
anything  and  apply  it  to  the  press  of  Canada  in  general. 
Especially  is  this  true  in  the  big  cities,  where  powerful 
industrial  and  financial  corporations  are  constantly  at 
work  to  secure  their  own  ends.  Quite  a  number  of  the 
metropolitan  city  dailies  decline  to  say  who  are  their 
owners  or  make  transference  of  stock  to  other  parties  and 
enter  certain  amounts  "in  trust"  in  their  list  of  share- 
holders. An  illustration  of  the  latter  kind  was  brought  to 
light  recently  by  Toronto  Telegram,  which  sought  to  have 
the  public  attribute  certain  ulterior  motives  to  its  two 
evening  contemporaries,  in  connection  with  the  stand  they 
took  on  the  municipal  situation. 

In  the  case  of  the  Star  it  was  noted  that  stock  to  the 
value  of  $65,300  was  held  in  trust  by  E.  T.  Malone  and 
J.  E.  Atkinson.  The  stock  personally  owned  by  these  two 
gentlemen  brings  the  total  of  the  four  amounts  up  to 
!ll4,900,  or  considerably  over  half  of  the  total  capitaliz- 
ation. It  is  understood  that  the  two  trust  amounts  repre- 
sent stock  owned  by  the  T.  Eaton  Company  and  the  estate 
of  the  late  Senator  Cox.  It  is  said  the  block  of  $17,700  in 
the  name  of  Wm.  Mulock,  Jr.,  was  secured  by  Chief 
Justice  Sir  William  Mulock  at  the  time  he  held  the  office 
of  Postmaster-General. 

Turning  to  the  list  of  News  shareholders  we  find  its 
capitalization  much  higher  than  that  of  the  Star.  One 
very  large  amount  and  two  smaller  ones,  aggregating 
$135,200,  are  held  in  trust.  It  is  charged  that  these 
amounts  are  owned  by  manufacturing  and  financial  inter- 
ests who  do  not  wish  to  disclose  their  identity.  The  largest 
individual  shareholder  is  J.  W.  Flavelle,  who  owns  $92,900 
worth  of  stock.  As  is  generally  known,  Mr.  Flavelle  is 
head  of  the  William  Davies  meat  packing  company,  which 
also  operates  a  chain  of  retail  meat  stores.  He  is  also  a 
director  of  the  Robert  Simpson  Co.  department  store. 

It  must  be  admitted  that  the  secrecy  surrounding  the 
ownerships  and  part  ownerships  of  the  newspapers  men- 
tioned herein  and  also  a  number  of  others,  is  a  matter  for 
sincere  regret  on  the  part  of  the  press  of  Canada  as  a 
whole.  It  should  be  said,  however,  that  because  certain 
shareholders  see  fit  to  take  advantage  of  their  privilege 
and  place  their  stock  in  a  trust  account,  it  does  not 
necessarily  follow  that  they  or  the  newspaper  are  guilty 
of  any  wrong-doing.  The  fact  is,  public  opinion  has  been 
aroused  and  where  the  slightest  suspicion  of  unworthy 
motives  exists  the  public  is  inclined  to  arrive  at  hasty 
conclusions.  But  the  public  can  scarcely  be  blamed  for 
exaggerating — that  is  the  best  way  they  know  of  for  show- 
ing their  extreme  disapproval. 

It  is  of  vital  importance  that  the  question  which  forms 
the  title  to  this  article  be  answered  if  the  good  reputation 
of  the  press  of  Canada  is  to  be  sustained.  The  enactment 
and  strict  enforcement  of  postal  legislation,  similar  to 
that  which  is  in  force  in  the  United  States,  which  compel 
the  publication  of  complete  details  of  ownership,  should 
provide  an  efficient  remedy. 


22 


BOOKSELLER     AND     STATIONER 


Live  News  of  the  Stationery  Trade 

Gleaned  from  All   Parts  of  Canada 


Benjamin  Lundy,  stationer,  Welland, 
Ont.,  is  retiring  from  business. 

J.  Copland  has  moved  his  book  store 
from  2000  to  2012  Dundas  Street,  To- 
roD  to. 

A.  Booth  has  opened  a  book  and 
stationery  store  at  371  Danforth  Ave., 
Toronto. 

The  Regina  Trading-  Co.,  department 
store,  will  shortly  open  a  magazine  de- 
partment  and  newsstand. 

T.  Kilhorn  &  Son  have  opened  a  book 
and  stationery  store  at  Shelburne,  Ont. 
Gordon  Fisher  is  manager. 

John  Blair,  founder  of  the  Blair 
Fountain  Pen  Co.,  New  York,  died  on 
January  21,  aged  65  years. 

James  Gordon,  bookseller  and  sta- 
tioner, Napanee,  Ont.,  has  moved  to  pre- 
mises opposite  the  market. 

John  Agnew,  Limited,  Stratford,  have 
moved  to  larger  premises,  purchased  by 
them  a  year  ago,  at  53  Downie  Street. 

Albert  Dalley,  86  Arthur  street.  To- 
ronto, has  bought  out  the  business 
formerly  conducted  by  Norman  Ingrain. 

John  Butler,  for  many  years  in  the 
stationery  business  at  Goderich,  and  an 
ex-mayor  of  that  town,  died  there  on 
February  2. 

Karl  Wirt,  son  of  Paul  E.  Wirt,  of 
fountain  pen  fame,  has  been  elected  to 
a  seat  in  the  municipal  council  of 
Bloomsburg,  his  home  town. 

The  Art  Metropole  have  sold  their  To- 
ronto building  at  241  Yonge  Street  to 
Frank  Stanley,  of  the  Stanley  Piano  Co.. 
the  price  paid  being  $100,000. 

A.  Stainoh,  formerly  with  the  Barber- 
Ellis  Co.,  and  with  the  Douglas  Co.  of 
Edmonton,  has  gone  into  the  stationery 
business  in  Toronto  at  1957  Dundas 
Street. 

The  Thomson  Stationery  Co.,  whose 
head  office  is  at  Vancouver,  have  opened 
a  branch  at  Victoria.  Temporary  pre- 
mises are  at  553  Yates  Street.  H.  E. 
Miller  is  in  charge  as  manager. 

J.  H.  R,  Luke.  291  Danforth  Avenue, 
Toronto,  speaking  to  a  representative  of 
Bookseller  and  Stationer  regarding  the 
value  of  the  paper,  said:  "Anyone  want- 
ing to  keep  up  with  the  times  should 
read  it." 

Vernon  Gaunt,  stationer  an<l  office  out- 
titter.  Saskatoon,  has  moved  into  a  large 
ground-floor  store  at  the  corner  of 
Second  Avenue  and  23rd  Street.  The 
printing  department  will  remain  in  its 
present  premises. 

James  T.  Home,  69  years  of  age,  who 
for  the  past  two  years  has  conducted  a 
stationery    store    at     948    Queen     Street 


East,  Toronto,  was  found  dead  in  his 
apartments  over  the  store  by  his  son  on 
the  morning  of  February  8.  Death  was 
due  to  suffocation  from  gas. 

Having  purchased  the  Customs  broker- 
age business  formerly  conducted  by  C.  S. 
Warner  Company,  Niagara  Falls,  Can- 
ada, J.  A.  Newport  finds  that  he  will 
have  to  withdraw  from  the  retail  book 
and  stationery  business,  as  the  new  un- 
dertaking will  require  his  whole  atten- 
tion. Mr.  Newport  has  been  singularly 
successful  in  the  retail  business,  and  it  is 
a  matter  for  regret  that  he  finds  it  ad- 
visable to  withdraw  from  the  book  and 
-i  ationer  '  held. 


Harry  L.  Brooks  and  his  Junior  Partner. 

CARTER'S  NEW  MANAGER. 

Montreal,  Feb.  14. — Harry  L.  Brooks 
has  become  manager  of  the  Montreal 
factory  of  the  Carter's  Ink  Company,  in 
place  of  L.  I.  Snyder,  whose  sudden  and 
untimely  death  occurred  last  Fall.  Mr. 
Brooks  has  been  with  Carter's  for  over 
ten  years,  and  is  well  known  to  the 
trade,  not  only  in  the  middle  western 
section  of  the  States,  but  in  Winnipeg. 
He  has  had  a  wide  and  valuable  ex- 
perience, is  thoroughly  conversant  with 
the  stationery  business,  particularly  as 
it  pertains  to  inks  and  adhesives,  ribbons 
and  carbon  papers,  and  is  well  qualified 
to  care  for  the  duties  of  his  new  position. 
Like  Mr.  Snyder,  he  will  cover  Ontario 
and  Quebec,  keeping,  however,  in  close 
touch    with    the    factory,    where    Robert 


Buddo  continues  as  assistant  manager. 
Mr.  Brooks  will  make  his  home  in  Mont- 
real with  his  wife  and  son. 

The  business  of  this  Montreal  in- 
dustry has  shown  a  steady  and  gratify- 
ing growth  from  the  days  when  it  was 
taken  care  of  from  a  canvasser's  office  to 
the  time  of  the  present  new  factory,  al- 
ready almost  outgrown.  The  benign 
countenance  of  "The  Old  Book-keeper" 
is  now  almost  as  well  known  in  the  Do- 
minion as  in  the  States.  It  is  interest- 
ing to  note  that  so  far  as  possible  all  ma- 
terials and  supplies  are  obtained  in 
Canada,  so  that  "Made  in  Canada" 
means  what  it  says  "from  the  ground 
up."  The  Carter's  Ink  Company  is  thus 
a  Canadian  institution  not  only  in  name, 
but  in  fact. 


J.  W.  R.  MERCKLE  25  YEARS  WITH 
THADDEUS  DAVIDS. 

A  quarter  of  a  century  ago  on  Janu- 
ary 19,  J.  W.  R.  Merckle  started  with 
the  Thaddeus  Davids  Company,  New 
York,  as  office  boy  at  $4.00  a  week.  He 
was  a  lad  of  fourteen  then,  and 
he  made  good  as  office  boy,  and 
has  kept  right  on  making  good 
ever  since.  To-day  he  is  president 
and  general  manager  and  has  every  rea- 
son to  enter  upon  his  next  quarter  cen- 
tury with  a  deep  feeling  of  satisfaction 
because  of  his  past  successes  and  of 
optimism  toward  the  future.  Perhaps 
Mr.  Merckle  has  received  no  small  in- 
spiration from  the  nature  of  the  goods 
his  firm  handles — ink  and  mucilage.  The 
lessons  to  be  learned  from  these  indis- 
pensable articles  are  obvious.  At  any 
rate,  it  is  said  that  Mr.  Merckle  has 
earned  the  reputation  of  being  an  auth- 
ority on  the  subject  of  ink  and  mucilage. 


NOTES  OF  THE  MUSIC  TRADE. 

Carter's  Piano  and  Music  Co.,  Strat- 
ford, announces  a  retirement  from  busi- 
ness. 

Joseph  McAlpine,  musical  instrument 
dealer,  St.  Thomas,  has  sold  his  building, 
and  will  move  into  other  premises 
April  1. 

John  E.  Maloney,  who  conducts  a 
piano  store  at  Perth,  Ont.,  has  pur- 
chased the  building  he  has  occupied  for 
some  time  as  a  tenant. 

Brown  &  May,  the  Weyburn,  Sask., 
music  dealers,  have  moved  one  door 
south. 

The  Winnipeg  Piano  Company  opened 
a  fine  new  store  in  the  Builders'  Ex- 
change Building,  corner  of  Portage 
Avenue  and  Hargrave  Street  on  Feb- 
ruarv  16. 


Cretonnes  Help  to  Sell  Wallpaper  in  Bookstore 

A.  C.  Turnbull  of  Hamilton  Trys  Up-to-date  Method  and  Finds 
it    Highly    Successful  —   Good     Pointer   on    Cut-Out    Borders 


IT  would  be  hard  to  find  a  wallpaper 
department  that  is  more  attractively 
decorated,  and  in  which  the  stock  is 
more  tastefully  displayed,  than  that  of 
A.  C.  Turnbull,  bookseller  and  stationer, 
Hamilton.  A  portion  of  the  depart- 
ment— one-half  of  it,  in  fact —  is  shown 
in  the  photo  reproduced  on  this  page. 

The  department  is  situated  on  the 
second  floor  at  the  front  of  the  store.  It 
is    really   remarkable   what    a    difference 


the  showing  of  cretonnes  for  curtains  in 
connection  with  the  wallpaper.  This  is 
a  good  profitable  line  from  several  points 
of  view.  The  display  of  curtain  materials 
Blong  with  wallpapers  permits  of  giving 
the  proper  setting  to  the  latter,  and  thus 
a  sale  of  wallpaper  is  consummated  in 
many  cases  directly  through  the  agency 
of  the  curtains  shown.  In  this  way  the 
curtains  often  sell  the  wallpaper,  even 
if  not  themselves.     One  point  should  be 


sell  goods,  but  keeps  the  salesmen's 
minds  on  the  better  class  of  decorations, 
and  it  should  be  remembered  that  the 
most  money  in  the  wallpaper  business  is 
made  on  the  decorations,  and  the  more 
you  display  them  the  easier  it  is  to  sell 
them. 

''I  find  it  quite  profitable,  and,  in  fact. 
essential,  to  carry  cretonnes  for  curtains. 
If  you  can  show  a  cretonne  that  matches 
the  paper  it  often  closes  the  sale  and  al- 


Wallpaper    Department    of    A.    ('.    Turnbull 's    Book    and  Stationery  Store,  Hamilton.     I'hoto  of  .1.  L.  Falkler 

manager  of   department,   is  shown   in   inset. 


surroundings  make  in  the  wallpaper 
business.  Here  there  is  plenty  of  light, 
the  trimmings  and  decorations  are 
bright,  and  the  whole  atmosphere  cheer- 
ful. Comfortable  furnishings  are  pro- 
vided, and  the  department  is  sufficiently 
removed  from  the  rest  of  the  store  to 
give  that  air  of  restful  quiet  so  neces- 
sary if  customers  are  to  be  really  helped 
in  making  an  intelligent  choice  of  paper 
and  decorations.  The  woodwork  and 
fixtures  arc  finished  in  old  ivory,  the 
walls  are  papered  with  a  blue  scrumble 
and  paneled  with  a  four-inch  strapping; 
eretonne  at  the  windows  matches  the 
strapping  The  chairs  are  willow  and 
upholstered  with  the  same  cretonne  as 
used  at  the  windows.  The  carpet  is  a 
medium  shade  of  green. 

There  is  one  feature  about  the  Turn- 
bull  store  that  has  been  generally  over- 
looked by  booksellers  and  stationers 
having   wallpaper   departments.        It    is 


remembered,  however.  The  combination 
of  wallpapers  and  curtains,  to  be  effect- 
tive.  must  be  harmonious,  and  to  this 
end  color  effects  must  be  studied  care- 
fully. The  haphazard  display  of  cur- 
tains will  be  detrimental  rather  than 
helpful.  It  is  a  matter  that  requires  the 
most  expert  and  careful  handling,  and 
unless  this  can  be  given  the  curtains 
might  better  be  left  out  of  consideration. 

In  response  to  a  request  from  Book- 
seller and  Stationer,  Mr.  I.  L.  Falkler, 
the  energetic  manager  of  the  depart- 
ment, made  some  exceedingly  valuable 
suggestions  that  will,  no  doubt,  be  read 
with  much  interest  by  other  dealers.  Mr. 
Falkler  said : — 

"In  my  opinion  managers  of  wall- 
paper departments  do  not  give  enough 
attention  to  the  displaying  of  their 
'•oods,  as  the  day  for  selling  wallpaper 
from  sample  books  is  past.  To  have  the 
department  attractive  not  only  helps  to 


most  invariably  you  sell  the  eretonne  for 
the  room  as  well. 

"Cut-out  borders  being  greatly  in  de- 
mand, if  proper  care  is  not  taken  in 
showing  them  there  is  sure  to  be  quite  a 
waste.  I  have  a  portfolio  in  each  sec- 
tion on  which  are  kept  a  sample  of  each 
of  the  cut-out  borders,  and  borders  that 
may  be  used  in  this  way  I  have  them  cut 
out,  instead  of  throwing  them  away. 
After  showing  them,  they  are  put  in 
their  place  again,  and  this  enables  us  to 
show  them  from  time  to  time  to  good  ad- 
vantage with  very  little  loss." 


C.  L.  Nelles,  of  Guelph,  took  advant- 
age of  the  Dollar  Day  recently  conducted 
by  the  newspapers  of  the  Royal  City  by 
advertising  some  special  lines  of  wall- 
paper at  a  very  low  clearing  price.  Mr. 
Nelles  sold  sufficient  wallpaper  for  80 
rooms,  at  the  rate  of  $1.00  per  room. 


CANADIAN  SUMMARY. 
Fiction. 

1. — The  Inside  of  the  Cup.     Winston 

Churchill  133 

2. — The    Woman    Thou    (Invest    Me. 

Ball   Caine   78 

3.- — T.  Tembarom.    Francis  Hodgson 

Burnett    65 

4. — Behind    the     Beyond.      Stephen 

Leacoek   48 

5. — Broken      Halo.        Florence      M. 

Barclay 40 

6. — Laddie.     Gene  Stratton  Porter.  .     31 

Non-Fiction. 

1. — Flint  and  Feather. 

2.— Alone  in  the  Wilderness. 

3. — Crowds. 

Juvenile. 

1. — Patchwork  Girl  of  Oz. 
2.— Mutt  and  Jeff. 
3.— How  to  Make  It. 


BEST   SELLERS   IN  THE  U.S. 

The   latest   report   of   United     States 
best  sellers  is  as  follows: 

1.  The  Inside  of  the  Cup.   Churchill.  186 

2.  Laddie.     Stratton-Porter 121 

3.  T.'  Tembarom,     Burnett    117 

4.  Pollyanna.     Porter   91 

5.  The   Woman    Thous    Gavest   Me. 

Cane 60 

6.  The  Dark  Flower.    Galsworthy. .     37 


BEST    SELLING    NOVELS    IN 
ENGLAND. 

(Compiled  for  Bookseller  and  Stationer 
by  W.  H.  Smith  &  Sons.) 

1.— Rocks   of    Valpre,    The.       Ethel   M. 

Dell. 
2.— Valley    of    the    Moon,    The.      Jack 

London. 
3.— Chance.     Conrad. 
4.— Flying  Inn,  The.     G.  K.  Chesterton. 
5. — Atlantis.     G.  Hauptmann. 
6. — It  Happened  in  Egypt.     Williamson. 


PUBLISHERS'  BEST  SELLERS. 

Bell  &  Cockbum : 

1.  Behind  the  Beyond. 

2.  Flying  Inn. 

3.  John  Barleycorn. 

William  Briggs: 

1.  T.  Tembarom. 

2.  The  Rocks  of  Valpre. 

3.  The  After  House. 

Cassell  &  Co.: 

1.  The  Wanderer's  Necklace. 

2.  The  Spirit  of  the  West. 

3.  Sins  of  Severance   Bablon. 

Copp,  Clark  Co. — 

1.  The  Butterfly. 

2.  Alone  in  the  Wilderness. 

3.  The  Substance  of  His  House. 

J.  M.  Dent  &  Sons— 

1.  The  Canadian   Year  Book. 

2.  The  Republics  of  Central  and 

South   America. 

3.  The  Poems  of  Francis  Thomp- 

son. 

S  B.  Gundy— 

1.  The  Keeper  of  the  Vineyard. 

2.  Down  A  mono-  Men. 

.'i.     Through  the  Heart  of  Canada. 

Hodder  &  Stoughton — 

1.  The  Witness  for  the  Defence. 

2.  Eldorado. 

3.  General  John  Regan. 

Thomas  Langton — 

1.  Laddie. 

2.  The  Spider's  Web. 

3.  The  House  of  Thane. 

The  MacmHlan  Co.: 

1.  The  Inside  of  the  Cup. 

2.  The  Valley  of  the  Moon. 

3.  His  Father's  Wife. 

McClelland,  Goodc-hild  &  Stewart— 

1.  Sunshine  Jane. 

2.  Home. 

3.  A  People's  Man. 

McLeod  &  Allen — 

1.  On  With  Torehy. 

2.  And  Then  Came  Jean. 

3.  The  Hills  o'  Hampshire. 

Musson  Book  Co. — 

1.  The  Woman  Thou  Gavest  Me. 

2.  The  Iron  Trail. 

3.  It  Happened  in  Egypt. 


Of  Canadian  Interest 

New  and  Forth  coming  Books 

Sir  Gilbert  Parker  's  new  long  novel, 
"The  Money  Master"  will  be  published 
by  the  Copp,  Clark  Co.  in  September. 
In  this  novel  Sir  Gilbert  returns  to 
French  Canada,  the  scene  of  his  earlj 
successes  in  fiction. 

The  1914  edition  of  "5,000  Facts 
About  Canada,"  compiled  by  Frank 
Yeigh,  is  out.  Its  success  is  easily  un- 
derstood when  its  contents  are  studied, 
presenting  as  it  does  a  concrete  epitome 
of  the  country's  development  and  ad- 
vance. 

Although  written  as  a  novel  "A  White 
Passion,"  by  A.  B.  Teetgen,  a  recent  ad- 
dition to  Bell  &  Coekburn's  list,  is  in 
reality  a  true  story  of  life  on  Western 
Canada's  prairies.  For  the  purposes  of 
the  novel,  a  fictitious  name  is  applied  fo 
an  Alberta  hospital,  about  which  the 
story  centres.  It  makes  a  strong  appeal 
I'm-  unselfishness  and  service. 

An  important  addition  to  Canadian 
literature  was  issued  in  February  by 
Copp,  Clark  in  "The  Senate  of  Can- 
ada," by  Sir  George  Ross.  The  author 
seeks  to  show  the  importance  of  the 
Senate  and  deals  with  all  phases  of  the 
question  of  "reforming"  that  body, 
which  has  been  a  vexed  subject  for  many 
years.  This  book  is  sure  to  attract  con- 
siderable attention  among  all  interested 
in  the  study  of  legislative  affairs. 

Booklovers  have  already  shown  a 
keen  appreciation  for  what  few  books 
have  been  published  dealing  with 
French-Canadians.  A  new  book  has  re- 
cently been  brought  out  by  C.  A. 
Marchand,  Montreal,  entitled,  "Mir- 
age," the  author  being  Alfred  Mous- 
seau.  In  his  preface  Mr..  Mousseau  re- 
marks, that  there  is  little  or  no  litera- 
ture expressive  of  contemporary  French- 
Canadian  life,  and  his  own  constribu- 
tion  is  the  more  noteworthy  on  that 
account.  He  displays  a  keen  sympa- 
thetic insight  into  the  life  of  French- 
Canada  as  it  is  to-day  and  weaves 
throughout  his  wholesome  narrative  a 
thread  of  rich  romance,  admirably  ex- 
pressive of  the  character  of  the  people 
about  whom  he  is  writing.  The  moral  of 
the  book  is  that  the  pursuit  of  fortune 


BOOKSELLER     AND     STATIONER 


25 


and  happiness  is  too  often  illusionary, 
and  compares  it  to  the  mirage  seen  on 
a  summer's  day  from  the  hills  along  the 
banks  of  the  St.  Lawrence,  but  which 
is  quickly  vanished  by  the  brilliant 
sunlight.  A  truly  Canadian  book  and 
one  which  should  attract  considerable 
attention  among  admirers  of  French- 
Canadian  literature,  but  the  announce- 
ment is  made  that  a  second  edition,  thor- 
oughly revised  and  well  illustrated,  is 
being  published  by  William  Briggs  and 
will  be  out  shortly. 

Automobilists  contemplating  long  trips 
will  be  interested  in  "A  Motor  Tour 
Through  Canada,"  by  Thomas  W. 
Wilby,  to  be  published  by  Bell  &  Cock- 
burn. 

Mr.  Wilby  is  a  well-known  motor 
tourist  and  pathfinder  and  in  1911  made 
a  circular  transcontinental  tour  of  the 
United  States.  In  his  book,  Mr.  Wilby 
tells  of  the  trip  from  Halifax  to  the 
Pacific.  Owing  to  the  absence  of  roads, 
such  a  tour  had  not  hitherto  been  under- 
taken, but  the  widespread  interest  which 
it  aroused  in  a  great  highway  which  will 
one  day  span  the  country  from  ocean  to 
ocean  lends  a  special  value  to  it.  There 
are  illustrations,  including  a  map  of  the 
route  across  Canada  and  of  the  future 
trans-Canadian    highway. 

"The  Story  of  the  Counties  of  On- 
tario,"  by  Emily  P.  Weaver,  has  recent- 
ly been  issued  by  Bell  &  Cockburn.  The 
book  sets  forth  the  historical  details  of 
Ontario,  county  by  county.  It  is  a 
story,  not  of  conquest,  but  of  men — of 
the  pioneers  who  subdued  the  "forest 
primeval"  and  who,  in  doing  so,  dis- 
played such  a  fund  of  resourcefulness 
and  courage  as  to  entitle  many  of  them 
to  places  in  history  as  the  nation's 
heroes.  It  contains  16  illustrations 
reproduced  from  old  prints  and  a  colored 
map  showing  the  extent  of  the  province 
at  the  present  time.  A  copious  index- 
makes  the  volume  doubly  valuable  tor 
reference. 

"Everyman's  Encyclopaedia,"  in 
twelve  volumes,  just  completed,  con- 
"tains  an  aggregate  of  over  six  million 
words  comprising  more  than  7,000  pages 
of  text. 

Basil  King's  book,  "The  Street  Called 
Thought,"  has  been  added  to  Methuen's 
series  of  shilling  books. 


OBITUARY. 

Orlando  M.  Baker,  eighty-one 
years  old,  long  connected  with  the 
G-.  &  C.  Merriam  Company,  publishers 
of  Webster's  Dictionary,  and  for  nine 
years  its  president,  died  February  2  at 
his  home  in  Springfield,  Mass. 


News  of   Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


Ruth  Holt  Boucieault,  the  author  of 
"The  Substance  of  His  House,"  though 
a  new  personage  to  book  readers,  is  well 
known  to  theatre-goers,  since  she  has 
been  on  the  stage  for  the  past  two  de- 


KUTH    HOLT    BOUCJOAl'LT, 
Author  of  "The  Substance  of  His  House." 

cades.  She  is  descended  from  a  family 
which  has  allied  itself  with  New  England 
for  over  two  hundred  years.  She  has 
had  a  wide  range  of  experience — as  sup- 
port of  such  stars  as  Otis  Skinner  and 
Richard  Mansfield,  whose  leading  woman 
she  was  for  two  seasons — through  the 
phases  of  classic  drama,  Shakespeare, 
modern  society  plays,  to  musical  comedy 
with  Fritzi  Scheff,  and  even  farce.  In 
1906  she  married  Diem  Boucieault 's 
youngest  son,  Aubrey,  whose  widow  she 
now  is.  For  the  past  three  years  Mrs. 
Boucieault  has  been  associated  with  the 
Margaret  Anglin  Company,  playing 
second  to  that  actress  in  all  her  reper- 
tory. 

Literary  work,  she  says,  appeals  to  her 
mure  and  more,  since  she  is  interested 
in  causes  rather  than  effect,  and  effect 
is  the  desired  object  on  the  stage  at 
present. 

W.  E.  Buck,  who  has  been  for  some 
time  past  the  Ottawa  representative  of 
the  Gage  Company,  educational  book 
publishers  of  Toronto,  has  been  ap- 
pointed manager  of  the  Educational 
Book  Company  of  that  city.  Mr.  Buck 
has  already  left  to  take  his  new  position, 
and  will  be  followed  by  his  wife  and 
family  in  the  spring. 

McClelland,  Goodchild  &  Stewart  have 
just  brought  out  "War  and  Waste,"  by 
David  Starr  Jordan,  an  important  book 
on  the  peace  question  and  a  worthy  com- 
panion to  Norman  Angell's  "Great 
Illusion."  The  same  firm  are  showing 
new  editions  of  Montgomery's  "Auction 
Bridge  in  Ten  Lessons,"  Work's  "Auc- 


tion of  To-day,"  and  "Auction  Develop- 
ments," Foster's  "Royal  Auction 
Bridge  With  Nullos,"  and  Irwin's 
"Fine  Points  in  Auction,"  "Auction 
Development"  and  "High-lights  in  Auc- 
tion With  the  Nullo  Count." 

Eleanor  H.  Porter's  new  book,  "Miss 
Billy-Married,"  has  been  very  aptly  de- 
dicated "to  my  Cousin  Maud,"  who  is, 
as  the  author  remarks,  a  hride  of  less 
than  a  year.  The  immense  popularity 
of  this  writer's  book,  "Pollyanna,"  has 
been  the  inspiration  of  "Pollyanna 
cakes  and  jellies,"  "Pollyanna  cigars," 
as  well  as  "Pollyanna  glad  clubs."  The 
advent  of  advertisers  into  the  "Glad 
Ranks"  has  served  to  still  further  in- 
crease the  enthusiasm  of  the  publishers 
in  their  "Glad  Book." 

Intelligence  comes  from  the  Reillv- 
liritton  Company,  of  Chicago,  that  the 
advance  sales  of  "Diane  of  the  Green 
Van,"  by  Leona  Dalrymple,  who  won 
their  $10,000  prize  with  this  novel,  had 
reached  over  70,000  copies  on  Februaiy 
23rd.  The  book  is  to  be  published  simul- 
taneously by  Reilly  &  Britten  in  the 
United  States  and  the  Copp,  Clark  Co. 
in  Canada. 


LEONA    DALEYMPLE, 
who     was    awarded     $10,000,     the     largest 
single  prize  ever  given  for  any  novel.    Her 
book,   "Diane   of   the    Green   Van,"   is   to 
be   brought    out   March    7th. 

Added  interest  attaches  to  the  an- 
nouncement of  a  new  Western  novel  to 
be  entitled  "Overland  Red,"  by  reason 
of  the  fact  that  the  anonymous  writer  is 
believed  to  be  one  of  the  most  prominent 
American  writers  of  fiction.  Overland 
Red  is  a  tramp,  a  poet,  a  cowboy  and  a 
philosopher  in  whom  courage  and  daring 
are  strangely  blended  with  a  deep  senti- 


26 


BOOKSELLER   AND   STATIONER 


ment  and  affection,  crudely  but  force- 
fully expressed.  The  identity  of  the 
author  will  be  announced  on  July  1st. 
This  book  will  be  put  out  on  March  14 
by  the  Oopp,  Clark  Co. 

The  Statesman's  Year  Book  for  1914 
will  be  published  April  15  by  the  Mac- 
millan  Company.     This  is  its  51st  year. 

McClelland,  Goodchild  &  Stewart  have 
just  brought  out  a  Canadian  edition  of 
"The  Life  of  Henry  Labouchere,"  by 
Algar  Thorold. 

A   special    edition     of    "Polyanna  "- 
"The  Glad  Book,'"  by  Eleanor  H.  Porter, 
in  New  York  point,  has  just  been  order- 
ed   for  the  Library  for  the  Blind,   main- 
tained by  the  New  York  State  library. 

The  Macmillan  Company  announce  the 
publication  of  the  1014  "Who's  Who," 
this  being  its  66th  year  of  publication. 
It  is  a  world's  biographical  dictionary 
revised  up  to  date. 

Sidgwick  and  Jackson,  Die  English 
publishers,  are  publishing  the  Welsh 
play,  "Change,"  by  J.  0.  Francis.  This 
is  the  play  that  won  Lord  Howard  de 
Walden  's  prize. 

Twelve  new  volumes  have  been  added 
to  the  People's  Books,  published  by  T. 
C  and  E.  ('.  Jack,  of  London  and  Edin- 
burgh, the  Canadian  sale  of  which  is 
controlled  by  Bell  and  Cockburn,  of 
Toronto. 

"Fine  Feathers,"  one  of  the  most 
popular  plays  appearing  at  present,  is 
touring  Canada,  and  McClelland,  Good- 
child  &  Stewart  have  brought  out  the 
play  in  novelized   form. 

A  nn  in-  Bookseller  and  Stationer's 
callers  last  month,  was  T.  H.  Bailey  in 
the  course  of  his  annual  across-the-con- 
tinent  trip  in  the  interests  of  the  Re- 
ligious Tract  Society  of  London, 
England.. 

'•All  About  Postage  Stamps,"  by 
Fred  J.  Melville,  is  announced  by- 
Werner  Laurier,  of  London,  England.  In- 
terest in  stamp-collecting  has  become  so 
widespread  that  there  should  be  a  big 
demand  for  books  of  this  nature. 

The  Encyclopedia  Press,  Inc.,  119 
High  Holborn,  London,  announce  the 
Home  edition  of  the  Catholic  Encyclo- 
pedia, a  smaller  size  of  the  Standard 
edition,  and  to  be  published  at  a  price 
that  should  command  a  popular  sale. 
It  will  be  sold  to  the  trade  in  the  usual 
way. 

McClelland,  Goodchild  &  Stewart  are 
handling  the  Canadian  market  for  "Lip- 
pincott's  Farm  Manuals,"  of  which 
three  volumes  are  already  published: 
"Productive  Swine  Husbandry,"  by 
Professor      G.      E.      Day,     of      Ontario 


Agricultural  College;  "Productive  Poul- 
try Husbandry,"  by  H.  R.  Lewis,  of 
Rutgers  College,  and  "Profitable  Horse 
Husbandry,"  by  C.  W.  Gay,  of  Univer- 
sity, of  Pennsylvania. 

The  Macmillan  Company  of  Canada, 
Toronto,  has  inaugurated  a  new  library 
of  50-cent  books,  containing  459  titles. 
The  list  covers  biography,  history, 
economics,  travel,  theology,  fiction, 
juvenile,  etc.  All  are  well  bound  in 
cloth,  and  many  of  them  are  illustrated. 

An  important  book,  by  Arthur  P. 
Poley,  entitled  "The  Federal  Systems  of 
the  United  States  and  the  British  Em- 
pire," has  just  been  published  by  Mc- 
Clelland, Goodchild  &  Stewart.  This  is 
the  only  book  in  which  will  he  found  the 
((institutions  of  Australia  and  South 
A  frica. 


JULIA  DARROW  COWLES. 

Mrs.  F.  D.  Cowles,  author  of  the  series 

of  books,  "Our  Little  Cousins  of 

Long  Ago,"  published  by  the 

Page  Co.,  of  Boston. 

A  recent  visitor  to  Toronto  was  Mrs. 
F.  D.  Cowles,  of  Minneapolis,  who  is 
well  known  as  "Julia  Darrow  Cowles," 
the  author  of  "Our  Little  Cousins  of 
Long  Ago,"  a  series  of  educational 
storyT  books  for  children,  published  by 
the  Page  Company,  of  Boston.  While 
in  Toronto  Mrs.  Cowles  spent  a  part  of 
her  time  in  preparing  the  latest  book  of 
the  Little  Cousin  series,  "Our  Little 
Spartan  Cousins  of  Long  Ago."  She 
received  valuable  assistance  from  books 
in  the  Toronto  Reference  Library  and 
greatly  appreciated  the  courtesy  of  the 
librarians. 

A  teacher  of  ancient  history  in  one  of 
the  Toronto  colleges  states  that  so  far 
as   he   knows — and     he     has     consulted 


others — the  books  mentioned  above  are 
the  only  books  of  fiction  written  for 
boys  and  girls  about  Greece  and  Rome. 
The  books  of  this  series  are  as  authentic, 
as  regards  history  and  customs,  as 
though  they  were  literal  history,  and  a 
great  amount  of  research  work  has  been 
done  in  connection  with  them. 

Mrs.  Cowles  is  a  story-teller  as  well 
as  a  writer  of  stories,  and  when  in  To- 
ronto, at  the  request  of  Miss  L.  H. 
Smith,  chief  children's  librarian,  told 
stories  to  a  gathering  of  the  assistant 
children's  librarians  of  the  city,  at  the 
College  Street  Library.  Her  book,  "The 
Art  of  Story-telling,  With  Nearly  Half 
a  Hundred  Stories  To  Tell,"  is  just 
issued  (March,  1914)  by  A.  C.  McClurg 
&  Co.,  of  Chicago. 

Every  publishing  house  ought  to  have 
a  detective  bureau  to  discover  the  real 
title  of  books  wanted  by  those  who 
order  carelessly.  A  recent  interesting 
case  is  that  reported  by  Frederick  A. 
Stokes  Company,  which  received  an  or- 
der for  "The  Life  of  Love  Sisters."  A 
copy  of  "Lord  Lister"  was  sent  and 
proved  to  be  the  book  desired. 


LE   SUEUR   MUST   RETURN   MAC- 
KENZIE DOCUMENTS. 

The  appeal  case  of  Lindsey  and  Le 
Sueur,  in  which  the  appellant,  William 
Dawson  Le  Sueur,  asked  for  a  reversion 
of  the  judgment  ordering  him  to  return 
to  Charles  G.  D.  Lindsey,  all  documents 
and  papers  obtained  from  him  relating 
to  the  late  William  Lyon  Mackenzie,  has 
been  dismissed  with  costs. 

It  will  be  remembered  that  Dr.  Le 
Sueur  entered  into  a  contract  with 
Morang  &.  Co.  to  wTrite  the  life  of  Mac- 
kenzie for  inclusion  in  Morang 's 
"Makers  of  Canada"  series.  When  the 
manuscript  was  submitted  to  the  pub- 
lishers it  was  refused,  because  it  de- 
scribed Mackenzie  as  a  "puller-down" 
instead  of  a  maker  of  Canada.  Sueur 
sued  Morang  &  Co.  for  return  of  the 
MSS.,  and  judgment  was  given  in  his 
favor.  An  action  was  then  entered 
against  Le  Sueur  to  restrain  him  from 
publishing  the  book  and  to  compel  him 
to  return  all  documents  and  copies 
thereof  to  the  plaintiff,  Charles  G.  D. 
Lindsey,  he  being  the  grandson  of  Mac- 
kenzie. The  plaintiff  claimed  that  access 
to  the  papers  had  been  given  for  the 
specific  purpose  of  use  in  a  biography 
for  the  "Makers  of  Canada"  series,  and 
that  the  work  would  be  eulogistic  rather 
than  derogatory  in  nature.  The  court 
sustained  this  view,  and  held  that  Dr.  Le 
Sueur  had  broken  faith  with  Lindsey, 
and  that  the  latter  was,  therefore,  en- 
titled to  the  judgment  asked  for. 

Le  Sueur  appealed,  but,  as  stated 
above,  the  decision  in  the  appeal  con- 
firmed the  judgment  of  the  lower  court. 


BOOKSELLER     AND      STATIONER 


27 


BOOKS  RECEIVED. 
The  Red   Emerald.       John   Reed   Scott. 

Toronto :  Copp,  Clark  Co.   Cloth,  $1.25. 

A  romance  of  to-day  set  against  the 
background  of  social  life  in  Washington 
and  Virginia.  Natalie  Tremaine,  a  beau- 
tiful divorce,  is  the  incentive  of  the 
search  which  a  young  American  am- 
bassador makes  for  the  Crown  jewels  of 
France,  supposedly  hidden  in  this  coun- 
try during  the  French  Revolution.  The 
principal  incident  of  the  story  is  based 
upon  fact.  A  blind  Scotchwoman  has  a 
vision  of  the  hiding  of  the  jewels,  and 
confides  the  fact  to  Vendome,  the  am- 
bassador, who  does  not  give  the  matter 
any  thought  until  he  tells  Natalie.  Her 
interests  and  those  of  her  hosts  in  Tar- 
rington,  the  fox-hunting  town  of  Vir- 
ginia, near  the  scene  of  the  Scotch- 
woman's vision,  lead  to  a  search,  the  out- 
come of  which  is  unusual  and  unex- 
pected. 

The  Substance  of  His  House.  Ruth 
Holt  Boucicault.  Toronto :  Copp, 
Clark  Co.  Cloth,  $1.25. 
The  love  that  wrecks  lives  is  the  pre- 
dominant theme  of  this  novel— the  love 
that  good  women  give  to  unworthy  men 
so  often.  In  London  Lady  Mary  Stan- 
hope falls  in  love  with  a  young  and  bril- 
liant M.P.,  and,  though  she  refused  the 
divorce  her  husband  offers  her,  the  way 
is  made  clear  for  her  marriage  with 
Philip  Carmichael.  They  leave  London 
society  to  make  a  new  life  in  California; 
then  comes  the  aftermath,  bringing  its 
revelation  of  unsuspected  qualities  and 
hidden  weakness,  its  readjustment  of 
values,  and  the  final  great  crisis  that 
tries  both  their  souls  and  through  which 
they  develop  so  splendidly.  And  the 
way  in  which  Mary  and  Philip  even- 
tually work  out  their  salvation  is  a 
triumphant  tribute  to  the  power  of  a 
great  love  and  its  ability  to  override  all 
obstacles   of  fate. 

The  Butterfly,  by  Henry  Kitchell  Web- 
ster. Toronto:  The  Copp,  Clark  Co. 
Cloth,  $1.25. 

This  novel  deals  with  a  beautiful 
dancer  of  world  fame  who  drops  into  a 
little  college  town  and  involves  a  young 
professor  in  a  mysterious  murder.  A 
great  many  people  think  that  Mr.  Web- 
ster is  concealing  under  his  fanciful 
title  a  portrait  of  a  well-known  popular 
favorite.  A  meritorious  point  is  the 
attractive  jacket,  lending  itself  readily 
for  attractive  displays  of  copies  of  this 
new   book. 

Dictionary.         London      and       Toronto: 
Thomas  Nelson   &   Sons.     Cloth,  15 
cents. 

This  dictionary  is  the  new  issue  in  the 
Royal  School  Series.  It  is  pronouncing 
and  etymological  and  has  an  appendix 
containing  abbreviated  prefixes,  suf- 
fixes, geographical  roots,  etc.  The  work 
is  intended  as  a  companion  to  Nelson's 


Highroad  Series  of  School  Books  in  His- 
tory, Geography  and  Literature.  Here 
is  an  interesting  extract  from  the  pre- 
face to  this  dictionary.  "No  better  edu- 
cational habit  can  be  acquired  than  the 
dictionary  habit.  It  is  emphatically  the 
highroad  to  the  acquisition  of  a  good 
vocabulary.  It  fosters  self-reliance  on 
the  part  of  the  children,  lightens  largely 
the  teacher's  explanatory  work  and 
makes  for  intelligence  all  along  the 
line." 

The    Man    Upstairs.      By   P.    G.    Wode- 

house.  London:  Methuen  &  Co., 
Limited.  Cloth,  6s. 
In  this  volume  Mr.  Wodehouse  gives 
nineteen  of  the  best  short  stories  written 
by  him  in  the  past  four  years.  All  ex- 
cept one  of  the  collection  are  humorous 
and  some  idea  of  their  variety  may  be 
gained  from  the  fact  that  their  heroes 
include  a  barber,  a  gardener,  an  artist, 
a  playwriter,  a  tramp,  a  waiter,  a  stock- 
broker, a  butler,  ond  other  widely  diver- 
gent  characters. 

The  Story  of  Canada.     By  E.  L.  Marsh. 
London   and    Toronto:    Thomas    Nel- 
son  &  Sons.     Cloth,  25  cents. 
This    is    a    creditable    volume    for    use 
as  a  text  book  in  the  teaching  of  history 
or    for    supplementary    reading.      It    is 
divided    into    lour   parts,    the    first    part 
being  devoted   to  Canada   under  French 
rule,    part    two   t<>   Canada    under   British 
rule,    part    three    to    Rupert's   Land,    the 
great     North- West     and     part     four  to 
Canada  under  Confederation. 

What  Men  Live  By.     B\      Richard     ('. 
Cabot,     M.D.       Boston:     Houghton, 
Mifflin  Co.    Cloth,  $1.50. 
This   book   is  a   physician's  contribu- 
bution  to  the  conduct  of  life.     Out  of  the 
cures    tried    by    men    and    women    in    all 
ages  Dr.  Cabot  selects  four — work,  play, 
love,  and  worship — because  in  his  experi- 
ence  they     have     proved     their  healing 
power. 

In  the  Wake  of  the  Eighteen-Twelvers. 
By  C.   H.   J.   Snider,   Toronto:   Bell 
&    Cockburn.    Cloth,   $1.25.     Fights 
and  flights  of  frigates  and  fore-'n'- 
afters  in  the  War  of  1812-1815  on 
the   Great   Lakes.     A   highly   inter- 
esting   historical    novel    by    a    Can- 
adian author. 
Sunshine  Jane.     By  Anne  Warner.     Tor- 
onto:    McClelland,     Goodehild     and 
Stewart,     Cloth,  $1.00  net. 
Underlying  the  droll  humor  of  "Sun- 
shine Jane''  is  a  sound  and  helpful  doc- 
trine of  optimism  and  faith  in  the  ulti- 
mate good  in  all  things.    A  joyous  story. 

How  to  Become  Efficient.  By  C.  Sharper 
Knowlson.  London :         Werner, 

Laurie,  Limited.  Paper,  One  shil- 
ling. 

The  Home  Nurse.     By  Dr.  E.  B.  Lowry. 

Chicago :  Forbes  &  Co.    Cloth,  $1 .  00. 

It  gives  helpful  directions  for  the  care 


of  the  sick  in  the  home  and  tells  how  to 
co-operate  with  the  physician  in  provid- 
ing for  the  comfort  and  cure  of  invalids. 
Full  directions  for  first  aid  to  the  in- 
jured are  also  given. 

The  Back-Yard  Farmer.     By  J.  Willard 
Bolte.    Chicago:  Forbes  &  Co.  Cloth, 
$1.00. 
This   useful   book  gives   complete   and 
reliable  directions  for  the  cultivation  of 
vegetables,   fruit    and    flowers,    the    man- 
agement of  poultry  and  pets,  the  proper 
care  of  the  lawn,  vines  and  shade  trees, 
and    discusses   everything   pertaining   to 
the  outdoors  of  the  suburban,  village  or 
country  home. 

Success   With   Hens.      By    Robert   Joos. 

Chicago:     Forbes     &     Co.       Cloth, 

$1.(10. 
A    complete    guide    to    poultry-raising 
that  thoroughly  covers  the  subject  in  an 
expert  manner.     It  is  clear,  practical  and 
up   to  date. 

Pity  the  Poor  Blind.     By  H.   H.   Bash- 
ford.       Toronto:      Copp,     Clark   Co. 
Cloth,  $1.25. 
A   worthy  successor     of     the     author's 
earlier   work,     "The   Corner     of   Harley 
Street,"  published  a  year  or  so  ago, 

Our  Navy.  By  Archibald  Hurd.  Lon- 
don: F.  Warne  &  Co.  Cloth,  Is.  net. 
A  comprehensive  history  of  the  British 
Navy  from  the  earliest  days  to  the  pres- 
ent  time.  Volume  3  of  the  Imperial  Lib- 
rary. 

The      "Express"      Business     Reference 
Book.      Compiled    by    Charles    Cam- 
eron.    London:  Call   &  Inglis. 
No.  S  of  the  "Express"  series. 

The  Romance  of  the  House  of  Arnold. 

By   Charles  Sparrow.  Toronto:   Wil- 
liam Briggs. 

Children   of   Labrador.      By   Mary    Lane 
Dwight.        Edinburgh     and  London : 
Oliphant,      Anderson       &      Ferrier. 
Cloth,  Is.  6d.  net. 
An    addition   to   the    "Children's   Mis- 
sionary Series."     Eight  colored  illustra- 
1  ions. 

The  Making  of  an  Englishman.  By  W: 
L.  Georize.  London:  Constable  & 
Co. 

The  Dignity   of  Business.       By     H.    E. 

Morgan.      London:    Ewart    Seymour 
&  Co.     Cloth,  2s.  6d. 
A  book  on  training  of  boys.     Princi- 
pally addressed  to  parents. 

The   Pathway.        By     Gertrude     Payne. 

London:  Ward,  Lock  &  Co.     Cloth, 

3s.  6d. 
This   is   an    interesting   story   planned 
on  two  lives  and  in  no  wTay  a  repetition 
of  this   author's      early   themes   dealing 
with  Road  Indian  life. 

The  Marriage  of  Cecilia.  By  Maude 
Leeson.  Toronto:  S.  B.  Gundv.  Cloth, 
$1.25. 


28 


BOOKSELLER      AND      STATIONER 


RECENTLY   COPYRIGHTED   BOOKS. 

Fiction. 

i 

A  Best  Man.  Grace  Livingston  Hill 
Lutz.  Toronto:  McClelland,  Good- 
child  &  Stewart.     Cloth,  $1.25. 

A  Gay  Morning.  J.  E.  Buekrose.  To- 
ronto: McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.25. 

Angel  Island.  Inez  Haynes  Gillmour. 
Toronto:  McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.35. 

Bransford  in  Arcadia.  Eugene  Man- 
love  Rhodes.  Toronto:  McClelland, 
Goodchild  &  Stewart.     Cloth,  $1.20. 

Devil's  Garden,  The.  W.  B.  Maxwell. 
Toronto:  McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.25. 

Fine  Feathers.  Webster  Denison.  To- 
ronto: McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.25. 

Gillespie.  J.  MacDougall  Hay.  Toron- 
to: McClelland,  Goodchild  &  Stew- 
art.   Cloth,  $i.:io. 

Grannie  For  Granted.  Mrs.  George 
Wemyss.  Toronto:      McClelland. 

Goodchild   &   Stewart.    Cloth.  $1.25. 

Home.  Toronto:  McClellend,  Goodchild 
&   Stewart.     Cloth.  $1.20. 

King  Behind  The  King,  The.  Warwick 
Deeping'.  Toronto:  Cassell  &  Co 
Cloth,  $1.25. 

Felle,  The  Conqueror.  Martin  Anderson 
Nexo.  Toronto:  McClelland,  Good- 
child  &   Stewart.     Cloth.  $1.40. 

Red  Emerald,  The.  John  Reed  Scott. 
Toronto:  Copp,  Clark  Co.  Cloth, 
$1.25. 

Sandy's  Love  Affair.  S.  R.  Crockett, 
Toronto:  McClelland.  Goodchild  & 
Stewart.     Cloth,  $1.25. 

Sins  of  Severac  Bablon,  The.  Sax. 
Rohmer.  Toronto:  Cassel  &  Co. 
Cloth,  $1.25. 

Substance  of  His  House,  The.  Ruth 
Holt  Boucicault.  Toronto:  Copp, 
Clark  Co.,    Cloth,  $1.25. 

Sunshine  Jane.  Anne  Warner.  Toron- 
to: McClelland,  Goodchild  &  Stew- 
art.    Cloth.  $1.00. 

Terms  of  Surrender,  The.  Louis  Tracy. 
Toronto:  McLeod  &  Allen.  Cloth. 
$1.25. 

Through  Other  Eyes.  Amy  McLaren. 
Toronto:  McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.25. 

Wanderer's  Necklace,  The.  H.  Rider 
Haggard.  Toronto:  Cassell  &  Co. 
Cloth,  $1.25. 

Wiliam  and  Bill.  Grace  Ma  ego  wan 
Cooke.  Toronto:  McClelland,  Good- 
child  &   Stewart.     Cloth,  $1.25. 

Non-Fiction. 

Adventures  of  Johnny  Chuck,  The. 
Thornton  W.  Burgess.  Toronto: 
McClelland,  Goodchild  &  Stewart. 
Cloth,  50c. 

Adventures  of  Peter  Cotton  Tail,  The. 
Thornton  W.  Burgess.  Toronto: 
McClelland,  Goodchild  &  Stewart. 
Cloth,  50c. 


Adventures  of  Reddy  Fox,  The.  Thorn- 
ton W.  Burgess.  Toronto:  Mc- 
Clelland, Goodchild  &  Stewart. 
Cloth,  50c. 

Adventures  of  Unc'  Billy  Possum,  The. 
Thornton  W.  Burgess.  Toronto: 
McClelland,  Goodchild  &  Stewart. 
Cloth,  50c. 

Auction  Bridge  in  Ten  Lessons.  Grace 
G.  Montgomery.  Toronto:  McClel- 
land, Goodchild  &  Stewart.  Cloth, 
$1.00. 

Auction  Developments.  Milton  C.  Work. 
Toronto:  McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.50. 

Auction  of  To-day.  Milton  C.  Work. 
Toronto:  McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.25. 

Automobile  Questions  and  Answers. 
Victor  W.  Page.  Toronto:  McClel- 
land. Goodchild  &  Stewart.  Cloth, 
$1.50. 

Expectant  Motherhood.  Dr.  J.  W.  Bal- 
lantvne.  Toronto :  Cassell  &  Co. 
Cloth.  $1.75. 

Fish  Culture.  ('.  Meehan.  Toronto: 
McClelland,  Goodchild  &  Stewart. 
Cloth,  $1.00. 

Glooscap.  Emelyn  Xeweomb  Partridge. 
Toronto:  McClelland,  Goodchild' & 
Stewart.     Cloth.  $1.25. 

Hamewith.  Charles  Murray.  Toronto: 
.McClelland.  Goodchild  &  Stewart. 
Cloth,  $1.50. 

Manners.  A  Practical  Boof  of  Eti- 
quette. Toronto:  McClelland,  Good- 
child  &  Stewart.:  Cloth,  25c. 

Mother  West  Wind's  Animal  Friends. 
Thornton  W.  Burgess..  Toronto: 
McClelland,  Goodchild  &  Stewart, 
Cloth,  $1.00. 

Mother  West  Wind's  Neighbors.  Thorn- 
ton W.  Burgess.  Toronto:  McClel- 
land, Goodchild  &  Stewart.  Cloth 
$L00. 

Old  Mother  Wesfr  Wind.  Thornton  W. 
Burgess.  Toronto:  McClelland, 
Goodchild   &   Stewart.     Cloth.  $1.00. 

Profitable  Horse  Fus^ancry.  C.  W.  Gay. 
Toronto:  McClelland.  Goodchild  & 
Stewart.     Cloth,  $1.50. 

Productive  Poultry  Husbandry.  H.  R. 
Lewis.  Toronto:  McClelland,  Good- 
child  &  Stewart.     Cloth,  $2.00. 

Productive  Swine  Husbandry.  Prof.  G. 
E.  Day.  Toronto:  McClelland, 
Goodchild  &  Stewart.     Cloth,  $1.50. 

Royal  Auction  Bridge.  R.  F.  Foster. 
Toronto:  McClelland,  Goodchild  & 
Stewart.     Cloth,  $1.25. 

Senate  of  Canada,  The.  Sir  George  Ross. 
History.  Toronto:  Copp,  Clark  Co. 
Cloth,  $1.50. 

Studies  in  Stagecraft.  Clayton  Hamil- 
ton. Toronto:  McClelland,  Good- 
child  &  Stewart.     Cloth,  $1.50. 

What  Men  Live  By.  Dr.  Richard  C. 
CabOt.  Toronto:  McClelland,  Good- 
child  &  Stewart,     Cloth,  $1.50. 


On  March  20th  the  Copp,  Clark  Co.r 
will  issue  a  new  book  entitled  •'Barna- 
bella,"  by  Helen  R.  Martin,  author  of 
"Tillie:  A  Mennonite  Maid.'"  This  is 
another  portrayal  of  Pennsylvania  Dutch 
life  and  character  with  a  charming  and 
spirited   heroine. 


A  BALLOON   TO   ADVERTISE 
VALENTINES. 

One  day  early  in  Febmary  the  citizens 
of  Fort  William  were  startled  by  the 
sight  of  what  appeared  to  be  a  huge 
balloon  passing  over  the  city.  Even  the 
newspaper  made  it  the  subject  of  a  good 
story  and  conjectured  as  to  its  starting 
place  and  the  mishap  that  it  seemed 
must  have  befallen  it.  All  sorts  of  wild 
stories   were  circulated   in  regard  to  it. 

The  next  day  the  truth  came  out,  and 
it  developed  that  the  air  craft  was  a 
comparatively  small  affair  set  adrift  by 
Jack  Hill,  a  local  bookseller  and  sta- 
tioner, to  advertise  a  new  shipment  of 
valentines.  The  balloon  went  higher 
and  farther  than  Mr.  Hill  anticipated, 
but  the  valentines  were  well  advertised. 


WORTHY  OF  BINDING. 

The  many  good  articles  that  appear  in 
Bookseller  and'  Stationery  every  month 
make  the  paper  valuable,  not  only  for 
current  use,  but  for  future  reference 
also.  A.  E.  Turnbull,  of  Hamilton,  is 
one  of  many  booksellers  who  recognizes 
this  fact  and  he  has  preserved  copies 
of  Bookseller  and  Stationer  tor  many 
years  back.  As  soon  as  a  volume  is 
complete  Mr.  Turnbull  has  it  bound  up, 
using  a  good  strong  cloth  binding  that 
makes  it  both  handsome  and  durable. 
The  advertising  sections  arc  included 
along  with  the  reading  matter  and  Mr. 
Turnbull  finds  the  bound  volumes  \cr\ 
useful  rs  works  of  reference. 


PRIZES     FOR     STAFF     OF     MUSIC 
STORE. 

Grinnell  Bros,  Windsor,  Out.,  held 
their  annual  banquet  on  February  6. 
This  firm  conducts  24  stores  and  in  the 
prize  lists  for  1913  the  Windsor  store 
received  two  firsts  and  one  second.  These 
were  presented  at  the  banquet.  Miss 
Hewar  received  $25  for  the  largest  in- 
crease in  sheet  music  out  of  24  stores. 
Mr.  McDaniel  received  $25  as  collector 
and  Mr.  Clements  $15  in  the  phonograph 
department. 


A.  G.  Spalding  &  Bros,  have  estab- 
lished a  factory  at  Brantford  for  the 
manufacture  of  gymnasium  and  play- 
ground apparatus.  William  T.  Aldrich 
is  manager. 


Fancy  Goods  and  Toy  Openings  This   Month 

Unusually  Attractive  Displays  Will  Be  ShoAn  by  Toronto  Firms — Two  Have 
New  Buildings— All    are    Conveniently    Situated— Many   New    Lines    Shown 


SPRING  is  again  with  us!  The  pres- 
ent month  will  be  the  occasion  for 
the  annual  openings  in  fancy 
goods,  toys,  and  novelties,  and  it  is  no 
exaggeration  to  say  that  this  year's  dis- 
play promises  to  eclipse  that  of  all 
former  years.  Not  only  that,  but  the 
opportunity  for  showing  the  goods  at  the 
different  wholesale  houses  has  never 
been  equaled.  In  the  past  a  number  of 
firms  have  been  sorely  cramped  for  lack 
of  floor  space,  but  this  year  all  difficul- 
ties in  this  line  have  been  overcome,  and 
the  splendid  opportunities  thus  given  for 
unique  and  attractive  displays  have  been 
taken  advantage  of. 

Last  year  the  Copp,  Clark  Co.  held 
their  first  opening  in  their  fine  new  home 
on  Spadina  Avenue.  They  are  now  com- 
fortably settled,  and  their  display  this 
year  will  be  carefully  worked  out  on  a 
larger  scale  than  before.  Nerlich  &  Co. 
are  planning  for  their  usual  excellent 
showing  in  their  building  directly  op- 
posite the  Union  Station.  The  Fancy 
Goods  Company  of  Canada  and  Warwick 
Bros.  &  Rutter  are  both  occupying  new 
premises  this  year,  the  latter  having 
built  a  six-storey  addition  to  the  west  of 
their  former  building,  while  the  Fancy 
Goods  Company  have  moved  to  a  new 
building  on  King  West,  a  short  distance 
west  of  Warwick's. 

It  will  be  a  matter  for  rejoicing  to  re- 
tail stationers  who  make  their  purchases 
in  Toronto  that  all  the  fancy  goods  and 
stationery  firms  are  now  within  easy 
walking  distance.  In  fact,  a  number  of 
them  are  located  within  two  blocks  of 
each  other.  Spadina  Avenue  and  West 
King  Street  seems  to  be  the  centre  of 
this  new  wholesale  district.  A  few  doors 
east  of  this  corner  are  Warwick's,  a  few 
doors  west  the  Fancy  Goods  Co.,  and  a 
block  south  is  the  Copp,  Clark  Co.  W.  J. 
Gage  is  a  minute's  walk  north  of  the 
corner,  while  Brown  Bros,  are  on  Sim- 
coe  Street,  which  is  a  short  distance  east 
of  Spadina. 

Warwick  Bros.  &  Rutter  New  Building. 
The  new  building  erected  just  west  of 
the  old  by  Warwick  Bros.  &  Rutter  is  a 
substantial  fireproof  structure,  six 
storeys  and  basement,  giving  a  total  ad- 
ditional floor  space  of  30,000  square  feet, 
or  150  per  cent,  more  space  than 
formerly7. 

The  increased  floor  space  makes  it  pos- 
sible for  the  firm  to  surpass  all  pre- 
vious efforts  in  the  display  of  their  new 
lines  in  fancy  goods  and  novelties,  and 
preparations  are  now  being  made  for 
the  formal  opening  on  March  9.  One 
feature    in   this     connection     worthy    of 


mention  is  a  clever  idea  for  displaying 
various  small  novelties.  A  good-sized 
room  is  partitioned  off  and  the  counter 
around  the  outside  is  divided  into  small 
compartments,  each  carefully  lined  with 
dark  cloth.  The  goods  are  arranged 
neatly  in  these  compartments,  and  elec- 
tric lights  make  the  effect  delightful. 
Vanity  Cases  Popular. 

A  line  that  promises  to  have  a  good 
steady  sale  are  the  small  metal  vanity 
cases,  which,  for  general  use,  take  the 
place  of  larger  bags  of  leather  or  other 
material.  Warwick's  show  a  new  style, 
which  is  called  the  "Fifth  Avenue,"  and 
is  very  dainty  indeed.  In  the  leather 
bags  the  tendency  is  toward  smaller 
shapes  than  previously,  and  some  unique 
styles  are  shown  in  novelty  leathers.  But 
it  is  in  the  beaded  bags  that  Warwick's 
excel.  A  number  of  these  are  hand- 
made in  very  rich  colorings,  some  floral 
and  some  conventional  designs.  They 
are  well  suited  to  the  very  highest  trade. 

Electric  light  shades  of  beaded  ma- 
terials are  shown  in  many  colored  pat- 
terns, some  being  highly  ornamented 
with  fringes,  etc. 

Many  New  Novelties. 

In  the  matter  of  novelties  Warwick's 
line  this  year  is  very  complete,  and  in- 
cludes a  number  of  clever  ideas  not 
shown  previously.  Among  these  were 
noticed  canes  with  cigar  lighters  in 
heads,  and  other  French  novelties.  An- 
other attractive  line  is  of  interest  to 
sporting  men.  It  consists  of  small  China 
figures  with  movable  heads  and  capable 
of  a  variety  of  comical  expressions. 
Some  new  novelties  in  tobacco  jars  are 
also  shown. 

Fruit  knives,  in  sets  of  half  dozens  and 
dozens,  cleverly  arranged  in  fan-shaped 
holders,  should  prove  good  sellers.  Ex- 
pansion cigar  eases,  in  elegant  leathers, 
especially  suitable  for  traveling,  are  an- 
other attractive  line  this  season. 

The  Fancy  Goods  Company. 

This  progressive  firm  are  now  situated 
in  the  new  Samuel  and  Benjamin  Build- 
ing at  464-468  King  Street  West.  They 
have  secured  much  improved  premises 
by  the  change  from  Front  street,  having 
good  light  on  all  sides  and  admirable 
quarters  for  the  display  of  goods.  They 
will  have  this  year  a  very  fine  display  of 
fancy  goods,  toys,  dolls  and  novelties. 

Some  Popular  Sellers. 

The  popularity  of  "overnight  bags'' 
is  assured  and  the  Fancy  Goods  Com- 
pany are  showing  some  very  fine  ex- 
amples in  this  line.  Some  new  models 
in  shaving  mirrors  are  ovals  placed  either 


long  or  flat  on  stands.  The  glasses  are 
double-sided  magnifiers.  The  lower 
prices  at  which  vacuum  bottles  can  now 
he  bought  has  resulted  in  an  increased 
demand  for  these  useful  articles.  Be- 
sides the  pint  and  quart  sizes  hitherto 
shown  a  new  edition  is  now  out  in  the 
"baby"  size,  which  retails  at  the  at- 
tractive price  of  50  cents. 

Placques  Back  Into  Favor. 
An  interesting  sign  of  the  times  is  the 
return  to  popular  favor  of  the  placques 
tor  .wall  decorations.  A  number  of 
pretty  pictures  are  shown  and  the  mounts 
are  of  several  sizes  and  shapes.  Another 
line  that  is  very  popular  at  present  are 
the  various  goods  now  shown  in  white 
zylonite. 

High  Grade,  Durable  Toys. 
It  is  noteworthy  that  among  the  large 
range   of     toys   shown     by   the     Fancy 
Goods  Co.  are  a  large  number  that  are 
particularly  well  made  and  durable.    The 
K.    H.    Ayres    line   of    wooden    toys    are 
practically    indestructible.      Some    new 
styles  are  the  "Flying  Dutchman"  loco- 
motive,   (all    of   wood)    and    horses   and 
carts  of  very  heavy  wood,  made  in  five 
sizes.     Cornets  in  various  sizes,  made  of 
solid   brass  and  designed  to  last  are  in- 
tended   to   retail   at    75   cents   to   $2.50. 
•Many  animal  toys  are  shown  in  all  sizes, 
the  larger  ones  being  fitted  with  steering 
arrangement  so  that  the  front  wheels  can 
he  made  to  turn  in  any  direction.     These, 
too,  are  very  strongly  constructed. 
Dog  Turns  Somersaults. 
A    mechanical  toy  that  should  prove  a 
good  seller  is  a  dog  that  turns  complete 
backward    somersaults,    lighting    safely 
on    its   feet   after   each   acrobatic   stunt. 
A  guide  is  attached  to  a  number  of  toys 
which  will     permit     of  their     operation 
around  the  edge  of  a  table  or  even  a  stool 
without  running  off.     Some  of  these  in- 
clude a  cat  and  mouse  act,  the  cat  chasing 
the  mouse. 

Fifi  and  tubby  dogs  and  cats,  furry 
models  with  eyes  that  will  revolve ;  ducks 
that  give  a  very  natural  quack  and  goats 
that  blat  are  among  the  manw  interest- 
ing specimens  for  the  amusement  and 
instruction  of  the  children. 

A  full  line  of  hallowe'en  novelties  is 
shown,  including  frosted  pumpkins,  and 
goblins  in  many  designs.  Some  of  these 
are  admirably  suited  for  use  in  window 
display. 

Altogether  this  year's  showing  of 
fancy  goods  and  novelties  promises  to  be 
the  best  ever  and  dealers  will  do  well 
to  visit  Toronto  and  make  their  selec- 
tions early.  The  trip  will  be  well  worth 
while. 


:so 


BOOKSELLER   AND   STATIONER 


TJte  in/ore  picture  shown  tin-  progress  being 
made  on  the  jive-storey  50  x  100  addition  to  the 
MacLean  Publishing  Co.'s  building  on  Univer- 
sity Avenue,  Toronto,  proprietors  of  this  paper. 

This  building  will  provide  space  that  has 
been  urgently  required  for  the  last  year  or  two 
for  the  editorial  and  business  staffs  of  their 
various  publications.  That  we  have  great  faith 
in  the  future  of  Canada  is  shown  by  the  fact 
that  we  have  acquired  the  whole  block  on  Uni- 
versity Avenue,  running  from  Edward  to  Agnes 


Utrei  i.  As  the  business  develops  and  as  Canuda 
develops,  the  next  building  will  be  erected  on 
the  southern  corner  of  the  property,  bordering 
on  Agnes  Street.  The  old  building  on  the 
right  of  the  picture — and  it  is  only  four  years 
old — is  one  of  the  most  substantially  built 
brick,  steel  and  reinforced  concrete  buildings  in 
Canada.  It  will  be  devoted  exclusively  to  the 
printing  presses  eventually.  It  runs  through  to 
Centre  Avenue. 


AN  IMPORTANT  ANNOUNCEMENT 
TO  OUR  READERS. 

Pictures  on  this  page  portray  two  im- 
portant events  in  the  history  of  Book- 
seller and  Stationer.  One  is  the  erection 
of  a  five-store v  addition  to  the  already 
Large  premises  of  the  MacLean  Pub- 
lishing Company,  proprietors  of  Book- 
seller and  Stationer  and  a  number  of 
other  business  and  technical  newspaper-. 
The  details  of  this  mark  of  progress  arc 
more  fully  told  in  the  panel  above. 

The  other  event,  and  one  of  consider- 
able interest  to  all  our  readers,  is  the 
appointment  of  a  Western  Canadian 
editor  for  Bookseller  and  Stationer,  in 
the  person  of  Mr.  Charles  W.  Byers. 
This  appointment  has  been  decided  upon 
in  recognition  0f  the  growth  and  im- 
portance of  the  Western  Canadian  pro- 
vinces. Mr.  Byers  will  make  his  head- 
quarters in  Winnipeg,  but  will  tour  the 
West  in  the  interests  of  Bookseller  and 
Stationer,  and  in  future  we  hope  to  de- 
vote considerably  more  space  to  this  im- 
portant part  of  the  Dominion. 


CHAS.   W.   BYERS 
Western  Editor  of   "  Bookseller  and  Stationer  " 


Mr.  Byers  lias  had  a  thorough  news- 
peper  experience  on  some  of  Canada's 
lte-'t  dailies.  He  joined  the  editorial 
staff  of  the  MacLean  Publishing  Co.  two 
vears  ago,  and  lias  obtained  a  good 
knowledge  of  trade  paper  journalism. 
Bookseller  and  Stationer  is  fortunate  in 
being  represented  in  Western  Canada  by 
such  an  able  man  as  Mr.  Byers.  and  it  is 
likely  Western  Canadian  readers  of  this 
journal  will  welcome  the  news  of  his  ap- 
pointment with  as  much  pleasure  and 
satisfaction  as  the  management  have  in 
making  the  announcement. 


CHRISTMAS     CARD     MEN     TO 
ORGANIZE. 

It  is  probable  that  Christmas  card 
manufacturers  will  form  an  organization 
in  the  n=ar  future.  The  business  is  one 
that  requires  a  considerable  outlay  of 
money,  and  there  are  many  subjects 
which  an  organized  body  of  Christmas 
card  makers  could  take  up  with  much 
profit. 


New  Goods  Described  and  Illustrated 


CATSPAW  ERASER. 
The  Catspaw  Eraser,  being  introduced 
by  Buntin,  Gillies  &  Co.,  Ltd.,  of  Hamil- 
ton, is  intended  especially  for  school 
trade.  It  is  described  as  a  firm,  com- 
position eraser,  which  does  not  wear 
away  quickly,  and  which  rubs  out  cleanly 


(gfspkw 


and  quickly.  It  is  as  smooth  and  velvet- 
like as  its  name  implies.  The  Catspaw 
Eraser  is  intended  to  retail  at  five  cents, 
and  comes  two  dozen  on  a  display  card. 


A  NEW  INK. 

"Two  inks  in  one''  is  the  slogan 
adopted  to  describe  a  new. production  of 
the  Carter's  Ink  Company  called  "Pen- 
craft combined  office  and  fountain  pen 
fluid."  The  company  maintain  that  tins  is 
the  first  perfect  blue-black  combination 
ink  for  gold  fountain  and  steel  office 
pens. 


STEEL      DIE     STAMPED      EASTER 
GOODS. 

A  particularly  attractive  line  -of 
Easter  cards  is  being  shown  by  the  Chas. 
H.  Elliott  Company,  of  North  Phila- 
delphia. A  number  of  these  are  steel- 
die  embossed,  and  the  color  combinations 
are  unusually  pleasing.  A  very  pretty 
one  is  on  a  new  shade  of  primrose  stock, 
linen  finish,  beveled  gilt  edges,  and  with 
a  most  perfect  production  of  an  Easter 
lily,  embossed  in  white  with  leaves  in 
green.  Appropriate  wording  is  also  em- 
bossed in  green.  The  Elliott  line  is 
handled  in  Canada  by  A.  R.  MacDougall 
&  Co.,  Toronto. 


DOME  TOP  STATIONERY  BOXES. 

The  House  of  Gage  are  showing  a 
larger  assortment  than  ever  of  Chist- 
mas  papeteries  for  1914,  and  a  large  per- 


centage of  the  boxes  are  being  made  with 
the  dome  top.  The  rounding  of  the 
lop  in  this  manner  adds  greatly  to  the 
appearance  of  the  boxes  of  holiday  gift 
stationery,  and  for  that  reason  find  a 
ready  sale. 


NEW  WINDOW  DISPLAY  OF 
LOTUS  LAWN. 
A  very  elaborate  window  display  of 
Lotus  Lawn  Stationery  has  been  pre- 
pared by  Warwick  Bros.  &  Putter,  and 
will  be  supplied  to  retailers  to  assist 
them  in  stimulating  the  sale  of  this 
popular  line. 


Wall    Style    of    Dexter    Sharpener. 

DEXTER  PENCIL   SHARPENERS. 

The  two  illustrations  of  the  new 
"Dexter"  pencil  sharpener  shown  on 
this  page  will  be  of  added  interest  to 
those  who  read  the  advance  notice  of 
this  new  line  in  last  month's  New  Goods 
I  'epartment. 


LISTS  RECEIVED. 

The  Macmillan  Company  has  issued 
their  spring  announcement  of  new  books. 

From  Methuen's  comes  an  illustrated 
list  of  announcements  of  new  and  forth- 
coming books  for  the  first  half  of  1914. 

A  four-page  list  comes  from  Sydney 
G.  Olivers,  of  Goswell  Road,  London, 
E.C.,  setting  forth  standard  educational 
books,  including  such  series  as  Hutchin- 
son's Wonders  of  the  World,  Harms- 
worth's  World's  Great  Book,  Harms- 
worth's  Children's  Encyclopedia,  and 
Harmsworth's    Woman's    Encyclopedia. 

The  spring  list  of  Herbert  Jenkins,  12 
Arundel    Place,    London,    has   been   re- 


ceived, and  contains  reference  to  two 
recent  publications  of  this  firm  of  parti- 
cular interest  to  Canadians,  besides  a 
large  number  of  other  important  books. 

A  very  useful  pocket  memorandum 
bonk.  with,  leather  cover,  comes  from 
Holland  Paper  Co.,  Montreal. 

A  broadsheet  comes  from  Williams  <V 
Norgate,  London  publishers,  regarding 
the  tenth  issue  of  the  Home  University 
Library.  These  volumes  include  "Prob- 
lems of  Village  Life,"  by  E.  N.  Bennett, 
M.A.,  and  "Unemployment,"  by  Profes- 
sor A.  C.  Pigon.  "Prehistoric  Britain," 
by  Robert  Munro,  "The  Literature  of 
the  Old  Testament,"  by  Professor  G.  F. 
Moore  and  "Common-Sense  m  Law," 
by  Professor  Paul  Vinogradoff. 

"A  Symposium  of  Books"  is  the  title 
of  an  illustrated  list  of  the  spring  pub- 
lications of  Stanley  Paul  &  Co.,  and 
their  subsidiary  house  Greening  &  Co. 
In  point  of  typography  this  is  an  excep- 
tionally well-produced  list  and  its  an- 
nouncements include  many  titles  of  in- 
terest covering  a  wide  field  of  literature. 
A  notable  undertaking  is  a  series  of 
novels  based  on  Shakespeare's  plays. 
The  first  volume,  "The  Merchant  of 
Venice"  is  ready. 

From  Thomas  Nelson  &  Sons'  Cana- 
dian house  comes  an  attractive  iorty-six 
page  catalogue  setting  forth   tins  firm's 


Desk    Style    of    Dexter    Sharpener. 


"Highroad"  series  of  books  on  litera- 
ture, geography  and  history.  "The  High- 
road" series' was  begun  in  1909  when  the 
first  three  volumes  of  "Highroads  of 
History"  were  published.  This  series 
now  comprises  twelve  volumes  and  has 
been  followed  up  by  volumes  of  geog- 
raphy and  literature.  The  books  are 
especially  admirable  for  their  clear  text 
and  excellent  illustrations  in  colors. 


«  m  m 


»    ■«.««■  ww  -  ■  *  «j«.    '■  tt/jy^^fy 


»   i  ■  i    ■  ■  ■  -i  '    » 


Mainly  About  Ourselves 


•<  t    i  ( 


What  This  Paper  Can  Do  for  You 


AS  A  SUBSCRIBER. 

The  day  of  the  narrow-gauge  merch- 
ant is  passing.  On  all  sides  can  be  seen 
evidences  of  how  modern  progressive- 
ness,  incorporating  new  mercantiling 
methods,  are  causing  the  merchants  that 
keep  in  thorough  touch  with  present- 
day  conditions  to  forge  ahead  of  long- 
established  concerns  that  have  been  tena- 
ciously sticking  to  nineteenth  century 
methods. 

The  trade  papers  in  their  different 
fields  are  affording  most  valuable  service 
in  keeping  merchants  abreast  of  the 
times.  Bookseller  and  Stationer  for  in- 
stance, is  always  presenting  new  ideas  to 
help  you  as  a  retailer  to  build  your 
buisiness  bigger  and  to  show  you  how  to 
increase  your  profits  by  indicating  a 
wider  scope  for  the  sale  of  old  lines  be- 
sides pointing  out  "pastures  new." 

In  each  issue  are  presented,  news 
paragraphs,  with  illustrations,  describing 
new  items  of  merchandise — articles  that 
youi'  customers  will  be  interested  in  be- 
cause of  their  merits.  The  paper  posts 
you  as  to  where  these  new  goods  are  to 
be  obtained. 

The  concise  manner  in  which  the  really 
important  trade  intelligence  is  sum- 
marized, makes  the  file  of  the  paper 
most  valuable  for  ready  reference. 

The  practical  nature  of  the  contents 
month  by  montli  pays  back  the  sub- 
scription price  a  score  or  more  times  a 
year  to  the  right  sort  of  a  subscriber — 
the  man  who  takes  time  to  read  and 
never  misses  anything  in  any  issue  of  the 
paper. 

AS  AN  ADVERTISER. 
So  much  for  the  benefit  to  the  retailer, 
now  let  us  consider  the  advantages  Book- 
seller and  Stationer  affords  the  manu- 
facturers and  distributors  of  the  differ- 
ent  classes  of  merchandise  sold  in   the 


book  and  stationery  stores  of  Canada: — 
The  use  of  space  in  Bookseller  and 
Stationer  puts  a  proposition  before  over 
HO  per  cent,  of  the  retail  booksellers 
throughout  the  country. 

It  lias  the  advantage  of  affording  a 
common  ground — a  veritable  market 
place  where  wares  are  offered  on  their 
merits  in  open  competition  with  other 
concerns.  That  is  one  of  the  reasons 
why  the  merchant  pays  out  his  money 
to  get  the  trade  paper. 

Frequently  advertising  will  be  the 
means  of  opening  an  account  with  a  new 
customer  that  will  eventually  bring  re- 
turns that  will  more  than  pay  the  cost 
of  the  whole  year's  advertising. 

It  will  keep  your  name  before  an 
army  of  buyers,  indelibly  impressing  it 
upon  their  minds. 

It  will  enable  you  to  reach  more  pros- 
pective customers  than  can  be  reached 
tor  the  same  outlay  in  any  other  way. 

Your  advertisement  will  live  30  days 
and  often  months  or  a  year,  which  can 
seldom  be  said  for  circular  publicity. 

It  can  be  made  a  most  valuable  co- 
operative aid  to  your  traveling  sales- 
men. For  instance,  take  the  case  of  the 
new  concern  with  a  new  line  of  goods 
about  which  the  trade  has  had  no  in- 
timation. 

Think  of  the  time  the  traveler  must 
spend  in  order  to  successfully  introduce 
himself  and  then  his  line.  Judicious 
publicity  about  the  new  line  and  an- 
nouncing the  coming  of  the  representa- 
tive, would  make  it  far  easier  for  him 
to  break  new  ground  and  it  stands  to 
reason  that  this  would  inspire  confidence 
on  the  part  of  the  retailers  in  any  meri- 
torious  new  proposition. 

Bookseller  and  Stationer  is  an  active 
aid  in  promoting  the  interests  of  every 
man  in  the  trade— the  greater  the 
measure  in  which  you  use  it,  the  greater 
the  benefit  vou  will  derive. 


BOOKSELLER     AND     STATIONER 


CARRY  THE  "A.A."  COMPLETE  ASSORTMENT 

OF  FOUNTAIN  PENS 


One  of  the  leaders  in  the  "A.A."  line 

This  "A.A."  pen,  distinguished  from  others  by  the  unique 
self-filling  device,  fills  itself  from  any  inkstand  or  bottle 
simply  by  twisting  the  button.  It  is  so  easy  to  keep  filled 
that  it  never  vexes  you  by  "being  dry  within  and  wet- 
without."  An  "A.A."  is  the  only  gold  fountain  pen  that 
lias  the  flexibility  of  a  fine  steel  point. 

The  "A.A."  is  guaranteed  in  all  particulars  from  the 
iridmm-tipped  gold  pen  point  to  t lie  "A.A."  clip  on  the 
cap.  The  A.A."  self-fillers,  middle  joint  and  lower  joint 
fountain  pens  are  to  be  had  from  your  jobber. 

"A.A."  PEN  PERFECTION 

GIVES  UNIVERSAL  SATISFACTION 


This  attractive  as- 
sortment, together 
with  show  case  here 
illustrated,  will  be 
furnished  dealers 
who  wish  to  carry 
our  line.  Write 
your  jobber  for 
prices  and  informa- 
tion or  send  direct 
for  our  new  cata- 
logue showing  com- 
plete lines,  prices, 
and  trade  discounts. 


ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


Are  Your  Advertisements  Read? 


By  John  Henderson 


Booksellers  and  stationers  as  a  rule 
are  poor  advertisers.  Not  so  much  in 
the  quantity  of  their  advertising,  how- 
ever, as  in  the  quality.  Thousands  of 
dollars  are  spent  every  year  on  expen- 
sive newspaper  space,  but  the  possible 
benefit  that  could  be  derived  from  the 
use  of  this  space  is  reduced  to  a  mini- 
mum because  of  the  crude  character  and 
appearance  of  these  announcements. 

In  the  busy  newspaper  office  time  is 
at  a  premium.  Too  much  attention  can- 
not be  given  an  advertisement  to  ensure 
an  attractive  appearance.  Usually  the 
newspaper  ad. -man  arranges  the  type 
matter  so  as  to  be  identical  with  the 
manner  in  which  the  copy  is  written. 
It  is  therefore  left  to  the  advertiser  to  see 
that  his  copy  is  so  written  as  to  produce 
an  attractive  appearance  when  printed, 
or  else  to  have  a  "lay-out"  sheet  ac- 
company the  copy  so  as  to  make  clear 
the  desired  arrangement  of  the  type  mat- 
ter. The  advertiser  should  see  to  it  that 
his  ideas  are  so  clearly  expressed  on 
the  lay-out  that  the  best  possible  ad. 
may  be  composed — 


What  Would  You 
Do? 


Howell's    Book   Store 

Opposite   Post   Office 


FIG.  1. 


(1)  That,  when  completed,  the  ad- 
vertisement will  not  only  be  typograph- 
ically harmonious,  but  will  stand  out  in 
a  striking  and  irresistible  manner. 

(2)  That  it  will  be  filled  with  char- 
acteristics, suggesting  progress  and  sin- 
cerity— 

(3)  That  it  will  awaken  interest  and 
eventually  touch  the  chord  that  responds. 
In  a  word — 

(4)  That  it  will  have  practically  the 
same  effect  on  the  reader  that  the  busi- 
ness-creating salesman  has  on  his  pros- 
pective customer  in  a  personal  inter- 
view. 

How  To  Secure  An  Attractive  Ad. 

Generally  speaking,  an  attractive  ad- 
vertisement is  one  which  is  composed  in 
an  easy-to-read  style,  using  judiciously 
;i  liberal  amount  of  white  space  and  en- 
closing it  all  in  a  simple  and  appropriate 
border.  Only  a  very  few  points  should  be 
displayed  and  these  the  most  important 
in  the  advertisement.  Too  many  empha- 
sized lines  promote  a  confusing  and  re- 
pulsive appearance.  The  text  matter 
should  be  set  in  a  legible,  light  fact  type 
and  broken  up  into  short  paragraphs. 

The  main  display  lines,  or  illustrations 
if  any  are  used,  will  present  a  more 
pleasing  appearance  if  placed  a  little 
above  the  centre  of  the  advertisement. 
The  border  should  be  subdued  in  tone — 
that  is,  slightly  lighter  than  the  display 
type  and  a  liberal  margin  should  also 
be  left  between  the  border  and  type. 

While  there  are  many  other  ways  in 
which  an  advertisement  may  be  set  and 
still  be  attractive,  it  is  a  noteworthy 
fact  that  the  most  appealing  advertise- 
ments usually  conform  to  the  above 
rules. 

The  Need  of  a  Good  Lay-Out. 

Judging  from  the  appearance  of  many 
newspaper  ads.  it  seems  that  few  adver- 
tisers accompany  their  copy  with  a  lay- 
out sufficiently  clear  to  give  the  printer 
an  intelligent  idea  of  just  what  is  want- 
ed. 

So  much  depends  on  having  the  posi- 
tion of  every  line  of  type  clearly  defined 
that  it  will  be  necessary  to  sketch  the 
exact  width  and  depth  of  the  space  to 


be  used  and  handprint  all  the  other 
data.  Letter  the  important  lines  to 
show  the  approximate  size  of  type,  and 
it  is  also  a  good  idea  to  specify  the 
style  if  possible,  or  attach  a  printed 
sample  of  the  type  alongside  of  the 
hand-drawn  line. 

Proofs  of  all  cuts  should  be  pasted 
in  the  exact  position  they  are  to  appear 
in  the  printed  ad.  If  the  proofs  of  cuts 
are  not  in  hand,  indicate  the  exact  size 
of  the  space  they  will  occupy  and  in  that 
space  mark  "cut  to  come"  or  "cut 
herewith,"  with  the  number  or  some 
little  description  of  the  cut. 

All  that  now  remains  is  to  indicate 
the  width  of  the  lines  of  solid  type  and 
this  should  be  done  by  drawing  hori- 
zontal lines.  The  lay-out  now  presents  a 
fairly  good  idea  of  how  the  ad.  will  ap- 
pear when  printed,  which  is  precisely 
what  a  lay-out  is  for.  Figure  1  shows 
a  good  lay-out,  while  figure  2  shows  the 
completed  ad.  set  from  it. 

A  Few  Common  Faults. 

One  of  the  most  glaring  faults  to  be 
found    with    present-day    advertisements 


What  Would  You 
Do? 


Suppose  you  were  a  young 
bride,  spending  your  honeymoon 
in  the  gay  city.  Suppose  your 
husband  suddenly  and  mysteri- 
ously  disappeared. 

8uppose  the  Government  offi- 
cials denied  all  knowledge  of 
your  husband  ever  having  ex- 
isted, and  profess  to  believe  you 
mentally   unbalanced. 

What   would   you   do? 

Such  is  the  theme  of  Mr. 
Lowndes'  new  novel,  "The  End 
of  Her  Honeymoon"— a  breath- 
taking   mystery. 

This  exciting  novel  is  only  one 
of  the  many  interesting  ones  we 
are  offering  in  our  Special  Sale 
of  Latest  Fiction  at  $1.00.  Come 
in  and  see  the  whole  range  while 
complete. 


Howell's    Book   Store 

Opposite   Post   Office 


FIG.  2. 


BOOKSELLER     AND     STATIONER 


35 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


HINKS  WELLS &C° 

BIRMINC  H  AJVL^-  -^ 


Regis 

Before  baying  n  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


U 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


Spencerian 
Steel  Pens 

Pen  Works,  Birmingham,  England 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Established  i860.  Proprietors 

THE  SPENCERIAN  PEN  CO. 
NEW  YORK  CITY,  U.  S. 


The  Dalton  Royal  Auction  Bridge  Pad 

Best  Made 

New  Count  on  Every  Sheet  15  cts.   Retail 

Discount  to  Dealers  Only 

WYCIL  &  CO.      -     83  Nassau  St.,  New  York 


TALLY- CARDS 

PLACE-CARDS 
SCORELADS-FORALLCAMES 

GREETING-CARDS 

CONGRATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS- CARDS 

CHRJSTMAS-EOLDERS 

CALENDAR- MOUNTS 

PARTY-  INVITATIONS 

INITIAL- STATIONEPCf 

DANCE-PROGRAMS 


CH/SS-H-ELLIOTT-CO- 

NORTH  PHILADELPHIA 


PHYSICAL 
CULTURE 

The    Leading    Publication    of    its 
kind. 

Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not  want  to  be  without  it. 

Advertising  matter  furnished  on  request. 
PUBLISHED  BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  V  NEW  YORK 


HAVE  YOUR     LOCAL  VIEWS  MADE  INTO 

POST    CARDS 

Finest   American   made — Platino,  Sepia  and    Hand-Colored 
Souvenir  Albums,  Books  and  Booklets. 

THE  ALBERTYPE  CO.,  BROOKLYN,  N.Y. 


M 

U 
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I 

c 


IS   A   MONEY-MAKER    AND    BUSINESS-GETTER    FOR    THE    BOOKSELLER    AND    STATIONER 

An  account  with  us  means  the  largest  and  most  representative  stock  in  Canada  to  buy  from. 

Everything  in  Sheet  Music  and  Music  Books 

MUSIC  PUBLISHERS  ESTIMATES  FURNISHED  ON  APPLICATION 

MUSGRAVE  BROS.  &  DA  VIES 

114-115  Stair  Bldg.  Music  Publishers.  Dealers  and  Importers  TORONTO,  ONT. 


PR  CMS 

THE 
LOWfST 


i.ERV>CE 
THE 
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M 

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36 


BOOKSELLER     AND     STATIONER 


is  over-emphasis.  If  you  will  look  over 
the  ads.  in  your  local  newspaper  you 
will  readily  see  that  for  every  one  that 
stands  out  in  a  dignified  manner,  cour- 
teously displayed  and  delivering-  the  mes- 
sage  in  a  clear,  simple  and  concise  way, 
you  will  frequently  find  a  large  number 
of  inapt  makeshifts.  Ads.  overbur- 
dened with  large,  hold-face  type  or 
underscoring  not  only  weaken  the  ad. 
and  confuse  the  reader,  but  usually  fail 
to  feature  the  essential  points  intended 
to  be  brought  out. 

Ads.  laden  with  bent  and  twisted  rule 
work,  unattractive  ornaments,  irrelevant 
borders,  meaningless  illustrations,  etc., 
surround  the  ad.  with  a  repellent  atmos- 
phere and  greatly  minimize  its  pulling 
power  by  not  utilizing  the  space  thus 
wasted  for  effective  display  and  legible 
text    matter. 

Everyone  knows,  and  especially  the 
ad.  writer,  that,  repeated  exaggeration 
in  any  form  not  only  becomes  monoton- 
ous, hut  it  encourages  suspicion.  The 
kind  of  advertisement  mentioned  above 
"sticks  out,"  to  be  sure,  like  a  sore 
thumb — hut  in  every  way  is  just  as  use- 
less. 


BE    A    PERSISTENT    ADVERTISER. 

Success  in  any  branch  of  work  is  al- 
ways the  result  of  persistent,  untiring 
effort,  and  in  probably  no  other  line  of 
endeavor  will  you  find  this  more  true 
than  in  your  advertising.  Only  the  man 
who  is  in  advertising  to-day  and  out  to- 
morrow is  dubious  of  its  value.  To  him 
advertising  is  more  or  less  a  gamble.  It 
remains  for  the  one  who,  with  consist- 
ency, follows  the  available  avenues  of 
advertising  to  derive  the  greatest  benefit 
from  its  influence.  Advertising  is,  to 
the  persistent  advertiser,  the  greatest 
means  of  extending  his  business  and 
good  will,  assisting  his  salesmen,  getting 
his  goods  off  the  shelves,  taking  his 
message  wherever  the  postman  or  news- 
paper penetrates. 

One  stroke  of  a  bell  in  a  thick  fog 
does  not  give  any  lasting  impression  of 
its  location,  but  when  followed  by  re- 
peated strokes  at  regular  intervals  the 
densest  fog  or  the  darkest  night  cannot 
long  conceal  its  whereabouts.  Likewise 
a  single  insertion  of  an  advertisement — 
as  compared  with  regular  and  systematic 
advertising — is  in  its  effect  not  unlike  a 
sound  which,  heard  but  faintly  once,  is 
lost  in  space  and  soon  forgot. 

Therefore,  be  persistent  in  your  adver- 
tising. 

m 

THE  ADVERTISING  VALUE   OF 
COURTESY. 

"Persistent  advertising  combined 
with  attractive  window  display  produce 
a  strong,  business-creating  force,"  says 


a  successful  Ontario  bookseller,  ' '  hut  the 
effect  of  these  important  esentials  will 
he  greatly  reduced  without  the  sales- 
manship of  courtesy." 

Customers  are  human  beings,  with 
human  feelings,  and  are  as  susceptible 
to  the  influence  of  courtesy  in  business 
dealings  as  in  social  affairs. 

Take  for  instance  the  stationer  offering 
accommodation  to  the  public  as  a  means 
of  attracting  people  to  his  store.  He 
should  see  to  it  they  are  given  in  a 
spirit  that  will  make  them  bear  good 
fruit.  A  directory  carelessly  flipped  on 
the  counter;  a  postage  stamp  sold  with 
a  look  of  annoyance;  a  "five-spot" 
changed  with  a  tired,  weary  expression 
— these  things  done  by  an  unthinking 
clerk  may  kill  the  effect  of  a  liberal 
store  policy. 

Salesmanship   may    he    a    difficult    sci- 
ence,  but    surely   the   "salesmanship    of 
courtesy"  may  easily  be  put  into  prac- 
tice even  by  the  junior  clerk. 
New  Goods 


LEATHER  HAND  BAGS  STILL  LEAD 

One  of  the  most  encouraging  features 
of  tlie  fancy  Leather  goods  trade  was 
the  sustained  demand  for  leather  hand 
bags  during  the  past  holiday  season. 

Fabric  hags  did  not  develop  the 
strength  which  had  been  generally  ex- 
pected, and,  while  a  considerable  busi- 
ness was  done  during  the  season  in  fab- 
ric bags,  they  did  not  figure  as  con- 
spicuously as  during  the  past  lew 
seasons. 

Styles  have  not  changed  very  much 
since  early  in  the  season,  although  there 
seems  to  be  a  disposition  on  the  part  of 
manufacturers  to  make  a  more  liberal 
use  of  metal  frames.  The  fiat  shapes 
and  vanity  styles  still  lead  all  others. 

The  use  of  fittings  seems  to  be  almost 
general;  very  few  bags  are  being  put  on 
the  market  without  some  kind  of  fittings, 
even  though  it  be  but  the  small  change 
purse  and  the  almost  inevitable  mirror. 
The  popularity  of  the  watch  bracelet  has 
had  considerable  influence  in  the  line  of 
hand  bags,  many  of  the  newest  being 
fitted  with  watches. 

Black  leathers  continue  to  rule,  pin 
seal  being  still  a  decided  favorite,  being 
used  almost  exclusively  for  the  making 
of  bags  having  the  new  pleated  effect. 
The  few  colored  bags  which  are  being 
shown  are  mostly  in  dark  colors,  there 
being  an  almost  entire  absence  of  the 
bright  high-colored  leathers  that  were 
formerly  so  much  in  evidence. 

A  recent  novelty  is  called  a  bracelet 
watch  bag.  The  handle,  which  is  re- 
movable, is  made  in  the  form  of  a  watch 
bracelet,  and  contains  a  dainty  watch; 
an  extra  handle  is  provided  to  take  its 
place  when  the  watch  is  being  carried 
on  the  wrist. 


MUSIC  RECEIVED. 
El  Rococo,  Tango  Argentine.     By  Octave 

Cremieux. 
Nocturne,  by  Arnold  Bax,  for  piano,  No. 

1  of  "Two  Russian  Tone  Pictures." 
Gopak,  by  Arnold  Bax,  No.  2  of  "Two 

Russian  Tone  Pictures." 
Marche  Militaire,  by  A  Von  Ahn  Carse, 

lor  violin  and  piano.     Is.  net. 
Serenade  Norvegianne,  by  A.  Von  Ahn 

Carse,     for  violin     and  Piano.     Is. 
Beethoven    Sonatas,   analytical   editions, 

arranged     by     Stewart     Macpherson, 

!»d. 

m 

GERMANY'S    GREATEST    MUSICAL 
NOVEL. 

Thus  tar  more  than  two  hundred 
thousand  copies  of  the  Wolzogen  novel 
k  t'erred  to  have  been  sold  in  Germany. 
It  is  soon  to  be  published  in  an  English 
translation  under  the  title  of  "Florian 
Mayr."  by  B.  W.  Hu*»hsch,  New 
York.  In  the  days  of  the  brilliant 
incomparable  wizard  of  the  piano — 
Abbe  Liszt — Weimar  was  the  Mecca  of 
the  musical  world.  Everybody  jour- 
neyed thither  and  most  returned  with  the 
self-bestowed  title  of  "favorite  pupil  of 
Liszt."  regardless  of  the  duration  of 
their  sojourn.  In  the  novel  the  atmos- 
phere of  Weimar,  the  unique  personality 
of  Liszt,  and  the  nondescript  swarm  of 
students,  climbers,  nobles,  and  charla- 
tans that  congregated  there  are  pre- 
sented witli  striking  vividity. 

B3 

TECHNICAL  AND  EDUCATIONAL 
BOOKS. 

Victor  Page,  a  mechanical  engineer, 
has  written  a  book  of  questions  and 
answers  relating  to  the  modern  auto- 
mobile— design,  construction  and  re- 
pairs. It  is  being  brought  out  by  Mc- 
Clelland, Goodchild  and  Stewart  who 
will  also  publish  "The  Modern  Gas 
Tractor,"  by  the  same  author,  being  a 
complete  treatise  on  all  sizes  and  types 
of  gasoline,  kerosene  and  oil  tractors. 

Additions  to  McClelland,  Goodchild 
and  Stewart  Farmer's  Library  "The 
Satisfaction  of  Country  Life,"  by  Pro- 
fessor Robertson,  chairman  of  the 
Dominion  Government's  Technical  Com- 
mission. 

In  their  Crown  Theological  Library 
the  Putnams  have  published  a  volume 
from  the  pen  of  Rudolf  Eucken,  Senior 
Professor  of  Philosophy  in  the  Univer- 
sity of  Jena,  to  whom  in  1908  was 
awarded  the  Nobel  Prize.  The  new- 
book,  entitled  "Knowledge  and  Life," 
has  been  translated  by  W.  Tudor  Jones. 
D.Phil.,  whose  "Interpretation  of 
Rudolf  Eucken 's  Philosophy"  has 
proved  a  valuable  analysis  of  the  funda- 
mental beliefs  of  the  seer  of  Jena. 
"Knowledge  and  Life"  is  one  of  Pro- 
fessor Eucken 's  latest  pronouncements.  ■ 
merits. 


BOOKSELLER     AND     STATIONER 


37 


gpc 


i^mnm  — .—  mnnr riFim mm  — .—  nnr*  —  mnr* nnnr^^nnnm mna  — .—  npin 


I 
i 

! 

Q 

; 
i 


The  Test  of  Time  Proves  the  Value  of 


PEEKSS 

RIBBONS  AND  CARBONS 


WHETHER  your  customer  makes  one 
or  a  hundred  copies  from  a  single 
sheet,  the  last  is  as  clear  and  clean  as  the 
first  when  PEERLESS  Ribbons  and  Car- 
bons are  used.  The  smooth  surface  of 
carbon  makes  every  letter  on  a  page  uni- 
formly distinct.  Its  wonderful  chemical 
composition  makes  every  word  permanently 
readable. 

That's  why  both  stenographers  and  busi- 
ness men  prefer  Peerless  Carbons  and 
Ribbons.  Their  neat,  clean,  results  are 
proof  of  their  efficiency.  Their  economy 
and  permanency  save  money  now  and  in 
the  future. 

You    take   no   risk      in      stocking   Peerless 

Carbons  and  Ribbons.     The  extensive  and 

aggressive    advertising    campaign    we     are 

conducting     is    probably    creating 

considerable  demand  right  in  your 

own    locality.     Ask   us   to   outline 

our  special  proposition  to 

booksellers  and  stationers. 

PEERLESS  CARBON  & 
RIBBON  MFG.  CO.,  LTD. 

176-178  Richmond  St.  W.,  Toronto 


Go  or. 


_    I 

x>oa 


— —  ohq kdhcx PPim mnrx mm mm mrnrx PRor 


-mnnr=7=-nnr<  — — 


THE  PHOTOMAILER 

IN  CANADA 

TRADE  SUPPLIED  BY  WHOLESALE  STATIONERS 


THE  PHOTOMAILER  is  strength 
ilus  quality.  Made  primarily  to 
stand  rough  usage  in  the  mails 
and  yet  most  attractive  in  ap- 
pearance. The  "cellular  board" 
is  a  double  faced  corrugated 
board,  made  by  our  special 
process — very  stiff  but  capable  of 
great  resistance,  yet  light  in 
weight,  insuring  minimum  post- 
age. 


You  never  lose  a  sale  when  carrying 
THE  PHOTOMAILER  as  our  list  of 
»izea  will  meet  practically  every  de- 
mand— 17    sizes. 


SUCCESSFUL    RETAILING 

Depends  first  upon  the  quality  of  the  goods,  next  the  arrangement  of  the 
stock  and  finally  obtaining  the  customers'  interest  in  something  in  additiou 
to  the  goods  they  came  to  buy. 

The  PHOTOMAILER  CABINET  shows  the  goods  in  a  most  attractive  way 
besides   keeping   them   constantly   before  the  customer. 

The  PHOTOMAILER  CABINET  shows  the  size  and  retail  price  of  the 
PHOTOMAILER,  giving  an  increased  selling  efficiency.  The  cabinet  as- 
sortment consists  of  84  Photomailers  and  the  cabinet  is  sold  either  singly 
or  in  cases  of  eight  to  the  jobber. 

We  supply  dealers  with  a  striking  display  card  which  will  prove  an 
effective  "silent  salesman."  ably  backing  up  the  Cabinet.  It's  yours  for 
the  asking. 

If  you  have  any  difficulty  in  procuring  the  PHOTOMAILER— the  beat 
mailing  device — send  for  sample  with  the  name  of  your  jobber. 

The  THOMPSON  &  NORRIS  CO.,  of  Canada,  Ltd. 

NIAGARA  FALLS.  Ontario.  Canada 


Brooklyn,  N.Y.  Boston,  Mass 

London,  England 


Brookville,  Indiana 
Julich,  Germany 


38 


BOOKSELLER     AND     STATIONER 


FILING    APPLIANCES    AND    CARD 

SYSTEMS 

This  Department  Should  Have  the  Most  Careful    Attention 
of    the    Merchant— It    Requires    High    Efficiency    in  Selling. 


The  sale  of  filing  appliances  to-day 
in  the  larger  cities  of  the  country 
comes  very  close  to  being  an  art, 
and,  strictly  speaking,  it  may  be  said 
that  only  about  ten  per  cent,  of  the 
salesmen  taking  up  the  sale  of  this  line 
are  successful. 

This  is  due  possibly  to  the  fact  that 
the  average  salesman  is  not  familiar 
with  the  application  of  this  line  of  office 
equipment,  and,  therefore,  is  handi- 
capped, necessitating  a  certain  amount  of 
preliminary  training  before  actual  sales 
can  be  made. 

Generally,  the  man  who  is  doing  the 
buying  has  a  pretty  fair  idea  of  his 
needs.  Buyers,  as  a  rule,  also  are 
familiar  with  the  various  lines  of  equip- 
ment sold  and  with  the  points  of  merit 
in  each  line,  so  that  the  salesman  must 
be  able  to  pick  up  the  bids  and  converse 
intelligently  on  the  proposed  system, 
convincing  the  buyer  first  that  he  will 
save  time  and  money,  and  secondly,  that 
the  goods  are  the  "best  to  be  had."  So 
you  see  the  salesman  must  have  a  very 
thorough  knowledge  of  his  line,  and  this 
is  not  to  be  obtained  in  a  week  or  a 
month. 

Now,  as  to  the  successful  salesman 
himself:  First  of  all,  I  should  say  he 
must  be  extremely  tactful.  He  must 
possess  initiative;  he  must  be  enthusias- 
tic over  his  line,  and  last,  but  not  least, 
he  must  be  absolutely  fair  and  honest. 
He  must  never  misrepresent.  Selling 
card  systems,  cabinets  and  filing  cases 
to-day  means  that  if  you  would  build  up 
a  trade,  you  must  give  your  customer,  on 
his  first  purchase,  something  that  is  go- 
ing to  satisfy  him  absolutely,  so  that 
when  he  is  extending  his  system  or  in- 
stalling new  systems  he  will  always  call 
on  you,  consulting  you  as  his  "business 
physician,"  and  ask  you  your  advice  or 
your  "prescription"  for  his  office  needs. 
This  is  particularly  true  in  classification 
work. 

While  the  "inside"  man  may  have  a 
fair  idea  of  his  needs,  it  is  nevertheless 
possible  for  a  successful  system  man  to 
change  his  idea  and  successfully  to  in- 
stall something  that  will  give  far  better 
service. 

It  is  but  reasonable  to  suppose  that 
we,  who  have  been  in  the  street  for 
years  getting  close  to  the  inner  details 
of  various  lines  of  business  and  gaining 
knowledge  of  the  office  methods  em- 
ployed by  different  concerns,  are  better 
able  to  suggest  what  would  be  the  pro- 


per   system    for   a    concern    of    similar 
nature. 

However,  in  making  such  suggestions 
the  salesman  must  use  a  good  deal  of 
tact,  because  the  average  man  who  has 
been  reasonably  successful  dislikes  very 
much  to  have  his  pet  system  criticized. 
Nevertheless,  this  can  be  done.  I  re- 
member a  number  of  years  ago  an  in- 
cident of  a  very  successful  grocery  house 
having  installed  a  combination  card 
ledger  for  18,000  accounts,  the  system  at 
that  time  being  one  of  the  largest  of  its 
kind  in  Chicago.  The  sales  manager  of 
the  system  house  handed  out  the  par- 
ticular card  to  the  salesmen  of  this  con- 
cern, and  also  went  into  detail  regarding 
its  system.  Several  mornings  after  that 
one  of  the  salesmen  visited  another  large 
grocery  house  which  kept  its  accounts  in 
the  ordinary  ledgers.  Looking  up  the 
manager,  he  began  to  talk  to  him  of  the 
advantages  of  the  card-ledger  system, 
and  also  of  the  saving  it  would  effect  in 
dollars  and  cents — a  good  round  sum 
after  it  was  installed.  At  the  start  the 
manager  could  not  "see  it,"  but  when 
the  salesman  took  out  the  sample  of  the 
card  form  which  a  competing  grocery 
house  was  using,  it  made  him,  to  use  the 
vernacular,  "sit  up  and  take  notice." 
After  an  explanation  of  how  it  was  op- 
erated and  also  a  courteous  invitation 
from  the  salesman  to  "drop  in  at  our 
office  and  see  a  sample  system  on  our 
floor,"  the  manager  accepted.  Several 
days  later  the  salesman  entertained  the 
grocery-house  manager  at  the  office,  and 
explained  the  merits  of  the  system  he 
proposed  to  install,  showing  him  to  the 
minutest  detail  how  much  money  it 
would  save,  and  also  the  advantage  to  be 
gained  in  posting  and  in  the  general 
routine  of  the  work.  The  result  was  that 
several  weeks  later  the  salesman  re- 
ceived a  nice  order  for  the  system  com- 
plete, and  it  was  all  due  to  the  fact  that 
the  manager  "was  from  Missouri  and 
had  to  be  shown."  He  was  not  only 
shown,  but  was  also  convinced. 

Frequently,  the  system  salesman  will 
start  on  a  prospect  which  it  takes  years 
to  close,  but  persistence  will  win  out  in 
all  such  cases. 

Gaining  the  confidence  of  the  buyer 
is  another  point  which  can  not  be 
brought  out  too  strongly.  This  can  only 
be  done  by  fair  and  honest  treatment. 

Many  salesmen  in  this  line  will  sell  a 
man  a  system  and  then  fail  to  call  on  the 
customer  for  six  or  seven  months.  This 
shows  a  lack  of  judgment  in  the  sales- 


man. Impress  the  customer  that  you 
have  his  interest  at  heart,  and  after  a 
sale  is  made  go  right  back  at  him  and 
see  that  he  starts  the  system  correctly. 
This,  in  many  cases,  means  another  sale 
immediately,  and  even  if  it  doesn't,  it 
makes  a  lasting  impression  on  the 
customer. 

Another  point  is  service.  Generally 
speaking,  all  card  systems  are  special, 
and  it  takes  from  ten  days  to  three 
weeks  to  get  out  card  rims  from  the  fac- 
tory. Oftentimes  this  delay  is  annoying 
to  the  customer.  Don't,  for  the  sake  of 
an  order,  tell  him  you  can  make  imme- 
diate delivery,  because  you  know  you 
can  not,  and  rash  promises  may  injure 
your  reputation  and  lead  to  cancella- 
tions. An  explanation  at  the  time 
the  order  is  given  you,  telling  the  cus- 
tomer of  the  process  of  delivery,  print- 
ing, collating,  die-cutting,  etc.,  which 
all  takes  time,  will  show  him  that  the 
job  can  not  be  done  in  a  day. 

Several  months  ago  the  writer  was 
called  to  the  purchasing  department  of 
a  well-known  publishing  house  and  an 
order  for  50,000  subscription  cards  was 
turned  over  to  him  with  instructions 
that  the  job  must  be  done  within  six 
days,  as  the  company  was  badly  in  need 
of  the  cards.  I  hurried  the  order  back 
and  told  the  buyer  positively  I  could 
not  make  delivery,  and  that  I  did  not  be- 
lieve any  other  house  could  do  so  within 
ten  days.  However,  the  buyer  thought 
differently,  and  asked  that  his  requisi- 
tion be  returned.  The  next  morning  I 
called  him  up  and  he  told  me  he  had 
placed  the  order  with  a  competitor  of 
ours  and  that  he  had  agreed  to  deliver  in 
seven  days.  Ten  days  later,  however,  I 
received  a  letter  and  an  order  for  50,000 
cards  from  this  same  company,  and  on 
calling  it  up  was  informed  that  it  had 
canceled  the  first  order,  as  the  house  had 
failed  to  make  delivery,  requesting  me 
at  the  same  time  to  go  ahead  with  the 
run.  I  relate  this  incident  merely  to 
show  that  the  salesman  of  the  rival 
house  for  the  sake  of  the  order  had  made 
a  promise  which  positively  could  not  be 
lived  up  to,  and  by  making  this  promise 
had  incurred  the  enmity  of  the  buyer. 

Be  careful  about  promises  in  delivery, 
and  when  installing  a  system  do  not 
overload  the  buyer,,  as  this  also  is  the 
means  of  incurring  his  displeasure. 

Try  to  gain  the  friendship  of  the 
buyer  from  a  personal  standpoint.  Ascer- 
tain his  likes  and  dislikes,  and  converse 
upon  subjects  that  interest  him.  Show 
him  that  you  are  interested  in  him  from 
a  different  standpoint  than  merely  get- 
ting his  order. 

Cultivate  him,  because  there  is  always 
new  business  in  sight,  if  not  now,  later 
on. 


BOOKSELLER     AND     STATIONER 


POST  CARDS 

Everything  in  Post  Cards.  St. 
Patrick,  Easter,  Comics,  General, 
Birthday,  Patriotic,  etc.  Easter 
Booklets.  Local  Viewcards  to  order, 
from  your  own  photos.  Post  Card 
Racks. 

PENNANTS  and 
CUSHIONS 

Biggest  and  Best  line  in  Canada. 
Both  Sewn  and  Stencilled  Letters. 
Drop  a  post  card  for  our  catalogues. 
They  are  worth  having. 

XMAS  LINE,  POST  CARDS,  BOOK- 
LETS, ETC.,  now  being  shown. 

Our  10  travellers  cover  Canada  from 
Coast  to  Coast;  see  our  line  when 
representative  calls. 

WE  CAN  SAVE  YOU  MONEY. 


1  TRINITY 
|     UNIVERSITY 

1 

Out  to 

STWtST 

Hfln  irroRDST 

> 
< 

Z 
< 

I 

DEFOE  ST 

< 

1 

K 
10 

Fin 

MING    51 

r  WEST 

NOTE  NEW  LOCATION 

Pugh  Specialty  Co., 
Limited 

38-42  Clifford  St.,  Toronto,  Can. 


THE  "WANT  AD." 

The  "want  ad."  has  grown  from  a 
little  used  force  in  business  life  into 
one  of  the  great  necessities  of  the 
present  day. 

Business  men  nowadays  turn  to 
the  "want  ad."  as  a  matter  of  course 
for  a  hundred  small  services. 

The  "want  ad."  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It  brings 
together  buyer  and  seller,  and  enables 
them  to  do  business  though  they  may 
be  thousands  of  miles  apart. 

The  "want  ad."  is  the  great  force 
In  the  small  affairs  and  incidents  of 
Qttily  life. 


Progress 

and 

Profit 


with 


STANDARD 

Products 


STaiM 

LOOS^LEAF 

sy^Rem* 


BINDING"DEVICES 


TRADE  MARK 
REGISTERED 


The  only  permanent  thing  is  change.  It 
applies  to  man,  to  business,  to  industry,  just 
as  it  does  to  Nature. 

Time  and  conditions  are  changing  faster 
than  we  realized. 

We  must  keep  ahead  of  the  times.     We 

cannot  stand  still.      Either  we    are    going 
forward — or  we  are  falling  behind. 


Boorum  &  Pease 
Loose  Leaf  Book  Co. 

and 

Standard "  Loose 
Leaf  Devices 


44 


are  going  forward — surely — steadily,  and 
we  realize  that  the  keynote  to  the  greatest 
future  for  manufacturer  and  stationer  is 
co-operation — working  together. 

Our  successes  in  the  march  of  progress 
must  benefit  our  customers,  and  in  turn 
benefit  our  customer's  customers. 

Co-operation  combined  with  efficiency, 
means  better  service,  better  satisfaction  to 
your  customers,  less  waste  and  loss,  and 
Digger  profits  to  you. 

This  way  of  doing  business — and  it's  the 
only  way — benefits  one  and  all — manufac- 
turer, dealer  and  consumer,  all  our  inter- 
ests are  mutual. 

And  on  this  foundation  will  the  future 
of  the  Boorum  &  Pease  organization  be 
built. 

"Standard" 

the  Boorum  &  Pease  publication  is  a 
monthly  guide  to  Progress  and  Profit.  Are 
you  getting  it?  If  not,  it  will  please  us  to 
put  your  name  on  our  mailing  list.  Tell 
us  to  do  so  at  once. 


Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  and  "S&T"  LOOSE  LEAF  DEVICES 


MAIN    OFFICE 

109-111  Leonard  St. 
New  York 


FACTORIES 
Brooklyn,   N.Y. 

St.   Louis,   Mo. 
SALESROOMS: 
109-111  Leonard  St.,      Republic  Bldg.,      220  Devonshire  St.,     4000   Laclede  Ave. 
New  York  Chicago,    111.  Boston,  Mass.  St.  Louis,  Mo. 


40 


BOOKSELLER     AND      STATIONER 


The  Name  "FULTON."  Look  For  It! 

The  name  "FULTON"  means  so  much.  When  you  buy  any  of  the  goods  bear- 
ing this  name,  you  purchase  QUALITY— also  SATISFACTION— you  get 
VALUE — moreover  they  are  profit-makers  for  you.  Made  and  sold  for  the 
past  Twenty-four  Years,  and  better  now  than  ever. 

The  "FULTON"  Specialties 


-i1-- 


<*saao 


CLg^g^^yg^; 


U 


o 

N 


Rubber  Type  and  Business  Outfits. 

Sign  and  Chart  Markers. 

Band  Daters  and  Numberers. 

Self-inking  Stamp  Pads. 

Non-Blurring  Wood  Stamp  Pads  (Pat'd). 

"Elite"  (Wood  Base)   Stamp  Pads. 

Quick-Drying  Stamp  Pads. 

Rubber   Stamp   Sign   Markers,   Opaque   Quick-Drying, 

Waterproof  and  "fill-in"  Show  Card  Gloss  Inks. 
Juvenile  Printing  Outfits,  Toy  Stamp  Sets. 


"Compare   Them   With   Those  You   Thought  Were   Best." 

Send  in  That  Order  NOW. 
Catalogues  No.  27  and  No.  28  are  ready — You  need  them. 


FULTON  RUBBER   TYPE    COMPANY 

ELIZABETH,  N.  J.,  U.S.A. 


You  and  Your  Customer 


BOTH      WILL      FIND 


TRAOE     MARK 

DECORATIONS 

The  most  desirable  of  all  trimmings 
for  the  Easter  season 

For  You  they  are  protected  against  waste,  effective  in 
display,  compact  in  put-up,  profitable. 

For  Your  Customer  they  are  made 
ready  for  immediate  use,  suggestive 
and  easily  handled,  inexpensive  and 
always  satisfactory.   The  line  includes 


Flower  Outfits 
Cut-outs 

Seals 


Crepe  Paper 

Garlands 

Flowers 


Do  not  Overlook  any  Item 

^mti^<>n©Mami|a«tiRiii^  do. 


THE  TAU    MAKERS 


TORONTO,  ICO  Richmond  Street,  West 
Boston  New  York  Philadelphia 

Chicago  St.  Louis 

London  Berlin  Buenos  Aires 


BOOKSELLER     AND     STATIONER 


41 


IlllUUiiiUlUiUl  ill  lii  ill  ill  41 1  lii    i 


It  takes 
more  than 
the  leaders  to 
make  the  parade! 


You  can't  get  the  full  benefit 
of  Blaisdell  popularity  simply  from  the  "leaders" — you 
must  have  the  whole  line.  Blaisdell  "151"  is  the  world's 
leading  blue  pencil.  '161"  and  "622"  you  also  know  as 
big  sellers,  and  the  wonderful  "7200"  indelible  is  jumping 
right  up  to  the  front  of  the  procession.  You  cash  in  on 
all  of  these  big  fellows,  but  if  you  don't  run  the  entire 
Blaisdell  line  you  are  failing  to  make  the  leaders  swell 
your  profits  on  the  whole  line. 


Blaisdell  Paper  Pencil  Co. 


Philadelphia 


No  whittling. 
No  waiting. 


42 


BOOKSELLER     AND     STATIONER 


20,000,000 

Marbles  are   sold 

annually  in  the 

United  States  and 

Canada. 

Do  you  sell  your 


share' 


A  WINDOW  DISPLAY  OF  CHRISTENSEN  MARBLES  WILL  SELL  THEM  QUICKLY 

THE  bright  hues,  beautiful  designs  and  general  attractiveness  will  prove  an  IRRESISTIBLE  TEMPTA- 
TION TO  CHILDREN.  The  CHRISTENSEN  toy  marbles  are  accurately  made  and  have  an  exceptionally 
fine  finish.  Thev  are  supplied  In  many  shades  and  colorings,  including  NATIONAL.  ONYX,  AMERICAN, 
CORNELIAN,  PERSIAN,  TURQUOISE,  ORIENTAL,  JADE  and  ROYAL  BLUE.  To  show  them  is  to  sell 
them — a    highly    profitable    line. 

WE  also  make  BALLOT  BALLS,  CRYSTAL  GLASS  CASTOR  BALLS,  GLASS  BALLS  FOR  PUMP  VALVES, 
LITHOGRAPHIC    USES,    etc.      It    will    pay    you    well  to  get  into  touch  with  us. 

Write    for    illustrated    catalogue   and    price   list.      A    lostal    will    bring   it. 


M.  F.  CHRISTENSEN  &  SON  CO. 


453-9E.  EXCHANGE  STREET,  AKRON,  OHIO 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


a 


PLAYTHINGS 


jj 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free   if   requested. 

McCready    Publishing    Co. 


118  .East  28th  Street 


New  York 


PARAGON 

•  )    TELEPHONE  DESK 

A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.      Use  any  kind  of  flat  paper. 


Size    of    Desk,    3x6. 
Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 
Bold  by  all  Canadian  Jobbers. 


Hold    the   line 


(Registered.) 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  salsc. 


London  (Eng.) 
Export  Agency, 
8   St.   Bride  St., 
LONDON,  E.C. 


Supplied  by  flZl 
the  leading 
•wholesale  houses 
in  Toronto  and 
Montreal. 


THE   M.J.O'MALLEY    00. 


MANurACTunnns'  ur 


STENGII.  I30ARI3S,  OIL  I30ARI3S 


HI  OH  GRADE    STOCK 
WRITE  FOR    SAMPLES 

spri  vain  eld  Massachusetts 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES- -STANDARD  COLORS  CARRIED  IN  STOCK. 


BOOKSELLER     AND     STATIONER 


43 


1   ■ 

f         H»  i 

^^^K^T 

|; 

w$ 

..._;■"''•' 


Sectional   View   No.    1 

LIVE  CANADIAN  DEALERS 

will  find  it  to  their  advantage  to  write 
us  at  once  for  Trade  Discounts  and 
Terms.  Illustrated  circulars  fully  des- 
cribing our  whole  line  and  especially  pre- 
pared for  the  Canadian  market  will  be 
furnished  gratis. 

WRITE  US  TO-DAY. 


The  SENGBUSCH 

SELF-CLOSING  INKSTAND 

Has  stood  many  critical  and  severe  tests  and  has  been 
adopted  by  thousands  of  large  Corporations,  Banks  and 
Business  houses  in  general. 

Over  10,000  in  use  by  the  UNITED  STATES  GOVERNMENT. 


SAVES 

75%    on  YOTJB  ink 
50%  on  YOTJB  pens 


No.  1  No.  2 

The  only  inkstand  in  the  world  that  CLOSES  ABSOLUTELY 
AIR-TIGHT  AFTER  EVERY  DIP  —  NO  EVAPORATION  — 
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FRESH  INK  AT  ALL  TIMES,  whether  ink  is  in  well  two 
months  or  two  years. 

SELF-ADJUSTING— UNIFORM  DIP— your  pen  is  sup- 
plied with  just  enough  ink— no  OVERLOADED  PENS,  causing 
ink  spots  and  untidiness. 


Display  Cards  and  Imprinted  Circulars  FREE. 

SENGBUSCH  SELF-CLOSING  INKSTAND  COMPANY 

200  STROH  BUILDING  ....  MILWAUKEE,  WIS. 


"Sports"  Playing  Cards 


Leaders  in 
a  second 

tirade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards— Made 

in  Canada— Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The   Union    Card    and    Paper   Company,  Montreal 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


44 


BOOKSELLER      AND      STATIONER 


HOW  IS  YOUR  STOCK  OF 

HOMERIAN 

DECKLE-EDGE  STATIONERY? 

— a  distinctive,  high-grade  note 
paper    for    smart    correspond- 
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JOHN  DICKINSON  &  CO.,  Ltd. 

PAPERMAKERS                           MONTREAL 

|$OMER!AN| 

YOU  DON'T 
CARE  if  we  are 
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turers of  Wall  Papers 
in  Canada. 

BUT — It  does  concern 
you  that 

SmtMTO 


■SUPERIOR^ 
WAIX  PAPERS 

are  the  kind  that  the  people  want 
—  and  buy  —  that  make  quick 
sales  and  return  big   profits. 

STAUNTONS  LIMITED 

Wall   Paper  Manufacturers 

933  Yonge  St.         V         TORONTO 


Id 

l|l|t|l|l|l|l|! 

Stkateune  Semes  No.  124- 

MM'H 

1 

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1    2 

1    1    1    1    1    1    I 

i  h  I;  1 1 

Westcott-Jewell  Co.  SeneNcaYFa11" 

RULER  MAKERS  EXCLUSIVELY 

Last  montli  we  showed  you  our  new  School 
Flexible. 

Here  is  one  of  our  new  penny  rulers.  Get  out 
of  the  rut  and  try  something  new.  Don 't  forget 
to  send  for  our  catalogue. 


"MADE  IN  CANADA" 

CARTER'S 
WRITING  FLUID 


The  quality  never 
varies,  it  is  always 
a  bit  better  than 
the  best  of  the  rest 


The 

Carter's  Ink  Co, 

356  St.  Antoine  Street 
MONTREAL 


A.  RAMSAY  &  SON  CO. 

Agents  for  Winsor  & 
•Newton,  London;  carry 
a  complete  line  of  Artists' 
Materials. 

A.  RAMSAY  &  SON  CO.,  Montreal 


BOOKSELLER     AND     STATIONER 


45 


"IN  1914  I  WILL 
FIND  OUT  WHY" 


That's  the  subject  of  the  leading  article  in  a  recent  issue  of  a 
prominent  business  man's  magazine  edited  by  a  business  expert. 
And  it  is  the  best  resolution  YOU  or  any  other  business  man 
could  possibly  make.  Know  the  "why"  of  your  every  business 
move. 

ARE  YOU  HANDLING  MAGAZINES  AND  OTHER 
PERIODICALS?  If  not— WHY? 

Do  you  understand  the  possibilities  in  this  line? 

Do  you  know  that  you   "turn"   capital  invested    from    12    to    52 
times  a  year? 

Do  you  know  there  is  very  little  risk,   because  most  of  them  are 
returnable  ? 

Do  you  know  what  the  profits  are  ? 
If  not— WHY? 

IN  1914  FIND  OUT  WHY! 

Use  the   coupon— NOW— TO-DAY  ! 


The  Amer 
News  Compa 

9-15  Park  Place,  New  York  City 


46 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


The  Topaz  Pencil 

As  good   as   any   at   any   price 
Better  than  any  at  the  same  price. 

HB,    H,    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 

J£  ^<IN3  &.  HAUDY 
Assignees,  Chartered  Aocountants,  Estate  and 

Fire  Insurance  Agents. 

151  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


fPAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  House*  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  IHMtf,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


YOUR  AD.  HERE 

WOULD  BE 

READ    BY 

OVER  80% 

OF    CANADA'S 

BOOKSELLERS 

<&  STATIONERS 


Altr   SUPPLIES. 

A.    Ramsay    &    Sou    Co.,    Montreal. 
Artists'  Supply  Co.,  77  York  St.,  Toronto. 
The    Hughes    Owens    Co.,    Montreal,    Toronto, 
Wlunlpeg. 

BLOTTING    PAPERS. 
The   Albemarle   Paper  Co..   Richmond,   Va. 
John    Dickinson   &   Co.,   Montreal. 

CAMERA  AND  PHOTO  SUPPLIES. 
United   Photo  Stores,  Toronto. 

BLANK   BOOKS. 

Boorurn   &    Pease   Co.,   Brooklyn,   N.T. 

Brown    Bros.,    Ltd.,   Toronto. 

Warwick   Bros  &   Rutter,  Toronto. 

The   Copp,    Clark    Co.,    Toronto. 

W.  .1.  Gage  &  Co.,  Toronto. 

National   Blank   Book   Co.,   Holyoke,   Mass. 

Biintln,   Gillies  ft   Co..    Hamilton. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Alfred   Guggenheim,   620   Broadway,    N.Y. 

Lonsdale    &     Bartholomew,    Montreal. 

Menzles    &    Co..    Toronto. 

Raphael     Tuck    &    Sons,    Montreal. 

The   SutrllfTe   Co..    Toronto. 

Valentine  ft    Sons.    Toronto   and  Montreal. 

Harper,   Woodhead   &   Co.,   34   Provost   Street, 

City    Road,   London,   E.C. 
The   Drysdale   Co.,   Chicago. 
Philip  C.  Hunt,  London,  E.C.   (Menzles  &  Co., 

Toronto.    Canadian    Agents). 
The   Albertype  Co.,   Brooklyn,   N.Y. 
Packard  Bros..  329  Craig  St.  W„  Montreal,  Que. 
CASH     REGISTERS. 

The   National   Cash    Register  Co.,  Toronto. 

CODE    BOOKS. 
The   American    Code   Co.,   83    Nassau    8t,    New 

York.  CRAYONS. 

Blnney    &    Smith.    New    York. 
ENVELOPES. 
Warwick    Bros.    &    Rutter,    Toronto, 
''opp,    Clark    Co.,    Toronto. 
W.    .1.    Gage   *    Co.,   Toronto. 
Buntln.    Gillies    ft    Co.,    Hamilton. 
Brown    Bros..    Limited.    Toronto. 
FANCY     PAPERS.      TISSUES      AND      BOXES. 
rtennlson    Mfg.    Co..   Boston. 
Menzles  &  Co.,  Toronto. 

FOINTAIN    PENS. 
Sanford    *    Bennett    Co.,    61-63    Maiden    Lane. 

New   York. 
J.    Morton.    New    York,   Menzles    ft    Co.,    Can., 

Representatives. 
Paul  R.  Wirt  Co..  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 
Arthur    A.    Waterman    Co..    Ltd. 
W.  H.  Smith  *  Son.  186  Strand.  London,  E.C. 
INKS.     MrCILAGK    AND    GUMS. 

Aug.  Leonhardl,  Dresden,  Germany. 

i 'has.    M     Hlgglns   *    Co..    Brooklyn,    N.Y. 

The   Carter's    Ink   Co.,   Montreal. 

Thnddeus      Dnvtd*    Co..      New      York.      Brown 

Bros.,   Ltd..   Toronto.  Canadian   Agents. 
Stephens'    Inks.   Montreal. 
S     S     Stafford    Co.    Toronto. 
D.  W.  Bennme.  ft.  Co.,  New  York. 
Sanford   Mfg.  Co.,  Chicago. 

INDELIBLE    INK. 
Pavsnn's   Indelible   Ink. 
Tarter'*   Ink   Co..   Montreal. 
S.    R.  Stafford    Co..    Toronto. 
H.   C.   Stephens.    London.   Eng. 
INKSTANDS. 
The  Senghnsoh  Co.,  Milwaukee. 

LE*D     AND     COPVINO     PENCILS. 

lnhnnn    Ember   Co..   Nuremhnrg.   Germany. 

"RlnUdell"     Paper    Pencil.     New    York. 

A    W.  Eaher  Co.,  Stein,  Germany. 

American    Pencil   Co.,   New   York. 

LEATHER  AND  FANCY  GOODS. 

Warwick   Bros.  *   Rutter,  Toronto. 

Hrown    Bros..    Ltd..    Toronto. 

The   Copp.   Clark    Co..  Toronto. 

LOOSE       LEAF       ROOlft.       BINDERS       AND 
HOLDERS. 

««mlth.    Davidson    *    Wright.    Ltd..   Vancouver 

Vntlonal   Blank   Book    Co..   Holyoke.    Mass. 

Warwick   Bros,    ft    Rntter.   Toronto. 

W     J     Gape    ft    Co..    Toronto. 

Rnntln.   Gillies  ft   Co.,   Hamilton. 

The    Copp.    Clark    Co..    Toronto. 

The    Brown    Bros..    Ltd      Toronto. 

Ponrnm    ft    Pense   Co      Brooklvn. 

Samuel    C.    Tatnm    Co..    Cincinnati. 

British   Loose  Leaf  Mannfactnrers,  Ltd.,  Lon- 
don.   England. 

MAP  PUBLISHERS. 

Rand.   MoNally  ft   Co..   Chicago. 

Copp   Clark    Co..   Toronto 

NEWS  COMPANIES. 

Imperial  News  Co.,  Montreal,  Toronto,  Winni- 
peg. 

Toronto    News   Co. 

Montreal    News   Co. 

Winnipeg  News  Co. 

»*«.PFn    FASTENERS. 

Tbe   O    K.   Mfr    Co      "tm^w     N  V 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged  and  revised  to  date 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS    BANK    IN- 
TEREST TABLES, 
at  2V2»  3  or  3x/2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S     STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S    PAR   OF   EXCHANGE 
(Canadian) 

Mounted  on  card   Price,  35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  . .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables  Price,  75c. 


A  compltte  catalogue  of  all  the  oiovt  publication  itnl 
fr*€  upoi  application. 

Morton.Phil I ips  &  Go. 

PUBLISHERS 
1 1 5  and  1 1 7  Notre  Dim.  Sl.W..t  MONTREAL 


N.B.-The  BROWN  BROS..  Ltd  .  Toronto,  carry 
a  full  lino  of  our  publications 


When  Writing  Advertisers 

Kindly  Mention  This 

Paper 


BOOKbEi.LER     AND     STATIONER 


47 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

write  ul  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,  "■££&" 

77  York  St.,  Toronto.  Can. 


When 

Writing 

Advertisers 

Kindly 

Mention 

This 

Paper 


Kindly  mention 
this  paper  when 
corresponding 
with  advertisers 


Pr.NNANTS. 

Niagara   Pennant  Co.,   Niagara  Falls,  Ont. 

I'ugh  Specialty  Co..   Toronto. 

PAP1STERIES   AM)    WRITING    PAPERS. 

Warwick  Bros.  &  Kutter,  King  St.  and  Spa- 
dlna  Ave.,  Manufacturing  Stationers, 
Toronto. 

The   Brown    Bros.,    Ltd.,   Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Stn- 
tloners,   Toronto. 

The  Copp,   Clark   Co..   Toronto. 

Buntin,   Gillies  &   Co.,  Hamilton. 

Eaton,    Crane   &    Pike,    Pittsfleld,    Mass. 
PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott  St.,  Toronto. 

Consolidated  Lithogrnphing  and  Mfg.  Co., 
Ltd.,   Montreal. 

U.S.   Playing  Card   Co.,   Cincinnati,   O. 

PUNCHING  MACHINERY— HAND  AND 
FOOT    POWER. 

Samuel   C.  Tatum   Co.,  Cincinnati,  O. 

British  Loose  Leaf  Manufacturers,  Ltd.,  Lon- 
don,   England. 

SCHOOL   SCRIBBLERS. 

Warwick  Bros.  &   Rurter,  Toronto. 

Gage  &   Co.,  Toronto 

Buntin,   Gillies   &    Co.    Hamilton. 

The  Copp.   Clark  Co.,   Toronto. 

Smith,    Davidson    &    Wright.    Vancouver,    B.C. 
SHEET    MUSIC 

Anglo-Canadian  Mustc  Pub.  Assn.,  144  Vic- 
toria  St..   Toronto 

Musgrave  Bros.  &  Dalles,  114-115  Stair  Bldg., 
Toronto. 

Joseph    Williams,    Loudon,    S.W. 

STATIONER!"    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers. 
Toronto. 

The  Copp,  Clark  &  Co  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers. 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers, Toronto. 

Buntin,   Gillies  ft   Co..   Hamilton. 

Hughes,  Owens  Co.,  Winnipeg. 

STEEL    WRITING    PENS. 

lohn  Heath,  8  St.  Bride  St.,  E.C.,  London, 
Eng. 

Hlnks.   Wells   k   Co..   Birmingham,   Eng. 

Spencertan    Pen    Co.,   New   York. 

Perry    ft    Co.,   Birmingham,    Eng. 

Esterlirook  Pen  Co.,  Brown  Bros.,  Ltd.,  Tor- 
onto, Canadian   Representatives. 

W.  H.  Smith,  London,  Eng. 

STENCIL    BOARDS. 

The  M.  J.   O'Malley   Co.,   Springfield.   Mass. 

TALLY   CARDS,   DANCE   PROGRAMMES. 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia, 
Pn. 

The  Drysdale  Co.,  Chicago. 

Warwick   Bros.  &   Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND      CARBONS. 

IVprlesR   Cnrbon    Co..   Toronto. 

Mlttag  *   Volger,   Park    Ridge,   N.J. 

The  Drvsdnle  Co.,  Chicago. 

The  A.  S.  Hustwitt  Co.,  Toronto. 

TOY    MARBLES. 

The  M.  F.  Christensen  &  Son  Co.,  Akron, 
Ohio. 

WALL   PAPERS. 
Staunton's,   Ltd..   Toronto. 

WIRE    BASKETS. 
Andrews  Wire  Works  Co.,  Watford,  Ont. 
BOOK   PUBLISHERS. 
(Canadian). 
BpII    ft  Cockhnrn.   Toronto. 
William   Brlggs.   Toronto. 
Cnsaell  *  Co..  Toronto. 
The  Cars  well   Co.,  Toronto. 
The  Copp.   Clark   Co..  Toronto. 
Henry    Frowrle.   Toronto. 
Thomas   Langton.   Toronto. 
Mncmlllnn    Co..    of  Canada.   Toronto. 
McClelland    *    Ooodchlld.   Toronto. 
McLeod   *    Allen.   Toronto. 
Musson  Book  Co..  Toronto. 

(United    State*). 

Forbes  &  Co.,  Chicago. 

G.   *    C.  Merrlam   Co..   Springfield,    Mass. 

Hnrst   ft   Co..    New   York. 

Laird   ft  Lee.  Chicago.   TH. 

McBrlde,  Nash  ft   Co.,  New  York. 

Page   *    Co..    Ronton. 

Rand.  McNally  ft  Co.,  Chicago. 

Wycll   ft  Co..  83   Nassau   St..   New   York.   N.Y. 

STANDARD   COMMERCIAL  PUBLICATIONS. 

Morton.   Phillips  ft   Co.,   Montreal. 


IPHSi 

J.IIMTTII1 | 

Toy  Makers 

1              to 

jr«*/7ii'/JT?7ra 

•■^r'     ^y    M'W 

f    at  Large 

1 

5  WE  ¥e  the  IarKe«t  manufacturers  of  high- 
Z  "  e™de     toys     in     the     world,     including 

•  Miniature   Railway  Systems,   Plush  and  Pelt 
■  Animals   Moving  Picture  Machines,  Mechani- 
jcal  Boats  and  Engines,  and  many  other  all- 
SJear-round  sellers.     Write  us  for  particulars. 
S  *4rQw        Bi,ng  Br<>thers  A.  G.  Nuremburg 
;  of^GB)*            John  Bin*,  >„le  Rf  pr«eDl..ive 

•  ^iy           381    Fourth    Avenue,    New   York. 

CRAYONS  FOR  EVERY  USE 


f   M^  TRADE 

\RAYOL 

V  ^k^  MARK 


Eight ',:_     ppS Colors 

SCHOOl^CRAYONS 

fOR  EDuc^.|0NAL  COLORW0^- 


School 
Wax 

Mill 

j 

!     lumber 

Railroad 

I    Carpenters' 


For  Sale  by  all  Canadian  Jobbers 

BINNEY  &  SMITH  CO., 

81-83  Fulton  St..       -        New  York 


YOUR  AD.  HERE 
WOULD  BE  READ 
BY  OVER  80%  OF 
CANADA'S    BOOK- 

SELLERS  AND 
STATIONERS 


YOUR  AD.  HERE  WOULD  BE 
READ  BY  OVER  80  PER  CENT.  OF 
CANADA'S  BOOKSELLERS  AND 
STATIONERS. 


HOTEL   DIRECTORY 


HALIFAX   HOTEL 

HALIFAX,  U.S. 


48 


BOOKSELLER     AND     STATIONER 


HIGGINS' 
TAURINE  MUCILAGE 


T 


HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
la.e,  secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  c'ear,  clean, 
non-corrosive,  non-sedimentary 
pnd  pleasant  tosight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  vour  trade. 


HIGGINS'   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


LOOSE 

LEAF 

METALS 

or 
Complete    Books 

TRADE  ONLY 

Send  for  Prices. 
They  are    right. 

BRITISH  LOOSE  LEAF 
MFRS.,  LIMITED 

25  Finsbury  Street 
LONDON.  ENG. 


5,000  Facts  About  Canada 

BY  FRANK  YEIGH 

The  1914  Edition  is  Out 


and  selling  better  than  ever.  The  News  Companies  report  larger 
orders  and  an  increased  number  of  buyers,  and  our  printers  have 
been  kept  on  the  jump  to  meet  the  demand. 

The  new  issue  is  a  Big  Improvement  over  former  ones :  an  attract- 
ive cover,  an  up-to-date  map,  better  paper,  and  more  Facts. 

The  dealer  who  doesn't  keep  it  in  stock  is  out  of  the  procession. 
You  may  get  in  easily  by  ordering  from  your  news  company. 

CANADIAN   FACTS    PUBLISHING   COMPANY 


588  HURON  STREET 


TORONTO,  CAN. 


P.S. — A  new  and  popular  edition  of  Mr.  Yeigh's  book,  "Through  the  Heart  of  Canada," 
is  out.  Retails  at  $1.25.  The  only  comprehensive  work  on  the  Dominion  by  a  native-born 
Canadian.     Beautifully  illustrated. 


BOOKSELLER     AND     STATIONER 


49 

B 


BLACKIE  &  SON,  GLASGOW 


Fine  Art  Colour  Books 


Editions  de  Luxe 


Reward  Books 


Nature  Books 


Picture  Books 


Toy  Books 

Henty  Books  for  Boys 

Captain  Brereton's  Books 
for  Boys 


Rosa  Mulholland's  Books 
for  Girls 


Bessie  Marchant's  Books 
for  Girls 

Blackie's  Children's 
Annual 

The  most  attractive  Annual 
Volume  on  the  market. 

Dictionaries  for  School, 
Office  and  the  Library 

1/-  Standard  Dictionary  with  16 
full-page  colour  plates,  The  Con- 
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Dictionary,  various  bindings. 

The  Red  Letter  Library 

Beautiful  Books  in  Beautiful  Bind- 
ings.     Printed  in  two  colours. 


Do  not  fail  to  order  a  stock  of  these  for  your  Fall  business.     For  sale  by  all 

the  wholesale  houses  or  from 


HAROLD  COPP 

CANADIAN  REPRESENTATIVE 
33  RICHMOND  ST.   W.     -    TORONTO 

BLACKIE  &  SON,  Ltd.,  London,  Glasgow,  Bombay 


50  300KSELLER     AND     STATIONER 

— '  1 1 1 1 1 1 1 1 1 T 1 1 1 1 1 1 1 1 !  f  1 !  1 1 1 1 1 1 1 !  1 1 1 T  T  l.»  1 1 !  1 1 1 !  1 1 1  ( 1 1 1 1!  1 1 1 1 1 1 1 1 1 1 1 1  Tl  T 1 1 1 1 1 1 1 !  I  ■       :       . :  .      i       :  ^     '       ^     ■  I 


THE  TRUTH  ABOUT 

RADIUM 


An  article  by  Sterling  Ryerson,  M.D.,  of  Toronto, 
detailing  fully  all  the  facts  ascertained  up  to  the  present 
about  radium,  is  published  in  the  March  number  of 
"MacLean's,"  now  out. 

THE  ANNOUNCEMENT  OF  THE  USE  OF  $100,000 
WORTH  OF  RADIUM 

in  the  shoulder  of  an  American  member  of  Congress  set  us 
all  agog  at  the  time,  and  this  Ryerson  article  will  give  us 
much  interesting  enlightenment  regarding  the  mysterious 
substance  called  Radium  which  has  been  creating  such  a 
stir  in  the  scientific  world. 

CANADIANS  ARE  BECOMING  JUSTLY  PROUD 

of  this  great  national  monthly  periodical,  and  the  March 
issue,  with  its  cover  by  a  famous  Canadian  artist  and  the 
many  interesting  special  Canadian  features,  marks  a  new 
epoch  in  the  history  of  Canadian  journalism.  Don't  miss 
this  March  number. 


u 


MacLean's  Magazine" 


will  make  a  valuable  addition  to  your  library  table  and  keep 
you  well  informed  on  things  essential.  Send  us  a  postcard 
with  your  name  and  address,  and  have  your  name  added  to 
our  subscribers'  list. 

Write  Dept.  M. 

Subscription  price  $2.00  a  year;  Twenty  cents  a  copy. 

The    MacLean    Publishing    Co.,   Limited 

143-149  University  Avenue,  Toronto,  Canada 


m 


BOOKSELLER     AND     STATIONER 


51 


Distinctively 
Different— 


That's  what  you'll  think  of  these  new,  nifty 
lines  comprising  the  unique  successes  of  the 
most  distinctive  producers  of  "Things  Dif- 
ferent." 

Think  of  having  collected  into  one  incom- 
parable combination  the  latest  creations  in 
such  lines  as: 

The  J.  Eaymond  Howe  Co.'s  (Chicago)  inimitable 
values  in  artistic  brown  and  hand-colored  items  of 
fine  sentiment: 

The  Lewis  Co.'s  Art  Motto  Post  Cards,  featured  by 
clean  but  keen  humor: 

The  Century  Co.'s  (New  York)  Old  Colonial  Types, 
and  clever  "Day"  features  in  either  sepia  or  hand- 
colored: 

The  Samuel  Carpenter  Co.'s  (Philadelphia)  Catchy 
Card  Creations  for  Christmas,  Motto,  Dinner  and 
various  season  cards: 

The    Sandford-Pease-Prince    People's    novelties    in 
Occasion-Fitting  Cards  and  their  famous  From-Me- 
to-You  series — of  responsive  value. 
But  specially  attractive  this  year  is 

The  Boston  Line 

comprising  the  combined  efforts  and  creations  of 
Woodbury  E.  Hunt,  W.  F.  Nickerson  &  Co.,  and 
McKenzie  Engraving  Co.,  which  companies  have 
recently  merged  into  one  concern.  The  best  of  their 
combined  efforts  are  offered  you  in  THE  BOSTON 
LINE. 

Our  regular  trade  will  be  called  on  shortly  and  given 
the  opportunity  of  seeing  the  real  value  of  these 
lines  personally.  If  not  in  touch,  advise  us — it 
pleases  us  and  will  please  you  too. 


The  SUTCLIFFE  CO. 

Importers  and  Commission  Merchants 

NORDHEIMER    BLDG.,    TORONTO,    ONT. 


52 


BOOKSELLER     AND     STATIONER 


More  Business 
for  You — 
Through   Our 
Advertisements 

Look  for  these  Ads  in 

CANADIAN  MACHINERY 

and 

POWER  HOUSE 


BUY 
THESE 


Practical  Handbooks 


FROM  YOUR 
DEALER 


A   FEW  OF  THE  TITLES  COMPRISING  OUR 
PRACTICAL  HANDBOOK  SERIES 

Air  Brake    81.00 

Alternating  Current  Machinery      3.00 

Applied  Electrochemistry 1.00 

Electric  Railways  1.50 

Electric  Wiring  and  Lighting    ...  1,00 

Foundry  Work 1.00 

Gas  Engines  and  Producers  1.00 

Locomotive  Boilers  and  Engines    1.00 

Machine  Drawing          1.50 

Machine  Shop  Work    1,50 

Pattern   Making    1.00 

Power  Stations  and  Transmission 1.00 

Refrigeration 1.00 

Steam  Engines                                 1.00 

Steam  Engine  Indicators  and  Valve  Gears    ,  1.00 

Switchboards            l.oo 

Tool  Making i  50 


If 


ok  ••'  1 


Then*  books 


ic.ii.-r   d.'cs   noi    liny*    tiio    [lurtli  u 
Irs  Hi  u   1  an  «  tint,  nak  blm 


n    von   want, 
ORlei    II    .lire 


PRACTICAL  BOOKS  FOR  PRACTICAL  MEN 


■  i[ii. .  . , r  in,'!  i,  in 

'**     WM,     lull 
a,veiited    [>|-uttl<< 


Tlicy     give     im-ii     n     prill-Ufi 

1.I1I1I1    .-it,, I.!,-*     Hk-ii,    to    think     i«„r,,    ni.  iinir.-l,     mill     to 

1111,1,'  effklpfitly :   toil    tlip>    NOipOM   U><"   n»nt    livliiflil.    r*llnb!». 

■  ml     1  i.iii[ir,  In  ii.lv,,    miff    'if    home    «lii,lv     hunk-,    <-v?r    |illl     lipOII 


These  two  publications  h:ive  large  cir- 
culations. They  are  read  by  the  par- 
ticular class  to  whom  a  majority  of  our 
"Practical  Handbooks"  appeal.  These 
little  books  are  money-makers  for 
those  who  use  them  intelligently.  Cana- 
dian people  know  this.  They  have 
used  them  before.  Thousands  have 
bought  direct  from  us,  by  mail.  In  the  States  we  conduct  regular  advertising  campaigns  and  sell  through  dealers.  In 
Canada   we  want   to  do  likewise — hence   this  advertising  campaign. 


AMERICAN  SCHOOL  OF  CORRESPONDENCE.  "cV^S! ft 


You  Will  Be  Asked  for  These  Books 

This  aggressive  advertising  campaign,  direct  to  prospective  purchasers, 
informing  them  that  American  School  "Practical  Handbooks"  will 
now  be  sold  at  all  book  stores  is  going  to  send  lots  of  people  to  your 
store.  You  will  begin,  very  shortly,  to  have  call  for  these  books.  It's 
always  "Good  Business"  to  be  able  to  say  to  a  customer:  "Yes,  we 
have  it."  When  people  find  what  they  want  in  a  store  they  get  the 
"Return  Habit."  They  come  back  for  other  things.  They  become 
regular  customers. 


Better  Send  for  Catalogue — Now  ! 

But  you  can  facilitate  matters  by  selecting  titles  from  those  given  In 
the  reproduced  advertisement,  and  mailing  youi  first  order  at  once. 
You  will  be  agreeably  surprised  at  the  prices  at  which  we  will  bill 
you!  You  will  have  plenty  of  margin  for  a  good  liberal  profit.  More 
than  you  can  make  on  any  other  handbooks  published— and  you  will 
be  giving  your  customers  greater  satisfaction.  Back  of  this  statement  is 
sixteen  years  satisfactory  selling  to  the  book  stores  of  the  United  States. 
With  your  first  order  we  will  send  you  our  complete  catalogue. 
Mail   the   order   to-day!  ! 


American  School  of  Correspondence,  Publishers 


58th  Street  and  Drexel  Avenue 


Chicago,  111.,  U.S.A. 


606. 

Gold  Edges 


Congress 


Air-Cushion  Finish. 


Playing  Cards 

Club  Indexes. 


9 


2 


Copyright    1813-14,  by  the  U.  S.   Playine  Card  Co..  Cincinnati.  U.  S.  A. 

Always  Something  New  in  Congress 

And  always  something    high-class  and  beautiful every  sixty  days  one  or  two  designs 

are  added   to    the  present  big   line. 

We  have  ready  for  shipment  three  new  backs,  illustrated  above,  ALT  HEIDELBERG, 
VOLENDAM  and  HARVEST  MOON,  also  the  new  and  revised  POCAHONTAS,  GRACE, 
MOONLIGHT,  STUNG  and  "ERIN". 

All  these  should  be  in  your  show  cases  now,  the  best  season  of  the  year  for  the 
sale  of    Playing   Cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.  S.  A. 


BOOKSELLER     AND     STATIONER 


53 


BELL  &  COCKBURN,  Publishers,  TORONTO 


YOU  NEVER  KNOW  YOUR  LUCK 

By  GILBERT  PARKER  (A  Canadian  Story).  Net  $1.25 

THE  FORTUNATE  YOUTH 

By  WILLIAM  J.  LOCKE  (Locke  at  his  best),  Net  $1.35 

FORTY  YEARS  IN  CANADA 

By  COLONEL  S.  B.  STEELE,  late  of  the  North- West  Mounted  Police,  Net  $3.50 

CANADIAN  ADDRESSES 

By  THE  HON.  GEORGE  E.  FOSTER,  Net  $1.50 


BELL  &  COCKBURN,  Publishers,  TORONTO 


F^UNTPEN 


The  PEN  That  Will  Please 
Your  Customers  and  PAY 
You  to  Handle. 


A  MAN  feels  he  is  getting  value  received  for  his  money  when  he  invests  in  the  handy,  time- 
saving  SWAN.    After  years  of  hard  service  he  finds  that  his  pen  is  not  a 
disappointment.   With  ordinary  care  it  will  have  served  him  faith- 
fully and  still  be  good  for  many  years  to  come.  In  other  words,  every 
user  of  a  SWAN  fountpen  is  a  satisfied  user.    Test  the  SWAN 
yourself,  use  it  about  the  store,  carry  it  in  your  pocket.   It 
won't  leak,  and  always  will  write  instantly.  Then  you 
more    confidently    recommend  it  to  your 


can 

trade.  The  two  SWANS  shown  here  are 

new  SWAN  leaders — have  you  seen 

them?    If   not,    watch   for   our 

man — he  is  on   his  way. 

To  insure  his  not  miss 

ing  you,  drop  us  a 

card  saying  when 

he  may  see  you 

conveniently. 


Headquarters 
London,  Englan 


Every    SWAN    sold    re- 
turns       a        handsome 
profit — pleases     a     cus- 
tomer    and     wins     his 
continued  patronage.  If 
you    do    not    yet    carry 
SWAN     pens,     we    will 
help     you     to     build     a 
lucrative  trade  in  foun- 
tain   pens. 
SWAN  Fountain  Pens  are  made  in  all  styles: — Standard. 
Safety,   Inksl&ht,  from  .f-'.oO  up.     Write  us  for  full  par- 
ticulars  and    illustrated   catalogue.     Mail    us   a    postcard 
now. 


a  Mabie,  Todd  &  Co.  i 


Canadian  Office  : 
24  York  St.,  Toronto 


54 


BOOKSELLER     AND     STATIONER 


3  "O.K."  OFFICE  NECESSITIES 

For  Those  Who  Desire  The  Best 
The  "WASHBURNE"  Patent  Paper  Fasteners 
The  "RIES"  Patent  Envelope  Opener 
The  "SANITARY"  Patent  Erasers 

Revised  Price  Book,  Illustrated  and  Descriptive  matter,  on  request. 
ADVERTISED  PRODUCTS -LIBERAL  DISCOUNTS 

Mt?E  THE  0.  K.  MANUFACTURING  COMPANY,  ^^usive 

SYRACUSE,  N.  Y.  U.S.A. 


Well  repaid 

Whoever  buys  Highland  Linen  feels 
well  repaid.  The  outlay  it  requires  is 
moderate.  The  satisfaction  it  brings 
is  great.  It  reflects  credit  on  one's 
taste  in  discriminating  among  writing 
papers.    Whoever  sells 


H 


IGHLAND 

LINEN 


is  well  repaid  in  even  a  more  substan- 
tial way.  His  profit  is  an  excellent  one 
and  he  is  constantly  adding  new  patrons 
and  giving  satisfaction  repeatedly  to  his 
old  customers,  for  he  is  offering  actual 
value — a  paper  of  quality  at  a  price  that 
anyone  can  afford.  Let  your  customers 
know  about  it  through  the  advertise- 
ments that  we  have  prepared  for  your 
use.    Write  us  at  once. 

Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


A  Quick  Seller 
for  Stationers 


A    Great    Innovation     in     the     Typewriter    and 
Educational  World. 

A  practical  machine,  built  on  absolutely  new  and 
unique  principles.  Excellent  for  a  limited  busi- 
ness, or  personal  correspondence.  Ideal  home 
typewriter,  retail  price  $6.00.  Write  for  particu- 
lars and  trade  price. 

THE  AMERICAN  TYPEWRITER  CO. 


265  BROADWAY 


NEW  YORK 


See  Our  New  Wedding  Line 

GUEST  CARDS 
TALLY  CARDS 
DINNER  FAVORS 

ORIGINALITY  and  MERIT 

LnAo.    o.     LLAKlV    L^LI.   publishers 

141-145  WEST  36th  STREET,  NEW  YORK 
[Christmas  Line  for  1914  Now  Ready 

Canadian  Representatives  : 

MENZIES  &  CO.,  LIMITED,  TORONTO 


LI  BERTY 
FOUNTAIN  PEN  CO-  N  -Y. 


Liberty  Fountain  & 
Gold  Pen  Co.,  New 
York. 

You  may  ship  a  trial 
order  of  one  doz.  each, 
pens  as  advertised. 
Total  price  $13.00. 
Terms  60  days  net. 
Fully  guaranteed  and 
returnable  if  not  satis- 
factory. 

Name    


Address 


MAIL  THE  COUPON  TO-DAY 

and  get  the  sample  assortment  on  display  in  YOUR  store  as  early  as  possible.  Liberty  Fountain 
Pens  offer  you  a  value  that  will  enable  you  to  establish  a  reputation  of  increasing  value  in  your 
town  for  first  quality  pens  at  popular  prices.  $1.00  and  $1.25  retail.  These  pens  are  solid  gold, 
pointed  with  Iridium,  not  Platinum,  and  the  workmanship  on  the  barrels  cannot  be  surpassed  by 
any  pen  at  any  price. 

Why  not  send  the  coupon  to-day,  when  you  take  no  risk  whatever?  The  pens  are  fully  guar- 
anteed, and  if  you  do  not  find  them  thoroughly  satisfactory  in  every  respect,  we  would  be 
pleased  to  have  you   return   them  at  our  expense.     Send  the  coupon  to-day. 

LIBERTY  FOUNTAIN  AND  GOLD  PEN  CO. 

69  CORTLANDT  ST..  NEW  YORK  CITY 


LIBERTY 

FOUNTAIN  PEN  CO.N.Y. 


BOOKSELLER     AND     STATIONER 


55 


THE  1914  LINE 


of  the 

VALENTINE  &  SONS 
UNITED  PUBLISHING 
COMPANY,  LIMITED 

will  provide  the  trade  of  Canada  with  art  pro- 
ductions for  holiday-trading  that,  for  artistic 
conception,  originality  of  design  and  attractive 
pricing,  will  more  than  maintain  the  premier 
position  this  company's  output  has  for  years 
enjoyed  throughout  the  trade  and  as  usual  the 
prices  will  be  the  lowest  consistent  with  quality. 

BEST  TOY  BOOK  LINES  EVER  SHOWN 

One  especially  attractive  item  in  the  big  range  this  year  is 


ii 


A  BOOK  TOY" 


This  is  a  patent  novelty  coming  in  six  different  designs  of  BOOKS  THAT  ROCK.  The  retail  price 
is  15c,  allowing  a  most  satisfactory  margin  of  profit.  This  "Book  Toy"  will  be  the  big  sensation  of 
the  trade  this  year.  The  books  will  rock  a  score  of  times  at  one  start.  They  will  catch  the  eye  and  sell 
on  sight  and  prove  a  valuable  window  feature. 

Never  before  has  the  line  Toy  Books  been  so  strong.  In  every  particular  this  year's  showing  eclipses 
previous  years.  There  are  36  numbers  in  cut-outs  to  sell  at  5c;  20  numbers  in  Home  Pets  to  sell  at  10c; 
22  numbers  in  Country  Friends,  and  10  numbers  in  Moonlight-Manor  at  15c.  These,  in  addition  to 
Children's  Song  and  Hymn  Books  as  well  as  the  Happy  Days,  Merry  and  Bright,  Told  by  Jesus  and 
Holy  Child  Series  constitute  such  a  line  of  quality  and  price  advantage  that  we  are  able  to  challenge 
all  possible  competition.  A  feature  of  these  de  luxe  toy  books  is  that  the  pictures  are  reproduced  from 
actual  photographs. 

By  special  arrangement  the  complete  line  of  the  leading  American  makers  of  toy  books  will  be  sold  in 
Canada  by  Valentine's.  The  line  includes  an  immense  range,  priced  from  5c  to  $1.25;  toy  books  of 
paper  and  linen  and  bound  in  boards  as  well  as  paper  dolls,  doll  sheets  (to  cut  out),  and  various  toy 
novelties. 

THE  WHOLE  RANGE  IS  STRONGER. 
The  whole  range  of  holiday  productions  is  stronger  than  ever  this  year  in  every  respect.    The  Standard 
Series  of  Booklets  with  scenic,  classic,  floral  and  humorous  subjects  provides  ready-selling  items  at  2 
for  5c  to  20c  each.    We  are  also  specializing  in  steel  die  cards,  in  Scotch  and  Hands  Across  the  Sea 
subjects  and  Celluloid  Booklets  from  5c  to  35e  retail. 

This  year's  calendars  will  appeal  strongly  because  the  subjects  cover  all  tastes  and  requirements.  This 
is  the  Big,  Popular  Calendar  Line  for  Popular  Selling. 

You  Avill  enthuse  when  you  see  this  year's  remarkable  display  of  Christmas  Seals,  Tags  and  Enclosure 
Cards.  Ready-sellers  at  good  profits,  they  constitute  one  of  the  lines  which  should  be  strongly  fea- 
tured. 

Hallowe'en,  Thanksgiving,  Christmas  and  New  Year  Postcards  as  usual  form  an  important  part  of  the 
range  and  are  obtainable  in  great  variety  for  each  of  these  days  for  retailing  at  ten  cents  a  dozen  to 
ten  cents  each.    The  same  applies  to  Birthday  Postcards. 

Every  year  the  sale  of  Scottish,  Irish  and  Welsh  Song  Books  grows  bigger.  You  can  sell  more  of  these 
by  giving  them  prominence. 

Valentine  &  Sons  United  Pub.  Co.,  Ltd. 


MONTREAL 


Canadian  Offices  at 

TORONTO  WINNIPEG 

Factories 

DUNDEE  and  EDINBURGH,  SCOTLAND 


VANCOUVER 


56 


BOOKSELLER     AND     STATIONER 


r 


>v 


Easier   Dictation — Easier   Transcribing 

That's  the  way  of  the  DICTAPHONE 


It's  the  direct  method  of  dictation 
operator  really  copies  what  you  say. 
much  faster  than  you  would  by  any 
have  the  comfortable  feeling  in  your 
letters  you  dictated  were  already  in 
you  said  "Yours  truly,"  on  the  tenth 
your  operator  all  the  rest  of  the  day. 

You  get  your  morning's  mail  off 
before  you  could  otherwise  get  thro 


— no  lost  motions  in  between.  Your 
You  get  through  your  stack  of  mail 
other  method  of  dictation  and  you 
inside,  right  along,  that  the  first  ten 

process  of  typewriting  the  minute 
one — and  you    can  keep  ahead   of 

your  mind  and  back,  ready  to  sign, 
ugh  dictating. 


Telephone,   or   write   to   our  nearest  branch,    or   better   yet   call 

Calgary,  Alta.— 517  First  St. 
Halifax,  N.S.— Granville  &  Sackville  Sts. 
Hamilton,   Ont. — Clyde  Block. 
London,  Ont. — 426  Richmond  St. 
Montreal,  Que.— 303  McGill  Building. 
Ottawa,  Ont. — Hope  Chambers. 


Quebec,  P.Q.— 1230  Rue  St.  Valier. 
St.  John,  N.B.— 73  Dock  St. 
St.  John's,  Nfld.— Columbus  Bldg. 
Toronto,  Ont.— 52  Adelaide  St.  W. 
Vancouver,  B.C.— 322  Pender  St. 
Winnipeg,  Man. — 247  Notre  Dame  St. 


Write  for  catalogues  and  full  particulars  and  a  complete  list  of  all  branches, 
one    of    which    may     be    nearer    to    you    than    any    of    the    above,    to 

TAE  B I  £Tfl  PA9AI E 

(registered) 
52  ADELAIDE  STREET  WEST,  TORONTO 

COLUMBIA  GRAPHOPHONE  COMPANY,  Sole  Distributers 
Exclusive  Selling  Rights  Granted  Where  We  Are  Not  Actively  Represented 

Positions    are    open    in    several    of  the   large   cities  for  high-grade   office    specialty    salesmen 


BOOKSELLER     AND     STATIONER 


67 


THE  FANCY  GOODS  COMPANY  of  Canada,  Limited 

TORONTO 

Now  Settled  in  Our  Spacious  New  Premises 

468-474  King  St.  West    (near  Spadina) 

OUR  ANNUAL  IMPORT  DISPLAY 

Fancy  Goods,  Dolls, 
Toys,  Chinaware,  etc. 


NOW 


on 


EXHIBITION 


SPECIAL  IMPORT  FEATURES 

DOLLS.  A  larger  assortment  than  ever  in  all  lines  Dressed 
Dolls,  Character  Dolls,  Goo-Goo-Eyed  Dolls,  Celluloid 
Dolls,  Etc. 

FANCY  GOODS.  .Many  new  lines  in  Brass  ware,  Leather 
Goods,  Toilet  Cases,  Trays,  Etc. 

TOYS.  The  latest  novelties  in  ingenious  Mechanical  Toys 
— a  large  range  of  Plush  and  Cloth  Animals — Rocking 
Horses  and  Horses  on  Wheels,  and  many  other  lines. 

CHINAWARE.  Dainty  Gift  China  in  Japanese  Hand- 
Painted  Nippon  Ware — A  very  large  assortment  in  many 
shapes  and  designs. 


Our  1914  Catalogue  of  Sporting  Goods,  Hammocks,  Croquet,  Lawn  Bowls, 
Flags,  Souvenirs,  Stationery,  Musical  Goods,  Druggists'  and  Tobacconists'  Sun- 
dries, etc.    Will  be  mailed  first  of  April.    Write  for  copy. 

THE  FANCY  GOODS  COMPANY  of  Canada,  Limited 

TORONTO 


58 


BOOKSELLER     AND     STATIONER 


We  are  headquarters 
for  all  the  English 
Xmas  Periodicals 
and  Magazines. 

A  representative  line  of  the 
leading  fiction  always  on  hand. 
Place  your  order  with  us  now 
for  your  Christmas  require- 
ments.    List   on    application. 

THE 

WINNIPEG  NEWS 
COMPANY,  Limited 

GREGG  BUILDING 
56  Albert  Street,  Winnipeg,  Man. 


Perry's  World-famed 
Pens 


Perry  &  Co.,  Limited,  are  the  largest 
makers   of  Steel   Pens  in   the  world. 

QUALITY  UNSURPASSED 
ENQUIRIES    SOLICITED 

Special  attention  given  to  orders  for 
Imprint  Pens. 


WORKS  AND  HEAD  OFFICES  : 

Lancaster  Street, 
BIRMINGHAM,      -       ENGLAND 


WISHING 

WILL  NEVER 
WIN  TRADE 


Your  success  depends  upon  your  keen,  alert 
aggressh  eness. 

DON'T    WASTE    TIME    WISHING    FOR 
BUSINESS. 

Get  PACKARD  BROS.'  1914  sample  book 
and  get  after  the  PERSONAL  GREETING 
CARD  BUSINESS  in  your  town.  Our  1914 
line  is  the  one  that  will  increase  your 
sales 


Because 


the  cards  are  of  excellent  quality — unique 
in  design  and  expertly  printed,  at  Popular 
Prices. 

OUR  CARDS  DEMAND  ATTENTION 
AND  ATTENTION  CREATES  SALES. 

Prompt  Delivery 

We  are  equipped  to  give  our  customers 
every  attention. 

Prompt  delivery  is  one  of  the  most  import- 
ant features  in  our  business. 

TO-DAY  IS  THE  DAY  TO  WRITE  FOR 
FURTHER  PARTICULARS  AND  BE 
READY  FOR  THE  RUSH  SEASON. 

Packard  Brothers 

329  Craig  St.  West,   Montreal,  Que. 


BOOKSELLER      AND      STATIONER 


59 


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I  N€WS  Go.,L>imiteD 

J,    TORONTO, MONTREAL, WINNIPEG 


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SPECIALS  for  SPRING 


6d.  Paper 
7d.  Cloth 


Is.  Paper 
Is.  Cloth 


To  adequately  meet  the  heavy  demand  for  good  fiction 
at  a  popular  price,  we  are  offering  you  these  six-penny, 
seven-penny  and  one  shilling  fiction  series.  The  strongest 
feature  of  this  special  offer  is  not  the  price  alone,  but  the 
excellent  selection  of  up-to-the-minute  fiction  it  presents. 
Here  you  will  find   many  very 


ATTRACTIVE  TITLES  BY 
WELL-KNOWN  AUTHORS 

Such  as  Conan  Doyle,  W.  W.  Jacobs,  H. 
Rider  Haggard,  Charles  Garvice,  B.  M. 
Clay,  E.  A.  Rowland,  etc.,  all  of  whom  have 
met  with  singular  success.  Why  not  write 
for  complete  list  to-day,  or  put  it  up  to  us  to 
stock  you  with  a  selection  that  will  meet 
with  a  favorable  reception  in  your  locality? 

OTHER  LINES  IN 
FAVOR 

Are  Joke  Books,  Letter  Writers,  Diaries, 
Cook  Books,  Dictionaries,  Song  Books, 
Dream  Books,  Fortune  Tellers  and  Jesse 
James  series.  You  never  fully  realize  the 
continual  demand  for  these  lines  until  you 
have  them  in  stock  and  on  display. 


Order  Your  Supply  NO  IV 

MONTREAL,  254  Lagauchetiere  St.  TORONTO,  91  Church  St. 


NEW  FICTION 

IN  STOCK 

Iron  Trail Rex  Beach 

Point  of  View  -  -  -  -  E.  Glyn 
Spider's  Web  -  -  -  R.  W.  Kaufman 
John   Barleycorn       -        -       -       J.   London 

Stop  Thief C.  Moore 

Damaged   Goods        -       -        Upton   Sinclair 

Gold S.  E.  White 

On  With  Torchy  -       Sewell  Ford 

Argyle  Case Hornblow 

Passionate  Friends      ....       Wells 

Wasp T.   G.  Roberts 

Irishmen  All  -  -  G.  A.  Birmingham 
Flying  Inn  -  -  -  G.  K.  Chesterton 
Wanderer's  Necklace  -  H.  Rider  Haggard 

and 

WOMAN  THOU  GAVEST  ME 

by  Hall  Caine 


WINNIPEG,  14-16  Princess  St. 


60 


BOOKSELLER     AND     STATIONER 


#%ff  Ul!l'r'    OurMrand  SnlaraeJ 

l remises 


(Oyster  February  i* 
THE  HUGHES  OWENS  0?  Ltd. 

WINN  I  PEG  mNES-GABKf%&& 


Drawing  Materials — Surveyors' 
Supplies,    Blue    Prints — many 
lines    you    will    need    in    1914 
may    be    best    secured     from 

HUGHES-OWENS  CO.,  LIMITED 


MONTREAL 


TORONTO 


WINNIPEG 


VANCOUVER 


Condensed  Advertisements 


BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUPPLIED,  NO  MATTER 
on  what  subject.  Write  us.  We  can  get  you  any  book  ever 
published.  Please  state  wants.  When  in  England  call  and  see 
our  50.000  rare  books.  Baker's  Great  Bookshop,  14-16  John  Bright 
Street,   Birmingham,   England 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND  30TH  ST.,  N.T. 
City.  Dealers  in  rare  books,  autograph  letters,  manuscripts.  Cor- 
respondence  invited.  (tf) 

CROWLEY,  THE  MAGAZINE  MAN,  INC.,  3291  3rd  Ave.,  N.  Y. 
City.     Wholesale  only.     Price  book  on   request. 

LIVE  AGENTS  OR  DEALERS  WANTED  IN  EVERY  CITY  OR 
town  to  control  sale  of  new  office  device;  $3,000.00  a  year  men, 
here  is  your  opportunity.  Write  Sales  Manager,  James  P.  Easton 
&  Co.,  212  McGIll   Street,  Montreal. 

TRAVELLING  SALESMAN  WANTS  LINE  FOR  WESTERN 
Canada — energetic,  experienced  and  financially  responsible.  Had 
successful  experience  in  retail  stationery,  books  and  fancy  goods. 
Always  had  good  results  on  the  road.  Box  316,  Bookseller  & 
Stationer. 


YOUNG  MAN  DESIRES  POSITION  IN  THE  STATIONERY 
business,  either  as  bookkeeper,  outside  or  inside  salesman.  Best 
of  references  can  be  furnished.  Apply  A.  J.  Sawyer,  P.O.  Box  906, 
Moose  Jaw,  Sask. 

WANTED     A    PARTNER,    FOR    THE    BOOK   AND    STATIONERY 

business  in  good,  live  town  of  over  22,000  and  university  attend- 
ance of  over  1.800.  Store  is  one  of  the  finest  in  Canada,  and 
present  satisfactory  business  can  be  more  than  doubled  with  added 
lines.  Party  with  some  experience  in  the  retail  business,  or  good 
office  experience  preferred;  $5,000  necessary.  Address  Box  310. 
Bookseller  and   Stationer. 

AN  EXCEPTIONAL  OPPORTUNITY  —  BOOK-STORE  WITH 
stock  of  $4,000.   including  books,  stationery,  fancy  goods,  sporting 

g Is.    office   supplies    and    fixtures.    $:">00.      Turnover    $12,000    last 

year.  Low  rental  and  besl  Location  in  City-  opposite  City  Hall. 
J.  A.   Newport,   Niagara    Falls.   Canada. 


GUARANTEED 

UNTARNISHABLE    GILT    FRAMES 

Every  Shopkeeper  and  Store  should  stock  these — recognized 
as  the  finest  selling  Photo  Frames  ever  offered  to  the  trade 
Catalog    of     New     Designs     Now     Ready,     Apply 


E.  Whitehouse  &  Son 


"Rex" 
Works' 


Worcester,  Eng. 


BOOKSELLER     AND      STATIONER 


61 


LEONHARDI'S  INKS 

are  the  best ! 


Writing  Inks 
Copying  Inks 
Coloured  Inks 
Liquid  Gum 
Stamping  Inks 
Stamping  Pads 

Typewriter  Ribbons 

for  every  system, 
in  all  colours, copy- 
ing' and  record. 

Carbon  Paper 

AUG.   LEONHARDI 
Dresden,  Germany 


Largest   and   oldest    Ink    Factory   in    Germany. 
Manufacturer  and  inventor  of  the  world-known 

Alizarin  Writing  and  Copying  Ink. 


iWf 


Address  Books — Memos, 
Fine  Leather  Goods,  etc. 

Represented   by 

WILLIAM  E.  COUTTS 


266  King  Street  West 


Toronto 


Keith's  Fine  Papers  Have  Gained  Great 

Popularity  in  the  Dominion 
of  Canada. 


4*J«* 


A°/>/e 


*>< 


** 


>IW.»U 


I 


Keith's  Kraften  Linen 
In  the  Brown   Box 
That  Doesn't  Soil 


Their  Quality  is  a  marked  step  forward 
in  the  production  of  Fine  Papers,  and 
their  handsome  Tints  and  Finishes,  the 
work  of  art  and  refinement.  Big  profits 
for  dealers.     Communicate  with 

MR.  WILLIAM  E.  COUTTS 

266  West  King  Street 

TORONTO,  CAN. 

Representing 


AMERICAN  PAPETERIE  COMPANY 

Sole  Manufacturers  of  Keith's  Fine  Stationery 
ALBANY,  NEW  YORK,  U.S.A. 


62  BOOKSELLER      AND      STATIONER 

Increase  Your  Business 
In  Canada 


There  is  no  need  to  tell  you  that  the  retailers  engaged 
in  the  book,  stationery  and  novelty  trades  place  their 
heaviest  orders  of  the  year  in  the  Spring. 

It  is  just  at  the  critical  time  that  they  receive  Book- 
seller and  Stationer's  Annual  Spring  Number  with 
its  ioo  pages  of  buying  and  selling  suggestions. 

Every  merchant  in  Canada  engaged  in  the  book  and 
stationery  business  will  get  a  copy. 

With  its  contents  of  practical  value  to  every  dealer, 
this  important  number  will  be  read  with  unusual  care 
by  the  wide-awake  retailers  of  Canada — the  very  men 
whom  you  are  anxious  to  have  as  customers  for  your 
goods.  Don't  you  want  them  to  find  your  advertise- 
ment in  this  number — in  space  that  will  impress  them 
with  the  importance  of  your  firm? 

Forms  will  close  March  20th. 
ORDER  FORM 

Bookseller  and  Stationer 

143-149  University  Ave.,  Toronto,  Canada. 

Gentlemen:  —  i 

Please  reserve  for  us  the  best  available  position  in  your  Thirtieth 
Annual  Spring  Number  in  space  as  checked  below. 

1  page,  $35.00 

i/2      "         20.00         Name 

14  "        12.00 

i/8      "  8.00  Address 


BOOKSELLER     AND     STATIONER 


63 


"  Heralds  of  Expansion" 


After  a  year  of  comparative  slackness,  due  to  tight  money  conditions,  Book, 
Stationery  and  Fancy  Goods  dealers  throughout  the  Dominion  are  preparing 
for  a  good  year's  business  in  1914. 

Stocks  were  pretty  well  cleaned  up  as  a  result  of  retrenchment  in  1913,  and 
this,  together  with  the  certain  confidence  in  the  return  of  business  pros- 
perity, augurs  well  for  this  year's  mercantile  activities. 

That  1914  will  be  a  year  of  expansion  for  Canada  seems  assured.  And  it  is 
this  idea  which  C.  W.  Jefferys  had  in  mind  when  he  painted  the  frontispiece 
for  Bookseller  &  Stationer's  Annual  Spring  Number. 

The  above  reproduction  does  not  fully  bring  out  the  strength  and  attrac- 
tiveness of  Mr.  Jeffery's  painting,  but  full  justice  will  be  done  it  on  the 
front  cover  of  Bookseller  and  Stationer's  Annual  Spring  Number,  where  it 
will  be  reproduced  in  natural  colors. 

Look  for  this  big  Number  on  the  5th  of  April. 


64 


BOOKSELLER     AND     STATIONER 


DEXTER 

PENCIL 
SHARPENER 


DEXTER 

PENCIL 
SHARPENER 


Fasten. 
it  to  the 
wall . 


if"  you 
■Prefer 


BOOKSELLER      AND      STATIONER 


1914 

Christmas  Papeteries 


The  Christmas  season  just  past  has  again  demonstrated  clearly  to 
the  merchant  that  there  are  big  profits  and  perfect  safety  in  hand- 
ling these  Holiday  Gift  boxes  of  stationery  and  most  of  our  custom- 
ers regret  that  they  ordered  so  few  for  last  season.  Travellers  from 
"The  House  of  Gage"  will  have  their  new  samples  about  March  1 
and  it  will  be  well  worth  your  while  to  wait  and  see  them  before 
placing  any  order. 

These  papeteries  are  "Made  in  Canada,"  a  fact  of  which  you  will 
be  proud  when  you  examine  them. 


W.  J.  Gage  &  Co.,  Limited 


Paper  Mills: 
St.  Catharines,  Out. 


Wholesale   Manufacturing  Stationers 

82-94  Spadina  Avenue  381-389  Adelaide  St.  West 

TORONTO,  ONT. 


BOOKSELLER     AND     STATIONER 


Q 

•*$ 

sasaxaaxxm 

The 
Itipnn 

Linen 
Bond 
Tablet 

«VMMT«*- 

gBSpSEeSaBSBI 

WRITING   TABLETS 


Seventy-five  stock  lines,  every  quality  of 
paper,  neat,  attractive  designs.  Why 
not  have  your  own   name   or  title   on  the 

covers'? 


It  lends  an  added  value  to  your  sales.  Let 
us  explain  to  you  about  our  Four  Special 
Tablet  Propositions.  They  will  increase 
your  profits. 


BUN  TIN,  GILLIES  &  CO.,  Limited 


The  first  House  in  Canada  to  make  writing  tablets. 


HAMILTON  and  MONTREAL 


Competition  is  the  Forceful  Element  of  Invention,  but 
Resourcefulness  is  the  Necessary  Factor  of  Final  Success 


The  gem  against  the  paste 
can  properly  compare  our  fine 
line  of  Rihhons  and  Carbons 
against  competition. 

It  is  the  comparison  of  the 
aristocrat  with  the  plebeian  that 
emphasizes  the  finesse  of  our 
goods. 


It  is  the  sturdiness  of  Gibral- 
tar against  the  sand  heap  that 
demonstrates  the  strength  and 
quality  of  our  line. 

We  Meet  Every  Condition. 

We  Fill  Every  Requirement. 


MITTAG  &  VOLGER,  Inc. 

Manufacturers  for  the  Trade  only 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES: 

NEW   YORK,  N.Y.,  261  Broadway         CHICAGO,  ILL.,  205  W.  Monroe  St.         LONDON,  7  and  8  Dyers  Bldg.,  Holborn,  E.C. 

AGENCIES — In  every  part  of  the  world  ;   in  every  city  of  prominence. 


ANNUAL 

SPRING 

NUMBER 


AND 


OFFICE  EQUIPMENT  JOURNAL 


THE     MACLEAN     PUBLISHING     COMPANY,     LIMITED 

Publication  Office  :     Toronto,  Canada 

Vol.  XXX.  APRIL,   1914  Ko   4 


PUBLISHED 

MONTHLY 

SINCE   1884 


ISOOKSELLER     AND     STATIONER 


Leaders  for  School  Opening 

The  Imperial  Series  of 
School  Practice  Books 


More  Beautiful  Cover  Designs. 

More  Suitable  Subjects. 

Better  Values. 

Aside  from  their  own  profitable  sale,  they  are  the 
best  kind  of  leaders  for  any  dealer  like  yourself. 
They  introduce  you  to  many  a  customer  whom 
you  would  never  secure  otherwise.  If  you  have 
Imperial  Series  of  Scribbling  and  Exercise  Books, 
you  secure  not  only  this  trade,  but  they  lead  to 
the  sale  of  other  supplies  as  well. 

Scribbling  Books      Exercise  Books 
Practice  Books  Note  Books 

Students'  Books  and  Supplies 

Don't  place  your  order  until  you  see  them. 
WARWICK  BROS.  &  RUTTER,  Limited 

MANUFACTURERS 
TORONTO 


300KSELLER     AND     STATIONER 


GOODALL'S 


GOODALL'S 


GOODALL'S 

ENGLISH 

PLAYING 

CARDS 


ATTRACTIVE  LINES  AT 
ATTRACTIVE  PRICES 

TO  RETAIL  AT 

25c,  35c.  and  50c. 

WRITE 

AUBREY  HURST 

FOY  BLDG. 

32  FRONT  ST.  W. 

TORONTO 


GOODALL'S 


GOODALL'S 


BOOKSELLER     AND     STATIONER 


BROWN  BROTHERS 


LIMITED 


Wholesale,  Manufacturing  and   Commercial   Stationers,  Bookbinders,  etc. 

New  Address:  Corner  SIMCOE,  PEARL  and  ADELAIDE  STREETS,  TORONTO 


TORONTO,  1846 


OUR  NEW  HOME— Simcoe,   Pearl  and  Adelaide  Streets,  Toronto 


The  business  of  Brown  Bros,  has  been  in  direct  succession  for  the  past  140  years 
and  advertised  regularly  in  the  Bookseller  and  Stationer  since  its  first  issue. 
Development  —  T.  Brown,  England,  1774;  T.  Brown,  Toronto,  1846; 
Brown  Bros.,  1856;  Brown  Bros.  Ltd.,  1893. — The  wonderful  growth  of  Toronto 
since  commencing  1846,  population  20,000.  Now  fully  500,000;  one  of  the  mar- 
vels of  the  age. 

We  Aim  to  have  the  Most  Perfect  Paper  and  Stationery  Establishment  in  the 
Dominion. 

DEPARTMENTS 

STATIONERY— OFFICE  SUPPLIES.    Every  Requirement.    "Up-to-Date." 
ACCOUNT  BOOKS.    MEMORANDUM  BOOKS.  All  Kinds  and  sizes.  "Peerless  Grade." 
LOOSE  LEAF  LEDGERS,  BINDERS,  SHEETS.    Most  Popular  Make. 
PAPER,  EVERY  DESCRIPTION.    All  sizes,  Weight  and  Quality— Real  Value. 
LEATHER  GOODS.    Ladies'  Bags,  Wallets,  Portfolios,  Bankers'  Cases,  Etc. 
OFFICE  and  POCKET  DIARIES— 300  Varieties.    50th  Year  of  Publication. 
PRINTERS  and  BOOKBINDERS  SUPPLIED.    Paper,  Cardboard,  Leather,  Cloth,  Etc. 

I  -  P    Loose  Leaf,  PRICE  and  MEMO  BOOKS.    New  and  Special  Styles  and  Sizes. 
ESTERBROOK  STEEL  PENS.    WIRT  FOUNTAIN  PENS.    "Get  the  Best." 

Cordial  Invitation  to  Visit  Our  New  Premises  and  Progressive  Sample  Rooms. 

BROWN  BROS.  Limited,  Simcoe,  Pearl  and  Adelaide  Streets,  Toronto,  Canada 


BOOKSELLER      AND      STATIONER 


xne  Horse 


Valentine  Series 


CUT-OUT  TOY  BOOKS 


RETAIL  5c. 


RETAIL  5c. 


Something'  entirely  new  for  the  little  folks;  Dogs,  Cats,  Elephants,  Teddy-Bears,  twenty-seven  dif- 
ferent objects,  made  up  into  strongly  bound  books,  with  brightly  colored  illustrations  and  inter- 
esting* stories  of  the  object  the  book  represents.  Published  in  Scotland,  an  entirely  new  novelty  in 
children's  books,  put  up  in  an  attractive  novelty  show-box  like  illustration  on  back  cover.  Sells  on 
sight,  a  desirable  item  for  Book  Stores,  News  Dealers,  Drug  Stores,  Cigar  Stores,  in  fact  in  all 
places,  where  the  public  have  access. 

We  are  the  Exclusive  Distributing  Agents  for  the  United   States 

THE  COMPLETE  SET  COMPRISE  THE  FOLLOWING  TITLES 


BABES  IN  THE  WOODS 

LUCKY   WHITE    RABBIT 

ALADDIN 

MERRY  AND  BRIGHT 

TEDDY  BEAR 

LITTLE  RED  RIDING  HOOD 

THE  WHITE   KITTEN 

THE  THREE  BEARS 

TOM  THUMB 


THE  COLLIE  DOG 
TEN  LITTLE  RED  MEN 
DICK  WHITTINGTON 
BEAUTY  AND  THE  BEAST 
HOLIDAY  IN  THE  COUNTRY 
HANSEL  AND  GRETCHEL 
CINDERELLA 
THE  HORSE 
RAILWAY  ENGINE 


THE  MOTOR  CAR 

DOLL'S  HOUSE 

THE    ELEPHANT 

BABY  BUNTING 

JACK,  THE  GIANT   KILLER 

THE  POLAR  BEAR 

THE  COW 

NOAH'S  ARK 

THE  TIGER 


RETAIL  5c.  RETAIL  5c. 

TRADE  PRICE  SET  OF  27  DIFFERENT  BOOKS  IN  DISPLAY  BOX,  $1.00  NET 
The  books  are  sold  separately,  to  refill  display  boxes  at  $3.20  net   per  100  assorted 

Send  a  Trial  Order  and  be  Convinced. 


WhiteKttten 


The  American  News  Company,  New  York 

Exclusive  Distributing  Agents  for  the  United  States. 
CANADIAN  MARKET  SUPPLIED  BY 
THE  TORONTO  NEWS  COMPANY,  LIMITED,  42  Yonge  St.,  Toronto,  Canada 
THE  MONTREAL  NEWS  COMPANY,  LIMITED,  386-388  St.  James  St.,  Montreal,  Canada 


BOOKSELLER      AND      STATIONER 


TALLY-  CARDS 

PLACE-CARDS 

6CORE-B^D5-FORALLCAMES 

GREETING-CARDS 

CONGRATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS- CARDS 

CHRISTMAS-FOLDEfVS 

CALENDAR- MOUNTS 

PARTY-  INVITATIONS 

INITIAL- STATIONEPY 

DANCE-PROGRAMS 


CHAS*H<ELLIOTTC(> 

NOPTH  PHILADELPHIA. 


Spring  Time  is 
INK  TIME 


Our  stock   of 

STEPHENS'  INK 

STAFFORD'S  INK  and  MUCILAGE 

UNDERWOOD'S  INK 

CARTER'S  MUCILAGE  and  PASTE 

HIOGINS'  DRAWING  INK 

GLOY  (LIQUID  PASTE) 

is  complete,  and  shipment  can  be  made  promptly. 
Look  up  your  stock  at  once  and  mail  us  your 
order.      Prompt  delivery  guaranteed.     .. 

SMITH,  DAVIDSON  &  WRIGHT,  LTD. 

Wholesale  Stationers  and  Paper  Dealers 
VANCOUVER.  B.C. 


Sectional    View    No.    1 

LIVE  CANADIAN  DEALERS 

will  find  it  to  their  advantage  to  write 
us  at  once  for  Trade  Discounts  and 
Terms.  Illustrated  circulars  fully  des- 
cribing our  whole  line  and  especially  pre- 
pared for  the  Canadian  market  will  be 
furnished  gratis. 

WRITE  US  TO-DAY. 


The  SENGBUSCH 

SELF-CLOSING  INKSTAND 

Has  stood  many  critical  and  severe  tests  and  has  been 
adopted  by  thousands  of  large  Corporations,  Banks  and 
Business  houses  in  general. 

Over  10,000  in  use  by  the  UNITED  STATES  GOVERNMENT. 


SAVES 

75%   on  YOUR  ink 
50%  on  YOUR  pens 


No.  1  No.  2 

The  only  inkstand  in  the  world  that  CLOSES  ABSOLUTELY 
AIR-TIGHT  AFTER  EVERY  DIP  —  NO  EVAPORATION  — 
DUST-PROOF. 

FRESH  INK  AT  ALL  TIMES,  whether  ink  is  in  well  two 
months  or  two  years. 

SELF-ADJUSTING— UNIFORM  DIP— your  pen  is  sup- 
plied with  just  enough  ink— no  OVERLOADED  PENS,  causing 
ink  spots  and  untidiness. 


Display  Cards  and  Imprinted  Circulars  FREE. 


SENGBUSCH  SELF-CLOSING  INKSTAND  COMPANY 


200  STROH  BUILDING 


MILWAUKEE,  WIS. 


BOOKSELLER  AND  STATIONER 


Sober  Second  Thought 


Possibly  you  have  not  as  yet  decided  what  to  do  about 
Importing  Holiday  Gift  Goods,  but  Christmas  will  arrive 
on  the  twenty-fifth  of  December,  just  as  punctual  as  the  tax 
collector,  and  it  is  as  necessary  to  be  prepared  for  one  as 
the  other. 


Be  Prepared  for  the 
Holiday  Trade 


Our  reputation  for  having  the  right  goods  at  the  right  price 
is  fully  sustained, — and  more.  We  recognize  the  fact  that 
this  year,  more  than  ever,  moderate-priced  lines  will  be  most 
popular.    We  have  them. 

If  you  are  a  Bookseller,  Stationer,  Jeweller,  Druggist  or  Art 
Dealer,  we  have  the  latest  novelties  to  suit  your  trade,  and 
can  convince  you  of  this  fact  with  the  opportunity. 


IMPORT  ONLY 


WARWICK  BROS.  &  RUTTER,  Limited 

TORONTO 


BOOKSELLER      AND      STATIONER 


NEW  BOOKS  PUBLISHED  BY  THE  HOUSE  OF  CASSELL 

Rt.  Hon.  Sir  Charles  Tupper,  Ban. 

PC,  G.C.M.G.     (Ex-Prime  Minister  of  The  Dominion  of  Canada) 

RECOLLECTIONS  OF 
SIXTY  YEARS  IN  CANADA 

To  attain  the  age  of  92,  and  to  have  devoted  over  sixty  years  to  pub- 
lie  affairs,  is  unquestionably  a  record  achievement  for  a  statesman, 
and  the  "Grand  Old  Man  of  Canada"  is  easily  the  doyen  of  the 
world's  politicians  of  to-day.  The  recollections  of  such  a  Long  period 
of  activity  in  the  forefront  of  Canadian  affairs  must  of  necessity  be 
of  appealing  interest.  These  go  back  to  pre-Federation  days,  when 
each  Province  went  its  own  way  without  regard  to  iis  neighbors. 

Although  the  leader  of  the  Conservative  party  of  the  Dominion,  yet 
it  was  he  who  inaugurated  the  policy  which  led  to  the  foundation  of 
the  Canadian  Pacific  Railway.  He  it  was  who  secured  the  first  Trans- 
atlantic steamer  service  to  Canadian  ports.  In  a  career  that  ex- 
tended from  a,  medical  practice  in  the  wilds  of  Nova  Scotia  to  the 
Premiership  of  the  Dominion,  Sir  Charles  Tapper  was  brought  into 
contact  with  many  of  the  men  who  made  the  history  of  the  past 
fifty  years,  and  his  "Recollections"  give  interesting  glimpses  behind 
the  scenes  of  International  politics.  Letters  written  by  Mr.  Joseph 
Chamberlain.  Earl  Grey,  Sir  J.  A.  Macdonald,  and  other  prominent 
politicians,  will  he  included  in  the  volume. 


W  i  t  h  Rembrandt 
Photogravure 
Frontispiece  and  16 
Illustrations.  Med- 
ium Hro,  416  pages. 
Cloth  gilt,  gilt  top, 
$4.00  net. 


Prince  von  Billow 


With  Rembrandt 
Frontispiece.  Med- 
ium Svo.  Cloth  gilt, 
gilt    top,    $4.00   net. 


(Late  German  Imperial  Chancellor  and  Prussian  President  of 
the  Council  of  Ministers) 

IMPERIAL  GERMANY 

England's  Influence  on  Her  Policy  and  Progress 

For  nine  years  Prince  von  Biilow  was  German  Imperial  Chancellor 
and  Prussian  President  of  the  Council  of  Ministers,  a  period  which 
was  fruitful  of  change  in  the  destinies  of  the  German  Empire.  The 
Prince  von  Biilow  volume  covers  a  very  wide  field,  and  deals  at  length 
with  most  of  the  large  questions  of  foreign  and  domestic  policy  with 
which  the  former  Imperial  Chancellor  was  concerned.  For  example. 
in  dealing  with  foreign  policy,  Prince  Biilow  discusses  in  turn 
Anglo-German  relations,  the  construction  of  the  German  Navy,  the 
South  African  War,  relations  with  Japan,  relations  with  the  United 
States,  relations  with.  France,  the  Morocco  question,  the  Triple  Al- 
liance, and  the  Bosnian  Annexation  crisis. 

In  discussing  these  grave  matters,  without  wilfully  disclosing  secrets. 
he  contrives  to  express  certain  very  definite  opinions  upon  questions 
that  are  in  the  main  controversial. 

It  is  of  interest  to  note  that  Prince  von  Biilow  says  that  it  was  the  most 
immediate  task  of  the  post-Bismarckian  policy  to  render  possible  the 
construction  of  a  "sufficient"  navy,  and  that  he  himself  had  this  task 
before  his  eyes  from  the  moment  when  the  Emperor,  on  board  the 
Hohenzollern  at  Kiel  in  1897,  appointed  him  Foreign  Secretary. 


CASSELL  &  COMPANY,  Ltd.,  Publishers,  55  Bay  St.,  Toronto 

LONDON  TORONTO  NEW  YORK  MELBOURNE 


BOOKSELLER     AND     STATIONER 


How  to  Sell  Pens ! 

The  way  to  make  money  on  pens  is  to  concentrate  on  one  line — the  line  that  gives  you  a  complete  assortment 
of  styles  on  a  minimum  investment,  and  enables  you  to  take  care  of  every  customer.  And  that  line  is  Esterbrook 
Pens. 

You  know  the  popularity  of  Esterbrook  Pens.  You  and  thousands  of  other  people  have  used  them  since  school 
days — and  they  have  always  given  satisfaction.  Their  reputation  extends  over  half  a  century,  and  the  moment 
people  think  of  <:pens"  they  invariably  think  of  "Esterbrook." 

That  is  one  of  the  reasons  Esterbrook  Pens  are  so  desirable  for  you  to  handle.  They  are  so  well-known  that 
they  really  sell  themselves — and  our  continuous  advertising  campaigns  keep  on  bringing  people  to  your  store.  And 
because  Esterbrook  Pens  are  so  satisfactory,  customers  who  buy  from  you  once  are  sure  to  come  again — and  our 
"selling  helps"  enable  you  to  take  good  care  of  them  and  make  them  think  well  of  your  store.  And  there's  a 
liberal  profit  for  you   that   makes   it   all   worth   while. 


We  create  the  demand 

You  make  the  profit 

Here  arc  some  of  tlie  things  we  arc 
doing  to  bring  Customers  to  you  and 
help  you  take  care  of  them: 

Advertising   in  the  leading   magazines 

to    gel     people 

to  your  store. 
We  keep  right 
at  it  year  after 
year.  Our  adver- 
tising extends  to 
every  part  of  the 
country  a  n  <1 

reaches  one  out 
of  every  three 
families.  Many 
of  these  people 
are  already  your 
customers ;  every 
one  is  referred 
to  the  dealers 
for  the  pens, 
and  the  people 
in  your  locality 
ought  t  0  get 
them    from    yon. 


Fakun  N.,,  048 


rterbrook 

Pens 


Handsome  show-cards 


STCftBlOOtiB 


rELPENS 


rm  MOST roruiA*  im  u*t 


will    help    your   sales    wonderfully. 


t  o  remind 
the  people — 
t  o  connect 
your  store 
with  our 
magazine  Ad- 
vertising. Ex- 
tremely neat 
and  attrac- 
tive. Fur- 
nished 
FREE.  Dis- 
played prion 
inently     thej 


I  ESTERBROOK'S ; 

SUPERIOR 
STEEL  PENS 


ESTERBROOK'S 

JACKSON  STUB 


IOHN  DOE 
No  <H«  FAS!  KKOOK  ST.,  H.  J 


dress   printed   right   on   them. 


Sample  cards  | 

to  make  it  easy 
to  give  people 
the  right  style. 
Show  them  the 
card,  let  them 
pick  out  .iust 
which  s  f  y  1  e  9 
they  like  liest — 
without  a  bit  of 
trouble.  The 
easy,  quick,  sat- 
isfactory w  a  v  , 
FREE. 

Envelopes 

to  save  time 
in  wrapping. 
One  of  twelve 
styles  for  re- 
'  tailing  pens 
6old  by  the 
dozen.  Ex- 
tremely con- 
venient for 
you,  and 
business-like. 
We  furnish 
them  free 
with  your 
name  and  ad- 


Counter  Show  Case  No.  1 


E-STEFI  BROOKS 

OPUl-AB    IN    USE 


A  handsome  display  case 
worthy  of  a  place  on  any 
counter.  Oak  or  cherry;  size 
13  x  14  inches.  Glass  cov- 
ered, with  twelve  compart- 
ments, each  holding  a  gross  of 
pens;  rear  drawer  for  extra 
stock.  Furnished  complete 
with  one  gross  each  of 
twelve    best   sellers. 

Pens    retail    for    $14.10 

Pens,  with  ease,  cost  you     7.10 

Your  Profit,  $7.30 


Display  Case  No.  3 


An  assortment  of  the  leading  styles  in  com- 
pact and  convenient  form.  Leatherette  cov- 
ered case;  size  5  x  7  inches.  Glass  covered, 
with  six  compart  inents.  e.ieh  holding  a  half 
gross  of  pens.  Furnished  complete  with  half- 
gross  each   of  six    popular   styles. 

Pens     retail     for     $3.60 

'ens,    with    ease,    eost    you    1.50 

Your  Profit,  $2.10 


Display  Case  No.  7 


A  new  and  attractive  style  of  pack- 
ing. Metallic  boxes,  each  containing 
one  dozen  pens;  enclosed  in  a  neat 
leatherette-covered  case;  size  4x8 
inches.  Furnished  complete  with  one 
dozen  each  of  eight  distinctive  styles, 
and  four  dozen  assorted  styles. 

Pens    retail    for     $1.20 

Pens,    with   ease,   eost    you 56 

Your  Profit,  $  .64 


Don't  put  off  this  opportunity.     Get  right  in  on  the  selling  of    .• 
Esterbrook  Pens.     Easy  and  desirable  business  to  handle,  and    .-' 
sure  to  increase  your  profits. 

USE  THE  COUPON  TO-DAY.  ^ 

If  you  are  already  selling  Esterbrook  Pens  and  haven't  „p  April8' 

our  signs,  sample  card,  and  envelopes,  write  us  to-day.  .^- 
Jf  you  do  not  handle  Esterbrook  Pens,  send  us   a    4?     Esterbrook 
trial  order  for  whichever  assortment  you  desire.      .■  *      New    YorkC°' 
Or  if  you  'd  rather  have  samples  first,  'send  for       .•"Please     send      me 
them.  .■    the     selling      helps 

„,.  ,        .  *►•     checked    below. 

Whatever   you  do,   do  it   TO-DAY.  show    Cards    (   , 

T^       .1                    I        w*k  C*             Sample  Card   (   ) 

KStfThrnOk      H**n  Envelopes    (   ) 

ljalcl  *J1.\J\JM\     1    CI1  .'    Enter  my   order   for  assort- 

_   -.  y>               *»-  ruent    checked    below: 

IVI  TOT        I      f\  Case   No,   1   (   )     Case   No.   S   (   ) 

MM.  g  .     V^VF.  .<*.•                   Case  No.   7   (  ) 

N%     Send  samples  and  catalogue — make 

Camden,  N.  J.  «*    check  mark  here:  (■) 

NEW  YORK  OFFICE  :         .        Name    

oe    t    L      ci  Address    

95  John  Street 

My    jobber   is    


BOOKSELLER     AND     STATIONER 


faja  MEKir  is  west 

StI5.IL  JU3T  OW£  CgMT 

W»tX  BRIHC  «  CARD 


Catchy  Card  Creations 


DISTINCTIVE  features  predominate  in  the  productions 
for  which  we  have  been  appointed  Canadian  Distributers. 
It  may  be  easy  to  get  bought  up  in  the  lines  you  have 
been  handling  from  season  to  season — yet  we  venture  to  state 
that  good  wisdom  will  be  displayed  by  those  who  link  up  with 
the  lines  we  here  enumerate: 

WATER  COLORS  The  inimitable  productions  of  the  Samuel 
Carpenter  Co.,  Philadelphia,  whose  witty  wordings  and  unique 
designs  make  it  a  decidedly  unique  line. 

STEEL  DIE— The  product  of  the  W.  L.  Nickerson  Co.,  Boston, 
clever  work  of  unprecedented  art — yet  at  prices  that  render  them 
fit  and  suitable  for  any  tidy  store. 

PHOTOGRAVURE— The  .leanness  of  cut  and  refinement  of 
design  of  the  Drysdale  Co.,  Chicago,  make  it  a  line  that  is 
decidedly  striking. 

PICTORIAL — The  unusually  attractive  line  that  constantly 
wins  friends  is  the  J.  Raymond  Howe  line,  of  Chicago,  whose 
Motto  Cards,  Postals,  Calendars  and  Dille  Pictures  are  irresist- 
ible to  the  buyer  of  taste  and  refinement. 

MESSAGE  ITEMS— in  Postals,  Letters  and  Folders.  The 
popular-priced  line  of  the  Sandford-Prince-Pease  People  with 
their  "One  to  You''  sentiment: 

We've  put  out  the  signal — You  get  in  touch — It's  your  interest 
and  ours,  too — but  it  takes  the  combination  to  get  the  mutual 
results.  Shall  we  have  the  privilege  of  helping  you  help  your- 
self in  supplying  your  trade  with  "Tilings  Different  "  in  "Likely 
Things"  in  Catch v  Card  Creations? 


The  Sutcliffe  Co. 

77  YORK  STREET,  TORONTO 


BOOKSELLER     AND     STATIONER 

^IIH'lillllll'I'lJllllllllil'ITirilllKIIIIIITIIIIMIIIIIIIICINII 


^RIES  SFHftSEBSE 


OPENS  50  LETTERS  PER  MINUTE 


CAN  NOT 
CUT  ENCLOSURES 


Our  RIES  LETTER  OPENER,  aside  from  saving 
valuable  time,  eliminates  all  liability  of  injury  to  enclosures 
and  the  annoyance  incurred  by  opening  letters  the  old  way. 
It  is  simply  a  marvel  in  the  art  of  instantaneous  letter  open- 
ing and  should  be  in  use  in  every  well  equipped  office. 

No  office  appliance  is  more  necessary  than  a  machine  of 
this  type;  if  there  is  one  thing  more  than  another  which  re- 
quires rapid  work  and  over  which  more  time  has  been  lost, 
it  is  in  opening  the  mail. 

Made  of  the  best  materials  in  3  Sizes  and  2  attractive  Models, 
handsomely  finished.     EVERY  MACHINE  GUARANTEED. 
The  scientific  Way     A  pleasure  to  use 
Prices,  illustrated  and  descriptive  matter  on  request 

The  0.  K.  Manufacturing  Co.,  Syracuse,  N.  Y.,  U.S.A. 

Stationers  Specialties,  Sole  Licensors  and  Makers  of 
The  "SANITARY"   Patent  Erasers 
The  "RIES"  Patent  Envelope  Opener 
The  "WASHBURNE"  Patent  Paper 
Fastener  of  "O.K."  Fame 

L  *  C.  HARDTMUTH.  LTD.,  KOH-I-NOOR  HOUSE,     LONDON,  ENGLAND 
Sole  selling  agents  lor  Europe,  Asia,  Australia,  New  Zealand  and  South  Arn^* 


1!  The  same  wisdom  and 
foresight  which  prompts 
a  manufacturer  to  ad- 
vertise, will  naturally 
guide  him  in  forming 
his  whole  selling  and 
general  business  policy, 
and,  like  a  good  gen- 
eral, he  is  prepared  for 
every  contingency  and 
emergency. 


PICTURES  I 

de  Luxe  | 

PICTURES— good  pictures— have  | 

a    universal    appeal.      Children,  | 

young  folks  and  grown-ups,  all  seek  | 

the  pleasure  and  inspiration  of  good  | 

pictures.     Many  have   acquired   the  j 

hobby  of  collecting   "things    bcauti-  | 

ful"  in  pictures.  I 

Here    is  a    line    that    would    be  well  | 

worth  your  while  handling.  The  profit  | 

is  much  greater  than  on  other  goods  1 

and  good  pictures  can  be  made  the  | 

"trump  card"  for  drawing  the  profit-  ] 
able  trade  to  your  store.    Our  line  of 
Pictures  de  Luxe  offers  you 

The  I 
Largest  Assortment 
in  Canada 

of  fine  art  Framed  and  Sheet  Pictures,  Engrav-  H 
ings,  Water  Colors.  Bijouterie  and  Objects  = 
D'Art.  Many  reproductions  of  the  rarest  mas-  = 
terpieees  picked  with  care  and  discrimination  = 
from  the  choicest  gems  of  English,  German,  § 
French  and  American  art.  It's  the  unquestion- 
able quality  of  these  pictures  and  their  wide  1 
range  of  subjects  and  styles  that  give  them  such  J 
a  strong  universal  appeal.  And  their  moderate  jl 
prices  put  them  within  reach  of  all. 

If  you  are  unable  to  visit  our  show  rooms  at  460  J 

Birks  Building.   Montreal,  and   see  for  yourself  W. 

these  beautiful  lines,  drop  us  a  card  to-day  for  p 
more  complete  information  and  quotations. 

PAUL  SAKS  1 

Wholesale  Fine  Art  Dealer 

460   BIRKS   BUILDING 

MONTREAL  I 


10  BOOKSELLER     AND     STATIONER 


||,,iiiiiiiiiuiiiiiiiiiiiiiiiiii!Hiiiiiiiiiiiiiiiiiii!iiiiiiiiiiMiiiiniiiitiiiiiiiiiiiiiiiiiiiiiiiimninniiiiiiinjnimiiiHiiiiiiiiiiuiiiii||» 


'"'•'ill1'  1 1  ^  J*€i  R#IAI* 

I  N6WS  Go.,L>imiteD 

^    TORONTO.MONTREAL, WINNIPEG 


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\  4 


l||.flllllllllllllllllllllllinilMIIIIMIIIIIIIilUIIIII!llllllllll>IIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIUIIII||M|( 

FICTION!  FICTION!  FICTION! 

A  WANDERER'S  NECKLACE 

by  SIR  H.  RIDER  HAGGARD 

This  is  recognized  as  being  this  popular  author's  masterpiece  and  is  having  an 
enormous  sale. 


Our  stock  is  complete  in  every  detail  and  includes  the  latest  and  best  at  Publish- 
ers'own  prices.    A  few  now  offered  are 

A  WHITE  PASSION  V.  R.  Teetgen 

BEHIND  THE  BEYOND   Stephen  Leacock 

THE  LIGHTER  SIDE  OF  IRISH  LIFE  Geo.  A.  Birmingham 

THE  CONFESSION  OF  A  FOOI Ugust  Strindberg 

THE  INDIAN  LILY Hermain  Sudermann 

MARRIED August  Strindberg 

THE  SOULS  OF  MEN Martha  M.  Stanley 

THE  HOUR  OF  CONFLICT   Hamilton  Gibbs 

THE  WASP Theodore  ( ioodridge  Roberts 

IRISHMEN  ALI Geo.  A.  Birmingham 

THE  FOUR  GATES Amy  Le  Feuvre 

THE  WHITE  GAUNTLET  Percy  J.  Brebner 

THE  SCARLET  WOMAN Joseph  Hocking 

THE  FLYING  INN  G.  K.  Chesterton 

,  A  DOG  WITH  A  BAD  NAME Talbot  Baines  Reed 

MY  FRIEND  SMITH  Talbot  Baines  Reed 

THE  CARPENTER  AND  THE  RICH  MAN Bouck  White 

THE  MUSIC  LOVERS'  LIBRARY 

A  full  selection  on  hand  at  all  times.   This  is  the  best  line  of  music  ever  put  out 
at  the  price  from  a  British  publishing  house. 


We  also  carry  a  full  line  of  Joke  Books,  Dictionaries,  Song  Books,  Dream  Books, 
Fortune  Tellers,  etc.  It  will  pay  you  well  to  stock  these  lines  as  there  is  a  con- 
tinual demand  which  will  come  your  way  as  soon  as  they  are  on  display. 

ORDER  YOUR  SUPPLY  NOW. 

MONTREAL,  254  Lagauchetiere  St.  TORONTO,   91  Church  St.  WINNIPEG,  14-16  Princess  St. 


BOOKSELLER     AND     STATIONER  11 

i ...  iHiiiiiiiHniiiHiiiiiii  mi! iiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiini 

; 

ft 


##**       News  Go.,L»imiteD 

*lfll>"'    U|ii[JA    TORONTO, MONTREAL, WINNIPEG 


— \.(J| 


l||k(nillllllllllllllllllllllllIIGIIIIIHIIHIIMHIIIIIIIIIIIIIIUUIIllllUIIIIIIHUIIIIIIIIIIIIIIHIIIIIIIHIIIIIIIIIIIIHIIlllMIIIIIMIIIIIIHIIUHIIinilllllllllllllia||fr 

NOW  is  the  time  for  dealers  to  go  through   their  stock 
of  "PAPER    BOUND    NOVELS"   in   anticipation  of 
the  Spring  and  Summer  output. 

Find  out  what  lines  you  are  short  of  and  notify  us.  We  will  guarantee  you  the 
best  selection,  bar  none,  which  is  always  worth  a  higher  price.  On  the  latter 
point  we  score  again,  as  our  prices  are  equally  as  low  as  any  of  our  competitors. 
We  do  so  from  the  fact  that  we  do  not  carry  only  one  or  two  Publishers'  lines,  but 
a  picked  selection  from  all  the  best  British  Publishing  Houses,  a  few  of  whom 
we  mention  here : 

JOHN  LONG,  NEWNES,  PEARSON, 

WARD  LOCK,  CHATTO  &  WINDUS,  METHUEN, 

EVERETT,  CASSELLS  AND  GREENING,  ETC. 

Stocks  of  all  those  Publishers'  lines  are  kept  at  our  three  Canadian  Offices,  there- 
fore you  cannot  go  wrong  in  making  application  to  either  of  those  places. 


The  fastest-selling  series  at  the  present  time,  and  which  is  no  temporary  boom,  but 
here  to  stay,  is  the 

SEVENPENNY  CLOTH  SERIES 

If  you  have  not  tried  this  series  yet  for  a  permanent  line,  do  so  at  once;  you  will 
realize  it  is  to  your  advantage. 

You  make  more  profit  on  this  line,  and  profit  is  the  chief  aim  of  your  business. 

TRY  ONE 

of  our  SPECIAL  ioo  SELECTED  LOTS.  You  won't  find  a  dead  one  amongst 
them. 

A  new  shipment  to  hand  of  Donahue's  and  Westbrook's  famous  American  Paper 
Bound  Novels.  These  cover  the  famous  Jesse  James,  Alger,  Flashlight  Detective 
Stories,  Etc. 

Get  in  early  on  the  new  arrivals.  Selection  is  sure.  Everything  in  the  novel  line 
of  business. 

MONTREAL,  254  Lagauchetiere  St.  TORONTO,  91  Church  St.  WINNIPEG,   14-16  Princess  St. 


12 


BOOKSELLER      AND      STATIONER 


DON'T  HESITATE 

The  Very  Uniqueness  of  the  Packard 
Line  Will  Sell  Itself  in  Your  Store. 

Here  is  a  line  of  Personal  Greeting  Cards  that  for  sheer 
beauty,  refinement  and  attractiveness  have  never  been 
equalled,  and  will  sell  themselves  wherever  displayed. 

You  cannot  fully  appreciate  the  real  value  of  the  Packard 
Line — their  beauty,  charm  and  distinctiveness — until  you 
see  them,  handle  them  with  your  own  hands  and  catch  the 
feeling  of  "quality"  that  accompanies  them. 

■lust  -cud  to-day  and  have  a  sample  book  of  Packard  Bros.' 
complete  15*14  line  reserved  for  you.  Compare  the  merits 
of  these  cards  with  any  other  line  you  have  ever  seen.  Then, 
and  only  then,  will  you  be  in  a  fitting  position  to  judge 
whether  or  not  the  Packard  Line  will  double  your  Greeting 
Card  sales  in  1914. 


Writt  NOW,  while  yon  think  of  if. 


PACKARD  BROTHERS 


329  CRAIG  STREET  WEST 


MONTREAL,  P.Q. 


Two  Notable  Novels 


PENROD 


By  Booth  Tarkington 


Author  of  "The    Gentleman    front    Indiana," 

"Monsieur  Beaucaire,"  etc. 
Nowhere  has  Booth  Tarkington  done  such  fin- 
ished, exquisite  work  as  in  this  story  of  boyhood. 
The  full  flavor  of  his  story  is  not  only  for  the 
grown  man  or  woman,  but  for  all  ages  that  love 
the  comic  muse.  It  is  a  picture  of  a  boy's  heart, 
full  of  those  lovable,  humorous,  tragic  things 
which  are  locked  secrets  to  older  folks  unless 
one  has  the  gift  of  understanding.  Booth  Tar- 
kington has  it  eminently,  and  "Penrod"  will 
stand  as  a  classic  interpretation  of  the  omni- 
present subtlety — BOY. 

Harry  Leon    Wilson,  Author  of  "Bunker  Bean,'   etc. ,  says: 

"I  think  you  have  never  done  anything  so  good 
as  the  Penrod  stuff.     I  am  pretty  sure  I  detect 
strokes    here   and   there   that   you    have   never 
before  equalled." 
Really  illustrated  by  Cordon  Grant.    Net,  $1.25 


S.  B.  GUNDY 


WHEN  GHOST 

MEETS  GHOST 

By  De  Morgan 

Already  another  De  Morgan  success.  The  first 
large  edition  was  exhausted,  and  a  second  on 
press  in  le.^s  than  a  week  after  publication.  The 
New  York  Times  Review  says  of  it:  "The 
ghosts  which  Mr.  De  Morgan  has  brought  to 
light  are  of  quite  a  different  sort,  and  vastly 
more  astonishing  ...  a  fine  romance  which 
allows  one  forever  to  marvel  that  life  can  be  so 
full  of  illogical  surprises,  of  anti-climaxes,  of 
funny  happenings  and  of  beautiful  ones  .  .  . 
And,  as  in  every  good  romance,  there  is  plenty 
to  happen  .  .  .  These  are  people  whom  we 
shall  place  along  with  those  in  "Joseph  Vance.'  " 
862  pp.    $1.25  net. 

-      TORONTO 


Publisher  in  Canada  for  Humphrey  Milford 


BOOKSELLER      AND      STATIONER 


13 


■      - 


ELIMINATE 
STRINGS 
RUBBERS 
HOOKS  KNOTS 
CORDS  BANDS 
TAPES  TIES 


FROM  1  TO 
2  INCHES 
FROM  2  TO 
4  INCHES 


EVERLASTING 
ALL  SIZE.S 
ADJUSTABLE 
EXPANDING 


V'5 


L 


A  happy  combination  of  neatness,  permanency  and  space  economy,  instantly  adjustable.     Every- 
body   has    insurance   policies,    deeds,    etc.,   to    protect.     Just  show    them,    they   sell    on   sight 

A.  R.  MACDOUGALL  &  COMPANY    TheSmeadMjs.Co., 

Canadian  Representatives,  266-268  King  Street  West,  TORONTO       Hastings,  Minn. 


14 


BOOKSELLER      AND      STATIONER 


cn^ARO-MAG 


now  read  this 


With  the  opening  of  the  Toronto  Business  Show  (April  23rd  to  29th),  you  will  see  the  inaugura- 
tion of  an  extensive  and  intensive  campaign  on  our  part,  to  familiarize  the  Puhlic  with  the  many  differ- 
ent lines  and  the  diversified  advantages  of  every  article  known  by  the  name  of  "Aromac."  We  know- 
that  when  the  Puhlic  once  get  acquainted  with  the  members  of  the  "Aromac"  family,  and  the  other  lines 
associated  under  the  same  roof,  and  their  superior  quality,  workmanship,  design,  etc.,  they  will  insisl 
on  maintaining  that  acquaintance.     Tt  will  moan  Profit  for  you.  and  what  profits  you  interests  us. 

Over  loo. Ooti  people  will  visit  the  Toronto  Business  show,  and  we  are  going  to  hammer  it  into  the 
minds  of  those  100.000  people,  with  the  latest  idea-  in  advertising,  literature  and  novelty  demonstra- 
tions, that  the  "Aromac''  line-  are  the  superior  of  any  other  in  their  respective  field.  See  to  it  that  you  air 
not  short  on  any  of  the  "Aromac"  line-. 

Our  selling  organization  has  lately  been  augmented,  and  our  3tock  and  shipping  facilities  have 
been  increased,  so  that  you  may  expect  and  will,  receive  a  service  second  to  none  in  the  Stationery  Trade. 

Tf  you  intend  visiting  the  Business  Show,  make  our  office  your  headquarters.  Send  your  mail  and 
meet  vmiv  friends  here. 


he  is  out  again 


The  man  with  a  camera  wants  what  he  want* 
and  when  he  wants  it.  The  price  is  very  seldom 
an  object,  but,  if  you  carry  the  Holman  line  of 
albums  you  can  meet  him  on  price,  quality  and 
sizes,  in  different  bindings  and  loose-leaf  styles, 
and  even  to  re-fills.  Every  book  the  handiwork  of  a 
master  craftsman.  If  you  do  not  have  a  photo- 
graph department  you  should  at  least  have  a  stock 
of  photo  albums.  There  is  a  good  margin  of  profit 
in  them,  and  with  the  new  Parcel  Post  system,  you 
can  keep  your  range  complete  at  all  times. 

The  leaves  are  made  of  a  heavy,  serviceable 
quality  rag  carbon  paper.  They  have  a  flexible 
flat-opening  back,  assuring  long  life  and  service — 
just  a  combination  of  common-sense  and  expert 
workmanship,  but  it  means  a  lot. 

Tf  you  are  interested,  write  our  Service  Depart- 
ment, and  we  will  show  you  how  you  can  increase, 
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are  you  looking 


for  a  line  that  requires  no  advertising,  that  means 
a  satisfied  customer  every  time,  that  is  big  enough 
for  the  biggest  and  small  enough  for  the  smallest? 
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Co.'s  products,  always  low  in  price,  but  high  in 
quality. — Dustless  chalk,  school  and  artists'  cray- 
ons, and  the  cheaper  kinds  for  the  tiny  tots.  Then 
again  they  make  crayons  for  every  kind  of  com- 
mercial use.  for  glass,  green  hide,  wet  lumber  or 
any  other  kind  of  work.  Tf  you  have  a  factory. 
school  or  academy  in  your  town  that  should  be 
interested  in  a  quality-first  article,  just  write  our 
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trade. — Everybody  is  open  to  conviction,  and  we 
have  the  punch  to  put  it  over. — See  our  exhibit 
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your  while. 


AD  M  A  PHAI  IP    Aft  JP         i~*f\  CANADIAN  REPRESENTATIVES 

.  K.    IViAA^UV-FUIjALiLi    CI    ^W.,  266  KING  ST.  WEST,  TORONTO,  ONT. 


BOOKSELLER      AND      STATIONER 


15 


c^AROMAG 


We  Have  a  New  One 

We  would  like  to  tell  you  about  this  new 
Rapid  Pencil  Sharpener,  the  old  one  was  a  cracker- 
jack  and  the  best  seller,  but  the  new  one — well  it 
is  going  to  get  them  all  talking.  You  can't  get 
one  for  love  or  money  just  now,  only  the  model 
out  so  far.  But  look  for  next  month's  advertise- 
ment in  the  '"Bookseller  and  Stationer"  for  full 
information. 

SPIRO  MFG.  CO.,  New  York,  N.Y. 


Where  Novelty  Counts 

That  line  of  flexible  pads  we  are  making  com- 
bines the  best  of  workmanship  with  the  finest  of 
materials — the  very  latest  in  novelty  designs — 
result  a  desk  pad  that  will  be  a  credit  to  the  finest 
desk  or  the  most  select  library — but  primary  a 
desk  pad  at  a  reasonable  price — to  buy  and  to  sell. 

I.    SMIGEL,    Manufacturer,    New    York 


FRIEND  STATIONER 

If  you  have  any  difficulty  about 
pastes  or  gums  and  that  kind  of 
thing,  take  thought  of  "GLOY." 

THE  MORE  YOU  THINK 

the  wiser  you  will  be.   until  you 

TRY  "GLOY" 

when    you    have    arrived    at    the 
highest  sticking  point. 

Ask  your  jobber  or  ask  the  manufacturer  to 
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average,  the  quality  is  far  above. 

Sizes:  5  oz.,  10  oz.,  30  oz.,  gallon.-. 

Manufacturer 

A.  WILME  COLLIER 

8th  Avenue  Works,  Manor  Park,  London  E.,  England 


BACKED  BY  140  YEARS'  EXPERIENCE 


THE  WAVERLEY  FOUNTAIN  PEN 

Pen  manufacturing  in  all  its  different  stages  has  been  carried  on  at  the  same  street  address  by  the 
same  family  for  over  140  years — only  merit  itself,  with  constant,  scientific  research  and  experiment,  could 
stand  such  a  test — the  final  result  is  the  Waverley  Fountain  Pen — A  gold  pen  point,  an  exact  duplicate 
of  the  world's  premier  steel  pen,  The  Waverley,  with  an  especially  adapted  perfect  feed.  You  can  sell  your 
best  customer  a  Waverley,  feeling  perfectly  assured   that  it  will  give  absolute  satisfaction.     Retails  at  $3. 

They  Come  as  a  Boon  and  a  Blessing*  to  Men 


,,    - =ST     MACNIVEN1.COME.R0N 

'CMlTHE  OWL  PEN 


The  Pickwick,  The  Owl  and  The  Waverley  Pen 

Absolutely  the  finest  in  steel  pens— a  pen  for  every  hand  and  a  purpose  for  every  pen — If  you 
stock  this  series  you  can  always  rest  assured  that  you  can  meet  every  demand.  Complete  stock  always 
on  hand  at  Toronto.  Manufactured  by  Macniven  &  Cameron,  Limited,  Edinburgh,  London,  Birmingham. 


A.  R.  MACDOUGALL  &  CO.,  266  king  st.  west/ Toronto,  ont. 


16 


BOOKSELLER     AND     STATIONER 


It  is  well  enough  to  sell  merch- 
andise and  make  a  profit,  but 
unless  what  you  do  sell  so 
pleases  the  purchaser  that  other 
sales  will  follow,  the  work  is 
only  half  done. 

One  article  should  be  capable  of 
performing  the  double  duty  of 
making  a  profit  for  you  and 
creating  confidence  in  all  of 
your  merchandise. 

The  combination  is  found  in 


<?i 


ranes 


[THI    CORRECT   U  KIl'IM,   PAP1  Kl 


Eaton,  Crane  &  Pike  Co. 

PITTSFIELD        -  -         MASSACHUSETTS 

NEW  YORK       -         -         Brunswick  Building,  225  Fifth   Avenue 
CHICAGO      -      601   Monroe  Ruildine,  108-110  S.  Michiean   Ave. 

PHILADELPHIA 1024  Filbert  Street 

HOSTON 387  Washington   Street 


BOOKSELLER     AND     STATIONER 


17 


TOY 
BOOKS 
IN  LINEN 
OR 
PAPER 

A.  B.  C.'s 


The  "ROSIE-POSIE"  Series 

has  proved  an  enormous  success,  owing  to  the 
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Latest  Additions 

Tlje  Dandy-Andy  Book 

A  book  of  Dandelions,  Flowers,  and  Clocks. 
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The  Twirly-Whirly  Book 

A  comical  animal  book  of  tails  and  trunks.  Pic- 
tures by  Margaret  Clayton.  Verses  by  J.  Clayton. 


The   Maisie  Daisy  Book 

Pictures  by  Anne  Anderson. 

The  Georgie-Porgie  Book 

The  Rosie-Posie  Book 

The  Higgledy-Piggledy  Book 


rchibald  Williams 


Things  to  Make  a 

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By  the  Late  Captain  Scott,  R.N.      2  Vols.  35c.  each 


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By  an  Anonymous  Author.  The  best  Western  tale  published  in 
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philosophy  are  strangely  unfaltering  courage,  rugged  strength 
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DIANE  OF  THE  GREEN  VAN. 

By  Leona  Dalrymple.  The  big  seller  for  March.  Firs!  Canadian  edition  sold 
out  ten  days  after  publication;  repeats  are  coming  in  rapidly.  Price,  Illus- 
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By  Helen  R.  Martin.  Author  of  Tillie,  a  Mennonite  Maid.  A  tale  of  the 
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By  Rutli  Holt  Boucicault.  A  love  story  of  modern  life  in  which  Mrs.  Bouci- 
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THE  VISION  OF  JOY  or  WHEN  BILLY  SUNDAY 
CAME  TO  TOWN, 


By  Alexander  Corkey.  Author  of  The  Victory  of  Allen  Rutledge.  Mr. 
Corkey  lias  gone  back  to  the  scenes  of  his  successful  novel,  "The  Victory  of 
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The  Greatest 

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quire  of  paper  is  folded  in  the  regular  way,  but  padded  in  tablet  form,  with  a  sheet  of  blotting 
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tablets  come  in  two  sizes.  Regina  and  Salisburv,  and  two  qualities,  Swansdown  Linen  and  Scotch 
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As  an  extra  inducement  to  the  Trade  and  to  get  the  "RED-E-FOLD"  introduced  quickly,  we  offer 
the  following 

ASSORTMENT  FOR  $20.00 


25  x  Regina  size  Pad,  Scotch  Plaid  quality 
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25  x  Salisbury  size  Pad,  Swansdown  quality 
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together  with  two  beautifully  lithographed,  artistically  designed  display  cards,  in  colors,  for  counter 
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THE  COPP,   CLARK   CO.,  LIMITED 


WELLINGTON  ST.  AT  PORTLAND  SQUARE 


TORONTO 


BOOKSELLER      AND     STATIONER 


ARE  YOU  STOCKING 

THE  INSIDE  of  the  CUP? 

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ANOTHER  BIG  SELLER 
Jack  London's 

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Old  Mole,  by  Gilbert  Caiman   $1.25 

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The  Reconnaissance,  by  Gordon  Gardiner,    111ns.  in  color 1.25 

A  Stepdaughter  of  the  Prairies,  by  Margaret  Lynn  1.25 

Stories  of  Red  Hanrahan,  by  Wra.  Butler  Yeats 1.25 

Round  the  Corner,  by  Gilbert  Cannan 1.25 

Books  by  TAGORE,  the  Hindu  Poet  (Winner  of  the  Nobel  Prize) 
Over  100,000  copies  of  ''The  Gardener"  sold  in  the  United  States  in  6  months. 

The  Gardener $1.25         I  iiianjali $1.25 

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MACMILLAN'S,    TORONTO 


BOOKSELLER      AND      STATIONER 


21 


Heath,  Cranton  &  Ouseley. 


GENERAL  LITERATURE 


VINCENT    DE    PAUL,    PRIEST    AND    PHILAN- 
THROPIST. 

E.  K.  SAUNDERS.    Illus.    16s.  net. 

[3rd  Impression. 

The  Times  (three-column  review)  :  "Vincent  de  Paul 
has  long  demanded  a  biographer,  and  by  a  rare  stroke 
of  luck  has  found  the  right  one.  .  .  .  The  author  seems 
to  have  long  hoarded  the  subject  in  her  heart  and  to 
have  found  some  secret  response  to  St.  Vincent's  spirit." 

The  Athenaeum:  "A  fit  study  for  a  philosopher,  and 
such  the  author  proves.  .  .  .  She  has  performed  an 
uncommon  and  admirable  feat." 

ENGLISH    LITERATURE    FROM    "BEOWULF" 

TO  BERNARD  SHAW. 

P.  SEPTON  DELMER,  Lecturer  in  English  at  the 
University  of  Berlin.     2s.  6d.  net.  [Just  Ready. 

CAPITALS    OF    THE    NORTHLANDS. 

IAN  C.  HANNAH,  M.A.,  Author  of  "Eastern  Asia,  a 
History,"  "The  Sussex  Coast,"  "The  Berwick  and 
Lothian  Coasts,"  etc.  With  Twenty-two  J'en  and  Ink 
Illustrations,  and  Pour  Plans.     6s.  net.  [Just  Ready. 

SOME   COUNSELS   OF   S.   VINCENT  DE  PAUL. 

E.  K.   SANDERS.    Is.  net.     (Devotional.)       [Just  Ready. 
THE  GODHEAD  OF  JESUS. 

G.  S.  HITCHCOCK,  D.D.  (Doctor  of  Sacred  Scripture, 
Rome)    2s.  6d.  net.  [Just  Ready. 

BONDS  OF  SOCIETY. 

JOHN    SUTHERLAND.    M.A.    10s.    6d.    net.  [April. 

THE  BAN  OF  THE  BORI. 

AN  ACCOUNT  OP  DEMONS  AND  DEMON-DANCING 
IN  WEST  AND  NORTH  AFRICA.  Major  A.  J.  N. 
TREMEARNE,  M.A..  Dip.  Anth.  (Cantab.),  P.R.G.S., 
F.K.A.I.,  sometime  Scholar  and  Prizeman,  Christ's  Col- 
lege, Wort  Travelling  Student  and  Hausa  Lecturer, 
Cambridge,  Barrister-at-law,  of  Gray's  Inn.  Author  of 
"Hausa  Superstitions  and  Customs,"  "The  Tailed  Head- 
Hunters  of  Nigeria."  etc.  With  Coloured  Frontispiece. 
60  Photographic  Illustrations,  and  47  Figures  in  the 
Text.     £1   Is.  Od.   net.  [April. 

A    TRANSLATION    OF    THE    "BACCHAE"    OF 
EURIPIDES. 

P.  A.  EVELYN.  B.A.  (Balliol  College.  Oxford).  This 
scholarly  and  beautiful  translation  of  the  "Baechae" 
is  one  that  will  appeal  to  every  lover  of  the  Classics. 
Is.  6d.  net.  \ J ust  Ready. 


THE     LITERARY     YEAR     BOOK     AND 
AUTHOR'S   WHO'S   WHO,   1914. 

Edited   by   BASIL   STEWART.     6s.  net. 


THE 


[Ready. 


WAR    AND    SPORT    IN    INDIA,    1802-1806;    AN 
OFFICER'S    DIARY. 

With   Frontispiece  and   Map.     15s.  net. 

The  Spectator:  "The  Diary  gives  a  picture  of  cam- 
paigning that  must  be  almost  unique.  .  .  .  Such  a  book 
has  a  particular  value  because  the  period  of  Lake's 
campaigns,  we  think,  has  never  been  exalted  to  its 
proper  dignity   in   general   esteem." 

The  Observer  :  "Whether  he  writes  of  battles,  or  tiger 
hunting,  or  drinking,  he  always  writes  with  keenness 
and  enthusiasm  which  makes  the  book  very  good  to  read." 

ENSLAVERS  OF  KINGS. 

THORNTON  HALL.  16  Illustrations.  This  is  a  book 
which  should  be  in  the  hands  of  all  interested  in  people 
who   have   made   history.     15s.   net.  [Just  Ready. 

FEUDS  OF  THE  FURTIVE  FOLK. 

F.  ST.  MARS,  Author  of  "On  Nature's  Trail."  etc. 
Illustrated  in  Colour  by  P.  Starmer.    5s.  net. 

[Just  Ready. 

CATHOLIC      DEMOCRACY,      INDIVIDUALISM, 
AND   SOCIALISM. 

FATHER  HENRY  DAY,  S.J.  With  a  Preface  by 
Cardinal   Bourne.     6s.  net.  [April. 

THE  CODEX  LAUDIANUS  (I  [Wordsworth's  02]) 
of  the  Epistles  of  S.  Paul. 

Numbered  Laud.  Lat.  10S  in  the  Bodleian  Library  at 
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SINK  RED  SUN. 

JESSIE  LIVESAY,  author  of  "The  Little  Tin  Gods," 
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THE  WOMAN  FROM  THE  UNKNOWN. 

STEWART  WREN,  Author  of  "The  Willow  Bunting 
Mystery,"  etc  [Just  Ready. 

THE  KING  CALLED  LOVE. 

MAY  ALDINGTON,  Author  of  "Meg  of  the  Salt  Pans." 
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"A  Man  from  Kent,"  etc.  [Just  Ready. 

THE  MINOTAUR  OF  CAPRI. 

ALECK  T.  ELLIS,  Author"  of  "The  Vision  of  Hermione." 
etc.  [April. 

THE  STRENGTH  OF  A  CHAIN. 

HESTER  WHITE,  Author  of  "Mountains  of  Necessity." 
"Uncle  Jem,"  etc.  [Just  Ready. 

THE  SUN  GOD. 

The  Rev.  ARTHUR  WEiSTCOTT.  [April. 

"PHOEBE  MAROON." 

MARY  P.  RAPHAEL,  Author  of  "An  Island  Interlude," 
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THE  PURPLE  FROGS. 

H.    W.    WESTBROOK    and    LAWRENCE    GROSSMITH. 

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1  God's  Good  Man 

2  Master  Christian 

3  Holy  Orders 

4  Treasure  of  Heaven 

5  The  Moneymoon 
Author 

■iiiv  ('.  Rowland 
EeleD    Mathers 

Marshall  Saunders 


.Marie  Corelli 
Marie  Corelli 
Marie  Corelli 
Marie  Corelli 


II 


10  The  Magnet 

11  Cherry  Ripe 

12  Beautiful  Joe 

13  Her    Weight    in    Gold 

Ceo.  Barr  McCutcheon 

14  Father  Sergius       -       -       -     Tolstoi 

15  Forged  Coupon       -       -       -     Tolstoi 

16  Hadji    Murod        -        -  Tolstoi 

17  Lady    Caprice 

Author  "Broad  Highway" 

18  The  Fair  Dominion  -  R.  E.  Yernede 

19  The  Long  Patrol  H.  A.  Cody 

20  Rebecca   of   Sunnybrook    Farm 

Kate  Douglas  Wiggin 

21  City  of  Beautiful  Nonsense 

E.   T.  Thurston 

22  Greatest  Wish  in  World 

B.   T.   Thurston 

23  Mirage  E.  T.  Thurston 

24  The  Sign  of  the  Cross  Wilson  Barrett 

25  Stranleigh's  Millions  •  Robert  Barr 

26  The  Divine  Fire  May  Sinclair 

27  Eben  Holden  [rving  Baehellor 

28  Spanish  Gold    -    <;.  A.  Birmingham 

29  The  Call  of  the  Blood 

Robert   Hichens 

30  Mammon  and  Co.  E.  F.  Benson 

31  The  Fourth  Watch  H.  A.  Cody 

Author   "The    Frontiersman'' 

32  The  Lad  Felix  Henry  Miln.r 
A   Tragedy  of  the  Ne  Temere) 

33  Captain  Desmond  Maud  Diver 

34  The  Shadow  of  the  Rope   Hornung 

35  The  Shulamite  Claude  Askew 

36  Red  Pottage   -   Marv  Cholmondelev 

37  Mr.  Achilles       -  Jennette  Lea 

Author  "Uncle  William" 

38  David  Harum        -        -        Westeott 

39  Lords  of  the   North  -     Laut 

40  My   Lady   of  the   Snows    -    Brown 

41  The   Trail  of    '98  -       Service 

42  The   Second    Chance      -      McClung 

43  Sowing  Seeds  in  Danny      McClung 

44  Mrs.  Wiggs  of  the  Cabbage  Patch 

Rice 

45  Sacrifice  of  the  Shannon  -  Hickman 


46  Rose  in  the  Ring 

47  The  Alternative 

48  The  Card 

49  The  Foreigner 

50  The  Doctor 

51  The  Prospector 

52  The   Man    from 

53  Glengarry 


Glengarry 
Schooldays 

130  Cease 
131 


McCutcheon 

McCuteheon 
Arnold  Bennett 
-  Connor 
Connor 
Connor 
Connor 
Connor 
Firing 


:  Broad   1 1  Lghvt  ay  ' ' 

54  Sky    Pilot         -  Connor 

55  Black  Rock       ....     Connor 

56  The  Frontiersman  •        Codj 

57  Forest,  Lake  and  PrairieMcDougall 

58  Saddle,  Sled  and  Snowshoe 

McDougall 

59  Scarlet  Runner 

C.    N.    &    A.    M.    Williamson 

60  Dodo      ....       B.  P.  Benson 

61  The   Stampeder       -       S.   A.    White 

62  The  Angel  of  Pain    -     E.  F.  Benson 

63  From  the  Great  Lakes  to  the 

Wide  West      -      -      -      McEvoy 

64  Paul         •         -         -         E.     F.     Benson 

65  By  Canoe  and  Dog  Train 

E.  R.  Young 

66  Stories  from  Indian  Wigwams 

and  Northern   Campflres 

E.  R.  Young 

67  Uncanny  Tales  P.  Marion  Crawford 

68  The  Garden  of  Allah 

Robert    1  lichens 

69  Duncan  Polite       -        Marian   Keith 

70  Silver    Maple  Marian     Keith 

71  Treasure  Valley  Marian  Keith 

72  The   Beautiful  Rebel 

Wilfred   Campbell 

73  The    Thoroughbreds    W.    A.    Fraser 

74  The  Closing  Net 

Author  "The   Magnet" 

75  Comin'  Thro'  the  Rye 

(18th  Edition)       Helen  Mathers 

76  From  Tenderfoot  to  Scout  -  Ruddy 

77  Bella    Donna       -       -       -     Hichens 

78  Lovey  Mary  Author  "Mrs.  Wiggs" 

79  Heralds  of  Empire  -  Agnes  C.  Laut 

80  Roddies  .  .-.  .-     Berman  P.  Neuman 

81  The  Heart  of  a  Woman 

Baroness   Orczy 

82  The   Lone   Adventure 

Halliwell   Sntcliffe 

83  Leila        -        Author    "The    Saint" 

84  The  High  Calling 

Author  "In  His  Steps" 

85  The  Cage       -       -       Harold  Begbie 

86  The  Other  Side      -      H.  A.  Vachell 

87  Out  of  the  Night 

Mrs.    Baillie-Revnolds 

88  The  Faithful  Failure 

Rosamond  Napier 

89  The  Lonely  Queen    -    H.  C.  Bailey 

90  The  Challenge       -       Harold  Begbie 

91  Delilah  of  the  Snows 


;is  you  like,  or  we  will  make  you  a  selection 

6  Maid  of  Whispering  Hills  V.  E.  Roe 

7  Mary  Midthome 

Geo.  Barr  McCutcheon 

8  Black  Beauty        -        Anna   Sewell 

9  Out   of  the  Wreck 
Beatrice  Harraden 


92 

93 
94 
95 


Mary  Johnston 


WILLIAM 
BRIGGS 


The  Garden  of  Resurrection 

E.  Temple  Thurston 

132  The  Glimpse       -        Arnold  Bennett 

133  Helen  with  the  High  Hand 

Arnold   Bennett 


Harold   Bindloss 

134  The  Black  Creek  Stopping 

House      -      -     Nellie  L.  McClung 

135  The   Canadian   Bank   Clerk 

J.  T\   Buschlen 

136  A  Romance  of  Billy  Goat  Hill 

Riee 


Thurston  of  Orchard  Valley 

Harold  Bindloss 
The  Silver  Skull  8.  R.  Crockett 

Cab  No.  44  R.  F.  Foster 

The  Nest  of  the  Sparrowhawk 

Baroness  Orczy 

96  The  Watchers  of  the  Plains 

Ridgwell   Culhim 

97  The  Living  Mummy  Ambrose  Pratt 

98  The  Veil      -      -       Ethel  S.  Stevens 

99  The  Vow  -       -       Paul  Trent 

100  Beechy       -       Bettina  Von   Hutten 

101  The  Return  of  Peter  Grimm 

David    Belasco 

102  Midnight  at  Mears  House 

H.   G.   Holt 

103  Adrian  Scroop     •     R.  A.  Wood-Seys 

104  Adnam's   Orchard         Sarah   Grand 

Author  "The  Heavenly  Twins" 

105  The    Debt  William    Westrup 
A    book    which    reminds    one    of 

The  Dop  Doctor. 

106  The   Hound   From   the   North 

Ridgwell  Cullum 

107  The  Wildcatters  S.  A.  White 

Author  "The  Stampeder" 

108  Back  Home  Irwin  S.  Cobb 

109  The  Girl  of  the  Golden  West 

Belasco 

110  The  Price  She  Paid 

David    Graham    Phillips 

111  The  Night  Riders  -  Ridgwell  Cullum 

112  The  Devil's  Keg  -  Ridgwell  Cullum 

113  Hollow  of  Her  Hand 

Ceo.   Barr   McCutcheon 

114  The  Poisoned  Pen     -     A.  B.  Reeve 

115  Fetters  of  Freedom  -   C.  T.  Brady 

116  Heart  of  Night  Wind  -  V.  E.  Roe 

117  The  Gloved  Hand 

Burton   E.  Stevenson 

118  The  Apple  of  Discord  H.C.Rowland 

119  Degarmo's  Wife 

David  Graham  Phillips 

120  The  Lilac  Sunbonnet  S.  R.  Crockett 

121  The  Grey  Man       -       S.  R,  Crockett 

122  The   Raiders       -       S.    R.    Crockett 

123  The   White  Prophet    -     Hall    Caine 

124  The   Christian       -       -     Hall   Caine 

125  The  Eternal  City       -       Hall  Caine 

126  The  Bondman       -  Hall  Caine 

127  The  Manxman       -       -       Hall  Caine 

128  Dave's  Daughter  P.  B.  Cole 

129  Rolf  in  the  Woods 
Ernest   Thompson   Seton 


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W.  N.  Willis.  Author  of  "Why  Girls 
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Life  of  My  Heart.     (May) 

Victoria  Cross.  Now  first  published  in 
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A  Wife  Imperative By  a  Peer 

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Cynthia  in  the  Wilderness 

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Mr.  and  Mrs.  Villiers  Hubert  Wales 
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A  Priestess  of  Humanity 

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Folly's  Gate   James  Blyth 

A  Complex  Love  Affair.  James  Blyth 
The  Member  for  Easterby 

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Thora's  Conversion    ...James  Blyth 

The  Penalty   Tames  Blyth 

Amazement    James    Blyth 

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Chicane    Oliver    Sandys 

The  Woman  in  the  Firelight 

Oliver  Sandys 

Decree  Nisi   Lady  X 

The  Diary  of  My  Honeymoon  Lady  X 
The  Storm  of  London  .  .F.  Dickberry 
A  Society  Mother  Edmund  Bosanquet 
I  Too  Have  Known  .  .Amy  J.  Baker 
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A.  C.  Fox-Davies 
A  Household  Saint  .  .  Jerrard  Syrett 
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Carlton  Dawe 
Secret  History  of  the  Court  of 

Berlin  -  -  Henry  W.  Fischer 
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Anonymous 
Improper  Prue  -  -  Anonymous 
The  Price  of  Possession 

Author   of   "Improper  Prue" 
The  Progress  of  Pauline  Kessler 
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John   Johns" 


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New   Volumes  for    1914 

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19  A  Bride  from  the  Sea 

Guy  Boot  hi. \ 

23  The  Grass  Widow 

Dorothea  Gerard 
25  The  Girl  in  Grey  -  Curtis  Yorke 
S3  The  Gold  Trail  -  Harold  Bindloss 

24  Thrice  Armed    -    Harold  Bindloss 
38  Our  Alty       -       -     M.   E.  Francis 

May  4th. 

Curtis  Yorke 
Tom  Gallon 


34  Mollie  Deverill 

39  Memory  Corner 
May  25th. 

35  A  Glorious  Lie  Dorothea   Gerard 

40  The  Bartenstein  Case 

J.  S.  Fletcher 
June  22nd. 
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37  Irresponsible  Kitty  Curtis  Yorke 

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2  Delilah  of  the  Snows 

Harold   Bindloss 

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4  The  Garden  of  Mystery 

Richard  Marsh 

5  In  Spite  of  the  Czar 

Guy  Boothliy 

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William   Le   Queu.v 

7  The  Sin  of  Jasper  Standish    Rita 

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Bertram  Mi t ford 

9  Wayward  Anne      -     Curtis  Yorke 

10  The   Greater  Power 

Harold   Bindloss 

11  A  Cabinet  Secret    -  Guy  Boothbv 

12  The  Eye  of  Istar 

William  Le  Queux 

13  A  Woman  Perfected 

Richard  Marsh 

14  Hypocrites  and  Sinners 

Violet  Tweedale 

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16  By  Right  of  Purchase 

Harold   Bindloss 

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18  Little  Josephine     -     L.  T.  Meade 

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21  The  Matheson  Money 

Florence   Warden 

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26  The  Lady  of  the  Island 

Guy  Boothby 

27  The  White  Hand  and  the  Black  ' 

Bertram  Mitford 

28  The  Stolen  Emperor 

Mrs.  Hugh  Fraser 

29  A  Man  of  To-day  Helen  Mathers 

30  The  Penniless  Millionaire 

David  C.  Murray 

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Maxwell  Grav 


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Richard   Marsh 

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A  crooked  MILE      ------      Oliver.  Onions 

BLAC'KLAH  ...---  sir  George  Makgill 
COTTER  AND  CI.AY       -  Mrs.  Stanley    Wrench 

A   ROMAN    PICTURE Paul    Wainoman 

THE  FRUITS  OF  THE  MORROW  -  -  Agnes  Jacomb 
THE  ORLEV  TRADITION  ...  -  Ralph  Straus 
THE  GIRL  ON   THE  GREEN       -  Mark  Allerton 

sarah    MIDGET       - Lincoln   Grey 

Methuen's  Shilling  Library 

( llol  h-bound.     1  icture  jackets. 
This     popular    scries    contains     I  lie     best    works     by     all     the 
leading  authors.      Now    is   the    best    time    to    make    up   jour 
stock  for  the  coming  season. 

Liberal  Terms  for  Quantities. 


GENERAL  LITERATURE 

ABRAHAM    LINCOLN        -        -        -        -        By    Rose    Strunsky 
With   illustrations   anil    maps,   demy   Svo..   7s.   6d.   net. 

—  -• "sijfniuiiv  wiKTKHTK  -  -  By  Frank  Harris 
IVm/  Err...  ii.  M.  net. 
Mr.  Frank  Harris  is  one  of  the  most  vigorous  an  1 
various  men  of  letters  now  living.  But  perhaps  even 
more  than  all.  he  is  and  has  been  the  frieud  of  genius 
The  result  of  many  of  these  meetings  or  intimacies 
willi  great  or  remarkable  persons  is  to  be  found  in 
this  volume,  which  contains  vivid  and  emphatic  studies. 
based  on  personal  intercourse,  of  such  famous  moderns 
as    Carlyle,    Whistler,    Oscar    Wilde.    Anatole    France, 

and    Maurice    Maeterlinck. 
DIVERSIONS    OF    A    NATURALIST. 

By  Sir   E.   Ray   Lankester.  F.R.S. 
With    a    Frontispiece  in   Colour   and    other    Illustrations. 
Crown  Svo..  8s. 
A     companion     volume     to    "Science     From     an     Easy 
Chair."    which    is    now    in    its    7th    edition. 
MOTORING.      By    Algernon    E.    Berrlman,    M.I.A.E.,    Chief 
Engineer   to   the   Daimler  Company,   formerly   Technical 
Editor    of    the    Auto,    and    Author    of   "Aviation."      With 
many    illustrations.     Demy  Svo.,    10s.  Bd.   net. 

This    work   is   written    for   the   non-technical    motorist, 
and    aims    at    explaining    the    fundamental    principles    of 
the  operation   of  a   motor-ear.     A   long  chapter  is  devoted 
to   the   choice  anil    upkeep   of  the    machine,   and    another 
t'>   the   art   of   driving   it    properly, 
A   GUIDE   TO   SOUTH   AMERICA.     -     Crown   Svo.    6s.   net. 
This    is    a    very    useful    book    of    convenient    size    and 
moderate  compass   for  travellers   and   all   who  are  inter- 
ested   in    South    America,   including   the   Panama   Canal. 
THE    WAR    OFFICE,    CAST   AND   PRESENT.      By    Captain 

Owen    Wl ler.    Author    of   "The    Story    of   Our   Army." 

With   12   Illustrations.     Demy  Svo.     12s.  6d.   net. 
THE    WORKS   OF    R.    S.    SURTEES. 

Coloured    Illustrations,   gilt   top,   3s.   fid.   net   each. 
Hawbuck    Grange,    Handley    Cross.    Plain    or    Ringlets. 
Mr.    Sponge's    Sporting    Tour.    Ask    Mamma,    Jorrocks' 
Jaunts,   Facey    Romford's   Hounds. 


METHUEN  CO.  LIMITED,  36  ESSEX  ST.,  STRAND,  LONDON,  W.C. 


BELL    &    COCKBURN,    TORONTO 

SOME    SPECIALS    FROM     OUR    SPRING 

FICTION    LIST 

THE  FORTUNATE  YOUTH.  By  Wm.  J.  Locke net  1.35 

THE  MIRACLE  MAN.  By  Frank  L.  Packard 1.25 

THE  HOUR  OF  CONFLICT.  By  Hamilton  Gibbs 1 .25 

ANTHONY  THE  ABSOLUTE.  By  Samuel  Merwin  ..  net  1.35 

THE  SEETHING  POT.    By  G.  A.  Birmingham 1 .  25 

THE  HERO  OF  HERAT.  By  Maud  Diver 1 .  25 

THE  JUDGMENT  OF  THE  SWORD.  By  Maud  Diver. ...   1 .25 

OLD  ANDY.  By  Dorothea  Conyers 1 .  25 

THE  WASP.  By  T.  G.  Roberts 1.25 

AN  ASTOUNDING  GOLF  MATCH.  By  Stancliffe 1.25 

VICTORY  LAW.  By  Anne  Warwick net  1.30 

THE  VANGUARD.  By  E.  B.  Bronson 1.25 

SOMEBODY'S  LUGGAGE.   By  F.  J.  Randall  1.25 


BELL    &    COCKBURN,    TORONTO 


BOOKSELLER      AND      STATIONER 


31 


THE  "WASHBURNE"  PATENT  PAPER  FASTENER 

of 

"O.K."  FAME 

/*^  _  Bright  brass  and   nickel-plated   steel 

/        y  i^^^/^  in  3  sizes,  put  up  in  brass  and   nickel- 

plated  steel  boxes  of    100  fas- 
teners each,   10  boxes  to  a  car- 
ton.     Bulk: —  in  board  boxes 
,of  1000  fasteners  each;  I  b<t  per  ' 
1000  less  than  in  metal  boxes.    N<?  IB 
Prices  are  bated  on  quantity. 

Retail  price,  per  box  of  ICO,    20<(. 
' '  There  is  nothing  just  as  good! 
YEARLY  SALE  OVER  100  MILLION 
Note  our  Trade-Mark  on  every  Fastener  and  every  Box. 
We  recommend  our  nickel  steel  fasteners  when  great-  J      /-»  ir 
er  strength  is  required;  will  not  rust  or  tarnish. 


THE "SANITARY"  PATENT  ERASER 

Handy     Practical     Economical     Always  Covered 


THE  SANITARY  ERASER  receives,   at  its  open  end,  a  strip 
of  rubber  '  8  inch  thick,  of  a  width  and  length  that  of  the  holder. 

By  slight  pressure  at  the  loop  end,  clean  rubber  is  fed  down  until 
used;  its  narrow  edge  allows  a  letter  or  line  to  be  erased  without  in- 
juring another.  Two  rubbers  of  best  quality,  are  made;  one  for  type- 
writer and  ink,  one  for  pencil. 
Handsomely  finished    Easy  to  Operate  ' '  They  Always  Work 

Everybody  should  have  this  New  Eraser Retail  price  1 0c ; 

Refills,  Typewriter  and  Ink,  or  Pencil, 5^  each. 

Made  by  The  O.K.  MFG.  Co.,  Syracuse,  N.Y.,  U.S.A. 

Liberal  Trade  Discounts 
L.  &C.  HARDTMUTH,  LTD.,  KOH-I-NOOR  HOUSE,      LONDON,  ENGLAND. 

Sole  selling  agents  for  Europe,  Asia,  Australia,  New  Zealand  and  South  Africa. 


NOW  READY 

New  Editions  Corrected 
to  Date,  1914 

Rand,  McNally  &  Company's 
Celebrated  Indexed  Pocket 
and     Vest     Pocket     Maps. 


This  latest  revision  shows  all  the  new  boun- 
dary lines  ami  changes  in  surveys.  Among  other 
Special  Features  are  accurately  locating  all  coun- 
ties, cities,,  towns,  villages,  post-offices,  money 
order  offices,  railroads,  railroad  stations,  tele- 
graph stations,  express  offices,  mountains,  rivers, 
lakes,  islands  and  population  according  to  the 
latest  official  census. 

These  pocket  editions  differ  from  the  more  ex- 
pensive wall  maps  only  in  size  and  convenience 
of  the  pocket  form.  Every  detail  has  been  entered 
in  these  small  maps  in  the  same  painstaking  and 
careful  way  as  in  the  larger  ones,  thus  main- 
taining a  standard  of  accuracy  and  authority. 
The  maps  of  the  Dominion  of  Canada  comprise: 


Alberta 

British  Columbia 

Manitoba 

<  'anada 

Newfoundland 

Nova  Scotia 


New  Brunswick 

Prince  Edward  Island 

Ontario 

(Quebec 

Saskatchewan 


The  maps  of  the  United  States  comprise: 


Alabama 

Arizona 

Arkansas 

t  'alir'ornia 

Colorado 

Connecticut 

Del.  and  Maryland 

Florida 

Georgia 

Idaho 

.Illinois 

Indiana 

Iowa 

Kansas 

Kentucky 

Louisiana 

Maine 

Maryland,   See    Del. 

Massachusetts 

Michigan 

Michigan,   North 

Michigan,   South 

Minnesota 

Mississippi 

Missouri 

Montana 

Nebraska 

Nevada 


New  Hampshire 

New  Jersey 

New  Mexico 

New    York 

North  Carolina 

North  Dakota 

Ohio 

Oklahoma 

Oregon 

Pennsylvania 

Rhode  Island 

South  Carolina 

South  Dakota 

Tennessee 

Texas 

Utah 

Vermont 

Virginia 

Washington 

West  Virginia 

Wisconsin 

Wyoming 

United    States 

Eastern  States 

Central  States 

Western  States 

Mexico 


For  sale  by  all  Booksellers  and  Newsdealers 

Rand,  McNally  &  Company 

PUBLISHERS 

536-538  So.  Clark  St.  Chicago,  HI. 


32 


BOOKSELLER     AND     STATIONER 


BLACKIE'S 

DICTIONARIES 

For  School,  College  and  Office 


The  Student's  English   Dictionary 

Literary,   Scientific,   Etymological,   and    Pronouncing.      By    John 

Ogilvie,  LL.D.    .Revised  and  augmented  by  Charles  Annandale, 

M.A.,  LL.D.    With  extensive  Appendices.    Illustrated  by  nearly  800 

r.       Engravings  on  Wood.     Cloth,  4s.  Qd.  net.  and  half-morocco,  9s.  net. 

NEW  EDITION  ILLUSTRATED  IN  COLOUR. 

The  Concise   English   Dictionary 

Literary,  Scientific,  Etymological,  and  Pronouncing.    By  Charles 
Annandale,  M.A.,  LL.D.     Cloth,  3s.  Qd.,  and  half-morocco,  7s.  Qd. 

Ogilvie's  Smaller  English  Dictionary 

Etymological,  Pronouncing,  and  Explanatory.      With  Appendices. 
By  John  Ogilvie,  LL.D.    Cloth,  Is.  net. 

NEW  EDITION  PROFUSELY  ILLUSTRATED   IN  COLOUR. 

Blackie's  Standard  Shilling  Dictionary 

Cloth,  Is.  net. 

A  New  Shakespearean  Dictionary 

A  Glossary  of  Shakespeare's  Language.   With  Illustrative  Quotations. 
By  Richard  John  Cunliffe,  M.A.,  LL.B..   9s.  net. 

FROM  ALL  WHOLESALE  HOUSES 

Blackie  &  Son,  Ltd.,  Glasgow,  Scotland 

CANADIAN  REPRESENTATIVE: 

Harold  Copp,33  Richmond  St. W., Toronto 


■blackifs 

STANDARD 
SHILLING 

DlCriONAKi 


BOOKSELLER     AND     STATIONER 


33 


ADDITIONS  TO  MUSSON'S  SPRING  LIST 


The  Duchess  of  Wrexe 


By   Hugh   Walpole. 
Cloth W-*6 

A    brilliant   novel  of  the   Victorian    era,   by   a   clever   writer. 

North  of  Fifty-Three 

By  Bertrand  W.   Sinclair. 

Cloth *1*5 

A  vigorous  story  of  the  unpeopled  Northwest,  full  of  heart 
interest,  and  the  strength  of  its  northern   background. 

The  Children  of  the  Dead  End; 

The  Autobiography  of  a  Navvy. 

By  Patrick  MacGill. 
Cloth W.8S 

The  author  has  lived  the  life  of  a  navvy  for  many  years, 
and  has  a  living  story  to  tell.  With  almost  callous  fearlest- 
ness  he  tells  of  the  life  of  an  underworld  that  is  almost 
unknown. 

IT  HAS  TAKEN  ENGLAND  BY  STORM,  AND  THE  ENTIRE 
PRESS  IS  UNANIMOUS  IN  ITS  PRAISE  OF  THIS 
MASTERPIECE. 

The  Heart's  Country 

By  Mary   Heaton  Vorse. 
With   illustrations.     Cloth       -  $1.25 

A  charming  story  of  a  girl's  heart,  her  spiritual  and  emo- 
tional life,  told  with  tenderness  and  understanding. 

Ladies  Whose  Bright  Eyes 

By    Ford     Madox     Hueffer. 
Cloth $1.25 

In  a  long  review  "The  Qlobe"  (Toronto),  says: — A  remark 
able  book.  It  can  only  be  hoped  that  a  sufficiently  accurate 
impression  of  the  book  has  been  given  to  draw  it  to  the 
attention  of  book-lovers,  for  "Ladies  Whose  Bright  Eyes"  is 
indeed  a  remarkable  piece  of  fiction." 


Pillars  of  Society 


By  A.   G.   Gardiner. 
40    illustrations.      Cloth        ....        $3.00 

This  is  in  many  ways  a  remarkable  book.  It  contains  full 
length  studies  of  men  and  women  whose  names  are  house- 
hold words,  and  covers  the  whole  field  of  contemporary 
interest. 


Rung  Ho! 


A   Romance  of  the  Indian   Mutiny. 

By  Talbot  Mundy. 

Cloth        -        - $1.35 

'Rung  Ho"  is  the  slogan  of  Mahommed  Ounga,  of  the  bright 
blade  and  the  swift  steed,  Ranger  leader  of  cavalry. 
"Rung  Ho !"  Put  into  English  idiom,  it  can  only  be  trans- 
lated "Go  In  and  Win,"  a  proper  title  for  this  novel  of 
action;  scene,  India;  time,  the  eve  of  the  great  Mutiny.  Here 
is  a  rapid  love  story,  with  an  English  soldier  for  a  hero, 
and  the  little  daughter  of  a  Scotch  missionary  for  heroine. 

The  Musson  Book  Co.,  Limited 

TORONTO 


DODO  the 
SECOND 

By  E.  F.  BENSON,  the 
famous  Author  of  "Dodo," 
"Mrs.  Ames,"  etc. 

Cloth,  $1.25 

UNTO 
CAESAR 

The  New  Novel  by 
BARONESS  ORCZY, 
the  famous  Author  of 
"The  Scarlet  Pimpernel. ? 

Cloth,  $1.25 

THE 

GOLDEN 

CENSER 

By  FLORENCE  BAR- 
CLAY, the  world-famous 
Author  of  "The  Rosary." 

READY  IMMEDIATELY,  Beauti- 
fully Produced,  uniform  with  the 
Presentation  Edition  of  Drummond's 
"The  Greatest  Thing  in  the  World." 
Price  50  Cents. 

Hodder  &  Stoughton,  Limited 

TORONTO 


34 


BOOKSELLER      AND      STATIONER 


Spring  is  Here 

Our  sample  range  is  complete;  our  travellers  are  on  their  way. 

Keep  the  balance  of  your  Christmas  orders  until  you  can  investigate 
our  line.    It  will  pay  you. 

Note  our  new  agencies. — We  now   represent: 


E.  W.  SAVORY,  Ltd.,  BRISTOL,  Eng.  Pub- 
lishers Christmas  Cards,  Post  Cards,  Guest 
Cards,  Private  Xmas  Cards,  Pictures,  Nov- 
elties, Etc. 

DORENDORFE  &  CO.,  Ltd.,  LONDON,  Eng. 
Christinas  Cards,  Ball  Programmes,  Menus, 
Card  Boards,  Printers'  Blanks,  Etc. 

VANDYCK  PRINTERS,  Limited.  BRISTOL, 
Eng.  Commercial  Photogravure  Process  of 
Local    View   Post   Cards,   View   Books,   Etc. 

LYONS  INK,  Ltd.,  MANCHESTER,  Eng. 
Glucine,  Sealing  Wax,  Ink,  Carbon  Paper, 
Etc. 

BRUCK  &  STERN,  LONDON,  Eng.;  BERLIN, 
Germany.  Celluloid  and  Floral  Designs, 
Christmas  Cards. 


DEAN  &  SON,  LONDON,  Eng.  Famous  Rag 
Picture  Books  and  Novelties. 

McCAW,  STEVENSON  &  ORR,  Ltd.,  BELFAST, 
Ireland.  (Marcus  Ward  &  Co.)  High-grade 
Stationery,  Seccotine. 

IIAWKES,  JACKSON  CO.,  NEW  YORK.  Solid 
Head  Thumb  Tacks,  Eyelet  Pliers,  Etc.,  The 
Cliplox  Paper  Fastener. 

NEW   ERA    MFG.   CO.,  NEW  YORK. 

(Owned  and  operated  by  R.  H.  Ingersoll  of 
Dollar  watch  fame). 

Check  Protector,  Pencil  Sharpener,  and 
other  Office  Appliances  that  make  for  Popu- 
lar Selling. 

LONDON  CARBON  PAPER  WORKS,  LONDON, 
Eng.     Carbon  Papers. 

MORTON  &  CO.,  NEW  YORK.    Fountain  Pens. 


WE  ALSO  PUBLISH  OURSELVES:— 

Canadian  Christmas  Cards,  Guest  Cards,  Tally  Cards,   Novelties, 
Calendar  Pads,  Enclosure  Cards,  Seals,  Tags,  Etc. 


MENZIES  &  COMPANY,  Limited 


25-27  RICHMOND  STREET  WEST 


TORONTO 


m 


A  Chat  With  Our  Readers 


J  J  I    I'J   »  *  v—v^mr^***^*-*^** 


Vl  •  l  )   i  1  v 


IT  IS  THE  desire  of  the  Editors  of  Bookseller  and  Stationer  that  the  whole 
policy  of  the  paper  shall  be  summed  up  in  one  word — ''Service."    Every 
issue  is  printed  with  the  object  of  rendering  service  to  our  readers — with 
a  view  to  co-operating  with  them  in  a  practical   way  so  that   their  trade  prob- 
lems may  be  simplified,  their  buying  and  selling-  methods  1111- 
"Service" —  proved,  and  their  profits  increased.     All  this  means  that  they 

Our  Ideal  in  turn  arc  enabled  to  render  more  efficient   service  to  their 

customers,  and  so  the  good  work  of  eo-operat  ion  goes  on.  This 
is  true  in  a  particular  sense  id'  this  Annual  Spring  Number.  In  addition  to 
the  regular  departments  such  as  "How  Other  Stationers  Do  Things,"  "Besl 
Sellers.'"  news  departments,  etc.,  this  number  contains  many  excellent  special 
articles  that  contain  ideas  that  if  put  into  practice  by  Canadian  booksellers 
and  stationers  will  mean  many  dollars  m  their  pockets.  Articles  on  salesman- 
ship, window  lighting  and  trimming,  advertising,  store  managemeni  and  many 
other  subjects  are  intended  to  help  our  readers  to  be  broader,  belter  informed 
and  more  efficient  business  men.  There  are  other  articles  of  a  special  nature 
that  will  be  appreciated  by  dealers  who  are  desirous  of  cultivating  trade  in 
those   particular  lines. 

But  the  service  which  we  are  anxious  to  render  our  leaders  does  not  end 
with  the  issuance  of  a  live,  informative,  helpful  trade  paper  once  every  month. 

We  are  ready  at  all  times  to  render  any  special  service  to  our 
Write  Us  Re  subscribers  that  lies  within  our  power  and  consider  it  a 
Your  Problems,  pleasure  to  do  so.     Write  us  about  your  individual  problems — - 

if  we  cannot  give  the  information  or  advice  for  which  you  ask 
We  will  secure  it  for  you  in  the  shortest  time  possible.  We  will  tell  you  where 
any  line  of  goods  you  may  be  interested  in  can  be  obtained,  or  who  are  the 
publishers  of  any  unfamiliar  book. 

We  ask  your  co-operation  also.  We  invite  letters  or  articles  on  subjects 
of  interest  to  the  trade,  and  items  of  news  interest.  We  welcome  also  par- 
ticulars of  any  ideas  that  you  have  found  of  value  and  that  may  help  other 
booksellers  and  stationers.  These  will  be  published  in  our  department  "How 
Other  Stationers  Do  Things."  Of  course,  if  it  should  happen  that  you  have 
not  already  done  so,  we  invite  you  to  begin  this  mutual  co-operation  by  send- 
ing in  your  subscription — it  would  be  a  good  plan  to  do  it   right   now. 

Let  us  say  in  concluding  this  month's  chat — do  not  overlook  the  adver- 
tisements in  this  Special  Spring  number.  They  are  the  result  of  much  thought 
and  planning  on  the  part  of  the  men  who  have  written 
The  Value  of  the  them  and  each  contains  a  vital  message  addressed  to  you 
Advertising  Pages,  as  a  Canadian  bookseller  and  stationer.  By  studying  the 
advertising  pages  closely  the  reader  can  do  at  least  two 
things.  First:  he  can  get  in  touch  with  new  lines  and  new  publications  that 
he  may  not  be  carrying  in  stock.  Many  of  these  are  good  money-makers  and 
are  worthy  of  the  careful  consideration  of  retailers.  Secondly:  he  can  study 
the  advertisements  of  goods  he  already  has  in  stock  and  glean  therefrom  many 
arguments  that  will  help  him  in  a  practical  way  in  the  advertising  and  selling 
of  them.  We  cannot  impress  upon  our  readers  too  strongly  the  profitable 
nature  of  the  opportunity  which  is  presented  in  the  advertising  department 
of  this  issue,  as  well  as  in  the  editorial  pages. 


> 


6 


36 


BOOKSELLER     AND     STATIONER 


NEW  GLASS  BOTTLE 

has  a  well-made  lip 
-  pours  perfectly 
and  averts  drip. 


Ink  does  not  deteriorate  because 
lip  permits  perfect  corking. 

Any  of  the  following  wholesale  stationers  will  be  pleased  to  supply  you  : 


McFarlane,  Son  &  Hodgson,  Limited,  Montreal 
Brown  Bros.,  Limited,  ....  Toronto 
Buntin,  Gillies  &  Co.,  Limited,  -  Hamilton 
Clarke  Bros.   &  Co.,  Limited,         -       -   Winnipeg 


Smith,  Davidson  &  Wright,  Limited,  Vancouver 
J.  &  A.  McMillan,  -  -  -  -  St.  John.  N.B. 
Barnes  &  Co..  Limited,  ...  St.  John.  N.B. 
A.  &  W.  McKinlay,   Limited,      -      Halifax.   N.S. 


H.  C.  Stephens,  Aldersgate  Street,  London,  England 
W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

CORISTINE    BUILDING         -         MONTREAL 


ANNUAL  SPRING  NUMBER,  APRIL,  1914 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


What  "Dollar  Day"  Is  and  Does 

A  Co-operative  Selling  Plan  That  Works. 


ONE  of  the  most  general  merchan- 
dising developments  of  the  past 
two  years  has  been  the  "Dollar 
Day  Sale."  The  idea  has  been  carried 
out  with  almost  unvarying  success  in 
practically  all  cities  from  coast  to  coast. 
Just  where  the  plan  originated  or  what 
place  can  claim  the  credit  of  trying  it 
out  first  are  points  which  are  not  clear. 
It  is  certain,  however,  that  the  "Dollar 
Day  Sale"  has  established  itself  as  a 
valuable  merchandising  feature.  In  many 
cities  it  will  be  made  an  annual  event. 

The  object  of  "Dollar  Day  Sales"  has 
been  primarily  to  arouse  public  inter- 
est during  particularly  dull  seasons  of 
the  year.  This  is  rendered  possible  by 
all  the  merchants  of  a  city  or  town 
banding  together  to  hold  big  individual 
sales  on  the  same  day  or  days.  The  col- 
lective force  of  the  advertising  and  the 
"boosting"  methods  adopted  is  suffi- 
ciently great  to  arouse  public  interest, 
no  matter  how  dull  the  season  may  be. 
Thus  the  Dollar  Day  Sale  idea  has  been 
found  effective  in  the  work  it  was  de- 
signed to  carry  out. 

But  the  greatest  benefit  which  has 
been  derived  has  been  a  less  direct  one. 
Dollar  Day  Sales  have  been  co-operative 
events,  entailing  active  work  on  the  part 
of  all  merchants  taking  part.  The  re- 
sult has  been  that  in  all  cities  where 
sales  of  the  kind  have  been  held,  the 
merchants  have  been  drawn  more  closely 
together.  They  have  realized  that 
mutual  co-operation  leads  to  mutual 
profit.  General  sales  of  this  description 
would  go  a  long  way  towards  removing 


much  of  the  bitterness  of  competition 
and  to  eliminate  the  unnecessary  losses 
resulting  therefrom. 

Stationers  Active. 
In  all  places  where  Dollar  Day  Sales 
have  been  conducted,  the  members  of  the 
stationery    trade    have    taken    an    active 


SOLD  175  ROOMS  OF 
WALLPAPER 

March   10,  1914. 
The  Bookseller  «fc  Stationer, 

Toronto. 
Dear  Firs  : 

We  unlive  in  last  month's  issue  that 
our  ijood  friend  Charles  Welles,  of 
Guelph,  sold  So  rooms  of  wallpaper  on 
Dollar  Dan  in  his  city,  but  ue  can  go 
Charlie  one  better,  and  think  if  he  had 
probably  advertised  his  specials  a  little 
more  he  would  lime  had  better  luck,  as 
with  very  little  effort  ire  sold  17.1  rooms 
on   our  Dollar  Day  on  March  14th. 

We  might  say  that  at  first  we  were 
not  much  in  furor  of  Dollar  Day.  but 
noir  ue  think  it  is  a  splendid  thing  for 
the  merchants,  and  ue  hope  it  uill  he 
mi  tin  n  ii  a  I  affair.  The  crowd  on  our 
niinn  streets  was  nearly  as  large  as  the 
Saturday  before  Xtnas,  and  every  one 
seemed    to   hare   the  buying   spirit. 

Of  course,  ice  did  not  cut  any  staple 
goods,  but  ice  did  cut  the  heart  out  of 
goods  which  were  moving  sloxc,  and  the 
dnii    mix    n    mint    success. 

If  you   have  room  in  your  next  issue 
you  might  mention  to  our  brother  book- 
sellers what  ice  think  of  Dollar  Day. 
Yours  truly, 

TREBILCOCK  BROS. 


part.  That  the  results  have  been  satis- 
factory, is  shown  by  the  letter  from  a 
Peterborough  firm  published  herewith. 
The  experience  of  this  firm  is  not  an  ex- 
ceptional one,  inasmuch  as  reports  have 
37 


been  heard  from  other  booksellers  and 
stationers  of  unusually  large  sales  under 
similar  circumstances. 

The  advantages  of  a  Dollar  Day  Sale 
from  the  standpoint  of  the  stationer  are 
obvious,  An  opportunity  is  presented  to 
clear  out  many  lines  of  stock  which  or- 
dinarily prove  hard  to  sell  except  during 
the  holiday  season;  and  to  clear  them 
out  at  a  figure  giving  a  reasonably  good 
profit.  Odd  lines  left  over  from  the 
Christmas  trade,  fancy  goods,  leather 
novelties  of  all  descriptions,  unseason- 
able articles  and  novels  are  among  the 
lines  which  could  be  offered  at  a  dollar 
sale, 

The  experience  of  dealers  who  have 
tried  it  has  been  that  a  very  attractive 
assortment  of  uoods  can  be  made  up  and 
further,  that  the  amount  of  business  re- 
sulting is  amply  sufficient  to  reward 
them  for  the  time  and  labor  involved. 

No  Price  Cutting. 

An  erroneous  impression  prevails  that 
it  is  necessary  to  cut  prices  in  order  to 
create  business  on  the  dollar  sale  plan. 
Where  the  selection  of  the  assorted  lines 
to  be  offered  is  handled  on  a  business 
basis,  with  an  eye  to  trade  possibilities, 
the  necessity  for  price  cutting  does  not 
arise.  In  one  case,  a  dealer  in  an  On- 
tario city  secured  a  large  share  of  the 
business  done  on  Dollar  Day  without 
abating  one  cent  on  his  regular  prices 
on  a  single  line.  This  is  an  exceptional 
case,  however.  In  most  instances  it  will 
be  found  necessary  to  introduce  leaders. 

The  leader  has  become  an  established 


38 


BOOKSELLER     AND     STATIONER 


feature  of  modern  day  merchandising. 
A  big  sale  proceeds  with  a  business-get- 
ting swing:  when  certain  lines  are  offered 
at  particularly  attractive  values.  The 
"leaders"  attract  people  to  the  store, 
where  they   see  the  other  goods  on   sale. 


Picture  and  Frame  Trade  Belongs  to 

Bookstores 

Keen  Competition  from  Many  Sources  Calls  for  More  Atten- 
tion   to    This    Line — Increasing  Demand  for    Good    Pictures 


DOLLARDAY 


CUBITT'S  BOOK  STORE. 

ONE  DOLLAR  WILL  PVRCIIASE 
to  Paper  Covered  Novels. 
IO  Cloth  Bound  tforels. 
5  Boxes  Aote  Paper  and  Envelopes. 
3  Books  of  Poems. 

A  Urge  «Mortmeut  of  lealher  joodi.  al  «re»tly  eedured 
riee«  ond  other  flood's  loo  numeral"  lo  m^nl.on-  OPEN 
HURSDAY  EVENING. 


SPECIALS 


An  example  of  "  Dollar  Day  "  Advertising. 
Space  used  2\  in,  x  2  cols. 


most    ill'  which  are  offered  at    the  regular 
sale  price 

In  most  cases,  therefore,  il  would  be 
found  advisable  to  make  leaders  lor  the 
Dollar  Day  Sale  depending  upon  them  to 
draw  attent  ion   |o  I  he  ot  her  stuck. 


THE  WELCOME  MAN. 

By    Walt    Mason. 

There's    a    man    in    the    world    who    is 

never  turned   down,  wherever  he  chances 

to    stray;    he    uots    the    glad    hand    in    the 

populous  town  in'  mil  where  the  farmers 
make  hay;  he's  greeted  with  pleasure 
en  desert-  nt'  sand,  and  deep  in  the  aisles 

id'  tiie  woods;  wherever  he  i;-ncs  there's 
the  welcoming  hand  he's  the  man  who 
delivers  the  goods. 

The  failures  of  life  sit  around  and 
complain;  the  u'ods  haven't  treated  them 
white;  they've  lost  their  umbrellas 
whenever  there's  rain,  and  they  haven't 
their  lanterns  at  night  ;  men  tire  of  the 
failures  who  fill  with  their  sighs  the  air 
of  their  own  neighborhoods;  there's  a 
man  who  is  greeted  with  love-lighted 
eyes  he's  the  man  who  delivers  the 
goods. 

One  fellow  is  lazy,  and  watches  the 
clock,  and  waits  for  the  whistle  to  blow; 
and  one  has  a  hammer,  with  which  he 
will  knock,  and  one  tells  a  story  of  woe; 
and  ime.  it  requested  to  travel  a  mile, 
will  measure  the  perches  and  roods;  hut 
one  does  his  stunt  with  a  whistle  or 
smile  he's  the  man  who  delivers  the 
goods. 

One  man  is  afraid  that  he'll  labor  too 
hard — the  world  isn't  yearning  for  such; 
and  one  man  is  ever  alert,  on  his  guard, 
lest  he  put  in  a  minute  too  much;  and 
one  has  a  grouch  or  a  temper  that  's  had, 
and  one  is  a  creature  of  moods;  so  it's 
hey  for  the  joyous  and  rollicking  lad — 
for  the  one  who  delivers  the  goods! 


Till''  present  day  is  one  of  such 
strenuous  competition  that  trade 
lines  are  being  continually  broken 
down.  Jn  an  effort  to  increase 
their  turnover,  merchants  are  continual- 
ly branching  out  into  new  lines,  fre- 
quently without  any  consideration  as  to 

whether  such  lines  are  suitable  for  them 
to    handle. 

Thus  there  has  been  an  invasion  of 
the  picture  trade  nf  late  years  from 
many  sources.  Pictures  are  hem- 
handled  in  stores  of  all  kinds  and.  the 
opposition  that  the  bookseller  and  sta- 
tioner meets  in  this  department  is 
stronger  than  ever  before.  The  result 
i-  that  he  must  give  more  attention  to 
tin-  end  of  hi-  business  if  he  expects  to 
maintain  his  position  as  the  original 
and  the  logical  Source  of  supply. 

Natural  Field  for  Booksellers. 
There  i-  good  business  to  he  dime  in 
the  picture  ami  the  picture  framing 
trade,  however,  for  the  dealer  who  cares 
to  go  a  ft  ei-  il  in  the  righl  way.  The  held 
is  a  particularly  inviting  one  for  the 
bookseller  and  stationer,  inasmuch,  as 
it  is  his  own  legitimate  field.  When  a 
customer  wants  pictures  or  in  have  a 
picture  framed,  the  stationery  store  is 
the  one  that  firsl  suggests  itself  for  the 
purpose.  If  the  stationer  ha-  been  suf- 
ficiently alive  to  his  opportunities  to 
make  hi-  hold  on  the  trade  linn,  he  can 
ci  ii ii t  upon  securing  practically  all  of 
the  trade  in  his  particular  locality.  To 
do  this,  he  must  carry  a  good  stock  of 
pictures  and  frame-,  and  have  facilities 
I'm-  satisfactory  work  in  the  fra 
end.  Equally  important,  he  mu-l  keep 
this  end  of  tiie  business  so  well  adver- 
tised m  the  many  ways  possible,  that 
people  will  naturally  J  Is  ink  of  his  store 
when  the  suggestion  of  pictures  comes 
Pictures  have  become  an  essential  fea- 

t  ure  nl  e\  er\  home  good  pictures.  The 
time  is  pa-t  when  a  chromo  or  two  and 
a  crayon  enlargement  of  grandfather 
and  grandmother  serve  to  decorate  the 
walls   of    the     parlor    and    dining-room. 

Nowadays,  people  have  become  educated 
to  something  better  in  art.  They  know 
a  good  picture  when  they  see  one.  Cus- 
tom dictates  that  no  house  is  well  furn- 
ished unless  a  liberal  number  of  good 
prints,  colored  photogravures  and  re- 
productions of  masterpieces  are  shown. 
And  this  has  created  a  demand  for  pic- 
tures much   greater  than   had  ever  been 

felt    before. 

Fortunately  it  i-  possible  to  sell  good 
prints     at    a   comparatively     low   price. 


Artistic  reproductions  of  all  subjects  are 

now  well  within  the  reach  of  people  in 
all  stations  of  life.  This  fact  has  un- 
doubtedly  hail  a  meat  deal  to  do  with 
the  increased  vogue  for  pictures  and 
also  for  the  improved  taste  shown  by 
the  average  person  in  making  selection-. 
It  has  also  led  to  a  larger  trade  for  the 
dealer  in  pictures  and  has  elevated  the 
picture  department  in  the  stationery 
-tote  to  a  position  of  importance  second 
to   none. 

Good  Business  to  Carry  Expensive  Lines 

At  the  same  time,  it  is  possible  to  do 
a  large  trade  in  the  higher  priced  lines. 
People  who  can  afford  it  are  going  in 
lor  hand  colored  photogravures,  oils  and 
old  engravings,  paying  prices  which 
make  of  the  pictures  an  expensive  lux- 
ury. This  is.  of  course,  the  class  of 
trade  that  the  dealer  prefers  to  reach  as 
it  gives  him  a  better  margin  of  profit 
for  the  time  involved  and  also  yives  him 
a  better  standing  in  the  picture  trade. 
While  the  medium-priced  lines  must 
necessarily  be  the  backbone  of  his  busi- 
ness, it  should  be  possible  for  the  sta- 
tioner, no  matter  in  what  locality  he 
may  be  placed,  to  work  up  a  good  con- 
nection   in   expensive  pictures. 

Many  merchants  are  deterred  from  go- 
ing  into  high  class  lines  through  their 
timidity  or  lack  of  conviction  as  to  pos- 
sibility  of  pushing  such  goods  in  their 
locality.  They  are  losing  a  splendid  op- 
portunity to  put  their  picture  trade  on 
a  higher  and  better-paying  standard; 
for  there  can  be  no  doubt  that  carrying 
an  expensive  line  of  pictures  is  one  of 
the  surest  methods  of  increasing  busi- 
ness in  the  moderate-priced  lines. 

SJ2 

KNOW  YOUR  BUSINESS. 

Ignorance  of  his  own  business  un- 
doubtedly is  the  snare  which  traps  many 
an  unwary  storekeeper.  His  lack  of 
systematic  attention  to  the  details  of 
the  day's  transactions,  coupled  with 
lack  of  knowledge  as  to  the  condition 
of  his  stock,  causes  him  to  buy  foolish- 
ly, and  sell  without  wisdom.  If  he  does 
not  know  how  much  he  has,  he  cannot 
know  what  to  purchase,  and  if  he  does 
not  know  how  fast  certain  lines  are  go- 
ing, he  cannot  determine  whether  or  not 
they  are  profitable.  If  he  is  holding 
them  too  long,  they  are  tying  up  his 
capital  unduly.  They  should  be  pushed 
with  energv,  and  gotten  rid  of  quickly 
at  a  reduction  if  it  is  found  they  will 
n  it  uo  satisfactorily. 


BUYING  FOR  A  DISCOUNT. 

Don't  be  lured  by  an  offer  of  a  big 
extra  discount  to  purchase  a  larger 
quantity  of  goods  than  is  necessary. 
This  habit  lias  resulted  in  a  tendency  for 
the  retailer  to  over-buy. 

Now  overbuying  is  the  cause  of  many 
failures.  In  hundreds  of  cases  a  larger 
amount  of  capital  would  not  be  neces- 
sary to  carry  on  the  business  had  the 
buyer  not  bought  more  goods  than  he 
needed,  just  to  get  the  quantity  discount. 

Buy  for  profit,  not  for  the  discount. 
Let    thi'   other  man  carry   the   load. 


PRODUCING  RESULTS. 

The  world  has  a  tendency  to  court  our 
value  by  what  we  get.  As  individuals. 
we  du  not  just  care  to  be  estimated  t.hat 
way,  but  that  makes  no  difference.  It  is 
lip  in  us  to  get  the  value  oui  of  our- 
selves— to  produce.  The  farmer  has  to 
gel  In-  results  from  the  soil:  the  manu- 
facturer gets  his  by  taking  the  values 
out  of  materials;  the  banker  gets  his  by 
making    two    profits    where    others    make 

one.     As  individuals,  we  have  to  gel  our 

own  out  of  ourselves. 


A  NOVEL  WINDOW  ADVER- 
TISEMENT. 

A  Western  stationer  employed  a 
novel  method  to  attract  the  attention  of 
the   people   to    bargains,  in    his   windows. 

The  occasion  was  a  nine-cent  sale. 
There  were  two  windows  and  both  were 
tilled  with  nine-cent  goods.  In  one  win- 
dow he  hung  a  lighted  lantern  with  a  red 
globe.  With  this  lantern  was  a  window 
bulletin  reading:  , 

"You  do  not  need  much  light  to  see 
the  big  values  in  this  window." 

In  the  other  window  he  hung  a  lant- 
ern with  a  blue  globe  and  with  it  a 
bulletin  reading: 

"You  can  see  big  bargains  in  this 
window  by  the  light  of  a  mighty  small 
lantern." 

A  representative  of  one  of  the  local 
newspapers,  interested  in  the  outcome 
of  the  novel  advertising,  stood  across 
the  street  for  an  hour  and  watched.  Out 
of  the  107  people  passing  the  window 
during  the  hour,  105  stopped  and  looked, 
while  43  of  them  went  into  the  store. 
— American    Stationer. 


"PUSH  THE  BUTTON  AND  SEE 
OUR  STORE." 

An  enterprising  merchant  in  the 
Middle  West,  who  is  a  shrewd  judge  of 
human  nature,  has  wired  his  store  lights 
to  a  push  button  switch  located  at  the 
entrance  to  the  store  and  placed  under- 
neath the  switch  a  sign  which  reads: 
"Push  this  button  and  see  our  store." 

Many  people  passing  that  way  in  the 
evening  are  attracted  to  the  show  win- 
dow, and  observing  the  odd  sign,  comply 
with  its  request,  when  the  entire  estab- 
lishment is  brilliantly  illuminated.  This. 
i'l  course,  happens  after  the  store  has 
been   (dosed   at    night. 

The  switch  is  of  a  pattern  that  re- 
leases as  soon  as  the  pressure  is  re- 
moved from  the  button,  and  consequent- 
ly only  a  small  amount  of  current  is 
consumed.  Persons  who  have  seen  the 
result  of  the  contrivance  have  mention- 
ed it  to  their  friends  and  brought  them 
to  witness  the  scene.  The  amount  of 
oral  advertising  received  has  been  Large. 

It  is  the  same  impulse  that  induces 
the  public  to  drop  tens  of  millions  of 
pennies    into    slot    machines    every    year. 

that  causes  them  In  press  this  dealer's 

push    button,   but    it    gives    him    excellent 
advertising  just   the  same. 

As  the  device  is  comparatively  inex- 
pensive, it  mighl  well  be  adopted  by 
many  stationers,  if  their  stores  are  light- 
ed by  electricity,  to  their  own  advant- 
age.-    American    Stationer. 

FREE  INK  FOR  FOUNTAIN  PENS. 

An  eastern  stationer  in  a  town  of  ten 
thousand  does  a  big  business  in  fountain 
pens  because  he  maintains  a  free  repair 
service  and  has  a  giant  inkwell,  always 
on  tap  for  those  whose  pens  are  "dry." 
whether  or  not  the  pen  was  purchased 
at  his  store.  This  liberality  has  doubled 
his  sale  of  fountain  pens.  The  cost  is 
trifling.  The  influence  on  sales  in  gen- 
eral is  worth  while. 


GOOD  DISPLAY  SELLS  MASKS. 

Booksellers  and  stationers  in  Mani- 
toba have  been  doing  a  big  business  in 
masks  during  the  past  few  months. 
These  are  bought  principally  for  ice 
carnivals,  and  for  Hallowe'en.  They 
are  goods  that  require  displaying  prom- 
inently. 

39 


FINES  FOR  BOOKS  OVERDUE. 

Every  bookseller  who  conducts  a  cir- 
culating library  should  strictly  enforce 
the  rule  of  collecting  fines  from  cus- 
tomers who  retain  books  beyond  the  time 
permitted — usually  a  single  week.  This 
is  not  always  easy  in  I  he  case  of  an  ap- 
parently truthful  customer  who  says: 
"Oh,  I  didn't  know  it  mattered;  I 
waited  until  I  was  coming  down  town," 
and  so  on.  The  thing  to  do  then,  is  to 
impress  the  fact  upon  the  subscribers' 
minds  so  forcibly  that  he  or  she  cannot 
make  any  excuse  for  not  knowing.  A 
good  method  for  doing  this  is  one  in  use 
by  J.  C.  Jaimet  &  Co.,  Berlin,  Ont.  They 
use  a  neat  rubber  stamp  bearing  the  fol- 
lowing words: 

NOTICE. 
10  cents  per  Book   per   Week. 

Over  Time,  5  Cents  per  Week  Fine. 

•I.  C.  JAIMET  &  to. 
This  is  stamped  plainly  at  the  begin- 
ning of  the  book,  again  near  the  middle 
and  at  the  end.  In  that  way  the  reader 
i>  reminded  to  look  at  his  library  card 
occasionally  to  see  the  date  by  which  the 
book  must  be  returned  in  order  to  es- 
cape the  additional  charge.  If  it  is 
kepi  longer  than  one  week  it  is  with  the 
full  knowledge  that  the  tine  must  be  paid 
and  it  therefore  causes  no  difficulty  or 
unpleasantness  in  collecting  it. 

HELPING  TO  SELECT  THE  RIGHT 
PEN. 
A  stationer  noticed  that  many  of  his 
pal  inns  wanted  to  try  pens  before  buy- 
ing. So  lie  placed  a  number  of  repres- 
entative makes  in  holders  and  racked 
them  above  an  inkwell,  with  a  sign  read- 
ing: "A  pen  is  a  little  thing.  We  want 
to  please  in  little  things.  Try  one  of 
these  pens  and  ask  for  a  dozen  of  the 
kind   you  like,  at   ten  cents." 

m 

EMPHASIZING  A~  SIMPLE  FACT. 
Arnold's  Bookstore  at  Portage  la 
Prairie,  Man.,  arrest  the  attention  of 
the  passerby  by  means  of  a  white  card. 
bearing  the  words: 

"This  is  Arnold's  Bookstore," 
which  is  nailed  to  the  front  of  the  store. 
Large  signs  usually  fail  to  draw  atten- 
tion. A  small  card  like  this  is  often 
all  that  is  required,  as  the  average  per- 
son will  stop  instinctively  after  seeing 
the   word   bookstore. 


iiii  - 1 


;  *    Jtooteller  anb  Stationer 

anb  (Office  equipment  journal 


Vol.  XXX 


TORONTO,  CANADA,  APRIL,   1914 


No.  4 


"HERALDS  OF  EXPANSION." 

This  issue  of  Bookseller  and  Stationer  is  intended  to 
be  truly  representative  of  the  splendid  progress  being 
made  by  the  booksellers  and  stationers  of  the  Dominion. 
With  this  in  view  the  cover  has  been  specially  designed  as 
being  typical  of  the  development  that  is  going  on  so  rapid- 
ly in  Canada  at  the  present  time.  The  task  was  entrusted 
to  Mr.  C.  W.  Jeffreys,  one  of  Canada's  most  prominent 
artists  and  we  are  sure  our  readers  will  agree  that  the 
result  of  his  efforts  is  highly  creditable  to  him.  Mr.  Jef- 
freys has  been  painting  covers  for  Bookseller  and  Sta- 
tioner for  the  past  three  years,  and  during  that  time  has 
prepared  many  which  might  well  be  termed  masterpieces, 
but  in  'Heralds  of  Expansion,"  as  this  year's  cover  is 
called,  he  has  excelled  all  previous  records.  This  remark- 
ably realistic  cover  symbolizes  in  the  most  direct  way  the 
idea  of  expansion  in  a  country  of  vast  and  unexplored 
stretches.  The  surveyor  extends  the  border  lines  of  civil- 
ization into  unknown  land,  paving  the  way  for  the  ad- 
vance of  agriculture  and  industry.  In  his  wake  follow 
the  miner,  the  woodsman,  the  farmer  and  the  merchant. 
He  is  in  every  sense  of  the  word  the  Herald  of  Expansion. 

There  are  evidences  at  the  present  time  of  the  return 
of  prosprity  in  Canada.  As  the  summer  develops,  this 
movement  will  become  more  pronounced,  and  by  harvest 
time  the  country  should  be  swinging  forward  in  the  march 
of  complete  prosperity.  The  present  year  will  see  the  in- 
ception of  the  most  pronounced  era  of  growth  that  the 
country  has  ever  experienced.  We  believe  this  number 
of  Bookseller  and  Stationer  will  serve  as  a  herald  of  ex- 
pansion in  the  bookselling  and  stationery  trade  in  Canada. 


DEPARTMENT  EFFICIENCY. 

It  would  be  a  good  thing  for  the  retail  bookseller  and 
stationer  to  devote  a  half  hour  or  so  at  the  beginning  or 
the  end  of  each  day  to  reviewing  the  work  that  has  been 
done  in  some  particular  branch  of  his  business.  One  day 
he  might  take  correspondence  papers  and  associated  items 
for  social  requirements;  then  paper  and  envelopes  for 
business  use;  the  various  lines  coming  under  the  heading 
of  office  equipment ;  art  novelties  and  postcards  and  so  in 
turn,  throughout  the  whole  stock.  Let  us  consider,  for 
instance,  periodicals:  A  half  hour  spent  in  simply  sizing 
up  this  department  and  noting  what  business  is  being  done 
and  why,  will  provide  data  that  can  be  profitably  studied 
with  the  certain  outcome  that  significant  facts  will  be  so 
impressed  upon  the  dealer's  mind  as  to  show  him  the 
way  to  considerably  increase  the  total  sales  in  this  most 
interesting  department.  It  is  exceptionally  interesting. 
That  is  the  experience  of  every  bookseller  and  stationer 
who  sells  periodicals.  Everybody  in  the  store  takes  notice 
when  the  news  company's  parcels  of  magazines  are  being 
opened.  The  latest  issues  of  the  most  widely  read  maga- 
zines, if  hung  outside  the  store,  will  bring  many  people 
into  the  store  who  would  not  otherwise  have  come.     Oc- 


casional half  hours  spent  in  reviewing  all  the 
facts  in  connection  with  the  methods  of  con- 
ducting this  department  and  the  results  obtained 
will  not  only  demonstrate  wherein  the  efforts  put  forth 
have  fallen  short  of  the  possibilities,  but  will  also  be 
likely  to  disclose  wrong  methods  in  use  and  the  fact  that 
it  would  pay  to  drop  certain  publications  altogether,  be- 
cause they  are  not  yielding  any  profit,  whereas  the  time 
they  take  up,  if  devoted  to  other  periodicals  not  now  in- 
cluded in  the  regular  supplies,  would  not  only  create  pro- 
fits, but  make  it  possible  to  interest  new  customers.  In 
this  connection,  it  should  be  remembered  that  the  judi- 
cious selection  of  new  periodicals  will  enable  a  merchant 
to  get  into  closer  touch  with  most  desirable  people,  who 
will  eventually  become  good  customers  for  other  lines  of 
merchandise. 

These  suggestions  will  be  sufficient  to  indicate  just  how 
a  little  time  now  and  again  can  be  made  to  point  out  just 
how  to  increase  both  the  volume  and  the  efficiency  of  the 
business.  The  adopting  of  the  suggestion  we  have  thrown 
out  here  will  be  a  particularly  good  idea. 


MISREPRESENTING  GOODS. 

FRAUDULENT  advertising  is  more  or  less  being  prac- 
tised in  Canada.    In  an  endeavor  to  make  money,  men 
still   persist    in   misrepresenting   their   goods   to   the 
disadvantage  and  injury  of  their  honest  competitors. 

The  recent  failure  of  the  New  York  and  Boston  de- 
partment stores  controlled  by  Henry  Siegel  and  asso- 
ciates, which  has  created  widespread  interest  in  com- 
mercial circles  in  the  United  States  recalls  a  conviction 
against  one  of  the  stores  of  that  firm  for  fraudulent 
advertising.  It  was  done  at  the  instance  of  the  Adver- 
tising Men's  League  of  New  York,  and  the  circumstances 
in  brief  are  outlined  in  an  issue  of  Pearson's  Magazine 
as  follows: — 

"The  Fourteenth  Street  store  advertised  '$90  to 
$100  fur  coats — Arctic  seals— your  choice  $47.50.'  An 
agent  of  the  Advertising  Men's  League,  which  is  try- 
ing to  stop  fraudulent  advertising,  bought  one  and 
proved  in  court  that  it  was  French  coney — rabbit  skin, 
sheared  and  dyed.  The  coat  for  which  people  were  pay- 
ing $47.50  at  a  great  reduction  was  worth  about  $45." 

This  case  occasioned  considerable  comment  at  the 
time,  and  it  was  claimed  to  be  typical  of  the  operations 
of  a  number  of  large  city  retailing  enterprises. 

The  Siegel  failure  was  by  far  the  most  important  mer- 
cantile failure  in  recent  years,  and  it  has  served  to  create 
much  discussion  as  to  the  comparative  efficiency  and  suc- 
cess of  some  retailing  methods.  One  or  two  of  the  stores 
were  regarded  as  bargain  stores.  The  American  Fair 
Trade  League  contends  that  there  is  a  growing  popular 
inclination  to  seek  established  values  at  standard  prices, 
rather  than  purchase  classes  of  merchandise  without 
brand  names. 


40 


BOOKSELLER     AND     STATIONER 


41 


A  VAUNT  THE  TIP! 

IS  Canada  to  be  a  tipless  country?  Are  the  faces  of 
brass  to  disappear  from  the  thousands  of  employees 
who  to-day  inhabit  our  restaurants,  our  hotels,  and  our 
sleeping  cars?  Is  the  reign  of  the  tip-receiver  over,  and 
will  proprietors  of  these  restaurants  and  hotels  and  the 
magnates  who  control  our  railways  have  to  dig  down  in 
their  jeans  and  pay  their  own  employees? 

Sounds  rather  too  good  to  be  true !  And  yet  if  Senator 
T.  0.  Davis,  of  Prince  Albert,  Sask.,  has  his  way,  that  will 
henceforth  be  the  state  of  affairs  in  Canada.  If  the 
Senator  can  put  through  the  bill  he  is  fathering,  to  make 
it  a  crime  to  accept  a  tip  he  will  be  doing  the  country  a 
blessing,  from  the  want  of  which  it  has  suffered  a  good 
many  years. 

The  traveling  salesman  of  the  country  would  reap  the 
greatest  benefit  if  such  a  bill  became  law.  For  scores  of 
years  they  have  been  subjected  to  a  regular  drain  on  their 
pockets  by  employees  of  public  houses,  who  should  have 
been  paid  sufficient  wages  to  keep  them  by  the  proprietors. 
If,  perchance,  one  does  not  provide  the  everlasting  tip, 
he  is  often  subjected  to  the  ridicule  and  the  sombre  faces 
of  the  bell  boy,  etc.  Frequently,  too,  for  this  "lack  of 
appreciation"  of  the  services  of  the  butler,  he  does  not 
get  the  service  to  which  he  is  entitled. 

Senator  Davis'  bill  is  to  be  commended  and  every  sales- 
man on  the  road  should  back  him  up  by  forwarding  their 
approval  by  letter  or  wire,  and  by  requesting  the  Senators 
of  their  own  constituencies  to  support  its  principles. 


SUNSHINE  IN  FAILURE  RECORDS. 

SEVERAL  phases  of  the  relation  of  business  failures  to 
successes  are  discussed  in  an  article  in  this  issue,  based 
on  complete  returns  compiled  by  Bradstreets 
for  Canada  and  the  United  States  for  the  year  1913.  One 
of  the  tables  prepared  by  this  company  affords  proof  of 
the  gradual  improvement  in  the  personal  equipment  of 
men  who  are  entering  business.  In  1882  the  percentage 
of  failures  to  those  in  business  was  .93,  or  about  one  in 
110.  The  next  year  the  percentage  was  1.20,  or  one  in 
eighty-five,  and  in  1893  reached  its  highest  point,  1.4(> 
per  cent.,  or  one  in  seventy-one.  In  1911  this  had  dropped 
to  .77  per  cent.,  in  1912  it  was  .82,  and  even  in  1913  was 
.only  slightly  higher,  .82  per  cent.,  or  one  in  122.  This 
is  a  far  call  from  the  1893  record. 

There  is  no  doubt  that  a  certain  proportion  of  the 
improvement  is  due  to  stricter  methods  in  granting  credit, 
but  a  marked  advance  in  the  average  equipment  of  the 
merchant  is  a  large  factor  in  the  better  result.  There  is 
a  more  general  recognition  that  success  in  business  calls 
for  personal  qualities  of  a  high  order,  as  well  as  financial 
backing  and  other  external  facilities,  and  there  is  less 
evidence  of  ignorant  embarking  upon  this  difficult  sphere 
of  work  as  the  years  go  by.  The  cutting  down  of  the  per- 
centage of  failures  is,  of  course,  of  unusual  advantage  to 
every  community  and  every  country,  and  the  personal 
efforts  of  merchants  to  raise  the  level  of  business  opera- 
tions, and  the  partnership  work  of  associations,  and  the 
influence  of  trade  journals  all  find  their  reward  in  this 
hopeful  tendency. 


Western    Problems 


DISHONESTY   is    surely   protected   by   the   existing 
Capias  Act  in  British  Columbia.     Under  the  pro- 
visions of  that  law  no  one  owing  a  merchant  less 
than  $50  can  be  detained  by  the  courts  if  he  desires  to 
decamp  to  other  parts. 

This  represents  the  brand  of  injustice  the  retailer 
has  been  up  against  for  years,  not  only  in  British  Col- 
umbia, but  in  other  provinces.  The  government  there  is 
actually  shielding  under  its  wings  dead-beats  who  bleed 
the  dealers  who  befriend  them  in  their  days  of  alleged 
penury.  How  such  a  law  found  its  way  to  the  statue 
books,  Heaven  only  knows.  Unfair  critics  maintain  that 
the  merchant  has  himself  to  blame  for  not  being  more 
careful  in  the  extension  of  credit.  That  may  be  true  in  a 
sense,  but  it  certainly  denotes  a  warm  heart  and  a  Christ- 
ian spirit  when  a  dealer  succumbs  to  a  hard  luck  tale  from 
even  a  polished  actor  of  the  bead-beat  type.  Then  again 
not  all  credit  applicants  are  dead-beats.  Some  among 
them  deserve^onsideration  because  they  are  honest.  Just 
how  a  man  can  seperate  the  wheat  from  the  chaff  becomes 
the  problem,  and  in  his  endeavor  to  do  what  is  fair  for  the 
worthy,  he  is  entitled  to  the  protection  of  the  govern- 
ment from  the  wily  ones  who  make  it  their  business  to  rob 
the  retail  trade. 

This  problem  was  gone  into  thoroughly  at  the  conven- 
tion of  British  Columbia  Retail  Merchants'  Association 
last  month  when  the  Attorney-General  was  interviewed. 
As  usual,  consideration  of  their  request  has  been  prom- 
ised; but  the  merchants  of  the  Pacific  Coast  province 
should  never  rest  until  the  act  has  been  amended.  They 
want  the  $50  limit  reduced  to  $10,  and  it  appears  to  be 
only  a  matter  of  honesty  that  their  claims  should  be  met. 

Statistics  show  that  in  1912  the  British  Columbia 
merchants  lost  close  on  to  a  million  dollars  through  bad 
accounts.  That  in  itself  should  wake  up  any  govern- 
ment, no  matter  how  soundly  it  may  be  sleeping. 


The  Retail  Merchants'  Association  of  Saskatoon  at  its 
annual  meeting  heard  numerous  expressions  of  satisfac- 
tion from  its  members  over  the  improved  system  of 
credits,  which  is  working  steadily  in  the  direction  of  a 
cash  system.  The  president,  J.  L.  S.  Hutchinson,  while 
not  in  favor  of  forming  the  association  into  a  collection 
agency,  recognized  the  good  results  that  had  followed  the 
recent  co-operation  of  business  men  in  weeding  out  "bad 
payers."  In  referring  to  the  Delinquent  Debtors'  List 
which  the  association  carries,  containing  the  names  of 
those  who  persistently  fail  to  meet  their  obligations,  Mr. 
Hutchinson  urged  the  continuance  of  the  experiment  as 
of  general  benefit.  The  president  also  urged  on  the  asso- 
ciation to  press  for  provincial  action  in  increasing 
transient  traders'  fees,  and  for  judgments  of  inter-pro- 
vincial  force   in   connection   with    creditors'   proceedings. 


Salesmanship  is  the   keynote   of   success   in   business. 

Be  a  salesman ! 

•         •         • 

Don't  forget  that  the  principle  of  co-operation  can  be 
worked  in  your  own  store.  See  if  you  can  get  everybody 
pulling  together  in  the  store's  interests. 


Many  prominent  business  men  of  Regina  have  organized 
with  a  view  to  stimulating  industries  in  the  Saskatchewan 
capital.  The  purpose  of  the  organization  is  to  form 
companies  for  the  manufacture  of  the  raw  products  of  the 
province  into  articles  for  which  there  is  a  ready  demand 
at  home  and  outside. 


42 


BOOKSELLER     AND     STATIONER 


Window  Displays  that  Compel  Attention 

Mechanical  Devices  Good  Features — Season- 
able    Color     Effects  —  Easter     Suggestions. 


TV/f  OVING  objects  pan  be  used  with 
great  effect  for  attracting  atten- 
tion to  the  windows.  They  catch  the  eye 
and  favorable  attention  is  good  adver- 
tising. Little  good  is  accomplished, 
however,  even  by  the  cleverest  of  me- 
chanical window  pieces,  If  there  is  noth- 
ing of  a  convincing  nature  in  the  goods 
displayed  and  the  manner  in  which  they 
are  shown,  so  that  a  desire  tor  posses- 
sion may  be  created  in  the  minds  of  peo- 
ple  who  see  the  window. 

This  essential  should  never  be  Losl 
sight  of  when  out  of  the  ordinary  win- 
dow   features  are   installed. 

The  Dominion  Photo  Supply  Company, 
whose  store  is  located  on  Songe  Street, 
Toronto,  have  good  success  with  their 
windows  and  they  have  built  up  a  big 
trade  among  amateur  photographers  by 
reason  of  their  effective  publicity  of  this 
and  other  kinds. 

Novel  Easter  Window  Attraction. 

At  this  time  it  is  especially  seasonable 
to  mention  an  Easter  window  attraction 
which  they  used  last  year.  It  caught  the 
popular  fancy  and  while  on  view,  there 
was  hardly  a  minute  during  any  day 
that  did  not  find  from  one  to  a  dozen 
persons  looking  into  that  particular 
window. 

The  special  attraction  consisted  of  a 
contrivance  by  means  of  which  an  egg 
was  seen  to  emerge  from  a  miniature 
poultry  lien  at  one  side  of  the  window, 
passing  along  an  open  space  and  into 
another  pen  in  the  middle  of  the  win- 
dow. Then  a  chick  came  out  of  the 
other  side  of  that  particular  pen.  run- 
ning across  another  intervening  space 
into  a  third  pen  at  the  opposite  side  of 
the    window. 

Mechanical  pieces  can  be  devised  that 
can  he  adapted  to  many  different  fea- 
tures of  a   similar  nature. 

By  suiting  each  to  some  special  oc- 
casion and  having  it  co-operate  with 
merchandise  of  an  appropriate  variety, 
good  results  will  he  obtained. 

Value  of  Color  Scheme. 

In  connection  with  the  trade  in  St. 
Patrick's  Day  specialties  last  month, 
some  very  fine  window,  counter  and 
show-case  displays  were  to  he  seen  in 
Toronto  stores,  one  pleasing  scheme 
adopted  at  different  stores  being  to 
group  various  pieces  of  merchandise 
that  were  either  green,  in  green  pack- 
ages or  boxes  which  lent  themselves 
readily  for  preen  ribbon  trimming,  the 
latter  idea  being  quite  widely  adopted  n 
displaying   books   and   added    effect    was 


obtained    in    many    cases    by    featuring 
books  about  Ireland  or  by  Irish  writers. 

Purple   Crepe  Paper  for  Easter. 

The  color  scheme  can  be  adapted  to 
Easter  displays  and  there  should  be  a 
wide  demand  for  crepe  paper  specialties 
purple  m  color.  Stationers  should  lie 
able  to  sell  quantities  of  these  specialties 


WeVe  fottfee  Goods! 

Adopt  a.^ooa,positiVe, 
constructive  pro^raj-n 

NOW-TODAY1 

Stock  up 
tfie  Office 

RIGHT 


%  Ty 

> 

^> 

y^ 

s 

w 

'  . 

?  \ 

\ 

to  other  merchants  for  use  as  decora- 
tions in  preparing  special  Easter  win- 
dows. The  dealers  who  have  not  in 
past  years  included  this  particular 
scheme  of  developing  their  Easter  trade, 
should  include  it  in  their  programme 
this  year. 

Make  Your   Own  Window   Signs. 

Window  signs  not  only  attract  the 
attention  of  passers  by  but  they  will,  if 
they  are  good  signs,  put  them  in  a  re- 
ceptive frame  of  mine  so  that  they  will 
absorb  the  selling  arguments  which  the 
window  conveys,  resulting  in  their  enter- 
in?  the  store  with  an  inclination  to  pur- 
chase. A  suggestion  of  a  good  human 
interest  siun  is  shown  on  this  pa'ge.  The 
chicks  are,  of  course,  particularly  ap- 
propriate for  Easter  display.  Drawings 
such  as  those  shown  here  can  be  made 
easily,  no  particular  talent  being  re- 
quired. The  following  directions  should 
be  carefully  noted : 


Rule  off  the  picture  into  squares  as 
shown  in  the  small  illustration  by  draw- 
ing vertical  and  horizontal  lines.  These 
should  be  a  desirable  size.  To  make  an 
enlargement,  of  twice  this  size,  enlarge 
the  outlines  by  double  length  and  width, 
and  divide  into  as  many  squares  as  in 
the  original,  each  of  which  will  be  twice 
the  size  of  the  original  squares.  Use 
these  squares  as  guides  and  copy  so  that 
each  part  of  the  drawing  will  occupy  a 
corresponding  square  with  the  picture. 
After  a  very  little  practice  you  will  be 
able  to  produce  creditable  work,  which 
may  be  further  embellished  by  coloring. 
Unity  in  Display. 

Above  all  things  have  unity  in  your 
display.  There  must  be  one  predominant 
idea  around  which  the  others  are 
grouped,  SO  as   to   make   one   harmonious 

whole.  Promiscuous  variety  scatters 
the  attention  of  the  onlooker,  and  leaves 
no  impression  of  what  he  has  seen.  It  is 
a  mistake  to  make  your  window  a  sort  of 
general  sample  case  of  everything  that 
is  sold  in  your  store.  Exhibits  should  be 
particularized.  Scenes  from  every  day 
life  at  home,  in  the  workshop,  in  the 
Held,  showing  the  use  of  the  articles 
winch  you  sell,  are  striking  and  very  ef- 
fective. No  display  should  be  placed  in 
the  window  without  having  given 
thought  and  reflection  to  it,  as  does  the 
painter,  who  firs!  paints  the  picture  in 
his  mind,  I  hen  transfers  it  to  the  canvas. 

REMOVING  OLD  WALL  PAPER. 

Every  dealer  should  be  a  sanitary 
agent  to  the  extent  that  he  should  insist 
on  removal  of  old  wal!  paper  before  put- 
ting on  the  new.  This,  unfortunately  is 
not  the  custom  in  too  many  instances. 
Old  wall  papers  allowed  to  remain  on 
walls  for  a  series  of  years  retain'  dis- 
ease germs.  It  is  not  infrequent  to  hear 
of  cases  where  walls  have  been  papered 
oxer  and  over  again  until  several  layers 
of  old  paper  remained  one  on  top  of  an- 
other to  breed  disease  and  harbor  dirt. 
This  should  never  be  permitted  by  the 
health  authorities,  and  where  they  are 
lax  the  dealer  who  sells  the  paper  and 
the  decorator  who  puts  it  on  should  in- 
sist on  the  work  being  properly  done. 
The  courts  have  held  that  where  a  deco- 
rator removed  the  old  paper  at  the  ex- 
pense of  the  owner  the  latter  could  he 
compelled  to  pay  for  the  workman's 
time  in  so  doing,  unless  there  was  an 
agreement  to  the  contrary.  In  some 
cities  a  special  ordinance  governs  this 
matter  and  decorators  are  compelled  by 
law  to  remove  all  old  paper  before  ap- 
plying new. 


Getting  Helpful   Ideas  for  Displaying  Goods 

Merchandise    Well    Shown    Creates    Interest    and     Makes     Actual     Selling 
Easier — Some  Ideas  From  a  Wholesale  Firm's  Exhibition  of  Holiday  Goods 


The  accompanying  illustration  of  a 
portion  of  the  exhibition  of  holiday 
goods  in  the  warehouse  of  the  Copp, 
Clark  Co.,  gives  a  good  idea  of  the  ef- 
fective display  methods  adopted  by 
them  this  year,  and  merchants  who  Vis- 
ited this  show  saw  not  only  new  goods 
but   gathered      new      ideas    for   showing 


on  a  smaller  plan  and  often  times  as  in 
the  case  of  sections  devoted  to  a  small 
line  of  hooks,  pictures,  cards  or  other 
merchandise,  could  be  duplicated  in  a 
retail  store. 

The     illustration     reveals  a   pleasing 
nut  hod    of   showing   calendars   and    pic- 


Sealed  Packages  of  Carbon  Paper. 

The  Peerless  Carbon  and  Ribbon  Co. 
have  just  introduced  what  they  have 
named  the  '•Convenient  Package''  of 
carbon  paper:  The  idea  is  to  give  bet- 
ter service  to  both  the  dealer  and  the 
consumer  who  buy  only  small  quantities 


Effective  display   methods  adopted  in  the    warehouse  of  the  Copp,  Clark  Company. 


goods  su  as  to  more  readily  interest  cus- 
tomers. Once  a  customer's  interest  in 
•ni\  item  of  merchandise  is  obtained,  the 
actual  selling  becomes  far  easier  work'. 

Although  this  show  included  staple 
holiday  lines  sold  year  after  year,  the 
.sales  were  considerably  augmented  this 
year  in  certain  of  these  lines,  which  were 
shown  to  better  advantage  than  was  pos- 
sible in  previous  years.  This  demon- 
strates the  value  of  effective  display  in 
selling  and  is  an  object  lesson  for  re- 
tailers. 

Naturally  the  average  retailer  cannot 
at  any  time  have  a  display  on  the  ex- 
tensive scale  of  a  wholesaler's  show 
room,  but  many  ideas  can  be  worked  out 


lures  and  in  this  display,  effect  was  ad- 
ded by  means  of  the  grouping  of  these 
in  such  a  manner  as  to  avoid  clashing  of 

colors.     That  is  a  point  that  should  ever 


be   kept 


-arrange     the   lines 


shown  so  that   there  will  be  harmony  in 
the   whole  display. 

Every  time  a  merchant  visits  a  trav- 
eler's sanmple  mom,  a  wholesale  house, 
or  another  store  he  should  keep  his  eyes 
open  for  suggestions  and  that  lie  could 
advantageously  adopt  and  there  will 
hardly  lie  one  of  these  that  will  not  af- 
ford ideas  worth  acting  upon. 
43 


at  a  time,  and  there  is  an  additional  ad- 
vanage  to  the  consumer,  in  that  the 
package  contains  thirteen  sheets,  the 
package  retailing  at  50c,  which  is  the 
price  regularly  charged  for  a  dozen 
sheets.  Not  only  that,  but  a  backing 
sheet  is  included,  a  useful  article  of 
value  to  the  operator  in  preventing  the 
wrinkling  of  carbon  sheets  when  in  use. 
The  packages  are  sealed  at  the  factory. 
which  is  an  assurance  of  all  round  sat 
isfaction  and  will  save  much  time  or- 
dinarily taken  up  in  counting  sheets. 
The  makers  point  out  also  that  these 
packages  will  make  it  possible  for  the 
dealer  to  keep  his  stock  in  better  and 
neater   condition. 


How  to  Build  Up  Business  in  Typewriter  Supplies 

Good  Profits  in  Carbon  Paper  and    Ribbons — Dangers  of  Over-stocking 
and   Inferior    Grades  —  Practical    Suggestions  to  Small    Town  Stationers 


STATIONERY  dealers  in  small 
towns  are  overlooking  to  some  ex- 
tent a  very  important  opportunity 
in  the  handling  of  typewriter  ribbons 
and  carbon  papers.  Tbere  is  no  article 
handled  by  the  stationer  which  yields  a 
higher  profit  than  these  goods — it  is  true 
the  volume  of  these  goods  is  not  large 
— but  as  the  average  typewriter  con- 
sumes from  $25  to  $50  worth  of  carbon 
and  ribbons  a  year  the  stationer  does  not 
have  to  have  many  customers  to  make 
his  profits  in  carbon  paper  and  ribbons 
figure  quite  largely  in  his  year's  busi- 
ness. 

Probably  90  per  cent,  of  the  business 
in  these  lines  from  the  small  towns  in 
Western  Canada  goes  to  Winnipeg,  To- 
ronto,   Calgary,    Regina,    Edmonton   and 
Vancouver.     The  reason  is  that  the  sta- 
tionery   dealers    in    the    smaller    towns 
either  do  not  carry  the  goods  or  if  they 
do  carry  them  they  are  of  such  an  in- 
ferior quality  that  the  customer  does  not 
care  to  buy  them — having  perhaps  tried 
them  and  found  them  wanting. 
Cost  of  Carbon  Papers. 
Carbon  paper  to  the  dealer  costs  from 
65      cents    to    $2    a    box — the      average 
stationer   who    has      never     given      any 
thought  to  the  matter  is  inclined  to  be- 
lieve that  carbon  paper  is  carbon  paper, 
and  that  the  cheap  line  is  just  as  satis- 
factory   as    the    high    priced    one,    and 
stationers  have  been  known  to  buy  car- 
bon paper  at  a  price  ranging  from  65 
cents  to  $1  a  box,  and  charging  $3  or  $4 
for  it.    What  is  the  result?    Some  day  a 
traveler    for    a   reputable    carbon    paper 
house     canvasses     the     town — calls     on 
all     the     stationer's  customers — demon- 
strates    the     superiority     of     his     car- 
bon sheets  over  the  one  purchased  local- 
ly,  and    sells    enough    carbon    paper   to 
stock   up  the  town  for  several  years  to 
come. 

No  stationer  would  make  the  state- 
ment that  all  writing  papers  were  of 
equal  value — he  would  not  think  of  com- 
paring a  sheet  that  costs  him  8c  a  lb. 
with  one  that  costs  him  15c,  and  he  is 
prepared  to  show  the  buyer  just  wherein 
the  value  lies. 

Stock  Small  Quantities. 
Another  mistake  the  dealer  makes  is 
in  buying  too  heavily  when  he  buys. 
When  he  should  buy  six  or  ten  boxes  of 
carbon  paper  in  assorted  colors  he  buys 
twenty-five  or  fifty,  and  the  result  is 
that  the  paper  becomes  shop-worn  on  his 
shelves  and  is  not  fit  to  hand  out. 

Carbon  paper  to-day  is  usually  sold 
in  one  or  two  weights,  a  5-lb.  paper  and 
a  7-lb.  paper.     Eor  most  users  the  7-lb. 


By  G.  R.  Bradley. 

paper  is  the  best  sheet,  as  it  wears 
longer,  is  handled  by  the  stenographer 
more  easily,  on  account  of  its  greater 
body,  and  it  will  not  wrinkle  as  readily 
when  ted  through  the  machine.  At  the 
same  time,  when  the  customer  wants  a 
sheet  that  will  manifold  from  twelve  to 
twenty  copies,  a  four  or  five-lb.  sheet  is 
necessarv .  and  lie  has  to  sacrifice  some  of 
the  durability  to  gel  greater  efficiency  in 
manifolding. 

Standard  Colors  in  Carbons. 
Colors  are  standardized  in  black,  blue 
and  purple.     There  is  a  very  small  de- 
mand for  red  or  green  carbons,  but  it  is 
so  small  that  it  does  not  pay  the  small 
stationer  to  carry  it.     There  is  also  a 
healthy  demand  for  pencil  and  pen  car- 
bons, and  the  wise  stationer  buys  a  ream 
or  a  portion  of  a  ream  of  these  goods  of 
a  high  grade  in  size  26  x  3!).  and  cuts 
them  to  suit  the  customers'  needs. 
Study  Your  Trade. 
Put  in   a  line  of  papers  that   can  be 
proven   to   you   to   be   satisfactory — ask 
the  man  who  sells  them  to  you  to  give 
you   full   information   as  to   the  talking 
points   on  carbon  paper  and  make   him 
show  you  how  to  demonstrate  the  value 
of  a  superior  sheet.     Most  of  them  will 
be  only  too  willing  to  do  this.     Buy  in 
small    quantities      and      keep    the    stock 
fresli  and  always  moving.  Put  up  a  little 
sign  in  your  store     advising  your  trade 
that  you  have  these  goods — make  a  list 
of  every   typewriter  user  in   your   town 
and   have  one  of  your  clerks  telephone 
and  call  their  attention  to  the  fact  that 
you  can  supply  carbon  paper  and  type- 
writer ribbons.      If  results  do  not  come 
at    once,   call    them   up   regularly   every 
other  week  until  the  fact  is  driven  home. 
Tf  they  demand  a  sample  sheet,  give  it 
to  them,  as  it   costs  you   very  little  and 
is  good  advertising. 

Half-Inch  Ribbons  Standard. 
Now,  with  regard  to  typewriter  rib- 
bons— this  stock  is  a  little  more  compli- 
cated— but  an  assortment  of  two  or  three 
du'cti  ribbons  will  give  you  everything 
that  you  can  possibly  need.  To-day 
practically  all  machines  are  using  a  half- 
inch  ribbon.  These  ribbons  are  wound 
on  different  spools — but  can  be  rewound 
to  the  customer's  machine  without  any 
difficulty.  The  only  ribbon  that  differs 
at  all  from  the  other  ribbons  is  the  Un- 
derwood, and  this  is  fitted  with  a  little 
brass  hook  and  eyelet  on  each  end  of  the 
ribbon — which  causes  the  ribbon  to  re- 
verse. Now,  these  brass  fittings  only 
take  a  couple  of  inches  off  each  end  of 
the  ribbon  so  the  proper  thing  to  do  is 
to  order  all  ribbons  wound  for  the  Un- 
44 


derwood  machine,  and  then  if  your  cus- 
tomer uses  a  Remington,  a  Monarch  or 
a  Royal  you  have  only  to  cut  off  the 
little  brass  fixtures  and  the  ribbon  is 
ready  for  the  other  machines. 

If  there  are  many  Oliver  typewriters 
or  old  blind  Remingtons  or  Smith 
Premier  machines  in  use  in  your  town, 
you  may  have  to  put  in  a  few  7-16  in. 
ribbons  or  1%  in.  ribbons — but  this  is  a 
local  condition  which  can  easily  be  in- 
vestigated. 

Many  Colors  in  Ribbons. 
Too  great  an  assortment  of  colors  is 
not  desirable — you  need  to  carry  black 
record,  blue  record,  purple  record,  blue 
copy,  purple  copy,  black-red  record,  blue- 
red  record,  purple-red  record,  blue-red 
copy  and  purple-red  copy.  Two  or  three 
ribbons  of  each  color  is  sufficient  to 
carry,  and  if  your  customer  wants  to  buy 
a  dozen  at  a  time  he  can  do  so — you 
supply  what  you  have  in  stock  which  will 
keep  him  going  for  some  time  and  bring 
along  the  balance  by  mail  long  before  the 
customer   needs   them. 

Best  Grades  Most  Satisfactory. 
When  you  find  a  good  sheet  of  car- 
bon or  a  ribbon  that  gives  satisfaction, 
do  not  make  the  mistake  of  shifting  to 
another  line  because  of  a  little  differ- 
ence in  cost.  To-day  practically  all 
manufacturers  buy  their  cloth  practically 
at  the  same  source  and  at  the  same  price. 
Color,  wax,  oil,  labor  and  other  ingredi- 
ents cost  everybody  pretty  much  the 
same.  You  may  be  sure,  however,  that 
if  you  are  buying  ribbons,  say  for  $5.50 
a  dozen  for  a  woven  edge  ribbon  and 
someone  offers  you  a  ribbon  that  looks 
just  as  good  for  a  dollar  a  dozen  less — 
that  the  cheaper  ribbon  does  not  con- 
tain as  good  a  cloth,  and  when  you  stop 
to  realize  the  terrific  wear  to  which  a 
piece  of  ink  ribbon  is  subjected — a  con- 
stant hammering  by  a  steel  type — you 
will  appreciate  that  the  best  cloth  is 
none  too  good. 

So  it  is  with  carbon  papers — once  the 
color  is  applied  to  the  sheet  only  an 
expert  can  tell  whether  the  tissue  is  a 
high-grade  Crompton  or  a  cheap  tissue 
of  some  kind — and  as  Crompton  paper 
costs  two  or  three  times  as  much  money 
as  many  other  tissues  it  naturally  fol- 
lows that  the  man  using  cheap  tissues 
can  quote  you  a  very  much  lower  price. 

In  brief,  buy  your  goods  in  small 
quantities  and  get  your  trade  over  the 
notion  that  the  small  town  dealer  only 
carries  cheap,  second-grade  goods  and 
you  will  soon  control  this  trade  and  save 
a  good  many  valuable  dollars  from  leav- 
ing your  town. 


BOOKSELLER      AND      STATIONER 


45 


Live  News  of  the  Stationery  Trade 

Gleaned  from    All    Parts  of  Canada 


Gadsby,  Alta. — The  drug  and  station- 
cry  store  of  F.  J.  Long  has  been  burned 
out.     The  loss  was  covered  by  insurance. 

Estevan,  Sask. — Grenier  &  Swenson, 
stationery  dealers,  have  changed  their 
name  to  The  Estevan  News  Store. 

Brampton,  Ont. — The  Copeland  Cbat- 
terson  Co.,  are  asking  the  town  of 
Brampton  for  a  further  loan  of  $40,000 
to  assist  them  to  build  additions  to  their 
factory. 

North  Bay,  Ont. — The  store  and  resi- 
dence of  C.  F.  Wilson  was  completely 
gutted  by  fire  in  the  early  morning  of 
March  17.  The  family  barely  escaped 
with  their  lives  and  no  part  of  the  stock 
could  be  saved. 

Winnipeg. — Nelson  &  Foster,  Limited, 
dealers  in  office  and  store  fixtures,  have 
been  incorporated  with  a  capitalization 
of  $50,000.  The  incorporators  are: 
Nicholas  Nelson,  Frederick  A.  Foster, 
Ernest  Sundburg,  Ronald  Haust  Hosk- 
ings  and  Owen  E.  Bryan. 

In  California. — Mr.  W.  J.  Gage,  head 
of  the  House  of  Gage,  is  spending  the 
months  of  February  and  March  in  Cali- 
fornia, and  writes  that  it  is  a  land  of 
sunshine  during  these  months,  while  To- 
ronto is  in  the  grip  of  bad  winter  wea- 
ther. 

Bonus  to  Employees. — W.  J.  Gage  & 
Co..  Limited,  have  again  distributed 
amongst  their  employees  a  portion  of  the 
profits  earned  during  the  year  1913,  fol- 
lowing the  custom  which  they  have 
adopted  for  years,  giving  a  bonus  to  each 
employee  who  has  been  with  the  house 
1  year  and  a  double  amount  to  those  who 
have  been  2  years  or  more. 

Melville,  Sask.— W.  J.  C.  McKay,  of 
Portage  la  Prairie,  has  purchased  the 
bookstore  and  stationery  business  of 
Richard  G.  Jones.  Mr.  McKay  has  been 
associated  with  the  trade  for  the  past 
age  la  Prairie,  who  wish  him  success  in 
his  new  field  of  endeavor. 

Port  Arthur. — J.  Hill,  bookseller  and 
stationery  dealer,  had  the  misfortune  to 
have  his  entire  stock  destroyed  by  a  fire 
which  gutted  several  business  places  in 


Port  Arthur  on  the  night  of  March  11. 
Mr.  Hill's  loss  is  estimated  at  $6,000, 
half  of  the  amount  being  covered  by  in- 
surance. 

Winnipeg— ('.  H.  Black,  Limited, 
dealers  in  office  furniture  and  supplies, 
were  burned  out  on  March  24.  Mr. 
Black  places  the  loss  at  from  $6,000  to 
$8,000,  partially  covered  by  insiu'ance. 
The  C.  L.  Peterson  Co.,  stationers,  whose 
office  was  located  on  the  second  floor  of 
the  same  building  sustained  loss  to  the 
extent  of  about  $1,000. 

R.  H.  Quinn,  formerly  with  Goodwin, 
Limited,  of  Montreal,  has  been  appoint- 
ed assistant  manager  of  A.  R.  Mac- 
Dougall  &  Co.,  of  Toronto.  Mr.  Quinn 
will  have  general  charge  of  the  office  and 
ware  house  and  of  the  firm's  publicity 
work.  Mr.  Quinn  was  with  Goodwin's, 
Limited,  for  several  years,  latterly  as 
manager  of  the  employment  department 
and  the  supply  department.  Before  go- 
ing to  Montreal  he  was  in  the  advertis- 
ing department  of  the  Winnipeg  Free 
Press.  At  Goodwin's  he  got  a  thorough 
training  in  merchandising  and  especially 
valuable  in  this  connection  was  his  ex- 
perience in  the  preparation  of  the  firm's 
extensive  newspaper  publicity,  covering 
all   departments  of  the  busines. 

G.  &  J.  Murray  have  opened  up  a  fine 
new  book  and  stationery  store  at  1283 
I'.loor  St.  W.,  Toronto. 

X.  11.  Ingram  has  lately  purchased  the 
business  at  7S2  College  St..  Toronto,  and 
is  adding'  new  linos  to  his  stock  of  sta- 
tionery, etc. 

Charles  Davis,  of  the  Williams  Manu- 
facturing Co.,  of  Montreal,  makers  of 
the  Empire  typewriter,  has  been  ill  in 
hospital  there  since  November. 

F.  A.  Clinch,  representing  D.  Apple- 
ton  &  Co.,  the  New  York  publishers,  was 
among  the  bookmen  who  visited  the  Can- 
adian trade  in  March. 

The  Baker  Vawter  Co.,  who  deal  in 
filing  devices  and  stationery  supplies, 
have  moved  into  a  new  building  at  20- 
22  S.  Clark  street,  Chicago.  The  new 
premises  have  been  leased  for  a  term  of 
ten  vears. 


MORE  ABOUT  BRITISH-MADE 
CARDS. 

Editor,  Bookseller  and  Stationer: 

As  an  Englishman  and  traveler  I  am 
interested  in  trade  journals.  My  route 
occasionally  takes  me  through  Canada, 
in  this  instance  I  read  both  your  Janu- 
ary and  February  issues.  In  that  of 
January  the  article  by  The  Book  Arcade, 
Prince  Albert,  under  the  caption,  "Ob- 
jects to  Slogan  British  Made,"  attracted 
my  eye.  The  businesslike  and  impartial 
viewpoint  of  the  writer  interested  me 
and  seems  clear  that,  to  a  greater  or  less 
extent,  correct,  according  to  the  locality, 
city,  town  and  its  inhabitants.  From 
that  viewpoint  the  premises  and  con- 
clusions of  The  Book  Arcade  seem  in 
order. 

For  my  own  part,  whenever  I  have  the 
choice,  I  avoid  the  purchase  of  Christ- 
mas cards  which  have  the  trade  stamp 
of  my  country  thereon,  and  exactly,  as 
it  happens,  for  the  very  reasons  as  set 
forth  in  the  article  by  The  Book  Arcade. 

Upon  picking  up  your  February  issue 
and  reading  the  two  letters  in  reply  to 
that  of  The  Book  Arcade,  1  must  say 
that  I  was  somewhat  shocked  at  what 
struck  me  as  a  very  narrow  and  preju- 
diced view  of  the  matter  by  Mr.  Manby. 
As  they  say  in  St.  Paul,  ''His  reply  got 
my  goat,  don't  you  know."  It  is,  it 
seems  to  me,  a  contrast  to  the  broad 
views  expressed  by  The  Book  Arcade. 
If  1  were  in  Australia  again,  I  should 
really  say  that  Mr.  Manby's  article  was 
somewhat  of  a  boomerang.  In  England 
we  are  taught  to  both  respect,  and  value 
the  opinions  of  another.  In  what  seems 
to  he  a  vindictive  spirit,  he  claims  that 
The  Book  Arcade  does  not  know  what 
it  is  talking  about.  Pardon  me,  but  I 
prefer  the  view  that  Mr.  Manhy  is  the 
guilty  party  in  this  case  and  I  doubt  it 
very  much  if  he  could  look  me  square 
in  the  eye  and  claim  that  he  is  not 
tainted  just  a  wee  bit  anti-Canadian. 

It  is  not  difficult,  Mr.  Manby,  for  a 
village  tradesman  to  stampede  a  per- 
centage of  its  inhabitants  into  the  pur- 
chase of  a  certain  line  of  cards,  and 
therefore,  no  test  whatever  as  to  the 
merits  of  the  cards.  It  would  be  a  more 
difficult  matter  to  accomplish  the  above 
in  a  city  the  size  of  Prince  Albert.  The 
views  expressed  by  The  Book  Arcade 
show  a  wider  scope  and  broader  view- 
point, treating  the  matter  from  the 
standpoint  of  the  retailer  and  manufac- 
turer. 

I  take  it  for  granted  that  Mr.  S.  D. 
Dunn,  the  writer  of  the  other  reply,  is 
a  Canadian.  I  admire  the  candid  and 
straightforward  expression  of  his  opinion 
and  the  fact  that  he  sticks  nicely  to  the 
point  at  issue. 

AN  ENGLISHMAN. 


46 


BOOKSELLER      AND      STATIONER 


Push  Picture  Post  Cards  and  Society  Lines 

Round  of  Social  Events  that  Follows  Lent  Presents 
Excellent  Opportunity  —  Summer  Season  Best  for 
Post    Cards  —  Canadian    View    Cards    Good     Sellers 


'TpHK  CLOSE  of  the  Lenten  season 
HK  close  of  the  Lenten  season 
in  trade  in  picture  post  cards,  novelty 
folders  and  society  lines  of  all  kinds. 
This  is  an  annual  occasion  which  should 
he  taken  advantage  of  by  the  enterpris- 
ing bookseller  and  stationer.  It  is  the 
time  of  year  when  the  lirst  (ouch  of 
real  spring  that  presages  the  coming 
summer,  with  its  abounding  outdoor  en- 
joyment and  release  from  the  more 
strenuous  winter's  work,  gets  into  one- 
veins.  The  reserve  and  tension  of  the 
Lenten  season  generally  responsible  for 
a  falling  off  in  trade  in  post  cards,  novel- 
ties and  society  goods  and  the  relaxation 
and  comparative  freedom  thai  follows 
is  all  the  more  welcome  and  causes  an 
immediate  stimulus  in  the  sale  of  these 
lines.  This  is  especially  true  in  the 
case  of  invitations — both  cards  and 
folded  note  tally  and  place  cards,  etc. 
These  are  to  he  had  in  a  wide  variety  of 
styles,  a  number  of  admirable  new  de- 
signs having  bfeen  added  for  this  year's 
trade.  For  the  next  few  weeks  there  will 
be  a  round  of  dinners,  suppers  and  social 
events  and  dealers  who  desire  to  cater 
to  society  trade  will  do  well  to  have  in 
stock  all  the  newest  designs  that  are  to 
be  had  in  the  stationery  essential  for 
such  occasions. 

It  will  not  he  long  now  before  the 
summer  season  is  full  upon  us — the  time 
when  every  man,  woman,  and  child,  who 
has  an  extra  dollar  or  two  and  a  straw 
hat,  looks  forward  to  at  least  a  week's 
vacation — those  more  fortunate,  to 
several  months.  It  is  hardly  necessary 
to  add  that  the  summer  is  pre-eminently 
the  season  for  selling  post  cards  and 
novelties  and  there  is  every  indication 
that  this  year's  business  will  keep  well 
up  to  if  not  exceed  that  of  former 
seasons. 

In  this  connection  there  are  one  or 
two  things  that  it  behooves  every  wide 
awake  stationer  to  give  attention  to  if 
he  would  succeed  in  corralling  his  share 
of  this  desirable  and  profitable  trade. 
One  of  these  is  the  keeping  of  racks  in 
good  shape.  This  may  seem  a  small 
matter  but  it  is  one  of  very  great  im- 
portance and  one,  too,  which  requires 
much  time  and  patience.  It  can,  how- 
ever, be  looked  after  by  any  bright, 
ambitious,  boy  or  girl  and  many  dealers 
will  find  it  advantageous  to  make  such 
an  addition  to  their  staff  during  the 
summer  months.  If  you  can  find  the 
right  kind  of  boy  or  girl — neat  and 
cleanly  in  personal  appearance,  courte- 
ous and  obliging  in   manner,  industrious 


ami  interested-  put  him  or  her  in 
charge  of  the  post  card  department,  un- 
der your  personal  supervision.  En- 
courage him  to  make  a  study  of  the  vari- 
ous lines,  to  suggest  "good  buys"  to 
customers,  to  try  to  make  to-day's  sales 
record  put  a  crimp  in  that  of  yesterday 
( ( 'ontinueil    on    page    47.  ) 


design  and  can  he  seen  fairly  well  in  the 
illustration.  The  effectiveness  of  this 
is  enhanced  by  its  being  printed  upon  a 
dedicate  brown  tinted  stock.  Although 
those  shown  here  with  all  hear  Christ- 
mas greetings  the  series  is  sold  also  with 
general,  birthday  and  New  Year  greet- 
ings. All  the  views  are  typical  Cana- 
dian scenes  and  well  worthy  a  place  in 
a  high-class  "Dominion"  series,  such  as 
this  is.  These  cards  are  intended  to 
retail  at  ">  cents  each.  A  cheaper  line 
of  Canadian  view  cards  is  also  sold  to 
retail  at   '2   for  5  cents.     These  are  made 


Cards  in  the  "  Dominion  "   Series. 


NEW  LINES  IN   GREETING  CARDS. 

An  excellent  example  of  Canadian 
view  cards  is  found  in  new  line  brought 
out  by  A.  Roy  Macdougall  and  called, 
the  "Dominion  Series."  Four  of  the 
twelve  cards  shown  in  this  series  are 
reproduced  in  one-quarter  size  on  this 
page.  The  greeting  and  design  on  each 
is  embossed  in  gold,  while  the  inset 
photo  is  in  a  rich  brown,  the  whole  card 
having  a  subdued  but  very  admirable 
color  design.  A  novel  feature  is  the 
birch   bark   effect,   which    is    part    of  the 


in    brighter   colors    with    less   gold   work 
and  embossing. 

A  novel  idea  in  Christmas  greeting 
cards  is  shown  by  Packard  Bros.,  Mont- 
real. It  consists  of  a  folded  card  4  x  5>\'<i 
inches,  having  a  pocket  on  one  side, 
forming  an  envelope.  Into  this  pocket 
is  inserted  a  greeting  card,  which  should 
bear  the  sender's  personal  card  and  an 
appropriate  greeting.  The  outside  is 
embossed  in  gold  design  with  the  words 
"Merry  Christmas"  and  a  touch  of 
cidor  added  by  holly  leaves  and  berries 
in  green  and   red. 


Spring  is  the  Time  to  Feature  Sporting  Goods 

Demand  Becomes  Heavy  for  All  Lines,   but  Competition 
is  Keen — Displaying  Goods  Well  is  the  Secret  of  Success 


AVERY  healthy,  normal  male  per- 
son from  the  ages  of  three  to 
eighty-three  is  a  sport  enthusi- 
ast. It  takes  different  forms,  but  the 
instinct  is  the  same  in  all.  With  some 
it  is  baseball,  lacrosse  or  football.  With 
others  it  will  be  hunting  and  fishing. 
With  the  elderly  man  who  has  discov- 
ered that  his  joints  are  stiffer  and  his 
muscles  less  elastic  than  of  yore,  it  is 
golf.  But  they  are  all  double-barreled 
enthusiasts,  every  one  of  them. 

Love  of  sport  is  a  sort  of  infectious 
disease  which  lies  dormant  in  the  blood 
of  all  of  us.  It  has  its  periods  Por 
breaking  out  ;  and  spring  is  the  one  time 
of  the  year  when  it.  manifests  itself  in 
its  most  virulent  form.  With  the  pass- 
ing of  the  snow  and  the  coming  of  (dear, 
warm  days,  the  male  of  the  species  feels 
that  he  wants  to  celebrate  his  emanci- 
pation from  the  restraints  of  winter  in 
the  most  active  way  possible.  As  soon 
as  the  season  opens  he  posts  off  up 
stream  for  a  fish;  and  a  month  before 
the  season  opens  he  starts  to  lay  in  his 
equipment. 

All  of  which  lengthy  preamble  by  way 
of  introduction  to  the  statement  that 
spring  is  the  time  when  the  stationer 
should  lie  featuring  his  sporting  goods 
stock.  It  is  the  one  season  above  all 
others  when  there  is  a  steady  demand 
for  all  classes  of  athletic  and  pastime 
supplies.  Trade  is  not  difficult  to  get  in 
the  spring  time.  What  the  stationer 
should  aim  at  is  more  trade. 

The  sporting  goods  department  of  the 
stationery  store  has  become  a  fixed  fea- 
ture. Practically  all  stores  now  carry 
stocks,  but  in  many  cases — in  a  majority 
of  cases  it  might  be  said — little  effort  is 
made  to  push  the  department,  even  at 
such  a  distinctly  seasonable  time  as  the 
present.  This  attitude  of  semi-indiffer- 
ence is  particularly  hurtful  in  view  of 
the  very  keen  opposition  which  is  en- 
countered. 

The  demand  for  sporting  goods  is 
heavy,  but  it  must  be  borne  in  mind  at 
the  same  time  that  there  is  no  dearth  of 
competition.  The  out-and-out  sporting 
goods  store,  the  hardware  store,  the 
bicycle  shops,  the  drug  store,  even  the 
dry  goods  store  are  all  out  for  a  share 
of  the  sporting  goods  trade.  Baseball 
bats,  masks,  lacrosse  sticks,  are  seen  on 
every  corner  of  a  commercial  street.  It 
follows  that  the  stationer  who  is  desir- 
ous of  obtaining  a  larger  share  of  the 
trade  than   has  been  coming'  to  him  in 


past  seasons  will  rind  it  necessary  to 
adopt  energetic  means  to  win  out  against 
the   well  distributed  opposition. 

Bring  to  the  Front. 

The  goods  should  be  brought  to  the 
front  in  every  way  possible.  Many  deal- 
ers who  have  handled  a  department  of 
sporting  goods  profitably  have  found  it 
advisable  in  spring  time  to  make  a 
change  in  their  store  arrangements, 
relegating  to  the  background  certain 
lines  which  were  not  entirely  seasonable 
and  moving  the  athletic  supplies  to  the 
front.  The  importance  of  having  the 
goods  where  they  can  readily  be  seen 
will  be  patent  to  all.  The  boy  who 
comes  in  to  buy  stamps  will  look  over 
the  tables  of  baseball  goods  if  they  are 
right  at  hand;  and  when  he  needs  a 
"decker"  or  a  bat  he  will  come  back 
for  it.  The  same  holds  good  with  per- 
sons of  all  ages.  No  one,  man  or  boy, 
who  takes  the  slightest  interest  in  sport, 
can  pass  an  assortment  of  sporting 
goods  without  at  least  a  casual  inspec- 
tion. Consequently,  the  man  who  comes 
in  to  buy  a  magazine  or  a  newspaper, 
will  remain  to  inspect  the  fishing  tackle, 
and  the  golf  sticks  if  they  are  right 
there   in    front   id'  his  eyes. 

The  bookseller  and  stationer  has  this 
advantage  over  merchants  in  all  other 
lines.  Men  make  more  frequent  visits 
to  his  store.  The  desire  for  a  news- 
paper is  a  daily  one,  entailing  regular 
trips  to  the  stationer's.  Magazines  are 
in  requisition  every  few  days.  In  fact, 
in  the  course  of  a  week,  the  average 
man  visits  the  book  store  many  times. 

What  better  chance  could  there  be 
for  advertising  goods  which  have  an 
especial  appeal  to  men  For  it  goes 
without  saying  that  the  proper  display 
of  goods  in  the  store  is  a  form  of  ad- 
vertising, and  a  very  reliable  and  potent 
form. 

The  practice  of  putting  price  tags  on 
sporting  goods  is  one  that  as  a  general 
rule  commends  itself  highly.  The  ad- 
vantages obtained  by  showing  the 
goods  prominently  in  the  store  consists 
largely  in  the  fact  that  the  customer, 
who  in  a  majority  of  cases  has  come  in 
to  buy  something  else,  can  look  over  the 
selection  by  himself.  In  this  way  the 
latent  desire  for  a  certain  article  will  be 
aroused,  resulting  in  sales,  possibly  at 
a  later  date.  When  a  man  has  not  made 
up  his  mind  that  he  needs  an  article,  but 
is  aware  of  a  growing  interest  in  it,  he 

47 


prefers  to  look  whatever  offers  in  that 
line  over  by  himself.  The  presence  u\' 
a  salesman  may  embarrass  him  a  little. 

The  advantage  of  a  price  tag,  there- 
fore, is  that  the  inspection  of  goods  by 
customers  without  the  presence  of  a 
salesman  is  facilitated. 

There  is  a  strongly  developed  ten- 
dency in  all  lines  id'  retail  trade  toward 
the  abolition  id'  the  secret  price  mark  in 
favor  of  pricing  in  plain  figures.  In  the 
large  retail  stores,  practically  all  goods 
are  priced  so  that  the  figure  can  be  seen 
by  all. 

Other  Forms  of  Advertising. 

Spring  should  see  a  brisker  use  made 
of  other  profitable  forms  of  advertising 
in  the  sporting  goods  department, 
notably  in  the  use  of  newspaper  space 
and  in  trimming  the  store  windows.  All 
means  of  appealing  to  the  latent  demand 
that  is  in  evidence  in  the  spring  time 
should  be  utilized.  A  good  window  now 
may  sell  goods  in  three  weeks'  time.  It 
is  "educational"  work  that  is  most  ne- 
uessarv. 


PUSH  SALES  OF  PICTURE  POST 
CARDS. 

(Continued  from  page  46.) 

and  so  on  every  to-day  as  it  comes.  The 
windows,  too,  must  receive  careful  con- 
sideration. Many  people  buy  post  cards 
on  the  inspiration  of  the  moment — often 
those  who  are  the  best  customers  too. 
So  it  is  well  to  have  a  part  of  the  win- 
dows devoted  to  post  cards  at  all  times 
so  that  the  needful  inspiration  may  be 
given  to  passers-by  so  that  they  may 
come  in  and  buy. 

There  are  many  attractive  new  lines 
in  post  cards  this  season  and  the  wise 
dealer  will  go  over  his  stock  carefully 
and  select  the  best  in  new  cards  that  his 
past  experience  indicates  will  appeal 
to  his  trade.  Next  to  local  views  the 
most  dependable  sellers  are  outdoor 
scenes  typical  of  Canada  and  with  ap- 
propriate wording  and  decoration. 

This  is  the  time  now,  at  the  very  out- 
set of  the  year's  serious  business  in 
post  cards  and  allied  lines,  to  make  plans 
for  a  record  season's  business,  not  for- 
getting to  take  advantage  of  all 
special  occasions  and  seasons,  and  at  the 
same  time  push  the  more  staple  lines 
consistently  and  persistently. 


Making  the  Most  of  the  Camera  Department 

Importance  of  Keeping  in  Close  Touch  with  Every  Customer 
and  Giving  the  Best  Possible  Service  —  Other  Practical  Ideas 


NOTWITHSTANDING  the  remark- 
able increase  that  has  mani- 
fested itself  in  recent  years  in 
winter  photography,  the  fact  remains  , 
1  hat  Spring  ushers  in  the  big  season  in 
the  camera  trade.  More  and  more,  sta- 
tioners have  come  to  an  appreciation  of 
the  wonderful  field  for  building  busi- 
ness that  the  growth  of  interest  in 
amateur  photography  affords  them,  but 
the  more  they  learn  about  it  the  wider 
will  their  outlook  become. 

Here  is  a  trade  opening  that  is  unex- 
celled for  building  up  a  profitable  busi- 
ness. It  is  ideal  in  many  respects,  the 
best  feature  of  all  being  that  an  im- 
mense volume  of  business  can  be  done 
on  a  comparatively  small  stock. 

The  demand  for  cameras  never  ceases. 
Those  who  haven't  them  want  them  and 
those  who  have  cameras  are  ever  want- 
ing better  ones,  as  they  become  more  ex- 
pert in  the  art.  Some  amateurs  become 
so  expert  that  they  are  practically  in 
the  class  of  professional  photographers 
and  others  becoming  more  proficient  as 
their  experience  widens,  are  on  the  road 
to  the  same  goal. 

It  should  be  the  aim  of  the  dealer  to 
keep  fully  abreast  of  the  times  and 
either  the  merchant  himself  or  the  man 
in  charge  of  his  camera  department 
should  acquire  as  much  actual  experi- 
ence as  possible  in  the  various  branches 
of  photography,  so  as  to  handle  this 
branch  of  the  business  with  efficiency, 
and  be  able  to  cope  with  difficulties  that 
arise,  especially  in  the  case  of  begin- 
ners. 

Take  the  case  of  a  newcomer  to  the 
ranks  of  amateur  photographers.  His 
first  experiences  may  be  rather  disap- 
pointing. Are  you  patient  with  him 
when  he  comes  to  you  with  his  troubles? 
If  not  you  should  be,  because  if  you  are 
not  and  you  are  unable  to  keep  up  his 
interest,  that  man  will  not  likely  long 
continue  to  be  a  customer  for  supplies, 
and  you  don't  want  to  do  anything  to 
increase  the  number  of  idle  cameras — 
keep  them  working.  It  means  sales  and 
profits  for  you.  Do  you  sell  him  a 
camera  and  a  few  supplies  and  then  lose 
track  of  him1?  Of  course  he  is  likely  to 
come  back  to  you  again,  but  it  is  your 
business  as  part  of  the  first  transaction 
to  satisfy  yourself  that  he  will  come 
back  and  to  keep  up  a  close  connection 
so  that  he  will  continue  to  come  back, 
becoming  one  of  your  regular  and  de- 
pendable customers  for  photo  supplies. 
He  may  have  started  with  a  cheap  box 


camera.  Soon  he  will  want  a  better  one, 
then  additional  equipment  as  he  gets  be- 
yond the  "snap  shot"  stage.  Follow 
up  each  individual  customer  in  this  way 
and  you  will  be  most  agreeably  sur- 
prised at  the  results  of  one  year's  in- 
tensive merchandising  of  this  kind.  En- 
courage the  better  amateurs  to  go  in  for 
press  work  and  other  fields  of  photo- 
graphy that  will  yield  a  revenue. 

There  are,  of  course,  many  who  will 
never  get  beyond  the  simpler  stages  of 
photography — those  who  haven't  the 
time  or  the  inclination  for  doing  their 
own  developing  and  printing,  and  the 
way  to  keep  them  in  the  ranks  of  regular 
customers  is  to  make  it  easy  for  them  to 
get  good  results  with  comparatively 
little  expense.  For  that  reason  and  also 
because  it  will  bring  additional  revenue 
to  the  department,  the  dealer  should  do 
developing  and  printing  for  amateurs. 
This  work  should  be  carefully  done  and 
orders  should  be  filled  promptly.  Start 
out  with  the  determination  that  you  are 
croing  to  give  each  customer  the  best  pos- 
sible service  and  results,  and  stick  to  it. 
Don't  allow  any  carelessness,  keep  up 
the  work  to  the  highest  pitch  of  effi- 
ciency. By  doing  that  you  will  achieve 
for  your  store  a  reputation  that  will 
bring  its  own  reward,  not  only  retaining 
old  customers  and  getting  from  them 
more  business  than  would  otherwise  de- 
velop, but  attracting  new  customers  to 
you  because  of  the  reputation  that  the 
efficiency  of  your  methods  has  earned 
for  you. 

A  scheme  that  has  been  tried  out  by 
some  merchants  in  order  to  still  further 
widen  the  influence  of  the  store  and 
awaken  new  interest  in  photography,  is 
to  have  one  of  the  clerks  go  out  one  day 
each  week,  or  occasionally  as  opportun- 
ities arise,  taking  pictures  of  residences 
or  of  attractive  grounds  at  different 
homes.  After  these  photographs  are 
finished,  sales  are  almost  certain  to  fol- 
low when  the  prints  are  shown  to  the 
owners  of  these  homes.  This  is  an  idea 
that  could  be  adopted  by  dealers  in  any 
town,  large  or  small. 

Other  ideas  will  be  suggested  in  future 
articles  to  appear  in  Bookseller  and 
Stationer,  with  a  view  to  encouraging 
extra  effort  in  this  highly  profitable  and 
rapidly  growing  branch  of  the  business 
of  retail  stationers  throughout  Canada. 
48 


RELATIONS    BETWEEN    WHOLE- 
SALERS AND  RETAILERS. 

An   Open  Letter  to  the  Publishers  and 
Wholesale  Stationers  of  Canada: 

The  trade  have  unnecessarily,  I  think, 
been  imposed  upon  by  the  wholesale 
stationers  in  the  decision  prompted,  I 
understand,  by  one  firm  in  Toronto,  to 
allow  of  no  dating  on  any  purchases 
other  than  the  (latins-  of  invoice.  This, 
I  think,  is  an  imposition,  and  one  of  the 
many  things  which  are  causing  a  justi- 
fied grievance  from  the  retail  merchants. 

I  can  understand  why  the  wholesale 
stationery  firms  might  agree  upon  cer- 
tain prices  to  stand  by  regarding  staple 
lines  and  hold  to  them,  and  any  other 
agreements,  such  as  discounts,  which  is 
had  enough  in  itself,  but  when  it  comes 
to  infringing  on  the  personal  rights  and 
special  advantages  or  favors  that  a  cus- 
tomer, who  may  be  an  especially  good 
customer  of  your  own,  when  he  would 
like  a  little  favor  shown  him,  is,  I  think, 
a  mistake  by  all  those  who  enter  into 
such  an  agreement.  Most  of  the  travelers 
that  I  have  spoken  to  consider  their 
firms  have  made  a  mistake,  and  I  think 
anyone  with  reasonable  thought  for  the 
good  and  welfare  of  their  future  busi- 
ness, would  not  have  undertaken  to 
agree  to  such  a  sweeping  principle, 
which  takes  away  the  personal  element 
between  the  wholesaler  and  the  retailer. 
Limited  companies  and  corporations 
should  consider  their  future  and  just 
consider  how  they  would  feel  if  they 
were  treated  as  we  are  being  treated  to- 
day. The  screws  are  being  placed  on 
year  by  year  to  the  disadvantages  of  the 
retailer  in  every  case  and  to  the  sole 
advantage  of  the  corporations.  Soon  it 
will  be  harder  for  the  retailer  to  meet 
these  extreme  hardships,  then  you  will 
be  finding  it  harder  to  find  an  output  or 
an  avenue  for  your  output  through  the 
booksellers.  I,  for  one,  am  speaking  for 
the  booksellers,  only  expecting  fairness 
and  I  think  this  imposition  is  uncalled 
for,  and  the  wise  wholesalers  will  with- 
draw from  such  an  attempt  to  oppress 
the  retailer. 

Yours  in  behalf  of  the  rights  of  the 
booksellers, 

A.  H.  JARVIS, 
The  Bookstore,  Ottawa. 


The  Effect  of  the  Theatre  on  the  Sale  of  Novels 

Dramatizing  of  Novels  Opens  Big  Field  for  Sale  of  Books  When 
Public  Interest  is  Keen  —  More <  British    Plays  Coming  to  Canada 


A    SALESMAN   in   the  book  depart- 
ment of  one  of  the  large  Toronto 

department  stores  told  a  repre- 
sentative of  Bookseller  and  Stationer 
recently  that  there  had  been  a  big'  de- 
mand for  "The  Tale  of  Two  Cities,"  by 
Charles  Dickens.  The  cause  for  this 
rush  was  the  imminent  appearance  in 
Toronto  of  Martin  Harvey,  the  noted 
British  dramatic  actor,  in  "The  Only 
Way,"  which  is  a  dramatization  of 
Dickens'  famous  story  of  the  French 
Revolution.  His  repertoire  also  in- 
cluded "The  Cigarette  Maker's  Ro- 
mance," by  Marion  Crawford,  and  "T'10 
Breed  of  the  Treshams."  For  the 
former  novel  there  was  also  a  big  de- 
mand owing  to  Martin  Harvey's  coin- 
ing, though  not  so  big  as  that  for  "The 
Tale  of  Two  Cities,"  a  play  in  which 
this  actor  is  seen  at  his  very  best. 
Big  Demand  for  Cheap  Editions. 
The  demand  was  chiefly  for  fcho 
twenty-five  cent  book,  the  purchaser  re- 
quiring it  simply  to  refresh  his  mem- 
ory before  witnessing  the  play.  A  paper 
back  edition  selling  at  ten  cents  would 
have  filled  the  requirement  just  as  well. 
Many  people  will  express  surprise  that 
such  a  favorite  Dickens  novel  as  this 
has  not  been  read  by  almost  everybody. 
Unfortunately,  such  is  not  the  case, 
and  there  are  many  people  who  read 
the  story  in  their  childhood  days,  and 
recall  only  the  character  of  Sydney 
Carton,  probably   a  hazy  recollection. 

It  is  realized  nowadays  that  thorough- 
ly to  enjoy  a  play  of  this  description,  it 
is  necessary  first  to  be  familiar  with  the 
scenes  and  characters,  otherwise  the 
playgoer  will  spend  considerable  time 
and  mental  energy  trying  to  grasp  the 
meaning  of  what  is  being  said,  whereas 
with  the  details  of  the  play  in  mind,  it 
is  possible  to  enjoy  the  skilful  delinea- 
tion of  an  actor  of  Martin  Harvey's 
ability. 

As  a  rule  when  a  good  actor  comes  to 
town,  there  is  an  increased  demand  for 
the  book  from  which  the  play  has  been 
taken.  When  the  Stratford-on-Avon 
Players,  William  Faversham,  and  Mar- 
garet Anglin,  visited  Canada  recently 
with  their  extensive  Shakespearan  reper- 
toire, wherever  there  was  a  Shakes 
peare  in  the  home  it  was  taken  down 
from  the  dusty  shelves,  and  the  stories 
of  King  John,  Julius  Ceasar,  etc.,  re- 
vived. Where  a  particular  copy  was 
missing,  the  bookstore  was  resorted  to. 

Keep  Tab  on  Coming  Plays. 
Such  opportunities  should  be  grasped 
by   booksellers    to    dispose   of   their   old 


copies  at  good  prices.  It  is  not  neces- 
sary to  wait  for  the  public  discovering 
their  requirements  in  this  respect.  The 
live  dealer  will  anticipate  the  demand, 
and  create  a  larger  one  by  warning  the 
public  that  "Uncle  Tom's  Cabin"  is 
coming  to  the  opera  house,  and  that  to 
appreciate  it  thoroughly  they  should 
take  a  copy  of  the  book  displayed  in 
the  window  home  with  them.  Such 
hooks  should  be  placed  in  the  window  or 
in  a  prominent  position  in  the  store 
with  a  card,  drawing  attention  to  the 
fact  that  this  story  will  be  presented  at 
the  local  theatre  shortly.  Such  a  card 
can  usually  be  secured  from  the  advance 
press  agent  of  the  company,  who  makes 
it  his  business  to  see  that  his  company 
itceives  plenty  of  publicity  in  the  local 
jness,  weeks  ahead  of  the  arrival  of  the 
company.  This  allows  the  bookseller 
sufficient  time  to  get  in  a  cheap  stock 
of  the  book.  If  the  advance  agent  has 
plenty  of  time,  he  often  pays  a  visit  to 
one  or  two  stores  in  town,  and  warns 
them  of  the  probable  demand  for  the 
work-.  The  press  agent,  however,  does 
rioi  attach  much  importance  to  the  de- 
mand for  the  book,  his  only  object  be- 
ing to  get  a  card  displayed  announcing 
the  coming  of  his  company.  The  ag- 
gressive dealer  will  not  rely  on  him,  but 
will  find  out  what  is  coming  for  him- 
self. 

It  would  lie  a  '.rood  idea  for  publish- 
ers to  watch  out  for  good  plays  coming 
to  this  country,  and  to  secure  a  large 
cheap  stock  of  each  book,  advising  his 
customers  to  feature  them  in  their  win- 
dows. The  demand  for  such  books  has 
been  increased  of  late  by  the  formation 
of  the  British-Canadian  Theatre  Or- 
ganization, Limited,  the  object  of  which 
is  to  supply  Canadian  audiences  with 
first-class  British  plays.  Furthermore, 
many  of  the  leading  British  plays  are 
taken  from  well-known  novels. 

The  same  tactics  might  be,  and  prob- 
ably are,  adopted  by  music  publishers, 
who  should  see  that  their  dealers  are 
kept  in  touch  with  likely  demands  ow- 
ing to  the  arrival  in  the  country  of  suc- 
cessful musical  comedies,  the  songs  in 
which  have  caught  on  in  larger  cities. 
More  British  Plays. 

For  many  years  Canadian  audiences 
have  been  almost  surfeited  with  plays 
from  across  the  border.  The  conse- 
quence is  that  the  public  are  not  very 
familiar  with  British  plays  and  the 
novels  from  which  they  have  been 
taken.  The  writer  met  R.  E.  Brooks, 
press  representative  of  Martin  Harvey, 
49 


when  traveling  between  Toronto  and 
Winnipeg.  He  made  several  observa- 
tions relating  to  the  sale  of  novels  as 
outlined  above,  and  he  also  gave  an  in- 
stance of  how  little  is  known  in  small 
Canadian  towns  of  British  actors.  The 
following  conversation  took  place  be- 
tween Mr.  Brooks  and  the  manager  of 
a  theatre  in  an  Ontario  city. 

"Well,  what  are  vou  sending  us  this 
week?" 

Mr.  Brooks  replied:  "Martin  Harvev, 
in  The  Only  Way." 

"Who's   Martin   Harvey?" 

Mr.  Brooks  had  already  encountered 
ignorance  of  this  type,  and  after  he  had 
kindly  explained,  received  the  follow- 
ing retort:  "Why  don't  you  send  us 
some  good  melodrama  along  that  the 
public  want?" 

Small  Town  Booksellers  Benefit  Too. 

Incidentally,  readers  of  Bookseller 
and  Stationer  in  small  towns  will  be  in- 
terested to  know  that  the  British-Cana- 
dian Theatre  Organization,  Ltd.,  are 
aiming  to  give  the  same  high-class  ser- 
vice to  towns  of  small  population  as  has 
been  given  in  the  past  to  larger  cities, 
like  Toronto.  Montreal,  and  Winipeg. 

Western  booksellers  will  experience 
the  demand  for  "The  .Tale  of  Two 
Cities,"  as  Mr.  Harvey  will  be  through 
there  during  April,  returning  for  visits 
to  Winnipeg  and  Toronto.  Mr.  Law- 
rence Irving  is  also  touring  Canada 
with  "The  Importance  of  Being  Earn- 
est," by  Oscar  Wilde;  "The  Unwritten 
Law,"  a  Russian  story,  and  "Ty- 
phoon," by  a  Japanese  author.  Other 
works  for  which  there  should  be  a  de- 
mand are  "Within  the  Law,"  "House 
of  Bondage,"  and  "The  Dear  Fool," 
the  last  of  which  will  be  played  by 
Moore  and  Esmond,  members  of  an  Eng- 
lish  company  coming  out  shortly. 


SERVICE. 

According  to  the  testimony  of  many 
successful  retail  dealers,  'the  thing 
which  has  had  more  than  any  other  to 
do  with  their  prosperity  is  "Service." 
There  can  be  no  greater  help  to  the  deal- 
er than  that  particular  service  which 
makes  him  almost  indispensable  to  his 
patrons.  The  dealer  should  so  plan  his 
efforts  that  his  store  will  be  the  real 
social  centre  of  a  better  community.  In 
giving  assistance  to  his  customers  the 
dealer  is  cementing  friendship  which 
makes  him  the  valued  friend  of  those 
whose  patronage  he  desires. 


CANADIAN   SUMMARY. 
Fiction. 

1.— The  Inside  of  the  Cup.  Winston 

Churchill    101 

2.— The  Woman    Thou    Gavest  Me. 

Hall    Caine    88 

."i.— 'The  Rocks  of  Valpre.    Edith  M. 

Dell    60 

4. — T.  Tembarom.    Francis  Hodgson 

Burnett     30 

5. — Behind  the     Beyond.       Stephen 

Leacock    32 

6.     The  Butterfly.     Henry   Kitcbell 

Webster    27 

Non-Fiction. 

1.— The    Senate    of    Canada.       Sir 

George  Ross. 
2. — 'Roughing  it  in  the  Bush. 
3. — Sahdana.     Tagora. 

Juvenile. 

1. — How  Canada  Was  Won. 

2. — Boy  Mechanics. 

3.— Children  of  the  Wild. 


BEST     SELLERS  IN    THE  U.S.   FOR 
FEBRUARY. 

From  the  March  issue  of  Baker  and 
Taylor's  bulletin: 
1. — Pollyanna. 
2. — T  Tembarom. 
3. — Inside  of  the  Cup. 
4 — A  People's  Man. 
5. — Laddie. 
6. — Devil's  Garden. 


BEST  SELLING  NOVELS  IN 
ENGLAND. 

(Compiled  for  Bookseller  and  Stationer 
by  W.  H.  Smith  &  Sons.) 

Best  Sellers  for  February. 

1. — Bird  of  Paradise.     Ada  Leverson. 

2. — Wanderer's  Necklace.  Rider  Hag- 
gard. 

3. — Initiation.     R.  H.  Benson. 

4_When  Ghost  Meets  Ghost.  W.  De 
Morgan. 

5.— Happy  Hunty  Ground.  Alice  Perrin. 

6. — Marriage  Contract.     J.  Keating. 


PUBLISHERS'    BEST    SELLERS. 

Bell  &  Cockburn — 

1.  Behind  the  Beyond. 

2.  John   Barleycorn. 

3.  The  Flying  Inn. 

William  Briggs — 

1.  Rocks  of  Valpre. 

2.  The  After  House. 

3.  T.   Tembarom. 

Cassell  &  Co. — 

1.  The  Wanderer's  Necklace. 

2.  The  King  Behind  the  King. 

3.  The  Sins  of  Severae  Bablon. 

The  Copp,  Clark  Co.— 

1.  Diane  of  the  Green  Van. 

2.  The  Butterfly. 

3.  Overland  Red. 

.1.  M.  Dent  &  Sons— 

1.  The  Garden  City. 

2.  Life  and  Thought  in  Japan. 

3.  The  Poetical  Works  of  Dowden. 

S.  B.  Gundy— 

1.  When  Ghost  Meets  Ghost. 

2.  The  Marriage  of  Cecilia. 

3.  The  Keeper  of  the  Vineyard. 

Hodder  &  Stoughton — 

1.  The  Witness   for  the  Defence. 

2.  General  John  Regan. 

3.  Eldorado. 

Thomas  Langton — 
1.  Laddie. 

3.  The  Spider's  Web. 
3.  The  House  of  Thane. 

The  Macmillan  Co. — 

1.  The  Inside  of  the  Cup. 

2.  The  \  alley  of  the  Moon. 

3.  The  Gardener. 

McClelland,  Goodchild  and  Stewart — 

1.  Idonia. 

2.  The  Devil's  Garden. 

3.  A  People's  Man. 

McLeod  and  Allen — 

1.  Darkness  and  Dawn. 

2.  Terms  of  Surrender. 

3.  On  With  Torchy. 

Musson  Book  Co. — 

1.  The  Woman  Thou  Gavest  Me. 

2.  The  Amateur  Gentleman. 

3.  The  Light  of  Western  Stars. 

50 


Of  Canadian  Interest 

New  and  Forthcoming  Books 

One  of  the  big  books  of  the  year- 
big  in  several  senses  of  the  word — has 
just  been  published  by  Cassell  &  Co.,  in 
"Recollections  of  Sixty  Years  in  Can- 
ada," by  the  Right  Hon.  Sir  Charles 
Tupper,  Bart.  It  comprises  his  per- 
sonal recollections  of  "Political"  Can- 
ada for  the  past  sixty  years.  Sir 
Charles  is  the  last  surviving  member  of 
the  Fathers  of  Confederation,  and  was 
an  intimate  friend  and  colleague  of  Sir 
John  A.  Macdonald.  This  is  a  book 
that  will  appeal  to  every  man  who  is  in- 
terested in  the  political  history  of  Can- 
ada. In  this  volume  Sir  Charles  takes 
us  back  to  the  time  of  Confederation, 
and  from  that  period  until  the  present 
day  reviews  in  an  interesting  and  ab- 
sorbing manner  all  the  important 
events  that  have  gone  to  make  up  Cana- 
dian history.  The  book  has  been  favor- 
ably reviewed  by  newspapers  and  re- 
views throughout  England  and  Canada, 
and  the  extraordinary  publicity  it  has 
received  is  most  valuable  to  the  retail 
booksellers  as  an  effective  aid  in  pro- 
moting sales  of  the  book.  This  has  been 
still  further  augmented  by  the  fact  that 
display  advertisements  were  carried  in 
the  representative  newspapers  through- 
out the  country.  It  is  interesting  to 
note  here  that  although  three  important 
new  works  of  political  reminiscences  by 
Liberals  were  published  in  the  last  year 
or  two,  this  is  the  first  one  by  a  Con- 
servative. 

A  second  edition  of  Frank  Yeigh's 
"5,000  Facts  About  Canada,"  publish- 
ed by  the  Canadian  Facts  Publishing 
Co.,  has  already  been  called  for,  which 
is  conclusive  evidence  that  its  merits  are 
being  increasingly  appreciated. 

"Three  Wonderlands  of  the  Canadian 
West,"  is  the  title  of  a  book  announced 
for  publication  by  the  Page  Company, 
of  Boston.  The  author  is  L.  J.  Burpee. 
This  work  will  be  similar  in  style  to 
Thos.  E.  Murphy's  "Three  Wonder- 
lands of  the  American  West." 

"All's  Love  Yet  All's  Law,"  is  the 
arresting  title  of  a  new  book  written  by 
Dr.  James  L.  Gordon,  the  popular  Winni- 
peg preacher  and  published  by  S.  B. 
Gundy,  Toronto.  Dr.  Gordon  does  not 
confuse     his     readers     with     fine-spun 


BOOKSELLER  AND  STATIONER 


51 


theories.  He  gives  them  tacts,  and  illus- 
trates them  out  of  the  sweet  and  solemn 
verities  of  human  life.  He  strikes  deep- 
ly and  with  unerring  hand,  into  the 
heart  of  things — things  that  count,  that 
are  worth  while.  Vital  incentives,  such 
as  spur  the  soul  to  high  action  and  daily 
faithfulness,  find  premier  place  in  his 
appeals.  His  book  cannot  do  other  than 
lead  men  to  a  better  realization  of  the 
chief,  the  supreme  good,  and  to  help 
them  find  God. 

Eewards  of  various  kinds  come  with 
a  good  deal  of  appreciation  to  the  au- 
thors of  books.  Perhaps  no  Canadian 
author  deserves  more  credit  for  her 
painstaking  care  and  for  her  persistence 
in  the  literary  field  than  does  Miss 
Agnes  Maule  Machar,  who  is  now  living, 
by  the  way,  Gananoque.  Considerable 
pleasure,  however,  eame  to  Miss  Machar 


RT.  HON.  SIR  CHARLES  TUPPER 

the  other  day  when  she  was  informed 
that  an  order  had  been  placed  for  her 
newest  book,  "Stories  of  the  British  Em- 
pire," in  such  a  way  that  the  book 
would  be  placed  in  the  library  of  every 
public  school  in  Toronto.  A  general 
recognition  of  the  qualities  of  this  book, 
which  is  unique  in  its  way  as  one  that 
will  rather  interest  children  than  deter 
them  from,  as  is  usual,  the  reading  of 
history,  comes  in  the  fact  that  the  first 
Canadian  edition  has  already  been  prac- 
tically exhausted,  and  that  a  new  edition 
is  being  considered  by  the  author  and 
by  the  publishers,  William  Briggs,  Tor- 
onto. Miss  Machar  appears  to  have 
found  a  field  in  which  steady  sales  will 
keep  on  for  a  number  of  years  at  least 
and  her  new  book  is  being  hailed  as  a 
well  qualified  successor  to  her  former 
very  well  known  volumes. 

J.  P.  Buschlen,  the  author  of  the  now 
fairlv     well-known      "Canadian      Bank 


Clerk"  has  made  rather  a  unique  record 
in  Canadian  arts  and  letters,  by  the 
fact  of  having  two  books  of  a  "ro- 
mance" type  issued  over  his  name  with- 
in the  past  year.  Mr.  Buschlen 's  first 
book  has  already  run  into  its  second  edi- 
tion and  has  been  brought  out  by  the 
Briggs  house  as  a  reprint.  His  second 
book,  "Behind  the  Wicket,"  a  series  of 
short  stories  dedicated,  by  the  way,  to 
"Bank  Boys,"  not  forgetting  several 
thousand  "girls,"  seems  to  be  finding  a 
large  place  among  the  members  of  the 
special  class  to  whom  it  might  be  ex- 
pected to  appeal.  Mr.  Buschlen 's  ac- 
tivities with  the  new  Canadian  Bank 
Clerks'  Association,  have,  almost  as 
much  as  his  books,  brought  him  quite  re- 
cently into  the  public  eye,  and  he  bids 
fair,  in  the  course  of  a  few  months,  to  be 
as  well  known  as  any  young  man  in  Can- 
ada. With  quite  characteristic  energy 
lie  is  at  work,  at  the  present  time,  on  an- 
other volume  dealing  with  the  romance 
features  of  another  field  of  business, 
which  promises  to  be  even  more  success- 
ful than  the  books  that  have  already 
come  from  his  pen. 

Spring  characteristics  appear  to  be  in 
evidence  this  season  as  well  as  in 
others;  witness  for  instance,  two  new 
volumes  of  poems  which  have  recently 
come  from  the  press  of  William  Briggs. 
"New  Canadian  Poems,"  a  collection  of 
verses  bearing  on  various  features  of 
Canadian  life,  by  Warneford  Moffatt,  a 
Canadian  at  present  resident  in  London. 
England,  evidences  some  carefully  pre- 
pared work  and  a  strong  patriotic  spirit. 
The  other  volume,  "In  the  Heart  of  the 
Meadow,"  from  the  pen  of  Dr.  Thos. 
O'Hagan  of  Windsor,  just  issued,  though 
not  large  in  size,  its  paging  running  only 
to  fift.y.  includes  some  delicate  work 
which  quite  bears  out  the  reputation  its 
author  has  already  achieved  for  verse  of 
merit.  Dr.  O'Hagan  has  the  faculty  of 
presenting  his  work  in  a  less  involved 
form  than  is  usually  apparent  in  serious 
poems  and  verses  by  most  writers  of  the 
day,  and  the  new  volume  should  find  a 
place  on  the  shelf  of  every  Canadian 
verse  lover. 

Harvey  J.  O'Higgins'  new  book, 
"Silent  Sam,"  is  a  recent  publication  of 
McClelland,  Goodchild  &  Stewart.  It 
consists  of  a  number  of  humorous 
sketches,  which  have  been  likened  to 
those  of  that  master  of  humor,  0.  Henry. 
The  author's  delicious  sense  of  humor 
mitigates  his  probing  of  human  nature 
and  human  weakness.  The  chapter  on 
Honeymoon  Flats  is  very  funny. 

"England  Over  Seas,"  by  Lloyd 
Roberts,  of  Ottawa,  is  publishing  imme- 
diately with  Elkin  Mathews,  of  Cork 
street,  London,  a  volume  under  the  above 
title. 


FAIR    REPORTS    WANTED. 
T3  EADERS   will  recall  the   article   in 

the  December  issue  under  the  head- 
ing of  "Misstatements  About  Canada, 
Fair  Reports  Wanted,"  being  a  pro- 
test against  certain  statements  by  the 
Canadian  correspondent  of  the  English 
"Bookseller"  which  did  not  truly  repre- 
sent conditions  in  the  Canadian  book 
trade. 

In  that  correspondent's  reply  in  "The 
Bookseller's"  issue  for  March  6th.  he 
marvelously  evades  the  issue  as  fol- 
lows:— 

"The  Editor  of  The  Bookseller  and 
Stationer  of  Toronto  in  a  recent  issue 
objected  to  the  statement  of  your  cor- 
respondent that  Hall  Caine's  new  book 
was  not  largely  circulated  in  Canada. 
After  further  investigating  the  matter 
I  find  it  is  true,  and  that  far  and  away 
beyond  the  most  sanguine  dreams  of 
even  his  own  publishers.  Winston 
Churchill's  "Inside  of  the  Cup"  is  the 
best  seller.  Caine's  book  was  a  nine 
days'  wohder,  and  most  of  that  won- 
der was  why  any  one  should  have 
spent  the  time  on  it.  But  speaking 
of  Churchill's  book  reminds  one  of 
the  oft -quoted  remarks  of  many  of  our 
people  as  to  the  trashy  fiction  that  is 
supposed  to  be  popular  nowadays. 
Here  is  a  book,  sociological,  religious, 
and  even  literary  in  spots,  and  yet  it 
has  held  the  market  for  months 
against  all  new-comers.  Give  us  good 
novels,  well-wrought  pieces  of  literary 
work,  treating  of  problems  that  are 
worth  while,  and  there  is  no  fear  as  to 
circulation.  When  a  book  firm  in  Tor- 
onto after  Christmas  orders  1,100 
copies  of  a  book  it  shows  a  demand 
worth  while;  and  that  is  what  happen- 
ed to  the  'Inside  of  the  Cup.'  " 

Why  was  this  reference  to  "The  In- 
side of  the  Cup"  incorporated  in  his 
"reply"?  If  "The  Bookseller's"  corres- 
pondent will  refer  to  the  files  of  "Book- 
seller and  Stationer,"  he  will  find  that 
the  reports  of  the  best  selling  books  in 
Canada  have  shown  the  Winston 
Churchill  book  at  the  head  of 
the  list  every  month  since  Sep- 
tember, and  as  to  the  Hall 
Caine  book  being  a  "nine-day  won- 
der" we  would  refer  him  to  this  show- 
ing as  to  where  the  book  stood  among 
the  six  best  sellers  in  the  last  six  months: 
November,  second;  December,  second: 
January,  third;  February,  fifth;  March, 
second,  and  in  the  returns  appearing  in 
the  present  issue  it  is  second  place. 

In  view  of  all  this,  "Bookseller  and 
Stationer's"  plea  for  fair  reports  is 
affain  extended. 


52 


BOOKSELLER     AND     STATIONER 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


AMONG  the  notable  men  from 
across  the  sea  who  visited  Can- 
ada last  month  was  G.  M.  Brown, 
head  of  the  book  publishing  house  of 
Thomas  Nelson  &  Sons,  of  London  and 
Edinburgh,  who  now  have  a  branch 
house  in  Toronto. 

Mr.  Brown  is  a  native  of  this  country. 
being  a  son  of  that  illustrious  Canadian, 
the  Hon.  George  Brown,  one  of  the 
Fathers  of  Confederation,  and  founder 
of  The  Toronto  Globe. 

Mr.  Brown  was  entertained  at  the  On- 
tario Club  by  The  Globe,  and  among 
those  present  were  several  members  of 
the  staff  who  had  served  under  Hon. 
George  Brown  before  his  death  in  1880. 

Following  is  an  interesting  paragraph 
from  The  Globe's  report  of  Mr.  Brown's 
visit  : 

"Later  in  the  afternoon  Mr.  Brown 
paid  a  visit  to  The  Globe  office  and 
talked  with  several  of  the  older  em- 
ployees. Mr.  John  Masterson,  who  has 
been  an  employee  since  1871,  recalled 
the  fact  that  Mr.  Brown  had  learned  to 
''stick"  type  together  while  playing 
around  The  Globe  office  forty  years  ago. 
The  bent  thus  early  received  had  in- 
fluenced Mr.  Brown's  whole  life.  He  is 
now,  as  is  well  known,  a  partner  in  the 
great  publishing  house  of  Thomas  Nelson 
&  Sons,  Edinburgh,  the  standard  works 
of  which  have  a  circulation  in  many 
languages  all  over  the  world." 

A  new  publishing  house  in  the  United 
States  is  Hearst's  International  Library 
Co.,  of  New  York,  of  which  William 
Randolph  Hearst  is  the  head.  McClel- 
land. Goodchild  &  Stewart  have  been 
appointed  their  Canadian  representa- 
tives. This  is  a  subsidiary  company  of 
the  Hearst  concern,  who  with  their 
publications,  including  daily  newspapers, 
The  Cosmopolitan,  Hearst  Magazine  and 
Good  Housekeeping,  have  an  aggregate 
circulation  of  300,000,000  copies  and  in 
future  in  addition  to  the  serial  rights 
of  the  stories  running  through  these 
publications  they  will  also  control  the 
book  rights  and  these  hooks  will  be  pub- 
lished in  Canada  by  McClelland,  Good- 
child  &  Stewart.  One  of  the  first  of 
these  novels  will  be  George  Randolph 
Chester's  new  book  "Cordelia  Blos- 
som." Other  new  books  announced  by 
this  firm  include  Doctor  Wiley's  "1001 
Tests  of  Foods  and  Toilet  Accessaries," 
"Children  in  Bondage,"  by  Edwin 
Markham,  Judge  Lindsey  and  George 
Creel;  "Anecdotes  of  the  Hour,"  by 
Famous  Men.     Among  the  170  speakers 


included  in  this  book  will  be  Premier 
Borden  and  other  Canadians.  "The 
(harm  of  the  Antique,"  by  Robert  and 
Elizabeth  Shackleton,  "The  Dream  Doc- 
tor" by  Arthur  B.  Reeve,  "The  Best 
intention"  by  Bruno  Lessing,  "Mir- 
andy"  l>\  Dorothy  Dicks,  and  "The 
Two  Sisters"  bj  Virginia  Terhune  Van 
de    Water. 

Did  you  ever  have  some  one  step  up 
to  you  on  the  street,  in  a  strange  town. 
and  greet  you  with  a  slap  on  the  hack 
and  a  "Good  morning,  Charlie,  How 
are  yon  living?"  This  problem  of 
doubles  is  one  which  has  been  used  with 

- I  effect  by  several  novelists,  but  has 

been  taken  up  in  a  rather  new  way  by 
Maravene  Thomson,  in  her  newest  novel, 
"The  Woman's  Law."  This  is  a  nerve- 
stirring  tale  of  a  woman  who  bravely 
pits  her  own  brain  and  limited  resources 
against  the  machinery  of  so-called  jus- 
tice, in  an  attempt  to  save  a  worthless 
husband  from  the  consequences  of  a 
crime.  The  fact  of  a  double  is  well 
taken  advantage  of  and  used  to  provide 
a   good  deal  of  the  thrill  of  the  story. 

The  forthcoming  visit  to  Canada  of 
Norman  Angell,  the  "Apostle  of  Peace," 
is  stirring  up  a  good  deal  of  interest  in 
various  quarters  over  his  new  book, 
"'The  International  Polity,"  which  is 
being  handled  in  Canada  by  William 
Briggs.  Mr.  Angell 's  former  book,  "The 
Great  Illusion,"  was  well  and  trul\ 
called  an  epoch-maker,  and  the  people 
of  the  world  who  were  set  a-thinking  by 
this  volume  are  waiting  with  a  great 
deal  of  curiosity  to  see  what  new  thought 
the  author  has  evolved  since  his  earlier 
writing. 

Maurice  Hewlitt 's  new  volume.  "  Vis- 
ions and  Dreams,"  which  was  to  have 
been  published  in  the  spring  by  Elkin 
Mathews,  London,  has  been  postponed 
to  the  autumn. 

An  important  addition  to  the  list  of 
spring  books  already  announced  by 
Houghton,  Mifflin  Company,  is  a  new 
volume.  "South  Africa,"  in  the  series 
"The  English  People  Overseas,"  by  A 
Wyatt  Tilby,  "South  Africa"  will' ap- 
pear early  in  April. 

W.  B.  Maxwell's  novel  "The  Devil's 
Garden"  is  creating  quite  a  sensation 
in  the  United  States.  This  book  is  being 
published  in  Canada  by  McClelland, 
Goodchild   &   Stewart. 

"La  France  in  1814,"  has  been  added 
to  Nelson's  library  of  French  books. 


New  volumes  in  Nelson's  shilling  lib- 
rary are  Jack  London's  "People  of  the 
Abyss"  and  a  volume  of  selections  from 
the  essays  of  Rev.  A.  K.  II.  Boyd. 

The  Page  &  Co.  announce  the  third 
printing  of  L.  M.  Montgomery's  book, 
"The  Golden  Road." 

Larry  Evans  has  already  created  a 
favorable  impression  through  his  popu- 
lar short  stones  which  have  been  pub- 
lished  in  several  American  magazines. 
Mr.  Evans'  first  complete  novel  will  ap- 
pear about  the  middle  of  April,  under 
the  name  of  "Once  to  P>very  Man."  It 
is  a  tale  of  privation  and  great  poverty, 
the  scene  being  the  New  England  hill 
country.  Love  and  devotion  brighten 
the  picture  that  the  author  draws  and  in 
the  end  make  all  things  possible.  Mc- 
Leod  &  Allen  have  the  publishing  rights 
in  Canada. 

Thomas  Dixon  will  make  Jefferson 
Davis  the  hero  of  his  novel,  "The  Vic- 
tim," to  be  published  in  the  early  sum- 
mer, by  the  Copp  Clark  Co.  It  will  be 
a  sort  of  companion  portrait  to  his  story 
of  Lincoln  in  "The  Southerner,"  which 
is   now   in    its  tenth  edition. 

Apropos  of  "The  After  House," 
Houghton  Mifflin  Company  have  put  out 
an  interesting  broadside  in  which  the  au- 
thor. Alary  Roberts  Rinehart,  reviews 
the  famous  "Dram"  case  from  which 
she  drew  the  material  lor  her  story. 
There    is    also    printed    in    part    a   letter 


MAEY  ROBERTS  RINEHART, 

whose  new  book,  "The  After  House,"  has 
just  been  brought  out  by  William  Briggs. 


from  Brain,  first  mate  of  the  ill-fated 
Herbert  Fuller,  asserting  again  his  in- 
nocence of  the  crime  for  which  he  has 
suffered  imprisonment  17  years. 

A  new  book  by  Harold  Begbie  is  a 
recent  publication  of  S.  B.  Gundy 's,  Tor- 
onto.    It  is  called  "The  Weakest  Link" 


BOOKSELLER      AND      STATIONER 


53 


and  in  it  the  author  presents  a  remark- 
able indictment  of  the  present  wave  of 
social  impurity.  He  has  reared  an  indis- 
putable argument  against  the  "easy 
respectability"  of  the  present  day  which 
is  as  startling-  as  it  is  true. 

William  Hamilton  Osborne,  the  author 
of  "The  Red  Mouse."  has  written  an- 
other novel  called  "The  Blue  Buckle." 
McClelland,  Goodchild  &  Stewart  are  the 
publishers. 


HELEN    R.   MARTIN 
Author  of  "Barnabetta.  " 


A  book  that  has  created  a  considerable 
stir  in  England  has  been  brought  out 
in  Canada  by  McClelland,  Goodchild  & 
Stewart.  It  is  "Lord  London,"  by 
Keble  Howard,  and  is  intended  to  depict 
the  life  story  of  Lord  Northcliffe,  the 
wealthy  publisher  of  the  London  Times 
and  a  score  of  other  newspapers  and 
periodicals.  It  tells  of  his  rise  from  a 
penniless  urchin  to  his  present  high  posi- 
tion in  life. 

In  "A  Lady  of  Leisure,"  Ethel  Sidg- 
wick,  has  given  of  her  best,  an  interest- 
ing romance  from  her  graphic  pen.  The 
story,  which  is  well  sustained,  unwinds 
triangularly  between  the  Kentish  Rec- 
tory of  Glass  well,  a  floral  "sleepy  hol- 
low," "Lenox's"  at  Battersea,  and 
Harley  street  with  its  professional  at- 
mosphere. The  characters  are  cleverly 
drawn  and  the  conversation  simply  cor- 
uscates. One  would  have  liked  more  of 
the  silent  gardener,  Abel  Vane  Peacock, 
who  so  belies  his  name.  The  authoress 
might  have  been  kinder  to  the  vacillat- 
ing Charles,  paid  some  tribute  to  con- 
vention, and  garbed  him  other  than  in 
flannels  and  a  college  blazer  for  the 
Gentleman  and  Player  match. 

What  is  probably  the  most  exhaustive 
work  dealing  with  the  Panama  Canal 
that  has  yet  been  issued  has  just  been 
brought  out  by  McClelland.  Goodchild 
and  Stewart.  It  is  called  "Panama — 
Its  Creation,  Destruction,  Resurrection," 
and  is  written  by  Philippe  Bunau-Var- 
illa.  The  author  is  particularly  well 
qualified  to  write  on  the  subject  of  the 
Panama  Canal  inasmuch  as  he  has  fol- 
lowed the  progress  of  the  work  ever 
since  its  first   inception  by  the  French 


Government,  and  has  taken  an  active 
part  personally  in  overcoming  the  diffi- 
culties which  were  encountered. 

A  new  book  that  should  be  of  much  in- 
terest to  all  students  of  government  has 
just  been  issued  by  McClelland,  Good- 
child  &  Stewart."  It  is  called  "How 
France  is  Governed,"  and  is  by  Ray- 
mond Poincare,  President  of  the  French 
Republic. 

"The  Devil's  Garden,"  by  W.  B.  Max- 
well, has  had  a  steady  sale  in  Canada. 
It  is  now  in  its  fourth  edition.  The 
Canadian  publishers  are  McClelland, 
Goodchild  and  Stewart. 

The  fact  that  Commander  Evans,  who 
was  second  in  command  in  the  Scott 
Antarctic  Expedition,  is  now  touring 
Canada  lecturing  in  all  the  large  centres, 
has  caused  a  big  demand  for  the  book, 
"Scott's  Last  Expedition,"  which  is 
published  in  two  volumes,  and  is  handled 
in  Canada,  by  McClelland,  Goodchild 
&  Stewart. 

Three  important  books  that  deal  with 
home  making  have  just  been  brought 
out  by  MeBride,  Xast  &  Co.,  the  Can- 
adian agents  being  McClelland.  Good- 
child  &  Stewart.  "The  Craft  of  Home- 
made Rugs,"  by  Amy  Mali  Hicks,  is  a 
book  dealing  with  all  phases  of  rugs  and 
rug-making.  "A  Book  of  Distinctive 
Interiors."  by  William  A.  Vollmer. 
deals  with  various  phases  of  home  dec- 
oration. The  other  book  is  called  "In- 
expensive Homes  of  Individuality." 

Two  books  for  students  have  recently 
been  brought  out  by  M.  W.  Henry  Pub. 
Co.,  New  York,  the  agents  in  Canada 
being  McClelland,  Goodchild  &  Stewart. 
"The  Modem  Gas  Tractor,"  which  deals 
with  the  construction  of  gas  tractors, 
their  operation  and  repair,  in  a  very 
thorough  manner.  The  other  is  called 
"Questions  and  Answers  Relating  to 
Modern  Auto  Design,  Construction. 
Driving  and  Repair."  This  book  is  used 
as  a  text-book  in  a  number  of  automo- 
bile schools  in  the  United  States  and  will 
probably  be  introduced  for  the  same 
purpose  in  Canada.  Both  are  well  il- 
lustrated and  are  well  suited  for  self- 
education  and  instruction. 

A  revised  edition  of  "Auction  Bridge 
in  Ten  Lessons,"  by  Grace  G.  Mont- 
gomery has  just  been  published  by  Mc- 
Clelland. Goodchild  &  Stewart.  It  deals 
with  all  the  latest  developments  of  the 
game. 

"Old  Mole."  by  Gilbert  Cameron,  is 
a  recent  addition  to  McClelland,  Good- 
child  &  Stewart's  list. 

R.  N.  W.  Lane,  (Norman  Angell)  will 
shortly  commence  a  lecture  tour  through 
Canada.     A  revised  edition  of  the  "The 


Great  Illusion,"  by  this  author,  with  an 
additional  chapter,  bringing  the  story 
down  to  date,  will  be  published  shortly 
by  McClelland,  Goodchild  &  Stewart. 

Max  Pemberton's  new  novel,  "Two 
Women,"  which  Methuen  &  Company 
have  just  brought  out,  deals  with  the 
silent  and  the  loquacious  temperament  in 
women.  The  plot  itself  deals  with  the 
adventures  of  a  soldier  in  Germany  at 
the  time  of  the  spy  mania,  and  of  a  man 
sentenced  to  ten  years  in  a  German  fort- 
ness. 

T.  Fisher  Unwin  will  publish  early  in 
April  a  new  volume,  "Ecuador,"  in  his 
South  American  Series,  by  C.  R.  Enock, 
F.R.G.S.,  who  also  wrote  the  well-known 
volumes  on' Peru  and  Mexico  in  the  same 
series.  A  book  on  Bolivia  by  Mr.  Walle 
is  also  in  preparation  for  this  series,  and 
will  be  published  shortly.  Mr.  Walle 
has  lately  made  a  prolonged  stay  in 
Bolivia,  during  which  he  has  seen  with 
his  own  eyes  the  conditions  of  the  whole 
country. 

A  new  book  by  Miss  Mary  Hall  en- 
titled "A  Woman  in  the  Antipodes," 
has  been  published  by  Methuen  &  Com- 
pany. Miss  Hall  is  the  enterprising 
traveler  who  accomplished  the  trek  from 
the  Cape  to  Cairo  described  in  her  pre- 
vious book,  "A  Woman's  Trek."  In  her 
latest  volume  she  records  her  impres- 
sions during  journeys  through  the  out- 
lying portions  of  the  British   Empire. 


HUGH    R.    DENT. 

Hugh  R.  Dent,  who  is  next  in  author- 
ity to  his  father  in  the  firm  of  J.  M.  Dent 
&  Sons,  has  just  come  to  Toronto  in  con- 
nection with  the  further  expansion  of 
the  Canadian  house,  arrangements  hav- 
ing been  concluded  whereby  additional 
British  houses  will  be  represented  in 
this  country  by  the  Canadian  house  of 
Dent's.  This  is  Mr.  Dent's  second  visit 
to  Canada. 


54 


BOOKSELLER     AND     STATIONER 


Readers  of  A.  G.  Bradley's  charming 
books  will  be  glad  to  know  that  he  is 
now  steadily  recovering  from  the  acci- 
dent which  he  sustained  some  months 
ago,  which  kept  him  from  active  work 
for  a  considerable  period. 

Cassell  &  Company  report  that  the  en- 
tire first  edition  of  Sir  Charles  Tupper's 
"Recollections  of  Sixty  Years  in  Can- 
ada," was  sold  out  on  date  of  publica- 
tion; the  second  edition,  however,  will  be 
ready  in  a  few  days.  The  same  publish- 
ers also  advise  that  "Imperial  Ger- 
many," by  Prince  Von  Bulow,  is  also 
selling  freely  throughout  Canada.  This 
volume  has  been  one  of  the  most  widely 
discussed  books  issued  for  many  years. 

Cassell  &  Company  expect  to  publish 
almost  at  once,  a  new  novel  by  Frank 
Danby,  entitled.  "Full  Swing." 

Cassell  &  Company  have  prepared  a 
concise  list  of  the  Gardening  Books  pub- 
lished by  their  house,  for  trade  pur- 
poses. 

Among  the  new  books  to  be  published 
by  McClelland,  Goodchild  and  Stewart, 
will  be  "Bedesman  4"  by  the  English 
writer,  M.  J.  H.  Skrine;  "Through 
other  Eyes"  by  A.  McLaren;  "The  Gay 
Morning"  by  J.  E.  Buckrose;  "Angel 
Island"  by  Inez  Haynes  Gillmore; 
"Old  Mole"  by  the  author  of  "  'Round 
the  Corner"  and  Florence  Irwin's 
Three  Deal  Royal  Auction  Bridge,  three 
new  auction  bridge  books  entitled, 
"Five  Points  of  Auction  Bridge," 
"Developments  of  Auction  Bridge  Un- 
der the  New  Count,"  "Auction  High 
Lights." 

No  doubt  general  interest  would  be 
evolved  by  a  newspaper  artiele  describ- 
ing how  conditions  of  tight  money  in 
Canada  had  been  brought  about  by  the 
recent  Balkan  War.  Again,  a  good  deal 
of  interest  will  be  manifested  by  the 
fact  that  methods  of  financing  the  war 
of  1012  in  Canada  directed  the  early 
policy  of  the  Canadian  Bank  Act.  This 
and  other  interesting  information  will 
find  a  place  in  a  new  volume  of  financial 
articles  to  be  issued  shortly  by  William 
Briggs,  Toronto,  which  promises  to  sup- 
ply a  new  place  in  Canadian  art. and 
letters.  During  the  current  winter  sea- 
son eighteen  addresses,  bearing  on 
various  financial  subjects,  have  been 
given  by  some  of  Canada's  most  promi- 
nent financiers,  at  what  has  been  known 
as  the  "Finance  Forum"  at  the  Central 
Y.M.C.A.,  Toronto,  and  these  are  to 
make  up  the  new  book. 

With  reference  to  the  article  appear- 
ing in  the  issue  of  Bookseller  and  Sta- 
tioner for  February,  to  the  effect  that 
McClelland,  Goodchild  &  Stewart  would 
in  future  control  the  sale  in  Canada  of 
the     Cambridge     Bibles,      prayer     and 


hymn  books  and  devotional  publications, 
"Bookseller  and  Stationer"  has  been 
advised  by  this  house  that  such  an  ar- 
rangement does  not  apply  to  the  present 
year. 

In  this  connection  Wiliam  Briggs  has 
informed  "Bookseller  and  Stationer" 
that  a  letter  from  B.  Ince  of  the  Cam- 
bridge University  Press,  addressed  to 
Mr.  Walker,  manager  of  Briggs'  whole- 
sale department,  contained  the  follow- 
ing paragraph  dealing  with  the  arrange- 
ment referred  to: — 

"The  statement  in  the  Bookseller  and 
Stationer,  as  you  will  have  seen  from 
what  I  have  already  said,  goes  far  be- 
yond the  facts.  We  are  very  sorry  for 
this  but  of  course  we  are  not  respon- 
sible and  did  not  know  of  the  statement 
until  you  called  our  attention  to  it." 


A   SKIT   ON  BOOK   TITLES. 

Here  is  a  clever  skit  pulled  off  by  a 
customer  of  the  Gaetz-Cornett  Drug  & 
Book  Co.,  Limited,  of  Red  Deer,  Alta., 
who  forwarded  it  to  Bookseller  and 
Stationer: — 

"The  Woman  Thou  Gavest  Me"  took 
a  "Three  Weeks'  "  course  of  "Bella- 
donna" and  was  thereafter  classed  as 
"Damaged  Goods." 


OH,  CARRIE! 

The   books   we  think  we   ought   to   read 

are  poky,  dull  and  dry, 
The   books  that  we   would  like  to  read 

we   are   ashamed  to  buy; 
The  books    that  people    talk     about  we 

never  can  recall; 
And  the  books  that  people  give  us — oh, 

they're  the  worst  of  all! 

— Carolyn  Wells. 

m 

A  folder,  containing  list  of  T.  N. 
Foulis,  London  and  Edinburgh,  comes 
from  Bell  &  Cockburn.  the  firm's  Can- 
adian representatives.  It  is  very  at- 
tractively illustrated  by  colored  plates. 
The  books  and  booklets  listed  are  mainly 
presentation  editions  of  works  by  well- 
known  authors. 


MUSIC  TRADE  NOTES. 

The  Doherty  Piano  Co.,  whose  factory 
is  at  Clinton,  Ont.,  have  opened  beau- 
tiful warerooms  for  handling  retail  busi- 
ness at  51  King  Street  West,  Toronto. 

E.  F.  Crawford,  formerly  manager  of 
the  Saskatoon  Piano  Co.,  has  opened  up 
a  new  business  on  Third  Ave.,  Saska- 
toon, to  be  known  as  the  E.  F.  Crawford 
Piano  House.  Mr.  Crawford  will  carry 
a  complete  stock  of  pianos,  Victor  lines 
and  musical   instruments. 


BOOKS  RECEIVED. 

Diane  of  the  Green  Van.  By  Leona 
Dalrymple.  Toronto :  The  Copp, 
Clark  Co.     Cloth,  $1.25. 

Booksellers  will  be  especially  inter- 
ested in  this  volume  owing  to  the  inter- 
esting circumstances  attending  its  pub- 
lication, this  being  the  winning  novel  in 
the  $10,000  prize  competition  in  which 
over  five  hundred  manuscripts  were  en- 
tered. 

This  is  a  truly  remarkable  story  of  t he 
open  in  which  love,  laughter,  mystery, 
surprise  and  adventure  follow  flic  Ar- 
cadian trail  of  the  green  van,  The 
heroine,  Diane  Westfall,  is  fascinatingly 
independent.  Wearied  by  social  re- 
straint she  turns  to  a  life  in  woods  and 
field  only  to  meet  unexpected  and  thrill- 
ing adventures  which  would  have  proved 
disastrous  but  for  the  alert  watchfulness 
of  her  resourceful  lover,  who  deter- 
minedly persists  in  being  the  protector 
of  this  high-spirited  beautiful  girl.  There 
is  a  series  of  delightful  illustrations  by 
Reginald   Birch. 

Overland  Red.  An  anonymous  novel  of 
tlie  West.  Toronto:  Copp,  Clark  Co. 
Cloth,  $1.25. 

A  hovel  which  the  hackneyed  phrase 
"red-blooded"  fits  like  a  glove,  for  it 
tells  of  thrilling  adventures,  hair- 
breadth escapes,  of  true  love,  and  of  the 
finest  types  of  manhood.  The  scene  is 
laid  in  California,  and  alternates  be- 
tween the  ranching  country  and  the  hid- 
den canyons  in  which  a  profitable  gold 
mine  is  discovered.  There  is  a  spirit  of 
daring-  and  fair-play  throughout,  but 
more  than  all  a  constanst  devotion  to 
truth  and  to  manly  ideals.  "Overland 
Red"  is  a  tramp,  a  poet,  a  cowboy,  a 
philosopher.  In  him  the  author  has 
drawn  a  wonderful  picture  of  one  in 
whom  courage  and  daring  are  strangely 
blended  with  a  deep  sentiment  and  af- 
fection crudely  but  forcefully  ex- 
pressed. 

Ladies  Whose  Bright  Eyes.     By   Ford 

Madox      Hueffer.      Toronto:      Musson 

Book  Co.    Cloth.  $1.25  net. 

The  first  scene  of  this  story  is  laid  in 
the  smoking  section  of  the  London  Ex- 
press, where  the  reader  makes  the  ac- 
quaintance of  Mr.  Sorrell,  who  has  brib- 
ed the  engineer  to  make  a  record-break- 
ing' run.  One  or  two  other  passengers 
of  the  lurching  train  are  introduced,  and 
then  .  .  .  When  Mr.  Sorrell  remem- 
bers again,  he  has  vague  recollections  of 
a  terrific  crash,  but  what  he  cannot  ac- 
count for  is  the  fact  that  the  world  has 
been  set  back  several  centuries,  and  that 
he  is  in  the  fascinating  life  of  the  Mid- 
dle Ages.  The  author  has  worked  out 
this  situation  with  wonderful  pictures- 
queness  and  realism,  and  Mr.  Sorrell 's 
extraordinary  experiences  between  the 
time  of  the  wrecking  of  the  London  Ex- 


BOOKSELLER     AND     STATIONER 


55 


press  and  the  mending-  0f  the  broken 
mental  thread,  make  a  wonderful  nar- 
rative. 

The  Terms  of  Surrender.  By  Louis 
Tracy.  Toronto:  McLeod  &  Allen. 
Cloth,  $1.25. 

This  story  involves  the  elopement  of 
another  man's  wife  with  a  girlhood 
sweetheart.. 


By  Dane  Coolidge. 
Clark    Co.        Cloth, 


Bat  Wing  Bowles. 
Toronto:  Copp. 
$1.25. 

Bat  Wing  Bowles  was  an  effete 
young  Easterner— till  he  met  Dixie  Lee. 
How  Bowles  escaped  from  his  aunt,  and 
followed  Miss  Dixie  to  her  father's 
Arizona  ranch,  and  what  happened 
thereafter,  make  the  story.  It  tells  of  the 
struggles  (heroic  and  unheroic)  of  the 
young  Easterner  in  his  unfamiliar  en- 
vironment,    and    pictures   the     cowboys 


DANE   COOLIDGE, 
Author  of  "Bat  Wing  Bowles." 

and  the  western  conditions,  not  through 
the  golden  glow  of  romance,  but  as  they 
are.  There  is  plenty  of  humor  and 
plenty  of  excitement;  and  to  the  end 
Bowles  never  loses  his  "nerve." 

The  Vision  of  Joy,   or  When   "Billy" 
Sunday  Came  to  Town.  By  Alexander 
Corkey.      Toronto:    Copp,    Clark    Co 
Cloth,  $1.25  net. 
A    sequel    to    "The    Victory    of   Allan 

Rutledge."      The   reader   is   introduced 

for  the  first  time  in  fiction   to  "Billy" 

Sunday,   the   great   evangelist. 

Elizabeth  and  Mary  Stuart.      By  Frank 
Arthur  Munby.    London:  Constable  & 
Co.     Cloth,  10s.,  6d.,  net. 
One  of  the  series  in  which  the  author 
purposes      eventually   to   illustrate      the 
history    of   England   by    means   of    con- 
temporary letters.       "Letters  and  des- 
patches,"     as    Sir   George      Cornewall 
Lewis  wrote  in  one  of  his  essays,  "have 


this  advantage  over  memoirs,  that  they 
exhibit  faithfully  the  impressions  of  the 
moment  and  are  written  without  know- 
ledge of  the  ultimate  result.  They  are, 
therefore,  more  trustworthy  than  any 
narrative  composed  after  the  whole 
series  of  events,  has  been  worked  out,  at 
a  time  when  the  narrator  is  tempted  to 
suppress,  or  has  learnt  to  forget,  the 
proofs  of  his  own  want  of  foresight." 

Adventures  of  the  Infallible  Godahl. 
By  Frederick  Irving  Anderson.  New 
York:  Thos.  Y.  Crowell  &  Co.  Cloth. 
$1.00  net. 

A  fascinatingly  unconventional  hero 
makes  his  first  public  bow  in  book  form 
in  this  account  of  the  exploits  of  the 
"Infallible  Godahl."  A  well-bred 
young  New  Yorker,  popular  in  the  re- 
spectable circles  to  which  he  belongs, 
Godahl  possesses  an  insatiable  craving 
for  adventure,  and  at  the  same  time  has 
the  will  and  cultivated  skill  to  cover  his 
tracks  after  taking  the  most  daring 
chances. 

Penrod.     By  Booth   Tarkington.   Toron- 
to: S.  B.  Gundy.     Cloth,  $1.25  net. 

A  delightful  story  of  a  boy's  heart  by 
one  who  knows  'em  through  and 
through.  A  book  as  full  of  life  and 
laughter  as  the  boy  in  its  pages.  Illus- 
trated by  Gordon  Grant- 
Cap 'n  Dan's   Daughter.     By  Joseph   C. 

Lincoln.     Toronto:     McLeod  &  Allen 

Cloth,  $1.35  net. 

A  story  in  which  a  retired  sea  cap- 
tain and  his  daughter  are  the  outstand- 
ing figures;  typical  of  Mr.  Lincoln's 
previous  writings. 


The  City  of  Hope 

London:     Sidgwick 
Toronto),     doth. 


By  A.  Fox  Smith. 
&  Jackson  (also  of 
6s. 


The  above  is  the  title  of  a  very  read- 
able novel  by  a  new  author,  A.  Fox 
Smith.  It  will  be  found  of  special  in- 
terest to  Canadians,  dealing  as  it  does 
with  what  mnst  be  the  no  very  extraor- 
dinary incidents  in  the  lives  of  many 
who  have  set  out  from  the  Old  Country 
to  seek  fame  and  fortune  in  the  Domin- 
ion. The  setting  is  present-day,  as  no 
less  are  the  incidents  and  romance.  It 
should  read  as  an  encouragement  to  the 
many  who  aspiire  to  the  realization  of 
their  hopes. 

Mountains  in  the  Mist.     By  Frank  W. 

Boreham.     London:     C.   H.    Kelly 

Cloth,  3s  6d,  net. 
A   collection   of   reveries;   suggestive, 
helpful   and   exhilarating,  for  those  in- 
terested in  Christian  service. 

Christ's  Cure  For  Care.  By  Mark  Guy 
Pearse.  London:  Charles  H.  Kelly. 
Cloth,  Is  net. 


Barnabetta.   By  Helen   R.   Martin.  Tor- 
onto:  Copp,  Clark  Co.     Cloth,  $1.25. 
Mrs.  Helen  R.  Martin's  earlier  books 
have  proved  her  the  fortunate  possessor 
of  two  very  valuable  literary  assets;  an 
unfailing  gift   of   genuine,   spontaneous 
humor,  and  the  ability  to  handle  dialect 
artistically    without    becoming   unintel- 
ligible.    And   Mrs.   Martin's  vivid   por- 
trayal   of   the   Pennsylvania    Dutch    life 
and   character  is  counted   as  a   distinct 
contribution  to  our  literature.     Here  is 
another  story  of  these  quaint  folk,  the 
heroine  a  flower-like,  charming  maiden, 
who   struggles  for  an  education  against 
many  odds.     There  is  romance  on  every 
page,     for     Barnabetta's     charm     wins 
her  lovers  all  along  the  way,  and  the  un- 
expected  ending  keeps  interest  keen  to 
the  last  page.     A  freshly  delightful  and 
exceptionally  well  told  story. 

The  Making  of  Blaise.  By  A.  S. 
Tuberville.  London :  Sidgwick  & 
Jackson  (also  of  Toronto).  Cloth,  6s. 
A  study  of  heredity  but  the  axiom  of 
"Like  father  like  son"  is  not  maintain- 
ed by  the  hero,  who,  to  escape  his  fami- 
ly's trait  goes  over  to  France  and  there 
marries  a  strolling  actress.  The  fate  of 
his  son  Blaise  after  his  death,  whom  a 
homely  family  endeavor  to  "save"  is 
very  interesting  reading  and  not  with- 
out a  moral.  We  would  not  say  either 
of  these  two  books  is  the  best  its 
author  is  capable  of  producing,  and  we 
shall  look  with  interest  for  their  future 
publications. 

The  Intriguers..      By   Harold  Bindloss. 

Toronto:      McLeod   &   Allen.        Cloth 

$1.30  net. 

On  the  one  side,  the  thrilling  story 
of  how  two  young  army  officers  wan- 
der in  the  Northwestern  wilderness, 
lost  mi  an  exploring  expedition;  on  the 
other  the  story  of  the  blackmailing  plot 
that  sent  them  there,  and  the  love  af- 
fair whose  successful  outcome  depends 
on  their  escape.  The  developments  make 
an  exciting  story,  of  which  the  lore  of 
the  woods  and  refreshing  descriptions 
(il   outdoor  action  form  a  large  part. 

It  Happened  in  Egypt..  By  C.  N.  &  A. 

M.  Williams.    Toronto :    Musson  Book 

Co.     Cloth,  $1.35  net. 

A  story  of  Egypt,  the  mysterious,  the 
golden,  and  an  Americann  girl,  Monny 
Gilder,  one  of  the  most  attractive  but 
troublesome  of  heorines. 

Monney  was  thrilled  with  the  beauties 
of  Egypt,  but  she  wanted  to  see  them 
Egyptian  fashion,  and  being  wilful  and 
rich,  and  bewitching  besides,  it  was 
hard  for  Fenton  and  "the  Duffer"  to 
control  her.  But  in  spite  of  the  trouble 
she'd  caused  them,  they  both  admitted 
in  the  end  that  she'd  given  them  the 
time  of  their  lives. 


56 


BOOKSELLER     AND     STATIONER 


Home    University    Library    of    Modern 
Knowledge.       London:     Williams     & 
Norgate.      Toronto:    William   Briggs. 
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nett.    "Prehistoric  Britain,"  by  Robert 
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The  Foundation  of  International  Polity. 

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A  book  for  students  of  modern  poli- 
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The  Campaign  of  Liao-Tang.    By  Major 

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Constable  &  Co.     Cloth,  6s.,  6d.,  net. 

This     work     deals     with      the  great 

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The  Precipice.  By  Elia  W.  Peattie.  To- 
ronto: The  Copp.  Clark  Co.  Cloth 
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This  powerful  and  interesting  story 
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The  chief  character  in  the  story  is  a  girl 
who  hesitates  long  between  love  and 
what  she  conceives  to  be  the  larger  duty, 
but  eventually  finds  a  way  to  reconcile 
the  two.  But  the  book  is  more  than  the 
story  of  a  single  character.  There  are 
other  women  in  the  book,  whose  lives 
take  different  courses.  There  have  been 
few  stories  of  this  absorbing  movement 
written  from  a  fuller  knowledge  of  con- 
temporary life  and  with  a  deeper  in- 
sight into  humanity. 

Idonia.  A  romance  of  old  London  by 
Arthur  F.  Wallis.  Toronto:  MeClei- 
land,  Goodehild  &  Stewart.  Cloth, 
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This  is  a  tale  of  love  and  roguery  in 
the  days  of  Queen  Elizabeth.  The  author 
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mosphere and  speech  of  the  Elizabethan 
period. 

Secrets  of  the  Tango.  By  S.  B.  Chester. 
London :  T.  Werner  Laurie.  Paper 
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it.  Illustrated  with  photographs  and 
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Saint   Augustin.        By   Louis  Bertrand. 

Translated   by      Vincent      0 'Sullivan. 

London :    Constable   &   Co.     Cloth,  7s. 

6d  net. 

A  very  thorough  work.  A  copious  in- 
dex is  added. 

David  and  Jonathan  on  the  Riviera.  By 
L.  B.  Walford.  London:  Methuen  & 
Co.     Cloth. 

In  this  book,  by  a  favorite  novelist, 
we  are  introduced  to  two  Scottish  bache- 
lors, respectively  a  minister  and  elder, 
who  visit  the  Riviera  together,  and  in 
an  environment  so  very  much  richer  and 
warmer  than  their  own  Scotland  get  into 
certain  difficulties.  The  sardonic  com- 
ments and  grim  humor  of  Jonathan's 
old  Scotch  valet,  make  many  amusing 
episodes. 

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Loudon:    Methuen    &    Co.    Cloth,    12s.. 

6d. 

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successor,  Madero,  and  of  the  revolu- 
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there  is  a  full  discussion  of  the  politi- 
cal problems  which  disturb  Mexico  at 
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The   Quakers:    Past    and   Present.      By 

Dorothy     M.     Richardson.       London: 

Constable  &  Co.     Cloth.  Is.  net. 

Ink  Manufacture.     By  Sigmund  Lehner. 

London:     Scott.     Greenwood     &   Son. 

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Tolstoy:    His  Life   and  Writings.        By 
Edward   Garnett.     London:   Constable 
&  Company.    Cloth,  Is.  net. 
An   addition   to   Constable's   series  of 

modern  biographies. 

Richard  Wagner.    By  Dr.  Oliver  Huckel. 

New  York :  Thos.  Y.  Crowell  Co.  Cloth, 

75  cents. 

The  story  of  the  man  and  his  work. 
A  special  characteristic  of  this  bio- 
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accuracy  of  statement. 

The  Education  of  Karl  Witte.  Trans- 
lated by  Leo  Wiener  and  edited  by 
H.  Addington  Bruce.  New  York: 
Thos.  Y.  Crowell  &  Co.  Cloth,  $1.50 
net. 

The  first  edition  in  English  of  the  re- 
markable story  of  the  early  training  of 
the  German  boy  who  at  fourteen  took  his 


degree  of  Ph.D.  and  at  sixteen  was  made 
a  Doctor  of  Laws  and  appointed  to  the 
teaching  staff  of  the  University  of  Ber- 
lin. An  important  book  for  parents  and 
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The  Commuter's  Garden.  Edited  by  W. 

B.  Hayward.       New  York:     Thos.  Y. 

Crowell  &  Co.     Cloth,  $1.00  net. 

The  aim  of  thi9  book  for  people  new 
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Paper.   16  pp.,   10  cents  per  copy,   or 

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Great  is  Discipline.     By  0.  C.  Ironside. 

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The  Eagle's  Mate.  By  Anna  Alice 
Chapin.  Toronto:  McLeod  &  Allen. 
Cloth,  $1.25  net. 

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Virginia.  A  story  in  which  the  men  and 
the  women  are  red-blooded,  palpitant 
with  the  joy  of  life,  molten  to  primal 
passions. 

The  Master  Mind.    By  Marvin  Dana  and 
Daniel    D.    Carter.       Toronto:       Copp 
Clark  Co.     Cloth.  $1.25  net. 
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Toronto:     William  Briggs.     Cloth. 

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motive, Trevithic,  built  in  1859,  the 
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BOOKSELLER     AND     STATIONER 


57 


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tory.    1914.     Macmillan.  .75. 

Eschatology  of  Jesus,  The.  H.  L.  Jack- 
son.    Theology.     Macmillan.  $1.50. 

Examination  of  School  Children,  The. 
W.  H.  Pyle.     Macmillan.   .50. 

Faith  of  Japan,  The.  T.  Harada.  Re- 
ligion.    Macmillan,  $1.2,5. 

Farm  Structures.  K.  J.  T.  Ebklaw.  Agri- 
culture.     Macmillan.   $1.75. 

Flight  and  Other  Poems,  The.  G.  E. 
Woodberrv.  Poetry.  Macmillan. 
$1.25. 

Foods  and  Household  Management. 
Kinne  and  Cooley.  Household  Econo- 
mics.    Macmillan.     $1.10. 

Foothills  of  Parnassus,  The.  J.  K. 
Bangs.    Poetry.     Macmillan,  $1.25. 

Fox,  The.  J.  C.  Tregarthen.  Life- 
Stories  of  Animals.     Macmillan.  $1.00. 

Golden  Bough,  The.  Part  VII.  (Balder 
the  Beautiful)  2  voK  Religion.  J.  E. 
Frazer.      Macmillan.     $6.00. 

Heresy  of  Cain,  The.  G.  Hodges.  Re- 
ligion.    Macmillan.    $1.25. 

Highways  and  Byways  of  Zoological 
Gardens.  J.  S.  Pocock.  Macmillan,. 
$1.50. 

History  of  Education  in  Modern  Times. 
F.  P.  Graves.     Macmillan.  $1.10. 

How  to  Sing.  New  Edition.  L.  Leh- 
mann.     Music.     Macmillan.     $1.75. 

Hungary's  Fight  for  National  Existence. 
Baron  Hengelmuller.  Politics.  Mac- 
millan.    $3.00. 

Handbook  of  Stock  Exchange  Laws,  A. 
Samuel  P.  Goldman.  Musson  Book 
Co.    Cloth,  $1.25  n. 

Idol  Breaker,  The.  A  Play.  Charles 
Rann  Kennedy.  Musson  Book  Co. 
Cloth,  $1.25  net. 

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and  Profits,  The.  Sir  D.  Barbour. 
Economics.     Macmillan.     $1.00. 

Intensive  Studies  in  American  Litera- 
ture.    A.  Blount.     Macmillan.     $1.10. 

Life  of  Octavia  Hill.  O.  E.  Maurice. 
Biography.    Macmillan.    $5.00. 

Life  of  Sir  Walter  Scott.     J.  L.  Lock- 
hart.        Macmillan 's    Pocket    Classics 
Series.     .25. 


58 


BOOKSELLER     AND     STATIONER 


Macmillan's  Shorter  Modern  Dictionary. 
Limp  Cloth,  .20. 

Mediterranean  Idylls.  Merrydell  Hoyt. 
Travel.  Copp,  Clark  Co.  Art  Boards, 
$1.50. 

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School.  F.  E.  Wards.  Education. 
Macmillan.    $1.25. 

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Curzon.     Politics.     Macmillan.  .95. 

Modern  Short-Stories.  M.  Ashmun. 
Macmillan.     $1.25. 

Modern  Trust  Company.  Revised  Edi- 
tion. Kirkbride  and  Sterrett.  Mac- 
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My  Adventures  With  Your  Money. 
Ceorge  Graham  Rice.  Finance.  Mac- 
millan.    Cloth.    $1.50. 

Notes  on  Politics  and  History.  Viscount 
Morley.     Macmillan.     .75. 

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toms.    A.  G.  Caton.     Macmillan.     .40. 

Oral  English  for  Secondary  Schools.  W. 
P.  Smith.     Macmillan.     $1.00. 

Pragmatism  and  Idealism.  W.  Caldwell. 
Philosophy.     Macmillan.     $1.50. 

Principles  of  Greek  Art.  P.  Gardner. 
Art.     Macmillan.     $2.25. 

Property:  Its  Duties  and  Rights.  Essays 
by  various  writers.  Macmillan.     $1.50. 

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MAKE    ONE    SALE    LEAD    TO   AN- 
OTHER. 

It  should  be  the  great  aim  of  the  up- 
to-date  stationer  to  so  order  things  in 
his  store  that  a  sale  does  not  end  with  a 
sale.  This  may  sound  like  a  paradox, 
but  it  is  true.  A  sale  properly  made 
has  insured  another  sale — and  another. 
And  the  most  successful  salesmanship 
comprehends  more  than  the  mere  act  of 
making  the  first  sale. 


THE  PAGE  COMPANY  TAKE  OVER 
DANA  ESTES. 

The  publishing  house  of  Dana  Sates 
&  Co.,  Boston,  has  been  taken  over  by 
the  Page  Company  of  the  same  city.  The 
rumors  which  have  been  current  to  this 
effect  have  been  officially  confirmed  bj 
i  lie  Page  Company,  and  the  final  papers 
in  connection  with  the  transaction  were 
signed  mi  March  28. 

The  firm  of  Dana  Estes  &  Co.,  suc- 
ceeded in  1S9S  to  the  publishing  busi- 
ness of  Estes  &  Lauriat,  and  started  in 
•  liiarters  on  Washington  street,  oppo- 
site the  Old  South  Church.  The  first  of 
their  large  publishing  enterprises  was 
Guizot's  History  of  France,  which 
proved  the  foundation  stone  of  Estes  & 
Lauriat 's  great  success  and  subsequent 
prosperity.  They  have  always  made  the 
publications  of  high  grade  editions  of 
standard  authors  an  important  factor  in 
t  heir  publishing  business. 

In  1890  finding  that  their  publishing 
business  had  outgrown  the  offices  on 
Washington  street,  in  which  it  was  con- 
ducted, Mr.  Estes  erected  two  large 
buildings  on  Sumner  Street.  These 
buildings  accommodate  some  of  the 
largest  printing  and  bookbinding  estab- 
lishments in  the  country,  and  afford 
headquarters  for  the  firm's  own  pub- 
lishing and  book  manufacturing  depart- 
ments. 

In  1898  the  firm  retired  from  the  re- 
tail field  and  continued  the  publishing 
business  alone  under  the  name  of  Dana 
Estes  &  Co.  Mr.  Dana  Estes,  the  found- 
er, died  June  16,  1909.  He  is  survived 
by  three  sons,  Frederick  R.,  Dana,  and 
Philip  S.  Estes,  who  have  continued  the 
business  to  the  present  time. 

An  interesting  fact  that  has  come  to 
light  in  connection  with  the  sale  of 
Dana  Estes  to  the  Page  Company,  is  that 
Mr.  L.  Cones  Page,  president  of  the 
Page  Company,  first  went  to  work  for 
the  Dana  Estes  firm  on  leaving  Harvard 
College.  Mr.  Page's  connection  was 
brief,  lasting  only  about  a  year,  but  his 

brother.   Mr.    George   Page,    who    is   now 


secretary  and  treasurer  of  the  Page  Co., 
worked  for  Estes  &  Lauriat  from  1893 
to  1896,  in  which  year  he  joined  his 
brother  ^in  L.  C.  Page  &  Company,  which 
has  recently  become  the  Page  Company. 

The  Page  Company  announces  that  for 
the  present  year,  at  any  rate,  the  two 
lists  will  be  run  separately,  as  hereto- 
fore. 

The  purchase  of  Dana  Estes  by  Page 
does  not  include  their  subsidiary  con- 
cern, the  H.  M.  Caldwell  Co.  It  is  un- 
derstood this  concern  has  been  sold  to 
the  Dodge  Publishing  Co..  New  York. 


OPPORTUNE     WINDOW     DISPLAY. 

A  good  idea  in  window  display  is 
gleaned  from  the  March  issue  of  "Book 
Talk,"  issued  by  the  House  of  Cassell's, 
London.  In  connection  with  the  work 
of  horticultural  societies  it  was  pointed 
out  that  this  afforded  retail  book- 
sellers a  good  opportunity  for  a  special 
gardening  window  display.  One  Lon- 
don bookseller,  whose  shop  is  situated 
in  a  leading  thoroughfare,  had  a  display 
of  gardening  volumes  and  plants  and 
flowers  were  supplied  fresh  daily  by  ar- 
rangement with  a  florist.  Considerable 
interest  was  stirred  up  and  many  sales 
resulted. 

In  England  there  are  many  nature 
study  unions  and  booksellers  make  it  a 
practice  to  put  in  displays  of  nature 
books.  It  is  practical  ideas  usch  as  these 
that  are  the  best  result  bringers,  because 
they  make  a  commonsense  appeal  to 
people. 

u$ 

TWO  SIDES  OF  A  QUESTION. 

Dealing  with  Prince  von  Bulow  's 
book  "Imperial  Germany"  Book  Talk 
asks  "Why  do  you  think  that  England 
is  going  to  spend  over  fifty  millions  next 
year  on  her  Navy?  Do  you  want  the  two 
sides  of  the  question?  Your  customers 
will  mostly  be  known  to  you.  If  their 
leanings  are  towards  a  belief  in  the  need 
of  an  adequate  Navy,  show  them  Prince 
von  Bulow's  book,  "Imperial  Ger- 
many." Turn  up  page  30,  line  8,  and 
let  them  read  on  for  a  page  or  so.  That, 
and  a  very  little  persuasive  salesman- 
ship, should  bring  off  a  sale.  But.  sup- 
pose, on  the  other  hand,  your  customer 
thinks  this  kind  of  thing  "mostly 
Jingoism."  Well,  H.  G.  Wells'  latest, 
"An  Englishman  Looks  at  the  World," 
will  suit  him  down  to  the  ground.  Men- 
tion it  to  him  and  show  him  the 
synopsis.  Invite  him  to  read  a  para- 
graph from  "Modern  Warfare."  He 
will  be  sure  to  turn  to  a  few  more  pas- 
sages— each  characteristically  trench- 
ant, every  one  along  his  own  line  of 
thinking.  You  see  if  he  doesn't  tuck 
the  book  under  his  arm  and  go  off  — 
after  paying — saying,  "Clever  chap, 
that  Wells/- 


This  toy  group  shows  many  of  the 
Fall  ami  Winter  novelties:  the  ship 
worked  by  steam;  Noah's  ark  with  a 
boat  bottom;  "Snookums"  roly 
poly;  bird  in  cage  that  sings  when 
wound  up;  whale  that  spouts  water; 
bear  that  roars;  man  walking  on 
crutches;  doll  that  is  pressed  down 
and  rises  with  musical  sounds,  and 
many  more.    Shown  by  Nerlicb.  &  Co. 


Big   Array  of   New  Ideas   in  Christmas  Toys 

Mechanical  Toys  in  Many  Amusing  Types,  Such  as  Dog  That 
Somersaults,  and  Bird  That  Sings  in  a  Cage  —  Motorcycle  on 
(iyroscope  Plan — Musical  Dolls — "Snookums"  on  Hand  in  Roly- 
Poly  Design — Many  Novelty  Lines. 


ADVANCE  showings  of  toys  for 
Christmas  indicate  that  there  will 
be  hosts  of  novelties  for  the  little 
folks  and  those  dry  goods  stores  that  are 
cleaning  out  slow  sellers,  or  crowding  up 
two  departments  to  make  way  for  space 
for  toys  at  the  beginning  of  December 
will  have  lots  of  material  for  whetting 
the  appetites  of  the  children  and  their 
mothers.  At  this  early  date  it  would 
pay  the  dry  goods  merchants  to  look  into 
the  subject  of  a  display  of  toys  as  a 
profitable  side-line  for  the  last  month 
of  the  year.  There  is  always  the  risk  of 
breakage,  but  you  can  afford  a  little  of 
this  when  you  sell  the  toys  at  an  ad- 
vance of  one  hundred  per  cent,  on  the 
invoice  price. 

For  those  who  go  into  this  line  at  all 
extensively  it  would  be  well  to  inspect 
the  wholesale  samples  now,  as  in  the  Fall 
they  are  far  less  varied.  By  that  time 
the  chance  of  importing  novelty  lines  is 
growing  smaller,  and  the  most  of  the 
houses  keep  in  stock  only  a  tithe  of 
what  they  were  showing  in  the  Spring. 

Wonderful  Mechanical  Toys. 

One  of  the  fields  in  which  a  decided 
advance  has  been  made  the  last  couple 
of  years  is  in  mechanical  toys.  There 
has  been  little  short  of  a  rage  for  these 
and  noting  this  the  manufacturers  have 
set  their  wits  to  work  to  invent  novelty 
after  novelty. 


There  is  scarcely  a  movement  that  an 
attempt  is  not  made  to  imitate.  This  is 
notably  true  of  the  dance  craze,  and  now 
there  is  a  mechanical  toy  made  that 
shows  the  lady  in  an  imitation  of  the 
old  crinoline  skirt,  and  her  partner. 
Which  one  is  impelled  by  the  internal 
contrivance  it  would  require  a  close  in- 
spection to  decide,  but  at  any  rate  they 
whirl  round  in  various  phases  of  the 
tango,  and  towards  the  end  give  an  ex- 
cellent imitation  of  the  "hesitation" 
waltz. 

Dog  Takes  Somersault. 

There  are  many  amusing  toys  along  a 
similar  line,  including  the  zig-zag, — a 
sort  of  combination  of  teeter-totter  and 
•'loop  the  loop."  There  is  a  monkey  on 
a  tricycle,  who  turns  around  when  he 
strikes  the  wall  and  continues  on  his 
course;  an  excellent  motorcycle  that 
turns  corners,  working  on  the  principle 
of  a  gyroscope,  and  keeping  its  balance 
on  a  single  set  of  wheels.  One  of  the 
funniest  is  a  dog  that  turns  a  somer- 
sault landing  on  all  fours ;  then  after 
crouching  as  if  to  wind  itself  up  like  a 
baseball  pitcher — does  the  'sault  again. 
A  clown  with  a  dog  attached  to  the  seat 
of  his  trousers  will  cause  some  fun  also. 

A  novel  line  in  mechanical  toys  is  an 

automobile,  to  which  is  attached  a  long 

arm  with  a  bent  end,  which  enables  the 

car — like  a  blind   man, — to  keep  moving 

59 


along  the  edge  of  the  table  and  turning 
the  corners. 

Another  form  of  the  winding  up  pro- 
cess is  shown  in  a  circular  basin  where 
a  duck  is  attached  to  a  machine  under 
a  bridge  which  draws  it  around  in  a 
circle  on  top  of  the  water. 

A  bucking  broncho  is  likely  to  be  a 
winner,  and  even  those  who  are  not 
naturalists  will  be  struck  by  the  life- 
like features  of  a  huge  brightly-colored 
bug — in  the  semblance  of  the  potato 
species — that  raises  its  wings  as  it 
moves  on.  A  negro  on  crutches,  and  a 
whale  that  draws  in  water  and  blows  it 
out.  ;.nd  a  nurse  pushing  a  carriage 
with  (i  uoving  baby  in  it,  are  among  the 
new  to_>  a  that  look  to  make  good. 

A  bird  in  a  gilded  cage — a  canary — 
provides  an  agreeable  surprise.  When 
wound  up,  it  sings  a  regular  Albani  trill, 
a  very  good  imitation  of  singing. 

The  musical  ideas  have  been  extended 
to  a  merry-go-round,  which  has  the  re- 
gulation flag  floating  from  the  top,  and 
music  starts  when  it  begins  to  operate. 

Squeaking  Dolls. 

A  different  style  of  music  is  secured 
from  doll  figures,  also  a  novelty  for 
next  Christmas.  These  are  sometimes 
on  a  stick,  and  go  under  the  name  of 
"musical  sticks,"  while  in  other  cases 
the  celluloid  figure  has  to  be  pressed 
(('  ntinued  on  page  64). 


Tango  the  Keynote  to  Many  Novelties 

The  Trade  is  Specially  Interested  in  Tango  Beads,  Tango  Pins, 
Tango  Slipper  Sets,  Bead  Bags  and  Vanity  Cases- 


MORE  than  the  usual  amount  of 
interest  is  being  taken  in  fancy 
goods'and  novelties  at  the  present 
time,  simply  because  fashion  has  decreed 
that  for  several  articles  the  demand 
promises  to  increase  to  a  perfect  craze, 
and  that  for  a  time  at  least  their  sale 
will  be  only  limited  by  the  supply. 
Generally  speaking,  the  word  "tango" 
is  prefixed  to  such  articles,  and  there  is 
also  an  element  of  glitter  attached. 

Paris  decrees  that  artistic  combina- 
tions of  color  rather  than  costliness  is 
to  set  the  value  in  jewelry,  and  that  a 
simple  string  of  beads  well  chosen  to 
tone  in  with  or  to  give  the  needed  touch 
of  high  color  is  in  better  taste  than  a 
necklace  that  dazzles  most  by  its  cost. 

Beads  of  all  kinds  of  semi-precious 
and  imitation  stones  combined  with  gold 
in  various  colors,  and  with  silver,  bronze, 
copper  and  platinum  and  in  lapis  lazuli, 
turquoise,  carnelian,  clear  and  clouded 
amber,  jet,  coral,  and  other  beads,  are 
made  up  into  necklaces  20  and  27  inches 
long  and  longer.  Large  beads,  beads  in 
different  shapes  such  as  round,  olive,  ob- 
long, flat,  etc..  are  used  and  there  is 
much  combining  of  color,  such  as  black 
and  amber,  black  and  white,  etc.  Small 
irridescent  beads,  are  strung  between 
large  ones,  and  much  use  is  made  of 
multi-colored  Venetian  and  Chinese 
beads.  The  big  ci'aze  is  for  clouded 
amber,  coral  and  jet  in  graduated  neck- 
laces with  very  large  beads  in  front  and 
decreasing  in  size  to  small  ones  at  the 
back.  This  demand  lias  only  sprung  up 
since  the  beginning  of  the  year  and  tin' 
trade  was  not  well  prepared  to  meet  it. 
Therefore  supplies  are  short,  and  as 
manufacturers  arc  busy  with  other  mar- 
kets, the  trade  will  be  hungry  for  beads 
for  some  time.  This  tact  and  their  suit- 
ability to  Fall  selling  means  that  it  will 
be  Fall  before  this  craze  sets  fully  under 
way,  and  a  very  big  season  is  expected 
then  in  bead  necklaces.  The  demand  is 
widespread  even  at  present  and  one  lead- 
ing store  is  stocking  necklaces  from  50c 
up  to  $20. 

Beads  in  Many  Lines. 

Not  only  are  beads  to  be  used  for 
necklaces  but  the  demand  is  all  along  the 
line.  Beads  are  being  used  to  decorate 
both  fancy  work  and  ladies'  gowns. 
Bugles  and  round  beads,  beads  large  and 
small  in  jet,  pearl,  crystal,  moonlight. 
vivid  colors  and  in  white  are  made  into 
shoulder  straps  with  festoons  and  loops 
falling  over  the  top  of  the  arm  instead 
of  sleeves  and  from  which  long  strands 


tall  to  be  connected  with  the  corsage  by 
a  large  plaque  or  cabuchon.  Cut  jet 
beads  are  used  to  edge  the  low  corsage, 
and  to  outline  tunics.  Tunics  are  edged 
with  fringes  of  many  colored  beads 
mostly  in  waterfall  or  festoon  effect, 
and  there  are  tassels,  passementeries 
and  bead  embroideries  of  every  de- 
-cription. 

Among  the  many  bead  lines,  bead  bags 
are  well  to  the  fore.  These  bags  come  in 
handsome  tapestry  designs  in  New  Art 
and  in  Oriental  colors  though  the  floral 
patterns  are  still  adhered  to.  Jet  and 
jet  and  gold,  gold  and  steel,  all  steel  or 
silver  and  all  gold  are  also  included  in 
the  new  lines. 

The  new  pannier  and  poach  shaped 
lia-s  arc  included  as  well  as  the  flat 
shapes,  and  as  in  all  other  bag  lines  much 
is  made  of  the  vanity  feature.  The  bags 
are  lined  with  rich  cord  or  moire  silks 
in  matching  colors.  Fringes  made  of 
tiny  beads  or  bead  tassels  arc  used  as 
the  finish. 

Use  of  Turban  and  Tango  Pins. 

Besides  the  anticipated  coming  of 
combs  the  new  coiffure  demands  a  lavish 
use  of  turban  and  tango  pin-.  The  new 
pins  are  big  and  heavy  and  are  decorated 
with  three,  two  and  single  rows  of 
rhinestones,  and  there  are  also  pins 
showing  that  point  to  the  us-  of  colored 
stones.  The  new  styles  of  hair  dressing- 
are  modified  pompadour  with  the  height 
at  the  back  of  the  head  supporting  the 
new  slant  to  the  hat.  Frames  are  being 
put  on  the  market  over  which  the  hair 
can  be  gradually  built  up.  Marcel  hair 
wavers  are  also  being  called  into  use, 
and  already  there  is  very  perceptible 
increase  in  the  sale  of  switches.  The 
slicker  curl  in  front  of  the  ear  is  a  new 
feature. 

The  novelty  in  jewelry  are  the  neck- 
lets made  of  silk  cord  or  folds  of  silk 
crepe  in  high  colors  and  beads.  Sections 
of  cord  or  material  are  joined  together 
with  beads  and  are  finished  with  pen- 
dants and  tassels  of  cords  and  beads. 
Clouded  amber  beads  and  small  colored 
beads  are  very  much  used. 

Ear-rings  in  the  Field. 

With    the    hair   dressed    high,   and    in 
many  cases  with  the   ear  showing,  ear- 
rings  enter  the  field  with  added  favor. 
Jet  and  amber     often    brightened     with 
GO 


rhinestones  are  best  liked  and  coral  is 
good  and  so  is  turquoise.  Long  drops 
and  large  single  and  double  rings  lead, 
and  as  the  earring  screws  to  the  lobe  of 
the  ear  no  piercing  of  the  lobe  is  re- 
ouired. 

Jet  jewelry  is  very  strong  in  sample 
lines,  and  is  expected  to  be  good  for 
Summer  wear.  Jet  is  no  longer  looked 
upon  as  for  mourning  wear  but  is  used 
in  all  cases  where  a  touch  of  black  would 
be  effective. 

Impossible  to  Fill  Pearl  Orders. 

Jade  is  fashionable  but  for  popular 
selling  it  is  not  the  real  article,  and  the 
same  may  be  said  of  amber.  At  present 
it  is  the  color,  not  the  cost,  that  is  im- 
portant. Pearls  are  more  worn  than 
ever  and  manufacturers  are  finding 
orders  so  big  that  making  deliveries  on 
time  is  impossible.  Therefore  the  whole- 
sale and  retail  trade  is  very  short  of 
pearls. 

The  '•'sautoir"  as  the  French  call  a 
narrow  black  ribbon  for  the  neck,  finish- 
ed with  a  metal  slide  and  a  fastener  for 
a  pendant,  is  another  fashionable  item. 
These  ribbon  chains  are  very  much  used 
for  carrying  coin  purses,  and  vanity 
cases. 

Metal  Vanity  Case. 

One  of  the  best  selling  lines  at  the 
present  time  is  the  metal  vanity  case. 
These  cases  come  in  sterling,  plated  and 
German  silver.  Some  of  the  more  ex- 
pensive ones  are  beautifully  enamelled 
in  pearly  tints  and  in  soft  rose  and 
blue  shades,  with  wreathes  and  bunches 
of  flowers  as  added  decoration.  Inside 
are  places  for  coins  and  car  tickets  as 
well  as  a  mirror  and  powder  puff.  These 
cases  hang  around  the  neck  by  long 
chains,  and  small  round  vanity  cases 
have  a  shorter  chain  and  a  ring  through 
which  the  finger  can  be  slipped. 

With  smaller  hats  has  come  a  very 
general  demand  for  the  shorter  hat  pin. 
Large  heads  are  out  of  date  also  and 
just  a  single  stone  or  a  cluster  of  rhine- 
stones are  best  liked.  Small  flat  heads 
are  set  with  mother  of  pearl  or  have  an 
enameled  pattern.  Boxed  sets  showing 
showing  two  hat  pins,  one  bar  pin  and 
buttons  for  the  front  of  the  blouse  come 
very  attractively  boxed.  There  is  still 
a  good  sale  for  the  longer  pins  as  many 
women  prefer  them. 


BOOKSELLER     AND     STATIONER 


61 


The  Latest  Fall  Novelties  in  Fancy  Goods 


Top  Section — 1.  Beaded  pannier  bag  in  rich  tapestry  colors;  2  and  3.  Round 
and  oblong  vanity  cases  of  German  silver;  4.  Blouse  and  hatpin  set  of  silver 
and  blue  enamel,  in  case  lined  with  amber  velvet.  Shown  by  Warwick  Bros. 
&  Rutter. 

Bottom  Section — 1  and  10,  Paris  novelties  in  turban  pins ;  shown  by  the  Smith 
D'Entremont  Co.,  Ltd. ;  5  and  6,  Earrings — -amber  and  rhinestones,  and  jet 
and  rhinestones ;  shown  by  Defries  Importing  Co. ;  2,  3,  4,  7,  8,  9 — Shoe  buckles 
of  black  celluloid,  white  in  moire  effect,  and  black  set  with  rhinestones ;  also  of 
white  metal  set  with  rhinestones:  shown  by  Smith  D'Entremont  Co.,  Ltd. 


62 


BOOKSELLER     AND     STATIONER 


Some  Fancy  Lines 

Art  Needlework  Departments 
Paying  Well— Pillow  Top  De- 
signs— Colored  Embroidery  on 
Towels. 


AMBER  is  the  new  thing  in  brooches. 
Bar  pins  are  best  liked  in  enamel 
but  brooches  are  not  selling  quite 
so  well  as  they  interfere  with  the  line 
of  the  V-front.  To  offset  this  a  V-pin  is 
showing  which  follows  the  line  of  the 
V. 

Manufacturers  of  leather  bags  are 
competing  with  fancy  bags  by  putting 
them  out  in  the  very  softest  of  finished 
leathers  and  in  a  big  range  of  colors. 
Many  leather  bags  are  combined  with 
moire  and  others  that  are  all  leather  are 
shaped  and  draped  like  materials.  An- 
other idea  is  to  treat  the  leather  so  that 
it  has  a  stripe  running  through  it. 

There  is  a  tendency  to  show  better 
bags  and  to  pay  more  attention  to  lin- 
ings and  inside  fittings.  Many  bags  are 
beautifully  lined  with  moire,  and  have  a 
dainty  little  change  purse  and  framed 
mirror  and  card  case  of  the  leather.  An 
assortment  of  colors  is  necessary  in 
every  stock  for  women  are  matching 
their  gowns  with  their  bags,  and  every 
woman  has  two  or  three  in  her  ward- 
robe. 

Art  needlework  departments  did  an 
excellent  business  all  through  the  Fall 
and  holiday  season  and  have  contrived 
to  keep  things  going  in  a  satisfactory 
manner  since  the  turn  of  the  year.  Ac- 
tive preparations  are  being  made  for 
Summer  and  Fall  selling  and  as  retail- 
ers' stocks  are  light  there  is  good  rea- 
son for  anticipating  a  good  selling  sea- 
son. 

Departments  conducted  in  the  modern 
way  which  conduct  classes  and  have 
plenty  of  room  for  display  purposes  are 
always  busy.  These  departments  keep 
stocks  well  assorted  and  show  all  the 
novelties  as  they  come  along.  The  ma- 
jority of  women's  magazines  keep  right 
a  great  success. 

up  to  date  in  art  needlework.  They 
show  the  new  designs  and  the  new 
effects  and  it  is  the  department  that  has 
the  goods  that  gets  the  business. 

Classes  in  needlework  are  a  great  help 
and  at  least  one  woman  capable  of 
teaching  should  be  included  in  the  sell- 
ing staff.  It  is  not  a  hard  matter  as  the 
manufacturers  do  not  favor  patterns 
that  are  hard  and  intricate.  The  pat- 
terns that  sell  are  those  that  are  showy 
and  effective  and  which  are  easy  to  work. 

Ribbonsene. 

Ribbonsene  is  one  of  the  most  at- 
tractive of  the  new  embroideries.  This 
embroidery  is  worked  on  filet  net  with 
a   specially   woven   ribbon.      The   ribbon 


comes  on  spools  and  the  patterns  are 
mostly  on  the  Marie  Antoinette  plan, 
showing  baskets  of  flowers  with  ribbon 
scrolls  worked  in  pastel  colorings. 
Cushion  tops,  runners,  centrepieces,  pin- 
cushions, sachet  cases  and  a  variety  of 
other  articles  can  be  worked  in  this  em- 
broidery. When  worked  the  net  is 
backed  with  pale  pink,  blue  or  nile  green 
satin  and  the  edges  finished  with  Cluny 
lace. 

Towels,  guest  towels,  baby  towels,  etc., 
show  much  colored  embroidery  worked 
out  in  French  knot  stitch.  Groups  of 
small  flowers  worked  in  Dresden  and 
Jouy  colors  are  very  much  in  evidence. 
Lazy  daisy  stitch,  cross-stitch,  couching 
and  darning  stitches  are  all  used.  Color- 
ed Coronation  braid  is  also  used  effec- 
tively. 

Pillow  top  designs  come  in  a  bigger 
assortment  than  ever.  The  new  patterns 
are  both  conventional  and  floral,  but  as 
floral  patterns  have  not  been  favored  for 
years  they  are  best  liked  now.  The 
favorite  flowers  are  fuchsia,  clover,  roses 
and  daisies,  and  are  worked  in  silk, 
wood  silk  or  mercerized  cotton.  Wood 
silk  is  very  much  used  because  of  its 
low  price  and  its  brilliant  luster,  and 
also  because  it  forms  a  raised  embroid- 
ery without  the  labor  of  padding.  Of 
course,  if  padding  is  used  it  pays  for 
the  added  trouble. 

Stamped  Goods. 

In  the  time  of  the  year  that  is  com- 
ing there  is  always  a  heavy  call  for 
stamped  goods  in  lingeries  and  in  gar- 
ments for  children's  and  infants'  wear. 
Garments  ready  made  up  and  only  need- 
ing the  embroidery  to  complete  them 
were  put  out  a  season  or  so  ago.  These 
garments  were  finished  with  scalloping. 
Scalloping  unless  very  well  worked  is 
not  altogether  satisfactory,  so  made  up 
garments  edged  with  lace  insertion  or 
beading  and  edge  are  showing  for  the 
coming  season.  These  garments  need 
only  the  sprays  and  sprigs  working  to 
make  them  complete  and  are  assured  of 
a  great  success. 


LISTS  RECEIVED. 

The  "Bookseller's  Blue  Book,"  for 
1914  has  been  received  from  Doubleday, 
Page  &  Co.  It  is  neatly  bound  in  blue 
leather,  contains  space  for  diary  Febru- 
ary to  August,  calendar  and  other  use- 
ful features.  Interesting  notes  about 
authors  and  books  make  worth  while 
reading  for  anyone  connected  with  the 
making  or  selling  of  books. 

The  actual  samples  speak  for  them- 
selves in  a  book  of  pencil  and  pen  car- 
bon papers  sent  out  by  G.  R.  Bradley  & 
Co.,  Winnipeg. 

The  first  catalogue  of  Hearst's  Inter- 
national Library  Co..  the  new  New  York 


publishing  house,  represented  in  Can- 
ada by  McClelland,  Goodchild  &  Stew- 
art, has  come  to  hand  and  one  is  im- 
pressed by  the  number  and  variety  of 
the  books  listed  therein. 

"Contains  facts  not  yet  published 
elsewhere"  is  the  claim  made  for  the 
American  Year  Book  by  its  publishers, 
D.  Appleton  &  Co.,  New  York,  in  a  mail- 
ing circular  recently  received. 

Longmans,  Green  &  Co.  's  monthly  list 
of  new  books,  new  editions,  etc.,  con- 
tains a  wide  range  of  titles.  Announce- 
ments are  also  made  of  a  number  of 
books  now  in  the  press. 

The  first  catalogue  of  the  Harvard 
University  Press,  Cambridge,  Mass.,  has 
been  received.  The  books  listed  therein 
all  have  a  fairly  close  relationship  to 
the  teaching  and  research  carried  on  in 
the  university,  being,  therefore,  con- 
sidered appropriate  publications  for  a 
scholarly  press. 

John  Murray,  London,  sends  a  210- 
page  catalogue,  embracing  all  his  pub- 
lications now  in  print.  The  list  is  ar- 
ranged in  three  parts,  and  is  very  con- 
\  enient  for  reference.  The  first  section 
is  an  alphabetical  list  under  authors' 
names  and  series;  the  second  is  a  sub- 
ject index,  and  the  third  in  order  of 
prices. 

W.  V.  Dawson  &  Co.,  Montreal,  have 
issued  a  very  complete  illustrated  cata- 
logue of  blank  books,  manufactured  and 
for  sale  by  them.  Samples  of  ruling  on 
ledger  stock  are  included. 


CONDITIONS  IN  THE  WEST. 

E.  J.  Boyd,  manager  of  the  Canadian 
house  of  Cassell  &  Co.,  returned  in 
March  from  his  annual  spring  trip  to 
the  Coast,  and  in  common  with  the  ex- 
periences of  others  found  that  there  was 
no  indication  of  any  decided  immediate 
improvement  in  busines  conditions,  al- 
though a  general  confidence  was  ex- 
pressed that,  with  the  assurance  of  good 
crops  for  this  year,  things  would  pick 
up  decidedly.  The  fact  that  last  year's 
crop  was  the  best  in  the  history  of  the 
West,  had  much  to  do  with  steadying 
the  faith  of  people  generally  in  that 
country.  The  grain  was  rushed  out  of 
the  country  with  despatch  and  with 
many  grain  growers  this  has  been  a  mat- 
ter for  regret,  because  developments 
had  demonstrated  that  had  they  waited, 
they  could  have  got  even  better  prices 
than  the  satisfactory  amounts  they  did 
obtain. 

It  was  evident,  Mr.  Boyd  said,  that 
the  people  of  the  West  had  at  last  come 
to  the  realization  that  their  future  de- 
pended upon  the  development  of  the 
country's  natural  resources.  The  day  of 
real  estate  exploitation  with  unnatural 
profits,  was  gone  and  would  not  likely- 
come  again. 


BOOKSELLER     AND     STATIONER 


63 


Cushion  in  the  new  ribbonsene  embroidery  worked 
on  filet  net.  The  flowers  and  foliage  are  worked  in 
soft  shades  of  pink  and  green,  and  the  bow-knot  in 
pale  blue  and  basket  in  brown.  Shown  by  Belding- 
Paul-Corticelli,  Limited,  Montreal. 


NOVELTY    HAIE    PINS. 

1,  Stone  set;  2,  Flat  Empire  stone 
set,  3  rows;  3,  Stone  set,  2  rows; 
4,  Tasmanian  shell  pin;  5,  Tango 
stone  set,  1  row;  6,  Plain  tango 
pin.     Shown   by  Hibbert   &  Jaslow. 


Tango  necklaces:  1,  Amber  and 
black  beads;  2,  Amber  beads.  Shown 
by  Hibbert  &  Jaslow. 


Five  o'clock  tea  napkins  embroidered  in  Madeira  patterns, 
by  Wm.  Liddell  &  Co.,  Belfast. 


Shown 


64 


BOOKSELLER     AND     STATIONER 


BIG  ARRAY  OF  NEW  IDEAS  IN 
CHRISTMAS    TOYS. 

(Continued  from  page  59). 
down  and  then  gradually  rises  up,  like 
an  aged  jack-in-the-box,  while  it  emits 
a  rather  unmusical  squeak.  "Father 
Christmas"  is  provided  with  the  same 
inner  workings. 

This  musical  doll  idea  has  been  de- 
veloped in  dozens  of  forms,  one  of  the 
most  entertaining  being  a  doll  that  emits 
a  different  kind  of  music,  according  to 
the  portion  of  the  body  that  is  pressed. 

This  is  carried  out  also  in  the  case  of 
a  variety  of  animals — dogs,  sheep,  lambs, 
goats,  lions,  bears,  pigs,  even  camels, 
giving  forth  their  own  peculiar  sounds 
when  pressed,  or  often  when  moved  for- 
ward on  the  wheels  beneath  their  feet. 

There  is  a  variety  this  year  in  Noah's 
arks,  many  being  made  up  with  boat 
bottoms,  and  a  sort  of  battlement  or 
modern  balcony  as  upper  works,  a  touch 
of  modernity. 

Among  a  large  number  of  new  games 
is  a  comical  version  of  the  old  "Pin  the 
tail  on  the  donkey."  Last  year  a  few 
samples  of  a  blindfold  game  of  sticking 
a  pipe  in  a  man's  month  were  seen,  in 
which  holes  are  bored  close  together  all 
over  the  face,  head  and  neck  of  the 
farmer,  and  the  trick  is  to  stick  the  end 
of  the  pipe  in  a  hole  in  his  mouth,  he 
exclaiming  all  along:  "Say,  will  one  of 
you  fellers  hand  over  me  poipe?"  Tn 
the  latest  case  a  baby's  head  is  made  in 
wood,  and  a  feeding  bottle  is  to  be 
stuck  in  its  mouth.  Its  cry  is:  "I  want 
my  bottle."  Dozens  of  holes  are  made 
through  its  face  in  this  case  too. 
Plastic  Clay. 

"Plasticine,"  a  clay  form  for  model- 
ing, became  very  popular  last  year,  and 
a  number  of  educational  lines  for  its  use 
have  been  invented.  For  instance,  there 
is  a  Dickens  series,  a  history  set,  a 
builder,  a  housekeeper,  etc.  Outlines  of 
figures,  such  as  Cromwell  and  Dickens' 
heroes,  are  made  in  paper,  and  the  plas- 
ticine built  up  in  these  and  colored,  giv- 
ing the  original  figure  in  high  relief. 
Another  variety  is  where  oil  paper  is 
used  to  supply  the  pattern.  The  plasti- 
cine is  built  up  on  this,  and  then  it  is 
cut  away.  The  material  is  now  sold  by 
the  pound  in  assorted  colors. 

New  Device  for  Drawing. 

An  odd  toy  is  known  as  the  "reflecto- 
graph,"  and  is  used  for  drawing.  An 
outline  of  a  cat,  a  dog,  etc.,  is  made  on 
a  piece  of  paper  on  top  of  a  box  of  wood. 
At  right  angles  a  piece  of  glass,  like  a 
pane,  is  set  up,  and  on  the  right  side  of 
this  is  a  piece  of  blank  paper  the  same 
size  as  the  one  on  the  other  side  with 
the  drawing  on  it.  The  purpose  of  this 
transparent  glass  is  to  reflect  on  the 
blank  paper  the  outline  of  the  cat,  and 
with  the  right  hand  the  child  sketches  it 
in. 


the  requisite  number  of  prospectuses — 
Another  game  is  the  "Winning 
Hand,"  worked  by  a  counter.  This 
takes  the  form  of  a  hand  that  is  spun 
around  and  travels  down  a  spiral  coil, 
and  the  number  on  the  flat  surface  over 
which  it  stops  is  the  "score"  for  the 
person  who  spun  it.  A  variation  of 
roulette  is  also  on  the  market,  where  a 
top  spins  the  little  wooden  balls  into 
holes  with  numbers  on  them. 

Boats  are  again  on  deck  fairly  strong. 
One  line  is  moved  on  the  same  principle 
as  a  steam  engine,  the  water  being 
heated  inside  the  boat  itself.  It  is  fitted 
up  with  a  screw  propeller. 

Aeroplanes  are,  of  course,  to  the  fore 
ir,  greater  variety  than  before,  and  in 
staple  lines  there  are  large  stocks  for 
inspection. 

m 

CLASSIFYING   CUSTOMERS. 

Bookseller  and  Stationer  has  on  dif- 
ferent occasions  urged  the  advisability 
of  developing  book  sales  by  means  of 
classifying  customers,  using  a  card  in- 
dex for  the  purpose.  "Book  Talk"  has 
the  following  to  say  on  this  subject: 

If  yon  have  looked  down  the  Weekly 
Analysis  in  the  Times  literary  supple- 
ment, doubtless  you  have  often  retired 
from  the  bewildering  spectacle  of  such 
an  army  of  books  filled  with  a  sense  of 
utter  helplessness.  Here  they  are  dex- 
terously classified,  each  book  placed  in 
its  particular  section,  patiently  waiting 
to  be  recognized  by  its  special  reader. 
There  are  no  less  than  twenty-four  sec- 
tions, and  if  a  bookseller  is  to  perform 
efficiently  his  share  of  social  service,  it 
is  his  privilege  to  bring  these  volumes 
to  the  notice  of  the  especial  reader  to 
whom  they  appeal  in  his  district.  Now 
why  cannot  you  become  the  link  between 
that  prospective  buyer  and  the  book  it- 
self? At  present,  when  a  publisher 
issues  a  book  upon  travel  or  upon  China 
collecting,  or  any  other  subject,  after 
having  exhausted  the  obvious  resources, 
he  has  simply  to  trust  to  chance  that  a 
bookseller  will  send  up  for  a  supply  of 
prospectuses,  and  that  is  wholly  de- 
pendent upon  the  equal  chance  whether 
a  bookseller  does  know  that  some  of  his 
regular  customers  are  particularly  in- 
terested in  the  subject. 

Efficient  publishing  and  efficient  book- 
selling are  wholly  dependent  upon  elim- 
inating the  element  of  chance.  Now  why, 
when  a  publisher  issues  a  book  upon, 
say,  travel,  can  it  not  be  made  possible 
for  him  to  get  into  touch,  through  the 
bookseller,  with  those  particular  cus- 
tomers who  buy  travel  books. 

Suppose  the  bookseller,  having  start- 
ed the  card-index  system,  turned  up  his 
travel  section,  it  would  be  possible  for 
him  to  pick  out  the  buyers  interested  in 
travel   books — he  drops  a  post   card   to 


the  publisher  asking  him  to  forward 
which,  on  receipt,  are  delivered  to  pros- 
pective customers. 

A  useful  method  of  getting  into  touch 
with  likely  customers  for  specialized 
volumes  would  be  to  procure  members' 
lists  of  the  various  societies,  which  are 
represented  locally.  Every  town  of  any 
size  has  its  local  directory,  and  in  this 
is  contained  addresses  of  the  secretaries 
of  literary  and  debating  societies,  hor- 
ticultural associations,  naturalist  and 
field  societies  and  others.  Lists  of  mem- 
bers' names  and  addresses  can  usually 
be  obtained  from  each. 

A  special  nature  study  week  might 
be  arranged  in  your  bookshop,  when  an 
invitation  might  be  issued,  informing 
students  of  a  special  display  of  nature 
study  works.  Now  that  the  gardening 
season  has  commenced,  the  same  idea 
could  be  worked  out  with  a  gardening 
book  display,  and  invitations  could  be 
issued  to  the  members  of  local  horti- 
cultural sections. 

An  enterprising  bookseller  might  also 
find  it  worth  while  to  send  books  on 
approval. 

SH 

BOOK  TRADE  NOTES. 

Browne  and  Howell,  of  Chicago,  have 
just  concluded  arrangements  with  the 
Copp,  Clark  Co.,  of  Toronto,  whereby  the 
latter  concern  will  represent  them  in 
( 'anada. 

The  Copp,  Clark  Co.  have  been  doing 
some  effective  co-operative  work  with 
the  retail  booksellers  in  supplying  win- 
dow display  features.  Notable  among 
these  was  the  large  folding  screen  show- 
ing the  same  design  as  the  illustration 
on  tlie  jacket  of  the  book.  This  lends 
itself  very  readily  for  use  as  a  back- 
ground for  a  display  of  these  books  and 
many  of  the  representative  booksellers 
throughout  the  country  are  taking  ad- 
antage  of  this  selling  help.  These  win- 
dow helps  included  a  chart  indicating 
how  to  effectively  use  the  poster  screen 
and  the  other  window  help.  The  poster 
screen  is  21  inches  high  and  spreads  out 
four  feet  two  inches,  besides  a  reproduc- 
tion of  the  jacket  it  has  illustrations  in 
three  colors  of  screens  from  the  book. 
The  display  supply  includes  also  a  por- 
trait of  Miss  Dalrymple,  the  author,  and 
the  chart  indicates  how  the  books  can 
be  most  effectively  arranged.  Some  of 
them  in  the  jackets,  some  open,  and  any 
hooks  of  similar  size  can  be  set  in  Diane 
iackets. 


T.  Fisher  Unwin,  London,  sends  a 
carefully  classified  list  of  new  publica- 
tions and  spring  announcements. 

Sampson,  Low,  Marston  &  Co.,  Lon- 
don, send  a  catalogue  of  books  for  pres- 
entation and  a  spring  list  of  popular 
fiction. 


BOOKSELLER     AND     STATIONER 


ammtm  = 


I 


WEZ 


CARRY  THE  "A.A."  COMPLETE  ASSORTMENT 

OF  FOUNTAIN  PENS 


I  fa.4l 


/    4 


One  of  the  leaders  in  the  "A.A."  line 

This  "A.A."  pen,  distinguished  from  others  by  the  unique 
self-filling  device,  fills  itself  from  any  inkstand  or  bottle 
simply  by  twisting  the  button.  It  is  so  easy  to  keep  filled 
that  it  never  vexes  you  by  "being  dry  within  and  wet 
without."  An  "A.A."  is  the  only  gold  fountain  pen  that 
has  the  flexibility  of  a  fine  steel  point. 

The  "A.A."  is  guaranteed  in  all  particulars  from  the 
iridium-tipped  gold  pen  point  to  the  "A.A."  clip  on  the 
cap.  The  A.A."  self-fillers,  middle  joint  and  lower  joint 
fountain  pens  are  to  be  had  from  your  jobber. 

"A.A."  PEN  PERFECTION 

GIVES  UNIVERSAL  SATISFACTION 


This  attractive  as- 
sortment, together 
with  show  case  here 
illustrated,  will  be 
furnished  dealers 
who  wish  to  carry 
our  line.  Write 
your  jobber  for 
prices  and  informa- 
tion or  send  direct 
for  our  new  cata- 
logue showing  com- 
plete lines,  prices, 
and  trade  discounts. 


ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


ml 


ID  ggfrgt—      i 


66 


III 


BOOKSELLER  AND  STATIONER 


flillliiiiiiiiii'H' 


New  Goods  Described  and  Illustrated 


i!? 


ONE     PENCIL    WITH     TWO 
RUBBERS. 

A  decided  novelty  in  lead 
pencils  is  being  offered  to  the 
trade  by  the  American  Lead 
Pencil  Company  of  New  York. 
It  is  an  invention  patented  by 
the  president  of  the  company 
called  the  "Turub"  pencil.  The 
feature  of  this  innovation  is 
that  the  pencil  has  the  utility 
of  two  rubbers  in  place  of 
one. 

This  has  the  distinctive  ad- 
vantage of  saving  the  eraser, 
for  when  one  rubber  wears 
down,  a  few  turns  of  the  little 
screw  cap  at  the  tip  releases 
another  rubber  previously  con- 
cealed inside  the  tip.  By  simply 
reversing  the  position  of  the 
rubber,  and  again  screwing  on 
the  cap,  the  eraser  is  as  good  as 
new. 

The  rubber  used  in  the  "Tu- 
rub" pencils  is  of  high  quality. 
The  idea  is  new  and  clever,  and 
offers  an  additional  value  in 
lead  pencils  with  erasers. 

"Turub"  pencils  are  made 
in  round  and  hexagon  shapes. 
The  round  style  is  packed  in 
bundles  of  one  dozen  each,  and 
six  bundles  in  a  carton,  while 
the  hexagon  is  packed  one  dozen 
in  a  box  and  six  boxes  in  a  car- 
ton. 

A  most  attractive  counter 
and  window  display  sign  is 
furnished  in  three  colors,  and 
"Turub"  pencils  will  unques- 
tionably prove  to  be  big  sellers 
and  profit  winners  for  the 
trade. 


A    USEFUL    MAILING    BAG. 

Now  that  parcel  post  is  in 
full  swing  a  good  line  for  sta- 
tioners to  handle  is  the 
"Economy"  mailing  bag,  manu- 
factured by  the  Bemis  Bros. 
Bag  Co.,  St.  Louis.  The 
"Economy"  is  made  of  strong 
cotton  and  is  closed  by  means 
of  a  draw-string  at  the  top.  A 
strong  linen  tag  is  sewn  into 
the  bottom  of  the  bag,  thus  pro- 


viding for  the  address  and  stamp.  This 
should  be  a  big  money  saver  for  firms 
shipping  many  small  parcels. 


NOVEL   PIN    TRAY. 

A  "fountain"  pin  tray  having  a  glass 
dome  and  metal  base  is  being  manufac- 
tured by  the  D.  G.  Butts  Specialty  Co., 
of  New  Orleans.  This  retainer  and 
tray  is  so  arranged  that  the  dome  can  be 
filled  with  loose  pins  and  a  slight  turn 
will  cause  the  pins  to  drop  into  the 
tray  leaving  the  reserve  supply  in  the 
dome.  The  capacity  of  the  dome  is  500 
pins,  and  the  tray  requires  but  three  or 
four  inches  of  desk  space.  The  tray  is 
made  in  three  finishes,  japanned  and 
nickeled,  with  brass  trimmings,  and  solid 
brass.  • 


ATTRACTIVE  SCRIBBLER  COVERS. 

One  of  a  new  series  of  unusually 
attractive  scribbler  covers  of  Buntin, 
Gillies  &  Co.,  Limited,  Hamilton,  is  re- 
produced herewith.  Each 
of  the  covers  has  been 
specially  designed  to  at- 
tract the  interest  of  the 
children,  and  in  fact. 
Buntin  Gillies  &  Co.,  even 
went  so  far  as  to  take 
the  kiddies  into  their  con- 
fidence in  the  choosing  of 
subjects.  A  novel  fea- 
ture is  the  printing  of 
first  aid  instructions  on 
the  back  of  the  covers. 


NEW      LINES      IN 
SOCIETY  PAPERS. 

Among  the  trade  visi- 
tors to  Toronto  in  March 
was  S.  Leroy  Yorke,  rep- 
resenting the  Whiting 
Paper  Co.,  of  Holyoke, 
Mass.  Two  new  lines  of 
correspondence  papers 
shown  in  the  Whiting 
papers  this  year  include 
French  Brocade  and 
French  Crossbar,  both 
coming  in  white  and  four 
delicate  colors.  Some  of 
the  other  papers  are  being 


put  out  in  new  packages  this  year,  and 
another  new  production  is  a  line  of 
Organdy  Glace  correspondence  cards, 
with  silver  and  gold  edges.  Organdy 
Glace  correspondence  papers  are  also 
shown   with  silver  and  gold  edges. 


TELEPHONE  DIRECTORY. 

The  Business  Utilities  Co.,  of  Chicago, 
have  put  out  a  mechanical  telephone 
directory  called  the  List-a-phone.  The 
interior  mechanism  consists  of  two  rol- 
lers to  which  the  ends  of  a  strip  of 
paper  are  attached.  By  an  ingenious  ar- 
rangement both  sides  of  the  paper  are 
visible — one  through  the  upper  window 
and  one  through  the  lower.  One  half  of 
the  names,  A  to  K,  will  appear  at  one 
window  and  the  other  half,  L  to  Z,  at 
the  other.  It  is  made  of  steel  and  with 
the  memorandum  pad  in  such  a  position 
as  to  be  always  available  makes  a  use- 
ful and  ornamental  addition  to  any 
desk  or  telephone  stand.  , 


\}Jfr 


<*-* 


New  Scribbler  Cover  of    Buntin,    Gillies  &  Co. 


BOOKSELLER      AND      STATIONER 


67 


THE  PHOTOMAILER 

IN  CANADA 

TRADE  SUPPLIED  BY  WHOLESALE  STATIONERS 


THE  PHOTOMAILER  is  strength 
■>Ius  quality.  Made  primarily  to 
stand  rough  usage  in  the  mails 
and  yet  most  attractive  in  ap- 
pearance. The  "cellular  board" 
is  a  double  faced  corrugated 
board,  made  by  our  special 
process — very  stiff  but  capable  of 
great  resistance,  yet  light  in 
weight,  insuring  minimum  post- 
age. 


You  never  lose  a  sale  when  carrying 
THE  PHOTOMAILER  as  our  list  of 
sizes  will  meet  practically  every  de- 
mand— 17    sizes. 


SUCCESSFUL    RETAILING 

Depends  first  upon  the  quality  of  the  goods,  next  the  arrangement  of  the 
stock  and  finally  obtaining  the  customers'  interest  in  something  in  addition 
to  the  goods   they   came  to   buy. 

The  PHOTOMAILER  CABINET  shows  the  goods  in  a  most  attractive  way 
besides   keeping   them  constantly   before   the  customer. 

The  PHOTOMAILER  CABINET  shows  the  size  and  retail  price  of  the 
PHOTOMAILER,  giving  an  increased  selling  efficiency.  The  cabinet  as- 
sortment consists  of  84  Photomailers  and  the  cabinet  is  sold  either  singly 
or  in  cases  of  eight  to  the  jobber. 

We  supply  dealers  with  a  striking  display  card  which  will  prove  an 
effective  "silent  salesman."  ably  backing  up  the  Cabinet.  It's  yours  for 
the  asking. 

If  you  have  any  difficulty  in  procuring  the  PHOTOMAILER — the  best 
mailing  device — send  for  sample  with  the  name  of  your  jobber. 

The  THOMPSON  &  NORRIS  CO.,  of  Canada,  Ltd. 

NIAGARA  FALLS.  Ontario.  Canada 

Brooklyn,  N.Y.  Boston,  Mass.  Brookville,  Indiana 

London,  England  Jiilich,  Germany. 


Known 

and 

Sold 

Wherever 

Rubber 

Stamps 

are  Used! 

"EXCELSIOR"    SELF-INKING   STAMP   PADS 
"NEW  DEPARTURE  QUICK-DRYING  INK"  PADS 
VOLGER'S  INDELIBLE  INK-MARKING  OUTFITS 
VOLGER'S  GUARANTEED  INDELIBLE  INKS 
VOLGER'S  SUPERIOR  STAMPING  INKS 

(In    Bulk,    Brush    Bottles    and  Combined   Ink  and  Distributer  Cans) 

VOLGER'S  SUPERIOR  SIGN-MARKER  INKS 

VOLGER'S   "OPAKE"  WATERPROOF  INK  FOR  STAMPING  ON 
TIN,  WOOD,  LEATHER,  ALUMINUM,  TRACING  CLOTH,  ETC. 

VOLGER'S  "NEW  DEPARTURE  QUICK-DRYING"  PENETRATIVE 

INKS 

(Guaranteed  not  to  injure  Rubber  Hand   Stamps.)      Will  stamp  perfectly 
on   paper,   cotton  goods,   linens,   leather,   wood  and   any   surface   that   will 
absorb  ink. 

We  supply,  free  of  expense,  samples  of  our  specialties,  electrotypes  and 
advertising  matter. 

For  upwards  24  years  we  have  confined  our  efforts  to  the  above  Special  lines.     Our 
reputation  rests  on  the  Superior  and  Uniform  Excellence  of  our  goods.   Commercially, 
we  enjoy  the  highest  rating. 

B.  G.  Volger  Manufacturing  Co. 

Established    1884.                           (INCORPORATED)                           Incorporated    1902. 

PASSAIC,  N.J.,                                                      -              -              U.  S.  A. 

6S 


BOOKSELLER     AND     STATIONER 


TANGO   NOTE. 

The  tango  craze  has  influenced  the 
manufacture  of  writing  papers  as  in- 
dicated by  the  appearance  of  Hurd's 
Tango  Note  and  Hurd's  Tango  Card 
Cabinet,  both  coming  in  one-quire 
boxes.  Across  the  face  of  the  sheet  is 
a  row  of  silhouette  in  black  showing 
different  tango  figures,  the  same  ap- 
pearing on  the  boxes  on  a  background 
of  orange  and  red — the  tango  colors. 


HOUSEHOLD  EXPENSE  BOOK. 

F.  H.  Beach,  of  Detroit,  has  put  out  a 
household  expense  book  in  neat  pamph- 
let form  comprising  64  pages  bound  in  a 
green  cover  with  a  small  pencil  attach- 
ed by  a  green  cord.  The  book  is  so  ar- 
ranged that  the  right  hand  page  gives  a 
list  of  the  various  items  entering  into  a 
household  expense  account  and  the  left 
hand  page  jives  space  for  miscellaneous 
memoranda. 


CHART  MARKERS  FOR  SCHOOL 
USE. 

The  chart  marker,  of  which  an  il- 
lustration is  given  here,  is  considered 
to  be  a  distinct  advance  in  school  room 
equipment. 

Each  set  contains  the  complete  alpha- 
bet with  figures  and  geometrical  signs 
made  in  deep  cut  rubber  type  mounted 
on  moulding.  These  come  packed  with 
an  aligning  and  spacing  device,  which 
enables  any  boy  or  girl  to  use  the  chart 
markers  with  facility.  With  these  sets, 
charts,  school  bulletins,  exhibition  cards 
and  numbers  can  be  easily  and  quickly 
made  and  the  lesson  made  more  interest- 
ing. 

An  advantage  is  t he  assistance  they 
render  in  language  lessons. 

Some  advantages  over  blackboards 
claimed  for  these  chart  markers  are  that 
records  can  be  kept  indefinitely,  that 
the  uniform  consistency  of  the  ink  ren- 
ders them  cleanly  in  use;  they  last 
longer  and  their  cost  is  less  than  that  of 
blackboards  with  no  expense  for  chalk 
and  felt  erasers  and  no  disagreeable 
germ-laden  air  to  fill  the  classroom  as 
the  result  of  their  use.  The  combination 
of  outline  markers  with  various  colored 
fill-in  inks,  produces  a  surprising  variety 
of  novel  announcements  and  placards. 


UNTARNISHABLE  FRAMES. 
E.  Whitehouse  &  Son,  of  Worcester, 
England,  are  making  four  lines  of  un- 
tarnishable  gilt  and  other  frames  which 
should  prove  quick  sellers.  The  goods 
are  well  finished  and  of  artistic  appear- 
ance as  will  be  seen  by  the  cuts  showing 
their  "Gem"  and  "Rex"  makes.  Their 
other  two  styles  are  known  as  "Bevel" 
and    "Swept." 


TYPEWRITER  ERASER. 

The  Welden  Roberts  Co.,  of  Newark, 
N.J.,  have  put  out  a  new  typewriter 
eraser  with  a  detachable  brush.  It  is  so 
arranged  that  whenever  the  rubber 
wears  out  it  can  be  replaced. 


INKSTAND  MAT. 

Norbert  Hackett,  of  the  Karpen 
Building,  Chicago,  has  introduced  rub- 
ber inkstand  mats  which  can  be  used 
with  any  inkstand,  being  useful  for  rest- 
ing the  pen  upon  and  preventing  ink 
spots  on  the  desk.  These  mats  can 
easily  be  washed  and  replaced.  They 
are  six  inches  in  diameter. 


NEW  FOUNTAIN  PEN. 

A   fountain   pen  new   to   the  trade   is 
the  Shcaffer  Lever  Filler.     The  lever  fil- 


ler is  a  very  simple  device  for  filling.  Tt 
consists  of  a  small  lever  sunk  in  the 
barrel  and  the  directions  for  filling  are: 
"Hold  the  pen  between  the  thumb  and 
second  finger,  catch  upper  end  of  lever 
under  nail  of  first  finger,  pull  down 
lever,  dip  in  ink,  release  lever  and  the 
pen  is  filled.  The  manufacturers  claim 
that  there  is  absolutely  no  danger  of 
leakage  owing  to  the  peculiar  construc- 
tion of  this  new  pen,  and  also  that  the 
pen  is  so  constructed  that  it  is  always 
ready  to  write  the  moment  it  touches 
the  paper.  There  is  an  air  channel 
placed  between  the  ink  reservoir  and 
the  inside  of  the  barrel  to  keep  the  pen 
from  sweating  or  dropping  ink. 


FOUNTAIN  INKWELL. 

The  Stoughton  Novelty  Mfg.  Co.,  of 
Stoughton,  Wis.,  has  introduced  a  new 
fountain  inkwell,  its  special  advantage 
being  that  only  one  dip  of  ink  is  exposed 
to  air  and  dirt.  It  is  claimed  that  one 
filling  lasts  from  three  to  six  months. 


TRADING   WITH   PORTUGAL. 

Manufacturers  interested  in  getting 
into  touch  with  buyers  of  their  products 
in  Portugal,  Europe,  should  read  care- 
fully the  following  letter  received  by 
Bookseller  and  Stationer  from  the  Por- 
tugal Consul  at  Toronto: — 
Portuguese  Consulate.  Toronto,  Canada. 

March'  10th,  1914. 
MacLean  Publishing  Co. — 

Dear  Sirs, — I  am  in  receipt  of  a  let- 
ter from  the  Commercial  Association  of 
Lisbon,  Portugal,  which  reads  as  fol- 
lows:— 

"Being  desirous  of  enlarging  our  com- 
mercial business,  especially  the  foreign 
one,  the  directors  of  the  association  have 
approved  of  the  installation  of  a  room 
for  catalogues  of  the  most  important 
commercial  houses  in  the  world,  in  order 
to  have  our  business  men  acquainted 
with  prices  of  all  articles  in  the  world's 
market,  and  for  the  above  reason  we  ask 
you  to  be  kind  enough  to  invite  by  the 
most  practical  means  the  commercial 
houses  in  your  district  that  export  their 
products  to  present  their  catalogues  to 
the  association." 

Any  such  catalogues  should  be  ad- 
dressed to  the  Associacao  Commercial 
de  Lisboa,  Lisbon,  Portugal. 

Perhaps  you  will  he  good  enough  to 
acquaint  the  readers  of  your  various 
trade  papers  with  the  desires  of  the 
Lisbon  Commercial  Association  to  re- 
ceive catalogues,  the  receipt  of  which 
may  result  in  export  trade  for  Canadian 
manufacturers. 

Yours  very  truly, 
FREDERIC  NICHOLLS. 
Consul  for  Portugal. 


BOOKSELLER     AND     STATIONER 


69 


C&rbon  I&per 

TheNevrGortvenient  Mckqfie 


THIS  package  of  13  sheets  will  be  found  the  most  satisfactory  way 
for  the  small  user  to  purchase  carbon  paper.  Heretofore  carbon 
papers  have  only  been  sold  either  in  boxes  of  104  sheets  or  by  the 
loose  sheet.  Purchasers  who  could  not  use  104  sheets  have  received 
carbons  oftentimes  in  a  sad  state  of  preservation  from  their  tenancy  of 
the  dealers'  shelves  and   in  an  unsatisfactory  form  to  carry. 

LARGE  users  will  find  it  convenient  to  test  the  merits  of  the  paper 
in  actual  service  before  purchasing  larger  quantities.  It  contains  sufiv 
cient  for  a  thorough  trial. 

THE  envelope  is  packed  and  sealed  by  the  manufacturer,  preventing 
substitution,  the  contents  reach  you  perfect,  unwrinkled,  exactly  as  they 
leave  the  factory,  and  are  covered  by  the  same  guarantee  that 
accompanies  every  Peerless  product. 

CONVENIENT    PACKAGE 
Thirteen  Sheets  50  Cents. 

Price  to  Dealers     -     20  Cents. 


Rerless  Gxrbon  &RihbonMfct 

Co.  Limited  ^ 


Toroni;  o 


CoQ.ua.  d< 


SIZE 


COLOR 


70 


BOOKSELLER     AND     STATIONER 


READY-FOLD   WRITING   TABLETS. 

Arthur  P.  Reed,  head  of  the  station- 
cry  department  of  the  Copp  Clark  Co., 
is  the  inventor  of  an  entirely  new  idea 
in  writing  tablets  which  that  firm  has 
just  introduced  and  which  will  be  pro- 
tected by  patents  in  the  United  States 
and  Canada.  The  accompanying  illus- 
tration indicates  the  nature  of  the  new 
tablet,  which  is  called  the  "Read-E- 
Fold."  It  consists  of  a  quire  of  cor- 
respondence paper  folded  in  the  regular 
way  but  in  tablet  form,  with  a  sheet  of 
blotting  paper  folding  in  from  the  top 
and  with  an  illuminated  cover,  lined 
with  blotting  paper.  The  folded  edges 
of  the  sheets  are  padded  by  the 
"Purity"  process,  leaving  absolutely  no 
trace  when  sheets  are  removed.  It  is 
looked  upon  as  the  most  notable  depar- 
ture since  the  appearance  of  writing 
tablets,  and  the  firm  look  forward  to 
scoring  a  big  success  with  these  tablets. 

They  are  at  present  obtainable  in  two 
sizes,  "Regina"  and  "Salisbury,"  and 
in  two  qualities  of  paper — Swansdown 
linen  and  Scotch  Plaid.  An  interesting 
feature  of  the  method  the  firm  is  taking 
in  introducing  this  new  proposition  for 
the  stationery  trade,  is  that  they  have 
been  put  up  in  assortments  of  one  hun- 
dred tablets  comprising  the  four  kinds, 
with  the  necessary  complement  of  en- 
velopes to  match  and  with  these  assort- 
ments three  different  lithographed  dis- 
play signs  for  window  and  counter  use, 
are  furnished. 


"ALL  RED"   PAPETERIES. 

Another  new  merchandising  scheme 
just  worked  out  by  the  same  firm  is  an 
"all  red"  line  if  papeteries,  especially 
suitable  for  holiday  trading,  but  which 
it  is  expected  will  prove  a  ready  seller  at 
all  times.  These  papeteries  are  all  pro- 
duced in  one  color — a  rich  shade  of  red 
and  there  are  fourteen  different  styles, 
the  boxes  coming  in  different  sizes  and 
shapes,  and  with  varied  designs  includ- 
ing such  cover  mountings  as  steel  die 
stamped  greetings,  calendar  pads,  new 
Harrison  Fisher  pictures  and  other  re- 
productions. Two  assortments  have  been 
made  up,  each  complete  in  a  case  with 
a  supply  of  red  crepe  paper,  poinsettia 
flowers  and  other  decorations  suitable 
for  making  up  a  striking  window  dis- 
play of  these  new  papeteries.  The  dif- 
ferent papeteries  are  obtainable  separate- 
ly, but  of  course  the  idea  of  offering 
them  in  assortments  with  sales  helps  is 
to  enable  dealers  to  put  in  effective  win- 
dow displays.  The  papeteries  are  de- 
signed to  retail  at  twenty-five  cents  to  a 
dollar  each. 


THE  MANUFACTURE  OF  PENS. 

Few    of    the   minor    industries    of    the 
United    States  possess  more  interesting 


features  than  that  of  supplying  the  na- 
tion with  its  pens  and  pencils.  It  is 
estimated  that  it  takes  nearly  10,000 
gross  of  pencils  and  as  many  more  pens 
tc  supply  the  demands  of  American 
writers,  says  Frederic  J.  Haskins  in 
the  New  York  Globe.  Even  the  con- 
stantly growing  popularity  of  the  type- 
writer lias  not  seriously  cheeked  the 
demand  for  pens.  A  modern  pen  factory- 
is  in  reality  a  number  of  factories  in 
one.  There  must  be  a  shop  for  making 
the  delicate  and  accurate  machinery,  as 
there  are  too  few  pen  factories  to  justi- 
fy  the  manufacture  of  the  machines  as 
an  independent  business.  The  pen  shop 
itself  is  filled  with  machinery  and  girls, 
most  of  the  operations  being  performed 
by   the  latter. 

Only  the  best  metal  is  used  in  the 
making  of  the  modern  steel  pen.  It  is 
cut  into  strips  as  wide  as  the  length 
of  two  pens.  After  being  carefully  an- 
nealed, it  is  put  through  a  cold  steel 
roller,  where  it  is  rolled  down  to  a 
thickness  which  must  not  vary  the 
thousandth  part  of  an  inch,  for  even 
that  much  variation  would  make  a  dif- 
ference in  the  flexibility  of  the  pens. 
The  average  manufacturer  seeks  to  have 
las  customers  continue  the  use  of  a  given 
kind  of  pen  throughout  many  years,  and 
therefore  aims  to  have  every  pen  turn- 
ed out  exactly  alike  in  flexibility  and 
writing  qualities  to  the  ones  previously 
sold. 

After  each  strip  has  been  properly 
rolled  it  is  put  through  a  punching  ma- 
chine operated  by  a  girl.  Here  the 
blanks  are  cut  out  from  which  the  pens 
are  to  be  made.  These  blanks  are  next 
stamped  with  the  desired  inscriptions 
by  a  heavy-hitting  stamper,  also  operat- 
ed by  a  girl.  Formerly  there  was  danger 
of  fingers  being  mashed  by  these 
stampers,  but  the  machine  makers  have 
now  equipped  them  with  a  "finger  push- 
er," which  pushes  the  girl's  hand 
away  as  the  stamping  hammer  descends. 

The  next  process  is  that  of  cutting  the 
little  eyes  which  hold  the  ink.  Then 
each  pen  is  examined,  softened  by  an- 
other annealing  process,  pressed  into 
shape  by  specially  constructed  machines, 
hardened  and  then  tempered.  They  are 
next  placed  in  a  hollow  cylinder  with 
sand  and  rapidly  revolved,  thus  being 
scoured  to  the  necessary  brightness.  The 
next  process  is  to  grind  the  points,  after 
which  the  pens  are  passed  through  a 
shearing  machine,  which  cuts  the  slit 
from  the  central  slot  to  the  point.  Great 
accuracy  is  required  in  this  operation, 
as  it  is  absolutely  necessary  that  the 
slit  should  be  in  the  exact  middle  of  the 
point.  The  points  are  then  carefully 
rounded,  and  the  pens  are  passed  to  ex- 
pert girls,  who  place  them  on  a  white 
stone  to  see  thai  they  are  of  the  exact 
proportions    as   the   models. 


Before  the  pens  are  finally  turned  in- 
to the  stock  room  samples  are  taken  at 
random  and  placed  in  specially  con- 
structed machines,  which  automatically 
test  their  elasticity  and  non-scratching 
qualities.  Lest  there  should  at  any  time 
be  a  change  in  the  qualities  of  the  pens, 
a  complete  stock  of  standards  is  main- 
tained, and  each  pen  turned  out  must 
possess  identically  the  same  qualities  as 
these  standards.  It  requires  some 
twenty  operations  to  manufacture  a 
steel  pen  from  a  strip  of  metal.  The 
prinicipal  factories  of  the  world  are  lo- 
cated in  England,  although  the  industry 
is  growing  rapidly  in  the  United  States 
and  Germany. 


A  SALESMANSHIP  TALK. 

By  Herbert  N.  Casson. 

In  good  salesmanship  there  is  always 
a  great  deal  of  action. 

The  man  who  is  selling  goods  should 
not  stand  transfixed  like  a  dummy,  mov- 
ing nothing  but  his  tongue.  He  should 
act.  He  should  show  by  actual  demon- 
stration exactly  how  good  and  superior 
is  the  article  which  he  is  trying  to  sell. 

Whether  a  salesman  is  behind  the 
counter  or  on  the  road,  he  should  al- 
ways, whenever  possible,  show  the  article 
which  he  is  trying  to  sell.  If  it  is  im- 
possible to  show  the  article,  he  should 
show  some  part  of  it  or' some  picture  of 
it.  Words,  you  must  remember,  are  only 
third  best.  The  article  itself  comes  first, 
a  picture  or  part  of  the  article  comes 
second,  and  talk  about  the  article  comes 
third. 

Why  does  the  street  faker  attract  so 
many  busy  people?  Simply  because 
every  street  faker  always  has  something 
in  his  hand,  is  always  in  action,  and  is 
always  demonstrating  the  remarkable 
virtues  and  values  of  the  knick-knack  he 
is  trying  to  sell. 

Action  in  salesmanship  dramatizes  the 
whole  performance.  It  stages  the  opera- 
tion of  selling.  Every  good  salesman 
has  a  great  deal  of  dramatic  instinct.  He 
knows  how  to  present  an  article.  He 
knows  how  to  throw  scenery  around  it. 
He  knows  how  to  bring  out  in  a  striking 
way  the  best  points  of  his  goods. 

Even  if  a  clerk  does  not  know  enough 
about  an  article  to  show  it  off  to  ad- 
vantage, he  can  do  one  thing  at  least — 
he  can  keep  it  moving.  It  is  a  curious 
psychological  fact  that  any  article  which 
is  being  moved  about  and  held  up  in 
various  ways  looks  much  more  attractive 
than  the  same  article  lying  by  itself  on 
the  counter. 

T'e  eve  loves  motion. — Standard  Oil 
Bulletin. 


BOOKSELLER      AND      STATIONER 


71 


MORDEN  SWIVEL  RINGS 


For  Loose-Leaf  Sheets 

Tiie  rings  are  durable,  simple 
in  construction,  open  wide 
close  securely.  Unequalled 
for  note  books,  stenographers' 
books,  eyeletted  covers,  cata- 
logs, swatch  books,  etc. 

Ten  sizes,  %  in.  to  2  in.,  in- 
side diameter.  Price  $5  up  per 
hundred.  Liberal  discount  to 
the  trade.  Try  a  sample  box. 
UOO) 

Mfd.   Solely  by 


The   Morden   Manufacturing   Corporation 

WATERBURY.  CONNECTICUT 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

AN6L0-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWNS  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


Spencerian 
Steel  Pens 

Pen  Works,  Birmingham,  England 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Established  i860.  Proprietors 

THE  SPENCERIAN  PEN  CO. 
NEW  YORK  CITY,  U.  S. 


The 

Dalton 

Roy 

al  Auction  Bridge  Pad 

Best  Made 

New 

Count  on  Every 

Sheet                             15 

cts.   Retail 

Discoui 

it  to  Dealers  Only 

WYCIL  &  CO 

- 

83  Nassau  St., 

New  York 

PARAGON 

TELEPHONE  DESK 


A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 

Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 

Suld  by  all  Canadian  Jobbers. 


/ 


Strattune   Semes  No.  124- 


_iLii 


1_L1 


Li 


_U_L 


3 


Westcott- Jewell  Co.  Sen;caYFalu» 

RULER  MAKERS  EXCLUSIVELY 

Last  month  we  showed  you  our  new  School 
Flexible. 

Here  is  one  of  our  new  penny  rulers.  Get  out 
of  the  rut  and  try  something  new.  Don 't  forget 
to  send  for  our  catalogue. 


PHYSICAL 
CULTURE 

The    Leading   Publication   of   it* 

kind. 

Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not  want  to  be  without  it. 

Advertising   matter  furnished  on  request. 
PUBLISHED  BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  NEW  YORK 


GUARANTEED 

UNTARNISHABLE    GILT    FRAMES 

Every  Shopkeeper  and  Store  should  stock  these — recognized 
as  the  finest  selling  Photo  Frames  ever  offered  to  the  trade 
Catalog    of     New     Designs     Now     Ready,     Apply 

E.  Whitehouse  &  Son  w'Vrks'  Worcester,  Eng. 


M 

U 
S 
I 

c 


IS   A   MONEY-MAKER    AND    BUSINESS-GETTER    FOR    THE    BOOKSELLER    AND    STATIONER 

An  account  with  us  means  the  largest  and  most  representative  stock  in  Canada  to  buy  from. 

Everything  in  Sheet  Music  and  Music  Books 

MUSIC  PUBLISHERS  ESTIMATES  FURNISHED  ON  APPLICATION 

MUSGRAVE  BROS.  &  DA  VIES 

114-115  Stair  Bldg.  Music  Publishers.  Dealers  and  Importers         TORONTO,  ONT 


PR  1  CMS 

THE 
LOWCST 


SERVICE 
THE 

BE    T 


M 

U 
S 
I 

c 


BOOKSELLER      AND      STATIONER 


Keith's  Fine  Papers  Have  Gained  Great 

Popularity  in  the  Dominion 
of  Canada. 


/fc 


/is. 


Their  Quality  is  a  marked  step  forward 
in  the  production  of  Fine  Papers,  and 
their  handsome  Tints  and  Finishes,  the 
work,  of  art  and  refinement.  Big  profits 
for  dealers.     Communicate  with 


Keith's  Kraften  Linen 
In  the  Brown   Box 
That  Doesn't  Soil 


V 


MR.  WILLIAM  E.  COUTTS 

266  West  King  Street 

TORONTO,  CAN. 


Representing 


AMERICAN  PAPETERIE  COMPANY 

Sole  Manufacturers  of  Keith's  Fine  Stationery 
ALBANY,  NEW  YORK,  U.S.A. 


HIGGINS' 
TAURINE  MUCILAGE 


T 


'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  c'ear,  clean, 
non-corrosive,  non-sedimentary 
?nd  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'    AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  Wor'd 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


ft*"/ 


1 


M$°JB(M 


.JM^ 


Trip/Abroad 


|V.Av 


Address  Books — Memos, 
Fine  Leather  Goods,  etc. 

Represented  by 

WILLIAM  E.  COUTTS 

266  King  Street  West  V  Toronto 


BOOKSELLER     AND     STATIONER 


73 


A  good  thing  always   rises  to  its   level   and   assumes   its  proper 
position  as  a  STANDARD.     That  is  WHY 

"OUR  LINE" 

Typewriter  Ribbons 

AND 

Carbon  Papers 

is  recognized  as  THE  most  standard  on  the  market  to-day. 


The  element  of  good- 
ness is  conveyed  in 
every  impression 
from  our  ribbons  and 
with  every  copy  from 
our  carbons. 


There  is  the  same  ele- 
ment in  our  policies. 
We  co-operate  with 
the  trade  in  every  way 
and  meet  every  con- 
dition. 


Our  splendid  STANDARD  Brands  are  the  best  aid  in  building  up 

a  trade  for  this  line  of  goods. — 

Eureka  and  M.  M.  Ribbons 

Progress,  M.M.,  Mit  vol,  Competitor,  Eureka, 

Silk-Spun,  Gallinipper  Carbon  Papers 

WORLD  LEADERS  IN  EVERY  SENSE 


MITT  AG  &  VOLGER,  Inc. 

Sole  Manufacturers  for  the  Trade 
Principal  Office  and  Factory:    PARK  RIDGE,  N.  J.,  U.  S.  A. 

BRANCHES: 
205  W.  Monroe  Street  7  and  8  Dyers  Bldg. 


261  Broadway 
NEW  YORK,  N.Y. 


CHICAGO,  ILL. 
AGENCIES:  ALL    OVER  THE  WORLD. 


Holborn,  E.C.,  LONDON 


74 


BOOKSELLER     AND     STATIONER 


TA  E  B I  £Tfl  PAVN  E  Girl 


(registered) 


"Easy!  Why,  I  just  listen  to  Mr.  Smith's  voice  and 
write  out  what  he  says  on  the  typewriter.  I  can  reg- 
ulate the  Dictaphone  to  my  typewriting  speed,  and 
then  if  I  do  happen  to  miss  a  word,  there  is  a  back 
spacer  just  like  on  my  typewriter,  and  when  I  press  it 
Mr.  Smith's  voice  obligingly  says  the  last  few  words 
over  again. 

"I  don't  have  to  risk  my  life  any  more  by  asking  him 
to  repeat — you  know  how  Mr.  Smith  hates  to  be  inter- 
rupted. It  always  makes  him  forget  what  he  was  go- 
ing to  say,  and  then  he  goes  right  up  in  the  air. 

"Yesterday  I  wrote  80  letters  and  if  I  had  had  to  take 
them  down  in  shorthand  first,  I'd  have  had  to  stick 
around  here  until  all  hours.  As  it  was  I  got  them  all 
done  in  plenty  of  time. 

"Eye  strain !  I'm  through  with  that!  And  'cold  notes' 
don't  worry  me  now.  What's  more,  my  letters  are  right. 
And  why  shouldn't  they  be?  I  copy  his  own  words, 
instead  of  copying  my  notes  of  his  words. 

"I  hope  I  never  see  a  shorthand  note-book  again !  I'd 
just  as  soon  give  up  my  typewriter  and  go  back  to 
writing  letters  in  long-hand. 

"Yes  and  I  didn't  like  the  idea  of  the  Dictaphone 
when  I  started,  either." 


Demonstration  in  your  own  office  on 
your  own  work. 

THE  DICTAPHONE 

(Columbia  Graphophone  Company,  Sole  Distributers) 

52   Adelaide  St.   W.,   Toronto,   Ont. 

Stores  in  the  principal  cities.   Dealers  everywhere. 

"Your  Day's  Work" — a  book  we 
should  like  to  send  you. 

Approved  by  the  Underwriters.  Of- 
ficial Dictating  Machine  of  the  Pana- 
ma Pacific  International  Exposition. 


BOOKSELLER      AND      STATIONER 


75 


Scribblers  and  Exercise  Books 


These  are  but  two  of  a  range  of  new 
covers,  all  of  which  are  specially 
designed  to  attract  the  children's 
interest.  Samples  and  quotations 
will  be  mailed  on  request. 

Have  you  ordered  your  Spring 
Shipment  of  Ink? 

Stephens',  Stafford's,  Carter's  and 
Underwood's  Stocked  at  Hamilton. 

BUNTIN,  GILLIES  &  CO.,  Limited 

HAMILTON  and  MONTREAL 


76 


BOOKSELLER      AND      STATIONER 


THE  MERMAID 


AS  A  SYMBOL  FOR 


DRAWING  INKS 


At  Auix  Dealers 
Qm.  M.  MGGMS  ft  CO.  M  FR 


OBC4G4 


LJND:,X. 


HiMii»mm»Hj»*mi 


was  first  used  by  us  in  an  advertisement  in  "The  Architectural  Record"  for  August,  1903, 
as  above.     Thus  in  this,  as  in  all  other  matters  relating  to  Drawing  Inks, 

Higgins'  American  Drawing  Inks 

blaze  the  way  for  those  who  find  it  easier  to  copy  than  create.  Year  by  year  these 
splendid  inks  have  gone  on  their  way  constantly  gaining  new  admirers  while  retaining  old 
friends,  seeming  to  thrive  on  so-called  self-styled  "competition." 

HIGGINS'  AMERICAN  DRAWING  INKS  have  sold  more  largely  during  the  past 
year  than  ever  before  in  their  history.  This  has  been  due  in  a  great  measure  to  our 
liberal  policy  of  advertising,  and  to  absolute  fair  dealing  with  our  friends  in  the  trade, 
but  above  all  to  the  unapproachable  high  quality,  standard,  and  reputation  of  these  inks, 
which  have  made  them  from  the  beginning  and  always 

The  Standard  Liquid  Drawing  Inks  of  the  World 

WRITE  FOR  PRICES. 

CHAS.  M.  HIGGINS  &  CO.  8a*&ift  Inks  and  Adhesives 


MAIN  OFFICE:   271  Ninth  Street 


NEW  YORK  CHICAGO  LONDON 

BROOKLYN,    N.Y.,    U.S.A.  FACTORY:  240-244  Eighth  Street 


BOOKSELLER     AND     STATIONER 


77 


Higgins'  Inks      and  Adhesives 


LONDON  BRANCH,  11  FARRINODON  AVKNl'E,  LONDON,  B.C. 

(Store    and    Basement,    ea<"h    25    x    75.) 

THE  HIGGINS  INKS  AND  ADHESIVES,  through  honest  merit 
in  their  originality  and  quality,  and  honest  American  enterprise  and 
push  in  their  exploitations,  have  penetrated  to  the  most  remote  points 
of  civilization,  until  now  they  are  well  known  and  largely  used  in 
Canada,  Central  and  South  America,  Mexico,  Great  Britain,  South 
Africa,  Australia,  New  Zealand,  Philippines,  .Japan,  China,  Norway, 
Sweden,  etc.,  etc.,  as  well  as  ever  maintaining  their  unique  position 
in  their  birthplace,  the  United  States  of  America.  The  home  trade 
has  always  shown  its  appreciation  of  and  reliance  on  these  goods, 
and  it  will  always  be  our  effort  to  merit  the  confidence  of  the  trade 
in  every  respect. 

WRITE  FOR  DISCOUNTS. 


CHAS.  M.  HIGGINS  &  CO. 


Originators  and 
Manufacturers  of 


Inks    and   Adhesives 


MAIN  OFFICE:  271  Ninth  Street 


BROOKLYN,  N.Y.,  U.S.A. 


NEW  YORK  CHICAGO  LONDON 

FACTORY:  240-244  Eighth   Stree 


78 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


liTe  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HB,    H(    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 
Write  for  Ham  pies  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


riOOOUNTANTS    AND    AUDITORS. 

J£>IKl*S  &  HA*DY 
Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can    Life  Bldg 

Toronto  Montreal 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  In  the   Dominion.. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  Exposi- 
tion, Montreal,  1897 


5000  Facts  About   Canada 

0 

0 
0 

1914    ISSUE 

F 

Second  Edition  already  called 

A 
C 

T 

S 

for,  and  a    third  one  inevit- 
able. 

Compiled  by  Frank  Yeigh 

A 

Check  up  your  stock. 

B 
O 
U 
T 

If  sold  out — a  hint  is  as  good 
as  a  rod  to  a  thoroughbred. 

Your  News  Co.  will  be  tick- 
led to  death  to  oblige  you — 
and  so  will 

C 

A 

THE 

N 

CANADIAN  FACTS 

A 

PUBLISHING    CO., 

D 
A 

588    HURON    STREET, 
TORONTO 

ART    SUPPLIES. 

A.   Ramsay  &  Son   Co..   Montreal. 
Artists'   Supply  Co.,  77  York   St.,   Toronto. 
The     Hughes-Owens     Co..     Montreal,     Toronto, 
Winnipeg. 

BLOTTING    PAPERS. 

The  Albemarle  Taper  Co.,  Richmond,  \a. 
John   Dickinson   &  Co.,   Montreal. 

CAMERA  AND  PHOTO  SUPPLIES. 

United   Photo   Stores,  Toronto. 

BLANK  BOOKS. 
Boorum  &    Pease  Co.,  Brooklyn,   N.Y. 
Brown   Bros..    Ltd..   Toronto. 
Warwick    Bios.    &    Rutter,    Toronto. 
The  Copp,  Clark  Co.,  Toronto, 
w    J    Grace  &  Co.,  Toronto, 
National    Blank    Booh    Co.,    Holyoke,    Mass. 
Rnntin    Gillies  &  Co.,  Hamilton. 

(  HRLSTMAS    AM)    PICT1  *"      POST    CABDS. 

Mired   Guggenheim.  '>-'■'   Broadway,   N.Y. 

Lonsdale  5    Bartholomew,   Montreal. 

Menzlea  >^   Co.,  Toronto. 

Raphael  Tuck  &  Sona,  .Montreal. 

The  Sutcliffe  Co.,  Toronto. 

Valentine   &    Sons,   Toronto   and    Montreal. 

Harper.   Woodhead    A    Co.,   M    Provost  Street. 

i  it  v    Road,    London,   E.C. 

The   Drysdale  Co-  Chicago. 

Phillip  C.  Hunt.  London,  B.C.   (MenBles  &  Co., 

Toronto,   Canadian    Agents). 
The    Ubortvpe  Co.,   Brooklyn.   N.Y.  ,    ^ 

Packard  Bros!,  820  Craig  St.  W.,  Montreal,  Que. 

CASH     KF.<.ISTERS. 

The  National   Cash    Renter  <'o.,  Toronto. 

CODE    BOOKS. 
The    American    Code    Co.,    !•:'.    Nassau    St..    New- 
York. 

CRAYONS. 
Binney    &    Smith.    New    York. 
ENVELOPES. 
Warwick    Bros.   &    Rutter,   Toronto, 
f'opp,    Clark    Co.,    Toronto. 

\v    .1    Ciagc  &   Co.,  Toronto. 

Bu'ntin,    Gillies    &    Co.,    Hamilton. 

Brown    Bros.,    Limited.    Toronto.  n„vws 

FANCY     PAPERS,     TISSUES     AND     BOXES. 

Dennison    Mfg.    Co.,    Boston. 
Menzies   &    Co.,   Toronto. 

FOUNTAIN    TENS. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York.  _ 

,T.    Mnton.    New    York,    Menzies    &    Co.,    Can., 

Representatives. 
Paul  E.  Wirt  Co.,  Brown  Bros..  Ltd.,  Toronto, 

Canadian    Agents. 
Arthur   A.    Waterman   Co..    Ltd. 
W     H     Smith   &    Son.   186  Strand,   London,   E.C. 

INKS.   MUCILAGE   AND   GUMS. 
Aug.   Leonhardl,   Dresden.   Germany. 
('has.  M.  Higgins  &  Co.,  Brooklyn,  N.Y. 
The   Carter's   Ink   Co.,   Montreal. 
Thaddeus      Davids     Co.,     New     York.     Brown 

Bros.,    Ltd.,    Toronto,    Canadian    Agents. 
Stephens'   Inks.   Montreal. 
S     S     Stafford    Co..   Toronto. 
D    W.   Benumel  &   Co.,   New  York. 
Sanford   Mfg.   Co.,   Chicago. 

INDELIBLE    INK. 
Pavson's    Indelible    Ink. 
Carter's    Ink    Co.,   Montreal. 
S.   S.   Stafford   Co..  Toronto. 
II     C.    Stephens.    London.    Eng. 
INKSTANDS. 
The    Snngbusch    Co..    Milwaukee. 

LEAD    AND    COPYING    PENCILS. 
Tohann    Fiber   Co..    Nuremhurg.    Germany. 
"Bln'sdell"   Paner  Pencil.   New   York. 
A.   W.   Paber  Co.,  Stein.  Germany. 
American    Pencil    Co..    New   York. 

LEATHER   AND   FANCY   GOODS. 
Warwick   Bros.   &    Rutter.   Toronto. 
Brown    Bros..    Ltd..    Toronto. 
The    Copp.    Clark    Co..    Toronto. 
LOOSE       LEAF       BOOKS.       BINDF.RS       AND 

HOLDERS. 
Smith.    Davidson    &    Wright.    Ltd..    Vancouver. 
National    Blank    Book    Co..    Holyoke.    Mass. 
Warwick   Bros.   &    Rutter.    Toronto. 
W    J    Gage   &    Co..   Toronto. 
Rnntin.    Gilli'S    &    Co.,    Hamilton. 
The    Copp.    Clark    Co..    Toronto. 
The    Brown    Bros..    Ltd..    Toronto. 
Boorum   X-   Pease  Co..  Brooklyn. 
Samuel    C.    Tatum    Co.,    Cincinnati. 
British   Loose   Leaf  Manufacturers,   Ltd..   Lon- 
don,  England. 

MAP  PUBLISHERS. 
Rand.  MeNallv  &  Co..  Chicago. 
The    Copp,    Clark    Co..    Toronto. 

NEWS    COMPANIES. 
Imperial   News   Co..   Montreal,  Toronto.  Winni- 
peg. 
Toronto    News    Co. 
"Montreal   News  Co. 
Winnipeg   News   Co. 

TXPER    FASTENERS. 
The   O.    K.   Mfg.    Co..    Syracuse.    N.Y. 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged  and  revised  to  date 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES*     SAVINGS     BANK    IN- 
TEREST TABLES, 
at  2y2,  3  or  3V2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR    OF    EXCHANGE 
(Canadian) 

Mounted   on   card    Price,   35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE   TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  . .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 


A  complete  calalogut  o}  all  the  abcec  publications  itnt 
Jrtt  upon  application. 

Morton, Phillips  &  Co. 

PUBLISHERS 
1  1  5  and  1  1  7  Notre  Dame  St.  We.t.  MONTREAL 


N.B.    The  BROWN  BROS.,  Ltd  ,  Toronto,  carry 
a  full  line  of  our  pub  ications. 


When  Writing  Advertisers 

Kindly  Mention  This 

Paper 


BOOKbEi.LER     AND      STATIONER 


79 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

write  us  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   'TSJBJST1 

77  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and   Publishers   by 

HENRY  GEORGE 

16-20    Farringdon    Ave.,    Farringdon 
Street,   London,   Eng. 

Tick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


When 

Writing 

Advertisers 

Kindly 

Mention 

This 

Paper 


Kindly  mention 
this  paper  when 
corresponding 
with  advertisers 


PENNANTS. 
Niagara    feu  mint    Co.,    Niagara    Falls,    Out. 
Pugh   Specialty   Co.,   Toronto. 

PAPETERIES    AND    WRITING    PAPERS. 
Warwick   Bros.   &    Rutter,   King   St.  and   Spa- 
rlina     Avenue,     Manufacturing     Stationers, 
Toronto. 
The   Brown    Bros.,    Ltd.,   Toronto. 
W.   J.   Gage  &   Co.,    Ltd.,    Manufacturing    Sta- 
tioners, Toronto. 
The  Copp,  Clark  Co.,  Toronto. 
Buntin,  Gillies  &   Co.,   Hamilton. 
Eaton,   Crane  &   Pike,   Pittsfield,   Mass. 

PHOTO   MAILERS. 
Thompson    &    Norris,    Brooklyn,    N.Y. 

PLAYING    CARDS. 
Goodall's  English  Playing  Cards,  A.  O.  Hurst, 

Scott   St.,    Toronto. 
Consolidated     Lithographing     and     Mfg.     Co., 

Ltd.,   Montreal. 
U.   S.   Playing   Card   Co.,   Cincinnati,   O. 

PUNCHING    MACHINERY — HAND    AND 
FOOT    POWER. 
Samuel   C.   T.itum   Co.,   Cincinnati.  O. 
British      Loose      Leaf      Manufacturers,      Ltd., 
London,   England. 

SCHOOL    SCRIBBLERS. 
Warwick   Bros.  &   Rutter,   Toronto. 
Gage  &   Co.,   Toronto. 
Buntin.  Gillios  &   Co.,   Hamilton. 
The  Copp,   Clark  Co.,   Toronto. 
Smith,    Davidson    &    Wright,    Vancouver,    B.C. 

SHEET    MUSIC. 
Anglo-Canadian     Music    Pub.    Assn.,    144    Vic- 
toria   St.,   Toronto. 
Musgrave  Bros.   &    Davics,  114-115  Stair  Bldg., 

Toronto. 
Joseph    William1!,    London.    S.W. 

STATIONERS'    SUNDRIES. 
Brown      Bros..      Ltd..      Wholesale      Stationers, 

Toronto. 
The    Copp-    Clark    Co..    Wholesale    Stationers. 

Toronto. 
W.     ,T.     Gage    &     Co..     Wholesale     Stationers, 

Toronto. 
Warwick    Bros.    &    Rutter,   Wholesale   Station- 
ers,   Toronto. 
Buntin.   Gillies  &   Co..   Hamilton. 
Hughes.   Owens  Co.,   Winnipeg. 

STEEL    WRITING    PENS. 
John    Heath,    8    St.    Bride    St.,    E.C.,    London, 

Eng. 
Hinks.   Wells   &   Co.,   Birmingham.   Eng. 
Spencerian    Pen    Co..    New    York. 
Perrv    &    Co..    Birmingham.    Eng. 
Esterbrook    Pen    Co.,    Brown    Bros.,    Ltd.,    To- 

r"nto.    Canadian    Representatives. 
W.    H.    Smith.    London,    Eng. 

STENCIL   BOARDS. 

The    M.    J.    O'Malley    Co.,    Springfield.    Mass. 

TALLY  CARDS,  DANCE  PROGRAMMES, 

ETC. 

The   Chas.   H.   Elliott   Co..    North   Philadelphia. 

Pa. 
The    Drvstl-ile    Co.,    Chicago. 
Warwick    Bros.    &    Rutter.    Toronto. 
TYPEWRITER     RIBBONS     AND     CARBONS. 
Peerless    Carbon    Co..    Toronto. 
Mittag  &   Volger.   Park   Ridge.   N..T. 
The   Prvsdnle   Co..    Chicago. 
The   A.    S.   Hustwitt   Co.,   Toronto. 

TOY    MARBLES. 
The     M.     P.     Christensen     &     Son     Co.,    Akron, 
Ohio. 

WALL    PAPERS. 
Staunton's,    Ltd.,   Toronto. 

WIRE   BASKETS. 
Andrews  Wire  Works   o..   W.atford,  Ont. 
BOOK   PUBLISHERS. 
(Canadian). 

Bell   &    Cockburn.   Toronto. 
William   Briggs.    Toronto. 
Cassell    &    Co..    Toronto. 
The    Carswell    Co..    Toronto. 
The   Copp,   Clark   Co.,   Toronto. 
Henry   Frowrle.   Toronto. 
Thomas    Lang-ton,    Toronto. 
Macmillan    Co..   of  Canada.   Toronto. 
McClelland    &    Goodchild,    Toronto. 
McLeod   &   Allen.   Toronto. 
Musson   Book  Co.,   Toronto. 

(United    States). 
Forbes  &   Co..   Chicago. 
G.  &   C.   Merriam   Co.,   Springfield,   Mass. 
Hurst   &    Co.,    New    York. 
Laird   &   Lee.   Chicago.   111. 
McBride.   Nash   &   Co..   New   York. 
Page  &   Co.,   Boston. 
Rand.    McNally   &   Co..    Chicago. 
Wycil   &    Co.,   S3   Nassau   St.,    New   York,    N.Y. 
STANDARD    COMMERCIAL   PUBLICATIONS. 
Morton,   Phillips  &   Co.,   Montreal. 


[Bind 

SYA/'E  are  the  largest 
!          grade     toys     in 

■  Miniature   Railway  S3 
•Animals,  Moving  Pict 

■  cal   Boats  and  Engine 
{year-round  sellers.     W 

1    ^^v            King  Bro 

I   •(  u  )*'             ioka  A" 
;     >SlK            381    Fourt 

minimi if 

^Toy  Makers 

'  k«*Tl"/7Rr:m 

t    at  Large 

manufacturers  of  high- 
the     world,     including 
stems,   Plush  and  Felt 
ure  Machines,  Mechani- 
s,  and  many  other  all- 
rite  us  for  particulars. 
;hers  A.  G.  Nuremburg 
l!,  >ole  Representative 
h   Avenue,    New   York. 

CRAYONS  FOR  EVERY  USE 


'  ^T^_  TRADE 

\RAYOL 

^  ^IW  MARK 


:p^!Mzfc§ 


Eight 


SCHOOLN^CRAYONS 

fOR  EDuc^|0NAL  C0L0RW°R,<- 


School 

Wax 

Mill 

Lumber 

Railroad 

Carpenters' 


For  Sale  by  all  Canadian  Jobbers 

BINNEY  &  SMITH  CO., 


81-83  Fulton  St.. 


New  York 


A  Quick  Seller 
for  Stationers 


A  Great  Innovation  in  the  Typewriter 
and  Educational  World        |p  ■ 

A  practical  machine,  built"  on  '  absolutely  new  and 
unique  principles.  Kxcellent  for  a  limited  business, 
or  personal  correspondence.  Ideal  home  typewriter, 
retail   price   $6.00.        Write    for  particulars  and    trade 

THE  AMERICAN  TYPEWRITER  CO. 
265    Broadway  New  York 


YOUR  AD.  HERE  WOULD  BE 
READ  BY  OVER  80  PER  CENT.  OF 
CANADA'S  BOOKSELLERS  AND 
STATIONERS. 


HOTEL   DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


80  BOOKSELLER     AND     STATIONER 


Schultz  and  Strathcona 

Some  experiences  from  the  personal  relations 
of  one  who  met  them  in  Manitoba. 

"It  was  apparent  from  the  start,"  so  writes 
Rev.  R.  G.  MacBeth  in  the  April  MacLean's, 
"that  Riel  feared  Schultz.  The  latter  had  been 
most  outspoken  in  his  condemnation  of  the  half- 
breed  leader,  denouncing  him  with  character- 
istic vigor  and  fearlessness.  Accordingly  Riel 
had  him  immured  in  an  upper  room  in  a  stone 

bastion  of  the  fort He  ran  four  miles  to 

my  father's  house  in  Kildonan  for  shelter." 

The  whole  story  is  a  vivid  description  in  Mr. 
MacBeth's  well-known  style,  of  reminiscences 
in  the  early  days  of  the  West  when  these  two 
men  were  makers  of  history.  The  illustrations 
and  presswork  are  the  best  that  have  yet  appeared 
in  MacLean's,  which  is  rapidly  making  a  name 
for  itself  as  a  Canadian  publication  of  the  first 
rank.  In  fact  its  progress  during  the  last  two 
years  has  been  phenomenal. 

If  you  haven't  seen  this  magazine,  send  for  a 
copy  at  once. 


Send  yovr  name  and  address  and  have  your  name  added  to 
our  subscription  list.     Address  Dept.  "M." 

Subscription  Price  $2.00  a  year,  twenty  cents  a  copy.  • 


The  MacLean  Publishing  Co.,  Limited 

143  University  Ave.  Toronto,  Ontario 


BOOKS  E LLKB      AND      STATIONER 


THE  1914  LINE 

of  the 

VALENTINE  &  SONS 
UNITED  PUBLISHING 
COMPANY,  LIMITED 

will  provide  the  trade  of  Canada  with  art  pro- 
ductions for  holiday-trading  that,  for  artistic 
conception,  originality  of  design  and  attractive 
pricing,  will  more  than  maintain  the  premier 
position  this  company's  output  has  for  years 
enjoyed  throughout  the  trade  and  as  usual  the 
prices  will  be  the  lowest  consistent  with  quality. 

BEST  TOY  BOOK  LINES  EVER  SHOWN 

One  especially  attractive  item  in  the  big  range  this  year  is 


(( 


A  BOOK  TOY" 


This  is  a  patent  novelty  coming  in  six  different  designs  of  BOOKS  THAT  ROCK.  The  retail  price 
is  15c,  allowing  a  most  satisfactory  margin  of  profit.  This  "Book  Toy"  will  be  the  big  sensation  of 
the  trade  this  year.  The  books  will  rock  a  score  of  times  at  one  start.  They  will  catch  the  eye  and  sell 
on  sight  and  prove  a  valuable  window  feature. 

Never  before  has  the  line  Toy  Books  been  so  strong.  In  every  particular  this  year's  showing  eclipses 
previous  years.  There  are  36  numbers  in  cut-outs  to  sell  at  5c;  20  numbers  in  Home  Pets  to  sell  at  10c; 
22  numbers  in  Country  Friends,  and  10  numbers  in  Moonlight-Manor  at  15c.  These,  in  addition  to 
Children's  Song  and  Hymn  Books  as  well  as  the  Happy  Days,  Merry  and  Bright,  Told  by  Jesus  and 
Holy  Child  Series  constitute  such  a  line  of  quality  and  price  advantage  that  we  are  able  to  challenge 
all  possible  competition.  A  feature  of  these  de  luxe  toy  books  is  that  the  pictures  are  reproduced  from 
actual  photographs. 

By  special  arrangement  the  complete  line  of  the  leading  American  makers  of  toy  books  will  be  sold  in 
Canada  by  Valentine's.  The  line  includes  an  immense  range,  priced  from  5c  to  $1.25;  toy  books  of 
paper  and  linen  and  bound  in  boards  as  well  as  paper  dolls,  doll  sheets  (to  cut  out),  and  various  toy 
novelties. 

THE  WHOLE  RANGE  IS  STRONGER. 
The  whole  range  of  holiday  productions  is  stronger  than  ever  this  year  in  every  respect.    The  Standard 
Series  of  Booklets  with  scenic,  classic,  floral  and  humorous  subjects  provides  ready-selling  items  at  2 
for  5c  to  20c  each.    We  are  also  specializing  in  steel  die  cards,  in  Scotch  and  Hands  Across  the  Sea 
subjects  and  Celluloid  Booklets  from  5c  to  35c  retail. 

This  year's  calendars  will  appeal  strongly  because  the  subjects  cover  all  tastes  and  requirements.  This 
is  the  Big,  Popular  Calendar  Line  for  Popular  Selling. 

You  will  enthuse  when  you  see  this  year's  remarkable  display  of  Christmas  Seals,  Tags  and  Enclosure 
Cards.  Ready-sellers  at  good  profits,  they  constitute  one  of  the  lines  which  should  be  strongly  fea- 
tured. 

Hallowe'en,  Thanksgiving,  Christmas  and  New  Year  Postcards  as  usual  form  an  important  part  of  the 
range  and  are  obtainable  in  great  variety  for  each  of  these  days  for  retailing  at  ten  cents  a  dozen  to 
ten  cents  each.    The  same  applies  to  Birthday  Postcards. 

Every  year  the  sale  of  Scottish,  Irish  and  Welsh  Song  Books  grows  bigger.  You  can  sell  more  of  these 
by  giving  them  prominence. 

Valentine  &  Sons  United  Pub.  Co.,  Ltd. 


MONTREAL 


Canadian  Offices  at 

TORONTO  WINNIPEG 

Factories 

DUNDEE  and  EDINBURGH,  SCOTLAND 


VANCOUVER 


82 


BOOKSELLER  AND  STATIONER 


You  and  Your  Customer 


BOTH     WILL      FIND 


TRADC     u*Q« 

DECORATIONS 

The  most  desirable  of  all  trimmings 
for  the  Easter  season 

For  You  they  are  protected  against  waste,  effective  in 
display,  compact  in  put-up,  profitable. 

For  Your  Customer  they  are  made 
ready  for  immediate  use,  suggestive 
and  easily  handled,  inexpensive  and 
always  satisfactory.   The  line  includes 

Flower  Outfits  Crepe  Paper 

Cut-outs  Garlands 

Seals  Flowers 

Do  not  Overlook  tiny  Itrrn 


^♦nmaowGMaHu|a«luuHa  do. 

THR  TAi;   MAKER8 

TORONTO,  ir.o  Richmoad  Street,  West 
Boston  New  York  Philadelphia 

Chicago  St.  Louie 

London  Berlin  Bnenos  Aires 


6 

Cold 


dEdge;    GOnC|rGSS    Playing  Card 


Air-Cushion  Finish. 


Club  Indexes. 


9 


2 


Copyright    1913-14,  by  the  O.  S.  Playing  Card  Co..  Cincinnati    l"    8,  A. 

Always  Something  New  in  Congress 

And  always  something    high-class  and   beautiful every  sixty  days  one  or  two  designs 

are  added   to    the  present  big   line. 

We  have  ready  for  shipment  three  new  backs,  illustrated  above,  ALT  HEIDELBERG, 
VOLENDAM  and  HARVEST  MOON,  also  the  new  and  revised  POCAHONTAS,  GRACE, 
MOONLIGHT,  STUNG  and  "ERIN". 

All  these  should  be  in  your  show  cases  now,  the  best  season  of  the  year  for  the 
sale  of    Playing   Cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.S.A. 


BOOKSELLER   AND   STATIONER 


83 


"Sports"  Playing  Cards 


Leaders  in 

a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to   The   Union    Card    and    Paper   Company,  Montreal 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


ii 


PLAYTHINGS 


J9 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free   if   requested. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


If  you  were  given 
a  few  good  reasons 

WHY 


It  would  be  to  your  advantage 
to    handle 

THE  DAWSON  LINE 

F  you  were  shown  a  line  of  typewriter 
paper  sufficiently  comprehensive  to 
satisfy  every  need  of  your  trade. 

F  you  were  satisfied  that  in  through- 
and-through  quality,  durability,  fine- 
ness of  finish  and  texture  this  line  was 
the  best  on  the  market. 

IF  you  discovered  that  the  prices  were 
right. 


IF  you  felt  that  your  sales  of  typewriter 
paper  could  be  increased  several-fold 

Wouldn't  You  be   Open 
to  Conviction? 

The  Dawson  Typewriter  Papers  more  than 
satisfy  each  one  of  these  requirements.  To 
know  more  about  them  simply  drop  a  card 
to  any  of  our  offices  and  ask  for  a  complete 
sample  book. 

I^IMI^TDD 

MONTREAL 
TORONTO  WINNIPEG 


84 


B  0  O  K  S  E  L  L  E  R     A  N  D     STATIONER 


LOOSE-LEAF 


BIND1NGT5EVICES 


Link  up  with  the  Lines  that 
are  Going  Ahead 

It's  the  lines  that  are  going  ahead  quickest  and  surest  that 
add  prestige,  progress  and  profit  to  Your  store. 

The  bookseller  or  stationer  that  links  himself  with  progres- 
sive lines  knows  the  surety  of  a  big  demand,  a  growing  in- 
crease in  business,  his  customer's  satisfaction,  and  knows, 
too,  the  natural  increase  in  profits  bound  to  accrue. 

B.  &  P.  "Standard"  Loose 
Leaf  Devices 

are  going  forward — surely — steadily,  and  we  realize  that  the  keynote  to 
the  greatest  future  for  manufacturer  and  stationer  is  co-operation — 
working  together.  The  success  of  "Standard"  Loose  Leaf  Devices  in  the 
march  of  progress  must  benefit  our  customers,  and  in  turn  benefit  our 
customer^  customer.-. 

Co-operation  combined  with  efficiency  means  better  service,  better 
satisfaction  to  your  customers,  less  waste  and  loss  and  BIGGER 
PROFITS  TO  YOU. 

And  this  is  the  foundation  upon  which  the  future  of  the  Boorum  & 
Pease  organization  is  laid. 

Are  yon  getting  the  Boorum  &  Pease  little  publication  "Standard"— 
which  is  really  a  monthly  guide  to  Progress  and  Profit?  If  not,  it  will 
please  us  to  put  your  name  on  our  mailing  list.  Just  ask  us  to  do  so 
to-day. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  LOOSE  LEAF  DEVICES 

MAIN    OFFICE  FACTORIES 

109-111  Leonard  St.  Brooklyn,   N.T. 

New  York  St.  Louis,  Mo. 

SALESROOMS: 

109-111  Leonard   St.,      Republic   Bids-.      220  Devonshire  St.,     4000   Laclede   Ave. 

New  York  Chicago,   111.  Boston,   Mass.  St.  Loots,  Mo. 


Condensed  Advertising 

BOOKS — ALL  OUT  OP  PRINT  BOOKS  Sup- 
plied, no  matter  on  wbat  subject.  Write  us. 
We  can  g'-t  you  any  boob  ever  published. 
Please  state  wants.    When  in  England  'ill  and 

s in-  50,000  rare  books.  Baker's  Great   Book 

shop,  14-16-  John  Bright  Street,  Birmingham, 
England. 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND 
30th  St.,  N.T,  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence invited.  (tf) 

CROWLEY.  TDK  MAGAZINE  MAX,  INC.,  3291 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

LIVE  AGENTS  OR  DEALERS  WANTED  IN 
every  city  or  town  to  control  sale  of  new  of- 
fice device  ;  $3,000.00  a  year  men,  here  is  your 
opportunity.  Write  Sales  Manager,  James  P. 
Easton   &  Co.,   212  McGill  Street,  Montreal. 

TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada— energetic,  experienced  and 
financially  responsible.  Had  successful  experi- 
ence  in  retail  stationery,  books  and  fancy 
goods.  Always  had  good  results  on  the  road. 
Box   310,   Bookseller  &  Stationer. 


YOUNG  MAN  DESIRES  POSITION  IN  THE 
stationery  business,  either  as  bookkeeper,  out- 
side or  inside  salesman.     Best  of  references  can 

be  furnished.     Apply  A.  J.  Sawyer,  P.  O.  Box 

905,  Moose  Jaw,  Sask. 


Our  continuous  adver- 
tising in  high-class 
mediums  such  as  Sat- 
urday Evening  Post  and  others  is 
creating   a    consumer   demand  for 

Moore  Push-Pins 

GLASS  HEADS,  NEEDLE  POINTS 


Moore  Push-less  Hangers 

THE  HANGER  WITH  THE  TWIST 

Brass  hook  and  tool- 
tempered  steel  nail. 
Will  securely  hold 
pictures  weighing  up 
to  100  lbs. 

All  our  products  are 
made  in  our  own 
factory  with  im- 
proved machinery 
and  with  the  utmost 
\No.  2S        skill  and  care. 

Have  you  placed  one  of  our  lath  dis- 
plays on  your  counter?  It  is  doubline 
sales. 

The  leading  stationery,  hardware  and  pi 
supply  jobbers  of  Canada   carry  our 

MOORE  PUSH-PIN  CO. 
115  Berkley  St.,  Philadelphia,  Pa.,  U.  S 


THE  "WANT  AD." 

The  "want  ad."  has  grown  from  a 
little  used  force  In  business  life  Into 
one  of  the  great  necessities  of  the 
present  day. 

Business  men  nowadays  turn  to 
the  "want  ad."  as  a  matter  of  course 
for  a   hundred  small  services. 

The  "want  ad."  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It  brings 
together  buyer  and  seller,  and  enables 
them  to  do  business  though  they  may 
be  thousands  of  miles  apart, 

The  "want  ad."  Is  the  great  force 
In  the  small  affairs  and  Incidents  of 
o«dly  life. 


BOOKSELLER     AND     STATIONER 


85 


WANTED,  A  PARTNER  FOR  THE  BOOK 
and  stationery  business  in  good,  live  town  of 
over  22,000  and  university  attendance  of  over 
1,800.  Store  is  one  of  the  finest  in  Canada, 
and  present  satisfactory  business  can  be  more 
than  doubled  with  added  lines.  Party  with 
some  experience  in  the  retail  business,  or  good 
office  experience  preferred ;  $5,000  necessary. 
Address  Box  310,  Bookseller  and  Stationer. 

AN  EXCEPTIONAL  OPPORTUNITY — BOOK- 
store  with  stock  of  $4,000,  including  books, 
stationery,  fancy  goods,  sporting  goods,  office 
supplies  and  fixtures,  $500.  Turnover  $12,000 
last  year.  Low  rental  and  best  location  in  city 
— opposite  City  Hall.  J.  A.  Newport,  Niagara 
Falls,   Canada. 

FOR  SALE — ONE  NINE-DRAWER  ELECTRIC 
National  cash  register,  cabinet  style.  Regular 
price  $675.00,  sale  price  $350.00.  Absolutely 
guaranteed.  Further  particulars,  write  Mills 
Hardware  Co.,   Hamilton. 


POST  CARDS 

Everything  in  Post  Cards.  Easter, 
Comics,  General,  Birthday,  Patriotic, 
etc.  Easter  Booklets.  Local  View 
Post  Cards  to  order,  from  your  own 
photos.    Post  Card  Backs. 

PENNANTS  and 
CUSHIONS 

Biggest  and  Best  line  in  Canada. 
Both  Sewn  and  Stencilled  Letters. 
Drop  a  post  card  for  our  catalogues. 
They  are  worth  having. 

XMAS  LINE,  POST  CARDS,  BOOK- 
LETS, ETC.,  now  being  shown. 

Our  10  travellers  cover  Canada  from 
Coast  to  Coast;  see  our  line  when 
representative  calls. 

WE  CAN  SAVE  YOU  MONEY. 


TRINITY 
UNIVERSITY 


QUELN    3T  wC  ST 


*ING     5T   WEST 


NOTE  NEW  LOCATION 

Pugh  Specialty  Co., 
Limited 

38-42  Clifford  St.,  Toronto,  Can. 


BLANK  BOOKS 


Goods  that  make  Good 
at  Good  profits 

It  is  to  your  interest  as  a  dealer  to  sell  goods  to  your  cus- 
tomers that  will  satisfy  them  and  keep  them  satisfied.  Do 
that  and  they  ^  ill  come  to  you  again  to  have  you  fill  their 
future  needs. 

That  is  sound  business  sense,  isn  't  it  ? 

Now  we  want  to  show  you  why  you  should  feature 

The  Boorum  &  Pease  Company's 
Standard  Blank  Books 

They  combine  quality  and  economy.  Their  superiority  has  been  well  estab- 
lished. Every  Standard  Blank  Book — any  kind — any  style — represents  the 
most  ECONOMICAL  value  obtainable  at  its  price. 

STANDARD  blank  books  are  strong  building  stones  to  a  safe  and  progressive 
business. 

The  always  sale  way  and  the  only  sure  way  for  a  dealer  to  increase  liis  busi- 
ness is  to  sell  economical  quality.  Goods  that  are  reliable  ensure  lasting 
business  and  repeating  profits. 

Re-sales  and  constant  demand  are  fostered  by  goods  that  ALWAYS  make  good. 
Standard  blank  books  are  MADE  GOOD.  Therefore  they  are  the  goods  that 
make  money. 

Be  sure  to  send  for  our  monthly  publication.  Tt  is  yours  for  the  asking  and 
is  a  valuable  appendix  to  all  '•'Standard"  catalogs,  and  will  give  you  new  ideas. 

Boorum  &  Pease  Company 

Manufacturers  of 

STANDARD  BLANK  BOOKS 

"The  Line  of  10,001  Numbers" 

HOME  OFFICES  FACTORIES 

Bridge,     Front     and     York     Sts.,  Brooklyn,   N.T. 

Brooklyn,   N.   Y.  St.   Louis,   Mo. 

SALESROOMS: 
109-111   Leonard   St.,      Republic    Bldg.,     220    Devonshire     St.,  4000    Laclede    Aye. 
New  York  Chicago,  111.  Boston,   Mass.  St.  Louis,  Mo. 


so 


BOOKSELLER     AND     STATIONER 


NATIONAL  BLANK  BOOK 
READY-MADE  SYSTEMS 


AVOID  the  unnecessary  expense  of  having 
blank  books  ruled  and  bound  to  order — 
there's   a   NATIONAL   to   fit   the   case. 

In  addition  to  every  possible  size,  shape 
and  ruling  for  book-keeping  and  account- 
ing, the  NATIONAL  LINE  includes  such 
items  as  Stock,  Mortgage,  Check,  Insur- 
ance, Garage,  Hotel'  and  Club  Registers; 
Ice  and  Milkmen 's  Books,  Laundry  Lists, 
Package  Receipt  and  Rent  Collection 
Books;  Time  Books  and  Due  Ledgers,  Trial 
Balanc,.   and  Manifold   Order  Books. 

If  the  particular  ruling  and  size  wanted 
is  not  on  your  own  shelves  it  will  be 
shipped  "post  haste"  from  the  National 
Factory,  where  an  enormous  reserve  of 
finished  blank  books  is  constantly  kept  in 
stock. 

SEND  FOR  CATALOG. 

NATIONAL   BLANK   BOOK   CO. 

HOLYOKE,  MASS. 


HOW  IS  YOUR  STOCK  OF 

HOMERIAN 

DECKLE-EDGE  STATIONERY? 

— a  distinctive,  high-grade  note 
paper  for  smart  correspond- 
ence. Stocked  ready  for  im- 
mediate shipment  in  King's, 
Regent,  Announcement,  and 
Correspondence  sizes. 

JOHN  DICKINSON  &  CO.,  Ltd. 

PAPERMAKERS  MONTREAL 


"MADEflN  CANADA" 

CARTER'S 
WRITING  FLUID 


The  quality  never 
varies,  it  is  always 
a  bit  better  than 
the  best  of  the  rest 


The 

Carter's  Ink  Co. 

356  St.  Antoine  Street 
MONTREAL 


THE   M.J.OlMALLEY    00. 


MANUrACTUmZHS  tir 


STENOIL  HOARDS,  OIL  HOARDS 


HIGH  GRADE    STOCK 
WRITE  TOR    SAMPLES 

SPHI  NUri  ELI)  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES— STANDARD  COLORS  CARRIED  IN  STOCK. 


BOOKSELLER     AND     STATIONER 


87 


~fc    REG.  TRADE  MARK  -^ 

DeskaiD 

PATENTED  IN  US  &  FOR  COUNTRIES. 

ENVELOPE     OPENER 

STRING     CUTTER 

ERASING  SHIELD 

CIGAR  BOX  OPENER 

NEWS  CLIPPER 

PAPER  CUTTER 

TACK    LIFTER 

4  SCALES 

BOOKMARK 

RULER 

ETC. 


'RETAILS  AT 

50c. 


One 
Instrument 


WITH  A 


DOZEN    USES 


ATTRACTIVE  GERMAN   SILVER  ARTICL 
— Liberal    Trade  'Discount 
New  York 
105  West  40th  St 


THE  DESKAID  CO. 


PANAMA  CARBON  PAPER 

AND    TYPEWRITER   RIBBONS 

We  carry  a  very  large  stock  of  these  goods 

in  Winnipeg-  and  fill  your  orders  on  the  day 

they  are  received. 

PEN    CARBON  —  PENCIL    CARBON  — 

TYPEWRITER  CARBON  furnished  in  any 

size,  color,  or  quantity. 

Our   dealers   do   not   need    to    carry   heavy 

stocks,  as  our  promptness  in  filling  orders 

makes  it  unnecessary. 

Our  prices  will  surprise  you. 

G.  R.  BRADLEY  &  CO. 


304  CANADA  BLDG. 


WIN    IPEG,  MAN. 


THE  FULTON  AMERICAN-CANADIAN 

ALLIANCE 


Robert  Fulton  was  the  inventor  of  the  steamboats 
that  first  sailed  on  Canadian  Lakes  and  Rivers. 

We  are  the  inventors  of  Fulton  Goods,  a  line  of 
Rubber  Products;  which  include  Fulton  Numberers  and 
Daters,  Inks,  Sign  and  Price-Markers  and  Self-Tnking 
Stamp  Pads,  a  line  First  in  Quality  and  Profit-Making 
Prices. 

FULTON  GOODS  are  sold  by  leading  dealers 
throughout  the  world.  We  are  proud  of  the  fact  that 
they  have  done  much  to  promote  the  entente  cordiale 
between  American  and  Canadian  Consumers.  Our  cus- 
tomers in  the  Dominion  can  always  be  assured  of  our 
best  attention  and  service. 

Our  best  wishes  to  our  Canadian  Friends  and  also 
to  our  Friends  this  side  of  the  Border. 

By  the  way,  have  you  our  catalog?  If  not,  write  for 
it.     It  shows  you  how  to  increase  business  profits 


■WSWgfFIW 


FULTON  RUBBER  TYPE  CO.,  ELIZABETH,  N.  J.,  U.  S.  A. 


No.  22.  $6  doz. 


Liberty  Fountain  & 
Gold  Pen  Co.,  New 
York. 

You  may  ship  a  trial 
order  of  one  doz.  each, 
pens  as  advertised. 
Total  price  $13.00. 
Terms  60  days  net. 
Fully  guaranteed  and 
returnable  if  not  satis- 
factory. 


Name 


Address 


LI  BERTY 
FOUNTAIN  PEN  CO-  NY. 


NEVER   BEFORE  SUCH   PENS   AS  THESE  AT  THE   PRICE 

Never  before  have  you  had  the  opportunity  of  offering  your  customers  such  pens  as  those  at  the  price. 
Liberty  Fountain  Pens  offer  you  a  value  that  will  enable  you  to  establish  a  reputation  of  increasing 
value  in  your  town  for  first  quality  pens  at  popular  prices,  $1  and  $1.25  retail.  These  pens  are 
solid  gold  and  pointed  with  Iridium,  not  Platinum.  The  workmanship  on  the  barrels  is  neat  and 
attractive,  and  cannot  be  surpassed   by  any   pen   at  any   price. 

Just  clip  the  coupon  to-day  and  get  a  sample  assortment  on  display  in  your  store  as  early  as 
possible.  You  take  no  risk  of  loss  or  disappointment  whatever.  The  pens  are  fully  guaranteed  and 
if  you  do  not  find  them  thoroughly  satisfactory  in  every  respect,  just  return  them  at  our  expense. 
Mail  the  coupon  to-day. 

Liberty   Fountain  and  Gold  Pen  Co.   69  Cortlandt  St.,  New  York  City 


LIBERTY 

FOUNTAIN  PENCO.  N.Y. 


No.  2  Safety.  $7do 


BOOKSELLER     AND      STATIONER 


World  and  Reliance  Blotting 

Always  Dependable 

Devoting  our  time  and  factory  exclusively  to  the  manufacture  of  absorptive 
papers,  naturally  we  are  enabled  to  offer  you  the  besl  qualities  in  all  of  the 
commercial  grades  and  at  the  mosl  satisfactory  prices. 

We  are  making  enameled  blotting  by  our  new  non-curling  process — a  paper 
that  is  exquisite  in  color  and  lustre,  of  high  finish  and  great  absorbency. 

Fancy  embossed  blotting?  of  the  most  attractive  designs  and  colors  for  desk  pad 
purposes.    Ask  for  special  .samples  of  these. 

Our  blottings  are  sold  by  the  leading  dealers  in  Canada.  Samples  furnished 
direct  upon  request. 

The  Albemarle  Paper  Mfg.  Company 

RICHMOND,  VA.,  U.S.A. 
THE  BROWN  BROS.  LIMITED,  Canadian  Selling  Agents 

Simcoe,  Adelaide  and  Pearl  Streets,  Toronto,  Ont. 


BOOKSELLER      AND      STATIONER 


89 


^^^^^B^^^Pi^^^^^^^^^^^^^^^^^^^^^^^^^^^ 


Send  to-day  for  the  new  Catalogue  of 
MOULDINGS  and  PICTURE  FRAMES 

Here  you  will  find  in  great  variety  a  line  of  Mouldings  and  Picture  Frames  that  will 
strongly  appeal  to  your  customers.  Stock  frames  of  good  quality  material  offering  several 
different  finishes  and  various  styles,  shapes  and  sizes  to  select  from.  Everything  you 
need  to  conduct  a  profitable  picture  framing  department. 

Send  for  the  catalogue  to-day.  You  will  be  interested  in  seeing  the  new  and  attractive 
materials  that  hundreds  of  other  booksellers  and  stationers  are  using  to  make  their 
Picture  Framing  Department  the  most  profitable  in  their  business. 


MATTHEWS  BROS.  LTD.,  788Dundas  St.,  TORONTO      p 


HINKS,  WELLS  &C° 

BIR  MAN  C  H  bIIl^ 


Regis 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


U 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
Industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


See  Our  New  Wedding  Line 

GUEST  CARDS 
TALLY  CARDS 
DINNER  FAVORS 

ORIGINALITY  and  MERIT 

CHAS.   S.    CLARK   CO,,  publishers 

141-145  WEST  36th  STREET,  NEW  YORK 
Christmas  Line  for  1914  Now  Ready 

Canadian  Representatives: 

MENZIES  &  CO.,  LIMITED,  TORONTO 


Crayonart— 

is  a  superior  grade  Wax  Crayon, 
made  of  high-grade  materials, 
and  sold  at  low  price.  Brilliant 
colors,  can  be  over-worked, 
blended  and  modified;  results 
obtainable  are  truly  wonderful 
and  artistic.  The  best  Wax 
Crayon  ever  produced.  Packed 
in  handsome  box  containing  16 
sticks,  retailing  at  10  cents, 
with  good  profit  to  Dealer. 

Crayonart,  the  big  value  Cray- 
on,   obtainable    from    Jobbers. 

Made  by 

The  American  Crayon  Company 

Sandusky,  Ohio,  and  Waltham,  Mass. 


20,000,000 

Marbles  are   sold 

annually  in  the 

United  States  and 

Canada. 

Do  you  sell  your 
share  ? 


A  WINDOW  DISPLAY  OF  CHRISTENSEN  MARBLES  WILL  SELL  THEM  QUICKLY 

THE  bright  hues,  beautiful  designs  and  general  attractiveness  will  prove  an  IRRESISTIBLE  TEMPTA- 
TION TO  CHILDREN.  The  CHRISTENSEN  toy  marbles  are  accurately  made  and  have  an  exceptionally 
fine  finish.  They  are  supplied  in  many  shades  and  colorings,  including  NATIONAL.  ONYX,  AMERICAN, 
CORNELIAN,  PERSIAN,  TURQUOISE,  ORIENTAL,  JADE  and  ROYAL  BLUE.  To  show  them  is  to  seil 
them— a    highly    profitable   line. 

WE  also  make  BALLOT  BALLS,  CRYSTAL  GLASS  CASTOR  BALLS,  GLASS  BALLS  FOR  PUMP  VALVES. 
LITHOGRAPHIC    USES,    etc.      It    will    pay    you    well  to  get  into  touch  with  us. 

Write    for   illustrated   catalogue   and    price   list.     A    lostal   will   bring   it. 


M.  F.  CHRISTENSEN  &  SON  CO. 


453-9E.  EXCHANGE  STREET,  AKRON,  OHIO 


90 


BOOKSELLER     AND     STATIONER 


30  ounce 
for  Refilling 

11  ounce 
w  ith  Cap  and 
Brush 

5  ounce 

with  Cap  and 

Brush 


"CLUCINE    IS    A   STICKER 


Menzies  &  Co.,  Limited 


25-27  Richmond  St.  West 


TORONTO 


AGENTS  FOR  CANADA 


Know  Canada 


Every    reader 

seller      and 
should      know 
country     and 


of    "Book- 
Stationer" 

his      own 
know     its 


relative  position  to  all 
countries  of  the  world. 
This  is  possible  by  hav- 
ing for  reference 

L.  L.  POATES  &  CO.'S 

COMPLETE  ATLAS  OF 

THE  WORLD 

It  has  l!):i  pages,  size  7  x  10,  convenient  to  carry  in 
your  pocket;  will  fit  your  book-shelf  or  pigeon-hole 
of  your  desk.  The  maps  occupy  two  pages,  in  five 
and  six  colors.  Each  with  up-to-the-minute  correc- 
tions and  additions.  16  MAPS,  SHOWINO 
CANADA  and  each  of  the  Provinces  of  the  Do- 
minion, besides  maps  of  the  United  States  and  its 
possessions,  including  the  Panama  Canal,  England, 
Ireland,  Scotland,  as  well  as  Europe,  Asia  and 
Africa.  In  fact,  a  complete  map  of  each  country  of 
the  world.  $1.50  in  Cloth,  $2.00  in  Leather. 
Carriage  charges  paid  to  all  parts  of  the  World. 
Bible  Atlas  by  Townsend  MeCoun,  A.M.,  with  121 
pages  of  maps  and  120  pages  of  text,  $1.50.  Sample 
pages  sent  free;  write  for  them  to-day.  Discount  to 
Book  Trade.     Agents  Wanted. 

L.  L.  POATES  PUBLISHING  CO. 


22  North  William  St. 


New  York   City 


VIEW  POSTCARDS  TO  ORDER 

Souvenirs,     Holidays,     Birthdays,     Love     Sets, 
Comics,  etc.,  at  the  very  lowest  prices.     We  give  the 
largest   assortment,  in  the  trade. 
Alfred    Guggenheim  &  Co.,   529-533  Broadway,   N.Y. 


Kindly  mention  this 
paper  when  writing 
to  advertisers. 


BOOKSELLER      AND      S  T  A  T I 0  N E  K 


91 


Are   You  Ready  to 
Redeem  the  Coupons? 

A  REMINDER  to  you   that   the 
Stafford's     advertising     cam- 
paign starts  in  the  April  11th 
issue  of  Saturday  Evening  Post. 

That  each  advertisement  carries  a 
coupon  offering  a  free  trial  bottle  of 
Stafford's  Commercial — 

That  the  reader  must  sign  the  coupon 
and  present  it  to  his  stationer,  at  the 


same  time  making  a  25-cent  purchase 
of  any  goods  in  the  stationer's  stock — 
That  you  make  your  profit  on  these 
sales,  and  get  full  credit  for  every 
signed  coupon  you  return  to  us — 

That  what  you  need  now  is  a  good  live 
stock  of  the  2-oz.  bottle  for  samples; 
and  of  the  new  Filler  Bottles  to  sell- 
No.  957  (4-oz.  Desk  Filler)  and  No. 
956  (1-oz.  Traveler's  Filler)  — 

They  cost  you  $1.00  per  Dozen  Net. 

And  that  if  you  haven't  them  on  hand, 
there  is  just  about  time  to  get  them 
on  rush  order. 


Canadian   Factory    and  Offices  at 

9-11-13  DAVENPORT  ROAD,  TORONTO 


Here's  a  Book  for  Wnich  You'll  Find  a 
Big  Demand. 

THE  CANADIAN 
LAWYER 

5th    Edition 


A  han.lv  hook  of  Legal  information,  not  onlj  for 
lawyer,  but  all  business  men.  farmers,  mechanics 
and  others  in  Canada.  A  virtual  gold  mine  of 
legal  information,  together  with  many  legal 
forms. 

The  fifth  edition  of  The  Canadian  Lawyer  has 
just  been  published,  is  well  bound,  and  contains 
450  pages.  The  retail  price  of  $2  puts  it  within 
reach  of  all  and  leaves  you  an  excellent  margin 
of  profit. 

Why  not  anticipate  the  demand  for  this  valuable 
work  by  sending  through  your  order  to-day? 

We  also  recommend  "Bourinot's  Canadian 
Manual  of  Procedure  at  Public  Meetings,''  chair- 
man's edition,  price  $3.00  cloth,  or  $3.75  half 
leather,  or  the  citizen's  edition,  which  omits  only 
the  portions  relating  to  Municipal  Councils  ami 
Synods,  at   $1.00   cloth,  or   75c   boards. 

THE  CARSWELL  CO.,   LTD. 

Toronto 


Store  Management-Complete 


16  Full-Pafte 
Illustrations 


272  Pagea 
Bound  in  Cloth 


ABSOLUTELY  NEW 


ANOTHER  NEW  BOOK 

BY 

FRANK 
FARRINGTON 

A  Companion  Book  to 

Retail  Advertising 
Complete 

$1.00  POSTPAID 

"Store  Management- 
Complete"  tells  all 
about  the  management 
of  a  store  so  that  not 
only  the  greatest  sales 
but  the  largest  profit 
may  be  realized. 

THIRTEEN  CHAPTERS 
Here  is  a  sample: 

CHAPTER  V.-THE 
STORE  POLICY-  What  it 
should  betohold  trade. 
The  money-back  plan. 
Taking  back  goods. 
Meeting  cut  rates. 
Selling  remnants.  De- 
livering goods.  Sub- 
stitution Handling 
telephone  calls. 
Courtesy.  Rebating 
railroad  fare.  Courtesy 
to  customers. 

JUST  PUBLISHED 


Stnd  us  $1.00.    Keep  the  book  ten  days  and  if  it  isn't  worth  the 
price  return  it  and  get  your  money  back. 

Technical  Book  Dept.,  MacLean  Publishing  Co. 

TORONTO 


92 


BOO  K  SELLER     AND      STATIONER 


>TT^^W 


DISPLAY  CASE 


On  your  counter  is  a  silent  salesman  and 
his  sales  are  profitable. 

It  is  a  handsome  case  and  looks  rich  and 
attractive. 

Swan  Pens  show  good  profits. 

Are  fully  guaranteed. 

Prices  are  protected. 

Write  for  our  new  catalog. 

MABIE,  TODD  &  COMPANY 


124  York  Street 


TORONTO 


"KING" 

The  Quality  Pen 

You,    as    a    dealer,    should 

know  about  the  latest  self- 
filling  pen.  Can  be  carried 
in  any  position  and  will  not 
leak  when  half  empty.  The 
air  chamber  keeps  the  pen 
moist.  You  do  not  have  to 
dip  or  shake.  Fills  in  two 
seconds  and  holds  more  ink 
than  any  pen  on  the  market 
of  equal  size. 

Write  for  particulars 

Agents   wanted 

L.  L.  Poates  Publishing  Co. 

22   North  William    St. 
New    York 


XF  YOU  WANT  SOME- 
THING AND  DON'T 
KNOW  WHERE  TO  GET 
IT  — WRITE  US  — WE'LL 
TELL    YOU. 

BOOKSELLER    AND    STATIONER 
Special  Service  Department 


X 

Uf 


.   ■   ■  ■    ™ 


SPECIAL 

SPRING 

OFFER 


Real  Photographic  View-Cards  of  your 
town,  glossy  or  dull  finish,  sepia  or 
black,  at  $1.50  per  hundred.  All  we 
need  is  a  picture  or  card.  Negatives  25r. 
Free  when  six  or  more  views  are  taken. 

Alfred   Guggenheim  &  Co. 

529-533  Broadway,  New  York 


Kindly  Mention  this  Paper 
when  Writing  Advertiser 


BOOKSELLER      AND      STATIONER 


93 


This  beautiful  line  of  alabastine  .statuary  comprising'  100  different  pieces  up  to  12 
inches  in  size,  artistically  finished.  Statuary  is  all  the  rage.  Write  for  our  catalogues. 
We  can  give  any  quantity  of  any  subject.  $20.00  buys  the  assortment.  These  statues 
retail  as  high  as  $1.00  each. 


Write  for  our  catalogues  of  above  figures  in  alabastine  statuary.  All  the  most  popular 
subjects  from  the  leading  art  galleries.  $150.00  takes  the  assortment — the  most  beauti- 
fully finished  goods  on  the  market.  Also  the  best  selection  of  .sellers.  Suitable  fox- 
home,  club,  den  or  hall.     Dealers  get  wise.     Brand  new  proposition. 


G.  L.  IRISH,  499  Queen  St.  West,  Toronto 


94  .BOOKSELLER     AND     STATIONER 


USING  THE  TRADE 

PAPER 


While  the  vast  majority  of  Canada's  merchants 
engaged  in  book,  stationery  and  associated  lines  are 
regular  readers  of  Bookseller  and  Stationer,  most  of 
them  being  subscribers  of  many  years'  standing,  there 
is  a  small  proportion  of  the  dealers  who  do  not  receive 
the  trade  paper  regularly. 

Are  you  one  of  those?  If  so  decide  now  to  come  in 
with  the  majority  and  share  in  the  benefits  they  derive. 
Just  try  out  this  scheme:  Charge  yourself  at  the  rate  of 
$i  per  hour,  for  every  minute  that  you  spend  studying 
Bookseller  and  Stationer's  Annual  Spring  Number, 
and  see  if  you  do  not  come  out  many  dollars  to  the 
good,  as  a  result  of  the  splendid  business  ideas  you  will 
derive  from  it. 

Every  issue  contains  statistics,  trade  intelligence,  news 
of  interest  and  the  announcements  of  the  most  import- 
ant publishing,  manufacturing  and  distributing 
concerns. 

Send  one  dollar  and  get  Bookseller  and  Stationer  for 
one  year. 


THE  MACLEAN  PUBLISHING  COMPANY 

Publication  Office:   143   UNIVERSITY  AVENUE  TORONTO,  CANADA 


BOOKSELLER     AND     STATIONER 


95 


INDEX  OF  ADVERTISEMENTS 


ANNUAL   SPRING    NUMBER 
BOOKSELLER  £r  STATIONER 


American  News  Co 3 

American  School  of  Correspondence 27 

American  Papeterie  Co 72 

Anglo-Canadian  Music  Pub.  Association,  Ltd.  71 

Artists '  Supply  Co 79 

Albemarle  Paper  Mfg.  Co 88 

American   Crayon   Co 89 

Brown  Bros 2 

Briggs,  Win 22 

British  Loose  Leaf  Mfg.  Co 26 

Bell  &  Cockburn    30 

Blackie   &  Son    32 

Buntin,  Gillies  &  Co 75 

Boorum  &  Pease  Mfg.  Co 84  85 

Bradley,    G.    R 87 

The  Carswell  Co 1 

Carswell  Co.,  The    90 

Cassell  &  Co 6 

Copp,   Clark   Co IS  19 

Clark,  T.  &  T 27 

Coutts,  Win.  E 72 

Consolidated  Litho.  &  Mfg.  Co S3 

Carter 's  Ink  Mfg.   Co 86 

Clark,  Chas.  S.,  Co 89 

Christensen,  M.  P.,   &   Co 89 

Dictaphone  Co 74 

Dennison  Mfg.  Co 82 

Dawson,  W.  V.,  &  Co 83 

Dickinson,   John,    &   Co 86 

Deskaid  Co 87 

Elliott,  Chas.  H.,  &  Co 4 

Esterbrook  Pen  Co 7 

Eaton,  Crane  &  Pike   16 

Fulton  Rubber  Type  Co 87 

Guggenheim,  Alfred   90  92 

Gage,  W.  J.,  &  Co Third  page  cover 

Hurt,  Philip  26 

Heath,  John    28 

Heffer   &   Co 29 

Hurst,  Aubrey  0 1 

Hodder  &  Stoughton 33 

Heath,  Cranton  &  Ousley 21 

Higgins,  Chas.  M.,  &  Co 72     76  77 

Hinks,   Wells   Co 89 

Irish,   G.   L 93 

Imperial  News  Co 10  11 

Long,  John   24  25 

Leonardi  Inks    26 

Liberty  Fountain  Pen  Co 87 


MacLean  's  Magazine 80 

MacDougall,  A.  Reg 13     14  15 

Macmillan  Co.  of  Canada    20 

Marlborough,  E.,  &  Co 28 

Methuen   &  Co 30 

Morden  Mfg.   Co 71 

Musgrave  Music  Co 71 

Mittag  &  Volger   73 

McCready  Mfg.  Co 83 

Mabie,  Tod   &   Co 92 

Moore  Push  Pin   Co 85 

Menzies  &  Co 34     89  90 

Musson  Book  Co 33 

Matthews  Bros 89 

Nelson,  Thos.,  &  Sons   17 

National  Blank  Book  Co 86 

O.K.  Specialty  Mfg.  Co 9  31 

Oxford  University  Press 12 

Oliphant,  Andersen  &  Ferrier   28 

O'Malley,  M.  J.,  &  Co 86 

Packard  Bros 12 

Perry  &  Co 26 

Peerless  Carbon  &  Ribbon  Co 69 

Physical  Culture  Pub.  Co 71 

Poates,  L.  L.,  &  Co 90  92 

Ramsay,  A.,   &  Son    28 

Rand,  McNally  &  Co 31 

Smith,  Davidson  &  Wright 4 

Sengbusch  Self-Closing  Inkstand  Co 4 

Sutcliffe  &  Co 8 

Saks,   Paul    9 

Stephens '  Ink    36 

Sanford  &  Bennett Fourth  page  cover 

Simpkin,  Marshall,  Hamilton,  Kent  &  Co...  29 

Staunton 's,  Ltd 31 

Spencerian  Pen  Co 71 

Stafford,  S.  S 91 

Thompson  &  Norris  Co 67 

IT.  S.  Playing  Card  Co 82 

Valentine  &  Sons  Co 81 

Warwick  Bros.  &  Rutter   

4  and  inside  front  cover 

Waterston,  George,  &  Sons 23 

Wood,  J.,   &  Co 29 

Waterman,  A.  A.,  &  Co 65 

Westcott,  Jewell  Co 71 

Wycil  &  Co 71 

Whitehouse,  E.,  &  Son 71 

Weeks,  Frank   A 71 


96 


BOOKSELLER     AND     STATIONER 


BOOKSELLER    &   STATIONER 


DEVOTED    TO    THE    INTERESTS    OF    THE 
BOOK,   STATIONERY    &  KINDRED   TRADES 


VOL.  XXX. 


Toronto,  gprtl  1914 


NO.  4 


PRINCIPAL   CONTENTS 

What  "Dollar  Day"  Is  and  Does 39 

Window  Displays  That  Compel  Attention.  .  42 

How  to  Build  Up  Business  in  Typewriter 

Supplies 44 

Push  Picture  Post  Cards  and  Society  Lines  .  46 

Spring  is  the  Time  to  Feature  Sporting  Goods  47 

Making  the  Most  of  the  Camera  Department  48 

The  Effect  of  the  Theatre  on  the  Sale  of 

Novels 49 

Big  Array  of  New  Ideas  in  Christmas  Toys .  .  59 

Tango  the  Keynote  to  Many  Novelties 60 


THE  MACLEAN  PUBLISHING  COMPANY,  LIMITED 

JOHN  BAYNE  MACLEAN,  President  H.  T.  HUNTER,  General  Manager 

T.   B.   COSTAIN,  Managing  Editor 

(ESTABLISHED    1888) 

Cable  address:   Macpubco,  Toronto;  Atabek,  London,  Eng. 

PUBLISHERS   OF 

BOOKSELLER  AND  STATIONER. 

Findlay  I.  Weaver,  Manager  A.  R.  Alloway,  Editor 

E.  G.  Clarke,  Montreal  Representative        C.  W.  Byers,  Associate  Editor,  Winnipeg 

S.  S.  Moore,  Ontario  Representative  J.    I.    Coddington,    Circulation   Manager 

CHIEF     OFFICES: 

CANADA— Montreal,   701-702  Eastern   Townships   Bank  Building;  Toronto,  143-149  University  Ave.,  Telephone  Main  7324;  Winnipeg, 
31   Royal    Bank    Building,    Telephone    Garry   2313. 
GREAT   BRITAIN— London,    Eng.,    E.   J.    Dodd,   European   Managernager,    88    Fleet    St.,    E.C.,    Telephone    Central    12960. 

UNITED   STATES— New  York,   R.   B.   Huestis,  115  Broadway,   N.T.,    Telephone   Rector  8971.     Chicago,    111.,   A.   H.    Byrne,    140 
S.  Dearborn  Street,  Telephone  Randolph  3234.    Boston,  C.  D.  Morton,    Room  643,   Old   South   Bldg.,   Telephone   Main   1024. 

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Other  Countries,   $3  a  year;   Single   Copies,   10  cents.     Invariably  in  advance. 


BOOKSELLER      AND      STATIONER 


1914 

Christmas  Papeteries 


Travellers  are  out  with  1914  lines — wait  for  them 

W.  J.  Gage  &  Co.,  Limited 

Wholesale  Manufacturing  Stationers 

Paper  Miik:  82-94  Spadina  Avenue  381-389  Adelaide  St.  West 

St.  Catharines,  Ont.  TORONTO,    ONT. 


This  Cabinet  for  holding  pencils,  pen- 
nibs,  etc.,  made  of  hardwood  and  beauti- 
fully finished,  worth  $8— is  given  FREE 
by  the  "House  of  Gage  '•'  with  an  order 
for  a  special  assortment  of  sundries. 

Write    for  further  information. 

Mail  Order  Dept. 


K>i  in.  wide — 10  in.  deep — f)  in.  high 


I'.OOKSELLER  AND  STATIONER 


Big  Money  for  Dealers 

Most  everyone  wants  a  high-grade 
fountain  pen  but  few  want  to  pay 
the  usual  prices.  Popular-priced, 
supreme-quality 

ANFORD  &  BENNETT 

fountain  pens  give  you  the  highly  profitable 
privilege  of  sup- 
plying to   your 
customers     just 
what  they  want. 
You    will    find 
the     S.    &    B. 
AUTO- 
PEN  (Self- 
Filler)     and    the 
S.&B.  COMMER- 
CIAL   SAFETY 
(  Non  -  Leakable  ) 
unquestionably    the 
best-paying,  easiest- 
selling 


FOUNTAIN  PEN 

They  are  so  perfectly  and  ingeniously  made 
that  they  give  to  the  purchaser  the  utmost  in 
satisfactory  service,  and  for  years  will  act  as 
constant  reminders  of  the  exceptional  values 
to  be  had  at  your  shop. 

So  the  real  value  of  S.  &  B.  Pens  to  your  business  is 
much  greater  than  the  liberal  profit  they  return. 

Send  now  for  Prices  and  Discounts. 

SANFORD  &  BENNETT  CO.,  51-53  Maiden  Lane,  NEW  YORK 


BooksellenStationer 

OFFICE  EQUIPMENT  JOUENAL 

! 

The  only  publication  in  Canada  devoted   to   the   Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-149  University  Ave.  WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.  88  Fleet  St.,   E.C 


VOL.  XXX. 


PUBLICATION     OFFICE:     TORONTO,     MAY,     1914 


No.  5 


Quality  That  Shows 


Ready  to 
Write. 


Sectional 

View. 


reduces  the  cost  of  selling.  Quality 
that  serves,  makes  satisfied  purchasers 
and  multiplies  sales.  In  appearance 
and  efficiency 

S  ANFORD  &  BENNETT 
Fountain  Pens 

have  no  superiors. 

Popular  prices,  popular  designs  and 
improved  self-filling  and  safety  de- 
vices are  added  advantages  that  make 
S.  &  B.  Fountain  Pens  the  leaders 
in  hundreds  of  progressive  stationery 
shops  throughout  the  Dominion. 

Write  for  Prices  and  Discounts. 

SANFORD  &  BENNETT  CO.,  51-5*E^ai**nR£ane 


Read; 

to  Pill. 


**  v  mx-  - 


BOOKSELLEE      AND     STATIONER 


A  Stream  of  Customers   for  the 


IMPERIAL  SERIES 

OF  SCHOOL  SCRIBBLERS 


Sure  result — We  can  back  up  what  we  claim,  and 
prove — with  the  goods — there  never  was  a  series 
so  large  and   attractive  offered  the  trade  before. 


BE   SURE   YOU   ARE   RIGHT,   THEN  GO   AHEAD, 
BUT  BE   SURE   YOU   ARE   RIGHT. 


Here  are  a  few  points  to  consider  : 

Will  the  cover  designs  and    subjects    appeal  to  your  customers? 

Is  the  execution  and  coloring  of  the  covers  attractive? 

Is  the  paper  all  that  can  be  desired  for  the  work  intended  ? 

Are  the  books  the  style  that  will  be  required  ? 

Are  they  the  best  value  on  the  market? 

YOU    CAN    BE   SURE    YOU    ARE    RIGHT 
BY   INVESTIGATING. 


WARWICK  BROS.  &  RUTTER,  Limited 

TORONTO 


B  O  0 K S E LLER      AND      STATIONER 
u.fiiiiiiiiiiiiiiiiiiiiiiiiiPtiiiHiiiiiiiiiiiiiiiinmiiiiiiiiiiiiitiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiifninnniiiiiiimniiBn 

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I  N€WS  Go.,L>imiteD 


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- ™,..-3:j||pU  A    TORONTO, MONTREAL , WINNIPEG 

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JUST  ARRIVED 


"The  Story  of  My  Life" 

By  Evelyn  Nesbit  Thaw 

PRICE,  1/-  NET 


Contains  8 

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Get  in  on  the 

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ordering  your  supply 

AT  ONCE. 


We  are  the  sole  agents  for  Canada  and  stocks 
are  being  held  at  each  of  our  three  branches 


MONTREAL 


TORONTO 


WINNIPEG 


BOOKSELLER     AND     STATIONER 


ACCOUNT  BOOKS 

An  exceedingly  full  stock. 
Every  description,  size 
and  quality. 

LOOSE  LEAF 

Ledgers,   Binders,  Sheets. 

MEMORANDUM  BOOKS 

Nothing  to  excell  our  make. 
Greatest   variety  to  select    from. 

I-P  LOOSE  LEAF 

Price,  Memo  Books  and  Special- 
ties. Get  our  new  illustrated 
price  list. 


TRIAL  BALANCE  BOOKS 
COLUMN  BOOKS,  6  to  24  Columns 
LETTER  COPYING  BOOKS 
BILL  BOOKS 
IDEAL  SCRAP  BOOKS 

Everything  in  the  Blank  Book 
line.     See  our  new,  progressive 


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BROWN  BROS., 

SIMCOE    AND    PEARL    STS.,  TORONTG 


LIMITED 


COMING 


WILLIAM 
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Captivating  Mary  Carstairs 

By  Henry  Sydnor  Harrison 

You  will  remember  how  "  QUEED "  and 
"V.V.'S  EYES"  by  Henry  Sydnor  Harrison 
were  cleared  off  your  shelves. 

Harrison  seems  to  have  a  faculty  for  pro- 
ducing Best  Sellers.     And  here's  another — 


Captivating 


Mary 
Carstairs 


By  Henry  Sydnor  Harrison 

READY   MAY  2nd. 

Price,  $1.35 

Wouldn't  it  be  a  good  idea  to  order  NOW? 
Be  the  first  in  your  town  to  have  it. 

WILLIAM  BRIGGS 

PUBLISHER 


TORONTO 


BOOKSELLER      AND      STATIONER 


ENVELOPES 


Display  Cabinet  FREE  with  $25.00  order  of  Envelopes. 


A  Suggestion :- 

It  is  an  advantage  to  the  merchant 
to  concentrate  his  orders  with  one 
wholesale  stationery  house  where  the 
price  and  quality  of  everything  is 
right. 

Consider  the  purchasing  of  envelopes 
for  instance — in  miscellaneous  and 
scattered  buying — luck  wins  occa- 
sionally, but  the  odds  are  on  the 
losing  side  and  occasional  profits  are 
in  the  end  converted  into  marked 
losses. 

You  are  sure  of  right  goods,  right 
prices  and  right  service  when  you 
send  your  orders  to  "the  House  of 
Gage,"  for  we  make  all  kinds  of 
envelopes  in  our  own  factory — from 
paper  made  in  our  own  mill. 

They  are  therefore  made  from  start 
to  finish  under  our  own  supervision 
and  we  believe  are  just  the  lines  you 
require — better  than  others  and  with 
House  of  Gage  Service  to  back  up  the 
Sales  Department. 


No   I    CATALOGUE 

(£>  LXET  AND  CLASP) 


No.  10-OFFlClAL 

(OPEN  END) 


SAMPLE  ROOMS  : 
Halifax  Toronto 

Montreal       Winnipeg 
Ottawa         Vancouver 


PAPER  MILLS: 
St.  Catharines 


BOOKSELLER     AND     STATIONER 


_l 


cts^ARO-MAG 


CONTAIN  IN  FULL  MEASURE 
THESE  TWO  THINGS 


LINES 

CHARACTER— VALUE 


L 


The  line  that  always  finds  a  place  in  ever}* 
up-to-date  store,  whether  it  be  a  large  or 
a  small  store,  is  the  chalk  and  crayon  line. 
It's  the  one  line  that  requires  very  little 
outlay,  but  is  always  in  demand.  We 
solicit  your  investigation  of  the  products 
of  the  Standard  Crayon  Co.  in  this  re- 
spect. Write  our  Service  Bureau  and  we 
will  show  and  assist  you  in  developing  a 
permanent  and  profitable  business  along 
these  lines.  Crayons  for  lumber,  glass, 
china,  green  hides,  in  fact,  a  particular 
crayon  for  every  commercial  need.  The 
line  of  Dustless  Chalk  we  carry  interests 
every  educational  institution  or  board 
that  has  the  welfare  of  their  charges  at 
heart.     Be  first  in  vour  district. 


TO  YOU,  MR.  STATIONER.  If  you  are 

a  quality  man — one  that  believes  that  his 
customers'  interests  are  his  interests — 
read.  The  best,  and  that  only,  in  material, 
coupled  with  the  handicraft  of  the  most 
expert  binders,  a  minute  system  of  in- 
spection of  the  finished  article,  eventually 
in  your  customer's  home— means  years  of 
wear  and  tear  and  absolute  satisfaction  — 
that's  the  life  history  of  a  Holman  loose- 
leaf  album.  That's  why  the  Holman  line 
of  loose-leaf  photo  albums  and  scrap 
books  increase  their  sale  100%  every 
year.  Show  the  line  with  unusual  indi- 
viduality, it's  the  Holman  line.  Catalogue 
and  full  information  on  request. 


IT'S  WORTH  TALKING  ABOUT:  That 
new  line  of  Aromac  wax  put  up  in  a  very 
dainty  box  that  lends  itself  to  any  scheme 
of  attractive  display.  The  wax  comes  in 
three  and  four  sticks  to  the  box — just  the 
proper  size  for  home  use.  We  make  it  as 
well  in  the  perfumed  sticks.  But  the 
point  that  brings  your  customer  back 
again  is  it  takes  a  fine,  clear  impression 
and  without  the  smoky  streaks.  Retails 
at  10  and  15c.  Write  our  Service  Bureau 
for  your  price.  It  will  interest  you.  All 
kinds  and  sizes  of  commercial  wax  always 
in  stock  at  prices  that  will  interest  both 
you  and  the  careful  commercial  consumer. 


The  best  known  pens  in  the  world,  The 
Waverley,  or  the  "Boon  and  Blessing" 
pens.  It's  nuite  a  story,  but  every  "Old 
Country"  man  knows  it — not  only  knows 
the  story,  but  knows  that  pen  point  from 
years  of  experience. 

We  are  reproducing  an  exact  duplicate  of 
The  Waverley  pen  point  in  fountain  pens, 
every  style  and  finish,  but  the  pen  point 
identical  with  the  steel  pen.  It's  the  com- 
mon-sense pen.  It  requires  no  argument 
to  convince  customers.  We  predict  that 
this  pen  will  shortly  be  the  all-Canadian 
favorite. 

Send  for  a  Waverley  sign  and  put  it 
where  an  English,  Irish  or  Scotchman  can 
see  it.  You  will  be  assured  of  their 
patronage.  A  trial  order  solicited. 
Sample  cards  sent  to  bona-fide  dealers. 
Just  send  for  one  to-day. 


A.  K.  MACDUUCjALL  &  CO.,  266  king  st.  west,  Toronto,  ont. 


300KSELLER     AND     STATIONER 


TURN  THINGS  OVER 


Things  or  thoughts, 
for  what  you  want 
is  there  behind. 


Canada  may    be  upset, 
England  put  on  edge, 
London   turned   round, 
But  you  will  find 


ii 


GLOY-"   IS   BEHIND 


The  paper,  when 
things  are  stuck. 
A  thought  to  mind. 

Turn    your    jobber    down     if    he    doesn't    keep     "  GLOY  "     on 
hand    to    spread    around    and   so  save    Canada    from   being     lost 

Particulars  and  prices  from  Manufacturer: — A.  WILME  COLLIER,  8th  Avenue  Works,  Manor   Park, 

London  E.,  England,  or  Canadian  Representatives:  A.  R.  MACDOUGALL  &  CO., 

266  King  Street  West,  Toronto,  Ont. 


THE   M.J.O'MALLEY    00. 


MANijrACTuncns  or 


STENCIL  HOARDS,  OIL  HOARDS 


HIGH  GRADE    STOCK 
WRITE  FOR    SAMPLES 
SPHINtiTIHUJ  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES- -STANDARD COLORS  CARRIED  IN  STOCK. 


HOW  IS  YOUR  STOCK  OF 

phhb 

HOMERIAN 

~   NfklwB 

^\ 

DECKLE-EDGE  STATIONERY? 

IJJomerianI 

#-f ;'^*i 

X ' 

— a  distinctive,  high-grade  note 
paper    for    smart    correspond- 
ence.    Stocked    ready    for  im- 
mediate  shipment    in   King's, 
Regent,     Announcement,     and 
Correspondence  sizes. 

JOHN  DICKINSON  &  CO.,  Ltd. 

PAPERMAKERS                           MONTREAL 

BOOKSELLER  AND  STATIONER 


Blank  Books 


Blank  Books 


When  buying  blank  books  of  any  description,  do  not  be  led  away 
by  the  belief  that  your  customers  will  always  look  for  something 
cheap. 

Bear  in  mind  that  you  are  selling  them  material  which  will  eventu- 
ally be  filled  with  valuable  records,  and  their  preservation  depends 
on  the  durable  nature  of  the  books  in  which  they  are  entered. 

Two  features  which  never  escape  our  attention — quality  of  material 
and  quality  combined  with  durability. 

Prices  are  always  a  matter  of  importance  too,  and  as  the  heavy  output 
from  factories  is  maintained  day  in  and  day  out,  we  are  able  to  quote 
prices  advantageous  to  the  trade.  They  allow  you  to  sell  an  article 
of  high  standard  at  a  price  elsewhere  unequalled. 


TORONTO 


l^IMl'TDD 

MONTREAL 


WINNIPEG 


Sectional   View   No.    5 

LIVE  CANADIAN  DEALERS 

will  find  it  to  their  advantage  to  write 
us  at  once  for  Trade  Discounts  and 
Terms.  Illustrated  circulars  fully  des- 
cribing our  whole  line  and  especially  pre- 
pared for  the  Canadian  market  will  be 
furnished  gratis. 

WRITE  US  TO-DAY. 


The  SENGBUSCH 

SELF-CLOSING  INKSTAND 

Has  stood  many  critical  and  severe  tests  and  has  been 
adopted  by  thousands  of  large  Corporations,  Banks  and 
Business  houses  in  general. 

Over  20,000  in  use  by  the  UNITED  STATES  GOVERNMENT. 


SAVES 

75%    on  YOUR  ink 
50%  on  YOUR  pens 


No.  5  No.  5 

The  only  inkstand  in  the  world  that  CLOSES  ABSOLUTELY 
AIR-TIGHT  AFTER  EVERY  DIP  —  NO  EVAPORATION  — 
DUST-PROOF. 

FRESH  INK  AT  ALL  TIMES,  whether  ink  is  in  well  two 
months  or  two  years. 

SELF-ADJUSTING — UNIFORM  DIP— your  pen  is  sup- 
plied with  just  enough  ink — no  OVERLOADED  PENS,  causing 
ink  spots  and  untidiness. 


Display  Cards  and  Imprinted  Circulars  FREE. 


SENGBUSCH  SELF-CLOSING  INKSTAND  COMPANY 


200  STROH  BUILDING 


MILWAUKEE,  WIS. 


BOOKSELLER     AND     STATIONER 


We  are  starting  on  our  second  trip. 

Please  hold  your  orders  for 

our  traveller. 

We  are  Exclusive  Canadian  Agents  for  the  following  Firms: 


E.  W.  SAVORY,  Ltd.,  BRISTOL,  Eng.  Pub- 
lishers Christmas  Cards,  Post  Cards,  Guest 
Cards,  Private  Xmas  Cards,  Pictures,  Nov- 
elties, Etc. 

DORENDORFF  &  CO.,  Ltd.,  LONDON,  Eng. 
Christmas  Cards,  Ball  Programmes,  Menus, 
Card  Boards,  Printers'  Blanks,  Etc. 

VANDYCK  PRINTERS,  Limited,  BRISTOL, 
Eng.  Commercial  Photogravure  Process  of 
Local   View   Post   Cards,   View   Books,   Etc. 

LYONS  INK,  Ltd.,  MANCHESTER,  Eng. 
Glucine,  Sealing  Wax,  Ink,  Carlxm  Papers, 
Etc. 

BRUCK  &  STERN,  LONDON,  Eng.;  BERLIN, 
Germany.  Celluloid    and    Floral    Design 

Christmas  Cards. 

DEAN  &  SON,  LONDON,  Eng.  Famous  Rag 
Picture  Books  and  Novelties. 

BERLIN  &  JONES,  NEW  YORK.  Makers  of 
Fine  Writing  Papers. 


CHAS.  S.  CLARK  COMPANY.  NEW  YORK. 
Stationers'  Novelties,  Guest.  Tally,  Birth, 
Birthday,  Wedding.  Christinas,  Dance  and 
all  other  Cards. 

BELDEN  MANUFACTURING  COMPANY, 
CHICAGO.    Telephone  Handypads. 

HAWKES,  JACKSON  CO.,  NEW  YORK.  Solid 
Head  Thumb  Tacks,  Eyelet  Pliers,  Etc. 

NEW  ERA  MFG.  CO.,  NEW  YORK. 

(Owned  and  operated  by  R.  H.  Ingersoll  of 
Dollar  watch  fame). 

Check  Protector,  Pencil  Sharpener,  Check 
Writer  and  other  Office  Appliances  that  make 
for  Popular  Selling. 

LONDON  CARBON  PAPER  WORKS,  LONDON, 
Eng.    Carbon  Papers. 

MORTON  &  CO.,  NEW  YORK.    Fountain  Pens. 

McCAW,  STEVENSON  &  ORR,  Ltd.,  BELFAST, 
Ireland.  (Successors  to  Marcus  Ward  &  Co.) 
Calendars,  Papeteries,  Glacier  Window  Dec- 
orations, Seccotine  and  Lavendo. 


Your  mail  orders  will  be  appreciated. 


MENZIES  &  COMPANY,  Limited 


27  RICHMOND  STREET  WEST 


TORONTO 


BOOKSELLER     AND     STATIONER 


How  to  Sell  Pens ! 

The  way  to  make  money  on  pens  is  to  concentrate  on  one  line — the  line  that  gives  you  a  complete  assortment 
of  styles  on  a  minimum  investment,  and  enables  you  to  take  care  of  every  customer.  And  that  line  is  Esterbrook 
Pens. 

You  know  the  popularity  of  Esterbrook  Pens.  You  and  thousands  of  other  people  have  used  them  since  school 
days — and  they  have  always  given  satisfaction.  Their  reputation  extends  over  half  a  century,  and  the  moment 
people  think  of  "pens"  they  invariably  think  of  "Esterbrook." 

That  is  one  of  the  reasons  Esterbrook  Pens  are  so  desirable  for  you  to  handle.  They  are  so  well-known  that 
they  really  sell  themselves — and  our  continuous  advertising  campaigns  keep  on  bringing  people  to  your  store.  And 
because  Esterbrook  Pens  are  so  satisfactory,  customers  who  buy  from  you  once  are  sure  to  come  again — and  our 
"selling  helps"  enable  you  to  take  good  care  of  them  and  make  them  think  well  of  your  store.  And  there's  a 
liberal  profit  for  you  that  makes  it  all  worth  while.  By  handling  ESTEEBEOOK  exclusively  you  are  able  to 
carry  a  complete  assortment  with  a  minimum  investment,  thus  making  more  money  and  avoiding  unnecessary 
duplication   of   styles. 


We  create  the  demand 

You  make  the  profit 

Here  are  some  of  the  things  we  are 
doing  to  bring  customers  to  you  and 
help  you  take  care  of  them: 

Advertising  in  the  leading  magazines 

to  get  people 
to  your  store. 
We  keep  right 
at  it  year  after 
year.  Our  adver- 
tising extends  to 
every  part  of  the 
country  a  n  (| 

reaches  one  out 
of  every  three 
families.  .Many 
of  these  people 
are  already  your 
customers  ;  every 
one  is  referred 
to  the  dealers 
for  the  pens, 
and  the  people 
In  your  locality 
ought  to  get 
them  from  you. 
Handsome  show-cards 

t  o  remind 
the  people — 
t  o        connect 

Esterbrooks    ^t\r  s0to- 

magazine  ad- 
vertising. Ex- 
tremely neat 
and  attrac- 
tive f  n  r  - 
"  i  s  h  e  d 
FREE.  Dis- 
played proin- 
inently  they 
will   help   your   sales   wonderfully. 


L  PENS 


STEJE 


THC  MOST  POPULAR  IH  USI 


|  ESTERBROOK'S  ; 

SUPERIOR 
STEEL  PENS 


I  \X     ESTERBROOK'S 

^VV    JACKSON  STUB 

442 

IOHN  DOE 

fahohti 
K»  mi  f  ASt  IJIIOOK  Sf    N  ] 


dress    printed    right   on    them. 


Sample  cards 

to  make  it  easy 
to  give  people 
the  right  style. 
Show  them  the 
card,  let  them 
pick  out  just 
which  styles 
they  like  nest- 
without  a  hit  of 
trouble.  The 
easy,  quick,  sat- 
isfactory \y  a  y 
FREE." 


Envelopes 

to  save  time 
in  wrapping. 
One  of  twelve 
styles  for  re- 
tailing pens 
sold  by  the 
dozen.  Ex- 
tremely con- 
venient for 
you.  an  d 
business-like. 
We  furnish 
them  free 
w  i  t  h  your 
name  and  ad- 


Counter  Show  Case  No.  1 


A  handsome  display  case 
worthy  of  a  place  on  any 
counter.  Oak  or  cherry;  size 
13  x  14  inches.  Glass  cov- 
ered, with  twelve  compart- 
ments, each  holding  a  gross  of 
pens;  rear  drawer  for  extra 
stock.  Furnished  complete 
with  one  gross  each  of 
twelve    best    sellers. 

Pens    retail    for    $14.40 

Pens,  with  case,  cost  you     7.10 

Your  Profit,  $7.30 


Display  Case  No.  3 


An  assortment  of  the  leading  styles  In  com- 
pact and  convenient  form.  Leatherette  cov- 
ered case ;  size  5x7  inches.  Glass  covered, 
with  six  compartments,  each  holding  a  half 
gross  of  pens.  Furnished  complete  with  half- 
gross  each  of  six  popular  styles. 

Pens     retail     for     $3.60 

Pens,    with   case,    cost   you    1.50 

Your  Profit,  $2.10 


Display  Case  No.  7 


A  new  and  attractive  style  of  pack- 
ing. Metallic  boxes,  each  containing 
one  dozen  pens;  enclosed  in  a  neat 
leatherette-covered  case;  size  4x8 
inches.  Furnished  complete  with  one 
dozen  each  of  eight  distinctive  styles, 
and  four  dozen  assorted  styles. 

Pens    retail    for     $1.20 

Pens,   with   ease,   cost   you 56 

Your  Profit,  $  .64 


Don't  put  off  this  opportunity.     Get  right  in  on  the  selling  of   .• 
Esterbrook  Pens.     Easy  and  desirable  business  to  handle,  and    .•' 
sure  to  increase  your  profits. 

USE  THE  COUPON  TO-DAY.  A'' 

If  you  are  already  selling  Esterbrook  Pens  and  haven  't  ,0'  May 

our  signs,  sample  card,  and  envelopes,  write  us  to-day.  ^ 
If  ycu  do  not  handle   Esterbrook  Pens,  send  us   a  «S^  PenS  Ivifg00  Co 
trial  order  for  whichever  assortment  you  desire.     .■         New    York. 
Or  if  you'd  rather  have  samples  first,  send  for      .•'   Please     send      me 
them.  ■'    the     selling      helps 

a.-'   checked    below. 
Whatever  you  do,   do  it  TO-DAY.  ^°  Show    Cards    (   ) 

_        __  fj>  Sample  Card   (  ) 

J^Ster DrOOK     I    eil  ..■    Enter   my^rder^for  assort- 

•'   ment    checked    below: 
l%/rl!~.       f^j^  ■■    Case   No.   1   (   )     Case  No.   S  (  ) 

lVllET.     V^O.  .0-"  Case   No.   7   (   ) 

*^  N     Send  samples  and  catalogue — make 

Camden,  N.  J.  #    cbeck  mark  here:  () 

___  _  Name     

NEW  YORK  OFFICE  :         . 

•       Address    

99  John  Street  /     ,— 

My    jobber    is    


10 


BOOKSELLER     AND     STATIONER 


It's  The  Link 

Between  the  Busy  Bee  and 
the  Institution  it  Represents 

that  we  wish  to  explain. 

The  Bee  is  noted  for  its  industry  and  the 
goodness  of  its  product  and  these  are  re- 
flected in  the  persistent  and  effective  efforts 
of  the  Copp,  Clark  Co.  Limited  in  provid- 
ing profit-producing  lines  for  the  book- 
sellers and  stationers  of  Canada. 

This  month  we  want  to  speak  particularly 
of  the  1914 

School  Work  Books 

You  know  that  the  Copp,  Clark  covers  have 
always  been  a  vital  force  as  trade  winners  for 
the  September  school  opening,  and  this 
year's  productions,  with  their  strikingly 
artistic  cover  designs  and  the  quantity  and 
quality  of  the  paper  they  contain,  constitutes 
a  most  convincing  illustration  of  the  link 
that  exists  between  the  efficient  little  Bee  and 
the  Copp,  Clark  Co.  Limited. 

The  preparation  of  this  year's  line  has  occu- 
pied our  careful  attention  for  months  and 
the  result  proves  that  it  will  pay  you  as  a 
dealer  to 

LINK  UP  WITH  THIS  NEW  LINE. 

For  descriptions  and  illustrations  see  next 
page. 


m§i&mmiz$j&^ 


THE  COPP,  CLARK  CO. 

Toronto 


LIMITED 


BOOKSELLER     AND     STAT  I  ON  K  15 


hi  an  itiiiiiaiif  11 


TORONTO 


A       J 

/"'--,  j 

*^-»        '     K   MM 

9    md 

' t*.  ~  wk 

HeHH 

■i  ilMMKitHiriitvJ^t, jj«g_ . .  . . 


SOME    OF    Ol'R    NEW     SCHOOL    EXERCISE     BOOK    AND     S(  RIBBLEK  COVERS. 

Nature    Study    Studies    ;i    Special    Feature. 

The   Polar   Bear  The   Cavalier 

(hums  Britannia 

Basket    Weave  Circassian    Walnur. 


The    Short-Blared    Owl  Dogs  and   Parrot 

The  Yellow-Shafted  Flicker        Neddie 
Snapshots   In   the  Zoo  Maple   Band 


The  Copp,  Clark  Co.,  Limited 


WELLINGTON  ST.  AT  PORTLAND  SQUARE 
TORONTO 


BOOKSELLER     AND     STATIONER. 


11 


YOUR  BEST  SELLING  BOOK 

"DIANE  OF  THE  GREEN  VAN" 


From  all  parts  of  Canada  orders 
are  pouring  in  —  repeat  orders  by 
mail  and  wire. 

These  repeats  are  for  double,  treble 
and  quadruple  the  quantities  of  first 
orders — twenty-fives  instead  of  tens, 
hundreds  instead  of  twenty-fives. 

This  book  is  the 

1914  SENSATION 

IN  THE 

BOOK  WORLD 


THK AUTHOR 


THE  BOOK 


Everybody  is  talking  about  "Diane  of  the  Green  Van,"  and  Leona  Dalrymple,  the  girl  who  won 
the  $10,000  prize  for  writing  this  big  story. 

Booksellers  should  take  advantage  of  this  extraordinary  interest  by  pushing  the  book  all  the 
harder.  The  easiest  way  to  sell  more  books  is  to  concentrate  on  the  novel  that  interests  most  people. 
That  book  is  "Diane  of  the  Green  Van.'' 

WE  WILL  SUPPLY  SELLING  HELPS 
OVERLAND  RED 

The  author's  name  for  various  reasons  will  not  lie  made 
public  until  July  1st.  "Overland  Red"  is  the  best  Western 
tale  that  has  been  issued  in  years.  Ex-sheriff,  miner  and  dead 
shot — in  him  with  simple  philosophy  are 
strangely  unfaltering  courage,  rugged 
strength  and  a  deep  sentiment  and  affection 
crudely  but  tenderly  expressed.  Beautifully 
colored  Jacket,  four  colored  illustrations. 
Cloth,  $1.25. 

BARNABETTA 

By  Helen  R.  Martin,  author  of  "Tillie,  a  Mennonite  Maid."  Another  tale 
of  the  Pennsylvania  Dutch.  Miss  Martin  is  the  fortunate  possessor  of  two  very 
valuable  literary  assets,  an  unfailing  gift  of  genuine  humor  and  the  ability  to 
handle  dialect  artistically  without  becoming  unintelligible.  Price,  Cloth,  $1 .  25.    ••Autho^o^Barna'bata •• 

THE  COPP,  CLARK  CO.,  LIMITED 

WELLINGTON  ST.  AT  PORTLAND  SQUARE  v  TORONTO 

SEND  FOR  OUR  LIST  OF  NEW  BOOKS 


12 


BOOKSELLER     AND     STATIONER 


a 


BUSY  MAN'S"  CLUTCH  PENCIL 


Always  Ready— Throw  in  Your  Clutch  and  Go  Ahead  on  High  Speed! 


Don't  j=N 

Muss  Up  Your  Desk      «  <> 

With  Chips  Sis 


-r* 


L  I 


Don't 
Waste  Your  Pencil 
Stubs 


There  is  a  demand   for  this  handsomely  plated  clutch  pencil  with  standard  length  lead  of  best  quality  graphite.     No  waste- 
no  dust.      Lead  can  be  used  down  to  the  tipend. 

See   the   point.      It  saves  time  and   money.      Retails   at  25c.      The   extra   lead   in   metal    container,  10c. 


Let  Us  Show  You  the  Advantages  of  Carrying   This  Line 

BEEGEE  CO.,  1133  Broadway,  NEW  YORK 


LEONHARDI'S  INKS 

are  the  best ! 


Writing  Inks 
Copying  Inks 
Coloured  Inks 
Liquid  Gum 
Stamping  Inks 
Stamping  Pads 

Typewriter  Ribbons 

for  every  system, 
inallcolours,copy- 
ing  and  record. 

Carbon  Paper 

AUG.   LEONHARDI 

Dresden,  Germany 


Largest   and   oldest    Ink   Factory   in    Germany. 
Manufacturer  and  inventor  of  the  world. known 

Alizarin  Writing  and  Copying  Ink. 


Make  300%  profit  by  using 
the 

Diamine  Ink  Powder 

and  selling  the  ink. 
Saves  95%  freight.     Makes 
perfect  ink.   Used  by  H.  M. 
Stationery  Office,  Canadian 
Northern  Ry.  Co.,  etc. 

Send  for  free  samples  and  terms  to : 

T.  WEBSTER  &   CO- 

Liverpool,  Eng. 


R.  E.  BOYD  &  CO. 

St.  Therese  St. 
Montreal  ■  Quebec 


LOOSE 

LEAF 

METALS 

or 
Complete    Books 

TRADE  ONLY 

Send  for  Prices. 
They  are   right. 

BRITISH  LOOSE  LEAF 
MFRS.,  LIMITED 

25  Finsbury  Street 
LONDON.  ENG. 


PANAMA  CARBON  PAPER 

AND   TYPEWRITER   RIBBONS 

We  carry  a  very  large  stock  of  these  goods 

in  Winnipeg  and  fill  your  orders  on  the  day 

they  are  received. 

PEN    CARBON  —  PENCIL    CARBON  — 

TYPEWRITER  CARBON  furnished  in  any 

size,  color,  or  quantity. 

Our   dealers   do   not   need   to   carry   heavy 

stocks,  as  our  promptness  in  filling  orders 

makes  it  unnecessary. 

Our  prices  will  surprise  you. 

G.  R.  BRADLEY  &  CO. 


304  CANADA  BLDG. 


WINNIPEG,  MAN. 


BOOKSELLER     AND     STATIONER 


13 


Founder's  Premises,  Edinburgh,  1798 


THOMAS  NELSON  &;  SONS 


Nelson's  Popular  Libraries 

For 

Summer  and  Holiday 

Reading 

POPULAR  FICTION 

160  Titles.     Pub.  Price  20c. 

Titles   Recently   Added  : 

Jemmy  Abercraw       -       By  Bernard  Capes 
Adventures    of    Sherlock    Holmes. 

By  A.  Conan  Doyle 
Roden's  Corner  -  By  H.  S.  Merriman 
War  in  the  Air  -  By  H.  G.  Wells 

A   Gentleman   of  France 

By  Stanley  J.  Weyman 
Red  Pottage  -  By  Mary  Cholmondeley 
The  Last  Chronicles  of  Raffles 

By  E.  W.  Hornung 

NELSON  CLASSICS 

148  Titles.     Pub.  Price  20c. 

Titles   Recently   Added  : 

Dombey  &  Son  (2  vols.) 

By  Charles  Dickens 
Vanity  Fair  (2  vols.)  By  W.  M.  Thackeray 
The  Antiquary.  -  By  Sir  Walter  Scott 
The  Smuggler  -        By  G.  P.  R.  James 

Ecce  Homo  -  By  Sir  John  Seeley 

Salem  Chapel  -  By  Mrs.  Oliphant 

Essays  of  Elia  -  By  Charles  Lamb 

All  publications  in  stock  here. 

Thomas  Nelson  &  Sons 

95  King  Street  East         V        TORONTO 


1 


We  are  now  showing  the  new 

MILITARY 
SERIES 

Scribbling  and  Exercise  Book  De- 
signs for  MIDSUMMER  School 
Opening. 

These  Designs  are  all  new  and  very 
attractive. 

The  quality  of  paper  used  is  superior 
to  any  other  line  shown. 

The  Prices  are  Right. 

Samples  now  being  shown  by  our 
Travellers,  on  the  Road,  or  will  be 
sent  on  application. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,   B.C. 


feEl^B^EaggBB^^BI^E^^^^^BSlgll 


STAFFORD'S 
INKS 

Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices   at 


9-11-13  Davenport  Road 


Toronto 


S.  S.  STAFFORD'S 
INKS 


14 


BOOKSELLER      AND      STATIONER 


eegee 

Patented        ^^ 
Erases    Ink    as    Easily    as    Rubber    Erases    Lead 

The  Perfect 

Ink  Eraser 
i&si.  mm,  ^B^ssw_ 

TO  DEALERS: 

The    Beegee   is  an   attractive   ar- 
'    Hole    to    handle,    because    it   is   a 
gj  j     ready  seller,  earns  big  profit,  has'. 
acknowledged    merit,    and    is    ex- ' 
i'  ii  ivelj     advertised.      To    avoid  i 
;L'     ililays     in     delivery— place     your/ 
orders    in    advance    of    your    im- 
mediate  needs. 

^ 


Indorsed  by  U.   S.  Government 

Used    in    State    and    City    departments,     / 
Banks,    etc.,     and     in     every    civilized     // 
country  of  the  globe.  /n 

No  chemicals,    always    sharp  and 
ready  for  use. 


/ 


Beegee 
Co. 


Retail  Price,  50c. 


/ 


/ 

/         1133 
Broadway 
New  York 


l>'or  the  trade  tin   attractive  celluloid    / 
display   card,    beautifully    lithographed     . 

in  three  colors.  /       Please    send     me 

/      the     Begee     for     a 
Send  for  sample  and  our  /     five  day  trial. 

trade  discount.  / 

Mail  Coupon     |J»~   //Nam«-  

and  we  will  send  you  a   / 

Begee.     We  furnish      / 

free        literature        /    -heiress 


with  your  im- 
print. 


/ 


/ 


See  our  Clutch  Pencil  Adveriiitment  on  another  page 


Our  new  address  will  be 

242  St.  James  St. 


The  premises  where  we  are  now 
situated  are  to  be  torn  down  and  a 
new  building  is  to  be  erected  in  its 
place. 

Until  this  work  is  completed,  we  will 
be  located  at  the  above  address. 

( )ur  stock  of  postal  cards  is  one  of  the 
finest  in  Canada  and  we  solicit  your 
inquiries. 

PROMPT    ATTENTION    GIVEN 
TO  ALL  ORDERS. 

Write  to-day  for  our  list. 


INTERNATIONAL  POST   CARD 
COMPANY 


242  St.  James  St. 


Montreal,  Que. 


N9  IB 


THE  "WASHBURNE"  PATENT  PAPER  FASTENER 
"O.K."  FAME 

Bright  brass  and  nickel-plated  steel 
in  3  sires,  put  up  in  brass  and  nickel- 
plated  steel  boxes  of  100  fas- 
teners each,  10  boxes  to  a  car- 
ton. Bulk: —  in  board  boxes 
,  of  1 000  fasteners  each;  1 5('  per  ' 
'  1000  less  than  in  metal  boxes. 
Prices  are  based  on  quantity. 

Retail  price,  per  box  of   100,    20c1. 
' '  There  is  nothing  just  as  good! 
YEARLY  SALE  OVER  100  MILLION 
Note  our  Trade- Mark  on  every  Fastener  and  every  Box. 
We  recommend  our  nickel  steel  fasteners  when  great- 
er strength  is  required;  will  not  rust  or  tarnish. 

THE  "SANITARY"  PATENT  ERASER 

Handy     Practical     Economical     Always  Covered 


THE  SANITARY  ERASER  receives,   at  its  open  end,  a  strip 
of  rubber  \  g  inch  thick,  of  a  width  and  length  that  of  the  holder. 

By  slight  pressure  at  the  loop  end,  clean  rubber  is  fed  down   until 
used;  its  narrow  edge  allows  a  letter  or  line  to  be  erased   without  in- 
juring another.  Two  rubbers  of  best  quality,  are  made;  one  for  type- 
writer and  ink,  one  for  pencil. 
Handsomely  finished    Easy  to  Operate  "They  Always  Work" 

Everybody  should  have  this  New  Eraser Retail  price  !!).■; 

Refills,  Typewriter  and  Ink,  or   Pencil, 5^  each. 

Made  by  The  O.K.  MFG.  Co.,  Syracuse,  N.Y.,  U.S;A. 

Liberal  Trade  Discounts 

L.  *C.  HARDTMUTH,  LTD..  KOH-I-NOOR  HOUSE,      LONDON,  ENGLAND. 

Sole  selling  agents  for  Europe,  Asia,  Australia,  New  Zealand  and  South  Africa. 


LETTER  OPENER 

PAT  OCT  17  1911 


CAN  NOT 
CUT  ENCLOSURES 


Our  RIES  LETTER  OPENER,  aside  from  saving 
valuable  time,  eliminates  all  liability  of  injury  to  enclosures 
and  the  annoyance  incurred  by  opening  letters  the  old  way. 
It  is  simply  a  marvel  in  the  art  of  instantaneous  letter  open- 
ing and  should  be  in  use  in  every  well  equipped  office. 

No  office  appliance  is  more  necessary  than  a  machine  of 
this  type;  if  there  is  one  thing  more  than  another  which  re- 
quires rapid  work  and  over  which  more  time  has  been  lost, 
it  is  in  opening  the  mail. 

Made  of  the  best  materials  in  3  Sizes  and  2  attractive  Models, 
handsomely  finished.     EVERY  MACHINE  GUARANTEED. 
The  scientific  Way     A  pleasure  to  use 
Prices,  illustrated  and  descriptive  matter  on  request 

The  0.  K.  Manufacturing  Co.,  Syracuse,  N.  Y.,  U.S.A. 

Stationers  Specialties,  Sole  Licensors  and  Makers  of 
The  "SANITARY"  Patent  Erasers 
I  '  I    The  "RIES"  Patent  Envelope  Opener 

The  "WASHBURNE"  Patent  Paper 
Fastener  of  "O.K."  Fame 

L  ft  C.  HARDTMUTH,  LTD.,  KOH-I-NOOR  HOUSE,     LONDON,  ENGLAND 

Sole  selling  agents  for  Europe,  Asia,  Australia,  New  Zealand  and  South  Aft*-* 


BOOKSELLER     AND     STATIONER  15 


EUROPE'S   CRAZE  CANADIANIZED! 

PICTURE  STAMPS 

Canadian  Subjects,  Made  in  Canada,  For  Canadians 

NOW  READY  FOR  SALE! 

4  sets  of  beautiful  4-color  gum-backed  perforated 
pictures.  20  pictures  to  a  sheet  —  80  individual 
stamps.     Size  of  sheets  6\  x  10J  inches. 


Views  of  Canada  from 
Atlantic  to  Pacific 


Comics 
Art  Pictures 


Catchy  window  and  store  advertising  with  all  orders. 

Price  to  the  trade,  $3.00  per  hundred  sheets,  express 
or  postage  free.      Retail   price,  5  cents  per  sheet. 

PICTURE  STAMPS  (American  subjects)  are  now 
on  sale  in  the  United  States  and  going  like  hot  cakes. 

Our  Canadian   Stamps  will  be  ready  for  delivery 
about  May  15th. 

The  Canadian  Picture  Stamp  Co.,  Ltd. 

306  BOOTH  BUILDING  v  V  OTTAWA,  ONTARIO 

BANKERS,  DOMINION  BANK 


1C 


BOOKSELLER     AND     STATIONER 


NEW  GLASS  BOTTLE 

has  a  well-made  lip 
—  pours  perfectly 
and  averts  drip. 


Ink  does  not  deteriorate  because 
lip  permits  perlect  corking. 

Any  of  the  following  wholesale  stationers  will  bj  pleased  to  supply  you  : 


McFarlane,  Son   &  Hodgson,  Limited,  Montreal 
Brown  Bros.,   Limited,        -  Toronto 

Buntin,  Gillies  &  Co.,  Limited,        ■        Hamilton 
Clark  Bros.  &  Co.,  Limited,  -   Winnipeg 


Smith,  Davidson  &  Wright,  Limited,  Vancouver 
J.  &  A.  McMillan.  ....  St.  John.  N.B. 
Barnes  &  Co.,  Limited,  ...  St.  John.  N.B. 
A.  &  W.  McKinlay.  Limited,      -      Halifax.  N.S. 


H.  C.  Stephens,  Aldersgate  Street,  London,  England 
W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

DRUMMOND  BUILDING         -        MONTREAL 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


A  Symposium  of  Business  Conditions 

Letters  fiom  Men  in  the  Trade  in   Many  Parts  of  Can- 
ada —  Prevailing  Opinion  that  the  Outlook  is    Bright 


A  FEELING  of  satisfaction  at  the 
manner  in  which  business  is 
holding  up  and  the  way  in 
which  the  country  as  a  whole  has 
weathered  the  disturbances  due  to 
money  stringency  during  the  past  year, 
coupled  with  a  strong  conviction  that 
"  the  worst  is  over  "  and  that  the  fu- 
ture is  bright  with  promise,  is  the  key- 
note of  many  letters  received  from 
booksellers  and  stationers  in  all  parts 
of  the  Dominion.  Bookseller  and  Sta- 
tioner believes  that  the  information 
these  letters  contain  and  the  opinions 
expressed  can  be  accepted  as  absolutely 
authoritative  evidence  that  business  con- 
ditions generally,  and  particularly  as 
affecting  the  book  and  stationery  trade, 
are  gradually  improving,  and  with  the 
present  satisfactory  indications  of  a 
good  crop  in  the  West,  there  is  ample 
reason  for  the  opinion  that  a  very  ma- 
terial change  for  the  better  will  come 
next  fall  and  winter.  In  the  meantime 
there  is  no  cause  for  uneasiness  on  the 
part  of  any.  All  that  is  required  is 
strict  economy  and  cautious  buying,  two 
principles,  by  the  way,  which  should  be 
enunciated  and  practised  when  trade  is 
brisk  as  well  as  at  a  time  such  as  the 
present. 

Those  who  have  been  feeling  and  ex- 
pressing concern  about  conditions  in 
the  West  should  have  their  fears  set  at 
rest  by  reading  the  letters  from  pro- 
minent dealers  in  representative  Wes- 
tern cities.  Business  in  the  West  this 
year  is  disappointing  only  by  compari- 
son with  the  abnormal  records  of  1911 
and  1912,  and  when  this  fact  is  remem- 
bered there  is  and  has  been  little  rea- 
son for  anything  but  gratification  at 
the  steadily  improving  state  of  the 
trade  in  the  prairie  provinces  and 
British  Columbia.  It  is  more  than  likely 
that  some  of  the  pessimistic  reports 
concerning  the  West  have  been  due  to 
the  too  hasty  judgment  of  travelers 
whose   sales  have   not   aggregated   those 


WHOLESALE      HOUSE      HAS 
RECORD  YEAR. 

To  hear  of  a  record-break- 
ing business  year  is  not  so  com- 
mon just  now  as  it  was  a  year 
or  two  ago,  before  the  financial 
stringency  bugaboo  loomed  up 
so  conspicuously  on  t lie  business 
horizon  and  for  that  reason  it 
was  all  the  more  satisfactory  to 
get  news  of  such  a  favorable 
nature  as  that  which  marked  the 
close  of  the  financial  year  of  the 
Copp,  Clark  Co.,  of  Toronto, 
Pookseller  and  Stationer  being 
authoritatively  informed  that 
their  year  ending  Aril  30th,  1914, 
showed  not  only  the  greatest 
volume  of  business  done,  but  was 
correspondingly  satisfactory  in 
other  particulars. 

It  is  refreshing  to  get  definite 
information  of  this  sort  when  so 
much  is  heard  on  the  street  and 
in  the  newspapers  of  "bad  busi- 
ness." There  is  no  gainsaying 
that  there  has  been  a  set-back  in 
the  West,  hut  reliable  reports  of 
this  nature  and  advice  such  as 
that  contained  in  the  letters  ap- 
pearing in  this  issue  of  Book- 
seller and  Stationer  from  repre- 
sentative retail  merchants,  indi- 
cate that  in  many  eases,  the  pes- 
simistic reports  have  unduly  em- 
phasized the  unpropitious  ele- 
ments in  the  general  state  of 
trade. 


of  the  previous  years  mentioned.  The 
fact  of  the  matter  has  been  that  Wes- 
tern dealers  were  carrying  very 
heavy  stocks,  and  when  the  abnormal 
boom  was  over  they  did  the  very  wise 
17 


thin-  of  restricting  their  purchases  in 
an  effort  to  reduce  their  stocks. 

An  interesting  item  of  news  that  in- 
dicates that  business  has  not  really  been 
so  bad  during  recent  months,  and  at 
the  same  time  presages  a  bright  future, 
is  referred  to  in  the  pane]  on  this  page! 
Some  dealers  may  find  it  hard  to  believe 
that  a  large  wholesale  house  has  actu- 
ally experienced  an  increase  of  business 
during  the  past  year,  lint  the  facts  are 
exactly    as   stated. 

Bookseller  and  Stationer  is  grateful 
to  the  dealers  who  co-operated  in  mak- 
ing possible  the  publication  of  this 
symposium  of  business  conditions,  and 
will  gladly  publish  similar  letters  from 
other  dealers  in  succeeding  issues. 

From  the  West  and  the  East. 

Trade  here  particularly  -ood  in  all 
lines.  Best  in  history.  "—Maritime 
Stationers,  Ltd.,  Charlottetown,  P.E.I. 
'  Trade  is  certainly  better  and  is 
improving  steadily."— Ware  Stationery 
Co.,    Moose   Jaw,   Sask. 

Looks  for  Improvement  in  Fall. 
Stedman  Bros.,  of  Brantford,  write 
as  follows:— "  Brantford,  like  many 
other  manufacturing  centres,  is  per- 
haps feeling  the  curtailment  in  trade 
a  little  greater  than  it  generally  exists. 
The  tremendous  investment  in  the  West 
by  the  manufacturers  of  farming  im- 
plements and  their  inability  to  collect, 
together  with  the  fact  that  banks  are 
not  any  too  anxious  to  increase  loans, 
has  caused  the  curtailment  in  these 
lines  of  trade.  Locally  farming  condi- 
tions are  promising,  and  as  the  Western 
crop  becomes  more  assured  there  will, 
no  doubt,  be  a  return  of  confidence,  but 
I  do  not  anticipate  that  trade  in  general 
will  find  any  noticeable  improvement 
until   the   fall." 

Outlook  for  Future  Encouraging. 

Speaking  of  the  business  outlook  in 
Berlin,  Ontario,  J.  C.  Jaimet,  bookseller 


18 


BOOKSELLER     AND     STATIONER 


and   stationer,   of   that   city,   said      that 
husiness  was  affected  to  some  extent  by 
the    fact    that    a    few    of    the    factories 
were  still   working  short   time,  and  the 
others  on  full  time  were  just  managing 
to   do   that,   whereas  in   the  good  years 
overtime  was  the  rule  in  many    of    the 
factories  at  this  time  of  the  year.      To 
offset    this,    however,    there    is    the     an- 
nouncement   that    three    large    new   fac- 
tories   are    to    be    established    in    Berlin 
this   year   for   the   manufacture    of   felt 
and  felt  footwear  and  rubber  products. 
Regarding  the  boot  and  stationery  busi- 
ness there,  Mr.  Jaimet  said  there  was  a 
falling  off  in  the  demand   for  office  sup- 
plies, but  that  in  the  general  stationery 
trade  the  business  showed  advancement, 
and   this  applied   also   to   hooks,  kodaks 
and    supplies,    sporting    goods,    leather 
goods  and   the  news  trade. 
B.C.  Better  Off  Than  During  "  Boom." 
A  letter  from  D.  C.  McRae,  of  McRae 
Bros.,   Ltd..    Prince    Rupert,    is    very    en- 
lightening as   to  conditions  in   that   city, 
and   the   same,    no   doubt,   applies    to    all 
of    that     part     of     the     province.        Mr. 
McRae   says:— 

"  For  the  past  five  years  everyone 
has  been  looking'  for  big  events  immedi- 
ately preceding  and  succeeding  the  link- 
ing up  of  the  G.T.P.  The  ends  of  steel 
were  linked  up  April  8th  and  the  first 
through  train,  bearing  many  of  the 
G.T.P.  officials,  arrived  at  Prince  Ru- 
pert the  following  day.  However,  the 
scarcity  of  ready  money  has  had  its 
steadying  effect,  and  business  conditions 
are  only  fair.  This  is  disappointing  to 
many,  especially  the  real  estate  specu- 
lators, but  is  infinitely  better  than  boom 
times  for  substantial  business." 

Fox  Industry  a  Factor  in  P.E.I. 
J.  C.  Jardine,  Summerside,  P.E.I., 
writes: — "  Trade  in  Summerside  has 
been  for  the  most  part  dull,  owing 
largely  to  the  close,  hard  winter.  The 
return  of  Easter  brought  more  activity, 
and,  on  the  whole,  business  for  the 
month  of  April  thus  far  compares  fav- 
orably with  the  same  month  last  year. 
There  is  a  large  amount  of  money  in- 
vested in  the  fox  business  on  the  Island, 
and  the  probabilities  are  that  trade  will 
experience  more  or  less  dullness  until 
the  time  for  payment  of  company  divi- 
dends— about    September." 

Big  Trade  in  Reprints. 
Mr.  Geen,  of  Belleville,  writes: — 
"The  book  and  stationery  business  has 
kept  up  well  since  our  great  rush  at 
Christmas.  Our  heavy  sales  in  books 
are  50c.  reprints  and  25c.  The  libraries 
interfere  very  much  with  the  sale  of 
the  new  books,  limiting  the  quantities 
of  $1.25  and  $1.50  books  to  be  handled. 
Judging  from  remarks  by  travelers,  our 
business  in  Belleville  has  been  better 
than     generally    through    the    province. 


One  great  drawback  is  the  small  profit 
allowed  on  school  books,  making  that 
brancli  almost  an  unprofitable  line.  The 
booksellers  and  stationers  of  the  pro- 
vince and  of  each  city  and  town  should 
make  an  effort  to  change  the  discount." 

Guelph    Dealer    Looks    for    Revival    in 
September. 

Charles  L.   Nelles.  of  Guelph,   writes: 
"  This    has    been    an    exceedingly    back- 
ward    spring    and    we    arc    at    least      a 
month    behind     in  our  spring  lines,  and 
it.  is  very  difficult  to  keep  up  with  other 
years    when    such    circumstances      arise. 
The   money    stringency    is   also   showing 
itself  more   now     than   it   did   last   fall, 
and    I    am    looking    forward    to    a    slow 
summer,    with    a    general    revival    of   all 
kinds    in     September.        Even    as   it   is, 
Canada      deserves      credit      I'm-     coming 
through    a    bad    crisis    that    I    regret    to 
say    has    removed    some    good    business 
houses;   but  I   am   optimistic  enough  to 
say  the  worst    is  over  and  that    a    year 
from   now   everyone   will   have    forgotten 
the  money  troubles  and  he  shouting  out 
that    this   is   the  greatest   country   in   the 
world    and    that    business      was      never 
better  or  money  more  plentiful." 
Optimistic    and    Logical    Opinion    from 
Calgary. 
F.   F.   Osborne,  Calgary,  writes  in  re- 
ference   to    trade   conditions   in    Calgary 
and    Western    Canada    in    general.       Mr. 
Osborne  says: — "As  far  as  my  business 
is    concerned    conditions   are   good.        It 
would  be  useless  to  state  that  business 
is  up  to  the  high  level  mark  of  1911  and 
1912,    which    were    abnormal    years      in 
every    sense    of   t he    term;    but    had    we 
not  these  years  by  which  to  make  com- 
parison  we   would   think   that  the     pre- 
sent year's  business  is  all  that  could  be 
desired. 

"  I  fancy  that  the  travellers  are  find- 
ing considerable  difference — a  far 
greater  difference,  in  fact,  than  the 
decrease  in  business  would  seem  to  war- 
rant. This  is  largely  due,  I  think,  to 
the  fact  that  the  stationery  houses  in 
the  West  have  always  carried  very  heavy 
stocks,  and  now  that  there  is  a  slight 
decrease  these  houses  are  able  to  cur- 
tail their  buying  very  largely  and  re- 
duce their  stocks. 

"  Personally  I  think  that  present  con- 
ditions will  hold  throughout  the  sum- 
mer, but  if  the  West  gets  a  good  crop 
this  year  (and  present  conditions  are 
very  favorable)  much  brighter  condi- 
tions should  obtain  for  the  fall  and 
Christmas  trade." 


ABOUT  TO-DAY. 

Douglas     Malloch,     in     "American 
Lumberman." 

Sure,    this    world    is    full    of    trouble — 

I  ain't  said  it  ain't. 
Gee,  I've  had  enough  an'  double, 

Reason  for  complaint. 
Rain   an '   storm  have  come  to  fret  me, 

Skies  were  often  gray; 
Thorns  an'   brambles   have  beset  me 

On    the   road — but,    say, 

Ain't   it  fine  to-day! 

What's  the  use  of  always  weepin,' 

Makin'  trouble  last? 
What's  the  use  of  always  keepin' 

Thinkin'  of  the  past1?' 
Each  must  have  his  tribulation, 

Water  with   his  wine. 
Life  it  ain  't  no  celebration. 

Trouble?    I've  had  mine — 

But  to-day   is  fine. 

It's  to-day  that  I  am  livin,' 

Nut  a  month  ago. 
Ilavin'.  losin,'   takin',  givin'. 

As  time  wills  it  so. 
Yesterday  a  cloud  of  sorrow 

Fell  across  the  way; 
It    may    rain    again    to-morrow, 

It  may  rain — but,  say, 

Ain't   it   fine  to-day! 


A  SEASONABLE  SUGGESTION. 

The  going-away  season  is  almost  at 
hand  and  this  affords  opportunities  for 
extra  sales  by  booksellers  and  station- 
ers, notably  in  the  line  of  paper  special- 
ties, such  as  paper  towels,  boxed  with 
holder,  extra  heavy  paper  napkins,  crepe 
paper,  shelf  paper,  preserve  labels, 
handy  boxes,  as  well  as  such  items  as 
paste,  glue  and  mucilage,  jewelry  clean- 
ing outfits,  key  tags,  drawer  labels,  bag- 
gage tags  and  other  items  that  will  sug- 
gest themselves  to  the  dealer,  articles 
useful  in  the  summer  home.  It  would 
be  well  for  the  dealer  to  prepare  a  good 
window  display  and  to  feature  these 
items  in  counter  displays. 


The  dull,  rainy  or  snowy  days  that 
are  sure  to  come  in  business  are  great 
opportunities  for  planning  and  getting 
ready  for  the  busy  times  that  you  can 
make  by  such  planning. 


TRYING  A  PEN. 

A  stationer  noticed  that  many  of  his 
patrons  wanted  to  try  his  stock  of  pens 
before  buying.  So  he  placed  a  number 
of  representative  makes  in  holders  and 
racked  them  above  an  inkwell,  with  a 
sign  reading:  "A  pen  is  a  little  thing. 
We  want  to  please  in  little  things.  Try 
one  of  these  pens  and  ask  for  a  dozen  of 
the  kind  you  like,  at  ten  cents."  — 
System. 

m 

When  sharpening  a  pencil  stick  the 
knife  blade  through  a  slip  of  paper  and 
it  will  act  as  a  guard  to  prevent  the  lead 
dust  from  soiling  the  fingers. — Popular 
Mechanics. 


BOOKSELLER     AND     STATIONER 


19 


IN  a  recent  issue  we  referred  to  the  in- 
troduction on  this  continent  of  the 
picture  stamp,  or  reclaim  marker,  as 
they  are  called  in  Germany.  The  suc- 
cess of  the  introduction  of  these  minia- 
ture pictures  in  the  form  of  adhesive 
stamps  during  the  past  three  years  in 
Germany  seems  to  have  rivaled  that  of 
the  picture  postcard  of  some  two  decades 
earlier,  and  they  now  appear  to  have 
found  their  way  across  the  Atlantic.  The 
idea  cannot  be  said  to  be  exactly  new. 
For  many  years  past  it  has  been  the 
custom  of  the  various  cigarette  makers 
to  include  in  each  packet  of  cigarettes  a 
picture,  one  of  a  series  which  customers 
have  been  encouraged  to  save  until  a 
complete  series  has  been  obtained.  These 
series  have  embraced  various  subjects, 
such  as  flags  of  various  nations,  well- 
known  actors  and  actresses  of  the  day, 
prominent  football  players,  coats  of 
arms,    military    uniforms,    etc.,    subjects 


Popularity   of    Picture   Stamps 

Billions  Sold  in  Germany-  Used  on  Backs  of  Let- 
ters —  Advertisement    Stamps   Taking  Well  Too 


hires  supplied  by  the  cigarette  firms  is 
that  the  latter  have  been  in  the  form  of 
cards  and  have  not  been  adhesive. 

In  the  same  way  that  the  picture  series 
is  not  new,  neither  can  the  idea  of  the 
adhesive  stamp  be  regarded  as  novel;  for 
many  years  stamps  of  this  kind,  with  the 
advertisement  behind  it.  have  been  used, 
but  almost  exclusively  for  one  purpose — 
to  advertise  a  coming  exhibition  in  some 
particular  town.  Some  millions  of  these 
stamps  were  affixed  to  the  backs  of  let- 
ters by  the  citizens  of  Rome,  Turin  and 
Brussels  five  or  six  years  ago  to  adver- 
tise the  exhibitions  which  were  to  be 
held  in  their  respective  towns.  In  the 
case  of  Brussels  the  stamps  were  used 
some  two  or  three  years  before  the  ex- 
hibition was  held.  In  Canada  also  for 
some  years  we  have  had  the  stamps, 
which  have  been  purchased  and  sold  on 
behalf  of  some  hospital  or  other  institu- 
tion as  a  means  of  raising  funds,  the  dif- 


very  similar  to  or  the  same  as  those 
which  are  now  being  published  by  the 
firms  supplying  the  stamps  which  we  are 
now  referring  to.  The  difference,  how- 
ever,  between   the   stamps   and   the  pic- 


ference  in  the  present  stamps  being  the 
substitution  of  a  picture  for  reading 
matter. 

So  that  the  advertisement  stamp,  or 
token,  as  it  is  more  appropriately  named 
by  one  firm,  is  not  in  itself  a  new  idea, 
but  it  rather  a  development  or  combina- 
tion of  the  two  ideas  above  mentioned. 

The  statement  that  the  idea  is  not  en- 
tirely new  must  not  be  taken  to  mean 
that  in  its  new  development  it  cannot  be 
used  as  an  aid  to  business.  On  the  con- 
trary, the  bookseller,  before  everyone, 
should  be  able  to  turn  the  idea  to  good 
account.  One  firm,  Wentz  &  Co.,  of  23- 
26  East  26th  Street,  New  York,  who 
have  lately  taken  up  the  business  on  this 
continent,  say  that  during  the  past  three 
years  in  Germany  the  stamps  have  been 
a  tremendous  success.  Over  fifty  thous- 
and different  designs  are  in  circulation, 
and  during  the  past  year  billions  of 
stamps  have  been  published.  People  of 
every  class  have  formed  a  habit  of  col- 
lecting these  stamps  and  paste  them  into 
albums. 


"We  have  been  in  America,"  they 
continue,  "but  a  short  time,  and  the 
many  orders  which  we  have  received 
prove  that  the  stamps  have  come  to  Am- 


erica to  stay,  and  it  will  be  only  a  short 
time  before  they  will  be  far  more  popu- 
lar with  the  people  than  the  postal  card 
craze  ever  was."  We  sincerely  hope 
that  this  optimistic  forecast  may  be 
realized.  It  would  mean  a  welcome  addi- 
tion  to  the  bookseller's  business. 

In  some  cases  the  subject  matter  takes 
the  form  of  a  small  photo  or  view. 
Joseph  Koeler,  Inc.,  150  Park  Row,  New 
York,  are  putting  out  these  view  photo 
stamps  in  sheets  containing  sixteen 
views.  The  sheets  measure  31/4  by  5V2 
inches,  and  cost  $40  per  1,000  for  special 
views,  or  $30  per  1,000  for  stock  views. 

Speaking  of  the  vogue  the  stamps  have 
obtained  in  Europe,  the  American  Sta- 
tioner says: —  . 

"The  view  photo  stamp  promises  to  be 
more  popular  than  even  the  postcard.  In 
Europe  the  placing  of  a  stamp  on  the 
back  of  the  envelope  has  developed  into 
a  craze.  It  has  become  such  a  fad  that 
it  is  the  exception  to  see  a  personal  let- 
ter without  its  stamp,  and  it  is  the  ex- 
pected thing  for  the  receiver  of  a  letter 
to  hunt  up  a  similar  stamp  which  comes 
gummed  on  the  back,  and  place  it  on  the 
flap  of  the  reply  envelope.  It  has  de- 
veloped to  such  an  extent  that  notices 
have  been  posted  in  windows  of  some  of 
the  prominent  manufacturers  there  that 
nc  stamps  are  given  away.  These  stamps 
are  used  now  by  American  concerns  and 
albums  are  even  made  up  especially  for 
them." 

A  series  which  is  being  given  away  by 
the  Eaton  Crane  and  Pike  Co.  with  each 
box  of  their  writing  paper  expresses  a 
number  of  messages  or  sentiments  as 
follows : — Good  Luck,  Bon  Voyage, 
Happy  Returns,  Merry  Xmas,  Happy 
(Continued  on  page  23) 


20 


BOOKSELLER     AND     STATIONER 


The  MacLean  Publishing  Company 

LIMITED 

JOHN   BAYNE   MACLEAN  -  -  -  President 

H.  T.  HUNTER  ....         General  Manager 

PUBLISHERS  OF 

Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 

FINDLAY   I.   WEAVER  ....         Manager 

CABLE   ADDRESSES 
CANADA;   .Macpulxo,  Toronto.    ENGLAND:  Atabek,  London,  Eng. 

OFFICES 

Montreal  701-702  Eastern  Tp.  BU.  Building.  Phone  Main  1-JJ5 
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Winnipeg  34   Royal    Bank    Building.      Phone   Garry   2313 

London.  Eng.  E.  J.  Dodd,  88  Fleet  St.  E.C.  Plione  Central  12!W0 
New  York  R.  B.  Huestis,  115  Broadway,  N.Y.  I'bone  Elector  2000 
Boston  -  -  Room  643,  Old  South  Building,  Phone  Main  1024 
Chicago     A.   II.    Byrne,   Suite  407  Marquette   Bldg.,  140  Dearborn    St. 

SUBSCRIPTION 

Canada.  »1 ;   United   States,  $1.50;   Great   Britain   and   Colonies,   in. 
6d. ;  elsewhere  6s. 

PUBLISHED    MONTHLY 

Vol.  XXX.  MAY,  1914.  No.  5 


Editorial  Survey 

CO-OPERATION  BETWEEN  MERCHANTS. 

'  I  *  HE  development  of  co-operation  between  the  retailers 
of  each  town  engaged  in  the  several  branches  of  mer- 
cantiling   would    result    in    additional    business    for    each 
merchant. 

There  is  a  narrow  outlook  which  perhaps  the  majority 
of  merchants  are  in  the  habit  of  acting'  upon,  that  is  the 
practice  of  going  over  the  heads  of  brother  retailers  of 
the  same  town  when  it  comes  to  requirements  outside  t he 
scope  of  the  particular  branch  of  trade  in  which  that 
dealer  is  engaged.  Take  for  instance,  a  dry  goods  mer- 
chant in  any  town — to  add  point,  the  reader  may  consider 
that  we  have  his  town  in  mind — where  does  Mr.  Dry- 
goodstnan  buy  his  envelopes  and  other  similar  items  of 
stationery  Does  he  buy  them  from  you  Mr.  Stationer 
or  from  some  wholesale  house  that  includes  these  goods 
in  their  general  line?  The  chances  are  that  he  buys,  at 
wholesale,  commercial  envelopes  at,  say  a  dollar  a  thous- 
and. But  he  may  run  short,  so  occasionally  he  does  go  to 
the  stationer  for  one  box  of  five  hundred  envelopes  and 
when  stationer  asks  him  75c  for  the  box,  he  throws  up  his 
hands,  draws  his  face  into  an  expression  of  the  utmost 
horror  and  calls  the  stationer  a  robber!  Ever  had  that 
experience?  There  are,  of  course,  two  sides  of  the  story. 
The  dry  goods  man  may  have  occasion  to  feel  that  he  is 
entitled  to  the  stationer's  trade  when  it  comes  to  such 
items  as  curtains  for  the  back  of  store  windows  or  other 
occasional  requirements,  and  why  shouldn't  the  stationer 
buy  these  from  his  brother  merchant  instead  of  taking 
advantage  of  opportunities  for  buying  these  at  wholesale? 
Merchants  in  each  town  should  give  and  take  in  these 
matters,  and  that  could  be  made  the  initial  stepping  stone 
of  a  local  organization  of  merchants,  if  there  is  not  a 
branch  of  the  Retail  Merchants'  Association  already  in 
existence,  and  with  that  beginning  the  merchants  could 
go  further  and  evolve  a  plan  of  action  based  upon  mutual 
help  and  joint  action  in  fighting  common,  commercial 
enemies,  as  well  as  promoting  reforms,  that  would  materi- 
ally advance  the  welfare  of  each  individual  merchant.  A 
little  more  brotherly  love  in  business  would  help  a  lot. 


BUILDING   UP   A   PERMANENT    BUSINESS. 

A/T  ANY  of  the  most  progressive  booksellers  and  sta- 
tioners have  found  that  in  providing  a  writing  desk 
for  the  convenience  of  customers  they  render  a  service 
that  attracts  trade  and  is  much  appreciated.  The  Inglis 
Bookstore  at  Niagara  Falls  is  one  of  these.  When  custom- 
ers buy  post  cards  and  sometimes  when  they  appear  to  be 
hesitating  as  to  how  many  they  can  use  the  suggestion  is 
made  that  a  writing  desk  is  at  their  disposal  and  this 
encourages  them  to  buy  and  send  more  then  they  probably 
otherwise  would.  Once  comfortably  settled  at  the  desk, 
with  a  good  pen  and  a  clean  blotter,  little  things  that  the 
junior  clerk  gives  careful  attention  to,  the  customer  is 
very  likely  to  take  on  "the  writing  mood"  and  think  of 
many  friends  who  would  appreciate  a  "greeting  from 
Niagara,"  etc.  The  writing  desk  for  customer's  idea  is 
just  a  case  of  supplying  an  actual  need  at  the  time  it 
occurs  and  the  polite  invitation  from  the  clerk  to  make 
use  of  it  is  invariably  appreciated  by  the  best  class  of 
customers. 

In  towns  or  cities  which  are  not  fortunate  or  unfortun- 
ate, (according  to  one's  viewpoint)  in  having  so  many 
visitors  as  Niagara  Falls)  the  customers'  writing  desk 
will  be  found  an  even  greater  asset  in  some  respects  in 
that  it  will  attract  regularly  a  certain  class  of  resident 
customers  who  will  discriminate  in  favor  of  a  store  that 
furnishes  such  a  convenience. 

One  of  the  biggest  problems  of  the  bookseller  is  to 
get  a  sufficient  number  of  people  into  his  store  to  make, 
in  the  aggregate,  a  reasonably  large  trade.  Individual 
purchases  are  necessarily  small  and  it  takes  many  pur- 
chases from  many  customers  to  make  up  a  sufficiently 
large  aggregate  turnover.  For  this  reason  it  would  be 
hard  to  think  of  any  business  where  courtesy  to  and  con- 
sideration for  the  needs  and  even  the  whims  of  customers 
is  such  an  important  factor  as  in  the  business  of  "the 
average   bookseller  and  stationer. 

The  plan  mentioned  is  only  one  of  many  ways  in  which 
any  enterprising  bookseller  can  favorably  influence  every 
customer  who  enters  his  store,  to  the  end  that  his  busi- 
ness may  attain  that  degree  of  permanency  and  solidity 
so  much  to  be  desired. 


GETTING  THE  SPECIAL  SEASON  TRADE. 

WHAT  are  you  going  to  do  about  special  season  trade 
this  Spring?  Who  is  doing  the  bulk  of  this  business 
in  your  town?  Perhaps  you  are.  If  not  why  are  you  not? 
Don't  be  satisfied  with  anything  less  than  first  place. 
Perhaps  you  have  the  livest  sort  of  a  competitor?  Even 
so,  go  right  after  him,  give  him  the  chase  of  his  life.  Even 
if  you  don't  catch  him  the  attempt  will  pay  you  handsome- 
ly because  of  the  greatly  increased  volume  of  business 
that  this  programme  will  bring.  Even  the  man  who  leads 
should  not  rest  on  his  oars.  He  may  have  easy  opposi- 
tion, but  if  that  is  the  case  the  chances  are  that  eventu- 
ally there  will  come  a  change.  New  blood  may  manifest 
itself  in  the  opposition  shop  or  a  new  dealer  may  establish 
himself  in  opposition  to  you.  Better  be  prepared  for  all 
emergencies.  Keep  as  far  ahead  as  possible  in  the  pro- 
cession. Get  all  the  business  you  can  at  all  times  and 
keep  your  eyes  open  for  new  ideas  for  developing  trade. 
Head  the  department  of  Bookseller  and  Stationer  devoted 
to  "How  Other  Merchants  do  Things."  Digest  it  every 
month  and  act  upon  the  tried  and  proved  methods  out- 
lined there. 


BOOKSELLER      AND      STATIONER 


21 


SANE  BUSINESS  BUILDING. 

ip  VERY  merchant  who  reads  this  has  doubtless  received 
samples  and  quotations  from  different  houses  on  ex- 
amination books,  paper,  foolscap  and  other  requirements 
for  the  annual  promotion  examinations  in  the  schools. 
What  did  you  do  about  it  Mr.  Reader?  Really,  the  com- 
ing of  these  samples  should  be  anticipated.  Every  ex- 
perienced stationer  knows  that  this  business  presents 
itself  every  year.  He  should  be  prepared  for  it  and  with 
the  coming  of  Spring  he  should  set  about  laying  his  plans 
to  make  the  most  of  this  opportunity.  Get  into  touch 
with  the  proper  school  officials — Collegiate,  public  and 
separate  schools  and  every  country  school  in  the  district 
should  be  included.  Every  stationer  should  have  a  com- 
plete list  of  public  school  teachers  in  the  county.  These 
can  easily  be  obtained  from  the  secretary  of  the  County 
Teachers'  Association.  He  should  follow  up  all  possible 
prospects  and  by  doing  so,  would  soon  earn  so  favorable 
a  reputation  that  business  would  come  to  him  unsolicited. 
That  is  real  merchandising — the  merchant  who  wins  suc- 
cess is  the  man  who  actively  cultivates  trade.  Fussing 
around  in  the  store,  spending  time  upon  non-productive, 
time-killing  occupations,  or  wasting  energy  upon  work 
that  should  be  left  to  a  five-dollar-a-week  boy,  is  gross  in- 
efficiency. 

Every  dealer  should  apply  business  promoting  methods 
such  as  outlined  in  the  foregoing,  to  all  branches  in- 
cluded in  the  stock  and  if  that  policy  is  pursued,  a  wonder- 
ful expansion  in  the  total  business  of  the  year  will  result. 


SHUTTING  DOWN  ON  TICKET  GRAFT. 

AT  ERCHANTS  of  Winnipeg  have  put  their  foot  down  on 
^    *■    a  long-existing  evil.  They  are  applying  the  brakes  to 

the  church  and  society  ticket  and  programme  ?ame.  They 
propose  to  be  no  longer  held  up  by  indiscriminate  insti- 
tutions and  persons  seeking  advertising  in  church  and 
lodge  programmes,  selling  tickets  or  soliciting  charity. 
When  a  solicitor  of  this  kind  calls  upon  a  Winnipeg  re- 
tailer he  is  promptly  asked  to  produce  his  credentials 
from  the  headquarters  of  the  Retail  Merchants'  Associa- 
tion of  Winnipeg.  When  lie  goes  to  procure  these  cre- 
dentials he  is  told  that  his  project  will  be  submitted  to  the 
censorship  committee,  and  that  if  it  is  worthy  it  will 
receive  support. 

Hung  up  in  many  of  the  stores  may  be  observed  the 
following  card : — 

NOTICE. 

Owing  to  the  large  number  of  Applications  that  are 
made  upon  us  from  time  to  time,  all  requests  for  Dona- 
tions, or  for  the  sale  of  Tickets,  or  contributions  of  any 
sort,  or  for  Advertising  in  Pro«rammes,  etc.,  must  first 
be  approved  by  the  EXECUTIVE  BOARD  OF  "The 
Winnipeg  Branch"  of 

THE  RETAIL  MERCHANTS'   ASSOCIATION 

OF   CANADA    (Incorporated) 

of   which   we  are  members. 

Even  in  the  event  of  customers  calling  on  a  merchant 
with  a  hold-up  proposition  he  is  expected  to  stand  firm, 
and  he  will  have  the  moral  support  of  the  whole  associa- 
tion. 

At  one  of  the  Winnipeg  churches  the  preacher  com- 
plimented the  Retail  Merchants'  Association  on  its  stand 
in  connection  with  this  matter.  This  was  a  form  of 
"religious  graft,"  he  said,  and  he  was  glad  to  know  that 
it  was  about  to  be  stopped. 


Don't  Use  the  Hatchet  on 
Seasonable  Goods 


TT  IS  OFTEN  surprising  to  see  what  a  highly  profitable 
discussion  can  be  stirred  up  over  what  was  originally 
a  small  matter.  Two  months  ago — that  is  in  the  March 
issue  of  "Bookseller  and  Stationer" — there  appeared  a 
small  paragraph  to  the  effect  that  Chas.  L.  Nelles  of 
Guelph,  had  sold  SO  rooms  of  wallpaper  at  $1  a  room  as 
a  special  Dollar  Day  bargain.  The  next  month,  in  the 
Annual  Spring  Number,  a  letter  was  published  from 
Trebilcock  Bros,  of  Peterborough,  which  contained  the  in- 
formation that  they  bad  more  than  doubled  the  amount  of 
wallpaper  sold  by  Mr.  Nelles  on  their  Dollar  Day,  their 
record  for  the  day  being  175  rooms  at  $1  per  room.  Mr. 
Nelles  now  comes  back  with  a  reply  to  Trebilcock  Bros., 
and  the  argument  put  forward  by  Mr.  Nelles  is  so  logical 
that  we  believe  it  should  receive  the  consideration  of  all 
our  readers.     We  quote  from  it  as  follows : 

"I  was  very  much  surprised  to  see  in  your 
last  issue  in  reference  to  Dollar  Day  that  my 
friends,  Trebilcock  Bros.,  had  sold  175  rooms 
of  wall-paper  at  $1  a  room.  Now  as  it  was 
light  in  the  season  for  this  line  of  merchandise, 
my  sole  aim  was  to  sell  as  little  as  possible,  as 
I  could  not  see  the  sense  in  giving  $2  worth  for 
$1  on  goods  the  sale  of  which  only  reduced  my 
regular  business.  In  fact  I  advertised  25  rooms 
only,  but  owing  to  the  great  success  of  Dollar 
Day,  I  told  my  wall-paper  manager  to  do  his 
best  to  hold  back." 

While  it  is  more  than  likely  that  the  stock  of  wall- 
paper which  Trebilcock  Bros,  of  Peterborough,  disposed  of 
so  readily  on  Dollar  Day  consisted  largely  of  broken  lines 
and  odd  patterns  which  were  not  likely  to  sell  readily, 
we  believe  it  is  a  good  thing  that  the  danger  of  which 
Mr.  Nelles  speaks  has  been  brought  to  the  attention  of 
our  readers  in  this  way.  It  goes  to  show  the  practical 
value  of  a  discussion  of  this  kind  carried  on  through  a 
trade  paper  such  as  "Bookseller  and  Stationer."  When 
such  a  discussion  as  this  is  entered  into  heartily  by  a 
number  of  representative  dealers  it  is  sure  to  result  profit- 
ably to  all  concerned  and  to  the  trade  in  general. 

We  believe  the  principle  enunciated  by  Mr.  Nelles  is 
one  that  will  meet  witli  the  approval  of  every  thoughtful 
bookseller  and  stationer.  It  is  applicable  not  only  to 
wall-paper  but  to  any  line  of  goods  which  is  dependent 
for  its  heaviest  sale  upon  some  particular  season.  For 
instance,  no  one  would  think  of  putting  Christmas  lines 
on   the  bargain   counter  a   week  or  two  before  Christmas, 

just  at  the  time  the  demand  for  such  g Is  was  heaviest. 

Perhaps  it  may  be  true  Hat  a  bargain  counter  is  a  neces- 
sary evil  on  some  occasions,  but  every  precaution  should 
be  taken  to  guard  against  its  becoming  the  rule  rather 
than  the  exception.  This  can  only  be  done  by  preserving 
and  analyzing  carefully  the  sales  records  for  past  seasons 
and  by  studying  the  purchasing  problem  with  a  view  to 
buying  as  nearly  as  possible  the  right  quantities,  qualities, 
patterns,  etc. 

It  should  be  remembered  that  special  selling  events 
are  not  necessarily  bargain  days.  For  instance,  as 
pointed  out  in  the  article  on  Dollar  Day  in  our  Annual 
Spring  Number  it  is  not  essential  to  cut  prices  in  order 
to  stir  up  business  on  this  occasion.  The  things  that 
really  do  count,  however,  are  plenty  of  good  advertising 
and  the  combined  ingenuity  and  originality  of  everyone 
in  connection  with  the  store. 


Success  of  2nd  Annual  Toronto  Business  Show 

Large  Attendance  Every  Day  and  Evening,  April  23  to  29 
—Typing    Record     Broken  —  Many   Noteworthy    Exhibits 


Undoubtedly  the  most  successful  and 
educating  event  of  its  kind  ever  held 
in  the  Dominion  was  the  Second  Annual 
Toronto  Business  Show,  which  took 
place  at  the  Arena,  April  23  to  29.  Its 
success  may  be  reckoned  not  only  on 
the  point  of  popularity,  but  also  by  the 
number,  diversity  and  comprehensive- 
ness of  exhibits  and  attractions.  The 
attendance  at  the  show  frequently 
reached  at  one  time  over  6,000  people, 
and  all  the  exhibitors  expressed  gratifi- 
cation at  the  tangible  results  of  their 
share  in  the  display.  Every  accessory 
to  simplify  and  promote  efficiency  in 
office  work  and  business  methods  from 
simple  pencil  holders  to  complicated  ac- 
counting machines  were  exhibited  at  the 
show. 

Typewriting  Speed  Record  Broken. 

Records  were  broken  in  the  typewrit- 
ing speed  contests,  when  a  number  of 
world  renowned  "speed  artists"  con- 
tested for  the  open  world's  champion- 
ship. New  York  sent  the  first  three  in 
the  big  competition,  while  Torontonians 
figured  in  the  first  three  in  the  race  for 
the  Canadian  championship. 

Miss  Margaret  Owen,  the  holder  of  the 
world's  championship,  successfully  held 
her  title  and  broke  her  own  record  by  a 
net  gain  of  one  word  a  minute  (126)  over 
her  previous  best  of  125  words  a  minute. 
Next    came    Miss    Rosa    Fritz,    who    lias 


traveled  all  over  the  world  exhibiting 
her  ability  as  a  typist.  She  wrote  an 
average  of  122  words  a  minute  for  the 
official  period  of  thirty  minutes.  Miss 
Bessie  Friedman  came  third  with  a  total 
L22  words  per  minute  less  a  few  words. 
Those  following  in  the  order  given  were: 
Kim]  Trefzger,  120;  W.  F.  Oswald,  L19; 

Rose  lib i.  J 17;  Qua  Trefzger,  116;  W. 

Woodson,  111;  FI.  Smith,  L05,  and  Mr. 
Wiese,  95. 

The  winners  of  the  Canadian  cham- 
pionship contest  were:  First,  Mr.  Fred 
Jarrett;  second.  Miss  Corinne  Bourdon; 
third,  Mr.  F.  .1.  Cowan.  Mr.  Jarrett 
created  a  new  Canadian  record  for 
speed,  the  previous  best  being  99  words 
a  minute.  He  retained  his  title  in  spite 
of  the  handicap  of  a  broken  finger,  bound 
m  flexible  splints. 

The  official  standardized  rules  formu- 
lated by  the  Associated  Business  Shows 
of  the  World  governed  both  contests. 
Sealed  copy  that  the  contestants  had 
never  seen  before  was  used.  Each  error 
was  penalized  by  the  reduction  of  five 
words.  In  each  competition  the  first  three 
winning  contestants  were  presented  with 
gold,  silver  and  bronze  medals  respec- 
tively. 

Mr.  A.  J.  Kimble  of  New  York,  who 
has  been  the  judge  in  every  official  con- 
tent since  the  advent  of  these  trials,  offi- 
ciated in  both  events,  which  were  run  off 
simultaneously. 


A  huge  crowd  surged  around  the 
raised  dais,  and  the  excitement  ran  high 
as  the  time  wore  on  and  the  machines 
ticked  with  a  bewildering  whirl  lor  half 
an    hour. 

Many  Notable  Exhibits. 

One  of  the  unique  and  interesting  ex- 
hibits at  the  show  was  the  machine  used 
by  the  Toronto  Public  Health  Depart- 
ment for  recording  the  causes  and  tabu- 
lating the  deaths  which  occur  in  the  city. 
The  machine,  though  designed  for  a 
special  purpose  suggests  many  other 
business   uses. 

The  interesting  exhibit  of  the  Bur- 
roughs Adding  Machine  Co.  commanded 
considerable  attention  probably  on  ac- 
count of  the  unusual  work  and  utility  of 
the  several  styles  of  accounting  machines 
on  display.  One  of  the  latest  machines 
introduced  for  the  first  time  in  Canada 
was  the  Burroughs  Duplex.  As  the 
name  implies,  the  Duplex  possesses  two 
sets  of  adding  wheels,  and  lists  and 
totals  separate  items  with  automatic 
recap,  of  totals.  Anotber  of  the  new 
machines  in  the  Burroughs  exhibit  was 
the  Automatic  Pay  Roll  Machine,  which 
stamps  the  date  and  amounts  of  salaries 
on  pay  envelopes  and  also  on  pay  roll 
sheets  at  one  operation.  The  total  is 
instantly  secured  by  the  depression  of 
a  single  button. 


General  View  of  the  Second  Annual  Toronto  Business  Show. 
no 


BOOKSELLER     AND     STATIONER 


23 


Exhibit  of  Mabie,  Todd  &  Co.  at  Toronto  Business  Show. 


The  Ellis  Adding-typewriter  was  an- 
other machine  that  aroused  considerable 
interest  on  the  part  of  the  visitors.  The 
Ellis  is  virtally  two  machines  in  one, 
being  equipped  with  an  81-key  adding 
machine  and  a  universal  42-keyboard 
typewriter.  The  manufacturers  claim 
the  Ellis  accomplishes  on  one  machine 
everything  that  commonly  requires  two 
machines  and  that  the  Ellis  will  do  the 
work  with  greater  speed,  neatness  and 
accuracy. 

One  exhibit  which  probably  appealed 
to  everyone  in  attendance  was  the  model 
office  exhibited  by  the  Macey  Co.  The 
display  not  only  offered  suggestions  on 
the  latest,  time-saving  office  furniture, 
but  also  on  convenient  and  labor-saving 
office  arrangement. 

The  enterprising  spirit  of  the  exhibi- 
tors was  certainly  shown  in  Moore 
Bros.  Printing  Co. 's  display  of  high- 
grade  catalogues  and  advertising  litera- 
ture. The  quality  of  the  work  displayed 
was  unique  in  many  respects  and  had 
the  effect  of  showing  the  very  important, 
position  good  quality  printed  matter 
takes  in  the  conduct  of  modern  business. 

The  A.  S.  Hustwith  Co.  exhibited  quite 
a  number  of  time-  and  labor-saving  of- 
fice devices,  prominent  anions:  which 
were  the  Elliott  Addressing  machine, 
with  an  output  of  20,000  perfectly  ad- 
dressed envelopes  a  day,  the  Cosmo  Time 
Stamp,  which  "never  tells  a  lie,"  the 
Standard  Stamp  Affixer.  and  the  Stand- 
ard Envelope  Sealer. 

Naturally  in  any  movement  for  bet- 
ter business  Bookseller  and  Stationer 
loomed  prominently  in  the  fore,  to- 
gether with  the  fifteen  other  publica- 
tions of  The  MacLean  Publishing  Co., 
and  probably  on  account  of  the  wide 
scope  of  this  group  of  periodicals  the 
exhibit  proved  of  considerable  interest 
to  all  visitors. 

On  the  evening  of  the  last  day  the 
Business  Show  was  brought  to  a  suc- 
cessful   conclusion    with    a    moving    pic- 


lure  display  ami  an  inspiring  address  on 
"Business   Ethics." 

One  of  the  most  attractive  booths  at 
the  Business  Show  was  that  of  Mabie, 
Todd  &  Co.,  an  illustration  of  which  ap- 
pears on  this  page.  This  firm  featured 
their  well-known  lines  of  regular  and 
safety  Swan  pens  and  Swan  ink.  The 
popular  Stylos  were  also  in  evidenec, 
the  three  sizes  shown  being  the  "long- 
short,"  which  comes  in  black  and  tan, 
the  "grasshopper,"  which  is  a  little 
smaller  than  the  the  "longshort,"  and 
is  made  in  black  only,  and  the  baby  of 
them  all,  the  "gnat,"  which  is  made  in 
black  and  tan.  All  three  styles  are  fit- 
ted with  (lie  celebrated  box  spring,  and 
have  fourteen  karat  solid  gold  needle, 
which  of  course  absolutely  prevents 
rusting.  Another  line  shown  by  Mabie. 
Todd  &  Co.  was  their  magazine  clutch 
pencil  which  is  a  novelty  that  makes 
an  excellent  gift,  and  at  the  same  time 
is  not  without  its  usefulness.  Each  pen- 
cil is  furnished  with  16%  inches  of  lead, 
s  ifficient  to  last  the  average  user  about 
12  months.  The  pencils  are  made  in 
sterling  silver,  and  silver  plated. 

m 

POPULARITY  OF  PICTURE  STAMPS 

(Continued  from  page  19) 

New  Year,  Best  Wishes,  In  Haste.  Eor 
instance,  the  stamp  bearing  the  words, 
"Bon  Voyage"  depicts  a  mid-ocean 
scene  showing  one  of  the  great  trans- 
Atlantic  steamships  under  full  headway. 
The  stamps  of  this  series  are  all  suitable 
for  use  in  private  correspondence. 

In  the  case  of  the  picture  cards  given 
away  with  the  cigarettes,  as  previously 
mentioned,  one  firm  offered  a  very  sub- 
stantial money  prize  for  anyone  who 
handed  in  a  complete  set  of  the  series, 
the  idea,  of  course,  being  to  promote  the 
sale  of  the  cigarettes.  One  or  two  of  the 
series  were  particularly  difficult  to  get 
owing  no  doubt  to  a  limited  number  onlv 


being  distributed.  Variations  of  this 
plan  might  be  worked  with  the  picture 
stamps.  At  the  present  time,  when  there 
seems  to  be  such  a  rage  for  premiums  of 
one  kind  or  another,  many  merchants 
might  be  induced  to  adopt  a  novelty  of 
this  kind.  The  sheets  are  quite  inex- 
pensive, but  there  would  be  the  induce- 
ment to  return  and  purchase  at  the  same 
store  in  order  to  complete  the  set  of  pic- 
tures. There  is  the  opportunity,  also, 
for  a  bookseller,  by  making  use  of  a 
number  of  local  views  and  producing  a 
special  series  for  his  own  town. 

The  subject,  in  any  case,  is  worthy  of 
consideration  on  the  part  of  the  go- 
ahead  dealer,  and  can  hardly  fail  in  one 
way  or  another  to  be  a  source  of  new 
l>u-iness. 

Picture  Stamps  for  Canada. 

Just  before  going  to  press  word  was 
received  that  a  Canadian  company,  The 
Canadian  Picture  Stamp  Co.,  Ltd.,  of 
Ottawa,  had  been  organized  to  push  pic- 
ture stamps  in  Canada,  and  supplies 
from  this  source  will  be  available  about 
May  15. 


PANELED     INVITATIONS     AND 
STATIONERY. 

Paneled  invitations  are  meeting 
with  much  favor.  They  set  off  the  sheet 
or  card  to  fine  advantage  and  custom- 
ers usually  pay  the  extra  price  when 
I  hev  see  how  they  enhance  the  engrav- 
ing. 

Particularly  pleasing  is  the  newer 
long  shaped  wedding  sheet  (which  is  a 
let  urn  to  the  shapes  of  fifteen  or  twenty 
years  ago)  with  the  paneled  effect. 

Correspondence  cards  and  note  sheets 
are  now  being  paneled  by  the  manufac- 
turing stationers,  and  are  likely  to 
prove  popular. 

The  panel  or  plate  mark  or  indenture 
is  merely  another  old  idea  brought 
down  to  date.  The  plate  mark  has  been 
used  by  engravers  for  nearly  five  hun- 
dred years:  in  fact,  very  few  prints 
from  old  plates  are  ever  seen  without 
this  mark.  It  was  one  of  the  distingu- 
ishing points  of  the  old  copper  plate 
work.  Among  other  things,  it  offered  a 
quick  method  for  determining  imme- 
diately whether  or  not  an  old  engraving- 
was  a  copper  plate  or  a  woodcut.  In 
fact,  quite  a  bit  of  interest  attaches  to 
the  old  plate  marks,  and  a  little  of  that 
information  might  be  used  to  nice  ad- 
vantage in  advertising  the  new  paneled 
invitations. 

Of  course,  the  old  timer  indented  the 
paper  with  the  edge  of  the  plate  at  the 
same  time  that  the  plate  was  printed. 
Now  they  are  doing  it  in  the  nicer  and 
cleaner  way  by  running  the  indenture 
separately  either  before  or  after  the 
printing  is  done. 


24 


BOOKSELLER     AND     STATIONER 


DOMINION-WIDE    CAMPAIGN    OF 
R.M.A. 

At  a  special  meeting  of  the  Dominion 
Hoard  of  the  Retail  Merchants'  Asso- 
ciation, held  at  Toronto,  April  28  and 
29,  the  following  resolutions  came  up 
for  consideration : — 

"  That  the  convention  consider  the 
advisability  of  securing  inter-provincial 
judgment  that  will  be  operative  in  every 
province,  so  as  to  facilitate  the  collec- 
tion   of   small   debts." 

"  That  this  board  consider  the  advisa- 
bility of  having  the  words  '  or  voting 
contest  '  added  to  the  criminal  code  for 
the  prevention  of  '  trading  stamps'  after 
after   words   'premium    ticket.'1 

"  That  this  convention  consider  the 
advisability  of  inaugurating  a  retail 
merchants'  excursion,  starting  at  Hali- 
fax and  going  through  Canada  to  the 
Pacific  coast,  some  time  during  the  com- 
ing summer." 

"  That  whereas  farmers'  co-operative 
movements  are  being  advocated  by  Pro- 
vincial Governments,  and  they  are 
gradually  being  put  into  operation,  that 
this  meeting  take  some  steps  to  form  a 
policy   to  deal   with   the  same." 

"That  this  convention  formulate  some 
policy  to  protect  our  members  against 
account  collecting  companies  and  per- 
sons who  are  promoting  credit  rating 
companies,  and  which  are  not  based  on 
fail-  business  principles." 

"  The  Provincial  Board  of  Saskatche- 
wan desires  this  convention  to  consider 
if  it  would  not  assist  our  association 
work  to  extend  the  time  for  the  holding 
of  provincial  conventions  from  the  pres- 
ent  date  to  not    later  than   June  1st." 

The  Dominion  Board  meeting  is  a 
delegate  body,  with  representatives  from 
nil  the  organized  provinces.  The  prin- 
cipal business  of  the  meeting  was  to 
prepare  plans  for  an  extended  cam- 
paign, so  as  to  take  in  all  the  other  pro- 
vinces who  are  not.  yet  organized  under 
the  Dominion  Board.  The  desire  of  the 
members  of  the  board  is  to  have  every 
province  united,  so  that  a  uniform  ex- 
pression of  opinion  can  be  secured 
from  the  retail  merchants  of  all  the 
various  provinces  of  Canada. 

The  names  of  those  present  were: — 
B.  W.  Ziemann,  Preston,  Ont.;'A.  M 
Patterson,  Prockville,  Ont. ;  G.  A.  May- 
bee.  Moose  Jaw,  Sask.;  J.  G.  Watson. 
Montreal,  Que.:  J.  A.  Beaudry,  Mont- 
real, Que.;  J.  D.  0.  Picard,  Quebec, 
Que.;  0.  T.  Piche,  Drummondville,  Que.; 
J.  A.  Bucknall,  Calgary,  Alt  a.;  E.  M. 
Trowern,  Toronto.  Out.;  A.  Weseloli, 
Berlin,  Out.;  R.  D.  Cameron,  Lucknow, 
Out.;  J.  C.  VanCamp,  Toronto,  Out.; 
E.  C.  Matthews,  Toronto,  Ont.;  F.  C. 
lli'jvins,  Toronto,  Ont. 


Live  News  of  the  Stationery  Trade 

Gleaned  from    All    Parts  of  Canada 


Back  from  Honolulu. — A.  F.  Rutter, 
of  Warwick  Bros.  &  Rutter,  Toronto,  ac- 
companied by  Mrs.  Rutter,  returned  the 
latter  part  of  April  from  a  very  enjoy- 
able vacation  spent  principally  at  Hono- 
lulu, the  chief  city  of  the  Hawaiian  Is- 
lands. In  conversation  with  Bookseller 
and  Stationer,  Mr.  Rutter  said  Mrs.  Rut- 
ter and  himself  were  delighted  with  the 
natural    beauty    and    the    ideal    all-year- 


A.  F.  KUTTEK, 

Who     has     just     recently     returned     from 
holidaying  at   Honolula,   Hawaii. 

summer  climate  at  Honolulu  and  this, 
added  to  the  warm  welcome  and  many 
kindnesses  of  the  residents,  made  their 
visit  one  hum  to  be  remembered.  Mr. 
Rutter  said  there  were  two  line  station- 
ery stores  in  the  city  of  Honolulu,  but 
like  practically  all  manufactured  articles 
used  in  the  Islands,  the  stock  is  wholly 
imported  from  the  United  States.  On 
the  return  trip  Mr.  and  Mrs.  Rutter  con- 
tinued by  boat  up  the  Pacific  coast  to 
Vancouver  and  in  coming  through  the 
mighty  Rockies  and  across  the  vast 
prairies  were  impressed  again,  as  all 
travelers  are.  with  the  grandeur  and  im- 
mensity of  their  native  country.  Stop- 
ping off  at  some  of  the  principal  cities, 
Mi'.  Rutter  took  the  opportunity  to  make 
friendly  calls  upon  many  of  the  station- 
ers, some  of  whom  he  had  previously 
known  in  the  east.  He  was  astonished 
and  delighted  at  the  remarkable  growth 
and  stability  evidenced  every  where.    The 


magnificent  buildings  and  the  splendidly 
fitted-up  stores  of  the  stationers  in  the 
West  were  such  as  their  owners  might 
well  be  proud  of.  Speaking  of  business 
conditions  in  the  West,  Mr.  Rutter  does 
not  believe  there  is  any  cause  for  alarm, 
and  that  there  is  an  era  of  prosperity 
ahead  of  Western  Canada  that  will  be  a 
revelation  to  the  world.  Mr.  Rutter 
spoke  appreciatively  of  the  uniform 
kindness  and  courtesy  extended  in  all 
the  places  visited,  and  which  helped  to 
make  the  entire  trip  the  most  pleasant 
ever  experienced. 

Saskatoon. — The  Stationers  and  Office 
Furnishers,   Ltd.,  have   incorporated. 

North  Battleford.— The  North  Battle- 
ord  Stationery  Co.  has  started  business. 

Packard  Bros.,  greeting  card  publish- 
ers, Montreal,  have  moved  to  larger 
quarters  at  .'129  Craig  street,  west. 

Rossland. — Hunt  &  Paterson,  dealers 
in  stationery,  etc.,  have  dissolved  part- 
nership. They  now  conduct  business 
separately. 

Packard  Brothers,  Montreal,  have 
moved  from  their  old  address,  47  St.  An- 
toine  Street,  to  larger  premises  at  329 
Craig  Street  West. 

Lisgar  L.  Lang,  president  of  Russell, 
Lang  &  Co.,  Ltd.,  Winnipeg,  has  been 
in  California  since  the  first  of  the  year, 
returning  early  in  May. 

St.  Catharines. — A.  J.  Greenwood  & 
Co.  have  opened  a  branch  store  at  295 
St.  Paul  Street,  Fast.  They  have  put 
in  n  full  Line  of  stationery  and  drugs. 

The    Pittsburgh    Visible    Typewriter 
Company  has  been  sold  for  $112,300  to 

I.  S.  Kulm,  of  that  city,  who  will  put 
i  he  plant  in  operation  at  an  early  date. 

F.  F.  Appleton,  representing  the  Mus- 
son  Book  Co.,  Toronto,  has  been  calling 
or,  the  trade  in  Yorkton,  Saskatoon,  Re- 
erina,  and  other  western  points  during 
April. 

Trap  Shooting. — F.  Hull,  Stoughton, 
Sa>k.,  druggist  and  bookseller,  recently 
silent  a  couple  of  weeks  in  Regina,  and 
incidentally  did  some  trap  shooting 
while  there. 

E.  L.  Christie,  of  Brandon,  was  in  Win- 
nipeg early  in  April.     Major  Arnold  and 

II.  D.  Sutton,  of  Portage  la  Prairie, 
Man.,  visited  the  trade  in  Winnipeg 
early  this  month. 


BOOKSELLER     AND     STATIONER 


^o 


William  Warwick,  accompanied  by  H. 
Keeley,  was  in  Winnipeg  for  three  weeks 
during  March,  showing  special  displays 
of  imported  fancy  goods.  He  has  gone 
West,  showing  at  various  points  on  the 
route  to  the  coast. 

St.  Catharines. — The  city  council 
passed  a  by-law  on  April  2(ith  restrict- 
ing the  hours  of  business  for  fancy 
goods  and  smallware  shops.  This,  how- 
ever, does  not  affect  the  exclusive  book- 
sellers and   stationers. 

Hespeler,  Ont. — J.  B.  Conway  has 
sold  his  book  and  drug  business  to  C.  E. 
Cairnes,  formerly  of  Toronto.  Mr. 
Conway  will  continue  the  Canadian  Ex- 
press office  as  formerly. 

Simcoe,  Ont. — W.  W.  Livingstone,  for 
many  years  proprietor  of  the  drug  and 
stationery  business  now  carried  on  by 
the  F.  H.  Jackson  Co.,  died  almost  in- 
stantly of  heart  failure  at  Tillsonburg. 
Deceased  was  in  his  72nd  year. 

J.  A.  Gemmel  and  F.  F.  Appleton,  rep- 
resenting the  Musson  Book  Co.,  Toronto, 
were  in  Winnipeg  for  three  weeks  during 
March  and  April,  displaying  gift  and 
art  books,  fiction,  fancy  leather  bind- 
ings, etc.  He  has  gone  West  showing  at 
various  cities  en  route. 

Want  Traveling  Libraries. — A  meet- 
ing of  librarians  of  various  public 
libraries  in  Saskatchewan  was  held  in 
Moose  Jaw  recently.  It  was  decided  to 
ask  the  Saskatchewan  Government  to  in- 


show  their  goods  to  much  better  advan- 
tage than  previously. 

A  recent  visitor  to  Canada  was  Al- 
bert A.  Watts,  president  of  Mabie. 
Todd  &  Co.,  the  makers  of  the  famous 
Swan  fountain  pens,  whose  head  office 
and  factory  is  in  London,  England.  Mr. 
Watts  visited  the  New  York  factory  and 
the  company's  branch  office  in  Chicago, 
and  also  spent  some  time  in  Toronto, 
the  latter  part  of  April. 

Increased  Salaries. — The  Toronto  Pub- 
lic Library  Board  at  a  meeting  on  April 
18th,  decided  upon  raising  the  minimum 
wage  for  library  assistants  to  .-?500.  The 
report  for  the  first  three  months  of  the 
year  showed  a  gain  of  50,000  in  circu- 
lation over  the  corresponding  period 
of  last  year. 

Toronto.-  A  match  dropped  in  A.  H. 
Young's  storeroom,  463  Bloor  street 
west,  was  the  cause  of  a  fire  on  April  7, 
which  did  considerable  damage  in  the 
store.  The  store  was  damaged  to  the  ex- 
tent of  $500  and  the  contents  $1,500.  The 
insurance  on  the  contents  is  $1,000,  and 
en  the  building  $6,000. 

The  Zetzler  &  Wilson  Fountain  Pen 
Co.,  of  Akron.  Ohio,  have  purchased  the 
plant  formerly  operated  by  0.  E.  Weid- 
lieh,  of  Cincinnati,  and  are  moving  the 
latter  plant  to  Akron.  The  Betzler  and 
Wilson  concern  have  recently  increased 
their  capital  and  expect  to  advertise  and 
push  their  line  stronger  than  heretofore. 


REPRESENTATIVES    OK    TORONTO    FIRMS    FRATERNIZING    IN 
WESTERN    CANADA. 

(Reading  left  to  right) — F.  F.  Appleton,  of  Musson  Hook  Co;  William  Warwick,  of 
Warwick  Eros,  and  Rutter;  L.  A.  Gemmel,  Musson  Hook  Co.;  and  Harland  Keeley,  of 
Warwick  Bros.  &  Rutter,  who  have  been  displaying  their  linns'  import  lines  together 
in  the  West. 


stitute  a  system  of  traveling  libraries, 
such  as  is  in  vogue  in  British  Columbia 
and  Ontario. 

Mabie,  Todd  &  Co.,  the  Canadian 
agents  for  Swan  fountain  pens  and 
other  high-class  stationery  lines,  moved 
on  April  1st  from  their  former  home  at 
124  York  Street  to  the  second  floor  of 
the  Temple-Pattison  Building  on  College 
Street,  near  Spadina.  They  now  have 
much  more  space  than  formerly,  with 
splendid  light  on  both  sides,  and  are  in 
a    position    to    entertain    customers    and 


HOW      TO    BE    AN    EFFICIENT 
EMPLOYEE. 

Treat  your  employer's  interests  as  if 
t  hey  were  your  own. 

Look  upon  each  customer  as  a  possible 
friend  to  the  store,  and  treat  all  alike — 
with  infinite  courtesy. 

Try  to  make  your  position  something 
more  than  a  "job."  Don't  make  your 
duties  incidental  to  the  pay  envelope. 

Blow  your  employer's  horn  as  loudly 
as  you  will;  go  softly  on  your  own. — 
The  Bookkeeper. 


SANFORD  &  BENNETT  DID  NOT 
INFRINGE  PATENT. 

A  case  of  exceptional  interest  to  sta- 
tioners has  just  been  decided  by  the 
United  States  District  Court  of  Massa- 
chusetts. Sanford  &  Bennett,  the  well- 
known  safety  pen  makers,  were  sued  by 
Charles  Brandt  for  infringement  of  pat- 
ent. The  suit  was  actually  brought 
against  The  Louis  K.  Liggett  Co.  of 
Boston,  but  was  defended  by  Messrs. 
Sanford  &  Bennett  in  accordance  with 
their  policy  of  protecting  their  custom- 
ers. 


■^ipiw 


Showing    the    Sanford    &    Bennett    Patent 
Referred  To. 

The  infringement  was  alleged  of  a 
patent  issued  to  Eberstein  &  Brandt  in 
1P04,  for  an  invention  which  purported 
to  prevent  the  pen  from  leaking  when 
turned  bottom  side  up,  and  also  to  pre- 
vent its  sweating.  The  defendants'  pen 
was  made  under  a  patent  issued  in  1910. 
The  only  differences  between  the  plain- 
tiff's and  the  defendants'  pens  which  it 
was  necessary  to  consider  were  held  to 
be  the  manner  of  engagement  between 
the  end  of  the  supplemental  cap  and  the 
pen  end  of  the  holder  when  the  main 
cap  is  screwed  home. 

A  glance  at  the  accompanying  illus- 
tration will  show  a  darkly  shaded  top 
which  is  the  supplemental  cap  referred 
to.  Its  base,  which  rests  on  the  upper 
portion  of  the  penholder,  is  held  down 
and  kept  in  position  by  the  main  cap 
which  is  here  shown  in  transparent  shad- 
ing.  In  the  plaintiff's  pen  this  base 
was  tapered  inside  and  fitted  over  the 
top  id'  the  holder  somewhat  like  a  cup 
ever  a  cone.  The  plaintiff  claimed  that 
although  the  defendants'  pen  was  not 
tapered  to  such  an  extent  as  his,  it  was 
only  a  question  of  degree,  that  the  same 
principle  was  involved  and  that  as  re- 
gards the  slant  of  the  flaring  end  the 
difference  was  the  same  as  the  difference 
between   a    saucer  and   a   bowl. 

The  Court,  however,  found  against  the 
plaintiff's  contention.  The  pen  end  of 
the  defendants'  holder,  they  consid- 
ered, is  flared  or  provided  with  a  flar- 
ing end  only  in  the  sense  that  its  edge 
is  not  quite  flat  but  is  very  slightly  in- 
clined towards  the  axis  of  the  holder. 
If  the  supplemental  cap  is  beveled  or 
tapered  the  bevel  or  taper  begins  so 
close  to  the  end  and  is  so  abrupt  as  to 
be  in  marked  contrast  with  the  taper 
shown  in  the  drawings  of  the  plain- 
tiff's patent.  It  was  therefore  held 
that  there  had  been  no  infringement  by 
the  defendants,  and  a  decree  was  given 
accordingly. 


PROFITABLE  PUBLICITY 


To  1)0  able  to  sec  ourselves  as  others 
see  us — to  l<iok  upon  our  advertisements 
with  the  probable  viewpoint  of  likely 
readers  —  would  eliminate  advertising 
waste  considerably,  and  also  help  attain 
greater  proficiency.  Following'  is  a  plan 
for  criticising  copy  as  used  by  the  copy 
chief  of  one  successfully  advertised  con- 
cern, that  brings  out  the  basic  principles 
which  make  for  all-round  perfection.  To 
answer  the  questions  truthfully  means 
better  advertising  with  more  assured  re- 
turns. 

1.  Is  it  true? 

If  the  statements  contained  in  the  ad- 
vertisement are  not  true,  the  man  who 
wrote  it  is  not  honest.  He  may  "get 
away  with  it"  for  a  while,  but  he  is 
bound  to  be  found  out,  but  his  career  as 
an  advertiser  is  over.  Once  the  confi- 
dence of  the  public  is  lost,  it  is  hard  to 
regain. 

2.  Is  it  too  broad  ? 

Your  ad  may  be  true  for  the  most 
part,  but  may  claim  a  little  too  much,  or 
take  in  a  little  too  much  territory.  This 
includes  what  is  known  as  extravagant 
Language. 

3.  Ts  it   reasonable? 

Unless  what  you  say  is  reasonable  and 
believable,  it  is  likely  fo  be  doubted. 
This  is  so  whether  the  ad  be  true  or  not. 
T  know  of  one  firm  who  purposely  re- 
frained from  stating  all  that  a  certain 
machine  could  do.  They  knew  if  they 
published  the  entire  truth  it  would  not 
he  believed.  State  only  what  you  think 
will   be  believed. 

4.  Ts  it  far-fetched? 

Do  not  use  an  example  in  your  ad  that 
needs  an  explanation.  Do  not  use  words, 
phrases  and  headlines  which  have  no  con- 
nection with  the  matter  in  hand.  That 
is  a  common  fault  of  the  novice  in  ad- 
vertising. 

•r>.   Is  it  painfully  funny? 

If  you  want  to  become  a  successful  ad- 
writer,  don't  try  to  be  funny.  Buying 
goods  and  paying  money  for  them  is  a 
serious  business.  If  people  want  jokes, 
they  know  where  to  look  for  them. 
Human  interest  in  an  ad  does  not  mean 
wit. 

6.  Is  it  grammatical  ? 

Once  in  a  while,  but  not  often,  a  piece 
of  copy  gets  out  with  a  glaring  error  in 
its  grammar.  Some  copy-writers  expect 
the  boss  to  find  such  errors  and  correct 
them.     The  boss  usually  finds  a  way  out 


of  the  difficulty  of  getting  a  new  copy- 
writer. 

7.  1  las  it   too  much  novefty  ? 

All  of  us  are  continually  trying  to  gel 
something  new  into  our  ads,  which  is 
light  and  proper;  but  there  is  such  a 
t  ling  as  too  much  novelty.  In  that  case, 
the  prospective  customer  may  be  so  in- 
terested in  the  appearance  of  the  ail 
that  he  forgets  all  about  the  article  ad- 
vertised. Better  be  original  in  the  way 
of  describing  the  goods,  rather  than  in 
I  lie  genera]  appearance  of  the  ad. 

8.  Does  it  "knock"? 

The  ad  that  "knocks"  a  competitor's 
goods  or  service  is  likely  to  prove  a 
boomerang.  The  American  love  of  fail1 
play  makes  "knocking"  in  an  ad  out 
of  the  question.  Don't  do  it.  It  is 
neither  fair  nor  safe.  The  best  way  is 
not  to  mention  your  competitor.  In 
some  cases  the  public  doesn't  know  you 
have  a  competitor  until  you  mention  him 
in    your   advertising. 

9.  Are  there  superfluous  words? 
When  you  pay  15  cents  per  line  and 

upwards,  you  can  see  that  you  have  no 
room  for  superfluous  words.  Unneces- 
sary adjectives  are  often  used.  Some- 
times a  whole  phrase  can  be  cut  out. 
Phrases  can  often  be  reduced  to  a  single 
word.  Cut  your  long  and  involved  sen- 
tence into  two  or  three  short  ones.  You'll 
save  words  by  it. 

10.  Is  the  language  too  flowery? 

Beware  of  flowery  or  "flossy"  lan- 
guage. We  are  all  tempted  to  use  it  at 
times,  but  it  seldom  sells  goods.  People 
like  the  truth,  told  in  an  interesting  way, 
in  the  language  they  are  accustomed  to 
speak  and  hear. 

11.  Will  it  be  understood  by  the  aver- 
age reader? 

If  it  will  not.  write  it  aizain.  It  is  the 
average  reader  who  buys  the  most  goods, 
not  the  "high-brows"  nor  the  "low- 
brows." 

12.  Does  your  caption  "say  some- 
thing"? 

Tt  is  well  to  put  as  much  meaning  into 
your  headline  as  possible.  Study  the 
newspaper  headlines.  See  what  a  story 
they  tell  in  four  words.  Don't,  by  all 
that's  good  and  bad  in  advertising,  start 
your  ad  with  a  current  phrase  or  saying, 
such  as  "I  should  worry."  These  phrases 
are  meaningless  and  will  turn  people  of 
intelligence  and  refinement  away  from 
your  ad. 

26 


Pi.  Have  you  put  the  "punch"  in? 

This  is  sometimes  referred  to  as  the 
"kick,"  and  means  the  summing  up  or 
the  appeal  to  buy.  Without  it,  the  ad  is 
Hat.  There  seems  to  be  something  miss- 
ing. It  may  be  a.  mere  suggestion,  as: 
"There's  a  photographer  in  your  town," 
or  it  may  be  in  the  form  of  a  question, 
as:  '•Have  you  a  Bell  telephone?" 

14.  Is  the  first  sentence  worth  read- 
ing? 

Make  your  first  sentence  a  strong 
one,  and  don't  make  it  too  long.  Many 
otherwise  good  ads  fail  to  secure  a  read- 
ing, and  fetch  up  in  the  "also-ran" 
cdass  because  they  get  a  poor  start. 

lf>.  Are  punctuation  and  spelling  cor- 
rect ? 

If  you  make  an  error  in  these,  the  read- 
er's confidence  is  weakened  in  what  you 
have  to  say.  Don't  be  afraid  to  use  the 
dictionary. 

16.  Is  the  construction  of  the  sen- 
tences smooth? 

This  simply  means  is  the  ad  easy  to 
read  and  easy  to  understand.  Short  sen- 
tences and  plain  words  will  help.  Re- 
member that  everybody  does  not  pos- 
sess a  highschool  education,  and  very 
few  are  mind-readers. 

17.  Is  the  ad  likely  to  start  a  contro- 
versy ? 

If  it  is.  better  think  twice  before  you 
publish  it.  A  controversy  is  an  easy 
thing  to  start,  but  hardly  a  wise  thing. 
The  starter  of  it  usually  comes  in  sec- 
ond best. 

18.  Is  it  contrary  to  the  policy  of  the 
house? 

Every  organization  has  a  policy.  That 
policy  may  be  an  unwritten  law,  but  it 
sets  forth  certain  things  which  must  not 
be  mentioned  in  the  advertising.  If  the 
copy- writer  desires  to  avoid  unpleasant 
interviews  with  the  powers  that  be  he 
will  study  the  house  policy  and  avoid 
(dashes  with  it. 

19.  Is  there  too  much  copy  for  the  size 
of  type  desired? 

If  you  want  the  printer  to  be  your 
friend,  and  this  is  highly  desirable,  you 
will  write  the  copy  to  fit  the  space. 
Study  it  out.  There  are  several  meth- 
ods. 

20.  Is  the  illustration  dignified? 

The  same  thing  applies  here  as  was 
said  of  "painfully  funny"  copy.  Don't 
spend  good  money  for  space  and  fill  it  up 


BOOKSELLER     AND     STATIONER 


27 


with  so-called  funny  pictures.  It's  the 
mark  of  the  novice. 

21.  Does  it  tell  a  story,  per  se? 

Your  illustration  should  at  least  iden- 
tify the  line  of  business  it  is  supposed  to 
advertise.  If  it  does  not,  choose  some- 
thing  else. 

22.  Does  it  fit  the  copy? 

Some  folks  who  write  advertisements 
evidently  think  any  picture  will  do  so 
long-  as  it  is  a  picture.  That's  why  we 
sec  a  picture  of  a  pretty  girl  used  to  ad- 
vertise building  brick,  or  a  photograph 
of  a  man  with  whiskers  used  to  advertise 
flour.  Avoid  stock  cuts.  An  experienced 
ad-reader  will  recognize  one  ten  feel 
away. 

23.  Is  it  pleasing? 

Your  illustration  may  be  very  appro- 
priate; but  be  slow  in  using  it  if  it  car- 
ries an  unpleasant  suggestion.  The 
reader  does  not  like  to  have  his  senses 
shocked.  Some  ads  I've  seen  have  been 
little  short  of  repulsive. 

24.  Does  the  ad  "look  good"  to  you  .' 
If  you  feel  that  something  is  not  just 

righi  about  it,  put  it  on  the  operating- 
table  and  turn  the  X-ray  on.  It  isn't 
safe  to  take  a  chance  on  that  something. 

25.  Would  you  read  it  in  a  news- 
paper if  you  had  not  written  it? 

Look  the  ad  over  from  the  standpoint 
of  the  ordinary  newspaper  reader.  For- 
get that  you  wrote  it.  Imagine  that  it 
is  the  ad  a  competitor  wrote.  If  it  still 
looks  all  right,  it  must  be  good. 

26.  Deep  down  in  your  own  heart  do 
you  think  it  is  a  good  ad? 

That  is  the  final  test.  You  man  con- 
vince others  that  it  is  a  good  ad,  but 
unless  you  can  convince  yourself,  you 
are  making  a  mistake. 

If  your  ad  successfully  passes  all 
these  tests,  you  are  justified  in  trying  it 
on  the  public. 


attached  to  a  bottle  by  means  of  which  a 
fountain  pen  can  be  filled  without  soil- 
ing the  hands  and  no  matter  how  long 
the  filler  is  held  in  the  barrel  of  the  pen, 
a  scientific  principle  prevents  the  ink 
from  rising  to  a  point  about  half  an  inch 
from  the  top. 

The  Japan  Paper  Company  showed  a 
series  of  photographs  demonstrating  the 
process  of  hand-made  papers,  both 
Japanese  and  Italian. 

Among  the  paper  exhibitors  were 
Henry  Lindcnmeyr  &  Sons,  whose  booth 
was  artistic  in  every  way;  the  Hammer- 
mill  Paper  Company,  S.  D.  Warren  & 
Co.,  the  Seymour  Company,  the  Parsons 
Paper  Company,  Beckett  Paper  Com- 
pany, Merriam  Paper  Company,  W.  M. 
Pringle  &  Co.,  Dill  &  Collins  Company, 
('.  II.  Dexter  &  Sons,  and  the  District  of 
Columbia  Paper  Co. 

Of  interest  to  all  was  the  historical 
showing  of  the  printing  press  illustrat- 
ing the  development  from  the  hand  to 
power  press,  which  were  first  introduced 
a  hundred  years  ago.  This  was  also  ac- 
companied by  a  series  of  portraits  of 
the  leading  figures  in  the  development  of 
press  work. 


MANY  GOOD  REASONS  FOR  STOCK- 
ING ARTISTS'  MATERIALS. 

There  are  many  reasons  why  stationery 
-tores  should  have  a  complete  depart- 
ment of  artists'  materials  and  drawing 
supplies.  A  pregnant  reason  is  that  the 
demand  for  both  is  increasing  yearly 
among  the  general  public,  but  princi- 
pally from  schools. 

To  the  best  customers  of  every  large 
stationer  can  be  reckoned  the  large  cor- 
porations of   his   town   or  district.     The 


customary  manner  of  these  corporations, 
in  purchasing,  is  to  invite  tenders,  and 
in  many  instances,  for  yearly  require- 
ments. On  the  tenders  are  usually  in- 
cluded the  requirements  in  drawing  ma- 
terials, and  thus  it  is  that  if  the  stationer 
is  in  a  position  to  quote  on  these  also, 
his  opportunities  of  doing  a  more  ex- 
tensive business  are  increased. 

There  always  is  a  steady  demand 
among  his  retail  customers,  which  in 
itself  should  warrant  the  addition  of  an 
artists'  material  department  to  the  pro- 
gressive stationery  store. 

Art  is  being  taught  more  and  more  in 
public  schools,  and  the  demand  for  sup- 
plies is  thereby  stimulated.  It  is  the  store 
carrying  artists'  materials,  and  the  best 
assortment  thereof,  which  enjoys  this 
business. 

If  the  stationers  of  Canada  neglect  to 
cater  to  purchasers  of  artists'  materials 
there  is  only  one  outcome,  and  that  is, 
the  trade  will  be  diverted  to  mail  order 
houses,  or  the  large  buyers  will  go  direct 
to  the  manufacturers.  This  means  a  loss 
to  the  local  dealers,  and  a  loss  to  the 
town  as  well.  "Bookseller  and  Sta- 
tioner" received  information  recently 
that  one  of  the  largest  wholesale  firms 
handling  artists'  materials  in  the  United 
States  did  a  very  considerable  mail  order 
business  with  school  boards  and  other 
huge  customers  in  Canadian  towns  and 
cities.  This  would  seem  to  indicate  that 
the  matter  is  one  to  which  dealers  should 
give  close  attention  with  a  view  to  find- 
ing out  if  they  really  are  acting  wisely 
in  overlooking  the  possible  opportunity 
for  working  up  a  good  trade  in  artists' 
supplies. 


GRAPHIC  ARTS  EXPOSITION. 

There  was  much  of  interest  to  sta- 
tioners at  the  Graphic  Arts  Exposition 
held  in  the  Grand  Central  Palace  in  New 
York  during  the  week  of  April  30th.  It 
was  attended  by  a  representative  of 
Bookseller  and  Stationer  and  while  much 
could  be  said  of  the  exhibits  of  printing 
machinery  constituting  the  main  feature 
of  the  show,  stationers  will  be  more  in- 
terested in  hearing  about  the  exhibits 
more  directly  associated  with  their  trade. 
Paper  manufacturing  houses  were  large- 
ly represented,  and  an  interesting  fea- 
ture was  a  motion-picture  film  illustrat- 
ing the  process  of  paper  making  in  all 
stages. 

Among  the  interesting  exhibits  were 
the  latest  devices  for  die  stamping  and 
engraving,  which  are  receiving  increas- 
ing attention  on  the  part  of  retail  sta- 
tioners. 

Among  the  other  new  items  shown  was 
the  LI-PO  ink  filler,  an  ingenious  device 


Personal  Greeting  Cards 

Sales   Can  Be  Greatly  Increased   if   Local   Field   is  Thoroughly   Worked 


T  T  AVE  YOU  begun  your  1(J14  personal 
greeting  card  campaign,  Mr.  Sta- 
tioner.' 

If  not,  better  get  busy! 

The  local  dealer  should  get  practically 
all  this  business  in  his  town,  but  the 
trouble  often  is  that  he  waits  too  long 
and  as  a  result,  salesmen  from  the  larger 
cities  blow  into  a  town,  scurry  around 
from  office  to  office,  displaying  enthusi- 
asm and  pouring  forth  a  good  line  of 
talk,  enabling  them  to  carry  off  a  good 
grist  of  orders  despite  the  fact  that  fre- 
quently their  samples  are  last  year's 
left-overs  obtained  in  job-lots  from  large 
manufacturers  of  personal  greeting  cards 
and  priced  considerably  higher  than  the 
better  and  more  up  to  date  cards  that 
are  purchased  in  the  regular  way  by  the 
retail  stationers. 


It  is  up  to  the  home  dealer  to  show 
more  initiative  in  getting  after  business. 
Personal  letters  and  newspaper  publicity, 
combined  with  individual  solicitation 
pointing  out  the  advantage  of  getting  the 
more  select  cards  and  the  better  value 
to  he  obtained  right  at  home  from  the 
local  merchant,  will  result  in  materially 
augmenting  sales. 

There  is  a  big  chance  for  every  sta- 
tioner to  greatly  extend  his  sales  of  these 
greeting  cards,  if  he  will  only  cultivate 
this  trade  as  he  should  and  fully  co- 
operate with  the  firms  who  specialize  in 
these  productions. 

They  are  easy  to  sell,  the  profit  is  good. 
Then  why  not  concentrate  on  this  line, 
so  organizing  your  efforts  as  to  complete- 
ly cover  the  town  and  district? 

Get  busy  to-day. 


Predicting  a  Run  of  Blues  in  Wallpaper 

Delft  Blue  Coming  Strong  for    Dining-room  Decoration — Quaint  Designs  in 
Period  Chintz  Patterns — Papers  Made    in    Greater    Widths    to    Avoid    Seams 


NOW  THAT  the  "Clean  Up," 
Paint  Up"  idea  is  taking-  hold 
all  over  the  country,  it  is 
easy  to  anticipate  an  enlivening  interest 
in  house  decorations,  pictures  and  pic- 
ture frames,  and  no  mean  increase  in 
wall  paper  sales.  It  remains  for  the 
bookseller  and  stationer  to  acquaint 
himself  with  the  season's  styles  and  pat- 
terns so  as  to  he  in  a  position  to  in- 
telligently advise  prospective  customers. 
It  is  the  opinion  of  experts  the  whole 
trend  in  wall  papers  and  mural  and  room 
decorations  is  toward  simplicity  of  de- 
sign and  softer  tones.  This  opinion  is 
borne  out  by  many  others  who  say  that 
plain  and  "semi-plain"  patterns  will  be 


.       .  ,  ■■     •; 


One  i>f  the  patterns  included  in  a  targe 
range  of  attractive  gilt  colorings  and  em- 
bossed Hats.  Suitable  for  drawing-room 
or  sitting-room,  particularly  where  color 
and  warmth  are  desired  to  relieve  the 
plain  wall.  The  2%-inch  band  may  be 
separated  from  the  frieze  to  form  the  base 
trimmer,  as  shown. 


much  in  vogue  this  spring.  On  the  other 
hand,  there  are  a  few  who  claim  that 
small  patterns,  tapestries,  cloth  effects 
and  striped  patterns  will  be  the  thing 
rather  than  the  plain.     Paris  is  the  auth- 


ority for  the  latter  view  where  some  re- 
cent interior  designs  are  brilliant  in 
coloring's. 

"Fabric  effects  such  as  burlaps, 
crashes,  and  ehambrays,  of  course,  are 
always  in  vogue  more  or  less,"  said  one 
authority,  "and  leather  effects,  hide  and 
ooze,  both  plain  and  blended,  will  be  ap- 
preciated by  a  section  of  the  public  and 
sold  to  a  greater  or  less  extent." 

While  the  consensus  of  opinion  is  that 
the  "cut  out"  borders  and  panels  show 
no  signs  of  waning,  (and  some  say  they 
will  be  more  popular  than  ever)  others 
again  suggest  trying  to  get  away  from 
the  "cut  out"  borders  to  other  designs, 
but  as  far  as  the  writer  can  learn,  these 
dt  her  designs  to  fill  the  place  of  the 
"cut  out"  do  not  seem  to  be  coming 
forward  and  as  there  is  nothing  very 
striking  to  display  in  its  place  it  is 
iikely  that  the  pre-ent  borders  will  re- 
main. 

Quaint  designs,  according  to  many,  are 
meeting  witli  good  demand.  Many  pretty 
ami  interesting  Queen  Anne  and  Early 
Victorian  chintz  patterns  are  to  be  seen 
showing  traces  of  Chinese  and  Hast  In- 
dia influence  on  English  life  and  art.  In 
deference  to  this  demand  many  merch- 
ants keep  books  showing  period  designs 
for  complete  rooms.  These  books  are 
shown  to  patrons  on  request  or  where  a 
suggestion  of  certain  styles  would  be 
helpful. 

Blue  a  Coming  Color. 
for  dining-room  decorations  blue  is 
declared  to  be  the  coming  favorite;  the 
shade  being  what  is  known  as  delft  blue. 
For  other  rooms  as  well  this  will  lie  a 
popular  color.  As  a  matter  of  fact  one 
wholesale  firm  claimed  that  they  have 
sold  more  blue  papers  and  decorations 
ii,  the  last  two  months  than  they  did  in 
the  three  years  previous  to  that  time. 
Blue  has  been  a  fashionable  color  in  the 
United  States  for  some  time  but  is  com- 
paratively new  in  the  Canadian  trade. 
It  is  now  to  a  considerable  extent  replac- 
ing the  brown   so  much   used  of  late. 

In  drawing  rooms,  besides  blue,  grays 
and  gray  tans,  soft  gray  colorings  and 
gray  ami  brown  will  be  leaders.  Some 
Chinese  and  Japanese  papers  of  foliage 
designs  are  coming  in  as  well  and  will 
no  doulit  have  many  followers.  Eight 
foliage  backgrounds  may  be  mentioned, 
particularly,  as  likely  candidates  for 
favor. 

For  halls  and  on   plainer  walls,  tapes- 
tries   and    cloth    effects    will    have    good 
vogue,   tweed     and     serge     effects  being 
aimed    at.      German    styles  are   also    ex- 
28 


pected  to  meet  with  approval.  These 
are  distinguished  by  neat  little  coloring 
touches  of  black,  black  and  white,  black 
and  white  and  blue,  and  black  and  white 
and  gray.  Java  canvas  will  also  meet 
with  good  sales,  it  is  believed. 

In  bedroom  decorations,     floral     pat- 
terns    and    pretty    bright    cretonnes   are 


A  beautiful  cut-out,  14-inch  frieze  and 
3%-inch  base  trimmer  is  here  shown  with 
one  of  the  new  blended  oatmeals.  The 
frieze  is  also  shown  with  plain  oatmeals, 
bronze  grounds  and  leathers  in  many 
excellent  color  treatments.  An  appropriate 
dodo   design   is   hung   below   the   chair   rail. 

shown  and  it  is  here  alone  that  bright 
colors  are  allowed  any  run.  They  will 
Ik  seen  particularly  in  the  borders,  as 
the  body  of  the  paper  will  tend  toward 
the   plainer  patterns. 

Demand   for  Matched  Hangings. 

This  year  a  greater  call  than  ever  will 
lie  made  for  actual  matches  between 
draperies  and  papers,  and  draperies 
manufactured  exactly  to  match  the 
papers   are   expected    to    meet   with   good 


BOOKSELLER     AND      STATIONER 


29 


demand.  Some  dealers  claim  that 
matched  decorations  are  not  sold  as 
much  as  they  should  be,  and  a  special 
effort  will  be  made  to  educate  the  public 
up  to  buying  draperies  with  an  eye  to 
match  wall  papers  exactly. 

Distinctive  Decorations. 

"Of  course,"  said  one  successful  deal- 
er, "the  better  class  of  people  are  look- 
ing for  distinctive  decorations  and  art 
not  following  any  set  style.  We,  for  our 
part,  do  all  we  can  to  encourage  them 
in  this  and  try  to  suggest  something 
new  in  some  of  the  details  of  room 
decoration  for  nearly  everybody.  As  a 
rule,  we  try  to  sell  heavy  patterns  for 
rooms  where  heavy,  solid  furniture  will 
bt  used,  such  as  libraries,  dining  rooms, 
etc.  Then  for  others,  such  as  bedrooms, 
we  try  to  sell  something  in  curved,  easv, 
graceful  patterns.  Personally,''  he  eorf- 
tinued,  "we  do  not  think  that  the  "cut 
out"  floral  border  is  the  best  for  dining 
rooms  or  libraries.  We  prefer  for  these 
rooms  straight  lines  and  sharp  corners 
in  the  border  instead  of  curved  lines 
and  round  corners." 

One  more  point  that  ought  to  be  men- 
tioned is  that  papers  are  coming  now  in 
much  wider  sizes  than  formerly.  The 
idea  is  to  avoid  seams  on  the  wall  as 
much  as  possible.  So  widths  now  run 
from  30  to  35  or  36  inches  and  some  still 
wider. 

The  cut-out  frieze  may  be  looked  for 
to  continue  strong  for  the  bedroom,  to 
be  used  with  or  without  paneling  and 
with  solid  tint  backgrounds.  In  color- 
ing, the  Queen  Anne  influence  as  ap- 
plied in  colonial  effects  will  be  popular; 
flower  designs  will  be  seen  in  bright 
colors,  but  not  to  such  an  extent  as 
might  be  called  gaudy,  and  there  will 
be  an  Oriental  or  Indian  effect  intro- 
duced into  some  of  the  patterns.  In 
living  rooms  the  cold  of  the  Canadian 
Winter  and  the  fact  that  there  is  so 
much  outside  life  in  the  Summer  leads 
to  a  tendency  for  warmer  effects  in  col- 
oring and  a  departure  from  anything 
severe  in  pattern  effects.  In  fact  in  the 
ultra  fashionable  decorative  schemes 
the  influence  of  the  futurist  and  impres- 
sionist schools  of  art  may  be  expected 


to  find  a  place  in  the  wall  papers  of  the 
future  as  it  has  in  draperies,  screens, 
etc. 

The    Fall    trade    will   see   chintz,    oat- 
meals,  and    Cordova    and   Ooze   leathers 


The  flora]  chintz,  which  is  shown  in 
many  colorings  in  plain  anil  ink-embossed 
treatments,  has  a  cut-out  9-ineh  border 
from  which  is  also  cut  the  narrow  trail 
used  for  the  base  runner.  A  dainty  drop- 
ceiling  pattern  is  shown  in  tapestry  color- 
ings, which  also  appear  in  mica  finish  on 
cream  and  white  grounds. 

and  weave  effects  in  transparent  colors 
as  popular  sellers  with  borders,  often 
with  two  or  three  decorative  trimmers, 
giving  an  opportunity  for  a  number  of 
combinations  in  borders  and  trimmings. 
Cut-off  Band  for  Base. 
For  the  room  where  it  is  desired  to 
give  a  homelike  impression  and  appear- 


ance the  18-inch  frieze  will  still  be  used 
and  the  novelty  of  the  cut-off  band 
from  the  frieze  for  use  as  a  base  de- 
coration lias  taken  a  stand  in  popularity 
which  will  be  effective  for  some  time 
to  come. 

Continued  simplicity  in  colorings  and 
patterns  and  the  tendency  for  self-tone 
backgrounds  whether  plain  or  patterned 
will  be  relieved  to  some  extent  by  the 
introduction  of  warm  colors.  In  the 
hangings  there  will  be  a  tendency  shown 
— a  prominent  designer  believes — to  de- 
part from  the  heavily  patterned  chintz 
effects  for  something  more  plain.  For 
example,  with  a  frieze  with  a  pattern 
worked  out  in  mauve  and  green  he 
would  look  to  see  a  tasty  effect  with  a 
plain  tone  mauve  hanging,  with  the 
option  of  producing  a  brighter  effect 
by  the  use  of  a  green  border. 

Effects  to  Suit  Rooms. 
In  the  majority  of  rases  it  will  al- 
ways be  found  that  it  is  in  the  room 
that  the  solution  for  the  decoration 
scheme  is  to  be  found.  There  are  walls 
that  are  so  broken  by  windows  that 
paneling  is  not  desirable;  there  are 
rough  surfaces  which  require  something 
in  the  nature  of  an  allover  pattern  with 
distinct  markings  to  make  an  effective 
relief;  there  are  the  uses  to  which  a 
room  will  be  put;  there  are  low  ceil- 
ings where  a  narrow  frieze  is  desirable 
and  high  ones  where  the  dado  is  effec- 
tive. Then,  too,  the  furniture  of  a  room 
is  a  factor.  Where  there  is  a  lot  of  low 
furniture  against  the  wall  the  effect  of  a 
narrow  frieze  is  to  create  an  unbalanced 
appearance,  and  where  chyitz-covered 
articles  are  in  evidence  there  is  a  call 
for  a  corresponding  weight  in  the  frieze 
or  ceiling  panel. 


SELL  HIM    WHAT    HE   ASKS  FOR. 

If  a  customer  wants  a  certain  book 
out  of  stock,  don't  knock  it  in  your  at- 
tempt at  substitution  with  another,  be- 
cause it  will  react  against  you.  The 
customer  is  to  blame  if  you  sell  him  the 
book  he  asks  for,  but  he  will  blame  you 
if  you  sell   him  the  wrong  one. 


An  exquisite  panoramic  frieze,  the  decorative  handling  and  high-keyed  color  scheme  of  which  suggests  a  modern 
treatment  in  light  tones  of  the  morning  room,  boudoir,  reception  or  music  room.  It  is  thirty  inches  wide  in  a  fifteen- 
foot  repeat  pattern.     Shown  by  Stauntons,  Limited. 


Posting  the  Beginner  in  Photography 

Practical  Information  Should   be  Afforded    to    the    Beginner    by 
the    Dealer — Importance  of  Carefully  Following  Out  Instructions 


PRACTICAL  information  for  the  be- 
ginner in  photography  should  go 
with  every  camera  sold  and  the 
dealer  or  his  assistant  in  charge  of  the 
camera  department  should  be  able  to 
help  not  only  beginners  but  more  ex- 
perienced amateurs  in  the  way  of  help- 
ful suggestions.  Following  is  an  article 
from  "Photography,"  which  can  be 
profitably  read  by  the  dealer  and  he  can 
advantageously  pass  this  advice  to  the 
amateur  photographers  who  are  his 
customers: — 

Modern  photography  consists  very 
largely  of  the  following  of  instructions. 
The  aim  of  the  manufacturer  has  been 
to  eliminate  as  much  as  possible  the 
necessity  for  knowledge  and  skill,  as  far 
as  the  production  of  a  straightforward 
photograph  is  concerned;  and  although 
there  is  still  just  as  much  need  of  these 
qualities  as  there  ever  was,  if  indeed 
the  need  is  not  greater,  it  is  called  for 
in  other  direct  ions,  the  routine  opera- 
tions connected  with  the  camera  having 
been  simplified  to  a  remarkable  extent. 
The  lesson  that  the  photographer  has  to 
learn  nowadays  is  to  work  strictly  to  in- 
structions. 

Best  to  Follow  Instructions. 

It  may  be  that  some  of  the  very  de- 
finite directions  may  be  departed  from 
with  impunity;  and  an  expert  can  deal 
in  what  looks  like  a  very  rough-and- 
ready  way  with  formulae  and  prescrip- 
tion. But  it  is  because  he  is  an  expert, 
and  knows  what  things  must  be  done 
with  precision  and  what  may  be  handled 
loosely;  and  anyone  who  has  not  that 
knowledge  who  attempts  to  do  the  same 
sort  of  thing  will  find  out  his  mistake. 
For  this  reason,  one  impresses  on  the 
amateur  the  necessity  for  doing  his  best 
always  to  carry  out  the  instructions 
which  are  given  him  from  a  reliable 
source  as  to  the  treatment  of  the  materi- 
als he  uses.  The  "reliable  source"  in 
most  cases  is  the  maker,  and  his  goods 
are  certainly  not  receiving  fair  play  if 
they  are  not  dealt  with  strictly  on  the 
lines  laid  down  by  him. 

"Guesswork  Will  Not  Do." 

Departures  from  the  instructions  usu- 
ally takes  one  of  two  forms.  One  may  be 
ignoring  the  need  for  accuracy.  The  in- 
structions issued  with  a  famous  plate 
used  to  bear  in  large  letters  the  words, 
"Guesswork  will  not  do,"  and  it  would 
be  well  if  those  on  every  box  and  packet 
were  inscribed  in  the  same  way.  When 
the  directions  state  that  a  print  is  to  be 
"washed  in  three  changes  of  water,"  for 


instance,  to  leave  a  pile  of  prints  on  the 
bottom  of  a  dish,  while  the  dish  itself  is 
filled  and  emptied  three  times,  is  not 
carrying  out  the  instructions  in  the 
spirit,  even  if  it  is  in  the  letter.  Then 
again,  not  only  must  guesswork  be 
avoided.  Common-sense  must  be  used, 
to  make  sure  that  the  instructions  are 
carried  out  in  the  sense  in  which  they 
are  meant  to  be  carried  out.  If  the  re- 
sult is  unsatisfactory,  the  photographer 
only   has  himself  to  blame. 

Some  Ways  of  Going  Wrong. 

One  must  remember  that  a  series  of 
operations  carried  out  upon  a  single 
plate  or  print  successfully  can  only  be 
] nil'ormed  on  a  number  with  equal  suc- 
eess  by  taking  care  that  each  has  just  as 
much  separate  treatment  as  if  it  were 
alone.  No  one  would  take  one  print,  put 
a  piece  of  plain  paper  down  on  the  face 
of  it  and  leave  that  there  all  the  time 
toning,  fixing  and  washing  were  being 
carried  out,  and  expect  those  processes 
to  lie  properly  performed;  yet  that  i.s 
frequently  what  is  done  when  a  batch  of 
prints  are  dealt  with,  and  as  often  as  not 
the  want  of  success  is  put  down  to  the 
paper.  In  the  same  way,  solutions  are 
used  over  and  over  again,  ignoring  alto- 
gether the  fact  that  not  only  do  they 
become  weakened  by  use,  but  they  also 
become  charged  with  by-products,  which 
may  have  a  most  injurious  effect.  In 
the  case  of  developers  we  know  that 
these  products  are  very  harmful,  and 
make  it  quite  improper  to  use  the  same 
solution  for  more  than  one  plate. 

The  other  way  in  which  some  workers 
depart  from  instructions  is  by  attempt- 
ing to  graft  part  of  one  system  on  to 
part  of  another.  It  may  be  done  suc- 
cessfully in  some  cases,  but  it  needs  the 
expert  to  know  when.  As  a  general  rule 
it  is  best  to  assume  that  if  there  are 
more  than  one  set  of  directions  amongst 
which  our  choice  may  be  made,  the 
chosen  set  should  be  adopted  to  its  en- 
tirety. 

Beginners  Must  Depend  Upon  Directions. 

Explicit  instructions  on  all  points  are 
very  valuable,  and  it  is  in  this  that  such 
articles  as  the  "Lessons  for  Beginners" 
are  often  so  useful.  It  wants  a  good 
deal  of  skill,  and  a  very  complete  plac- 
ing of  oneself  in  the  position  of  the  com- 
plete beginner,  to  describe  an  operation 
so  fully  as  to  leave  no  loophole  for  error. 
(In  this  respect  some  of  the  makers'  in- 
structions leave  room  for  improvement). 
Having  got  such  implicit  instructions, 
they  should  be  read  through  very  care- 
30 


fully,  a  note  made  of  those  points  which 
one  might  be  likely  to  overlook,  however 
insignificant  such  details  may  seem, 
weighing,  measuring  and  timing  as  care- 
fully as  possible.  If  after  doing  this  the 
results  are  not  what  they  should  be,  it 
will  be  found  much  easier  to  locate  what 
is  wrong;  while,  of  course,  the  chances 
that  they  will  be  successful  are  im- 
mensely increased.  The  value  of  strict 
attention  to  details  is  shown  by  a  fact 
which  almost  everyone  must  have  no- 
ticed; namely,  the  success  which  so  often 
crowns  the  beginner's  first  attempts,  but 
i.'  wanting  in  his  latter  ones.  At  first, 
he  sticks  as  closely  as  he  can  to  the  in- 
structions. He  knows  nothing  about 
uhat  he  is  doing,  and  he  knows  he  knows 
nothing.  Later  on,  familiarity  leads  him 
to  deal  in  a  free  and  easy  manner  with 
his  directions,  and  it  needs  failure  to 
pull  him  up  and  put  him  on  the  straight 
path  once  more. 


Among  the  new  cameras  being  shown 
this  season  is  the  vest  pocket  carbine. 

The  Ansco  Company  is  making  a  fold- 
ing pocket  camera  of  the  popular 
rounded-end  models.  The  new  features 
embodied  include  a  sun-focusing  device, 
auto  piano-reversible  view-finder,  a  new 
spool  -  holding  arrangement,  noiseless 
winding  key,  a  support  which  folds  in- 
side the  camera  when  closed,  and  a  back 
locking  device  which  eliminates  side 
clips. 

ffl 

The  Toronto  Camera  Club  held  its 
eleventh  salon  and  twenty-third  annual 
exhibition  of  pictures  in  the  club  rooms, 
Gould  Street,  April  27  to  May  2. 


WHAT  CONFIDENCE  IN  GOODS 
WILL  DO. 

A  story  was  told  recently  to  show  the 
selling  power  of  the  bookseller,  and  the 
enormous  effect  of  enthusiasm  on  the 
sale  of  books.  A  publisher's  represen- 
tative called  on  a  western  dealer,  but 
found  him  unwell.  He  sent  him  a  copy 
of  "The  Amateur  Gentleman,"  which 
he  was  handling,  with  the  request  that 
iL,  be  read.  The  sick  man  read  it  and 
thought  the  story  Al.  He  sent  in  an  or- 
der for  500,  and  sold  them  with  the  ut- 
most confidence  that  he  was  selling  a 
book  that  would  be  appreciated.  He 
sent  in  a  repeat  order  for  250  inside  of 
two  or  three  months. 


CANADIAN  SUMMARY. 
Fiction. 
1, — Diane  of  the  Green  Van.     Leona 

Dalrymple 196 

2. — The  Inside  of  the  Cup.    Winston 

Churchill   185 

3.— Fortunate  Youth.     W.  J.  Locke.     83 
4. — T.   Tembarom.  Francis  Hodgson 

Burnett   82 

5.— Rocks  of  Valpre.    Edith  M.  Dell     78 
6.— The    Woman    Thou    Gavest    Me. 

Hall   Caine 65 

Non-Fiction. 
1 — Canadian  Addresses.    Hon.  Geo. 

E.  Foster 
2. — Sir  Chas.  Tupper's  Reminiscences. 
3.— The  Senate  of  Canada.  Sir  Geo.  Ross. 

Juvenile. 

1.— Mutt  and  Jeff,  No.  3. 
2.— Children  of  the  Wild. 
3.— Wizard  of  Oz. 


BEST  SELLERS  IN  THE  UNITED 
STATES. 

Diane  of  the  Green  Van    224 

The  Inside  of  the  Cup   183 

Pollyanna     130 

T.    Tembarom    129 

The   Devil's    Garden    120 

Captain  Dan's   Daughter    113 


A   REMARKABLE   RECORD. 

In  connection  with  the  position  of 
"  The  Inside  of  the  Cup  "  in  this 
month's  compilation  of  the  best  selling 
books  in  Canada,  it  is  interesting  to  re- 
view the  remarkable  record  this  book 
has  achieved.  It  made  its  first  appear- 
ance among  the  six  best  sellers  in  the 
issue  for  last  August — i.e.,  covering 
sales  during  the  month  of  June.  It 
came  out  second  that  month,  and  then 
for  eight  months  in  succession  it  headed 
the  list  and  this  month  is  a  strong  sec- 
ond, the  novel  having  the  honor  of  sup- 
planting it  in  first  place  being  Leona 
Dalrymple 's  novel,  "Diane  of  the 
Green  Van."  It  will  be  observed  that 
these  two  books  occupy  relative  posi- 
tions in  the  United   States  list. 


PUBLISHERS'    BEST    SELLERS. 

Bell  &  Cockburn —  i 

1.  The   Fortunate   Youth. 

2.  The   Flying  Inn. 

3.  Canadian   Addresses. 

William  Rriggs— 

1.  Rocks  of  Valpre. 

2.  T.   Tembaron. 

3.  Inteinational   Polity. 

Cassell  &  Co. — 

1.  The  Wanderer's  Neclaee. 

2.  The  King  Behind  the  King. 

3.  Full   Swing. 

The  Copp,  Clark  Co. — 

1.  Diane  of  the  Green  Van. 

2.  Overland  Red. 

3.  The  Butterfly. 

J.  M.  Dent  &  Sons— 

1.  Everlasting  Mercy. 

2.  William  Adolphus  Turnpike. 

3.  Francis  Thompson's  Poems. 

S.  B.  Gundy— 

1.  The  Blindness  of  Virtue. 

2.  When  Ghost  Meets  Ghost. 

3.  The   World's  End. 

Hodder  &  Stoughton — 

1.  The  Witness  for  the  Defence. 

2.  Unto  Caesar. 

3.  Baroness  Orczy. 

Thomas  Langton — 

1.  Laddie. 

2.  Clerk  of  Scitland  Yard. 

3.  John  Ward,  M.D. 

The  Macmillan  Co. — 

1.  The  Inside  of  the  Cup. 

2.  The   Valley   of   the   Moon. 

3.  Stories  of  Red  Hanrahan. 

McClelland,  Goodchild  &  Stewart — 

1.  Gillespie. 

2.  The  World  Set  Free. 

3.  Idonia. 

McLeod  &  Allen — 

1.  On   With   Torchy. 

2.  Pidgin  Island. 

3.  Quick  Action. 

Musson  Book  Co. — 

1.  The  Woman  Thou  Gavest  Me. 

2.  Vandover  and  the  Brute. 

3.  What  Will  People -Say. 

31 


Of  Canadian  Interest 

About  Authors  and  Their  Books 

ITERARY  Canada  suffered  a  keen 
loss  through  the  death,  on  April 
7th.  of  Cy  Warman,  an  exceedingly  gift- 
ed poet  and  short  story  writer  of  varied 
ability.  He  entered  upon  his  literary 
career  as  a  pioneer  in  the  school  of  rail- 
road literature,  and  his  stories  of  rail- 
road men  are  faithful  pictures  of  the 
routinal  events  and  the  thrilling  experi- 
ences incident  upon  that  calling  in  life. 

After  spending  a  few  years  in  rail- 
roading, his  chosen  vocation,  ill-health 
compelled  him  to  seek  employment  of  a 
lighter  physical  nature  and  he  worked 
first  as  a  reporter  in  Denver  and  after- 
wards published  the  Western  Railway 
Journal,  but  lie  was  still  comparatively 
unknown  in  the  literary  field  and  his  ef- 
forts met  with  no  recognition.  It  was 
the  well-known  and  popular  song, 
"Sweet  Marie,"  which  first  brought  him 
fame.  It  is  interesting  to  know  that  this 
song  was  inspired  by  his  love  for  Miss 
Marie  Myrtle  Jones,  who  afterwards  be- 
came his  wife.  It  was  while  they  were 
on  their  three  years'  trip  abroad  that 
Mr.  Warman  wrote,  in  Paris,  his  first 
successful  prose  book,  "Tales  of  an  En- 
gineer." Of  his  subsequent  works  per- 
haps the  best  known  and  the  finest  of 
his  stories  were  "Weiga  of  Temagami 
and  Other  Indian  Tales,"  which  owe 
their  source  to  the  life  legends  of  upper 
Quebec,  and  which  he  wrote  during  his 
residence  at  Montreal. 

One  of  his  own  verses,  written  in  a 
fit  of  depression,  seems  peculiarly  fitted 
to  commemorate  the  memory  of  Canada's 
well-known  poet: — 
"But     there's     a     consolation     in     the 

thought  that  when  we're  dead, 
If  we  have  written  something  good  our 

efforts  will  be  read, 
And    friends    will    plant    forget-me-nots 

and  come  and  sit  and  sigh, 
And  irrigate  our  grave  with  tears  when 
we  go  off  and  die." 
•     »     • 

That  distinguished  Torontonian,  the 
Hon.  George  Eulas  Foster,  is  the  latest 
of  Canadian  statesmen  to  give  a  book  to 
the  world.  The  volume,  entitled  "Cana- 
dian Addresses"  (Bell  &  Cockburn), 
contains  ten  of  Mr.  Foster's  most  not- 
able public  speeches  and  two  articles  re- 
produced from  magazines,  the  selection 


32 


BOOKS  ELLER     AND     STATIONER 


being  credited  to  Arnold  Winterbotharn. 
The  result  is  an  admirable  survey  of  re- 
cent and  current  affairs  in  the  Domin- 
ion, as  well  as  a  graphic  index  of  the 
character  and  activities  of  the  Minister 
of  Trade  and  Commerce. 

Mr.  Foster-  has  written  an  introduction 
to  the  volume  which  contains  some  sig- 
nificant statements,  especially  in  the 
matter  of  national  autonomy,  which  the 
Minister  insists  must  be  preserved  and 
augmented  if  the  Dominion  is  to  succeed. 

The  man  who  plants  a  seed  of  corn 
And  watches  o'er  it  night  and  morn, 
And  prays  the  heavens  for  kindly  cheer 
To  nurse   its   heart    with   dewy   tear, 
Is  doing  work  of  goodly  part, 
Which    gladdens    hearth    and    home    and 

mart, 
And  gives  his  name  an  honored  place 
Within  the  compass  of  his  race. 

But  he  who  builds  for  future  time 
Strong  walls  of  faith  and  love  sublime, 
Who  domes  with  prayer  his  gift  of  toil, 
Whom  neither  fate  nor  foe  can  foil, 
Is  doing  work  of  godly  part 
Within  the  kingdom  of  the  heart, 
And  wins  him  honor  brighter  far 
Than  ray  of  light  from  heavenly   star! 

These  rather  out-of-the-ordinary  stan- 
zas are  a  sample  of  the  really  excellent 
verse  contained  in  a  little  volume  of 
poems  by  Dr.  Thomas  O'Hagan,  of 
Windsor,  which  has  been  recently  issued 
by  William  Briggs,  Toronto,  under  the 
characteristically  poetic  title,  "In  the 
Heart  of  the  Meadow."  Dr.  O'Hagan 
has  achieved  rather  more  than  an  or- 
dinary reputation  for  his  verse,  and  the 
present  is  the  fourth  volume  of  the  same 
nature  from  his  pen,  in  addition  to  a 
couple  of  other  books  of  essays  on 
literary  and  serious  subjects. 

A  great  deal  of  curiosity  has  been  ex- 
pressed in  literary  circles  during  the  last 
few  weeks  concerning  the  authoritative 
biographies  of  the  late  Lord  Strath- 
cona,  and  the  names  of  several  people 
have  been  suggested  in  connection  with 
so  important  a  task,  says  the  London 
Standard.  We  are  in  a  position  to  make 
for  the  first  time  an  authoritative  an- 
nouncement on  the  subject.  Lord 
Stratlicona's  representatives,  we  under- 
stand, have  requested  Mr.  Beckles  Will- 
son,  who  is  himself  a  Canadian,  to  write 
the  work.  Mr.  Willson  is  already  favor- 
ably known  by  his  "Life  and  Letters  of 
General  Wolfe,"  and,  what  is  more  to 
the  purpose,  in  view  of  his  new  task,  he 
is  the  historian  of  the  "Hudson's  Bay 
Company." 

A  newcomer  to  Little,  Brown  &  Com- 
pany's list  of  authors  is  Bertrand  W. 
Sinclair,  whose  name  is  well  known  to 
magazine  readers,  and  who  is  the  author 
of  "The  Land  of  Frozen  Suns,"  and 
other   novels,   "North    of   Fifty-three," 


his  new  book  to  be  published  early  in 
April,  a  story  of  the  Canadian  North- 
west, an  environment  well  known  to  Mr. 
Sinclair,  tells  the  love  story  of  a  man  of 
the  wild  and  a  girl  of  the  city. 

Rather  an  amusing,  and  yet  quite  na- 
tural incidenl  came  to  light  in  a  Toronto 
book  shop  the  other  day  when  a  be- 
caned  and  bespatted  Englishman  walked 
in  and  inquired,  wonderingly,  whether  a 
Canadian  had  produced  a  new  and 
authorative  work  on  cricket.  His  in- 
quiry pertained  to  a  copy  of  J.  P. 
Buschlen's  new  book,  "Behind  the 
Wicket,"  which  is  coming  to  be  quite 
well  known  as  a  series  of  characteristic 
stories  of  bank  life  in  Canada.  Mr. 
Buschlen,  who  is  still  in  his  early  twen- 
ties, has  just  returned  from  a  visit  in 
Xcu  Fork,  where  has  has  been  picking 
U]    some  local  color   I'm-  another  novel  to 


J.  P.  BUSCHLEN, 

Former    bank    clerk,    who    is    winning    a 
favorable  reputation  as  an  author. 


be  issued  by  William  Briggs  in  the  early 
fall,  and  which  promises  to  deal  in  an 
interesting  fashion  with  phases  of  life 
among  the  traveling  fraternity.  This  is 
not  by  any  means  Mr.  Buschlen's  first 
visit  to  New  York,  since,  for  a  young 
man,  he  has  had  rather  a  wide  experi- 
ence with  the  publishers  and  magazines 
of  the  American  metropolis,  and  tells 
rather  interesting  stories  of  how  he  was 
employed  a  few  years  ago  in  grinding 
out  special  articles  at  so  much  per 
thousand  words,  for  one  of  the  numerous 
encyclopedias  which  have  recently  been 
placed  before  the  United  States  public. 

The  formation  of  a  library  of  Cana- 
dian authors  is  the  plan  of  members  of 
the  Montreal  Canadian  club,  who  re- 
cently listened  to  an  address  by  Beckles 
Willson.  A.  R.  Doble,  president  of  the 
club,  is  understood  to  be  preparing  the 
details.     The  general   intention   at  pres- 


ent appears  to  be  to  start  with  perhaps 
one  hundred  "best  Canadian  books." 
The  proposed  library  would  contain 
works  in  both  English  and  French, 

When  Hugh  R.  Dent,  the  managing 
director  of  J.  M.  Dent  &  Sons,  was  in 
Toronto  recently,  he  made  the  interest- 
ing announcement  that  a  new  book  on 
Russia,  written  by  a  Canadian,  would 
bo  published  by  his  firm  this  year.  It 
i-^  the  "Economic  History  of  Russia,"  a 
300,000  word  volume,  written  by  Profes- 
sor .lames  Mavor.  of  the  University  of 
Toronto.  Its  compilation  has  involved 
its  author  in  seven  years'  work,  includ- 
ing several  visits  to  Europe  and  the  em- 
ployment of  Russian  secretaries  in  the 
actual  composition.  Incidentally  it  may 
surprise  Canadians  to  know  that  Profes- 
sor Mavor  owns  the  second  best  collec- 
tion of  Russian  books  on  this  continent. 

An  interesting  title  on  the  spring  list 
of  S.  B.  Gundy  is  "The  Canadian 
Rockies  -  -  New  and  Old  Trails,"  by 
Arthur  T.  Coleman,  Ph.D.  F.R.S.,  presi- 
dent of  the  Alpine  Club  of  Canada,  and 
professor  of  geology,  University  of  To- 
ronto. The  book  has  three  maps  and 
forty-one   illustrations. 

A  new  novel  having  for  its  setting  the 
mighty  Canadian  Rockies  and  the  foot- 
hill country  to  the  east  has  just  been 
brought  out  by  the  Copp,  Clark  Co. 
"Two  in  the  Wilderness,"  is  the  title, 
and  the  author  is  Stanley  Washburn, 
the  author  of  "Trails,  Trappers  and 
Tenderfeet,"  "Nogi,"  and  "The  Cable 
Game."  The  scene  is  laid  in  the  country 
adjoining  the  line  of  the  Grand  Trunk 
Pacific  in  Alberta  and  Eastern  British 
Columbia.  Such  well-known  landmarks 
as  Tete  Jaune  Cache,  the  Fraser  river 
and  its  Grand  Canon,  Yellowhead  Pass, 
etc.,  are  all  referred  to  under  altered 
names. 

Why  the  housewife  should  pay  25c  for 
a  good-sized  cauliflower  for  which  the 
farmer-producer,  less  than  fifty  miles, 
received  45c  a  barrel,  is  one  of  many 
similar  questions  taken  up  in  a  new 
volume  on  the  high  cost  of  living,  by 
Professor  H.  Percy  Scott,  M.A.,  of 
King's  College,  Windsor,  N.S.  The  book 
is  called  "The  New  Slavery,"  which 
seems  quite  an  applicable  and  charac- 
teristic title,  and  is  being  handled  by 
William  Briggs.  It  is  Professor  Scott's 
second  adventure  at  book  making,  this 
one  following  a  volume,  "Seeing  Canada 
and  the  South,"  written  in  1910-11,  sec- 
tions of  which  deal  in  a  vivid  way  with 
El  Paso,  Juarez,  and  several  other  im- 
portant centres  in  the  present  Mexican 
difficulty. 

A  third  edition  of  "5,000  Facts  About 
Canada,"  has  been  issued,  thus  exceed- 
ing all  former  records  of  this  publica- 
tion. 


BOOKSELLER     AND     STATIONER 


33 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


Alfred  Noyes,  the  distinguished  Eng- 
lish poet,  paid  a  visit  to  Toronto  on 
April  3rd,  when  he  addressed  the  Cana- 
dian Club  and  also  the  International 
Polity    Club. 

Mr.  Noyes'  opinion  of  the  future  of 
poetry  is  in  full  agreement  with  that  of 
Matthew  Arnold,  who  in  an  essay,  writ- 
ten in  1880  said:  "The  future  of  poetry 
is  immense  because  in  poetry  and  its 
high  destiny  our  race  comes  to  find  its 
surer  and  surer  stay." 

"In  the  era  of  change,"  said  Mr. 
Noyes,  "poetry  by  which  I  mean  not 
alone  the  poetry  of  literature,  but  of  all 
the  arts  in  one  is  absolutely  necessary 
to  mankind.  It  brings  to  us  the  sense  of 
the  infinite  and  the  divine.  During  the 
last  fifteen  years  the  tendency  has  been 
merely  destructive  and  pessimistic.  All 
around  us  is  the  breaking  up  of  outworn 
conventions  and  outworn  forms  of  be- 
lief. This  is  probably  necessary,  but  it 
is  not  the  most  important  work.  Hav- 
ing gotten  rid  of  these  outworn  forms 
and  conventions  we  have  at  once  built 
up  again.  And  herein  lies  the  tremen- 
dous future  of  poetry." 

Mr.  Noyes  recently  seized  an  oppor- 
tunity to  set  right  the  mistaken  reports 
of  his  attitude  about  the  commercial  side 
of  poetry.  In  a  recent  letter  to  a  promi- 
nent New  York  newspaper  he  said  in 
part:  "I  hope  you  will  allow  me  to  make 
the  strongest  protest  in  my  power 
against  the  statement  which  has  ap- 
peared in  your  columns  and  in  many 
other  quarters  during  the  past  year  that 
I  have  been  'insistent  'on  making  liter- 
ature and  poetry  'pay'.  No  such  phrase 
has  ever,  at  any  time,  passed  my  lips; 
and  I  have  a  hundred  friends,  a  hun- 
dred witnesses,  including  my  publishers, 
who  will  testify  to  the  persistent  efforts 
I  have  made  to  put  an  end  to  this  parrot- 
like repetition  of  a  catch  word  that  has 
been  the  only  unpleasant  memory  of  my 
visit  to  America.  The  New  York  Even- 
ing Post  exaggerated  nothing  when  it 
said  in  a  very  generous  leading  article, 
that  it  was  the  sort  of  thing  that  would 
make  a  man  lie  awake  in  the  night,  and 
wonder  whether  it  had  been  worth  while 
to  write  his  books  at  all.  For  nothing 
could  be  quite  so  abhorrent,  or  seem  quite 
so  vulgar,  so  cheap,  to  any  artist  who 
stands  in  any  sensitive  relation  to  his  art, 
as  the  parading  of  such  an  aspect  of  his 
work  before  the  world.  It  is  like  accus- 
ing a  man  of  marrying  for  money.  The 
thing  is    so    crude    that    it   is   with   the 

(greatest  difficulty  that  I  can  bring  my- 
self to  write  even  this  disclaimer. 

The  difference  between  sincerelv  writ- 


ten poetry  which  happens  to  be  so  popu- 
lar that  it  gives  its  creator  a  living  in- 
come, and  verse  written  for  profit  seems 
to  be  too  subtle  for  the  understanding 
of  many  hasty  paragraphers. ' ' 

The  Duke  of  Argyll,  son-in-law  of  the 
late  Queen  Victoria  and  former  Gover- 
nor-General of  Canada,  died  at  Cowes, 
Isle  of  Wight,  Saturday,  May  2.  The 
duke  achieved  considerable  fame  as  an 
author,  but  this  distinction  was  some- 
what obscured  by  his  prominent  position 
as  a  parliamentarian  and  as  a  public  man 
and  aristocrat.  His  chief  works  are: — 
The  United  States  After  the  War,  writ- 
ten in  1885;  Imperial  Federation,  same 
year;  Memories  of  Canada  and  Scotland, 
1884;   Canadian  Pictures,  1885;  Life  of 


ALFRED    NOYES 

The  English  Poet  Who  Won  Many 

Friends  During    His  Recent   Visit  to 

Toronto 

Palmerston;  Tales  and  Poems;  the 
Psalms  in  English  Verse;  Windsor 
Castle;  libretto  for  an  opera;  Diarmid, 
1897;  Life  and  Times  of  Queen  Vic- 
toria; A  Gift  Book  for  the  Home,  1891; 
Passages  from  the  Past,  1907. 

McClelland,  Goodchild  &  Stewart 
report  a  new  supply  of  "  The  Panama 
Gateway,"  by  Joseph  Bucklin  Bishop. 

A  timely  book  is  "Mexico,"  in  the 
"Romance  of  History"  Series,  by  Mar- 
garet Duncan  Coxhead,  with  twelve  re- 
productions in  color  of  original  drawings 
by  J.  H.  Robinson  (The  Copp,  Clark  Co., 
Toronto).  The  invasion  of  Mexico  by  the 
United  States,  draws  the  world's  atten- 
tion to  the  former,  even  more  than  the 
internal  warfare  which  has  been  going 
on  for  so  long.  This  volume  is  a  well- 
written  history  of  this  most  interesting 
and  romantic  country. 


The  following  books  were  published  by 
Houghton  Mifflin  Company  on  April  25: 
"The  Heart's  Country,"  by  Mary  Hea- 
ton  Vorse;  "The  New  Politics,"  by  Wil- 
liam Garrott  Brown;  "A  Child  of  the 
Orient,"  by  Demetra  Vaka,  author  of 
"Harmelik";  "The  Owl  and  the  Bobo- 
link," a  collection  of  poems  for  child- 
ren by  Emma  C.  Dowd;  and  "Social 
Justice  Without  Socialism,"  by  John 
Bates  Clark. 

The  famous  Bedtime  Story  Books  by 
Thornton  W.  Burgess  are  being  shown 
by   McClelland,  Goodchild   &   Stewart. 

Guy  Thome's  famous  story  "When  It 
Was  Dark,"  is  still  extremely  popular, 
and  Greening  &  Co.,  announce  a  new  edi- 
tion in  their  Sixpenny  Series,  bringing 
the  sales  to  date  up  to  520,000  copies. 

Lovers  of  characteristic  New  England 
literature  will  enjoy  a  new  volume, 
"Burbury  Stoke,"  by  W.  J.  Hopkins, 
author  of  "The  Clammer,"  the  Can- 
adian edition  of  which  is  being  handled 
by  William  Briggs.  The  plot,  which  is 
evidently  rather  new,  tells  of  an  eccen- 
tric young  bachelor  of  Buzzard's  Bay, 
who  had  his  quiet  life  interfered  with 
by  the  introduction  of  a  mysterious  Eng- 
lishman who  was  wrecked  on  the  ad- 
jacent coast,  and  how  further  disquiet- 
ude was  added  to  the  situation  by  the 
unexpected  arrival  of  each  other's  sis- 
ter. 

"Success  in  Golf,"  by  Frances 
Ouimet,  the  American  champion,  and 
others,  has  been  published  by  McClel- 
land, Goodchild  &  Stewart. 

A  new  volume  on  Charlotte  Bronte  is 
announced  by  Messrs.  Jack  (The  Copp, 
Clark  Co.,  Toronto).  It  will  be  entitled 
"The  Secret  of  Charlotte  Bronte,"  and 
is  from  the  pen  of  Mrs.  Frederika  Mac- 
donald,  who  enjoyed  the  personal  ac- 
quaintanceship of  the  Hegers.  The 
volume  will  be  awaited  with  much  inter- 
est, as  there  is  no  doubt  that  what  Mrs. 
Macdonald  has  to  say  will  re-open  the 
much-canvassed  question  of  Charlotte 
Bronte's  relationship  with  the  Hegers, 
and  especially  with  M.  Heger.  We  un- 
derstand that  the  author  deduces  a  new 
and  profoundly  interesting  theory.  The 
volume  is  announced  for  March. 

The  following  books  will  be  published 
May  9th  by  Houghton  Mifflin  Company: 
"Stories  and  Poems  and  Other  Uncol- 
lected Writings,"  by  Bret  Harte;  "The 
Misadventures  of  Three  Good  Boys,"  by 
Henry  A.  Shute;  "Before  Vassar 
Opened,"  by  James  Monroe  Taylor; 
"They  Who  Knock  at  Our  Gates,"  by 
Mary  Antin;  "The  New  Politics,"  by 
William  Garrott  Brown;  and  "Memoirs 
of  Youth,"  by  Giovanni  Visconti  Ven- 
osta.  An  English  edition  of  "Memoirs 
of  Youth"  will  be  brought  out  by  Messrs. 
Constable  &  Co.,  of  London. 


34 


BOOKSELLER     AND     STATIONER 


McClelland,  Goodchild  &  Stewart 
have  taken  over  the  publication  of  Bar- 
low Cumberland's  "  The  History  of  the 
Union  Jack." 

Apostles  of  optimism  will  gladly  wel- 
come a  new  volume  by  Elinor  H.  Porter, 
the  author  of  "Pollyanna"  the  "glad" 
book,  which  under  the  title  "Miss  Billy 
Married,"  is  being  placed  on  the  Can- 
adian market  by  William  Briggs.  The 
book  is  another  of  those  sweet  stories 
of  simple  and  wholesome  life  that  one 
can  readily  present  to  one's  little  sister 
or  one's  grandmother  with  a  certainty 
of  their  ready  acceptance  and  enjoy- 
ment. 

The  autobiographical  papers  by  Abra- 
ham M.  Rihbany,  the  Syrian  immigrant, 
who  to-day  occupies  the  pulpit  made 
famous  by  James  Freeman  Clarke,  have 
been  collected  into  book  form  and  will 
be  published  in  the  fall  by  Houghton 
Mifflin  Company. 

Some  new  titles  just  issued  by  Mc- 
Clelland, Goodchild  &  Stewart  are 
"Shea  of  the  Irish  Brigade,"  by  Ran- 
dall Parrish;  "The  Green  Seal,"  by 
Charles  Edmund  Walk;  "Keeping  Up 
Appearances,"  by  Maxmilian  Foster; 
"  Where  the  Strange  Roads  Go  Down," 
by  Gertrude  Page;  "  The  Secret  of  the 
Night,"  by  Gaston  Leroux;  "  At  Bay," 
by  George  Scarborough;  "  The  Hoosier 
Volunteer,"  by  Kate  and  Virgil  D. 
Boyles. 

J.  M.  Dent  &  Sons,  Ltd.,  have  pub- 
lished the  second  twelve  volumes  of 
"The  Wayfarers'  Library."  The  titles 
are  as  follows: — " 'Twixt  Land  and 
Sea,"  by  Joseph  Conrad:  "Bubble  For- 
tune," by  Gilbert  Sheldon ;  "The  Fool 
Errant,"  by  Maurice  Hewlett;  "Under 
the  Greenwood  Tree,"  by  Thomas  Har- 
dy; "The  Pinch  of  Prosperity,"  by 
H.  A.  Vachell;  "Chaplain  of  the  Fleet." 
by  Besant  and  Rice;  "The  Abbess  of 
Vlaye,"  by  Stanley  Weyman;  "The 
Widow  Woman,"  by  Charles  Lee;  "The 
Innocents  Abroad"  and  "Jumping 
Frog,"  by  Mary  Twain;  "Selected  Es- 
says," by  Hon.  G.  W.  E.  Russell;  "The 
Bronte's  and  Their  Circle,"  by  Clement 
Shorter;  "The  Open  Air,"  by  Richard 
Jeffries. 

Cassell  &  Co.  will  publish  shortly  a 
new  illustrated  volume  entitled  "The 
Amateur  Mechanic."  The  text  and  il- 
lustrations of  the  book  have  been  pre- 
pared to  meet  the  needs  of  the  amateur 
and  particularly  the  home  handyman. 
The  outstanding  features  are  a  series  of 
chapters  of  essentially  practical  matters, 
such  as  making  and  repairing  of  boots; 
sectioning  and  repairing  of  clocks  and 
watches;  fret-cutting;  furniture  repair- 
ing; roller  blinds;  soldering,  etc.  The 
volume  is  edited  by  Bernard  E.  Jones, 
the  editor  of  "Work." 


A  new  series  of  books  embracing  such 
widely  different  subjects  as  travel,  bio- 
graphy, fiction,  poetry,  religion,  mission- 
ary work,  belles  lettres,  translations  of 
foreign  masterpieces,  adventure,  school 
life  and  fairy  tales  is  being  issued  by  C. 
H.  Kelly,  of  City  Road,  London,  Eng., 
and  will  be  known  as  the  "Every  Age" 
Library.  Thirty-four  volumes  are  listed 
to  appear,  and  twenty-one  are  now 
ready. 

The  three  leaders  of  Gundy 's  spring 
iist  are  W.  De  Morgan's  "When  Ghost 
Meets  Ghost,"  "Penrod,"  by  Booth 
Tarkington.  and  "The  Marriage  of 
Cecilia,"  by  Maude  Leeson. 


G.  K.  CHESTERTON. 

Published  by  Courtesy  of  G.  P.  Putnam  's 
Sons. 


The  following  are  among  the  new 
books  added  to  the  list  of  McClelland, 
Goodchild  &  Stewart: — "  The  Dream 
Doctor,"  by  Arthur  B.  Reene;  "With 
the  Best  Intentions,"  by  Bruno  Lessing; 
"Anecdotes  of  the  Hour";  "Mirandy," 
by  Dorothy  Dix;  "  The  Care  of  the 
Teeth,"  by  Samuel  A.  Hopkins;  "  The 
Care  of  the  Skin  and  Hair,"  by  Wm. 
Allen  Tusey;  "  The  Prospective 
Mother,"  by  J.  Morris  Slemons; 
"  Prompt  Aid  to  the  Injured,"  by  Al- 
va h  Doty. 

Cassell  &  Co.  have  just  published  the 
first  fortnightly  part  of  a  new  serial, 
"British  Battles  on  Land  and  Sea," 
which  is  edited  by  Field-Marshal  Sir 
Evelyn  Wood,  V.C.  It  has  been  ar- 
ranged so  that  modern  methods  may  be 
compared  with  those  of  earlier  times, 
to  present  examples  of  each  in  each 
fortnightly  part.  The  whole  work  when 
completed  will  contain  some  24  color 
plates,  and  about  500  other  illustra- 
ting. 


Stanley  Paul  &  Co.,  are  publishing  a 
2/-  net  edition  of  Miss  May  Wynne's 
clever  romance  "Brave  Brigands,"  and 
also  a  sixpenny  edition  of  "The  Doll," 
by  Violet  Hunt,  in  their  "Clear  Type" 
series. 

Rev.  J.  Leon  Thomas  has  compiled  a 
neat  and  attractive  Motto  Book  for 
Scouts,  arranged  under  the  days  of  the 
month,  and  therefore  available  for  any 
year.  The  "Scout  and  Red  Cross  Mot- 
to Book"  will  be  ready  for  publication 
by  the  Religious  Tract  Society  at  an 
early  date.  It  is  arranged  in  three  col- 
ums  across  the  open  double  page: — (1) 
Daily  Motto.  (2)  Sayings  of  the  Wise, 
being  a  brief  extract  from  some  thought- 
ful writer,  and  (.'!)  blank  column  for  re- 
cording important  events  in  the  life  of 
the  possessor  of  the  book. 

McClelland,  Goodchild  &  Stewart 
have  just  published  a  Canadian  edition 
of  H.G.  Wells'  new  book,  "  The  World 
Set  Free." 

When  a  manuscript  of  a  proposed  new 
book  moves  the  naturally  more  or  less 
blase  publisher's  reader  to  enthus- 
iasm, there  must  be  someth'ng  decided- 
ly out-of-the-ordinary  about  it.  The 
other  day,  after  a  hurried  reading  of  the 
manuscript  of  Rev.  Thurlow  Fraser's 
"The  Call  of  the  East,"  which  is  being 
brought  out  immediately,  in  the  United 
States  by  the  Fleming  H.  Revell  Com- 
pany, and  will  be  handled  by  William 
Briggs,  as  one  of  their  fall  fiction  lead- 
ers, a  reader  in  a  Toronto  publishing 
house  broke  out  with:  "That  is  a  crack- 
ing good  story.  We  ought  to  take  it 
up."  The  author,  Dr.  Fraser,  was  for 
some  years  a  missionary  of  the  Presby- 
terian Church  in  Formosa,  in  which 
country  the  plot  of  his  new  novel  is 
laid,  and  he  has  made  excellent  use,  not 
only  of  considerable  native  literary  abil- 
ity, but  also  of  a  mind  receptive  for 
local  color,  in  presenting  a  volume  which 
should  be  read  in  every  Canadian  home 
where  "missions"  is  a  topic  of  interest. 
The  story  is  centred  around  the  life  and 
work  of  the  great  "McKay  of  For- 
mosa," and  introduces  a  young  Can- 
adian doctor  into  scenes  which  thrill 
with   intensity  and  reality. 

"  Gillespie,"  by  J.  Macdougall  Hay, 
is  reported  by  McClelland,  Goodchild  & 
Stewart  to  be  in  its  fifth  Canadian  edi- 
tion. 

A  remarkable  story  of  a  section  of 
life  in  London  which  is  kept  "below 
the  surface"  and  will  therefore  be  quite 
unfamiliar  to  most  readers,  has  been 
written  by  Sidney  Warwick,  the  author 
of  "The  Road  Back,"  and  many  other 
novels.  Under  the  title  "Conscience 
Money,"  this  book  has  recently  been 
published  by  Greening  &  Co. 


BOOKSELLER     AND     STATIONER 


35 


In  connection  with  the  holding  of 
Mother's  Sunday,  May  10th,  the  Copp, 
Clark  Co.  are  selling  "The  Old  Nest," 
by  Rupert  Hughes,  a  story  that  appeals 
to  old  and  young.  It  goes  to  the  heart, 
and  stays  with  fragrant  and  refreshing 
memory.  The  old  home  left  empty  by 
the  going  of  sons  and  daughters  one  af- 
ter another,  obeying  the  call  of  the  wider 
life  outside,  has  often  been  told,  but 
never  just  as  deftly  and  sanely  as  it  is 
told  in  "The  Old  Nest,"  and  if  you  who 
read  should  be  moved  to  remember  your 
mother  if  she  is  dead,  or  if  she  lives,  if 
you  are  impelled  to  sit  down  and  write 
her  a  letter  or  send  her  a  long  telegram, 
saying,  I  am  well,  I  am  thinking  of  you, 
or  above  all,  if  you  should  be  persuaded 
to  go  home  and  see  her,  why  then,  this 
story  would  have  given  more  joy  than, 
perhaps,  any  other  story  ever  written. 

McClelland,  Goodchild  &  Stewart 
have  just  published  Charles  M.  Shel- 
don's "  Jesus  is  Here,"  being  a  con- 
tinuation of  the  author's  "  In  His 
Steps." 

Thirteen  years  ago  Miss  Norma  Lori- 
mer  wrote  an  entirely  original  travel 
book,  "By  the  Waters  of  Sicily,"  which 
after  its  immediate  success,  went  out  of 
print  and  is  now  to  be  reissued  at  a 
cheaper  price  by  Stanley  Paul  &  Co. 
Miss  Lorimer,  whose  latest  novel,  "A 
Wife  Out  of  Egypt,"  has  been  unusually 
widely  read  and  is  now  in  its  sixth  edi- 
tion, is  publishing  next  month  with 
Stanley  Paul  &  Co.,  a  travel  book  some- 
what on  the  same  lines  as  the  "Sicily" 
book— "By  the  Waters  of  Germany."  It 
is  a  delightful  account  of  a  holiday 
among  the  fine  old  towns  of  the  Black 
Forest,  where  Miss  Lorimer  and  her 
charming  German  companion,  Louise, 
sought  tranquility  and  found  a  romance. 

George  Moore,  the  author  of  "Esther 
Waters,"  and  of  many  other  books 
which  have  had  a  multitude  of  readers, 
is  now  living  quietly  in  London  working 
on   his  reminiscences. 

How  and  where  to  best  educate  one's 
children  is  becoming,  in  the  midst  of  the 
horde  of  new  systems,  a  very  trying 
problem.  Considerable  attention  has 
been  directed  in  some  of  the  best  maga- 
zines, during  the  past  year  or  so,  to 
the  methods  of  Madame  Montessori,  as 
being  ideal  for  the  development  of  the 
highest  physical  and  mental  capabilities 
of  the  child.  What  the  Montessori 
method  really  is,  is  taken  up  very  prac- 
tically in  a  new  book,  "Montessori  Prin- 
ciples and  Methods,"  by  C.  E.  Culver- 
well,  Professor  of  Education  at  the  Uni- 
versity of  Dublin,  which  has  recently 
been  issued  by  William  Briggs.  A  fea- 
ture of  the  volume  is  a  series  of  photo- 
graphs of  the  Montessori  School  and  the 
various  apparati  used  there. 


Alfred  Noyes'  "Collected  Poems" 
have  exhausted  three  printings  since 
they  were  published  in  October.  A 
fourth  printing  is  just  off  the  press. 

The  use  of  maidens '  names  for  the 
titles  of  novels  appears  to  have  no  end. 
The  last  few  years  have  seen  a  horde 
of  romantic  novels  with  the  cognomens 
of  their  heroines  used  as  captions.  Per- 
haps the  newest  of  the  type  is  a  volume 
from  the  pen  of  that  well-known  pro- 
ducer of  "best  sellers,"  Henry  Sydnor 
Harrison,  whose  "Queed"  and  "V.  V.'s 
Eyes"  recently  took  a  place  at  the  head 
of  the  Canadian  "best  selling"  list. 
"Capitivating  Mary  Carstairs,"  to  be 
brought  out  by  William  Briggs  in  the 
middle  of  May,  promises  to  maintain 
Mr.  Harrison's  already  strong  reputa- 
tion. 

The  fact  that  the  publishers  have  just 
announced  the  fifth  printing  of  Dr. 
Richard  Cabot's  "What  Men  Live  By" 
is  only  a  minor  indication  of  the  wide- 
spread influence  of  the  book.  A  clergy- 
man from  Ithaca,  New  York,  writes, 
"Before  I  had  finished  it,  I  read  the 
chapter  on  'The  Call  of  the  Job,'  to  a 
neurasthenic  parishioner,  who  needed 
exactly  that  medicine.  When  doctors 
prescribe  religion  to  their  patients,  and 
ministers  improve  the  health  of  their 
parishioners  by  their  ministrations,  both 
professions  will  be  exalted.  I  have  long 
felt  that  doctors  and  ministers  should 
meet    before  funerals  come." 

Alice  Hegan  Rice's  newest  book,  "The 
Romance  of  Billygoat  Hill,"  has  just 
been  added  to  the  list  of  William 
Briggs'  reprints. 

Those  people  who  talk  about  the  Old 
West  having  vanished  forever,  have  been 
sticking  too  (dose  to  the  railroads,"  says 
Dane  Coolidge,  author  of  "Bat  Wing 
Bowles"  (Copp,  Clark).  "South-eastern 
Arizona  and  New  Mexico  will  be  wild 
for  twenty  years  to  come.  The  San 
Carlos  Indian  Reservation  described  in 
the  later  chapters  of  "Bat  Wing 
Bowles"  is  undoubtedly  one  of  the  wild- 
est regions  in  the  United  States.  During 
the  month  or  so  that  I  followed  the 
round-up  of  the  Cherrycow  outfit  we  met 
a  few  Apaches  but  no  white  people  are 
allowed  to  live  on  the  reservation,  and  as 
far  as  the  eye  could  see  there  was 
nothing  but  open  country  and  cattle." 

Harry  Lauder's  immense  popularity 
is  as  great  to-day  as  ever,  and  English- 
men have  begrudged  him  his  visit  to 
America  and  the  Dominion.  His  friends, 
however,  need  not  miss  him  so  much  as 
they  expect,  since,  a  few  years  ago, 
Lauder  wrote,  in  the  gayest  language 
possible,  his  autobiography.  No  less 
than  45.000  copies  of  this  have  already 
been   sold,  but  there  is  plenty  of  room 


for  the  new  edition  which  Greening  & 
Co.  announce.  This  will  contain  15  por- 
traits, including  some  of  his  earliest 
photographs  and  some  of  the  latest,  and 
has  been  brought  up  to  date  by  three  ad- 
ditional  chapters  by   Charles  Wilmott. 

The  theory  that  romance  never  ends 
is  well  borne  out  in  the  work  and  ability 
of  Mrs.  Amelia  E.  Barr,  who  may  be 
quite  well  termed  the  Dean  of  Ameri- 
can women  novelists.  Mrs.  Barr  who 
has  passed  her  eightieth  birthday, 
has  just  produced  a  new  novel,  "Play- 
ing With  Fire"  (William  Briggs)  which 
has  just  been  placed  on  the  Canadian 
market.  One  reviewer  has  given  the  new 
book  a  strong  mead  of  praise  when  he 
speaks  of  it  as  being  "like  'The  Inside 
of  the  Cup.'  "  Mrs.  Barr  has  pro- 
duced many  strong  volumes  in  the  course 
of  her  writing,  and  if  experience  is  any 
characteristic,  should  be  in  a  position 
now  to  furnish  a  most  readable  volume. 

Houghton  Mifflin  Company  announce 
new  impressions  of  W.  J.  Hopkins' 
"Burbury  Stoke"  and  James  Willard 
Schultz'a  "With  the  Indians  in  the 
Rockies." 

Writing  in  the  "Academy"  on  "The 
Future  of  the  Woman's  Movement,"  Sir 
William  Bull.  M.P..  says:— "We  have 
read  most  of  the  literature  on  the  sub- 
ject, and  it  is  growing  into  a  big  library 
on  both  sides.  The  best  book  we  read 
on  the  anti  side  was  called  "An  English- 
woman's Home,"  written  by  one  "M. 
E.  S,"  and  was  a  working  woman's  plea 
for  exemption  from  political  responsi- 
bility. It  did  not  pretend  to  be  scientific, 
but  it  was  written  by  a  shrewd  woman 
of  the  world,  who  had  mixed  with  men 
and  who  had  written  much.  She  dis- 
sected the  weaknesses  of  her  own  sex 
with  merciless  acumen,  and  showed 
where  they  were  bound  to  fail." 

"  Questions  and  Answers  on  the 
Automobile,"  by  Victor  W.  Page,  is 
now  ready,  and  the  1914  edition  of  "The 
Modern  Gasoline  Automobile  "  will  be 
ready  early  in  May. 

Mr.  George  Bernard  Shaw  is  funny 
at  the  expense  of  his  friend,  G.  K. 
Chesterton.  A  one-act  play  by  George 
Bernard  Shaw  is  played  as  a  curtain 
raiser  to  Mr.  Chesterton's  "Magic"  at 
the  Little  Theatre  in  London,  or  as  Mr. 
Shaw  writes,  "It  is  being  done  in  front 
of  'Fatty's  First  Play.'  "  Now  it  will 
be  interesting  to  hear  Mr.  Chesterton's 
grind  on  Mr.  Shaw.  When  two  such  wits 
are  pitted  against  each  other  there  is  a 
laugh  for  the  public.  Mr.  Chesterton 's 
"Magic"  has  made  quite  a  success  on 
the  stage  and  it  has  also  made  a  success 
as  a  book,  for  people,  at  least  in  this 
country,  are  reading  it  as  they  would 
read  anv  of  his  stories. 


36 


BOOKSELLER     AND     STATIONER 


NORMAN     ANGELL,     APOSTLE     OF 
PEACE,    IN    TORONTO. 

Five  years  ago  an  English  journalist 
in  Paris,  35  years  of  age  and  compara- 
tively unknown,  wrote  a  pamphlet  on 
a  subject  in  which  he  was  particularly 
interested,  lie  adopted  a  pseudonym. 
and  as  an  entirely  unknown  author  sent 
a  copy  of  his  work  to  the  book  critics 
of  all  the  European  dailies  for  review 
I  imposes. 

For  six  weeks  the  author  scanned 
every  day  the  book  columns  of  his  ex- 
changes, but  never  a  mention  of  his 
pamphlet  did  he  see.  Not  a  single  paper 
published  a  word  of  comment,  favorable 
or  unfavorable.  Then  one  morning  he 
was  startled  to  find  in  his  personal  mail, 
addressed  to  his  assumed  name,  a  letter 
from  the  King  of  Italy!  It  was  a  short 
note,  complimenting  him  on  his  booklet. 
At  the  time  he  had  sent  out  the  press 
copies  he  also  had  mailed  a  «copy  to 
each  crowned  head  of  Europe  and  to 
the  leading  statesmen  in  each  country. 
The  King  of  Italy  had  read  his  work 
and  liked  it.  Two  days  later  he  received 
a  similar  letter  from  the  Prince  Consort 
of  Sweden.  The  next  day  a  third  con- 
gratulation came  from  Viscount  Esher, 
famous  as  a  confidential  friend  of 
Queen  Victoria.  Shortly  afterwards 
King  Edward  made  an  incidental  refer- 
ence to  the  booklet  on  a  public  occasion, 
and  the  French  papers  of  the  same  date 
mentioned  a  reference  made  to  it  in  the 
Chambre  des  Deputes. 

The  writer  was  "  Norman  Angell," 
whose  real  name  is  Ralph  Norman  An- 
gell Lane,  and  who  until  recently  was 
manager  of  the  Paris  edition  of  the 
London  Daily  Mail.  The  booklet  was 
"  Europe's  Optical  Illusion."  This 
book  has  become  a  world  classic,  with 
ten  English  editions,  ten  American  edi- 
tions, six  Canadian  editions,  and  trans- 
lations into  eighteen  different  languages. 
Ten  thousand  copies  of  the  book  were 
sold  in  Germany  in  one  week.  The  press 
of  the  world — secular,  religious,  literary, 
military,  and  humorous — have  given  it 
hundreds  of  columns  of  comment. 

When  Norman  Angell  was  in  Toronto 
last  summer  several  people,  including 
some  graduates  of  Toronto  University, 
spoke  to  him  with  regard  to  the  desir- 
ability of  forming  clubs  to  discuss  the 
principle  enunciated  in  "  The  Great 
Illusion  "  and  to  study  international  re- 
lations. The  result  was  the  formation 
of  the  International  Polity  Club  of  To- 
ronto University. 

On  April  9th  Mr.  Angell  paid  a  visit- 
to  Toronto  and  in  the  evening  addressed 
a  crowded  meeting  of  the  club  at  Con- 
vocation Hall.  Whether  men  agree 
with  Mr.  Angell 's  views  or  not,  there  is 
no  doubt  they  have  had  some  of  their 
views  on  war  and  peace  shaken  to  the 
foundations;  he  has  made  the  world 
think. 


BOOK  REVIEWS. 

Plays.  By  Leo  Tolstoy.  Translated  by 
Louise  and  Aylmer  Maude.  London: 
Constable  &  Co.     Cloth,  5s.  net. 

The  volume  contains  six  plays  in  all, 
viz.:  "The  Power  of  Darkness"  (1886), 
"The  First  Distiller"  (1886,  "Fruits  of 
Culture"  (1889)  "The  Live  Corpse," 
"The  Cause  of  it  All,"  and  "The  Light 
Shines  in  Darkness."  The  first  three 
mentioned  were  published  during  the 
author's  lifetime,  and  the  last  three  are 
posthumous.  One  of  these  "The  Light 
Shines  in  Darkness,"  though  left  unfin- 
ished, is  extremely  interesting,  for  in  it 
Tolstoy  depicts  his  own  case,  and  deals 
with  the  contradiction  that  existed  and 
has  often  been  commented  on,  between 
practice  and  theory  in  his  own  life  and 
leaching.  Of  the  author,  Nevin  0.  Wint- 
er, in  his  book.  "The  Russian  Empire  of 
To-day  and  Yesterday,"  has  said:  "Tol- 
stoy is  the  one  Russian  who  stands  out 
as  a  heroic  figure,  who  always  dared  to 
say  what  he  thought,  no  matter  how 
revolutionary  his  opinions  might  be." 
And  of  the  work  of  the  translators,  Tol- 
stoy himself,  said:  "Better  translations, 
both  for  knowledge  of  the  two  languages, 
and  for  penetration  into  the  very  mean- 
ing of  the  matter  translated,  could  not 
be  invented." 

Canadian  Addresses.  By  Hon.  George 
E.  Foster.  Toronto :  Bell  &  Cockburn. 
Among  the  ten  papers  which  comprise 
the  volume,  three  may  be  mentioned  as 
probably  the  most  important.  These  are 
"Naval'  Defence"  and  "The  Naval 
Policy  of  the  Borden  Government,"  de- 
livered in  the  Dominion  House  of  Com- 
mons in  1909,  and  in  December,  1912, 
respectively,  and  "Reciprocity  With  the 
United  States,"  published  in  the  North 
American  Review  of  December,  1910,  or 
just  before  the  famous  Taft-Fielding 
pact  was  announced. 

Once  to  Every  Man.  By  Larry  Evans. 
Toronto:  McLeod  &  Allen.  Cloth, 
$1.35  net. 

The  story  is  laid  in  the  New  England 
hill  country,  where  men  have  the  blood 
of  the  Pilgrim  Fathers  flowing  in  their 
veins. 

It  is  a  tale  of  privation  and  great 
poverty,  brightened  by  a  love  that  made 
even  the  grayest  of  days  bright  and 
hopeful  and  in  the  end  made  all  things 
possible. 

Regulation.  By  W.  G.  Barnard.  Cin- 
cinnati: Stewart  &  Kidd  Co.  Cloth, 
$1.00  net. 

Contains  a  brief  yet  comprehensive 
discussion  of  the  eight  economic  prob- 
lems of  the  time: — the  labor  problem, 
unemployment,  trusts,  land  monopoly, 
vast  private  fortunes,  the  high  cost  of 
living,  the  money  system,  and  the  tariff. 


On  the  Staircase.  By  Frank  Swinner- 
ton.  London:  Methuen  &  Co. 
(Colonial  Library.) 

The  scene  of  this  essentially  London 
novel  is  set  in  the  parish  of  Holborn. 
Two  love  stories  run  through  it,  side  by 
side,  the  main  narrative  being  concerned 
with  the  tragic  career  of  a  romantic 
youth  in  commonplace  surroundings. 

Two  in  the  Wilderness.  By  Stanley 
Washburn,  Toronto:  Copp,  Clark  Co. 
Cloth,  $1.25. 

This  is  a  purely  romantic  story  of  love 
in  the  wilds  of  Western  Canada.  The 
hero  has  struck  luck  and  is  returning 
home,  when  he  runs  across  two  ladies, 
tiaveling  with  attendants.  The  latter 
are  killed  in  shooting  a  fall,  the  elder 
lady  falls  ill  and  dies,  and  the  young 
prospector  assumes  the  role  of  guide  and 
servant  to  the  young  woman  during  the 
long  journey  back  to  civilization.  The 
gradual  awakening  of  love  in  the  girl  for 
the  man  whom  she  views  as  her  paid  ser- 
vant, while  she  is  resisting  all  the  while, 
forms  a  subtle  study  of  feminine  psycho- 
logy. The  romantic  situations  and  ad- 
ventures, make  this  a  novel  of  uncommon 
freshness,  which  the  literary  style,  art- 
less and  sincere,  admirably  suits. 

A  Stevenson  Bibliography.  By  J.  Her- 
bert Slater.  London:  G.'  Bell  &  Sons. 
Cloth  2s.,  6d.,  net. 

This  volume  is  the  first  of  a  projected 
series  of  handbooks  intended  for  the  use 
of  collectors,  librarians,  booksellers,  and 
others  who  may  have  occasion  from  time 
to  time  to  trade  the  first  and  early  edi- 
tions of  those  authors  who  come  within 
its  limits. 

The  method  of  construction  is  to  a  cer- 
tain extent  original,  the  object  being  to 
give  a  bird's-eye  view  of  the  whole  of 
the  wotVs  separately  published  by  the 
authors,  dealt  with  in  such  a  way  that 
any  of  them  can  be  turned  to  without  the 
necessity  of  referring  to  an  index. 

Figures  Famed  in  Fiction.       By  H.  G. 

Pillsbury.     Chicago:     Rand,  McNally 

&  Co.    Cloth,  $1.25  net. 

Bound  to  interest  all  lovers  of  fine  fic- 
tion, the  author's  idea  being  to  intro- 
duce to  new  and  to  recall  to  old  readers 
certain  of  the  strongest  and  best  char- 
acters in  American  and  foreign  litera- 
ture such  as:  Jean  Valjean,  of  "Les 
Miserables;"  Sydney  Carton,  the  pathe- 
tic central  figure  in  "The  Tale  of  Two 
Cities;"  the  splendid  and  impulsive 
Lorna  Doone;  Marcus  Vinicius,  in  that 
tremendous  and  soul-stirring  story, 
"Quo  Vadis." 

The  Altar  Stairs.     By  G.  B.  Lancaster. 
London :  Hodder  &  Stoughton.     Cloth, 
Is. 
A  great  novel  of  the  South  Seas. 


BOOKSELLER  AND  STATIONER 


37 


RECENTLY  COPYRIGHTED  BOOKS. 

/COMMENCING  with  this  issue  the 
^  names  of  publishers  of  Canadian 
copyrighted  books  included  in  "Book- 
seller and  Stationer's"  monthly  list  will 
be  indicated  by  a  number  instead  of  by 
the  publisher's  name  in  full.  This  plan 
has  been  decided  upon  in  order  to 
shorten  the  list  and  at  the  same  time  re- 
tain the  alphabetical  arrangement  of 
book  titles  so  essential  for  ready  refer- 
ence by  the  busy  bookseller. 

The  editors  of  "Bookseller  and  Sta- 
tioner" are  desirous  of  making  the  best 
possible  use  of  the  space  at  their  dis- 
posal and  the  increased  amount  made 
available  by  the  new  arrangement  men- 
tioned will  be  used  to  better  purpose. 

The  following  are  the  numbers  used 
and  the  respective  publishers  to  whom 
they  refer: 

(1)  Bell  and  Cockburn. 

(2)  William   Briggs. 

(3)  Cassell  &  Co. 

(4)  The  Copp,  Clark  Co. 

(5)  J.  M.  Dent  &  Sons. 

(6)  S.  B.  Gundy. 

(7)  Horlder  &  Stoughton,  Limited. 

(8)  Thomas   Langton. 

(9)  The  Macmillan  Co. 

(10)  McClelland.  Goodchild  &  Stew- 
art. 

(11)  McLeod  &  Allen. 

(12)  Musson    Book    Co. 

Fiction. 
Ade's  Fables.   George  Ade.    (12)     Cloth, 

$1. 
A    Wise    Son.     Charles    Sherman.     (11) 

Cloth,  $.25. 
Bar  20.    Prentice  Mulford.     (7)     Cloth, 

35c. 
Bamabetta.   Helen  R.  Martin.    (4)  Cloth, 

$]  .25. 
Better  Than  Life.    Charles  Garvice.   (7) 

Cloth,  20c. 
Children   of   the   Dead   End.     (Autobio- 
graphy of  a  Navvy.    Patrick  MacGill. 

(12)   '  Cloth.  $1.25". 
Clery  of  Scotland  Yard.   T.  W.  Henshaw. 

(8)     Cloth,  $1.25. 
The     Congresswoman.      Isabel     Gordon 

Curtis.    (4)     Cloth,  $1.25. 
Fall  of  the  Moon,  The.    Caroline  Lock- 
hart.      (8)      Cloth.   $1.25. 
Five  Years  to  Find  Out.   I.  A.  R.  Wylie. 

(11)     Cloth,  $1.25. 
Forest  Maiden,   The.    Lee  Robinet.    (4) 

Cloth,  $1.25. 
Four  Races,   The.    Wm.  Le  Queux.    (4) 

Cloth,  $.25. 
Gay    Adventurer,    The.     Richard    Bird. 

(11)     Cloth,  $1.25. 
In  the  Vanguard.    K.  Trask.     (9)     50c. 
King   Behind   the   King,    The.    Deeping. 

(3)     Cloth,  $1.25. 
Land  of  Promise,    The.    Wm.   Somerset 

Maughan.      (11)      Cloth,  $1.25. 
Making    of      An      Englishman.     W.    L. 

George.     (12     Cloth,  $1.25. 
Nada    the    Lily.     Rider    Haggard.     (7) 

Cloth  20e. 


North  of  Fifty-Three.  Bertram  W.  Sin- 
clair.    (12)     Cloth,  $1.25. 

Old  Mole.    G.  Cannon.    (9)     $1.25. 

Opal  Pin,  The.  Rufus  Gilmore.  Cloth, 
$1.25. 

Pidgin  Island.  Harold  MacGrath.  (11) 
Cloth,   $1.25. 

The  Reconnaissance.  G.  Gardiner.  (9) 
$1.25. 

Red  Virgin,  The.  C.  F.  Turner.  (7) 
Cloth,  $1.25. 

Rung  Ho!  Talbot  Mundy.  (12)  Cloth, 
$1.35. 

Sins  of  Sevrac  Bablon,  The.  Sax  Roh- 
mer.    (3)     Cloth,  $1.25. 

Two  in  the  Wilderness.  Stanlev  Wash- 
burn.    (4)     Cloth,  $1.25. 

Unto  Caesar.  Baroness  Orczy.  (7)  Cloth 
$1.25. 

Vandover  and  the  Brute.  Frank  Nor- 
ris.    (12)     Cloth,  $1.25. 

Wanderer's  Necklace,  The.  Rider  Hag- 
gard.    (3)     Cloth,  $1.25. 

What  Will  People  Say?  Rupert  Hughes. 
(12)     Cloth,  $1.50. 

Non-Fiction. 
An  Introduction  to  Logic.    L.  J.  Russell. 

(9)     70c. 
Autocrat  of  the  Breakfast  Table.   O.  W. 

Holmes.    Pocket  Classics.     (9)    25c. 

Behind  the  Veil  at  the  Russian  Court. 
Count  Paul  Vassili.  Historical  and 
Political.    (3)     Cloth,  $4. 

Bright  Story  Readers.  English  Litera- 
ture. (9)  No.  4,  Tales  of  the  North- 
men, 6c;  No.  5,  Kniahts  of  the  Round 
Table.  6c;  No.  6,  Old  English  Tales. 
6c;  No.  17,  Big  Claus  and  Little 
Clans,  7c ;  No.  18,  The  Water  of  Life, 
7c;  No.  18,  The  Golden  Bird,  7c;  No. 
110,  The  Miller  of  Mansfield,  8c;  No. 
120,  The  Yellow  Dwarf,  8c;  No.  130, 
The  Blue  Bird.  9c;  No.  140,  The  Story 
of  William  Tell,  lie;  No.  153,  The 
Chimes,  lie;  No.  154.  Southey's  Life 
of  Nelson,  lie:  No.  155,  Five  Weeks 
in  a  Balloon,  lie;  No.  156,  Golden 
Deeds  of  All  Times,  lie;  No.  157, 
Barnaby  Rudge,  lie;  No.  158.  David 
Copperfield,  lie;  No.  159,  Some  Norse 
Myths  and  Legends,  lie;  No.  162, 
Tanglewood  Tales,  lie;  No.  163.  Ad- 
ventures of  Capt.  John  Smith,  lie; 
No.  164,  Lorna  Doone,  lie;  No.  165, 
The  Spanish  Conquest  of  Mexico,  lie. 

Carpenter  and  the  Rich  Man.  The. 
Bouck  White.     (8)    Cloth,  $1.25. 

Childhood  of  the  World,  The.  E.  Clodd. 
Science.     (9)     $1.50. 

English  Drama  of  the  Restoration  and 
Eighteenth  Century.  G.  H.  Nettle- 
ton.    English  Literature.  (9)    $1.50. 

Gospels  in  Light  of  Historical  Criticism, 
The.     Bishop  Chase.    (9)    35c. 

Harper's  Book  for  Young  Gerdeners. 
Alpheus  Hyatt  Verrill.  (12)  Cloth, 
$1.50  net. 

Imperial  Germany.  Count  Von  Bulow. 
Historical  and  Political.  (3)  Cloth, 
$4. 


Instinct  of  Workmanship,  The.  T.  Veb- 

blen.    (9)    $1.50. 
Life    and    Letters    of   Lord    Macaulay. 

Sir  G.  O.  Trevelyan:   Pocket  Classics, 

(9)    25c. 
Mary   Magdalene    and      Other     Poems. 

Laura  E.  McCully.    (9)    $1. 
Mexico.     W.    E.    Carson,    New    Edition. 

Travel.    (9)    $2.50. 
My    Garden    Doctor.     Florence   Duncan. 

(12)    Cloth,  $1. 
Our  Task  in  India.    B.  Lucas.    Politics. 

(9)     75c. 
Out    of    Egypt.     M.    Elizabeth    Crouse. 

Travel.    (4)    Cloth,  $1.50. 
Ownership,      Tenure     and    Taxation   of 

Land.    Sir  T.  P.  Whittaker.    Political 

Economy.     (9)    $3.50. 
Philippines  Past  and  Present.    Dean  C. 

Worcester.       Travel..      (9)      $6. 
Pillars  of  Society.    A.  G.  Gardiner.    (12) 

Cloth,  $2. 
Pigments  and  Mediums  of  the  Old  Mas- 
ters.   A.  P.  Laurie.    Art,    (9)    $2.50. 
Post  Office,  The.    Rabindranath  Tagore. 

A  Play.    (9)    $1. 
Practice  of  Christianity.    (9)    $1.25. 
Principles    of    War    Historically    Illus- 
trated.    With    Maps.     Major   General 

E.  A.  Altham,  C.B.,  C.M.G.    (9)    $3. 
Progressivism   and  After.    W.  E.  Wall- 
ing.   Politics.     (9)     $1.50. 
Recollections  of  Sixty  Years  in  Canada. 

Sir  Charles  Tupper.  Biographical.    (3) 

Cloth,  $4. 
Roman  Imperialism.    T.  Frank.    Politics. 

(9)     $2.50. 
Seems  So!     Stephen  Reynolds.    Politics. 

(9)     35c. 
Social  Forces  in  America.  A.  W.  Simons. 

History.     (9)    50c. 
South  America.    W.   II.  Koebel.  Travel. 

(9)    $2.50. 
Standard    Cyclopaedia   of    Horticulture. 

New   Edition.    L.   H.   Bailev.    Vol.  1. 

(9)     $6. 
Stories  of  Red  Hanrahan.    W.  B.  Yeats. 

Eng.  Literature.     (9)    $1.25. 
That      Farm.      Harrison     Whittingham. 

(12)    Cloth,  $1.25. 
Violence  and  the  Labor  Movement.    R. 

Hunter.    (9)    $1.50. 


PERIODICAL  NOTES. 

It  is  a  long  time  since  James  Lane 
Allen  has  appeared  before  the  world  as 
a  writer  of  fiction.  He  has  written  a 
long  story,  which  The  Century  Magazine 
will  print  complete  in  the  May  number. 
It  is  said  that  this  story,  by  the  author 
of  the  idyllic  "Kentucky  Cardinal,"  is 
an  idyl  of  New  York  city.  Mrs.  Ruth 
McEnery  Stuart,  author  of  "Daddy-Do- 
Funny's  Wisdom  Jingles."  has  just 
finished  a  long  story  for  The  Century 
Magazine,  which  will  appear  in  the  May 
number.  She  is  spending  the  winter  in 
Louisiana,  where  the  scene  of  the  story 
is  laid. 


38 


BOOKSELLER      AND     STATIONER 


THE     MISSION     OF      THE     TRADE 
PAPER. 

The  real  trade  paper  holds  a  brief, 
for  its  readers  and"  is  published  in  their 
interests.  That  is  the  difference  between 
the  arde  paper  and  the  house  organ — 
the  latter  holds  a  brief  for  the 
house      that      prints      it.  Publishing 

a  trade  paper  looks  like  a  simple 
matter,  but  it  is  not  as  easy  as  it 
looks.  Anybody  with  a  font  of  type  and 
a  printing  press  can  print  a  paper,  dedi- 
cate it  to  the  trade  and  thus  become  a 
publisher,  but  he  will  still  be  a  long 
way  from  success.  Nothing  but  the 
work  of  years  will  put  his  publication  in 
a  position  where  he  can  say  of  it,  this 
is  the  representative  journal  of  the 
trade.  It  takes  more  than  printer's  ink 
to  make  a  trade  paper. 

That  trade  paper  which  best  serves 
its  readers  is  the  best  medium  for  ad- 
vertising, and,  indirectly,  the  buyer  pro- 
fits also,  for  through  the  columns  of  the 
trade  paper  he  learns  where  he  can  buy 
the  best  goods  for  the  least  money.  The 
largest  manufacturers  are  the  most  per- 
sistent advertisers.  Their  goods  are  the 
best  for  the  money  because  they  can 
be  produced  cheaper  in  large  quantities, 
and  are  of  the  best  quality  because  it 
does  not  pay  to  advertise  inferior  goods, 
only  the  best  commanding  a  steady  sale. 
Thus  both  advertiser  and  subscriber 
profit  by  the  trade  paper,  which  puts 
them  into  communication  with  one  an- 
other, to  their  mutual  advantage. 

uz 

WINNIPEG    LIBRARY     WILL    PUR- 
CHASE BOOKS  LOCALLY. 

A  situation  arose  in  Winnipeg  recent- 
ly regarding  the  sale  of  books  to  the 
public  library  which  may  arise  in  any 
city,  and  booksellers  should  know  how 
an  effort  to  deny  the  retailer  the  right 
to  tender  on  the  supply  of  library  books 
was  success  tally  combated.  A  few 
years  ago,  there  were  several  large  ex- 
clusive booksellers  in  the  above  city,  but 
the  number  dwindled  down  until  there 
were  not  many  tenders  to  choose  from. 
The  librarian  of  the  Carnegie  library 
took  matters  into  his  own  hands,  and 
asked  the  Board  of  Control  under  these 
circumstances,  to  recommend  that  he 
buy  books  required  direct  from  the  pub- 
lishers, as  there  was  practically  no  com- 
petition in  Winnipeg.  The  Board  of 
Control  granted  his  request. 

Immediately,  the  fat  was  in  the  fire. 
There  is  in  Winnipeg  a  Booksellers  and 
Stationers'  Association,  to  whom  the 
matter  was  referred,  and  they  had  their 
solicitor  appear  before  the  Board  of 
Control  and  oppose  this  move  on  the 
part  of  the  librarian.  Here  was  at  least 
one  bookseller  paying  a  business  tax, 
amounting  to  a  month's  rent  each  year, 


for  the  right  to  do  business  in  Winnipeg, 
and  when  competition  becomes  less  keen, 
is  denied  the  right  to  tender  for  books 
required  by  the  city. 

The  result  of  the  solicitor's  appear- 
ance before  the  Board  of  Control  was 
the  library  committee  were  asked  to  call 
for  tenders  in  Winnipeg  on  May  1,  for 
books  required  in  the  library,  which 
shows  that  if  retailers  get  together  in  a 
strong  body  they  can  effectually  fight 
the  city  when  an  injustice  has  been 
done  them.  Winnipeg,  however  is  the 
only  large  city  in  Canada  where  the  city 
purchases  its  library  books  exclusively 
from  the  local  dealer. 

The  argument  put  forward  by  the  city 
of  Winnipeg  was  that  they  understood 
that  only  one  firm  intended  to  tender. 
J.  T.  Haig,  representing  the  Winnipeg 
Stationery  Association,  denied  this, 
stating  that  there  were  at  least  three 
firms  ready  and  willing  to  tender.  He 
referred  to  the  principle  involved  and 
said  that  to  commence  the  purchase  of 
books  without  tendering  was  the  thin 
end  of  the  wedge.  Another  point  worthy 
of  consideration  pointed  out  by  Mr. 
Haig  was  that  the  three  firms  were  all 
Winnipeg  firms  paying  taxes  in  the  city. 
Several  other  points  were  mentioned. 

Librarian  McCarthy  explained  to  the 
committee  that  at  the  time  he  advised 
the  change  he  had  every  reason  to  be- 
lieve only  one  firm  would  tender.  He 
had  personally  seen  Mr.  Bishop,  who  had 
hold  him  he  was  going  out  of  the  book 
business.  The  T.  Eaton  Company  had 
also  said  it  did  not  intend  to  tender  and 
he  thought  he  must  congratulate  him- 
self on  having  given  an  impetus  to  the 
business. 

The  committee  discussed  various 
phases  of  the  question  and  finally  a  mo- 
tion was  passed  that  the  former  motion 
that  books  should  be  purchased  without 
tender  was  rescinded  and  a  further  mo- 
tion that  tenders  for  books  should  be 
called  was  also  passed. 

m 

HOW  TO  MAKE  YOUR  SHOP  LOOK 
BOOKISH. 

In  nearly  every  shop  there  is  a  place 
to  display  the  attractive  posters  and 
cards  that  come  from  the  publishers, 
showing  some  of  the  salient  features  of 
their  books.  Don 't  do  the  bonehead 
act  by  consigning  them  to  the  dump 
heap.  It  will  add  to  the  bookish  appear- 
ance of  your  shop  if  you  use  them. 

m 

The  popularity  of  Pollyanna,  the  glad 
book,  continues  to  make  the  publisher, 
author  and  bookseller  glad.  The  Page 
Company  announce  that  they  have  just 
gone  to  press  with  a  nineteenth  impres- 
sion of  this  remarkable  book,  making 
170,000  copies  in  all  printed  to  date 
since  publication   about  a  year  ago. 


ONTARIO    LIBRARY    ASSOCIATION 
MEETS  IN  TORONTO. 

The  fourteenth  annual  convention  of 
the  Ontario  Library  Association  was  held 
in  Toronto  on  April  13th  and  14th.  More 
than  two  hundred  delegates  were  pres- 
ent and  much  enthusiasm  prevailed. 

The  association  welcomed  into  its 
ranks  the  Canadian  Free  Library  for 
the  Blind  and  passed  a  resolution  urging 
that  the  Ontario  Government  make  an 
appropriation  to  defray  the  cost  in 
translating  into  blind  characters  the 
works  of  Canadian  authors. 

One  of  the  speakers  during  the  course 
of  an  address  on  book  purchase  said  that 
there  were  few  books  of  interest  publish- 
ed in  Canada,  and  that  practically  the 
majority  of  them  were  imported  from 
i lie  United  States  and  Great  Britain.  If 
this  statement  was  not  intended  as  a 
complaint  of  the  inefficiency  or  inactivity 
of  Canadian  publishers,  but  simply  to 
point  out  that  the  amount  of  Canadian 
fiction  published  is  not  large,  no  fault 
can  be  found  with  it.  In  fact,  such  a 
condition  of  affairs  is  only  natural.  Tak- 
ing the  population  of  Canada  and  that 
of  our  neighbors  to  the  south  the  propor- 
tion of  books  we  should  have  to  issue  to 
keep  pace  with  them  would  be  only  one 
to  their  fourteen.  It  may  be  that  we  do 
not  even  keep  up  this  proportion,  but 
even  if  this  is  so,  it  cannot  be  regarded 
as  a  matter  for  surprise.  Canada  is  a 
new  country  and  has  in  the  past  been 
dependent  upon  the  United  States  and 
Great  Britain  not  only  for  her  music,  her 
literature  and  her  art,  but  also  for  prac- 
tically every  line  of  manufactured 
goods.  This  state  of  affairs,  however, 
is  rapidly  changing  with  our  increasing 
population.  Large  factories  and  manu- 
facturing plants  are  springing  up  all 
over  the  country,  and  every  day  we  are 
becoming  more  independent  of  others 
and  more  self-reliant,  and  there  is  little 
doubt  but  that  the  same  tendency  will 
be  seen  in  literature  and  in  art.  As  the 
population  increases  so  will  there  be  a 
greater  demand  for  native  authors,  a  de- 
mand which  up  to  the  present  has  been 
to  a  larse  extent  lacking,  and  with  that 
demand  the  supply  will  undoubtedly 
keep  pace. 

The  following  officers  were  elected  for 
the  ensuing  year: 

President,  W.  0.  Carson,  London;  first 
vice-president,  D.  Williams,  Colling- 
wood;  second  vice-president,  Dr.  G.  H. 
Locke,  Toronto;  secretary  and  treasurer, 
Dr.  E.  A.  Hardy,  Toronto. 

Councillors:  H.  J.  Clarke,  Belleville; 
Miss  M.  J.  Black,  Fort  William;  D.  M. 
Grant,  Sarnia;  W.  J.  Sykes,  Ottawa;  F. 
J.  Gain,  Windsor;  W.  F.  Moore,  ex- 
president,  Dundas.  Technical  Commit- 
tee:  D.  M.  Grant,  Sarnia;  E.  A.  Hardy, 
Toronto;  G.  H.  Locke,  Toronto,  and  Miss 
M.  Dunham,  Berlin. 


BOOKSELLER     AND     STATIONER  39 

mg&s  minium  mg&siiiiiiiiihi  mg&s  iiiiiiiiiiii  mg&s  iiiiiiiiiiii  mg&s  iihiiiiiiii  MG&SlltllillllH  MG&S 


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CANADIAN  BOOKSELLERS 

YOUR  CUSTOMERS  want  books  to  depend  upon  in  the  present  unrest 
regarding  methods  for  sex  education.    Dr.  Lowry's  new  book,  "Teaching 
Sex  Hygiene  in  the  Public  Schools,"  published  April  15th  (Price,  50 
cents),  sensibly  and  reliably  discusses  the  entire  question  in  its  relation  to 
the  home,  the  school  and  the  individual. 

Dr.  Lowry's  books  hold  their  position  as  the  leading  books  on  sex  hygiene 
because  they  are  sane,  clear  and  correct.  They  have  been  endorsed  by  the 
entire  medical,  educational  and  religious  press  of  Canada,  by  such  organiza- 
tions as  The  National  Congress  of  Mothers,  The  General  Federation  of 
Women's  Clubs,  The  W.C.T.U.,  Social  Hygiene  Societies,  etc.,  and  by  such 
well-known  authorities  as  President  Eliot,  G.  Stanley  Hall,  David  Starr 
Jordan  and  Havelock  Ellis. 

Every  person  who  enters  your  store  is  a  prospective  customer  for  Dr.  Lowry's 

Books-  SIX  VOLUMES: 

Herself net,  $1.00 

Himself net,     1.00 

Truths  Talks  to  Boys net,       .50 

Confidences  Talks  to  Girls net,       .50 

False  Modesty net,       .50 

Sex  Hygiene  in  the  Public  School net,       .50 

Send  for  Posters  and  Imprinted  Circulars 

Liberal  Terms  to  the  Trade. 


Everybody   Will    Want    to    Read   the    Great    Scottish    Novel 

GILLESPIE 


BY  J.  MACDOUGALL  HAY 
CLOTH,  NET  $1.30 


No  novel  in  recent  years  has  received  more   thorough  tributes  of  praise  at  the  hands  of  the  best  critics  than 

this  wonderful  story. 

"The   most   individual,    vigorous    and    amazing   Scottish  novel  published  for  many  years." — Glasgow  News. 

"We  extend  a  hearty  welcome  to  this  exceptionally  powerful  and  vividly  written  book." — Academy  (London). 

"By   the   strength   of   its   character-drawing   alone,   will  keep    even    the    softest    southerner    interested    to    the 

last   page." — Daily    Express    (London). 

"His  faculty  of  observation  and  his  vitality  are  amazing." — Daily  News   (London). 

"It  is  all  vivid,  distinct,  alive." — New  York  Times. 

OTHER  IMPORTANT  NEW  BOOKS 

BEDESMAN  4. Net  $1.00  THE   DREAM   DOCTOR.       ....       Net  $1.35 

By  Mary  J.  H.  Skrine.  By  Arthur  B.   Reeve,   author   of   "The   Silent 

The    best    thing    that    has    come    out    of    England  Bullet  "   "The   Poisoned   Pen  "   etc. 
since  Barrie 's  "Little  Minister." 

CORDELIA  BLOSSOM. Net  $1.35  WITH  THE  BEST  INTENTION.       -       -       Net  $1.25 

By  George  Randolph  Chester,  author  of  "Get  By  Bruno   Lessing. 

Rich  Quick  Wallingford."  MIRANDY. Net  $1.00 

JESUS  IS  HERE. Net  $1.25  By  Dorothy  Dix. 

By    Charles    M.    Sheldon.      A    continuation    of 

"In   His  Steps."  WHOSO  FINDETH  A  WIFE.       -       -       -       Net  $1.25 

THE  TWO   SISTERS. Net  $1.25  Being  an  answer  to  Hall  Caine's  "The  Woman 

By  Virginia  Terhune  Van  de  Water,  author  of  Thou  Gavest  Me." 

"The  Shears  of  Delilah."  By  J.  Wesley  Putnam. 

TWO   BEST   BOOKS   ON    THE   AUTOMOBILE 

The  Modern  Gasoline  Automobile,  1914  Edition.  Questions  and  Answers  on  the  Automobile. 

By  Victor  W.  Page.  Net  $2.50  By  Victor  W.  Page.  Net  $1.50 

Over  600  Pages,  Fully  Illustrated.  Over  300  Pages  and  720  Diagrams. 

McClelland,  goodchild  &  stewart 

PUBLISHERS,    WHOLESALE   AND   IMPORT   BOOKSELLERS 

266  KING  STREET  WEST,  TORONTO 


MG&S  IIIIIIIIIIII  MG&S  IIIIIIIIIIII  MG&S  ||||||||||||  MG&S  IIIIIIIIIIII  MG&S  ||||||||||||  MG&S||||||||||||MG&S 


New  Goods  Described  and  Illustrated 


THE  KING  SELF-FILLER. 

The   King   self-filler   is   a   guaranteed, 

high  grade  pen  embodying  several   new 

features   that   has  recently  been   put   on 

the  market  by  L.  L.  I'oates 

1    Co.,  22  North  William   St., 

New  York.    It  has  a  larger 

capacity  than  any  other  pen 

of   its   size,    this   being  ob- 

i  tained  by  a  new  method  of 
compression  of  the  ink  sack. 
The  ink  reservoir  is  filled  in 

I  two  seconds  by  simply  giv- 
ing   one    half-turn    to    the 

:    right  and  back. 

It  has  an  air-tight  com- 
partment in  which  the  pen 
is  enclosed,  which  prevents 
the  air  from  drying  the  ink 
on  the  pen ;  by  this  means 
the  pen  is  always  ready  to 
write — requires  no  shaking 
or  dipping  to  start  the  flow 

j  of  ink.  It  can  be  carried  in 
any  position  and  will  not 
leak. 

m 

TOY  BOOKS  FOR  YEAR- 
ROUND  SELLING. 

How  many  storekeepers 
realize  the  trade  that  can 
be  done  in  children's  story 
and  toy  books  all  the 
year  round  if  properly  dis- 
played? Most  dealers  look 
upon  children's  books  as 
purely  a  Christmas  line,  it 
never  having  struck  thein 
that  picture  and  story 
books  are  at  all  times  of 
interest  to  children  and 
they  should  always  have  a  prominent 
place  on  the  display  counter.  In  this 
connection  it  is  interesting  to  refer  to 
an  original  new  line  just  introduced  by 
the  Valentine  Co.,  comprising  interest- 
ing stories  and  beautifully  printed  pic- 
tures. In  their  general  get-up,  they  are 
unique  and  highly  meritorious.  The 
Valentine  people  are  firm  believers  in 
children 's  books  being  made  a  special 
feature  for  all  the  year  round  in  a  pro- 
minent part  of  the  store,  and  they  have 
good  reasons  to  hold  this  belief,  as  they 
have  proved  beyond  doubt  that  children  '.- 
books  are  always  saleable. 


Reviewing  the  line  with  the  manager, 
he  told  the  writer  of  a  case  that  hap- 
pened in  one  of  the  large  Montreal 
stores. 

After  a  good  deal  of  talk,  this  store 
decided  to  try  making  a  feature  of 
children's  books  apart  from  the  Christ- 
mas season,  and  decided  to  try  200  of 
Valentine's,  small  cut-out  books.  These 
books  were  delivered  to  their  store  on 
Feb.  20th  this  year.  The  dealer  was 
surprised  at  the  reception  the  books  met 
with,  and  he  found  in  less  than  a  month, 
to  be  exact  March  17th,  that  he  would 
require  an  additional  supply,  and 
ordered  200  more.  On  April  15th  he 
again  had  to  re-order  the  same  quan- 
tity, and  now  he  is  a  firm  believer  that 
children's  books  will  sell  at  all  times, 
as  he  realized  that  there  is  a  large 
amount  of  money  spent  on  them  all  the 
time.  Hitherto  this  was  going  to  the 
candy  store  in  place  of  into  his  own 
cash  register  simply  because  he  would 
not  display  the  goods  that,  practically 
speaking,  "a  penny  can  buy." 

This  indicates  what  can  be  done  to 
increase  year-round  business  on  lines 
usually  considered  as  belonging  almost 
altogether  to  the  Christmas  season. 


"MONA  LISA"  ADORNS  CONGRESS 
CARDS. 
W.  A.  Berry,  of  the  U.S.  Playing  Card 
Co.,  whose  territory  includes  Eastern 
Canada,  is  quite  enthusiastic  about  the 
new  Congress  cards,  the  backs  having  a 
copy  of  the  famous  and  world-wide  dis- 
cussed picture  "Mona  Lisa."  While 
many  are  under  the  impression  that  the 
original  picture  is  a  sacred  one,  it  might 
be  well  to  state  that  it  is  a  painting  of 
Francesco  Del  Giocondo  by  Leonardo  da 
Vinci,  and  was  done  for  Francis  I.  of 
Fiance  in  the  year  1500. 


HELP  THE  BEGINNERS. 

Don't  be  afraid  to  give  the  new  help 
pointers  for  fear  they  will  supplant  you 
in  the  estimation  of  the  boss.  It  is  a 
sort  of  law  of  compensation  that  you 
get  more  by  giving  more.  The  scholar 
is  not  the  only  one  receiving  inspiration, 
but  the  teacher  adds  to  his  own  ability 
and  enjoyment  in  his  work  by  his  faith- 
ful and  efficient  service,  and  you  will 
likely  learn  something  of  use  to  you 
from  the  very  ones  that  you  are  trying 
to  serve,  just  as  the  teacher's  thought  is 
quickened  by  the  scholar's  apt  ques- 
tionings. 


w  TROOPING 
M^COLORJ 


SCRIBBLER  COVERS  THAT  TELL  STORIES. 

Above  are  shown  two  of  the  many  attractive  cover  designs  included  in 
the  Imperial  Series  of  School  Scribblers  put  out  by  Warwick  Bros.  &  Butter, 
Limited.      They    are    sure    to    appeal    to  the  little  folks. 

40 


BOOKSELLER     AND     STATIONER 


41 


SUTCLIFFE'S 

by  all  means 

If  it's 

QUICK-SELLING 

CARDS 
OF  GOOD  TASTE 

AND 
GOOD   PROFITS 

That  count  with  you. 

So  great  is  our  faith  that  we  have  what 
you  want  that  we  will  stand  behind 
your  open  orders. 

Just  write  and  tell  us  to  send  you  say  a 
$25  assortment — we  believe  you'll  keep 
them,  but  if  any  of  them,  for  any  reason 
whatever,  do  not  exactly  meet  your  re- 
quirements, just  send  them  back.  We 
are  here  to  give  eo-operation  that  will 
be  profitable  for  you  and  obviously,  if 
we  succeed  in  doing  that,  we  will  benefit 
accordingly. 

We  are  Canadian  distributers  of  The 
Boston  Line,  comprising  the  output  of 
Woodbury  Hunt,  W.  F.  Nickerson  & 
Co.,  and  The  Mackenzie  Engraving  Co. 

Other  notable  productions,  of  which 
we  control  the  Canadian  sale,  include: 

The  greeting  cards  of  The  J.  Ray- 
mond Howe  Co.  of  Chicago. 

The  Samuel  Carpenter  Co.'s  catchy 
card  creations. 

The  Lewis  Art  Motto  Post  Cards. 

The  Century  Co.'s  "Old  Colonial" 
types  and  clever  "Day"  features. 

The  Sandford-Pease-Prince  famous 
From-Me-to-You  and  Occasion-Fitting 
Cards. 

Get  in  Touch.    It  Will  Pay  You. 


The  SUTCLIFFE  CO. 

77  YORK  ST.  V  TORONTO 


Are  You 
Pushing 
Photo 
Supplies  ? 


This  is  the  busy  season  for  photo  goods — and  the 
Wellington  specialties  are  going  to  be  in  demand. 

Wellington  Plates,  Papers  and  Films  have  a 
great  reputation  alt  over  the  world— amateurs 
are  eager  to  use  these  goods. 

Can  he  get  them  in  YOUR  Town?  Why  not 
keep  a  shelf  or  so  full  of  these  goods?  No 
trouble,  no  work  beyond  handing  them  out — big 
demand  and  good  margin  of  profit.  Handsome 
Show  Cards  and  Advertising  Matter  sent  with 
goods. 


Wellington  &  Ward 

MONTREAL 


"KING" 

SELF-FILLER 

THE  PEN  YOU  NEED 

QUALITY 

SERVICE 

RELIABILITY 
Fills  quick  as  a  flash. 
Writes  without  shaking. 
Guaranteed  not  to  leak 
under  any  conditions.  The 
best  pen  you  ever  sold  with 
the  greatest  satisfaction  to 
your  customers — 
Write  to-day  for  terms  and 
particulars. 

L.  L.  Poates  Publishing  Co. 

22   North  William    St. 

New   York 

Wanted. — Reliable  house  to 
handle   this    line. 


i&J 


42 


BOOKSELLER     AND     STATIONER 


NATURE    STUDY    EXERCISE    BOOK 
COVERS. 

Nature  study  subjects  are  a  feature  of 
the  1914  line  of  covers  for  school  exer- 
cise books  and  scribblers  put  out  by  the 
Copp,  Clark  Co.  The  illustration 
presented  herewith  depicts 
the  Yellow-shafted  Flicker. 
A  companion  cover  shows  the 
Short-horned  Owl.  Another  one 
shows  a  series  of  "Snapshots  at 
the  Zoo."  Other  titles  include 
the  Polar  Bear,  Maple  Land, 
Britannia,  The  Cavalier,  together 
with  others  that  will  appeal  to 
the  artistic  sense  of  the  scholars. 
Nature  subjects  were  depicted  in 
several  covers  produced  last  year, 
and  the  general  idea  is  to  be  fur- 
ther extended  next  vear. 


THE  NEW  PRANG  PAINTING 
BOOKS  FOR  CHILDREN. 

Madame  Montessori,  the  most 
famous  and  successful  teacher  of 
children  in  the  world,  says  that 
children's  toys  that  give  the 
keenest  delight  are  the  ones  that 
give  the  freest  play  to  the  im- 
agination. Such  toys  are  most 
helpful,  for  they  stimulate  the 
intellect. 

The  new  Prang  painting  books 
seem  to  follow  Madame  Montessori 's 
basic  principles  of  teaching  in  an  admir- 
able manner,  and,  together  with  the 
"Kroma"  non-poisonous  water  color 
boxes,  satisfy  the  child's  natural  hunger 
for  color.     Care  has  been  taken  to  insure 


One  of  the  Prang  Company's  books  is 
illustrated  herewith.  Others  are  the 
Robinson  Crusoe  painting  book,  the 
Hiawatha  painting  book,  the  Hiawatha 
water  colors,  and  the  Peter  Pan  paTnt 
box. 


W  \Z  ^  i^L 

\ 

f\w     > 

inuB^K 

m 

the  best  example  of  design  and  color  so 
as  to  overcome  the  harmful  effect  resul- 
tant from  painting  books  that  are  poor 
examples     of     art     and     poorer    design. 


One  of  the  Copp,  Clark  line  of  Scribbler  Covers 


A    PORTABLE    HAND    STAMPING 
PRESS. 

The  Progress  Die  Stamping  Press  is 
a  portable  hand  machine  with  a  stock 
equipment  of  1,001  dies,  which  is  proving 
immensely  popular  with  both  sta- 
tioners and  printers  throughout 
the  United  States  and  Canada. 
One  of  the  many  unique  features 
of  the  Progress  Die  Stamping 
Press  is  the  fact  that  it  is  equip- 
ped with  2-letter  monogram  dies 
for  every  possible  combination  to 
which  such  monograms  can  be  sub- 
jected, both  in  script  and  block 
style  letters  (1,001  dies  in  all) 
enabling  the 
stationer  to 
supply  h  i  s 
c  u  s  t  o  m  - 
ers  with  die 
stamped  sta- 
tionery i  n 
any  desired 
mono  gram 
or  color, 
ready  for  de- 
livery the  same  day  if  desired;  and, 
withal,  this  press  is  so  simple  of  opera- 
tion that  any  clerk  can  produce  the 
finest     die-stamped     work     with     but     a 


Music  Lists  Received. 
From  the  Boston  Music  Company 
comes  a  complete  catalogue  of  the  com- 
positions by  Ethelbert  Nevin,  including 
all  the  transcriptions  and  arrangements 
of  his  most  popular  works.  It  includes 
a  reproduction  of  a  drawing  of  Nevin 
by  Charles  Dana  Gibson  and  a  brief 
biographical  sketch.  Nevin  was  born 
Nov.  25,  1862,  at  Mineacre,  Edgeworth, 
Pa.,  and  was  educated  under  the  best 
masters,  among  them  being  B.  J.  Lang, 
Emery.  Yohme  Bial,  Kilndworth  and 
Von  Vulow.  His  brief  term  of  life 
came  to  an  end  Feb.  17,  1901,  at  New 
Haven,  but  not  before  he  had  won  for 
himself  enduring  fame  and  an  unique 
place  in  the  annals  of  American  music. 


Trade  Lists  Received. 
From  W.  J.  Gage  &  Co.,  Limited, 
comes  a  trade  price  list  of  writing 
blanks,  examination  books,  examination 
tablets  and  foolscap,  together  with 
samples.  This  reminds  the  trade  that 
the  annual  school  examinations  are  not 
far  away  and  it  would  be  well  to  make 
due  preparation  to  get  the  very  best  re- 
sults possible  from  this  year's  trade  in 
that   connection. 


Book  Lists  Received. 

A  forty-eight  page  booklet  comes  from 
S.  B.  Gundy  presenting  some  interesting 
pages  from  Booth  Tarkington's  book 
"Penrod,"  recently  published.  The 
booklet  also  contains  an  appreciation  of 
the  author  by  Asa  Don  Dickinson,  and 
a  list  of  his  published  works. 


few  days'  experience.  The  press  is 
equally  well  adapted  for  handling 
private  small  steel  dies,  and  is  not 
only  complete  in  every  respect,  but  is 
guaranteed  in  every  respect. 

Interested  stationers  should  write 
to  the  Progress  Manufacturing  Com- 
pany,  79  Sudbury  Street,  Boston, 
and  learn  what  this  die 
s  t  a  m  p  i  ng 
press  has  al- 
ready done 
for  station- 
e  r  s  from 
coast  to 
coast  and 
from  Hud- 
son Bay  to 
the  Gulf  of 
Mexico;  and 
secure  samples  of  work  stamped  on  this 
machine  from  the  1,001  dies  and  also 
with  small  steel  dies  owned  by  private 
individuals. 


BOOKSELLER     AND     STATIONER 


43 


Condensed  Advertising 

BOOKS— ALL  OUT  OP  PRINT  BOOKS  SUP- 
plied,  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Please  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street,  Birmingham, 
England. 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND 
30th  St.,  N.Y.  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tt) 

CROWLEY.  THE  MAGAZINE  MAN,  INC.,  3"!)1 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

LIVE    AGENTS    OR    DEALERS    WANTED    IN 

every  city  or  town  to  control  sale  of  new  of- 
fice device  ;  $3,000.00  a  year  men,  here  is  your 
opportunity.  Write  Sales  Manager,  James  P. 
Easton  &  Co.,  212  McGill  Street,  Montreal. 

TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada — energetic,  experienced  and 
financially  responsible.  Had  successful  experi- 
ence in  retail  stationery,  books  and  fancy 
goods.  Always  had  good  results  on  the  road. 
Box  316,   Bookseller  &  Stationer. 


YOUNG  MAN  DESIRES  POSITION  IN  THE 
stationery  business,  either  as  bookkeeper,  out- 
side or  inside  salesman.  Best  of  references  can 
be  furnished.  Apply  A.  J.  Sawyer,  P.  O.  Box 
905,  Moose  Jaw,  Sask. 


Our  continuous  adver- 
tising in  high-class 
mediums  such  as  Sat- 
urday Evening  Post  and  others  is 
creating   a    consumer   demand  for 

Moore  Push-Pins 

GLASS  HEADS,  NEEDLE  POINTS 


Moore  Push-less  Hangers 

THE  HANGER  WITH  THE  TWIST 

Brass  hook  and  tool- 
tempered  steel  nail. 
Will  securely  hold 
pictures  weighing  up 
to  100  lbs. 

All  our  products  are 
made  in  our  own 
factory  with  im- 
proved machinery 
and  with  the  utmost 
skill  and  care. 

Have  you  placed  one  of  our  lath  dis- 
plays on  your  counter?  It  is  doubling 
sales. 

The  leading  stationery,  hardware  and  photo 
bupply  jobbers  of  Canada   carry  our  line. 

MOORE  PUSH-PIN  CO. 
115  Berkley  St.,  Philadelphia,  Pa.,  U.  S. 


[No.ZS 


SPECIAL  SPRING 
OFFER 


Real  Photographic  View-Cards  of  your 
town,  glossy  or  dull  finish,  sepia  or 
black,  at  $1.50  per  hundred.  All  we 
need  is  a  picture  or  card.  Negatives  25c. 
Free  when  six  or  more  views  are  taken. 

Alfred   Guggenheim  &  Co. 

529-533  Broadway,  New  York 


ST&iM 

LOOSE-LEAF 


Like  "Sterling"  is  to 
Silverware — 

So  the  name  "Standard"  is  to  Loose  Leaf  Devices.  For 
each  of  the  B.  &  P.  "Standard"  lines  is  the  leader  of  its 
class — not  only  as  to  most  dependable  value  and  efficiency, 
but  also  as  to  largest  average  sales. 

The  dealer  who  links  up  with  the  "Standard"  lines  comes 
in  for  his  share  of  their  already  well-developed  demand, 
and  the  value  of  the  acknowledged  supremacy. 

B.  &  P.  "Standard"  Loose 
Leaf  Devices 

cover  an  exceptionally  wide  range  of  items,  including:  "Standard" 
Ledger  Binders,  Complete  Binders,  Transfers,  Stock  Ledger  Sheets, 
Stock  Ledger  Indexes,  Sheet  Holders,  Aluminum  Clips,  Prong  Binders, 
Record  Books,  Adjustable  Punches,  Memo  Books,  Price  Books  and 
Sheets,  Ring  Books. 

If  you  haven't  a  copy  of  our  catalogue  send  for  it  to-day.  As  you 
turn  over  the  pages  of  this  catalogue  you  will  realize  in  a  measure  the 
strong  appeal  these  lines  will  have  with  your  customers  and  the  good 
margin  of  profit  there  is  in  handling  them. 

And  then  there's  that  little  publication  "Standard'' — which  is  virtually 
a  monthly  guide  to  Progress  and  Profit — are  you  getting  it — regularly? 
If  not,  we  would  be  pleased  to  put  your  name  on  our  mailing  list.  Just 
ask  us  to  do  so  NOW- — while  you  think  of  it. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  LOOSE  LEAF  DEVICES 

MAIN    OFFICE  FACTORIES 

109-111  Leonard  St.  Brooklyn,    N.Y. 

New  York  St.  Louis,  Mo. 

SALESROOMS: 
109-111  Leonard   St.,      Republic   Bldg.,      220  Devonshire  St.,     4000   Laclede   Ave. 
New   York  Chicago,    111.  Boston,   Mass.  St.   Louis,   Mo. 


44 


BOOKSELLER     AND     STATIONER 


THE    "ROT  AX"    FILE. 

Readers  of  Bookseller 
and  Stationer  will  recall 
the  mention  made  in  the 
February  issue  of  a  new 
file  called  the  "Rotax," 
brought  out  in  England  by 
Hilton  &  Co.  This  has 
now  been  introduced  to 
the  Canadian  trade  by 
Buntin,  Gillies  &  Co.,  of 
Hamilton,  and  we  are  able 
to  present  an  illustration 
of  the  new  file  this  month. 
By  a  pull  of  the  cover, 
the  file  lies  automatically 
open  for  the  reception  of 
papers.  A  slight  pressure 
on  the  outside  firmly  grips 
from  one  to  two  hundred  sheets,  without 
perforation. 


REAL     AND     IMITATION     PARCH- 
MENT PAPER. 

It  is  impossible  to  distinguish  an  imi- 
tation from  a  real  parchment  paper  by 
inspection  or  handling,  but  while  the 
real  paper  retains  its  stength  after  the 
soaking  in  hot  water,  the  counterfeit 
does  not  do  so.  Paper  parchmented 
with  sulphuric  acid  can  be  soaked  in  hot 
water  and  tried  the  moment  it  is  re- 
moved.     It    will    be    found    still    elastic 


The  "Rotax"  File. 

and  strong,  and  nearly  as  much  so  as  it 
was  before  the  treatment.  When  torn 
it  will  not  show  a  ragged  edge.  Imita- 
tion paper,  the  so-called  butter  paper, 
pergamyn,  etc.,  when  soaked  in  hot 
water  tears  like  blotting  paper,  and 
leaves  a  ragged  edge. 


DEMAND     FOR    PAPER     NAPKINS. 

Paper  napkins  have  enjoyed  a  large 
demand  in  recent  years,  as  they  have 
supplemented,  to  a  large  extent,  the 
linen  napkins.  The  many  attractive 
styles  in   which  they  are  now  produced 


make  them  quick  sellers,  and  there  is  a 
good  profit  for  the  merchant. 

Paper  napkins  have  also  been  used 
with  the  store's  advertising  printed  on 
them.  Some  stores  furnish  the  napkins 
free  at  demonstrations,  or  to  church 
suppers,  lodge  banquets  or  meetings  of 
any  sort  where  refreshments  are  served. 
This  brings  the  advertiser's  name  to  the 
attention  of  many  people  in  an  effective 
manner. 

Department  stores  frequently  give 
away  paper  napkins  at  their  spring  and 
fall  openings,  and  in  their  china  or 
housefurnishing   departments. 

SB! 

PERIODICAL   NOTES. 

The  International  Studio  has  in  its 
May  number  a  description  of  the  work 
of  Albert  Sterner  by  Christian  Brinton, 
with  many  illustrations.  Of  especial  in- 
terest to  all  followers  of  art  is  an  ac- 
count by  the  editor,  W.  H.  DeB.  Nel- 
son, of  the  spring  exhibit  of  the  National 
Academy  of  Design,  New  York.  Other 
features  are  reproductions  of  some  of 
the  Persian  pottery,  bronzes  and  temple 
fittings  found  in  the  Rliajes  excavations. 

From  England  comes  the  "New  Week- 
ly." which  in  its  greeting  says  "We  do 
not  intend  to  whisper  in  a  corner.  We 
shall  push  ourselves  into  the  open  air 
and  take  as  much  elbow  room  as  the 
world    will   vield    us." 


';:»^l*;i®^i^W4t;,W!)«mww*WlW'iw« 


Here's  a  Book  for  Which  Every  Canadian 
Bookseller  Will   Find  a  Ready  Sale — 

A  SHORT  HISTORY  OF  THE  CANADIAN  PEOPLE 

BY  GEORGE  BRYCE,  M.A..  D.D.,  LL.D. 


BE   the  first  in  your  locality  to  get   this  new 
edition  on  display.     Write  the  English  pub- 
lishers   to-day    for    full    particulars.      The 
Canadian  publishers  will  be  announced  later. 

For  some  years  Canadian  educationists  have  been 
calling  for  a  new  and  revised  edition  of  "A  Short 
History  of  the  Canadian  People,"  by  George 
Bryce,  M.A.,  D.D.,  LL.D.,  of  Winnipeg,  until  at 
last  his  English  publishers  have  prevailed  upon 
him  to  practically  re-write  his  original  work  and 
bring  it  up-to-date.  For  this  purpose  he  went  to 
England  last  summer,  and  has  now  completed  his 
task. 

In  its  re-written  and  up-to-date  form  it  will  make  a 
handsome  volume  of  some  640  pages,  demy  octavo, 
illustrated,  and  published  in  Great  Britain  at  10s. 


6d.  net;  but  the  Canadian  edition  is  to  be  issued 
at  a  cheaper  price,  which  will  be  announced  later; 
but  this  edition  will  be  exactly  the  same  as  that 
issued  in  England.  Dr.  Bryce,  whose  works  are 
well-known  in  Canada,  has  made  it  suitable  for 
the  general  public,  students  in  university  classes 
in  history,  normal  schools,  collegiate  and  higher 
public  schools,  public  libraries,  authors,  etc.  It 
will  contain  the  latest  map  of  Canada,  and  a  num- 
ber of  illustrations  of  national  monuments,  por- 
traits of  public  men  of  Canada,  one  of  a  lady  of 
national  reputation,  Lady  Aberdeen,  and  another 
of  H.R.H.  The  Duke  of  Connaught. 

The  author  is  a  native-born  Canadian,  and  has 
spent  many  years  in  advancing  education  and  the 
hig-her  ideals  in  the  Greater  Canada. 


SAMPSON  LOW,  MARSTON  &  CO. 

LONDON:    100    SOUTHWARK    STREET,    S.  E.,    AND    32    WARWICK    LANE,    E.  C. 


^W^Sffl^BWBi^^ 


BOOKSELLER     AND     STATIONER 


45 


THE  PHOTOMAILER 

IN  CANADA 

TRADE  SUPPLIED  BY  WHOLESALE  STATIONERS 


THE  PHOTOMAILER  is  strength 
■)lus  quality.  Made  primarily  to 
stand  rough  usage  in  the  mails 
and  yet  most  attractive  in  ap- 
pearance. The  "cellular  board" 
is  a  double  faced  corrugated 
board,  made  by  our  special 
process— very  stiff  but  capable  of 
great  resistance,  yet  light  in 
weight,  insuring  minimum  post- 
age. 


You  never  lose  a  sale  when  cttrryinu 
THE  PHOTOMAILER  as  our  list  of 
sizes  will  meet  practically  every  de- 
mand—17    sizes. 


SUCCESSFUL    RETAILING 

Depends  first  upon  the  quality  of  the  goods,  next  the  arrangement  of  the 
stock  and  finally  obtaining  the  customers'  interest  in  something  in  addition 
to  the  goods  they  came  to  buy. 

The  PHOTOMAILER  CABINET  shows  the  goods  in  a  most  attractive  way 
besides   keeping   them   constantly   before   the  customer. 

The  PHOTOMAILER  CABINET  shows  the  size  and  retail  price '  of  the 
PHOTOMAILER,  giving  an  increased  selling  efficiency.  The  cabinet  as- 
sortment consists  of  84  Photomailers  and  the  cabinet  is  sold  either  singly 
or   in  cases  of  eight  to  the  Jobber. 

We  supply  dealers  with  a  striking  display  card  which  will  prove  an 
effective  "silent  salesman."  ably  backing  up  the  Cabinet.  It's  yours  for 
the  asking. 

If  you  have  any  difficulty  in  procuring  the  PHOTOMAILER — the  best 
mailing  device — send  for  sample  with  the  name  of  your  Jobber. 

The  THOMPSON  &  NORRIS  CO.,  of  Canada.  Ltd. 

NIAGARA  FALLS,  Ontario.  Canada 

Brooklyn,  N.Y.  Boston,  Mass.  Brookville,  Indiana 

London,  England  Jiilich,  Germany. 


Carbon  Paper 

"Convenient  Package" 


MADE 

IN 

CANADA 

NO 

DUTY 


13  sheets  to  the  package,  packed 
and  sealed  at  factory.  Insures  per- 
fect unwrinkled  sheets.  Best  for 
small  users.  Good  trial  package  for 
large  consumers,  fully  covered  by 
guarantee. 


NONE 
BETTER 

IN 

THE 

WORLD 


The  dealer's  ideal  method  of  handling 
carbon  paper  for  small  sales 


Retail  Price,  50c. 


Price  to  Dealer,  20c. 


PEERLESS  CARBON  AND  RIBBON  MFG.  CO.,  Limited 

176  Richmond  Street  West  TORONTO,  CANADA 


46 


BOOKSELLER     AND     STATIONER 


This  Pen  displayed  in  that  Case 


u> 


on  your  Counter, 

means  quick,  profitable, 
"good-will"  SALES  to  you. 

It's  the  SWAN  FOUNTPEN 
— a  pen  of  world-wide  merit, 
backed  by  a  full  guarantee  and 
the    time-tried    test  of  70   years. 

Prices  are  Protected. 
Variety  is  Large. 
Terms  are  Inducive. 

Write  for  New  Catalog. 


Fountpen 


PERRY 
PENS 


The  Largest  Pen  Factory  in  the  World. 

Producing  Over  One  Ton 

Of  Pens  Daily. 


WANTED— An  AGENT  to  sell  to 

jobbers  all  over  the  Dominion.  Write, 

giving  full  particulars,  to 

Perry  &  Co.,  Limited 

49  OLD  BAILEY 

LONDON,  -  ENGLAND 


POST  CARDS 

Everything  in  Post  Cards.  Easter,  Comics, 
General,  Birthday,  Patriotic,  etc.  Easter  Book- 
lets. Local  View  Post  Cards  to  order,  from  your 
own  photos.     Post  Card  Racks. 

PENNANTS  and  CUSHIONS 

Biggest  and  Best  line  in  Canada.  Both  Sewn 
and  Stencilled  Letters.  Drop  a  post  card  for  our 
catalogues.     They  are  worth  having. 

XMAS  LINE,  POST  CARDS,  BOOKLETS, 
ETC.,  now  being  shown. 

Our  10  travellers  cover  Canada  from  Coast  to 
Coast;  see  our  line  when  representative  calls. 


WE  CAN 

SAVE 

YOU  MONEY 


TRINITY 
UNIVERSITY 

OUt  CM 

3T  WEST 

(Mr    irroRDST 

> 

< 

Z 
< 

X 

■ 

DtrOEST 

KING    3T.VL5T 


NOTE  NEW   LOCATION 


Pugh 
Specialty 
Co.,  Limited 

38-42   Clifford   St., 
TORONTO,  CAN. 


BOOKSELLER     AND     STATIONER 


47 


VALENTINE'S  SERIES 

CUT-OUT  TOY  BOOKS 


RETAIL 


5 


CENTS 


I- 


The  ideal 
book 
for  the 
Xmas 
Stocking 


24 

pages  of 

story  and 

illustrations 

^         with 

coloured 

covers. 

30 

designs 

always  in 

stock. 


r*i 


H 


The  worst  bog 
in  the  World 


Sell  all  the  year.  Display 
box  given  free  with  1  gross 
order.  Price  $4.00  per  gross. 
Less  than  a  gross   3c.   each. 


The  Valentine  &  Sons  United  Publishing  Co.,  Ltd. 

TOY  BOOK   SPECIALISTS 
444  ST.  PAUL  STREET  MONTREAL,  QUE. 


48 


BOOKSELLER     AND     STATIONER 


The'.'satisfaction   that   comes  from  serving 
customers  well  is  felt  by  those  who  sell 


(?i 


ranes 


No  matter  how  much  or  how  little  your  customers 
may  knowlabout  writing  paper  if  Crane's  papers 
are  sold  YOU  WILL  KNOW  that  you  have  ren- 
dered the  best  service  possible. 

Service  is  the  keystone  of  modern  business. 

Crane's  papers  give  perfect  satisfaction  and  thus 
attract  to  your  store  steady  and  profitable  patronage. 

Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


TALLY  CARDS 

PLACE-  CARDS 
vSCORE-EADS-FOrMLLGAMES 

GREETING-CARDS 

CONGRATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS-CARDS 

CHRISTMAS-FOLDERS 

CALENDAR- MOUNTS 

PARTY-  INVITATIONS 

INITIAL-STATIONEPCf 

DANCE-PROCRAMS 


CHAS'H'ELLIOTTCO- 

NOPTH  PHILADELPHIA 


SEE   OUR    NEW   WEDDING    LINE 


GUEST-CARDS    TALLY  CARDS    DINNER  FAVORS 


ORIGINALITY  AND  MERIT 


CHAS.    S.    CLARK    CO. 


ART 
PUBLISHERS 


141-145    West    36th    Street,    New    York 


CHRISTMAS    LINE    FOR    1914    NOW    READY 
Canadian    Representatives:     MENZIES    &    COMPANY,    LIMITED.    TORONTO 


MOULDINGS 

JPICTURE  FRAMES 

•MIRRORS 

GLASS 

MATBOARD 

PICTURE  BACKING 


MATTHEWS'  QUALITY  SERVING  TRAYS 

for  wedding  presents.  The  June  weddings  are  near  at  band  and  all  the  ladies  want  Trays.  All  our 
Trays  have  glass  set  In  with  waterproof  cement  and  are  non-leaka'ble  and  have  felt  bottoms 
All  our  latest  Trays  are  fixed  with  simple  screw  fasteners,  allowing  the  back  to  be  readily  removef 
for  replacing  with   owner's  own   fancy  work,  chintz  or  tapesitry. 


ved 

.  vi      Kt^pAuviug       unii      uti  m  i    .7      yn  u      idiii   a,        tiuin,      '    I  i  i  I  I  i  /.      Ul       ^ipeSt  Ty  . 

Mail  us  an  order  for  immediate  shipment  and  we  will  send   you  a  sample  dozen  assorted   kinds  and 
sizes  that  will  not  average  more  than  $12.00  per  doz.  net  and  will  retail  at  a  good  profit. 

Ask    for    our    new    catalogue 
Just  out 


MATTHEWS  BROS.  LTD.,  788  Dunda«  St.  Toronto 


A.  RAMSAY  &  SON  CO. 

Agents  for  Winsor  & 
Newton,  London;  carry 
a  complete  line  of  Artists' 
Materials. 

A.  RAMSAY  &  SON  CO.,  Montreal 


Hold    the   line 


(Registered.) 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  sales. 


London  (Eng.) 
Export  Agency, 
8  St.  Br.de  St, 
LONDON,  E.C. 


Supplied  by  rrll 

the      leading 

wholesale  houses 

Toronto  and 

Montreal. 


BOOKSELLER     AND     STATIONER 


49 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWNS  MUSIC  STORE 


144  Victoria  Street 


TORONTO 


HINKSWELLS&C 

BLRHLNCHAM.^ 


Regis 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 

"Rob  Roy"  Pen 

the  popular  and  quick-selling  pen. 
It  Is  made  of  fine  steel,  writes  enslly  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
Industry. 

Manufactured  by  the  proprietors: 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


SPEnCERIAn 
STEEL-  PEPS 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  CO. 

349  BROADWAY  NEW  YORK,  N.Y. 


The  Dalton  Royal  Auction  Bridge  Pad 

Best  Made 

New   Count   on   Every   Sheet  15   cts.   Retail 

Discount  to  Dealers  Only 


WYCIL  &  CO. 


83  Nassau  St.,  New  York 


PARAGON 

TELEPHONE  DESK 

A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 

Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 

Sold  by  all  Canadian  Jobbers. 


rTrrrrn 

TCLINE  i-    SERI 


n 

Stpateline 


rrjT 

2 


SERIES  No  130 


Westcott-Jewell  Co. 


3 


Seneca   Falls, 
N.Y. 


RULER  MAKERS  EXCLUSIVELY 

Here's  another  new  one — a  full  beveled 
ruler  for  a  penny — The  biggest  seller  of 
them  all.  Don't  neglect  sending  for 
Catalog  and  samples. 


PHYSICAL 


PHYSICAL 
CULTURE 


The    Leading   Publication   of   iU 

kind. 

Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not  want  to  be  without  it. 

Advertising  matter  furnished  on  request. 
PUBLISHED  BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  V  NEW  YORK 


GUARANTEED 

UNTARNISHABLE    GILT    FRAMES 

Every  Shopkeeper  and  Store  should  stock  these— recognized 
as  the  finest  selling  Photo  Frames  ever  offered  to  the  trade 
Catalog    of     New     Designs     Now     Ready.     Apply 

E.  Whitehouse  &  Son  wVrks    Worcester,  Eng-. 


M 

U 

s 
I 
c 


IS    A   MONEY-MAKER    AND    BUSINESS-GETTER    FOR    THE    BOOKSELLER    AND    STATIONER 

An  account  with  us  means  the  largest  and  most  representative  stock  in  Canada  to  buy  from. 

Everything  in  Sheet  Music  and  Music  Books 

MUSIC  PUBLISHERS  ESTIMATES  FURNISHED  ON  APPLICATION 

MUSGRAVE  BROS.  &  DAVIES 

111-115  Stair  Blda.  Music  Publishers.  Dealers  and  Importers         TORONTO,  ONT, 


PRICKS 

THe 
LOWEST 


SERVICE 
THE 
BEST 


M 

U 
S 
I 

c 


50 


BOOKSELLER     AND     STATIONER 


THE  FULTON  AMERICAN-CANADIAN 

ALLIANCE 


Robert  Fulton  was  the  inventor  of  the  steamboats 
that  first  sailed  on  Canadian  Lakes  and  Rivers. 

We  are  the  inventors  of  Fulton  Goods,  a  line  of 
Rubber  Products;  which  include  Fulton  Numberers  and 
Daters,  Inks,  Sigm  and  Price-Markers  and  Self-Inking 
Stamp  Pads,  a  line  First  in  Quality  and  Profit-Making 
Prices. 

FULTON  GOODS  are  sold  by  leading  dealers 
throughout  the  world.  We  are  proud  of  the  fact  that 
they  have  done  much  to  promote  the  entente  cordiale 
between  American  and  Canadian  Consumers.  Our  cus- 
tomers in  the  Dominion  can  always  be  assured  of  our 
best  attention  and  service. 

Our  best  wishes  to  our  Canadian  Friends  and  also 
to  our  Friends  this  side  of  the  Border. 

By  the  way,  have  you  our  catalog?  If  not,  write  for 
it.     It  shows  you  how  to  increase  business  profits 


i  locifejaw 
L  !2Eb);G;^ijaie| 


FULTON  RUBBER  TYPE  CO.,  ELIZABETH,  N.  J.,  U.  S.  A. 


THE  NATIONAL  LINE 


Manifold  Order  Books 

MISTAKES  and  misunderstandings  must  be 
obviated  in  the  process  of  order-taking.  "Keep- 
ing  a  copy"  is  the  first  requirement  in  every 
business  system.  Hence  the  universal  use  of 
duplicating  and  triplicating  Order  Books. 
Owing  to  their  reasonable  price,  superior  quality 
of  paper,  and  high  -  grade  carbon  sheets 
NATIONAL  Order  Books  are  the  most  satis- 
factory  brand   on   the  market. 

ALWAYS  ORDER  NATIONAL  ORDER 
BOOKS ! 

NATIONAL   BLANK   BOOK   CO. 

HOLYOKE,  MASS. 


"MADE  IN  CANADA" 

CARTER'S 
WRITING  FLUID 


The  quality  never 
varies,  it  is  always 
a  bit  better  than 
the  best  of  the  rest 


The 

Carter's  Ink  Co. 

356  St.  Antoine  Street 
MONTREAL 


BOOKSELLER      AND      STATIONER 


51 


pnsns9© 


Address  Books — Memos, 
Fine  Leather  Goods,  etc. 

Represented  by 

WILLIAM  E.  COUTTS 

266  King  Street  West  V  Toronto 


HIGGIISb' 
TAURINE  MUCILAGE 


THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  vour  trade. 


HIGGINS'    AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  Word 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturers 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


%       J 


Now  Extensively   in  the 
Dominion 

Fine  in  Quality 

Fine  in  Tint 

Fine  in   Finish 

Ask   for  Samples 


See  the  Watermark 


I 

1 

= 


Correspondence  Cards,  Card 
Cabinets,  Ream  Goods,  and  of 
course  in  handsome  boxes  with 
dainty  and  attractive  designs 
on  them  to  help  them  sell  — 
and  keep  selling. 

Mr.  Wm.  E.  Coutts  of  Toronto 
will  be  pleased  to  show  the  line. 

|    American   Papeterie  Co. 

SOLE  MANUFACTURERS 

1     Albany,  V^^         New  York 


%lllllllllllllllllllllllllllllllllllllllll# 


'*♦£&' 


%IIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIII# 


52 


BOOKSELLER     AND     STATIONER 


606.  Congress  Playing  Cards. 


Gold  Edges. 


Air-Cushion   Finish. 


Club  Indexes. 


9 


2 


Copyright.  1914.  by  The  U.  8.   Plnying  Card  Co..  Cincinnati.  C.  S.  A. 

Always  Something  New  in  Congress 

The  famous    MONA   LISA   now  ready,  also  two  excellent  examples   of  color  blending   in 
the  new  HELEN   and  VIOLA. 

Every  sixty  days  a   new  design   is   added   to    CONGRESS new  issues  since  January 

1st  are   Harvest   Moon,   Alt   Heidelberg,  Volendam,   Helen,  Viola,   Mona   Lisa,  with   revis- 
ions in   Pocahontas,   Moonlight,   Grace,   Stung  and   Erin. 

Send  for  CONGRESS   FOLDER  showing  all  designs actual  cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.  S.  A. 


"Sports"  Playing  Cards 


Leaders   in 

a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 

Special  card  for  whist  players,  Colonial  Whist 

We  arc  headquarters  for  Playing  Cards — Made 

in  Canada— Style  and  finish  equal 

to   Imported   Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOB  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    I  he    Union    Card    and    Paper   Company,  Montreal 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


ii 


PLAYTHINGS 


99 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy    free    if    requested. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


BOOKSELLER     AND     STATIONER 


53 


The  Improved 
Brush  -  IVell  Jar 


Patented  April  29,  1913 


Filled  With 


mwm&my 


.  AAOE.     MAP 


Art 
Paste 


Jusl:  Four  Points  About  The 
Brush -Well  Jar 


The  brush  rests  in  the  well  at  an  angle  permitting 
a  flat  top. 

There  is  a  little  step  in  the  well  which  presses  out 
the  water  as  the  brush  is  removed. 

3.  The  jar  contains  6  ounces  of  pure  white  Art  Paste 
made  according  to  the  Dennison  standard,  without 
acids. 

4.  The  put-up  is  compact,  easy  to  wrap,  convenient  and 
attractive  in  appearance  on  the  desk. 


The  Brush- Well  Jar  retails  for  25  cents 

WHY    NOT    ORDER    A    FEW    BY    MAIL    AT    ONCE? 

THE    TAG    MAKERS 

TORONTO— 160  Richmond  Street,  West  WINNIPEG— 504  Notre  Dame  Investment  Building 

BOSTON  NEW  YORK  NEW  YORK  PHILADELPHIA 

26  Franklin  Street  15  John  Street  5th  Ave.  &  26th  Street  1007  Chestnut  Street 

CHICAGO— 62  E.  Randolph  Street  ST.  LOUIS— 905  Locust  Street 

LONDON  BERLIN  BUENOS  AIRES 


54 


BOOKSELLER      AND      STATION  Eli 


BUYERS'   GUIDE 


Thi  Topaz  Pencil 

As  good   as   any   at   any    price 
Bet  ter  than  any  at  the  same  price. 

HjJ,    H,    with    rubber    tips, 

HB.H,  2H,  3H,4H,  B,  2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Humpies  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


ACCOUNTANTS    AND    AUDITORS 

Jc  >l ><. I  18  &  HA*DY 
Assignees.  Chartered  Accountant!),  Estate  and 

Fire  Insurance  Agents. 

151  Toronto  8t.  52  Can.  Life  Bldg. 

Toronto  Montreal 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  I)ii>'oma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  F.x posi- 
tion, Montreal,  1897 


5000 
0 
0 
0 

F 
A 

C 

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B 
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U 
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Facts  About   Canada 


Do  you  carry  the 

1914    ISSUE 


Third    Edition    already    out, 
Beats  all  former  records. 


Compiled  by  Frank  Yeigh 


Keep  abreast  of  the  times  by 
checking  up  your  stock. 


Your  News  Co.  will  be  tick- 
led to  death  to  oblige  you — 
and  so  will 

THE 

CANADIAN  FACTS 
PUBLISHING    CO., 

588    HURON     STREET, 
TORONTO 


ART    SUPPLIES. 

A.   Ramsay  &  Son   Co..   Montreal. 
Artists'   Supply  Co.,  77  York  St.,  Toronto. 
The    Hughes-Owens    Co.,     Montreal,    Toronto, 
Winnipeg. 

BLOTTING     PAPERS. 

l'lie  Albemarle  Paper  Co.,  Richmond,  Va. 
Juhn  Dickinson  &  Co.,  Montreal. 

CAMERA  AND    PHOTO    SUPPLIES. 

United   Photo  Stores,  Toronto. 

BLANK  BOOKS. 

Bnurum   ,\.    Pease   Co..   Brooklyn,   N.Y. 
.ii'own   Bros.,   Ltd.,  Toronto. 

v'arwlck    Bros.    &    Rutter,   Toronto. 

he  Copp,  Clark  Co.,  Toronto. 
iV.  .T.  Gage  iV  Co.,  Toronto. 
National    Blank    Book    Co.,    Holyoke,    Mass. 
it ii ii t in .  Gillies  &  Co.,  Hamilton. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Alfred    Guggenheim,   529    Broadway,    N.Y. 

Lonsdale   iV    Bartholomew,    Montreal. 

Menzies   &    Co.,   Toronto. 

[tapnuel    Tuck  &   Sons,   Montreal. 
he  Sutcliffe  Co.,  Toronto. 

valentine  &    Sons,   Toronto   and    Montreal. 

rlarper,    Woodhead    &    Co.,    .'it    Provost    Street. 
City    Road,    London,   B.C. 

i  lie   Drysdale   Co.,   Chicago. 

.  uilllp  C.   Hunt,  London,  E.C.   (Menzies  &  Co., 
lu  i  onto,    Canadian    Agents). 

''lie  Alheitvpe  Co.,   Brooklyn,  N.Y. 

Packard  Bros.,  320  Craig  St.  W.,  Montreal,  Que. 
CASH    REGISTERS. 

lie   National   Cash   Register  Co.,  Toronto. 
CODE    BOOKS. 

The    American    Code   Co.,   88   Nassau    St.,    New 
York.  CRAYONS. 

1! in ney   &    Smith,    New   York. 
ENVELOPES. 

Warwick    Bros.   &    Rutter,   Toronto, 
opp,   Clark   Co.,    Toronto. 

v..   .1,   Gage  &   Co.,  Toronto. 

l'.untin,    Gillies    &   Co.,    Hamilton. 

Brown    Bros.,    Limited.    Toronto. 

1  ANCY      PAPERS,     TISSUES     AND     BOXES. 

Iiennison    Mfg.    Co.,    Boston. 

Menzies   &    Co.,    Toronto 

FOUNTAIN    PENS. 

Sanford    &    Bennett    Co.,    51-53    Maiden     Lane, 
New  York. 

J.    Morton,    New    York,    Menzies    &    Co.,    Can., 
Representatives. 

Maine,    Todd   &    Co.,   Toronto. 

Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 
Canadian   Agents. 

Arthur   A.    Waterman    Co..    Ltd. 

W.  H    Smith  &  Sou,  186  Strand,  London,  E.C. 
INKS.    MUCILAGE    AND    GUMS. 

Aug.    Leonhardi,    Dresden.    Germany. 

i  lias.   M.   Higgins  &   Co.,   Brooklyn,   N.Y. 

The  Carter's   Ink  Co.,   Montreal. 

Tliaddeus     Davids     Co.,     New     York,     Brown 
Bros.,    Ltd.,    Toronto,    Canadian    Agents. 

Stephens'   Inks.    Montreal. 

S.  S.   Stafford   Co.,  Toronto. 

Ii.   W.   Beaumel  &   Co.,   New  York. 

Sanford    Mfg.   Co.,   Chicago. 

INDELIBLE    INK. 

I'.iyson's    Indelible    Ink. 

Carter's    Ink    Co.,    Montreal. 

S.   S.   Stafford   Co..  Toronto. 

H.    C.    Stephens,    London.    Eng. 
INKSTANDS. 

The    Sengbusch    Co..    Milwaukee. 

LEAD  AND  COPYING  PENCILS. 

lohann    Paber   Co..    Nuremburg,    Germany. 
Blaisdell"   Paper  Pencil.   New   York. 

\.   W.   Faber  Co.,  Stein.  Germany. 

American    Pencil    Co.,    New    York. 

LEATHER  AND  FANCY  GOODS. 

Warwick   Bros.  &   Rutter,  Toronto. 

Brown    Bros.,    Ltd.,    Toronto. 

I'he   Copp,   Clark   Co.,    Toronto. 

LOOSE       LEAF       BOOKS,       BINDERS       AND 
HOLDERS. 

Smith.    Davidson    &    Wright,    Ltd.,    Vancouver. 

Vational    Blank    Book    Co..    Holyoke,    Mass. 

Warwick   Bros.  &   Rutter.   Toronto. 

W.   J.   Gage  &   Co.,   Toronto. 

l'.untin,    Gillies   &    Co.,    Hamilton. 

The    Copp,    Clark    Co.,    Toronto. 

The    Brown    Bros.,    Ltd.,    Toronto. 

Boorum   &    Pease   Co.,   Brooklyn. 

Samuel    C.    Tatum    Co.,    Cincinnati. 

British   Loose  Leaf  Manufacturers,   Ltd..   Lon- 
don,  England. 

MAP   PUBLISHERS. 

Rand.    McNally    &    Co.,    Chicago. 

The   Copp,   Clark  Co.,   Toronto. 

NEWS    COMPANIES. 

Imperial   News   Co..   Montreal,  Toronto,   Winni- 
peg. 

Toronto    News    Co. 

Montreal   News  Co. 

Winnipeg   News   Co. 

PAPER    FASTENERS. 

The    O.    K.    Mfg.    Co.,    Syracuse,    N.Y. 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS     TARIFF 
HAND  BOOK. 

Enlarged  and  revised  to  date 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES*     SAVINGS    BANK    IN- 
TEREST TABLES. 
at  2V2,  3  or  3V2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR    OF    EXCHANGE 
(Canadian) 

Mounted  on  card    Price,  35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE   TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 

A  ttmpltte  catalogue  oj  all  the  aboot  publltmUtiu  ml 
free  upon  application. 

Morton.Phillips  &  Co. 

PUBLISHERS 
1  1  5  and  II  7  Notr*  Dame  St.We.t.  MONTREAL 


N  B.     The  BROWN  BROS.,  Ltd  ,  T«r*at*,  eerr  y 
a  full  line  of  our  publications. 


When  Writing  Advertisers 

Kindly  Mention  This 

Paper 


HOUKbE  i.LER      AND      STATIONER 


55 


BUYERS'  GUIDE 


When  Considering  School  Supplies 


write  us  for  prices  on 


Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   *%JZJ&T 

77  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20    Farringdon    Ave.,    Farringdon 
Street,   London,   Eng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case 

WRITE  FOR  TERMS. 


Metal  Partii 


Here's  a  STEEL 
Transfer  Drawer 

that  fits  ANY   wood   or  steel 
vertical  file   cabinet 

The  Trout  Steel  Transfer  Drawer  illustrated  above 
will  fit  any  style  of  vertical  cabinet  anil  permit  your 
customer  to  conveniently  classify  his  documents, 
remove  the  drawer  when  full  and  replace  with  an- 
other—thus  saving  considerable  time  and  eliminating 
superfluous  handling  of  papers.  The  metal  parti- 
tions are  easily  removed  and  enable  the  user  to 
easily  change  the  size  'of  the  compartments.  This 
is  only  one  of  the  many  Trout  Standard  Filing 
Devices.     Why  not  send  for  the  complete  catalogue? 

Trout   Standard   Filing   System 

903  Bailey  Building  Philadelphia,  Pa. 


PENNANTS. 

Niagara    Iennant    Co.,    Niagara    Falls,    Ont. 
Pugh   Specialty   Co.,   Toronto. 

PAPETEBIES    AND    WRITING    PAPERS. 
Warwick  sBros.   &   Rutter,   King   St.   and    Spa- 

dina     Avenue,     Manufacturing     Stationers, 

Toronto. 
The    Brown    Bros.,    Ltd.,    Toronto. 
W.   .T.   Gage  &   Co.,    Ltd.,    Manufacturing   Sta- 
tioners, Toronto. 
The  Copp,  Clark  Co.,  Toronto. 
Buntin,  Gillies  &  Co.,  Hamilton. 
Eaton,   Crane  &   Pike,   Pittsfield,   Mass. 

PHOTO   MAILERS. 
Tin  inpson    &    Norris.    Brooklyn,    N.Y. 

PLAYING    CARDS. 
Q lull's  English  Playing  Cards,  A.  O.  Hurst, 

Scott    St.,    Toronto. 
Consolidated     Lithographing     and     Mfg.     Co., 

Ltd.,   Montreal. 
D.   S.   Playing   Card   Co.,   Cincinnati,   O. 

PUNCHING    MACHINERY— HAND    AND 
FOOT    POWER. 
Samuel   C.   T.itum   Co.,   Cincinnati,   O. 
British      Loose      Leaf      Manufacturers.      Ltd  . 

London,   England. 

SHEET    MUSIC. 
Anglo-Canadian     Music    Pub.    Assn..     144    Vic- 

toria   St.,  Toronto. 
Musgrave  Bros.  &  Davies,  114-115  Stair  Bldg., 

Toronto. 
Joseph    Williams,    London,    S.W. 

STATIONERS*    SUNDRIES. 


Wholesale  Stationers 
Wholesale  Stationers 
Wholesale     Stationers 


Brown      Bros..      Ltd. 

Toronto. 
The    Copp,    Clark    Co. 

Toronto. 
W.     J.     Gage    &     Co., 

Toronto. 
Warwick    Bros.    &    Rutter,    Wholesale    Station 

ers,   Toronto. 
Buntin,   Gillies   &    Co..   Hamilton. 
Hughes,   Owens   Co.,   Winnipeg. 

STEEL    WRITING    PENS. 
John    Heath,    8    St.    Bride    St.,    B.C.,    London. 

Eng. 
Hinks,    Wells   &    Co.,   Birmingham.    Fug. 
Speneerian    Pen     Co..    New    York. 
Perry    &    Co..    Birmingham.    Eng. 
Ksterbrook    Pen    Co.,    Brown    Bros..    Ltd..    To 

ronto,    Canadian    Representatives. 
W.    H.    Smith,    London,    Eng. 

STENCIL    BOARDS. 
The    M.    J.    O'Malley    Co.,    Springfield.    Mass 
TALLY     CARDS,     DANCE     FROC  KA  MMF.S. 
ETC. 

The  Chas.  H.  Elliott  Co.,   North   Philadelphia. 

Pa. 
The   Drysdnle   Co..   Chicago. 
Warwick    Bros.   &    Rutter.    Tormto. 
TYPEWRITER     RIBBONS     AND      C.MtBOXS. 
Peerless    Carbon    Co..    Toronto. 
Mittag  &   Volgor.   Park   Ridge,   N.J. 
The   Drysdale   Co.,   Chicago. 
The    A.    S.    Hustwitt    Co.,    Toronto 

TYPEWRITER    SUPPLTFP. 
S.   .1.    Atwater,   335   Broadway.    New    York. 

TOY    MARBLES. 
The     M.     P.     Christensen     &     Son     Co..    Akron. 

Ohio. 

WALL    PAPERS. 
Staunton's.    Ltd.,    Toronto. 

WIRE    BASKETS. 
Andrews   Wire   Works   o.,   Watford,   Ont. 
BOOK    PUBLISHERS. 
(Canadian). 
Bell    X-    Cockburn.   Toronto. 
William    Briggs.    Toronto. 
Tassell    &    Co..    Toronto. 
The    Carswell    Co..    Toronto. 
The   Copp.   Clark   Co.,   Toronto. 
Henry   Frowde.   Toronto. 
Thomas    Langton.    Toronto. 
Thos.    Nelson    &    Sons.    Toronto. 
Macmillan    Co.,   of  Canada,   Toronto. 
McClelland    &    Goodchild,   Toronto. 
McLeod  &  Allen,   Toronto. 
Musson   Book  Co.,  Toronto. 

(United   States). 
Forbes  &   Co..  Chicago. 
O.  &   C.   Merriam   Co.,   Springfield,   Mass. 
Hurst  &   Co.,   New   York. 
Laird  &   Lee,   Chicago.   111. 
McBride.   Nash   &  Co..   New  York. 
Page  &   Co.,  Boston. 
Rand.   MeNallv   &  Co..   Chicago. 
Wycil    *    Co.,   P3   Nassau    St.,    New   York,    N.Y. 
STANDARD    COMMERCIAL   PUBLICATIONS. 
Morton,   Phillips   &   Co..   Montreal. 


Sirfi 

-11U1". 1-1 I'M 

^Toy  Makers 

■ 

'  mfJEK*  I7!t5?i  M 

5^"  "^T/  fl 

f    at  Large 

4 

5\VE  a7e  the  lare^st  manufacturers  of  high- 
"m-    grt     e    ^°ls     m      the     world-      including 

■  Miniature    Railway   Systems,    Plush   and    Felt 

■  Animals,  Moving  Picture  Machines.  Mechani- 

•  cat   Boats  and  Engines,  and  many  other  all- 
Jyear-round  sellers.     Write  us  for  particulars. 
S    Se^ks.          BinB  Brotners  A-  G-  Nuremburg 

•  VnV*        ,„Jo!;n  Bi"<-  *°'»  «'P"senHiive 

•  ^-iy            381    Fourth    Avenue.    New    York. 

CRAYONS  FOR  EVERY  USE 


%W  8#f 


Eight 


'Col 


SCHOOLWCRAYONS 

Fur  Sale  bjf  all  anadian  Jobbers 

BINNEY  &  SMITH  CO., 

81-83  Fulton  St..        -        New  York 


A  Quick  Seller 
for  Stationers 


A  Great  Innovation  in  the  Typewriter 
and  Educational  World 

A  practical  machine,  built  on  absolutely  new  and 
unique  principles.  Excellent  for  a  limited  business, 
or  personal  correspondence.  Ideal  home  typewriter, 
retail    price   $6.00.        Write    for   particulars  and    trade 

THE  AMERICAN  TYPEWRITER  CO. 
265    Broadway  New  York 


YOUR  AD.  HERE  WOULD  BE 
READ  BY  OVER  80  PER  CENT.  OF 
CANADA'S  BOOKSELLERS  AND 
STATIONERS. 


HOTEL   DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX.  N.S. 


56 


BOOKSELLER     AND     STATIONER 


MORE  BUSINESS  FOR  YOU 

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appeals  to  the  busy  business  men.  doctors,  lawyers,  ministers,  teachers  and 
every  wide-awake  Canadian  who  wants  to  be' well  informed  on  Canada's 
progress  and  know  something  about  the  leading  men  in  politics, 
religion  and  commerce.  You  can  make  these  people  your  customers  by 
carrying  MacLean's  Magazine  on  your  news-stand. 

It  is  Canada's  leading  National  Magazine  containing  100.000  words  of 
reading  matter  monthly,  all  of  which  is  of  interest  to  Canadian  people. 
The  cover  designs  and  illustrations  arc  exceedingly  attractive.  The  stories 
are  of  particular  interest  to  Canadian  readers  inasmuch  as  they  treat  with 
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The  profit  we  allow  you  is  worth  your  while.    Send  to-day  for  sample  copy 

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MACLEAN   PUBLISHING   COMPANY,  Limited 


143-149  UNIVERSITY  AVENUE 


TORONTO,  CANADA 


A  Drawing  Card  for  Your  Store 


IT  WILL  PAY  YOU  to  carry  FARMER'S  MAGAZINE  on  your  news- 
stand BECAUSE  it  is  Canada's  leading  farm  journal  and  is  meeting  with 
huge  success  in  all  parts  of  Canada.  It  appeals  to  the  more  progressive 
farmers  and  its  value  is  appreciated  by  them.  Its  cover  designs  and  illus- 
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IT  interests  every  member  of  the  farm  home  and  is  different  from  the 
ordinary  farm  journals,  in  that  it  not  only  deals  with  the  technicalities  of 
farming,  hut  the  management,  the  business  end,  the  dollars  and  cents  of 
farming.     It  SELLS  to  the  better  class  of  farmers  whose  trade  you  want. 

When  you  have  introduced  Farmer's  Magazine  to  them  it  will  bring  them 
to  your  store  each  month  for  their  copy  and  WITH  this  drawing  card  you 
will  make  new  friends  and  increase  your  general  sales.  On  account  of  the 
PROFIT  you  make  it  will  pay  you  to  push  the  sale  of  Farmer's. 

Send  to-day  for  a  sample  copy  and  rates  to  the  trade. 


MACLEAN   PUBLISHING  COMPANY,  Limited 


143-149  UNIVERSITY  AVENUE 


TORONTO,  CANADA 


BOOKSELLER     AND     STATIONER 


_ 


BANDLESS  DOCUMENT 
FILING  ENVELOPES 

EXPANDINC  ANDADJUSTABLE 


No  Strings 
To  Tie 


No  Tapes 

To    Dec  ay 


No  Rubbers 
To  R  o  t 


No  Ho o  k  s 
To  Catch 

A  PATENTED  CLOSING  DEVICE  ON  THE  ENDS 
IT  IS  IN  OUT  OF  THE  WAY  ANDTHE  ENVELOPE 
IS  PER  F  ECTLY  SMOOTH  ON    ALL    SIDES 


A  happy  combination  of  neatness,  permanency 
and  space  economy,  instantly  adjustable.  Every- 
body has  insurance  policies,  deeds,  etc.,  to  protect. 
Just  show  them,  they  sell  on  sight. 

A.  R.  MACDOUGALL  &  COMPANY 

Canadian  Representatives,  266-268  King  Street  West,  TORONTO 


The  Smead  Mfg.  Co.,  Hastings,  Minn. 


BOOKSELLER     AND     STATIONER 


A    Recent     'Dimity"    Display.       Show    Cards    and    Display    Material    furnished    free. 

(This  display  was  built  on  Onken   Interchangeable  Y.ounits.     Write  for  particulars.) 

BUNTIN,  GILLIES  &  CO.,  Limited,  Hamilton,  Canada 

HEADQUARTKRS    FOR    EXAMINATION    SUPPLIES 


THF    MFRTT^l  of  our  goods  are 

1  1 11-.    1V1L.1Y1  1  O    ABovE  ALL  OTHERS 


Our  NEW  Trade  Catalog 

Is  Now    Being    Distributed    to    the   Trade 


It  is  the  finest  and  most  complete  catalog  of  the  ribbon  and  carbon  business  ever  issued: 
it  contains  real  information  for  the  stationer  everywhere.  The  new  features  are  many 
and  we  are  now  offering  inducements  never  before  put  before  the  trade.  If  you  are  not 
now  buying  our  goods,  send  for  copy;  it  cannot  fail  to  prove  an  investment.  Address 
Dept.  B. 

MITT  AG  &  VOLGER,  Inc. 

Manufacturers  for  the  Trade  only 

Principal  Office  and   Factories:  PARK   RIDGE,  N.J.,  U.S.A. 

BRANCHES: 

NEW   YORK,  N.Y.,  261  Broadway         CHICAGO,  ILL.,  205  W.  Monroe  St.         LONDON,  7  and  8  Dyers  Bldg.,  Holborn,  E.C 

AGENCIES — In  every  part  of  the  world;   in  every  city  of  prominence. 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

MONTREAL,  701-702  Eaatern  Townships  Bank  Bide.     TORONTO,  143-149  University  Ave.  WINNIPEG,  34  Royal  Bank  Bide.       LONDON,  ENG.  88  Fleet  St.,  E.C 


VOL.  XXX. 


PUBLICATION    OFFICE:    TORONTO,     JUNE,     1914 


No.  6 


Personal 
Use 


Ready    to    Write 


/ 


I  MM 


Sectional   View. 


When  you  buy  a  fountain  pen,  quality  is  the  first 
consideration  and  you  want  the  maker's  assurance 
that  the  quality  is  more  than  superficial.   If  you  sell 

SANFORD  &  BENNETT 

FOUNTAIN  PENS 

you  will  use  them  too.  For  no  matter  what  make  is  now  in  your 
pocket  you  will  find  advantages  in  S.  &  B.  pens. 

You  will  then  know  them  to  be  perfect  pocket  writing  instru- 
ments in  every  sense  of  the  term.  Your  personal  experience  will  be  a 
most  convincing  selling  point.  This  quality  line  of  popular-priced 
pens  is  bound  to  sell  twice  as  easily  as  other  makes. 


Write  for  Prices  and  Discounts. 


SANFORD  &  BENNETT  CO., 


51-53 

MAIDEN  LANE 


New  York 


BOOKSELLER      AND     STATIONER 


Jogging  Laziness 
Into  Activity 


Q  The  Stationer  whose  business  lags  in  the  summer  has 
himself  to  thank. 

Q  To  slacken  the  selling  pace  in  the  hot  season  indi- 
cates a  resignation  which  has  no  place  in  modern 
business. 

Q  What  a  jolt  it  would  give  your  trade  to  try  to  sell 
"Snow-shoes  in  June!" — But  better  that,  than  nothing! 


Seasonable  Goods 


SILK  CREPE  TISSUE,  DECORATED  TISSUE, 
PAPER  DOYLIES,  NAPKINS,  FANCY  CREPE 
TABLE  CENTRES  AND  DRAPES. 

Q  Energy  strikes  a  responsive  chord  in  human  nature 
— and  human  nature  is  the  same  in  June  as  in 
December. 

Q  We  want  you  to  become  familiar  with  these  goods, 
and  a  request  for  samples  will  be  appreciated  and 
receive  immediate  attention. 


WARWICK   BROS.   &  RUTTER,   Limited 

MANUFACTURING  STATIONERS 
TORONTO 


BOOKSELLER     AND     STATIONER 
|u,aiiiiiiiMiuMiiiiMiiiiiiiiiiHiiiJiHiiMiiiHiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiinmniiiiuiiuniiRiiuiHiiiiiuiuii>iK| 

Kill'  I  f  ^  P€!  R#I  AJL>n 


ill: 


■■■■■■■■■  ■■■■■■■■T 

1NGWS  Go.,L>imiteD    *  ^  *  ,si 
TORONTO,MONTREAL .WINNIPEG    U -=^|Ui^JI 

l||,faiiaiiaeiiaiiaiiaiiiiiiiiiiiiiiiiiiiiii*iiiiiuii ■ ■nuuiiiiiiiii mi iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiHiiiiiiaiiiiiiiiiiai4ik|('' 

NOVELS 

For  the  Summer  Trade 

Our  three  branches  carry  a  full  line  of  6d.,  7a1.,  and  is.  paper  and  cloth  bound 
novels  at  prices  which  will  assist  you  to  meet  the  competition  of  the  large  depart- 
mental stores. 

You  can  leave  the  selection  to  us  or,  if  you  prefer,  a  catalogue  will  be  mailed 
on  request,  giving  the  latest  titles  for  you  to  make  your  own  choice. 


THE  STORY  OF  MY  LIFE 

BY  EVELYN  NESBIT  THAW 

This  is  the  quickest  selling  paper  novel  that  is  on  the  market  at  the  present 
time  and  we,  being  the  sole  Agents  for  Canada  for  this  Publisher,  are  able  to 
supply  you  with  them  at  a  lower  rate  than  is  possible  to  secure  through  any 
jobber. 

IT  WILL  SAVE  YOU  MONEY  TO  BUY  DIRECT  FROM  US. 


Another  ^^^         in  tne  "Imperial  Cap" 


Arrangements  just  completed  with  the  AMALGAMATED  PRESS  give 
us  the  sole  agency  for  Canada  on  all  their  publications.  Lists  and  advertising  mat- 
ter sent  on  request.  The  new  conditions  give  us  better  facilities  for  handling 
your  orders  and  ought  to  be  taken  advantage  of  at  once. 

Patronize  the  British  firm  which  is  strenuously  working  in  your  interests  to 
have  present  postal  rates  remain  unchanged.  We  know  of  others  who  would  like 
to  see  increased  rates  put  in  effect. 

Think  for  yourself  how  an  increase  in  present  rates  would  affect  your  profit. 
It  would  eventually  mean  an  advance  in  trade  prices. 

MONTREAL,  254  Lagauchetiere  St.  TORONTO,  91  Church  St.  WINNIPEG,  14-16  Princess  St 


BOOKSELLER     AND     STATIONER 


ACCOUNT  BOOKS 

An  exceedingly  full  stock. 
Every  description,  size  and 
quality. 

LOOSE  LEAF 

Ledgers,  Binders,  Sheets. 

MEMORANDUM  BOOKS 

Nothing  to  excell  our 
make.  Greatest  variety  to 
select  from. 

I-P  LOOSE  LEAF 

Price,  Memo  Books,  Forms, 
and  Specialties. 

Get   our    new    illustrated    price   list. 


TRIAL  BALANCE  BOOKS 
COLUMN   BOOKS,  6  to  24  Columns 
LETTER  COPYING  BOOKS 
BILL  BOOKS,  INVOICE  BOOKS 
IDEAL  SCRAP  BOOKS,  ETC. 

Everything  in  the 

BLANK  BOOK 

line.    See  our  progressive  Sample  Room. 

BROWN  BROS.,  limited 

SIMCOE   AND    PEARL    STS.,  TORONTO 


SPECIAL  OFFER 

OF  AUTOGRAPH  XMAS  GREETING  CARDS 
$1.25    Per     Hundred,     Including    Envelopes 

These  cards  will  retail  at  5 
and  10  cents  each  and  al- 
though the  price  quoted 
might  lead  yon  to  believe  that 
they  are  CHEAP  in  quality, 
such  is  not  the  case.  They 
are  cards  which  we  have 
stocked,  but  find  that  we 
must  make  room  for  others 
coming  in,  resulting  in  the 
above  offer. 

included  in  this  lot  are  from  15  to  20 
designs  bearing  from  10  to  15  different 
greetings — a  good  assortment  to  stock. 

Find  Out  More  About  This 
Offer  To-Day 

We  also  have  a  line  of  Birthday  Cards  which 
we  quote  at  $2. 00  per  hundred  that  sell  on 
sight  at  a  good  profit. 

PACKARD  BROTHERS 

Publishers   of   Private   Christmas   Greeting   Cards 


329  Craig  St.  West 


Montreal,  Que. 


STAFFORD'S 
INKS 

Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


S.  S.  STAFFORD'S 
INKS 


BOOKSELLER      AND      STATIONER 


MANUFACTURING  STATIONERS 


Three  Samples  of  1914  School  Opening  Covers  for 
Scribblers  and  Exercise  Books — ready  for  shipment  after 
June  20.  Send  your  order  NOW,  or  wait  for  our  travel- 
ler sure,  as  the  children  will  want  them  and  many  will 
ask  for  them  on  or  about  school  opening  time. 


END  VIEW  SECTION  OF  DOME  TOP 


Many  new  lines  of  papeterie 
arc  being  shown  with  tops 
handsomely  ''domed"  as  illus- 
trated herewith.  It  will  pay 
yon  to  send  for  a  sample 
assortment;  also  be  sure  that 
your  order  for  (1  age's  Xmas 
Papeteries  is  sent  in  early — 
as  later  orders  may  lead  to 
disappointment. 


W.  J.  GAGE  &  CO.,  Limited,  TORONTO 


Paper  Mills:  ST.  CATHARINES 


BOOKSELLER  AND  STATIONER 

THE  FULTON  AMERICAN-CANADIAN 

ALLIANCE 


Robert  Fulton  was  the  inventor  of  the  steamboats 
that  first  sailed  on  Canadian  Lakes  and  Rivers. 

We  are  the  inventors  of  Fulton  Goods,  a  line  of 
Rubber  Products;  which  include  Fulton  Numberers  and 
Daters,  Inks,  Sign  and  Price-Markers  and  Self-Inking 
Stamp  Pads,  a  line  First  in  Quality  and  Profit-Making 
Prices. 

FULTON  GOODS  are  sold  by  leading  dealers 
throughout  tlie  world.  We  are  proud  of  the  fact  that 
they  have  done  much  to  promote  the  entente  cordiale 
between  American  and  Canadian  Consumers.  Our  cus- 
tomers in  the  Dominion  can  always  be  assured  of  our 
best  attention  and  service. 

Our  best  wishes  to  our  Canadian  Friends  and  also 
to  our  Friends  this  side  of  the  Border. 

By  the  way,  have  you  our  catalog?  If  not,  write  for 
it.     It  shows  you  how  to  increase  business  profits 


FULTON  RUBBER  TYPE  CO.,  ELIZABETH,  N.  J.,  U.  S.  A. 


THE   M.J.O'MALLEY    CO. 


MANurarnmnns  m~ 


STENCIL  BOARDS,  OIL  I30ARI3S 


HIGH  tSHAHE    STOCK 
WRITE  FOR    SAMPLES 

SPRINGFIELD  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES— STANDARD  COLORS  CARRIED  IN  STOCK. 


r 


YOU  CAN  SAVE  MONEY 


% 


to 


by  ordering  all  English  Publications  direct  from  Simpkin,  Marshall,  Hamilton, 
Kent  &  Co.,  Ltd.  They  carry  the  largest  and  most  varied  Stock  of  any  Book 
House  in  the  World.  Your  wants  can  be  supplied  punctually  at  lowest  Trade 
prices.  They  also  hold  a  large  Stock  of  European  Publications  and  have  cor- 
respondents in  all  leading  Book  Centres.  Scarce  books  Reported  and  Collected. 
Send  over  a  trial  order  or  ask  for  a  quotation. 

Simpkin,  Marshall,  Hamilton,  Kent  &  Co.,  Ltd. 

STATIONERS'  HALL  COURT,  LONDON,  ENGLAND 


d 


BOOKSELLER     AND      STATIONER 


CASSELL'S   NOTABLE   NEW   VOLUMES 


THE  AMAZING  ARGENTINE, 


By  John  Foster  Fraser,  Net  $1.50 


With  40  Full-page 
I II  ust  rations.  Extra 
c  r  o  ir  n  8vo,  304 
pages.    Cloth  gilt. 


No  Country  in  South  America  has  shown  such  amazing  progress 
within  the  last  few  years  than  the  Argentine,  and  yet,  curiously 
enough,  few  people  have  written  about  it,  and  fewer  still  enquired 
into  the  state  of  affairs  as  it  actually  exists  in  the  Argentine 
to-day.  Mr.  Foster  Fraser  recently  returned  from  a  long  tour 
through  the  Argentine,  a  tour  he  undertook  with  the  sole  object 
of  enquiring  into  the  life  of  the  Argentine,  her  people,  and  pro- 
gress, and  he  gives  us  in  this  volume  a  picture  which  will  open 
the  eyes  of  most  people  who  read  the  book.  He  tells  us  why  the 
Argentine  is  progressing  at  such  an  extraordinary  pace,  and  why 
that  country  is  luring  men  away  from  Great  Britain,  the  United 
States,  and  Australia,  in  thousands. 

ROYAL  ACADEMY  PICTURES  AND  SCULPTURE,  1914 

Boards,  Net  $1.00.     Cloth,  Net  $1.50 

"Royal  Academy  Pictures  and  Sculpture"  is  the  only  authorita- 
tive fine  art  record  of  pictures  actually  hung  at  the  great  Picture 
Show  of  the  year.  It  is  a  fully  representative  epitome  of  the 
best  and  most  interesting  works  of  art  exhibited  there.  The  illus- 
trations, which,  are  printed  on  art  paper  specially  selected  in  order 
to  give  the  best  effects  to  the  beautiful  half-tone  reproductions, 
are  sufficiently  large  to  provide  an  excellent  idea  of  the  originals. 
A  fact  of  special  importance  is  that  "Eo.yal  Academy  Pictures" 
contains  reproductions  of  notable  pictures  which  appear  iu  no 
other  publication.  A  Rembrandt  Photogravure  of  one  of  the 
principal  pictures  exhibited  forms  the  Frontispiece  to  the  Volume. 

THE  PROGRESS  OF  EUGENICS,  By  C.  W.Saleeby,  M.D.,  F.R.S.,  Net  $1.50 

In  1909  Dr.  Saleeby,  under  the  title  of  "Parenthood  and  Race 
Culture,"  told  the  story  of  the  eugenic  movement  up  to  that  date. 
He  now.  on  the  lines  of  his  lectures  at  the  Royal  Institution  of 
Great  Britain,  reviews  its  progress  during  the  last  five  years, 
showing  inter  alia  how  greatly  its  conceptions  have  been  modified 
by  Mendelism.  He  deals  many  a  shrewd  blow  at  the  open  oppon- 
ents of  eugenics.  But  he  protests  quite  as  vigorously  against 
those  who  seek  to  identify  the  science  with  theories  which  he 
regards  as  brutal  in  spirit,  immoral  in  principle,  and  impossible 
in  practice. 

BRUSH  AND  PENCIL  NOTES  IN  LANDSCAPE 

By  Sir  Alfred  East,  R.A.,  Net  $3.00 

A  series  of  thirty  reproductions  in  color  and  twenty-four  in 
pencil  of  sketches  of  the  late  Sir  Alfred  East,  which  form  an 
interesting  record  of  the  artist's  method  of  work  and  selection 
of  subject. 

To  those  who  are  acquainted  only  with  the  paintings  of  his  later 
years,  these  sketches  will  reveal  an  altogether  unexpected  aspect 
of  the  range  of  Sir  Alfred  East's  art.  Executed  in  water-color, 
they  afford  vivid  impressions  of  the  artist's  visits  to  Venice,  Spain, 
and  France;  while  others  done  in  English  sketching  grounds  reveal 
the  love  Sir  Alfred  East  always  exhibited  for  the  quiet  beauty  of 
his  own  land. 


With  Frontispiece  in 
Color.  Large  crown 
8vo,  252  pages. 
Cloth  gilt. 


W  i  t  h  30  Colored 
Plates,  24  Half -tone 
Illustrations  and 
P  or  t  r  ait  Frontis- 
piece.  Demy  4to. 
Cloth. 


BOY  SCOUTS'  ROLL  OF  HONOR 


By  Eric  Wood,  Net  $1.00 


With  Colored  Fron- 
tispiece and  8  Half- 
tone Illustrations 
Large  crown  8vo, 
320  pages.  Cloth 
gilt. 


With  a  Foreword  by  Lieut. -General  Sir  ROBERT  BADEX-POWELL 
K.C.B.,  K.C.V  O.,  Chief  Scout. 

The  Boy  Scout  has  come  to  stay,  and  he  has  apparently  come  to 
do,  for  in  this  book  is  to  be  found  the  record  of  a  multitude  of 
Scouts,  who,  true  to  their  motto,  have  been  prepared.  They  have 
seized  the  great  opportunity  when  it  has  come,  and,  at  the  risk 
of  life  and  limb,  have  plunged  into  sea,  river,  and  burning  houses; 
have  grappled  with  maddened  beasts;  have  fought  cowardly  mobs 
in  the  effort  to  help  policemen  in  the  execution  of  their  duty;  in 
fact,  whenever  the  call  of  duty  has  come,  they  have  answered 
with  a  courage  that  is  the  sign-manual  of  the  Scout.  Each  story 
has  been  written  from  the  official  records,  and  the  Home  Country, 
Australasia,  Canada,  India,  Africa — all  have  contributed  their 
quota  of  heroes  to  a  book  which  is  the  first  of  its  kind. 


THE  HOUSE  OF  CASSELL,  55  Bay  Street,  TORONTO 

LONDON  NEW  YORK  TORONTO  MELBOURNE 


BOOKSELLER  AND  STATIONER 


Jackdaw  Loose 


Leaf  System 


TORONTO 


The  loose-leaf  business  in  your  town  is  growing  bigger  every  day  and, 
by  extra  effort  on  your  part,  there  is  qo  earthly  reason  why  it  should 
not  go  your  way  if  you  are  in  a  position  to  DELIVER  THE  GOODS. 

The  Jackdaw  loose-leaf  system  is  comprised  of  the  highest  quality 
I  edgers,  Ledger  Outfits,  Transfer  Binders,  Memorandum  Books,  in 
fact  every  accessory  used  in  a  loosedeaf  system,  including  forms  of 
any  description. 

If  you  would  like  to  handle  a  system  which  you  could  recommend 
highly  and  at  the  same  time  feel  that  you  were  giving  your  customer 
the  lies!  obtainable,  just  make  further  inquiries  from  our  travellers 
or  else  drop  us  a  line  and  we  will  lie  glad  to  furnish  you  with  fvdl 
particulars  and  prices. 

l^IMI^ED 

MONTREAL 


WINNIPEG 


SECTIONAL  VIEW    No.  51 


The   Sengbusch    Self-Closing   Inkstand    has   withstood 
so    man]    severe    and    critical    teste    that    Hum 
,  ,f   large   Corporations,    Banks   and    Business   houses 
,,..    adopted    It  generally  on    !!"■  strength   of   those 

Surclv   there   are   mans    similar  <>inain/.i 
.,     mil    as    Individual    merchants   and    business   men 
in    yemr    locality    whom    you    could    easily    persuade 
idopt   the   SKNOia  sen. 


Cuts  Ink-Bills  in  Half 

THE    SENGBUSCH 
SELF-CLOSING  INKSTAND 


Your  best  recommendation  for  Sengbusch  Inkstands  lies  in  the  tact  that 
it  cuts  your  customer's  ink  bills  75%  and  saves  half  of  his  pen  bills. 

When   you   offer   the   SENGBUSCB    you  offer  the   only   inkstand   in   tbe 
world  that  CLOSES  ABSOLUTELY  AIR-TIGHT  AFTER  EVERY  DIP 
NO  WASTE—NO  EVAPORATION— DUST-PROOF. 

In  the  SENGBUSCH  the  ink  comes  fresh  on  the  pen  at  all  times,  whether 
it  has  been  in  the  stand  two  months  or  two  years. 

Surely  the  fact  that  over  20,000  are  in  daily  use  by  the  United  States 
Government  alone  would  indicate  a  healthy  demand  in  your  own  locality. 

SEND  FOR  AGENCY  TO-DAY 

The  demand  for  the  Sengbusch  Self-Closing-  Inkstand  has  grown  so 
steadily  in  Canada  that  agencies  are  springing  up  in  all  parts  of  the 
Dominion.  Couldn't  YOU  profitably  handle  this  established  line  in  your 
locality?    Write  us  to-day  for  full  particulars,  trade  discounts  and  terms. 

Sengbusch  Self-Closing  Inkstand  Co. 

200  Stroh  Building  Milwaukee,  Wis. 


BOOKSELLER     AND     STATIONER 


30  ounce 
for  Refilling 

11  ounce 

with  Cap  and 

Brush 

5  ounce 

with  Cap  and 

Brush 


"CLUCINE    IS     A   STICKER!" 


Menzies  &  Co.,  Limited 


25-27  Richmond  St.  West 

—AGENTS  FOR  CANADA- 


TORONTO 


SEE   OUR    NEW    WEDDING    LINE 


GUEST  CARDS    TALLY  CARDS    DINNER  FAVORS 


ORIGINALITY  AND  MERIT 
CHAS.    S.    CLARK    CO.    Pushers      141-145    West    36th    Street, 

CHRISTMAS    LINE    FOR   1914    NOW   READY 
Canadian    Representatives:     MENZIES    &    COMPANY,    LIMITED.    TORONTO 


New    York 


MOULDINGS 

PICTURE  FRAMES 

MIRRORS 

GLASS 

MATBOARD 

PICTURE  BACKING 


MATTHEWS'  QUALITY  SERVING  TRAYS 

for  wedding  presents.  The  June  weddings  are  near  at  hand  and  all  the  ladies  want  Trays.  All  our 
Trays  have  glass  set  in  with  waterproof  cement  and  are  non-leakable  and  have  felt  bottoms. 
All  our  latest  Trays  are  fixed  with  simple  screw  fasteners,  allowing  I  he  hack  to  be  readily  removed 
for  replacing  with   owner's  own   fancy   work,  chintz  or  tapestry. 

Mail  us  an  order  for  immediate  shipment  and  we  will  send  you  a  sample  dozen  assorted  kinds  and 
sizes  that  will  not  average  more  than  $12.00  per  doz.  net  and  will  retail  at  a  good  profit. 

Ask  f„r  o«r<n.wte.t.io.u.  MATTHEWS  BROS.  LTD.,  788  Dundas  St.,  Toronto 


*T 

>F 

YOU    WANT 

SOME- 

X 

^THING    AND 

DON'T 

KNOW 

WHERE  TO    GET 

IT- 

-WRITE    US  — 

WE'LL 

TELL 

YOU. 

BOOKSELLER 

AND    STATIONER 

Special  Service  Department 

Every  Stationer — 

from  Port  Arthur  to  Vancouver  should 
get  in  touch  with  us  for  prices  on  Carbon 
Paper  of  any  kind — you  can  order  one 
sheet  or  a  million. 

G.  R.  Bradley  &  Co.  wCSeJIu!!! 

Wholesale  Distributors  for 

Manifold  Supplies  Co. 

Panama  Carbon  Paper  and  Typewriter  Ribbons 

Dodge-Durable  Typewriter  Ribbons 


BOOKSELLER      AND      STATIONER 


(POP) 


Sell  your 

customers 

the  strongest 

tags. 

Besides   giving 

complete  satisfaction, 

they  show  a  larger  profit 

for  the  stationer. 


This  is  the  tag  for  rough  work. 

It  withstands   the  weather 

and  stays  on  the  shipment. 

It  "delivers  the  goods." 


TRADE     MARK 

Standard  All  Rope  "P  Quality"  Tags 

Are  the  Strongest  on  the  Market 

We  shall  be  glad  to  send  samples  for  you  to  distribute  among  your  customers. 

THE  TAG    MAKERS 

TORONTO— 160  Richmond  Street,  West 

WINNIPEG — 504  Notre  Dame  Investment  Building 

BOSTON  NEW  YORK  NEW  YORK  PHILADELPHIA  CHICAGO  ST.  LOUIS 

26  Franklin  St.        15  John  St.       5th  Ave.  &  26th  SL         1007  Chestnut  SL         62  E.  Randolph  St.       905  Locust  St. 

LONDON  BERLIN  BUENOS  AIRES 


BOOKSELLER     AND     STATIONER 


j,;a^iftai^M^i^i^MiaiP^ 


TOILET  PAPER 

AND 

TISSUE  TOWELS 


Our  lines  are  the  best 
values  obtainable. 

We  carry  a  complete  range 
of  ROLLS,  OVALS  and 
FLAT  packages,  PLAIN 
and  CREPE  finish. 

We  have  special  fixtures 
and  paper  for  hotels, 
schools  and  large  build- 
ings. 

Samples  and  prices  on 
application. 


SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 
VANCOUVER    AND  VICTORIA,    B.C. 


MmTww^raaiiagiESB^imw^^ 


PERRY 
PENS 


The  Largest  Pen  Factory  in  the  World. 

Producing  Over  One  Ton 

Of  Pens  Daily. 


WANTED— An  AGENT  to  sell  to 

jobbers  all  over  the  Dominion.  Write, 

giving  full  particulars,  to 

Perry  &  Co.,  Limited 

49  OLD  BAILEY 

LONDON,  -  ENGLAND 


I 


Just  to  push 

a  good  thing  along 

and  to  prepare  you  to  take  full 
advantage  of  Mr.  Morris' 
article  on  "The  Moving  Pic- 
tures and  the  Bookseller" 
(see  pages  24-25  of  this  issue), 
it  would  be  well  to  name  the 
novels  that  have  been  drama- 
tized for  the  movies.  There 
are  thirty  in  all,  each  and  every 
one  of  them  a  good  seller  and 
an  excellent  basis  for  a  paying 
book  business.  Look  the  list 
over. 
These  Popular  Novels  Have  Been  Movie-ized 

Checkers Henry  M.  Blossom 

The  Goose  Girl  Harold  MacGrath 

In  the  Bishop's  Carriage. M.  Michelson 
The  Lady  of  Quality 

Frances  H.  Burnett 
Soldiers  of  Fortune.  Richard  H.  Davis 
Joyce  of  the  North  Woods 

Harriet  T.  Comstock 

Oliver  Twist Charles  Dickens 

What  Happened  to  Mary 

Robert  C.  Brown 
Tess  of  the  Storm  Country,  G.  M.  White 
Through  the  Wall.  .  Cleveland  Moffett 
Brewster's  Millions.  G.  B.  McCutcheon 
The  House  of  Bondage 

R.  W.  Kauffman 
The  Prisoner  of  Zenda.  Anthony  Hope 
The  Wings  of  the  Morning  Louis  Tracy 
The  Squaw  Man.  .  Edwin  Milton  Royle 
The  Lion  and  the  Mouse.  Charles  Klein 
The  Third  Degree..  ..Charles  Klein 
The  Mills  of  the  Gods,  G.  P.  Dillenback 
Quincv  Adams  Sawyer 

'  Charles  F.  Pidgin 
The  Coast  of  Chance 

E.  &  L.  Chamberlain 
Half  a  Chance  ....  Frederic  S.  Isham 

The  Bolted  Door George  Gibbs 

freckles    Gene  Stratton-Porter 

The  Brute  .  .Frederic  Arnold  Kummer 

Free  Selling  Helps  With  All  Orders 

With  every  order  for  "movie-ized"  novels,  we  will 
ship  a  complete  assortment  of  helps,  including  cards 
for  your  window,  electro  for  your  newspaper  adver- 
tisement, circular  matter,  and  a  lantern  slide  for  use 
in  the  theatre  where  the  picture  is  being  shown. 
This  material  is  sent  without  any  extra  charge. 
A  postal  asking  for  Booklet  L  will  bring  interesting 
information  regarding  all  of  our  selling  helps.  May 
we  send  it? 

GROSSET   &   DUNLAP,   New   York 

McLeod    &   Allen,   Canadian   Agents,   Toronto 


10 


BOOKSELLER      AND      STATIONEK 


BUYERS'   GUIDE 


Ihe  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HB|    H»    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  .Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


A.00OUNTANTS  AND  AUDITORS. 

JENKINS  &   HAUDY 

Assi^cueea,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg 

Toronto  Montreal 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1898,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


CARBON   PAPERS   AND 
TYPEWRITER   RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  i;ive  your  customers 
the  best. 

J.  A.  HEALE 

96  JOHN  STREET  V  NEW  YORK 


Kindly  mention 


this  paper  when 
corresponding 


with  advertisers 


ART    SUPPLIES. 

A.   Ramsay  &  Son   Co.,  Montreal. 
Artists'   Supply  Co.,  77  York  St.,  Toronto. 
The    Hughes-Owens    Co.,     Montreal,    Toronto, 
Winnipeg. 

BLOTTING    PAPERS. 
The  Albemarle  Paper  Co.,  Richmond,  Va. 
John   Dickinson  &  Co.,   Montreal. 

CAMERA   AND    PHOTO    SUPPLIES. 

Wellington  &    Ward,   Montreal. 
BLANK  BOOKS. 

Boorum  &   Pease  Co.,  Brooklyn,   N.Y. 

Brown   Bros.,   Ltd.,  Toronto. 

Warwick   Bros.   &   Rutter,   Toronto. 

Tin1  Copp,  Clark  Co.,  Toronto. 

\V.   J.    Gage   &   Co.,   Toronto. 

National    Blank    Book    Co.,    Holyoke,    Mass 

Bnntin,   Gillies  A   Co.,   Hamilton. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Alfred    Guggenheim,   520   Broadway,    N.Y. 

Lonsdale   «fc    Bartholomew,    Montreal. 

Menzies   &   Co.,   Toronto. 

Birn    Bins.,   266   King   si.    \V.,   Toronto. 

The  Sutcliffe  Co.,  Toronto. 

Valentine  &    Sons,   Toronto   and    Montreal. 

Harper,    Wood  head    &    Co.,   34   Provost   Street 

City  Road,  London,  E.C. 
Phillip  C.  Hunt,  London,  E.C.  (Menzies  &  Co, 

Toronto,    Canadian    Agents). 
Packard  Bros..  320  Craig  St.  W..  Montreal,  Que. 
Pugli   Specialty    Company,   Toronto. 

CASH    REGISTERS. 

The  National  Cash  Register  Co.,  Toronto. 
CODE    ROOKS. 

The    American    Code   Co.,   S3   Nassau   St.,    New 
York.  CRAYONS. 

American    Crayon    Co.,    Sandusky.    Ohio 

Binney   &    Smith,    New   York. 
ENVELOPES. 

Warwick   Bros.  &   Rutter,   Toronto. 

Copp,    Clark    Co.,    Toronto. 

W.  J.   Gage  &   Co.,   Toronto. 

Bnntin,   Gillies  &   Co.,   Hamilton. 

Brown    Bros.,    Limited,    Toronto. 

FANCY      PAPERS,     TISSUES     AND     BOXES 

Dennison    Mfg.   Co.,    Boston. 

Menzies   &   Co.,   Toronto. 

A      R,     McDougall    &    Co.,    266    King    St      W  . 
Toronto. 

FOUNTAIN    PENS. 

Sanford    <fc    Bennett    Co.,    51-53    Maiden    Lane 
New   York. 

A.     R.     McDougall    &    Co.,    266    King    St.     \V 
Toronto. 

Mabie.    Todd   &   Co.,   Toronto. 

Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 
Canadian   Agents. 

Arthur   A.   Waterman   Co.,   Ltd. 

W.  H    Smith  &  Son,  186  Strand,  London.  EC 
INKS,    MUCILAGE   AND    GUMS. 

Aug.    I.eonhardi,    Dresden,   Germany. 

Chas.   M.   Higglns  &  Co.,  Brooklyn,"  N  Y 

The  Carter's    Ink   Co.,   Montreal. 

Thaddeus     Davids     Co.,     New     York,     Brown 
Bros.,    Ltd.,    Toronto,    Canadian    Agents 

Stephens'   Inks,   Montreal. 

S.   S.   Stafford   Co.,  Toronto. 

D,    W.   Beaurael  &   Co.,   New  York. 

Sanford    Mfg.   Co.,   Chicago. 

INDELIBLE    INK. 

Payson's   Indelible    Ink. 

Carter's   Ink   Co.,   Montreal. 

S.   S.   Stafford   Co..  Toronto. 

H.   C.    Stephens,    London,    Eng 
INKSTANDS. 

The    Sengbusch    Co..    Milwaukee 

LEAD   AND    COPYING    PENCILS 

A.     R.     McDougall    &     Co.,    266    King    St      W 
Toronto. 

A.  W.   Faber  Co.,  Stein.  Germany. 

American    Pencil    Co.,    New   York. 

LEATHER  AND  FANCY  GOODS 

Warwick  Bros.  &   Rutter,  Toronto. 

Brown    Bros..    Ltd.,    Toronto. 

The   Copp.   Clark   Co.,    Toronto. 

LOOSE       LEAF       BOOKS.       BINDERS       AND 
HOLDERS. 

Smith.    Davidson    &    Wright,    Ltd.,    Vancouver 

National    Blank   Book    Co.,    Holyoke,    Mass 

Warwick   Bros.  &    Rutter,   Toronto. 

W.   ,T.   Gage  &    Co..   Toronto. 

Bnntin,   Gillies   &   Co.,   Hamilton. 

The   Copp,    Clark   Co.,   Toronto. 

The   Brown    Bros.,    Ltd.,    Toronto. 

Boorum  &   Pease  Co.,  Brooklyn. 

Samuel    C.    Tatnm    Co.,   Cincinnati. 

British   Loose  Leaf  Manufacturers,   Ltd.,   Lon- 
don,  England. 

MAP   PUBLISHERS. 

Rand.    McNally    &    Co.,    Chicago. 

The   Copp,   Clark    Co.,   Toronto. 

NEWS    COMPANIES. 

Imperial   News  Co.,  Montreal,  Toronto,  Winni- 
peg. 

Toronto    News    Co. 

Montreal   News  Co. 

Winnipeg  News  Co. 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 
HAND  BOOK. 

Enlarged  and  revised  to  date 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent : Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS    BANK    IN- 
TEREST TABLES. 
at  2V2>  3  or  3x/2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR   OF   EXCHANGE 
(Canadian) 

Mounted  on  card   Price,  85c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables  Price,  75c. 


A  complete  catalogue  of  all  the  above  publication*  tout 
frit  upon  application. 

Morton, Phillips  &  Go. 


PUBLISHERS 


115  Notre  Dame  St.  West 


MONTREAL 


N.B.  -The  BROWN  BROS.,  Ltd..  Terento,  carry 
a  full  line  of  our  publication*. 


When  Writing  Advertisers 

Kindly  Mention  This 

Paper 


BOOKSElLER     AND     STATIONER 


ll 


BUYERS'  GUIDE 


When  Considerinp  School  Supplies 


write  us  for  prices  on 


Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   "tlfir 

7  7  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20     Farringdon    Ave.,    Farringdon 
Street,   London,   Eng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case 

WRITE  FOR  TERMS. 


When 

Writing 

Advertisers 
Kindly 

Mention 

This 

Paper 


S.  I.  ATWATER 


335  BROADWAY 


NEW  YORK 


Originator  and  Patentee  of 

Ever- Ready   Telephone  Tablet. 
Alligator  Check   Protector. 
Ever- Ready  Clothes  Line    Reel. 
Ever-Ready  Alcohol  Heater. 
Little  Wonder  Coffee  Percolator. 

Write  for  Trade  and  Agents'  Discounts. 


PAPER   FASTENERS. 

The   O.    K.   Mfg.   Co.,   Syracuse,   N.Y. 
PENNANTS. 

Niagara    lennant    Co.,    Niagara    Falls,    Ont. 

Pugh   Specialty   Co.,   Toronto. 

PAPETERIES    AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

'Die    Brown    Bros.,    Ltd.,   Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners, Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

Buntin,  Gillies  &   Co.,  Hamilton. 

Eaton,   Crane   &    Pike,   Pittsfield,    Mass. 

A.  R.  McDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO   MAILERS. 

Thompson    &    Norris,    Brooklyn,    N.Y. 
PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott    St.,    Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd.,  Montreal. 

U.   S.   Playing   Card   Co.,   Cincinnati,   O. 

PUNCHING    MACHINERY— HAND    AND 
FOOT    POWER. 

British  Loose  Leaf  Manufacturers,  Ltd.. 
London,   England. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

STATIONERS'    SUNDRIES. 

Brown  Bros..  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  Co.,  Wholesale  Stationers. 
Toronto. 

W.  J,  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers,  Toronto. 

Buntin,  Gillies  &   Co.,   Hamilton. 

A.  R.  McPougall  &  Co.,  2fi6  King  St.  \V.. 
Toronto. 

STEEL    WRITING    PENS. 

John  Heath,  8  St.  Bride  St.,  E.C.,  London, 
Eng. 

Ilinks,   Wells  &   Co.,  Birmingham,   Eng. 

Spencerian    Pen    Co.,    New    York. 

Perry    &    Co.,    Birmingham.    Eng. 

Esterbrook  Pen  Co.,  Brown  Bros.,  Ltd.,  To- 
ronto,   Canadian    Representatives. 

A.  R.  McDougall  &  Co.,  266  King  St.  W.. 
Toronto. 

STENCIL    BOARDS. 

The    M.    ,T.    O'Malley    Co.,    Springfield 


TALLY     CARDS, 


Mass 
DANCE     PROGRAMMES, 
ETC. 

The  Chas.   H.   Elliott   Co.,   North   Philadelphia, 

Pa. 
The   Prysdale   Co.,    Chicago. 
Warwick    Bros.   &    Rutter.    Toronto. 
TYPEWRITER     RIBBONS     AND     CARBONS. 
Peerless    Carbon    Co..    Toronto. 
Mittag  &   Volger.   Park   Ridge,   N.J. 
The  Drvsdale  Co.,   Chicago. 
The   A.    S.    Hustwitt   Co.,   Toronto 

TYPEWRITER    SUPPLIES. 
S.    I.    Atwater,   335  Broadway,    New   York. 
.T.    A.   Heale,   06   John    St..    New    York.    N.Y. 
TOY    MARBLES. 
Christen  sen     &    Son 


Co.,     Akron, 


The    M.     P 
Ohio. 

WALL    PAPERS. 

Staunton'9,    Ltd.,    Toronto. 

WIRE    BASKETS. 

Andrews  Wire   Works   o.,   Watford,  Ont. 
BOOK   PUBLISHERS. 

(Canadian). 

Bell   &   Cockburn,   Toronto. 
William   Briggs.   Toronto. 
Cassell   &    Co..    Toronto. 
The    Carswell    Co..    Toronto. 
The   Copp,   Clark   Co..   Toronto. 
Henry   Frowde,   Toronto. 
Thomas    Langton,    Toronto. 
Thos.    Nelson    &    Sons.    Toronto. 
Macmillan    Co.,   of  Canada,   Toronto. 
Mr-Clelland    &    Goodchild,   Toronto. 
McLeod  &  Allen.   Toronto. 
Musson   Book   Co.,   Toronto. 

(United    States). 
Forbes  &  Co..   Chicago. 
G.  &   C.   Merriam  Co.,  Springfield,   Mass. 
Hurst  &   Co.,   New   York. 
Laird  &   Lee.   Chicago,   111. 
McBride,   Nash   &   Co.,   New  York. 
Page  &  Co.,   Boston. 
Rand.    McNally   &    Co.,    Chicago. 
Wycil   &  Co.,  83   Nassau   St.,   New   York,    N.Y. 
STANDARD   COMMERCIAL   PUBLICATIONS. 
Morton,   Phillips  &   Co.,   Montreal. 


pull 

J.IlMrT'lMIMIIIIH 

Joy  Makers 

'  M«<T1"/Z7/?M 

f    at  Large 

3 

•  WE  are  the  largest  manufacturers  of  high- 

•  "  grade     toys     in      the     world,      including 
.Miniature    Railway   Systems.    Plush   and    Felt 
■Animals   Moving  Picture  Machines,  Mechani- 

•  cal    Boats  and    Engines,   and   many  other  all- 
gyear^ound  sellers.     Write  us  for  particulars. 
i    •r^Js.           B',ng  Brothers  A.  G.   Nuremburg 

<AP)»           John  BiDE,  'ole  R> preseol.-ive 

•  W            381    Fourth    Avenue,    New    York. 

\< 

CRAYONS  FOR  EVERY  USE 


SCHOOLNs^CRAYONS 

FOR  EDUCAT|0NAL  COLORE0"*- 


is: 


BINNEY  &  SMITH  CO. 

-^       NEW    YORK.       PARIS.       ,-. 


School 

Wax 

Mill 

Lumber 

Railroad 

Carpenters' 


.For  Sale  by  all  Canadian  Jobbers 

BINNEY  &  SMITH  CO., 

81-83  Fulton  St..  New  York 


A  Quick  Seller 
for  Stationers 


A  Great  Innovation  in  the  Typewriter 
and  Educational  World 

A  practical  machine,  built  on  absolutely  new  and 
unique  principles.  F.xcellenl  for  a  limited  business, 
or  personal  correspondence.  Ideal  home  typewriter, 
retail   price  $0.0(1.       Write    for  particulars  and    trade 

THE  AMERICAN  TYPEWRITER  CO. 
265    Broadway  New  York 


YOUR  AD.  HERE  WOULD  BE 
READ  BY  OVER  80  PER  CENT.  OF 
CANADA'S  BOOKSELLERS  AND 
STATIONERS. 


HOTEL   DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


12 


BOOKSELLER     AND     STATIONER 


Beegee 

Patented        ^^ 
Erases    Ink    as    Easilv    as    Rubber    Erases    Lead 


The  Perfect 

Ink  Eraser 


TO  DEALERS: 


M?    The   Beegee   is  an   attractive  ar-  | 
A  ^     a    tide   to   handle,   because   it   is  a 


w 


ready  seller,  earns  big  profit,  ha?  j 
acknowledged    merit,    and    is    ex- ! 
tensively    advertised.      To    avoid  : 
delays     in     delivery— place     your 
orders    in    advance    of  your    im- 
mediate  needs. 

^ 


Indorsed  by  U.   S.  Government      . 

Used    in    State    and    City    departments,     / 
Banks,    etc.,     and     in    every    civilized     // 
country  of  the  globe.  /^ 

No  chemicals,    always    sharp  and        / 
ready  for  use.  // 

Retail  Price,  50c. 


Be 


Co. 


1133 
/  Broadway 

For  the  trade  an  attractive  celluloid   /        New  York 
display  card,   beautifully   lithographed    . 
in  three  colors.  .        Please    send    me 

/    the    Beegee    for    ;i 
Send  for  sample  and  our  /     five  day  trial. 

trade  discount.  ' 

Mail  Coupon     WT"  /' 

and  we  will  send  you  a  / 

Beegee.    We  furnish      / 

free        literature       /   Address 

with  your  im-        / 

print.  / 


Name 


LEONHARDI'S  INKS 

are  the  best ! 


s****** 


Tt>ai*  Wa'* 


Writing  Inks 

dd^v^s^ 

Copying  Inks 

W%^os 

Coloured  Inks 

Liquid  Gum 

Stamping  Inks 

^  f   J§B^l 

Stamping  Pads 

-L&L'iTjVwm 

I     Typewriter  Ribbons 

!pp 

for  every  system, 
in  allcolours, copy- 
ing and  record. 

■  USB 

Carbon  Paper 

AUG.   LEONHARDI 

NS1f697j          ^ 

|         Dresden,  Germany 

Largest   and   oldest    Ink    Factory   in    Germany. 
Manufacturer  and  inventor  of  the  world-known 

Alizarin  Writing  and  Copying  Ink. 


LOOSE 

LEAF 

METALS 


or 


Complete    Books 

TRADE  ONLY 

Send  for  Prices. 
They  are    right. 

BRITISH  LOOSE  LEAF 
MFRS.,  LIMITED 

25   Finsbury   Street 
LONDON.  ENG. 


The  NATIONAL  LINE 


Memorandum  Books 

OTHER  books  have  a  "seasonal"  demand, 
but  there  is  always  a  call  for  Memo  Books. 
38  pages  of  the'  NATIONAL  Catalog  are 
devoted  to  this  type  of  book — the  extent  of 
the  line  may  be  thus  gauged. 

Attractive  window  displays  are  possible  with 
this  popular  line,  resulting  in  many  ready 
sales. 

ORDER  NOW! 
NATIONAL   BLANK   BOOK   CO. 

HOLYOKE,  MASS. 


BOOKSELLER     AND     STATIONER 

ok 


13 


EsterbrooK 


Pens 

\  250 
styles 


Thousands 
of  people  have 
used  Esterbrook 
Pens  from  their 
school  days. 
Why  not  make  these  people 
your  customers? 
Write  to-day  for  catalog  and  par- 
ticulars about  our  display  cases. 

Esterbrook  Pen  Mfg.  Co. 

New  York  Camden.   N.J. 

BROWN  BROS.  LIMITED,  Canadian  Agents.  Toronto 


TALLY-  CARDS 

PLACE-CARDS 

SCORErADS-FORALLCAMES 

GREETING-CARDS 

CONGRATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS-CARDS 

CHRISTMAS-FOLDERS 

CALENDAR- MOUNTS 

PARTY-  INVITATIONS 

INITIAL'STATIONEPCT 

DANCE-PROGRAMS 


CHASWELLIOTFCO' 

NOBJH  PHILADELPHIA 


Summer  Novels  of  Merit 

THE  WORLD'S  END 

By  Amelie  Rives,  Cloth  $1.25 

Second  Canadian  Edition 

Mrs.  Atherton  Says: — 

"And  what  of  Amelie  Eives,  who  has 
just  'come  back'?  I  will  venture  to 
predict  that  her  first  long  novel  will 
have  as  large  a  sale  as  'The  Eosarv. '  " 


THE  BLINDNESS  OF  VIRTUE 
Cosmo  Hamilton's 

great  novel  which  no  mother  with  a 
growing  daughter  can  possibly  afford 
to    neglect. 

Cloth,  $1.25  net. 

A  novel  that  with  fearless  delicacy 
points  out  to  mothers  their  very  clear 
duty  to  their  young  daughters. 

MID-STREAM 

A  Chronicle  of  Halfway,  by  Will 
Levington  Comfort,  Cloth,  $1.25 

Biography  —  Yes  —  Romance  —  Yes, 
and  war  and  work  and  women- — but 
chiefly  it  is  a   tremendous  story. 

THE  HOUSE  IN  DEMETRIUS  ROAD 
By"  J.  D.  Beresford,  Cloth,  $1.25 

A     story     of     haunting     and     powerful 
•  human  interest  that  follows  the  curious 

experiences  of  two  men  and  a  woman, 
living  in  conflicting  relationship  each 
with  each  within  the  four  walls  of  the 
same  house.  The  strange  and  masterful 
personality  of  "Robin  Grey"  domin- 
ates the  book,  yet  his  future  is  at  the 
mercy  of  the  other  two,  and  their  sin- 
cere and  beautiful  love  for  each  other 
is  ultimately  the  cause  of  his  downfall. 
Vividly  the  author  depicts  the  im- 
pression of  the  mysterious  house,  with 
its  overpowering  influence  upon  the 
minds  of  at  any  rate  two  of  its  occu- 
pants, and  so  holds  the  imagination  of 
the  reader  that  every  incident  is  fol- 
lowed with  the  intensity  of  emotion 
experienced  by  the  characters  of  whom 
he  reads. 

Toronto  -   S.  B.  Gundy 

Publisher  inCanadajor  Humphrey  Mil  ford 


EC 


14 


BOOKSELLER     AND     STATIONER 


c^-AROMAG 


THESE 

ARE 

PHOTO    DAYS 

MAKE  HAY  IN  JUNE 

for  you  cannot  in  December 

Get  "GLOY"  now  by 

the  open  water,  for  the 

THE 

winter's    supply    must 
be  provided  for  to-day. 

HOLMAN  LOOSE 

LEAF    ALBUM 

"FOR  MORE  AND  BETTER  BUSINESS" 

Friend  Stationer: 

Consumers  are  calling  for  this  dainty  paste. 

WRITE    FOR   PRICE   LIST. 

Write   for   Price   List  to   the   Manufacturer, 
A.   WILME    COLLIER,   8th    Avenue 
Works,    Manor   Park,    London   E.,   England 

3  NEW  ONES 


In  our  effort  to  keep  ever  in  the  front  rank  we 
have  heen  singularly  successful  of  late.  We 
commend  to  every  stationer  who  values  the  com- 
plete satisfaction  of  his  customers,  the  products 
of  these  3  factories. 


EYE    SHADES  A  splendid,  profitable  addition  to  the  city  stationer's  stock.    We  have  the 

and    GOGGLES      most  comPlete  range  ever  produced,  the  freaks  as  well  as  the  most  practical. 

It's  not  necessary  for  you  to  keep  a  complete  range,  they  substitute  easily. 
Write,  and  let  us  tell  you  more  about  them. 


CUSPIDORS 


Are  you  on  the  lookout  for  the  most-talked-of  window  display  in  years?  If 
you  are,  write  our  Service  Bureau  about  it.  It's  a  dandy,  the  best  we  ever 
saw,  and  that's  passing  a  few.  The  best  designs,  in  brass  or  nickel,  with 
brass  or  zinc  bottoms;  won't  rust;  it  means  satisfaction. 


SIGNALS  and 

VICE  CLIPS 


The  clip  that  stays  put,  "The  Vice  Clip,"  easy  to  put  on,  easy  to  take  off, 
but  won't  work  off;  it's  the  best  clip  yet.  The  same  applies  to  "Graff" 
Signals,  all  colors,  numerical  or  alphabetical  combinations,  or  plain. 
Shortly  we  start  a  national  campaign  of  demonstrations  to  consumers. 
Be  ready  for  the  resulting  demand. 


A.  R.  MACDOUGALL  &  CO.,  266  king  st.  west,  Toronto,  ont. 


BOOKSELLER     AND     STATIONER 


15 


Reasons   Why  You    Should    Buy   and    Push 
Picture  Stamps — And  How  To  Push  Them 

ONE  VEEY  important  reason  why  you  should  BUY  and  PUSH  Picture  Stamps  is  that  you  make  66  1-3  per  cent,  profit  on 
every  sheet  you  sell.     This  profit  is  nett,  as  we  pay  express.     Could  you  invest  your  money  to  better  advantage! 

Another  reason  is  that,  being  a  new  thing,  Picture  Stamps  become   an   additional   source  of  revenue   to  you.     They   do  not 
interfere  with  the  rest  of  your  business,  and  the  money  you  make  from  them  is  just  like  so  much  FOUND  MONEY. 

A   FOUND  MONEY  TRADE  IN   PICTURE  STAMPS  CAN  BE  WORKED  UP  TO  QUITE  A  BIG  THING  IF  YOU  FOLLOW 
OUR  ADVICE. 


First  of  all,  Introduce  them  with  a  "SiONii  OIW."  We  give 
you  good  advertising  matter  which  will  make  the  basis  for  Intro- 
duction. MAKE  A  WINDOW  DISPLAY.  Use  our  .streamers  and 
cards,   display    the   Stamps,    both    in    Sheets   and    individually. 

ILL1STKATK  HOW  Till)  STAMPS  CAN  11K  I'SKP.  It  will 
pay  you  to  go  to  a  little  trouble.  The  profit  is  large;  the  more 
you   sell,   the  more  you   will    make. 

SHOW    THK.M    IN    TIIK    FOLLOWIXd     WAYS: 

(1)  on  a  box  of  gift  candles;  (2)  on  a  box  of  gift  (lowers  (the 
Hewers  will  be  an  added  attraction  to  your  window);  (3),  on  Hie 
backs  of  envelopes  (this  is  the  craze  iii  Europe);  (4),  at  the  tops 
at    note    paper;    (."),    used    as    border    decorations    for    pictures, 


mounted  on  cardboard;  (6),  used  in  albums  tor  collections  (use 
album   In   lmld  about    8  or  9  stamps   to  a   page). 

THESE  ARE  BUT  A  FEW  OF  THE  WAYS  THE*  WILL  BE 
USED    BY    THE    PUBLIC.     TRY    THESE    Full    A    START. 

BUT  AltDVI-;  ALL.  RK.ME.MliER  THAT  THK  I'lflTRK 
■STAMP  IS  liOIXi;  Til  HAVE  A  FUTURE  (GREATER  THAN 
WAS    EVER    DREAMED    I  >E    I'nl!    THE    POST   CARIl.      TIIK    KX- 

i  i:iiii:x<  i:  oi    ki  itoi'K  has  ii;o\  i  i>  that. 

Our  advice,  In  our  mutual  interest,  is  to  gel  \  igorougly  into 
the   PICTURE   STAMI     SELLING  GAME,   KHiirr   now,     PUSH, 

and  we  will  help  you  with  advertising,  with  advice  in  everj  way. 
If   you    want    to    know    anything,    write    us. 


THE   AMERICAN    STATIONER   says:- 


"Many  possible  customers  want  to  be  (old  about  goods  the  retail  stationer  has  to  sell,  but 
they  will  never  find  out,  the  stationer  himself  liirnishes  the  information,  and  places  il  before 
them.  If  you  cannot  afford  to  advertise  in  the  newspapers,  window  bulletins  are  always  avail- 
able at  a   miniuiuui  of  expense." 


ORDER    TO-DAY — 3    cents    per    sheet.      Cash    with    orders    under   $25. 


The   Canadian    Picture   Stamp   Company,   Limited 


Booth   Building 


Ottawa 


Bankers  :    Dominion  Bank 


SWANS  Sells  Quicker  from  There 


j 


A  real  Fountpen  Display  Case  for  you. 

It  simplifies  your  sales.      All  SWAN 

dealers  get  this   case.       Ask  about  it. 

The  SWAN  FOUNTPEN 
is  a  pen  of  world-wide  merit, 
backed  by  a  full  guarantee  and 
the    time-tried    test  of  70   years. 

Prices  are  Protected. 

Variety    is    Large. 

Points  to  suit  every 

hand.       Terms    are 

Inducive. 

Write  for  Nenv  Catalog. 


vt/fcxk 


Fountpen 

Sells  from  $2.50  up 


16 


BOOKSELLER     AND     STATIONER 


aveS; 


€iiiiiiiiii5iiiiii 


TORONTO 


FLAGS 


FLAGS 


BE  READY   FOR   DOMINION    DAY 

In  towns  of  Western  Ontario  recently  visited  by  the  Governor-*  ieneral  and  the  vice-regal  party,  the  cele- 
brations used  up  practically  all  the  dealers'  stocks  of  flags.  This  will  serve  as  a  valuable  tip  for  dealers  in 
those  towns  which  the  Duke  La  yet  to  visit. 

You  should  have  a  full  range  of  the  different  sizes  of  Hags  to  be  prepared  for  special  occasions  and 
for  Canada's  National  Holiday. 

We  make  flags,  mounted  on  sticks,  in  all  sizes  from  2  inches  x  3  inches  up  to  22  inches  x  36  inches — 
Jacks  and  Ensigns. 

Welcome  Flags  in  four  sizes  and  Religious  Flags,  used  so  extensively  in  the  Province  of  Quebec. 

SPECIAL  PRICES  ON  QUANTITY  ORDERS. 

Let  us  mention  particularly  our  special  limp  cotton  flag  printed  in  oil  and  bound  with  heavy  duck 
with  brass  eyelets,  especially  suitable  for  motor  boats.     Absolutely  waterproof.     Size  32  inches  x  48  inches. 

Another  leader  is  a  Silkeen  Flag,  size  28  inches  x  40  inches,  a  big  trade-winner  at  $4  a  dozen. 

ENGLISH  BUNTING  FLAGS,  Jacks  and  Ensigns,  in  five  sizes  18  inches  x  36  inches  to  54  inches  x 
108  inches,  made  of  genuine  wool  bunting. 

WE    MAKE    MAPS 

New  Edition  Map  of  Canada  and  Newfoundland.    Size  84  x  GO  inches.     Scale  50  miles  to  the  inch. 
Compiled  from  latest  Government  surveys,  showing  recent  changes  in  Provincial  boundaries  and  new 
towns  that  have  sprung  into  prominence  with  the  growth  of  the  West  and  New  Ontario.     Price  on  Cloth 
and  Rollers,  $6. 

Land  and  Water  Areas,  Railways  completed  and  projected,  Foreign  and  Domestic  Water  Routes,  Cable 
Lines,  Heights  of  Land  and  Surface  Characteristics,  Mountain  Ranges  with  Heights,  Canadian  National 
Parks. 

A  VERITABLE  ENCYCLOPAEDIA  FOR  GEOGRAPHICAL    AND    TOPOGRAPHICAL    IN- 
FORMATION. 

NEW  MAP  OF  ONTARIO :  MANITOBA ,  SASKATCHEWAN  &  ALBERTA. 

Size  74  x  54  inches.  Size  81  x  55  inches. 

Scale  15  miles  to  the  inch.  A  comprehensive 
work  of  Reference.  Price  on  Cloth  and 
Rollers  $6. 


Scale  15  miles  to  the  inch.  * 

This  is  our  latest  issue.  Every  school  will  need  one. 
Price  on  cloth  and  rollers,  $6. 


THE  COPP,  CLARK  CO.,  LIMITED 


517  WELLINGTON  ST.  WEST 


TORONTO 


Where  Publishers  and  Readers  Get  Together 

A  Confidential  Chat  Between  Those   Who  Publish  and  Those  Who 
Read  Bookseller  and   Stationer,  the  Trade  Paper  that  has  Made  Good 


TRADE   NEWS   VALUE   OF   ADVER- 
TISEMENTS. 

DO  YOU  realize  that  the  pages  of 
Bookseller  and  Stationer,  every 
month,  are  full  of  information 
that  you  can  turn  to  your  advantage  in 
increasing  the  profits  of  your  business? 

You  have  the  June  issue  in  your 
hands  now,  so  just  turn  it  over  page  by 
page  and  note  the  new  ideas  and  new 
items  of  merchandise  and  merchandising 
that  this  will  bring  to  your  notice.  This 
applies  to  the  advertising  pages  especial- 
ly because,  whenever  the  manufactur- 
ers, publishers  and  jobbers  have  new 
items  to  offer,  they  naturally  put  their 
proposition  in  their  advertisements  in 
Bookseller  and  Stationer,  because  this  is 
the  particularly  influential  and  effec- 
tive method  of  getting  the  attention  of 
the  trade.  Naturally,  when  announce- 
ments are  made  in  the  trade  paper  in 
competition  with  those  of  other  houses, 
in  the  same  issue,  the  especially  attrac- 
tive offers  will  get  your  best  attention 
and  you  will  readily  appreciate  that  this 
is  fully  realized  by  the  advertisers.  Con- 
sequently the  firms  can  usually  be  de- 
pended upon  to  have  something  that 
will  vitally  interest  you.  To  accomplish 
that  they  must  embody  essentials  that 
will  help  the  retailer  to  do  business 
more  profitably. 


EDITORIAL    ACHIEVEMENTS    AND 
AMBITIONS. 
This   month's    issue    contains   a    very 
complete  report  of  the  recent  convention 


THE       VALUE       OF       THIS 

PAPER  AS  A  BUYING 

GUIDE. 

r^  HATTING   recently   with    a 

^  book  traveler,  Bookseller 
and  Stationer's  western  editor 
was  informed  that  a  great  many 
western  booksellers,  and  parti- 
cularly bookseller-druggists,  re- 
lied upon  Bookseller  and  Sta- 
tioner as  a  guide  in  their  book 
buying,  choosing  whatever  it 
said  are  the  best  sellers.  The 
traveler  had  asked  one  man  to 
allow  him  to  send  a  selection  of 
books,  and  the  bookseller's 
reply  was  that  lie  would  watch 
Bookseller  and  Stationer's  re- 
ports and  purchase  accordingly. 


at  Calgary  of  Alberta  retailers,  held  un- 
der the  auspices  of  the  Alberta  branch 
of  the  Retail  Merchants'  Association. 
Bookseller  and  Stationer  is  enabled  to 
publish    this   report   through   the   attend- 


ance at  the  convention  of  Chas.  W. 
Byers,  who  holds  the  position  of  West- 
ern Canadian  editor  of  this  paper.  As 
announced  some  months  ago  Mr.  Byers 
now  spends  his  whole  time  in  the  West, 
his  headquarters  being  Winnipeg.  He 
has  just  completed  a  trip  lasting  sev- 
eral weeks  through  Saskatchewan  and 
Alberta,  calling  on  the  trade  in  all  the 
principal  towns  and  cities,  taking  in  the 
Calgary  convention  on  May  5,  6  and  7. 
lie  picked  up  considerable  good  "copy" 
for  Bookseller  and  Stationer  from  pro- 
gressive western  dealers,  and  these  ar- 
ticles, some  short  and  others  longer, 
will  prove  both  helpful  and  interesting, 
and  will  give  our  readers  in  the  East 
some  idea  of  the  progress  being  made 
bv  their  western  confreres.  The  report 
of  the  Calgary  convention,  in  itself, 
should  be  a  source  of  information  and 
inspiration  to  booksellers  and  station- 
from   coast   to   coast. 

How   Our   Readers   Can   Help. 

There  is  a  way  in  which  our  readers 
<an  help  us  very  materially  in  improv- 
ing Bookseller  and  Stationer  in  the 
future  as  in  the  past.  That  is  by  send- 
ing in.  from  time  to  time  matter  for 
publication.  We  always  feel  t lint  space 
given  to  a  communication  on  some  im- 
portant topic  by  a  representative  dealer 
could    not    be    used    in    anv    better    way. 


U 


The    Proof    of    the    Pudding" 


Here  is  conclusive  evidence,  proving  alike  the  alertness 
of  Canada's  bookseller  and  stationers  and  the  keen  attention 
they  pay  to  the  advertisements  in  the  paper : — The  Canadian 
Picture  Stamp  Company,  a  new  concern,  had  their  first  ad- 
rtisement  in  the  May  issue  and  under  date  of  May  25th, 
in  sending  further  advertising  copy  they  write:  "We  are 
very  much  pleased  with  the  results  of  last  month's  advertise- 
ment. A  great  many  orders  have  come  in  from  all  parts  of 
Canada  from  as  far  as  the  north  end  of  Vancouver  Island." 


18 


BOOKSELLER     AND     STATIONER 


NEW  GLASS  BOTTLE 

has  a  well-made  lip 
—  pours  perfectly 
and  averts  drip. 


Ink  does  not  deteriorate  because 
lip  permits  perfect  corking. 

Any  of  the  following  wholesale  stationers  will  be  pleased  to  supply  you  : 


McFarlane.  Son  &  Hodgson,  Limited,  Montreal 
BrownSBros.,  Limited,  ....  Toronto 
Buntin,  Gillies  &  Co.,  Limited,  -  Hamilton 
Clark  Bros.  &  Co.,  Limited.  -       -   Winnipeg 


Smith,  Davidson  &  Wright,  Limited,  Vancouver 
J.  &  A.  McMillan.  -  -  -  -  St.  John,  N.B. 
Barnes  &  Co.,  Limited,  ...  St.  John,  N.B. 
A.  &  W.  McKinlay.  Limited,      -      Halifax,  N.S. 


H.  C.  Stephens,  Aldersgate  Street,  London,  England 
W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

DRUMMOND  BUILDING  MONTREAL 


lIKj; 


BOOKSELLER  &  STATIONER 


DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Many  Dealers  Attend  Alberta  Conference 

Wholesalers  Selling  Direct  to  Consumers  and  Collection  of  Small  Debts 
Among  Important  Questions    Discussed — Cash  or  Credit  a  Live  Topic 


CALGARY,  Alta.,  May  12.— One  of 
the  most  remarkable  conventions 
ever  held  by  the  Retail  Merchants' 
Association  came  to  a  close  last  week  in 
Calgary.  This  was  the  first  annual  con- 
vention of  the  Alberta  Branch,  which 
has  been  organized  much  less  than  a 
year;  but  it  is  big  for  its  age.  The  con- 
vention lasted  three  days — May  5th,  6th 
and  7th — and  was  remarkable  for  many 
things.  Firstly,  the  business  consisted 
more  of  discussion  on  subjects  of  in- 
terest to  the  retailer,  than  on 
the  bearing  and  delivering  of  lectures. 
About  three  dozen  resolutions  were 
ndrptpd.  and  these  referred  to  subjects 
upon  which  the  members  had  their  own 
opinions.  Often  these 
were  at  variance, 
which  made  the  meet- 
ings more  interesting. 
The  attendance  was 
good.  Members  came 
from  every  corner  of 
the  province.  There 
was  no  monopolizing 
the    b 


who  attended  consisted  mainly  of  gen- 
eral merchants,  with  a  good  sprinkling 
of  bardwaremen.  The  booksellers  and 
stationers  were  mostly  from  the  larger 
centres,  and  they  joined  hands  with  the 
general  merchants.  The  hardwaremen 
looked  after  their  own  business. 

Tuesday  morning  was  spent  in  wel- 
coming the  visitors  to  the  city,  and  in 
registration.  The  evening  session  was 
presided  over  by  the  president  of  the 
provincial  board  of  the  association,  J. 
F.  Glanville,  of  Calgary. 

Tlie  session  was  mainly  taken  up  by 
the  delivery  of  addresses  by  Major  Dun- 
'•■in  Stuarl  and  ('.  L.  Cartel-,  the  latter 
on    ''(  Yedit   -its    use    and    abuse. ' ' 


The  Small  Debt  Court. 

In  the  course  of  his  address  on  "The 
Small  Debt  Court,  and  Its  Relation  to 
the  Farmer,"  Major  Duncan  Stuart 
stated  that  the  machinery  now  in  ex- 
istence in  Alberta  for  the  collection  of 
small  debts  was  an  absolute  failure. 

He  referred  to  the  question  of  im- 
prisonment for  debt,  and  said  that  the 
idea  of  imprisonment  for  debt  was  a 
thing  of  the  past.  He  did  not  think  in 
the  first  place  that  a  man  should  be 
imprisoned  for  debt,  and  in  the  second 
place  lie  did  not  think  the  government 
could  ever  enact  any  such  legislation.  In 
Hie  third  place,  lie  did  not  think  it  would 
work  well  if  such  a  law  were  enacted,  be- 


20 


BOOKSELLER      AND      STATIONER 


cause  the  feeling  of  the  people  was 
against  it.  The  judges,  lawyers  and 
court  officials  had  no  heart  for  that  sort 
of  thing.  They  did  not  want  to  see  men 
handcuffed,  and  taken  away  to  jail.  But 
if  a  man  owed  a  just  debt,  there  ought  to 
be  an  efficacious  way  of  getting  after 
the  man's  earnings. 

He  had  submitted  a  proposition  for 
the  consideration  of  the  government  by 
which  after  getting  judgment,  the  cre- 
ditor could  call  the  debtor  before  the 
court,  a,nd  have  him  examined  as  to  the 
wages  he  was  earning,  or  as  to  any  other 
money  that  might  be  owing  to  him.  If 
the  judge  was  satisfied  that  the  debtor 
was  earning  more  than  sufficient  to  sup- 
ply the  needs  of  his  family,  then  it 
would  be  in  the  power  of  the  judge  to 
make  an  order  that  would  entitle  the 
creditor  to  serve  notice  upon  the  debtor's 
employer  and  without  going  into  court 
again  requiring  him  to  deduct  from  the 
debtor's  wages  so  many  dollars  per  week 
as  the  judge  might  think  right. 

As  for  farmers  who  contracted  debts, 
he  thought  that  if  these  debts  had  been 
incurred  for  the  supply  of  the  neces- 
saries of  life,  he  was  of  opinion  that 
these  debts  should  be  placed  against 
the  homestead,  and  with  a  provision 
that  the  homestead  could  not  be  sold 
for  a  number  of  years  in  order  to  meet 
these   debts. 

In  concluding,  Major  Stuart  stated 
that,  while  there  was  a  small  debt  court, 
nt  the  present  time,  he  thought  a  judge 
should  be  appointed  to  deal  with  small 
debt   cases  summarily.     (Applause). 

A  short  discussion  followed  the  close 
of  the  address,  among  those  taking  part 
being:  A.  M.  Anderson,  D.  A.  Thomp- 
son. Coronation;  J.  G.  Robertson,  Fore- 
most; and  N.  A.  Gaetz,  Red  Deer. 


WEDNESDAY    MORNING    SESSION. 

When  the  delegates  arrived  at  Paget 
Hall  on  Wednesday  morning,  they  were 
split  up  into  divisions.  There  should 
have   been    at    least    five    divisions,    but 


ELECTION    OF    OFFICERS. 

The  election  of  officers  took 
place  on  Thursday  afternoon, 
and  was  private.  T.  A.  Gaetz, 
general  merchant,  Red  Deer, 
ivas  elected  by  acclamation  for 
president;  H.  N.  Stephens,  gen- 
eral merchant,  Vermilion;  first 
vice,  N.  B.  Good,  Lethbridge; 
second  vice,  N.  I.  McDermid,  of 
the  McDermid  Drug  Co.,  Cal- 
gary, treasurer;  and  J.  A. 
Bucknall,  re-elected  provincial 
secretary.  There  was  a  ballot 
between  the  first  and  second 
vice. 


eventually  they  resolved  themselves  into 
two,  the  hardware  section  and  the  gen- 
eral stores.  The  latter  included  book- 
sells  and  stationers,  grocers,  dry  goods 
merchants,  and  general  merchants.  In 
the  body  of  the  hall,  the  resolution  com- 
mittee had  a  sitting  at  which  they  pre- 
pared two  score  resolutions  to  be  brought 
before  the  general  committee  at  the 
afternoon    session. 

Cash  or  Credit. 

A.  M.  Anderson,  chairman  of  general 
stores  division,  spoke  on  the  severe 
ci  mpetition  felt  in  the  smaller  places. 
His  observations  were  of  import- 
ance because  he  expressed  his  opinion 
freely  during  the  discussion  on  the  sub- 
ject of  running  a  business  on  the  cash 
or  credit  basis.  He  declared  that  the 
former  was  impossible  in  this  part  of 
the  country,  and  that  where  a  man  tried 
out  the  casli  si  stem,  he  would  eventual- 
ly revert  to  tne  credit  system. 

G.  W.  Buck.  High  River,  referred  to  by 
the  chairman  as  'a  big  merchant  in  the 
south, '    was    the    next    speakei 

Referring  to  his  methods  of  doing 
business,  he  said  they  had  been  doine 
a  long  credit  business,  and  had  found 
that  this  gave  the  mail  order  people  a 
chance  to  get  in.  Later  they  started  as 
near  casli  as  they  could  get.  with  nothing 
over  30  days.  They  were  told  they 
could  not  do  it,  but  they  had  succeeded. 

Mail  Order  Houses. 

Taking  up  the  question  of  the  mail 
order  houses,  he  pointed  out  that  mer- 
chants were  leaving  room  in  lots  of  small 
towns  for  these  people  to  come  in. 
The  small  dealer  in  the  small  town 
could  not  carry  large  stocks,  and  25 
per  cent,  of  what  the  customer  needs 
he  could  not  keep  in  stock.  The  cus- 
tomer must  send  away  for  them;  he 
gets  the  habit,  some  of  the  things  he 
gets  from  the  mail  order  are  satisfactory 
and  eventually  he  sends  them  all  his 
business.  He  thought  they  should  all  get 
down  to  a  practical  cash  basis,  keep 
their  stocks  up,  and  watch  the  little 
things  that  the  people  wanted  and  were 
liable  to  send  to  the  mail  order  firm 
for. 

No  Hold  With   Cash. 

Mr.  Anderson,  the  chairman,  said  he 
did  not  think  it  was  possible  to  do  a 
cash  business  in  the  small  towns.  He 
had  tried  it,  and  found  it  hard.  On 
the  other  hand,  it  they  limited  i  lie  a  edit 
they  gave,  they  got  a  hold  on  their  cus- 
tomers; if  they  had  a  cash  system  they 
had  no  hold  on  them,  and  there  was  a 
tendency  for  them  to  go  to  the  mail 
order    houses. 

W.  A.  Fraser,  Pincher  Creek,  did  not 
agree  with  Mr.  Anderson.  He  had  had 
twelve  years  in  the  West,  and  his  ex- 
perience had  been  that  you  could  not  do 
a    cash    and    credit    business    together. 


TO  RED  DEER  NEXT  YEAR 

The  next  convention  of  the 
Retail  Merchants'  Association, 
A  Iberta  Branch,  will  be  held  at 
Red  Deer,  Alta.,  which  is  the 
home  town  of  the  new  president, 
T.  A.  Gaetz. 


They  ought  to  come  out  and  out  for  one 
or  the  other.  There  was  not  sufficient 
difference  made  between  cash  and  credit 
systems.  If  they  were  going  to  give 
credit,  they  should  pla^e  a  10  per  cent, 
advance  on  the  price  of  their  goods,  and 
tell  the  merchant  that  he  would  get  10 
per  cent,  off  for  cash,  but  if  they  got  a 
good  living  by  selling  for  cash,  and  50 
per  cent,  profit  for  credit,  it  would  be 
better  for  the  interests  of  the  trade. 

Mr.  Fraser  said  that  he  had  no  more 
faith  in  30  days'  credit  than  in  30 
years'.  Thirty  per  cent,  of  the  customers 
would  leave  it  for  fifty  days,  and  some 
for  a  year  unless  some  drastic  measure 
were  taken.  He  had  been  in  the  gen- 
eral business.  Later  he  cut  out  the  gro- 
ceries, with  $10,000  on  his  books.  Then 
they  did  as  near  a  cash  business  as  they 
could,  carrying  only  $4,000  on  their 
books.  But  they  could  not  draw  the 
line  too  fine.  He  knew  plenty  of  men 
in  the  casli  business  who  would  not  go 
back  to  the  old  system. 

Pleased  With  the  Change. 

H.  J.  Montgomery,  Wetaskiwin,  made 
one  of  the  most  interesting  speeches  of 
the  morning.  He  said  he  cut  out  the 
credit  system  two  years  ago,  after  he 
had  been  doing  60  per  cent,  credit  and 
40  per  cent.  cash.  After  their*  first  year 
of  business,  they  had  $10,000  on  the 
books,  the  next  year  $15,000,  and  the 
next  $20,000.  Then  they  decided  that  if 
they  could  not  get  their  money  they 
would  not  do  business  at  all,  and  went 
into  the  cash  trade.  It  was  not  the  farm- 
ers who  were  getting  the  credit,  but  the 
townspeople,  who  were  living  beyond 
their  means.  They  expected  a  drop  of 
30  per  cent,  in  their  turnover.  The  first 
day  was  a  miserable  one,  wet,  and  did 
not  augur  well,  but  that  night  they  had 
more  cash  in  their  till  than  they  had 
ever  had  before,  and  they  never  would 
return  to  the  credit  system. 

During  the  first  few  months  the 
amount  of  business  done  was  not  de- 
creased more  than  five  per  cent.  After 
that  the  business  depression  came  which 
affected  all  business,  upsetting  calcula- 
tions. Other  merchants  in  the  town 
have  decided  to  adopt  the  cash  system 
after  seeing  how  well  it  works. 

Mr.  Montgomery  then  opened  an  in- 
teresting subject.  He  wanted  to  hear 
the  experience  of  dealers  in  the  payment 
of  their  clerks.    Was  it  advisable  to  pay 


BOOKSELLER     AND     STATIONER 


21 


A  One  picture  of  the  delegates  to  the  Alberta  Convention.     The  new    president,  T.  A.  Gaetz,  is   the  second  man  from  the  right  in  the 
second  row.     J.  A.  Bucknall,  the  pr<  retary,  is  fourth    from    the    right   in    the    front   row   and   on   his   left   is   W.   H. 

Andrews,  the  Calgary  secretary. 


a  straight  salary,  or  a  percentage1?  He 
found  it  hard  to  get  efficient  help.  One 
man  was  loyal,  the  next  was  lazy.  Only 
a  small  percentage  took  the  interest  in 
the  business  they  should.  He  often 
thought  it  would  be  better  instead  of 
paying  a  straight  salary,  to  offer  the 
clerk  a  commission  on  all  sales  above  a 
certain  amount.  In  his  opinion  the  clerk 
would  then  be  anxious  to  sell  more  goods. 

Mr.  Anderson,  the  chairman,  while  he 
did  not  wish  to  discourage  Mr.  Mont- 
gomery, said  he  could  not  help  predict- 
ing that  he  would  be  back  at  the  credit 
business  inside  of  five  years.  He  had 
been  through  the  mill  so  thoroughly,  he 
knew  how  it  worked  out.  It  started  with 
giying  a  customer  a  pair  of  shoes,  say, 
on  approval. 

Mr.  Fraser  of  Pincher  Creek  wanted 
to  know  whether  two  years'  experience 
was  not  sufficient  to  prove  whether  a 
cash  system  paid  or  not. 

Officers  for  Sections  Elected. 

The  meeting  of  the  general  merchants 
then  came  to  an  end,  and  Mr.  Anderson 
remarked  how  helpful  this  little  fellow- 
ship talk  had  been.  He  only  wished  they 
couM  have  one  every  month.    The  elec- 


tion of  officers  for  this  division  then  took 
place.  On  the  motion  of  Mr.  Mont- 
gomery, seconded  by  Mr.  Mclvor,  A.  M. 
Anderson,  Bawlf,  was  chosen  president. 
W.  A.  Fraser,  Pincher  Creek,  was  elect- 
ed first  vice,  and  E.  F.  Purcell,  Bas- 
sano,  second  vice.  F.  F.  McDonald,  Cay- 
ley,  was  elected  secretary. 

J.  F.  Glanville,  provincial  president, 
being  unable  to  attend,  T.  A.  Gaetz.  Red 
Deer,  took  the  chair  at  the  afternoon  ses- 
sion. The  business  down  on  the  pro- 
gramme was  Report  of  Resolution  Com- 
mittee and  discussion  and  voting  on 
Inter-Provincial  resolutions  to  be  sub- 
mitted to  the  Dominion  Board.  There 
were  about  thirty  resolutions.  Some 
called  for  discussion;  others  were  dis- 
missed quickly.  J.  A.  Bucknall.  Pro- 
vincial Secretary,  was  on  the  platform. 
Discussions  on  Resolutions. 

Among  the  many  resolutions  sub- 
mitted, the  following  are  of  chief  in- 
terest to  the  trade  in  general : — 

That  it  is  the  opinion  of  this  meet- 
ing that  no  change  should  be  made  in 
the  present  parcel  post  system,  as 
recently   adopted   by   the  Government, 


until  it  has  been  fully  worked  out  and 
tested,  and  that  we  should  insist,  as 
far  as  possible,  that  it  be  self-sus- 
taining. 

On  motion  of  Mr.  Stevens,  Vermilion, 
and  Mr.  Jackson,  Pincher  Creek,  the 
resolution  was  adopted. 

That  it  be  an  instruction  from  this 
convention  that  the  information  be 
eeured  from  the  retail  merchants 
throughout  Alberta  as  to  whether  they 
are  favorable  to  have  a  special  tax 
placed  on  large  mail  order  catalogue 
houses,  and  that  the  money  so  secured 
through  taxation  would  be  paid  into 
the  various  municipalities  from  which 
it  is  taken. 

"When  this  resolution  was  brought  for- 
ward, the  chairman  announced  that  the 
resolution  committee  had  decided  that, 
as  the  Provincial  Government  had  no 
power  in  the  matter,  this  matter  should 
be  referred  to  the  Dominion  Board. 

A   member    wanted    to   know    why,    if 

manufacturers   were   required    to    pay    a 

licence   fee   to    operate,   the   mail   order 

people   were   not   compelled   to    pay   too. 

(Continued   on    page  44. ) 


22 


BOOKSELLER     AND     STATIONER 


The  MacLean  Publishing  Company 


LIMITED 


JOHN   BAYNE   MACLEAN 
H.  T.  HUNTER 


President 
General  Manager 


PUBLISHERS  OF 


Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 


FINDLAY    I.   WEAVER 


Manager 


CABLE    ADDRESSES 
CANADA:   MacpullCO.  Toronto.    ENGLAND:   Atabek,   London,   Rug. 

OFFICES 

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SUBSCRIPTION 

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6d. ;  elsewhere  6s. 

PUBLISHED   MONTHLY 


Vol.  XXX. 


JUNE,  1914. 


No.  6 


Editorial  Survey 

WHY  NOT  AN  ORGANIZATION  IN  CANADA? 

'Tp  WO  EVENTS  of  the  past  month  serve  to  bring  for- 
-*-  eibly  home  to  the  booksellers  and  stationers  of  Can- 
ada their  one  great  business  need — organization. 

The  convention  of  the  Alberta  branch  of  the  Retail 
Merchants'  Association  at  Calgary,  which  is  fully  report- 
ed in  this  issue,  gives  a  glimpse  of  the  problems  that  con- 
fronl  the  retail  trade  as  a  whole  and  which  can  never  be 
satisfactorily  solved  except  by  many  dealers  working  to- 
gether for  the  common  cause.  A  careful  perusal  of  this 
report  will  also  suggest  to  the  reader  other  difficulties 
peculiar  to  the  bookselling  and  stationery  business  and 
which  could  be  remedied  if  not  eradicated  altogether  by 
the  application  of  practical  co-operation  between  dealers 
all  over  Canada. 

The  other  event,  which  at  this  particular  time  makes 
the  organization  of  Canadian  booksellers  and  stationers 
conspicuous  by  its  absence,  is  the  annual  convention  of  the 
American  Booksellers'  Association  recently  held  in  New 
York  City.  This  was  the  fourteenth  annual  gathering  of 
the  American  Association  and  although  it  was  not  so 
largely  attended  as  its  officers  had  hoped,  nor  is  the  mem- 
bership in  the  association  as  representative  as  Bookseller 
and  Stationer  would  wish  to  see  in  a  similar  organization 
in  Canada,  the  work  of  the  association  has,  nevertheless, 
been  conducive  of  much  good.  "Display  as  a  Factor  in 
Selling  Books,"  "The  Training  of  Clerks,"  "Creating  a 
Demand,"  "Developing  a  Market  for  Rooks,"  etc.,  were 
among  the  subjects  discussed  at  the  convention.  The 
papers  and  addresses  were  all  of  a  highly  practical  na- 
ture, bearing  directly  on  the  problems  of  the  bookseller, 
and  ample  time  was  given  after  each  for  questions  and 
discussion.  This  is  one  of  the  most  valuable  features  of 
such  conventions — the  points  brought  out  in  discussion. 
It  is  generally  agreed  that  much  more  good  will  result 
if  a  subject  is  introduced  by  one  who  has  been  in  close 
touch  with  that  particular  topic  and  then  thrown  open 
for  discussion  by  the  whole  meeting.  It  is  only  in  this 
way  that  personal  experiences  are  brought  out  and  the 
personal  experiences  of  other  dealers  in  connection   with 


any  trade  problem  are  the  surest  guide  in  any  attempt  at     , 
its  solution. 

John  McClelland,  of  McClelland,  Goodchild  &  Stewart, 
Toronto,  attended  the  American  Booksellers'  convention, 
and  returned  full  of  enthusiasm  for  organization  work  and 
heartily  in  favor  of  some  effort  being  made  to  organize  the 
trade  in  Canada.  To  Bookseller  and  Stationer,  Mr.  Mc- 
Clelland expressed  himself  as  willing  to  do  all  in  his  power 
to  get  a  Canadian  organization  started  and  keep  it  going. 
Another  strong  plea  for  organization  reached  Book- 
seller and  Stationer  a  few  days  ago  from  C.  Grigg,  of  the 
Grigg  Book  and  Stationery  Co.,  Pembroke,  Ont.  Unlike 
some  retailers,  Mr.  Grigg  is  not  pessimistic  because 
previous  attempts  at  organization  have  not  measured  up 
to  expectations.  In  his  letter,  which  is  published  elsewhere 
in  this  issue,  Mr.  Grigg  shows  that  he  realizes  the  need  for 
action  and  stands  ready  to  enter  heartily  in  any  co-opera- 
tive movement  for  trade  betterment.  He  presents  also  a 
problem  to  those  interested  in  the  sale  of  office  stationery 
—the  need  for  some  plan  of  conservation  of  this  trade  for 
the  local  retailer. 

Bookseller  and  Stationer  has  been  advocating  organiza- 
tion for  years,  and  will  continue  to  advocate  it  and  en- 
courage  every  reasonable  plan  whereby  it  may  be  accom- 
plished. When  an  organization  is  formed,  as  we  hope 
and  believe  it  will  be  in  the  not  far  distant  future,  this 
paper  will  aid  in  putting  it  on  a  sound  basis,  will  give 
publicity  to  its  activities  and  urge  every  bookseller  and 
stationer  to  become  a  member. 

The  need  for  an  organization  in  Canada  is  so  obvious 
as  to  make  it  almost  unnecessary  to  ennumerate  reasons 
for  its  formation.  Writers  are  fond  of  referring  to  the 
present  century  as  "an  age  of  competition,"  but  it  is  far 
more  strikingly  an  era  of  co-operation.  Co-operation  is 
the  bond  that  holds  together  the  social,  religious  and 
economic  life  of  the  country.  It  enters  into  family  affairs, 
religion,  sport,  business  and  professional  life.  One  can 
scarcely  think  of  a  single  phase  of  the  activities  of  life 
which  is  not  influenced  to  a  very  considerable  degree  by 
the   principle  of  co-operation. 

Co-operation  is  practical,  logical,  workable  and  will  do 
for  the  booksellers  and  stationers  of  Canada  what  it  has 
done  and  is  doing  for  thousands  of  other  men  in  other 
lines  of  business  and  what  it  is  doing  constantly  as  a 
motive  power  in  all  phases  of  life. 

Some  men  there  are  who  stand  out  like  giants  above 
their  fellows.  Such  sometimes  say:  "What  need  have  we 
for  co-operation— we  area  law  unto  ourselves— we  do  not 
ask  assistance  and  will  give  none."  This  is  only  half 
true.  Every  man  is  dependent  on  others  for  many  t'-iings, 
and  each  consequently  owes  to  his  fellows  all  he  can  give 
them  of  inspiration  and  service.  A  strong  organization  of 
Canadian  booksellers  and  stationers  would  be  merely  a 
working  out  of  the  truth  expressed  by  Kipling  in  his 
wisdom-packed  poem: 
"Now  this  is  the  law  of  the  jungle,  as  old  and  as  true 

as  the  sky; 
And  the  wolf  that  shall  keep  it  may  prosper,  but  the  wolf 

that  shall  break  it  must  die. 
As    the   creeper   that    circles   the   tree-trunk,    so   the    law 

runneth  forward  and  back. 
For  the  strength  of  the  pack  is  the  wolf,  and  the  strength 
of  the  wolf  is  the  pack." 
Not  dependence,  but  interdependence  is  the  gospel  we 
would  preach.  Not  competition  but  co-operation  is  the 
life-spring  of  modern  business.  Get  these  ideas  firmly 
rooted  in  your  mind  and  join  in  the  movement  for  a  Cana- 
dian organization  of  booksellers  and  stationers.  Its  for- 
mation would  be  the  dawning  of  a  new  era  for  the  trade  as 
a   whole.     Will  you  help? 


BOOKSELLER     AND     STATIONER 


23 


BOOK  AND   MAGAZINE   CANVASSERS. 

A  PETERBOROUGH  magistrate  recently  handed  down 
the  decision  that  book  agents  are  transient  traders 
and  consequently  are  subject  to  a  license  fee  of  $100.  This 
is  certainly  encouraging  and  we  hasten  to  express  our  con- 
gratulations and  with  them  the  hope  that  a  similar  view 
will  be  taken  by  other  magistrates  when  other  cases  come 
up. 

The  decision  is  a  perfectly  proper  one.  There  has  been 
altogether  too  much  leniency  in  the  past  towards  these 
peddlers,  for  such  they  are,  and  it  would  be  well  for  book- 
sellers in  every  community  to  be  on  the  lookout  and  where 
possible  lay  information  before  the  proper  authorities  and 
enforce  the  local  license  fee  for  transient  salesmen. 

There  is  another  phase  also  and  a  more  serious  one. 
Many  of  these  canvassers,  more  especially  those  soliciting 
subscriptions  for  magazines,  do  not  hesitate  to  defraud 
unsuspecting  people  by  making  all  sorts  of  absurd  prom- 
ises, offers  of  worthless  premiums,  etc.  Three  men  of 
this  class  were  caught  recently,  alter  operating  in  On- 
tario for  some  time  and  cleaning  up  a  considerable  sum. 
One  was  deported,  another  given  a  three  months'  term  in 
prison,  and  the  third  a  year's  imprisonment.  The  latter 
sentence  was  not  a  bit  too  heavy  considering  the  injury 
done  to  the  public  and  the  legitimate  book  and  magazine 
dealers. 

Judging  from  past  years  we  may  expect  an  influx  of 
these  fraudulent  canvassers  during  the  summer  months, 
following  particularly  the  "fall  fairs,"  etc.  It  is  up  to 
booksellers  to  exercise  "eternal  vigilance"  with  a  view 
to  apprehending  as  many  of  these  parasites  as  possible,  so 
that  Canada  will  be  made  a  more  dangerous  stamping 
ground  for  their  operations. 

Already  much  harm  has  been  done  to  the  legitimate 
magazine  trade  and  the  sooner  the  onslaughts  of  the  invad- 
ing fraudulent  canvassers  are  put  an  end  to  the  better.  Let 
the  motto  of  the  retail  booksellers  and  stationers  be : — 
"If  any  canvassing  is  done  in  our  town  we  will  do  it." 
This  motto  carries  with  it  the  suggestion  to  dealers  that 
they  may  build  up  a  considerable  local  agency  for  maga- 
zines by  right  methods  and  painstaking  effort  with  each 
customer's  order.  Just  as  the  unscrupulous  methods  of 
many  of  the  transient  canvassers  have  caused  a  breaking 
down  of  faith  in  them  so  will  the  honest,  straightforward 
methods  id'  the  local  dealer  have  an  opposite  effect.  Why 
not  give  it  a  trial? 


DISPLAY  RACKS  ARE   "SILENT   SALESMEN." 

/°\NK  of  the  several  firms  engaged  in  the  manufacture  of 
^-^  display  racks  with  swinging  panels  gives  some  good 
suggestions  as  to  how  these  fixtures  promote  business. 
One  statement  is  that  they  sell  pictures  while  the  clerks 
are  waiting  on  other  customers.  A  practical  idea  set  forth, 
suggests  the  removal  of  a  panel  occasionally  to  be  so 
placed  in  the  show  window  that  the  samples  on  both  sides 
may  he  visihle  to  everyone  who  looks  into  the  window. 
The  number  of  samples  that  can  thus  be  shown  makes  it 
almost  certain  that  everyone  who  sees  the  display  will  be 
reminded  of  something  he  needs.  Most  of  the  time  spent 
in  buying  presents  is  taken  up  by  looking  for  something 
suitable.  When  a  shopper  enters  a  store  to  buy  a  present 
she  seldom  knows  just  what  she  is  going  to  give.  She 
wanders  around  the  store  till  she  sees  something  that 
gives  her  a  suggestion.  Much  of  her  time  can  be  saved 
by  arranging  a  lot  of  samples  on  suitable  display  fixtures 
in  different  parts  of  the  store. 


THE  ALBERTA  CONVENTION. 

ORGANIZATION  in  Western  Canada  is  one  of  the 
^^  big  questions  of  the  day.  Not  very  long  ago,  the 
Retail  Merchants'  Association  of  Saskatchewan  held 
a  large  convention  in  Moose  Jaw.  Last  month  the 
merchants  of  Alberta  met  in  Calgary,  and  from  the  en- 
thusiasm exhibited  and  the  number  of  places  from  all 
over  the  province  represented,  it  is  plain  that  many 
Western  merchants  have  awakened  to  the  importance  of 
association  work.  It  is  to  be  regretted  that  a  large  num- 
ber of  booksellers  and  stationers  have  not  as  yet  taken 
an  active  interest  in  this  great  co-operative  movement. 

At  Calgary  last  week,  two  topics  seemed  to  be  upper- 
most in  the  minds  of  the  delegates.  First  there  was  the 
problem  of  overcoming  the  selling  by  wholesalers  direct  to 
consumers,  and  there  was  the  great  problem  of  keep- 
ing down  credits.  Vigorous  protests  were  made  against 
some  wholesalers  who  seemed  to  find  it  necessary  to  sell 
over  the  heads  of  the  retailers.  In  this  matter  the  obli- 
gation of  the  wholesale  dealer  seems  plain.  If  he  desires 
to  sell  goods  at  all  to  the  retailer,  then  he  should  sell  only 
to  the  retailer.  Of  what  benefit  is  it  to  the  retailer  to 
purchase  goods  from  the  wholesaler,  only  to  find  the 
wholesaler  has  supplied  his  customers?  The  question  is 
one  that  is  of  much  importance  to  the  entire  trade  of  the 
country,  and  from  the  organization  that  has  been  going  on 
recently,  it  looks  as  if  one  of  the  biggest  reforms  will  be 
seen  in  this  direction  in  the  years  to  come. 

For  many  years  retailers  have  been  handicapped  by 
insufficient  legislation,  or  the  absence  of  legislation  so  far 
as  collecting  debts  is  concerned.  This  was  another  of  the 
problems  gone  into  thoroughly  at  the  Alberta  Convention. 
It  appears  too  that  the  only  remedy  lies  in  organization. 
Just  as  soon  as  the  retail  merchants  of  the  country  are 
strong  enough  to  demand  changes  in  the  law  or  additional 
laws,  then  will  our  governments  submit  to  the  passing 
thereof.  The  retailers  of  Alberta  hope  to  secure  changes 
in  legislation  which  will  enable  them  to  collect  small  debts 
more  easily.  It  is  to  be  hoped  they  will  secure  the  ad- 
vantage of  this  legislation  in  the  near  future. 

That  old  problem  as  to  whether  cash  or  credit  business 
is  the  most  acceptable  to  the  retail  trade  also  came  in  for 
its  usual  share  of  discussion.  It  is  apparent,  however, 
that  this  is  a  question  that  will  never  be  fully  settled  by 
any  association.  Each  man  will  have  his  own  individual 
opinion,  and  because  of  the  fact  that  in  some  places  a  cash 
business  is  practically  impossible,  differences  of  opinion 
will  always  exist.  It  is  a  question  that  in  future  might 
well  be  omitted  from  association  conventions.  Not  so, 
however,  the  matter  of  watching  credits  and  collecting 
debts.  The  credit  business  we  shall  always  have  with  us, 
and  therefore  the  subject  of  debt  collection  and  limitation 
of  credit  will  ever  remain  a  live  one. 

Next  year  the  Alberta  convention  will  be  held  in  Red 
Deer,  and  it  is  to  be  hoped  that  a  greater  interest  will  be 
taken  in  organization  work  on  that  occasion  and  during 
the  intervening  period  by  the  large  body  of  booksellers 
and  stationers  in  the  province. 


ARGUING  WITH  A  customer  is  not  good  business.    Only 
a  few  can  be  merchants  and  lawyers  at  the  same  time. 


SALESMANSHIP,  WE  WOULD  observe,  is  the  power  to 
persuade  people  to  purchase  a  product  at  a  profit — to  both 
buver  and  seller. 


The  "Movies"  a  Valuable  Aid  to  Book  Sales 

Many  Popular  Novels  Dramatized  in  Moving  Pictures — When 
Pictures  are  Advertised  and  Shown  is  Opportune  Time  for  Book- 
sellers to  "  Cash  In  "—Can  Make  Good  Use  of  Advertising  Slides 

By  C.  J.  Morris. 


ARE  you  getting  your  share  of  ex- 
tra business  oul  of  the  movies?" 
Yes,  Mr.  Bookseller,  this  question 
is  addressed   to  you.    Your  first  inclina- 
tion will  probably  be  to  ask,  "How  do 
the  movies  affect  me?    In  what  way  can 
I   gel   any  business  from  them?"     I  ad- 
mit that  the  connection  between   'more 
business    for    the    bookseller'      and    the 
moving  picture    show    does   not    ;it    firsi 
sight  appear  very  clear,  but  let  us  look 
into    the    matter    a    little    more    closely 
and  I  hope  to  show  you  that  no  matter 
where  you   are   located,   whether   in   the 
large  city  or  the  small    town,  you  are 
letting    slip    a    certain    opportunitj 
securing   new   business    if  you    are   not 
making  use  of  the  moving  picture  show 
to  thai   end,  providing,  of  course,  yon 
have  one  in  your  locality. 

A  Typical  Instance. 

Let  me  give  you  an  instance  of  the 
manner  in  which  this  was  broughl   for- 
cibly   home    to    me    a    few    weeks    ago. 
The  film    which    was   being  shown    thai 
week  at  the  local  "movie"  theatre  was 
Tessofthe  D 'Urbervilles.  We  had  both 
read   the  book  some  years  ago.  but   my 
wife,     whose    interest     had     been     re- 
aroused  by  seeing  the  film,  thought  she 
would   like  to  read   it   once  more.      As 
our   original    copy    had    met    with    the 
usual    fate  of  "lent"  books  T   was  de- 
puted   to   go   out    in    search   of   a    fresh 
copy,  and  it  was  my  experiences  while 
on    this   errand   which    made   me   realize 
that    probably   very   few   booksellers  re- 
cognize   the    opportunity    lying   right    at 
hand    of   turning   the      moving     picture 
shows  to  their  own  advantage. 

No  Chance   for  Substitution. 

At  the  first  store  at  which  I  applied 
the  book  merchant  was  sorry  he  had  not 
got  a  copy  in  stock.  He  had  "Jess," 
several  other  of  Rider  Haggard's  and  a 
few  of  Marie  Corelli 's  which  mighl 
suit  me  instead.  Mine  was  about  the 
tenth  application  he  had  had  that  week 
for  this  same  novel — he  could  not  un- 
derstand the  sudden  demand  for  it.  At 
the  second  store  they  had  also  had  sev- 
eral inquiries,  and  could  yet  it  for  me  il 
T  did  not  mind  waiting  a  few  days.  At 
the  third  store  the  bookseller  informed 
me  he  had  ordered  in  several  copies  ami 
expected  them  the  next  morning-  when 
he  would  send  me  down  one.  Now  here 
was  a  case  in  which  an  excellent  oppor- 
tunity of  working  up  a  little  extra  busi- 


ness was  being  missed.  Number  three, 
to  he  Mire,  was  doing  Ins  lii  st  id  make  up 
tor  the  omission  and  I  ventured  to  point 
oul  to  lnm  the  possibilities  of  the  pic- 
ture show  as  an  aid  to  the  bookselling 
business.  "Yes,"  he  said,  quick  to 
realize  the  point,  "ymi  may  he  sure  I 
shall  not  he  caught  napping  that  way 
again.  I  see  they  are  advertising  "Quo 
Vadis"  for  next  week,  so  I  have  already 
ordered  in  a  stock  of  flic  hooks,  and 
have  a  couple  of  good  show  cards  ready 
for  the    window." 

"Why   not,"   I    suiaested.   "get    some 


lantern    slides    and    have    them    exhibited 
on   the  curtain   between  the  filn 

"An  excellent  idea."  he  replied,  "and 
one  which  I  will  go  into  at  once." 
A  Good  Advertising  Medium. 

In  the  past  year  or  two  the  moving 
picture  field  has  broadened  out  immense- 
ly. From  the  production  of  ordinary. 
every-day  scenes,  by  all  sorts  of  com- 
mon-place writers,  the  producers  have 
reached  out  and  are  now  showing  some 
of  the  very  best  works  by  well-known 
writers  of  high  class  fiction.  The  act- 
ing is  being  done  by  many  of  the  best- 
known  and  highest-paid  stars  and  the 
shows  are  frequently  produced  in  new", 
handsome  theatres  built  expressly  for 
moving  pictures. 

Even  to  the  ordinary  advertiser  of 
genera]  wares,  it  would  be  difficult  to 
find  a  more  favorable  method  of  publi- 
city than  that  of  the  lantern  slide  which 
is  occasionally  (T  can  scarcely  say  fre- 
o-'ently)  exhibited  during  the  wait  be- 
24 


I  ween  the  films.  Considering  the  advan- 
-  of  time  and  circumstances  it  is 
somewhat  surprising  that  its  use  is  not 
more  general.  The  spectator  has  noth- 
ing whatever  to  distract  his  attention 
which  is  hound  to  become  concentrated 
upon  whatever  is  brought  to  his  notice 
by  being  thrown  on  to  the  screen.  The 
theatre,  unlike  the  ordinary  theatre,  is 
in  darkness  and  he  is  unable  to  glance 
round  and  recognize  friends  in  the  audi- 
torium, or  we  should  say  spectatorium, 
and  whatever  is  seen  on  the  screen  is 
bound    to   have   his  undivided   attention. 

A  Special  Chance  for  Booksellers. 

When,   however,  the   slide  matter  is 

directly   coi e\r,\    with    the   subject  of 

the   film    being  shown  at   the   time,  its 
value  as  an  advertising  medium  is  en- 
ormously   enhanced.      Take,      for      in- 
stance,  the  slide  illustrated  herewith — 
•'Within     the     Law"— What      more 
powerful  advertisement,  one  more  like- 
ly  to  produce   immediate   results   could 
any    bookseller    desire?     Would    it    be 
possible  to  find   anywhere   at   one  time 
so  many  people  to  whom  it  would  ap- 
peal as  to  the  several  hundred  persons 
who  have  just  had  the  plot  of  the  tale 
so  vividly  brought  before  them.    Both 
as   a    general    advertisement      for      the 
bookseller  and  as  a  means  of  publicity 
for    this    particular    book    it    would   be 
well  nis-h  impossible  to  equal  its  draw- 
ing ]iower.    Nor  need  the  subject  mat- 
ter of  the  slides  be  confined  to  the  ac- 
tual films  produced.    No  more  fitting  op- 
portunity could  he  found  to  bring  to  the 
notice   of   the  probable   readers,   all   the 
latest    books  of  the  day.  and  the  infor- 
mation   as   to    where   they   couhl    he   pro- 
cured. 

In  addition  to  those  already  men- 
tioned, many  others  of  the  most  success- 
ful books  such  as  Jack  London's  "Sea 
Wolf."  Frances  Hodgson  Burnett's 
'•Lady  of  Quality."  Charles'  Klein's 
"Third  Degree,"  "The  Lion  and  the 
Mouse,"  and  "The  House  of  Bondage," 
are  now  being  shown  on  the 
screens  and  plenty  of  new  ones 
are  being  added  daily.  All  these  books 
have  heei.  immensely  popular  and  are 
still  selling  well  to-day.  Considering 
the  immense  patronage  of  the  movies, 
by  all  classes  of  the  great  buying 
public,  it  is  worth  while  to  take  advant- 


BOOKSELLER     AND     STATIONER 


25 


age    of    this    tremendous      publicity    in 
connection    with    the    pictures.     It    is    a 
factor  that   is   vastly   too   important   to 
be  over-looked.    Impress  upon  your  cus- 
tomers  and    prospective    customers    that 
they    can    secure    these    books    in    hand- 
some bindings,  etc.,  for  50  cents.     In  a 
great   many   towns   and    cities    the   local 
picture  house  would  permit  the  use  of 
a   slide   by  the  dealer  without   charge. 
Some    of    the    publishing    houses    now 
have   colored   slides  referrine,   to   their 
principal   books   which    they    will    lend 
you   free  and  which   can  be   used   for 
this  purpose. 

Practical  Co-operation. 

If  the  "movie"  theatre  in  your  town 
will  not  run  your  slide  on  request,  get 
into  touch   with   the  manager  and   en- 
deavor to  come  to  some  arrangement 
with  him.  As  reuards  the  charge,  speak- 
ing   generally,     ten     dollars    a    month 
would  be  considered  a  fair  charge  in  a 
big  city  for  the   exhibition   of  several 
slides  once   during   each   performance, 
and   lliis  charge   would   become   less   i<>r 
smaller    towns.      If   you    can    make    no 
arrangement    to    run    your    slide    at    the 
theatre,    advertise    in    the    local    papers, 
using  the  electros  which  the  publishing 
house  will  be  glad  to  send  you  free  of 
charge.      The   plays    are    usually    adver- 
tised  a   week   or  more   in   advance,   and 
many  people  like  to  read  the  book  be- 
fore  seeing   the   pictures,    so    that    they 
may  be  thoroughly  conversant  with  what 
is  being  shown.     A  short,  well-arranged 
ad.,  therefore,  in  the  local  paper,  adjoin- 


ing the  "movie"   ad.  is  likely  to  bring 
good  results. 

Copies  of  Book  as  Prizes. 
In     some    of    the      smaller     theatres 
prizes      are      distributed      on      certain 
nights.     The   entrance   tickets  are   num- 
bered   and    retained    bv    the    visitors,    a 


certain  number  are  then  drawn  hap- 
hazard, and  to  the  holders  of  the  num- 
bers drawn  presents  of  some  kind  are 
given.  In  such  eas,es,  w by  not  gel  in 
touch    with    the   management    and    pet 

suade  them  to  give  as  prestnt-  copies  of 
the  story  which  is  being  exhibited?  Sure- 
ly nothing  could  he  more  appropriate 
as  a  prize  than  a  copy  of  the  hook  it- 
self! It  the  system  is  not  in  vogue  at 
your  local  theatre  it  would  he  well  worth 
while  your  suggesting  its  introduction 
to   the  management. 


Store  and  Window  Display. 

Fellow  up  the  use  of  the  slides  by  a 
window-card  display  and  get  all  the 
honk-  of  this  sort  on  one  table  in  one 
place.  When  you  learn  of  a  popular 
'nook  being  produced  by  the  movies, 
call  on  the  local  manager,  ask  him  to 
get    the  reel  and  you  feature    the  book, 

thus  co-operating  with   one  another. 

Finally,  think  what  a  tremendous 
direel  appeal  the  movies  have  for  the 
sale  of  a  book.  Some  of  the  greatest 
theatrical  firms  are  going  or  have  srone 
into  the  moving  picture  business.  A 
great  number  of  the  regular  theatres 
are  now  running  moving  pictures.  It 
is  no  longer  a  cheap,  commonplace 
hu-iness  and  the  Big  producers  are  be- 
coming  convinced  of  this.  Why  not 
get  together  and  reap  the  benefits? 

Editor's  Note. — The  cuts  used  to 
illustrate  the  foregoing  article  were 
kindly  furnished  by  {hosset  and  Dun- 
lap.  New  York. 


DON'T     BE     A     GOOSE. 

When  a  goose  lay-  an  egg,  she  .just 
waddle-  off  a-   it  -he   was  ashamed   oj    it 

because  she  is  a  goose.  When  a  hen 
lays  an  egg  ah.  -iie  calls  heaven  ami 
earth  to  witness  it  !  The  hen  is  a  natural- 
born  advertiser.  Hence  the  demand  lor 
liens'  eggs  exceeds  the  demand  lor  goose 
.  ami  the  hen  has  all  the  business 
-lie  c  lie.      .v.  inlrt  w  LaiiiL. 


BE  IB, 


A    window    display   suggestion   by    Grosset   and    Dunlap  that    is    sure    to    arrest    the    attention    of    devotees    of    the 
:  movies."     This  shows  one   of  the  ways  in   which  booksellers  and  moving  picture   showmen   can   co-operate. 


Proper  Handling  and  Filing  of  Correspondence 

Filing  correspondence,  if  confusion  is  to  be  avoided,  must  be  carried  on  according  to  a 
definite  plan.  The  plan  here  descril» \d  is  designed  especially  for  filing  municipal  depart- 
mental correspondence,  yet  it  is  full  of  suggestion  for  the  inventive  mind  to  meet  special 
contingencies.  We  invite  inquiries  from  our  readers  regarding  difficulties  they  have  met 
with  in  this  important  department. 


THE  handling  and  filing  of  corre- 
spondence in  a  business  organiza- 
tion of  any  size  is  more  or  less  a 
complicated  matter;  but  in  an  organiza- 
tion having  a  large  number  of  depart- 
ments, and  where  letters  have  to  be 
passed  from  one  department  to  another, 
to  so  handle  the  large  amount  of  corre- 
spondence received  that  each  letter  will 
receive  proper  attention,  and,  when  fin- 
ally answered  and  ready  for  filing,  will 
be  filed  in  such  a  way  that  it  will  be  im- 
mediately obtainable  should  occasion 
arise,  is  indeed  a  difficult  problem. 

Such,  however,  is  the  work  to  which  S. 
Edgar  Trout,  municipal  accounting  anil 
efficiency  engineer,  has  given  a  great 
amount  of  time  and  thought.  When  a 
young  man,  Mr.  Trout  decided  to  become 
an  expert  accountant.  To  this  end  he 
bent  all  his  energies  and  efforts.  Realiz- 
ing the  necessity  of  keeping  in  touch 
with  the  advanced  thought  of  the  world 
as  applying  to  his  special  field,  he  was 
always  ready  to  investigate  and  adopt 
any  labor-saving  device  for  the  benefit  of 
ae<  i  nntants. 

When  the  City  of  Philadelphia  wanted 
the  services  of  an  expert  accountant  cap- 
able of  taking  charge  of  the  innumerable 
details  connected  with  its  ever-increasing 
correspondence,  Mr.  Trout  was  annum 
those  who  took  the  examination.  His 
previous  experience  enabled  him  to  carry 
off  the  honors  and  secure  the  coveted 
position. 

The  duties  of  this  position  includeo 
the  scientific  handling  of  business  corre- 
spondence, and  in  less  than  two  months, 
by  working  day  and  night,  Mr.  Trout  de- 
vised a  system  which  has  received  a  great 
de;  1  of  attention  from  the  officials  of 
Philadelphia  and  of  other  cities.  A  fea- 
ture of  the  system  is  a  series  of  symbols, 
consisting  chiefly  of  combinations  of  let- 
ters, by  means  of  which  correspondence 
pertaining  to  any  department  of  the 
city 's  business  may  be  found  in  the  files 
instantly.  Fig.  1  shows  the  diagram  ar- 
ranged by  Mr.  Trout  for  the  Department 
of  Public  Works  of  Philadelphia,  and 
gives  t lie  symbol  letters  of  each  of  its 
units  tog'ether  with  those  of  other 
bureaus  and  departments.  It  will  be 
noticed  that  each  "unit"  leading  from 
the  department  contains  a  symbol  letter. 
If  a  correspond!  at  writes  the  depart- 
ment on  any  subject,  the  department 
clerk  stamps  the  letter  with  a  rubber 
stamp,  called  "record  form,"  gives  it  a 


number  to  correspond  with  the  business 
register  he  keeps  and  adds  the  symbol 
letter  of  the  bureau  to  which  it  should  go 
for  attention.  For  instance:  a  letter  re- 
garding street  lighting  would  be  stamped 
"L"  and  referred  to  the  Lighting 
Bureau.  In  answering  the  letter,  the 
Lighting  Bureau  sends  the  original,  to- 
gether with  the  answer  and  carbon  copy, 
to  the  Department  of  Public  Works, 
which  department  writes  the  correspon- 
dent, enclosing  the  answer  of  the  Light- 
ing Bureau.  The  original  letter  and  the 
carbon  copies  of  the  answer  are  sent  tc 


S.   EDGAR  TROUT 
Accounting  and  Efficiency  Engineer 

the  file  (dirk,  who  files  them  under  the 
proper  alphabetical  subdivision  in  the 
division  having  the  symbol  letter  com- 
bination "D-L. "  Where  more  than  one 
subject  is  to  be  considered,  the  symbol 
letter  of  each  department  to  which  the 
letter  must  be  referred  is  placed  on  the 
original  letter;  for  instance:  if  a  ques- 
tion relating  to  water  service  is  asked 
in  the  same  letter,  the  initial  "W" 
would  be  added,  making  the  symbol  com- 
bination on  the  record  form  "D-L-W." 
The  file  clerk  would  then  have  each  de- 
partment in  turn  write  out  the  answer 
to  that  part  of  the  letter  in  which  it  is 
concerned.  The  original  letter,  together 
with  the  answers  and  carbon  copies  from 
each  bureau,  are  referred  back  to  the  de- 
partment and  handled  as  previously 
described. 

Fi°\  2.  is  a  diagram  which  Mr.  Trout 
has  arranged  and  adopted  in  connection 

2fi 


with  his  new  rules  to  meet  the  demands 
of  the  ever-increasing  business  of  large 
cities.  It  will  be  noticed  that  the  office 
of  the  mayor  controls  the  departments 
of  public  works,  public  safety,  etc.,  and 
that  these  departments  in  turn  control 
the  various  bureaus.  With  this  system  of 
symbol  letters  standing  for  different 
units  of  organization — each  department 
or  bureau — the  scheme  of  filing  and  lo- 
cating  correspondence  is  readily  under- 
stood. 

Fig.  3  shows  a  portion  of  the  diagram 
for  a  system  installed  in  the  Bureau  of 
Lighting  of  Philadelphia. 

Mr.  Troul  's  rules  for  filing  correspon- 
dence are  as  follows  : 

1.  Mail  Register. — A  business  register 
is  kepi  of  every  piece  of  mail  received, 
its  distribution  and  disposition. 

In  this  way  a  check  is  maintained  on 
the  attention  and  promptness  of  depart- 
ii  cut  managers,  or  whoever  attends  to 
answering  correspondence.  As  this  regis- 
ter is  numbered  consecutively,  nothing 
can   be  overlooked. 

2.  Department  Mail. — Customers  fre- 
quently write  letters  which  refer  to  sev- 
eral departments.  As  this  correspon- 
dence is  received,  each  department  para- 
graph should  be  stamped  by  a  rubber 
stamp  with  a  symbol  letter,  indicating 
tb^  department  through  which  it  passes 
from  one  department  to  another  for  at- 
tention, and,  if  not  so  transferred,  the 
blame  can  be  placed  where  it  belongs. 
Carbon  copies  may  be  made  on  different 
colored  paper  to  facilitate  departmental 
reference  to  correspondence  Hies. 

3.  Correspondence  Filed. — No  corre- 
spondence should  be  taken  from  files  ex- 
cept on  signed  requisitions,  so  that,  if 
correspondence  is  not  in  the  folder,  the 
requisition  will  show  its  location. 

4.  Vertical  Files  are  recommended  as 
convenient  for  all  sizes  and  purposes. 

5.  Correspondence  Dictation.  —  Much 
time  is  saved  by  designating  each  letter 
dictated  by  number,  the  stenographer  ob- 
taining name  and  address  from  letter 
answered.  This  plan  prevents  a  multi- 
tude of  mistakes. 

G.  Correspondence  Improvements.  — 
The  correspondence  clerk  should  be 
trained  to  use  the  simplest,  as  well  as  the 
most  effective  language  possible,  to  ac- 
quire a  recognizable  and  pleasant  per- 
sonality, to  avoid  persiflage  in  ordinary 
business  communications — paying  great- 
est attention  to  the  most  essential  points, 


BOOKSELLER     AND     STATIONER 


27 


so  as  to  follow  the  well-known  traditions 
of  the  house. 

7.  Carbon  Copies  should  be  made  of  all 
answers  to  letters,  the  same  being  at- 
tached to  the  correspondence  answered, 
and  both  filed  away  together.  Therefore, 
when  reference  is  made  to  a  letter,  the 
answer  is  found  in  one  operation. 

8.  Economy. — Concerns  having  several 
departments  will  do  well  to  provide  the 
mailing  clerk  with  envelopes  to  those 
persons  with  whom  the  firm  are  constant- 
ly in  correspondence,  so  that  at  the  end 
of  the  day  the  different  departments' 
mail  can  go  in  one  envelope,  thus  saving 
postage. 

Mr.  Trout  is  now  installing  systems  in 
some  large  manufacturing  plants,  and  is 
about  to  start  teaching  his  system  of 
eorrespi  ndenee  procedure  in  one  of  the 
colleges  of  Philadelphia. 

Herewith  is  illustrated  a  system  put 
in  at  the  office  of  Keystone  Lubricating 
Co.,  Philadelphia,  which  is  without 
doubt  the  best  and  simplest  system  of 
filing  orders  ever  used  by  any  large 
manufacturing  company — where  they 
handle  600  odd  orders  a  day.  Each 
drawer  here  represents  a  state  and  is 
subdivided  with  movable  partitions  into 
counties.  In  each  county  space  he  simply 
places  folders — A  to  Z,  each  customer's 


order  being  placed  alphabetically  in  such 
folder,  as  stands  for  his  name,  so  file 
clerk  can  simply  go  to  drawer  represent- 
ing state,  look   for  John   Doe  in  County 


guides,  etc.,  stand  in  a  vertical  position 
and  cannot  get  misplaced  or  fall  over  on 
one  another  as  is  usually  the  case  in 
vertical  filing. 


rr'fl     ) 


?     )      )      »      > 


**2^',*WF>*^Ek 


C3     Dja 


f  ?  [?    »    H ■'  i.V 

m     o     <=*    ?  r 

7   )    H  *  I 

Eli) 


Handles  (>00  Orders  Daily — A  Drawer  for   Each  State. 


Section  D-folder  and  find  his  customer's 
order  at  once.  Not  necessary  to  look  up 
card  index  or  hunt  over  maps. 

One  of  the  great  advantages  of  the 
system  is  the  doing  away  with  rod  and 
carrier    block,   as    all     letters,     folders, 


For  classifying  or  filing  correspond- 
ence in  the  stationery  business,  we  re- 
commend symbol  filing,  similar  to 
t hat  used  by  City  of  Philadelphia  or 
John  Wanamaker.  For  instance,  place 
your  letters    in    foldi  is.   marked    A    to  Z, 


CORRESPONDENCE     PROCEDURE 


CONTROLLED 


CIVIL    SERVICE 


UNITS    OF    ORGANIZATION 

DEPARTMENT   OF   PUBLIC   WORKS 

AND  ITS 

CORRESPONDENTS 

Figure    i. 


Figure 


28 


BOOKSELLER  AND  STATIONER 


the  alphabet  letter  standing  for  name  of 
writer.  Then  nse  a  guide  board  tabbed 
0  for  orders,  I  for  inquiry,  E  for  esti- 
mates, B  for  bills,  S  for  shipments,  etc., 
as  necessary  in  classification,  according 
to  business.  These  guides  are  placed 
in  different  sections  in  divided  drawers, 


Regarding  Rebuilt  Typewriters 

Much  Difference  Between  Genuine  Re- 
builts  and  "  Fixed-up  "  Machines  —  Satis- 
faction   and    Profit    for    Progressive    Dealers 


■li 

To   be    useil    for    Snh 
jects     Relating     to 

!    Correspondence    to    He 
Filed. 

E 

Uphabeticallj   \,. 
of     employees.     When 
more    than     one    name 
is  mentioned  in  a  piece 

of       COIi 

igh     copies     Should 
be   made   to  cover  eacil 
employee       mentioned. 
\\  hen      cor  i   pondence 
mentions  no  name,  but 

■■'.-   dl  Ala    '.villi    title, 

tile     alphabetically     In 
tide. 

G 

(ias   Mains: 

i;-L    Laying    

G-X    Miscellaneous. 
Complaints: 
About  lamps,    break 

leaks   and    repairs.... 

By      Method 

beli  u  ,i 

1.       (Set 

K 

\  Iphab  1  ically    by    name 
cif    person    making  com- 
plaint.     When    answer 

in    -letter     is     made,     tin' 

ii    with    complaint, 

r. 

Lamps  —  Gas,      Gaso- 
line,   Electric: 

L-D    Discontinued.. 

L-\    New     Ert  el  ion 
L-R    Relocations 

L-X     Miscellaneo  ts. 

B]     \i 

'Si 

M 

Municipal : 
Allotment   i 
from    i 

Bj      Methods 

s,  , 

1     and     J. 

R 

Re] 

B;      M 

iSi  i 

Bj     Mi 

■    (Sei 

1     an  1     'J. 

X 

Miscellai i-   subji  cl 

which    can    not     bi 
cla  -  d     undei     any 

"Mm      symbol     

Figure  3. 

followed  by  the  A  to  Z  folders.  If 
you  should  get  an  order  from  John  Smith 
file  it  after  O-guide  in  folder  S,  or  if  you 
gave  an  estimate  to  John  Brown  you 
simply  go  to  file  see  guide  E  and  look  at 
folder  B. 

Anyone  with  good  business  judgment 
can  arrange  your  Bles  and  find  your 
letters,  orders,  etc. 

In  selling  folders  and  guides  to  go  with 
vertical  files,  your  salesman  will  have  no 
trouble  describing  this  simple  system. 
and  it  should  help  you  sales  on  vertical 
filin<r  devices. 


TEN  ESSENTIALS  OF  SUCCESS  FOR 
STORE  SALESMEN. 

By   Hugh    Chalmers,   Detroit.   Mich. 

Tn  the  make-up  of  a  successful  sales- 
man there  are,  in  my  opinion,  ten  quali- 
ties essential  to  success.  If  I  were  con- 
ducting a  store  T  would  endeavor  to  in- 
culcate these  qualities  into  any  of  my 
employees  who  did  not  seem  to  have 
them,  and  to  encourage  them  in  those 
who  already  possessed  them.  These  ten 
principal  qualities  arc: 

Health,  honesty",  ability,  initiative, 
knowledge  of  the  business,  tact,  sin- 
cerity,  industry,  open-mindedness  and 
enthusiasm. 

Just   in  proportion  as  a  man  poss< 
these  attributes  will  he  succeed  in  busi- 
ness. 


T  X  AN  earlier  issue  we  called  the  at- 
■*  tention  of  our  readers  to  "rebuilt 
typewriters"  and  suggested  that  as  a 
staple  line  of  a  new  industry  they  were 
peculiarly  appropriate  articles  of  mer- 
chandise to  include  in  a  stationer's  stock 
and  one  having  great  selling  possibilities 
if  they  were  thoroughly  rebuilt  and 
pushed  along  proper  lines. 

Since  the  first  article  was  written  we 
have  learned  from  different  sources  that 
some  of  our  friends  have  taken  this  sub- 
ject up,  but  have  met  with  indifferent 
success,  some  owing  to  poor  class  of  goods 
they  purchased,  while  with  others,  they 
either  had  no  conception  of  the  type- 
writer business  or  felt  that  it  did  not 
properly  belong  to  their  line  of  trade. 

Three  Classes  of  Typewriters. 

In  the  following  paragraphs  we  will 
try  and  explain  what  a  thoroughly  '■re- 
built" typewriter  is  when  purchased 
from  a  reliable  relniihler.  and  proceed  to 
show  the  difference  in  "rebuilding"  from 
the  ordinary  second-hand  and  the  false 
rebuilt  typewriter,  commonly  called  in 
the  typewriter  trade  a  "fixed-up"  ma- 
chine as  a  comparison. 

There  are  three  classes  of  typewriters 
in  use  to-day,  the  first  is  the  new  machine, 
the  second  is  the  used  machine,  and  third 
is  the  rebuilt  machine.  The  second  or 
used  machine  is  purchased  in  quantities 
by  rebuildefs  who  proceed  to  put  it 
through  the  various  channels  of  their  fac- 
tory, and  when  they  are  finished  with  it, 
it  becomes  the  typewriter  of  the  class 
three,  a  thoroughly  rebuilt  machine. 

How  Typewriters  Are  Rebuilt. 
First,  the  parts  are  stripped  from  the 
frame,  then  they  are  examined  by  skilled 
mechanics  who  reject  all  parts  that  show- 
wear.  The  perfect  parts  which  are  gen- 
erally passive  and  not  frictional  are 
taken  to  the  assembling  room  where  the 
rejected  parts  have  new  parts  substituted 
for  them,  and  all  parts  are  minutely  in- 
spected for  defects  in  construction.  The 
iron  frames  are  treated  to  a  chemical 
bath  which  removes  all  foreign  matter 
from  them,  after  which  they  are  sent  to 
the  enameling  shop,  where  they  receive 
their  primary  coat  of  japan,  then  to  the 
finishing  room  where  the  striping,  letter- 
ing and  coach  varnish  is  put  on,  then  the 
frame  is  sent  to  the  electric  baking  ovens 
where  they  are  dried  for  twenty-four 
hours  and  then  they  are  ready  for  the 
skilled  mechanics  to  reassemble.  All  the 
working  parts  of  the  machines  are  either 
nickel  plated  oi*  japanned  as  the  case  may 
be    while   new   rubber   platens,    feet,   etc., 


are  put  on  in  turn,  and  when  finished  by 
the  mechanic  is  given  a  severe  test  by  an 
inspector  whose  business  it  is  to  see  that 
the  machine  as  a  whole  is  in  perfect  work- 
ing order  and  condition. 

Practically  As  Good  As  New. 
These  machines  when  pronounced  read] 
for  the  consumer  are  equal  in  every  re- 
spect to  those  placed  on  the  market  new. 
They  have  received  the  same  careful 
treatmenl  from  beginning  to  end.  and  as 
a  consequence,  will  perform  just,  as  ex- 
cellent service  as  thej  ever  were  capable 
of,  while  the  cost  is  much  lower  than  for 
new  machines. 

"Rebuilts"  and  "Rebuilts." 

The  other  class  of  typewriters  com- 
monly known  as  the  "fixed-up"  ma- 
chines.are  not  stripped  at  all:  about  all 
the  attention  they  receive  is  the  dirt  is 
brushed  out  of  them,  they  arc  aligned  ami 
adjusted  so  that  they  will  work  long 
enough  to  sell  them.  The  nickel  pl.i 
is  good,  but  the  old  enameling  is  simply 
revarnished  cold  after  the  stripinu  and 
transfers  have  been  put  on,  and  then  laid 
on  a  shelf  until  dry,  the  result  being  that 
while  the  machines  look  pretty  good  when 
done,  whoever  gets  them  finds  that  they 
have  been  done  equally  as  well,  for  the 
troubles  soon  develop  as  they  never  have 
been  removed. 

There  is  no  comparison  between  the 
rebuilt  typewriter  and  a  new  typewriter 
in  price  and  there  is  no  comparison  be- 
tween a  real  rebuilt  typewriter  and  a 
fixed-up  typewriter  in  quality;  you  will 
pay  more  for  a  new  machine,  but  you  will 
probably  not  get  more,  you  will  pay  less 
for  a  fixed-up  machine,  but  you  will  cer- 
tainly get  a  whole  lot  less.  The  real  re- 
built typewriter  is  a  new  industry,  it  is 
a  good  thing  and  it  has  come  to  stay.  It 
is  an  excellent  line  for  the  statn 
trade  to  adopt  now  while  it  is  new.  and 
the  profits  are  liberal,  and  we  hope  to 
hear  in  the  future  that  a  good  man}  of 
our  readers  in  the  Dominion  have  de- 
bided  to  incorporate  this  new  line  with 
their  old  ones  for  the  prosperity  of  ;ill 
and  as  a  source  of  greater  business, 
greater  profit,  due  to  greater  energy, 
greater  progressiveness  and  greater  in- 
telligence. 

m 

LISTS  RECEIVED. 
From  the  Albertype  Co.  of  Brooklyn 
comes  .-i  descriptive  catalogue  including 
actual  samples  of  post  cards  including 
Platino,  Sepia  Double  Tone.  Sepia  Double 
Tone  and  Blue,  as  well  as  hand-colored 
pi  si  cards. 


BOOKSELLER     AND     STATIONER 


29 


GETTING    AFTER    PRINTING    AND 
DEVELOPING  TRADE. 

These  booksellers  and  stationers  who 
have  a  photographic  section  to  their 
business  will  be  interested  in  this  neat 
advertisement  eonceived  by  A.  &  D. 
Grant.  Calgary.  These  are  handed  out 
to  customers,  the  well-known  Kodak 
pictures  making  it  very  attractive.  At 
the  same  time,  attention  is  drawn  to 
t lie  fact  that  post  cards  of  any  subject 
can  be  produced  in  large  volumes. 

A  Wilkie,  Sask.,  bookseller  does  a  big 
business  in  this  type  of  postcard,  having 
a  machine  for  turning  them  out  in  la  rue 
numbers. 


SOI  Your 

at  ^  Mf 

j  1  Ui 

E-nlarged 

and  mceJy            /^  it 

Mounted     ±J  (/ 

PJioneAf4044 

2/S  ^4gT'**r-J<Jtf*  S/J,  Cffy: 

SCIENCE  HELPS  PHOTOGRAPHY. 

Burroughs,  Wellcome  &  Co.  have 
issued  a  book  which  shows  how  science 
and  invention  are  aiding  the  present-day 
photographer  to  achieve  success  by 
simplifying  processes  and  methods.  Well 
known  photographers  attest,  and  inter- 
esting studies  in  tint  and  color  corrobor- 
ate, their  practical  value  in  this  booklet, 
which  contains  further  matter  of  a  use- 
ful nature. 

Illustrations  included  one  of  H.  G. 
Pontong's  remarkable  photographs  of 
Capt.  Scott's  expedition  and  striking 
pictures  by  other  experts,  and  are 
alone  sufficient  to  make  the  possession  of 
the  book  desirable. 

The  text  covers  the  use  of  the  most 
up-to-date  color  toning  methods,  as  well 
as  the  usual  routine  processes  of  photo- 
graphy. 


PROCRASTINATION  IS  THE  THIEF 

OF  SALES. 
P  VERY  DAY  you  delay,  Mr.  Station- 
er, in  the  work  of  getting  after 
orders  for  personal  Christmas  greeting- 
cards,  is  putting  .so  much  more  business 
in  the  way  of  competitors,  and  much  of 
this  competition,  as  you  are  aware,  is 
from  out  of  town  salesmen. 

You  are  letting  business  out  of  your 
town  to  men  who  are  selling  inferior 
cards  and  who  have  a  proposition  that 
is  not  as  good  as  yours  for  the  pros- 
pective purchasers  of  these  cards. 

Have  you  a  list  of  the  customers  who 
ordered  cards  from  you  last  year?  Such 
a  list  will  give  you  a  valuable  founda- 
tion on  which  to  begin  this  year's  cam- 
paign for  orders.  It  would  be  well  to 
write  a  personal  letter  to  each  of  these 
customers,  to  impress  upon  them  the 
good  features  of  this  year's  collection 
of  cards  and  awaken  such  an  interest 
on  their  part  that  they  will  not  be  prone 
t(  yield  to  the  suave  appeals  of  sales- 
men who  are  soon  to  be  abroad  in  the 
land  showing  last  year's  left-over 
samples  bought  at  job  prices,  and  palm- 
ing them  off  on  unsuspecting  people  as 
new    publications. 

Some  judicious  newspaper  advertise- 
ments warning  the  people  of  the  danger 


they  run  of  paying  too  high  a  price  and 
getting  "seconds,"  in  ordering  from 
these  itinerant  salesmen,  would  be  ad- 
visable, together  with  good  selling  talks 
that  will  create  desire  and  promote 
snles. 


GETTING  THE  PICTURE  STAMP 
BUSINESS. 

Seven  or  eight  firms  in  the  United 
States  and  one  in  Canada  have  entered 
the  picture  stamp  business  and  the  re- 
tailers of  Canada  have  aggressively  taken 
up  the  idea,  for  the  sale  of  these  stamps 
for  collections,  and  for  souvenir  use. 
having  in  mind  the  vast  sales  which  pic- 
ture post  cards  had,  especially  in 
the  height  of  their  popularity,  just  after 
their  advent. 

It  will  be  well  for  the  trade  to  keep 
in  mind  the  big  business  that  has  been 
done  in  Germany  of  picture  stamps  for 
advertising  purposes  and  now  being  em- 
ulated by  1".  S.  firms.  Dealers  can  make 
profitable  sales  in  large  quantities  to 
concerns  who  could  advantageously  put 
out  those  advertising  stamps  and  now 
is  the  time  to  set  about  getting  these 
orders,  before  specialists  from  the  cities 
gel  alter  this  business  in  the  smaller 
cities   and   towns. 


AMATEUR 

Photographers'  Contest 

Two  grand  prizes  for  the  beat  pictures  of  the 

Duke  of  Connaught 

to   be   taken   on  Saturday,    May   9th,     1914 

TO  stimulate  the  interest  of  amateur  photographer  in  Gait,  we  have  de- 
cided to  give  twe  prizes  to  the  two  amateur  photographers  who  obtain 
the  best  snap  shots  of  the  Duke  of  Connaught,  Canada's  Governor-General, 
when  he  visits. our  town  on  Saturday.  May  9th. 

1st  Prize  :  To  the  person  obtaining  the  best  picture  of   the   Duke, 
$3.00  Brownie  Camera;  or  value  in  photo  supplies. 

2nd  Prize  :  To  the  person  obtaining  the   next   best   picture,  $2.00 
Brownie  Camera,  or  value  in  photo  supplies. 

We  offer  these  two  prizes  with  these  conditions  only— 1st:  That  the  con- 
testants flse  Eastman  N.  C.  films.  Prints  to  be  finished  on  Velox  paper.  All 
prints  moulded.  2nd :  All  entries  to  be  left  at  this  store  not  later  than  Fri- 
day, MajrMth.  3rd:  Contestants  have  the  pnvelege  of  developing  and 
printing  their  own  negatives,  any  wishing  to  leave  their  films  htre  to  be 
finished,  can  be  assured  of  expert  attention. 

4th  :  The  judges  in  this  contest  will  be  : 

J.  D.  CLARKE,  Esq.,  Managing  Director  Gait  Reporter, 
R.  L.  McGILL,  Jeweler,  Main  Street,  and 
DR-J.  N.  MacRAE,  Main  Street. 

5th  :  Rtsults  will  be  published  on  Wednesaay,  May  20th. 

Get  your  kodak  ready  and  get  In  on  this  contest.  Costa 
nothing  to  loin— be  on  hand  when  the  Duke  arrives  and 
obtain  the  best  snap  shot. 


THE    WHITE 


DRUG    AND 

R.  W.  Meikleham 


MarriagftLicenses  tssued1 


BOOK    STORE 


Main  Street,  Gait 


This  advertisement  tells  the  story  of  how  an  enterprising 
Gait  bookseller  turned  to  account  the  public  interest  aroused 
aver  the  visit  of  the  Duke  of  Connaught. 


Adviceon  Window  Displays  for  AmbitiousDealers 

Displays  Divided  into  Four  Classes — Balance,  Harmony,  Contrast  and 
Unity  the  Principal  Essentials — Practical  Suggestions  and  Criticisms 


IF  ONE  should  judge  by  the  appear- 
ance cf  the  average  window,  hook- 
sellers  and  stationers  as  a  rule  are 
pour  salesmen,  at    least   in   the  matter  of 
window    displays. 

•lust  watch  the  crowds  as  they  pass 
the  windows  of  the  average  bookshop. 
Ii  is  true  that  many  people  may  notice 
the  pretty  magazine  covers,  the  toys  and 
novelties  hung  here  and  there,  the  latesl 
ncvel  on  display,  etc.  Many  may 
even  stop  to  leisurely  explore  all 
the  eorneis  and  shelves  with  their 
varied  range  of  goqds,  and  read  the 
catchy  display  cards,  yet-  without 
a  single  touch  of  interest. 

•loin  the  sauntering  throng  your- 
self. Stroll  down  the  street  per- 
fectly disinterested  in  anything 
whatever.      See    what    effect    your 

own    window    has    upon    you.     Does 
the  effect   of  the   whole   induce  you 
to  pause  a  moment  .'     Is  there  any- 
thin-'    about    the    display    that 
grips  your    interest    unmistak- 
ably   or   creates   a    desire     for 
further   investigation? 

Many  booksellers  look  upon 
the  matter  of  window  displays 
from  a  wrong  angle.  They  con- 
sider the  window  merely  a 
space     for     displaying    goods, 

whereas    the     laid     i-    the    win- 
dow offers  the  greatest   oppor- 
tunity   lor  selling   goods    and 
draw  ing  business   to  the  store. 
No    real    good    can    he    secured 
from    your    windows    un- 
less you  take  the  attitude 
that  the  window  is  a  vital 
selling   factor  and   not    a 
m<  re   receptacle   for  stor- 
age purposes. 

To  get  the  most  out  of 
your  w  indow  displays  they 
must  lie  arranged  with  a 
definite  purpose  in  view 
and  constructed  on  a  clear 
and  well-defined  idea. 

Window  displays  natur- 
ally divide  themselves  into 
four  general  classes:  the 
combination  display:  the  one  idea  dis- 
play; the  picture  display,  the  seasonable 
display.  To  make  clear  just  what  is 
meant  by  these  different  classes  of  dis- 
plays, let  us  go  into  them  more  fully 
before  proceeding    further. 

The  Combination  Display. 

The  combination  display"  is  one  of  the 
most  used,  hut  by  no  means  the  most 
valuable  form  of  display.  Various  kinds 
of  goods  and  books  are  grouped  together 


with  the  idea  of  acquainting  the  passer- 
hy  with  the  range  of  your  line.  This  is 
a  very  useful  form  of  display  in  some 
cases,     although     immediate     results    are 

seldom  noticeable.  One  very  important 
point   about    the  combination   display   is 

that  care  should  he  taken  to  feature  at 
Leasl  one.  if  not  two  or  three,  special 
lines.  For  instance,  several  different 
articles  may  lie  grouped  together  in  the 


urn 


Three  good  examples  of  the  one-idea  display  by  McAinsh 


window,   with    notepaper,    postcards,    or 

the  latest  novel  given  the  most  important 
position  and  made  the  feature  of  the 
window. 

The  One-Idea  Display. 

The  one-idea  display  is  probably  the 
most  valuable  to  the  bookseller  and 
stationer,  especially  when  considering  its 
small  cost.  In  this  display  a  single  line 
of  goods  or  combination  of  goods  that 
can  he  arranged  under  a  single  class  arc 
30 


grouped  together.  The  whole  value  of 
I  13  style  of  display  rests  on  the  fact 
that  the  attention  of  the  passer-by  is  con- 
centrated on  a  single  line  of  goods  for 
the  time  being,  and  not  scattered  around 
over  a  number  of  different  lines  of  goods 
that  have  no  connection  one  with  the 
it  her. 

Under  the  one-idea  display  comes  the 
latest    Action    window,   in   which    are   dis- 
played a    few  of  the  newest  novels, 
with  perhaps  the  most  popular  one 
featured  in  the  centre.     The  science 
display   is  another,  with  a    lew  im- 
portant science  books  effectively  ar- 
ranged  in   the  window.     Others  are 
the     correspondence     window,     in 
which    appears   all   the   little  requi- 
sites   of    friendly    or    l>u~ine>s    cor- 
respondence;   the    window    of    chil- 
dren's    hooks,     or     the     motto     or 
framed    and    un  framed    picture   dis- 
plays,   etc.         Thus    the    bookseller 
may    gradually    impress     upon 
the    mind    of    Hie     prospective 
customer  in   the  most    forceful 
manner   an    idea    of    his    whole 
range  of  goods. 

The  Picture  Display. 
The  picture  display  sets  its 
name  from  the  fact  that  a  pic- 
lure  or  scene  is  constructed  in 
the  window   (,,  heighten  the  on- 
ooker's  interest    in   the  goods 
being  displayed.  Although  this 
method  of  display  is  the  most 
costly,   the   direct   and   indirect 
(  fleet     usually     makes     it 
well  worth  while  to  use  ,,n 
frequent  occasions. 

Probably  the  most  im- 
pressive example  of  the 
picture  display  the  writer 
can  recall  was  one  of 
■'  rainy  day  reading  "' 
used  by  a  medium  sized 
bookstore  at  moderate 
cost. 

The    window   displayed 
the  comfortable  corner  of 
&  Co.,  Toronto.      a     boudoir)    with    window 

and  cozy,  becushioned 
window  seat.  Here  was  seated  a  woman 
model  evidently  deeply  interested  in  the 
latest  novel,  which  she  was  holding  in 
such  a  position  that  the  title  could  be 
seen  readily.  Reside  her  on  a  little  green 
wicker  table  were  several  other  popular 
novels,  travel  books  and  classic  works. 
But  the  real  feature  of  the  display  lay  in 
the  fact  that  through  the  window  one 
could  see  rain  falling  down  in  torrents. 
The  display    cards    endeavored   to   per- 


BOOKSELLER      AND      STATIONER 


31 


suade  the  passer-by  to  get  in  his  or  her 
rainy-day  reading-  now  while  the  weather 
was  good  and  obviate  the  discomfort  of 
a  day  indoors  without  the  latest  reading. 

The  walls  of  this  display  were  made  of 
heavy  cardboard,  overlaid  with  wall- 
paper, and  bearing-  a  couple  of  small 
pictures  and  a  few  college 
pennants.  The  window 
was  also  made  of  card- 
board, with  the  panes  cut 
out  and  a  piece  of  glass 
placed  behind  large 
enough  to  cover  the  four 
openings  of  the  panes. 
Strips  of  wood  trim  were 
used  to  give  a  finishing 
touch.  Behind  the  scene, 
above  the  window  was 
placed  a  piece  of  eaves- 
trough  a  little  wider  than 
the  window.  Little  holes 
had  been  punched  in  the 
bottom  of  the  eavestrough 
and  a  shallow  trough  lay 
directly  beneath  it.  Water 
was  directed  into  the 
eavestrough  by  means  of  an  ordinary 
garden  hose,  and  from  the  shallow  pan 
in  a  similar  manner.  The  effect  of 
drenching  rain  was  very  realistic 

Other  ways  of  developing  interest  in 
your  goods  through  the  picture  display 
is  by  constructing  right  in  your  window 
one  of  the  scenes  in  a  famous  novel. 

The  picture  display  always  proves  in- 
teresting and  attractive,  but  care  should 
be  taken  that  it  is  linked  up  forcibly 
with  the  goods  to  be  sold,  or  the  whole 
object  of  the  window  display  will  be  lost. 

The  Seasonable  Display. 

The  seasonable  display  offers  the  book- 
seller an  opportunity  to  take  advantage 
of  the  various  seasons,  important  events 
or  popular  movements.  The  seasonable 
display  is  a  very  effective  means  of  catch- 
ing- public  spirit  and  interest  when  it  is 
already  developed.  Besides  the  differenl 
seasons  and  special  occasions,  there  are 
certain  times  of  the  year  when  public 
opinion  naturally  runs  in  a  certain 
groove.  Thus  the  first  of  June  affords  a 
good  opportunity  for  a  bride's  display, 
the  early  summer  for  camping  or  sports 
display,  Dominion  Day  for  a  special 
patriotic  display,  late  August  for  school 
opening-  display,  etc.,  etc.  Their  interest, 
however,  does  not  last  very  long,  and  it 
is  usually  advisable  to  have  the  display 
chanced  in  three  or  four  days  at  the 
most,  except  in  the  case  of  the  school 
opening  or  similar  displays  Avhich  may 
last  for  a  couple  of  weeks. 

To  get  the  most  out  of  your  window- 
displays  it  is  well  to  get  up  a  schedule, 
arranging  to  change  your  windows  as 
frequently  as  possible  and  not  less  than 
once  a  week.  Study  your  stock,  the  dif- 
ferent seasons  and  public  events.  En- 
deavor to  find  out  the  kinds  of  displays 


that  will  have  most  weight  in  developing 
your  customers'  interest  in  your  stock. 

Some  Points  to  Consider. 

The  window  dresser  is  just  like  the 
artist  and  his  window  like  the  artist's 
picture.      The    only    difference    is    in    the 


Another  example  of  the  one-idea  display  that  might  be 
making  the  centre  of  group  of  books  a  little   largi  r 
prominent.     By   West   &   Brown,   Ltd.,  Calgar 


improved  by 

ami    mi 


materials  used.  The  artist  manipulates 
his  colors  to  produce  a  certain  effect,  and 
the  window-dresser  arranges  his  articles 
of  merchandise.  The  problems  that  con- 
front the  landscape  artist  are  quite  simi- 
lar to  those  the  window  artist  must  con- 
tend with.  The  principles  of  composi- 
tion that  go  to  make  a  pleasing  picture 


I 


1fcV> 


1 


A  combination  of  the  picture  and 
seasonable  displays  by  the  Douglas 
Co.,    Edmonton. 

may  be  used  to  produce  an  effective  win- 
dow. The  principles  of  balance,  har- 
mony, contrast,  unity,  are  as  necessary 
in  the  window  picture  as  in  the  painted 
picture.  Let  us  get  an  idea  of  what 
these  principles   are   and    how   they   can 


be   used   to   good    advantage   in    the    ar- 
rangement of  your  window  displays. 
Balance. 
You'll    remember    when    a    lad    while 
playing  on  the  old  see-saw,  if  two  boys 
of  the  same  weight  were  at   the  extreme 
ends  of  the  board  and  stopped   working 
the  see-saw.  it  would  gra- 
dually   come   to   a    stand- 
still in  the  middle    of  the 
dip,    with    the    board      ex- 
actly    parallel     with     the 
ground.     The   board    was 
then    perfectly    balanced. 
Bat    replace   one     of    the 
hoys    with    a    heavier   lad 
and      before      the      board 
would     balance     properly 
the     heavier     boy     would 
have  to  move  nearer    the 
centre  of  the  see-saw,  or, 
in   other   words,  the   point 
of  balance.     The  principle 
of     balance     works     in     a 
similar  manner  in  the  win- 
low     display.       Place     a 
large  group  of  books  near 
l/c  centre  of  balance  in  the  window  and 
a   smaller  croup  must   be  placed  quite  a 
piece  to  the  other  side  before  good   bal- 
ance will  prevail. 

One  good  way  to  make  sure  your  win- 
dow is  properly  balanced  is  to  sketch  it 
out  first  on  a  piece  of  paper.  Draw  a 
line  through  the  centre  to  indicate  the 
point  of  balance,  and  block  in  your 
o  roups   from   I  his  central  point. 

Harmony. 

Harmony   i-  the  agreeable  association 

of  obje  ts  of  a  similar  nature.  In  the 
window  display  harmony  is  most  often 
called  into  play  in  shape  and  formation 
of  different  groups  of  articles  and  in  the 
use  of  color.  .lust  as  the  combination 
of  nlative  notes  struck  at  the  same  in- 
stant on  the  piano  produces  agreeable, 
harmonious  sound,  so  the  proper  com- 
bination of  relative  groups  of  goods  pro- 
duces an  effect  that  is  pleasing  and  at- 
tractive to  the  eye.  The  harmony  of 
color  is  altogether  too  extensive  a  sub- 
ject for  us  to  touch  here,  but  it  would  be 
of  inestimable  value  to  the  bookseller 
and  stationer  to  take  up  a  thorough 
study  of  color  and  apply  it  at  all  times, 
not  only  to  his  window,  but  also  his  store 
displays. 

Contrast. 

The  principle  of  contrast  is  a  most 
important  one  to  the  window  dresser,  and 
is  made  use  of  in  every  window  display, 
usually  to  give  emphasis  or  centre  atten- 
tion upon  a  certain  portion  of  the  dis- 
play. 

Roll  a  handful  of  marbles  of  the  same 
size  and  color  upon  the  counter  and  your 
eyes  will  move  from  one  to  the  other 
without  the  slightest  interest.  But  sup- 
pose one  of  the  marbles  has  rolled  a 
little  distance  away  from  the  group,  and 


32 


BOOKSELLER      AND      STATIONER 


your  attention  is  immediately  called  too 
it  because  6$  its  isolation.     Now  place  a 

colored  marble  in  the  midst  of  the  group 
and  your  attention  is  instantly  drawn  to 
it.  Although  there  are  a  number  of 
marbles  on  the  counter,  only  the  isolated 
and  colored  marbles  attract  your  atten- 
tion. Here  we  have  contrast  of  color 
and  position.  Now  place  a  large  cube 
on  the  counter  and  notice  how  your  at- 
tention is  affected  by  contrast  of  size  and 
shape.  These  are  the  four  forms  of  con- 
trast the  window  dresser  can  use  to  call 
attention  to  different  sections  of  his 
window,  but  it  stands  to  reason  if  two 
or  more  of  these  forms  of  contrast  are 
used  on  a  single  object  or  group,  the 
attention  of  the  passer-by  will  be  riveted 
on  that  point. 

Unity. 

Unity  is  probably  best  described  as 
the  feeling  that  everything  in  the  win- 
dow is  linked  together  in  proper  relation- 
ship and  thus  produces  a  complete  and 
finished  whole.  This  effect  can  be  se- 
cured most  easily  by  planning  your  win- 
dow on  paper  before  arranging  the 
goods  in  the  window.  Thus  unsightly 
gaps  may  be  avoided,  and  even  though 
the  window  may  be  divided  into  different 
sections,  all  seem  to  hold  together  as  a 
single  unit. 

One  of  the  most  useful  means  at  the 
disposal  of  the  bookseller  for  adding  in- 
terest and  selling  value  to  his  window- 
display  are  the  many  good  display  card-. 
posters,  and  cabinets  now  being  supplied 
by  manufacturers  and  publishers.  One 
or  two  of  these  helps  displayed  with  the 
goods  usually  offers  excellent  possibilities 
for  effective  and  striking  window  dis- 
plays which  otherwise  could  only  be 
secured  at  some  expense. 

Some  very  effective  window  displays 
are  illustrated  in  this  article,  and  offer 
many  points  that  other  booksellers  can 
nse  to  their  own  advantage. 

The  three  displays  by  D.  T.  McAinsh 
&  Co..  Toronto,  show  good  use  of  the 
one-idea  display,  and  serve  to  concen- 
trate the  attention  of  the  onlooker  on 
one  or  two  special  items,  so  much  so  that 
it  would  be  difficult  indeed  for  him  to 
forget  the  name  of  the  books,  even 
though  he  should  pass  by  for  the  time 
being  without  making  a  purchase. 

For  the  sake  of  identification,  let  us 
call  the  upper  window  the  garden  dis- 
play. The  thing  that  strikes  one  first 
in  this  window  is  the  forceful  manner 
in  which  the  central  group  and  card 
stand   out   as  a  result  of  the   strong 

Contrast 
between  them  and  the  open  background. 
The  triple  row  of  books  at  the  foot  cut 
off  the  height  of  the  window  in  pleasing 
proportion.  The  use  of  cut  flowers  was 
very  appropriate  for  this  window,  link- 
ing up  so  well  with  the  subject  of  the 
window.     They  could   hardly  have  been 


placed  in  better  position,  for  not  only  do 
they  help  to  make  the  central  group  stand 
out  from  everything  else,  but  break  the 
bluntness  of  the  angles  where  the  groups 
of  books  meet,  and  serve  to  give  a  de- 
corative touch  to  the  window. 

A  very  godd  point  has  also  been  ob- 
served in  arranging  the  books.  Not  only 
are  the  different  titles  easy  to  see,  but 
the  fact  that  a  few  of  the  books  are 
opened,  showing  the  inside  illustrations, 
adds  greatly  to  the  interest  in  the 
books. 

The  second  window  of  the  three  we 
will  call  the  popular  trio  display.  This 
window  features  three  of  the  popular 
books  of  the  moment  and  shows  good  use 
of  publishers'  display  cards.  While  the 
central  group  is  naturally  noticed  first, 
the  other  two  also  come  in  for  their 
share  of  interest  and  attention. 

Notice  the  good  contrast  between  the 
three  groups  and  how  the  centre  card 
stands  out  well  against  the  background 
id'  green  and  black  book  covers. 

The  third  window  of  the  group  is  an- 
other of  (lie  popular  displays.  One  thing 
thai  stands  out  forcibly,  even  more  SO 
than  in  the  two  other  displays,  is  the 
publisher's  display  card.  The  eye  natur- 
ally looks  to  the  centre  first  and  sees 
these  things  directly  in  its  line  of  vision, 
lint  not  alone  for  these  facts  does  the 
central  card  stand  out.  The  tilt  of  the 
groups  in  the  upper  corners  toward  the 
centre  and  the  curve  of  the  rows  of 
books  which  recede  toward  the  centre 
seem  to  rivet  the  attention  on  the  display 
card. 

The  blank  book  display  by  West  & 
Brown,  Ltd..  Calgary,  also  shows  good 
use  of  the  one-idea  display.  One  good 
point  about  this  display  is,  although 
there  are  a  very  large  number  of  differ- 
ent styles  and  sizes  of  books  in  the 
window,  the  feeling  of 

Order  and  Unity 
is  preserved.  However,  there  is  one 
weak  point  about  it  that  lessens  its  value 
considerably.  The  books  are  divided  in- 
to three  groups,  which  are  about  the 
same  size  and  shape.  There  is,  there- 
fore, no  spot  for  the  eye  to  rest  or  to 
hold  the  attention.  If  the  central  group 
was  larger,  the  contrast  in  size  would  be 
pleasing  to  the  eye  and  the  window  as  a 
whole  would  prove  far  more  interesting. 
The  window  by  Douglas  Bros.,  Edmon- 
ton, might  be  called  a  combination  of  the 
seasonable  and  picture  display.  It  has 
been  worked  out  to  good  advantage  and 
evidently  created  wide  interest,  especi- 
ally in  view  of  the  fact  that  it  was  used 
during  the  recent  horse  show  in  that 
city.  A  strong  feature  of  this  display 
is  the  good  headline  that  is  used — "  Be 
Your  Own  Veterinary  Surgeon."  It 
seems  only  human  to  obey  a  command, 
especially  when  in  doing'  so  you  are 
greatly  benefiting  yourself. 


It  will  be  noticed  that  all  of  these 
windows  are  constructed  on  a  definite 
plan  and  with  a  clear,  well  defined  idea 
in  view.  The  result  is  they  possess  a 
forceful,  attention-giving  quality  which 
cannot  fail  to  have  a  strong  effect  upon 
the  passer-by. 

Make  it  a  point,  then,  to  make  your 
windows  speak  with  a  message.  Plac- 
in.;  goods  in  a  window  merely  from 
force  of  habit  or  to  fill  up  the  space  will 
never  sell  them  to  any  profitable  extent. 
Plan  your  window  displays  upon  a  de- 
finite idea  and  let  nothing  go  into  the 
window  that  will  not  help  in  carrying  out 
that  idea  to  the  fullest  extent.  Plan  a 
schedule  a  few  months  in  advance  and 
arrange  to  change  your  windows  at  least 
(Hire  a  week. 

As  the  window  display  is  the  outward 
expression  of  the  policy  of  your  store, 
why  not  endeavor  to  impress  your  cus- 
tomers through  your  window  displays 
that  you  are  alive,  progressive,  and  really 
have  the  goods  they  require  and  can  use? 


ORGANIZATION  THE  GREAT  NEED. 

Pembroke,  Out.,  May  25th,  1914. 
Editor  Bookseller  and   Stationer: 

We  would  like  to  express  our  appre- 
ciation of  your  assistance  in  putting  us 
into  communication  with  several  firms 
handling  rebuilt  typewriters.  Through 
them  we  have  done  some  business.  The 
rebuilt  typewriter  proposition  looks  to 
me  to  be  a  good  one  for  the  stationers 
in  the  larger  towns  and  cities,  who  want 
to  get  into  something  bigger  than  lead 
pencils  and  pens. 

We've  had  the agency  for  Pem- 
broke for  several  years.  We  feel,  how- 
ever, that  we  have  a  much  better  pro- 
position in  the  rebuilt  typewriter,  as  in 
this  business  every  man  who  does  any 
business  at  all  is  a  prospect.  We  are  in 
a  position  to  fix  him  up  on  a  machine, 
no  matter  what  his  fancy  for  a  machine 
is,  and  also  to  fit  the  money  bag. 

A  Plea  for  Organization. 

It  looks  very  much  as  though  another 
year  is  going  to  slip  by  with  no  meeting 
of  the  booksellers  and  stationers  of  On- 
tario. 

I  have  given  this  matter  considerable 
thought  and  have  been  trying  to  think 
up  some  scheme  that  might  move  the 
trade  to  some  meeting  centre,  but  up  to 
date  I've  not  been  able  to  think  of  any 
such  earthquake-like  scheme.  I  have 
thought  that  one  slogan  on  which  the 
stationers  might  have  a  profitable  dis- 
cussion for  a  few  days  at  a  convention 
is  "How  can  I  corral  the  office  supply 
business  of  my  town?"  I  know  that 
"Bookseller"  has  advocated  this  for 
years,  but  I'm  afraid  it  doesn't  dealize 
some  of  the  obstacles  in  the  way  of  the 
average  stationer.   Now,  if  you  will  take 


BOOKSELLER      AND      STATIONER 


33 


any  catalogue  of  the  office  supply  houses 
that  invade  our  field,  you  will  see  hun- 
dreds of  things  in  manufactured  sta- 
tionery, and  that  our  conservative 
Wholesalers  do  not  make.  We  have  been 
trying-  for  years  to  get  after  this  trade 
and  that's  what  we've  been  up  against, 
— not  being  able  to  get  what  the  office 
users  want.  We  have  a  catalogue  of  one 
of  these  office  supply  houses  and  not  a 
week  goes  by  but  what  we  have  to  order 
something  from  it,  on  which  they  aHow 
us  the  handsome  discount  of  10  per  cent. 
This  you  will  readily  see  is  not  a  money- 
making  proposition.  Now  as  I  see  the 
situation,  the  stationer,  before  he  can 
fiopr  to  get  the  office  supply  business  of 
his  town,  must  have  a  source  of  supply. 
How  can  he  get  it?  I  think  probably  if 
the  stationers  got  together  they  could 
solve  the  problem  by  either  getting  after 
some  house  to  take  the  matter  up  or  by 
handling    it    themselves. 

I  think  the  legitimate  stationer  should 
get  all  the  stationery  business  in  his 
town,  not  in  the  next  generation,  but 
right  now.  I'm  sure  anything  you  can 
do  through  your  valuable  columns  of 
"Bookseller  and  Stationer"  to  hasten 
on  that  era  of  prosperity  for  stationers 
throughout  Canada  will  be  appreciated 
by  them. 

Yours  very   truly, 

C.   GRIGG, 
(Grigg  Book  and  Stationery  Co.) 


Imperial  News  Co.  Gets  Important 
Agency. — Arrangements  were  recently 
completed  whereby  the  Imperial  News 
Co.  are  hereafter, to  control  the  sales  in 
Canada  of  the  Amalgamated  Press, 
comprising  the  Harmsworth  publica- 
tions, about  70  in  all.  The  importance 
of  this  new  connection  for  the  Imperial 
News  Co.  is  clearly  demonstrated  by  the 
fact  that  over  30  per  cent,  of  the  Eng- 
lish periodicals  sold  in  Canada  are 
Harmsworth  publications.  These  in- 
clude such  magazines  as  "The  London," 
"The  Red  Magazine."  and  the  recently 
established  magazines  called  "The  Pre- 
mier," as  well  as  other  weekly  papers, 
besides  daily  and  weekly  newspapers, 
and  man  y  serials,  including  the  new 
series  of  Harmsworth  Self-Educator, 
the  Popular  Science,  serials  the  Ency- 
clopedia of  Medicine,  etc.  Another  in- 
dication of  the  increasing  strength  of 
the  Imperial  News  Co.  is  the  appoint- 
ment .of  this  concern  as  the  sole  sales 
agency  for  the  publications  of  John 
Long,  Ltd.,  of  London.  England,  with 
whom  the  Canadian  booksellers  are  thor- 
oughly familiar  by  reason  of  the  fre- 
quent announcements  of  this  publisher's 
books  that  have  appeared  in  Book- 
seller and  Stationer. 


Business  Conditions  in  the  West 

By  Chas.  W.   Byers 

Western  Canada  Editor  Bookseller  and  Stationer 


HP  HE  SLUMP  in  the  real  estate  busi- 
■*■  ness  out  West  has  had  a  decided  ef- 
fect on  the  stationery  business,  and  has 
reduced  the  amount  of  work  available 
for  printers.  Real  estate  agents  used  to 
buy  thousands  of  legal  forms,  such  as 
agreements  of  sale,  transfers  of  land, 
blank  books,  receipt  books,  and  all  kinds 
of  office  supplies.  Since  the  lull  came, 
there  has  been  a  decided  dropping  off 
in   the   demand. 

Many  people,  however,  speak  of  the 
book  and  stationery  business  as  though 
it  had  gone  to  the  dogs  in  Western  Can- 
ada. This  is  by  no  means  the  case,  the 
number  of  other  retailers  going  into 
liquidation  far  exceeding  those  in  the 
book  and  stationery  lines.  Travelers  for 
book  publishers  and  stationery  concerns 
find  business  better  in  some  cities  than 
was  the  case  last  year.  This  applies  to 
Edmonton  and  district,  where  the  deal- 
ers turned  out  almost  to  a  man,  to  pur- 
chase their  fall  supplies. 
|  Books  are  a  luxury,  though  a  neces- 
sarj  one.  and  it  would  naturally  be  ex- 
pected that  this  business  would  feel  the 
effects  of  lack  of  cash,  far  sooner  than 
the  clothing  or  grocery  trades.  Copy- 
rights and  new  fiction  are  slack.  A  book 
has  to  lie  particularly  strong  to  sell 
well  nut  West.  The  tightness  of  money 
is  having  a  beneficial  effect  on  the  cir- 
culating libraries.  The  sale  of  maga- 
zines lias  also  diminished,  one  large  store 
here  reporting  that  they  were  only  dis- 
posing of  half  the  number  they  did  a 
year  ago. 

Booksellers  are  not  buying  much  fic- 
tion, except  very  popular  stuff.  A  few 
outstanding  titles  like  "Diane  of  the 
Green  Van,"  "What  Will  People  Say?" 
"Light  of  the  Western  Sky,"  "The 
Devil's  Garden,"  "The  Inside  of  the 
Cup,"  "The  Amateur  Gentleman"  and 
"The  Woman  Thou  Gavest  Me,"  are 
having  a  fairly  good  sale.  The  window 
trims  which  the  publishers  of  "Diane  of 
the  Green  Van"  have  been  providing 
booksellers  with,  have  had  a  marked  ef- 
fect on  the  sale  of  this  novel. 

Reprints,  which  usually  sell  best  in 
summer,  are  going  well.  There  is  usually 
a  bigger  demand  for  new  fiction  in  the 
fall,  and  Western  dealers  have  been 
booking  some  nice  orders  for  fall  de- 
livery. The  demand  for  English  shilling, 
sevenpenny  and  sixpenny  novels  is  get- 
ting better  every  year.  Dealers  are 
realizing  that  this  is  one  of  the  few  lines 
that  sell  well,  and  are  buying  accord- 
in  2fl  v. 


Of  non-fiction  works,  the  biggest  de- 
mand is  for  books  on  sport  and  nature. 
The  People's  books  and  University  lib- 
rary are  having  a  fair  sale,  especially  in 
the  larger  centres.  Christmas  cards  did 
not  sell  as  well  last  year  as  was  expected, 
consequently  dealers  are  more  careful 
This   year   in   their   buying. 

When  the  lucky  strike  was  made  at 
the  Dingman  oil  well,  a  few  miles  out  of 
Calgary,  early  in  May.  there  were  several 
representatives  of  Toronto  book  pub- 
lishers and  stationery  manufacturers  in 
the  city,  who  caught  the  oil  fever  and 
invested  rather  heavily  in  shares,  which 
were  selling  like  hot  cakes.  Several  book- 
sellers who  were  in  Calgary  on  business 
also  bought.  If  the  shares  go  up  in  value 
as  high  as  is  predicted,  there  should  be 
some  bookmen  leaving  the  road,  and 
some   booksellers  retiring 


PRAIRIE  DEALERS  MEET  TRAVEL- 
ERS IN  CITIES. 
The  following  Saskatchewan  book- 
sellers and  stationers  visited  Saskatoon 
during  the  week  April  25  to  May  1,  to 
purchase  fall  supplies  of  hooks  and 
fancy  goods  from  the  representatives  of 
Toronto  firms:  E.  Macpherson,  Wadena; 
R.  S.  Fleury,  Rorthern;  W.  D.  Mitchell' 
Prince  Albert;  G.  N.  Crawford,  Elfros; 
G.  B.  Warburton,  Wilkie;  W.  C.  Bar- 
rie,  Davidson;  A.  A.  Langford,  Biggar; 
R.  H.  Norris,  Nokomis;  G.  R.  Watson, 
Humboldt. 

The  following  are  some  of  those  who 
did  business  in  Regina  during  April: — 
W.  C.  Gordon,  Qu'Appelle;  H.  M.  Wood- 
hull,  Francis;  F.  P.  McCarthy,  Indian 
Head;  M.  A.  Elliott,  Milestone;  E.  Hull, 
Stoughton ;  E.  S.  Cody,  Wolseley,  Bolby 
&  Co.,  Wolseley;  A.  Robertson,  Craik. 


On  the  New  C.N.R.  Line. — A  new  dis- 
trict is  being  opened  up  by  the  C.N.R. 
between  Saskatoon  and  Calgary,  almost 
as  the  crow  flies,  and  in  the  new  towns 
are  several  new  booksellers.  George  E. 
Kennedy,  formerly  of  Calgary,  is  build- 
ing a  new  store  at  Highland,  Alta.,  and 
will  carry  books,  stationery,  fancy  goods 
and  drugs.  At  Hanna,  in  the  same 
locality,  C.  P.  Johnson,  who  was  in  "busi- 
ness in  Canora,  has  opened  a  store,^with 
a  stock  similar  to  that  of  Mr.  Kennedy. 


:s4 


BOOKSELLER  AND  STATIONER 


Live  News  of  the  Stationery  Trade 

Gleaned  from    All    Parts  of  Canada 


Toronto. — The  Multipress  Co.  has  ob- 
tained a  charter. 

St.  Thomas. — Gundy 's  Book  Store 
suffered  fire  loss. 

Bolton,  Ont. — C.  W.  Watson,  station- 
ery dealer,  died  recently. 

Moose  Jaw. — Moose  Jaw  College  has 
installed  its  own  book  room. 

Hamilton. — J.  R.  Wells,  bookseller  and 
stationer,  is  reported  selling  out. 

Montreal. — The  Bank  and  Corpora- 
lion   Stationery  Co.  has  registered. 

Toronto. — S.  R.  Salisbury,  225  Ronces- 
valles  Avenue,  has  sold  out  to  Frank 
Barnes. 

St.  Hyacinthe,  Que. — Ubalde  Foun- 
rier,  dealer  in  stationery,  fancy  goods, 
etc.,  died  recently. 

St.  Thomas,  Ont. — A  serious  fire  was 
narrowly  averted  at  Gundy 's  bookstore 
on  the  night  of  May  15. 

Vancouver. — White  &  Bindon,  station- 
ers and  printers,  have  opened  up  a  fine 
branch  on  Granville  Street. 

Moose  Jaw. — A.  E.  Westwood,  of  the 
Westwood  Stationery  Co.,  left  on  May 
18  for  England  to  be  married. 

Clinton,  Ont.  —  W.  H.  Ransford,  a 
former  bookseller  and  stationer  of 
Clinton,  died  in  New  York  on  May  12. 

Montreal. — A.  A.  Granger,  president 
of  Granger,  Freres,  Ltd,,  wholesale  and 
retail  dealers  in  stationery,  died  re- 
cently. 

Prince  Albert,  Sask  —  W.  D.  Mitchell, 
druggist  and  bookseller,  has  moved  from 
River  Street  to  Central  Avenue,  into 
larger  premises. 

Moose  Jaw. — D.  C.  Nixon,  of  Nixon's. 
Limited,  has  just  returned  from  a  six 
months'  trip  to  Great  Britain,  partly 
for  business  and  partly  for  pleasure. 

Moose  Jaw. — John  Robson,  for  the 
past  two  years  with  the  Mason  &  Risch 
Co.,  has  left  to  become  sales  manager 
for  the  Porter  Art  and  Music  Co.,  Ltd. 

Saskatoon. — The  Bible  Tract  Society 
have  opened  a  branch  on  22nd  Street, 
carrying  a  full  line  of  Bibles  and  a  small 
stock  of  fiction,  gift  books  and  sta- 
tionery. 

H.  M.  Young,  head  of  the  fancy  goods 
department  of  the  Copp,  Clark  Co., 
leaves  this  month  on  his  annual  trip  to 
Europe  in  search  of  novelties  for  next 
season's   trade 

Montreal.  —  The  partnership  of 
Gareau-Sauriol  Co.,  stationery  dealers, 
etc.,  lias  been  dissolved.  J.  A.  Gareau 
and  J.  D.  Sauriol  will  continue  under 
the  same  style. 


J.  G.  Oliver  Has  Joined  McAinsh  & 
Co. — J.  G.  Oliver,  who  formerly  was  the 
manager  of  Musson  Book  Co.,  Toronto, 
hut  has  been  enjoying  a  prolonged  rest 
upon  a  ranch  in  Western  Canada,  has 
recently  joined  the  book  firm  of  D.  T. 
McAinsh  &  Co.,  Toronto,  as  secretary 
and  director,  and  is  also  actively  en- 
gaged as  manager  of  the  retail  depart- 
ment. D.  T.  McAinsh  and  B.  T.  Ripley, 
other  members  of  the  firm,  still  retain 
their  former  interest.     Particular  atten- 


.1.  T.  OLIVER, 

Who  recently  joined  the  firm  of   McAinsh 

&  Co.,  Toronto,  and  is  actively  engaged 

as    the    manager    of   the    Retail 

Department. 

tion  will  be  devoted  to  special  lines  the 
firm  was  interested  in  before  branching 
out,  and  medical  and  technical  books  will 
be  made  a  strong  feature.  Mr.  Oliver  is 
strongly  opposed  to  price-cutting  as  a 
principle,  believing  that  no  retailer  can 
properly  build  up  his  business  while 
practically  giving  away  a  share  of  his 
legitimate  profits.  "Service  First,"  is 
the  motto  of  the  house  and  its  influence 
is  noticeable  even  in  the  store  arrange- 
ment and  window  displays,  the  latter  be- 
ing given  special  attention  and  changed 
every  week. 

Saskatoon. — Vernon  Gaunt  has  moved 
his  stationery  business  from  the  Cobbold 
block  to  the  corner  store,  situated  at 
Second  Avenue  and  Twenty-second 
Street,  known  as  the  Helserson  block. 


Calgary. — F.  E.  Osborne,  bookseller 
and  stationer,  112  Eighth  Avenue,  W.,, 
lias  added  a  kodak  and  photographic 
supplies  department  to  his  business,, 
which  is  running  very  successfully.        ' 

Brantford,  Ont.— The  Canada  Glue 
Co.  plant,  situated  about  two  miles  from* 
here,  was  totally  destroyed  by  fire  on 
May  9.  The  loss  is  estimated  at  $125,- 
000,  and  is  fully  covered  by  insurance. , 

Edmonton.— H.  W.  B.  Douglas,  of  the 
Douglas  Co.,  left  early  in  May  to  at- 
tend a  Masonic  convention  in  Atlanta, 
Ga.  Mr.  Douglas  is  one  of  the  best 
known  business  men  in  Western  Canada.. 

Candidate  for  Legislature.  —  H.  .}.. 
Sod'en,  bookseller  and  stationer,  Peter 
borough,,  lias  been  chosen  as  the  Con- 
servative candidate  for  West  Peter- 
borough in  the  coming  Provincial  elec- 
tion. 

Sales  Manager  Hay,  of  the  Copp,  Clark 
Co.,  had  the  interesting  intelligence  to 
give  out  that  the  firm's  business  for  the 
past  month  showed  a  satisfactory  in- 
crease over  the  corresponding  montli  of 
last  year. 

Fernie,  B.C.— N.  E.  Suddaby  is  mov- 
ing into  a  splendid  new  store,  in  which 
he  has  gone  to  great  expense  in  install- 
ing up-to-date  fixtures.  He  is  going 
more  in  for  books,  and  has  engaged  an 
expert   book  salesman. 

Dutton  Copp,  son  of  William  Copp, 
of  the  Copp,  Clark  Co.,  became  a  mem- 
ber of  the  benedicts  last  month,  and  in 
connection  with  that  interesting  event 
the  staff  of  the  Copp,  Clark  Co.  presented 
him  with  a   Morris  chair. 

Death   of  Albert   Chatterson.  —  The 

death  occurred  at  Brantford  on  May  7, 
of  Albert  Chatterson,  one  of  the  found- 
ers of  the  Copeland-Chatterson  Co.  He 
was  82  years  of  age  and  retired  from 
active  business   10  years  ago. 

New  Liskeard,  Ont.  —  J.  R.  McCrae, 
stationer,  had  his  store  burglarized  by 
hoys  on  May  25,  several  cameras,  foun- 
tain pens,  and  other  articles  being 
stolen.  The  youthful  burglars  were 
caught  and  much  of  the  goods  recovered. 

Calgary. — N.  I.  MeDermid,  of  the- 
McDermid  Druu  Co.,  8th  Avenue,  Cal- 
gary,  and  in  other  Alberta  towns,  who, 
besides  drugs,  carries  books  and  sta- 
tionery, has  been  elected  treasurer  of' 
the  Alberta  branch  of  the  Retail  Mer- 
chants' Association. 

Book  Room  Enjoyed  Prosperous  Year. 

— At  the  annual  meeting  of  the  Metho- 
dist Book  and  Publishing  Committee  on 
May  13,  it  was  reported  that  the  pro- 
fits for  the  year  had  been  the  largest  in 
the  history  of  the  Book  Room.  All  twelve 
publications  had  shown  an  increase  in 
circulation. 


BOOKSELLER     AND     STATIONER 


35 


Among  tiie  trade  visitors  to  Toronto 
last  month  was  H.  W.  V.  Douglas,  of 
the  Douglas'  Co.,  Ltd.,  Edmonton,  Alta. 
Mr.  Douglas  in  speaking  of  trade  condi- 
tions in  the  West,  said  that  Edmonton 
had  not  been  so  hard  hit  as  some  of  the 
other  cities  and  that  general  trade  con- 
ditions in  that  city  were  fairly  satisfac- 
tory. 

Fire  Damaged  Blue  Print  Co.  —  An 

early  morning  fire  on  May  25,  thought  to 
have  been  caused  by  defective  wiring, 
did  considerable  damage  to  the  Cana- 
dian Blue  Print  Paper  Co.,  308  Craig 
street,  west,  Montreal.  The  premises  of 
S.  W.  Masson,  manufacturer  of  station- 
ery, were  also  damaged  by  smoke  and 
water. 

Retail  Dealers  Elect  Officers. — At  a 
meeting  of  the  Fancy  Goods  and  Notions 
Section  of  the  Montreal  Retail  Dealers' 
Association  the  following  officers  were 
elected: — Thos.  Oakes,  president;  G.  A. 
Benard,  vice-president;  J.  A.  Chart- 
rand,  second  vice-president ;  L.  P.  Dion, 
secretary;  I.  Cardin,  treasurer;  W.  U. 
Boivin,  auditor.  It  was  decided  to  hold 
the  annual  picnic  on  the  9th  of  July. 

Tragic  Death  of  Ink  Manufacturer. — 
Particularly  sad  was  the  deatli  at  New 
York  on  May  23  of  John  Maine,  sup- 
erintendent of  the  S.  S.  Stafford  Ink 
Mfg.  Co.  He  was  killed  by  the  over- 
turning of  his  automobile  at  Blue  Stoics. 
nine  miles  south  of  Hudson,  N.Y.  Mrs. 
Maine,  who  was  with  him  in  the  car. 
escaped  with  slight  injuries.  Mr. 
Maine,  who  was  aboui  50  years  old, 
had  been  connected  with  the  S.  S.  Staf- 
ford Ink  Co.  for  the  last  quarter  of  a 
century,  formerly  as  traveling  represen- 
tative. He  was  popular  and  successful 
and  had  a  large  number  of  friends. 

A.  R.  MacDougall  &  Co.  have  been  ap- 
pointed Canadian  agents  for  the  George 
B.  Graff  Company,  of  Boston,  makers  of 
vise  clips,  signals,  index  tabs,  and  cling 
clips.  In  this  connection  it  is  interest- 
ing to  refer  to  the  new  index  tab  which 
this  firm  put  out  recently,  so  constructed 
that  the  visible  portion  of  the  tab  forms 
a  border  around  the  number  indicated. 
Other  firms  for  whom  A.  R.  MacDougall 
have  become  selling  representatives  in 
Canada  are  the  Chicago  Eye  Shield  Co. 
and  Ireland  &  Matthews,  of  Detroit, 
makers  of  brass  cuspidors,  a  line  which 
is  well  known  throughout  the  trade  in 
the  United  States. 


EIGHTIETH     BIRTHDAY     OF 
RICHARD    BROWN. 

The  many  readers  of  Bookseller  and 
Stationer  will  gladly  join  the  editors  in 
wishing  the  dean  of  the  book  and  sta- 
tionery trade,  Richard  Brown,  "many 
happy   returns/'   for    on    May    13     Mr. 


Brown,  president  of  the  well-known  firm 
of  Brown  Bros.,  Limited,  manufacturing 
stationers  and  bookbinders,  Toronto, 
reached  the  age  of  four-score  years,  still 
hale  and  hearty,  taking  an  active  in- 
terest in  his  business  and  going  regu- 
larly to  his  office. 

Mr.  Brown  lias  many  interesting  tales 
to  tell  of  the  time  when  he  first  came  to 
this  country  in  1846.  with  his  father, 
two  sisters  and  six  brothers.  After 
landing  in  New  York,  the  family  came 
without  delay  to  Toronto,  then  a  city  of 
less  than  20,000.  At  that  time  no  "steel 
horses''  puffed  their  way  into  the  Queen 
City;  no  street  railways  aided  local 
transportation,  nor  telephones  local  busi- 
ness; no  electric  lights  graced  the  city 
streets,  and  a  slow  and  cumbersome 
horse  ferry  was  the  only  means  of  con- 
veyance across  Toronto  Bay.  Two  years 
later  Richard  Brown  started  his  first 
lessons      in      the      book      business      with 


RICHARD   BROWN, 

The     Dean    of    the    Book    and    Stationery 

trade,    who    recently    celebrated    his 

eightieth  birthday. 

Thomas  Maclear,  who  had  a  book  store 
on  Yonge  Street,  and  was  then  a  pub- 
lisher of  some  repute. 

It  was  in  1856  that  Mr.  Brown,  now 
well  versed  in  all  the  details  of  the 
craft,  joined  his  brothers  in  business, 
and  from  that  time  to  the  present  his 
interest  and  activity  has  been  unbroken. 
From  1856  to  1900  the  Brown  Bros,  oc- 
cupied at  first  premises  on  King  Street 
East,  where  the  King  Edward  Hotel  now 
stands,  shortly  moving  to  larger  pre- 
mises on  the  north  side  of  King  Street. 
At  first  one  store  sufficed ;  then  another 
had  to  be  added.  Then  a  large  factory 
was  required,  and  so  the  business  grew, 
until  in  1900  a  splendid  five-storey  struc- 
ture was  erected  on  Wellington  Street 
West,  being  one  of  the  largest  estab- 
lishments of  its  kind  in  the  country.  In 
the    destructive    conflagration    of    1904, 


which  ravaged  the  business  part  of  To- 
ronto, this  building,  although  of  fire- 
proof construction,  suffered  the  same 
fate  as  so  many  others,  and  in  its  place 
there  now  stands  a  structure  of  rein- 
forced concrete  and  expanded  metal 
that  may  safely  bid  defiance  to  the 
demon  of  fire.  Quite  recently  the  busi- 
ness was  removed  to  the  large  five- 
storey  brick  building  at  the  corner  of 
Simcoe  and  Pearl  Streets,  formerly 
owned  and  occupied  by  Rolph,  Clark  Co. 
Some  idea  of  the  growth  of  business 
in  Toronto  since  the  time  Brown  Bros. 
first  started  in  business  may  be  gleaned 
from  the  fact  that  at  that  time  there 
were  only  four  banks  in  Toronto,  where- 
as there  are  now  over  160  banks  and 
branches. 

Brown  Bros,  long  ago  realized  the 
advantages  of  consistent  and  persistent 
advertising  and  more  so  the  advantages 
of  specialized  class  advertising  afforded 
only  by  the  trade  paper.  Their  initial 
venture  in  advertising  appeared  in  the 
firsl  issue  of  Bookseller  and  Stationer 
over  thirty  years  ago,  and  they  have 
been  represented  continuously  in  its 
columns  ever  since. 

By  way  of  congratulation  to  Mi. 
Brown  on  attaining  the  fourscore  mark, 
the  wholesale  stationers  of  Toronto, 
si  nt  him  by  special  messenger  eighty 
American  beauty  roses,  a  rose  for  each 
year,  together  with  a  suitable  address 
commercial  world  as  ever. 

The  address  was  in  the  following 
terms:— "We,  the  undersigned  friends 
do  most  heartily  convey  to  you  on  this 
your  eightieth  birthday.  our  sincere 
good  wishes,  and  ask  your  acceptance 
ol  the  accompanying  eighty  roses  as  a 
token  of  our  esteem  and  affection,  and 
fervently  trust  your  remaining  years 
may  continue  full  of  peace  and  joy.  S. 
[{.  Han  &  Company,  H.  J.  Lovell  Com- 
pany. W.  .1.  Gage  Company.  Brown  & 
Stainton,  Moir  &  Warren,  Barber-Ellis 
Company,  Davis  &  Henderson,  Wilson 
Stationery  Company,  McGillivray  Bros., 
Wilson-Munroe  Company,  Grand  &  Toy, 
Ltd..  Copp,  Clark  Company,  Buntin-Reid 
Company,  Warwick  Bros.  &  Rutter, 
Bain  &  Cubitt.  Newsome  &  Gilbert,  J. 
Doust.  Tyrell  &  Company,  Fred  Hall 
Paper  Co.,  O.  B.  Stanton  &  Wilson  Co., 
Ltd.  Toronto,  13th  May,  1914." 

Brown  Bros.,  to  the  present  genera- 
tion, seem  as  much  one  of  the  institu- 
tions of  Toronto  as  the  cathedral  spire. 
In  the  realm  of  book-making,  book- 
binding, and  all  that  pertains  to  sta- 
tionery, the  firm  has  ever  held  a  fore- 
most place,  and  now  after  almost  sixty 
years  of  continuous  activity  and  at  the 
time  of  the  celebration  of  the  presi- 
dent's birthday,  they  are  as  strong,  as 
progressive,  as  highly  esteemed  in  the 
commercial  world  as  ever. 


Foster  Demand  for  Native  Literature  in  Canada 

Views  of  Frank  Wise,   President  of  the   Macmillan  Company  of  Canada — Canada 
Should  Not  be  in  a  Hurry  to  Announce    Her  Literature — Review  of    Conditions 


SOME  interesting  and  informative 
views  on  the  subject  of  Canadian 
literature  were  set  forth  by  Frank 
Wise,  president  of  the  Macmillan  Com- 
pany of  Canada,  in  an  address  delivered 
on  April  14  before  the  English  and  His- 
tory Section  of  the  Ontario  Educational 
.Association  at  Toronto  University. 

No  Leisure  To-day. 

"In  the  days  of  our  grandparents," 
said  Mr.  Wise,  "when  so  many  people 
read,  partly  because  they  were  brought 
up  to  read  and  partly  because  they  had 
more  leisure,  it  was  the  pleasure  of  a 
great  publisher  to  create  literature,  or 
rather,  with  his  sacred  rod,  to  strike  the 
rock  and  bring  forth  fountains.  To-day 
in  Canada  and  the  New  World  generally, 
there  is  no  leisure,  there  is  only  'unoc- 
cupied time,'  and  not  much  of  that. 
Bridge,  automobiles,  traveling  of  all 
kinds,  and  now  a  recrudescence  of  danc- 
ing, occupy  the  time  not  consumed  in 
business,  so  that  now  there  is  little  in- 
ducement to  create  or  encourage  the  pro- 
duction of  literature  as  compared  with 
the  results  achieved  in  the  middle  of  the 
nineteenth  century. 

"The  taste  in  fiction  has  likewise 
changed  from  the  heavier  character 
studies  of  Dickens  and  Thackeray  to  the 
lighter  vein  of  Arnold  Bennett,  Lucas, 
Chesterton  and  Wells,  while  the  typical 
novels  of  Mrs.  Henry  Wood,  Anthony 
Trollope  and  Miss  Carey  have  given 
place  to  the  very  frothy  effusions  of  the 
hosts  of  so-called  'popular'  novelists 
whose  productions  last  for  as  many  days 
as  their  predecessors'  did  years. 

Is  All  for  the  Moment. 

"As  to  magazine  reading,  the  nine- 
teenth century  saw  the  inception,  the 
success,  the  decline  and  the  disappear- 
ance of  three  very  successful  magazines 
— Temple  Bar,  Macmillan 's,  and  Long- 
man's— which  were  contributed  to  by  the 
important  writers  of  the  day.  As  long 
as  the  old  school  of  readers  lived,  those 
magazines  flourished,  but  when  the 
younger  and  more  lively  generation  ar- 
rived, the  older,  quieter,  and  unillus- 
trated  periodicals  had  to  make  way. 

"To-day  we  have  a  horde  of  illus- 
trated monthlies  on  both  continents.  One 
satisfied  himself  with  an  article  on  re- 
form of  some  kind,  written  in  a  specta- 
cular manner  calculated  to  engage  his 
temporary  interest;  the  inner  life  of  an 
actor  or  actress,  with  pictures  of  him 
or  her  and  their  town  and  country 
houses;  the  English  magazines  picturing 
the    nobility,  the  American,  the  daughters 


of  millionaires  who  have  married  other 
millionaires'  sons,  or  members  of  the 
nobility  of  older  countries.  In  other 
words,  the  reading,  like  the  living,  of  the 
day,  is  all  for  the  moment,  and  en- 
courages little  that   is  lasting. 

Encourage  Local  Writers. 

"What  are  we  doing  in  Canada?  We 
see  few,  if  any,  of  the  current  English 
magazines— they  do  not  interest  us  in 
Canada  particularly,  a  land  where  the 
same  conditions  of  life  do  not  obtain. 
We  see  more  of  the  countless  American 
productions.  I  say  we  'see'  them  be- 
cause it  is  our  eye  more  than  our  mental 
ear  which  is  appealed  to  by  them.  We 
ourselves  have  a  weekly  publication 
copied  so  closely  from  its  cousins  across 
the  line  that  it  is  difficult  at  sight  to  dis- 
tinguish them  apart,  and  we  have  a 
monthly  magazine  which  makes  a  very 
meritorious  and  determined  effort  to  en- 
tourage local  writers  to  portray  local 
life  and  events,  but  it  has  to  appeal  to 
a  more  or  less  restricted  audience.  In 
addition  to  these,  there  is  a  list  of 
weekly  papers  which  cater  to  the  farmer 
and  his  wife.  The  most  meritorious 
effort  and  the  nearest  approach  to  the 
sterling  reviews  of  the  Old  Country  is 
the  University  Magazine." 

After  referring  to  the  important  part 
played  by  the  teacher,  on  whom  largely 
depended  the  development  of  a  reading 
public  in  the  community,  Mr.  Wise  de- 
clares that  "the  sooner  such  a  reading 
public  is  developed,  the  sooner  can  we 
offer  inducements  to  our  newer  writers 
to  remain  at  home,  and  our  older  ones  to 
return  to  us,  and  write  in  Canada  and 
of  Canada.  You  can  no  more  expect  or 
ask  a  writer  to  work  for  a  less  amount 
in  Canada  than  you  could  ask  an  engine- 
driver  to  accept  a  lower  wage  in  Canada, 
merely  because  he  was  a  Canadian,  when 
he  could  go  over  the  line  and  drive  an 
American  locomotive  at  double  the  wage. 

National   Writing. 

"Canada  is  a  land  of  magnificent  dis- 
tances. We  have  a  pigmy  population 
compared  with  our  size  in  square  miles, 
and  yet  we  have  a  coast  to  coast  stretch 
largely  in  excess  of  our  neighbor  at  his 
widest.  This  physical  peculiarity  makes 
concentration  in  manufactures,  and  their 
distribution,  very  difficult,  and,  there- 
fore, infinitely  more  so  the  concentration 
and  dissemination  of  anything  in  the 
way  of  national  writing  expressive  of 
national  life  or  thought, 

"The  intimate  affairs  of  the  Maritime 
Provinces  have  not  much  of  interest 
:j(i 


west  of  Ontario,  while  those  of  the 
Prairie  Provinces  and  British  Columbia 
mean  as  little  to  that  part  of  Canada 
east  of  Ottawa,  and  we,  as  a  nation,  are 
apt  to  be  as  interested  in  the  overthrow 
of  Tammany  in  New  York,  or  the  inter- 
rupted wanderings  of  an  American 
paranoiac  as  we  are  in  Montreal's  suc- 
cess in  overturning  her  municipal  re- 
gime, or  in  British  Columbia's  difficulty 
with  Hindu  immigrants.  That  being  the 
case,  what  can  we  do  as  Canadians,  east 
and  west,  to  foster,  to  produce,  and  to 
disseminate  a  native  literature  which 
shall  be  first  of  all  good  literature;  sec- 
ond, typical  of  Canada  and  Canadian  life 
and  conditions;  and,  third,  not  so  local 
that  it  can  interest  only  those  who  are 
acquainted  with  the  locality  in  which 
the  scene  is  laid? 

The  Greatest  Difficulty. 

"Probably  the  first  requirement — good 
literature-  presents  the  greatest  diffi- 
culty.  If  a  very  meritorious  piece  of 
writing  emanates  from  any  part  of  Can- 
ada, the  author  finds  it,  at  present,  much 
easier  to  obtain  a  publisher  in  England 
or  the  United  States.  A  publisher  in 
either  of  those  countries  is  not  apt  to 
take  a  book  published  primarily  in  Can- 
ada, mainly  on  account  of  the  excessive 
cost  of  production  in  Canada,  and,  as  far 
as  the  United  States  is  concerned,  for 
copyright  protection  reasons.  It  is  much 
to  be  regretted  that  a  publisher  in  Can- 
ada frequently  has  to  decline  a  manu- 
script which  contains  much  of  interest  to 
certain  Canadian  localities,  but  not  of 
sufficient  general  interest  to  warrant  a 
world-wide  audience.  Many  stories  and 
incidents  obtained  from  the  early  settlers 
will,  therefore,  permanently  be  lost  sight 
of. 

"It  must  be  remembered  that  for  a  great 
many  years  America  had  no  literature  to 
speak  of.  The  group  of  New  England 
writers  bravely  kept  at  it  and  won  an 
audience.  Dickens  and  Thackeray  had 
as  eager  an  audience  in  the  United 
States  as  was  to  be  found  in  England. 
Gradually  the  pioneer  pushed  his  way 
further  and  further  West,  leaving  the 
towns  and  cities  with  a  population  the 
more  fortunate  of  which  developed  a 
leisure,  and  so  gradually  there  arose  na- 
tive writers,  ready  to  supply  a  native 
and  local  literature. 

No  Need  to  Hurry. 

"We  Canadians  are  still  very  young 
as  a  nation;  we  are  still  pioneering;  we 
grow  out  of  our  clothes  almost  over 
night,  and  I  feel  very  strongly  that  we 


BOOKSELLER      AND      STATIONER 


37 


should  not  be  in  a  hurry  to  announce  our 
'literature.'  If  we  have  anything:  good 
enough  to  make  its  way  in  the  world  at 
large,  let  us  rejoice  that  our  writers  and 
our  poets  have  their  audiences,  sharing 
with  what  is  good  in  the  literature  of 
other  lands,  but  let  us  not  cozen  our- 
selves into  the  belief  that  all  our  geese 
are  swans.  Successful  writers  very 
largely  are  born,  not  made,  and  the  Can- 
adian writer  who  lias  a  story  to  tell,  and 
can  tell  it  well,  has  as  large  an  audience 
awaiting  him  as  has  the  successful  writer 
in  England.  Australia  or  the  United 
States." 

Encourage   Imagination. 

The  remainder  of  Mr.  Wise's  address 
dealt  very  fully  with  what  he  termed  the 
appreciative  side  of  the  question,  and 
chiefly  had  reference  to  the  teaching 
children  should  receive  in  regard  to 
reading.  "Encourage,  do  not  stifle,  the 
imagination  of  the  boy,"  said  Mr.  Wise. 
"Do  not  stuff  him  so  full  of  half-baked 
science  and  history  that  lie  has  neither 
time  nor  inclination  to  read  more  litera- 
ture than  enough  wherewith  to  pass  his 
examinations.  What  shall  it  profit  a  man 
if  he  gains  a  knowledge  of  the  whole 
world  of  business  if  lie  lose  his  own  soul 
of  imagination?" 


BOOK  LISTS. 

From  Sampson.  Low.  Marston  &  Co. 
comes  a  16-page  spring  list,  replete  with 
illustrations  from  hooks  and  portraits 
of  authors. 

A  handsome  two-color  mailing  folder 
comes  from  Glasgow,  Brock  &  Co..  To- 
ronto, descriptive  of  Vol.  XV1TT.  of  the 
University  of  Toronto's  "Review  of 
Historical  Publications  Relating  to 
Canada." 

A  striking  broadsheet  comes  from  Mc- 
Clelland, Goodchild  and  Stewart  adver- 
tising MacDougall  Hay's  remarkable 
novel  "Gillespie,"  with  extracts  from 
the  favorable  reviews  by  some  of  the 
most  prominent  newspapers  in  Great 
Britain   and    America 

A  32-page  May  list  of  announcements 
and  new  books  has  been  received  from 
Longmans,  Green  &  Co.,  of  London, 
England,  and  United  States  and  Indian 
cities.  The  list  contains  a  large  number 
of  volumes  on  a  variety  of  subjects,  all 
carefully  classified  for  ready  reference. 

A  selected  list  of  dramatic  literature 
comes  from  Stewart  &  Kidd  Co.,  Cin- 
cinnati. The  feature  appears  to  be  a 
biography  of  George  Bernard  Shaw,  the 
noted  playwright.  The  author  is  Archi- 
bald Henderson,  M.A.,  Ph.D.  Many 
complimentary  reviews  are  printed  in 
the  circular  issued  by  the  publishers. 


Although  "there  are  many  clouds  in 
the  financial  sky,"  J.  S.  Ogilvie  Publish- 
ing Co.,  New  York,  believes  these  are 
destined  to  quickly  disappear,  and  de- 
votes a  circular  to  itemizing  nine  "En- 
couraging .  Facts"  which  justify  this 
conclusion.  The  developments  they 
mention  will,  when  they  arrive,  mean 
"new  and  increased  business"  for  the 
progressive  dealer,  and  he  should  be  pre- 
pared to  meet  the  emergency. 

An  interesting  pamphlet  comes  from 
the  Macmillan  Co.  of  Canada,  Ltd.,  an- 
nouncing the  publication  of  "Applied 
Mechanics  for  Engineers."  by  J.  Dun- 
can, author  of  "Applied  Mechanics  for 
Beginners,"  "Steam  and  Other  En- 
gines," "Mechanics  and  Heat,"  etc.  A 
list  of  the  chapters  is  given  and  several 
pages  of  the  text,  illustrated  by  sketches. 
are  reproduced.  Other  recent  Macmillan 
literature  describes  "The  Reformation 
in  Germany,"  by  Vedder;  Descriptions 
of  Land,"  a  text-book  for  survey  stu- 
dents, and  a  list  of  works  relating  to 
Canada.  "Jack  London,"  by  himself,  is 
an  engaging  eight-page  pamphlet  bio- 
graphy of  this  popular  author.  "The 
Valley  of  the  Moon,"  and  other  books 
by  London  are  advertised. 

Three  interesting  pieces  of  book  litera- 
ture come  from  George  G.  Harrap  & 
Co.,  Kingsway,  London,  E.C.  One  is 
the  firm's  spring  announcement  of  new 
and  forthcoming  books,  containing  many 
new  titles  and  new  editions  on  a  variety 
of  subjects.  " Harrap 's  List  of  Books 
Beautiful,"  being  books  suitable  for 
prizes  in  elementary  schools,  contains 
l(i  pages  of  matter,  well  illustrated. 
Books  of  biography  and  history,  nature 
books,  animal  and  fairy  stories  are  de- 
scribed. A  four-page  folder  in  two  colors 
describes  an  important  series  of  books 
for  young  readers  called  "Heroes  of  All 
Time."  Ten  titles  form  the  initial  list 
of  this  series.  The  books  are  well  written 
and  suitably  illustrated. 

From  Cassell  &  Co.,  a  combination  let- 
ter and  circular  descriptive  of  that  firm's 
new  books.  This  suggests  that  a  similar 
idea  might  be  advantageously  adopted 
by  retailers  in  addressing  prospective 
book  buyers  in  their  respective  towns. 
Among  the  striking  new  titles  dealt  with 
in  the  Cassell  circular  are  "Charles 
Stewart  Parnell:  His  Love  Story  and 
Political  Life,"  by  Katharine  O'Shea, 
(Mrs.  Charles  Stewart  Parnell);  "Full 
Swing,"  by  Frank  Danby  and  John  Fos- 
ter Fraser's  "The  Amazing  Argentine." 
Another  title  of  particular  interest  in 
view  of  the  universal  interest  in  the  sub- 
ject of  eugenics  is  Dr.  C.  W.  Sales- 
bv's  work,  "The  Progress  of  Euuenics." 


J.  L.  Thompson  Enjoyed  Pleasant 
Tour  of  California.  —  J.  L.  Thompson, 
head  of  the  Copp-Clark  Co.,  Toronto,  re- 
cently returned  from  a  very  enjoyable 
three  months'  tour  of  California.  It 
was  not  sickness  or  ill-health  that  drew 
Mr.  Thompson  from  the  business  whirl, 
but  probably  the  call  of  nature  and  the 
soft  southern  breezes  for  a  little  change 
and  rest. 

A  little  joke  is  going  the  rounds  of 
the  office  in  which  Mr.  Thompson  him- 
self joins  with  the  rest.  It  seems  that 
during  his  absence  the  business  of  the 
house  was  increased  considerably.  While 
no  one  would  wilfully  credit  the  increase 
tc  Mr.  Thompson's  absence,  still  the  fact 
remains,  and  Mr.  Thompson  jokingly 
remarked:  "I  might  just  as  well  have 
continued  holidaying  another  three 
months." 

Mr.  Thompson's  tour  took  him 
through  Los  Angeles.  Riverside,  Del- 
monte.   San   Francisco   and   other   neigh- 


.1.   L.  Thompson. 

boring  points.  One  thing  that  impress- 
ed him  very  strongly  was  the  beautiful, 
well-kept  roads,  stretching  of  a  hundred 
miles  or  so  into  the  country,  and  deck- 
ed on  either  side  with  innumerable  rose 
bushes  and  geraniums,  the  latter  fre- 
quently attaining  a  height  of  eight  and 
nine   feet. 

"Business  in  California,"  said  Mr. 
Thompson,  in  an  interview  with  Book- 
seller and  Stationer,  "is  very  quiet. 
Conditions  are  not  unlike  those  which 
prevail  in  our  own  West.  However,  the 
Californians  expect  great  things  as  a 
result  of  the  coming  Exposition  in  San 
Francisco." 

Returning  via  Vancouver  and  Victoria 
Mr.  Thomson  visited  many  of  the  West- 
ern towns  and  cities,  including  Calgary 
and  Edmonton.  "The  financial  string- 
ency in  the  West,"  Mr.  Thompson  re- 
marked, "which  is  now  beginning  to 
die  away  has  naturally  affected  the  book 
and  stationery  trade  together  with  all 
other  lines  of  business.  But  its  effect 
was  most  noticeable  in  the  sale  of  books, 
many  dealers  still  having  on  hand  the 
remains  of  their  last  year's  orders." 

Mr.  Thompson  is  confident  of  a  speedy 
return  to  normal  conditions,  and  even 
predicts  a  most  bountiful  season  com- 
mencing  with  the  coining  Fall. 


SEND    REPORTS   PROMPTLY. 
T  N   sending    in    reports  of  best    selling 

books,  booksellers  should  make  it 
a  point  to  see  thai  these  cards  arc  mailed 
so  as  to  reach  Bookseller  and  Stationer 
not  later  than  the  25th  of  the  month. 
Every  month  there  are  some  straggling 
reports  that  come  too  late  to  be  included 
in  the  month's  compilation,  and  a  few 
come  in  even  alter  the  paper  has  been 
issued.  Tn  view  of  the  value  of  this 
feature  of  Bookseller  and  Stationer  as  a 
guide  to  the  trade,  booksellers  should 
make  it  a  point  to  see  that  the  reports 
are  mailed  promptly,  so  that  this  re- 
capitulation of  book  sales  may  be  as 
thoroughly  representative  as  possible  of 
the  whole  Dominion. 


CANADIAN   SUMMARY. 
Ficton. 

1. — The  Inside  of  the  Cup.    Winston 

Churchill     139 

2.— Fortunate  Youth.     W.  J.  Locke  109 

3. — The   Woman     Thou     Gavest    Me. 

Hall    Caine     50 

3.— Rocks  of  Yalpre.     Edith  M.  Dell     50 

4. — T.  Tembarom.     Francis  Hodgson 

Burnett    48 

5. — Diane  of  the  Green  Van.  Leona 

Dalrymple     41 

6. — Overland   Red.   Anonymous   ....      22 

6.— When  Ghost   Meets  Ghost.     Wil- 
liam De  Morgan   22 

Non-Fiction. 

I. — Sir  Chas.  Tupper's  Reminiscences. 

2.— Crowds. 

3. — Traveler  at  Forty. 

Juvenile. 

1    -Mutt  &  Jeff.  No.  3. 

2— Nature  Children. 

.'!. — Wild  Animals  at  Home. 


BEST     SELLING    NOVELS    IN 
ENGLAND. 

impiled  for  Bookseller  and  Stationer 

by  W.  II.  Smith  &  Sons.) 
Sest  Sellers  for  April. 
-Ragged     Trousered      Philanthropist, 

Robert   Tressall. 
Maid  of  the  Mist.     John  Oxenham. 
Silver  Sand.     S.  R.  Crockett. 
Waiting'.     Gerald   O'Donovan. 
Dodo  the  Second.     E.  F.  Benson. 
Lismoyle.     B.  M.  Croker. 


1.- 


4.— 

5. 

6.- 


PUBLISHERS'    BEST    SELLERS. 
Hell  &  Cookburn — 

1.  The   Fortunate   Youth. 

2.  'flic    Miracle    Man. 

3.  The   Titan. 

William   Briggs — 

1.  Rocks  of  Yalpre. 

2.  Captivating  Mary  Carstairs. 

3.  T.  Tembaron. 

Cassell  &  Co.— 

1.  Full  Swing. 

2.  The  Scouts'  Roll  of  Honor. 

3.  The  Amazing  Argentine. 

The  Copp,  Clark  Co.— 

1.  Diane  (if  the  Green    Van. 

2.  Overland    Red. 

3.  Barnahetta. 

J.  M.  Dent  &  Sons— 

1.  James. 

2.  City  of  Hope. 
:i.  Garden  City. 

S.  B.  Gundy— 

1.  World's  End. 

2.  When  Ghost  Meets  Ghost. 

3.  The   Blindness  of  Virtue. 

Hodder  &  Stoughton.  Ltd. — 

1.  Unto  Caesar. 

2.  Dodo  the  Second. 

3.  Silver   Sand. 

Thomas  Lang-ton — 

1.  Laddie. 

2.  Matthew  Ferguson. 

3.  Your   Affectionate   Godmother. 

The  Macmillan  Co. — 

1.  The  Inside  of  the  Cup. 

2.  The  Valley  of  the  Moon. 

3.  Stories  of  Red  Hanrahan. 

McClelland.  Goodchild  &  Stewart— 

1.  Cordelia  Blossom. 

2.  Jesus  is  Here. 

3.  Bedesman  4. 

McLeod  &  Allen — 

1.  The   Salamander. 

2.  Once   to   Every   Man. 

3.  On  With  Torch y. 

Musson  Book  Co. — 

1.  The  Price  of  Love. 

2.  What  Will  People  Say? 

3.  Vandover  and  the  Brute. 

38 


Of  Canadian  Interest 

About  Authors  and  Their  Books 

The  announcement  comes  from 
Morang  &  Co..  that  they  have  in  pre- 
paration a  life  of  Lord  Strathcona,  to  be 
included  in  their  "Makers  of  Canada" 
series.  Prof.  Macnaughton,  of  McGill 
University,  has  been  engaged  to  do  the 
work,  while  an  appreciation  will  be  writ- 
t(ii  by  Dr.  Peterson,  principal  of  Mc- 
Cill  University,  with  which  institution 
Lord  Strathcona  was  intimately  con- 
nect eel    for  many  years. 

The  chapters  will  be:  "The  Fur 
Trade  in  the  Wilderness,  Labrador  and 
Hudson's  Bay;"  "The  Hudson's  Bay 
Co.,  and  the  Red  River  Rebellion  of 
1869;"  "The  Making  of  Manitoba;" 
"In  Dominion  Politics,  1871-1878;" 
"The  C.P.R.  and  the  Opening-  of  the 
Great  West;"  "Strathcona  and  Mont- 
real;" "The  High  Commissioner;" 
■•The  Life  Work  of  Lord  Strathcona." 
The  press  of  Canada,  in  fact  the  press 
of  the  entire  British  Empire,  as  well  as 
that  of  the  United  States,  without  a 
single  exception,  in  commenting  on  the 
life  work  of  Lord  Strathcona,  was  un- 
animous in  its  opinion  that  he  was  one 
of  the  most  imposing  figures  in  the  his- 
tory of  our  national  development,  and 
without  a  doubt  one  of  the  Makers  of 
Canada. 

A  British  Columbia  romance  is  "The 
North  of  Fifty-three."  a  recent  novel 
published  by  Musson  &  Co.  The  hero- 
ine, a  young  stenographer,  having  become 
the  victim  of  an  undeserved  scandal  in 
an  eastern  Canadian  city  (which  sounds 
like  Toronto),  becomes  a  school  teacher 
in  an  out-of-the-way  village  in  the  moun- 
tains of  British  Columbia.  She  loses  her- 
self in  the  woods  and  is  kidnapped  by 
"Roaring  Bill,"  a  type  of  primitive 
manhood  often  found  in  fiction.  Bill 
takes  his  prize  to  his  mountain  cabin, 
where  she  is  held  all  winter  a  prisoner, 
though  a  prisoner  treated  with  all  honor. 
With  the  coming  of  spring  love  comes 
to  the  awakening  heart  of  the  captive, 
but  pride  refuses  to  let  her  acknowledge 
it.  She  still  demands  her  freedom,  and 
Bill,  deciding  that  his  great  experiment 
lias  been  a  failure,  takes  her  back  to 
civilization  by  way  of  Bella  Coola  and  a 
steamer  for  Vancouver.  Here  she  meets 
old  friends,  who  tell  her  that  her  name 
has  been  cleared  in  her  eastern  home. 
But,  with  freedom,  comes  reluctance,  and 


BOOKSELLER     AND     STATIONER 


39 


a  longing  for  the  forest — and  Bill.  The 
conclusion  is  foregone — Hazel  returns  to 
the  cabin  in  the  mountain,  this  time  to 
become  a  bride. 

The  Canadian  rights  in  Dr.  George 
Bryce's  new  and  revised  edition  of  "A 
Short  History  of  the  Canadian  People,'' 
have  been  acquired  by  William  Brings. 
This  important  work  may  be  expected 
in  about  two  months'  time. 

Besides  the  new  novel,  "Arcadian  Ad- 
ventures of  the  Idle  Rich,"  by  Stephen 
Leacock,  we  are  to  have  from  the  game 
author  this  year  "  The  Marionette 
Calendar,"  with  illustrations  by  Miss 
Fish,  who  did  the  illustrating  for  "  Be- 
hind the  Beyond." 

A  novel  to  be  brought  out  by  Musson's 
in  September  is  "  Ringfield,"  by  a 
Canadian  writer,  Mrs.  S.  F.  Harrison,  of 
Toronto,  whose  book,  "  The  Forest  of 
Bourg-Marie,"  which  was  published 
under  her  pen  name  ' -  Seranus  "  some 
years  ago,  was  favorably  received  by 
the  critics. 

Among-  the  interesting  books  to  be 
brought  out  in  the  autumn  by  the  Mus- 
son  Book  Co.  is  a  tale  of  Canadian  fisher- 
men off  the  Atlantic  coast,  by  F.  Wil- 
liam Wallace,  of  Montreal.  The  title 
will  be  "  Bluewater,"  and  those  who 
have  read  the  tale  in  the  manuscript 
speak    highly  of  it. 

"Pictures  from  Canadian  History" 
for  boys  and  girls,  by  Katharine  Living- 
stone Machpliersou.  author  of  "Scenic 
Sieges  and  Battlefields  of  French  Can- 
ada," etc.,  is  a  handsome  work  of  2.'30 
pages,  recently  published  by  the  Reneuf 
Publishing  Company,  25  McGill  College 
avenue,  Montreal. 

The  Copp,  Clark  Co.,  Ltd.,  announce  a 
new  Canadian  romance,  entitled  "The 
Sergeant  of  Fort  Toronto,"  by  George 
F.  Milliner,  which  is  founded  on  a  series 
of  historical  facts.  The  scene  is  laid  in 
the  year  1749,  and  centres  about  the  old 
French  fort,  the  birthplace  of  the  pic- 
sent   city  of  Toronto. 

McClelland,  Goodchild  &  Stewart 
are  publishing  "  Whoso  Findeth  a 
Wife,"  by  J.  Wesley  Putman,  being-  an 
answer  to  Hall  Caine's  "  The  Woman 
Thou  Gavest  Me."  A  great  many  in- 
quiries have  already  been  received  for 
this  book. 

A  book  by  Colonel  Steele,  founder  of 
the  North-West  Mounted  Police,  and 
the  man  who  arrested  Sitting  Bull,  ;s  to 
be  brought  out  in  August  by  Bel]  & 
Cockburn  under  the  title  of  "  Forty 
Years  in  Canada."  These  forty  years 
cover  some  stirring  events  in  the  history 
of  the  Dominion,  and  this  is  bound  to  be 
an  interesting  and  valuable  contribution 
to  Canadian  literature. 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


S.  B.  Gundy  has  returned  from  his 
annual  Spring  visit  to  London.  The 
English  publishers,  he  says,  have  had  a 
particularly  good  year,  but  the  outlook 
is  not  too  bright  at  the  present  time.  Mr. 
Gundy  spoke  interestingly  regarding  the 
stirring  times  in  the  Old  Country,  and 
said  that  the  particularly  disturbing  ele- 
ment in  London  were  the  suffragettes. 
Their  depradations  had  roused  the  ire 
nl  so  many  people  that,  were  it  not  for 
the  fact  thai  the  women  are  protected 
by  the  police,  they  would  come  in  for 
some  very  rough  handling  by  mobs. 

Coming  to  what  will  directly  interest 
the  Canadian  book  trade.  Mr.  Gundy 
was  able  to  conclude  arrangements  for 
the  ( 'anadian  publication  of  ' '  The 
Memoirs  of  Lord  Charles  Beresford," 
'and  il  will  be  ready  in  June.  The  work 
is  edited  by  L.  Pope  Cornford,  and  will 
be  published  in  two  volumes  at  $5.  Lord 
Beresford  began  his  career  as  a  cadet  in 
the  old  navy.  He  visited  Japan  before 
Japan  adopted  western  modes.  He  did 
signal  service  at  the  bombardment  of 
Alexandria  and  commanded  the  naval 
brigade  in  the  famous  forlorn  hope  that 
foughl  its  way  across  the  desert  in  the 
attempt  to  relieve  Cordon.  He  visited 
India  with  the  Prince  of  Wales,  after- 
wards King  Edward  VII.  Later  he  ex- 
plored China  on  behalf  of  the  London 
Chamber  of  Gwmmerce.  He  lias  shot, 
ridden  and  hunted  in  every  quarter  of 
the  globe,  and,  beginning  in  the  old  navy, 
he  rose  to  the  highest  post  of  command 
in  the  new  navy.  He  it  was  who  inspired 
the  Naval  Defence  Act  adopted  by  the 
British  Government  in  18S0. 

Canadian  booksellers  will  be  interested 
to  learn  that  Mr.  Gundy  has  arranged 
to  put  out  a  special  Oxford  Bible  cata- 
logue for  the  Canadian  trade  with  PO 
pages,  each  showing  a  different  style  of 
type  used  in  the  printing  of  the  5,000 
different  editions  of  Oxford  Pibles. 
Every  retail  bookseller  will  readily  ap- 
preciate the  practical  merit  of  such  a 
catalogue,  which  will  prove  a  valuable 
help  and  a  great  time  saver  in  connec- 
tion  with   the  selling  of  Bibles. 

T.  Fisher  Unwin  published  in  May 
"The  Collected  Essays  of  Rudolf 
Eucken,"  edited  and  translated  by  Mey- 
rick  Booth,  B.Sc.  Ph.D.  (Jena).'"  trans- 
lator of  "Main  Currents  of  Modern 
Thought,"  and  author  of  "Rudolf 
Eucken:  His  Philosophy  and  Influence." 
This  volume  contains  a  collection  of  the 
more  important  essavs  published  by  the 
famous  Jena  philosopher. 


Soine  interesting  announcements  are 
made  by  McClelland,  Goodchild  &  Stew- 
art as  to  forthcoming  books  to  be  offered 
to  the  Canadian  book  trade  by  that 
house,  following  Mr.  McClelland 's  visit 
to  New  York  in  May.  One  of  these  is 
an  important  non-fiction  title,  "  What 
Men  Live  By,"  by  Richard  C.  Cabot,  an 
uplift  book  which  has  been  having  a  re- 
markable sale  in  the  United  States.  It 
is  semi-religious,  and  the  American  pub- 
lishers sold  ten  thousand  copies  in  nine 
weeks.  An  important  volume  of  non- 
fiction  which  this  house  has  now  ready 
is  Hugo  Munsterberg's  "The  Pyschology 
of  Social  Sanity."  Admirers  of  Theo- 
dore Roosevelt  will  be  interested  in 
learning  that    McClelland,   Goodchild   & 

Stewart  are  in  the  autumn  to  publish 
Canadian  editions  of  his  "  Through  the 
Brazilian  Wilderness."  and  that  they 
are  to  publish  also  the  same  author's 
"Life  History  of  African  Game  Ani- 
mals." On  the  list  of  new  books  for  the 
month  issued  by  this  house  is  Dr.  Henry 
Smith  Williams'  "Adding  Years  to 
Your  Life  "  and  "  My  First  Year  as  a 
Flench  Woman."  by  Mary  King  Wad- 
dington,  who  is  a  daughter  of  President 
King  of  Columbia.  She  is  already  well 
known  as  the  author  of  "  Chateau  and 
Country  Life  in  France,"  as  well  as 
other  volumes.  "A  Traveler  at  Forty," 
by  Theodore  Dreiser.  Whitehead's  "Con- 
ventions of  Auction  Bridge,"  and  the 
novel  "  Cordelia  Blossom  "  are  other 
books  of  outstanding  merit,  put  out  by 
this   house. 

Cassell  &  Co.  announce  the  publica- 
tion, May  30,  of  a  biography  of  Charles 
Stewart  Parnell — "His  Love  Story  and 
Political  Life."  written  by  his  wife. 
Katharine  O'Shea.  The  work  is  in  two 
volumes,  with  two  Rembrandt  photo- 
gravures and  16  plates. 

Emma  C.  Dowd.  author  of  the  famous 
"Polly"  books,  has  recently  published 
with  Houghton  Mifflin  Company  a  vol- 
ume of  verse.  "The  Owl  and  the  Bobo- 
link." Miss  Dowd  is  quite  as  popular 
for  her  verses  as  for  her  stories,  and  al- 
ready she  has  received  many  letters  of 
appreciation    and    congratulation. 

Under  the  title  "A  Handbook  of 
Mexico,"  Houghton  Mifflin  Company  are 
reprinting  about  100  pages  from 
"Terry's  Mexico."  The  new  book  con- 
tains in  compact,  inexpensive  form  the 
information  so  much  in  demand  regard- 
ing- the  country  of  Mexico,  its  people, 
ami  their  history  from  earliest  timps  to 
the  present. 


<4(> 


BOOKSELLER     AND     STATIONER 


A  trio  of  strong  novels  in  Bell  &  Cock- 

burn's  list  received  are  Arnold  Bennett's 

'"The   Price   of  Love,"   "The    Titan," 

by  Theo  Dreiser,  and  "  Landmarks,"  by 

E.  V.  Lucas. 

S.  B.  Gundy  is  to  publish  a  new  book 
by  the  author  of  "  Goslings."  The  title 
will  be  "  The  House  in  Demetrius 
Road."  The  same  firm  is  to  bring  out 
50-cent  editions  of  Richard  Dehan's 
"Between  Two  Thieves"  and  Olive 
Shreiner's  "Woman  and  Labor.' 

Among  the  notables  in  the  book  world 
who  visited  Toronto  in  May  was  Jeffer- 
son Jones,  head  of  the  New  York  house 
of  John  Lane  &  Co.  This  was  the  first 
visit  of  Mr.  Jones  to  Toronto,  and  he 
was  most  favorably  impressed  by  what 
he  saw  during  his  few  days'  stay  here 
as  to  the  commercial  importance  of  this 
city,  particularly  the  publishing  inter- 
ests. 

A.  &  C.  Black  will  shortly  publish  in 
their  popular  "Artists'  Sketch  Book 
Series"  four  new  volumes  on  Florence, 
Rome.  Venice  and  Winchester,  the  first 
three  from  the  pencil  of  Fred.  Richards, 
whose  little  book  on  "Oxford"  has  been 
an  outstanding  success,  and  the  last  by 
Gordon  Home,  whose  "  St  rat  ford-on- 
Avon"  was  also  very  favorably  re- 
ceived. 

The  Copp,  Clark  Co.  announce  the 
second  volume  in  Jack 's  " English  Year" 
series.  The  volume  entitled  "Autumn 
and  Winter  "  attracted  much  attention, 
owing  to  the  beauty  of  the  illustrations 
by  some  of  the  best  known  artists  of  to- 
day. The  present  volume  is  entitled 
"  Spring."  Beach  Thomas  and  A.  K. 
Collette  collaborate  in  the  text,  and  the 
result  is  a  very  charming  series  of  vol- 
umes. 

A  new  book  by  the  Lord  Bishop  of 
Bloemforitein,  entitled  "The  Cult  of  the 
Passing  Moment,"  is  announced  by 
Methuen  &  Co..  London,  for  publication 
on  May  21.  It  is  a  description  of  the 
spiritual  life  of  a  Christian  in  its  relation 
to  the  two  fundamental  facts  of  the 
Eternity  of  God  and  the  flux  of  the  world. 

Methuen  &  Co.,  London  are  adding  to 
their  series  of  two-shilling  novels,  "The 
Heather  Moon."  by  C.  X.  and  A.  M. 
Williamson,  on  Many  21. 

"Short  Cruises,"  by  W.  W.  Jacobs,  has 
been  added  to  Methuen  &  Co.'s  (London) 
series  of  shilling  novels. 

To  Methuen  &  Co.'s  (London)  series  of 
seven-penny  novels,  "The  Inca's  Trea- 
sure,"   by    Ernest    Glanville,    has    been 

added. 

Methuen  &  Co.,  London,  will  publish  in 
the  autumn  a  new  volume  of  poems  by 
Alfred  Noyes. 

Silas  K.  Hocking  is  the  author  of 
nearly   fifty   novels,   which    are   popular 


with  a  very  large  public.  Two  years  ago 
he  wrote  a  novel,  founded  on  an  idea 
which  he  had  had  in  mind  for  a  dozen 
years,  with  the  object  of  calling  atten- 
tion to  a  subject  which  ought  to  receive 
much  more  attention  than  it  does.  This 
novel  he  named  "Sword  and  Cross." 
To  his  surprise  editors  as  well  as  pub- 
lishers returned  the  MS.  on  the  ground 
that  "it  is  too  much  of  an  indictment: 
sleeping  dogs  should  be  allowed  to  lie." 
This  experience  Mr.  Hocking  related  at 
a  meeting  of  authors  and  others  at  the 
Lyceum  Club,  London,  England,  three 
months  ago.  Two  days  later  he  re- 
i  eived  a  letter  from  Stanley  Paul  &  Co. 
asking  to  see  the  MS.  After  reading  it, 
this  firm  contracted  to  publish  the  book. 
and  they  will  issue  it  before  the  end  of 
the  present  month.  It  will  be  included 
in  Stanley  Paul's  Empire  Library  for 
circulation   in    the  Dominion. 

"The  Salamander"  is  the  title  of  a 
new  hook  by  Owen  Johnson,  published 
by  McLeod  &  Allen,  Toronto.  The 
author  applies  the  title  to  the  multitude 
<d'  girls  of  the  present  day — adven- 
turous, eaaer  and  unafraid;  without 
standards,  home  ties  or  religion;  with  a 
passion  to  explore,  but  not  to  experi- 
ence, and  a  curiosity  fed  by  the  zest  of 
life.  The  book  is  a  study  of  social  life 
iii  America,  and  deals  vitally  with  a. 
question  in  which  every  American 
woman  is  concerned. and  every  Ameri- 
can man  is  interested. 

Amongst  the  many  important  subjects 
upon  which  English  people  are  reputed 
to  be  ignorant,  Germany  takes  a  leading 
place.  It  is  quite  certain,  moreover, 
that  a  knowledge  of  German  history  is 
indispensable  to  the  understanding  of 
the  Anglo-German  problem.  There 
should  be  a  welcome,  therefore,  for  A. 
W.  Holland's  new  book  on  "Germany," 
which  A.  &  C.  Black,  London,  are  add- 
ing to  their  "Making  of  the  Nations 
Series."  The  book  gives  a  concise  and 
complete  account  of  the  German  nation, 
tracing  its  development  from  a  handful 
of  scattered  tribes  to  a  modern  world 
power. 

In  "Jack's  Complete  One-Volume 
Encyclopaedia,"  just  issued  by  the 
Copp,  Clark  Co..  Ltd..  the  publishers  have 
endeavored  to  improve  upon  the  exist- 
ing encyclopaedias  in  almost  every  par- 
ticular. Conciseness  and  thin,  but 
strong'  and  opaque  paper  have  made  it 
possible  to  present  in  one  volume  (lOVi 
x  7  x  2i/2)  of  1,600  pages,  small  but 
legible  type,  a  work  that  is  much  su- 
perior for  quick  and  efficient  reference 
to  the  cumbrous  and  expensive  encyclo- 
paedia of  many  volumes.  This  has  not 
been  done  by  limiting  the  field  covered, 
or  at  the  cost  of  inadequate  treatment. 
The  number  of  articles  included  would 
seem    incredible    if   one   did    not    bear    in 


mind  their  conciseness.  The  treatment 
of  science  and  philosophy  is  particu- 
lar]) full  and  clear.  Maps  illustrate 
the  geographical  articles,  and  the  num- 
ber of  places  mentioned  compares  favor- 
ably with  the  best  gazeteers.  In  the 
arrangement  of  articles,  the  various  sub- 
divisions of  the  subject  have  been  group- 
ed together  under  a  main  heading,  so 
that  it  may  be  readily  studied  in  all  its 
bearings.  As  the  latest  arrival,  the 
"Complete  One-Volume  Encyclopaedia  *' 
is  necessarily  the  most  up-to-date.  Its 
am) ile  form  and  the  anticipation  of  a 
la  rue  sale  enable  the  publishers  to  issue 
it  at  a  very  low  price.     $3  retail. 

Stanley  Paul  &  Co.  announce  a  novel 
by  Arthur  Hamilton  Gibbs,  with  the 
title  "The  Hour  of  Conflict,"  being  an 
addition  to  Stanley  Paul's  Empire 
Library.  A.  IT.  Gibbs,  a  brother  of 
Philips  Gibbs,  seems  to  possess  the 
same  powers  of  writing  interesting 
novels  that  distinguish  the  author  of 
"The  Street  of  Adventure."  "The 
Hour  of  Conflict  is  a  powerful  story  of 
the  struggle  between  a  man's  natural  in- 
stincts and   his  freer  impulse. 

Under  the  title  of  "The  Cradle  of 
Mankind,"  A.  &  C.  Black,  London,  are 
about  to  issue  a  vivid  and  arresting  ac- 
count of  one  of  the  least-known  and 
most  interesting  portions  of  fch/3  earth's 
surface  —  the  highlands  of  Eastern 
Kurdistan — by  the  Rev.  W.  A.  WigTam 
and  Edgar  T.  A.  Wigram — two  English- 
men who  have  enjoyed  exceptional  op- 
portunties  for  exploring  these  romantic 
fastnesses,  and  one  of  whom  has  re- 
sided for  ten  years  among  their  wild 
inhabitants. 

The  eleventh  issue  of  the  Home  Uni- 
versity Library,  published  by  Williams 
&  Norgate,  the  Canadian  sales  of  which 
are  controlled  by  William  Briggs,  include 
the  following  titles:—"  Sex,"  by  Pat- 
rick Geddes  (a  scientific  protest); 
"  Chaucer  and  His  Times,"  by  Grace 
E.  Hadow;  "  William  Morris:  His 
Work  and  Influence,"  by  A.  Clutton 
Brock;  "The  Growth  of  Europe,"  by 
Prof.  Grenville  A.  J.  Cole;  and  "  The 
Church  of  England,"  by  Canon  E.  W. 
Watson,  Regius  Professor  of  Ecclesiasti- 
cal History  at  Oxford. 


TRADE  PAPERS  DOING  GREAT 
WORK. 

In  their  various  fields  the  trade  papers 
are  doing  a  mighty  work  for  the  mer- 
chant. They  are  showing  the  way  to 
better  merchandising  methods  and  are 
doing  much  in  general  to  keep  their  rea- 
ders abreast  of  the  times.  The  mer- 
chants of  this  country  are  better  able  to 
cope  with  conditions  to-day  because  of 
the  work  done  and  the  battles  fought  in 
their  behalf  by  the  trade  papers. 


BOOKSELLER     AND     STATIONER 


41 


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First-class  Tests  (for  Boy  Scouts). 
Glasgow:  James  Brown  &  Son.  Paper, 
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The  Boy  Scouts'  Complete  Signalling 
Instructor.  Glasgow :  James  Brown 
&  Sun.     (  loth,  b'd.  net. 

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(lark   &   Co.     Paper.  Gd.  net. 

Sophie  Lyons,  or  Why  Crime  Does  Not 
Pay.     New  York:    J.  S.  Ogilvie  Pub- 
lishing Co.     Paper,  25  cents. 
Railroad  series  No.  88.     Tense,  blood- 
curdling romance. 

In    the    Heart    of    the    Meadow.      By 
Thomas  O'Hagan.     Toronto:  William 
Briggs.     Cloth,  $1.00. 
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poems  by  a  Canadian  author. 

A  Daughter  of  Debate..    By   Mrs.   Am- 
brose   Harding.      London :    T.    Werner 
Laurie. 
It  gives  a  good  picture  of  life  lived 

by  Knuli-li  people  in  the  West  Indies. 

William  James.      By  Howard   V.   Knox. 

London:    Constable   &   Co.      Cloth,  Is. 

net. 

An  addition  to  Constable's  "Phil- 
osophic:   Ancient   and  Modern." 

Knowledge  is  the  Door.     London:  A.  C. 

Fifield.     Cloth,  Is.  net. 

(hey  Board  Series.  No.  26.  The  little 
book  is  an  introduction  to  the  science 
of  self-conscious  existence  as  presented 
by  Dr.  James  Porter  Mills.  Condensed 
and  adapted  by  C.  F.  S. 

How  to  Pose.  Bj  Monte  Saldo.  Lon- 
don: Ewart,  Seymour  &  Co.  Cloth, 
2s.  6d.  net. 

With  36  illustrations  of  classical  ex- 
amples, actual  poses  and  explanatory 
diagrams.  A  book  for  physical  cul- 
turists.  athletes  and   artists. 

Animals  in  Social  Captivity.  By  Richard 
Clough    Anderson.      Cincinnati:    Stew- 
art &  Kidd   Co.     Cloth,  net,  $1.25. 
A      clever     satire,     describing     social 
foibles    and    upholding     the    Darwinian 
theory  that  man  is  a  direct  descendant 
of  the  ape.     Illustrated  in  color. 

The  Devil's  Profession,  by  Gertie  de  S. 

Wentworth    James.     (6/-d). 

Demonstrates  in  a  highly  impressive 
manner  how  an  unscrupulous  medical 
man  possessing  extensive  scientific  know- 
ledge and  actuated  solely  by  a  desire  for 
financial  gain,  can  be  guilty  of  the  most 
diabolical   machinations. 

French  by  Home  Study.    By  J.  Laffitte. 
London:  E.  Marlborough  &  Co.     To- 
ronto: Musson  Book  Co. 
Three    volumes    as    follows:    "French 

Self-taught."  cloth,  50  cents,  paper,  25 


42 


BOOKSELLER      AND      STATIONER 


cents;  "French  Grammar  Self-taught," 
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The  Golden  Snuffers.  By  H.  W.  Shrews- 
bury. London:  C.  H.  Kelly.  Is  6d 
net. 

This  is  a  well  bound  book  of  some 
200  pages,  which  contain  very  pleasant 
reading  for  the  young.  Each  chapter 
is  a  short  address  on  a  Biblical  sub- 
ject, written  in  an  entertaining  style 
and   very  instructive. 

John    Wesley's   Journal    (abridged    edi- 
tion)   (  Kvery  Age  Library).     London: 
.  ('.  H.  Kelly.     lOd  net. 

To  busy  men  or  young  students  of 
religious  biography  who  either  have  not 
the  time  to  read  or  do  not  possess  the 
menus  of  acquiring  the  four-volume  edi- 
tion of  Wesley's  Journal,  this  abridged 
edition  should  prove  useful. 

Salt  Water  Game  Fishing.      By  Charles 

Frederick  Holder.        The  Canoe    (Its 

Selection,  Care  and  Use).     By  Robert 

E.    Pinkerton.      New    York:      Outing 

Publishing  Co.     Cloth,  each,  70  cents. 

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of  Outing  Handbooks.     Each  is  written 

by  an  expert  in  his  respective  line.    The 

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71  j    inches. 

Rural  Rides  in  England..   By  Wm.  Cob- 

bett    (Every   Age   Library).     London: 

('has.  H.  Kelly.     lOd  net. 

Describing  the  life  and  conditions  of 
the  time— 1821-1826— this  book  provides 
some  interesting  reading,  and  should  be 
of  value  to  those  requiring  authentic  in- 
formation of  fie  period.  Mr.  Cobbett 
is  noted  for  his  graphic  description  of 
English  scenery. 

The  Story  of  a  Circle.  By  M.  A.  Cur- 
tois.  London:  Methuen  &  Co.  Cloth. 
A  story  of  an  experiment  in  the 
Occult,  in  which  some  ladies,  who  began 
by  being  idly  interested  in  psychical  re- 
search, find  themselves  in  dangerous 
contact  with  the  material  necessities  of 
mediums.  Much  light  is  cast  upon  that 
strange  population  of  charlatans  who 
live  on  the  credulity  of  the  foolish  in 
London. 

Teaching  Sex  Hygiene  in  the  Public 
Schools..  By  Dr.  E.  B.  Lowry.  Chi- 
cago: Forbes  &  Co.  Cloth,  50  cents 
net. 

In  this  timely  hook  by  a  noted  writer 
on  sex  hygiene  the  question  of  instruct- 
ing children  in  personal  purity  is  treat- 
ed sensibly  and  thoroughly.  The  rela- 
tion of  the  home  and  the  school  to  the 
subject  is  discussed  and  methods  sug- 
gested   for  proper  instruction. 

A  New  Uniform  Edition  of  the  Works 
of  Maarten  Maartens.  London:  Con- 
stable &  Co.     Cloth.  3s.  6d.  net. 


The  following  are  the  titles: — "The 
Sin  of  Joost  Avelingh,"  "An  Old 
Maid's  Love,"  "A  Question  of  Taste," 
"God's  Fool,"  "The  Greater  Glory," 
"My  Lady  Nobody."  "Her  Memory," 
"Some  Women  I  Have  Known,"  "My 
Poor  Relations,"  "Dorothea,"  "The 
Healers,"  "The  Woman's  Victory," 
"Eve." 

The  Man  Inside..  By  Natalie  Sumner 
Lincoln.  Toronto:  Copp,  Clark  Co. 
Cloth. 

Here    is    another    stirring   tale    by   the 
author    of    "  The    Trevor    Case  "      and 
"The   Lost    Despatch."     Tt    is   a   quick 
moving     story,     bound     to     please     the 
reader  who  likes  action. 
Great    Truths    Simply    Explained.      By 
Rev.  W.   St.  Clair  Tisdall,  D.D.     Lon- 
don:   Chas.    J.    Thynne.        Paper    .'id. 
cloth    (id. 

City  School  Supervision..   By  Professor 

E.   C   Elliott.        New    York:    World 

Book  Co.     Cloth.  $1.50. 

A    constructive   study   applied   in   New 

York    City.      Like    the   other   volumes   in 

this  series  on   school  efficiency,  this  bonk 

necessarily   deals   with   a   large  number 

ul  descriptive  details.  These  details  are 
organized,  however,  with  a  view  to  con- 
structive criticism  based  on  fundamen- 
tal principles  that  underlie  satisfactory 
achievement. 

Grimm's  Fairy  Tales  (Every  Age  Lib- 
rary). London:  Chas.  H.  Kelly.  lOd 
net. 

There  is  no  volume  of  fairy  tales 
better  known  and  in  greater  favour 
among  the  children  than  "  Grimm's  " 
Tt  is  now  more  than  one  hundred  years 
since  they  were  first  published  in  three 
volumes  in  Germany  by  Jacob  Grimm. 
Many  fairy  stories  of  the  kind  have 
been  written  since,  but  none  with  the 
same  entertaining  originality. 

Effectual  Words  or  Sermons  that  Led  to 
Christ.       By     John     Reid.       London: 
James  Clarke  &  Co.    Cloth,  3s.  6d.  net. 
The' leading  idea  of  this  book  is  an  ex- 
tremely happy  one,  and  the  carrying  of  it 
out  has  resulted  in  a  hook  which  all  will 
admit  to  be  of     extraordinary     interest 
and   value.     The  purpose  the  editor  set 
before  him  was  to  obtain   from  notable 
preachers   of  different   communions   ser- 
mons   that    were    known    to    have    pro- 
dreed  a  marked  effect,  especiallv  in  lead- 
ins  hearers  to  a  definite  decision  to  live 
a    Christian   life. 

Homes  and  Careers  in  Canada..    By  IT. 

Jeffs.     London:    James    Clarke   &   Co. 

The  author  traveled  across  the  Do- 
minion to  the  Pacific.  He  was  in  touch 
with  men  of  all  classes,  and  as  a  journ- 
alist availed  himself  of  every  oppor- 
tunity of  gaining  the  most  reliable  in- 
formation and  forming  impartial  judg- 
ments on   the  opportunities  offered     by 


Canada  for  making  careers  and  homes. 
The  book,  written  in  a  lively  informa- 
tive style,  gives  just  the  facts  which 
the  intending  emigrant — whether  of  the 
working  or  the  middle  class — desires. 

A    Crooked   Mile..      By    Oliver    Onions. 

London:  Methuen  &  Co. 

This  is  a  story  of  a  very  modern 
marriage  following  the  author's  pre- 
vious story,  "  The  Two  Kisses,"  of  a 
very  modern  courtship.  In  it  two 
menages  are  contrasted,  the  one  run  on 
new  and  liberal  and  enlightened  lines, 
the  other  still  dominated  by  the  idea-  of 
the  benighted  past.  What  the  differ- 
ence between  them  comes  to  in  the  end 
depends  entirely  on  the  interpretation 
put  upon  the  story,  but  the  comedy 
"  note  "  speaks  for  itself. 

Does  Faith  Need  Reasons?.  By  F.  Bal- 
lard. D.D.  (Every  Age  Library).  Lon- 
don: Chas.  11.  Kelly.  lOd  net. 
Dr.  Ballard  answers  the  query  ex- 
pressed in  the  title  with  some  very  logi- 
cal reasons.  Much  of  what  he  states 
may  still  he  considered  debatable  by 
some,  but,  of  course,  if  the  community 
in  general  were  all  of  the  same  mind, 
and  that  the  same  as  his,  the  work  would 
never  have  been  produced.  In  the  main 
it  is  convincing  and  strong,  and,  with 
the  number  of  doubting  Thomases  in- 
creasing as  they  are.  its  appearance  is 
certainly  opportune. 

Vandover  and  the  Brute.  By  Frank 
Norris.  Toronto:  Musson  Book  Co. 
Cloth.  $1.35. 

A  posthumous  novel,  published  ten 
years  after  the  author's  death.  It  is 
the  story  of  a  sensitive  and  artistic  boy 
who  had  a  very  small  Brute  hidden  in 
the  innermost  recesses  of  his  soul.  He 
did  not  recognize  it  as  a  Brute,  and  so 
it  grew  bigger,  and  as  it  grew  bigger, 
Vandover  grew  weaker,  until  his  humane 
identity  became  immersed  in  that  of 
the  Brute.  Briefly  that  is  the  theme  of 
the  tragedy — a  tragedv  which  is  too  of- 
ten true  of  mankind. 

North  of  Fifty-Three.     By  Bertrand  W. 

Sinclair.     Toronto:  The  Musson  Book 

Co.     Cloth.  $1.25  net. 
"For  there  never  was  a  law  before  God 
or  man 

In    the   North   of  Fifty-Three." 

And  that  was  where  fate  sent  Miss 
Hazel  Weir,  a  pretty  young  steno- 
grapher, who  was  engaged  to  a  real 
estate  man  with  a  commonplace  future, 
when  a  turn  of  fortune's  wheel  sent  her 
to  the  Cariboo  Meadows  on  the  verge 
of  the  northern  wilderness.  There  she 
met  Roaring  Bill  Wagstaff,  the  "bad 
man"  of  the  place  and  the  hero  of  the 
novel,  who  becomes  inextricably  mixed 
up  in  her  life  by  a  mean  trick  on  his 
part  and  in  a  most  unapproved  fashion. 
However,  it  all  ends  happily  for  heroine 


BOOKSELLER     AND     STATIONER 


43 


and  reader.  There  are  many  interesting 
incidents  throughout  the  story,  such  as 
a  gold  hunt  and  a  fire.  Mr.  Sinclair 
shows  himself  a  capable  and  interesting 
story-teller. 

Mademoiselle  Ixe.     By  Laure  Falconer. 

(M.  E.  Hawker.)     London:     T.  Fisher 

Unwin.     Cloth,  Is  net. 

One  of  the  first  six  volumes  of  the 
Pseudonym  Library  to  be  re-issued  in  a 
cheap  edition.  The  others  are:  "Some 
Emotions  and  a  Moral,"  by  John  Oliver 
Hobbes  (Mrs.  Craigie) ;  "A  Husband  of 
Xo  Importance,"  by  Rita  (Mrs.  Des- 
moml  Humphreys) ;  "Ottilie,  an  Eigh- 
teenth Century  Idyll,"  by  Vernon  Lee 
(Violet  Paget);  "Dream  Life  and  Real 
Life,"  by  Ralph  Iron  (Olive  Schreiner) ; 
"The  Home  of  the  Dragon,  A  Tonquin- 
ese  Idvll,"  by  Anna  Catharina  (Lile 
I 'check). 

Selected  Prose  of  Oscar  Wilde.  Lon- 
don:  Methuen  &  Co.  Cloth,  Is. 
"  Oscar  Wilde  laughed,  and  made  us 
laugh,  not  by  his  wit  so  much  as  by  his 
humor,  that  humor  which  dances  over 
his  plays  and  epigrams  with  the  flatter 
of  sheet  lightning,  compelling  response 
where  response  is  possible,  but  always 
inconsequent  and  always  defying 
analysis.  .  .  .  His  best  essays  are  col- 
loquies; those  that  are  not,  depend  for- 
effect  upon  epigrams  and  aphorisms 
originally  dropped  by  himself  in  the 
dining-rooms  and  salons  of  London  and 
Paris." — Holbrook  Jackson  in  "The 
Eighteen   Nineties." 

Children  of  the  Dead  End.  By  Patrick 
MacGill.  Toronto:  Musson  Book  Co. 
Cloth,  $1.25. 

The  autobiography  of  a  navvy.  The 
Celtic  magic  and  strong  individuality 
of  the  writer  have  been  brought  to  bear 
in  a  powerful  way  upon  scenes  of  navvy 
life  which  are  little  known  to  the  rest 
of  the  human  world,  scenes  which  are  as 
grim  as  their  setting  is  squalid,  but 
which  are  full  of  the  spirit  of  the  life 
and  philosophy  of  the  lower  world.  The 
whole  narrative  is  held  together  by  a 
pathetic  love  story.  The  interest  is 
further  heightened  by  the  verse  and 
folk  songs  of  the  navvy,  of  which  Mr. 
MacGill  possesses  an  infinite  fund. 

Some  Plain  Words  to  the  English 
People..  By  Arthur  Bennett.  Lon- 
don: Sunrise  Publishing  Co.  Cloth, 
2s  6d  net. 

This  book  is  by  the  author  of  "John 
Bull  and  His  Otlier  Island  "  and  "  The 
Dream  of  an  Englishman,"  which  ex- 
cited so  much  attention  on  their  appear- 
ance twenty  years  ago.  It  is  an  attempt 
to  consider  the  existing  situation  as 
far  as  possible  from  a  non-party  stand- 
point, and  to  contribute  serviceable  sug- 
gestions to  the  common  stock  at  a  time 
when    patriotic    men    regard    the    future 


with  such  grave  anxiety  and  are  so 
much  preoccupied  with  the  many  seri- 
ous problems  which  confront  the  State. 

Idonia.     Arthur    F.    Wallace.     Toronto: 

McClelland,     Goodchild     &     Stewart. 

Cloth,  $1.30. 

A   romance   of  Old  London,  introduc- 
ing   love    and    roguery    in    the    days    of 
Queen  Elizabeth  and  successfully  repro- 
ducing the  atmosphere  of  that  period. 
The  Titan  by  Theodore  Dreiser.  Toronto : 

Bell  and  Coekburn.    Cloth,  $1.40  net. 

The  Titan  is  the  story  of  a  Morabeau 
of  finance — a  born  leader,  unquenchably 
desirous  of  the  applause  of  both  men 
and  women,  and  uncannily  endowed  with 
the  faculty  for  attracting  their  loyalty. 
"Frank  Cowperwood,"  genius  of  fin- 
ance, protagonist  of  great  business  mer- 
gers,  art  patron  and  light  o'  love,  is  the 
incurable  individualist  who  has  been  pro- 
duced by  the  business  conditions  of  the 
las!  I  wo  decades,  a  man  we  condemn, 
yet.   for  his  hugeness,  must   admire. 

Thirty  Years  in  Moukden.  Being  the 
experiences  and  recollections  of 
Dugald  Christie.  C.M.G.,  F.R.C.S., 
F.R.C.P.  (Bdin.)  Edited  by  his  wife. 
London:    Constable    &    Co.      Cloth,   8s. 

6d. 

Chapters.— Is  if  Worth  While'?— Up- 
hill Work — Moukden:  City  and  People — 
Bridging  the  Gulf — Medical  Practice 
Among  the  Chinese — Climatic  Condi- 
tions— Disease  and  Flood — East  and 
West — Far  from  the  Madding  Crowd — 
Progress.  1883-1884— Sidelights  on  the 
Beginning's  of  a  War,  1894 — Grim 
Reality.  The  China-Japanese  War — 
Among  the  Wounded — A  Strange  After- 
math of  War— The  Story  of  Blind 
Chang  of  the  Valley  of  Peace — Mis- 
directed Patriotism — The  Boxer  Mad- 
ness, 1900 — Paying  the  Price — War 
Again,  1904— In  the  Midst  of  the  Battle 
of  Moukden — The  Sufferings  of  the  In- 
nocent— Reconstruction — Spiritual  Up- 
lift— The  Principles  of  Medical  Mission 
Work — The  Beginnings  of  Medical  Edu- 
cation in  Manchuria — The  Black  Death 
— Fighting  the  Plague,  1911— Moukden 
and  the  Revolution — The  Moukden 
Medical    College — Looking    Forward. 

The  Inner  History  of  the  Balkan  War. 

By  Lt.-Col.  Reginald  Rankin,  F.R.G.S. 

London:   Constable  &   Co.     Cloth,  15s. 

net. 

The  author  was  with  the  Bulgarian 
forces  as  special  war  correspondent  for 
London  Times,  and  is  well  qualified 
to  handle  the  narrative.  He  deals  with 
all  the  occurrences  of  the  war  in  a  very 
thorough  manner.  Here  are  some  of  the 
chapter  titles: — The  Origin  of  the 
War— The  Outbreak— After  Skutari. 
Servia.  Turkey — The  Greek  Operations 
— Montenegro,  Greece  and  Albania — The 
Great  Divan — The  Turkish  Revolution — 
Turkev    After    the    Armistice    Was   De- 


nounced— The  Fall  of  Adrianople — 
Peace  Negotiations  —  After  the  First 
War — After  the  Armistice  of  April, 
1913— The  Peace  of  London— The  Sec- 
ond Balkan  War — Bulgaria  and  the 
Treaty  of  Bukarest — The  Aftermath  of 
the  War — The  Military  Forces  of  the 
Allies. 

A  number  of  excellent  illustrations,  a 
valuable  "war  map'*  and  a  copious  in- 
dex make  the  book  an  exceedingly  valu- 
able one  for  reference  purposes. 


PERIODICAL  NOTES. 

"The  Wisdom  of  Father  Brown"  is 
an  addition  to  the  list  of  popular  Father 
Brown  stories  by  G.  K.  Chesterton,  ap, 
pearing  in  Pall  Mall  for  June. 

Daniel  Carson  Q iman,  the  author  of 

"Hagar  Revelly.,"  has  written  for  Phy- 
sical Culture  Magazine  a  new  serial 
novel,    "Travail,*'    the  'first    installment 

of  which  appears  in  the  July  number. 
Many  will  remember  the  efforts  put  forth 
by  Anthony  Comstock  to  suppress  Dr. 
(I [man  's  storj  "Hagar  Revelly.""  pub- 
lished bj  Mitchell  Kennerly.  Fortun- 
ately for  Mr.  Kennerly,  the  jury  before 
whom  the  case  was  tried  reached  a  ver- 
dict that  resulted  in  lift  in- the  ban  upon 
"Hagar  Revelly."  It  is  said  that  "Tra- 
vail" is  an  even  stronger  and  more 
powerful  tale  than  Dr.  Goodman's  last 
novel. 

An  illustrated  list  setting  forth  the 
Atwater  Ever-Ready  Specialties  comes 
from  S.  I.  Atwater,  325  Broadway.  New 
York,  includinu  the  friction  transfer  pat- 
tern for  painting,  pyrography,  embroid- 
ery, stamping  linen,  china,  glass,  etc.  A 
coffee  percolator  for  use  in  an  ordinary 
Coffee-pot,  the  ever-ready  telephone  pad 
which  (damps  rigidly  to  the  standard  of 
a  telephone,  and  the  Alligator  check  pro- 
tector, a  simple  device  for  perforating 
paper  through  the  figures  so  as  to  pre- 
vent the  raisin-  of  the  amount.  This  is 
an  item  that  retails  in  the  United  States 
at  50  cents. 

P3 

$100   FOR   PATRIOTIC   POEM. 

Announcement  is  made  of  the  competi- 
tion arranged  by  the  Imperial  Order  of 
the  Daughters  of  the  Empire,  for  an 
award  of  $100  for  the  most  suitable  poem 
of  imperial  sentiment  that  can  be  set  to 
the  music  recently  composed  and  dedi- 
cated to  the  order  by  Mrs.  M.  C.  Lot- 
biniere  Harwood.  Conditions  that  must 
be  filled  by  competitors  may  be  ascer- 
tained upon  application  to  Mrs.  Percy 
Barnes,  478  One  Hundred  and  Twelfth 
Street,  Edmonton.  The  award  will  be 
duly  made  by  a  committee  at  the  head 
of  which  is  Mrs.  Arthur  Murphy  (Janey 
Canuck). 


44 


BOOKSELLER     AND     STATIONER 


MANY   DEALERS   AT   ALBERTA 
CONFERENCE. 

(Continued    Prom   page  21.) 

Air.  Stevens,  Vermilion,  answering  th;s 
said  that  the  province  had  no  control. 
Eaton's  and  Simpson's  sent  their  cata- 
logues through  the  mails,  and  their 
<joods  went  by  parcel  post,  so  that  it  was 
impossible  to  touch  them  unless  the  Do- 
rrunion   Government   did   something. 

Getting  After  the  Pedlar. 

That  we  consider  that  it  would  be 
in  the  best  interests  of  the  retail  mer- 
chants of  tliis  province,  who  pay 
municipal  taxes  and  business  taxes,  as 
well  as  maintain  other  expenses  in 
connection  with  the  retail  sale  of 
merchandise,  that  a  provincial 
pedlars'  licence  be  charged  to  all  ped- 
lars, and  that  a  portion  of  said  licence 
be  remitted  to  each  municipality,  and 
that  any  person  who  is  found  making 
false  statements  or  deceiving  the  pub- 
lic should  have  his  licence  canceled, 
and  also  that  the  present  pedlars' 
licence  be  amended  so  that  manufac- 
turers who  peddle  shall  be  included. 

This  resolution  brought  forth  con- 
siderable discussion.  Mr.  Johnson,  who 
formerly  operated  a  store  at  Grassy  Lake, 
told  of  a  traveler  who  went  out  there 
last  year,  claiming  to  be  a  wholesaler, 
and  sold  goods  at  cheap  rates.  The 
speaker  had  been  commiserating  with  his 
victims  ever  since,  as  they  were  stung, 
the  goods  sent  being  seconds.  The  man 
was  arrested  at  one  place  and  fined  $10, 
whereas  he  had  done  about  $10,000 
worth  of  business.  J.  A.  Bucknall  sug- 
gested the  words  "and  that  the 
penalty  be  fixed  not  less  than  $50  in 
each  case."  Mr.  Johnson  thought  that 
good.     The  resolution  was  adopted. 

That  it  is  the  opinion  of  this  meet- 
ing that  the  system  of  charging  for 
freight  cartag3  at  both  ends  is  unfair 
to  the  retail  trade,  and  that  we  recom- 
mend that  this  matter  be  referred  to 
the  Dominion  Board,  and  that  they  be 
requested  to  take  such  steps  as  will 
remedy  the  evil,  and  that  all  merch- 
ants buy  f.o.b.  ears  where  possible. 

Mr.  Bucknall  told  the  meeting  that  a 
deputation  from  the  Calgary  Board  of 
Trade  had  met  the  committee  that 
morning,  and  it  had  been  decided  even- 
tually to  have  the  Calgary  Board  of 
Trade  take  steps  to  have  the  freight 
charges  arranged  so  as  not  to  be  a  bur- 
den, as  it  is  now. — Adopted. 

That  it  is  the  opinion  of  this  meet- 
ing that,  in  the  event  of  co-operative 
society  legislation  being  introduced 
again  at  Ottawa,  that  every  effort 
should  be  made  by  the  Dominion 
Board  to  see  that  the  same  is  vigor- 
ously opposed. — Carried. 


THE  COLLECTION  OF 
DEBTS. 

In  Alberta,  the  question  of 
debt  collection  is  just  as  live  as 
anywhere  else.  One  of  the  im- 
portant resolutions  submitted  to 
the  convention  in  this  regard 
was  the  following: — 

"That  this  Convention  take 
further  steps     to     press  our 
amendments  to  the  Division 
Court  Act,  regarding  garni- 
shees and  simplifying  the  col- 
lection of  small  debts." 
Mr.  Bucknall  announced  that 
they  had  met  with  some  success 
in  petitioning  the  Alberta  Gov- 
ernment.  A  letter  had  been  re- 
ceived from   the  attorney-gen- 
eral stating  that     the  Premier 
would  see  that  the  bill  was  in- 
troduced    next     session.      Mr. 
Bucknall  said  it  could  not  be  al- 
lowed to  rest  there,  but  should 
be  given  a  last  kick  to  drive  it 
home. 

Under  this  law,  a  merchant 
can  secure  a  judgment  summons 
and  have  his  debtor  put  on  oath 
as  to  his  earning  capacity,  and 
get  an  order,  the  employer  be- 
ing compelled  to  deduct  so 
much  a  week  from  the  man's 
salary. 

Mr.  Thompson,  Coronation, 
said  it  would  be  effective  in 
some  cases,  but  not  in  the  case 
of  the  man  who  is  always  trying 
to  beat  his  creditors.  He  did  not 
believe  in  imprisonment  for 
debt,  but  he  believed  it  would 
be  effective.  Both  the  lawyers  in 
his  city  said  they  should  have 
the  same  law  as  they  had  in 
Ontario. 

The  resolution  was  then 
adopted. 


A  Point  in  Buying  Goods. 
The  following  resolution  created  con- 
siderable discussion: — 

That  in  the  opinion  of  the  conven- 
tion the  retailer  receiving  credit  notes 
on  goods  not  ordered  or  returned  as 
unsatisfactory,  should  have  some 
remedy. 

A  member  told  how  travelers  called 
on  him  offering  goods,  which  were  or- 
dered and  signed  for,  but  which  arrived 
different  to  those  ordered.  They  had  no 
way  of  showing  that  they  were  not  what 
they   ordered. 

J.  Miller,  Stoney  Plain,  said  his  buy- 
er took  a  copy  of  everything  he  bought, 
checked  the  invoices,  and  if  the  goods 
were  not  those  ordered  the  manufacturer 
was  always  willing  to  take  them  back. 


The  member  who  made  the  complaint 
then  came  down  to  tacks  and  stated  that 
the  goods  oidered  were  50  raincoats,  50 
inches  long.  These  came  in  too  short, 
and  were  lying  at  the  depot.  The  gen- 
eral opinion  was  that  it  was  up  to  him 
to  show  the  court  that  they  were  not  as 
ordered. 

The  Chairman:  "A  good  manufacturer 
to  keep  away  from." 

Mr.  Stevens,  Vermilion:  "The  exe- 
cutive have  a  hard  nut  to  crack  in  that. 
Mr.  Miller  suggested  something  that  I 
recently  adopted.  I  took  it  up  with  my 
buyers  some  time  ago,  and  got  them 
when  buying  to  get  a  description  of  the 
goods  if  the  firm  was  not  well  known." 

It  was  decided  not  to  introduce  this 
resolution,  the  committee  thinking  it  a 
difficult  subject  to  handle. 

That  whereas  a  very  much  larger 
sum  of  money  is  invested  in  retail 
distribution,  than  is  invested  in  any 
other  manner  in  the  Province  of  Al- 
berta, that  we  urge  upon  the  Alberta 
Government  the  necessity  of  appoint- 
ing a  minister  of  inland  trade,  so  that 
our  retail  interests  can  be  cared  for. 
It  was  decided  to  lay  this  resolution 
on  the  table. 

That  we  commend  the  action  of  the 
Dominion  Board  in  asking  for  legis- 
lation during  the  coming  session  that 
will  make  false  advertising  of  mer- 
chandise  a   crime.- — Carried. 

That  it  is  the  opinion  of  this  meet- 
ing that  the  time  has  arrived  that  we, 
as  an  association,  should  undertake  a 
strong  education  campaign,  to  educate 
the  public  to  a  greater  knowledge  of 
the  importance  of  the  retail  trade,  so 
that  the  various  sections  of  trade  will 
not  receive  the  abuse  they  have  re- 
ceived from  organizations,  who  are 
not  familiar  with  the  processes  of  dis- 
tribution, and  that  this  meeting  re- 
commend that  the  executive  appoint 
a  committee  from  the  various  sections 
of  trade,  who  would  be  willing  to  give 
their  time  to  addressing  public  meet- 
ings, witli  the  object  of  educating  the 
general  public  to  the  true  conditions 
and  the  importance  of  the  retailer  in 
the   community. 

Selling    on    Sunday. 

That  we  recommend  that  the  law 
which  prevents  merchants  from  sell- 
ing goods  to  their  customers  on  Sun- 
day, should  also  apply  to  the  cus- 
tomer, making  him  equally  responsible 
for  violating  the  law,  the  same  as  the 
merchant. 

The  question  of  selling  gasoline  came 
up  in  connection  with  this.  The  chair- 
man was  surprised  to  hear  this  was 
against  the  law.  remarking'  that  he  often 
bought   it  on  Sunday. — Carried. 


BOOKSELLER     AND     STATIONER 


45 


That  we  recommend  that  the  Do- 
minion Board  of  our  association  apply 
for  an  amendment  to  the  Trading 
Stamp  Act,  to  include  all  forms  of 
guessing  and  voting  contests. — 
Carried. 

That  this  convention  request  the 
executive  officers,  to  report  upon  the 
advisability  of  securing  inter-provin- 
cial judgments,  so  that  they  will  be 
operated  in  every  province,  so  as  to 
facilitate  the  collection  of  small 
debts. — Carried. 

That  this  convention  place  itself  on 
record    as   being    opposed    to    munici- 
palities engaging  in  the  retail  trade. 
This  had  particular  reference  to  muni- 
cipalities retailing      electrical      fittings, 
etc. — Adopted. 


WEDNESDAY    EVENING. 

Wednesday  evening  session  proved 
both  interesting  and  enjoyable,  two  ad- 
dresses being  delivered  by  Norman  Ran- 
kin and  R.  J.  Deachman. 

Mr.  Rankin  chose  as  his  subject  "Ad- 
vertising," and  as  he  has  gained  for 
himself  an  enviable  reputation  as  an  ad- 
vertising expert,  it  naturally  followed 
that  his  remarks  were  listened  to  with 
close  attention,  and  that  lie  had  much 
valuable  information  to  impart.  He 
handed  out  many  '"tips"  to  the  dele- 
gates, and  thoroughly  impressed  upon 
them  the  fact  that  business  development 
and  advertising  go  hand  in  hand. 

Mr.  Deachman  delivered  an  interest- 
ing address  on  "The  local  newspaper  and 
its  relation  to  retail  trade."  One  of  his 
remarks  was  that  the  first  community 
advertiser  was  Paul,  for  what  finer 
phrased  piece  of  advertising  was  there 
than  that  of  Paul  when  he  declared:  "  I 
am  Paul  of  Tarsus,  a  citizen  of  no  mean 
city  "? 

Selling  Over  Retailer's  Head. 

A  resolution  by  the  general  merchants 
was  then  introduced  to  the  effect  that  as 
they  understood  manufacturers  and 
wholesalers  were  supplying  goods  to  the 
consumer,  and  were  becoming  a  menace 
to  the  retail  trade,  resolved  that  this 
business  can  be  best  handled  by  the  re- 
tailers, and,  further,  that  the  merchants 
and  executive  take  action  to  stop  this 
business,  or  of  starting  a  retail  mer- 
chants' wholesale  company. 

Favored  Prohibition. 

Mr.  Gaetz,  chairman,  read  a  resolu- 
tion suggesting  that  the  convention  ap- 
prove of  the  action  of  the  temperance 
and  moral  reform  league  in  their  efforts 
to  place  on  the  statute  book  a  provincial 
prohibitory  law.  This,  said  Mr.  Gaetz, 
meant  that  liquor  would  not  be  sold  any- 
where in  the  province  if  adopted. 

Some  opposed  it,  but  the  resolution 
was  finally  adopted. 


THURSDAY  MORNING   SESSION. 

J.  F.  Glanville,  provincial  president, 
was  in  the  chair  when  the  convention 
was  called  to  order  Thursday  morning. 
The  proceedings  began  by  Mr.  Glanville 
reading  a  resolution:  "  That  in  the 
opinion  of  the  convention  the  Govern- 
ment of  Alberta  should  be  empowered 
to  conduct  a  general  banking  business." 

W.  A.  Fraser,  Pincher  Creek,  said  the 
adoption  of  such  a  system  would  be  in 
the  mutual  interests  of  the  farmers  and 
the  retailers.  They  heard  the  cry  for 
cheaper  money.  The  banks  were  waxing 
fat  on  their  high  rates. 

Mr.  Mclvor,  Cowley,  stated  that  in 
view  of  the  money  stringency  and  the 
difficulty  in  obtaining  money  at  any 
rate,  it  was  time  banking  should  be 
controlled  by  the  province.  At  present 
he  believed  that  the  banking  laws  were 
mack1  by  the  Dominion  Government.  In 
his  opinion  the  banks  were  controlling 
the  Government  instead  of  the  Govern- 
ment controlling  the  banks. 

Mr.  Anderson,  Bawlf,  thought  the  re- 
solution too  important  to  be  sprung  on 
a  meeting  like  this. 


SKETCH  OF  PRESIDENT 
GAETZ. 

T.  A.  Gaetz,  the  new  presi- 
dent,   is    a    man    who    figured 
much    in    this,    the    first    an- 
nual    convention     of     the  Al- 
berta branch.      It  was  rumored 
long  before  the  election  of  offi- 
cers that  he  was  a  likely  man 
for  president.    He  had  proved 
himself  able,  and  a  man  with  a 
wide   knowledge     of  the  retail 
business.    Mr.   Gaetz     came   to 
Western  Canada  in  1887,  when 
he  was  fifteen  years  of  age,  and 
knows  something  of  the  hard- 
ships of  pioneer  life.    He  told 
the  convention    during  one  of 
the   discussions   that   he  would 
not  like  to  return  to  the  rough 
ways  of  the  early  days.   He  did 
not  a  little  ranching  as  a  youth, 
then  started     working  _  in  the 
general   store     of    Smith    and 
Gaetz,  Red  Deer,  in  1896,  and 
worked  with  them  for  ten  years. 
Then  he  and  R.  C.  Brumpton 
bought  out  the  above  firm,  and 
two      years      later     Brumpton 
bought  out  Gaetz.      The  latter 
then  started  for  himself  in  Red 
Deer,  and  owns  a  good  business 
in  that  town.  He  put  five  years 
on  the  council     there,  is  vice- 
president     of     the     Board     of 
Trade,  president     of     the  local 
Retail  Merchants'   Association, 
and  a  member  of  the  hospital 
board. 


Mr.  Stephens,  Vermilion,  was  not 
opposed  to  the  principle,  but  would  like 
to  have  more  definite  information  before 
favoring  such  a  resolution.  He  wished 
to  tell  the  last  speaker  that  the  Govern- 
ment were  paying  a  higher  interest  for 
money  than  the  banks. 

Mr.  Mclvor  disagreed,  saying  that  the 
Post  Office  Savings  Bank  was  paying 
less  than  the  bank. 

Mr.  Stephens — Are  not  the  Post  Office 
Savings  Banks   paying  4   per   cent.  ? 

Mr.  Mclvor — No,  never. 

Mr.  Stephens — They  did  ten  years 
ago.  When  the  banks  were  paying  3  per 
cent,  the  Government  was  paying  4  per 
cent.  However,  it  seems  we  don't  know 
enough  about  it  to  discuss  the  matter. 

The  President  suggested  that  the  sub- 
ject be  left  to  a  committee  to  report  at 
the  next  meeting.  The  committee  formed 
consisted  of  D.  R.  Mclvor,  F.  F.  Mc- 
Donald, and  Mr.  Glanville. 

Business  Tax. 
On  the  subject  of  a  business  tax,  Mr. 
Gaetz,  Red  Deer,  said  that  when  this 
matter  came  up  in  their  town  the  busi- 
ness men  wrote  the  council  saying  tley 
were  willing  to  pay  a  tax  of  5  per  cent. 
if  the  council  would  be  willing  to  assess 
improvements  at  5  per  cent. 

The  council  adopted  the  first  part  of 
their  suggestion,  but  cut  out  the  last. 
His  business  tax  for  the  year  amounted 
m  $60. 

It  was  agreed  among  the  members  that 
as  s  rule  it  was  not  lawful  for  a  town 
to  impose  a  business  tax. 

Splendid  Exhibits. 

There  was  one  feature  to  the  conven- 
tion that  surprised  everybody,  because 
of  its  novelty  and  its  success.  This  was 
the  exhibition  of  products  by  the  local 
wholesalers  and  manufacturers.  This 
not  having  been  tried  before,  it  was  not 
known  how  many  would  take  advantage 
of  showing  their  goods.  The  results  were 
beyond  expectations. 


A    PIPE     DRAW. 

Combe  &  Morre,  booksellers  and 
dealers  in  fancy  goods,  Melville,  Sask., 
recently  made  use  of  a  novel  scheme  for 
attracting  attention  to  their  store.  They 
filled  their  window  with  tobacco  pipes 
of  all  prices  and  styles,  and  tied  a  piece 
of  thread  to  each.  These  were  passed 
through  a  hole  in  the  back  of  the  win- 
dow, and  a  charge  of  50  cents  made  for 
a  pull.  Thus  a  man  had  a  chance  of 
drawing  a  briar,  a  calabash,  or  a  set  of 
pipes.  One  of  the  first  men  pulled  a 
calabash  worth  $11.50.  The  scheme  was 
successful  both  from  an  advertising  and 
a  business  point  of  view. 


"BEACH  FIRE"  SCRIBBLER  COVER 

Dealers  are  realizing  more  than  ever 
that  it  is  the  attractive  cover  which  in- 
duces the  great  demand  for  scribblers. 
This  influence  of  the  cover  upon  sales  is 
but  natural,  for  the  child  mind  is  moved 


"Beach     Fire, "     one     of     the     attractive 

scribbler  covers  in  the  House  of 

Gage  line. 

to  desire  the  tilings  that  are  beautiful 
and  catchy.  Jusl  recall  your  own  school 
days  and  you  will  realize  that  every- 
thing else  being  equal  only  the  scribbler 
with  the  most  attractive  cover  would  be 
satisfactory    for    you. 

We  believe  the  House  of  Gage  is  fol- 
lowing the  right  line  in  trying  to  make 
their  scribbler  covers  more  attractive 
and  up-to-date  each  year.  Outdoor  scenes 
seem  to  be  the  big  feature  in  this  line, 
and  they  are  printed  by  the  three-color 
process  mi  heavy-coated  stock. 


1915   LINE    OF    ART    GOODS. 

Eacli  year  witnesses  the  publication 
of  new  and  ever  more  beautiful  designs 
in  art  calendars  and  illuminated  motto 
cards  for  holiday  selling.  The  1915  line 
of  (leu.  (J.  Harrys  &  Co.,  London,  is  no 
exception  and  contains  many  calendars 
and  cards  worthy  of  a  large  sale.  The 
first  series  of  calendars  are  all  so  de- 
signed that  at  the  end  of  the  year  the 
calendar  can  be  removed  and  the  beau- 
tiful illuminated  mottoes  remain.  Two 
new  selections  in  this  series  are  from  the 
wmk  of  the  popular  modern  Persian 
I  nut.  Rabindranatii  Tagore.  There  is  a 
large  range  of  designs  and  selections 
both  of  calendars  and  mottos  and  all  ap- 
pear equally  beautiful  and  artistic 

The  linn's  advance  list  also  describes 
a  range  of  tastefully  decorated  gift 
books  and  booklets,  many  of  them  being 
suited  lor  the  little  folks.  One  of  the 
toy-book  novelties  shown  are  called  the 
•'Willy  Pogainy  Children,"  and  one  of 
these,  "Hiawatha,"  is  illustrated  here. 
Each  book  consists  of  a  strip  of  untear- 
able  paper,  which  when  opened  out  ex- 
'  hibits  a  series  of  colored  pictures  much 
like  a  panorama.  On  the  reverse  is 
printed  a  story.  In  its  normal  state  the 
strip  is  folded  into  thirty  pages;  as  the 
child  turns  the  leaves  of  the  book  the 
pictures  only  appear  on  the  one  side, 
and  each  page  bears  also  a  descriptive 
verse.  When  the  book  is  turned  over 
the  letterpress  only  is  seen  as  the  leaves 
are  opened.  Thus  there  is  the  appear- 
ance of  two  books  in  one.  The  first  five 
volumes  in  this  series  arc  "Robinson 
(  ruscoe."  "Hiawatha."  "Red  Riding 
Hood."  "The  Three  Bears,"  and 
••Children  at   the  Pole." 


THE     LATEST     BEADS. 

Something  new  in  the  line  of  beads  are 
the  Dennison  kind — of  perfumed  sealing- 
wax.  They  owe  their  popularity  to  two 
things — the  fascination  of  creating  them 
and   their  range   of  possible  color  corn- 


Novel   Toy   Books   printed   in   full    colors    on    untearable    paper, 
published  by  George  G.  Harrap  &  Go:,  London. 

46 


No.  2  in  the  Second  Series  of  Illuminated 
Calendars  shown  by  George  G.  Harrap 

&  Co.,   London. 

bination  in  matching  any  gown  or  suit. 
With  all  the  variety  of  store  beads,  it  is 
still  very  difficult  to  find  just  the  colors 
combined  in  a  special  dress  and  its- 
trimmings.  Among  the  72  colors  of  Den- 
nison wax,  however,  two,  three  or  four 
colors  may  be  introduced  and  blended 
that  are  exactly  right.  The  process  of 
making  is  simple — inexpensive  also, 
which  is  another  point  of  interest.  The 
materials  necessary  are  a  cheap  hatpin, 
a  wax  taper  or  alcohol  lamp,  Dennison 's 
perfumed  sealing  wax,  dental  floss  and 
fasteners,  a  glass  of  water. 

When  the  beads  are  finished,  they  are- 
plain  or  variegated,  round,  flat,  square, 
triangular  or  any  other  shape,  all  one- 
size  or  graduated — a  string  of  beads  ex- 
actly as  per  desire. 

All  of  the  Dennison  stores  are  demon- 
strating this  work.  So  also  are  many 
other  dealers  who  are  alive  to  the  newest 
things  for  the  ladies. 


BOOKSELLER      AND      STATIONER 


47 


Our 

Continuous 

Advertising 

in  high-class  mediums  is  creating  a 
consumer  demand  for 

Moore  Push-Pins 

Glass  heads,  needle  points 

Moore  Push-less  Hangers 

The  Hanger  with  the  Twist 

Has  inclined  tool-tempered  steel  nail 
All    our    products    are    made     in   our    own 
factory  with  improved  machinery  and  with 
the  utmost  skill  and  care. 

Have  you  placed  one  oj  our  Lath  Displays 

on  your   counter)     It  is  doubling   sales. 

Write  today  for  particulars. 

MOORE  PUSH-PIN  CO. 


113  Berkley  Street 


Philadelphia,  Pa. 


SPECIAL  SPRING 
OFFER 


Real  Photographic  View-Cards  of  your 
■town,  glossy  or  dull  finish,  sepia  or 
black,  at  $1.50  per  hundred.  All  we 
need  is  a  picture  or  card.  Negatives  25c. 
Free  when  six  or  more  views  are  taken. 

Alfred   Guggenheim  &  Co. 

529-533  Broadway,  New  York 


Cleans  a  building  of  Rats  and  Mice  in  short 
time,  keeps  it  cleaned,  for  it  is  always  ready 
for  use.  Made  of  galvanized  iron,  can't  get 
out  of  order,  lasts  for  years.  Large  number 
can  be  caught  daily.  Go  to  Catcher  mornings, 
remove  device  inside,  which  only  takes  few 
seconds,  take  out  dead  rats  and  mice,  replace 
device,  it  is  ready  for  another  catch.  Small 
piece  cheese  is  used,  doing  away  with  poisons. 
Catcher  is  18  inches  high,  10  inches  diameter. 
When  rats  pass  device  they  die,  no  marks 
left  on  them.  Catcher  is  always  clean.  One 
of  these  Catchers  set  in  a  livery  stable  in 
Scranton,  Pa.,  caught  over  100  rats  in  a 
month.  One  sent  prepaid  to  any  place  in 
Canada  or  United  States  upon  receipt  of  $3. 
Catcher,  8  in.  high,  for  mice  only,  prepaid  $1. 
On  account  of  shipping  charges  being  pre- 
paid, remittance  is  requested  with  order. 
H.  D.  8WAKT8, 
Inventor  and    Manufacturer,    Scranton,   Pa. 


B.  &  P. 


Want  a  Line  That  Will  Bring 
Repeat  Orders? 

Want  to  enlarge  your  circle  of  customers;  want  to 
clinch  their  confidence ;  want  to  see  repeat  orders  come 
in  over  and  over  again? 

A  specialty  line  may  do  it  for  a  while  with  a  limited 
number  of  customers.  But,  if  you  are  looking  for  the 
greatest  returns,  link  up  with  the  line  that  touches  a 
vital  spot  in  the  everyday  life  of  all  classes;  the  line  of 
acknowledged  supremacy;  the  line  which  has  already 
created  a  well-developed  demand — the 

B.  &  P.  "Standard" 
Loose  Leaf  Devices 

When  you  stock  the  B.  &  P.  "Standard"  lines  you  have  the 
satisfaction  of  KNOWING  each  is  the  leader  in  its  class — 
not  only  as  to  dependable  value  and  efficiency,  but  also  as  to 
largest  average  sales. 

The  B.  &  P.  lines  cover  an  unusually  wide  range  of  items, 
including:  "Standard"  Ledger  Binders,  Complete  Binders, 
Transfers,  Stock  Ledger  Sheets,  Stock  Ledger  Indexes, 
Sheet  Holders,  Aluminum  Clips,  Prong  Binders,  Record 
Books,  Adjustable  Punches,  Memo  Books,  Price  Books  and 
Sheets,  Ring  Books. 

Just  send  for  that  little  publication  "Standard" — which  is 
virtually  a  monthly  guide  to  Progress  and  Profit — are  you 
getting  it — regularly?  If  not,  wTe  would  be  pleased  to  put 
your  name  on  our  mailing  list.  Just  ask  us  to  do  so  NOW — 
while  you  think  of  it. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  LOOSE  LEAF  DEVICES 


MAIN    OFFICE  FACTORIES 

Hudson  Ave.  and   Front   St.,  Brooklyn,    N.Y. 

Brooklyn,  N.Y.  St.   Louis,   Mo. 

SALESROOMS: 
109-111  Leonard   St.,      Republic   Bldg.,      220  Devonshire  St.,     4000    Laclede   Arc. 
New  York  Chicago,    111.  Boston,   Mass.  St.   Louis,  Mo. 


\ 


48 


BOOKSELLER     AND     STATIONER 


ADVERTISING     MUSIC     ON     POST- 
CARD   ENVELOPES. 

T  T  is  not  an  uncommon  thing  for  book- 
sellers  to  make  use  of  the  cheap 
envelopes  used  for  enclosing  picture 
postcards  by  having  printed  on  them 
the  name  of  the  store,  lines  carried,  etc. 
But  it  is  not  often  that  one  sees  such 
envelopes  utilized  for  advertising  music 
by  reproducing  the  first  page  of  a  new- 
song  hit.  This  is  the  idea  tried  out  by 
the  J.  H.  Remiek  Co.,  who  have  two 
retail  stores  in  Toronto.  Every  postcard 
customer  is  rightly  looked  upon  as  a 
possible  music  customer,  and,  indeed,  so 
effective  is  the  advertising  that  it  is  not 
unusual  for  customers,  when  handed  the 
envelope,  to  glance  over  the  music  and 
then  say  to  the  clerk:  "  I'd  like  to  hoar 
that;  will  you  have  the  pianist  play  it 
for  me,  please.''  The  result  usually 
ends  in  a  purchase  right  on  the  spot, 
if  not  of  the  particular  piece  advertised, 
of  some  other  that  seems  to  suit  the 
musical  tastes  of  Hie  customer.  Others 
try  it  for  themselves  nt  home,  and  the 
advertising  value  of  the  scheme  is  far- 
reaching.  It  is  always  good  in  advertis- 
ing in  any  form  to  concentrate  on  a 
single  item  if  possible  and  give  people 
something  to  do.  The  Remick  idea  an- 
swers these  requisites,  and  is  an  excel- 
lent one  for  booksellers  who  have  both 
music  and  postcard  departments  to  try- 
out. 


Pf,.**'  *»/  «?;_  MIDI  IT5  APPLE  BUftOM  TIME  in  tlORMAItDIE 

tblisned  by  Remtck  , — inm    ■— ^  ■■■■■■ 


mmtj 


V, 


WE  CARRY  A  COMPLETE  LINE  OF  SOUVENIR  AND  ART  POST  CARDS,  NOVELTY  PICTURES,  Etc. 


Showing   envelope,   slightly  reduced,   used  by  the   Remick  Stores,   Toronto,   for 

inclosing  post  cards. 


The  expense  of  reproducing  the  music 
will  not  be  heavy,  and  it  is  possible  that 
co-operation  could  be  secured  from  the 
publishing  houses  in  this  connection.  A 
system  of  interchanging  cuts  could  be 
instituted. 

The  style  of  envelope  should  be  the 
'-Mine  as  that  shown,  known  as  "pic- 
torial." If  printed  on  the  back  and 
only,  it  leaves  the  trout  entirely 
free  for  address,  and  a  quantity  could 
thus  be  printed  with  the  return  notice 
in  corner  of  front  and  used  for  ordinary 


business  envelopes.  If  a  mailing  list  of 
music  customers  and  prospects  is  main- 
tained, nothing  could  be  more  appro- 
priate for  enclosing  advance  notices  and 
other  literature. 


Saskatoon.— Collier's  Music  Store, 
handling  stationery,  books  and  music,  as 
well  as  novelties,  have  moved  from 
255  Second  Avenue  across  the  street 
into  larger  premises. 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

AN6L0-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWNS  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


PARAGON 

TELEPHONE  DESK 


A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 


Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 

Sold  by  all  Canadian  Jobbers. 


HIGGINS' 
TAURINE  MUCILAGE 

f\                  rT",HE  demand   for  a  clean, 

f  ?                            tenacious  and  pure  muci- 

fc?                            late,  secure   against  the 

_ JH^             corrosive   influences  affecting 

^g7    ^U           the  average  product  in  this  line, 

Bn|3           induced    us    to    put    upon    the 

4S&~                  market  Higgins'  Taurine  Muci- 

^^Si>-^j^^       ,a8e-     ^  avoids  the  defects  of 

^jjj                   W^L,     the   cheap  and    nasty  dextrine 

^Sr  *^~      Sal    anc'    tne   ^ear    anc*    dirty   gum 

■ffifWrT!     mucilages.      It    is    stronger, 

|^^H|3i!a!KEMft    catches  quicker  and  dries  more 

Ift^^  -  ^--  ~~ZbML    raP'u'y thananyothermucilage, 

MTAln"11' v  ImWk    and    is    perfectly   clear,  clean, 

SllBGffS^'* Iwl  1    non-corrosive,  non-sedimentary 

^*ir —                      and  pleasant  to  sight  and  scent. 

It  is  put  up  in  both  bottles  and 

safety   shipping  cans,   and   will  be  found  not  only 

convenient  for  use,  but  entirely  satisfactory  so  far 

as    its    working    qualities    are    concerned.     It  will 

please  your  trade. 

HIGGINS'   AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 

CHAS.  M.    HIGGINS   &  CO.,  Manufacturer. 
NEW  YORK                  CHICAGO                  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A 

BOOKSELLER     AND     STATIONER 


49 


^[U'ili'S^ffM^iMI'imaMM^ 


mM^^^VJii}JSM\MM'>lM3m^^^^JmM  WWW&MMM 


mim\mussimm<mmmug: 


lummgmKMJmsmssmiM&i&mjgn&is^ 


NG     PMOTOGWAPHS 


YOU  will  not  realize  the  good  demand  there  is  in 
your  locality  for  the  best  of  all  mailing  devices — 
THE  JPHOTOMAILER— until  you  get  on  dis- 
play the  Photomailer  Cabinet,  together  with 
the  striking  display  cards  which  will  be  sent 
upon  request.  The  Photomailer  Cabinet  dis- 
plays the  goods  in  a  most  attractive  way  and 
keeps  them  constantly  before  your  customer. 


o 


Each  Cabinet  assortment 
consists  of  84  Photomailers  with  the  sizes  and  prices  plainly  marked. 
The  Cabinets,  fully  equipped,  are  sold  through  your  jobber  either  singly 
or  in  cases  of  eight. 

If  you  have  any  difficulty  in  procuring  the  PHOTOMAILER — the  besl 
mailing  device — send  for  sample  with  Ihe  name  of  your  jobber. 

TheT  HOMPSON  &  NORRIS  CO.   of  C4NADA,  LIMITED 

NIAGARA  FALLS,  ONTARIO 
Brooklyn,  N.  Y.      Boston,  Mass.     Brookville,  Ind.      London,  England      J  .  lich,  Germany 


/»^r?^r^r^frs?it^tf*irr»^tr«r^t?svifi^t)»it^rrWt^ 


M!l'llli|ii'|M.| 


iiiiiii!riii:ri'itin,i!iiiiiiiiiiiiiii!iniijiiiii)iiiifiiutiHiiiiii;miiiiiiiuii 


PEEKS 

RIBBONS  AND  CARBONS 

PEERLESS  in  name  and  in  value.       PEERLESS  in  large 
profit  and  prestige  they  afford. 

PEERLESS  in  the  ultimate  satisfaction  of  the  customer  and 
repeat  orders  bound  to  follow.  Made  in  Canada  there  are  no 
duty  charges  attached  to  the  price  of  PEERLESS  Ribbons  and 
Carbons.  The  "Convenient"  13-sheet  Carbon  Paper  package  is 
packed  and  sealed  at  the  factory  and  insures  perfect,  unwrinkled 
sheets.  The  "Convenient"  package  also  affords  a  good  trial  to 
either  the  small  user  or  large  consumer,  fully  covered  by  guaran- 
tee. The  retail  price  is  50c.  The  dealer  price,  20c.  Send  in  your 
order  NOW — while  you  think  of  it. 

PEERLESS  CARBON  &  RIBBON    MFG.  CO.,    LIMITED 

176  RICHMOND  ST.  WEST  TORONTO 


fail 


50 


BOOKSELLER   AND  STATIONER 


LIKE  any  other  com- 
->  modity  that  for  years 
has  measured  up  to  the 
exacting  requirements  of 
a  class  of  people  who 
demand  the  best  quality 
and  the  smartest  style. 


(B 


ranes 


[THE  CORRECT  WRITING   PAPER] 

has  become  an  accepted 
standard. 

Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


Are  You 
Pushing 
Photo 
Supplies  ? 


This  is  the  busy  season  for  photo  goods — and  the 
Wellington  specialties  are  going  to  be  in  demand. 

Wellington  Plates,  Papers  and  Films  have  a 
great  reputation  all  over  the  world — amateurs 
are  eager  to  use  these  goods. 

Can  he  get  them  in  YOUR  Town?  Why  not 
keep  a  shelf  or  so  full  of  these  goods?  No 
trouble,  no  work  beyond  handing  them  out — big 
demand  and  good  margin  of  profit.  Handsome 
Show  Cards  and  Advertising  Master  sent  with 
goods. 

Wellington  &  Ward 

MONTREAL 


k\&*Tts,     f 


Mas  / 


Know  Canada 

Every  reader  of  "Book- 
seller a  n  d  Stationer" 
should  know  his  own 
country  and  know  its 
relative  position  to  all 
countries  of  the  world. 
This  is  possible  by  hav- 
ing for  reference 

L.  L.  POATES  &  CO.'S 

COMPLETE  ATLAS  OF 

THE  WORLD 

It  has  l!'-''  pages,  size  7  x  10,  convenient  to  carry  in 
your  pocket;  will  fit  your  book-shelf  or  pigeon-hole 
of  your  desk.  The  maps  occupy  two  pages,  in  five 
and  six  colors.  Each  with  up-to-the-minute  correc- 
tions and  additions.  16  MAPS,  SHOWI\<; 
CANADA  and  each  of  the  Provinces  of  the  Do- 
minion, besides  maps  of  the  United  States  and  its 
possessions,  including  the  Panama  Canal,  England, 
Ireland,  Scotland,  as  well  as  Europe,  Asia  and 
Africa.  In  fact,  a  complete  map  of  each  country  of 
the  world.  $1.50.  in  Cloth,  $2.00  in  Leather. 
Carriage  charges  paid  to  all  parts  of  the  World. 
Bible  A  tins  by  Townsend  McCoun,  A.M.,  with  121 
pages  of  maps  and  120  pages  of  text,  $1.50.  Sample 
pages  sent  free;  write  for  them  to-day.  Discount  to 
Book  Trade.     Agents  Wanted. 

L.  L.  POATES  PUBLISHING  CO. 


22  North  William  St. 


New  York   City 


"Sports"  Playing  Cards 


Leaders   in 

a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 

Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANli 
FACTURING  CO.,  LIMITED 

Successors    to    The   Union    Card    and    Paper   Company,  Montreal 


BOOKSELLER     AND     STATIONER 


51 


"THE  KING" 


THE     PER- 
FECT    PEN 


ALWAYS  READY 

Xu  shaking   or   dipping   required   to   start   the 
How   of  ink. 

NEVER  CLOGS 

The   pen   resting   in   an   air-tight   chamber   pre- 
vents   the    air    drying    the    point. 

RELIABLE 

11  is  a  pen  that  responds  when  the  point 
touches  the  paper,  anil  keeps  on  writing  until 
you  are  through.  It  is  just  the  kind  of  a 
fountain  pen  you  have  always  wanted  to  own. 
hut  could  not  find.  A  Self-Filler  without  a 
single  objection  and  a  Quality  Pen  through 
out. 

NO  LEAKING 

It    is   a   fountain    pen    that    you    can    carry    up- 
side    down — rightaide     up — in     any     position 
without     danger     of     leaking     or     soiling     your 
linen — always    clean,   always    ready    for    instant 
use. 

EASY  TO   FILL 

The    simplest    and    most   effective    device   ever 

invented   for   self-filling   pens.      Holds    more   ink 
than    any    other    pen    of   same    size. 

SPECIAL   PEN— BOOKKEEPER'S 
MODEL 

A  Special  Feature  in  pens,  is  the  New  and 
Unique  Bookkeeper's  Model  which  retails  at 
$2.50.  Very  few  people  realize  the  lost  motion 
in  dipping  a  steel  pen  in  ink.  Every  time 
you  reach  over  to  your  inkwell  you  consume 
time  enough  to  make  three  or  four  entries. 
It  doesn't  take  long  to  use  up  enough  steel 
pens  and  pen-holders  to  pay  for  a  fountain 
pen,  and  t lie  time  saved  witli  a  fountain  pen 
is  clear  profit.  Our  pen  can  he  dropped  any 
where,  it  cannot  drip,  dry,  or  roll  off.  It  is 
always  ready  for  use.  Any  style  of  nib  sup- 
plied. 

L.  L.  Poates  Publishing  Co. 

22  North  William  St. 

New  York 

,V ANTED— .RELIABLE  HOUSE  TO  HANDLE 

THIS    LINE 


1M 


ri-ium»nni.^_' sct 


Trip  Abroad 


jlM^ 


Address  Books — Memos, 
Fine  Leather  Goods,  etc. 

Represented   by 

WILLIAM  E.  COUTTS 

266  King  Street  West  Y  Toronto 


Making  Many  Permanent 

Friends  in  Many 
Communities   of   Canada 

KEITH'S  FINE 
STATIONERY 


And  then  500  more  num- 
bers in  the  famous  "Keith 
Line"  to  boost  your  sales. 


\  There  is  that 
"Something" 
about  Keith's 
tine  papers 
which  makes 
them  preferred 
and  asked  for 
by  those  who 
have  learned 
their  excellent 
qualities,  beau- 
tiful tints  and 
str  i  k  i  n  g  fin- 
ishes. 

\  Mr.  Wm.  E. 
Coutts,  of  Tor- 
onto, Canada, 
has  the  Keith 
line  attractively 
displayed  and 
will  welcome 
your  call  at  any 
time  —  or, 
should  you  pre- 
fer to  write  him, 
your  communi- 
cation will  be 
appreciated  and 
attended  to 
promptly. 

Keith's  papers 
make  big  sales 
and  bigger  pro- 
jits  for  you. 


American    Papeterie  Co. 

SOLE  MANUFACTURERS 

Albany,  New  York,  U.S.A. 


52 


BOOKSELLER     AND     STATIONER 


606.  Congress  Playing  Cards, 


Gold  Edges. 


Air-Cushion   Finish. 


Club  Indexes. 


r 

i 

^^B^L  ^*JdR 

t 

l 

J 

9 

* 


2 


Copyright.  1914.  by  The  IT.  S.  Playi 


rd  Co.,  Cincinnati.  L*.  S.  A. 


Always  Something  New  in  Congress 

The  famous    MONA   LISA  now  ready,  also  two  excellent  examples  of  color  blending  in 
the  new   HELEN   and   VIOLA. 

Every  sixty  days  a   new  design   is   added   to    CONGRESS new  issues  since  January 

1st  are   Harvest   Moon,   Alt   Heidelberg,  Volendam,   Helen,  Viola,   Mona   Lisa,  with   revis- 
ions in   Pocahontas,   Moonlight,   Grace,   Stung   and   Erin. 

Send  for  CONGRESS   FOLDER  showing  all  designs actual  cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.S.A. 


"MADE  IN  CANADA" 

CARTER'S 
WRITING  FLUID 


The  quality  never 
varies,  it  is  always 
a  bit  better  than 
the  best  of  the  rest 


The 

Carter's  Ink  Co. 

356  St.  Antoine  Street 
MONTREAL 


IT  HAS  A  FLAT  TOP 


Improved  Brush -Well  Jar 

Kitentetl  April  29,  1913 

Filled  with  Pure  Art  Paste 

The  Brush-well  Jar  retails  for  25  cents 
Order  of 


THE   TAG    MAKERS 


Boston        New  York        Philadelphia         Chicago        St.  Louis 
London  Berlin  Buenos  Aires 


BOOKSELLER     AND     STATIONER 


53 


Private   Christmas 
Greeting    Cards 

BIG    PROFITS    WITHOUT    RISK  OR    OUTLAY 

To  all  Stationers  and  Booksellers  dealing 
in  Private  Xmas  Greeting  Cards,  we  offer 
our  New  Sample  Book,  "The  Woodford" 
Series,  Free  and  Postage  Paid. 
Our  prices  for  cards  are  extremely  reason- 
able and  admit  of  large  profits  being  made 
by  the  dealer.  There  is  No  Eisk,  no 
outlay  and  no  stock  left  over.  . 

There  is  big  business  to  be  done  with  these 
goods  by  those  who  will  take  them  up 
seriously  and  put  a  little  work  into  the 
matter  of  introducing  to  customers. 
We  supply  samples  and  advertising  matter 
absolutely  free  and  all  orders  received  by 
us  are  despatched  neatly  packed  in  boxes, 
Postage  or  Carriage  Paid,  by  the  following 
outgoing  mail. 

Do  not  miss  this  opportunity.  Write  at 
once  for  Sample  Book  to  be  reserved  and 
forwarded  when  ready. 

"The    Woodford    Series" 

j.  wood  &  CO. 

95  Kirkgate,  Bradford,  England 


SPEnCERIAn 
STEEL-  PEPS 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  CO. 

349  BROADWAY  NEW  YORK,  N.Y. 


GUARANTEED 

UNTARNISHABLE    GILT    FRAMES 

Every  Shopkeeper  and  Store  should  stock  these — recognized 
as  the  finest  selling  Photo  Frames  ever  offered  to  the  trade 
Catalog    of     New     Designs     Now     Ready.     Apply 


POST  CARDS 


Everything  in  Post  Cards:  Comics,  General, 
Birthday,  Patriotic,  etc.  Local  View  Post 
Cards  to  order  from  your  own  photos.  Post 
Card  Racks. 

PENNANTS  and  CUSHIONS 

Biggest   and   Best   line   in   Canada.      Both    Sewn 

and  Stencilled  Letters.    Drop  a  post  card  for  our 

catalogues.     They  are  'worth  having. 

XMAS     LINE,     POST     CARDS,     BOOKLETS, 

ETC.,  now  being  shown. 

Our  10   travellers  cover  Canada  from   Coast   to 

Coast;  see  our  line  when  representative  calls. 


TRINITY 
UNIVERSITY 


QUt  LK    ST  WC3T 


ICLirrpRDST 


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I  "*  to- 


KING    ST.  VIST 


WE  CAN 

SAVE 

YOU  MONEY 

Pugh 
Specialty 
Co.,  Limited 

38-42  Clifford  St., 
TORONTO,  CAN. 


NOTE   NEW   LOCATION 


More  Interesting  Than  Fiction 


"The  Business  of  Farming" 

By  Wm.   C.   Smith,  Author  of 
"How  to  Grow  100  Bushels  of  Corn  per  Acre  on  Worn  Soil" 

A  practical  book  by  a  practical  man,  covering  every 
subject  of  necessary  knowledge  for  those  interested  to 
the  slightest  degree  in  Agriculture. 

This  book  is  encyclopedic  in  its  completeness  and  utility. 

With  38  full-page  illustrations,  and 
Cover  Jacket  in  color.     Net  $2.00. 

STEWART  &  KIDD  CO.,    CINCINNATI,  OHIO 


WBBaEmEmzmBBEmBZBBmmzi^!^^EBzm2Bms3zmB^ 


The 

Dalton 

Royal  Auction  B 

Best  Made 

ridge 

Pad 

New 

Count  on  Every  Sheet                           15  cts. 

Retail 

C 

iscount  to  Dealers  Only 

WYCIL  &  CO. 

83  Nassau  St. 

,  New  York 

E.  Whitehouse  &  Son 


"Rex" 
Works' 


Worcester,  Eng. 


A.  RAMSAY  &  SON  CO. 

Agents  for  Winsor  & 
Newton,  London;  carry 
a  complete  line  of  Artists' 
Materials. 

A.  RAMSAY  &  SON  CO.,  Montreal 


54 


BOOKSELLER     AND     STATIONER 


^RIES   pLmLTtER0PENER 

OTHER  PATSPtND 


CAN  NOT 
CUT  ENCLOSURES 


MorLl-A 


The  RIES  LETTER  OPENER,  aside  from  saving 
valuable  time,  eliminates  all  liability  of  injury  to  enclosures 
and  the  annoyance  incurred  by  opening  letters  the  old  way. 
It  is  simply  a  marvel  in  the  art  of  instantaneous  letter  open- 
ing and  should  be  in  use  in  every  well  equipped  office. 

No  office  appliance  is  more  necessary  than  a  machine  of 
this  type;  if  there  is  one  thing  more  than  another  which  re- 
quires rapid  work  and  over  which  more  tir.e  has  been 
lost,  it  is  in  opening  the  mail. 

MADE  OF  THE  BEST  MATERIALS  IN  3  SIZES  AND 
2  MODELS,  HANDSOMELY  FINISHED. 
ON  APPROVAL— EVERY  MACHINE  GUARANTEED 

2  MODELS  WITH  A  CHOICE  OF  SIZES  &  PRICES, 
ADAPTS  THEM  TO  UNIVERSAL  OFFICE  USE. 
Write  To-Day  Jor  Prices,  Illustrated  and  Descriptive  Matter 

The  0.  K.  Mfg.  Co.,  Syracuse,  N.Y.,  U.S.A. 

Stationers  Specialties;  Sole  Licensors  and  Makers  of 

- ,    The  "SANITARY"  Pat-nt  Eraser 

0  K  lThe  "RIES"  Patent  Letter  Opener 

jThe  "WASHBURNE"  Patent  Paper  Fastenerof 
"O.K."    Fame 

LONDON, 


L.  &  C.  HARDTMUTH,  LTD., 

Sole  selling  agents  for   Europe,   Asia 
and  South  Afr 


ENGLAND. 

Zealand 


THE  "WASHBURNE"  PATENT  PAPER  FASTENER 
"O.K. "  FAME 

Bright  brass  and  nickel-plated  steel 
in  3  sizes,  put  up  in  brass  and  nickel- 
plated  steel  boxes  of  100  fas- 
teners each,  1 0  boxes  to  a  car- 
ton. Bulk: —  in  board  boxes 
i  of  1 000  fasteners  each;  1  5c'  per  ' 
1000  less  than  in  metal  boxes.  NV  IB 
Prices  are  based  on  quantity. 

Retail  price,  per  box  of  ICO,   20('. 
' '  There  is  nothing  just  as  good! 
YEARLY  SALE  OVER  100  MILLION 
Note  our  Trade- Mark  on  every  Fastener  and  every  Box. 
We  recommend  our  nickel  steel  fasteners  when  great- 
er strength  is  required;  will  not  rust  or  tarnish. 


tarn 


^Z^ 


THE  "SANITARY"  PATENT  ERASER 

Handy     Practical     Economical     Always  Covered 


THE  SANITARY  ERASER  receives,   at  its  open  end,  a  strip 
of  rubber  •  g  inch  thick,  of  a  width  and  length  that  of  the  holder. 

By  slight  pressure  at  the  loop  end,  clean  rubber  is  fed  down  until 
used;  its  narrow  edge  allows  a  letter  or  line  to   be  erased   without  in- 
juring another.   Two  rubbers  of  best  quality,  are  made;  one  for  type- 
writer and  ink,  one  for  pencil. 
Handsomely  finished    Easy  to  Operate  "They  Always  Work" 

Everybody  should  have  this  New  Eraser Retail  price  ICV; 

Refills,  Typewriter  and  Ink,  or   Pencil, 50  each. 

Made  by  The  O.K.  MFG.  Co.,  Syracuse,  N.Y.,  U.S.A. 

Liberal  Trade  Discounts 
L.  &C.  HARDTMUTH,  LTD.,  KOH-I-NOOR  HOUSE,      LONDON,  ENGLAND. 

Sole  selling  agents  for  Europe,  Asia,  Australia,  New  Zealand  and  South  Africa. 


THE  JULY  ISSUE  OF  PHYSICAL 
CULTURE 

will  be  on  sale  at  your  News  Company  June  20th,  containing  the  first  installment  of  :t 
new  serial  story  entitled  TRAVAIL,  written  specially  by  Dr.  Daniel  Carson  Goodman, 
author  of  "  Hagar  Revelly, "  the  book  that  set  New  York  agog  until  Anthony  Comstock 
interfered  with  its  distribution.  Get  your  customers  to  buy  the  July  number  and  they 
will   want   to   finish   this   story,   which   will   appear   for   the  rest   of  the  year. 

Physical  Culture  is  fully  returnable  from  your  News  Co.  If  you  are  not  handling  this 
splendid  publication,  order  a  few  copies  to-day  and  give  them  a  display.  Special 
advertising  matter  that  will  help  you  to  make  sales,  sent  you  for  the  asking.     Address 


PHYSICAL   CULTURE   PUBLISHING    CO.,   Flat   Iron    Building,    NEW   Y0RKH 


fall*  in 


FTT] 

Stratel 


Stpatcline       L  Scries  No130 


TTHT 

JL  Sbrips  Nr.130  ^— > 


J 


Westcott-Jewell  Co. 


Seneca  Falls 
N.  Y. 
RULER  MAKERS  EXCLUSIVELY 


Here's  another  new  one — a  full  beveled 
ruler  for  a  penny — The  biggest  seller  of 
them  all.  Don't  neglect  sending  for 
Catalog  and  samples. 


.^-a*!*"""       '         ■     _^— 

_^^~                       tvh.e.   ••.              ^ 

A 

—- ii^_      Ba 

HINKS  WELLS  &C° 

: -^a.W-            BIRMIN  G  H  AM.    ^ 

Before  buying 
prices  of  the  i 

"R. 

the  popular  ai 
It  is  marie  of 
and    suits   aln 
made   in   one 
mingham,      E 
industry. 

I 

Hinks,  We 

Regis 

a  fresh  stock  of  pens,  get  samples  and 
anions 

ob  Roy"  Pen 

id  quick-selling  pen. 

fine  steel,   writes  easily   and   smoothly 
tost   any    hand.     "Rob    Roy"    Pens   are 
of  the   best  equipped   factories   in   Bir- 
ng. — the      home      of     the      pen-making 

Manufactured  by  the  proprietors  : 

:11s  &  Co.,  Birmingham,  Eng. 

Series 

Books 

THAT  ROCK 


Front   View  of  Display  Stand 


BOOKSELLER     AND     STATIONER 

Valentine's 

(New,  Patented) 

Toy 

Rocking  Books 

arc  something  now  for  the 

Kiddies — a  toy  and  a  hook 
in  one.  They  make  a  strong 
apnea]  to  the  youngsters 
and  are  adaptable  to 
snlendid  counter  and  win- 
dow displays.  Druggists 
will  rind  a  ready  sale  for 
them  at  any  time,  and  to 
help  we  give  a 

10-Hour 

Clockwork 

Display  Stand 

Free 

with  every  opening  order  for 
a  gross  or  more.  This  display 
consists  of  one  of  the  hooks 
rocking  away  on  a  stand  in- 
viting customers  to  look  over 
the  assortment.  A  splendiil 
Xmas  line  which  can  b< 
proven  by  a  trial  order  for 
July  delivery. 

The 

Valentine 

&  Sons 

United 
Publishing  Co. 

Limited 


55 


Toy  Book 
Specialists 


444  St.  Paul  St. 
Montreal 


PRICE  $13.00  Per  Gross 
RETAIL       -       15c  Each 


Size  of  Books,  9x8. 

24  Pages  of  Story  and  Illustrations 
with  Colored  Covers 


56 


BOOKSELLER      AND     STATIONER 


CLASSIFIED  OPPORTUNITIES 


MEN  WANTED. 


POSITIONS  WANTED.        ARTICLES   FOR   SALE   OR  EXCHANGE. 


One  twenty-word  Want 
or  Exchange  Ad.  free 
to    any   sub  scriber 


Rates  for  Condensed  Ads.  two  cents  a  word  for 
first  month.  One  cent  a  word  for  subsequent 
insertions.     Box    numbers    five    cents    extra. 


Advertisements  for  next 
issue  must  reach  us  by 
the  20th    of  the  month 


Display  Ads.  in  this  Department  for  Men  Wanted,  Positions  Wanted,   For  Sale 
or  Exchange,  $1.50  an  inch,  single  column,  one  time. 

TALK     ACROSS     CANADA     FOR    TWO     CENTS     A    WORD 


BOOKS— ALL  OUT  OP  PRINT  BOOKS  SUP- 
plied,  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Please  state  wants.  When  In  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street,  Birmingham, 
England. 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND 
30th  St.,  N.Y.  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence   invited.  (tf) 

CROWLEY.  THE  MAGAZINE  MAN,  INC.,  3291 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

LIVE  AGENTS  OR  DEALERS  WANTED  IN 
every  city  or  town  to  control  sale  of  new  of- 
fice device  ;  $3,000.00  a  year  men,  here  is  your 
opportunity.  Write  Sales  Manager,  James  P. 
Easton  &  Co.,  212  McGill   Street,  Montreal. 


TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada — energetic,  experienced  and 
financially  responsible.  Had  successful  experi- 
ence in  retail  stationery,  books  and  fancy 
goods.  Always  bad  good  results  on  the  road. 
Box   316,   Bookseller  &  Stationer. 

YOUNG  MAN  DESIRES  POSITION  IN  THE 
stationery  business,  either  as  bookkeeper,  out- 
side or  inside  salesman.  Best  of  references  can 
be  furnished.  Apply  A.  J.  Sawyer,  P.  O.  Box 
905,  Moose  Jaw,  Sask. 

EVERY  STATIONER  IN  CANADA  CAN  ADD 

to  his  sales  with  little  effort  but  big  results 
by  getting  the  proposition  that  will  be  out- 
lined    by     writing     Box     305,     Bookseller     and 

Stationer. 

BOOKS,  STATIONERY  AND  NEWS  AGENCY 
to  be  disposed  of.  Stock  about  $3,000.  Low 
rent.  Address  W.  A.,  1017  King's  Road,  Vic- 
toria,   B.C.  (614) 


Condensed    Ad. 

here  would  be  read  by 
fully  80  per  cent,  of 
Canada's  most  progres- 
sive Booksellers  and 
Stationers. 

Try  it  out. 


ADVERTISING     INDEX 


Anglo-Canadian   Music   Pub.   Association    48 

American   Papeterie   Co 51 

Artists '  Supply  Co 11 

American  Typewriter  Co 11 

Atwater,  S.  1 10 

6 

Buntin,  Gillies  &  Co Back   cover 

Brown  Bros 2 

Bradley  &  Co 7 

Buyers'  Guide    10-11 

Beegee  Co 12 

British  Loose  Leaf  Mfrs 12 

Bing,  John 11 

Binney  &  Smith    11 

Boorum   &  Pease   Co 47 

C 

Cassell  Co 5 

Clark  Co.,  Chas.  H 7 

Canadian  Picture  Stamp  Co 15 

Copp,  Clark  Co 16 

Consolidated  Litho.  &  Mfg.  Co 50 

Coutts,  William  E 51 

Carter 's  Ink  Co 52 

D 

Dawson,  W.  V 

Dennison  Mfg.  Co 8  and  52 

E 

Esterbrook  Pen  Mfg.  Co 13 

Elliott  Co.,  Chas.  H ..'.  n 

Eaton,   Crane   &    Pike    50 

F 

Fulton  Rubber  Type  Co 4 

G 

Gage  &  Co 3 

George,  Henry   ]  1 

Grosset  &  Dunlap    9 

Grundy,  S.  B 13 

Guggenheim  &  Co 47 

H 

Halifax  Hotel    11 

Heale,  J.  A 10 

Higgins  &  Co 48 

Hinks,  Wells  &  Co 54 

I 

Imperial  News  Co 1 

J 

Jenkins  &  Hardy   10 

L 

T i a?       a 


M 


Mabie,  Todd  &  Co 15 

Mittag  &  Volger  Back  cover 

Menzies  &  Co 7 

Morton,  Phillips  &  Co 10 

Matthews  Bros 7 

MacDougall  Co.,  A.  R 14 

Moore  Push  Pin   Co 47 


N 


National  Blank  Book  Co. 


O  'Malley  Co.,  M.  .1 4 

O.  K.  Mfg.  Co 54 

P 

Poates  Publishing  Co 50  and  51 

Packard  Bros   2 

Pugh   Specialty   Co 53 

Perry  &  Co 9 

Peerless  Ribbon  &  Carbon  Co 49 

Physical   Culture  Pub.  Co 54 

Payson  's  Ink    ,    10 

R 
Ramsay   &   Co 5o 

S 

Sanford  &  Bennett   Front  cover 

Smead  Mfg.  Co    Inside  back  cover 

Stafford  's  Inks   2 

Stewart,  Kidd  Co 53 

Simpkin,  Marshall,  Hamilton,  Kent  &  Co 4 

Sengbusch  Self-Closing  Inkstand  Co 6 

Spencerian  Pen  Co 53 

Smith,  Davidson  &  Wright    '.  .       9 

Stephen 's   Inks    18 

Swarts,  H.  D 47 

T 
Thompson   &  Norris    49 


U.  S.  Playing  Card  Co. 


52 


Valentine    &   Sons    55 


W 


48 
lu 


Weeks  Mfg.  Co 

Warwick  Bros.  &  Rutter Inside  front  cover  and 

Wood  &  Co ." 53 

Wycil  &  Co 53 

Whitehouse   &  Son    53 

Wellington  &  Ward 50 


BOOKSELLER     AND     STATION  E R 


A  happy  combination  of  neatness,  permanency 
and  space  economy,  instantly  adjustable.  Every- 
body has  insurance  policies,  deeds,  etc.,  to  protect. 
Just  show  them,  they  sell  on  sight. 

A.  R.  MACDOUGALL  &  COMPANY 

Canadian  Representatives,  266-268  King  Street  West,  TORONTO 


The  Smead  Mfg.  Co.,  Hastings,  Minn. 


BOOKSELLER     AND     STATIONER 


Picnic 
Goods 


"PAPRUS"  PICNIC  PLATES. 

Molded  Pulp,  cannot  break  or  lose 
their  shape.  In  5,  10  and  25c  pack- 
ages and  in  bulk. 

PAPER  NAPKINS. 


Strong,  absorbent  crepe  tissue,  print- 
ed in  fast  colors,  Large  range  of  de- 
signs. 


WAXED  PAPER. 

Convenient  packages  for  picnic  or 
home  use.    5  and  10c  packages. 

LACE  PAPER  DOYLIES. 

Absolutely  sanitary.  Free  from  col- 
oring  matter.  In  many  sizes  and 
designs. 


BUNTIN,  GILLIES  &  CO.,  LIMITED 


HAMILTON,  CANADA 


Tur   MFRTT^  of  our  goods  are 

i  A  iJ-j     1HL.1M  A  %j     Korwrr   At  f    rvruircc 


ABOVE  ALL  OTHERS 


Our  NEW  Trade  Catalog 

Is  Now    Being    Distributed    to    the  Trade 


It  is  the  finest  and  most  complete  catalog  of  the  ribbon  and  carbon  business  ever  issued; 
it  contains  real  information  for  the  stationer  everywhere.  The  new  features  are  many 
and  we  are  now  offering  inducements  never  before  put  before  the  trade.  If  you  are  not 
now  buying  our  goods,  send  for  copy;  it  cannot  fail  to  prove  an  investment.  Address 
Dept.  Bv 

MITT  AG  &  VOLGER,  Inc. 

Manufacturers  for  the  Trade  only 

Principal  Office  and  Factories:  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES: 

NEW  YORK,  N.Y.,  261  Broadway         CHICAGO,  ILL.,  205  W.  Monroe  St.         LONDON,  7  and  8  Dyers  Bldg.,  Holborn,  E.C. 

AGENCIES — In  every  part  of  the  world;  in  every  city  of  prominence. 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-1  49  University  Ave.  WINNIPEG,  34  Royal  Bank  Bids.       LONDON,  ENG.  88  Fleet  St..   E.C 


VOL.  XXX. 


PUBLICATION     OFFICE:     TORONTO,     JULY,     1914 


No.  7 


Vacation  Companions 


Ready  to   Fill. 


Ready   to  Writr 


•tiniiiii   View. 


All  summer  there  will  be  a  heavy  demand  for  these  high-grade, 
low-priced  pens.  A  "self-filler"  that  can  be  filled  with  a  dip  wher- 
ever there  is  ink.  A  "safety"  that  can  be  carried  in  any  pocket  in 
any  position. 

SANFORD  &  BENNETT 
Fountain  Pens 

are  always  wanted.    They  are  all  quality. 

The  material  and  workmanship  is  of  the  best.  Their  efficiency  is 
unequalled.  They  sell  easily,  pay  generous  profits  and  add  to  your 
prestige  as  a  house  of  quality. 

Write  for  Prices  and  Discounts. 

SANFORD  &  BENNETT  CO.,  mmd^Lne.  New  York 


BOOKS  E  L  L  E  R      A  XI)      S  T  A  T  I  O  X  E  R 


TRIVIALITIES 


Little  things  for  little  shoppers  count 
for  school  opening.  When  a  certain 
pencil,  eraser,  pen,  or  scribbling  book 
must  be  found  —  found  where?  —  is  it 
to  be  found  in  your  store? 


School  Sundries 


Give  your  best  attention  to  the  small 
things,  and  you  will  have  bigger  results. 
We  realize  this,  and  are  prepared  for 
the  exacting  demand  of  the  scholars. 
If  it  is  worth  having — we  have  it.  We 
are  publishers  of  the  popular  series  of 

Imperial  Practice  Books 

and  would  appreciate  a  request  for 
samples. 

WARWICK   BROS.   &  RUTTER,   Limited 

TORONTO 


BOOKSELLER     AND     STATIONER 


mm  1. 1  N6WS  Go.,L>imiteD 

^•'^••llillW  Mi    TORONTO , MONTREAL  .WINNIPEG 

'lli^iiiiiiiiiiiiiiiiiiiniiiiiniiiniiiiiiiiiiiiMdiiiiiiiiiiiiiiiiiiu u imiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiitiiiia((<' 


Now  is  the  Time 

for  Summer  Novels 

You  should  keep  a  good  supply  on  hand  especially  during 
the  next  few  months  when  the  demand  will  be  large — 

We  have  just  received  a  large  shipment  of 

6d         7d-  and  Is- 


Paper  and  Cloth  Bound  Novels  and  can  fill  your  require- 
ments at  any  of  our  branches — our  assortment  is  large  and 
we  can  send  you  a  selection  of  good  sellers  or  will  mail  you 
our  catalog  and  you  can  make  your  own  choice. 

Postage  on  British  Publications 

Since  last  month  matters  have  progressed  very  favorably  and 
at  present  it  is  almost  assured  that  no  change  will  be  made 
that  will  affect  present  trade  prices. 

We  have  worked  hard  to  oppose  any  advance  in  rates.  If 
you  are  in  sympathy  with  us  in  our  efforts,  show  your 
appreciation  by  sending  us  your  orders. 

Imperial  News  Company,  Limited 


MONTREAL 
254  Lagauchetiere  St. 


TORONTO 

91  Church  Street 


WINNIPEG 
14-16  Princess  St. 


BOOKSELLER     AND     STATIONER 


We  manufacture  and  keep 
a  complete  stock  of 

ACCOUNT  BOOKS 

of  the  latest  Style,  Make 
and  Size,  and  still  main- 
tain the  High  Standard 
held  for  over  half  a  century. 

LOOSE  LEAF 

Ledgers,  Binders  and  Sheets 

MEMO  and  PRICE  BOOKS 

Endless  Variety — New  Leathers  and  Rulings 
Unsurpassed    for    Style,    Make    and    Quality. 


LOOSE 


NEW  LINE 


IP 


LEAF 


MEMORANDUM  BOORS.  Put  up 
in    HANDSOME    DISPLAY    BOX. 

To  fill  the  demand  for  cheaper  grade  of  loose- 
leaf  memorandum  books,  the  manufacturers 
have  put  on  the  market  a  line  comprising  all  the 
popular  sizes  made  in  the  genuine  morocco 
binding,  but  have  used  a  cheaper,  though  ser- 
viceable, grade  of  leather,  made  with  the  same 
style  of  ring  metal  opening,  with  the  button  on 
back,  and  in  regard  to  workmanship,  equal  in 
every  respect  to  the  better  quality  book. 

Tn  a  compartment  of  the  box  it  contains  a 
small    stock    of    covers,    fillers    and    indexes. 

Al>o   stock    boxed    separately    for    shelf  use. 

Ask  for  price  list. 

BROWN  BROS.,  limited 

Simcoe,  Pearl  and  Adelaide  Streets,  TORONTO 


SENGBUSCH 
SALES 

are  more  than  doubling 
year  after  year 

SENGBTJBCH    Dealers    know   that   one   sale    is   but 

the  forerun ■  of  more  and  larger  sales.     Thai    in 

sales  invariably  grow  into  complete-equipment 
orders. 

No  other  inkstand  even  pretends  to  sai  i  509!  to 
'■>'>  of  tti.it  user's  ink  hills.  The  SENGB1  8<  I! 
keeps  the  ink  fresh  for  months,  an. I  absolutely  free 
from  dust  an. I  dirt,  and  cuts  pen  bills  in  half, 

SENGBUSCH 

SELF-CLOSING  INKSTANDS 


have  withstood  so  many  severe  and  critical  tests  that 
thousands  of  large  corporations,  banks  and  business 
houses,  have  adopted  it  generally.  The  United  States 
Government  alone  have  in  daily  use  over  20,000 
Senghusch   Inkstands. 

When  you  offer  the  SENGBUSCH  vou  offer  the  onlv 
inkstand  in  the  world  that  CLOSES  ABSOLUTELY  AIR- 
TIGHT AFTER  EVERY  DIP — NO  WASTE — NO  EVAP- 
ORATION— DUST-PROOF.  The  ink  comes  -fresh  from 
the  pen  at  all  times  whether  it  has  been  in  the  stand 
two  months  or  two  years. 

Surely  there  are  many  banks,  business  houses  and  indi- 
vidual merchants  in  your  own  locality  whom  you  could 
easily  persuade  to  adopt  the  SENGBUSCH.  'Write  us 
to-day   for   Catalog,    prices,    liberal   discounts   and   selling 

aids. 


Sengbusch  Self -Closing  Inkstand  Co. 


200   Stroh    Building 


Milwaukee,   Wis. 


BOOKSELLER      AND      STATIONER 


School  Opening 
1914 


There  is  sure  to  be  the  usual  rush  when 
school  opens  after  mid-summer  holidays, 
and  it  is  desirable  that  the  merchant  has  the 
requisite  stock  on  his  shelves  to  meet  the 
demand,  and  to  be  sure  of  this  it  is  necessary 
to  have  your  order  in  early,  thus  preventing 
lost  sales  and  resultant  lost  profits. 

The  "House  of  Gage"  can  serve  your  re- 
quirements with  all  lines  of  stationery,  and 
will  accept  enclosures  of  books  from  other 
publishers  upon  delivery  at  our  warehouse. 


/ 


.  I  _ 


"/ 


@J •  *i    '•■■ 


PPUF.S  SOLD  HERE 


The  above  illustrations  are  samples  of  our  new  line  of  Scribbler 
covers.  We  believe  the  children  will  ask  for  them  at  school  open- 
ing. They  are  sure  to  if  they  know  about  them.  Better  order 
an  assortment  if  you  have  not  already  done  so 
Tablets,  Envelopes,  Papeteries,  etc.,  etc. 


also  Writing 


Our  Motto: — -The  House  of  Gage  for  Service. 

W.  J.  GAGE  &  CO.,  Limited 


84   SPADINA   AVENUE 
TORONTO 


Paper  Mills: 

St.  Catharines 


Sample   Rooms  : 

St.  John         Toronto 
Montreal       Winnipeg 
Ottawa  Vancouver 


BOOKSELLER      AND      STATIONER 


Hundreds  of  Other  Progressive  Booksellers  are  Building 
Up  a  Profitable  Trade  by  Handling  the 


Jackdaw 


Why  not  do  the  same  in  your 
town  ?  Why  not  make  a 
specialty  of  this  extensive, 
quick -selling  and  profitahle 
line  ? 

The    Jackdaw    Loose-Leaf 

Systems  comprise  every  accessory  in 

loose-leaf  system,  including  Ledger, 

Ledger  Outfits,  Transfer  Binders, 

Memorandum  Books,  etc.     The  Jackdaw  Loose-Leaf 

Lines  are  built  up  on  a  quality  that  makes  every  customer 


Loose-Leaf 
Systems 


Leaf    Systems. 


proposition  is  before  you. 


a  good  customer  and  every 
order  the  forerunner  of  more 
and  larger  orders. 

If    you    want    to    handle    a 
growing,  profitable  line,  a  line 
that  can    be   depended    upon 
all  seasons  of  the  year,  just  write 
us    to-day    for    full  particulars    and 
discounts  of   the  Jackdaw   Loose- 
Drop    us   a   line    NOW — while  this 


^DiM^dtv 


TORONTO    -    MONTREAL 
WINNIPEG 


l^IMI'TDD 


THE   M.J.O'MALLEY    00. 

STENCIL  HOARDS,  OIL  HOARDS 

MANUFACTURERS'  OF 

HI  OH  0RAI3H   STOCK 

cm  i  te  run  samples 

SPHI NGri ELD  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES—STANDARD  COLORS  CARRIED  IN  STOCK. 


Webster' 


&IAMIN 


it,ng  ink  po' 

»     T°  *AKE  (ink   pint  or 


<»8T 


ANUf* 


ER  &  CO.,  M 

"SRPOOL       lEN*i 


Make  300%  profit  by  using 
the 

Diamine  Ink  Powder 

and  selling  the  ink. 
Saves  95%  freight.     Makes 
perfect  ink.   Used  by  H.  M. 
Stationery  Office,  Canadian 
Northern  Ry.  Co.,  etc. 

Send  for  Jree  samples  and  termi  to: 

T.  WEBSTER  &   CO- 

Liverpool,  Eng. 


R.  E.  BOYD  &  CO. 

St.  Therese  St. 
Montreal  -  Quebec 


Dodge  Durable  Ribbons 
Panama  Carbon  Paper 
Panama  Woven  Edge  Ribbons 
X-Ray  Pencil  Carbon 

You  can  hold  your  trade  with  these  lines.  If 
you  have  a  customer  who  is  hard  to  please  write 
us  to  help  you  out.  We  know  carbon  paper  and 
typewriter  ribbon  and  carry  in  stock  every 
kind  that  is  made. 


G.  R.  Bradley  &  Co.  %£££% 


ing 

an. 


Manufacturers  and  Importers 


BOOKSELLER     AND     STATIONER 


ESMfflMMfflBBSMBM^^^^M^Mg^&SX^SMfflMg 


How  is  your  stock  of 

Picnic  Plates  and 
Paper  Drinking  Cups? 

We  carry  these  in  several 
styles  and  sizes. 

These  are  very  Profitable 
Lines  to  carry  during  the 
Summer,  and  are  in  regular 
demand  for  Picnic  Parties. 

If  not  already  carried  — 
order  to-day. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


.v^.\-.,Y.v,r»w«\ir^rr»ir/sflr«tf(>8fl 


NATIONAL 

Columnar  Books 


"COLUMNAR  BOOKS"  is  a  term  used  to  desig- 
nate a  wide  range  of  stock  books  with  multi- 
column  rulings.  No  two  firms  keep  books  just 
alike;  it  is  no  longer  necessary,  however,  to  have 
books  ruled  to  order.  Just  select  what  is  wanted 
from  the  National  Line  of  Columnar  Books. 

Send  for  folder  showing,  in  reduced  form,  many 
of  the  combination  rulings  in  National  Columnar 
Books. 

NATIONAL   BLANK   BOOK  CO. 

HOLYOKE,  MASS. 


EsterbrooK 


*, 


Pens 

\  250 
styles 


\ 


<& 


^ 


5<2 


v 


Ask 

your 

stationer 

Esterbrook's 

Relief  No.  314 

is  an  extraordin- 
ary   pen    that    ad- 
justs  itself   to   any 
desired  slant  and  writes 
smoother    than    the    old 
goose  quill.    Made  of  special 
alloyed    metal  —  won't    corrode 
and  finished  like  a  gold  pen. 

SFNO      1  Or       ,or  usc'ul    metal   bo*    containing  12  of  our  most 

OL.li  IS      l"t.     popiflar  pens,  Including   the   famous   Falcon  048. 

Write  for   illustrated   buoklet. 

Esterbrook  Pen  Mfg.  Co. 

New  York  Camden.  N.J. 

BROWN  BROS.  LIMITED,  Canadian  Agents,  Toronto 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory   and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


BOOKSELLER     A^D     STATIONER 


30  ounce 
for  Refilling 

11  ounce 

with  Cap  and 

Brush 

5  ounce 

with  Cap  and 

Brush 


"CLUCINE    IS     A    STICKER!" 


Menzies  &  Co.,  Limited 

25-27  Richmond  StJWest 


TORONTO 


-AGKNTS  FOR  CANADA— 


Twenty  Years  of  Experience. 


This  is  one  reason  why  we  know  how  !  ! 


There  are  other  reasons. 


CHAS.  S.  CLARK  COMPANY 

Publishers  of  Greeting  Cards,  Place  and  Tally  Cards,  Dinner  Favors.  Factory  and  Office,  141-143-145 
West  36th  Street,  New  York.  One-half  of  the  seventeenth  floor.  Fi  e  million  pieces  of  new  merchandise 
have  been  our    average   stock   for  the   las)-    two    years.      Make   our    sample   room    your    New   York    address. 


MOULDINGS 

PICTURE  FRAMES 

MIRRORS 

GLASS 

MATBOARD 

PICTURE    BACKING 


MATTHEWS'  QUALITY  PICTURE  FRAMES 

Our  travellers  are  now  carrying  many  new  lines  ttn  Fall  trade,  including  Special  lines  of 
Empty  frames  for  photographs  and  small  prints.  Do  not  fail  to  see  them,  as  their  artistic 
quality  is  of  the  highest  and  price  much  lower  than  ever  before. 

ASK  FOR  OUR  NEW  CATALOGUE    JUST  OUT 

MATTHEWS  BROS.  LIMITED,  788  Dundas  St.,  TORONTO 


HINKS,  WELLS  £C^ 


Registered 

Before  buying  <y  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


u 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  "Roy"  Tens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng.— the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors: 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


A.  RAMSAY  &  SON  CO. 

Agents  for  Winsor  & 
Newton,  London;  carry 
a  complete  line  of  Artists' 
Materials. 

A.  RAMSAY  &  SON  CO.,  Montreal 


BOOKSELLER  AND  STATIONER 


w^///^/^/^^^^^ 


KEEP  MOVING 


Take  a  lesson  from  the  theatre.  Since  Toy  Books,  Writing  Papers.  Blotting 
they  have  commercialized  Drama,  they  Paper,  Glucine,  Seccotine,  etc.,  for  all 
make  the  public  pay  them  tribute 
summer  and  winter.  The  Stationer  can 
do  the  same.  There  are  good  selling 
lines  for  every  season. 

Our  salesman  can  show  von  lines  that 


of  which  we  hold  the  best  agencies. 


Freshen  up  with  humorous  Picture 
lines,  Wedding  Novelties,  Post  Cards, 
Paper  Table  Napkins  and  Tissue  Paper 
Novelties. 


Get  in  your  orders  for  Private  Xmas 
Cards  NOW. 


will  keep  you  busy  selling  goods  in  the 
summer  months.  If  he  has  been  and 
gone — write  us. 

In  addition  to  summer  lines — now  is  the  Valentine,  Easter,  Hallowe'en  and  St. 
time  to  order  for  fall  delivery.  ,  Tally  Patrick's  Day  Cards  and  Novelties. 
Cards,  Guest  Cards,  Ball  Programmes,     Samples  NOW  ready. 

Have  cabled  for  a  stock  of  New  Hand-Colored  and 
Real  Photo  Bromide  VACATION  POST  CARDS  of 
$2."). 00  per  M.  Send  us  your  order  now.  How  many? 

MENZIES  &  COMPANY,  LIMITED 


NEW  ADDRESS 


439  KING  STREET  WEST 


TORONTO,  ONTARIO 


ONE  DOOR  WEST  OF  SPADJNA  AVE. 


fr//////^//////,W^^ 


BOOKSELLER     AND     STATIONER 


TALLY- CARDS 

PLACE-  CARDS 

vSCORE-B^D5TORALLCAMES 

GREETING-CARDS 

CONGRATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS-CARDS 

CHPJSTMAS-FOLDEKS 

CALENDAR*  MOUNTS 

PARTY-  INVITATIONS 

INITIAL*  STATIONEPCf 

DANCE-PROGRAMS 


chas-h-elliott-co- 

NOKTH  PHILADELPHIA 


RAYOMARt 

TRADE  MARK. 


STYLE  A. 


SCHOOL  CRAYONS 

FOR  EDUCATIONAL  WORK^/ 


EIGHT  COLORS 

pcRMAN  E  NT- 

WILL  NOT  SOILTHE   HANDS 


'S^-Myf  N  U  F*C TUB  EDiH I» 

THtAflERlEAKCRAYON  CO. 

"SAMDUSKY.OHIO  WALTHAM.HASS7. 


MADE    IN    U.S.A. 


CRAYONART 


is  a  wax  crayon  unequalled  for 
brilliancy  of  color  and  quality 
^ "™""—  of  material  that  enters  into  its 
makeup.  This  crayon  can  be  "overworked,  combined,  blend- 
ed and  modified,"  to  such  an  extent  that  results  obtainable 
are  truly  wonderful  and   artistic. 

"Crayonart"   may   be  termed  the  pinnacle  of  Wax  Crayons. 

Package  style   A,  containing  S  colors,   retails  for  five  cents. 

Package  style  G,   containing  16  colors,  retails  for  ten  cents. 

OBTAINABLE  FROM  JOBBERS. 


Made  in  Canada 

Garter's  Writing  Fluid 

Here  is  a-  blue-black  standard  office  ink.  It  is 
especially  adapted  for  uses  where  a  free-flowing, 
fine-writing,  non-fading  ink  is  required. 


After  all,   no  ink  like 
Carter's, 

The 

Carter's  Ink  Co. 

356  St.  Antoine  St. 
Montreal 


mum  mm  urging 


It  Sticks 


mamma  anna 


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TRADE     MAR 


GLUE 

A  pure  fish  glue  made 

according  to  the  Dennison 

standard  of  quality 


BOOKSELLER     AND     STATIONER 


The  Most  Remarkable  Book  of  the  Year 


*        Reviewed  by  1 24  journals  during  week  of  publication 


t 

tor* 
/iXT/         220   columns   of    Reviews   have   already   appeared 


»  BOM  » 


ELL: 

is  Love  Story 


by 

atharine  O'Shea 

(Mrs.    Charles  Stewart    Parnell) 

Most  of  the  Leading  London  and  Provincial  Dailies 
featured  it  on  their  posters  on   date   of   publication. 


<&gjjflfe 


HUT    MAT   It 


NEW  PARNELL 
REVELATIONS: 
AUTHOR 

INTERVIEWED 


With  Two  Rembrandt   Photogravures  and  16  Plates. 
Two  Volumes,   Medium  8vo.      -     $5.00  net  per  Set. 


THE  HOUSE  OF  CASSELL,  55  Bay  Street,  TORONTO 

LONDON  NEW  YORK  TORONTO  MELBOURNE 


10 


BOOKSELLER     AND     STATIONER 


WATERLOO  CENTENARY  1915 


"This   is   THE    Life   of  Wellington."— The   Globe. 

The  Life  of  Wellington 

The  Restoration  of  the  Martial  Poiver  of  Great  Britain. 

By    The    Right    Hon.    Si  K    HERBERT    MAXWEIL,    Bsirt..    I    Its. 

Author  of  "Robert  Bruce  and  the  Scottish  StruggU   o) 
Independence." 

SPECIAL    WATERLOO    CENTENARY   EDITION,   2    volumes,    leith 
nearly  flftti  illustrations  and  thirty  minis  and  battle  plans.    866 
/i/>.   Demy  8vo,  cloth  boards,  16a.  net.    Detailed  Prospectus  free. 

***The  previous  editions  are  still   to  be  had  :   -   vols.   :;r,s.   net   or 
l    vol.    lss.   net. 

in  the  Centenary  Celebrations  for  which  preparations  are  now  being  made, 
Wellington  is  the  overpowering  personality  that  will  stand  forth.  To  gain  an 
understanding  of  his  complex  and  wonderful  character  it  must  bo  studied  at 
liist    hand. 

A  Picturesque  Record  of  a  Great  Soldier. 

The  Rise  of  Wellington 

ll.v     FIELD-MARSHAL    KAItr.    ROBERTS,    V.C. 

SPECIAL    WATERLOO   CENTEX  i/.'l     EDITION,   large  crown   8vo, 
cloth  boards,  -s,  i\ii.  net.     With  illustrations  and  battle  plans. 

Kwn  tin    condensation  of  so  rasl   a   store  bl   mi al   ranst  not  be  apjw 

carelessly.     ''The    Rise   ol    Wellington,"    a    Little,    handy   and   authoritative    boos 
in    I'n  1. 1  Marshal    Earl   Roberts,   should   first    be   read,     i 

plan,   as  it   were,   in   square  miles.     Tl if  not   rood  bj    rood     II 

can   lie  studied   in   Sir   Berber!    Maxwell's  much    bulkii 


A    vivid   story,   thoroughly   well   done. 

The  Decline  and  Fall  of  Napoleon 

By    the    late    VISCOUNT    WOI.sEI.EV.    K.r.,    Field-Marshal. 

8PECIAB   WATERLOO  CENTEX  IRY  EDITION]   villi  illustrations 

mill   iitmis.     Large   crown    Sto,   cloth    boards,,  'is.   Gd.   net. 

As  there  arc  fewo  sides  to  every  question,  one  would  wish  to  explore  the 
opposed  camp.  That  chance  Field-Marshal  Lord  Wolseley's  compact  monograph, 
"The  Decline  and  Pall  of  Napoleon,"  affords.  It  covers  the  period  in  which 
the  two  masterful  personalities,  the  most  conspicuous  in  the  world,  with  de- 
voted men  by  the  hundred  thousand  at  their  call,  came  to  Kiips,  and  the  fate 
of  Europe  was  decided.  It  was  Wolseley  who  used  of  Napoleon  the  phrase 
quoted  above,  that  he  was  "by  far  the  greatest  of  all  great  men."  The  greatest 
met  a  greater, 

FORTHCOMING  BOOKS,  AUTUMN  1914 

The    ( 'itmerit    a«    Historian.         I'.v      Messrs.     flower,    ~\         Canadian 
Stanley  Jast  and   W.   W.  Topley,   Fully  illustrated,     -    Edition    no) 
6s.  net.     Detailed   prospectus,  post   free.  '     yet    placed. 

The  erpey's  Parson.  Bv  the  Rev.  <i  Hall,  of 
Lincoln,  fully  Illustrated,  10s.  6d.  net.  Detailed 
prospectus,    post    free 

A    Captain    of    the    Gordons    on    Service.      Bxperi-  "1 
enees   1800-1909,   being  letters,  etc.,  of  Capt.   1  >.   S.  Canadian 

Miller,   of   the  Cordon    Highlanders.     Fully    lllus-  f    Edition   nol 
trated,    los.    lid.    net.      Detailed    prospectus,    post        yel     placed. 

free.  J 

Wj    Somali  Book,  a    record  of  two  shooting   trips    |       Canadian 
!•>•  Capt.   A.   II.   B.    Mnsse.     Fully   Illustrated,    12s.    i     Edition   not 
im.  net.     Detailed   prospectus  free.  '    yd     placed 

l.orna    DOOM,  by   the   late    R.    D.    I'.l.iekninro.     Low's    *| 

Author's   Copyright    Edition.     With   photogravure  |  Canadian 

portrait  of  the  late  R.  D.  Blaekmore.  colored  lllus-  }     Edit! lot 

tratlons.     Large   drown   8vo,  528   pages,   cloth,  2s.  yel     placed. 

6d  J 


"I       Canadla 
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not 
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London:  Sampson  Low,  Marston  &  Co.,  Ltd.,  100  Southwark  St.,  S.E. 


606.  Congress  Playing  Cards. 


Gold  Edges. 


Air-Cushion   Finish. 


Club  Indexes. 


9 
* 


2 


Copyright,  1914,  by  The  U.  S.  Playi 


■  Cincinnati,  U.  S.  A. 


Always  Something  New  in  Congress 

The  famous    MONA   LISA   now  ready,  also  two  excellent  examples   of  color  blending   in 
the  new   HELEN   and   VIOLA. 

Every  sixty  days  a   new  design   is   added   to    CONGRESS new  issues  since  January 

1st  are   Harvest   Moon,   Alt   Heidelberg,  Volendam,   Helen,  Viola,   Mona   Lisa,  with   revis- 
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Send  for  CONGRESS   FOLDER  showing   all  designs actual  cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.  S.  A. 


BOOKSELLER     AND     STATIONER 


11 


SELL  SATISFACTION 


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Every  purchaser  gets  more  value  than  he  buys — and 
you  get  a  good  profit.     The  Swan  is  a  better  pen 
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Trade  papers,  both  here  and  in  the  United  States,  arc  featur- 
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12  BOOKSELLER     AND     STATIONER 


VALENTINE'S  NEW  TOY 

BOOKS 

It  is  not  to  be  wondered  at  that  the  Valentine  firm  should  give  the 
public  from  time  to  time  something  in  the  Novelty  line  to  enthuse 
over,  because  they  have  been  in  the  Publishing  business  for  nearly 
one  hundred  years,  and  have  the  means  and  the  organization  to 
"DO  THINGS." 

Of  all  the  lines  they  have  originated  and  perfected,  however,  one  of  the 
greatest,  if  not  THE  greatest,  is  their  new  line  of  Children's  Book 
Toys.  A  combination  of  a  Book  and  a  Toy  is  the  happy  idea  hit  upon 
by  the  President  of  the  Company,  Mr.  H.  J.  Valentine,  and  all  who 
have  seen  the  samples  are  united  in  their  praise  over  the  novel  and 
unique  idea. 

London  and  New  York  buyers,  who  are  among  the  shrewdest  in  the 
world,  simply  fell  in  line  to  place  their  orders.  Canadian  buyers,  who 
so  far  have  seen  the  samples,  are  doing  likewise. 

Our  travellers  have  started  to  cover  the  Dominion  with  a  full  range  of 
these  Book  Toys,  and  if  you  take  the  advice  of  "Bill  Wise,"  don't  hesi- 
tate about  placing  a  good-sized  order,  for  you  will  be  buying  a  sure- 
selling  article. 

The  line  is  Patented,  of  course,  and  cannot  be  bought  from  any  firm 
but  the  VALENTINE  &  SONS  UNITED  PUBLISHING  CO., 
LIMITED. 

Now,  as  it  is  a  difficult  thing  to  show  the  samples  to  every  dealer 
in  Canada  in  the  short  time  at  our  disposal  before  starting  import- 
ing, and  as  it  is  a  case  of  "First  come,  first  served,"  you  would  be  well 
advised  to  send  a  trial  order,  and  increase  it  when  the  traveller  gets 
around  your  way. 

The  prices  are  $2.00,  $3.00  and  $6.00  per  dozen,  F.O.B.  MONT- 
REAL. 

See  opposite  page  with  illustrations. 

The  Valentine  &  Sons  United  Publishing  Co.,  Limited 

TOY  BOOK  AND  POSTCARD  SPECIALISTS 
444  ST.  PAUL  STREET  V  V  MONTREAL,  QUE. 


BOOKSELLER      AND      STATIONER 


13 


THE  VERY  LATEST  NOVELTY 

CHILDREN'S  BOOK  TOYS 

A, 


VALENTINE'S 

BOOK  TOYS 

(PATENTED) 

Besides  containing  bright  little  stories  and  pictures,  these 
book  toys  have  aftixments,  such  as  dolls'  heads,  animals' 
heads  and  other  toy  features.  Many  of  them  rock  vigor- 
ously on  the  impulse  of  a  touch  and  will  afford  much  joy 
and  amusement  to  the  children. 

Send  a  (rial  order  now  and  increase  when  the  traveller 
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Price:  $2.00.  $3.00  and  $6.00  per  dozen  f.o.b.  Montreal. 


The  Valentine  &  Sons  United  Publishing  Co.,  Limited 

TOY  BOOK  SPECIALISTS 
444  ST.  PAUL  STREET  v  V  MONTREAL,  QUE. 


14 


BOOKSELLER     AND     STATIONER 


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Successors    to    The    Union    Card    and    Paper   Company,  Montreal 


Good  Suggestions  From  All  Over  Canada 

Booksellers    and    Stationers'   Question    Blanks    Being    Replied 
to    by    Many  Live    Dealers — Every    Dealer  Should   Co-operate 


THE  .MANNER  in  which  the  book- 
sellers and  stationers  are  co- 
operating  with  ns  in  connection 
with  the  forms  sent  out  to  all  subscrib- 
ers, is  niosl  gratifying. 

In  respect  to  the  one  dealing  with  the 
question  of  organization,  the  majority 
favor  an  independent  trade  association 
for  Canada.  This  is  a  big  question  and 
its  different  phases,  as  dealt  with  by 
those  of  the  merchants  who  gave  it  the 
most  careful  attention  and  who  made  it 
the  subject  of  extended  comments  in  fil- 
ling out  Bookseller  and  Stationer's 
special  report  sheet,  will  require  furth- 
er investigation  and  development  before 
the  subject  will  be  ready  for  presenta- 
tion in  definite  form  in  Bookseller  and 
Stationer. 

The  trade,  however,  can  depend  upon 
it  that  this  is  being  followed  up  and 
thai  the  fruits  of  the  preliminary  work 
will  shortly  materialize  in  the  columns 
of   Bookseller    and    Stationer. 

In  addition  to  --tills  interesting  ami 
important  question*,  much  promise  of 
good  things*  to  come  in  the  editorial 
pages  is  afforded  by  the  replies  received 
to    the   questions    on    the    other  report 

sheet. 

The   thorough    manner   in   which   most 


of  the  members  of  the  trade  replied  to 
the  various  questions  is  most  encourag- 
ing as  evidencing  their  appreciation  of 
the  value  to  them  of  the  work  Booksell- 
er and  Stationer  is  doing,  and  their 
readiness  in  co-operating  with  the  edit- 
ors, so  as  tu  facilitate  the  carrying  out  of 
the  program  for  better  things  than 
ever  editorially. 

But  while  we  are  able  to  express  it 
high  decree  of  gratification  in  this  con- 
nection, the  fact  remains  that  a  propor- 
tion of  the  trade  did  not  see  fit  to  take 
pains  to  carefully  deal  with  the  various 
questions  in  their  reports  and  some  did 
not    reply   at   all. 

The  merchants  should  remember  that 
all  this  work  is  being  done  essentially 
in  their  interests  -to  gather  facts,  pre- 
sent information  and  develop  special  ar- 
ticles that  will  actually  help  them  to  bet- 
ter  their   business. 

The  whole  success  of  Bookseller  and 
Stationer  is  due  to  Such  service,  which  is 
being  given  to  the  trade  month  in  and 
month  out   by  Bookseller  and  Stationer. 

If  it  were  not  so,  the  remarkable 
growth  of  Bookseller  am!  Stationer  in 
recent  year-  could  not  have  been  pos- 
sible. 


The  best  evidence  as  to  the  value  of 
the  paper  to  the  trade,  is  afforded  in 
the  advertising  pages  which  include  the 
leading  distributing  concerns  identified 
with  the  book,  stationery  and  associated 
trades. 

All  of  this  demonstrates  how  the  suc- 
i  ess  of  Bookseller  and  Stationer  depends 
upon  the  measure  of  its  service  to  the 
trade.  This  service  depends  largely  up- 
on co-operation. 

With  the  retailers  on  the  one  hand 
and  the  manufacturers,  publishers,  and 
distributors  on  the  other,  working  hand 
11  hand  with  Bookseller  and  Stationer, 
the  result  will  be  a  continuous  increase 
in  the  value  of  this  paper  to  all  members 
of  the  trade. 

Bookseller  and  Stationer  depends  up- 
on you  to  do  your  part. 

If  you  haven't  sent  in  your  reports 
dc  so   without  delay. 

If  you  did  not  deal  comprehensively 
with  the  set  of  questions,  and  something 
nice  occurred  to  you,  write  us 
again.  The  closer  we  work  together, 
11  e  'utter  will  it  be  for  the  interests  of 
the  booksellers  and  stationers  of 
(  anada. 


Features  of  This  Issue 

Report  of  Advertising  Clubs  Convention. 
How  to  Get  More  of  the  Greeting  Card  Business. 
Good  Features  of  Old  Established  Winnipeg  Store. 
Printed  Patterns  in  30-inch  Papers  for  1915. 
Interest  in  Postage  Stamps  is  Growing  Apace. 
Seven  Thousand  Dollar  Business  on  $400  Stock. 
Mailing  Lists  Are  Essential  in  Music  Department. 


15 


IK 


BOOKSELLER     AND     STATIONER 


i&fifiemtf 

NEW  GLASS  BOTTLE 

has  a  well-made  lip 
—  pours  perfectly 
and  averts  drip. 


I 


Ink  does  not  deteriorate  because 
lip  permits  perfect  corking. 

Any  of  the  following  wholesale  stationers  will  be  pleased  to  supply  you  : 


McFarlane,  Son  &  Hodgson,  Limited.  Montreal 
BrownlBros.,  Limited,  ....  Toronto 
Buntin,  Gillies  &  Co.,  Limited,  -  Hamilton 
Clark  Bros.  &  Co.,  Limited,  •   Winnipeg 


Smith,  Davidson  &  Wright,  Limited,  Vancouver 
J.  &  A.  McMillan,  -  -  -  -  St.  John,  N.B. 
Barnes  &  Co.,  Limited.  -  -  -  St.  John.  N.B. 
A.  &W.  McKinlay.  Limited.      -      Halifax.   N.S. 


H.  C.  Stephens,  Aldersgate  Street,  London,  England 
W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

DRUMMOND  BUILDING  MONTREAL 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Ad  Clubs  Movement  Stands  for  Truth 

Recent   Toronto    Convention    Adopted    Standards    of    Practice 
for    Each   Section    That    Will    Promote   High    Business  Ethics 


TORONTO,  July  2.—"  Honesty  is 
Advertising"  was  the  theme  that 
permeated  every  discussion  of  the 
many  sections  of  the  Associated  Adver- 
tising Clubs  of  the  World  at  the  mam- 
moth convention  held  here  last  week. 
Advertising'  men,  both  buyers  and  sellers 
of  space,  came  from  Great  Britain,  from 
the  remotest  centers  of  the  United 
States  and  from  all  over  Canada  to  at- 
tend  this  great  event. 

The  Associated  Advertising-  Clubs  di- 
vided themselves  up  into  sections  ac- 
cording to  the  nature  of  their  work.  Thus 
there  was  a  section  for  newspapers,  one 
for  the  trade  press,  for  magazines,  for 
agricultural  publications,  for  printing, 
for  retail  advertising-,  etc.,  etc.  It  was 
the  sessions  of  the  last  named  that  were 
attended  by  the  retail  trade.  At  all  of 
these  was  a  representative  of  Bookseller 
ami  Stationer.  The  keen  interest  shown 
by  those  who  listened  to  the  various  ad- 
dresses and  who  lead  in  the  discussions, 
w;is  ;i  feature.  Retailers  and  retail  ad- 
vertising men  came  from  all  over  the 
United  States.  There  were  some  Can- 
adians present,  but  there  should  have 
been  more;  and  then  men  from  across 
the  sea. 

One  of  the  chief  results  of  the  conven- 
tion was  the  drawing-  up  and  adoption 
of  "Standards  of  Practice"  for  each 
section.  These  "Standards  of  Practice" 
are  to  be  guides  in  the  future  to  both 
buyer  and  seller  of  space.  They  work 
for  the  elimination  of  misrepresentation 
in  advertising,  of  objectionable  advertis- 
ing and  for  the  placing  of  business  on  a 
higher  plane.  The  "Standards  of  Prac- 
tice" for  retailers  are  given  in  the  next 
column,  and  should  be  carefully  perused 
by  all  retail  advertisers. 

Co-operation  with  the  Retailer. 

Many  strong  points  in  favor  of  the 
manufacturer  co-operating  with  the 
dealer  were  elucidated  in  an  address  by 


Louis  K.  Liggett,  of  Boston,  Mass.,  presi- 
dent of  the  United  Drug  Co. 

The  subject  upon  which  Mr.  Liggett 
spoke,  that  of  the  importance  of  co- 
operation on  the  part  of  the  manufac- 
turer with  the  retailer  for  the  increase 
of  sale-,  was  one  which  he,  as  presi- 
dent of  the  United  Drug  Co.,  was  in  a 
position  to  deal  with  from  the  stand- 
point of  a  concern  which  has  taken  rad- 
ical steps  in  this  direction.  The  out- 
standing   feature    of    his    argument    for 


This  Truth  Emblem  may  now 

be    used    by    Local    Advertisers 

under   arrangement   with    Local 

Ad  Clubs 


The  Truth  Emblem  typifies  what 
the  organization  stands  for;  it  is 
the  key  to  the  method  by  which  it 
is  proposed  to  cleanse  the  untruth 
and  misrepresentation  from  adver- 
tising a~  a  whole  and  put  commer- 
cial and  mercantile  publicity  on  a 
Stronger     footing     with     the     public. 


closer  relations  between  the  two  big- 
business  factors  was  his  declaration  that 
the  dealer  and  manufacturer  should  al- 
low the  retailer  a  good  margin  of  profit; 
he  also  demanded  the  right  of  the  re- 
tailer to  sell  those  goods  which  did  re- 
turn him  good  profits  and  argued  that 
switching  sales  with  a  customer  was  not 
substitution  so  long-  as  the  customer  was 
17 


told  what  he  or  she  was  getting-,  and  so 
long  as  the  article  was  as  good  as  the 
one  asked  for. 

Mr.  Liggett  explained  the  basis  upon 
which  the  United  Drug  Company  has 
built  up  its  co-operative  business  all 
over  I  he  continent,  and  set  forth  that 
the  backbone  of  the  success  of  this  co- 
operation was  in  getting  the  confidence 
of  the  retailer;  in  this  respect  his  com- 
pany  had   been   fortunate. 

Profit  Margin  a  Big  Question. 

Getting-  the  confidence  of  the  retailer 
could  be  best  accomplished  by  allowing 
him  a  good  margin  of  profit.  On  this 
point  the  retailers  were  becoming  edu- 
cated, and  in  the  next  year  or  so  he  pre- 
dicted that  the  manufacturer  who  did 
not  give  attention  to  this  phase  of  his 
business  would  lose  out  materially. 

There  were  too  many  manufacturers 
who  thought  they  owned  the  store  of  the 
retailer.  The  manufacturer  did  not  do 
so,  and  neither  did  he  have  any  claim  on 
the  customer  who  bought  his  goods;  that 
person  was  the  customer  of  the  man  who 
paid  the  rent. 

Mr.  Liggett  instanced  one  company 
which  had  secured  the  confidence  of  the 
retailers  through  allowing  a  good  gross 
profit,  and  through  protecting  the  trade 
against  reduced  prices. 

Another  way  in  which  the  manufac- 
turer could  get  the  confidence  of  the  re- 
tailer was  through  service,  and  in  this 
regard  he  referred  to  refunds  on  unfair 
charges,  exchanges  for  breakages  and 
supplying,  live  advertising  material  for 
window  or  inside  displays. 

Switching  Not   Substitution. 

On  the  question  of  substitution — 
which  is  often  charged  against  the  re- 
tailer who  switches  a  customer  from  one 
article  to  another — Mr.  Liggett  struck 
straight  from  the  shoulder  and  placed 
the  trouble  at  the  door  of  the  manufac- 
turer   who    did    not    give    the    retailer 


18 


BO OK  SELLER     AND     STATIONER 


enough  profit  and  who  placed  him  in  the 
position  where  he  was  forced  by  the  ne- 
cessities of  business  to  turn  the  atten- 
tion of  the  customer  to  another  article 
upon  which  he  could  make  a  decent  mar- 
gin. 

Truth   for   Retailers. 

That  there  was  no  new  thing  to  say 
about  advertising  unless  there  was  a  new 
ideal  or  clearer  understanding  of  truth 
was  the  manner  in  which  C.  L.  Brittain, 
of  the  Kline  Cloak  &  Suit  Co..  Kansas 
City,  Me.,  introduced  an  address  in 
which  he  brought  forward  strong  argu- 
ments of  both  a  practical  and  theore- 
tical nature  for  advertising  in  which  the 
buying  public  can  at  all  times  pin  their 
faith. 

"We  may  talk  about  these  things  for 
years  and  study  them  for  scores  of 
years,"  he  said,  and  the  one  basic  law 
will  remain  unchanged.  All  we  can  hope 
to  learn  of  advertising  or  of  any  new  or 
old  science  will  have  to  be  learned  from 
its  fundamental  truth   or  principle. 

As  it  is  in  all  kinds  of  advertising, 
honesty  is  beginning  to  be  recognized 
a?,  the  most  important  factor  in  the  re- 
tail campaign.  You  can  all  remember 
when  advertising  was  looked  upon  as 
trickery  and  the  common  expression 
that  'It  is  just  some  sort  of  an  advertis- 
ing scheme.'  Thousands  and  thousands 
of  dollars  are  now  being  spent  for  the 
purpose  of  gaining  the  confidence  of 
the  advertising  public. 

Must  Know  the  Goods. 

"Some  business  men  think  that  if  the 
ad  pulls  the  crowd  and  the  selling  force 
gets  the  money  its  a  good  ad  and  a  fine 
combination  that  is  as  deeply  as  many 
think — just  to  get  the  money.  True  we 
advertise  to  get  the  money — no  question 
about  that,  but  men  steal  horses  to  get 
the  horses. 

"As  advertising  men  we  need  to  know 
the  truth  about  what  we  are  advertising 
— the  whole  truth  and  nothing  but  the 
truth;  a  lawyer  needs  to  know  the 
truth  about  his  case  in  order  to  win.  We 
need  to  be  honest  both  in  advertising 
and  selling.  Advertising  is  not  just 
white  space,  type,  pictures,  etc.  Adver- 
tising is  business  and  a  strong  business- 
building  factor.  In  order  to  accomplish 
the  greatest  good  in  the  shortest  time 
and  maintain  the  confidence  of  the  buy- 
ing public  we  must  know  something 
about  merchandise.  We  must  know 
when  it  is  right.  We  must  know  the 
truth  about  it.  We  must  know  the  good 
about  it.  We  must  tell  it  in  a  plain  and 
honest  but  enthusiastic  sort  of  way  that 
will  not  only  pull  trade  but  prove  to  be 
a  lasting  advertisement. 

"It  is  just  as  impossible  to  write  a 
truthful  but  business-pulling  advertise- 
ment if  the  merchandise  is  not  right  as 
it    is    to    write    a    truthful    news    storv 


about  something  that  never  happened. 
We  should  see  that  our  merchandise  is 
right. 

Not  for  One  Sale  Alone. 

"I  wouldn't  give  much  for  the  ad- 
vertising that  only  made  a  first  sale  and 
didn't  leave  the  customer  in  a  fit  condi- 
dition  of  good  feeling  toward  the  store 
to  come  back ;  it  ought  to  do  more  than 
that — it  ought  to  make  them  want  to 
brintr  a   friend.     And  it   will  if  the  ad- 


STANDARDS  OF  PRACTICE. 

The  folloiving  are  the  "Stand- 
ards of  Practice"  adopted  by  the 
Retail  Department  of  Advertis- 
ing at  the  annual  convention  of 
lhe  Associated  Advertising  Clubs 
of  America  held  at  Toronto  last 
week: 

Each  head  of  a  retail  enter- 
prise should  dedicate  his  best 
efforts  to  the  cause  of  Business 
Uplift  and  to  this  end  should 
pledge  himself: 

1.  To  consider,  first,  the  in- 
terests of  his  customers. 

2.  To  insist  on  the  courteous 
treatment  of  every  visitor. 

3.  To  permit  no  misrepre- 
sentation. 

4.  To  discontinue  careless, 
slurring  or  offensive  statements 
on  the  part  of  salespeople. 

5.  To  avoid  misrepresentation 
or  careless  indifference  in  ad- 
vertising. 

6.  To  see  that  comparison 
values  in  printed  announcements 
are  with  prices  previously  pre- 
vailing in  his  store,  unless  other- 
wise distinctly  stated. 

7.  To  avoid  the  use  of  such  ex- 
pressions as  "Were  $10,"  "Value 
$10,"  Elsewhere  $10,"  "Made  to 
Sell  at  $10,"  "The  $10  Kind," 
etc.,  where  their  use  would  give 
a  misleading  impression  to  the 
reader. 

8.  To  resent  strenuously — to 
the  point  of  withdrawal,  if 
necessary — the  "make-up"  of  his 
advertising  in  a  newspaper  next 
or  near  announcements  offensive 
to  good  taste  or  of  a  debasing 
nature. 

9.  To  demand  of  each  news- 
paper evidence  of  the  approxi- 
mate number  of  its  readers 
(based  on  copies  actually  sold), 
their  general  location  and  char- 
acter, and  a  statement  as  to  how 
they  were  secured — by  volun- 
tary subscription,  by  solicitation, 
by  premium  or  gifts. 

10.  To  urge  on  newspapers 
that  the  same  care  should  be 
shown  in  admitting  advertising 
to  their  columns  that  would  be 
shown  in  admitting  news  mat- 
ter to  their  columns  or  in  ex- 
pressing editorial  opinion  there; 
that  the  newspaper  should  feel 
itself  as  responsible  for  the  verity 
and  propriety  of  advertising  and 
news  in  its  columns  as  for  its 
editorials — always  giving  assur- 
ance that  he  will  welcome  just 
criticism,  of  his  own  advertising. 


vertisement  is     properly     merchandised 
and  the  values  are  honest." 

Condemning  the  Deceivers. 

Deceptive  advertising  received  a  blow 
straight  from  the  shoulder  in  the  paper 
of  A.  J.  Harding,  which  referred  to 
truthful  and  untruthful  advertising  and 
embraced  the  ideas  of  the  members  of 
the  vigilance  committee  in  this  con- 
nection. He  asked  if  it  was  deceptive 
for  a  merchant  to  sell  silk  hose  that  are 
seconds  and  sortings  at  19c,  when  he 
knew  that  if  they  were  perfect  goods 
the  selling  price  would  be  $\  1  Was  it  fair 
',<■  the  purchaser  to  permit  him  to  buy 
advertised  bargains  ( ?)  without  making 
him  acquainted  with  such  defects?  Was 
a  merchant  guilty  of  false  advertising 
when  he  knew  he  was  selling  damaged 
Lioods  to  an  innocent  purchaser,  as  per- 
iled J 

"He  is"  was  the  answer  of  Mr. 
Harding.  "Now  let  us  go  back  to  the 
beginning  of  the  sale.  The  wholesaler 
offers  the  merchant  a  special  lot  of  goods 
at  a  sacrifice  in  price.  He  buys  the  lot 
and  knows  the  faults  before  he  places 
them  on  sale.  But  he  offers  them  at  a 
sacrifice,  without  one  word  of  explana- 
tion to  his  purchaser.  What  would  hap- 
pen to  the  wholesaler  or  jobber  if  when 
ho.  sold  the  lot  to  the  merchant  nothing 
was  said  about  the  defects  and  he  simp- 
ly featured  the  low  price  without  a  word 
as  to  quality.  He  would  lose  the  con- 
fidence of  the  merchant  just  as  the  mer- 
chant loses  the  confidence  of  his  patrons. 
He  makes  the  sale  but  it  is  poor  busi- 
ness in  the  end. 

Mr.  Harding  asked  the  retailer  to 
give  the  public  the  same  consideration 
as  he  expected  himself.  Almost  any 
kind  of  advertising  would  bring  results 
but  the  point  was  whether  this  advertis- 
ing strengthened  the  link  between  the 
seller  and  the  buyer.  The  advertiser 
who  deceived  in  his  advertisements  was 
largely  deceiving  himself  in  the  end. 

"There  is  nothing  magical  about 
writing  honest  advertisements?  You 
must  co-operate  with  and  be  a  silent 
partner  of  public  opinion.  Confidence 
is  a  plant  of  slow  growth.  If  it  is 
abused  by  false  or  questionable  adver- 
tising it  withers  and  dies  of  exposure. 
If  it  is  planted  in  a  dependable  place 
and  that  place  is  known  for  its 
straight-forward  dealing  and  the  relia- 
bility of  its  advertising,  it  thrives,  grows 
and   spreads  out. 

SB 

Keep  Plenty  of  Change  on  Hand. 
One  of  the  ways  to  make  your  store 
popular  is  to  keep  plenty  of  change  on 
hand  and  be  willing  at  all  times  to 
change  the  largest  bill  for  the  smallest 
purchase.  Oftentimes  customers  just 
buy  some  trifling  article  in  order  to  get 
a  bill  changed,  but  every  little  bit  helps. 


BOOKSELLER     AND      STATIONER 


19 


Kewpies  for  the  Grown-Ups 

These  New  Uses  Include  Holders  for  Menu 
Cards — Japanese  Dolls  in  Accurate  Costumes — 
Bears  and  Cats  With  " Cuddle  Me"  Voice  Latest 
in  Animal  Toys. 


HAVING  conquered  the  hearts  of  the 
children  the  irrepressible  "Kew- 
pies" have  turned  their  attention 
the  grown  ups.  "Kewpie"  desk  sets  are 
shown  where  "Kewpie"  guards  the  ink 
well,  and  forms  the  handle  of  the  en- 
velope sealer,  and  the  desk  candlestick 
has  a  ' '  Kewpie ' '  on  its  base.  Holders  for 
place  and  menu  cards  are  also  decorated 
with  "Kewpies."  In  the  doll  line  the 
red  rubber  "Kewpie"  comes  for  baby's 
delight,  and  "Kewpie"  fanners,  police- 
men, Irishmen,  etc.,  are  new. 

Almost  Too  Much  Expression. 

The  doll  line  is  always  a  big  one  and 
heading  the  list  come  the  beautiful  baby 
dolls  These  dolls  have  bisque  heads, 
with  features  so  finely  moulded  that  they 
reproduce  perfectly  the  soft  satiny  baby 
skin.  The  eyes  open  and  close,  and  the 
parted  lips  show  two  pearly  teeth.  The 
body  is  of  papier-mache,  and  the  arms 
and  legs  are  all  jointed  and  modeled 
from  life. 

Character  babies  are  another  line 
without  which  no  doll  stock  is  complete. 
Indeed  it  would  seem  as  though  the  day 
of  the  old-time  expressionless  doll  was 
done  and  as  a  matter  of  fact  the  com- 
plaint might  be  made  that  some  dolls 
have  too  much  expression,  so  eccentric 
are  they.  Dolls  with  real  eyebrows  as 
well  as  real  hair  are  included  in  the  doll 
collection,  and  because  of  the  manner 
in  which  the  hair  is  inserted  these  eye- 
brows cannot  drop  out. 

Conspicuous  in  dolldom  are  the  black- 
haired,  almond-eyed  Japanese  costume 
dolls.  These  dolls  come  in  correct  Jap- 
anese dress  and  show  the  costumes  worn 
by  different  ranks  of  life  on  different 
occasions.  There  is  the  court  lady  in 
Winter  dress,  and  the  Geisha  girl  in 
holiday  attire;  there  is  the  lady  dressed 
for  shopping,  and  the  woman  of  the 
people  with  a  little  slant-eyed  baby  on 
her  back.  All  the  features  of  these 
Japanese  dolls  are  true  to  life.  Their 
fine  black  hair  is  carefully  and  correct- 
ly dressed  while  the  figures  are  accurate 
in  every  detail,  and  show  to  perfection 
the  ancient  and  modern  dress  of  Japan. 
The  costumes  are  of  silks,  crepes  and 
brocades  in  rich  Oriental  colorings. 
These  dolls  are  sold  in  case  lots  and 
there  are  forty-eight  dolls  in  the  assort- 
ment, both  prices  and  figures  being  as- 
sorted. These  dolls  should  look  attract- 
ive to  some  merchant  who  wishes  to 
start  the  toyselling  season  with  unique 
window  display.     These  Japanese  dolls. 


shown  in  a  Japanese  setting  would  be 
distinctly  new  and  would  stand  out 
from  the  ordinary  run  of  toy  windows. 
These  dolls  can  be  retailed  at  moderate 
prices  with  a  good  margin  of  profit. 

Animal  Toys  Unbreakable. 
Animal  toys  are  deservedly  growing  in 
favor,  because  makers  are  putting  out 
life-like  reproductions  of  the  animals 
imitated  and  also  because  those  of  the 
better  class  are  practically  unbreakable 
as  the  frame  of  the  body  is  of  steel. 
Moreover,  this  steel  frame  is  so  padded 
that  it  is  impossible  for  the  smallest 
child  to  hurt  itself  with  the  frame  of 
one  of  these  toys.  The  stuffing  material 
used  is  light  and  clean,  for  saw-dust 
and  animal  hair  is  not  used  now  by  the 
manufacturers  of  the  best  lines  of  ani- 
mal toys.  The  weight  of  these  toys  is 
another  point  that  receives  attention, 
every  effort  being  made  to  reduce  it  as 


AN  ODD  COMBINATION. 

Kewpie  dolls,  in  sizes  ranging  from  a 
couple  of  inches  up,  are  being  used  with 
a  variety  of  fancy  goods,  as  illustrated  in 
this  article.  The  life-like  chimpanzee  is 
practically  indestructible.  His  growl, 
when  moved,  is  amusing  and  almost  dis- 
concerting. Both  shown  bv  Geo.  Borgfeldt 
&  Co.,  Ltd. 


much  as  possible,  as  this  is  appreciated 
by  small  owners  and  also  reduces  the 
cost  of  the  toy  because  the  freight 
charges  are  lessened.  Where  paint  is 
used  the  colors  for  very  obvious  reasons 
must  be  non-poisonous  in  their  composi- 
tion so  that  their  small  owners  may 
come  to  no  harm.  Animals  mounted  on 
wheels  can  be  ridden  by  even  large 
children  as  both  wheels  and  their  axles 
are  strong  and  tested  for  weight  before 
being  used. 

An  animal  toy  is  twice  as  attractive 
if  it  has  a  voice,  and  the  majority  of 
animals  can  be  made  to  speak  either  by 
pressing  or  turning  the  body  or  by  pul- 
ling a  leather  strap.  The  new  voice  for 
bears  and  cats  is  the  "cuddle  me" 
voice  which  resounds  when  the  body  is 
pressed.  » 

Whole  Noah's  Ark  in  Variety. 

The  line  is  a  large  one  and  includes 
almost  the  whole  Noah's  Ark  list.  Bears 
come  in  big  variety — there  are  baby  bears 
dressed  like  dollies,  speed  away  Teddies, 
jointed  Teddies  with  sweaters  and 
knickers,  Boston  terriers,  dachshunds, 
squirrels,  elephants,  camels,  geese,  rab- 
bits— gray,  white  and  spotted — roosters, 
hens  and  chickens,  cats  of  all  kinds, 
camels,  lions,  cows,  lambs  and  most  rea- 
listic pink  pigs,  also  beautiful  riding 
horses  in  many  sizes.  Roly-poly  cats, 
rabbits,  bears,  and  monkeys  are  shown 
for  the  benefit  of  the  smaller  children. 

Earrings  Selling  Well. 

One  of  the  best  selling  items  in  the 
fancy  jewelry  line  is  earrings.  These  ear- 
rings are  of  the  screw-on  variety,  and, 
therefore,  can  be  worn  without  the  ears 
being  pierced.  The  best  sellers  at  the 
present  moment  are  either  the  long  drops 
or  quite  large  rings,  and  more  jet  ones 
are  sold  than  of  any  other  kind.  Amber 
is  also  good,  and  there  are  signs  that 
silver  and  rhinestone  earrings  will  be 
worn  later.  Jet  combined  with  rhine- 
stones  are  selling  now,  and  jet  and  coral 
is  also  well  liked.  The  craze  for  ear- 
rings seems  to  have  come  in  with  that  of 
wearing  bead  chains,  and  has  grown  al- 
most as  rapidly,  and  the  majority  of 
women  nowadays  have  taken  to  the 
wearing  of  earrings,  and,  as  before 
stated,  it  is  the  long  drop  and  the  ring 
variety  that  are  selling. 

Tortoise  shell  umbrella  handles  are 
set  with  amber,  topaz,  amethyst,  etc. 

Animals  and  birds  are  favorite  forms 
just  now  with  stones  for  the  eyes,  etc. 

Jet  and  coral  necklaces  are  very  ef- 
fective, ending-  in  a  long  spike-shaped 
piece  of  jet. 

Match  boxes  of  white  ware  are  orna- 
mented with  little  Dutch  boys  and  maid- 
ens with  round  faces  and  wide  opened 
eyes;  filled  with  candy  these  are  inter- 
esting souvenirs  for  children's  parties. 


20 


BOOKSELLER      AND     STATIONER 


The  MacLean  Publishing  Company 

LIMITED 

JOHN   BAYNE   MACLEAN  -  -  -  President 

H.  T.  HUNTER  ....         General  Manager 

PUBLISHERS  OF 

Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 


FINDLAY   I.   WEAVER 


Manager 


CABLE    ADDRESSES 
CANADA:   Macpubco,  Toronto.    ENGLAND:   Atabek,   London,   Eng. 

OFFICES 

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fhieago  A.  II.  Byrne.  Suite  007,  Marquette  Bldg.,  140  Dearborn  St. 

SUBSCRIPTION 

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6d. ;   elsewhere  Ca. 

PUBLISHED    MONTHLY 


Vol.  XXX. 


JULY,  1914. 


No. 


Editorial    Survey 


THE  SUBSCRIBER  PAYS  THE  POSTAGE. 

A  N  ARTICLE  appears  in  this  issue  dealing  fully  with 
what  has  come  to  be  known  as  "the  second-class 
postal  rate  situation."  The  amount  of  postage  which  pub- 
lishers are  compelled  to  pay  on  newspapers  and  periodicals 
is  a  question  of  very  real  interest  to  every  subscriber  for 
what  ever  the  rate  decided  upon  by  the  authorities  an 
amount  sufficient  to  meet  it  must  be  collected  on  each  sub- 
scription. In  the  early  days  of  the  postal  system  in  Can- 
ada the  publisher  did  not  inter  into  the  transaction  at  all, 
individual  payments  being  made  direct  by  the  subscriber 
to  the  local  postmaster  on  receipt  of  each  paper.  This 
system  would  be  obviously  impracticable  now,  yet  the 
I'ostmaster-General  threatens  to  put  it  into  operation 
again.  The  present  method  of  having  the  publisher  pay 
a  lump  sum  to  cover  the  entire  postage  bill  on  each  edi- 
tion of  his  paper  and  then  add  to  his  subscription  price 
each  subscriber's  share  of  the  total  amount  is  infinitely 
better.  The  authorities  are  not  put  to  any  inconvenience 
or  loss  of  revenue  and  the  subscriber  knows  when  he  sub- 
scribes for  a  paper  the  exact  amount  it  will  cost  for  a 
given  time.  But,  as  before,  the  subscriber  pays  the 
postage. 

As  to  the  responsibility  for  the  rate  that  has  rested 
with  Parliament  ever  since  Confederation  and  we  believe 
our  readers  will  agree  that  a  matter  of  such  vital  im- 
portance not  only  to  the  revenue  of  the  country  but  to 
the  public  at  large  should  be  decided  by  the  people's  repre- 
sentatives and  by  them  alone.  The  Postmaster-General, 
lion.  L.  P.  Pelletier,  has  recently  made  an  unsuccessful 
attempt  to  take  this  great  power  away  from  Parliament 
and  place  it  in  the  hands  ot  officials  of  his  department. 
This  is  fully  explained  in  the  article  in  this  issue  already 
referred  to  and  the  tactics  he  pursued  in  his  vain  endeavors 
made  interesting  reading. 

The  threat  of  the  Postmaster-General  to  penalize  trade 
papers  has  a  particular  interest  for  readers  of  Bookseller 
and  Stationer.     If  he  were  permitted  to  do  this  it  might 


mean  an  almost  prohibitive  subscription  price  on  this 
paper  and  others  similar  to  it  serving  other  trades.  .Just 
why  publications  which  serve  business  men  in  the  same 
manner  as  the  government  bulletins  serve  farmers  should 
be  discriminated  against  is  hard  to  imagine  and  it  is  cer- 
tain that  Parliament  would  not  be  so  inconsistent,  but  this 
is  an  instance  of  what  would  probably  occur  1 1'  the  Post- 
master-General ever  succeeds  in  securing  arbitrary  power 
to  lix  postage  rates  on  newspapers.  The  fight  which  the 
publishers  are  putting  up  on  behalf  of  their  subscribers 
should  have  the  interest,  and  if  necessary  the  practical 
support  of  every  business  man  in  Canada. 


PATRIOTISM  A  BUSINESS  ASSET. 

PATRIOTISM  is  one  of  the  inborn  characteristics  of 
the  human  race.  In  some  countries  it  is  more  pro- 
nounced than  in  others,  partly  because  it  has  been  devol- 
oped  to  a  great  extent  by  demonstration  and  literature 
ami  partly  because  some  countries  possess  a  unique  his- 
tory or  distinction  by  means  of  which  the  patriotism  of 
the  citizens  of  all  classes  is  stirred  into  enthusiastic  ex- 
pression. This  is  true  of  some  of  the  smaller  countries 
or  dependencies  SUCh  as  Ireland.  Denmark,  Holland,  Swit- 
zerland, etc.  Even  in  countries  which  are  not  in  the  fore- 
front of  the  world's  progress  and  whose  citizens  do  not 
appear  to  have  a  great  deal  upon  which  to  congratulate 
themselves,  the  spirit  of  patriotism  is  by  no  means  dead. 
In  Russia,  lor  instance,  torn  as  it  is  by  internal  dissention, 
idass  fighting  against  class,  the  ambition  to  make  their 
land  a  belter  place  in  which  to  live,  rather  than  desert  her 
is  the  dominating  "cause"  that  inspires  the  revolt  of  the 
common  people  against  the  autocratic  parasites. 

And  what  of  Canada?  Is  there  in  all  the  world  a  land, 
big  or  little,  independent  or  dependent,  that  can  boast 
such  a  spontaneous  and  unaffected  patriotism  as  stirs  the 
breasts  of  the  rank  and  file  of  Canadian  citizens.  Resting 
on  the  laurels  of  her  magnificent  past  and  looking  forward 
proudly  and  confidently  to  her  more  splendid  future,  Can- 
ada as  a  nation  within  the  glorious  British  Empire,  has 
developed  a  love  of  country  that  is  at  once  the  wonder 
and  the  envy  of  many  older  nations. 

Patriotism  might  be  compared  to  Niagara  Falls.  Like 
that  world-famed  spectacle  with  its  dual  possession  of  re- 
markable scenic  beauty  and  tremendous  generating  power. 
patriotism  not  only  provides  an  outlet  for  pent-up  human 
emotion  but  is  at  the  same  time  a  real,  vital  force  in  the 
affairs  of  the  nation.  This  force,  incidental  though  it  is, 
can  be  turned  to  trood  account  in  the  world  of  business, 
and  in  no  line  is  this  fact  more  evident  than  in  the  sale  of 
books  and  stationery.  The  bookseller  and  stationer  who  is 
not  taking  advantage  of  every  opportunity  to  "cash  in" 
on  the  patriotic  spirit  that  prevails  in  Canada  is  neglecting 
a  very  valuable  and  very  economical  field  for  developing 
business. 

We  do  not  refer  only  to  the  sale  of  flags  and  fireworks 
— important  though  these  lines  are  and  there  are  numerous 
possibilities  for  pushing  their  sale  at  other  than  the  recog- 
nized national  holidays.  There  are  many  other  lines  too, 
such  as  patriotic  pictures  and  novelties  which  should  not 
be  overlooked.  Post  cards  bearing  Dominion  or  Provincial 
coats  of  arms,  beaver  and  maple  leaf  and  flag  designs,  are 
always  good  sellers  and  the  dealer  who  does  not  carry  a 
good  range  of  these  staples  is  doing  an  injustice  to  himself 
and  his  customers.  There  is  always  a  ready  sale  for  writ- 
ing pads,  boxed  stationery,  exercise  books,  scribblers,  etc., 
decorated  with  patriotic  designs.  The  main  advantage  of 
stocking  such  goods  is  that  they  are  staple  lines  and  there 


BOOKSELLER     AND      STATIONER 


21 


is  no  risk  in  handling  them.  They  will  be  as  poular  next 
year  as  this  and  they  are  not  affected  by  seasons  or 
weather. 

It  is  in  the  realm  of  hooks  where  the  patriotic  spirit 
can  be  turned  to  the  greatest  profit  by  the  energetic  and 
aggressive  dealer.  The  number  of  books  by  Canadians  or 
about  Canada  is  increasing  steadily  and  with  the  increase 
is  coming  also  a  better  quality  and  greater  variety.  In 
our  last  issue  we  reported  an  address  given  by  Frank  Wise, 
president  of  the  Macmillan  Company  of  Canada,  in  which 
he  expressed  the  view  that  what  Canada  needs  in  this  con- 
nection is  the  development  of  an  appreciative  reading 
public.  .Mr.  Wise  touched  the  vital  spot  of  the  whole 
situation  in  the  remark  referred  to  and  we  would  add  thai 
the  responsibility  for  the  development  of  thai  essential 
factor — an  appreciative  reading  public— rests  very  largely 
upon  the  booksellers  of  Canada.  The  result  will  be  the 
retaining  for  this  country  of  the  younger  writers  who 
might  otherwise  feel  obliged  in  many  cases  to  seek  the 
wider  scope  of  the  British  or  American  markets  and  the 
return  of  many  of  the  older  Canadian  writers  who  have 
been  diverted  from  the  production  of  Canadian  literature 
because  of  insufficient  support. 

Bui  what  can  Canadian  booksellers  do  right  now  in  the 
way  of  "cashing  in"  on  the  patriotic  spirit  and  profiting 
more  full\  by  the  Canadian  publications  now  on  the  mar- 
ket? There  have  been  a  number  of  important  additions 
to  Canadian  literature  recently  thai  might  be  referred  to 
in  passing.  The  late  Hon.  (1.  \Y.  Ross'  hook  on  the  Senate, 
Sir  Geo.  E.  Coster's  "Canadian  Addresses."  and  Sir 
Charles  TuppeCs  Reminescences  are  outstanding  titles. 
The  Life  of  Lord  Strathcona  will  be  published  shortly. 
The  sale  of  any  or  all  of  these  books  and  others  similar  to 
them  can  be  considerably  increased  by  occasional  wii 
and  table  displays  ami  by  judiciously  "pushing  them"  in 
the  regular  course  of  business.  Supplementing  I 
methods  much  can  be  accomplished  by  means  of  good  news- 
paper advertising  in  the  local  papers  and  the  use  of  adver- 
tising matter  and  circular  letters  sent  out  to  a  select  mail- 
ing list.  A  strong  appeal  can  he  made  to  adherents  of  the 
same  political  faith  as  that  held  by  an  author  such  as  the 
late  Senator  Ross  or  Sir  Geo.  E.  Foster.  A  carefully 
selected  mailing  list  and  a  strong  partizan  appeal  by  means 
of  a  eulogy  of  the  author,  embodied  in  a  personal  letter 
will  be  found  to  he  a  very  practical  means  of  increasing 
the  sales  of  these  and  similar  books. 

In  addition  to  works  of  a  political  or  national  character 
there  are  a  number  of  lighter  books,  the  plots  of  which 
are  laid  in  Canada,  which  make  a  strong  appeal  to  the 
novel  reading  public.  Pick  an  otherwise  commonplace 
novel  from  a  table  containing  a  dozen  or  more  and  mention 
the  fact  that  the  story  is  one  of  life  in  the  mountains  of 
British  Columbia  or  on  the  prairies  or  indicate  in  some  way 
that  it  is  a  book  about  Canada  and  you  have  the  pros- 
pective customer's  interest  at  once.  And  the  reader  will 
not  be  disappointed  if  the  plot  is  not  quite  up  to  the 
standard  if  he  is  satisfied  that  the  author  has  faithfully 
portrayed  some  phase  of  Canadian  life. 

There  is  a  big  and  ever  widening  field  for  the  activities 
of  Canadian  booksellers  in  the  developing  of  a  demand  for 
native  Canadian  literature  and  consequent  larger  sales  and 
increased  profits  for  the  progressive  dealers  who  adopt  this 
policy. 

The  patriotic  spirit  means  more  than  affected  enthusi- 
asm and  violent  flag  waving — it  is  a  sincere  and  devoted 
love  of  country  and  the  genuine  steam  behind  it  can  be 
turned  into  a  valuable  business  asset  by  every  enterprising 
Canadian  bookseller  and  stationer  who  proceeds  to  utilize 
it. 


"PLAY  BALL!" 

/CANADA  occupies  an  enviable  place  in  the  realm  of 
^  sport.  To-day  in  the  midst  of  the  glorious  summer 
season  the  exclamation  at  the  head  of  this  article  is  heard 
in  every  open  spot  where  people  congregate,  he  it  vacant 
lot  or  stadium,  and  the  spirit  of  play  occupies  a  prominent 
place  in  the  minds  of  all,  young  and  old  alike.  The  sta- 
tionery store  that  does  not  lead  as  an  emporium  for  sport- 
ing goods  during  the  summer  months  will  not  make  the 
besl  possible  showing  in  the  race  for  popularity.  Even  in 
the  big  cities  there  is  no  reason  why  stationers  should  not 
lead  in  this  desirable  trade,  especially  those  located  in 
Suburban  districts.  The  wise  dealer  is  the  one  who  will 
emphasize  the  play  spirit  during  the  summer  months 
window  displays,  new-paper  advertisements,  show  cards 
and  personal  salesmanship  should  all  In-  employed  I"  this 
v)]i}.  There  is  perhaps  no  side  line  attached  t.i  the  book 
and  stationery  trade  that  can  he  built  up  so  quickly  and 
factorily  as  the  trade  in  sporting  goods.  If  the 
lit  they  advertise  themselves  and  it  should 
not  lie  forgotten  that  it  is  invariably  worth  more  to  a 
store  to  sell  quality  goods  than  cheaper  lines,  for  when 
comparisons  are  made  in  the  intervals  of  the  game  the 

price   doesn'1    count    SO   much    a-   the   article   that    is   called 

upon  in  respond  to  the  <■ mand  of  the  player.     Quality 

win-    in    sporting    g Is   every   time.     The   slogan    "Play 

Ball!"  is  typical  of  the  whole  summer  season  and  an  at- 
tractive card  bearing  the  words  would  make  an  excellent 
central  feature  lor  a  window  display.  Leave  no  -tone 
unturned  in  your  endeavor  to  become  the  acknowl 
leader  in  tic  -ale  of  sporting  goods  in  your  town.  It  will 
pay  you   in  more  wa\  -   I  han  one. 


PLAN  A  VACATION  FOR  YOURSELF. 

DOOKSELLEK   AND  STATIONER  has  met   merchants 

■*-*  who  have  said,  "I've  never  taken  a  regular  summer 
holiday  in  five  years,  only  a  day  off  now  and  then.  1 
r  seem  to  have  the  time."  Some  have  said  it  with 
conscious  pride:  some  with  regret.  The  former  offer  a 
rocky  field  lor  missionary  effort  ;  the  latter  are  more  hope- 
ful. Their  tone  implies  at  least  that  they  would  if  they 
could;  that  they  are  trying  to  work  it  out  for  next  sum 
mer  It  seems  almost  an  axiom  to  remark  that  the  pro- 
prietor who  has  not  reached  the  condition  where  he  has 
capable  understudies  requiries  a  two  or  three  weeks'  rest 
more  than  any  of  his  employees.  But  some  go  on.  toiling 
early  and  late,  and  pay  the  toll  for  working  the  machine 
of  life  beyond  its  guaranteed  capacity.  As  has  been  re- 
marked, "Life  on  earth  is  short  and  we  are  a  long  time 
dead." 

The  fear  that  "The  store  cannot  get  along  without 
me."  is  usually  the  excuse  and  often  the  reason  for  tossing 
aside  the  holiday  slip  that  should  have  a  yearly  place  in 
your  own  pay  envelope.  In  many  cases  it  is  not  to  the 
credit  of  the  proprietor  if  he  has  no  one  whom  he  has 
trained  to  take  his  place  for  two  weeks  during  an  off- 
season. Often  this  testing  out  of  the  temporary  manager 
turns  out  to  be  one  of  the  most  valuable  of  experiences 
both  for  yourself  and  for  him.  It  may  mean  the  possi- 
bility of  reconstructing  the  relation  of  yourself  to  your 
own  business,  the  shifting  of  many  a  load,  greater  leisure 
for  a  broad  planning  in  future,  a  conservation  of  your  own 
energy.  Business  to-day  issues  an  imperative  demand 
for  it. 

m 

THIS  IS  THE  season  for  featuring  automobile  road  maps. 
See  that  they  are  given  prominence  in  your  counter  and 
window  displays. 


Printed  Patterns  in  30-inch  Papers  for  1915 

Manufacturers  Follow  Up  Popularity  for  Oatmeals  and  Ingrains 
With  Papers  to  Compete  With  Import  Business  in  1915 — A  Futur- 
ist Note  of  Black — Blue  Has  a  Showing — Patterns  Printed  in 
Wash  Colors  so  as  Not  to  Obliterate  the  Vari-Colored  Weave  of 
the  Paper. 


WHILE  the  new  line  of  wall- 
papers which  is  now  being 
shown  for  next  year's  busi- 
ness shows  a  continuance  of  the  ten- 
dency towards  quiet  effects — and  in 
some  cases  an  emphasis  of  it — there 
are  some  warmer  designs  for  the 
living-rooms  usually  in  tones  of 
browns,  mauves  and  greys,  with 
foliage  and  forest  effects;  while  for 
those  who  have  felt  the  influence  of 
the  futurist  school  of  art  there  is  a 
note  in  some  of  the  designs  which 
will  harmonize  with  their  ideas. 

This  futurist  note  is  the  introduc- 
tion of  black  in  a  number  of  patterns. 
To  those  who  have  not  developed 
ideas  along  this  line  of  decorative 
thought,  the  use  of  black  would  give 
the  impression  of  a  sombre  effect,  but 
when  it  is  used  in  proper  proportions 
with  other  colors,  there  is  a  remark- 
able alertness  and  snap  to  the  color 
scheme  which  cannot  fail  to  make  an 
immediate  impression.  However,  the 
introduction  of  the  futurist  note  is 
yet  little  more  than  a  prediction  of 
what  may  be  looked  for  in  the  com- 
ing season. 

As  has  been  predicted,  the  new 
papers  show  an  effort  to  use  the 
difficult  blue.  Strong  shades  are 
being  introduced  for  the  dining 
and  living-rooms,  but  it  is  a  color 
that  requires  very  careful  handling. 
and  can  generally  be  used  to  best  ad- 
vantage in  a  room  with  a  southern 
exposure.  There  is  also  a  new  pump- 
kin shade  for  halls  and  stairways. 

One  of  the  outstanding  features  of 
the  new  line  is  the  introduction  of 
printed  thirty-inch  papers.  This  is 
the  result  of  the  impression  created 
on  the  manufacturers  by  the  great 
popularity  of  the  ingrain  and  oat- 
meal papers,  for  it  is  figured  that  a 
share  of  this  popularity  was  due  to 
the  greater  width.  In  the  introduc- 
tion of  these  papers  also  there  is  an 
effort  to  educate  people  to  the  use  of 
better  class  wall  coverings,  in  which 
they  should  have  the  co-operation  of 
the  retailers  who  stand  to  make 
larger  profits. 

With  the  printed  papers  in  the 
thirty-inch  width  there  are  wide  cut- 
out borders  which  will  be  an  added 
factor  in  enabling  dealers  handling 
the  new  line  to  place  them  in  com- 
petition with  the  high-priced  impor- 
tations  from   Japan   and   other  coun- 


From    new    Sprint;    lines 
Limited. 


of   Stawntons, 


1 

J 

Sample  of  1915  lines  of  wallpaper 
of   Wat-. on,   Foster  Co.,  Limited. 


tries,  which  have  the  frieze  stamped 
on  the  border  paper  so  as  to  cover  the 
entire  wall  above  the  plate  rail  or 
moulding  with  a  single  piece.  The 
combination  of  the  cut-out  borders 
with  the  wide  papers  will  give  an  ap- 
pearance that  will  compare  favorably 
witli  the  importations  and  should  ap- 
peal to  the  trade  where  a  good  paper 
is  wanted  at  a  moderate  price.  With 
the  use  of  strappings  and  base  run- 
ners there  is  a  great  range  of  possi- 
bilities for  the  new  width. 

In  the  thirty-inch  papers  there  are 
cable  net  and  rubble  designs  embossed 
in  high  relief,  the  material  being  a 
heavy  fibre  stock,  which  carries  the 
embossing  very  effectively.  There 
are  a  large  and  excellent  range  of 
original  weave  effects  and  all-over 
patterns,  some  of  which  are  adapted 
for  use  on  both  walls  and  ceilings, 
with  an  exquisite  range  of  high-class 
hand-printed  decorations  to  match. 
The  cable  net  and  rubble  designs  are 
also  introduced  in  the  Itaglio  oat- 
meals in  a  large  variety  of  beautiful 
shades  that  are  richer  and  more  effec- 
tive than  the  plain  oatmeals.  Trim- 
mers to  matcli  are  used. 

There  are  also  the  plain  stippled 
oatmeals,  with  exquisite  render- 
ings in  transparent  colors,  which 
allow  the  texture  of  the  goods 
to  show  through  the  pigment. 
With  these  new  specialties  are 
an  appropriate  range  of  hangings, 
together  with  rear  cuts  and  trimmers. 
Heavy  hide  leathers  are  shown  in 
lacquer  finish  and  embossed  to  repro- 
duce the  actual  grain  of  the  leather. 
These  are  in  rich  plain  goods  with 
frieze  to  match  or  printed  in  appro- 
priate patterns. 

Some  New  Foliage  Designs. 

The  stippled  oatmeals  were  brought 
out  last  season,  and  found  favor  by 
their  beautiful  shades  and  exquisite 
effect  of  the  vari-colored  fibre  which 
forms  the  surface.  This  year  printed 
designs  have  been  introduced.  In 
printing  the  patterns,  care  has  been 
taken  not  to  obliterate  the  charm 
which  lies  in  the  vari-colored  fibre  of 
the  ground.  Wash  colors  are  used, 
which  allow  the  fibre  to  show  right 
through.  Delightful  effects  are  ob- 
tained. There  are  new  patterns  in 
foliage  design,  with  just  a  suggestion 
of  bright  colors  in  the  flowers  scat- 
tered   here    and    there    amongst    the 


22 


BOOKSELLER   AND   STATIONER 


23 


large  leaves.  Then  there  is  a  self-toned 
•conventional  pattern  which  forms  a 
stripe,  with  a  dash  of  brilliant  tone  in 
the  dividing  lines  of  the  pattern. 

Woven  and  All-over  Effects 

The  new  Mattines,  which  stand  out  in 
the  thirty-inch  goods,  should  be  met 
with  keen  admiration  and  create  big 
sales.  They  are  in  original  weave  and 
all-over  patterns  and  in  a  variety  of 
aesthetic  colorings.  These  are  very  at- 
tractive and  eminently  practical,  and 
are  shown  with  matching  hand-painted 
trimmers  in  a  splendid  variety  of  high- 
class  designs  and  colorings. 

New  21-inch  Parlor  Paper. 

For  the  housekeeper  who  is  troubled 
with  that  Springtime  problem  of  what 
to  put  on  the  parlor  walls  one  manufac- 
turer has  made  a  special  effort.  This  is 
a  new  line  with  all  original  designs. 
There  is  a  rainbow  of  colorings  in  at- 
tractive and  appropriate  hues.  The 
patterns,  21  inches  wide,  are  pressed  out 
in  high  relief  on  extra  heavy  special 
stock,  the  texture  of  the  silken  fabrics 
which  they  resemble  being  accurately  re- 
produced. This  is  a  line  which  compares 
favorably  with  the  imported  goods,  and 
i ;  one  which  retailers  should  try  to  press 
at,  encouraging  the  higher  artistic  idea 
in  wall  covering. 

For  the  bedroom  and  the  reception- 
room  there  will  be  dainty  effects  in  cre- 
tonnes, chintz,  dimity  and  muslin  de- 
signs, with  striped  backgrounds  in  soft 
colorings.  Some  very  formal  conven- 
tional designs  with  woven  effects  are 
shown  also  in  colors,  and  some  in  which 
a  silvery  shimmer  predominates.  For 
the  dining-room  there  are  tapestry 
effects.  These  are  treated  with  a  new 
oil  over-printing  process,  which  closely 
reproduces  the  actual  weave  of  the  fab- 
ric. So  finely  executed  is  the  workman- 
ship that  it  is  hard  to  realize  that  one 
io  not  beholding  the  warp  and  woof  of 
the  actual  fabric. 

With  such  papers  for  the  bedroom  and 
living-rooms,  cretonne  hangings  can  be 
effectively  shown,  and  dealers  who  have 
tried  the  combination  have  found  it  very 
satisfactory  as  a  business  bringer.  Even 
a  larger  range  of  cretonnes  is  being 
shown,  which  give  perfect  harmony  with 
the  wallpaper,  and  at  once  give  the  cus- 
tomer an  idea  of  the  relative  effect  of 
one  on  the  other.  Dealers  will  do  well 
to  give  prominence  to  cretonnes  for  win- 
dow decorations  where  the  draping  of 
the  soft  material  is  very  effective  in  set- 
ting off  the  wallpaper — showing  the  ac- 
tua1  appearance  of  the  paper  will  often 
turn  a  doubtful  prospect  into  a  pur- 
chaser. 


!«SBBBggy^i5»flEMaK»a:-as 


From     1915    lines    of       Colin      MeArthur      &    Co. 


BUY  AT  HOME. 

Kerksmith  &  Kickshaw  deal  in  wax 
and  Chinese  eggs  and  carpel  tm-ks.  They 
are  good  sports  in  every  way;  they 
cough  up  money  every  day  to  make  the 
town  a  better  place  in  which  to  live  and 
push  your  face.  They  hire  a  dozen 
clerks  or  more,  who  wait  on  patrons  in 
their  store.  Our  cross  roads  burg  they 
would  upbuild,  and  see  it  with  glad 
people  filled,  and  to  that  end  they  blow 
their  scads  like  truly  patriotic  lads.  But 
when  wo  need  of  eggs  a  few.  we  send 
away  to  Timbuctoo;  and  when  a  carpet 
tack  we  wish,  it's  shipped  from 
Ypsilanti,  Mich.  Each  has  the  notion  in 
his  dome  that  tilings  are  best  away  from 
home,  and  so  we  order  hods  and  hats, 
and  humming-birds  and  Maltese  cats, 
from  strangers  in  some  town  remote, 
who  would  not  know  us  from  a  goat.  We 
ship  away  our  hard-earned  kale,  and  get" 
our  fourth-rate  junk  by  mail.  Say,  are 
we  seers,  or  are  we  fools?  Those 
strangers  don't  support  our  schools,  or 
keep  the  peeler  on   his  beat,  or  help  to 


pave  Commercial  street.  They  do  not 
] paint  the  village  pump  or  build  a  fence 
around  the  dump.  If  our  old  burg  were 
blown  away  they  wouldn't  care  a  bale  of 
hay.  Kerksmith  &  Kickshaw  ought  to 
<j.ot  the  local  trade,  already  yet. 

WALT  MASON. 


THE    SHORTEST    BOOK   REVIEW. 

The  time-honored  precept,  "The  King 
can  do  no  wrong,"  inspired  one  of  the 
most  caustic  book  reviews  ever  pub- 
lished. When  Louis  XVIII.  issued  his 
"Voyage  a  Coblentz,"  the  Constitu- 
tionnel  gave  it  a  notice  of  exactly  two 
lines:  "If  this  little  volume  was  written 
by  the  King  it  is  above  criticism;  if  not 
the  work  of  his  majesty,  it  is  below 
criticism. "  Contrary  to  the  usual  prac- 
tice of  French  newspapers,  this  review- 
was  unsigned,  and  the  secret  of  its 
authorship  has  never  been  made  public. 
— London  Chronicle. 


How  to  Get  More  of  the  Greeting  Card  Trade 

Aggressive  Selling  Methods,   Personal  Solicitation  and  Judicious  Advertising 
Will   Build   up  Big  Business   in   the   Personal   and   Christmas   Greeting   Cards 


WHAT  would  you  think  of  a 
dealer  who  had  the  opportunity 
to  greatly  increase  his  turnover 
(.ii  someone  else's  capital  and  turned  it 
down?  Who  had  the  chance  to  push  a 
line  in  popular  demand  and  showing  a 
clear  profit  of  Prom  20  per  cent,  to  50 
per  cent.,  yet  complacently  folded  his 
hands  and  let  it.  slide,  until  some  more 
essive  stranger  from  a  far-oil'  town 
came  and  whipped  the  cream  from  the 
local  trade  and  left  the  dealer  only  the 
skim  .' 

This  is  no  far-fetched  picture,  hut  .111 
actual  illustration  of  what,  has  happened 
year  after  year  with  the  personal  and 
Christmas   greeting  card   business. 

1  [appilj  1  lie  booksellers  and  stat  ioners 

are   awakening    1 'e    and    more    to   the 

value    and    importance    of    the    personal 
greeting  card  trade,  not  only  for  its  in- 
dividual   profit,    hip    also    for    the 
amount    id'    very    desirable    trade    it    at- 
ti  act  -tot  he  store. 

lint  if  the  coming  season's  sales  are 
to    exceed    the    last    to   any    appreciable 


extent,    more    thorough    and    aggressive 

selling  methods  will  have  to  be  adopted. 
What  chance  is  there  of  creating  the 
customer's  desire  for  personal  greeting 
cards  when  those  costly  sample  hooks 
are  laid  away  beneath  the  counter  or  on 
a  ,  out-of-the-way  eorner  of  it,  and  when 
the  salesman  himself  shows  no  particular 
irteresl  beyond  that  of  opening  the 
I  01  ks  and  quot  ing  prii  es  .' 

The  persona]  greeting  card  is  a 
peculiar  line,  and  cannot  he  handled  the 
same  as  an  overy-dav  commodity  that 
lias  a  steady  demand.  The  demand  for 
onal  greeting  card  to  a  large  ex- 
tent   has  to   he  created. 

To   make  the   most    out    of   the   greeting 

card  trace  the  Held  or  locality  should  be 

extensively     and    intensively    developed. 

lint    before   this  can    he    performed   with 

are   several   other 

lal     must     he    attended    to.    chief 

iett  is  to 

Study  Your  Line. 

The  finished  effect   is  not   all   there  is 
to  the   sale  of  greeting   card-.     They  do 


Novel  ideas  in  make  up  and  design  give  individuality  to  the  pleasing  sentiments  in 

Him   Bros. '  line. 

24 


mi  -ell  by  sight  alone.  It  makes  a  real 
difference  with  your  customer  to  know 
the  cards  you  are  offering  him  are  not 
merely  printed,  but  steel  die  embossed, 
and  that  this  is  one  of  the  most  costly 
ods  of  reproduction.  Just  to  know 
that   hand-made   paper  is  used   instead  of 

machine-made   antique   may   cause  your 

customer  to  decide  in  favor  of  your  line. 

are  I  he  little  things  your  cu-tomer 

may  not  notice  at  first  glance,  but  which 
make   a    big   difference    when    it    comes    to 

Loosening  the  purse-strings,  especially 
for   a    more   expensive   line. 

Study  well,  then,  the  line  you  are 
handling.  Investigate  it  ami  take  it  to 
pieces,  as  it  were.  Find  out  what  color 
01'  finish  is  I  he  popular  paper  -tuck  of 
the  moment;  what  is  the  newest  in 
borders,  edgii  >r  designs.  Find  out 
why  the  delicate  sentiment  is  more 
antly  expressed  with  the  delicate, 
swinging  letter:  the  more  vigorous 
thought  with  the  heavier  sturdy  line: 
the   purely   Christmas    gree  the 

Old  English  letter.  Have  reasons  for 
knowing  individuality  is  given  a  certain 
line  by  being  hand-painted  or  produced 

Mine  other  special   method   - 
dlicd  ion. 

The  clerk  or  clerks  allotted  to  the  sale 
of  the  curds  cannot  know  too  much 
about  all  the  little  things  that  enter  into 
their  production  and  secure  the  finished 

effect.  These  ;ire  the  points  upon  which 
in  must  base  his  selling  talk.  These  are 
tic  points  that  will  enable  him  to  per- 
suade your  customers  to  p  your 
line  in  preference  to  others,  or  even- 
create  a  desire  for  them  where  none  ex- 
isted  before. 

Study  Your  Customers'  Personalities.. 
Next  in  importance  to  a  thorough 
knowledge  of  your  line  is  a  study  of  the 
presonalit  ies  of  your  customers.  It  is 
not  intended  that  the  bookseller  make  a 
study  of  character  analysis,  even  though 
tins  would  assist  him  materially  in  the 
sale  of  many  other  articles.  The  inten- 
tion is  merely  to  study  your  customers, 
so  as  to  know  beforehand  what  sort  of 
cards  are  Likely  to  appeal  to  them  in' 
style  and  sentiment.  To  suggest  to  a 
man  a  card  that  Hides  up  with  his 
peculiar  personality  or  that  is  likely  to 
express  and  represent  his  own  feelings 
and  sentiments  is  to  touch  a  personal 
<hord  that  makes  him  feel  instinctively 
the  cards  you  are  offering  are  just  the- 
little  messages  he  would  like  to  send  out. 
Delicate  sentiment  in  frail  and  dainty 
coloring  is  seldom  appropriate  from  a 
big,  coarse,  robust  man.  Neither  does 
the  crude  jest   come  appropriately  from 


BOOKSELLER     AND      STATIONER 


25 


ri,e  woman  of  refined  tastes  and  feelings. 
Suggesting  the  proper  and  most  suitable 
cards  has  a  direct  effect  upon  sales. 
Study  your  customers  and  endeavor  to 
link  your  line  with  their  personalities. 

Door-to-Door  Solicitation. 

That  in  many  cases  the  personal  greet- 
ing card  trade,  cannot  be  handled  suc- 
cessfully within-shop  is  evidenced  by  the 
fact  that  each  fall  itinerant  salesmen 
from  out-of-town  dealers  literally  comb 
nearly  every  district  in  the  country  by 
this  very  same  method  of  house-to- 
house  solicitation.  To  be  able  to  handle 
the  trade  within  the  store  through  at- 
tractive window  displays,  aggressive 
selling  methods  and  well-planned  adver- 
tising is,  of  course,  the  more  desirable 
method.  But  the  bookseller  and  sta- 
tioner must  tackle  conditions  as  they 
are;  must  meet  these  outsiders  sword 
to  sword.  He  must  get  outside  and 
handle  this  trade  by  the  door-to-door 
od  if  he  is  to  successfully  compete 
with  the  outside  salesman. 

this  work  might  be  handled  by  one  or 
more  of  the  clerks  of  the  store.  Or  if 
this  is  not  practicable,  additional  local 
help  could  be  profitably  engaged,  prefer- 
ably someone  well  known,  of  engaging 
appearance,  pleasing  personality,  and 
who  could  properly  absorb  ami  diffuse 
the   spirit    el:'  the   work. 

Naturally  the  local  bookseller  or  sales- 
man has  many  things  in  his  favor  that 
the  out-of-town  man  must  light  down  or 
overcome.  There  is  an  intimate  relation- 
slap  and  confidence  unconsciously  exist- 
ing between  the  local  man  and  his  pros- 
pective customers  that  helps  materially 
in  winning  sales. 

If  then  the  experiences  of  former 
years  have  proved  that  this  outside  com- 
petition cannot  he  successfully  com- 
bated in  your  locality  through  window 
displays  and  advertising  alone,  make  it 
a  point  that  this  season  the  door-to-door 
method  will  at  least  be  given  a  fair  trial. 

Necessity    of    Carefully    Planned 
Advertising. 

In  the  boosting  of  personal  greeting 
card  sales,  whether  handled  within-shop 
or  by  the  door-to-door  method,  the  value 
of  judicious  and  carefully-thought-out 
newspaper  advertising  and  circular  mat- 
ter cannot  be  overlooked  with  impunity. 

The  purchase  of  personal  greeting 
cards  is  usually  a  matter  of  heart  in- 
terest or  personal  feeling.  Your  adver- 
tising then  will  win  response  only  in 
the  measure  in  which  you  touch  the 
heart-chords  of  the  people.  Appeal  to 
their  sense  of  kinship,  their  love  of 
home  and  home-folks,  their  desire  to  be 
represented  round  the  fireside,  if  not  in 
person  at  least  in  thought  or  memory. 
The  appeal  to  friendship  or  social  duty 
are  also  frequently  used  very  effectively. 

Plan     your     advertising     in     advance, 


Pleasing   originality    in    design    an. I    treatment    characterize   Sutcliffe    &    Co.'s    offerings 

ot  "Things  Different." 


based  on  different  appeals.     Have  each 

advertisement  or  circular  follow  on  in 
logical  order  until  you  leach  the  climax 
where  immediate  action  is  absolutely 
necessary  in  order  to  secure  a  choice  of 
styles  or  even  get  the  finished  cards  in 
sufficient  time. 

The  profit  on  personal  greeting  cards 
is  so  large  in  comparison  with  the  small 
amount  of  work  there  is  connected  with 
tliem  that  it  would  pay  handsomely  to 
push  your  greeting  card  line  to  the  limit 
this  coming  season. 

('all  the  attention  of  your  customers 
tn.  your  line  both  by  suggestion,  display- 
cards  and  window  displays.  Study  your 
line  in  all  its  variations.  Study  the  per- 
sonalities and  tastes  of  your  customers, 
and  endeavor  to  select  and  suggest  the 
style  and  character  of  card  most  likely 
to  fittingly  express  their  individual  feel- 
ings. Take  advantage  of  the  value  of 
personal  contact  by  the  door-to-door  or 
ofnee-to-office  solicitation,  back  up  the 
whole  with  carefully-planned  and  per- 
sistent advertising,  and  your  sales  in 
personal  greeting  cards  this  coming  sea- 


son  will   undoubtedly   surpass  your  most 
sanguine  expectations. 


REVIEW  OF     SOME    OF     THE     1914 
GREETING  CARD  LISTS. 

'TpllK  FACT  that  many  of  the  manii- 
facturers  of  personal  greeting  cards- 
have  this  year  greatly  increased  their 
production  cost  and  spared  no  effort  ami 
expense  make  the  coming  season's 
lines  of  particular  interest  am1  value. 
Much  of  the  art  work,  engraving  and 
embossing  is  secured  only  at  enoromus 
expense  and  in  many  cases  the  portfolios 
and  sample  books  being  distributed 
amone  the  trade  cost  in  themselves  up- 
wards of  ten  dollars  apiece. 

The  Lyon  &   James  Line. 

Among  the  lines  that  will  be  handled 
extensively  this  coming  season  that  of 
Lyon  and  -Tames,  Toronto,  i~  distinguish- 
ed by  a  sort  of  dainty  elegance  and  re- 
finement. It  is  evident  the  aim  of  the 
producers  has  been  to  secure  a  charact- 


2G 


IS  0  0  K  S  KLLER     AND     STATIO  N  E  R 


er  and  excellence  for  the  cards  thai 
would   give  a   fitting  atmosphere  to  the 

expression  of  their  well-chosen  senti- 
ments. Naturally,  steed-die  embossing 
and  steed  etching  have  been  employed 
rather  extensively  and  with  telling  effect. 
The  unique  and  absolutely  new  designs 
this  season  have  been  rendered  with  a 
delicate  touch  that  seems  to  emphasize 
their  mace  and  beauty,  tine  and  deli- 
cate edgings  in  colors  and  gold  bevelled 
edarings   being  quite   popular. 

The    sti  ck    used    on    all    the    cards    has 


ronto  by  Canadian  artists  and  designers 
and  the  character  of  the  work  speaks 
well  for  their  ability. 

The  Birn  Bros.  Lines. 

There  is  a  pleasing  character  to  all 
the  Birn  Bros,  lines — handled  in  Can- 
ada by  A.  Roy  MacDougall  Co..  Toronto 
— that  should  make  them  popular  wher- 
ever offered. 

The  Gem  Series  js  particularly  neat 
and  novel  in  character  and  make-up. 
Novel   stocks,     pleasing      sentiment   and 


Raphael  luck  6  Sotv    l'J 


-Mt-M. 


been  si  lected  with  disci  iminai ing  ■  are 
for  quality,  character  and  novelty.  Em- 
bossed linen  finish  cards  and  imported 
hand    made    paper   are    n~v<\    extensively 

in    this    line. 

A    very      noteworthy      feature   of   the 

Lyon   &  -I s  series  is  that    all  if  the 

cards   have   I  een    prepared   right    in   To- 


UPPL      ®*r<6 


gold    leal    embossing  seem  to  be  its  out- 
standing   features. 

The  Dominion  Series  is  another  line 
that  should  have  a  big  demand  especially 
among  those  who  wish  to  remember  their 
friends  abroad.  Put  up  in  booklet  form 
caught  with  dainty  ribbon  and  the 
I  pmt  page  showing  a  typical  Cana- 
dian  scene  or  coat   of  arms,  the   Domin- 


ion Series  presents  a  very  attractive 
group. 

The  Wallet  is  another  very  interest- 
ing series  in  the  Birn  Bros.  line.  The 
card  has  all  the  appearance  of  the  regu- 
lar Christmas  greeting  card  except  that 
inside  is  placed  a  pocket  or  "wallet." 
A  card  is  slipped  in  this  pocket  on  which 
the  sender  places  his  autograph  and  little 
personal  greeting-.  The  idea  is  a  novel 
one  and  should  take  well.  The  cards  are 
all  daintly  designed  and  reproduced  by 
steel  die  embossing. 

The  Slip-in  Post  Card  series  derives 
its  name  from  the  fact  that  a  space  is 
left  in  the  inside  of  the  card  for  the 
sender  to  (dace  a  local  view  post  card. 
ograpb  or  snap  shot.  The  scope  for 
individuality  that  this  allows  will  un- 
doubtedly be  greatly  appreciated.  Many 
of  the  cards  are  so  designed  to  take  the 
name  of  the  city  or  town  in  gold  leaf  em- 
bossing, which  also  gives  a  local  touch  to 

the   series. 

One  of  the  daintiest  anil  newest  ideas 
in  the  Birn  Bros,  line  is  the  Autograph 
series.  A  little  card  is  permanently 
bound  inside  the  cover  and  bears  the 
autograph  of  the  sender.  The  idea  is 
unique,  the  cards  are  tastily  designed 
and  should  prove  a  quick  ami  popular 
seller. 

The  Volland  Line. 

Possessing  a  character  and  originality 
all  their  own,  the  Volland  Line,  repres- 
ented in  Canada  by  Win.  E.  Coutts,  Tor- 
onto, should  prove  a  most  popular  line 
the  coming  season.  Unique  and  band- 
colored  designs,  exquisite  lettering  and 
stock  of  unusual  character  and  finish 
seem  to  he  the  outstanding  features. 

The  Sutcliffe  Co.  Line. 

"Things  Different."  is  the  title  the 
Sutcliffe  Co.,  Limited,  Toronto,  give  to 
their  line  of  Christmas  greeting  cards 
and  the  title  admirably  fits  the  character 
of  the  wide  range  of  lines  they  are  of- 
fering this  season.  Their  group  com- 
prises lines  well  known  for  their  char- 
acter and  distinctiveness,  including  the 
Boston  line  of  steel  die  and  copperplate 
production ;  the  S.  Carpenter  line  of 
beautifully  hand-colored  card  creations: 
the  J.  R.  Howe  line  of  unusual  excellence 
in  design,  lettering  and  fine  sentiment; 
the  Huzza  Co.'s  items  of  beautiful  col- 
oring ami  decoration  of  a  pleasing  type; 
together  with  the  Red-Letter  line  of 
novel  ideas  in  arrangement,  design  and 
sentiment. 

The  Menzie  &  Co.  Line. 

Dainty  designs  well  rendered,  novel  ar- 
rangements, good  quality  stock  and  be- 
lievable sentiment  combine  to  make  the 
Menzie  line  one  of  unusual  excellence. 
The  pleasing  character  of  the  cards 
throughout  the  whole  series  is  such  as 
to  create  fur  them  a  good  demand  wher- 
ever displaved. 


BOOKSELLER     AND     STATIONER 


27 


NEW     IDEA     FOR     CHRISTMAS 
CARDS. 

A  new  idea  in  personal  Christmas 
cards  has  been  introduced  by  the 
Raphael  Tuck  &  Sons  Co.  this  year  in 
their  series  of  "Pot-Pourri"  perfumed 
cards.  The  outstanding  feature  is  that 
each  card  has  an  elaborately  decorated 
vase  or  other  ornament,  which  is  pierced 
to  allow  the  perfume  from  a  tiny  sachet 
satchel  beneath  it  to  escape.  At  first 
eight  such  an  addition  to  the  card  is  not 
suspected,  and  the  pleasure  is  heightened 
by  the  discovery  of  the  hidden  scent. 

The  accompanying  illustration  will 
help  the  reader  to  better  appreciate  just 
how  tins  original  idea  is  carried  out. 


MAKE      WINDOW     DISPLAYS     AT- 
TRACTIVE. 

An  asset  of  which  the  value  is  fre- 
quently underestimated  or  overlooked  en- 
tirely by  the  stationer  is  the  practically 
limitless  range  of  effective  combinations 
in  stuck  display  made  possible  by  the 
sreat  variety  of  merchandise  carried. 
Pew  stores  are  stocked  with  goods  so  di- 
versified in  character  or  which  comprise 
so  many  articles  which  lend  themselves 
tu  pleasing  and  attractive  arrangement 
as  is  the  stationer's.  The  value  of  the 
show  window  as  a  publicity  medium  can 
hardly  be  overrated.  How  much  of  this 
value  is  utilized  depends  to  a  great  de- 
gree, of  course,  upon  the  skill  and  taste 
of  the  window  dresser.  It  is  certain, 
however,  that  frequent  changing  of  the 
display  from  one  harmonious  or  striking 
combination  to  another  adds  greatly  to 
the  power  of  the  window  as  a  business 
getter.      This    is   especially    true    in    the 


MAKING     YOUR     HELPERS     MORE 
EFFICIENT. 

By  L.  M.  Cross. 

Don't  make  a  practice  of  ridiculing 
the  weakness  and  faults  of  an  employee 
before  the  others;  don't  get  even  impa- 
tient  with  him  over  his  apparent  dulness. 
but  give  him  a  chance.  Have  little  quiet, 
sympathetic,  heart  to  heart  talks  with 
him  alone  occasionally,  and  in  these 
meetings  praise  him  all  that  you  can 
conscientiously.  You  may  succeed  in 
making  a  most  helpful  and  valuable  em- 
ployee by  a  little  sympathetic  interest. 
We  know  of  a  careless,  indifferent  and 
inefficient  lad  who  grew  into  a  prosper- 
ous merchant  because  of  the  personal 
interest  and  attention  of  his  boss. 

You  can  be  certain  that  you  will  not 
make  an  efficient  helper  of  the  indiffer- 
ent one  by  heaping  ridicule  upon  him, 
and  showing  a  spirit  of  constant  fault 
finding.  He  may  have  slumbering  facul- 
ties that  arc  just  waiting  to  be  roused 
into  effective  action  by  some  kindly  in- 
terest and  advice  from  YOU. 


Live  News  of  the  Stationery  Trade 

Gleaned   from   All    Parts  of  Canada 


Ingersoll. — Murray 's  book  store  are 
about  to  install  a  new  front. 

Fire  Loss. — Richard  Barrett,  station- 
ery dealer  at  Powassan,  Ont.,  was  burned 
out. 

J.  B.  Reid,  Bank  street,  Ottawa,  sus- 
tained small  loss  by  fire  recently,  covered 
by  insurance. 

Obtained  Charter. — The  Canadian  Pic- 
ture Stamp  Co.,  Limited,  Ottawa,  has 
obtained  a  charter. 

Victoria,  B.C. — The  Thomson  Sta- 
tionery Co.  has  taken  over  the  store  and 
business  formerly  run  by  the  Fullbrook 
Savers  Co..  Government  street. 

Swift  Current,  Sask.—  The  South  Side 
Drug  Store  opened  recently  under  new 
ownership.  An  entirely  new  stock  of 
drugs,  stationery,  etc.,  has  been  pur- 
chased. 

Winnipeg. — Claude  Ball,  formerly 
buyer  for  Frank  Morris,  has  severed  his 
connection  with  that  firm,  and  is  now 
running  a  news  stand  in  the  St.  Charles 
Hotel. 

The  Winnipeg  branch  of  the  Imperial 
News  Co.  have  been  appointed  agents 
for  the  Saturday  Evening  Post,  Ladies' 
Home  Journal,  Country  Gentleman,  and 
Criterion  of  Fashion  for  the  city  of 
Winnipeg  and  vicinity. 

Making   Addition   to    Store. — W.     K. 

Ireland  &  Co.,  booksellers  and  stationers, 
Owen  Sound,  Ont.,  are  building  a  two- 
siory  addition  to  their  store.  When  com- 
pleted this  firm  will  have  one  of  the 
finest  book  and  stationery  stores  to  be 
found  anywhere. 

J.  A.  Macaulay,  who  covers  the  west- 
ern part  of  the  United  States  and  the 
Par  East  (Australia,  China.  Japan, 
Philippines,  etc.)  for  the  Carter's  Ink 
( 'ompany,  dropped  in  at  their  Montreal 
factory  the  other  day  on  his  way  back 
to  the  Pacific  Coast.  He  starts  on  an- 
other trip  to  the  Ear  East  very  shortly. 

James  Gordon,  of  T.  Webster  &  Co., 
Liverpool,  England,  makers  and  proprie- 
tors of  the  Giamine  specialties,  includ- 
ing writing,  marking,  stylograph  and 
fountain  pens,  inks,  stencil  inks,  sealing- 
wax,  etc.,  has  arrived  in  Canada  for  a 
three  months'  stay,  during  which  time 
he  will  arrange  for  sole  agencies  west  of 
Toronto  for  lines  which  will  interest 
stationery  jobbers.  The  Webster  con- 
cern is  represented  in  Eastern  Canada 
bv  R.  E.  Bovd  &  Co  ,  of  Montreal. 


MacLeod,  Alta. — R.  B.  Barnes,  sta- 
tioner, has  removed  to  more  commodious 
piemises  in  the  Matthews  Block,  just 
south  of  the  Bank  of  Commerce. 

Moose  Jaw.— H.  Kempton,  of  Kemp- 
ton  Bros..  Weyburn,  is  at  present  manag- 
ing the  Hammond  Stationery  Co.'s  busi- 
ness at  Moose  Jaw.  in  the  temporary  ab- 
sence of  the  manager,  who  is  away  for 
the  summer  months. 

Melfort,     Sask.— A.     N.     Humphreys, 

who  sold  his  stationery  and  fancy  goods 
business  here  last  summer,  returned 
from  the  coast  last  month.  He  is  open- 
11  :g  up  business  again  in  the  Wild  Block 
in  order  to  dispose  of  some  stock  left  on 
his  hands. 

Montreal. — $600  worth  of  fountain 
pens,  gold  pencils,  etc.,  were  stolen  from 
Oliver  Barwick's  stationery  store,  152- 
154  Craig  street  W.  It  is  believed  that 
the  burglary  was  committed  by  an  or- 
ganized gang  of  burglars  that  has  been 
operating  in  Montreal  on  and  off  for  the 
past  six  months. 

Haileybury,  Ont. — The  Strong  Drug 
Co.  has  added  an  extensive  stationery 
department,  the  formal  opening  of  which 
was  celebrated  in  a  unique  manner  on 
Saturday.  June  27.  by  the  company 
giving  away  3,000  roses  to  their  cus- 
tomers.  The  electric  fixtures,  silent 
salesmen,  etc.,  are  of  the  latest  design, 
and  the  store  is  completely  up-to-date  in 
every  respect.  They  also  have  drug  and 
jewelry  departments. 

Drowned  While  Bathing. — Fred  R. 
Bawden,  26  years  of  age,  traveler  for 
the  Consolidated  Stationery  Co.,  Winni- 
peg,  was  drowned  while  in  bathing  at 
Winnipeg  beach  on  June  20.  Mr.  Baw- 
den was  a  good  swimmer,  but  was 
stricken  with  cramps  and  was  drowned 
before  help  reached  him.  He  was  born 
ir.  London,  England,  and  came  to  Canada 
seven  years  as'o.  He  had  been  with  the 
(  onsolidated  Stationery  Co.  for  the  past 
two  vears. 


Getting  Business  From  a  Competitor. 
It  is  perfectly  fair  to  increase  your 
own  trade  by  getting  business  away 
from  your  competitor,  but  don't  allow 
yourself  to  do  things  merely  to  injure 
a  competitor  when  it  will  not  bring  in- 
creased business  to  your  store.  Wise 
merchants  have  discovered  that  the  more 
business  their  competitors  do  the  better 
it  is  for  themselves. 


Good  Features  of  Old-Established  Winnipeg  Store 

Russell,  Lang  &  Co.  Have  Built  Up  Fine  Business  by  Studying 
Customers'  Needs — Established  1882 — Quality  Goods  Empha- 
sized—  Gallery    in     the     Store    Gives     Increased     Selling    Space 


RUSSELL,  LANG  &  CO.,  Ltd.,  are 
one  of  the  few  exclusive  book- 
sellers and  stationers  in  Winni- 
peg. The  business  was  commenced  in 
1882  by  William  D.  Russell,  who  is  still 
connected  with  the  firm,  fie  started  on 
£i  Small  scale  on  Mam  Street.  It  has 
steadily  grown,  until  to-day  it,  is  one  of 
(lie  largesl  book  and  stationery  busi- 
nesses in  Canada. 

The  president  and  managing  director  is 
Lisgar  L.  Langj  who  is  known  through- 
out the  city  as  an  authority  on  books.  He 
devotes  the  most  of  his  time  to  the  ex- 
tension of  the  mail  order  business  and 
general  supervision.  A  school  teacher 
told  the  writer  recently  that  when  she 
required  a  book  for  a  child  she  merely 
required  in  tell  Mr.  Lang  the  child's  age 
and  ime  characteristic,  and  he  would 
ice  a  hook  that  suited  her  taste  per- 
fectly, lie  reads  all  the  children's  hooks, 
and  knows  them  every  one.  However. 
he  has  little  connection  nowadays  with 
the  sales  section  of  (he  business. 

There  are  two  managers  in  the  >toro. 
and  this  arrangement  works  perfectly. 
They  are  Roberl  J.  Lough  and  II.  T. 
Marlow.  They  look  alter  genera]  ar- 
rangement of  the  store,  buying,  clerical 
staff,  and  general  business.  There  are 
so  many  departments  in  the  business, 
two   managers  are   necessary.      Most    of 

the    lime   one   of   them   is   outside   buying. 


Russell,  Lang  &  Co.  used  to  operate 
two  stores  in  Winnipeg — one  on  Main 
Street,  which  was  the  parent  -tore,  and 
the  presenl  line  building  on  Portage 
Avenue.  The  two  stores  did  well  for 
about  four  year—  from  1907  to  1911 — ■ 
when  the  old  store  was  abandoned,  and 
business  concentrated  in  the  Portage 
Avenue  premises.  There  was  a  good 
reason  for  this.  Winnipeg  during  the 
pasl  ten  years  has  been  growing  at  an 
extraordinary  rate,  and  it  was  hardly 
likely  that  the  cenl  re  nit  he  retail  busi- 

Section    would    remain    at    one    point. 

With  the  coming  of  several  departmental 

stores  on   Portage  Avenue,  the  tendency 

or  business  t"  move  Prom   Mam  in 

Portage,  until  to-day  Portage  Avenue  is 

'tail    streel    of   Winnipeg, 

and    will   conl  inue  t  0  be. 

Book  Sections  Labeled. 

'I'he  Russell,  Lang  store  is  one  of  sev- 
eral in  the  Somerset  Block,  [ts  dimen- 
sions are  admirably  suited  for  a  book 
.-tore.  These  are  169  by  34  feet,  the 
heighi  being  unusual.  The  easl  side  of 
tore  t hat  is,  the  left  side  on  enter- 
occupied  entirely  by  book  fix- 
tures, which  arc  divided  into  four  main 
sections,  which  are  labeled  by  a  large 
sign,  hung  conspicuously  in  trout  of 
each.  The  sections  arc:  Fiction,  bio- 
graphy,    theology,   and    technical    works. 


Thus  a  person  entering  the  store  who  is 
not  quite  sure  what  he  is  in  need  of,  may 
walk  immediately  to  any  section,  and 
there  choose  a  suitable  work.  The  li\- 
are  served  by  two  traveling 
ladder-. 

The  west  side  of  the  store  is  used  for 
stock  of  stationer)  sundries  and  pape- 
teries.     Silent  salesmen  extend  from  one 

cud   of  the  store   to   the  ot  her.    fonnil 
long    counter    and    show    ease    combined. 

Between  these  cases  arc  located  the  cash 
registers.  Full  use  is  made  of  the  tops 
id'    these    silent    salesmen     for    displaying 

goods,  such  as  expensive  writing  paper, 

etc.  A ii  effort  is  made  to  gh e  t he  store 
interior  as  beautiful  an  appearance  as 
possible,  and  to  secure  this,  blossoms 
and  artificial  flowers  are  used  very 
tively.  Also,  an  impression  of  quality 
i>   given    to   the    customer    on   ente] 

i  bargains  in  books  may  be  secured 
on   display   tables    farther  back   as 
as  in  any  other  store  in  the  West. 

Ic'eal  Arrangement  for  Display. 

In  i he  cent  re  of  1         ton       i       ng  the 
length,    are    eight    display    tables, 
made    i  ion  oak  :   in   fai  t .  1  he   whole 

of  the  fixtures  are  finished  in  this  style, 
giving  a  very  pleasing  appearance  to  the 
store.        Particularly    is    this    true 
gallery  overhead,  of  which  mention   will 
be  made  later.     These  tables  are  used  for 


Interior  of  Section  of  Russell,  Lang  Store,  Winnipeg.      Note  the  attractive  counter  display  and  floral  decorations. 

28 


BOOKSELLER     AND     STATIONER 


29 


displaying  new  and  feature  lines  of 
goods,  those  at  the  hack  being  occupied 
by  the  cheaper  varieties.  In  the  centre 
of  this  line  of  display  tables  is  a  maga- 
zine lack,  containing  all  the  current 
magazines.  It  is  twelve  feet  high,  so  that 
a  person  may  stand  in  front  of  it.  and 
choose  a  magazine  without  being  in  the 
way.  The  compartments  are  so  arranged 
as  to  contain  several  copies  of  one  maga- 
zine. The  base  of  each  compartment  is 
on  a  slope,  and  when  one  magazine  is 
removed  another  immediately  falls  into 
its  place.  With  all  these  display  coun- 
ters on  the  floor,  there  is  still  sufficient 
room  to  allow  customers  to  walk  around 
without  causing  any  inconvenience. 

The  office  is  in  the  rear,  and  in  it  are 
employed  live  clerks,  who  look  after  the 
bookkeeping  and  accounting.  There  is 
also  an  order  clerk,  who  receives  orders 
for  special  books,  and  looks  after  the 
general  dispatch. 

A  Children's  Department. 

Over  this  office,  reached  by  a  stairway. 
is  a  children's  department,  in  charge  of 
Miss  Downey,  an  ex-school  teacher. 
People  who  enter  the  front  store  and  ask 
to  see  children's  books  are  immediately 
directed  to  this  department.  Leading 
from  this  section  over  the  west  side  of 
the  store,  is  a  gallery,  measuring  five 
feet  wide — just  wide  enough  to  permit 
of  shelving  for  books,  and  space  to  allow 
a  person  to  sit  down  and  make  a  leisured 
inspection.  On  this  gallery  are  kept  all 
the  school  books.  They  are  arranged  ac- 
cording to  publishers,  so  that  a  school 
teacher  who  is  in  need  of  a  particular 
book— say,  an  English  algebra — will  be 
able  to  go  direct  to  the  shelving  where  it 
is  stocked. 

This  idea  is  a  splendid  one,  and  school 
teachers  appreciate  it.  Several  of  them 
may  lie  seen  at  a  time  seated  on  this 
gallery,  surrounded  by  a  number  of 
books  chosen  from  the  shelves.  Their 
purchases  often  amount  to  six  or  seven 
dollars,  and  are  sometimes  so  large, 
a  hoy  is  required  to  carry  them 
downstairs.  This  system  is  a  good 
one,  because  a  school  teacher  re- 
quires careful  handling  when  in 
quest  of  school  books.  She  knows 
what  she  wants,  and  a  salesman  cannot 
induce  her  to  buy  anything  else.  If  she 
requires  an  English  book  on  arithmetic, 
if  is  no  use  trying  to  sell  her  an  Ameri- 
can one.  and  vice  versa.  With  a  gallery 
like  this,  several  teachers  can  sit  at  one 
time,  sometimes  for  a  whole  morning, 
undisturbed,  and  without  disturbing.  She 
is  her  own  salesman.  Miss  Downey,  be- 
ing a  school  teacher  herself,  knows  their 
requirements,  and  can  often  give  a  help- 
ing hand  in  the  selection.  She  has  also 
a  good  knowledge  of  the  requirements  of 
parents  for  their  children.  During  the 
Christmas  season  the  department,  like 
the  others,  is  fitted  up  with  a  cash  re- 


gister, with  arrangements  tor  tying  par- 
cels. After  making  their  purchases,  cus- 
tomers can  leave  this  department  by  way 
of  the  gallery,  which  is  connected  with 
the  front  of  the  store  by  a  stairway,  or 
thej  may  pas>  directly  through  the  store. 
In  the  front  part  of  the  basement  is  a 
printing   plant,   containing  two   presses. 


ness  secured   from  out  of  the  way  point- 
in  this  manner. 

Camera  Department. 
One  of  the  features  of  this  business  is 
the  kodak  department.  Orders  for 
amateur  work  are  taken  over  the  counter 
in  the  store.  A  full  line  of  Eastman 
kodaks    is    kept,  and   occasionally   a    spe- 


Book  Dept.  of   Russell,  Lang  Stoic   Winnipeg,  Showing  ('(unci    of   Gallerj', 


Three  men  arc  kepi  busy  all  the  time 
doing  job  work,  the  orders  being  taken 
in  the  store.  In  their  leisure  time  they 
print  law  forms,  marriage  certificates, 
letter  heads,  envelopes,  etc.  Recently 
they  were  engaged  in  running  20,000 
foolscap  covers  for  the  University  o.f 
Manitoba,  for  which  the  firm  received 
the  contract.  This  department  also  con- 
tains a  large  cutter. 

Dried  Grasses  for  Kindergarten  Classes. 

The  main  part  of  the  basement  is  used 
;,>  a  stock-room  for  regular  surplus  stock 
of  staple  lines  carried  upstairs.  One  of 
the  lines  noticed  down  here,  in  which 
this  firm  does  a  large  business,  was 
raphia  and  rattan,  which  are  dried 
urasses  imported  from  Brazil,  used  in 
the  kindergarten  classes  .for  making 
baskets,  purses  and  other  articles.  Sev- 
eral men  are  kept  constantly  looking 
after  the  stock,  and  when  not  busy  with 
orders,  employ  themselves  carrying  stock- 
upstairs  to  fill  up  shelves  that  have  be- 
come depleted. 

At  the  back  of  the  basement  is  a  spe- 
cial mail  order  department,  which  is  con- 
ducted entirely  separately  from  the  re- 
mainder of  the  store.  It  is  in  charge  of 
J.  H.  Lineham,  who  has  had  a  wide  Old 
Country  experience.  He  runs  this  de- 
partment independently  of  the  other 
clerks  in  the  store.  Catalogues  are  dis- 
tributed widely  throughout  the  West, 
and  it  is  surprising  the  amount  of  busi- 


cial  display  is  given  in  the  window.  H. 
('.  Williams  is  in  charge  of  the  depart- 
ment, the  work  being-  done  by  an  expert 
finisher,  who  occupies  Rooms  33  and  34 
in  the  Somerset  Pdock.  Particular  care 
is  taken  to  see  that  work  is  delivered  at 
the  time  when  promised. 

There  are  thirty-two  on  the  firm's  pay 
list,  of  whom  five  are  in  the  photo  finish- 
ing department,  three  are  printers,  two 
in  the  mail  order  department,  two  ship- 
p<  is.  five  in  the  office,  and  fifteen  clerks. 

THE   CHRONIC   PRICE-CUTTER. 

Says  Thomas  A.  Fernley:  ''The  price- 
cutter  does  quite  as  much  harm  to  a 
luanfacturer  as  the  vandal  who  deliber- 
ately tampers  with  an  article  so  as  to 
.impair  its  usefulness  in  the  eyes  of 
a   consumer. 

"In  the  case  of  the  price-cutter,  the 
effect  of  his  baneful  work  is  to  disturb 
the  relations  of  the  manufacturer  with 
his   distributers. 

"In  planning  a  great  coup  the  price- 
cutter  selects  the  goods  of  known  iden- 
tity and  quality,  boasts  of  his  liberty  to 
do  as  he  pleases  in  the  matter  of  fixing 
selling  prices,  but  he  mistakes  this  privi- 
lege and  opportunity  to  secure  a  living 
profit  for  the  license  to  drag  in  the  dust 
the  valuable  reputation  of  the  manufac- 
turers of  popular  goods  for  his  own  sel- 
fish ends,  seeking  to  fill  his  personal 
coffers  regardless  of  whom  it   hurts." 


.Interest  in    Poster  Stamps   is   Growing    Apace 

Craze    for    Making    Collections    Will    Help    Retail    Sales  —  Demand  Be- 
ing Created  for  Poster  Stamps  Albums  —  Poster  Stamps  to  Advertise  Cities 


EVERY  MONTH  sees  a  decided 
growth  iu  the  interest  taken  in 
poster  stamps,  and  a  phase  of  the 
hobby  which  especially  interests  retail- 
ers is  the  craze  for  making  collections  of 
poster  stamps,  now  rapidly  spreading  in 
United  States  and  Canada.  These  col- 
lections, presenting  modern  poster  art  in 
miniature,  will  become  more  valuable  as 
the  years  pass  by.  It  is  conceded  that 
the  best  posters  are  those  in  which  Hal 
color  effects  are  prominent.  This  quality 
in  a  poster  is  especially  important  when 
the  design  is  reduced  to  the  size  required 
for  stamp  purposes.  One  or  more  flat 
spots  of  color  should  show  forth  in  a 
striking  manner.  The  stamps  should  be 
more  than  a  perforated  piece  of  gummed 
paper  with  something  printed  upon  it. 
The  designs  should  be  well  drawn  by  a 
good  artist.  A  good  design  could  also 
be  used  for  other  purposes.  This  being 
so   it    is    worth    while   to   put    the   proper 


A  scries  of  poster  stamps  in  various 
languages  was  issued  to  call  attention  to 
the  graphic  arts  exposition  now  in  pro- 
cess at   Leipsie,  Germany. 

A   most      interesting     feature     of  the 


value  into  the  poster  stamps.  An  at- 
tractive design  that  has  been  used  for  a 
poster,  booklet  or  catalogue  cover  could 
be  reduced  and  used  for  the  stamps. 
These  miniature  posters  were  made  prim- 
arily for  advertising  purposes  and  the 
idea  is  applicable  to  various  advertising 
needs.  Outside  of  the  general  advertis- 
ing field  it  would  seem  that  poster  stamps 
could  be  used  to  advantage  in  advertising 
cities  and  towns.  Almost  every  city  of 
importance  lias  a  slogan  and  such  slogans 
could  be  worked  up  artistically  in  a 
poster  design  and  the  stamps  used  by 
business  men  and  others  to  call  atten- 
tion to  cities'  advantages. 

The  natural  outcome  of  the  popularity 
of  advertising  poster  stamps  was  the  pro- 
duct ion  of  souvenir  stamps,  pictures  of 
animals  and  other  suitable  subjects  of 
interest  to  children  and  suitable  for  sell- 
ing in  stationers'  shops. 


printing  art  display  at  the  convention  of 
the  Associated  Advertising  Clubs  of 
America  in  Toronto  last  month,  was  the 
showing  of  posters  in  the  German  section 
prominent  among  the  exhibits  being  dis- 
plays  <>f  poster  stamps. 

The  pleasing  and  artistic  designs  of  the 
posters  and  especially  of  the  miniature 
posters  made  so  favorable  an  impres- 
sion upon  visitors  they  could  easily  ac- 
count for  the  widespread  interest  that  is 
being  displayed  in  poster  stamps  as  an 
effective  method  of  advertising  and  by 
collectors. 

The  retail  stationer  benefits  in  that 
this  has  added  an  entirely  new  line  to 
his  merchandise,  and  in  addition  to  the 
stamps  themselves  a  demand  for  special 
poster  stamps  albums  has  sprung  up. 

The  particularly  live  stationery  mer- 
chant will  not  overlook  the  opportunity 
this  craze  affords  him  for  selling  editions 


This  cut   and   the   others   on   this  page  are 
courtesv    of    Canadian    Picjture    Stamp    Co. 


to  manufacturers  for  purposes  and  deal- 
ers in  the  different  towns  should  get  full 
information  so"  as  to  be  able  to  success- 
fully appeal  for  this  business. 
30 


The  poster  stamp  is  particularly  valu- 
able from  an  advertising  standpoint,  be- 
cause the  preservation  of  the  stamps 
gives  repeated  publicity  to  the  article  or 
business  house  advertised  on  the  stamp. 


TRADE    PAPER    ADVERTISING. 

Here  are  some  interesting  extracts 
from  an  address  recently  delivered  by 
R.  R.  Shuman,  of  the  Shuman  Advertis- 
ing Company: 

"The  man  who  treats  a  trade  journal 
publisher  as  a  respectable  mendicant  to 
whom  something  must  be  given — who 
looks  upon  trade  journals  merely  as  in- 
stitutions which  must  be  supported  for 
the  good  they  do — misses  the  whole 
point  of  the  thing. 

"Trade  journal  advertising  is  not 
digging  down  and  giving  money:  it  is 
reaching  out  and  setting  money — reach- 


ing the  minds  and  hearts  and  pocket- 
books  of  men  who  have  money  and  who 
want  to  make  more  money  out  of  that 
money  by  spending  it  for  your  products. 

"Any  man  of  you  who  gets  that  true 
conception  of  the  trade  journal  as  a 
great  central  market  place  to  which  its 
readers  may  go,  money  in  hand,  will 
stop  giving  the  publisher  little  standing 
cards,  because  they  like  him  as  a  man; 
will  see  beyond  such  small  personalities 
and  will  sense  the  tremendous  buying 
power  of  the  audience  be  offers,  and  talk 
to  that  audience  with  such  compelling 
force  that  they  will  read  and  remember 
and  respond. 

"Trade  journal  advertising  is  not  a 
contribution — not  an  expense;  but, 
rightly  done,  is  a  sound  and  paying  in- 
vestment that  yields  dividends  far  be- 
vond  its  cost." 


HOOKSELLER      AND      STATIONER 


31 


Business  Conditions  in  the  West 

By  Chas.  W.   Byers 

Western  Canada  Editor,   Bookseller  and  Stationer 


:":"~T73ST7E     EXHIBIT     OF      CAL- 

ENDAES      AT     RECENT     AD. 

CLUBS      CONVENTION. 

The  possibilities  of  the  calendar  in 
business  as  well  as  private  life  was  ad- 
mirably presented  by  the  unique  displaj 


WINNIPEG,  -Tune  30.  --  While 
things  are  bad  in  the  book 
and  stationery  trade  in  the 
West,  they  are  not  nearly  as  bad 
as  painted.  Customarily,  western 
trade  being  Ear  from  supplies,  lias 
to  stock  very  heavy,  and  buy  in  large 
quantities.  Now  that  money  is  tight 
they  have  cut  off  their  buying  and  con- 
tinue selling  on  their  present  stock,  fol- 
lowing up  with  sorting  orders. 

New  copyrights  are  rather  quiet  at  the 
present  time,  with  the  exception  of  out- 
standing titles  from  publishers'  spring 
lists,  such  as  "Unto  Caesar."  "For- 
tunate Youth,"  "Vandover  and  the 
Brute,"  and  "North  of  Fifty- Three, " 
"Inside  of  the  Cup,"  "Diane  of  the 
Green  Van,"  and  "The  Woman  Thou 
Gavest  Me,"  are  still  having  a  steady 
sale.  No  doubt  the  sale  of  fiction  will 
pick  up  as  soon  as  a  few  of  the  Tail 
books  are  ready. 

Booksellers  and  stationers  throughout 
the  West  have  been  buying  carefully 
during  the  past  few  months  and  are  look- 
ing forward  to  a  good  fall  business  of 
which  there  is  every  indication.  Among 
the  new  publications,  non-fictional,  Sir 
Chas.  Tupper's  "Reminiscences."  is  be- 
ing shown  in  most  bookstores,  and  "A 
Traveler  at  Forty,"  by  Theodore 
Dreiser  is  having  a  successful  sale. 
"Children  of  the  Dead  End,"  is  having 
a  fair  sale  in  the  West,  but  is  reported 
to  be  going  exceptionally  well  in  the 
East,  especially   in   Montreal. 

While  booksellers  report  business  very 
poor  in  the  West,  a  man  doing  business 
of  $10,000,  if  asked  what  he  is  doinsj 
this  year  will  admit  that  lie  is  doing  at 
least  $12,000,  adding  that  this  is  not  as 
much  as  he  expected  to  do.  Much  good 
will  result   from  this  careful  buying.     It 


Thomas  Kelson  «.v  Sons  bare  taken  up  poster  stamps  In  a  two-fold  sense,  supplying  the 
trade  with  such  stumps  us  book  plates  and  tbe  picture  of  so-  Walter  Scott,  us  shown  jo  the 
accompanying  illustration  to  be  sold  again  in  the  book  and  stationery  stores,  while  those  adver- 
tising t  lie  Nelson  hooks  .ire  supplied  to  the  Hade  free  with  a  view  to  having  the  booksellers 
supply  them   free  to   book   buyers. 


will  clean  up  their  stocks  and  will  en- 
able them  around  January  to  buy  better 
for  spring. 

The  public  are  buying  little  but  fic- 
tion, as  usual  at  this  time  of  the  year, 
that  is,  light  summer  reading. 


Unusually  pleasing   in    chTPcter,   design   and_  make-up   "-re   the   calendars   exh;bite< 
.    at  the  recent  Ad.  Clubs  Convention  at  Toronto. 


of  art  calendars  at  the  recent  Ad.  Clubs 
convention  in  Toronto.  Here  were  dis- 
played calendars  suitable  for  many  pur- 
poses, whose  unusually  pleasing  char- 
acter, design' and  make-up  lifted  them 
from  the  level  of  mere  utility  to  that  of 
beauty  and  adornment. 

Judging  from  the  exhibit  the  tendency 
in  calendars  is  away  from  the  cheap  and 
uaudy  to  the  more  refined  and  educative. 
Calendars  usually  pla.v  an  important 
part  in  the  environment  and  atmosphere 
of  the  home  and  it  was  gratifying  to  note 
the  more  improved  and  uplifting  general 
character  of  the  calendars  on  display. 
Needless  to  say  this  exhibit  was  one  of 
the  most  interesting  and  impressive  held 
at  the  convention. 


A  Reputation  That  Counts. 

Tf  you  can  get  the  reputation  for  run- 
ning the  most  up-to-date  stationery  store 
in  your  town  in  your  section,  you  won't 
have  to  worry  about  how  to  increase 
your  trade. 


BEST  SELLING  BOOK  OF  THE 

MONTH. 

(William  J.  Locke's  "Fortunate 

Youth"). 

~YXT  1LLLAM  J.  LOCKE,  who  has  boon 

**      referred  to  by  one  writer  as  "the 

kindliest    spirit   m    English   letters  since 

Lamb,"  is  the  author  of  "The  Fortunate 

5Touth,"   which    heads    the   list    of    besl 

sellers    this    month.       In    this    hook     Mr. 

Locke   has   dealt    most    kindly    with    his 

hero,    the    lucky     fellow     whose    ultimate 

success  is  foreshadowed  by  the  title  of 
the  book. 

We  make  his  acquaintance  amid  most 
disheartening  surroundings.  He  is  little 
Paul  Kegworthy,  whose  exact  status  in  a 
domicile  of  unspeakably  miserable  attri- 
butes, is  not  disclosed  until  later  for  rea- 
sons involved  in  the  working  out  of  the 
.story. 

Paul  was  of  a  type  thai  differed  from 
the  general  run  of  the  children  of  Badge 
street  where  the  Buttons  lived  and  with 
his  "wavy  black  hair,  dark  olive  com- 
plexion, great  black  liquid  eyes  and  ex- 
quisitely delicate  features  of  a  young 
Praxitelean  pod,*'  he  was  as  conspicuous 

among  the  other  urchins  as  would  be  a 
little  Martian  bundled  down  to  earth. 

To  the  disgust  of  Button,  little  Paul  at- 
tended Sunday  school  and  when  he  heard 
of  the  devil,  "he  pictured  the  Prince  of 
darkness  not  as  a  gentleman,  not  even  as 
a  picturesque  personage  with  horns  and  a 
tail,  but  as  Mr.  Button." 

fortunately  for  little  Paul,  he  found 
solace  in  reading  and  his  "library"  was 
a  retreat  all  his  own,  an  out-of-the-way 
spot  in  a  deserted  brickyard  adjacent  to 
Budge  street;  and  there  he  read  volumes 
of  a  remarkably  diversified  character,  in- 
cluding books  favored  by  a  Socialist  co- 
worker in  a  factory  where  the  boy  was 
forced  to  begin  work  at  a  very  early  age. 
This  was  before  kindly  Education  Acts 
and  Factory  Acts  decreed  that  no  boy  un- 
der twelve  years  of  age  should  work  in  a 
factory. 

One  Saturday  afternoon  in  August, 
while  Paul  was  in  his  brickyard 
library,  alonp;  came  Barney  Bill, 
seated  in  a  lumbering  conveyance, 
which  was  at  once  his  dwelling 
and  his  shop,  and  by  which  he  was 
known  on  the  road  from  Taunton  to  New- 
castle and  from  Hereford  to  Lowestoft. 


i  caught  the  fancy  of  Barney  Hill  to 
find  tiie  little  fellow  reading  "Kenil 
worth, ' "  for  he,  too.  pro\  ed  to  be  a  book- 
lover.  "I  do  a  bit  of  reading  myself," 
he  informed  Paul,  "Tf  it  wasn't  for  a 
hook  or  two,   I'd  go  melancholy  mad   and 

bust  myself.  You'll  find  a  lot  of  chap- 
as    don't     hold     with     1 ks.     I've     heard 

some  of  'em  sa\  'What's  the  good  of 
books?  Give  me  nature,'  and  then  they 
goes  and  asks  for  it  at  a  public- 'ouse. 
Most  say  nothing  at  all,  but  just  booze." 

That  meeting  with  Barney  Bill  marks 
the  first  real  step  in  Paul's  fortunate 
progress  through  life,  although  an  inci- 
dent at  a  Sunday  school  picnic  had  re- 
sulted in  giving  him  a  vision  splendid  by 
which  he  was  convinced  that  he  was  of 
noble  birth,  although  by  some  mischance, 
inexplicable  to  him,  he  had  come  into  the 
keeping  of  the  Buttons.  The  woman's 
unnatural  treatment  of  him  strongly  bore 
out  this  belief. 

What  had  given  him  this  inspiration 
was  the  notice  taken  of  him.  the  raga- 
muffin at  the  picnic,  by  a  beautiful  young 
lady,  who  to  console  him  in  the  loss  of  a 


loot-race,  had  given  him  a  small  cornel- 
ian heart.  This  charm  Paul  treasured  for 
many  years,  up  to  the  time  of  the  dra- 
matic climax  of  this  tale  of  his  career. 

After  an  interesting  period  put  in  with 
Barney  Pill  in  his  peregrinations  up  ami 
down  the  land  in  his  picturesque  old 
vim,  especially  following  a  chance  meet- 
ing with  an  artist  who  was  sketching  an 
inn,  as  they  pulled  up  to  it,  ambition  st  irs 
t lie  soul  of  Paid  and  he  decides  to  go  to 
London,  where,  through  the  influence  of 
this  artist,  he  gains  lucrative  occupation 
as  an  artist's  model  and  lives  bountifully 
and  happily  until  certain  incidents  and 
influences  bring  home  to  him  the  fact 
that  his  occupation  is  really  not  a  man's 
work.  Among  these  influences  is  the 
sound  common-sense  of  a  little  London 
girl,  Jane,  his  companion  of  those  early 
years.  The  fortunate  youth,  with  the 
certainty  of  his  high  destiny  firmly  fixed 
in  his  mind,  in  casting  about  for  a  manly 
pursuit  is  impressed  by  a  group  of  pic- 
tures of  famous  actors  shown  in  a  shop 
window.  He  calmly  announces  to  Jane 
his  intention  of  becoming  a  great  actor. 


Bookseller  and  Stationer's  Record  of 

Best  Sellers 

CANADIAN     SUMMARY. 

Cassell  &   Co. 

1.  The   Hand   of  Allah. 

I  lotion. 

'-'.   Full    Swing. 

1. 

The   Fortunate   Youth.     W.  .1.    Locke 

87 

3.  Prairie   Fires. 

■' 

The     Inside    oi    tfie    ('up.       Winston 

'he  Copp,   Clark  Co. — 

Churchill    

-:: 

1.  Diane   of  the  Green    \  an. 

3 

Diane    of    the     Green      Van.      Leona 

1.  Overland    Red 

Ol 

::.  Barnabetta. 

1. 

Tin-   Price  of   Live     Arnold   Bennett 

41 

.1.  .\l.  Denl  &  Sons 

.->. 

■l'lir    W .in    Thou    Gavest    Me.     Hall 

1.    Economic     History     of     Russia. 

Caine    

S8 

2.  Prophet,   Priest   and    King. 

C. 

Rocks    of    Valpre.      Edith    M.    Dell. 

'i'l 

.".  The  City  of  Hope. 
S.    B.    Giradj 

Non-1  Iction. 

l.  Penrod. 

1. 

Crowds.      Gerald    Stanley    Lee. 

■1.    World's    End. 

::.  When    Ghost    Meets   Ghost 

Best     Sellers    in    Vnited    States. 

Hodder  &    Stoughton,   Ltd.— 

1. 

o 

a! 

Tin-    Fortunate    Youth.     Locke.... 
Diane  of  the  Green  Van.  Dalrymple 

22M 
194 

1-lfi 

l .  Unto  i  laesar. 

2    The    Witness   of   the  Defence. 

:;.   Silver    Sand. 

*. 

Overland    Red.     Anonymous    

108 

1  bomas    I..: ngton — 

."i. 

The    Devil's   Garden.     Maxwell    ... 

too 

1.     1. ail. lie. 

(1. 

What    Win   People  Say?    Hughes. 

04 

'J.  Tlie   Sorcerer  a   Stone. 
3.    Matthew   Ferguson. 

Best    Selling    Novels    in    England. 

The   Macmillan   Co. — 

(( 

'om  piled     f'ii-    Bookseller    mid     Statl< 
by   W.   H.  Smith   &  Sons.) 

ner 

1.  Y\  aiting. 

2.  (Hi!    Mole. 

."..   Stories    of    Red    Hanrahan. 

1. 

World   Set  Free.     H.  G.  Wells. 

McClelland,  Goodchild  &  Stewart 

■> 

Lost  Tribes.     G.  A.  Birmingham. 

1     'fie    Lost    Trihe. 

::. 

Ouinneys.     II.  A.  Vaehell. 

2.  .lehane   of   the   Forest. 

4. 

Hand   of  Allah.     W.   I.e  Queux. 

."..  Julia    and    I    in    Canada. 

5. 
6. 

svivin.     T  pton  Sinclair. 

Quick   Action.     R.   W.   Chambers. 

MeLeod  &  Allen— 

1.   The    Salamander. 

ITBUSHKRS'    BEST     SELLERS. 

'J.  Sweet    Apple   Core. 
'.',.   (Mice  to   Every   Man. 

I! 

ell   &   Cockburn — 

Musson    Book   Co. 

1.   You    Never   Know    Your   Luck. 

1.  The   Price  of  Love. 

••    The    Fortunate   Youth. 

-'.  Children  of  the  Dead  End. 

::.  The   Titan. 

3.  North    of    Fifty-Three. 

\\ 

'illiam    Briggs — 

'I'h is.    Nelson    &    Sons — 

l.  T.  Teanbarom. 

1.  The    Panama    Canal. 

2.  Rocks    of   Valpre. 

2.  Mexico  as  I  Saw  It. 

:;.  Captivating   Mary   Carstairs. 

3.  Scott's   Voyage   of  Discovery. 

32 


BOOKSELLER      AND      STATIONER 


33 


Jane,  exhibiting  her  characteristic  com- 
mon-sense, wants  to  know  whether  he  can 
act,  but  Paul  has  no  misgivings. 

Four  years  of  ups  and  down,  chiefly 
"downs,"  in  barn-storming  about  the 
country  fail  to  reveal  any  degree  of  his- 
trionic ability  above  the  most  mediocre, 
but  his  "vision  splendid"  is  not  dimmed. 
Stranded  a  hundred  and  fifty  miles  from 
London,  after  giving  practically  all  his 
remaining  funds  to  a  fellow  member  of 
the  troupe  in  hard  straits,  he  sets  out 
afoot  for  a  long  tramp  to  London,  but 
illness  overtakes  him  and,  as  it  chances, 
Ins  footsteps  lead  him  into  the  grounds 
of  a  wealthy  member  of  Parliament, 
whose  sister,  Miss  Winwood,  becomes 
Paul's  "good  angel."  Paul  becomes  the 
private  secretary  of  Winwood,  M.P.,  and 
eventually  finds  his  proper  place  in  life 
mi  the  platform  as  a  politician.  His  fur- 
ther progress,  with  notable  reverses,  to- 
gether with  his  love  affair  with  a  Con- 
tinental princess  and  its  outcome  provid- 
ing lense  situations,  serve  to  keep  up  the 
unflagging  interest  of  the  reader  to  the 
denouement. 


Of  Canadian  Interest 

About  Authors  and  Their  Books 

"Overland  Red,"  which  took  its  place 
among  the  six  best  sellers,  was  publish- 
ed anonymously,  but  Bookseller  and 
Stationer  has  learned  that  the  author  is 
Harry  Herbert  Knibbs.  He  was  born  at 
Niagara  Falls  on  the  Canadian  side  less 
than  forty  years  ago.  In  speaking  of 
his  boyhood,  he  disposes  briefly  of  school 
and  college  days,  making  most  promin- 
ent the  fact  that  while  attending  board- 
ing school  in  Canada  he  used  to  walk 
thirty  miles  each  Saturday. 

More  interesting  than  school  days 
seem  to  have  been  the  summers  spent  in 
the  mountains  of  Pennsylvania,  hunting, 
fishing,  trapping,  riding,  and  making 
crude  maps  of  the  mountain  trails.  In 
Canada  he  became  fairly  expert  with  the 
canoe,  both   sailing  and  paddling. 

Westerners  are  eagerly  awaiting  the 
forthcoming  appearance  of  Colonel 
Steele's  book,  in  which  he  recounts  his 
experiences  of  the  early  days  in  Western 
Canada.  The  manuscript  is  now  in  the 
hands  of  Herbert  Jenkins,  his  London 
publisher,  and  the  book  may  be  looked 
for  about  August  1st.  Besides  the  Eng- 
lish edition  the  book  will  be  published 
in  Canada  and  the  United  States.  An  in- 
teresting fact  in  connection  with  this 
hook  is  that  the  late  Lord  Strathcona 
wrote  an  introduction  for  it  a  short  time 
before  his  death.  Lord  Strathcona  and 
Colonel  Steele  were  old  friends,  and  the 
latter  commanded  Strathcona 's  Horse  in 
South  Africa. 


A  recent  visitor  to  Canada  was  Julius 
Chambers,  a  well-known  writer  of  books 
of  travel,  romance  and  history.  Mr. 
Chambers  visited  Montreal  for  the  pur- 
pose of  gathering  information  for  a 
descriptive  article  on  the  duty  of  the 
city  as  it  appears  to  a  traveler  who 
knows  the  world's  great  cities,  for  Mr. 
Chambers  is  almost  as  familiar  with  the 
Furopean  capitals  as  with  the  cities  of 
this  continent.  His  article  will  be  in- 
cluded in  a  book  to  be  called  "Montreal: 
Old  and  New,"  being  prepared  by  a 
number  of  local  newspapermen. 


involved     and     with     the     indebtedness 
which  has  been  incurred. 

A  very  handsome  illustrated  publica- 
t'on.  entitled  "Along  the  Imperial  High- 
way," has  been  published  by  the  Anglo- 
(  anadian  News  Service.  It  contains  a 
selection  of  photographs  of  the  various 
cities  from  Halifax  to  Victoria.  Op- 
posite each  page  of  illustrations  is  a 
summarized  description  of  the  respective 
(  ities  and  provinces. 

Dr.  Duncan  C.  Scott,  F.R.S.C,  De- 
puty   Minister    of    Indian    Affairs,    hon- 


Wllllam   J.   Locke. 


A  recent  publication  that  should  be 
of  considerable  interest  to  investors, 
especially  those  interested  in  Western 
Canada,  has  been  brought  out  by  the  In- 
vestors' Guardian,  Limited,  Lime  street, 
London,  E.C.  It  is  entitled,  "Canada, 
the  Western  Cities :  Their  Borrowings 
and  Their  Assets,"  and  is  by  Henry 
Howard.  The  work  deals  with  the  pres- 
ent conditions  of  the  western  cities  of 
Canada,  giving  full  details  along  the  line 
indicated  by  the  title.  Separate  chapters 
are  devoted  to  Winnipeg,  Prince  Albert. 
Fdmonton.  Calgary,  Victoria,  Vancouver, 
Medicine  Hat,  Moose  Jaw,  Regina,  Sas- 
katoon, Brandon,  Port  Arthur  and  Fort 
William.  In  these  chapters  the  results 
produced  are  compared  with  the  outlay 


orary  secretary  of  the  Royal  Society  of" 
Canada,   is   the  author  of  a  new  volume 
of  poems  which  is  announced  to  be  pub- 
lished shortly. 

Herman  Whitaker  describes  in  a  new 
novel,  entitled  "Cross  Trails,"  life  in  a 
Canadian  lumber  camp  as  he  himself 
experienced  it. 

"The  Land  of  Open  Doors,"  a  story 
of  the  experiences  of  pioneer  work  in 
North-West  Canada,  by  J.  Burton  Bick- 
ersteth,  will  be  published  ■  in  July  by 
Musson  Book  Co.,  Toronto.  The  book 
describes  with  unusual  freshness  and 
vividness  the  author's  experiences 
among  the  settlers,  and  in  the  rail  and 
lumber   camps   of  the   Canadian   North- 


34 


BOOKSELLER     AND     STATIONER 


West,  now  being  opened  up  by  the  Grand 
Trunk  Railway. 

From  Sampson,  Low,  Marston  &  Co., 
(he  London  publishers,  comes  a 
list,  and  prominent  among  the 
books  described  is  Professor  Bryce's 
new     edition        of     his     short     history 


PROF.  GEO.  BRYCE, 

Author    of    "A    Short    History    of    the 
Canadian  People." 

of  the  Canadian  people,  together  with 
a  half-tone  of  the  author.  Books  fea- 
tured in  connection  with  the  Waterloo 
Centenary  next  year  is  the  special 
Centenary  Edition,  in  two  volumes,  of 
Sir  Herbert  Maxwell's  "Life  of  Wel- 
lington; the  Centenary  Edition  of  Field 
Marshal  Earl  Roberts'  "The  Rise  of 
Wellington,''  and  the  Centenary  Edition 
of  Viscount  Wolseley's  "The  Decline 
and  Fall  of  Napoleon." 

Methuen  &  Co.,  London,  are  including 
H.  H.  L.  Bellot's  book  on  "The  Inner 
and  Middle  Temple"  in  their  series  of 
"Little  Guides." 

"Through  Spain,"  a  new  book  of 
Spanish  travel,  by  Duncan  Dickinson, 
was  published  on  June  11  by  Messrs. 
Methuen  &  Co.,  London.  Starting  from 
St.  Petersburg,  the  author  takes  his 
readers  over  the  Russian  frontier  and 
across  Europe  to  San  Sebastian,  and 
from  thence  by  way  of  Burgos,  Avila, 
Madrid,  and  the  Moorish  cities  of  South- 
ern Spain  t  Tangier.  The  book  contains 
many  illustrations. 

There  has  recently  been  no  lack  of 
hooks  on  Ireland,  but  Stanley  Paul  & 
Co.,  London,  announce  one  which  will 
certainly  be  no  mere  reflex  of  others. 
The  author  is  Dr.  Arthur  Lynch,  M.P. 
Those  who  have  seen  the  MS.  say  that 
this  book  strikes  deeper  and  rises  higher 
than  any  previous  study  of  that  much- 
tried  land.  It  is  independent  in  thought 
and  essentially  a  looking-forward  book. 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


"Bellamy,"  by  Elinor  Mordaunt,  is  a 
new  book  which  Musson  Book  Company, 
Toronto,  will  publish  in  July.  The 
story  is  occupied,  as  far  as  the 
main  character  of  Bellamy  him- 
self goes,  with  the  intimate  study 
as  child,  youth  and  man  of  a  burn 
poseur  and  charlatan;  who — starting  life 
as  a  mill-hand,  son  of  a  half  French 
weaver  and  small  general  dealer  who 
goes  out  charing — makes  from  his  early 
infancy  a  religion  of  the  art  of  getting 
on.  The  alluring  part  of  the  book  is 
that  though  one  realizes  the  hero  as  a 
very  complete  scamp,  nil  one's  sym- 
pathies are  with  him  and  his  frank  de- 
lighl  in  his  own  cleverness.  In  sharp 
contrast  to  Bellamy  is  Jane,  his  staunch 
and  steadfast  little  sweetheart,  with  her 
dignified  adherence  to  all  the  ways  of 
her  own   people. 

Mr.  Boyd,  of  the  Canadian  house  of 
Cassell  &  Co..  has  been  advised  in  a 
letter  from  the  London  house  that  this 
linn's  recently-issued  book,  "Charles 
Stewart  Parnell:  His  Love  Story  and 
Political  Life."  by  Katharine  O'Shea 
(Mis.    Parnell),    holds     the    record     for 


of  New  York,  the  well-known  producers 
of  Disraeli  and  other  successes,  and  the 
play  is  to  be  produced  in  an  elaborate 
and  artistic  style  next  fall  and  winter 
with  one  of  America's  youngest  stars  in 
the  roll  of  Pollyanna. 

"Three-Minute  Stories"  is  the  title  of 
a  new  book  to  be  brought  out  by  the 
Page  Co.,  proprietors  of  Dana  Estes  & 
Co.,  this  book  heing  the  work  of  Laura 
E.  Richards,  whose  previous  success, 
"Five-Minute  Stories."  will  be  re- 
called. 

Sirs.  Bavelock  Ellis,  wife  of  the  Eng- 
lish sociologist,  and  herself  the  author 
of  a  long  list  of  books,  has  begun  a  lec- 
ture tour  in  the  United  States  and  Can- 
ada. She  will  speak  on  "Happiness  As 
An  Art,"  "James  Hinton,"  "Edward 
Carpenter,"  and  "Olive  Schreiner  and 
the    Woman    Movement." 

"Private  Affairs,"  by  Charles  Mc- 
Evoy,  is  a  new  novel  published  by 
Everett,  of  London.  To  many,  other 
people's  affairs  are  of  more  interest 
than  their  own.  There  is  nothing  very 
private    in    this    story,   which   tells   of   a 


MRS.   PARNELL. 


publicity  booms  in  the  press  for  the 
past  five  years,  and  the  work  has  gone 
into  its  fourth  edition. 

A  half-tone  illustration  of  Mrs.  Par- 
nell is  presented  herewith. 

The  dramatic  rights  of  "Pollyanna" 
have  been  purchased  by  the  Liebler  Co. 


stage  romance,  and  how  a  young  school- 
girl actress  becomes  a  leading  theater 
"star"  at  one  fell  swoop.  What  we  read 
of  her  father  is  a  well-maintained  char- 
acter study :  ' '  Romance  always  did  of- 
fend him;  he  hated  lies,  novels,  plays, 
and   all  work?  of  imagination."        The 


BOOKSELLER      AND      STATIONER 


35 


trials  of  conscience  undergone  by  this 
gentleman  and  his  middle-class  family 
are  not  uninteresting  reading. 

Speaking  of  his  new  novel  "The  Vic- 
tim," Thomas  Dixon  says: — "In  the  his- 
torical romance  which  I  have  woven  of 
the  dramatic  events  of  the  life  of  Jef- 
ferson Davis,  I  have  drawn  his  real 
character  unobseured  by  passion  or  pre- 
judice. Forced  by  his  people  to  lead 
their  cause,  his  genius  created  an  engine 
of  war  so  terrible  in  its  power,  that 
through  it  five  million  Southerners, 
without  money,  without  a  market,  with- 
out credit,  withstood  .for  four  years  the 
shock  of  twenty  million  men  of  their 
own  blood  and  of  equal  daring,  backed 
by  boundless  resources.  The  achieve- 
ment is  without  a  parallel  in  history, 
and  adds  new  glory  to  the  records  of  our 
race.  The  scenes  have  all  been  drawn 
from  authentic  records  in  my  possession. 
I  have  not  at  any  point  taken  a  liberty 
with   an   essential   detail   of   history." 

The  Copp,  Clark  Company,  Limited, 
have  just  published  a  new  volume  by 
Arthur  Christopher  Benson,  entitled 
"Where  No  Fear  Was." 

Stanley  Paul  &  Co.,  London,  announce 
a  biographical  work  by  Dr.  Arnold  Chap- 
lin on  the  British  medical  men  connected 
with  the  illness  of  Napoleon  at  St. 
Helena,  the  chief  of  whom  was  Thomas 
Shortt,  after  whom  the  book  is  named. 
Dr.  Chaplin  is  already  known  as  the 
author  of  a  work  on  the  illness  of 
Napoleon  from  the  medical  standpoint, 
and  this  biographical  study  of  Shortt, 
Verling  and  others  will  be  of  great  in- 
terest and  value  in  the  study  of 
Napoleonic  times. 

Greening  &  Co.,  London,  are  issuing 
Michael  Kaye's  romance,  "For  Brag- 
anza"  in  their  2/-  net  series. 

"Cuddy  Yarborough's  Daughter,"  is 
the  title  of  another  book  of  Una  L.  Sil- 
berrad's  books  published  by  Musson 
Book  Co.,  Toronto.  Not  sex  and  terror, 
but  the  fine  comradeship  between  a  man 
and  a  clean  girl  dignify  and  enrich  this 
beautiful  love  story. 

A  shilling  edition  of  Edward  Carpen- 
ter's "Love's  Coming  of  Age"  was  pub- 
lished by  Methuen  &  Co.,  London,  on 
June  11.  This  book  has  already  had  a 
large  sale  in  more  expensive  form,  and 
has  been  translated  into  many  languages. 

"The  Street  Called  Straight,"  by 
Basil  King,  has  been  added  to  Methuen 's 
(London)  series  of  shilling  novels. 

Recalling  the  big  success  scored  by 
A.  S.  N.  Hutchinson  with  his  novel  "The 
Happy  Warrior,"  it  is  interesting  to 
learn  that  he  has  completed  his  new 
book,  "The  Clean  Heart,"  which  is  to  be 
published   in   the   autumn.     He   has  re- 


sgned  his  post  as  editor  of  the  London 
Daily  Graphic,  and  intends  to  devote 
his  whole  time  to  literary  work. 

"Children  of  the  Dead  End:  The 
Autobiography  of  a  Navvy,"  by  Patrick 
MacGill,  is  having  a  good  sale,  numerous 
repeat  orders  having  already  come  in  to 
the  publishers,  the  Musson  Co. 

Conan  Doyle's  present  visit  to  Canada 
has  stimulated  the  demand  for  his 
works,  particularly  the  two  latest  titles, 
"The  Lost  World"  and  "The  Poison 
Belt." 

'•A  Traveler  at  Forty"  is  the  title  of 
a  new  travel  book  just  published  in 
(  anada  by  Musson.     It  is  by  Theodore 


Creek,"  by  Cyrus  Townsend  Brady; 
"Everybody's  Birthright,"  by  Clara  E. 
Laughlin;  and  "Little  Merry  Christ- 
mas," by  Winifred  Arnold. 

"The  Cross  in  Japan,"  by  Fred 
Eugene  Hagin,  which  is  on  the  month's 
list  of  new  issues  by  Revell's.  is  a  book 
that  will  appeal  especially  to  the  active 
members  of  the  different  evangelical 
churches. 

S.  B.  Gundy  has  just  put  out  the 
twelfth  Canadian  edition  of  "The  Dop 
Doctor.  A  new  novel  just  pub- 
lished by  this  house  is  "Midstream," 
by  Will  L.  Comfort,  author  of  "Down 
Among  Men."     Another  book  which   is 


STEPHEX  LEACOCK, 

Who  has  written  a  new  book  to  be  published  in  the  Autumn  under  the  title  of 
"Arcadian  Adventures  of  the  Idle  Rich." 


Dreiser,  and  tells  in  graphic  style  his 
experiences  when,  at  the  age  of  40,  he 
made  his  first  trip  abroad.  The  impact 
of  Europe  on  his  direct  and  penetrating 
mind  has  resulted  in  a  travel  book  of 
refreshing  and  unusual  sort. 

Among  the  notable  works  of  non-fic- 
tion which  are  having  a  good  run  this 
season  is  John  Foster  Fraser's  "The 
Amazing  Argentine. ' ' 

Among  the  new  Revell  books  being 
issued  to  the  Canadian  trade  by  S.  B. 
Gundy  is  a  novel  by  Caroline  Abbott 
Stanley,  entitled  "Doctor  Llewellyn  and 
His  Friends."  Other  Revell  books  just 
published  include  "White  Dawn,"  by 
Theodora  Peck;  "The  Gaunt  Gray 
Wolf,"  by  Dillon  Wallace;  "The  Men 
of  the  Desert,"  by  Grace  Livingstone 
Lutz;    "The    Little    Angel    of    Canyon 


expected  to  make  a  good  showing  in 
popular  demand  is  "The  House  in  De- 
metrius Road,"  just  published  by  this 
house. 

Walter  E.  Mainprice,  of  the  house  of 
S.  B.  Gundy,  is  spending  his  vacation  in 
England. 


COURTESY  PAYS. 

Learn  to  say  "thank  you,"  to  a  cus- 
tomer after  he  makes  a  purchase.  People 
like  appreciation  by  a  salesman,  and 
even  if  they  belong  to  the  surly,  indiffer- 
ent type,  your  "thank  you,"  accom- 
panied by  a  smiling  countenance  will 
make  them  want  to  meet  you  again,  for 
even  grouchy  people  like  the  company 
and  presence  of  their  opposites. 


36 


BOOKSELLER     AND     STATIONER 


BOOKS  AND  PLAYS. 

July  2,  1914. 
Editor  Bookseller  and   Stationer: — 

The  article  appearing  in  your  June 
number  as  to  the  effect  that  a  dramat- 
ized or  "movieized"  version  of  a  story 
has  upon  the  sales  of  a  book  is  one  of 
very  pertinent  interest  to  booksellers. 

We  can  confirm  the  writer's  views 
from  our  experience  in  Canada,  Great 
Britain  and  in  France.  The  ordinary 
theater  too  (and  probably  in  an  even 
larger  degree),  immediately  affects  the 
local  demand  for  a  book.  We  could 
have  traced  the  progress  of  Martin 
Harvey's  tour  through  Canada  from 
orders  we  received  week  by  week  for 
"A  Tale  of  Two  Cities;"  and  a  good 
many  booksellers  lost  business  through 
not  recognizing  it  under  the  stage  name 
of  "The  Only  Way."  In  the  same  way 
we  have  found  that  "Little  Women," 
"Sherlock  Holmes,"  "Raffles,"  and 
"Uncle  Tom's  Cabin."  respond  at  once 
to  the  appearance  of  the  play. 

Of  the  fifteen  titles  in  the  Nelson  Clas- 
sics of  which  films  have  been  made  we 
find  the  following  (both  in  English  and 
French  editions)  are  most  readily  in- 
fluenced:— 

Notre  Dame,  Les  Miserables,  Three 
Musketeers,  Last  Days  of  Pompeii, 
Monte  Cristo,  Quo  Vadis. 

For  the  information  of  your  readers 
we  give  the  names  of  the  other  titles 
of  which  kinema  versions  have  appear- 
ed : — Ivanhoe,  Lorna  Doone,  Heart  of 
Midlothian,  Laughing  Man,  Cloister  and 
the  Hearth,  Toilers  of  the  Sea,  David 
Copperfield,  Prisoner  of  Zenda. 

By  an  alert  bookseller  the  picture 
show  may  be  turned  from  a  competitor 
into  a  useful  ally  and  permanent  free  ad- 
vertisement. It  has  come  to  stay,  so 
let  us  of  the  book  trade  make  the  best 
of  it. 

Yours  faithfully, 
THOMAS   NELSON   &   SONS. 


OLD-TIME     MONTREAL     BOOK- 
SELLER DEAD. 

A  picturesque  figure  in  the  book  trade 
passed  away  at  Montreal  on  June  29  in 
the  person  of  David  Waters,  who  for 
nearly  half  a  century  conducted  a  book 
store  in  that  city.  Prior  to  his  retire- 
ment three  years  ago  his  store  was  lo- 
cated for  the  past  thirty  years  on  St. 
James  street,  a  little  east  of  Bona- 
venture  Station. 

He  had  many  rare  and  valuable  books 
in  his  collection,  and  his  customers  came 
from  all  over  the  world,  and  in  the  cor- 
respondence he  left  can  be  found  letters 
from  some  of  the  most  prominent  men 
in  Canada,  the  United  States  and  Eng- 
land. His  store  was  one  of  the  old- 
fashioned  kind,  with  shelves  outside  the 
windows,  where  one  could  pick  up  pub- 


lications of  an  ancient  date  for  a  modest 
sum. 

Mr.  Waters  was  born  at  Cedars,  Que- 
bec, 72  years  ago,  and  came  to  Montreal 
when  a  young  man.  A  year  ago  last 
February  he  suffered  from  an  attack  of 
pneumonia.  It  was  the  first  time  he  had 
ever  been  ill  a  day  in  his  life.  While  he 
recovered  from  the  attack,  it  left  him  so 
weak  that  he  was  never  the  same  after- 
wards. 

m 

BOOK  TRAVELER  MARRIED. 
Congratulations  to  R.  J.  Kennedy, 
traveler  for  Wm.  Briggs,  he  having 
joined  the  ranks  of  the  benedicts.  Mr. 
Kennedy  was  married  on  June  19  to 
Miss  Florence  Currell,  of  Toronto.  An 
enjoyable  honeymoon  was  spent  at 
Sparrow  Lake.  The  staff  of  the  whole- 
sale department  took  cognizance  of  the 
event  by  making  an  appropriate  presen- 
tation to  bride  and  bridegroom. 


LIFE    OF    CHAMBERLAIN  BY 
AUGUST  1st. 

Thomas  Nelson  &  Sons,  Toronto,  an- 
nounce the  immediate  publication  of  a 
life  i't'  the  late  Right  Honorable  Joseph 
Chamberlain  in  their  Popular  Libraries; 
25c.  copies  will  be  on  sale  at  the  Cana- 
dian booksellers  before  August  1st. 

It  is  safe  to  say  that  no  modern  states- 
man, not  even  the  Grand  Old  Man,  was 
ever  idolized  so  much  by  the  Britisli 
public  as  'our  Joe.'  The  mob  is  said  to 
be  inconstant  and  forgetful  in  its  lik- 
ings, but  the  present  writer  can  never 
forget  a  London  scene  of  four  years  ago. 
It  was  in  the  great  Budget  election  of 
1910,  and  the  Birmingham  veteran  had 
taken  no  part  in  the  fight  for  more  than 
fiiur  years.  Politically  he  was  a  back 
number,  'a  broken  man,'  laid  on  the 
shelf  and  apparently  forgotten.  No 
sooner  did  his  portrait  appear  on  the 
newspaper  screens  in  Kingsway  than  the 
Cockney  populace  rent  the  chill  night  air 
with  deafening  maddening  cheers. 

Had  he  been  spared  his  last  long  ill- 
ness,— which  was  also  his  first  serious 
illness,  there  is  no  doubt  that  the  recent 
political  history  of  England  would  have 
been  very  different.  The  prompt  ap- 
pearance of  a  popular  biography  should 
certainly  meet  with  a  cordial  reception. 

The  feat  that  Nelsons  promise  to  per- 
form this  coming  month  in  ihe  imme- 
diate publication  of  a  life  of  Chamber- 
lain is  believable  when  it  is  recalled  that 
the  same  firm  published  a  short  bio- 
graphy of  King  Edward  VIL,  and  put 
120.000  copies  of  it  on  the  market  with- 
in three  days  of  his  death.  General 
Booth  died  late  on  the  evening  of  Tues- 
day, August  19.  On  Wednesday  morn- 
ing only  a  small  part  of  the  plates  of 
his  life  had  been  prepared.  Neverthe- 
less by  Thursday  afternoon  copies  were 


on  sale  all  over  Scotland,  and  by  Fri- 
day morning  50,000  copies  were  ready 
I'm-  the  English   bookstalls. 


RETAILER  HELD  RECEPTION  FOR 
AUTHOR. 

Leona  Dalrymple,  the  girl  who  won  the 
$10,000  prize  for  her  book,  "Diane  of 
the  Green  Van,"  was  on  her  way  to 
Chicago. 

John  J.  Wood,  president  of  Burrows 
Brothers,  stationers,  in  Cleveland,  got 
her  to  stop  off  one  evening.  For  several 
days  preceding  the  author's  arrival,  one 
of  the  Burrows  windows  was  filled  witli 
Miss  Dalrymple 's  books,  and  at  the  same 
time  the  local  papers  were  used  advertis- 
ing the  fact. 

Engraved  invitations  were  sent  out  to 
patrons  of  the  store  inviting  them  to 
meet  the  author  at  a  reception  to  be  held 
in  the  store. 

All  counters  were  removed  and  attrac- 
fcive  decorations  gave  the  impression  of 
an  elaborate  social  function.  The  total 
cost  was  $110  in  cash. 

Hundreds  of  copies  of  the  prize  book 
were  sold,  as  well  as  other  volumes  of 
the  author's  earlier  works,  and  the  news- 
paper publicity  given  in  space  alone 
more  than  repaid  for  the  expenditure  in 
<  ash. 

SI 
PERIODICAL  NOTES. 

The  Review  of  Reviews  for  June  con- 
tains a  mass  of  interesting  reading 
which  tppeals  especially  to  busy  people. 
"The  Cinderella  of  Commerce"  is  the 
title  of  an  article  which  is  the  outcome 
of  the  book  on  "Advertising  and  Pro- 
gress," recently  brought  out  by  E.  S. 
Hole  and  John  Hart.  Following  this  is 
a  valuable  Symposium  on  Advertising,  in 
which  some  frank  views  are  given  on  a 
debatable  question.  Anions1  the  contribu- 
tors to  this  symposium  are  Lord  Bryce, 
Philip  Snowden,  M.P.,  Bishop  Welldon, 
Dr.  Clifford,  Dr.  Max  Nordau,  Maarten 
Maartens,  Laurence  Housman,  "Rita," 
J.  Holt  Schooling,  the  editor  of  the 
"Daily  Express,"  H.  Hamilton  Fyfe, 
Walter  Emanuel,  Lord  Desborough,  John 
Morgan  Richards,  Sir  Thomas  Vezey 
Strong,  and  other  well-known  persons. 

m 

CANADIAN   LIBRARIES    HONORED. 

At  tlie  meeting  of  the  American  Lib- 
rary Association  in  Washington,  D.C., 
during  last  week,  George  H.  Locke,  the 
chief  librarian  of  Toronto,  was  appoint- 
ed to  the  executive  board  of  the  asso- 
ciation. Canada  is  now  represented  on 
the  board  of  directors  by  J.  Scholefield, 
of  Victoria,  B.C.,  and  W.  O.  Carson, 
chief  librarian  of  London.  T.  W.  Self 
and  T.  W.  Banton  represented  Toronto 
at  the  meeting,  and  W.  R.  Nursey  repre- 
sented the  Ontario  Government. 


The   Postmaster  General  versus  the   Merchant 

A  Complete  Eeview  of  the  Events  Following  an  Attempt  by  Hon. 
L.  P.  Pelletier,  Postmaster-General,  to  Secure  Power  Over  the 
Press  of  Canada  and  Thus  to  Discriminate  in  Favor  of  the  Big 
Papers  Which  Circulate  Mail  Order  Advertising. 


A  BILL  to  amend  the  Post  Office 
Act  of  Canada  was  introduced 
into  the  House  of  Commons  by 
the  Postmaster-General,  Hon.  L.  P.  Pel- 
letier, during  the  session  of  Parliament 
recently  closed.  After  certain  amend- 
ments- had  been  proposed  and  the  bill 
had  been  passed  back  and  forth  between 
Commons  and  Senate,  it  was  found  that 
a  satisfactory  agreement  could  not  be 
reached  and  the  bill  was  not  passed.  The 
Postmaster-General  has  since,  in  a  state- 
ment sent  broadcast  throughout  the  Do- 
minion, made  the  charge  that  his  bill  was 
killed  by  the  Liberal  majority  in  the 
Senate,  laying  stress  on  the  fact  that 
thereby  some  1.400  postal  employees  are 
deprived  of  an  increase  of  salary  pro- 
vided for  in  one  clause  of  the  bill. 

Under  the  circumstances  it  is  felt  ne- 
cessary that  a  full  explanation  should  be 
given  to  the  public,  not  only  in  regard 
to  the  terms  of  the  proposed  legislation, 
but  also  with  reference  to  the  manner  in 
which  it  was  introduced.  The  explana- 
tion will  serve  to  make  clear  the  attitude 
of  the  press  of  Canada  in  opposing  the 
bill,  and,  if  it  bears  hard  on  the  Post- 
master-General, it  must  be  borne  in  mind 
that  he  has  forced  the  press  into  a  de- 
fensive attitude.  The  question  has  never 
been  a  political  one  in  any  sense  of  the 
word — which  is  attested  by  the  fact  that 
the  publishers  of  Canada,  Conservative 
and  Liberal  alike,  have  opposed  the  mea- 
sure— and  it  is  largely  to  remove  the  im- 
pression that  it  is  a  political  issue  that 
this  explanation  is  made.  It  is  felt  also 
that  the  public,  being  directly  interested, 
should  be  fully  informed  in  the  matter. 
If  legislation  detrimental  to  the  publish- 
ing business  were  put  into  force,  the  pub- 
lic would  suffer  either  through  a  curtail- 
ment of  service  rendered  by  newspapers 
and  periodicals  or  the  other  alternative 
of  higher  subscription  and  advertising 
rates. 

A  Plea  For  Higher  Rates. 

In  order  to  give  a  clear  understanding 
of  the  case,  it  will  be  necessary  to  review 
the  matter  from  the  very  beginning.  Dur- 
ing the  administration  of  Sir  John  A. 
Macdonald,  newspapers  and  periodicals 
were  carried  in  the  mails  free  in  recog- 
nition of  the  educational  and  national 
work  they  were  doing.  As  the  expense 
of  distribution  grew,  however,  the  Post 
Office  Department  felt  that  this  privilege 
could  no  longer  be  extended,  and  during 
the  tenure  of  office  of  Sir  William 
Mulock  rates  were  fixed  of  *4  cent  and 


V2  cent  a  pound  on  all  second-class 
matter.  Later  the  Senate  reduced 
this  to  14  cen*  aH  round.  It  was 
recognized  that  this  change  would 
completely  upset  the  plans  on  which 
publishers  had  been  basing  their  op- 
erations, and  accordingly  some  papers 
were  allowed  five  years  in  which  to  ad- 
just themselves  to  the  new  conditions. 

Nearly  two  years  ago  the  Postmaster- 
General,  Hon.  Mr.  Pelletier,  notified  the 
Canadian  Press  Association  (which  in- 
cludes in  its  membership  a  very  large 
majority  of  the  publishers  of  Canada) 
that  a  higher  rate  of  postage  would  be 
necessary  on  second-class  matter.  The 
publishers  promptly  informed  him  that, 
if  it  were  found  that  conditions 
warranted  it,  they  would  cheerful- 
ly comply  with  whatever  Parlia- 
ment in  its  wisdom  and  after  care- 
ful investigation  found  was  right. 
In  order  to  secure  information  on  the  re- 
lation of  the  increased  cost  of  mail  ser- 
vice to  the  carrying  of  second-class  mat- 
ter, the  publishers  employed  M.  E. 
Nichols,  then  the  editor  of  a  Winnipeg 
Conservative  daily,  to  prepare  a  report 
for  them.  This  report  was  submitted  at 
a  special  joint  meeting  of  the  Canadian 
Press  Association  and  Canadian  Press 
Ltd.,  held  in  Toronto  on  November  20, 
1913.  In  it  Mr.  Nichols  dealt  with  the 
congestion  in  the  mail  service.  He  went 
further  and  appended  a  series  of  recom- 
mendations as  to  new  rates  and  regula- 
tions which  the  Canadian  Press  Associa- 
tion should,  in  his  opinion,  suggest  to  the 
department.  After  some  discussion,  the 
Canadian  Press  Association  accepted 
some  of  his  recommendations,  amended 
others  and  struck  out  others  altogether, 
agreeing  on  the  whole  to  an  arrangement 
that  would  mean  a  very  considerable  in- 
crease in  rates.  The  report  as  thus 
amended  was  submitted  to  Mr.  Pelletier 
at  once  by  Hal.  B.  Donly,  president  of 
the  Canadian  Press  Association,  and  J. 
F.  MacKay,  president  of  Canadian  Press 
Ltd.  It  is  reported  that  Mr.  Pelletier 
expressed  the  opinion  that  the  suggested 
arrangement  was  generally  quite  satis- 
factory, but  that  there  were  some  fea- 
tures included  in  the  original  report 
which  he  wanted  re-inserted.  As  the 
original  report  had  been  a  strictly  confi- 
dential one,  the  question  may  be  asked 
how  information  as  to  its  contents  had 
become  known  to  the  postal  authorities. 
Finally,  the  Postmaster-General  stated 
that  the  recommendations  would  be  con- 
44 


sidered  and  the  views  of  the  department 
submitted  in  a  short  time,  when,  he 
urged,  another  meeting  of  the  Press  As- 
sociation should  be  called  at  once  to  con- 
sider his  proposition. 

The  promised  memorandum  was  never 
supplied  although  the  Association  made 
repeated  requests  for  the  information. 

Before  going  any  further  it  will  be 
necessary  to  show  what  excuse  Mr.  Pel- 
letier had  for  not  fulfilling  his  promise. 
The  Canadian  Press  Association  heard 
nothing  from  him  until  it  was  discovered 
that  on  May  4  bill  No.  147  had  passed 
the  House  of  Commons  containing  a 
clause  which  took  the  fixing  of  postal 
rates  on  second-class  matter  out  of  the 
hands  of  Parliament  and  vested  it  in  the 
person  of  the  Postmaster  -  General. 
Prompt  steps  were  taken  to  oppose  the 
measure  in  the  Senate — the  only  recourse 
left— and  in  the  course  of  the  fight  which 
ensued  a  deputation  waited  upon  the 
Premier,  R.  L.  Borden  and  the  Postmas- 
ter-General to  protest.  Mr.  Pelletier  de- 
fended his  action  in  bringing  the  bill  for- 
ward before  carrying  out  his  promise  to 
submit  a  proposition  to  the  Canadian 
Press  Association  by  stating  that,  at  the 
conference  with  the  two  presidents,  they 
had  agreed  to  have  M.  E.  Nichols  pre- 
pare a  supplementary  report  for  him, 
and  that  as  a  result  of  the  non-receipt  of 
this  report  he  had  not  been  able  to  sub- 
mit the  promised  memorandum.  In  re- 
ply, President  Donly  expressed  his  clear 
understanding  that  neither  he  nor  the 
president  of  Canadian  Press  Ltd.  had 
agreed  to  have  Mr.  Nichols,  who  was 
present,  prepare  a  supplementary  report. 
He  remembered  that  during  the  inter- 
view the  Postmaster-General  had  asked 
Mr.  Nichols  to  secure  some  information 
regarding  the  custom  in  certain  countries 
of  grading  newspaper  rates  according  to 
the  proportion  of  advertising  to  reading 
matter.  This  request  was  proferred  by 
the  Postmaster-General  himself  in  quite 
an  incidental  manner,  and  it  was  clearly 
the  understanding  of  the  two  presidents 
that  this  report  had  nothing  whatever  to 
do  with  the  arrangement  that  the  de- 
partment was  to  submit  an  early  memo- 
randum to  the  Canadian  Press  Associa- 
tion covering  the  official  proposals.  That 
the  supplementary  report  was  to  be  pre- 
pared for  the  Post  Office  Department  has 
since  been  confirmed  by  Mr.  Nichols 
himself. 

Clearly,  therefore,  in  failing  to  keep 
to   his   arrangement   with   the   Canadian 


38 


IBOOKSELLER   AND  STATIONER 


Press  Association  and  in  seeking  to  put 
through  legislation  which  would  give  him 
the  whip  hand  over  the  publishers  before 
submitting  his  proposals  to  them,  the 
Postmaster-General  was  not  playing  fair. 

The  Introduction  of  the  Bill. 

This  charge  of  unfairness  will  seem 
mild  when  the  circumstances  surround- 
ing the  introduction  of  Bill  No.  147  are 
reviewed.  The  newspaper  parliamentary 
reports  of  May  5  contained  an  item  to 
the  effect  that  on  the  preceding  day  a 
bill  to  amend  the  Post  Office  Act  had 
been  given  its  third  reading  and  passed 
in  the  House  of  Commons.  That  was 
all  that  was  said.  No  references  were 
to  be  found  as  to  the  nature  of  the 
amendments.  But  when  the  Hansard 
reports  came  to  hand  it  was  found  that 
Bill  No.  147  contained  a  clause  which 
took  out  of  the  hands  of  Parliament  the 
right  to  fix  the  rates  on  second-class  mat- 
ter and  transferred  that  power  to  the 
Postmaster-General.  No  notices  had 
been  sent  out  of  this  bill.  The  members 
themselves  were  ignorant  of  what  it  was 
for.  When  the  House  went  into  commit- 
tee on  the  third  reading,  Hon.  Mr.  Gra- 
ham asked  the  Postmaster-General  what 
changes  were  to  be  effected,  receiving  the 
following  reply : — 

"  The  main  object  of  the  first  change 
— that  is,  in  paragraph  E — is  to  make  it 
clear  that  the  right  of  looking  at  news- 
papers, parcels,  and  so  on,  is  absolutely 
confined  to  those,  and  that  there  is  no 
right  to  open  letters.  The  section  as  it 
stands  at  present,  as  my  hon.  friend 
from  Rouville  (Mr.  Lemieux)  knows, 
leaves  the  question  open  as  to  whether 
or  not  it  is  right  to  open  letters.  I  want 
to  make  it  clear  that  the  right  does  not 
exist.  We  are  amending  the  clause  so 
that  there  is  no  possibility  of  doubt,  by 
inserting  the  words,  '  except  in  the  case 
of  letters.'  There  are  other  matters  of 
detail,  but  this  is  the  main  object  of  the 
clause." 

Now  let  us  see  exactly  how  clause  E 
reads: 

(E)  "Established  the  rates  on  postage  on 
all  mailable  matter,  not  being  letters,  and 
prescribe  the  terms  and  conditions  on 
which  all  mailable  matter  shall,  in  each 
case  or  class  of  cases,  be  permitted  to  pass 
by  post:  and,  except  in  the  case  of  letters, 
authorize  the  opening  thereof  for  the  pur- 
pose of  ascertaining  whether  such  condi- 
tions have  been  complied  with." 

It  will  be  noted  that  the  "  main  ob- 
ject of  the  clause  "  is  added  at  the  bot- 
tom, while  the  "  other  matters  of  de- 
tail "  include  the  right  to  arbitrarily  fix 
rates  on  second-class  matter  in  each  case 
or  class  of  cases.  A  mere  "  matter  of 
detail,"  this  power  vested  in  the  hands 
of  one  man  which  would  enable  him  to 
fix,  if  he  so  desired,  prohibitive  rates,  to 
put  any  or  all  classes  of  publications  out 
of  business! 

Mr.  Pelletier's  misleading  explanation 
of  this  clause  in  the  House  can  be  accep- 


ted as  proof  of  either  one  of  two  things. 

First,  he  did  not  himself  realize  the 
importance  of  the  first  part  of  the  clause. 

Second,  he  was  deliberately  endeavor- 
ing to  deceive  the  members  and  rush  the 
bill  through  before  its  real  importance 
became  known. 

The  first  explanation  is  not  tenable. 
Mr.  Pelletier  is  an  able  man,  a  man  of 
broad  experience  and  considerable  as- 
tuteness. No  one  would  insult  his  intel- 
ligence by  assuming  that  he  really  be- 
lieved that  the  question  of  taking  from 
Parliament  a  power  which  had  been 
vested  there  since  Confederation,  a 
power  which  might  involve  millions  of 
dollars,  was  a  mere  "  matter  of  detail  " 
— an  item  of  minor  importance  as  com- 
pared with  the  rest  of  the  clause  which 
fixes  that  the  Postmaster-General  can 
open  newspapers  but  not  letters!  It  is 
not  to  be  thought  for  a  moment,  we  re- 
peat, that  the  head  of  the  most  import- 
ant administrative  department  could  be 
deluded  into  actually  believing  anything 
of  the  kind. 

But,  further,  if  the  right  he  was  thus 
prepared  to  assume  of  fixing  second- 
class  postal  rates  was  a  mere  "  matter 
of  detail,"  why  did  he  hold  up  the  whole 
bill  when  he  found  that  this  one  "  mat- 
ter of  detail  "  was  not  acceptable?  The 
bill  also  provided  increases  for  some 
1,400  employees  of  the  department,  who 
are  badly  in  need  of  the  raise,  he  says. 
If  a  little  "  matter  of  detail  "  could  not 
be  adjusted,  why  did  he  not  accept  the 
amendments  and  let  the  bill  go  through 
this  session?  The  "  matter  of  detail  " 
could  be  fixed  to  his  satisfaction  at  the 
next  session  and,  not  being  of  sufficient 
importance  to  be  worth  explaining  even 
to  the  members  of  the  House,  it  could 
not  matter  much  either  one  way  or  the 
other. 

No.  The  Postmaster-General's  subse- 
quent course  bears  convincing  testimony 
to  the  fact  that  this  mere  "  matter  of 
detail  "  was  to  him  the  most  important 
part  of  the  whole  bill.  Why,  otherwise, 
should  he  permit  his  whole  bill  to  be 
shelved   because  of  it? 

If  further  proof  of  the  purpose  of  the 
astute  Postmaster-General  is  required, 
the  following  facts  will  serve  to  establish 
the  contention  that  he  deliberately  at- 
tempted to  rush  the  bill  through  before 
interested  parties  would  have  a  chance 
to  stop  it. 

When  it  was  learned  through  the  Han- 
sard reports  that  this  bill  had  been  pass- 
ed in  the  Commons,  the  secretary  of  the 
Canadian  Press  Association  sent  a  re- 
quest to  the  Post  Office  Department  for 
a  copy.  The  reply  received  from  Dr. 
Coulter,  Deputy  Minister,  was  dated  May 
8  (the  bill  passed  May  4)  and  read  in 
part: 

"With  reference  'o  your  letter  of  the 
6th  inst.  asking  i'ur  copy  of  the  Post- 
master-General's  Bill   to   amend   the   Post 

45 


Office  Act  which  passed  its  third  reading 
in  the  House  of  Commons  the  other  day, 
permit  me  to  say  that  none  of  these  will 
be  printed  until  the  bill  has  been  signed 
by  the  Governor-General,  and  when  this 
has  been  done,  I  will  be  pleased  to  im- 
mediately  send   you  a  copy." 

Yet  the  fact  remains  that  hundreds  of 
copies  of  the  bill  had  been  printed. 

The  secretary  of  the  Canadian  Press 
Association  received  copies  of  the  bill 
from  another  source,  the  day  before  he 
received  this  letter  from  Dr.  Coulter  in 
which  the  latter  states  that  the  bills 
were  not  yet  printed! 

Why  had  not  a  copy  been  sent  to  the 
Canadian  Press  Association?  Surely 
the  interest  of  newspaper  publishers  in 
the  proposed  change  was  sufficiently 
great  to  entitle  them  to  a  copy  of  the 
bill  pending!  Why  was  the  request  for 
a  copy  refused? 

Why  Fight  Was  Carried  to  Senate. 

If  the  purport  of  the  bill  had  not  been 
discovered,  almost  by  an  accident,  the 
measure  might  have  passed  through  the 
Senate  in  the  same  quiet  way  that  it 
slipped  through  the  Commons,  before  the 
publishers  received  copies  of  the  bill. 
They  would  not  have  learned  of  the  new 
power  acquired  by  the  Postmaster- 
General  until  it  was  too  late  to  even  pro- 
test. Can  it  be  that  this  contingency 
had  been  foreseen,  had  in  fact  been 
counted  upon? 

Mr.  Pelletier  at  various  stages  of  the 
fight  complained  of  what  he  termed  the 
unfairness  of  publishers  in  carrying  the 
fight  before  the  Senate,  a  body  politic- 
ally opposed  to  the  Government  and  him- 
self. By  skilful  manipulation  of  this 
complaint  he  has  endeavored  to  create 
a  political  issue  out  of  it  and  to  make  it 
appear  that  his  bill  was  thrown  back 
through  the  caprice  of  a  hostile  second 
chamber  instead  of  as  a  result  of  the 
opposition   of  a   united   press. 

As  a  matter  of  fact,  the  bill  had  pass- 
ed the  House  of  Commons  before  the 
publishers  knew  that  such  a  piece  of 
legislation  was  even  contemplated.  What 
course  was  left  but  to  fight  it  in  the 
Senate  in  sheer  self-defence? 

The  publishers  of  Canada  would  have 
much  preferred  to  have  fought  the  bill 
on  the  floor  of  the  House,  where  the 
question  could  have  been  thrashed  out 
without  any  suggestion  of  partyism 
creeping  in.  Mr.  Pelletier  was  afraid  to 
have  the  bill  discussed  in  the  House. 
He  has  openly  avowed  his  fear.  If  he 
felt  that  his  measure  would  be  beaten 
in  the  Commons,  where  any  party  bias 
would  be  in  his  own  favor,  why  does  he 
charge  that  its  practical  defeat  in  the 
Senate  was  due  solely  to  political  ani- 
mosity? 

As  a  matter  of  fact,  the  press  has  pre- 
sented a  united  front  on  this  question. 
P.  D.  Ross,  editor  of  the  Ottawa  Journal, 
who  led  the  fight  for  the  Canadian  Press 
Association,    is    perhaps     the     foremost 


BOOKSELLER     AND     STATIONER 


39 


newspaper  supporter  of  the  Government 
and  who  because  of  this  very  justly  com- 
mands the  respect  and  confidence  of  the 
Prime  Minister,  more  perhaps  than  any 
journalist  in  Canada.  Many  of  the 
publishers  who  went  to  Ottawa  to  pro- 
test were  strong  Conservatives.  Oppo- 
sition in  the  Senate  did  not  come  from 
the  Liberal  side  of  the  House  alone.  ■ 

What  is  more,  if  the  issue  is  reviewed 
next  session,  the  publishers  of  Canada 
will  go  before  the  House  of  Commons 
to  present  their  case,  and  if  Mr.  Pelletier 
relies  upon  carrying  his  point  by  appeal- 
ing to  sheer  party  loyalty,  he  will  un- 
doubtedly meet  a  series  of  surprises. 

The  amendments  proposed  in  the 
Senate,  which  Mr.  Pelletier  refused  to 
accept,  were  framed  with  an  earnest 
desire  to  make  the  bill  workable 
in  the  interests  of  both  departments  and 
press.  It  is  not  stretching  a  point  to 
assert  that  the  objections  raised  by  the 
Senators  were  precisely  what  Mr.  Pel- 
letier would  have  encountered  in  the 
House  had  the  members  been  aware  of 
the  purport  of  the  bill  when  it  was  first 
introduced. 

Objection  Based  on  Principle. 

The  publishers  of  Canada  objected  to 
the  bill  purely  on  principle.  It  is  con- 
trary to  the  spirit  of  the  British  con- 
stitution for  arbitrary  powers  to  be 
vested  in  one  man,  without  the  right  of 
appeal  to  Parliament.  What  sane  man 
would  suggest  that  the  fixing  of  the 
tariff  should  be  placed  in  the  hands  of 
one  member  of  the  Cabinet?  In  a 
lesser  degree  this  is  exactly  what  was 
contemplated  in  the  postal  amendment. 
It  would  rest  with  the  Postmaster-Gene- 
ral to  say  what  rate  must  be  paid  on  the 
printed  matter  circulated  throughout  the 
Dominion. 

The  danger  would  be  two-fold.  Not 
only  could  an  unscrupulous  official  un- 
fairly penalize  any  paper  or  class  of 
paper,  and  discriminate  against  papers 
for  party  purposes,  but  the  man  respon- 
sible for  the  fixing  of  the  rates  would 
himself  be  placed  in  an  invidious  posi- 
tion. He  alone  would  have  to  bear  the 
brunt  of  discussion  and  criticism.  On 
that  man  alone  would  all  the  influence 
of  competing  interests  be  brought  to 
bear.  Would  it  be  wise  to  place  such 
power  in  the  hands  of  one  man? 

A  significant  admission  was  made  by 
Mr.  Pelletier  before  the  Senate  commit- 
tee when  the  matter  was  first  discussed. 
He  had  pointed  out  that  the  new  rates 
suggested  by  the  Canadian  Press  Asso- 
ciation bore  heavily  on  the  metropolitan 
daily  newspapers.  "  I  cannot  fight  these 
big  papers,"  he  declared.  If  he  feels 
unable  to  withstand  the  influence  and 
power  of  the  metropolitan  dailies  when 
the  question  rests  with  Parliament, 
would  he  not  have  been  even  more  im- 
potent if  the  sole  responsibility  of  fixing 


the  rates  had  been  placed  in  his  hands, 
thus  making  him  the  target  against 
which  such  influence  would  be  directed? 
In  view  of  this  admission,  what  could 
the  smaller  paper,  whose  interests  are 
almost  diametrically  opposed  to  that  of 
the  big  "  dollar  daily,"  expect  if  the 
adjustment  of  rates  rested  with  one  man 
— and  that  man  professedly  afraid  of  the 
big  fellows  in  the  publishing  world? 

But  it  is  not  necessary  to  go  on  con- 
jecture alone  in  considering  the  effects 
that  the  measure  would  have.  At  the 
same  session  of  the  Senate  committee 
Mr.  Pelletier  declared  that  the  publishers 
need  not  anticipate  any  arbitrary  use  of 
the  power  he  was  seeking  to  get  into  his 
hands.  Colonel  MacLean,  publisher  of 
class  papers  with  a  combined  circulation 
of  over  100,000,  including  Printer  and 
Publisher,  the  organ  of  the  publishing 
industry,  spoke  before  the  meeting,  ob- 
jecting strongly  to  the  proposal.  In  the 
course  of  the  discussion  that  ensued, the 
Postmaster-General,  forgetting  his 
pledge  that  the  power  would  not  be  used 
in  an  arbitrary  way,  stated  that,  if 
Colonel  MacLean  would  not  consent  to 
the  proposals,  he  would  impose  a  rate  of 
8  cents  a  pound  on  class  publications. 

What  more  telling  proof  could  have 
been  adduced  of  the  use  that  might  be 
made  of  the  arbitrary  power  that  the 
Postmaster-General  sought? 

A  rate  of  8  cents  a  pound  would  put 
every  magazine,  trade,  technical,  and 
farm  paper  in  Canada  out  of  business. 
Thus  would  one  man  have  the  power  to 
cripple,  kill  or,  on  the  other  hand,  to 
unfairly  foster  by  privilege  any  particu- 
lar paper  or  class  of  papers. 

The  Status  of  the  Class  Press. 

One  of  the  main  points  of  contention 
since  the  question  of  increasing  the 
postal  rates  first  came  up  has  been  the 
status  of  the  class  press.  Despite  the 
fact  that  trade  and  technical  papers 
have  become  a  necessity  in  every  line  of 
industry,  despite  their  acknowledged 
worth  as  an  educational  factor,  despite 
finally,  the  fact  that  the  governments  of 
Canada  spend  large  sums  of  money  an- 
nually to  send  out  free  printed  matter 
of  an  instructive  nature  to  the  farming 
community,  thereby  performing  the  same 
work  for  the  farmer  that  the  trade  paper 
does  for  the  engineer,  the  mechanic  and 
the  merchant;  despite  this,  there  has 
long  been  a  prejudice  in  the  Post  Office 
Department  against  trade  and  technical 
papers,  a  prejudice  which  has  manifested 
itself  in  close  surveillance,  dogmatic  in- 
terpretation of  statutory  details  and 
open  threats  of  a  higher  rate  than  is 
placed  upon  daily  newspapers.  As  soon 
as  it  was  announced  that  postal  rates 
would  be  advanced,  it  became  known 
that  it  was  intended  to  seize  the  oppor- 
tunity to  penalize  the  trade  press.  The 
report  submitted  by  the  daily  newspaper- 
46 


man,  commissioned  to  report  on  postal 
matter,  contained  recommendations  to 
that  effect — recommendations  bolstered 
up  with  reasons  couched  in  terms  so  con- 
cisely the  same  as  employed  by  the  pos- 
tal officials  that  one  trade  publisher  was 
impelled  to  exclaim:  "  It's  the  hand  of 
Esau,  but  the  voice  of  Jacob." 

The  Canadian  Press  Association,  with 
loyal  appreciation  of  the  real  value  and 
the  just  claims  of  the  trade  press,  re- 
fused to  countenance  the  suggestion  that 
the  newspapers  escape  their  due  share 
of  the  advanced  cost  of  postal  trans- 
portation by  putting  a  larger  load  on  the 
trade  press,  voting  with  practical  una- 
nimity to  throw  out  the  resolution. 

It  was  not  the  intention  of  the  writer 
to  enter  into  a  discussion  of  the  posi- 
tion of  the  trade  press  at  this  time,  but 
the  above  explanation  was  necessary  in 
order  to  show  the  next  inconsistency  in- 
to which  the  worthy  Postmaster-General 
strayed.  At  the  meeting  of  the  Senate 
Committee  already  referred  to,  Mr. 
Pelletier  stated,  in  replying  to  Colonel 
MacLean,  that  in  the  course  of  the  in- 
terview he  had  had  with  the  presidents 
of  the  Canadian  Press  Association  and 
Canadian  Press  Ltd.,  when  they  laid  be- 
fore him  the  report  as  adopted  in  No- 
vember, he  was  told  by  these  gentlemen 
that  it  was  the  spirit  of  the  meeting  of 
the  Canadian  Press  Association  and 
Canadian  Press  Ltd.  that  a  higher  rate 
should  be  placed  on  the  trade  press.  As 
the  instructions  of  the  two  presidents 
had  been  to  merely  wait  upon  the  Post- 
master-General and  lay  before  him  the 
findings  of  the  meeting,  it  was  incon- 
ceivable that  they  could  have  made  such 
a  statement.  Printer  and  Publisher  at 
once  communicated  with  both  Mr.  Donly 
and  Mr.  MacKay  and  received  their  un- 
reserved and  emphatic  denial  of  the 
statements  imputed  to  them  by  the  Post- 
master-General. 

The  Position  of  the  Postmaster- 
General. 

Throughout  the  whole  course  of  the 
fight,  the  representatives  of  the  press 
made  it  their  earnest  endeavor  to  keep 
the  personal  element  in  the  background. 
It  was  made  very  clear  that  their  objec- 
tion was  not  to  Mr.  Pelletier  having  the 
power  he  sought,  but  to  any  man 
having  that  power;  that  it  was  too  dan- 
gerous a  power  for  one  man  to  have  from 
the  standpoint  of  the  good  of  the  coun- 
try as  well  as  the  good  of  the  press.  But 
as  the  matter  progressed  and  the  part 
that  Mr.  Pelletier  was  playing  became 
more  transparent  with  each  move  that 
he  made,  the  conviction  was  driven  home 
that  it  would  be  a  particularly 
dangerous  policy  for  such  a  man 
as  Mr.  Pelletier  to  exercise.  He 
convicted  himself  of  inability  to 
exercise  that  power  with  absolute 
fairness    to    all    concerned    by    his    own 


40 


BOOKSELLER     AND     STATIONER 


statements  in  the  course  of  the  debates. 
On  several  occasions  he  voiced  the 
opinion  that  he  could  not  antagonize  the 
powerful  metropolitan  newspapers.  At 
the  meeting  of  the  Senate  Committee  on 
Banking  and  Commerce,  on  May  29,  he 
said:  "But  I  cannot  afford  to  have  all 
the  papers  in  this  country  banded 
against  me."  If  one  proceeds  to  analyze 
this  statement,  it  becomes  apparent  that 
the  man  who  made  it  is  not  a  proper 
person  to  hold  a  power  which  would 
enable  him  to  summarily  penalize  the 
press  and,  moreover,  would  put  him  in 
the  position  of  having  the  influence  of 
all  sections  of  the  press  focused  upon 
him.  Let  us  proceed  upon  a  supposition. 
If  he  "  cannot  afford  to  have  all  the 
papers  banded  against  him,"  he  could 
not  be  expected  to  do  what  was  right  if 
the  interests  of  the  country  at  large 
should  at  any  time  demand  that  he  take 
such  action  as  would  cause  all  papers 
to  band  against  him.  He  has  tacitly 
acknowledged  that  his  fears  would  not 
permit  him  to  exercise  his  power  in  a 
way  that  the  interests  of  the  country 
would  demand.  If  he  does  not  feel  that 
he  has  the  backbone  to  withstand  any 
kind  of  influence  which  might  be  brought 
to  bear,  why  does  he  endeavor  to  take 
a  position  where  his  lack  of  backbone 
might  some  time  constitute  a  menace  to 
the  country  at  large? 

The  Postmaster  General  has  wide 
powers  now.  It  is  part  of  his  duty.  He 
would  have  to  decide,  for  instance, 
how  far  the  metropolitan  papers  can 
go  in  dumping  their  products  in 
all  parts  of  the  country  at  ridicu- 
lously low  subscription  prices,  thus 
seriously  jeopardizing  the  local  press. 
The  investigation  made  by  Mr. 
Nichols  showed  conclusively  that  the 
congestion  in  the  mails,  which  had  cre- 
ated the  necessity  for  higher  rates,  was 
chiefly  around  the  big  cities  and  was  due 
to  the  enormous  quantities  sent  out  by 
the  "  dollar  dailies."  In  recognition  of 
this  fact,  the  Canadian  Press  Associa- 
tion recommended  that  a  minimum  sub- 
scription price  be  set  for  daily  news- 
papers with  a  view  to  preventing  the 
"dumping"  of  big  city  dailies  and  thus 
reducing  the  congestion. 

Before  the  Senate  Committee  on  May 
27  Mr.  Pelletier  said  that  "  he  was  not 
prepared  to  put  into  effect  the  recom- 
mendation of  the  two  associations  in 
respect  to  a  minimum  subscription  price 
for  daily  newspapers."  Before  the  same 
committee  on  May  29  Mr.  Pelletier  said: 
"  Fifteen  days  ago  we  took  eight  car- 
loads of  one  paper  in  Montreal  out  to 
the  coast,  and  they  gave  us  $84.50  as  a 
revenue,  though  it  cost  us  $502.00." 
This  instance  shows  that  the  Govern- 
ment loss  is  sustained  through  the  cir- 
culations built  up  by  the  "dollar 
dailies  "  through  their  low  outside 
prices.       But    Mr.    Pelletier,   calmly   ac- 


knowledging the  truth  of  this,  had  never- 
theless announced  his  intention  not  to 
apply  the  obvious  remedy,  preferring  to 
make  up  the  deficit  by  making  all  papers 
pay  a  higher  rate,  and  specially  penaliz- 
ing trade  and  technical  newspapers. 

And  that  is  exactly  why  one  man 
should  not  be  allowed  to  decide  such  big 
problems  without  any  right  of  appeal 
beyond  him.  Individuals  are  too  prone 
to  errors  of  judgment.  Mr.  Pelletier's 
error  of  judgment  in  this  matter  is  but 
a  foretaste  of  what  might  happen  if  he 
were  permitted  to  gather  the  reins  of 
arbitrary  power  into  his  own  hands. 

The   Progress  of  the  Fight. 

All  that  remains  is  to  recount  the 
events  following  on  the  fight  in  the 
Senate. 

On  June  2  the  Senate  Committee  on 
Banking  and  Commerce  passed  the  bill, 
with  an  amendment  as  follows:  "  Pro- 
vided always  that  the  maximum  rate 
which  the  Postmaster-General  may  fix 
as  the  postage  of  newspapers  and  peri- 
odicals defined  by  section  53  of  this  act 
shall  in  no  case  exceed  —  cent  for  each 
pouch  pound  weight  or  fraction  of  a 
pound  weight,  however  the  rates  may  be 
graded  according  to  distance  and  zones 
of  transportation,  and  said  rates  so  fixed 
and  levied  shall  be  submitted  to  Parlia- 
ment at  the  ensuing  session  for  revision 
or  ratification." 

As  thus  amended,  the  bill  was  passed 
by  the  Senate  and  sent  back  to  the 
House.  The  executive  committee  for 
the  Canadian  Press  Association  were  not 
satisfied,  however,  as  it  was  felt  that 
when  the  principle  was  wrong,  the  cur- 
tailment of  powers  as  per  the  amend- 
ment would  not  suffice.  A  deputation, 
therefore,  waited  upon  Hon.  K.  L.  Bor- 
den and  Hon.  Mr.  Pelletier,  requesting 
that  "(a)  the  clause  of  Bill  No.  147 
which  amends  present  newspaper  postage 
regulations  be  withdrawn  for  the  present 
session,  inasmuch  as  a  delay  of  a  few 
months  in  amending  the  present  condi- 
tions which  have  existed  for  nearly  20 
years  can  matter  little.  Or  (b)  that  the 
schedule  of  rates  suggested  by  the  Cana- 
dian Press  Association  in  December  last 
be  adopted  until  the  Postmaster-General 
can  submit  revised  rates  next  session." 

A  promise  to  consider  the  request  was 
received  from  the  Premier.  In  view  of 
the  promise  of  the  Premier,  it  was  deem- 
ed advisable  to  place  the  facts  before  a 
number  of  representative  newspapers 
throughout  Canada,  in  order  that  they 
might,  if  thought  advisable,  wire  their 
views  to  the  Premier  and  other  members 
of  the  Government,  and  thus  make  it 
clear  that  the  position  taken  by  the 
Executive  Committee  of  the  Association 
was  the  position  of  the  individual  news- 
papers throughout  Canada.  To  this  end 
night  lettergrams  were  sent  on  Wednes- 
day evening  to  approximately  125 
47 


representative  newspapers  throughout 
Canada,  and  it  is  known  to  the  officers 
of  the  Association  that  on  Thursday  a 
la  rue  proportion  of  these  newspapers 
wired  the  Premier  and  other  members  of 
the  Government,  urging  the  principle 
that  newspaper  postage  rates  should  be 
fixed   by  Parliament. 

On  the  evening  of  Thursday,  June  4, 
it  was  intimated  to  the  Chairman  of  the 
Postal  Committee  that  the  Premier 
wished  to  discuss  the  matter  further  with 
him.  Mr.  Ross,  chairman  of  the  Postal 
Committee  of  the  Canadian  Press  Asso- 
ciation, had  an  audience  with  the  Pre- 
mier that  evening,  and  Mr.  Borden  ex- 
pressed the  willingness  of  the  Govern- 
ment to  meet  the  views  of  the  Associa- 
tion to  the  extent  of  having  the  rates 
fixed  by  the  Treasury  Board  instead  of 
by  the  Postmaster-General,  with  the  pro- 
vision that  in  no  case  should  the  rate 
exceed  one  and  one-half  cents  per  pound, 
and  with  the  understanding  that  the  As- 
sociation would"  be  consulted  before  the 
increase  in  rates  now  proposed  was  fixed 
by  the  Treasury  Board. 

After  the  interview  with  the  Premier 
and  again  on  the  morning  of  Friday, 
June  5,  Mr.  Ross  consulted  the  president 
and  other  members  of  the  Executive 
Committee  who  were  in  Ottawa  regard- 
in?  the  Premier's  suggestion.  All  were 
agreed  that  it  would  be  inadvisable  to 
agree  to  the  compromise  suggestion, 
first  because  it  was  contrary  to  the 
principle  that  newspaper  postage  rates 
should  be  fixed  by  Parliament,  and,  sec- 
ond, because  consent  to  the  provision 
of  a  minimum  rate  of  one  and  one-half 
cents  per  pound  might  be  interpreted  nt 
a  future  time  as  an  admission  by  the 
Association  that  the  Post  Office  Depart- 
ment would  he  justified  in  imposing  anv 
rate  of  postage  up  to  the  rate  specified 
as  a  maximum. 

However,  Mr.  Pelletier  introduced  a 
resolution  in  the  House  of  Commons 
making  an  amendment  to  the  Senate 
amendment  that  the  fixinsr  of  the  rate 
be  vested  in  the  Treasury  Board,  the 
rates  fixed  to  he  put  before  Parliament 
for  ratification  or  revision. 

On  June  10  the  bill  again  came  before 
the  Senate  and  was  passed  with  still  a 
further  amendment  which  practically  re- 
established the  old  order,  inasmuch  as  it 
provided  that  rates  fixed  by  the  Trea- 
sury Board  should  not  come  into  force 
until   revised   or  ratified  by  Parliament. 

The  bill  as  thus  amended  was  returned 
to  the  House  of  Commons,  and,  on  the 
motion  of  Mr.  Pelletier,  a  message  was 
ordered  to  be  sent  to  the  Senate  that  the 
House  would  agree  to  the  amendment  if 
it  were  again  amended  by  striking  out 
the  words  "and  shall  not  take  effect 
until  so  revised  or  ratified."  Mr.  Pel- 
letier's contention  was  that  these  words 
would  have  the  effect  of  preventing  the 
(Continued  on  page  45.) 


BOOKSELLER     AND     STATIONER 


41 


Profits  in  the  Camera  Business 


are  Large 


The  investment  is  small — You  can  start  a  complete  Seneca  Amateur  Department 
for  as  little  as  $50.00. 

Camera  selling  is  no  longer  technical.  Simply  an  ordinary  merchandising  proposi- 
tion and  an  all-the-year-round  money-maker.  The  Camera  Department  brings 
new  faces  to  your  store  every  day,  brings  the  old  ones  back  for  fresh  supplies. 

Seneca  Camera  Agency  Open  to  You 

We  want  special  dealers  in  open  territory.  People  of  standing  al- 
ready established  in  business  to  become  our  authorized  agents  and 
carry  in  stock,  as  a  side  line,  our 

Complete  Independent  Line  of 

Roll  Film,  Film  Pack  and  Plate  Cameras 

SELLING  AT  $2.00  AND  UP— 
All    covered    with    our    money-back    guarantee 

Also  Roll  Film,  Paper,  Developing 
and  Printing  Outfits  and  Supplies 

Seneca  Cameras 

have  been  favorably  known  for  years.    The  line  is  complete.    In  fact, 

it  is  the  only  complete  independent  Line.     The  Cameras  themselves 

have  many  refinements  and  improvements  not  found  in  any  other  make. 

Guaranteed  to  satisfy  your  customers,  they  not  only  pay  you  a  hand-     0  j* 

some  profit  but  prove  a  valuable  asset  to  your  store.  Seneca  Scout  and  Folding 


Roll  Film  Cameras 


B.  &S. 


It  will  pay  you  to  Send  the  Corner  Coupon  to-day 

We  will  at  once  send  you  our  1914  Text-Book  Catalogue  and  dealers' 

terms.     Also  Booklet  showing  Complete  Assortments  for  starting  a 

department  for  $50,  $100,  $150,  or  $200.     Get  ready  for  additional  /  camera 

Summer  profits.  /  Mfg-.  Co., 

/         Rochester,   N.Y. 

Seneca  Camera  Mfg.  Company       /send  cata.ogUe  aDd 

„._     o.  n.         ■-»        i  «.t  -.y  s        Dealers'  Terms. 

307  State  St.,  Rochester,  N.Y. 


Trade  Mark 


Canadian   Distributors 

DEFENDER  PHOTO  SUPPLY  COMPANY 

102  STAIR  BUILDING  TORONTO.  ONT. 


Seven  Thousand  Dollar  Business  on  $400  Stock 

That  Was  the  Record  of  One  of  Several  Merchants  in  a  Small 
City    Who    Include    Cameras     and     Supplies    in     Their    Stocks 


EVERY  YEAR  sees  a  decided  in- 
crease in  the  number  of  stationers 
selling  cameras  and  photo  supplies 
and  the  proportion  of  these  dealers  who 
do  developing  and  printing.  It  is  most 
sin  prising  to  learn  that  t here  are  still 
quite  a  number  of  stationers  who  have 
not  taken  up  this  line. 

Surely    they    do    not    appreciate    what 
other  merchants  are  doing  in  the  camera 


First  Prize. 

business  or  this  would  not  be  so.  Just 
the  other  day  the  writer  was  talking  to 
a  stationer  in  a  small  city  in  which  therr 
were  half  a  dozen  other  dealers  who  sold 
cameras  and  supplies  and  this  man's 
bills  with  the  supply  house  for  the 
month  of  June  amounted  to  well  over 
$500.  Last  year  his  sales  of  cameras 
and  supplies,  including  receipts  for  de- 
veloping and  printing  readied  a  total 
of  over  $7,000,  and  so  far  this  year  this 
record  is  exceeded  by  over  ten  per  cent. 

Think  of  that  showing  on  a  stock  of 
cameras  and  supplies  that  at  no  time  ex- 
ceeds $400 !  How  can  any  stationer  keep 
out  of  a  business  of  such  extraordinary 
possibilities,  especially  when  it  is  one 
that  fits  into  the  general  line  of  a  sta- 
tionery store  as  does  the  one  in  question  ? 

Tf  there  is  any  doubt  in  the  mind  of 
any  reader  as  to  the  truth  of  these 
statements  let  him  write  Bookseller  and 
Stationer,    and    further    facts    including 


the   name   of   the   merchant   referred    to 
will  be  furnished. 

July  and  August  are  especially  good 
months  in  this  trade.  If  you  haven't 
already  got'  into  this  business  jump  in- 
to it  at  once.  Don't  wait  till  next  year 
or  even  next  month.  DO  IT  NOW!  If 
you  feel  at  all  diffident  about  how  to  pro- 
ceed get  into  communication  with  Book- 
seller and  Stationer's  special  service  de- 
partment. It  exists  for  the  particular 
purpose  of  aiding  the  trade  in  conting- 
encies of  this  nature. 


SUCCESSFUL  CAMERA  CONTEST. 

ON  THIS  page  are  shown  the  first  and 
second  prize  snapshots  of  the  Duke  of 
Oonnatmht  in  the  contest  conducted  by 
the  White  Drug  and  Book  Store.  Halt. 
and  referred  to  in  the  last  issue  of  Book- 
seller and  Stationer.  The  first  prize  was 
a  $3  Brownie  camera  and  the  second  a 
$2  Brownie  camera.  The  contest  aroused 
considerable  interest  and  not  only  stim- 
ulated the  sales  of  the  camera  depart- 
ment for  the  day  on  which  the  Duke 
visited  Gait,  but  continued  to  produce 
results  afterwards,  the  pictures  being 
used  for  window  displays,  etc. 


Defender  Co.'s  new  manager.  S.  G. 
Bailey,  who  has  for  the  past  year  been 
with  the  Office  Specialty  Co.  of  Toronto, 
but  who  previously  was  on  the  road  for 
six  years  for  the  Canadian  Kodak  Co., 
is  back  in  the  camera  trade  and  has  as- 
sumed the  management  of  the  Canadian 
house  of  Defender  Photo  Supply  Co.. 
with  offices  in  the  Stair  Building,  Toron- 
to. The  Defender  Co.  has  just  issued  a 
comprehensive  illustrated  catalogue, 
featuring  not  only  the  extensive  line  of 
Defender  Photo  Supplies,  but  also 
Seneca  cameras,  the  Canadian  sale  of 
which  is  controlled  by  the  Defender 
Photo  Supply  Co. 


A  hand  book  to  photographic  record 
work  for  those  who  use  a  camera  and 
for  survey  or  record  societies  has  been 
published  by  Sampson  Low,  Marston  & 
Co.  of  London  under  the  title  of  "The 
Camera  as  Historian."  This  book  will 
appeal  to  the  photographer  in  the  early 
staves  of  pursuing  his  hobby  a*  an  in- 
dication on  lines  on  which  his  work 
may  be  directed  to  ends  of  real  public 
42 


value  and  gives  useful  hints  and  infor- 
mation on  work  both  in  the  field  and  at 
home  and  will  appeal  also  to  the  ad- 
vanced worker  and  to  librarians,  cura- 
tors of  museums  and  art  galleries  as  well 
as  collectors  of  prints  because  of  its 
hints  on  mounting  and  storing  and  de- 
tailed  subject   classification. 


MAY  EXTEND  PARCEL  POST 
SYSTEM. 

The  Postmaster-General  recently  made 
the  statement  in  the  House  of  Commons 
that  he  believed  the  parcel  post  system 
would  not  be  complete  until  parcels  are 
collected.  The  Post  Office  Department 
is  considering  whether  or  not  it  would 
be  feasible  to  undertake  the  collection  of 
parcels  in  cities  where  there  is  a  mail 
delivery  service.  The  Postmaster-Gen- 
eral said  that  on  the  rural  free  mail  de- 
livery routes  of  Canada  there  were  prac- 
tically 100,000  boxes,  of  which  73,177 
were  in  Ontario. 


Second   Prize. 

Camera  Lists  Received. 

From  the  Seneca  Camera  Mfg.  Co.  of 
Rochester  comes  a  copy  of  their  hand- 
some 76-page  illustrated  list  dealing  in 
detail  with  the  various  Seneca  roll  film 
cameras,  plate  cameras,  and  film  pack 
cameras,  as  well  as  various  camera  ac- 
cessories, and  photographic  supplies  for 
amateurs. 


BOOKSELLER     AND      STATIONER 


43 


Private   Christmas 
Greeting    Cards 

BIG    PROFITS    WITHOUT    RISK  OR    OUTLAY 

To  all  Stationers  and  Booksellers  dealing 
in  Private  Xmas  Greeting  Cards,  we  offer 
our  New  Sample  Book,  "The  Woodford" 
Series,  Free  and  Postage  Paid. 
Our  prices  for  cards  are  extremely  reason- 
able and  admit  of  large  profits  being  made 
by  the  dealer.  There  is  No  Risk,  no 
outlay  and  no  stock  left  over. 
There  is  big  business  to  be  done  with  these 
goods  by  those  who  will  take  them  up 
seriously  and  put  a  little  work  into  the 
matter  of  introducing  to  customers. 
We  supply  samples  and  advertising  matter 
absolutely  free  and  all  orders  received  by 
us  are  despatched  neatly  packed  in  boxes, 
Postage  or  Carriage  Paid,  by  the  following 
outgoing  mail. 

Do  not  miss  this  opportunity.  Write  at 
once  for  Sample  Book  to  be  reserved  and 
forwarded  when  ready. 

"The    Woodford    Series" 
j.  wood  &  CO. 

95  Kirkgate,  Bradford,  England 


LARGE  PROFITS 

are  derived  from  the  sale  of 

Photo  Supplies 


There  is  a  constant  and  increasing  demand, 
and  the  line  is  an  ideal  one  for  the  Stationer. 
The  initial  investment  is  not  large,  and 
repeat  orders  are  filled  the  same  day  we 
receive  them. 

Vulcan  Film  and  Plates, 
Argo-"No-Trouble"-Paper 
Photo-Pure   Chemicals — 

these  supplies  sell  themselves. 

Write  for  our  proposition ;  we  will  show 
exactly  how  much  you  should  buy  and  the 
per  cent,  of  profit  on  all  goods. 


DEFENDER    PHOTO 
CO.,  Inc. 

102  Stair  Building 


SUPPLY 


TORONTO 


-•l|!lllllllllinil!lllllllll!lllfllllll!llllllll!lll!lllll!l;ll!il!|l|||lillll!lllll;i;lJ 


PEM 


ALL  that  the  best  of  ingredients,  costly  tissue  and  colorings, 
years  of  experience  and  an  insistent  desire  to  produce  only 
"  the  best  can  give,  are  embodied  in  Peerless  Ribbons  and 
Carbons. 

The  "Convenient"  13-sheet  carbon  paper  package  is  fully  guar- 
anteed, and  being  packed  and  sealed  at  the  factory  insures  perfect, 
unwrinkled  sheets.  It  also  affords  a  good  trial  to  either  the  small 
user  or  large  consumer.  The  retail  price  is  50c.  The  dealer 
price  20c.  Why  not  get  this  quality  line  on  display?  Send  in  a 
trial  order  to-day. 

PEERLESS  CARBON  &  RIBBON    MFG.  CO.,    LIMITED 

176  RICHMOND  ST.  WEST  TORONTO 


nllllMililll'llllllll'ITIIUII'lillllTIIILIUIIRIllllll'lil'I'llll! 


DECKLE   EDGE   PAPER. 

There  is  an  ever  increasing  market  for 
extra  fine  quality  correspondence  paper, 
and  there  is  nothing  more  satisfactory 
to  those  who  are  looking  for    something 

out  of  the  ordinary  than  the  "ragged" 
or  "Deckle"  edge  paper  and  envelopes, 
with  the  finish  just  as  it  leaves  the  maker 
— each  sheet  is  individually  made  by 
hand,  is  not  cut  and  trimmed,  and  each 
one   is   therefore      slightly      different    in 


EQUAL  SUFFRAGE  STATIONERY. 

"  Votes  for  Women  "  stationery  has 
been  put  out  by  the  Marcus  Ward  Co., 
of  New  York.  Each  sheet  of  the  paper 
is  watermarked  "  Votes  for  Women,'' 
so  that  every  letter  written  on  this 
paper  is  helping  the  cause.  Put  up  in 
one  quire  papeteries,  the  box  being  de- 
corated in  an  appropriate  design  by  Will 
Bradley,  reproduced  in  suffrage  colors — 
black  and  yellow. 


Deckle  edge  paper  shown  by  W.  J.  Gage  &  Co.,  Ltd. 


character.  W.  J.  Gage  &  Co.,  Limited, 
Toronto,  are  putting  this  up  in  very  at- 
tractive boxes  of  24  envelopes  and  25 
sheets  of  paper. 

m 

NEW    CLUTCH    PENCIL. 

An  ever-ready  clutch  pencil,  of  stand- 
ard size,  called  "  The  Busy  Man's," 
with  standard  length  lead  of  high-grade 
graphite,  is  a  new  production  recently 
introduced  by  the  Beegee  Company  of 
New  York.  The  lead  can  be  used  down 
to  last  tip  end.  A  metal  container  with 
three  leads  goes  with  each  pencil. 


CARDS     FOR     COLORING. 

There  is  an  increasing  demand  for 
non-colored  cards  for  various  require- 
ments, and  many  new  designs  are  ap- 
pearing, consisting  chiefly  of  floral  and 
landscape  border  decorations,  sizes  rang- 
ing from  the  postcard  to  cards  8  x  10 
inches  in  size.  These  cards  are  especi- 
ally popular  for  birthday  greetings  and 
for  use  in  connection  with  commence- 
ment exercises. 


"The  Knack  of  Selling." 

The  System  Magazine,  Wabash  Ave. 
and  Madison  Ave.  Chicago,  have  issued 
an  excellent  set  of  booklets  on  the  topic 
of  salesmanship  under  the  title  "The 
Knack  of  Selling."  They  summarize  in 
a  very  attractive  and  informing  way- 
some  of  the  best  principles  of  salesman- 
ship. The  books  are  titled  "Mapping- 
out  the  Canvass,"  "Managing  the  In- 
terview," "How  and  When  to  Close," 
"Finding  and  Correcting  your  Weak 
Points,"  "Getting  in  to  See  a  Pros- 
pect," "Acquiring  the  Art  of  Mixing." 
The  books  are  written  in  an  attractive 
and  readable  style,  while  numerous  il- 
lustrations from  the  experience  of  suc- 
cessful salesmen  increase  the  value  of 
the  set.  To  many  salesmen  some  of  the 
individual  suggestions  will  be  easily 
worth  the  cost  of  the  whole  set  of  books, 
which  is  $5.  The  books  are  convenient 
in  size  and  shape  to  carry  in  the  pocket 
for  utilization  in  spare  time. 
44 


LISTS  RECEIVED. 
Houghton,    Mifflin    Co.    have   recently 
issued     a      supplementary     bulletin     of 
spring    and     summer    books,    many     of 
which  were  hitherto  unannounced. 

From  G.  X.  Reynolds  &  Co.,  Toronto, 
comes  a  copy  id'  the  Daner  Catalogue 
setting  forth  the  different  styles  of  sec- 
tional bookcases  manufactured  by  the 
John  Daner  Mfg.  Co.,  of  Canton,  Ohio, 
who  are  represented  in  Canada  by  G. 
X.  Reynolds  &  Co.  A  Ira  lure  of  the 
catalogue  is  that  in  addition  to  illustra- 
tion of  the  different  bookcases,  line 
drawings  are  given  showing  measure- 
ments. 

From  Raphael  Tuck  &  Sons  comes  an 
illustrated  circular  dealing  with  the 
$5,000  prize  painting  book  contest  for 
boys,  girls  and  young  students,  which  is 
now  open,  and  is  to  close  on  December 
31st  of  this  year.  In  all  1,200  prizes  are 
offered,  and  the  contest  is  divided  into 
four  parts  as  follows:  Section  A,  for 
competitors  up  to  10  years  of  age.  Sec- 
tion B.  for  competitors  between  the  ages 
of  10  and  13.  Section  C,  for  competitors 
between  the  ages  of  13  and  15,  and  Sec- 
t'on  D,  between  the  ages  of  15  and  18. 
The  circular  sets  forth  in  detail  the 
rules  of  the  contest,  as  well  as  the  man- 
ner in  which  the  prizes  are  to  be  distri- 
buted. The  exhibits  will  be  submitted 
t<  and  the  prizes  awarded  by  the  follow- 
ing judges:  Philip  Boileau,  Harrison 
Fisher,  Xell  Brinkley,  Howard  Chandler 
Christy,  and  James  Montgomery  Flagg. 
This  contest  cannot  fail  to  interest  boys 
and  girls  and  young  students,  and  the 
point  of  particular  interest  to  retailers 
ir.  that  this  valuable  co-operation  on  the 
part  of  the  Raphael  Tuck  Co.  will 
greatly  promote  the  sale  of  the  firm's 
painting  books  and  painting  albums. 

From  the  manufacturers  of  Permo- 
delle,  represented  in  this  country  by 
Warwick  Bros.  &  Rutter,  comes  an  at- 
tractive new  catalogue,  with  reproduc- 
tions in  colors  of  the  different  Permo- 
delle  packages.  Notable  among  these 
outfits  is  one  especially  designed  for 
pottery  work,  including  molds  and  spe- 
cial tools.  The  alphabet  outfit  contains 
a  polished  brass  mold,  with  every  letter 
ex  the  alphabet,  from  which  letters  can 
be  molded  and  words  built  up.  In  all 
twenty  different  packages  are  described. 


BOOKSELLER     AND     STATIONER 


45 


THE     POSTMASTER-GENERAL 
THE   MERCHANT. 

(Continued  from  page  40.) 


VS. 


Post  Office  Department  from  collecting 
postage. 

This  the  Senate  refused  to  do,  leaving 
the  amendment  as  it  had  been  drafted, 
but  providing  a  clause  to  leave  old  rates 
in  force,  thus  getting  around  the  Post- 
master-General's technical  objection. 
Mr.  Pelletier  refused  to  accept  the  Sen- 
ate amendment  and  the  bill  thus  auto- 
matically died. 

He  thereupon  issued  a  statement  to 
the  press  in  which  he  claimed  that  his 
bill  had  been  killed  by  the  Liberal  ma- 
jority in  the  Senate. 

And  now  comes  his  last  move,  a  lu- 
dicrous finale  to  a  comedy  of  errors.  Mr. 
Pelletier  has  publicly  announced  his  in- 
tention of  going  back  to  the  system  that 
prevailed  before  '67.  He  states  that  he 
will  leave  the  rate  at  a  quarter  of  a  cent 
a  pound  on  all  second-class  mail  matter 
mailed  in  bulk,  but  that  he  will  collect 
one  cent  on  every  paper  that  is  delivered 
to  the  subscriber  by  the  mail  man.  This 
right  he  claims  under  Clause  71  of  the 
Post  Office  Act.  This  clause  gives  him 
the  power  to  collect  one  cent  postage 
from  the  subscriber,  so  apparently  this 
is  what  the  Postmaster-General,  beaten 
and  confuted  at  every  turn,  purposes 
doing! 

Finally,  let  it  be  stated  that,  to  those 
who  have  followed  the  whole  course  of 
the  fight,  the  reason  for  the  stand  taken 
by  the  Postmaster-General  is  quite  clear. 
He  is  standing  by  the  big  daily  papers 
against  the  weekly  papers  and  the  trade 
and  technical  press.  He  has  allied  him- 
self with  the  big  interests  which  circu- 
late mail  order  advertising  and  thus 
work  to  the  detriment  of  the  smaller 
communities,  as  against  the  weekly 
newspapers  and  the  trade  newspapers 
which  foster  the  local  merchant  and  thus 
help  to  keep  trade  at  home,  to  the  im- 
measurable benefit  of  the  small  cities  and 
towns. 

That  is  the  issue — the  issue  which  may 
perhaps  have  to  be  fought  out  at  the 
next  session  of  Parliament. 


LET   THERE   BE  LIGHT. 

To  economize  in  the  matter  of  light 
in  the  store  is  generally  false  economy. 
People  slum  the  poorly-lighted  store, 
and  even  if  they  do  enter  the  dull  and 
dark  store,  there  is  not  the  same  induce- 
ment to  purchase  as  in  the  well-lighted 
establishment  where  goods  are  shown  up 
to  advantage.  Consider  the  lighting  in 
your  store,  and  if  it  is  not  as  good  as  it 
should  be,  see  to  it  that  it  is  improved. 


LOOSE-LEAF 


There's  Good  Profit  for  You 
in  the  B.  and  P.  Lines 

Right  in  your  own  Locality  there  are  hundreds  of  business  men,  manu- 
facturers, merchants  who  could  easily  he  induced  to  use  the  B.  and  P. 
"Standard"  Loose  Leaf  Devices.  Their  economy,  strength,  durability 
and  time  and  labor  saving  qualities  will  strongly  appeal  to  the  shrewd 
business  men  of  your  locality.    And  the  best  of  it  is  the 

B.  and  P.  "Standard" 
Loose  Leaf  Devices 


touch  a  vital  spot  in  the  every-day  life  of  all  classes,  and  are  in  constant  demand 
the  year  round. 

The  B.  and  P.  line  i3  one  of  acknowledged  supremacy  all  over  America,  and  has 
already  created  a  well-developed  demand. 

When  you  stock  the  B.  and  P.  "Standard"  Lines  you  have  the  satisfaction  of 
KNOWING  it  is  the  leader  in  its  class — not  only  as  to  the  dependable  value  and 
efficiency,  but  also  as  to  largest  average  sales.  You  are  taking  no  chances  with 
the  B.  and  P.  lines. 

You'll  find  every  necessity  for  the  conduct  of  the  modern  accounting  in  the  B.  and 
P.  lines,  including:  "Standard"  Ledger  Binders,  Complete  Binders,  Transfers, 
Stock  Ledger  Sheets,  Stock  Ledger  Indexes,  Sheet  Holders,  Aluminium  Clips, 
Prong  Binders,  Record  Books,  Adjustable  Punches,  Memo  Books,  Price  Books  and 
Sheets,  Ring  Books. 

Are  you  getting  regularly  that  little  monthly  guide  to  Progress  and  Profit — our 
booklet  "Standard"?  If  not,  just  send  us  your  name  and  address,  and  we  will 
put  you  on  our  mailing  list  at  once.  Ask  us  to  do  so  NOW — while  you  think  of  it. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
" STANDARD"  LOOSE  LEAF  DEVICES 


MAIN    OFFICE 

Hudson   Ave.   and   Front   St., 
Brooklyn,  N.Y. 


FACTORIES 
Brooklyn,    N.T. 

St.   Louis,   Mo. 


SALESROOMS: 
109-111  Leonard   St.,      Republic   Bldg.,      220  Devonshire  St.,     4000    Laclede   Ave. 
New  York  Chicago,    111.  Boston,   Mass.  St.  Louis,  Me. 


46 


B 0 0  KSELLER     AND     STATIONER 


Mailing  List  an  Essential  in  Music  Dept. 

How    to    Obtain    a     Good    List,     Keep     it     Up-to-Date    and    Some 
Suggestions  for  Its  Use — Invaluable  as  a  Permanent  Business  Builder 


"T  T  AVE  you  a  mailing  list?" 
I  should  prove  an  interesting'  in- 
terrogation to  all  readers  in- 
terested in  the  sale  of  sheet  music  and 
musical  merchandise.  And  having  ob- 
tained a  valuable  list  and  made  arrange- 
ments for  keeping  it  up-to-date,  the  next 
essential  is  to  use  it  intelligently  and 
regularly  just  as  you  would  use  a  display 
window  or  newspaper  advertising  or  any 
other  accepted  method  of  building  up 
business.  But  if  your  music  department 
is  one  of  several  departments,  as  is  the 
case  with  practically  all  booksellers,  it 
follows  that  only  occasional  advertise- 
ments and  window  displays  can  be  de- 
voted wholly  to  this  branch  of  the  busi- 
ness, and  even  when  such  prominence  is 
given  it  one  must  have  a  feeling  that 
both  newspaper  advertisement  and  win- 
dow display  appeal  to  a  comparatively 
restricted  constituency.  So  it  may  justly 
Ik  said  that  a  properly  compiled  and 
analyzed  mailing  list,  judiciously  used, 
should  be  made  the  most  important  fac- 
tor in  the  sale  of  music  and  instruments, 
particularly  when  it  is  desired  to  build 
up  a  sound,  permanent  business  with  the 
best  class  of  customers.  Such  a  list 
would  be  100  per  cent,  efficient.  It 
should  contain  no  dead  wood,  hut  every- 
one who  is  at  all  interested  in  music 
in  any  form,  especially  those  engaged  in 
its  study,  is  unquestionably  a  desirable 
prospect,  and  can  be  converted  into  a 
real  customer  by  the  employment  of 
right  methods.  Future  articles  will  deal 
more  particularly  witli  proper  selling 
methods,  the  importance  of  intelligent, 
competent  salesmanship,  etc.,  but  before 
these  can  be  discussed  we  must  consider 
the  best  means  of  learning  the  names  of 
our  prospective  customers  and  intro- 
ducing ourselves  and  our  goods  to  them. 

How  to  Secure  a  Reliable  List. 

In  securing  a  list,  one  should  study 
carefully  the  best  sources  of  supply,  so 
that  when  completed  the  list  shall  serve 
its  one  practical  purpose,  namely,  that 
of  bringing  you  good  sound  business. 
For  those  interested  in  the  sale  of  sheet 
music  and  music  books,  anthems,  etc., 
the  best  plan  is  to  become  personally 
acquainted  with  the  secretaries  or  musi- 
cal directors  of  the  local  conservatories 
and  schools  of  music.  From  these  one 
can  readily  obtain  the  names  and  ad- 
dresses of  the  members  of  their  teaching 
faculty,  noting  particularly  in  what  de- 
partment of  work  they  are  most  actively 
engaged;  i.e.,  whether  vocal,  pianoforte, 
stringed  instruments  or  other  orchestral 
instruments.  From  these  teachers  one 
should   secure   the   names   and   addresses 


of  their  pupils,  also  noting  what  parti- 
cular branch  of  music  they  are  studying. 
For  the  purpose  of  adding  names  to  this 
list  from  time  to  time,  arrange  with  the 
secretary  of  the  college  to  forward  you 
\ he  names  of  all  new  pupils  registering. 
In  towns  where  no  college  is  established 
get  directly  in  touch  with  the  teachers, 
From  the  music  publishers  one  can 
si  i'V"  monthly,  free  of  charge,  small 
sample  copies  of  new  songs,  piano  solos, 
solos,  etc.,  and  by  forwarding  these  re- 
gularly to  those  on  your  mailing  list 
they  unconsciously  place  you  among  the 
rone  too  numerous  live  music  dealers. 
At  first  one  may  not  secure  enough  fin- 
ancial returns  to  make  it  appear  to  be  a 
paying  investment,  but  invariably  those 
interested  in  student  instruction  appre- 
ciate your  business  activity,  for  with 
iiiii-v  music  dealers  their  business  me- 
thods show  so  many  signs  of  outward  and 
inward  decay  that  the  propective  buyer 
IV, .is  t''-t  i-i  the  event  of  his  placing  an 
orilcr  for  a  composition  not  carried  re- 
gularly  in  stock  it  will  be  weeks  or 
months  before  he  secures  delivery  of 
same. 

Reliable  Delivery  Service  Important. 

In  this  particular  line  of  trade  the 
average  dealer  would  not — perhaps 
could  not — stock  all  the  compositions 
asked  for,  but  if  he  wishes  to  make  a 
financial  success  of  his  line,  let  him 
build  up  a  strong,  healthy  order  trade 
(mail  order  or  otherwise)  and  his  coun- 
ter trade  will  look  after  itself.  To  hold 
II  c  confidence  of  the  students'  trade  the 
dealer  should  make  it  his  invariable 
practice  not  to  promise  delivery  before 
he  can  reasonably  expect  same.  For 
t  '-se  dealers  residing  outside  of  the  big 
cities  delivery  can  be  reasonably  as- 
sured within  six  or  seven  days  from  the 
time   of  placing  the  order. 

For  Musical  Instrument  Trade. 

One  might  reasonably  ask  the  question 
if  the  mailing  list,  used  for  the  sheet 
music  trade,  can  be  used  so  as  to  serve 
seme  practical  purpose  in  the  musical 
merchandise  line  as  well.  To  a  certain 
decree  it  can,  but  will  serve  its  purpose 
more  as  a  means  of  educating  the  public 
as  to  which  line  of  instruments — that  is, 
reed,  brass,  stringed,  wood,  wind — you 
specialize  in.  From  time  to  time  one 
could  notify  these  parties  of  your  in- 
tention to  hold  special  sales  of  some 
one  instrument,  perhaps  a  best  made 
violin. 

If  one  is  desirous  of  entering  the  trade 
in  church  anthems  the  best  course  to 
pursue   would   be   to   get   in    touch    with 


some  well  known  wholesaler  or  publisher 
and  secure  from  them  in  advance  a  suffi- 
cient number  of  their  sample  anthem 
1-ooks  published  quarterly.  Mail  these 
regularly  to  all  choirmasters  known  to 
you,  as  these  books  are  very  substan- 
t.ally  made  and  will  be  a  welcome  addi- 
tion to  one's  library. 

The  success  of  a  mailing  list  is  not  in 
the  list  itself,  but  the  regularity  with 
which  one  uses  it.  Persistency  in  this 
regard   will   bring  eventual   success. 


RECENT    MUSIC    COPYRIGHTS. 

"Robbers  Everywhere."  English 
words  by  Edward  A.  Paulton.  Music  by 
Adolph  Philipp.  Jerome  H.  Remick  & 
Company,    New    York. 

"On  the  Road  to  Mexico."  (Through 
Dixie  Land.)  Words  by  J.  Will  Calla- 
han. Music  by  Egbert  Van  Alstyne. 
Jerome  H.  Remick  &  Company,  New 
York. 

"If  the  Sands  of  All  the  Seas  Were 
Pearless  Pearls. ' '  Words  by  James  Wel- 
don  Johnson.  Music  by  Will  Marion. 
Jerome  H.  Remick  &  Company,  New 
York. 

"One  Summer's  Day."  Words  by 
Jean  C.  Havez.  Music  by  Louis  Silvers. 
.Jerome  II.  Remick  &  Company,  New 
York. 

"Chickens  on  Parade."  Words  by 
Jean  C.  Havez.  Music  by  Gus  Edwards. 
Jerome  H.  Remick  &  Company,  New 
York. 

"There's  Lots  of  Things  You  Never 
Learn  at  College."  Words  by  Jean  C. 
Have/..  Music  by  Louis  Silvers.  Jerome 
H.  Remick   &   Company,  New  York. 

"Dig  Up  a  Boy  for  Me."  Words  by 
Jean  C.  Havez.  Music  by  Louis  Silvers. 
Jerome  H.  Remick  &  Company,  New 
York. 

"Buenos  Dias."  (Good  Morning.) 
American  Maxixe.  By  Kathryn  L.  Wid- 
mer.  Jerome  H.  Remick  &  Company, 
New  York. 

"If  Daisies  Won't  Tell  Ask  the  Man 
in  the  Moon."  Waltz  Song.  Words  and 
music  by  Anita  Owen.  Jerome  H.  Rem- 
ick   &    Company,    New   York. 

"Hooray  Hooray  Hip  Hip  Hooray 
I'm  Glad  She  Didn't  Marry  Me." 
Words  and  Music  by  Max  Hoenig.  Jer- 
ome H.  Remick  &  Company,  New  York. 

"I  Want  to  Go  to  Mexico."  Words 
by  Edward  Madden.  Music  by  Gus  Ed- 
wards. Jerome  H.  Remick  &  Company, 
New   York. 

"The  Haunted  House."  Words  and 
Music  by  Irving  Berlin.  Waterson,  Ber- 
lin &  Snyder  Co.,  New  York. 

"Along  the  Yukon  Trail."  Words  by 
Grant  Clarke.  Music  by  M.  Kay  Jer- 
ome. Waterson,  Berlin  &  Snyder  Com- 
pany, New  York. 


BOOKSELLER     AND     STATIONER 


47 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety      Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


Hold    the   lii\e 


( Registered.) 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  sales. 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C. 


Supplied  by  ftZl 
the  leading 
wholesale  houses 
in  Toronto  and 
Montreal. 


Are  You 
Pushing 
Photo 
Supplies? 


This  is  the  busy  season  for  photo  goods — and  the 
Wellington  specialties  are  going  to  be  in  demand. 

Wellington  Plates,  Papers  and  Films  have  a 
great  reputation  all  over  the  world — amateurs 
are  eager  to  use  these  goods. 

Can  he  get  them  in  YOUR  Town?  Why  not 
keep  a  shelf  or  so  full  of  these  goods?  No 
trouble,  no  work  beyond  handing  them  out — big 
demand  and  good  margin  of  profit.  Handsome 
Show  Cards  and  Advertising  Master  sent  with 
"•oods. 


Wellington  &  Ward 

MONTREAL 


NOW  READY 


NOW  READY 


Life  of  the 


Rt.  Hon.  Joseph  Chamberlain 

PRICE  25  CENTS 

Our  first  shipment  is  now  on  the  steamer,  and  is  due  in 
Toronto  July  23rd.  Orders  will  be  executed  in  strict  rota- 
tion, so  do  not  delay  informing  us  of  your  requirements. 
Liberal  Trade  Terms. 


THOMAS  NELSON  &  SONS 


95-97  KING  STREET  EAST 


TORONTO,  ONT. 


48 


BOOKSELLER     AND     STATIONER 


ARE  YOU  A  MAN  OR  A  HABIT? 

If  you  order  in  the  "same  as  before"  way  you  will  not  answer  this  question  satisfactorily.  A  man 
doesn't  act  as  though  he  was  mentally  in  the  stocks.  He  will  buy  to  try,  and  only  the  best  after 
testing  will  be  bought  continuously. 

BUY  "GLOY"  TO  TRY 

don't  abdicate  judgment  because  you  have  no  present  demand. 
If  you  would  sell  the  best  of  anything,  supply  must  precede  demand  and  a  supply  of  "Gloy"  will 
justify  ordering  by  creating  trade. 

"Gloy"  is  a  dainty  paste  fitted  out  perfectly  and  looking  what  it  is.  STATIONERS  can  obtain 
from  the  leading  jobbers,  the  Canadian  Agents 


A.  R.  MACDOUGALL  &  CO. 

266  King  Street  West,  Toronto,  Ontario 

or  the   Manufacturer 

A.  WILME  COLLIER 
8th  Avenue  Works,   Manor  Park,  London,  E.,  England 

Order  one  gross  of  a  size  to  secure  lowest  rate. 

Sizes  5  oz.,  10  oz.,  30  oz.  and  160  oz. 


ItflYSlCAL 
.XVRE 


tobt&'Indtnicb.dfrt 

.    .'  to  lunfo  bffll  coiuitk'C  mi 

Jm 

0oi\uuii"9 

TRAVAIL 

ft  Panel  oawv&ttbwB 


PHYSICAL  CULTURE 

July  issue  on  sale  June  20th  at  your  News  Company.  Fully  returnable  within 
(>0  days  from  date  of  publication.  With  this  issue  begins  a  new  serial  story 
entitled  "TRAVAIL,"  by  Daniel  Carson  Goodman,  author  of  "Ilagar  Revelly," 
written  specially  for  Physical  Culture.  Dealers  will  do  well  to  call  the  attention 
of  their  customers  to  this  remarkable  story,  which  will  appear  for  the  balance 
of  the  year.  Dealers  not  handling  Physical  Culture  should  order  a  few  copies 
from  their  News  Company,  then  give  them  a  display  and  reorder  when  you 
sell  out. 


PHYSICAL  CULTURE  PUBLISHING  CO. 


FLATIRON  BUILDING 


NEW  YORK 


SPEOCERIAD 
STEEL-  PEP  5 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  CO. 

349  BROADWAY  NEW  YORK,  N.Y. 


Stratcune      I-  Series  No  130  ^— I 


Westcott-Jewell  Co.  Sen;caYFa,u 

RULER  MAKERS  EXCLUSIVELY 

Here's  another  new  one — a  full  beveled 
ruler  for  a  penny — The  biggest  seller  of 
them  all.  Don't  neglect  sending  for 
Catalog  and  samples. 


BOOKSELLER     AND     STATIONER 


49 


A  CLUSTER  OF  CLEVER  CONCEPTIONS 

In  the  line  of 

THE  WATSON  FOSTER  CO. 

NOW    BEFORE    THE    TRADE 

THE  THOUGHTFUL   BUYER   WOULD   DO  WELL  TO  SEE  THE 
COMPLETE  COLLECTION  BEFORE   PLACING  ANY  ORDER  FOR 


WALL   PAPER 


Convenient  dates  arranged 
upon   request 


THE  WATSON  FOSTER  CO.  LTD. 

Montreal 


no 


I'.nOKSELLER     AND     S  T  A  T  I  0  N  E  R 


THE  FULTON  AMERICAN-CANADIAN 

ALLIANCE 


Our  business  policy  with  the  Canadian  Consumers  is  based 
upon  mutual  interest.  We  supply  them  with  first-class 
goods  and  ready  sellers,  and  always  bear  in  mind  that  the 
only  way  to  promote  our  own  business  the  other  side  of 
the  Border,  is  to  sell  high  quality  articles  leaving  the 
dealers  a  great  margin  of  profit. 


F 
U 
L 
T 
O 
N 


FULTON  SPECIALTIES: 

Sign  and  Price  Markers,  for  merchants,  factories, 
churches,  to  make  signs,  show-cards,  announce 
ments,  etc. 

BUSINESS  PRINTING  OUTFITS  to  print  prices, 
tickets,   business   notifications,   etc. 

SELF-INKING  STAMP  PADS. 

NON-BLUBBING     WOOD     PADS     (patented),     do 

not  wear  out  and  do  not  sweat  in  hot  weather. 

DATEBS  and   HAND-NUMBERERS. 

JUVENILE    PRINTERS   and   TOY   SETS    for    the 

young  ones. 


Write  for  catalogs — correspondence  in  English  and  French 


,2Eb;:3|f!9J,f2| 


FULTON  RUBBER  TYPE  CO.,  ELIZABETH,  N.  J.,  U.  S.  A. 


1 

HIGGINS' 
TAURINE  MUCILAGE 

^\                   -  ■  -  H  E   demand    for  a  clean, 
tenacious  and  pure  muci- 
la.e,  secure   against   the 

^^ML               corrosive    influences    «fiecting 

,^jBEL.^b           the  average  product  in  this  line, 

^■yw           induced    us    to    put    upon    the 

■flR             market  Higgins'  Taurine  Muci- 

^^■3         -2^.        laSe-      It  avoids  the  defects  of 

^rij                    ^Hb|    tne  cneaP   and    nasty   dextrine 

ifi        wmmmJeast    anc*  tne  ^ear   *ncl   dirty  gum 

HJPMBB5^^1|      mucilages.      It    is    stronger, 

, jdl iMBaBilla Biftk    catches  quicker  and  dries  more 

■  T ACfR W^lmwM    anc^   's   perfectly  c  ear,  clean, 
Hlfel/Ctlft ■* W&gM    non-corrosive,  non-sedimentary 

'r  'i"~            i'          ?nd  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety   shipping  cans,   and   will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  f*r 
as    its    working    qualities    are    concerned.     It  will 
nlease  your  trade. 

HIGGINS'    AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  Wor.'d 

CHAS.   M.    HIGGINS   &  CO.,  Manufacturer. 
NEW  YORK                  CHICAGO                  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A 

ROYAL  LINEN 

A   Linen-Faced 
Papeterie  de  Luxe 


John  Dickinson  &  Co. 

Limited 
Paper  Makers  Montreal 


BOOKSELLER     AND     STATIONER  51 


pi 

i 


STAUNTON 
READY-CUTS 


Friezes,  Borders  and 
Trimmers  cut  out  ready 
to  hang. 

These  and  an  abundance  of 
new  and  unique  features  will 
be  seen  in   the 


STAUNTON  WALL 
PAPERS  FOR  1915 


One  of  our  salesmen  will  visit 
you  soon,  so  kindly  hold  your 
order  till  you  have  inspected 
his  samples. 


STAUNTONS  LIMITED 

Wall  Paper  Manufacturers 
933  YONGE  STREET        v        TORONTO,  CAN. 


fflfraiffwriiiraiiT^wgi^^ 


52 


BOOKSELLER      AND     STATIONER 


BUYERS'   GUIDE 


The  Topaz  Pencil 

As  good   as  any   at   any   price 
Bet  ter  than  any  at  the  same  price. 

HB|    H,    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Hamplei  to 

Warwick  Bros.  &  Rutt«r,  Limited 

Wholesale  Stationer*.  TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 

J£«IKH8  &.  HARDY 
Assi^rjees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15a  Toronto  St.  52  Can.  Life  BMg 

Toronto  Montreal 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
L»rug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1898,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


"Works 

Over            <5S 

Like  the 

100,000          I 

Human 

in                     5B[ 

Arm." 

Daily           \» 

Use. 

V~~i 

1;  V  - 

The  EQUIPOISE 

TELEPHONE  ARM 

Keeps  your  telephone  out  of 
the  way  yet  always  handy. 
SAVES   ALL   DESK  ROOM 

Perfectly  self-balancing  in  any  position, 
operated  by  a  touch  of  the  finger,  smooth 
in  action,  without  intricate  or  delicate 
parts.  Easily  fastened  to  any  woodwork, 
by  anyone. 

NATIONAL  OFFICE   APPLIANCE  CO. 

MsDufsclarets  of  Office  Helps  and  Tools  lor  Business 

Camden,   New  Jetsey 


When  Writing  Advertisers 

Kindly  Mention  This 

Paper 


ART    SUPPLIES. 

A.   Ramsay  &  Son   Co.,   Montreal. 
Artists'   Supply  Co.,  77  York  St.,  Toronto. 
The    Hughes-Owens    Co.,     Montreal,    Toronto, 
Winnipeg. 

BLOTTING    PAPERS. 
The  Albemarle  Paper  Co.,  Richmond,  Va. 
John   Dickinson  &  Co.,  Montreal. 

CAMERA   AND    PHOTO    SUPPLIES. 
Wellington   &   Ward,   Montreal. 
BLANK  BOOKS. 
Boorum  &   Pease  Co.,  Brooklyn,  N.Y. 
Brown   Bros.,   Ltd.,  Toronto. 
Warwick   Bros.   &   Rutter,   Toronto. 
The  Copp,  Clark  Co.,  Toronto. 
W.  J.   Gage  &  Co.,  Toronto. 
National    Blank    Book    Co.,    Holyoke,    Mass. 
Buntln,  Gillies  &  Co.,  Hamilton. 
CHRISTMAS    AND    PICTURE    POST    CARDS. 
Alfred    Guggenheim,   529   Broadway,    N.Y. 
Lonsdale   &    Bartholomew,    Montreal. 
Menzles  &  Co.,  Toronto. 
Blrn    Bros.,    266   King    St.    W.,    Toronto. 
The  Sutcliffe  Co..  Toronto. 
Valentine  «t   Sons,   Toronto   and   Montreal. 
Harper,    Woodhead    &    Co.,   34   Provost   Street. 

City   Road,   London,  E.C. 
Phillip  C.  Hunt,  London,  E.C.  (Menzles  &  Co  , 

Toronto,    Canadian    Agents). 
Packard  Bros..  329  Craig  St.  W..  Montreal,  Que. 
Pugh    Specialty   Company.   Toronto. 

CASH    REGISTERS. 
The  National  Cash  Register  Co.,  Toronto. 

CODE    BOOKS. 
The   American    Code   Co.,   83   Nassau   St.,    New 

York.  CRAYONS. 

American    Crnvon   Co.,   Sandusky,   Ohio. 
Binney   &    Smith.    New    York. 
ENVELOPES. 
Warwick   Bros.  &   Rutter,   Toronto. 
Copp,   Clhrk   Co..    Toronto. 
W.   J.   Gage  &   Co..   Toronto. 
Buntln,   Gillies   &   Co..   Hamilton. 
Brown    Bros.,   Limited.    Toronto. 
FANCY      PAPERS,     TISSUES     AND     BOXES. 
Dennison    Mfg.    Co.,    Boston. 
Menzles   &   Co.,   Toronto. 

A.    R.    McDougall    &    Co.,    266    King    St.    W  , 
Toronto. 

FOUNTAIN    PENS. 
Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New  York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
Mabie.    Todd   &   Co..   Toronto. 
Paul  E.  Wirt  Co..  Brown  Bros.,  Ltd.,  Toronto, 

Canadian   Agents. 
Arthur   A.   Waterman   Co..   Ltd. 
W.  H.   Smith  &  Son.  186  Strand,  London,  E.C. 

INKS,   MUCILAGE   AND   GUMS. 
Aug.    LeonhardI,    Dresden.   Germany. 
Chas.  M.  Higglns  &  Co..  Brooklyn,  N.Y. 
The  Carter's   Ink  Co.,   Montreal. 
Thaddeus     Davids     Co.,     New     York,     Brown 

Bros.,    Ltd.,    Toronto,    Canadian    Agents. 
Stephens'   Inks.   Montreal. 
S.   S.   Stafford   Co.,  Toronto. 
D.   W.  Beaumel  &   Co.,   New  York. 
Sanford   Mfg.   Co..  Chicago. 

INDELIBLE    INK. 
Payson's    Indelible    Ink.  • 

Carter's  Ink  Co.,  Montreal. 
S.  S.  Stafford  Co..  Toronto. 
H.   C.   Stephens,    London,    Eng. 

INKSTANDS. 
The    Sengbusch    Co..    Milwaukee. 

LEAD   AND    COPYING   PENCILS. 
A.     R.     McDougall    &    Co.,    266    King    St.    W.. 

Toronto. 
A.  W.  Faber  Co.,  Stein.  Germany. 
American   Pencil   Co..   New   York. 

LEATHER   AND   FANCY   GOODS. 
Warwick  Bros.  &   Rutter.  Toronto. 
Brown    Bros..    Ltd..    Toronto. 
The   Copp.   Clark    Co..    Toronto. 
LOOSE       LEAF       BOOKS.       BINDERS       AND 

HOLDERS. 
Smith,    Davidson    &    Wright.    Ltd..    Vancouver. 
National    Blank   Book    Co..    Holyoke,   Mass. 
Warwick   Bros,   fc   Rutter.   Toronto. 
W.   J.   Gage  &   Co..   Toronto. 
Buntln,   Gillies   &   Co.,   Hamilton. 
The   Copp,   Clark   Co.,   Toronto. 
The   Brown    Bros..    Ltd..    Toronto. 
Boorum  ■&   Pease  Co.,  Brooklyn. 
Samuel    C.    Tatum    Co..    Cincinnati. 
British   Loose  Leaf  Manufacturers,   Ltd..   Lon- 
don, England. 

MAP  PUBLISHERS. 
Rand.  McNallv  &  Co.,  Chicago. 
The   Copp,   Clark   Co.,   Toronto. 

NEWS    COMPANIES. 
Imperial  News  Co..  Montreal,  Toronto.  Winni- 
peg. 
Toronto    News    Co. 
Montreal  News  Co. 
Winnipeg  News  Co.  _^^_^_^^^^^__ 


Standard 
Commercial  Works 

CANADIAN     CUSTOMS     TARIFF 
HAND  BOOK. 

Enlarged  and  revised  to  date 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $8.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS    BANK    IN- 
TEREST TABLES. 
at  2V2,  3  or  3V2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR    OF   EXCHANGE 
(Canadian) 

Mounted   on  card    Price,  35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 


A  comtltte  ealalogut  of  mil  the  akoot  publication*  tsnr 
/ft  upon  eppllcmllon. 

Morton.Phill.ps  &  Go. 

PUBLISHERS 
115  Notre  Dame  St.  West      .'.       MONTREAL 


N.B.-The  BROWN  BROS  .  Ltd  .  Toronto,  carry 
a  full  line  ef  our  publications. 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE 

96  JOHN  STREET  V  NEW  YORK 


BOOKSELLER     AND     STATIONER 


53 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

write  us  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   *GJUEr 

77  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20     Farringdon     Ave.,    Farringdon 
Street,   iondon,  Eng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


Cleans  a  building  ot  Rats  and  Mice  in  short 
time,  keeps  it  cleaned,  for  It  is  always  ready 
for  use.  Made  of  galvanized  iron,  can't  get 
out  of  order,  lasts  for  years.  Large  number 
can  be  caught  daily.  Go  to  Catcher  morn- 
ings, remove  device  inside,  which  only 
takes  few  seconds,  take  out  dead  rats  and 
mice,  replace  device,  it  is  ready  for  another 
catch.  Small  piece  cheese  is  used,  doing 
away  with  poisons.  Catcher  is  18  inches 
high,  10  inches  diameter.  When  rats  pass 
device  they  die.  no  marks  left  on  them. 
Catcher  is  always  clean.  One  of  these 
Catchers  set  in  a  livery  stable  in  Scranton, 
Pa.,  caught  over  100  rats  in  a  month.  One 
sent  prepaid  to  any  place  in  Canada  or 
United  States  upon  receipt  of  $3.  Catcher, 
8  in.  high,  for  mice  only,  prepaid  $1.  On 
account  of  shipping  charges  being  pre- 
paid,   remittance    is    requested    with    order. 

H.    D.    SWABTS, 
Inventor    and    Manufacturer,    Scranton,    Pa. 


When      writing     advertiser     kindly 
mention  this  journal. 

S.  I.  ATWATER 

335  BROADWAY       V       NEW  YORK 

Originator  and  Patentee  of 

Ever- Ready   Telephone  Tablet. 
Alligator  Check  Protector. 
Ever-Ready  Clothes  Line    Reel. 
Ever-Ready  Alcohol  Heater. 
Little  Wonder  Coffee  Percolator. 
■S  Write  for  Trade  and  Agents'  Discounts. 


PAPER   FASTENERS. 

The   O.   K.   Mfg.   Co.,   Syracuse,   N.Y. 
PENNANTS. 

Niagara    Pennant    Co.,    Niagara    Falls,    Ont. 

Pugh   Specialty    Co.,   Toronto. 

PAPETERIES   AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

The   Brown    Bros.,    Ltd.,    Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners, Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

Buntin,  Gillies  &  Co.,   Hamilton. 

Eaton,   Crane  &   Pike,   Pittsfield,   Mass. 

A.  R.  McDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO   MAILERS. 

Thompson    &    Norris.    Brooklyn,    N.Y. 
PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott   St.,    Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd.,  Montreal. 

U.   S.   Playing  Card   Co.,   Cincinnati,   O. 

PUNCHING    MACHINERY— HAND    AND 
FOOT    POWER. 

British  Loose  Leaf  Manufacturers,  Ltd.. 
London,   England. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,  Toronto. 

STATIONERS'    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  Co.,  Wholesale  Stationers. 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers,   Toronto. 

Buntin,  Gillies  &   Co.,  Hamilton. 

A.  R.  McDougall  &  Co.,  266  King  St.  W., 
Toronto. 

STEEL    WRITING    PENS. 

John  Heath,  8  St.  Bride  St.,  E.C.,  London, 
Eng. 

Hinks,   Wells  &   Co.,   Birmingham,   Eng. 

Spencerian    Pen    Co.,    New    York. 

Perry    &    Co.,    Birmingham,    Eng. 

Esterbrook  Pen  Co.,  Brown  Bros.,  Ltd.,  To- 
ronto,   Canadian    Representatives. 

A.  R.  McDougall  &  Co.,  266  King  St.  W., 
Toronto. 

STENCIL    BOARDS. 

The    M.    J.    O'Malley    Co.,    Springfield.    Mass. 
TALLY     CARDS,     DANCE     PROGRAMMES. 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia, 
Pa. 

The  Drysdale   Co.,   Chicago. 

Warwick   Bros.   &    Rutter.    Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless    Carbon    Co..    Toronto. 

Mlttag  &   Volger.   Park  Ridge,   N.J. 

The  Drysdale  Co.,   Chicago. 

The  A.   S.   Hustwitt   Co.,   Toronto. 

TYPEWRITER    SUPPLIES. 

S.   I.  Atwater,  335  Broadway,   New   York. 

J.    A.    Heale,   96   John   St.,    New    York.    N.Y. 
TOY    MARBLES. 

The  M.  P.  Christensen  &  Son  Co.,  Akron, 
Ohio. 

WALL   PAPERS. 

Staunton's,    Ltd.,   Toronto. 

WIRE    BASKETS. 

Andrews  Wire  Works   o.,  Watford,  Ont. 
BOOK    PUBLISHERS. 
(Canadian). 

Bell  &   Cockburn,   Toronto. 

William  Brlggs,   Toronto. 

Cassell   &   Co.,   Toronto. 

The    Carswell    Co.,    Toronto. 

The   Copp,   Clark   Co.,   Toronto. 

Henry   Frowde,  Toronto. 

Thomas    Langton,    Toronto. 

Thos.    Nelson   &    Sons,   Toronto. 

Macmillan   Co.,   of  Canada,   Toronto. 

McClelland    &    Goodehild,   Toronto. 

McLeod  &  Allen,   Toronto. 

Musson   Book  Co.,  Toronto. 

(United   States). 

Forbes  &   Co..  Chicago. 

G.  &  C.  Merriam  Co.,   Springfield,   Mass. 

Hurst  &  Co.,   New  York. 

Laird  &  Lee,   Chicago,  111. 

McBride,   Nash  &   Co.,   New   York. 

Page  &   Co.,  Boston. 

Rand.   McNally  &   Co.,   Chicago. 

Wycil  &  Co.,  83   Nassau   St.,   New   York,   N.Y. 

STANDARD   COMMERCIAL  PUBLICATIONS. 

Morton,   Phillips  &   Co.,   Montreal. 


>  W  K  are  the  largest  manufacturers  of  high- 

'Uini8',  e  J°?,9  inc  the  wo,M-  including 
I  Miniature  Railway  Systems,  Plush  an>!  Felt 
■  Animals,  Monng  Picture  Machines.  Mechani- 
cal Boats  and  Engines,  and  many  other  all- 
Jjear^ound  sellers.  Write  us  for  particulars. 
^s  Birig  Brothers  A.  G.  Nuremburg 

rNy'        ,„       °  b'"t-  ■  °'«  R'P"sentaiiv» 
\/  381    Fourth    Avenue,    New    York. 

■ •••■I.MiaKlUHI 


CRAYONS  FOR  EVERY  USE 
f 


^NQSM 


: 


("*'  TRADE 

RAYOL 
*■  MARK" 


J^OS^A? 


Eight 

SCHOOL^ 

f°^CAnONAL  coioR^K- 


For  Sale  by  a  1  Canadian  Jobbers 

BINNEY  &  SMITH  CO., 

81-83  Fulton  St..        -        New  York 


SPECIAL  OFFER 

Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred   Guggenheim  &  Co. 

529-533  Broadway,  New  York 


YOUR  AD.  HERE  WOULD  BE 
READ  BY  OVER  80  PER  CENT.  OF 
CANADA'S  BOOKSELLERS  AND 
STATIONERS. 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIF/iX.  N.S. 


54 


BOOKSELLER     AND     STATIONER 


ALWAYS  USE 


UCKS 

XMAS  CARDS 
CALENDARS 
POST  CARDS 
BIRTHDAY  CARDS 
VALENTINE  CARDS 
EASTER  CARDS 
TOY  BOOKS 
ART  NOVELTIES 

Ever/  TUCK  Card  and  other  publication  bears  th« 
name  of  the  firm  and  our  E&se/  C-Palette  Trade  Mark. 
DO  NOT  BE  MISLED.  NONE  GENUINE  WITHOUT. 

RAPHAELTUCK&50N5  CO.  Limited 

9  5TANTOINE  STREET 
MONTREAL 


TRAOf    flAUR 


TK»y  tri  tK*  MOST 
WELCOME.  ARTISTIC 
ar\d     UP-TO-DATE 

USED  BY  ROYALTY. 


PARAGON 

TELEPHONE  DESK 


A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 


Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 

Sold  by  all  Canadian  Jobbers. 


GUARANTEED 

UNTARNISHABLE    GILT    FRAMES 

Every  Shopkeeper  and  Store  should  stock  these — recognized 
as  the  finest  selling  Photo  Frames  ever  offered  to  the  trade 
Catalog    of     New     Designs     Now     Ready.     Apply 


The 

Dalton 

Royal  Auction 

Best  Made 

Bridge 

Pad 

New 

Count  on   Every   Sheet 

15  cts. 

Retail 

Discount  to  Dealers  Onl 

y 

WYCIL  &  CO. 

-     83  Nassau  St.,  New  York 

E.  Whitehouse  &  Son 


"Rex" 
Works 


Worcester,  Eng. 


THE     KlNCi         FECT     PEN 


ALWAYS  READY 

No  shaking  or  dipping  required  to  start  the 
How   of.  ink. 

NEVER  CLOGS 

The  pen  resting  in  an  air-tight  chamber  pre- 
vents   the    air    drying    the   point. 

RELIABLE 

It  is  a  pen  that  responds  when  the  point 
touches  the  paper,  and  keeps  on  writing  until 
yon  are  through.  It  is  just  the  kind  of  a 
fountain  pen  you  have  always  wanted  to  own, 
but  could  not  hnd.  A  Self-Filler  without  a 
single  objection  and  a  Quality  Pen  through- 
out. 

NO  LEAKING 

II  is  a  fountain  pen  that  yon  can  carry  up- 
side down  —  rightslde  up  — in  any  position  — 
without  danger  of  leaking  or  soiling  your 
linen — always  clean,  always  ready  for  instant 
use. 

EASY  TO  FILL 

The  simplest  and  most  effective  device  ever 
invented  for  self-filling  pens.  Holds  more  ink 
than   any    other   pen    of  same   size. 

SPECIAL  PEN— BOOKKEEPER'S 
MODEL 

A  Special  feature  in  pens,  is  the  New  and 
1  nique  Bookkeeper's  Model  which  retails  at 
*:s.oo.  Very  few  people  realize  the  lost  motion 
in  dipping  a  steel  pen  in  ink.  Every  time 
you  reach  over  to  your  inkwell  you  consume 
time  enough  to  make  three  or  four  entries. 
It  doesn't  take  long  to  use  up  enough  steel 
pens  and  pen-holders  to  pay  for  a  fountain 
pen,  and  tin-  time  saved  with  a  fountain  pen 
is  clear  profit.  Our  pen  can  he  dropped  any- 
where, it  cannot  drip,  dry,  or  roll  off.  It  is 
always  ready  for  use.  Any  style  of  nib  sup- 
plied. 

L.  L.  Poates  Publishing  Co. 

22  North  William  St. 

New  York 

ANTED— RELIABLE  HOUSE  TO   HANDLE 
THIS   LINE. 


LEONHARDI'S  INKS 

are  the  best ! 


Writing  Inks 
Copying  Inks 
Coloured  Inks 
Liquid  Gum 
Stamping  Inks 
Stamping  Pads 

Typewriter  Ribbons 

for  every  system, 
in  all  colours, copy- 
ing' and  record. 

Carbon  Paper 

AUG.   LEONHARDI 
Dresden,  Germany 


Largest   and    oldest    Ink    Factory    in    Germany. 
Manufacturer  and  inventor  of  the  world-known 

Alizarin  Writing  and  Copying  Ink. 


BOOKSELLER     AND     STATIONER 


55 


Know  Canada 


Every    reader 
seller      and 
should     know 
country     and 


of    "Book- 
Stationer" 
his     own 
know     its 


relative  position  to  all 
countries  of  the  world. 
This  is  possible  by  hav- 
ing for  reference 

L.  L.  POATES  &  CO.'S 

COMPLETE  ATLAS  OF 

THE  WORLD 

It  has  193  pages,  size  7  x  10,  convenient  to  carry  in 
your  pocket;  will  fit  your  book-shelf  or  pigeon-hole 
of  your  desk.  The  maps  occupy  two  pages,  in  five 
and  six  colors.  Each  with  up-to-the  minute  correc- 
tions and  additions.  16  MAPS,  SHOWING 
CANADA  and  each  of  the  Provinces  of  the  Do- 
minion, besides  maps  of  the  United  States  and  its 
possessions,  including  the  Panama  Canal,  England, 
Ireland,  Scotland,  as  well  as  Europe,  Asia  and 
Africa.  In  fact,  a  complete  map  of  each  country  of 
the  world.  $1.50  in  Cloth,  $2.00  in  Leather. 
Carriage  charges  paid  to  all  parts  of  the  World. 
Bible  Atlas  by  Townsend  McCoun,  A.M.,  with  121 
pages  of  maps  and  120  pages  of  text,  $1.50.  Sample 
pages  sent  free;  write  for  them  to-day.  Discount  to 
Book  Trade.    Agents  Wanted. 

L.  L.  POATES  PUBLISHING  CO. 


22  North  William  St. 


New  York   City 


fly 

TripALroad 


,>w  'o 

."      "    si 


Address  Books — Memos, 
Fine  Leather  Goods,  etc. 

Represented   by 

WILLIAM  E.  COUTTS 


266  King  Street  West 


Toronto 


■■I! 


illinium 


Gaining 

in  Popularity 

Throughout  the 

Dominion 


fta(fi®ia©]r^ 


Embraces  a  line  of  more  than 
500  numbers,  all  of  which  can 
be  seen  at  the  display  rooms  of 
Mr.  Wm.  E.  Coutts  in  Toronto, 
or  if  you  will  communicate 
with  him  he  will  be  pleased  to 
supply  samples  and  prices  that 
will  be  of  instant  interest  to  you. 

American    Papeterie   Co. 

SOLE  MANUFACTURERS 

Albany,  New  York,   U.S.A. 


56 


BOOKSELLER     AND     STATIONER 


CLASSIFIED  OPPORTUNITIES 


MEN  WANTED. 


POSITIONS  WANTED.         ARTICLES   FOR    SALE   OR  EXCHANGE. 


One  twenty-word  Want 
or  Exchange  Ad.  free 
to    any   subscriber 


Rates  for  Condensed  Ads.  two  cents  a  word  for 
first  month.  One  cent  a  word  for  subsequent 
insertions.     Box    numbers    five    cents    extra. 


Advertisements  for  next 
issue  must  reach  us  by 
the  20th    of   the   month 


Display  Ads.   in  this  Department  for  Men  Wanted,   Positions  Wanted,   For  Sale 
or  Exchange,  $1.50  an  inch,  single  column,  one  time. 

TALK     ACROSS     CANADA     FOR    TWO     CENTS     A    WORD 


EFFICIENT     SALESMAN     REQUIRED — WHO 

I'nderstands     the     Complete     Stationery     and 
Printers'   Taper  and   Envelope    Requirements 
Excellent   Position   for  the  Right    Man     Means 
Eventually     Sales     Managership     for     Canada. 

Wanted   for  Manufacturing   Concern   Outside   of 

Toronto.    Box  :si7,  Bookseller  and  Stationer. 

WANTED— SALESMAN     TO     CARRY     SIDE 
line  of  Greeting  cards  of  a  well-known  Amerl 
can    line.      Box    318,    c|o    Bookseller    and    Sta- 

(814) 

BOOKS — ALL  OUT  OP  PRINT  BOOKS  Sup- 
plied, no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Please  State  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street,  Birmingham, 
England. 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND 
30th  St.,  N.Y.  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tf) 


CROWLEY,  THE  MAGAZINE  MAN.  INC..  3M111 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

LIVE  AGENTS  OR  DEALERS  WANTED  IN 
every  city  or  town  to  control  sale  of  new  of- 
fice device  ;  $3,000.00  a  year  men,  here  is  your 
opportunity.  Write  Sales  Manager,  James  P. 
Easton  &  Co.,  212  McGill  Street,  Montreal. 

TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada — energetic,  experienced  and 
financially  responsible.  Had  successful  experi- 
ence in  retail  stationery,  books  and  fancy 
goods.  Always  had  good  results  on  the  road. 
Box   316,   Bookseller  &   Stationer. 

EVERY    STATIONER    IN   CANADA   CAN   ADD 

to  his  sales  with  little  effort  but  big  results 
by  getting  the  proposition  that  will  be  out- 
lined by  writing  Box  305,  Bookseller  and 
Stationer. 

BOOKS,  STATIONERY  AND  NEWS  A.QENCY 
to  be  disposed  of.  Stock  about  $3,000,  Lew 
rent.  Address  W.  A..  1017  King's  Road.  Vic- 
toria,   B.C.  (614) 


A 

Condensed    Ad. 

here  would  be  read  by 
fully  80  per  cent,  of 
Canada's  most  progres- 
sive Booksellers  and 
Stationers. 

Try  it  out. 


SIMPLE  ARITHMETIC 

IN  PICTURE  STAMPS 


40  dozen  assorted  sheets  RETAIL  at  5c  each 
40  dozen  assorted  sheets  COST,  post-paid 

PROFIT 


$24.00 
12.00 


$12.00=100% 


FILL  IN  YOUR  ORDER  NOW 


Sheet  No. 


8  Zoo  Series. 
.  10  Children's  Series. 
.  12  Pictures  of  the  Empire. 
,14  Boy  Scout  Series. 
.  16  Great  Authors. 


Sheet  No. 

.  .  .17  Ex  Libris  (Book  Plates). 
. .  .18  Nelson  Classics. 

. .  .19  Book  Plate  ("A  Jollie  Goode  Booke"), 
.  .  .20  Book  Plate  (House  and  Garden). 
...21  Children's  Series. 


30  International  S.  S.  Lessons. 


THOMAS  NELSON  &  SONS 

95  KING  STREET  EAST  TORONTO,  ONT. 


BOOK  8 E L  L  E R      A  N  I )      S  T  A  T I  ( )  X  E R 


BANDLESS  DOCUMENT  ENVELOPES 

The  very  latest  in  envelopes  for  filing  or  protect- 
ing valuable  letters,  policies,  deeds,  etc.,  they  sell 
whenever  shown.  All  up-to-date  stationers  carry 
the  line.     Send  your  order  to-day. 


Expanding 


Adjustable 


Everlasting 


Compact 


Bandless 


Tapeless 


Hookless 


Stringless 


^-4/ 


We  guarantee  that  the  Smead  Bandless  Document 
Envelopes  sell  whenever  shown,  because  they  are 
a  household  necessity.  You  can  carry  a  complete 
range  of  sizes  at  a  cost  of  a  few  dollars.  Our  new 
parcels  post  will  keep  it  complete.  Write  for  full 
particulars  to-day. 

Manufactured  by  SMEAD   MANUFACTURING   CO.,  Hastings,  Minn. 

SOLD  IN  CANADA  BY 

A.  R.  MACDOUGALL  &  CO.,  266  King  Street  West,  TORONTO 


BOOKSELLER  AND  STATIONER 


Two  New  Scribbler  Covers 


BUNTIN,  GILLIES  &  CO.,  LIMITED 

HAMILTON  and  MONTREAL 


Tur   MFRTTQ  of  our  goods  are 

l   1  lb      ITlLilVll  J       ADAVC     AIT     nTWFPQ 


ABOVE  ALL  OTHERS 


Our  NEW  Trade  Catalog 

Is  Now    Being    Distributed    to    the  Trade 


It  is  the  finest  and  most  complete  catalog  of  the  ribbon  and  carbon  business  ever  issued; 
it  contains  real  information  for  the  stationer  everywhere.  The  new  features  arc  many 
and  we  are  now  offering  inducements  never  before  put  before  the  trade.  If  you  are  not 
now  buying  our  goods,  send  for  copy;  it  cannot  fail  to  prove  an  investment.  Address 
Dept.  B. 

MITT  AG  &  VOLGER,  Inc. 

Manufacturers  for  the  Trade  only 

Principal  Office  and  Factories:  PARK   RIDGE,  N.J.,  U.SA. 

BRANCHES: 

NEW   YORK,  N.Y.,  2(11  Broadway         CHICAGO,  ILL.,  205  W.  Monroe  St.         LONDON,  7  and  8  Dyers  Bldg.,  Holborn,  E.G. 

AGENCIES— In  every  part  of  the  world;   in  every  city  of  prominence. 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-149  University  Ave.  WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.  88  Fleet  St..  E.C. 


VOL.  XXX. 


PUBLICATION    OFFICE:     TORONTO,     AUGUST,     1914 


•£S»»1 


Ready 

to 
Write 

;lud 

Sectional 

View 


By  selling  the  best  fountain  pens  in  town, 
you  attract  the  most  desirable  class  of  trade. 
Business  men  and  women,  doctors,  lawyers, 
ministers,  teachers  and  students  keep  trad- 
ing where  they  bought  their  favorite  pens. 

SANFORD    &    BENNETT 
Fountain  Pens 

are  always  favorites.  The  fastest 
selling,  most  popular  pens  you  can 
carry,  because  so  much  better  than 
their  prices  indicate. 

Material  and  workmanship  the  best 
obtainable.  Guaranteed  in  every 
particular  to  give  unlimited  service. 

Send  for  Prices    and  Discounts. 

SANFORD  &  BENNETT  CO. 

51-53  Maiden  Lane,  NEW  YORK 


No.  8 


Pen  Prestige  Pays 


Ready 

to 
Write 
and 
Ready- 
to 
Fill 


BOOKSELLER  AND  STATIONER 


ANOTHER 

Lotus  Lawn  Winner 


Initial  Correspondence  Card 

Papeterie 

RETAIL  25  CENTS 

BEST   YET!     Containing   twenty-five    gold   embossed 
initial  cards,  Lotus  Lawn  quality,  and  twenty-five  en- 
velopes to  match — the  greatest  value  ever  offered  the  trade. 

This  delightful  and  popular  form  of  stationery  for  notes  and 
invitations  will  prove  a  very  acceptable  addition  to  the  Lotus 
Lawn  line — always  value,  always  correct,  and  always 
saleable. 

"STATIONERY— WORTH  YOUR  WHILE- 
IS    'LOTUS'  — FLOWER    OF    THE    NILE" 


WARWICK   BROS.   &  RUTTER,   Limited 

MANUFACTURERS 
TORONTO 


BOOKSELLER     AND     STATIONER 


yimmmMy&mmMLmmmJwi^MmmMM. 


mmmmjmMM^mmM^mjmjmjmm^^KjmM^M^^Kjm^^^, 


WILLIAM  COLLINS  SONS  &  COMPANY,  Limited 

MANUFACTURING  PUBLISHERS  AND  STATIONERS 

All  goods  entirely  produced  under  one  roof,  eliminating  intermediate  profits, 

and  offering  best  possible  value. 

(Established  1814) 


HERRIOT  HILL 
FACTORY 


GLASGOW, 
SCOTLAND 


London) Warehouse,  Factory  and  Showrooms  at  Bridewell  Place,  New  Bridge  St. 

FALL  PROGRAMME 

Autumn  Journey,  July  to  October,  from  Coast  to  Coast 

Our  Mr.  A.  R.  Lawrie  is  opening  SHOWROOMS  in  all  the  LEADING  CENTRES 
of  the  DOMINION,  showing  the  LATEST  NOVELTIES  from  our  PUBLICATION 
and  STATIONERY  Departments. 

Prompt  deliveries  by  fast  Steamers  from  Glasgow. 

If  you  do  not  happen  to  be  a  user  of  COLLINS  PRODUCTIONS,  write  the  Ex- 
port Department,  144  Cathedral  Street,  Glasgow,  for  date  of  visits  to  Cities. 

Publishing  Departments         Manufactured  Stationery 


COLLINS'  CLEAR   TYPE    PRESS    EDITIONS 

known  the  world  over. 

CLASSICS    —    Cloth      and 


Department 


ILLUSTRATED      POCKET 

Leather  bindings. 

COLLINS'  SEVENPENNIES— The  original  Series  with 
Coloured  Wrapper. 

POCKET  NOVELS.     10  cent  Editions,  Coloured  wrapper. 

THE  "NATION'S  LIBRARY,"  Is.  net,  Great  Britain. 
Books  on  the  live  topics  of  the  day  by  eminent 
writers. 

COLLINS'  ANNUAL,  3s.  6d.  in  Gt.  Britain.  The  great- 
est value  ever  offered  in  Annuals. 

REWARD  BOOKS.  First  for  big  value  and  coloured 
illustrations 

SHAKESPEARE  AND  OTHER  POEMS.  Special  bind- 
ings for  Canadian  Market. 

TOY  AND  BOUND  BOOKS,  illustrated  by  leading 
Artists. 

DICTIONARIES.  Many  varieties  for  School  and  College. 
Vest,   Pocjket  and  Home  use. 

BIBLES.     Pocket,  School  and  Teacher's  Editions. 

COLLINS'    DIARIES.      All    prices.     Unequalled   for   con 
venience    and    compactness. 


BLANK  BOOKS,   Ledgers,   Day  Books,  Cash  Books,  Spe- 
cial sizes  and  bindings  for  Canadian  trade. 

SCHOOL  SCRIBBLERS,  retailing  5  and  10  cents.    Choice 
and   unequalled   selection. 

MEMORANDUM   BOOKS.      American    -loth    bindings   at 
all  prices. 

NOTE   BOOKS.      All  shapes,   sizes  and  bindings. 

INDICES.     All  sizes  and  bindings. 

WRITING  PADS.     Over  one   hundred   new  patterns. 

For   business   and 


NOTE   PAPERS   AND   ENVELOPES 

Society  use. 

BOXES  OF  AUTOGRAPH  STATIONERY.  Original  de- 
signs by  John  Hassall,  etc.,  etc.  Completely  sold  out 
last  year. 

AUTOGRAPH  ALBUMS.  Choice  selection  in  various 
Leather  bindings. 

PAD  TOURISTS.     Large  variety  to  choose  from. 


Nejw  Illustrated  Catalogue  now  ready  of  all  Departments. 


i 


BOOKSELLER     AND     STATIONER 


LEATHER  GOODS 

We  are  now  showing  to  the 
trade  a  full  and  splendid 
assorted  line  of 

FANCY  LEATHER 
GOODS 


Ladies'  Hand  Bags  and  Purses,  Letter, 
Card  and  Ticket  Cases,  Writing  Port- 
folios, Music  Rolls,  Bankers'  Cases, 
Messenger  Wallets.  In  all  the  Newest 
and  Latest  Styles  Leather,  Fancy  Calf, 
Real  Seal,  Morocco,  etc. 


Also  Full  Range  Beautiful  Line  Beaded 
Bags,  Mesh  Bags,  Party  Boxes. 
All  Leathers  and  Styles. 
Interlock  Military  Brush  Sets. 
Tourist  Cases,  Vanity  Cases. 

BROWN  BROS.,  limited 

Manufacturers  Stationery,  Leather  Goods,  etc. 

Simcoe,  Pearl  and  Adelaide  Streets,  TORONTO 


SENGBUSCH 
SALES 

are  more  than  doubling 
year  after  year 

SENGBUSCH  Dealers  know  that  one  sale  is  but 
the  forerunner  of  more  and  larger  sales.  That  first 
sales  invariably  grow  into  complete-equipment 
orders. 

No  other  inkstand  even  pretends  to  save  50%  to 
75%  of  their  user's  ink  bills.  The  SENGBUSCH 
keeps  the  ink  fresh  for  months  and  absolutely  free 
from  dust  and  dirt,  and  cuts  pen  bills  in  half. 

SENGBUSCH 

SELF-CLOSING  INKSTANDS 


have  withstood  so  many  severe  and  critical  tests  that 
thousands  of  large  corporations,  banks  and  business 
houses,  have  adopted  it  generally.  The  United  States 
Government  alone  have  in  daily  use  over  20,000 
Sengbusch  Inkstands. 

When  you  offer  the  SENGBUSCH  you  offer  the  onlv 
inkstand  in  the  world  that  CLOSES  ABSOLUTELY  AIR- 
TIGHT AFTER  EVERY  DIP — NO  WASTE— NO  EVAP- 
ORATION— DUST-PROOF.  The  ink  comes  fresh  from 
the  pen  at  all  times  whether  it  has  been  in  the  stand 
two  months  or  two  years. 

Surely  there  are  many  banks,  business  houses  and  indi- 
vidual merchants  in  your  own  locality  whom  you  could 
easily  persuade  to  adopt  the  SENGBUSCH.  Write  us 
to-day  for  Catalog,  prices,  liberal  discounts  and  selling 
aids. 


Sengbusch  Self -Closing  Inkstand  Co. 

200  Stroh   Building  .'.  Milwaukee,    Wis. 


BOOKSELLER     AND     STATIONER 


School  Opening 
1914 


There  is  sure  to  be  the  usual  rush  when 
school  opens  after  mid-summer  holidays, 
and  it  is  desirable  that  the  merchant  has  the 
requisite  stock  on  his  shelves  to  meet  the 
demand,  and  to  be  sure  of  this  it  is  necessary 
to  have  your  order  in  early,  thus  preventing 
lost  sales  and  resultant  lost  profits. 

The  "House  of  Gage"  can  serve  your  re- 
quirements with  all  lines  of  stationery,  and 
will  accept  enclosures  of  books  from  other 
publishers  upon  delivery  at  our  warehouse. 


4*1 


s  V>»\>a 


"/ 


iKr 


The  above  illustrations  are  samples  of  our  new  line  of  Scribbler 
covers.  We  believe  the  children  will  ask  for  them  at  school  open- 
ing. They  are  sure  to  if  they  know  about  them.  Better  order 
an  assortment  if  you  have  not  already  done  so — also  Writing 
Tablets,  Envelopes,  Papeteries,  etc.,  etc. 


Our  Motto: — The  House  of  Gage  for  Service. 


W.  J.  GAGE  &  CO.,  Limited 

84  SPADINA  AVENUE 
TORONTO 


Paper  Mills  : 

St.  Catharines 


Sample  Rooms : 

St.  John        Toronto 
Montreal       Winnipeg 
Ottawa  Vancouver 


BOOKSELLER  AND  STATIONER 


ICUMCiJNIEft 


TORONTO. 


HOW  WE  HELP  YOU 

To  Better  Your  Business 


Our  stationer;  catalogue  with  its  great  .store  of  detailed 
information  about  the  various  items  of  merchandise  going 
to  make  up  a  complete  stock  for  the  modern  stationery 
store  can  be  made  to  earn  money  for  you. 

Keep  it  within  easy  reach  and  consult  it  systematically. 

Even  a  hurried  glance  through  its  pages  when  you  are 
sending  in  mail  orders  will  frequently  suggest  other 
goods  that  you  need. 

Encourage  your  clerks  to  examine  this  catalogue.  They 
will  be  reminded  of  goods  asked  for,  but  not  in  stock,  and 
the  more  they  familiarize  themselves  with  this  compre- 
hensive catalogue,  the  less  likely  will  they  be  to  allow 
possible  sales  to  get  away  from  them. 

The  catalogue  has  been  compiled  so  as  to  make  it  possible 
to  quickly  get  definite  particulars  about  all  items  of 
stationery. 

You  can  hardly  conceive  the  stupendous  task  it  was  to 
produce  this  efficient  catalogue  and  the  enormous  expense 
it  entailed. 

All  this  was  done  to  help  you  to  do  business  more 
advantageously. 

It  is  by  that  very  co-operation  that  we  are  rewarded. 

The  better  our  service  to  you  and  the  more  business  you 
do  as  a  result  of  that  service,  the  greater  will  be  our 
volume  of  business  with  you. 

USE  THE  CATALOGUE 

All  annoying  delays  in  connection  with  mail  orders  have 
been  eliminated.    Every  order  filled  the  day  it  is  received. 


THE  COPP,  CLARK  CO.,  LIMITED 


WELLINGTON  STREET  AT  PORTLAND  SQUARE 


TORONTO 


BOOKSELLER     AND     STATIONER 


Literature  Texts 

and  Readers 

for  the 

New  Term 

Retail  Price  Including 

Postage 

Quentin  Durward  (Nelson  Classics) 

20c 

Ivanhoe                        ' ' 

n 

20c 

The  Talisman             " 

a 

20c 

Guy  Mannering         " 

a 

20c 

Old  Mortality 

(i 

20c 

Kenil  worth                  " 

a 

20c 

M  erehant  of  Venice  (Shoi 

t  Studies)  18c 

Great  Stone  Face  and 

Other  Stories            " 

a 

18c 

Ei]>  van  Winkle  and 

Sleepy  Hollow          " 

a 

18c 

Oliver  Twist         (Nelson 

( 'lassies) 

20c 

Chistmas  Carol  and 

The  Cricket  on  the 

Hearth                      " 

a 

20c 

David  Copperfield 

(2  vols. ) 

a 

40c 

Silas  Marner                 " 

a 

20c 

King  of  the   Golden  River    (8  col 

illustrations) 

35c 

King  of  the  Golden  River   (limp 

linen) 

12c 

Alice  in  Wonderland 

(8  col.  illustrations) 

35c 

Ancient  Mariner 

10c 

English  Constitution  (B; 

\  gehot) 

35c 

Paul  et  Virginie 

35c 

All  the  above  are  cloth  bound 

books  and  well 

illustrated. 

To  ensure  supplies,  orders  should  be  placed  at 

once.     Liberal  trade  terms. 

THOMAS  NELSON 

&  SONS 

95  King  Street  East 

TORONTO 

EsterbrooK 


Pens 

\  250 
styles 


^ 


&* 


<c. 


X 


alb 
-and 


Ask 

your 

stationer 

Esterbrook's 

Relief  No.  314 

is  an  extraordin- 
ary   pen    that    ad- 
justs   itself   t  o    a  n  y 
desired  slant  and  writes 
smoother,    than    the    old 
goose  quill.    Made  of  special 
>yed    metal  —  won't    corrode 
finished  like  a  gold  pen. 


SFNI")      1  fir       f"r    "Slful    metal   box    containing   12  of  our  most 

L>L.11L/       Ivl.     popular  pens,  including    the    famous    Falcon  048. 

Write  fur   illustrated    booklet. 

Esterbrook  Pen  Mfg.  Co. 

New  York  Camden.   N.'. 

BROWN  BROS.  LIMITED,  Canadian  Agents,  Toronto 


St^l^l^l^lJWlJMlWlVWliNWWW^ 


LEADERS  IN 


WRITING  TABLETS 


KEYSTONE  Smooth  White  Wove 

(Watermarked) 
SPARTAN  -       -  Smooth  White  Wove 

IRISH  BOND  -  -  -  White  Wove 
IRISH  'LINEN  -  -  Cream  Laid  Linen 
OLD    ARABIAN    LINEN    BOND 


(  Watermarked) 
LA  TOSCA   (Onionskin) 

KENMARE  LINEN      - 
(Watermarked) 
KENMARE  LINEN      - 


White  and  Azure 

Linen  Finish,  White 

and  Blue 

White.     Blue     and 


(Ladies'  Folding  Style) 


Gray. 


All    above    lines    carried    in    NOTE    and 
LETTER   sizes,   with   ENVELOPES   TO 
.    MATCH. 
Include    some     of   these     in     your     next 
shipment. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


?»W4W»^t^r7ffir78vir78tfr78tir78Tir7Sd^ 


BOOKSELLER     AND      STATIONER 


MESSRS.  BLACKIE  &  SON'S 


LONDON 


GLASGOW 


BOMBAY 


Canadian  Representative: 
MR.  HAROLD  COPP,  33  Richmond  Street  West,  TORONTO 

Shipments  direct  from  Glasgow,  Scotland  (the  best  and  cheapest  port 
for  shipment    to  the  Dominion),   or  through    any  Wholesale    House. 

The  Leading  House  for 

JUVENILES,  PICTURE  BOOKS, 
DICTIONARIES,  Etc. 


OUR  NEW  PICTURE  BOOKS 


OLD-TIME  RHYMES.     A  unique  collection  of  old   nursery 

rhymes,  illustrated  in  a  spirit  of  rollicking  humour  by 
Frank  Adams.  With  :i(>  coloured  plates  (mounted)  and 
numerous  black-and-white  designs.  In  handsome  decor- 
ated cloth  covers,  6s.  net. 

THREE  JOLLY  ANGLERS.  A  picture-book  of  funny  draw- 
ings ami  rhymes.  12  full-page  illustrations  in  colour  and 
designs  in  black-and-white  by  Frank  Adams,  2s.  Gd. 

ME  (Baby  writes  a  Book).  A  most  amusing-  life-story,  illus- 
trated by  S.  R.  Praegcr  with  24  pages  in  full  colour, 
2s.  6d. 

TWO  JOLLY  MARINERS.  A  hook  with  an  amusing  story 
in  rhyme,  illustrated  by  Stewart  Orr  with  24  full-page 
coloured  pictures,  and  many  vignettes  in  black-and-white. 
2s. 

MORE  STORIES  FROM  THE  BIBLE.  A  further  series  of 
Scripture  tales,  retold  for  young  readers  by  Theodora 
Wilson  Wilson,  and  beautifully  illustrated  in  colour  by 
Arthur  A.  Dixon.    3s.  6d. 


New  Is.  Books 

Frank  Adams  Book  of  Nursery  Rhymes. 
Funniest  Book  of  All. 
Off  We  Go. 

AND  NEW  BOOKS  AT  ALL  PRICES. 


Blackie's  Children's  Annual. 

BRIGHTEST  AND  BEST 
OF  ALL  ANNUALS. 

The  Most  Popular  Book  Issued  for  Children. 
Eleventh  Year  of  Unparalleled  Success. 


Picture  Boards 
Presentation  Edition 


3s.  6d. 
5s.  Od. 


MESSRS.   BLACKIE   &   SON,    LIMITED 


BOOKSELLER      AND     STATIONER 


MESSRS.  BLACKIE  &  SON'S 


LONDON 


GLASGOW 


BOMBAY 


Canadian   Representative: 
MR.  HAROLD  COPP,  33  Richmond  Street  West,  TORONTO 

Shipments  direct  from  Glasgow,  Scotland  (the  best  and  cheapest  port 
for  shipment  to  the  Dominion),   or    through  any    Wholesale   House. 

The  Leading  House  for 

JUVENILES,  PICTURE  BOOKS, 
DICTIONARIES,  Etc. 


OUR  NEW  STORY  BOOKS 


BOOKS  FOR  BOYS 

ON  THE  FIELD  OF  WATERLOO.  By  Captain  Brereton.  (is. 

A  STURDY  YOUNG  CANADIAN.   By  Captain  Brereton.  5s. 

GUNBOAT  AND  GUN-RUNNER.     By  Fleet  Surgeon  T.  T. 
Jeans,  R.N.     A  tale  of  the  Persian  Gulf.     6s. 

THE  BOY  CASTAWAYS.     By  Lieut.-Commander  T.  Dor- 
ling,  R.N.     Illustrated  by  William  Rainey,  R.I.  5s. 

MARVELLOUS    ESCAPES    FROM    PERIL.       By     Walter 
Wood.    As  told  by  Survivors.    3s.  6d. 

A  CHINESE  COMMAND.    By  Harry  Collingwood.    A  Story 

of  Adventure  in  Eastern  Seas.     5s. 

THE  FIRST  MATE.    By  Harry  Collingwood.     The  Story  of 
a  Strange  Cruise.     3s.  Gel. 

ROB  WYLIE  OF  JORDAN'S.     By  F.  Cowley  Whitehouse. 
A  Story  of  Public  School  Life.     3s.  6d. 

THE  SEA-GIRT  FORTRESS.     By  Percy  F.  Westennan.    A 
Story  of  Heligoland.     3s.  6d. 

EDGAR  THE  READY.     By  W.  P.  SHERVILL.     A  Tale  of 
the  Third  Edward's  Reign.     3s.  6d. 


BOOKS  FOR  GIRLS 

THE  DAUGHTER  IN  POSSESSION.     By  Rosa  Mulholland 

(Lady  Gilbert),    'flic  story  of  a  Great  Temptation.    6s. 

A  LITTLE  RADIANT  GIRL.    By  Katharine  Tynan.     Illus- 
trated by  John  Campbell.     6s. 

THE  STEPSISTER.       By     Maude     Leeson.     Illustrated  by 
Norah  Schlegel.     6s. 

MERIEL'S  CAREER.    By  Mary  Bradford  Whiting.    A  Tale 
of  Literary  Life  in  London.     6s. 

A  MYSTERIOUS   INHERITANCE.     By  Bessie  Marchant. 
A  Story  of  Adventure  in  British  Columbia.    5s. 

HELEN  OF  THE  BLACK  MOUNTAIN.     By  Bessie  Mar- 
chant.     A  Story  of  Montenegro.    3s.  6d. 

DENVERS  WILSON'S  DOUBLE.    By  Bessie  Marchant.     A 

Story  of  New  Mexico.     2s.  6d. 

THE  GIRLS  OF  ST.  CYPRIAN'S.    By  Angela  Brazil.  3s.  6d. 

THE  SCHOOL  BY  THE  SEA.    By  Angela  Brazil.    2s.  6d. 

BETTY'S  DIARY.     By  Dorothy  Russell.     Illustrated  with 
coloured  plates  by  Honor  C.  Appleton.     3s.  6d. 


MESSRS.   BLACKIE   &  SON,   LIMITED 


BOOKSELLER     AND     STATIONER 


I 


IWJ^J^JI^I^I^^I^t^^yg^Jl^l^ 


You  can  sell  these  Books. 

The  excellence  of  their  get-up  will  help  you.  Once 
you  take  them  up  in  your  hand  and  glance  through 
them  a  feeling  of  pride  and  enthusiasm  will  come 
over  you.       You  will    have    no    hesitation   in  giving 

pkcV  afind  recommending 

A  CHRISTMAS  CAROL 


By  CHARLES  DICKENS.  Illustrated  by  8  coloured  pictures  by  Miss 
Bonor  C.  Appleton.  Crown  4to,  170  pages,  gilt  top,  cloth  extra,  ~>s.  not. 
Miss  Appleton  has  successfully  caught  the  atmosphere  of  Dickens  and 
her  dainty  and  delicate  drawings  will  he  a  source  of  pleasure  to  the 
many  lovers  of  Dickens. 

THE  DREAM  PEDLAR 

and  other  Fairy  Tales.  By  LADY  MARGARET  SACKVILLE. 
Illustrated  by  L6  three-colour  pictures  by  Florence  Anderson.  Crown 
4to.  l'.^  pages,  gilt  top.  cloth  extra,  lis.  net. 


CHRISTMAS 

fa 


CAROL 


OUR  NURSERY  RHYME-BOOK 

Edited  by  LETTY  and  FRANK  LIT- 
TLEWOOD, with  a  Preface  by  S.  R. 
Littlewood,  and  12  Coloured  and  80 
Black  and  White  Illustrations  by  Honor 
•  '.    Appleton.      Small    4to,    5s.    net. 

FAIRY  TALES 

By  CHARLES  PEEEAULT.  Newly 
translated  by  s.  R.  Littlewood,  with 
12  Coloured  Illustrations  by  Honor  ('. 
Appleton.     Small  4to,  3s.  6d.  net. 


SONGS  OF  INNOCENCE 
By    WILLIAM    BLAKE,    with    a    Pre- 
face    by    Thomas    Seccombe,    and     12 

Coloured  illustrations  by  Honor  C. 
Appleton.      Small   4to,   :'>s.    6d.   net. 

THE  STORY  OF  SAINT 
ELIZABETH  OF  HUNGARY 

By  WILLIAM  CANTON,  author  of  "A 
Child's  Booh  of  Saints."  With  S 
Coloured  Illustrations  by  Eleanor 
Fortescue  Brickdale.     8vo,  (is.  net. 


The  Oxford  Movement  and  Its  Sequel 

by  Paul  Thureau-Dangin,  translated  by  Wilfrid  Wilberforce.  2  vols. 
Demy  8vo.,  cloth.  31s.  'id.  net. 

Many  hooks  have  appeared  on  the  Oxford  Movement,  hut  no  English 
scholar  has  yet  attempted  to  write  its  history  as  a  whole  upon  a  suffi- 
ciently comprehensive  plan.  The  publishers  have  therefore  special 
satisfaction  in  presenting  a  translation  of  Monsieur  Thufeau-Dangin's 
La  Renaissance  du  Catholicisme  en  Angleterre  to  English  readers.  The 
eminent  author  is  the  Secretaire  Perpetual  of  the  French  Academy,  and 
has  a  European  reputation  as  one  of  the  greatest  of  living  French 
historians. 


TALES  FROM  TURKEY 

By  FRANCIS  McCULLAtill  (war  cor- 
respondent), author  of  "Italy's  War  for  a 
Desert'"  and  Allan  Ramsay.  Fully  illus- 
trated.    Crown  4to.  cloth,  7s.   6d.   net, 

MAJESTY  OF  THE  LAW 

A  Book  of  Bar  Mess  Stories.  Fdited  by 
S.  BEACH  CHESTER,  author  of 
"Anomalies  of  the  English  Law."  Crown 
8vo,  cloth,  3s.  6d.  net. 

SEND  A  TRIAL  ORDER  TO  TEST 


DANCING 

Ancient  and  Modern.  By  ETHEL  L. 
URLIN.  Charmingly  illustrated.  New 
edition,  brought  up-to-date,  containing 
the  Tango  and  other  recent  dances.  Crown 
8vo,  3s.  6d.  net. 

HAVE  YOU  HEARD  THAT? 

A  Collection  of  Humorou"  P^ort  Sto-ie**. 
uniform  with  "That  Reminds  Me." 
Crown  8vo,  cloth,  2s.  6d.  net. 

YOUR  MARKET,  THEN  REPEAT 


London:  Simpkin,  Marshall,  Hamilton,  Kent  &  Co., Ltd. 


$mmRmrsffiSMi?MxtfM&zXMtfM£Mffix  ^m^^M^^^^^SM^^s^^^^MMMMSitMiMS^^s^ 


BOOKSELLER      AND      STATIONER 


Some  Leaders  from  Bell  &  Cockburn's 

Fall  Announcements 

PROF.  STEPHEN  LEACOCK— Arcadian  Adventures 
With  the  Idle  Rich      -      -      -      -  -      $1.25  net 

RICHARD  DEHAN— The  Iron  Man  1.25 

BARONESS  VON  HUTTEN— Maria      -  1.25 

LUCAS  MALET— The  Wisdom  of  Damaris  -                        1.25 

COMPTON  MACKENZIE— Sinister  Street  -     1.35  net 

E.  V.  LUCAS— Landmarks  -             1.25 

OLIVER  ONIONS— Gray  Youth  ...     1.50  net 

ETHEL  M.  DELL— The  Swindler  ....       1.25 

MURIEL  HINE— The  Man  With  the  Double  Heart    -    1.35  net 

BELL   &   COCKBURN,   Publishers,   TORONTO 


"THE  KING 


JJ    THE      PER- 
FECT    PEN 


ALWAYS  READY 

Xo  shaking  or  dipping  required  to  start  the 
lluw  of  ink. 

NEVER  CLOGS 

The  pen  resting  In  an  air-tight  chamber  pre- 
vents   the   air    drying    the    point. 

RELIABLE 

It  is  a  pen  that  responds  when  the  point 
touches  the  paper,  and  keeps  on  writing  until 
you  are  through.  It  is  just  the  kind  of  a 
fountain  pen  you  have  always  wanted  to  own, 
hut  eould  not  find.  A  Self-Filler  without  a 
single  objection  and  a  Quality  Pen  through- 
out. 

NO  LEAKING 

It  is  a  fountain  pen  that  you  can  carry  up- 
side down — rightside  up — in  any  position — 
without  danger  of  leaking  or  soiling  your 
linen — always  clean,  always  ready  for  instant 
use. 

EASY  TO  FILL 

The  simplest  and  most  effective  device  ever 
invented  for  self-filling  pens.  Holds  more  ink 
than   any   other   pen   of  same   size. 

SPECIAL  PEN— BOOKKEEPER'S 
MODEL 

A  Special  Feature  in  pens,  is  the  New  and 
I  niiiue  Bookkeeper's  Model  which  retails  at 
$3.00.  Very  few  people  realize  the  lost  motion 
in  dipping  a  steel  pen  in  ink.  Every  time 
you  reach  over  to  your  inkwell  you  consume 
time  enough  to  make  three  or  four  entries. 
It  doesn't  take  long  to  use  up  enough  steel 
pens  and  pen-holders  to  pay  for  a  fountain 
pen.  and  the  time  saved  with  a  fountain  pen 
is  clear  profit.  Our  pen  can  be  dropped  any- 
where, it  cannot  drip,  dry,  or  roll  off.  It  is 
always  ready  for  use.  Any  style  of  nib  sup- 
plied. 

L.  L.  Poates  Publishing  Co. 

22  North  William  St. 

New  York 

'.VAXTED— RELIABLE  HOUSE  TO   HANDLE 
THIS  LINE. 


Know  Canada 

Every  reader  of  "Book- 
seller a  n  d  Stationer" 
should  know  his  own 
country  and  know  its 
relative  position  to  all 
countries  of  the  world. 
This  is  possible  by  hav- 
ing for  reference 

L.  L.  POATES  &  CO.'S 

COMPLETE  ATLAS  OF 

THE  WORLD 

It  has  193  pages,  size  7  x  10,  convenient  to  carry  in 
your  pocket;  will  fit  your  book-shelf  or  pigeon-hole 
of  your  desk.  The  maps  occupy  two  pages,  in  five 
and  six  colors.  Each  with  up-to-the-minute  correc- 
tions and  additions.  16  MAPS,  SHOWING 
CANADA  and  each  of  the  Provinces  of  the  Do- 
minion, besides  maps  of  the  United  States  and  its 
possessions,  including  the  Panama  Canal,  England, 
Ireland,  Scotland,  as  well  as  Europe,  Asia  and 
Africa.  In  fact,  a  complete  map  of  each  country  of 
the  world.  $1.50  in  Cloth,  $2.00  in  Leather. 
Carriage  charges  paid  to  all  parts  of  the  World. 
Bible  Atlas  by  Townsend  MeCoun,  A.M.,  with  121 
pages  of  mapsand  120  pages  of  text,  $1.50.  Sample 
pages  sent  free;  write  for  them  to-day.  Discount  to 
Book  Trade.    Agents  Wanted. 

L.  L.  POATES  PUBLISHING  CO. 


22  North  William  St. 


New  York   City 


10 


B  00  K  SELLER     AND     STATIONER 


THE  NEW  AROMAC  FOUNTAIN  PENS  SELL  FOR 
$1.00,  $1.50  and  $2.00  RETAIL. 

This  is  the  pen  the  public  want;  absolutely  the  biggesl  offer  ever  made  in  fountain  pens.  Manufactured  for 
us  by  Macniven  &  Cameron,  Ltd.,  makers  of  the  world-  famous  Waverley  pen.  Full  value  in  every  pen-point. 
We  guarantee  it  to  give  absolute  satisfaction.  Delivered  from  stock.  One  departmental  store  ordered  5  gross, 
it  will  pay  you  to  investigate  our  introductory  offer. 


J    WAVERLEY  PEN 

I  MACNIVENSCAMEBON  L'° 


■CpdlTHE  OWL  PEN 

l!_— :=      10M0QN*  EOIMBURCH. 


1   ^™      "I  \maowvenJcXm"from  V 


PICKWICK,  WAVERLEY,  OWL  AND  AROMAC 

A  pen  for  every  purpose  is  our  motto.  Made  from  the  best  metals,  highly  polished  and  every  point  in- 
spected, it  means  perfect  writing  in  every  point.  That's  what  your  customers  want,  and  they  a;et  it  in  the 
Aromac  and  Waverley  series.  One  gross  or  a  hundred  gross  delivered  from  stock.  Prices  better  than 
competitors. 


SEALING  WAX 

We  want  you  to  know  about  our 
new  package  of  sealing  wax. 
Moulded  in  hand-size  sticks,  and 
put  up  in  an  attractive  box.  ;ill 
assorted  colors  of  wax.  to  sell  at 
LOc.  The  perfumed  wax  sells  at 
L5c  a  box. 

We  always  have  a  stock  of  wax 
for  every  commercial  purpose  and 
every  practical  size.  Our  wax  is 
used  by  the  biggest  banks  and 
commercial  houses;  that  guaran- 
tees quality. 


ERASERS 

We  represenl  The  Weldon  Rob 
erts  Rubber  Co.  of  Newark.  X.I.. 
who  lead  in  the  manufacture  of 
perfect  erasers.  Every  last  scien- 
tilic  principle  in  the  production 
and  style  of  erasers  is  embodied. 
If  vmi  want  erasers  that  will  not 
tear  the  paper,  leave  smudge  or 
streaks,  use  the  W.  R.  Brand.  Ink, 
pencil,  drawing,  typewriter  eras- 
ers of  every  kind  and  style. 


DESK  PADS 

\  splendid  range  of  colors  and 
leathers  is  offered  in  our  stock  of 
desk  pads.  Our  price  is  consistent 
with  the  best  of  quality,  which  we 
guarantee;  but  it's  so  lower  than 
any  other  make.  There's  a  good 
reason  for  this — one  factory  turn- 
ing   out    nothing    hut    desk    pails. 

Experience  proves  they  are  the 
best  sellers.  Let  us  tell  you  a  little 
of  our  experience. 


THEfONE  BEST  BET  IN  LOOSE-LEAF  BOOKS 

TWIN-RING 
TRUSSELL  PRICE  BOOKS  r~        a  TRIPLE-RING  MEMOS 


The  new  cam  lever  metal  part 
will  keep  them  where  they  always 
were — in  the  lead.  It's  a  new 
patent.  The  rings  open  and 
close  with  a  single  motion ;  you 
just  press  the  lever,  either  with 
the  book  in  your  hand  or  lying 
flat  on  your  desk.  It's  the  best 
thing  in  books  since  the  loose-leaf 
book  came  out.  Our  travellers  are 
showing  it  this  fall. 


The  book  that  will  revolution- 
ize the  loose-leaf  book  husiness. 
The  thinnest  memo  book  made  of 
its  capacity.  No  cumbersome  me- 
chanical parts;  opens  perfectly 
flat,  closes  as  well  as  opens  in  a 
single  motion,  every  practical  size 
made,  standard  punching.  A  com- 
plete stock  of  refills,  indexes  and 
covers  alwavs  in  stock. 


A.  R.  MACDOUGALL  &  CO.,  266  King  Street  West,  TORONTO 


<»AROMAG 


L_  I   fM 


BOOKSELLER     AND     STATIONER 


11 


1  f 


NEW,  NOVEL  and 
DISTINCTIVE 


G 


1915 
ASTER 


FEATURE  ART 
LINES 


Every  line  will  be  appreciated  by  you,  as  distinctively  Birn  Bros.  Our  pre- 
vious successes  are  so  far  outclassed  by  the  new  numbers  we  are  showing  this 
season,  that  it  is  impossible  to  make  any  comparison.  Every  single  card  is 
the  production  of  a  master,  months  of  work  in  each  department  eventually 
producing  cards  that  do  us  proud.  We  like,  you  will  like,  and  better  still,  the 
public  will  like  them — we  say  and  know  they  will  demand  these  new  lines. 

THE  LINES  THAT  WILL  MAKE  EASTER  CARDS  AS 
POPULAR  AS  CHRISTMAS  CARDS 


EASTER  BOOKLETS 

Every  design  a  new  one,  many  different  effects 
and  combinations  in  die-stamped,  mother  of 
pearl,  hand  painted,  etc.  Every  item  convey- 
ing so  distinctively  the  thought  of  the  season, 
that  they  insist  on  attracting  attention. 

EASTER  POSTALS 

The  line  is  too  numerous  for  detail,  but  every 
card  an  appropriate  design,  ever-popular,  more 
so  this  year  on  account  of  the  prettier  designs. 


EASTER  LETTERS 

Again  we  present  this  dainty  line  of  distinctive 
remembrances  so  popular  in  past  seasons. 
Every  number  one  that  commends  it  especially 
for  Easter-Tide  remembrances,  and  priced  so 
as  to  make  them  better  profit-yielders  than  ever. 

BOOKLET  POSTALS 

Some  very  attractive  designs,  especially  so  in 
mother  of  pearl  effects.  Other  numbers  just 
a>  striking,  but  in  different  effects. 


Bgftetv  memories 

Blind  at\S  ;' 

who  oluenvs 
ttltnks  of   vjou. 


Supplied     in     Birthday,     General 
or   Xmas    and    New    Year's 

Greetings. 


NEW  AUTOGRAPH  SERIES  EASTER  CARDS 

This  is  the  line  of  distinction  :  it  commends  itself  particularly  to 
people  who  must  have  something  dainty  and  original.  It's  the 
newest,  yet  the  most  conventional  of  all  the  lines.  It's  the  card 
before  all  others  that  you  will  use  yourself. 

A  WORD  ABOUT  THANKSGIVING,  ST.  VALENTINE 
AND  ST.  PATRICK 

We  offer,  in  these  respective  lines,  the  product  of  the  best  efforts 
of  England's  and  Germany's  leading  artists,  working  under 
orders  from  our  Canadian  house.  Every  number,  as  always, 
distinctive,  new,  and  hound  to  be  popular.  A  large  stock  on 
hand  for  immediate  delivery. 

THE  BEST  SERIES  OF  POST  CARDS  EVER  PRODUCED 
"DOMINION  SERIES" 

We  do  not  reproduce  this  cut  to  stimulate  interest  in  this  line, 
but  show  it  so  that  all  of  our  many  friends  may  have  an  oppor- 
tunity of  sharing  in  the  popular  call  for  these,  the  daintiest 
cards  ever  turned  out.  Everybody  in  Canada  likes  them,  they 
are  so  positively  all  Canadian,  it's  the  card  that  brings  back 
that  thought  of  Home,  Sweet  Home.  Send  for  one  hundred 
assorted  at  least,  to-day,  sure. 


BIRN  BROTHERS,  266  King  Street  West,  TORONTO 


12 


BOOKSELLER     A  !N  D     STATIONER 


These  Look  Like  Names  to  Juggle  With, 

Don't  They? 


MAKIE  CORELLI. 
g.  W.  SERVICE. 
FLORENCE  L.  BARCLAY. 
SAMUEL  HOPKINS  ADAMS. 
MARY  JOHNSTON. 


RALPH  CONNOR, 
GEORGE  BARR  McCUTCHEON. 
ALICE  HEGAN  RICE. 
HOLWORTHY  HALL. 
AUGUSTUS  THOMAS. 


They  represent  a  few  of  the  leading  Authors  in  our  Fall  List,  which  probably  contains  the  higgest 
assortment  of  the  likely-to-be'best-sellers  we  have  ever  had.      Here  are  t lie  titles  of  some  of  them: 


INNOCENT,  HER  FANCY  AND  HIS  FACT. 
Mario  Corelli. 

THE  PRETENDER. 
R.  W.  Service. 

THE  WALL  OF  PARTITION. 
Florence  L.  Barclay. 

THE  CLARION. 

Samuel    Hopkins    Adams. 

THE  WITCH. 

Mary  Johnston. 

HIS  OFFICIAL  FIANCEE. 
Bertha  Ruck. 

ARIADNE  OF  ALLAN  WATER. 
Sidney  Macall. 

SELINA. 

George  Madden  Martin. 

THE  GIRL  WHO  FOUND  THE  BLUEBIRD. 

Madam  Maurice  Maeterlinck. 


THE  PATROL  OF  SUNDANCE  TRAIL. 

Ralph  Connor. 

THE  PRINCE  OF  GRAUSTARK. 
'Jen.  Barr  McCntcheon. 

THE  HONORABLE  PERCIVAL. 

Alice  Hegan  Rice. 

HENRY  OF  NAVARRE,  OHIO. 
I M  worthy  Hall. 

ARIZONA. 

Augustus   Thomas. 

CLARK'S  FIELD. 
Robert  Herri  ck. 

SARAH  EDEN. 
E.  S.  Stevens. 

QUINNIES. 

H.  A.  Vachell. 

SPEAKIN'   0'  XMAS. 

Paul  Lawrence  Dunbar. 


Two  New  Strong  Novels  by  Canadian  Authors 


THE  CALL  OF  THE  EAST.  By  Thurlow  Fraser. 
One  of  the  best  Canadian  novels  yet  written. 
The  story  of  a  real  Canuck-doctor-hero  in  the 
far  East.  So  trood  that  both  an  American  and 
an  English  publisher  are  featuring  it  this  fall. 


THE  BAIL  JUMPER.    By  R,  J.  C.  Stead. 

A  real  Canadian  West  story,  by  a  man  who  has 
already  made  his  name  and  knows  his  ground. 
Also  being  handled  by  an  English  publisher. 


WOULDN'T  IT  BE  A  GOOD  PLAN  TO  HOLD  YOUR   ORDERS  TILL  YOU  SEE  THESE  BOOKS?    You  know 
the  Briggs  reputation  for  selling  you  "good  ones." 


If  you  have  not  received  copies  of  our  new  pet  newspaper,  "The  Front  Shelf," 
which  is  heing  gotten  out  particularly  for  hooksellers.  we  will  he  glad  to  send  half 
a  dozen  to  you.  We  think  it  will  pay  you  well  to  get  this  regularly  into  the  hands  of 
your  hest  customers.      We  will  help  you  all  we  can  to  do  it. 


WILLIAM  BRIGGS,   Publisher 


29-37  RICHMOND  STREET  WEST 


TORONTO,  ONT. 


BOOKSELLER      AND      STATIONER 


13 


ouctuuo 


Post  Cards  that  stand  up!! 


The  "Klever   Karri"   has   the  appearance 
of  an   ordinary  postal,   but — 


The  top   bends  back,  forming 
ail    easel,    and— 


The    "Klever    Kard"    "Stands 
Up." 


"-KLEVER     RARDS" 

Retail  for  5  cents.    Net  prices  of  cards  $21. SO  per  thousand;  envelopes  70c  per 

thousand.     We  pay  transportation  charges.     "Klever  Kards"  are  mailed  flat 

in  envelopes. 

There  are  twenty-six  subjects  in  the  line;  all  Rose  O'Neill  "Kewpies." 

Send  75c  (Postal  Order)  and  we  will  ship  to  you  without  further  expense  a 

complete  sample  set  of  twenty-six  cards,  also  two  large  cut-out  show  pieces, 

enabling  you  at  practically  no  expense  to  try  out  the  best  selling  card  novelty 

published; 

Published,  Patented  and  Copyrighted  by  the 

Campbell  Art  Co.,  Elizabeth,  N.J. 


14 


BOOKSELLER     AND     STATIONER 


H.  C.  Stephens 
Aldersgate  Street,  London,  England 

Any   of   the   following   wholesale   stationers   will 
be  pleased  to  supply  you: — 


McFarlane,    Son    &    Hodgson, 
Brown     Bros.,     Ltd.         - 
Buntin,  Gillies  &   Co.,  Ltd.     - 
Clark    Bros.    &    Co.,    Ltd.     - 
Smith,    Davidson    &    Wright,    Ltd. 
J.    &    A.    McMillan 
Barnes    &    Co.,    Ltd.      - 
A.    &    W.    MeKinlay,    Ltd.      - 


Montreal. 
Toronto. 
Hamilton. 
Winnipeg. 
Vancouver. 
St.  John,  N.B. 
St.  John,  N.B. 
Halifax,  N.S. 


W.  G.  M.  SHEPHERD,  Sole  Canadian  Agent 

DRUMMOND  BUILDING  •  MONTREAL 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


A  Successful  Toy  Department  All  Year  Round 


By  Sidney  J.  Rockwell 


Editor's  Note. — This  splendid  article  by  Mr.  Rock ir ell  is  commended  to  booksellers  and  stationers  who  con- 
template adding  a  toy  department ,  and  to  those  who  are  already  engaged  in  selling  toys  but  ichose  experience  has- 
not  been  particularly  encouraging,  and  who  look  upon  the  toy  trade  as  necessarily  restricted  to  the  brief  Christmas 
season.  Mr.  Rockwell  deals  with  the  subject  in  a  basic  way  and  states  plainly  some  of  the  underlying  principles 
which  should   be  considered   to   ensure  success   in   selling   toys. 


BROADLY   speaking,   sales   of    toys, 
dolls    and   games   over   the   retail 
counter    aggregate    five    times    as 
much   to-day  as   they   did   twenty  years 
ago — and  two  and  a  half  times  as  much 
;is  they  did  only  ten  years  ago. 

These  Facts  Mean  Progress. 

These  facts  mean  progress;  progress 
so  far-reaching  in  its  effect  as  to  bring 
about  the  erection  of  hundreds  of  large 
and  small  factories  each  year,  factories 
that  last  year  produced  for  the  retail 
consumption  more  than  one  thousand 
new  items  in  toys,  dolls  and  games. 

Progress  is  further  evinced  by  the 
steady  influx  of  agency  houses  and  other 
distributing  factors  in  the  toy  world,  by 
the  constantly  increasing  number  of  toy 
stores,  Christmas  period  toy  depart- 
ments and  all  year  departmental  dis- 
plays. 

All  Year  Displays  On  the  Increase. 

It  is  a  matter  of  record  that  the  oper- 
ators of  "Christmas  only"  toy  depart- 
ments have  one  by  one  found  it  greatly 
to  their  advantage  to  continue  their  toy 
displays  throughout  the  entire  year, 
while  another  considerable  number  have 
come  into  the  retail  distribution  of  toys 
with  all  year  toy  departments  at  the 
start. 

It  is  this  latter  class  that  the  writer 
will  mainly  consider  in  this  necessarily 
brief  treatise  upon  toys  and  the  oppor- 
tunities they  present  to  the  men  at  the 
head  of  a  modern  merchandising  house. 

The  Opportunities  Offered  by  Toys. 

From  a  long  association  with  the 
brightest  minds  in  the  retailing  of  toys, 
from  a  deep  study  of  the  mechanical 
and  artistic  features  of  their  displays 
and  from  a  broad  study  of  their  man- 
ner  of   doing   business,    the    writer    can 


logically  state  that  the  present  high  posi- 
tion enjoyed  by  toys  is  about  as  remote 
from  the  limits  to  which  their  merchan- 
dising can  be  made  to  grow  in  the  sea- 
sons which  are  to  follow  as  is  the  posi- 
tion occupied  by  toys  to-day  from  that 
which  they  occupied  a  decade  ago.  As 
stated  above,  the  present  consumption 
of  toys  is  two  and  one  half  times  that 
of  ten  years  back. 

Why  Toys  Are  Strong  Sellers  During 
Dull  Periods. 

One  of  the  strongest  points  which  can 
be  voiced  in  favor  of  these  articles  for 
the  education  and  entertainment  of 
children  is  that  they  can  hardly  be  said 
to  feel  in  any  ureal  degree  the  periods  of 
financial  depression  which  roll  around 
in  cycles  under  our  present  imperfect 
system  of  banking  and  monetary  dis- 
tribution. 

It  is  a  matter  of  merchandising  his- 
tory; a  history  which  has  often  repeated 
itself,  that  even  the  poorest  of  parents 
enlarge  and  do  not  contract  the  modest 
individual  appropriations  which  they 
make  towards  the  children's  "toy  fund." 

Strong  general  business  conditions 
naturally  have  a  healthy  effect  upon  the 
toy  business,  but  even  when  slack  sea- 
sons come  the  desire  of  parents  that  the 
little  people  shall  not  feel  the  pinch  in- 
variably results  in  a  retail  toy  trade 
which  is  steadier  than  any  other  retail 
business. 

The  Reason  For  All  Year  Toy  Depart- 
ments. 

The  all  year  display  is  the  strictly 
business-like  manner  of  linking  the 
power  of  toys  to  the  other  attractions 
of  a  well  equipped  book  and  stationery 
business,  with  its  allied  lines.  Gone, 
gone  into  the  limbo  of  the  long-forgot- 
15 


ten  is  thai  staunch  band  of  advocates  of 
"Christmas  only"  toy  displays,  the  de- 
creasing number  of  which  gives  ample 
proof  of  improved  merchandising,  better 
merchandise,  a  broader  viewpoint,  and 
an  increased  public  approval  of  toys. 
Very  naturally,  no  toy-man  has  a  word 
to  say  again  si  anyone  opening  or  main- 
taining a  "Holiday  only"  toy  depart- 
ment, but  if  clever  merchandising  can 
make  it  a  success  then,  a  proportionate 
result  can  certainly  be  gained  through- 
out the  year  by  means  of  a  concentrated 
display  and  a  lessened  sales  force. 

How  Toys  Create  New  Customers. 

Toys  offer  a  double  opportunity  to  the 
merchant;  first  they  are  good  profit- 
makers  in  themselves  and  second  they 
are  almost  erpially  good  profit-makers 
for  the  other  lines  of  merchandise 
handled  by  the  store.  They  bring  the 
children  and  the  children  bring  their 
elders,  or  the  sentence  can  be  truthfully 
turned  to  read,  they  bring  the  elders 
and  the  elders  bring  their  children,  for 
the  appeal  of  toys  to  the  adult  of  human 
and  kindly  instincts  is  very  much  like 
the  appeal  of  the  circus,  its  sawdust 
rings,  its  elephants  and  its  clowns. 

Thus  does  the  well-arranged  toy  de- 
partment with  periodical  entertainment 
features  figure  enormously  in  influencing 
more  and  more  people  to  make  regular 
visits  to  the  store,  people  who  inspect  all 
of  the  departments,  a  good  proportion 
of  which  become  permanent  and  profit- 
able patrons. 

How  Holidays  and  Special  Days  Figure. 

The  all  year  toy  department  gives  the 
store  which  operates  it  the  opportunity 
of  making  capital  of  every  holiday 
throughout  the  year,  for  the  proper 
celebration  or  observance  of  which  there 


10 


BOOKSELLER     AND     STATIONER 


are  always  provided  a  host  of  new  and 
ingenious  novelty   toys  on   which   strong 
Imsiness  can  be  done. 
The  Possibilities  for  Birthday  Business. 

Again,  every  little  s>irl  and  boy  lias 
a  birthday  anniversary  as  well  as  a 
Christmas,  upon  which  occasion  relatives 
and  friends  do  the  little  child  honor  in 
the  form  of  suitable  remembrances.  In 
the  course  of  the  year  this  birthday 
business  alone  in  toys  offers  the  oppor- 
tunity of  equalling  the  sales  during  the 
Christmas  season. 

The  ground  has  hardly  been  scratched 
in  respect  to  creating  birthday  business 
in  toys.  The  wide  awake  merchant  can 
actually  cause  parties  to  be  given  at 
each  of  which  affairs  upwards  of  a  dozen 
or  two  toys  will  change  hands  between 
the  host  and  his  little  guests. 

There's  An  Increasing  Public  Interest 
In  Toys. 
Regarding  general  all-year  sales  of 
seasonable  playthings,  it  can  be  stated 
briefly  that  more  and  more  parents  are 
making  weekly  visits  in  order  to  pur- 
chase "something  new  for  the  young- 
ster just  because  he's  a  good  boy"  and 
that  churches  and  other  institutions  are 
becoming  larger  and  larger  consumers  of 
children's  toys,  to  say  nothing  of  the 
items  purchased  by  the  children  them- 
selves. 

Put  In  An  All  Year  Toy  Department. 

Gentlemen — put  in  a  toy  department, 
a  live,  virile,  year-round  display. 

You  will  find  it  a  sound,  money-mak- 
ing issue. 

You  will  find  it  a  big  business  hringer 
to  every  department.  The  children 
bring  their  elders. 

You  will  operate  a  popular  store— one 
where  the  laughter  of  children  puts  good 
red  blood  into  the  business. 

You  will  find  yourself  operating  a 
human  store.  The  elders  bring  their 
children. 

You  will  gain  the  good  will  of  the 
children — the  big  buyers  of  to-morrow. 
Thus  you  will  build  for  the  future,  and 
meanwhile  you  will  humanize  your  store 
and  gain  the  trade  of  the  entire  family, 
the  acme  of  success  in  present-day  mer- 
chandising. 

The  top  department  is  no  longer  a 
profitable  gamble  if  one  is  lucky,  it  is  no 
longer  a  one  month  proposition,  it  is  no 
longer  a  "goat"  for  the  other  depart- 
ments— it  is  a  clean  cut,  straiglvt-from- 
the-shoulder  business  proposition. 


Campbellford,  Ont. — Mcintosh  Bros., 
of  Belleville,  have  purchased  the  fancy 
goods  business  formerly  conducted  by 
R.  J.  Garrett,  and  are  now  in  possession. 
Miss  B.  Cameron,  of  Campbellford,  is  in 
charge  of  the  store. 


Live  News  of  the  Stationery  Trade 

Gleaned  from  All   Parts  of  Canada 


Death  of  B.  C.  Fairfield.— B.  C.  Fair- 
field, one  of  the  best  known  and  most 
highly  respected  booksellers  and  sta- 
tioners in  Canada,  died  at  his  home  in 
St.  Catharines  on  July  26.  Mr.  Fairfield 
was  born  in  Bath,  on  the  Bay  of  (,)uinte, 
76  years  ago,  and  for  4(i  years  has  car- 
ried on  one  of  the  largest  book  and 
stationery  stores  in  St.  Catharines.  His 
son,  G.  H.  Fairfield,  entered  partnership 
with  his  father  in  1901.  lie  had  been 
in  his  usual  health  up  to  a  week  before 
his  death,    when    be    was   taken     with      a 


THE  LATE  B.  C.  FAIRFIELD 

stroke  and  passed  quietly  away  on  the 
evening  of  July  2f>.  He  leaves  three 
sons,  two  of  whom  are  physicians,  one 
in  Beamsville,  Ont.,  the  other  in  Geneva, 
N.Y.,  and  George  II.,  in  business  with  his 
father,  and  one  daughter.  Miss  Belle,  at 
home. 

School  and  Traveling  Libraries. — Ask- 
ing among  other  things  that  the  Sas- 
katchewan Provincial  Government 
should  legislate  to  empower  city  libra- 
ries to  take  charge  of  school  libraries 
within  the  cities  of  the  province,  a  de- 
putation waited  on  Premier  Scott  on 
July  20.  It  consisted  of  B.  R.  C.  Honey- 
man,  Regina;  A.  H.  Gibbert,  Moose 
Jaw ;  A.  W.  Cameron,  Saskatoon.  Care- 
ful consideration  was  promised  the  rep- 
resentations made.  The  topic  of  tra- 
veling libraries  was  broached,  and  sev- 
eral suggestions  as  to  the  management 
of   this   provincial    institution    were    ad- 


vanced. It  was  intimated  to  the  deputa- 
tion that  the  government  intends  to  go 
ahead  with  the  traveling  libraries  and  to 
improve  the  service  which  it  is  giving  in 
the  rural  sections  as  rapidly  as  possible. 

Saskatoon.— R.  T.  Chown  has  sold  his 
drug  and  stationery  business  to  A.  Dul- 
m  age. 

Montreal.— The  bookselling  and  sta- 
tionery firm  of  D.  &  J.  Sadlier  &  Co.  has 
been  dissolved.  II.  E.  Wall  will  continue 
the  business  under  the  same  style. 

Toronto. — Mrs.  James  McFarquhar 
has  purchased  the  stationery  business 
formerly  conducted  by  Chas.  Sanderson 
a.  72  Main  Street,  Fast  Toronto. 

Wilson  &  Greenwood,  booksellers  and 
stationers.  Sudbury,  Ont.,  have  moved 
from  the  Jessop  store,  which  they  have 
been  occupying  temporarily,  to  their  fine 
new  quarters. 

William  Newall,  western  representa- 
tive of  the  Raphael  Tuck  Co.,  Montreal, 
was  taken  seriously  ill  at  Moose  Jaw, 
when  returning  from  his  last  trip.  He 
las  since  recovered. 

Piano  as  Prize. — The  Gaetz-Cornett 
Drug  &  Book  Co.,  Red  Deer,  Alberta,  of- 
fers customers  a  $400  piano  as  a  prize 
in  a  voting  contest.  Instead  of  publish- 
ing names  of  contestants,  each  will  be 
given  a  number.  The  piano  will  be 
:<  warded  January  9,  1915. 

Edmonton. — J.  D.  Hutton,  of  South 
Edmonton,  has  removed  his  large  stock 
of  stationery  and  fancy  goods  to  the 
Baal  in  Block  on  White  avenue.  Mr. 
Hutton  now  has  one  of  the  best  equip- 
ped and  finest  stores  in  Edmonton,  hav- 
ing upper  floors  connected  by  elevator 
service. 

R.  R.  Tate,  managing  director  of  Or- 
miston  and  Glass,  Ltd.,  London,  Eng- 
land, who  are  selling  agents  for  ball- 
pointed  pens,  and  manufacturers  of  fine 
leather  goods,  recently  made  a  trip 
through  the  United  States,  and  returned 
via  Canada,  stopping  off  at  Vancouver, 
Regina,  Winnipeg,  Toronto  and  Mont- 
real. 

New  Partnership. — Walter  D.  Trus- 
well  has  entered  into  a  partnership  with 
C.  M.  Pineo  in  the  drug  and  stationery 
business  conducted  in  Alberni  and  Port 
Alberni,  B.C.,  by  Mr.  Pineo  for  some 
years  past.  The  firm  name  will  hence- 
forth be  Pineo  &  Truswell.  Mr.  Pineo 
will  pay  special  attention  to  the  Alberni 
branch  of  the  business  while  Mr.  Trus- 
well will  look  after  the  Port  Alberni 
end. 


Heavy   Demand   for  Plain  Toned   Wall  Papers 

Whites,  Greys  and  Creams  in  Active  Demand — Japanese  Grass 
Cloth  Effect  a  Novelty — Narrow  Base  Borders  Popular. 


MONTREAL,  July  31.— (Special.) 
—The  1914-15  samples  of  wall- 
paper are  now  ready,  and  some 
of  the  manufacturers  have  already  sent 
their  salesmen  out  on  the  road.  In  look- 
ing over  the  collection,  one  is  impressed 
that  there  is  more  and  more  a  tendency 
to  get  quieter  and  plainer  effects.  Most 
of  the  new  designs  indicate  the  trend 
for  plainer  walls,  but  the  cut-out 
borders,  with  base  borders  to  match,  are 
still  holding  a  strong  position.  They 
are  to  a  large  extent  taking  the  place  of 
crowns.  The  narrow  base  borders  are 
also  used  a  great  deal  in  working  out 
panel  effects,  and  some  very  pretty  and 
attractive  decorations  are  made  in  this 
way. 

Japanese  Grass  Cloth. 

One  of  the  newest  designs  is  a  Japan- 
ese grass  cloth  effect.  This  is  a  very 
well  executed  imitation  of  the  grass  cloth 
mattings  that  are  now  so  largely  shown 
and  sold  in  the  house-furnishing  depart- 
ments. Greens,  yellows  and  browns  are 
mostly  shown   in  this  design,  the  colors 


following  closely  the  effects  obtained  in 
the  original  mattings. 

In  the  better  class  of  papers,  two-tone 
effects  are  considered  best  for  halls  and 
dining-rooms;  Jaspe  effects  and  satin 
stripes  are  favored  for  bedrooms,  and 
panels  and  semi-conventional  patterns 
for  parlor  and   living-rooms. 

There  has  been  a  good  demand  for 
browns,  especially  in  the  printed  oat- 
meals, for  halls,  dining-rooms,  living- 
rooms  and  dens,  and  it  is  generally  con- 
ceded that  these  will  be  strong  again 
next  season.  There  has  been  a  big  run 
on  the  plainer  toned  papers,  such  as 
white,  greys  and  creams,  and  these  will 
be  shown  in  a  greater  variety  of  designs 
for  the  coming  season.  Some  very  pretty 
effects  may  be  had  in  the  cheaper 
papers  in  these  two-tone  effects.  The 
designs  are  mostly  small,  with  dots  and 
broken  stripes,  or  dashes  of  pastel 
shades. 

There  are  as  usual  some  very  hand- 
some patterns  in  imitation  leather  and 
elaborate    effects    in    embossed    papers 


among  the  imported  samples,  but  these 
are,  of  course,  taken  sparingly  for  very 
high-class  trade. 

There  is  an  increasing  business  being 
done  in  oilcloth  papers  for  kitchens  and 
bathrooms  on  account  of  their  service- 
ability. In  addition  to  the  usual  block 
t'le  patterns  there  are  some  attractive 
Dutch  scenes,  which  are  proving 
popular. 

There  seems  to  be  an  increasing  ten- 
dency on  the  part  of  many  dealers  to 
order  more  "repeats."  One  manufac- 
turer stated  that  this  year  had  seen  a 
fireat  increase  in  their  repeat  business. 
It  used  to  be  that  when'  once  the  orders 
were  taken  for  the  season,  the  business 
for  that  year  was  considered  finished. 
Now,  however,  orders  are  being  sent  in 
all  through  the  Spring  months.  This 
may  be  due  partly  to  the  practice  of 
some  of  the  manufacturers  in  supplying 
sample  books  for  a  great  many  more 
patterns  and  designs  than  have  been 
ordered  by  the  particular  dealer  who 
sets  them. 


a  few  months 
ago  we  publish- 
ed a  cut  of  the 
wall-paper  de- 
partment   of    A. 

C      Turnbull      ,v 

Co.,        Hamilton 

and  pointed  out 
'tiic    advantages 

to       be       derived 

from  the  hand- 
ling of  cre- 
tonnes   for    cur- 

T    h    i    s 
the    w.i  1 1 
depart  - 
of    <B.     E. 


tains. 

month 

paper 

ment 


Macdonald  & 
Bros.,  Guelph, 
is  illustrated 

and  the  display 
of  papers  and 
window  decora- 
t  i  o  n  s  in  con- 
junction will 
serve  to  again 
emphasize  this 
important  point. 
Flowers  and 
rugs  give  a 
pleasing  setting 
to  the  goods  and 
serves  to  rest  the 
eyes  of  custo- 
mers when  se- 
lecting  patterns. 
Comfort  able 
seats  are  used 
but  these  are 
not  shown  in  the 
photo. 


17 


18 


BOOKSELLER     AND     STATIONER 


The  MacLean  Publishing  Company 


LIMITED 


JOHN   BAYNE   MACLEAN 
H.  T.  HUNTER 


President 
General  Manager 


TBLISHERS  OF 


Booksellerand  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 

FINDLAY  I.   WEAVER  ....         Manager 

CABLE   ADDRESSES 

CANADA:  Macpubeo,  Toronto.    ENGLAND:  Atabek,  London,   Hug. 

OFFICES 

Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main  1255 
Toronto  -  -  143-149  University  Avenue.  Phone  Main  7324 
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London,  Eng.  E.  J.  Dodd,  88  Fleet  St.  E.G.  Phone  Central  12960 
New  York,  It.  B.  HuestiS,  115  Broadway,  N.Y.  Phone  Rector  8071 
Boston  -  -  Room  733,  Old  South  Building.  Phone  Main  1024 
Chicago  A.  H.  Byrne,  Suite  607,  Marquette  Bldg.,  140  Dearborn  St. 

SUBSCRIPTION 

Canada,   *1 ;   United   States,  $1.50;   Great  Britain   and   Coloniei,   4» 
6d. ;   elsewhere  6s. 

PUBLISHED   MONTHLY 


Vol.  XXX. 


AUGUST,  1914. 


No.  8 


Editorial    Survey 

WAR  AND  BUSINESS. 
'T*HE  WAR  clouds  that  have  been  threatening  Europe 
for  years  have  broken  with  Btartling  suddenness  and 

in  tremendous  volume.  What   the  outcome  will   be  no 

one  can  predict.    It  is  enoug'h  to  say  that  the  destiny  of 
nations  hangs  in  the  balance. 

Neither  can  anyone  speak  authoritatively  with  regard 
to  the  financial  situation  consequent  upon  the  war,  for, 
like  the  war  itself,  it  is  a  situation  entirely  unprecedented 
in  the  world's  history.  Canada,  although  fortunately 
situated  geographically,  is,  nevertheless,  so  closely  in- 
volved as  a  part  of  the  British  Empire  as  to  make  the 
effect  of  the  war  upon  the  business  of  this  country  a  mat- 
ter of  the  most  vital  concern.  Without  attempting  to 
minimize  the  seriousness  of  the  situation  or  the  generally 
acknowledged  need  for  retrenchment  and  economy  wher- 
ever possible,  we  feel  constrained  to  warn  our  readers 
against  being  unduly  alarmed.  We  will  display  greater 
wisdom  and  accomplish  most  if  we  face  whatever  is  in 
store  for  us  calmly  and  courageously  instead  of  with 
pessimism  and  desperation. 

Canada's  position  financially  is  essentially  secure.  The 
Government  has  already  made  provision — in  giving  rea- 
sonably leeway  to  chartered  banks — that  will  aid  material- 
ly in  the  carrying  on  of  all  legitimate  business  enterprises 
without  serious  embarrassment.  Other  steps  will  prob- 
ably be  taken  with  a  view  to  putting  into  circulation  a 
still  larger  quantity  of  legal  tender,  should  this  be  neces- 
sary. The  ability  to  readily  make  these  practical  pro- 
visions against  possible  injury  to  business  is  a  tribute  to 
the  vast  resources  of  this  country  and  the  Canadian  bank- 
ing system.  Business  men  should  respond  to  this  confi- 
dence in  Canada  being  shown  by  those  at  the  head  of 
affairs.  Another  fact  for  which  we  Canadians  should  be 
thankful  is  that  our  country  is  largely  occupied  with  agri- 
culture and  the  production  of  food.  Because  of  this  the 
war  will  not  only  cause  us  less  inconvenience  than  would 
otherwise  be  the  case  but  our  industries,  being  principally 


devoted  to  supplying  the  necessities  of  life,  will  be  less 
seriously  affected  by  financial  stringency.  Keeping  these 
facts  in  mind  we  believe  our  readers  will  be  justified  in 
mixing  an  intelligent  spirit  of  optimism  and  much  thank- 
fulness with  the  caution  and  patient  waiting  that  will  most 
naturally  prevail  at  this  time. 

Needless  to  say,  speculation  and  all  unnecessary  ex- 
penditures should  be  absolutely  tabooed. 


HOW  TO  BUILD  UP  A  BOOK  BUSINESS. 

[X  A  BUSINESS  of  such  diversity  of  lines  and  small 
items  as  that  of  the  book,  stationery  and  associated 
trades,  there  are  almost  bound  to  be  certain  lines  which 
are  almost  profitless.  It  would  be  well  for  these  merchants 
to  investigate  this  question  and  the  chances  are  that  it 
will  pay  to  cut  out  entirely  certain  lines.  Then  more  time 
will  be  available  in  which  to  make  more  of  those  branches 
of  the  business  which  are  capable  of  far  greater  possibili- 
ties than  what  is  now  being  realized  out  of  them.  How 
often  is  heard  the  expression,  "There's  no  money  in  books 
except  at  Christmas  time."  A  store  of  which  that  is  true 
is  not  really  worthy  of  the  name  "Bookstore."  A  book- 
seller deserving  of  the  title  will  sell  books,  not  simply 
lake  orders  for  them.  It  does  not  take  much  selling 
ability  to  exchange  a  goodly  lot  of  books  for  cash  at 
Christmas  time,  but  good  salesmanship  will  frequently 
switch  a  request  for  a  fifty  cent  reprint  into  a  sale  of  a 
new  $1.25  novel  by  letting  the  customer  know  exactly  what 
the  difference  is  between  the  two.  The  average  customer 
is  not  very  well  informed  about  books  and  needs  posting 
as  to  just  why  there  should  be  so  wide  a  difference  in  the 
price  of  two  books  which  in  general  appearance  and 
quality  look  practically  the  same.  Then  again,  a  customer 
may  come  in  for  a  book  he  sees  in  the  window,  possibly 
his  first  visit  to  the  store.  If  the  merchant  or  salesman 
will  engage  him  in  conversation  about  that  book  and  then 
about  others  he  will  learn  what  subjects  especially  interest 
him  and  can  then  direct  his  attention  to  other  books,  pos- 
sibly non-fiction,  and  so  get  his  interest  and  encourage 
him  to  become  a  regular  book  buyer.  This  method  adopted 
in  a  sane  and  pleasant  manner,  avoiding  the  appearance  of 
wishing  to  force  sales,  will  bear  fruit  and  result  in  build- 
ing up  a  book  business  that  will  forever  dispose  of  dis- 
paraging remarks  about  the  book  trade.  Try  it  in  your 
store. 


TO  INCREASE  SALES  OF  PENNANTS. 

'"pHE  DECORATIVE  possibilities  of  pennants  can  be 

brought  into  play  most  forcibly  as  a  means  of  boost- 
ing their  sale.  Even  when  simply  strung  along  inside  the 
store  or  used  as  a  window  background,  pennants  are  bound 
to  attract  attention  and  with  many  people,  simply  seeing 
something  that  looks  good  to  them  makes  them  want  it. 
Then  the  chances  are  good  that  they  will  gratify  that 
desire.  But  it  is  an  easy  matter  for  the  merchant  or  assist- 
ants to  develop  this  display  idea  to  so  arrange  pennants 
as  to  demonstrate  how  they  can  be  effectually  used  in 
decorating  dens.  Thus  the  chances  are  greatly  increased 
for  influencing  people  to  buy  them.  Intelligent  display  is  a 
big  factor  in  successful  merchandising  and  should  have 
the  continuous  attention  of  the  merchant.  Then  again 
when  a  customer  buys  a  pennant,  real  salesmanship  will 
frequently  develop  the  sale  from  one  pennant  to  several 
and  sometimes  a  dozen  or  more.  Were  these  suggestions 
followed  out  the  total  amount  of  the  season's  sales  would 
be  materially  increased  in  any  store  where  these  or  some 
other  aggressive  methods  have  not  already  been  adopted. 


BOOKSELLER     AND     STATIONER 


19 


SCHOOL  BOOK  SEASON  APPROACHING. 

A  6  EVERYONE  in  the  trade  knows  only  too  well,  con- 
ditions in  the  school  book  business  in  Canada  are  far 
from  ideal  from  the  retailers '  point  of  view  and  it  is  gen- 
erally agreed  that  a  rank  injustice  is  being  perpetrated  by 
some  of  the  Provincial  Departments  of  Education  in  giv- 
ing contracts  to  department  stores  at  absurdly  low  selling 
prices,  and  in  demoralizing  the  trade  generally.  The  effect 
may  be  temporarily  beneficial  to  parents  in  saving  a  few 
pennies  but  can  have  no  lasting  good  on  the  children  or 
the  community  generally. 

But  until  it  can  be  remedied  the  situation  must  be 
faced  and  it  behooves  booksellers  and  stationers  to  con- 
centrate as  much  as  possible  on  the  books  giving  them  a 
fair  profit  and  handle  the  trade  efficiently  and  economi- 
cally. With  this  in  view  it  would  be  well  for  dealers  to 
inspect  their  stocks  carefully  at  this  season  and  by  referr- 
ing to  their  previous  sales  records,  determine  what  quan- 
tities of  each  book  they  can  expect  to  sell  during  the  ap- 
proaching term.  A  little  forethought  in  this  regard  may 
be  the  means  of  turning  a  loss  in  this  department  into  a 
small  profit  and  in  addition  avoiding  the  disappointment 
to  customers  where  stocks  are  exhausted  and  consignments 
are  late  in  arriving. 


A    "HOME   TOWN"    MOVEMENT. 

TE  THE  parcel  post  system  works  out  in  some  ways  to 
the  disadvantage  of  local  merchants  it  has  at  least  one 
great  virtue :  it  has  served  to  focus  the  attention  of 
the  public  on  one  local  subject,  the  twenty-mile  zone.  The 
very  name  contains  a  suggestion  in  favor  of  shopping 
with  the  local  merchant;  a  suggestion  of  greater  expense 
incurred  by  ordering  away  from  home.  This  internal 
argument  inherent  in  the  terms -of  the  new  regulations, 
has  been  emphasized  in  a  commendable  degree  by  the 
active  campaign  carried  on  by  many  merchants  towards 
reaping  the  advantages  of  lower  rates  within  the  restricted 
area. 

It  would  appear  that  there  could  be  no  more  opportune 
time  for  the  launching  of  a  new  movement  that  aims  at  a 
more  adequate  recognition  of  the  local  merchant.  This  is 
styled,  quite  aptly,  the  Home  Town  Association.  It  had 
its  origin  in  the  State  of  Illinois  but  is  spreading  rapidly 
as  its  obvious  merits  are  recognized.  In  creating  this 
organization  the  members  claim  no  altruistic  motive,  but 
it  is  solely  for  the  purpose  of  helping  "the  country  mer- 
chant to  adopt  more  modern  methods  so  that  he  may  sell 
more  goods,  and  put  up  a  stronger  competition  against 
the  mail  order  houses."  The  Home  Town  Association 
makes  an  appeal  to  the  country  merchant  "to  advertise, 
hustle,  hold  and  build  up  his  trade."  Thus  it  aims  to 
meet  the  M.O.H.  on  its  own  ground,  the  only  way  to 
meet  it  successfully.  Further  than  that  it  appeals  "to  the 
farmers  and  the  local  public  spirit  to  trade  at  home,  and 
thereby  to  build  up  the  home  country  town." 

The  local  newspapers  should  throw  themselves  hearti- 
ly into  such  a  movement,  for  it  is  one  that  brings  mutual 
benefit  to  all  parties.  They  themselves  are  the  victims  of 
a  postal  law  that  allows  the  Dollar  Dailies, — that  give 
away  their  paper  at  a  subscription  price  away  below  the 
cost  of  the  white  paper  on  which  it  is  printed — to  flood  the 
district  with  t he  huge  announcements  of  the  mail  order 
houses,  and  curtail  their  own  circulation.  The  movement 
will  bring  them  more  business;  it  will  bring  more  business 
to  the  manufacturer  and  the  jobber;  it  will  turn  trade  that 
goes  outside  into  the  natural  local  channels.  A  Home 
Town  Association  should  be  started  in  every  town  in 
Canada. 


'  Shop  Where  You  Are 
Invited  to  Shop" 


■p\ID  YOU  ever  hear  a  person  remark  that  they  dealt 
with  So-and-So,  because  he  always  expressed  appre- 
ciation of  their  patronage  or  that  they  gave  So-and-So  an 
order  because  he  asked  them  to?  Of  course  we  all  have 
heard  these  and  similar  remarks  and  we  would  hear  them 
much  oftener  if  every  customer  were  to  analyze  the  mo- 
tives behind  each  purchase  and  put  the  result  into  words. 

This  characteristic  of  human  nature — call  it  vanity,  if 
you  will — has  been  recognized  and  applied  by  the  writer 
of  a  series  of  advertisements  which  are  at  present  appear- 
ing in  over  300  weekly  newspapers  throughout  Canada. 
Their  object  is  to  stimulate  local  retail  advertising  and 
they  are  incidentally  but  surely  creating  a  well-deserved 
prejudice  in  favor  of  stores  that  advertise  (i.e.,  invite  cus- 
tomers to  purchase  their  goods)  and  a  consequent  preju- 
dice against  stores  that  do  not  advertise.  The  writer  of 
the  advertisements  was  for  seven  years  proprietor  of  a 
general  store  in  a  typical  Canadian  town  and  this  experi- 
ence enabled  him  to  take  into  consideration  the  position 
and  needs  of  the  local  retailer  in  a  particular  way. 

"Shop  where  you  are  invited  to  shop,"  is  the  slogan 
with  which  nearly  all  of  these  advertisements  are  con- 
cluded and  there  isn  't  any  doubt  but  that  it  will  have  the 
desired  effect  on  a  large  proportion  of  the  buying  public. 
It  is  a  reasonable  argument  and  the  words  are  easily 
remembered. 

Retail  booksellers  and  stationers,  whether  hitherto  ad- 
vertisers or  not,  would  do  well  to  appropriate  to  their  own 
husiness  the  general  benefits  accruing  from  this  campaign 
in  favor  of  advertising  and  advertised  goods. 

The  way  to  do  this  most  successfully,  in  our  opinion, 
is  to  make  the  newspapers'  slogan— "Shop  where  you  are 
invited  to  shop,"— a  prominent  feature  of  each  advertise- 
.  nient.  Make  this  slogan  work  for  you.  If  the  goods  you 
have  to  sell  are  of  benefit  to  your  community,  it  you  are 
prepared  to  render  service  to  your  neighbors— and  service 
is  the  keynote  of  modern  business  success  then  is  it  not 
worth  while  telling  the  public  about  it?  Don't  give  any- 
one a  chance  to  say  you  didn't  invite  them  to  buy  your 
merchandise.  Invite  them  in  every  issue  of  your  iocal 
paper,  in  space  commensurate  with  the  size  of  your  busi- 
ness, varying  it  only  when  some  announcement  of  unusual 
importance  warrants  doing  so.  Make  your  invitation  so 
sincere  and  so  insistent  that  the  people  who  should  be 
your  customers  and  to  whom  it  is  primarily  addressed 
"just  cannot  resist."  And  don't  forget  or  neglect  to  back 
up  your  invitation  with  sound,  reasonable  arguements  and 
above  all  with  genuine  service,  making  it  your  aim  never 
to  lose  a  customer  when  once  a  trial  order  has  been  given. 

Advertising  is  the  greatest  factor  in  the  enormous 
stream  of  business  that  goes  out  of  your  town  and  every 
town  and  small  city  in  the  Dominion  to  the  mail  order 
houses  in  the  big  cities.  The  alluring  invitation— con- 
veyed in  a  hundred  subtle  ways,  is,  after  all,  the  connect- 
ing link  between  these  houses  and  their  customers.  There 
is  only  one  way  to  combat  this  menacing  competition, 
which  injures  not  only  your  business,  but  hinders  the 
growth  and  prosperity  of  every  interest  in  your  town,  and 
that  is  to  set  every  agency  you  can  to  work  to  divert  the 
stream  of  business  into  local  stores  instead  of  into  the 
letter  box.  Window  and  interior  display,  personal  solici- 
tation, circulars,  letters,  special  store  attractions  are  all 
of  value,  but  there  is  no  better  or  surer  method  than 
judiciously    advertising  in  your  local'  newspaper. 


Circulating  Libraries  a  Source  of  Profit  in  West 

Dealers     in     Yorkton,     Wilkie    and     Humboldt,     Give     Bookseller     and 
Stationer's  Representative  Practical  Hints  on   Best  Methods  of  Operation 


SO  MANY  booksellers  in  Western 
towns  where  there  is  no  public 
library  are  operating  lending  lib- 
raries, this  phase  of  the  book  business 
has  assumed  considerable  importance; 
so  much  so,  a  prominent  firm  of  Cana- 
dian publishers  have  had  under  consid- 
eration for  some  time  a  system  whereby 
they  could  supply  bookstores  with  a 
supply  of,  say,  sixty  books  suitable  for  a 
lending  library  at  reduced  rates,  togeth- 
er with  instructions  on  the  best  methods 
of   running  such   an   institution. 

During  a  recent  tour  through  the  Pro- 
vinces of  Alberta  and  Saskatchewan, 
the  Western  representative  of  "Book- 
seller and  Stationer,"  had  plenty  of  op- 
portunity of  finding  out  what  systems 
are  at  present  in  use,  and  to  note  their 
good  and  bad  points.  Tic  found  that 
many  booksellers  had  evolved  their  own 
methods,  and  were  eager  to  learn  of  and 
to  profit  by  the  efforts  made  by  other 
booksellers  in  this  direction. 

Simple    and   Efficient   Method   of   York- 
ton  Store. 

Considerable  interest  was  evidenced  in 
the  system  used  by  R.  A.  Patrick,  drug- 
gist and  bookseller,  of  Yorkton,  Sask.. 
who  owns  one  of  the  best  equipped  stores 
in  Saskatchewan,  and  runs  his  lending 
library  on  an  intelligent  and  profitable 
'oasis.  To  begin  with,  it  is  removed 
from  the  rest  of  the  store,  being  located 
on  a  gallery  running  the  full  length  of 
the  building,  and  is  reached  by  a  spiral 
staircase,  the  foot  of  which  is  not  far 
from  the  store  entrance. 

The  gallery  is  about  six  feet  from  the 
ceiling,  thus  permitting  an  averaged- 
sized  person  to  walk  around  at  ease. 
The  books  arc  contained  in  oak  fixtures, 
with  glass  sliding  doors.  There  is  a 
compartment  for  each  book,  and  for  the 
curd  which  accompanies  it.  These  were 
formed  by  cutting  small  grooves  in  the 
shelving,  and  sheets  of  zinc  used  for 
making  the  compartments,  which  are 
numbered,  as  well  as  the  book,  and  the 
card  which  remains  in  the  compartment. 

A  glance  at  the  card,  reproduced  on 
this  page,  will  show  what  a  simple 
method  this  is.  When  a  book  is  taken 
cut,  the  girl  in  charge  records  on  the 
card  the  day  of  the  month,  and  the  bor- 
rower's name;  when  it  is  returned,  she 
takes  out  the  card  and  records  the  date, 
and  the  amount  paid.  The  beauty  of 
this  system  is  that  at  the  end  of  the 
week  she  can  check  these  cards  off,  and 
determine  what  the  library  has  paid. 
Also  it  is  possible  to  see  at  a  glance 
what  sum  each  book  has  earned.  Some  of 


them  net  the  proprietor  as  much  as  five 
and  six  dollars;  other  books  bring  in  only 
thirty  or  forty  cents.  At  certain 
periods,  old  books  are  taken  out  and 
cleared  off  at  bargain  prices. 

Seeing  a  compartment  empty,  the  girl 
has  merely  to  look  at  the  card  to  learn 
when  the  book  was  loaned.  If  it  has 
been  out  too  long  she  will  inform  the 
borrower.  Sometimes  a  person  will  call 
up  on  the  phone  and  ask  for  a  certain 
book.  It  takes  the  girl  only  a  minute  to 
find  out  whether  the  book  is  in  the 
shelves,  and  when  it  should  be  available. 

Forty-Member  Library  Nets  $3.50 
Weekly. 

G.  B.  Warburton,  Wilkie,  Sask.,  has  a 
duplicate  card  system.  A  blue  card  is 
given    to    the    subscriber,    and    a    white 


$3.50  per  week.  The  only  opposition  is 
from  a  church  library.  An  entrance  fee 
of  a  dollar  is  charged,  and  ten  cents  for 
each  exchange.  When  a  person  leaves 
the  library,  lie  may  keep  the  last  book 
he  borrowed. 

Taking  reprints  and  copyrights  into 
account,  the  average  cost  of  each  book 
if.  about  S.j  cents.  The  average  term  in 
the  library  is  25  weeks,  and  the  average 
exchange  one  book  per  week.  This  gives 
Mr.  Warburton  $2.50  for  each  term,  plus 
u  dollar  entrance  fee.  Allowing  85c  for 
the  book  retained  when  the  subscriber 
leaves,  each  member  nets  him  $2.65.  Mr. 
Warburton  sells  the  books  from  the 
library  when  worn  for  as  much  as  he 
can  get  for  them.  On  one  occasion  he 
s.dd   a   book   for  $1.25. 


The  Big  Drug  Store  Library* 

Book  Number ...33.9 


DAY 

MONTH 

BORROWER'8  NAME             DATE  RETURNED 

Paid 

Charged 

4 

SOUc, 

fia.-?Ha#e*     X>^,6 

ft 

18 

£>sc. 

(/(PU46 <&&&i  .    o^^fc.  2* 

10 

Zf 

^ 

(lnajitzLee*<x    g#e£.  / 

20 

&z* 

r 

X 

i 

1 
i 

•  'aid  used  in  circulating  library  by  R.  A.  Patrick,  Yorkton,  Sask. 


card  retained.  On  both  cards  the  num- 
Ler  of  the  book  and  the  date  are  entered, 
lie  formerly  operated  a  system  by  which 
the  getting  of  a  new  book  acknowledged 
the  return  of  the  old  book.  The  objection 
to  this  was  that  some  subscriber  forgot 
to  return  the  book,  and  unless  the  clerk 
'.vas  careful,  the  book  was  lost.  A 
ledger  is  kept  containing  the  titles  of 
all  books  in  the  library,  of  which  there 
are  2.30. 

There   are   about  40   members   in   Mr. 
Warburton 's  library,  and   it  nets  about 
20 


He  told  the  representative  of  "Book- 
seller and  Stationer"  how  he  convicted 
a  man  of  stealing  books  from  his  store 
during  April  by  means  of  his  library  re- 
cords. He  had  been  missing  books  from 
his  store  for  some  time,  and  his  sus- 
picions fell  on  a  certain  man,  whom  he 
watched  from  the  display  window.  He 
saw  him  put  a  book  into  his  pocket, 
(ailed  a  policeman,  and  had  the  man's 
house  searched.  The  police  found  eight 
books,  two  of  which  were  from  the  War- 
burton   library.      When    the    case    came 


BOOKSELLER     AND     STATIONER 


21 


before  the  court,  the  accused  pleaded 
that  he  was  a  member  of  the  library.  It 
was  proved,  however,  that  "The  Woman 
Thou  Gavest  Me" — one  of  the  stolen 
books — had  not  been  entered  in  the  lib- 
rary. The  man  was  found  guilty  and 
fined  heavily. 

Started  Library  With  25  Volumes. 

G.  R.  Watson,  druggist  and  bookseller. 
Humboldt,  Sask.,  has  operated  a  lending 
library  For  six  years,  containing  300 
volumes,  nearly  all  fiction.  After  the 
holiday  trade  is  over,  he  puts  what  are 
left  into  the  library  as  well  as  a  lot  of 
reprints.  He  started  on  a  small  scale, 
with  twenty-five  volumes,  charging  a 
dollar  membership  fee.  and  ten.  cents  ex- 
change, allowing  each  book  to  he  kept 
two  weeks. 

He  keeps  an  indexed  record  book  of 
all  the  books  in  the  library,  entering  in 
this  the  date  and  number  of  the  book 
taken  out.  He  has  no  card  system,  con- 
sidering it  too  much  trouble.  Every 
little  while  he  looks  through  his  book, 
and  if  he  finds  that  a  book  has  been  out 
an  unreasonable  length  of  time,  acquaints 
the  parties  of  their  forgetfulness. 
Usually  they  continue  to  use  the  library. 
A  penalty  of  5c  a  week  is  charged  for 
periods  over  two  weeks,  but  this  is  sel- 
dom enforced. 

The  bulk  of  the  population  around 
Humboldt  consists  of  Germans  and  Rus- 
sians, many  of  whom  cannot  read,  which 
seriously  handicaps  this  library.  Mr. 
Watson  gives  his  subscribers  in  the 
country  the  privilege  of  taking  two  or 
three  books  away.  Invariably  they  pay 
their  30c  without  any  trouble.  Recently 
1  lie  Board  of  Trade  asked  the  town  to 
communicate  with  Mr.  Carnegie  with  a 
view  to  securing  funds  for  a  public  lib- 
rary. Should  this  go  through,  Mr.  Wat- 
son doubts  whether  his  library  would 
pay.  He  would  then  sell  or  give  his 
stock  of  books  to  the  civic  institution. 

It  is  not  correct  to  say  that  it  is  un- 
profitable to  run  a  library  in  a  town 
where  there  is  one  operated  by  ttTe  civic 
authorities.  The  library  of  a  large  store 
in  Toronto  is  said  to  net  $2,000  a  year. 
The  Hudson's  Bay  Co.  at  their  Calgary 
branch  have  been  very  successful  in  this 
direction.  They  charge  two  cents  ex- 
change per  day,  or  $5  per  year,  and  have 
placed  a  very  efficient  lady  librarian  in 
charge. 

Use  Rubber  Stamp  for  Dating. 

In  order  to  familiarize  their  staff  with 
every  book  published.  The  Musson  Book 
Co.  some  time  ago  inaugurated  a  library, 
a  duplicate  card  system  being  used.  A 
rubber  stamp  is  used  for  dates,  and  the 
name  of  the  firm  stamped  on  the  edges 
of  the  book  to  prevent  its  return  into 
stock.  Out  of  a  staff  of  thirty-two  there 
are  twenty-five  who  make  constant  use 


of  this  library.  Books  by  all  publishers 
are  contained  in  it,  and  its  works  appeal 
to  the  office  boy  and  the  most  erudite 
member  of  the  staff.  It  contains  nothing 
but  fiction. 


THE  ODD  PRICES. 

The  odd  prices  is  and  has  been  an 
abused  method  of  doing  business.  It  is  so 
because  so  many  of  those  who  employ  it 
do  so  without  any  real  reason  for  its  out- 
of-the-way  manner  in  order  to  attract  at- 
tention to  the  goods.  To  make  it  39 
cents  instead  of  40  cents  seems  to  be 
the  moving  idea  of  quick  selling;  to  make 
it  47  cents  instead  of  50  cents,  or  pos- 
sibly 45  cents,  appears  to  have  a  magic 
possibility  of  moving  the  goods  faster. 
All  of  which  may  or  may  not  be.    It  may 


not  be,  especially  when  there  is  really 
small  reason  for  the  employment  of  the 
odd  figures. 

A  certain  great  merchant,  who  was 
among  the  first  to  employ  the  odd  prices 
on  goods,  was  once  accused  by  a  would- 
be  business  economist  of  attempting  to 
trick  the  public,  or  delude  it,  by  simply 
employing  odd  prices  that  were  different 
than  the  prevalent  by-fives-and-tens. 
That  merchant  denied  the  charge  and 
stated  that  his  prices  were  at  all  times 
on  a  certain  fixed  ratio  of  profits,  accord- 
ing to  cost.  He  stated  that  a  certain 
article  that  was  priced  by  the  whole- 
saler at  a  certain  figure  and  that  cost  so 
much  to  land  in  his  store  ready  for  sell- 
ing would  be  priced  according  to  its 
total  cost  determined  by  a  fixed  percent- 
age of  profit  to  be  added. 


About  Stamp-Affixing  Machines 

Post   Office    Department    Says    Machines    Must   Fit    the 
Stamps    Rather     Than    Fit     Stamps    to     the    Machines 


TjMJLLOWING  advice  received  from  a 
concern  interested  in  the  marketing 
of  stamp-affixing  machines  in  Canada, 
the  following  correspondence  took  place 
between  Bookseller  and  Stationer  and 
the  Post  Office  Department,  and  will  be 
of  interest  to  the  stationery  trade  in 
general : — 

Post  Office  Department, 
Ottawa. 

Investigation  on  our  part  has  revealed 
that  in  the  case  of  one  of  the  best  known 
stamp-affixing  machines  in  United  States 
they  are  handicapped  so  far  as  their  use 
in  Canada  is  concerned  by  reason  of  the 
fact  that  stamps  are  not  put  up  in  rolls 
of  one  thousand  and  that  every  twen- 
tieth stamp  in  the  strip  lacks  perfora- 
tion. 

Will  you  kindly  advise  us  if  there  is 
any  prospect  of  this  handicap  being 
overcome  by  the  putting  up  of  stamps 
in  rolls  of  a  thousand  each  one  being 
perforated  ? 

Bookseller  and  Stationer, 
(Sgd).  F.  I.  Weaver, 

Manager. 

»     *     » 

F.  I.  Weaver,  Manager 
Bookseller  and  Stationer, 
Toronto. 

I  am  directed  to  acknowledge  the  re- 
ceipt of  your  favor  of  the  22nd  instant, 
on  the  subject  of  stamps  in  rolls  for  use 
in  stamp-affixing  machines,  and  asking 
whether  there  is  any  prospect  of 
stamps  being  put  up  in  rolls  of  one 
thousand  stamps. 


In  answer  I  beg  to  inform  you  that  it 
is  not  the  present  intention  of  the  De- 
partment to  issue  rolls  of  this  nature, 
but  to  continue  the  issue  of  rolls  con- 
taining five  hundred  stamps,  as  it  has 
been  found  that  the  demand  for  the 
larger  rolls  would  not  warrant  the  De- 
partment in  issuing  any  such.  The  vast 
majority  of  stamp-affixinu'  machines  use 
the  smaller  roll  and  it  is  obvious  that 
whereas  the  machines  using  the  one 
thousand-stamp  roll  would  attain  their 
object  by  using  two  five  hundred-stamp 
rolls,  the  smaller  machines  could  not  use 
the  larger  roll,  hence  the  decision  of  the 
Department   to   issue  only   the  former. 

As  regards  your  statement  that  every 
twentieth  stamp  in  a  strip  lacks  perfora- 
tion in  the  rolls  at  present  issued,  I  must 
say  that  our  rolls  are  made  according  to 
the  best  and  most  improved  methods;  it 
may  occasionally  though  very  rarely, 
happen  that  perforation  is  partly  miss- 
ing at  one  of  the  joints,  but  this  is  an 
accident  that  might  occur  anywhere.  The 
occurrence,  however,  is  not  at  all  gen- 
eral. I  have  personally  inspected  hun- 
dreds of  our  rolls  and  I  know  for  a  fact 
that  they  compare  exceedingly  well  with 
those  of  any  other  country. 

I  may  add  that  from  the  very  first  it 
was  decided  that  the  machines  would 
have  to  fit  the  stamps,  rather  than  the 
stamps  fit  the  machines,  and  I  think  you 
will  agree  with  me  that  the  Department 
was  wise  in   adopting  such  a  rule. 

Very   sincerely   yours, 
(Sgd.)  E.   J.    Lemain, 

Superintendent. 


22 


BOOKSELLER     AND     STATIONER 


INTERIOR   or   OLD   STORE   OF   R.    E.    BERRY,    VERNON,   B.C. 

Row  of  book  racks  shown  on  right  of  picture  permit  of  excellent  display    of    popular    reading.     These    racks    face    both    ways    and 
encourage    prolonged    inspection    of   titles    by    visitors.     Other  bonks  arc  displayed   in  wall  case  at  extreme  right. 


Vernon  Store  Would  Do  Credit  to  Big  City 

the    tall    when    the    demand    is 


TF  THE  GROWTH  of  Vernon,  B.C.,  can 
lie  gauged  by  the  growth  of  R.  E. 
Berry's  store,  then  we  can  safely  put 
Vernon  among  the  progressive  cities  of 
the  West.  A  glance  at  the  two  pictures 
on  this  page  will  show  how  vast  has 
been  the  change  in  store  requirements  in 
a  few  years. 

Above  is  the  first  and  old  store.  It 
contains  drugs  on  one  side,  and  books 
on  the  other.  The  book  stands  on  the 
right,  which  show  off  the  books  so  well, 
are  typical  of  the  style  of  display  used 
in  the  West,  though  such  a  good  show- 
ing in  a   drug  store  is  rarely   seen. 

Nothing  could  be  nicer  than  the  ar- 
rangement shown  below.  Everything  in 
this  store  is  modern,  and  it  is  doubtful 
if  in  all  the  West  there  is  a  book  store 
that  can  eclipse  this  for  lay-out.  That 
great  fault  of  most  book  stores — 
crowding — is  missing.  The  lighting  sys- 
tem is  semi-direct,  which  eliminates 
shadows  and  glare  completely.  The  ceil- 
ing is  of  white  metal,  which  ensures 
cleanliness.  The  wall-cases  on  both  sides 
have  good  finish,  the  tops  on  the  book 
side  being  used  for  displaying  brass 
goods.  The  silent  salesmen  are  of  tha 
all-glass  type.  The  floors  are  of  cork- 
lino,  and  are  clean. 

The  store  is  located  on  a  corner  of 
the  main  thoroughfare,  the  entrance 
being  on  the  main  street,  with  several 
large  display  windows  on  the  other 
street.  The  aisles  are  wide,  so  as  to 
permit  a  large  number  of  display  tables 


(iUflll!. 

big. 

There  is  a  kodak  department  near  the 
entrance,  one  (it*  the  clerks  doing  the  de- 
veloping.   The  dispensing  department  is 


entirely  separate,  and    is    in    the    rear, 
near   to  the  private  office. 

On  the  left  of  the  picture  of  the  new 
store,  midway  along  the  book  depart- 
ment a  door  can  be  seen.  This  is  the  en- 
trance to  a  separate  department,  used 
exclusively   for  toys,  fancy  goods,  etc. 


INTERIOR  OF   NEW  STORE  OF   R.   E.   BERRY,  VERNON,  B.C. 

Note   superior   type   of  silent  salesmen,   attractive   display   of  cameras  in  foreground, 
book  cases  to  left   and    rear,  indirect  lighting,    cleanliness   and   roomy   arrangement. 


BOOKSELLER      AND      STATIONER 


26 


SIDE  LINES  A  FEATURE  OF  DRUG 
AND  STATIONERY  TRADE. 

THE  DRUG  trade  have  not  been  slow 
to  realize  the  importance  of  side  lines 
and  many  so-called  "drug'  stores,"  are 
really  drug  and  stationery  businesses,  for 
it  has  been  demonstrated  that  the  two 
lines  can  be  handled  in  the  same  store 
without  any  particular  disadvantage  to 
either.  A  striking'  instance  comes  from 
Medicine  Hat,  Alberta,  where  G.  B. 
Souch  stated  recently  that  sixty  per 
cent,  of  his  "drug"  business  was  done 
in  stationery  and  kindred  lines. 

The  photograph  of  Mr.  Souch 's  store 
reproduced  here  shows  the  space  and 
prominence  given  to  these  goods.  It  will 
be  noticed  that  magazines  are  displayed 
on  top  of  the  silent  salesmen,  while  books 


"Kodaks  and  sujiplies  are  a  strong 
feature,"  lie  says  "and  a  perfectly  sat- 
isfactory side  line."  They  have  their 
own  finishing  department,  which  is  a 
good  second  to  the  supply  end. 

The  business  is  an  old  established  one. 
having  been  opened  in  the  early  eighties. 
It  was  purchased  by  the  present  owner 
in  March  last,  and  he  is  putting  the 
various  side  lines  to  the  front,  because 
lie  realizes  their  value  in  promoting 
sales.  Other  dealers  in  all  parts  of  Can- 
ada are  recognizing  the  same  thing,  and 
are  giving  more  and  more  attention  to 
those  side  lines  that  are  in  many  cases 
becoming  the  staples  of  the  business. 

The  experience  of  Mr.  Souch  should 
have  a  suggestion  for  dealers  whose 
whole  business  is  books  and   stationery. 


sells,  but  when  it  comes  to  buying  credit, 
too  little  consideration  is  given  to  it. 

There  are  merchants  who  complain 
that  an  interest  rate  of  5  per  cent,  per 
annum  is  too  high  to  pay  a  banker,  yet, 
without  a  murmur,  he  will  give  his 
manufacturer  or  jobber  12,  18,  or  24 
per  cent,  per  annum  by  reason  of  a  cus- 
tom that  he  has  adopted  of  not  dis- 
counting his  bills.  This  custom  has 
obscured  the  mind  and  better  judgment 
of  the  dealer,  robbing  him  annually  of  a 
nice  earning  of  which  his  business 
should  have  the  benefit. 

Interest  and  discount  are  one  and  the 
same,  in  a  commercial  sense.  If  A  loans 
B  $100  on  one  year's  time,  at  5  per  cent, 
discount,  he  will  have  at  the  end  of  the 
year  $105.     If  B  uses  $100  to  buy  goods 


Interior  of  the  store  of  G.  B.  Souch,  of  Medicine  Hat,  Alta.,  showing  prominence  given  to  side  linos. 


are  shown  on  the  shelves  behind,  as  well 
as  on  a  table  to  the  rear.  Picture  post 
cards  are  displayed  in  a  rack  above  the 
counter.  "Magazines  and  associated 
lines  bring  in  a  considerable  number  of 
customers,"  says  Mr.  Souch,  and  this, 
of  course,  helps  business  because  fre- 
quently they  see  other  lines  that  they 
wish  to  buy,  while  the  opportunity  is 
given  to  suggest   other  lines  to  them. 

Among  the  side  lines  noticeable  in  the 
photograph  are:  cut  glass  and  china, 
brushes  and  mirrors,  purses  and  hand 
bags,  candies  and  confectionery,  pen- 
nants, and  Thermos  bottles.  "I  find 
that  china  and  cut  glass  does  not  pay 
me  as  well  as  other  lines,"  says  Mr. 
Souch,  "as  they  occupy  too  much  valu- 
able display  space,  and  I  am  endeavor- 
ing to  reduce  mv  stock. 


There  are  many  side  lines — both  profit- 
able and  appropriate — that  the  live  book- 
seller and  stationer  can  incorporate  in 
his  stock.  Some  of  these  are  boxed  con- 
fectionery, cigars  and  tobaccos,  toilet 
articles,  cut  glass,  small  brassware, 
novelties  and  all  sorts  of  small  articles 
suitable  for  gifts.  In  fact  the  variety 
of  side  lines  which  a  stationery  dealer 
can  carry  is  only  limited  by  his  ambi- 
tion and  the  space  at  his  disposal. 


DISCOUNTS. 

Buying  credit  is  just  as  important  to 
the  merchant  as  buying  merchandise.  A 
good  merchant  buys  where  he  can  secure 
the  lowest  price  for  the  merchandise  he 


under  the  usual  terms  of  sale — ninety 
days,  5  per  cent,  discount  for  cash  in 
thirty  days — and  keeps  the  money  em- 
ployed the  full  twelve  months,  he  will 
have  purchased  six  bills  of  $100  each 
and  made  $5  on  each  by  taking  the  dis- 
count, or  six  times  $5,  total  $30,  leaving 
a  net  gain  of  $25,  or  25  per  cent,  of  the 
capital  employed.  Looks  practical  and 
profitable,  doesn't  it.  Suppose  you  take 
half  the  money  you  have  in  your  busi- 
ness and  turn  over  your  stock  quickly, 
you  are  making  money  on  your  money 
and  your  merchandise.  Those  merchants 
that  are  doing  a  successful  business 
figure  it  out  in  this  manner.  It  is  sur- 
prising to  know  the  discounts  you  can 
get  for  the  cash.  When  you  go  shopping 
for  ydUr  stock  of  goods,  look  around  for 
the  discounts. 


ARNOLD  BENNETT'S  "THE  PRICE 
OF  LOVE." 

By  Findlay  J.  Weaver. 

THE  first  money  that  Arnold  Ben- 
nett's pen  brought  him  was  a 
prize  of  twenty  guineas  for  the 
best  humorous  condensation  of  a  sensa- 
tional serial  in  one  of  the  popular  week- 
lies of  England,  and  after  that  lie  he- 
came  a  free  lance,  a  period  which  he 
describes  as  the  most  humiliating  in  his 
career.  "The  free  lance  is  a  tramp  tout- 
ing for  odd  jobs,"  according  to  Ben- 
nett's definition,  which  view  is  ex- 
plained in  part  by  his  own  assertion  that 
his  earnings  did  not  exceed  three-pence 
an   hour,   writing   short    stories. 

Following  his  free-lancing  in  litera- 
ture, he  heca?ne  an  editor  of  a  ladies' 
paper,  and  it  was  while  holding  that 
post  that  he  sold  his  first  novel — for  a 
five  per  cent,  royalty  on  a  three-and- 
sixpenny  hook,  netting  him  a  sum  which 
exceeded,  by  one  sovereign,  the  cost  of 
having  the  story  type-written. 

Next  he  taught  journalism,  wrote  re- 
views and  dramatic  criticisms.  But  his 
first  real  pecuniary  success  came  with 
the  writimr  of  a  curtain-raiser  which  was 
purchased  by  a  famous  manager. 

His  success  as  a  novelist,  with  "The 
Old  Wives'  Tale,"  and  the  other  de- 
lightful stories  which  he  subsequently 
gave  us,  is  so  familiar  to  the  reading 
public  that  it  need  not  be  dwelt  upon 
here. 

Arnold  Bennett's  latest  book  "The 
Price  of  Love,"  shows  him  at  his  best. 

The  scene  is  one  of  "The  Five 
Towns,"  affordina'  as  a  background  a 
fine  etching  of  commercial  England. 

In  the  opening  chapters  are  presented 
the  small  group  of  characters  whose 
fortunes  are  followed  and  the  author  ac- 
complishes this  with  his  habitual  faculty 
of  making  them  seem  real  people,  like 
people  we  know,  amid  surroundings  of 
a  thoroughly  realistic  and  familiar 
nature. 

At  the  outset  the  reader  is  introduced 
to  Mrs.  Maldon,  seventy  years  old,  and 
her  youthful  companion  Rachael  Fleck- 
ring,  in  Mrs.  Maldon 's  sitting-room,  of 
which  a  definite  atmospheric  impression 
is  given  without  resort  to  tedious  detail. 


Rachael  makes  her  appearance  in  "an 

immense  blue  pinafore-apron,  covering 
the  whole  of  her  figure  except  the  head, 
hands  and  toes."  She  (pens  a  sideboard 
drawer,  producing  a  metal  tube  that 
imitated  brass  and  selects  one  of  the 
wax  tapers  which  it  contains,  lighting  it 
at  the  red  fire  and  then  "standing  on  a 
footstool,  stretched  all  her  body  and 
limbs  upward  in  order  to  reach  the  mis." 

The  accomplishment  ol*  the  deed  brings 
a  satisfied  expression  from  Mrs.  Maldon 
with  the  words  "That's  better."  to 
which  she  adds.  "Now.  the  blinds,  my 
diar."  even  as  Rachael  has  set  out  upon 
that  mission  and  which  consequently 
awakens  in  her  a  feeling  of  "amicable 
impatience." 

Rachael,  with  rapidly  growing  love 
and  loyalty,  has  arrived  at  the  point  of 
feeling  glad  that  she.  "a  mature,  capable, 
sa^aciou^  and  strong  woman,  was  there 
to  watch  oxer  the  last  years  of  the  wad- 
ing and  somewhat  peculiar  old  lady," 
while  Mrs.  Maldon  feels  glad  that  she. 
a  mature  and  profoundly  experienced 
woman  in  full  possession  of  all  her  facul- 


ies,  is  there  to  watch  over  the  develop- 
ment of  the  lovable,  affectionate  and  im- 
uilsive  child. 

Thus  does  the  author  enlist  the  read- 
er's friendship  for  the  tine  old  lady  and 
the  delightful  young  girl  and  with  equ- 
ally interesting  attendant  circumstances 
is  accomplished  the  introduction  of 
Councillor  Thomas  Batchgrew,  and  Mrs. 
Maiden's  nephews,  Louis  Fores  and 
•Julian   Maldon. 

Thomas  Batchgrew  is  an  inordinately 
Successful  business  man,  shrewd  and 
forceful,  not  lacking  certain  potentiali- 
ties of  the  scoundrel,  but  yet  impressive, 
this  latter  element  being  augmented  by 
his  wealth  of  flying  white  whiskers. 
Everybody  knew  by  sight  those  whiskers 
and  his  protruding  ears  and  he  was  fully 
alive  to  the  advertising  value  of  being 
recognized  half  a  mile  off.  Thomas 
Batchgrew  hail  begun  life  as  a  small 
plumber  and  prospered  until,  at  the  time 
this  story  opens,  "All  his  children  and 
more  than  one  of  his  grandchildren  kept 
motor  cars.  Not  a  month  passed  but 
that    some    Batchurew,    or    some    Batch- 


Bookseller   and    Stationer's  Record  of 
Best  Sellers 


CANADIAN    SUMMARY. 

1.  The   Fortunate  Youth.     Locke    134 

2.  You  Never  Know  Your  Luck.    Parker  114 

3.  Diane  of  the  Green  Van.     Dalrymplc  90 

4.  The  Inside  of  the  Cup.     Churchill.  .  .  70 

5.  The   Price   of   Love.      Bennett 40 

0.  When  Ghost  Meets  Ghost.   DeMorgan  44 

BEST  SELLERS  IX  ENGLAND. 

(Compiled    for   Bookseller   and    Stationer   by 
W.  II.  Smith  &  Son.) 

1.  Judge's  Chair.    Eden  Philpotts. 

2.  Lady   Ursula's    Husband.     F.   Warden. 

3.  The  New   Road.     Neil  Munro. 

4.  Dr.   Ivor's  Wife.     Mary  Kernahan. 

5.  Tents  of  a  Night.     Mary  Findlater. 

o.  Vandover  and   the   Brute.     F.   Norrls, 

PUBLISHERS'     BEST     SELLERS. 

Bell  &  Cockbum — 

1.  The    Fortunate    Youth. 

2.  Ymi    Never   Know   Your   Luck. 

3.  The   Duchess   of   Wrexe. 

William  Briggs — 

1.  Captivating   Mary   Carstairs. 

2.  T.   Tembaron. 

3.  Black  is  White. 

Cassell  &  Co. — 

1.  Full   Swing. 

2.  Peter  Piper. 

3.  Charles   Stewart   Parnell. 

The  Copp,  Clark  Co. — 

1.  The  Victim. 

2.  Diane   of   the   Green   Van. 
.1.  Barnabetta. 


.1.  M.  Dent  &  Sons — 

1.  Prophet,  Priest  and  King. 

2.  The    Defendant. 
::.   James. 

s.  b.  Gundy— 

1.  World's    Knd. 

2.  The  House  in   Demetrious  Road. 
.:.    IVnrod. 

1  [odder    &    Stoughton.    Ltd. — 

1.  Dodo    the    Second. 

2.  Into  C.Tsar. 

3.  The  Witness   for  the  Defence. 

Thomas  Langton — 

1.  Laddie. 

2.  The   Palace   of  Darkened   Windows. 

3.  Cleck    of    Scotland    Yard. 

The   Macmillan   Co. — 

1.  Old  Mole. 

2.  The    Ragged    Trousered    Philosopher. 

3.  The  Strength  of  the  Strong. 

McClelland,  Goodchild  &  Stewart— 

1.  Gillespie. 

2.  Cordelia  Blossom. 

3.  Devil's   Garden. 

McLcod  &  Allen— 

1.  The  Salamander. 

2.  Sweet   Apple   Cove. 

3.  Once  to  Every  Man. 

Musson  Book  Co. — 

1.  The  Price  of  Love. 

2.  Children  of  the  Dead  End. 

3.  Vandover  and  the  Brute. 

Thos.  Nelson  &  Sons — 

1.  The  Life  of  Joseph  Chamberlain. 

2.  Photography. 

.'!.   The  Raffles  Book. 


24 


BOOKSELLER     AND     STATIONER 


25 


-rcw's  husband,  or  child,  bought  a  motor 
car,  or  sold  one,  or  exchanged  one,  or  was 
gloriously  fined  in  some  distant  part  of 
the  country  for  illegal  driving.'' 

On  this  particular  evening  Old  Batch- 
grew,  who  was  the  trustee  of  Mrs.  Mal- 
don's  funds,  calls  and  leaves  with  her, 
nine  hundred  and  sixty-five  pounds  in 
bank  notes,  the  proceeds  of  the  sale  of 
certain  property. 

It  so  happens  that  the  two  nephews 
are  to  come  for  dinner  that  evening  to 
fittingly  observe  the  twenty-fifth  anni- 
verysary  of  the  birthday  of  the  elder 
of  the  two  nephews,  Julian  Maldon.  Mal- 
don  has  been  considerably  delayed. 
Even  Louis  Fores,  although  having  but 
a  short  distance  to  conic,  is  late,  and  the 
reader  is  let  into  the  secret  that  certain 
irregularities  in  a  petty  cash  book  ac- 
count for  his  delay.  In  fact  it  turns  out 
that  Louis  has  a  most  elastic  conscience 
and  is  somewhat  of  a  ne'er-do-well. 
Nevertheless  he  has  a  personality  so 
pleasing  that  he  is  naturally  liked. 
Rachael  had  quickly  formed  an  attach- 
ment for  him  which  was  reciprocated 
by  Louis. 

Mrs.  Maldon,  dividing  the  package  of 
bank  notes  into  two  smaller  bundles, 
with  characteristic  forget  fulness,  leaves 
one  package  lying  on  a  chair  on  the 
stair-landing.  There  Louis  finds  it  and 
discovering  that  it  contains  bank  notes, 
he  slips  the  bank  notes  into  his  pocket, 
telling  himself  that  he  will  return  them. 

Julian  appears  and  in  him  the  reader 
makes  the  acquaintance  of  a  young  man 
who  likes  to  impress  people  into  be- 
lieving him  to  be  a  man  of  rude  power 
and  decision. 

"He  was  superb  in  enmity — a  true 
hero.  He  would  quarrel  with  a  fellow 
and  say  curtly:  'I'll  never  speak  to 
you  again;'  and  he  never  would  speak  to 
that  fellow  asrain.  Were  the  last  trump 
to  blow  and  all  the  British  Isle  be  sub- 
merged, save  the  summit  of  Snowdon, 
and  he  and  that  fellow  to  find  them- 
selves alone  on  that  peak,  he  could  still 
be  relied  upon  never  to  speak  to  that 
fellow  again.  Thus  would  he  prove  that 
be  was  a  man  of  his  word,  and  that  there 
was  no  nonsense  about  him." 

Julian  had  been  expected  to  stay  over 
night  at  his  grand-aunt's,  but  upon  the 
raising  of  this  question  well  on  in  the 
evening,  he  suddenly  gives  out  the  an- 
nouncement, sort  of  a  bolt  from  the  blue 
for  Mrs.  Maldon,  that  lie  must  leave 
almost  immediately  because  he  is  set- 
ting out  for  South  Africa  the  next 
morning. 

Louis  volunteers  to  stay,  Mrs.  Maldon 
being  rather  nervous  because  of  the 
large  sum  of  money  in  the  house  to- 
gether with  a  recent  epidemic  of  burg- 
laries in  the  town. 

Mrs.  Maldon  is  suddenly  taken  ill  and 
just  when  Louis  has  the  bank  notes  in 
his   hands  Rachael   appears  suddenly  to 


ask  him  to  go  for  the  doctor,  and  he  gets 
rid  of  the  bills  by  dropping  them  into 
the  fireplace  behind  him.  Later,  Rachael, 
lighting  a  fire,  burns  up  a  fortune.  Louis 
manages  to  clear  himself  of  the  suspicion 
of  theft,  but  when  Rachael,  after  her 
marriage,  learns  just  what  did  happen, 
she  cannot  forgive  his  contemptible 
conduct.  The  unexpected  connection  of 
Julian  with  the  second  bundle  of  notes 
which  had  also  disappeared,  only  serves 
in  the  end  to  show  Louis  up  in  a  still 
more  despicable  light,  but  Rachael  learns 
to  pay  flie  price  of  love,  taking  the  good 
with  the  bad,  being  reconciled  to  the 
worst  and  fighting  cheerfully  for  the 
best. 


Of  Canadian  Interest 

About  Authors  and  Their  Books 

"Julia  and  I  in  Canada,"  by  the 
author  of  "Daphne  in  the  Fatherland." 
is  being  shown  by  McClelland,  Goodchild 
&   Stewart. 


A  London  critic  declares,  that  Mr. 
Lloyd-George's  career  furnishes  a 
parallel,  if  it  were  not  the  original 
model,  for  that  of  William  J.  Locke's 
hero  in  "The  Fortunate  Youth." 


Norman  Duncan,  the  Canadian  novelist 
and  author  of  "Going  Down  From 
Jerusalem"  and  "Higgins,  a  Man's 
Christian,"  has  just  departed  for  one 
of  his  favorite  summer  haunts  in  Maine. 
He  will  spend  some  of  his  time  in  writ- 
ing, but  a  good  deal  more  of  it  in  fishing. 


Alice  Jones,  daughter  of  a  former 
Lieutenant-Governor  of  New  Brunswick 
and  author  of  "Marcus  Holbeach's 
Laughter,"  published  last  fall,  has  writ- 
ten another  novel  called  "A  Flame  of 
Frost,"  to  be  brought  out  the  latter 
part  of  August  by  McLeod  &  Allen. 


"Canada  and  the  British  Immigrant," 
by  Emily  P.  Weaver,  confirms  one's 
opinion  of  that  author  as  a  keen  ob- 
server and  a  strict  adherent  to  the  truth. 
The  book  is  intended  for  consumption  by 
prospective  residents,  and  deals  in  a 
thorough  and  comprehensive  way  with 
Canada  and  Canadian  conditions. 


"  The  Front  Shelf  "  is  the  title  of  a 
neat  little  house  organ  to  be  published 
"  every-once-in-a-while  "  by  William 
Briggs.  The  first  number  appeared 
August  1.  It  is  16  pages,  contains  a 
great  deal  of  very  readable  matter  about 
books  and  authors,  well  illustrated. 
"The  Front  Shelf"  is  dedicated  to 
book  sellers,  book  lovers,  and  book  page 
editors,  and  quantities  will  be  furnished 
to  retailers  for  gratuitous  distribution  to 
their  customers. 


At  the  American  Booksellers'  Conven- 
tion held  at  the  Hotel  Astor,  in  New 
York,  recently,  an  American  firm  of  pub- 
lishers presented  every  delegate  with  a 
copy  of  a  hook  specially  written  for  the 
occasion  by  the  humorist,  Stephen  Lea- 
cock,  entitled.  "The  Methods  of  Mr. 
Sellyer. "  Only  this  private  edition  was 
published,  and  the  book  will  not  be  sold. 


Gilbert  Parker,  whose  last  long  novel 
to  appear  in  America  was  "The  Judg- 
n, cut  House."  has  been  kept  in  London 
until  now  because  of  the  protracted  sit- 
ting of  Parliament.  Almost  since  he 
wrote  "The  Right  of  Way"  he  has  spent 
his  summers  in  the  country,  either  in 
England  or  in  Canada,  during  which  he 
has  done  much  of  his  writing. 


McClelland,  Goodchild  &  Stewart  re- 
port a  second  edition  of  "Via  P.  &  0.," 
a  true  love  story,  by  -lane  Stocking.  The 
author  of  this  hook  is  a  Canadian,  the 
daughter  of  a  leading  C.P.R.  director. 
It  is  interesting  to  note  that  this  book 
is  reported  by  the  American  publishers, 
Dodd,  Mead  &  Co..  to  be  one  of  their 
best  sellers  and  showing  an  increasing 
demand. 


William  Briggs  has  a  striking  Cana- 
dian novel  on  his  fall  list  called  "  The 
Bail  Jumper,"  by  R.  J.  C.  Stead,  a  char- 
acteristic romance  of  Western  Canadian 
life.  Mr.  Stead  has  already  achieved 
considerable  reputation  through  his  book 
of  poems,  "  The  Empire  Builders,"  and 
through  some  well-handled  magazine  ar- 
ticles. The  book  has  been  taken  up  in 
England  by  T.  Fisher  Unwin. 


"  The  Call  of  the  East  "  is  a  strong- 
book  by  a  Canadian  author  that  William 
Briggs  will  issue  early  this  fall.  The 
book  is  by  Dr.  Thurlow  Fraser,  a  well- 
known  Owen  Sound  minister  and  a 
thorough  Canadian  of  the  strenuous  and 
muscular  type.  It  is,  as  the  title  sug- 
gests, a  romance  of  the  Far  East,  in 
which  a  young  Canadian  doctor  plays  a 
strong  hero's  part,  showing  the  benefits 
of  a  clean  and  patriotic  upbringing.  Dr. 
Fraser  spent  a  number  of  years  in  For- 
mosa some  time  ago  and  has  drawn  on 
his  experiences  in  that  country  for  local 
color  and  description  which  add  remark- 
ably to  the  interest  of  his  plot. 


Robert  W.  Service,  the  well-known 
Canadian  poet  and  author,  is  married, 
and  living,  according  to  last  reports,  in 
spite  of  the  somewhat  considerable  for- 
tune his  royalties  have  made  for  him, 
under  ideal  conditions  of  love  and  hap- 
piness in  an  humble  garret  in  the  Latin 
Quarter  of  Paris..  Whether  hr  i"  doing 
this  a-purpose  or  not  is  not  quite  clear, 
but  it  is  said  that  his  new  novel,  "  The 
Pretender,"   to  be   issued     bv     William 


26 


BOOKSELLER     AND     STATIONER 


Briggs  early  in  the  fall,  centers  round 
certain  sections  of  the  author's  own  life 
and  introduces  considerable  of  the  local 
color  which  he  has  picked  up  during  his 
residence  among  the  Paris  cosmopolites. 


"  What  will  Ralph  Connor  turn  to 
next?  "  has  been  the  query  in  the  minds 
of  those  who  admire  this  much-read  and 
famous  Canadian  author.  The  answer  is 
simple.  Connor  has  not  gone  very  far 
from  some  of  the  scenes  of  his  last,  hook, 
"Corporal  Cameron,"  as  the  title  of 
his  new  hook,  "  The  Patrol  of  Sundance 
Trail,'-'  shows.  The  life  of  a  scout  in 
the  North-West  Mounted  Police  during 
the  Riel  Rebellion  surely  gives  an  oppor- 
tunity for  Ralph  Connor's  striking 
abilities.  It  is  said  that  the  story  goes 
into  the  actual  history  of  these  stirring 
times  in  Canada  and  brings  the  facts  of 
those  years  out  in  a  way  never  hefore 
approached  in  romance. 


"The  Oxford  Survey  of  the  British 
Empire"  is  the  name  of  a  work  in  six 
volumes  dealing  with  the  British  posses- 
sions in  the  different  continents,  and 
with  a  final  volume  giving  a  general  sur- 
vey. Volume  IV.  deals  with  British 
America  and  prominent  among  the  con- 
tributors to  this  volume  are  Professor 
Coleman  and  Professor  Mavor,  of  the 
University  of  Toronto.  Over  two  hun- 
dred photographs,  27  maps  and  193  fig- 
vires  in  the  text  furnish  ample  illustra- 
tion. Accompanying,  or,  rather,  as  sup- 
plementary to  the  descriptive  matter  is 
a  gazetteer  section,  and  a  very  complete 
index.  The  work  should  be  a  valuable 
acquisition  to  any  reference  library. 


Admiral  Sir  Charles  Saunders,  Wolfe's 
fellowT-commander  at  Quebec,  is  the  sub- 
ject of  a  biogTaphy  written  by  Edward 
Salmon,  and  published  in  London  by  Sir 
Isaac  Pitman  &  Sons.  Admiral  Saunders 
has  probably  never  received  adequate  re- 
cognition. He  is  seldom  mentioned  along 
with  the  commander  of  the  land  forces, 
though  his  co-operation  with  the  fleet 
was  of  vast  importance.  Hartley,  who 
spoke  of  him  in  Parliament  on  the  occa- 
sion of  his  death,  said  of  him:  "This 
day  is  marked  by  one  of  the  greatest 
losses  that  this  country  can  sustain  in 
the  death  of  a  great  naval  commander 
who  has  carried  the  Empire  of  the  Brit- 
ish flag  to  the  highest  point  of  glory." 


There  is  a  movement  on  foot  to  honor 
the  memory  of  the  late  E.  Pauline  John- 
son, the  Indian  poetess  of  Canada,  and 
it  is  a  movement  which  should  gain  the 
support  financially  and  otherwise  of 
every  loyal  and  patriotic  Canadian. 
Canada  has  altogether  too  few  names  to 
honor  in  literature,  and  when  an  oppor- 
tunity such  as  this  presents  itself  to  the 
Canadian   reading  public  nothing  should 


be  spared  to  establish  some  lasting 
tribute  to  a  poetess  who  won  her  way 
into  the  hearts  of  the  great  body  of 
Canadian  readers  by  writing  verse  and 
prose  that  told  of  things  as  they  were 
to-day ;  that  described  the  deeds  of  the 
new  country  and  the  thoughts  and  de- 
sires of  the  first  Canadians;  namely,  the 
Indians.  Her  poems  are  not  confined. 
Every  beauty  spot  and  nearly  every  city 
in  Canada  has  received  some  work  of 
hers.  Her  poetical  output  is  as  fol- 
lows:— "White  Wanpum,"  "Canadian 
Horn,"  and  "Flint  and  Feather."  Her 
prose  works  are:  "The  Moccasin 
Maker."  and  "Legends  of  Vancouver." 


When  the  Duke  of  Connaught  was  ad- 
dressing a  gathering  of  Boy  Scouts  in 
Toronto  some  time  ago  he  expressed  the 
wish  that  a  hook  might  be  published 
which  would  serve  as  a  chronicle  for 
some  of  the  deeds  of  honor  and  bravery 

typical  of  the  Boy  Scout  movement  the 
world  over.  lie  said  such  a  hook  would 
be  a  great  source  of  inspiration  and  en- 
couragement to  younger  scouts.  Cassell 
&  Co.  took  up  the  Duke'-  suggestion  and 
gathered  from  the  archives  of  the  Boy 
Scout  movement  in  all  parts  of  the  world 
Canada,  .Australia,  and  elsewhere — a 
splendid  assortment  and  variety  of  such 
instances  as  the  Duke's  suggestion  inti- 
mated the  hook  should  contain.  The 
result  was  "  The  Scout's  Roll  of 
Honor."  and  this  book  is  meeting  with 
a  ready  sale  among  Scouts  in  this 
country  and  will  no  doubt  he  an  excel- 
lent seller  during  the  fall  and  winter 
months.  When  the  Duke  of  Connaught 
returns  from  the  West  early  in  August 
he  will  be  presented  with  a  presentation 
copy  by  Mr.  Lloyd,  of  Cassell  &  Co., 
Toronto.  This  copy  is  beautifully  bound 
in  hand-tooled  morocco,  with  gold  inter- 
leaves. 


Among  the  interesting  and  instructive 
hooks  on  mountaineering  none  will  have 
a  greater  attraction  for  Canadians  than 
Howard  Palmer's  account  of  his  own 
and  friends  pioneer  work  of  mountain- 
eering and  exploration  in  the  Selkirks 
from  1908-1912,  just  published  by  G. 
P.  Putnam's  Sons,  "Mountaineering  and 
Exploration  in  the  Selkirks."  The  book 
is  in  general  extremely  well  written;  in 
places  its  account  is  fascinating  and  ex- 
citing; and  the  attractions  of  the  excel- 
lent text  are  further  increased  by  over 
two  hundred  admirable  illustrations  of 
scenes,  many  of  which  have  not  been 
visited  by  anyone  before.  Not  all  the 
pictures  are  of  the  mountains  them- 
selves: some  illustrate  camp  life,  some 
the  work  of  the  trail,  and  others  the  ac- 
tual process  of  climbing  hitherto  unat- 
tempted  peaks.  Some  of  the  last  are 
thrilling.    The  record  of  Mr.  Palmer  and 


his  friends  is  a  fine  one.  Their  opera- 
tions in  the  Selkirk  Range  of  the  Can- 
adian Mountains  have  resulted  in  their 
naming  forty  peaks  and  ascending 
thirty-five  of  the  loftiest.  They  have 
fifteen  first  ascents  to  their  credit; 
amongst  these  the  first  ascent  of  the 
monarch  of  the  district,  Sir  Sanford, 
11,590  feet,  climbed  in  1912,  after  four 
previously  unsuccessful  attempts  by  Mr. 
Palmer  and  several  by  other  parties. 
There  are  two  new  maps,  and  valuable 
appendices  dealing  with  the  estimation 
of  heights,  precipitation  of  moisture, 
measurement  of  glaciers  and  their  reces- 
sion, and   the  botany  of  the  Selkirks. 


Although  Conan  Doyle  has  never  writ- 
ten very  much  verse,  yet  during  his  re- 
cent visit  to  Jasper  Park,  in  Alberta, 
he  was  unable  to  withstand  the  tremen- 
dous appeal  to  his  poetic  soul,  and  as  a 
result  witness  the  following  verses  which 
he  read  before  an  address  to  the  Can- 
adian club  in  Ottawa  a  short  time  ago. 
I    is  called  "The  Athabasca  Trail":— 

.My     life     is     gliding     downwards;     it     speeds 

swifter    to    t lie   day 
When    it   shoots   the  hist   dark   canyon   to   the 

Plains    of    Far    Away. 
Hut   while  its   stream   is   running   through    the 

years   that   are  to   be, 
The    mighty    voice    of    Canada    will    ever    call 

to   me. 
I     shall     hear    the    roar    of    rivers    where    the 

the    rapids    foam    and    tear, 
1     shall     smell     the     virgin     upland     with     its 

balsam-laden   air, 
And    shall    dream    that    I   am   riding   down    the 

winding,   woody   vale. 
With    the    packer   and    the    pack    horse    on    the 
Athabasca  Trail. 

I    have   passed    the   warden    cities   at    the   East- 
ern Watergate, 

Where     the     hern     and     the     martyr     laid     the 

corner-stone    of   state. 
The     habitant,    Coureur-des-bols,    and    hardy 

voyageur, 
Where   lives   a    breed    more   strong   at  need    to 

venture    or    endure. 
I     have    seen     the    gorge    of    Erie     where    the 

roaring   waters   run. 
I   have  crossed  the   Inland  Ocean,  lying  golden 

in    the   sun. 
But     the    last    and    best    and    sweetest    is    the 

ride    by    hill   and    dale, 
With     the    packer    and    the    packhorse    on    the 

Athabasca    Trail. 

I'll     dream     again     of     fields     of     grain     that 

stretch    from    sky    to    sky, 
And   t lie  little  prairie  hamlets,  where  the  cars 

go    roaring    by, 
Wooden    hamlets    as    I    saw    them — noble   cities 

stilt  to   be 
To    girdle    stately    Canada    with    gems    from 

sea   to   sea  : 
Mother  of  a   mighty   manhood,  land   of  glamor 

and   of  hope. 
From   the   Eastward    sea-swept   islands   to    tie- 
sunny    western    slope, 
Ever    more    mv    heart    is    with    you,    ever    more 

till    life    shall    fail, 
I'll     be     out     with     pack     and     packer     on     the 

Athabasca   Trail. 


A  timely  little  book  in  French  is  from 
the  pen  of  M.  Charles  Edouard  Lavergne, 
and  is  entitled  "Georges  Etienne  Car- 
tier:  Homme  d'Etat  Canadien,  1814- 
1873."  The  life  story  of  the  great  Can- 
adian who  played  a  most  important  role 
in  the  bringing  about  of  Confederation 
is  interestingly  related  by  M.  Lavergne, 
and  there  is  a  preface  by  M.  Edouard 
Montpetit. 


BOOKSELLER     AND     STATIONER 


27 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


The    title    of    Oppenlieim's    new    book 
will    be    "The     Vanished     Messenger." 


Arnold  Bennett  is  working  steadily  on 
the  final  volume  of  his  Clayhanger  tri- 
logy. 


"The  Twenty-fourth  of  June,"  by 
Grace   S.    Richmond,   will   be   published 

August  15th. 

Anew  volume  of  "Lyrics"  by  Alfred 
Nbyes  is  to  be  brought  out  this  fall  by 
the  Oopp-Clark  Co. 


"Jehane  of  the  Forest,"  by  Talbot,  is 
a  rare  fine  story,  and  one  of  the  best  in 
England  for  quite  a  long  time. 


Victor  W.  Page,  the  author  of  "Mod- 
ern Gasoline  Automobile,"  has  just  ready 
a  book  entitled  "Motor  Cycles  and  Side 
Cars." 


"When  Love  Flies  Out  of  the  Win- 
dow," by  Merrick,  has  just  been  pub- 
lished    by     McClelland,     Goodchild     & 

Stewart. 


Olive  Schreiner's  "Woman  and  Labor" 
and  Dehan's  "  Between  Two  Thieves  " 
are  now  in  the  fifty  cent,  reprint 
editions  of  S    B.  Grundy. 


The  author  of  "The  Promised  Land" 
has  just  published  a  new  book,  "They 
Who  Knock  at  Our  Gates,"  which  is 
being  handled  by  McClelland.  Goodchild 
&  Stewart. 


McClelland,  Goodchild  &  Stewart  re- 
port a  good  sale  for  "Whoso  Findeth  a 
Wife,"  by  J.  Wesley  Putnam,  this  being 
an  answer  to  Hall  Caine's  "The  Woman 
Thou  Gavest  Me." 


Sydney  Grundy,  the  dramatic  author, 
died  at  London,  Eng.,  July  5.  He  was  66 
years  of  age.  Among  his  publications 
are  "A  Pair  of  Spectacles"  and 
"Frocks  and  Frills." 


Two  books  on  Mexico  that  are  being 
handled  by  McClelland,  Goodchild  & 
Stewart  are  "The  Real  Mexico,"  by 
Hamilton  Fyfe,  and  "The  Political 
Shame  of  Mexico,"  by  Bell. 


The  trade  will  be  glad  to  learn  that 
the  author  of  the  famous  Martha  books, 
"Martha,  By-the-Day"  and  "Making 
Over  Martha,"  will  have  ready  soon  a 
new  book,  "Martha  and  Cupid." 


McClelland,  Goodchild  &  Stewart 
will  publish  ex-President  Roosevelt's  new 
book  on  the  "Brazilian  Wilderness," 
and  also  the  same  author's  "Lite  His- 
tories of  African  Game  Animals." 


Julian  Hawthorne  is  now  engaged  in 
converting  his  father's  famous  story, 
"The  Scarlet  Letter,"  into  a  moving- 
picture  production.  It  will,  it  is  stated, 
be  ready  for  the  films  in  September. 


"  Louisa  May  Alcott,  Dreamer  and 
Worker,"  by  Belle  Moses,  is  announced 
by  Sampson.  Low,  Marston  &  Co.,  Ltd., 
London.  The  biography  of  this  favorite 
wriler  is  especially  adapted  for  young 
people. 


The  Copp  Clark  Co.  report  a  good  de- 
mand for  Bernard  Shaw's  new  book  of 
plays.  "Misalliance,"  "Fanny's  First 
Play,"  and  "  The  Dark  Lady"  of  the 
Sonnets,"  with  a  preface  on  "  Parents 
and    Children." 


Eleanor  Hallowell  Abbott,  the  author 
of  "Little  Molly  Make-Believe."  has 
written  another  charming  little  story 
called  "Little  Eve  Edgarton,"  to  be 
brought  out  early  in  September  by  the 
Copp,  Clark  Co.  ' 


A  case  of  "  cashing  in  '  on  the 
general  interest  aroused  by  dramatized 
fiction  occurred  in  Toronto  recently  when 
"  Raffles  "  was  shown  at  a  popular  re- 
sort and  Toronto  booksellers  experienced 
a  considerably  increased  demand  for  the 
books  in  the  Raffles  series,  written  by 
Horning. 


Henry  Van  Dyke,  author  of  "The 
Story  of  the  Other  Wise  Man,"  "The 
Mansion,"  etc.,  will  have  a  new  book 
this  fall  called  "The  Lost  Boy,"  in 
which  Dr.  Van  Dyke  has  retold  the  story 
of  the  finding  of  Christ  in  the  temple. 
Mussons  will  publish  the  Canadian 
edition. 


From  the  experience  of  past  years 
leather  bound  editions  of  popular  works 
promise  to  have  an  increased  sale  this 
fall.  Musson's  already  have  several 
volumes  bound  in  leather  and  will  have 
several  new  titles  ready  this  fall.  These 
will  include:  "Bob,  Son  of  Battle."  "A 
Journey  to  Nature,"  "Songs  of  Nature," 
edited  by  John  Burroughes  and  Lea- 
cock's  "Literary  Lapses  and  Nonsense" 
novels. 


Mussons  will  publish  this  fall  a  popu- 
lar-priced edition  of  "Andersen's  Fairy 
Tales,"  illustrated  by  Dugald  Stewart 
Walker.  They  will  be  uniform  in  style 
with  the  Rackham  edition  of  Grimm  al- 
ready published  by  them.  They  will  also 
publish  a  popular  edition  of  "A  Mid- 
summer Night's  Dream,  with  sixteen 
colored   illustrations  by   Rackham. 


Small,  limited  editions  of  two  very 
interesting  biographies  are  promised  by 
the  Liverpool  book  house  of  Henry 
Young,  One  work  is  Lockhart's  "Life 
of  Burns,"  for  which  Sir  Walter  Ral- 
eigh has  written  an  introduction.  The 
other  is  Campan's  "Private  Life  of 
.Marie  Antoinette,"  and  to  it  Dr.  Hol- 
land Rose  contributes  a  narrative  in- 
t  roduction. 


Now  that  his  new  novel,  "  Mid- 
stream," has  been  published,  Will  Lev- 
ington  Comfort  is  spending  his  summer 
in  a  cottage  in  Ontario,  busily  writing 
a  series  of  humorous  stories,  which  is 
perhaps  an  answer  to  the  critics,  who 
have  wondered  whether  "Midstream" 
is  so  serious  because  Comfort  really  had 
a  big  message  to  tell  or  because  he  was 
averse  to  humor. 


Coningsby  Dawson,  whose  romantic 
novel,  "  'fiie  Garden  Without  Walls," 
is  already  in  its  ninth  printing,  has  just 
placed  with  his  publishers  (Henry  Holt 
Company)  the  manuscript  of  his  new 
novel.  •'  The  Raft,"  which  will  be  pub- 
lished on  September  11.  Mr.  Dawson 
leaves  next  week  for  his  brother's  ranch 
in  British  Columbia,  and  shortly  there- 
after will  go  abroad. 


"  Patent  Medicines  in  Newspapers  " 
■ — a  unique  theme  for  a  novel,  surely, 
and  yet.  out  of  such  material,  with  the 
interesting  son  of  a  patent  medicine  man 
who  becomes  the  editor  of  the  paper  and 
whose  sweetheart  bothers  him  unduly 
with  social  notes,  Samuel  Hopkins 
Adams,  the  dean  of  American  news- 
papermen-authors, has  built  what  is 
termed  one  of  the  best  novels  of  the  year. 


Walter  E.  Mainprice,  of  the  S.  B. 
Gundy  staff,  is  back  from  a  visit  to  Eng- 
land and  France  and  had  some  interest- 
ing things  to -say  about  his  visits  at  some 
of  the  big  publishing  houses,  especially 
the  Oxford  University  Press. 

Along  with  other  tourists,  Mr.  Main- 
price  experienced  the  handicap  that  has 
been  brought  about  by  the  depredations 
of  the  militant  suffragettes,  as  a  result 
of  which  the  authorities  have  deemed  it 
necessary  to  shut' out  visitors  from  some 
of  the  buildings  of  historical  interest, 
as  even  these  venerable  institutions, 
with    their    valuable    contents,    are    not 


28 


BOOKSELLER      AND      STATIONER 


secure    from    the    malicious    acts    of    the 
female   vandals. 


"  The  Art  of  Bern-  Alive  "  is  the  title 
of  a  just-published  book  by  Ella  Wheeler 
Wilcox,  which  contains  some  of  her  most 
recent  and  most  stimulating  writing.  The 
hook  aims  to  bring  to  the  reader  the 
gospels  of  courage  and  success,  and  the 
author  points  the  way  in  numerous  chap- 
ters which  emphasize  both  the  ideal  and 
the  practical  side  of  her  philosophy. 
Love,  marriage,  health  and  beauty, 
charm,  and  the  sense  of  humor  are  some 
of  her  subjects. 


"  Peter  Piper,"  by  Doris  Egerton 
Jones,  although  first  published  last  fall. 
is  just  now  coming  into  its  own  and  is 
now  meeting  with  good  success  and 
promises  to  be  a  best  seller  this  fall.  It 
is  an  Australian  novel  and  possesses  un- 
usual charm  and  pronounced  literary 
merit.  The  heroine,  through  a  peculiar 
chain  of  circumstances,  is  brought  up  as 
a  boy  until  she  is  16,  when  life  changes 
for  her  and  she  gradually  blossoms  out 
into  charming  young  womanhood. 


It  is  understood  that  the  late  Mr.  Laur- 
ence Irving-,  whose  recent  tragic  fate  is 
fresh  in  the  public  mind,  had  gathered 
considerable  material  towards  a  pro- 
posed biography  of  his  distinguished 
father.  His  intention  was  to  collaborate 
in  the  task  with  his  elder  brother,  Mr. 
H.  B.  Irving.  Tt  is  to  be  hoped  that  the 
latter,  with  the  help  of  his  brother's 
papers,  which  have,  happily,  been  pre- 
served, will,  in  due  course,  give  us  a  full 
and  authoritative  biography  of  Sir  Henry 
Irving. 

Elinor  Glyn  has  turned  a  literary  and 
psychological  somersault  in  her  latest 
book,  "Your  Affectionate  Grandmoth- 
er. ' '  Here  she  appears  in  the  role  of  a 
mentor  to  the  youthful  girl  about  to 
enter  the  great  world's  social  jungle. 
One  would  hardly  recognize  the  author 
of  "Three  Weeks"  in  this  strictly  cor- 
rect, almost  austere  adviser  of  the 
young,  who,  like  any  "collet  monte" 
dowager  of  the  French  "Faubourg," 
uiges  her  rules  of  good  breeding  and 
decorum  upon  her  young  ward. 


That  literature  "doesn't  pay,"  is  the 
doctrine  we  have  all  been  brought  up  on. 
That  literary  genius  should  struggle  and 
starve  in  the  garret  seems  to  most  of  us, 
therefore,  only  orthodox.  It  will  be  with 
a  certain  amount  of  shock  that  we  will 
read  the  latest  story  about  William 
Butler  Yeats,  the  Irish  poet.  It  appears 
that  Mr.  Yeats  actually  returned  four- 
lift  lis  of  the  amount  sent  him  by  a  Chi- 
cago magazine  for  an  accepted  poem. 
And  most  of  his  poems  are  worth  while, 
too.     "The  world  do  move." 


Important  novels  announced  for  fall 
publication  by  Musson's  are  "The 
Audicri  Block/'  by  Rex  Beach;  "The 
Scaled  Valley,"  by  Hulbert  Footner; 
•'The  Letter  of  the  Contract."  by  Basil 
Kin-;  '•The  Teeth  of  the  Tiger,"  by 
Maurice  Le  Blanc;  "How  it  Happened," 
by  Kate  Langly  Bosher;  "The  Place 
Beyond  the  Winds."  by  Harriet  T.  Com- 
stock;  "A  Soldier  of  the  Legion,"  by 
the  Williamsons;  also  "The  Bow  of 
Promise,"  by  Dell  Munger;  and  "The 
Pastor's  Wife,"  by  the  author  of 
"Elizabeth." 


The  war  between  Austria  and  Servia 
lias  created  a  demand  for  publications  on 
the  Balkan  situation.  Copp-Clark  Co. 
published  a  short  time  ago  "  With  The 
Victorious  Bulgarians,"  by  Lieutenant 
Hermenegild  Wagner,  in  which  the  writer 
graphically  describes  his  experiences 
and  what  he  saw  at  first  hand,  together 
with  what  he  learned  from  staff  officers, 
regimental  officers,  statesmen,  common 
soldiers,  prisoners  and  wounded.  This 
and  similar  volumes  should  find  a  ready 
sale  at  the  present  time  and  should  be 
given  prominence  by  window  display  and 
advertising. 


Judging  from  the  advance  orders, 
running  up  to  518.000,  with  a  first  print- 
ing of  a  million  copies,  Harold  Bell 
Wright's  latest  book.  "  The  Eyes  of  the 
World,"  promises  to  take  first  place 
among  the  best  selling  novels  of  the  early 
fall.  The  theme  of  the  .book  is  a  plea 
for  clean  fiction.  While  avoiding  per- 
sonalities, the  author  vigorously  attacks, 
through  the  agency  of  a  wholesome  ro- 
mance, the  tendency  of  many  modern 
writers  of  fiction  to  rouse  the  animal 
passions  latent  in  all  humans,  and  result- 
ing, too  often,  in  the  perversion  of  minds 
and  morals  of  those  who  read  this  class 
of   novels. 


"The  Victim,"  Thomas  Dixon's  new 
story,  is  reported  by  the  Canadian  pub- 
lishers, the  Copp,  Clark  Co.,  to  be  a  de- 
cidedly "best  seller."  It  is  a  worthy 
companion  to  "The  Southerner,"  by  the 
same  author.  What  that  book  does  for 
Abraham  Lincoln,  "The  Victim"  does 
for  Jefferson  Davis,  for  it  tells  the  true 
story  of  his  dramatic  life.  The  two  books 
together  make  a  nice  window  display  and 
dealers  would  do  well  to  encourage  their 
sale  in  sets.  To  assist  in  window  displays 
by  retailers  the  publishers  are  prepared 
to  furnish  convenient  holders  for  "The 
Victim."  These  are  made  of  heavy  card- 
board, green  in  color,  shaped  and  folded 
cleverly  so  that  the  volume  rests  neatly 
on  one  without  injuring  the  covers  in  any 
way  by  sagging. 


things  in  life  has  been  made  by  Edith 
Stow  in  a  new  book  to  be  published 
curly  in  September  by  Copp,  Clark, 
called  "Nancy  the  Joyous — A  Novel  of 
Pure  Delight."  It  is  a  "dainty,  heart- 
warming, love-story,  with  a  bright  touch 
of  'something  else.'  '  '  It  was  a  contest- 
ant in  the  $10,000  contest  conducted  by 
Reilly  &  Britton  Co.,  but  its  comparative 
brevity — many  others  were  double  its 
length  -was  perhaps  the  principle  factor 
in  deciding  against  it.  At  the  same  time 
its  exceptional  qualities  of  strength  and 
sweetness  and  pure  readableness  are 
said  to  have  made  a  most  favorable  im- 
pression on  the  judges  and  on  all  who 
have  read  the  manuscript. 


In  accordance  with  their  promise  made 
a  month  ago.  and  referred  to  in  the  last 
issue  of  Bookseller  and  Stationer,  Thos. 
Mel  son  &  Sons  issued  before  the  first  of 
August,  a  story  of  the  life  and  work  of 
Joseph  Chamberlain,  whose  death  oc- 
curred on  July  2.  The  book  is  an  addi- 
tion to  "Nelson's  Popular  Libraries," 
and  the  best  idea  of  its  character  may 
be  had  by  giving  the  chapter  heads  and 
respective  contributors,  as  follows:  "A 
Summary  of  His  Career,"  M.  M.;  "As 
a  Radical,"  J.  A.  Spender;  "Mr.  C.  and 
Home  Rule,"  Sir  Henry  Lucy;  "As  a 
Social  Reformer,"  J.  Ramsay  Macdon- 
ald,  M.P. ;  "Mr.  C.  and  Imperial 
Policv,"  Rt.  Hon.  Viscount  Milner, 
G.C.B.,  G.C.M.G.;  "Mr.  C.  and  Fiscal 
Policy— I."  Harold  Cox;  "Mr.  C.  and 
Fiscal  Policy— II."  L.  S.  Amery,  M.P. 
Thus  the  little  book  is  in  the  nature  of  a 
symposium,  embodying  several  view- 
points, and  ably  depicting  the  many- 
sided  activities  of  the  great  British 
statesman. 


Another     commendable     endeavor     to 
make  people  see  and  appreciate  the  best 


There  has  been  some  feeling  that  the 
incidents  of  slaughter  and  rapine  which 
Alfred  Noyes  pictures  in  "  The  Wine- 
Press."  his  impassioned  plea  against 
war,  are  hysterical  and  overdrawn.  But, 
loathsome  and  revolting  as  they  are,  the 
recent  report  of  the  Carnegie  Commis- 
sion shows  that  to  be  but  typical  of  the 
orgies  of  Balkan  soldiery  in  the  sacking 
and  burning  of  Turkish  and  later  of  Bul- 
garian villages  and  cities.  The  culmin- 
ating incident  of  the  poem  is  almost 
literally  paralleled  by  the  sworn  state- 
ment of  a  Greek  volunteer.  So  much  for 
the  truth  of  Noyes'  picture.  As  to  the 
taste  which  prompted  the  picturing,  let 
the  poet  speak  for  himself: — 

"For    O.    good    taste,    good    taste,    good    taste, 
Constrains  and  serves  us  well  ; 
And   the   censored   truth    that    dies   on    earth 
Is  the  crown  of  the  lords  of  hell. 

The    child,    the    child    that    lay    on    her    knees. 
Nor  Devil   nor  man   may  name, 
The    things    that    Europe    must    not    print, 
Hut    only    whisper    and    chuckle    and    hint, 
Lest   the   soul   of   Europe   rise   In   thunder 
And   swords   mcalt   in   the   flame." 


BOOKSELLER     AND     STATIONER 


29 


"  Little  Eve  Egerton  "  is  the  title  of 
another  charming  story  by  Eleanor 
Hallowell  Abbott,  author  of  Molly 
Make-Believe, "  to  be  published  early  in 
September  by  the  Copp,  Clark  Co.  Little 
Eve  is  a  rather  amazing  young  woman, 
who  is  ignored  by  the  fashionable  people 
at  the  gay  summer  hotel,  where  she  too 
is  staying,  because  she  wears  queer 
clothes,  rides  recklessly,  and  has  unusual 
manners,  due  to  twenty  years  of  knock- 
ing around  the  world  with  her  eccentric 
father.  She  saves  the  life  of  a  fashion- 
able young  man  who  is  struck  by  light- 
ning when  he  is  out  riding  with  her — 
a  ride  on  which  he  expected  to  be  bored 
and  finds  himself  thunderstruck  in  more 
ways  than  one.  This  same  young  man 
discovers  soon  after  that  his  taste  for 
sumptuous  beauties  in  picture  hats  is 
waning,  and  that  the  elusive  charm  of 
Little  Eve  is  the  most  desirable  thing  in 
the  world.  But  Little  Eve's  eccentric 
lather  lias  decided  to  marry  her  to  a 
middle-aged  scientist  on  an  outlandish 
island  in  the  tropics,  and  that  is  only  one 
complication  in  a  most  absorbing  and 
whimsical  love  story.  R.  M.  Crosby  has 
contributed  eight  full-page  illustrations, 
which  add  greatly  to  the  charm  of  the 
text  matter. 


Among  the  recent  novels  which  have 
been  received  by  reviewers  and  readers 
with  marked  approval  is  "Gillespie,"  by 

J.  Macdou^all  Hay.  This  story  lias  been 
compared  by  many  to  George  Douglas' 
"  The  House  With  the  Green  Shutters." 
In  view  of  the  decidedly  pessimistic  tone 
of  "  Gillespie,"  it  is  a  little  surprising 
to  learn  that  the  author  is  a  clergyman, 
the  pastor  of  a  large  parish  in  the  West- 
ern Highlands.  But  his  calling  does  mil 
keep  him  from  speaking  of  Scotland  with 
almost  brutal  frankness.  Yet  he  is 
Scotch  of  the  Scotch  and  close  to  the 
soil.  As  a  boy  and  as  a -young  man  home 
on  vacations  from  Glasgow  University, 
he  sailed  with  the  fishermen  described  in 
"Gillespie,"  and  actually  lived  out 
many  of  the  scenes  of  the  hook,  includ- 
ing the  foundering  of  a  rotten  steamer 
in  a  terrific  gale.  In  these  fishermen, 
their  courage  and  their  belief  in  old  tra- 
ditions, Mr.  Hay  does  believe;  but  he 
also  believes  that  Scotland  is  being  swept 
by  a  spirit  of  materialism,  which  he  re- 
presents in  the  person  of  Gillespie,  the 
village  storekeeper  who  controlled  the 
whole  fishing  village.  Mr.  Hay  is  a 
young  man — only  32.  Four  arduous 
years  he  gave  to  the  writing  of  "  Gilles- 
pie," and  he  plans  to  take  as  much  time 
for  his  prospective  book,  "  The  Martyr." 
He  was  born  in  the  village  which  he  de- 
scribes in  "Gillespie."  At  Glasgow 
University  he  was  conspicuous  as  a  stu- 
dent, and  was  the  editor  of  the  Glasgow 
University  Magazine,  besides  contribut- 
ing to  the  Glasgow  papers  and  writing 
for  the  London  Spectator. 


RECENTLY  COPYRIGHTED  BOOKS. 

With  a  view  to  saving  valuable  space 
and  at  the  same  time  preserve  the 
alphabetical  arrangement  of  book  titles 
so  essential  for  ready  reference  by  the 
busy  bookseller,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  end 
the  respective  publishing  firms  to  which 
they  refer: 

(1)  Bell  &  Cockburn. 

(2)  William  Briggs. 

(3)  Cassell  &  Co. 

(4)  The  Copp,  Clark  Co. 

(5)  J.  M.  Lent  &  Sons. 

(6)  S.  B.  Gundy. 

(7)  Hodder  &  Stoughton,  Limited. 

(8)  Thomas  Langton. 

(9)  The  Macmillan  Co. 

(10)  McClelland,   Goodchild    &    Stewart. 

(11)  McLeod  &  Allen. 

(12)  Musson  Book  Co. 

(13)  Thos.  Nelson  &  Sons. 

Fiction. 
An  Earthern  Mold.     Edward  P.  Gilford. 

(4)  Cloth,  $1.25. 
Edward     Barry,     South     Sea     Pearler. 

Louis  Becke.  (13)  Cloth.  20c. 
Full   Swing.     Frank    Danby.     (3)    Cloth, 

$1 .25. 
Hand  of  Allah.    William  Le  Queux.    (3) 

Cloth,  $1.25. 
Haven  of  Desire,    ('apt.  E.  H.  Shaw.    (3) 

Cloth.  $1.2."). 
Infamous     John      Friend,      The.       Mis. 

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enbach.    (4)   Cloth,  $1.25. 
Red    Wall,    The.      Frank    Lavile.       (13) 

Cloth,  20c. 
Secret  Book,    The.     E.   L.   Pearson.     (0) 

$1.25. 
Stepdaughter  of  the  Prairie.    A.  M.  Ly- 
man.   (9)   $1.25. 
Story   of   Phaedrus,    The.       Dr.    Newell 

Dwight   Hillis.     (9)    Cloth,  $1.25. 
Strength  of  the  Strong,  The.    Jack  Lon- 
don.    (9)   $1.25. 
The    Victim.      Thos    Dixon.     (4)    Cloth. 

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Waiting.    Gerald  O 'Donovan.     (9)  $1.25. 

Non-Fiction. 
African  Camp  Fires.    Stewart  E.  White. 

Travel.    (13)  Cloth,  $1.50. 
A  Missionary's  Life  in  the  Land  of  the 

Gods.   Isaac  Dooman.   Missionary.     (4) 

Cloth,  $2. 
Applied    Mechanics    for     Engineers.      J. 

Duncan.    (9)  $2.50. 
Beginner's  Garden  Book,  The.  A.  French. 

(9)   $1. 
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Complete   Auction   Bridge.     A.   R.    Met- 
calfe.   Science.    (4)   Cloth,  $1.50. 
Continuous  Vaudeville.    Will  M.  Cressy. 
Miscellaneous.    (4)   Cloth.  $1. 
Enlarging  Conception  of  God,  The.  H.  A. 

Youtz.    Religion.    (9)  $1.25. 


Field    Crop    Production.     G.   Livingston. 

Agriculture.    (9)   $1.40. 
First  Book  of  English  History.   F.  J.  C. 
Hearnshaw.    (9)  40c. 
First    Book    of   English     Literature,    A. 

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First    Book    of   Irish   History.     H.    K. 

Moore.     (9)  40c. 
Foundations   of   Normal   and  Abnormal 

Psychology,  The.    Boris  Sidis.    General 

Science.    (4)   Cloth,  $2.50. 
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30 


■  I J  ( )  O  K  S  E  L  L  E  R     AND     STATIONER 


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PROTECT    MERCHANTS    WHO    PAY 
TAXES. 

Toronto  City  Council  has  passed  an 
ordinance  prohibiting  newsboys  from 
selling   magazines   and   periodicals   from 

the  street  stands  which  are  permitted  on 
some  of  the  down   town  corners. 

This  action  was  the  result  of  a  protest 
from  Toronto  booksellers  and  their  posi- 
tion is  aptly  stated  by  John  P.  McKenna, 
who  has  a  large  hook  and  periodical 
business  at  235  Yonge  St.  "It  is  simply 
a  question  of  justice,'.'  said  Mr.  McKen- 
na. "Here  I  am  paying  a  heavy  rent,  a 
business  tax,  salaries,  and  light  bills, 
and  contributing  something  to  the  up- 
keep of  the  city.  On  the  other  hand,  these 
boys  are  allowed  to  take  the  best  pos- 
sible sites  in  the  city,  place  their  stands 
there  and  carry  on  a  business,  paying  not 
one  cent  for  the  privilege,  not  even  a 
license  fee.  How  long  would  it  be  be- 
fore I  would  be  haled  before  the  magis- 
trate if  I  blocked  the  front  of  my  store 
with  papers  and  periodicals.  Some  may 
charge  that  we  are  persecuting  the  news- 
boys, but  we  have  no  desire  to  do  that. 
We  have  no  objection  to  them  selling 
their  papers,  but  a  street  corner  should 
not  be  given  them  gratis  for  the  display 
of  their  wares.  It  is  not  the  Toronto 
papers  they  display  in  their  stands,  it  is 
the  foreign  ones." 

The  newsboys,  who  have  a  fairly  strong 
union  through  which  to  present  their 
views,  say  they  will  display  local  papers 
only  in  the  stands  in  future  and  will 
still  sell  5  and  10  cent  magazines,  carry- 
ing them  under  their  arms. 


MAGAZINE  POSTAL  RATE  NOT  YET 
DECIDED  ON. 

Ottawa,  July  10. — The  penny  a  pound 
postage  rate  upon  British  periodicals  ex- 
pires at  the  end  of  the  present  month, 
and  there  are  no  advices  at  the  Post 
Office  Department  as  to  its  probable  re- 
newal. The  subject  has  been  negotiated 
upon,  but  without  result  so  tar,  and 
whether  the  rate  in  force  since  1907  will 
be  continued  or  the  rate  of  8c  a  pound 
reverted  to  remains  to  be  determined. 

The  Canadian  Post  Office  Department, 
while  desiring  to  facilitate  the  circula- 
tion of  British  periodicals,  feels  that  it 
is  getting  decidedly  the  short  end  id'  the 
bargain,  inasmuch  as  all  of  the  two  cent 
or  penny  rate  now  goes  to  the  British 
1'ost  Office  lor  carrying  such  matter  to 
Liverpool.  Canada  takes  the  bags  there, 
brings  them  across  the  Atlantic,  and  de- 
livers the  contents  anywhere  without 
getting  any  remuneration  whatever. 

The  weight  increased  from  2,328,000 
pounds  m  1908  to  5,758,000  in  1012,  and 
the  rate  enabled  British  publications  to 
compete  with  Americans,  who  pay  four 
cents  per  pound  coming  into  Canada. 

Suggest  Equal  Division. 
The  Posl  Office  Department  here  sug- 
gested an  equal  division  of  the  penny 
rate,  hut  so  far  without  avail.  It  is  just 
possible  that  the  8c.  rate  may  he  re- 
verted to.  hut  more  likely  that  a  new 
arrangement  will  be  effected,  slightly  in- 
creasing the  rate  and  giving  Canada  a 
slice  of  it. 


HODDER     &     STOUGHTON'S     ONE- 
THOUSAND      GUINEA     PRIZE 
NOVEL    COMPETITION. 

Hodder  &  Stoiighton,  London,  Eng., 
have  recently  announced  a  new  one- 
thousand  miinea  novel  competition  to 
be  divided  into  three  prizes.  The  author 
of  the  best  novel  will  receive  E600,  of 
the  second  best  £300,  and  there  will  also 
be  a  special  prize  of  £150  tor  the  best 
"first"'  novel  entered.  By  the  word 
"first"  is  meant  the  entry  of  an  author 
who  has  never  before  had  a  work  of  fic- 
tion published  in  book  form — volumes  of 
short  stories  being  excepted.  The  judges 
in  the  competition  will  bo  Anthony  Haw- 
kin-.  A.  E.  W.  Mason,  Sir.  W.  Robert- 
son Xicoll,  M.A.,  L.L.D.  All  manu- 
scripts submitted  for  the  competition 
must  bo  received  by  Hodder  and  Stoiigh- 
ton. St.  Paul's  House.  Warwick  Square, 
London,  E.C.,  not  later  than  .March 
31st,  1015. 


This  is  the  season  of  the  year  when 
road  maps  are  in  demand.  The  increased 
number  of  automobiles  and  motor  cycles 
used  in  this  country  by  tourists  has  in- 
creased the  demand  for  maps,  and  next 
year  will   see  a  still  greater  demand. 


INFLUENCE  OF  AMERICAN  PRESS. 

Some  points  of  vital  interest  were 
brought  out  in  a  letter  published  recently 
in  the  London  Times  by  Frank  Wise, 
head  of  the  Macmillan  Co.  of  Canada, 
on  ' '  The  American  Influence  in  Canada. ' ' 
Mr.  Wise  has  just  returned  from  his 
visit  to  the  Old  Land. 

The  letter  in  question  opens  with  a 
reference  to  the  "unconscious  prosely- 
tizing" by  American  magazines  and 
periodicals  and  syndicated  articles. 
' "  For  every  English  weekly  or  monthly 
] publication  one  sees  here  ten  American." 
One  could  readily  understand  some  of 
these,  "but,"  he  continued,  "when  in- 
stead of  say,  'Punch,'  you  find  on  every 
newstand  many  copies  of  New  York 
"Life,'  with  its  perennial  Anglophobia, 
its  clown-and-sausage  humor,  frequently 
its  blasphemy,  and  dealing  with  politics 
that  are  wholly  American  and  neither 
Canadian  nor  of  the  Empire,  one  won- 
ders how  we  stay  a  separate,  a  very 
separate,  nation.  Of  course,  'Life'  itself 
plays  but  a  small  part  in  the  whole  ques- 
tion of  Americanization,  but  it  is  typical 
of  a  great  many  more." 

The  letter  goes  on  to  deal  with  the 
essentially  American  features  of  the 
syndicated  newspaper  material  coming 
from  Xew  York  and  Chicago  to  Cana- 
dian newspapers,  and  the  almost  wholly 
American  tone  of  certain  periodicals 
with  enormous  circulation  in  Canada. 

After  referring  to  the  close  and  suc- 
cessful study  of  advertising  which  has 
been  made  by  the  Americans  and  the  fact 
that,  to  supply  the  Canadian  demand 
for  the  most  important  of  the  adver- 
tised articles  American  advertisers  had 
opened  branches  and  factories  in  Cana- 
da. Mr.  Wise  offers  the  following  wdiole- 
some  advice  to  British  concerns: — 

■"If  English  manufacturers  would  only 
consider  the  Canadian  market,  as  worth 
while  as  the  Americans  have  proved  it 
to  lie,  many  of  them  would  follow  suit 
and  travel  Canada,  or  start  manufac- 
turing branches  in  Canada,  making  their 
commodities  conform  to  Canadian  re- 
quirements.  Then  would  their  advertise- 
ments in  the  English  papers  mean  more 
to  Canadian  readers,  and,  with  the  read- 
ing matter  perhaps  more  attuned  to 
North  American  tastes,  there  is  no  rea- 
son why  the  English  periodical  should 
not  have  a  much  better  chance  in 
Canada.  If,  however,  the  British  Gov- 
ernment decides  to  raise  the  postage  on 
periodicals  the  few  English  magazines 
which  their  publishers  have  pushed  of 
late  in  Canada  will  have  to  be  with- 
drawn, and  we  shall  not  be  compelled 
Pi  seek  our  humor  (without  the  u)  from 
'Life,'  our  home  stories'  from  the  'La- 
dies' Home  Journal,'  our  politics  from 
the  'Saturday  Evening  Post,'  and  our 
patriotism   from  Chicago. 

"  'Beware  of  the  Americans  when 
they  come  bearing  newspapers.'  : 


BOOKSELLER  AND  STATIONER' 


THE  "A.A."  SELF-FILLER 


Your  customer  wants  the  best  value  he  can  get  for  his 
money. 

He  can't  do  better  in  FOUNTAIN  PENS  if  you  sell  him 
an  "A. A."  Lower  end  joint,  middle  joint  or  our  perfect 
self- filling  pen   or  safety. 

Now  is  the  Time  to  Stock  Up  for  the  Fall  Trade 

and  the  better  the  stock  the  surer  you  are  to  suit  your 
customers  with  pen  points  they  like  best. 

Schools  will  open  in  a  few  weeks  and  a  large  percentage 
of  the  children  use  Fountain  Pens.  Sell  them  the  hot 
lor  the  price — an  "A.A." 

If  you  do  not  handle  "A.A."  Pens,  order  one  of  our 
assortments. 


This  style  counter 
display  is  furnish- 
ed free  with  one. 
two.  three,  four  or 
six  dozen  assort- 
ments. Each  as- 
sortment includes 
self-fillers,  lower 
end  joint,  middle 
joint  and  safety 
pens. 


Write  at  once  for  catalogue  mid  trade  discounts  to  your  jobber  or  to 

ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK  CITY 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


a  wmt* 


32 


BOOKS  ELLER      AND      STATIONER 


POSTCARD    KEWPIES. 

New  arrivals  of  a  distinctly  original 
nature  in  the  postcard  world  are  the 
"  kewpie  klever  kards, "  after  the  well- 
known  Rose  O'Neill  drawings  which 
have  just  been  introduced  to  the  trade 
by  the  Campbell  Art  Co.,  Elizabeth, 
N.J.  It  was  pointed  out  to  Bookseller 
and  Stationer  by  a  representative  of  the 
company  that  the  creation  of  something 
that  is  absolutely  new  is  the  most  diffi- 
cult problem  which  card  publishers  have 
to  solve.  No  matter  how  good  an  article 
may  be,  if  it  lacks  novelty  results  arc 
disappointing.  The  unusual  character 
of  these  kewpie  cards  is  shown  in  the 
accompanying  illustration,  the  "klever" 
feature  being  that  the  upper  half  of  the 
card  is  cut  out  and  folds  back  in  easel 
form,  so  that  the  figure  stands  out  and 
the  card  stands  up.  There  are  26 
sketches  in  this  kewpie  series.  While 
being  intended  to  stand  up,  they  are 
packed  flat,  with  envelopes  tor  mailing. 

m 

NELSONS    OF    EDINBURGH    ISSUE 
SHORT  HISTORY   OF  FIRM. 

Thos.  Nelson  &  Sons,  Edinburgh,  re- 
cently published  a  little  history  of  the 
wonderful  developments  of  the  methods 
ami  means  of  book  production  and 
especially  as  it  lias  affected  their  own 
printing  and   publishing  business. 

"Nelsons''  is  of  course,  a  household 
word,  not  merely  amongst  printers  ami 
publishers,  but  amongst  teachers. 
scholars  and  readers  generally,  for  its 
educational  and  popular  publications 
have  carried  the  name  and  reputation 
of  the  house  very  far  beyond  the 
Bril  ish  Isles. 

The  wonderful  methods  back  of  this 
renowned  institution  are  described 
fullv   in  the  little  booklet. 


ADVERTISING    AND    CONFIDENCE. 

Confidence  is.  of  course,  the  basis  of 
trade,  but  nevertheless  it  is  not  true 
that  confidence-building  is  a  slow  or 
tedious  process.  Confidence  in  a  retail 
stationery  store  is  sometimes  an  almost 
immediate  inspiration  produced  by 
thorough  preparedness  to  serve  the  pub- 
lic, by  high  quality  of  merchandise  sold, 
by  courteous  and  proper  treatment  and, 
wherever  local  conditions  will  admit,  by 
intelligent  and  liberal  advertising  in  the 
local  newspapers.  The  first  satisfactory 
transaction  between  a  customer  and  such 
a  house  establishes  the  same  degree  of 
confidence  that  a  hundred  years  of 
intercourse  would  produce. 

m 

The  Watson-Foster  Co.  of  Montreal 
has  issued  an  attractive  announcement 
descriptive  of  some  of  their  1915  pat- 
terns with  reproductions  in  actual  colors 
of  a  few  fabric  designs,  background 
effects  and  cut-out  borders. 


THE    SHOW    WINDOW    AS    A 
MONEY-MAKER. 

The  wide-awake  retail  merchant  con- 
siders his  show  window  his  best  adver- 
tisement, and  it  is  a  big  paying  adver- 
tisement when  properly  looked  after. 

This  is  particularly  true  in  the  case  of 
the  stationer,  because  there  are  so  many 
things  in  his  stock  that  can  be  advertised 
to  advantage  in  his  window  displays. 

A  certain  part  of  the  rent — and  a  big 
part  at  that — covers  the  show  windows. 
They  should  be  looked  to  to  bear  their 
share  of  the  expense.  It  is  reasonable 
to  conclude  that  if  the  show  window 
isn't  bringing  in  a  little  more  than  the 
stationer  is  paying  for  it,  he  is  losing 
money. 

SB 

QUESTIONS  THAT  MAKE  BOOK- 
SELLERS SMILE. 

Has  the  Pope  written  anything  since 
his  "Kssays  on  Man?" 

Does  the  "Garden  of  Allah"  treat  of 
vegetables  or  flowers  ' 

Have  you  any  late  books  by  Dumas.' 

In  what  pail  of  the  Bible  will  1  find 
"lie   who  steals  my   purse  steals   trash  ?" 

Does  the  "Life  of  Arthur  Sullivan" 
give  an  account  of  each  of  his  battles  in 
I  he  prize  ring  .' 

I  want  a  nice  hook  for  a  very  little 
girl.  Could  you  recommend  the  "Doll's 
House?" 


THE   REAL  PURPOSE   OF   WINDOW 
DISPLAY. 

The  most  successful  window  display 
is  the  one  that  arouses  a  desire  for  pos- 
session in  the  mind  of  the  passer-by  for 
that,  after  all,  is  the  real  mission  of  the 
window  display.  If  it  does  not  do  that 
it  is  a  failure,  be  it  ever  so  attractive  in 
arrangement  and  color  scheme. 

There  are  many,  many  displays  pleas- 
ing to  the  eye  which  are  wanting  in  the 
quality  of  selling  force.  That  is  the 
point  around  which  skill  in  producing 
impressive  display  should  be  applied. 

A  frank,  simple  and  practical  display 
is  often  most  convincing.  Every  detail 
ol  every  display  should  be  worked  out 
with  deliberation  and  care  taken  at  all 
times  to  have  the  window  make  the  right 
kind  of  an  impression  upon  the  people 
whom  it  intended  to  attract. 


A  very  comprehensive  catalogue  of 
"(had  Valley"  games  has  recently  come 
to  hand  from  the  Chad  Valley  Works, 
Harborne,  England,  with  permanent 
showrooms  in  London.  Indoor  games  of 
all  sorts  are  described  and  illustrated, 
many  of  which  have  yet  to  be  introduced 
to  the  Canadian  public.  The  better 
known  games,  such  as  chess,  checkers, 
dominos,  etc.,  are  also  listed  in  a  wide 
ra  n  ere. 


john  McClelland  weds. 

John  McClelland,  senior  partner  of 
the  well-known  book  publishing  house  of 
McClelland,  Goodchild  &  Stewart,  was 
married  on  June  18  to  Miss  Ethel  Bunt- 
ing, daughter  of  W.  H.  Bunting,  of  St. 
Catharines.  Mr.  and  Mrs.  McClelland 
spent  a  delightful  honeymoon  in  Boston, 
New  York,  and  other  Eastern  States 
cities. 


ADAPTING     IDEAS    FOR    WINDOW 
DISPLAY. 

Ask  any  one  of  half  a  dozen  retail 
stationers  of  your  acquaintance  what,  in 

their  estimation,  is  the  most  effective 
way  of  making  a  window  display  that 
will  produce  sales.  The  chances  are  that 
each  will  give  you  a  different  idea,  each 
with  sufficient  merit  to  have  proven  its 
success  to  the  one  who  favors  that  par- 
ticular plan   or  arrangement. 

But  in  any  one  of  the  half  dozen  at- 
tempts to  copy  the  window  of  another, 
the  possibility  is  that  it  may  not  pro- 
duce the  desired  result.  The  reason  for 
this  is  that  he  will  not  give  it  the  same 
careful  thought,  nor  will  he  be  so  care- 
ful to  get  the  proper  backgrounds  to 
harmonize   with    the   display. 

The  best  results  in  window  display  are 
not  obtained  by  a  servile  copy  of  the 
work  of  somebody  else  in  your  line,  but 
by  carefully  working  out  and  adapting 
their  ideas  to  meet  the  requirements  of 
your   own    store. 


ANOTHER  SKIT  ON  BOOK  TITLES. 

George  Smithers,  Western  traveler  for 
the  Copp-Clark  Co.,  is  responsible  for 
the  following: — 

After  "  Barnabetta  "  had  refused 
"  Overland  Red's  "  "  Third  Diamond," 
he  decided  with  a  "Master  Mind"  to  go 
"Alone  in  the  Wilderness."  While 
there,  standing  on  "  The  Precipice,"  he 
met  "  The  Quarterbreed,"  who  had  just 
had  "  The  News  from  Duchy  "  that 
"  Bat  Wing  Bowles  "  had  seen  "  Two 
in  the  Wilderness,"  "  Pharos  "  and 
"  Diane  of  the  Green  Van."  They  had 
also  met  "  The  Forest  Maiden  "  and 
"  The  Congresswoman  "  and  partaken  of 
"  Salads,  Sandwiches  and  Beverages," 
which  were  "  The  Substance  of  the 
House."  At  the  same  time  "  The  Yel- 
low Angel  "  fell  in  "  Love  "  with  "  The 
Victim,"  who  gave  her  "  The  Red  Emer- 
ald." This  was  too  much  for  "Joan 
Thursday,"  who  decided  to  go  "In 
Search  of  a  Husband."  She  soon  found 
her  way  to  "  Lost  Farm  Camp  ";  "Not- 
withstanding "  "The  Uphill  Climb," 
she  decided  that  she  had  had  "  The  Day 
of  Davs. ' ' 


BOOKSELLER     AND     STATIONER 


33 


THE    ATTRACTIVE    STORE    FRONT. 

The  attractive  store  front  has  a  great 
value  as  a  business  builder  for  any  retail 
merchant,  and  especially  for  the  retail 
stationer. 

The  store  front,  which,  of  course,  in- 
cludes the  show  window  and  the  signs 
or  other  fixtures  in  front  of  a  store, 
have  a  definite  advertising  value,  which 
is,  of  course,  largely  dependent  upon 
the  number  of  people  that  pass  a  store 
and  the  number  of  them  that  are  pos- 
sible buyers  of  that  certain  store. 

The  more  desirable  his  location,  the 
more  money,  within  reasonable  bounds, 
the  stationer  can  afford  to  spend  in  mak- 
ing his  store  front  attractive. 

A  prominent  retail  firm  recently  re- 
modeled its  windows  in  such  a  manner 
as  to  get  four  times  the  display  front- 
age that  it  formerly  had.  It  is  really  a 
double  show  window,  with  one  show  win- 
dow back  of  the  other  on  both  sides, 
and  two  in  the  middle,  making  si*  in  all, 
with  spacious  aisles,  giving  the  greatest 
advantage  from  a  display  standpoint, 
and  at  the  same  time  making  the  front 
so  attractive  as  to  constitute  a  great  big 
advertisment  for  the  store. 

Of  course,  the  average  retail  stationer 
could  not  afford  to  go  to  such  an  ex- 
pense, but  at  the  same  time  such  money 
as  can  be  profitably  employed  in  making 
the  store  front  attractive  must  be  re- 
garded as  a  permanent  investment  which 
will  bring  returns  in  the  way  of  increas- 
ed prestige  and  larger  sales  and  profits. 

m 

STANDARD     OF      ' '  MOVIES  ' '     IM- 
PROVING. 

"  Pull  Together  "  is  the  name  of  a 
new  house  organ  which  has  just  made 
its  appearance  from  the  office  of  the 
Eaton,  Crane  &  Pike  Co.,  being  edited 
by  C.  G.  Percy.  The  feature  article  of 
the  first  issue  is  a  striking  announce- 
ment regarding  the  $15,000  prize  con- 
test for  window  displays  offered  by  the 
Rice  Leaders  of  the  World  Association, 
of  which  the  Eaton,  Crane  &  Pike  Co. 
are  members.  Illustrations  are  given 
on  another  page  of  three  slides  for 
"  movie  "  advertising  which  this  firm 
supplies  to  their  dealers.  It  is  pointed 
out  that  the  class  of  people  attracted  to 
moving  picture  theatres  to-day  is  of  a 
much  higher  type  than  attended  such 
places  in  the  infancy  of  the  business, 
when  the  pictures  had  not  attained  their 
present  degree  of  dignity  and  general 
excellence,  and  also  that  the  moving  pic- 
ture is  developing  into  a  great  educa- 
tional medium  and  as  such  is  drawing  to 
itself  those  who  like  to  learn  and  to 
progress. 

In  this  connection  readers  of  Book- 
seller and  Stationer  will  recall  the  re- 
cent articles  dealing  with  this  method 
of  advertising  applied  especially  to  the 
sale  of  books. 


ST&iM 

LOOSE-J.EAF 


Do  You  Create  Sales? 

You  have  an  opportunity  for  materially  increasing  the 
volume  of  your  turnover  and  net  profits  for  the  year  if 
you  will 

Anticipate  Your  Customers'  Requirements 

It  is  a  mistake  to  wait  for  people  to  come  in  and  ask  for  goods  you 
carry  in  stock. 

Take  the  B.  and  P.  "Standard"  line  of  Loose  Leaf  Devices  for  instance 
— their  economy,  durability,  time  and  labor-saving  qualities  are  such 
that  practically  every  man  engaged  in  business,  whether  as  employee  or 
employer,  can  use  one  or  more  of  these  items  to  distinct  advantage. 

But  You  Must  Show  Them! 

Show  people  the  line  by  striking  window  and  counter  displays,  with 

attractive  showcards  bringing  out  their  good  points. 

Feature  them  in  your  newspaper  advertisements. 

Encourage  your  salespeople  to  personally  introduce  the  different  books 

to  the  particular  persons  who  could  be  using  them  advantageously. 

There  are  B.  and  P.  "Standard"'  Loose  Leaf  books  for  practically  all 

business  purposes. 

It  is  decidedly  THE  line  for  the  progressive  commercial  stationer. 

You  Take  No  Chances  in  Stocking  These,  Your 
Customers  Take  None  in  Buying  Them 

Let  us  send  you  regularly  our  little  monthly  guide  to  progress  and 
profit,  the  "Standard."  It  tells  more  about  the  varied  B.  and  P. 
"Standard"  lines,  and  is  free  for  the  asking.    A  post  card  will  do. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  LOOSE  LEAF  DEVICES 

MAIN    OFFICE  FACTORIES 

Hudson   Ave.  and   Front  St.,  Brooklyn,    N.Y. 

Brooklyn,  N.Y.  St.    Louis,   Mo. 

SALESROOMS: 

100-111   Leonard    St.,      Republic    Bid*.,       220   Devonshire   St.,      4000    Laclede    Are. 

New  York  Chicago,    m.  Boston,   Mass.  St.  LouU,  Mo. 


34 


BOOKSELLER     AND     STATIONER 


THE  SECRET  OF  SUCCESS  IN  THE 
SHEET  MUSIC  TRADE. 

To  see  that  the  capital  invested  in  the 
sheet  music  department  is  turned  over 
at  least  three  times  a  year  is  the  advice 
given  by  a  speaker  at  the  recent  conven- 
tion of  the  Music  Trades'  Association  of 
Great  Britain.  In  the  discussion  which 
followed  this  speaker's  address  the  ques- 
tion was  asked — is  this  an  idea  on  the 
speaker's  part  that  the  stock  might  be 
turned  over  three  times  a  year,  or  is  it 
a  matter  of  his  personal  experience  go- 
ing on  from  year  to  year?  The  enquirer 
stated  it  was  a  magnificent  idea  if  it 
could  be  realized. 

The  speaker  replied  that  his  personal 
experience  was  that  he  turned  it  over 
4y2  times.  Last  year  lie  did  that,  and 
the  year  before  he  nearly  did  so.  He  be- 
lieved in  carrying  as  little  stock  as  pos- 
sible. His  argument  was  that  music  was 
not  worth  anything  until  it  was  sold, 
and  it  was  only  as  a  going-  concern  that 
they  valued  it — at  a  very  low  price. 


RECENT  MUSIC  COPYRIGHTS. 

"If  I  Had  You."  Words  and  music 
by  Irving'  Berlin.  Waterson,  Berlin  & 
Snyder  Co.,  New  York,  N.Y.,  U.S.A. 

"Along  Came  Ruth."  Words  and 
music  by  Irving  Berlin.  Waterson,  Ber- 
lin &  Snyder  Co.,  New  York,  N.Y., 
U.  S.  A. 

"They're  on  Their  Way  to  Mexico." 
Words  and  Music  by  Irving  Berlin. 
Waterson,  Berlin  &  Snyder  Co.,  New 
York,  N.Y.,  U.S.A. 

"Canadians  All"  A  Toast.  By  David 
H.  Waterbury.  David  H.  Waterbury, 
St.  John,  New  Brunswick. 

"La  Giaconda."  Waltz.  By  Alfred 
A.  Walker.  Alfred  A.  Walker,  Toronto, 
Ont. 

"Canada  My  Canada."  Words  and 
music  by  Daley  and  Eaton.  Hilton  Eat- 
on, Orillia,  Ont. 

"France."  Words  by  W.  Chapman. 
Music  by  Xavier  Mercier.  Francois 
Xavier  Mercier,  Quebec,  Que. 

"Please  Do  My  Family  a  Favor  (and 
Love  Me)."  Words  by  Grant  Clarke. 
Music  by  Maurice  Abrahams.  Maurice 
Abrahams  Music  Company,  New  York, 
N.Y.,  U.S.A. 

"If  You  Don't  Want  My  Peaches, 
You'd  Better  Stop  Shaking  My  Tree." 
Words  and  music  by  Irving  Berlin. 
Waterson,  Berlin  &  Snyder  Company, 
New  York,  N.Y.,  U.S.A. 

"In  the  Channel  of  Beautiful  Love." 
Words  by  R.  E.  Vaugh  and  Tom  Frank- 
lin. Music  by  Lew  Ford.  Waterson, 
Berlin  &  Snyder  Company,  New  York, 
N.Y.,  U.S.A. 

"Rock  of  Ages."  Anthem.  Words  by 
A.M.  Toplady.     Music  by  E.  R.  Bowles. 


Anglo-Canadian    Music   Publishers'   As- 
sociation, Limited,  London,  England. 

"Dites  Moi  (Tell  Me)."  Waltzes.  By 
Estelle  B.  Stillman.  Jerome  H.  Remick 
&  Company,  New  York,  N.Y.,  U.S.A. 

"By  the  Susquehanna  Shore."  Words 
by  Jean  Havez.  Music  by  Louis  Silvers. 
Jerome  H.  Remick  &  Company,  New 
York,   N.Y.,   U.S.A. 

"Love  Me  Like  the  Ivy  Loves  the 
Oak  Tree."  Words  by  George  J.  Mori- 
arty.  Music  by  Richard  A.  Whiting. 
Jerome  II.  Remick  &  Company,  New 
York,  N.Y.,  U.S.A. 

"The  Castle  Walk."  Words  by  Elsie 
Janis.  Music  by  W.  E.  MacQuinn. 
Jerome  H.  Remick  &  Company,  New 
York,  N.Y.,  U.S.A. 

"The  Valley  of  Dreams."  Words  by 
Edith  C.  Watts.  Music  by  Jean  C. 
Havez  .  Jerome  H.  Remick  &  Company, 
New  York,  N.Y.,  U.S.A. 

"That's  Why  Girls  Leave  Home." 
Words  by  Thomas  J.  Gray.  Music  by 
Raymond  Walker.  Jerome  H.  Remick  & 
Company,  New  York,  N.Y.,  U.S.A. 

"Back  Back  Back  to  Indiana."  Words 
by  Gus  Kali  it.  Music  by  Egbert  Van 
Alstyne.  Jerome  H.  Remick  &  Com- 
pany, New  York,  N.Y.,  U.S.A. 

"The  Silver  Tip."  Rag  dance.  By 
Frederick  Owens  Hanks.  Jerome  H. 
Remick  &  Company,  New  York,  N.Y., 
U  S.  A. 

"2  Lots  in  the  Bronx."  English 
words  by  Edward  A.  Paulton.  Music  by 
Adolf  Philipp.  Jerome  H.  Remick  & 
Company,  New  York,  N.Y.,  U.S.A. 

"My  Darling  Wife."  English  words 
by  Edward  A.  Paulton.  Music  by 
Adolph  Philipp.  Jerome  H.  Remick  & 
Company,  New  York,  N.Y.,  U.S.A. 

"Here's  To  Us."  English  words  by 
Edward  A.  Paulton.  Music  by  Adolf 
Philipp.  Jerome  H.  Remick  &  Company, 
New  York,  N.Y.,  U.S.A. 

"I'm  Fond  of  You— You're  Fond  of 
Me."  English  words  by  Edward  A.  Paul- 
ton.  Music  by  Adolf  Philipp.  Jerome 
H.  Remick  &  Company,  New  York,  N.Y., 
U.  S.  A. 

"Money  Makes  the  World  Go 
'Round."  English  words  by  Edward  A. 
Paulton.  Music  by  Adolf  Philipp. 
Jerome  H.  Remick  &  Company,  New 
York,  N.Y.,  U.S.A. 

"Two   Years  Hence."   English   words 
by   Edward    A.    Paulton.        Music   by 
Adolf   Philipp.      Jerome   H.    Remick    & 
Company,  New  York,  N.Y.,  U.S.A. 

"Real  Life  and  Melodrama."  English 
words  by  Edward  A.  Paulton.  Music 
bv  Adolf  Philipp.  Jerome  H.  Remick 
&  Company,  New  York,  N.Y.,  U.S.A. 

"The  Water-Lily."  Dance.  By  H. 
R.  Ressler.    J.  E.  Belair,  Montreal,  Que. 

"Marche  Martin."  Par  Mme.  Irma 
T.  Poirier.  Irma  T.  Poirier,  Montreal, 
Quebec. 


MUSIC   RECEIVED. 

Bookseller  and  Stationer  has  received 
copies  of  the  following  new  pieces  of 
sheet  music  from  Joseph  Williams, 
Limited,  32  Great  Portland  street,  Lon- 
don, W.:  "When  the  Sun  is  Setting," 
and  "Before  the  Dawn,"  by  Walter 
O'Donnell;  "The  Making  of  Viola,"  a 
short  cantata  for  treble  voices  by 
Francis  Thompson;  "Winter,"  part 
song  by  Edgar  Bainton;  "An  Epitaph 
Upon  a  Virgin."  "Upon  a  Child  That 
Died,"  part  songs  by  R.  Herrick;  "Song 
of  the  Shepherd,"  part  song  by  R.  Her- 
rick; "A  Chill,"  part  song  by  E.  Bris- 
tow-Farrar;  "An  Autumn  Hush  Song," 
by  Arthur  Solmon  and  Dorothy  Hill; 
"Island  of  Dreams,"  words  by  Ruth 
Rutherford,  music  by  Esting  Wayland; 
"My  Scotch  Lassie,"  words  by  F.  G. 
Bowles,  music  by  Frank  Jephson; 
"Evening,"  words  by  Thomas  Moore, 
music  by  Bertram  Newstead ;  and 
"Seven  Rhythmic  Dances,"  by  Jacques 
Dalcroze. 


PERIODICAL    NOTES. 

Colonel  Roosevelt's  narrative  in  the 
August  Scribner's  reaches  the  height  of 
land  between  the  headwaters  of  the 
Paraguay  and  the  Amazon.  It  narrates 
part  of  the  five  hundred  miles'  ride  on 
mule-back  which  preceded  his  plunge 
down  the  Unknown  River. 


Count  Ilya  Tolstoy's  reminiscences  of 
his  great  father  will  deal  in  the  August 
Century  with  a  number  of  very  intimate 
and  illuminating  memories;  with  the 
will,  the  sad  last  years  of  Tolstoy's  life, 
his  fight  and  death,  and  the  tender 
memories  of  literary  friends. 


The  twenty-fifth  annual  fiction  num- 
ber of  Scribner's  Magazine  is  to  be  the 
xVugust  issue,  and  it  will  contain  stories 
by  Rudyard  Kipling,  Edith  Wharton, 
James  B.  Connolly,  Katherine  Fullerton 
Gerould,  and  others.  The  illustrations 
also  are  of  great  richness,  and  include 
drawings  by  AVyeth,  Castaigne,  Birch, 
MacDonall,  and  May  Wilson  Preston. 


SERVING  THE  PUBLIC  GRACIOUSLY 

The  stationer  who  is  offering  accomo- 
dations to  the  public  as  a  means  of 
attracting  people  to  his  store  should  see 
to  it  that  they  are  given  in  a  spirit  that 
will  make  them  bear  good  fruit.  A 
directory  carelessly  flipped  on  the  coun- 
ter, a  postage  stamp  sold  with  a  look  of 
annoyance,  a  "five-spot"  changed  with 
a  tired,  weary  expression — these  things 
done  by  an  unthinking  clerk  kill  the 
effect  of  a  liberal  store  policy. 


BOOKSELLER     AND     STATIONER 


35 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


s^= 


PANAMA  CARBON  PAPER 

MAKES  GOOD. 

So  Do  All  of  Bradley's  Lines 

Panama  Woven  Edge  Typewriter  Ribbons 

Dodge  Du-ra-bl-Ribbons 

Pen  and  Pencil  Carbon  Papers 

Helstographs 

G.  R.  BRADLEY  &  CO.  W,XPEG 


Camera  Supplies  for 
the  Amateur 
Photographer 

The  business  is  here  ready  for 
you — don't  delay  getting  a  stock 
of 

VULCAN  FILM 
and  PLATES  and 
ARGO   PAPER 

Write  to-day  for  our  proposi- 
tion; there  is  no  obligation  to 
buy  unless  you  desire. 

DEFENDER    PHOTO    SUPPLY 
CO.,  Inc. 

102  Stair  Building  V  TORONTO 


|  RIBBONS  AND  CARBONS  1 

|"T'S   only   natural   the   most    satisfied   customers    are    secured   only 
I  through  the  most  satisfactory  goods.    That's  why  PEERLESS  Rib- 

.§  bons   and   Carbons   have  created  such  a  wide  sale  throughout  the 

Dominion,  and  why  "Repeat  Orders"  are  always  the  rule.  The  costly 
tissue  and  coloring  (secured  by  our  special  formula),  used  in  making 
PEERLESS  Ribbons  and  Carbons,  insure  clean,  clear,  permanent  im- 
pressions and  lasting  satisfaction.  Why  not  offer  your  trade  really 
dependable  ribbons  and  carbons,  especially  when  there  is  the  added  § 

inducement  of  a  goodly  profit?  Send  for  the  " Convenient"  13-sheet 
Carbon  Paper  package,  fullv  guaranteed,  and  which  affords  a  good  trial 
either  to  the  small  user  or  large  consumer.    The  dealer  price  is  20c;  the 

I  retail  price,  50c.    Write  us  to-day  for  trial  order. 

PEERLESS  CARBON  &  RIBBON    MFG.  CO.,    LIMITED 

176  RICHMOND  ST.  WEST  TORONTO 

iiiiii.iiMiiiiiRwiiiuuMiiraiiiiiiiiiiiM 


36 


BOOKSELLER     AND     STATIONER 


THE  MEMORY  FOR  NAMES  AND 
FACES. 

A  good  memory  for  names  and  faces 
is  an  invaluable  asset  for  an  enterpris- 
ing retail  stationer,  as  it  always  flatters 
a  person  who  patronizes  a  store  occa- 
sionally to  feel  that  the  man  behind  the 
counter  has  taken  sufficient  interest  in 
him  to  remember  his  name. 

To  the  person  who  has  never  tried  to 
acquire  the  faculty,  the  ease  with  which 
some  people  can  remember  names  and 
faces  seems  little  short  of  marvelous, 
and  they  generally  dismiss  the  matter 
by  saying  that  the  men  who  possess  that 
faculty  are  simply  abnormal,  and  let  it 
go  at  that. 

But,  as  a  matter  of  fact,  there  are  few 
things  that  the  average  person  can  more 
certainly  acquire  than  this  same  faculty 
for  remembering  names  and  faces,  if  he 
will  only  set  himself  about  it  and  stick 
to  it. 

There  are  scores  of  hotel  clerks  who 
have  so  schooled  themselves  in  the  mat- 
ter of  remembering  names  and  faces 
that  they  literally  have  thousands  of 
people  mentally  classified  and  indexed 
ir  their  minds.  So  carefully  have  they 
cultivated  the  habit  of  remembering 
names  and  faces  that  they  can  without 
effort  recall  a  person  and  his  name  after 
a  lapse  of  months  or  years. 

The  ease  with  which  the  average  hotel 
clerk  will  greet  scores  and  hundreds  of 
different  persons  in  a  day  without  mak- 
ing a  mistake  in  a  name  seems  remark- 
able, but  it  is  really  nothing  more  than 
a  habit  of  mind  which  most  men  can 
acquire,  and  one  occasionally  finds  a 
retail  stationer  who  has  cultivated  this 
faculty  to  a  considerable  degree,  al- 
though the  number  is  by  no  means  as 
large  as  it  should  be. 


THE    HABIT    OF    INDUSTRY. 

The  enterprising  retail  stationer  should 
not  make  the  mistake  of  thinking  that 
there  is  anything  that  can  take  the  place 
of  industry  in  making  a  success  of  his 
business.  The  habit  of  industry  and 
application  in  a  man  behind  the  counter 
in  a  retail  stationery  store  will  always 
make  for  efficiency,  and  the  man  who 
has  that  habit  will  oftentimes  go  farther 
than  the  man  who  has  many  other  advan- 
tages at  the  outset,  but  yet  lacks  in- 
dustry. 

No  amount  of  natural  ability  and 
education  can  carry  the  man  who  is 
steadily  indolent  to  the  goal  of  business 
efficiency,  while  the  man  who  possesses 
only  ordinary  ability,  and  who  may  be 
largely  lacking  in  the  matter  of  educa- 
tion, can  accomplish  wonders  if  he  has 
the  persistent  habit  of  industry. 


Suggestion  for  Stimulating  Camera  Trade 

Especially  Applicable  in  Towns  Where  Competi- 
tion   is    Keen    and    Original    Ideas    Are    Valuable 


T  AST  month  Bookseller  and  Stationer 
told  how  one  enterprising  dealer  in  a 
small  city  did  a  $7,000  trade  in  cameras 
and  supplies  on  a  $400  stock — turned 
over  his  capital  17y2  times  in  a  single 
year!  His  opportunity  was  in  no  sense 
exceptional.  He  is  one  of  several  dealers 
all  competing  for  the  same  trade.  It 
would  appear  that  in  that  particular 
town  there  is  still  room  for  another  live 
bookseller  and  stationer  to  "break  in" 
with    a    camera    department    and   net    a 


Take  a  Camera 

with  you  to 

Vacation  Land 


NO  matter  where  your  Inclination  or 
friendship  takes  you  for  your  summer 
holiday — to  country,  city,  seashore,  or 
summer  resort — a  Camera  will  help  you  to 
get  the  fullest  possible  enjoyment  out  of  your 
visit.  It  will  do  more  than  that — it  will  enable 
you  to  live  over  again  many  times  the  innum- 
erable pleasant  incidents  of  your  vacation.  In 
fact,  it  is  practically  an  indispensable  dai'.y 
companion  if  you  want  to  get  the  most  out  of 
your  trip.  Just  try  it  once  and  you'll  be  con- 
vinced. We  will  gladly  show  you  all  details 
of  operation  and  will  also  develop  and  print 
your  films — so  really  all  you  have  to  do  is 
to  "  press  the  button."  Come  in  to-day — we 
have  a  style  and  size  to  suit  your  desire  and 
your   purse. 

Mcintosh  &  Smith 

Books  and  Stationery 
Pearson  Avenue     '.'     Winnipeg,   Man. 

Illllllllllllllllillllllllilllllllllllllllllllllllllllllllllllllllllllll 

Newspaper   Ad.    Suggestion    for   Camera 
Dealers. 

really  good  profit  on  a  small  investment. 
And  is  it  not  possible,  even  probable, 
that  an  equally  good  opportunity  awaits 
you  in  your  town  1  Why  not  make  in- 
quiries and  find  out  if  there  is  not  a 
good  standard  line — there  are  several 
desirable  ones  on  the  market — that  is  as 
yet  unrepresented  in  your  territory? 

The  camera  business  has  seen  an  enor- 
mous development  during  the  past  few 
years  and  is  still  developing  rapidly,  so 
even  if  the  opportunity  does  not  appear 
particularly    good    at    present,    there    is 


no  reason  why  you  cannot  stir  up  new 
trade  by  the  use  of  original  methods 
and  careful  attention  to  this  profitable 
side  line. 

A  novel  plan — so  far  as  cameras  are 
concerned— has  been  tried  out  success- 
fully by  a  Toronto  dealer.  It  is  the  rent- 
ing of  cameras  by  the  day  or  week.  For 
Friday  to  Monday — over  the  week-end— 
this  dealer  charges  25  cents.  While  this 
may  seem  rather  low,  the  renting  of  a 
camera  is  almost  certain  to  bring  some 
additional  business  in  developing,  sale 
lit'   films,  etc. 

Small  Investment  Necessary. 

At  the  price  mentioned,  however,  it 
would  semi  advisable  to  rent  only  those 
lit'  the  fixed-focus  and  single-speed  vari- 
ety, as  such  cameras  are  not  expensive 
and  have  little  mechanism  to  confuse 
the  novice  or  go  out  of  order.  All  the 
photographer  has  to  do  is  to  "press  the 
button."  A  stock  of  a  half  dozen  should 
be  sufficient  to  start  and,  no  doubt,  that 
number  or  more  could  be  easily  secured 
second-hand  at  reasonable  cost. 

Two  or  three  of  better  grade  could  be 
reserved  for  exacting  customers  and  a 
lusher  charge  could  be  made  for  these. 
The  fees  charged  should  pay  the  cost 
of  the  cameras  long  before  they  have 
worn  out. 

It  is  easy  to  see  how  the  renting  of 
cameras  may  lead  up  to  actual  sales,  far 
many  of  those  who  rent  at  first  will  have 
their  photographic  appetite  whetted  and 
a  little  persuasion  on  the  part  of  the 
dealer  should  turn  them  into  purchasers. 

Might   Be    Carried   Further. 

And  when  the  progressive  bookseller 
and  stationer  has  begun  to  hire  out 
cameras,  what  is  there  to  hinder  him 
from  hiring  out  printing  frames  and 
lamps  and  dishes  of  various  kinds  $  It  is 
practically  certain  that  if  amateur 
photographers  knew  they  could  hire 
goods  at  a  reasonable  price,  they  would 
do  so.  For  one  thing,  photography  is  a 
pastime  of  many  degrees.  Some  only 
press  the  button  and  let  the  bookseller 
do  the  remaining  operations.  Very  few 
amateurs  carry  out  all  the  possible  pro- 
cesses, but  all  are  eager  to  try  some- 
thing new — a  new  camera,  a  new  dish,  a 
new  process,  a  new  paper.  They  may  not 
care  to  purchase  the  apparatus  at  the 
moment,  but  would  readily  hire  it.  Many 
a  novice  who  has  never  printed  a  film 
would  do  so  if  he  could  hire  the  neces- 
sary printing  outfit. 


BOOKSELLER     AND     STATIONER 


37 


$50 

Buys 
this 

Seneca 
Depart- 
ment 


F.O.B. 

Rochester 


Gives  you  the 
Seneca  Agency 
and  entitles  you 
to  regular  trade 
discounts  on  all 
future  orders. 
Right  now  you 
can  cash  in  on  our 
general  advertis- 
ing which  is  mak- 
ing it  more  easy 
for  you  to  make 
big  profits  in  the 
camera    business. 


Seneca  Cameras  and  Supplies 

Roll    Film,    Paper    Developing    and    Printing    Outfits,   Etc. 

are  the  complete  independent  line  of  cameras  which  have  for  years  been  well  and  favorably  known  by  all  photographic  enthusiasts. 
Every  Seneca  Roll  Film,  Film  Pack  and  Plate  Camera  is  sold  under  our  money-back  guarantee  and  must  satisfy  your  customers. 
No   special   training  is   necessary   to   show   and   sell  .them,   any   clerk   can  do  it. 

You  know  there  is  money  to  be  made  in  a  Camera  Department.  Don't  let  your  neighbor  get  all  the  profits  any  longer.  It*s  a 
fact  that  a  Camera  Department  will  attract  men.  women  and  children  and  draw  trade  to  every  other  department  in  your  store.  A 
Seneca  Department  is  an  asset  you  cannot  afford  to  pass  up  any  longer.  Order  special  numbers  from  the  catalog  as  wanted.  Start 
small  and  grow. 


Send  the  Corner   Coupon  Right  Now 

We   would   advise   you   to   check    the   order  because  of  immediate  Summer  profits,  but 
if   you    want   to    look   at   the   catalog   and   other   assortments,    just    say    so. 

SENECA  CAMERA  MFG.  COMPANY 

307  STATE  STREET,  ROCHESTER,  N.Y. 

Canadian  Distributors 

DEFENDER  PHOTO  SUPPLY  COMPANY,  Inc.,  102  Stair  Building,  Toronto 


COUPON. 


Seneca   Camera   Mfg.    Co. 
Rochester,   N.Y. 

(     )     Send   $50   assortment. 

(     )     Send      Catalog     and      Assortment 
Offers. 
(Check  the  one  you   want.) 

Name     

Vddress     


New  Goods  Described  and  Illustrated 


CHRISTMAS  PAPETERIES. 

Speaking  to  Bookseller  and  Stationer, 
a  representative  of  W.  J.  Gage  &  Co., 
Limited,  said  that  a  feature  of  tlie  work 
in  their  factory  during  the  summer 
months  was  the  manufacture  of  the 
Christmas  gift  stationery  boxes,  keeping 
a  large  force  of  girls  busy.  He  referred 
also  to  the  remarkable  increase  in  the 
sale  of  Christmas  papeteries  in  recent 
years,  indicating  that  the  trade  has  been 


alive  to  the  profitable  possibilities  of 
this  branch  of  the  stationery  business. 
One  of  the  new  papeteries  is  illustrated 
here. 


Royal  Cards 

This  year's  "Royal  Cards,"  issued  by 
Raphael  Tuck  and  Sons,  again  present 
a  series  of  highly  interesting  historical 
subjects.  The  subject  for  His  Majesty's 
card  is  "King  Edgar  being  rowed  on  the 
Dee  by  eight  Kings."  That  for  the 
Prince  of  Wales  is  a  spirited  painting 
of  "Nelson's  First  Prize." 


Correspondence  Procedure. 

S.  Edgar  Trout,  who  contributed  an 
article  on  "Paper  Handling  and  Filing 
of  Correspondence"  which  was  pub- 
lished in  the  June  number  of  Bookseller 
and  Stationer,  has  issued  a  neat  booklet 
on  "Correspondence  Procedure,"  which 
should  be  of  interest  and  value  to  all 
dealers  interested  in  the  sale  and  instal- 
lation of  filing  devices  and  systems. 


A    NEW    NATIONAL    LOOSE    LEAF 
CATALOGUE. 

The  rapid  growth  of  loose  leaf  sys- 
tems lias  been  responsible  for  a  long  list 
:>f  catalogues  dealing  with  this  modern 
and  somewhat  complicated  phase  of  the 
hlank  book  business. 

The  latest  addition  to  this  "  five-foot 
bookshelf  ' '  comes  from  the  National 
Blank  Book  Co.,  of  Holyoke,  Mass. 
Catalogue  "  B,"  under  date  of  July, 
1914,  is  a  most  interesting  and  compre- 
hensive listing,  illustrating,  and  pricing 
of  all  those  devices  which  modern  office 
practice  deems  necessary  for  efficient 
accounting. 

A  brief  summary  of  the  contents  is 
given  in  the  introduction,  and  is  as  fol- 
lows:— Five  grades  of  ledgers;  eight 
forms  of  ledger  sheets  in  ten  sizes:  seven 
forms  of  column  sheets  in  two  sizes  and 
qualities :  special  ruled  and  printed 
sheets;  stuck  indexes  for  ledgers:  sec- 
tional and  solid  post  binders  and  prong 
files;  special  indexes;  15-16  in.  solid  post 
binders  for  price  book  sheets;  six  styles 
of  sheet  holders;  four  styles  of  student's 
notebook  covers.  There  is  also  a  telee- 
graph  code  covering  every  item  listed. 

An  interesting  feature  of  this  cata- 
logue is  a  price  list  which  not  only  covers 
all  regular  stock  sizes,  but  also  gives  the 


tGh* 

Matiottal 
Upose  UVaf 


prices  for  extra  sizes  and  special  work. 
The  dealer  is  thus  able  to  quote  on 
special  sizes  "  right  off  the  bat,"  with- 
out waiting  to  send  to  the  factory  for 
the  information. 

38 


KEWPIE  POSTCARDS. 

New  arrivals  of  a  distinctly  original 
nature  in  the  post  card  world  are  the 
"kewpie  klever  kards,"  after  the  well- 
known  Rose  O'Neill  drawings  which 
have  just  been  introduced  to  the  trade 
by  the  Campbell  Art  Co.,  Elizabeth, 
N.J.  It  was  pointed  out  to  Bookseller 
and  Stationer  by  a  representative  of 
the  company  that  the  creation  of  some- 


Tietter  than 


»>.  aener  man  ^^ 

Post  cardS 

They  &tand  up  "  . 


C.WU'ltt  I  I        Mil 


thing  that  is  absolutely  new  is  the  most 
difficult  problem  which  card  publishers 
have  to  solve. 

No  matter  how  good  an  article  may  be, 
if  it  lacks  novelty  results  are  disappoint- 
ing. The  unusual  character  of  these  kew- 
pie cards  is  that  the  upper  half  of  the 
card  is  cut  out  and  folds  back  in  easel 
form  so  that  the  figure  stands  out  and 
the  card  stands  up.  There  are  26  sketches 
in  this  kewpie  series.  While  being  in- 
tended to  stand  up  they  are  packed  flat 
with   envelopes  for  mailing. 


Departing  from  his  usual  practice  of 
making  only  one  trip  through  Canada, 
A.  R.  Lawrie  has  this  year  decided  to 
make  a  second  trip  from  coast  to  coast 
showing  the  autumn  lines  of  William 
Collins,  Sons  &  Co.,  Ltd.  Mr.  Lawrie 
is  to  arrive  early  in  July  and  will  return 
to  England  at  the  end  of  the  year.  This 
is  just  one  more  indication  of  the  in- 
creasing appreciation  of  the  value  and 
possibilities  of  Canadian  trade  on  the 
part  of  British  houses.     , 


BOOKSELLER  AND  STATIONER 


39 


RAPID  PROGRESS 


is  the  result  of  something  being  offered  that 
more  perfectly  meets  a  general  need  than  it 
has  been  met  before. 

SUPPLY  CREATES  DEMAND 

when  this  condition  has  been  fulfilled. 
"Gloy,"  'the  paste  for  clean  people,'  makes 
extraordinary  progress,  and  if  you  are  wise 
you  will  have  a  stock  in  good  time  to  grow 
the  largest  demand  in  your  district. 

Order  locally  from 

A.  R.  MACDOUGALL  &  CO., 
266  King  Street  West,  Toronto,  Ontario,  or 
from  the  Manufacturer 

A.  WILME  COLLIER,  8th  Avenue  Works, 
Manor  Park,  London,  E.,  England. 

Sizes : 
5  oz.,    10  oz.,    30    oz.,    and    Gallons. 


IW/W/SW/W/^^^^^^ 


WARNING 

BY  ELBERT  HUBBARD 

FROM  THE  TORONTO  TELEGRAM.  JULY  18 

We  can  eat  our  peck  of  dirt  all  right  and  go  unscathed,  but  we  cannot  breathe  a  peck  of  dirt  without 
suffering  a  penalty. 

To  fight  the  demon  of  ignorance  we  must  not  give  the  demon  of  disease  an  inning.  As  a  people  we 
have  abolished  the  roller  towel  and  have  done  away    with  the  public  drinking  cup. 

We  must  do  away  with  the  germs  of  disease  that  lurk  in  the  schoolhouse.  The  chalk  used  in  the 
schoolhouse  forms  a  medium  for  carrying  disease  in  to  the  air.  The  chalk,  mixed  with  human  excreta,  is 
ground  into  dust  particles  and  circulates,  being  breathed  in  through  the  nose  and  mouth,  and  disease 
follows  as  a  natural  result.    AND  ELBERT  KNOW  S. 

THE  PREVENTATIVE  MEASURE 


Recently  there  has  been  perfected  a  chalk  that  is 
absolutely  dustless,  that  is,  as  far  as  the  carrying  of  the 
dust  in  the  air  is  concerned.  It's  the  Omega  Dustless 
Blackboard  Crayon,  in  white  and  colors;  is  borated, 
antiseptic  and  hygienic;  is  free  from  grit  and  erases 
easily.  It  is  absolutely  the  duty  of  every  school  com- 
mission to  adopt  this  chalk,  and  they  do  it  when  we 
place  the  samples  and  our  literature  before  them  as  we 
do.    Mr.  Stationer,  we  want  live  retail  representatives 


in  every  town ;  we  do  the  promotion  work,  you  just 
send  the  names.  A  handsome  profit  and  permanent 
business  is  assured. 

There  is  also  from  the  same  factory  a  full  line  of 
school  drawing  crayons,  in  all  kinds  of  packages  and 
sizes;  wax  crayons,  china  markers,  bowling  alley 
crayons,  leather,  lumber  and  checking  crayons.  The 
line  is  complete.  Manufactured  by  the  Standard  Crayon 
Co.    Full  information  and  prices  on  request  from 


A.  R.  MACDOUGALL  &  CO.,  266  King  Street  West,  TORONTO 


fr?yayy/^/y/4^//^^^^^ 


40 


BOOKSELLER     AND     STATIONER 


To  All 
Dealers 
In  The 
Dominion 
of  Canada 


fltfflQ** 


Obtain 
Keith's 
Fine  Papers 
For  Your 
Fall  Trade! 


<I  Positively  the  largest 
and  best  line  of  fine 
papers  offered  in  the 
Dominion. 

•I  Beautiful  boxes,  finest 
qualities,  tints  and 
finishes,  and  largest 
profits  for  every  dealer 
who  sells  them. 


Mr.  Wm.  E.  Coutts,  Special 
Representative  in  Canada  and 
located  in  Toronto,  will  be  glad 
to  show  you  the  line,  or  com- 
municate with  you. 


AMERICAN 
PAPETERIE   CO. 


Sole 
Manufacturers 


Keith's 
Fine  Papers 


Albany 
New  York,  U.S.A. 


TALLY-  CARDS 

PLACE-  CARDS 

SCORE-B^DS-FORALLCAMES 

GREETING-CARDS 

CONGRATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS-CARDS 

CHRISTMAS-FOLDEKS 

CALENDAR- MOUNTS 

PARTY-  INVITATIONS 

INITIAL- STATIONEPY 

DANCE-PROCRAMS 


CHASWELLIOTTCO- 

NORTH  PHILADELPHIA 


SCHOOL  AND  COLLEGE  GOODS 

EARLY  in  September  a  vast  amount  of 
money  will  be  expended  among  stationers 
for  School  Supplies, — a  large  proportion  of 
which  will  go  for  note  books. 

The  NATIONAL  SIMPLEX  NOTE  BOOK 
(illustrated)  is  used  in  practically  all  the 
leading  educational  institutions  of  the 
country. 

If  your  stock  of  National  School  Goods  is 
not  already  complete,  SEND  AT  ONCE 
FOB  THE  NATIONAL  SCHOOL  SUPPLE- 
MENT. 

NATIONAL   BLANK   BOOK  CO. 

HOLYOKE,  MASS. 


BOOKSELLER     AND     STATIONER 


41 


If  you  would  like  your  window  to  look 
something  like  this,  buy 

Watson-Foster  ■  Wall  Papers 

The  above,  and  a  host  of  equally  attractive 
combinations,  can  be  seen  in  the  line  now 
going  your  way,  and  to  you  it  spells  PROFIT 


The  Watson-Foster  Co.,  Limited,  Montreal 


42 


BOOKSELLER      AND      STATIONER 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


For 

High-Grade 
Stationery 

and 

Blank  Books 

write 


John  Dickinson  &  Co. 

LIMITED 
216  Lemoine  Street        '.'        MONTREAL 


Schools  Open  Next  Month 

Order   your   supplies    now    and    order  them 
where  you  can  get  the  variety  and  the  value. 


PENS 
PEN  NIBS 
RULERS 

EXERCISE    BOOKS 
FOOLS  CAP 


PENCILS 
BLOTTERS 
INK  BOTTLES 
SCRIBBLERS 
ENVELOPES 


Send  us  a  postcard  for  full  particulars  of  our  line.  We 
can  supply  you  with  a  full  range  of  school  supplies,  and 
at  prices  which  will  meet  with  your  approval. 


^Dxw^dtv 


MONTREAL    -   TORONTO 
WINNIPEG 


I^IMI^TDD 


BOOKSELLER     AND     STATIONER 


43 


No.  22.   $60  Per  Gross 


LI  BERTY 
FOUNTAIN  PEN  CO.  N  Y. 


SPECIAL — like  to  make  big-  money  on  a  special  line? 

In  appreciation  of  your  efforts  to  make  Liberty  Fountain  Pens  as  well  known  in  Canada  as  they  are  in  the  States,  for  a  limited 
time  only  we  ire  making  you  a  Special  Offer  of  one  gross  for  $60.  These  pens  are  solid  gold,  pointed  with  Iridium,  and  the 
workmanship  on  the  barrels  cannot  be  surpassed  by  pens  of  higher  cost.  They  sell  regularly  at  $1.00  to  $1.50,  and  reckoned 
at  this   rate  you   will  see  the  gross   will   bring  you   a   profit  of  $s4  or  more  on  an  investment  of  only  $60. 

LIBERTY  FOUNTAIN  AND  GOLD  PEN  CO.,  69  Cortlandt  Street.  NEW  YORK  CITY 


No.  21.     Gold  Filigree.     Plain.     Filigree  made  of  18  K.   Gold,    designed    by    skillful    artists.      Fitted    with    No.    2   Solid 

Gold   Pen.     Your  choice  of  fine,  medium   or  stub  point. 


606.  Congress  Playing  Cards. 


Gold  Edges. 


Air-Cushion  Finish. 


Club  Indexes. 


: 


9 


2 


Copyright,  1914.  by  The  D.  S.  Playing  Card  Co..  Cincinnati.  U.  8.  A. 

Always  Something  New  in  Congress 

The  famous    MONA   LISA  now  ready,  also  two  excellent  examples  of  color  blending  in 
the  new  HELEN   and  VIOLA. 

Every  sixty  days  a  new  design   is   added   to    CONGRESS new  issues  since  January 

1st  are   Harvest   Moon,   Alt   Heidelberg,  Volendam,   Helen,  Viola,   Mona   Lisa,  with   revis- 
ions in   Pocahontas,   Moonlight,   Grace,   Stung  and   Erin. 

Send  for  CONGRESS   FOLDER  showing  all  designs actual  cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.S.A. 


THE   M.J.O'MALLEY    VA). 


manufacturers'  or 


8TENUIL  I3UARI3S,  OIL  I30AM3S 


HIGH  CaUDE    STUCK 
WRITE  rim    SAMPLES 
SPHI  NtJri  ELI)  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES— STANDARD  COLORS  CARRIED  IN  STOCK. 


44 


BOOKSELLER  AND  STATIONER 


LOOSE 

LEAF 

METALS 

or 
Complete    Books 

TRADE  ONLY 

Send  for  Prices. 
They  are    right. 

BRITISH  LOOSE  LEAF 
MFRS.,  LIMITED 

25   Finsbury  Street 
LONDON.  ENG. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


ii 


PLAYTHINGS 


» 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free    if   requested. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


FALL  WEDDINGS 


The  wedding  season  is  the  stationer's 
harvest  season.  If  you  would  win  perma- 
nent custom  from  the  newlyweds,  please 
them    at   the   outset. 

The  very  latest  and  therefore  the  most 
desirable  novelty  is  the  plate-mark  feature 
which  is  supplied  in 

CRANE'S  KID  FINISH 
and  DALTON  VELLUM 

70-lb.  sheet  and  inside  envelope. 
(iO-lb.    outside   envelope. 

Sizes: 


73-51/2 

77-6% 

73-6 

75-4% 

75-6V8 

Plate-mark  panel  in  church,  at  home,  and 
reception  cards  to  match. 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


"Sports"  Playing  Cards 


Leaders   in 

a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Sacceaaori    to   The   Union    Card    and   Paper  Company,  Montreal 


BOOKSELLER     AND     STATIONER 


45 


BEST  IN  1835 


BEST  IN  1914 


MAMI/rACTLREDBV 

THE  AMERICAN  CRAYDN  CO.. 

suecfssots  to 
•  BwMtNTEP  Crayon  Co,. 


Accept 

No 
Substitute 


SWANS  are  Selling 
as  the  Vacation  Pen ! 

DON'T  be  out  of  them.  Just  now  there's 
a  vacation  rush.  And  there  isn't  a  more 
popular  pen  than  the  SWAN.  Mighty 
convenient — the  SWAN  Safety — on  boat 
or  train,  in  camp  or  cottage. 

How's  your  Display  ? 

May  we  send  you  this  SWAN  Display  Case?  It's  a  real 
Fountpen  Display  Case  for  you.  It  simplifies  your  sales. 
All  SWAN  dealers  get  this  case.  Ask  about  it. 
The  SWAN  Fountpen  is  a  pen  of  world-wide  merit, 
backed  by  a  full  guarantee  and  the  time-tried  test  of 
millions  of  users  all  over  the  world. 
Prices  are  Protected.  Variety  is  Large.  Points  to  suit  every 
hand.      Terms  are  Inducive.      Write  for  New  Catalog. 


Fountain  Pen  Sells  jrom  $2.50  up. 


SUw.w/*^^^ 


Hold    the   line 


(Regittered.) 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  sales. 


London  (Eng.) 
Export  Agency, 
8  St.  Brid*  St, 
LONDON,  E.C. 


Supplied  by  nit 
the  leading 
wholesale  houses 
in  Toronto  and 
Montreal. 


PARAGON 

TELEPHONE  DESK 


A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 


Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 

Sold  by  all  Canadian  Jobbers. 


46 


BOOKSELLER      AiNU      STATIONER 


BUYERS'   GUIDE 


The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HBt    H,    with    rubber    tip*, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 
Write  for  Sample)  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 

JENKIN8  &    HARDY 
Assignees,  Chartered  Aocountants,  Estate  and 

Fire  Insurance  Agents. 

151  Toronto  St.  52  Oan.  Life  Bldg 

Toronto  Montreal 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Reoeived  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1898,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


"Works 

Over 

Like  the 

100,000 

-tv.               Human 

in 

\m                Arm*" 

Daily 

Use. 

— JL-S  t^i 

pBS  ®"fj*^t».f  L^Aj 

!  'Se 

The  EQUIPOISE 

TELEPHONE  ARM 

Keeps  your  telephone  out  of 
the  way  —  yet  always  handy. 
SAVES   ALL  DESK  ROOM 

Perfectly  self-balancing  in  any  position, 
operated  by  a  touch  of  the  finger,  smooth 
In  action,  without  intricate  or  delicate 
parts.  Easily  fastened  to  any  woodwork, 
by  anyone. 

NATIONAL  OFFICE  APPLIANCE  CO. 

■  •nuficlnrm  ol  Olfict  Helps  sod  Tools  for  Bniioess 

Camden,  New  Jessey 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.8. 


ART    SUPPLIES. 

A.   Ramsay  &  Son   Co.,  Montreal. 

Artists'  Supply  Co.,  77  York  St.,   Toronto. 

The    Hughes-Owens    Co.,     Montreal,    Toronto, 
Winnipeg. 

BLOTTING    PAPERS. 

The  Albemarle  Paper  Co.,  Richmond,  Va. 

John   Dickinson  &  Co.,  Montreal. 

CAMERA   AND    PHOTO    SUPPLIES. 

Wellington   &   Ward,   Montreal. 
BLANK  BOOKS. 

Boorum  &   Pease  Co.,  Brooklyn,   N.Y. 

Brown   Bros.,   Ltd.,  Toronto. 

Warwick    Bros.    &    Rutter,   Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

W.  J.   Gage  &  Co.,  Toronto. 

National    Blank    Book    Co.,    Holyoke,    Mass. 

Buntln,   Gillies  &   Co.,   Hamilton. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Alfred    Guggenheim,   529   Broadway,    N.Y. 

Lonsdale   &    Bartholomew,   Montreal. 

Menzies  &  Co..   Toronto. 

Birn    Bros..    266    King    St.    W.,    Toronto. 

The  Suteliffe  Co.,   Toronto. 

Valentine  &    Sons,   Toronto   and    Montreal. 

Harper,    Woodhead    &    Co.,   34   Provost   Street. 
City   Road,    London,   E.C. 

Phillip  C.  Hunt,  London,  E.C.  (Menzies  &  Co., 
Toronto.   Canadian    Agents). 

Packard  Bros..  320  Craig  St.  W.,  Montreal,  Que. 

Pugh    Specialty    Company.   Toronto. 
CASH    REGISTERS. 

The   National   Cash   Register  Co.,  Toronto. 
CODE    BOOKS. 

The   American    Code   Co.,   83   Nassau    St.,    New- 
York.  CRAYONS. 

American   Crayon   Co.,   Sandusky,   Ohio. 

Blnney   &    Smith.    New    York. 
ENVELOPES. 

Warwick   Bros.  &   Rutter,   Toronto. 

Copp,   Clark    Co..   Toronto. 

W.   J.   Gage  &   Co..   Toronto. 

Buntln,    Gillies   &    Co.,    Hamilton. 

Brown    Bros.,    Limited.    Toronto. 

FANCY      PAPERS,     TISSUES     AND     BOXES. 

Dennlson    Mfg.    Co.,    Boston. 

Menzies   &   Co.,   Toronto. 

A.    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN    PENS. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 
New  York. 

A.     R.     McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

Mabie.   Todd   &   Co.,   Toronto. 

Paul  E.  Wirt  Co..  Brown  Bros.,  Ltd.,  Toronto, 
Canadian   Agents. 

Arthur   A.   Waterman   Co..   Ltd. 

W.  H    Smith  &  Son,  186  Strand,  London,  E.C. 
INKS,    MUCILAGE    AND    GUMS. 

Aug.    Leonhardi.    Dresden.    Germany. 

Chas.   M.   Higgins  &   Co..  Brooklyn.   N.Y. 

The   Carter's   Ink  Co.,   Montreal. 

Thaddeus     Davids     Co.,     New     York,     Brown 
Bros.,    Ltd.,    Toronto.    Canadian    Agents. 

Stephens'  Inks.   Montreal. 

S.  S.   Stafford   Co.,  Toronto. 

D.   W.   Beaumel  &   Co..   New  York. 

Sanford   Mfg.   Co.,  Chicago. 

INDELIBLE    INK. 

Payson's    Indelible    Tnk. 

Carter's   Ink   Co.,   Montreal. 

S.   S.   Stafford    Co..   Toronto. 

H.    C.    Stephens.    London.    Eng. 
INKSTANDS. 

The    Songbnsrh    Co..    Milwaukee. 

LEAD  AND  COPYING  PENCILS. 

A.    R.     McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

A.  W.   Paber  Co.,  Stein.  Germany. 

American    Pencil   Co.,   New  York. 

LEATHER  AND  FANCY  GOODS. 

Warwick   Bros    &   Rutter,   Toronto. 

Brown    Bros  .    Ltd..    Toronto. 

The   Copp.    CInrk    Co..    Toronto. 

LOOSE       LEAF       BOOKS.       BINDERS       AND 
HOLDERS. 

Smith.    Davidson    &    Wright.    Ltd..    Vancouver. 

National    Blank   Book    Co..    Holyoke,    Mass. 

Warwjfk   Bros.  &    Rntter.  Toronto. 

W.   J.   Gage  &   Co..   Toronto. 

Buntin.   Gillies  &   Co.,   Hamilton. 

The   Copp.   Clark    Co..   Toronto. 

The   Brown    Bros..    Ltd..    Toronto. 

Boorum   &   Pease  Co..  Brooklyn. 

Samuel    C.    Tatum    Co.,   Cincinnati. 

British   Loose  Leaf  Manufacturers,   Ltd.,   Lon- 
don,  England. 

MAP   PUBLISHERS. 

Rand.    McNally    &    Co.,    Chicago. 

The   Copp,   Clark   Co.,   Toronto. 

NEWS    COMPANIES. 

Imperial  News  Co.,  Montreal.  Toronto,  Winni- 
peg. 

Toronto    News    Co. 

Montreal   News  Co. 

Winnipeg  News  Co. 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged  and  revised  to  date 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 
«  Price,  $2.00 

HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS     BANK    IN- 
TEREST TABLES, 
at  2V2,  3  or  3V2  Per  cent.,  each  on 

separate  card   Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S   PAR    OF   EXCHANGE 
(Canadian) 

Mounted  on  card   Price,  35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 


A    comt>Ulc  catalogue  oj  all  the  above  publication!  lent 
free  upon  application. 

Morton, Phillips  &  Co. 

PUBLISHERS 
1 1  5  Notre  Dame  St.  West  MONTREAL 


N.B.— The  BROWN  BROS..  Ltd  .  Toronto,  carry 
a  full  line  of  our  publication*. 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 


J.  A.  HEALE 


96  JOHN  STREET 


NEW  YORK 


BOuKbELLER      AND     STATIONEK 


47 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

write  ui  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   "ZUET 

77  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20     Farringdon     Ave.,    Farringdon 
Street,   London,   Eng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


Cleans  a  building  of  Iiats  and  Mice  in  short 
time,  keeps  it  cleaned,  for  It  is  always  ready 
for  use.  Made  of  galvanized  iron,  can't  get 
out  of  order,  lasts  for  years.  Large  number 
can  be  caught  daily.  Go  to  Catcher  morn- 
ings, remove  device  inside,  which  only 
takes  few  seconds,  take  out  dead  rats  and 
mice,  replace  device,  it  is  ready  for  another 
catch.  Small  piece  cheese  is  used,  doing 
away  with  poisons.  Catcher  is  18  inches 
high,  10  inches  diameter.  When  rats  pass 
device  they  die,  no  marks  left  on  them. 
Catcher  is  always  clean.  One  of  these 
Catchers  set  in  a  livery  stable  in  Scranton, 
Pa.,  caught  over  100  rats  in  a  month.  One 
sent  prepaid  to  any  place  in  Canada  or 
United  States  upon  receipt  of  $3.  Catcher, 
8  in.  high,  for  mice  only,  prepaid  $1.  On 
account  of  shipping  charges  being  pre- 
paid,   remittance    is    requested     with    order. 

H.    D.    SWARTS, 
Inventor    and    Manufacturer,    Scranton,    Pa. 


When      writing     advertiser     kindly 
mention   this  journal. 

S.  I.  ATWATER 

335  BROADWAY       V       NEW  YORK 

Originator  and  Patentee  of 

Ever-Ready  Telephone  Tablet. 
Alligator  Check  Protector. 
Ever-Ready  Clothes  Line   Reel. 
Ever-Ready  Alcohol  Heater. 
Little  Wonder  Coffee  Percolator. 
Write  for  Trade  and  Agents'  Discounts. 


PAPER   FASTENERS. 

The   O.   K.   Mfg.   Co.,   Syracuse,   N.Y. 
PENNANTS. 

Niagara    fennant    Co.,    Niagara    Falls,    Out. 
Pugh   Specialty   Co.,   Toronto. 

PAPETERIES   AND    WRITING    PAPERS. 
Warwick   Bros.   &    Rutter,   King   St.   and   Spa- 
dina     Avenue,     Manufacturing     Stationers, 
Toronto. 
The    Brown    Bros.,    Ltd.,   Toronto. 
W.   J.   Gage  &   Co.,    Ltd.,   Manufacturing    Sta- 
tioners, Toronto. 
The  Copp,  Clark  Co.,  Toronto. 
Buntin,  Gillies  &   Co.,  Hamilton. 
Eaton,   Crane  &   Pike,   Pittsfleld,   Mass. 
A.     R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

PHOTO   MAILERS. 
Thompson    &    Norris,    Brooklyn,    N.Y. 

PLAYING    CARDS. 
Goodall's  English  Playing  Cards,  A.  O.  Hurst, 

Scott    St.,    Toronto. 
Consolidated     Lithographing     and     Mfg.     Co., 

Ltd.,  Montreal. 
U.   S.   Playing  Card   Co.,   Cincinnati,   O. 

PUNCHING    MACHINERY— HAND    AND 
FOOT    POWER. 
British      Loose      Leaf      Manufacturers,      Ltd., 
London,    England. 

SHEET    MUSIC. 
Anglo-Canadian     Music    Pub.    Assn.,    144    Vic- 
toria  St.,   Toronto. 

STATIONERS'    SUNDRIES. 
Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
The    Copp,    Clark    Co.,    Wholesale    Stationers. 

Toronto. 
W.     J.     Gage    &     Co.,     Wholesale     Stationers, 

Toronto. 
Warwick   Bros.   &    Rutter,   Wholesale   Station- 
ers,  Toronto. 
Buntin,  Gillies  &  Co.,  Hamilton. 
A.     R.     McDougall    &    Co.,    260    King    St.     W., 
Toronto. 

STEEL    WRITING    PENS. 
John    Heath,    8    St.    Bride    St.,    E.C.,    London,  | 

Eng. 
Hints,  Wells  &  Co.,  Birmingham,  Eng. 
Spencerian    Pen    Co..    New    York. 
Perry    &    Co.,    Birmingham,    Eng. 
Esterbrook    Pen    Co.,    Brown    Bros.,    Ltd.,   To- 
ronto,  Canadian    Representatives. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

STENCIL   BOARDS. 

The   M.    J.    O'Malley    Co.,    Springfield,    Mass. 

TALLY  CARDS,  DANCE  PROGRAMMES, 

ETC. 

The  Chas.  H.   Elliott  Co.,   North   Philadelphia, 

Pa. 
The  Drysdale   Co.,   Chicago. 
Warwick   Bros.   &    Rutter.   Toronto. 
TYPEWRITER     RIBBONS     AND     CARBONS. 
Peerless    Carbon    Co..    Toronto. 
Mittag  &   Volger.   Park  Ridge,  N.J. 
The  Drysdale  Co.,  Chicago. 
The  A.   S.   Hustwitt   Co.,   Toronto. 

TYPEWRITER    SUPPLIES. 
S.   I.  Atwater,  335  Broadway,   New  York. 
J.   A.   Heale,  96   John    St.,   New   York,   N.Y. 

TOY    MARBLES. 
The    M.    P.    Christensen    &    Son    Co.,    Akron, 
Ohio. 

WALL    PAPERS. 
Staunton's,    Ltd.,   Toronto. 

WIRE   BASKETS. 
Andrews  Wire  Works   o.,  Watford,  Ont. 
BOOK    PUBLISHERS. 
(Canadian). 
Bell   &   Cockburn,   Toronto. 
William   Briggs,   Toronto. 
Cassell   &    Co.,   Toronto. 
The    Carswell    Co.,    Toronto. 
The   Copp,   Cla'rk   Co.,   Toronto. 
Henry   Frowde,  Toronto. 
Thomas    Langton,    Toronto. 
Thos.    Nelson   &    Sons,   Toronto. 
Macmillan   Co.,   of  Canada,   Toronto. 
McClelland    &   Goodchild,   Toronto. 
McLeod  &  Allen,   Toronto. 
Musson   Book   Co.,  Toronto. 

(United    States). 
Forbes  &  Co..   Chicago. 
G.  &  C.  Merriam   Co.,  Springfield,  Mass. 
Hurst  &  Co.,   New   York. 
Laird  &  Lee,  Chicago,  111. 
McBride,   Nash  &  Co.,   New  York. 
Page  &  Co.,  Boston. 
Rand,   MeNally  &  Co.,   Chicago. 
Wycil  &   Co.,  83  Nassau   St.,   New  York,   N.Y. 
STANDARD   COMMERCIAL  PUBLICATIONS. 
Morton,  Phillips  &  Co.,   Montreal. 


WL  a,re  the  lai'Kest  manufacturers  of  high- 
u„B7Kie  DtoS3  in„  the  worId'  including 
Miniature  Railway  Systems,  Plush  and  Felt 
Animals.  Moving  Picture  Machines,  Mechani- 
cal Boats  and  Engines,  and  many  other  all-  • 
jear^ound  sellers.  Write  us  for  particulars.  8 
>*}.  Bing  Brothers  A.  G.  Nuremburg   S 

'VnV*        „,Jo^  Bi°<-  *0|«  »'P«»«»l«live        J 

^V  381    Fourth    Avenue,    New    York.   3 

H««HIHIIUIUUIUHIH«MHIWUIMS 


CRAYONS  FOR  EVERY  USE 

-  — -- 


k/^NQ  8? 


L 


Eight  Colors 

SCHOOL^tRAYONS 

[°^^^ONAi^OLOR^0RK- 


Fcir  Sale  by  ail  Canadian  Jobbers 

BINNEY  &  SMITH  CO., 

81-83  Fulton  St..       -        New  York 


SPECIAL  OFFER 

Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred    Guggenheim  &  Co. 

529-533  Broadway.  New  York 


Guaranteed 

Untarnishable 

GILT 

FRAMES 

Every  Shopkeep- 
er and  Store 
should  stock 
these  —  recog- 
nized as  the  fin- 
est selling  Photo 
Frames  ever 
offered  to  the 
trade. 

Catalog:    of    New 
Designs    Now 
Ready.     Apply 
E.  WHITEHOUSE  &  SON 
Works  -         Worcester.  Em. 


Rex  ' 


48 


BOOKSELLER     AND     STATIONER 


LEONHARDI'S  INKS 

are  the  best ! 


Writing  Inks 
Copying  Inks 
Coloured  Inks 
Liquid  Gum 
Stamping  Inks 
Stamping  Pads 

Typewriter  Ribbons 

for  every  system, 
in  all  colours, copy- 
ing and  record. 

Carbon  Paper 

AUG.   LEONHARDI 

Dresden,  Germany 


Largest    and    oldest    Ink    Factory    in    Germany. 
Manufacturer  and  inventor  of  the  world-known 

Alizarin  Writing  and  Copying  Ink. 


HIGGINS' 
TAURINE  MUCILAGE 


THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  productin  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
?nd  pleasant  tosightand  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS"    AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS   &  CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


SPEOCERIAn 
STEEL-  PLUS 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  CO. 

349  BROADWAY  NEW  YORK,  N.Y. 


The 

Dalton 

Roy 

al  Auction  Bridge 

Pad 

Best  Made 

New 

Count  on  Every 

Sheet                            15  cts. 

Retail 

D 

iscour 

it  to  Dealers  Only 

WYCIL  &  CO. 

- 

83  Nassau  St., 

New  York 

KINDLY  MENTION    THIS    PAPER  WHEN 
CORRESPONDING    WITH    ADVERTISER. 


Packed  in  1  doz. 
Corrugated  Boxes 


Webster's  Inks 

Made   at  Liverpool,  England 


AGENTS  WANTED 
ALL  OVER  CANADA 


Black    or   Blue-Black 

The  Best  5c.  Bottle 

on  the  Market 


Apply  for  terms  to 

R.    E.    BOYD    &  CO. 

St.  Therese  Street 

MONTREAL  -         -        QUEBEC 


HINKS,  WELLS  &C° 

-W  BIRMINGHAM.^.' 


Registered 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


a 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
Industry. 

Manufactured  by  the  proprietors : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


ROOKSEL  LEE      AND      STATIONER  48a 


Quick  Turnover  and  Big  Profit  on 

WAR  MAPS 

Strike  While  the  Iron  is  Hot" 


a 


F  v  Xrflll  v[IC  created  an  unprecedented  de- 
mand for  maps  of  that  continent  and  public  interest  in  this 
country  will  be  even  greater  in  a  short  time  when  Canadian 
troops  will  actively  participate  in  the  conflict.  We  have 
a  very  desirable  War  Map  of  Europe  to  retail  at 
25  cents  each.    Price  to  the  trade,  per  dozen.  .  .  . 


$1.80 


11T       1 J    l\/lot>    Not  only  Europe,  but  the  entire  world 

v  iflCip    js  invoive(j  m  this  greatest  struggle  in 

all  history.  Allies,  colonies  and  dependencies  of  the  nations 
most  closely  affected  are  scattered  over  the  whole  world. 
Very  few  people  can  intelligently  follow  the  course  of  events 
as  portrayed  in  the  daily  press  without  constant  reference  to 
a  world  map.  Live  dealers  will  take  advantage  of  this  and 
induce  customers  who  purchase  European  War  Maps  to 
buy  a  big  World  Map  also.  We  have  a  good  one 
to  retail  at  $2,  size  3  V2  x  6  ft.  Price  to  the  trade,  each 

Orders  by  Mail  or  Wire  Given  Prompt  Attention 


$1.00 


The  Scarborough  Co.  of  Canada,  Ltd. 

Road  Maps  Motor  Guides  Commercial  Maps  Atlases 

Western  Office  Head  Office  Eastern  Office 

Vancouver,  B.C.  Hamilton,  Ont.  Truro,  N.S. 


48b 


BOOKSELLER     AND     STATIONER 


Hoto  to  isMcceeb 


RULES  ARE  NOTHING.    Success  isn't  a  matter  of 
rules.     It's  something  inside  a  man,  something  that 
belongs  to  his  nature  and  character.     If  a  man  has 
it,  he  will  succeed.    If  he  hasn't,  all  the  copy  book  headings 
in  the  world  won't  give  it  to  him. 

The  things  that  bring  success  are  the  things  that  belong  to 
character.  To  succeed  you  must  mould  the  character 
aright.  There  is  nothing  influences  character  so  much 
as  companionship.  Make  companions  of  weak  people 
and  you  become  weak,  make  companions  of  strong  people 
and  you  become  strong. 

Successful  men  influence  us  sub-consciously.  They  are  just 
a  little  more  exact,  a  little  more  industrious,  a  little  more 
enthusiastic     ...     in  a  word,  a  little  more  alive. 

We  talk  with  them  and  become  like  them.  They  are  our 
best  educators  because  they  educate  character. — Pitman's 
Magazine  of  Business  Education. 

Did  Merchants  seek  to  develop  the  initiative  and  executive, 
suggested  in  these  few  lines,  their  business  would  never 
cease  growing.  Let  expansion  be  everyone's  motto,  being 
certain,  however,  that  it  is  sound  expansion,  i.e.,  the  result  of 
actual  mental  and  physical  efforts,  (be  certain  to  eliminate 
everything  of  a  speculative  or  chance  character,  for  such 
distract  from  real  sound  efforts.)  The  exercise  of  honest 
efforts,  with  the  addition  of  a  happy,  patient  and  courteous 
manner,  will  compel  things  to  "come  one's  way,"  in  a  man- 
ner which  nothing  on  earth  can  prevent. 


BOOKSELLER      AND      STATIONER 


49 


|w.^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiii(iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiimiiiiiiimiiminiiiniiiiiiiinnuBiii 

(^[MPSRIAL 


1 


NGWS  Go.,L>imiteD 

^JSjfi I  Ma    TORONTO ,  MONTREAL ,  WINNIPEG 


l||||IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIHIIIIUHimilHIIIIIIIIIIUUIUUUI 


Hniiiiiiimiiiii||> 


iimiiiuiiiiiiimiiiiiMiiiiimiiiiiiuiiiiiiiiiiiiiiiiiiuiiiiiiiiiiUHiiiniiiiiiiiiiiiiiii||f( 


Don't  Run  Short  of 

SUMMER  NOVELS 

Vacation  time  is  by  no  means  over,  and  if 
you  keep  a  good  supply  of  novels  well  dis- 
played you  will  be  able  to  make  many  sales 
during  the  coming  weeks. 

Our  Stock  is  Complete 

We  have  a  very  large  selection  of  popular 
novels  of  all  kinds  retailing  at 

15c,  20c.  and  25c. 

Both  paper  and  cloth  bound. 

These  are  proven  good  sellers  and  good  sales  can  be  made 
during  the  next  few  weeks. 

Send  us  a  post  card  outlining  your  requirements  and  we 
will  send  you  a  suitable  assortment,  or  write  for  our  catalog 
and  make  your  own  selection. 

We  have  full  stocks  at  our  three  branches. 

Imperial  News  Company,  Limited 


MONTREAL 

254  Lagauchetiere  West 


TORONTO 
93V2  Church  Street 


WINNIPEG 

376  Donald  Street 


BOOKSELLER     AND     STATIONER 


A  Powerful  Canadian  Story 

A  new  serial  story  has  been  started  in  the  August  issue  of  Mac- 
Lean's  Magazine  that  YOU  will  want  to  read.  It  is  not  often 
that  you  find  a  story  that  appeals  to  you  in  every  way.  This  one 
will.     It  is  strong,  readable,  clean — and  Canadian. 

There  are  three  elements  that  are  needed  to  make  a  good  story — 
Adventure,  Mystery,  Love.  "Twisting  Trails"  has  them  all.  It 
has  the  convincing  appeal  of  realism ;  it  has  plenty  of  action — 
nnt  too  much — a  thrilling  mystery  that  is  not  cleared  up  until  the 
finish ;  a  heroine  who  steps  right  out  of  the  printed  page  and 
becomes  to  the  reader  a  real,  flesh-and-blood  person.  There  is 
nothing  of  the  taint  of  modern  day  fiction  about  this  tale  of  North- 
ern Ontario.  Not  complex  in  theme  or  doubtful  in  treatment. 
Just  a  strong  narrative  of  a  stirring  series  of  adventures,  told  with 
all  the  charm  and  graphic  power  of  this  well-known  young  Cana- 
dian writer. 


In  fact,  just  the  very  type  of  story  YOU  like  to  read. 

"Twisting  Trails" 


The  story  of  a  fight 
for  a  gold  mine 


Robert  E.  Pinkerton's  new  story,  "Twisting  Trails,"  centers  around  a  struggle  for  the  possession  of  a 
valuable  mine.  Two  pretty  girls  are  introduced  into  the  story  and  both  become  lost  on  the  trail  to  the 
mine.  Enter  the  villain,  a  detective,  a  college  student :  and  the  stage  is  set  for  a  story  that  has  the  unusual 
attraction  of  being  new — quite  distinctly  original,  not  an  old  theme  rearranged  and  rewritten. 

He  writes  of  the  life  he  knows 


There's  another  reason  why  this  story  grips  the  interest  from  start  to  finish.     The  author  is  writing  of 
the  country  and  the  life  that  he  knows.     Robert  E.   Pinkerton  and  his  wife  live  in  a  six-room  cabin 
built  entirely  by  himself,  in  the  bush  eight  miles  from  Atikokan,  Ontario.     Their  only  means  of  com- 
munication with  the  outside  world  is  by  canoe  in  summer  and  dog-team  in  winter.    There  they  work — 
for  Mrs.  Pinkerton  is  a  successful  writer  and  collaborates  with  her  husband  in  all  he  does — free  from 
the  distractions  of  modern  life,  aided  to  true  standards  by  close  communion  with  Nature  and  their 
life  in  the  open.    They  expect  to  live  in  the  woods  for  the  rest  of  their  lives. 

Mr.  Pinkerton  has  out-Londoned  Jack  London.     Newspaper  reporter,  editor,  press  agent,  bull 
cook,  Indian  trader,  trapper,  guide,  farmer,  fisherman ;   he  has  been  them  all.       All  of 
which  explains  why  Robert  E.  Pinkerton  writes  stories  that  are  full  of  human  interest, 
that  breathe  familiarity  with  life  in  all  its  phases.    And  which  explains  also  why  no      ^ 
one  can  afford  to  miss  the  opening  installment  of  "Twisting  Trails" — for  the  new 
serial  is  one  of  Mr.  Pinkerton's  very  best  pieces  of  work. 

Send  for  a  free  copy  of  the  August  issue  to-day.     Clip  out  this  coupon  and 
address  to  MacLean  Publishing  Co.,   143-153  University  Ave.,  Toronto,  De 
partment  F. 


^/////y////7yy/^^^^^ 


300 K SELLER     AND     STATIONER 


51 


WAR  AND  BLOODSHED 


5  oz.  size 


abroad  should  not  disorganize  the  business  of  any  stationer 
in  this  country  if  he  keeps  in  mind  the  motto 

BE  PREPARED 

Moral :    Order    Your    Winter   Stock  of 
Glucine  NOW. 


'I1/*   oz.   retails    for   10c. 
5       oz.  retails    for  25c. 


10  oz.   retails  for  50c. 
Quarts   retail    for  90c. 


5  oz.  and   10  oz.   have  Cap  and  Brush 


Sole  Canadian  Agents 

MENZIES  &  COMPANY,  LIMITED 


New    AddreSS  :    439    King    St.    West    One  Door  West  of  Spadina 


TORONTO 


Twenty  Years  of  Experience. 


This  is  one  reason  why  we  know  how  !  ! 


There  are  other  reasons. 


CHAS.  S.  CLARK  COMPANY 

Publishers  of  Greeting  Cards,  Place  and  Tally  Cards,  Dinner  Favors.  Factory  and  Office,  141-143-145 
West  36th  Street,  New  York.  One-half  of  the  seventeenth  floor.  Five  million  pieces  of  new  merchandise 
have  been  our   average  stock   for  the  last  two    years.      Make  our    sample  room   your   New  York   address. 


MOULDINGS 

PICTURE  FRAMES 

MIRRORS 

GLASS 

MATBOARD 

PICTURE    BACKING 


MATTHEWS'  QUALITY  PICTURE  FRAMES 

Our  travellers  are  now  carrying  many  new  lines  for  Fall  trade,  including  Special  lines  of 
Empty  frames  for  photographs  and  small  prints.  Do  not  fail  to  see  them,  as  their  artistic 
quality  is  of  the  highest  and  price  much  lower  than  ever  before. 

ASK  FOR  OUR  NEW  CATALOGUE-JUST  OUT 

MATTHEWS  BROS.  LIMITED,  788  Dundas  St.,  TORONTO 


For  Removing  Ink  Spots 

So  that  new  writings  do  not  blur ;  and  for  removing  stains  from  clothing,  carpets, 
table  linen  and  woodwork  use 

CARTER'S  INKY  RACER 

which  chases  away  the  ink  spots  like  magic.      No  scraping  or  tiresome  rubbing. 
A  drop  or  two  of  liquid  and  the  spot  is  gone. 

The  Carter's  Ink  Co. 

356  ST.  ANTOINE  STREET  MONTREAL,  QUE. 


No.  491 


52 


BOOKSELLER     AND     STATIONER 


STAUNTON 

WALL  PAPERS 

FOR   1915 


fl*~*:*»~^  va-^  ■■•<*- 


Staunton  Ready-Cut  No.  477S 

Be  sure  you  see  the 
Staunton  Ready -Cuts 
Borders  cut  out  ready 
to  hang),  and  the  many 
other  advanced  features 
in  the  New  Line. 

A  plethora  of  good 
things  which  will  bring 
more  business  to  the 
dealer  who  handles 
them. 

STAUNTONS  LIMITED 

Wall  Paper  Manufacturers 

933  YONGE  STREET,         TORONTO 


ALWAYS  USE 


UCKS 

XMAS  CARDS 
CALENDARS 
POST  CARDS 
BIRTHDAY  CARDS 
VALENTINE  CARDS 
EASTER  CARDS 
TOY  BOOKS 
ART  NOVELTIES 

Ever/  7iC/C/fCard  and  other  publication  bears  the 
name  of  the  firm  and  our  Eise/  C-Paleffe  Trade  Mark. 
DO  NOT  BE  MISLED.  NONE  GENUINE  WITHOUT. 

RAPHAELTUCK  &50N5  CQLimited 

9  5TANTOINE  STREET 
MONTREAL 


TK»y  ar«  tKe  MOST 
WELCOME,  ARTISTIC 
arvd      UP-TO-DATE 

USED  BY  ROYALTY. 


irrrn'Mi'iiMi'l 

utcline.       J-  Scries  No  130  *-*  I 


Stbateline 


Westcott-Jewell  Co. 


Seneca   Falls, 
N.  Y. 


RULER  MAKERS  EXCLUSIVELY 

Here's  another  new  one — a  full  beveled 
ruler  for  a  penny — The  biggest  seller  of 
them  all.  Don't  neglect  sending  for 
Catalog  and  samples. 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London.  Eng. 

A.RAMSAY  &  SON   C° 

ESTD.   1842.    MONTREAL. 


BOOKS EL LEE     AND      STATIONER 


53 


* 


(PQP 


\ 


Sell  your 

customers 

the  strongest 

tags. 

Besides   giving 

complete  satisfaction, 

they  show  a  larger  profit 

for  the  stationer. 


This  is  the  tag  for  rough  work. 

It  withstands   the   weather 

and  stays  on  the  shipment. 

It  "delivers  the  goods." 


TBAOE     MABK 

Standard  All  Rope  "P  Quality"  Tags 

Are  the  Strongest  on  the  Market 

We  shall  be  glad  to  send  samples  for  you  to  distribute  among  your  customers. 

THE  TAG    MAKERS 

TORONTO— 160  Richmond  Street,  West 

WINNIPEG — 504  Notre  Dame  Investment  Building 

BOSTON  NEW  YORK  NEW  YORK  PHILADELPHIA  CHICAGO  ST.  LOUIS 

26  Franklin  St.        15  John  St.       5th  Ave.  &  26th  St.         1007  Chestnut  St.         62  E.  Randolph  St.       905  Locust  St. 

LONDON  BERLIN  BUENOS  AIRES 


Where   Publishers   and    Readers   Get  Together 

A  Confidential   Chat  Between  Those  Who  Puhlish  and  Those  Who  Read  Book- 
seller and    Stationer — A    Successful    Business    Man's    Opinion  of   Trade  Papers 


IT  is  necessary  to  again  remind  some 
of  the  booksellers  whom  we  depend 
upon  to  send  in  reports  of  the  six 
best  selling  novels,  and  the  best  selling 
non-fiction  books  and  juveniles,  thai 
they  have  not  been  co-operating  with 
Bookseller  and  Stationer  in  this  respect, 
as  they   should. 

There  is  no  excuse  for  neglecting  these 
reports.  In  sending  them  in,  booksell- 
ers adil  to  the  thoroughness  of  the  com- 
pilation  as  a   guide   to   the   trade   as   to 


LIST   OF   BEST    SELLERS   A 

GUIDE  TO  BOOK 

BUYERS. 

nplIK  PRACTICAL  value  of 
the  ehronicle  of  new  books 
in  the  successive  issues  of  Book- 
seller and  Stationer,  was  evi- 
denced in  a  recent  conversation 
of  the  Western  Canadian  repre- 
sentative of  Bookseller  and 
Stationer  with  the  proprietor  of 
the  Olds  Drug  Store,  Olds,  Al- 
berta, who  said  that  in  making 
purchases  of  new  books  to  the 
extent  of  about  $1(10.  he  was 
guided  by  this  feature  of  Book- 
seller and  Stationer.  This  is  a 
concrete  example  of  the  value 
of  this  paper  as  a  buying  guide 
t  •■  fulfilment  of  one  of  its 
functions.  Its  usefulness  as  a 
guide  to  buying  extends  through- 
out its  advertising  pages  also. 
It  will  pay  you  to  read  them 
carefullv. 


the  popular  demand  throughout  the  coun- 
try for  the  different  books.  If  a  hundred 
reports  are  received  it  is  obviously  bet- 
ter than  if  the  consensus  is  made  from 
only  half  that  number  of  reports.  The 
bookseller  should  esteem  this  co-opera- 
tion with  Bookseller  and  Stationer  as  a 
duty  to  be  performed  every  month  and 
with  the  greatesl  care  to  have  it  ac- 
curately represent  the  respective  pop- 
ularity of  different  books  as  indicated 
by   sales   of  the  month   in   his  store. 

Bookseller  and  Stationer  will  lie  glad 
to  receive  such  reports  from  any  of  the 
booksellers.  If  you  have  not  been  send- 
ing in  reports  advise  us  of  your  willing- 
ness   to    give    this    service    and    we    will 


send  you  report  cards  each  mouth — all 
ready  addressed  and  stamped  for  re- 
turn. 

The  booksellers  should  remember  that 
this  feature  id'  the  paper  is  conducted 
in  their  interests  to  guide  them.  The 
work  this  entails  is  a  source  of  expense 
and  considering  the  low  cost  at  which 
Bookseller  ami  Stationer  is  supplied  to 
the  booksellers,  they  should  show  their 
appreciation  by  better  co-operation  with 
the  editors.  This,  of  course,  does  not 
apply  to  the  goodly  number  of  book- 
sellers who  are  constantly  giving  us 
valued  assistance,  enabling  us  to  give 
the  trade  a  continually   improving  paper. 


THE  RETAILER'S  ASSISTANT. 

Brimful  of  interest  are  the  business 
ventures  of  .1.  J.  Phoenix,  both  as  re- 
tailer and  as  president  of  the  Bradley 
Knitting  Co.  of  Delevan,  Wis.  Relating 
the  story  of  his  business  life  in  an  autho- 
rized interview  published  by  Printer's 
Ink,  Mr.  Phoenix  included  these  frank 
statements  on  the  role  played  by  the 
trade  paper  in  his  own  commercial  suc- 
cess. 

"You  see,  as  retailers,  we  subscribed 
lor  the  leading  trade  journals  and  used 
them  and  the  service  of  the  men  con- 
nected with  them  in  every  possible  way. 
On  my  twice-a-year  New  York  buying 
journeys,  I  always  went  to  the  offices  of 
a  big  trade  paper  and  advised  with  its 
men  regarding  our  store  and  the  best 
way  to  conduct  it.  In  this  way  I  got  to 
know  them  intimately  and  went  right 
to  them  when  we  undertook  the  knitting 
business. 

"And,  by  the  way,  let  me  say  that  I 
consider  the  trade  paper  one  of  the  prin- 
cipal factors  in  successful  retailing.  The 
merchant  who  reads  and  studies  a  good 
trade  paper  and  takes  advantage  of  its 
assistance,  like  we  did  and  still  do,  has 
everything  in  his  favor.  He  can  thus 
find  out  from  an  authentic  source  the 
latest  and  best  and  most  economical 
methods  by  which  to  conduct  his  store. 
He  learns  what  others  are  doing.  He 
can  find  out  everything  about  the  mer- 
chandise he  sells.  And  he's  able  to  get 
the  personal  help  and  advice  of  experi- 
enced, able  men. 

"To  try  to  run  a  retail  store  without 
the  trade  journals  is  to  (dose  yourself  off 
from  almost  all  that  is  new,  and  to 
ignore  the  experience  of  others.  The 
Bradley  Dry  Goods  Store  owes  much  of 
its  success  to  the  trade  papers.  It  was 
54 


practical  advice  of  these  trade  papers 
which  I  immediately  sought  when  we 
undertook  to  operate  the  Bradley  Knit- 
ting  Company    ourselves. 

"It  ma\  appear  that  I  am  unduly  pre- 
judiced in  favor  of  the  retailer  because 
I  have  been  one  so  long  myself,  and  am 
still  a  retail  merchant.  It  may  be  so; 
but  let  me  ttdl  you  that  to  pursuing  this 
policy  of  putting  every  possible  effort  on 
the  dealer  to  win  him  over,  our  com- 
pany owes  its  very  existence  to-day. 


OUR     THANKS     TO     THOSE 
WHO  ANSWERED  QUES- 
TIONS.    DID  YOU? 


DOOKSELLBK  AND  STA- 
TION MR  is  sincerely  grate- 
ful to  many  subscribers  who 
have  replied  to  the  two  question 
blanks — one  referring  to  or- 
ganization and  the  other  gen- 
eral questions — that  were  sent 
out  by  this  paper  some  weeks 
ago.  Some  especially  valuable 
replies  have  been  received  dur- 
inv  the  past  month.  If  you  re- 
ceived the  question  blanks  and 
have  not  replied  we  would  urge 
you  to  do  so  now.  AVe  will  be 
in  an  infinitely  better  position 
to  help  you  personally  if  you 
will  take  this  opportunity  of  co- 
operating with  us  in  working 
out  the  problems  of  the  book- 
selling and  stationery  business 
in  Canada.     Do  it  now. 


' '  The  advice  of  the  trade-paper  men 
to  use  their  publications  was  quickly 
acted  upon.  We  know  just  how  care- 
fully we  studied  the  advertisements  in 
the  trade  journals,  and  how  we  were  in- 
fluenced to  buy  goods  for  our  retail 
store  because  of  such  advertising.  I 
doubt  if  you  can  find  a  better  demonstra- 
tion of  the  value  of  the  trade  paper  than 
the  campaign  of  the  Bradley  Knitting 
Company.  The  trade  paper  and  the 
salesmen  were,  and  are  now,  our  only 
means  of  approach  to  the  retailer.  From 
the  reports  of  our  salesmen  and  from 
the  inquiries  and  orders  from  our  trade 
journal  advertising,  we  can  see  definitely 
and  tangibly  the  results  this  advertising 
is  bringing." 


BOOKSELLER     AND     STATIONER 


55 


WAR  PRICES  FOR  WHEAT 


and  other  foodstuffs  in  an 
essentially  agricultural 
country  like  Canada  means 
much  to  the  firms  who  sell 
to  the  merchants,  because 
it  will  give  the  people  more 
money  and  increase  their 
buying  power. 

THIS  IS  THE  TIME 

for    such    concerns    to    advertise    in 
Bookseller  &  Stationer 

September  Forms  Close 
August  20th 

Then  will  follow  the  30th  ANNUAL 
FALL  NUMBER.  ACT  NOW. 
Book  space  for  both  these  issues. 
Send  for  contract  rates.  One  in- 
sertion rates  are:  Full  page,  $35; 
half  page,  $20;  quarter  page,  $12; 
eighth    page,  $8. 

Bookseller  &  Stationer 


143-153  University  Avenue 


Toronto,  Canada 


50 


BOOKSELLER     AND     STATIONER 


THE 


44 


IMPERIAL" 


190  DESIGNS 


PERSONAL  GREETING  CARDS 


SERIES 

190  DESIGNS 


Our  sample  hook  is  again  to  the  fore,  and  we  can  offer  you  190  artistic  and  choice 
designs,  ranging  in  price  from  $1  to  $5  per  dozen. 

The  hook  is  specially  suitable  for  the  stores  that  require  GOOD  CARDS  at  MOD- 
ERATE PRICES.  A  very  Hue  selection  of  designs  that  will  appeal  to  the  CANADIAN 
TRADE. 

SOLE  CANADIAN  AGENTS  FOR  THE  PUBLISHERS 

BRADFORD  &  CRACKNELL,  Card  Manufacturers,  70  Lombard   St.,  Toronto,  Ont. 

WE  DO  NOT  EMPLOY  AGENTS  OR  CANVASSERS. 


XF  YOU  WANT  SOME- 
THING AND  DON'T 
KNOW  WHERE  TO  GET 
IT  — WRITE  US  — WE'LL 
TELL    YOU. 

BOOKSELLER    AND    STATIONER 
Special  Service  Department 


YSICAL 
rLTVRE 


PHYSICAL 
CULTURE 


Th. 


Leading    Publication    of    its 
kind. 
Edited    by   .lohn    Brcnnan. 
On    sale   the    21st   of   each    month 
from  your  News  Company.    Fully 
returnable  within   60  days.     Give 
it    a    display.     Call    your    custom- 
ers'  attention  to  it  and  they  will 
not  want  to  be  without  it. 
ising  matter  furnished  on  request. 
PDBLI8HD    BY 

PHYSICAL  CULTURE   PUBLISHING  CO. 

FLAT  IRON  BUILDING  NEW  YORK 


Advert 


CONDENSED    ADVERTISEMENTS 


EFFICIENT  SALESMAN  REQUIRED— WHO 
Understands  the  Complete  Stationery  and 
Printers'  Paper  and  Envelope  Requirements — 
Excellent  Position  for  the  Right  Man — Means 
Eventually  Sales  Managership1  for  Canada 
Wanted  for  Manufacturing  Concern  Outside  of 
Toronto.     Box  317,  Bookseller  and  Stationer. 

WANTED— SALESMAN      TO      CARRY      SIDE 

line  of  Greeting  cards  of  a  well-known  Ameri- 
can line.  Box  318,  c|o  Bookseller  and  Sta- 
tioner. (814) 

BOOKS— ALL  OUT  OP  PRINT  BOOKS  Sup- 
plied, no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Please  state  wants.  When  in  England  call  and 
see  our  50.000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street,  Birmingham, 
England. 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND 
30th  St.,  N.Y.  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tf) 


CROWLEY.  THE  MAGAZINE  MAN,  INC.,  3201 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

LIVE  AGENTS  OR  DEALERS  WANTED  IN 
every  city  or  town  to  control  sale  of  new  of- 
fice device  ;  .$3,000.00  a  year  men,  here  is  your 
opportunity.  Write  Sales  Manager,  James  P. 
Easton  &  Co.,  212  McGill  Street,  Montreal. 

TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada — energetic,  experienced  and 
financially  responsible.  Had  successful  experi- 
ence in  retail  stationery,  books  and  fancy 
goods.  Always  had  good  results  on  the  road. 
Box  316,   Bookseller  &  Stationer. 

BOOK  AND  STATIONERY  CLERK  WANT- 
ed.  State  age,  experience  and  last  employer, 
salary     wanted.       Address     G.     B.     Copeland, 

Windsor,  ont.     Enclose  recommendations. 

EXPERIENCED  SALESMAN  WANTS  Posi- 
tion as  manager  of  retail  stationery  business 
or  branch.     Box  310,  Bookseller  and   Stationer. 


BOOKS.  STATIONERY  AND  NEWS  AGENCY 
to  be  disposed  of.  Stock  about  $3,000.  Low- 
rent.  Address  W.  A.,  1017  King's  Road,  Vic- 
toria,   B.C.  (614) 

OPENING  FOR  STATIONER  AND  DRTJO- 
gist  in  Armstrong.  Okanagan  Valley,  B.C. 
Armstrong  population  1,500,  besides  large  fruit 
ranching  district.  Will  sell  my  stock  and 
fixtures    ($6,000),    books,    stationery    and    fancy 

goods,  win  reduce  stock  or  give  special  terms 
to    druggist.      II.    S.    Best.    Armstrong,    B.C. 

FOR  SALE— INTEREST  IN  ONE  OP  THE 
best  situated  wholesale  and  retail  book. 
stationery  and  photo  supply  businesses  in 
Vancouver;  established  over  20  years.  Only 
reason  for  selling  on  account  of  ill-health  of 
one  of  partners.  Arrangements  might  be 
made  for  purchase  of  whole  of  business. 
Granville  Stationery  Co..  Ltd.,  successors  to 
Bailey  Bros.  Co.,  Ltd.,  540  Granville  Street, 
Vancouver,    B.C.  (tf) 


American    Crayon    Co 45 

American     Papeterie    Co 40 

Anglo-Canadian    'Music    Pub.    Association..  35 

Artists'    Supply    Co 47 

At  water,    S.     1 47 

Bell    &    Coekburn    9 

Bing,    John     47 

Binnev   &    Smith    47 

Birn     Bros 11 

Blaekie  &   Son    B  7 

Boorum  &    I  ease  Co 33 

Bradley   &   Co 35 

I'.riggs,    Wm 12 

British    Loose    Leaf    Mfrs 45 

Brown    Bros 2 

Run  tin.  Gillies  &   Co Back   cover 

Buyers'    Guide    4(i  47 

Campbell    Art   Co 13 

Carter's    ink  Co 51 

Clark    Co.,    ('has.    II 51 

Collins,    Sons    &    Co 1 

Consolidated    Litho.   &   Mfg.   Co 44 

Copp,    Clark    Co 4 

Dawson,    W.   V 42 

Defender    Photo   Supply    35 

Dennlson    Mfg.    Co 53 

Dickinson   &    Co 42 


ADVERTISING    INDEX 

Elliott    Co.,    ('has.    II 40 

Esterbrook   Pen    .Mfg.   Co 5 

Gage    &    Co 8 

George,     Henry     47 

Guggenheim    i-    Co *■ 

Halifax    Hotel    47 

Heale.    J.    A 46 

Heath  &  Co 45 

Higgins  &   Co 46 

Ilinks,    Wells    &    Co 40 

Imperial    News    Co 49 

Jenkins    &    Hardy    46 

Leonhardi,    Aug 46 

Liberty    Fountain    &    Gold    Pen    Co 43 

MaoLean'S    Magazine    50 

MaeDougall  Co.,  A.   R 10    11  39 

McCready    Co     44 

Mabie,  Todd  &  Co 45 

Matthews     Bros 53 

Menzies    &    Co 51 

Mittag   &    Volger    Back    cover 

Morton.    Phillips   &    Co 46 

National    Blank   Book    Co 40 

Nelson    &    Sons    5 


Payson's    Ink    

Peerless    Ribbon    &    Carbon    Co. 

Physical    Culture    Pub.   Co 

Poates    Publishing    Co 


Ramsay   &   Co 

Sanford    &    Bennett    Front    c 

Seneca    <  'a  mora    Co 

Sengbuscb   Self-Closln-g   Inkstand   Co 

Simpkin,    Marshall.    Hamilton,    Kent   &    Co 

Sme.id    Mfg.   Co inside   back   c 

Smith.    Davidson    ..V-    Wright    

Spencerian    Pen   Co 

Stafford's    Inks     

Stauntons,   Ltd 

Stephen's    Inks    

Stewart,    Kidd    Co 

Tuck    &    Co 

U.   S.    Playing   Ca  rd    Co 


46 

35 

56 

9 

52 

over 

37 

2 

8 

over 

5 

46 
42 
52 
14 
53 

52 

43 


Warwick    Bros.    &     Rutter     

Inside    front    cover    and  46 

Watson-Foster    Co 41 

Webster    &    Co 46 

Weeks    Mfg.    Co 45 

Wellington    &    Ward    50 

Westcott-Jewell   Co 52 

Whilehouse    &    Son     47 


BOOKSELLER      AND      STATIONER 


No  Tapes  (to  Tie  or  I  leeaj  I 
No  Annoyance,  No  Vexation. 


PERFECTION  TO  THE  FULLEST  EXTENT 


IN  PRESENTING 


The  Bandless  Filing  Envelopes 


No  Rubber  Bands  (to  Rot) 
No  Strings  (to  Break) 


We  can  truthfully  say  this  document-filing 
envelope  eliminates  the  objectionable  features 
of  all  other  document  files  now  on  the  market 
— old  and  new.  Made  of  stock  that  wears  well, 
is  practically  perpetual.  In  filing  in  your 
cabinet  it  slips  in  with  the  greatest  of  ease. 
Nothing  to  catch — not  necessary  to  first  in- 
sert the  hand,  no  strings,  tapes,  bands  or 
other  obstructions  —  having  a  smooth  sur- 
face on  all  sides,  it  is  easily  inserted.  In  a  few- 
words  the  neatest,  most  compact,  and  most 
practical  filing  envelope  ever  invented. 

It  saves  2$' /<  of  file  space.  All  practical  sizes 
always  in  stock.  Special  sizes  and  colors 
made  to  order. 


GUARANTEED  AS  REPRESENTED 
Manufactured  by  THE  SMEAD   MANUFACTURING  CO.,  Hastings,  Minn. 

CANADIAN  REPRESENTATIVES 

A.  R.  MACDOUGALL  &  CO.,  266-268  King  St.  W.,  Toronto,  Can. 


M()  0  K  S  E  LLER     AND      STATION  E  R 


Last  Minute  Wants  for 
School  Opening 

Blackboard  Brushes     Mathematical  Instruments 


Crayons 
Watercolors 
( Jompasses 
Drawing  Pins 
Drawing  Paper 
Erasers 

Exercise  Books 
Scribblers 
Foolscap 


Note  Books 

Pencils 

Penholders 

Pencil  Sharpeners 

Knlcrs 

School  Bags 

Pencil  Poxes 

Slates 

Slate  Pencils 


Buntin,  Gillies  &  Co.,  Limited 


Hamilton,  Canada 


The  Element  of  Dependability  in 

Typewriter  Ribbons 

and  Carbon  Papers 


Is   Daily   Becoming   of   Greater   Importance 

As  a  result  the  demand  for  "our  line"  is  largely  increasing.    We  cannot  impress 
too  strongly  the  merits  of  our  goods.     Come  to  us  for  all  your  needs  because  : 

WE  FILL  EVERY  REQUIREMENT  WE  SUIT  EVERY  PURPOSE 

MITT  AG  &  VOLGER,  Inc. 

Manufacturers  for  the  Trade  only 

Principal  Office  and  Factories:  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES: 

NEW   YORK,  N.Y.,  261  Broadway         CHICAGO,  ILL.,  205  W.  Monroe  St.         LONDON,  7  and  8  Dyers  Bldg.,  Holborn,  E.C. 

AGENCIES — In  every  part  of  the  world;   in  every  city  of  prominence. 


BookselleEStationer 

OFFICE  EQUIPMENT  JOUENAL 


The  only  publication  in  Canada  devoted   to   the   Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143149  Univer-ity  Ave.  WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.  88  Fleet  St.,   EX. 


VOL.  XXX. 


PUBLICATION     OFFICE:     TORONTO,     SEPTEMBER,     1914 


No.  9 


Remlv 
to    Write. 


Pens  that  Build  Business 


Sterling  Quality  wrought  into  every 
detail,  makes  sales  easy  and  satisfied 
customers  certain. 

S  ANFORD  &  BENNETT 
Fountain  Pens 

are  made  to  meet  every  practical 
need — and  combine  popular  designs 
with  Safety  and  Self-filling  Devices 
far  in  advance  of  any  other  line — 
at  Popular  Prices  always — S.  &  B. 
Quality  is  an  important  factor  for 
better  business  in  every  progressive 
stationery  shop. 

Write  for  Prices  and  Discounts. 


SANFORD  &  BENNETT  CO.  51-5^e0nR|f ne 


K  ..-nl.v 
to    Fill 


A 


,    4 


Ready 
to    Writi 


BOOKSELLER      AND      STATIONER 


Imperial  Loose  Leaf  Price  Books 


The  Imperial  Loose  Leaf  Price 
Hooks  have  a  metal  part  of  un- 
equalled strength  and  simplicity, 
operated  by  trigger  on  a  live 
spring,  which  relieves  the  strain 
of  opening  by  the  rings  and  thus 
preserving  their  alignment  and 
giving  permanent  life  to  the 
mechanism.  Bound  in  Black, 
Levant  Grain  Cowhide,  flexible, 
lined  with  tan  Keratol  and 
pocket  inside  front  cover. 

The  sheets  are  high-grade  Superfine  Linen 
Record,  carried  in  stock  in  five  forms,  and 
unruled. 

Indexes  are  strong  buff  linen  ledger,  with  cloth 
tabs  securely  glued.    One  letter  to  each  leaf. 


Imperial  Loose  Leaf  Memo  Books 


Imperial  Memorandum  Books  are  without 
question  the  lightest,  strongest,  simplest  and 
most  compact  ring  books  ever  put  on  the  market. 
Are  equipped  with  celluloid  follow-up  sheets,  which  keep  the  outside  sheets  clean 
and  protect  them  from  wear  and  tear.  Bound  in  genuine  Black  Morocco,  flexible, 
with  Black  Calf  finish,  Skiver  lining. 

Indexes  are  strong  Azure  Linen  Ledger,  with  leather  tabs  gold  lettered,  se- 
curely attached.    Two  letters  to  each  leaf. 

Complete  range  of  sizes  and  rulings  listed  in  our  new  catalogue.  If  your  copy 
has  not  reached  you  write  us  to-day. 


WARWICK   BROS.   &  RUTTER,   Limited 

MANUFACTURERS 
TORONTO 


BOOKSELLER     AND     STATIONER 


Vj 


Good 


L>£ 


ASK 

JOBBERS 
FOR 
PRICES 


GOODALL'S 

ENGLISH  PLAYING 
CARDS 

SELL  MORE  PLAYING  CARDS 

Concentrate  on  this  profitable  line.      See  that  your      ^^ 
stock  includes  the  following:  name 

«nriFTY  SALON  COLONIALS  ON  THE 

hJJdS   GoW  Edges.  50c.         Gold  Edges.  Large  Assortment.  25c.        BOXES 
IMPERIAL  CLUB 
Lar-e  Indexes.  60  Designs.  Used  by  the  Leading  Clubs,   Including  Ten 
°  Bicycle  Designs,   Price  25c. 

,„ wJSKES*-. *   Th«N™?„ri'l?:l"^„^"ils50c- 

PINOCHLE 

The  Demand  for  these  Cards  is  Steadily  Growin- 


AUBREY  O.  HURST 

REPRESENTATIVE 

32  FRONT  ST.  WEST 

TORONTO, 

ONT. 


r 


7\ 


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•6,™ 


BOOKSELLER     AND     STATIONER 


ACCOUNT  BOOKS 


(LOOSE 


RECIPES  BOOKS 


A  handy  size  RECIPES  BOOK— bound 
in  white  washable  Imitation  Leather — 
indexed  with  special  tabs,  complete  and 
useful. 


I-P  MEMORANDUM  BOOKS 

Five  new  sizes,  making  this  line  com- 
plete from  a  Vest  Pocket  to  Letter  Size. 

Also  COMPLETE  RANGE 

Price  Books,  Large  Ring  Binder,  Post  Binder,  Etc. 

Also  Forms  for  Every  Business  and  Profession. 

BLANK  BOOKS 

PEERLESS  SERIES-Every  Style,  Size 
and  Quality— most  complete  stock,  or 
made  to  order. 

BnuW N  BnuSij  limited 

Wholesale  Stationers,  Manufacturers  of  Account 
Books,  Loose-Leaf  Ledgers,  Leather  Goods,  Etc. 

Simcoe  and  Pearl  Streets,  TORONTO 


VfSSSSSSSSSS////////////S/W/S7S^^^^ 


46ooI&BirlftDl&. 


War  Conditions 

do  not  affect  the  prices  of 
these  British-made  Pictures 

We  have  a  big  stock  of  pictures 
retailing  at  25c  up,  and  would 
be  pleased  to  have  you  write  for 
prices  and  information  regard- 
ing same. 

Pictures  de  Luxe 

Our  selection  comprises  Engravings, 
Watercolors,  Humorous,  Religious,  Re- 
productions of  World's  Famous  Paint- 
ings, and  in  fact 

"Everything  in  Pictures" 

All  pictures  can  be  framed  in  our 
Montreal  factory  if  desired. 

These  offerings  will  appeal  to  you  and 
you  will  find  they  will  also  appeal  to 
your  trade. 

Your  margin  of  profit  is  large  and  you 
will  find  these  are  good  sellers. 

Remember  that  this  is  the  largest  assort- 
ment in  Canada,  and  it  is  good  busi- 
ness for  you  to  investigate. 

Come  to  our  showrooms  if  you  can,  but 
if  not,  drop  us  a  postcard  and  let  us 
send  you  full  particulars  regarding  this 
line,  together  with  prices. 

Paul  Saks 

Wholesale  Fine  Art  Dealer. 
460  Birks  Building 

Montreal 

Also  116  Charing  Cross  Road,  London,  Eng. 


BOOKSELLER     AND     STATIONER 


THE  COPP,  CLARK  CO.  LIMITED. 


TORONTO. 


HARBINGERS  OF  PROSPERITY  FOR  CANADA 

The  possibility  of  a  general  panic  in  trade  has  not  only  passed,  but  there  is  good  ground  for  believing 
that  the  war  which  is  devastating  Europe  will,  in  the  tinal  analysis,  be  a  benefit  rather  than  a  detri- 
ment to  Canadian  trade.  The  attitude  of  Canadians  generally  has  already  passed  from  a  feeling 
of  pessimism  to  one  of  hopeful  appreciation  of  Canada's  opportunity  to  develop  self-reliance  by 
reason  of  the  shutting  off  of  the  European  source  of  supplies  of  various  kinds  of  merchandise,  many 
of  which  can  be  replaced  by  goods  Made  in  Canada. 
It   is  a  time   for  aggressive   and   determined   action  to  advance   Canada's   prosperity. 

THERE'S  NOTHING  WRONG  WITH  CANADA 

It  is  still  essentially  an  agricultural  land.  Wheat  and  flour  in  abundance  have  gone  as  gifts  to 
Britain  in  her  time  of  trouble.  The  war  will  increase  the  demands  of  Great  Britain  upon  Canada  as 
the  Bread  Basket  of  the  Empire. 

These  Facts  are  Harbingers  of  Prosperity,  and,  therefore,  Canadians  should  be  of  good  cheer,  hopefully 
facing  the  future  and  immediately  setting  about  to  make  the  most  of  the  opportunities  afforded  by 
the  present  general  condition,  rather  than  holding  back,  thus  retarding  rather  than  promoting  progress. 
This   is  the   time   to 

PATRONIZE  CANADIAN  INDUSTRY 


Our  presses  have  been  working   day   and  night  printing    flags 

sizes  from  2  x  3  to  22  x  36  inches. 

Let  us  especially  mention   our   new  Canadian  Flag,  size   32   x   48   inches 

earliest  possible   delivery. 


We    offer    you    a    complete    range    of 
Rush   in  your   order   to   get 


MAPS 


Send  us  your  orders  for  maps  of  Europe 
and  the  different  European  countries:  also 
pocket  maps  of  the  War  Zone.  $1.75  a  dozen. 


REPEAT  ORDERS  FOR  SCHOOL  SUPPLIES 


You  will  be  sure  to  run  short  of  certain  lines  of  School  Supplies  and  Text  Books, 
rilled  the  day  they  are  received.     This  is  the  House  of   Good    Service. 


Our  stock  is  complete.      Orders 


THE  COPP,  CLARK  CO.,  LIMITED 

517  WELLINGTON  STREET  WEST,   TORONTO 


BOOKSELLER     AND     STATIONER 


Make  Your  Will 

effective  by  knowing  what  you  want  before  writing  to  manufacturer  or  jobber  for  fresh 
supplies  of  paste  and  mucilage. 

If  you  don't, 

look  out,  your  neighbor  will  be  first  to  show    the    most    modern    adhesive    in    both 
quality  and  equipment,  when  your  own  stock  will  be  out  of  date 

Call  for  "Gloy" 

until  you  get  it,  if  you  wish  your  customers  to  call 
for  you.  They  can  be  trusted  to  know  a  good  thing 
when  they  see  it. 

5  oz.,  10  oz.,  30  oz.,  and  160  oz.  bottles, 

Obtainable  from  the  leading  Jobbers. 

Information 

Obtainable  from  the  Canadian  Agents, 

A.  R.  MACDOUGALL  &  CO.,  266  King  St.   West,   Toronto 

or  the  Manufacturer 

A.  WILME   COLLIER,  8th  Avenue  Works,   Manor  Park,  London,  E.,  England 


*fi  WAVERLEY  FOUNTAIN  PEN.  29 

_   MACNIVENS.CAMERONlt_°  EDINBURGH.   ■ 


THE  PENS  WITH  THE  FAULTLESS  FLOW 

The  best   known   devices   that   make   fur  smooth,   regular  ink  flow   are  found   in   the 


ARO-MAiC 
WAVERLEY 

CAMERON 


FOUNTAIN  PENS 


The  "Aro-mac"  and  "Cameron"  are  most  serviceable  pens  at  very  moderate  prices,  and  are  made  in  all  sizes,  self-feedin<*  safetv  etc 
The  "Waverley,"  with  its  twin  feed,  and  gold  flexible  top  bar  on  the  nib,  is  the  last  word  in  Fountain  Pen  Efficiency.' 
The  patented  nib  contains  half  as  much  again  more  gold  then  any  other  nib.  Simple — Easy  to  clean — Nothing  to  get  out  of 
wider. 

THE  ARO-MAC  LINES 

ul'  Supreme  Steel,  and  Steel  Gilt  Pen  Nibs,  comprise  a  pen  point  for  every  style  of  hand-writing,  and  for  every  conceivable  purpose 
Of  irreproachable  quality,  being  made  of  highest  grade  steel,— beautifully  finished  and  individually  selected.  The  name  of 
Macniven  and   Cameron,  Ltd.,  of  Edinburgh,  is  your  guarantee  of  smooth   and    rapid    writing. 


i    WAVERLEY  PEN 

:  MACNIVEN4CAMER0N  U2 


hjr=,    MACWVf«  VCAME.S0N 

•C  QO  I  THE  OWL  PEN 


"They   come  as  a   boon   and   a   blessing  to   men. — The  "Pickwick,'   'The  Owl,'  and  the  'Waverley'  Pen." 
Beautiful   sample   card   and   price  lists   to   bonaflde  stationers   on   request. 

A.  R.  MACDOUGALL  &  CO.,  266  King  Street  West,  TORONTO 


o^ARO-MAG 


BOOKSELLER     AND      STATIONER 


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500  Window  Trims  Like  This. 


Now! 


A  complete  set  of  wood 
Window  Display  Fixtures 
for  the 

Stationery  Trade 

So  complete  in 
every  detail  that  you  can 
make  over  500  distinct 
Window  Trims  with  this 
one  set.  This  will  keep 
your  window  in  good  Trims 
for  the  next  dozen  years,  for 


$35.™ 


F.  O.  B.  Hamilton.  Ont. 

Write  for  particulars 

and  special 

Catalog 

No.  20 

You  then  can  order  through  your  jobber  or  direct 


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put  up  in  A  HARDWOOD.  HINGED-UD  STORAGE  CHEST 
(oiled  finish).     A  good  place  to  keep  any  part  of  the  set  that  is  not  being  used. 

Stock  Carried  in 

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BOOKSELLER   AND   STATIONER 


VfX1  llilllllllll  MG&SIIHIIIIIIII  MG&S  IIIIIIIIHII  MG&S  llllllllllll  MG&S  ||||||||||||  M 


It   took    five   editions    to    meet   the   initial 

demand  for 


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44 


Dr.  Richard  C.  Cabot's 

What  Men  Live  By" 


SO  great  has  been  the  interest 
in  the  message  of  this  book 
that  five  editions  were  called 
for  in  five  weeks,  and  it  immedi- 
ately became  the  best  selling  non- 
fiction  book  on  the  market.  Many 
booksellers  have  been  forced  to 
increase  their  supplies  of  this 
book,  and  one  has  already  dis- 
posed of  over  one  thousand  copies. 

The  appeal  of  "What  Men  Live  By" 
is  not  restricted  to  any  specific  class 
or  any  special  locality.  Tt  touches 
the  hearts  and  minds  of  people  of 
all  classes  and  stages  of  intelligence. 
Therefore,  the  results  other  hook- 
sellers  have  secured  in  their  localities 
you,  too,  can  easily  accomplish  or 
surpass  in  your  own. 

"What  Men  Live  By"  is  a  physi- 
cian's contribution  to  the  conduct  of 
life. 

A  doctor  sees  people  down  and  out. 
He  knows  that  they  need  more  than 
medicine  or  surgery  to  put  them  on 
their  feet.  He  watches  and  studies 
to  learn  what  actually  picks  them  up 
when  they  have  fallen  down.  He 
sees  all  sorts  of  remedies  tried — rest, 
travel,  solitude,  nature  study,  Chris- 
tian Science,  manual  training,  mar- 


riage, divorce,  self-culture,  deep 
breathing,  theosophy,  the  simple  life, 
the  strenuous  life,  and  many  more. 

Those  medicines  it  is  the  doctor's 
business  to  appraise,  noting  which 
are  transient  in  effect,  which  durable 
and  invigorating. 

Then  out  of  the  pharmacopoeia  of 
would-be  cures  tried  by  men  and 
women  in  all  ages,  he  selects  four — 
work,  plav,  love  and  worship — be- 
cause in  his  experience  thev  have 
proved  their  healing  -power.  But  not 
onlv  healing  power:  they  prevent  as 
well  as  cure.  In  sickness  and  in 
hen  1th  thev  are  open  to  all,  to  rich 
and  poor,  to  better  and  worse.  Thev 
nre  needed  by  all  of  us,  because  thev 
fulfill  the  basal  hopes  and  summon 
the  eagerest  faculties  of  mankind. 

The  writer  hopes  to  tempt  neople  into  staking; 
everything  on  these  four  issues,  never  more, 
never  less.  He  tries  to  show  in  detail  how 
work,  plav.  love  and  worship  should  run  side 
hv  side  through  the  whole  span  of  life  like 
four  colors  in  a  rainbow. 

Oet  this  book  on  dienlav  in  vour  store.  Make 
a  special  feature  of  it  in  your  windows.  Give 
it  a  prominent  place  on  yonr  shelves.  Its 
strong  and  universal  appeal  will  draw  to 
vour  store  a  large  range  of  customers  and 
handsomely  repav  any  effort  expended.  Just 
write  us  to-dav  for  quantity  discounts. 


(List  price  net  $1.50.) 


Seventh    Edition    Now    Ready 


McClelland,  Goodchild  &  Stewart 

Publishers,  Wholesale   and   Import   Booksellers         LIMITED 
264-266  King  Street  West,  Toronto 


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BOOKSELLER     AND      STATIONER 


Mrs.  Atherton's  Great  Novel 


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THE    RAFT.   By  Coningsby  Dawson.  Author  of  The  Garden  Without  Walls 
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Gideon's  Band 

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By  E.  P.  Oppenheim 
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A  story  of  war  in  the  makine.  Eneland  will 
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Mr.  Oppenheim  in  his  latest  novel. 

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By  H.  G.  Wells 
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By  Ralph  Connor.     Net  $1.25 

The  Wall  of  Partition 

By  Florence  M.  Barclay.     Net  $1.35 

Oh,  James 

By  H.  M.  Edgington.     Net  $1.30 

The  Poet 

By  Meredith  Nicholson.     Net  $1.50 
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The 

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Messenger 


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The 
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Fourth  of  June 

Grace  S.  Richmond 
The  Novelist  of  the  Home 
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Sixpenny  Paper  Novels.  By  Conan  Doyle,  Gar- 
vice,  Rider  Haggard,  W.  W.  Jacobs,  A.  E.  W. 
Mason,  Effie  Rowlands,  H.  G.  Wells,  Stanley 
Weyman,  etc.,  etc. 

Sevenpenny  Cloth  Novels.  By  Jack  London,  Gar- 
vice,  Vcre  Stackpoole,  H.  G.  Wells,  Gilbert 
Parker,  LeQucux,  L.  T.  Meade,  Rider  Hag- 
gard, etc.,  etc. 

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W.  Jacobs,  Vcre  Stackpoole,  John  Oxenham, 
Eden   Philpotts,   Mrs.    Humphry   Ward,   etc. 


The  Army  and  Navy.  Illustrated  Weekly.  Which 
will  appeal  to  Canadians  and  be  the  Leading 
Illustrated  Authority  on  the  War. 

The  War  of  Nations.  Weekly.  By  William  Le 
Queux  and  will  undoubtedly  prove  the  Best 
Record  of  the  Present  War. 

The  Strand  War  Map     in  Paper  and  Linen,  at 

Popular  Prices.     This  is  a  splendid  map  and 
is  selling  faster  than  it  can  be  printed. 


Music  Lovers'  Library.     A  splendid  selection,  by  all  the  best  composerj. 

Periodicals.     The  Strand,    Tid-Bits,    Ladies'  Field,   Country  Life,    Wide    World  Magazine,    Grand   Magazine,    The 
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Send  for  comprehensive  lists  to 

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ON  THE  PINNACLE 


BAMBI 

BY  MARJORIE  BENTON  COOKE 
Illustrated,   Cloth  $1.25  Net. 

The  gayest,  cleverest,  most  scintillating 
piece  of  romantic  comedy  that  has  been  pub 
lished  in  a   long,   long  time. 

Bambi  is  so  glad  to  be  alive  that  life  in 
her  company  becomes  a  gay  adventure  with 
little  bowers  by  the  way  for  love  and  laughter. 
And  what  delight  she  does  get  out  of 
thing!  She  Mil!  take  you  in  charge  com- 
pletely— just  as  she  did  with  Jarvis — and  you 
will  follow  very  joyfully  in  the  footsteps  of 
this  lady  who  sprinkles  fun  and  light-hearted 
courage  as  she  goes.  Nothing  daunts  her, 
nothing  stops  her,  and  hers  is  a  victory  of 
feminine    wit    and    charm. 

WORLD'S  END 

BY  AMELIE  RIVES  (Princess  Troubetzkoy) 
Illustrated,   Cloth   $1.25  Net. 

This  novel  tells  a  love  story  which  gives 
full  expression  to  the  most  vivid  and  touching 
of  human  emotions.  In  it  strength  and 
nobility  of  character  prevail — after  a  drama- 
tic  struggle — against   the   petty   and   base. 

Phoebe,  a  young  Virginian,  blooms  with 
the  charm  of  the  south.  Her  cousin  Richard 
is  a  fascinating,  abnormally  clever  artist, 
with  a  twisted  view  of  life.  Owen,  Richard's 
uncle,  is  his  opposite — quiet  and  strong  in 
body,   mind  and  emotion. 

The  fine  old  Southern  estate  "World's 
End,"  and  all  the  characters — even  down  to 
the  funny  and  lovable  negro  servants — are 
warmly  pictured  through  the  author's  liquid 
style. 


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SUPPLEMENTARY  READERS  1914-15 


The  following  list  of  Texts  have  been  selected    by    the    various    Provincial 
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We're  launching  a  National  Advertising  Campaign  on  Steele's 
Game  of  Base  Ball  —  directed  at  your  customers.  Get  Ready! 
Here's  the  newest,  greatest  Base  Ball  game.  It's  the  only  game  duplicating 
every  play  that's  possible  in  our  great  National  Sport ! 

It's  a  game  all  will  play.  It  fascinates  the  whole  family.  There's  always  a  tense  uncer- 
tainty of  what's  going  to  happen  next.  "Holds  your  interest  like  a  thirteen  inning  tie!" 
— says  Johnnie  Evers.  A  million  combinations  are  possible.  Game  can't  be  "called" — 
nothing  to  get  out  of  order.  Played  around  the  world  by  the  Sox-Giants.  Endorsed  by 
other  renowned  Base  Ball  Stars. 

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10 


BOOKSELLER     AND     STATIONER 


"Business  As  Usual" 

NO  INCREASE  IN  PRICES 
NO  DEPLETION  OF  STOCK 
NO  FURTHER  DELAY  IN  SHIPMENTS 


Thanks  to  the  British  Navy,  importation  is  almost 
normal.  Our  stocks  have  been  replenished  and  are 
now  larger  than  ever. 

Please  do  not  tell  us,  Mr.  Bookseller,  that  the  only 
thing  people  are  reading  is  the  daily  newspaper.  If 
so,  who  is  to  blame.  See  to  it  that  YOUR  customers  at 
any  rate  are  offered  books  of  real  interest  bearing  on 
the  struggle.  Here  are  the  three  best  and  most 
popular  war-books: — 

Universal  Hand  Atlas 

370  pages  of  maps,  including-  Belgian  Frontier, 
cities  of  Antwerp,  Brussels,  etc.,  Kiel  Canal, 
the  North  Sea.  A  volume  small  enough  to  go 
in  your  pocket  and  yet  complete  enough  to 
challenge  comparison  with  the  hest  library 
Atlas.  A  Toronto  bookseller  has  sold  over  two 
hundred   copies.     Price  70c.  postpaid. 

A  German  Plot  Against  England 

is  the  theme  of  "The  Riddle  of  the  Sands,"  a 
thrilling,  well-written  novel  of  mystery  in  Nel- 
son 's  famous  Sevenpenny  series. 

The  author  is  an  authority  on  Military  Matters, 
and  his  book  created  such  a  stir  as  to  lead  the 
War  Office  to  investigate  the  feasibility  of  the 
plot. 

It  is  illustrated  with  four  charts  of  the  Dutch 
and  German  Coasts. 

Further  shipment  just  arrived.    Price  20  cents. 

The  War  in  the   Air 

by  H.  G.  Wells,  also  in  our  Sevenpenny  Series 

Did  you  receive  our  circular  headed  "A  Budget 
by  H.  G.  Wells,  also  in  our  Sevenpenny  Series, 
of  War-books"?    If  not,  let  us  know. 


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11 


HIGGINS' 
TAURINE  MUCILAGE 


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'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
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corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  tosight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
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A  Good 
Suggestion 


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terested in  any  method 
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head  gets  a  copy  of  the 
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Write  for  special  offer. 


BEST 


FALL  SELLERS 

Glance  over  the  following  Authors 
and  titles  which  occupy  a  prominent 
place  in  Briggs'  Fall  List. 

Think  what  a  display  of  these 
Authors'  Names  in  your  window 
will  do  during  the  next  four  months : 

RALPH   CONNOR. 

The  Patrol  of  Sundance  Trail   $1.25 

FLORENCE  L.   BARCLAY. 

The  Wall  of  Partition   1.50 

R.  W.  SERVICE. 

The  Pretender 1.25 

GEO.  BARR  McCUTCHEON. 

The  Prince  of  Grai^tark 1.25 

MARY  JOHNSTON. 

The  Witch 1.50 

SIDNEY  MACALL. 

Ariadne  of  Allan  Water 1.25 

ALICE  HEGAN  RICE. 

The  Honorahle  Percival  1.00 

H.  A.  VACHELL. 

Quinnies 1.25 

SAMUEL  HOPKINS  ADAMS. 

The  Clarion 1.35 

HOLWORTHY  HALL. 

Henry  of  Navarro,  Ohio 1.00 

NEW  CANADIAN  NOVELS. 

THURLOW  FRASER. 

The  Call  of  the  East. 

A  full-of-life  book  by  a  well-known 
Canadian  Divine  of  the  Ralph  Con- 
nor type.  This  book  has  several 
chapters  descriptive  of  real  war  and 
will  be  read  with  avidity  .  .  .  .$1.25 

R.  j.  c.  STEAD. 

The  Bail  Jumper. 

A  typical  Western  Canadian  story 
by  a  well-known  Canadian  who  has 
already  made  his  reputation  in  the 
field  of  letters $1.25 

WILLIAM  BRIGGS,  Publisher 

29-37  Richmond  St.  West 
TORONTO,  ONT. 


12 

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EVERT!  DIP—  XO  WASTE— NO  EVAPORATION— DUST-PROOF.  The  ink  comes  fresh  from  the  pen  at  all  times, 
whether  it  has  been  in  the  stand  two  months  or  two  years. 

Little  wonder  then  that  they  have  withstood  the  many  severe  and  critical  tests,  that  thousands  of  large  corpora- 
tions, banks  and  business  houses  have  adopted  it  generally,  and  that  the  United  States  Government  alone  have 
in  daily  use  over  20,000  Sengbusch  Inkstands. 

Little  wonder  then  that  Sengbusch  dealers  find  it  an  easy  matter  to  sell  Sengbusch  inkstands — not  alone  in  single 
orders,  but  rather  in  complete-equipment  orders — that  Sengbusch  sales  mean  continuous  profits.  Write  us  to-day 
for  selling  aids,   liberal   discounts  and   special  Canadian  catalogues  bearing  your  imprint. 

Sengbusch  Self-Closing  Inkstand  Co.,  200  Stroh  Building,  Milwaukee,  Wis. 


BOOKSELLER     AND     STATIONER 


13 


Made  in  Canada 


Carter's  Writing  Fluid 

Here  is  a  blue-black  standard  office  ink.  It  is 
especially  adapted  for  uses  where  a  free-flowing, 
fine-writing,   non-fading  ink  is  required. 


AJter  all,   no  ink  like 
Carter's. 

The 

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356  St.  Antoine  St. 
Montreal 


Carters 


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NOW    IS   THE   TIME   to   order 
your  Winter  supply  of 

INK,  MUCILAGE 
AND  PASTE 

Prompt  shipment  can  be  made  of 

Stephens'  Inks 

Stafford's  Ink  and  Mucilage 

Underwood's  Ink  and  Mucilage 

Waterman's  Fountain  Pen  Ink 

Carter's  Paste 

Le  Page's  Mucilage  and  Liquid  Glue 

Higgins'  Drawing  Ink 

Gloy  and  Seccotine 

Order    promptly    and    avoid    disappointment. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


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No.  22.   $60  Per  Gross 


LI  BERTY 
FOUNTAIN  PEN  CO-  NY. 


SPECIAL — like  to  make  big  money  on  a  special  line? 

In  appreciation  of  your  efforts  to  make  Liberty  Fountain  Pens  as  well  known  in  Canada  as  they  are  in  the  States,  for  a  limited 
time  only  we  are  making  you  a  Special  Offer  of  one  gross  for  .ffiO.  These  pens  are  solid  gold,  pointed  with  Iridium,  and  the 
workmanship  on  the  barrels  cannot  be  surpassed  by  pens  of  higher  cost.  They  sell  regularly  at  $1.00  to  $1.50,  and  reckoned 
at   this   rate  you   will   see  the  gross   will   bring  you   a   profit   of  $*•!  or   more  on   an  investment  of  only  $60. 

LIBERTY  FOUNTAIN  AND  GOLD  PEN  CO..  69  Cortlandt  Street,  NEW  YORK  CITY 


No.  2  Safety,  $7  doz. 


LIBERTY 

,  FO.UNTA IN  PEN  .GO.  N . Y.  [ 


Westcott-Jewell  Co.  Sen;caYFalu 

RULER  MAKERS  EXCLUSIVELY 

Here's  another  new  one — a  full  beveled 
ruler  for  a  penny — The  biggest  seller  of 
them  all.  Don't  neglect  sending  for 
Catalog  and  samples. 


A.  RAMSAY  &  SON  CO. 

Agents  for  Winsor  & 
Newton,  London;  carry 
a  complete  line  of  Artists' 
Materials. 

A.  RAMSAY  &  SON  CO.,  Montreal 


14  BOOKSELLER  AND  STATIONER 


kW//W///W///W^^ 


' 


WAR  PICTURE  STAMPS 

The  Latest  Patriotic  Novelty 

There  is  a  great  demand  everywhere  to-day  for  pictures  of  the  men  and  ships  that  are  taking  part  in 
the  present  War. 

This  demand  will  increase  as  the  War  develops  and  the  great  ships  and  men  get  into  the  history- 
making  contests  of  the  near  future.  The  "Queen  Mary,"  "Lion"  and  other  ships  engaged  in  last  week's 
victorious  battle  are  included  in  our  new  edition  of    War  Picture  Stamps. 

We  are  putting  on  the  market  4  sheets  of  12  pictures  each. 

No.  105  Canadian  Soldiers  who  are  fighting  for  the  Empire  in  Europe. 

No.  106  Great  Leaders  of  Britain  and  France. 

No.  107  Battleships  which  keep  the  seas  for  Britain. 

No.  108  British,  Colonial  and  French  Battleships  and  Cruisers. 

These  are  all  beautiful  half-tone  reproductions  of  leading  soldiers,  battleships  and  fighting  craft 
belonging  to  Britain  and  her  Colonies,  and  France.  The  pictures  are  all  printed  on  a  Union  Jack  back- 
ground and  are  very  striking.  They  will  undoubtedly  be  in  great  demand.  We  supply  striking  window 
advertising  which  will  undoubtedly  attract  crowds. 

Price  $3.00  per  hundred  sheets,  $29.00  per  1,000  sheets.  Postage  or  express  prepaid  by  us.  Samples 
sent  on  request. 

THE  CANADIAN  PICTURE  STAMP  CO.,  LTD. 

Room  306  Booth  Building,  Ottawa,   Canada 


* 


fejggg^^Ba^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^E: 


PERSISTENCY  IN  ADVERTISING 

One  stroke  of  a  bell  in  a  thick  fog  does  not  give 
any  lasting  impression  of  its  location,  but  when 
followed  by  repeated  strokes  at  regular  intervals 
the  densestfog  or  the  darkestnight  can  not  long  con- 
ceal its  whereabouts.  Likewise  a  single  insertion 
of  an  advertisement — as  compared  with  regular 
and  systematic  advertising — is  in  its  effect  not 
unlike  a  sound  which,  heard  but  faintly  once, 
is    lost    in    space    and    soon    forgot.  —  Printing  Art. 


BOOKSELLER     AND     STATIONER 


15 


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It  Sticks 


MMMMMMIUffi 


mwmoftiy 


TRADE     MAR 


GLUE 

A  pure  fish  glue  made 

according  to  the  Dennison 

standard  of  quality 


FROM    TEN    CENT    TUBES 
TO    GALLON    CANS 

WRITE  FOR  SAMPLE 


iitiifaeiiiiiticf  v©o: 

THE  TAO   MAKERS 

Toronto,  160  Richmond  Street  West 

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Boston  New  York  Philadelphia 

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Esterbrook 
Pens  are 
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Write  to-day  for  cata- 
log and  particulars  about 
our  display  cases. 

ESTERBROOK  PEN  MFG.  CO. 

New  York  Camden.  N.  J. 

BROWN  BROS..   LIMITED 

Canadian   Agents  -  Toronto 


CL 


14 


if 


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lllf 


IMP€R*IAL 


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TORONTO ,  MONTREAL .  WINNIPEG 


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l|U<IIIIIIIMIIUIIIIIIIMII)lllllllllllllllllll«UIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIi|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIlllllllIIIIIa«i' 

Here  is  the  Latest!  $1.25 

It  is  going  to  be  a  big  seller 

THE  GREATER  LAW 

BY  VICTORIA  CROSS 

We  have  the  sole  Canadian  rights  for  the  sale  of  this  book. 
The  demand  is  going  to  be  large,  so  place  your  order  now 
while  the  first  edition  lasts. 

Imperial  News  Company,  Limited 


► 


MONTREAL 
254  Lagauchetiere  West 


TORONTO 
93M!  Church  Street 


WINNIPEG 
376  Donald  Street 


16  BOOKSELLER     AND     STATIONER 


War  Measure 


T 


kHE  manufacturer  of  the  world 

famous  Stephens'  Ink 

undertakes  to  guarantee  deliveries 
in  Canada,  as  per  following  cable— 


THE    ALL    BRITISH    CABLE    ROUTE. 

Form  No.  2  c 


The  Anglo-American  Telegraph  Company,  Limited 

ESTABLISHED-ISee-. 

EIGHT    DIRECT     CABLE     ROUTES 

BETWEEN 

THE    DOMINION    OF    CANADA    AND    EUROPE. 


CABLEGRAM    RECEIVED  at  No.  44  St.  Francois  Xavier  Street,  Montreal. 

CB    35   U 

London  36,   Aug  15/14 

W.  G.  M.  Shepherd 

Montreal 

We  will  replace  all  consignments  of  Stephens'  Ink 
seized  or  destroyed  by  the  enemy.        <r 

Henry  C.  Stephens       A* 

\ 

5.43  p.m.  Q/\ 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


War  Presents  Unusual  Opportunities 

Dealers  Are  Advised  to  Concentrate  on  Timely  Books  and 
Side  Lines  of  a  Patriotic    Nature — Some  Good    Suggestions 


SOME  people  are  forever  harping  on 
the  strain  that  "war  hurts  busi- 
ness," and  in  doing  so  they  exclude 
from  their  vision  altogether  the  many 
possibilities  for  increased  business  in 
some  lines  as  a  direct  result  of  the  same 
cause.  Let  none  of  us  waste  time  or 
energy  in  useless  lamenting  because  this 
or  that  Canadian  product  is  cut  off  tem- 
porarily from  its  customary  export 
market.  Let  us  consider  rather  the  com- 
pensating advantages  and  opportunities 
of  war  conditions  to  Canada  and  then 
proceed  to  take  advntage  of  them. 

The   Booksellers'    Opportunity. 

Booksellers  and  stationers  are  by  no 
means  out  of  it  as  a  result  of  the  disar- 
rangement of  shipping  and  consequently 
of  international  trade.  It  is  true  that 
some  inconvenience  will  probably  be 
caused  by  the  cutting  off  of  supplies  of 
toys,  dolls  and  fancy  goods  from  Con- 
inental  Europe,  but  on  the  other  hand 
there  are  available  lines  that  will  re- 
place these  as  gifts  and  in  addition  to 
this  dealers  have  an  exceptional  oppor- 
tunity to  benefit  by  additional  business 
in  timely  books,  maps,  atlases  and  pat- 
riotic goods.  A  list  of  suggestions  along 
this  line  appears  on  this  page.  The  use 
of  some  of  the  articles  mentioned  w7ould 
provide  an  appropriate  window  display 
that  would  be  sure  to  draw  favorable  at- 
tention  and   pntronage. 

Big  Range  of  Timely  Books. 
The  war  has  already  turned  attention 
to  a  wide  range  of  books — both  fiction 
and  non-fiction — having  a  bearing  on  the 
situation,  but  there  is  a  big  field  open 
right  here  for  the  book  department  that 
should  be  thoroughly  cultivated  during 
the  next  few  months.  There  is  at  pres- 
ent an  almost  insatiable  thirst  for  know- 
ledge nbont  the  countries  involved  in  the 
war.  To  meet  this,  authoritative  works 
are     to     be     bnd     covering     practicnlty 


every  phase  of  past  and  present  history 
— social,  economic,  political.  Books 
about  the  military  activities  and  suc- 
cesses or  defeats  of  the  past  are  in  de- 
mand also,  particularly  those  suggested 
in  the  list.  Then  there  are  books  about 
imaginary    wars,   reference    to    which   is 


War  Time  Suggestions 

Things  Yju  Can  Sell 
NOW 

Newspapers   and    Magazines. 

Books  directly  relating  to  or  throw- 
ing light  upon  any  of  the  countries  in- 
volved in  the  war  tbeil  rulers,  military 
policy,   etc. 

Books  about  Franco-Prussian  War. 
Russo-Japanese   War,   Boer  War,   etc, 

Books  about   Imaginary   Wars. 

Foreign  Language  Dictionaries  and 
Phrase   Books  for  Troops. 

Atlases — "War  Maps"  of  Europe  and 
the    World. 

Boy  Scout  Books  and   Supplies. 

Framed  and  Unf rained  War  Pictures, 
Pictures  of  King  Edward  and  Queen 
Mary   and    the    rulers   of   allied    nations. 

Patriotic   Music. 

Flags.  Bunting,  Decorations,  Flag 
Pins  for  Wearing- — British  and  Combin- 
ation  British   and   French. 

Stationery,  Scribblers  and  Exercise 
Books  having  Patriotic  Boxes  or  Cov- 
ers. 

Post  Cards — Patriotic  View,  Coat  of 
Arms,  Flag  Designs,   etc. 

War    Picture   Stamps. 


made  in  another  article  in  this  issue. 
Some  of  these  are  disturbingly  pro- 
phetic, and  nearly  all  of  them  make 
n  :"'ty  interesting  reading. 

French-English  and  English-French 
dictionaries  and  phrase  books  should 
have  a  ready  sale  to  Canadian  volunteers 
enlisting   for   foreign    service.      German 


and     Russian     might  '  also     be     sold     in 
pocket  editions. 

It  goes  without  saying  that  atlases 
and  maps  are  experiencing  a  remarkable 
popularity.  In  fact  two  atlases  are 
among  the  publishers'  best  sellers,  listed 
on  another  page  in  this  issue,  and  yet, 
even  in  this  line,  there  is  no  doubt  room 
for  pushing  the  demand  still  further. 
Every  person  who  reads  a  newspaper 
should  have  at  least  a  map  of  Europe 
ar.d  a  pocket  atlas  in  order  to  follow  the 
events  from  day  to  day. 

Quenching  the  Thirst  for  News 

The  public  is  clamoring  for  the  latest 
news  of  the  war  and  the  newspapers  are 
doing  their  best  to  supply  the  demand. 
The  situation  presents  an  unexcelled  op- 
portunity for  newsdealers,  even  those  lo- 
cated in  small  towns,  to  double  or  even 
treble  their  sales.  Most  of  your  cus- 
tomers can  now  be  induced  to  buy  two 
papers  for  every  one  they  bought  before 
the  war  started.  Why  not  make  a 
special  campaign  for  new  subscriptions? 
Get  a  morning  paper  reader  to  subscribe 
for  an  evening  paper  also  and  vice  versa. 
If  a  customer  already  takes  both  sug- 
gest an  illustrated  weekly  to  sum  up  the 
events  of  the  week.  Speaking  of  illus- 
trated weeklies  a  suggestion  might  be  in 
order  in  connection  therewith.  The  de- 
mand for  English  papers  of  this  class 
has  become  enormous  —  so  much  so 
that  some  of  the  more  popular  have  been 
unable  to  meet  the  increased  demand 
owing  to  the  shortage  of  paper  and  the 
consequently  limited  editions.  There 
are,  however  some  papers  not  so  well 
known  and  also  some  new  ones  bearing 
directly  on  the  war.  that  are  really  very 
excellent  and  could  be  readily  sold  in 
place  of  the  better  known  ones.  If 
booksellers  want  to  reap  the  maximum 
profit  during  the  war  they  will  need  to 
resort  to  ingenuity  in  introducing  new 


18 


BOOKSELLER     AND     STATIONER 


papers.  This  advice  applies  particular- 
ly to  news  stand  sales,  which,  of  course, 
are  very  heavy  at  present.  Don't  over- 
look the  one  cent  and  five-cent  pieces 
that  can  be  taken  over  the  newspaper 
and  magazine  counter  during  the  war. 
This  department  deserves  your  best  at- 
tention at  this  time. 

War  Will  Give  Boost  to  Boy  Scout 
Movement. 

The  fall  is  always  a  good  season  for 
business  in  boy  scout  lines  but  this  year 
should  break  all  previous  records.  The 
ranks  of  the  boy  scouts  are  certain  to  be 
swelled  by  many  ardent  young  spirits, 
each  of  whom  will  want  a  complete  pre- 
liminary outfit.  "Be  prepared." 

In  the  Picture  and  Music  Departments. 

Pictures  of  King  George  and  Queen 
Mary  of  England,  King  Albert  of  the 
Belgians,  President  Poincare  of  France, 
and  even  "the  Czar  of  all  the  Russias" 
will  sell  now  if  ever  and  a  good  display 
of  framed  and  unframed  portraits  of 
these  popular  rulers  would  in  all  pro- 
liability  cause  a  surprising  demand. 
"The  Thin  Red  Line."  and  other  like 
masterpieces  will  have  a  return  to  popu- 
larity. The  very  sight  of  them  at  this 
time  would  inspire  their  purchase. 

Everyone  is  singing  or  would  like  to 
sing  "0,  Canada,"  "Rule  Britannia." 
and  other  favorite  patriotic  selections. 
If  you  have  not  a  music  department 
start  one  on  a  small  scale  and  try  it 
out. 

Decorate  Your   Store. 

There  has  already  been  a  fair  demand 
for  flags  and  decorative  material  and 
this  will  reach  its  height  when  decisive 
victories  come  to  the  allies.  In  the  mean- 
time it  can  be  stimulated  by  enterpris- 
ing dealers  by  means  of  displays,  news- 
paper advertising,  etc.  Is  your  own 
store   decorated  ?     Keep  the  flag  flying. 

Intense  enthusiasm  will  break  out 
sooner  or  later  during  the  war  just  at 
it  did  on  several  occasions  during  the 
South  African  War  and  fireworks  will 
be  in  demand.  This  should  be  kept  in 
mind  and  stocks  on  hand  checked  up. 

Stationery  and  Post  Cards. 

Naturally  at  a  time  like  this  patriotic 
stationery  boxes,  writing  pads,  etc.,  will 
be  in  good  demand.  Even  the  very 
youngest  buyers  of  scribblers  and  ex- 
ercise books  will  prefer  those  with  a 
flag  or  picture  of  the  King  on  the  cover. 
Try  it  and  see. 

In  the  post  card  department  it  would 
be  well  to  devote  an  entire  rack  or  at 
least  a  section  of  one,  to  the  display  of 
appropriate  cards  such  as  flag  and  coat 
of  arms  designs,  views  of  local  armories, 
soldiers  at  drill,  war  vessels,  etc.  The 
range  is  almost  unlimited.  Try  a  patri- 
otic post  card  rack  during  the  war.    You 


cannot  lose  anything  and  your  increased 
post  card  sales  may  agreeably  surprise 
J  on. 

Money  Tightness  Will  Divert  Trade  to 
Bookstores. 

There  is  another  feature  of  the  pres- 
ent situation  that  is  going  to  benefit  the 
book  and  stationery  trade  this  fall  and 


AN  INSPIRATION   TO   THE 
CANADIAN   TRADE. 

A  letter  that  should  inspire  the 
Canadian  trade  to  face  the  present 
situation  rationally  and  confidently  was 
received  from  Blaekie  &  Son.  Edin- 
burgh, written  under  date  of  August 
is.  It  was  addressed  to  Harold  Copp, 
Toronto,  the  firm's  Canadian  represen- 
tative, who  kindly  acceded  to  the  re- 
quest of  Bookseller  and  Stationer  for 
permission  to  publish  it.  The  letter 
reads   as   fallows  : 

"We  are  in  receipt  of  your  favor  of 
tile  otli,  and   note   the  effect  the  war  has 

had      a] business      conditions      in 

Canada.  We  had  the  same  anxieties 
in    the    Mother   Country,    but   are    glad 

to  report  that  since  the  5th  the  feeling 
of  confidence  lias  daily  Improved,  ami 
we  now  expect  that  trade  will  take  its 
natural  course,  of  course  we  do  not 
expect  a  "big  season."  lint  the  assnr 
ance  of  security  to  this  country  and 
the  financial  position,  together  with  the 
determination  of  the  whole  population 
to  make  the  best  of  it,  a.re  factors  that 
ensure   a    steady    trade. 

"Shipping    is    now    taking   its    normal 

course,  and  the  unwarranted  Increase 
in  rates,  we  think,  will  speedily  drop. 
We  are  glad  to  know  that  no  orders 
have  been  cancelled  in  the  Dominion. 
We  have  cables  from  Australia.  New 
Zealand,  and  other  parts  of  the  Empire, 
urging  Immediate  shipment  of  their 
orders,  and  we  are  glad  to  know  that 
we    shall    have    such    support. 

"The  real  hardship  of  this  war  will 
not  be  any  anxiety  about  our  Army 
or  Navy — they  are  fit  and  ready.  It  is 
the  possible  large  numbers  of  unem- 
ployed among  ail  classes  that  will  be  a 
matter  of  grave  concern  to  the  athori- 
ties.  All  employers  of  labor  are  strain- 
ing eveiy  nerve  to  keep  their  workers 
going,  and  the  best  help  that  the  Do- 
minion can  render  the  Mother  Country 
is   in    the  form    of  "more   orders." 

"As  fnr  our  goods,  they  are  all  en- 
tirely "British  made,"  and  we  wish 
you  would  emphasize  this  point.  Large 
Quantities  of  picture  books  printed  in 
Germany  will  not  be  available  this 
year,  and  this  should  increase  our 
turnover.  Then  there  is  likely  to  be  a 
dearth  of  toys  usually  made  on  the 
Continent,  and  this  should  lead  to  an 
increased  sale  of  the  cheaper  picture 
books." 

(Signed)   Blaekie  &   Son,   Limited, 

H.   R.   Brabrook.    Manager. 

Surely  when  such  a  letter  as  the 
above  comes  from  a  firm  situated  on 
the  very  fringe  of  the  war  scone,  we  in 
Canada  are  little  less  than  cowards  if 
we  do  not  strain  every  endeavor  to 
maintain  business  conditions  in  this 
country  at  their  normal  status.  Let 
us  borrow  also  the  sentiments  of  good 
cheer  and  hopefulness  that  radiate  from 
this  letter. 


during  the  gift-giving  season  particu- 
larly. There  is,  as  we  all  know,  a  per- 
fectly natural  feeling  that  during  a  war 
of  such  enormous  proportions  as  the 
present  one  Canada  is  going  to  be  call- 
ed upon  to  bear  part  of  the  financial 
burden,  with  the  result  that  money  will 


not  flow  so  freely  as  in  some  years  past. 
The  lines  first  to  suffer  and  slowest  to 
recover  are  those  of  high  price  and  that 
give  comparatively  small  return  for  the 
money  expended,  such  as  jewelry,  for 
example.  This  condition  is  sure  to  re- 
act  very  satisfactorily  on  the  sale  of 
1'ooks,  fancy  stationery,  art  novelties, 
etc. 

Books  for  Presents  This  Year. 

The  season  of  heavy  gift-buying  is 
still  several  months  away  but  book-sell- 
ers and  stationers  are  quite  safe  in  ar- 
riving at  the  conclusion  that  the  coming 
season  is  going  to  be  a  good  one  for 
hooks,  stationery,  fountain  pens  and 
other  lines  suitable  for  gift-giving.  This 
has  been  proven  over  and  over  again  in 
the  past.  When  people  feel  the  neces- 
sity of  restricting  their  expenditures  the 
natural  thing  to  do  is  to  choose  for  gifts 
articles  that  will  give  the  maximum  of 
pleasure  at  the  minimum  of  cost.  What 
can  be  better  for  this  purpose  than  books 

tiction,  poetical  works,  gift  editions, 
;ut  productions,  etc. 

Start  a  Campaign  Now. 

Hammer  this  thought  home  to  your 
customers  for  the  next  four  months.  Just 
speak  of  it  as  though  it  should  be  taken 
for  granted  and  you  will  turn  a  lot  of 
trade  your  way  that  might  have  been 
drifting  everywhere  if  you  hadn't  set 
people  thinking.  The  proposition  is 
sound  and  reasonable.  Draw  a  mental 
picture  for  your  customers  of  the  im- 
mense pleasure  their  friends  will  derive 
from  reading  a  good  book.  A  book  of 
poems,  for  instance,  they  will  cherish 
and  read  again  and  asain.  And  then 
consider  the  cost.  We  are  all  trying  to 
save  money  and  after  all  it's  not  hard 
to  cut  down  on  our  Christmas  giving 
and  still  give  our  friends  a  great  deal  of 
pleasure  by  remembering  them  with 
books. 

There  is  another  reason  for  the  cer- 
tain-to-be popularity  of  books,  boxed 
stationery,  fountain  pens,  etc.,  this  year, 
and  that  is  the  cutting  off  of  supplies  in 
many  imported  lines.  Books  and  pic- 
tures and  art  publications  will  replace 
jewelry.  Toy  books  of  all  kinds,  boys' 
and  girl's  annuals,  etc.,  can  be  readily 
substituted  for  toys  and  dolls,  should 
these  be  unavailable.  Useful  gifts  such 
a«  boxed  stationery,  fountain  pens,  etc., 
will  be  welcome  substitutes  for  imported 
art  novelties  that  cost  a  lot  and  are 
merely  ornaments.  Make  the  slogan  for 
this  year:  "Buy  Useful  Presents,"  and 
the  trade  will  come  to  your  store  in  re- 
sponse. 

And  at  the  same  time  don't  overlook 
the  immense  possibilities  for  stimulating 
the  sale  of  timely  books  and  patriotic 
lines  in  consequence  of  the  prominent 
part  Canada  and  the  whole  British  Em- 
pire is  taking  in  the  European  War. 


Toys,  Dolls  and  Fancy  Goods  Hardest  Hit  by  War 

First  Shipments  Received  in  Some  Lines — None  at  all  in  Others 
— Shortage  in  Some  Lines  Will  Result  in  Increased  Demand  for 
Those  Available  —  British  and  Canadian  Goods  Will  Get 
Foothold. 


IN  times  of  peace  prepare  for  war." 
— In  times  of  war  be  ready  for 
anything.  The  great  European 
struggle  has  already  turned  the  world 
upside  down  —  commercially  speaking — 
and  almost  every  line  of  business  is  now 
engaged  in  trying  to  adjust  itself  to 
new  conditions  brought  about  by  the  in- 
terruption to  international  trade.  Al- 
though, of  course,  every  one  of  the  coun- 
tries involved  is  more  or  less  seriously 
affected,  it  is  generally  agreed  that 
Germany  is  most  completely  tied  up  and 
will  be  the  last  to  recover. 

What  does  this  mean  to  the  booksellers 
and  stationers  of  Canada,  who  have  been 
dependent  on  Germany  for  many  lines, 
most  of  which  have  their  greatest  sale 
around  the  Christmas  and  New  Year1 
holiday  season? 

In  the  realm  of  toys  it  is  not  likely 
that  as  great  inconvenience  will  be  ex- 
perienced as  at  first  thought  might  be 
imagined.  The  wholesalers  in  this  coun- 
try usually  make  up  their  first  and 
largest  orders  to  the  German  manufac- 
turers in  the  months  of  February, 
March  and  April,  and  shipments  begin 
to  arrive  in  July,  August  and  Septem- 
ber and  early  October  as  the  period 
when  the  receipts  of  foreign  toys  are 
heaviest  of  all.  A  good  many  shipments 
of  toys  were  already  landed  or  on  the 
ocean  at  the  time  war  was  declared. 
Several  large  consignments  arrived  in 
New  York  early  last  month  and  it  is 
possible  these  may  help  out  somewhat 
in  Canada.  Of  course  no  further  ship- 
ments can  be  expected,  though  the  sug- 
gestion has  been  advanced  that  German 
goods  might  come  through  Holland  and 
leave  there  on  neutral  bottoms.  This 
plan  does  not  seem  at  all  feasible,  for 
obvious  reasons.  In  any  case  it  seems 
inevitable  that  the  unusually  small 
stocks  available  for  Canada  will  be 
rapidly  repleted  and  it  is  said  the  de- 
partment and  other  large  stores  have 
been  busy  trying  to  secure  goods.  This 
movement  has  not  been  so  evident  among 
smaller  dealers  and  it  would  seem  that 
those  desiring  to  handle  toys  this  year 
would  be  well  advised  to  go  into  the 
matter  at  once.  Some  United  States 
factories  are  already  refusing  orders. 

There  is  one  thing  about  the  top  busi- 
ness that  presents  a  hopeful  side  to  the 
situation.  The  great  variety  of  toys  and 
the  many  new  things  brought  out  every 
season  makes  it  easy  to  replace  lines 
that  have  been  cut  off,  with  others.  After 
all,   children   are  easily  pleased,   and   it 


is  probable  that  many  of  the  toys  and 
novelties  that  have  not  come  through 
will  never  be  missed  by  the  kiddies  or 
their  elders  who  pay  for  them. 

The  misfortunes  of  Germany  should 
be  taken  advantage  of  by  the  enterpris- 
ing business  men  of  Great  Britain  and 
Canada.  One  Canadian  factory  is  al- 
ready running  to  full  capacity  on  cer- 
tain lines  and  there  is  no  doubt  ample 
room  for  others. 

Dolls  Will  Be  Scarce. 

The  outlook  for  dolls  is  not  nearly  so 
bright.  Scarcely  any  have  been  received 
and  stocks  are  very  small.  The  difficulty 
of  substitution  here  presents  itself  much 
more  than  in  the  case  of  toys,  and  it 
seems  probable  that  many  little  folk 
will  be  disappointed  unless  they  can  be 
cheered  by  last  year's  doll,  made  over. 
However,  the  doll  makin<r  industry  has 
also  been  commenced  in  Canada,  and 
the  present  situation  should  give  it  a 
great  impetus. 

Fancy  goods,  picture  post  cards  and 
art  novelties  will  also  be  affected  more 
or  less  through  the  inability  of  Germany 
to  make  shipments.  France  and  Austria 
also  share  a  portion  of  this  trade  and 
they  are  in  no  better  position  at  pre- 
sent. It  is  anticipated  that  tlte  stocks 
of  fancy  goods  available  will  not  nearly 
meet  the  demand  and  very  few  ship- 
ments gT>t  through  before  the  war  and 
the  manufacture  of  these  lines  has  not 
been  developed  to  any  extent  in  England. 
the  United  States  or  Canada.  On  the 
other  hand,  in  I  lie  cast  of  picture  post 
cards  and  art  publications  the  situation 
is  not  so  serious  an  dit  is  a  matter  for 
congratulation  that  British  and  Can- 
adian manufacturers  of  these  goods  now 
have  an  unprecedented  opportunity  to 
make  this  country  independent  of  Con- 
tinental Europe  for  all  time  to  come. 
The  same  is  true  of  pens,  ink,  pencils, 
paints,  some  lines  of  artists'  materials, 
tree  decorations,  etc. 

The  question  has  been  raised  as  to 
whether  or  not  difficulty  will  be  encoun- 
tered in  srettins'  people  to  buy  goods  of 
German  or  Austrian  manufacture.  There 
are  two  ways  out  of  this  difficulty.  One 
is  to  answer  the  argument  by  pointing 
out  that  up  to  the  present  Germany  has 
been  supreme  in  the  manufacture  of  tovs 
and  some  other  articles  and  that  credit 
must  be  sriven  that  country  for  the  de- 
velopment of  this  trade — that  the  pre- 
sent war  is  not  against  German  industry 
and  commerce  no  more  than  against 
German  art  or  German  music,  but  it  is 


against  German  autocracy  and  that 
therefore  there  is  no  suggestion  of  dis- 
loyalty in  purchasing  goods  of  German 
origin,  especially  as  these  were  imported 
before  the  war.  The  other  answer  to  the 
objection  and  perhaps  the  better  one, 
where  feasible,  is  to  paste  an  appro- 
priate label  (containing  retailer's  name, 
etc.),  over  every  inscription  "Made-in- 
Germany. "  On  painted  toys  a  gaily  col- 
ored poster  stamp  might  serve  the  pur- 
pose best  because  it  would  blend  with 
the  bright  colors  of  the  article.  Dealers 
would  do  well  to  give  careful  considera- 
tion to  this  problem  and  be  prepared  to 
meet  it  should  patriotic  feeling  in  Can- 
ada be  particularly  strong  at  the  Christ- 
mas season. 

Good  Year  for  Small  Lines. 

In  the  opinion  of  Bookseller  and  Sta- 
tioner retailers  need  have  no  fear  that 
this  year's  holiday  trade  in  small  lines 
will  not  be  well  up  to  normal.  It  is  true 
that  there  will  be  a  curtailment  of  ex- 
penditures for  gifts  as  a  result  of  scar- 
city of  money,  but  this  is  not  likely  to 
be  felt  in  the  book  and  stationery  trade. 
In  fact,  (|uite  the  contrary,  for  people 
who  usually  patronize  jewelry  stores  and 
purchase  expensive  gifts  will  this  year 
reduce  their  appropriations  and  the  re- 
sult is  sure  to  be  very  satisfactory  to 
dealers  in  books,  stationery  and  prac- 
tically all  available  side  lines.  The  pos- 
sibilities for  business  because  of  the  un- 
usual conditions  this  year  are  further 
set   forth  in  another  article  in  this  issue. 


WITH  GERMAN  TOYS  CUT  OFF. 

Montreal,  Aug.  15.— (Special). — The 
trade  well  knows  that  there  was  no 
country  which  could  compete  with  hthe 
Germans  in  the  making  of  certain  kinds 
of  toys. 

The  question  arises  as  to  what  we  are 
going  to  do  if  the  war  continues  and  the 
German  market  is  cut  off. 

The  answer  would  appear  to  be  up  to 
the  manufacturers  of  Canada  and  the 
United  States,  and  Great  Britain  also, 
for  assurance  is  being  given  that  it  will 
not  be  long  until  the  ocean  traffic  of  the 
Atlantic  will  be  on  a  safe  basis  again. 

There  will  be  some  toys,  of  course, 
which  will  not  be  available.  For  the 
most  part  these  are  the  high  priced 
goods  of  a  highly  manufactured  char- 
acter. 

With  German  competition  eliminated 
it  is  probable  that  there  will  be  slightly 


20 


]'.()  OK  SELLER     AND     STATIONER 


higher  prices  for  toys,  but  it  is  question- 
able if  this  will  be  noticed  to  any  seri- 
ous extent,  as  the  place  of  the  mostly 
playthings  of  the  rising  generation  will 
be  replaced  with  cheaper  articles  made 
rjght  at  home. 

Does   Not   Miss   the   Invisible. 

Then  too  if  war  continues  the  ma- 
jority of  parents  who  undertake  the  role 
of  Santa  Claus  are  not  likely  to  be  look- 
ing for  such  costly  toys  as  some  child- 
ren have  been  getting  in  the  past.  There 
is  this  point  too,  about  the  toy  trade 
that  the  business  is  in  what  can  be 
shown.  There  are  so  many  new  crea- 
tions all  the  time  that  if  some  of  the 
new  things  do  not  appear  no  one  knows 
that  they  are  missing — the  business 
largely  depends  upon  the  wants  and  the 
desires  of  the  child  and  the  child  is  not 
so  very  hard  to  please  and  is  not  likely 
to  be  demanding  something  it  has  never 
seen. 

Again  in  the  toy  market  it  is  likely 
that  Britain  will  now  take  a  more  prom 
inent  position  and  we  will  probably  find 
too  that  if  the  step  is  taken  to  quash  all 
German  patents  that  toys  which  have 
been  made  in  the  "Fatherland"  will 
now  he  turned  out  across  the  British 
channel. 


NO  CHANGE  AT  PRESENT  IN  BRI- 
TISH MAGAZINE  POST 

Definite  announcement  has  been  made 
that  the  rate  ol  postage  on  British  news- 
papers, magazines,  and  trade  journals 
sent  from  the  United  Kingdom  to  Can- 
ada will  remain  as  at  present  until  Dec. 
31st,  and  it  is  hoped  shortly  to  make 
a  statement  as  regards  the  conditions  of 
the  service  after  that  date.  It  has  been 
suggested  that  the  rate  should  be  a  half- 
penny for  every  half-pound,  but  with 
three  half-pence  as  a  minimum  charge. 
This,  however,  was  felt  to  be  unfair  in 
the  case  of  single  copies  of  newspapers, 
and  no  definite  decision  has  yet  been 
reached,  and  the  existing  arrangement 
has  been  continued  until  the  end  of  the 
year,  to  allow  time  for  further  nego- 
tiations. 


Bought  Many  Books. — During  the  year 
ended  June  30,  1914,  5,520  volumes  were 
added  to  the  library  of  the  Fraser  In- 
stitute, Montreal,  4,548  (3,532  English 
and  1.016  French)  being  mostly  purch- 
ased with  the  revenue  of  J.  H.  R.  Mol- 
son  bequest,  and  972  volumes  beins:  do- 
nated by  generous  friends  of  the  Insti- 
tute, brin<rin£r  the  total  number  of  books 
now  in  the  library  to  70,868. 


Live  News  of  the  Stationery  Trade 

Gleaned  from   All   Parts  of  Canada 


New  Store  at  London. — J.  B.  Hay,  for 

some  years  past  the  Canadian  represen- 
tative of  Eaton,  Crane  &  Pike,  of  Pitts- 
field,  Mass.,  and  son  of  M.  G.  Hay,  sales 
manager  of  the  Copp,  Clark  Co.,  has 
severed  his  connection  with  the  former 
firm  in  order  to  engage  in  the  retail 
stationery  business  at  London,  Ont.  Mr. 
Hay  has  secured  splendid  new  pre- 
mises at  173  Dundas  Street,  in  the  heart 
of  London's  business  district,  giving  him 
store  space  20  x  120,  and  stock-room  of 
the  same  size  on  the  floor  above.  Mr. 
Hay  will  deal  exclusively  in  high-grade 
rtntionerv.  both  office  and  society  lines, 


J.  ±J.  HAY, 

Will    Open    Retail   Store    at    London 

and  will  also  have  a  leather  goods  de- 
partment, handling  novelty  and  other 
small  leather  goods.  Mr.  Hay  is  well 
and  favorably  known  in  the  trade,  and 
his  many  friends  will  join  with  Book- 
seller and  Stationer  in  wishing  him 
abundant  success  in  his  new  field. 

W.  E.  Papst,  who  was  formerly  a 
member  of  the  traveling  staff  of  A.  R. 
Ma<Dougall  &  Co.,  and  who  has  lived  in 
California  for  the  past  three  years,  is 
hack  in  Toronto,  and  has  become  a  part- 
ner in  the  firm  with  whom  he  was  form- 
er! v  employed. 

Withdrawn  From  the  Finn. — Annie 
IVT.  Cassidy,  proprietress  of  D.  &  J.  Sad- 
lier  &  Co.,  booksellers  and  stationers, 
Montreal,  has  withdrawn  from  the  firm. 
Henry  E.  Wall  has  registered  as  the  new 
owner. 


Windsor,    Ont. — Whyte   &    Courtenay, 

booksellers,  have  sold  out. 

Sudbury,  Ont. — S.  Jessop  is  building 
a  three-storey  concrete  building  on  the 
site  of  his  old  store. 

May  Open  Branch.— The  Parrot  Sta- 
tionery Co.,  of  Regina  and  Saskatoon, 
are  considering  opening  a  branch  at 
North  Battleford. 

Mucilage  Factory  Damaged. — Consid- 
erable damage  was  sustained  by  the  Aula 
Mucilage  Co.,  in  a  fire  which  visited 
their  premises  at  23  and  24  Bleury  St., 
Montreal. 

Head  of  American  News  Safe. — W.  G. 
Whittemore,  head  of  the  stationery  de- 
partment of  the  American  News  Co.,  who 
left  late  in  July  for  England,  intending 
later  to  visit  several  continental  cities, 
was  reported  among  Americans  register- 
ins  in  London  in  New  York  papers  dat- 
ed August  13.  Nothing  has  been  heard 
from  him  direct  at  the  offices  of  the 
American  News  Co. 

Where  is  W.  S.  Stafford? — Uneasiness 
is  felt  over  the  whereabouts  of  W.  S. 
Stafford,  head  of  the  S.  S.  Stafford,  Inc., 
inks  and  adhesives,  New  York,  who  was 
last  heard  of  in  Vienna,  Austria.  Mr. 
Stafford,  his  wife  and  mother,  went  to 
Europe,  on  a  motor  tour  late  last  June, 
and  were  going  to  take  a  trip  through 
the  less  traveled  parts  of  the  continent, 
having  taken  in  the  best  known  places 
on  previous  trips.  Mr.  Stafford  took  his 
new  Kissell  car  with  him.  The  last  let- 
ter received  from  him  was  dated  Vienna, 
July  26,  and  told  of  the  intense  excite- 
ment that  prevailed  at  that  time.  Mr. 
Stafford  was  preparing  to  go  to  Prague, 
but  not  a  word  has  since  been  received, 
although  national  aid  has  been  secured. 

Menzies  &  Co.,  in  New  Home. — Men- 
zies  &  Co.,  have  recently  moved  into  new 
and  larger  quarters  on  the  first  floor  of 
the  new  Samuel  Benjamin  building  at 
439  King  street  west,  Toronto,  having 
found  the  premises  at  27  Richmond 
street  west,  occupied  since  last  year,  too 
small  to  accommodate  their  expanding 
business. 

Their  present  home  is  modernly  ap- 
pointed and  with  its  spacious  warehouse 
space  enables  the  firm  to  handle  their 
business  to  greater  advantage  permitting 
of  a  fuller  measure  of  service  to  the 
trade. 

Another  advantage  is  that  it  is  in  the 
heart  of  the  new  wholesale  district 
which  includes  the  majority  of  the 
wholesale  houses  identified  with  the  sta- 
tionery business. 


BOOKSELLER     AND     STATIONER 


21 


"BUSINESS  AS  USUAL." 

A  striking  message  has  been  sent  out 
by  H.  E.  Morgan,  of  W.  H.  Smith  & 
Sons,  London,  England.  It  should  be 
an  inspiration  to  Canadians  to  be  cool 
and  confident  in  the  face  of  any  appar- 
ent danger,  inasmuch  as  this  country 
cannot  possibly  be  disturbed  to  anything 
like  the  extent  that  it  is  conceivable 
England   may  be.     Mr.   Morgan   writes : 

"I  believe  one  of  the  gravest  neces- 
sities at  the  present  moment  is  to  keep 
before  the  commercial  community  the 
very  old  and  commonplace  phrase,  'Busi- 
ness as  usual.' 

"May  I  take  the  opportunity  of  sug- 
gesting that  if  you  have  a  spare  inch  of 
your  paper  you  print : — 

Britain's  Motto: 
'Business   as   Usual.' 

"For  my  own  part,  I  am  going  to  do 
my  best  to  prevail  on  all  our  clients  to 
do  their  advertising  as  usual,  and  I  think 
concerted  action  of  this  kind  will  prove 
beneficial   to  all   of  us." 

Canadian  booksellers  and  stationers 
can  do  no  better  than  adopt  the  motto 
Mr.  Morgan  suggests  for  Britain: 
"Business  as  Usual." 


CAMERA     SUPPLY     BUSINESS 
AFFECTED  BY  WAR. 

Almost  every  line  of  trade  is  more  or 
less  interrupted  by  the  outbreak  of  hos- 
tilities in  Europe,  and  the  photographic 
supply  business  is  no  exception. 

Metol,  bydroquinone,  and  other  chemi- 
cals used  in  the  manufacture  of  develop- 
ers are  most  seriously  affected,  this 
country  and  the  United  States  being  de- 
pendent on  Germany  for  the  entire 
supply.  Metol  has  already  advanced 
500  per  cent,  in  price,  which  indicates 
the  seriousness  of  the  situation.  Heavy 
advances  have  also  been  made  in  the  case 
of  practically  all  other  essential  chemi- 
cals not  manufactured  on  this  continent. 
The  result  will  probably  be  a  correspond- 
ing increase  in  both  wholesale  and  re- 
tail prices  of  prepared  developers. 

Another  item  that  will  cause  serious 
tie-up  if  the  war  lasts  for  some  time  is 
the  raw  paper  used  in  the  manufacture 
of  films.  This  also  comes  from  Ger- 
many and  is  of  a  very  fine  quality  and 
of  such  a  special  nature  that  as  yet  no 
paper  maker  has  attempted  its  manufac- 
ture in  this  country  or  the  United  States. 
It  is  understood  the  film  manufacturers 
have  fairly  good  stocks  at  present,  and 
it  is  probable  that  should  the  war  last  a 
year  a  serious  attempt  would  be  made 
to  have  the  paper  manufactured  on  this 
side  of  the  Atlantic. 

The  supply  of  glass  used  in  the  mak- 
ing of  plates  has  also  been  cut  off,  it  be- 
ing customary  to  import  this  from  Bel- 


gium. This,  however,  presents  a  less 
serious  difficulty  than  in  the  case  of 
eUher  the  chemicals  or  film  paper,  which 
originate  in  Germany.  If  Belgian  sjiass 
is  unavailable  for  a  long  enough  period 


to  exhaust  the  supply  in  Canada  and  the 
United  States,  it  is  reasonably  certain 
that  a  satisfactory  product  could  be 
made  here  to  replace  it,  at  least 
temporarily. 


Business  Conditions  in  the  West 

By  Chas.  W.  Byers 

Western   Canada   Editor,    Bookseller  and   Stationer 


WINNIPEG,  August  24.  --  Many 
Western  firms  who  placed 
orders  for  fancy  goods  will 
probably  receive  them  in  time  for 
Christmas,  1915.  The  majority  of 
these  goods  are  imported  .  coming 
from  France,  Germany  and  Austria, 
chiefly  from  the  last  two.  Toys,  leather 
goods  and  jewelry  should  bring  an  en- 
hanced price  at  Christmas,  and  fortu- 
nate will  be  those  who  have  placed  or- 
ders with  firms  who  have  already  secur- 
ed shipments.  The  United  States  does 
noi  usually  figure  much  in  this  business, 
but  it  is  safe  to  say  that  she  will  this 
year.  There  are  one  or  two  American 
travelers  in  the  West,  who  should  make 
a  good  thing  out  of  the  war.  Several 
British  travelers  are  in  Winnipeg  with 
Bamples  of  stationery  and  books.  Busi- 
ness is  at  a  standstill  with  them.  Not 
having  heard  from  their  firms,  and  ocean 
freights  being  so  high,  they  are  afraid 
to  take  orders. 

Fireworks   and  Maps. 

Two  lines  which  booksellers  and  sta- 
tioners should  "cash  in"  on  during  the 
war  are  fireworks  and  maps  In  Win- 
nipeg a  big  business  has  been  done  in 
the  24  cent  war  map.  Some  of  these, 
however,  are  not  worth  the  money,  and 
the  firm  putting  out  a  good  clear  map, 
with  colored  pins  to  show  position  of 
forces,  can  expect  to  get  good  returns. 
As  for  fireworks,  they  will  only  be  re- 
quired  in  ease  of  victory,  and  as  this 
is  a  foregone  conclusion,  dealers  will  do 
well  to  get  in  good  stocks  before  it  is 
too  late.  Recollections  of  Mafeking 
night,  and  the  relief  of  Ladysmith  should 
be  sufficient  to  convince  one  that  the 
demand  for  fireworks  will  be  big.  To 
make  the  sale  real  big,  stationers  will 
be  well  advised  to  advertise  their  stocks 
in  the  local  newspapers.  It  is  a  line 
in  which  advertising  pays. 

Stocks  of  stationery  are  getting  lower 
every  day,  and  sooner  or  later  will  have 
to  be  replenished.  There  is  a  steady  de- 
mand for  typewriter  ribbons  and  papers, 
and  the  enevlope  business  here  has 
shown  a  marked  improvement  during 
the  last  few  weeks.  Dealers  need  not 
be  surprised  if  the  price  of  envelopes 
is  advanced,  as  much  of  the  paper  re- 
quired for  their  manufacture  comes  from 
abroad. 


REGINA,  August  5. — Even  the  demand 
for  books  and  magazines,  and  certainly 
the  demand  for  stationery,  is  affected 
directly  by  the  condition  of  the  crops. 
Therefore,  a  report  from  Regina,  where 
the  crops  are  in  excellent  condition, 
should  bear  a  more  rosy  complexion  than 
from  centres  where  the  crops  have  been 
more  or  less  failures.  There  is  an  im- 
portant exception,  regarding  stationery, 
and  that  is  in  Calgary,  where  dealers, 
especially  in  office  stationery  and  fix- 
tures, are  reported  to  have  done  suffici- 
ent business  to  make  up  for  the  deficit 
in  other  cities. 

The  sale  of  books  in  Regina  is  smaller 
than  was  experienced  last  winter,  which 
is  to  be  expected.  The  Parrott  Station- 
ery Co.  here  report  a  rather  good  demand 
for  "You  never  know  your  luck,"  by 
Sir  Gilbert  Parker,  the  scene  of  which 
is  laid  in  this  locality.  Opinions  on  the 
worth  of  this  book  vary,  some  consider- 
ing it  poor,  while  others  declare  it  to 
he  one  of  the  best  stories  Sir  Gilbert 
ever  wrote. 

The  same  firm  also  have  experienced 
a  good  demand  for  "Cap'n  Dan's 
Daughter,"   by  Joseph   C.   Lincoln. 

The  C.  W.  Sherwood  Co.,  Ltd.,  Regina, 
state  that  50  cent  reprints  are  selling 
as  well  as  anything,  and  paper  novels 
at  two  for  a  quarter.  A  few  copyrights 
such  as  "The  Woman  Thou  Gavest 
Me,"  "The  Inside  of  the  Cup,"  and 
"T.  Tembarom"  are  selling  good.  It 
is  the  custom  now  for  people  when  of- 
fered copyrights,  to  answer,  "Oh,  I'll 
wait  until  it  gets  cheaper." 

School  books  are  coming  in  for  Sep- 
tember, and  a  big  demand  is  expected. 
Last  year  dealers  had  difficulty  meet- 
ing the  demand.  In  Saskatchewan  the 
books  differ  only  slightly  from  those  of 
last  year.  Some  of  the  supplementary 
readers  are  a  little  different  from  last 
year 's. 

It  has  been  a  slow  season  for  wall 
paper,  and  demands  were  mainly  for 
plain  papers.  Apparently  people  have 
had  little  money  to  spend  on  the  beau- 
tifieation   of  their  homes. 

Stationery  business  in  Saskatchewan 
has  been  fairly  good,  but  not  up  to  aver- 
age. Business  stationery  has  been  very 
slow,  whereas  fancy  stationery  has  been 
up  to  average. 


22 


BOOKSELLER     Ah  D     STATIONER 


The  MacLean  Publishing  Company 


LIMITED 


JOHN    BAYNE    MACLEAN 
H.  T.  HUNTER 


President 
General  Manager 


PUBLISHERS  OF 


Booksellerand  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 
FINDLAY  I.   WEAVER  ....         .Manager 

CABLE   ADDRESSES 
CANADA:   Macpubco,  Toronto.    ENGLAND:   Atubck.   London, 

OFFICES 
Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main 
Toronto  -  -  143-149  University  Avenue.  Phone  Main 
Winnipeg  -  -  34  Royal  Bank  Building.  Phone  Garry 
London,  Eng.  E.  J.  Dodd,  88  Fleet  St.  EC.  Phone  Central 
New  York,  R.  B.  Huestis.  115  Broadway,  N.Y.  Phone  Rector 
Boston       -       -       Room  733,  Old  South  Building.   Phone   Main 

SUBSCRIPTION 

Canada,  $1;   United   States,  $1.50;   Great   Britain   and   Colonies    4a 
6d.;   elsewhere  6a. 

PUBLISHED   MONTHLY 


Hng. 


1255 

7324 

2313 

12960 

S!l71 
1024 


Vol.  XXX. 


SEPTEMBER,  1914. 


No.  9 


Editorial    Survey 

WATCH  ACCOUNTS  CAREFULLY. 

VX/"  HENEVER  war  dogs  are  loose  a  strict  vigil  should 
be  kept  upon  new  accounts  opened  and  old  ones 
that  have  been  running  a  little  too  long.  There  is  nothing 
to-day  that  presents  more  worry  to  a  man  than  a  large 
number  of  accounts  on  his  books,  and  in  a  time  like  the 
present  this  applies  with  all  the  more  force.  Retailers 
should  therefore  keep  one  eye  continually  on  accounts 
and  not  allow  them  to  get  beyond  a  safe  point. 

It  is  always  true  in  times  of  war  that  money  is  scarce. 
The  reason  for  this  is  clear.  To  send  a  military  force  into 
the  field  or  man  a  dreadnought  requires  an  immense 
amount  of  money.  This  creates  a  heavy  demand  for  gold, 
which  sends  up  the  price,  and  of  course  the  gold  goes  to 
where  it  is  most  urgently  needed,  as  that  is  where  the  rate 
of  interest  is  usually  highest.  The  natural  sequence  is  that 
money  for  legitimate  things,  such  as  the  maintenance  of 
producing  industries  and  for  pay-rolls  is  hard  to  get.  Men 
are  thrown  out  of  work  and  the  entire  business  of  the 
country  is  adversely  affected. 

Where  credit  has  been  extended  on  office  furniture 
such  accounts  should  be  watched  very  closely.  As  every- 
one knows,  real  estate  transactions  and  other  business  of  a 
speculative  and  semi-speculative  nature  is  entirely  at  a 
standstill  and  if  a  dealer  has  supplied  office  furniture  to  a 
company  whose  business  is  held  up  indefinitely,  it  would 
seem  better  to  take  it  back  in  stock  unless  a  very  satis- 
factory guarantee  of  payment  can  be  secured.  If  a  lien 
has  not  been  taken  on  the  furniture  at  the  time  the  sale 
was  made,  such  a  precaution  should  be  taken  immediately 
lest  it  be  seized  for  rent,  wages,  or  some  other  claim 
having  precedence  over  ordinary  accounts. 

With  regard  to  the  granting  of  credit  to  new  appli- 
cants, Bookseller  and  Stationer  would  urge  all  dealers  to 
exercise  extreme  care  in  this  regard.  No  applicant  should 
be  granted  credit  who  is  known  to  be  doubtful  and  no 
account  should  be  opened  unless  a  time  limit  or  a  money 
limit  be  placed  upon  it.  All  dealers  will  be  well  advised 
to  adopt  a  very  conservative  attitude  in  regard  to  credit 
find  once  adopted  to  enforce  the  system  in  each  and  every 
<ase. 


ft  should  be  remembered  also  that  the  reason  some 
people  do  not  pay  their  bills  and  ask  for  long  extensions 
of  credit  is  that  they  fear  the  bogey  of  hard  times  much 
more  than  they  are  actually  affected  by  any  financial 
stringency.  Point  out  to  such  customers  that  you  have  to 
settle  promptly  with  the  wholesalers  and  publishers  and 
that  the  best  thing  all  of  us  can  do  at  present  is  to  keep 
business  normal  and  loosen  our  purse-strings  for  legiti- 
mate and  needful  expenditures  just  as  we  have  been  ac- 
customed to  do  in  the  past.  If  a  moratorium  were  de- 
clared in  Canada  it  would  let  a  lot  of  people  out  of  paying 
their  just  debts  that  really  have  plenty  of  money.  But 
there  isn't  any  moratorium  as  yet  and  not  likely  to  be  any 
so  advise  delinquents  to  pay  up. 


SETTLE  ACCOUNTS  AS  USUAL. 

VXTE  believe  most  booksellers  and  stationers  realize  the 
need  of  keeping  business  as  near  normal  as  possible 
during  the  war.  The  complaint  comes  from  an  authorita- 
tive source,  however,  that  some  who  could  help  by  paying 
their  accounts  are  deliberately  holding  off  doing  so.  This 
is  not  only  an  injustice  to  publishers  and  wholesalers, 
who  are  straining  every  effort  to  keep  collections  up  to 
normal,  but  it  is  calculated  to  cause  an  immediate  money 
shortage.  If  persisted  in  it  will  defeat  its  own  purpose 
and  dealers  who  deliberately  horde  up  funds  will  find  the 
practice  will  speedily  react  against  themselves.  They 
cannot  injure  the  community  at  large  without  involving 
themselves.  Our  advice  is  to  make  settlements  as  usual 
and  help  to  keep  business  normal.  You  cannot  consci- 
entiously ask  your  customers  to  pay  their  accounts  if  you 
do  not  practice  what  you  preach. 


PROTECTION  AND  CO-OPERATION. 

'TpHE  QUESTION  occasionally  arises  as  to  what  extent 
■*■  dealers  in  books  and  stationery  should  receive  pro- 
tection from  wholesalers  in  the  matter  of  confining  trade 
in  those  lines  to  legitimate  booksellers  and  stationers  and 
declining  to  supply  those  engaged  wholly  or  principally  in 
other  lines.  This  applies  particularly  to  dry  goods  mer- 
chants who  have  no  real  claim  on  the  book  business  but 
attempt  to  conduct  a  book  department  as  a  very  small  side 
line. 

We  believe  all  engaged  in  the  book  and  stationery 
business  and  depending  upon  it  solely  for  their  livelihood 
and  occupation,  resent  this  practice  very  keenly  and  we 
heartily  second  their  position.  Reciprocal  relations,  mak- 
ing for  the  advantage  of  both,  should  be  cultivated  be- 
tween legitimate  booksellers  and  stationers  and  the  whole- 
salers and  publishers.  It  will,  we  believe,  be  found  more 
profitable  for  the  wholesale  trade  to  resist  any  inclination 
to  encourage  trade  in  books  and  stationery  on  the  part  of 
those  who  have  neither  the  knowledge  nor  the  facilities 
for  handling  these  lines  and  who,  in  stocking  them  at  all, 
are  encroaching  upon  their  neighbors  who  depend  upon 
books  and  stationery  for  their  existence.  A  high  standard 
of  ethics  between  those  engaged  in  the  supplying  of  books 
and  stationery,  either  as  wholesalers  or  retailers,  is  what 
is  needed  if  the  trade  is  to  keep  pace  with  the  modern 
conception  of  business  honesty  and  good  faith. 

We  do  not  believe  that  the  particular  practice  referred 
to  is  prevalent  in  Canada  and  we  hope  where  isolated  in- 
stances give  cause  for  complaint  that  those  involved  will 
be  constrained  to  take  a  generous  view  of  their  obliga- 
tions and  discontinue  this  injurious  practice  entirely. 

This  has  no  refernce  to  new  men  entering  the  trade. 
Most  dealers  in  Canada  have  but  to  go  back  a  few  years 


i;  00  K  SELLER     AND     STATIONER 


23 


to  their  own  clerking:  days  and  recall  the  time  when  they 
reached  the  status  of  proprietorship.  You  can  and  should 
assist  new  men,  providing-  they  show  a  desire  to  co-operate 
with  you  and  conduct  their  business  along  right  lines. 
Far  better  to  work  together  than  to  continue  along  the 
old  principle  of  competition.  Co-operation  is  a  much 
better,  bigger,  broader  word  and  should  replace  the  nar- 
row, selfish,  antiquated  idea  of  competition. 


"CASH  IN"  ON  INTEREST  IN  WAR. 
TT'S  AN  ill  wind  that  blows  nobody  good."  Every 
book  merchant  in  common  with  other  thinking  men,  is 
seized  with  the  horrors  of  war;  nevertheless,  -now  that 
this  calamity  has  fallen  upon  Europe,  there  is  no  reason 
why  every  legitimate  advantage  should  not  be  taken  by 
merchants  to  increase  their  business  by  reason  of  it. 

Many  of  the  merchants  have  already  done  a  nice  busi- 
ness in  the  sale  of  maps,  but  in  most  cases  these  sales 
have  been  only  a  fraction  of  what  could  have  been  done 
by  aggressive  efforts.  Many  a  book  might  have  been  sold 
to  the  customers  who  came  for  small  folding-  maps. 

The  demand  for  these  folding  maps  was  so  great  that 
most  of  the  retail  and  wholesale  stocks  on  band  were  soon 
depleted.  New  maps,  good,  bad  and  indifferent,  soon 
made  their  appearance,  and  many  sales  will  continue  to 
be  made. 

Rut  there  are  inexpensive  atlases  and  small  informative 
text  books  with  maps,  that  can  readily  be  sold,  and  many 
could  be  induced  to  purchase  large  wall  maps  and  books 
dealing  with  the  geography  and  the  history  of  the  differ- 
ent countries  engaged  in  this  greatest  of  all  wars. 


ARE  YOU  LIKE  THIS  DEALER? 
T7*  IRST  bookseller  and  stationer,  opening  package : 
-*•  "What's  this? — Oh,  some  more  of  Brown  &  Smith's 
advertising  matter — those  people  must  think  I'm  in  the 
bill-posting  business  sending  a  bunch  of  that  stuff  along 
every  few  weeks.  Of  course,  it's  good  advertising,  nicely 
printed  and  all  that,  but  it  g'ets  all  scattered  round  and 
makes  my  store  look  like  Brussels  after  the  Germans 
marched  through.  (Throws  it  on  shelf  under  counter  and 
g-oes  on  opening  mail.) 

OR  THIS  DEALER? 

Second  bookseller  and  stationer,  opening  similar  pack- 
age: "Now  that's  what  I  call  enterprise — here's  a  dandy 
package  of  Al  advertising  matter  sent  to  us  by  Brown 
&  Smith.  It  appears  to  be  a  fine  assortment.  (Calls 
clerks  together.)  Boys,  we  can  make  good  use  of  this 
printed  matter.  See  that  one  of  these  little  poster  stamps 
is  pasted  on  every  parcel  that  leaves  the  store  and  give  a 
few  to  boys  and  girls  who  come  in  for  school  books  — 
they'll  stick  'em  all  over  town  and  that  book — Marjory 
Burton — will  be  talked  about  allright.  This  selected  list 
of  theological  works — there  seems  to  be  about  25  copies 
— send  them  to  the  best  names  on  our  mailing  list,  min- 
isters and  Sunday  School  workers.  Then  these  natty 
fountain-pen  folders  would  almost  draw  the  price  of  the 
best  grade  out  of  old  farmer  Johnson — boys,  you  can 
use  them  to  good  effect  right  over  the  counter.  They'll 
break  the  fountain-pen  ice,  so  to  speak,  and  may  lead  to 
;i  sale  right  on  the  spot.  But  first  of  all  get  Charlie  to 
i  ubber  stamp  every  bit  of  this  stuff  just  as  soon  as  he 
finishes  his  morning  chores.  I  certainly  wish  other  whole- 
salers and  book  publishers  would  co-operate  with  us  like 
Brown  &  Smith  do — I'll  write  a  note  to-day  and  tell  them 
so  too." 

What's  that  we  hear  you  say? — You're  going  to  enter 
the  second  class?     A  wise  decision — it  will  pay  you. 


WISDOM,  CONFIDENCE,  ACTION. 

A  TITANIC  struggle  is  going  on  in  Europe.  We  in 
-**•  Canada  are  not  only  involved  as  contestants — our 
country  is  vitally  affected  in  many  ways  because  of  the 
international  system  of  commerce  and  finance  in  which 
the  business  of  Canada  is  a  cog.  The  war  has  thrown  us 
back  on  our  own  resources  and  we  have  many  lessons  to 
re-learn  that  our  accustomed  dependence  on  other  nations 
has  made  us  forget.  We  are  unused  also  to  thinking-  of  the 
place  of  Canada  in  that  inter-dependent,  international 
fabric  as  other  than  a  supplier  of  certain  commodities, 
most  of  which  we  have  in  great  abundance  and  to  market 
which  does  not  tax  our  skill  or  our  resources.  But  a  new 
day  is  dawning.  Canada  has  an  unprecedented  opportun- 
ity before  her — yea,  thrust  upon  her  as  a  responsibility 
and  a  duty;  and  now  this  opportunity  has  come  with  such 
tremendous  suddenness  that  we  can  scarcely  realize  it  and 
some  of  us  are  in  danger  of  mistaking  that  very  oppor- 
tunity itself  for  some  horrible  menace,  we  know  not  what. 
What  is  it  we  need  to  make  us  realize  our  opnortunity — 
Canada's  oportunity — and  to  grasp  it?  It  is  summed  up 
in  three  words:  Wisdom,  Confidence,  Action. 

Wisdom. — No,  we  need  not  be  the  seventh  son  of  a 
seventh  son  to  be  a  modern  prophet.  We  just  need  wisdom; 
ordinary  common  sense,  which,  after  all,  isn't  nearly  so 
common  or  ordinary  as  we  are  fond  of  calling  it.  True 
wisdom  is  based  on  fact — not  fancy.  What  are  the  facts? 
Great  Britain,  Prance,  Russia.  Belgium,  Servia,  Austria- 
Hungary  and  Germany  are  closely  involved  in  the  most 
gigantic  struggle  in  all  history.  In  most  of  those  countries, 
scarcely  a  wheel  is  turning;  scarcely  one  of  all  the  thou- 
sands of  factories  is  producing  a  dollar's  worth  of  pro- 
duct. Millions  of  producers  have  suddenly  ceased  to  pro- 
duce and  instead  are  consuming  and  destroying  at  an  ab- 
normal rate.  It  is  the  time  of  harvest  but  the  war  inter- 
rupted and  the  work  has  been  left  to  the  women  and  the 
very  old  and  the  very  young.  Instead  of  being  large  ex- 
porters of  supplies  to  other  countries  every  one  of  the 
countries  named  and  some  others  have  suddenly  become 
importers  or  prospective  importers  and  without  a  single 
exception  their  expectations  are  centered  in  the  North 
American  continent.  After  all,  the  thing  is  simple.  Can- 
ada and  the  United  States  are  not  only  called  upon  to 
produce  for  their  own  consumption  goods  they  have  form- 
erly purchased  abroad,  but  those  very  countries  which 
formerly  supplied  them  are  clamoring  to  be  supplied. 
"Doth  not  wisdom  cry  and  understanding  put  forth  her 
voice  ? ' ' 

Confidence. — If  our  reasoning  is  sound  then  our  cour- 
age and  our  confidence  must  be  undaunted.  Having 
caught  the  significance  to  Canada  of  the  crying  needs  of 
Britain  and  Continental  Europe  let  us  base  our  confidence 
on  that  realization  and  hold  firmly  to  it.  We  have  no  need 
to  substitute  "bluff"  for  confidence  nor  bravado  for  cour- 
age. We  have  every  reason  to  hold  to  and  express  the 
genuine — not  the  false.  Let  our  optimism  be  inspired  by 
reason  and  tempered  by  sobriety,  for,  with  all  our  thank- 
fulness at  our  good  fortune,  we  should  not  forget  that  it 
is  the  outcome  of  terrible  misfortune  to  others.  "War  is 
tragedy — not  vaudeville."  But  we  should  be  traitors  if 
we  did  not  step  into  the  breach  and  regard  our  opportunity 
as  our  serious  duty  also. 

Action. — Our  wisdom,  our  confidence,  must  culminate 
in  action  or  they  are  empty  and  useless.  What  good  is  the 
knowledge  and  what  good  is  the  "steam"  unless  it  is 
applied.  Will  Canada  seize  the  present  opportunity  to 
develop  her  vast  natural  resources,  and  start  the  wheels  of 
industries  that  will  grow  out  of  such  development.  Men 
of  action,  as  well  as  of  wisdom  and  courage,  are  needed. 
Captains  of  finance  and  industry  and  every  one  of  us  must 
do  as  well  as  dare. 


The  Factors  Which  Built  a  Successful  Business 

How    Persistent,  Intelligent    Effort    Overcame    All    Difficulties  — 
"A    Real    Service    Suitably    Rewarded"  —  Definition    of    Success 

By  H.  H.  Gaetz 

Gaetz-Cornett  Drug  and  Book  Co.,  Red  Deer,   Alberta 

YES,   IT   HAS    been     a    reasonable  and  persistence  were  the  crowning  vir-  nevertheless   in    view    of   the   fact    that 

success.    But  like  every   other  sue-  tues,   and   the   examination   of  these   to-  i             was    no    top-heavy    capitalization 

cess  in  strictly  legitimate  merchan-  day   provides   a   source   of   interest   and  the  procedure  had  also  a  manifeet   ad- 

dising,  it  has  not  been  won  in  a  day,  nor  amusement,   if  nothing   else.  vantage. 

without  persistent,  patient,  and  I  think  The  total  investment  I  find  from  these           i    e    statement    of   resources   and    lia- 

I  may  say  intelligent  effort.    Perhaps  I  old  records  was  $259.09.    What  bothers  hilities    at    the    end    of    that    first    year 

would    use    these    adjectives    with    more  me  now  is  to  know  how  to  account  for  was  as  follows: 

hesitation  were  it  not  for  the  fact  that  this   9c   and   just   why   it   was   not  $259                                                        Dr.           Cr. 

I  realize  that  the  success  of  the  Gaetz-  even,   or   $259.10,   coppers   having   been  Mdse.  as  per  inv'y..$    701.67 

Cornet  Drug  &  Book  Company  lias  been  quite  unknown   in   this  country  in  those  Cash   on    hand    79.40 

accomplished   largely   through    the   loyal  days.    However,  there  it  stands,  one  of  Cash    in   Bank    1.17 

co-operation  of  others  with  whom  I  have  the  insoluable  mysteries  of  life.     At  the  Store  fixtures   89.73 

been  fortunate  enough  to  be  associated  end   of   1892.  after   nine  months   of  op-  Accts.    Receivable.  . .       132.72 

during  the  major  portion  of  the  twenty-  eration,   the   loss   and   gain  account   was  Bills  Payable    $      41.22 

two  years  since  I  founded  the  drug  busi-  as  follows:  Bole,    Wynne   &   Co.                          224.30 

ness  in  Red  Deer.    At  that  time  it  was  Dr.           Cr.  J.  G.  Templeton  ..                                   5.15 

the  only  drug  business  between  Calgary  Freight   and  Expense.  .  .$234.74  Net    worth    734.03 

and  Edmonton,  and  had  it  not  been  that  Discount    $     7.40                                             - — ■     — 

1    had  other  small  interests  upon    which  Merchandise     611.28                                             $1,004.70     $1,004.70 

I    depended   for   subsistence    I    certainly  Net    Gain    374. !>4                           ....                    .....      .      ,,         . 

,j        ,    ,  ,.      ,   .      .  ,,   .,      ,  .  I  here    was    little    in    the    above    upon 

would  not  have  lived  to  tell  the  tale.  ...            ,                      „ ,              „    „  ,r 

$fi18rs     $fi1SP8  w'nch    to    base    a    confidence    of    future 

First  Balance  Sheets.  »ocum«      »oia.Oi  snccesSj   bllt   the   firm   was   solvent   and 

Having  always  been  methodical  in  my  It  was  thought  better  to  pass  the  divi-  had    every    hope    of    remaining    so,    at 

business   habits   I    am   fortunate   enough  dend  that  year  and  to  forego  the  draw-  least  as  long  as   its  owner   could   resist 

to  still   have   on   file  the   balance   sheets  ing    of    any    salary,    a    procedure-  which  the    temptation    of    applying    profits    to 

of  all   those   early   years    when    patience  doubtless     has     its    disadvantages,     but  the  sordid  needs  of  the  flesh  and  would 


Section  of   Gaetz-Cornett  store,  showing  books,  stationery  and   sporting  goods. 


BOOKSELLER     AND     STATIONER 


25 


also  continue  to  forego  the  privilege  of 
drawing  his   salary. 

Took  Advantage  of  Discounts. 

There  is  perhaps  one  of  the  first  rudi- 
ments of  success  foreshadowed  in  a 
small  item  which  appears  in  the  loss 
and  gain  account,  and  that  is  the  item 
of  $7.40  arising  out  of  discounts  taken. 
I  will  anticipate  the  remark  of  the  per- 
son of  cynical  disposition  who  will  say, 
"Oh,  I  suppose  that  was  a  compulsory 
discount  taken  on  goods  shipped  C.O.D.," 
by  the  assurance  that  it  was  quite  volun- 
tary. My  ambition  always  was  to  see 
the  items  of  this  account  grow  until  it 
embraced  every  transaction  upon  which 
a  discount  was  obtainable.  It  was  a  good 
many  years  before  that  ideal  was  reached, 
but  I  can  say  for  all  those  years,  and 
indeed  for  all  the  subsequent  years,  that 
no  bill  ever  failed  to  be  met  on  its  due 
date  in  full,  nor  were  any  special  datings 
or  extensions  ever  asked  for.  This  was 
not  always  accomplished  without  self- 
denial,  but  while  such  a  policy  is  not 
conducive  to  champagne  suppers,  it  cer- 
tainly ministers  to  one's  peace  of  mind. 

Perseverance  Rewarded. 

And  so  the  years  of  the  90 's  passed 
in  weary  monotony.  No  improvement  oc- 
curred until  '98.  I  find  written  on  the 
margins  of  those  old  records  such  com- 
ments as  the  following:  "Small  pota- 
toes and  few  in  the  hill,"  "We'll  give 
her  another  try,"  "Lord!  this  begins  to 
look  serious!  !",  "Worse  and  more  of 
it,"  "The  least  suspicion  of  an  improve- 
ment so  will  go  it  again,"  till  at  the 
end  of  the  seventh  year  the  margin  of 
the  balance  sheet  is  endorsed  as  fol- 
lows:. "Hello!  Who  said  bust?" 
In  that  year,  1898,  the  net  gain  was 
nearly  $1,000,  and  the  following  year 
nearly  $1,500.  Then  I  began  to  feel  that 
we  were  out  of  the  woods. 

Every  year  since  1898  has  shown  a 
marked  improvement  over  its  predeces- 
sor except  the  year  1908.  Even  last  year, 
notwithstanding'  the  general  depression 
which  existed,  we  recorded  a  slightly 
larger  turnover  than  the  preceding  one. 
On  our  best  single  days  business  last 
year  we  exceeded  the  entire  turnover  of 
any  of  the  first  six  years. 

We  have  occupied  four  different  pre- 
mises durine  the  22  years,  all  but  the 
first  of  which  I  have  personally  owned. 
A  year  asro  last  fall  we  doubled  our 
store  space  by  taking  in  the  whole  of 
the  ground  floor  of  my  block.  The  whole 
front  and  interior  were  entirely  remod- 
eled and  we  consider  we  have  now  a 
first  class  store.  Seven  hundred  square 
feet  of  plate  glass  front  admits  abund- 
ance of  lie-lit  and  affords  an  ample  op- 
portunity for  window  display.  The  most 
effective  advertising  we  do  is  through 
the  artistic  use  of  this  window  space. 

Aside   from   a  liberal   use     of     silent 


salesmen  we  do  not  attach  much  im- 
portance to  costly  store  fixtures.  The 
fixture  that  best  displays  the  stock  with- 
out intruding  itself  upon  the  attention  of 
the  observer  is  considered  the  best.  The 
effort  is  made  that  wherever  the  eye 
turns  there  shall  be  found  a  grouping, 
as  artistically  as  the  circumstances  will 
permit,  of  some  line  of  merchandise  that 
will  arrest  attention.  The  goods  and  the 
patrons  of  the  store  are  brought  into 
close  contact,  with  good  results.  It  is 
not  that  the  patron  is  induced  by  display 
to  purchase  what  he  does  not  want,  but 
seeing  the  goods  recalls  a  need  that  is 
not  present  in  his  mind. 


as  to  a  gentleness  and  patience  of  dis- 
position on  his  part  such  as  is  seldom 
met  with. 

It  is  very  pleasant  to  reflect  that  in 
the  17  years  we  have  been  associated, 
both  in  the  relation  of  emplo3'er  and 
employed  and  as  partners,  not  the 
slightest  friction  has  even  momentarily 
existed  between  us.  Here  again  is  an 
element  of  success  and  a  very  powerful 
one.  As  in  a  machine,  the  energy  con- 
sumed in  friction  between  the  parts 
reduces  by  just  that  much  the  effective 
energy  which  it  is  its  function  to  de- 
liver, so  in  a  business;  the  energy  con- 
sumed through  lack  of  harmony  within, 


Store  owned  and  occupied  by  Gaetz-Cornett  Drug  &  Book  Co.,  Eed  Deer,   Alberta. 


But  let  me  return  to  the  historical 
sketch.  In  February,  1899,  I  engaged 
my  first  apprentice.  I  was  postmaster 
of  Red  Deer  and  had  begun  to  find  the 
demands  of  the  tw{)  undertakings  rather 
more  than  I  could  meet  even  with  the 
very  efficient  help,  cheerfully  rendered, 
by  my  good  wife  during  the  busier  parts 
of  the  day. 

Apprentice  Became  Partner. 

The  taking  on  of  an  apprentice  is  "a 
good  deal  like  drawing  to  a  straight 
flush  in  a  poker  game.  The  chances  are 
decidedly  against  you  (at  least  so  I  am 
told).  In  this  case,  however,  the  gods 
of  chance  smiled  upon  me.  Roy  G.  Cor- 
nett,  then  a  lad  of  17  years,  left  school 
and  entered  my  employ.  I  cannot  pay  too 
high  a  tribute  to  the  faithfulness,  the 
efficiency  and  the  intelligence  of  the 
service  he  has  rendered.  The  success  of 
the  drug  department  of  our  business  in 
recent  years  has  been  largely  due  to  his 
untirino*  efforts,  his  thorough  mastery  of 
the  details  of  a  difficult  calling  and  to 
his  excellent  business  judgment,  as  well 


not   only   mitigates   against   success,   but 
is  a  fertile  cause  of  complete  failure. 

In  1907  we  organized  a  joint  stock 
company  under  the  present  style  of  the 
firm,  with  a  capital  stock  of  $15,000.  This 
was  done  simply  as. a  matter  of  conven- 
ience. The  stock  was  apportioned 
amongst  ourselves  as  our  interests  then 
appeared.  The  capital  stock  is  now  $35,- 
000,  of  which  $28,000  is  allotted  and 
fully  paid  up,  and  the  balance  held  in 
t^e  treasury. 

W.   T.  Stephenson  in  Charge  of  Books 
and  Stationery. 

In  addition  to  the  stock  of  drugs  and 
associated  lines  we  had  always  carried 
more  or  less  stationery  and  books.  iAt 
first  this  was  merely  a  side  line,  but  it 
was  gradually  increasing  in  importance 
until  it  was  felt  that  in  order  to  take 
full  advantage  of  the  opportunity  which 
appeared  to  be  presenting  itself,  it  would 
be  necessary  to  put  this  department  of 
the  business  in  charge  of  a  thoroughly 
trained  and  competent  stationery ,  and 
book  man.   In  the  spring  of  1910,  there- 


26 


BOOKSELLER     AND     STATIONER 


Gramophone 
Department 


Blank   Books  and 
Office  Stationery 


Boxed  Con- 
fectionery 


Seat  for 
Customers 


Show  Case 
for  Leather 
Bags,  etc. 


Display  Rack 

for 

Magazines 


A   VIEW  SHOWING  SOME  OF  THE  FEATURES  OF  THE  GAETZ-CORNETT  STORE. 


fore,  the  services  of  W.  J.  Stephenson, 
at  that  time  manager  for  the  Douglas 
Company,  Limited,  Edmonton,  were 
secured  and  the  book  and  stationery  end 
of  the  business  placed  under  his  manage- 
ment. The  results  accomplished  have 
fully  justified  this  move.  Mr.  Stephen- 
son brought  to  bear  upon  his  department 
a  thorough  familiarity  with  the  line,  and 
excellent  judgment,  together  with  those 
rare  qualities  of  disposition  which  are 
of  the  greatest  importance,  not  only  in 
maintaining  those  agreeable  relations 
with  his  associates  on  the  inside,  the  im- 
portance of  which  has  been  referred  to, 
but  also  in  establishing  and  maintaining 
those  relations  of  mutual  confidence  and 
respect  with  the  public  upon  which  suc- 
cess is  entirely   dependent. 

It  is  said  that  we  make  our  money  out 
of  our  friends,  that  our  enemies  will  not 
deal  with  us  anyway,  so  that  an  atti- 
tude which  makes  friends  makes  for  suc- 
cess. T  suppose  few  men  of  character 
can  wholly  avoid  making  enemies  at 
times,  but  men  with  the  right  kind  of 
character  will  win  even  their  enemies 
in  time. 

The  epitrramatist  speaks  lightly  of  the 
"accomplishment  of  achieving  enemies," 


but  the  winning  of  a  friend  from  among 
one's  enemies  is  an  accomplishment  al- 
most godlike. 

What  Success  Is  and  Is  Not. 

This  brings  me  back  to  the  point  from 
which  I  started,  viz.,  "Success."  What 
is  success?  Almost  as  difficult  a  ques- 
tion as  the  old  classic  one,  "What  is 
Truth?"  I  do  not  pretend  to  be  able  to 
answer  it,  but  I  know  some  things  that 
it  is  not.  It  is  not  merely  the  acquisi- 
tion of  wealth.  Much  as  that  standard 
is  desired  and  sought  after,  and  not 
denying  that  it  must  be  one  measure  of 
success,  it  is  not  necessarily  the  sole 
measure.  I  am  not  sure  that  "a  real 
service  suitably  rewarded"  would  not  be 
a  satisfactory  definition.  To  know  that 
he  is  held  in  respect  and  esteem  by  the 
great  majority  of  the  members  of  the 
community  in  which  he  has  done  busi- 
ness over  a  long  period  and  to  have 
found  a  place  in  the  affections  of  many, 
and  withal  to  have  received  such  finan- 
cial rewards  as  to  lift  him  above  the 
pecuniary  cares  of  life  should  be  an 
fu'hievement  fully  satisfying  to  any  man. 
Without  wishing-  to  make  any  pedantic 
parade    of    mystical    virtues   I    will    say 


in  all  sincerity  that  such  has  been  our 
ambition,  and  as  is  the  measure  of  these 
rewards,  in  due  proportion,  so  is  the 
measure  of  success  attained  by  the 
Gaetz-Cornett  Drug  &  Book  Company, 
Limited. 


QUALITY    VS.     LOW    PRICE. 

Here  is  a  pointed  paragraph  from  an 
article  appearing  in  the  first  issue  of 
Eaton,  Crane  &  Pike  Co.'s  house  organ, 
"  Pull  Together  ":— "  It  is  much  better 
to  build  a  business  upon  the  sure  foun- 
dation of  good  quality  merchandise  than 
to  erect  a  superstructure  upon  the 
quicksands  of  low  prices.  This  fact  is 
becoming  more  apparent  every  day,  and 
the  theory  that  cut  rates  pull  trade  is 
fast  going,  out  of  date.  Experience  is 
teaching  the  retail  merchant  that  in 
order  to  maintain  his  standing  in  the 
community  where  he  does  business  it  is 
necessary  for  him  to  have  an  established 
reputation  for  square  dealing  and  the 
giving  of  honest  value,  because  these 
are  the  qualifications  that  endure  the 
acid  test  of  time." 


Beautiful  Panel  Effects  in  1915  Wallpaper  Lines 

These  Promise  to  be  More  Popular  Than  Ever  Before  —  Rose 
Still  Holds  the  Lead— Yellows.  Browns  and  Dark  Greens  Strong 
and  Elaborate — Japanese  Grass  Cloths. 


AFTER  looking  over  the  many 
beautiful  materials  which  are  of- 
fered in  the  1915  line  of  wall- 
papers for  interior  decoration,  the  first, 
and  the  outstanding  and  lasting  impres- 
sion, is  created  by  the  great  scope  which 
i-.  offered  and  the  latitude  permitted  with 
regard  to  the  use  of  materials,  designs 
and  colorings.  While  there  are  certain 
strong  tendencies  shown  which  have  an 
influence  in  the  schemes  for  certain 
rooms  of  the  house,  and  while  there  are 
color  effects  which  are  strong  in  popu- 
larity, the  whole  trend  is  to  get  the  de- 
sired beauty  in  the  end  without  so  much 
attention  to  the  means.  Never  in  the 
history  of  the  wallpaper  business  has 
there  been  such  an  opportunity  for  a 
display  of  taste  in  the  selection  of  the 
materials  and  the  manner  of  their  use, 
and  in  this  connection  there  is  the  need 
for  a  thorough  understanding  of  the 
elements  of  the  art  of  decoration  on  the 
part  of  the  salesman,  for  it  is  to  him 
that  a  great  many  of  the  patrons  of  the 
wallpaper  department  of  the  store  will 
lcok  for  assistance  in  making  their  selec- 
tion. 

Taste  Rather  Than  Price. 

There  are  papers  at  all  prices — the 
range  is  greater  than  ever — but  it  should 
be  remembered  that  price  is  not  essen- 
tially the  first  consideration.  Taste  is 
more  important.  An  expensive  paper, 
while,  of  course,  presenting  the  greater 
possibilities,  can  be  made  to  look  cheap 
by  the  manner  of  its  use,  while,  on  the 
other  hand,  there  are  cheaper  grades 
which,  if  properly  handled,  can  be  made 
to  present  a  beauty  which  overwhelms 
the  matter  of  cost. 

Panels  Very  Popular. 

Even  stronger  than  ever  is  the  popu- 
larity for  the  panel  effects,  and  this  is 
seen  in  decorated  schemes  for  practi- 
cally all  parts  of  the  home,  with,  of 
course,  a  decided  difference  in  the  me- 
thods of  handling.  A  beautiful  bedroom 
i?  shown  in  the  accompanying  cut,  which 
represents  two  panels  crowned  with  a 
lull  rose  border.  The  two-tone  effect  in- 
troduced in  addition  to  the  border  is  pro- 
duced by  the  use  of  two  harmonizing 
shades  of  the  background  paper.  This 
border  may  be  utilized  in  creating  the 
usual  upright  panel,  or  with  a  little 
alteration  on  the  part  of  the  decorator 
an  oval  panel  can  be  produced,  thus  giv- 
ing wide  scope  for  suiting  the  scheme 
to  the  shape  of  the  room  and  the  walls. 

With  the  panels  in  bedrooms  and  re- 
ception-rooms the  baekgTounds  are  in 
soft  shades  of  blues,  greys  and  greens, 


with  fine  patterns  which  do  not  obtrude, 
and  the  relief  is  given  in  the  borders,  in 
many  of  which  the  rose  is  used  with  the 
relieving  color  of  bright  tone  and  small 
proportions. 

Ever  Popular   Rose. 

And  here  let  it  be  said  that  there  ap- 
pears to  be  no  flower  in  wallpaper 
decoration  which  holds  its  popularity 
like  the  rose.  For  this  there  is  a  reason: 
there  is  no  other  flower  which  can  be 
put  to  the  same  uses,  and,  after  all,  there 
is  nothing  more  outstandingly  beautiful 
in  the  floral  world.     One  misrht  wonder 


Rose  border  design  showing  effective 
use  of  floral  border  and  panels  on  soft 
background.  Note  two  shapes  of  panels 
and  the  two-tone  effect  between,  as  the 
result  of  using  two  shades  of  paper  of 
the  same  material.  Shown  by  Colin 
McArthur  &  Co. 

why  such  flowers  as  the  sweet  pea,  the 
fuchsia  and  others  of  outstanding 
beauty  are  not  used  in  decoration,  and 
the  explanation  is  that  they  cannot  be 
reproduced  in  their  natural  appearance; 
in  the  words  of  the  trade  they  do  not 
' '  round  up. ' '  The  popularity  of  the  rose 
border  is  something  which  is  bound  to 
last,  and  its  use  is  always  safe.  Most  of 
these  borders  owe  their  beauty  to  the 
contrasting  colors,  and  the  majority  are 
cut  out  and  used  at  the  top  of  the  wall. 
This  style  of  decoration  is  particularly 
adaptable  to  apartments  where  the  rooms 
are   small,   owing   to   the   wide   latitude 


which  is  permitted  the  decorator  in  the 
use  of  the  borders  and  panels. 

Yellows  and  Browns  Strong. 

For  the  living-rooms  there  is  a  wide 
variety  offered  to  suit  the  taste  of  the 
individual,  both  in  the  range  of  colorings 
and  methods  of  handling,  with  panels, 
friezes,  binders,  dados,  etc.  Here  we 
find  that  there  is  a  tendency  to  the  use 
of  warm  shades  of  yellows,  browns,  and 
dark  greens,  with  various  patterns  in 
panels,  borders,  etc.  So  far  as  the  com- 
binations are  concerned  the  outstanding 
characteristic  is  harmony,  and  where 
high  colors  are  used  they  are  artistically 
shaded  in. 

For  halls  and  vestibules  the  same  ma- 
terials find  use  with  a  difference  in  the 
methods  of  handling,  the  effect  being 
more  formal  and  borders  and  panels  be- 
ing restricted  to  designs  in  which  lines 
rather  than  curves  predominate. 

The  use  of  blue  will  find  a  very  re- 
stricted use,  for  the  very  simple  reason 
that  it  is  very  difficult  to  use  with  an 
effect  that  gives  the  impression  of  good 
taste.  A  bold  blue  is  a  very  daring  color 
for  decorative  purposes,  and  it  only  re- 
quires the  example  of  showing  how 
ether  colors  contrast  to  prove  that  the 
use  of  this  shade  will  not  be  extensive; 
not  only  is  it  difficult  to  find  borders 
that  will  work  with  blue,  but  there  is 
the  same  difficulty  with  regard  to  the 
draperies  and  the  other  furnishings  of 
the  room. 

Two  new  and  effective  papers  which 
are  being  shown  are  Japanese  grass 
cloths,  the  most  of  which  are  in  plant 
effects,  with  borders  of  Oriental  design, 
and  a  paper  with  a  mottled  surface  with 
something  of  the  appearance  of  marble, 
but  with  the  veinings  much  more  indis- 
tinct. Both  of  these  have  a  large  variety 
of  borders  and  panels,  and  there  are 
many  with  ornamentations,  while  a  very 
beautiful  effect  is  produced  in  wide,  two- 
tone  stripes,  in  which  there  is  very 
little  difference  in  the  shades.  With 
these,  one  of  the  new  and  effective  bor- 
ders is  one  which  introduces  the  dif- 
ferent precious  stones,  inlaid  in  solitaire 
or  in  chains. 

Some  Beautiful  Friezes. 
For  beauty  of  design  and  harmony  in 
color  cold  type  cannot  describe  some  of 
the  latest  panoramic  friezes  which  are 
imported  for  the  better  trade.  Some  of 
these,  which  are  reproductions  of  works 
of  art  and  historical  events,  would  pass 
for  paintings,  and  nothing  could  be  im- 
agined more  effective  for  the  enhancing 
of  the  beauty  of  an  apartment. 


Library  Idea  Will  Help  Build  Up  Book  Trade 

Sale  of  Books  in  Series  Offers  Unusual  Opportunities  for  Development  of  Extensive 
Trade  on   Broad  Scope — Enterprise  and  Aggressive  Methods  the  Main  Requirements 


TOUCHING  the  interests  of  the 
public  from  many  angles,  appeal- 
ing as  it  does  to  practically  all 
classes,  ages  and  degrees  of  intelligence, 
and  permitting  the  acquisition  of  reput- 
able literature  at  a  nominal  figure,  there 
is  probably  no  phase  of  the  booksellers' 
business  that  affords  greater  possibili- 
ties for  fruitful  development  than  the 
sale  of  books  in  series. 

Many  objections  have  frequently  been 
made  against  the  handling  of  books  by 
the  library  plan,  but  the  accomplish- 
ments of  the  greater  number  of  book- 
sellers now  carrying  books  by  this  me- 
thod seem  to  bear  out  the  conclusion 
that  the  trouble  does  not  rest  with  the 
library  idea,  but  rather  with  the  book- 
seller himself. 

Department  Store  Competition. 
The  grave  question  of  department 
store  competition  appears  to  enter  as 
one  of  the  most  oft-repeated  objections. 
It  is  true  the  department  store  may  have 
something  in  its  favor  as  far  as  initial 
cost  is  concerned.  But  from  the  stand- 
point of  the  mail  order  customer,  this 
lower  price  seems  to  hold  no  inducement 
whatever.  The  postage  on  his  order  and 
on  the  delivery  of  the  books,  added  to 
the  inconvenience  of  two  or  three  days' 
waiting,  more  than  offsets  any  advan- 
tage in  the  initial  cost  of  the  books. 
With  the  department  store's  local  com- 
petitors the  case  seems  a  little  different. 
And  yet  with  the  disadvantage  of  a  few 
cents  difference  in  price  many  large  city 
booksellers  are  building  and  maintaining 
an  extensive  business  in  this  line. 

Profits. 

Another  objection  frequently  ex- 
pressed is  that  the  margin  of  profit  re- 
alized on  the  sale  of  books  of  this  nature 
makes  it  hardly  worth  while  handling 
books  by  the  library  plan.  This,  too,  is 
evidently  a  fallacy.  Many  booksellers 
doing  business  successfully  on  the  lib- 
rary plan  find  it  requires  very  little 
effort  to  sell  books  of  this  nature,  and 
that  once  they  become  known,  the  books 
usually  sell  themselves.  They  find  it  is 
also  just  as  easy  to  sell  four  of  these, 
standard  works  as  it  is  to  dispose  of  a 
single  popular  novel,  and  the  aggregate 
selling  price  ami  profit  in  most  cases  is 
about  the  same  or,  if  anything,  a  trifle 
in  favor  of  the  four  standard  works. 

On  the  other  hand,  there  are  many  ad- 
vantages in  favor  of  the  library  plan. 
Enterprise  and  proper  handling  of  the 
titles  that  really  have  a  field  among 
your  customers  seem  to  be  the  main  re- 
quirements of  success  in  this  line. 


Appeal  to  All  Classes. 

One  of  the  distinct  advantages  lies  in 
the  fact  that  the  usual  series  is  so  broad 
in  its  scope,  it  touches  the  interests  of 
all  classes,  and  the  possibilities  of  de- 
veloping business  are,  therefore,  prac- 
tically illimitable.  The  young  and  old, 
illiterate  and  cultured,  each  may  secure 
the  study  or  pleasure  that  directly  ap- 
peals to  him.  Here  are  books  on  his- 
tory, adventure,  biography,  science,  art, 
gems  of  literature,  poetry,  classics,  fic- 
tion, beckoning  to  their  respective  in- 
terests, with  a  hand  deep-dyed  in  reputa- 
tion and  value.  Did  ever  a  classification 
of  books  call  to  mind  such  an  array  of 
probable  customers? 

The  Library  Habit. 

Another  important  advantage  is  that 
once  a  customer  has  purchased  a  book 
of  this  nature  the  usual  result  is  that  he 
desires  another  and  another  of  the  same 
style  and  binding  until  he  has  developed 
the  "library  habit"  and  endeavors  to 
secure  the  complete  series  or  at  least  as 
many  of  them  as  hold  anv  claim  on  his 
interests  and  pleasures.  One  can  readily 
see  the  very  satisfactory  effect  this  me- 
thod of  collecting  books  has  on  the  book- 
seller's business.  Such  a  method  knows 
no  seasons,  and  promotes  a  steady  sale 
the  year  round. 

Special  Sales. 

But,  aside  from  the  general  sale  of 
books  in  series,  their  special  classifica- 
tion permits  special  sales  at  different 
seasons.  Thus  the  spring  brings  its 
gardening  book  sales,  its  fishing  book 
sales,  its  camping  book  sales;  the  sum- 
mer its  special  fiction  sales;  the  school 
openings  their  educational  book  sales; 
the  Christmas  season  its  gift  book  sales, 
especially  in  the  sets  and  leather  bind- 
ings. Too  much  stress  cannot  be  placed 
on  the  advisability  of  pushing  sales  at 
these  seasons. 

Many  booksellers  carry  more  than  one 
different  series  of  books,  and  when  books 
of  a  special  nature  are  drawn  from  dif- 
ferent series  usually  a  rather  compre- 
hensive assortment  can  be  secured  for 
these  special  sales. 
For   Supplementary  Educational   Books. 

Probably  the  most  profitable  field  of 
developing  the  sale  of  books  in  series 
lies  in  the  supplementary  educational 
reading  of  schools,  colleges  and  literary 
societies.  Many  of  these  institutions 
prescribe  certain  titles  at  certain  periods 
in  their  terms,  and  this  affords  the  local 
bookseller   the   opportunity    of   securing 


with  little  effort  large  orders  at  regular 
intervals. 

But  many  booksellers  either  do  not 
know  of  this  very  desirable  business  or 
else  utterly  ignore  it.  Consequently 
business  of  its  kind  is  all  too  frequently 
diverted  from  the  local  bookseller  to  the 
publisher  of  the  special  title  required. 
Only  recently  a  large  educational  insti- 
tution in  an  important  Ontario  city  re- 
quired 500  copies  of  a  certain  title  for 
supplementary  educational  work  among 
its  scholars.  Never  having  been  solicited 
tor  this  class  of  business  by  the  local 
booksellers,  and  probably  presuming 
they  could  not  supply  the  title  in  such  a 
large  number,  the  principal  of  the  col- 
lege looked  up  the  publishing  house, 
which  was  located  in  another  city,  and 
placed  his  order  direct.  This  is  only  one 
of  numerous  instances  where  orders  of 
this  nature  are  needlessly  passing  the 
local  bookseller's  very  door  and  into  the 
publisher's  hands,  who,  it  may  be  said, 
would  much  rather  they  came  through 
the  proper  channel. 

Get   in   Touch   With    Teachers   and 
Scholars. 

One  successful  method  of  securing  this 
very  profitable  business  is  to  get  into 
personal  touch  with  the  principals  and 
teachers  of  the  schools  and  colleges  and 
secretaries  of  the  various  literary  socie- 
ties of  your  locality,  find  out  their  educa- 
tional plans,  and  what  books  you  can 
secure  to  link  up  with  their  plans,  and 
let  them  know  of  your  proposition  and 
its  conveniences.  A  good  idea  in  some 
cases,  where  the  purchase  of  the  book  is 
left  entirely  to  the  individual  scholar, 
would  be  to  secure  a  few  copies  of  the 
titles  to  be  used  and  arrange  La  have 
them  passed  around  among  the  scholars 
for  inspection.  This,  however,  should 
be  done  some  time  before  the  books  are 
actually  required,  so  that  a  fairly  ac- 
curate idea  of  the  number  needed  may  be 
ascertained  in  sufficient  time  to  have  the 
supply  on  hand  when  required.  The 
amount  of  business  that  can  be  secured 
from  this  source  is  sometimes  very  sur- 
prising, and  is  certainly  well  worth  while 
goins:  after  and  persistently  and  aggres- 
sively following  up. 

Careful  Selection  of  Titles. 

One  vitally  important  point  demands 
the  studious  attention  of  the  bookseller 
if  he  desires  to  succeed  in  handling 
books  in  series,  and  that  is  selecting  the 
titles  best  suited  for  him  to  carry.  Every 
care  should  be  taken  not  to  fill  the 
shelves  with  "deadwood,"  and  yet  just 


' )  ( )  K  S  E  L  L  E  R      AND      STATIONER 


29 


a.';  great  care  should  be  exerted  to  make 
sure  the  customer  has  sufficient  scope  to 
expand  and  broaden  out  in  his  reading 
matter.  No  one  but  the  bookseller  him- 
self knows  better  what  is  suited  to  his 
trade,  and  yet  his  personal  opinion  on 
the  matter  should  not  be  trusted  alto- 
gether. Thorough  investigation  of  the 
probable  requirements  of  his  customers 
and  prospective  customers  is  the  only 
safe  means  of  judging  the  proper  titles 
to  select. 

Need  of  Aggressive  Advertising 
Nothing  has  succeeded  yet  in  the  busi- 
ness world  unless  the  public  were  made 
aware  of  it — unless  it  was  given  pub- 
licity among  those  likely  to  be  interested 
in  it.  And  no  more  can  the  sale  of  books 
in  series  be  made  a  notable  success  un- 
less it  is  aggressively  advertised.  News- 
paper and  circular  advertising  should 
certainly  be  made  use  of  whenever  prac- 
tical, and  especially  preceding  and  dur- 
ing a  special  sale.  The  appeals"  in  the 
advertising  copy  will,  of  course,  be  gov- 
erned to  a  great  extent  by  special  cir- 
cumstances and  the  nature  of  the  sale, 
but  there  are  some  general  appeals  that 
can  be  made  use  of  on  practically  any 
occasion.  The  fundamental  human  ap- 
peal to  self-education,  improvement  or 
advancement  is  one  that  would  strike  a 
responsive  chord  whenever  made  use  of. 
The  appeal  to  economy  is  also  a  valuable 
one,  especially  when  it  is  considered  that 
the  books  in  the  average  series  usually 
cost  quite  a  sum  in  their  original  edi- 
tion.  Then  there  is  the  appeal  to  the 
inherent  desire  to  hoard  or  collect,  and 
yet  gain  pleasure  by  the  way.  This  is 
usually  a  very  effective  appeal,  and  in 
the  case  of  books  in  series  certainly  pro- 
duces a  strong  inducement. 

Mailing  List  Invaluable. 
Another  very  effective  means  of  de- 
veloping business  through  the  medium 
of  advertising  is  to  secure  a  mailing  list 
of  customers  and  prospective  customers. 
This  may  be  secured  by  several  means, 
but  one  important  method  would  be  to 
jot  down  the  name  and  address  of  every- 
one purchasing  or  interested  in  one  of 
the  books  of  a  series  by  suggesting  you 
let  them  know  of  the  new  ones  as  you 
secure  them,  and  of  the  special  sales  as 
they  fall  due.  If  conditions  appear  to 
warrant  it,  a  card  index  may  be  kept,  on 
which  should  be  entered  the  class  of 
books  the  prospect  was  most  interested 
in,  and  about  what  time  he  might  be 
wanting  books  of  a  certain  nature.  With 
a  mailing  list  of  this  character  you 
could  keep  your  customers  and  prospec- 
tive customers  in  intimate  touch  with 
the  developments  of  this  branch  of  your 
business,  and  also  enliven  and  keep  up 
their  enthusiasm  for  books  in  series. 
Publishers  usually  supply  dealers  with 
pamphlets  showing  the  complete  list  of 


books  in  the  series  he  is  carrying.  In 
some  cases  they  can  be  secured  bearing 
the  imprint  of  the  local  dealer.  When 
pamphlets  or  lists  of  this  nature  can  be 
secured  in  quantities  they  make  most 
effective  encloses  when  writing  customers 
on  your  mailing  list,  and  the  local  dealer 
should  get  in  touch  with   the  publisher 


to  ascertain  to  what  extent   these  lists 
can  be  supplied. 

In  conclusion,  the  development  of  the 
library  idea  is  one  that  requires  constant 
cultivation.  People  soon  forget,  others 
move  away,  new  ones  arrive.  One  must 
keep  everlastingly  at  it  if  success  is  to 
be  attained  with  the  library  method. 


Western  Crop  Will  Be  Good 

Conclusion  Arrived  at  After  Traversing  the 
Prairie  Provinces — Absence  of  Rain  in  Many 
Places  Had  Serious  Effect — Little  Hail  This 
Year  and  an  Early  Harvest. 


Edmonton,  Alta.,  Aug.  10. — The  crop 
situation  in  the  West  this  season  is 
quite  varied. 

From  present  appearances  there  will 
be  a  very  large  quantity  of  grain  harv- 
ested but  it  is  doubtful  if  upon  the  whole 
there  will  be  as  much  in  the  aggregate 
as  last  year. 

Judging  from  the  most  reliable  sources 
of  information,  Manitoba  will  produce 
according  to  present  indications  a  bump- 
er crop.  In  Saskatchewan  the  situa- 
tion is  more  mixed.  In  the  northern 
parts  of  the  province  reports  indicate 
an  excellent  crop,  also  in  the  south- 
eastern section  the  large  district  south 
and  east  of  Moose  Jaw  and  Regina 
known  as  the  Weyburn  district.  In  the 
smith-western  part  of  the  province,  the 
Maple  Creek  country,  there  is  a  wide 
section  where  from  present  indications 
the  crop  will  be  much  below  the  average. 
The  rainfall  there  has  been  very  defici- 
ent and  crops  have  suffered  badly.  The 
same  conditions  prevail  to  a  great  ex- 
tent in  the  ■  Kindersley  section  in  the 
Goose  Lake  district. 

In  Alberta  a  similar  situation  pre- 
vails to  that  in  Saskatchewan.  The  nor- 
thern sections  of  the  province  promise 
well— in  fact  were  never  better.  The 
south-western  part  from  MacLeod  to  the 
Foot  Hills  is  also  good,  and  to  all  ap- 
pearances an  abundant  harvest  will  be 
reaped.  In  the  large  section  east  of 
MacLeod — the  Lethbridge  country  and 
as  far  north  as  Medicine  Hat — the  dry 
weather  has  seriously  affected  the  crops. 

In  some  of  these  sections  late  rains 
have  improved  conditions  but  were  too 
long  in  coming  to  be  of  material  value. 

It  must  be  borne  in  mind,  however, 
that  farming  methods  through  a  large 
part  of  the  West  have  materially 
changed  during  the  last  two  years  and 
the  failure  of  a  crop  does  not  mean  to 
the  farmers  of  the  district  where  it  oc- 
curs what  it  would  have  done  a  few 
years  ago. 

Mixed  farming  has  largely  taken  the 
place  of  the  all-grain  methods  formerly 


prevailing,  and  should  there  be  a  fair 
amount  of  moisture  during  the  latter 
part  of  the  season  it  will  naturally  help 
the  farmers  out. 

Owing  to  the  warm  and  comparatively 
dry  weather  the  harvest  in  most  sec- 
tions will  be  earlier  than  usual.  So  far 
there  has  been  an  absence  of  hail  storms 
except  in  a  few  isolated  places,  making 
the  damage  from  this  source  very  slight. 

The  question  of  outside  help  for  har- 
vesting the  crop  is  being  considered, 
and  it  is  generally  felt  that  owing  to  the 
shortness  of  the  straw  in  many  places, 
thus  requiring  less  men  to  handle  it,  and 
taking  into  consideration  the  number  of 
unemployed  and  partially  employed 
around  the  towns  and  cities,  there  will 
not  be  the  necessity  of  bringing  the 
crowd  of  helpers  from  the  Eastern  pro- 
vinces there  was  formerly.  Taking  the 
West  as  a  whole  the  outlook  is  good. 


ANOTHER     MESSAGE    FROM     SAS- 
KATCHEWAN 

Writing  from  Saskatoon,  Sask.,  a  rep- 
resentative says  under  date  of  Aug.  22: 
— Harvesting  is  general  through  this 
part  of  the  country  and  the  bulk  of  the 
grain  will  be  in  stook  in  a  few  days,  pro- 
vided the  present  favorable  weather 
continues.  The  yield  will  be  varied.  In 
some  places  it  is  good,  other  medium, 
and  still  others  poor;  on  the  whole  it 
is  below  the  average.  Threshing  is  com- 
mencing in  some  sections.  The  first  car 
of  wheat  from  the  Goose  Lake  district 
passed  through  the  city  yesterday.  This 
will  be  followed  by  many  more  shortly. 
Shipments  East  are  commencing  two 
weeks  earlier  this  year  than  usual. 

It  is  hoped  that  with  the  increased 
price  being  paid  for  cereals  this  season, 
money  will  be  more  plentiful  when  farm- 
ers begin  to  get  returns  for  their  ship- 
ments. 


Writing  Ads  from  the  Customers'  Standpoint 

Ad  Writers  Should  Present  Proposition  so   as    to  Create  Desire  on  the  Part  of  the 
Reader  for  Goods  Advertised — Strong  and  Weak  Points  in  Recent  Advertisements 


A  REVIEW  of  advertising  as  at 
present  practised  by  Canadian 
booksellers  will  reveal  the  fact 
that  what  most  of  us  need  is  an  entirely 
new  viewpoint  in  regard  to  our  advertis- 
ing copy.  If  we  would  read  it  over  oc- 
casionally from  the  standpoint  of  our 
prospective  customer  much  of  it  would 
never  see  print  without  being  entirely  re- 
arranged. Engrossed  with  our  own  af- 
fairs, close,  too  close  to  our  goods  (in- 
stead of  our  customers),  we  are  inclined 
to  look  upon  them  merely  as  so  much 
merchandise,  and  speak  about  them  in 
our  advertisements  strictly  from  the 
standpoint  of  the  dealer. 

Desire  Must  be  Stimulated. 

Except  in  cases  of  dire  necessity,  the 
customer  buys  our  goods  only  as  he  feels 
the  promise  of  pleasure  or  profit  from 
the  purchase.  Books  are  not  purchased 
merely  because  they  represent  some- 
thing to  read,  nor  fountain  pens  because 
they  afford  a  means  of  transcribing 
thoughts  on  paper,  but  strictly  on  the 
point  of  their  value,  convenience  and 
pleasure  to  the  purchaser.  As  long  as 
ho  feels  his  present  supply  of  books  is 
adequate  for  his  purposes,  just  so  long 
will  he  retain  them  in  active  use  . 

Must    Convince    Customer    of    Personal 
Need. 

If,  then,  we  are  to  dispose  of  our 
books  and  pens  and  other  articles  to 
any  appreciable  extent,  the  problem 
confronting  us  is  to  cause  the  customer 


IP*5* 


MMi>M<tini*«*H»i 


Gardening  Hand  Book 

The  Rose  Book 

A  Complete  Guide  for  Amateur  Rose  Growers 

By  H.  H.  THOMAS, 
Editor  pf  "The  Gardener" 

Beautifully  illustrated,  with  seventy-two  illus- 
trations in  color,  and  black  and  white. 

This  book  will  be  found  distinctly  useful  to  the 
practical  gardener,  aud  of  poetic  and  romantic  inter- 
est to  the  rose  lover.  _____ 
Price  $1.50.  Postage  10c  extra. 


R.  UGLOW  &  CO. 


1 4 1    Princesa 
_..  Street 


A  stronger  advertisement  would  have 
resulted  if  the  pleasure  of  possession  had 
been   made   more    impelling. 

to  feel  the  inadequacy  of  his  present 
condition  and  the  disadvantage  of  being 
without  the  goods  we  desire  him  to  pur- 
chase.    It  will  readily  be  seen  that  this 


condition  cannot  be  induced  without 
looking  at  our  goods  from  the  stand- 
point of  the  customer  and  the  actual 
advantage  of  his  possession.  Bald  state- 
ments of  fact  crudely  describing  the 
goods  are  entirely  inadequate  to  induce 
this  desirable  condition.  Advertise- 
ments of  this  nature  may  cause  him  to 
understand  the  good  points  of  our 
articles,  but  what  he  wants  to  know  is 
not  so  much  their  good  points  alone  but 
how  these  good  points  affect  his  condi- 
tion, his  pleasure,  his  profit. 

It  is  of  slight  concern  to  the  young 
musical  student  that  you  are  handling 
biographies  of  the  great  masters  of 
music,  or  even  that  you  are  disposing  of 
them  at  reduced  prices.  What  he  must 
he  made  aware  of,  what  he  must  feel  is 
that  the  information  contained  within 
the  covers  of  these  books  will  be  of 
some  specific  pleasure  or  profit  to  him, 

•  *? 
|     Who  is  You.      ; 

®  Loveliest         • 

|  Woman  | 

?  Tell  lier  about  the  Ansco  ® 
®  Co's  "LoveUest  Woman"  @ 
«>  contestand  have  her  photo  • 
®  in  that  contest.  There  is  • 
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time  or  money  saved  through  the  use  of 
your  systems. 

Link  Up  Gardening  Book  With  Love  of 
Home. 

The  advertisement  of  the  Rose  Book, 
illustrated  herewith,  seems  to  offer  un- 


Fountain  Pens. 


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The  non  leakable  kind.     Ladies  you  can 
carry  this  kind  in  your  hand-bag,   with 


Hand-made  English  Writing  Paper  and 
Envelopes,  Correspondence  Cards,  Visit- 
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,  ® 

Stationery  © 

West  Lome  ® 

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Awakens  the  interest 
of   all    classes. 

that  the  trials  and  achievements  of 
these  men  will  inspire  him  to  greater  ef- 
forts and  higher  ambitions.  It  is  these 
feelings  and  similar  ones  that  decide  his 
final  actions. 

Nor  is  the  business  man  particularly 
moved  because  your  advertisements  say 
you  are  carrying  loose  leaf  ledgers  and 
devices  that  save  time  and  money.  In 
all  probability  his  present  system  of  ac- 
counting is  quite  satisfactory  to  him. 
Nor  will  he  feel  at  all  inclined  to  pur- 
chase your  filing  equipment  unless  you 
can  persuade  him  through  your  adver- 
tising copy  that  his  present  methods  are 
promoting  loss  and  inefficiency  in  his  of- 
fice. It  may  also  be  necessary  to  give 
him  specific  examples  or  illustrations  of 


DAVIS'    BOOK    STORE 


The  woman  content  with  a  pencil  in  her 
handbag  feels  no  particular  incentive  to 
carry  a  pen. 


usual  advantages  for  an  impelling  ap- 
peal, although  these  advantages  have  not 
been  made  use  of  to  the  fullest  extent. 
Tt  is  quite  probable  that  only  those  who 
were  on  the  lookout  for  a  book  of  this 
nature  would  be  influenced  by  the  appeal 
of  the  copy  as  it  now  stands.  To  them 
the  desire  for  such  a  book  had  probably 
been  unconsciously  existing  for  some 
time  and  all  that  was  required  to  induce 
them  to  buy  the  book  was  the  know- 
ledge of  where  it  could  be  secured.  On 
the  other  hand  there  were  probably 
many  other  prospective  purchasers  of 
this  book,  who  at  that  time  may  not 
have  felt  the  need  of  the  book,  but  this 
need  might  easily  have  been  created  or 
induced  by  the  appeal  of  the  advertise- 
ment. Instead  of  an  advertisement  of 
bare  statements  of  fact  and  shallow  de- 
scriptions, why  not  picture  to  the  pros- 
pective reader  the  beauty  and  pleasure 
of  transforming  the  bare  looking  ver- 
andah and  battered  back  fences  into 
fragrant  arbors  of  the  most  cherished  of 
roses?  Tell  him  how  easy  Mr.  Thomas 
has  made  it  for  him  to  have  in  his  own 
home  all  summer  long  these  delicately 
dainty  messengers  of  good  cheer.  En- 
deavor to  have  the  whole  advertisement 
cause  him  to  feel  he  and  the  homefolks 
are  really  foregoing  a  great  pleasure 
because  of  the  absence  of  these  flowers 
from  his  home  and  the  lack  of  invaluable 
information  the  Rose  Book  will  bring  to 


BOOKSELLER     AND     STATIONER 


31 


him.  By  thus  changing1  the  appeal  of 
the  advertisement  a  larger  number  of 
prospective  readers  are  brought  under 
its  influence  and  the  probability  of 
larger  sales  is  greatly  increased. 
Should  Be  More  Than  List  of  Articles. 

In  the  advertisement  of  Davis'  Book 
Store,  as  in  that  of  the  Rose  Book,  the 
appeal  is  limited  to  a  definite  class  of 
prospective  users,  which  by  no  means 
represents  the  total  number  of  probable 
fountain   pen   users. 

As  in  the  former  advertisement  there 
is  nothing  in  this  copy  to  make  the  cus- 
tomer feel  the  disadvantage  of  her  pres- 
ent condition.  So,  therefore,  the  appeal 
is  limited  to  that  class  of  customer, 
who  had  decided  beforehand  to  secure 
the  articles  mentioned  in  the  advertise- 
ment. 

Value  of  a  Striking  Heading. 

Notice  in  the  advertisement  of  J.  N. 
Kelly,  how  personal  attention  is  imme- 
diately secured  by  asking  a  question  of 
intense  interest  to  practically  every 
reader  of  the  newspaper.  Although  the 
footing  gained  by  the  heading  of  the 
advertisement  is  not  too  strongly  re- 
tained throughout,  still  the  advertise- 
ment on  the  whole  undoubtedly  brought 
satisfactory  results. 

One  might  imagine  on  reading  the 
McKav    advertisement    that   hammocks, 


*♦«*♦♦♦♦♦  ♦♦♦♦♦♦^ 


4<tv^*4«*«t«« 


!  Notice  to  Patrons  and 


Public  Generally 


Having  purchased  the  Drug  and  Sta- 

itionery  business  conducted  here  for 
years  under  the  firm  name  of  W.  T. 
Rapley  &  Co.,  Mr.  Rapley  wishes  to 
I  tiank  his  many  friends  for  their  past 
|  favors  and  patronage,  and    solicits    a 

♦  continuance  of  the  same. 

t       An  early  settlement  of  all  outstand- 
%  ing  accounts  is  urgently  requested. 

J        AH  debt's  contracted  by  the  late  firm 
;   will  be  paid  by  the  new  proprietor. 

Our  Motto  will  be  : 
I  Pure  Drugs  at  Fair  Prices. 

!  W.  T.  RAPLEY 

l  Central  Drug  end  Book  Store. 

♦  Sunday  Hours — 2  to  4  p.  m.  and  8  to  9  p.  m. 

♦  House  'Phone  127.  Store  'Phone  78. 

***" — — »—————— ———»—»; — >» 

Would  be  improved  if  cold  formality 
were  changed  to  the  warmth  of  personal 
tone. 

like  salt,  were  an  absolute  everyday 
necessity  of  human  existence.  As  a  mat- 
ter of  fact  hammocks,  to  the  majority 


of  people,  are  rather  a  luxury  and  are 
purchased  only  when  their  absence  is 
realized  as  a  keen  inconvenience.  It  is 
apparent  then  if  hammocks  are  to  be 
sold  to  any  profitable  extent  one  must 
make  the  prospective  customer  feel 
strongly  the  inconvenience  of  being 
without  one,  and  of  the  pleasure  and 
satisfaction  of  peacefully  reclining  in 
its  gentle  folds.  The  objection  to  the 
original  copy  is  that  it  is  too  bare  and 
lacking  in  description  and  does  not 
create  in  the  mind  of  the  customer  a 
picture  of  satisfied  possession. 

Arouse  Personal  Interest  in  Store. 

The  advertisement  of  W.  G.  Rapley, 
like  others  mentioned  in  this  article, 
does  not  take  the  viewpoint  of  the  read- 
er as  well  as  it  might.  Good  will  is  un- 
doubtedly a  merchant's  greatest  asset, 
and  in  this  change  of  Mr.  Rapley 's  busi- 
ness affairs  he  had  an  excellent  oppor- 
tunity of  strengthening  his  good  will 
with  the  people  of  his  community.  In- 
stead of  appealing  to  them  through  the 
hard  and  cold  formality  of  a  Notice,  why 
r.ot  express  appreciation  of  former 
favors  in  a  personal  manner  by  speak- 
ing as  though  in  the  first  person,  and 
endeavor  to  make  the  whole  advertise- 
ment cause  the  reader  to  feel  he  has  a 
personal  interest  in  this  particular  store 
and  impress  upon  him  the  advantage  of 
dealing  where  fair  prices  and  pure 
materials  prevail.  The  introduction  of  a 
picture  of  Mr.  Rapley  into  the  advertise- 
ment would  also  carry  out  strongly  the 
personal  tone. 

In  summing  up  it  will  be  noticed  that 
a  distinct  advantage  is  gained  by  looking 
at  the  article  from  the  standpoint  of  the 
user  and  endeavoring  to  show  him  just 
how  well  it  links  up  with  his  problems, 
desires  and   pleasures. 


HOW  TO  ESTIMATE  NET  PROFIT. 

Here  are  a  few  pointers  from  the 
National  Association  of  Credit  Men  on 
estimating   net   profit: 

1.  Charge  interest  on  the  net  amount 
of  your  total"  investment  at  the  beginning 
of  your  business  year,  exclusive  of  real 
estate. 

2.  Charge  rental  on  all  real  estate  or 
buildings  owned  by  you  and  used  in 
your  business  at  a  rate  equal  to  that 
which  you  would  receive  if  renting  it  or 
leasing  it  to  others. 

3.  Charge  in  addition  to  what  you  pay 
for  hired  help  an  amount  equal  to  what 
your  services  would  be  worth  to  others; 
also  treat  in  like  manner  the  services  of 
any  member  of  your  family  employed  in 
the  business  not  on  the  regular  pay  roll. 

4.  Charge  depreciation  on  all  goods 
carried  over  on  which  you  may  have  to 
make  a  price  because  of  change  in  style, 
damage,  or  any  other  cause. 


5.  Charge  depreciation  on  buildings, 
tools,  fixtures,  or  anything  else  suffer- 
ing from  age  or  wear  and  tear. 

6.  Charge  amounts  donated  or  sub- 
scriptions paid. 

7.  Charge  all  fixed  expenses,  such  as 
taxes,  insurance,  water,  lights,  fuel,  etc. 


'X-:-^x-x-x-x~x~x~x-x~x.<-x-x-x-x. 


Hammocks 


t  A    fine    range    of    hammocks     at         * 

•:•  ':' 

I  prices  from  $2.00  to    $7.50    each.         § 

X  <• 


Babv  hammocks  $1.25  "to    $2.50.        % 


McKAY'5  BOOK  STORE 


c-c-c-:":-:-:-<-:-:-:-:-c-:-:-:-{-:-<^-:-:hk-:-(-:-:-x-x-:-:-<"X-x-:-:-:-:-:-> 

Lacking   in    description  and  limited  in   its. 
appeal. 


8.  Charge  all  incidental  expenses, 
such  as  drayage,  postage,  office  supplies, 
livery  or  expenses  of  horses  and  wagons, 
telegrams  and  telephones,  advertising, 
canvassing,  etc. 

9.  Charge  losses  of  every  character, 
including  goods  stolen  or  sent  out  and 
not  charged,  allowance  made  customers, 
bad  debts,  etc. 

10.  Charge    collection    expense. 

11.  Charge  any  other  expense  not 
enumerated  above. 

12.  When  you  have  ascertained  what 
the  sum  of  all  the  foregoing  items 
amounts  to,  prove  it  by  your  books,  and 
you  will  have  your  total  expense  for  the 
year;  then  divide  this  figure  by  the 
total  of  your  sales  and  you  will  have  the 
percentage  which  it  has  cost  you  to  do 
business. 

13.  Take  this  percentage  and  deduct 
it  from  the  price  of  any  article  you  have 
sold,  then  subtract  from  the  remainder 
what  it  cost  you  (invoice  price  and 
freight),  and  the  result  will  show  your 
net  profit  or  loss  on  the  article. 

14.  Go  over  the  selling  prices  of  the 
various  articles  you  handle  and  see 
where  you  stand  as  to  profits,  then  get 
busy  in  putting  your  selling  figures  on 
a  profitable  basis  and  talk  it  over  with 
your    competitor    as    well. 


The  fact  that  the  successful  business 
man  is  an  advertiser  is  usually  inci- 
dental. He  is  an  advertiser  because  he 
is  wise  and  possessed  of  good,  sound 
business  sense  and  an   analytical   mind. 


SOMETHING      ABOUT      AMELIE 
RIVES*   "WORLD'S  END." 

By  Findlay  Weaver. 

AMELIE  RIVES  (Princess  Trou- 
betzkoy)  is  best  known  as  the 
author  of  "The  Quick  and  the 
Dead,"  and  sufficient  evidence  as  to  the 
success  of  her  latest  book,  "World's 
End,"  is  its  presence  in  the  list  of  the 
six  best  selling  novels  this  month.  It  will 
be  observed  that  "The  Inside  of  the 
Cup,"  which  was  again  ousted  from 
the  leadership  last  month,  is  hack  at  the 
head  of  the  list.  If  this  keeps  up  we 
will  be  having'  a  new  Churchill  book  be- 
fore the  popularity  of  the  last  one  has 
waned  sufficiently  to  crowd  it  out  of  the 
six  best  sellers.  The  long-continued 
universal  demand  for  this  religious  novel 
indicates  that  interest  in  religious  ques- 
tions has  not  died  out  to  nearly  so  great 
an  extent  as  some  would  have  the  public 
believe. 

To  get  back  to  the  particular  book  to 
be  considered  this  month.  "World's 
End"  gets  its  name  from  the  estate  in 
Virginia  where  the  greater  part  of  the 
action  of  the  story  takes  place.  The  novel 
can  scarcely  evade  the  charge  of  sen- 
timentalism,  yet  it  has  an  appealing- 
quality  which  will  endear  it  to  the 
lovers  of  romance. 

The  principal  characters  of  the  tale 
are  Phoebe  Nelson,  a  heroine  who  blooms 
with  all  the  charm  of  the  south,  her 
cousin  Picliard  Bryce  and  his  uncle  Owen 
Randolph. 

Richard  is  a  fascinating  young  man, 
an  abnormally  clever  artist  with  untold 
faith  in  himself  as  such  and  as  a  poet  as 
well.  But  he  has  a  twisted  view  of  life, 
which,  in  the  influence  exerted  on  the 
girl  with  her  rich  and  romantic  nature, 
all  but  wrecks  her  prospects  of  true  hap- 
piness and  would  have  done  so  but  for 
quiet  strength  in  body,  mind  and  emo- 
tion of  Richard's  uncle  Owen  Randolph, 
who,  stirred  to  the  depths  by  his  com- 
passion and  love  for  her,  employs  the 
force  of  his  big  character  to  reconstruct 
her  life.  Throus'h  deeply  pathetic  cir- 
cumstances, by  Owen's  assistance,  she 
finally  wins  to  triumphant  happiness  and 
the  tellinsr  is  lightened  along  the  way  by 
a  charmin"-  humor  and  fine  descriptive 
passages  making  "World's  End"  a  most 


realistic  place  indeed  with  warmly  pic- 
tured characters,  including  funny  and 
lovable  negro  servants. 

Richard  had  peculiar  views  as  to  re- 
ligion and  marriage.  He  considered  them 
"inartistic."  The  Universe  was  to  him 
a  vast  studio.  At  twenty-six  his  en- 
thusiasm gave  him  keener  delight  than 
they  did  to  those  about  him.  He  did  not 
restrict  his  attention  to  painting,  for 
besides  that  he  was,  at  the  time  of  the 
opening  of  the  story,  engaged  in  writing 
a  one-act  opera  in  accordance  with  the 
Chinese  laws  of  music,  which  he  main- 
tained constituted  the  only  real  tonic- 
scale;  and  was  also  writing  a  volume  of 
poems,  the  latest  of  his  poems  being 
"The  Daughter  of  Ypocras. "  Expound- 
ing this  poem,  he  said:  "Ypocras  was  a 
lovely  girl  who  had  been  changed  into 
a  dragon  and  doomed  to  retain  this  fear- 
ful shape  until  some  lover,  knowing  her 
plight,  should  be  bold  enough  to  kiss 
her  on  the  mouth.  The  lover  comes  and, 
being  often  mirrored  in  the  beautiful 
eves  which  are  all  that  remain  to  her  of 


her  woman's  form,  is  drawn  gradually 
into  doting  on  the  rare  sinuosities  of  her 
dragon-shape,  and  the  play  of  the  light 
along  her  scales  of  gold  and  violet.  So 
that  when  at  last  his  kiss  transforms  her 
again  to  woman,  his  artist  heart  breaks 
at  the  loss  of  his  exquisite  dragon,  and 
he  sinks  dying  at  the  feet  of  the  sweetly 
normal  maiden  who  has  taken  her 
place." 

Richard  further  explained  that  he  had 
endeavored  in  the  poem  to  reveal  some 
of  the  dark  yet  radiant  magic  lurking  in 
the  mysterious  perversities  of  femininity, 
as  opposed  to  the  common-place  attrac- 
tion of  what  he  called  "the  daylight 
charm  of  the  uncomplex  woman." 

Such  twisted  views  were  characteristic 
of  Richard.  For  instance,  when  he  came 
suddenly  upon  Phoebe  in  her  garden, 
her  pet  crow  "Jimmy  Toots"  was 
perched  on  her  shoulder,  and  as  she 
caught  sight  of  Richard  she  tried  with 
both  hands  to  tear  "Jimmy  Toots"  from 
his  perch,  but  Richard,  seeing  "a  pic- 
ture of  a  young  woman  in  an  April  gar- 


Bookseller  and  Stationer's   Record  of 

Best 

s 

ellers 

CANADIAN     SUMMARY. 

.T.    M.    Dent   &    Son— 

1.     The  Inside  of  the  Cup.     Churchill.. 

76 

1.  Prophets,     Priests     and     King* 

2.  European    Atlas. 

3.  The    Defendant. 

2.     The   Fortunate   Youth.     Locke    

40 

3.     Diane  of  the  Green  Van.     Dalryrnple 

48 

4.     World's    End.       Rives     

35 
30 

S.    B.    Gundy— 

1.     World's   End. 

5.     When  Ohost  Meets  Ghost.  DeMorgan 

6.     Pen  rod.       Tarkington     

29 

2.  Penrod. 

3.  The   House   in    Demetrius    Road. 

Non-Fiction. 

II  'dder   &    Stoughton,    Limited. 

1.     Love    Story    of    Parnell. 

2.     A  Traveler  at  Forty. 

1.     Seeds    of   Pine. 

3.     Prophets,   Priests   and    Kings. 

2.  Dodo    the    Second. 

3.  Unto   Caesar. 

BEST     SELLERS     IN     UNITED     STATES. 

Thomas    Langton — 

1.     Pollyanna.     Porter. 

1.     Palace   of   Darkened   Windows. 

2.     The    Salamander.      Johnson. 

2.     Laddie. 

3.     The   Price   of   Love.     Bennett. 

3.     Cleek   of  Scotland    Yard. 

4.     You   Never   Know   Your   Luck.     Parker. 

5.     Penrod.     Tarkington. 

The    Macmillan    Co. — 

6.     Captivating  Mary  Carstairs.    Harrison. 

1.     Old   Mole. 

2.     The    Strength     of    the    Strong. 

PUBLISHERS'    BEST     SELLERS. 

3.     The    Return    of    the    Prodigal. 

Bell   &  Cockburn— 

McClelland,   Goodchild    &    Stewart— 

1.     The  Fortunate  Youth. 

1.     The     Vanished    Messenger. 

2.     You    Never  Know  Your   Luck. 

2.     The    Twenty-fourth    of    June. 

3.     The    Titan. 

3.     The    Perch    of   the    Devil. 

William    Briggs — 

McLeod   &   Allen— 

1.     T.    Tembarom. 

1.     The  Eyes  of  the  World. 

2.     Rocks    of   Valpre. 

2.     The    Salamander. 

3.     Captivating    Mary   Carstairs. 

3.     Sweet    Apple    Cove. 

Cassel  &     Co. — 

Musson    Book   Co. — 

1.     Full   Swing. 

1.     The   Price   of  Love. 

2.     The   Hand    of   Allah. 

2.     Vandover    and    the    Brute. 

3.     A   Shameful    Inheritance. 

3.     Children   of  the   Dead   End. 

Copp,    Clark    Co. — 

Thos.   Nelson   &   Sons — 

1.     Diane   of  the   Green    Van. 

1.     Universal    Hand    Atlas. 

2.     The    Victim. 

2.     Riddle  of   the   Sands. 

3.     Overland    Red. 

3.     Anglo-Problem. 

BOOKSELLER      AND     STATIONER 


33 


den  with  a  bird  of  ill-omen  on  her  shoul- 
der," urges  her  not  to  take  it  down. 

"You  with  that  crow  are  like  a  poem 
by  Baudelaire,'"  and  forthwith  "Jimmy 
Toots"  became  "M.  Baudelaire"  to 
Richard.  How  could  one  of  his  intensely 
artistic  nature  possibly  employ  such  an 
inelegant  term  as  "Jimmy  Toots?" 

Richard  paints  her  picture  in  the  gar- 
den with  "M.  Baudelaire,"  calling  the 
painting  "Pandore  et  le  Genie  du  Cof- 
fre. ' ' 

In  the  painting  he  exaggerated  a  like- 
ness he  saw  in  her  to  a  Botticelli,  so  that 
the  head  seemed  a  little  small  for  the 
long  nymphean  limbs.  "But  the  trans- 
lation of  Jimmy  Toots  into  a  bird  of 
sombre  presage  was  wholly  a  masterpiece. 
Far  more  than  any  serpent  he  seemed 
fitted  to  whisper  of  honeyed  sins  in  the 
ear  of  this  virginal  Eve-Pandore. " 

When  Phoebe  was  permitted  to  see  flic 
painting  her  first  words  were,  "Are  my 
.  .  .  am  I  quite  as  .  .  .  as  long 
as  that?  "  Her  father,  while  admitting 
that  the  treatment  was  certainly  original, 
•considered  that  his  living  Phoebe  was 
far  prettier  than  Richard's  "Pandore." 

The  reader  can  well  imagine  the  ef- 
fect of  an  attractive  yet  wholly  self- 
centered  young  man  in  his  influence  upon 
the  young  woman  who  saw  in  him  the 
ideal  for  whom  she  waited,  and  will 
realize  something  of  the  possibilities 
which  this  situation  opens  to  the  author 
in  working  out  the  story,  and  it  is  like 
getting  into  God's  clear  sunshine  when 
the  influence  of  Owen  Randolph  even- 
tually gains  precedence. 

m 

Of  Canadian  Interest 

About  Authors  and  Their  Books 

McClelland,  Goodchild  &  Stewart  have 
just  published  "Canadian  Nights,"  by 
Albert  Hickman,  author  of  "The  Sacri- 
fice of  the  Shannon." 


Since  its  publication  four  months  ago 
William  J.  Locke's  "The  Fortunate 
Youth"'  has  not  once  been  off  the  list 
of  the  best  selling  books  in  New  York, 
Boston  and  Philadelphia. 


Hearing  England's  call  to  arms,  Con- 
ingsby  Dawson,  whose  new  novel,  "The, 
Raft,"  will  be  published  next  month, 
hurriedly  "pulled  stakes"  on  his  Can- 
adian ranch  and,  with  his  brother,  sailed 
on  August  6  to  enlist. 


"Ringfield"  is  a  romance  of  French- 
Canadian  life  by  F.  S.  Harrison  and  is 
included  in  Musson's  autumn  list.  The 
reading  of  the  story  has  inspired  the 
prophecy  that  the  author  will  make  her 
way  to  the  forefront  of  contemporary 
Canadian   Avriters. 

Among  the  Dominions'  Royal  Com- 
mission which  visited  Newfoundland  the 


last  week  in  July,  was  Sir  Henry  Rider 
Eaggard,  who  wrote  "King  Solomon's 
Mines,"  and  a  number  of  other  famous 
novels.  Sir  Henry  acted  as  chairman  of 
the  Commission  while  there. 


Stanley  Washburn,  the  author  of 
"Two  in  the  Wilderness,"  one  of  the 
new  hooks  included  in  the  fall  list  of 
Copp,  (lark  Co.,  is  a  man  of  wide  and 
varied  experiences  in  newspaper  and 
journalistic  work.  After  graduating 
from  college,  Mr.  Washburn  became  con- 
nected with  the  Minneapolis  "Journal," 
and  for  three  years  did  local  work  on 
that  paper  and  Minneapolis  "Times," 
covering  almost  every  line  of  work  from 
police  reporter  to  editorial  writer.  Janu- 
ary, 1!)(I4.  saw  him  off  to  Japan  as  war 
correspondent,  where,  in  behalf  of  Chi- 
cago "Daily  News,"  he  chartered  the 
despatch    boat    Fawan,   and    cruised    for 


STANLEY  WASHBUEN, 

Author    of    "Two    in    the    Wilderness,"    a 
Western   Canadian  story. 

four  months  about  Port  Arthur.  Thirty- 
three  cruises  were  made  in  all,  covering 
10,000  miles  in  the  zone  of  operations, 
and  on  two  occasions  Mr.  Washburn 
was  captured  by  the  Russians.  He  then 
Joined  the  Japanese  Third  Imperial 
Army  under  General  Nogi  in  front  of 
Port  Arthur,  where  he  remained  until, 
through  sickness  he  was  invalided  back 
to  Japan.  Here  he  was  commissioned  to 
organize  the  Far  Eastern  News  Service 
of  Chicago  "News,"  in  this  task  ranged 
as  far  as  the  Suez  Canal.  Here  started 
an  ever  lengthening  chain  of  interesting 
experiences,  commissions  and  travels 
taking  him  to  Turkey,  the  Balkans,  St. 
Petersburg,  Manchuria  (where  he  spent 
the  summer  with  General  Nogi)  to  Tokio, 
China,  Constantinople,  the  Black  Sea. 
Odessa  and   thence  to   St.  Petersburg  to 


re-organize  the  news  service  in  Russia. 
From  there  he  went  to  Spain,  London 
and  then  to  America.  He  was  obliged, 
however,  to  revisit  Russia,  and  returned 
to  America  again  to  retire  from  active 
journalism. 


McClelland,  Goodchild  &  Stewart  will 
publish  in  the  early  fall  a  trade  edition 
of  "The  Life  of  Lord  Strathcona,"  by 
John  Macnaughton.  LL.D.,  with  an  in- 
troduction by  Principal  William  Peter- 
son. This  volume  will  likely  be  the 
standard    "Life    of    Lord    Strathcona." 


"I'ngava  Bob"  makes  a  welcome  re- 
appearance in  a  new  book  bv  Wallace 
Dillon,  "The  Gaunt  Gray  Wolf,"  in- 
cluded in  S.  B.  Gundy 's  fall  list.  Both 
Bob  and  his  companion.  Shad  Trow- 
bridge, face  danger  and  hardship  in  the 
heart  of  Labrador  with  the  stiff  upper 
lip  of  "gentlemen  unafraid." 


A  hook  packed  with  action  and  depict- 
ing scene  after  scene  that  literally  re- 
sounds with  the  din  of  battle  and  the 
clash  (if  arms — scenes  which  form  such 
a  large  part  of  early  Canadian  history — 
is  "White  Dawn."  by  Theodora  Teck. 
It  is  a  legend  of  Ticonderoga,  redolent 
of  love  and  war.  written  in  true  romantic 
fashion. 


"Dawn;  East  and  West"'  is  a  Can- 
adian political  sketch  in  verse,  printed 
in  booklet  form,  the  author  of  which  is 
Charles  A.  Barclay.  It  is  divided  into 
three  parts.  Before  Confederation,  Con- 
federation and  after  Confederation.  The 
illustrations  are  by  W.  Francis  Casey. 
The  publishers  are  The  Sovereign  Press, 
193  John  street,  Toronto. 


In  referring  in  the  last  issue  of 
Bookseller  and  Stationer  to  an  interest- 
ing presentation  made  by  Cassell  &  Co. 
to  the  Duke  of  Connaught,  the  managen 
of  the  Canadian  branch  of  Cassell  & 
Co.  was  referred  to  as  Mr.  Lloyd.  This, 
should,  of  course,  have  read  "Mr. 
Boyd."  Bookseller  and  Stationer  sin- 
cerely regrets  this  unfortunate  error. 


The  Bookman  of  London,  England,  has 
in  its  August  number  placed  Mrs. 
Arthur  Murphy  of  Edmonton,  in  its 
"Gallery."  and  has  given  three  pages 
to  discuss  her  philosophy  which  it 
describes  as  having  "literally  sung  its 
way  through  the  Dominions."  "Her 
work,"  says  The  Bookman,  "has  the 
optimism  of  the  true  lyric;  the  song  of 
the  open  road. 


A  new  and  valuable  work  of  reference 
is  the  "Imperial  Year  Book  for  the 
Dominion  of  Canada,"  1914-1915,  the 
editor  of  which  A.  E.  Southall,  spent 
three  years  in  its  preparation.    The  book 


34 


BOOKSELLER     AND     STATIONER 


is  concerned  exclusively  with  Canada 
and  the  Empire  and  contains  an  aston- 
ishing amount  of  information  in  its  576 
pages.  The  publishers  are  the  Imperial 
Year  Book  Co.,  402  Coristine  Bldg., 
Montreal. 


"The  letter  killeth  but  the  spirit 
giveth  life"  may  be  called  the  motif  of 
Basil  King's  new  novel  "The  Letter 
of  the  Contract,"  announced  for  fall 
publication  by  Musson's.  It  is  tender 
in  its  honesty  and  brave  in  its  uncover- 
ing of  human  weaknesses.  As  in  Mr. 
King's  other  novels,  its  characters  arc 
men  and  women  who  sin  but  who  are 
never  content  to  remain  on  the  lower 
levels.  They  are  of  the  earth,  but  they 
catch  visions  of  the  snowclad  summits. 
Musson's   are    the   Canadian   publishers. 


"Alberta  and  Others,"  by  Madge  S. 
Smith,  is  a  new  publication  of  Sidg- 
wick  &  Jackson,  London,  Eng.,  that 
should  have  a  special  interest  for  Cana- 
dians, as  it  treats  of  Western  Canadian 
life  from  a  view  point  that  some  miodit 
find  difficult  to  appreciate— that  of  an 
immigrating  English  family  who  tried 
for  themselves  the  life  of  which  the 
author  writes.  Their  trials  and  disap- 
pointments are  not  unmixed  with 
triumphs  and  as  a  novel  the  book  is 
bright  and  interesting  from  the  be- 
ginning and  concludes  in  a  galaxy  of 
romance. 


The  recent  notification  that  the  Hon- 
orable W.  T.  White  had  empowered  the 
banks  to  make  a  note  issue  brings  to 
mind  the  question  as  to  how  war  funds 
are  financed.  In  "A  Forum  of  Fin- 
ance," to  be  issued  shortly  by  William 
Brians,  Toronto,  Sir  Edmund  Walker  in 
a  chapter,  "The  History  of  the  Main 
Features  of  the  Bank  Act,"  tells  how 
these  matters  were  looked  after  during 
the  War  of  1812,  and  suggests  the  me- 
thods -which  will  be  followed  during  the 
present  crisis  in  Europe.  In  sixteen 
other  chapters  various  other  phases  of 
financial  affairs  are  dealt  with  by  re- 
cocmized    Canadian   authorities. 


The  question  of  bow  far  the  Trust 
has  developed  in  Canada  and  to  what 
extent  it  has  been  influenced  by  exist- 
ing legislation  is  taken  up  in  a  special 
way  in  one  of  the  chapters  of  "The 
New  Slavery,"  by  H.  Percv  Scott,  re- 
cently issued  by  William  Brigsrs.  The 
volume,  which  is  essentially  an  homily 
on  the  reasons  for  and  suggestive  cures 
for  the  Hiirh  Cost  of  Living,  handles  the 
question  with  a  good  deal  of  compre- 
hension and  should  be  interstinjr  to  all 
students  of  such  affairs.  H.  Percy  Scott, 
M.A.,  the  author,  occupies  a  chair  in 
one  of  the  Eastern  Canadian  universi- 
ties, and  seems  to  know  whereof  he 
speaks. 


An  important  Canadian  historical 
work  has  been  published  by  the  Mac- 
millan  Company  of  Canada  in  comme- 
moration of  the  one  hundredth  anniver- 
sary of  Sir  George  Cartier's  birth, 
which  falls  on  September  6.  It  is  called 
"Sir  George  Etienne  Cartier,  Bart.,  His 
Life  and  Times;  a  Political  History  of 
Canada  from  1814  until  1873."  The 
author,  John  Boyd  of  Montreal,  has  been 
engaged  for  over  a  year  on  its  prepara- 
tion, and  it  will  be  issued  in  a  handsome 
volume  of  nearly  five  hundred  pages  pro- 
fusely illustrated  with  rare  photographs 
and  autograph  letters.  The  author  has 
dealt  exhaustively  with  the  career  of 
the  great  FYench-Canadian,  father  of 
Confederation,  from  the  time  of  his 
birth  in  the  picturesque  village  of  St. 
Antoine,  on  the  Richelieu  River,  in  1814, 
until  his  death  in  London,  England,  in 
1873. 


Norman  Duncan,  the  popular  Canad- 
ian author,  has  written  a  new  story 
called  "The  Bird-Store  Man."  published 
by  S.  B.  Gundy.  By  the  sheer  wizardry 
of  his  art,  the  author  illumines  a  gray, 
shabby  neighborhood  with  genial  light, 
and  makes  a  dingy  bird  store  a  temple  of 
high  romance.  What  happens  to  Timothy 
Twitter,  the  cheery  old  bird  dealer;  to 
a  wonderful  dog  Alexander;  to  the  lit- 
tle girl  who  owns  him  and  her  veteran 
grandfather,  is  related  with  a  whimsi- 
cal tenderness  few  writers  since  Dickens 
have  been  able  to  employ.  There  is  many 
a  long  chuckle  awaiting  the  readers  of 
"The  Bird-Store  Man,"  and  not  a  few 
tugs  at  the  heart. 


"England  Over  Seas"  is  a  new  vol- 
ume of  poems  by  Lloyd  Roberts  and 
published  by  Elkin  Matthews,  London, 
Eng.  A  volume  of  poems  by  almost  any 
member  of  the  distinguished  Roberts 
family  of  New  Brunswick  would  be 
worthy  of  attention.  The  elder  brother 
Charles  G.  D.  Roberts,  long  ago  estab- 
lished himself  in  the  front  rank  of  Can- 
adian singers,  Elizabeth  Roberts  Mc- 
Donald, his  sister,  likewise  has  a  wide 
circle  of  admirers.  Theodore  Roberts,  a 
younger  brother,  is  also  the  possessor  of 
a  marked  literary  ability.  Lloyd  Rob- 
erts, a  son  of  Charles,  is  a  writer  of 
stories  and  verse  that  have  been  realis- 
tic interpretations  of  the  New  Bruns- 
wick woods.  Mr.  Roberts  has  lived  on 
both  sides  of  the  ocean,  and  he  knows 
what  it  means  for  men  and  women  of 
intelligence  and  strong  attachment  to 
home  ties  to  trek  to  a  new  world  and 
seek  to  make  the  prairie  or  the  valley 
blossom  as  the  rose. 


But  besides  the  present  accomplishment 
of  the  city  and  its  people,  Edmonton's 
future  looms  large.  It  requires  no  gift 
of  prophecy  to  see  that  this  must  be  one 
of  the  largest  cities  of  Canada."  The 
foregoing  is  the  keynote  of  an  elaborate 
volume,  entitled  "Edmonton,  Illustrated, 
1914,"  just  issued  by  the  Esdale  Press, 
Limited  and  the  McDermid  Engraving 
Company,  Limited,  both  of  Edmonton. 
T lie  work  contains  a  short  review  of  the 
history  of  the  Alberta  capital,  and  a 
conservative  appreciation  of  its  standing 
as  a  manufacturing,  commercial  and 
residential  metropolis,  it  is  illustrated 
with  several  hundred  strikingly  com- 
prehensive photographs  of  the  industrial, 
wholesale  and  retail  districts,  and  park, 
street,  school,  church,  residential  and 
nearby  water  scenes,  also  a  series  of 
views  showing  Edmonton  as  a  settle- 
ment, village  and  town. 


"Edmonton  has  done  much  since  the 
time  when  the  name  meant  no  more 
than  a  tiny  trading  post  on  the  banks 
of  an  almost  unknown  river  flowing 
through   a  country    '  equally      unknown. 


"Political  Reminiscences  of  Rt.  Hon. 
Sir  Charles  Tupper,  Bart.,  Transcribed 
by  W.  A.  Harkin,"  is  the  title  of  a  book 
now  in  the  press  and  shortly  to  be  pub- 
lished by  the  house  of  Constable,  Lon- 
don. The  work  consists  of  the  written 
report  of  a  series  of  interviews  granted 
by  the  venerable  statesman  to  the  late 
W.  A.  Harkin  at  Vancouver,  B.C.,  dur- 
ing the  residence  of  Sir  Charles  in  that 
city,  1912-13.  As  a  newspaper  man  Mr. 
Harkin  had  frequently  reported  Sir 
Charles  Tupper 's  speeches  in  the  House 
of  Commons  at  Ottawa,  and  he  intended 
this  volume  to  be  his  magnum  opus. 
When  his  death  occurred  in  September 
of  last  year,  his  fellow  craftsmen,  Ber- 
nard McEvoy  and  A.  E.  Greenwood,  act- 
ing in  the  capacity  of  literary  executors, 
undertook,  in  accordance  with  his  wishes 
the  carrying  out  of  his  unfinished  task. 
The  value  of  such  a  record  will  be  re- 
cognized by  all  students  of  Canadian  his- 
tory, throwing  a  light  as  it  does  not  only 
on  Confederation,  but  on  the  beginnings 
of  railway  enterprise  in  the  Dominion, 
and  the  inception  of  the  National  Policy. 
It  also  includes  interesting  sidelights  on 
the  public  men  and  matters  connected 
with  Sir  Charles  Tupper's  long  political 
life. 


WAR  PUBLICATIONS. 

Two  new  English  illustrated  weeklies 
are  being  introduced  in  Canada  by  T.  S. 
Sinnott,  Toronto,  representing  George 
Newnes,  Limited,  London,  England.  They 
are  "The  Army  and  Navy"  and  "The 
War  of  Nations,"  the  latter  being 
edited  by  Wm.  Le  Queux,  the  well-known 
author.  Both  publications  should  enjoy 
popular  favor  during  the  war.  As  their 
titles  indicate  the  purpose  of  each  is  to 
keep  the  reader  informed  of  the  trend 
of  events  in  the  war  zone  from  week  to. 
week. 


BOOKSELLER     AND      STATIONER 


35 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


Meredith  Nicholson's  new  novel,  "The 
Poet,"  will  be  published  by  McClelland, 
Goodcliild  &  Stewart. 


Mr.  Edmund  Gosse  is  busy  on  his 
Swinburne  monograph  for  the  English 
Men  of  Letters  series. 


Edwin  Lefevre  bas  written  a  new  book 
bearing  the  brief  title,  "H.  R."  Mus- 
son's  are  the  publishers. 


"Martha  By-the-Day"  has  been  dra- 
matized, and  is  being  played  in  Canada 
with  the  May  Robson  Company. 


Elinor  Glyn's  new  book,  "The  Man 
and  the  Moment,"  is  announced  by 
Thomas  Langton  for  publication  Septem- 
ber 18. 


The  Musson  Book  Co.,  Toronto,  have 
issued  their  fall  list,  containing  a  strong 
collection  of  publications  of  various 
kinds  for  this  fall. 


"The  World  Set  Free,"  by  H.  G. 
Wells,  is  now  in  its  second  edition  in- 
Canada.  The  author  predicts  in  this 
book  the  great  war. 


A  timely  book  just  placed  in  the  mar- 
ket by  McClelland,  Goodchild  &  Stew- 
art, Canadian  edition,  is  Dr.  Doty's 
"First  Aid  to  the  Injured." 


"Under  Cover,"  by  Roy  Cooper  Me- 
grue,  is  being  played  in  Canada,  and  the 
novel  has  just  been  published  by  Mc- 
Clelland, Goodchild  &  Stewart. 


The  author  of  ' '  The  Happy  Warrior, ' ' 
has  completed  his  new  story  "The  Clean 
Heart,"  which  will  be  published  by  Mc- 
Clelland, Goodchild  &  Stewart. 


A  brother  of  Prince  Von  Buelow,  a 
former  Imperial  Chancellor  of  Germany, 
and  author  of  "Imperial  Germany," 
was  killed  in  the  battle  of  Liege. 


"Achievement,"  by  E.  Temple  Thurs- 
ton, scheduled  for  October  2  by  Copp 
Clark  Co.,  is  a  story  that  clearly  shows 
each  man  as  he  works  is  subject  to  the 
influence  of  woman. 


Mrs.  Frances  Hodgson  Burnett  is 
busily  engaged  at  her  summer  home  in 
Plandome,  L.I.,  on  her  new  book,  "The 
Lost  Prince,"  which  is  run  serially  in 
St.  Nicholas  Magazine  for  the  coming 
year. 


McClelland,  Goodchild  &  Stewart  will 
have  ready  soon  "Delia  Blanchflower," 
by  Mrs.  Humphrey  Ward  and  "The 
Raft,"  by  Coningsby  Dawson,  author  of 
"The  Garden  Without  Walls." 


Oppenheim  and  his  new  novel  "The 
Vanished  Messenger"  predicted  that 
Britain  would  be  drawn  into  this  world 
conflict  and  as  one  reader  said  you  would 
think  the  book  had  been  written  yester- 
day. 


Julie  M.  Lippman's  "Martha  By-The- 
Day ' '  has  gone  to  press  for  the  14th  time, 
and  her  "Making  Over  of  Martha" 
for  a  6th  time.    These  are  to  be  followed 


A  BANNER  YEAR  FOR  BOOKS. 

It  is  gratifying  to  receive  such 
complete  support  of  one  of  the 
principal  arguments  advanced  in 
the  first  article  in  this  issue,  en- 
titled "War  Presents  Unusual 
Opportunities,"  especially  coming 
from  a  firm  of  American  pub- 
lishers as  well  posted  as  the  writer 
of  the  following  letter: 

"It  is  our  hope  and  belief  that 
books  are  not  going  to  suffer  so 
severely  because  of  the  interfer- 
ence of  the  war  with  business  con- 
ditions as  will  certain  other  classes 
of  merchandise.  It  has  been  our 
experience  that  in  previous  sea- 
sons, when  business  generally  has 
been  depressed,  buyers  who  desire 
to  save  money  have  found  books  a 
convenient  form  of  expenditure  as 
compared  for  instance  with  jewelry 
or  other  more  expensive  lines." 

(Signed)  G.  P.  Putnam's 

Sons,  New  York. 


in  the  fall  by  the  author's  "Martha  and 
Cupid." 


Jeffery  Farnol,  author  of  "The  Broad 
Highway,"  is  now  busily  engaged  on  a 
romance  of  Mediaeval  England.  Mr. 
Farnol 's  story  will  not  be  published  in 
book  form  until  1915,  as  it  is  first  to  ap- 
pear serially. 


A  recent  important  publication  of 
John  Long's,  London,  Eng.,  is  Lord  Al- 
fred Douglas'  book,  "Oscar  Wilde  and 
Myself."  It  is  said  the  book  gives  the 
quietus  to  much  that  is  false  that  has 


grown  up  around  the  Oscar  Wilde  tra- 
dition. 


Mr.  and  Mrs.  C.  N.  Williamson  have 
finished  their  novel  of  the  French 
Foreign  Legion,  for  the  writing  of  which 
they  paid  a  special  visit  to  Algiers.  Now 
they  are  going  to  Ireland,  no  doubt  with 
the  object  of  doing  a  story  set  in  the 
Green  Isle. 


McLeod  &  Allen,  Canadian  publishers 
of  "The  Eyes  of  the  World,"  Harold 
Bell  Wright's  latest  book,  report  the 
sale  of  one  of  the  largest  first  editions 
ever  put  out  in  Canada.  Especially 
gratifying  has  been  the  number  of  re- 
peat orders. 


McClelland,  Goodchild  &  Stewart  have 
just  published  "Perch  of  the  Devil,"  by 
Gertrude  Atherton.  This  is  a  wonder- 
fully strong  Western  story,  the  scenes  of 
which  are  principally  laid  in  Butte, 
.Montana.  No  greater  description  of 
mining  has  been  written. 


One  of  the  strongest  books  of  the  year 
and  a  story  that  is  head  and  shoulders 
above  the  average  book  is  "Tarzan  of 
the  Apes,"  by  Edgar  Rice  Burroughs. 
The  author  has  been  likened  to  Kipling 
and  readers  of  "The  Jungle  Book"  will 
delight  in  this  story. 


McClelland,  Goodchild  &  Stewart  re- 
port a  big  demand  for  the  following 
books  on  the  war:  "War  and  Waste," 
by  David  Starr  Jordan;  "The  Great  Il- 
lusion," by  Norman  Angell;  "Germany 
and  the  Germans,  and  England  and  the 
English,"  by  Price  Collier. 


Some  392.000  copies  of  Grace  S.  Rich- 
mond 's  books  have  been  sold.  Mrs.  Rich- 
mond has  been  called  the  novelist  of  the 
home  as  Porter  is  the  novelist  of  nature. 
This  author's  new  book  "The  Twenty- 
Fourth  of  June"  is  now  on  the  market, 
and  will  be  one  of  the  leaders. 


T.  Fisher  Unwin,  the  London,  Eng., 
publisher,  has  announced  that  all  mem- 
bers of  his  staff  who  are  Reservists  or 
Territorials,  or  who  desire  to  volunteer, 
will  have  their  military  pay  increased 
to  their  usual  office  salary,  and  at  the 
close  of  the  War  will  be  reinstated. 


"The  Ranch  at  the  Wolverine,"  by  B. 
M.  Bower,  is  probably  the  most  absorb- 
ing story  this  author  has  written.  It  is 
a  story  of  cowboys  and  ranch  life  and 
cattle  stealing  in  Idaho,  intermingled 
with  a  pleasing  love  story.  Copp.  Clark 
Co.,  will  bring  out  this  interesting  tale 
September  25. 


The  Page  Company  have  in  prepara- 
tion for  publication  in  the  early  fall  a 


36 


BOOKSELLER  AND  STATIONER 


timely  volume  on  "Bulgaria  and  Her 
People,"  by  Prof.  W,  S.  Monroe,  whose 
previous  books  have  been  widely  and 
favorably  commented  on.  Prof.  Munroe 
has  included  special  chapters  dealing 
with  the  recent  wars  in  the  Balkans  and 
the  Balkan  problems,  concerning  which 
he  can  speak  with  authority,  as  he  was 
in   Bulgaria  during  the  last  war. 


A  pretty  Christinas  story  is  "How  It 
Happened,"  by  Kate  Langley  Bosher, 
included  in  Musson's  fall  list.  Carmen- 
cita,  aged  twelve — of  the  race  of  Mary 
Carys,  who  laugh  even  though  they  would 
often  rather  cry — busies  herself  in  mak- 
ing others  happy,  though  she  laments 
that  "all  I've  got  to  give   is  love." 


Not  every  one  can  make  a  collection 
of  short  stories  readable,  but  Miss  Kath- 
erine  Tynan  achieves  this,  and  adds  to 
her  reputation  in  tales  gathered  under 
the  title  "Lovers'  Meetings,"  most  of 
which,  by  the  way.  justify  the  choice  of 
name,  and  show  by  what  haphazard  cir- 
cumstances lovers  are  often  brought  to- 
gether. 


The  following  juveniles  are  included  in 
Musson's  fall  list:  "Hans  Andersen's 
Fairy  Tales,"  an  addition  to  the  editions 
of  children's  favorites,  illustrated  by 
Louis  Rhead;  "Every-day  Electricity," 
in  Harper's  Tell-Me-How  Series,  by  Don 
Cameron  Shafer;  "How  to  Play  Base- 
ball," a  manual  for  boys,  by  John  J. 
McGraw. 


Tt  is  not  often  that  a  book  of  such  a 
settled  disposition  as  an  Atlas  finds  its 
place  among  the  month's  best  sellers, 
but  that  has  been  the  destiny  of  two 
such  publications  during  the  past  month. 
J.  M.  Dent  &  Sons  announce  their  Euro- 
pean Atlas  in  second  place  while  the 
Universal  Hand  Atlas  of  Thos.  Nelson  & 
Sons  is  at  the  head  of  their  list. 


The  Page  Company  have  in  prepara- 
tion for  publication  in  the  early  fall  a 
timely  volume,  "Bulgaria  and  Her 
Peopie,"  by  Prof.  W.  S.  Monroe.  Prof. 
Monroe  has  included  special  chapters 
dealing  with  the  recent  wars  in  the  Bal- 
kans and  the  Balkan  problems,  concern- 
ing which  he  ought  to  speak  with  author- 
ity, as  he  was  in  Bulgaria  during  the 
last  war. 


Copp,  Clark  Co.  will  publish  October 
3,  "Big  Tremaine, "  by  Marie  Van 
Vorst,  a  novel  of  mental  struggle  and 
deep  human  emotion.  It  is  just  such  a 
story  that  invites  comparison  with  Paul 
Leicester  Ford's  famous  novel,  "The 
Honorable  Peter  Stirling,"  published 
twenty  years  ago,  for  John  Tremaine  is 
another  of  those  big  Americans  who  de- 
velops supreme  strength   of  character. 


The  poems  of  Rabindranath  Tagore 
have  made  so  strong  and  wide  an  appeal 
to  lovers  of  poetry  in  this  country  and 
Europe  that  a  biography  of  this  gifted 
singer  of  India  will  easily  find  a  wel- 
come here.  Such  a  biography,  with  an 
"appreciation  of  Tagore 's  poetry,"  is 
furnished  by  an  anonymous  writer  whose 
book  comes  from  the  Madras  publishing 
house  of  Natesan  Company. 


sided  in  Belgium  for  many  years,  and 
who  has  had  access  to  documents  never 
before  revealed  to  a  historian.  Matters 
which  bear  upon  the  present  position 
are  dealt  with  in  an  interesting  and  lu- 
cid manner. 


The  Copp,  Clark  Company,  who  pub- 
lish Edna  Ferber's  books  in  Canada, 
tell  us  that  Miss  Ferber  lias  just  reached 
New  York  after  an  exciting  passage  on 
the  German  liner  "George  Washington." 
The  excitement  was  well  enough,  says 
.Miss  Ferber,  hut  she  much  prefers  be- 
ing  on   this  side  of  the   Atlantic  for  the 


For  a  clear  understanding  of  the 
events  which  led  up  to  the  outbreak  of 
hostilities,  a  knowledge  .  of  the  history 
of  the  nations  concerned  is  necessary. 
The  volumes  of  T.  Fisher  Unwin's 
"Story  of  the  Nations"  Series  on  Ger- 
many, Austria,  Hungary,  Holland, 
France,  Russia  and  Italy  will  be  ex- 
tremely useful  for  this  purpose.  They 
are  the  work  of  well-known  professors 
in  history,  and  contain  maps  and  many 
illustrations. 


Display    Window,    showing   how   the    Mining    Picture    Theatre    and   Bookseller    can 
co-operate  to  mutual  advantage. 


publication  of  her  new  novel,  "Person- 
ality Plus,"  to  capture  by  an  English 
or  German  cruiser. 


"Nancy  the  Joyous,"  by  Edith  Snow, 
is  "a  novel  of  pure  delight,"  issued 
September  1,  by  Copp,  Clark  Co.  The 
story  is  laid  in  the  Tennessee  mountains, 
where  the  sweet-scented,  colorful  wood- 
land flowers  abound.  And  here  Nancy, 
the  whimsical,  the  adorable,  the  humor- 
ous, 'midst  the  sunshine  of  gladness  and 
delight,  gains  the  love  of  the  simple 
mountaineers  and  learns  the  joy  of  liv- 
ing and  doing  for  others. 


For  strong  continued  excitement  — 
something  a  certain  class  of  readers  al- 
ways look  for — there  is  nothing  that  can 
match  Augustus  Thomas'  play  "Ari- 
zona," which  has  been  played  probably 
in  every  one-night  stand  as  well  as  in 
metropolitan  centres  in  America.  Late- 
ly the  play  has  been  novelized  by  Cyrus 
Townsend  Brady  under  its  dramatic  title 
and  has  been  printed  with  a  series  of 
first-class  illustrations  in  color.  It  is 
on  the  Briggs'  fall  list. 


Now  that  all  eyes  are  turned  towards 
Belgium,  the  publication  by  John  Long 
of  "Belgium:  Her  Kings,  Kingdom  and 
People"  is  of  more  than  ordinary  in- 
terest. It  is  written  by  John  de  Courcy 
MacDonnell,  an  Englishman  who  has  re- 


Whoever  has  found  an  interest  in  the 
books  of  Mary  Robert  Rinehart  will 
surely  become  strongly  attached  io  her 
writings  through  her  latest  novel,  "The 
Street  of  Seven  Stars,"  one  of  Copp, 
Clark  Co.  's  offerings  for  the  end  of  Sep- 
tember. This  compelling  love  story  of 
two  young  Americans  in  Vienna,  is  a  far 
cry  from  the  tales  of  crime  and  mystery 


BOOKSELLER      AND      STATIONER 


37 


for  which  Mrs.  Rinehart  has  become  so 
noted.  The  story  is  clean  and  whole- 
mouth. 


"Personality  Plus,"  by  Edna  Ferber, 
author  of  "Roast  Beef,  Medium,"  is  one 
of  the  most  interesting  and  humorous 
stories  of  the  day.  The  story  pertains 
principally  to  Jock  McChesney,  the 
famous  Emma  McChesney 's  son,  wno 
gets  his  first  taste  of  business  in  the  ad- 
vertising profession.  How  he  gets  into 
difficulties,  and  out  again,  with  the  aid 
of  his  mother,  makes  a  tale  full  of  hum- 
orous situations.  The  volume  will  be 
issued  September  18,  by  Copp,  Clark 
Company. 


The  title  of  "The  Prince  of  Graus- 
tark,"  George  Barr  McCutclieon's  new- 
est novel,  handled  by  the  Briggs  house, 
tells  its  own  story.  McCutcheon  lias 
harked  back  finally  to  the  days  of  his 
early  successes  and  the  new  novel  is  a 
real  Graustark  book.  Those  who  re- 
member the  Princess  Yetive  will  be  in- 
terested in  seeing  the  Princess's  son 
grown  up  and,  furthermore,  mixed  up  in 
various  interesting  machinations  such  as 
McCutcheon  alone  can  conceive,  with  an 
American  multi-millionaire. 


"Why  doesn't  Miss  Johnston  go  back 
to  her  old  time  historical  novels?"  has 
been  a  query  of  many  a  lover  of  "To 
Have  and  To  Hold,"  "The  Long  Roll," 
etc.  Miss  Johnston  has.  William  Briggs 
announce  in  their  fall  list  a  new  Mary 
Johnston  novel,  "The  Witch,"  which 
goes  back  to  the  spacious  days  of  Queen 
Elizabeth,  and  Miss  Johnston  uses  all 
her  power  of  historic  research  in  telling 
of  a  maiden  who  under  difficulties  in 
the  English  Court  finds  striking  adven- 
tures in  flying  to  Virginia  and  The  Ba- 
hamas. 


Harold  Begbie  is  writing  the  biog- 
raphy of  General  Booth.  He  is  doing 
so  at  the  request  of  the  Salvation  Army, 
and  the  whole  of  the  available  materials 
have  been  handed  over  to  him.  The 
task  will  naturally  occupy  him  for  quite' 
a  while,  even  although  he  is  giving  all 
his  time  to  it.  It  is  a  tremendous  job 
to  write  the  life  of  a  man  with  a  career 
so  full  as  that  of  General  Booth.  Mr. 
Begbie,  however,  may  be  expected  to  do 
it  very  well,  and  while  making  it  solid  in 
every  kind  of  way,  to  keep  it  light  and 
readable. 


Hearst's  International  Library,  rep- 
resented in  Canada  by  McClelland,  Good- 
child  &  Stewart,  have  commenced  the 
publication  of  a  monthly  newspaper 
called  "The  International  Book  News." 
This  unique  newspaper  is  concerned 
solely  with  books  and  their  authors  and 
is  supplied  to  dealers  for  distribution  to 


their  customers.  In  style  of  make-up  and 
general  appearance  it  is  modeled  on  the 
accepted  form  of  daily  newspapers,  con- 
taining appropriate  display  heads,  edi- 
torials and  advertisements. 


Alfred  Noyes,  whose  poem  acclaiming 
Great  Britain's  proclamation  of  war  has 
just  appeared  in  the  English  papers,  has 
not  deserted  his  stand  as  a  peace  advo- 
cate, as  expressed  in  ' '  The  Wine  Press ' ' 
and  his  recent  speeches  in  this  country. 
"Drake"  and  much  of  his  finest  work, 
voices  the  stern  joy  of  fighting  when 
principles  are  at  stake.  In  this  case 
he  believes  that  the  hope  of  future  and 
permanent  peace  hinges  on  whether  li- 
beral and  pacific  statesmanship  or  Ger- 
man militarism  gain  the  upper  hand  in 
Europe.  The  Copp,  Clark  Company  are 
Mr.  Noyes'  Canadian  publishers. 


A  novel  and  highly  attractive  jacket 
adorns  Coningsby  Dawson's  new  book, 
"The  Raft."  published  in  Canada,  by 
McClelland,  Goodchild  &  Stewart.     The 

front  is  illustrated  herewith.     The  front 


(P* 


i     ;« 

IE  RAFT 

■i  A  in  <*i/F  rW<~' 

CONINGSBY  DAWSON 


... 

■ 

[•HE  GARDEN  wnUOUl  Ml  IS 


and  back  complete  contain  the  author's 
and  artist's  creations  of  the  story's 
characters  to  the  number  of  18.  The 
pen  and  ink  sketches  are  excellent  and 
the  entire  jacket  is  certainly  more  effec- 
tive and  attention-getting  than  the  gaily 
colored  variety.  The  illustrations  also 
serve  to  visualize  the  setting  of  the  tale 
for  the  reader. 


An  adventurous  story  of  eighteenth 
century  Scotland  is  "The  New  Road," 
by  Neil  Munro,  published  this  fall  by 
Musson  Book  Co.  Janet,  the  heroine, 
hurls  violent  scorn  upon  the  road  that  is 
new.  The  old  road  spells  glamor  and 
romance.  The  new  is  only  the  bagman's 
highway.  And  yet  Aeneas  Macmaster, 
who  sets  out  thereon  with  the  same  feel- 
ing of  contempt  in  his  heart,  responds 
to  this  very  cry  from  the  loved  one,  that 
after  all  the  New  Road  will  one  day  be 
the  Old  Road;  and  here  indeed  this  com- 
promise of  dreams  and  imaginings,  no 
less  than  of  strange  outward  facts,  holds 
the  heart  of  the  story. 


"Mainsprings  of  Russia,"  by  the 
Hon.  Maurice  Baring,  which  Tbos.  Nel- 
son &  Sons  have  recently  published,  will 
be  of  particular  interest  just  now  in  view 
of  the  critical  European  situation.  He 
tells  that  he  has  written  his  book  mainly 
for  the  average  enquirer,  and  he  has 
tried  to  set  forth  clearly  and  concisely 
the  more  important  factors  in  Russian 
life.  His  chapters  on  the  Russian  peas- 
ant, the  nobility,  the  Government,  and 
the  average  Russian  are  all  of  them  full 
of  interest  and  information,  and  the 
whole  book  will  no  doubt  make  a  very 
effectual  appeal  to  the  English  reading 
public. 


One  of  the  most  talked  of  fiction 
books  having  a  bearing  on  the  present 
war  is  "The  Riddle  of  the  Sands,"  in- 
cluded in  Nelson's  Sevenpenny  series. 
The  author,  Erskine  Childers,  is  an 
acknowledged  authority  on  military  mat- 
ters and  his  book  created  such  a  stir  as 
to  had  the  British  War  Office  to  investi- 
gate the  feasibility  of  the  German  plot 
against  England  suggested  by  the  book. 
Two  British  officers  who  were  arrested 
recently  when  on  secret  service  in  Ger- 
many were  found  to  have  the  book  in 
their  possession.  It  is  illustrated  with 
four  charts  of  the  Dutch  and  German 
coasts.  The  atmosphere  of  salt  sea  air 
and  baffling  mystery  is  unique. 


It  would  be  interesting  to  learn  whe- 
ther the  recent  assassination  of  the  Aus- 
trian Archduke  was  preceded  by  the  ap- 
pearance of  a  raven — the  boder  of  ill- 
I'ortune  to  the  House  of  Hapsburg,  ac- 
cording to  the  author  of  "The  Marty- 
dom  of  an  Empress."  The  Empress  of 
Austria  herself  once  wrote  a  poem  on 
the  subject,  and  it  was  only  the  day  be- 
fore her  death  that  the  omen  appeared 
to  her.  The  anonymous  author  of  "The 
Martyrdom  of  an  Empress"  states  that 
Empress  Elizabeth  was  eating  fruit  out 
of  doors  in  Switzerland  when  "a  huge 
raven  flew  down  from  the  branches  and, 
touching  Elizabeth 's  forehead  with  the 
tip  of  its  sombre  wing,  actually  knocked 
the  peach  out  of  her  hand." 


The  following  list  of  recent  books 
dealing  with  the  European  situation  sel- 
ects some  of  the  most  interesting: 
"Children  of  Alsace,"  by  the  French 
novelist  Rene  Bazin,  shows  the  deep  feel- 
ing of  loyalty  to  France  as  opposed  to 
German  rule  in  the  conquered  district. 
"Red  Wrath,"  by  John  Oxenham,  is  a 
story  of  the  Franco-Prussian  war  deal- 
ing with  many  places  now  again  the 
scene  of  war.  "The  Iron  Year."  a  novel 
with  a  similar  subject  by  Walter  Bloem, 
recently  created  a  great  sensation  in 
Germany,  where  it  was  read  aloud  by 
the  Kaiser  to  the  members  of  the  royal 
family.     "When  William  Came,"  byH. 


38 


BOOKSELLER      AND      STATIONER 


H.  Munroe  is  a  startling  account  of  Eng- 
land supposedly  under  the  rule  of  the 
Germans,  a  possibility  now  nearer  at 
least  than  the  author  realized. 


An  admirably  bound  copy  of  the  au- 
thorized version  of  the  Bible,  intended 
for  the  use  of  soldiers  in  the  present 
war,  has  been  published  by  the  Oxford 
University  Press.  The  book  is  of  32mo. 
size,  printed  in  the  very  small  but  clear 
type  size  of  diamond,  and  on  an  exceed- 
ingly thin,  yei  completely  opaque  India 
paper.  The  book  has  red  edges  and  is 
bound  in  strong  brown  khaki,  closed 
with  a  flap  and'  fastened  with  a  button. 
On  the  cover  is  printed  a  British  flag 
in  gold.  The  size  of  the  volume  is  about 
4V2  by  2y2  inches  by  three-quarters  of 
an  inch.  This  Bible  may  be  highly  re- 
commended as  suitable  for  presentation 
to  Canadian  soldiers  by  organizations  or 
individuals.  Excepting  that  the  mar- 
ginal references,  of  course,  are  omitted, 
it  is  a  complete  and  practically  useful 
King  James  Version  in  unusually  small 
compass. 


minative,  embodying,  as  it  does,  the 
leading  figures  in  the  political  life  of  the 
mother  country.  .  .  .  'Prophets, 
Priests  and  Kings'  is  one  of  the  most 
interesting  biographical  cameos  publish- 
ed in  recent  years." 


About  the  middle  of  September  Mc- 
Leod  &  Allen  will  publish  a  new  novel 
that  is  described  as  a  "screaming 
comedy."  It  is  "Love  Insurance,"  by 
Earl  Derr  Biggers,  the  author  of  "Seven 
Keys  to  Baldpate. "  An  Englishman  has 
high  hopes  of  marrying  an  American 
girl  whom  he  has  met  but  in  order  to 
prepare  for  eventualities  he  takes  out  a 
"love  insurance"  policy,  which  provides 
that  if  he  is  not  married  by  a  certain 
date  the  amount  of  the  policy,  quite  a 
handsome  sum,  is  to  be  paid  him  by 
the  company  issuing  it.  A  young  man  is 
sent  by  the  insurance  firm  to  the  home 
of  the  young  lady  to  look  after  their 
interests  and  see  that  the  Englishman's 
suit  is  successful.  He  himself  falls  in 
love  with  the  girl,  and  complications 
follow,  resulting  in  many  ludicrous 
situations  and  altogether  a  charming 
tale  in   lighter  vein. 


Speaking  of  "Prophets,  Priests  and 
Kings,"  by  A.  G.  Gardner,  published  by 
J.  M.  Dent  &  Sons,  the  Toronto  Globe 
says,  in  part:  "The  brilliant  editor  of 
The  London  Daily  News  has  a  versatile 
pen,  and  this  reprint  of  sketches  of  men 
prominent  in  the  life  of  Great  Britain 
will  be  appreciated  by  a  host  of  admir- 
ers. These  sketches  represent  a  con- 
temporaneous impression  of  men  and  con- 
ditions at  a  certain  period — the  period 
immediately  prior  to  the  remarkable 
series  of  events  that  followed  the  intro- 
duction of  the  famous  Lloyd  George 
Budget  of  1909.  The  volume  is  enhanced 
in  value  by  drawings  by  Clive  Gardiner 
of  the  subject  portrayed.  At  this  par- 
ticular juncture  of  affairs  the  book  will 
be  found  intensely  interesting  and  illu- 


Rex  Beach's  new  novel,  '•The  Auction 
Block,"  included  in  Musson's  list,  sets 
forth  the  life  story  of  Lorelei  Knight — 
how  tier  lather,  an  unscrupulous  politi- 
cian, lost  his  job  when  the  reformers  got 
in  and  how  her  mother,  realizing  that 
Lorelei  was  their  greatest  asset,  insisted 
on  moving  from  the  little  up-state  town 
to  New  York  City  how  Lorelei  secured 
a  place  in  Bergman's  Company  and  was 
a  star  on  the  Stage  from  the  first — how 
the  revenue  (lowed  in  from  many  sources 
but  always  to  the  greedy  man  of  her 
family,  who  planned  profitable  matri- 
mony, "a  sale  by  auction  to  the  highest 
bidder,"  as  the  grand  finale — how  Lore- 
lei finally  married  Bog  Wharton,  son  of 
a  Pittsburgh  magnate  who  disowns  him 
as  soon  as  he  hears  of  it,  then  later  re- 
instates him  as  son  and  heir  when  Lore- 
lei almost  redeems  him — how  Lorelei 
makes  as  a  condition  of  accepting  ac- 
knowledgement by  her  husband's  family 
the  payment  of  a  sum  of  money,  her  re- 
quest is  granted  and  she  pays  the  sum 
over  to  her  grasping  parents  as  her 
price  of  freedom  and  declares  that  she 
is  now  through  with  them  forever. 


Three  uplift  books  of  no  mean  im- 
portance are  included  in  the  autumn  list 
of  S.  B.  Gundy  (Oxford  University 
Press).  Harold  Besbie,  the  author  of 
"Twice  Born  Men,"  has  written  a  new 
book  called  "The  Proof  of  God,"  which 
the  author  says  in  his  preface  is  "but 
the  first  of  a  trilogy  and  does  but  at- 
tempt to  gather  up  and  present  in  a 
companionable  summary  the  discoveries 
and  speculations  of  those  learned  men  so 
far  in  advance  of  the  general  host  that 
they  have  almost  forgotten  the  Doric  of 
humanity.  Futurism  .  .  .  may  some 
day  give  us  a  race  of  philosophers  so 
lucid  and  so  charming  that  they  will  ac- 
tually by  their  own  speech  help  the 
multitude  of  mankind  to  think  less  un- 
truthfully, and  to  behave  less  mistakenly. 
In  the  meantime,  one  who  has  been  a 
happy  and  attentive  guest  of  the  phil- 
osophers may  be  allowed  his  gossip  and 
table-talk  in  the  homes  of  the  simple." 
A  new  volume  from  the  pen  of  Hugh 
Black,  M.A.,  "The  Open  Door,"  ex- 
hibits all  the  chief  elements  of  his  pre- 
vious work,  "Friendship."  Dr.  Black 
has  chosen  to  regard  life  as  an  open  door, 
at  which  he  stands  and  discusses  its  un- 
folding problems,  its  sorrows  and  its 
joys.  S.  D.  Gordon  has  written  another 
book  for  inclusion  in  his  popular 
"Quiet  Talks"  series.  It  is  called 
"Quiet      Talks      About      the      Crowned 


Christ."  "This  book,"  says  Mr.  Gor- 
don, "is  a  street  leading  into  the  true 
overcoming  life  the  Master  would  woo 
us  to."  It  has  been  written  after  many 
years  of  study  of  the  one  book  of  the 
Bible  devoted  to  the  subject  of  the 
crowned  Christ  -the  Revelation  of  St. 
John.  No  book  of  the  sixty-three  has 
S(  emed  so  much  like  a  riddle,  and  set  so 
many  guessing.  Mr.  Gordon,  however, 
holds  the  deep  conviction  that  it  is 
wholly  a  practical  book,  written  wholly 
from  a  practical  point  of  view,  and 
concerned  wholly  with  our  practical 
daily  lives. 

m 

RECENTLY  COPYRIGHTED  BOOKS. 

With  a  view  to  saving  valuable  space 
and  at  the  same  time  preserve  the 
alphabetical  arrangement  of  book  titles 
so  essential  for  ready  reference  by  the 
busy  bookseller,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they  refer: 

(1)  Bell  &  Oockburn. 

(2)  William   Briggs. 

(3)  Cassell  &  Co. 

(4)  The   Copp,   Clark    Co. 

(5)  J.  M.  Dent  &  Sons. 

(6)  S.  B.  Gundy. 

(7)  Hodder  &  Stoughton,  Limited. 

(8)  Thomas  Langton. 

(9)  The  Macmillan   Co. 

(Kl)    McClelland.   Goodchild   &   Stewart. 

(11)  McLeod  &  Allen. 

(12)  Musson  Book  Co. 

(13)  Thos.  Nelson  &  Sons. 

Fiction. 
A  Lad  of  Kent.    H.  Harrison.  (9)  $1.25. 
Bambi      M.  B.  Cooke.     (6)  Cloth,  $1.25. 
Bluewater;    A    Tale    of   the    Deep    Sea 

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BOOKSELLER     AND     STATIONER 


39 


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Tail   of   Gold.        David   Hennessey.    (7) 

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Today's  Daughter.       Josephine  Daskam 

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BOOKS  ABOUT  IMAGINARY  WARS. 

Books  whose  theme  is  imaginary  wars 
involving  great  world  powers  in  conflict, 
have  sprung  into  prominence  since  the 
opening  of  hostilities  in  Europe,  and 
should  have  a  renewed  popularity,  while 
the  war  lasts.  "The  Battle  of  Dorking," 
written  by  Sir  George  Tomkyno  Chesney 
and  published  in  Blackwoods  in  1871,  af- 
terwards frequently  reprinted  in  pamph- 
let form,  was  probably  the  earliest  ac- 
count of  those  fictitious  invasions  of 
England  by  the  Germans  which  have  oc- 
cupied so  many  writers.  Its  author  wrote 
as  a  veteran  of  1925,  telling  his  grand- 
children of  the  humiliation  of  his  coun- 
try in  1S75,  when  Germany,  after  con- 
quering the  French,  captured  London 
and  overturned  the  British  Empire. 

In  spite  of  the  interest  aroused  by 
Sir  George  Chesney 's  dismal  prophecy, 
very  lew  writings  of  this  kind  seem  to 
haw  been  published  in  England  for  the 
next  twenty  years.  Since  then  a  small 
library  of  them  have  appeared.  Mr.  H. 
O.  Wells  has  pictured  various  frightful 
cataclysms,  in  which  some  draper's  as- 
sistant  or  Cockney  green-grocer  is  dis- 
played in  the  centre  of  earth-shaking 
events.  The  world's  peace  has  been  men- 
aced from  Mars,  and  Europe  has  been 
overwhelmed  by  the  Yellow  Peril.  Our 
Pacific  Coast  has  fallen  into  the  grip  of 
little  men  from  across  the  sea,  and  our 
navy  has  more  than  once  been  saved 
liom  destruction  by  some  obscure  in- 
ventor. Within  a  year,  Mr.  H.  H.  Munro, 
in  "When  William  Came,"  established 
the  Germans  once  more  in  London,  and 
turned  upwards  the  mustaches  of  all 
England. 

None  of  the  followers  of  the  veteran 
of  Dorking,  however,  was  more  pains- 
taking than  Mr.  William  Le  Queux. 
"The  Invasion  of  1910,"  published  in 
1906,"  is  a  long  and  exceedingly  inter- 
esting book.  The  author  claims  to  have 
travelled  ten  thousand  miles  in  a  motor 
car,  studying  the  topography  of  the  "in- 
vaded" district.  The  sudden  descent  of 
the  Germans  during  the  peaceful  hours 
of  a  Sunday  morning  in  the  summer,  and 
the  rush  of  two  excited  journalists  to 
the  War  Office  (where  they  are  told  by 
the  care-taker  that  they  had  "better 
come  to-morrow,  sir,  about  eleven"),  are 
delightfully  improbable.  They  foresha- 
dow the  opening  act  of  Major  du  Mau- 
rier's  "An  Englishman's  Home,"  in 
which  the  law-abiding  Briton  becomes 
annoyed  at  those  "Johnnies"— as  he 
calls  the  invading  army  —  who  are 
"messing-up"  his  lawn,  and  threatens 
to  have  them  arrested. 

Things  go  very  badly  for  England  in 
Mr.  Le  Queux 's  novel.  The  Germans  are 
on  shore  in  a  jiffy.  In  one  place  about 
38,000  of  them  land  without  being  seen 
by  any  one  but  a  fisherman.  There  are 
battles  and  repulses.     London  is  besieg- 


40 


BOOKSELLER      AND      STATIONER 


ed,  bombarded,  and  taken.  Then  the 
volunteers  rally,  the  proud  Prussian  is 
driven  forth,  and  the  book  ends  not  al- 
together happily,  it  is  true,  but  with  the 
despot's  heel  no  longer  upon  the  shore. 

"The  Great  War  of  189—"  is  per- 
haps the  most  remarkable  of  all  these 
forecasts.  It  was  published  in  1893,  and 
the  authors  were  Rear-Admiral  Colomb, 
Col.  J.  F.  Maurice,  R.A.,  Capt,  F.  N. 
Maude,  Archibald  Forbes,  Charles  Lowe, 
David  Christie  Murray,  and  F.  Scuda- 
more.  The  authors  did  not  foresee  some 
of  the  developments  of  international  po- 
lities, notably  the  triple  entente  of  Great 
Britain,  Russia  and  France,  so  we  have 
the  first  of  these  fighting  the  other  two 
in  a  war  that  also  involves  Germany, 
Italy  and  a  number  of  lesser  Powers. 
But  many  of  the  incidents,  especially  in 
the  opening  chapters,  come  astonishing- 
ly close  to  the  actual  events  of  this 
summer.  Of  course,  it  required  no  un- 
usual clairvoyance  to  make  the  war 
break  out  in  the  Balkans.  That  has 
been  the  recognized  danger  zone  for 
years — "There'll  be  trouble  in  the  Bal- 
kans in  the  spring"  was  the  constant 
observation  of  the  war  correspondent 
in  "The  Light  That  Failed."  But  since 
L893  the  storm  centre  lias  shifted  twice, 
once  to  the  Far  Fast,  and  once  to  Mo- 
rocco. Now,  and  for  the  past  two  years, 
it  has  been  where  it  was  placed  by  the 
military  authorities  who  wrote  "The 
Great  War  of  189—." 

Another  curious  coincidence  is  that 
the  fictitious  war  has  for  its  immediate 
cause  the  attempted  assassination  of  a 
prince  —  Ferdinand  of  Bulgaria,  now 
"Czar."  His  would-be  assassins  are 
urged  on  by  "Russian  intrigue,"  where- 
upon some  "editorial  comments"  are 
made  in  an  unnamed  newspaper.  They 
bee'in  in  this  wise: 

It  is  impossible  to  overrate  the  grave 
significance  of  the  attempted  assassin- 
ation at  Samakoff.  which,  in  the  light 
of  our  correspondent's  telegrams,  would 
seem  to  be  the  prelude  to  very  serious 
complications  in  the  East.  .  .  .  The 
dramatic  incident  may  prove  to  have 
endangered  the  peace  of  Europe.  We 
have  long  familiarized  ourselves  with  the 
thought  that  the  Great  War  of  which 
the  world  has  been  in  constant  dread  for 
some  years  back,  and  which  is  to  read- 
just tlie  balance  of  the  Continent,  is 
much  more  likely  to  break  out  in  the 
region  of  the  Danube  than  on  the  banks 
of  the  Rhine,  and  the  incident  at  Sama- 
koff may  well  precipitate  the  catas- 
trophe. 

Servia  and  Bulgaria  are  soon  at  war. 
Austria  invades  Servia,  and  occupies 
Belgrade.  There  is  an  illustration  — 
"Here  at  Last!"— the  Austrian  officers 
comfortably  drinking  beet  and  toasting 
one  another  at  the  outdoor  cafes  of  the 
Servian   capital.     The  facts  of  1914,  in 


this  case,  seem  submissive  to  the  fiction 
of  1893.  In  the  imaginary  war  Russia 
and  Germany  are  soon  fighting,  and 
France  loses  little  time  in  declaring  hos- 
tilities against  her  old  enemy.  England 
fights  France  by  sea,  and  Russia  by  land. 
There  is  a  general  melee,  by  which,  in 
the  end,  nobody  is  much  benefited — a 
prophecy  rational  enough. 


BEHIND    THE    WINDOW    TRIM. 

With  trade  in  sportimr  »oods  looming 
up  large  with  the  opening  of  Fall,  the 
stationer  will  find  the  best  possible  trade1 
stimulant  to  be  a  series  of  sporting 
goods  windows.  Merely  putting  an 
assortment  of  goods  in  the  window,  with 
a  card  of  invitation  to  enter,  will  not 
suffice.  The  pedestrian  will  see  half  a 
dozen  displays  of  that  nature  in  the 
course  of  a  couple  of  blocks.  If  you 
want  your  windows  to  "  stand  out,"  to 
have  the  spice  of  originality  which 
brings  the  custom  to  your  store  instead 
of  to  any  one  of  the  half  dozen  others 
carrying  sporting  eoods,  a  more  am- 
bitious "  trim  "  will  be  needed. 

Sporting  goods  lend  themselves  ad- 
mirably to  display  purposes.  Some  of 
the  most  realistic  trims,  nnd  most  effec- 
tive in  the  matter  of  trade  pullimr,  ever 
designed  have  been  in  sporting  goods 
stores. 

The  rule  which  applies  to  the  stage — ■ 
t^at  the  public  must  see  only  the  finished 
effect  and  not  anything  of  how  it  is  done 
— applies  with  equal  force  to  window 
decoratinsr.  The  display  man  aims  at  a 
certain  effect,  but  in  achieving  it  he 
must  be  careful  that  the  critical  passine 
public  sees  only  the  effect  and  not  the 
means  by  which  it  has  been  obtained. 
The  devices  adopted  to  arrange  ma- 
terials in  a  certain  position  and  to  make 
them  stay  as  arranged,  if  discerned, 
would  ruin  the  whole  effect. 

Inasmuch  as  it  is  so  highly  necessary 
that  the  public  should  not  be  allowed  to 
see  "  behind  the  trim,"  the  work  on 
a  display  which  does  not  show  is  of 
double  importance.  A  trim  must  be  so 
planned  and  carried  out  that  no  diffi- 
culty will  be  experienced  from  that 
source.  Many  a  trim  is  spoiled  because 
it  is  not  entirely  practical.  The  idea 
had  been  adopted  before  the  display  man 
had  figured  whether  he  could  work  out 
the  details  properly  or  not. 

It  follows  that  each  display  must  be 
figured  out  well  in  advance.  The  suc- 
cessful window  trimmer  knows  just  ex- 
actly what  he  is  going  to  do  before  he 
starts  the  actual  work:  how  the  decora- 
tive effects  are  to  be  placed  and  where 
each   article  is  to  go. 


PUBLISHER'S  MISTAKES. 

George  Meredith,  as  publisher's  reader 
to  a  well-known  London  firm,  gave  an 
opinion  emphatically  against  the  accept- 
ance of  Mrs.  Henry  Wood's  "East 
Lynne."  The  loss  caused  by  this  mis- 
take has  been  estimated  at  £30,000  to 
the  publishing  firm,  and,  presuming  that 
they  had  issued  her  other  novels  at 
£100,000.  James  Payn  declined  "John 
Inglesant,"  as  reader  for  Smith,  Elder 
&  Co.,  and  it  became  a  valuable  literary 
property  in  the  hands  of  Macmillan  & 
Co.  Edna  Lyall's  "We  Two"  was  re- 
jected by  half  a  dozen  publishers. 

A  publisher's  reader  pronounced  W. 
Clark  Russell's  "Wreck  of  the  Gros- 
venor"  a  catalogue  of  ship's  furniture.  It 
is  the  boast  of  Hall  Caine  that  no  novel 
ei:  his  has  been  hawked  from  publishing 
house  to  publishing  house.  G.  R.  Sims 
records  that  a  short  story  of  his,  "A 
Pleasant  Evening,"  was  declined  by  the 
Family  Herald.  Chambers'  Journal,  and 
All  the  Year  Round.  Sir  Rider  Hag- 
gard's "Dawn"  was  declined  by  five 
or  six  publishers.  When  Norman  Mac- 
Leod was  editor  of  Good  Words,  he  ar-. 
ranged  with  a  popular  novelist  for  a 
serial,  which  on  reading  he  found  un- 
suitable. The  publisher,  Alexander 
Strahan,  agreed  in  this  verdict  and  paid 
the  forfeit  of  £500,  returning  the  manu- 
script to  its  author,  Anthony  Trollope. 

The  late  Mr.  Arrowsmith,  the  famous 
publisher,  who  scored  such  a  triumph 
with  "Called  Back"  and  "Three  Men  in 
a  Boat,"  made  one  huge  blunder  in  his 
publishing  career.  He  received  a  manu- 
script from  an  unknown  young  man  in 
India.  It  was  some  short  stories  which 
he  wanted  published  in  England.  Mr. 
Arrowsmith  thought  the  young  man's 
tone  rather  conceited,  and,  being  a  trifle 
annoyed,  refused  to  have  anything  to 
do  with  Rudyard  Kipling.  To  the  day 
of  his  death  Mr.  Arrowsmith  always 
spoke  of  this  as  the  one  big  mistake  of 
his  life. 


Toronto  Libraries  Record  Increase. — ■ 
The  report  of  the  Toronto  Public  Lib- 
rary for  June,  1914.,  as  compared  with 
June,  1913,  shows  that  the  increase  in 
circulation  of  books  for  home  reading  is 
50  per  cent.,  the  largest  increase  ever  re- 
ported. The  only  decreases  are  at 
Church  Street  and  Queen  and  Lisgar. 
Fiverdale  reports  the  largest  relative  in- 
crease, 1,525;  Wychwood,  1,040;  Nor- 
thern, 1,514;  Western,  800;  Yorkville, 
360;  Deer  Park,  200.  The  branches  not 
open  last  year  report  as  follows: — 
Dovercourt,  7,860  (second  in  the  city  in 
circulation);  Beaches,  3,596;  Earlscourt, 
1,691.  An  increase  is  reported  from  the 
Reference  Library,  and  from  the  four 
juvenile  reference  departments. 


BOOKSELLER     AND     STATIONER 


41 


THE  "A.A."  SELF-FILLER 


Your  customer  wants  the  best  value  he  can  get  for  his 
money. 

He  can't  do  better  in  FOUNTAIN  PENS  if  you  sell  him 
an  "A. A."  Lower  end  joint,  middle  joint  or  our  perfect 
self-filling  pen  or  safety. 

Now  is  the  Time  to  Stock  Up  for  the  Fall  Trade 

and  the  better  the  stock  the  surer  you  are  to  suit  your 
customers  with  pen  points  they  like  best. 

Schools  will  open  in  a  few  weeks  and  a  large  percentage 
of  the  children  use  Fountain  Pens.  Sell  them  the  best 
for  the  price — an  "A. A." 

If  you  do  not  handle  "A. A."  Pens,  order  one  of  our 
assortments. 


This  style  counter 
display  is  furnish- 
ed free  with  one, 
two,  three,  four  or 
six  dozen  assort- 
ments. Each  as- 
sortment includes 
self-fillers,  lower 
end  joint,  middle 
joint  and  safety 
pens. 


Write  at  once  for  catalogue  and  trade  discounts'  to  your  jobber  or  to 

ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK  CITY 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


42 


BOOKSELLER      AND      STATIONER 


MUSIC  RECEIVED. 

A  Canadian  production  that  does 
credit  to  the  author  has  been  received 
from  C.  Percy  Ruppel,  of  Elmira,  Ont., 
composer  of  both  words  and  music.  It 
is  called  "In  Peace  Let  Me  Sleep  When 
I'm  Gone."  The  H.  Kirkus  Dugdale 
Co.,  Washington,  D.C.,  are  the  pub- 
lishers. 


BOOKS    ABOUT   MUSIC. 

"A  Short  History  of  Music  in 
England,"  by  Ernest  Ford  ,  is  being 
brought  out  by  Sampson  Low,  Marston 
&  Co.,  of  London.  The  book  is  not 
technical,  and  is  designed  to  appeal  to 
the  general  reader  as  well  as  the  his- 
torian and  musician. 

Edmund  S.Lorenz  is  the  author  of  a 
new  book  which  will  appeal  to  choir 
leaders,  organists,  and  ministers.  It  has 
just  been  published  by  the  Fleming 
Revell  Co.,  represented  in  Canada  by 
S.  B.  Gundy. 

m 

RECENT  MUSIC  COPYING. 

"Danse  du  Diable. "  (Dance  of  the 
Devil.)*  Composed  by  Helen  Trix.  Wat- 
erson,  Berlin  &  Snyder  Company,  New 
York. 

"Salve  Regina. "  Paroles  Francaises. 
Musique  d 'Arthur  Pruneau.  Arthur 
Pruneau,  Montreal. 

"Ten  Thousand  Times  Ten  Thous- 
and." Anthem.  Words  by  H.  Alford. 
Music  by  Frank  C.  Gaved.  Whaley, 
Royce  &  Co.,  Limited,  Toronto. 

"The  Steeple  Chase."  March  Galop. 
By  Harry  J.  Lincoln.  Vandersloot 
Music  Publishing  Company,  Williams- 
port,    Pennsylvania. 

"A  Won  an  Without  a  Heart."  Words 
by  Carl  Loveland.  Music  by  Harry  J. 
Loncoln.  Vandersloot  Music  Publishing 
Company,  Williamsport,  Pennsylvania. 

"Tell  Me  That  You  Love  Me."  Eng- 
lish words  by  Edward  A.  Paulton. 
Music  by  Adolf  Philipp.  Jerome  H. 
Remick  &  Company,  New  York. 

m 

WAR    PICTURE    STAMPS. 

War  stamps  on  a  Union  Jack  back- 
ground is  the  timely  introduction  of  the 
Canadian  Picture  Stamp  Co.,  of  Ottawa, 
the  subjects  including  leading  men  and 
battleships  identified  with  the  countries 
engaged  in  the  European  war.  A  repre- 
sentative of  Bookseller  and  Stationer 
was  shown  some  of  the  advance  designs 
some  days  ago.  The  company  is  most 
enthusiastic  about  these  new  subjects. 


WEEKLY  MEETINGS  WITH  CLERKS 

There  is  no  retail  store  in  the  country 
that  cannot  afford  one  half-hour  each 
week  to  a  discussion  of  store  subjects 
and  to  instruction  to  the  entire  sales 
force.     Such  a  period  of  discussion  and 


instruction  will  bring  out  the  latent  qual- 
ities in  many  clerks  and  will  impress 
upon  all  of  them  the  fact  that  to  sell 
goods  is  more  than  to  be  able  to  know 
what  is  on  hand  and  offer  it  to  the  cus- 
tomer who  asks  for  it.  Not  only  can 
the  force  of  clerks  understand  by  such 
common  meetings  that  instruction  is  not 
individual,  but  for  the  common  use  of 
all,  and  thereby  avoid  a  misunderstand- 
ing, but  also  the  power  of  team  work 
that  can  be  infused  into  the  understand- 
ing of  the  whole  force.  To  raise  the 
power  of  the  selling  force  of  the  store 
is  one  of  the  necessities  of  store  keeping. 


TO  PUBLISH  BOOKS  IN  CHINESE. 
Bookseller  and  Stationer  recently  re- 
ceived a  request  from  Thos.  Cook  &  Son. 
the  well-known  tourist  agents,  through 
their  Toronto  office,  for  a  complete  list 
of  publishing  houses  having  either 
branches  or  headquarters  in  Canada. 
This  information  was  sent  on  to  the  In- 
ternational Publishers'  Association,  a 
new  concern  which  has  been  floated  in 
Shanghai,  China,  for  the  purpose  of  in- 
troducing western  education  into  China. 
It  has  a  connection  with  over  32,000 
schools  and  colleges  in  China,  and  is  sup- 
ported extensively  by  the  Chinese  Gov- 
ernment. It  has  almost  unlimited  capi- 
tal behind  it  and  is  a  combination  of 
very  prominent  European,  Chinese  and 
American  publishing  concerns.  The  as- 
sociation is  desirous  of  placing  its  ser- 
vices in  the  way  of  translating  and  pub- 
lishing books  of  American  and  European 
publishers  into  Chinese  and  arranging 
for  their  circulation  and  sale  in  China 
and  protecting  copyrights.  ,A  prospect- 
us describing  the  association  may  be 
had  by  applying  to  the  headquarters  at 
6  Peking  road,  Shanghai,  China. 


Off  to  the  War. — Probably  not  many 
business  concerns  are  hit  as  heavily  in 
proportion  to  the  number  of  their  staff 
as  are  the  Macmillan  Co.  of  Canada. 
Three  of  their  men  have  already  gone  to 
the  front,  sailing  on  the  St.  Paul  from 
New  York  on  the  6th.  They  are:  Lieut. 
Clay,  assistant  editor,  who  will  join  his 
old  regiment,  the  Bedfordshire  Yeo- 
manry ;  Capt.  Slaughter,  who  will  rejoin 
the  Berkshires,  and  Mr.  Franklin,  of  the 
subscription  mail  order  department,  who 
will  serve  with  his  old  volunteer  regi- 
ment in  Somerset.  Mr.  Melvin,  one  of 
the  traveling  force,  will  leave  as  soon  as 
he  can  get  a  Canadian  booking,  and  join 
his  volunteer  regiment  in  Scotland ;  and 
Robt.  Graves,  stock  clerk,  will  go  to  the 
front  with  the  Queen's  Own  from  To- 
ronto. The  married  men  will  be  retained 
on  the  company's  pay  roll,  and  their 
positions  will  be  retained  for  all  who 
go  to  the  front. 


PERIODICAL  NOTES. 

The  King  of  the  Belgians  and  his  sub- 
jects being  so  much  in  the  public  eye 
just  now,  the  special  article,  "Kings 
and  Queens  To  Be"  in  the  September 
number  of  "The  Girl's  Own  Paper  and 
Woman's  Magazine,"  will  be  read  with 
much  interest.  It  uives  many  incidents 
of  the  home  life  and  children,  not  only 
of  "the  People's  King,"  but  also  of  the 
Queen  and  Prince  Consort  of  the  Nether- 
lands, the  heir  to  the  throne  of  Italy 
and  the  King  and  Queen  of  Spain.  The 
article  is  profusely  illustrated  with 
photographs. 

The  Pall  Mall  Magazine,  famous 
among  London  monthlies  for  the  high 
standard  of  its  fiction  contents,  has  been 
absorbed  by  the  younger  and  more  sen- 
sational Nash's  Magazine,  according  to 
announcements  in  the  August  numbers 
of  the  two  periodicals,  and  starting  with 
September  they  will  be  issued  as  one 
under  the  title  of  Nash's  Pall  Mall 
Magazine. 

It  must  have  been  a  prophetic  inspira- 
tion that  led  Ainslee's  to  print  "Wing- 
ed Victory,"  by  I.  A.  R.  Wylie,  as  the 
complete  novelette  in  its  September  num- 
ber. Just  as  the  warring  nations  of 
Europe  so  absorb  public  interest,  this 
story  appears,  thrilling  with  adventure, 
its  plot  and  counterplot  largely  concern- 
ed with  the  armies  of  England  and  Ger- 
many. The  hero  and  the  villian  are  of- 
ficers in  the  English  army.  The  inven- 
tion of  an  aeroplane  that  is  to  be  of 
"Teat  value  in  military  manoeuvres  is 
the  leading  motif  of  the  story.  Ger- 
many is  determined  to  obtain  possession 
of  it,  while  the  inventor  is  equally  de- 
termined that  it  shall  only  be  used  by 
his  own  country.  A  powerful  love  in- 
terest is  woven  through  it  all.  The  ac- 
tion is  rapid  fire  from  start  to  finish, 
when  the  story  sweeps  to  a  breath- 
taking climax  as  both  hero  and  villain 
make  their  first  test  of  the  complete 
machine. 

The  September  Century  will  publish 
a  collection  of  "Songs  for  the  New 
Age" — six  pages  in  all — by  James  Op- 
penheim.  Other  modern  poets  repres- 
ented in  this  number  of  the  Century  will 
be  Grace  Hazard  Conkling,  Louis  Unter- 
meyer,  author  of  "Challenge,"  Arthur 
Davidson  Ficke,  author  of  "Mr.  Faust," 
and  Margaret  Cobb,  a  mountain  woman 
of  California. 


The  makers  and  sellers  of  maps 
"should  worry"  about  the  war!  The 
bigger  the  mix-up,  the  more  demand 
there'll  be  for  new  maps  of  what's  left 
of  Europe. 


BOOKSELLER     AND     STATIONER 


43 


Guaranteed 

Untarnishable 

GILT 

FRAMES 


"Rex" 


Every  Shopkeep- 
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should  stock 
these  —  recog- 
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est selling  Photo 
Frames  ever 
offered  to 
trade. 
Catalog  of 
Designs 
Ready.  Apply 
E.  WHITEHOUSE  &  SON 
Works  -  -  Worcester,  Eng. 


the 


New 
Now 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 
HAND  BOOK. 

Enlarged  and  revised  to  date 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS     BANK    IN- 
TEREST TABLES, 
at  2x/2t  3  or  3V2  per  cent.,  each  on 

separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S    PAR    OF   EXCHANGE 
(Canadian) 

Mounted   on  card    Price,   35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  . .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 

A  complete  catalogue  oj  all  the  abooe  puUtcatlmne  lent 
free  upon  application. 

Morton,Philiips  &  Co. 

PUBLISHERS 

115  Notra  Dam*  St.  West  MONTREAL 


N.B.     The  BROWN  BROS..  Ltd  .  Toronto,  carry 
a  full  line  of  our  publications. 


BLANK  BOOKS 


Quality  that  can  be  Seen 

reduces  considerably  the  cost  and  difficulty  of 
selling.  But  Quality  that  makes  good  in  the  final 
test,  creates  satisfied  customers  and  builds  up 
continuous  sales.  Both  in  appearance  and  service- 
ability 

TheB.&P.  "Standard" 
Loose  Leaf  Devices 

have  always  been  above  comparison.  Booksellers 
and  stationers  find  their  appearance  and  feeling 
of  quality  is  a  strong  factor  in  drawing  trade  and 
that  the  service  and  satisfaction  they  give  can  be 
reckoned  in  the  dollars  and  cents  of  larger  and 
repeat  orders. 

What  hundreds  of  others  have  done  surely  you 
too  can  accomplish — or  even  surpass — in  your 
own  locality?  Just  write  us  to-day  for  prices  and 
trade  discounts. 

Let  us  also  send  you  regularly,  without  obligation, 
our  little  monthly  guide  to  progress  and  profit,  the 
" Standard."  It  tells  more  about  the  varied  B. 
and  P.  " Standard"  lines,  and  is  free  for  the  ask- 
ing.   A  post  card  will  bring  it. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  LOOSE  LEAF  DEVICES 


MAIN    OFFICE 

Hudson   Ave.  and   Front   St., 
Brooklyn.  N.Y. 


FACTORIES 
Brooklyn,    N.Y. 
St.  Louis,  Ho. 


SALESROOMS: 
109-111   Leonard    St.,      Republic   Bldg.,       220  Devonshire   St., 
New  York  Chicago.    III.  Boston,   Mass. 


4000    Laclede   Ave. 
St.  Lonls,  Mo. 


New  Goods  Described  and  Illustrated 


NEW    PRINCIPLE    IN    RING    PRICE 
BOOKS. 

The  Tressel  Mfg.  Co.,  of  Poughkeep- 
sie,  N.Y.,  who  are  represented  in  Canada 
by  the  A.  R.  MacDougall  Co.,  have  just 
put  out  a  new  triple  ring  line  of  loose- 
leaf  price  books  built  on  new  principles 
so  far  as  the  mechanical  part  is  con- 
cerned. The  rings  are  stamped  from  a 
fiat  piece  of  brass,  by  means  of  a  swag- 
ging  operation  the  rings  are  reduced  in 
width  to  an  oval  form,  giving  what  t be 
makers  claim  to  be  the  most  compacl 
book  made  to-day,  with  a  greater  carry- 
ing capacity  for  its  outer  diameter  than 
any  other  memo  hook. 

The  same  firm  has  just  put  out  a  new- 
line  of  price  books,  the  distinctively  new 
feature  of  which  is  the  cam  lever  open- 
ing device,  by  which  the  book  can  be 
opened  or  closed  with  one  motion,  either 
lying  flat  on  the  desk  or  held  in  the 
hand. 

S3 

EXHIBIT   OF   POSTER   STAMPS. 

William  McLaurin,  secretary  and  gen- 
eral manager  of  the  Ideal  Coated  Paper 
Co.,  of  Brookfield,  Mass.,  returned  to 
New  York  recently  on  the  Lusitania 
from  abroad.  He  had  been  spending  his 
vacation  on  the  other  side,  and  while 
there  visited  Germany  where  he  studied 
the  Poster  Stamp  proposition  thorough- 
ly, and  collected  over  2,000  different  de- 
signs. These  will  be  on  exhibition  at  the 
various  offices  of  the  company,  for  the 
convenience  of  the  printer  and  manu- 
facturer to  enable  all  interested  to  see 
what  others  are  doing,  and  to  study  the 
different  designs.  The  poster  stamp 
idea  is  taking  on  rapidly  in  Canada  and 
the  United  States,  where  the  field  is  a 
verv  large  one. 


A  comprehensive  catalogue  of  school 
opening  supplies  has  just  been  put  out 
by  W.  J.  Gage  &  Co.,  Ltd.,  fully  listing 
the  new  issues  of  scribbling  or  practice 
books,  exercise  books  as  well  as  other 
school  blanks  and  general  requirements 
that  will  be  in  demand  in  connection 
with  the  reopening  of  the  schools. 


An  attractive  booklet  has  been  re- 
ceived from  S.  D.  Childs  &  Co.,  136 
South  Clark  St.,  Chicago,  illustrating 
their  line  of  metal  advertising  novelties. 


MADE-IN-CANADA     TOYS     AND 
NOVELTIES. 

So  thoroughly  have  Canadians  be- 
ccme  accustomed  to  thinking  of  toys. 
dolls,  and  novelties  as  foreign-made  that 
many  will  be  not  a  little  surprised  to 
learn  that  these  lines  are  also  being 
made  here  in  Canada.  The  Dominion 
Toy  Manufacturing  Co..  Limited,  161-165 
Queen  Street  K.,  Toronto,  have  for  over 
three  years  been  turning  out  a  class  of 
novelties  that  stands  comparison  witli 
the  best  of  foreign  production,  and  this 
season's    lines    bid    fair    to    surpass    all 


Display  of  Canadian-made  dolls  and  toys  by 
Dominion    Toy    Mfg.    Co.,    Toronto. 


their  former  efforts  for  novelty,  variety 
and  originality. 

To  one  who  lias  never  seen  toys  in  the 
making,  a  tour  through  the  plant  is  a 
most  interesting  experience.  To  follow 
the  evolution  of  a  character  doll  from 
the  making  of  the  dies  to  packing  the 
finished  article  would  convince  one  of 
the  infinite  care  taken  to  ensure  the 
unbreakable  qualities  and  merit  for 
which  these  goods  are  noted.  The  dies 
from  which  the  head  and  arms  are  cast 
are  made  in  the  building  by  special  de- 
signers. A  special  formula  is  prepared 
which,  when  cast  into  shape  and  cooled, 
produces  heads  and  arms  that  are  prac- 
tically indestructible.  When  thrown 
forcibly  against  a  brick  wall  they  drop 
t<-  the  ground  without  the  slightest  dint 
or  injury.    After  the  parts  are  cast,  they 


are  placed  in  open  trays  for  three  days 
to  be  thoroughly  cooled  and  dried  out  by 
strong  air  drafts.  Then  the  rough 
particles  are  brushed  off  by  a  rapidly 
revolving  bristle  wheel,  given  a  couple 
of  coats  of  permanent  flesh  tint  and 
the  parts  painted  in  by  hand. 

In  the  meantime  the  trunk,  legs,  arms 
and  costumes  are  being  prepared.  All 
cloth  used  in  the  making  of  these  parts 
is  cut  into  shape  by  special  dies,  which 
goes  through  large  numbers  at  one 
operation.  These  sections  are  then  sewn, 
stuffed  with  excelsior  and  assembled 
with  the  cast  parts — and  the  doll  is 
ready  to  be  dressed.  The  teddy  bears, 
toy  muff's  and  other  novelties  are 
handled  with  similar  care  and  attention, 
which  has  a  very  noticeable  effect  on 
the    finished    product. 

Now  that  Continental  European  com- 
petition is  removed,  the  Dominion  Toy 
Manufacturing  Co.  will  go  after  Can- 
adian trade  stronger  than  ever  this  sea- 
son. Prices  will  not  be  affected  by  pres- 
ent conditions  unless  an  increase  should 
occur  in  the  cost  of  raw  materials,  which, 
ho/wever,  would  not  affect  the  present 
cost  of  goods  until  October  1st. 


THE    IMPERIAL    SERIES     OF     PRI- 
VATE   CHRISTMAS   CARDS. 

Of  the  few  private  Christmas  card 
series  of  refinement  and  high  quality, 
yet  moderately  priced,  the  Imperial 
Series,  published  by  John  Miller,  Lim- 
ited, Glasgow,  Scotland,  and  handled  in 
Canada  exclusively  by  Bradford  & 
Cracknell,  Toronto,  ranks  rather  high. 
Although  this  will  be  but  its  second  sea- 
son in  Canada,  the  Imperial  Series  is 
already  well  known  and  met  with  dis- 
tinct appreciation  on  its  appearance  last 
year. 

The  present  season's  line  shows  some 
notable  improvements  that  should  hi.ve 
an  important  effect  upon  sales.  The  line 
has  been  increased  considerably  and 
comprises  upwards  of  200  individual  de- 
signs. Of  this  number  a  portion  of  dis- 
tinctly   Canadian   cards   are   included. 

Bradford  &  Cracknell  are  carrying  a 
large  stock  of  this  season's  lines  and  do 
not  expect  to  be  hampered  in  securing 
shipments  from  Glasgow. 


BOOKSELLER      AND      STATIONER 


45 


SHEET  MUSIC  AND  MUSIC 
COOKS  OF  THE  SETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.     Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


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Mr.   Stationer :- 

You  should  become  acquainted 
with  our  Carbon  Paper  and  Typewriter 
Ribbon  proposition.  There  is  money 
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G.  R.  BRADLEY  &  CO. 

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Every  TUCK  Card  ar\d  other  publication  bears  the 
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This  is  the  standard  fastener  used  in  modern 
offices  for  attaching  correspondence  and  other  im- 
portant papers  together.  It  has  every  improvement 
ingenuity  can  devise. 

As  compared  with  using  clips  or  other  metal  fast- 
eners, the  No-Clip  saves  thirty  per  cent,  of  filing 
space,  saves  time  for  all  concerned  in  handling 
related  papers  and  insures  accuracy. 

The  No-Clip  fastener  should  be  on  the  desk  of 
every  one  who  handles  daily  correspondence. 

This  new  model  embodies  every  fine  manufactur- 
ing detail  that  can  be  devised. 

It  is  right  in  every  particular. 

Send  for  Prices  and  Samples. 

THE  CANADIAN  SALES  AGENCY 


Westmount   Commercial    Bldg. 


MONTREAL,  QUE. 


HURRY ! 

4  Color  War  Map  to  Retail 

at  5c. 

Sample  on  application. 


War  Book  of  Illustrations 

on  the  Press. 

Get  Quantity   Prices. 


46 


BOOKSELLER     A ft D     STATIONER 


HOLLAND     LINEN     WINDOW     DIS- 
PLAY. 

The  illustration  herewith  shows  a  very 
attractive  lithographed  window  display 
which  W.  J.  Gage  &  Co.,  Limited,  are 
supplying  with  an  assortment  of  writing 


Lithographed    Window    Display    Furnished 
Dealers  by  W.  J.  Gage  '&  Co. 

paper  to  their  customers.  It  is  novel, 
and  one  of  its  attractive  features  is  that 
the  dealer  can  in  a  few  minutes  make 
an  attractive  window  display  without  the 
usual  amount  of  work  which  is  entailed. 

The  idea  of  the  firm  in  making  this 
up  was  that  if  they  could  in  some  way 
assist  the  dealer  by  giving  him  some- 
thing that  would  save  his  time  and  sim- 
plify his  work  they  would  lie  gaining 
more  than  by  sending  something  that 
could  only  be  used  as  a  sign. 

The  boat  and  windmill  are  also  such 
that  they  will  make  a  very  attractive 
store  ornament  after  being  used  in  the 
window,  and  great  results  have  been  ob- 
tained by  some  dealers  who  have  already 
used  this  display. 


PARLOR  BASEBALL. 

A  new  house  game  that  has  been  put 
on  the  market  that  should  prove  a  win- 
ner, considering  that  it  is  intended  to 
make  possible  the  reproduction  at  home 
of  all  the  thrilling,  breathless  incidents 
which  make  baseball  so  popular  every- 
where. <  <  Batter  up. "  "  Ball  One. ' '  The 
whole  family  become  fans  who  shake  the 
dice  and  watch  with  bated  breath  the 
success  or  otherwise  of  their  players. 
This  game  is  known  as  "Steel's  Game 
of  Baseball,"  made  and  sold  by  the 
Burr-Vack  Co.,  Chicago. 


INK  DEALER  GUARANTEES  SHIP- 
MENTS. 
An  encouraging  indication  of  the  con- 
fidence of  British  manufacturers  in  the 
ability  of  the  navy  to  keep  open  the 
shipping  between  Great  Britain  and 
Canada  is  seen  in  a  cable  from  H.  C. 
Stephens,  London,  Eng.,  manufacturer 
of  Stephens'  Ink,  which  was  received  by 
their  agents  here  recently.  It  is  to  the 
effect  that  they  will  replace  free  of 
charge  all  consignments  to  buyers  in  this 
country  that  may  be  seized  or  destroyed 
by  the  enemy. 


DO  YOU  KEEP  A  WANT  BOOK? 

There  are  merchants  in  business  who 
will  tell  you  that  it  is  impossible  to  do 
business  without  keeping  a  want  book. 
They  have  realized  the  value  of  this 
factor  in  merchandising  and  can't 
imagine  how  a  busy  business  man  as  a 
regular  store  fixture  and  the  sales  force 
uses  it  religiously. 

Still  there  are  merchants  who  up  to 
t lie  present  time  have  not  deemed  it 
necessary  to  instal  anything  of  this  kind. 
but  depend  instead  upon  memory,  and 
possibly  a  memorandum  jotted  down 
from  time  to  time. 

A  traveling  man  probably  realizes 
more  than  anybody  else  under  what  dis- 
advantage a  man  operates  who  uses  the 
latter  method. 

A  salesman  who  has  been  on  the  road  all 
bis  life  was  recently  referring  to  the  ad- 
vantages of  the  want  book,  and  said: 
"I  have  some  customers  in  my  territory 


who,  in  spite  of  the  fact  that  I  have  fre- 
quently respectfully  suggested  that  they 
adopt  some  system  of  jotting  down  their 
requirements,  fail  to  heed  this  advice.  I 
will  go  into  one  of  these  stores  and 
spend  two  or  three  hours  getting  a  small 
order,  because  the  customer  has  to  look 
up  and  see  how  much  stock  he  has  on 
hand  of  the  various  articles  which  are 
on  sale.  Invariably  when  I  return  from 
a  trip,  I  find  this  merchant  has  sent  in 
several  orders  since  I  called  upon  him 
and  as  he  frequently  wants  these  goods 
in  a  hurry,  for  the  reason  that  he  does 
not  place  his  order  until  he  is  entirely 
out  of  stock,  he  has  them  sent  by  express 
and  it  costs  him  a  whole  lot  of  money 
every  year,  which  could  just  as  well  be 
saved  if  he  kept  a  want  book,  and  could 
fell  me  when  T  call,  just  what  he  needs 
and  have  the  entire  shipment  sent  by 
freight. 


A  New  Series  in  the   Art  Line  of  P.  F.    Volland  Co. 


A  NEW  BOOK   OF   STOCK   SHEETS 

Supplementing  a  fine  new  catalog  of 
loose  leaf  goods,  the  National  Blank 
Book  Company  of  Holyoke,  Mass.,  has 
just  prepared  "Sample  book  C."  This 
book  measures  9y2  x  14  inches,  and  con- 
tains complete  samples  of  all  the  Na- 
tional loose  leaf  stock  sheets,  printed 
forms  and  indexes.  There  are  thirty- 
five  of  these  exhibits,  each  completely 
described,  sized  and  priced.  The  entire 
collection  is  substantially  bound  in  press 
board  covers  with  a  tape  for  hanging 
up. 

m 

W.  J.  Gage  &  Co.,  Limited,  Toronto, 
have  recently  issued  a  new  catalogue  of 
educational  works  including,  their  com- 
plete line     of  school     and  college     text 


books,  togther  with  a  list  of  students' 
loose-leaf  books  and  binders.  Several 
school  helps,  such  as  music  charts,  globes, 
maps  and  map  holders  also  find  a  place 
in  this  catalogue.  W.  J.  Gage  &  Co., 
Limited,  have  also  issued  recently  the 
list  of  their  new  Exercise  Book  and 
Scribbler  covers.  There  are  upwards  of 
a  dozen  unusually  pleasing  designs  print- 
ed in  colors  on  enameled  paper. 


ACCOMMODATING. 

"  Mr.  Editor,  we  are  trying  to  start  a 
home  for  disabled  poets."  "  Fine," 
said  the  editor.  "  There  is  a  whole 
bunch  of  poets  in  this  town  that  I  will 
disable  as  soon  as  you  are  ready  for 
them." 


BOOKSELLER     AND     STATIONER 


47 


I 


N  your  windows  for  Fall — Swan  Fountain  Pens. 
Make  this  a  SWAN  season,  as  will  thousands  of  other  deal- 
ers who  are  aggressively  out  after  substantial  profits  and  real 
"good-will." 

Get  a  SWAN  window  trim  in,  and  leave  it  to  the  renowned  merit  and  national 
advertising  of  SWAN  Fountain  Pens  to  reap  your  reward. 

Send  for  the  SWAN  Display  Case  and  literature.     They  are  free  to  SWAN 
dealers.    They  put  the  punch  into  your  selling  display. 

If  you  need  a  new  supply  of  SWANS — the  pen  backed  by  thirty  years  of  suc- 
cess— write  us.  New  Catalogue  is  ready.    A  salesman  will  call  on  request. 


MARTF    TODD  &  CO    243  College  Street'  TORONTO 

Lllr\lJlL-lf        A   \JlffU      \X,      V^V-f.j  BRANCHES  EVERYWHERE 


€}> 


i\m^W 


Fountpens 


'V/W7////W//////^^^^ 


30  ounce 
for  refilling 

11  ounce 

with  Cap  and 

Brush 

5  ounce 

with  Cap  and 

Brush 


Menzies  &  Co.,  Limited 


25-27  Richmond  St.  West 

—AGENTS  FOR  CANADA- 


TORONTO 


v////////////////////,/,//j>////;;m/;/mmm//m;m/^^ 


48 


BOOKSELLER     AND     STATIONER 


NATIONAL 


TRADE-MARK 


THE  NATIONAL  LINE 


NdtiO)\dl 

Trial  ®dl<ii\ct 


Trial  l&aldfKe 


TRIAL  BALANCE  BOOKS 

NATIONAL  Trial  Balance  Books  have  the  "cutleaf"  feature 
which  reduces  the  labor  of  rewriting  names,     it  Is  supplied 
with    extension    recapitulation    sheets,      sides    are    covered 
with  cloth,  the  back  and  corners  with   Russia  leather. 
National   Blank   Books   are   made   by   the   largest    blank 

book  factory  ill  t lie  world,  located  in  Holyoke.  Mass..  where 
most  of  the  fine  writing  paper  is  made  the  result  is  a 
line  of  blank  books  far-famed  for  their  superior  quality 
and    excellent   bindings. 

WRITE  FOR  CATALOG. 

NATIONAL   BLANK    BOOK    CO. 

HOLYOKE,  MASS. 


SPERCERIAH 
STEEL-  PEPS 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  CO. 

349  BROADWAY  NEW  YORK,  N.Y. 


The 

Dalton 

Roy 

al  Auction  B 

Best  Made 

ridge 

Pad 

New 

Count  on   Every 

Sheet                            15  cts. 

Retail 

E 

►  iscour 

it  to  Dealers  Only 

WYCIL  &  CO. 

- 

83  Nassau  St. 

,  New  York 

When   writing  advertisers   kindly    mention 
Bookseller  and  Stationer  .*.  ;*. 


IV /I  A  T  T  U  V  XKF  C  >     PICTURE  MOULDINGS 
1V1  A.   1     1    rl  E-  W  O         PICTURE  FRAMES 


Get  our  Catalogue 


PICTURE  FRAMES 

Matthews  Bros.  Limited,  788  Dundas  St. 

TORONTO,  CAN. 


Venus  Drawing 

17  Degrees 

6B  Softest  to  9H  Hardest 


Venus  Copying 

2  Degrees 

Medium  and  Hard 


AMERICAN   LEAD   PENCIL  COMPANY 


Correspondence  Solicited 


220  FIFTH  AVENUE,  NEW  YORK 


nnsiCAL 

CVLTVRE 


PHYSICAL 
CULTURE 

The    Leading    Publication    of    its 
kind. 
Edited    by    John    Brennan. 
On   sale    the   21st   of   each   month 
from   your   News  Company.   Fully 
returnable   within    60   days.    Give 
it   a    display.      <!all   your    custom- 
ers' attention  to  it  and  they  will 
not.    want    to   be    without   it. 
Advertising    matter    furnished    on    request. 
PUBLISHED    BY 

PHYSICAL   CULTURE   PUBLISHING  CO. 

FLAT  IRON  BUILDING  V  NEW  YORK 


-fWWWPEN 

HINKS ,  WELLS  &C° 

B  I  R  M  JJM  C  H  A  ML^ 


Registered 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


U 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  Is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


BOOKSELLER     AND     STATIONER 


49 


IlillllllHI 


Get  these  Canadian-made  Toys  NOW 
while  Prices  are  Low 


There'll  be  a  big  demand  this  season  for  the  Do- 
minion Line  of  Unbreakable  Character  Dolls,  Teddy 
Bears,  Stuffed  Toy  Animals,  Cow  Boy  and  Indian 
Suits — just  the  things  all  children  will  be  anticipat- 
ing irrespective  of  present  financial  conditions — and 
made  right  here  in  Toronto  in  unlimited  quantities. 
But  the  probable  advance  in  raw  materials  will  un- 
doubtedly force  us  to  advance  prices  after  October 
1st.  You'll  have  a  big  advantage  in  your  town  by 
sending  in  your  orders  NOW — while  stock  is  com- 
plete and  prices  low. 


Make  a  feature  of  the  Dominion  Line  in  your 
store  fuis  season.  The  distinctive  charactei, 
unbreakable  qualities,  and  moderate  cost  of 
these  novelties  make  them  a  strong  attraction 
wherever   displayed. 

Dominion  Toy  Mfg.  Co.,  Ltd. 


\ 


& 


WWW:!- 


Just  write  for  samples  and  complete  descrip- 
tions, so  that  you  can  judge  for  yourself  their 
value  and  attractiveness.  Send  to-day  for 
dealer    prices   and   discounts. 

161-165  Queen  St.  East,  TORONTO 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices   at 


9-11-13  Davenport  Road 


Toronto 


ROYAL  LINEN 

A    Linen-Faced 
Papeterie  de  Luxe 


John  Dickinson  &  Co. 

Limited 


Paper  Makers 


Montreal 


50 


BOOKSELLER  AND  STATIONER 


"THE  KING"  ?ehcet 


PER- 

PEN 


ALWAYS  READY 

No  shaking-  or  dipping  required  to  start  the 
flow  of  ink. 

NEVER  CLOGS 

The  pen  resting  in  an  air-tight  chamber  pre- 
vents  the   air    drying    the   point. 

RELIABLE 

It  is  a  pen  that  responds  when  the  point 
touches  the  paper,  and  keeps  ou  writing  until 
you  are  through.  It  is  just  the  kind  of  a 
fountain  pen  you  have  always  wanted  to  own, 
hut  could  not  find.  A  Self-Filler  without  a 
single  objection  and  a  Quality  Pen  through- 
out. 

NO  LEAKING 

It  is  a  fountain  pen  that  you  can  carry  up- 
side down— rightside  up — in  any  position — 
without  danger  of  leaking  or  soiling  your 
linen — always  clean,  always  ready  for  instant 
use. 

EASY  TO  FILL 

The  simplest  and  most  effective  device  ever 
invented  for  self-filling  pens.  Holds  more  ink 
than   any   other   pen    of  same   size. 

SPECIAL  PEN— BOOKKEEPER'S 
MODEL 

A  Special  Feature  in  pens,  is  the  New  and 
Unique  Bookkeeper's  Model  which  retails  at 
$3.00.  Very  few  people  realize  the  lost  motion 
in  dipping  a  steel  pen  in  ink.  Every  time 
you  reach  over  to  your  inkwell  you  consume 
time  enough  to  make  three  or  four  entries. 
It  doesn't  take  long  to  use  up  enough  steel 
pens  and  pen-holders  to  pay  for  a  fountain 
pen,  and  the  time  saved  with  a  fountain  pen 
is  clear  profit.  Our  pen  can  Tie  dropped  any- 
where, it  cannot  drip,  dry,  or  roll  off.  It  is 
always  ready  for  use.  Any  style  of  nib  sup- 
plied. 

L.  L.  Poates  Publishing  Co. 

22  North  William  St. 

New  York 

WANTED— RELIABLE  HOUSE  TO  HANDLE 
THIS   LINE. 


[ 


Know  Canada 

Every  reader  of  "Book- 
seller and  Stationer" 
should  know  his  own 
country  and  know  its 
relative  position  to  all 
countries  of  the  world. 
This  is  possible  by  hav- 
ing for  reference 

L.  L.  POATES  &  CO.'S 

COMPLETE  ATLAS  OF 

THE  WORLD 

It  has  193  pages,  size  7  x  10,  convenient  to  carry  in 
your  pocket;  will  fit  your  book-shelf  or  pigeon-hole 
of  your  desk.  The  maps  occupy  two  pages,  in  five 
and  six  colors.  Each  with  up-to-the-minute  correc- 
tions and  additions.  16  MAPS,  SHOWING 
CANADA  and  each  of  the  Provinces  of  the  Do- 
minion, besides  maps  of  the  United  States  and  its 
possessions,  including  the  Panama  Canal,  England, 
Ireland,  Scotland,  as  well  as  Europe,  Asia  and 
Africa.  In  fact,  a  complete  map  of  each  country  of 
the  world.  $1.50  in  Cloth,  $2.00  in  Leather. 
Carriage  charges  paid  to  all  parts  of  the  World. 
Bible  Atlas  by  Townsend  McCoun,  A.M.,  with  121 
pages  of  maps  and  120  pages  of  text,  $1.50.  Sample 
pages  sent  free;  write  for  them  to-day.  Discount  to 
Book  Trade.    Agents  Wanted. 

L.  L.  POATES  PUBLISHING  CO. 


22  North  William  St. 


New  York   City 


606.  Congress  Playing  Cards. 


Gold  Edges. 


Air-Cushion  Finish. 


Club  Indexes. 


f 

1 
j 

i 

. 

9 


2 
* 


Copyright,  1914,  try  The  U.  S.  Playing  Card  Co.,  Cincinnati.  U.  8.  A. 

Always  Something  New  in  Congress 

The  famous    MONA   LISA  now  ready,  also  two  excellent  examples  of  color  blending  in 
the  new  HELEN  and  VIOLA. 

Every  sixty  days  a  new  design   is   added   to    CONGRESS new  issues  since  January 

1st  are   Harvest   Moon,   Alt   Heidelberg,  Volendam,   Helen,  Viola,   Mona   Lisa,  with   revis- 
ions in   Pocahontas,   Moonlight,   Grace,   Stung  and   Erin. 

Send  for  CONGRESS   FOLDER  showing  all  designs actual  cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.S.A. 


BOOKSELLER     AND     STATIONER 


51 


Sell  your 

customers 

the  strongest 

tags. 

Besides   giving 

complete  satisfaction, 

they  show  a  larger  profit 

for  the  stationer. 


This  is  the  tag  for  rough  work. 

It  withstands   the  weather 

and  stays  on  the  shipment. 

It  "delivers  the  goods." 


mwm&my 


TRADE     MARK 


Standard  All  Rope  "P  Quality"  Tags 

Are  the  Strongest  on  the  Market 

We  shall  be  glad  to  send  samples  for  you  to  distribute  among  your  customers. 

THE  TAG    MAKERS 

TORONTO— 160  Richmond  Street,  West 

WINNIPEG — 504  Notre  Dame  Investment  Building 

BOSTON  NEW  YORK  NEW  YORK  PHILADELPHIA  CHICAGO  ST.  LOUIS 

26  Franklin  St.        15  John  St.       5th  Ave.  &  26th  SL         1007  Chestnut  St         62  E.  Randolph  St.       905  Locust  St. 

LONDON  BERLIN  BUENOS  AIRES 


52 


BOOKSELLER     AND     STATIONER 


THE  reason  why  Crayograph  drawing  crayons  do 
superior  work,  is  that  they  are  not  made  of 
wax.  Wax  is  the  cheapest  known  material  em- 
ployed in  making  crayons,  and  can  only  partially  do 
the  work,  consequently  both  teachers  and  pupils  are 
hindered.  Crayograph  does  all  the  work  required  of 
drawing  crayons,  because  there  is  no  wax  in  them. 
with  Crayograph,  the  dull  pastel  effects  which,  ex- 
pensive French  pastels  produce,  can  be  secured. 

Crayograph  retails  at  10  cents,  with  good  profit  to 
Dealers.  They  outwear  wax  crayons  two  to  one,  hence 
cost  users  no  more. 

JOBBERS  STOCK  CRAYOGRAPH. 


Hard  Work 


"If  you  get  anything  worth  while  in  this  world, 
you  must  work  for  it."  Bo  ran  the  advice  of  the 
farm-raised,    toil-bent    philosophers   of   yesteryear. 

And   it  is  so! 

It  was  no  fortuitous  occurrence  that  placed  us 
In  the  front  ranks  of  fine  stationery  manufacturers 
of  the  world  and  made  our  Rice  Leaders  of  the 
World    membership    possible. 

It   has    been    HARD   WORK. 

Our  delightful  conceits  in  the  form  of  new 
styles,  and  our  handsome  boxes  are  not  the  result 
of  a  series  of  happy  inspirations.  No,  these  are 
the  result  of  everlasting  experiment,  research,  study, 
and — 

Hard  Work 

Our  attractive  and  compelling  magazine  adver- 
tisements, which  bring  people  to  your  store,  are 
not    the    brain    children    of   esthetic    dreamers. 

They    represent    HARD    WORK. 

We  do  not  begrudge  the  long  hours  spent  in 
working  to  produce  a  line  of  merchandise  that  any 
retailer  may  be  proud  to  carry,  and  we  look  for- 
ward with  pleasure  to  the  hours  to  come  in  which 
we  shall  labor  strenuously  to  continue  a  worth- 
while   manufacturing    service. 

We  believe  in  work,  enjoy  the  success  which  It 
brings,  and  want  to  share  with  you  the  reward 
which  is  now  being  freely  bestowed  upon  us  by  an 
appreciative   public. 

Yours   for   co-operation, 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new- 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


a 


PLAYTHINGS 


u 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free   if   requested. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


"Sports"  Playing  Cards 


The  Best    ffa 
Value 
in  (he 
Market 

One 

of 

Many 

Varieties 


Leaders   in 
a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The    Union    Card    and    Paper   Company,  Montrea. 


BOOKSELLER     AND     STATIONER 


53 


We  Can  Supply  You  With 
LOOSE-LEAF  SYSTEMS 

To  Suit  Any  Trade  or  Profession 


Jackdaw 


Brand 


We  have  outfits  made  especially  for  doctors  and  dentists,  and  we  have  a 
special  outfit  suitable  for  each  particular  trade. 

Some  of  the  merchants  in  your  town  are  probably  keeping  their  accounts  in 
an  old-fashioned  way — show  them  the  money  and  time-saving  points  of  the 
loose-leaf  system — there  is  much  business  to  be  obtained  in  this  manner. 

Write  us  for  Particulars. 


i^DxM^tv 


MONTREAL    -   TORONTO 
WINNIPEG 


I^lMIO'DD 


THE   M.J.O'MALLEY    00. 


MANurAcrrunnns  ur 


STENGII.  BOARDS,  OIL  HOARDS 


HI  OH  ORADE    STUCK 
WRITE  nm   SAMPLES 

SPH1  NC»"I  ELI3  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES- -STANDARD  COLORS  CARRIED  IN  STOCK. 


Hold    the   line 


{Registered.} 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  sales. 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St, 
LONDON,  E.C 


Supplied  by  pjt 
the  leading 
wholesale  houses 
in  Toronto  and 
Montreal. 


PARAGON 

TELEPHONE  DESK 


A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 


Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 

Sold  by  all  Canadian  Jobbers. 


54 


BOOKSELLER   AND   STATIONER 


BUYERS'   GUIDE 


liTe  Topaz  Pencil 

As  good   as   any   at   any   price. 
Detterthan  any  at  the  same  price. 

HS5,    H,    with    rubber    tips, 

HB.H,  2H,  3H,4H,B,  2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

WhoUsaia  Stationers,  TORONTO. 


A.00OTJNTANT8    AND    AUDITORS. 

JENKINS  &    HARDY 
Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg 

Toronto  Montreal 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
L>rug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  Province  of  Quebec  Exposi- 
tion, Montreal,  1897 


Over 
100,000 

a*. 

"Works 
Like  the 
a*               Human 

in 
Daily 

^tm           Arm'" 

Use. 

f  yr\ — ) 

J  *   1 

The  EQUIPOISE 

TELEPHONE  ARM 

Keeps  your  telephone  out  of 
the  way — yet  always  handy. 
SAVES   ALL  DESK  ROOM 

Perfectly  self-balancing  in  any  position, 
operated  by  a  touch  of  the  finger,  smooth 
In  action,  without  Intricate  or  delicate 
parts.  Easily  fastened  to  any  woodwork, 
by  anyone. 

NATIONAL  OFFICE  APPLIANCE  CO. 

UsDoIaclnrers  of  Office  Helps  and  Tools  for  Business 

Camden,  New  Jersey 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


ART    SUPPLIES. 

A.   Kamsay  &  Son   Co.,  Montreal. 

Artists'  Supply  Co.,  77  York  St.,  Toronto. 

The    Hughes-Owens    Co.,     Montreal,    Toronto, 
Winnipeg. 

BLOTTING    PAPERS. 

The  Albemarle  Paper  Co.,  Richmond,  Va. 

John   Dickinson  &  Co.,  Montreal. 

CAMERA  AND   PHOTO   SUPPLIES. 

Wellington  &   Ward,   Montreal. 
BLANK  BOOKS. 

Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 

Brown  Bros.,   Ltd.,  Toronto. 

Warwick   Bros.   &    Rutter,    Toronto. 

the  Copp,  Clark  Co.,  Toronto. 

W.  J.  Gage  &  Co.,  Toronto. 

National    Blank    Book    Co.,    Holyoke,    Mass. 

Buutiu,  Gillies  &  Co.,  Hamilton. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Alfred   Guggenheim,  528   Broadway,    N.Y. 

Lonsdale  6s   Bartholomew,   Montreal. 

Menzies  &  Co.,  Toronto. 

Birn    Bros.,    266   King    St.    W.,   Toronto. 

The  Sutclifife  Co.,  Toronto. 

Valentine  &   Sons,   Toronto   and   Montreal. 

Harper,    Woodhead   &    Co.,   34   Provost   Street, 
City   Road,  London,  E.C. 

Phillip  C.  Hunt,  London,  E.C.  (Menzies  &  Co., 
Toronto,   Canadian   Agents). 

Packard  Bros..  32«  Craig  St.  W.,  Montreal,  Que. 

Pugh   Specialty   Company,   Toronto. 
CASH   REGISTERS. 

The  National  Cash  Register  Co.,  Toronto. 
CODE   BOOKS. 

The   American   Code   Co.,   o3   Nassau   St.,   New 
York.  CRAYONS. 

American   Crayon   Co.,   Saudusky,   Ohio. 

Blnney   &   Smith,    New    York. 
ENVELOPES. 

Warwick   Bros.  &   Rutter,   Toronto. 

Copp,   Clark   Co.,   Toronto. 

W.  J.   Gage  &   Co.,   Toronto. 

Buntin,   Gillies  &   Co.,   Hamilton. 

Brown    Bros.,   Limited,    Toronto. 

FANCY     PAPERS,     TISSUES     AND     BOXES. 

Dennison    Mfg.   Co.,   Boston. 

Menzies  &   Co.,   Toronto. 

A    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN    PENS. 

Sanford    &    Bennett   Co.,   51-53    Maiden    Lane, 
New  York.  „ 

A.    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

Mabie,  Todd  &  Co.,  Toronto. 

Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 
Canadian  Agents. 

Arthur  A.   Waterman   Co.,   Ltd. 

W.  H.  Smith  &  Son,  186  Strand,  London,  E.C. 
INKS,   MUCILAGE  AND   GUMS. 

Aug.    Leonhardi,   Dresden,   Germany. 

Chas.  M.  Higgles  &  Co.,  Brooklyn,  N.Y. 

The  Carter's  Ink  Co.,  Montreal. 

Thaddeus     Davids     Co.,     New     York,     Brown 
Bros.,    Ltd.,    Toronto,    Canadian    Agents. 

Stephens'   Inks,   Montreal. 

S.  S.  Stafford   Co.,  Toronto. 

D.  W.  Beaumel  &  Co.,  New  York. 

Sanford   Mfg.  Co.,  Chicago. 

INDELIBLE    INK. 

Payson's   Indelible    Ink.  ! . 

Carter's   Ink   Co.,   Montreal. 

S.  S.   Stafford  Co.,  Toronto. 

H.   C.   Stephens,    London,    Eng. 
INKSTANDS. 

The    Sengbusch    Co.,    Milwaukee. 

LEAD   AND   COPYING   PENCILS. 

A.    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

A.  W.   Paber  Co.,  Stein,  Germany. 

American   Pencil   Co.,   New   York. 

LEATHER  AND  FANCY  GOODS. 

Warwick  Bros.  &   Rutter,  Toronto. 

Brown    Bros.,    Ltd.,   Toronto. 

The   Copp,   Clark   Co.,    Toronto. 

LOOSE      LEAF      BOOKS,      BINDERS      AND 
HOLDERS. 

Smith,    Davidson    &   Wright,    Ltd.,    Vancouver. 

National    Blank   Book    Co.,    Holyoke,   Mass. 

Warwick   Bros.  &   Rutter,  Toronto. 

W.  J.   Gage  &   Co.,   Toronto. 

Buntin,   Gillies   &   Co.,   Hamilton. 

The   Copp,   Clark  Co.,  Toronto. 

The   Brown    Bros.,    Ltd.,    Toronto. 

Boorum  &  Pease  Co.,  Brooklyn. 

Samuel   C.   Tatum   Co.,   Cincinnati. 

British  Loose  Leaf  Manufacturers,  Ltd.,  Lon- 
don, England. 

MAP  PUBLISHERS. 

Rand,    McNally    &    Co.,    Chicago. 

The   Copp,   Clark   Co.,   Toronto. 

NEWS    COMPANIES. 

Imperial  News  Co.,  Montreal,  Toronto,  Winni- 
peg. 

Toronto    News    Co. 

Montreal  News  Co. 

Winnipeg  News  Co. 


YOUR  AD.  HERE 
WOULD  BE 
READ    BY 
STOVER  80% 
OF    CANADA'S 
BOOKSELLERS 


STATIONERS 


When 

Writing 

Advertisers 

Kindly 

Mention 

This 
Paper 


BOOKSELLER      AND      STATIONER 


55 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

if  rite  us  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   X^'cS" 

77  York  St..  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20    Farringdon     Ave.,    Farringdon 
Street,   London,  Eng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


A  Quick  Seller 
for  Stationers 


A  Great  Innovation  in  the  Typewriter 
and  Educational  World 

A  practical  machine,  built  on  absolutely  new  and 
unique  principles.  Excellent  for  a  limited  business, 
or  personal  correspondence.  Ideal  home  typewriter, 
retail   price  $6.00.       Write   for  particulars  and   trade 

THE  AMERICAN  TYPEWRITER  CO. 
265    Broadway  New  York 


Kindly  mention 
this  paper  when 
corresponding 
with  advertisers 


AN  AD  IN  THIS  PAPER  WILL 
BRING  RESULTS  AND  HELP  TO 
BUILD  UP  YOUR  BUSINESS. 


PAPER   FASTENERS. 

The   O.    K.   Mfg.   Co.,   Syracuse,   N.Y. 
PENNANTS. 

Niagara    Pennant    Co.,    Niagara    Falls,    Ont. 

Pugh   Specialty   Co.,   Toronto. 

PAPETERIES   AND    WRITING   PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

The   Brown    Bros.,    Ltd.,   Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners, Toronto. 

The  Copp,  Clark  Co.,  Toronto. 

Buntin,  Gillies  &   Co.,   Hamilton. 

Eaton,   Crane  &   Pike,    Pittsfield,   Mass. 

A.  R.  McDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO   MAILERS. 

Thompson    &    Norris,    Brooklyn,    N.Y. 
PLAYING    CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott   St.,    Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd.,  Montreal. 

U.   S.   Playing  Card   Co.,   Cincinnati,   O. 

PUNCHING    MACHINERY— HAND    AND 
FOOT   POWER. 

British  Loose  Leaf  Manufacturers,  Ltd., 
London,   England. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,  Toronto. 

STATIONERS'    SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  Co.,  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers,  Toronto. 

Bunbin,  Gillies  &   Co.,   Hamilton. 

A.  R.  McDougall  &  Co.,  266  King  St.  W., 
Toronto. 

STEEL    WRITING   PEN8. 

John  Heath,  8  St.  Bride  St.,  B.C..  London, 
Eng. 

HInks,  Wells  &   Co.,  Birmingham,  Eng. 

Speneerlan    Pen    Co..    New    York. 

Perry    &    Co..    Birmingham,    Eng. 

Esterbrook  Pen  Co.,  Brown  Bros.,  Ltd.,  To- 
ronto,  Canadian    Representatives. 

A.  R.  McDougall  &  Co.,  266  King  St.  W., 
Toronto. 

8TENCIL   BOARDS. 

The   M.    J.    O'Malley    Co.,    Springfield,    Mass. 
TALLY     CARDS,     DANCE     PROGRAMMES, 
ETC. 

The  Chas.  H.  Elliott  Co.,  North  Philadelphia. 
Pa. 

The  Drvsdflle   Co.,   Chicago. 

Warwick   Bros.   &   Rutter.   Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless    Carbon    Co..    Toronto. 

Mlttae  &  Volger.  Park  Ridge,  N.J. 

The  Drysdale  Co..  Chicago. 

The  A.   S.   Hustwltt   Co.,   Toronto. 

TYPEWRITER    SUPPLIES. 

R.   I.   Atwater.  335  Broadway.   New   York. 

J.   A.   Heale,  96   John    St..   New   York,   N.Y. 
TOY    MARBLES. 

The  M.  P.  Chrlstensen  &  Son  Co.,  Akron, 
Ohio. 

WALL   PAPERS. 

Staunton's,    Ltd.,   Toronto. 

WIRE   BASKETS. 

Andrews  Wire  Works  o.,  Watford,  Ont. 
BOOK   PUBLISHERS. 
(Canadian). 

Bell   &   Cockburn,   Toronto. 

William   Brlggs.   Toronto. 

Cassell    &    Co.,    Toronto. 

The   On rswell    Co.,    Toronto. 

The   Conp.   Clairk   Co.,   Toronto. 

Henry   Frowde.  Toronto. 

Thomas    Langton.    Toronto. 

Thos.    Nelson    &   Rons,   Toronto. 

Mncmlllan    Co.,   of  Canada.   Toronto. 

McClelland    cfc   Goodohlld,   Toronto. 

MoT>od  &  Allen,   Toronto. 

Musson   Book  Co.,  Toronto. 

(United   States). 

Forbe*  &  Co..  Chicago. 

G.  &  C.  Merrlnm  Co.,  Springfield,  Mass. 

Hurst  &  Co.,   New  York. 

Laird  &  Lee.  Chicago,  111. 

McBrlde,   Nash   &  Co.,   New  York. 

Page  &  Co.,  Boston. 

Rnnd.   McNally   &  Co..   Chicago. 

Wycil   &  Co..   83   Nassau  St.,   New  York,   N.Y. 

STANDARD   COMMERCIAL  PUBLICATIONS. 

Morton,  Phillips  &  Co.,  Montreal. 


a  are  the  largest  manufacturers  of  high 

grade     toys     in      the     world,      including  2 

Miniature    Railway   Systems,    Plush   and    Fell  B 

Animals,  Moving  Picture  Machines,  Mechanl  S 

oai   Boats  and   Engines,  and  many  other  all  * 

'ear-round  sellers.     Write  us  for  particulars.  5 

^jfi^        Bing  Brothers  A.  G.  Nuremburg  S 

*VNV*         ,  ioi!°  Hin*'  >ole  R'P"s»nl.iive 

^igr  381    Fourth    Avenue,    New    York  5, 

MWNMMMMHNMH  •  •«••••••!•••«<■ 


SPECIAL  OFFER 

Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred   Guggenheim  &  Co. 

529-533  Broadway.  New  York 


Our 

Continuous    <t£Q  J\ 

Advertising 

in  high-class  mediums  is  creating  a 
consumer  demand  for 

Moore  Push- Pins 

Glass  heads,  needle  points 

Moore  Push-less  Hangers 

The  Hanger  with  the  Twist 

Has  inclined  tool-temper  ed  steel  nail 
All    our    products    are    made    in    our    own 
factory  with  improved  machinery  and  with 
the  utmost  skill  and  care. 

HaCe  you  placed  one  of  our  Lath  Displays 

on  your   counter?     It  is  doubling   sales. 

Write  today  for  particulars. 

MOORE  PUSH-PIN  CO. 


113  Berkley  Street 


Philadelphia,  Pa. 


When      writing      advertiser      kindly 
mention   this  journal. 


56 


BOOKSELLER   AND  STATIONER 


CLASSIFIED  OPPORTUNITIES 


MEN  WANTED. 


POSITIONS  WANTED. 


ARTICLES    FOR    SALE   OR   EXCHANGE. 


One  twenty-word  Want 
or  Exchange  Ad.  free 
to    any    subscriber 


Rates  for  Condensed  Ads.  two  cents  a  word  for 
first  month.  One  cent  a  word  for  subsequent 
insertions.     Box    numbers    five    cents    extra. 


Advertisements  for  next 
issue  must  reach  us  by 
the  20th    of   the  month 


Display  Ads.   in  this  Department  for  Men  Wanted,   Positions  Wanted,   For  Sale 
or  Exchange,  $1.50  an  inch,  single  column,   one  time. 

TALK     ACROSS     CANADA     FOR    TWO     CENTS     A    WORD 


BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
plied,  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Please  state  wants.  Wben  in  England  call  and 
see  our  50.000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street,  Birmingham, 
England. 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND 
30th  St.,  N.Y.  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tf) 

LIVE  AGENTS  OR  DEALERS  WANTED  IN 
every  city  or  town  to  control  sale  of  new  of- 
fice device  ;  $3,000.00  a  year  men,  here  is  your 
opportunity.  Write  Sales  Manager.  James  P. 
Easton  &  Co.,  212  McGill   Street,  Montreal. 

TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada — energetic,  experienced  and 
financially  responsible.  Had  successful  experi- 
ence in  retail  stationery,  books  and  fancy 
goods.  Always  had  good  results  on  the  road. 
Box  316,   Bookseller  &  Stationer. 


CROWLEY,  THE  MAGAZINE  MAN.  INC.,  3281 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 


OPENING  FOR  STATIONER  AND  DRUG- 

gist  in  Armstrong,  okanagan  Valley,  B.C. 
Armstrong  population  1,500,  besides  large  fruit 
ranching  district.  Will  sell  my  slink  and 
fixtures  ($6,000),  books,  stationery  and  fancy 
goods.  Will  reduce  stock  or  give  special  terms 
to   druggist.      II.   S.    Best,   Armstrong,    B.C. 

FOR    SALE— INTEREST    IN    ONE    OF    THE 

best  situated  wholesale  and  retail  book, 
stationery  and  photo  supply  businesses  in 
Vancouver;  established  over  'JO  years.  Only 
reason  for  selling  on  account  of  ill-health  of 
one  of  partners.  Arrangements  might  be 
made  for  purchase  of  whole  of  business. 
Granville  Stationery  Co..  Ltd.,  successors  to 
Bailey  Bros.  Co.,  Ltd.,  540  Granville  Street. 
Vancouver,    B.C.  (tf* 


SALESMEN    WANTED. 
Soliciting    Established    Trade. 

Widely  advertised  Laughlin  Non-Leak- 
able  Self-Filling  FoUntpen.  Liberal 
Commissions,  Possibilities  unlimited. 
Laughlin    Mfg.   Co.,   Detroit. 


I 


want  ad.  in  this  paper  will 
bring  replies  from  all 
parts    of    Canada. 


« 


$ 


The  "Sanitary"  Eraser 

MR.  DEALER:— 

This  is  a  line  of  erasers  that  you  should  put  in  stock  without  delay.  We 
are  advertising  them  extensively,  always  with  the  request  to  buy  from  you. 
The  popular  price  of  lOp  each,  when  merit  is  considered,  makes  them  ready 
sellers. 

THE  SANITARY  ERASER  receives,  at  its  open  end,  a  strip  of  rub- 
ber  I  g  inch  thick,  of  a  width  and  length  that  of  the  holder. 

By  slight  pressure  at  the  loop  end,  clean  rubber  is  fed  down  until  used; 
its  narrow  edge  allows  a  letter  or  line  to  be  erased  without  defacing  another. 
Two  rubbers  of  best  quality  are  made;  one  for  typewriter  and  ink,  one  for 
pencil. 

Attractively  finished;  Easy  to  Operate  and  "They  Alwayi  Work" 

The  illustration,  at  the  right,  is  a  reproduction  of  the  two  color  display  at- 
tached to  each  carton  containing  1 2  erasers,  each  in  an  individual  box.  This 
manner  of  packing  makes  a  very  attractive  display  and  keeps  the  goods  al- 
ways neat  and  clean,  as  well. 

Write  for  samples  and  prices 
ADVERTISED  PRODUCTS  —  LIBERAL  DISCOUNTS 

THE  0.  K.  MANUFACTURING  CO. 
Syracuse,  N.Y.,  U.S.A. 

Stationers '  Specialties.      Sole  Licensors  and  Makers  of 

The  "SANITARY"  Patent  Eraser 
The  "R1ES"  Patent  Letter  Opener 
The  "WASHBURNE"  Pat.  "OX."  Paper  Fastener 

L.&C.  HARDTMUTH,  LTD.,  KOH-I-NOOR  HOUSE,  LONDON,  ENGLAND. 

Sole  Agents  for  Europe,  Asia,  Australia,  New  Zealand  and  South  Africa. 


BOOKSELLER      AND      STATIONER 


School  Opening 
1914 


There  is  sure  to  be  the  usual  rush  when 
school  opens  after  mid-summer  holidays, 
and  it  is  desirable  that  the  merchant  has  the 
requisite  stock  on  his  shelves  to  meet  the 
demand,  and  to  be  sure  of  this  it  is  necessary 
to  have  your  order  in  early,  thus  preventing 
lost  sales  and  resultant  lost  profits. 

The  "House  of  Gage"  can  serve  your  re- 
quirements with  all  lines  of  stationery,  and 
will  accept  enclosures  of  books  from  other 
publishers  upon  delivery  at  our  warehouse. 


h]/A\  [fen  \f     NY    \%/y 

;i  v::'./ u  —\,'<,  \!1J  'i.....::z'i  vz^t  • 


The  above  illustrations  are  samples  of  our  new  line  of  Scribbler 
covers.  We  believe  the  children  will  ask  for  them  at  school  open- 
ing. They  are  sure  to  if  they  know  about  them.  Better  order 
an  assortment  if  you  have  not  already  done  so — also  Writing 
Tablets,  Envelopes,  Papeteries,  etc.,  etc. 


Our  Motto: — The  House  of  Gage  for  Service. 


W.  J.  GAGE  &  CO.,  Limited 

84   SPAD1NA   AVENUE 
TORONTO 


Paper   Mills: 

St.   Catharines 


Sample  Rooms  : 

St.  John  Toronto 

Montreal  Winnipeg 

Ottawa  Vancouver 


BOOKSELLER     AND     STATIONER 


C2* 


Two   Additions  to  the  Dimity 
Line 

Dimity  China  Feudal 

A  rather  narrow  envelope   with 
paper  to  match. 

Dimity  China 

Colonial  Wallet 

A    new  shape  of  envelope   for  the 
writer  of  taste. 


Have  you   seen   samples  of  these? 

BUNTIN,  GILLIES  &  CO.,  LIMITED 

HAMILTON,  CANADA 


The  Element  of  Dependability  in 

Typewriter  Ribbons 

and  Carbon  Papers 


Is   Daily   Becoming   of   Greater   Importance 

As  a  result  the  demand  tor  "our  line"  is  largely  increasing.    We  cannot  impress 
too  strongly  the  merits  of  our  goods.     Come  to  us  for  all  your  needs  because  : 

WE  FILL  EVERY  REQUIREMENT  WE  SUIT  EVERY  PURPOSE 

MITT  AG  &  VOLGER,  Inc. 

Manufacturers  for  the  Trade  only 

Principal  Office  and  Factories:  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES: 

NEW  YORK,  N.Y.,  261  Broadway         CHICAGO,  ILL.,  205  W.  Monroe  St.         LONDON,  7  and  8  Dyers  Bldg.,  Holborn,  E.C. 

AGENCIES — In  every  part  of  the  world;   in  every  city  of  prominence. 


BookselleaStationer 

and  ^ 

OFFICE  EQUIPMENT  JOURNAL 


30th  ANNUAL 
FALL  NUMBER 


CANADA 


PUBLICATION  OFFICE,  TORONTO 


OCTOBER 
1914 

No.  10 


UOOKSELLER      AND      STATIONER 


The  wonderful  demand  for  Scribbling  and 
Exercise  Books  with  patriotic  and  military 
covers  has  induced  us  to  put  up  assortments  of 
the  six  following  splendid  covers: — 


"Trooping  the  Colors." 
"Sons  of  the  Maple." 
"Dawn  of  Majuba  Day." 


"Who  Did  That?" 
"General  Wolfe." 
"General  Brock." 


Stirring  cover  designs,  beautifully  colored, 
and  all  big  sellers. 

Scribblers,  No.  7|M — Pen  and  Pencil 
Paper,  plain,  88  pages,  per  ioo     -     - 

Scribblers,  No.  07  jM — Pen  and  Pencil 
Paper,  ruled,  76  pages,  per  100     -     - 

Exercise,  No.  52|M — Superior  White 
Wove  Paper,  ruled,  Ft.  and  Mar.,  48 
pages,  per  100      ------- 

An  Assortment  of  the  above  three  num- 
bers, per  1000  lot       ------ 

See  that  your  stock  contains  this  selection, 
and  meet  the  popular  demand. 


$3-35 
35 

3-35 
29.50 


WARWICK   BROS.    &    RUTTER,   LIMITED 

MANUFACTURING  STATIONERS  V  '•'  TORONTO 


BOOKSELLER     AND      STATIONER 


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MPM3ZM 5TI 'A'  I"'  V'-  «.'.' M 33: M  3.U.'-T5?  ?>~  ST^T 7? 2?.  3? 3JI3J  31T  I'jT  3>:,s 


WAR 


GOODALLS 

BUSINESS    AS    USUAL 

DURING  ALTERATIONS  TO  THE  MAP  OF  EUROPE 


The  Canadian   Manufacturers'  Creed  : 

"What  You  Cannot  Buy  Made  in 
Canada,  Buy  Made  in  England" 

Order  Your  Winter  Stock  Now  of 

GOODALL'S  ENGLISH 
PLAYING  CARDS 

IMPERIAL   CLUBS 

Including    10    Bicycle    Designs 

COLONIALS  LINETTES 

Gold  Edges  No  Misdeals 

SALON   AND   SOCIETY 

Handsome  Designs  Boxed  Gold  Edges 

AUBREY  O.  HURST 

FOY  BLDG.,   FRONT  ST.  WEST,    TORONTO 


tftt^jgKrag^ifcffiMffi 


15  00  K  SELLER      AND      STATIONER 


MADE  IN  CANADA 

WE  KEEP  A  FULL  ASSORTMENT 

INKSTANDS 

OUR  OWN  SPECIAL  MAKE 

WOOD  BASE  GLASS  BOTTLES 

OUR  NON-SCRATCHING  RUBBER  FEET 

Suitable  for  Holiday  Trade. 


FINE  LEATHER  GOODS 


WRITING  PORTFOLIOS 


LADIES'  HAND  BAGS,    WALLETS,    BANKERS'  CASES 
New  "Up-to-Date"  Goods  Real  Value 

BROWN  BROS.,  limited 

Manufacturers     -    Simcoe  and  Pearl  Sts.,  TORONTO 


FOR  THE  FALL  AND 
HOLIDAY  TRADE 

THE  HIAWATHA  PAINTING  BOOK,       15c.  Retail. 

A  32-page  book — it  actually  sells  on  sight!  Beautiful 
effects  in  poster  coloring  arc  easily  obtained  by  the 
average    child. 

THE  ROBINSON  CRUSOE  PAINTING  BOOK 

15c.   Retail. 

We  have  here  a  book  containing  32  pages,  8  x  10 
inches,  and  a  cover  printed  in  two  colors.  The  tropical 
scenery  which  is  used  in  the  outline  drawings  gives 
opportunity   to   do   vivid   and   striking  coloring. 


THE  PETER  PAN  PAINTING  BOOK 


30c.  Retail. 


A  beautifully  gotten  up  book  with  an  embossed  cover 
printed  in  colors.  This  book  contains  58  pages  Sxll'/j 
inches.  The  outline  drawings  are  designed  so  that 
the  child's  Imagination  works  broadly  and  quickly 
in  placing  the  colors;  and  surprising  effects  can  be 
secured. 


THE  HIAWATHA  PAINT  BOX 


15c.  Retail. 


Containing  12  cakes  of  Nonpoisonous  Water  Colors 
of  splendid  quality.  There  are  two  Water  Pans  in 
this  box  and  one  No.  4  Camel's  Hair  Brush  with 
detachable   Handle. 


THE  IVANHOE  PAINT  BOX 


30c.  Retail. 


An  unusually  attractive  box.  Bach  box  contains  24 
cakes  of  Nonpoisonous  Water  Colors  of  superior  quality, 
mi  I  wo  colors  alike  Two  Water  Pans  and  one  Camel's 
Hair    Brush. 

These  "Painting  Books"  and  "Paint  Boxes"  are  the 
most,   attractive   and    quick-selling  lines. 


THE  PRANG  COMPANY 

New   York  Chicago         Boston  Atlanta 


Dalh 


Local  View 

POST  CARDS 

In  Runs  of   1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting1  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photoeloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


54  W.  Lake  Street 


CHICAGO 


BOOKSELLER      AND      STATIONER 


MRS. 

HUMPHRY  WARD'S 

BIG  NEW  NOVEL 

DELIA  BLANCHFLOWER 


Mrs.  Humphry  Ward's   New  Novel 

Delia 
Blanchflower 


Has  not  appeared 
k.  serially 


This  author's  only  new  book  this  year,  net  $1.35. 
in  serial  form. 


An  absolutely  new  story  never  before  published,  even 


|  Easily  her  best  since  "Lady  Rose's  Daughter:" 

*l  A  fascinating  tale  of  present-day  English  life. 

'  Strong  characters,  brilliant  dialogue,  realistic  incidents. 

'  A  lovely,  capricious  and  wilful  heroine  is  Delia  Blanchflower. 

1  Frontispiece  in  color  by  Will  Foster. 

OTHER  IMPORTANT  NEW  TITLES 


MRS.   PANKHURST'S    OWN    STORY.        By   Emmeline 

Pankhurst.     Illustrated.     Large  12mo.    +2.00  net. 
THE  WOMAN  ALONE.    By  .Mabel  Herbert  Urner.    12mo. 

$1.25  net. 
THE    LAST    CHRISTIAN.      By    George    Kil.be    Turner. 

12mo.     $1.25  net. 
INCREASING  YOUR  MENTAL  EFFICIENCY.     Edward 

Huntington  Williams,  M.D.    12mo.    $1.00  net. 

THE  PURE  FOOD  COOK  BOOK.  Good  Housekeeping 
Recipes.     Washable  linen-finish  cloth,  $1.00  net. 

1001  TESTS  OF  FOODS,  BEVERAGES  AND  TOILET 
ACCESSORIES.     By  Harvey  W.  Wiley,  M.D.     $1.25 

net. 

FOUR  ON  A  TOUR  IN  ENGLAND.  By  Robert  and  Eliza- 
beth Shackleton.     Cloth  8vo.     Boxed,  $2.50  net. 

THE  CHARM  OF  THE  ANTIQUE.  By  Robert  and  Eliza- 
beth Shackleton.    Large  Quarto.    Boxed,  $2.50  net. 

CHILDREN  IN  BONDAGE.  By  Edwin  Markham.  Judge 
Ben  B.  Lindsey  and  George  Creel.  Illustrated.  $1.50 
net. 

CORDELIA  BLOSSOM.  By  George  Randolph  Chester. 
$1.35  net. 


THE  BALL  OF  FIRE.     By  George  Randolph  Chester  and 
Lillian  Chester.     $1.35  net. 

GUY  GARRICK.     By  Arthur  B.  Reeve.    $1.25  net. 

IN  THE  WEB  OF  LIFE.     By  Virginia  Terhune  Van  De 
Water.     $1.25  net. 

MAID  MELICENT.     By  Beulah   Marie  Dix.     $1.25  net. 

WITH  THE  BEST  INTENTION.       By  Bruno   Lessing. 
$1.25  net. 

THE  PRINCE  OF  MERCURIA.     By  Atkinson  Kimball. 

$1.25  net. 

THE  BURGLAR  AND  THE  BLIZZARD.     A  Christmas 
Story.     By  Alice  Duer  Miller.    50  cents  net. 

HASHIMURA    TOGO:    DOMESTIC    SCIENTIST.      By 

Wallace  Irwin.      75    cents,   net. 

AFTER  DINNER  STORIES.     By  Famous  Men. 

Kimo.      50   cents,   net. 

ANECDOTES  OF  THE  HOUR.    By  Famous  Men 
50  cents,  net. 

REMEMBER  RHYMES.       By  A.  A.  and  E.  B. 
S  x  10y2.    $1.25  net. 


128  pp. 

16mo. 

Knipe. 


PLAYTIME  MELODY  LIBRARY.  A  New  Delight  for  Children  in  the  Home  and 
Schoolroom.  Three  Titles.  Size  8%xll.  Sold  separately.  Price  per  volume  50  cents 
net.  1.  "Mother  Goose  Rhymes  and  Tunes."  2.  ''Playtime  Songs,  Old  and  New." 
3.  "The  Dansant  for  Little  Folks." 


NEW  YORK: 

Hearst's  International 
Library  Co. 


TORONTO: 

McClelland,  Goodchild 
&  Stewart 

Canadian  Agents 


BOOKSELLER      AND      STATIONER 


The  Musson  Book  Company 
Limited  .'.  Toronto 


A  REPLY  TO  BERNHARDI. 

GERMANY  AND  ENGLAND 

By  Professor  J.  A.  Cramb. 

8th    LARGE   EDITION,   75   cents. 

LORD  ROBERTS  SAYS: 

"Everyone  who  wishes  to  understand  the  pres- 
ent crisis  should  read  this  book,  as  nowhere 
else  are  the  forces  which  led  to  the  war  so 
clearly  set  forth." 

CANADIAN  BOOKS 

RINGFIELD 

By  F.  S.  HARRISON.  A  romance  of  French- 
Canadian  Life. 

BLUE  WATER 

By  F.  W.  WALLACE.    A  tale  of  the  Deep-Sea 

Fishermen. 

IRISHMAN'S  LUCK 

By  E.  A.  WHARTON  GILL.  A  vivid  account 
of  life  in  Manitoba. 

THE  SEALED  VALLEY 

By  HULBERT  FOOTNER.  A  Legend  of  the 
Far  North-west  Country. 

POEMS  AND  SAGAS  OF  VASTER 
BRITAIN 

By  WILFRID  CAMPBELL. 

ETOFFE  DU  PAYS     (Canadian  Homespun) 
By  FLORENCE   M.  SIMMS. 

IN  THAT  NEW  WORLD  WHICH 
WAS  THE  OLD 

By  G.  A.  MACKENZIE. 

Send  for  catalogue  "Good  Books,"  containing 
complete  list  of  Fall  publications. 


The  Musson  Book  Company 
Limited  .\  Toronto 


Selling  by  tens  of  thousands 

The  Daily  Telegraph 

WAR  BOOKS 


First  4  volumes.     Bound  in  cloth. 

Price  35  cents  each  net. 

HOW  THE  WAR  BEGAN 

By    W.    L.    COURTNEY,    LL.D.,    and    J.    M. 
KENNEDY. 

THE  FLEETS  AT  WAR 

By  ARCHIBALD  HURD. 

THE    CAMPAIGN    OF    SEDAN 

By  GEORGE  HOOPER. 

THE    CAMPAIGN    ROUND    LIEGE 

By    W.    L.    COURTNEY,    LL.D.,    and    J.    M. 
KENNEDY. 

Other  Volumes  in  Preparation. 


BERNHARDPS 

FAMOUS   BOOK 
"HOW  GERMANY  MAKES  WAR." 

Popular  Edition.      Cloth,  75  cents. 

ENTIRELY  NEW 
Will  Sell  Like  Bernhardi's  Book 

THE  GERMAN  ARMY  FROM 
WITHIN. 

By  a  British  Officer  who  has  served  in  it. 

Cloth,  75  cents. 

THE      RUSSIAN      ARMY      FROM 
WITHIN 

By  one  who  knows  it  from  the  inside. 

Cloth,  75  cents. 

Hodder  &  Stoughton  Limited. 

TORONTO 


BOOKSELLER      AND      STATIONER 


ittt^t^t^WJWJWqt^WqWJlW^myjMqt^^ 


B 


I 


"WORLD" 


? 


THE  BEST  BLOTTING 
ON  EARTH 

IN  THE  MANUFACTURE  OF  THIS  BLOTTING  WE  SELECT 
THE  VERY  BEST  QUALITY  COTTON  RAGS,  WHICH  INSURES 
THE    BEST    ABSORBENCY    IT    IS    POSSIBLE    TO    PRODUCE. 

In  selecting  your  blotting  for  advertising,  it  is  economy  to  use  the  best,  be- 
cause this  insures  your  blotters  giving  satisfaction,  and  thereby  the  advertising 
value  is  greatly  increased. 

Other  brands  of  commercial  blotting, 

"HOLLYWOOD"  and  "RELIANCE" 

Embossed  blottings, 

"VIENNA  MOIRE"  and  "DIRECTOIRE" 

"Albemarle  Enameled"  and  "Albemarle  Half  Tone"  especially  adapted  for 
color  printing  and  lithographing. 

If  you  are  not  familiar  with  our  qualities,  please  send  for  working  samples 
to  be  tried  out,  and   become  convinced. 

The  Albemarle  Paper  Mfg.  Company 

Makers  of  blottings  exclusively  V  RICHMOND,  VA.,  U.S.A. 

THE  BROWN  BROS.,  LIMITED,  Agents,  TORONTO,  CAN. 


fflffYihTWStffWa^lffffl?^^ 


BOOKSELLER      AND      STATIONER 


IMMJ/UM^U^Mi^MUUS^MMUl^^ 


1914    IS  THE  BOOKSELLERS'  YEAR     1914 

The  Macmillans  never  had  a  better  list 
to  offer  the  Booksellers 

H.  G.  WELLS.    The  Wife  of  Sir  Isaac  Harman  $1.35 

In  the  vein  of  "Marriage"  and  "The  Passionate  Friends." 

It  is  bound  to  make  a  sensation. 
JACK  LONDON.    The  Mutiny  of  the  Elsinore.  $1.25 

A  companion  book  to  his  other  sea  story,  "The  Sea  Wolf." 
KATHLEEN  NORRIS.    Saturday's  Child".  $1.25 

The  author  of  "Mother"  gives  us  her  first  long  novel. 
JAMES  STEPHENS.    The  Demi-Gods.  $1.25 

J nst  as  whimsical  as  "The  Crock  of  Gold"  and  "Here  Are 

Ladies." 
JAMES  CANNAN.    Old  Mole.  $1.25 

"Nothing  better  among    the    current    books."  —  Saturday 

Night. 
C.  G.  D.  ROBERTS.    Hoof  and  Claw.  $1.25 

Another  of  his  justly  famed  animal-nature  stories. 
ZONA  GALE.    Neighborhood  Stories.  $1.25 

Quite  like  "Friendship  Village." 
ROBT.  TRESSALL.  The  Ragged  Trousered  Philanthropists  $1.25 

A  Working-man's  Autobiography.    Very  tense. 
JOHN  HELSTON.    "Thracian  Sea."  $1.25 

W.  B.  YEATS.    Stories  of  Red  Hanrahan.  $1.25 

MAY  SINCLAIR.    The  Return  of  The  Prodigal.  $1.25 

ANONYMOUS.    They  Who  Question.  $1.25 

JACK  LONDON.    The  Strength  of  The  Strong.  $1.25 

MAY  SINCLAIR.    The  Three  Sisters.  $1.25 

JACOB  RIIS.    Neighbours.  $1.25 

MARY  S.  WATTS.    The  Rise  of  Jennie  dishing.  $1.25 

GERALD  O'DONOVAN.    Waiting.  $1.25 

ALICE  BROWN.    My  Love  and  I.  $1.25 

R.  C.  SCHAUFFLER.    Metzel  Changes  His  Mind.  $1.25 

H.  HAGERDON.     Faces  in  The  Dawn.  $1.25 

LINCOLN  COLCORD.    The  Game  of  Life  and  Death.  $1.25 

SEND  FOR  CHRISTMAS  CATALOGUE. 


MACMILLANS,  TORONTO 


jy^^wMwyAiwiww^^ 


BOOKSELLER      AND      STATIONER 


a  __        « 


Assortments 

of 

$10.00  or  more 

can  be 

sent  on 

approbation, 

prepaid. 


Celluloid- 
Patriotic  Buttons. 
$2.00  per  100. 

Retail  at  5  cents. 

Celluloid   Flag   Pins, 

$2.50  per  100. 

Quantity   Prices 

to 

Jobbers. 


11. M.  ALBERT  I,   Kin<r  nf  the  Bel-inns. 


STOCK  has  now  reached  us  of  over  ioo  designs  Real  Photo  Patriotic 
Post  Cards,  containing  photos:  15  British  Admirals,  15  British  Gen- 
erals, including  Generals  Kitchener,  French,  Smith-Dorien,  Colonel 
Hughes,  General  J  off  re,  etc. 
Royalties. — King  George,  The  British  Princes,  The  Czar,  King  Albert, 

President  Poincaire,  etc.,  etc. 
Celebrities. — Such  as  Sir  Edward  Grey,  Premier  Asquith,  etc.,  etc. 
Patriotic  Composite  Cards. — The  King's  Message,  Kitchener's  Message. 
British  War  Songs  with  views,  and  stirring  scenes.  British  warships.  Naval 
aircraft,  hydroplanes,  etc.      Price,  $3.00  per  100.    $25.00  per  1,000. 
Also  Savory  Flags  of  Freedom,  Post  Cards  with  inset  of  The  King,  Kitch- 
ener, Jellicoe,  and  French.    $2.50  per   100.    $20.00  per  1,000. 
Photogravure  Patriotic  Post  Cards  of  Br.  Generals  and  Admirals,  $12.50  M. 
E.  W.  Savory  Calendars,  Patriotic  designs,  $1.50,  $2.50,  $3.60,  $4.80  Doz. 
E.  W.  Savory  Xmas  Cards,  Patriotic  designs,  90c,  $1.25,  $1.80  Doz. 
Our  own  Xmas  Booklets  make  Crossed   English  and  Canadian   Ensigns. 
Embossed  in  colors,  90c.  and  $1.25  Per  Doz.     Any  of  these  Xmas  card 
designs  can  be  supplied  as  Private  Xmas  card  blanks. 

RUSH  YOUR   ORDER  BY  RETURN. 

MENZIES  &  COMPANY,  LIMITED,  439TKoRONToest 

Publishers  Xmas  Cards.      Representing  Manufacturers  of  Stationery  and  Art  Publications. 
Publishers  of  Local  View  Post  Cards  in  Real  Photo  and  Photogravure. 


//////////////////////^^/////////////^ 


BOOKSELLER      AND      STATIONER 


t/~^/^w>^/^^^^ 


U 


> 


BUSINESS  AS  USUAL" 

PATRIOTIC 
POST  CARDS 

Patriotic  Buttons,  Flags,  Pennants, 
Flag  Pins  and  other  Patriotic  Novelties 
will  stimulate  your  business  and  make 
it  "As  Usual." 

OUR   SERIES   OF 

VALCARTIER  POST  CARDS 

WILL   ALSO    HELP   SOME. 

Of  course,  we  are  to  deliver  our  Christmas  Orders 
and  after  that  take  care  of  new  business. 

YES!  We  can  supply  Christmas  Cards,  Children's 
Books  and  other  Holiday  Lines. 

THE  VALENTINE   LINES   ARE   BRITISH    MANUFACTURE. 


THE  VALENTINE   &   SONS   UNITED 
PUBLISHING   COMPANY,   LIMITED 

444   ST.  PAUL   STREET,   MONTREAL 

ALSO   AT  TORONTO,  WINNIPEG   AND  VANCOUVER 


BOOKSELLER      AND      STATIONER 


MADE    IN    ENGLAND 


»v/y//////y/////////////^^^ 


HOMER1AN 


ROYAL  LINEN 


REGENTS  KINGS 

ANNOUNCEMENT  CORRESPONDENCE 

Note.     Boxed.     5  Quires.71    T3  Envs.     Boxed.     100's. 


REGENTS 
Papeteries  24  x  24 


LARGE 

STOCKS 


NO  INCREASE 
IN  PRICES 


Trade-Mark 


ROYAL  HART  LINEN 


REGENTS 
Note.      Packed.     Lbs.  Envs.     Boxed.     75's. 


//////y/y///wK*a^^^^^ 


JOHN     DICKINSON     &  COMPANY,     LIMITED 

216  LEMOINE  STREET,  MONTREAL 


t////////////////////^///////^^^^ 


10 


BOOKSELLER      AND      STATIONER 


BLANK 
BOOKS 


Jackdaw  Brand 


Trial    Balance    Books,    Foolscap    Oblong,    Foolscap 
Third,  Grocers'   and    Butchers'    Pass  Books,   Post 
Quarto,  Cap  Quarto,  Counter  Books,  Pocket  Ledgers, 
Journals,     Cash     Books,     Ledgers,     Minute 
Books,  Docket  Books,  Bank  Ledgers,  Cargo 
Books,  Index  Books,  Columnar  Books,  Bill 
Books,  Copying  Letter  Books,  Time  Books, 
Transit,  Level  and  Field  Books,  Reporters' 
Note   Books,   Books   of   Notes,   Drafts   and 
Receipts,  Parcel   Receipt   Books,  Order  Books,  etc., 
etc.,  etc. 

We  have  these  in  every  style  and  of  such  quality 
that  will  appeal  to  your  trade.     Write  for  our 
descriptive  catalog. 


Special  Books  Made 
to  Order 


Montreal  Toronto  V\  innipeg 


MADE     IN     ENGLAND. 


Two   Styles   in  Tasteful   Shades   to 
retail  at  75c  and  $1.50. 

Sealing  Wax  supplied  in  balls,  each 
sufficient  for  one  seal. 


A  Sure  Seller  for 

Fall  and   Xmas 

Trade. 

FULL    PARTICULARS    FROM 
THE  SOLE  AGENTS: 


|WfcrowOIANSEALlNO 


JOHN    DICKINSON   &   CO.,   LIMITED 

21(5   LEMOINE   STREET,    MONTREAL 


BOOKSELLER      AND      STATIONER 


11 


IN  STOCK  IN  TORONTO 

READY  TO  FILL  YOUR  ORDERS 


'  I  *HE  trade  will  recall  the  extended  announcements  i 
-*-   ing  some  of  the  varied  items  included  in  the  inrme 

We  want  to  impress  upon  the  merchants  that  these  go 
ready  to  go  forward  immediately  upon  receipt  of  ord 
particularly  the  issues  for  January,  page  11;  February, 
detail  particulars  about  these  items : 

CHRISTMAS      BOOKLETS      AND      CHRISTMAS 

LETTERS. 
DOMINION    SERIES,    CHRISTMAS    BOOKLETS, 

LETTERS,  CALENDARS  AND  POST  CARDS. 
GEM  SERIES.     STEEL  DIE,  ETC. 
STEEL  DIE  STAMPED  CHRISTMAS  BOOKLETS. 
SLIP-IN    CHRISTMAS   AND    BIRTHDAY   BOOK 

LETS. 
NEW   AUTOGRAPH   SERIES. 
NEW  WALLET   SERIES. 


n   previous  issues  of  Bookseller  and   Stationer  regard- 
use  range  making  up  the  Birn  Bros.  line. 

ods  are  carried  in   slock  in  the  warehouse  in   Toronto 

ers.      Look  up   your   file   of  Bookseller   and    Stationer. 

page  10,  and  August,  page  11.       They   set   forth   in 


ETCHED  GREETINGS. 

HOME  CIRCLE  SERIES. 

ACROSS    THE    SEA    SERIES. 

FRIEND  TO  FRIEND  SERIES. 

CHRISTMAS   TAGS,    SEALS,   GIFT   CARDS   AND 

LABELS. 
INITIAL  SEALS  AND  POST  CARDS. 
BIRTHDAY        BOOKLETS,        LETTERS        AND 

POST   CARDS. 
CHRISTMAS  AND  NEW  YEAR  POST  CARDS. 


f  1 


.    kw  to  the  w«  - 


At  the  present  time,  when  patriotic  sentiment  is  abroad,  there  is  sure  to  be  a  Large  sale  of 

PATRIOTIC   POST  CARDS 

The  cards  in  the  immense  range  of  our  DOMINION  SERIES    are    particularly    appropriate    for    meeting   the 
demand  created  by  the  present  situation,  and  now  we   otter  you 

THE    FEATURE   OF  THE  YEAR    IN 

PATRIOTIC  POST  CARDS  AND  PICTURES 

The  illustration  above  shows  the  post  cards,  but  of  course  reproduced  in  only  one  color  cannot  possibly  con- 
vey an  adequate  impression  of  their  merit.  Observe  the  marginal  decorations  introducing  a  warship,  a  can- 
non and  an  aeroplane.  The  Union  Jack  with  its  red,  white  and  blue,  together  with  the  gold  embellishment  and 
the  subjects  themselves  reproduced  in  real  photographs  in  sepia,  constitute  a  five-cent  item  that  is  a  real 
winner. 
The  pictures  are  of  the  same  subjects  in  large  and  small  sizes.    Mounted  and  unmounted  to  retail  at  5  and  10c. 

THESE  ARE  THE  GOODS  THAT  WILL 
HELP    YOU    TO    WIN    BUSINESS. 

A  great  many  orders  for  similar  lines  placed  with  other  firms  will  not  be  filled  this  year,  on  account  of  the 
war.     If  you  are  likely  to  be  disappointed,  send  us  your  orders.     We  can  till  them  from  stock. 


LONDON 
NEW  YORK 


BIRN  BROS. 


SYDNEY 
TORONTO 


A.  R.  MACDOUGALL  &  CO.,  266  king  st.  west,  Toronto,  ont 


12 


BOOKSELLER      AND      STATIONER 


c^AROM  AG 


I_    I    fvl 


a 


THIS   ATTRACTIVE 

Trussell"  Display  Case 

GIVEN  TO  STATIONERS  GRATIS  WITH  A 

$20.00  Assortment  of 

"TBITQQEI   I  "      Loose-Leaf  Memos 

1  rVUOJLLL  price  Books  and   Diaries 

EE  "K"  Line  of  Trussdl  Memos,  Price  Books 
and    Diaries    are    the    cheapest    leather-covered    Loose- 
Leaf   Books   made,  and    will   outwear  any  other  make. 
The  covers  are  just  one  piece  of  solid   flexible  leather.     No 
layers  to  separate — no  boards  to  break  or  warp — no  lining  to 

tear  or  break  away  from  the  cover.    The  metal  parts  are  guaranteed  (barring  abuse) 
to  last  as  Ions-  as  the  covers. 

Memos  are  built  on  entirely  new  lines,  and  are  the  most  modern 
of  any  now  made.     The  plates  which  carry  the  rings  are  of  one 

CVWTWP^     solid  piece  of  metal.     Ahsolutely  the  neatest,  most  compact  and 
a&^^xszS     the    strongest    made. 

The  new  Triplering  Memos  are  standardized.    The   sheets  will  fit  any  of  the  other 

popular  makes  of  standard  loose-leaf  memos. 

We  will  continue  to  make  The  "Twinring"  Memos,  Price  Books  and  Diaries  which 

have  become  very  popular. 

sim„i.v  Bend  Back  to  Open  RinK.  "Twinring"  and  "Triplering"  Memos  are  the  thinnest  books  made  for  the  capacity. 
We  also  make  a  large  variety  of  Loose-Leaf  Snapshot  Albums,  using  the  same  style  metal  parts  as  are  used  in 
"Trussell"  Price  Books.  A  $20.00  Assortment,  f.o.b.  Toronto,  will  give  you  a  handsome  Silent  Salesman,  like  illus- 
tration— and  will  make  a  big  profit.     Write  A.  R.  MacDougall  &  Co.,  Toronto,  for  our  new  catalogue. 

TRUSSELL   MANUFACTURING   CO.,    POUGHKEEPSIE,   N.Y. 


THE  "ARO-MAC"  FOUNTAIN  PEN 


Three  sizes  in  the  Standard  style,  two  safeties  and  a  self-filler. 


No.  1 — 14  k.  gold  iridium  point,  retails  for  $1. 
No.  2 — The  same,  larger  nil)  and  barrel,  $1.50. 
No.  3 — Still    larger    nib    and    barrel,    $2.00. 

These  pens  are  made  by  Macniven  and  Cameron,  Limited, 
Fountain  Pens  and  Waverlev  Steel  Pens. 


No.  5 — Vest    pocket   safety.  No.  3  nib,  $2.00. 
No.  8 — Screw   propelling  safety,   No.  2  nib,  $2.50. 
No.  6— Self-filler,    No.    2    nib,    $2.00. 

of  Edinburgh,   makers   of  the   world-renowned   Waverley 


THE  "ARO-MAC"  SERIES  OF  STEEL  PENS 

are  high  grade.     They  are  made  from  Bessemer  Steel  and  include  all  the  popular  Canadian  patterns. 
A  pen  for  every  purpose.     Samples  sent  to  dealers  on  request. 

They  Come  as  a  Boon  and  a  Blessing  to  Men 
The  Pickwick,  The  Owl  and  The  Waverley  Pen 


MAOtrVENSfCAMELRON 

ifp&lTHE  OWL  PEN 


TIIK   PICKWICK — A    popular    office  pen    used    extensively    for    business    writing. 
THE  OWL— A   fine   point   with   perfect   flexibility. 

Til?:   WAVERLEY — The  world's  favorite    pen.      Its    resilient    action    makes    it    un- 
equalled   for   smooth,   rapid   writing. 

Stocked  in  Toronto  in  6d.,  Is.  and  gross  boxes. 
A  complete  stock  of  Waverley  Fountain  Pens  in  different  style  barrels — also  carried  in  stock  in  Toronto. 

MACNIVEN   &   CAMERON,   LIMITED,   EDINBURGH 

A.  R.  MACDOUGALL  &  CO.,  266  king  st.  west,  Toronto,  ont. 


BOOKSELLER     AND      S  T A  T I 0 N E R 


L3 


<»AROMAG 


line:  .s 


AS  USUAL 


THE  GLOY  FAMILY 


All  human  needs  must  be  met  in  time  of  war  as  in 
time  of  peace.  This  truth  must  be  rubbed  in  to  prevent 
as  far  as  possible  any  needless  dismissal  of  workers  and 
arresting  of  industry. 

True,  some  things  can  and  must  be  done  without,  but 
other  needs  are  taking  their  place.  Besides  the  immense 
consumption  of  war  supplies  there  are  the  needs  of  those 
who  formerly  depended  upon  our  foes,  to  be  met,  so 
restoring  the  balance. 

It  is  therefore  mainly  the  unnecessary  restricting  of 
production  and  withdrawing  from  useful  enterprise  that 
prevents  trade  flowing  with  little  diminished  volume 
through  its  altered  channels. 

"Gloy"  sits  tight;  the  same  dainty  paste  where- \ er 
it  is  used,  on  our  battle  fleet  or  in  the  quiet  office,  its 
work  is  done  as  usual.  All  the  time  there  goes  on  grow- 
ing the  great  steel  extension  to  the  buildings  in  which 
its   workers  have   the  best  conditions  that   can  be  made. 

•'GLOY"  sizes:  5  oz.,  10  oz.,  30  oz.  and  Gallons. 


Order  Your   Winter   Stock   To  Reach   You 
Before  Cold  Weather  Sets  In. 


Manufacturer  : 

A.  WILME  COLLIER 

8th   Avenue   Works 
Manor  Park,    London,   England 


The  Omega  is  as  near  dustless  as  is  possible  to  produce  in  a 
chalk  crayon.  The  dust  falls  from  the  board  and  will  not 
float  in  the  air. 


It  is  clean   to   handle.  It  will    not    scratch   the   board. 

It  makes    a   soft,   clear   mark.  It  will    not    glaze. 

It  erases   easily.  It  has    a   minimum    quantity    of   dust. 

It  is   entirely   free   from   grit.  It  is    by    far   the    most    economical    crayon    for    blackboard    use. 


A  25  Gross  Case  of  Omega  will  do  as  much  work  as  100  gross  of  common  chalk.     It 
will  cost  you  less  than  half  as  much  and  is  less  than  half  the  weight. 

Omega  is  made  in  white  and  two  qualities  of  colors.     Dealers  should  emphasize  the 
hygienic  qualities  of  Omega  crayons.     There  is  positively  nothing  injurious  in  them. 

WAX  CRAYONS 

CrriVpl     ^"^e  WaX  cray°n  °f  highest  quality.   Crayel  is  first  in  quality,  first  in  use  and 
^         J  c*    first  in  results.    The  Best  5c  Box  of  Wax  Crayons  for  all  School  Uses. 


Crest  Light  Crayons 


Artco  Pastel 


as  now  supplied,  have  overcome  the  objection 
to  hydraulic  pressed  crayons.  They  mark 
freely,  the  colors  are  brilliant  and  do  not  smear.  Crest  Light  Crayons  are  hydraulic  pressed, 
which  makes  them  very  durable.  The  usual  rub  and  blur  of  wax  crayons  is  entirely 
obviated,   and  both  paper  and  hands  are   kept  clean. 

The  very  finest  blending  can  be  obtained  by  using  Arteo 
Pastel  Crayons.  They  are  composite  crayons  and  are  espe- 
cially adapted  for  advanced  color  work  in  paper  drawing.  They  can  also  be  used  with 
water  and  produce  delicate  water  color  effects.  Artco  Pastel  crayons  also  excel  for  black- 
board work,  producing  great  brilliancy  of  color. 


Tin: 

Artco  Pastel 


P 


T   A*K)HTKUOII.UBS, 
TOR  SUPtRIQR   PASTEL  W0*K. 


Artco   Pastel,    No.    7 
7   Colors  5c. 


STANDARD   CRAYON   COMPANY,   DANVERS,   MASS. 

A       R       MACDOUCiAI  I       &     PO  Canadian  representatives 

/*.    I\.    1V1/\V^1^V^UVJ/\LiLi    OL    K,%J.,    266  KING  ST.  WEST,  TORONTO,  ONT. 


14  BOOKSELLER      AND      STATIONER 


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War  Means  Business 

To  The  Wide-awake  Bookseller 


War  pictures— War  maps  and  other  literature  in  connection  with  the 
great  European  conflict  are  in  great  demand  at  the  present  time. 

We  give  below  a  list  of  good  sellers  which  you  will  find  it  profitable  to 
stock  just  now: 

Retail  Price 

The  War ioc 

The  Great  War 20c 

The  War  Illustrated ioc 

Navy  and  Army 20c 

War  of  the  Nations 15c 

Illustrated  War  News 20c 

Navy  Songs 20c 

Army  Songs 20c 

War  maps  on  linen  and  paper  to  retail  at  5c  and  up,  also  flags  in  pack- 
ages for  use  with  maps. 

Order  Without  Delay  As  The  Demand  Is  Large. 

Imperial  News   Company,  Limited 

MONTREAL  TORONTO  WINNIPEG 

254  Lagauchetiere  West  93%  Church  Street  376  Donald  Street 


V 


1 


BOOKSELLER      AND      STATIONER 


15 


IjBJiliyilMIKma^lS^ 


AIKIN   LAMBERT'S 

MERCANTILE 

FOUNTAIN    PENS 

ARE   RELIABLE. 


We  carry  these  in  sizes  1  to  6  inclusive, 
in  Plain,  Gold  Band  and  Pearl  Mount- 
ings. 

Jn  addition  to  the  regular  style  Mercan- 
tile Fountain  Pen,  we  stock  the  Mercan- 
tile Self-Filling  and  Mercantile  Safety, 
which  can  be  carried  in  any  position  in 
the  pocket  without  leaking. 

Oftler  now  for  your  Holiday  Trade. 

Owing  to  shortage  of  imported  Christ- 
mas goods,  Fountain  Pens  should  prove 
big  sellers  this  year. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


THE  WAR  ILLUSTRATED 

The  Publications  of    George  Newnes,  Limited 


nil     \\  VK   WKKK    in     WITk 


NAVMRMY 

ILLUSTRATED 


Is  the  Leading  Illustrated  Authority 
on  the  War 


NAVY      AM)      AKMV      ILIA  STRATEI1. 

The  great  new  war  weekly  publish- 
ed by  Messrs.  George  New  ties. 
Limited.  Every  issue  fully  illus- 
trated, exclusive  photographs, 
maps,  drawings,  etc.  The  leading 
authority  on  the  titanic  struggle  in 
Europe. 

WAR   OF  TIIK  NATIONS.   A   new    serial 

suitable     fur     binding,     Issued     by 

Messrs.  George  New  nes,  Limited.  A 
complete  and  authoritative  weekly 
history  erf  the  great  war  written 
by  the  well-known  writer  William 
Le  Queux.     Fully  illustrated, 

GERMAN  ATROCITIES.  A  record  of 
shameless  deeds.  2d.  A  publica- 
tion that  will  create  a  bigger  sen- 
sation than  anything  yet  issued. 
The      whole     World      Will      read     with 

horror  of  crimes  committed  on  the 
defenceless  women  and  children  by 
the  German   horde,     now   READY. 

THE  STRAND  WAR  MAP.  In  paper 
and  linen  at  popular  prices.  Noth- 
ing hotter  to  be  had.  This  excel- 
lent map  is  proving  such  a  fast 
seller  that  it  is  difficult  to  keep 
up   with    the   demand. 


WAR^NATIONS 


Write  to-day  for  comprehensive  lists  to 

T.  S.  SINNOTT,  93  Church  Street,  Toronto,  Ont. 

Canadian    Representative    of 

GEORGE  NEWNES,  LIMITED,  8-11  Southampton  St.,  London,  W.C. 


u.mu  wumm  ..mumimawg 


16 


BOOKSELLER      AND      STATIONER 


To  the  Trade 

BOOKS  FOR 
PRESENTS 

OWING  to  the  war  the  public 
will  be  restricting  its  pur- 
chases to  the  smallest  possible 
limits — this  is  the  opportunity  for 
offering  new  books  at  bargain 
prices. — Write  for  our  catalogue 
of  remainders — every  book  is  a 
bargain. 

W.  HEFFER  &  SONS 

LIMITED 
Remainder  Booksellers         CAMBRIDGE,   ENG. 

Cables :   Heffer,  Cambridge. 


New  Belles  Lettres  for  the  Fall 


Ernest  Dowson  (1888-1897)  Reminiscences,  Unpub- 
lished Letters  and  Marginalia.  By  Victor  Plarr. 
Cr.  8vo.  3s.  6d.  net. 

Lionel  Johnson's  Collected  Poems.  With  Preface  by 
Ezra  Pound.  (Uniform  with  Essays).  Cr.  8vo. 
6s.  net. 

Wilfrid  Wilson  Gibson's  New  Works.  Thorough- 
inns  (Lyrical  Poems).  Cr.  8vo.  2s.  6d.  net. 
Borderlands  (Dramatic  Poems).  Cr.  8vo.  2s. 
I  i'l.  net. 

Coleridge  and  Wordsworth  in  the  West  Country. 
Their  Friendship,  Work  and  Surroundings.  By 
Professor  Knight.  Illustrated  by  E.  H.  New. 
Second  Edition,  Corrected  and  Enlarged.  8vo. 
7s.  6d.  net. 

A  Conversational  Tour  in  America.    By  E.  H.  Lacon 
Watson.     Author  of  "Barker's, 
Tempest,"  etc.     Sq.   medium  8vo 

Fifty-One  Tales.  By  Lord  Dunsany.  Author  of 
"The  Gods  of  Pegana."     Cr.  8vo.     3s.  6d.  net. 

Moor    Park:     Rickmansworth,     Hertfordshire.       A 

series  of  Twenty  Photographs  by  A.  Langdon 
Coburn,  with  an  introduction  by  Lady  Ebury. 
Fcap.  4to.     7s.  6d.  net. 

England  Over  Seas.  Lyrics  of  the  Wilderness  and 
the  Canadian  Backwoods.  By  Lloyd  Roberts. 
Crown  8vo.    2s.  6d.  net. 


"Cloudesley 
2s.  6d.  net. 


London:  Elkin  Mathews,  Cork  St.,  London,  W.,  Eng. 


CANVASS  YOUR  TRADE  NOW  FOR  PELOUBET'S 

SELECT  NOTES 

INTERNATIONAL  LESSONS  FOR  1915 

You  can  Double  Your  Sales  by  aggressively  appealing  for  this  business. 
There's  a  wide  demand  that  can  readily  be  extended.  Why  shouldn't 
You  get  these  orders? 

PRICE,  $1.00  Net.     Postpaid  $1.15 

W.  A.  WILDE  COMPANY  5»2SL%S 


POST  CARDS 


PRINTED  BY  THE  MILLION  — SOLD   IN    1,000   LOTS 

Check  with  order— Not  suitable,  return  prepaid  to  New  York — 
Money  back. 

1,000  Comics — 100  styles — highly  colored,  snappy,  latest,  at  $1.50 — 

regular  price  $3.50. 
1,000  Birthday,    B«>st    Wishes,    Hearty    Congratulations — 100    styles, 

beautiful  color  combinations,  embossed  and   gilded — at  $1.50 

— regular  price  $3.50. 
500  As   above — best  quality,   fine   Bristol    board,   exquisite,   select 

designs;  $3.50  per  1,000—  regular  price  $7.50. 

McGOWN-SILSBEE   LITHO.   COMPANY 


300  Thanksgiving— 1,000     Christmas— 700    New     Year— total     2,000 
cards.    150    styles,    latest    appropriate    subjects;    fine    card- 
board,   embossed,    gilded,    richly    colored— -$2.50    per    1,000 — 
regular  price  $4.50. 
1,000  Christmas  Tags   and   Cards,   small,   four  sizes,   36  styles,   fine 
colors,   holiday   designs — $1 — regular   price  $2.50. 
Entire  assortment,  5,500  cards,  cost  you  $10.75,  and  has  a  retail 
value   of  $60. 

If  you  double  this  order  will  ship  you.  ABSOLUTELY  FREE 
of  charge,  4  large  metal  frames,  collapsible,  display  racks  for 
the  wall  or  show  case  (specify  which).  No  samples  sent — Stock 
limited. 

120   PARK   ROW,   NEW  YORK 


Largest  Post  Card  Printers  throughout  the  civilized  world.       Local  Views  printed  to  order  100  up.       1,000  Premium  Cards,  all  kinds,  odds  and  ends,  $1.00 


B  O  0  K  S  E  L  L  E  R      AND      STATU)  N  E  R 


16a 


300,  320,  321,  322,  323 

301,  330,  331,  :'.:'.•_>.  334 
:;0J,  340,  341,  342,  344 
352,  353,  354,  355 
360,  361,  362.  :;<;."> 
:\T2,  37::.  ::74,  :;t.". 


$7.20  per  di.z. 
4. IM)      • 
2.40     " 

•_.oi>    •• 

U.00      " 


Order  h.v  number  in  any  rpinntity  or  sample  assortment   of 

2  each   of  the  -7  articles  for $15.50 

Terms  5%-  l<>  days  or  ::i>  days   not. 

YOUNG  BROS.  Limited 

38  CLIFFORD  STREET,  TORONTO 
War  Novelties      -      All   Kinds      -      War  Buttons 


A  FAITHFUL  FRIEND,  BIT  A  FEARFIL  FOE 

'TpHIS    patriotic     picture,     printed    in 
colors  on    handsome    coated  paper, 
is  having  enormous  sales. 

A  display  in  your  store  will  sell  hundreds. 
PRICES  TO  THE  TRADE 


LARCH  sizi: 


Size  ot  paper 
Size  of  plate 


Size  of  paper 
Size  of  plate 

Post  cards 


19  x  13J    |   $16.00 
14  x  11      |    per  100 


SMALL  SIZL 


1U  *  9   |   $12.00 
6     x8    |    per  100 

$12.50  per  1,000 


Discount  on  quantities. 


SEND  YOUR  ORDERS  TO 


PAUL  SAKS 

"Everything  in  Pictures" 
460  Birks  Building         V  Montreal 

ALSO  LONDON,  ENGLAND 


Kil) 


1 5  0 0 K  S E L L E R      AND      ST  A  T I O  N  E R 


A  Demonstration 

Like  This 
Sells  an  S.  &  B.  Pen 

To  Every 
Prospective  Customer 


Every  Sale  of 

SANFORD  &  BENNETT 

Fountain  Pens 


increases  your  prestige  as  a  leading  stationer  a nd  provides  you  with  a  permanent  advertise- 
ment in  the  good-will  of  a  satisfied  customer.  The  daily  use  of  his  purchase  will  perma- 
nently remind  him  of  your  shop. 

Our  AUTOPEN  (Self-filling)  and  COMMERCIAL  SAFETY  (non-leakable)  have  many 
talking  points.  They  are  made  of  the  best  materials  obtainable  and  skilled  labor,  combined 
with  the  latest  mechanical  devices  for  pen-making,  enable  us  to  offer  the  best  at  astonish- 
ingly low  prices. 

Write  for  Prices  and  Discounts. 


SANFORD  &  BENNETT  CO.  51-53NEMw™nRKLane 


BOOKSELLER   AND   STATIONER 


17 


jfWanufacturer*  in  H>eben  Eetgn* 


The  Excellence  of 


WATERSTON'S 


TRADK 


Bee 


Brand 


MARK 


SEALING 
WAX 

is  the  result  of  162 
Years'  Experience 


George  Waterston 
&  Sons 

&ole  JWattufacturerg  of 
tfje  "Wtt  $ranb"  Wavts 
letter  .  Parcel  .  Pottle 

LONDON  and  EDINBURGH 

Established  1752 


GEORGE  II. 

1727-1760 


GEORGE  III. 

1760-1820 


GEORGE  IV 
1820-1830 


WILLIAM  IV 
1830-1837 


VICTORIA 
1837-1901 


EDWARD  VII. 
1901-1910 


H.M. 
GEORGE  V. 


18 


BOOKSELLER      AND      STATIONER 


MESSRS.  BLACKIE  &  SON'S 

BRITISH  MADE 

JUVENILES,  PICTURE  BOOKS, 
DICTIONARIES,  Etc. 

Finest  selection  and  best  value  in  the  world. 
Manufactured  in  Great  Britain — not  printed  in  Germany. 

Canadian  Representative: 
MR.  HAROLD  COPP,  33  Richmond  Street  West,  TORONTO 

Shipments  direct  from    Glasgow,   Scotland    (the    best    and    cheapest    port    for  shipment  to  the 
Dominion.     Steamers    for   Canadian    ports  leave   weekly),   or    through    any    Wholesale    House. 


OUR  NEW  STORY  BOOKS 


BOOKS  FOR  BOYS 

ON  THE  FIELD  OF  WATERLOO.  By  Captain  Brereton.  6s. 

A  STURDY  YOUNG  CANADIAN.   By  Captain  Brereton.  5s. 

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S.  H.  Adams. 

$1.35 


WILLIAM  BRIGGS,  Publisher,  Toronto,  Ont. 


BOOKSELLER     AND      STATIONER 


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JWllEX    |»0un=OIII£KY  TiACjC 


MARJORIK  BKXTON  COOKE 
The  Author  ol   Bambi 


Bambi,  the  gayest,  cleverest,  most  scintillating  piece  of  roman- 
tic fiction  that  has  come  the  way  of  a  publishing  house  in  many 
months. 


BAMBI 


BY  MARJORIE  BENTON  COOKE 


NET  $1.25 


How  "Bambi"  took  two  publishing  houses  by  storm 
and  caused  a  case  of  "Love  at  first  sight." 

ONE  day  "Bambi"  arrived.  She  came  unostentatiously — her  author 
was  unheralded.  We  supposed  her  like  many  other  manuscripts — of 
little  more  than  passing  interest.  But  little  did  we  know  '"Bambi."  One 
person  road  about  her  and  fell — then  another  and  another  until  everybody 
was  asking  "Who  is  Bambi I"  and  why  have  all  of  you  gone  suddenly  mad 
over  her/  The  scoffers  read  and  were  convinced.  Then  the  day  came  when 
"Bambi"  was  to  be  accepted  or  rejected — at  the  meeting  where  all  con- 
cerned  with  books  gather  twice  a  week  to  discuss  them,  and  where   many 

an   author's   hopes   are    shattered.      The    turn    came    to    Mr.   S to    hold 

forth.  Now  Mr.  S.  is  usually  non-committal,  but  whatever  his  natural 
reticence  his  feelings  quite  got  the  better  of  him,  at  thought  of  "Bambi." 
"Here's  the  best  seller  for  1914,"  he  announced — and  not  a  dissenting 
voice  was  heard.  The  telegram  straightway  went  to  Miss  Cooke,  Bambi 's 
creator,  read: 

"Bambi  accepted.     Love  at  first  sight." 


And  now  "Bambi 's"  triumph  is  complete.  Everywhere 
she  is  hailed  as  the  gayest,  cleverest,  most  scintillating  piece 
of  romantic   fiction   that   has  appeared    in    many  a   long   day. 

"Bambi"  is  so  utterly  different  from  any  heroine  in  any 
story  you've  read,  so  perfectly  spontaneous,  whimsical  and — 
strange  to  say — so  well  endowed  with  what  we  have  come  to 
regard  as  "masculine  capability, "  that  no  one  can  help  lov- 
ing her. 

From  the  Shavian  start,  when  Bambi  decides  to  marry  a 
man,  not  because  he  had  proposed,  but  because  he  "needs 
looking  after"  and  also  has  promise  in  him,  one  follows  joy- 
fully in  the  footsteps  of  this  delightful  lady  who  sprinkles  fun 
and  light-hearted  courage  wherever   she   ^ocs 

Below  you  will  see  the  sentiments  of  a  few  of  Bambi 's 
victims  outside  of  her  publishers.  You'll  join  the  ranks,  too, 
when  you've  read  her  and  seen  some  of  Mrsx  Blumenschein 's 
fascinating  illustrations  of  her. 


-_j\-v 


A  FEW  OF  BAMBI'S  ADMIRERS 

Anxious  for   the   Next    Installment 
J'lpt  this  moment   finished   the   first   installment  of  "Bambi."     I   simply   must 
send  -sou  a  cordial  "Thank  you"  for  assisting  Miss  Cooke  in  giving  your  readers 
this  delightful  little  story. 

When  1  M  recovered  my  breath  from  the  jar  of  that  ridiculous  marriage  and 
exclaimed  ''What  Kot!"  curiosity  carried  me  farther.  Before  my  candle  goes 
out  to-night  1  shall  have  written  several  friends  to  commence  the  reading  of 
"Bambi"  (if  thev  have  not  already).  This  will  be  enough;  they  can't  help 
themselves  after  that.  A  KEADEE, 

Marjorie  Benton  Cooke — An  Immortal 
Allow  me  to  congratulate  you  on  the  good  fortune  of  getting  such  a  story 
as  "Bambi."  It's  great!  I  never  read  anything  to  compare  with  it.  The  most 
original,  fascinating  thing  ever.  It's  certainly  "going  to  live  long  after  you 
have  finished  reading."  It  will  never  die!  Or,  ought  not  to.  I  look  forward 
to  its  continuation  with  greater  anticipation  of  pleasure  than  anything  I've 
ever  stumbled  onto  yet.  And  I  thank  Providence  for  allowing  such  an  author 
to  bless  these  latter  days.  The  name  of  Marjorie  Benton  Cooke  belongs  with  the 
immortals.  She  deserves  individually  the  combined  pleasure  and  happiness  her 
story  creates.  And  the  greatest  of  all  is  to  have  been  able  to  write  "Bambi." 
Yours  appreciatively,  G.  E.  SEBASTOPOL,  Cal. 

I  have  been  trying  to  find  time  for  the  last  two  weeks  to  drop  you  a  little 
note  in  appreciation  of  one  of  the  cleverest  stories  that  has  ever  been  written — I 
allude  to  "Bambi."   The  women  of  my  family  say  it  is  just  splendid.         B.M.D. 

S.  B.  GUNDY,  TORONTO,  Pub,ishe rin  Canada  for 


HUMPHREY  MILFORD 


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BOOKSELLEK     AND      STATIONER 


Sell  your 

customers 

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tags. 

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they  show  a  larger  profit 

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BOOKSELLER     AND      STATIONER 


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U 


distinction 


has  a  wonderfully  compelling  appeal  to  the  people  of  good 
taste  and  is  so  fundamentally  expressed  in  the  appearance  and 
the  substance  of  the  new  correspondence  papers  we  have  intro- 
duced to  the  stationers  of  Canada  in  COPP'S  FINE  LINEN 
AND  COPP'S  KID  FINISH,  that  these  papers  are  bound  to 
win  their  way  to  the  position  of  preference  as  the  choice  of 
discriminating  people,  for  the  reason  that  there  is  none  other 
quite  so  satisfactory  in  point  of  the  desirable  combination  of 
completely  satisfactory  qualifications.  An  especial  source  of 
satisfaction  is  the  extraordinary  value  given  for  the  reasonable 
price  at  which  these  papers  may  be  profitably  sold. 

dealers  of  discernment 

will  not  be  slow  in  putting  these  exceptionally  meritorious  cor- 
respondence papers  at  the  disposal  of  their  customers  and,  in 
adopting  this  course,  they  will  benefit  substantially  by  reason 
of  supplying  their  customers  with  the  most  desirable  corres- 
pondence papers,  concurrently  enhancing  their  measure  of 
profit  in  carrying  on  their  business. 

These  are  considerations  worthy  of  the  keenest  attention  of 
every  stationer. 

Are  you  going  to  take  the  lead  in  featuring  these  quality  papers 
in  your  town,  or  is  your  competitor  going  to  score  to  your 
disadvantage? 

COPP'S  FINE  LINEN  AND  COPP'S  KID  FINISH 

Cost  the  Dealer 

$2.50  a  Ream  $5.00  a  Thousand 

For  the  Paper  For  the  Envelopes 

Each   Come  in  Two  Sizes 
SALISBURY  AND  REGINA 

and  both  are  supplied  in  papeteries,  the  boxes  being  in  keeping, 
in  design  and  general  appearance,  with  the  patrician  potenti- 
alities of  the  paper. 

The  COPP,  CLARK  CO.,  LIMITED 

TORONTO,  ONTARIO 


js 


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BOOKSELLER      AND      STATIONER 


SPLENDID  1914  FICTION 


THE    WAY    OF    THE    STRONG.      By 

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THE  SERGEANT  OF  FORT  TORONTO. 

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THE  NEW  MR.  HOWERSON.     By  Opie  Read.  $1.35. 

DIANE  OF  THE  GREEN  VAN.  By  Leona  Dalrymple. 
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THE  SUBSTANCE  OF  HIS  HOUSE.     By  Ruth  Holt 
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Nancy  the  Joyous 

iy  Edith  Stow 
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TORONTO. 


Two  Fast-Selling,  Well-Advertised  Novels 


Nancy  the  Joyous 

By  Edith  Stow 

A  Delightful  Book  to  Read— An  Ideal  Gift 

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inspires  in  her  fellow-creatures  of  the  story  is  a  real 
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seizes  hold  of  the  heart  of  the  reader. 

Standard  novel  size.  Beautiful  cover  and  wrapper. 
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Diane  of  the  Green  Van 

By  Leona  Dalrymple 

Romance — Love — Adventure — Mystery 

Diane  of  the  Green  Van  is  frankly  a  story  of  enter- 
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FOR  THE  SMALLER  CHILDREN 

TIK-TOK  OF  OZ,  By  L.  Frank  Baum 


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THE  BOYS'  BIG  GAME  SERIES 

BY  ELLIOTT  WHITNEY 

Books  of  as  high  merchandise  value  as  The  Boys'  Big  (.iame 
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2.  The  King  Bear  of  Kadiak  Island. 

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FOR  GIRLS 
THE  AUNT  JANE'S  NIECES  SERIES 

BY  EDITH  VAN  DYNE 

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1.  Aunt  Jane's  Nieces. 

2.  Aunt   Jane's   Nieces   Abroad. 

3.  Aunt  Jane's  Nieces  at  Millville. 

4.  Aunt  Jane's  Nieces  at  Work. 

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7.  Aunt  Jane's  Nieces  on  Vacation. 

8.  Aunt  Jane's  Nieces  on  the  Ranch. 

9.  Aunt  Jane's  Nieces  Out  West. 
Illustrated.     Covers  and  jackets   in   col- 
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hundred  copies.     Price  70c.  postpaid. 

A  German  Plot  Against  England 

is  the  theme  of  "The  Riddle  of  the  Sands,"  a 
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son's  famous  Sevenpenny  series. 

The  author  is  an  authority  on  Military  Matters, 
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War  Office  to  investigate  the  feasibility  of  the 
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The  War  in   the   Air 

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IMPERIAL   YEAR  BOOK 


OUR 

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Federal  Election  Statistics  1904-8-11. 
List  of  British  Consuls  throughout  the  World. 
Canada's  Trade  with  other  parts  of  the  Empire. 


THE   IMPERIAL   NAVY 
List  of  all  vessels — their  tonnage,  horse 
power    and    armament. 

THE  IMPERIAL  ARMY 
Total  .strength  of  Regulars  and  Reserves. 
Total  Cost. 

CANADIAN  DEFENCE 
24   pages    of   details.      Names   and    loca- 
tions   of    all    Regiments. 

EMPIRE    DEFENCE 
In      Australia,      New      Zealand,      South 
Africa,  and  Empire  of  India. 


The  IMPERIAL  YEAR  BOOK  should  be  in  every  library,  office  and  home,  as  it  answers 
questions  suggested  at  every  perusal  of  the  newspaper. 

576  pages.   Portraits.   Cloth  Gilt,  $1.50.   Paper,  $1.00. 


Published   by 

THE  IMPERIAL  YEAR  BOOK 

402  Coristine  Building 
MONTREAL 


Wholesale  Agents 

THE  MUSSON  BOOK  CO.,  LIMITED 

Victoria  Street  and  Wilton  Avenue 
TORONTO 


THE  WAR 

A  WEEKLY  PERIODICAL 

Price  10c.     Liberal  Discounts 


36  PAGES 
Reading  and  Pictures 

T.  NELSON  &  SONS   -   TORONTO 


32 


BOOKSELLER     AND     STATIONER 


BUSINESS 
AS  USUAL" 


The  Staunton  Line  for  1915 
has  proven  good  enough  to 
keep  us  running  full  time 
and  full  speed  to  keep  up 
with  orders. 

There  is  every  indication 
that  spring  trade  will  he 
good — are  you  going  to  be 
ready  for  it? 

OUR  SALESMEN  ARE 
STILL  ON  THE  ROAD 
AND  BUSY  WRITING 
ORDERS  FOR 


which  are  declared  by  those 
who  have  bought  to  be  more 
varied,  more  complete  in 
range,  more  distinctly  in  ad- 
vance of  previous  efforts 
than  ever  before. 


STAUNTONS 
LIMITED 

Wall,Paper  Manufacturers 
TORONTO 


Seen  Our  Marble  Lines  for 
This  Season  Yet? 

Some  of  the  most  unique  and  attractive  lines  yet 
devised  are  included  in  our  marble  lines  for  this 
season.  Marbles  whose  unusual  beauty  and 
coloring  make  irresistible  displays.  Why  not  get 
a  goodly  share  of  this  season's  marble  trade  by 
display in»  t lie  most  attractive  and  quick-selling 
lines  you  can  secure?  Illustrated  booklet  and 
price  list  will  be  mailed  without  obligation. 

THE  M.  F.  CHRISTENSEN  &  SON  CO. 
AKRON.  OHIO.  U.S.A. 


How  is  Your  Stock  of  Genuine 
WEBSTER  DICTIONARIES? 


Are  you'ready   to  meet  the 
demands  of  an  active  season  ? 


GET    THE    BEST 

WEBSTER'S  NEW  INTERNATIONAL 


Hundreds  of  NEW  Words  not 
given  in  any  other  diction- 
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12,000     Biographical     Entries. 

6,000  Illustrations.   2,700  Pages. 


■400.000   Vocabulary   Terms. 

Thousands      of     other     Refer- 
ences. 

New    Gazetteer,    having    nearly 
30,000     Subjects. 

Regular  Edition.  Printed  on  strong  book  paper  of  the  highest 
quality.  Size,  12%  x  9%  x  5  inches.  Weight  14%  lbs. 
Eight   durable   and    artistic    bindings. 

India-Paper  Edition.  Only  half  as  thick,  only  half  as  heavy 
as  the  Regular  Edition.  Printed  on  expensive,  thin, 
strong,  opaque,  imported  India  paper.  Size,  12%  x  9%  x 
2Y2  inches.  Weight,  only  7  lbs.  Library  Buckram  and 
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The  largest  of  the 
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1,136  pages.  1,400  illus- 
trations. Scottish 
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Three      especially      at- 
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WEBSTER'S     LITTLE 
GEM 

The    most   complete    of 
Pocket    Manuals.      224 
Pages.      16      Pages      of 
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etc.,    or    address 

SPRINGFIELD, 
MASS..  U.S.A. 


Write  to  your  jobber  for  terms, 

G.   &TC.    MERRIAM    CO., 


BOOKSELLER     AND      STATIONER 


33 


Stampi 


Equipped  with  every  one  and  two-letter  monogram  die 
from  AA  to  ZZ,  in  both  script  and  block  styles. 

The  only  die  stamping  press  equipped  with  the  patent 
universal  counter,  or  "make  ready." 

Adapted  for  handling  name  and  address,  monogram, 
crest  and  all  small  steel  dies. 

Enables  an  inexperienced  person  to  produce  the  finest 
work  with  a  few  days'  practice. 

Enables  you  to  make  delivery  on  the  same  day  the 
order  is  received,  if  desired. 

Faster,  simpler  and  more  complete  than  any  other  die 
stamping  press  on  the  market. 

This  Press  has  proven  a  veritable  gold  mine  for  Stationers,    Printers    and   Depart- 
ment Stores  throughout  the  United  States  and  Canada. 

Write  us  at  once  for  full  particulars,  convincing  testimonials  and  samples  of  work, 
or  send  your  order  direct  to 

PROGRESS  MANUFACTURING  CO. 

79  Sudbury  St.  Boston,  Mass.,  U.S.A. 


The  "Sanitary"  Eraser 

MR.  DEALER:— 

This  is  a  line  of  erasers  that  you  should  put  in  stock  without  delay.  We 
are  advertising  them  extensively,  always  with  the  request  to  buy  from  you. 
The  popular  price  of  10^  each,  when  merit  is  considered,  makes  them  ready 
sellers. 

THE  SANITARY  ERASER  receives,  at  its  open  end,  a  strip  of  rub- 
ber  '  £  inch  thick,  of  a  width  and  length  that  of  the  holder. 

By  slight  pressure  at  the  loop  end,  clean  rubber  is  fed  down  until  used; 
its  narrow  edge  allows  a  letter  or  line  to  be  erased  without  defacing  another. 
Two  rubbers  of  best  quality  are  made;  one  for  typewriter  and  ink,  one  for 
pencil. 

Attractively  finished;  Easy  to  Operate  and  "They  Always  JVork" 

The  illustration,  at  the  right,  is  a  reproduction  of  the  two  color  display  at- 
tached to  each  carton  containing  1 2  erasers,  each  in  an  individual  box.  This 
manner  of  packing  makes  a  very  attractive  display  and  keeps  the  goods  al- 
ways neat  and  clean,  as  well. 

Write  for  samples  and  prices 

ADVERTISED  PRODUCTS  —  LIBERAL  DISCOUNTS 

THE  0.  K.  MANUFACTURING  CO. 
rracuse,  N.Y.,  U.S.A. 

Stationers '  Specialties.     Sole  Licensors  and  Makers  of 

The  "SANITARY"  Patent  Eraser 
The  "RIES"  Patent  Letter  Opener 
The  "WASHBURNE"  Pat.  "O.K."  Paper  Fastener 

L.&C.  HARDTMUTH,  LTD.,  KOH-I-NOOR  HOUSE,  LONDON,  ENGLAND. 

Sole  Agents  for  Europe,  Asia,  Australia,   New  Zealand  and  South  Africa. 


Syi 


;s4 


15  o  OK  SELLER      AND      STATIONER 


THE  MERMAID 


AS  A  SYMBOL  FOR 


DRAWING  INKS 


At  Aul  Dealers 

>.  M.  HIGGNS  %  CO.  M  FRS. 

Nomas,       csscjgo,       Lcmmi 


w;is  first  used  by  us  in  an  advertisement  in  "The  Architectural  Record"  for  August,   L903, 

as  above.    Tims  in  this,  as  in  all  other  matters  relating  to  Drawing  Inks, 

Higgins'  American  Drawing   Inks 

blaze  the  way  for  those  who  find  it  easier  to  copy  than  create.  Year  by  year  these  splendid 
inks  have  gone  on  their  way  constantly  gaining  new  admirers  while  retaining  oM  friends, 
seeming  to  thrive  on  so-called  self-styled  "competition."" 

HIGGINS'  AMERICAN  DRAWING  [NKS  have  sold  more  largely  during  the  past 
year  than  ever  before  in  their  history.  This  has  been  due  in  a  great  measure  to  our 
liberal  policy  of  advertising,  and  to  absolute  fair  dealing  with  our  friends  in  the  trade, 
but  above  all  to  tin  unapproachable  high  quality,  standard,  and  reputation  of  these  inks, 
which   have  made  them   from   the   beginning  and   always 

The  Standard  Liquid  Drawing  Inks  of  the  World 

WRITE  FOR  PRICES. 

PU  A  C       lVy|      HIPPIIMQ    Sir    Cd       SZSe"^  Inks  and  Adhesives 

V^ilriJ.      1V1«     1   llVXVJll  Nk_?     %jL     V*Vy«       NEW  YORK  CHICAGO  LONDON 

MAIN  OFFICE  :  271  Ninth  Street  BROOKLYN,     N.Y.,     U.S.A.  FACTORY  :  240-244  Eighth  Street 


BOOKSELLER     AND     STATIONER 


35 


LONDON    BRANCH,    11     1VRRIN  (il)ON    AVENUE,    LONDON,    B.C. 
(Store  and    Basement,   each   25   x    75.) 

THE  HIGGINS  INKS  AND  ADHESIVES,  through  honest  merit 
in  their  originality  and  quality,  and  honest  American  enterprise  and 
push  in  their  exploitations,  have  penetrated  to  the  most  remote  points 
of  civilization,  until  now  they  are  well  known  and  largely  used  in 
Canada,  Central  and  South  America,  Mexico,  Great  Britain,  South 
Africa,  Australia,  New  Zealand,  Philippines,  Japan,  China,  Norway, 
Sweden,  etc.,  etc.,  as  well  as  ever  maintaining  their  unique  position 
in  their  birthplace,  the  United  States  of  America.  The  home  trade 
has  always  shown  its  appreciation  of  and  reliance  on  these  goods, 
and  it  will  always  be  our  effort  to  merit  the  confidence  of  the  trade 
in  every  respect. 

WRITE  FOR  DISCOUNTS. 


CHAS.  M.  HIGGINS  &  CO. 


Originators    and 
Manufacturers  of 


Inks  and  Adhesives 


MAIN  OFFICE  :  271  Ninth  Street 


NEW  YORK  CHICAGO  LONDON 

BROOKLYN,    N.Y.,     U.S.A.  FACTORY  :  240-244  Eighth  Street 


:s6 


BOOKSELLER      AND      STATIONER 


THE   HOME  of 

STANDARD  BRANDS 

of  BLOTTING  PAPER 


PLANT    OF     STANDARD      PAPER      MANUFACTURING     COMPANY 
LARGEST  MANUFACTURER   OF  BLOTTING  PAPER  IN  THE  WORLD 


"Standard,"  "Imperial,"  "Sterling,"  "Curi  Curl,"  "Prismatic," 
"Royal  Worcester"  and  "Defender"  (Enameled)  Blottings 

Made  from  selected   cotton   stock  with  smooth, 
firm    finish.      Many    shades    to    select    from. 

STANDARD  PAPER  MFG.  COMPANY 

RICHMOND,   VIRGINIA 

"SUPREME     IN     BLOTTING" 


Blotters  are  the  cheapest  and  hest  form  of  advertising  provided  you  use  good  blotting 


BOOKSELLER      AND      STATIONER 


37 


MacLean  Publishing  Co.  in  New  Quarters 

AT  the  end  of  August  the  offices  of  the  MacLean  Publishing  Co.  were  moved  into  the  new  building,  which  has 
been  in  course  of  construction  for  the  past  year.  The  above  illustration  shows  the  present  plant  of  the  Mac- 
Lean  Publishing  Co.,  the  new  building  to  the  front  and  left,  the  old  building  to  the  rear  and  right  of  picture. 

The  old  building  was  built  a  little  over  four  years  ago,  being  used  for  business  offices  and  the  mechanical 
departments  as  well.  Capacious  enough  to  house  the  organization  comfortably  at  the  time  of  its  occupation,  this 
building  ordinarily  would  have  served  as  the  home  of  the  MacLean  Publishing  Co.  for  many  years.  The  aggressive 
policy  of  the  company,  however,  led  to  unprecedented  expansion,  each  of  the  fourteen  papers  composing  the  "Mac- 
Lean  group,"  showing  a  rapid  growth.  The  staff  necessarily  grew  until  the  building  was  found  quite  inadequate 
and  accommodation  had  to  be  found  outside  for  some  departments.  The  erection  of  a  new  building  on  the  north- 
west corner  of  the  lot  was  then  started. 

Under  present  arrangements  the  new  building  is  occupied  by  the  editorial  and  business  offices.  The  ground  floor 
is  occupied  by  the  business,  accounting,  circulation  and  subscription  departments,  together  with  the  offices  of  some 
of  the  executive  officers,  including  the  president,  Col.  MacLean.  The  floors  above  are  occupied  by  the  staffs  of  the 
various  papers,  including  the  business  managers,  editors,  advertising  men,  advertising  copy  writers  and  artists. 
The  old  building  will  from  now  on  be  given  over  entirely   to  the  mechanical  and  stock  departments. 

The  new  building  is  the  result  of  very  careful  planning.  It  is  airy,  well-ventilated  and,  above  all  else,  light. 
There  are  thirteen  large  windows  on  each  floor,  so  that  the  space  within  is  flooded  with  light  and  the  facilities  for 
ventilation  are  equally  unexcelled. 

For  the  convenience  of  visitors  the  location  of  the  various  papers  may  be  given  as  follows: 
First  floor  (above  ground  floor). — On  right:  Canadian   Machinery,   Power     House,     Canadian   Foundryman, 
Marine  Engineering,  Dry  Goods  Review,  Men's  Wear  Review.    On  left:  Hardware  and  Metal,  The  Sanitary  Engin- 
eer, Bookseller  and  Stationer,  Printer  and  Publisher  and   Canadian  Grocer. 

Second  floor. — MacLean 's  Magazine,  The  Farmer's  Magazine,  The  Financial  Post,  Ad.  Service  and  Art  Depart- 


ment. 


Friends  of  the  MacLean  papers  are  cordially  invited   to  visit  the  new  headquarters  of  the  company. 


38 


BOOKSELLER      AND      STATIONER 


v* 


V^>^c*~> 


^ 

^ 


39 


The  Time  to  Conduct  a  Loyalty  Campaign 

Newspaper  Advertising  Can  Now  Be  Made  Very  Effective- 
Ad  Suggestions  Offered — A  Check  to  The  Mail  Order  Houses — 
How  to  Obtain  the  Loyalty  Emblems. 


COMPETITION  from  the  mail  order 
houses  in  the  big  cities  is  one 
of  the  most  aggravating  nuisances, 
to  put  it  mildly,  that  the  retail  book- 
seller and  stationer  lias  to  contend 
with.  It  is  not  that  the  small  town  deal- 
er cannot  compete  with  the  mail  order 
concerns  in  the  matter  of  both  price  and 
quality,  but  the  difficulty  is  in  getting 
the  public  to  realize  it.  It  is  the  old 
story  of  far-off  fields  looking  green, 
coupled  with  the  readiness  with  which 
the  public  is  impressed  by  a  showy  cata- 
logue and  the  knowledge  that  they  are 
"dealing  direct  with  a  big  city  store.'' 
Many  people  order  hundreds  of  dollars 
worth  of  goods  by  mail  every  year,  yet 
if  they  were  really  cornered  up  they 
would  have  to  admit  that  in  most  cases 
they  gain  absolutely  nothing  by  the 
practice. 

Don't  Talk  About  Department  Stores. 
But  though  it  is  quite  possible  to  show 
your  customers  wherein  they  gam  noth- 
ing by  patronizing  the  large  department 
stores,  botli  by  personal  visits  and  by 
mail,  it  is  questionable  if  it  is  wise  to 
undertake  such  a  task.  There  are.  of 
course,  exceptional  cases;  such  as  know- 
ing your  customer  intimately  or  having 
a  particularly  convincing  case  in  point 
to  present,  but  to  launch  a  general  cam- 
paign against  the  mail  order  depart- 
ment stores  would  be  extremely  indis- 
creet. Some  wise  man  has  said,  "If  your 
competitor  talks  about  you  put  him  on 
your  pay  roll."  hat  trTite  saying  gives 
a  hint  to  the  position  some  retailers  un- 
thinkingly take  in  connection  with  the 
department    store    competition     problem. 

There  Is  a  Better  Way. 

To  be  successful  a  campaign  of  this 
land  must  be  constructive  rather  than 
destructive.  There  is  a  better  way  than 
merely  attacking  the  mail  order  houses, 
no  matter  how  well  grounded  the  criti- 
cism may  be. 

The  "better  way"  is  to  educate  the 
public  in  your  town  to  whom  you  have 
a  right  to  look  for  support — to  spend 
every  dollar  they  possibly  can  in  their 
own  town.  Show  them  that  every  dollar 
they  send  to  a  mail  order  house  helps  to 
enrich  that  concern  and  the  city  in  which 
it  is  located  and  at  the  same  time  helps 
to  impoverish  their  own  community.  But 
in  like  manner  every  dollar  spent  in  your 
store  and  the  stores  of  other  local  re- 
tailers helps  to  build  up  their  own  com- 
munities. 

The  argument  is  often  used  in   advo- 


cating the  purchase  of  '"Made  in  Can- 
ada'* goods  that  the  difference  between 
buying  goods  made  in  this  country  and 
those  of  foreign  manufacture  is  that 
when  a  man  spends  a  dollar  for  foreign 
made  goods  it  is  gone,  but  if  for  Can- 
ada-made goods  he  still  has  his  dollar. 
The  same  argument  applies  with  even 
greater   force  to   making  every  possible 


Z.MWWWZMMMM 


What  is  More  Inviting  Than 
a  Comfortable  Chair,  Cheery 
Warmth  and  a 

Good  Book 


OUR  LIST  of  fall  read 
ing  is  unusually  at- 
tractive. It  includes  the 
best  work  of  several  of 
the  most  popular  authors. 
Below  arc  a  few  typical 
offerings.  Please  feel  at 
liberty  to  come  in  at  your 
rnn\ caience  and  look  over 
our  entire   stork. 

"The  Eyes   of   the    World," 

Harold    Bell    Wright. 

"Whoso    l'iiideth    a   Wife," 

J.   Wesley    Putnam. 

"Your    Affectionate 
Grandmother," 

Elinor   Olyn. 

"The    Pretender," 

R.   W.   Service. 

With     the     Victorious 
Bulgarians," 

Lieut.    II.    Wagner. 

"The  Bail    Juniper," 
R.    J.    C.    Ste:id. 

WAR  MAPS 

25    CENTS    EACH 

Hart  &  Roscoe 

Booksellers  and  Stationers 
266  Peel  Ave.,  St.  Thomas 


purchase  in  the  community  in  which  one 
lives  and  has  his  stake. 

Be  Loyal  to  Your  Own  Community. 
The  above  words,  coined  by  an  ex- 
merchant — a  man  who  conducted  a  gen- 
eral store  in  a  rural  Ontario  town  for 
seven  years — fully  express  the  idea  we 
are  endeavoring  to  convey.    If  you  and 


other  retailers  in  your  town  will  pull 
together  in  this  movement  you  can  in- 
culcate into  every  citizen  who  has  red 
blood  in  his  veins  the  spirit  of  loyalty 
to  such  an  extent  that  there  will  be  no 
need  to  mention  mail  order  houses  or 
department  store.  You  will  have  made 
ii  unnecessary  to  use  lengthy  argument 
and  strenuous  persuasion  by  filling  the 
always  plastic  mind  of  the  public  with 
a  new  idea — a  "better  way."  "Be  loyal 
to  your  own  community,"  practise  it. 
preach  it,  think  it,  dream  it. 

The  Present  An  Opportune  Time. 
The  timeliness  of  such  a  campaign  at 

present  is  s(>  self-evideni  as  to  only  re- 
quire mentioning.  The  spirit  of  patriot- 
ism is  at  its  height.  The  present  war 
however  much  we  may  regret  it — has  ap- 
pealed to  the  people  of  Canada  as  being 
a  just  one,  and  the  the  oft-repeated 
slogan,  "When  Britain  is  at  war  Can- 
ada is  at  war,''  was  never  more  popular 
than  now.  But  there  is  another  kind  of 
patriotism  that  is  sweeping  Canada  that, 
while  it  is  a  sort  of  by-product  of  the 
military  ardor  is,  nevertheless,  of  very 
great  significance.  The  thought  is  b°ing 
driven  home  deeper  and  deeper  into  the 
minds  of  the  people  of  Canada  that  they 
have  in  the  past  been  almost  foolishly 
dependent  on  Germany  and  some  other 
countries  for  their  entire  supply  of  many 
lines  of  manufactured  articles.  The  sud- 
den    and     complete     Cutting    off    of     these 

sources  of  supply  has  taught  the  people 
of  Canada  a  lesson  that  they  are  not 
likely  to  soon  forget.  Canada  as  a  na- 
tion is  learning  that  the  patriotism  thai 
quickly  and  willingly  responds  to  the 
Empire's  call  for  men  and  money  and 
ammunition  and  arms  for  foreign  ser- 
vice is  .not  the  only  kind  of  patriotism. 
The  Made  in  Canada  campaign  is  sweep- 
ing the  Dominion,  capturing  the  atten- 
tion of  manufacturers  and  the  general 
public,  and  it  is  certain  that  the  next 
few  months  will  witness  an  unprecedent- 
ed popular  demand  for  Canada-made 
goods. 

The  same  arguments  that  win  favor 
for  the  "Made  in  Canada"  campaign 
apply  with  even  greater  force  to  the  cam- 
paign to  purchase  everything  possible 
in  one's  home  town.  This  is  a  time  in 
Canada's  history  when  every  man  must 
be  at  his  post,  with  readiness  and  ability 
to  perform  his  whole  duty.  He  can  do 
this  in  no  better  way  than  by  co-operat- 
ing with  others  in  his  own  community  to 
the  extent  of  seeing  to  it  that  every 
last  man   and  woman  and  child  in  that 


40 


BOOKSELLER      AND      STATIONER 


community  is  provided  for  during  the 
present  crisis.  Under  such  circumstances 
how  can  any  man  or  woman  dare  to 
scud  good  coin  of  the  realm  to  enrich 
some  other  community  and  impoverish 
their  own.  They  certainly  cannot  do  it 
conscientiously  if  they  think  about  it  at 
all.     Make  them  think  about  it. 

How  to  Start  the  Campaign. 

In  most  towns  the  best  man  to  see 
first  and  secure  his  co-operation  is  the 
publisher  of  your  local  paper.  If  there 
is  more  than  one  paper  in  your  town  see 


publication.  However,  see  him  at  once 
and  talk  it  over,  and  if  practicable,  call 
a  meeting  of  the  merchants  in  your, 
town  and  lay  the  plan  before  them. 

It  involves  advertising,  of  course,  but 
not  necessarily  any  increase  in  the 
amount  of  space  you  are  usinsr  at  pre- 
sent. If  you  are  not  advertising  at  all 
you  should  be  and  the  sooner  you  start 
the  better.  But  in  connection  with  this 
campaign  you  will  find  that  a  thought- 
fully written  and  tastefully  set  news- 
paper advertisement  will  be  doubly  ef- 
fective, because  it  will  carry  the  call  to 


OUR  MUTUAL  INTEREST  will 
be  advanced  if  you  purchase  your 
office  stationery  requirements  from  us. 
You  can  benefit  both  in  price  and  ser- 
vice by  ordering  your  supplies  from  us 
rather  than  patronizing  outside  firms 
and  incidentally  helping  to  hold  back 
our  own  town.  Our  stock  of  blank 
books,  loose-leaf  supplies,  binders,  fil- 
ing devices,  typewriter  supplies,  etc.,  is 
very  complete  and  offers  special  induce- 
ments. 

Several   Rebuilt   Typewriters  At  Prices 
That  Are  Most  Inviting. 
Excellent  Values  in  Desks,  Filing  Cabi- 
nets and  Safes — Office  Furniture  of  All 
Kinds. 

|      HOWARD,  FRANCIS  &  CO.      | 

"COMPLETE  OFFICE  OUTFITTERS" 
FORT  WILLIAM 


the  publisher  of  each  of  them.  In  this 
connection  it  would  be  well  to  mention 
that  "Printer  and  Publisher,"  a  sister 
publication  to  "Bookseller  and  Sta- 
tioner,'' lias  been  advocating  this  move- 
ment for  the  past  two  months  and  al- 
ready lias  received  letters  from  quite  a 
number  of  publishers,  intimating  thai 
they  would  start  such  a  campaign  in 
their  town.  No  doubt  that  many  others 
are  deeply  interested  and  it  is  quite  like- 
ly that  your  local  publisher  has  already 
read  of  the  campaign    in  his  own  trade 


loyalty  as  well  as  your  business  message. 
Use  the  Flag  Emblem. 
In  the  same  advertisements  repro- 
duced in  this  article  a  small  flau'  emblem 
is  used,  bearing  the  words  already  men- 
tioned, "Be  Loyal  to  Your  Own  Com- 
munity." "Bookseller  and  Stationer'' 
has  made  special  arrangements  to  fur- 
nish electros  of  this  neat  design  to  re- 
tailers at  the  remarkably  low  price  of 
1")  cents  each,  postpaid.  Cash  must  ac- 
company order.  Use  this  emblem  in  all 
your    newspaper    advertising      and     get 


other  retailers  to  do  the  same.  Use  it 
also  on  your  business  stationery  and  on 
any  hand-bills  or  other  printed  matter 
you  get  out. 

Then  in  addition  to  the  many  uses  you 
can  make  of  the  electros — better  to  get 
two  or  three  of  them — you  can  make  a 
larger  sketch  of  the  design  and  copy  it 
at  the  top  or  neatly  in  the  coimer  of 
your  show  cards  for  window  and  interior 
display.  A  very  large  copy  of  the  flag 
might  be  neatly  drawn  and  used  as  a 
centrepiece  for  window  display.  Or  it 
could  be  framed  and  hung  conspicuously 
in  your  store.  Many  ideas  for  using  this 
slogan  -both  in  the  form  of  the  flag  the 
words  themselves — will  occur  to  you  as 
ymi  give  thought  to  the  proposition. 
Suggested  Copy  for  Two  Ads. 

As  a  starter  copy  for  two  advertise- 
ments lias  been  specially  prepared  for 
dealers  by  "Bookseller  and  Stationer" 
and  the  advertisements  are  neatly  dis- 
played and  reproduced  in  connection 
with  this  article. 

One  of  these  is  an  excellent  sugges- 
tion for  a  fall  book  advertisement.  The 
heading  is  so  well  worded  as  to  make 
the  reader  compare  the  real  value  of  a 
book  with  an  alternative  purchase — 
either  for  their  own  use  or  as  a  gift  for 
a  friend.  Needless  to  say,  such  a  com- 
parison is  sure  to  reflect  altogether  in 
Pavor  of  the  book  purchase.  This  is 
an  extremely  valuable  talking  point  and 
should  be  emphasized  in  all  advertising 
during  these  times  of  money  stringency, 
when  a  "more-for-your-money  offer" 
apepals  to  buyers  with  particular  force. 

The  two-column  ad  suggestion  accom- 
panying this  article  is  one  that  lends  it- 
self particularly  well  to  the  Loyalty 
campaign.  It  is  an  advertisement  of  of- 
fice furniture  and  supplies  and  this  is 
a  branch  of  the  retail  book  and  station- 
ery business  that  is  especially  affected 
by  outside  competition.  Not  so  much 
from  distant  shores,  of  course,  as  from 
manufacturers  and  wholesalers  who 
seem  to  prefer  selling  their  goods  direct 
to  the  public  than  through  the  legitimate 
retail  dealers  in  their  line.  But  whether 
goods  are  bought  from  a  department 
store  or  from  a  manufacturer,  and 
whether  the  order  is  sent  in  by  mail  or 
iiiven  to  a  travelling  salesman,  the  prin- 
ciple is  altogether  bad  from  every  point 
of  view.  As  this  advertisement  implies, 
it  is  to  the  mutual  interest  of  buyer  and 
seller  to  do  all  they  can  to  advance  the 
prosperity  of  their  own  community. 
Act  Now. 

Now  that  you  have  read  this  article, 
Mr.  Retailer,  don't  lay  it  aside  and  say 
you  will  consider  it  later.  This  is  a  pro- 
position that  is  not  merely  theoretical — 
it's  intensely  practical — and  the  greatest 
value  is  to  he  derived  from  it  by  acting 
at  once.  It-  timeliness  is  its  most  potent 
factor.     Again   we   say— ACT   NOW. 


BOOKSELLER      AND      STATIONER 


41 


Capturing  Germany's  Trade 

The  Greeting  Card  Industry  of  Bavaria  at  the  Mercy  of  British 

Manufacturers. 


THE  London  Standard  has  been 
publishing  a  series  of  articles  on 
"How  to  Take  German  Trade." 
Following  is  the  eighth  of  the  series, 
this  particular  one  dealing  with  Christ- 
mas cards: — 

The  opportunity  afforded  by  "the  war 
for  British  manufacturers  and  merchants 
to  capture  Germany's  trade  is  the  sub- 
ject of  this  series  of  articles.  To-day 
the  Standard  representative  shows  how 
the  paper-making  and  color-printing  in- 
dustry, of  which  a  large  part  is  German, 
may  be  at  our  mercy. 

Anyone  who  cares  to  look  at  the 
Christmas  cards  sent  last  year  as 
Christmas  greetings  will  find  that  most 
of  them  have  a  little  inconspicuous  in- 
scription "Made  in  Bavaria."  In  some 
cases  it  is  limited  to  "Printed  in 
Bavaria."  But  the  meaning  of  it  is 
much  the  same.  Most  of  the  English 
Christmas  cards  have  for  some  time  had 
their  color  printing  done  in  Bavaria.  In- 
deed, the  majority  of  them — and  by  ma- 
jority is  meant  not  merely  more  than 
half,  but  nearer  90  per  cent. — are 
"Made  in  Germany." 

Let  us  hope  that  it  will  not  be  so  next 
Christmas.  It  is  very  difficult  to  avoid 
any  suspicion  of  the  evil,  because  many 
Christmas  cards  are  already  printed,  and 
even  in  the  cases  where  the  printing  goes 
on  in  England  the  material,  cardboard  or 
imitation  parchment,  has  been  made  by 
our  enemies. 

We  can  make  our  own  paper,  and  we 
can  do  our  own  printing  even  better  than 
our  German  competitors,  hut  our  manu- 
facturers are  not  able  just  at  present  to 
do  it  either  as  cheaply  or  as  quickly.  But 
before  explaining  just  what  is  meant  by 
the  statement  that  color-printing  can  be 
done,  and  is  being  done,  far  more  effi- 
ciently and  artistically  in  Great  Britain 
than  in  Bavaria,  we  may  as  well  take  a 
glance  at  the  way  the  paper-making  in- 
dustry has  been  built  up  in  the  German 
empire.  It  was  somewhere  in  the  four- 
teenth century  that  the  manufacture  be- 
gan, but  it  was  not  until  Swedish  brains 
discovered  the  use  of  wood  pulp  in  1872 
that  Professor  Mitscherlich  employed 
bleached  wood  pulp  on  a  large  scale  Af- 
ter that  it  grew  apace. 

There  is  no  need  to  go  into  the  later 
developments.  This  is  not  a  scientific 
article.  If  it  had  been  there  are  plenty 
of  interesting  stories  that  might  be  told 
which  would  throw  amusing  sidelights 
on  a  boast  made  by  a  Ducren  firm  this 
year  in  one  of  their   advertisements: — 

Specialization  and  bulk  production 
have  gone  hand    in    hand,  lowering    the 


price  and  raising  the  quality  of  paper. 

This  English  rendering  of  it  has  been 
made  in  their  own  office,  so  it  is  quite 
fair  to  quote  it  exactly  as  they  send  it  to 
England. 

Paper  and  Cardboard. 

It  may  possibly  be  true,  though  by  no 
means  proven,  that  the  consumption  of 
paper  by  a  nation  may  be  taken  as  a 
criterion  of  its  intelligence,  or  rather  of 
its  intellectual  development,  which  is 
perhaps  a  little  different.  Certain  Ger- 
man authorities  set  out  a  few  years  ago 
to  judge  countries  by  this  standard,  and 
published  the  following  figures: — "The 
Englishman  uses  24.8  kilos,  the  Swede 
20.8,  the  German  20.1,  and  the  French- 
man 15.0."  Two  years  later  another 
estimate  was  taken,  but  nothing  was 
published  excepting  the  fact  that  Ger- 
mans were  using  24.77  kilos  each,  so  they 
must  have  reached  something  like  the 
"intellectual  development"  that  Eng- 
land had  acquired  two  years  before. 

This  may  seem  rather  futile,  but  it  has 
had  its  effect  in  Germany.  The  industry 
has  been  held  up  to  Germans  as  one 
worth  cultivating,  and  they  have  done  it 
so  perfectly  that  last  year  the  paper 
cardhoard  and  goods  made  therefrom  in 
Germany  were  valued  at  £13,134,200. 

The  war  is  laying  Germany  open  to 
many  trade  attacks,  but  in  no  other  has 
she  offered  to  commit  suicide  so  foolishly 
as  in  this  one.  The  conditions  for  the 
supply  of  raw  material  are  particularly 
unfavorable.  Germany's  timber  is  un- 
suitable. She  must  get  it  from  Scandi- 
navia, Finland,  or  Austria-Hungary,  ami 
it  is  easy  to  see  what  gigantic  difficul- 
ties there  will  be  in  either  direction. 

To  return  to  Christmas  cards  and 
color  printing.  The  writer  of  these  ar- 
ticles made  inquiries  a  day  or  two  ago 
amongst  the  printers  who  produce  the 
beautiful  posters  that  we  see  in  the 
streets  of  our  great  cities — the  exquisite 
seascapes  of  some  of  the  railway  com- 
panies, the  well-known  polar  bear  splash- 
ing through  a  wave  after  a  shadowy  seal 
that  advertises  a  brand  of  whisky;  the 
perfect  reproductions  of  famous  pictures 
by  soap  firms.  He  asked  in  several 
places:  "Are  these  made  in  Germany? 
The  answer  came  in  each  case:  "They 
are  not."  To  the  question  "Why?"  the 
answer  was  twofold.  They  do  not  make 
the  right  kind  of  paper,  and  they  will 
not  take  the  time  to  do  the  printing. 

Quality  of  Paper. 

As  to  the  paper,  our  M.G.,  as  they  call 
it,  can  only  be  made  in  certain  parts  of 
England    and    Scotland — principally    the 


latter,  where  the  water  supply  is  exactly 
of  the  right  quality  and  the  average  con- 
dition of  the  air  is  favorable. 

In  Germany  many  of  the  difficulties  in 
the  way  of  high-class  paper  manufacture 
have  been  cleared  away  by  scientific 
training.  Special  schools  have  been  set 
up  at  Altenburg,  Coethen,  and  Darm- 
stadt for  the  training  not  merely  of  the 
research  men,  but  of  the  mechanics.  Yet 
they  have  never  yet  been  able  to  make 
a  paper  out  of  sawdust  that  would 
stand  the  wear  and  tear  that  is  needed 
by  a  poster  in  one  of  our  wind  and  rain 
swept  streets.  If  England,  therefore, 
can  make  our  posters  for  its  advertisers, 
it  should  have  very  little  difficulty  in 
making  our  Christmas  cards  for  the 
nation. 


THE  LOOSE-LEAF   BUSINESS. 

Stationers   and   Their   Salesmen   Should 

Be  Better  Posted — Manufacturers 

Are  Ready  to  Co-operate. 

It  is  quite  apparent  that  lack  of  know- 
ledge on  the  part  of  the  salesman  has 
been  responsible  for  the  backwardness 
of  the  loose  leaf  goods  in  the  hands  of 
retail  distributors  in  the  United  States 
and  the  same  conditions  obtain  in  this 
country. 

To  obtain  the  sentiment  of  the  manu- 
facturers and  learn  their  methods  for 
marketing  their  goods,  the  Loose  Leaf 
Committee  of  the  National  Association 
of  Stationers  and  Manufacturers  direct- 
ed a  number  of  enquiries  to  the  manu- 
facturers as  to  their  selling  agencies.  The 
replies  indicated  that  there  were  several 
methods  in  vogue.  Some  manufacturers 
made  it  a  practice  to  sell  to  dealers  only. 
Some  refer  all  enquiries  to  stationers; 
some  sell  to  consumers  only  at  list  prices; 
some  sell  to  consumers  only  in  response 
to  direct  enquiry  from  territory  where 
they  are  not  represented,  and  some  sell 
to  consumers  only  in  the  larger  cities 
where  they  have  retail  distributing 
branches  and  at  list  prices  in  all  cases. 
It  may  be  readily  inferred  from  the  in- 
vestigation that  the  manufacturers  are 
most  desirous  to  co-operate  with  the  sta- 
tioners, and  are  willing  to  allow  them  a 
fair  profit. 

There  should  be  a  spirit  of  co-opera- 
tion instilled  into  manufacturers  and  re- 
tailers, and  the  latter  should  be  en- 
couraged to  undertake  this  line  of  busi- 
ness. 

To  this  end  retail  salesmen  should 
make  a  study  of  the  different  devices 
and  their  proper  application  so  as  to  be 
able  to  intelligently  counsel  their  cus- 
tomers. 

m 

The  merchant  is  reflected  in  his  store, 
his  stock  of  helpers  and  his  satisfied 
pafrpns. 


42 


BOOKSELLER      AND      STATIONER 


The  MacLean  Publishing  Company 

LIMITED 

JOHN   BAYNE   MACLEAN  ...  President 

H.  T.  HUNTER  ....         General   Manager 

PUBLISHERS  OF 

Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 

FINDLAY  I.   WEAVER  ....         Manager 

CABLE   ADDRESSES 

CANADA:  Mai-pubco,  Toronto.    ENGLAND:  Atabek,   London.   Kng. 

OFFICES 

Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main  1255 
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Winnipeg  -  -  34  Royal  Bank  Building.  Phone  Garry  2313 
London,  Eng.  E.  J.  Dodd,  88  Fleet  St.  B.C.  Phone  Central  12060 
New  York,  R.  B.  Huestis.  115  Broadway,  N.Y.  Phone  Rector  8971 
Boston       -       -       Room  733,  Old  South  Building.   Phone   Main   1024 

SUBSCRIPTION 

Canada,  $1;   United   States,  $1.50;   Great  Britain   and   Colonies.   4i 
«d. :   elaewhere  6b. 

PUBLISHED    MONTHLY 


Vol.  XXX. 


OCTOBER,  1914. 


No.  10 


Bringing  in  the  Sheaves 

TYPICAL  of  the  great  Western  provinces  of 
Canada  is  (he  front  cover  of  this,  OUT  Thirtieth 
Annua]  Fall  number.  Reader-  will  remem- 
ber the  other  excellent  reproductions  of  paintings 
which  have  adorned  the  Annual  Spring  and  Fall 
numbers  of  Bookseller  and  Stationer,  and  all  will 
agree  that  this  picture,  "Bringing  in  the  Sheaves," 
is  a  most  worthy  contribution  to  the  series.  Tt  is  the 
work  of  the  noted  Canadian  artist,  C.  W.  Jeffreys.  In 
this  latest  of  his  efforts,  lie  has  excelled  himself, 
symbolizing  in  a  most  realistic  and  direct  way,  har- 
vesting in  the  Canadian  West. 

The  picture  is  a  most  appropriate  one,  the  farm- 
ers of  the  West  having  just  harvested  this  year's 
grain. 

The  proceeds  of  this  harvest  mean  much  to 
Canada  and  the  booksellers  and  stationers  as  well  as 
their  brothers  in  other  branches  of  trade,  will  benefit 
largely  from  the  proceeds  of  this  year's  crops,  the 
most  valuable  in  Canada's  history. 


System  in  Modern  Business 

SYSTEM  is  necessary  in  modern  business  and  has 
become  one  of  the  chief  factors  of  success  in 
business  to-day — system  in  manufacturing,  sys- 
tem in  the  wholesale  trade,  system  in  retailing,  sys- 
tem in  everything.  This  great  element  is  being- 
utilized  in  every  possible  way  yet  discovered  to 
enable  business  men  to  produce  results  of  the  highest 
standard  as  economically  as  possible.  System  is  one 
of  the  leading  implements  with  which  one  man  aims 
to  keep  abreast  of  the  times  in  the  great  competition 
that  has  become  so  much  in  evidence. 

The  merchant  who  would  be  progressive  must 
avoid  the  ruts  that  were  altogether  too  common  only 
a  few  years  ago,  and  whieh  are  still  common  as  far  as 
some  are  concerned.  There  is  no  class  of  business 
men  that  needs  to  adopt  modern  methods  more  than 
the  retail  merchant,  and  a  hint  to  the  wise  is  suffi- 
cient. 


The  Book  Trade's  Appeal 

HERE  is  an  appeal  which  should  have  wide  cir- 
culation and  to  that  end  it  would  be  well  for 
booksellers  in  the  different  towns  to  use  their 
influence  toward  having  it  appear  in  the  local  news- 
papers, ft  was  sent  out  by  a  leading  firm  of  English 
publishers.  Editors  will  readily  appreciate  that  it  is 
a  subject  worthy  of  extended  notice: — 

In  this  time  of  crisis  we  call  it  our  duty  to  stand 
by  our  fellow  people,  to  help  those  that  suffer,  and 
above  all  to  do  nothing  that  will  aggravate  unem- 
ployment— to  keep,  in   fact,  '-business  as  usual." 
But  people  do  not  realize  the  interrelation  of  trades 
or  how  the  least  laxity  from  normal  occupations 
can  affect  a  thousand,  or  sometimes  ten  thousand, 
workpeople   employed    in     the    production   of   an 
article  that  we  decide  to  "do  without."     Take,  for 
instance,  the  simple  occupation   of  reading.     The 
employment  starts  with  the  author  who  in  normal 
times   hands  over  bis   manuscript    to  a  publisher 
employing  perhaps  20  men  in  his  own  office.     The 
publisher   finds  work    for  printers,   paper-makers, 
engravers,    artists,    designers,    ink-makers,_  card- 
makers,  cloth-makers,  advertising  agents,  distribu- 
tors,  booksellers,     librarians,     and    indirectly   for 
glue-makers,    tape-makers,    thread-makers,    and    a 
hundred  other  trades;  a  well-known  paper  manu- 
facturer pays  out   over   CO, 000  weekly  in  wages, 
another  firm    C'2.000,  and  so  on.        But   all  these 
trades  are  dislocated  utterly,  because  novels — the 
best  possible  source  of  distraction  and  peace — are 
left  alone  without  a  thought  of  the  effect  of  their 
neglect.      Tt    is  earnestly   to  be  hoped  that  every 
man  <>r  woman  whose  custom  it  is  to  read  novels  or 
more  serious  books  will  realize  the  absolute  duty  of 
continuing  to   buy  or  borrow  them,  particularly 
those  being  prepared  and  issued  during  the  present 
time,  and  thus  keep  in  employment  the  workers  of 
this  trade. 

m 

When  Money  is  Valuable 

WHAT  is  money?  In  the  ordinary  sense  it  is  a 
standard  of  value  that  can  be  transferred  to 
discharge  an  obligation.  The  value  of  money 
and  its  service  is  defined  by  the  number  of  times  it  is 
put  to  use.  A  dollar  which  lies  in  the  pocket  or  in 
the  bank  for  a  month  is  a  dollar  at  the  end  of  the 
month.  If  that  same  dollar  is  put  into  circulation 
and  chances  bands  sav  ten  times,  it  has  discharged 
ten  debts  and  on  the  face  of  it  would  seem  to  repre- 
sent not  one  dollar  but  ten  dollars. 

Apply  this  theory  to  such  conditions  as  are  gen- 
eral at  the  present  time.  The  banks  bold  on  to  what 
money  they  have;  loan  companies  bold  to  their 
assets':  individuals  follow  the  example  and  hang  on 
to  what  they  have— and  the  first  thing  we  know  there 
is  hard  times. 

If  people  would  consider  that  every  time  a  dollar 
changes  hands  it  is  worth  a  dollar,  we  might  get  more 
money  into  circulation.  This  is  a  homely  theory  of 
finance,  but  it  is  one  that  indicates  some  of  the 
troubles  of  to-day. 


"The  Blank  Faced  Book  Salesman" 

AT  the  recent  convention  of  the  American  Book- 
sellers' Association   in  New  York,  one  of  the 
speakers  referred     to  "the    blank   faced  book 
salesman"  as  "an  obstacle  between  books  and  the  read^ 


B 0 OKSELLER      AND      STATIO N  E  R 


43 


ing  public."  He  had  in  mind  the  passing  of  the  old- 
time  bookstore  in  the  United  States.  Canada  is  not 
so  far  gone  as  the  United  .States  in  this  respect,  but 
here  too  there  are  fewer  stores  that  are  headquarters 
for  students  and  thinkers  than  there  were  in  former 
years.  The  bookseller  and  book  salesman  of  other 
days,  in  the  business  because  they  loved  books,  have, 
in  loo  many  cases,  given  place  to  the  "blank  faced 
book  salesman,"  who  is  sort  of  a  human  automaton, 
handling  books  as  if  they  were  so  many  packages  of 
breakfast  food — soulless  salasmen  selling  soulless 
wares.  It  is  high  time  that  this  condition  of  the 
book  trade  got  the  serious  consideration  of  those  who 
have  the  best  interests  of  the  book  trade  at  heart, 

May  the  result  be  a  re-awakening  and  a  regenera- 
tion  of  intelligent   bookselling. 


No  Precedent,  This 

THERE  has  been  a  tendency  since  the  outbreak 
of  war  that  caught  the  retailer  unprepared  in 
many  of  his  Fall  stocks,  for  some  to  consider 
this  as  a  proof  of  the  un-wisdom  of  the  practice  adopt- 
ed this  year  of  greater  care  in  advance  buying,  a  spar- 
ing discretion  induced  from  an  experience  of  other 
years  when  the  shelves  were  heavily  overstocked,  and 
the  late-season  new  lines  were  thus  forbidden,  and  big 
turnovers  rendered  impossible.  But  repentance  over 
(he  New  Method  of  Buying  is  uncalled  for.  The 
war  situation  can  be  dismissed  as  an  unprecedented 
set  of  circumstances  and  no  counter  argument.  It  is 
quite  true  that  many  goods  ordered  now  will  cost 
more;  many  cannot  be  obtained  at  all.  But  in 
studying  the  problem  of  Rising  Costs  of  Doing  Busi- 
ness, all  must  be  impressed  with  the  need  for  in- 
creasing turnovers  to  keep  down  selling  cost  per- 
centages, and  the  tying  up  of  capital  in  stocked-up 
shelves  is  working  in  a  dangerously  opposite  direc- 
tion. In  fairness  to  the  manufacturer,  as  a  guide  to 
his  advance  survey  and  advance  make-up  of  goods; 
as  a  preventive  of  an  overcrowding  of  orders  just  be- 
fore the  season  opens  and,  consequently,  late  deliv- 
eries, there  must  be  advance  orders  given  and  taken, 
but  these  orders  should  be  decided  on  cautiously  and 
based  on  an  exact  knowledge  of  sales  the  previous 
season,  and  leave  a  fair  margin  for  the  late  novelty 
lines  that  now  have  become  almost  inevitable.  Such 
a  course  will  keep  business  on  a  more  intelligent  and 
safer  foundation,  which  in  turn  will  reach  to  the 
advantage  of  the  supply  house.  A  Pan-European 
war  carries  no  practical  lessons  for  the  avoidance  of 
a  similar  set  of  puzzling  commercial  conditions;  it 
stands  alone  in  its  world-destructive  isolation,  a  har- 
binger of  no  horrid  offspring  like  unto  itself,  but  the 
rather — as  fervently  the  prayer  will  rise  to  Heaven 
— for  a  universal  and  grimly  enforced  reign  of 
Peace  upon  the  earth. 

HI 
Advocate  Early  Shopping 

THE  time  is  not  far  distant  when  dealers  will 
find  it  advisable  to     put     out  the  "Do  Your 
Christmas  Shopping  Early"  sign.     In   many 
cities  this  practice  has  become  a  trade  fixture.    Book- 
sellers  and   stationers   will   find   that  they   can   use 
newspaper  publicity  as  well  as  window  signs  to  good 
effect  in  bringing  about  the  desirable  end  of  spread- 
ing holiday  trade  over  two  months  instead  of  allow- 
ing it  to  be  largely  restricted  to  two  weeks. 

Last  year  in  certain  cities  stationers  and  other 


merchants  were  assisted  by  local  boards  of  trade. 
The  combination  was  a  winning  one — sensible  people 
seeing  the  wisdom  of  the  advice  and  acting  on  it  at 
once  to  their  own  and  the  merchants'  advantage. 

The  plan  has  everything  to  recommend  it  and 
the  better  class  of  people  will  be  glad  to  avail  them- 
selves of  (he  opportunity  to  look  over  holiday  goods 
and  make  their  selection  before  lines  are  broken  up 
and  perhaps  damaged  by  too  much   handling. 

All  that  is  needed  to  make  the  "'Shop  Early" 
scheme  successful  is  co-operation,  and  this  can  be 
easily  arranged  through  local  boards  of  trade  or  mer- 
chants' associations.  Now  is  the  time  to  put  it  in 
operation  and  stationers  should  gel  busy  at  once.  It 
mean-  many  more  dollars  for  them  if  they  can  get 
their  trade  to  come  in  and  make  their  selections  be- 
fore the  rush  time  when  only  one-third  of  the  cus- 
tomers can  be  waited  on. 


The  Booksellers'  Year 

THIS  should  be  the  booksellers'  year  in  holiday 
trading.  Everything  favors  the  book  trade  and 
its  associated  lines.  Everybody  is  practising 
personal  conservation  of  resources  and  there  i-  going 
to  be  more  advance  consideration  than'  in  previous 
years  of  the  annual  question  "What  Shall  T  ( live?" 
The  decision  of  the  average  .uiver  will  be  against  ex- 
pensive articles  and  the  Loss  of  the  trade-  en.ua.ucd  in 
merchandise  that  run-  away  up  into  the  dollars,  is 
going  to  be  the  gain  of  those  dealers  who  can  supply 
suitable  and  acceptable  articles  that  will  be  fully  ap- 
preciated. What  is  there  so  eminently  fitting  as 
books?  There  are  books  that  will  appeal  in  a 
peculiarly  personal  way  to  any  particular  individual, 
and  the  very  fact  that  a  book  is  the  article  selected 
for  a  person  can  lie  depended  upon  to  create  especial 
pleasure  and  satisfaction  in  the  mind  of  the  recipient 
who  will  consider  it  a  compliment  to  his  apprecia- 
tion and  culture.  These  arc  points  which  the  book- 
seller should  industriously  impress  upon  people  who 
come  into  his  store  and  much  good  along  this  line 
could  be  accomplished  by  means  of  a  well  planned 
series  of  newspaper  advertisements,  with  the  general 
theme  of  '"'Books  for  Christmas."  Determine  to  make 
this  a  book  vear.  Mr.  Bookseller,  the  holiday  season 
of  nineteen-fourteen  is  yours  if  you  will  only  seize  it ! 


Editorial  Notes 

It  should  be  the  aim  of  Canadian  manufacturer? 
to  fill  the  vacuum  caused  by  the  withdrawal  from  the 
Canadian  market  of  much  merchandise  which  prior 
to  the  war  came  from  Continental  Europe.  The  pres- 
ervation of  the  home  trade  to  the  home  towns  carries 
with  it  the  preservation  of  many  of  our  industries. 

By  reason  of  Canada's  valuable  crops  this  year, 
manufacturers  are  looking  to  the  wholesalers  for  sub- 
stantial payments  and  the  latter  in  turn  will  look  to 
the  retailers  to  promptly  meet  their  obligations., 
Every  merchant  should  do  his  utmost  to  avoid  failure 
to  meet  paper  falling  due. 

Advertising  will  soon  reveal  which  of  our  indus- 
trial enterprises  are  most  worthy  and  best  prepared  to 
profit  by  Cermanv's  set-back.  The  firms  first  to 
advertise  for  this  business  that  was  Germany's  will 
be  the  first  to  profit  and  the  ones  to  profit  most  largely 
when  that  business  becomes  Canada's. 


44 


BOOKSELLER      AND      STATIONER 


Live  News  of  the  Stationery  Trade 


New  Stores  Established 


A.  S.  Williamson,  formerly  of  Silver- 
ton,  has  entered  the  retail  stationery 
business  in  North  Vancouver. 

A  change  is  announced  in  the  drag 
and  stationery  business  of  W.  R.  Trench 
at  Kelowna,  B.C.,  by  which  J.  W.  Currie 
becomes  a  partner  in  the  business. 

Robert  T.  Johnston,  formerly  buyer  for 
the  Dauehy  Co.,  Dallas,  Texas,  has  ac- 
cepted the  position  of  sales  manager 
with  the  Samuel  C.  Tatum  Co.  of  Cin- 
cinnati. 

A.  0.  Lloyd,  who  has  since  August  1st, 
1912,  been  editor  and  manager  of  the 
Grand  View  Exponent,  Grand  View, 
Man.,  has  resigned  that  position,  and  is 
going  into  the  book  and  stationery  busi- 
ness at  Gladstone,  Man. 

Readers  will  recall  the  paragraph 
which  appeared  in  our  last  issue  regard- 
ing the  uneasiness  felt  over  the  where- 
abouts of  W.  S.  Stafford,  head  of  S.  S. 
Stafford,  Inc.  At  that  time  Mr.  Stafford 
had  been  last  heard  of  in  Vienna.  Since 
that  time  word  has  been  received  of  his 
safe  arrival  in  London,  England. 

A  new  stationery  firm  has  begun  busi- 
ness at  Grimsby,  Ont.,  under  the  name 
of  H.  Hillier  &  Son.  In  an  announce- 
ment regarding  their  opening,  which 
took  place  on  September  16  and  17,  they 
used  these  words:  "We  do  not  ask  any- 
body to  spend  a  cent.  We  simply  want 
to  give  a  smile  and  shake  hands  with 
you." 

In  the  last  issue  of  Bookseller  and 
Stationer  an  item  appeared  to  the  effect 
that  W.  E.  Papst  had  joined  A.  R.  Mac- 
dougall  &  Co.  as  a  partner.  This,  how- 
ever, was  a  misunderstanding  on  the 
part  of  the  representative  of  the  paper. 
Mr.  Papst  has  not  entered  the  firm  as  a 
partner,  but  becomes  sales  manager  of 
the  concern. 

An  American  consular  officer  in  Can- 
ada reports  that  a  business  man  in  his 
district  wishes  to  be  placed  in  touch 
with  American  manufacturers  of  and 
dealers  in  toys  of  all  kinds  for  the  pur- 
pose of  acting  cither  as  a  representative 
in  as  jobber  or  wholesaler.  The  appli- 
cant will  need  a  full  line  of  toys  for 
the   Christinas  trade. 

The  retail  stationer's  line  is  so  large 
and  so  varied  that  there  arc  many 
article's  that    are   likely   to   be  overlooked 

by  i lie  average  customer  unless  they  are 
occasionally    given    special    prominence. 


Indeed  there  is  hardly  ever  a  time 
when  a  retail  stationer  places  an  odd 
thing  in  a  prominent  place  that  you 
don't  hear  the  remark — "1  didn't  know 
you  sold  that." 

It  is  a  pleasure  to  observe  that  W.  J. 
Gage  &  Co..  Limited,  are  keeping  their 
factory  in  operation,  notwithstanding 
the  present  war  conditions,  and  have  not 
dismissed  a  single  employee.  Speaking 
of  this  to  Bookseller  and  Stationer,  H. 
H.  Love,  of  that  concern,  said  that  while 
one  or  two  departments  were  working  on 
shorter  hours,  no  reduction  in  wages 
had  been  made,  and  every  effort  will  be 
made  to  protect  employees  of  the  con- 
cern throughout  the  war,  the  firm  being 
mindful  of  the  part  their  employees 
have  played  in  building  up  the  business 
and  reputation  of  the  "House  of  Gage." 

An  interesting  visitor  to  Toronto  dur- 
ing- the  past  month  was  Mr.  E.  S.  Pratt, 
manager  of  the  Winnipeg  office  of  the 
Imperial  News  Co.,  and  a  most  satisfac- 
tory feature  of  the  interview  with  him 
was  the  general  note  of  optimism  in 
in  what  he  had  to  say.  His  experience 
with  the  trade  in  the  West  is  that  the 
general  trade  conditions  are  improving. 
This  he  accounted  for  by  the  fact  that 
the  merchants'  stocks  have  become  so 
low  that  they  have  been  obliged  to  buy 
heavier  than  in  the  past  year  or  more. 
Mr.  Pratt 's  opinion  was  corroborated  by 
reports  of  representatives  of  other 
houses  calling  on  the  book  and  stationery 
trades  with  whom  he  had  been  in  touch 
recently  in  Winnipeg. 

Mr.  J.  Gaskell,  head  of  the  Thompson 
Stationery  Co.,  of  Vancouver  and  Vic- 
toria, was  a  trade  visitor  in  Toronto  in 
the  latter  part  of  September.  Mr.  Gas- 
kell is  well  known  as  a  conservative  busi- 
ness man.  but  he  felt  that  something 
should  be  done  to  assure  the  trade  in 
general  that  Western  Canada,  and  Brit- 
ish Columbia  particularly,  with  which  he 
was  thoroughly  familiar,  was  not  at  all 
in  the  dire  straights  commercially  that 
have  been  pictured  in  pessimistic  reports 
that  have  been  widely  circulated.  As  a 
matter  of  fact,  Mr.  Gaskell  said  the 
turning  point  had  been  reached,  and 
business  was  better  at  present  than  for 
some  months  past.  The  speculative  ele- 
ment of  Western  enterprise  had  been 
largely  eliminated  to  the  country's  great 
good,  and  it  was  now  depending  upon  its 
own  natural  resources,  which  gave  the 
most  encouraging  promise  for  the  future. 


ARE  YOU  READY? 

Stationers  who  have  not  already  ord- 
ered all  their  holiday  lines  should  act  at 
once.  Each  stationer  who  is  not  satis- 
tied  with  his  holiday  line  should  con- 
sider this  question  and  decide  it  now 
else  he  will  lose  possible  profits  just  be- 
cause the  wholesale  houses  can  not  fill 
his  orders.  For  this  the  late-comer  has 
no  one  to  blame  but  himself,  and  for 
him  there  is  no  compensation  except  the 
advantage  of  buying  up  a  lot  of  odds 
and  ends  at  a  very  low  price.  A  word 
to  the  wise  ought  to  be  enough. 

Another  thing  that  should  be  attend- 
ed to  before  the  busy  times  set  in  is  the 
trimming  of  the  store  for  the  holiday 
trade.  This  is  really  an  important  mat- 
ter as  customers  are  influenced  to  a 
lame  extent  by  the  "atmosphere"  of  a 
store  and  nothing  has  as  yet  been  de- 
vised that  can  take  the  place  of  green 
holly,  poinsettia,  ferns  and  bells  and 
stars   for  the  Christmas  time  setting. 


SELL    HIGH    GRADE    STATIONERY. 

A  live  factory  representative  of  one 
of  the  leading  lines  of  high-grade  bond 
papers  recently  explained  why  in  his 
opinion  good  goods  gain  and  hold  pres- 
tige over  inferior  competition  and  why 
the  retail  stationer  should  stock  goods 
of  recognized   high  grade. 

He  is  an  old  "road  man"  himself 
and  knows  the  stationery  trade  from 
both    sides,    the   inside   and   the   outside. 

To  quote  his  own  words,  he  said : 
"When  a  dealer  sells  a  woman  a  box 
of  paper  or  a  tablet  so  cheap  that  it 
cannot  be  satisfactory  in  use  the  cus- 
tomer will  remember  the  next  time  she 
wants  stationery  that  her  last  purchase 
was  of  poor  quality.  She  may  return  to 
the  same  store,  but  she  will  not  buy 
paper  under  the  same  name  again.  If 
her  second  purchase  is  also  unsatisfac- 
tory the  same  thing  will  happen  again, 
and  the  dealer  has  not  added  to  his 
prestige  by  selling  a  poor  article.  On 
the  contrary,  it  is  probably  harder  each 
time  to  make  a  sale. 

"But  if  the  dealer  sells  an  article  of 
such  high  quality  that  it  must  almost 
certainly  give  satisfaction  the  first  time, 
the  customer  will  return  and  ask  for  the, 
same  paper  again  and  can  be  sold  with 
little  effort,  even  though  the  price  may 
be  higher.  Tt  is  worth  the  extra  effort 
to  induce  patrons  to  buy  high-grade 
writing-  paper  because  the  dealer  is  thus 
building  up  an  established  trade  on  an 
article  that  is  satisfactory  in  use  and 
will  bring  him  reorders." 


If  your  boss  calls  you  down,  be  grate- 
ful; the  probabilities  are  you  should 
have  been  fired. — Elbert  Hubbard. 


45 


WHEN     STOCKS     RUN     LOW. 

West  &  Brown,  Ltd.,  Calgary,  have 
pads  of  "  short  order  "  slips  hanging  at 
several  points  in  their  store.  When  a 
clerk  is  selling  goods,  and  notes  that  a 
line  has  run  out,  he  immediately  makes 
a  note  of  the  matter  on  a  "  short  order" 
slip  and  hands  it  to  the  manager.  This 
allows  a  small  amount  to  be  rushed 
through  by  express.  This  would  hardly 
apply  to  the  East,  where  goods  can  be 
secured  at  a  day's  notice.  Western 
houses  are  so  far  away  from  sources  of 
supply,  something  like  this  is  necessary. 


PHONE 
GARRY 

217 


The  Library  Store 

3351  NOTRE  DAME 

WIKBIPIO  TKIiTU  BLOCK 

Magazines  Delivered  Free 

M^f  AGAZINES  delivered  regularly  to  home  or  office  — No  chance  of  missing  a 
^fl  number  and  no  bother  — just  pay  on  delivery.  Phone  in  your  order. 
\ul  With  your  favorite  papers  we  can  also  send  office  stationery*  and  sup- 
plies, a  book  to  read  on  your  night  off,  candies  for  the  stenographer, 
a  box  of  cigars  for  customers  and  prospects,  or  a  toy"  to  take  home 
to  the  kiddies.  The  phone  savea  you  time  and  bother.  o*nd  some  time  drop  around 
and  see  "t\e  hole  in  the  wall,"  Winnipeg's  smallest  department  store.  Here's  a  special 
for  tho  ofi&c*  i 

Indelible  Pencils  -    (ioc  Quality-  Lead)    -  35c  Per  Dozen 


PHONE 
GARRY 

217 


A  unique  piece  of  advertising  from  the  Library  Store,   Winnipeg. 


ohoi"t      V_/rCier  This  significant  paragraph  appeared  in 

a  recent  advertisement    of  the    Banner 

Date    Book  Store  of  Russell,  Man. :  "Owing  to 

Department    the  small  margin  on  which  school  books 

are  handled  and  the  short  time  for  which 
we  are  allowed  to  make  settlement  for 

tliem,  no   school  books  will   be  charged 

this  year. ' '  

Requisitioned  by  UNIQUE    ADVERTISING   PULLS 

RESULTS. 

Slip  used  by  West  &  Brown,  Calgary,  to  cope 
with  emergencies  caused  by  "out  of  stock."  The    <<Hole   iu   the    Wall— Winnipeg's 


There  were  many  good  window  dis- 
plays of  "The  Eyes  of  the  World"  at 
the  time  of  its  publication  in  Canada 
by  McLeod  &  Allen.  One  of  the  best 
was  put  on  by  the  T.  Eaton  Co.,  Toronto, 
and  consisted  of  a  carefully  arranged 
group  of  the  book  in  jackets  with  a  life 
size  wax  figure  in  the  centre,  gowned 
and  posed  exactly  like  the  figure  on  the 
book  jacket.  The  whole  display  was 
striking  and  novel. 


smallest  department  store" — is  the  way 
the  proprietor  of  the  Library  Store  de- 
scribes his  place  of  business,  and  the 
phrase  is  a  happy  one,  indeed,  for  the 
store  is  quite  small.  Notice  the  enter- 
prise shown  by  distributing  the  attrac- 
tive blotters,  illustrated  herewith,  the 
wording  on  which  not  only  offers  a  few 
new  ideas  on  advertising,  but  also  on 
the  conduct  of  an  enterprising  book- 
store. 


GOD  BE  THANKED  FOR  BOOKS.  They 
are  the  voices  of  the  distant  and  the  dead,  and 
make  us  heirs  of  the  spiritual  life  of  past  ages. 
Books  are  the  true  levelers.  They  give  to  all  who 
will  faithfully  use  them,  the  society,  the  spiritual 
presence  of  the  best  and  greatest  of  our  race. 

— William  Ellery  Channing. 


ffltntitntirrftitriWTiiiTT^^ 


Suggestion  for  Framed  Card  for  Book  Department. 


MAKING  THE  STORE  A  HUB. 

An  enterprising  stationer  in  a  West- 
ern city  found  it  paid  him  well  to  ad- 
vertise that'  his  store  might  be  used  as 
a  reference  library  by  the  public.  In 
that  particular  city  there  is  no  public 
library  within  a  mile  or  more  of  the 
downtown  section.  A  good  many  people 
take  advantage  of  the  stationer's  offer, 
and  it  has  proven  a  mighty  good  thing 
for  him.  It  brings  a  fine  class  of  people 
into  his  store.  The  slight  work  connect- 
ed with  the  carrying  out  of  the  plan  can 
be  handled  by  his  regnlar  clerks.  His 
regular  stock  of  books  affords  informa- 
tion about  almost  any  subject,  and  his 
offer  is  a  great  convenience  to  many 
people.  

PROFIT   IN   DOLLS'    HOSPITAL. 

Many  retail  stationers  make  a  spec- 
ialty of  toys.  You  may  be  among  the 
number.  If  so,  have  you  a  dolls'  hospital 
in  your  toy  department?  It  is  a  good- 
paying  proposition  and  more  and  more 
dealers  in  all  part  of  the  United  States 
are  giving  it  attention,  according  to  the 
reports  of  the  leading  jobbers  in  doll  re- 
pair supplies.  Canadian  dealers  should 
do  likewise. 

Children  become  attached  to  old  dolls 
and  would  rather  have  a  favorite 
mended  over  and  over  again  until  the 
various  renewed  parts  of  its  anatomy 
make  it  practically  another  doll,  than  to 
have  the  most  beautiful  brand  new  doll 
that   can   be   bought. 

The  new  doll,  too,  is  liable  to  meet 
■u  ith  an  accident  which  will  cause  great 
unliappiness  until  it  can  be  repaired  and 
unless  the  dealer  has  a  repair  depart- 
ment, he  will  either  have  to  send  the  doll 
elsewhere  or  else  its  owner  will  have  to 
send  it  to  a  hospital. 


46 


R O O  K  S E L  L  E  R      AND      STATIONER 


The  Camera   Department  as  a  Money 

Maker 

Some  Suggestions  That  Can   Be  Followed  Out  to  Advantage  by  Every  Merchant 
— Cameras  and   Christmas   Trade. 


THERE  are  many  specialties  in  ad- 
dition to  the  supplies  essential 
to  photography,  that  can  be  sold 
by  stationers  in  their  camera  depart- 
ments. Any  of  the  camera  supply  houses 
will  be  only  too  pleased  to  afford  de- 
tailed information  about  lines  of  this  na- 
ture or  this  may  be  obtained  by  ad- 
dressing the  Special  Service  Department 
of  Bookseller  and   Stationer. 

The  selling'  of  enlargements,  for  in- 
stance, is  a  lucrative  means  of  building 
up  this  department  and  often  merely 
pointing  out  that  certain  prints  will 
make  good  enlargements  will  result  in 
orders  for  enlargements.  The  "human 
interest"  feature  of  photography  is  what 
makes  it  so  popular  and  it  is  that  very 
element  that  accounts  for  the  fact  that 
most  merchants  having  camera  depart- 
ments find  it  such  an  exceptionally  pay- 
ing branch  of  their  business. 

Every  month  Bookseller  and  Station- 
er is  giving  practical  examples  of  how 
the  camera  department  can  be  made  to 
increase  business.  Booksellers  and  sta- 
tioners who  have  not  as  yet  added  a 
camera  department  are  Losing  money 
every  day.  They  should  go  into  this 
question  without  delay.  Investigating 
cannot  fail  to  convince  them  that  >t 
would  be  a  wise  course  to  add  this  line 
even  if  it  would  mean  restricting,  or 
dropping  altogether  some  other  line.  It 
is  a  pretty  safe  bet  that  they  would  find 
that  there  is  at  least  one  line  they  are 
now  carrying  which  is  not  paying  them 
at  all.  That  is  the  one  to  drop  in  fovar 
of  a  camera  department. 

With  the  approach  of  Christmas,  pros- 
pects will  be  especially  bright  for  selling- 
cameras  and  every  camera  sold  means  a 
new  customer  for  supplies.  That  is  a 
point  to  be  remembered,  and  one  that 
should  be  sufficiently  convincing  to  in- 
duce merchants  to  give  precedence  to 
cameras  in  their  selling  efforts,  rather 
than  other  articles  which  do  not,  by  their 
very   nature,   ensure  additional   sales. 

It  is  not  meant  that  when  a  customer 
conies  in  and  specifically  asks  for  a  foun- 
tain pen  or  a  book,  that  the  salesman 
should  try  to  get  him  to  change  his  mind 
and  buy  a  camera.  That  would  be  poor 
policy  indeed.  But  every  merchant 
knows  that  many  customers,  especially 
at  holiday  time,  come  into  the  store 
with  no  fixed  purchase  in  view.  They 
will  be  guided  by  suggestions  from  sales- 
men a  good  proportion  of  these  will  be 
especially  good  prospects  for  camera 
sales.     This  is  a  point  that  merits  the 


best   attention   of  every  merchant.     Act 
upon  it  in  the  approaching  holiday  trade. 


A  NEW  ENLARGING  PAPER. 

A  new  addition  to  the  Cyko  family  is 
Enlarging  Cyko,  which  presents  an  in- 
teresting development  in  the  manufac- 
ture of  gelatino-chloride  papers.  The 
making  of  an  enlarging  gelatino-chloride 
paper,  in  so  far  as  speed  is  concerned, 
has  always  been  simple  enough.  The 
problem  was  to  combine  the  necessary 
degree  of  sensitiveness  with  quality 
equal  to  the  present  day  contact  slow 
printing  papers.  That  this  has  not  been 
a  simple  problem  must  be  self-evident, 
inasmuch  as  it  is  only  now  that  the 
Ansco  Company  has  added  to  its  Cyko 
line  an  enlarging  paper.  Both  profes- 
sional and  amateur  photographers  will 
now  be  in  a  position  to  make  enlarge- 
ments which  will  be  in  fact  the  equal  of 
any  contact  print,  and  in  many  cases 
better,  inasmuch  as  a  print  by  projec- 
tion can  be  dodged  and  manipulated  in  a 
way  that  is  net  always  possible  with  a 
contact   print. 


NEGATIVE  FAULTS  AND 
REMEDIES. 

1. — The  negatives  are  too  thin;  they 
have  insufficient  density.  Time  of  de- 
velopment too  short  for  strength  of  de- 
veloper and  temperature.  The  developer 
may  be  exhausted;  that  is,  there  is  not 
sufficient  reducing  agent  to  do  its  work 
completely. 

2. — The  negatives  are  too  dense.  Over- 
development. The  developer  must  be 
further  diluted,  or  the  time  reduced. 

3. — The  negatives  are  thin  near  the 
edges.  The  plates  are  too  close  to  the 
sides  of  the  tank. 

4. — There  is  greater  density  towards 
one  end  of  the  plates.  The  solution  has 
remained  stagnant.  The  tank  should  be 
tilted  or  inverted   occasionally. 

5. — Clear  round  spots  show  on  the 
finished  negative.  Air  in  the  developer, 
bubbles  settling  on  the  plates. 

6. — Small  dark  spots  appear,  some- 
times with  tails.  Particles  of  undis- 
solved chemical  in  the  solution;  metallic 
particles  which  may  be  present  in  tap 
water,  or  caused  by  alkalies  attacking  a 
zinc  developing  tank. 

7. — The    plates    are  fogged    all  over. 
Unsuitable     developer,     or    development 
too  prolonged  with  over-weak  solution. 
8. — The  negatives  are  stained.    Oxida- 


tion of  unsuitable  or  overworked  de- 
veloper. 

9. — Patches  of  density  are  prolonged 
in  a  downward  direction  as  if  they  had 
been  smeared.  The  tank  has  been  allowed 
to  stand  one  way  up  all  the  time.  It 
should  be  capable  of  inversion  at  inter- 
vals. 

10. — The  negatives  are  patchy.  The 
developer  has  not  been  thoroughly 
mixed,  or  it  may  be  slightly  contam- 
inated with  hypo.  The  negatives  may  be 
too  close  together,  or  the  developer  have 
been  allowed  to  remain  quiescent  during 
the  whole  time. 

11. —  When  rodinal  in  very  dilute  form 
is  used,  the  negatives  have  not  sufficient 
density,  although  the  time  of  develop- 
ment has  been  proportionately  increased. 
Due  to  the  dissolved  air  in  added  water. 
The  presence  of  air  has  a  slowing  effect 
with  rodinal,  and  must  be  allowed  for. 


The  Picture  Trade 

Good  Reproductions  Never  More 

Plentiful    at   Prices    Within    Reach 

of  All  Classes. 

GOOD  pictures  are  an  indispen  - 
able  article  in  every  modern 
home,  (food  engravings  and  color 
reproductions  woe  never  more  plenti- 
ful than  at  the  present  time.  Prices 
were  never  more  moderate,  thus  placing 
artistic  productions  of  nearly  all  classes 
within  the  reach  of  the  ordinary  art 
store  customer. 

Improvements  in  methods  of  reprodu  - 
tion  and  the  general  circulation  of  good 
pictures  at  moderate  prices  have  exerted 
a  strong  educative  influence,  and  in  this 
way  increased  the  demand  for  pictures 
and  art  store  goods  generally. 

Properly  managed  by  a  man  of  good 
business  ability  and  judgment,  the  pic- 
ture and  art  business  offers  a  most  invit- 
ing field  as  a  department  in  the  book 
and  stationery  store.  It  has  been  offered 
as  a  counter-argument  by  members  of 
the  trade  that  the  trouble  with  the  pic- 
ture business  is  that  there  are  too  many 
men  in  it  who  do  not  know  their  busi- 
ness. This  would  hold  true  for  almost 
any   line  of  trade. 

It  would  be  inadvisable,  no  doubt,  to 
stock  only  a  certain  class  of  reproduc- 
tions, or  to  try  to  sell  expensive  oils  and 
water  colors  in  a  country  town  or  a 
small  city,  but  it  is  none  the  less  true 
that  a  dealer  could  often  sell  a  better 
class  of  goods  if  he  only  thought  so. 
The  dealer  who  is  contented  to  sell  only 
cheap  stuff  may  continue  to  do  so  as 
long  as  he  will,  while  his  more  enter- 
prising competitor  will  often  skim  the 
cream  off  the  business  by  catering  to  a 
better  class  trade. 

Picture  framing  is  a  branch  which 
many  a  stationer  has  successfully  taken 


15  ( )  0  K  S  E  L  L  E  R      AND      STATIONER 


47 


up.  Take,  for  instance,  the  case  of 
William  Tyrrell  &  Co.,  of  Toronto.  This 
is  one  of  the  leading  retail  book  and 
stationery  concerns  in  Canada,  and  the 
establishment  is  almost  equally  well 
known  as  an  art  store.  By  adding  a  pic- 
ture-framing department,  the  dealer 
will  naturally  find  that  this  will  give  a 
great  impetus  to  the  sale  of  pictures  and, 
of  course,  as  the  picture  business  grows 
in  his  store  so  will  that  of  picture 
framing.  The  latter  is  necessary  if  a 
high  degree  of  success  in  the  picture 
business  is  to  be  attained. 

Of  course  every  stationer  sells  certain 
articles  properly  coming  into  the  field 
of  art  supplies,  but  were  he  to  assemble 
all  of  these  so  as  to  have  the  art  re- 
quisites in  close  association  with  pic- 
tures themselves,  the  result  would  be 
quite  an  extensive  art  department,  that 
would  constitute  one  of  the  departments 
of  outstanding  importance   in   the  store. 

m 

Patriotic  Postcards 
Are  Popular 

The    War    Has    Inspired    Many    New 

Issues  and  They  Are  Putting 

New  Life  in  the  Trade. 

Ten  different    pest   cards  showing  the 
Canadian    soldiers    in    camp    at     Valcar 
tier  have  been  introduced  to  the  trade  by 
Toronto  News  Co. 

The  war  has  occasioned  the  publishing 
of  a  remarkably  fine  series  of  post  cards 
and  sepia  pictures  by  Birn  Bros.  Then- 
are  five  different  post  cants,  comprising 
pictures  of  Lord  Kitchener,  Field  Mar- 
shall Sir  John  French,  Admiral  Sir  John 
Rushworth  Jellieoe,  a  British  Soldier 
and  a  British  Tar.  Each  card  is  embel- 
lished in  gilt  and  colors,  with  attratcive 
decorations,  showing  a  cannon,  a  war- 
ship, an  aeroplane  and  a  Union  Jack, 
besides  an  appropriate  patriotic,  verse  at 
the  bottom. 

The  sepia  pictures  come  in  two  sizes, 
mounted  and  unmounted,  the  subjects  be- 
ing Lord  Kitchener,  Field  Marshall 
French    and    Admiral    Jellieoe. 

A  unique  form  of  the  picture  post- 
card has  been  introduced  by  a  Swiss  in- 
surance company,  the  distinctive  fea- 
ture being  a  notice  on  the  ordinary  vari- 
ety of  pictorial  post  cards  to  the  effect 
that  they  undertake  to  pay  1.000  francs 
to  the  addressee  of  the  card  if  the  sender 
should  meet  with  an  accident  while 
travelling  by  rail,  tram  car  or  steam- 
ship, causing  death  within  three  months 
of  the  date  of  the  post  mark. 

The  Valentine  &  Sons  Publishing  Co., 
444  St.  Paul  Street,  Montreal,  are  now 
supplying  the  trade  with  patriotic  post- 
cards, flags,  pennants,  and  stickers, 
which    should    meet    with    a    ready    sale 


while  the  war  is  on.  There  is  a  colored 
series,  humorous  and  otherwise,  among 
which  is  one  of  three  bulldogs  on  a 
Union  Jack  background,  with  the  words: 
"We're  Ready."  Another  shows  a  boy 
scout  leading  three  German  prisoners  by 
a  rope  and  a  Zeppelin  airship  by  a  string. 
A  card,  which  should  take,  depicts  a 
bulldog  biting  the  tail  of  a  German  dachs- 
hound.  There  is  a  very  impressive  card 
of  a  British  lion  standing  on  the  cliffs 
of  Dover  guarding  the  coast.  There  are 
also  cards  bearing  photographs  of  Brit- 
ish generals  and  statesmen;  others  of 
Britisli  torpedo  boats  and  warships;  and 
others  with  photographs  of  generals  and 
men  of  the  moment,  on  Union  Jack  back- 
grounds. 

The  Musson  Book  Co.  has  put  out  an 
all-British  series  of  patriotic  Christmas 
letters  and  greeting  cards.    There  are  two 


TSPhata  ©crap  of  Paper" 
means  to  an  Englishman 

UST  for   one  word — neutrality — 
just    for    'a  scrap  of  paper,'" 
declared    the    German    Imperial 
Chancellor  angrily,  "Great  Britain 
is  going  to  make  war  on  a  kindred 
natinn."    "  I  wish  you  to  understand."  replied 
the  British  Ambassador,  "that  it  is  a  matter 
of  'life  and  death'  for  the   honour  of  Great 
Britain   that   she   should    keep    her    solemn 
engagement    to    do    her    utmost    to    defend 
Belgium's  neutrality  if  attacked." 
A  Scrap  of  Paper  > 

The  Imperial  Chancellor  could  not  under- 
stand that  when  an  Englishman  puts  his  name 
to  a  treaty  he  signs  it  with  his  blood,  that  his 
pen  it  held  by  the  mighty  hand  of  the  British 
Empire,  the  hand  that  stretches  to  the  ends 
of  all  the  earth,  and  is  gripped  by  the  hand 
of  a  ion  across  every  sea. 

He  understood  that  War  is  Hell,  but  found 
it  convenient  to  forget  what  Dante  taught, 
that  the  very  Heart  of  Hell  is  reserved  for 
those  who  are  traitors  to  their  friends. 


litXAs±W^*S&i*^lWi.»&*H^W&*#M<tXMl< 


different  letters  ami  seven  varieties  of 
t lie  cards.  Most  of  t'.ie  designs  introduce 
the  Britisli   ami    French    flags. 

A  series  of  stickers  for  letters  and 
parcels  to  cater  to  a  new  craze  should 
he  in  great  demand.  There  are  twelve 
stamps  on  each  sheet,  each  bearing  the 
picture  or  group  of  allied  flags.  They 
retail  at  5c  a  sheet.  Celluloid  flag  pins 
and  photo  buttons,  and  pennants  and 
flags  ,  in  silk  and  cotton,  are  lines  which 
will  be  in  great  demand  on  the  days 
when  signal  victories  are  .achieved  by  the 
allies. 

Stocks  should  be  secured  in  readiness. 


POINTS    ON    WINDOW    TRIMMING. 

SPEAKING  from  a  psychological  point 
of  view,  the  successful  window 
trimmer  of  to-day  should  be  endowed 
with  the  following  faculties,  well  de- 
veloped, viz. :  Imagination,  inspiration, 
originality,  color,  balance,  constructive- 
ness,  individuality  and  patience. 


iinaoination  enables  him  to  picture  in 
his  mind  the  work  he  wishes  to  do,  with- 
out putting  his  thoughts  on  paper.  Some 
trimmers  recommend  that  a  plan  of  the 
display  be  developed  before  placing  the 
exhibit  in  the  window.  With  imagina- 
tion well  organized,  it  is  unnecessary 
for  him  to  do  this,  but  instead  he  will 
picture  in  his  mind's  eye  the  general 
plan  of  his  exhibit,  and  this  is  sufficient 
for  the  start. 

Inspiration  enables  him,  after  that 
start  has  been  made,  to  place  the  various 
articles  to  be  used  in  the  exhibit  where 
they  will  show  to  the  best  possible  ad- 
vantage. All  this  comes  to  the  trimmer, 
as  he  builds  up  his  display,  just  as  new 
ideas  come  to  the  mind  of  the  artist  as 
he   paints  his  picture. 

Patience,  and  lots  of  it.  enables  the 
trimmer  to  carry  to  a  successful  conclu- 
sion many  a  tedious  piece  of  work,  that  he 
would  otherwise  leave  out  of  the  display. 
Patience  without  doubt  is  one  of  the 
greatest  assets  a  trimmer  can  possess. 

Balance  concerns  the  placing  of  ar- 
ticles used  in  a  display  so  that  the  ex- 
hibit will  not  appear  to  be  one-sided,  or 
top-heavy  at  any  particular  point.  A 
well-balanced  display  is  absolutely  ne- 
cessary  at  all  times.  A  proper  inter- 
pretation might  be,  "A  place  for  every- 
thing and  everything  in  its  place." 

The  day  is  not  far  distant  when  the 
window  trimmer,  as  he  is  now  termed, 
must  be  something  more  than  a  mere 
trimmer.  He  must  add  the  qualifications 
of  a  decorator.  A  color  scheme  of  drap- 
ing the  bare  walls  of  a  window  with 
either  cloth  or  paper  will  tend  to  bring 
out  the  beauty  of  an  exhibit  and  make  it 
more  attractive  to  the  general  public, 
than  the  old  style  of  trimming.  Harmony 
in  color  is  another  valuable  asset  to  pos- 
sess. 

Show  windows  that  have  a  solid  back- 
ground have  a  decided  advantage  over 
any  other  style  of  window,  for  without 
question  the  background  is  the  founda- 
tion on  which  is  built  the  successful  and 
up-to-date  window  display.  Fully  two- 
thirds  of  the  time  occupied  in  putting 
in  an  up-to-date  display  should  be  spent 
on  background  work,  so  it  may  be  at- 
tractive and  magnetic  enough  to  stop  the 
passerby  and  make  him  feel  that  he 
wishes  to  gain  by  closer  inspection  what 
he  can  not  obtain  by  a  casual  glance. 
Painstaking  care  must  be  exercised  in 
placing  articles  in  the  background  ex- 
hibit, for  any  discrepancies  are  more 
noticeable  here  than  in  any  other  part 
of  the  display.  "What's  worth  doing 
at  all,  is  worth  doing  well/'  applies 
particularly  so  in  this  instance. 

Do  not  try  to  see  how  many  articles 
you  can  crowd  in  a  display,  but,  instead, 
place  everything  so  that  it  may  be  thor- 
ough- inspected  by  the  beholder. 


48 


BOOKSELLER      AND      STATIONER 


Possibilities  of  the  Toy  Trade 

One  of  the  Most  Important  Side  Lines  for  Successful  Endeavor  in  the 

Stationery  Trade. 


Probably  no  business  relies  more  upon 
side  lines  as  a  source  of  income  than  that 
of  the  stationer.  The  ordinary  sta- 
tionery store  carries  a  wide  variety  of 
small  articles  necessary  to  almost  every 
department  of  business  and  social  life. 
These  articles,  however,  are  as  a  rule  so 
cheap  that  the  profit  on  them  must  neces- 
sarily be  small.  Thousands  of  paper 
clips,  rubber  bands,  pencils,  inks,  pens, 
must  be  sold  before  the  overhead  charges 
of  the  shop  can  be  met.  To  reinforce 
the  staple  lines  the  progressive  stationer 
is  constantly  watching  for  new  things 
which  afford  a  good  margin  of  profit. 

Of  the  side  lines  of  interest  to  the  re- 
tail stationer,  toys  are  among  the  most 
profitable.  There  is  one  stumbling 
block,  however,  in  regard  to  toys  over 
which  many  stationers  stumble.  The 
dealer  is  apt  to  regard  toys  as  a  side 
line  which  should  only  be  worked  at 
Christmas,  and  he  apparently  forgets  or 
overlooks  the  fact  that  when  he  stows 
away  his  remaining  stock  of  toys  after 
the  Christmas  rush  there  will  be  little 
call  for  them  for  the  very  good  reason 
that  they  are  no  longer  visible. 

During  the  year  toys  should  be  shown 
for  two  good  reasons.  First,  they  are 
always  attractive  and  a  display  of  them 
means  business.  Toys  sell  themselves. 
An  oddity  catches  the  eye  of  a  passer- 
by and  prompts  him  to  make  an  inquiry, 
and  the  sale  is  automatic.  Besides,  there 
is  a  liberal  profit  in  toys,  varying  from 
100  to  200  per  cent.  And,  again,  a  wide 
assortment  of  playthings  can  be  had  at 
comparatively   small   outlay. 

At  certain  social  functions  lots  of  fun 
can  be  had  with  a  monkey  on  a  string 
or  a  dressed  doll,|  regardless  of  the  time 
of  year.  People  who  entertain,  in  fact, 
are  always  looking  for  some  nonsensical 
thing  to  create  laughter  and  merriment. 
Frequently  they  search  vainly  for  toys 
and  cannot  get  them.  The  storekeepers 
tell  them:  "We  carry  toys  only  at 
Christmas  time." 

Parents  are  frequently  obliged  to  dis- 
appoint their  children  because  a  suitable 
toy  cannot  be  found  for  a  birthday  anni- 
versary. 

Children's  parties  are  incomplete 
without  toys  or  playthings.  These  par- 
ties occur  more  frequently  during  the 
spring,  summer  and  fall  than  during  the 
Christmas  season,  and  stationers  could 
add  to  their  income  by  carrying  a  line  of 
playthings  and  properly  advertising 
them  throughout  the  year. 

The  larger  retail  stores  have  already 
found  toys  a  lucrative  department,  and 
wholesalers  are  adding  continually  to 
this  branch  of  their  business,  which  is 
eood  evidence  of  the  value  of  it. 


Another  good  point  about  playthings 
is  that  something  novel  is  being  turned 
out  nearly  all  the  time.  The  Kewpie, 
for  instance,  is  appearing  in  some  catchy 
way  every  day,  and  the  sale  of  it  is  con- 
tinually increasing.  Practical  jokes  are 
worked  off  among  business  friends  or  at 
dabs  involving  some  new  trick  toy,  and 
so  it  goes.  The  stationer  who  seeks  a 
profitable  line  should  consider  a  line  of 
toys,  and  remember  when  he  does  so  that 
the  toys  are  staple  and  sell  all  the  year 
round. 


SUPPLIES  FOR  SMOKERS. 

In  the  larger  cities  there  are  many 
stores  which  include  stationery,  news- 
papers and  periodicals,  cigars,  cigarettes 
and  tobacco.  They  could  increase  their 
profits  by  specially  featuring  articles  de- 
signed for  the  use  of  smokers.  They  not 
only  make  a  good  showing,  but  are  com- 
paratively easy  to  sell,  and  pay  a  larger 
percentage  of  profit  than  the  staple 
lines. 

The  lines  being  offered  just  now  are 
more  than  usually  complete  and  compre- 
hensive. Each  season  seems  to  -^ring 
forth  new  ideas  and  designs  until  it 
would  almost  seem  that  the  ingenuity  of 
manufacturers  in  this  line  must  eventual- 
ly be  exhausted. 

Still,  however,  each  season  sees  the 
production  of  new  and  novel  articles  of 
this  character,  and  this  season  is  no  ex- 
ception to  the  rule,  there  being  any 
number  of  odd,  quaint  and  novel  con- 
ceits produced  for  the  use  of  the  smoker. 

The  variety  of  articles  shown  is  al- 
most endless,  and  included  in  the  assort- 
ment are  smoking  sets,  match  boxes, 
cigar  and  cigarette  boxes,  smokers' 
stands,  cigar  jars,  ash  receivers  and 
pipe  racks.  Some  of  these  articles  are 
quite  expensive,  while  others  can  be 
sold  at  popular  prices  as,  for  instance, 
useful  ash  receivers  whicli  can  be  sold 
from  10  to  50  cents  each. 

One  of  the  best  selling  articles  at  this 
price  is  an  ash  receiver  which  is  equipped 
with  revolving  cups  which  empty  the 
ashes  in  the  bottom  of  the  receiver  by  a 
simple  motion.  As  the  top  part  un- 
screws, the  contents  can  be  turned  out 
and  the  article  cleaned. 


WON'T    BUY    GERMAN    GOODS. 

Winnipeg  will  not  buy  any  more  Ger- 
man goods.  This  was  the  emphatic  reso- 
lution of  the  Board  of  Control. 


LEATHER  NOVELTIES  FOR  FALL. 

Among  the  best  sellers  for  the 
fall  and  holiday  trade,  party  bags 
will  have  a  high  place.  A  very  prac- 
tical and  at  the  same  time  a  dainty  and 
attractive  bag  comes  in  circular  shape 
just  like  a  big  round  ball  gathered  up 
into  bag  form  by  means  of  a  silk  cord. 
This  bag  comes  in  soft  kid  in  all  the 
leading  colors  and  is  silk  lined  either  to 
match  or  in  contrast;  this  point  depend- 
ing upon  the  color  used  for  the  outside. 
The  centre  consists  of  a  silk  bag  with 
the  sides  stiffened  part  way  around 
which  are  shirred.  A  pocket  holds  the 
various  vanity  articles  whicli  are  par- 
ticularly fashionable  in  gilt  finish.  The 
various  fittings  are  as  follows:  Pin-box, 
vinaigrette,  comb,  mirror,  powder  box, 
and  memo  book.  The  central  bag  draws 
up  with  a  silk  cord  and  contains  a 
powder  puff.  Party  bags  also  come  in 
moire,  and  black,  lined  with  color,  is  the 
best  seller,  as  it  can  be  used  with  any 
gown. 

Week-end  and  toilet  sets  come  in  fold- 
ing cases  that  contain  all  that  is  neces- 
sary, and  take  up  practically  no  room  in 
the  suit  ease.  These  cases  open  flat,  and 
are  made  of  fine  morocco  leather  with 
cord  silk  lining.  These  sets  are  fitted 
with  clothes  brush,  hair  brush,  comb  and 
miniature  hand-mirror  in  highly  polished 
nickel  silver.  Manicure  sets  come  in 
similar  cases  also  of  fine  morocco,  benga- 
line  lined.  These  sets  are  made  in  vari- 
ous sizes,  holding  from  three  to  seven 
pieces.  The  handsomest  have  the  handles 
of  pearl  and  chased  silver  and  handsome 
sets  come  in  highly  polished  nickel. 

The  latest  development  in  leather  belts 
comes  in  white  kid,  3,  4  and  6  inches 
wide.  The  smartest  have  covered 
buckles,  but  the  large  white  bow  as  a 
finish  is  also  a  big  seller. 


ABOUT  PRICE  CARDS. 

Every  day  merchants  are  coming  to  a 
keener  realization  of  the  possibilities 
for  increasing  business  that  lay  in  their 
power  by  the  proper  utilization  of  the 
effective  means  of  publicity  and  desire- 
creating  afforded  by  their  shop  windows 
and  in  this  general  scheme,  price-cards 
occupy  a  most  important  place. 

For  the  purposes  of  this  article,  only 
this  passing  reference  will  be  made  to 
the  methods  of  planning  the  window  dis- 
plays themselves  and  the  reader  is  in- 
vited to  consider  specifically  the  ques- 
tion of  window  cards  for  pricing'  and  giv- 
ing other  vital  points  of  information  re- 
garding the  displays. 

There  are  plans  whereby  even  those 
unable  to  print  well  can  produce  attrac- 
tive cards.  It  is  the  large  price  and 
sign  marking  outfits  that  come  to  mind 
in  this  connection,  and  those  who  desire 
the    handwork    effect    and    are    not    able 


BOOKSELLER     AND      STATIONER 


49 


to  successfully  produce  it  can  easily  and 
at  little  cost  get  the  services  of  some  boy 
or  girl  who  is  handy  with  the  brush. 

Various  kinds  of  window  signs  are 
also  made  with  moveable  letters  and  gilt 
or  silver  frames,  which  are  very  at- 
tractive. 

The  price  card  and  the  window  sign 
however,  each  have  their  purpose.  Price 
cards  for  windows  should  rarely  ex- 
ceed four  by  four  inches  in  size,  and 
they  are  most  attractive  when  the  price 
is  marked  on  from  corner  to  corner.  A 
plain  line  border  gives  relief  to  the  ef- 
fect. On  small  articles  there  should,  of 
course,  be  small  price  carols. 

The  combination  advertisement  and 
price  card  may  easily  be  arranged  in 
very  attractive  form  by  clipping  pictures 
and  illustrations  from  magazines  and 
catalogues  and  pasting  on  a  white  card, 
then  printing  the  wording  next  to  it  on 
the  same  card,  running  a  plain  line 
around  the  whole  card.  Many  beautiful 
window  cards  may  be  made  in  this  way. 
The  wording  on  a  window  card  print- 
ed by  the  dealer  or  hand-painted  should 
never  be  lengthy.  The  effort  should  al- 
ways be  to  say  as  much  as  possible  in 
the  fewest   words. 

A  good  scheme  that  may  occasionally 
be  used  is  to  have  a  display  in  which 
different  prices  are  featured  on  a  de- 
finite plan   such   as   this: 

Back  row  next   the   store.  .$1  goods 

Next   row    50c  goods 

Next  row    25c   goods 

Next   row    10c   goods 

Front  row   5c  goods 

Of  course,  if  window  space  allows,  two 
rows  may  be  made  of  eacli  priced  goods. 

This  will  be  sufficient  to  score  the 
main  point  intended  by  this  article.  It 
is  an  easy  matter  for  merchants  and  their 
assistants  to  devise  additional  schemes. 
All  that  is  necessary  is  a  little  thought 
and  planning  applied  tn  the  goods  car- 
ried in  stock  and  the  degree  to  which 
demand  for  them  can  be  stimulated  by 
window  display  methods. 

KEEP   DOWN  EXPENSES. 

It  is,  of  course,  well  to  keep  down 
expenses,  but  it  is  not  well  to  forget  that 
expenses  are  what  keep  the  business 
running.  The  store  with  no  expenses 
will  be  the  store  with  no  receipts. 

With  the  war  cutting  off  to  a  consider- 
able extent  the  supply  of  German  toys, 
there  will  likely  be  a  more  than  usually 
heavy  demand  for  toy  books  and  games 
and  toys  of  British  and  American  manu- 
facture. 


The  best  salesmen  are  always  attached 
to  the  store  that  does  the  best  advertis- 
ing.    Why   is   it? 


Practical  Advice  on  Increasing  Blotting 

Paper  Sales 

Arguments  in  Favor  of  Selling    Papers  of    High  Quality  so  as  to  Have  Satisfied 
Customers — Some  Interesting    Facts  About  the  Origin  of  Blotting  Paper. 


ORDINARILY  there  is  not  enough 
attention  paid  by  retail  stationers 
to  the  sale  of  blotting  papers,  and 
in  consequence  cheap  and  unprofitable 
grades  are  sold  as  extensively  as  the 
better  grades.  The  latter  not  only  give 
the  dealer  greater  profit,  but  tend  to 
strengthen  his  business  by  giving  better 
satisfaction  to  his  customers.  Were  the 
average  stationer  to  post  himself  more 
thoroughly  regarding  the  blotting  quali- 
ties of  the  various  papers  offered  for 
sale,  he  would  not  place  so  much  em- 
phasis on  the  consideration  of  price  in 
purchasing.  The  dealer  who  has  not 
learned  to  discriminate  between  the 
good  and  bad  qualities  of  blotting- 
papers  makes  it  a  practice  to  buy  a 
(heap  paper,  selling  it  at  the  same  price 
as  the  high-grade  papers  are  sold.  He 
sees  ;i  big  immediate  profit,  but  loses 
sight  of  the  host  of  dissatisfied  custo- 
mers which  this  practice  surely  creates. 
As  a  general  rule,  the  item  of  blotting 
paper,  to  the  consumer,  is  an  inexpensive 
one,  but  it  is  important,  because  a 
blurred  signature,  for  instance,  is  very 
annoying,  and  to  prevent  this  the  busi- 
ness man  will  gladly  pay  a  little  more 
tor  a  good  grade  of  blotting. 

Considerations  such  as  these  should 
have  more  attention  on  the  part  of  the 
dealer  and  the  selling  of  blotting  papers 
thai  will  do  good  work  will  go  far  to- 
ward building  up  a  favorable  reputation 
for  a  merchant. 

A  customer  going  into  a  store  may  not 
specifically  ask  for  a  good  blotting- 
paper,  but  when  this  question  is  raised 
by  the  salesman,  it  will  invariably  be 
found  that  he  will  want  the  better  grade; 
but  unfortunately  he  frequently  gets  an 
inferior  blotting  paper,  although  he  has 
paid  a  good  price  for  it.  To  make  satis- 
fied customers,  it  is  expedient  to  give 
good  quality  in  all  lines.  Why  make  an 
exception  in  the  case  of  blotting  papers'? 
A  cheap  blotter  will  lint  and  break  up 
and  blur  the  writing.  A  high-grade 
blotter  will  not  lint,  is  durable  and  will 
absorb  instantly.  The  retail  selling- 
price  would  not  be  much  greater  for  a 
high-grade  blotter  than  for  a  low-grade 
one,  and  the  stationer  who  makes  an 
effort  to  sell  the  better  quality  and  lets 
his  community  know  he  has  it,  can  build 
up  a  lasting  and  profitable  trade. 

As  a  means  of  promoting  the  sale  of 
blotting  paper,  window  displays  will  be 
found  very  effective,  and  there  are  so 
many  different  colors  and  fancy  patterns 
to  be  obtained  that  a  window  trim  of  a 


most  attractive  nature  can  be  shown. 
Another  good  idea  is  to  have  a  demon- 
stration of  the  use  of  blotting  paper  in 
the  window.  One  day  spent  in  such  a 
demonstration  on  a  busy  thoroughfare 
will  pay  the  merchant  handsomely.  The 
simple  demonstration  of  writing  and 
using-  a  blotter,  with  plenty  of  them  on 
display  in  the  window,  and  then  having 
the  demonstrator  hold  the  blotter  and 
the  written  page  to  the  view  of  the  spec- 
tators, with  plenty  of  advertising  matter 
around  in  the  window  to  show  what 
grade  of  blotting  is  being  demonstrated, 
will  be  a  most  effective  course  to  adopt. 
With  the  approach  of  the  Christmas 
season  the  merchants  will  do  well  to 
have  a  plentiful  supply  of  colored  and 
fancy  blotting  papers,  because  they  are 
used  largely  in  making  up  Christmas 
gifts. 

It  would  be  a  good  idea  for  the  sta- 
tioner or  one  of  his  salesmen  when  mak- 
ing outside  trips  among  the  offices  about 
town,  to  occasionally  make  a  special  ef- 
fort in  the  selling  of  blotting  papers  by 
taking  with  him  samples  of  the  very 
best  grades  and  demonstrating  to  office 
men  the  satisfaction  that  goes  with  the 
use  of  high-grade  blotting  paper.  He 
will  be  able  to  take  many  orders,  and  by 
reason  of  selling  goods  that  will  give  the 
utmost  satisfaction  be  sure  of  getting 
the  next  order  tor  blotting  paper  from 
the  same  people,  besides  paving  the  way 
for  orders  for  other  goods. 

For  most  of  the  points  which  have 
been  brought  out  in  the  foregoing,  Book- 
seller and  Stationer  is  indebted  to  H.  W. 
Kllerson,  president  of  the  Albemarle 
Paper  Mfg.  Co.,  of  Richmond,  Va. 

Origin  of  Blotting  Paper. 

Before  blotting  paper  came  into  use, 
the  use  of  sand  was  the  method  in  vogue 
for  drying  ink,  and  the  sand  that  seemed 
as  being  the  best  for  this  purpose  was 
called  gold  sand,  being  obtained  from 
gold  washing  at  the  gold  mines  at  Ger- 
mersheim,  in  Germany.  It  owed  its  value 
to  its  perfect  freedom  from  dust. 

Blotting  paper  was  formerly  prac- 
tically identical  with  thin  unsized  wrap- 
ping paper.  It  was  made  from  all  sorts 
or  rags,  both  wool  and  cotton,  and 
bleaching  had  no  share  in  the  operation. 

In  1835,  half-sizing  was  considered 
best  for  printing  paper,  so  as  to  leave  it 
absorbent  to  some  extent.  In  earlier 
times  when  stress  was  laid  on  the  soft- 
ness of  printing  paper,  to  save  wear  of 
(Continued   on   Page   51.) 


NEW  PENCIL  SHARPENERS. 

('hanging  conditions  have  worked  out 
in  favor  of  the  consumer  and  the  retailer 
as  affecting  pencil  sharpeners,  and  the 
several  good  types  recently  introduced 
are  now  available  at  substantially  reduc- 
ed prices,  which  will  assure  wide  sale 
and  consequently  enable  the  retailers  to 
materially  increase  this  branch  of  the 
business,  thus  augmenting  their  profits 
from   this   source. 

The  Automatic  Pencil  Sharpener  Com- 
pany's   "Dexter"    pencil    sharpener    is 


one  of  the  machines  thus  affected,  and 
t  wo  new  types,  similar  in  general  prin- 
ciples, have  put  on  the  market.  They 
are  the  "Wizard"'   and   the   "Junior." 

The  Junior  is  a  counterpart  of  the 
Dexter  in  a  general  sense  of  the  word, 
although  in  matters  of  manufacturing 
detail  has  been  reduced  in  cost  so  as 
to  make  the  lower  price  possible. 

The  Wizard  Pencil  Sharpener  differs 
simply  in  the  matter  of  it  being  incased 


in  a  heavy  steel  frame.  This  form  of 
construction  is  desirable,  particularly 
where  one  desires  a  machine  to  with- 
stand use  and  abuse. 


In  the  Junior  Pencil  Sharpener  there 
is  a  cast  gear  in  connection  with  a  cast 
bearing  in  which  an  oil  cup  is  found. 
This  insures  noiseless  operaton  and  long 
life.  In  any  mechanical  device  where 
friction  is  developed,  lubrication  must 
be  considered,  and  in  the  case  of  these 
machines,  they  will  automatically  take 
care  of  themselves  if  one  will  but  fill 
the  oil  cup  once  in  three  or  four  wcks. 

The  point  adjustor  on  these  two  ma- 
chines makes  it  a  simple  matter  for  any- 
one to  automatically  produce  any  poini 
desired  from  blunt  to  fine.  A  unique 
feature  of  this  point  adjustor  is  that  it 
provides  for  taking  up  the  stock  that  is 
ground  away  in  resharpening  the  milling 
cutters,  so  that  no  matter  how  many 
times  these  cutters  are  resharpened,  you 
can  always  produce  the  same  fine  points 
that  you  got  when  the  machine  was  new. 
This  feature  of  these  machines  is  pro- 
tected by  patent. 

In  the  case  of  the  Junior,  a  one-piece 
double  arm  with  cross  bar  insures  maxi- 
mum rigidity.  The  pencil  opening  is  a 
matter  of  keeping  the  cap  closed  for 
standard  sized  pencils  and  opening  it  for 
larger  ones  when  being  sharpened. 

In  the  Wizard  Sharpener  a  little  dif- 
ferent device  is  used,  through  which 
pencil  is  introduced.  This  is  in  the  form 
of  a  chuck,  and  it  properly  accommo- 
dates every  size  pencil  made. 


NEW  TRANSPARENT  DESK  PAD. 
A  new  product  by  the  Boorum  & 
Pease  Co.  of  New  York  is  a  celluloid 
transparent  desk  pad,  designed  to  dis- 
place glass  pads.  Advantages  set  forth 
by  the  makers  for  these  new  pads  is  that 
celluloid  is  not  fragile,  and  can  be  sold 
at  considerably  lower  prices.  This  trans- 
parent desk  pad  has  a  smooth  hard  writ- 
ing surface,  is  bound  on  all  sides  by 
black  water  grain  buffing,  machine 
stitched.  A  sheet  of  green  blotting  paper 
is  inserted  on  a  hinge,  and  the  back  is  of 
green  felt. 


The  war  has  occasioned  an  increased 
demand  for  patriotic  items,  and  new 
lines  which  have  been  added  to  the  range 
of  goods  offered  to  the  stationery  trade 
by  the  Pugh  Specialty  Co.  of  Toronto  is 


a  series  of  patriotic  pennants  and  but- 
tons. 


The  accompanying  illustration  shows 
the  new  Metzgar  Model  Safe,  designed 
for  use  in  the  home  or  the  small  office. 
The  manufacturers  claim  for  this  safe 
that  it  has  a  filing  capacity  as  great  as 
any  of  the  old  time  safes  four  times  the 
size,  fifteen  times  the  weight,  and  from 
three  to  four  times  the  cost. 


An  illustration  is  shown  here  of  a  line 
of  pens  being  introduced  by  Buntin, 
Gillies  &  Co.,  a  dozen  boxes  being  mount- 
ed on  a  card.  These  pens  are  also  sup- 
plied in  glass  top  cases  of  six  dozen 
boxes.  Each  box  contains  twelve  assorted 
steel  pens,  retailing  at  5  cents. 


564  M 


BOOKSELLER      AND      STATIONER 


51 


NEW   THINGS   IN   WEEK-END 
TOILET  SETS. 

There  is  a  noticeable  increase  in  the 
demand  for  roll-up  toilet  cases.  The  fact 
that  these  cases  are  made  to  contain  all 
the  necessary  toilet  articles  for  a  short 
trip  and  take  up  practically  no  room  in 
the  suitcase  or  traveling  bag'  is  largely 
responsible   for   their   popularity. 

These  cases,  which  open  fiat,  are  most 
demanded  in  morocco  leather  with  cord- 
ed silk  lining,  although  they  can  be  pro- 
cured in  almost  any  kind  of  leather.  The 
simpler  eases  contain  a  clothes  brush, 
hair  brush,  comb  and  miniature  hand 
mirror,  while  the  larger  and  more  elab- 
orate ones  contain  in  addition  quite  a 
variety  of  manicure  articles. 

There  are  also  being  shown  a  goodly 
variety  of  combinations  with  fittings  of 
imitation  ivory  which  are  not  only  ex- 
tremely light  in  weight  but  have  the  ad- 
ded advantage  of  not  tarnishing.  These 
sets  can  be  laid  out  flat  on  the  dressing 
table  and  pack  easily  in  a  trunk. 

Other  articles  of  fancy  leather  such 
as  music  rolls,  card  cases,  and  drinking 
cups,  manicure  and  shaving  sets  enclosed 
in  a  leather  case,  also  bill  books,  wallets, 
collar  bags  and  handkerchief  and  glove 
cases  come  in  .great  variety.  These  are 
made  in  various  leathers  and  in  tan,  blue, 
red,  green  and  other  colors. 

Then  there  are  a  variety  of  folding- 
manicure  cases  of  fine  morocco  lined  with 
bengaline.  These  are  made  in  various 
sizes  and  contain  from  three  to  seven 
pieces.  The  handsomest  have  the  handles 
of  pearl  and  chased  silver  and  handsome 
sets  come  in   highly  polished   nickel. 


No  one  is  infallible  in  advertising — 
some  successful  advertisers  make  expen- 
sive mistakes  and  some  novices  make  de- 
cided hits.  But  the  good  advertiser 
makes  fewer  errors  than  the  novice. 

The  only  rule  for  profitable  publicity 
is  to  make  the  advertisement  say  some- 
thing worth  knowing  about  goods  worth 
having. 

m 

The  Musson  Book  Company,  who  are 
handling  the  sale  of  the  Imperial  Year 
Book  for  the  Dominion  of  Canada,  have 
been  supplied  by  the  publishers  with  a 
supply  of  display  cards  printed  in  two 
colors  and  illustrated  with  cuts  of  H.  M. 
the  King,  T.R.H.  the  Prince  of  Wales,, 
and  Duke  of  Connaught,  Sir  Robert  Bor- 
den, Sir  Wilfrid  Laurier,  which  is  a 
sales  help  that  the  retail  bookseller  will 
appreciate. 

Advertising  is  the  opportunity  of  the 
merchant  who  knows  how  to  use  it. 

Business  sense  in  advertising  makes 
business. 


Influence  of  Colonial  Styles  in  Wallpaper 

Illustrations  of  Colonial  Effects  in  Wall  Decoration  Will  Help 
To  Decide  in  Their  Favor — Will   Dignify   Wallpaper  Business 


When  reference  is  made  to  the  in- 
fluence of  old  colonial  wallpapers  in 
modern  interior  decoration  those  who 
have  made  a  study  of  the  subject  will 
use  a  certain  tone  of  respect.  In  some 
of  the  old  colonial  homes  there  are  to  be 
found  samples  of  wall  treatment  which 
have  proved  a  great  influence  in  the  taste 
which  is  generally  displayed  in  interior 
decoration  as  contrasted  with  some  of 
the  almost  atrocious  effects  of  a  genera- 
tion or  so  ago.  Not  that  there  has  been 
a  general  tendency  to  follow  the  designs 
of  the  colonial  papers,  but  there  are  to 
be  found  in  them  an  object  lesson  in 
what  can  be  done  in  decorating  the  walls 
of  the  home  which  cannot  fail  to  have  its 
effect.  Much  the  same  has  the  influence 
been  of  the  Oriental  rug  in  emphasizing 
what  it  is  possible  to  do  in  improving 
the  appearance  of  the  floor. 

Keep  Views  Before  Customers 

No  one  who  has  seen  these  fine  old 
walls — and  the  influence  of  illustrations 
which  have  been  published  of  them  is 
nearly  as  good — can  be  content  to  put 
any  old  thing  on  the  interior  of  the 
home.  No  better  idea  could  be  worked 
upon  in  the  wallpaper  department  than 
to  introduce  reproductions  of  these  walls 
to  show  to  the  customers.  In  wallpaper 
the  salesman  has  much  to  do  with  the 
selection  of  the  patron  of  the  depart- 
ment if  he  could  show  in  miniature  some 
of  the  old  colonial  effects  to  back  up  his 
arguments  as  to  the  value  of  art  in  treat- 
ing the  walls  it  would  be  good  business 
and  make  a  splendid  impression.  Then 
the  salesman  himself  from  a  study  of 
these  old  papers  and  decorative  effects 
will  have  a  more  dignified  impression  of 
the  use  and  effect  of  wallpaper  which  he 
will  unconsciously  communicate  to  the 
customer. 

A  collection  of  postcard  photographs, 
kept  on  the  table  in  the  showroom 
where  the  customer  can  see  them;  illus- 
trations of  fine  old  papers,  such  as  ap- 
pear from  time  to  time  in  magazines,  put 
in  small  frames,  and  photographic  re- 
productions of  choice  pictorial  effects, 
will  give  an  atmosphere  to  the  show- 
room, and  are  sure  to  prove  good  am- 
munition   for   salesmanship. 

From  Walls  to  Motion  Pictures. 

Recently  one  of  the  articles  referred 
to  has  appeared  in  a  motion  picture  pub- 
lication in  which  a  parallel  is  drawn  be- 
tween the  pictorial  representation  of 
stories  and  scenes  from  fiction  and  from 
real  life  in  the  old-time  wallpapers  and 
the  presentation  of  such  stories  in  the 
motion  picture  films  of  to-day.  It  points 
out    that     the    popularity    of    pictorial 


papers  in  the  old  days  and  of  the  mo- 
tion pictures  of  to-day  springs  from  the 
same  natural  delight  in  seeing  action 
and  scenes  vividly  portrayed.  These 
unique  wallpapers  were  in  all  varieties 
of  designs  and  patterns,  and  depicted,  as 
a  rule,  natural  scenery,  historical  events 
and  persons,  scenes  from  mythology,  for- 
eign lands,  etc.  You  might  see  the  Bay 
of  Naples  in  one  room,  the  banks  of  the 
Seine  in  another,  and  a  stag  hunt  in  the 
Highlands  of  Scotland  in  another. 


It  isn't  so  much  that  you  ought  to 
advertise  all  the  time,  but  that  you  ought 
to  realize  that  now  is  the  time  to  ad- 
vertise, which  insures  something  to 
think  about  besides  depression. 

All  advertising  revolves  around  the 
single  proposition  whether  a  merchant 
has  what  people  want  and  whether  he 
ean  make  people  realize  that  they  want 
it. 


Among  the  patriotic  songs  that  have 
been  introduced  to  the  Canadian  trade 
by  the  Anglo-Canadian  Music  Co.  are  the 
following:  "Hail  King  George."  the 
words  by  Clifton  Bingham,  music  by  Ed. 
Quentin;  "Canadian  Jack,  or  the  Honor 
of  the  Empire."  by  Prank  B.  Fenwick; 
"The  Imperial  Marching  Hymn"  for 
the  use  of  Boy  Scouts,  words  by  T.  Wes- 
ley Councell.  and  "A  Song  of  Empire," 
by  Frederick  Sims,  the  latter  being  dedi- 
cated to  Sir  Robert  Borden. 


INCREASING  BLOTTING  PAPER 
SALES. 

(Continued  from  page  49.) 
types,  it  was  exposed  to  frost  in  the 
winter,  whereby  it  was  made  not  only 
softer  and  more  absorbent,  but  whiter. 
It  was  consequently  excellent  as  a  blot- 
ting paper. 

The  same  may  be  said  of  "window 
paper."  a  paper  used  for  cleaning  glass, 
and  hence  having  to  be  very  absorbent 
for  moisture.  It  was  observed  that  such 
paper  which  had  been  made  in  the  win- 
ter and  allowed  to  freeze  was  better  than 
summer-made  paper.  Hence  paper 
makers  were  in  the  habit  of  making  un- 
sized papers  in  the  winter  and  sized 
papers  in  the  summer.  Window  paper 
was  often  used  to  put  under  carpets, 
and  also  for  wrapping.  It  is  unlikely 
that  paper  was  made  specially  for  blot- 
ting before  the  introduction  of  the  Four- 
drinier. 


Britain's  Opportunity  in  Canada 

British    Manufacturers  Should  Act    Immediately  to  Capture  Canadian  Market  for 

Various  Goods  Sold  in  Stationery  Stores — Fancy  Goods,  Leather  Goods, 

Toys,   Dolls  and  Many  Other  Lines 


NEVER  in  the  history  of  Canada 
have  British  manufacturers  had 
such  a  wonderful  opportunity 
for  capturing-  the  Canadian  market  in 
various  lines  of  goods  sold  in  stationery 
stores,  lines  of  merchandise  that  have 
heen  imported  in  immense  quantities 
from  Germany  and  Austria.  Prominent 
among  these  there  are  fancy  goods, 
which  is  a  comprehensive  phrase,  taking 
in  an  immense  range  of  merchandise  such 
as  make  up  the  fancy  goods  branch  of 
the  business  of  retail  booksellers  and 
stationers  in  this  country.  Other  lines 
heavily  imported  from  those  countries 
heretofore  are  toys,  dolls,  leather  goods, 
lead  pencils,  correspondence  papers  and 
many  others  that  will  readily  come  to 
the  reader's  mind.  Take  the  case  of  lead 
pencils.  Canada  has  been  importing 
about  $70,000  dollars  worth  annually 
from  Germany,  exceeding  the  figures  of 
lead  pencil  imports  from  Britain  by 
about  $10,000.  Why  shouldn't  Britain 
double  its  lead  pencil  sales  to  Canada 
next  vear  with  the  German  market  shut 
off? 

In  this  connection  the  following  letter 
to  Bookseller  and  Stationer  by  J.  &  A. 
McMillan,  the  well-known  book  and  sta- 
tionery firm  of  St.  John,  N.B.,  makes  in- 
teresting reading: — 

The  Bookseller  and  Stationer, 
Toronto,  Ont, 
Dear  Sirs, — We  are  in  receipt  of  a 
communication  to-day  from  one  of  our 
friends,  the  Macmillan  Company  of 
Toronto,  and  at  their  suggestion  are 
writing  you  in  regard  to  goods  "made 
in   Germany." 

We  think  it  would  be  a  splendid 
thing  if  you  would  at  the  earliest  date 
possible  furnish  the  Canadian  jobbing 
trade  with  a  list  of  reliable  British 
manufacturers  who  would  be  in  a  posi- 
tion to  supply  dolls,  toys  and  number- 
less other  lines  handled  by  the  trade 
in  this  country. 

It  seems  to  us  that  you  might  be  able 
to  enormously  increase  your  adver- 
tising patronage  by  getting  after  the 
English  manufacturers  and  impressing 
upon  them  the  importance  of  making 
their  wares  known  to  the  Canadian 
trade.  Now  is  the  time  to  strike  while 
the  "iron  is  hot." 

Yours  very  truly, 

j.  &  a.  McMillan. 

This  is  the  letter  sent  out  by  Frank 
Wise,  president  of  the  Macmillan  Com- 
pany referred  to  in  the  preceding  letter: 

TO  OUR  FRIENDS  IN  THE  TRADE. 

Since  we  are  not  directly  interested 
in  the  sale  of  Christmas  cards,  post- 


cards, valentines,  toy  books  and  a 
dozen  different  lines  of  that  nature, 
we  can  approach  you  in  this  matter 
with  clean  hands,  since  you  will  see  at 
once  that  we  have  no  axe  to  grind.    ' 

Since  the  outbreak  of  war  it  has 
doubtless  occurred  to  you  a  number 
of  times  that  in  the  past  we  have  all 
been  buying  and  selling  more  or  less 
German-made  articles.  In  your  own 
line  of  business,  if  you  will  look  on 
your  shelves  you  will  find  many  toy 
hooks  inscribed  "Printed  in  Bavaria," 
"Made  in  Germany,''  and  otherwise 
inscribed,  showing  the  country  of  their 
origin.  In  addition  to  this,  almost  all 
Christmas  cards,  a  great  many  post- 
cards, and  many  valentines  and  other 
printed  productions  of  this  kind  you 
will  find  are  inscribed  "Made  in  Ger- 
many" or  "Printed  in  Germany,''  and 
a  great  many  fancy  goods  and  cutlery 
you  will  also  find  hear  the  German 
manufacturer's  mark.  Two  of  the 
most  important  articles  bought  from 
Germany,  as  far  as  quantity  is  con- 
cerned, we  believe,  are  dolls  and  paint 
boxes.  We  cannot  presume  to  BUg- 
gesi  that  you  make  any  change  in  the 
source  of  your  supplies,  but  would  it 
not  be  worth  while  to  the  Empire  at 
large  at  least  making  inquiry  as  to 
whether  goods  of  any  description 
which  in  the  past  you  have  heen  hand- 
ling cannot  he  obtained  as  satisfactory 
from  British  or  Canadian  concerns? 

We  would  suggesl  your  writing  to 
the  editor  of  the  Bookseller  and  Sta- 
tioner, asking  him  to  have  full  in- 
quiries instituted  and  the  results  pub- 
lished as  soon  as  possible  in  his  paper. 
Yours  very  truly, 

FRANK  WISE.  President, 

One  letter  sent  to  Mr.  Wise  in  reply 
to  the  foregoing  read  as  follows : — 

For  Heaven's  sake,  don't  start  any 
boycott  of  German  goods  till  dealers 
have  had  time  to  unload — a  great  deal 
of  imported  stuff  is  on  the  retailers' 
shelves  now,  and,  while  the  public  may 
be  glad  to  get  anything  in  these  lines 
a  year  from  now,  they  are  just  in  the 
humor  now  to  leave  these  things  on 
our  shelves  to  our  great  hurt  as  well 
as  their  own  inconvenience. 
To  that  the  following  reply  was  sent 
by  The  Macmillan  Co.: — 

We  quite  appreciate  the  comment 
on  our  circular  letter,  and  can  assure 
you  we  quite  appreciate  the  fact  that 
you  all  must  have  a  great  deal  of  Ger- 
man-made stock  on  your  shelves. 

Our  letter  was  not  written  with  the 


idea  of  starting  a  boycott  on  your 
stock,  but  to  stiffen  up  purchasers  for 
the  future  by  calling  your  attention  to 
many  lines  which  have  unwittingly 
been  purchased  from  our  present 
enemy,  where  they  could  be  purchased 
from  the  Empire  or  our  allies. 

This  circular  letter  of  ours  was  not 
written  at  all  in  a  "holier-than-thou  " 
attitude  of  mind.  We  fully  acknow- 
ledge personally  that  in  the  past  we 
have  unwittingly  bought  clothes, 
household  utensils  and  every  conceiv- 
able article,  the  profit  from  which  has 
enabled  Germans  to  buy  bullets  to 
shoot  us  with. 

We  have  no  doubt  that  you  in  com- 
mon with  many  others  will  be  able  to 
get  rid  of  your  German  stock  without 
any  loss.  Would  not  your  customers 
accept  a  frank  statement  to  the  effect 
that  you  cannot  afford  to  lose  your 
present  investment,  but  that  naturally 
you  will  not  continue  to  purchase  from 
I  hose  warring  on  us? 
Other  replies  addressed  to  Bookseller 
ml   Stationer   follow: — 

Havelock,  Ont.,  Sept.  13,  1914. 
Bookseller  and  Stationer, 
Toronto. 
Dear  Sirs, — Messrs.  Macmillan  Co. 
have  sent  out  a  circular  re  German- 
made  goods,  and  referred  us  to  you  for 
information  as  to  other  sources  of 
supply.  This  is  good,  in  as  far  as  it 
applies  to  our  future  purchases,  but 
dor  the  present  anything  in  the  nature 
of  a  boycott  of  German  goods  should 
not  be  started.  Every  retailer  in  the 
whole  Dominion  has  in  stock  a  quan- 
tity of  German  goods.  The  public  is 
just  now  in  such  a  state  of  mind  that 
it  only  needs  a  suggestion  from  the 
press  to  cause  them  to  begin  to  ask 
"Does  it  come  from  Germany?''  and 
say  "I  don't  want  it."  You  can 
readily  see  that  a  bad  state  of  trade 
can  easily  be  made  worse.  If  someone 
of  influence  would  canvass  the  daily 
press  on  this  point  it  would  be  a 
genuine  service  to  retailers. 
Yours  truly, 

A.  C.  DENIKE. 
Calgary,  Alta.,  Sept.  17,  1914. 
The  Editor  Bookseller  and  Stationer, 

Toronto,  Ont. 
Dear  Sirs, — You  have  probably  seen 
a  copy  of  the  enclosed  circular  letter 
sent  to  the  trade  of  Canada  by  that 
staunch  Imperialist,  Mr.  Frank  Wise, 
president  of  The  Macmillan  Co.  of 
Canada. 

(Continued   on    Page   53.) 


BOOKSELLER     AND      STATIONER 


53 


Rubber  Stamps  and  Their  Uses 

Something  About  the  Growth  of    the  Industry   and  the   Place  of    Rubber 
Stamps  in  the  Commercial   World. 


THK  manufacture  of  rubber  stamps 
was  and  still  is  regarded  by  the 
general  public  as  a  petty  business, 
requiring  only  a  small  capital  and  but 
little  skill,  says  a  writer  in  The  Ameri- 
can Stationer.  This  opinion  was  not 
far  wrong  until  through  many  years  of 
varying  fortunes  it  came  into  its  proper 
place  as  a  time-saving  device  for  office 
work.  The  capital  used  in  the  United 
States  to  carry  on  the  stamp  business 
and  its' allied  lines,  such  as  the  making 
of  notary  and  corporation  seals,  sten- 
cils, stamps  of  brass  and  steel,  also 
badges  of  various  kinds,  medals,  trade 
checks.,  etc.,  is  something  over  $20,000,- 
000.  The  amount  invested  in  one  city 
is  about  $50,000,  with  an  annual  output 
of  not  less  than  $150,000,  and  an  esti- 
7iiated  monthly  payroll   of  $3,000. 

Like  all  other  lines  of  trade,  it  re- 
quires more  money  each  year  to  equip 
a  new  plant.  Twenty  years  ago  an  in- 
vestment of  $200  would  make  a  fair 
start,  while  now  it  requires  from  $10,000 
to   $40,000. 

The  question  as  to  who  made  or  in- 
vented rubber  stamps  is  still  unsettled. 
The  weight  of  evidence,  however,  gives 
the  honor  to  a  man  named  Leland,  of 
Hartford,  Conn.,  whose  claim  dates  back 
to  the  early  '60s.  For  years  their  prin- 
cipal use  was  to  mark  laundry  and  print 
personal  cards,  after  which  some  genius 
conceived  the  idea  of  driving;  printers 
out  fit'  business  by  using  them  to  print 
commercial  stationery,  such  as  letter- 
heads, cards,  etc.;  and  the  quantities 
which  were  sold  for  this  purpose  are 
surprising  Some  are  still  being  sold 
for  this  use  in  small  towns  where  there 
are  no  printing  offices.  For  years  the 
selling  end  of  the  business  was  in  the 
hands  of  agents  or  canvassers,  who 
worked  on  commission  and  who,  like  the 
much-abused  book  agent,  were  ready 
talkers  and  easily  persuaded  their  vic- 
tims that  they  were  being  robbed  by 
the  printer  and  could  save  money  by 
buying  paper  and  doing  their  own  print- 
ing or  having  the  office  boy  do  it  at  odd 
times.  The  policy  of  most  stamp  makers 
now  is  to  discourage  their  use  for  this 
purpose  and  to  confine  them  to  their 
legitimate  place  as  office  labor  and  time- 
savers  and  for  emergencies,  when  there 
is  no  time  to  have  printing  done ;  also 
at  times  to  correct  mistakes  made  by  the 
printer. 

The  uses  to  which  rubber  stamps  are 
put  continue  to  stow  as  business  be- 
comes more  complex  and  the  saving  of 
times  becomes  more  and  more  important. 
While  banks,  railroads  and  large  com- 
mercial houses  are  the  greatest  users  of 


rubber  stamps,  they  are  found  in  a 
greater  or  less  quantity  in  every  office, 
store  or  place  of  business.  Banks  and 
business  houses  use  them  in  their  books 
in  various  ways.  Every  check  put 
through  a  bank  comes  back  to  the  maker 
with  from  two  to  a  half  dozen  endorse- 
ments, all  made  with  rubber  stamps. 
They  are  used  to  address  envelopes, 
shipping  tags,  marking  prices  on  goods, 
making  show  cards  for  window  displays, 
down  to  the  familiar  paid  stamp,  which 
you  see  or  would  like  to  see  on  your 
grocery  or  dry  goods  bill.  A  consider- 
able business  is  done  in  making  facsim- 
ile autograph  stamps  for  public  officers, 
whose  signatures  are  required  on  many 
documents  and  whose  business  is  mainly 
done  by  deputies;  also  the  busy  man  who 
does  not  have  time  to  sign  all  of  his  let- 
ters cat,  give  "tie  to  his  stenographer 
and  have  her  relieve  him  of  the  work 
by  using  this  stamp.  The  saving  of  time 
is  considerable,  especially  in  offices  where 
several  hundreds  of  letters  are  sent  out 
daily. 

They  are  also  used  tor  signing  circular 
letters,  bills  of  lading,  tax  receipts,  even 
to  the  signing  of  banknotes,  as  nearly  all 
national  banknotes  are  signed  with  rub- 
ber stamps.  Stamps  are  mounted  in 
various  ways  as  hand  stamps,  on  mold- 
ing, either  plain  or  with  dates-.  These 
again  are  made  in  many  styles,  for  dif- 
ferent kinds  of  work.  Special  kinds  of 
stamps  are  made  for  certain  occupa- 
tions, such  as  railway  mail  clerks, 
Freight  conductors,  station  agents,  time 
keepers,  also  for  shoe  factories,  libraries, 
breweries,  etc.  The  name  rubber  stamp 
is  a  misnomer,  as  it  is  not  a  stamp  at  all, 
but  is  really  a  stereotype  in  rubber  in- 
stead of  metal,  and  should  not  be 
stamped,  but  pressed  on  whatever  is  to 
be  marked. 

The  making  of  stamps,  while  quite 
simple,  requires  considerable  skill  and 
experience  to  produce  satisfactory  re- 
sults. Rubber  stamp  makers  get  their 
rubber  direct  from  the  rubber  mills  in 
sheet  form  about  one-eis'hth  of  an  inch 
thick.  The  rubber,  which  is  called 
stamp  gum,  is  a  compound  of  raw  rub- 
ber mixed  with  other  ingredients  to 
adapt  it  to  the  making  of  stamps,  as  it 
is  not  possible  to  make  stamps  from  the 
pure  gum.  Each  rubber  mill  has  its  own 
formula  for  making  stamp  gum  which 
it  zealously  guards.  The  quality  of  the 
gum  varies  according"  to  the  amount  of 
foreign  matter  added.  The  ideal  gum  is 
one  which  has  just  enough  added  to  make 
it  vulcanize  properly:  more  than  that  re- 
duces the  quality.  The  price  of  stamp 
gum  varies  from  $1  to  $1.75  per  pound, 


the  highest  price  being  the  most  eco- 
nomical. There  are  on  the  market  a 
number  of  cheap  grades  of  gum,  but  as 
they  are  loaded  with  weight-making  ma- 
terials it  does  not  pay  to  use  them,  for 
they  really  cost  as  much  as  the  better 
qualities,  and  the  stamps  made  from 
them    lack    wearing  qualities. 


BRITAIN'S    OPPORTUNITY    IN 
CANADA. 
(Continued  on  page  53.) 
I     believe    the    suggestion    that    he 
therein    makes    is   a    good   one,   and    1 
have   no   doubt    but    that   you    will    be 
glad  to  follow  it  up  for  the  benefit  of 
the  trade. 

Yours  truly. 

F.  E.  OSBORNE. 
Along  the  same  line  the  following  com- 
munication   from    a    recent    issue    of    the 
English    "Publishers'    Circular"    will    be 
read   with  interest: — ■ 

GERMAN    CHRISTMAS    CARDS: 
THE  OTHER  SIDE. 

To  the  Editor  of  The  Bookseller. 

Sir, — Whilst  every  patriotic  Eng- 
lishman would  desire  to  encourage 
home  trade,  it  behoves  us  to  exercise 
such  a  measure  of  discretion  as  will 
avoid  inflicting  a  grave  hardship  and 
irreparable  loss  upon  our  traders. 

Much  has  already  been  said  about 
the  selling  in  this  country  of  cards, 
calendars,  etc.,  printed  in  Germany, 
but  a  most  important  fact  has  been 
overlooked,  namely,  that  the  goods  for 
the  coming  Christmas  season,  ordered 
in  perfectly  good  faith  from  German 
firms  lie  fore  the  outbreak  of  the  war, 
have  already  been  delivered  into  the 
hands  of  the  retailers,  and  if  these 
goods  are  to  be  boycotted  by  the  pub- 
lic it  will  be  a  serious  blow,  not  to 
German  traders,  but  to  our  own  coun- 
trymen. 

Could  not  some  official   window  no- 
tice be  issued  to  the  firms  in  question, 
stating  that  whatever  goods  of  German 
origin     were    included     in     Christmas 
stock  had  all  been  purchased  in  the  or- 
dinary course  of  trade  before  the  de- 
claration of  war,  but  that  no  further 
supplies  would  be  obtained1?     Such   a 
notice  would  go  far  towards  relieving 
thousands     of  retailers    of   Christmas 
cards,    calendars,    mottoes,    etc.,    from 
the  charge  of  fostering  German  trade, 
and  would  also  have  the  effect  of  sav- 
ing   them    from    serious    loss    through 
having  stock  thrown  upon  their  hands 
as  a  result  of  misguided  public  endea- 
vour to  promote  home  industries. 
Yours  faithfully, 
MARSHALL  BROS.,  LTD., 
F.  H.  Marshall.  Director. 
47  Paternoster  Row,  London,  E.C., 
September  2,  1914. 


54 


BOOKSELLER      AND      STATIONER 


Another   Live  Western  Store  Described 

Some  Good   Points    Ab  jut  the  Store  of    R.  A.   Patrick,  Yorkton,    Saskatchewan 
— Aggressive  Methods  of  Selling  Books. 


RA.  PATRICK,  druggist,  book- 
seller and  stationer,  of  Yorkton. 
*Sask.,  devotes  the  most  prominent 
spot  in  the  store — the  showcase  nearest 
the  door — to  the  latest  novels.  How 
effectively  be  does  this  can  be  seen  in 
the  accompanying  picture.  Sporting 
goods,  fancy  goods,  stationery  and 
books,  all  secure  prominent  positions, 
being  goods  that  sell  when  displayed,  as 
distinct  from  drugs,  which  do  not  depre- 
ciate in  value  as  quickly  as  do  $1.25 
novels. 

R.  A.  Patrick  has  an  effective  way  of 
drawing  attention  to  his  books  via  the 
window.  Some  time  ago  he  spent  $88  on 
an  advertising  device — a  sort  of  magic 
lantern,  though  instead  of  using  a 
screen,  the  light  which  had  half  a  dozen 
changes  in  color,  passes  through  a  glass 
front,  on  which  are  written  catchy 
phrases,  drawing  attention  to  books  on 
sale.  Soap  and  lamp  black  are  used  for 
writing. 


The  interior  of  the  store  is  remarkable 
for  the  quality  of  fixtures.  There  are 
twelve  all-glass  silent  salesmen,  about 
4  ft.  high,  with  marble  bases.  They  are 
equipped  with  double  bottoms,  so  that 
in  busy  seasons,  like  Christmas,  these 
can  be  withdrawn  and  placed  in  the 
spaces  between  the  showcases,  thus  giv- 
ing a  much  larger  display.  As  far  as 
possible,  individual  displays  are  given  in 
each  showcase,  one  containing  fancy  sta- 
tionery, another  books,  the  next  sporting 
goods,  another  sponges,  the  next  candies, 
and  so  on  to  the  drugs. 

On  the  right  is  a  wall  case,  50  ft.  long, 
with  glass  sliding  doors,  below  which  are 
cases  opening  something  after  the  bin 
system.  These  contain  stationery  sun- 
dries, playing  cards,  pens,  etc.  Under- 
neath these  is  more  shelving,  with  glass 
sliding  doors,  for  carrying  heavy  sta- 
tionery. Drugs  are  mainly  kept  on  the 
left-hand   side  of  the  store. 

A  spiral  staircase  in  the  centre  of  the 
store  leads  to  a  gallery,  where  a  success- 
ful circulating  library  is  located.       The 


gallery  permits  toys  and  children's 
vehicles  to  be  hung  from  the  ceiling,  and 
easily  shown  to  customers,  without  being 
in  the  way.  One  end  of  the  gallery, 
where  it  is  12  ft.  wide,  is  used  exclusively 
for  toys,  which  are  contained  in  wall 
cases,  with  glass  sliding  doors.  At 
Christmas  this  business  can  be  contract- 
ed up  here,  where  the  children  will  not 


READ  THE  ADVERTISEMENTS. 

Every  merchant  should  take  time  to 
read  the  advertisements  which  come  be- 
fore him,  no  matter  in  what  paper  they 
appear.  If  he  will  do  this  carefully,  he 
will  be  fairly  well  posted  in  current 
events,  even  though  he  docs  not  read  a 
single  line  of  editorial.  Present-day  ad- 
vertisements are  written  by  the  keenest 
students  of  human  nature,  and  have, 
woven  into  them  the  things  that  appeal 
to  people.  You  make  a  mistake  if  you 
do  not  read  the  advertisements  as  well  as 
the  editorial  matter. 


View  of  R.  A.  Patrick's  Store,  Yorkton,  Saskatchewan. 


interrupt  with  the  regular  course  of  busi- 
ness below. 

The  store  of  R.  A.  Patrick  is  one  of 
th»  best  equipped  drug-stationery  stores 
in  Saskatchewan.  The  stocks  are  about 
2  to  1  of  drugs  and  sundries,  and  books 
and  stationery.  A  stock  of  books,  sta- 
tionery and  toys  worth  $7,000  is  carried. 


ADVERTISING  AND  SERVICE. 

Money  buys  advertising,  and  one  can 
make  a  lot  of  noise  with  money.  But  if 
not  accompanied  with  service,  a  day  of 
reckoning  will  come.  The  advertising 
writer  and  the  business  man  must  be 
men  of  imagination.  They  must  believe 
in  the  future  to  be  a  success — they  must 
be  optimists.  The  world  began  with 
work  and  it  will  end  with  work.  It  be- 
gan with  service,  and  it  will  end  with 
service.  Be  honest  in  your  work  and 
honest  in  your  service,  and  be  honest  in 
your  advertising. 


THE  SECOND  LOE  OF  DEFENCES. 

The  following  paragraph  from  the 
"Bookseller"  of  England,  contains  such 
sound  advice  that  it  is  reprinted  here  so 
that  the  Canadian  book  trade  may  bene- 
fit by  it:  "All  those  who  wish  to  culti- 
vate the  gospel  of  courage  and  hope  may 
usefully  be  reminded  not  to  forget  the 
excellent  refuge  and  solace  of  books;  and 
not  to  forget  that  the  purchase  of  books 
lias  its  humanitarian  side.  Let  the  motto 
for  everyone  be  not  only  'Business  as 
usual,'  but  'Reading  as  usual,'  and  then 
something  will  have  been  done  to  pre- 
serve the  second  line  of  our  national  de- 
fences— the  commercial  and  business  re- 
sources which,  after  all,  are  the  real 
foundation  of  ultimate  success.  It  is  as 
helpful  to  the  common  cause  to  support 
the  workers  at  home  as  to  maintain  those 
who  are  fighting  for  us  in  the  front  line 
abroad." 


HAROLD   BELL  WRIGHT'S    "THE 
EYES  OF  THE  WORLD." 

By  Findlay  I.  Weaver. 

REFERENCE  to  the  reports  of  the 
best  selling  hooks  for  the  past 
month  indicates  how  Harold  Bell 
Wright's  latest  book,  "The  Eyes  of  the 
World,"  has  captured  the  fiction  readers 
of  Canada  and  the  United  States  by 
storm,  this  hook  far  out-topping  all 
others  in  the  general  demand  throughout 
these  countries. 

This  is  accounted  for  in  large  measure 
by  the  reputation  which  this  author  had 
achieved  with  his  other  books,  including 
"The  Shepherd  of  the  Hills,"  "The 
Calling  of  Dan  Matthews,"  and  "The 
Winning  of  Barbara  Worth."  In  fact, 
the  advance  sales  alone  were  sufficient  to 
make  it  an  outstanding  leader  iu  both 
countries. 

The  scene  of  the  author's  latest  tale  is 
Fairlands,  in  Southern  California,  and 
the  nearby  mountains.  Early  in  the  book 
comes  this  delightful  introduction  to 
Fairlands : 

"With  a  long,  triumphant  shriek, 
the  flying  overland  train — from  the 
lands  of  ice  and  snow — from  barren 
deserts  and  lonely  mountains — rushed 
from  the  narrow  mouth  of  the  canyon, 
and  swept  out  into  the  beautiful  valley 
of  the  San  Barnardino  Valley,  where 
the  travelers  were  greeted  by  wide 
green  miles  or  orange  and  lemon,  and 
walnut  and  olive  groves — by  many 
acres  of  gardens  and  vineyards  and 
orchards.  Amid  these  groves  and 
gardens,  the  towns  and  cities  are  set; 
their  streets  and  buildings  half  hid- 
den in  wildernesses  of  eucalyptus  and 
peppers  and  palms;  while  towering 
above  the  loveliness  of  the  valley  and 
visible  now  from  the  sweeping  lines  of 
their  foothills  to  the  gleaming  white 
of  their  lonely  peaks — rises  in  blue- 
veiled,  cloud-flecked  steeps  and  purple 
shaded  canyons,  the  beauty  and  gran- 
deur of  the  mountains. 

"It  was  January,  to  those  who  had 
so  recently  left  the  winter  lands,  the 
Southern  California  scene — so  richly 
green,  so  warm  with  its  golden  sun- 
light— seemed  a  dream  of  fairyland. 
It  was  as  though  that  break  in  the 
mountain  wall  had  ushered  them  sud- 
denly into  another  world,  strange,  in- 
deed, to  eyes  accustomed   to   ice   and 


snow    and    naked    trees    and    leaden 

clouds. ' ' 

Then  follows  an  interesting  descrip- 
tion of  the  little  city  of  Fairlands  with 
its  ten  thousand  people,  of  whom,  ac- 
cording to  the  opinion  expressed  by  one 
of  the  characters  of  the  story,  perhaps 
nine  thousand  nine  hundred  and  ninety- 
nine  had  never  really  seen  the  beauties 
of  the  mountains  which  surrounded  the 
•  city. 

Fairlands  was  like  most  cities,  in  that 
people  of  different  classes  lived  in  differ- 
ent sections,  yet  it  was  distinctive  in 
this  respect,  in  that  the  social  rating 
was  largely  marked  by  altitude — plebeian 
business  together  with  those  who  work- 
ed, being  on  the  lowest  levels,  within  the 
corporate  limits,  while  the  heights  were 
occupied  by  Fairlands'  pride,  the  other 
citizens  being  fairly  graded  between 
these  two  extremes  by  the  social  levels 
they  occupied,  thus  enabling  each  in 
turn  to  look  down  upon  his  neighbor. 

Up  among  the  people  forming  the 
social  apex  was  the  domain  of  the 
Taines.  The  Taine  family  and  their 
close   associates  with   their  principles  of 


life,  or  rather  lack  of  them,  constitute 
the  object  lesson  of  what  the  author 
seeks  to  accomplish  in  this  book — that  is, 
to  score  against  the  scavenger  curse  in 
modern  literature  and  art,  but  tb«  at- 
tendant details  of  this  process  are  such 
as  to  make  the  book  somewhat  of  a  para- 
dox, the  reader  finding  it  difficult  at 
times  to  refrain  from  classing  it  with 
certain  others  whose  authors  had  no 
thought  of  having  their  books  accepted 
by  the  public  as  forming  part  of  any 
crusade  whatsoever. 

The  hero  of  the  book  is  Aaron  King, 
a  young  artist,  who,  for  a  time,  comes 
under  the  blight  of  the  Taines'  outlook 
on  life,  but  who,  coming  into  touch  with 
Sibyl  Andres,  a  most  lovable  girl  and  a 
true  daughter  of  the  mountains,  un- 
tainted by  the  influence  of  all  that  is  un- 
wholesome in  modern  society,  falls  in 
love  with  the  girl.  This  experience,  aid- 
ed by  the  helpful  counsel  of  one  of  the 
other  principals,  Conrad  Lagrange,  a 
popular  author,  who  had  himself  yielded 
to  the  temptation  from  which  H  seeks 
to  save  his  friend,  eventually  accom- 
plishes the  redemption  of  the  ai   ist. 


Bookseller  and  Stationer's  Record  of 
Best  Sellers 


CANADIAN  SUMMARY. 

Fiction. 

1,  Byes  of  the  World.   H.  B.   Wright..  150 

2.  The   Fortunate  Youth.  W.   J.   Locke.     46 
:;.  Vou    Never    Know    Tour    Luck.      Sir 

Gilbert    Parker    38 

4.  The     Insiiic    of    the    Cup.       Winston 

Churchill    3G 

5.  The   Price  of  Love.    Arnold   Bennett.     20 
C.  Diane     of     the     Green     Van.      Leona 

Dalrymple    19 

BEST  SELLERS  IN  I'MTEI)  STATES. 

1.  The  Eyes  of  the  World.     Wright. 

2.  Pollyanna.     Porter. 

3.  Laddie.     Stratton-Forter. 

4.  The   Salamander.     Johnson. 

5.  'I'lio    Inside  of  the  Cup.     Churchill. 
(i.  The    Victim.     Dixon. 

PUBLISHERS'  BEST  SELLERS. 

Macmlllan  Co. — 

1.  Old    Mole. 

2.  Mutiny   of  the  Elsinore. 

3.  Saturday's    Child. 


Thomas    Nelson   &   Sons — 

1.  Universal    Hand    Atlas. 

2.  The   War   in   the   Air. 

3.  The  Anglo-German    Problem. 

The  Copp,  Clark   Co.— 

1.  Nancy    the   Joyous. 

2.  Little    Eve    Edgarton. 

3.  Diane    of   the   Green    Van. 

S.  B.  Gundy— 

1.  Bambi. 

2.  World's    End. 

3.  The    House    in    Demetrius    Road. 

Thos.  Langton — 

1.  The   Man    and   the    Moment. 

2.  The  Palace  of  Darkened  Windows. 

3.  T>>e  Quitter. 

Hoddor    &    Stoughton — 

1.  How    the   War   Began. 

2.  Seeds    of    Pine. 

3.  The    Laughing    Cavalier. 

The    Musson    Book    Co..    Limited — 

1.  The    Auction    Block. 

2.  The    Letter   of   the   Contract. 

3.  Price   of  Love. 


56 


BOOKSELLER      AND      STATIONER 


The  best,  chapters  of  the  tale  are  those 
in  which  the  action  takes  place  in  the 
mountains,  there  being  an  impression  of 
actually  breathing  a  purer  air  in  getting 
away  from  the  atmosphere  surrounding 
the  home  of  the  Taines. 

Not  the  least  element  going  to  make 
up  the  merit  of  the  book  are  the  pas- 
sages descriptive  of  the  mountains  and 
expressive  of  their  influence — as  for 
instance : 

"The  mountains" — he  continued, 
with  his  eyes  upon  the  distant  heights 
— "are  not  seen  by  those  who  would 
visit  them  with  a  rattle  and  clatter 
and  rush  and  roar — as  one  would  visit 
the  cities  of  men.  They  are  to  be  seen 
only  by  those  who  have  the  grace  to 
go  quietly;  who  have  the  understand- 
ing to  go  thoughtfully;  the  heart  to  go 
lovingly;  and  the  spirit  to  go  worship- 
fully.  They  are  to  be  approached,  not 
in  the  manner  of  one  going  to  a  horse 
race  or  a  circus,  but  in  the  mood  of 
one  about  to  enter  a  great  cathedral ; 
or,  indeed,  of  one  seeking  admittance 
to  the  very  tli rone-room  of  God.  When 
going  to  the  mountains,  one  should  lake 
time  to  feel  them  drawing  near.  They 
are  never  intimate  with  those  who 
hurry.  If  possible,"  insisted  the 
speaker,  smiling  gravely  upon  his  com- 
panion— "one  should  always  spend,  at 
least,  a  full  day  in  the  approach.  Be- 
fore entering  t  lie  immediate  presence 
of  the  hills,  one  should  first  view  them 
from  a  distance,  seeing  them  from 
.  base  to  peak — in  the  glory  of  the 
day's  beginning,  as  they  watch  the 
world  awake;  in  the  majesty  of  full 
noon,  as  they  maintain  their  calm 
above  the  turmoil  of  the  day's  doing; 
and  in  the  glory  of  the  sun's  depart- 
ure, as  it  lights  last  their  crests  and 
peaks.  And  then,  after  such  a  day, 
one  should  sleep,  one  night,  at  their 
feet. ' ' 

"The  Kyesof  the  World' '  is  most  read- 
able, well  told,  and  carried  through  with- 
out any  lapse  of  interest,  the  chief 
criticism  to  which  it  throws  itself  open 
being  the  overwrought  portions  which 
depict  the  evils  in  the  social  fabric  of 
the  day,  at  which  the  author's  blows  are 
aimed,  this  being  all  the  more  apparent 
because  the  scavenger  in  literature,  with 
his  prototype  in  art,  come  in  for  so  much 
attention,  the  result  being  lurid  pas- 
sages that  are  essentially  distasteful  and 
objectionable. 

WOULD    TAKE   TOO   MANY   PAGES. 

Author — 1  have  written  a  novel,  en- 
tiled "What  a  Woman  Wants."  Can 
you    publish   it? 

Publisher — I  fear  not.  We  are  not 
undertaking  anything  that  runs  over 
600  pages. 


Books  of  Special  War 
Interest 

There  Are  Many  Volumes  That 

Can    he    Sold    Readily   at 

This  Time  by  Special 

Effort  on  the  Part 

of  Booksellers. 

THERE  are  many  volumes  which 
could  be  featured  in  a  "war 
window"  of  books  for  which  the 
present  European  conflict  creates  a  de- 
mand. Some  of  these  deal  directly  with 
this  war  and  questions  it  has  raised. 
The  publishers  displayed  commendable 
enterprise  is  having  these  books  on  the 
market  so  promptly.  Other  volumes, 
while  not  bearing  directly  on  this  war, 
are  of  such  a  nature  as  to  include  them 
in  the  interest  created  by  this  war — such 
for  instance  as  "The  Iron  Year,"  by 
Walter  Bloem,  depicting  the  Franco- 
German  struggle  of  1870.  This  is  pub- 
lished in  Canada  by  Bell  &  Cockburn, 
wlio  have  also  published  "When  William 
Came. "'  by  II.  II.  Munro  (Saki.)  being  a 
story  of  London  "under  the  Hohenzol- 
lerns,"  after  the  great  invasion.  "Little 
Wars,"  by  H.  G.  Wells,  published  by  the 
same  house,  is  similar  to  this  author's 
previous  book,  "Floor  Games,"  en- 
abling children  to  amuse  themselves, 
the  volume  having  an  appendix  show- 
ing how  a  Kriegspiel  of  real  educational 
value  for  military  officers,  may  be  de- 
veloped out  of  the  amusing  methods  of 
"Little  Wars."  There  are  twenty 
photographs  of  little  battlefields  and  a 
hundred  marginal  drawings.  This  house 
has  put  out  Arnold  White's  "The  Navy: 
Tts  Place  in  British  History,"  and  in 
the  People's  Books  is  "Everybody's 
Book  of  the  Navy,"  by  Charles  Eldred. 

As  Canadian  representatives  for  the 
military  publication  branch  of  the 
British  Government.  Bell  &  Cockburn 
have  an  extensive  list  of  military  books, 
many  of  which  will  appeal  to  the  gen- 
eral reader  and  these  official  publications 
include  a  valuable  set  of  six  war  office 
maps  showing-  all  the  forts  and  territory 
covered  by  the  present  war. 

Price  Collier's  "Germany  and  the 
Germans,"  and  "England  and  the  Eng- 
lish," issued  by  McClelland.  Goodchild 
iV.  Stewart,  together  with  their  other 
books,  "The  Secrets  of  the  German  War 
Office,"  David  Starr  Jordan's  "War  and 
Waste,"  H.  G.  Wells  remarkable  ro- 
mance entitled  "The  World  Set  Free," 
foreshadowing  Europe's  Armageddon,  the 
same  author's  "The  War  in  the  Air," 
published  by  Nelson's;  Nelson's  "Uni- 
versal Hand  Atlas,"  Newne's  "War  of 
Nations,"  and  "Army  and  Navy," 
weeklies,  are  other  publications  which 
suggest  themselves  and  many  others  are 


mentioned  in  the  following  paragraphs, 
providing  suggestions  of  practical  value 
to  dealers  anxious  to  make  the  most  of 
the  opportunities  for  bookselling,  which 
the  present  situation  affords: — 

Cassell  &  Co.  are  bringing  out  a  cheap 
edition  of  Prince  Yon  Buelow's  "Im- 
perial  Germany. ' ' 

Walter  Wood's  striking  novel,  "The 
Enemy  in  our  Midst,"  is  to  be  brought 
out  by  John  Long,  of  London,  at  the 
popular  price  of  Is.  It  is  a  remarkable 
story  of  a  German  raid  on  England,  and 
forms  in  many  respects  a.  most  striking 
parallel  to  the  actual  state  of  things  to- 
day. 

•■Air  Craft  and  War,"  by  J.  M. 
Spaight,  throws  a  great  deal  of  light  on 
the  tactics  of  air  craft  in  the  great 
European  conflict.  This  is  a  new  Mac- 
millan  book. 

The  Musson  Book  Co.  have  just  put 
out  an  eighth  edition  of  Prof.  Cramb's 
"Germany  and  England."  Of  this  book 
Lord  Roberts  has  said:  "Everyone  who 
wishes  to  understand  the  present  crisis 
should  read  this  book,  as  nowhere  else 
are  the  forces  which  led  to  the  war  so 
clearly  set  forth."  This  volume  is  char- 
acterized as  a  reply  to  Bernhardi. 

Quite  a  stir  was  made  by  the  war 
books  published  by  the  Daily  Telegraph, 
of  London,  England,  the  Canadian  sale 
of  which  is  in  the  hands  of  Hodder  & 
Stoughton,  Limited.  These  include 
"How  the  War  Begun."  by  W.  L.  Cort- 
nev  and  J.  M.  Kennedy,  being  Britain's 
justification  before  the  bar  of  history. 
Others  are:  "The  Fleets  at  War,"  by 
Archibald  Hurd.  "The  Campaism  of  St. 
Ann's"  by  George  Hooper,  and  this  will 
shortly  be  followed  by  "The  Campaign 
Around  Liesre."  The  accompanying  il- 
lustration shows  one  of  a  series  of  wall 
hangers  just  introduced  by  TTndder  & 
Stoughton,  Limited.  The  titles  of  the 
others  are  "A  Prayer  for  the  Sailors 
and  Soldiers  of  the  King"  and  "Bring 
Me  My  Garibaldi  Cap."  The  same  house 
has  just  issued  a  portfolio  containing 
sepia  pictures  of  King  George  in  the  uni- 
form of  sin  admiral.  Lord  Kitchener,  Ad- 
miral Jellicne  and  Sir  John  Frenrdi.  This 
will  be  followed  by  other  similar  port- 
folios with  pictures  of  war  notables. 

"Why  Britain  Is  at  War."  is  the  title 
of  a  book  published  nt  ten  cents  just 
brought  out  by  t^e  Macmillan  Co.  The 
author  is  Sir  Fdward  Cooke,  the  bio- 
grapher of  Buskin  and  of  Florence 
Ni2'htin"'nle.  Thi«  volume  sets  forth  the 
causes  ard  issues  of  the  war  find  is  in 
fact  a  resume  of  the  White  Papers.  An- 
other war  berk  put  out  by  the  same  pub- 
lishers is:  "The  Meaning  of  War — For 
Labor — Freedom — Country,"  by  Fred- 
eric Harrison. 


BOOKSELLER      AND      STATIONER 


John  Lane,  London,  will  issue  a  col- 
lection of  poems  on  the  war  that  have 
recently  appeared  in  the  papers,  the  pro- 
fits going  to  the  Prince  of  Wales'  Fund. 
The  same  house  is  to  issue  '"'Austria, 
Her  People  and  Their  Homelands,"  by 
James  Roker,  giving'  a  graphic  descrip- 
tion of  the  strange  mixture  of  races 
making  up  this  empire. 

"The  Foundations  of  Strategy*'  lias 
been  issued  by  George  Aden  &  Unwin 
in  their  Special  Campaign  Series.  This 
publishing  house,  by  the  way,  is  retain- 
ing its  full  staff  with  no  restrictions  in 
pay. 

Cassell  &  Co.  have  published  "The 
Secret  of  the  Empress,"  by  Countess 
Landi,  daughter  of  the  late  Empress  of 
Austria.  Her  book  contains  character 
sketches  of  Emperor  Francis  Joseph,  the 
murdered  Archduke  Franz  Ferdinand, 
the  new  heir  to  the  throne  Archduke 
Karl  Franz,  as  well  as  other  royal  per- 
sonages. 

A  collection  of  Patriotic  Poems  sel- 
ected by  R.  M.  Leonard  will  be  issued 
by  the  Oxford  University  Press  in  their 
series  of  "Oxford  Garlands." 

"Memoirs  of  the  Kaiser's  Court"  by 
Annie  Topham  will  be  issued  by  Methueu 
&  Co.  Miss  Topham  for  some  years  held 
a  residential  position  in  the  German 
Court.  This  house  has  published  an- 
other volume  of  special  interest  at  this 
time,  being  "The  Handbook  of  Nurs- 
ing." by  Miss  M.  N.  Oxford. 

"War  Rights  on  Land,"  by  J.  M. 
Spai-ht,  is  a  Macmillan  publication, 
which  answers  many  questions  which  na- 
turally arise  in  the  public  mind:  I'm-  in- 
stance: What  rights  lias  a  country 
against  the  possessor  of  property  of  resi- 
dent citizens  of  a  hostile  country  at  the 
outbreak  of  war?  May  the  residential 
portions  of  a  city  be  shelled?  Why  may 
you  not  poison  water?  The  answers  to 
these  and  other  important  questions  make 
most  interesting  reading. 

A  "Strategical  Map  of  the  Countries 
Bordering  on  the  North  Sea"  lias  been 
issued  by  Sifton  Praed  &  Co.,  of  London 
and  also  a  large  scale  map  of  part  of 
North-East  France  and  part  of  Belgium, 
covering  the  most  important  parts  of  the 
present  theatre  of  war. 

The  Bishop  of  London's  sermon 
preached  in  St.  Paul's  Cathedra]  after 
the  outbreak  of  war.  has  been  issued  in 
pamnhlet  form  by  Wells  Gardiner,  Dar- 
ton  &  Co. 

"Quit  You  Like  Men"  is  the  title  of 
a  booklet  for  private  devotion,  issued 
by  the  Methodist  Publishing  House  of 
London.  For  the  army  the  binding  is 
red  and  for  the  navy  blue,  and  each  bears 
the  inscription,  "Wesleyan  Methodist 
Church:  An  Active  Service  for  God  and 
Kin-  ' ' 

"The  Mainsprings  of  Russia,"  by 
Hon.    Horace   Baring   has   been   put   out 


by  Nelson's.  it  is  a  comprehensive 
work  which  is  especially  interesting  just 
now.  The  author  brings  Russia  and  the 
Russians  vividly  before  the  reader.  The 
book  is  written  with  a  light  touch  and 
is  free  from  the  oppressive  details  of 
the  statistical  review  and  tourist's 
guide.  It  passes  in  review  the  salient 
features  of  Russian  national  life  and 
leaves  the  reader  in  a  sympathetic  at- 
titude of  mind  toward  the  race  that  is 
now  pouring  across  the  German  and  Aus- 
trian frontiers  engaged  in  a  fight  to 
the  death  with  the  tyranny  of  the  Hoh- 
enzollerns. 

John  Murray,  the  London  publisher. 
has  issued  an  important  book  by  Archi- 
bald Hurd  and  Henry  Castle,  entitled 
"German  Sea  Power:  Its  Rise  and 
Economic  Basis."  It  is  a  most  informa- 
tive volume. 

Chatto  &  Windus,  London,  have  pub- 
lished "Poems  of  the  Great  War."  con- 
taining, besides  Dr.  Robert  Bridges'  con- 


Showlng  the  cover  design   of  one  of   Newnes' 
War  Weeklies. 


tributions,  poems  by  Laurence  Binyon, 
G.  K.  Chesterton,  Maurice  Hewlett, 
Rudyard  Kipling,  Henry  Newbolt,  Al- 
fred Noyes,  and  other  eminent  authors. 
The  price  will  be  one  shilling  net,  and 
the  entire  profits  will  be  handed  over  to 
the  Prince  of  Wales'  National  Relief 
Fund. 

A  similar  volume  is  being  put  out  by 
the  John  Lane  Co.,  the  proceeds  to  go  to 
the  same  fund. 

Samps, m,  Low,  Marston  &  Co.,  Ltd., 
announce  for  immediate  publication 
"How  to  Identify  British  War  Ships," 
by  Fred  T.  Jane.  It  will  consist  of  sil- 
houettes of  every  class  of  vessel  in  the 
British  Navy,  together  with  particulars 
of  their  tonnage,  armaments,  etc.  It  is 
to  be  issued  at  the  popular  price  of  one 
shilling  net,  and  is  expected  in  a  few 
days. 

Werner  Laurie,  Ltd.,  of  London,  are 
publishing   "The   ABC    Guide   to   the 


Great  War,"  by  Edmund  B.  d'Auvergne, 
late  South  African  Light  Horse,  and 
author  of  "The  English  Castles."  The 
work  includes  a  detailed  colored  map  of 
the  seat  of  war  in  Europe;  it  will  be  an 
aid  to  the  understanding  of  every  daily 
paper,  and  has  been  compiled  by  a 
literary  man  who  at  the  same  time  knows 
thoroughly  by  experience  the  science  of 
war;  "A  War  Cookery  Book  for  the 
Sick  and  Wounded";  a  popular  edition 
of  "The  Aeroplane  in  War,"  by  Claude 
Grabame-White  and  Harry  Harper. 

The  war  affords  an  unprecedented  op- 
portunity for  selling  Baedeker  guide 
books,  especially  those  dealing  with  the 
countries  engaged  in  the  conflict.  In 
the  first  place  at  present  would  come 
Belgium  and  Holland,  in  view  of  the 
magnificent  defence  put  up  by  the  Bel- 
gians. Then  might  follow  the  various 
important  sections  dealing  with  Ger- 
many (four  volumes).  There  are  three 
volumes  dealing  with  France,  to  one  of 
which,  treating  of  Northern  France 
from  Belgium  westwards,  especial  atten- 
tion might  be  called.  Then,  of  course, 
there  are  the  three  volumes  on  Austria- 
Hungary,  Russia,  Norway,  Sweden,  and 
Denmark.  The  remarkable  series  of 
maps  and  plans  included  in  each  volume 
adil  to  their  value. 

Browsing  around  in  the  Toronto  News 
Co.'s  warehouse  in  search  of  ideas  that 
might  be  of  assistance  to  retailers,  a  rep- 
resentative of  Bookseller  and  Stationer 
observed  a  number  of  items  that  sug- 
gested themselves  as  evidently  suitable 
tor  extra  effort  mi  the  part  of  the  dealers 
at  this  time  owing  to  interest  created  by 
the  European  war.  Notable  among  these 
were  war  books  and  war  maps.  For  in- 
stance, "The  World's  War  Manual." 
"The  Scientific  American  War  Issue." 
"The  British  Navy  War  Son-  Album,' r 
"The  British  Army  War  Son-  Album," 
the  issue  of  the  New  York  Times  giving 
the  famous  White  Papers  complete.  The 
war  gazetteer  of  the  New  York  Post  and 
special  illustrated  publications  in  weekly 
parts  dealing  with  the  war,  besides  a 
number  of  new  illustrated  weekly  papers 
that  have  sprung  into  existence  by  rea- 
son of  the  outbreak  of  war,  these  includ- 
ing "The  War  Budget."  "The  War  Il- 
lustrated." "The  War  Pictures,"  "The 
War"  (Nelson's),  "The  Penny  War 
Weekly,"  and  "The  Illustrated  War 
Times  of  Montreal." 

Kirkpatrick 's  "War,  What  For,"  was 
reported  as  the  book  in  greatest  demand 
in  the  public  library  in  the  week  ending 
September  16. 

The  Pa-e  Company  report  that  owing 
to  the  political  disturbances  among  the 
European  powers  the  demand  for  their 
popular  travel  books  has  -reatly  in- 
creased, the  call  for  Nevin  0.  Winter's 
authoritative  work  on  "The  Russian 
Empire  of  To-day  and  Yesterday,"  be- 
in-  especially  large. 


58 


BOOKSELLER      AND      STATIONER 


Of  Canadian  Interest 

New  and  Forthcoming  B^oks 

THOROUGHLY  Canadian  and  Im- 
perial, and  an  all-round  creditable 
volume,  is  the  Imperial  Year  Book 
for  Canada,  1914-15,  the  first  edition  of 
which  was  published  recently.  This  new 
national  annual  gives  sufficient  informa- 
tion about  Canada's  past  to  enable  the 
reader  to  see  the  facts  of  her  present  in 
true  perspective,  and  it  sets  forth  in  a 
simple  and  concise  way  Canada's  posi- 
tion in  the  Empire  and  the  Empire's  re- 
lation to  the  Dominion.  It  is  unique  in 
many  particulars,  and  consequently  it 
does  not  interfere  with  similar  Canadian 
publications  already  established,  but 
really  supplements  their  work,  following 
its  own  furrow  in  a  field  of  national 
literature.  The  book  is  not  only  instruc- 
tive, but  is  also  interesting  and  inspir- 
ing. Hence,  it  will  make  a  wide  appeal. 
Its  aim  and  scope  are  best  expressed 
in  the  editor's  preface.  "In  the  Im- 
perial Year  Hook,"  he  says,  "I  have 
tried  to  give  a  concise  and  comprehens- 
ive review  of  Canadian  life  and  activity 
since  Confederation,  to  show  Canada's 
present  position  as  a  nation,  and  her 
status  as  a  self-governing  Dominion,  to 
outline  the  constitutions  and  resources 
of  her  sister  Dominions  and  the  other 
dependencies  of  the  Empire,  and  to  give 
comparative  statistics  of  the  trade  rela- 
tions between  the  various  parts  of  the 
Imperial  domain,  and  particularly  of 
those  affect in g  Canada." 

The  business  man  will  find  the  Im- 
perial Year  Book  useful  to  him  at  every 
turn.  For  instance,  it  furnishes  Can- 
adian trade  returns  in  ten-year  periods 
since  Confederation,  in  addition  to 
copious  details  of  the  present  commer- 
cial position  of  the  Dominion.  In  the 
provincial  sections  there  are  separate 
commercial  and  general  statistics  for 
each  province.  Considerable  space  is  de- 
voted to  the  National  Debt.  Railways 
and  canals  are  treated  at  great  length, 
with  every  cent  of  federal,  provincial 
and  municipal  aid  shown.  A  detailed  re- 
cord of  Canadian  labor  disputes  is  in- 
cluded. One  finds  also  a  list  of  British 
consuls  throughout  the  world,  and  the 
most  recent  statements  of  Canada's 
trade  with  other  parts  of  the  Empire. 

The  book  will  interest  the  political  work- 
er especially,  with  its  historical  sketch  of 
Confederation,  the  scores  of  pages  de- 
voted to  matters  constitutional  and  ad- 
ministrative and  the  section  given  to 
thorough  election  statistics.  These  fur- 
nish a  compact  armory  of  weapons  for 
campaign   use. 

Ten  pages  are  assigned  to  Canadian 
records  and  championships  in  sport  and 
athletics. 

Religion    arid    education    .are     treated 


both  by  the  historical  and  the  statistical 
method,  and  there  are  historical  sketches 
of  the  universities. 

The  paramount  question  of  defence, 
both  Canadian  and  Imperial,  is  handled 
with  a  fullness  that  should  satisfy  the 
most  fervent  patriot.  The  name,  ton- 
nage, horse-power  and  armament  of 
every  vessel  in  the  Imperial  Navy  are 
given. 

The  headings  and  sub-headings  are  all 
printed  in  bold  type.  There  is  no  pain- 
fully small  type  or  overcrowding.  The 
general  arrangement  is  clear  and  pro- 
gressive, while  the  eleven-page  index  is 
remarkably    complete. 

It  is  interesting  to  observe  that  three 
years  were  spent  in  the  preparation  of 
this  compact  volume  of  576  pages.  It 
may  be  styled  a  whole  reference  library 
condensed   into  small  limits. 


RIDGWELL    CULLUM, 
Author   of   "The    Way   of   the   Strong." 

The  goldfields  of  the  Yukon,  and  the 
wheat  fields  of  Western  Canada  form 
the  background  on  which  Mr.  Cullum  has 
painted  a  picture  of  the  struggles  of 
primitive  man  with  the  forces  of  Nature. 
Elemental  passion,  intense  action,  and 
mystery  are  interwoven  to  make  a  pic- 
ture that  grapples  and  holds  the  atten- 
tion like  hoops  of  steel.  The  love  story 
ul  Monica  and  Alexander  Hendrie,  the 
wheat  king,  looms  large  on  the  canvas. 
Mr.  Cullum 's  gift  of  narration  and 
power  in  character  drawing  are  shown 
in  their  fullest  development.  It  is  a 
story  such  as  a  man  writes  but  once  in  a 
lifetime. 

Special  interest  attaches  to  the  new- 
book,  "Dia,"  by  Jane  Stocking,  be- 
cause the  authoress  is  a  Canadian, 
being  the  daughter  of  one  of  the  direc- 
tors of  the  Canadian  Pacific  Railway. 
Much   of   the   action   of  the   story   takes 


place  in  Hong  Kong,  and  it  gives  a  won- 
derful insight  into  life  and  conditions  in 
the  far  east.  The  book  is  characterized 
as   a   true  love  story. 

Jacob  Fisher,  author  of  "The  Quit- 
ter," published  by  Thos.  Langton,  of 
Toi-onto,  is  a  Canadian.  His  new  book 
is  a  tale  of  the  Canadian  North-West. 

In  "Hoof  and  Claw,"  Chas.  G.  D. 
Roberts  makes  another  addition  to  those 
stories  of  animals  with  which  he  has  for 
many  years  pleased  a  large  and  growing 
audience.  It  contains  more  than  a  dozen 
stories,  in  which  the  chief  actors  are 
bears,  wolves,  moose,  lynx,  birds  and 
other  denizens  of  the  woods  and  streams. 

Percival  J.  Cooney,  author  of  "Dons 
of  the  Old  Pueblo,"  published  by  Rand 
McXally  &  Co.,  was  born  in  Peter- 
borough, Canada,  thirty-eighl  years  ago. 
As   a  hoy   he   worked   in   a  lumber  mill, 


THE  PATROL 

of  the 

SUN  DANCE 

TRAIL 

RALPH  CONNOR 


Ralph    Ccrnnor'8    New   Book. 

putting  himself  through  high  school. 
Some  years  later,  after  leaving  Ottawa 
University,  Mr.  Cooney  became  a  teacher 
in  a  Government  Industrial  School  for 
Indians.  Then  he  traded  in  furs  in  the 
country  north  of  Lakes  Huron  and  Su- 
perior, after  which  he  taughl  in  the  city 
schools  at  Butte,  Montana;  studied  at 
the  Pratt  Art  Institute,  Brooklyn,  and 
returned  to  Montana  in  1903,  where  he 
organized  an  independent  political  move- 
ment that  later  captured  the  city  and 
county  government.  In  1904  he  was  back 
in  the  school-room,  taking  charge  of  the 
Industrial  department  of  the  high  school 
at  Deadwood,  South  Dakota;  later  on  he 
edited  the  "Deadwood  Daily  Telesram," 
and  finally  went  to  California  where  he 
gathered  the  material  for  his  novel, 
which,  by  the  way,  is  the  only  thing  in 
fiction  that  covers  one  of  the  most  in- 
teresting periods  of  American  history, 
the  "Conquest"  of  California. 

The  early  days  of  Toronto  are  of  in- 
terest not  only  to  Torontonians,  but  to 
Canadians  generally,  and  especially  the 
people  of  Ontario,  because  of  their  his- 
torical significance,  and  consequently 
Georire  Millner's  historical  novel,  "The 
Sergeant  of  Fort  Toronto,"  the  jacket 
of  which  is  illustrated  here,  will  be  sure 
of  a  -.'ood  reception. 

It  is  a  romance  of  the  time  when  Louis 
XV.  was  King  of  France,  in  which  an 
old      soldier,      grizzled      and      scarred, 


BOOKSELLER   AND   STATIONER 


59 


the  sergeant  at  a  lonely  outpost 
of  New  France,  saves  the  girl  he  loves 
from  the  clutches  of  his  superior  officer. 
It  is  a  tale  of  life  when  military  law 
reigned  supreme,  except  for  the  rare  in- 
tervention of  civil  authority;  and  tells 
how  Captain  de  Celeron,  the  officer  com- 


THE  SERGEANT  OF 
TORONTO 


GEORGE  E  MILLNER 


manding  at  Fort  Toronto,  in  his  mad 
pursuit  of  the  storekeeper's  daughter, 
came  into  conflict  with  the  Abbe's  sec- 
retary, a  visitor  at  the  fort,  later  on 
stricken  dead  of  heart  disease,  and  how 
Sergeant  Pere,  in  desperate  straits  at 
that  event,  endeavors  successfully  to 
save  the  maid  lie  loves. 

A  book  that  should  prove  a  valuable 
addition  to  natural  history  literature  is 
"The  Canadian  Bird  Book,"  by  Chester 
A.  Reed,  S.  B.,  author  of  "Bird  Guide," 
Parts  I  and  II.,  "Western  Bird  Guide," 
"Wild  Flowers,"  "East  of  the  Rock- 
ies," etc.  Mr.  Reed's  new  bird  book  is 
the  most  complete  guide  he  has  yet  made. 
It  contains  illustrations  in  colors  of 
more  than  seven  hundred  birds  of  all 
varieties  from  all  parts  of  the  country 
which  show  the  birds  more  than  an  inch 
in  height  so  that  every  detail  of  real  life 
is  faithfully  reproduced.  Tn  addition  to 
these  illustrations  in  color  there  are 
many  hundred  more  showing  the  eggs  in 
life  size,  and  numerous  unusual  photo- 
graphs of  birds  in  flight  and  in  their 
natural  haunts.  The  descriptions  are 
given  in  great  detail,  showing  the  Latin 
names,  the  colors  of  the  birds,  their  size 
and  general  appearance,  their  eggs  and 
nests,  the  range  of  their  habitat  and 
their  habits.  Musson's  are  the  publish- 
ers. 

J.  C.  Snaith  has  written  a  new  Shake- 
spearean novel,  called  Anne  Feversham. 
It  is  based  on  "As  You  Like  It." 
Thomas  Langton  is  the  publisher  in 
Canada  and  the  date  of  publication  is 
September  18. 


The  Circulating 
Library 

How  This   Branch  of  the   Business 

Is  Cared  for  in  the  Hudson's  Bay 

Company's  Store  at  Calgary. 

The  accompanying  illustration  shows  a 
corner  of  the  circulating  library  in  the 
Hudson's  Bay  Co. 's  store,  Calgary.  It 
occupies  a  portion  of  "The  Ren- 
dezvous," a  gallery  overlooking  the 
ground  floor,  which  is  furnished  gor- 
geously, with  solid  mahogany  fixtures, 
costly  lounges  and  chairs,  and  laid  with 
rich  Wilton  carpet.  The  word  Rendez- 
vous is  a  happy  one,  as  this  is  the  meet- 
ing place  of  well-to-do  Calgarians.  The 
library,  therefore,  occupies  a  strategical 
position,  being  a  pleasant  retreat  for 
book-lovers.  As  seen  in  this  picture, 
easy  wicker  chairs  are  at  the  disposal  of 
those  wishing  to  tarry  a  while.  The  de- 
partment has  developed  sufficiently  to 
warrant  the  placing  of  more  racks  along 
the  floor.  Only  books  in  demand  are 
found  in  the  shelves,  and  a  small  charge 
is  made  for  the  loan  of  them. 

In  the  centre  of  the  picture  is  the 
office  of  the  manageress,  with  a  counter 
and  wicket,  at  which  books  are  ex- 
changed and  fees  paid.  Miss  Thompson, 
who  has  charge  of  both  hook  and  sta- 
tionery departments,  has  successfully 
operated  tins  work  in  several  of  the 
Hudson's  Bay  Co.'s  stores. 


PSYCHOLOGY     OF      STORE 
PLANNING. 

The  basement  of  a  store  was  formerly 
regarded  merely  as  a  cellar,  fit  for  stor- 
age, packing  boxes,  etc  Then  came  a 
merchant  of  the  present  day,  gifted  with 
an    imagination    to    an    unusual    degree, 


who  recognized — though,  perhaps,  not  in 
these  terms — that  the  customer  was 
guided  by  sub-conscious  control,  and  ar- 
gued that  the  lack  of  effort  in  going 
down  stairs  would  appeal  to  the  sub- 
consciousness, and  that  the  glimpse  of 
displays  seen  at  the  foot  of  the  stairs 
would  lead  customers  to  the  basement, 
notwithstanding  the  low  ceiling,  the  im- 
perfect ventilation  and  the  absence  of 
daylight.  This  merchant  has  lived  to 
see  not  only  a  daily  attendance  on  a 
basement  floor  ten  or  a  dozen  times 
greater  than  that  on  the  average  floor 
above  the  first,  but  also  to  see  his  dis- 
covery copied  by  practically  every  store 
in  the  land.  The  real  gist  of  his  dis- 
covery was  that  sub-conscious  control 
leads  us  to  do  the  easy  thing  first 
(namely,  going  down  stairs),  without 
reckoning  with  the  next  problem,  which 
was,  of  course,  getting  out  of  the  base- 
ment.— Gassier 's   Magazine. 

m 

Optimism  is  a  mighty  good  business 
lubricant,  and  the  retail  stationer  who  is 
always  cheerful  is  likely  to  be  more  suc- 
cessful in  attracting  trade  than  the  pessi- 
mist who  is  continually  croaking  about 
business  being  bad,  almost  invariably 
presenting  a  woebegone  countenance. 

HI 

"LEST  WE  FORGET." 

We  need  to  be  reminded  quite  as  much 
as  to  be  informed.  Memory  has  been 
jocularly  described  as  "the  thing  we 
forget  with."  Out  of  sight  is  apt  to  be 
out  of  mind. 

An  advertiser  who  relies  on  the  mem- 
ory of  the  public  leans  on  ;i  broken  reed. 
The  absence  of  its  advertising  from  the 
newspapers  lias  been  the  beginning  of 
the  end  witli  many  a  firm.  "The  present 
suitor  hath  ever  the  advantage  over  the 
absent  lover." 


Circulating  Library   in  Hudson's  Bay  Store,  Calgary. 


60 


BOOKSELLER      AND      STATIONER 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the   People  Who  Produce  Them 


"  One  of  the  big  serious  religious 
books  of  the  year  1914,"  is  the  descrip- 
tion applied  by  one  reviewer  to  Rudolf 
Eucken's  "Can  We  Still  Be  Chris- 
tians?" published  by  Macmillan.  Dr. 
Eucken  has  a  subject  that  is  one  of  tre- 
mendous interest,  while  the  character 
of  his  preceding  work  is  assurance  of  his 
ability  adequately  to  deal  with  it.  The 
fact  that  the  question  proposed  by  the 
author  in  his  title  is  answered  in  the 
affirmative  by  him  will  not  surprise 
those  readers  who  are  familiar  with  his 
philosophy  id'  life.  The  personal  tone 
of  the  arguments  which  he  uses  is  de- 
cidedly pleasant,  while  his  definition  of 
present-day  Christianity  will  have  im- 
portance for  all  who  find  themselves  be- 
set by  varying  doubts. 

To-day  the  four  Gospels  compose  what 
is  easily  the  most  popular  book  in  the 
world,  outselling  all  poems,  novels  and 
tales  of  adventure.  No  one  knows  from 
whence  came  this  greatest  of  creations. 
Scholars,  however,  are  agreed  that  Mat- 
thew, Mark,  and  Luke  had  a  common 
source  that  has  been  destroyed,  just  as 
the  sculptors  Phidias  and  Praxiteles 
went  to  the  same  quarry  seeking  marble 
for  their  statues.  Critics  call  this  un- 
known source  "  Q,"  the  original  Gospel, 
lost  perhaps  in  the  destruction  of  the 
library  at  Alexandria  in  656.  For  many 
years  Newell  Dwight  Hillis  has  been 
studying  old  rolls  and  manuscripts  in 
the  light  of  recent  discoveries  in  the 
Far  East,  and  out  of  this  has  grown  his 
new  and  fascinatins  work,  "  The  Story 
of  Phaedrus,"  recently  published  by 
Macmillan,  and  which  brings,  according 
to  one  of  the  best  experts  anions-  the 
excavators  in  Egypt,  the  Memorabilia 
of  Jesus  down  to  date.  Some  will  think 
Dr.  Hillis 's  theory  revolutionary,  but 
none  will  deny  that  it  represents  the  last 
word  from  the  viewpoint  of  men  like 
Diessmann,  Harnack,  Grenfell  and  the 
other  experts  who  are  interpreting  and 
translating  the  thousands  of  rolls  that 
within  the  last  ten  years  have  been  dug 
up  in  the  Far  East.  All,  too,  will  be 
agreed  that  "  The  Story  of  Phaedrus," 
wholly  aside  from  its  historical  value,  is 
absorbingly  interesting. 


In  private  life,  Amelie  Rives,  author 
of  "World's  End,"  is  the  wife  of  Prince 
Pierre  Troubetskoy,  the  Russian  painter. 
She  was  born  in  Richmond,  Va.,  and  is  a 
Southerner  to  the  core  and  the  fine  old 
Virginia  estate  in  which  the  scenes  of 
her  .latest  novel  are  laid  is  easily  recog- 
nized "as  her  own   home,  Castle  Hill,  in 


Albemarle  county.  She  was  only  seven- 
U en  when  she  stirred  the  reading  world 
some  years  ago  with  her  book,  "The 
Quick  and  the  Dead."  A  great  deal  of 
romantic  interest  hinged  about  the  young 
author  at  that  time  and  items  and  para- 
graphs about  herself  and  the  pictures- 
que old   house  in  Virginia   were  eagerly 


AMELIE    F.IVES 

read.  She  is  gifted  with  unusual  beauty, 
wit  and  cleverness  and  a  wonderful 
charm  of  manner  and  she  seems,  as  some- 
one lias  aptly  said,  "like  the  Princess  in 
a  fairy  tale." 


"I  Should  Say  So''  is  published  by 
Musson's,  and  James  Montgomery  Klaus- 
has  done  the  savins. 


"Letters  of  an  Old  Farmer  to  His 
Son"  is  the  interesting  title  of  an  in- 
teresting book  brought  out  by  Musson's. 
Wm.  R.  Lighton  is  the  author. 


"Dr.  Llewellyn  and  His  Friends,"  by 
Caroline  Abbot  Stanley,  is  included  in 
S.  B.  Gundy 's  fall  list.  It  is  a  human 
chronicle  of  absorbing  interest. 


Three  new  books  in  Musson's  list  are: 
"The  New  Clarion,"  by  Will  N.  Har- 
ben;  "Just  Around  the  Corner,"  by 
Fannie  Hurst;  "At  the  Casa  Napoleon," 
by  Thos.  A.  Janvier. 


"The  Little  Angel  of  Canyon  Creek" 
— a  story  of  the  bad  old  days  of  the 
Western  Colorado  minins  camps — by 
Cyrus  Townsend  Brady,  is  now  published 
in  Canada  by  S.  B.  Gundy. 


who  drank  for  twenty  years,  and  has 
been  on  the  water  wagon  for  four? 
Samuel  G.  Blytbe  tells  breezily  but 
frankly  in  "The  Old  Game,"  published 

by  Musson.  

The  following  standard  works  are 
brought  out  by  Musson's  in  limp  leather 
editions: — "Bob,  Son  of  Battle,"  by  Al- 
fred Ollivant;  "A  Journey  to  Nature," 
by  J.  P.  Mowbray;  "Songs  of  Nature," 
edited  by  John  Burroughs. 


Two  Christmas  books  included  in 
Gundy 'a  fall  list  are  "Little  Merry 
Christmas,"  by  Winifred  Arnold, 
author  of  "Miss  Bassett's  Matrimony 
Bureau"  and  "A  Chinese  Christmas 
Tree,"  by  Norman  Hinsdale  Pitman, 
author  of  "The  Lady  Elect." 


Where  is  the  reader  who  doesn't  like 
,i  good  dog  story  Plere  is  one  told  by 
the  pup  himself.  It  is  called  "Tim — 
the  Autobiography  of  a  Dog,"  and  is 
published  by  Musson's.  The  Rt.  Rev. 
Ethel bert  Talbot  wrote  the  story  for 
Tim  and  uses  the  language  the  dog  would 
use   if  be  could  but  talk. 


Jean  M.  Thompson  has  written  a  com- 
panion book  to  "Three  Bears  of  Porcu- 
pine Ridge"  called  "Wild  Kindred  of 
Fur,  Feather  and  Fin."  W.  A.  Wilde 
Co.,  Boston,  are  the  publishers.  A  de- 
voted student  of  animal  life  in  the  wild 
country,  the  information  that  Mrs. 
Thompson  gives  is  authentic  as  well  as 
intensely  interesting. 


The  crisis  that  France  is  once  more 
facing  makes  timely  a  new  book  by 
Clara  E.  Laughlin,  into  which  is  woven 
the  romantic  story  of  heroic  Jeanne 
d'Arc.  It  is  called  "Everybody's 
Birthright,"  and  is  published  by  Gundy. 
It  is  a  tender,  heart-reaching  and  heart- 
finding  story,  a  worthy  addition  to  Miss 
Laughlin 's  list  of  classics  for  girls. 


Amy  E.  Blanchard  is  known  to  a  host 
of  girl  readers  throughout  the  country. 
In  her  new  book,  "Elizabeth,  Betsy  and 
Bess — Schoolmates,"  Miss  Blanchard  in- 
troduces the  same  three  girls  which  she 
treated  in  a  volume  issued  last  year. 
Every  chapter  is  full  of  interesting  ex- 
periences, showing  the  individual  de- 
velopment of  each.  W.  A.  Wilde  Co., 
Boston,  are  the  publishers. 


How  do  the  bovs  and  the  boozing  game 
look  to   a  big  journalist,  a  good  mixer, 


Four  books  of  poems  are  included  in 
Musson's  fall  list,  as  follows: — "Poems 
and  Sagas  of  Vaster  Britain ;  Poems  of 
the  Empire,  the  Race  and  the  Divinity 
of  Man."  by  Wilfred  Campbell;  "The 
Shoes  of  Happiness,"  by  Edwin  Mark- 
ham;  "Lullabyland:  Songs  of  Child- 
hood," by  Eugene  Field;  "A  Midsum- 
mer Night's  Dream"  (new  popular  edi- 
tion.) 


BOOKSELLER      AND      STATIONER 


61 


Art  students  will  appreciate  "The  Art 
of  the  Low  Countries,"  by  Wilhelm  R. 
Valentiner,  of  the  Metropolitan  Museum 
of  Art,  New  York  City,  published  in 
Canada  by  Musson's.  Two  long  chap- 
ters, treating  of  the  pictures  by  Rubens 
and  Van  Dyck  that  are  now  owned  in 
America,  and  accompanied  by  full  lists 
of  these  pictures,  will  be  a  revelation  to 
many.  There  are  more  than  forty  illus- 
trations. 


"Conversational  Tour  in  America,"  by 
E.  H.  Lacon  Watson,  is  a  book  recently 
issued  by  Elkin  Matthews,  the  London 
publisher  of  " Giving  chatty  first  impres- 
sions of  an  Englishman  visting  the 
chief  cities  of  Canada  and  the  United 
States."  It  is  a  series  of  personal  rem- 
iniscences, the  viewpoint  being  an  origi- 
nal one.  Canadians  will  find  the  book 
an  interesting  one  for  leisure  moments. 


"Josiah  Allen"  is  again  on  the  scene, 
this  time  "On  the  Woman  Question." 
Marietta  Holley's  new  volume  is  marked 
by  the  same  quaint  thougbtfulness  as 
ran  through  "Samantha,"  and  all  who 
read  it  will  be  bound  to  feel  better  as  a 
result  of  the  hearty  laughing  they  are 
sure  to  do.  Josiah  Allen's  opinions  are 
wittily,  pithily  expressed,  and  there  is  a 
good  deal  of  fun-provoking  wisdom 
mixed  with  more  strikingly  philosophy. 
The  book  is  published  in  Canada  by  S.  B. 
Gundy. 


The  reputation  of  the  writer  as  a  pro- 
ducer of  sweet,  wholesome  romance  is 
fully  maintained  in  "The  Man  of  the 
Desert,"  by  Grace  Livingston  Hill  Lutz, 
author  of  "The  Best  Man,"  "Maria 
Schuyler,"  etc.  Her  latest  book  tells 
the  love  story  of  a  daughter  of  luxury 
and  a  plain  man  facing  his  duty  and  do- 
ing his  work  on  the  home  mission  field 
of  the  West.  The  reader  is  made  to  re- 
joice in  the  happy  triumph  over  difficul- 
ties which  gives  to  these  young  people 
the  crowning  joy  of  life — the  union  of 
kindred  souls.     S.  B.  Gundy  is  publisher. 


A  statue  to  the  memory  of  Ralph 
Waldo  Emerson  has  recently  been  erect- 
ed in  the  Concord  (N.J.)  Public  Library. 
It  is  the  work  of  Daniel  Chester  French, 
a  friend  of  Emerson,  and  designer  of 
the  Minute  Man  Statue,  for  which  Em- 
erson wrote  his  famous  verses  thirty- 
nine  years  ago.  The  breadth  and  per- 
manence of  Emerson's  fame  is  shown  by 
the  fact  that  contributions  for  this 
statue  came  from  all  parts  of  the  world. 
A  no  less  striking  proof  of  the  present- 
day  appreciation  of  the  Concord  philo- 
sopher is  the  large  and  steadily  increas- 
ing sale  that  is  reported  for  the  ten 
volumes  of  Emerson's  recently  publish- 
ed journals. 


An  addition  to  W.  A.  Wilde  Co.  's  in- 
dustrial series,  of  books  for  boys  is 
"Cinders" — the  Young  Apprentice  of 
the  Steel  Mills.  Mr.  Weir,  the  author, 
has  woven  into  the  story  the  history  of 
the  early  discovery  of  both  the  ore  and 
steel  making  processes,  together  with 
explanations  of  the  present  methods 
used  in  the  making  of  steel — and  behind 
it  is  the  story  of  a  boy  who  determined 
to  become  a  steel  man,  started  in  at  the 
bottom  and  step  by  step  worked  his  way 
up. 


"Peggy  of  the  Circus,"  by  Mary 
Furrah,  a  new  book  brought  out  by  W.  & 
R.  Chambers,  is  one  which  will  fit  in 
nicely  with  books  especially  suitable  for 
the  nursery  or  school  libraries.  Peggy, 
the  small  heroine,  is  a  brave  and  lovable 


little  person,  who  won  the  hearts  of  the 
children  into  whose  home  she  was 
brought,  despite  their  prejudice  against 
"a  common  circus  child."  She  will  win 
the  hearts  of  the  readers  of  her  many 
escapades  with  less  difficulty. 


The  death  of  Pope  Pius  X.  and  the 
election  of  his  successor  makes  particu- 
larly timely  a  new  book  by  Douglas 
Sladen,  "  How  to  See  the  Vatican,"  pub- 
lished by  Musson's.  This  volume  gives 
the  only  description  in  English  of  the 
Vatican,  considered,  not  as  a  collection 
of  museums,  but  as  the  Royal  Palace  of 
the  Popes.  It  is  embellished  with  sixty- 
one  illustrations  and  a  map,  the  former 
from  photographs  of  parts  of  the  Vati- 
can not  usually  shown  to  visitors. 


Admirers  of  old  Izaak  Walton,  or 
Richard  Jefferies,  or  Henry  van  Dyke, 
will  enjoy  reading  "Days  in  the  Open," 
by  Lathan  A.  Crandall,  published  by 
Gundy.  Its  sub-title  is  "A  Fisherman's 
Answer  to  the  Red  God's  Call."  But 
besides  resembling  in  some  respects  the 
writings  of  those  mentioned,  there  is 
much  in  the  book  of  the  author  himself 
that  readers  are  sure  to  welcome  and 
admire.  The  book  will  lure  the  most  ar- 
dent city  worshipper  to  be  awa'  in  the 
core  of  nature's  heart.  Decorations  are 
by  Louis  Rhead. 


J.  J.  Bell,  the  author  of  "Wee  Mac- 
gregor,"  "Oh,  Christina,"  etc.,  has 
written  another  characteristic  story 
called  "The  Misadventures  of  Joseph." 
In  it  the  author  displays  unusual  ability 
to  portray  with  quiet,  humorous  touch, 
the  idiosyncrasies  of  Scottish  life  and 
character.  Through  a  series  of  highly 
diverting  chapters  a  homely  yet  worthy 
house-painter  extricates  himself  from 
many  a  seeming  dilemma,  by  the  exercise 
of  a  kindly  charity  and  the  best  attri- 
butes of  a  man.  S.  B.  Gundy  is  Can- 
adian publisher. 


Dorothy  Canfield  Fisher,  the  author  of 
"The  Montessori  Mother,"  published  a 
year  ago,  has  gone  further  into  the  sub- 
ject of  bringing  up  children  in  a  new 
book,  "The  Montessori  Manual,"  in 
whi<h  Madame  Montessori 's  teachings 
and  educational  occupations  are  ar- 
ranged in  practical  exercises  of  lessons 
for  the  mother  or 'the  teacher.  The 
work,  which  is  illustrated,  is  intended 
especially  for  young  mothers  and  it  is 
also  hoped  that  it  will  furnish  valuable 
hints  to  teachers  on  the  question  of  gov- 
erning pupils.  The  publishers  are  Con- 
stable &  Co..  London. 


A  wonderfully  interesting  book 
brought  out  in  Canada  by  S.  B.  Gundy  is 
"From  Alien  to  Citizen."  by  Edward  A. 
Steiner.  author  of  "On  the  Trail  of  the 
Immigrant."  It  is  Professor  Steiner 's 
own  story,  starting  with  boyhood  in  a 
far-off  Hungarian  town  and  portraying 
the  racial  wrongs  ami  hatred  of  Southern 
Europe;  then  the  trip  across  the  Atlantic 
in  the  steerage  of  an  ocean  liner,  in  New 
York.  Princeton,  Pittsburg  and  cities 
further  west,  pressing  ever  forward  and 
upward  to  the  position  of  opportunity 
and  influence  he  occupies  to-day.  That 
he  should  have  endured  so  much,  and 
still  have  embraced  and  propagated  the 
Christian  faith,  is  an  abiding  tribute  to 
the  intrinsic  worth  and  sterling  quality 
of  this  earnest  and  enlightened  reformer. 


Alice  Hegan  Rice,  who  so  delighted 
a  large  general  class  of  readers  with  her 
"Mrs  Wiggs"  and  one  or  two  other 
similar  volumes  has  rather  gotten  away 
from  her  original  style  in  "The  Hon- 
orable Percival,"  a  new  novel  being 
handled  in  Canada  by  William  Briggs. 
This  embraces  the  old  story  of  a  titled 
Englishman  who  is  forced  to  leave  home 
and  who  falls  in  with  a  striking,  though 
unconventional,  Western  girl  when  cross- 
ing the  Western  plains  on  the  way  to 
China.  He  meets  her  again  on  his 
steamer  on  the  Pacific  and  has  several 
strange  adventures  en  route,  which 
keeps  the  reader  guessing  continually. 
Eventually,  of  course,  matters  turn  out 
happily,  as  they  always  do  with  Mrs. 
Rice's  characters. 


!■_' 


BOOKSELLER      AND      STATIONER 


Boy  Scout  hooks  are  always  welcome 
in  the  fall,  when  the  season  is  opening, 
and  particularly  this  year,  when  the 
spirit  of  patriotism  is  permeating  the 
life  of  the  youth  of  Canada  as  well  as 
those  older  in  years.  Walter  P.  Eaton 
has  written  a  story  of  a  hike  over  the 
White  Mountains — "Boy  Scouts  in  the 
White  Mountains" — and  like  his  pre- 
vious Scout  hooks,  "Boy  Scouts  in  the 
Dismal  Swamp"  and  "Boy  Scouts  of 
Berkshire,"  it  combines  practical  Scout 
knowledge  with  a  true  description  of 
the  places.     Mr.  Eaton  has  himself  been 


WALTER   P.   EATON, 

Author   of   "Boy    Scouts    in    the   White 

Mountains." 


a  Scoutmaster  and  taken  a  troop  on 
hikes  over  many  of  the  Berkshire  Hills, 
includini;'  Greylock,  the  highest  mountain 
in  Massachusetts.  For  boys,  the  book 
has  an  educational  as  well  as  a  story 
side,  but  it  is  not  lacking  in  the  element 
of  adventure  and  excitement,  from  the 
chase  of  two  robbers  by  Art  and  Peanut, 
to  the  battle  with  storm  and  cloud  on 
the  bare  slopes  of  Mount  Washington. 
W.  A.  Wilde  Co.,  Boston,  are  the  pub- 
lishers. 

"Beth's  Wonder  Winter,"  by  Marion 
Ames  Taggart,  has  been  brought  out  by 
W.  A.  Wilde  Co.,  Boston.  Beth  has  been 
brought  up  by  an  aunt  of  the  stern  New 
Kngland  type  in  i  Massachusetts  home, 
and  spends  a  winter  at  the  palatial  and 
fashionable  home  of  her  uncle  on  Fifth 
Avenue,  New  York.  Strange  to  say,  she 
fits  into  the  family  life  perfectly,  and 
her  wholesome  character  is  appreciated 
and  fondly  admired  by  everyone.  She 
does  not  lose  any  of  her  genuineness  and 
helpfulness,  returning  to  her  Aunt  Re- 
becca unspoiled,  broadened  in  mind,  and 
^rounded  in  character.  It  is  a  worthy 
addition  to  Miss  Taggart 's  books  for 
firls. 


Ingeborg  was  sick  of  the  dull  routine 
of  the  quiet  English  country  town  in 
which  she  lived.  Her  home  life,  with  its 
continuous  round  of  litanies  and  prayers, 
was  monotonous;  her  father,  the  bishop, 
bored  her;  her  sister  was  about  to  be 
married;  she,  too,  must  break  from  her 
surroundings  and  see  life.  Just  at  this 
opportune  time  Herr  Dremmel  appeared, 
ardent  and  loving  (in  his  German  way), 
so  straightway  she  surrendered.  For 
though  he  was  German  to  his  finger  tips 
ami  unsympathetic  to  her  English  ways, 
he  was  at  least  ducally  protected — and 
lie  offered  an  outlet,  an  excuse  for  break- 
ing' away.  She  thought  love  would  come 
to  her  in  her  German  home,  but  her  fond 
delusions  vanished.  Kokensee,  with  its 
bleak  expanse  of  sand,  was  desolate  and 
forbidding.  But  even  to  the  most  deso- 
late spot  on  earth  some  one  is  bound  to 
stray,  and  hitherto  one  cheerless  day 
came  an  English  youth  of  Ingeborg's 
age — and  thereby  hangs  a  tale.  Such  is 
the  story  of  whimsical  humor  and  de- 
lightful  character  study,  entitled  "The 
Pastor's  Wife."  and  included  in  Mus- 
son's  fall  list.  It  is  by  the  author  of 
"Elizabeth  and  Her  German  Garden," 
••The  Caravaners,"  etc. 


The  friendship  between  England  and 
France  is  causing  amongst  other  things, 
an  inquiry  for  the  translated  works  of 
French  authors  of  juvenile  literature,  and 
il  is  well  that  this  should  be  so.  Teach- 
ers and  others  ought  to  bring  before  their 
scholars  suitable  works  by  writers  be- 
longing to  a  nation  whose  interests  and 
ours  are  so  tightly  bound  up.  For  in- 
stance, there  is  quite  a  boom  in  the  sales 
of  Jules  Verne's  works. 

Sampson,  Low,  Marston  &  Co.,  of  Lon- 
don, are  bringing  out  a  book  by  Jules 
Verne  entitled  "The  Master  of  the 
World,"  the  story  that  has  just  been 
running  through  the  Boys'  Own  Paper, 
to  be  issued  by  them  in  book  form  this 
autumn.  Although  complete  in  itself,  yet 
it  is  a  continuation  of  that  fascinating 
and  popular  storv,  "The  Clipper  of  the 
Clouds." 

Tn  addition  to  this,  new  editions  at 
various  prices  are  announced  of  other 
stories  by  Jules  Verne,  including  "Float- 
ing Island,"  "The  Cryptogram,"  "Five 
Weeks  in  a  Balloon,"  "The  Adventures 
of  Three  Englishmen  and  Three  Rus- 
sians," "Godfrey  Morgan"  and  several 
others. 


A  book  that  should  have  a  strong 
popularity  among  the  boys  this  fall  has 
just  been  brought  out  by  the  W.  A. 
Wilde  Co.,  Boston.  It  is  called  "In 
Camp  at  Fort  Brady,"  by  Lewis  E. 
Theiss,  whose  portrait  appears  on  this 
page.  Mr.  Theiss,  although  a  new  writer 
for  boys,  has  been  in  the  literary  field 
for  some  time,  and  has  been  a  constant 


contributor  to  many  periodicals  on 
outdoor  topics.  His  reputation  as  an 
athlete  while  at  Bucknell  College  was 
very  enviable,  both  in  baseball,  football, 
tennis,  and  on  the  track,  and  he  still 
holds  the  pole-vault  record  at  that  insti- 
tution. Mr.  Theiss  is  also  an  out-of- 
door  enthusiast,  and  has  covered  by 
canoe  and  tramping  a  greater  part  of 
Pennsylvania,  wherein  he  has  located  his 
stories.  His  intimate  relations  with  the 
boys  bring  him  into  true  accord  with 
what  they  are  most  interested  in.  The 
varied  life  of  the  author  makes  him  rich 


LEWIS   B.  THEISS, 
A    Writer   of   Books   for   Boys. 


in  experience  for  work  of  this  character. 
The  making  of  the  camp,  the  fighting  of 
forest  fires,  the  methods  of  learning  to 
swim,  and  the  many  canoe  trips,  with 
which  Mr.  Theiss'  book  deals,  all  have 
an  educational  value  in  showing  just  how 
boys  learned  to  work  and  play.  But  of 
more  important  value  than  anything  else 
is  the  development  of  character  which 
is  shown  throughout  the  entire  book. 


TRADE  NOTES. 

Among  the  representatives  of  Toronto 
houses  who  are  at  present  in  the  Can- 
adian West  are  the  following:  Tom 
Allen,  of  McLeod  &  Allen;  John  Henry, 
of  Bell  &  Cockburn ;  Geo.  Smithers,  of 
the  Copp,  Clark  Co.;  and  L.  V.  Gemmel, 
of  the  Musson  Book  Co. 


As  an  evidence  of  the  confidence  that 
has  been  regained  by  London  publishers 
after  the  first  shock  of  the  outbreak  of 
war,  it  is  interesting  to  observe  that 
Cassell  &  Co.  are  proceeding  with  the 
publication  of  their  fall  list,  omitting 
only  about  fifteen  titles.  Word  had  been 
received  at  the  Toronto  office  that  the 
publication  of  the  whole  list  would  be 
suspended. 


BOOKSELLER      AND      STATIONER 


63 


BOOK   TRADE  NEWS. 

A  new  play  by  Louis  N.  Parker, 
founded  on  David  Copperfield,  has  been 
produced  in  London. 

The  Copp,  Clark  Co.  will  bring-  out  a 
reprint  edition  of  "The  Way  of  An 
Eagle,"  by  E.  M.  Dell. 

Maemillan's  have  brought  out  a  new 
Jack  London  novel,  entitled  "The 
Mutiny  of  the  Elsinore. " 

Thos.  Langton  will  shortly  publish  a 
new  novel  by  J.  C.  Snaith.  The  title  of 
his  new  book  is  "Anne  Feversham. "  It 
is  an  Elizabethan  tale. 

Maemillan's  English  house  has  put  out 
a  neat  four-page  pamphlet  giving  Kip- 
ling's inspirational  poem,  "A  Test  of 
Manhood,"  the  title  page  bearing  in 
large  letters  the  word  "  If . " 

"Like  Rebecca  of  the  Sunnybrook 
Farm,"  "Diane  of  the  Green  Van"  has 
inspired  a  song  of  the  same  name,  and 
Diane  is,  therefore,  doubly  interesting 
to  those  dealers  who.  sell  both  books  and 
sheet  music. 

Among  the  books  to  be  brought  out  by 
McClelland.  Goodchild  &  Stewart  in 
October  will  be  a  new  title  by  Julie 
Lippmann,  author  of  "Martha  by  the 
Day."  The  new  book  will  be  entitled 
"Martha  and  Cupid." 

Geo.  W.  Cable's  new  novel,  "Gideon's 
Band,"  which  this  house  has  just 
brought  out,  is  a  story  of  the  Mississippi. 
The  same  firm  has  just  brought  out  the 
second  edition  of  Coningsby  Dawson's 
new  book,  "The  Raft." 

Mrs.  Humphrey  Ward's  new  novel, 
"Delia  Blanchflower,"  is  an  entirely 
new  story,  having  not  even  appeared  in 
serial  form.  It  deals  with  the  suffrage 
question,  which  will  make  it  especially 
interesting  to  women  readers. 

The  death  occurred  on  September  12 
at  Yonkers,  N.Y.,  of  Charles  Welsh,  man- 
aging editor  of  The  World  Book  Com- 
pany. Mr.  Welsh  was  an  authority  on 
children's  literature  and  domestic  sci- 
ence and  had  several  comprehensive 
works  for  publication  under  way  along 
these  lines  which  he  had  expected  to 
complete  within  the  next  few  years. 

It  would  be  well  for  booksellers  to 
keep  an  eye  on  the  juvenile  pages  of  the 
newspapers  for  regular  feature  articles 
such  as  the  Bed  Time  Stories  by  Gellett 
Burgess.  The  wide  popularity  of  these 
stories  aids  wonderfully  in  their  selling 
when  they  come  out  in  book  form.  Two 
new  Burgess'  juveniles  which  have  just 
been  brought  out  are  "The  Adventures 
of  Mr.  Mocker,"  and  "The  Adventures 
of  Jerry '  Muskrat."  These  are  on  the 
fall  list  of  McClelland,  C.oodchild  & 
Stewart,  and  as  with  the  previous 
volumes  of  his  bed-time  stories  the  il- 
lustrations are  by  Harrison  Kady. 


AN  ATTRACTIVE  BOOK  WINDOW. 

The  accompanying  illustration  of  a 
window  display  at  Tyrrell's  Bookstore, 
Toronto,  affords  a  good  example  of  how 
attention  can  be  attracted  by  popular 
price  reprints  and  also  demonstrates  a 
pleasing  and  effective  way  of  arranging 
the  books.  On  the  window  cards  it  will 
be  observed  that  whereas  the  cash  prices 
are  15  and  25  cents,  if  charged  they  are 
IT  and  27  cents.  This  policy,  if  carried 
out  in  all  cases,  would  do  much  in  pro- 
moting the  cash  basis  of  doing  business. 


War,"  a  collection  of  essays  and  lec- 
tures by  Colonel  G.  F.  R.  Henderson, 
author  of  "Stonewall  Jackson  and  the 
American    Civil   War. ' ' 


An  unusually  fine  list  was  issued  for 
the  present  season  by  Cassell  &  Co.,  and 
it  is  most  satisfactory  to  learn  that,  with 
the  exception  of  fifteen  titles,  a  small 
proportion  of  the  volumes  which  are 
covered,  will  he  brought  out  despite  the 
untoward  circumstances  which  the  out- 
break of  war  occasioned.    Notable  among 


i I. — .1  «—■  am  I        f*a>.  i*,- charged  wan-'  %H?*^r3  J 


Effective  Book  Window  in  the  Store  of  Wm.  Tyrrell  &  Co.,  Toronto. 


BOOK  LISTS  RECEIVED. 

"Timely  Books  on  the  European 
War"  is  the  title  of  a  list  of  fifty  titles 
bearing  directly  and  indirectly  on  the 
European  war,  which  has  been  sent  out 
to  the  trade  by  McClelland,  Goodchild  & 
Stewart. 


From  the  Religious  Tract  Society  of 
London  comes  a  series  of  lists  dealing 
with  new  publications.  Among  these  is 
one  describing  and  illustrating  a  series 
of  scripture  postcards  from  original 
copyright  drawings  by  Harold  Copping 
There  are  now  seventy-two  varieties  of 
these  cards  got  up  in  packets  of  twelve 
cards  each. 


these  volumes  is  Sir  George  Forrest's 
"Life  of  Lord  Roberts,  V.C."  Other 
volumes  are  Princess  Catherine  Radzi- 
will's  "Memoirs  of  Forty  Years;" 
"The  Secret  of  the  Empress,"  by  the 
Countess  Zanardi  Landi;  new  books  by 
Chesterton,  Warwick  Deeping,  Louis 
Tracy,  Annie  S.  Swan,  Amy  Le  Feuvre 
and  other  prominent  writers,  besides  new 
volumes  in  the  series  of  "Work"  hand- 
books, Cassell 's  Pocket  Reference  Lib- 
rary, and  a  wealth  of  juvenile  books. 


Advertising  is  business 
makes  business. 


advertising 


From  Longmans,  Green  &  Co.,  New 
York,  comes  a  special  list  of  books  of 
current  interest,  of  special  importance 
being  a  number  of  titles  bearing  a  close 
relationship  to  European  situation,  such 
as  Bernhardi's  famous  book,  "  German  v 
and  the  Next  War";  "A  History  of 
Diplomacy  in  the  International  Develop- 
ment of  Europe";  and  "The  Science  of 


It  isn't  easy  to  make  a  bad  adver- 
tisement sell  goods  even  if  the  goods  are 
worthy  and  desirable. 


A  crabbed  salesman  never  made  a 
friend  of  the  merchant  or  satisfac- 
torily settled  a  disputed  point  about 
goods. 


64 


ROOKSE  L  L  E  R      AND      S  TATIONER 


RECENTLY   COPYRIGHTED   BOOKS. 

With  a  view  to  saving-  valuable  space 
and  at  the  same  time  preserve  the 
alphabetical  arrangement  of  book  titles 
so  essential  for  ready  reference  by  the 
busy  bookseller,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they  refer : 

(1)  Bell  &  Cockburn. 

(2)  William  Briggs. 
(3     Cassell  &  Co. 

(4)  The  Copp,  Clark  Co. 

(5)  J.  M.  Dent  &  Sons. 

(6)  S.  B.  Gundy. 

(7)  Hodder  &  Stoughton,  Limited. 

(8)  Thomas  Langton. 

(9)  The  Macmillan  Co. 

(10)  McClelland,  Goodchild  &  Stewart. 

(11)  McLeod  &  Allen. 

(12)  Musson  Book  Co. 

(13)  Thos.  Nelson  &  Sons. 

Fiction. 
Ball  of  Fire,  The.     George  Randolph  & 

Lillian  Chester.     (10)     Cloth,  $1.35. 
Bedesman  4.      Mary  g,   H.   Kkrinc.      (10) 

Cloth,  $1. 
Bye-Ways.     Robert  Hichens.   (10)  Cloth. 

$1.35. 
Canadian  Nights.    Albert  Hickman.  (10) 

Cloth,  $1.30. 
Clean  Heart,  The.    A.  S.  M.  Hutchinson. 

(10)     Cloth,  $1.35. 
Cordelia     Blossom.       George     Randolph 

Chester.     (10)     Cloth,  $1 .35. 
Cross  Fires.       Florence     Warden.       (3) 

Cloth,  $1.25. 
Delia  Blanchflower.       Mrs.     Humphrey 

Ward.     (10)     Cloth,  $1.35. 
Eyes    of    Alicia.      C.  E.  Pearce.       (10) 

Cloth,  $1.25. 
Faces  in  the  Dawn.     H.  Hagedorn.     (9) 

$1.25. 
Full  Swing.     Frank  Danby.     (3)     Cloth, 

$1.25. 
Gay     and     Festive     Claverhouse,     The. 

Anne  Warner.     (10)     Cloth,  $1. 
Gideon's  Band.    George  W.  Cable.     (10) 

Cloth,  $1.25. 
Greenhouse  Door,  The.       W.     Satehell. 

(9)     $1.25. 
Greylake  of  Mallarby.     Win.  Llanwarne 

Cribb.     (10)     Cloth,  $1.25. 
Guy  Garrick.     Arthur  B.   Reeve.      (10) 

Cloth,  $1.25. 
Hand  of  Allah,  The.    William  Le  Queux. 

(3)     Cloth    $1.25. 
Hashimura    Togo:    Domestic    Scientist. 

Wallace     Irwin.        (10)        Cloth,     75 

cents. 
Hoof  and  Claw.     Charles  G.  D.  Roberts. 

i 9)     $1.25. 
Jehane  of  the  Forest.    L.  A.  Talbot.  (10) 

Cloth,  $1.25. 
Jesus  is  Here.    Charles  M.  Sheldon.  (10) 

Cloth,  $1.25. 
Little  Eve  Edgarton.     Eleanor  Hallowell 

Abbott.     (4)     Cloth,  $1. 


Maid    Melicent.      Beaulah    Marie    Dix. 

(10)     Cloth,  $1.25. 
Man  and  the  Moment,  The.    Elinor  Glyn. 

(8)  Cloth,  $1.50. 

Marmaduke  of  Tennessee.    Edward  Cum- 

mings.      (10)      Cloth.  $1.30. 
Martha    and    Cupid.      Julie    Lippinann. 

(10)     Cloth,  $1. 
Mirandy.    Dorothy  Dix.     (10)     Cloth,  $1. 
Mutiny  of  the  Elsinore.     Jack  London. 

(9)  $1.25. 

Nany  The  Joyous.       Edith     Stow.     (4) 

Cloth,  $1. 
Oh!     James.      H.    M.    Edington.       (10) 

Cloth.  $1.30. 
Perch  of  the  Devil.     Gertrude  Atherton. 

(10)  Cloth,  $1.35. 

Potter's     Thumb,     The.       Flora     Amr.e 
Steel.     (13)     20  cents. 

Prince  of  Mercuria,  The.    Atkinson  Kim- 
ball    (10)     Cloth,  $1.25. 

Quitter,  The.     (8)     Cloth,  $1.25. 

Raft,  The.  Comingsby  Dawson.  (10) 
(Moth,  $1.35. 

Red  Mist.  The.  Randall  Tarrish.  (10) 
Cloth.  $1.30. 

Right  Track,  The.  Clara  Louise  Burn- 
ham.     (10)     Clot h,  $1.25. 

Rosie  World,  The.    Parker  Fillmore.  (10) 

Saturday's  Child.  Kathleen  Norris.  (9) 
+1.25. 

Tarzan  of  the  Apes.  Edgar  Bice  Bur- 
roughs.    (10)     Cloth,  $1.30. 

Twenty-Fourth  of  June,  The.  Grace  S. 
Richmond.     (10)     Cloth,  $1.25. 

Two  Sisters,  The.  Virginia  Terbone  Van 
de  Water.      (10)      Cloth,  $1.25. 

Under  Cover.  Roi  Cooper  Megrue.  (10) 
Cloth,  $1.25. 

Vanished  Messenger,  The.  E.  Phillips 
Oppenheim.      (10)      Cloth,   $1.30. 

Via  P.  and  O.  Jane  Stocking.  (10) 
Cloth,  $1. 

When  Love  Flies  Out  of  the  Window. 
Leonard  Merrick.     (10)     Cloth,  $1.25. 

Winds  of  Deal,  The.  Latta  Griswold. 
(!))     $1.25. 

With  the  Best  Intention.  Bruno  Lessing. 
(10)     Cloth,  $1.25. 

Woman  Alone,     The.       Mable     Herbert 
fJrner.     (10)     Cloth.  $1.25. 
Non-Fiction. 

Adding  Years  to  Your  Life.  Henry 
Smith  Williams.     (10)     Cloth,  $1. 

Adventures  of  Jerry  Muskrat,  The. 
Thornton  W.  Burgess.     (10)     50  cents. 

Adventures  of  Mr.  Mocker,  The.  Thorn- 
ton W.  Burgess.  (10)  Cloth  50 
cents. 

After  Dinner  Stories.  Famous  Men. 
(10)     Cloth  50  cents. 

Atlas  of  the  War.     (13)     35  cents. 

Behind  the  Veil  at  the  Russian  Court. 
Historical.  Count  Paul  Vassili.  (3) 
Cloth,  $4,  net. 

Best  Christmas  Book,  The.  Joseph  C. 
Sindelar.     (10)     Cloth,  30  cents. 


Care  and  Feeding  of  Children,  The.  New 
Edition.  L.  Emmet  t  Holt,  M.D. 
Cloth,  75  cents. 

Care  of  the  Skin  and  Hair,  The.     Wm. 

Allen  Pusey.     (10)    -Cloth.  $1. 
Care  of  the  Teeth,  The.     S.  A.  Hopkins, 

M.D.,  D.D.S.     (10)     Cloth,  75  cents. 
Charm     of    the     Antique,    The.     Robert 
and    Elizabeth    Shackleton.      (10)    Cloth, 

$2.50. 

Children  in  Bondage.     Edwin  Markham. 

(10)     Cloth,  $1.50. 
Children's  Rossetti,   The.      (9)      Junior 

lie.     Intermediate  13c.     Senior  15c. 
City,   State  and  Nation.       W.  L.  Nida. 

(9)     75  cents  . 
Concordance      to      Alfred      Tennyson's 

Works,  A.       By  A.  E.  Baker.     $7.50 

(9). 

Dramatic  Reading  for  Schools.       M.  F. 

Lansing.     (9)     50  cents. 

Elementary  Exercises  in  Agriculture. 
S.  II.  Dadisman.     (9)     50  cents. 

The  Epistles  of  Atkins.  J.  Milne.  (Way- 
farer's Library).     25  cents.     (5). 

England  of  My  Heart.  By  Hutton.  (5) 
$1.50. 

Florence  Nightingale  to  Her  Nurses.    35 

cents. 
Forage   Plants.     ('.    V.   Piper.     Agricul- 
ture.    (9)     $1.75. 

Forces  Mining  and  Undermining  China. 
Captain  R.  R.  Gibson.  (10)  Cloth, 
$2. 

Foundations  of  Character.  A.  F.  Shand 
(9)     $1.35. 

France  from  Behind  the  Veil.  Count 
Paul  Vassili.  (.!)  Historical.  Cloth, 
$4,  net. 

Here  and  There  Stories:  (9)  Children 
of  Here  and  There,  1,  9c.  Men's 
Work,  9c.  Ships  and  Men,  9c.  Holi- 
days Here  and  There  in  Homeland, 
lie.     Here  and  There  in  America,  13c. 

History  of  Egypt  The.  By  Wallis  Budge, 
75  cents.     (5). 

How  and  Why  Stories:  (9)  Children 
and  Fields  and  Woods,  9c.  The  Magic 
Garden,  lie.  Wind  and  Weather,  lie. 
Madam  How  and  Lady  Why,  13c. 

How  Armies  Fight.  Ubique.  (13)  35 
cents. 

How  to  Live  Quietly.  Annie  Payson 
Call.     (10)     Cloth,  $1.00. 

History  of  England  and  Greater  Britain. 
A.  Cross.     (9)     $2.50. 

Imperial  Germany.  Prince  Von  Bulow. 
Historical.     (3)     Cloth.  $3  net. 

Increasing  Your  Mental  Efficiency.  Ed- 
ward Huntington  Williams,  M.D.  (10) 
Cloth,  $1. 

King  of  the  Dark  Chamber,  The.  Rabin- 
dranath  Tagore.     A  Play.     (9)    $1.25. 

Letters  of  a  Woman  Homesteader.    Eli- 

nore  Pruitt  Stewart.     (10)     Cloth,  $1.25. 

Life  Histories  of  African  Game  Animals. 
Theodore  Roosevelt  and  Edmund  Hel- 
ler.     (2  volumes.)      (10).     Cloth,  $10. 

Literature  of  the  Egyptians.  By  Wallis 
Budge.     75  cents.     (5). 


BOOKSELLER     AND     STATIONER 


65 


"The  Only  Lillie" 

How  an  Experience  with  a  Revolting  Novel  Awakened 
a  Bookseller's  Conscience 


T  USED  to  think  there  were  only  three 
businesses  where  a  man  did  well 
to  have  a  hardened  heart  and  minimum 
of  conscience — real  estate,  the  saloon, 
and  the  profession  of  patent  attorney. 
Of  late  I  have  included  bookselling, 
though  booksellers,  please  don't  throw 
up  your  hands  with  horror,  for  most 
likely  this  isn't  meant  for  you;  it  all 
depends  on  the  amount  of  reading  you 
do.      But,    if   like    Samson   Lewdon,    of 

A ,  you  read  every  novel  that  comes 

into  your  store,  you  are  guilty. 

Looking  back  at  the  year  and  a  half 
I  spent  in  his  store,  he  appears  to  me 
the  incarnation  of  the  serpent  in  the 
Garden  of  Eden.  He  could  take  a  book 
like  the  "The  Kreutzer  Sonata,"  and 
hand  it  to  a  girl  of  seventeen,  recom- 
mending it  without  any  qualms.  He  was 
the  very  devil. 

I  have  read  "The  Kreutzer  Sonata" 
and  suffered  thereby.  There  are  other 
novels  that  I  would  not  dare  to  read  a 
second  time,  and  couldn't  conscientious- 
ly sell  to  anyone.  But  in  Lewdon 's 
store,  business  was  too  brisk  to  read 
everything  that  came  along.  Books 
came  into  the  store  recommended  by  the 
publishers  as  good,  clean,  elevating 
stories,  with  elaborate  advertising  mat- 
ter to  aid  in  selling  them.  They  were 
to  be  sold,  and  what  the  publisher  said 
about  them,  I  repeated,  never  troubling 
to  determine  for  myself  whether  they 
were  all  they  were  claimed  to  be.  Sam- 
son showed  his  appreciation  of  my  sales- 
manship by  raising  my  salary  twice  in- 
side of  a  year. 

It  was  in  August,  1912,  that  "The 
Only  Lillie"  came  onto  the  market. 
Lewdon  brought  a  copy  to  me  one  day, 
and  said:  "I  have  just  ordered  two 
hundred  and  fifty  copies  of  this  novel, 
I've  read  it,  and  it's  a  story  that  will 
have  a  great  sale — just  the  sort  of  stuff 
people  want  to  read.  You  can  recom- 
mend it  to  anyone.  Do  your  best  with 
it,  and  if  we  can  clear  off  the  250  with- 
in a  month,  I'll  repeat  with  five  hun- 
dred.   Push   it  for  all  you  are  worth." 

Having  been  trained  in  one  of  the 
largest  book  stores  in  New  York,  I  knew 
that  my  worth  to  Samson  Lewdon  could 
be  measured  by  the  number  of  copies 
of  "The  Only  Lillie"  I  could  sell  in  the 
shortest  possible  time.  So  that  when 
these  books  were  shipped,  I  took  good 
care  to  see  that  my  counter  got  a  plenti- 
ful supply  of  the  exquisite  showcards 
that  came  with  them.  They  consisted  of 
bunches  of  pure  white  lilies,  cut  out  of 
cardboard,  with  one  exceptionally  fine 
one  standing  out  from  the  rest,  with  the 
name  of  the  book  beneath.  These  I  ar- 
ranged on  the  showcases,  and  arranged 


tasteful    displays    of   the   book    so   that 
they  could  be  handled  easily. 

With  each  box  came  a  few  selling 
talks.  I  swallowed  these,  and  was  then 
in  a  position,  I  thought,  to  sell  to  seven- 
ty-five per  cent,  of  the  people  who 
came  in  search  of  something  new.  There 
was  only  one  book  worth  while,  and  it 
faced  you  at  every  turn  in  the  store. 
Over  my  counter  I  had  an  electric  sign 
which  contained  a  changeable  selling 
talk.  At  this  time  the  words  that  flashed 
into  the  customer's  eyes  as  he  entered 
were:  "Have  you  read  'The  Only 
Lillie?"    It's   great." 

So  effective  was  it,  I  was  selling  copies 
almost  automatically  before  I  realized 
it.  "What  is  'The  Only  Lillie V  "  peo- 
ple asked.  "It's  this,"  I  replied,  "a 
new  and  striking  novel — the  first  work 
this  man  has  written.  You'd  better  get 
a  copy,  as  it  is  going  fast."  And  they 
did  sell  fast.  Inside  of  two  weeks  Lew- 
don had  wired  his  repeat  order  of  five 
hundred. 

Of  the  two  hundred  and  fifty  copies 
that  were  sold  over  my  counter,  only  one 
criticism  reached  us.  But  for  that  one, 
I  have  no  doubt  I  should  still  have  been 
boosting  other  "Lillies"  for  Lewdon — 
the  bookseller  without  a  conscience. 
The  criticism  came  in  a  sensational 
manner  from  a  young  minister,  who  had 
taken  a  great  interest  in  me  since  I  came 

to  A .    He  had  received  me  into  his 

church,   and  I  believe   loved   me   like   a 
brother. 

The  day  on  which  he  bought  the  book 
was  a  Saturday.  The  store  was  crowded, 
and  he  was  in  a  hurry.  Leaning  over  the 
showcase,  he  said:  "I'm  preaching  in 
Vancouver  to-morrow.  Miss  Stiltson 
has  been  ill  with  pneumonia,  but  is  much 
better.  I  would  like  to  send  her  a  good 
novel  before  I  go,  something  bright.  I 
believe  a  good  book  would  help  her  along 
considerably." 

Miss  Stiltson  was  the  daughter  of  a 
bank  manager,  and  was  engaged  to  be 
married  to  the  minister.  Instinctively  I 
took  down  a  copy  of  the  latest  novel 
that  was  staring  him  in  the  face. 

"What's  in  a  name?"  I  asked. 

My  friend  looked  at  the  title  and 
smiled  as  he  turned  the  pages  over, 
glancing  at  the  illustrations  hurriedly. 
Lillie  was  Miss  Stiltson 's  given  name, 
and  it  appealed  to  him. 

"Can  you  recommend  it?"  he  asked, 
glancing  up  from  the  pages. 

I  pointed  to  the  advertising  literature 
on  the  show-case,  and  to  the  newspaper 
reviews  on  the  jacket. 

"I   don't   know    the   author,"   he   ob- 


served, "but   if  you  think  it   all   right, 
I'll  take  it." 

I  quoted  Mr.  Lewdon  as  saying,  "It 
is  a  story  that  every  man  and  woman 
should  read.  It  is  bright,  has  a  remark- 
able plot,  and  finishes  up  with  a  scrap." 
Seeing  he  was  convinced  and  in  a  hurry 
to  ^  get  away,  I  wrapped   it  up  quickly. 

"Have  you  a  messenger  boy?"  he 
asked. 

I  nodded,  and  called  him,  while  the 
minister  produced  a  blank  card  from  his 
pocket.  I  saw  what  he  wrote.  It  was, 
"  'The  Only  Lillie,'  that's  you."  This 
he  pushed  beneath  the  folds  of  the 
wrapping  paper,  polled  a  five  dollar  bill 
from  his  pocket,  and  left,  saying  he 
would  call  for  the  change. 

Whether  he  ever  got  his  change  or  not 
I  never  knew,  for  I  never  saw  him 
again.  How  "The  Only  Lillie"  was 
appreciated  I  learned  on  the  street. 
Rumor  said  the  engagement  between 
Miss  Stiltson  and  'the  young  minister 
was  broken  off,  and  that  he  was  liable 
to  lose  his  pulpit.  The  fact  is,  when  our 
messenger  boy  reached  the  Stiltson  house 
he  was  met  by  the  father,  who  took  the 
book  to  the  girl's  bedside.  She  being 
too  weak  to  hold  it  herself,  he  pulled 
up  a  chair,  and  read  it  aloud. 

I  heard  this  late  at  night.  Hurrying 
to  the  store,  I  took  one  of  the  few  re- 
maining copies  from  the  show-case,  and 
read  until  three  o'clock  next  morning. 
If  a  passing  policeman  had  seen  me,  he 
would  have  rapped  at  the  door,  for  my 
face  must  have  been  a  picture.  The 
'Lillie'  of  the  story  was  one  of  the 
most  disgusting  specimens  of  woman- 
hood ever  conceived  in  mortal  mind.  To 
some  peopl*  she  may  have  appeared  mo- 
dern, clever,  advanced,  but  to  Joshua 
Stiltson  for  one,  at  least,  she  was  vile, 
and   not   "  The  Only   Lillie." 

The  sale  of  the  book  ended  here,  ex- 
cept to  a  few  inquisitive  bodies  who 
had  heard  how  it  had  wrecked  a  noble 
young  man's  life.  Of  the  repeat  order, 
over  ninety  per  cent,  were  left  on  Lew- 
don's  hands,  principally  because  every 
clerk  in  the  store  refused  to  handle  it. 
I  left  the  town  ashamed  of  myself,  and 
am  now  in  business  in  an  Eastern  city. 
Every  new  novel  that  comes  on  the 
market  now  I  read  it,  and  those  that 
resemble  "  The  Only  Lillie  "  are  ban- 
ned from  mv  store. 


STORE  NEWS. 

Some  merchants  are  running  their  ad- 
vertisements as  "Store  News,"  and 
thereby  receiving  attention  and  making 
their  advertising  effective.  All  adver- 
tising should  be  news  and  informing, 
though  the  editorial  function  of  giving 
opinions  based  on  the  facts,  or  drawing 
convincing  deductions,  may  be  a  part 
of  the  advertisement. 


66 


BOOKSELLER      AND      STATIONER 


Creating  a  Demand  for  Books 


By  Robert  W.  Staton 


AT  the  outset  may  I  disabuse  your 
minds  of  any  idea,  however  re- 
mote, that  the  writer  of  this  paper 
has  solved  the  problem  alike  of  the 
author,  publisher  and  bookseller,  that  of 
"creating  a  demand"  for  books;  or  that 
he  claims  to  have  discovered  any  magical 
book-lure  that  will  in  some  mysterious 
way  attract  the  elusive  purchaser  to  the 
well-filled  shelves  of  the  bookshop,  and 
persuade  him  to  exchange  therefor  his 
hard-earned  cash.  The  bookseller  can 
hardly  adopt  the  policy  of  the  soap  sales- 
man who  employed  a  small  boy  to  go 
ahead  and  ask  the  storekeeper  if  he  had 
on  hand  a  certain  brand  of  advertised 
soap.  This  plan  worked  well  in  several 
instances  where  the  intended  victim 
either  prompty  produced  the  soap  or 
gave  information  that  brought  the 
drummer  in  quickly  to  sell  that  for 
which  he  was  creating  the  demand.  The 
boy  soon  tired  of  the  job,  however,  and 
when  one  polite  dealer  apologized  for 
being  out  of  the  soap,  said:  "Never 
mind,  boss,  there'll  be  a  feller  along  to 
sell  you  some  in  a  few  minutes." 

"Create"  means  to  "bring  into  exist- 
ence," while  "demand"  is  defined  as  "a 
call  of  would-be  purchasers  for  a  com- 
modity"; our  subject  then  calls  for 
bringing  into  existence  a  call  of  would- 
be  purchasers  for  books — surely  an  ob- 
ject worthy  of  careful  study. 

Book   Production    Shows  No     Signs   of 
Diminishing. 

The  bookseller  must  begin  first  with 
himself.  "Know  thyself"  is  as  impor- 
tant mentally  as  physically,  and  no  busi- 
ness requires  a  more  complete  mental 
equipment  than  that  of  selling  books. 
The  mere  mention  of  the  number  of 
books  published  during  the  past  year  will 
convince  anyone  of  the  reality  of  this 
condition.  "The  number  of  books  re- 
corded in  the  weekly  and  monthlj  lists 
of  the  Publishers'  Weekly  during  1913 
was  12,230—1,327  more  than  in  1912. 
when  10,903  titles  were  recorded.  Of 
this  number,  experience  in  getting  the 
work  started  in  that  10,607  were  new 
books,  and  1,623  new  editions.  The  total 
book  production  for  191.3,  12,230,  has 
been  exceeded  but  once,  in  1910,  when 
13,470  titles  were  listed." 

Separate    Groups    of    Customers    Need 
Separate  Appeals. 

It  is  evident  that  the  slogan  of  a  form- 
er convention,  "Fewer  and  Better 
Books,"  has  had  no  effect  whatever;  and 
the  publisher  has  yet  to  learn  the  truth 
of  the  proverb,  "Much   water  goeth  by 


the  mill  that  the  miller  knoweth  not  of," 
for  how  impossible  it  is  to  catch  even  a 
glimpse  of  more  than  a  few  drops  of  the 
flood  of  books  rushing  out  from  the 
press.  I  repeat,  then,  the  bookseller  must 
begin  witli  himself.  First,  he  must  study 
and  observe  closely  the  patrons  who  fre- 
quent his  shop;  also  the  residents  of  the 
community  who  may  be  induced  to  be- 
come customers.  Then  having  carefully 
divided  his  trade  into  groups,  he  must 
make  separate  appeal  to  each,  using  for 
this  purpose  the  show  windows,  circulars 
through  the  mail  and  inclosures  in  all 
parcels. 

Discrimination  must  be  used  in  the  dis- 
tribution of  advertising-  matter;  it  would 
be  as  idle  to  inclose  a  catalogue  of  Bibles 
or  prayer-books  in  a  package  containing 
the  latest  and  most  dangerous  sex-prob- 
lem novel,  as  to  include  a  booster  for  a 
war  book  with  the  purchase  of  a  peace- 
ful Quaker- 
Usefulness  of  Trade  Paper. 

There  are  many  ways  to  acquire  useful 
knowledge  about  new  and  forthcoming 
publications,  the  chiefest  of  which  is  the 
booksellers'  trade  paper.  This  contains 
a  vast  amount  of  information  that  will 
amply  repay  a  third  or  fourth  reading; 
and  it  has  often  been  my  experience  to 
discover  what  was  sought  many  weeks 
after  the  usefulness  of  a  particular  num- 
ber was  thought  to  be  over. 

What  the  bookman  needs,  then,  before 
he  can  create  a  demand,  is  prompt  and 
accurate  information  and  the  ability  to 
discern  the  salable  from  the  unsalable 
book.  In  every  community  there  always 
will  be  found  a  cultured  few  who  fre- 
quently come  to  the  bookshop  either  to 
purchase  or  to  browse.  This  is  the 
bookseller's  opportunity:  a  few  skilful 
questions  will  invariably  elicit  the  de- 
sired knowledge  which  may  be  carefully 
stored  away,  to  be  brought  forth  and 
used  in  creating  a  demand  for  unknown 
titles. 

Make  Use  of  Your  Customers. 

The  newspapers  and  magazines  should 
be  searched  carefully,  and  the  windows 
and  counters  should  reflect  current 
events  promptly.  During  the  recent 
visit  of  Alfred  Noyes  to  this  country  it 
was  impossible  for  the  writer  to  hear 
the  poet  himself,  but  the  next  day  one  of 
the  best-known  authorities  on  English 
poetry  came  into  the  shop,  and  in  course 
of  conversation,  poured  forth  a  remark- 
able description  of  the  poet  and  his  work 
which  was  immediately  used  to  splendid 
advantage   in   the   sale   of  the   Collected 


Verge.  In  the  same  way  a  very  good  un- 
derstanding of  Tagore  and  his  work  was 
obtained  from  a  lady  who  had  been  a 
resident  of  India  and  was  delighted  to 
talk  to  an  interested  listener. 

Guide  the  Taste  of  Children. 

Another  sure  way  to  create  a  demand  is 
by  building  up  or  guiding  the  taste  of 
children;  it  is  possible  to  use  even  the 
shallowest  of  clap-trap  juveniles  as  a 
means  to  pilot  the  child  to  the  safe  har- 
bor of  good  literature,  for  even  the  worst 
offenders  are  nearly  all  modeled  after 
some  worthy  book.  The  child  is  usually 
keen  to  note  this,  and  it  requires  little 
effort  to  induce  him  to  read  the  originals 
in  the  future.  The  bookseller  cannot 
know  too  much  about  children's  books; 
he  cannot  make  it  too  easy  for  children 
t<>  buy  books,  and  he  should  urge  parents 
to  obtain  well-printed  and  well-illus- 
trated editions.  This  point  was  em- 
phasized by  a  ten-year-old  boy,  who  gave 
as  his  excuse  for  not  reading  "Lamb's 
Tales"  that  he  didn't  think  his  Dad 
thought  very  much  of  that  book,  because 
the  copy  was  a  cheap  one  and  badly  illus- 
trated. I  have  nothing  against  low- 
priced  books  for  children;  we  have  too 
few  of  them,  and  should  have  more,  but 
no  matter  what  the  price,  the  book 
should  be  well  printed  and  possess  in- 
trinsic  merit. 

We  all  realize  that  school  books  are 
sold  at  a  narrow  margin  of  profit,  but 
the  low  price  of  such  publications  and 
their  influence  in  fostering  the  general 
habit  of  reading  make  them  a  valuable 
adjunct  to  the  bookseller.  Many  schools 
and  libraries  issue  carefully-chosen  lists 
of  books  for  children,  and  while  the 
major  portion  of  the  titles  are  in  the 
"small  discount"  class,  we  might  cheer- 
fully sacrifice  immediate  gain  for  the 
sure  returns  that  come  from  those  who 
have  learned  to  love  books  from  their 
youth  up.  The  value  of  trade  associa- 
tions is  undisputed,  and  I  wish  to  em- 
phasize their  importance  in  creating  a 
demand. 

Booksellers'  Meetings  Helpful  to  Every- 
one. 

This  brings  us  back  to  the  point  from 
which  we  started — namely^  the  book- 
seller himself,  because  the  two  are  in- 
separable. The  meetings  of  the  local 
associations  of  booksellers,  supplemented 
by  the  larger  activities  of  the  National 
Association,  are  most  helpful  to  every- 
one. Here  we  meet  the  author,  whose 
words  and  appearance  give  us  reason  for 
the  faith  we  have  in  him.  Here  the  pub- 
lisher appears,  occasionally,  mayhap  to 
tell  us  that  there  will  be — some  day — 
"Fewer  and  better  books."  Here  the 
bookseller  and  clerk  fraternize,  learning 
more  and  more  what  a  good  fellow  the 


BOOKSELLER     AND     STATIONER 


67 


other  chap  is,  and  all  go  out  better  men, 
and  with  better  equipment  to  face  the 
problem  of  us  all:  "creating  a  demand 
for  books." 
Discussion  on  Mr.  Staton's  Address. 
Is  there  anyone  who  has  any  comment 
that  he  would  like  to  make  on  this 
paper? 

Mr.  Scott  (of  Columbus,  0.) :  I  should 
like  to  tell  you  of  a  little  experience  that 
we  had  with  a  book.  Five  years  ago  Mr. 
Smythe  received  a  letter  from  his  brother 
living  in  Massachusetts  which  read,  "Be- 
fore you  go  to  bed  to-night  I  want  you  to 
read  'Imagination  in  Business,'  pub- 
lished in  the  Atlantic  Monthly."  Mr. 
Smythe  is  a  very  busy  man,  but  he  kept 
thinking    of    that,     and     about     eleven 

0  'clock  at  night  he  got  out  of  bed  and 
read  that  article.  It  appealed  to  him  so 
strongly  that  he  wrote  to  the  author  and 
thanked  him  for  the  good  that  he  got 
from  it.  The  author  in  answer  advised 
him  that  he  was  going  to  put  it  out  in 
book  form. 

Then  Mr.  Smythe  wrote  a  letter  to  our 
Chamber  of  Commerce,  addressed  to  the 
members,  one  thousand  letters,  telling 
them  about  this  little  book,  and  in  clos- 
ing, he  said,  "My  idea  in  calling  your 
attention  to  this  little  book  is  not 
merely  for  the  fifty  cents  I  get 
for   each    copy,  but    because  I  feel  that 

1  am  doing  a  service  to  my  fellow-men  in 
Columbus."  That  was  such  an  appeal- 
ing letter  that  he  got  orders  of  from 
five  to  ten  copies  from  every  large  manu- 
facturer in  Columbus.  Up  till  last  Octo- 
ber when  I  came  to  Mr.  Smythe  he  had 
sold  500  copies.  He  sent  me  a  copy  when 
he  wrote  to  me  in  my  home  town.  He 
said,  "I  have  sold  500  copies."  I  said, 
"I  think  you  can  sell  more." 

We  got  out  a  circular  which  read 
something  like  this:  "Any  male  citizen 
eighteen  years  old  or  over,  who  reads 
'Imagination  in  Business,'  and  wants  his 
money  back,  can  have  it."  We  placed 
some  of  these  in  our  window.  In  addi- 
tion to  that,  I  personally  saw  some  of 
the  heads  of  the  large  department  stores 
and  said,  "I  want  to  present  copies  of 
this  to  your  personal  friends."  Then 
many  of  my  personal  friends  came  in  and 
said,  "Scotty,"  I  want  to  get  a  copy  of 
that  book."  I  said,  "For  what?"  One 
of  them  said.  "I  want  to  make  a  hit  with 
the  boss."  On  the  11th  of  April  last  we 
received  a  new  lot  of  one  hundred  copies 
of  this  book;  when  I  left  last  week  there 
was  not  a  copy  left.  I  tell  you  this 
simply  to  show  you  how  we  created  a  de- 
man  for  this  book. 

Why,  we  sell  copies  by  piling  them  on 
our  counter;  after  we  have  effected  some 
other  sale  and  are  making  change  we 
hand  the  man  a  copy  of  this  book  and 
say,  "Look  that  over."  When  we  come 
back  with  change  the  man  often  says, 
"I  want  this."  I  was  dressing  a  window 
the  other  night,  and  one  man   who  had 


bought  a  copy  this  way  came  to  me  and 
said:  "I  want  to  tell  you  something 
about  this  little  book.  Tell  Mr.  Smythe 
that  if  I  could  not  get  another  copy  I 
would  not  take  ten  dollars  for  this  one." 
It  seems  to  me  that  there  are  many  books 
that  we  are  ordering  in  fives  that  we 
could  order  in  larger  quantities. 

Mr.  Foote  (Syracuse) :  We  enjoyed  the 
paper  of  Mr.  Staton,  but  his  remarks 
about  fewer  and  better  books  leads  me 
to  make  a  few  remarks  on  one  point  t hat 
it  seems  to  me  have  never  been  suffi- 
ciently touched  upon.  Except  from  the 
publishers'  standpoint,  it  is  not  true  that 
the  book  production  of  this  country  re- 
flects the  literary  aspirations  of  the 
people.  The  fact  is,  somebody  wants  to 
publish  a  book  that  they  think  is  very 
valuable  upon  a  subject,  and  they  have 
the  natural  pride  that  anyone  feels  in 
having  a  book  published  over  their  own 
names.  They  are  willing  to  pay  for  the 
expense  of  publication — and  so  the  book 
gets  published.  The  fact  that  there  are 
over  ten  thousand  books  published  does 
not  mean  that  the  publishers  have  been 
out  looking  for  those  books;  it  means 
that  ten  thousand  different  people 
wanted  to  get  their  books  published  and 
had  the  money  to  pay  for  their  publica- 
tion. That  is  why  the  cry  of  fewer  and 
better  books  is  in  a  sense  futile.  You 
cannot  regulate  that  except  by  getting 
the  publishers  to  refuse  to  publish  the 
books  that  people  are  willing  to  pay  for. 
The  unfortunate  feature  of  it  is  that  a 
bookseller  loads  up  with  such  books,  and 
if  there  is  no  sale  in  his  locality — that  is, 
no  friends  of  the  author  there — he  is 
likely  to  get  the  books  left  on  his  hands. 

The  writer  spoke  about  having  kept 
some  books  on  his  shelves  for  the  sake  of 
selling  them  through  the  advertising  col- 
umns of  the  Publishers'  Weekly.  I  have 
heard  some  booksellers  say  you  should 
never  keep  a  plug.  Sell  it  at  some  price, 
they  say ;  no  matter  what  the  loss  is,  get 
rid  of  it;  turn  the  book  into  cash,  no 
matter  what  you  get  for  it.  I  would  be 
interested  to  know  what  the  consensus 
of   opinion    among  booksellers   is. 


BRIGHT  THOUGHTS  FROM  BRIGHT 
BOOKS. 

"Only  the  old  are  poor — the  unhappy 
things  who  take  about  little  bottles  for 
little  troubles,  and  little  pillows  for 
little  pains — the  sad  folk  who  look  at  a 
menu,  as  people  look  at  a  hand  in  a 
game — to  consider  what  they  had  better 
discard.  Do  we  read  menus?  No;  or,  if 
we  do,  it's  for  greediness,  not  discre- 
tion. We  don't  need  discretion.  We  go 
dashing  gloriously  on,  tasting  every- 
thing in  life.  Nothing  shocks  us,  noth- 
ing: gives  us  mental  or  physical  indiges- 
tion. We  try  all  things."— "The  Joy  of 
Youth,"  by  Eden  Phillpotts. 

"What   do   most   women   marry   for? 


Generally  because  they  are  stupid  asses. 
The  men  want  housekeepers  and  the 
women  want  houses,  and  neither  want  to 
pay  for  such  luxuries.       Those  are  the 

two  principal  reasons,  if  you  ask  me." 

"The  Rocks  of  Valpre,"  by  E.  M.  Dell. 
"The  girl  who  has  been  reared  among 
brothers  has  few  defenses  against  other 
males.  She  has  acquired  two  things — a 
belief  in  the  divine  right  of  man,  and  a 
curiosity  as  to  what  those  men  are  like 
who  are  not  her  brothers.  She  may  love 
her  brothers,  but  she  cannot  believe  that 
they  adequately  represent  the  other 
sex. ' ' 

"If  there  had  not  been  a  serpent  in 
the  Garden  of  Eden  it  is  likely  that  the 
bored  inhabitants  of  Paradise  would 
have  been  forced  to  import  one  from  the 
outside  wilds  merely  to  relax  the  tedium 
of  a  too-sustained  duet.  There  ought  to 
be  a  law  that  when  a  man  and  a  woman 
have  been  married  for  a  year,  they 
should  be  forcibly  separated  for  another 
year."— "Here  are  Ladies,"  by  James 
Stephens. 

"But  he  is  such  an  original!  Fancy  his 
coming  to  stay  with  mama  here  only  a 
year  after  she  divorced  him.  I  think  it 
is  too  sweet  of  her  to  let  him  come,  and 
too  sweet  of  him  to  suggest  it." 

"Being  compromised  was  a  purely 
Victorian  sort  of  decoration  like — like 
crinolines." 

m 

Anyone  reading  the  following  poem 
cannot  fail  to  be  impressed  with  its 
strength  and  action.  It  is  written  by  a 
Western  Canadian— Ronald  McCaskill, 
and  appeared  first  in  MacLean's  Maga- 
zine for  October.  The  title  is  "The 
Homeland's  Call": 

Hearken,  ye   whelps   of   the   Lion ! 
Stir  ye,   awake  from   your  dream; 
Hark    to    the    world-flung    challenge, 
List    to   fhe   eagle's   stream: 
Thrown    in    the    teeth    of    the    nations 
Terrible;    menacing;   grim: 
Hoar  ye   the   words   of  defiance, 
Hurled    to    the    Empire's    rim? 

"Stand  from  the  path  of  my  southern   mate 

Stand   aside   lest   ye  be  too   late 
And   I   tear  thee  limb  from  limb." 

Hearken,    ye    whelps    of   the    Lion, 
Hear  ye  his   arrogant  cry? 
"Where   is   there   one   to   dare   me, 
One  who'll  do   battle  and   die? 
Fear  I   the   bear   that   was   conquered, 
Cowed   by  the  small  yellow  man? 
Heed   I   the  squeaks  of  an   upstart 
I    ground    in    the   dust   of   Sedan? 

Who   talks   to   me   of  the   Lion's   sway? 

A  lion's   cubs   may   be  eagle's   prey! 
And    mercy    is    none   of   my    plan." 

Hearken,   ye   whelps   of  the   Lion, 

What  says   thy    mother's   roar? 

"Who   is   this   Teuton    boaster 

To    prate   so   loud    of   war? 

Long   have   I   stood    his   insults, 

Long   have   I   leashed   my    might, 

But  never  brooked   dishonored   peace. 

The   time    has    come   to   fight. 

Rise  then   ye   whelps   of  the   Lion's   breed, 
Thy    mother's    call    is    the    Empire's    need 

And   battle  for  the   right!" 

"Send    me    the   men    from    the    Southern    Cross 

Eager   to   do   their   part: 

Send    me   my    sons   from   the   frozen   north, 

Men    of   the   mighty    heart. 

Give  me  the  men   from   the  sun-baked  veldt, 

Bred    to   the   rifle's   crack ; 

Send    me  alike   both   rich   and   poor; 

No   fear   that   men    I'll   lack: 

Making    one   cause    with    my    sons    at    home. 

Warring  on   land   or  on   salt  sea  foam, 
To    fight    for   the   Fnion    Jack." 


The  Prose  and  Poetry  of  Bookselling 


DO  these  terms  bring  to  you 
thoughts  of  work  and  pleasure? 
If  so,  I  have  chosen  well  and  I 
hope  to  contribute  a  little  to  the  profit 
and  pleasure  of  our  gathering. 

What  I  say  will  be  more  applicable  to 
the  beginner  in  bookselling  than  to  the 
veterans  in  the  trade.  We  old  fellows 
would  a  great  deal  rather  give  advice 
than — dollars. 

You  will  kindly  overlook  the  fact,  if 
there  is  too  much  ego  in  this  talk,  for  it 
is  really  my  own  experience  I'm  telling 
you.  Up  to  the  time  I  was  plunged  into 
the  business  on  my  own  hook,  I  had 
never  had  any  experience  in  merchan- 
dising of  any  kind,  but  I  learned  rapidly. 
The  first  thing  that  I  found  out  was 
to  balance  my  cash  daily.  One  of  the 
next  things  was  how  to  mark  my  goods. 
A  friend  told  me  not  to  be  too  much 
above  the  market  price  and  be  sure  not 
to  be  below  it.  One  told  me  to  add  one- 
third  of  cost  for  selling  price.  Another 
said  two-fifths  and  still  another  good 
friend  said  add  one-half.  I  compromised 
by  not  marking  below  two-fifths,  unless 
I  had  to,  and  adding  one-half  whenever 
I  could.  A  great  deal  has  been  said 
about  basing  your  calculation  on  cost 
price  or  selling  price.  As  the  conductor 
told  the  nervous  lady  when  she  inquired 
at  which  end  of  the  car  to  get  off, 
"Either  end,  m'm;  both  ends  stop." 
Either  way  will  get  you  there. 
Suggestions  for  Arrangement  and  Care 
of  Stock. 

Next  comes  arrangement  of  goods.  Put 
kindred  lines  as  near  together  as  you 
can,  and  reserve  stock  not  too  far  from 
the  regular  stock. 

I  found  the  lower  edges  of  a  book, 
placed  on  end  to  the  shelves,  soon  be- 
came worn.  A  piece  of  thick  cardboard, 
cut  the  width  of  the  shelves  and  cov- 
ered with  canton  flannel,  made  a  nice 
resting-place  and  saved  the  feelings  of 
the  books.  These  pieces  are  very  easily 
taken  outside,  dusted  and  replaced.  Many 
tedious  hours,  waiting  for  customers, 
can  be  employed  cleaning  up  books, 
cards,  booklets,  etc.,  with  a  good  eraser. 
Our  present  art  gum  is  excellent  for  the 
purpose. 

Do  you  take  time  to  untie  your  incom- 
ing parcels,  put  the  string  in  a  conveni- 
ent form  for  using  on  suitable  outgoing 
parcels?  Then,  too,  the  wrapping  paper 
may  be  neatly  folded  for  future  use 
Sounds  rather  small,  doesn't  it?  Well, 
the  success  or  failure  of  your  business 
may  depend  on  the  saving  or  wasting  of 
the  small  things.  You  should  keep  an 
invoice  register,  so  that  you  have  a 
record  of  all  purchases,  and  at  the  end  of 


By  Seely  Conover 

the  year  you  know  how  much  you  have 
bought  each  month,  and  for  the  whole 
year.  You  should  also  keep  a  daily, 
weekly,  monthly  and  yearly  record  of 
sales.  You  also  need  an  expense  book, 
ruled  for  thirty-one  days  to  the  opening, 
containing  a  column  each  for  the  regu- 
lar expenditures  of  the  store,  such  as 
freight,  cartage,  express,  light,  heat,  in- 
surance, benevolence,  clerk  hire,  rent, 
postage,  stationery,  etc.  Witli  this  you 
know  what  your  business  costs  you 
each  month,  and  each  year.  With  this 
carefully  kept  data  you  will  know  whe- 
ther you  are  making  or  losing,  and 
there  will  be  no  guessing  about  it. 

Inventory  of  Stock  Should  Be  Kept 
Up-to-date. 

One  more  idea  about  buying.  You 
need  a  book  so  divided  that  space  is 
given  to  as  close  a  classification  of  mer- 
chandise as  possible.  Blank  books,  inks, 
pencils,  Bibles,  school  books,  etc.,  should 
each  have  a  separate  space. 

You  have  a  date  for  your  blank  book 
representative.  Make  a  complete  in- 
ventory of  your  stock.  Your  first 
first  column  is  "on  hand  last  invent- 
ory." Next  column,  "amount  bought"; 
third  column,  "present  inventory." 
Your  first  and  second  columns  tell  stock 
after  buying.  The  difference  between 
this  and  the  third  column,  "present  in- 
ventory," shows  how  much  you  have 
sold,  so  you  now  have  a  basis  to  deter- 
mine present  purchasing,  making  the 
fourth  column.  You  should  have  all  this 
made  up  before  the  traveler  reaches  you 
and  thereby  earn  his  everlasting  grati- 
tude, by  having  the  bulk  of  his  order 
ready  for  him. 

The  foregoing  all  means  work,  but  do 
not  be  afraid  of  it  on  that  account,  for 
the  grip  you  get  on  your  business  by  this 
kind  of  work  means  success. 
The  ' '  Poetry  ' '  Side — Making  Friends 
With  the  Children. 

Now  I  am  goins-  to  speak  of  the  poetry 
pleasure  of  bookselling.  First:  Treat- 
ment of  customers.  Do  you  have  a  place 
in  mind  where  you  really  like  to  make 
your  own  purchases?  Why  do  you  like 
to  go  there?  Is  it  handy,  is  it  the  store, 
is  it  the  goods?  You  are  now  on  the 
other  side  of  the  counter.  When  you  get 
back  to  your  own  store,  think  what 
makes  you  like  the  other  place,  and  treat 
your    customers   accordingly. 

A  woman  wheels  the  baby  and  carri- 
age in  the  store,  and  perhaps  you  don't 
like  it.  In  the  first  place  you  ought  to 
like  babies.  Then  your  face  will  light 
up  and  you  will  welcome  the  baby  first 
and  apologize  to  the  mother  afterwards 
that  the  briGrht-lookins1  baby  made  you 
68 


for  a  moment  forget  its  mother.  You 
have  paved  the  way  for  a  good  customer, 
not  only  to-day,  but  days  when  she 
comes  without  the  baby.  Another  plea- 
sure is  making  the  acquaintance  of  the 
children  as  they  come  in  the  store.  To 
a  little  girl:  "Why,  what  a  nice  hat  you 
have,"  or,  "what  a  pretty  coat.  I  think 
your  mama  knows  what  is  nice."  To  a 
little  boy:  "Why,  how  you  grow!  You 
will  soon  need  long  pants.  Is  that  your 
sister  you  are  taking  such  good  care 
of?"  First  impressions  are  very  last- 
ing, and  little  folks  learn  to  like  a  store 
where  they  are  welcome,  and  they  con- 
tinue to  like  it  when  they  grow  up.  I 
am  selling  the  grandchildren  of  some 
who  were  not  grown  when  I  began. 

Stand  Up  for  Your  Clerks. 

A  customer  has  a  complaint  to  make 
of  an  article  purchased.  Listen  pleas- 
antly, and  if  you  intend  to  right  the 
complaint,  do  it  so  that  your  customer 
feels  the  pleasure  is  yours,  and  you  are 
pleased  to  make  it  right. 

Do  you  stand  up  for  your  clerks?  Of 
course  you  set  the  example,  and  insist 
that  your  clerks  shall  be  courteous.  But 
do  they  know  that  you  are  on  their  side? 
I  do  not  think  that  you  can  get  a  hearty 
service  unless  they  do.  I  never  give  one 
of  my  clerks  a  reprimand  in  the  pres- 
ence of  a  customer.  Whenever  I  want 
to  find  some  particular  fault  with  one  it 
is  done  when  we  two  are  alone.  "Team 
work"  must  be  the  spirit  of  the  human 
force  in  your  business.  If  you  find  one 
more  intent  on  putting  someone  in  a 
hole  than  working  for  the  good  of  the 
store,  tell  him  to  get  right  or  to  get  out. 
Treat  Your  Travelers  Well. 

Lastly:  Treat  your  travelers  well. 
They  are  your  best  friends  if  you  will 
let  them  be  so.  They  can  tell  you  a  great 
many  things  you  ought  to  know,  and  help 
you  in  more  ways  than  you  are  aware  of. 
My  experience  has  been  that  I  can  get 
better  prices  and  better  service  from  the 
traveler  than  by  dealing  direct  with  the 
house. 

Do  not  be  worried  about  your  competi- 
tor's way  of  doing  business,  nor  adver- 
tise him  by  talking  about  him.  The  time 
spent  in  "getting  even"  with  anyone  is 
much  better  employed  in  your  own 
business. 

You  should  also  have  a  part  in  the 
activities  of  your  community.  Have  a 
membership  in  organization  for  the  pub- 
lic s'ood  and  work  on  its  Committees. 
Don't  be  afraid  you  will  lose  trade  by 
being  a  man  among  men.  If  you  dis- 
eharge  your  public  duties  faithfully  and 
fearlessly  you  will  gain  more  trade  than 
you  will  lose. 


BOOKSELLER     AND     STATIONER 


69 


BOOKS    RECEIVED. 
Poems  of  Problems.     Ella  Wheeler  Wil- 
cox.   London:  Gay  &  Hencock.    Cloth, 

3s.  6d. 

Uniform    with    the    other   volumes   by 
this  widely  read  poet. 
What  to  Eat  and  Why       By  Dr.  Hind- 

hede.        London :   Ewart,    Seymour    & 

Co.     Boards,  2s.  6d. 

Described  as  a  complete  change  to  a 
healthy,  simple  and  cheap  mode  of 
living. 

Nancy,  the  Joyous.     By  Edith  Snow.  To- 
ronto: Copp,  Clark  Co.     Cloth,  $1. 

A  delightful  story,  the  scenes  of  which 
are  laid  in  the  Tennessee  mountains.  But 
the  charm  of  the  story  is  based  on  some- 
thing- more  than  mere  local  color,  homely 
characters  or  picturesque  setting.  Nancy 
is  a  real  girl,  a  likeable  one,  and  the  love 
she  inspires  in  her  fellow-creatures  of 
the  story  is  a  real  affection  that  shines 
beyond  the  pages  of  the  book  upon  the 
heart  of  the  reader. 
Elizabethan  Literature.       By  John  Mc- 

Kinnon  Robertson.    London:  Williams 

&  Norgate.     Cloth,  Is. 

A    volume    in    the     Home     University 
Library  of  Modern  Knowledge. 
The  Alps.      By  Arnold  Lunn.     London : 

Williams  &  Norgate.     Cloth,  Is. 

A    volume    in    the    Home    University 
Library  of  Modern  Knowledge. 
The  Growth  of  Europe        By  G.  A.  J. 

Cole.     London:   Williams   &   Norgate. 

Cloth,  Is. 

A    volume    in    the    Home    University 
Library  of  Modern  Knowledge. 
Central  and  South  America.    By  William 

R.     Shepard.       London:    Williams    & 

Norgate.    Cloth.  Is. 

A    volume    in    the    Home    University 
Library  of  Modern  Knowledge. 
Wild  Honey.      London:  Constable  &  Co. 

Cloth,  6s. 
Love's   Coming   of    Age.       By    Edward 

Carpenter.       London :  Methuen  &  Co. 

Cloth,  Is. 

A   cheap   edition   of  a  book   that   has 
had   a   large   sale,   and   which   has   been 
translated  into  many  languages. 
Sandra  Belloni,  originally  "Emilia"  in 

England.     By  George  Meredith.     Lon- 
don: Constable  &  Co.     Cloth,  6s. 

A    volume    in     Constable's    Standard 
Edition      of     the      works      of      George 
Meredith. 
Evan  Harrington.     By  George  Meredith. 

London:  Constable  &  Co.     Cloth,  6s. 

A    volume    in    Constable's    Standard 
Edition     of     the     works     of      George 
Meredith. 
Canada     and     the     British     Immigrant. 

Emily  P.  Weaver.     London:  Religious 

Tract  Society.     Cloth,  3s.  6d. 

In  her  prefatory  note  the  author  says: 
"By  the  very  writing  of  this  book  I  am 
in  a  measure  offering  myself  as  a  guide 
to  any  prospective  immigrant  choosing 
to  avail  himself  of  mv  services.       It  is 


well,  therefore,  to  explain  that  I  myself 
came  out  a  good  many  years  ago  as  one 
of  a  large  family  to  settle  in  Canada, 
and  so  know  something  at  first  hand  of 
the  difficulties,  the  trials  and  the  pleas- 
ures that  await  the  newcomer  in  an  at- 
tempt to  make  good  under  unfamiliar 
circumstances." 

Each  province  is  treated  separately, 
and  among  the  headings  of  chapters  are 
the  following: — "Why  Canada  is  Brit- 
ish"; "Confederation";  "Land  and  the 
People";  "Industries  and  Transports"; 
"The  Man  Canada  Needs";  "The 
Woman  Canada  Needs";  "Hints  and 
Suggestions."  The  volume  has  a  fold- 
ing map  of  the  Dominion  and  many  illus- 
trations in  color  and  black. 
Chaucer  and  His  Times.      By  Grace  E. 

Hadow.      London:    Williams    &    Nor- 
gate.    Cloth,  Is. 

A    volume    in    the    Home    University 
Library  of  Modern  Knowledge. 
Sex.     By  J.  A.  Thomson  and  D.  Geddes. 

London :  Williams  &  Norgate.     Cloth. 

Is. 

A    volume    in    the    Home    University 
Library  of  Modern  Knowledge. 
The  Business  of  Farming.      By  William 

('.  Smith.  Cincinnati:  Stewart  &  Kidd 

Co.    Cloth,  2s.  net. 

The  author  has  a  preface  under  the 
caption  of  "A  Justification,"  in  which 
he  says:  "We  do  not  make  the  claim 
that  for  this  volume  we  have  even  writ- 
ten a  truth  not  yet  uttered,  but  believe 
we  have  placed  an  emphasis  upon  many 
truths  pertaining  to  the  business  of 
farming  that  have  not  been  previously 
placed,  which,  according  to  Drummond, 
is  ample  justification  for  perpetrating 
another  book  on  a  long-suffering  public. 
Tn  this  volume  we  have  simply  recorded 
the  knowledge  gathered  from  long  ex- 
perience, careful  observation  and  intense 
study  of  the  subjects  treated,  and  we 
have  attempted  to  speak  the  knowledge 
thus  gathered  in  a  simple,  untechnical 
way,  so  that  anyone  can  read,  be  in- 
terested, entertained  and  profited  there- 
by." 
From  Pit  Boy  to  Champion  Boxer.      By 

F.  Hurdman  Lucas.     London :  Ewart, 

Sevmour  &  Co.    Paper,  Is. 

The    romantic    career  of  Georges  Car- 
pentier,  champion  of  Europe. 
Ring  Strategy  and  Tactics.        London: 

Ewart.  Sevmour  &  Co.    Boards,  Is. 

A  volume  by  the  editor  of  "Boxing." 
Some  Letters  of  Robert  Louis  Stevenson. 

London:  Methuen  Co.    Cloth,  Is. 

Stevenson's  letters  in  full  form  four 
closely  printed  volumes.  This  book  con- 
tains a  selection  of  the  best  and  most 
entertaining,  the  choice  of  which  has 
been  the  work  of  Mr.  Lloyd  Osbourne,  a 
stepson  of  R.  L.  S.,  who  not  only  lived 
with  him  on  terms  of  the  closest  in- 
timacv,  but  was  his  collaborator  in  "The 
Wreckers"  and  other  romances. 


Stories  From  Wagner's  Operas,  told  by 
Gladys  Davidson.    London :  T.  Werner 
Lawrie.     Paper,  Is. 
Thirty  Years.      Anglo-French  Reminis- 
cences.     1876-1906.      By  Sir  Thomas 
Barclay.      London :    Constable    &    Co. 
Cloth,  illustrated,  12s.  6d. 
This  volume  is  of  special  interest  in 
connection   with   the    present    European 
war,  as  it  is  in  fact  a  book  of  memoirs 
as  regards  the  author's  connection  with 
France  and  the  genesis  and  fulfilment  of 
the  entente.     Our  readers  will  recall  this 
author's    previous    book,    "The    Turco- 
Italian  War  and  Its  Problems,"  and  also 
"Problems  of  International  Practice  and 
Diplomacy. 

The  Tragic  Comedian  By  George  Mere- 
dith. London :  Constable  &  Co.  Paper, 
6d. 
Golf  for  Women.  Geo.  Duncan.  Lon- 
don :  T.  Werner  Lawrie.  Limited. 
Cloth,  3s.  6d. 

This  book  is  written  and  illustrated  on 
entirely  new  lines  by  a  keen  and  in- 
terested student  of  women's  golf,  but  is 
equally  interesting  to  men.  Illustrations 
show  correct  and  the  incorrect  grip, 
stances,  swing  and  shots  of  all  kinds,  as 
well  as  characteristic  styles  of  the  lead- 
ing champions  of  the  year  and  other 
well-known  women  golfers. 
The  Ordeal  of  Richard  Feverel.  By 
George  Meredith.  London:  Constable 
&  Co.     Cloth,  6s. 

A    volume    in    Constable's    Standard 
Eilition  of  the  works  of  Meredith. 
The  Jam  Queen.     By  Xetta  Syrett.  Lon- 
don :  Methuen  &  Co.    Cloth,  6s. 
Mrs.    Quilter,   the   principal    character 
in  this  tale,  is  the  Napoleon  of  the  jam 
trade.     It  is  written  in  a  light  vein,  but 
contains  a  thread  of  seriousness,  is  dra- 
matic and  full  of  surprises. 
The  Water  Babies.      By  Charles  Kings- 
ley.    London:  Geo.  Routledge.  Boards. 
In    this   volume   the   story    is    retold 
chiefly     in    words    of    one    syllable     for 
young  children.     It  is  a  handsome  edi- 
tion, profusely  illustrated. 
Scientific  Massage  for  Athletes.     By  H. 
Joseph  Fay.  London:  Ewart,  Seymour 
&  Co.     Boards,  Is. 

The  author  is  the  Australian  authority 
on  massage  for  athletes.  The  book  is 
illustrated  by  photographs  and  diagrams. 
The  Uncertain  Glory.  By  Molly  Thynne. 
London:  Methuen  &  Co.  Cloth,  6s. 
A  story  of  artistic  life  and  the  troubles 
that  can  follow  when  plebeian  genius 
attracts,  or  is  attracted  by  patrician 
affection. 

The  Ways  of  Society,  Mrs.  Danvers  De- 
lano. London:  T.  Werner  Laurie. 
Cloth. 

"A  social  guide." 
The  River  Amazon.     Bv  Paul  Fountain. 
London:  Constable  &  Co.     Cloth,  10s. 
6d. 
This  volume   covers  the   same  ground 


70 


BOOKSELLER      AND      STATIONER 


as  the  author's  previous  book,  "The 
Great  Forests  and  Mountains  of  South 
America,"  but  the  material  is  nearly  en- 
tirely new,  there  being  less  of  the  per- 
sonal and  more  of  the  descriptive  in  the 
present  work.  There  are  sixteen  interest- 
ing half-tone  plates,  being  reproductions 
from  actual  photographs. 

The  Shaving  of  Shagpat.  By  George 
Meredith.  London:  Constable  &  Co. 
Cloth,  6s. 

A  volume  in  Constable's  Standard 
Edition  of  the  works  of  George  Mere- 
dith. 

The  Last  Christian.      Geo.    K.    Turner. 

Toronto:     McClelland,     Goodchild     & 

Stewart.     Cloth,  $1.25. 

The  theme  of  this  book  is  of  universal 
interest.  The  unrest  and  worldliness  of 
the  present  time  presented  not  through, 
but  the  spiritual  straggles  of  real  men 
and  women,  it  raises  the  question,  "Is 
Christianity,  more  especially  Protestant- 
ism, dying  out?''  Why  are  churches 
falling  into  decay  and  congregations 
dwindling  year  after  year?  Why  are 
thousands  turning  from  religion  to  re- 
creation on  Sunday?  There  is  a  happy 
love  story  told   with  depth   of  feeling. 

Modern   Industry,     in    Relation   to   the 
Family  Health  and  Education.    Flor- 
ence    Kelley.       London:     Longmans, 
Green  &  Co.     Cloth,  $1. 
The  author  is  the  general  secretary  of 
the    National    Consumers'    League,    and 
this   volume    contains    the    substance    of 
four     lectures     delivered     in     1913     at 
Teachers'  College,  Columbia   Fniversity. 

Morocco,    by    Pierre   Loti.     London:    T. 

Werner  Laurie.    Cloth  7s.  (id. 

Translated  from  the  French  by  W. 
P.  Baines.  Has  twelve  illustrations  in 
color  and  tone. 

The   Old   and   New   Testaments.     H.    II 
Charles.     London:      Williams    &    Mor- 
gate.    Cloth,  Is. 
A    volume   in    the     Home      Fniversity 

Library    of    Modern    Knowledge. 

Wild   Honey-    Cynthie   Stockley.      Lon- 
don:  Constable.    Cloth,  6s. 
A  new  volume  of  fiction  by  the  author 

of  "The  Claw." 

The  Church  of  England  by  Canon  Wat- 
son. London:  Williams  &  Morgate. 
Cloth,  Is. 

A  volume  in  the  Home  Fniversity  Li- 
brary   of   Modern   Knowledge. 

At  the  Shrine  and  other  Poems.    George 
Edward    Clarke.     Cincinnati:     Stewart 
&   Kidd.   Cloth,   net   $1.25. 
Mr.  Clarke  is  an  Englishman  by  birth, 
a    Canadian   by   education,   and    an    Am- 
erican  by   long  residence. 


A  Band  of  Mirth.        By  L.   T.  Meade. 

Edinburgh:  W.  &  R.  Chambers.  3s.  6d. 

Shows  how  both  rich  and  poor  can  give 
mutual  help  through  life,  and  how  chil- 
dren can  influence  those  of  their  own 
age  either  for  good  or  evil.  The  tale 
will,  I  think,  be  read  eagerly  by  both 
girls  and  boys.  The  Courtenays  are  a 
delightful  family,  and  one  cannot  help 
loving  them  all,  from  the  mother  and 
father  down  to  the  youngest  child,  nick- 
named the  "Lamb,"  a  dear,  delightfully 
human  boy. 


Schoolgirl's  Diary.       By   May   Baldwin. 

Edinburgh :  W.  &  R.  Chambers.  3s.  6d. 

The  diary  of  a  child  who  early  in  life 
loses  both  parents  and  is  taken  round  the 
world  by  her  uncle.  The  diary  carefully 
avoids  all  that  is  usually  to  be  found  in 
acounts  of  travels,  anything  that  can  be 
described  as  "guide-booky. "  It  is  full 
of  delightful  touches  of  humor  and 
quaint,  interesting  sketches  of  people 
met   with   and   places  visited. 


A  SCHOOLGIRLS 
(IS'  DIARY 


Suas^ 


MAY 
BALDWIN 


The  Essentials  of  Business  English. 
P.  L.  MacClintock.  Chicago:  LaSalle 
Extension  Fniversity.  Cloth,  $1.40. 
A  text-hook  for  colleges,  high  schools, 
commercial  schools  and  a  manual  for  the 
husiness  man.  It  is  one  of  the  best  ex- 
amples of  a  thoroughly  practical  instru- 
ment for  the  accomplishment  of  a  de- 
finite educational  task.  It  touches  the 
very  problems  of  which  its  title  promises 
the  solution.  It  is  thoroughly  practical 
and  thoroughly  cultural,  and  thereby 
illustrates  that  there  is  no  sort  of  neces- 
sary antithesis  or  antagonism  between 
these  two  ideals  in  education. 


Teddy  Lester's  School  Days.      By  John 
Finnemore.     London:  W.  &  R.  Cham- 
bers, Ltd.     Six  colored  illustrations  by 
W.  Rainey.     Cloth,  5s. 
An  interesting  story  of  public   school 

life  in  England ;  a  book  of  interest  alike 

to  boys  and  old  boys. 


'eddy  [esters  j 
Schooldays 


ER'S 
30LMYS 


•So*!        JoHNpNNEMORE^ 

Blair  of  Balaclava.      By    Escott    Lynn. 

London:  W.  &  R.  Chambers,  Ltd.     Six 

colored     illustrations     by     W.     H.     C. 

Groome.     Cloth,  3s.  6d. 

A  rousing  story  of  the  Crimea,  which 
has  before  been  described  as  the  "Young 
Man's  Campaign"  and  "The  Soldier's 
War."  It  shows  how  the  troops  were 
called  upon  to  act  on  their  own  initiative 
and  how  they  rose  to  the  occasion.  The 
charge  of  the  17th  Lancers — the  im- 
mortal 400 — is  vividly  portrayed.  It 
tells  of  the  hardships  and  privations  un- 


m 


* 


dergone  in  this  terrible  war  and  of  the 
unparalleled  deeds  of  bravery  which 
were  enacted.    A  typical  war  book. 

The  retail  stationery  store  can  have  a 
fine  stock  and  an  attractive  display,  but 
without  a  real  salesman  behind  the  coun- 
ter it  is  not  success. 

No  man  behind  a  retail  stationery 
counter  can  make  good  without  convinc- 
ing himself  that  he  is  selling  something 
that  is  worth  the  money. 

A  good  salesman  is  not  one  who  sells 
the  customer  something  he  does  not 
want,  but  one  that  sells  him  and  per- 
suades him  to  believe  that  he  is  expected 
back  to  buy  again,  because  he  has  been 
treated  with  consideration  and  given  his 
money's  worth. 


BOOKSELLER      AND      STATIONER 


71 


72 


BOOKSELLER     AND     STATIONER 


The  Girl  on  the  Green.    By  Mark  Aller- 

ton.     London :  Methuen  &  Co.     Cloth, 

6s  net. 

The  atmosphere  of  the  golf  links  per- 
vades this  novel.  The  heroine  is  a 
charming,  high-spirited  girl  who,  on  her 
way  from  college  to  Bury  St.  Dunstan's, 
has  an  unexpected  excursion  into  mili- 
tancy, followed  by  imprisonment.  But 
she  is  more  of  a  golfer  than  a  suffragette, 
and  golf  is  the  real  life-blood  of  the 
book. 
Broke    of    Covenden. .   By  J.  C.  Smith. 

London:  Constable  &   Co.     Cloth,  6s. 
On  Money  and  Other  Essays.    By  G.  S. 

Street.      London :     Constable    &    Co. 

Cloth,  4s  6d,  net. 

m 

A    TEST    OF    MANHOOD. 

If  you  can  keep  your  heart  when  all  about  you 
Are  losing  theirs   and   blaming   it   on    you : 
If  you  can  trust  yourself  when  all   men   doubt 

you. 
But  make  allowance  for  their  doubting,   too; 
If  you  can   wait  and  not  be  tired  by   waiting, 
Or    being    liert    about,    don't    deal    in    lies. 
Or   being  hated,   don't   give  way   to   hating; 
And  yet  don't  look  too  good,  nor  talk  too  wise, 

If  you  can  dream — and  not  make  dreams  your 

master: 
If  you  can  think — and  not  make  thought   your 

aim. 
If  you  can   meet  with   triumph   and   disaster 
And  treat  these  two  impostors  just  the  same; 
If   you    can     bear    to     hear    the     truth    you've 

spoken 
Twisted   by  knaves  to  make  a  trap  for  fools. 
Or   watch    the   things    you    gave    your    life   to, 

broken, 
And    stoop    and    build    'em    up   with    worn-out 

tools. 

If  you  can  make  one  heap  of  all  your  winnings 
And    risk   it   on   one   turn    of   pitch-and-toss, 
And  lose,  and  start  again  at  your  beginnings. 
And  never  breathe  a  word  about  your  loss; 
If   you    can    force    your    heart    and    nerve   and 

sinew 
To  serve  your  turn   long  after  they  are  gone. 
And  so  hold  on  wiien  there  is  nothing  in  you. 
Except  the  will  which  says  to  them:  Hold  on. 

If  you   can    talk    with   crowds   and    keep   your 

virtue. 
Or    walk    with    Kings — nor    lose    the    common 

touch. 
If  neither  foes  nor  loving  friends  can  hurt  you, 
If  ail  men  count  with  you,  but  none  too  much; 
If  you  can  fill  the  unforgiving  minute 
With   sixty   seconds'   worth   of  distance   run, 
Yours  is  the  earth  and  everything  that's  In  it, 
And — which  is  more — you'll  be  a  Man,  my  son! 
— Rudyard    Kipling. 

m 

The  Bookseller's  Incentives  and  His 
Goal. 
All  this  has  been  a  real  pleasure  to 
me  in  my  business.  And  to  my  younger 
friends  in  the  trade — there  is  a  good  liv- 
ing in  bookselling,  if  properly  conduct- 
ed. But  you  must  have  a  strong  incen- 
tive. You  ought  to  be  married,  so  that 
you  have  a  home  to  work  for,  children 
to  think  for,  and  a  good  wife  so  that 
you  can  fight  for  her  and  with  her.  Set 
your  faces  to  the  sunrise,  strong  in  your 
purpose,  cheerful  in  its  execution,  so 
shall  you  not  only  be  successful  in  your 
lifework,  but  you  will  be  an  inspiration 
to  vour  generation. 


Chain  of  Stores  in  Moose  Jaw 

Three  Sores,  Well  Situated,  and  Under  Dif- 
ferent Names,   Make  a  Strong  Combination 


THERE  ARE  three  stores  in  Moose 
Jaw,  which  operate  in  conjunc- 
tion; they  are  Nixon's  Limited, 
the  Westwood  Stationery  Co.,  and  Ham- 
mond's Limited.  Altogether,  they  se- 
cure a  good  deal  of  the  book,  wallpaper 
and  stationery  business  in  that  city. 
In  no  sense  are  they  in  opposition.  Be- 
ing connected  financially,  this  would  be 
foolish.  Each  caters  to  its  own  par- 
ticular class  of  trade,  and  their  situation 
along  the  main  thoroughfare  is  such  as 
to  capture  a  maximum  of  business. 
There  is  a  store  at  each  end  of  the 
street,  and  one  in  between. 

Hammond's  Limited  is  the  latest  ad- 
dition  to  the   chain.     This   store   caters 


paper  are  sent  to  every  customer  on 
the  books,  bearing  number,  price  and 
size.  This  business  has  been  gone  after 
systematically,  and  has  assumed  large 
proportions. 

In  Moose  Jaw,  a  salesman  is  employ- 
ed calling  on  offices  and  wholesale  con- 
cerns, securing  orders  for  any  small  sup- 
plies required.  Often  a  prospect  for  fur- 
niture is  picked  up  in  this  way.  Blank 
book  and  loose  leaf  business  is  featured, 
and  helped  by  means  of  window  dis- 
plays. 

The  Hammond  Store. 

The  Hammond  Store  was  opened  with 
a  circulating  library.    It  has  been  found 


The  Westwood  Store,  Moose  Jaw — One  of  a  chain  of  three  in  that  city. 


to  the  better  class,  particularly  in  wall 
paper,  fine  stationery,  fancy  goods  and 
the  more  expensive  books.  Nixon 's  Lim- 
ited do  a  bigger  volume  of  trade,  but 
of  the  cheaper  class.  Theirs  is  really 
the  book  store,  though  they  all  handle 
books  to  some  extent. 

The  Westwood  Store. 

The  Westwood  store  devotes  its  at- 
tention principally  to  office  supplies  and 
furniture.  They  are  not  content  to  take 
what  business  comes  to  them  through  the 
store  door,  but  go  out,  covering  the  city 
thoroughly,  seizing  every  available  order 
in  the  surrounding  country,  special  at- 
tention being  paid  to  towns  on  the  Out- 
look and  Soo  lines,  as  well  as  Swift  Cur- 
rent. Much  of  this  business  is  secured 
by  mail.     Sample  books  of  type  writer 


that  this  has  stimulated  the  sale  of  the 
better  class  novels.  Better  grade  wall 
paper  is  carried  at  the  rear  of  the  store. 
It  is  displayed  on  Goldberg  swinging 
frames  in  a  recess,  which  is  lighted  by 
several  electric  bulbs  of  high  candle 
power.  The  fixtures  are  open,  18  ft. 
high,  and  are  reached  by  a  traveling  lad- 
der. 

At  the  front  of  the  store  there  is  a 
gallery,  and  glass,  dust-proof  showcases 
for  carrying  toys  and  fancy  goods.  A 
full  line  of  school  supplies  is  carried. 

Nixon's  Limited  cater  chiefly  to  the 
British  trade,  which  is  a  big  factor  in 
Moose  Jaw,  special  attention  being  given 
to  British  periodicals.  A  $5,000  stock 
of  the  cheaper  grade  of  wall  paper  is 
carried  in  this  store. 


BOOKSELLER      AND      STATIONER 


73- 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
In  great  variety.     Liberal  discounts  to  the  trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWNS  MUSIC  STORE 

144  Victoria  Street  -  TORONTO 


Hold    the   line 


Here's  the  line  to  hold — 

John    Heath's   Telephone 

Pen.    You  will  not  hold  it 

^j^              (RegUtered.) 

long   because   it    sells    so 

quickly.     There's    quality 

about   it.       It    writes 

smoothly,  never  corrodes, 

and  lasts  long.     Get  con- 

nected with  the  Telephone 

vB>    ^^B 

^       Pen  for  quick  sales. 

HK^                    Sui>i>lied   bv  (*Zl 

BMA^                t  n  *■         lea.tlin.ff 

Hyp^kKMj^         LuhnlesaU  hrtuire 

London  (Eng.)                " 

7^hLvv4D)v    '"    l"ron*o  <**d 

Export  Agency, 

cSI^^'wt^S^.    Montreal. 

8  St.  Bride  St, 

LONDON,  E.C 

Judges'  Postcards 
and  Calendars 

JUDGES'  LTD.,  LONDON  (ENG.)  &  HASTINGS 

f$  Over.  100  Medals  and  Diplomas 

awarded  in  all  the  principal  Photog- 
raphic Exhibitions  in  Great  Britain. 

<J  Every    Card   and     Calendar   an 

actual  Permanent  Photograph  of  a 
beautiful  and  exclusive  sepia  tone. 

<J  About  1000  Varieties  of  subjects 
to  select  from, [including  Sea,  Sky  and 
Nature  Studies,  all  the  principal  British 
beauty  spots,  and  unique  series  of  pic- 
tures taken  at  night. 

Sole  Agent  for  Canada  : 

ERNEST  P.  D.  LINSCOTT 

24  Wellington  Street  West 
TORONTO 


You  Cannot  Buy  German  Goods  Now 
You  Need  Not  in  Future 


ALL  BRITISH 


We  are  manufacturing  Ladies'  Hand  Bags  and  Purses 

on  British-Made  Frames 


ALSO 

ATTACHE  CASES  WALLETS 

WRITING  CASES  COMMERCIAL  STATIONERY 

LETTER  CASES  DIARIES 

ADVERTISING  NOVELTIES 

T.  J.  &  J.  SMITH,  LIMITED 

26  CHARTERHOUSE  SQUARE  -  LONDON,  E.C. 


74 


BOOKSELLER      AND      STATIONER 


KEEP  YOUR  EYE  ON  THE  BALL. 

By  W.  C.  Bitting. 
Said   the  Pro.   to   the   dub,   "You   know 

what   to  do; 
Keep  your  eye  on   the  ball,  and   follow 

straight  through." 

Remember    this    rule    in    your    everyday 

life, 
'Twill  help  you  to  work  and  to  win   in 

the  strife, 
When  trial   and  sorrow  would  your  joy 

subdue, 
Keep  your  eye  on   the  ball,   and   follow 

straight  through. 

If  fortune  desert,  or  if  comrades  forget, 
If    long    seems    the    way,    and    the    path 

thorns  beset, 
Don't  whine  and  bewail,  and  get  into  a 

stew, 
Keep  your  eye  on   the   ball,  and   follow 

straight  through. 

In   working,   in  playing,  in   all  of  life's 

pursuits 
You'll   find   this   a   rule   that   goes  down 

to  the  roots : — 
Be  steadfast,  be  noble,  in  all  things  be 

true. 
Keep  your  eye  on   the   ball,   and   follow 

straight  through. 


SERVICE    MUST    SPEAK. 

A  store  is  almost  human.  It  is  full 
of  temperament.  It  affects  each  cus- 
tomer with  the  composite  personality  of 
its  management  and  staff. 

There  are  stores  and  stores.  There 
are  "  grouchy  "  stores  and  "  smiling  " 
stores.  There  are  flippant  stores  and 
dignified  stores.  And  the  peculiar 
thing  about  each  is  that  the  goods  or 
the  prices  have  little  to  do  with  the 
store's  temperament.  It  is  the  person- 
ality of  the  store  that  colors  and  defines 
the  character  of  the  goods  from  the  cus- 
tomer's viewpoint  and  wins  or  repels 
approval. 

The  temperament  or  personality  of  a 
store  is  vividly  expressed  in  its  face. 
The  face  of  a  store  is  its  advertising. 
You  can  judge  a  store  by  its  advertis- 
ing the  same  same  as  you  can  judge  a 
man  by  his  facial  expression. 

Stores  that  honestly  try  to  serve  their 
customers  best  simply  can't  help  adver- 
tising. It  is  the  way  of  human  nature 
that  when  we  have  spent  the  best  of 
our  brain  power  and  physical  and  finan- 
cial resources  in  building  up  something 
worth  while,  our  enthusiasm  bursts 
forth  into  publicity.  We  simply  cannot 
restrain  the  desire  to  tell  others  about  it. 

In  the  long  run,  service  is  what  you 
pay  for,  always.  The  goods,  as  goods 
alone,  are  incidental.  Service  implies 
quality,  fair  prices,  safe  treatment  and 


honesty  in  every  detail  of  every  trans- 
action. 

The  service  store  is  the  "  serving" 
store.  It  is  also  the  honest  advertising 
store.  By  this  you  may  know  it  always 
— anywhere. 


FEAR. 

Fear — blind,  unreasoning  fear — is  the 
basis  of  nearly  all  business  depressions. 
Political  economists  may  prattle;  wise- 
acres may  weave  wondrous  fabrics  of 
explanatory  words;  but  the  fact  remains 
that  in  nine  cases  out  of  ten  most  of  the 
damage  wrought  by  our  frequent  so- 
called  '•panics"  is  due  to  plain,  unvar- 
nished business  cowardice. 

The  affairs  of  the  world  are  so  closely 
interwoven  that  no  business  man  can 
take  any  important  action  without  its 
effects  reaching  far  beyond  his  own  im- 
mediate concerns.  Every  business  insti- 
tution is  but  a  thread  in  the  whole 
fabric. 

It  is  the  men  of  little  faith,  the  men 
with  little  souls,  the  rabbits  of  the  busi- 
ness world,  who  add  the  tragedy  to 
panics.  A  very  few  cowards  will  stam- 
pede a  vast  audience  of  normal  people. 
And  a  very  few  business  cowards  will 
send  a  thrill  through  the  whole  business 
world. 

Every  such  man  who  fails  to  do  his 
part  in  maintaining  the  equilibrium  of 
business  throws  that  much  added  burden 
on  his  fellows.  Let  there  be  enough  of 
them  and  the  burden  may  become  too 
heavy   to  bear. 

Let  us  all  do  our  part,  remembering 
that  in  hard  times  or  good,  the  number 
of  people  who  should  use  our  product 
remains  exactly  the  same;  and  that  if 
hard  times  make  it  impossible  for  some 
of  these  people  to  buy  from  us,  we  are 
ourselves  directly  responsible  if  we  have 
run  to  cover  at  the  first  sign  of  trouble. 

You  cannot  lessen  the  purchasing 
power  of  Smith,  who  works  for  you.  with- 
out at  the  same  time  curtailing  Hie  buy- 
ing power  of  Joues,  the  grocer;  Brown, 
the  butcher,  and  an  endles  chain  of  other 
people.  In  the  end  you,  yourself,  are  the 
principal  sufferer.-  -Business. 


DEPENDABILITY. 

To  be  dependable-  -to  be  singled  out 
as  one  who  accomplishes  things — is  a 
tremendous  asset. 

A  man  may  be  faithful  or  industrious 
or  even  capable,  and  still  not  be  depend- 
able. 

For  the  faithful  man  may  be  incom- 
petent; he  w?ho  is  capable  may  possess 
erratic  tendencies  which  minimize  his 
efforts,  and  the  industrious  man  may  be 
a  blunderer. 

But  the  dependable  man  is  he  who  can 
at  all  times  be  depended  upon  to  do  that 


which  is  set  for  him  to  do,  as  it  should 
be  done. 

He  has  learned  by  experience  how  not 
to  do  things,  and  with  this  has  come 
naturally  the  knowledge  of  how  things 
should  be  done. 

Like  every  other  quality,  dependabil- 
ity can  be  acquired.  Like  everything 
else  that  is  desirable,  its  acquisition 
requires  effort.  But  the  reward  is  worth 
the  struggle. — Brill  Magazine. 

£33 

THE    SUCCESSFUL    MERCHANT'S 
CREED. 

I  believe  it  my  duty  to  purchase  only 
such  goods  as  will  be  desirable  for  my 
customers. 

I  believe  that  such  .goods  should  be 
purchased  only  in  such  quantities  as  can 
be  disposed  of  in  a  reasonable  time. 

I  believe  it  my  duty  to  look  to  the 
honest  value  of  the  goods  I  sell  and 
never  to  misrepresent. 

I  believe  in  making  only  promises  that 
I  can  keep,  and  to  keep  them  at  all 
costs  and  under  all  conditions. 

I  believe  in  having  one  price,  and  only 
one,  to  all  customers. 

I  believe  in  treating  all  customers  with 
the  same  courtesy,  rich  and  poor  alike. 

I  believe  above  all,  in  advertising,  for 
by  advertising-  I  may  achieve  success 
and  prosperity. 

COURTESY  ALWAYS  PAYS. 

A  successful  department  store  man- 
ager says: 

"We  have  always  made  it  a  rule  of 
the  store  that  salespeople  must  display 
as  great  enthusiasm  in  showing  goods  to 
a  doubtful  customer  as  to  one  who  un- 
mistakably comes  to  buy.  When  a  per- 
son enters  the  store  with  the  expressed 
purpose  of  merely  looking  through,  he 
or  she  is  never  pestered  out  of  their 
good  nature  by  the  obnoxious  atten- 
tions of  clerks.  A  shopper  may  very 
often  form  a  decision  more  satisfactory 
to  herself  if  she  is  left  alone  than  when 
a  salesman  interferes  with  her  train  of 
thought,  so  to  speak.  On  the  other  hand, 
there  are  people  who  request  sugges- 
tions, and  then  it  is  up  to  the  salesman. 
If  he  is  tactful,  he  will  bo  all  things  to 
both  kinds." 


LISTS  RECEIVED. 

From  the  Eaton,  Crane  &  Pike  Co. 
comes  a  set  of  fine  poster  stamps  which 
the  firm  is  supplying  with  each  one 
quire  box  of  Highland  linen  paper.  The 
titles  include:  "Good  Luck,"  "Bon 
Voyage,"  "Happy  Returns,"  "Merry 
Xmas,"  "Happy"  New  Year,"  "Best 
Wishes,"  with  appropriate  designs  for 
each.  The  idea  in  inserting  these  tokens 
with  the  paper  is  that  it  will  serve  a 
very   useful   purpose,  create   an   innova- 


BOOKSELLER      AND      STATIONER 


IO 


HIGGINS' 
TAURINE  MUCILAGE 

^fc                  nr^HE  demand   for  a  clean, 
■  1                     1      tenacious  and  pure  muci- 
fi|'                            late,  secure  against  the 

^^■l                  corrosive    influences   affecting 
^j  P^^fc           the  average  product  in  this  line, 
S  Bady           induced    us    to    put    upon    the 

VHkT^              market  Higgins'  Taurine  Muci- 

_^^bPC^W_       lage.     It  avoids  the  defects  of 
JkL       bF^IB^     tDe  cheap  and    nasty   dextrine 

^^■2^      ZmmtSK      3nCi     f^e     dear     atld     dirty     8um 

flHfMHSST        mucilages.     It    is    stronger, 

flB^yMUfafft'J' -~j|k    catches  quicker  and  dries  more 

~^*^ |^ f™g    1    rapidly  than  any  other  mucilage, 

■'BMjRJn'-'*''SH|l I    and    is    perfectly   clear,  clean, 

JBpfrpfB fU/fc  ^rfjjjl    non-corrosive, non-sedimentary 

fey —    — £X^y    pnd  pleasant  to  sight  and  scent. 

It  is  put  up  in  both  bottles  and 

safety   shipping  cans,   and   will  be  found  not  only 

convenient  for  use,  but  entirely  satisfactory  so  far 

as    its    working    qualities    are    concerned.     It   will 

please  your  trade. 

HIGGINS'   AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 

CHAS.  M.    HIGGINS   &  CO.,  Manufacturer! 
NEW  YORK                  CHICAGO                  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 

W.  SINCLAIR  &  SONS 


(STATIONERS) 


LIMITED 


Makers  of  all  kinds  of 

BLANK  BOOKS 
MEMORANDUM  BOOKS 
NOTE  BOOKS 
POCKET  BOOKS,  Etc.,  Etc. 

We  shall  be  glad  to  have 
your  orders  and  enquiries 
for  any  goods  you  are  at 
present  unable  to  obtain 
from  other  European 
countries  owing  to  the 
War. 

ALBERT   WORKS,    OTLEY,   Yorks. 

London  Office  ; 
26-7  Ivy  Lane,  Paternoster   Row,  E.C. 


"Sports"  Playing  Cards 


Leaders   in 

a  second 

grade 

Good 

Luck 

and 

St. 
Laurence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The    Union    Card    and    Paper   Company,  Montreal 


READY  FOR  YOU 

The  Eaton,  Crane  &  Pike  Co. 
SAMPLE  BOOK  OF 

Ream  Goods  and 
Wedding  Papers 

It   contains   samples   of: 

Z.  &  W.  M.  Crane's  Writing  Papers. 
Crane  &  Co.'s  Bond  Papers. 
Old  Berkshire  Mills  Writing  Papers. 
Crane  Brothers'  Japanese  Linen  Papers. 
Eaton,  Crane  &  Pike  Co.'s  Writing  Papers. 

We  will  gladly  send  this  book,  charges  prepaid, 
if  you  will  write  us  advising  that  you  would 
like   to   receive  a   copy. 

Prices  for  the  papers  shown  in  this  sample 
book  will  be  found  in  the  last  edition  of  our 
price  list,  dated  June,  1912.  If  you  do  not  find 
your  copy,  mention  it  in  your  letter,  and  another 
one  will  be  sent. 

Having  these  books  in  your  files,  would,  we 
feel  sure,  enable  you  to  obtain  orders  for  goods 
not  carried  in  stock. 

Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


76 


BOOKSELLER   AND   STATIONER 


tion,  ana  make  the  friendly  note  or 
social  letter  delightfully  unique.  The 
poster  stamps  may  be  affixed  at  the  be- 
ginning of  a  letter,  at  the  end,  or  used 
as  a  seal  on  the  flap  of  the  envelope. 
This  token  idea  gives  the  dealer  a  new 
reason  for  putting  writing  paper  prom- 
inently before  the  public,  and  will  pro- 
mote more  sales.  The  poster  stamps 
will  help  materially  in  adding  to  the 
effect  of  window   displays. 

From  the  Pollock  Manufacturing  Co. 
of  Berlin  comes  a  new  illustrated  list, 
setting  forth  the  different  types  of  their 
cabinet  talking  machines,  known  as  the 
Phonola.  The  firm  has  also  issued  a 
new  catalogue  of  Fonotipia,  Odeon,  and 
Jumbo  double  disc  records,  sold  in  Can- 
ada for  use  on  these  machines. 

A  handsomely  illustrated  folder  comes 
from  the  O.K.  Manufacturing  Co.,  illus- 
trating" and  describing  the  Ries  letter 
opener,  with  details  as  to  its  construc- 
tion and  operation. 


A  PRICE-CUTTING   SOLILOQUY. 

With  Apologies  to  Hamlet. 

To  cut  or  not  to  cut.  That  is  the  ques- 
tion. 

Whether  it  is  not  better  in  the  end 

To  let  the  chap  who  knows  not  the 
worth 

Have  the  business  at  cut-throat  prices, 
or 

To  take  up  arms  against  his  competi- 
tion, 

And   by  opposing  cut  for  cut  end   it. 

To  cut — and  by  cutting  put  the  other 
cutter 

Out   of  business— 'Tis   a   consummation 

Devoutly  to  be  wished.  To  cut — to 
slash 

Perchance  my  self  to  get  It  in  the 
neck — 

Aye — there's  the  rub;  for  when  one 
starts  to  meet 

The  other  fellow's  prices,  'tis  like  as 
not 

He's  up  against  it  good  and  hard. 

To  cut  and  to  slash  is  not  to  end  the 
confusion 

And  the  many  evils  the  trade  is  pes- 
tered   with ; 

Nay,  nay,  Pauline;  'tis  but  the  fore- 
runner 

Of  debt  and  mortgage  such  a  course  por- 
tends. 

'Tis  well  to  get  the  price  the  goods  are 
worth 

And  not  to  be  bluffed  into  selling  them 
for  what 

So-and-so  will  sell  his  goods  for. 

Price  cutting  doth  appear  unseemly 

And  fit  only  for  the  man  who  knows  not- 

What  his  goods  are  worth,  and  who,  ere 
long, 

By  stress  of  making  vain  comparison 

'Twixt    bank    account    and    liabilities 

Will   make   his   exit   from   business. 


Big  Business  in  Music  Department 


Stir  Created  by  Patriotic  Songs    Since 
Opportunities  for 

THIS  is  a  good  time  to  push  sales 
of  sheet   music     because     of     the 
heightened  demand  created  by  the 
war,    which   makes   it    easy    to    sell,    not 
only  new  patriotic  songs,  but  the  old  ones 
as   well. 

The  song  that  is  creating  the  greatest 
stir  of  all  is  "It's  a  Long,  Long  Way  to 
Tipperary,"  which  lias  become  the 
marching  song  of  the  British  soldiers  in 
the  present  war.  The  dealer  who  will  push 
this  along  will  be  agreeably  surprised  at 
the  large  number  of  copies  he  will  sell, 
and  he  will  find  that  this  will  have  a 
tendency  to  increase  business  generally 
in  the  sheet  music  department,  especial- 
ly with  the  various  patriotic  songs,  new 
and  old.  The  trade,  for  instance,  has  wit- 
nessed a  remarkably  Increased  demand 
for  "0  Canada,"  "The  Maple  Leaf 
Forever,"  as  well  as  the  old  British  fav- 
orites and  "The  Marseillaise."  It  would 
be  a  good  idea  to  feature  other  French 
and  also  Russian  music,  and  this  will  en- 
able a  dealer  to  prepare  a  most  inter- 
esting sheet  music  window  that  will 
prove  a  great  business  puller. 

Many  bookstores  include  phonographs 
in  the  stock  carried  and  the  playing  of 
patriotic  numbers  will  attract  attention 
and  create  demand  for  such  records  on 
the  part  of  phonograph  owners,  while 
those  who  do  not  possess  talking  ma- 
chines will  be  interested  in  sheet  music. 
Besides  this,  there  is  the  possibility  of 
desire  being  created  for  a  phonograph 
which  will  naturally  result  in  more  sales 
of  talking  machines  than  would  other- 
wise take  place. 

A  very  interesting  department  can  be 
fitted  up  to  combine  disc  and  cylinder 
phonographs,  sheet  music  and  musical 
publications  of  all  kinds,  and  it  would 
prove  a  powerful  magnet  in  attracting 
people  to  the  store.  This  could  be  en- 
hanced by  giving  a  good  share  of  atten- 
tion to  this  department  in  the  newspaper 
advertising. 

Those  dealers  who  have  not  added 
sheet  music  to  the  lines  they  sell,  would 
do  well  to  do  so  now,  because  the  line 
fits  in  so  well  with  the  other  merchandise 
making  up  the  typical  stock  of  a  book 
and  stationery  store. 

There  never  was  a  time  when  pros- 
pects were  better  for  adopting  this 
course,  and  with  the  approach  of  the 
holiday  season  a  good  grist  of  business 
with  these  lines  is  in  store  for  the  live 
dealer    who    will    feature    them. 

A  new  edition  of  "0  Canada,"  with 
words  by  Recorder  Weir,  D.C.L.,  music 
bj'  C.  Lavallee,  and  harmonized  and  ar- 
ranged for  solo  quartette  or  chorus  by 
G.    A.    Grant    Schafer,    has    been    pub- 


Opening  of  the  European   War — Good 
Striking  Windows. 

hshed  by  the  Delmar  Music  Co.,  Limited, 
Montreal.  The  cover  is  embellished  with 
the  arms  of  the  various  provinces,  maple 
leaves,  and  the  production  is  addressed 
"To  all  lovers  of  their  country." 


RECENTLY  COPYRIGHTED  MUSIC. 

"See  Here  Now."  One-Step.  By  Es- 
telle  B.  Stillman.  (Music.)  Jerome  H. 
Kemick  &  Company,  New  York,  N.Y. 

"If  I  Came  to  You  with  a  Heart 
Bowed  Down."  (Would  You  Remember 
Me.)  Words  by  Gus  Kahn.  Music  by 
Richard  A.  Whiting.  Jerome  H.  Remick 
&   Company,   New  York,  N.Y 

"Praise  the  Lord,  0  My  Soul."  Har- 
vest Anthem.  Psalm  CXlli.  Music  by 
John  Adamson.  Wnaley,  Royce  &  Com- 
pany,  Limited,   Toronto,   Ont. 

"Do  or  Die."  (Song.)  Mrs.  W.  C. 
Boyington.  Brantford,  Ont. 

"French  Pastry  Rag."  By  Les.  Cope- 
land.  (Music.)  Jerome  H.  Remick  and 
Company,  New  York,  N.Y. 

"The  New  Hippodrome."  Rag  Two- 
Step  or  Tango.  By  Herman  E.  Schultz. 
Jerome  H.  Remick  &  Co.,  New  York, 
N.Y. 

"Limpy  Imp."  One-Step.  By  Sally 
Mason.  (Music.)  Jerome  H.  Remick  & 
Co.,  New  York,  N.Y. 

"That  Wonderful  Dengoza  Strain." 
One-Step.  By  Abner  Greenberg.  Jerome 
H.  Remick  &  Co.,  New  York,  N.Y. 

"Way  Down  on  Tampa  Bay. "Words 
by  A.  Seymour  Brown.  Music  by  Egbert 
Van  Alstvne.  Jerome  H.  Remick  &  Co., 
New  York,  N.Y. 

"When  the  Lamps  Are  Low."  Words 
and  Music  by  Fleta  Jan  Brown.  Jerome 
H.  Remick  &  Co.,  New  York,  N.Y. 

"The  Call  To  Arms."  Words  and 
music  by  William  Bugler.  William 
James  Bugler,  London,  Ont. 

"Forward  Canada."  Words  by  Hec- 
tor H.  Demers.  Melody  by  A.  Adam. 
Arranged  by  Ruby  E.  Dunn.  Hector  H. 
Demers,  Toronto,  Ont. 

"When  the  Roses  in  Spring  Bloom 
Again."  Words  by  Sidney  R.  Ellis. 
Music  by  Al.  H.  Wilson.  Arranged  by 
A.  Rautenberg-.  Sidney  R.  Ellis  &  Al. 
H.  Wilson.  New  York,  N.Y. 

"Moon-Moon-Moon."  Words  by  Chas. 
Noel  Douglas.  Music  by  Al.  H.  Wilson. 
Arranged  by  A.  Rautenberg,  Sidney  R. 
Ellis  &  Al.  H.  Wilson,  New  York,  N.Y. 

"Mr.  Bear."  Words  by  Chas.  Noel 
Douglas.  Music  by  Al.  H.  Wilson.  Ar- 
ranged by  A.  Rautenberg,  Sidney  R.  El- 
lis &  Al.  H.  Wilson,  New  York,  N.Y. 

"When  First  I  Met  You."  Words  by 
Chas.  Noel  Douglas,  Music  by  Al.  H. 
Wilson.  Arranged  by  A.  Rautenbery,  Sid- 
ney R.  Ellis  &  Al.  H.  Wilson,  New  York. 


BOOKSELLER      AND      STATIONER 


77 


Hamilton, 


Canada 


The  Parker 


Fountain  Pen 


The  only  pen  with  the  Lucky  Curve  feed,  the  Spearhead 
Ink  Retainer  and  the  Anti-Break  Cap.  Standard,  Safety 
and  Self-Filling  Styles  of  the  latest  type.  Pens  at  all 
prices  to  suit  every  taste.  Let  us  explain  our  special 
case  offer. 


--  -i 


<5o"  'lV| 


11—  >■  ■ 


Have  you  seen  the  Transparent  Bakelite  Pen,  the  great- 
est little  demonstrator  Mr.  Parker  has  ever  made? 

Inks,  Mucilage,  Paste  and  Glue  should  be  ordered  now. 
before  the  frost  comes.    All  leading  makes  in  stock. 

Our  Tally  Cards  for  the  coming  season  are,  we  think, 
more  attractive  than  ever.  Cords  and  tassels  attached, 
conveniently  boxed. 

Special  Values  in  Boxed  Papeteries  are  being  shown 
by  our  travellers.  You  will  like  them.  They  are  new 
and  dainty. 

Full  stock  and  up-to-date  assortment  in  the  following 
seasonable  lines: 


Playing  Cards 
Tissue  Napkins 
Colored  Tissue 


Crepe  Paper 
Poker  Chips 
Music  Paper 


Level  Lock  Clip — a  patent  safety  device.     Disappears 
when  not  in  use. 


78 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


TiTe  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HJJ,    Ht    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubber*. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  {or  Ha  tuples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholaaala  Stationers,  TORONTO. 


A.00OUNTANT8  AND  AUDITORS. 

JENKIN8  &    HARDY 

A*fii?D«»8,  Chartered  AocountantB,  Estate  and 

Fire  Insurance  Agents. 

151  Toronto  St.  52  Can.  Life  Bldg 

Toronto  Montreal 

PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1898,  and  Prorince  of  Quebec  Exposi- 
tion, Montreal.  1897 


M.               "Works 

Over 

a* 

Like  the 

100,000 

*»               Human 

ID 

(F\^v                 Arm." 

Daily 

Use. 

f  y^Fl 

l^^s^ilL"^ 

The  EQUIPOISE 

TELEPHONE  ARM 

Keeps  your  telephone  out  of 
the  way — yet  always  handy. 
SAVES   ALL  DESK  ROOM 

Perfectly  self-balancing  In  any  position, 
operated  by  a  touch  of  the  finger,  smooth 
lu  action,  without  intricate  or  delicate 
parts.  Easily  fastened  to  any  woodwork, 
by  anyone. 

NATIONAL  OFFICE   APPLIANCE   CO. 

Mirmf«clurer»  ol  Office  Helps  and  Tools  for  Business 

Camden.  New  Jeisey 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


ART    SUPPLIES. 

A.    Eamsay   &    Son    Co..   Montreal. 

Artists'    Supply    Co.,    77    York    St.,    Toronto. 
The     Hughes-Owens     Co.,     Montreal,     Toronto, 
'Winnipeg. 

BLOTTING     PAPERS. 

The   Albemarle    Paper   Co.,    Richmond,    Va. 
John    Dickinson    &    Co.,    Montreal. 

CAMERA    AND    PHOTO    SUPPLIES. 

Wellington    ft     Ward,    .Montreal. 

BLANK    BOOKS. 

Bo  or  urn    &    Pease    I'n.,    Brooklyn,    N.Y. 
Brown     Bn  3.,    Ltd.,    Toronto. 
Warwick    Bros.    &    Butter.    Toronto. 

The   Copp,   dark   Co.,   Toronto, 

W,    J.    Gage    .V;    Co.,    Toronto. 

National   Blank   Book  Co.,   Holyoke,   Mass. 
Buntin,   Gillies   &   Co.,   Hamilton. 

CHRISTMAS    AND     PICTURE!    POST    CARDS. 

Alfred    Guggenheim,   529    Broadway,    N.Y. 
Lonsdale    ..V     Bartholomew,    Montreal. 

Menzles   &    <'<>..   Toronto. 

Bim    Bros..    266    Kins    St.    W.,    Toronto. 

The    SutCliSe    CO.,    Toronto. 

Valentine    &     Sons.    Toronto    and     Montreal. 

Harper,    Woodhead    &    Co.,   .".+    Provost    Streel. 

City     Bond.    London.    V.A'. 
Phillip   C.    Hunt,    London.    E.C.    (Menzies   &    Co., 

Toi to,    Canadian    Agonist. 

Packard    Bros..   329  Craig  St.  W..  Mont  real.  Quo. 
Pugh     Specialty     Company,     Toronto. 

CASH     REGISTERS. 

The    National    Cash    Register    Co..    Toronto. 
CODE    BOOKS. 

The    American    Code    Co..    83    Nassau    St.,    New 
York. 

CRAYONS. 

American    Crayon    Co.,    Sandusky,    Ohio. 
Blnney    &    Smith.    New    York. 

ENVELOPES. 

Warwick   Bros.   &    Rutter,    Toronto. 
Copp,    Clark    Co..    Toronto. 
W.    J.    Cage    &    Co..    Toronto. 
Buntin,    Gillies    &    Co..    Hamilton. 
Brown    Bros..    Limited.    Toronto. 

FANCY    PAPERS,    TISSUES    AND    BOXES. 
Dennison    Mfg.    Co.,    Boston. 
Menzies    &    Co.,    Toronto. 

A.    R.    MaoDougall    ft    Co.,    266    King    St.    W.. 
Toronto. 

FOUNTAIN    PENS. 

Sanford    &    Bennett    Co..    51-53    Maiden    Lane, 

New    York. 
A.     R.     McDougall    &     Co..    266    King    St.    W., 

Toronto. 
Maine.    Todd    &    Co.,    Toronto. 
Paul  E.   Wirt  Co.,  Brown  'Bros..  Ltd.,  Toronto, 

Canadian    Agents. 
Arthur    A.    Waterman    Co..    Ltd. 
W.   H.   Smith   &   Son.   186  Strand,   London,  E.C. 

INKS,    MUCILAGE    AND    GUMS. 

Aug.    Leonhardi,    Dresden.   Germany. 

Chas.    M.    Higgins    &    Co.,    Brooklyn,    N.Y. 

The    Carter's    Ink    Co..    Montreal. 

Thaddeus      Davids     Co.,      New     York.      Brown 

Bros..    Ltd.,   Toronto,    Canadian    Agents. 
Stephens'    Inks,    Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
D.    W.    Benumel    &    Co..    New    York. 
Sanford    Mfg.    Co..    Chicago. 

INDELIBLE    INK. 

Tayson's    Indelible    Ink. 
Carter's    Ink    Co.,    Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
H.    C    Stephens.    London,   Eng. 

INKSTANDS. 

The    Sengbusch    Co.,    Milwaukee. 

LEAD    AND    COPYING    PENCILS. 

A.    R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
A.    W.    Faber    Co.,    Stein,    Germany. 
American    Pencil    Co.,    New    York. 


BUYERS'     GUIDE     (Continued) 


LEATHER  AND  FANCY  GOODS. 

Warwick    Bros.    &    Rutter,    Toronto. 
Brown    Bros.,    Ltd..    Toronto. 
The    Copp,    Clark    Co.,    Toronto. 

LOOSE     LEAF     BOOKS,     BINDERS     AND 
HOLDERS. 

Smith,    Davidson    ft    Wright,    Ltd.,    Vancouver. 
National    Blank    Book    Co.,    Holyoke,    Mass. 
Warwick    Bros.    &    Butter,    Toronto. 
W.    .1.    Gage    it    Co.,    Toronto. 
Buntin.    Gillies   ft    Co.,    Hamilton. 
The    Copp.    Clark    Co..    Toronto. 
The    Brown    Bros.,    Ltd.,    Toronto. 
Boorum    &    Pease    Co.,    Brooklyn. 
Samuel    C.    Taturu    Co.,    Cincinnati. 
British    Loose   Leaf   Manufacturers,    Ltd.,   Lon- 
don,   England. 

MAP    PUBLISHERS. 

Kami.    McNally    &   Co.,    Chicago. 
The    Copp,    Clark    Co.,    Toronto. 

NEWS     COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto,    Win- 
nipeg. 
Toronto   News  Co. 
Montreal     News    Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 

The   O.    K.    Mfg.    Co.,   Syracuse,    N.Y. 
PENNANTS. 

Niagara    Pennant    Co.,    Niagara    Palls,    Out. 
Pugh    Specialty    Co.,    Toronto. 

PAPETERIES   AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

The    Brown    Bros..    Ltd.,    Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The    Copp,    Clark    Co.,    Toronto. 

Buntin,    Gillies    &    Co.,    Hamilton. 

Eaton,   Crane   &    Pike.    Pittsfield.   Mass. 

A.  R.  MaoDougall  ,V  Co.,  266  King  St.  W., 
Toronto. 

PHOTO   MAILERS. 

Thompson   A:    Norris,  Brooklyn,   N.Y'. 


When 
Writing 

Advertisers 

Kindly 

Mention 

This 

Paper 


BOOKSELLER     AND     STATIONER 


79 


BUYERS'  GUIDE 


When  Considering  School  kupplits 

write  ut  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   ^.'■^SK"1 

77  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20     Farrlngdon    Ave.,    Farringrdon 
Street,   London,   Eng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mall  or  case. 

WRITE  FOR  TERMS. 


A  Quick  Seller 
for  Stationers 


A  Great  Innovation  In  the  Typewriter 
and  Educational  World 

A  practical  machine,  built  on  absolutely  new  and 
unique  principles.  Excellent  for  a  limited  business, 
or  personal  correspondence.  Ideal  home  typewriter, 
retail   price  $6.00.       Write    for  particulars  and   trade 

THE  AMERICAN  TYPEWRITER  CO. 
265    Broadway  New  York 


Kindly  mention 
this  paper  when 
corresponding 
with  advertisers 


AN  AD  IN  THIS  PAPER  WILL 
BRING  RESULTS  AND  HELP  TO 
BUILD  UP  YOUR  BUSINESS. 


PLAYING   CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 

Scott    St.,    Toronto. 
Consolidated       Lithographing      and    Mfg.    Co., 

Ltd.,     Montreal. 
T7.    S.    Playing    Card    Co.,   Cincinnati,    O. 

PUNCHING      MACHINERY— HAND     AND 
EOOT    POWER. 

British  Loose  Leaf  Manufacturers,  Ltd., 
London,    England. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria   St.,    Toronto. 

STATIONERS'   SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  Co.,  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  A:  Butter,  Wholesale  Station- 
ers,   Toronto. 

A.  B.  MacDougall  &  Co..  266  King  St.  W.. 
Toronto. 

STEEL     WRITING     PENS. 

John  Heath,  8  St.  Bride  St.,  E.C.,  Loudon, 
Eng. 

Hinks.    Wells    &    Co.,    Birmingham,   Eng. 

Spencer  Jan   Pen   Co.,   New    fork. 

Perry    &    Co.,    Birmingham,    Eng. 

Ester-brook  Pen  Co.,  Brown  Bros.,  Ltd.,  To- 
ronto.   Canudlan    Bepresentatives. 

Buntin,  Gillies  ,V   Co.,  Hamilton. 

A.  B.  MacDougall  &  Co.,  266  King  St.  \\\. 
Toronto. 

STENCIL     BOARDS. 

The  M.  J.  O'Malley  Co.,  Springfield,  Mass. 

TALLY  CARDS,  DANCE  PROGRAMMES, 

ETC. 

The   Chas.   H.   Elliott    Co.,    North   Philadelphia, 

Pa. 
The    Drysdale    Co..    Chicago. 
Warwick    Bros.    &    Butter,    Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless   Carbon    Co.,   Toronto. 
Mlttag  ,v    Volger,   Park    Bidge,  N.J. 
The    Drysdale    Co.,    Chicago. 
The  A.   S.   Hustwitt   Co.,  Toronto. 

TYPE  WRITER     SUPPLIES. 

S.    I.   Atwater.   :i35   Broadway,   New   York. 
.J   A.    Heale,   9G   John    St.,    New    York,    N.Y. 

TOY    MARBLES. 

The  M.  F.  Christensen  &  Son  Co.,  Akron. 
Ohio. 

WALL   PAPERS. 

Stauntons,    Ltd.,   Toronto. 

WIRE     BASKETS. 

Andrews    Wirs    Works,    Watford,    Ont. 
BOOK    PUBLISHERS. 

(Canadian). 

Bell    &    Cockburn,    Toronto. 
William    Briggs,    Toronto. 
Cassell    &    Co.,    Toronto. 
The    Carswell    Co.,    Toronto. 
The    Copp,    Clark    Co.,    Toronto. 
Henry    Frowde,    Toronto. 
Thomas    Langton,    Toronto. 
Thos.  Nelson  &  Sons.  Toronto. 
Macmillau    Co.,    of    Canada,    Toronto. 
McClelland    &    Goodchild.    Toronto. 
McLeod    &    Allen,    Toronto. 
Musson    Book    Co.,    Toronto. 

(United    States) 
Forbes   &    Co.,   Chicago. 
G.  &  C.   Merriam   Co.,   Springfield,   Mass. 
Hurst    &    Co.,    New    York. 
Laird    &    Lee,    Chicago,    111. 
McBride,   Nash   &  Co.,   New   York. 
Page   &    Co.,    Boston. 
Band,    McNally   &    Co.,   Chicago. 
Wycil   &   Co.,   S3   Nassau   St.,   New   York,   N.Y. 

STANDARD    COMMERCIAL   PUBLICATIONS. 

Morton,  Phillips  &  Co.,  Montreal. 


WE  a,re  'he  largest  manufacturers  of  high  S 

grade     toys     in     the     world,     including  2 

Vliniature    Railway  Systems,    Plush   and   Felt  B 

Animals.  Monng  Picture  Machines,  Meebani-  5 

:al    Boats  and   Engines,   and  many  other  ail-  B 

.ear-round   sellers.     Write  us  for  particulars.  S 

.jflL  Bing  Brothers  A.  G.  Nuremburg  8 

\VA  ioil"  Hin*'  >nl«  R'preseDliiive 

^g^  381    Fourth    Avenue.    New    York.  5, 

«MnmiMMi««m......)ttM|,|||tttw|} 


SPECIAL  OFFER 

Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred    Guggenheim  &  Co. 

529-533  Broadway.  New  York 


Our 

Continuous 

Advertising 

in  high-class  mediums  is  creating  a 
consumer  demand  for 

Moore  Push-Pins 

Glass  heads,  needle  points 

Moore  Push-less  Hangers 

The  Hanger  with  the  Twist 

Has  inclined  tool-temper e d  steel  nail 
All    our    products    are    made     in    our    own 
factory  with  improved  machinery  and  with 
the  utmost  skill  and  care. 

Have  you  placed  one  of  our  Lath  Displays 

on  your   counter?     It  is  doubling   sales. 

Write  today  for  particulars. 

MOORE  PUSH-PIN  CO. 


113  Berkley  Street 


Philadelphia,  Pa. 


When      writing     advertiser     kindly 
mention  this  journal. 


80 


BOOKSELLER     AND     STATIONER 


THE   M.J.U'MALLHY    VA). 


MANurACTumzns  ur 


STGMBIL  IKTARI3S,  OIL  I30AHIJS 


HIGH  GRADE    STOCK 
WRITE  rilH    SAMPLES 
SPHI  Mfin  flj]  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES- -STANDARD  COLORS  CARRIED  IN  STOCK. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


"PLAYTHINGS 


» 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy    free   if   requested. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices   at 


9-11-13  Davenport  Road 


Toronto 


ROB  ROY  PEN 

HINKS  WELLS  &C 

BIRM  IN  C  H  A  M._-^ 


Regiatercil 


Before  buying  i  fresh  stock  of  peus,  get  samples  and] 
prices  of  the  famous  ' 

"Rob  Roy"  Pen 

the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


PARAGON 

TELEPHONE  DESK 

A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 

Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St.,  New  York 

Sold  by  all  Canadian  Jobbers. 


BOOKSELLER     AND      STATIONER 


81 


THE  BOOK  OF  THE  YEAR 


The  Patrol  of  the  Sun  Dance  Trail 


THEPATROLof 
the  SUN  DANCE 
TRAIL^CONN^R 


BY  RALPH  CONNOR 

PUBLICATION  DAY,  NOVEMBER   14th. 

THE  PATROL  OF  THE  SUN  DANCE  TRAIL  is  the  new 
novel  of  the  great  North-west  by  Ralph  Connor.  It  tells 
the  story  of  the  life  of  a  Scout  in  the  North-west  Mounted  Police 
during  the  Indian  and  half-hreed  rebellion  led  by  Louis  Riel.  This 
book  will  tell  the  story  of  the  frustration  of  an  Indian  uprising  which 
threatened  in  volume  to  exceed  any  former  uprising. 

More  dash,  more  intense  suspense  of  plot,  more  virile  manhood,  more 
wonderful  color  of  Indians  and  mountains  and  the  great  North-west 
than   in  any  other  Connor  hook. 

With  Picture  Jacket  in  Full  Color  and  Decorative  End  1'ii/xr. 
CLOTH  ONLY,  $1.25 

THE  WESTMINSTER  CO.,  Limited 

PUBLISHERS 
Confederation  Life  Building  .*.  .'.  TORONTO 


Now — you  have 

no  excuse  for  being  with- 
out a  good  pencil  sharpener.   This  new 
Stewart  Junior    is  low  in  price, — me- 
chanically perfect — and  will  not  break 
the   lead.       Four  inches   high — beau- 
tifully nickeled — with   double    cut- 
ters of  extra  durable   steel.        At 
your   dealer's — today  —or   direct 
from  J.   K.   Stewart  Mfg.   Co. 
340  Wells   Street,    Chicago 
Price  — with    clamp  —  only 


$2.00 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 

Agents  for  Winsor  &  Newton.  London,  Eng. 

A.  RAM  SAY  &SON   C° 

ESTD.   1842.    MONTREAL. 


As  compared  with  using  clips  or 
other  metal  fasteners,  the  No-Clip 
saves  thirty  per  cent,  of  filing  space, 
saves  times  for  all  concerned  in 
handling    related    papers    and    insures    accuracy. 

The    No-Clip    fastener    should    be    on    the    desk    of   every    one    who   handles 
daily   correspondence. 

This    new    model    embodies    every    fine    manufacturing    detail    that    can    be 
devised. 

It    is    right    in    every   particular. 

Send    for    Prices   an,d    Samples. 

THE  CANADIAN  SALES  AGENCY 

WESTMOUNT  COMMERCIAL  BLDG..  MONTREAL.  QUE. 


BOOKSELLER      AND      STATIONER 


WAN 


The   pens  with   the    smoothest  gold   nibs. 

Made  in  safety  and  standard  types. 

Prices  from  $2.50  up. 

PROTECTED  PRICES.  GOOD  PROFITS. 

INDUCIVE  TERMS. 

Magnificent  Window  Displays  and  Attractive  Advertising. 


Mi 


'woim 


Complete  Illustrated  Catalogue  on  Request. 


Write  for  Terms  and  Discounts. 


MABIE,  TODD  &  CO.,  243  College  St.,  Toronto 


WRITE   FOR 
A   SAMPLE   BOOK   OF 

Personal  Christmas 

Greeting  Cards 


of  BRITISH  and  CANADIAN 
MANUFACTURE  and  handle 
the  line  of  SATISFACTION. 
We  make  a  specialty  of 
PROMPT  DELIVERY. 


WRITE  TO-DAY  TO 


329    Craig    Street  West,    Montreal 


A  Good 
Suggestion 


You  are,  of  course,  in- 
terested in  any  method 
that  will  increase  the 
efficiency  of  your  staff. 
A  splendid  way  of 
doing  this  is  to  see 
that  each  department 
head  gets  a  copy  of  the 
BOOKSELLER  AND 
STATIONER  regularly. 
Write  for  special  offer. 


B  O  0  K  8  E  L  L  E  R      AND      S  T  A  T 1 0  N  E  R 

HALT!^- 


83 


ATTENTION! 

Three  Cheers  for  the  Red,  White  and  Blue! 

TRIPLE  PATRIOTIC  TY1NGS 


Show  youi  colors  on  your  Xmas  Packages;  Three  colors 
wind  oil  a  ..iilv  as  one,  and  have  splendid  effect; 
certainly  diffen.nl  and  a  sure  QUICK-FIBER. 
Be  on  the  ADVANCE  GUARD  and  order  now.  Sam' 
price  as  our  usual  RED  AND  GKREEN  double  tyings 
which  have  gained   such  popularity. 

50c  Box  (8  Balls),  or  in  Ten  Box  lots  with 
Hand-Painted  Show  Card,  45c  per  Box. 
It  is  a  casi  of  t^l'ICK  MARCH  to  vour  store  when  the 
people  see  vour  display  of  SUTCLIFFE 'S  CATCHY 
CARDS,  FOLDERS,  ETC.;  so  very  different  from  the 
usual  sort;  sets  them  thinking  what  a  GENERAL  the 
fellow  who  wrote  them  is.  Prices  no  higher  than  the 
usual,  but  the  little  bit  of  Different  Sentiments  which 
appeals  to  discriminate  buyers.  Let  us  send  you  an  open 
assortment  of  ASSURED  SUCCESSES,  any  series  or  all 
subject  lo  return  if  you  do  not  think  there  is  good  POW- 
I  >ER  behind  our  say. 


Give  us  the  Gist  of  your  requirements.  We  will  do  the 
rest.  Not  too  late  for  us  to  take  care  of  your  Hallowe'en 
orders,   bewitching  as  <  vi  r. 

Better    have   a    round    of    the   SUTCLIFFE    STANDARD 

that  hits  the  TARGET  at  sight,  than  ENTRENCHED 
with  a  lot  you  have  to  dig  out. 

DISPLAY  CABINET  FREE  with  any  assortment  from 
$15.00  up. 

Assortments  made  up  of  Greeting  Cards,  Polders,  Calen- 
dars, Novelty  Pictures,  Postals,  Seals,  Stickers,  Gift  Cards 

and  Tags,  etc-.,  all  at  popular  prices — not  too  much  of 
anything,  but  just  a  SPICY  selection  of  each  to  ensure 
success  for  you  and  us. 

THE  "DIFFERENT"  KIND  you  will  be  asked  for  and 
which  you  will  eventually  use. 

ORDEE  NOW   WHILE  THE  AMMUNITION   PASTS. 


THE  SUTCLIFFE  CO. 

IMPORTERS  AND  COMMISSION  MERCHANTS 
77  York  Street,  Nordheimer  Building 


TORONTO 


SPEOCERIAn 
STEEL-  PEPS 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  GO. 

349  BROADWAY  NEW  YORK,  N.Y. 


VIEW  POST  CARDS  AND 
COMMERCIAL  SUBJECTS 

Of  Your  Own  Town,  made  from  your  own  photos  by  the 
ARTISTIC    PHOTO- GELATINE   PROCESS, 

in  Carbon  Black,  Sepia,  and  Green  Tones. 
Free  Samples,  Quick  Delivery  and  Low   Prices  to  buyers 
of  .500  to  1000  of  a  subject,  made  in  America,  just  across 
the  Canadian  Border,  by  your  friends 

THE  HAINES  COLOR  PHOTO  CO. 
Conneaut,  Ohio. 

Salesmen   can  secure   exclusive  Canadian   territory. 


The 

Dalton 

Royal  Auction 

Best  Made 

Bridge  Pad 

New 

Count   on   Every   Sheet 

15  cts.  Retail 

Discount  to  Dealers  Onl 

y 

WYCIL  &  CO 

83  Nassau  St.,  New  York 

TWO  CENTS  PER  WORD 

You  can  talk  across  the  continent  for  two  cents  per  word 

with  a  Want  Ad.  in  this  paper. 


84 


BOOKSELLER      AND      STATIONER 


Opportunity  Knocks! 

Certain    trade    happenings    during    the    last    two    months    make 
possible    an    opportunity    for    almost    all    Stationers    and    The 
Heinn    Company    to    become    more     thoroughly     and     profitably 
acquainted   than  ever   before. 
This  is  why! 

Badger  Ring  Books,  in  both  three  and  multiple  rings,  and  in 
all  standard  sizes  and  centers,  are  proving  the  biggest  sellers 
of  the  season. 

Further — just     recently     other     manufacturer!     have     increased     their 

prices  on   sheets,  while  Badger  prices   remain    the  same. 

This    is    of   added    moment   because   not   alone    will    Heinn   sheets   cost 

you    less   than   others-hut    Helnu    sheets   are   of  8    better  quality  than 

Others — testing    higher    in    st length    than    any    on    the   market. 

As    to    the    quality    of    Heinn    (overs — no    comment    is    necessary — we 

guarantee    them    faultless    and    stand    back    of    the    guarantee.      But 

while   Badger   Ring   Books   seem   to  be  taking  the  center  of  the  stage 

and    Commanding  so   much   attention — don't  forget    the   other 

Badger  Loose-Leaf  Devices 

Badger  Ledgers  for  instance — in  many  different  styles: 

1st— Morehouse  Loose-  j  3rd  —  The  Badger-it  5th— Badger  Kee-Lok 
Leaf.  Ledger.  The  Loose- Leaf  Ledger.  Ledger.  "One  of  th- 
Ledger  without  a  Peer.    The      Badger-it      has    Best   among   the   Best." 

made  a  hit. 
2nd  —  The     Badger    4th   —   The     B  a  d  g  e  r   6th— The    Badger    Pro- 
Beauty        Loose    -    Leaf  i  "Boss"    Ledger.      Web- 1  gressive    Ledger.    "Pro- 
Ledger.     A    beauty    in    ster    says  —  "Boss    is    gressive    in    Principle — 
fact  as  well  as  in  name,    best."  !  Popular    Priced." 

Another  profitable  line  to  carry  is  the  "Right  Kind"  Aluminum 
Sheet  Holder — Another  "The  Badger  -Post  Binders" — and  still 
another — Badger   Commercial    Albums. 


Our  line  of  albums  are  selling  like 
wild  fire — more  Stationers  every 
day  are  realizing  the  opportunity 
that  has  heretofore  been  overlook- 
ed— by  allowing  the  druggist  to 
get  most  of  the  album  trade. 
And  now  as  a  "yours  truly" — we 
want  to  say  this — 
.Many  stationers  have  not  realized 
the  size  of  The  TTeinn  Organization 
nor  the  size  of  the  Heiivn  Plant. 
Our  factory  occupies  50,000  square 


p      O     Beginning   with    September,    we   will 
»••-»•   issue    each    month— a    little    House 
organ    commenting    on    things    as    they    arc 
in    our    factories    and    transmitting    news    we 
near    and    have    sent    to    ns    bv    stationers 
throughout    the    country.      If    perchanr.     you 
did     not     receive     the 
September  number, 

please  do  us  the  favor 
to  just  drop  us  a  note 
^^^^^  so  that  we  will  sure- 
ly have  your  name  on 
the  list. 

T.H.C. 


//    you    haven't    our   catalog   a 
note    Will    bring    one     to     you. 


feet  of  floor  space — and  it  is  en- 
tirely taken  np  manufacturing 
Heinn  products.  And  beside  this 
we  .ilsii  have  B  Canadian  Factory 
in  Wnlkcrville,  Ontario, 
Will  you  not  sign  the  coupon  and 
mail  to  us  just  so  that  we  know 
our  salesman  may  call  and  receive 
your  attention  for  a  few  moments 
while  he  fully  explains  the  entire 
line  and  proves  our  quality-high- 
ness  and   price-lowness? 


State 
Check  here  if  you  wish  Catalog  y^\ 
Check  here  if  you  wish  House  Organ  ^J 


BOOKSELLER     AND      STATIONER 


85 


Why  Not  Leave  Your  Money  in  Canada? 


Get  these  Canadian-made  Toys  NOW 
and  be  ready  for  the  big  demand. 

No  other  feature  of  the  Holiday  trade  this  season  will  be  more 
profitable  than  Toys  and  Novelties.  Children  must  have  their 
Christmas  irrespective  of  financial  conditions.  With  the  Euro- 
pean trade  cut  off  conies  your  most  opportune  time  to  feature 
Canadian-made  goods  and  reap  the  larger  profits  they  afford. 


The   Dominion    Line   of   Unbreakable   Character 

Dolls,  Teddy  Bears,  Stuffed  Toy  Animals.  Cow 
Boy  and  Indian  Suits  are  all  made  right  here  in 
Canada  in  unlimited  quantities.  Better  toys  were 
never  produced,  and     the  unbreakable  qualities, 

and  moderate  cost  of  these  novelties-,  make  them  a 
strong  attraction  wherever  displayed. 


Don'j  put  off  ordering  your  supply  until  later.  In 
all  probability  we  will  he  obliged  to  increase  our 
prices  shortly,  owing  to  the  heavier  cost  of  raw 
materials.  Write  us  to-day  for  catalogue  and 
discounts. 


Dominion  Toy  Mfg.  Co.,  Limited,  161-165  Queen  St.  East,  Toronto 


PHYSICAL 
CULTURE 


its 


The    Leading    Publication    of 
kind. 
ICilited  by  John    Brennan, 
On   sale   the   21st   of  each   month 
from  your  News  Company.  Fully 
returnable   within   60   days.    Give 
it    a    display.      Call    your    custom- 
ers' attention  to  it  and  they  will 
not   want   to   be   without   it. 
Advertising    matter    furnished    on    request. 
PUBLISHED    BY 

PHYSICAL   CULTURE   PUBLISHING  CO. 

FLAT  IRON  BUILDING  NEW  YORK 


!  Strat eline       1 


TPTTTTTTT 

Strateline       l  Scries  No  130  ^-> 


TT 


Westcott-Jewell  Co. 


Seneca  Falls, 
N.  Y. 


RULER  MAKERS  EXCLUSIVELY 

Here's  another  new  one — a  full  beveled 
ruler  for  a  penny — The  biggest  seller  of 
them  all.  Don't  neglect  sending  for 
Catalog  and  samples. 


ALWAYS  USE 


UCKS 

XMAS  CARDS 
CALENDARS 
POST  CARDS 
BIRTHDAYCARDS 

VALENTINE  CARDS 
EASTER  CARDS 
TOY  BOOKS 
ART  NOVELTIES 

Ever/  TUCK  Card  arvd  other  publication  bears  the 
name  o/  the  firm  and  our  £ase/ G-Palettelr&ieMbjrV. 
DO  NOT  BE  MISLED.  NONE  GENUINE  WITHOUT. 

RAPHAELTUCK  &50N5  CQLimited 

9  5TANTOINE  5TREET 
MONTREAL 


Tk*y  v<  tke   MOST 

WELCOME.  ARTISTIC 
fcrvd     UP-TO-DATE. 

USED  BY  ROYALTY. 


S(i 


BOOKSELLER      AND      STATIONER 


A.  L.  HENDERSON 


T.  M.  MARTIN 


FANDANGO    MILLS 

Manufacturers  Exclusively  of  High-Grade 

BINDERS'    BOARDS 


MILLBURN 


NEW  JERSEY 


BETTER  FINISH. 
BETTER  MAKE. 
A  VERY  MUCH 


MADE  IN  CANADA  f^hPElfg 


better  price.    Matthews  Bros.,  Limited,  788  Dundas  St.,  Toronto 


Venus  Drawing 

17  Degrees 

6B  Softest  to  9H  Hardest 


Venus  Copying 

2  Degrees 

Medium  and  Hard 


AMERICAN   LEAD   PENCIL  COMPANY 

Correspondence  Solicited  220   FIFTH    AVENUE,   NEW   YORK 


Made  in  Canada 


Carter's  Writing  Fluid 

Here  is  a  blue-black  standard  office  ink.  It  is 
especially  adapted  for  uses  where  a  free-flowing, 
fine-writing,   non-fading  ink  is  required. 


Ajter  all,   no  ink  like 
Carter's. 

The 

Carter's  Ink  Co. 

356  St.  Antoine  St. 
Montreal 


National  Loose   Leaf  Line 


W*k. :  AFlW*MW«!  w.*t* 


■iV 


Royal  Ledgers 


The  Royal  Ledger,  illustrated  above,  is,  in  our  opinion, 
the  handsomest,  most  practical  and  serviceable  Loose 
Leaf  Book  you  can  buy.  We  make  all  grades,  so  this 
opinion   is   quite   unbiased. 

Made  with  curved  steel  back  and  hinges.  Bound  in 
first-class  Russia  Leather  and  Corduroy  over  heavy 
beveled  boards.  Either  flat  key  or  Corbin  Lock. 
Thirty  stock  sizes;  capacities  range  from  275  to  950 
sheets,  with  index. 

A  New  Catalog  of  National  Loose  Leaf  i;  loda 
is  now  being  mailed,  which  illustrates,  de- 
scribes and  prices  this  very  complete  line. 
Don't    fail   to    write   in   for   your   copy   at    once. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


BOOKSELLER      AND      STATIONER 


87 


Ye  Olde  Gate  Series  of  Stationery  and  Account  Books 


ESTABLISHED  1850 


ALL   BRITISH   MAKE 

OUR  OWN  FACTORY  BRITISH  WORKPEOPLE 


ACCOUNT  BOOKS  in  every  Quality,   Style  and   Binding— Flush,   Forril,   Half,  Quarter  and  Whole  Bound. 
MEMORANDUM,  EXERCISE,  POCKET  BOOKS,  Etc.         LOOSE-LEAF  LEDGERS  and  ACCESSORIES. 

BOOKS    MADE   SPECIALLY  TO   PATTERN,    ALSO  TO   PRICE. 

STATIONERY-  Our  Own  Proprietary  Watermarks.  NOTE   PAPERS,   ENVELOPES,   CABINETS,   WRITING  TABLETS, 

COMPENDIUMS,   Etc. — Wrappered  and  imprinted  to  suit  all  customers. 

YOUR  KIND   ENQUIRIES  SOLICITED.  ILLUSTRATED  LISTS  FREE. 


HENRY  MEAD  &  SONS, 


MANUFACTURING.  WHOLESALE 
AND  EXPORT  STATIONERS 


BODLEIAN  WORKS 
246-252  ST.  JOHN  STREET.  E.C. 


LONDON,  ENG. 


No.  22.   $60  Per  Gross 
4 


LI  BERTY 
FOUNTAIN  PEN  CO-  NY. 


SPECIAL — like  to  make  big  money  on  a  special  line? 

In  appreciation  of  your  efforts  to  make  Liberty  Fountain  Pens  as  well  known  in  Canada  as  they  are  in  the  States,  for  a  limited 
time  only  we  are  making  you  a  Special  Offer  of  one  gross  for  $60.  These  pens  are  solid  gold.  poiDted  with  Iridium,  and  the 
workmanship  on  the  barrels  cannot  be  surpassed  by  pens  of  higher  cost.  They  sell  regularly  at  $1.00  to  $1.50,  and  reckoned 
at   this   rate   you   will   see   the  gross   will   bring   you   a    profit   of  $*4   it  more  on   an   investment  of  only  $60. 

LIBERTY  FOUNTAIN  AND  GOLD  PEN  CO..  69  Cortlandt  Street.  NEW   YORK  CITY 


LIBERTY 

FOUNTAIN  PEN  CCUSUY. 


No.  2  Safety.  $7  doz. 


Fulton  Toys:- 

WAR  PICTURE  STAMP  OUTFITS 

A   Patriotic   Novelty  of   Intense   Actual   Interest 

These  outfits  constitute  a  valuable  asset  to  every  STA- 
TIONER and  TOY  dealer.  Their  artistic  get-up  attracts 
attention,  arouses  the  desire  of  the  juvenile  mind.  They  are 
convincing  and  eloquent  sellers,  leaving  to  the  dealer  a  good 
PROFIT,  and  to  the  purchaser  a    feeling  of  SATISFACTION.     Here  are  a  few  of  these  Picture  Stamp  Outfits: 

OUR  SOLDIERS: — Every  hoy  dreams  of  drawing  the  sword  for  his  country. 

OUR  NAVY: — The  battleships  and   the   valiant   marines. 

TOMMY  ATKINS:— The   stoic    Britishers   who   are  fighting  so  gallantly  the  enemy. 

GENERAL  BOMBASTO: — The   humonstic   conqueror  of   the  world  and  his  victorious  army. 

AND  MANY  OTHERS.— Sets  of  gripping  interest. 

Each  Outfit  in  a  fine  color-labeled  box,  containing  the  rubber — pictures  mounted  on 
wood-moulding,  with  Stamp  Pad,  brushes  and  colors. 

Small  Sets:  12  pieces.  Larue  Sets:  20  pieces. 

Write  for  Catalogs  and  Prices  to  Department  S. 

Fulton  Rubber  Type  Co.,  Elizabeth,  N.J.,  U.S.A. 


88 


BOOKSELLER      AND      STATIONER 


The  STENOGRAPHER 
using  our  Typewriter 
Ribbons  and  Carbon 
Paper  is  the  one  best 
equipped  to  produce  the 
nicest  work. 


EUREKA 

THE   PEER   OF   ALL 

Typewriter  Ribbons 

M.M. 

THE    OLD    RELIABLE 


TYPEWRITER  CARBONS  the  best  in  the  world— are 
absolutely  clean  and  non-smutting — noted  for  durability. 

Write    for    Booklet,  "Facts."     With    it   will    send    our 

handsome  Eraser  Shield. 


OUR  GOODS  are  sold  by  all  Up-to-date  Stationers 
and  Supply  Dealers  Everywhere. 

MITTAG  &  VOLGER 

INCORPORATED 

SOLE    MANUFACTURERS    FOR   THE   TRADE 

PRINCIPAL   OFFICE   AND    FACTORIES: 


PARK   RIDGE 


NEW  JERSEY 


NEW  YORK  CITY 
261  Broadway 


CHICAGO 
205  W.  Monroe  Street 


LONDON 

7  and  8  Dyers  Bldg. 

Holborn,  E.C. 


PARIS 
3  and  5  Impasse  Reille 


BOOKSELLER      AND      STATIONER 


89 


PATRIOTIC  PENNANTS 


D 


B 


iiiiwsaai 

i             ^IB?7*J  1  li^T^  (iTTmrrK^J 

F  I  H 

PENNANT  CANES,  $1.50  per  100;    $12.50  per  1000  in  500  lots. 

"  N"  Pennant,  size  6  x  15.     Full  length  Cane.     You  can  sell  the  Two  for  10c. 

Price,  $5.50  per  100.     Pennants  and  Canes. 
Sold  assorted  ;  nine  wordings  to  each  order.   In  ordering,  order  "  N  "  Pennant. 


The  other  wordings  are  : 

"  Sons  of  the  Empire  " 

"  Shoulder  to  Shoulder  " 

"United, Calm  and  Resolute" 

"Canada  to  the  Front" 

"  United  We  Stand  " 

"  Good  Old  England  " 

"Canada  With  The  Empire  " 

"  Rule  Britannia  " 


During  this  strenuous  war- 
time these  Patriotic  Lines 
will  be  large  and  steady  sell- 
ers, and  when  Britain  and 
her  Allies  win  some  great 
victories,  as  undoubtedly 
they  will,  the  demand  will  he 
enormous.  All  the  Pennants 
are  in  rich  colors  in  our  Art 
Process  work,  and  all  are  in 
Patriotic  colors. 


Size  12x32 
Price,  $15.00  per  100 

Terms  :    5  per  cent.   10 
days,   or   Net   30  days. 


We  can    ship   orders   the   same   day    as   we   receive   them. 
Orders  for  50  or   more   can    be   telegraphed   at    cur   expense 

PUGH  SPECIALTY  COMPANY,  Limited 

38  to  42  Clifford  Street,  TORONTO,  Canada 


PATRIOTIC   BUTTONS 

SHOW   YOUR  COLORS 


5c. 

Each 

5c. 

Each 

|S| 

* 

^ 

]  * 

!* 

PR 

* 

S. — Patriotic  Buttons.  Celluloid.  Has  Union 
Jack  in  correct  colors;  words  ''Shoulder  to 
Shoulder."      Price,    $2.00    per    100. 


90 


BOOKSELLER      AND      STATIONER 


|^^^BBg^^^^Z^^ZBB^^ZZ^^^^B^a^B^^^^^^^ga^ZB^ZI^BZ^^^^Eg^^^B^^gZ^^a^^^^^^aZl^g^^^ 


GERMAN  WARSHIPS 

interfere  with  shipping  to  a  certain  extent.  But  Jack 
Frost  will  put  the  kibosh  on  Glucine  shipments  com- 
pletely in  another  month. 

So  order  your  winter  stock  of 

GLUCINE 

now,  please. 

It's  the  only  adhesive  that  gives  you  ioo' '/<  profit  and  that 
is  guaranteed  absolutely.  It  never  goes  bad — never  dries 
up — is  always  clean  and  ready  for  use.  We  guarantee 
all  this. 


I'll!   up  in   size 
Retail.                           Retail. 

'IV-i  oz.    (10   cent-.)  5   oz.  ('.'•")   cents) 

10      oz.    (50    rents)  30    oz.  (90    cents) 


MENZIES   &   COMPANY,   LIMITED 

439   KING   STREET  WEST,   TORONTO 

Sole  Canadian  Agents  Lyons  Ink,  Ltd.,  Manchester,  Manufacturers  Ink,  Sealing  Wax,  Carbon  Paper,  Glucine,  Etc. 


V///y//y//W*y//////y/y^^^^ 


More  than 
500  Numbers 
in  the 
Keith  Line 
of  Quality 
Papers. 


American  Papeterie  Company 


The  Great  Dominion  of  Canada  Will  Surely 
Accept  KEITH'S  FINE  PAPERS  as 
Leaders  for  Holiday  Giving — To  Cheer  so 
Many  in  Time  of  War. 

Without  question  "Keith's"  will  be  the 
largest  line  of  Papeteries,  Correspond- 
ence Cards,  Card  Cabinets  and  Ream 
Goods,  offering  the  richest  assortment 
from  which  to  select,  that  will  be  sold  in 
the    Dominion    of    Canada    this   year. 

Communicate  with  Mr.  Wm.   E.  Coutts,  Toronto,  who 
will  be  pleased  to  give  you  all   information  you  desire. 


fllPE1B*w 


Keith's 
Papers 
Afford  the 
Biggest 
Profits  to 
Dealers 


Sole   Manufacturers 


Albany,   New  York,   U.S.A. 


BOOKSELLER     AND      STATIONER 


91 


r 


~\ 


SH 

Why  Wait  'Til  Your  Customers  Go  Elsewhere  for 
Sengbusch  Self-Closing  Inkstands  ? 

WITH  an  army  of  4(1,000  Sengbusch  Self-Closing  Inkstands  in  active  ser- 
vice every  day,  cutting  down  759!  of  the  buyers' ink  bills,  dividing  in 
half  his  pen  bills,  keeping  his  ink  absolutely  clean  and  free  from  dust 
and  evaporation,  hundreds  of  Canadian  booksellers  and  stationers  find  their 
growing  sales  in  Sengbusch  Inkstands  are  being  built  on  the  firm  foundation 
of  continuous  sales.  But  aside  from  that,  the  extensive  advertising  of  Seng- 
busch Inkstands  are  all  the  time  developing  new  demands,  larger  fields,  more 
customers.  So  well  have  the  Sengbusch  advantages  been  imprinted  in  the 
public's  mind,  no  substitute  will  take  the  place  of  the  Sengbusch.  Naturally  his 
other  custom  is  easilv  diverted  to  the  store  that  carries  the  Senerbusch  Line. 

Then  why  wait  'til  your  customers  go  elsewhere  for  Sengbusch  Self-Closing 
Inkstands?  Why  not  have  these  Inkstands  on  display  in  your  store  and  secure 
the  extensive  sales  that  accrue  f:  oni  Sengbusch  advertising  and  Sengbusch 
reputation'? 

The  Three  Best  Sellers  in  Canada 


Among  the  popular  Seng- 
busch lines  in  Canada,  the 
three  best  sellers  are  Nos.  300, 
310,  320,  illustrated  here- 
with. These  base  sets  are  of 
pressed  glass,  highly  attrac- 
tive in  appearance  and  come 
at  a  moderate  price.  In 
most  cases  they  are  used  for 
an  entire  office  equipment, 
and  you  will  find  it  an  easy 
matter  to  dispose  of  them  by 
this  plan.  They  add  mate- 
rially to  the  effect  of  a  well- 
equipped  olfice  and   are  just 


the  thing  for  hankers'  desks 
or  directors'  tables. 

These  pressed  glass  sets  are 
illustrated  with  many  other 
attractive  lines  in  our  new, 
general  catalog  No.  11,  wrhich 
we  will  gladly  mail  without 
obligation. 

Just  write  us  to-day  for  sell- 
ing aids,  liberal  discounts 
and  a  number  of  our  special 
Canadian  catalogues  hearing 
your  own  imprint. 


V 


Sengbusch  Self-Closing  Inkstand  Co.,  200  Stroh  Building,  Milwaukee,  Wis. 


J 


92 


B  ()  OK  SELLER     AND      STATIONER 


500  Window  Trims  Like  This 


as 
O 


CATD.  I 

tana 

AMD  rODCIGH 
COUNTRIES 

The  Storage  Chest.  The  89  YOUN1TS  that  make  up  this  set  are 
put  up  in  A  HARDWOOD,  HINGED-LID  STORAGE  CHEST 
(oiled  finish).     A  good  place  to  keep  any  part  of  the  set  that  is  not  being  used. 

Stock  Carried  in 

Cincinnati.  New  York,  San  Francisco  and  Canada. 

Address  all  correspondence  for  above  points  to  Cincinnati,  O. 


Now! 


A  complete  set  of  wood 
Window  Display  Fixtures 
for  the 

Stationery  Trade 

So  complete  in 
every  detail  that  you  can 
make  over  500  distinct 
Window  Trims  with  this 
one  set.  This  will  keep 
your  window  in  good  Trims 
for  the  next  dozen  years,  for 


$35#oo 


Net 


F.  O.  B.   Hamilton,  Ont. 

Write   for   particulars 

and  special 

Catalog 

No.  20 

You   then   can   order  through   your  jobber  or  direct 


Foreign  distributor: 

Australia — Chas.   Ritchie,  Sidney,  Australia 

WriU  above  for  foreign  Prices 


The  Oscar  Onken  Co. 

262  Fourth  Ave. 

Cincinnati,  Ohio,  U.S.A. 


BOOKSELLER     AND     STATIONER 


93 


\j*  $500.00  g.  , 

^F       IN  GOLD       «p\. 

FOR  PHOTOGRAPHS  OF  THE 
MOST  ATTRACTIVE  AND 
EFFECTIVE   WINDOW   DISPLAYS 

Made  Exclusively  of  the  Various'  Kewpie  Creations 

12  PRIZES  IN  ALL 

For   the   best  display  submitted — earning:  100  points.  $200  in  Gold  -     $200.00 

For  the  second  best  display — earning  above  90  points,  $100  in   ({old  -       100.00 

For  the  third  best  display — earning  above  80  points,  $50  in  Gold                   -  50.00 

For  the  four  next  best  displays  each  earning  above  60  points.  $25.00  each,  in  Gold  -       100.00 

For  the  four  next  best  displays  each  earning  above  50  points,  $10.00  each,  in  Gold  40.00 

To  the  photographer  who  makes  the  photograph  of   the  display   earning  100   points.  $10 

in    Gold  10.00 

Total  -         -  -  $500.00 

Photographs  of  displays  will  be  judged  by  comparison    on    lour    distinct    values,    and    points 
will  be  credited  according  to  merit: 

Highest   attention   attracting   value       -         -         -         -     50  points 

Highest   originality   value  -----        25  points 

Highest    artistic    value  ------     15  points 

Highest    simplicity    value  -  -         -         10  points 

Total         -        -  ....  100  points 

Size  of  the  display  will  not   be  considered. 

THE  AWARDS  will  be  made  by  disinterested  judges,  including  Hie  editor  of  the  MERCHANTS  RECORD  AND  SHOW 
WINDOW,  and  officers  of  the  INTERNATIONAL  ASSOCIATION  OF  DISPLAY  MEN. 

IT  IS  UNNECESSARY  TO  PURCHASE  OUR  "KEWPIE"  CREATIONS  IN  ORDER  TO  ENTER  THIS  CONTEST. 
If  you  have  not  already  purchased  them  we  will  loan  100  Assorted  "Klever  Kards"  and  "  Kewpie  Joy  Kalendars"  to  reliably 
rated  merchants  who  guarantee  to  make  exclusive  window  displays  of  *' Kewpie"  designs.  We  will  also  send  without  charge 
large  window7  display  signs  to  assist  in  creating;  effective  displays. 

■ 

The  various  "Kewpie"  creations,  including  our  "Klever  Kards"'  and  "Kewpie  Joy  Kalendars,''  are  an  acknowledged 
success,  and  are  the  best  selling  novelties  on  the  market  to-day.  An  attractive  window  display  will  bring  you  Prestige  and 
Profits. 

Displays  to  be  made  between  October  1st    and  December  30th. 

Campbell  Art  Company,     Elizabeth,  New  Jersey 


94  BOOKSELLER     AND      STATIONER 


Here's  Direct  Evidence 

As  Bookseller  &  Stationer  has 
often  pointed  out,  the  contents  of 
the  advertising  pages  are  of  the 
most  valuable  nature  in  keeping 
the  members  of  the  trade  posted 
about  goods  that  can  be  profitably 
sold  in  book  and  stationery  stores. 

In  a  recent  issue  of  Bookseller  and  Stationer, 
Birn  Bros,  had  a  full-page  announcement 
in  two  colors,  detailing  some  of  the  many 
items  making  up  their  line  of  art  publications 
and  among  the  returns  which  this  advertise- 
ment brought  was  a  mail  order  for  over  $100 
worth  of  these  goods  from  Zackerelli's  Book- 
store, of  Dawson  City,  Yukon. 

These  goods,  as  learned  from  A.  R.  Mac- 
Dougall  &  Co.,  the  Canadian  representatives 
of  Birn  Bros.,  are  now  on  their  way  to  the  far 
northern  city. 

YOU,  Mr.  Dealer,  should  read  and  heed  the 
advertisements  in  this  issue. 

YOU,  Mr.  Advertiser,  will  benefit  thereby. 

The  same  thing  applies  to  future  issues 


BOOKSELLER     AND     STATIONER 


95 


BUY  INTELLIGENTLY— 


Investigate  Mechanical  Construction 


Dexter  Pencil  Sharpener 

fftl 


Retail       -      $4.50 

(Clamp  Include! ). 

Full  Nickel-Plated  Model. 

Highest  grade  hand-feed  pen- 
cil sharpener  made  or  possible 
to  make. 


Wizard  Pencil  Sharpener 


Retail      -       $4.00 

(Clamp  Included). 

Stamped  steel  frame  construc- 
tion makes  it  a  very  attractive 
low-priced   pencil   sharpener. 


Junior  Pencil  Sharpener 


Retail       -       $3.50 

(Clamp  Included). 

Wonderful     value     at    a    very 
small  priee. 


All    Sharpeners    Twin    Milling    Cutter    Type. 

NO  BROKEN  LEADS 

Sharpen  every  pencil  made. 

Provided  with  a  practical  point  adjuster — no  makeshift — permits  choice 
of  points  from  blunt  to  fine. 

Cutters  can  be  resharpened  and  again  used  indefinitely. 

GUARANTEED  FOR  LIFE 

Look   for   and   demand    both  price  and  quality. 

Here  it  is. 


AUTOMATIC  PENCIL  SHARPENER  CO. 


635  ATLAS  BLOCK,  CHICAGO 


9G 


BOOKSELLER      AND      STATIONER 


B.&P 

STANDARD 
LOOSE  LEAF 
DEVICES 


Satisfaction  For  Your  Customers 
Bigger  Profits  For  You 

Co-operation  combined  with  efficiency  means  better  service 
to  you  and  through  you  to  the  users  of  "Standard"  Loose 
Leaf  Devices.  The  consequent  saving  in  waste  and  loss 
is  whnt  increases  your  profits.  That  is  the  foundation  upon 
which  the  Booruni  &  Pease  organization  is  laid. 

You  should  link  up  \\  itli 

B.  &  P.  "Standard" 
Loose  Leaf  Devices 

They  are  going  forward — surely,  steadily,  and  the  lines  that 
are  going  ahead  will  add  prestige,  progress  and  profit  to 
your  store. 

Dealers  who  concentrate  their  efforts  upon  progressive 
lines  know  the  surety  of  a  big  demand,  growing  increase  of 
business,  customers'  satisfaction,  and  that  a  natural  in- 
crease of  profits  must  accrue. 

Are  you  getting  the  Booruni  &  Pease  little  publication 
"Standard" — which  is  really  a  monthly  guide  to  Progress 
and  Profit?  If  not,  it  will  please  us  to  put  your  name  on 
our  mailing  list.    Just  ask  us  to  do  so  to-day. 

Send  for  new  miniature  catalogue  just  issued,  most  com- 
plete and  convenient  reference  book  on  Loose  Leaf  Devices 
published. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  LOOSE  LEAF  DEVICES 

MAIN    OFFICE  FACTORIES 

Hudson   Ave.   and   Front   St.,  Brooklyn,    N.Y. 

Brooklyn,  N.T.  St.   Louie,   Mo. 

SALESROOMS: 
109-111   Leonard    St.,      Republic   Bldg.,      220   Devonshire   St.,      4000    Laclede   Ave. 
New    York  Chicago,    III.  Boston,    Mass.  St.   Loots,  Mo. 


Condensed    Advertisements 


MISCEI.LAiNKOlS. 

BOOKS  ALL  OUT  OF  PRINT  BOOKS  SUP- 
plietl  iin  matter  un  whnt  subject,  write  us. 
We  '-.in  yet  you  mii.n  book  ever  published. 
1  lease  state  wants.  When  in  England  call  and 
see  (nil-  60,000  rare  books.  Baker's  Great  Boos 
shuii,  14-16  .lehn  Bright  Street.  Birmingham, 
England. 

DOOD  \  LIVINGSTON,  FOURTH  AVE.  AND 
30th  si..  N.Y,  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ed e   Invited.  (tf) 

LIVE    AGENTS    OK    DEALERS    WANTED    IN 

everj  citj  or  town  to  control  sale  of  new  <■(- 
liee  device;  .fil.CXXJ.UO  a  year  men,  here  is  your 
opportunity.  Write  Sales  .Manager,  .lames  P. 
Eastou  \   Co.,  212  McGili  street,  Montreal. 

TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada  energetic,  experienced 
ami  financially  responsible.  Had  successful 
experience    in     retail     stationery,     books    and 

fancy    goods.      Always   had   good    results   on   the 

road.     Box   31G,  Bookseller  &   Stationer. 

(  ROWLEY,  THE  MAGAZINE  MAN.  INC.,  3291 
3rd  Ave.,  NY.  City.  Wholesale  only.  Price 
book  on  request. 

EVERY  BOOK  STORE  CLERK  SHOULD  BE 

0  reader  of  Bookseller  ami  Stationer.  Don't 
depi  ii"  upon  seeing  j  onr  employer's  cops . 
lis  it  sent  to  your  address,  i  ine  dollar  will 
bring  it  te  you  until  Jan.  1st,  1916,  or  three 
months'  trial  subscription  25c.  Bookseller  and 
xtati  ner.    143   University    Ave.,   Toronto. 

WILL  EXCHANGE  INDUSTRIAL  STOCK 
and  real  estate  to  extent  of  .f.'.OOO  as  part 
payment,  book  and  stationery  business,  Must 
nt    in   Ontario.     Box   325,    Bookseller   and   sia- 

1  inner. 

\or  HAVE  BOOKS  THAT  ARE  SLOW 
sellers.  Sj  have  I.  Vuu  may  have  what  I 
wanl  and  vice  versa.  Let's  exchange.  "Re- 
tailer.''   Box    924,    15 niUseiier    and    Stationer, 

BUSINESS  CHANCES  WANTED. 

PRINTING  PLANT  WANTED  SUITABLE 
to  install  as  adjunct  to  stationery  business. 
Apply   l5ox  323,  Bookseller  and  stationer. 

TORONTO  RETAIL  STATIONER  IS  OPEN 
to  take  representation  of  British  and  U.S. 
greeting  uird  and  post  card  publishing  fines, 
covering  Toronto  and  western  Ontario.  Box 
;:_!.    Bookseller   and    Stationer. 

BUSINESS  WANTED— STOCK  OF  STATION- 
erj  in  well  situated  store  in  Toronto.  Prefer- 
ably with  building  or  where  building  may  be 
purcuased.     Box  whk  Bookseller  and  [stationer. 

BUSINESS  CHANCES. 

OPENING  FOR  STATIONER  AND  DRUG- 
gist  in  Armstrong,  Okanagan  Valley,  B.C. 
Armstrong  population  1,500,  besides  large  fruit 
ranching  district.  Will  sell  my  stock  and 
fixtures  ($6,000),  books,  stationery  and  fancy 
goods.  Will  reduce  stock  or  give  special  terms 
to   druggist.      H.    S.    Best,    Armstrong,    B.C. 

FOR  SALE— INTEREST  IN  ONE  OP  THE 
best  situated  wholesale  and  retail  book, 
stationery  and  photo  supply  businesses  in 
Vancouver;  established  over  20  years.  Only 
reason  for  selling  on  account  of  ill-health  of 
one  of  partners.  Arrangements  might  be 
made  for  purchase  of  whole  of  business. 
Granville  Stationery  Co..  Ltd..  successors  to 
Bailev  Bros.  Co.,  Ltd.,  540  Granville  Street, 
Vancouver,    B.C.  (tf) 

WANTED. 

GOOD  -MAN  FOR  WESTERN  TERRITORY, 
carrying  general  stationery  line.  Box  321, 
Bookseller   and    Stationer. 

NEW  YORK  HOUSE  WANTS  CANADIAN 
sales  agent,  state  experience  and  qualifica- 
tions.     Box    322,    Bookseller    and    Stationer. 

WANTED  —  TRAVELER  TO  HANDLE 
well-known  line  in  Western  Canada.  Apply 
Box  li4.  Farmer's  Magazine,  143  University 
Ave.,    Toronto. 

THE  CANADIAN  PICTURE  STAMP  COM- 
pany,  Limited,  Booth  Building,  Ottawa,  re- 
quire the  services  of  travelling  men  in  the 
Western  Provinces  to  handle  their  goods  as 
a  side  line. 

POSITION  WANTED  BY  ENGLISHMAN,  24 
years  old.  Experience  In  England  and  Canada. 
Highest  references.  Have  you  an  opening? 
Will  accept  moderate  salary  where  oppor- 
tunity to  make  good  is  offered.  "Initiative," 
Bookseller    &    Stationer.    Toronto. 


BOOKSELLER      AND      STATIONER 


97 


SITUATION  AS  MANAGER  WANTED  IN 
Ontario  preferred,  '-"0  years'  experience  in 
Books  and  Fancy  Goods.  Would  not  object 
to  investing  small  amount.  References  ex- 
changed. Write  Box  :!i'7.  Bookseller  and 
Stationer. 

WANTED  TO  PURCHASE  BOOK  AND  STA- 
tionery  business  in  growing  town  or  city. 
Must  be  in  good  locality  and  stock  of  the  best 
class.  Cash  transaction.  Write  "Business," 
care  of  B.  &  S. 

AN  ADVERTISEMENT  IN  THIS  COLUMN 
will   lie  ready  by  every  progressive  Bookseller 

and  Stationer  from  coast  to  coast.  What  have 
yon  to  sell,  to  buy,  or  want'.'  Use  iiiis  page 
for  making  your  wants  known.  You  will  find 
it   most  productive  of  replies. 

FOR    SALE. 

FOR  SALE— FINE  EOT  OP  STEEL  DIES, 
engraved  Christmas,  birthday,  and  tally  cards, 
very  reasonable.  Adam  Pletz,  loll  Chestnul 
St..   Philadelphia. 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged  anrl  revised  to  date 

Price,  $1.00 
MATTE'S  INTEREST  TABLES 

at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 

at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 
and  book  of  days  combined,  at  3  to 

8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 
HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'     SAVINGS     BANK     IN- 
TEREST TABLES. 
at  2V2,  3  or  3l/2  per  cent.,  each   on 

separate  card Price,   $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 
BUCHAN'S     STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 
BUCHAN'S    PAR    OF    EXCHANGE 
(Canadian) 

Mounted   on  card    Price,   35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE   TABLES. 
From  5  to  100  per  cent,  advance 

Price,   $2.00 
IMPORT  COSTS 
A  new  Advance  Table  . .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 


A  complttt  calalogu*  of  all  the  abooe  puollcaUom  un 
Jrte  upon  application. 

Morton, Phillips  &  Co. 

PUBLISHERS 
115  Notr«  Dams  St.  We.t  MONTREAL 


N.B-The  BROWN  BROS..  Lid  .  Toronto. 

a  full  line  of  our  pub  ications. 


SfaiAaiA 

BLANK  BOOKS 


Combining  Quality  and  Economy 
With  Good  Profits 

You  will  have  in  the  Standard  Blank  Books  a  line  that  will 
give  complete  satisfaction  to  the  user  and  yield  satisfactory 
profits  for  you.  By  satisfying  your  customers  you  make 
them  regular  buyers  at  your  store. 

The  superiority  of 

The  Boorum  &  Pease  Company's 
Standard  Blank  Books 

has  been  well  established — every  Standard  Blank  Book — any  kind — 
any  style — represents  the  most  economical  value  obtainable  at  its  price. 

Selling  economical  quality  i-  the  safe  and  sure  way  of  increasing 
business. 

(ioods  that  are  reliable  ensure  lasting  business  and  perpetual  profits. 

Standard  Blank  Books  are  strong  building  stones  to  a  safe  and  pro- 
gressive business.  They  are  made  good  and  it  is  on  well-made  goods 
that  repeated  sales  and  constant  demands  depend. 

Therefore  the  Standard  Blank  Books  will  make  money  for  you. 

Our  monthly  publication  is  a  valuable  appendix  to  all  our  catalogs  and 
is  yours  for  the  asking.     It  will  give  you  new  ideas. 

Boorum  &  Pease  Company 

Manufacturers  of 

STANDARD  BLANK  BOOKS 

"The  Line  of  10,001  Numbers" 

HOME   OFFICES  FACTORIES 

Hudson  Ave.  and   Front   Street.  Brooklyn,   N.Y. 

Brooklyn,  N.Y.  St.  Louis,  Mo. 

SALESROOMS: 

109-111   Leonard    St.,  Republic    Bldg..  220    Devonshire    St.,  4000    Laclede    Ave. 

New   York  Chicago,   111.  Boston,    Mass.  St.   Louis,    Mo. 


!)S 


Where   Publishers   and    Readers  Get  Together 

A  Confidential  Chat  Between  Those  Who  Publish  and  Those 
Who  Read  Bookseller  and  Stationer  —  Direct  Evidence  From 
Dealers  Showing  Value  of  Bookseller  and  Stationer  to  Them. 


ISX  T  ii  fortunate  that  the  panicky 
millionaires  of  our  large  cities  con- 
trol after  all  only  a  "minority  re- 
port" on  the  Dominion  business  situa- 
tion"? What  some  people  find  difficult 
to  bear  in  mind  is  that  Canada's  big  in- 
dustry is  farming.  So  long  as  we  have 
a  fertile  soil  and  our  farmers  are  able 
to  get  a  good  price  for  their  products, 
just  so  long  will  Canada  as  a  whole  have 
prosperity,  and  both  those  conditions  arc 
decidedly  in  evidence  this  year.  Infor- 
mation available  to  the  time  of  this  writ- 
ing affords  conclusive  evidence  that  the 
value  of  this  year's  grain  crop  will  be 
considerably  in  excess  of  last  year's.  It 
is  true  that  the  yield  is  not  quite  so  rich 
as  last  year,  but  the  increased  acreage 
and  the  increase  in  price,  brought  about 
by  the  war,  will  increase  the  total  re- 
venue from  this  source  to  an  appreciable 
extent.  These  are  facts  which  all  men 
connected  with  the  book  and  stationery 
trade  should  keep  well  in  mind.  It  is 
high  time  to  suppress  the  croaker.  He  is 
a  detriment  to  business.  This  is  the  time 
to  show  commercial  eourage,  and  every 
Canadian  has  reason  to  have  faith  in  the 
soundness  of  his  country. 

In  this  connection  every  leader  of 
Bookseller  and  Stationer  should  read  the 
different  articles  in  this  issue,  which  pro- 
vide practical  suggestions  to  show  bow 
he  ran  better  his  business.  He  should 
act  on  the  advice  and  examples  afforded 
in  the  opening  arvicle:  "The  Time  to 
Conduct  a  Loyalty  Campaign,"  and  read 
the  lively  topics  dealt  with  in  the  edi- 
torials. We  would  like  to  especially  em- 
phasize the  editorial  advocating  that  the 
dealers  determine  to  make  this  a  book 
year. 

Particularly  encouraging  are  the  brief 
interviews  appearing  on  page  44  of  the 
two  trade  visitors  from  the  West,  M.  J. 
Gaskell,  of  Vancouver,  and  E.  S.  Pratt, 
of  Winnipeg,  manager  of  the  Imperial 
New  Company's  Western  branch.  The 
articles  dealing  with  the  postcard  trade 
and  with  books  of  special  war  interest 
show  how  the  aggressive  bookseller  and 
stationer  can  cash  in  by  reason  of  the 
\er\    existence  of  the   war. 

Our  friends  among  the  manufacturers 
and  publishers  in  Great  Britain  will  be 
especially  interested  in  the  important 
article  appearing  on  page  52  dealing 
witli   Britain's  opportunity  in  Canada. 

We  also  direct  the  attention  of  the  re- 
tailers to  such  articles  as  "Rubber 
Stamps  and  Their  Uses,"  on  page  53; 
"Possibilities  of  the  Toy  Trade."  page 


48;  "The  Camera  Department  as  a 
Money  Maker,"  page  46;  "Practical  Ad- 
vice on  Increasing  Blotting  Paper 
Sales,"  page  40,  as  well  as  the  rest  of 
the  editorial  contents,  providing  sug- 
gestions and  examples  of  new  business 
methods  and  how  to  make  more  money  in 
the  book  and  stationery  business. 

Righl  here  let  us  lay  special  stress  on 
the  importance  of  reading  every  adver- 
tisement   in  the  1 k.   It  stands  to  reason 

that  the  advertisements  must  contain 
something  that  will  be  advantageous  to 
the  retailer.  Otherwise,  they  would 
bring  no  returns,  and  it  would  not  pay 
these  linns  to  invest  in  this  advertising 
space.  Many  a  merchant  has  scored  a 
decided  hit  in  his  town  and  over  his  com- 
petitor by  reason  of  his  careful  reading 
of  the  announcements  of  the  different 
manufacturing  and  distributing  firms  in 
the  tiade  paper. 

Everj  month  Bookseller  and  Stationer 
sends  out  cards,  with  reply  cards  at- 
tached, on  which  to  fill  out  the  names  of 
the  best  selling  books.  Unfortunately 
these  are  not  always  returned.  May  we 
again  emphasize  the  importance  of 
promptly  returning  these  reports  so  that 
the  results  may  be  to  the  highest  degree 
representative  of  the  whole  of  Canada. 
We  will  gladly  send  cards  every  month 
to  anv  booksellers  who  are  not  now  re- 
gularly sending  in  these  reports.  Simply 
droD  us  a  card  to  that  effect  and  we  will 
send  you  the  forms  for  returns  every 
mouth. 

H.  W.  Chambers,  bookseller  and  sta- 
tioner of  Didshury,  Alberta,  recently7  ad- 
vised us  to  the  effect  that  he  was  in- 
fluenced in  his  buying  to  a  considerable 
extent  bv  the  information  contained  in 
Bookseller  and  Stationer.  To  use  his  own 
words:  "I  buy  my  late  fiction  on  the 
strength  of  your  best  seller  reports." 
We  have  had  many  similar  assurances 
from  other  booksellers.  This  emphasizes 
the  need  for  making  these  reports  as 
thoroughly  representative  as  possible. 
Do  your  share.  It  will  help  you,  and 
you  will  be  benefiting  your  brother  book- 
sellers. Remember  that  the  revised  ver- 
sion has  it  that  "Co-operation  is  the 
Cite  of  Trade." 


The  retailer  should  keep  in  mind  that 
Bookseller  and  Stationer  keeps  him  in 
cdose  touch  with  the  entire  market,  pre- 
senting  opportunities  to  add  to  selling 
lines.  It  drives  information  of  develop- 
ments in  the  field;  helps  the  dealers  to 


stock  live  sellers  only:  adds  to  his 
ability  to  buy  right,  and  consequently 
enhances  profit;  it  inspires  clerks  and 
nelps  them  to  increase  sales  and  earn- 
ings. These  are  considerations  which 
should  influence  the  dealer  to  see  that 
his  assistants  read  each  issue  of  the 
paper  thoroughly,  editorial  and  adver- 
tising pages  alike.  In  fact,  progressive 
retailers  to  an  increasing  extent  are 
realizing  the  advantage  of  subscribing 
lor  extra  copies  to  go  to  their  assistants. 
In  many  cases  the  merchant  himself 
takes  his  copy  of  the  paper  home.  Thus 
the  assistants  are  deprived  of  the  oppor- 
tunity of  reading  it.  The  cost  of  a  year's 
subscription  is  so  small  and  the  benefits 
to  the  dealer  to  be  derived  from  having 
bis  assistants  study  the  trade  paper  so 
great,  that  money  invested  in  these  ex- 
tra subscriptions  will  come  back  many 
times  over  in  the  increased  sales  that 
will  result  from  close  touch  with  Book- 
seller and  Stationer  on  the  part  of  the 
clerks.  ^_^_ 

CONVINCING   EVIDENCE. 

J.  C.  Jaimet,  of  Berlin,  Ont..  a  most 
aggressive  bookseller,  speaking  to  the 
editor  of  Bookseller  and  Stationer, 
acknowledged  the  great  value  of  the 
paper  to  him  as  a  guide  in  buying.  He 
said  be  paid  particular  attention  to  an- 
nouncements regarding  new  books,  and 
in  September  had  sent  one  Toronto  firm 
an  order  for  twenty-five  each  of  two 
new  novels  announced  in  Bookseller  and 
Stationer,  besides  smaller  quantities  of 
other  books. 

This  bears  out  the  advantage  of  carry- 
ing out  the  suggestions  given  in  the  pre- 
ceding paragraphs  on  this  page.  Mr. 
Jaimet  has  established  for  his  store  a 
most  enviable  reputation  as  being  a 
thoroughly  up-to-date  establishment, 
where  readers  may  count  upon  being 
able  to  get  what  is  new  and  important  in 
fiction. 

V.  E.  Marentettle  &  Son.  of  Windsor, 
in  acknowledging  the  influence  of  Book- 
seller and  Stationer  in  their  buying,  said 
that  recent  articles  dealing  with  sta- 
tionery lines  had  appealed  to  them  espe- 
cially, and  that  he  would  like  to  see 
topics  discussed  in  early  issues  dealing 
with  office  supplies  and  furniture.  It 
would  be  interesting  to  have  letters  on 
this  subject  from  merchants  who  have 
been  successfully  featuring  these  lines. 
Write  the  editor  before  October  15th,  so 
that  the  letters  may  be  published  in  the 
November  issue  . 


BOOKSELLER     AND     STATIONER 


99 


To  Restore 
Fountain  Pen  Holders 


Jobbers  and  Dealers: 

Yon  have  an  accumula- 
tion of  sun-faded,  shop- 
worn and  discolored  Foun- 
tain Pen  Holders  that  are 
unsalable  in  their  present 
condition. 

We  have  finally  discov- 
ered a  method  for  restoring 
t  hese  holders  to  their 
original  color  freshness  and 
hi^h  polish.  No  matter  how 
badly  faded  or  discolored. 
even  Lf  the  direct  rays  of 
the  sun  ha \ e  burned  them 
''green,''  as  is  often  the 
case,  our  method  will  finish 
them  up  in  first-class  Sal- 
able Condition  as  good  as 
new. 

Send  us  a  sample  —  a 
tough  one — with  postage 
for  its  return.  We  will  re- 
finish  it  free  of  charge.  Let 

us  know  what  quantity  you 
have  in  this  condition  and 
we  will  give  you  a  quota- 
tion  on   refiuishing  the   lot. 

It'  you  have  any   holders 

ill  our  make  in  this  coin 
tion  we  will  refinish  them 
free  of  charge;  therefore, 
hereafter  you  may  safely 
display  "Laughlin"  goods 
in  your  display  window 
without  danger  of  deterior- 
ating the  value  of  the 
stock. 

Are  you  acquainted  with 

our  new  Nun  leakable  Self- 
Filling  Pen  .'  It  will  pay 
you  to  get  samples  an< 
quotations. 

LAUGHLIN  MFG.  CO. 

13  Griswold   Stree 
DETROIT  -  MICH. 


CARBON   PAPERS   AND 
TYPEWRITER   RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  V  NEW  YORK 


Wl"  Select 


Christmas   Lards 

have  a  reputation 
for  Originality  ami 
Excellence  in  Style 
and   Value. 


Hand-Painted  Box  Tops 

Whether  you  want  designs  for 
papeterie  boxes,  or  for  special  boxes 
for  holiday  or  all-year-round  selling, 
my  studio  is  equipped  for  just  such 
special  work.  Ask  for  estimates.  We 
do  hand-coloring  and  air  brush  work. 

ELINOR  HEC  ONE 

163  West  23rd  St.,  New  York 

Phone— Chelsea  5753 


SAMUEL  A.    C.  TODD, 

Publisher, 
•26  BOIHWELL  STREET, 
GLASGOW,     SCOT!  AND. 


Tki  bob  \m- 


■  Yl   I  I'.  I  II Hi,     C  1  ASGOW.-' 


A   want   ad.  in  this  paper 

will   bring  replies  from 

all  parts   of  Canada. 


"^  Guaranteed 
Untarnishable 
GILT 

FRAMES 

Every  Shopkeep- 
er and  Store 
should  stock 
—  recog- 
nized as  the  fin- 
est selling  Photo 
F  r  :i  m  e  s  ever 
offered  to  the 
trade. 

Catalog    of    New 
Designs    Now 
Beady.     Apply 
E.  WHITEHOUSE  &  SON 
Works  -  -  Worcester.  Eng. 


'Re> 


ustwitt 


Carbon  Paper 

\  startling  change  and  a  wonderful 
improvement  over  old-style  carbons. 
A  quick  seller  with  large  profits. 
J>id  you  ever  see  a  carbon  sheet  that 
could  be  handled  without  touching 
Carbon!     Think    what   this   means  to 

the  user.     That's  whv   tvpists  all  over  the  world  prefer 

WHITEDGE. 

Write   for   samples   and    dealers'   proposition. 

Made  only  by   H.  M.  Storms  Co.,  New  York,  U.S.A. 

44  Adelaide  St.  West,  Toronto,    Canadian   Distributors 


[fflp^wv 


ALBERTYPE 

POSTCARDS 


FINEST  AMERICAN  MADE 
PLATINO,  SEPIA,  HANDCOLORED 


To  Order 


THE  ALBERTYPE  CO. 

Quick  Deliveries  BROOKLYN,  N.Y. 


l  oo 


BOOKSELLER   AND   STATIONER 


INDEX     TO     ADVERTISERS 


Albertype  Co '.in 

Albemarle  Paper  Mfg.  Co 5 

Anglo-Canadian  .Music  Association    73 

Artists'  Supply  Co 79 

American  Typewriter  Co 79 

American  Lead  Pencil  A:  Co 86 

American  Papeterie  Co !,|> 

Automatic  Pencil  Sharpener  Co 95 

Bing  Brothers ~!> 

Brown  Bros 2 

Birn  Bros 11 

Blackie  &  Son   18-19 

Briggs,  William 24 

Buntin,  Gillies  &  Co ~~ 

Boorum  &  Pease  Loose-Leaf  Book  Co.  .  .  .  96 

Boorum  &  Pease  Co 91 

Canadian  Sale-  Agency 8] 

Campbell  An  Company   93 

Carter's  Ink  Co 86 

Christensen  &  Son  Co T2 

Chambers,  Ltd.,  W.  W.  &R 23 

Clarke  &  Co 2:; 

Constable&Co 20 

Copp,  (Mark  Co 27-28-20 

Consolidated  Litho.  &  Mfg.  Co 75 

Dennis  &  Sons,  E.  T.  W 20 

Dickinson  &  Co 9-10 

Dawson.  W.  V 10 

Dennison  Mfg.  Co 26 

Dominion  Toy  Co s-> 

Esterbrook  Pen  Mfg.  Co 15 

Eaton,  Crane  &  Pike  Co 75 

Elinor  Hegone 99 

Fandango  Mills SJ_' 

Fulton  Rubber  Type  Co ' 87 

( ioodall's  Playing  Cards 1 

George  Henry f  70 

Gilbert  Post  Card  Co 2 

Gundy,  S.  B 25 

Guggenhime  &  Co 79 

Hurst's  International  Library 3 

Haines'  Photo  Color .'.... 83 

Halifax  Hotel 78 

Heath  &  Co 73 

Ilodder  &  Stoughton 4 

Hurst.  Aubrey 1 

Eeffer&  Sons 16 

Higgins  &  Co 34-35  and  7-", 

Hinks.  Wells  &  Co 80 

Heale  &  Co 09 

Ileinn  Co 84 

Impeiial  News  Company 14 

Imperial  Year  Book 31 

Jenkins  &  Hardy 78 

Laughlin  Mfg.  Co 99 

Linsoott,  Ernest  P.  D.  . 73 

Liberty  Fountain  Pen  Co 87 


McClelland,  Goodchild  &  Stewart ,°> 

Musson  Book  Co 4 

Macmillan's 6 

Menzies  &  Co 7  and  90 

MacDougall  &Co.,  A.  R 11.  12  and  13 

Mathews,  Elkin    16 

McGown-Silsbee  Litho  Co 16 

Merriam   Co ?>2 

Moore  Push  Pin  Co 70 

McCready  Pub.  Co 80 

Mabie  Todd  &  Co 82 

Matthew  Bros.,  Ltd 86 

Mead  &  Sons 87 

Mittag  &  Volger 88 

Morton.  Phillips&Co 96 

Nicholson  &  Sons 22 

Nelson  &  Sons 30-:;  1 

National  Blank  Book  Co 86 

oliphant.  Anderson  &  Ferrier 22-23 

O.K.  Mfg.  Co 33 

O'MalleyCo.,  M.J 80 

Oscar  Onken  Co 92 

Prang  ( lompany   2 

Penrose  &  Co.  .' 22 

Poates  Pub.  Co 30 

Progress  Mfg.  Co 33 

Pavson's  Ink 78 

Physical  Culture  Pub.  Co 85 

Pugh  Specialty  Co 89 

Packard  Bros 82 

Ramsay  &  Co 81 

Storms'  Co.,  II.  M 99 

Sengbusch  Self-Closing  Inkstand  Co 91 

Sutcliffe  &  Co 83 

Sinclair  &  Sons   75 

Spencerian  Pen  Co 83 

Simpkin  Marshall,  Hamilton.  Kent  &  Co.  21 

Smith,  Davidson  &  Wright 15 

Sinnott.  T.  S 15 

Staunton's,  Ltd 32 

Saks,  Paul 16A 

Standard  Paper  Mfg.  Co 36 

Stephens,  H.  C 38 

Stanford  &  Bennett 16B 

Smith  Limited,  J.  T.  &  T 73 

Stafford's  Inks 80 

Stewart  Mfg.  Co 81 

Tuck  &  Co.,  Raphael 85 

Todd,  Samuel  A.  C 99 

Valentine  &  Sons  Co 8 

While-house  &  Son 99 

Wilde  Company.  W.  II 16 

Waterston  &  Son 17 

Waterman  &  Co 71 

Warwick  Bros.  &  Rutter.  .Inside  Front  Cover 
and  78. 

Weeks  Mfg.  Co 80 

Wycil  &  Co S3 

Wescott  Jewel  Co 85 

Westminster  Co 81 

Young  Bros 16A 


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Flexible,  Turned  in,  Extra  Quality  Paper 


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Quadrille,  36   leaves    .fl  <x> 

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Q Irille,    50    leaves     1   40 

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The  Enemy  in  Our  Midst  -        -        -         Wm.  Wood 

The  German  Army  From  Within 

By  an  officer  who  has  served  in  it 
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THE  WAY  OF  THE 
STRONG 

By    RiclgNvcii    OiiUim.       Illustrated. 

..' $1.35 

The  gold  fields  of  the  Yukon  and  the 
wheat-fields  of  Western  Canada  form  the 
background  on  which  Mr.  Cullum  has 
painted  a  picture  of  the  struggles  of  primi- 
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lifetime. 


THE  GRAND 

CANYON  AND 
OTHER  POEMS 

By  Henry  Van   Dyke   fl.S5  net 

This  collection  of  Dr.  Van  Dyke's 
recent  verse  takes  its  title  from  that 
impressive  description  of  the  Grand 
Canyon  of  Arizona  at  daybreak, 
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rest  of  the  collection  is  character- 
ized by  those  rare  qualities  that,  as 
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the  author  "to  win  the  suffrage  of 
the  few  as  well  as  the  applause  of 
the  many." 


WHERE  NO  FEAR 
WAS 

By    A.    C.    Benson     (1.50 

The  guises  and  shapes  of  fear. 
Which  is  woven  deep  into  the  tex- 
ture of  things,  are  legion,  embracing 
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LITTLE  EVE 

EDGARTON 

By  Eleanor  Hallowell  Abbott,  author 
of  "Molly  Make-Believe,"  "The  White 
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Little  Eve  is  a  rather  amazing 
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lidos  recklessly  and  has  unusual 
manners — duo  to  twenty  years  of 
knocking  around  the  world  with  her 
eccentric    father. 


THE  SERGEANT 

OF 
FORT  TORONTO 

By  Geo.  F.  Millner.  Five  full-page 
Illustrations   $1.25 

A  now  Canadian  romance,  which  is 

founded     on     a     series     of     historical 

facts.  The  scene  Is  laid  in  the  j  ear 
1749,  and  cent  res  about  the  i  lid 
French    Fort,   the    birthplace   of   the 

pro-,  nt    City   of  Toronto. 


THE  SERGEANT  OF 
TORONTO 


GEORGE  F  MILLNER 


THE  LONE 
WOLF 


By  Louis  Joseph  Vance. 


Illustrated. 
$1.25 


Louis  Joseph  Vance  plays  upon  the 
keyboard  of  human  emotions  with  a 

master  baud,  and  his  new  novel  has 
all  the  qualities  which  have  made 
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humor. 


BIG  TREMAINE 


l',.\    Marie   Van    Vorst. 
trated    


Clotll.       Illus- 
$1.35 


This  is  o   novel  of  mental  struggle 
and      deep      human      emotion,     whose 

appeal  never  flags  from  beginning  to 
end.  It  is  a  story  that  invites  com- 
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supreme  strength  of  character. 


TIK-TOK  OF  OZ 

By  L.  Frank  Biium.  Illustrated  by 
John  Neill,  and  with  a  Map  of  Oz 
and    the    adjacent    countries    ...$1.25 

The  story  lias  Unique  features  of 
adventure.  surprise,  humor,  odd 
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fairyland    frolic. 


LITTLE  WIZARD 

STORIES  OF  OZ 


By  L.  Frank  Baum.  Illustrated  by 
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NANCY  THE 

JOYOUS 

A    Novel    of  pure  delight.     By   Edith 
Stow.     Illustrated    in    Color   $1.00 

A  story  of  the  Tennessee  moun- 
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..Old     .'Maid     No.     1     (can]     game)      

..Peter    Coddles    No.    1     (card     game)     

..Snap     No.     1     (card     game)      

Assorted  Games  ((•  kinds  i.  skilly.  Royal  Eudo. 
Twiddleums,  Yacht  Race,  Draughts,  Steeple- 
chase,  Halma,  The  Eudo,   Spyrol      


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0   80 

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$0  40 
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ORDERS  FILLED  THE  DAY  THEY  ARE  RECEIVED 

THE  COPP,  CLARK  COMPANY,  LIMITED,  TORONTO,  ONT. 


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Mr-.  Bookseller: — 

With  a  view  to  creating  a  demand  for  books 
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and  December  in  the  Saturday  editions  of  a 
large  number  of  the  most  representative  Cana- 
dian Dailies.  This  is  in  addition  to  our  regular 
advertising  to  the  hook  buyer  in  the  monthly 
magazines,  which  will  be  largely  increased  dur- 
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As  will  be  evident  we  are  spending  consider- 
able money  in  a  way  which  should  immediately 

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chase of  the  following  hooks: 

INNOCENT,  HER  FANCY  AND  HIS  FACT. 

By  Marie  Corelli. 
THE  CALL  OF  THE  EAST.  By  Thurlow  Fraser. 
QUINNIES  ...  -  By  II.  A.  Vac-hell. 
HIS  OFFICIAL  FIANCEE  -  By  Berta  Ruck. 
THE  HONORABLE  PERCIVAL. 

By  Alice  I  legan  Rice. 
THE  PRINCE  OF  GRAUSTARK.        -  -     - 

By  George  Barr  RtcCuteheon. 
ARIZONA  -  -  By  Cyrus  Townsend  Brady. 
ARIADNE  OF  ALLAN  WATER.  By  Sidney  MeCall. 
THE  CLARION  -  By  Samuel  Hopkins  Adams. 
THE  WITCH        -        -  By  Mary  Johnston. 

SELINA  By  George  Madden  Martin. 

CLARK'S  FIELD  -       By  Robert  Herrick. 

THE  BAIL  JUMPER  -  By  Robert  J.  C.  Stead. 
HENRY  OF  NAVARRE,  OHIO.  By  Holworthy  Hall. 
SARAH  EDEN  -  -  -  By  E.  S.  Stevens. 
THE  GIRL  WHO  FOUND  THE  BLUEBIRD. 

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HP  HE  public  have  found  how 
worthless  are  the  so-called  "War 
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nothing  better  was  available.  They 
are  asking  to-day  for  "the  best  there 
is."   Here  you  have  it: — 

Nelson's  Atlas 

of 

The  War 

52  pages  of  large  scale  maps,  including 
every  sea  and  every  country  where 
fighting  is  possible,  every  import- 
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Naval  and  Military  bases. 

15  pages  of  instructive  pictures  of  air- 
ships, submarines,  aeroplanes,  tor- 
pedoes, battleships,  fortresses, 
bird's-eye  views  of  Wilhelmshaven 
and  the  Kiel  Canal. 

19  pages  of  useful  diagrams  and  plans 
illustrating  comparative  areas, 
populations,  military  and  naval 
strength  of  various  countries, 
Franco-German  Frontier,  construc- 
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how  a  Dreadnought  is  provision- 
ed, etc.,  etc. 

86  pages,  size  71/l  in.  by  10  in.,  for  $2.40 
per  dozen,  F.O.B.  Toronto. 

Retail  Price,  35c.  to  50c. 

THOMAS  NELSON  &  SONS 

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Standard  and  Authoritative  Books  for  Reference  and  Reading. 

GREATER  ROME  AND  GREATER  BRITAIN. 
By  Sir  C.  P.  Lucas,  $1.15. 

THE  STUDY  OF  WAR. 

By  Spenser  Wilkinson,  35c. 


WHY  WE  ARE  AT  WAR  (Great  Britain's  Case). 

By  members  of  the  Oxford  Faculty  of  Modern  His- 
tory.    Cloth,  85c 

5th  Edition.  All  profits  from  the  sale  of  this  book 
are  given  to  the  Belgium  Relief  Fund. 

THE  OXFORD  SURVEY  OF  THE  BRITISH  EMPIRE. 

Published  July,  1914;  the  most  complete  and  authori- 
tative description  of  the  Empire  as  it  exists  to-day. 
Complete  in  six  volumes,  with  200  reproductions  of 
photographs,  27  colored  maps,  and  193  figures  in  the 
text.   Cloth,  set,  $21.00. 


BONAPARTISM.     Six  Lectures. 
By  11.  A.  L.  Fisher,  $1.15. 


THE     MEMOIRS     OF 
BERESFORD. 

Cloth,  $4.50. 


ADMIRAL     LORD     CHARLES 


English  National  Poetry 


WAR  SONGS. 

Collected  and  edited  by  Christopher  Stone.  Cloth,  75c. 

SEA  SONGS  AND  BALLADS. 

Collected  and  edited  by  Christopher  Stone.  Cloth,  75c. 

PATRIOTIC  POEMS. 

Selected  by  H.  M.  Leonard,  20c. 


POEMS  OF  ACTION. 

Selected  by  V.  H.  Collins,  75c. 

OXFORD  PAMPHLETS  ON  THE  WAR. 

From    5c    to    10c    each.      15    titles  published    to   date. 
Send   for  sample  set. 


Booksellers' 
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BAMBI 


What  the  Booksellers  say : 

"I    congratulate    you     most     heartily    on    haying    secured    the 
Canadian     market     tor    BAMBI.       As    a     beginnfng,    send     me    100 
copies  as  soon  as  your  edition   is  ready." 
LISGAR   LANG, 

Russell,  Lang  &  Co.,  Winnipeg,  Man. 

"In    times    of   stress    and    distress    such    as    we    arc    now    going 
through,   it    is   refreshing   and   delightful    to    have   the   opportunity 
of    urging    the    sale    of    a     bright,    fresh,    joyous    story     such    as 
BA.MHI.       Solid     me    window    display    cards. 
J.   G.   CLOKE, 

Cloke  &  Sou,  Hamilton,  Out. 

Oue  needs  a  vocabulary  of  adjectives,  all  reaching  into  the 
superlative,  in  order  to  do  justice  in  a  mention  of  this  story.  The 
plot  Is  one  of  the  most  original  ever  presented.  "Bambi"  should 
bee  one,    in    a    short    while,   one   of   the   "hesl    sellers"   of  the   season. 

.T.  J.   ODGERS, 

Burroughs   Bros.    Co. 

")'. hi"    really    seems    to    look    like    a    winner.      My    copy    has 

been  loaned  to  several  of  my  wife's  friends  and  they  are  all 
enthusiastic  about  it.  I  have  even  heard  it  discussed  to  the 
exclusion   of  the  war,  which   is  going  some. 

Yours   very   truly,  A.    M.    C, 

"The   Bookman,"   N.Y. 

"Bambi"  is  one  of  the  most  interesting  hooks  of  the  season. 
Full  of  freshness,  activity,  and  a  pleasing  note  in  writing.  The 
portrayal  of  New  York  literary  and  theatrical  circles  is  good — 
the  touches  of  wit  are  clever.     Should  be  a  good  and   quick  seller. 

MRS.  JOHN  J.  WOOD, 

Cleveland,  Ohio. 


Gentlemen  ; 

We  received  the  copy  of  "Bambi,"  for  which  we  thank  you. 
We  read   "Bambi"  and   rind   her  delightful,   unusual   and    refreshing. 

SMITll-CAlIkor.L   COMPANY. 
Lexington,    Ky. 

We   have   read    your   advance  edition    of   "Bambi"   and    to   say 

we  enjoyed  same  would  be  expressing  it  very  mildly,  as  it  is  one 
of  the  best  books  we  have  ever  read,  and  predict  it  to  be  among 
the   "best    sellers." 

HIRISCH    &    I.E.MAN    CO., 

Shreveport,   La. 

— And  there  are  others,  too, 
not  from  the  Trade. 

On  returning  home  I  found  "Bambi"  here  to  cheer  that  old 
heart  of  mine,  and  I  just  sat  down  and  took  it  all  in  with  a 
good,  hearty  laugh  to  the  end;  then  I  gave  her  a  good  hug  and 
a  "God  bless  you,"  for  you  know  a  hoary  bead  of  seventy-one 
(71)  can  take  liberties  that  a  young  dude  dare  not.  Well,  no 
fiction    about   Bambi;    she   is    just    the   real   thing. 

J.   W.   W .. 

Atlantic  City,  N.J. 

"Bambi"  has  upset  this  office.  As  long  as  "Bambi"  keeps 
butting  in.  it  will  be  difficult  to  get  work  done.  I  am  reading 
it  along  with  the  others.     It  is  so  thoroughly  clean  and   upsetting. 

T.  W.    S  . 

Chicago,   111. 

I  love  "Bambi" — "Bambi"  reminds  me  of  my  fluffy,  sassy  little 
sister,  who  is  so  sane  and  true  under  her  fluffiness !  My  own 
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quences and  eugenics  and  cause  and  effect  that  I  regard  Miss 
Cooke   with   genuine  admiration — as   a   cow   might   an   aeronaut. 

K.    N. 


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MACMILLAN'S  WAR  BOOKS 


BELGIUM:    HER   KINGS,   KINGDOM   AND   PEOPLE. 

By  John  de  Courcy  Maedonnell.  With  50  illustra- 
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There  are  many  books  on  Germany  and  France, 
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Outlook: — "A  remarkable  book,  full  of  informa- 
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it  leaves  an  indelible  picture  on  the  reader's  mind  of 
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Graphic: — "Now  that  war  has  actually  broken 
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WHY  THE  EMPIRE  IS  AT  WAR.     The  Causes  and  the 
Issues. 

Set  out,  in  brief  form,  from  the  Diplomatic  Corres- 
pondence and  Speeches  of  Ministers.  By  Sir  Ed- 
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The  Times: — "Sir  Edward  Cook  seems  to  us  to 
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THE  GERMAN  EMPIRE'S  HOUR  OF  DESTINY. 

By  Colonel  H.   Frobenius.     With  a  Preface  by  Sir 

Valentine  Chirol.    Cloth 50  cents 

Like  Bernhardi's  now  famous  book,  this  is  anothei 
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ENGLAND  AND  GERMANY. 

By  Austin  Harrison.  Editor  of  the  English   Review 

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HOW  BRITAIN  STROVE  FOR  PEACE:     A  Record  of 
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memos  are  the  mosl  modern  now  made.    The  plates  carry- 
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'I'h''  high  pitch  of  patriotic  sentiment 
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i  hi'  accompaniment  of  flying  colors,  the 
bugle,  tie'  drum,  the  marching  feet,  ami 
cheering  people. 

There  are  numerous  designs  of  these 
patriotic  post  cards  and  different  forms 
of  greeting  cards  especially  adapted  for 
Christmas  and  t  he  Now  \  ear 
There  is  a  goodly  assortment  of  Chrlst- 
mas    Booklets    in    retail    at     5c,    10c,    loo, 

-Ur    and    25c   each. 

These    patriotic   art    numbers    are    the    hie 

hit    of    tho    season.      Send    us    your    order 

to-day  and   get   them  on   displaj    iii   your   window,      Willi 

can    have   far   ami   away    the   best    "war   window"    in    your 

"ill   be  a   magnet   of  Interest,  and   the  window    ,\iii   soil 

for    you    ritfht    now.      The    moi 


'la 


them   j    a 

town.       II 

the  cards 

business    of    this    nature    you    can 


Ml 


November,    the    better    will    it    he   for   your    business    in    the 


last    two   or   throe   weeks    before   < 
trade    crush    and    giving    you    a    Id 
Von    will    surely     want    this    lino, 
any   amount   yj  u    like,     i'ou   can 
Every   item   in   t  lie  line  will   be  a 


brlstmas, 

gger  total 

I  Irder    a  u 
lafely    leave 
seller. 


relieving    the    holiday 

t  urni'ver. 

a^v-irl  men!     to-day-  - 

the  selection    to   us. 


DO  IT  NOW     A  DAYS  DELAY  MEANS  LOST  SALES. 


LONDON 
NEW  YORK 


BIRN  BROS. 


TORONTO 
SYDNEY 


A.  R.  MacDOUGALL  &  CO.,  Canadian  Representatives,  266  King  Street  West,  TORONTO,  ONT. 


PLAYING  THE  GAME 


IK  in  England  our  A-uthorities  seem  to  make  too  much 
of  a  fetish  of  the  man  who  litis  been  a  Public  School  hoy, 
it  has  solid  support  in  something  entirely  unscholastic 
that  every  such  [ad  litis  had  the  opportunity  of  acquiring 
— viz.,  tin  understanding  of  "How  to  piny  the  game 
This  discipline  in  fair  play  is,  however,  not  confined  to 
the  English  Public  Schools,  all  other  boys  and  men  who 
give  their  leisure  to  game  playing,  from  the  gutter-snipe 
to  the  princeling,  acquire  it  in  some  degree,  and  once  it  is 
engrained  in  him  a  man,  set  amongst  men  of  any  class  or 
nation,  may  lie  trusted  to  command  respect. 

We  see  in  sport,  in  trade  and  in  battle,  tricks  to  gain 
advantage,  or  to  overcome,  which  show  an  absence  of  the 
game  player's  spirit,  and  invidious  as  it  may  seem  to 
make  a  comparison  now,  it  appears  from  all  accounts  that 
inn  brave  foes,  the  Germans,  fail  to  be  what  the  Public 
School  boy  would  call  sportsmanlike  in  their  methods. 
because  they  have  not  the  outlook  of  a  people  who  have 
learned  "how"'  to  play  games,  for  no  other  object  than 
flu  honor  of  bringing  out  their  skill  under  equalized 
conditions. 

"Gloy"  comes  into  the  field 

to  compete  for  preference  on  fair  grounds,  being  clean. 
well-equipped  and  good  value.  A  dainty  paste  which  on 
it  s  merits  spreads. 


Sizes:    5   oz.,        10   oz.,       30   oz. 


and    Kill   oz. 


Manufacturer  : 
A.  Wilme  Collier, 
8th  Avenue  Works,  Manor  Pk., 
London,  E.,  England 


Canadian   Representatives  : 

A.  R.  MacDougall  &  Co., 

266  King  St.  West, 

Toronto,  Ontario 


Here's  direct  evidence 


As  Bookseller  and  Stationer  has  often 
pointed  out,  the  contents  <>t'  the  adver- 
tising pages  an-  iif  the  most  valuable 
nature  in  keeping  the  members  of  the 
trade  posted  about  goods  that  can  be 
profitably  sold  in  book  and  stationery 
stores. 

In  a  recent  issue  of  Bookseller  and 
Shit  inner,  Birn  Bros,  had  a  full-page 
announcement  in  two  colors,  detailing  some 
of  the  many  items  making  tip  their  line  of 
art  publications  and  among  the  returns 
which  this  advertisement  brought  was  a 
mail  order  for  over  $100  worth  of  these 
goods  from  Zackerelli's  Bookstore,  of 
Dawson  City,  Yukon. 

YOU,  Mr.  Dealer,  should  read  and  heed  the 
advertisements  in  tins  issue. 

YOU,   Mr.   Advertiser,   will    benefit   thereby. 


The  same  thing  applies  to  futu 


i  e  issues. 


12 


I!  00  K  SELLER      AND      STATIONER 


Seen  Our  Marble  Lines  for 
This  Season  Yet? 

Some  of  the  most  unique  and  attractive  lines  yet 
devised  arc  included  in  our  marble  lines  for  this 
season.  Marbles  whose  unusual  beauty  and 
coloring  make  irresistible  displays.  Why  not  get 
a  goodly  share  of  this  season's  marble  trade  by 
displaying  the  most  attractive  and  quick-selling 
lines  you  can  secure?  Illustrated  booklet  and 
price  list  will  be  mailed  without  obligation. 

THE  M.  F.  CHRISTENSEN  &  SON  CO. 
AKRON,  OHIO,  U.S.A. 


THE  BIG  FUROR 

in  books  on  the  subject  of  war  has  been  created  by 

Germany  and  the  Next  War 

By  GENERAL  F.  VON  BERNHARDT. 

The  author  asserted  in  this  book,  first  issued  two  years 

ago,    that    war    between    Britain    and    Germany    was 

inevitable — 

That     Germany's     expansion      was     being     jealously 

watched  by  Prance  and  England,  who  were  determined 

to  thwart  it — 

That    if    might    is    not    right    it    is   so   alike    as    to    be 

hardly  distinguishable  from  it — 

That  the  war  would  make  Germany  THE  world  power 

Or  be  her  downfall. 

He  foretold  the  Belgian  and  French  campaigns  as  they 

have  since  occurred.     He  predicts  a  great  naval  battle 
with    England. 

Everybody  is  discussing  this  startling  book.  The 
Philadelphia  Ledger  of  Oct.  11th  gave  it  a  three-page 
write-up— the  N.  Y.  American  of  Oct.  18th,  a  full  page 
—the  X.  Y.  Times  of  Oct.  12th,  its  first  editorial 
column. 

It  you  have  not  had  a  call  for  it,  display  a  few 
in   your  store  and   see  them  sell. 

l2mo.  288  pages.  Printed  on  antique  wove  book 
paper,  thread  sewed,  paper  cover.     Price  25  cents. 

Price  to  the  Trade,  14  cents  per  copy,  or  $12.50 
per  100. 

When  ordering  from  your  News  Company  or  jobber 
be  sure  to  specify  The  Ogilvie  Edition,  or  order  direct 
from  the  publishers. 

J.  S.  OGILVIE  PUB.  CO. 

57  ROSE  STREET  .*.  NEW  YORK 


OUR  TRUTHFUL 
EXPERIENCE 


THE  sale  of  Christmas  Booklets — 
Medium-Priced  Calendars  —  and 
Children's  Picture  and  Story  Books  is 
not  affected  by  dull  times.  They  evi- 
dently take  the  place  of  more  expensive 
gifts  that  are  bought  in  the  days  when 
money  is  plentiful. 

Dealers  should  note  this,  and  keep 
stock  up  to  concert  pitch,  also  display 
well  this  class  of  goods.  We  can  supply 
up  to  the  last  minute  in  any  quantity. 

CHRISTMAS  BOOKLETS— 

At  $2.00,  $4.50,  $7.50  and  $10.00  per 

gross. 

CHRISTMAS  POSTCARDS— 

At    $5.00,    $10.00    and    $15.00    per 
1000. 

CALENDARS— 

At  $7.50  and  $11.50  per  gross. 

PATRIOTIC  BOOKLETS 
AND  CALENDARS— 

At  $7.50  and  $11.50  per  gross. 

CHILDREN'S  PICTURE  BOOKS— 

At  $4.00,  $9.00,  $13.00  and  $18.50 
per  gross,  in  paper  and  linen. 

BOOK  TOYS— 

At  $22.00,  $33.00  and  $44.00  per 
gross. 

TAGS,  SEALS  AND  CARDS— 

At  $1.00  per  Carton  (36  envelopes  | . 

CALENDAR  PADS— 

•  At  $1.25  and  $2.25  per  gross. 


THE  VALENTINE  &  SONS 

UNITED  PUBLISHING  CO., 

LIMITED 

444  St.  Paul  Street     .*.     MONTREAL 

I   Also   at   TORONTO,    WINNIPEG   and   VANCOUVER 


BOOKSELLER      AND      STATIONER 


13 


iiiiiiiiiiiii 


mS 


Let  the  foe  that  "fights  with  Britain  hear  her  wheels 

of  commerce  tarn, 
Let  the  ships  that  war  with  Britain  see  her  factory 

furnace  burn, 
For  the  foe  most  fears  the  cannon,  and  his  heart 

most  (j  nails  wit  It   dread, 
When  behind  the  tuna  in  khaki  is  the  man  who 

keeps  his  head.  — Harold  Begbie. 

Affair?  in  Europe  have  only  resulted  in  making 
the  most  popular  of  all  fountain  pens — the  SWA  X 
— even  more  appreciated.  Wherever  the  British 
flag  Hies,  in  every  corner  of  the  globe,  there  you'll 
find  the  SWAN  PEN  preferred  for  its  better 
quality,  its  greater  service,  its  dependability  and 
instant  response.  We  believe  every  Canadian  has 
placed  his  heart  with  the  boys  in  Europe  and 
wishes  to  do  his  share  by  keeping  the  wheel-  of 
commerce  turning  throughout  the  Empire.  Patri- 
otic favor  is  in  no  way  misplaced  when  laid  with 
the  highest  value  in  the  fountain  pen  market — 
the  Swan. 

All  that  science,  expert  workers,  highest  quality 
material,  and  scrupulous  care  can  do  for  a  product 
— are  consummated  in 


WAN 


There  is  no  more  profitable  line  to  push.  A 
"Swan"  Fountain  pen  is  one  of  the  most  useful 
gifts  obtainable,  is  inexpensive  and  always  appre- 
ciated. 

EVERY  PEN  FULLY  GUARANTEED. 

PRICES  PROTECTED.  GOOD  PROFITS. 

MAGNIFICENT    WINDOW     DISPLAYS    AT 

YOUR  DISPOSAL.       WRITE  FOR  ONE. 

MABIE,  TODD  &  CO.,  Toronto 

LONDON  NEW  YORK   CHICAGO  PARIS  SYDNEY 


Every   pen   i-   Inspected   before  leaving   the  factory, 


KEEP  THE  LINES  OF 
COMMUNICATION  OPEN 

An  efficient  Fountain  Pen  should 
be  in  the  kit  of  every  one  of  our 
soldiers  engaged  IN  THE  CAM- 
PAIGN against  the  enemy,  those 
left  at  home  eagerly  await  the  let- 
ters and  DESPATCHES  FROM 
THE  FRONT. 

Swan  Fountain  Pens  are  RELI- 
ABLE AND  TRUSTWORTHY  at 
all  times. 

The  Swan  Safety  in  two  lengths 
are  specially  desirable  for  AC- 
TIVE SERVICE.  Can  be  carried 
in  any  position. 


'Swan"   Fountain   Pen   Stand  at  the  Business  Exhibition,   Toronto,  1914. 


lillllil 


14 


HOOK SELLER   AND   STATIONER 


Re> 


IB  Guaranteed 
'   Untarnishable 
GILT 

FRAMES 

Every  Sliopkeep- 
c  r  a n  d  Store 
s  h  o  u  I  (1  sto'-k 
tliese  —  recog- 
nized as  the  fin- 
est selling  Photo 
F  r  a  m  e  s  ever 
offered  to  the 
trade. 

(  :itnlo({     of     New 
I>  c  s  i  g  n  s    Now 
Ready.     Apply 
E.  WHITEHOUSE  &  SON 
Works  "  -  Worcester.  Eng. 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 

HAND  BOOK. 
Enlarged  and  revised  to  date 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 
at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 
at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 

and  book  of  days  combined,  at  3  to 
8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY   IN- 
TEREST TABLES 

Price,  $2.00 

HUGHES'  INTEREST  TABLES 
at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 

HUGHES'     SAVINGS     BANK    IN- 
TEREST TABLES. 

at  2V2,  3  or  3V£  per  cent.,  each  on 
separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 

BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 

BUCHAN'S  PAR  OF  EXCHANGE 

(Canadian) 
Mounted   on   card    Price,   35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE   TABLES. 

From  5  to  100  per  cent,  advance 

Price,   $2.00 

IMPORT  COSTS 
A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables  Price,  75c. 


A  complete  catalogue  of  all  the  above  publication*  itn 
free  upon  application. 

Morton,Phillips  &  Co. 


PUBLISHERS 


115   Notre  Dame  St.  Weit 


MONTREAL 


TYPISTS  PREFER  THIS  CARBON 

What  does  that  mea a  1 

-.      «  Jt      means      that      it     is     easier     to     sell 

tyN/j\Y U^CVOV^,      Whitedge  Carbon  Paper  than  any  other 


The  A.  S, 


f    ITS  MERIT  IS  PROVED  by   the   pref 
erence    for    it    that    is    invariably    ex- 
pressed    by    the    one     who    operates    the 
typewriter  and   who  is  better  able 'to  judge.'     (Jan  be 
bandied  without   touching  the  carbon  itself. 
A  quick  seller  with  large  profits. 

WRITE    I  OK    SAMPLES   AM)    DEALERS'    PROPOSITION. 

Made  only  by  H.  M.  STORMS  CO..  New  York.  U.S.A. 
Hustwitt   Co.,  44   Adelaide  St.  West,  Toronto,    Canadian    Distributors 


N.B  —The  BROWN  BROS..  Ltd  .  Toronto,  carry 
a  full  line  of  our  publication  r 


THERE  ARE 

GOLD  NUGGETS 

For  the  Dealer 

IN  THE  TRADE  PAPER 
ADVERTISEMENTS 

DIG  THEM  OUT 


The  firms  whose  advertisements  appear  in  Book- 
seller and  Stationer  are  the  true  friends  of  the 
retailer.  One  wholesale  firm  in  declining  to 
advertise,  said  he  preferred  to  advertise  in  a 
paper  going  to  another  trade  to  induce  them  to 
add  lines  already  sold  by  booksellers  and 
stationers.  Mr.  DEALER,  what  is  your 
answer  to  that?  We  will  appreciate  it  if  you 
will  mention  Bookseller  and  Stationer  when 
answering  advertisements. 


BOOKSELLER      AND      STATIONER 


15 


SOME   FALL  LEADERS 


SYLVIA'S  EXPERIMENT. 

By  Margaret  R.  Piper 


The  Cheerful  Book 

Ttadt  ^™ "^— "~~~   Mark 


Third  Printing 


"SYLVIA'S  EXPERIMENT  should  be  read  by  all  the  exponent, 
of  POLLYANNA,  THE  GLAD  BOOK."— Mr.  II.' V.  Meyer,  manager 
Artier.  Baptist  Pub.  Soc,  Boston.   Net  $1.25;  carriage  paid  $1.40. 
ANNE    OF   THE    BLOSSOM   SHOP  Second  Printing 

A  Sequel  to  "  The  Blossom  Shop."     By  Isla  May  Mullins 

"A  rare  and  gracious  picture  of  the  unfolding  of  life  for  the  young 
girl,  told  with  a  delicate  sympathy  and  understanding  that  must  touch 
the  hearts  of  young  and  old  alike." — Louisville  Times.  Net  $1.00; 
carriage  paid  $1 .10. 

THE    SPELL    OF    JAPAN.         By  Isabel  Anderson  (Mrs.  Larz  Anderson) 

"An  intimate  view  of  our  lighting  ally  in  the  East.-' — Montreal 
Daily  Star. 

"Mrs.  Anderson  has  produced  a  remarkable  volume,  one  of  inesti- 
mable value  and  of  absorbing  interest." — Boston  Post. 

Superbly  illustrated,  boxed  net  $2.50;  carriage  paid  $2.70. 

POLLYANNA,  The  Glad  Book  Calendar 

Trade  ~"~""~"  Mark 

Compiled  by  Eleanor  H.  Porter,  author  of  "  Pollyanna, ','  The  Glad  Book. 

Trad,  Mark 

Mrs.  Porter  luis  selected  from  THE  GLAD  BOOK  a  glad  quotation  for  each  week 
of  the  year,  and  each  quotation  is  a  gem.  The  calendar  is  artistic  and  makes  an  Ideal 
gift  to  pass  on  to  a  friend.  Decorated  and  printed  in  colors,  handsomely  boxed.  Net 
$1.00;   carriage   paid,   $1.10. 

(Order  through  your  jobber  or  from  the  publisher  direct.) 


Published 
by 


THE  PAGE  COMPANY 


53  Beacon  St. 
BOSTON 


CHATTERBOX 
for  1914 


"The  King  of  all  juven 
Lies!"  Bigger,  brighter  and 
better  than  ever!  Over  100 
pages  and  with  more  than  250 
full-page  illustrations,  8  of 
which    are    in    color. 

4to,  Illustrated.    $1.25. 


And  its  companion 

SUNDAY 
for  1914 


A  perfect  miscellany  of  in- 
teresting reading  and  a  worthy 
companion  to  the  new  CHAT- 
TERBOX. Fully  illustrated 
with  full-page  and  text  illus- 
trations. $1.25 


ICK  HIM 

WITH  » > 

GLUCINE 


Put  up  in   size 
Retail.  Keiail. 

~Vz  oz.    (10  cents)        5   oz.    (25   cents) 


^  10     oz.    (50   cents)      30   oz.    (90   cents) 


This  is  the  last  chance  to  order  sufficient  to 
carry  you  over  until  April. 

It's  the  only  adhesive  that  gives  you  100% 
profit  and  that  is  guaranteed  absolutely.  It 
never  goes  bad — never  dries  up — is  always  clean 
and  ready  for  use.    We  guarantee  all  this. 

MENZIES  &  COMPANY,  Limited 

439  KING  STREET  WEST,  TORONTO 

Sole  Canadian  Agents  Lyons  Ink,  Ltd.,  Manchester,  Manufacturers  Ink,  Sealing  Wax,  Carbon  Paper,  Glucine,  Etc. 


aazBaaazza^a^^^^^^^^^a^aam^^mE^^B^^^^^^^^z^^^^^^^^^^g^gj^^a^^^^g^^ 


$ 


16 


BOOKSELLER      AND      STATIONER 


INDEX    TO    ADVERTISERS 


Anglo-Canadian  Music  Association  47 

Artists'  Supply  Co 63 

American  Lead  Pencil  &  Co 53 

American  Paj)eterie  Co 61 

American  News  Co 18 

Brown  Bros 2 

Birn  Bros 11 

Briggs,  William  6 

Buntin,  Gillies  &  Co 

Outside  Back  Cover 
Boorum  &  Pease  Loose-Leaf  Book 

Co 47 

Cassells  Co 17 

Carter's  Ink  Co 58 

( 'hristensen  &  Son  Co 13 

( Jopp,  Clark  Co 4-5 

<  Consolidated  Litho.  &  Mfg.  Co.  ...  57 

Crowley,  The  Magazine  Man 60 

1  )ickinson  &  Co.  .  .  . '. 51 

Dawson,  W.  V 49 

Dennison  Mfg.  Co 55  &  58 

Elliott  Go 51 

Esterbrook  Pen  Mfg.  Co 9 

Eaton,  Crane  &  Pike  Co 58 

Elinor  Hegone   62 

Cage  &  Co Inside  Back  Cove, 

Goodall's  Playing  Cards  1 

George  Henry 63 

Gilbert  Post  Card  Co 61 

Gundy,  S.  B 7 

Guggenheim  &  Co 63 

Halifax  Hotel  62 

Heath  &  Co 8 

Hurst,  Aubrey   61 

Higgins  &  Co 58 

Hinks,  Wells 56 

Ileale  &  Co 63 

HustwittCo 14 

Imperial  News  Co 3 

J.  B.  Company  57 

Jenkins  &  Hardy  62 

Liberty  Fountain  Pen  Co 64 

Macmillan  Co.  of  Canada  9 

Menzies  &  Co 15 


MacDougall  &  Co.,  A.  R 10,  11 

McGowan-Silsbee  Litho.  Co 64 

.Moore  Push  Pin  Co 63 

McCready  Pub.  Co 56 

Mabie,  Todd  &  Co Li 

Matthew  Bros.,  Ltd 53 

Mittag  &  Volger  .  .Outside  Back  Cover 

Morton,  Phillips  &  Co 14 

Nelson  &  Sons 6 

National  Blank  Book  Co 54 

Ogilvie  Pub.  Co 12 

Oliphant,  Anderson  &  Perrier  .  .  .22-23 

O.K.  Mfg.  Co 64 

OAtalley  Co.,  M.J. 56 

Oscar  Onken  Co 59 

Prang  Company 61 

Poates  Pub.  Co 8 

Page  Company  15 

Layson's  Ink 62 

Physical  Culture  Pub.  Co 54 

Ramsay  &  Co 56 

'Scngbusch    Self-Closing    Inkstand 

Co 49 

Spencerian  Pen  Co 51 

Smith,  Davidson  &  Wright 9 

Sidey  Co.,  Robert   51 

Stephens,  H.  C 20 

Stanford  &  Bennett Front  Cover 

Sonophone  Co 8 

Stafford's  Inks 56 

Standard  Embossing  Co 53 

Stewart  Mfg.  Co 57 

Tuck  &  Co.,  Raphael 54 

Todd,  Samuel  A.  C 62 

United  States  Playing  Card  Co.  ...  53 

Union  Furniture  &  Novelty  Co.  ...  54 

Valentine  &  Sons  Co 12 

\\  hitehouse  &  Son 14 

Waterman  &  Co 45 

Warwick  Bros.  &  Rutter 

Inside  Front  Cover  and  62 

Weeks  Mfg.  Co 54 

Wycil  &  Co 51 

Wescott  Jewel  Co 54 


BOOKSELLER      AND      STATIONER 


Sure -Selling  War  Books 


3gtn 


# 


ft 


# 


0 


PRINCE  VON  BULOW 

Late  German  Imperial   Chancellor 

Imperial  Germany 

\\ :     cisBire.      Prince    Eulcv,    saj'a 
"amicable    and    even    friendly    rela 
lions   with   England,   but   we  arc   not 
afraid     of     hostile     ones."       Thai      i* 
signifleant  of  the  frank  style  of  the 
n  hole  volume. 
Popular  Edition,   Cloth,  75c  Net, 
How   is  your  *«tork  to-day? 

CASSELL  &  CO.,  LIMITED 

55  BAY  STREET  TORONTO 


IN  ACTION 

A  New  Volume  of 
Realistic  Battle  Stories 

Price  70c. 

T.  NELSON  &   SONS 

TORONTO 


The  Riddle 
of  the  Sands 

The  famous  yachting  tale 
that  exposed  the  German 
designs  on  the  North    Sea. 

260,000  sold.        Price,  20c. 

T.  NELSON  &    SONS 

TORONTO 


THE  REAL 

"TRUTH  ABOUT  GERMANY" 

From  the  English  Point  of  View 

By    Douglas   Sladen 

With   an   Appendix 

GREAT   BRITAIN    AM)   THE   AVAR 

By  A.  Maurice  Low,  M.A. 

300  pages.     Cloth  12°.  $1.00. 

The  volume  contains  the  full  text  of  a 
monograph  recently  issued  in  Germany  under 
the  title  of  "Truth  About  Germany,"  to- 
gether with  the  analysis  and  refutation  of 
a  series  of  unfounded  and  incorrect  state- 
ments   contained    in    the    German    work. 

Mr.  Sladen 's  monograph  presents  the  case 
for    Etigt.'Mnl. 

G.  P.  PUTNAM'S  SONS 

2   West  45th  Street  New  York 


The 

Anglo-German 
Problem 

By  CHARLES   SAROLEA 

KING    ALBERT    OF    BELGIUM 

says  that  it  is  "a  prophetic 
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pint    tci    crush    Britain. 

Price.  70c. 

T.  NELSON  &  SONS,  TORONTO 


in 


The  War  and 
the   Bookseller 


The  Interest  created 
by  the  great  conflict 
in  Europe  has  occa- 
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translation  of  the  White  Book  issued 
by  the  German  Government.  Cloth, 
85c. 

All  profits  arising  from  the  sale 
of  this  book  will  be  sent  to  the 
Belgian  Relief  Fund,  as  a  mark  of 
sympathy  and  respect  for  the  Bel- 
gian Nation,  and  especially  for  the 
University  of  Louvain. 

OXFORD    UNIVERSITY    PRESS 

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TORONTO 


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By  ••UBIQUE" 
A  popular  description  of  the  or- 
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ytDVERTISERS  are  requested  to  have  copy  for  the  next  issue  reach 
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' 


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AN  APPRECIATION 

The   Editor,  Red    D ■,   Alberta,  Oct.  21,  1914. 

bookseller  &  stationer, 

Toronto. 

Dear  Sir, — 

1  received  yesterday  the  October  number  of  Bookseller  &  Stationer  and  took  it  home 
with  me  and  spent  a  very  profitable  couple  of  hours  in  the  evening  in  going  through  it. 
I  want  to  congratulate  you  on  the  great  improvement  shown  in  the  last  few  numbers, 
particularly  the  October  issue.  Personally,  1  find  it  very  helpful  in  keeping  posted  on 
new  lines,  and  do  not  see  how  an  up-to-date  bookseller  could  get  along  without  it.  I  am 
sending  off  by  this  mail  ten  orders  for  various  lines  as  a  direct  result  of  the  ads.  in  the 
current  number,  and  have  still  tc  make  up  a  number  of  book  orders  as  well.  In  a  small 
town  where  the  sale  of  new  books  is  rather  limited,  it  is  a  difficult  matter  for  a  bookseller 
who  desires  to  keep  an  up-to-date  stock  of  books  to  select  the  ones  which  are  going  to 
move,  and  eliminate  the  "stickers."  It  has  been  my  policy  to  select  the  titles  which 
would  likely  be  the  big  sellers  and  concentrate  largely  on  them,  rather  than  scatter  my 
shot  by  attempting  to  carry  a  few  of  every  new  book  which  comes  out.  In  making  the 
selection  of  "the  big  ones"  the  ads.  and  review  in  your  columns  have  been  very  helpful; 
I  hope  this  department  will  always  be  a  strong  feature  of  your  journal. 

yours   very   truly, 

(Signed  i       W.  J.  STEPHENSON, 

Manager  Book  Dept. 
THE   GAETZ-COBNETT    DRUG  &   BOOK   CO.,  LTD. 

THAT'S  HOW  EVERY  BOOKSELLER  SHOULD  USE 
BOOKSELLER  &  STATIONER 


wahwsa>;jW/ss/SjM^^^ 


BOOKSELLER   AND   STATIONER 


17 


.   CASS  ELL'S  ANNUAL  VOLUMES 

CHUMS  ANNUAL  VOLUME 

THE  1914  Annual  Volume  of  "CHUMS"  more  than  maintains  its  reputa- 
tion as  the  best  of  its  kind.  Nearly  1,000  pages  packed  with  the  best 
humorous  and  adventure  stories  of  the  sort  that  makes  "CHUMS"  loved 
by  boys  and  young  men  all  !he  world  over;  dozens  of  short,  useful  and  interesting- 
articles,  many  hundreds  of  illustrations,  including  some  magnificent  specimens  of 
color  printing,  all  these  and  much  more  are  to  be  found  in  the  1914  "CHUMS" 
volume.  The  authors  who  have  contributed  include  such  well-known  names  as 
Captain  F.  H.  Shaw,  Andrew  Soutar,  D.  H.  Parry  and  S.  Walkey. 

With  nearly  1,000  pages.    Profusely  illustrated  throughout.     Cloth,  gilt. 
List,  $2.25— Trade,  $1.30. 


Cassell's  Annual  for  Boys  and  Girls 

(Sixth    Year    of    Issue) 

Why  is  "Cassell's  Annual"  the  best  book  of  its  kind  in 
the  world?  Because  everything  it  contains  is  carefully 
planned  with  one  aim  in  view,  namely,  to  interest  children 
in  the  way  they  themselves  want  to  be  interested.  The 
authors  are  never  allowed  to  "write  down";  they  must 
enter  into  the  child's  own  world  and  "write  up"  to  that. 
The  readers  of  "Cassell's  Annual"  are  thus  never  made  to 
feel  they  are  being  treated  as  babies,  but,  on  the  contrary, 
they  recognize  at  once  that  here  at  least  is  a  book  written 
by  people  who  really  understand  them.  That  accounts  for 
the  fact  that  when  children  have  a  choice  they  prefer 
"Cassell's  Annual"  to  any  other,  and  it  also  explains  why 
parents  find  a  real   pleasure   in   reading  it  to  their  children. 

Containing  about  200  Colour  Pictures  and  a  Painting  Com- 
petition. 
Demy   4to.     Picture    Boards.     List,   $1.00 — Trade,    56    cents. 
Cloth,  gilt  edge.    List,  $1.25 — Trade,  80  cents. 

The  Canadian  Boy's  Annual 

(Fifth   Year  of  Issue) 

School  stories  have  always  been  the  important  feature, 
and  this  year's  volume  is  strong  in  them.  "Shoulder-to- 
Shoulder, "  by  Balph  Simmonds,  is  a  very  fresh  and  exciting 
school  story.  Claude  Graham  White  and  Harry  Harper  con- 
tribute a  thrilling  tale  of  adventure  on  an  aeroplane,  entitled 
"The  Night  Air  Mail,"  and  there  are  many  other  school 
and  adventure  stories  by  well-known  writers. 

Lieutenant  Commander  Taprell-Dorling  has  written  an 
important  article  on  "With  the  Fleet  at  Sea,"  showing  by 
means  of  pen-and-ink  sketches  all  the  chief  evolutions  per- 
formed   by  warships   when   they   are   sailing  in   company. 

With  7  Colour  Pictures  and  many  in  Black-and-White. 
Cloth,  gilt.     List,  $1.25 — Trade,  80  cents. 

Bo-Peep— A  Picture-Book  Annual  for 
Little  Ones 

Every  child  who  saw  last  year's  volume  of  this  favourite 
Annual  will  be  eagerly  looking  forward  to  this  new  volume. 
It  is  crammed  with  jolly  stories  and  irresistible  verse,  and 
its  pictures  cannot  fail  to  please  young  folk  of  all  ages. 

With  over  30  Pictures   beautifully  printed   in   full   Colour, 

and  many   in  Black-and-White. 

Picture  Boards.     List  75  cts. — Trade  35  cts. 

Cloth.     List,   $1.00 — Trade,   56   cts. 


Little  Folks  (Christmas  Volume) 

For  novelty,  good  value,  and  real  interest  there  is  nothing 
to  compare  with  "Little  Folks."  This  year  the  attractive- 
ness of  the  volume  has  been  doubled.  It  now  contains  50 
beautiful  colour  pictures  by  Harry  Rountree,  Cecil  Alden, 
Lawson  Wood,  Mabel  Lucie  Attwell  and  other  eminent 
artists,  printed  in  full  colour  on  special  art  paper.  These 
in  themselves  are  an  endless  source  of  pleasure  to  children 
of  all  ages.  Other  special  features  of  the  volume  are  three 
splendid  serial  stories:  "The  Outlaws,"  a  Scout  story  by 
Kalph  Simmonds;  "Septima  School  Girl,"  by  Dorothea 
Moore,  and  "The  New  Planet,"  an  amusing  tale  of  adven- 
ture  in   the  year  2001,  by  Olaf  Baker. 

With   about   50   beautiful   Colour   Pictures   and   hundreds   of 
Black-and  White  Illustrations. 
Picture  Boards.     List,  $1.00 — Trade,  56  cents. 
Cloth,   gilt,   gilt   edges.     List,   $1.25 — Trade   80   cents. 

The  Canadian  Girl's  Annual 

(Fifth   Year   of   Issue) 

The  new  volume  of  this  popular  annual  will  be  accorded  a 
very  hearty  welcome  by  girls  of  all  ages.  It  contains  a 
long  story  by  Dorothea  Moore,  entitled  "The  Mysterious 
School  Girl,"  which  is  full  of  thrilling  incident  and  savours 
of  romance,  at  the  same  time  giving  a  true  picture  of  school 
life.  The  short  stories  are  by  such  popular  writers  as 
Dorothy  a  Beckett  Terrell,  Hester  Grove,  Angela  Brazil, 
Doris  Pocock,  Dorothy  Averill,  Olaf  Baker,  M.  Lefuse  and 
Mary  Grant  Bruce.  Other  features  are  two  plays  for  home 
acting,  and  a  stamp  article,  "£2,000  per  Square  Inch." 

With  7  Colour  Pictures  and  many  in  Black-and-White. 
Cloth,  gilt.     List,  $1.25 — Trade,  80  cents. 

Tiny  Tots — A  Picture-Book  Annual  for  the 
Very  Little  Ones 

The  features  of  this  excellent  annual  are  the  large  number 
of  colour  and  black-and-white  pictures,  specially  selected 
to  delight  the  very  little  ones,  the  bright  stories  and  amusing 
verses,  and  the  Grand  Painting  Competition,  for  which  100 
prizes  are   offered. 

With  a  beautiful  Colour  Frontispiece  and  a  large  number 

of  pictures  in  Colour  and  Black-and-White. 

Picture    Boards.      List,    45    cents — Trade    24    cents. 

Cloth.    List,  60  cents — Trade,  40  cents. 


CASSELL  &  CO.,  LIMITED,  Publishers,  55  Bay  St.,  Toronto 


18  BOOKSELLER      AND      STATIONER 


The  Story  of  the  War 
of  the  Powers 


that  tremendous  tragedy  of  nations,  which  threatens  to  com- 
pletely wipe  whole  countries  from  the  face  of  the  earth,  is 
being  graphically  told  by  expert  writers  and  vividly  illus- 
trated with  pictures  of  personages,  scenes  and  events  of 
historical  importance  and  world-wide  interest 

in  the  Leading  Periodicals! 

Probably  never  before  in  the  history  of  civilization  has  there 
been  news  and  pictures  of  such  momentous  importance  and 
absorbing  interest  to  the  public,  all  of  which  makes  this  the 
very  best  time  of  all  for  you  to 

Sell  Magazines  and  Periodicals ! 

Start  your  news  department  now  and  get  the  good  profit 
that  comes  from  the  sale  of  MAGAZINES  and  PERIODI- 
CALS, as  well  as  the  patronage  of  their  readers  in  other 
lines  which  you  handle. 

The  Reading  Public  is 
the  Buying  Public! 

THE  AMERICAN  NEWS  COMPANY 

9-15  PARK  PLACE,  NEW  YORK. 


Expressions  of  Opinion  from  Representative  Dealers  East  and 
West  Regarding  Bookseller  and  Stationer  and  its  Work — Why 
Advertisers  in  the  Trade  Paper  are  the  True  Friends  of  the  Trade. 


H.  A.  Dunne,  1017  Laurier  Avenue, 
Montreal,  in  conversation  with  a  Mont- 
real representative  of  Bookseller  &  Sta- 
tioner a  few  days  ago,  expressed  this 
opinion  regarding  the  paper: 

"I  like  it  very  well,  indeed,  and  get  a 
whole  lot  of  good  ideas  from  it,  parti- 
cularly in  the  advertising  line." 

A.  C.  Tumbull,  of  Hamilton,  said  he 
considered  the  dollar  he  spent  for  Book- 
seller and  Stationer  was  money  spent  the 
best  possible  way.  "But,"  he  said,  "I 
would  like  to  see  more  advertisements 
in  it,  because  these  advertisements  fre- 
quently guide  me  in  my  buying." 

A  Montreal  subscriber  regretted  that 
there  were  not  as  many  advertisements 
of  Montreal  houses  as  there  were  of  To- 
ronto firms. 

D.  B.  Craig,  a  new  subscriber  in  Otta- 
wa, was  enthusiastic  in  his  expressions 
of  appreciation  of  Bookseller  and  Sta- 
tioner. "Why,  this  is  fine,"  he  said, 
and  a  significant  question  he  put  to  our 
representative  was  "Where  can  I  buy 
some  toys?"  Whereupon  his  attention 
was  immediately  directed  by  the  repre- 
sentative to  the  toy  advertisement  of  a 
Canadian  concern  in  the  issue  they  were 
examining. 

"Never  heard  of  that  concern  before. 
I'll  write  them  to-night." 

This  is  convincing  evidence  as  to  the 
benefit  of  advertising  in  the  trade  paper, 
and  also  of  the  mutual  benefit  of  Book- 
seller and  Stationer  to  the  retailer  and 
the  wholesaler.  The  medium  brings 
buyer  and  seller  together,  and  unless  the 
sales  benefited  both,  there  would  be  no 
sales.  The  answering  of  that  one  ad- 
vertisement can  be  depended  upon  to 
lead  to  much  subsequent  business  be- 
tween this  retailer  and  the  wholesale 
firm. 

It  will  be  found  usually  that  the  suc- 
cessful merchant  reads  his  trade  paper 
carefully  . 

A  short  time  ago  a  merchant  com- 
plained to  the  writer  that  his  business 
was  poor  and  that  the  people  passed  his 
store  to  trade  with  his  nearby  competi- 
tor. This  merchant  did  not  take  a  trade 
paper,  nor  did  he  use,  apparently,  any 
new  ideas  in  the  way  of  selling,  display- 
ing or  advertising  his  goods. 

The  store  of  his  competitor  upon  in- 
vestigation was  found  to  be  a  clean,  at- 
tractive, up-to-date  establishment,  and 
the  window  displays  were  attractive  and 
appropriate.       The    store    did    extensive 


advertising  through  the  medium  of  a 
store  paper,  and  the  merchant,  in  com- 
menting upon  his  success,  said  that  he 
read  the  trade  paper,  and  the  valuable 
suggestions  he  obtained  helped  him  to 
attain  his  success. 

The  dealer  who  is  too  loaded  with  de- 
tails to  study  generalship,  as  outlined  in 
his  trade  journal,  misinvests  his  minutes. 
*     *     * 

The  question  of  advertising  in  the 
trade  paper  is  one  of  vital  importance 
to  the  retailer  and  wholesaler  alike.  The 
trade  paper  affords  the  common  meet- 
•  1 1 ■_■  place  for  the  merchants  and  the  firms 
from  whom  they  buy  goods.  In  no  class 
of  publication  is  truth  in  advertising 
more  carefully  observed  than  in  the  trade 
press.  It  is  obvious  that  were  any  firm 
to  misrepresent  their  goods,     the    result 


HOW  THE  BOOKSELLERS  ARE 
INFLUENCED. 

Here  are  some  answers  received 
from  subscribers  to  the  Question 
"Does  the  information  in  Book- 
seller and  Stationer  influence 
your  buying?" 

C.  M.  Hart,  Antigonish,  N.S.— 
"Yes,  in  fiction." 

W.  F.  Warden,  Wapella,  Sask. 
— "Fiction,  yes." 

H.  W.  Chambers,  Didsbury, 
Alta. — "To  a  considerable  extent 
I  buy  my  late  fiction  on  the 
strength  of  your  reports  of  best 
sellers." 

Henderson  Brothers,  Oshawa, 
Ont. — "We  use  it  principally  for 
new  books  for  our  lending  lib- 
rary. ' ' 

F.  W.  Mosher,  Book  Steward, 
Methodist  Book  Room,  Halifax,  N. 
S. — "We  depend  largely  on  your 
journal  in  buying'  new  fiction. 

H.  Cook  &  Co.,  Orillia,  Ont.— 
"Yes.  we  follow  it  quite  closely  in 
regard  to  books." 

The  Gaetz  Cornett  Drug  and 
Book  Co.,  Limited,  Red  Deer,  Alta. 
— "Indirectly,  yes.  We  base  our 
book  orders  largely  on  ads.  in 
Bookseller   and    Stationer." 

F.  E.  Osborne,  Calgary.  Alta. — 
"To  some  extent.  We  read  the 
advertisements  as  thoroughly  as 
we  do  the  rest  of  the  paper." 


would  be  injurious  rather  than  bene- 
ficial to  them,  and  the  advertisers  fully 
realize  this.  So  do  the  retailers,  and 
consequently  the  announcements  in  the 
advertising  pages  of  Bookseller  and 
Stationer  are  common-sense  messages. 
One  of  the  best  known  men  in  the  ad- 
vertising world  remarked  recently  that 
he  had  bought,  sold  and  written  all 
kinds  of  advertising,  indoor  and  out- 
door, consumer  and  dealer,  technical 
and  commercial,  and  that  he  had  reached 
the  conclusion  that  THERE  IS  MORE 
REAL  GOLD  AS  YET  UNMINED  IN 
THE  TECHNICAL  AND  TRADE 
PRESS  FIELD  THAN  IN  ANY 
OTHER  FIELD  OF  ADVERTISING 
ENDEAVOR.  Persistent  trade  paper 
advertising  that  is  intelligently  planned 
yields  splendid  returns  on  the  invest- 
ment. The  dealer  takes  his  trade  paper 
for  business  purposes,  not  as  light  litera- 
ture, and  consequently  the  advertising 
pages  are  every  bit  as  interesting  and 
important  to  him  as  the  editorial  pages. 
Advertisers  in  the  trade  press  do  not 
have  to  resort  to  catch  phrases  to  get  at- 
tention. Consequently  the  advertising 
pages  of  a  trade  paper  like  Bookseller 
and  Stationer  are  of  a  more  dignified 
and  common-sense  nature  than  almost 
any  other  publication  that  may  be 
named.  It  is  advertising  that  talks 
straight  business,  doing  missionary  work 
for  the  manufacturer  and  wholesaler  and 
blazing  the  trail  for  the  salesmen  to  fol- 
low, letting  him  at  once  begin  to  sell 
instead  of  spending  time  in  profitless 
explaining  of  who,  why  and  what  he  is. 
Unlike  advertising  of  almost  any  other 
kind,  in  which  waste  circulation  is  a 
factor  to  be  seriously  considered,  a  good 
trade  journal  covers  its  own  field  with 
maximum  efficiency  and  at  the  minimum 
cost.  It  tells  the  story  of  the  jobber  and 
manufacturer  and  makes  the  pppeal  of 
the  goods  themselves  almost  exclusively 
to  possible  purchasers.  There  is  no  more 
economical  form  of  salesmanship. 
•     •     • 

From  the  last  issue  of  The  Publishers' 
Weekly: — "The  last  issues  of  the  Cana- 
dian Bookseller  and  Stationer  give  no 
sign  that  Canada  has  suffered  from  the 
sudden  advent  of  war.  Of  course,  there 
are  numerous  and  valuable  suggestions 
for  turning  the  war,  so  far  as  may  be 
possible,  to  business  advantage:  but  both 
advertising  and  reading  pages  show  their 
usual  healthv  bulkiness. " 


19 


20 


BOOKSELLER      AND      STATIONER 


„     h\^et       »o^9    -^ 
0     ™,*2>:l. .  *  $£&*' 


BOOKSELLER  &  STATIONER 


DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


The  War  and  the  Bookseller 

Notwithstanding  the  Ravages  of  War,  it  Opens  Extraordinary 
and  Unprecedented  Opportunities  —  Interesting  Paragraphs 
About  Books  of  War  Interest. 


ONE  effect  of  the  war  on  the  book 
trade  has  been  to  instill  in  it 
such  vim  and  enthusiasm  as  has 
seldom  before  been  evidenced.  The 
bookstore,  by  reason  of  the  war,  is  a 
greater  centre  of  public  interest  than 
ever  these  days.  People  are  seen  throng- 
ing the  space  in  front  of  the  bookstore 
windows  to  see  the  war  views  in  the  il- 
lustrated papers,  as  well  as  striking 
books,  pictures  and  postcards  of  special 
war  interest.  This  demonstrates  con- 
clusively that  right  now  the  retail  book- 
seller has  an  unprecedented  opportunity 
for  the  most  effective  sort  of  business 
building.  The  interest  of  the  "patrio- 
tic windows''  should  be  sufficiently  com- 
pelling to  bring  a  goodly  proportion  of 
the  people  into  the  store.  Then  the  win- 
dow display  has  proved  its  merit  and 
accomplished  its  mission.  Once  inside 
the  store,  the  interior  influence  should 
be  such  as  to  make  the  most  favorable 
impression  and  instill  in  the  now  cus- 
tomer a  desire  to  come  again.  A  "call 
again"  sign  is  not  sufficient.  The  mer- 
chant may  be  ever  so  effusive  in  his  invi- 
tation to  have  that  customer  come  back, 
but  the  whole  atmosphere  of  the  store, 
the  service,  the  appearance  of  the  stock, 
its  class  and  arrangement  and  the  gen- 
eral demeanor  of  the  salespeople  should 
make  so  favorable  an  impression  as  to 
just  naturally  make  that  customer  want 
to  come  back  again.  The  war  interest  is 
bringing  the  people  to  the  book  store 
windows;  it  is  up  to  the  bookseller  by 
the  efficacy  of  those  window  displays 
and  the  store's  "personality,''  to  reap 
permanent  benefit  from  the  increased 
number  of  visitors  to  the  store,  by  rea- 
son of  the  accelerated  interest  created 
by  the  war. 

The  following  columns  include  news 
about  authors  and  about  books  bearing 
directly  and  indirectly  on  the  European 
crisis.     Many    talking   points    are    thus 


afforded  that  will  prove  of  practical 
value  to  the  retail  bookseller.  The  in- 
formation given  is  all  of  such  a  nature 
as  to  prove  interesting  to  book  lovers, 
and  consequently  the  merchant  should 
introduce  that  human  interest  element  in 
his  conversation  with  those  of  his  cus- 
tomers whom  he  has  reason  to  think 
will  be  interested.  The  mere  reading  of 
a  paragraph  about  a  certain  book  might 
easily  be  the  means  of  effecting  a  sale, 
and  if  the  bookseller  will  systematically 
read  what  follows  he  can  "cash  in"  on 
this  information. 


In  considering  the  question  of 
increasing  business  by  reason  of 
the  war,  booksellers  should  keep 
in  mind  the  great  amount  of  at- 
tention being  paid  to  the  war  by 
various  periodicals,  and  this  sug- 
gests that  the  dealer  can,  by  a 
systematic  line  of  action,  add 
many  names  to  the  list  of 
regular  purchasers  of  differ- 
ent newspapers,  weekly  illus- 
trated papers  and  magazines. 
They  should  point  out  the  advan- 
tage of  keeping  fully  informed  by 
taking  certain  leading  Canadian, 
British  and  United  States  publica- 
tions. It  would  be  preferable,  of 
course,  to  have  these  called  for  in 
the  store,  or,  failing  that,  sub- 
scriptions could  be  filled  either  by 
a  local  delivery  or  direct  from  the 
offices  of  publication.  In  fact,  all 
these  schemes  should  be  developed 
to  the  utmost,  and  it  will  be  found 
that  a  large  proportion  of  sub- 
scribers obtained  by  reason  of 
the  special  war  interest  will  con- 
tinue to  renew  their  subscriptions 
after  the  war  is  over. 


Helps  Toy  Book  Sales. 

Publishers  are  predicting  a  tremendous 
"literary  revival"  for  children  this 
Christmas,  as  a  result  of  the  war.  The 
toy  factories  of  Germany  are  closed,  and 
the  doll  modistes  of  Paris  have  shut  up 
shop.  Unless  America  can  supply  its 
usual  demand  for  Christmas  toys  at 
short  notice — which  seems  altogether 
unlikely — there  should  be  a  much  greater 
call   than    usual    for   Christmas   books  to 

go  in  stockings  this  year. 

*     *      • 

AN  ENGLISH  PUBLISHER'S  VIEWS. 

Some  interesting  light  was  thrown  on 
trade  conditions  in  England  by  John 
Lane,  the  London  publisher,  who  was  a 
visitor  in  Toronto  last  month.  Mr.  Lane 
left  London,  October  3rd,  and  by  that 
time,  in  spite  of  the  tremendous  up- 
heaval and  displacement  of  burdens, 
business  affairs  had  resumed  an  even 
course,  although  in  some  cases  in  new 
channels. 

National  confidence  had  never  been  so 
complete  in  business  affairs.  The  critical 
time  had  passed  after  the  first  three 
weeks  of  the  war,  which  was  all  the 
more  disconcerting,  because  it  fell  upon 
a  very  slack  season  in  London. 

' '  The  war  has  not  seriously  affected 
the  publishing  business,"  said  Mr.  Lane. 
"There  has  been  a  great  demand  for 
books  relating  to  the  war,  the  countries 
involved,  and  history  leading  up  to  it ; 
and  yet  there  has  been  no  diminution  in 
the  demand  for  fiction. 

"In  Canada  I  have  found  a  growth  in 
the  demand  for  English  books." 

Mr.  Lane  expressed  confidence  that 
the  demand  for  Christmas  gift  books 
would  be  no  less  than  in  previous  years, 
and  remarked  that  while  a  large  percent- 
age of  gift  books  had  in  the  past  been 
made  in  Germany.  English  firms  had  at 
once  begun  working  up  their  factories  to- 
fill  this  demand. 


21 


BOOKSELLER      AND      STATIONER 


Canada's  Fine  Spirit. 

Mr.  Lane  saw  no  difference  between 
the  spirit  shown  in  Canada  and  in  Brit- 
ain. He  was  deeply  impressed  by  the 
patriotism  of  Canadians. 

"Britain  depends  on  the  colonies  for 
her  food  supply.  And  it  is  my  belief 
that  Canada  will  benefit  more  than  any 
other  colony  under  the  Crown.  Britain 
is  absorbing-  Canada's  sons  as  well,  and 
I  feel,  from  what  I  have  seen  in  ray 
week  in  the  Dominion,  that  those  who 
have  already  gone  to  the  aid  of  the 
Mother  Country  are  by  no  means  all  who 
are  to  go. ' ' 

*     #     * 

BOOKS    ON    THE   PRESENT   WAR. 

The  following  is  an  editorial  which 
appeared  in  the  issue  of  the  Victoria 
Times  for  October  5th,  and  makes  in- 
teresting reading  for  booksellers : 

There  are  no  war  correspondents  at 
the  front  and  the  censorship  is  impene- 
trable, but  this  does  not  mean  that  there 
will  be  no  accurate  and  thrilling  de- 
tailed accounts  of  what  is  considered  to 
be  the  greatest  struggle  in  history.  There 
were  no  correspondents  in  the  days  (if 
Xapoleon,  but  more  volumes  on  the  Na- 
poleonic wars  have  been  published  than 
there  have  been  on  any  other  grapple  be- 
tween nations.  The  diaries  of  obser- 
vant soldiers,  themselves  among  the  prin- 
cipal actors  in  the  bloody  drama,  have 
furnished  material  for  scores  of  brilliant 
descriptive  works  by  historians,  authors 
of  fiction  and  military  critics.  Amontr 
the  best  books  on  Napoleon  and  his 
wars  are  memoirs  of  General  Marbot, 
who  was  a  member  of  the  emperor's 
staff. 

Likewise  the  various  moving  incidents 
of  the  present  war  will  be  recorded  in 
the  diaries  of  officers,  many  of  whom, 
by  the  way,  are  also  literary  men  of 
world-wide  prominence.  Feld-Marshall 
French  himself  has  shown  no  little 
grasp  of  literary  values  in  bis  des- 
patches. His  report  of  the  retirement 
from  Mons  was  one  of  the  most  thrill- 
ing pieces  of  descriptive  writing  ever 
received  from  a  battle-front,  and  we  may 
anticipate  some  engrossing  volumes 
from  him  or  from  somebody  else  on  his 
authority  after  the  war  is  over.  Again, 
although  the  censorship  during  the  Rus- 
so-.Tap  war  was  even  more  rigid  on  the 
Japanese  side  than  it  is  now,  many  de- 
tailed accounts  of  the  various  engage- 
ments have  been  published  in  book 
form,  the  best  of  which  came  from  the 
pen  of  General  Sir  Ian  Hamilton.  There 
will  be  no  dearth  of  authentic  literature 
regarding  the  struggle  now  in  pro- 
gress. ' ' 

»     *     * 

The  Imperial  News  Co.  has  adopted  a 
scheme  that  is  proving  effective  in  help- 
inf  the  sale  of  different  books.  For  in- 
stance,   in    the    case    of   Walter    Woods' 


book,  "The  Enemy  in  Our  Midst,"  a 
paper  band  about  an  inch  wide  is  so 
placed  as  to  show  this  bulletin  in  bold 
type  on    the   front  of  the  book. 

IT  GOES  TO  PROVE  THAT  WE 
ARE  NOT  YET  SUFFICIENTLY 
ALIVE  TO  THE  GREAT  DANG- 
ER OF  THE  ENEMY  IN  OUR 
MIDST. 

Another  remarkable  book  is  "The 
Invasion,"  by  William  Le  Queux,  and  in 
this  case  a  label  is  pasted  on  the  title 
page  of  the  jacket  with  these  words  in 
outstanding  red  type: 

THE  BOOK 

THAT  FORETOLD 

THE  WAR. 

This  serves  to  rivet  attention,  and  so 
awakens  interest  that  very  little  effort 
<m  the  part  of  the  salesman  will  effect 
a  sale. 

The  accompanying  view  shows  a  por- 
tion of  the  interior  of  the  Saskatoon 
News    Agency's    branch      store   on    First 

avenue. 

•     •     • 

A  full  depiction  of  the  history  of  Bel- 
gium and  its  people  by  a  man  who  has 
lived  twelve  years  in  Brussels  is  John 
de  Conrcv  Macdonn ell's  volume,  entitled 
"Belgium,  Her  Kines,  Kingdom  and 
People."  The  book  is  published  by 
Little,  Brown  &  Co.,  of  Boston. 

The  John  C.  Winston  &  Co.,  of  Phila- 
delphia, has  published  under  the  title  of 
"The  Nations  of  Europe''  a  volume  by 
Charles  Morris,  which  details  and  dis- 
cusses the  diplomatic  negotiations  pre- 
ceding the  war,  gives  a  biographical  ac- 
count of  the  military  and  statecraft 
leaders  of  the  nations  engaged,  traces 
the  development  of  the  modern  science 
of  war,  and  outlines  the  issues  involved. 

A  volume  that  is  of  special  interest, 
in  view  of  the  recent  destruction  of  the 
Cathedral  of  Rheims,  is  Elise  Whitlock 
Rose's  elaborate  volume,  entitled  "Cath- 
edrals and  Cloisters  of  Northern 
France."  There  are  225  photogravures 
and  other  illustrations  from  photographs 
by  Vida  Hunt  Frances.  The  work  is  in 
two  volumes,  and  is  published  by  Put- 
nam's. 

Macmillan's  have  published  an  impor- 
tant volume,  by  Josiah  Royce,  entitled 
"War  and  Insurance,"  being  a  scientific 
and  statistical  study  of  insurance  as  ap- 
plied to  war  rates.  The  same  house  has 
published  "The  Case  of  the  Belgians," 
being  the  report  of  the  Belgian  Commis- 
sion upon  the  German  conduct  of  the 
war,  presented  to  President  Wilson  of 
the  United  States. 

Six  members  of  the  Oxford  Faculty  of 
Modern  History  have  presented  Great 
Britain's  case  in  the  present  war  under 
the  title  of  "Why  we  are  at  War."     It 


contains  also  an  appendix  of  original 
documents,  including  the  authorized 
English  translation  of  the  White  Book 
issued  by  the  German  Government. 

Among  the  small  new  volumes  on  the 
European  war  and  allied  subjects  put 
out  by  the  George  H.  Doran  Co.  are  the 
following:  "The  Red  Cross  in  War,"  by 
Miss  M.  F.  Billington;  "How  the  War 
Began,"  by  W.  L.  Courtney  and  J.  M. 
Kennedy;  "A  Scrap  of  Paper,"  by  Dr. 
E.  J.  Dillon;  and  "In  the  Firing  Line," 
by  A.  St.  John  Adcock. 

Prof.  .las.  Mavor's  work  in  two  vol- 
umes, entitled  "An  Economic  History 
of  Russia,"  is  of  special  interest  in  view 
of  the  present  European  conflict.  It  is 
the  result  of  seven  years'  close  study  of 
this  subject. 

"The  German  Army  From  Within," 
by  a  British  officer,  has  been  put  out  by 
George  H.  Doran  &  Co.,  New  York.  The 
author  served  several  years  in  the  Ger- 
man army,  in  which  he  held  a  commis- 
sion in  the  Prussian  Cavalry.  The  same 
house  as  published  "The  Russian  Army 
From  Within,"  by  a  special  correspon- 
dent, the  author  having  had  twenty-five 
years'  experience  with  Russian  ad- 
ministrative and  military  life  as  special 
correspondent  for  a  London  daily. 

Arnold  Bennett  has  written  a  state- 
ment iif  the  British  case,  under  the 
title  of  "  Liberty,"  which  is  published 
at  25  cents. 

Besides  the  Bernhardi  book,  "Ger- 
many and  the  Next  War,"  which  has 
created  such  a  furore,  there  is  another 
book  by  the  same  author,  entitled  "How 
Germany  Makes  War,"  showing  the  tac- 
tics, training  and  ideals  of  a  modern 
army,  written  recently  in  view  of  the  ap- 
proaching war. 

Georges  Borden,  a  French  journalist, 
has  endeavored  in  his  book,  entitled 
"The  German  Enigma,"  to  seek  for  the 
root  of  racial  bitterness  between  France 
and  Germany. 

Prof.  Cramb's  volume,  "Germany  and 
England,"  which  is  virtually  a  reply  to 
Bernhardi 's  book,  comprises  four  lec- 
tures delivered  last  year  in  London  set- 
ting forth  the  German  viewpoint  of 
many  of  England's  activities  and  essays 
to  show  the  real  causes  of  the  present 
war. 

"The  War  in  Europe,"  by  Alfred 
Bushnell  Hart,  deals  with  the  causes 
leading  to  the  war,  efforts  to  stop  it,  and 
the  questions  of  mobilization  and  neu- 
trality. 

G.  P.  Putnam's  Sons,  of  New  York, 
have  published  "The  Truths  About  Ger- 
many From  the  English  Point  of  View," 
by  Douglas  Sladen,  with  an  appendix 
of  Great  Britain  and  the  War,  by  A. 
Maurice  Low,  M.A.  The  volume  con- 
tains the  full  text  of  a  monograph  re- 
cently issued  in  Germany  under  the  title 
of   "Truth    About    German v, "    together 


BOOKSELLER      AND      STATIONER 


23 


with  the  analysis  and  recitation  of  a 
series  of  unfounded  and  incorrect  state- 
ments contained  in  the  German  work. 
Sladen's  monograph  presents  the  case 
for  England. 

A  few  days  before  the  outbreak  of  war 
there  appeared  in  Germany  a  volume, 
entitled  "The  German  Empire's  Hour 
of  Destiny,"  by  Colonel  H.  Frobenius, 
an  officer  of  the  German  army.  The  book 
presented  with  the  lucid  frankness  the 
German  point  of  view,  predicting  the 
war  and  the  strategy  thereof,  and  show- 
ing the  why  and  wherefore  of  the 
Kaiser's  challenge  to  Europe  and  his  de- 
fiance of  the  opinion  of  the  civilized 
world.  On  its  appearance  the  German 
Crown  Prince  sent  a  telegram  to  the 
author  congratulating  him  on  his  bril- 
liant achievement.  An  English  transla- 
tion of  this  book  has  just  been  published 
by  John  Long,  the  London  publisher, 
who  is  represented  in  Canada  by  the  Im- 
perial News  Co. 

Sir  James  Yoxall,  M.P.,  general  secre- 
tary of  the  National  Union  of  Teachers, 
Great  Britain,  has  written  a  war  booklet 
for  boys  and  girls  under  the  title  of 
"Why  Britain  Went  to  War,"  which 
has  been  published  at  Id.  by  Cassell's. 
Another  war  book  just  brought  out  by 
the  same  house  is  the  "Unspeakable 
Prussian,''  by  C.  Sheridan  Jones.  This 
book  goes  back  to  Prussia  in  the  making 
and  deals  with  the  genesis  of  Pan-Ger- 
manism. The  history  of  Prussia  since 
the  time  of  Frederick  the  Great  and  the 
seven  years'  war  is  treated  in  a  most  in- 
teresting manner,  and  then  the  book 
deals  with  the  eagle  that  grew  into  a 
vulture. 

Prince  Von  Buelow  's  remarkable  vol- 
ume, "Imperial  Germany,"  has  just 
been  brought  out  in  the  popular  reprint 
edition  at  75  cents  by  Cassel  &  Co.  Re- 
garding this  volume,  a  well-known  peer 
said  recently,  "We  have  a  very  lucid 
and,  it  cannot  be  doubted,  perfectly 
truthful  account  of  present  German  aims 
and  policy." 

Speaking  to  Bookseller  and  Stationer 
of  the  present  conditions  in  the  book 
trade,  Mr.  McClelland,  of  McClelland 
Goodchild  &  Stewart,  said  that  a  feature 
during  the  past  month  was  the  extra- 
ordinary demand  for  their  book,  "Sec- 
rets of  the  German  War  Office,"  by  Dr. 
Armgaard  Carl  Gray,  and  in  this  connec- 
tion it  is  interesting  to  note  that  the 
author  is  now  at  the  front  with  the  allied 
forces.  This  house  has  been  obliged  to 
bring  out  a  new  edition  of  Pryce'  Col- 
lier's "Germany  and   the   Germans." 

A  special  Canadian  edition  of  Sir  Ed- 
ward Cooke's  remarkable  work,  "Why 
the  Empire  is  at  War,"  was  published 
by  the  Macmillan  Co.  of  Canada,  and  it 
is  interesting  to  note  that  of  the  40,000 
copies  issued,  10,000  copies  were  pur- 
chased by  the  Dominion  Government  for 


free  distribution  through  the  members 
of  Parliament.  In  addition  to  that,  the 
Government  of  Saskatchewan  took  4,000 
copies,  and  many  others  were  distributed 
through  universities,  colleges,  schools 
and  boards  of  education  and  business 
firms.  An  edition  is  to  be  printed  in 
French  for  the  Dominion  Government. 

The  Round  Table,  a  quarterly  review 
of  the  policies  of  the  British  Empire, 
published  by  Macmillan 's,  issued  a  spe- 
cial war  number  in  September,  which, 
besides  reviewing  the  war  in  Europe, 
Germany  and  the  Prussian  spirit,  the 
Austro-Servian  dispute,  etc.,  summarizes 
the  White  Book  and  contains  the  notable 
speech  of  Sir  Edward  Grey. 

A  short  selection  of  patriotic  verse, 
under  the  title  of  "The  Country's  Call," 
edited  by  E.  B.  and  Marie  Sargant,  is 
another  new  Macmillan  publication.  The 
same  house  has  put  out  "Modern  Ger- 
inanv  and  the  Modern  World,"  by  Prof. 
M.  E.  Sadler. 

It  is  interesting,  in  view  of  the  re- 
ported destruction  of  the  cathedral  at 
Rheims,  to  know  what  a  German  art 
authority,  Franz  von  Reber,  author  of 
"History  of  Mediaeval  Art."  has  to  say 
about  it:  "The  Cathedral  of  Rheims  has 
been  called  the  Parthenon  of  the  Middle 
A.ges.  This  is,  however,  going  too  far; 
for,  though  the  edifice,  both  in  its  archi- 
tecture and  sculpture,  may  be  considered 
as  the  finest  creation  of  the  Middle  Ages, 
still  it  is  not  of  that  absolute  perfection 
which  characterizes  the  work  of  Iktinos 
and  Pheidias.  .  .  .  The  masters  of 
Rheims  were  more  successful  in  render- 
ing youthful  and  maidenly  delicacy,  ten- 
der and  sympathetic  dream-life,  light 
limbs  and  flowing  draperies,  than  the 
serious  dignity  and  the  strongly  marked 
character  requisite  for  manly  figures." 
The  architect's  name  of  the  cathedral, 
von  Reber  notes,  was  Robert  de  Coucy. 

"Germany  and  the  German  Empire." 
by  G.  H.  Perris,  correspondent  of  the 
London  Daily  Chronicle,  is  a  new  book 
which  will  be  brought  out  in  November 
by  McClelland.  Goodchild  &  Stewart. 
The  same  house  will  briirz  out  "Ger- 
many's Fighting  Machine,"  by  Ernest 
F.  Henderson,  a  feature  of  which  will  be 
nearly  100  reproductions  of  unique  pho- 
tographs of  the  German  army,  navy  and 
air  fleet.  This  house  is  bringing  out  a 
new  edition  of  "The  Men  Around  the 
Kaiser,"  and  a  pocket  edition  of  Price 
Collier's  "Germany  and  the  Germans." 
"Why  We  are  at  War:  Great  Bri- 
tain's Case,"  is  the  name  of.  a  hook  put 
out  by  Gundy 's,  having  been  prepared  by 
the  members  of  the  Faculty  of  Modern 
History  of  Oxford  University.  The 
volume  has  an  appendix  of  original  docu- 
ments, including  the  authorized  English 
translation  of  the  White  Book  issued  by 
the  German  Government. 


"A  War  Manual  of  Prayers."  has 
been  issued  by  Longmans  Green  &  Co., 
and  a  copy  has  reached  Bookseller  and 
Stationer.  The  book  comes  in  two 
binding's,  paper  and  cloth.  The  idea  of 
the  book  is  to  provide  a  brief,  simple  ap- 
propriate and  portable  book  to  fill  a  real 
need  on  the  part  of  soldiers  and  sailors 
on  active  service  when  they  have  little 
time  for  devotion.  Features  of  the  book 
are  that  a  Psalm,  or  part  of  one,  is  pro- 
vided for  every  day  of  the  week.  For 
every  morning  there  is  a  selection  from 
'.he  Old  Testament  and  for  every  even- 
ing a  selection  from  the  New  Testament. 

"The  Case  of  Belgium  in  the  Present 
War,"  a  new  publication  by  Macmil- 
lan 's.  In  this  is  emboided  the  report  of 
the  commission  which  was  appointed  by 
the  King  of  Belgium  to  investigate  the 
matter  of  the  violation  of  Belgium's 
neutrality  and  the  laws  of  war. 

"Who  is  Responsible?  Armageddon 
and  After!"  is  the  title  of  a  book  by 
Cloudesley  Brereton  being  brought  out 
by  George  G.  Harrap  &  Co.,  the  London 
publishers.  The  author  possesses  an  in- 
timate knowledge  of  Germany  and 
France,  and  owing  to  his  frequent  rela- 
tions with  important  personages  in  those 
countries,  he  has  been  able  to  view  from 
inside  the  movements  which  have  shaped 
policies  and  influenced  the  inevitable 
catastrophe.  Of  special  interest  will  be 
his  speculations  as  to  the  nature  of  the 
settlement  and  its  effect  upon  the  ques- 
tion of  bloated  armaments. 

•'The  Navy  of  To-day,"  by  Percival 
A.  Hislam.  is  a  new  publication  just  put 
out  by  T.  E.  and  E.  C.  Jack.  The  first 
number  of  the  Daily  Mail  war  album  has 
appeared.  This  will  be  a  series  of  port- 
raits of  generals,  admirals,  officers  and 
men  in  the  allied  armies  who  distinguish 
themselves  in  the  great  war,  and  will 
also  include  vivid  pictures  of  stirring 
episodes,  historic  events,  etc.,  which  fig- 
ure in  current  news. 

The  great  war  in  Europe  is  graphic- 
ally portrayed  in  a  volume  just  issued 
by  Laird  and  Lee,  of  Chicago,  entitled 
"World's  War  Glimpses."  There  are 
many  colored  and-  half-tone  views  from 
actual  photographs  of  battle  scenes, 
troops,  battleships,  aeroplanes,  cities, 
as  well  as  portraits  of  the  differ- 
ent rulers.  The  volume  also  includes 
a  •  map  and  data  covering  the  fighting 
strength,  population,  area  and  other  in- 
formation regarding  the  countries  of 
Europe. 

It  is  to  be  noted  that  that  terrible 
little  arraignment  of  war,  Wilhelm 
Lamszus,  "The  Human  Slaughter 
House,"  is  coming  back  into  public  no- 
tice these  days.  For  concentrated,  un- 
adulterated horror,  there  are  two  pas- 
sages in  this  book  which  stand  almost 
alone.  The  book — it  is  really  little  more 
than   a   pamphlet — was   translated   from 


24 


BOOKSELLER      AND      STATIONER 


the  German  into  English  by  Alfred 
Noyes,  after  its  author  had  got  into  seri- 
ous trouble  with  the  German  authorities 
and  made  something  of  a  sensation  a 
year  or  two  ago.  Recent  events  have  re- 
vived it.  As  a  bit  of  the  psychology  of 
the  firing  line,  it  is  well  worth  while. 

Smith,  Elder  &  Co.,  of  London,  have 
brought  out  a  reprint  edition  of  their 
important  book,  "German  Ambitions  as 
They  Affect  Great  Britain  and  the 
United  States.''  This  volume  is  an  in- 
teresting study  of  the  intentions  of  Ger- 
many, and  as  the  Daily  Mail  said,  re- 
ferring to  it,  "The  letters  deserve  the 
closest  study  for  the  light  which  they 
shed  upon  the  intentions  of  Germany. 
It  is  worth  the  while  of  every  British 
citizen  to  master  the  contents  of  this  ex- 
traordinary book." 

"Germany's  Swelled  Head,''  by 
Emil  Reich,  is  the  title  of  a  book  which 
lias  already  gone  into  sixth  edition.  It 
is  published  by  Andrew  Melrose,  Lim- 
ited, of  London.  Other  columns  which 
may  be  classed  as  war  books  include  the 
following  issued  by  the  same  house: — 
"Germany  and  the  German  Emperor," 
by  G.  H.  Perris;  "Following  the  Drum," 
by  Horace  Wyndham,  being  a  record  of 
the  daily  life  of  the  soldier  in  peace  and 
war,  with  an  additional  chapter  bringing 
it  up  to  date;  "Daphne  in  the  Father- 
land," by  Anne  Topbam,  author  of 
"Memories  of  the  Kaiser's  Court,"  a 
new  edition  published  at  Is.  of  a  novel 
issued  three  years  ami  anonymously; 
"Human  Voices  From  the  Russian  Cam- 
paign," translated  from  the  French  by 
M.  Harriet,  M.  Capes.  The  "voices" 
are  from  letters,  diaries,  etc.,  written 
by  Napoleon's  officers. 

Hugo  Munsterherg's  hook.  "The  War 
and  America,''  published  since  the  open- 
ing of  activities  in  the  present  European 
conflict,  analyses  the  causes  and  motives 
leading  up  to  the  break  in  diplomatic  re- 
lations and  the  declaration  of  war,  and 
further  aims  to  show  the  relation  of  the 
war  to  American  public  opinion  and 
the  probable  effect  on  that  country.  Prof. 
Munsterberg  is  a  member  of  the  faculty 
of  Harvard  University.  The  book  is 
published  by  Appleton's,  and  the  same 
house  has  brought  out  "The  War  in 
Europe,"  by  Albert  Bushnell  Hart.,  pro- 
lessor  of  the  Science  of  Government  at 
Harvard  University.  This  book  is  a 
frank  discussion  of  the  conditions  exist- 
ing at  the  present  time,  and  outlines  the 
causes  that  lead  up  to  the  European 
war,  including  a  study  of  the  ques- 
tions of  mobilization  and  of  neutrality 
and  the  successive  intervention  of  Rus- 
sia. Germany,  France  and  Great  Britain. 

Henderson's  book,  "Germany's  Fight- 
ing Machine,"  published  by  the  Bobbs- 
M <rrill  Co.,  comprises  a  fair  statement 
of  Germany's  position. 

Another  volume  of  special  war  interest 
brought     out   bv   this    firm    is  T.   A.   R. 


Fac-slmile  of  si  stamp  used  extensively 
through  Great  Britain  by  business  firms.  The 
int    is  slightly   larger  than   the  original. 


Wylie's  book,  "The  Germans,"  written 
without  bias  or  partisanship  by  one  of 
England's  foremost  writers  after  many 
years  of  residence  in  Germany. 

Maurice  Hewlett,  who  recently  ar- 
ranged to  give  a  series  of  readings  from 
his  own  works  in  the  United  States,  is 
giving  little  thought  to  this  project  or  to 
literary  work  in  general  at  present,  the 
topic  that  looms  biggest  in  his  mind  be- 
ing the  safety  of  his  son,  who  has  one  of 
the  most  responsible  jobs  of  the  present 
war.  Flag  Commander  Francis  Hewlett, 
in  fact,  who  won  his  spurs  as  an  aviator 
a  couple  of  years  ago,  is  now  in  charge 
of  a  hydroplane  watching  over  the  Ger- 
man fleet  off  Heligoland. 

Nor  is  the  author  of  "The  Forest 
Lover"  the  only  one  of  renown  whose 
son  is  fighting  for  his  country.  Bevil 
Quiller-Couch,  "Q's"  only  son,  is  with 
one  of  the  British  artillery  corps  at  the 
front,  and  Horace  Annesley  Vachell's 
son  is  also  in  France,  and  of  neither  of 
these  young  men  has  there  been  any 
word  for  some  weeks,  a  fact  that  is. 
needless  to  say,  causing  their  relatives 
the  keenest  anxiety.  That  young  Quiller- 
Couch  is  a  "real  plucked  'un"  may  be 
gathered  from  the  fact  that  he  practi- 
cally got  up  from  the  bed  in  which  he 
was  convalescing  after  a  severe  bout 
with  typhoid  fever  to  join  his  resiment. 
Yet  another  plucky  young  soldier  is  Mrs. 
Humphry  Ward's  son,  who  is  also  in 
France,  and  meanwhile  E.  W.  Hornung's 
heir,  who,  as  reported  at  the  time,  volun- 
teered soon  after  the  war  started,  is 
daily  expecting  his  commission. 

Tn  an  interesting  interview  with  Mr. 
Henry  Button,  head  of  the  Canadian 
house  of  J.  M.  Dent  &  Sons,  Limited, 
Bookseller  and  Stationer  learned  that 
over  fifty  members  of  the  Dent  staff  in 
London  and  Garden  City  have  enlisted 
with  the  British   forces,  and  it  is  espe- 


cially interesting  to  observe  that  these 
include  Messrs.  Austin  and  Paxton  Dent. 
Mr.  Paxton  Dent  started  in  the  business 
about  three  years  ago,  and  Mr.  Austin 
Dent,  after  taking  his  B.A.  at  Cam- 
bridge, joined  the  staff  last  year.  This 
is  a  significant  and  inspiring  illustration 
of  the  manner  in  which  the  young  men 
of  England  are  joining  the  colors. 


Sit  on   the   Croakers 

Effects  of  War  Severely  Felt  in 
Some  Quarters  But  Trouble 
Should  Not  Be  Delib- 
erately exaggerated. 

Some  good  advice  is  contained  in  the 
following  paragraph  appearing  in  a  re- 
cent issue  of  the  English  Bookseller  in 
the  "Under  Cover"  Department  by 
Jacob  Omnium: 

"One  of  the  needs  of  the  moment 
seems  to  be  the  establishment  of  an 
anti-Croakers'  Society,  with  power  to 
add — by  example  and  persuasion — to  its 
numbers.  That  the  effects  of  the  war 
are  being  more  or  less  severely  felt  in 
many  quarters  is  undeniable;  but  no 
good  can  come  of  the  disposition,  which 
one  notices  here  and  there,  deliberately 
to  exaggerate  the  extent  of  the  trouble. 
As  an  example  of  what  I  mean  1  may 
mention  the  publicly-uttered  complaint 
of  one  or  two  fairly  prominent  novelists 
that,  for  the  time  being,  they  find  their 
occupation  gone.  Why  'gone'?  Even  if 
their  publishers  are  misguided  enough  to 
favor  a  policy  of  'masterly  inactivity" 
for  the  moment,  what  is  there  to  pre- 
vent these  writers  from  being  as  busy  as 
heavers  upon  works  for  publication  in 
the  coming  by-and-by,  when  the  war- 
cloud  lias  rolled  away  and  the  normal 
condition  of  things  is  restored?  Novel- 
ists, at  the  worst,  are  in  an  infinitely 
better  position  than  journalists,  who  are 
compelled  to  write  of  and  for  the  pass- 
ing hour,  and  who  just  now  find  the  war 
specialists  enjoying  a  practical  monopoly 
of  their  usual  markets.  So  perhaps  one 
may  respectfully  suggest  that  our 
writers  of  fiction  would  do  well  to  go  on 
with  their  work  and  not  grumble.  Or  if 
any  of  them  feel  a  call  to  activity  out- 
side the  limits  of  their  ordinary  avoca- 
tion they  might  seek  some  such  useful 
duty  as  has  been  found  by  two  of  the 
most  eminent  members  of  their  craft. 
Sir  James  Barrie  and  A.  E.  W. 
Mason,  who  are  going  to  the  United 
States  for  the  express  purpose  of  ex- 
posing, in  the  newspapers  of  that  coun- 
try, the  successive  fabrications  of  the 
German  'lie  factory.'  This  is  valuable 
service  indeed,  though  one  fears  that  the 
two  distinguished  crusaders  for  truth 
will  be  kept  far  too  busy  to  touch  their 
ordinarv    work   until   after   their   return 


BOOKSELLER      AND      S  T  A  T I 0 N E  R 


25 


Saskatoon  Bookseller's  Ingenious  Publicity 

Ideas 

Scheme  for  Promoting  Regular  Sales  of  Peri- 
odicals by  Delivery  —  Technical  Book  Sales 
Increased  by  Co-operation  With  Trades  and 
Labor  Council. 


Whether  booksellers  can  successfully 
run  clearance  sales  of  greater  magnitude 
than  is  seen  in  the  bargain  tubs  at  their 
doors  is  a  question  that  receives  a 
variety  of  answers.  It  must  be  conceded 
that  Bibles,  prayer  books  and  hymn 
books  are  about  the  most  difficult  to  clear 
off  at  a  reduction,  being  lines  which  peo- 
ple   purchase    only    when    required,    and 


cleared  out  in  record  time.  The  sign 
grained  value  from  a  large  picture  of 
the  devil,  shaking  from  head  to  foot. 

E.  R.  Atkinson,  proprietor  of  the 
Saskatoon  News  Agency,  never  believed 
in  the  efficacy  of  a  clearance  sale  in  a 
bookstore,  but  one  day  he  put  one  on, 
just  to  prove  to  himself  that  he  was 
right.     Early  in  December  last  vear,  he 


Interior  View  of  the  First  Avenue  Branch  Store   of  Saskatoon    News  Agency.   Saskatoon,   Sask. 


not  at  bargain  prices.  There  is  a  dealer 
in  Toronto,  however,  who  decided  to 
clear  out  his  stock  of  Bibles.  At  that 
time  he  had  a  smart  young  clerk  in  his 
employ,  now  holding  a  good  position 
with  the  Musson  Book  Co.  He  conceived 
the  idea  of  drawing  attention  to  the 
cheap  stock  by  means  of  a  large  canvas 
sign  along  the  store  front,  bearing  the 
following  lines: 

Satan    trembles    when    he    sees, 
Bibles    sold    as   cheap    as    these. 
It  was  effective,  and  the  Bibles  were 


made  preparation  for  his  sale  by  a 
unique  system  of  advertising.  In  a  vague 
sort  of  fashion,  he  asked:  "Is  13  un- 
lucky?" He  followed  this  up  with  the 
question,  "Why  is  13  unlucky?",  this 
question  being  accompanied  by  the  fig- 
ure of  a  man,  which  is  well-known  in 
Saskatoon  as  a  sort  of  trade-mark  for 
the  Saskatoon  News  Agency.  Two  days 
before  the  sale,  he  announced  widely 
that  13  was  not  unlucky,  as  it  was  the 
day  of  his  sale;  that  on  that  day  he 
would  give  evervbodv  who  traded  at  his 


store  one-third  discount.  Altogether  the 
affair  was  given  immense  publicity  and 
from  that  point  of  view  was  a  success: 
the  sale  was  not.  People  bought,  and 
took  their  discount,  and  bought  little 
else.  The  painful  thing  about  book  sales 
is  that  people  come  in  for  books,  and  of- 
fer the  regular  price  for  goods,  on 
which  the  discount  has  to  be  given  or 
the  sale  becomes  a  farce. 

The  Saskatoon  News  Agency  is  re- 
markable for  the  ingenuity  displayed  in 
its  advertising  and  methods  of  doing 
business.  An  attractive  three-page 
folder  was  got  up.  with  detachable 
folder.  This  folder  drew  attention  to 
the  large  stock  of  British  and  Ameri- 
can periodicals  carried,  also  to  their 
stock  of  technical  publications.  The 
detachable  card  bore  the  following, 
"Gentlemen,  please  deliver  regularly 
until  further  notice,  the  under-mentioned 
publications,"  following  which  was 
-pace  for  writing  the  name  of  newspaper 
required.  This  was  distributed  for  gen- 
eral advertising,  and  to  boom  the  de- 
livery end  of  their  business.  The  figure 
of  an  old  man,  apparently  a  bibliophile, 
was  secured,  and  used  on  all  their  adver- 
tising matter.  Eventually  it  became  a 
trade-mark    for   the   News    Agency, 

Last  year,  the  manager  conceived  the 
idea  of  circularizing  1 .000  of  the  best 
people  in  the  city  with  three  follow-up 
litters.  The  first  one  called  attention  to 
the  artistic  assortment  of  Christmas 
cards  carried.  It  was  worded  in  nice 
fashion  so  as  to  appeal  to  the  better 
class.  However,  a  printer's  error  crept 
in,  "aesthetic"  being  spelled  ascetic" 
The  second  letter  offered  10  per  cent, 
discount  to  those  who  discovered  the 
error.  The  effect  was  to  send  people 
afteT  the  first  letter  in  search  of  the 
missing  word  :  at  the  same  time  he  was 
impressed  with  what  was  being  offered 
The  third  was  a  general  follow-up  letter, 
and  brought  good  results.  More  than 
that,  the  business  had  been  thoroughly 
advertised  among  the  better  class,  of 
people. 

At  another  time,  the  Agency  circular- 
i/.Mn  the  country  around  Saskatoon  with 
small  catalogues  of  periodicals,  con- 
taining subscription  rates  aiid  sinsie 
copy  rates.  This  was  mailed  mostly  to> 
farmers,  but  was  not   too  satisfactory. 

The  manager  took-  pains  to  <ret  in 
touch  with  the  trade  and  labor  asso- 
ciations representatives  of  every  trade, 
who  allowed  and  aided  him  in  circular- 
izing the  workmen  of  the  city.  This 
brought  in  a  large  number  of  men  in 
search  of  books  on  technical  subjects. 
The  General  effect  here  again  was  felt 
on  the  whole  business. 

A  multisTaph  was  used  effectively. 
Readable  circulars  were  produced  at  a 
low  price,  and  these  were  inserted  in 
periodicals. 


26 


BOOKSELLER      AND      STATIONER 


The  MacLean  Publishing  Company 

LIMITED 


JOHN   BAYNE    MACLEAN 
H.  T.  HUNTER 


President 
General  Manager 


PUBLISHERS  OF 


Bookseller  and  Stationer 

and  Office  Equipment  Journal 


ESTABLISHED    1885. 


Manager 


FINDLAY   I.   WEAVER  ... 

CABLE   ADDRESSES 
CANADA:  Macpubco,  Toronto.    ENGLAND:  Atabek,   London,   Rng. 

OFFICES 

Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phoue  Main  125." 
Toronto  -  -  143-149  University  Avenue.  Phone  Main  7.TJ4 
Winnipeg  -  -  34  Royal  Bank  Building.  Phone  Garry  2313 
London,  Eng.  E.  J.  Dodd,  88  Fleet  St.  E.C.  Phone  Central  12900 
New  York,  R.  B.  Huestis,  115  Broadway,  N.Y.  Phone  Rector  8973 
Boston       -       -       Room  733,  Old  South  Building.  Phone  Main  1024 

SUBSCRIPTION 

Canada,  $1;   United   States,  $1.50;   Great  Britain    and   Colon  lei.   4* 
6d.;   elsewhere  6s. 

PUBLISHED   MONTHLY 


Vol.  XXX.  NOVEMBER,  1914. 


No.  11 


What  Will  Canada  Get? 

IN  a  recent  interview  with  an  American  friend  a 
British  Cabinet  minister  said  that  in  the  final  set- 
tlement at  the  end  of  the  war.  Belgium  would 
first  have  to  he  taken  care  of  and  the  Germans  must 
recompense  the  Belgians  for  everything  they  have 
lost  to  the  fullest  extent.  France  would  get  hack 
Alsace-Lorraine  and  a  cash  and  other  indemnities 
big  enough  to  cover  all  her  losses.  Russia  and  Greal 
Britain  desired  no  acquisition  of  territory,  hut  Russia 
was  entitled  to  and  the  Allies  would  insist  upon  her 
getting  free  outlet  to  the  Mediterranean.  This  would 
probably  he  accomplished  by  putting  the  territory 
surrounding  the  Dardanelles  into  a  separate  govern- 
ment. Tt  is  early  yet  to  discuss  a  settlement — only  a 
great  misfortune  to  our  fleet  which  the  Germans  are 
counting  on,  or  some  other  unexpected  event  will 
bring  this  war  to  a  close  within  five  or  six  years. 

But  what  is  Canada  going  to  get?  Before  this 
war  is  over  it  is  going  to  cost  the  National  Govern- 
ment of  Canada  hundreds  of  millions  equipping  and 
maintaining  her  troops.  We  ought  to  have  100,000 
in  training  now.  We  may  have  to  put  a  quarter  of  a 
million  under  arms.  Our  national  debt  may  be  in- 
creased four  or  five  hundred  millions. 

For  this  outlay  in  blood,  and  loss  and  ruination 
of  business  and  dissipation  of  fortunes,  the  Prime 
Minister  of  Canada  must  see  to  it  that  we  get  some 
return.  Nothing  can  make  up  for  the  domestic  sor- 
rows that  are  sure  to  follow,  but  generous  pensions 
will  have  to  be  provided.  It  is  difficult  to  recompense 
Canadian  business  men  for  the  millions  of  dollars 
they  will  lose,  but  we  should  insist  upon  all  our  na- 
tional expenses  for  troops,  pensions,  etc.,  being  repaid 
with  interest.    But  what  else  can  we  get  out  of  it? 

The  most  practical  result  would  he  an  arrange- 
ment whereby  families  specially  selected  from  the 
hest  agricultural  population  in  Germany  at  the  rate 
of  100,000  a  year,  for  ten  or  twenty  years,  be  re- 
quired to  emigrate  and  settle,  at  German  expense,  on 
Canadian  farms.  The  Germans  who  have  gone  on 
the  land  here  are  among  the  best  we  have.  They  are 
-noted  for  their  industry  and  thoroughness  in  their 


work.  Thirty  or  forty  years  ago  many  such  families 
came  into  Ontario  and  took  over  lands  on  which 
Anglo-Saxon-speaking  farmers  are  eking  out  a  bare 
existence,  always  grouching,  many  of  them  always  in 
debt  to  the  local  storekeepers.  In  a  few  years  these 
immigrants  had  turned  these  farms  into  the  finest  in 
the  district.  Many  paid  cash  and  did  not  haggle  over 
prices  with  the  merchants  and  had  money  in  the 
hank. 

The  possihle  political  developments  out  of  this 
war  are  causing  many  Canadians  to  do  some  serious 
thinking  but  this  is  no  time  to  discuss  them.  The 
duty  now  is  to  support  the  British  arms  to  the  limit 
of  capacity. 


The  Duty  of  the  Traveler 

Tl  I  AT  the  traveling  salesman  has  a  duty  of  great 
magnitude  to  perform  in  the  present  turmoil 
into  which  the  world  has  heen  thrown,  is  evi- 
dent to  every  knight  of  the  grip  who  seriously  con- 
siders the  situation.  It  is  he  who  is  now  responsible 
for  the  revolving  of  the  wheels  of  our  factories  and 
keeping  employed  the  vast  army  of  workmen  upon 
whose  wages  so  much  depends  in  the  arena  of  com- 
merce. 

Now  is  the  time,  if  ever,  when  the  traveler  should 
pel  his  teeth  and  get  the  business  that  will  give  the 
lal  oring  man  employment.  In  recent  years  when 
the  country  was  at  the  height  of  its  prosperity  the 
salesman  in  a  great  many  lines  had  little  difficulty  in 
getting  his  quota  of  orders,  and  from  year  to  year 
in  gradually  increasing  sales.  He  has  heen  care-free 
to  a  great  extent  and  has  probably  enjoyed  a  good 
many  extra  hours  of  recreation.  But  for  this  he  was 
not  criticized  because  he  was  bringing  in  the  business. 
Now,  however,  circumstances  have  temporarily 
changed,  due  to  the  war.  Timidity  characterizes  a 
great  many  people.  It  is  the  duty  of  the  traveler  to 
exert  every  effort  to  exterminate  this  feeling,  but  a 
still  greater  obligation  rests  upon  his  shoulders  to 
turn  in  the  business.  Upon  the  sales  force  depends 
the  extent  of  the  products  turned  out  in  the  manu- 
facturing plant,  and  if  the  orders  are  not  forthcom- 
ing it  means  that  the  bread-winner  of  the  workman's 
family  must  fall  by  the  wayside.  This  in  turn 
adversely  affects  the  retailer  and  wholesaler. 

The  traveling  salesman  is  the  man  of  the  hour. 
It  is  to  him  we  must  look  for  encouragement  in  the 
present  crisis  more  than  to  anyone  else.  If  he  plays 
his  part  in  the  commercial  world  as  is  clearly  his 
duty,  he  will  work  as  he  never  did  before  to  make 
the  wheels  go  round. 


A  New  Field  for  Stationers 

CANADIAN  stationers  would  do  well  to  care- 
fully consider  the  possibilities  of  extending  the 
scope  of  their  business  by  linking  up  with  the 
advertising  novelty  houses,  who  are  ever  anxious  to 
get  good,  live  agents.  They  make  all  sorts  of  articles 
for  other  houses  to  use  as  advertisements.  For  in- 
stance, real  estate  men  distribute  paper  wallets; 
souvenirs  are  constantly  being  given  away  by  cloth- 
ing stores,  hotels,  insurance  companies  and  other 
firms.  Where  do  these  goods  come  from,  and  how 
do  the  donors  of  the  gifts  come  to  select  them?  Those 
are  the  questions  that  the  retail  stationer  in  every 
town  should  investigate.  Many  itinerant  salesmen 
make  it  a  business  to  canvass  banks,  insurance  offices, 


BOOKSELLER      AND      STATIONER 


27 


manufacturing  and  commercial  establishments,  per- 
suading them  to  purchase  some  useful  article  to  give 
away  as  souvenirs  or  premiums.  These  salesmen 
work  on  a  commission  basis.  They  have  to  pay  their 
own  traveling  expenses  and  still  they  make  money. 
They  work  under  the  disadvantage  of  having  no 
previous  acquaintance  with  their  customers.  Were 
the  retail  stationers  to  get  in  touch  with  the  makers 
of  these  novelties  and  souvenirs  they  could  in  many 
cases  secure  control  of  the  local  field.  Then,  by  call- 
ing upon  the  different  business  firms  of  their  town 
they  could  sell  these  various  articles  on  terms  that 
would  be  far  more  advantageous  to  the  purchaser 
than  the  roving  salesmen,  who  is  without  credit  and 
standing  and  burdened  with  traveling  expenses,  can 
possibly  grant.  How  much  easier  it  would  be  for  the 
recognized  local  merchants  to  attend  to  this  trade 
were  they  but  to  seriously  appeal  for  it.  The  push- 
ing of  these  novelties  and  gifts  would  bring  him  in 
closer  touch  with  people  and  this  could  not  fail  to 
benefit  his  general  trade.  If  the  stationer  pleases, 
he  can  arrange  to  either  act  as  agent  or  become  a 
jobber  of  novelties.  Goods  could  be  shipped  direct 
from  the  factories  under  the  stationer's  own  ship- 
ping labels  if  that  course  were  deemed  advisable. 
The  question  of  utilizing  local  stationers  as  selling  or 
distributing  agents,  was  one  of  the  topics  discussed 
at  a  recent  convention  of  novelty  manufacturers  of 
the  United  States.  Consequently  the  retail  stationers 
would  be  assured  of  a  good  hearing  were  they  to  ap- 
proach the  supply  houses  of  these  lines  at  this  time. 


Meeting  Emergencies 

THE  way  to  prepare  for  a  proper  and  logical 
degree  of  expansion  in  business  is  to  know  how 
to  meet  emergencies  after  a  reasonable  exami- 
nation of  the  situation.  The  European  war  will  un- 
doubtedly tremendously  stimulate  manufacturing  in 
the  United  States  and  Canada  and,  so  far,  this  bene- 
ficial effect  has  been  evidenced  to  a  greater  extent  in 
United  States  than  in  Canada.  It  is  only  natural, 
considering  the  immense  population  of  the  United 
States,  that  manufactiirers  there  should  have  greater 
confidence  in  the  possibilities  opened  to  them  by  the 
present  situation,  but  nevertheless,  Canadians  have 
the  opportunity  of  their  lives  for  aggressively  develop- 
ing home  industries  and  when  they  do  take  action 
they  will  deserve  the  fullest  measure  of  support  on 
the  part  of  the  retail  trade.  Manufacturers  should 
ever  be  willing  to  give  the  best  possible  service  to 
their  customers  among  the  retailers  in  pointing  out 
new  ways  of  displaying  goods,  devising  window7  and 
counter  displays  and  supporting  the  dealer  in  his 
advertising.  Retailers  should  not  hesitate  in  appeal- 
ing for  such  co-operation,  but  they  must  keep  their 
requests  within  a  reasonable  scope. 


Making  It  Easy  to  Buy 

VERY  few  retail  merchants  will  deny  that  the 
wisest  business  practice  is  to  make  it  very  easy 
for  people  to  buy.  The  easier  people  find  it  to 
buy,  the  more  readily  do  they  make  purchases; 
whereas  when  they  find  it  difficult  to  buy,  they  are 
very  often  prompted  to  do  without  rather  than  have 
the  bother  of  going  through  a  whole  lot  of  formality. 
Many  of  the  larger  department  stores  maintain 
information  bureaus,  but  these  do  not  fulfil  their  lar- 


gest possibilities.  Because  of  bad  location,  and  be- 
cause they  are  frequently  so  arranged  as  to  prevent 
any  free  interchange  of  conversation  between  the 
clerk  in  charge  and  the  customer,  they  prove  only 
partially  successful.  The  happiest  stroke  of  genius 
was  to  place  above  the  desk  the  simple  suggestion: 
"Ask  questions  here."  It  was  something  different 
from  the  conventional  guide-post  to  an  information 
bureau ;  it  was  an  invitation  to  customers  to  ask  for 
guidance  and  it  proved  successful  to.  a  high  degree. 


The  Trade  That  Was  Germany's 

SOME  benefits  that  Canada  might  derive  from 
Europe's  wrar  are  denied  us  by  restrictions  of 
Empire  patriotism.  The  keenest  Canadian 
business  man  would  not  willingly  profit  to-day  by  a 
situation  that  handicaps  the  Mother  Country. 

But  in  the  field  of  commercial  activity  now  open 
to  Canadian  manufacturers,  there  are  now — by  rea- 
son of  this  unsought  war — various  opportunities  for 
us,  which  means  loss  to  none  other  than  Germany. 

Much  of  the  trade  that  was  Germany's  in  Can- 
ada should  now  become  our  own.  Who  but  our  own 
Canadian  manufacturers  should  now  make  the  hosi- 
ery, the  underwear,  the  paper,  the  toys,  the  silver, 
and  much  of  the  chemicals,  dye-stuns,  and  other 
things  Germany  has  supplied  us? 

All  this  additional  business,  now  so  readily  tend- 
ing toward  Canadian  concerns,  will  lie  divided  among 
them  in  proportions  depending  upon  the  aggressive- 
ness with  which  they,  respectively,  go  after  such 
business. 

And  in  that  aggressiveness,  as  in  all  commercial 
campaigning,  ADVERTISING  must  be  an  import- 
ant factor. 

Doubly  important  right  now — because  this  trade 
that  was  Germany's  is  going  to  be  apportioned  among 
our  factories  at  once.  Our  people  must  have  these 
things — not  six  months  or  a  year  hence — they  are 
buying  them  now.  Stocks  are  running  low,  and  the 
firms  that  ask  most  insistently  for  their  share  are 
going  to  get  it — large  and  quickly. 

It  will  be  a  test. 

Who,  among  our  Canadian  manufacturers,  is 
willing  to  be  left  out  in  the  cold?  Who.  among  such 
firms,  will  fail  to  advertise'.'' 


Editorial   Notes 

ONE  WAY  to  attain  success  is  to  go  after  what  the 
other  fellow  is  waiting  for.  A  particular  field  in 
which  this  would  be  applied  by  retail  stationers  is 
that  of  office  supplies. 

*        *        * 

STOCKS  THAT  are  kept  moving  should  not  eat 
their  heads  off.  It  is  the  best  stocks  that  do  that.  In 
buying,  a  safe  policy  is  to  order  in  small  quantities, 
but  it  does  not  follow  that  there  should  be  no  excep- 
tion to  this  rule. 

»        *        * 

EVERY  CUSTOMER  that  comes  into  the  store 
should  have  the  most  efficient  and  courteous  attend- 
ance. In  the  case  of  the  customer  coming  for  the 
first  time,  extra  precaution  should  be  observed  to 
induce  him  to  become  a  regular  customer,  and  in 
that  influence  the  general  appearance  of  the  store 
and  its  atmosphere  will  play  a  large  part. 


Big  Chance  for  Canadian  Toy  Trade 

Buyers   Can  be  Depended  Upon  to  Favor  Home  Industry  — 
'  Quick  Deliveries  Will  Make  up  for  Additional  Cost. 


CANADA  last  year  imported  $581,- 
000  worth  of  toys  and  dolls  from 
Germany,  being  about  half  the 
total  value  of  imports  of  children's  play- 
things from  all  countries,  and  it  is  esti- 
mated  that  one-third  of  this  amount 
covered    the   imports   of   dolls   alone. 

German  and  Austrian  toys  are  cheap 
toys,  made  very  largely  in  the  homes  of 
the  peasants  of  the  Black  Forest  and  the 
Tyrol,  where  toy-making  has  been  a  do- 
mestic industry  for  generations.  The 
skill  of  the  German  and  Austrian  peas- 
ant and  his  family  is  inherited,  and  liv- 
ing conditions  there  are  very  simple  and 
very  cheap — simpler  and  cheaper  than 
would  be  possible  or  desirable  perhaps 
in  this  country. 

In  this  connection  it  is  interesting  to 
introduce  a  few  statements  made  in  a 
recently  published  newspaper  review,  by 
Ralph  Connable,  head  of  the  Canadian 
business  of  the  Woolworth  Company's 
forty-eight  stores  in  Canada.  He  said 
their  shortage  of  toys  and  dolls' amounted 
to  $85,000.  of  which  $25,000  represented 
the  shortage  of  dolls  alone.  He  considered, 
that  there  was  an  immediate  opportunity 
in  this  country  for  the  manufacture  of 
dolls,  as  they  are  made  in  Germany. 

"We  will  advance  the  materials  to 
make  dolls,  including  the  heads,  and  pay 
for  the  work  done  by  women  and  child- 
ren in  their  homes,  just  as  we  'nave  been 
doing  in  Germany,"  said  Mr.  Connable. 
"Factories  which  make  garments  would 
no  doubt  co-operate  by  donating  scraps 
of  silk,  cotton,  (doth,  ribbon,  etc.,  but  we 
will  advance  these  materials  too,  it 
necessary.  We  want  425.000  worth  of 
cheap  little  dolls  for  our  Christmas  trade 
and  would  he  delighted  if  we  can  start 
somebody  at  the  work.  If  we  could  get 
the  industry  started  among  our  people 
here,  we  would  far  sooner,  for  straight 
business  reasons,  continue  to  place  our 
business  here  instead  of  in  Germany 
after  the  war  is  over,  even  if  they  cost, 
as  made  by  Canadian  home  workers.  20 
per  cent.  more.  We  figure  that  the  nuick 
delivery  possible,  if  we  could  get  our 
supplies  in  Canada,  would  he  worth  the 
extra  20  per  cent.  Tt  takes  00  days  to 
gel    stuff  here  from  Germany." 

This  is  further  evidence  of  the  won- 
derful opportunity  which  the  present 
situation  opens  for  the  development  of 
Canadian  industry. 

AH  dealers  in  tovs  in  Canada  are  in 
pretty  much  the  same  position.  One  hip; 
store  in  Toronto  is  considering  the  ad- 
visability of  seeking  a  source  of  supply 
in    Janan    for   toys    which    thev    usually 


Toy 


import  from  Germany  and  Austria.  It 
would  be  necessary  to  train  the  Japs  to 
make  the  German  kind  of  toys,  but  Japs 
are  adaptable. 

There  are  few  factories  which  make 
any  attempt  to  manufacture  toys  for  the 
trade  in  this  country.  The  Dominion  Toy 
Company  was  organized  to  produce  the 
unbreakable  variety  of  dolls  and  stuffed 
animals  two  years  ago.  They  employed 
SO  work-people  this  time  last  year.  They 
have  increased  this  staff  to  100  since 
the  war  broke  out  and  it  became  known 
that  German  shipments  could  not  be  de- 
livered, and  they  are  working  full 
blast. 

SI 

The    Profit    in 
Selling 

Toronto    Merchanl     Takes    to 
Task     Writer    of     Article 
That  Appeared  in  Oc- 
tober Issue. 

As  the  letter  from  A.  C.  Kerr  indi- 
cates, the  optimistic  views  of  the  writer 
of  the  article.  "Possibilities  of  the  Toy 
Trade."  published  in  the  October  num- 
ber, are  not  quite  unanimously  shared  by 
those  retailers  now  handling  toys. 

Bookseller  and  Stationer  would  like 
to  see  a  general  discussion  of  this  ques- 
tion on  the  part  of  the  dealers.  Mr. 
Kerr's  letter  and  the  editor's  reply 
written  to  him  should  provide  a  good 
starting  point  for  other  letters,  and  the 
facts  that  would  be  thus  brought  out 
could  not  fail  to  prove  generally  bene- 
ficial  to  the  trade. 

Send  your  letter  for  publication  in  the 
December  issue. 

Toronto,  Ont.,  Oct,  17,   14. 
1332  Queen  street  West. 
Editor  Bookseller  and   Stationer: 

In  the  last  issue  of  your  excellent 
journal  I  was  rather  amused  upon  read- 
ing an  article  under  the  heading  of 
"Possibilities  of  the  Toy  Trade,"  in 
which  the  writer  extolled  the  stocking; 
of  toys  by  stationers,  asserting  that  this 
was  one  of  the  most  profitable  lines 
that  one  could  carry,  in  conjunction  with 
other  staple  lines. 

As  one  who  has  had  considerable  ex- 
perience in  the  buying  and  selling  of 
toys,  I  beg  to  differ  with  the  writer  as 
to  the  margin  of  profit  which  he  states 
is  obtainable  on  this  line  of  goods,  and 
28 


when  he  asserts  that  from  one  hundred 
to  two  hundred  per  cent,  profit  can  be 
made  on  toys,  he  makes  a  wild  state- 
ment indeed.  As  a  matter  of  fact,  about 
thirty  per  cent,  is  a  more  correct  esti- 
mate, and  we  are  sometimes  fortunate  to 
get  even  that. 

Take  any  article  that  retails  for  25c, 
and  you  invariably  have  to  pay  the  job- 
ber $2.25  per  dozen,  or  18-Y,c  each — 
331-3  per  cent,  profit — hut  when  you 
consider  losses  by  breakage,  etc.,  the 
margin  of  profit  is  reduced  to  30  per 
cent.  These  figures  also  hold  good  with 
regard  to  the  more  expensive  lines,  the 
50c  toy  usually  costing  $4.50  per  dozen, 
and  the  75c  and  $1  articles  at  about  the 
same  proportion.  Of  course,  in  the 
smaller  towns  the  profit  on  toys  may  be 
larger  than  it  is  in  Toronto  or  other 
large  cities  because  of  the  freedom 
from  competition  by  department  and 
syndicate  stores,  hut  in  no  case  would 
the  profit  he  as  large  as  the  writer  in 
that  article  states.  Indeed,  in  Toronto, 
not  only  is  the  small  stationer  handling 
toys  undersold  by  the  syndicate  stores, 
but  in  many  lines  goods  are  sold  by  these 
stores  much  cheaper  than  the  small 
dealer  can  purchase  them  wholesale,  so 
that  under  these  conditions  the  toy 
dealer,  in  this  city,  at  least,  has  to  he 
satisfied  with  a  more  modest  margin  of 
profit  than  that  set  forth  by  the  ex- 
ponent of  large  profits  in  your  latest 
number. 

Trusting  you  will  publish  this  letter  in 
order  to  stimulate  some  discussion  on 
this   question, 

I  am,  yours  sincerely. 

A.   C.  KERR. 

Stationer. 

»     »     * 

Toronto.  Oct.  19.  1014. 
A.  C.  Kerr.  Esq., 

1332  Queen  Street  W.. 
Toronto. 

Dear  Sir, — We  were  glad  to  get  your 
interesting  letter  of  October  17,  and  will 
publish  it  in  our  forthcoming  issue. 

The  writer,  by  reason  of  actual  trade 
experience,  is  able  to  corroborate  the 
general  argument  of  your  letter,  but 
there  are  cases  in  which  the  extremely 
high  rate  of  profit  cited  in  the  article  in 
question  is  obtainable.  Does  it  not  ap- 
peal to  you  that  it  would  be  time  well 
spent  to  seek  out  items  of  this  sort  and 
then  push  them  for  all  they're  worth,  re- 
placing them  by  other  new  articles  from 
time  to  time?  This  aggressive  action 
would   not   only   pay  handsomely  in   the 


BOOKSELLER      AND      STATIONER 


29 


way   of   direct   returns,  but   would    help 
your  toy  department  generally. 

Yours  very  truly, 

Bookseller  and   Stationer. 


Brantford,  Ont.,  Oct.  8.— The  follow- 
ing- extract  from  a  report  of  a  recent 
meeting  of  the  Brantford  Labor  Coun- 
cil, deals  with  a  subject  which  will  be 
read  with  interest  by  all  merchants  who 
handle   toys: 

"A  large  list  of  accumulated  corre- 
spondence was  dealt  with,  among  others, 
one  from  T.  Marks,  editor  of  The  Indus- 
trial Banner,  who  is  identified  with 
the  Labor  Educational  League  of  On- 
tario. He  laid  down  a  proposition  for 
the  alleviation  of  the  present  "unem- 
ployed" question.  This  took  the  form  of 
a  labor  industrial  party,  who  were  to 
enter  the  field  of  industry  as  toy-makers. 
The  present  opportunity  was  the  very 
best  and  it  was  believed  that  the  unem- 
ployed could  engage  in  this  business 
under  their  own  control  and  with,  success. 
A  delegation  of  three  was  appointed  to 
go  into  the  matter  thoroughly  and  to  get 
into  communication  with  Mr.  Marks, 
also  to  meet  him  when  he  visits  Brant- 
ford, he  coming  in  the  near  future." 


On  October  19th  the  Toronto  Board  of 
Control  granted  a  deputation  of  labor 
men  headed  by  Joseph  Marks,  editor  of 
The  Industrial  Banner,  the  use  of  the 
hall  in  St.  Andrews  market  for  making 
toys,  to  give  work  to  the  unemployed. 


THE  SPIRIT  OF  THE  WEST 

J.  C.  Saul,  editor  in  chief  of  the  Mac- 
millan  Co. 's  eductional  publications, 
was  in  Winnipeg  last  month,  and  in  a 
newspaper  interview,  said  that,  despite 
discouraging  crops  and  other  adverse 
conditions,  the  people  of  Saskatchewan 
and  Alberta  were  displaying  splendid 
optimism  and  courage. 

The  West  had  received  a  severe  test- 
ing, he  said,  and  its  people  were  now  de- 
monstrating the  soundness  of  the  coun- 
try and  their  own  strength  and  courage. 
There  was  no  doubt,  Mr.  Saul  thought, 
that  the  impetus  to  Canadian  agricul- 
ture which  the  war  would  unquestion- 
ably, impart  would  in  a  comparatively 
short  time  do  great  good. 

Speaking  of  the  distress  in  Southern 
Alberta,  due  to  bad  crops,  Mr.  Saul  said 
it  had  come  to  his  knowledge  that  trades- 
people were  holding  up  persons  whom 
the  Government  had  financially  aided. 
In  his  opinion  it  was  brutal  and  scan- 
dalous that  a  class  of  men  should  en- 
deavor to  reap  private  advantage  from 
public  misfortune. 


Toys  Made  in  Great  Britain 

•Some  Interesting  Information  About  New 
Undertakings  and  About  Recently  Produced 
Toys. 


If  English  trade  is  hard  hit  by  the 
war.  it  apparently  doesn't  intend  to  stay 
down.  The  London  Board  of  Trade  is 
hot  after  the  German  toy  business,  and 
this  movement  for  "made  in  England" 
toys  has  given  rise  to  a  new  trade 
monthly,  the  British  Toymaker,  to  be 
published  by  Scott,  Greenwood  &  Son,  of 
London.  The  aim  of  this  new  publication 
will  be  to  induce  English  manufacturers 
to  take  up  the  production  of  dolls' 
heads,  wigs  and  eyes  and  other  toys,  and 
to  introduce  dealers  to  these  new  sources 
of  supply. 

To  Make  Dolls'  Heads  in  England. 

The  following  from  the  English  toy 
trade  paper  shows  that  a  determined 
effort  is  being  made  to  capture  the  Ger- 
man trade  in  dolls'  heads  by  making 
them  in  the  English  potteries: — 

"The  manufacture  of  dolls'  heads, 
hitherto  practically  confined  to  Germany, 
is  to  be  commenced  immediately  in  the 
Potteries,  and  there  is  every  prospect 
that  this  important  branch  of  the  Ger- 
man toy  trade  will  be  detained  per- 
manently for  the  district,  at  any  rate,  so 
far  as  the  British  market  is  concerned. 
A  member  of  the  Commercial  Intellig- 
ence Department  of  the  Board  of  Trade 
has  visited  the  Potteries,  and  submitted 
samples  and  prices  of  the  various  classes 
of  heads  required  by  London  merchants. 
The  result  was  that  several  firms  re- 
garded the  proposal  most  favorably,  and 
at  least  three  manufacturers  are  making 
arrangements  to  commence  making  the 
articles  at  once.  A  leading  manufac- 
turer says  there  was  a  demand  running 
into  millions  for  these  heads  every  year. 
He  felt  convinced  it  was  a  profitable 
line,  and  his  mould  makers  were  already 
at  work  preparing  the  necessary  moulds. 
Several  London  houses  had  assured  his 
firm  that  they  could  take  all  the  heads 
which  could  be  turned  out  in  the  next 
three  months  for  the  Christmas  doll 
trade." 

Kliptiko. 

A  new  constructional  toy  is  Kliptiko, 
put  out  by  J.  W.  Lawrence,  122  Hounds- 
ditch,  London,  Eng.  It  consists  of  two 
tubular  strips,  which  are  fastened  to- 
gether by  means  of  spring  jaw  clips.  All 
the  part  being  standardized,  the  various 
units  are  interchangeable,  so  that  one  set 
may  be  added  to  a  larger  or  smaller  set, 
so  increasing  the  number  of  models  pos- 
sible of  construction. 

Flag  and  Broom. 

"We  sweep  the  seas"  is  the  slogan  ap- 
pearing on  the  flag  and  broom  novelty, 


put  out  by  Sterling  Novelties,  Limited, 
of  London,  England.  They  are  put  up 
three  dozen  on  a  card.  Novelties  are  made 
of  stout  card  printed  in  colors  and  can 
be  fixed  in  the  buttonhole. 

New  Buttonhole  Favor 
A  series  of  new  buttonhole  flag  favors, 
made  in  silk,  satin  and  paper,  has  been 
put  out  by  Goode  Bros.,  Limited,  of  Lon- 
don, E.  C.  They  are  made  in  the  follow- 
ing:— Union  Jack,  French,  Belgium  and 
Russian  flags.  The  same  firm  has  put 
out  a  new  sheet  of  special  war  transfers. 

Electrical  Novelties. 
A  hand  lamp,  known  as  the  Multifil, 
has  been  put  out  by  Ward  &  Goldstone, 
of  Manchester,  England,  and  it  takes 
two  ordinary  pocket  lamp  refills,  but  by 
means  of  a  patent  switching  system  in- 
stead of  these  two  pocket  lamp  refills, 
giving  twice  the  hours  of  light  of  one 
lamp  refill,  the  actual  hours  of  burning 
obtained  from  these  is  thirty  hours,  and 
in  some  instances  even  more.  The  same 
house  has  put  out  a  watch-shaped  elec- 
tric pocket  lamp.  By  pressing  the  stud 
in  the  centre  of  the  ring  a  brilliant  light 
is  obtained.  Other  novelties  made  by 
this  firm  include  a  large  variety  of  elec- 
tric jewelry,  scarf  pins,  brooches,  etc., 
also  electric  masks,  and  one  of  their 
latest  novelties  consists  of  electrically 
illuminated  flowers.  They  look  quite  na- 
tural, but  concealed  in  the  flower  is  a 
tiny  electric  bulb,  and  the  silk  cord  is 
taken  in  the  usual  manner  to  the  pocket 
lamp  case.  On  pressing  the  button  of 
this  case  the  flower  glows  brilliantly. 

Military  Toys. 
A  line  of  toy  forts,  ambulance  cars, 
Red  Cross  wagons,  motor  lorries,  etc., 
has  been  put  out  by  Bedington,  Liddiatt 
&  Co.,  of  London  and  Birmingham,  and 
other  lines  they  have  put  out  include 
range  of  dolls'  houses  and  a  new  game 
called  Mr.  Patterflap,  which,  according 
to  an  English  trade  paper,  bids  fair  to 
be  one  of  the  big  hits  of  the  season. 

The  Disappearing  Kaiser. 

A  winning  item,  which  lias  been  intro- 
duced by  Munro  's,  the  magical  special- 
ists of  Adelphi,  London  W.,  is  an  in- 
genious conjuring  novelty,  being  a  card 
approximately  the  size  of  an  ordinary 
playing  card,  on  one  side  of  which  is 
printed  a  picture  of  the  German  Em- 
peror at  full  length.  By  doubling  the 
card  a  similar  sketch  appears  just  half 
the  size  as  before,  and  again  performing 
the  process  of  doubling  this  card,  an- 
other drawing  is  to  be  seen  half  the  size 


30 


BOOKSELLER      AND      STATIONER 


again.  One  more  repetition  of  the  doub- 
ling- process  reveals  a  blank,  which  sig- 
nifies the  entire  disappearance  of  the 
monarch.  Performed  quickly,  this  joke 
is  most  effective,  and  with  quite  a  little 
practice  the  knack  can  be  acquired  to 
perfection. 

Other  New  British  Toys. 
Recognizing  the  demand  for  British- 
made  toys,  following  the  outbreak  of  the 
war,  a  number  of  new  lines  have  been 
put  out  by  Messrs.  Adams'  Patents 
(Eastbourne),  Limited.  A  fine  repro- 
duction of  a  horse  at  the  gallop  is  a  toy 
known  as  the  Galloping  G.  G.,  being  at- 
tached to  a  wheel  which,  when  pushed 
along  the  ground,  causes  the  horse  to 
gallop  as  the  wheel  revolves.  Another 
effective  piece  is  a  small  model  of  a  rail- 
way station,  mounted  on  a  platform  with 
a  wall  background. 

The  Kaiser's  Last  Will. 
A  big  success  has  been  scored  by  the 
East  London  Printing  Co.  of  Hounds- 
ditch,  London,  E.C.,  with  their  novelty, 
"The  Kaiser's  Last  Will  and  Testa- 
ment," a  funny  compilation  which  has 
caught  on  like  the  proverbial  wild-fire  in 
England,  being  sold  in  shops  of  all  de- 
scriptions and  by  street  hawkers.  Over 
a  million  copies  were  sold  in  three  weeks. 

Like  German  Toys. 

Realizing  the  strong  liking  for  the 
German  type  of  toy  production,  an  item 
has  been  put  out  by  A.  G.  Owen,  of  Shef- 
field, maker  of  the  well  known  line  of 
Dover  toys,  which  is  an  exact  replica  of 
German  article  of  the  same  nature.  It  is 
a  miniature  fort,  brightly  colored  and 
supplied  with  a  number  of  small  wooden 
figures  to  complete  the  set. 

New  items  put  out  by  Dean's  Rag 
Book  Co.,  of  London,  include  Dean's 
Dinkie  Dollies  and  Dean's  Toy  Box  of 
Rag  Animals.  The  first  named  is  a  set 
of  six  stuffed  rag  dolls  in  different  cos- 
tumes, while  the  latter  is  composed  of  a 
box  of  six  stuffed  rag  animals. 

Happynak. 

"Happynak"  is  a  new  constructional 
toy,  consisting  of  a  number  of  metal 
tubes,  which  are  supplied  in  various' 
sizes,  and  which,  by  means  of  special 
jointing  sections  can  be  built  up  into  a 
very  large  number  of  designs.  In  addi- 
tion to  the  tubes  and  joints,  each  set  in- 
cludes wheels,  platforms  and  other  parts, 
enabling  models,  to  he  produced  of  a  dif- 
ferent nature  to  those  of  other  con- 
structional toys  previously  introduced. 

Bookseller  and  Stationer  wishes  to 
state  that  the  bulk  of  the  information 
contained  in  the  foregoing  paragraphs 
was  condensed  from  articles  in  the  cur- 
rent issue  of  the  Toy  and  Fancy  Goods 
Trader  of  England. 


Big  Demand  for  Lead   Play  Soldiers 

Stocks  Were  Soon  Exhausted  and  Heavy  Orders 
Placed  for  Thsee  and  Other  War  Toys  for  the 
Holiday   Trade  —  Soldiers   May   be   Made   in 

Montreal, 


Montreal,  Oct.  19.— (Special).— The 
war  will  have  an  important  influence  in 
the  toy  business  for  the  coming  holiday 
season.  Already  that  influence  has  been 
noted.  In  this  city  there  was  an  almost 
instant  demand  for  lead  soldiers — a  de- 
mand which  could  not  be  met.  In  a  com- 
paratively short  time  all  the  stocks  in 
hand  had  been  disposed  of,  and  toy  deal- 
ers were  searching  about  the  city  to  re- 
plenish their  supplies,  and  this  soon 
resulted  in  there  being  a  famine  of  the 
little  lead  warriors  with  which  the  small 
fellows  can  give  vent  to  their  patriotic 
spirit. 

Big  orders  are  being  placed  for  new 
stocks  of  soldiers.  One  retail  toy  estab- 
lishment reports  that  instead  of  prepar- 
ing for  a  shipment  of  about  $75,  the  or- 
ders will  be  nearer  $500 — and  there  will 
also  lie  miniature  forts,  mounted  guns, 
etc.,  to  go  with  the  soldiers,  as  well  as 
warships,  aeroplanes,  etc.,  which  will  ap- 
peal to  the  war  play  spirit. 

The  bulk  of  the  lead  soldiers  come 
from  London,  and  the  toy-makers  of  that 
city  make  a  specialty  of  the  line.  Par- 
ticular attention  is  given  to  detail,  and 
the  result  is  a  much  higher  class  article 
than  is  secured  from  continental  coun- 
tries. The  British  lead  soldier  is  made 
to  scale.  If  he  is  on  foot,  he  is  well  pro- 
portioned ;  his  arms  will  be  the  proper 
size  and  his  uniform  the  proper  colors. 
Mounted,  he  sits  astride  a  horse  that  is 
also  properly  proportioned  and  rela- 
tively of  the  proper  size.  German  sold- 
diers.  on  the  other  hand,  are  likely  to  be 
several  different  sizes,  and  may  carry 
arms  that  look  more  like  clubs  or  ride 
horses  which  do  not  seem  big  enough  to 
carry  them. 

To  Manufacture  in  Montreal. 

It  is  reported  here  that  an  effort  is  be- 
ing made  to  manufacture  lead  soldiers 
locally.  A  retailer  has  been  approached 
for  a  line  of  samples  which  he  supplied, 
but  he  has  not  yet  seen  any  of  the  fin- 
ished article  in  which  he  is  considerably 
interested.  The  men  who  got  the 
samples  from  him  were  foreigners,  who 
stated  that  they  were  of  Russian  na- 
tionality— and  this,  state  the  retailers,  is 
about  the  only  reason  that  he  would  not 
put  them  down  as  Germans. 

Lead  soldiers  imported  will  come 
about  fifteen  per  cent,  higher  than  usual 
under  the  war  conditions,  but  from  what 
can  be  learned  here  it  is  not  likely  that 
there  will  be  any  change  in  the  usual 
prices  to  the  retailer. 


MORE    ABOUT    SIR    GEORGE     AND 
THE  KAISER. 

Thomas  Bengough,  secretary  of  the  On- 
tario Association  for  Technical  Educa- 
tion, delivered  an  address  this  week  be- 
fore an  organization  of  business  men  and 
supported  the  views  expressed  by  the 
Financial  Post  last  week  on  the  need  of 
better  work  in  our  Trade  and  Commence 
Department.  He  said  that  with  technical 
education  and  proper  direction  of  effort 
Canada  could  produce  hundreds  of  mil- 
lions of  dollars  a  year  more,  with  a  less 
expenditure  of  labor  and  money  than  we 
have  to-day  and  added,  "What  we  need 
in  Canada  to-day  is  a  Kaiser  who  would 
insist  on  technical  education  and  that 
the  efforts  of  the  people  be  intelligently 
inspired  nd   directed." 

Sir  George  Foster  must  not  think  that 
wc  are  criticizing  him.  He  is  an  able  and 
brilliant  man,  but  he  is  not  making  good 
in  his  department.  He  has  never  been  in 
business  himself,  and  nobody  has  ever 
told  him  how.  He  has  never  sold  goods. 
He  has  never  had  to  open  up  new  markets 
for  a  product.  He  has  never  sent  sales- 
men out.  He  does  not  know  what  it  is  to 
have  his  salesmen  come  again  and  again 
to  him  utterly  defeated  in  their  efforts  to 
secure  orders  and  have  them  go  back  with 
new  ideas  and  inspirations  and  renewed 
courage  which  finally  led  to  closing  the 
business.  This  is  an  everyday  occurrence 
in  successful  Canadian  concerns.  We  will 
have  more  to  say  on  this  point  next 
week. 

Sir  George  is  an  able  man.  He  is  not 
too  old  to  learn  and  the  country  is  look- 
ing to  him  more  than  to  any  other  mem- 
ber of  the  Government  at  the  present 
time.  He  can  learn  from  men  who  have 
built  up  Canadian  industries  from  small 
beginnings  until  some  of  them  are  world- 
wide. He  can  study  the  career  of  the 
Kaiser.  There  are  numerous  books  which 
throw  direct  and  indirect  light  on  his  in- 
dustrial methods.  All  business  men  will 
find  them  worth  reading. 


Canceling  advertising  is  so  easy  that 
it  is  nearly  always  the  first  step  toward 
retrenchment.  The  matter  is  seldom  de- 
cided upon  its  merits.  It  is  impulse. 
Advertising  must  be  an  expense,  the  ad- 
vertiser reasons.  Therefore,  to  cut  it 
off  effects  a  saving. 


Lots  of   Variety  in  New   Toys   for   Christmas 

Character  Dolls  Will  Have  Greater  Rub  Than  Ever — New  Inven- 
tions in  Clock  Work — Educational  Features  Strong — Models  of 
Aeroplanes  and  Battleships  Likely  Sellers  This  Year. 


TOYS,  like  almost  everything  else 
that  is  offered  to  the  public,  change 
with  the  seasons,  and  every  year 
will  find  something  new  for  the  children 
in  the  holiday  period.  Santa  Claus  like 
every  one  else  must  move  with  the  times 
even  if  he  has  a  less  critical  class  of  cus- 
tomers to  satisfy.  But  in  toys  the 
changes  come  gradually.  Every  year 
there  will  be  new  things  but  it  is  onty 
occasionally  that  the  development  of  the 
trade  permits  the  introduction  of  some- 
thing radically  different — such  as  the 
clockwork  toys,  the  electrical  machines, 
character  dolls,  etc. 

The  stocks  which  have  been  opened 
for  the  coming  holiday  trade  cover  a 
number  of  new  lines  as  usual,  but  there 
are  few  of  them  which  stand  out  as  be- 
ing a  departure  from  what  has  been 
shown  in  the  past.  There  are  many  ideas 
along  old  lines,  however,  which  serve  to 
supply  that  something  different  which 
is  always  the  demand  of  modern  trade. 
There  are  new  dolls,  new  electrical  toys, 
new  mechanical  figures,  new  picture 
books  and  other  novelties. 

Variety  of  Clockwork  Toys. 

The  clockwork  toys  cover  a  wider 
range  than  ever  and  this  means  a  great 
deal.  There  are  characters  of  every 
kind  which  can  bo  animated  by  the  wind- 
ing of  a  spring,  and  here  we  find  that  the 
popularity  of  the  motor  cycle  side  car 
has  had  its  effect  in  a  model  of  the  two- 
passenger  machine.  A  strong  seller  in 
this  line  is  the  "dancing  coon,"  who 
shakes  his  feet  in  a  most  natural  man- 
ner and  a  performing  dog  which  jumps 
into  the  air  and  turns  a  complete  somer- 
sault, landing  on  its  feet  again  and  dup- 
licating the  stunt  until  the  spring  runs 
down.  There  are  also  many  models  of 
aeroplanes  and  battleships  in  a  big  range 
of  prices  which  should  prove  a  popular 
attraction  in  satisfying  the  patriotic 
spirit  of  young  Canada. 

New  Character  Dolls. 

Tn  the  character  dolls  there  are  a  num- 
ber of  new  lines  which  should  prove  po- 
pular. One  which  is  being  heavily  stock- 
ed by  some  firms  has  unusually  large 
eyes  which  give  them  a  very  cute  appear- 
ance. Something  new  has  come  out  also 
in  a  line  of  hollow  celluloid  animals 
which  are  made  in  splendid  proportions 
and  are  beautifully  finished  as  to  detail 
and  color.  There  are  also  many  other  of 
the  smaller  celluloid  toys. 

In  electrical  toys,  in  which  the  Ameri- 


CANADIAN-MADE  TOYS. 

"Baby  Betsy"  and  "Country  Cousins."  These  dolls  are  absolutely 
unbreakable.  Baby  Betsy  carries  a  "Russian  bear"  which  walks  when 
pulled  across  the  floor.     Shown  by  Dominion  Toy  Mfg.  Co. 


can  makers  take  command  of  the  field 
to  a  large  extent,  there  are  a  number  of 
new  things  which  will  have  a  strong  ap- 
peal for  the  boys.  These  are  not  only 
entertaining  for  the  little  fellows  but 
they  have  strong  practical  educational 
features  as  well.  There  are  elaborate 
electric  trains  which  can  be  connected 
with  the  ordinary  house  current  or  with 
dry  batteries  and  which  operate  on  the 
third  rail  principle,  a  motor  being  in- 
stalled under  the  locomotive.  This 
latter  is  not  only  a  toy  but  there  comes 
with  it  a  set  of  practical  though  small 
cooking  utensils  of  which  use  can  be 
made  in  preparing  small  dishes. 

For  the  constructive  toys  which  came 
on  the  market  a  few  years  ago  there  is 
getting  to  be  a  larger  and  larger  demand. 
They  are  not  only  entertaining  but  for 
the  gTowing  boy  there  are  strong  educa- 
tive features,  and  with  the  more  elabor- 
ate sets  which  are  now  made  there  is 
practically  no  limit  to  the  number  of  de- 
signs which  can  be  worked  out  by  an  in- 
ventive youngster. 

Sand  Carrier. 

The  sand  carrier  is  another  toy  which 

has  met  with  a  strong     reception     and 

which   promises   to  be   a  big   seller   this 

season.     This  toy  has  the  advantage  of 

31 


being  "mechanical"  on  the  natural  prin- 
ciple of  gravitation  and  there  is  thus 
little  about  it  that  can  get  out  of  order. 
A  small  car  works  on  a  slide.  It  is  fill- 
ed with  sand  from  a  bin  at  the  top  of 
the  slide  and  when  it  becomes  so  heavy 
runs  down  and  dumps  automatically,  re- 
turning to  the  top  for  another  load  and 
repeating  the  operation  so  long  as  the 
supply  of  sand  lasts. 

The  Wondergraph  is  an  old  toy  which 
has  found  a  popular  revival.  It  is  a 
simple  automatic  device  by  which  a  num- 
ber of  very  intricate  pen  and  ink  de- 
signs can  be  worked  out  by  turning  a 
small  crank,  different  patterns  being  pro- 
duced by  changing  the  gauge. 

A  very  popular  new  line  during  the 
past  few  months  has  been  the  plain 
white  wooden  blocks,  but  these  are  rath- 
er a  summer  than  a  winter  plaything. 
For  the  little  tots  there  is  a  new  edu- 
cational board  of  circular  shape  with  a 
round  incision  in  which  are  a  lot  of 
small  movable  characters  that  can  be 
moved  into  other  incisions  across  the 
board.  The  characters  are  all  mixed  up 
but  when  properly  placed  together  they 
fit  into  larger  picture  schemes  and  there 
is  plenty  of  time-occupying-  amusement 
for  the  little  people  in  finding  the  prop- 
er arrangement  of  the  different  pieces. 


The  Colonial  Book  Store  of  Goderich, 
in  a  recent  issue  of  the  Goderich  Signal, 
devoted  5-inch  double  column  space  to 
advertising  war  pennants  and  war  canes, 
especially  featuring-  British  and  French 
pennants  and  a  Belgium  pennant,  the 
latter  having-  the  Belgian  flag  in  gold 
and  with  the  motto:  "Our  Hero  Na- 
tion. " 

A  good  example  is  afforded  by  the  in- 
clusion in  a  recent  book  store  advertise- 
ment of  the  following  significant  para- 
graph : — 

DENNISON'S       NEW       LUSTRE 
PAPER— See     page     75     of     October 
Ladies'    Home    Journal.      Full    stock. 
Price,  15c  per  package ;  2  for  25c. 
This  is  an  effective  way  to  take  advan- 
tage of  the  advertising  of  manufacturing- 
concerns  in  general  magazines  that  have 
wide   distribution. 

The  Daily  Standard  of  St.  Catharines, 
Ont.,  is  offering  as  a  premium  a  book  of 
old  familiar  songs.  This  suggests  that 
booksellers  in  other  towns  might  ap- 
proach their  local  newspapers  and  en- 
deavor to  sell  some  book  especially  suit- 
able for  this  use. 

A  Port  Arthur  bookseller  has  hit  upon 
a  unique  method  for  making  use  of  the 
slow  selling  postcards,  which  become  a 
drug  in  the  stock,  an  experience  which 
is  not  unusual  in  the  trade.  Quantities 
of  these  were  selected,  and  the  following 
was  printed  on  the  address  side,  the 
cards  being  distributed  free:  "Come  in 
and  browse  about  a  bit.  We  have 
souvenirs,  pennants,  picture  postcards 
galore.  Newspapers,  magazines  and 
books,  toys  for  children.  Pennants  of 
Port  Arthur,  Fort  William  and  other 
large  centres.  Nickels,  dimes,  cart 
wheels,  green  backs,  and  good  Canadian 
money  taken  in  exchange  for  the  above. 
S.  M.  Lowry,  The  Bazaar.  Established 
since  the  time  of  Noah." 

In  an  advertisement  quoting  special 
prices  on  wallpapers  in  broken  lots,  suit- 
able for  bedrooms,  halls,  dining-rooms, 
kitchens,  Chappell's,  of  Gait,  make  a 
special  appeal  to  landlords  and  owners, 
urging  them  to  take  advantage  of  this 
"big  cut  rate  sale  of  wallpapers."  This 
affords  a  suggestion  that  might  advan- 
tageously lie  adopted  by  other  dealers. 

In  a  recent  newspaper  advertisement 
of  Gundy  "s  Book  Store,  of  St.  Thomas, 
the  feature  offer  was  a  special  selection 
of  splendid  titles  in  copies  of  poems,  all 
set   out  on   a   special   table  at  25  cents 


each.  Another  offer  was  a  lot  of  slightly 
soiled  fiction,  the  best  titles  by  the  most 
popular  authors,  at  35  cents,  or  three  for 
one  dollar.  The  same  advertisement  in- 
cluded a  picture  special — good  subjects, 
both  framed  and  unframed,  at  20  cents 
each. 

m 

WHEN   STOCKS   RUN   LOW. 

A  reputation  for  having  articles 
wanted  always  in  stock  is  a  valuable 
asset  for  the  retail  store,  says  H.  Cole, 
in  "System."  An  Illinois  book  and 
stationery    concern,    realizing    tins,    has 


o 

o 

]  Stock  Exhausted 
]  Order 
]  Inquiry 

DATE 

OORORDEfr 

Article 

PiihlKhprl  mr  msrip    foy                                                '"' 

Customer 

Address 

Remarks 

Salesman 

- 

devised  a  simple  blank  to  keep  track  of 
low  stocks  and  the  demand  for  unusual 
articles.  These  blanks,  shown  in  the 
illustration  on  this  page,  are  punched  to 
fit  a  regular  calendar  stand.  The  stands 
are  kept  at  convenient  places  on  the 
counters,  and  whenever  a  salesman  notes 
that  the  stock  of  a  certain  article  is 
growing  low,  or  when  he  receives  an  in- 
quiry  for  some  article  not  carried  in 
stock  or  takes  a  special  order  from  a 
customer,  he  jots  down  all  the  detail  on 
a  slip.  He  then  turns  this  slip  back  on 
the  calendar  stand,  exposing  another 
clean  one  ready  for  use. 

At  the  end  of  the  day  all  the  used 
slips  are  transferred  to  anotber  pad 
which  is  kept  in  the  office.  Here  the 
items  are  checked  over  and  orders  placed 


as  needed.  If  three  inquiries  for  a  cer- 
tain article  are  received,  a  few  are 
placed  in  stock.  If  this  stock  is  ex- 
hausted promptly,  the  article  is  set 
down  to  be  carried  regularly.  By  this 
means,  variations  in  demand  are  follow- 
ed very  closely.  The  pads  are  kept  in 
conspicuous  places,  and  the  salesmen 
have  no  excuse  for  not  jotting  down  in- 
stantly any  inquiry  which  they  receive, 
or  any   low  stock   which  they  notice. 


HANDLING     TALLY     AND     DINNER 
CARDS. 

Two  problems  confronting  the  retailer 
in  the  handling  of  tally  cards  and  dinner 
cards  are:  First  to  handle  the  goods 
with  a  ininimum  expenditure  of  time  on 
the  part  of  the  clerk;  and  second,  to  so 
display  them  as  to  avoid  loss  by  dust 
and  handling  and  at  the  same  time 
create  a  demand  for  them. 

Specially  prepared  cabinets  are  made 
wherein  assortments  of  tally  cards  can 
be  conveniently  kept,  insuring  them 
against  loss  by  spoilage  and  handling 
and  yet  so  arranged  as  to  be  easy  of 
access.  These  same  cabinets  are  also 
made  for  dinner  cards.  These,  of  course, 
are  useful  where  a  small  stock  of  these 
goods  is  carried,  rather  than  a  large 
stock.  In  the  latter  case  1  he  eoods  are 
usually  kept  boxed. 

Any  stationer  can  make  good  sales 
and  a  good  profit  from  these  goods,  par- 
ticularly if  he  is  carrying  playing  cards 
and  if  he  has  a  very  large  stock  of 
either  tally  cards  or  dinner  cards,  it  is 
desirable  to  have  a  small  compact  book 
on  his  counter  to  exhibit  the  goods  quick- 
ly to  the  customer. 

There  is  a  steady  and  continual  de- 
mand for  tally  cards,  by  reason  of  the 
desire  to  keep  an  individual  score  and 
the  further  fact  that  these  cards  are  in 
the   nature   of  a   souvenir. 


By  special  effort  stationers  could  do 
a  nice  business  in  selling  toy  balloons  to 
other  merchants  for  distribution  as  ad- 
vertising- premiums.  This  is  an  adver- 
tising method  that  is  widely  used  by  mer- 
cantile institutions,  especially  in  the 
Fnited  States.  In  addition  to  pleasing 
the  children,  the  balloon  is  a  powerful 
advertising  instrument,  because  there  is 
only  one  way  of  getting  it  home,  and 
that  is  to  carry  it. 


32 


BOOKSELLER     AND      STATIONER 


33 


Getting  More  Artists'  Supply  Trade. 

Whenever  opportunity  affords,  retail 
stationers  should  make  it  a  point  to  go 
through  the  stationery  departments  of 
department  stores  in  the  larger  cities. 
If  they  do  they  will  see  many  examples 
of  effective  display,  which  they  could 
carry  out  in  their  own  stores.  Going 
through  the  stationery  department  of 
one  of  the  big  Toronto  stores,  the  writer 
saw  some  particularly  fine  displays  of 
artists'  materials.  This  is  a  branch  of 
the  business  that  has  not  had  sufficient 
attention  on  the  part  of  the  average 
stationer,  but  there  are  many  reasons 
why  the  stationer  should  carry  a  com- 
plete line  of  artists'  materials  and  draw- 
ing supplies.  One  reason  is  that  the  de- 
mand for  both  is  increasing  every  year 
among  the  general  public,  but  principally 
from  schools.  Every  progressive  sta- 
tionery store  should  have  a  well-equipped 
department  devoted  to  these  items.  Art 
is  being  taught  more  and  more  in  the 
public  schools,  and  the  demand  for  sup- 
plies is  thereby  stimulated  and  naturally 
this  business  goes  to  the  stores  that 
carry  the  best  assortment  of  materials. 
Neglect  to  cater  to  this  trade  will  have 
the  effect  of  diverting  business  to  mail 
order  houses,  and,  as  every  stationer 
knows  only  too  well,  there  are  firms  in 
Toronto  who  sell  these  lines  direct  to 
school  boards  and  teachers.  This,  of 
course,  does  not  refer  to  legitimate 
wholesale  stationers,  but  to  firms  who  do 
not  encourage  trade  from  the  retailers. 
This  will  indicate  that  the  subject  is  one 
to  which  stationers  should  give  the 
closest  attention  with  a  view  to  finding 
out  whether,  by  concentrating  attention 
upon  this  department,  they  cannot  have 
this  trade  follow  its  proper  channels 
through  the  retail  stores. 

Other  Good  Schemes. 
As  a  means  of  introducing  a  new  line 
of  postcards,  R.  L.  Morgan,  of  Lindsay, 
Ontario,  gave  six  of  these  cards  free 
with  every  25-cent  purchase  for  one  week 
only. 

The  Red  Cross  Drug  and  Book  Co.,  of 
Lethbridge,  Alta.,  as  a  means  of  attract- 
ing attention  to  their  store,  arranged  for 
a  complimentary  entertainment  for  boys 
and  girls  in  one  of  the  local  moving  pic- 
ture shows,  and  gave  free  tickets  to  this 
show  to  all  boys  and  girls  calling  at  their 
store. 

J.  C.  Jaimet  &  Co.,  Berlin,  Ont.,  find 
four  or  five  line  readers  in  the  local 
newspapers  an  effective  form  of  adver- 
tising. This  method  has  also  been 
adopted  by  Wallace,  of  Napanee.  A  re- 
cent heading  of  one  of  their  paragraphs 
was:  "What  Shall  I  Write?"  the  re- 
mainder of  the  paragraph  being  as  fol- 
lows:— "That  is  an  important  question 
when  writing  a  letter,  but  it  is  also  very 
important  what  to  write  on.  Remember 
our  first-class  stock  when  needing  sta- 
tionery. ' ' 


Emblems  of  Hallowe'en  was  the  dis- 
play line  in  a  recent  newspaper  adver- 
tisement of  Weber  &  Co.,  booksellers 
and  stationers  of  Cornwall,  Ont.  The 
advertisement  specifies  such  items  as 
crepe  papers  and  napkins,  lunch  sets, 
dinner  favors,  place  cards  and  paper 
plates. 

In  adopting  the  idea  set  forth  in  the 
article  in  the  last  issue  of  Book- 
seller and  Stationer  for  book  adver- 
tising, W.  T.  Allan,  of  the  Big  Twenty 
Book  Store,  Bowmanville,  Ont.,  included 
a  foot  note  as  follows: — "The  long  win- 
ter evenings  are  coming — join  our  Cir- 
culating Librarv." 


correspondence  preceding  the  outbreak 
of  hostilities  cannot  be  obtained  by  the 
public  in  any  other  form." 

"The  price  of  the  complete  English, 
German  and  Bussian  papers,  in  one 
volume  is  10c.  For  mail  orders  add  3c 
for  postage." 

The  science  of  advertising  is  the 
science  of  psychology,  and  psychology  is 
the  science  of  the  human  heart.  The 
advertiser  wishes  to  supply  a  human 
want :  and  often  he  has  to  arouse  the  de- 
sire for  his  goods.  He  educates  the 
trade  or  public  to  what  it  needs,  and 
what  it  wants,  and  shows  how  and  where 
to  get  it. 


Where  Is 
Von  K luck's 
Right  Wing 


The    New    Oliver    In    The    Real    Silent    T  3  pev.rlter. 


Have  you  a  picture  in  your  mind  what  this  turn- 
ing movement  means  ?  If  you  had  a  war  atlas 
these  moves  would  mean  a  great  deal  more  to 
you.    They  fit   your  pocket  and  cost  25^. 


We  Also  Have  a  Sale  on  Some  Things 


Pencil  Sale 

Octagon     Pencils     of     straight 
grain  cedar  and  finest  leads. 
WiNhout  rubber  tips,  doz.  15£ 
With  rubber  tips,  dozen..  25£ 


$1.50  Books  35c 

3   FOR   $1.00 

New  books,  mostly,  In  this  lot 
that  are  more  or  less  damngod 
by  water  spots.  One  man  bought 
a  hundred  for  his  library.  Bet- 
ter look  them  over  this  week. 
As  many  as  you  want  at  35c  each 
or  3  for  $1.00. 


Moncrieff's  Inks 

Recognized    as   the     world's    atandard 
writing  fluid. 

40-oz.   stone  quartB    75c 

36-oz.   stone   quarts    00c 

Tints    40c 

Half  pints   25c 

Quarter   pints    15c 

25c  Boxes  of  Station- 
ery, 10c  each 

This  is  la  real  high  grade  paper. 
It  is  exceptionally  good.     Get  it 

now  at 10^ 

60c  boxes  on  aale  at 20^ 


GRANVILLE  STATIONERY  c°-  \*± 


540  Granville  Street 


Phone  Sey.  332-5077 


look    For   Bailey's    Klectrlc    Sign. 


Hero  is  a  good  example  of  Newspaper  Advertising  of  a   Timely   Nature. 


Some  effective  book  advertising  is 
clone  by  the  College  Book  Store,  King- 
ston, in  the  newspapers  of  that  city 
and  one  of  their  especially  interesting 
recent  advertisements  was  headed: 
"Why  England,  Germany  and  Russia 
Went'  to  War;"  "The  White  Papers  of 
England  and  Germany,  and  the  Orange 
paper  of  Russia."  The  advertisement 
continued  as  follows : 

"And  other  diplomatic  correspondence 
and  documents  relating  to  the  European 
war. 

"Invaluable  to  students  of  history, 
army  officers,  university  professors, 
teachers'  associations  and  principals 
and  teachers  of  public,  High  and  Normal 
schools. 

"Over  400.000  of  these  papers  have  al- 
ready been  sold,  a  large  demand  coming 
from  public  libraries  and  Young  Men's 
Christian   Associations.     The   diplomatic 


First,  Second,  Third. 
Sale  ami  profit  producing;  2,  cleverness 
in  advertising  value;  3,  strictly  artistic 
appearance. 

This  order  was  suggested  by  a  speaker 
at  the  Convention  of  Canadian  Display 
Men  as  the  one  that  represented  the  view 
of  the  average  merchant  in  regard  to  the 
effectiveness  of  window  and  other  dis- 
plays as  a  unit  in  his  business  system. 
Tt  is  an  order  that  few  display  men  who 
have  given  careful  thought  to  their  real 
relations  in  a  store's  machinery  will  be 
disposed  to  quarrel  with.  It  is  an  order 
that  must  be  applied  to  advertising,  and 
could  be  adopted  by  most  heads  of  sell- 
ins  departments  as  a  working  basis. 

n 

The  Art  Metropole  Store  of  Toronto 
featured  window  with  pictures  of  war 
notables  at  $1  each  unframed,  and  $2 
each  nicely  framed. 


34 


BOOKSELLER      AND      STATIONER 


Live  News  of  the  Stationery  Trade 

Gleaned  from    All    Parts  of  Canada 


A.  Wilson,  144  Victoria  street,  Lam- 
bert, Quebec  lias  added  a  fancy  goods 
department. 

A  new  store  to  be  known,  as  the  West- 
ern Fair.  Limited,  will  shortly  be  open- 
ed at  Indian  Head,  Sask.,  under  the  man- 
agement    of     W.     E.     Clothier,    Of     Moose 

Jaw. 

It  is  announced  that  the  International 
Fireworks  Co.,  of  Schenectady,  N.Y., 
will  establish  a  branch  factory  in  Lon- 
don, Ont.,  and  will  start  with  a  staff  of 
between   25   and   ."ill   employees., 

L.  E.  Praser,  who  takes  over  the 
store  of  J.  A.  Mitchell  of  Trenton,  Ont., 
has  for  the  last  two  years  been  a  depart- 
ment manager  in  W.  B.  Clark's  drag  and 
stationery  store  at  Renfrew,  Ont. 

E.  St.  Elmo  Lewis,  for  the  past  ten 
years  advertising  manager  of  Burroughes 
Co.  of  Detroit,  has  resigned  that  position 
to  become  vice-president  and  general 
manager  of  the  Art  Metal  Construction 
Co.  of  Jamestown,  N.Y. 

The  entire  capital  stock  ol  the  Ameri- 
can Fountain  Pen  Co.,  has  been  pur- 
chased by  Adams,  dishing  &  Foster, 
Inc.,  of  Boston,  with  right,  title,  good- 
will and  patents  covering  Moore's  Ndn- 
leakable  fountain  pen. 

J.  A.  Mitchell,  who  has  conducted  a 
successful  drug  and  stationery  business 
at  Trenton,  Ontario,  has  sold  out  to  E. 
L.  Fraser.  Before  going  to  Trenton, 
Mr.  Mitchell  was  in  business  in  At  wood, 
Ontario.  He  has  just  left  to  spend  the 
winter  in  the  South. 

Thomas  S.  McCrae,  the  Canadian  re- 
presentative of  the  American  Lead 
Pencil  Company,  reports  that  the  trade 
in  Canada  is  very  friendly  towards  Am- 
erican goods,  and  that  there  is  an  un- 
precedented demand  for  both  Venus  and 
Velvet  pencils,  which  are  handled  by 
the  Canadian  jobbers. 

The  following  interesting  paragraph 
appeared  in  a  recent  issue  of  The  Ex- 
ponent of  Grand  View,  Man.:  "The  edi- 
tor of  The  Exponent  desires  to  intimate 
to  the  general  public  that  with  the 
change  of  management,  the  Exponent 
stationery  store  ceases  to  exist.  The 
stock  has  been  packed  and  trans- 
ferred to  a  new  location.  To 
conduct  a  good  country  weekly  is 
enough   to  do  without   dabbling  in  busi- 


ness   thai    rightfully    belongs    to    other 
I'i'i  pie. " 

The  fountain  pen  industry  of  United 
States  has  trebled  in  the  last  ten  years. 
This,  in  spite  of  the  inroads  made  by 
the  typewriter,  and  in  this  connection  it 
is  interesting  to  note  that  almost  twice 
as  many  steel  pens  are  made  in  the 
United  States  as  there  were  ten  years 
ago. 

A.  S.  Tod  is  now  the  sole  proprietor 
of  the  Blairmore  Pharmacy  of  Blairmore, 
Alberta,  having  purchased  the  interest 
of  H.  G.  Bigelow.  In  advising  Book- 
seller and  Stationer  of  this  change,  Mr. 
Tod  took  occasion  to  express  his  appre- 
ciation of  the  value  of  Bookseller  and 
Stationer  to  him  as  a  retailer. 

The  Board  of  Education  of  London, 
Ont.,  will  deal  with  the  question  of  sup- 
plying' free  text  books  in  the  public 
schools  of  that  city,  acting  upon  a  re- 
quest to  that  effect  from  the  Trades 
and  Labor  Council.  The  question  was 
dealt  with  by  this  body  on  a  previous 
occasion,  but  action  was  deferred  on  ac- 
count of  lack  of  funds.  Now  the  Trades 
and  Labor  Council  are  pressing  for  ac- 
tion. 

Among  the  recent  requests  for  infor- 
mation received  at  the  office  of  the  Can- 
adian High  Commissioner  in  London. 
England,  was  one  from  a  Winnipeg 
firm  asking  to  be  placed  in  touch  with 
English  manufacturers  of  high-class 
metals,  with  the  intimation  that  there 
was  a  good  market  for  these  in  view  of 
the  suspension  of  German  and  Austrian 
exports. 

In  the  October  issue  a  news  paragraph 
was  published  to  the  effect  that  A.  0. 
Lloyd,  formerly  editor  of  the  "Ex- 
ponent," of  Grand  View,  Manitoba,  was 
opening  a  book  and  stationery  store  in 
Gladstone,  Man.  This  had  been  his  in- 
tention, and,  in  fact,  the  stock  had  been 
packed  up  and  transferred  to  Gladstone, 
but  subsequently  Mr.  Lloyd  decided  to 
establish  I  he  business  in  Grand  View  in- 
stead. 

L  E.  Williamson,  for  many  years  with 
the  Thaddeus  Davids  Ink  Company  of 
New  York,  has  severed  his  connection 
with  that  firm,  and  associated  himself 
with  the  Sanitary  Spout  Company  of 
New  York  as  its  sole  sales  agent.  He 
has  opened  an  office  at  150  Nassau  St., 
New  York.  The  Sanitary  Spout  Com- 
pany  has   placed   on    the   market   a  new 


bottle  spout,  which  is  a  sanitary  device, 
preserving  air-tight  the  contents  of  any 
bottle,  permitting  the  flow  of  a  full 
round  stream  without  splash,  and  it 
opens  and  closes  automatically.  Another 
new  spout  that  has  just  been  put  out  by 
the  same  firm  is  one  that  is  placed  inside 
the  bottle,  which  by  simply  turning  the 
top  cap  brings  the  opening  around  to 
the  spout  so  that  the  fluid  will  fall  out. 
This  adds  new  items  to  specialties  sold 
in  stationery  stores. 

Machinery  is  now  being  put  into  place 
in  the  factory  of  the  Standard  Pencil  Co., 
at  Hutchinson.  Kansas,  for  the  manu- 
facture of  the  lead  itself  contained  in 
llutchinson-made  pencils.  Formerly  all 
the  lead,  witli  the  exception  of  several 
colored  grades,  was  imported  from  Ger- 
many and  Austria,  but  'he  war  in  Europe 
put  a  stop  to  all  shipments  and  the  com- 
pany was  forced  to  make  pome  new  ar- 
rangement for  the  supply  of  lead.  The 
company  will  discontinue  the  making  of 
paper  knives,  pen  holders,  bread-knives, 
clothes  pins  and  the  other  small  adver- 
tising novelties  which  have  been  a  part 
of  the  line  since  the  business  was  Start- 
ed and  the  plant  will  be  devoted  entirely 
to  the  making  of  pencils.  No  leads  have 
been  received  from  Germany  since  the 
opening  of  the  war,  but  the  company  had 
on  hand  a  reserve  stock  of  half  a  million 
leads.  The  regular  output  of  the  plant 
at  the  present  time  is  from  .'iO.OOII  to 
.'!">,000  pencils  a  day  of  all  kinds. 

Those  stationers  who  have  not  acted 
upon  the  practical  advice  contained  in 
l  he  opening  article  in  the  October  issue 
entitled  "The  Time  to  Conduct  a  Loyal- 
ly Campaign,"  should  procrastinate  no 
longer.  The  time  to  conduct  the  cam 
paign  is  NOW— not  next  month  or  next 
year!      Get    busy — remember    Bookseller 


and  Stationer  is  prepared  to  supply  the 
electros  of  the  flag  emblems  as  illustrat- 
ed, at  15c  each,  and  we  need  not.  add  that 
at  this  price  there  is  no  possible  chance 
of  the  publishers  laying  themselves  open 
to  a  charge  of  boosting  this  idea  just  to 
promote  sales  of  these  electros.  Get 
prices  on  electros  and  then  add  the  post- 
age, which  is  prepaid,  and  any  doubt  on 
that  score  will  speedily  disappear. 

This  is  simply  a  case  of  pointing  out 
an  opportunity  for  the  progressive  mer- 
chant and  Bookseller  and  Stationer  earn- 
estly desires  prompt  action  on  the  part 
of  all  of  its  readers — the  result  will  be 
a  benefit  to  the  trade  generally. 


BOOKSELLER      AND      STATIONER^ 


35 


The  State  of  Trade 
in  Montreal 

War  Books  Put  Life  in  Book 
Trade  —  Hallowe'en   Nov- 
elty Trade  Disappoint- 
ing —  Scarcity  of 
Pencils. 
(From    our   regular   correspondent.) 

Montreal,  October  30. — If  it  were  not 
for  the  sale  of  war  books  it  would  be 
necessary  to  report  quietness  in  tihe 
book  trade.  These  have  lent  an  en- 
couraging hand  to  business,  aided  to  no 
small  extent  by  British  illustrated  peri- 
odicals and  the  quarterlies,  which  are 
devoting  nearly  all  their  space  to  the 
war  and  subsidiary  subjects.  Notable 
among  the  latter  is  the  Hibbert  Jour- 
nal, which  has  experienced  a  phenom- 
enal sale.  It  contains  two  splendid  art- 
icles by  the  Bishop  of  Carlisle  and 
Lord  Roberts,  but  its  feature  is  a  mag- 
nificent article  on  Mechanism,  Diabolism 
and  the  War,  by  L.  P.  Jacks.  This  is 
said  to  be  one  of  the  most  brilliant 
contributions  to  journalism  for  many 
years. 

Bernhardi's  "Germany  and  the  Next 
War"  is  enjoying  the  biggest  sale,  one 
firm  having  disposed  of  100  copies  in 
one  day.  A  55c  edition  is  now  on  the 
market,  which  should  have  a  tremen- 
dous sale.  The  next  host  seller  is  Pro- 
fessor Cramb's  "Germany  and  Eng- 
land," followed  closely  by  Yon  Buelow's 
"Imperial  Germany,"  selling  at  75c.  A 
bigger  run  is  expected  on  this  book. 
Other  books  relating  to  the  war  which 
are  in  good  demand  are,  "Secrets  of  the 
German  Foreign  Office,"  "Pan-Ger- 
manism," and  The  Daily  Telegraph's 
War  Books.  Price  Collier's  "Germany 
and  the  Germans"  should  also  be  in- 
cluded in  this  list. 

Military  books,  such  as  those  required 
for  the  training  of  non-commissioned 
officers,  boy  scouts'  books,  etc..  are  find- 
ing a  ready  sale.  War  maps  have  al- 
most finished,  and  arc  moving  only 
slowly. 

Among  non-fiction  works.  "Prophets, 
Priests  and  Kings,"  being  character 
sketches  of  great  people,  by  A.  G.  Gard- 
iner, of  the  London  Daily  News,  and 
"A  Traveler  at  Forty"  are  among  the 
best  sellers  in  Montreal.  Others  having 
a  good  demand,  and  influenced  some- 
what by  the  war  are,  "A  History  of  the 
Modern  World,"  Oscar  Browninsr,  2 
vols.,  $6;  "Life  of  Napoleon,"  "Per- 
sonality of  Napoleon,"  by  Dr.  J.  H. 
Rose,  and  "Memories  of  the  Kaiser's 
Court,"  by  Annie  Topham,  formerly 
governess  to  the  Kaiser's  only  daughter 

The  next  bis:  demand  for  books  affect- 
ed by  the  war  is  expected  to  be  on  works 


relating  to  Russia.  People  are  becoming 
more  and  more  interested  in  this  coun- 
try. 

Among  good  fiction,  sellers  are,  "The 
Last  Shot,"  by  Frank  Palmer;  "The 
Perch  of  the  Devil,"  by  Gertrude  Ather- 
ton,  and  Mrs.  Humphrey  Ward's  latest 
book,    "Delia    Blanchflower. " 

Hallowe'en  business  has  been  rather 
disappointing,  though  many  dealers 
cleaned  up  their  stocks,  which  were 
mostly  small  stuff,  selling  at  10  and  20 
cents.  Although  people  are  inclined  to 
be  economical,  they  did  not  altogether 
deny  their  children  these  things.  There 
was  nothing  very  new  for  Hallowe'en 
this  year. 

Many  dealers  are  anticipating  a  drop 
of  at  least  25  per  cent,  in  their  Christmas 
business  this  year.  Travelers  insist  that 
this  will  be  a  book  year:  booksellers  say 
that  if  this  is  so,  the  books  given  will 
he  cheaper  than  usual.  A  considerable 
drop  in  greetings  is  expected,  and  calen- 
dars are  expected  to  be  cheap. 

Some  wholesalers  are  switching  their 
orders  for  lead  pencils  to  American 
firms,  and  some  to  British  ones.  These 
supplies  are  expected  now.  Until  early 
in  October,  difficulty  is  expected  in  se- 
curing certain  lines  of  colored  pencils. 
especially  red  and  blue.  Considering  the 
number  of  offices  that  closed  up  when 
the  war  broke  out.  the  stationery  busi- 
ness can  be  considered  in  fairly  good 
shape.  Office  furniture  is  about  as  badly 
hit   as  anything. 


The  Outreniont  Book  Store.  Outre- 
mont.  Que.,  has  changed  hands. 

W.  D.  Deas,  traveler  between  Mont- 
real and  Toronto  for  McFarlane,  Son  & 
Hodgson,  Ltd.,  Montreal,  has  gone  to 
Scotland  to  join  his  regiment.  His  place 
will  be  taken  by  Frank  H.  Crosby,  who 
has  been  employed  at  headquarters  for 
seven  years. 

William  Carle,  who  represents  a  Mont- 
real printing  house,  has  received  word 
that  his  son,  Private  W.  A.  Carle,  was 
killed  in  France. 

Mrs.  Maud  C.  Knight,  a  noted  Eng- 
lish authoress,  who  is  returning  from 
a  trip  around  the  world,  has  been  stay- 
ing in  Canada. 

Montreal,  Oct.  9. — The  Montreal 
Board  of  Control  has  approved  plans  for 
a  new  civic  library  to  be  erected  on 
Sherbrooke  street  East,  between  Mont- 
calm and  Reaudry  streets.  The  build- 
ing is  to  be  of  Grecian  design  and  Cor- 
inthian pillars,  will  be  114  ft.  long,  200 
ft.  deep  and  50  ft.  high. 

The  members  of  the  Montreal  Protes- 
tant school  commission  refused  to  show 
any     partiality      against       British-made 


goods  in  favor  of  Canadian-made  goods, 
taking  the  stand  that  all  British-made 
goods,  whether  made  in  Canada,  England 
or  even  in  Australia,  should  be  given  a 
preference  against  goods  made  outside 
of  the  Empire. 


TOWER-GRIFFIN    MERGER. 

News  comes  from  New  York  of  the 
consolidation  of  the  Griffin  Stationery 
Co.  with  the  Tower  Manufacturing 
and  Novelty  Company.  The  feeling  ex- 
pressed in  New  York  is  that  this  merger 
is  in  the  best  interests  of  the  trade,  and 
will  mean  that  the  old-established  Tower 
concern  will  be  more  strongly  entrench- 
ed than  e\  er. 

Walter  ('.  Griffin  returns  to  his  old 
love,  having  been  connected  with  the 
Tower  institution  tor  some  twenty-five 
years  previous  to  his  entering  the  busi- 
ness of  Fielding-Behrend  Company, 
which  later  became  the  Griffin  Stationery 
Company.  Robert  M.  Griffin,  his  brother, 
is  also  an  old  Tower  man,  and  comes  in 
with  the  new  consolidation. 

The  officers  of  the  newly-merged  com- 
pany are:  Ralph  Jonas,  president; 
Walter  C.  Griffin,  vice-president;  Simon 
Fink,  treasurer;  Robert  M.  Griffin,  assis- 
tant treasurer;  Daniel  H.  Jonas,  secre- 
tary. 

Botli  Walter  C.  Griffin  and  Robert  M. 
Griffin  will  be  elected  to  the  board  of 
directors. 

E.  C.  McKean,  a  recognized  leader 
among  the  salesmen  in  the  stationery 
trade,  and  Walter  W.  McNeal,  whose  ex- 
perience in  the  fancy  gods  line  stamps 
him  as  an  expert,  have  joined  the  sell- 
ing force  of  the  new  company. 


Among  the  volunteers  who  went  to  the 
front  representing  the  English  station- 
ery trade,  were  Charles  and  George 
Goodall,  sons  of  Montague  Goodall  of 
Goodall  &  Sons,  and  two  sons  of  Joseph 
MacNaughton,  of  Robert  Craig  &  Sons, 
of  Edinburgh. 

N.  R.  Fiebig,  assistant  secretary  of 
the  Globe-Wernicke  Co.  of  Stratford, 
Ltd.,  is  making  a  business  trip  through 
the  West  as  far  as  the  coast,  in  the  in- 
terests of  the  above  firm. 

H.  J.  Lomas  has  established  a  new 
book  and  stationery  business  in  Toron- 
to. Until  recently  Mr.  Lomas  was  in 
charge  of  the  book  department  of  the 
King  street  store  of  Wm.  Tyrrell  &  Co., 
Toronto,  and  was  in  the  employ  of  that 
firm   for  twenty-three  years. 


A  new  item  manufactured  by  a  new 
company,  is  the  Polar  desk  reminder, 
which  is  illustrated  herewith.  The 
makers  are  the  Polar  Manufacturing  Co., 
of  Philadelphia.  The  points  in  favor  of 
this  article  are  that  memos  and  appoint- 
ments are  indexed  by  dates  always  in 
place;  the  calendar  is  always  before  the 
man  at  the  desk;  the  pencil  is  ever 
handy  and  a  supply  of  blank  memo  cards 


particular  advantage  that  is  pointed  out 
is  that  the  entire  calendar  ticker  is  all 
in  plain  sight  to  be  consulted  without 
opening  drawers  or  raising  a  lid,  and  any 


A    New   Memory-Helping    Device   for  Desk 
Use. 


is  always  easily  available.  It  occupies 
little  space  and  is  a  compact,  attractive 
and   practical  desk  accessory. 

A  new  memory  aiding  device  for  desk 
use  has  just  been  brought  out  by  Hess 
&  Son,  1039  Chestnut  Street,  Philadel- 
phia, under  the  name  of  the  Hess  Calen- 
dar-Tickler, an  illustration  of  which  is 
presented  herewith.  It  consists  of  a 
cabinet,  calendar  in  day-slip  and  monthly 
guide  card  form,  and  a  stack  of  memo, 
blanks.  There  is  a  convenient  and  leai- 
cal  day-slip  arrangement,  and  it  gives 
the  month,  the  date,  the  day  of  the  week, 
the  year,  the  number  of  the  day  of  the 
year,  and  the  number  of  days  yet  to 
come.  To  the  left,  the  days  of  the 
month  past  are  printed  in  light  type,  be- 
ginning with  the  first  at  the  bottom  and 
continuing  up  to  the  current  date,  which 
is  printed  in  black.  The  rest  of  the 
monthly  slips,  ranged  one  behind  the 
other,  present  a  complete  calendar  of 
the  month.  Memos  are  filed  before  any 
desired  date  as  each  list  is  discarded.  At 
the  end  of  the  current  day  memos  are 
brought  up  automatically  for  attention. 
On  the  fore  part  of  the  cabinet  is  a  ce'- 
luloid    calendar   of   the   entire   year.      A 


Another  New  Desk  Reminder. 

slip  of  paper  or  card  can  be  filed  or  re- 
filed  under  another  date,  if  necessary, 
without  the  bother  of  rewriting. 

A  new  papeterie  of  patriotic  design 
has  been  put  out  by  W.  J.  Gage  &  Co., 
under  the  name  of  "Liberty  Linen." 
Each  sheet  bears  a  design  at  the  top,  in- 
corporating the  [Jnion  Jack,  the  tricolor 
and  the  maple  leaf,  the  Bags  being  re- 
produced in  their  proper  colors  with  the 
maple  leaf  in  gold. 

A  portable  automatic  eyelet  machine 
has  been  put  out  by  the  Elbe  File  and 
Hinder  Co.,  of  New  York,  who  are  repre- 
sented in  Canada  by  the  Toronto  Type 
Foundry.  This  machine  has  a  self-feed- 
ing device,  and  by  pressing  the  handle, 
punches  the  paper,  feeds  the  eyelet  and 
binds  the  sheet  in  one  operation,  binding 
from  two  to  twelve  ordinary  letter 
papers  at  the  one  time.  The  principal 
feature  of  this  machine  is  the  magazine 
strip  that  contains  the  eyelets.  The  eye- 
lets to  be  used  are  always  furnished 
with  these  strips  already  filled  and  con- 
sequently are  always  ready  for  use. 

Those  who  are  accustomed  to  seal 
their  letters  with  wax  will  welcome  the 
advent  to  this  market  of  the  Georgian 
sealing  set  because  of  its  utility,  its  com- 
parative cheapness,  and  the  neat  and 
compact  manner  in  which  it  is  put  to- 
gether. The  set  consists  of  an  oil  lamp 
(or  wax  candle,  depending  on  the  price), 
a  good  supply  of  sealing  wax  balls,  about 
36 


the  size  of  pills,  large  enough  to  seal  an 
envelope ;  a  crucible  for  melting  wax, 
and  a  seal,  bearing  impress  of  a  thistle, 
rose,  shamrock,  or  any  initial.  The  wax 
is  made  in  many  colors,  and  the  color 
of  the  box  indicating  the  color  of  the 
wax.  The  sets  are  made  in  two  styles — 
one  with  candle  selling  at  75c,  and  an- 
other witli  oil  lamp  retailing  at  $1.50. 
The  more  expensive  set  has  a  leatherette 


A    Hand;    Sealing    Bet. 

case;  the  crucible  has  a  wooden  handle, 
and  there  are  about  twice  as  many  wax 
balls.  The  difference  between  the  two 
sets  is  sufficient  to  warrant  the  higher 
price.  They  are  the  product  of  a  Brit- 
ish firm,  and  are  being  placed  on  the 
market  by  John  Dickinson  &  Sons,  of 
Montreal. 

Stixit  is  a  combination  of  paste  and 
glue  containing  so  little  moisture  that 
the  makers  claim  for  it  that  it  will  not 
wrinkle  the  thinnest  paper.  It  is  put 
out  by  the  Prang  Co.  in  tin  containers 
and  in  a  collapsible  tube. 

A  new  material  for  crepe  paper 
work  is  crepe  lustre  paper  introduced 
by  the  Dennison  Mfg.  Co.,  and  the 
makers  say  that  this  new  material  pro- 
duces wonderful  results  in  table  decora- 
tion, customes,  booths,  flowers  and  all 
sorts  of  art  work.  It  is  sold  in  a  packet 
fold.  The  paper  is  10  feet  long  and  20 
inches  wide. 

A  new  item  in  the  Lotus  Lawn  Series 
of  Warwick  Bros.  &  R  utter  is  initial 
correspondence  cards  and  papeterie,  con- 
taining 25  gilt  embossed  initial  cards 
and  25  envelopes  to  match; 


BOOKSELLER     AND     STATIONER 


37 


A  new  article  put  out  by  the  Copp, 
Clark  Co.,  is  the  "Lily"'  sanitary  drink- 
ing cup  dispensing-  machine,  this  firm  be- 
ing wholesale  distributors  in  Canada 
for  the  makers,  the  Public  Service  Cup 
Company,  of  Ottawa. 

Under  the  name  of  the  Novo  a  new  and 
lower  priced  package  sealing  machine 
has  been  put  out  by  the  Reliable  Gum 
Tape  Co.,  of  Brooklyn.  The  sealing  of 
packages  by  this  method  is  rapid  and  in- 
stantaneous, and  the  tape  adheres  to  the 
package  without  any  rubbing  or  waiting 
for  it  to  dry.  Arguments  in  its  favor 
put  forth  by  the  manufacturers  are  that 
there  is  no  string  to  become  untied,  no 
rubber  band  to  slip  and  no  sealing  wax 
to  break.  In  addition  to  their  use  in 
retail  stores,  it  is  pointed  out  that  they 
can  be  sold  for  use  in  factories,  print 
shops,  laundries  and  other  establish- 
ments. 

A  timely  item  which  has  just  been  in- 
troduced by  Buntin.  Gillps  &  Co..  of 
Hamilton,  is  a  paper  tissue  table  nap- 
kin,  t lie  design   being  a   British    flag. 

Two  new  items  bein°'  shown  by  Buntin, 
Gillies  &  Co.,  of  Hamilton,  are  two  new 
packages  of  white  tissue  paper,  designed 
to  retail  at  10  and  15  cents,  saving  time 
and  trouble  in  wrapping  up  parcels  and 
reaching  the  customer  in  a  thoroughly 
good   condition. 

Several  interesting  new  patriotic  num- 
bers have  just  been  put  out  in  Goodall's 
playing  cards.  One  design,  in  the  Salon 
fifty  cent  series,  shows  the  flags  of  the 
different  allied  nations  with  a  central 
shield  bearing  the  motto,  ''For  King  and 
Country."  Tn  the  Imperial  Club  series, 
one  new  issue  shows  a  typical  British 
soldier  and  another  a  British  tar,  these 
cards  to  be  known  under  the  names  of 
"The  Army"  and  "The  Navy." 

A  new  edition  of  the  line  of  crayons 
put  out  by  the  Prang  Co.  of  New  York,  is 
their  Tempera  series  of  colors.  The  same 
firm  has  published  a  series  of  standard 
color  charts  providing  a  standard  by 
which  school  children  can  work.  There 
are  eight  charts,  as  follows:  1.  Shows 
the  primary  color.  2.  The  binary  colors. 
3.  Normal  colors  and  tints.  4.  Normal 
colors,  tints  and  shades.  5.  Comple- 
mentary colors  and  neutral  grey.  6. 
Primary  colors,  binary  colors  and  hues 
and  analogous  color  schemes.  7.  Colors 
in  full  intensities,  grayed  colors.  8. 
Colors  in  one-half  and  one-fourth  inten- 
sities, monochromatic  color  schemes,  an- 
alogous color  schemes  and  complemen- 
tary  color   schemes. 

The  introduction  of  these  charts  is  the 
outcome  of  the  movement  on  the  part 
of  art  teachers  for  instruction  in  the 
fundamental  principles  of  color  from  a 
scientific  basis.  There  seems  to  be  a 
decided  reaction  against  the  dabbling  in 


color  that  has  been  permitted  for  many 
years.  In  addition  to  these  color  charts 
the  Prang  Co.  announces  a  series  of 
outline  color  charts  printed  on  water 
color  paper.  They  will  contain  the 
printed  outlines  of  the  color  spaces  to  be 
filled  in  by  the  pupils,  together  with  all 
titles  and  other  text  matter  which  it 
would  lie  difficult  for  the  children  to 
learn. 


Showing  Design  of  a   new  Tablet  put  out 
by  the  Copp,  ('lark  Co. 


A  new  series  of  pastel  crayons  has 
been  introduced  to  the  trade  and  are 
known  as  the  Prang  Extra  Soft  Pastels, 
obtainable  in  216  different  shades.  Three 
special  sets  of  25  assorted  colors  are 
put  up  in  wooden  boxes  as  a  portrait  set, 
a  landscape  set,  and  a  background  set, 
and   there  is  also  an   assortment  of   ten 


colors   in    a    wooden    box   for   students' 
and  teachers'  use. 

A  new  parcel  post  scale,  introduced  by 
Buntin,  Gillies  &  Co.,  illustrated  here- 
with, has  proven  a  boon  to  shippers.  It 
has  a  double  beam  with  a  capacity  of  15 
pounds;  one  beam  marked  2  oz.  to  10  lbs. 


New  I'm <•(  l  Post  Scale. 


the  other  '  •_>  oz.  to  5  lb.  With  each  scale 
is  a  card  showing  the  different  rates  of 
postage  mi  parcels.  The  scale  is  strong- 
ly built  and  well  finished. 

A  new  pen  added  to  the  line  of  A.  R. 
MacDougall  &  Co.  's  ' '  Aromac ' '  fountain 
pens  is  a  screw-propelling  safety.  One 
turn  propels  the  pen  nib  in  readiness  for 
writing,  and  one  turn  returns  it  and  re- 
moves the  cap  in  one  operation. 

It  is  interesting  to  observe  that  the 
Haines  Color  Photo  Co..  Conneaut,  0., 
have  begun  the  manufacture  of  post 
cards  and  large  panoramic  views  by  the 
same  process  as  that  used  for  the  manu- 
facture of  post  cards  and  views  that 
were  previously  imported  from  Germany. 
They  are  printed  from  glass,  and  in  the 
case  of  the  post  cards  they  are  repro- 
duced 2")  cards  on  a  sheet,  the  method 
of  reproduction  being  a  special  process 
requiring  a  special  press. 

Observe  the  ar- 
rangement of  ribbon 
tyings  and  the  Xmas 
ta<j  inserted  in  the 
papeterie  illustrat- 
ed herewith,  which 
is  one  of  this  year's 
number  of  Gage  V 
holiday  boxes.  These 
boxes  are  manufac- 
tured in  the  Kin- 
leith  Mills,  owned 
by  W.  J.  Gage  & 
Co..  and  they  have 
been  putting  forth 
extra  efforts  with 
these  goods  antici- 
pating that  boxed 
stationery  as  suit- 
able holiday  gifts 
would  he  more  in  de- 
mand than  ever. 


=  kAV 


A  Journey  Through 
the  Canadian  West 

Toronto    Publisher  Gives    His 
Impressions  For  The  Bene- 
fit of  The  Readers  of 
Bookseller     and 
Stationer. 

Editor's  Note. — A  conversation  with  S.  B. 
Gundy  upon  his  return  from  a  recent  trip 
through  the  Canadian  West  to  the  coast, 
brought  out  points  of  so  interesting  a  nature 
that  Mr.  Gundy  was  requested  to  set  his  im- 
pressions on  paper  for  the  benefit  of  the  read- 
ers of  Bookseller  and  Stationer,  and  we 
are  sure  they  will  join  in  expressing  appre- 
ciation to  Mr.  Gundy  for  presenting  this  view 
of  the  West  and  his  evidence  as  to  the  essential 
soundness  of  that  great  country. 

Twenty  years  ago  I  had  the  pleasure 
of  a  journey  through  Western  Canada 
to  Vancouver  and  Victoria.  They  were 
a  genial  lot  in  the  West;  everybody 
knew  everybody  else,  and  all  went  merry 
as  a  marriage  bell.  They  may  have  had 
dreams  of  future  greatness,  but  they  did 
not  impart  them  to  me.  We  went  fishing 
instead. 

Ten  years  ago,  I  visited  these  same 
towns.  There  were  people  in  en  eh  city 
that  some  of  the  others  did  not  know ; 
it  was  dawning  on  most  of  them  that 
the  West  was  a  great  country,  and  there 
was  a  thinly-veiled  feeling  of  pit}'  for 
us  poor  Eastern  chaps  who  were  plug- 
ging' along. 

I  have  just  returned  from  these  same 
cities.  While  their  dreams  have  come 
true,  and  whilst  we  must  acknowledge 
their  magnificent  optimism  and  courage, 
the  evidence  of  which  greets  you  at 
every  hand,  I  am  impressed  with  the 
fact  that  "  Wallingford"  has  been 
working  overtime,  and  has  left  a  good 
deal    of   demoralization    in   his   train. 

The  fittest,  however,  survive. 

My  observations  were  limited,  in  a 
measure,  to  the  booksellers,  for  naturally 
they  were  my  objectives;  but  conditions 
which  they  face  are  more  or  less  com- 
mon to  all  trades  and  callings.  What  do 
T  find? 

In  every  instance,  where  intelligent 
application  is  being  given  to  the  work  in 
hand,  and  where  the  work  in  hand  has 
not  been  made  subservient  to  all  kinds  of 
fool  schemes  of  the  "(ret-Rich-Quick- 
Wallingford"  order,  I  was  greeted  by 
prosperous,   confident,  genial    merchants, 


seated  at  their  desks,  from  which  they 
could  command  a  good  view  of  the  en- 
tire store,  where  intelligent  and  cour- 
teous clerks  arranged  the  latest  war 
books,  or  dusted  the  piles  of  "best  sell- 
ers." Are  they  down-hearted?  Decided- 
ly no.  These  are  they  whom  the  pub- 
lishers and  wholesalers  tide  over  with 
joy,  when  a  pinch  comes,  for  their 
lamps  are  trimmed  and  burning.  The 
cash  received  from  the  sales  in  their 
stores  in  good  times  has  not  been  in- 
vested in  "Trafalgar  Squares"  and 
"Rosedales"  miles  from  the  city  limits, 
but  have  returned  in  part  to  the  whole- 
sale firms  who  supplied  the  goods,  the 
surplus  being  set  aside  for  the  "rainy 
day"  which  surely  arrived  with  thun- 
der this  fall.  These  men  are  the  leaven; 
and  I  found  them  in  every  city  I  vis- 
ited. They  may  be,  in  some  cases,  com- 
pelled to  ask  for  extended  lime  on  pay- 
ments. How  can  it  be  otherwise  when 
they,  in  turn,  extend  credit?  But  they 
are  all  right;  they  have  not  been  building 
on  the  sands,  and  are  to-day  taking  full 
advantage  of  the  opportunity  presented 
by  the  war  literature,  train  loads  of 
which  are  being  brought  forth  by  the 
present  upheaval. 

What  of  the  others? 

Too  easy  credit,  and  extensions  grant- 
ed without  full  investigation  in  many  in- 
stances,   bv    the    wholesale    houses,    have 


led  to  their  undoing,  for  they  have  been 
the  prey  of  fakirs,  and  their  surplus 
capital  and  the  cash  received  from  the 
sale  of  their  merchandise  have  been  di- 
verted  into  other  channels. 

In  place  of  the  cosy  office  and  the 
prosperous-looking  staff,  you  are  con- 
fronted by  a  hard-working  Chief  near 
the  front  door;  looking  past  him,  you 
see  the  clerks  arranging  least  year's  re- 
prints with  a  bored  air,  and  you  are 
made  aware  at  once  of  a  difference.  You 
can  almost  hear  the  crinkle  of  the  oil 
share  certificates,  and  the  rustle  of  the 
quarter  section  drawings;  corner  lots 
miles  from  anywhere  have  been  pur- 
chased in  place  of  an  attractive  stock 
of  stationery  ami  up-to-date  literature. 
These  men  are  the  "Jeremiahs"  of  the 
West    to-day. 

What    of   the    exploiters? 

The  collapse  of  the  boom  marks  the 
departure  of  the  parasite,  and  the  fakirs 
wiggle  away;  the  diamond  shirt-front, 
disappears  with  the  large  gold  fob,  and 
the  West  is  thus  being  purified.  It  has 
been  a  happy  hunting-ground,  but  now 
the  real  merchant  will  come  into  his 
own. 

No  one  with  a  vestige  of  imagination 
can  come  back  frrm  the  West  a  pessi- 
mist. 

S.    B.    GUNDY. 

October    28,    1914. 


Bookseller  and  Stationer's  Record  of 
Best  Sellers 


CANADIAN     SUMMARY. 

Fiction. 

1.  Eyes    of    the    World.      Harold    Bell 

Wright    130 

2.  Bambi.      Marjorie    Benton    Cooke..       40 

3.  Wall    of     Partition.      Florence     L. 

Barclay   36 

4     The  Twenty- Fourth  of  June.    Grace 

Bj.    Richmond    

The    Auction    Block.      Rex    Beach  32 

5.  The    Inside    of   the   Cup.      Winston 

Churchill    30 

6.  The   t'lean    Heart.     A.    S.    M.    Hut- 

chinson           24 

Non-Fiction. 
1.    .Secrets   of   the  German   War   Office. 

Juvenile. 
1.     The    Wonder    Book    of    Soldiers. 

BEST  SELLERS  IN  UNITED  STATES. 

1.  The    Eves    of   the    World.      Harold    Bell 

Wright. 

2.  The   Auction    Block.     Rex   Beach. 


3.  The  Prince  of  Graustark.     George  Barr 

MeCutebeon, 

4.  The      Hidden       Children.      Robert      W. 

Chambers. 

">.     Little    Eve     Edgarton.      Eleanor    Hallo- 
well    Abbott. 

6.     Pollyanna.     Eleanor  H.   Porter. 

PIBLISHERS'   BEST    SELLERS. 

Cassell    &    Co.  :— 

1.  Imperial    Germany. 

2.  The    TTnspeak:ible     Prussian. 

3.  The   Life   of   Lord    Roberts. 
The   Copp,   Clark   Co.: 

1.  Little   Eve   Edgarton. 

2.  The   Way   of  the  Strong. 

3.  The  Sergeant   of  Fort  Toronto. 
McClelland,   Goodchild    and    Stewart: — 

1.  Secrets    of   the  German    War   Office. 

2.  The    Rrift. 

3.  The  Clean    Heart. 
Thomas    Nelson   &    Sons: — 

1.  The  Anglo-German   Problem. 

2.  The   Atlas   of  the  War. 

3.  The    Mainsprings    of    Russia. 


38 


BOOKSELLER      AND      STATIONER 


39 


Of  Canadian  Interest 

News  and  Gossip  About  Our  Own  Writers,  Their    Work,  and 
Books  Concerning  Canada 


S3ME  rather  interesting'  information 
which,  peculiarly  enough,  has  not 
yet  filtered  out  to  the  general  pub- 
lic, is  being  whispered  around  the 
Briggs  House,  Toronto,  regarding  Robert 
W.  Service,  whose  new  novel  "The  Pre- 
tender," will  be  issued  by  that  firm 
very  shortly. 

It  appears  that  previous  to  the  out- 
break of  the  Balkan  War,  Mr.  Service, 
having  realized  sufficient  royal- 
ties on  his  four  books  of  Poems 
and  his  novel  "The  Trail  of  '98 " 
to  keep  him  in  comfort  for  his 
remaining  years,  that  is  in  the 
comfort  a  frugal  Scot  such  as 
Service  is  would  require,  started 
off  to  see  something  of  the  Con- 
tinent. It  is  quite  well-known 
that  he  was  in  the  middle  so  far 
as  he  could  get,  of  the  fighting  in 
the  Balkan  War,  presumably  with 
a  view  to  picking  up  local  color 
for  another  novel.  The  Romance, 
however,  came  a  little  later,  for 
the  story  tells  that  when  in  Paris, 
on  a  fete  day,  Service  was  watch- 
ing the  procession  from  a  balcony 
of  his  hotel  he  saw  below  him  two 
comely  French  maidens,  who 
were  being  somewhat  buffeted  by 
the  crowd,  and,  being  incidental- 
ly attracted,  invited  them  to 
share  his  balcony.  It  would 
scarcely  be  expected  that  a  love 
affair  would  develop  between  a 
Parisienne  from  a  provincial 
town  and  a  young  Canadian  Scot, 
neither  of  whom  could  under- 
stand the  other's  language,  but  as 
is  well-known,  the  unusual  hap- 
pens in  real  life  even  oftener 
than  it  does  in  fiction  and  did  so 
in  this  case.  Mr.  Service  it  seems 
persisted  in  seeing  more  of  the  young 
woman,  matters  developed  in  a  most 
healthy  way,  and  after  a  little  time  the 
Canadian  author  proposed  and  was  ac- 
cepted. Of  course,  his  fame  nor  the 
knowledge  of  his  quite  respectable  for- 
tune had  not  then  filtered  into  France, 
and  the  story  tells  that  Mr.  Service  kept 
these  things  "locked  up  in  his  own 
heart"  so  that  the  matter  must  have 
been  purely  and  simply  a  love  affair. 
When  one  of  his  friends  saw  the  author 
several  months  ago,  the  couple  were  liv- 
ing most  happily  in  a  garret  in  the  Latin 
Quarter  of  Paris  and  even  yet  could  not 
speak  one  another's  language  fluently. 

Under  these  circumstances  it  will  not 
be  wondered  at  that  Mr.  Service's  forth- 
coming novel  does  not  deal  with  the  Bal- 


kan War,  as  was  to  be  expected,  but 
rather  with  literary  life  in  Paris.  It  is 
said  that  the  story  may  include  in  a 
masked  form,  of  course,  some  incidents 
of  the  foregoing  history.  The  author's 
publishers  have  been  frantically  trying 
to  get  in  touch  with  him  for  some  little 
time  but  without  success,  and  indirectly 
it  is  learned  that  Mr.  Service  is  at  the 
front    in   France,  whether  on  active  dutv 


ROBERT   W.   SERVICE. 

or  picking  up  local  color  for  still  an- 
other novel,  is  not  known.  If  the  latter 
is  the  case  we  may  look  for  some  pic- 
turesque material  vividly  descriptive  of 
actual  conditions  after  a  little  time. 

Love  in  the  lumber  woods  is  the  theme 
of  Theodore  Goodrich  Roberts'  new  tale 
of  the  New  Brunswick  woods,  entitled: 
"Jess  of  the  River."  Jess  is  the 
daughter  of  "Chief  Morgan,"  who  lived 
along  the  Grand  Bend  in  New  Bruns- 
wick, and  who  describes  himself  as  "a 
landowner,  private  gentleman,  and  sort 
of  honorary  chief  of  the  Malislets. " 
Archie  McElroy,  whose  father  had  won 
fame  as  a  soldier  of  the  Black  Watch, 
but  was  otherwise  unsuccessful  in  mak- 
ing a  livelihood  as  a  civilian,  had  been 
given  a  clerkship  by  Marsh  &  West,  lum- 
bermen, and  had  spent  the  winter  in  the 


Grand  Bend  country  superintending  the 
operations  of  three  camps.  River-driving 
time  finds  him  with  a  jam  on  his  hands, 
and  "Jess  of  the  River"  is  nearly 
drowned  in  attempting  to  break  this  jam, 
which  for  some  reason  or  other  had  been 
caused  by  her  uncle,  "Chief"  Morgan. 
There  are  some  perplexing  passages  in 
the  relationship  of  the  two  leading  char- 
acters before  the  love  tangle  is  finally 
straightened  out.  Old  Hedlty  Bean,  the 
whiskey  smuggler,  who  carried  his  wares 
to  the  men  of  the  drives  and  camps, 
crosses  the  stage  of  the  story  frequently, 
and  has  many  amusing  adventures.  As  a 
light  outdoor  romance  the  book  is  fairly 
successful. 


"Among  the  Canadian  Alps,"  pub- 
lished by  the  John  Lane  Co.,  Lawrence 
J.  Burbee  has  produced  a  work  of  de- 
scription and  travel  in  the  Canadian 
Rockies. 


Norman  Duncan's  story  of  this  seTrsoj| 
is  called  "The  Bird  Store  Man."  This 
time  he  has  given  ships,  and  seas,  and 
northern  (dimes  a  wide  berth,  and  has 
turned  inland — into  the  heart  of  a  great 
city — only  to  prove  himself  as  much  at 
borne  as  when  ranging  wider  areas.  Mr. 
Duncan's  hook  is  now  being  published 
by  Revell. 


The  Canadian  Annual  Review  for  1913, 
by  J.  Castell  Hopkins,  which  appeared 
recently,  deals  fully  with  the  financial 
situation,  rational  development,  Domin- 
ion and  Provincial  politics,  transporta- 
tion interests,  Canadian  literature  and 
journalism.  A  complete  list  of  the  Can- 
adian books  is  given  with  reviews  of 
some  of  the  more  notable  works. 


"Seeds  of  Time"  is  a  new  volume  of 
travel  by  Janey  Canuck  (Mrs.  Arthur 
Murphy,  of  Edmonton).  Another  new 
book  by  a  Canadian  writer  is  "Those 
Who  Have  Come  Back,"  a  series  of  little 
biographies  of  men  and  women  who  have 
redeemed  themselves  from  drugs,  alcohol 
and  other  vices.  The  author  is  Peter 
Macfarlane. 


"The  Canadian  Bush,"  by  F.  C. 
Cooper,  published  by  Heath  Cranton  & 
Ouseley,  Ltd.,  of  London,  gives  an  in- 
teresting account  of  the  life  of  an  en- 
gineering pioneer,  and  is  practically  a 
diary  of  the  author's  experiences  when 
assisting  in  cutting  the  great  transcon- 
tinental railroad  of  Canada.  His  criti- 
cisms are  candid  and  his  outlook  is  a 
broad  one.  Without  ascending  to  any 
High  literary  altitude,  the  book  is  of  in- 
terest from  cover  to  cover,  the  letter- 
press being  ably  supported  by  16  photo- 
graphic illustrations. 


40 


BOOKSELLER      AND      STATIONER 


In  the  course  of  an  interesting  con- 
versation with  Bookseller  and  Stationer 
recently,  H.  M.  Nelson,  author  of  "Pro- 
motion Ballads,"  said  he  considered  as 
one  of  the  most  interesting  persona  of 
the  present  day,  the  man  who  makes  a 
business  of  securing  a  living  regardless 
of  earning  it.  To  these  men,  lie  said,  we 
are  indebted  for  ingenious  inventions 
and  schemes  whereby  such  "unearned'' 
livings  may  be  made  possible.  Speaking 
of  bis  book,  which  has  just  been  pub- 
lished by  William  Briggs,  the  author 
said  that  these  interesting  types  are  seen 
at  their  best  around  a  community  where 
great  mineral  wealth  is  known,  and  ac- 
cordingly the  scenes  for  the  ballads  are 
laid  in  rich  mining  regions  in  the  midst 
of  the  boom  and  depict  thrilling  experi- 
ences  of  millionaires  in  the  making. 
Mining  men,  promoters  and  those  who 
have  been  nipped  in  "get-rich-quick" 
schemes,  should  be  interested  in  this 
new  book.  The  author  has  spent  some 
years  in  the  north,  and  lias  given  the 
benefit  of  some  of  his  own  experiences. 
happy  and  otherwise,  in  these  poems, 
which  are  certainly  unique  alter  their 
own  fashion.  He  gives  evidence  of  a 
fair  acquaintance  with  the  schemes, 
plans  and  personalities  of  the  subjects 
he  treats. 


GEORGE    V.    MILLNER 

Author    of    "The    Sergeant    of    Fort    Toronto," 

is  a  member  of  the  Toronto  post  office  staff. 

An  especially     interesting     announce- 
ment   by      McClelland,      Goodehild      and 

Stewart,  is  the  "Life  and  Times  of  Lord 
Strathcona,"  by  W.  P.  R.  Preston,  which 
is  to  appear  in  November. 


The  new  Canadian  edition  of  Coffin's 
Interest  Tables  has  just  been  brought 
out  by  the  Copp,  Clark  Co.  Tn  addition 
to  the  interest  tables  themselves  there 
are  tables  of  values  of  foreign  coins  in 
Canada,  business  forms  and  business 
laws  in  daily  use  and  Canadian  Parcel 
Post  Regulations. 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


A  school  text-book,  recently  copy- 
righted by  W.  J.  Gage  &  Co.,  Limited,  is 
a  handbook  to  the  Dominion  high  school 
arithmetic. 


.An  expression  of  opinion  that  is  at- 
tributed to  Arthur  Stringer  is  that  poets 
are  like  Indians — the  only  good  ones  are 
I  he  dead  ones. 


"The  Land."  a  play  of  character  in 
one  act,  with  five  scenes,  is  the  title  of  a 
book  copyrighted  by  Andrew  McPhail, 
of  Montreal,  on  the  22nd  of  September. 


It  is  interesting  to  note  that  a  new 
play,  based  on  Louis  Joseph  Vance's 
novel.  "The  Lone  Wolf."  has  just  been 
produced  for  the  first  time  in  New  York, 
with  Lou  Tellegen  as  the  star. 


A  book  of  war  verse,  published  under 
the  name  of  "The  Glories  and  Horrors 
of  War,"  the  author  being  T.  R.  Gaines, 
of  Montreal,  is  issued  by  the  War  Pub- 
lishing Co. 


"After  Dinner  Stories"  is  the  name 
of  a  new  volume  published  by  McClel- 
land, Goodehild  &  Stewart,  and  includes 
stories  told  by  over  150  favorite  famous 
men,  including  King  George  and  Premier 
Asquith. 


Within  a  few  days  McClelland,  Good- 
child  &  Stewart  will  issue  Theodore 
Roosevelt's  volume.  "Through  the 
Brazilian  Wilderness."  Another  book 
down  for  November  publication  by  this 
house  is  Arnold  Bennett's  "The  Log  of 
the  Belsa,"  a  new  travel  book  through 
Kurope. 


A  practical  household  volume  is  being 
brought  out  by  McClelland,  Goodehild  & 
Stewart  under  the  title  of  "The  Pure 
Food  Cook  Book,"  compiled  by  Mildred 
Maddocks,  editor  of  Good  Housekeeping 
Magazine.  There  is  an  introduction  by 
Harvey  W.  Wiley,  M.D.  The  aim  of  this 
book  is  to  show  just  how  to  buy  and  just 
how  to  cook. 


Immediately  following  the  six  best  sel- 
lers, as  given  in  the  monthlv  bulletin  of 
Baker  &  Taylor,  are  the  following  books 
in  the  order  named:  "The  Perch  of  the 
Devil,"  by  Gertrude  Atherton;  "Satur- 
day's Child,"  Kathleen  Norris;  "The 
Twenty-fourth  of  June,"  Grace  S.  Rich- 
mond; and  "The  Raft,"  by  Coningsby 
Dawson. 


A  strong  story  of  contrast  is  George 
Gibbs'  novel,  "The  Flaming  Sword."  It 
sets  forth  the  experience  of  a  young  man 
in  love  with  two  women  of  distinctly 
opposite  types — a  show  girl  and  the  in- 
nocent, unsophisticated  daughter  of  a 
lighthouse  keeper — and  is  full  to  the 
brim  with  dramatic  situations. 


According  to  reports  read  at  the  Con- 
gress of  Associated  Book  Dealers  of 
Germany,  at  Leipsig,  the  German  produc- 
tion of  books  during  1913  reached  the 
total  of  35,078  separate  works,  a  slight 
gain  over  the  previous  year,  and  an  in- 
crease of  10,000  since  1901. 


The  book  reported  as  being  in  the 
greatest  demand  in  the  New  York  Public 
Library  during  the  week  of  October  14 
was  Bernhardi's  "Germany  and  the 
Next  War,"  followed  in  the  order  named 
by  Muensterberg's  "War  and  America," 
Antin's  "The  Promised  Land,"  Charles 
Misalliang  and  Craves'  "Sequence  of 
the  German  War. " 


"The  Island  of  Make  Believe,"  by 
Blanche  Wade,  is  a  new  juvenile  book  to 
be  brought  out  shortly  by  the  Page  Co., 
of  Roston.  The  story  is  really  a  resume 
of  the  different  ways  in  which  little 
people  can  entertain  themselves,  but  the 
ideas  are  woven  into  a  fanciful  and 
pleasing  tale,  which  is  particularly  in- 
tended for  children  whose  imagination 
has  not  been  developed. 


It  is  Winston  Churchill's  opinion  that 
the  American  public  is  continually  read- 
ing  better  books  and  that  the  type  of 
author  who  "writes  down"  to  it  is 
doomed  to  extinction.  "My  belief  in  the 
American  public  as  a  reading  public  is 
strong,"  he  says.  "I  think  it  is  a  grow- 
ing public,  and  T  am  fortified  in  that 
opinion  by  the  letters  T  receive  from  per- 
sons in  every  walk  of  life." 


"How  to  Teach  Drawing"  is  the  title 
of  a  new  book  which  has  just  been  pub- 
lished by  the  Prang  Co.,  of  New  York. 
It  is  intended  as  a  teachers'  manual  to 
be  used  in  connection  with  class  room 
practice,  and  contains  suggestions  for 
landscape  drawings,  nature  drawings, 
object  drawing,  figure'  drawing,  animal 
drawing  and  design,  together  with  a  glos- 
sary of  art  terms  and  a  chapter  on  a 
practical  color  theory,  which  should 
prove  exceptionally  valuable  owing  to 
the  increased  interest  in  the  scientific 
teaching  of  color. 


BOOKSELLER      AND      STATIONER 


41 


Lieut.  Clay,  who  was  assistant  editor 
of  the  Macmillan  educational  publica- 
tions, who  is  a  member  of  the  4th  Hus- 
sars, is  now  at  the  training  camp  at 
Curragh,  Ireland,  as  an  instructor. 


Among  Gundy 's  books  of  interest, 
considering  the  crisis  in  Europe,  are  the 
following: — "Historical  Atlas  of  Mod- 
ern Europe,"  "Outlines  of  Modern  His- 
tory," "The  Two  Hague  Conferences," 
and  a  new  juvenile  story,  "A  Hero  of 
Liege,"  a  story  of  the  great  war,  by 
Herbert  Strang. 


Interesting  new  issues  in  the  line  of 
Oxford  Bibles  are  two  small  Bibles  and 
a  New  Testament,  each  being  bound  in 
khaki  leather  with  a  Union  Jack  em- 
bossed in  gold  on  the  title  page  of  the 
cover.  They  are  designed  for  presenta- 
tion to  soldiers  going  to  the  front.  The 
Testament  is  printed  on  India  paper  and 
is  a  most  attractive  and  compact 
volume. 


Henry  Van  Dyke's  new  volume  of 
poems,  entitled  "The  Grand  Canyon  and 
Other  Poems,"  is  being  brought  out  by 
the  Copp,  Clark  Co.  Other  interesting 
titles  on  this  firm's  autumn  list  are 
"Nat  Goodwin's  Book,"  with  memoirs 
forming  one  of  the  most  remarkable 
autobiographies  ever  written;  "Iceland: 
Horseback  Tours  Through  Sagaland," 
by  W.  S.  C.  Russell;  Metcalfe's  "New 
Complete  Auction  Bridge,"  illustrated 
with  64  diagrams  of  different  deals,  etc., 
and  "What  An  Advertiser  Should 
Know,"  by  Henry  C.  Taylor,  a  com- 
panion volume  to  the  same  author's 
"What  a  Salesman  Should  Know." 


Now  that  the  first  few  volumes  of  the 
Bobbs-Merrill  new  popular  50-cent  fic- 
tion are  out,  it  will  be  interesting  to 
watch;  the  success  of  this  new  departure 
in  book  publishing.  The  novels  are  new 
and  not  reprints;  they  have  an  average 
length  of  .'100  pages,  are  printed  in  clear 
type,  have  pictorial  jackets  and  are  not, 
as  one  would  imagine  from  the  price,  the 
work  of  worthless  hack  writers.  It  re- 
mains to  be  seen  what  effect,  if  any, 
these  books  will  have  upon  the  standard 
$1.25  novel,  and  whether  book  buyers, 
accustomed  to  associate  a  50-cent  price 
with  a  paper  back  or  a  reprint,  will  over- 
come their  natural  prejudice  and  buy 
the  books  in  any  quantity. 


Eleanor   Halliwell    Abbott,   author    of 

"The  White  Linen  Nurse"  and  "Molly 
Make-Believe,"  has  written  another  fine 
story  in  "Little  Eve  Edgarton,"  which, 
it  will  be  observed,  is  already  in  the  list 
of  the  best  sellers  of  the  publishers,  the 


Copp  Clarke  Co.  Little  Eve  is  rather 
an  unconventional  young  woman  and  the 
fashionable  people  at  a  summer  hotel 
where  she  too  is  staying  ignore  her  be- 
cause of  her  unusual  manner  and  the 
<iueer  clothes  she  wears.  She  saves  the 
life  of  a  young  man  who  was  struck  by 
lightning  while  out  riding  with  her,  and 
it  turns  out  that  he  finds  himself  thun- 
derstruck in  more  ways  than  one.  He 
had  expected  to  be  bored,  but  found  the 
elusive  charm  of  Little  Eve,  the  most  de- 
sirable thing  in  the  world.  Obstacles 
in  their  way  by  reason  of  objections  by 
1'is  family  and  the  plans  of  her  eccentric 
father,  but  add  to  the  zest  of  the  tale. 


BOOK  TRADE  NOTES. 

The  publisher's  profits  from  the  sale 
of  "Why  We  Are  At  War,"  published 
by  Gundy,  are  to  go  to  the  fund  for  the 
relief  of  the  Belgian  refugees. 

E.  I.  Boyd,  manager  of  ''assell  &  Co., 
who  is  .just  hack  from  Montreal  and  Ot- 
tawa, has  a  satisfactory  report  to  make 
regarding  the  state  of  trade  in  those 
cities   particularly    in   Ottawa. 

S.  I!.  Watson,  head  of  the  Canadian 
house  of  Thomas  Nelson  &  Sons,  has  just 
returned  from  a  trip  to  the  Canadian 
West.  He  found  the  booksellers  as  a 
general  rule  so  taken  up  with  the  sale 
of  war  hooks  that  they  occupied  most  of 
their  time  lo  the  exclusion  of  other 
books.  Mr.  Watson,  speaking  to  a  rep- 
resentative of  Bookseller  and  Stationer. 
said  he  believed  the  extra  interest  creat- 
ed by  war  publications  would  extend  the 
general  interest  in  hooks  and.  consequent- 
ly prove  permanently  beneficial  to  the 
hook   trade. 

m 

BOOK   LISTS    RECEIVED. 

"Make  this  a  hook  Christmas"  is  the 
slogan  printed  in  large  type  occupying 
more  than  half  of  the  title  page  of  the 
new  list  just  issued  by  McLeod  &  Allen. 

An  interesting  announcement  list  of 
fall  publications  comes  from  Stewart  & 
Kidd  Co.,  of  Cincinnati,  including  a 
wealth  of  volumes  on  history,  travel, 
biography,  poetry,  the  drama,  moral  up- 
lift and  technical  subjects. 

The  House  of  Cassell  has  put  out  an 
attractive  young  folk's  catalogue,  com- 
prising 32  pages,  with  color  reproduc- 
tions of  some  of  the  illustrations  in  dif- 
ferent books.  The  list  is  one  that  should 
prove  an  effective  sales  help  for  book- 
sellers in  the  holiday  trade  season. 

The  latest  issue  of  the  Riverside  Bul- 
letin, the  house  organ  of  Holton,  Mif- 
flin Co.,  incorporates  the  announcements 
of  their  autumn  publications,  there  being 
a  goodly  list  of  new  fiction  and  juveniles, 
as  well  as  important  volumes  of  bio- 
graphy,   history     and    politics,    science, 


social  problems,  religion  and  philosophy, 
art,  travel  and  nature. 

The  new  book  catalogue  of  A.  C.  Mc- 
Clurg  Co.,  of  Chicago,  comprises  over  400 
pages,  being  enlivened  by  many  illustra- 
tions, including  full  page  reproductions 
in  color.  The  books  are  listed  alpha- 
betically under  their  various  subject 
headings,  and  include  everything  from 
fall  fiction  to  bibles  and  prayer  books. 


UNDESIRABLE  PUBLICATIONS. 

Ottawa,  Oct.  23.— (Special.)— The 
Customs  Department  has  prohibited  the 
importation  of  the  following  publica- 
tions as  undesirable: — "The  Vital  Is- 
sue," published  by  Francis  J.  L.  Dorl,  of 
New  York;  and  "Illustrated  Bits"  and 
"Ally  Sloper's  Half  Holiday,"  two  Brit- 
ish weeklies. 


A    New    Volland    Publication. 

MRS  ATHERTON  ON  SERIALS. 
Mrs.  Atherton  believes  that  .novels 
should  not  be  serialized  in  the  maga- 
zines. Her  latest  novel,  "Perch  iof  the 
Devil,"  appears  for  the  first  tiijne  in 
book  form,  as  did  most  of  her  bthers. 
Mrs.  Atherton  does  not,  however}  base 
her  objections  on  the  commercial!  argu- 
ment. Her  opposition  is  on  literary 
grounds.  In  a  serial  story,  she>  says, 
"there  should  be  a  curtain  just  so  often. 
This  must  spoil  the  artistic  procession  of 
the  novel,  which  is,  or  should  be,  as 
(lose  a  transcript  from  life  as  possible: 
its  interest  in  the  character  rather  than 
the  incidents — which  must  inevitably 
grow  out  of  the  characters — in  the  re- 
acting to  environment,  and  in  a  certain 
amount    of   psychological    analysis." 


LITERARY  NOTE 

"Yonder  goes  one  of  the  most  success- 
ful book  publishers  in  America.  In  one 
month  this  year  he  put  out  3,750  tons  of 
books,  and  they  went  like  hot  cakes." 

"What  sort  of  books?" 

"Telephone  books." 

"I  see.  Conversational  stuff.  It  al- 
wavs   takes."— Newark   News.  ..„. 


To  Make   This  a  Book  Christmas 

Practical   Help   for   Booksellers   from   the   Publishers,    Urging 
People  to  "Give  Books  This  Christmas." 


THE  publishers'  section  of  the 
Board  of  Trade  have  taken  practi- 
cal steps  to  make  this  "A  Book 
Christmas,"  by  engaging  an  advertising 
specialist  to  prepare  a  series  of  six  cards, 
one  of  which  is  reproduced  on  this  page. 
In  forwarding  these  cards  to  the  book- 
sellers, each  dealer  getting  a  complete 
set  of  the  cards,  a  letter  was  addressed 
to  them  with  this  opening  assurance: 
"This  is  the  Booksellers'  Year."  That 
expression  is  the  text  of  the  campaign, 
and  the  letter  points  out  that  it  is  the 


which  they  may  be  bung.     They  measure 
1 1   in.  x   14  in. 

In  sending  out  these  sets,  the  pub- 
lishers request  the  dealers  to  display  the 
cards  prominently  in  shop  and  window, 
and  they  arc  urged  to  prepare  several 
window  displays  of  books,  using  these 
cards  to  reinforce  their  appeal  to  gift- 
buyers. 

The  carrying  out  of  this  campaign 
will  assuredly  increase  very  greatly  the 

book  sales  this  Christmas. 


"Books  can  mean  much  or  little,  ac- 
cording  as  you  wish  and  choose,  but  al- 
ways they  are  an  index  of  the  giver's 
favor.  Do  not  withhold  this  year  the 
accustomed  or  unaccustomed  expression 
of  goodwill." 

•'The  estimation  of  a  book  gift  is 
never  its  cost.  It  is  its  human  quality 
alone  that  is  felt  and  seen.  A  book-gift 
transcends  all  other  gifts  in  potential 
pleasure  and  enrichment." 


BOOKS 


OOKS  as  gifts  proclaim  the 

heart  and  mind  §f  those  who  give  and 
those  who  get.     Therefore,  when  hap- 


pily chosen,  BOOKS  are  matchless  as  gifts. 


Happily  chosen  BOOKS  become  treasured 
possessions,  and  never  fail  to  awaken  pleas- 
ant memories  of  their  givers.  If  you  wish 
to  make  your  gift  speak  of  and  from  you, 


Give  BOOKS  this  Christmas 


war  that  has  had  the  effect  of  making 
this  a  banner  book  year,  in  that  it  will 
induce  people  generally  to  economize  in 
gift-buying. 

The  big  answer  to  the  question  of  what 
is  to  replace  more  costly  gifts  is 
BOOKS. 

To  help  the  bookseller  sell  more  books, 
these  six  display  cards,  each  boldly  set- 
ting forth  the  slogan  "Give  BOOKS  this 
Christmas,"  have  been  prepared  for  use 
in  the  book  stores  as  a  means  of  promot- 
ing sales. 

The  cards  are  printed  in  two  colors  on 
white    Bristol,    and    have    a    cord    from 


Here  are  extracts  from  other  cards  in 
this  series: — 

"Whether  you  be  parent,  kinsman, 
lover,  friend,  patron,  or  employer,  or 
whether  you  would  reciprocate  a  kind- 
ness shown,  the  gift  of  a  BOOK  is  the 
solution  of  the  problem  of  what  to  give. 
A  BOOK  meets,  as  does  nothing  else,  the 
predilection  of  those  whom  you  wish  to 
favor. ' ' 

"Books  happily  chosen  accomplish 
their  two-fold  function :  they  give  true 
pleasure  to  those  who  receive  them  and 
gratify  the  sentiment  that  prompted  the 
giving. " 

42 


"Books  admit  children  to  new  worlds 
of  delight,  contribute  much  to  their  hap- 
piness, stimulate  their  imaginations,  and 
leave  lifelong  joyous  memories." 

"Good  books  owned  and  read  in  child- 
hood are  enduring  contributions  to  life's 
true  wealth. 

RE 

G.  Pollock,  formerly  with  the  Thomp- 
son Stationery  Co.,  Vancouver,  has 
started  business  for  himself  under  the 
name  of  the  University  Book  Supply,  in 
the  Arcade  Bld°r. ,  Vancouver. 


BOOKSELLER      AND      STATIONER 


43 


RECENTLY  COPYRIGHTED  BOOKS. 

With  a  view  to  saving  valuable  space 
and  at  the  same  time  preserve  the 
alphabetical  arrangement  of  book  titles 
so  essential  for  ready  reference  by  the 
busy  bookseller,  numbers  are  used  to  in- 
dicate the  respective  publishers '  names. 
The  following  arc  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they   refer: 

(1)  Bell  &  Coekburn. 

(2)  William    Briggs. 

(3)  Cassell  &   Co. 

(4)  The  Copp,  Clark  Co. 

(5)  J.  M.  Dent  &  Sons. 

(6)  S.   B.   Gundy. 

(7)  Hodder    &    Stoughton,    Limited. 

(8)  Thomas  Langton. 

(9)  The  Macmillan   Co. 

(10)  McClelland,  Goodchild  &  Stewart. 

(11)  McLeod  &  Allen. 

(12)  Musson   Book   Co. 

(13)  Thos.  Nelson  &   Sons. 

Fiction. 

Afterwards.       Emma     S.     Allen.       (11) 

Cloth.   $1.25. 
Achievement.    E.  Temple  Thurston.    (4) 

Cloth,   $1.35. 
A  Lost  Paradise.    Frederick  A.  Kummer. 

(11)     Cloth,  $1.25. 
Auction   Block,   The.      Rex  Beach.      (12) 

Cloth,  $1.50. 
Battle   Cry,  The.     Chas.    Neville    Buck. 

(11)     Cloth,  $1.25. 
Bellamy.    Elinor  Mordaunt.    (12)    Cloth, 

$1.25. 
Belfry,  The.    Margaret  Baillie  Saunders. 

(7)     Cloth,  $1.25. 
Big   Tremaine.     Marie    Van    Vorst.      (4) 

Cloth,  $1.35. 
Cuddy  Yarborough's  Daughter.    Una  L. 

Silberrard.     (12)      Cloth,   $1.25. 
Flower  of  the  Pine.    Ethel  Turner.     (7) 

Cloth.  $1.25. 
For  the  Allison  Honor.   Harold  Bindloss. 

(11)  Cloth,  $1.25. 

Fugitives,  The.    Ray  Bridges.    (7)  Cloth. 

$1.25. 
Gate   of  England.    Morice  Gerard.      (7) 

Cloth,  $1.25. 
Hands  of  Esau,  The.    Margaret  Deland. 

(12)  Cloth,  $1   net. 

Happy  Hawkins  on  the  Panhandle.  Rob- 
ert A.  Wason.     (11)     Cloth,  $1.35. 

How  It  Happened.  Kate  Langley  Bosher. 
(12)     Cloth,  $1  net. 

I  Should  Say  So.  James  Montgomery 
Flairs-.      (12)     Cloth.  $1. 

Kent  Knowles  Quahaug.  Joseph  C.  Lin- 
coln.     (11)      Cloth,  $1.35. 

Knight  on  Wheels,  A.  By  Ian  Hay.  (7) 
Cloth,  $1.25. 

Laughing  Cavalier,  The..  Baroness 
Or^zy.      (7)     Cloth,   $1.25. 

Letter  of  the  Contract,  The.  Basil  King. 
(12)     Cloth.   $1   net. 

Lone  Wolf,  The..  Louis  Joseph  Vance. 
(4)     Cloth,  $1.25. 


Looking  After  Sandy.  Margaret  Turn- 
bull.     (12)     Cloth,   $1.35   net. 

New  Road,  The.  Neil  Munro.  (12) 
Cloth,  $1.25. 

Open  Door,  The.  Hush  Black.  (6)  Cloth, 
$1. 

Personality  Plus.  Edna  Ferber.  (4) 
Cloth,  $1. 

Place  Beyond  the  Winds,  The.  Harriet 
T.   Comstock.     (12)      Cloth,  $1.25. 

Ranch  of  the  Wolverine,  The.  B.  M. 
Bower.     (4)     Cloth,  $1.25. 

Romance  of  Preaching,  The.  By  Charles 
Silvester  Home.  (6)  12  mo.  Cloth, 
$1.25. 

Sergeant  of  Fort  Toronto,  The.  Geo.  F. 
Millner.      (4)      Cloth.  $1.25. 

Street  of  Seven  Stars,  The.  Mary  Rob- 
ert^  Rinehart.     (4)      Cloth,  $1.25. 

Way  of  the  Strong,  The.    Ridgwell  Cul- 

lum.      (4)      Cloth,  $1.35. 

Week-End  Library,  The.  (12)  Cloth, 
35c.  The  God  of  His  Fathers,  Jack 
London;  McTeasue.  Frank  Norris; 
The  Black  Tortoise,  Frederick  Viller; 
The  Circular  Study,  Anna  Katherine 
Green. 

Why  We  Are  at  War.  (Great  Britain's 
Case).     (6)     8  vo.    Cloth,  75c. 

Non  Fiction. 

Aunt    Jane's    Nieces    Out    West.    Edith 

Van     Dyne.       (f>)       Juvenile.         Cloth, 

60c. 
A  Picture  Book  of  British  History.    Vol. 

I.      From    the    earliest    times    to    1485. 

S.   C.   Roberts,  $1.00.      (5). 
Boy   Scouts  of  the  Air  on     the     Great 

Lakes,   The.     Gordon   Stuart,     ((i)    Ju- 
venile.    Cloth,  60c. 
Educating    the    Child    at     Home.       Ella 

Frances   Lvnch.      (12)      Cloth,   $1    net. 
Etoffe  Du  Pays    (Canadian  Homespun). 

Poetry.      (12)        Cloth,  $1. 
Goodfellow's   Toast   Book,   The.     G.   N. 

Madison.      (6)      Miscellaneous.    Cloth. 

50c  net. 
Gospel  of  the  Sovereignty.    J.  W.  Jones. 

(7)     Cloth.  $1.50. 
No.    1.      How    the    War    Began.      Daily 

Telegraph    War    Books.      (7)       Cloth, 

35c/ 
In    That   New   World   Which    Was   the 

Old.      George   Allan    Mackenzie.     (12) 

Poetry.     Cloth.  $1.25. 
Land  of  Open  Doors,   The.      J.   Burgon 

Bickersteth.      (12)     Cloth.    $2.50. 
Last  Invasion,   The.     Donal   H.   Haines. 

Boys'    Book.      (12)     Cloth,   $1.25   net. 
Life  of  Naooleon.    Maior  Arthur  Grif- 
fiths.    (12)     Cloth.  $1.50  net. 
Little    Wizard    Stories    of    Oz.    Bv   L. 

Frank   Baum.      (6)     Juvenile.      Cloth, 

60c. 
Live  and  Learn.     W.  Gladden.     (9)     $1. 
Log  of  the  Velsa,  The.    Arnold  Bennett. 

(10)     Cloth,  $3. 
Love  Letters  of  Juliette  Drouet  to  Victor 

Hugo.      Victor    Hugo.       (10)       Cloth, 

$2.50. 


Mark  Tidd  in  the  Backwoods.  Clarence 
B.  Kelland.      (12)      Cloth,  $1  net. 

Memoirs  of  Admiral  Lord  Charles  Beres- 
ford.  Written  by  Himself.  (6)  8vo. 
Cloth,    $5. 

Method  for  Teaching  Primary  Reading, 
A.  By  L.  B.  McMurry,  (9)  50 
cents. 

Meynell's  Essays.    $1.50.     (5). 

Motor  Cycles  and  Motor  Cars.  R.  B. 
Whitman.     (10)     Cloth,  $1.50. 

My  First  Years  as  a  Frenchwoman, 
1876-1879.  Mary  Kins  Waddington. 
(10)     Cloth,  $2.50. 

1001  Tests  of  Foods,  Beverages  and 
Toilet  Accessories.  W.  Harvey  Wiley, 
M.D.     (10)     $1.25. 

Nelson's  Portfolio  of  War  Pictures.  (13) 
25c    each    part. 

Pirate  Shark,  The.  Elliott  Whitney.  (6) 
Juvenile.     Cloth,  60c. 

Planning  and  Furnishing  the  Home. 
Mary  J.  Quinn.      (12)      Cloth,  $1  net. 

Poems  of  William  Cullen  Bryant.  (6) 
Cloth,  50c. 

Poems  of  Charles  Kingsley.  (6)  Cloth, 
50c. 

Poems  of  D.  G.  Rossetti.  (6)  Cloth, 
50c. 

Political  Shame  of  Mexico,  The.  Ed- 
ward I.  Bell.     (10)     Cloth,  $2. 

Principles  of  Irrigation  Practice.  J.  A. 
Widtsoe.     Agriculture.     (9)     $1.75. 

Prompt  Aid  to  the  Injured.  Alvah  H. 
Doty,  M.D.     (10)     Cloth,  $1.50. 

Prose  and  Poetry  of  William  Morris. 
(6)     Cloth.  50c. 

Pure  Food  Cook  Book.  Mildred  Mad- 
docks.     (10)     Cloth,  $1.00. 

Real  Mexico,  The.  Hamilton  Fyfe. 
(10)     Cloth,  $1.25. 

Remember  Rhymes.  A.  A.  and  E.  B. 
Knipe.     (10)     Cloth,  $1.25. 

Restatement  and  Reunion.  B.  H.  Street- 
er.     Theology.     (9)     75  cents. 

Roughing  It  De  Luxe.  Irvin  S.  Cobb. 
(12)     Cloth,  $1. 

Sagas  of  Vaster  Britain.  Wilfred  Camp- 
bell.    Poetry.      (12)      Cloth,  $1.50. 

Secrets  of  the  German  War  Office,  The. 
Dr.  Armgaard  Karl  Graves,  Secret 
Agent.     (10)     Cloth,  $1.50. 

Sexology.  New  Edition.  W.  H.  Wall- 
ing.    (10)     Cloth,  $2. 

Sir  George  Etienne  Cartier.  J.  Boyd. 
Biography.     (9)     $5. 

State  and  County  Educational  Reorgan- 
ization.   E.  P.  Cubberley.     (9)     $1.25. 

Tik  Tok  of  Oz.  By  L.  Frank  Baum.  (6) 
Juvenile.     Cloth,  $1.25. 

Then  and  Now  Stories:  (9)  Children 
of  Then  and  Now,  9c.  Rules  of  Then 
and  Now,  9c.  Story  Tellers  of  Then 
and  Now,  lie.  Life  in  England  Then 
and  Now,  13c. 

Those  Who  Have  Come  Back.  Peter 
Clark  Macfarlane.     (10)     Cloth,  $1.35. 

Throueh  the  Brazilian  Wilderness. 
Theodore  Roosevelt.     (10)     Cloth,  $4. 


44 


BOOK  S  E  L  L  E  R      A  ND      STATIONE  It 


BOOKS  RECEIVED 

Indian  Days  of  the  Long  Ago  by  Edward 
S.  Curtis.  New  York:  The  World  Book 
Co.     Cloth,  $1. 

The  author  has  had  twenty-five  years' 
acquaintance  with  Indian  tribes,  among: 
whom  he  has  lived  for  months  at  a  time, 
and  upon  this  intimate  knowledge  he  has 
based  this  story  of  an  Indian  lad's  boy- 
hood. It  is  an  adventure  book  for  boys 
and  girls,  and  at  the  same  time  a  book 
of  absorbing  interest  for  older  readers 
because  of  the  picture  of  Indian  life  and 
ways  of  thought  which  it  presents.  Therei 
is  in  the  style  a  combination  of  sim- 
plicity and  dignity  in  keeping  with  the 
subject  and  of  a  literary  value  that  is 
found  only  in  the  classics  of  children's 
literature.  The  illustrations,  which  num- 
ber 200.  arc  cither  reproductions  of  Mr. 
Curtis's  own  photographs,  or  drawings 
made  from  the  Curtis  photographs  by 
F.  N.  Wilson.  Curtis's  photographs  of 
Indian  life  have  an  international  reputa- 
tion. 

Futurist  Fifteen:    A  comic  calendar  by 

Barry     Pain.       London:     T.    Werner 

Lawrie,  Limited.    Paper,  Is.  net. 

The  book  has  numerous  illustrations 

including    twelve    full-page    drawings    by 

Alfred    Leete. 

Beautiful  Bairns.  Stories  from  Dickens. 
London:  Charles  K.  Kelley. 
The  first  story  is  from  David  Copper- 
field.  Then  in  the  order  named  come  Lit- 
tle Nell,  Paul  Dombey,  Little  Dorritt, 
Oliver  Twist,  Nicholas  Nickclby  and  Tiny 
Tim. 

Wild  Animals  at  Home,  by  A.  Pembury. 

London:     Charles    H.    Kellev.      Cloth 

Is.  fid. 

With  each  chapter  in  this  hook  is 
given  a  small  map  showing  in  color 
the  tract  of  country  over  which  the 
animal  described  roams  in  freedom.  The 
volume  is  profusely  illustrated,  including 
four  colored   plates. 

In   The   County  Asylum   by   Richard    Z. 

Dale.        London:       Werner       Laurie. 

Cloth.  2s. 

This  hook  Was  written  in  the  hope  that 
it  might  do  something  to  ameliorate  the 
abuses  of  the  present  lunatic  asylum 
methods.  In  the  author's  notes  it  is  stat- 
ed that  the  incidents  contained  in  the 
hook  do  not  refer  to,  nor  are  the  stric- 
tures directed  against  any  particular 
asylum   or  asylums. 

"Poems"   by  Marion  Osborne.    London: 

Chiswick   Press. 

A    charming   book    of     verse    showing 
much    talent   and    originality   of  concep- 
tion.    The   Sonnets  are   to   be   especially 
commended. 
The  Last  Christian.     George  K.  Turner. 

Toronto:     McClelland,     Goodchild     & 

Stewart.     Cloth,  $1.25. 

The  theme  of  this  book  is  of  universal 


interest,  the  unrest  and  worldliness  of 
the  present  time,  presented  not  through 
argument,  but  the  spiritual  struggles  of 
real  men  and  women.  It  raises  the  ques- 
tion. Is  Christianity,  more  especially 
Protestantism,  disintegrating?  Why  are 
churches  falling  into  decay  and  congre- 
gations dwindling  year  after  year?  Why 
are  thousands  turning  from  religion  to 
recreation  on  Sundays?  There  is  a 
happy  love  story  told  with  depth  of  feel- 
ing and  subtlety. 

The  Ranch  of  the  Wolverine  by  R.  M. 

Bower.    Toronto:  The  Copp,  Clark  Co. 

Cloth,  $1.25. 

The  hero  of  B.  M.  Bower's  new  West- 
ern story  was  a  strong  man,  and  he 
needed  to  be,  for  there  were  plenty  of 
tilings  to  stand  up  against — the  memory 
of  an  unhappy  past,  the  scheming  of 
other  men,  misrepresentation,  accident, 
and  ill-luck  generally.  "Life's  a  queer 
thing,"  said  Ward  Warren.  "I  started 
out  with  big  notions  about  the  things  I'd 
do.  Maybe  I  started  wroi  g,  but  for  a 
kid  with  nobody  to  point  the  trail  for 
1 ; tin.  T  don't  think  I  did  so  worse — till 
old  dame  Fortune  spotted  me  in  the 
crowd  and  proceeded  to  use  me  for  a 
football."  This  is  a  story  of  ranch  life 
and  cattle-stealing  in  Idaho,  and  is  per- 
haps the  most  absorbing  novel  that  R. 
M.    Bower    has   written. 

Tik-Tok  of  Oz,  by  L.  Frank  Baum.  To- 
ronto: The  Copp,  Clark  Co.  Cloth, 
$1.25. 

Fully  up  to  the  previous  Oz  books, 
with  their  unique  features  of  adventure, 
suprise,  humor,  odd  characters,  and 
queer  countries.  In  addition  to  the  old 
favorites,  some  new  characters  are  in- 
troduced in  this  new  volume. 


The    Street    of    Seven    Stars,  by     Mary 
Roberts    Rinehart.        Toronto:    Copp, 
Clark  Co.     Cloth,  $1.25. 
This   is   an    interesting   love    story    of 
two  young  Americans  in  Vienna,  and  is 
a  far  cry  from  the  tales  of  crime  and 
mystery,  for  which  Mrs.  Rinehart  has  be- 
come so  noted.     It  is  a  clean  and  whole- 
some story. 


Big  Tremaine,  by  Marie  Van  Vorst.  To- 
ronto: The  Copp,  Clark  Co.  Cloth, 
$1.35. 

This  is  a  novel  of  mental  struggle  and 
deep  human  emotion,  inviting  compari- 
son with  Paul  Leicester  Ford's  famous 
novel,  "The  Honorable  Peter  Stirling." 


MARY    ROBERTS    RINEHART 

Blue  Water.  Fiederisk  William  Wal- 
lace. Toronto:  Mussons.  Cloth  $1.25. 
A  tale  of  the  deep  sea  fishermen  of  the 
Atlantic  coast,  this  book  has  the  true 
flavor  of  salt  water  in  every  line.  It  is 
not  at  all  necessary  to  be  a  fisherman, 
or,  indeed,  to  be  acquainted  with  the  man- 
ners of  the  folk  described,  in  order  to 
thoroughly  enjoy  and  appreciate  the 
different  characters  portrayed. 

"Shorty"  Westhaver,  from  the  time 
he  was  a  very  small  and  very  mischiev- 
ous schoolboy  to  the  time  he  becomes 
the  proud  captain  of  his  own  schooner, 
is  a  most  lovable  personality,  and  the 
recital  of  his  adventurous  life  is  told 
in  a  masterly  manner.  In  a  short  pre- 
face the  author  explains  that  the  various 
characters  are  drawn  from  life  and  are 
by  no  means  extraordinary  of  their 
class.  If  this  be  so,  it  is  apparent  that 
the  district  around  the  Bay  of  Fundy, 
N.S.,  must  be  a  desirable  place  in  which 
to  live. 

The  humor,  of  which  there  is  an 
abundance,  is  of  that  dry  type  which 
appeals  to  the  student  of  human  nature. 
The  book  is  free  from  all  suggestions  of 
vulgarity,  and  is  one  that  can  he  heartily 
recommended.  The  writer  is  a  Montreal 
journalist,  with  quite  an  enviable  reputa- 
tion as  a  short  story  writer.  He  deals  in 
this  volume  with  a  subject  perfectly 
familiar  to  himself.  He  has  spent  much 
time  as  an  ordinary  sailor,  has  mingled 
with  the  fishermen,  has  bunked  with 
them  and  fished  with  them,  and  so  is 
eminently  fitted  to  portray  the  life  of 
this  people. 


BOOKSELLER      AND      STATIONER 


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46 


BOOKSELLER  AND   STATIONER 


Notes  on  the  International  Sunday 
School  Lessons  by  F.  N.  Peloubet  and 
Amos  R.  Wells.  Boston:  W.  A.  Wilde 
&   Co.     Cloth,   $1. 

The  forty-first  annual  issue  finds  this 
Sunday  school  stand-by  more  firmly  es- 
tablished than  ever  in  the  regard  of  its 
thousands  of  friends.  It  is  an  unexam- 
pled triumph  for  an  annual  to  reach 
this  age;  a  still  greater  triumph  for  it  to 
attain  an  ever-increasing  sale;  and  the 
greatest  triumph  of  all  for  it  to  main- 
tain its  freshness  and  vitality.  The 
book  does  not  grow  stale  in  its  contents 
or  methods.  The  authors  keep  abreast 
of  current  discussions,  of  recent  happen- 
ings, of  the  newest  discoveries,  and  the 
cream  of  it  all  is  gathered  to  illustrate 
the  Sunday  school  lessons.  Many  hun- 
dreds of  books  are  carefully  examined 
during  the  preparation  of  each  volume 
and  many  hundreds  of  the  best  periodi- 
cals. All  of  this  abundant  material  is 
combined  with  the  skill  born  of  long 
training-  and  experience,  and  placed  be- 
fore the  teacher  and  student  in  the  form 
that  has  been   found  most  convenient. 

School  Training  of  Defective  Children. 
Henry  H.  Goddard.  Yonkers,  N.Y. : 
The  World  Book  Co.  Cloth,  90  cents. 
A   volume   in    the      School      Efficiency 

Series. 

Rhoda  Fleming.    George  Meredith.    Lon- 
don: Constable  &  Co.    Cloth,  6s. 
A  volue  in   the  new   standard   edition 

of  the  works  of  Meredith. 

Vittoria.       George    Meredith.       London: 

Constable  &  Co.    Cloth.  6s. 

A  volume  in  the  new  standard  edition 
of  the  works  of  Meredith. 

Every  Man  His  Price,  by  Max  Ritten- 
berg.  London:  Methuen  &  Co.  6s. 
A  romance  of  commercial  war  full  of 
excitement  and  human  interest.  The  tri- 
angle of  this  story  is  love,  patriotism 
and  personal  scruples,  all  struggling  in 
the  mind  of  a  young  Englishman  who 
has  invented  the  wonderful  system  of 
wireless  telephony.  The  author's  inti- 
mate knowledge  of  business  matters  gives 
actuality  to  the  incidents  he  depicts. 

Personality  Plus.  Edna  Ferber.  Toron- 
to: Copp,  Clark  Co.  Cloth,  $1.25. 
This  volume  tells  of  Jock  McChesney, 
just  out  of  college,  serene  in  his  English- 
fitting  suit  and  the  perfection  of  his 
shirt,  tie,  collar  and  scarf-pin.  Jock 
went  looking  for  a  job  with  an  advertis- 
ing agency.  He  had  visions  of  a  ninety- 
thousand  salary.  It  was  rather  a  good 
joke  that  the  first  thing  they  did  was  to 
make  him  pose  as  model  for  a  elothinsr 
ad.  But  although  Jock  was  "snappy" 
and  cocksure  to  a  high  degree,  he  had 
traces  of  his  mother's  grit  and  common 
sense.     They  saved  him. 

One  would  think  Edna  Ferber  had 
been    president    of    several    advertising 


agencies  after  reading  her  version  of 
the  advertising  lingo  and  seeing  how  she 
understands  modern  business.  No  busi- 
ness man  can  fail  to  grin  at  young  Mc- 
Chesney 's  predicaments,  or  to  rejoice  at 
his  final  "making  good."  And  no  wo- 
man can  read  without  a  suspicious  misti- 
ness  of   the    eves   that    final    chapter  in 


KJi.N'A     FF.KBER 

which   Emma  gives  up  Jock  to  the  Chi- 
eago  Office  and  the  girl. 

Miss  Ferber  was  in  Germany  when 
putting  the  finishing  touches  on  her  new 
book,  hut  luckily  got  away  from  that 
stricken  country  before  the  war  clouds 
broke. 

Achievement,    by    E.    Temple    Thurston. 

Toronto:  The  Copp,  Clark  Co.      Cloth, 

$1.35. 

This  is  the  story  of  an  artist  whose 
character  develops  under  the  influences 
of  different  women,  and  his  trials, 
temptations  and  ideals  are  described  or, 
rather,  describe  themselves.  It  clearly 
shows  that  each  man  as  he  works  is  sub- 
ject to  the  influence  of  a  woman. 

Successful  Selling,  by  E.  Leichter.  New 
York:  Funk  and  Wagnalls  Company. 
Cloth,  50  cents,  net. 
A  practical  treatise  which  covers  the 
various  essentials  of  selling  efficiency  in 
an  interesting,  inspiring  and  yet  com- 
mon-sense manner.  The  every-day,  prac- 
tical salesman,  as  well  as  the  "greenest" 
amateur,  will  enjoy  and  profit  by  this 
sensible  book.  Out  of  years  of  experi- 
ence the  author  analyzes  and  explains 
every  phase  of  selling:.  His  chapter 
headings  are:  The  Modern  Aspect  of 
Selling;  Requisite  Qualities;  The  Ap- 
proach; The  Presentation;  The  Closing; 
Negations;  The  Larger  Sale;  The  Story 
of  a  Career. 

Great  Britain  and  the  European  Crisis. 

London :  His  Majesty 's  Stationery  Of- 
fice.   Id. 

This  is  a  144-page  Blue  Book  giving 
the  correspondence  and  statements  in 
Parliament  together  with  an  introduc- 
tory  narrative   of  events   leading   up   to 


the  war.  The  sale  of  various  military 
books  issued  by  His  Majesty's  Station- 
ery Office  is  controlled  by  T.  Fisher  Un- 
win,  represented  in  Canada  by  Bell  & 
Cockburn. 

Symbolic  Teaching  of  Masonry  and  Its 

Message,   by  Dr.  Thomas   M.   Stewart. 

Cincinnati:       Stewart      &      Kidd      Co. 

Cloth,  $1.25. 

While  this  is  a  book  of  essays  having 
the  Ancient  and  Accepted  Order  of 
Masonry  as  a  basis,  it  is  quite  different 
from  other  books  of  its  kind  in  that  it 
goes  to  the  heart  of  things.  It  carries 
conviction  because  the  appeal  is  to  one's 
own  power  of  reasoning  and  intuition. 
The  exercise  of  these  faculties  in  reading 
even  one  of  the  essays  instils  the  desire 
to  follow  the  golden  thread  of  Ariadne 
which  runs  throughout  the  whole  series. 
The  volume  also  contains  a  comprehen- 
sive bibliography  of  books  on  Symbol- 
ism. 

What  Can  I  Know,  by  George  Tumbull 
Ladd.  New  York :  Longmans,  Green  & 
Co.  Cloth,  $1.50  net. 
The  volume  is  an  inquiry  into  truth, 
its  nature,  the  means  of  its  attainment 
and  its  relation  to  the  practical  life. 
Some  idea  of  the  exhaustive  manner  in 
which  the  subject  is  treated  is  afforded 
by  the  following  headings  of  chapters: 
The  Meaning'  of  the  Question;  What  is 
it  to  know?  On  thinking  one's  way 
through  a  subject.  On  being  sure  of  what 
we  know.  Decrees  and  limits  of  know- 
ledge. What  may  the  knower  take  for 
granted  On  the  wTorth  and  way  of  self 
knowledge.  Agnostics  and  people  of 
common  sense.  Knowledge  and  reality. 
What  is  the  use  of  Knowing?  The  value 
of  the  men  who  know.  Can  a  man  know 
God? 

Original  Toasts  and  Greetings.  Allan 
Junior.  Glasgow:  John  Allan.  Paper 
loose  leaf,  6d.  net. 

Intended  for  use  at  banquets,  feasts 
and  social  meetings.  Most  of  the  toasts 
and  greetings  were  especially  prepared 
for  this  volume.  This  is  the  first  of  a 
series  of  loose-leaf  books  to  be  brought 
out  by  the  same  publisher.  Other  vol- 
umes in  preparation  are  "Stories  for 
Soiree  Speakers,"  "Verses  for  Auto- 
graph Albums,"  and  "Sundry  Rhymes 
for  Sundry  Times." 

Pan- Angles:     A    Consideration    of    the 
Federation     of    the     Seven    English- 
speaking    Nations,    by    Sinclair   Ken- 
nedy.     New    York:    Longmans,   Green 
&  Co.    Cloth,  $1.75  net. 
The  author  indicates  some  of  the  com- 
mon  heritages    of   the   English-speaking 
peoples,  and  advocates  the  ideals  of  Ben- 
jamin  Franklin   and   Cecil   Rhodes,  who 
both,  without  losing  sight  of  their  own 
local    nationalisms,     had    visions    of    a 
united  English-speaking  race. 


BOOKSELLER      AND      STATIONER 


47 


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CROWLEY,  THE  MAGAZINE  MAN,  INC.,  3291 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

EVERY  BOOK  STORE  CLERK  SHOULD  BE 
a  reader  of  Bookseller  and  Stationer.  Don't 
depend  upon  seeing  your  employer's  copy. 
Have  it  sent  to  your  address.  One  dollar  will 
bring  it  to  you  until  Jan.  1st,  l'JIU,  or  three 
months'  trial  subscription  25c.  Bookseller  and 
Stationer,   143   University    Ave.,   Toronto. 

WILL  ENCHANGE  INDUSTRIAL  STOCK 
and  real  estate  to  extent  of  $2,000  as  part 
payment,  book  and  stationery  business.  Must 
be  in  Ontario.  Box  325,  Bookseller  and  Sta- 
tioner. 

BUSINESS    CHANCES. 

OPENING  FOR  STATIONER  AND  DRUC- 
gist  in  Armstrong,  Okanagan  Valley,  B.C. 
Armstrong  population  1,500,  besides  large  fruit 
ranching  district.  Will  sell  my  stock  and 
fixtures  ($6,000),  books,  stationery  and  fancy 
goods.  Will  reduce  stock  or  give  special  terms 
to   druggist.      H.   S.    Best,   Armstrong,    B.C. 

FOR  SALE— INTEREST  IN  ONE  OF  THE 
best  situated  wholesale  and  retail  book, 
stationery  and  photo  supply  businesses  in 
Vancouver;  established  over  20  years.  Only 
reason  for  selling  on  account  of  ill-health  of 
one  of  partners.  Arrangements  might  be 
made  for  purchase  of  whole  of  business. 
Granville  Stationery  Co..  Ltd.,  successors  to 
Bailey  Bros.  Co.,  Ltd.,  540  Granville  Street, 
Vancouver,    B.C.  (tf) 

WAJMTED. 

GOOD  MAN  FOR  WESTERN  TERRITORY, 
carrying  general  stationery  line.  Box  321, 
Bookseller  and    Stationer. 

NEW  YORK  HOUSE  WANTS  CANADIAN 
sales  agent.  State  experience  and  qualifica- 
tions.    Box    322,    Bookseller   and    Stationer. 


LOOSE-LEAF 


Link  Up  With  Real 
Successes 

Lines  of  doubtful  merit  may  seem  good  enough  for  the 
dealer  who  takes  no  thought  of  reputation,  of  progress,  of 
future  profit.  But  those  who  aim  at  larger  and  continuous 
sales  demand  the  prestige  of  real  successes. 

B.  &  P.  "Standard" 
Loose  Leaf  Devices 

have  always  been  acknowledged  as  the  great  success  in  loose  leaf 
systems.  Their  strength,  their  quality,  the  excellent  workmanship 
that  goes  into  them  assures  satisfactory  and  repeat  orders  wherever  they 
are  used.  Dealers  all  over  the  country  are  building  up  enviable  sales 
with  the  satisfaction  and  reputation  of  B.  it  P.  Lines. 

The  field  for  loose  leaf  devices  is  broadening  every  day.  You  probably 
never  realized  the  extensive  demand  there  is  for  these  goods  in  your 
own  locality — but  you  will  once  you  get  the  B.  &  P.  Lines  on  display. 

Don't  be  content  with  goods  of  doubtful- quality.  Get  the  B.  &  P.  Lines 
in  your  store  NOW  and  be  sure  of  steady,  continuous  sales. 

Shall  we  send  you  the  little  monthly  guide  to  progress  and  profit — 
"Standard?"  This  publication  is  gratis  to  any  bookseller  or  stationer 
interested  in  loose  leaf  devices.  Ask  us  to  put  your  name  on  our  list 
to-day. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers    of 
"STANDARD"  LOOSE  LEAF  DEVICES 


MAIN    OFFICE 

Hudson   Ave.  and   Front   St., 

Brooklyn,  N.Y. 


FACTORIES 
Brooklyn,   N.T. 
St.  Louis,  Mo. 


SALESROOMS: 
100-111  Leonard   St.,      Republic   Bids.,      &20  Devonshire  St.,     4000    Laclede   Af 
New  York  Chicago,   111.  Boston,   Maes.  St.  Louis,  Ma. 


48 


BOOKSELLER      AND      STATIONER 


Additional  War 
Books 

The  rebellion  in  South  Africa  will  lend 
renewed  interest  to  Sir  Arthur  Conan 
Doyle's  book  "The  Great  Boer  War," 
which   is  on  Nelson's  list. 

Another  volume  issued  by  this  house 
is  "Famous  Modern  Battles,"  by  Capt. 
Atteridge,  including  descriptions  of  such 
great  battles  as  Alma,  Gettysburg,  Sou- 
dan, and  Mukden. 

Probably  the  most  notable  of  the  list 
of  war  books  published  by  Nelson's  is 
"The  Anglo-German  Problem,"  by  Chas. 
Sarolea,  dealing  with  the  Kaiser's  plot 
to  crush  Great  Britain.  This  volume  has 
been  referred  to  by  King  Albert  of  Bel- 
gium as  "a  prophetic  book  revealing 
rare  perspicacity." 

In  "How  Armies  Fight,"  by 
"Ubique,"  the  popular  descriptions  of 
the  organizations  and  operations  of 
modern  armies  in  action  is  presented, 
based  on  an  imaginary  campaign  fought 
in  Belgium  between  the  forces  of  Ger- 
many and  Britain.  The  book  was  first 
published  in  1903  at  the  close  of  the 
South  African  war,  the  author  being  an 
officer  of  the  Royal  Guards.  It  is  of 
special  interest  at  this  time  from  the 
fact  that  it  describes  in  detail  a  struggle 
in  Belgium  almost  identical  with  that 
now  raging. 

McClelland,  Ooodchild  &  Stewart  have 
put  out  a  Canadian  copyright  edition  of 
Bernhardi's  "Germany  and  the  Next 
War,"  in  paper  and  cloth  editions  at  50 
and  75  cents.  They  have  also  published 
an  edition  under  Canadian  copyright,  of 
"The  Secrets  of  the  German  War  Of- 
fice," bv  Graves. 


RECLAIMING   LOST   BLOTTING 
PAPER  BUSINESS. 

Think  of  the  immense  distribution 
there  is  of  free  blotters  by  insurance 
companies  and  business  firms  of  all 
classes  and  the  volume  of  business  in  the 
sale  of  blotting  paper  that  is  cut  off  by 
reason  of  this  free  distribution.  There 
is  a  method  whereby  the  stationer  can 
reclaim  this  business,  and  that  is  to  sell 
blotting  paper  in  large  quantities  in  the 
finished  form — that  is,  bearing  the  ad- 
vertisements of  other  business  houses. 
Then  they  would  have  a  profit  on  the 
sale  of  the  blotting  paper  itself,  and  also 
a  profit  on  the  orders  for  printing  the 
advertisements.  This  is  a  suggestion 
that  is  well  worth  following  up,  and  in 
carrying  out  this  idea  stationers  who  do 
not  have  printing  plants  in  their  stores 
could  easily  arrange  to  co-operate  with 
the  local  printers. 


News  of  the  Music  Trade 

Boosey's  Now  Established  in  Canada — Patriotic  Sheet  Music 


Anglo-Canadian  Music  Publishers' 
Association  have  published  "We'll 
Never  Let  the  Old  Flag  Fall,"  words 
and  music  by  Albert  E.  MacNutt  and 
N.  S.  Kelly. 

Among  the  nine  new  issues  put  out  last 
month,  one  that  is  having  an  especially 
good  run  is  "In  An  Old  Fashioned 
Town,"  the  music  being  by  the  success- 
ful  composer.   W.  IT.  Squires. 

An  interesting  publication  by  the 
Anglo-Canadian  Music  Co.  is  "The  Gal- 
lant  Men  of  Liege,"  Belgium's  national 
song  in  an  English  version  by  Frederick 
Austin.    This  song  was  written  in  1700. 

Patriotic  songs  recently  copyrighted 
include  "On  to  Victory.  words  and 
music  by  Madam  Loeser  of  Vancouver, 
B.C.,  and  "The  Call  of  the  Empire." 
words  and  music  by  Charles  Le  Vicomte 
Brine,  B.A.,  of  King's  College,  Windsor. 
N.S. 

Putnam's  are  about  to  publish  a  pop- 
ular edition  of  the  "Life  of  Johann 
Sebastian  Bach"  by  Sir  Hubert  Parry. 
The  volume  is  at  once  a  biography  and 
historical  study  of  the  achievements  of 
the  greal  composer,  director  and  organ- 
ist. 

Boosey  &  Co.,  the  well-known  firm  of 
music  publishers  of  London.  England, 
have  opened  a  Canadian  branch.  Their 
headquarters  are  in  the  new  Ryrie 
Building,  Yonge  and  Shuter  streets,  To- 
ronto. Michael  Keane.  manager  of  the 
New  York  branch,  is  managing  the  To- 
ronto branch  as  well,  and  the  latter  will 
have  the  continual  personal  supervision 
of  S.  A.  Saunders  and  A.  K.  Knox. 

The  entire  profits  derived  from  the 
sale  of  "Your  King  and  Country  Want 
You,"  being  featured  by  Chappell  Co. 
of  London  and  Toronto,  are  being  do- 
nated by  that  firm  to  the  Queen's  Work 
for  Women  Fund.  Another  commend- 
able war  song  on  the  Chappell  list  is 
"Who's  For  This  Flag."  Tt  is  a 
swinging,  catchy  air  likely  to  become 
as  readily  popular  in  this  country  as  it 
lias  in  England.  The  same  house  has 
put  out  an  edition  of  the  national  airs 
of  the  allies,  containing  the  original 
text  and  English  translation  of  the  an- 
thems of  Great  Britain,  France.  Russia, 
Belgium  and  Japan. 

Sheet  music  recently  copyrighted  by 
Waterson,  Berlin  &  Snyder  Co.  of  New 
York  include  the  following  titles: 
"Cupid's   Caprice,"    by  Henry   Lodge; 


"Tango  Life,"  by  Henry  Lodge;  "I 
Can't  Help  Loving,  You  Know,"  words 
by  Bert  Kalmar  and  Edgar  Leslie,  music 
by  Ted  Snyder;  "The  Egyptian  Trot," 
an  Oriental  hop,  by  Henry  Lodge;  "Back 
to  the  Carolina  You  Love,"  words  by 
Grant  Clark,  music  by  Jas.  Swartz. 
"That's  My  Idea  of  Paradise,"  words 
and  music  by  Irving  Berlin;  "Beets  and 
Turnips,"  by  Cliff  Hess  and  Fred 
Khlert.  ;  "Morning  Exercise."  (Fox 
Trot),  Irving  Berlin;  "The  Rose  That 
Will  Never  Die,"  by  Ted  Snyder;  "Fur- 
nishing a  Home  for  Two,"  words  and 
music   by   Irving  Berlin. 

Jerome  H.  Remick  of  New  York  have 
recently  copyrighted  the  following  sheet 
music:  "T  Want  to  Linger."  words  by 
Stanley  Murphey,  music  by  Henry  I. 
Marshall;  "Volma  Waltz."  by  Lawrence 
Townsend.  Jr.;  "Love's  Melody,"  words 
by  Boddy  Jones,  music  by  Frank  Mc- 
Donough ;  "Look  Out,  Mary,"  words  by 
Boddy  Jones,  music  by  Billy  Morrisey; 
"The  Dress  My  Mother  Wore,"  words 
by  Marion  Sunshine,  music  by  Henry  I. 
Marshall;  "I'll  Take  You  Back  to 
Panama."  words  by  Ernest  J.  Myers, 
music  by  Will  G.  Dalmage;  Zizz,  Zizz, 
Zizz,  Zizz  (Oh  You  Skeeter),  words  by 
Stanley  Murphy,  music  by  Henry  I. 
Marshall;  "Marvelous  Kid,"  words  by 
G.  C.  Hadez,  music  by  Wm.  Dale;  "The 
Most  Forgetful  Man."  by  Wm.  Lebar- 
ron,  music  by  Robt.  Powers:  "The 
Garden  of  Peaches,"  words  by  Stanley 
Murphy,  music  by  Henry  I.  Marshall; 
"Beautiful  Days  Gone  By,"  words  by 
Wm.  Lebarron,  music  by  Robt.  Bowers; 
"I'd  Rather  Be  a  Peach  on  Broadway," 
words  by  Wm.  Lebarron.  music  by  Robt. 
Bowers. 


NEW  IDEA  IN  CHRISTMAS  GOODS. 

A  meritorious  new  line  of  Christmas 
srreeting  cards  has  just  been  introduced 
bv  the  Henry  Heininger  Co.  of  New 
York,  who  have  been  featuring  hand- 
colored  cards  for  all  seasons  and  special 
occasions.  The  new  cards  are  hand-col- 
ored photo  prints,  which  the  publishers 
claim  can  only  be  distinguished  by  ex- 
perts from  real  water  color  paintings. 
The  cards  embody  steel  die  sentiments, 
appearing  on  the  mats,  which  are  mount- 
ed on  hieh  arade  board,  making  a  most 
artistic  picture  and  Christmas  card  com- 
bined. The  desi<ms  are  the  work  of  the 
artist  Henry  Troth,  and  the  ran<re  is  one 
of  immense  variety,  including  items  re- 
tailing at  10  cents  to  $1.50  each. 


BOOKSELLER  AND   STATIONER 


Jackdaw 


Brand 


BLANK  BOOKS 

Trial  Balance  Honks,  Foolscap,  Obion-.  Foolscap  Third,  Grocers'  and  Butchers' 
Pass  Books,  Post  Quarto,  Cap  Quarto,  Counter  Books,  Pocket  Ledgers,  Journals, 
Cash  Books,  Ledgers,  Minute  Hooks,  Docket  Books.  Bank  Ledgers,  Cargo  Books, 
Index  Books,  Columnar  Books,  Bill  Books,  Copying  Letter  Books,  Time  Books, 
Transit.  Level  and  Field  Books,  Reporters'  Note  Hooks.  Books  of  Notes,  Drafts 
and  Receipts,  Parcel  Receipt  Books,  Order  Books,  etc.,  etc.,  etc. 
We  have  these  in  every  style  and  of  such  quality  that  will  appeal  to  your  trade. 
Write  for  our  descriptive  catalog. 

SPECIAL  BOOKS  MADE  TO  ORDER. 

I^IIMI'TCD 

Montreal         Toronto        Winnipeg 


How  Much  Longer  Will  You  Miss 
Your  Best  Profits? 


No.  51 


How  much  longer  will  you 
expend  your  best  effort  in  de- 
veloping sales  that  offer  meagre  returns  when 
Sengbusch  sales  mean  immediate  development 
and  enormous  sales ?    You,  too,  can  easily  ex- 


No.  52 


perience,  as  hundreds  of  other 

stationers    a  n  d    booksellers 

have  done,  that  once  a  business  man  uses  a 

Sengbusch  Inkstand  the  invariable  outcome  is 

he  adopts  it  throughout  his  whole  organization. 


Sengbusch  Self-Closing  Inkstands 


are  his  greatest  economizers.  For  a 
saving  of  75%  on  his  ink  bills  and 
50%  on  his  pen  bills  is  something  he 
cannot  well  overlook.  Naturally 
other  stationers  find  the  Sengbusch 
an  easy  seller,  a  developer  of  exten- 
sive sales  and  continuous  profits. 
Shall  we  send  you  the  special  Cana- 


Sectional  View 
No.  51 


dian  catalogue  so  that  you  can  select 
the  lines  you  feel  would  appeal  most 
strongly  to  your  custom?  Write  us 
to-day. 

SENGBUSCH   SELF-CLOSING 
INKSTAND  CO. 

200   Stroll   Building      '.'      Milwaukee,    Wis. 


Showing  how  Inkstand  closes 
airtight — like  cork  in  bottle 


50 


BOOKSELLER      AND      STATIONER 


Big  Demand  for 
Patriotic  Items 

Something  About  Now  Lines  Being 

Offered  to  the  Trade  For  Xmas 

Trade. 

A  remarkably  fine  series  of  patriotic 
Christmas  letters  and  booklets  has  just 
been  put  out  by  Bim  Bros.,  with  de- 
signs notable  for  the  vim  lent  by  the  in- 
troduction of  Hags  of  the  allied  nations 
and  introducing  Sepia  reproductions  of 
notables  of  the  war,  royalty,  soldiers  and 
seamen,  symbolic  grouping  of  types  of 
the  Mother  Country  and  of  the  different- 
British  Dominions  and  the  allied  nations, 
together  with  appropriate  sentiments  ex- 
pressed in  motto  and  verse.  The  line  in- 
cludes a  set   Of  postcards. 


A  series  of  war  maps  has  been  put  out 
by  G.  W.  Bacon  &  Co.,  Ltd.,  of  London, 
including  a  large  scale  map  of  the  seat 
of  war  in  North  Sea,  Belgium  and  East- 
ern France;  another  of  the  seat  of  war 
in  the  Baltic,  Poland  and  Eastern  Ger- 
many; a  map  of  the  environs  of  Paris; 
a  new  war  map  from  Paris  to  Berlin, 
and  a  war  map  of  Europe. 


Although  Goodall's  are  naturally  best 
known  for  their  playing  cards,  Book- 
seller and  Stationer  has  just  been  fav- 
ored with  specimens  of  a  series  of  patri- 
otic Christmas  greeting  letters  put  out 
by  this  firm.  One  particularly  striking 
and  attractive  one  shows  the  flags  of 
Belgium,  France,  Britain  and  Russia  in 
their  true  colors  with  holiday  and  ribbon 
decorations  introducing  the  motto,  "Fra- 
ternite. "  Another  shows  an  attractive 
draped  design  introducing  the  flags  of 
France  and  Britain. 


The  Pugh  Specialty  Company  have 
isued  a  fine  series  of  patriotic  postcards, 
the  subjects  including  various  notables, 
among  them  being  the  Canadian  Minister 
of  Militia,  Colonel  the  Hon.  Sam  Hughes, 
Premier  Asquith  and  Earl  Grey.  Mr. 
Pugh,  speaking  to  a  representative  of 
Bookseller  and  Stationer,  said  their  big 
success  at  present  was  with  various 
patriotic  items,  among  others  being  a 
series  of  patriotic  pennants  and  buttons. 
In  postcards,  such  subjects  as  army  and 
navy  celebrities,  rulers  of  the  countries 
at  war,  and  postcards  showing  battle- 
ships, were  proving  particularly  popular. 


It  is  interesting  to  observe  in  connec- 
tion with  Clara  E.  Laughlin's  new  book, 
"Everybody's  Birthright,"  that  one  of 
tli<>  chief  scenes  of  this  story  is  laid  in 
the  cathedral  of  Rheims,  recently  de- 
stroyed by  the  Germany  army.  It  was 
within    the    walls    of    Rheims    Cathedral 


that  the  victorious  Maid  of  Orleans  stood 
before  the  high  altar,  banner  in  hand, 
and  witnessed  the  Coronation  of  Charles 
VII.,  which  marked  the  fulfilment  of  her 
vision.  Rheims  Cathedral  was  begun 
li>  Robert  D.  Courcy  in  1212,  and  con- 
Imiied  at  intervals  down  to  the  15th  cen- 
tury. The  venerable  pile  was  regarded 
as  the  most  perfect  example  of  gothic 
architecture  in  existence.  In  an  artistic 
and  historical  sense,  its  destruction  is 
the  greatest  loss  of  the  present  war. 


In  the  Camera 
Department 

Advice  That  The  Retailer  .May  Pro- 

litahly   Pass  on  to  the  Amateur 

Photographer. 

Here  is  a  good  piece  of  advice  which 
dealers  could  advantageously  pass  on 
to  their  customers:  After  drying,  prints 
are  liable  to  curl,  but  instead  of  taking 
np  the  print  itself  and  drawing  it 
over  a  straight  edge  or  the  sharp  edge 
of  the  cutting  board,  a  better  method  is 
to  place  a  piece  of  clean  paper  between 
the  print  and  the  straight  edge,  thus 
preventing  the  print  from  being  scratch- 
ed   or  otherwise  marred. 

When  the  dealer  sells  a  camera,  if  it 
is  only  a  cheap  box  camera,  he  should 
impress  upon  the  purchaser  the  advis- 
ability of  beginning  right.  That  is,  to 
begin  systematically.  Urge  the  amateur 
to  keep  a  note  book  and  in  it  record 
full  data  concerning  every  exposure, 
putting  down  dates,  time  of  day.  charac- 
ter of  light,  stop  and  the  amount  of  ex- 
posure given.  As  a  writer  in  a  recent  is- 
sue of  the  American  Photographers' 
Weekly  stated,  "Nine-tenths  of  success- 
ful photography  is  due  to  knowledge  of 
correct  exposure  gained  by  verified  cal- 
culations." Every  dealer  knows  of  the 
great  proportion  of  pictures  that  are 
taken  out  of  focus.  This  is  convincing 
evidence  of  the  lack  of  system  on  the 
part  of  the  average  beginner.  If  the 
amateur  is  a  poor  judge  of  distance,  he 
should  take  a  tape  measure  along  to 
mark  off  the  distances  indicated  on  the 
scale.  The  dealer  should  also  advocate 
system  in  the  ,:are  of  negatives  and 
prints,  and  in  this  manner  many  sales 
of  mounts  and  photo  albums  can  be 
made.  The  amateur  should  not  be  satis- 
fied after  printing  a  batch  of  photos 
to  merely  pass  them  around  among 
friends,  or  tuck  them  away  in  a  drawer 
or  book  and  forget  about  them.  Even 
the  poor  prints  should  be  carefully  filed 
away,  because  the  more  such  results  are 
studied  the  more  likely  will  the  amateur 
be    to    improve    upon    them. 


SILHOUETTE    PRINTS. 

A  quaint  and  individual  gift  card  can 
he  made  in  imitation  of  the  old-fash- 
ioned silhouette.  Any  one  who  is  skilful 
with  pencil  and  paper  can  draw  the  out- 
lines of  graceful  figures,  transfer  them  to 
the  white  back  of  dark  kindergarten 
paper,  cut  them  out,  and  mount  them, 
black  side  out,  on  fine  bristol-board 
cards.  A  personal  portrait  is  even  bet- 
It  i  than  the  figures,  if  you  can  get  some 
one  to  make  the  outline  drawing  of  your 
shadow  by  the'  lamplight  as  you  set  be- 
tween the  light  and  the  wall,  or  if  you 
can  do  it  yourself  by  the  aid  of  mirrors. 
A  f ter  you  have  made  the  drawing,  trace 
it.  as  in  the  case  of  the  figures,  on  the 
back  of  the  kindergarten  paper,  and 
mount  it  on  a  card.  You  can  make  at- 
tractive  frames  for. the  cards  from 
cover  paper,  such  as  comes  in  pamph- 
lets. Use  a  delicate  neutral  color.  Rib- 
bons tied  at  the  top  or  bottom  of  the 
frame,  or  a  little  Christmas  design 
drawn  on  the  border,  will  relieve  the 
plainness  of  the  frame.  For  other  sea- 
sons other  designs  are  used.  Many  other 
attractive  ways  of  mounting  or  framing 
the  cards  will  suggest  themselves. — 
Amateur  Photographer's  Weekly. 


A  practical  volume  entitled  "Chats 
on  Photography"  by  W.  Wellington  be- 
ins:  published  by  T.  Werner  Laurie  of 
London,  and  Bookseller  ami  Stationer 
has  been  favored  witli  a  copy.  This  is 
an  easy  guide  for  beginners  in  photo- 
graphy, its  object  being  to  provide  the 
amateur  with  a  friend  to  guide  him 
along  the  simplest,  pleasantest  path, 
preventing  him  from  falling  into  many 
pitfalls  that  beset  his  path.  The  advice 
edven  is  the  outcome  of  many  years' 
experience  in  helping  amateurs  and  no- 
thing that  is  not  eminently  practical 
has  been  included.  Very  little  space  has 
been  devoted  to  the  varying  advantages 
of  different  types  of  apparatus,  as  it 
was  not  desired  to  turn  this  work  into 
a  catalogue,  most  beginners  being  guided 
in  their  selection  by  some  photosrraphic 
friend. 


Satisfa  paper  recently  introduced  by 
Willis  and  Clement,  of  Philadelphia,  is 
a  special  grade  of  paper  closely  allied  to 
platinotype. 

An  interesting  new  article  recently  in- 
troduced to  the  trade  is  the  Kitteridge 
Photo  Printer.  It  is  fitted  with  40  watt 
Tungsten  and  Ruby  lights  which  alter- 
nate by  each  turn  of  the  switch.  It  has 
a  double  hinge  cover  and  adjustable 
clips  for  holding  mask  and  negative  in 
position. 


BOOKSELLER      AND      STATIONER 


51 


TALLY- CARDS 

PLACE-  CARDS 
SCORE-LADS-EORALLGAMES 

CREETING-CARDS 

CONGRATULATION-CARDS 

BIKTH  -ANNOUNCEMENTS 

CALENDAR:  PADS 

CHRISTMAS- CARDS 

CHBJSTMAS-FOLDEI\S 

CALENDAR- MOUNTS 

PARTY- INVITATIONS 

INITIAL- STATIONEPY 

DANCE-PROCRAMS 


CHAS'H-ELLIOTT-CO- 

NORTH  PHILADELPHIA 


KODAK  FINISHING 

Developing  and   Printing   done   for   dealers.    Liberal   coin- 
missions.     First-class  work  done  promptly.     We  pay  cost 
of  delivery.    Write  for  particulars. 
THE  ROBERT  SIDEY  CO.,  22  East  Main  St.,  WELLAND 


The  Dalton  Royal  Auction  Bridge  Pad 

Best  Made 

New   Count   on   Every   Sheet  15  cts.   Retail 

Discount  to  Dealers  Only 

WYCIL  &  CO.      -      83  Nassau  St.,  New  York 


SPEDCERIAn 
STEEL-  PEPS 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  CO. 

349  BROADWAY  NEW  YORK,  N.Y. 


MADE     IN     ENGLAND. 


Two    Styles    in    Tasteful    Shades   to   retail    at 

75c  and  $1.50. 
Complete  with   crucible,  lamp  or  candle,  wax 
and  seal  with  any  initial.    Wax  to  match  color 
of   box   supplied   in   balls,    each   sufficient   for 
one  seal. 

Extra  wax  20c  per  box 

Extra  seals 20c     each 

A  Sure  Seller  for 
Fall  and  Xmas 
Trade. 

FULL  PARTICULARS  FROM 
THE  SOLE  AGENTS : 


JOHN    DICKINSON  &    CO.,  LIMITED 

216  LEMOINE  STREET,  MONTREAL 


52 


BOOKSELLER      AND      STATIONER 


sw^y^^^^^ 


Ignoring  the  Retail  Merchant 

WHEN  Sir  George  Foster,  Minister  of  Trade  and  Commerce  decided  to  advertise  Cana- 
dian apples  for  Canadian  consumption  lie  ignored  the  retail  trade  entirely.  This  was 
quite  unintentional  on  his  part.  Advertising  was  a  new  phase  "I*  business  to  him.  He 
called  in  an  advertising  agency  who  told  him  the  proper  thing  to  do  was  to  give  them  the 
money  and  to  spend  it  in  the  Leading  daily  papers.  No  effort  whatever  was  made  to  explain  the 
situation  to  the  retail  trade.  The  result  has  been  thai  the  retailers  were  placed  at  a  disadvan- 
tage as  I  lie  public  were  not  properly  informed.  They  understood  that  apples  were  unusually 
plentiful  this  year  and  could  lie  bought  cheap.  So  they  can,  but  apples  of  line  quality,  such 
as  leading  grocers  sell  cannot  be  bought  from  the  fanner  at  low  prices.  When  retailers  who 
give  more  thouglil  to  their  reputation  and  the  value  they  give  for  the  money  were  asked  to  sell 
apples  at  about  $1  a  barrel-  the  price  they  were  led  to  expect  from  the  advertising — for  which 
they  paid  the  wholesaler  or  fanner.  $2  or  $3„  the  consumer  naturally  believed  the  retailer 
was  robbing  him.  Right  across  Canada  in  consequence  the  feeling  has  gone  that  the  retail 
grocer,  who  has  probably  the  smallest  margin  of  profit  of  any  dealer  in  the  country,  is  mak- 
ing enormous  profits  and  is  the  man  responsible  for  the  high  cost  of  living.  Letters  are 
pouring  in  to  the  newspapers,  and  some  are  being  published  from  indignant  consumers,  who 
refuse  to  believe  the  explanations. 

The  Canadian  Manufacturers  decided  upon  a  campaign  to  urge  Canadians  to 
buy  Made  in  Canada  goods,  and  $.'50,000  is  being  expended  under  the  direction  of  another 
advertising  agency.  Again,  the  retail  trade  are  ignored,  and  so  are  practically  all  the  im- 
portant weekly  newspapers,  and  the  local  weekly  paper  is  as  carefully  read  in  the  small- 
er cities,  towns  and  villages,  as  is  the  Bible.  The  manufacturers  now  complain  they  are  not 
getting  the  results  they  anticipated  from  their  big  expenditures. 

The  theory  of  the  advertising  agency  is  that  if  an  article  is  strongly  advertised  the  retailer 
has  got  to  handle  it  whether  he  likes  it  or  not,  but  this  has  not  worked  out  in  practice.  The 
fact  is  that  no  article  has  ever  been  forced  on  the  retail  trade  permanently.  The  average  ad- 
vertising agency  is  not  equipped  to  deal  with  the  retail  trade.  They  do  not  understand  ques- 
tions from  the  retailers'  standpoint  and  advertising  agencies  that  itrnore  the  retail  service 
are  not  giving  intelligent  service  to  their  clients.  As  manufacturers  learn  more  about 
advertising  they  realize  that  the  most  important  factor,  an  absolutely  essential  factor,  in 
selling  any  goods,  is  the  co-operation  of  the  retail  trade. 

The  National  Drug  and  Chemical  Co.,  who  are  members  of  the  Canadian  Manufacturers' 
Association,  are  to  be  congratulated  upon  coming  out  strongly  on  this  point.  They  pay  an 
annual  subscription  of  $70  to  the  Manufacturers'  Association,  but  announce,  in  a  circular 
to  members,  their  willingness  to  appropriate  $250  or  $500  a  year  towards  a  proper  adver- 
tising campaign,  provided  that  the  retail  trade  is  not  ignored.  In  the  circular  they  have  sent 
to  members  of  the  Manufacturers'  Association  they  say  "to  get  the  full  benefit  of  the  news- 
paper advertising,  it  is  necessary  that  each  manufacturer  should  make  every  effort  to  in- 
terest the  retailers  in  the  movement,  in  order  to  get  them  not  only  to  use  their  influence  to- 
wards educating  the  public  by  means  of  effective  window  displays  of  Made-in-Canada  goods, 
but  also  to  get  the  retailers  to  really  push  the  sale  of  goods.  Therefore,  too  much  stress 
cannot  be  laid  *****  while  at  present  the  public  take  a  faint  interest  in  the  Made-in- 
Canada  movement,  it  would  with  the  retailers'  co-operation  take  a  very  decided  interest  in  the 
movement  and  would  be  anxious  to  purchase  Made-in-Canada  goods."  As  large  advertis- 
ers themselves,  they  say  further,  "that  unless  the  manufacturers  are  successful  in  interest- 
ing the  retail  dealers  and  getting  them  to  co-operate  in  the  important  movement  of  develop- 
ing the  sale  of  Made  in  Canada  goods  that  the  money  now  being  expended  in  the  public  press 
will,  while  creating  some  slight  attention  be  ultimately  lost,"  and  again  in  the  circular 
they  say,  "to  bring  the  present  movement  to  a  successful  issue  will  require  not  only  enthusi- 
asm but  continuous  hard  work  on  the  part  of  each  manufacturer  with  the  retail  dealer." 

These  two  national  experiences  are  of  great  value  in  opening  the  eyes  of  all  manufac- 
turers to  the  absolute  necessity  of  securing  the  co-operation  of  the  retail  trade  in  promot- 
ing the  sale  of  any  article. 

Advertising  agencies  are  a  very  useful  adjunct  in  national  selling  campaigns.  There  are 
some  able  and  brilliant  men  associated  with  the  agencies  in  Canada,  though  unfortunately 
many  of  them  lack  a  real  experience  in,  and   grasp  of,  business  affairs. 

Some  of  them  recognize  this  and  are  honest  enough  to  tell  the  manufacturer  frankly  they 
are  not  equipped  to  handle  campaigns  to  the  retail  trade,  and  advise  him  that  this  feature 
of  selling  is  of  chief  importance  and  should  be  directed  by  the  manufacturer  himself  or  his 
general  sales-manager. 


E>/^//W/^yW//^^^^^ 


BOOKSELLER      AND      STATIONER 


53 


Would  25%  Clear  Profit  Interest  You  ? 


WOULD  a  definite  profit  of  25%  on  each 
sale  of  a  most  refined  proposition  inter- 
est you?  A  proposition  with  a  wide  and 
extensive  field  in  your  locality,  that  gives  pres- 
tige to  your  store,  that  draws  to  it  only  the  very 
best  class  of  trade,  that  puts  you  under  no 
responsibility,  no  risk,  and  requires  no  outlay 
whatever.    A  proposition  for  which  there  is  an 


excellent  demand  during  the  fall  and  winter 
social  season  especially,  but  which  is  an  all- 
year-round  sales-producer.  If  the  prestige  of 
your  store — if  quick  and  steady  sales — if  25% 
clear  profit  is  worth  anything  to  you,  write  us 
to-day  for  full  particulars. 

STANDARD  EMBOSSING  CO. 

36-38  LOMBARD  STREET  V  TORONTO,  ONT. 


PICTURE  FRAMERS,  have  you  provided  for  the  EXTRA  DEMAND  for  neat  framed 
pictures  this  year  owing  to  the    absence  of  so   many    foreign    gift    articles    usually    used 

for  HOLIDAY  TRADE  ? 

MATTHEWS  BROS.,  Limited,  788  Dundas  Street,  Toronto 


Venus  Drawing 

17  Degrees 

6B  Softest  to  9H  Hardest 


Venus  Copying 

2  Degrees 

Medium  and   Hard 


AMERICAN    LEAD    PENCIL  COMPANY 

Correspondence  Solicited  220   FIFTH    AVENUE.   NEW    YORK 


606.  Congress  Playing  Cards. 


Gold  Edges. 


Air-Cushion  Finish. 


Club  Indexes. 


9 


Copyright.  1914.  by  The  D.  S 


2 


o..  Cincinnati.  U.  S.  A. 


Always  Something  New  in  Congress 

The  famous    MONA   LISA  now  ready,  also  two  excellent  examples   of  color  blending   in 
the  new  HELEN   and  VIOLA. 

Every  sixty  days  a   new  design   is   added   to    CONGRESS new  issues  since  January 

1st  are   Harvest   Moon,   Alt   Heidelberg,  Volendam,   Helen,  Viola,   Mona   Lisa,  with   revis- 
ions in   Pocahontas,   Moonlight,   Grace,   Stung  and   Erin. 

Send  for  CONGRESS   FOLDER  showing  all  designs actual  cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.  S.  A. 


54 


BOOKSELLER      AND      STATIONER 


A 

NATIONAL 

SPECIAL 


FOR 


A  NATIONAL  NEED— 


Rapidly  mounting  living  cxjiciim  s  leave  no  room  for 
argument  about  the  necessity  for  a  Family  Expense 
Book.  Previous  make-shift  affairs,  however,  were 
more  of  a  discouragement  than  a  help.  The  National 
Family  Expense  Book,  No.  399%,  is  an  attractive  book, 
bound  in  green  art  cloth  with  gilt  side  stamp.  Every 
possible  source  of  income  and  "outgo"  is  anticipated 
in  this  book.  The  up-to-date  housewife  needs  only  be 
shown   this   book    to   complete   the    sale. 

THE  NATIONAL  FAMILY  EXPENSE  BOOK 

gives  emphasis  to  the  statement  that  it  is  no  longer 
necessary  to  have  books  made  to  order  for  special  pur- 
poses. In  the  enormous  product  of  "the  largest  blank 
book  factory  in  the  world"  there  is  a  NATIONAL  I'm 
every  requirement. 

The  New  National  Catalog  of  Loose  Leaf 
Goods  in  now  being  mailed.  Every  dealer  in 
office   supplies   should   write  at  once   for   a  copy. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


PARAGON 

TELEPHONE  DESK 


A  new  writing  desk  for  your  telephone. 
Attach  to  the  Telephone  as  shown  in  cut. 
Use  flat  paper  of  any  kind;  do  not  have 
to  bother  with  getting  rolls  of  paper  to  fit 
your  holder.     Use  any  kind  of  flat  paper. 

Size    of    Desk,    3x5. 


Sole  Manufacturers 

Frank  A.  Weeks  Mfg.  Co. 

93  John  St..  New  York 

s  .lil  by  nil  Ciinadinn  Jobbers 


No.   1733  Transparent  Edges.       See  our  Catalogue  No.  42. 

WESTCOTT-JEWELL  CO.,  SEKAuFsAkLS 


UNION  LINE 

MADE  BY 

Union  Furniture  &  Novelty  Co. 

WARREN,  PA. 

Manufacturers  of 

High-Grade  Juvenile  Furniture,  Roll 
Tup  Desk  and  Chair  Sets,  Secretary 
Desk  and  Chair  Sets,  Combination 
Desk  and  Chair  Sets,  School  Desk 
and  Chair  Sets,  Misses'  Desk  and 
Chair  Sets,  Desk,  Blackboard  and 
Chart  Combination,  Kitchen  Cabin- 
ets and   Tables,    Etc. 

WRITE    FOR    CATALOG   AND 
PRICE  LIST. 


PHYSICAL 


PHYSICAL 
CULTURE 


The  Leading  Publication  of  its 
kind. 
Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not  want  to  be  without  it. 

Advertising  matter  furnished   on  request. 
PUBLISHED   BY 

PHYSICAL   CULTURE    PUBLISHING  CO. 

FLAT  IRON  BUILDING  .'.  NEW  YORK 


UCKS 


PAT  R I OT I C 
POST  CARDS 

OVER 

600    DESIGNS 

IN   COLOR    AND    SEPIA 

WARSHIPS 

Ttvey  are   tke   MOST 

Z~dC  u  p  -toR-To1te.    GENERALS  .ADMIRALS 


USED  BY  ROYALTY. 


NOTABILITIES 

ARMY  TYPES 


SEND  FOR   DESCRIPTIVE  LISTS. 


RAPHAELTUCK  &50N5  CO.Limited 

9  5TANTOINE  STREET 
MONTREAL 


BOOKSELLER      AND      STATIONER 


55 


A  Talk  on  Marking  Tags 

QUALITY 

Get  your  customer  out  of  the  habit  of  thinking  that  there  is  only 
one  quality  of  marking  tags. 

Show  him  colored  tags,   metal  rim  tags  and   round  cornered  tags 
made  of  tough,  durable  stocks. 

Let  him  tear  one  of  the  good  tags  so  that  he  will  have  a  definite 
understanding  of  what  is  meant  by  "Dennison  Quality." 

Start    the    uplift    work    by    stocking   a    small    but    comprehensive 
assortment  of  the  better  grades. 


SIZE 

Five  sizes  of  marking  tags  do  not  constitute  a  store  assortment. 
Every  size  catalogued  by  Dennison  has  its  uses,  else  it  would  not  be 
manufactured. 

Instead  of  buying  a  few  thousand  each  of  the  five  best  sellers, 
try  an  order  for  an  assortment  that  will  include  ten  sizes. 

Then  you  will  be  able  to  furnish  practically  every  customer 
with  just  the  size  that  he  wants.  Your  customer  will  appreciate 
this  service. 

Write  for  samples  of  the  better  grades  of  marking  tags 


THE  TAG    MAKERS 


BOSTON  NEW  YORK 

LONDON 
Toronto,  160  Richmond  St.  West. 


PHILADELPHIA  CHICAGO  ST.  LOUIS 

BERLIN  BUENOS  AIRES 

Winnipeg,  504  Notre  Dame    Xuvest.  Bldg. 


56 


BOOKSELLER      AND      STATIONER 


THE   M. J. () 'MALLEY    VA). 


MANUrACJTURKHS  i)\m 


STENCIL  HOARDS,  OIL  HOARDS 


HI  OH  BRAIIE    STOOK 
WRITE  niH    SAMPLES 

SPniNGriEIJ]  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES-  -STANDARD COLORS  CARRIED  IN  STOCK. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


ii 


PLAYTHINGS 


99 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy    free    if    requested. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


HIKES;  WELLS  &C 

Bl  RM.-HNC  H  " 


Registered 

Before  buying  t  fresh  stork  of  pens,  get  samples  and 
pru-es  of  the  famous 


U 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 

It  Is  made  of  fine  steel,  writes  easily  and   smoothly 

and    suits   almost   any    hand.     "Rob    Roy"    Pons   are 

made   In    one   of   the   best  equipped    factories   in    P.ir- 

mingham,      Eng.— the      home      of      the      pen-making 

Industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London,  Eng. 

A.  RAMSAY  &  SON   C° 

EST'D.   184  2.    MONTREAL. 


BOOKSELLER      AND      STATIONER 


57 


THE  JOHN  BULL 
WAR  BADGE 

(Registered   Design) 


THE  OFFICIAL  RED 
CROSS  BADGE 


'PRO   PATRIA." 

(Registered    Design) 


Kaiser   Bill,   to   "hack   bis   -way," 
With  his  troops  went  out  one  day, 
Thinking   that   he   had   a    chance 
To   sneak   through   Belgium   into   Prance. 
After  that   he  meant  to  be 
Lord  of  earth  and  air  and   sea  ; 
Sad  to  say  a  well-aimed  shell 
Knocked  poor  Billy  into  Berlin. 


These  Badges  are  selling  in  tens  of  thousands  in  England. 
They  only  want  to  be  seen  to  sell  in  just  as  big  quantities 
in  Canada.     They  are  real   enamel   and   supplied   gilt   or 
silvered  with  either  Brooch  or  Stud  backs. 
Price  $3.00  per  dozen,  post  and  duty  free,  cash  with  order. 


THE  JOHN   BULL 
BUSINESS  BADGE 

(Registered   Design) 


They  said  that  John   Bull  wouldn't  flght 
Because   he  feared   the  German    Kaiser, 
And   didn't   care   about   the   right 
Of  little  Belgium;   now   they're   wiser. 
On  sea  he's  bottled  up  their  fleet, 
On   land   his  army   keeps  our  borders, 
And   while   his    sons   his   foes    defeat 
He  goes  on  calmly   booking  orders. 

Copyright. 


Special  quotations  for  quantities. 

We  make  all  kinds  of  Badges  and  can  submit  sketches  and 

samples  by  return  mail. 

Write  us,  we  are  good  people  to  know  just  now. 


THE  J.  B.  COMPANY,  Dept.  P,  Empire  House 

Gt.  Charles  St.,  BIRMINGHAM,  ENGLAND. 


"Sports"  Playing  Cards 


The  Best 

Value 

in   (he 

Market 


I 


Leaders   in 
a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 

Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported   Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    to    The   Union    Card    and    Paper   Company,  Montreal 


58 


BOOKSELLER     AND      STATIONER 


It  Sticks 


TDAPlC         >  A   f.    IZ1    u 


TRADE     MAR 


GLUE 


A  pure  fish  glue  made 

according  to  the  Dennison 

standard  of  quality 


FROM    TEN    CENT    TUBES 
TO    GALLON    CANS 

WRITE  FOR  SAMPLE 

THE  TAG    MAKERS 

Toronto,  160  Richmond  Street  West 

Winnipeg,  504  Notre  Dame  Investment  BIdg. 

Boston  New  York  Philadelphia 

Chicago  St.  Louis 


mmmmimwwww^n^iw^^rmiiwwmwwwmmmm^iw^n 


HIGG1NS' 
TAURINE  MUCILAGE 


THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  vour  trade. 


HIGGINS*    AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturer, 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


'T^HE  average  woman  de- 
mands the  best  in  things 
that  are  to  represent  her 
among  friends  and  acquaint- 
ances. 

In  paper  it  is 


(3 


ranes 


THE  CORRECT  LINEN  WRITING  PAPER 

Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


Made  in  Canada 


Carter's  Writing  Fluid 

Here  is  a  blue-black  standard  office  ink.  It  is 
especially  adapted  for  uses  where  a  free-flowing, 
fine-writing,  non-fading  ink  is  required. 


After  all,   no  ink  like 
Carter's. 

The 

Carter's  Ink  Co. 

356  St.  Antoine  St. 
Montreal 


Careers 


BOOKSELLER      AND      STATION E R 


59 


500  Window  Trims  Like  This. 


^•i^S^^.LJdJLi-. 


MO.  IN 
UNITE) 
AND  FOSE 
COUNTRIES 

The  Storage   Chest.       The  89  YOUN1TS  that  make  up  this  let  are 
put  up  in  A  HARDWOOD,  H1NGED-LID  STORAGE  CHEST 

(oiled  finish ).     A  good  place  to  keep  any  part  of  the  set  that  is  not  being  used. 
Stock  Carried  in 
Cincinnati.  New  York,  San  Francisco  and  Canada. 
Address  all  correspondence  for  above  points  to  Cincinnati,  O. 


Now! 


A  complete  set  of  wood 
Window  Display  Fixtures 
for  the 

Stationery  Trade 

So  complete  in 
every  detail  that  you  can 
make  over  500  distinct 
Window  Trims  with  this 
one  set.  This  will  keep 
your  window  in  good  Trims 
for  the  next  dozen  years,  for 


$35.°° 


F.  O.  B.   Hamilton.  Ont. 

Write  for  particulars 

and  special 

Catalog 

No.  20 

You  then  canorder  through  your  jobber  or  direct 


Foreign  distributor: 

Australia — Chas.  Ritchie,  Sidney,  Australia 

Write  above  for  foreign  prices 


The  Oscar  Onken  Co. 

262  Fourth  Ave. 

Cincinnati,  Ohio,  U.S.A. 


t)0 


BOOKSELLER      AND      STATIONER 


IPIIIIIIIIlillll!; 


IllllllBl 


ilEillllillllllllllilll 


MONEY  in 
MAGAZINES 


Jw^ik?3  Al  HY  n  o  t  take  annual  customers  who  come  into  your  store  from 
subscriptions  for  all  month  to  month  and  purchase  their  favor- 
magazines,  periodicals  ite  magazines,  could  be  induced  to  sub- 
a  n  d  newspapers?  N  o  scribe  with  very  little  persuasion.  You 
^®\®^8^  extra  floor  space  i  s  make  as  much  on  an  order  for  a  magazine 
JT&*A,e&frf&\  necessary,  merely  "two  by  the  year,  as  you  would  if  you  sold  single 
feet. of  space  in  the  air."  We  provide  copies  for  twelve  successive  issues.  Very 
metal  signs  printed  as  follows:  "Save  few  people  are  acquainted  with  the  fact 
Money,  Order  Your  Magazine  By  The  that  they  can  place  their  orders  for  maga- 
Year,  Ask  For  Prices."  These  signs  dis-  zine  subscriptions  with  you,  and  the  re- 
played in  your  store  will  provoke  inquir-  suk  is>  when  they  become  acquainted  with 
les  from  your  customers,  and  if  you  have  a  ma  azine  and  they  like  it  enough  to  get 

one  ot  our  Price  Books  to  guide  vou,  vou  •  u  _u   *u      •         •  m  a  +u  • 

„nn  „  ^  r    i   y7u'/.  it  each  month,  they  invariably  send  their 

can  quote  prices    on    any  of  the  leading        .        .     .  ,  .  ,.  , 

periodicals,     published     in     the     United  subscriptions  to  the  publishers. 

^tates-  We  do  no  retail  business,  that  is,  we  have 

Our  new  Fall  Price  Book  is  now  ready,  no  dealings  directly  with  the  public  what- 

and  we  will  be  glad  to  send  you  a  copy  on  soever.    All  our  business  comes  to  us  at 

request.    We  act  as  publishers'  agents  for  wholesale  from  the  trade.    We  accept  per- 

over    twenty-four    thousand    magazines,  sonal  checks  in  payment  of  orders  and  are 

periodicals  and  newspapers,  and  are  pre-  w{Hjng   to   extend   credit   to   responsible 

pared  to  fill  orders  for  annual  subscrip-    ,  ttt     j- ,  „•  u    Ajere 

,  .  i  t  i     i    i  ,  business   concerns.      We   furnish   orders 

tions  to  anything  published  throughout    ,      ,         ,  .  ,  .,,  ,        i    i  ,  j 

.u     tt   •.  j  c  •  »     j-       r»  t-      books,  which  we  will  be  glad  to  send  you 

the  United  States.     Reading  Rooms,  Li-  ,  ,  , 

braries,  Clubs,  Y.'ljf.  C.  A.  Branches,  on  request,  and  return  envelopes  for  your 
Church  Societies  and  Various  other  insti-  convenience  in  sending  us  your  business, 
tutions  order  thousands \of  dollars'  worth  We  will  be  pleased  to  send  you  a  copy  of 
of  magazines  each  XpHIS  adverti&Blent  will  not  appear  our  new  Price  Book, 
year.    It  will  pay  you      |*  again.     The  time  to  act  is  now.      which   explains   fully 

to  endeavor  to  get  the      ^rite  to"day  f<>r  °"r  New  Price  Book.  mpfunH  nf  Hnino- 

,  !  A  post  card  will  do.    Address  Crowley       our  method  Of  doing 

business   m   >ipur   lo-      The  Magazine  Man>  Inc<>  3291  Third      business 

cality.        Incidentally,       Avenue,  New  York  City. 


\ 

1 

SIII!lil!ll!l!i!l!ll!IB 

' 

BOOKSELLER      AND      STATIONER 


61 


Keith's  Fine  Papers 

The  Dealer  Who  Has 
An  Eye  For  Business 
Will  Establish  His 
Business  On  A 
Business  Basis 


<J  And  the  point  is  this:  Holiday  merchan- 
dise from  foreign  countries  will  be  very 
limited — with  the  natural  result  that 
goods  made  on  this  side  of  the  Atlantic 
will  lie  in  supreme  demand. 

<J  Fine  Stationery  in  all  sorts  of  attractive 
boxes  from  the  low-priced  packages  to 
those  more  elaborate,  will  bend  the 
branches  of  many  Christmas  trees  this 
year — Keith's  Papers  will  lead. 

<J  To  every  dealer  of  Stationery  in  the  Do- 
minion, we  suggest  writing  or  calling  upon 
Mr.  Wm.  E.  Coutts,  Toronto,  who  will  be 
glad  to  give  all  particulars  regarding  fc 
Keith's  Fine  Papers.  Prices  will  interest 
you. 

American  Papeterie  Company 

Sole   Manufacturers 

Albany,  New  York,  U.S.A. 


LOCAL   VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specially.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs,  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  hest  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples   and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


54  W.  Lake  Street 


CHICAGO 


FOR    THE  FALL    AND 
HOLIDAY  TRADE 


THE  HIAWATHA  PAINTING  BOOK 


15c.  Retail. 


A  32-page  book — it  actually  sells  on  sight!    Beautiful 
effects    in    poster   coloring   are   easily    obtained    by    the 

average    child. 

THE  ROBINSON  CRUSOE  PAINTING  BOOK 

15c.  Retail. 

We   have   here   a    hook   containing   32    pages,   8   x    10 
Inches,  and  a  cover  printed  iii  two  colors.    The  tropical 

scenery    which    is    used    in    the    outline    drawings    gives 
opportunity    to   do   vivid    and    striking   coloring. 


THE  PETER  PAN  PAINTING  BOOK 


30c.  Retail. 


A  beautifully  gotten  up  hook  with  an  embossed  cover 
printed  in  colors.  This  book  contains  5(1  pages  8xllMs 
inches.  The  outline  drawings  are  designed  so  that 
the  child's  imagination  works  broadly  and  quickly 
in  placing  the  colors;  aud  surprising  effects  can  he 
secured. 

THE  HIAWATHA  PAI1JT*B0X  15c.  Retail. 

Containing  12  cakes  or  Nonpoisonous  Water  Colors 
of  splendid  quality.  ,*There  are  two  Water  Pans  in 
this  box  and  one  No'.  4  Camel's  Hair  Brush  with  de- 
tachable  Handle. 

THE'  IVANHOE  PAINT  BOX  30c.  Retail. 

v 

A  An    unusually    attractive   box.      Each    box    contains   24 

*  cakes  of  Nonpoisonous  Water  Colors  of  superior  qual- 
ity, no  two  colors  alike.  Two  Water  Pans  and  one 
Camel's  Hair  Brush. 

These  "Painting  Books"  and  "Paint  Boxes"  are  the 
most  attractive  and  quick-selling  lines. 


THE  PRANG  COMPANY 


York 


Ch 


icago 


Boston 


Atlanta 


Dalle 


ti2 


BOOKSELLER      AND      STATION  LI, 


BUYERS'   GUIDE 


The  Topaz  Pencil 

As   good    as   any    at   any    price 
Better  than  any  at  t  lie  same  price. 

HB,     H,     with    rubber    tips, 

HB,H,  2H,3H,4H,B,  2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros  &  Rutter,  Limits 

Wholesale  Stationers,  TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 


JENKINS  &    HARDY 
Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15 J  Toronto  St.  52  Can.  Life  Bldg 

Toronto  Montreal 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1893,  and  ProTince  of  Quebec  Exposi- 
tion, Montreal.  1897 


Tft"  Select" 

Christmas  Cards 

have  a  reputation 
for  Originality  and 
Excellence  in  Style 
and   Value. 


SAMUEL  A.    C.  TODD 

Publisher, 
26  BOTHWELL  STREET, 
GLASGOW,     SCOTLAND. 

TlCIKCKAMs:     "Yfll.K'riliK,     CIl  ASGOW." 

HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.a 


ART    SUPPLIES. 

A.   Ramsay   &    Son    Co.,    Montreal. 
Artists'    Supply    Co.,    77    York    St.,    Toronto. 
L'he    Hughes-Owens    Co.,     Montreal,    Toronto, 
Winnipeg. 

BLOTTING     I'Al'ERS. 

The   Albemarle    Paper   Co.,    Richmond,    Va. 
John    Dickinson    .V    Co.,    Montreal. 

CAMERA    AND    1'IIOTO    SUPPLIES. 

Wellington    &    Ward,    Monl 

BLANK    BOOKS. 

Boorum   &    Pease    Co.,    Brooklyn,    N.Y. 

Bro-R  n    Bri  S.,    Ltd.,    Toronto. 

Warwick    Bros.   >^    Rutter,   Toronto 

The   Copp,   ('lark    Co..   Toronto. 

W.  J.   Gage  &   Co.,   Toronto. 

National   Blank   Hook   Co.,   Holyoke,   Mass. 

Buntin,  Gillies  &  Co.,  Hamilton. 

CHRISTMAS   AND    PICTURE    POST    CARDS. 

Alfred   Guggenheim.  529   Broadway,   N.Y. 

Lonsdale  ,fc    Bartholomew,    Montreal. 

Menzies   &   Co.,   Toronto. 

Birn    Bros.,  266   King   St.    W.,   Toronto, 

The    Sutcliffe    Co.,    Toronto. 

Valentine   &    Sons,    Toronto    nnd    Montreal. 

Harper,    Woodhead    &    Co.,   34    Provost    Street. 

City    Road,    London,   B.C. 
Phillip  C.  Hunt.  London,  E.C.  (Menzies  &  Co., 

Toronto,  Canadian   Agents'). 
Packard  Bros..  329  Craig  St.  W.,  Montreal,  Que. 
Pugh    Specialty    Company.    Toronto. 

CASH     REGISTERS. 

The    National    Casi    Register   Co.,   Toronto. 
(ODE    BOOKS. 

The   American    Code   Co.,   83    Nassau    St.,    New 
York. 

CRAYONS. 

American    Crayon    Co.,    Sandusky,    Ohio. 
Binney    &    Smith.    New    York. 

ENVELOPES. 

Warwick    Bros.    &    Rutter,    Toronto 
Copp,    Clark    Co.,    Toronto. 
W.    J.    Gage   &    Co.,    Toronto. 
Buntin,   Gillies    &    Co.,    Hamilton. 
Rrown    Bros.,    Limited.    Toronto. 

FANCY    PAPERS.    TISSUES    AND    BOXES. 

Dennison    Mfg.    Co.,    Boston. 
Menzies    &    Co.,    Toronto. 

A.    R.    MacDougall    &    Co..    2(10    King    St.    W.. 
Toronto. 

FOUNTAIN    PENS. 

Sanford    &    Bennett    Co.,    51-53    Maiden     Lane, 

New    York. 
A.     R.     McDougall    &     Co.,    266    King    St.     W. 

Toronto. 
Ma  hie.    Todd    &    Co.,    Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros..  Ltd.,  Toronto, 

Canadian    Agents. 
Whur   A.    Waterman    Co.,    Ltd. 
W.   II.  Smith  &  Son,  186  Strand,  London,  E.C. 

INKS,    MUCILAGE   AND    GUMS. 

Aug.    Leonhardi.    Dresden,    Germany. 

Chas.    M.    Higgins    &    Co.,    Brooklyn,    N.Y. 

The    Carter's    Ink    Co.,    Montreal. 

Thaddeus      Davids     Co.,      New     York,     Brown 

Bros..   Ltd.,   Toronto,   Canadian   Agents. 
Stephens'    Inks,    Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
D.    W.    Reaumel    &    Co.,    New    York. 
Sanford    Mfg.    Co.,    Chicago. 

INDELIBLE    INK. 

Payson's    Indelible   Ink. 
Carter's    Ink     Co.,     Montreal. 
S.    S.    Stafford    Co..    Toronto. 
H.    C     Stephens.    London,   Eng. 

INKSTANDS. 

The    Sengbuseh    Co.,    Milwaukee. 

LEAD    AND    COPYING    PENCILS. 

A.     R.     McIKugall     &     Co.,    266    King     St.     W., 

Toronto. 
A.    W.    Faber    Co.,    Stein,    Germany. 
American    Pencil    Co.,    New    York. 


BUYERS'     GUIDE     (Continued) 


LEATHER  AND  FANCY  GOODS. 

Warwick    Bros.    &    Rutter,    Toronto. 
Brown    Bros.,    Ltd..    Toronto. 
The   Copp,    Clark    Co.,    Toronto. 

LOOSE     LEAF     BOOKS,     BINDERS     AND 
HOLDERS. 

Smith,    Davidson    &    Wright,    Ltd.,    Vancouver. 
National    Blank    Rook    Co.,    Holyoke,    Mass. 
Warwick    Bros.    &     Rutter,    Toronto. 
W.    J.    Gage    &    Co.,    Toronto. 
Buntin,    Gillies    &    Co.,    Hamilton. 
The   Copp.   ciark    Co.,   Toronto. 
The   Brown    Bros.,    Ltd.,   Toronto. 
Boorum   ,v    Pease   Co.,    Brooklyn. 

Samuel    ('.    Tatuni     Co.,    Cincinnati. 

British  Loose  Leaf  Manufacturers,  Ltd.,  Lon- 
don,   England. 

MAP    PUBLISHERS. 

Rand,   McNally   &   Co.;   Chicago. 
The   i  'opp,  ci.uk  Co.,  Tori  nto. 

NEWS    COMPANIES. 

imperial    News    Co.,    Montreal,    Toronto,    Win- 
nipeg. 
Toronto   News   Co. 
Montreal    News   Co. 

Winnipeg    News    Co. 

PAPER    FASTENERS. 

The  O.   K.   Mfg.   Co.,  Syracuse,   N.Y. 

PENNANTS. 

Niagara    Pennant    Co.,    Niagara    Falls,    Ont. 
Pugh    Specialty    Co.,    Toronto. 

PAPETERIES    AND    WRITING    PAPERS. 

Warwick  Bros.  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

The    Rrown    Bros..    Ltd.,    Toronto. 

W.  J.  Gage  &  Co..  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The    Copp.    Clark    Co.,    Toronto. 

Buntin,    Gillies    &    Co.,    Hamilton. 

Eaton,   Crane  &    Pike.    Pittsneld,    Mass. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO   MAILERS. 

Thompson   &   Norris,  Brooklyn,  N.Y. 


Hand-Painted 

Box  Tops 

Whether  you  want  designs  for 
papeterie  boxes,  or  for  special  boxes 
for  holiday  or  all-year-round  selling, 
my  studio  is  equipped  for  just  such 
special  work.   Ask  for  estimates. 

ELINOR  HEGONE 

163  West  23rd  St.,  New  York 

Phone — Chelsea  5753 

YOUR  AD.  HERE 
WOULD  BE  READ 
BY  OVER  80%  OF 
CANADA'S  BOOK- 
SELLERS  AND 
STATIONERS 


BOOKSELLER     AND      STATIONER 


63 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

write  us  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   'UK'1" 

7  7  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers  by 

HENRY  GEORGE 

16-20     Farringdon     Ave.,     Farringdon 
Street,   London,    Kng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


When 

Writing 

Advertisers 

Kindly 

Mention 

This 

Paper 


CARBON   PAPERS  AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

06  JOHN  STREET  V  NEW  YORK 


PLAYING    CARDS. 

Goodall's  English  1'laying  Cards,  A.  O.  Hurst, 

Scott    St.,    Toronto. 
Consolidated      Lithographing      and    Mfg.    Co., 

Ltd.,    Montreal. 
0,    S.    Playing   Card    Co.,    Cincinnati,    O. 

PINCHING      MACHINERY— HAND     AND 
FOOT    POWER. 

British  Loose  Leaf  Manufacturers,  Ltd.. 
London,    England. 

SHEET   MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria   St.,    Toronto. 

STATIONERS'   SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Cupp,  (.'lark  Co.,  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Butter,  Wholesale  Station- 
ers.   Toronto. 

A.  R.  MacDougall  &  Co.,  266  King  St.  \\\. 
Toronto. 

STEEL     WRITING    PENS. 

John  Heath,  8  St.  Bride  St.,  E.C.,  London, 
ufig. 

Hinks.    Wells   &   Co.,   Birmingham.   Eug. 

Spencerlan   Pen   Co.,  New   York. 

Perry    &    Co.,    Birmingham,    Eng. 

Esterbro-ok  Pen  Co.,  Brown  Bros.,  Ltd.,  To- 
ronto.   Canadian     Representatives. 

Buntin,  Gillies  &  Co..  Hamilton. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W.. 

Toronto. 

STENCIL     BOARDS. 

Iiio   M.  .1.  O'Malley  Co..  Springfield,  Mass. 

TALL1  CARDS,  DANCE  PROGRAMMES, 
ETC. 

The   Chas.   H.   Elliott  Co.,   North   Philadelphia, 

Pa. 
The    Drysdale    Co.,    Chicago. 
Warwick    Bros.    &    Butter,    Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless  Carbon   Co.,   Toronto. 
Mittag   &    Volger,   lark    Ridge,   N.J. 
The   Drysdale   Co.,   Chicago. 
The   A.    S.   Hustwitt   Co.,  Toronto. 

TYPEWRITER     SUPPLIES. 

S.    I.  Atwater,  335   Broadway,   New   York. 
J   A.   Heale,   96  John   St.,   New   York,   N.Y. 

TOY    MARBLES. 

P.    Christensen    &    Son     Co.,    Akron, 


The    M. 
Ohio. 


WALL  PAPERS. 

Stauntons,   Ltd.,   Toronto. 

WIRE    BASKETS. 

Andrews    Wirs   Works.   Watford. 


Ont. 


BOOK   PUBLISHERS. 

(Canadian). 

Bell    &    Cockburn,    Toronto. 
William    Briggs,    Toronto. 
Cassell    &    Co.,    Toronto. 
The    Carswell    Co.,    Toronto. 
The    Copp,    Clark    Co.,    Toronto. 
Henry    Prowde,    Toronto. 
Thomas    Langton,    Toronto. 
Thos.  Nelson  &  Sons.  Toronto. 
Hodder  &  Stougbton,   Toronto. 
Macmillan    Co.,    of    Canada,    Toronto. 
McClelland    &    Goodchild.    Toronto. 
McLeod    &    Allen,    Toronto. 
Muss-on    Book    Co.,   Toronto. 

(United    States) 
Forbes   &   Co.,   Chicago. 
G.  &  C.   Merriam   Co.,   Springfield,  Mass. 
Hurst    &    Co.,    New    York. 
Laird    &    Lee,    Chicago,    111. 
McBride,   Nash   &   Co.,   New  York. 
Page   &    Co..    Boston. 
Rand.   McNally   &   Co.,   Chicago. 
Wycil   &   Co..   83   Nassau   St.,   New   York,   N.Y. 

STANDARD   COMMERCIAL  PUBLICATIONS. 

Morton,  Phillips  &  Co.,  Montreal. 


SPECIAL  OFFER 

Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred    Guggenheim  &  Co. 

529-533  Broadway.  New  York 


Our 

Continuous 

Advertising 

in  high-class  mediums  is  creating  a 
consumer  demand  for 

Moore  Push- Pins 

Glass  heads,  needle  points 

Moore  Push-less  Hangers 

The  Hanger  with  the  Twist 

Has  inclined  tool-tempered  steel  nail 
All    our    products    are    made     in   our    own 
factory  with  improved  machinery  and  with 
the  utmost  skill  and  care. 

HaCe  you  placed  one  of  our  Lath  Displays 

on  your   counter?     It  is  doubling   sales. 

Write  today  for  particulars. 

MOORE  PUSH-PIN  CO. 


113  Berkley  Street 


Philadelphia,  Pa. 


Kindly  mention 
this  paper  when 
corresponding 
with  advertisers 


54 


HOOK  SELLER      AND      STATION  EL 


No.  22.   $60  Per  Gross 

-€|    ,* 


LlB^ffTY 
FOUNTAIN  pEH  CO-  N   Y. 


SPECIAL — like  to  make  big  money  on  a  special  line? 

In  appreciation  of  your  efforts  to  make  Liberty  Fountain  Pens  as  well  known  In  Canada  as  tliev  are  In  Mic  States,  for  a  limited 
time  only  we  are  making  you  a  Special  Ofl'er  of  one  gross  for  $60.  Tliese  pens  are  solid  gold,  pointer!  with  Iridium,  and  the 
workmanship  or  the  barrels  cannot  be  surpassed  by  pens  of  higher  cost.  They  sell  regularly  at  $1  00  to  $1.50,  and  reckoned 
at   tli is   rate  you   will   see   the  gross   will   bring  you   a   profit   of  $-4  or  more  on   an  investment  of  only  $60. 

LIBERTY  FOUNTAIN  AND  GOLD  PEN  CO..  69  Cortlandt  Street.  NEW   YORK  CITY 


LIBERTY 

fc     _  fOJJNTTAIN  PEN  CO.N.Y.f 


No.  2  Safety.  $7  doz. 


POST    CARDS 


PRINTED     BY     THE     MILLION— SOLD     IN     1,000    LOTS 

Check  with  order     Not  suitable,  return  prepaid  to  New   York 
Money  back. 

1,000  Comics     100  styles    highly  colored,  snappy,  latest,  ;ii  $1.50 
regular  price  $3.60 

1,000  Birthday.    Best     Wishes.     Hearty    Congratulations — 100    Styles. 

beautiful  color  combinations,  embossed  and   gilded — at  $1.E0 
— regular  price  $3.50. 
500  As   above     besl    quality,  fine  Bristol    board,  exquisite,   select 
designs;  $3.50  per  1.000    regular  price  $7.50. 

McGOWN-SILSBEE  LITHO.  COMPANY 


300    l'l> ftttksgivlng;— 1,000     Christmas— 700     New     Year— total     2,000 

canis,    150    stylos,    latest    appropriate    subjects;    fine    card 
board,    en  gilded,    richly    colored     $2.50    pet    1,000— 

regular  prii  I  $4.50. 
1,000  Christmas   Tags  and   Cards,  small,  four  sizes,  'M>  styles,   One 
colors,    holiday    designs    $1     regular    prl<e   $2.50 

Entire  ass  or  I nt,  5,500  cards,  cosl  you  $i0.?5,  and  has  u   retail 

ral i  $60. 

If  you  double  this  order  will  ship  yon.  ABSOLUTELY  FREE 
of  charge,  4  large  metal  frames,  collapsible,  display  racks  for 
the  wall  or  show  case  (specify  which).  No  samples  sent— Stock 
limited. 

120  PARK  ROW,  NEW  YORK 


Largest  Post  Card  Printers  throughout  the  civilize  J  world,    Local  Views  printed  to  order  100  up      1,000  Premium  Cards,  all  kinds,  odds  and  ends,  $1,00 


SAN  ITA.RY 
TYPEWRITER  ERASER 


%<s 


AEfe&S  COVER ? 


A 


2FILLS 

EACH 


The  "Sanitary"  Eraser 

MR.  DEALER:— 

This  is  a  line  of  erasers  that  you  should  put  in  stock  without  delay.  We 
are  advertising  them  extensively,  always  with  the  request  to  buy  from  you. 
The  popular  price  of  I  Op  each,  when  merit  is  considered,  makes  them  ready 
sellers. 

THE  SANITARY  ERASER  receives,  at  its  open  end,  a  strip  of  rub- 
ber  !  g  inch  thick,  of  a  width  and  length  that  of  the  holder. 

By  slight  pressure  at  the  loop  end,  clean  rubber  is  fed  down  until  used; 
its  narrow  edge  allows  a  letter  or  line  to  be  erased  without  defacing  another. 
Two  rubbers  of  best  quality  are  made;  one  for  typewriter  and  ink,  one  for 
pencil. 

Attractively  finished;  Easy  to  Operate  and  "They  Always  Work," 

The  illustration,  at  the  right,  is  a  reproduction  of  the  two  color  display  at- 
tached to  each  carton  containing  1 2  erasers,  each  in  an  individual  box.  This 
manner  of  packing  makes  a  very  attractive  display  and  keeps  the  goods  al- 
ways neat  and  clean,  as  well. 

Write  for  samples  and  prices 
ADVERTISED  PRODUCTS  —  LIBERAL  DISCOUNTS 

THE  0.  K.  MANUFACTURING  CO. 
rracuse,  N.Y.,  U.S.A. 

Stationers '  Specialties.     Sole  Licensors  and  Makers  of 

The  "SANITARY"  Patent  Eraser 
The  "RIES"  Patent  Letter  Opener 
The  "WASHBURNE"  Pat.  "O.K."  Paper  Fastener 

L.&C.  HARDTMUTH,  LTD.,  KOH-I-NOOR  HOUSE,  LONDON,  ENGLAND. 

Sole  Agents  for  Europe,  Asia,  Australia,   New  Zealand  and  South  Africa. 


Sy. 


BOOKSELLER      AND      STATIONER 


There  will  be  a  big  demand  for  useful  and  serviceable  articles  for  presents  this  Christmas 
owing  to  the  exceptional  trade  conditions  and  we  suggest  that  you  carry  a  full  line  of 

MOORE'S  NON-LEAKABLE  FOUNTAIN  PENS 

In  enable  you  to  supply  the  demand  satisfactorily  and  profitably. 

Every  person  that  has  carried  a  Fountain  Pen  realizes  the  necessity  of  carrying  it  in  the  pocket  point  up,  as 
directed,  or  their  clothing  will  soon  be  badly  soiled  with  ink,  also  their  hands  when  using  it.  Not  so  with  this  Pen; 
it  being  air  and  ink  tight,  it  can  be  carried  in  any  position  in  any  pocket  when  tilled  with  ink,  and  cannot  leak — a 
feature  which  Fountain  Pen  users  fully  appreciate.  Ladies  can  carry  them  in  their  purse  or  hand-bag  with  perfect 
safety,  which  they  cannot  do  with  other  styles  of  Fountain  Pens. 

New  Model — Long  Cap,  Single  Turn,  Larger  Ink  Reservoir 


Wholesale  Price     Retafl  Price 


Plain  Black,  Chased 
do  do 


Mottled,  No.  2  Size   Gold  Pen 
do         No.  4  Size  Gold  Pen 


Kach      • 
.     $1    60 

.     2  35 


3  Narrow  Gold  Bands,  Chased,  No.  2  Size  Gold  Pen   2  35 

4  do  do       No.  4  Size  Gold  Pen 2  80 


Kach 
$2    50 

3  50 


3  50 

4  00 


5  Wide  Gold  Bands,  Chased,  No.  2  Size  Gold  Pen    3  00  4  50 

6  do  do        No.  4  Size  Gold  Pen 3  GO  5  50 

The  above  "Tourist"  Pens  are  only  4%  inches  long  when  closed,  being  very  convenient  for  ladies  to 

carry  in  their  chatelaine   bag,  or  for  gentlemen  to  carry  in  their  lower  vest  pocket. 


10       Plain  Black,  or  Mottled,  No.  2  Size  Gold  Pen    1   75  2  75 

10M  Special  for  Manifolding,  No.  2  Size  Gold  Pen    1  75  2  75 


11  Handsomely  Chased  Barrels,  No.  2  Size  Gold  Pen 2  00 

31  do  do  No.  4  Size  Gold  Pen 2  50 


12  Narrow  Gold  Bands,  Chased,  No.  2  Size  Gold  Pen     2  65 


3  00 
3  50 


4  00 


13  Wide  Gold  Bands,  Chased,  No.  2  Size  Gold  Pen 3  00  4  50 

22              do                      do      No.  4  Size  Gold  Pen 3  75  5  00 

Note. — Carried  in  stock  in  Pine,  Medium  and  Stub   Points;    state    which    are    wanted  when  ordering. 
Can  also  be   supplied   in   Oblique   Points  if  desired. 


NOTICE.— All  pens  shipped  filled  ready  for  use. 


Cuts  Three-Fourths  Size. 


CANADIAN  DISTRIBUTORS: 

W.  J.  GAGE  &  CO.,  Limited,  84  Spadina  Ave.,  Toronto 


BOOKSELLER      AND      STATIONER 


"Never    forget    that   when    you    buy    a    foreign    article    your    country    is    the    poorer" 

(Jrom  the  'Ten   Commandments  of  German  Industry.' ) 


It's  a  poor  rule  that  won't 
work  both  ways. 


1 


C3* 


This  Sign  is  a  Proof  of 
Practical  Patriotism. 


MADE  IN  CANADA 


Window  Displays  and  Show  Cards  furnished  on   request. 


BUNTIN,  GILLIES  &  CO.,  Limited 


HAMILTON,  CANADA 


Our  Proposition  Cannot  Be  Bettered 

It  stands  out  prominently  jrom  among  the 
chaos  of  cheap   prices  and  poor  quality 

First: — Our  Standard  Catalogued  Goods. 
Second: — A    Large    Line    of    Specials    Adapted    to 
Every  Emergency. 


"Our  Line" 

TYPEWRITER    RIBBONS    AND    CARBON    PAPERS 
LEADS  ALL  COMPETITION 


MITT  AG  &  VOLGER,  Inc. 

Principal  Office  and  Factories:  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES: 

NEW  YORK,  N.Y.,  261  Broadway         CHICAGO,  ILL.,  205  W.  Monroe  St.         LONDON,  7  and  8  Dyers  Bids- ,  Holborn,  E.C 

AGENCIES — In  every  part  of  the  world  ;   in  every  city  of  prominence. 


Booksellen,Stationer 

and  v 

OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,  and  for  twenty-nine  years  the  recognized  authority  for  those  interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.         WINNIPEG,  34  Royal  Bank  BidB.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXX. 


PUBLICATION     OFFICE:     TORONTO,      DECEMBER,      1914 


No.    12 


Quality 
First 


Ready  to  Write 


Sectional    View 


In  selecting  a  line  of  fountain  pens  quality 
should  be  considered   first — 

SANFORD  &  BENNETT 

Fountain  Pens 

are  first  quality  and  in  addition  have  many  patented  features 
not  possessed  by  other  fountain  pens.  The  popular  price 
adds  another  reason  why  S  &  B  Pens  easily  become  the  most 
profitable  line  in  the  store  of  any  enterprising  dealer. 

Make  up  your  mind  to  investigate  this  superior  line  of 
fountain  pens  and  send  for  price  list  and  discounts  to-day. 

Sanf ord  &  Bennett  Co.,  51-53  Maiden  Lane,  New  York 


BOOKSELLER      AND      STATIONER 


BOYS  OWN  ANNUAL 


The  Standard  Book 
for  Boys 

The  most  instructive  and 
interesting  book  published, 
with  large  colored  plates, 
and  profusely  illustrated, 
bound  in  full  cloth. 


GIRL'S  OWN  ANNUAL 

An  Ideal  Christmas 
Gift 

Always  looked  for  and  appre- 
ciated. Splendid  reading,  on 
subjects  of  interest  to  Girls 
of  all  ages.  Beautifully  illus- 
trated, and  well  bound  in 
full  cloth. 

ORDER  AT  ONCE— LIMITED  SUPPLY 


WARWICK  BROS  &  RUTTER,  LIMITED 

CANADIAN   PUBLISHERS  V  V  TORONTO 


BOOKSELLER      AND      STATIONER 


GOODALL'S 

BRITISH    MADE 
PLAYING  CARDS 


You'll  find  a  most  quick-selling  line  in  the  new,  pat- 
riotic cards.  Salon  Series,  with  For  King  and  Country 
showing  the  flags  of  the  Allies  beautifully  draped. 
Also  another  called  The  "Allies"  showing  Britannia 
draped  in  the  Union  -lack,  and  the  Allies  also  worked 
in  the  same  style.  Imperial  Cluhs  offers  among  new 
designs  "The  Army"  and  "The  Navy." 

"What  You  Cannot  Buy  Made-in-Canada,  Buy 
Made-in-Britain." 


From   t lie  Men  of  No,  3  Section, 

stii  Platoon, 
Princess    Patricia's    Canadian 
Light  Infantry, 
At   Bustard  Camp, 

SALISBURY    PLAINS, 

Nov.   lot  h.   1914, 
Gentlemen, 

We,  the  men  of  the  above 
Section  of  No.  8  Platoon  of 
Princess  Patricia's  Canadian 
Light  Infantry,  herewith  beg 
to  tender  our  grateful  thanks 
and  appreciation  for  the  beau- 
tiful pack  of  Playing  Cards 
Which  we  have  received  from 
your  esteemed  firm,  and  we 
hope  to  utilize  them  in  helping 
us  to  pass  many  a  pleasant 
hour,  whether  in  Camp,  Bar- 
racks, or  if  we  are  fortunate 
enough,  perhaps  even  on  the 
Continent. 

Thanking  you  again  for  your 
kind  gift,  I  have  the  honor  to 
remain,  on  behalf  of  the  men 
in    my   Section, 

Yours   faithfully, 

(Signed)    R.   A.  Gibson. 
Wishing  your  Firm  continued 
success   and   prosperity. 
Messrs.    Chas.    Goodall    &    Son, 
Ltd.,   London. 


Bustard    Camp, 

Nov.  13th,  1914. 
Hear  Sirs: 

Your  shipment  of  i.ooo  packs 
of  Playing  Cards  arrived  in 
good  order,  and  were  received 
with  great  gladness  liy  the  men 
in   the   tents. 

It  is  very  good  of  you  to 
think  of  us  so  kindly.  Your 
gift  is  a  handsome  one.  and  we 
thank  you.  You  are  teaching 
ns  to  love  Old  England  more 
and  more.  We  hope  to  be  per- 
mitted to  do  something  for  the 
Empire. 

Thanking  you  for  your  gift 
and   thought, 

I    remain. 

Faithfully  Yours, 

(Signed)   R.  H.  Steacy.  Major. 

Senior  Chieftain, 

Canadian  Forces. 

Chas.  Goodall  &  Sons,  Ltd., 
London. 


Write 


AUBREY  O.  HURST 

FOY  BLDG.,  FRONT  ST.  WEST,  TORONTO 


BOOKSELLER     AND     STATIONER 


MADE  IN  CANADA 


Headquarters  for 


BLANK  BOOKS 

wmm 


EVERY  POSSIBLE  KIND 

ACCOUNT  BOOKS 

From  the  Smallest  Pass  Book 
to  the  Largest  Imperial  Ledger 

MEMORANDUM  BOOKS 

Finest  Range  in  all  Sizes  and  Styles 

LOOSE  LEAF 


Ledgers,  Binders,  Sheets 
and  Specialties 

LEATHER  GOODS 

We  are  Noted  for  the  Value  and  Best  in  Everything 

BROWN  BROS. 9  limited 

SIMCOE  AND  PEARL  STREETS,  TORONTO 

Established  in  Toronto  About  70  Years. 


WAN 


P&K2 


is  sold  on  the  basis  of 

SATISFACTION 

To  Dealer  and  Customer 


Every  Pen  Fully  Guaranteed 


Good  Profits,    Protected  Prices 
Prompt  Service. 

5  Attractive  Advertising 

Magnificent  Window  Displays 

—    Complete  Illustrated  catalogue  on  request. 
* Write  Jor  discounts  and  terms. 

Mabie,  Todd  &  Co. 

243  COLLEGE  STREET 
TORONTO 


BOOKSELLER     AND      STATIONER 


lit  dHtfOAKClLUMRi 


\<yt 


TORONTO. 


eoT 


•CUR^J 


PREPARE  FOR  NINETEEN  FIFTEEN 


Blank 
Books 


For 

January 

Selling 


A  good  way  to  start  1915  with  a  view  to  making  it  a  better  year  than  this  in  your  business  is  to  start  right  by  properly 
preparing  td  make  January  a  record-breaking  month  in  your  business,  and  among  the  lines  with  which  you  can  achieve 
good  success,  Blank  Books  should  have  especial  attention.  Use  the  Copp,  Clark  catalogue  to  help  you  to  equip  your 
stock  so  as  to  conduct  your  January  business  so  as  to  get  the  maximum  of  results. 

The  illustration  we  show  here  is  one  of  the  No.  2  Quality  Blank  Books  —  half   bound,  rough   sheep  back  and   corner 
pieces,  titled  on  back  in  gold  on  leather  labels,  tooled  in  black,  white  laid  paper,  unit   ruling,  paged.     Those  qualifica- 
tions make  up  a  book  of  high  degree  for  the  price,  running  from  55c.  for  the  200-page  book  to  $1.92  for  the  1000-page 
book  for  all. 
In  this  No.  2  quality  binding  there  are:  Long  Day  Books,   Journals,  Minute  Books,  Cash  Books  and  Ledgers. 

The  ledgers  are  indexed  in  front.  The  prices  quoted  above  are  for  all  books  except  ledgers,  for  which  the  price  is  2c 
per  book  extra  for  the  indexing. 

On  pages  1  to  14  of  the  catalogue  you  will  find  fully  itemized  information  about  the  other  qualities  of  standard-sized 
blank  books,  as  well  as  Private  Account  Books,  in  different  sizes  and  bindings;  counter  books,  blotters,  sales  books, 
quire  books,  quarto  books,  manuscript  books,  roll  books,  letter-copying  books  and  ledger  indexes. 

These  are  all  important  lines,  and  particularly  so  for  January. 

Other  Important  Lines  to  Push  Aggressively  Next  Month 


Do  you  sell  office  and  pocket  diaries  or  do  you  simply  wait  for  orders? 
{^{-{-|r»<a  By  putting  forth  your  best  selling  efforts  any  dealer  can  do  a  big  business 
V/111V*C       even  in  a  small  town  with  diaries. 

Every  man  who  has  an  office  should  have  an  office  diary  and  every  man 
should  buy  a  pocket  diary  to  fit  one  of  his  pockets.  §o  you  see  every  man 
is  a  prospect  for  one  or  more  diaries.  Then  most  boys  are  possible  purchasers 
and  so  are  most  women.     What  brighter  prospects  could  any  merchant  want? 


The   bookseller   should   not   be   satisfied   to   wait   for   calls- 
diaries. 


-he   should   sell 


Every  customer  can  be  suited  by  the  numerous  items  in  these  lines  detailed 
on  pages  16  to  20  of  the  catalogue.  Use  the  Push  sales  methods  and  make  up 
your  additional  orders  from  those  pages. 

MEMO  BOOKS,  PRICE  BOOKS,  TIME  BOOKS 


Red  leather  memos  as  listed  on  pages  34  to  39  of  the  catalogue 
and  loose  leaf  books  shown  on  page  40  are  among  the  other  items 
which  can  be  extensively  sold  next  month  and  the  American  Red 
Russia  bound  books  (see  page  38  of  catalogue)  are  considered 
by  the  best  posted  men  of  the  trade  to  be  the  best  value  on  the 
market. 


Price  Books — Pull  red  American  Russia  covers,  size  4%  x  6% 
inches,  192  pages,  at  $6.00  a  dozen.,  This  item  is  another  to 
aggressively  feature  for  January,  and  there  are  many  other 
items — refer  to  the  catalogue — use  it  assiduously  to  create  busi- 
ness for  you  next  month. 


THE  CANADIAN  ALMANAC 

68th  Annual   Edition.  The   Authentic   Statistical   Directory  of   Canada 

YOU  KNOW  THE  STATUS  OF  THIS  INVALUABLE  ANNUAL,  BUT 


Have  you  in  previous  years  sold  even  more  than  a  fraction  of 
the  number  you  ought  to  sell?  A  dealer  in  a  town  of  2.000 
people  sells  100  copies.    Do  your  sales  reach  that  proportion  ? 

THE  COPP,  CLARK  CO.,  LIMITED, 


Put  forth  extra  efforts  with  this. 

New   Edition   will   be   ready   in    the   last   week   of   December — take 

advance   orders.      One  edition  only,  cloth  $1.00.       Trade  price,   70c. 

517  WELLINGTON  STREET  WEST 

TORONTO 


BOOKSELLER      AND      STATIONER 


THE  WAR 

PICTORIAL 


THE  leading  pictorial  souvenir  of  the 
great  war;  depicting  especially  the 
part  played  by  Canada  and  Canadians. 

A  Complete  History  of  the  opening  period  of 
the  Great  European  Conflagration,  from  the 
Servian  incident  to  the  turning  hack  of  the 
German  invaders  from  the  Gates  of  Paris. 


The  size  of  the  volume  is  S>2  x  ll1 . 2.  It  consists 
of  200  pages  printed  on  enamelled  paper  and  con- 
tains over  200  fine  illustrations. 

A  WINNER   FOR  YOUR  CHRISTMAS  TRADE— 
AND  AFTER, 

It  may  be  had  in  two  styles  of  binding — %  bound, 
in  red  and  khaki.  This  makes  a  fine  volume  for  dis- 
play purposes  and  is  having'  the  largest  sale. 

Trade  Price  90c— Retail  $1.25. 

Full  cloth  binding  — in  red  and  gold. 

Trade  Price  98c— Retail  $1  .35. 

SAMPLE    COPY    OF    EACH    STYLE    WILL    BE 

SENT  ON  APPROVAL,  ALL  CHARGES 

PAID,  ON  APPLICATION. 

DODD-SIMPSON  PRESS  LIMITED 

1510  Notre   Dame  St.   West  V  MONTREAL 


I  HIAWATHA  i 

III  PAINTING  BOOK.  £ 


PRANG 

PAINTING 

BOOKS 


A  select  series  of 
Painting  Books. 
Beautifully  gotten 
up  in  an  Educational 
manner: 


The  Hiawatha  Painting  Book. 
The  Peter  Pan  Painting  Book. 
The  Robinson  Crusoe  Painting  Book. 
All    retailing  at    reasonable   prices. 

PRANG  PAINT  BOXES 

The  Prang  Company  is  selling  two  very  popular 
Paint  Boxes  The  "Hiawatha  Paint  Box"  and  The 
"Ivanhoe  Paint  Box" — both  containing  cakes  of 
Non-Poisonous  Water  Colors.  One  having  one  of 
our  Painting  Books  should  have  one  of  these  Paint, 
Boxes. 

THE  PRANG  COMPANY 

NEW  YORK  CHICAGO  BOSTON 


UCKS 


PAT  R I  OT I C 
POST  CARDS 

OVER 

6oo    DESIGNS 

IN   COLOR   AND   SEPIA 

WARSHIPS 

V\fy  s,r.    tKe    MOST 

?£CZ P-ToR-ToiTt   GENERALS,  ADMIRALS 


TKAOf    rtudn. 


USED  BY  ROYALTY. 


NOTABILITIES 

ARMY  TYPES 


SEND  FOR   DESCRIPTIVE  LISTS. 


RAPHAELTUCK  &50N5  COLimited 

9  5TANTOINE  STREET 
MONTREAL 


BOOKSELLER     AND      STATIONE R 


Mg£fflffiE&!g2l^M!M&BMMMMM^MMMMMMME2^ 


RIGHT  UP  TO  THE   MINUTE 

Our  New 

LEADER  SERIES 

SCRIBBLERS  AND  EXERCISE  BOOKS 

This  Series  of  Covers  consists  of  four  finely 
executed  Half-Tone  illustrations  of  the  follow- 
ing well-known  Leaders : 

HIS  MAJESTY  KING  GEORGE  V. 
EARL  KITCHENER,  Field-Marshal. 
GENERAL  FRENCH,    Commander    of 

Land  Forces. 
ADMIRAL   JELLICOE,  Commander  of 

Naval  Forces. 

These  covers  are  bound  to  appeal  to  every 
pupil,  who  will  want  to  have  the  complete  set. 
Scribblers  made  from  pen  and  pencil  paper, 
ruled  or  plain.  Exercise  Books  made  from 
Hard-Sized  Writing  Paper. 

Samples  now  being  shown  by  our  travellers,  or 
will  be  sent  on  application. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


OTrararaaiiBiBaigai^^ 


=The  Dominion's  Place = 
in  the  World's  War 

Read 

WAR  AND  THE  EMPIRE 

The  Principles  of 
Imperial    Defence 

By  COL.  HUBERT  FOSTER,  R.E. 

Late    Quartermaster-General,    Canada, 
Military   Attache  in  United  States,  etc. 

With  a  large  map  showing 
British  Possessions,  Dock- 
yards, Naval  Bases,  Coal- 
ing and  Wireless  Stations, 
Cable  and  Steamship 
Routes,  etc. 

Cloth,  2s.  6d.  Net.     Postage  Extra. 


LONDON:   WILLIAMS  &  NORGATE 

14,  Henrietta  Street,  Covent  Garden,  W.C. 


Get  a  Much  Larger  Profit  by 

Letting  Experts  Emboss  Your 

Stationery 

Why  risk  disappointing  your  customers  by 
doing  their  engraved  and  embossed  stationery 
-yourself,  when  you  can  secure  a  much  larger 
profit  by  having  it  handled  by  experts?  The 
time  it  takes  you  to  do  the  work  and  pay  for 
supplies  and  equipment,  soon  eats  a  big  hole 
in  your  profits.     Kut  you  can  be  sure  of 

A  Clear  Profit  of  25% 
on  Every  Piece  of  Work 

by  letting  our  expert  engravers  and  embossers 
do  the  work  for  you  with  unsurpassed  facilities. 
And  not  only  your  embossed  stationery,  but  any 
manner  of  engraved  and  embossed  work  for 
social  announcements,  private  and  business 
cards,  stationery,  etc.  The  portfolio  of  samples 
will  delight  you,  and  bring  to  mind  a  great  deal 
of  new  business  you  can  easily  secure  at  a  de- 
linite  profit.  The  portfolio  is  gratis  to  any 
bookseller  or  stationer  wishing  to  secure  his 
share  of  this  profitable  business.  Write  for  your 
copy  to-day. 

Standard  Embossing  Co.,  36-38  Lombard  St.,  Toronto 


BOOKSELLER      AND      STATIONER 


B  ooks  to  feature  for  C  hristmas 


The 

New  Century 

Library 

Best  Value  in  India 
Paper  Novels. 

Single  Vols,  or  Complete  Sets. 
Six  New  Titles  Now  Ready. 

T.  NELSON   &   SONS 

TORONTO 


For  Christmas  Gifts 


The  Best  Book 

is  the  Bible 
and  the  best  Bible  is  the 

Oxford  Bible 

Over  1,000,000  copies 
sold  every  year 


Why?! 


Because  they  have 
proven  that  they 
wear   best,  are 

printed  best  and  are  made  on  the 

best  paper. 

Ask  to  see  the 

Oxford  Teachers  Bibles 

with  the  new,  up-to-date  S.  S. 
Teachers'  Helps  in  alphabetical 
order.  Made  in  all  sizes  of  types 
and  grades  of  leather,  and 

The  Oxford  India  Paper  Bibles 

printed  on  the  thinnest,  strongest 
and  lightest  paper  in  the  world 


If  it  isn't   stamped   OXFORD,  It 
isn't  an  Oxford  Bible 


HUMPHREY  MILFORD 

OXFORD  UNIVERSITY  PRESS 

TORONTO 


FRECKLES 

GENE     STBATTON-POKTER 

Author  of 
"The  Harvester," 
"A  Girl   of  the   Limberlost," 
"Lnddie" — a  true  blue  story, 
"Moths  of  the  Limberlost." 
A    NEW    ILLUSTRATED    EDITION 
with    charming    drawings    in    colors 
and  in  black  and  white  bv  THOMAS 
FOGARTY.       This    story,     published 
in     l!)0f).     has     been     rend     more    and 
more     each     year.       It     is     a     clean, 
wholesome    romance    of    the    Indiana 
woods  for  those  who  like  real  people 
in   their   books.     Boxed    $2.00 

THOMAS  LANGTON,  Toronto 


When  in 
D  oubt,  G  ive 
BOOKS 


There  are  books  that  S 
nre  ideal  as  gifts  for  }§ 
parents,  for  kinsmen, 
for  friend  or  lover,  for 
patron  o  r  employer,  g 
for  boys  and  girls  and  = 
picture  books  for  the  B 
wee  kiddies. 

Rooks     happily     chosen 
(rive     true     pleasure    to       §j 
those  who  receive  them       M 
nnd    gratify    the    spnti-       = 
ment      that      prompted 
the  giving. 

These   and    other  argu-  m 

ments     should     bo    em-  j| 

phasized    by   the   book-  = 

seller    in    his    advertis-  jp 
ing    to 

|   MAKE  THIS    \  | 

|   BOOK  CHRTSTM  K> 

illllllllllllllllllllllllillllllllllllllllllllllllllllllU 


Have  you  a  stock  of 

Call  of  the  East 

By  Thurlow  Fraser 

One  Ontario  bookseller  ordered 

500  and  has  repeated. 

'Nuff  said. 


WILLIAM   BRIGGS,  Publisher 

TORONTO 


The 
Jolly  Book 

For  Boys  and  Girls 

T.  NELSON   &  SONS 

TORONTO 


The 
Chummy  Book 

For  Your 
Youngest  Customers 

T.  NELSON   &  SONS 

TORONTO 


Here  is  a  Ready    /"•  T>  17  V     ^MITTIMP  By 

Christmas  Seller    L»K  til       IVlNll    lllNO      KATHERINE  HALE 

THE  NEWEST  PATRIOTIC  BOOKLET 

16  pages    of    timely    poems — several    based    directly    on    the    war. 
Already  in  its  second  edition.     Dedicated  to  "the  women  who  knit." 


Toronto  Booksellers  are  selling  rafts  of  this. 
Are  you  getting   your  share  ?       It  sells  at 

WILLIAM  BRIGGS,  Publisher 


25c. 


We  can  ship  any  quantity 
immediately. 


TORONTO 


BOOKSELLER     AND     STATIONER 


War  Books  You  Can  Sell 


The 

Anglo-German 
Problem 

By  CHARLES  SAROLEA 

KING  ALBERT  OF  BELGIUM 
says  that  it  is  "a  prophetic 
book,  revealing  rare  perspica- 
city." It  explains  the  Kaiser's 
plot   to   crush   Britain. 

Price,  70c. 

T.  NELSON  &  SONS,  TORONTO 


3    WAR  BOOKS 
YOU  CAN  SELL 

THE    WAR    AND    CULTURE. 

By     John      Cowper     Powys.       A 

reply   to    Professor   Munsterberg. 

Cloth  60c,  Paper  25c. 

PARIS    WAR   DAYS. 

By  Charles  In  man  Bernard.  A 
war-time  diary  of  an  American 
journalist  in  Paris  (luring  the 
present  war.  Profusely  illus- 
trated.    Cloth,  $2.00. 

PAN-GERMANISM. 

By  Prof.  Usher.  New  paper  edi- 
tion,  75c. 

The  Copp,  Clark  Co.,  Limited 

Publishers     -     TORONTO 


The  Riddle 
of  the  Sands 

The  famous  yachting  tale 
that  exposed  the  German 
designs  on  the  North   Sea. 

260,000  sold.        Price,  20c. 

T.  NELSON   &   SONS 

TORONTO 


THE  EVIDENCE  IN  THE  CASE 

In  the  Supreme  Court  of  Civilization 

The    Case    of    the    Dual    Alliance    vs.     the 
Triple  Entente 

By  The  Hon.  James  M.  Beck 
Late  Assistant  Attorney-General  of  the  U.S. 
In  this  volume  the  scholarly  author  sums 
up,  speaking  as  a  judge  in  a  world's  couit 
of  absolute  impartiality,  the  causation  for 
the  present  European  War  and  the  relative 
responsibilities  of  the  nations  that  are 
parties  to  this  war.  The  author's  verdict 
is  based  upon  the  official  documents  in  the 
case,  and  these  documents  are  presented 
in  the  original  text  as  an  appendix  to  the 
argument.  12\  $i.oo. 

G.  P.  PUTNAM'S  SONS 

2   West  4Sth  Street  New   York 


^^irrnmfiiritfiiimmtrfiiuiiiiftriimfiifiinnifimnfHfiiiiittiitfiiiMifiiiiuiiHitiiiiitiiiiiiiii^g 

The  War  and  | 
I  the  Bookseller  ! 


The  Interest  created 
by  the  great  conflict 
in  Europe  has  occa- 
sioned almost  unprece- 
dented activity  fn  the 
book  world,  and  the 
retail  bookseller  has 
the  chance  of  his  life- 
time to  develop  healthy 
and  permanent  busi- 
ness. Interest  a  man 
In  books  by  reason  of 
his  concern  about  the 
war  and  you  will  fos- 
ter in  him  a  love  for 
books  in  general.  Once 
a  book-lover  he  will 
become   a    book-buyer. 

Push  meritorious  war 
books  to  the  utmost. 
Not  only  will  this 
bring  immediate  pro- 
fits, but  it  will  develop 
sales   of   other   books. 


|    IT. IS  UP  TO  THE 
|    BOOKSELLER 


The  European  War 
The  Powers 

Approved    by   the   respective 

Consulates. 

Edited   by 

R.   Stroppa-Quaglia. 

320  pages — 500  illustrations. 
Latest    and    most    complete    publica- 
tion   of    its    kind.      Artistic    and    at- 
tractive  volume,   elegantly    bound   in 
cloth.     Price  $1.50. 

EDITIONS  D'  ART  CO. 

PUBLISHERS 
1   West  34th  St.  New  York  City 


WAR  IN  THE 
AIR 

By  H.  G.  WELLS 

Price,   20c. 

T.  NELSON   &   SONS 

TORONTO 


The  Pan-Angles: 


,\     Consideration    of    the    Federation 

of     the     Seven     English-Speaking: 

Nations. 

By    SINCLAIR    KENNEDY.     With   a 
Map.    Svo.     Ifl.75  net. 

The  book  is  a  vigorous  and  elo- 
quent plea  for  such  a  federation  of 
these  peoples  as  shall  make  the 
English-speaking  whites  strong 
en  mgh  to  hold  their  own  against 
the   forces   of  the   world. 

LONGMANS,  GREEN  &  CO. 

Fourth  Ave.  and  30th  St.,  New    York 


|IIIIIIllllilllllllllllllllll IIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM 

I  WATCH  FOR  NEW  WAR  BOOK  ADS  IN  THE  I 
|  JANUARY  ISSUE  | 

It  will  pay  the  bookseller  to  carefully  heed  this  department 
next  month,  with  its  suggestions    for  profitable  bookselling. 

I  START  NINETEEN  FIFTEEN  AGGRESSIVELY  I 


BOOKSELLER      AND      STATIONER 


cmt>AROMAG 


i__  I  r^i 


All  these  lines  are  in  stock  in  Toronto  ready  for  immediate  shipment   to  yon: — 


SEALING    WAX 

PAI'KK     FASTENERS 

DRAWING    PINS 

WAVKRLEY     FOUNTAIN     PENS 

ARO-MAC     FOUNTAIN    PENS 


PICKWICK,       OWE,       WAVERLEY       A 
ARO-MAC    STEEE    PENS 
"TRISSELE"    EOOSE    LEAF    MEMOS 
PRICE     BOOKS    AND     DIARIES 
DESK    PADS 
METAL    RIMMED    PRICE    TICKETS 


SMKADS    BANDLESS     DOCUMENT 

FILING    ENVELOPES 

ERIK    ART    METAL    GOODS 

GLOY — IN     STOCK     BIT      SHIPPED      AT 

BIVERS    RISK    IN    WINTER. 


THINNEST  MADE  FOR  THE  CAPACITY  "TRUSSELL"  LOOSE  LEAF  MEMOS,   PRICE  BOOKS,  DIARIES. 

Memos  arc  built  on  entirely  new  lines,  and  are  the  jnost   modem 
of  any   now   made.     The   plates  which  carry  the   rings  are   of  one 
solid   piece   of   metal.     Absolutely   the    neatest,   most   compact   ami 
the  strongest  made. 
The  new  Triplering  Memos  are  standardized.     The  sheets  will  fit 

any  of  the  other  popular  makes  of  standard  loose  leaf  memos. 

We   will   continue   to  make  The   "Twinring"  Memos,   Price  Books   and    Diaries    which 

have  become   very  popular. 

Buy  a  $20  Assortment  and  get  an  effective  graduated  display  case  free. 

The  case  is  of  glass  and  is  a  silent  salesman  that  will  do  good  work  for  you. 

The    "K"    Line    of   Truasell    Memos,   price   books   and    diaries    will    outwear   any    other 

line,  and  they  arc  the  cheapest  leather-covered  loose  leaf  books  made. 

The  covers  are  just  one  piece  of  solid  flexible  leather.    No  layers  to  separate — no  boards 

to  break  or  warp — no  lining  to  tear  or  break  away  from  the  cover.    The  metal  parts  are 

guaranteed  (barring  abuse)  to  last  as  long  as  the  covers. 

Made  by  THE  TRUSSELL  MANUFACTURING  CO.,  Poughkeepsie,  N.Y. 


Simply    Bend    Back    to    Open 


The  Erie  Art 
Metal  Co.'s  Line 

Waste  Paper  Baskets  and 
Letter  Trays. 

is  one  which  every  enterpris- 
ing dealer  should  push  for  all 
he  is  worth,  because  of  the  in- 
creased profit  they  afford. 
Get  facts  from  us  about  this 
most  satisfactory  line.  Illus- 
trated catalogue  for  the  ask 
ing.     Why  not  ask   now? 


SMIGEL 
DESK 
PADS 


Lead  in  Quality — Most  Favorably  Priced 

Have  YOU  been  selling  many  desk  pads?  If  not,  what 
is  the  reason?  The  business  is  to  be  had.  Send  for 
our  proposition.  IT  WILL  PUT  MONEY  IN  YOUR 
POCKET. 


STEEL  PENS 


-e*..^  FOUNTAIN  PENS 

THE  STANDARD  OF  THE  WORLD 


Made   by 
MACNIVEN   &   CAMERON,   Ltd 


<&Ithe.  owl- pem; 

I     -i^   LONDON!  CDINOUKCH 


They  Come  as  a  Boon  and  a  Blessing  to  Men 
The  Pickwick,  The  Owl  and  The  Waverley  Pen 

THE  WAVERLEY  FOUNTAIN  PEN  with  its  twin  feed  and  gold  flexible  top  bar  on  the  nib  is  the  last  word  in 
fountain  pen  efficiency.     The  patented  nib  contains  half  again  as  much  gold  as  any  other  nib.     Simple— easy  to 
clean — nothing  to  get  out  of  order. 
The  ARO-MAC  Fountain  pens  give  the  most  service  obtainable  at  moderate  prices. 

No.  1.     14k.  gold  iridium  point,  retails  for  $1.  No.  5.     Vest  pocket  safety,  No.  3  nib,  $2.00. 

No.  2.     The  same,  larger  nib  and  barrel,  $1.50.  No.  6.     Self-filler,  No.  2  nib,  $2.00. 

No.  3.     Still  larger  nib  and  barrel,  $2.00.  No.  8.     Screw-propelling  safety,  No.  2  nib,  $2.50. 

EVERY  PEN  GUARANTEED 

THE  "ARO-MAC"  SERIES  OF  STEEL  PENS 

are  high  grade.     They  are  made  from  Bessemer  Steel  and    include  all  the  popular  Canadian   patterns.     A  pen  for 
every  purpose.    Samples  sent  to  dealers  on  request. 


A.  R.  MacDOUGALL  &  CO., 


CANADIAN  REPRESENTATIVES 

266  KING  ST.  WEST,  TORONTO,  ONT. 


BOOKSELLER      AND      STATIONER 


You  Can  Get  More 

of  the  fast-selling  Christmas  Art  lines  of  Birn  Bros. 
Cheek  over  your  stock.  There  will  be  some  in  which 
your  supply  will  be  inadequate — do  not  miss  sales. 
We  have  a  big  stock  in  our  Toronto  warehouse  from 
which  to  suppljr  you  with  just  what  you  need. 


Orders  Filled  the  Day  tbey  are  Received. 

BIRN  BROS.,  Art  Publishers 

A.  R.  MACDOUGALL  CO.,   Canadian  Representatives 
266   King  Street  West.  Toronto 


Reach  Out 

After 
More  Business 


MUTUAL  CONFIDENCE 

is  the  only  basis  on  which  a  large  trade  fabric  can  be 
built,  whether  it  be  local,  national,  or  international. 
Another  way  of  putting  it  would  be  to  say,  that 
commerce  remains  rudimentary  until  complete  reliance 
can  be  placed  on  good  faith. 

A  GREAT  COUNTRY 

like  Brazil,  with  more  natural  wealth  than  any  other, 
is  industrially  and  commercially  undeveloped  for  lack 
of  this  confidence,  though  individuals  have  come  into 
the  possession  of  millions. 

A  LITTLE  COUNTRY 

like  Britain,  with  its  fine  traditions  of  honour  and  little 
else  that  can  be  won  without  great  effort,  holds  the 
world's  finance  and  commerce  in  leash  because  of  the 
confidence  inspired  within  and  without  by  the  character 
of  its  manufacturers  and  merchants. 

"GLOY" 

spreads  rapidly  even  over  tariff-walls  through  people 
everywhere  welcoming  a  paste  of  quality,  that  is  per- 
fectly equipped  and  so  impartially  run  as  to  secure  the 
good-will  and  co-operation  of  all  its  distributors. 
Stationers,  wise  in  their  day  and  generation,  sell  this 
dainty  adhesive  gladly. 

PRICE  LIST  AND  PARTICULARS  FROM 

Canadian  Representatives :  or  Manufacturer  : 

A.    R.    MacDougall    &    Co.,  A.  Wilme  Collier, 

266  King  St.  West,  8th  Avenue  Works,  Manor  Pk., 
Toronto,  Ont.  London.  E.,  England 


No  establishment  can  stand  still — Your  business  must  either  progress  or  fall 

back.    To  progress— YOU  MUST  GET  NEW  BUSINESS. 

To  attract  new  trade,  something  out  of  the  ordinary  must  be  offered — a  line 

of  goods  beyond  criticism  or  a  price  below  comparison. 

Price  cutting  is  not  constructive  and  is    poor    business.     Many    progressive 

Canadian  stationers  are  taking  the  other  tack  and  are  using  the  DAWSON 

Line  of  blank  books  as  an  entering  wedge  towards  new  business. 

Dawson  Blank  Books  are  bound  to  stimulate  new  interest  in  your  entire  line. 

They  make  new  friends  wherever  they  are  shown. 


i\^DxM^dtv 


:lvi  r*i  i^dd 


Montreal 

Toronto 

Winnipeg 


10 


BOOKSELLER      AND      STATIONER 


THE   M.  J.  U 'MAI-LEY    CO. 


MANurACTunnns  tir 


STENKII.  HOARDS,  OIL  I30ARIDS 


HI  OH  ORAI3H    STOOK 
WRITE  nm   SAMPLES 
SPRI  NCSriELI)  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES— STANDARD  COLORS  CARRIED  IN  STOCK. 


ANIMAL  LOVERS'  CALENDAR."   1915. 

5%  inches  by  4%i  :;t>  pages,  Pictures  of  British  and  Canadian  army  animal  pets.  Coloured 
frontispiece.  For  sale  at  8c.  Trade  price  2  3  per  dozen,  55  cents.  Will  sell  like  hot  cakes. 
Nothing  else  like  it. 

PLEASE  TELL  US  A  STORY" 

272  pages,  150  illustrations.  3  in  Colour.  The  must  beautiful  children's  book  ever  issued.  32 
charming  stories.  This  book  delights  all  ages.  Hound  in  Baxe-blue  cloth,  gilt  lettering.  Press 
notices  superb.  Pictures  and  stories  of  England,  Ireland,  Scotland.  Finland,  Switzerland,  Iiurmah, 
Slam,    Russia,    Italy,    France,   etc.,     Published  at    5/-   nett    ($1.22),   33%  discount. 


Two  Great  and 
Original 
Selling  Lines 

Published  by  "THE  ANIMAL'S  GUARDIAN''  Magazine,  22a  Regent  Street,  London,  S.W.,  England 


PHYSICAL  CULTURE 

The  Leading  Publication  of  its  kind. 

Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month  from 
your  News  Company.  Fully  return- 
able within  60  days.  (Jive  it  a  display. 
Call  your  customers,'  attention  to  it  and 
they  will  not  want  to  be  without  it. 

Advertising  matter  furnished  on   request. 
PUBLISHED   BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IR  "N  BUILDING  .'.  NEW  YORK 


Hold    the   line 


(ReoUtered.) 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C. 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  sales. 


Supplied  by  frZl 
the  leading 
:.  it  ole sale  houses 
in  Toronto  and 
Montreal. 


Have  you 
framed  the 
pictures  of  our 


WAR  HEROES, 


Kitchener,  French,  Jellicoe,  Beatty,  etc.? 

We   have    them    in    beautiful    photogravures. 
17x22,  paper  ;  11x15,  print  ;   10x12,  paper  ;  5x7,  print . 


MATTHEWS  BROS.,  Limited,  788  Dundas  Street,  Toronto 


A 

Condensed    Ad. 

here  would  be  read  by 
fully  80  per  cent,  of 
Canada's  most  progres- 
sive Booksellers  and 
Stationers. 

Try  it  out. 


WHAT  THE  USERS  PREFER 


is  safest   for  you   to   push.     Whitedgre  Effi- 
ciency   Carbon    Paper   is    the    preference   of 
every   typist  who   strives   for  neatness  and  . 
cleanliness,    once   she   has   used   it. 
Observe  the  clean   strip  of  white  at  either 
edge   of   the   carbon    which   prevents   soiled 
hands    and    soiled    letters. 
Here's    your    easiest     sales    producer,    for 
whenever   a   typist   sees   this   strip    she   ap- 
preciates   and    insists    on    securing    its    ad- 
vantages.    Naturally  Whitedgre  Efficiency  is  a  quick  seller,  and 
at  the  large   margin   it   affords,   makes   it  an    unusually   profit- 
able line  to  feature.     Promote  efficiency   in   your  1915  sales   of 
carbon     paper     by     pushing    the     Whitedge    Efficiency     brand. 
Samples    and    dealer's    proposition    for    the    asking. 

Made  only  by  H.  M.  STORMS  CO.,  New  York.  U.S.A. 
The  A.  S.  Hustwitt  Co.,  44  Adelaide   St.  West,  Toronto,   Canadian   Distributors 


mmmm 


BOOKSELLER      AND      STATIONER 


11 


Ill^iiiiiiiiiiiiiiiiiiiiiiiiiniiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniii 

Jm^  1 1  m  pe  r,i  al 

av4\m   I  ^^^  Go.,L>imiteD 

j,..5,|j|||jl;|)  A    TORONTO ,  MONTREAL ,  WINNIPEG 

|iHiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiHiiiiiiiiiiiiiiiiuiiiiiiuiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuHiiin 


A  NEW  BOOK  BY  BERNHARDI— 

JUST  TRANSLATED  FROM  THE  GERMAN,  ENTITLED 

"ENGLAND,  GERMANY'S  VASSAL" 


Enormous  sales  were  made  of  his  other  book,  "Germany  and  The  Next  War,"  and 
there  will  be  just  as  big  a  demand  for  this  one.  This  book  has  never  been  published 
in  English  before  and  it  is  sure  to  create  much  discussion. 

Be  ready  to  meet  the  demand — 

We  are  the  sole  distributors  for  Canada. 

Get  your  order  in  at  once  to  avoid  disappointment. 


We  have  been  appointed  selling  agents  for  East- 
ern Canada  for 

JACK 
CANUCK 

Canada's  fastest-growing  publication.  This  is  the 
one  paper  that  is  not  afraid  to  speak  out  and  tell 
the  truth. 

Show  it  to  your  customers — they  will  want  it 
every  week. 

"A  Weekly  Review  of  What  People  Think,  Say 
and  Do." 

Posters  supplied  with  every  order. 

Fully  returnable. 


One  Sure  Xmas  Seller 

At  Publishers'  Prices 

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latest  novel 

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YOUR  LUCK" 

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WAR  MAPS 

Our  selection  comprises  the  latest  and  most  up-to- 
"date,  including: 

Daily  Telegraph,  Nos.  1,  2,  3  and  4 — also  Daily 
Mail,  Daily  Chronicle  and  Strand,  at  lowest  prices. 


IMPERIAL  NEWS  COMPANY,  LIMITED 


MONTREAL 

254  Lagauchetiere  West 


TORONTO 

93 1/2    Church  Street 


WINNIPEG 

376  Donald  Street 


12 


BOOKSELLER     AND     STATIONER 


The  War's  Influence  on  Book  Trade 

Reports  of  Libraries  Show  Great  Increase  in  Reading  Due  to 

Interest  Created  by  the  European  Conflict  —  More  New  Books 

Affording  Greater  Scope  for  Retailers. 


DURING  October  the  total  demand 
for  books  at  the  Public  Library 
of  Toronto  showed  an  increase  of 
50  per  cent.  This  the  chief  librarian  at- 
tributed to  the  influence  of  the  European 
war  and  it  constitutes  additional  evi- 
dence to  show  that  permanent  benefit 
will  accrue  to  the  book  trade  by  reason 
of  the  war,  in  that  the  ranks  of  general 
readers  will  be  largely  augmented. 

The  Winnipeg  Public  Library's  Oc- 
tober report  shows  an  increase  of  38  per 
cent,  in  the  number  of  books  taken  out 
by  readers,  the  total  being  60,790.  To 
take  care  of  tins  extra  demand  the  regu- 
lar staff  of  25  people  was  increased  by 
six  temporary  employees.  The  number 
of  new  readers  added  durins  October 
was  970.  The  increase  is  largely  attri- 
butable to  the  interest  created  by  the 
war. 

Walkerville,  Nov.  5. — At  the  meeting 
of  the  Library  Board.  Monday  evening, 
the  librarian's  report  showed  that  during 
the  month  of  October  2437  books  were 
circulated.  This  is  believer!  to  be  a  re- 
cord circulation  and  the  big  demand  for 
war  books  is  said  to  be  responsible. 

Ralph  Connor  for  the  Front. 

It  is  not  unlikely  that  "Ralph  Con- 
nor" may  so  to  the  front  with  the  70th 
Highlanders  of  Winnipeg,  whose  chap- 
lain he  is.  A  colleague  is  about  to  be  ap- 
pointed to  him  in  the  ministerial  charge 
of    St.    Stephen's,    Winnipeg 

Narrowness  of  German  Authors. 
One  of  the  most  interesting  literary  re- 
sults of  the  war  appears  in  a  despatch 
from  Copenhagen  stating  that  the  Ger- 
man authors  have  formed  a  national  as- 
sociation to  prevent  the  translation  of 
literary  works  of  hostile  countries  into 
German.  The  authors  of  plays  belong- 
ing to  hostile  countries  are  not  to  be 
mentioned   in   the  German  press. 

Was  Bernhardi's  Teacher. 
G.  P.  Putnam's  Sons  have  published 
a  biographical  and  critical  study  of  "The 
Life  and  Woi'k  of  Professor  Heinrich 
von  Treitschke,"  by  Adolf  Hausrath,  to- 
gether with  twelve  of  Treitschke 's  Es- 
says, setting  forth,  with  full  emphasis  of 
conviction,  the  policy  that  is  to  be  pur- 
sued by  Germany  for  securing  a  domin- 
ating influence  in  Europe  and  through- 
out the  world.  Treitschke  was  a  close 
friend  of  Bismarck,  and  his  list  of  pupils 
included  the  political  and  the  military 
leaders  of  the  present  generation,  such. 
for  instance,  as  Bernhardt  Bernhardi's 
book  makes  constant  reference  to  Treit- 


schke as  the  final  authority  and  guide  for 
German  national  action. 

Cargo  Sunk  by  Germans. 

Barber-Ellis,  Limited,  recently  suffer- 
ed a  direct  loss  as  the  result  of  the  war. 
The  firm  purchased  a  large  amount  of 
paper  from  Sweden.  This  was  shipped 
to  Antwerp  on  a  small  boat  and  there 
unloaded  on  to  the  docks  to  be  trans- 
shipped to  England,  then  to  Canada. 
While  the  paper  was  still  on  the  docks 
at  Antwerp  i*  fell  into  the  hands  of  Ger- 
mans and  was  probably  dumped  into  the 
water.  Tt  was  not  insured,  no  company 
caring  to  take  the  risk. 

Author  a  Prisoner  of  War. 
John  de  Courcy  MacDonnell,  the 
author  of  "Belgium,  Her  Kings,  King- 
dom and  People,"'  for  which  Macmil- 
lan's  control  the  sale  in  Canada, 
is  now  a  German  prisoner  of  war. 
He  is  an  Englishman  who  has  lived 
for  over  twelve  years  in  Belgium, 
where  lie  lias  studied  the  country  and  the 
people,  ft  has  been  his  good  fortune  to 
become  personally  acquainted  with  al- 
most every  leading  man  in  Belgium,  and 
tn  have  access  to  materials  in  the  State 
archives  never  before  revealed  to  a  his- 
torian. Thus  his  book,  which  was  pub- 
lished on  the  eve  of  the  War,  may  just- 
ly claim  to  he  the  most  authoritative 
and  up-to-date  hook  on  Belgium,  which 
is  about  to  go  into  its  third  edition. 

The  Two  Germanys. 

There  are  two  Germanys.  says  Dr. 
Sarolea,  in  his  volume  "The  Anglo- 
German  Problem."  There  is  the  peace- 
loving  Germany  that  lives  in  the  cul- 
tured atmosphere  of  Wasrner  and  Beeth- 
oven, and  that  is  influenced  by  the  philo- 
sophy of  Kant  and  the  poetry  of  Goethe 
and  Schiller:  the  Germany  that  is  cos- 
mopolitan and  scholarly  and  spiritual. 
Tt  is  this  Germany  that  is  trampled  in 
the  dust  by  the  iron  heel  of  Prussianism. 
Tt  is  this  cultured  and  spiritual  Germ- 
any that  is  in  greatest  danger  in  this 
bloody  conflict  of  the  nations.  The  Kaiser 
has  fashioned  a  Frankenstein  that 
threatens  to  destroy  the  soul  as  well  as 
the  body  of  the  German  nation.  This  is 
the  Germany  which  the  whole  world 
would  save  from  the  dire  results  which 
the  Emperor's  stupendous  folly  has 
made  inevitable. 

The    Other   Germany. 

Militarist  Germany,  Prussianized  Ger- 
many, the  ponderous  machine  that,  like 
a    modern    Juggernaut,    moves    with    ir- 
resistible force  over  the  prostrate  body 
IS 


of  the  author's  native  land,  is  the  other 
Germany.  It  is  Bismarck  incarnate.  It 
is  Germany  without  a  soul.  It  is  the 
machine.  It  is  this  Germany  that 
brought  about  the  war.  It  is  this  Germ- 
any against  which  the  civilized  world  is 
leagued. 
Dr.  Sarolea  is  a  Belgian. 

Books  About  the  Kaiser. 

T.  Fisher  Unwin  has  just  put  out 
"The  Kaiser  under  the  Searchlight,"  by 
A.  H.  Catling.  This  includes  a  collec- 
tion of  significant  passages  in  the  Kais- 
er's speeches,  which,  more  than  anything 
else,  reveal  his  personality  and  his  pur- 
poses. The  work  traces  the  Kaiser's 
career  from  his  early  days  up  to  the 
present  crisis.  The  salient  facts  which 
the  ordinary  reader  wants  to  know  are 
given  and  enable  him  to  form  his  own 
judgment  in  regard  to  the  man  towards 
whom  the  eyes  of  all  Europe  are  turned 
to-day. 

A  former  correspondent  at  Berlin  for 
London  newspapers,  Dr.  George  Saund- 
ers, has  written  a  book  which  he  has 
named  "The  Last  of  the  Huns,"  pub- 
lished by  Routledge,  in  which  he  gives  a 
vivid  and  trenchant  sketch  of  the  Kaiser 
and  his  foreign  policy,  particularly  of  the 
last  few  years.  He  clearly  writes  with 
much  inside  information,  and  his  s'ate- 
ment  of  the  position  is  very  effective 
and  carries  its  own  corroboration.  The 
Kaiser's  mental  attitude  to  England  is 
described  as  "a  mixture  of  admiration, 
jealousy  and  a  radical  inability  to  under- 
stand English  ways. 

Many  Volumes  of  War  Interest. 
"From  the  Trenches:  Lou  vain  to  the 
Aisne,"  by  Geoffrey  Winthrop  Young  is 
an  account  by  an  eyewitness  of  the  opera- 
tions from  the  first  battles  in  Belgium  to 
the  end  of  the  third  week  of  the  Battle 
of  the  Aisne.  The  book  describes  the 
early  engagements  in  Belgium,  Namur 
till  just  before  the  fall,  the  last  fights 
near  Louvain,  the  flight  from  Brussels, 
the  flood  of  the  Germans  across  Belgium, 
the  beginning  of  the  siege  of  Antwerp 
and  the  bombardment  of  Malines,  Paris 
and  the  trenches,  the  battlefields  of  the 
Marne,  the  Oise.  the  Somme  and  Aisne. 

Norman  Murray,  of  Montreal,  has  is- 
sued a  series  of  booklets  bearing  upon 
the  war,  which  he  calls  "Murray's  Eye- 
Openers. "  The  title  of  No.  4  in  the 
series,  a  copy  of  which  has  reached 
Bookseller  and  Stationer,  is  "The  War 
With  the  Germans:  The  German  Char- 
acter and  Periodical  Downfall." 


14 


BO  OK  SELLER      AND      STATIONER 


Booksellers  can  consistently  repent 
that  no  thoughtful  American  reader 
should  overlook  Norman  Angell's  "The 
Great  Illusion,"  and  "Arms  and  Indus- 
try," which  discuss  in  a  sane,  practical 
manner  the  economic  loss  and  unsatisfac- 
tory results  of  war  and  the  fundamental 
moral    and    economic    relations    involved 


Unwin  of     London     under     the     title  of 
"The  Song  of  the  Guns." 

Another  new  Unwin  publication  is  a 
"Dictionary  of  Naval  and  Military 
Terms,"  by  C.  F.  Tweney.  Besides  be- 
ing intended  as  a  work  of  reference  for 
the  sailor  and  the  soldier,  this  diction- 
ary will  enable     the     general  public  to 


^BMMnMMMmmMM^^^mMLmmm&sjim 


Books  on  the  War 


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Some  of  the  Celebrated  Books  and  Booklets  You 
Will  Find  on  Our  Big  Table  of  War  Literature 


"The  White  Papers"  of  England 
and  Germany,  "The  Orange 
Taper"  of  Knssia.  and  "The 
Grey   Taper"   of   Belgium,   with 

other  diplomatic  correspon- 
dence and  documents  relating 
to  tin-  European  War.  In  one 
pamphlet,  10c. 

"How  Germany  Makes  War,"  by 
General  V.  von  Bernhardi — 
treating  of  the  present  world 
war  from  Germany's  point  of 
view.  Trice.  50c.  bound  in 
paper;   Toe.   in   clott'. 

Also  "Germany  and  the  Next 
War."  an  earlier  book  by 
Bernhardt.  Price,  paper,  50c; 
cloth,  75c. 

"England      and      Germany,"      by 

Prof.  Cramb  -an  answer  to 
Bernhardi's      "Germany      and 

the  Next  War"— strongly  en- 
do'rsed      by      Lord      Roberts 

Trice,  cloth.  Hoc. 

"The  Case  of  the  Belgians  in  the 
Present     War,"     published     for 

the  Belgian  delegates  to  the 
l  nited  States.  Trice,  paper, 
25c. 

"The  Human  Slaughter  House," 
from  the  German  of  Wilhelm 
I.amszns.  with  introduction  by 
Alfred  Noves.  Trice,  cloth, 
50c. 

"The  Russian  Army  From  With- 
in," by  "One  who  knows  it 
from  the  inside."  Cloth 
bound.   65e. 

"Imperial  Germany,"  by  Prince 
von  Bulow.  Reprint  from  the 
$4.00  edition.  Cloth  bound. 
50c. 

"Modern  Germany  and  the  Mod- 
ern World,"  by  M.  E.  Sadler. 
Paper,  5e. 

"The     Country's     Call."     a     short 

selection  of  patriotic  verse, 
compiled  by  E.  B.  and  Marie 
Sargent.  Paper,  5c. 
"The  Campaign  Around  Liege." 
by  J.  M.  Kennedy,  with  intro- 
duction bv  W.  L.  Courtnev, 
DL.D.     Cloth,   25e. 


"How    the    Nations    Waged    War, 
by     J.     M.     Kennedy.        Cloth 
bound.  25c. 

"Cavalry  Training.  1912  Stand- 
ard   Text    Hook."    10c. 

"The  Anglo-German  Problem," 
by  C.  Sarolea,  a  distinguished 
Belgian,  who  knows  European 
politics.     Cloth,   50c. 

"Germany's  Swelled  Head,"  by 
Emil    Reich.     Cloth,   Joe 

"The  Round  Table,"  special  war 
number.      Board    oo\ers.   55c. 

"Secrets  of  the  German  War 
Offlee,"  by  Dr.  Arnigaard  Karl 
Graves,  Secret  Agent,  12  years 
successful  spy  in  the  Kaiser's 
service.     Cloth,  $1.25. 

"The  Great  War  Book,"  The 
Daily  Chronicle's  War  Lib- 
rary.  25c. 

"The  German  Army  From  With- 
in," by  "A  British  Officer  who 
has  served  in  it."  Cloth 
bound,  65e. 

"France    From   Behind    the    Veil," 
by  Count  Paul  Vassili.     Beau 
tifullv   bound   in   cloth.     Price. 
$1.00. 

"Economic  History  of  Russia." 
in  two  volumes,  by  Tames 
Mavor.  Size  of  eacb  volume. 
8%  x  6Vj  by  over  2  inches 
thick.  Gilt  top.  Cloth  bound. 
Price,  2  volumes,  $7.50. 

"British  Regiments  at  the 
Front,"  by  Reginald  Hodder. 
Cloth  bound,  25c. 

"A  Scrap  of  Paper,"  the  inner 
history  of  German  diplomacy, 
by  Dr.  E.  J.  Dillon.  Cloth 
bound,  25c. 

"The  Campaign  of  Sedan,"  by 
George  Hooper.  A  story  of 
the  war  of  1870-71.  Cloth 
bound,  25c. 

"The  Real  Truth  Abont  Ger- 
many from  the  English  Point 
of  View,"  by  Douglas  Sladen. 
Cloth   bound,  $1.00. 

"Pan-Germanism,"   by   Roland   G. 

Usher.     Cloth    bound,    $1.00. 

And  many  others. 


I 
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in 


War  Maps   and   War  Periodicals  in   Great   Variety 

W.  H.  JOHNSTON  &  CO. 

Sherbrooke's    Centre    of    War    Information 


mmiwmmwiWimwmmwfW^iWWfWfWmmiwm 


Here    is   an    example   of   a    War    Rook    advertisement    which    may    readily 
lie  adapted  to  suit  the  stock  carried   by   the  bookseller. 


in     the     international     polity     between 
nations. 

Herbert  Kaufman's  numerous  poems 
on  the  present  war  have  been  collected 
into  one  volume  published  by  T.  Fisher 


grasp  with  facility,  all  essential  points 
connected  with  the  organization,  equip- 
ment, etc.,  of  the  Navy  and  Army. 

"Remember  Louvain!"  is  the  title  of 
a  little  book  of  liberty  and  war  arranged 


by  E.  V.  Lucas,  which  has  been  brought 
out  in  a  paper  edition  by  Methuen  & 
Co.,  Ltd.,  the  London  publishers.  The 
same  firm  has  put  out  a  series  of  book- 
lets containing  war  speeches  by  the 
Prime  Minister  of  England,  and  by 
Lloyd  George,  as  well  as  the  King's  mes- 
sage to  his  people  overseas  published  by 
His  Majesty's  authority. 

France  in  1870  is  compared  with 
France  to-day  in  a  book  by  Abbe  Ernest 
Dimnet,  published  by  Putnam's  under 
the  title  of  "France  Herself  Again." 
The  volume  besides  dealing  with  the 
present  war  presents  France's  political 
problems  of  the  future. 

F.  A.  M.  Webster  has  given  us  an  in- 
teresting book  entitled  "Britain  in 
Arms,"  which  comprises  a  fund  of  in- 
formation about  the  military  forces  of 
the  British  Empire,  including  not  only 
the  forces  of  the  British  Isles,  but  also 
those  of  India,  the  colonies  and  the  do- 
minions. The  volume  is  published  by 
Sidgwick  &  Jackson,  of  London,  who 
are   represented   in   Canada   by   Dents. 

A  narrative  of  the  immediate  and  re- 
mote causes  of  the  war  with  a  descrip- 
tive account  of  the  countries  involved, 
including  statistics  of  armies,  navies, 
aeroplanes,  etc.,  has  been  published  by 
Sully  and  Kleinteich,  of  New  York,  the 
title  being  "The  War  in  Europe:  Its 
Causes  and  Consequences."  The  work 
is  edited  by  Rossiter  Johnson. 

The  book  published  in  England  under 
the  title  of  "Germany's  Swelled  Head" 
which  was  noticed  in  the  November  is- 
sue of  Bookseller  and  Stationer,  has  been 
published  in  the  United  States  under 
the  title  "Germany's  Madness." 

A  new  book  put  out  by  Lane's,  which, 
while  not  a  war  book,  is  especially  in- 
teresting by  reason  of  the  war,  is  Wil- 
liam Gorham  Rice's  book  "The  Caril- 
lons of  Belgium  and  Holland."  Among 
the  churches  and  bell-towers  dealt  with 
in  the  book  are  Antwerp's  beautiful 
cathedral   and    Mechlin's  noble  tower. 

"Bismarck  and  the  Foundation  of  the 
German  Empire,"  by  James  "W.  Head- 
lam,  is  the  title  of  a  book  in  the 
"Heroes  of  the  Nations"  series.  The 
book   has  27  illustrations  and  maps. 

"Lived  Through  But  Not  Forgotten" 
by  Bnrbe  Doukhovskoy,  is  a  volume  in 
active  preparation  by  John  Long.  The 
author  is  a  daughter  of  the  Russian 
Prince  Calitzine  and  the  wife  of  General 
Doukhovskoy,  who  was  Governor-Gen- 
eral of  Eastern  Siberia,  Commander-in- 
Chief  of  the  troops,  and  afterwards 
Governor-General  of  Turkestan.  The 
period  covered  is  a  varied  one  and  in- 
cludes events  so  far  apart  as  the  Russo- 
Turkish  War  and  the  Coronation  of  the 
present  Emperor  Nicholas  TT. 


BOOKSELLER      AND      STATIONER 


15 


"If  Germany  Loses,"  is  the  title  of 
a  contribution  to  the  December  Century 
by  an  English  Privy  Councilor.  The  ar- 
ticle forecasts  'what  will  happen  in  the 
event  of  Germany's  final  defeat  in  the 
great  war.  It  was  written,  the  publish- 
ers say,  by  one  of  the  military  authori- 
ties in  England,  whose  name,  for  obvious 
reasons,  will  not  be  given — a  man  who 
has  occupied  exalted  positions,  many  of 
them  in  close  contact  with  the  English 
throne  itself. 

Hon.  James  K.  Beck,  late  assistant  at- 
torney general  of  the  United  States,  has 
written  a  volume  under  the  title  "The 
Supreme  Court  of  Civilization:"  The 
Cause  of  "The  Double  Alliance  vs.  The 
Triple  Entente,"  in  which  the  author, 
speaking  as  a  judge  in  the  world's  court 
of  absolute  impartialty,  sums  up  the 
causation  for  the  present  European  war 
and  the  relative  responsibilities  of  the 
nations  that  arc  party  to  the  war.  The 
author's  verdict  is  based  upon  the  official 
documents  of  the  case  and  these  docu- 
ments are  presented  in  the  original  text 
as  an  appendix  to  the  arguments. 

An  interesting  book  by  Dr.  E.  J.  Dil- 
lon among  Bodder  &  Stough  ton's  recent 
issues  is  "A  Scrap  of  Paper:  The  Inner 
History  of  German  Diplomacy  and  Her 
Sell  erne  of  World  Wide  Conquest,"  is  a 
volume  which  the  bookseller  may  well 
Suggest  as  a  reply  to  any  person  prone 
to  insinuate  that  Britain  could  have  hon- 
orably avoided  this  war. 

In  the  current  issue  of  one  of  the 
British  trade  papers  it  is  announced  that 
the  Penny  Blue  Books,  telling  the  story 
of  the  beginning  of  the  war  and  Edward 
Grey's  strenuous  efforts  for  peace  has 
experienced  the  greatest  boom  ever 
known  in  the  book  trade. 

"The  War  and  Our  Banks,"  by  J. 
P.  Buschlen,  is  the  title  of  a  book  copy- 
righted in  November  by  Hollingsworth 
&  Buschlen,  publishers  of  Toronto. 

Among  the  war  books  put  out  by 
George  H.  Doran  Co.,  New  York,  is 
"France  and  the  Next  Woi'k,"  by  Com- 
mandant J.  Colin,  and  a  novel  entitled 
"We  are  French,"  by  Perley  Poore 
Sheehan  and  Robert  H.  Davis. 

"Rada,"  is  the  name  of  a  play  by 
Alfred  Noyes  just  published  by  Fred- 
erick A.  Stokes  Co.,  of  New  York.  Chris- 
tianity versus  war,  is  its  theme.  In  Olive 
'Schreiner's  volume  "Woman  and  War," 
published  by  the  same  house,  there  is  a 
portion  written  after  the  author's  per- 
sonal experience  of  warfare,  and  it  is  a 
most  eloquent  statement  of  what  war 
means  to  women  and  what  their  relation 
should  be  to  war.  This  volume  is  uni- 
form with  "The  Human  Slaughter- 
house," by  Wilhelm  Lamszus.  Stokes 
have  also  published  "Treitsehke:  Selec- 
tions from  Lecturers  on  Politics." 


War  Brings   Oppor- 
tunity for  Booksellers 

Turning  Movements  of  Public- 
Events  to  Practical 
Advantage. 

The  following  formed  the  introduction 
to  an  appeal  recently  made  in  a  letter 
addressed  to  the  retail  booksellers  by  one 
of  the  publishing  houses  dealing  with  a 
special  list  of  war  books  published  by 
this  particular  firm.  This  is  given  here 
because  it  includes  some  good  advice  for 
booksellers: 

"It  is  remarkable  how  the  successful 
bookseller  turns  to  advantage  every 
phase  and  movement  of  public  events. 
The  war  is  now  the  only  thing  talked  or 
thought  of,  and  so  it  will  continue  until 
the  war  is  done.  To  struggle  against 
such  conditions  is  futile,  and  the  ob- 
vious alternative  is  to  work  with  the 
stream  instead  of  against  it. 

"Booksellers  have  now  a  rare  oppor- 
tunity to  show  their  enterprise,  adroit- 
ness and  real  bookselling  efficiency — at 
the  same  time  turning  an  honest  penny. 
Interest  is  keen  on  the  part  of  all  the 
people,  and  though  the  bookseller  cannot 
give  them  news,  he  can  give  them  facts 
in  a  bright  and  interesting  form,  vital 
and  significant  facts  that  are  essential  to 
a  right  understanding  of  the  struggle. 
If  the  taste  is  less  for  facts  than  fiction, 
he  can  supply  fiction  as  readable  as  any 
published  under  the  heading  of  news." 

A  highly  interesting  and  practical  vol- 
ume is  Nelson's  "Atlas  of  the  War," 
especially  at  this  time  when  interest  is 
at  its  height  in  following  the  events  on 
the  battlegrounds  of  Europe.  Besides 
numerous  maps  showing  even  the  most 
obscure  places  mentioned  in  the  war 
despatches,  as  well  as  individual  maps 
of  the  prominent  cities,  there  are  such 
interesting  charts  as  that  indicating  the 
foreign  trade  of  the  countries  of  Europe, 
shown  on  a  uniform  scale;  population  of 
the  countries  in  relative  proportion;  the 
war  and  peace  strength  of  the  different 
European  nations,  including  armies, 
navies  and  air  craft.  One  interesting 
page  shows  illustrations  detailing  the 
structure  of  leading  types  of  aeroplanes ; 
another  gives  diagrams  showing  the 
structure  of  torpedo  and  photographs  of 
its  discharge.  Another  interesting  page 
shows  the  provisioning  of  a  "Dread- 
nought." This  is  sufficient  to  indicate 
the  comprehensive  and  exceptionally  in- 
teresting nature  of  this  volume. 

"My  Days  of  Adventure,"  by  Ernest 
Alfred  Vizetelly,  is  a  new  book  which 
describes  the  fall  of  France  in  1871.  The 
author  is  a  well-known  journalist,  and 
he  had  rather  extraordinary  opportuni- 
ties of  personally  seeing  most  of  the  im- 
portant events  of  that  disturbed  period. 


During  the  first  fifty  days  of  the  German 
siege  he  was  in  Paris,  and  afterwards 
joined  the  army  of  the  Loire,  following 
the  division  of  Brittany  to  the  six  days' 
fighting  in  the  snow  at  Le  Mans.  He 
was  at  the  Palais  Bourbon  when  it  was 
invaded  by  the  National  Guard,  and  he 
saw  and  heard  the  Republic  proclaimed 
there.  The  picture  which  the  author 
draws  of  the  behavior  of  the  Germans 
during  their  invasion  of  France  forty 
years  ago,  offers  an  interesting  and  strik- 
ing comparison  with  accounts  of  their 
behavior  under  somewhat  the  same  cir- 
cumstances to-day. 

Paris  Book  Trade  Demoralized. 

Here  is  an  interesting  letter  from 
Brentano's,  of  Paris,  received  by  a  Lon- 
don publisher: 

"Judging  from  several  letters  we  have 
recently  received,  it  appears  that  our 
correspondents  imagine  that  matters  are 
in  no  way  different  from  the  conditions 
obtaining  in  London.  We  should  like 
the  fact  made  known  to  the  trade  in 
general  that,  whereas  the  whole  of  Eng- 
land is  practically  carrying  on  'business 
as  usual,"  the  same  fortunate  state  of 
affairs  does  not  exist  in  France.  In 
Paris,  as  well  as  in  other  towns,  whole 
streets  of  shops  are  closed,  and  business 
is  at  a  standstill,  the  simple  reason  being 
that  the  men  have  left  for  the  war,  and 
the  financial  situation  forces  strict  econ- 
omy anions:  those  left  behind.  We  our- 
selves are  remaining  open  with  a  con- 
siderably reduced  staff,  and  our  takings ' 
are  about  8  per  cent,  of  our  usual  re- 
ceipts at  this  season  of  the  year,  which 
means  a  daily  loss  materially  felt  in  all 
departments  of  our  business." 

In  the  last  issue  of  Bookseller  and 
Stationer  reference  was  made  to  "The 
German  Empire's  Hour  of  Destiny"  by 
Colonel  H.  Frobenius,  with  reference 
to  the  Imperial  News  Co.,  as  Canadian 
representatives  of  John  Long,  the  Lon- 
don publisher,  but  it  should  have  been 
mentioned  that  the  Macmillan  Co.  have 
this  book  for  Canada,  and  they  have  also 
"Belgium:  Her  Kings,  Kingdom  and 
People,"  for  which  Little,  Brown  &  Co.'s 
rights  are  for  the  United  States  alone. 

Richard  Le  Gallienne  has  severed  his 
connection  with  the  International  Maga- 
zine as  contributing  editor,  not  desir- 
ing, he  says,  to  appear  as  an  upholder 
of  G.  S.  Yiereck's  pro-German  pro- 
paganda. 

The  news  that,  after  the  attack  by 
the  "Turkish"  fleet  on  the  Russian  fleet, 
the  Grand  Vizier  sent  to  enquire  of  the 
Russian  Government  whether  it  was 
true,  should  cause  the  late  Sir  W.  S.  Gil- 
bert to  stir  in  his  grave,  says  the  By- 
stander, in  appreciation  of  this  indica- 
tion that  humor  is  still  alive  in  Turkey. 


16 


BOOKSELLER      AND      STATIONER 


Copies  of  two  new  war  books,  publish- 
ed by  Bell  &  Cockburn,  which  have 
reached  Bookseller  &  Stationer,  are  "At- 
kins in  War:  As  Told  in  His  Own  Let- 
ters," and  "Quick  Training-  for  War," 
by  Lieut. -General  Sir  Robert  Baden- 
Powell.  The  former  is  most  interesting 
because  of  its  human  touch,  revealing-  by 
passages  from  actual  letters  not  only 
war's  grim  realities,  but  the  chivalry, 
humanity  and  exaltation  of  battle. 
Baden-Powell's  volume  was  so  well  re- 
ceived in  England  that,  according  to  the 
publishers  of  the  English  edition,  over 
40,000  copies  were  sold  in  a  fortnight. 

A  humorous  war  book,  published  by 
Evcrleigh  Nash,  of  London,  is  entitled, 
"Keep  Smiling;  More  News  by  Liarless 
for  German  Homes."  Here  is  a  typical 
paragraph  which  indicates  the  nature  of 
the  book:  "The  hatred  of  everything 
German  tends  to  become  amusing.  An 
Englishman  was  lynched  yesterday  for 
having  German  measles." 

A  creditable  series  of  war  books,  pub- 
lished in  conjunction  with  the  Daily 
Telegraph  of  London,  England,  by  Hod- 
der  &  Stoughton,  include,  in  addition  to 
the  titles  already  chronicled  in  Book- 
seller &  Stationer,  "Hacking  Through 
Belgium,"  by  Edmund  Dane;  "Motor 
Transports  in  War,"  by  Horace  Wyatt; 
"The  Red  Cross  in  War,"  by  M.  F.  Bil- 
ling-ton, and  "Air  Craft  in  War,"  by 
Eric  Stuart  Bruce.  The  series  now  in- 
cludes seventeen  uniformly  bound  one 
.shilling  books. 

"The  Reality  of  War:  A  Companion  to 
Clausewitz,"  is  the  title  of  a  book  by 
Major  Stewart  Murray,  published  by 
Hodder  &  Stoughton,  and  the  missiort  of 
Major  Murray's  book  is  set  forth  in  the 
first  paragraph  of  his  preface  as  fol- 
lows:— 

"Great  books,  the  masterpieces  of  the 
special  branch  of  knowledge  with  which 
they  deal,  are  often  big  books;  and  busy 
men,  who  have  not  unlimited  time  for 
reading-,  find  it  helpful  to  have  some  one 
who  will  give  them  a  general  summary  of 
a  famous  writer's  teaching,  and  point  out 
the  most  important  passages  in  which 
the  author  himself  embodies  the  very 
essence  of  his  argument." 

A  narrative  of  the  influences  and 
events,  historical,  political  and  human, 
leading  up  to  the  present  war,  is  the  vol- 
ume, "The  Great  War  Book,"  in  the 
Daily  Chronicle  war  library,  published 
by  Hodder  &  Stoughton. 

"Lloyd's  A.B.C.  of  the  War,"  pub- 
lished by  Hodder  &  Stoughton,  presents 
facts  about  the  war,  about  the  countries 
involved,  and  the  armies  and  navies  en- 
gaged. It  tells  of  the  weapons  the 
armies  use,  the  ships  and  the  guns  with 
which  the  navies  fight,  and  is  described 
as  "a  who's  who  and  a  what's  what  of 
the  war." 


"War  and  Culture"  is  the  title  of  a 
book  written  as  a  reply  to  Professor 
Munsterberg,  of  Harvard  University, 
whose  appeal  to  the  American  people 
is  stigmatized  as  being  deliberately  de- 
signed to  mislead  public  opinion  and 
prevent  a  clear  understanding  of  the  real 
I  lend  of  modern  German  culture.  The 
author  is  John  Cowper  Powys  and  the 
book  is  published  by  the  Copp.  Clark 
Co. 

Professor  Powys  is  to  give  a  series  of 
lectures  in  Ottawa,  Toronto  and  Hamil- 
ton in    February  and   March. 

In  Ottawa  these  lectures  will  be  under 
the  auspices  of  Queen's  Alumni  Associa- 
tion; in  Toronto,  of  the  Anti-Suffrage 
Association,  and  in  Hamilton  of  the 
Teachers'    Association. 


JOHN  COWPEB   I'OWVS.   M.A. 

War  Juveniles. 

In  "The  Search  for  the  Spy."  and 
"The  Air  Scout,"  by  Ross  Kay,  new 
juveniles  issued  by  Barse  &  Hopkins,  the 
author  pictures  many  interesting  adven- 
tures of  an  American  boy  at  the  out- 
break of  the  war  in  Europe.  He  has 
visited  many  of  the  places  to  which  ref- 
erence is  made  in  the  book  and  endeav- 
ors to  give  his  young  readers  a  clearer 
insight  into  the  history  now  in  the 
making. 

Volumes  in  a  special  campaign  list 
sent  out  by  George  Allen  and  Unwin 
Limited,  include  "The  Diplomatic  His- 
tory of  the  War,"  by  M.  P.  Price,  which 
the  publishers  claim  to  be  "the  first  com- 
plete record  of  the  events  preceding  the 
war."  Another    outstanding    title    is 

"The  Kaiser's  War."  by  Austin  Hani- 
son,  who  knows  Germany  well,  having 
been  a  student  there,  after  which  he 
spent  eight  years  in  that  country  as  a 
newspaper    correspondent. 


In  an  interview  with  Henry  Brophy, 
head  of  the  Toronto  News  Company,  in 
reference  to  the  recent  interruption  in 
supplies  of  periodicals  from  Britain, 
with  a  view  to  learning  about  the  pres- 
ent situation,  Bookseller  and  Stationer 
was  informed  that  conditions  had  right- 
ed themselves  pretty  well  and  that  the 
service  had  become  almost  as  good  as 
normal  toward  the  end  of  November.  The 
cause  of  the  non-delivery  of  papers  and 
magazines  promptly,  a  few  weeks  earlier, 
was  due  to  the  fact  that  the  vessels 
which  ordinarily  convey  these  supplies 
to  Canada,  had  been  appropriated  by  the 
British  Government  for  use  as  transports 
for  troops. 

In  response  to  a  similar  enquiry  T.  J. 
Pattullo,  of  the  Imperial  News  Co., 
wrote  Bookseller  and  Stationer  as  fol- 
lows : — 

Nov.  23rd,  1914. 

"In  reply  to  yours  of  the  20th,  there 
has  been  considerable  interruption  in 
the  regular  delivery  of  the  British  perio- 
dicals, but  we  do  not  expect  this  to  con- 
tinue, at  least  the  interruption  expected 
will  not  be  serious.  It  has  been  of  late, 
however.  It  was  caused  when  the  war 
broke  out  by  the  British  Government 
calling  off  the  better  boats  for  transport 
purposes.  The  delivery  improved  for 
some  time,  but  was  completely  disor- 
ganized when  the  Canadian  contingent 
was  being  removed,  and  some  of  these 
boats  are  now  being  brought  back  on  the 
route.  While  the  better  boats  were 
away  with  the  Canadian  troops,  very 
slow  and  old  boats  were  used,  and  the 
Liverpool  docks  were  so  congested,  that 
the  boats  were  not  able  to  be  located  at 
their  usual  place,  and  being  of  com- 
paratively small  capacity,  were  not  able 
to  carry  the  ordinary  shipments.  This 
resulted  in  part  of  our  goods  being  left 
on  several  occasions  until  the  next 
boat." 

In  "Paris  War  Days,"  published  by 
the  Copp,  Clark  Co.,  Charles  Inman 
Barnard  has  given  a  most  realistic  im- 
pression of  war-time  experiences  in  the 
French  capital.  The  author  is  an  Amer- 
ican journalist  and  his  book  is  in  diary 
form  and  is  profusely  illustrated.  On 
the  jacket  a  view  is  given  of  Parisians 
watching  Zeppelins  hovering  over  the 
city.  A  paper  edition  of  "Pan-German- 
ism," by  Professor  Usher,  has  been 
brought  out  by  the  same  house. 

New  lists  featuring  remainders  from 
W.  Heffer  &  Sons,  of  Cambridge,  Eng- 
land, include  one  especially  interesting 
announcement,  offering  what  is  referred 
to  as  "The  War  Book  of  War  Books,  be- 
ins'  Otto:  Prince  Von  Bismarck:  the 
man  and  the  statesman."  This  book 
was  written  and  dictated  by  himself 
after  his  retirement  from  office. 


BOOKSELLER      AND      STATIONER 


17 


Crayons  in  School  Work 


By  FLORENCE  E.   ELLIS 


IF  I  could  have  only  one  medium  for 
the  teaching  of  art  in  the  public 
schools,  I  would  choose  a  box  of 
colored  crayons — a  crayon  with  little  or 
no  wax.  Such  a  crayon  is  the  best  all- 
round  medium  in  existence  for  art  work 
in  the  schools.  It  is  preferable  to  any 
wax  crayon  because  the  colors  can  be 
worked  over  one  another  more  readily 
and  the  drawing  does  not  become  shiny 
and  greasy  looking.  A  crayon  with  little 
or  no  wax  combines  in  one  medium  the 
essential  advantages  of  pencil,  charcoal 
and  water  color.  With  it  the  child  can 
draw  more  easily  than  with  charcoal  or 
pencil  and  it  erases  as  readily.  Draw- 
ings made  with  it  i^ay  be  handled  without 
blurring.  With  this  crayon  the  use  of 
the  pencil  is  learned  and  at  the  same 
time  it  has  the  added  value  of  color.  Tn 
teaching  color,  one  color  can  be  worked 
over  another  and  blended  so  as  to  pro- 
duce the  finest  color  effects.  There  is  no 
better  medium  for  drawing  or  for  color. 
With  it  there  is  a  quick  large  rendering 
of  big  masses  which  is  not  true  of  pen- 
cil, and  the  results  obtained  with  it  are 
not  accidental,  as  is  the  case  so  often 
with  water  colors.  This  crayon  stands 
for  thorough  study  of  both  form  and 
color,  and  it  is  a  large,  free  medium 
as  well. 

Crayon  is  by  far  the  best  medium  for 
out-of-door  sketching-,  a  box  of  crayons 
can  easily  be  carried  in  the  pockel  and 
nothing  else  is  required  but  paper.  It 
renders  unnecessary  the  usual  elaborate 
equipment  required  for  sketching  in 
water  color  and  most  other  mediums. 
Beautiful  effects  are  obtained  on  tinted 
and  colored  papers,  allowing  the  paper 
to  answer  for  part  of  the  drawing. 

Crayon  is  the  most  practical,  the  best 
all-round  medium  for  art  work  in  the 
schools,  and  it  is  the  most  economical 
medium  as  well.  The  economic  side  of 
its  use  means  as  much  in  a  large  system 
of  schools  as  does  its  value  educational- 
ly. Most  school  systems  are  not  over- 
burdened with  a  large  amount  of  money 
which    they    can    afford    to   waste.    It    is 

a  superintendent's  business  and  the 
business  of  the  Board  of  Education  to 
compare  relative  values  of  materials 
both  as  to  educational  values  and  cost. 
During  the  past  year  I  have  visited 
28  states  and  have  studied  the  art  work 
and  the  art  conditions  in  the  public 
schools,  the  Normal  schools  and  the  Art 
schools  in  those  states.  I  have  seen  les- 
sons eiven,  have  seen  the  course  of 
study,  have  looked  through  their  exhibi- 
tions. T  have  talked  over  the  art  situa- 
tion with   teachers  and   superintendents. 


In  most  cases  the  superintendents  say 
they  know  little  about  the  art  work  in 
their  schools,  they  leave  that  to  the 
supervisor.  But  should  they  not  know 
the  large  principles  upon  which  the 
work  is  based  and  take  some  responsi- 
bility in  the  expense  of  the  department? 

Some  cities  have  never  had  drawing 
on  account  of  the  imagined  expense. 
One  superintendent  told  me  he  was  wait- 
ing to  put  drawing  in  his  High  School 
until  he  could  afford  a  fine  equipment 
such  as  he  had  seen  in  some  technical 
school.  In  the  long  time  intervening  the 
pupils  weje  deprived  of  advantages 
which  rightfully  belonged  to  them.  This 
state  of  affairs  is  unfortunate  and  un- 
necessary. Drawing  is  not  expensive.  It 
can  be  made  very  inexpensive  and  still 
be  strong  and  vital.  An  elaborate  equip- 
ment and  all  kinds  of  mediums  may  be 
nice  to  have,  but  they  are  not  of  vital 
significance — not  necessary  in  any  way. 
Of  much  greater  importance  is  the  hav- 
ing and   the   keeping  art    in    the   scl Is. 

Mosl  vital  work  can  he  done  with  a 
five  or  ten-cent  box  of  crayons  and  or- 
dinary Manila  or  Bogus  paper;  add  to 
this  common  blackboard  chalk,  paper 
cutting  and  tearing,  ordinary  pencil 
used  for  number  work.  an  ordinary 
school  desk  and  a  splendid  beginning 
can  be  made,  ('specially  in  elementary 
schools.  Even  wrapping  paper  or  com- 
mon butcher's  paper  can  serve  for  much 
of  the  work.  One  of  the  best  art  schools 
in  the  country  gave  me  a  most  interest- 
ing account  of  how  they  commenced. 
They  worked  for  months  with  only  brown 
bui  her's  paper,  charcoal  and  regular 
school  desks.  While  T  believe  in  a  good 
equipment,  yet  where  economy  needs  to 
be  practised,  why  not  meet  it  in  a  sensi- 
ble, business-like  way,  and  not  let  the 
drawing  get  into  disrepute  and  be 
dropped  ? 

Only  the  cheapest  kinds  of  paper — 
Manila  or  Bogus  papers — are  needed  for 
use  with  crayons.  The  needless  use  of 
more  expensive  white  paper  commonly 
used  for  water  colors  is  rendered  un- 
necessary, and  the  soft  shades  of  color 
of  the  Manila  and  Bogus  paper  are  im- 
mensely better  for  the  children's  eyes 
than  the  glaring  white  paper.  I  would 
prefer  these  cheaper  papers  even  if  the 
price  were  the  same.  Giving  fine  paper 
on  which  the  children  are  to  make  their 
crude  little  drawings  in  the  primary 
grades  is  like  giving  them  expensive  ma- 
terials like  velvet  or  silk  on  which  to  do 
their  sewing-  or  other  industrial  work.  It 
is  a  ridiculous  waste  and  the  result  is 
not  as  pleasing,  for  the  work  done  Is  not 


in  keeping  with  the  value  of  the  ma- 
terial used.  I  claim  good  work  in  the 
elementary  grades  can  be  done  and  not 
a  sheet  of  white  paper  used.  In  the 
Cleveland  schools  we  had  Bogus  paper 
made  to  order;  in  that  way  we  had  a 
gray  Bogus  paper  and  a  brown  liogus 
very  pleasing  in  color,  excellent  in  qual- 
ity  and  inexpensive. 

After  having  visited  schools  for  a 
whole  year  and  seen  conditions  existing 
in  various  sections  of  the  country,  I  can 
but  feel  deeply  on  this  subject  of  ex- 
pense. It  is  something  in  which  all 
should  be  concerned.  When  will  super- 
visors of  drawing  learn  to  study  the 
problem  in  their  own  city  and  not  do 
just  as  someone  is  doing  hundreds  of 
miles  from  them  and  under  very  differ- 
ent circumstances? 

There  should  be  a  simplification  both 
in  subjects  taught  and  in  mediums  used. 
It  behooves  every  drawing  supervisor, 
every  superintendent  of  schools,  to  se- 
lect judiciously  the  most  vital  art  sub- 
jects and  the  mes  most  related  to  the 
life  and  interests  of  the  community  in 
which  he  lives,  and  to  consider  carefully 
the  best  all-round  mediums  for  earrving 
out    this   work. 

I  have  always  believed  in  a  large  use 
of  crayon  fur  many  reasons;  the  little 
technique  required  in  its  use.  the  ease 
with  which  it  is  handled,  the  cleanness 
of  the  medium,  the  careful  study  of  form 
and  color  to  be  gained  with  it,  its  use 
for  occupation  work  in  the  lower  grade-  ; 
its  adaptability  for  correlation  with  re- 
lated school  subjects,  and  the  gnat 
economy  in  expense  not  only  of  the 
crayon  itself,  but  the  much  less  ex- 
pensive paper  which  can  be  used  ad- 
vantageously with  it,  and  no  extra  equip- 
ment    as  water  cups,  brushes,  etc. 

Crayon  is  newer  in  school  drawing 
than  most  other  mediums  in  use,  hence 
less  is  known  regarding  its  use  and  ad- 
vantages. It  had  its  entrance  into  the 
schools  more  as  something  that  might 
be  used  for  occupation  work  in  the 
lower  grades  than  for  serious  work  in 
drawing.  At  that  time  it  was  a  cheap 
wax  variety.  A  demand  soon  came  for 
a  better  crayon  that  could  be  user  for 
drawing,  and  the  quality  improved.  The 
wax  crayon  was  followed  by  a  better 
crayon  with  very  little  wax.  a  crayon 
especially  good  for  elementarv  schools; 
then  came  a  softer  crayon  without  wax, 
more  generally  used  in  Hi<rh  Schools. 
There  are  many  varieties  and  qualities 
of  crayons,  as  in  all  other  materials, 
and  thev  should  be  tested  carefully  be- 
fore making  a  choice. 

Editor's  Note.— Florence  E.  Ellis,  the  writer 
of  this  article  was  formerly  supervisor  .  f 
drawing  of  the  schools  of  Cleveland,  Ohio, 
and  Grand  Rapids,  Michigan,  and  is  now- 
art  director  of  the  American  Crayon  Co.,  of 
Sandusky,    Ohio. 


In 


BOOKSELLER     AND      STATIONER 


The  MacLean  Publishing  Company 


LIMITED 


JOHN    BAYNE    MACLEAN 
H.  T.  HUNTER 


President 
General  Manager 


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and  Office  Equipment  Journal 

ESTABLISHED    1885. 

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Canada.   $1:   United    States,   $1.50;   Great   Britain    and    Colonies.    4k 
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PUBLISHED   MONTHLY 


Vol.  XXX.  DECEMBER,  1914. 


No.  12 


More  Wheat— More  Trade 

MUCH  has  been  written  about  the  new  open- 
ings for  Canadian  manufacturers,  and  a 
greal  deal  lias  been  accomplished  already. 
No!  so  much  prominence  lias  been  attached  to  the 
openings  before  the  Canadian  agriculturist  but  sub- 
stantial advances  have  been  made  in  this  direction, 
also  along  lines  that  will  exert  an  important  up- 
building power  upon  Canada's  prosperity  next  year. 
The  ravaging  of  the  crops  and  the  enormous  numbers 
of  non-productive  war  laborers  that  must  be  fed  in 
Europe  with  few  left  to  till  the  soil,  has  thrown  upon 
Canada  not  so  much  a  burden,  as  one  of  the  best  busi- 
ness propositions  that  ever  came  before  her.  "Grow 
more  wheat  for  Europe"  has  been  the  advice  from  all 
quarters,  and  happily  it  has  been  heeded.  A  report 
issued  by  the  Ontario  Department  of  Agriculture,  at 
the  end  of  October  estimated  the  seeding  of  fall 
wheal  at  over  1.700,000  acres,  compared  with  727,- 
400  acres,  one  year  ago,  or  more  than  double,  and 
the  yield  for  1014  itself  was  estimated  at  15,000,000 
bushels.  At  least  one-third  of  the  pasture  acreage 
has  been  sown  with  fall  wheat  and  the  Minister  de- 
clared that  the  response  of  the  farmers  had  been 
"magnificent."  and  if  conditions  were  favorable, 
Ontario  would  have  a  crop  the  like  of  which  she  had 
"never  before  contemplated." 

Saskatchewan  reports  a  large  increase  in  the 
acreage,  and  Nova  Scotian  farmers  are  heeding 
Premier  Murray's  appeal  for  next  spring,  while  re- 
ports from  other  provinces  are  quite  encouraging. 
With  prices  of  wheat  certain  to  remain  high  the  pro- 
ceeds of  these  big  crops  will  mean  padded  bank 
accounts  for  the  farmers,  and  business  will  reap  its 
share  of  the  benefit. 

More  Books  Than  Usual  as  Gifts 

A  TRADE  paper  devoted  to  another  line  of  mer- 
chandise in  a  recent  issue  said  that  Christmas 
presents  would  be  bought  "as  usual"  this  year. 
This  is  true  in  the  general  sense  that  people  will  as 
usual  buy  gifts  for  their  friends,  but  the  giving  will 
be  "unusual"  in  that  it  will  run  more  largely  than 


ever  to  BOOKS.  One  big  reason  for  this  is  that 
people  are  this  year  in  all  things  stretching  their 
dollars  out  as  f;ir  as  they  will  go  and  they  realize 
the  extraordinary  merit  of  the  "book  gift"'  in  that 
they  enable  the  selection  of  what  is  most  appropriate 
for  the  recipient  with  but  a  small  outlay  of  money. 
We  have  come  upon  a  season  of  "efficiency  in  Christ- 
mas o i  ft  buying"  and  the  bookseller  is  the  gainer 
and  lie  will  gain  all  the  more  by  giving  the  utmost 
prominence  to  the  set  of  six  display  cards  supplied 
by  the  publishing  houses  to  further  influence  the 
public  to  buy  BOOKS  as  Christmas  gifts. 


Shop  at-Home  Campaigns. 

WFIEREVER  retailers  as  a  whole  are  finding 
business  a  little  on  the  quiet  side,  chiefly 
because  so  many  may  be  sending  to  the  mail 
order  houses  for  their  goods,  they  should  get  together 
on  a  vigorous  loyalty  campaign.  In  a  propaganda  of 
this  character  tbe  home  newspaper  will  be  found  al- 
ways ready  and  willing  to  lend  its  best  endeavors.  If 
there  is  more  than  one  newspaper  in  the  town  or  city 
get  the  cooperation  of  them  all  and  start  a  Shop-at- 
Home  campaign.  The  newspapers  will  do  all  in  their 
power  to  bring  the  people  into  the  town  during  the 
day  or  week  when  the  campaign  reaches  its  culmina- 
tion, and  the  retailers  should  do  their  part  in  advising 
the  people  through  advertising  and  window  displays 
what  they  have  for  sale. 

A  case  in  question  comes  from  Gait,  Ont.,  where 
recently  there  was  held  a  "Shop-in-Galt"  sale.  The 
.  paper  bad  been  urging  the  people  weeks  before  to 
come  into  Gait  for  the  sale.  The  merchants  adver- 
tised convincingly  the  goods  they  had  to  offer  with 
the  result  that  the  campaign  proved  a  most  effective 
one.  People  came  in  from  miles  around  and,  because 
practically  every  merchant  endeavored  to  present  his 
goods  and  store  in  the  best  possible  light,  the  good 
people  in  the  vicinity  of  that  thriving  town  are  better 
acquainted  with  the  retailers  and  the  goods  they 
handle  than  they  ever  were  before.  They  now  know 
that  Gait  merchants  are  progressive  and  that  from 
the  standpoint  of  service  and  satisfaction  they  cannot 
do  better  elsewhere.  Where  the  newspapers  are  loyal 
to  their  own  communities  and  refuse  to  accept  the 
mail-order  house  advertising,  the  merchants  should 
be  loyal  to  the  newspapers  and  before  they  come  to 
the  conclusion  that  advertising  doesn't  pay,  it  should 
be  given  a  fair  and  just  trial. 

Try  out  a  Shop-at-Home  campaign  and  give  the 
people  reasons  why  they  should  deal  at  home. 


Business  Building  by  Telephone 

DO  not  forget  the  advantage  of  the  telephone  in 
doing  business.  This  method  of  selling  can  be 
carried  out  to  special  advantage  on  inclement 
days.  Bookseller  and  Stationer  has  frequently  ad- 
vocated the  card  index  system  of  keeping  track  of 
prospective  book  customers  with  data  regarding  the 
classes  of  books  in  which  they  are  most  likely  to  be 
interested.  Information  transmitted  briefly  over  the 
telephone  to  these  customers  can  be  depended  upon 
to  frequently  develop  sales. 

When  a  meritorious  new  novel  arrives,  use  the 
telephone  to  tell  people  about  it,  picking  out  the 
names  of  those  who  are  most  likely  to  want  copies. 
Erequently  people  come  to  the  store  at  a  time  when 


BOOKSELLER      AND      STATIONER 


19 


il  is  crowded  with  customers  and  consequently  the 
bookseller  has  not  the  opportunity  of  taking;  the  time 
necessary  to  draw  attention  to  special  books,  but  it 
will  be  found  a  good  plan  to  call  such  people  up  later 
on  in  the  day  or  the  next  morning,  expressing  regret 
that  the  rush  of  business  prevented  drawing  the 
customer's  attention  to  certain  new  books.  The  sug- 
gestion might  be  made  over  the  telephone  to  send 
such  books  up  on  approval.  This  method  if  per- 
sistently followed  out  will  result  in  materially  in- 
reasing  the  scope  of  the  bookseller's  business. 

A  retail  merchant  who  is  a  great  believer  in 
using  the  telephone  to  its  full  capacity,  featured 
it  strongly  in  his  newspaper  advertising  (last 
Christmas.  He  showed  in  each  ad.  a  small  cut  of  a 
telephone  on  a  desk  with  a  man  answering  a  call.  He 
used  the  following  slogan:  "I  am  phone  No.  65.  I 
can  give  you  a  ureal  many  ideas  about  the  buying  of 
Christmas  gifts.  I  cannot  show  the  goods  through 
the  phone,  but  I  can  tell  you  about  any  of  the  articles 
featured  in  this  advertisement.  Give  us  a  call  either 
by  phone  or  in  person.  We  are  at  your  service."  The 
plan  worked  out  splendidly  and  a  large  number  of 
calls  were  received.  All  enquiries  are  answered  by 
I  he  proprietor  or  one  of  the  head  salesmen.  Some 
orders  were  taken  over  the  phone  but  in  the  majority 
of  cases  the  enquirer  promised  to  visit  the  store  and 
see  the  goods.  When  the  customer  promised  to  call 
the  salesman  answering  the  phone  gave  his  name  and 
suggested  that  the  customer  ask  for  him.  Very  few 
of  the  customers  who  promised  to  call  failed  to  do  so. 


Popularizing  Five-Dollar  Items 

BOOKSELLERS  and  stationers  throughout  the 
country  will  be  interested  in  the  satisfactory 
trend  of  trade  as  referred  to  in  this  month's 
Montreal  letter  and  the  references  to  five-dollar  gift 
books  and  the  higher  priced  papeteries  should  have 
their  most  earnest  attention.  This  year,  in  many 
respects  is  one  of  outstanding  opportunity  for  the 
book  and  stationery  trade.  The  idea  reported  from 
Montreal   of  preparing  windows   of  papeteries   and 

1 ks  priced  up  to  $10  each  is  a  particularly  good 

one.  The  five-dollar  items  especially,  should  go  well 
this  year  because  of  the  certain  tendency  on  the  part 
of  a  large  proportion  of  gift  buyers  to  turn  to  the 
bookstore  rather  than  purchase  high-priced  jewelry, 
furs  or  other  articles  running  away  up  into  the  dol- 
lars. If  the  bookseller  can  popularize  five-dollar 
books  and  papeteries  this  year  it  will  enhance  the 
sales  of  these  items  in  future  years  as  well,  soit  be- 
hooves the  aggressive  merchant  to  set  about  imme- 
diately to  make  this  year's  trade  in  his  higher  priced 
lines  reach  the  highest  possible  mark. 


Christmas  Bazaars 

THE  Christmas  bazaar  idea  which  originated  in 
the  large  city  department  stores  has  been  fol- 
lowed on  a  small  scale  by  a  great  many  book 
and  stationery  firms  during  recent  years.  Some  firms 
are  unable  to  hold  a  bazaar  owing  to  lack  of  space. 
A  bazaar  takes  up  some  space  of  course,  and  very  few 
firms  like  to  have  it  on  the  main  floor  of  the  store. 
A  bazaar  is  mainly  for  the  purpose  of  showing  the 
miscellaneous  and  smaller  things  of  popular  price. 
It  is  meant  to  be  a  popular  centre  where  customers 
can  congregate  and  examine  an  array  of  popular- 
priced  goods.     A  good  many  firms  hold  a  bazaar  on 


the  second  floor.  Sometimes  it  is  called  "Toyland" 
and  becomes  a  rendezvous  for  children  as  well  as 
grown-ups.  These  firms  have  found  bazaars  to  be 
paying  propositions.  Put  up  signs  all  over  the  store: 
"See  our  Christmas  Bazaar  on  the  Second  Floor." 
And  so  on.  Take  a  good-sized  paneT  in  your  news- 
paper  ad.  for  your  Bazaar  "bargains."  Some  day  use 
the  whole  ad.  for  it.  Or  make  it  a  ">0-cent  day  in  the 
bazaar,  or  have  a  25-cent  booth  in  your  bazaar.  Ring- 
in  the  changes  every  day  about  that  bazaar. 


Editorial  Notes 

KEEP  YOUR  credit  good. 

*  *        * 

AN  AWFUL  lot  of  energy  is  used  hating  people  who 
don't  care  whether  you  do  or  not. 

*  *         * 

EVEN  WHEN  the  customer  is  wrong  it  will  pay 
the  merchant   to  keep  his  temper. 

*  *         * 

WHEN  MAKING  new  customers  see  that  you  do  not 
lose  the  old  ones.     Hold  your  trade. 

*  '*         * 

JOT  DOWN  vital  points  about  (his  year's  holiday 
trade  from  day  to  day  to  guide  you  when  you  prepare 
for  Christmas  1915. 

*  *         * 

THE  SALESMAN  who  does  not  greet  a  customer 
properly   has  handicapped     himself     at    the  outset. 

making  it  difficult  for  him  to  develop  a  sale. 

*  *         * 

THERE  TS  perhaps  nothing  that  impresses  a  casual 
customer  more  than  to  enter  a  shop  where  the  assist- 
ants are  obliging,  courteous  and  well  informed. 

DON'T  ALLOW  the  circulars  and  descriptive  matter 
sent  by  the  publishers  to  remain  unused,  but  send 
them  out  in  the  statements,  books  and  packages;  this 
will  win  sales  for  you. 

*  *         * 

\  REDUCTION  in  the  business  tax  and  electric 
light  charges  lias  been  granted  in  the  city  of  Moose 
•law,  as  a  result  of  the  agitation  with  that  end  in  view 
of  the  retail  merchants. 

*  *         * 

DO  THE  booksellers  and  stationers  get  what  they 
should  out  of  their  magazine  departments?  The\ 
should   thoroughly   develop   over   the   counter   ^iles 

and  annual  subscriptions  as  well. 

*  *         * 

1ATERY  PERSON  who  makes  a  purchase  in  your 
shop  should  have  his  name  and  address  registered 
upon  a  list  kept  for  that  especial  purpose.  Every 
progressive  shop  that  proposes  to  keep  alive  will  do 

this. 

*  *         * 

IT  IS  NOT  an  extravagant  assertion  to  say  that  the 
business  in  the  meritorious  year  books  and  diaries 
could  be  doubled.  Some  customers,  without  solici- 
tation, come  back  year  after  year  for  these  books. 
Why  shouldn't  more  such  regular  customers  be  de- 
veloped?   Do  it. 

*        *        * 

IT  IS  satisfactory  to  get  this  report  as  to  conditions 
in  the  United  States:  "Unemployment  is  decreasing 
in  sections  of  the  country  where  it  has  been  most 
conspicuous.  Probably  100,000  men  have  been  re- 
turned to  their  positions  this  week  in  the  territory 
east  of  the  Ohio  River." 


HOW  OTHER  STATIONERS  DO  THINGS 


A  CHRISTMAS  BACKGROUND. 

The  idea  of  the  background  illustrated 
here  is  to  make  a  framework  of  light 
lumber  to  represent  the  side  or  end  of  a 
house.  Cover  the  framework  with  red 
cambric  and  easily  make  imitation  brick, 
using  white  chalk  or  paint  for  the 
mortar,  or  use  black  paint  if  preferred. 

The  framework  should  be  set  out  from 
the  main  background  so  as  to  be  able  to 
put  a  decorated  Christmas  tree  in  the 
window,    and    have    it    illuminated    with 


may  be  in  Timbuctoo  when  he  buys  the 
next  pencil.  By  suggesting  the  purchase 
of  an  extension  holder  to  every  man  who 
comes  into  the  store  to  buy  a  pencil,  you 
wili  create  many  additional  sales  at  a 
good  rate  of  profit,  and  let  this  be  con- 
sidered as  simply  a  means  of  suggesting 
the  advisability  of  introducing  lines 
other  than  the  particular  item  a  cus- 
tomer asks  for.  That  comes  under  the 
head  of  "salesmanship,"  not  mere  or- 
der-taking. 


people  this  Christmas  are  going  to  buy 
serviceable  goods  rather  than  knick- 
knacks;  (4)  everybody  appreciates  a 
nice  box  of  stationery. 

m 

GOOD  STOCK-KEEPING. 
Greene  &  Co.,  Brockville,  Ont.,  can  set 
an  example  for  a  simple  system  of  stock- 
keeping  for  wall  papers,  which  benefits 
the  dealer  and  customer  alike.  Each 
sheet  in  the  sample  book  shows  plainly 
where   the  paper  can   be  found  without 


small  electric  lights.  If  possible,  place  a 
Santa  Claus  as  if  going  down  the  chim- 
ney. Over  the  roof,  which  should  be 
made  of  light  lumber,  use  white  cotton 
batting  for  snow,  and  sprinkle  diamond 
dust  over  to  represent  frost.  Also  put 
batting,  etc.,  around  the  window  frames 
and  down  over  the  roof  to  represent  ice. 

The  Merry  Christmas  could  be  cut 
out  of  any  color  of  felt  and  pasted  on. 

A  good  way  to  use  the  Santa  Claus 
would  be  to  have  him  with  a  sack  of 
toys  on  his  back  and  one  leg  hanging 
out  over  the  chimney. 


SELL  PENCIL  HOLDERS. 

Some  stationers  argue  that  it  is  a  mis- 
take to  push  the  sale  of  extension  pencil 
holders,  because  it  reduces  the  subse- 
quent sale  of  pencils;  but  that  is  a  nar- 
row view  of  the  subject,  and,  besides, 
the  man  to  whom  you  sell  a  pencil  to-day 


A  Christmas  Window  Background  Suggestion. 

PAPETERIES   AS    HOLIDAY    GIFTS. 

This  plea  in  favor  of  papeteries  as 
Christmas  gifts  was  embodied  in  a  spe- 
cial appeal  reproduced  on  a  tinted  and 
bordered  notepaper  sent  out  to  the  trade 
by  one  of  the  big  wholesale  stationery 
houses  under  the  heading  of  "Take  Ad- 
vantage of  the  War": 

With  the  British  fleet  blockading  Ger- 
man ports  and  European  shipping 
paralyzed,  imports  of  Christmas  fancy 
goods  will  be  light.  What,  then,  is  the 
stationery  dealer,  who  requires  Christ- 
mas goods,  going  to  replace  these  lines 
with?  The  answer  is,  sell  "papeteries," 
both  stock  lines  and  fancy  boxes. 

We  earnestly  urge  you  to  order  a 
greater  supply  of  papeteries — they  will 
be  big  sellers  this  vear  for  the  following 
reasons:  (1)  Christmas  presents  will  be 
smaller  than  usual;  (2)  with  imported 
goods  out  of  the  iiiirket  the  choice  of 
Christmas  presents  will  be  limited;  (3) 
20 


loss  of  time  to  the  salesman  and  to  the 
waiting  customer.  The  quantity  received^ 
of  each  paper  is  likewise  shown,  and 
this  is  immediately  reduced  when  a  sale 
is  made,  or  added  to  if  a  few  rolls  are 
returned.  Many  dealers  may  use  this 
same  method,  but,  as  Mr.  Greene  points 
out,  the  changes  in  quantities  must  be 
made  systematically  arid  immediately. 


A  writer  in  the  5c  and  10c  Magazine 
and  Variety  Review  gives  the  following 
display  hints  regarding  calendars:  "The 
best  way  is  to  pin  them  along  the  top 
edge  of  your  shelving.  In  this  way  you 
can  show  all  the  various  desists  and  at 
the  same  time  the  calendars  will  be  re- 
moved from  the  counter.  This  allows 
the  counter  to  be  used  for  other  mer- 
chandise and  also  keeps  the  calendars  in 
good  condition,  as  they  cannot  be  pulled 
over  and  torn  or  damaged  in  handling." 


BOOKSELLER     AND      STATIONER 


21 


Live  News  of  the  Stationery   Trade 

Gleaned  from    All    Parts  of  Canada 


John  Sifton,  London,  Ont.,  was  a  No- 
vember trade  visitor  in  Toronto. 

W.  Tilley  has  opened  a  stationery 
store  at  508  Dundas  street,  Toronto. 

F.  J.  Long  has  moved  his  book,  sta- 
tionery and  drug  stock  from  Gadsby, 
Alta.,  to  Vegreville,  Alta. 

Fred  Thomas  of  the  Copp,  Clark  Co.'s 
book  department  has  been  spending  a 
few  weeks  visiting  the  chief  book  pub- 
lishing cities  of  the  United   States. 

An  overheated  stove  in  the  building 
and  plant  of  the  Bradburn  Stationery 
Company,  102nd  street,  Edmonton, 
Alta.,  caused  a  loss  of  over  $18,000,  with 
insurance  of  $10,000. 

James  Leonard  has  disposed  of  his 
stationery  and  fancy  goods  business  at 
Leamington,  Ont.,  to  W.  C.  Holliday,  of 
Toronto,  who  has  taken  possession.  Mr. 
Holliday  has  had  15  years'  experience 
and  will  make  considerable  extension 
to  the  business  he  has  taken  over,  in- 
cluding the  handling  of  the  leading  news- 
papers. 

Hull's  Early  Closing  By-law. 
Because  he  did  not  close  his  store  at 
the  regulation  time  and  thus  broke  the 
early  closing  by-law,  Israel  Zumor.  38 
St.  Cuthbert  street,  Hull,  was  fined 
$27.95.  As  this  was  one  of  the  first 
cases  of  its  kind  to  come  before  the 
courts  in  Hull,  considerable  interest  >vas 
taken  in  it. 

Arthur  Reed,  head  of  the  Copp-Clark 
Co. 's  stationery  department,  and  Roy 
Stiff,  who  is  temporarily  managing  the 
same  firm's  fancy  goods  department  in 
the  absence  of  Hugh  Young,  are  on  a 
buying  trip  in  the  important  trade  cen- 
tres of  the  United  States.  Hugh  Young 
is  amona-  the  aliens  detained  in  Ger- 
many.   He  is  in  Nuremburg. 

The  death  occurred  in  Toronto  on 
November  25th  of  William  Sutherland, 
who  for  thirty-five  years  conducted  a 
business  on  Yonge  Street,  Toronto, 
known  as  the  Dominion  Book  Store.  Mr. 
Sutherland  had  just  returned  from  a 
hunting  trip,  and  was  talking  to  his 
brother  James,  in  William  Johnston's 
book  store  on  Yonge  Street,  Toronto, 
when  he  was  stricken  with  apoplexy  and 
expired  in  a  cab  while  being  taken  to  his 
home. 

Montreal,  Nov.  30. — There  is  talk  of 
the  booksellers  of  Montreal  uniting:  in 
a  poster  advertising  crusade  in  an  effort 


to  induce  people  to  buy  books  for 
Christmas.  They  are  also  taking  advan- 
tage of  the  window  cards  issued  1/  the 
Publishers'  Section  of  Toronto  Board  of 
Trade,  which  were  prepared  by  an  ad- 
vertising specialist,  and  are  very  effec- 
tive in  turning  the  public  mind  towards 
a  book  Christmas. 

The  feeling  among  prominent  book- 
sellers and  stationers  is  that  they  are 
going  to  secure  the  business  which  in 
other  years  went  to  the  jewelers.  There 
is  no  doubt  about  it;  the  large  jewelry 
concerns  will  see  a  big  reduction  in  the 
sale  of  valuable  presents  for  Christmas, 
and  the  young  man  who  in  prosperous 
years  has  given  his  girl  something  valu- 
able will  this  year  turn  to  the  book 
store,  where  he  can  secure  something 
less  expensive,  but  just  as  pleasing.  He 
can  buy  a  swell  box  of  stationery  for 
three  or  four  dollars.  Stationery  is  al- 
ways a  big  line  at  Christmas,  but  it  will 
be  much  more  important  this  year  for 
the  above  reasons.  Dealers  are  prepar- 
ing windows  of  papeteries  and  books, 
with  prices  ranging  from  25c  to  $10, 
which  windows  are  likely  to  be  as  effec- 
tive as  anything  in  the  way  of  advertis- 
ing. Attention  is  being  directed  to  the 
fountain  pen  case.  Pens  are  always  a 
good  seller  at  Christmas,  and  ought  to 
be  again. 

Already  business  has  opened  up  in 
Christmas  goods,  the  demand  for  cards 
and  calendars  being  good,  and  for  the 
former  quite  up  to  the  average.  One 
large  Montreal  dealer  expects  to  feel  a 
good  demand  this  year  for  five-dollar 
gift  books.  Some  dealers  have  perfect 
confidence  in  the  situation,  believing 
that  lots  of  business  will  come  their  way 
that  in  other  years  has  gone  to  other 
stores.  Other  dealers  have  got  "cold 
feet,"  and  are  buying  more  carefully 
perhaps  than  the  facts  warrant.  No- 
body can  say  that  the  book  business  is 
exceptionally  poor.  A  prominent  dealer 
told  Bookseller  and  Stationer  that  it 
was  only  his  book  business  that  kept  his 
store  open. 

The  demand  for  war  books  continues. 
One  of  the  best  sellers  is  the  50c  edition 
of  Bernhardi's  "Germany  and  the  Next 
War";  while  Professor  Cramb's  "Ger- 
many and  England"  is  also  in  great  de- 
mand. One  Montreal  store  is  featuring 
military  training  books,  which  are  going 
even  better  than  other  war  books.  "The 
Anglo-German  Problem,"  by  Charles 
Sarolea,  is  among  the  best  sellers. 

Unless  new  fiction  picks  up  for  Christ- 


mas, it  is  comparatively  dead.  Two  of 
the  best  sellers  are  "The  Pastor's 
Wife,"  by  the  author  of  "Elizabeth  and 
Her  German  Garden,"  and  "In- 
nocence," by  Marie  Corelli.  The  former 
of  these  works  has  a  German  for  a  prin- 
cipal character,  but  it  is  by  virtue  of  the 
book  itself  and  by  former  books  that 
"The  Pastor's  Wife"  is  selling.  The 
same  applies  to  the  book  by  Marie 
Corelli. 

A  good  demand  for  periodicals  con- 
tinues. Of  the  reviews,  the  best  sellers, 
because  of  the  topical  articles  they  con- 
tain, are  The  Nineteenth  Century,  The 
Contemporary  Review,  and  The  Fort- 
nightly'. In  illustrated  papers,  "The 
Illustrated  London  News"  ranks  first 
for  sales,  followed  by  "The  Sphere" 
and  "The  Graphic." 

War  picture  postcards  are  selling  well. 
Following  his  tragic  death,  there  was  an 
enormous  demand  for  pictures  of  Lord 
Roberts,  but  the  biggest  steady  demand 
is  for  Joffre,  followed  by  Kitchener, 
French    and    Jellicoe. 

The  funeral  of  Donald  Williams,  a 
St.  James  Street  newsdealer,  was  at- 
tended by  members  of  the  Montreal 
Newsboys'  Protective  Association  in 
large  numbers. 

W.  Edwards  Dawson,  who  was  until 
recently  general  advertising  and  pub- 
licity agent  to  the  Allan  Line  in  Mont- 
real, has  now  actively  joined  his  brother, 
Raymund  Dawson,  in  the  established 
business  of  Dawson  Bros.,  commercial 
stationers  and  printers,  33  Notre  Dame 
Street  W.,  Montreal. 

Montreal,  Nov.  10.— That  forty  per 
cent,  of  the  expenditure  on  books  for 
the  Library  of  McGill  University  was 
for  works  of  fiction  and  60  per  cent,  for 
other  branches  of  literature,  was  stated 
by  Rev.  Dr.  Welsh,  at  the  annual  meet- 
ing of  the  University  Book  Club. 

A  model  of  H.M.S.  Iron  Duke  was 
used  by  Phelan's  Bookstore,  437  St. 
Catherine  street,  Montreal,  in  their 
principal  display  window,  and  made  a 
specially  good  setting  for  a  display  of 
war  books.  The  effect  was  psycholog- 
ical: it  set  the  onlooker  thinking  about 
the  war;  then  his  attention  was  directed 
to  the  treatises  on  war  and  military 
training.  The  effect  was  that  of  a  well- 
designed  advertisement.  First,  it  at- 
tracted attention,  second  it  created  in- 
terest, and  continued  to  interest  long 
enough  to  pull  them  into  the  store  for  a 
book  on  Germanv  and  the  war.  The 
model  was  sold  at  a  bazaar  held  in  Em- 
manuel Church,  and  was  returned  to  the, 
committee  to  be  raffled  off.  Phelan's 
undertook  to  sell  the  tickets,  and  at  the 
same  time  used  the  battleship  as  an  at- 
traction for  their  window. 


New  Goods  Described  and  Illustrated 


The  "Van  Dyke"  drawing-  pencil  is  a 
new  product  of  the  Eberhard  Faber  Co., 
coming  in  fifteen  degTees  of  hardness 
from  6B  to  7H.  It  is  designed,  the 
makers  say,  to  reach  the  exacting  re- 
quirements of  the  professional  and  tech- 
nical users. 

Features  of  the  latest  Pelouze  postal 
scale  include  the  cost  in  cents  on  all  the 
different  classes  of  matters  indicated  by 
means  of  a  fine  wire  on  a  sliding  poise. 
The  scale  is  practically  a  perpetual  one, 
as  a  new  dial  can  be  mailed  and  inserted 
by  anyone  in  case  the  postal  law  should 
change.  This  indicates  how  it  may  easily 
be  adapted  to  Canadian  use.  It  is  made 
in  three  sizes,  weighing  up  to  1,  2  and  4 
pounds  respectively. 

£U 

A  NEW  CHECK  PROTECTOR. 

A  new  article,  which  lias  just 
been  introduced  to  the  Can- 
adian trade  by  the  Canadian 
Office  Appliance  and  Supply 
Co.,  of  Toronto,  is  the  F.  &  E. 
check  protector,  made  in  Chi- 
cago by  the  Hedman  Manufac- 
turing Co.  This  is  a  "visible" 
machine,  and  it  is  pointed  out 
by  the  makers  that  the  amount 
is  not  shredded  into  the  paper 
until  all  the  numbers  have  been 
set  in  the  machine  and  the 
amount  to  be  printed  is  con- 
stantly in  sight.  One  may  check 
the  amount  set  in  the  machine 
both  by  the  position  of  the 
levers,  which  are  set  opposite 
the  required  amount  in  each 
column,  and  by  the  numerals 
which  are  shown  in  the  windows 
provided  for  the  purpose.  The 
word  "pay"  is  automatically 
printed  close  to  the  dollar  sign, 
and  spaces  itself  according  to 
the  number  of  figures  in  the 
amount  to  be  printed.  The 
levers  are  colored  in  groups  to 
indicate  the  cents  column,  dol- 
lar columns  up  to  $999,  and 
then  with  different  colored 
levers  to  indicate  amounts  from 
one  thousand  dollars  up. 

The  F.  &  E.  Check  Protector 
is  self-inking,  the  amount  to  be  stamped 
being  re-inked  with  each  movement  of 
the  actuating  lever.  The  ink  pa^  may 
be  instantly  removed  from  the  side  of 
the  machine  and  inked  from  a  flexible 
tube. 


This  machine  prints  not  a  "limiting 
line,"  but  the  "exact  amount"  in  dol- 
lars and  cents,  with  the  word  "pay"  so 
that  the  banks  cannot  make  a  mistake. 
The  characters  themselves  are  printed  in 
color,  and  are  forced  into  the  paper  so 
that  it  is  impossible  to  remove  the  ink 
or  alter  the  amount  without  destroying 
tlie  paper. 

A  series  of  toy  balloons  new  to  the 
Canadian  trade  is  being  shown  by  L. 
G.  Beebe  of  Toronto,  who  has  been  ap- 
pointed   Canadian   representative  of  the 

Miller  Rubber  Co.  of  Akron.  Ohio.  Some 
of  these  balloons  are  in  two  colors,  he- 
sides  which  there  are  single  colored 
ones  in  delicate  shades  of  green  and 
blue,   as  well   as  one  in   silver. 


PAY^2R5  AH  D  gQCTS. 


A  new  line  which  Mr.  Beebe  is  in- 
troducing to  the  Canadian  trade  com- 
prises miniature  carts,  wagons  and 
wheelbarrows  manufactured  by  the  Il- 
linois Metal  Co.,  which  is  described  as 
the  "noiseless"  line,  the  wheels  having 
22 


rubber  tires.  The  line  includes  toy  de- 
livery wagons  with  models  or  horses, 
made  of  tin. 

The  Bates  Calendar  is  a  new  daily 
calendar  for  desk  use,  which  comes  in 
frames  of  three  varieties — solid  brass, 
mahogany  and  quartered  oak.     The  pad 


rests  on  a  heavy  metal  plate,  which  can 
he  raised  by  a  screw  once  a  week,  there- 
by  keeping  the   calendar   to   the   proper 

position. 

A  new  line  that  will  interest  Canadian 
stationers  is  a  series  of  Christmas  and 
New  Year's  banners  made  by  A.  W. 
Hannington  &  Co.  of  New  York,  who  are 
specialists  in  felt  novelties.  Each  banner 
has  a  tin  top  and  loop  for  hanging,  and 
the  banners  can  be  used  to  advantage  in 
helping  to  give  windows  and  store  a  holi- 
day atmosphere. 

A  new  correspondence  paper  of  a  size 
and  style  intended  especially  for  gentle- 
men, has  been  introduced  to  the  trade 
by  Buntin,  Gillies  &  Co.,  under  the  name 
of  Queen  Anne  Parchment,  Margate 
size. 

A  new  desk  accessory,  called  the 
"Business  Man's  Secretary,"  has  been 
introduced  by  the  Franklin  Printing  and 
Engraving  Co.  of  Toledo,  and  possesses 
several  points  of  merit,  which  entitle  it 
to  consideration.  There  is  a  six-days-m- 
sight  calendar  mounted  on  a  heavy  tar- 
board  back,  on  which  the  individual 
name  can  be  stamped.  The  calendar 
rests  on  the  stand,  and  the  pad  itself 
is  removable  from  the  back.  The  paper 
in  the  pad  alternates  from  white  to  buff. 
When  the  day  is  detached,  the  same  day 
a  week  later  is  in  sight  on  a  different 
color  paper.  There  are  three  pockets  in 
the  back  of  the  stand,  one  each  for 
pencils,  fountain  pens  and  a  tablet.  The 
four  pockets  in  the  front  are  for  small 
articles  used  in  the  daily  routine  of 
work. 


New  Holiday  Art  Productions 

Good  Window  and  Interior  Display  Will  Greatly  Help  Their 
Sale — Some  Interesting  New  Issues — Pocket  Cases  for  Men  at 
the  Front. 


Christmas  greeting-  cards,  calendars 
and  post  cards  constitute  a  line  so  ap- 
pealing- to  the  artistic  sense  that  the 
merchant  should  take  advantage  of  this 
by  continually  having  well-designed  dis- 
plays of  them  in  the  windows  and  inside 
the  store.  In  most  cases  the  prices  are 
so  moderate  that  once  the  desire  for 
possession  is  created  in  the  minds  of 
those  who  see  them,  they  will  not  have 
to  stop  to  consider  whether  their  funds 
will  permit  the  purchase,  as  in  the  case 
of  expensive  articles  seen  in  a  jeweler's 
window,   for  instance. 

Make  the  most  of  your  displays  in  di- 
recting people's  attention  to  holiday  art 
productions. 


POCKET  CASES  FOR  SOLDIERS. 

Pocket  cases  made  of  stout  paper  are 
distinctively  new  items  introduced  by 
0.  M.  Tucker,  of  Finsbury  Circus,  Lon- 
don, England,  of  which  several  designs 
have  been  sent  to  Bookseller  and 
Stationer.  The  front  of  the  ease  has 
space  for  the  owner's  number,  name  and 
unit  of  the  army  as  well  as  his  home  ad- 
dress.   Tts  size  is  3%  by  0  inches. 

There  are  two  pockets  with  flaps  that 
fold  in.  one  pocket  being  "For  paper 
money,  stamps  and  postal  orders,"  the 
other  for  "A  prized  photograph  or  pic- 
lure  post  card."  The  printed  matter  in- 
cludes a  prayer,  a  hymn  and  a  march- 
ing soul;. 

A  more  elaborate  edition  has  a  strik- 
ing colored  reproduction  of  a  string  of 
the  flags  of  the  seven  allies  with  1i:is 
appropriate  verse: 

We  are  seven 
Our  aim  is  ONE 
We  mean  ere  lon^ 
To  spell  it  WON. 

Immediately  following  is  this  mes- 
sage : — ■ 

"We  wave  to  you  good  wishes  for 
Christmas  and  New  Year  1914-15." 

The  wording  on  the  two  flaps,  res- 
pectively, is: 

"For  Scraps  of  Paper,  stamps  and 
post  cards  may  this  never  be  empty." 

"For  Scraps  of  Paper,  bank  notes  and 
postal  orders,  may  you  always  have 
plenty. ' ' 

Illustrations  are  shown  of  the  King 
and  Queen,  Kitchener,  French  and 
Jellicoe. 


Patriotic  designs  figure  conspicuously  in  this  season's  holiday  greeting  cards,  calendars  and 
postcards.  Of  the  accompanying  illustrations,  numbers  1,  .'?  and  7  are  new  post  cards  selected 
from  Kirn  Bros.'  line  ;  4  and  5  are  folders  in  the  Goodall  line,  while  number  2  is  a  calendar  and 
numbers   6  and   8   folders,   published   by  Verdier's,    Limited,    of    London.    England. 


From  Lilywhite,  Limited,  of  Halifax, 
England,  Bookseller  and  Stationer  has 
received  a  set  of  toned  real  photo  post 
cards  for  the  manufacture  of  which  they 
have  a  branch  factory  at  St.  Albans.  In 
conversation  with  Bookseller  and  Sta- 
tioner's British  representative  a  mem- 
ber of  the  firm  pointed  out  that  these 
cards  were  produced  in  runs  of  from 
250  to  100,000. 

A  holiday  greeting  card  of  a  patriotic 
•nature  comes     from     Miss     Edna  Ellen 
Carr,  of  Belle     Vue,     North     Hinckley, 
23 


England,    being   a    folder    with    a    design 
showing   the   flags   of  the  allies  and   re- 
producing a  poem  by  Miss  Carr,  entitled 
"The  Union  Jack,"  its  message  being  a 
call  to  the  young  men  of  England. 

Notable  English  art  productions  are 
the  oilette  post  card  series  of  Raphael 
Tuck  &  Co.,  and  it  is  interesting  to 
notice  here  the  numerous  new  issues 
representative  of  the  various  naval  and 
military  units  now  operating  against 
the  enemv. 


PROFITABLE  PUBLICITY 


llililllll!::- 


HERE    is    the    introductory    para- 
graph   of    a    recent    newspaper 
advertisement  of  a  big-  Toronto 
store      advertising-      personal      greeting 
cards: 

Only    a   bit   of   pasteboard    prettily 
fashioned,    but    it    carries    the    warm, 
gladsome,     happy-hearted     spirit      of 
Christmas    from   you    to   your    friend. 
And  inscribed  to  your  order  in  dainty 
script,    with    some    apt    greeting    and 
your  own  name,  how  special,  and  com- 
plete and  truly  personal  it  becomes! 
Attention    was   drawn    to    the    sample 
books  full   of  charming-  designs — "fold- 
overs  in  white  and  delicate  tints  of  blue, 
pink,  mauve,  decorated  in  a  multitude  of 
artistic   ways  in  self  tones  or  the  gay, 
holiday  green  and  red." 

Different  ideas  were  featured,  such  as 
"your  initials  delicately  embossed  in 
gold   or  silver." 

Another  Toronto  store,  about  the 
middle  of  November,  had  this  appeal  in 
prominent  space  in  the  newspapers: 

GREETING  CARD  TIME. 

If  you  have  not  ordered  your  per- 
sonal greeting  cards  yet,  it  might  be 
well  to  remember  that  lots  of  other 
people  are  going  to  make  a  hurried 
rush  to  order  cards  the  first  really  cold 
snap.  There  are  over  a  hundred  de- 
signs waiting  to  be  chosen,  but  they 
are  selling  fast. 

This  was  followed  by  quotations  and 
prices. 

Dealers  everywhere  will  appreciate 
that  it  costs  money  to  carry  advertise- 
ments of  this  nature  in  the  metropolitan 
newspapers,  and  the  publicity  of  the 
most  successful  stores  is  in  the  charge  of 
experts  who  are  not  prone  to  waste 
newspaper  space  advertising  goods  that 
do  not  bring  returns. 

The  stationers  in  the  small  towns 
should  ever  be  observant.  They  should 
watch  what  the  big  stores  in  the  cities 
are  doing,  but  should  not  be  satisfied  to 
merely  follow  their  lead.  The  thing  to 
do  is  to  "go  them  one  better."  Every 
dealer  in  the  smaller  centres  is  more 
familiar  than  an  outsider  can  possibly 
be  with  conditions  in  his  own  town,  and 
consequently  is  able  to  incorporate 
"local  color"  in  his  publicity  to  good 
advantage.  The  small  town  merchant 
should  develop  this  idea,  and  should  not 
be  1  lind  to  the  wonderful  possibilities  of 


specialties,  such  as  personal  greeting 
cards,  which  happen  to  be  the  subject 
particularly  dealt  with  in  the  foregoing. 

The  war  book  advertisement  sub- 
mitted herewith  is  a  practical  example 
which  every  bookseller  could  profitably 
adopt. 

Bookseller  and  Stationer  would  ap- 
preciate receiving  examples  of  news- 
paper  advertisements,  and,  in  fact,  news 
of  successful  publicity  methods  of  all 
descriptions  adopted  by  booksellers  and 


this  form  of  co-operation  be  a  feature  of 
1915! 


Here  is  a  triple  alliance  for  the  pro- 
gressive bookseller  and  stationer: 

1.  Proper  store-front  publicity. 

2.  Effective    indoor    display    and    ar- 
rangement of  stock. 

3.  Good  newspaper  advertising. 

Let  them  work  together,  and  they  will 
marshall  up  the  profits  and  put  business 


Patriotic  Stationery 
and  Postcards 

PATRIOTIC  Stationery  (Canada),  including  "Liberty 
Linen,"  a  superior  grade  paper,  with  crossed  flags,  neatly 
printed  in  colors  at  the  top  of  each  sheet.  24  sheets  of  paper 
and  24  envelopes  to  match,  in  box,  25e. 


Patriotic  Pads  (Canada),  "Rule 
Britannia,"  an  attractive  pad, 
with  Canadian  flag  embossed  in 
left  top  corner  of  each  sheet,  also 
on  cover.  Linen  finished  paper. 
Price,   15c. 

Large  size   pad,   to   fold   to   regu- 
lar note  size,  25c. 
"For    King    and    Country"     Pads 
(Canada),   a   fine   grade   of  white 
wove  paper,  with  Union  Jack  and 
Canadian    flag    printed    in    colors 
on   each   sheet.     Price,   10c. 
Same  design,  large  size,  20c. 
"Patriotic        Envelopes."         with 
Union    .Tack    and    Canadian    flags 
in    corner.      Package    of    25,    10c. 
"303"    Satin     Finish    Note    Paper 
((Scotland),    a   fine    Ivory-flnlsned 
paper,     put    up    in     a     five-quire 
package,  consisting  of  120  sheets. 
Two   sizes,   7   x   iy2   and   6%   x   5. 
Per  package,  25c. 
Package  of  25  envelopes  to  matel  . 
5c. 

"Hibernian  Note"  (Scotland),  a 
fine  quality  vellum   paper.     Each 


package  containing  5  quires  of 
120  sheets.  Size,  6%  x  3.  Price, 
2.-,,-. 

Envelopes  to  match,  package  of 
25,  7e. 

"Royal  Linen  Note"  (Scotland), 
an  extra  fine  linen-finished 
paper.  Suitable  for  private  and 
social  use.  Size  o'V4  x  3.  In  five- 
quire  packages,  120  sheets,  25c. 
Package  of  25  envelopes  to  match, 
5c. 

Initial  Stationery. 
This  paper  is  high-grade  linen 
stock  (Canada),  each  sheet  has 
the  initial  embossed  on  it  in 
gold.  Correct  size  for  social  cor- 
respondence. 24  sheets  and  24 
envelopes  in  neat  box.  Extra 
value.     Per  box,  l&c. 

War  Postcards. 
A  magnificent  collection  of  war 
postcards  (England),  views  of 
our  own  Canadian  contingent, 
important  personages  of  the  war, 
views  at  the  front,  etc.  Prices, 
3  for  5e,  2  for  5c. 


The  Hamilton  Book  &  Stationery  Co. 


The  above  is  built  up  from  part  of  a  department  store  advertisement 
and  is  thus  reproduced  to  demonstrate  that  it  will  pay  retailers  to  watch 
the  advertisements  in  the  metropolitan  papers  for  good  suggestions  for 
advertisements,  which,  of  course,  need  not  be  exactly  followed,  but  would 
naturally    reflect   the   particular  lines  carried   in   stock. 


stationers,  with  the  idea  of  reproducing 
the  best  examples  of  the  former  and  de- 
scribing the  latter  in  future  issues. 

If  all  members  of  the  trade  will  enter 
enthusiastically  into  the  spirit  of  this 
scheme,  the  result  will  prove  mutually 
advantageous  to  all  the  retailers.       Let 

24 


stagnation  to  rout,  nullifying  the  croak- 
ings  of  the  pessimists.  The  window 
decorator,  the  card-writer  and  the  ad- 
writer  can  co-operate  most  advan- 
tageously with  the  good  stock-keeper 
and  the  aggressive  salesman  in  promot- 
ing successful  business. 


iliiiiffiiiiiii 


NEWS  OF  THE  TOY  TRADE 


Santa    Claus:    Publicity    Agent 


Suggestions  That  May  be  Profitably  Adopted 
to  Create  More  Interest  in  the  Toy  Departments 
of  Book  and  Stationery  Stores. 


«np< 


,OYLAND"  is  a  favorite  name 
for  the  toy  departments  of 
stores,  and  it  would  be  difficult 
to  find  a  more  suitable  name.  If  it  has 
not  been  pre-empted  in  your  town,  why 
not  adopt  it?  The  big-  weeks  of  Christ- 
mas selling  are  now  before  you,  so  there 
is  still  time  to  get  in  some  effective  work 
to  concentrate  public  attention  on  your 
toy  department.  As  an  evidence  of  the 
lengths  gone  to  by  stores  in  the  larger 
cities  to  advertise  their  toy  department, 
Bookseller  and  Stationer  can  draw  at- 
tention to  no  more  convincing  example 
than  the  annual  "stunt"  pulled  off  by 
Eaton's,  of  Toronto,  with  their  "arrival 
of  Santa  Claus,"  which  each  year 
crowds  the  main  north  and  south  artery 
of  a  city  of  close  to  500,000  people! 
Many  of  our  readers  are  familiar  with 
the  plan :  Santa  Claus  starts  his  trium- 
phal entry  several  miles  out,  and  ad- 
vances—towards the  end  of  November 
each  year — upon  the  city,  drawn  by  rein- 
deer or  horses,  with  boys  or  men,  in 
changing  costumes  each  year — scouts, 
Indians,  soldiers,  etc.,  as  outriders  or 
guards —  perhaps  led  by  a  band.  Down 
he  is  conducted  and  stops  at  Massey 
Hall,  where  a  children's  entertainment 
is  put  on,  to  which  admission  is  given  by 
ticket.  From  the  Hall,  Santa  Claus  pro- 
ceeds to  the  store,  and  scatters  souvenirs 
as  he  goes.  For  the  next  four  weeks  or 
more,  at  various  times,  he  has  special 
days  or  hours  for  visits,  and  walks 
around,  holds  receptions,  etc.,  and  the 
Toy  Department  with  the  visible  pres- 
ence of  this  Genius  of  Childhood  takes 
on  a  meaning  for  the  children  that  be- 
comes the  most  powerful  incentive  to 
purchase  by  tens  of  thousands. 

This  plan  has  been  successfully  adopt- 
ed, even  though  on  a  smaller  scale,  by 
dealers  in  smaller  cities  and  towns  for 
whom  the  successful  outcome  of  the  idea 
carried  inspiration  sufficient  to  get  ac- 
tion on  their  part. 

P.  O.  Sends  Letters. 

There  are  many  varieties  of  this  Santa 
Claus  idea  in  its  relation  to  the  public. 


In  one  store  last  year  Santa  Claus  took 
up  his  position  in  the  shop  window  sur- 
rounded  by  toys  and  later,  lie  held  a 
"reception"  inside  the  store.  Outside 
the  store  a  crowd  of  women  and  children 
impeded  traffic  on  the  street.  Capital 
advertising. 

So  closely  have  a  few  stores  in  Canada 
identified  themselves  with  the  Santa 
Claus  idea  that  scores,  and  even  hun- 
dreds, of  letters  are  sent  them  by  chil- 
dren.   "Santa  Claus,  care . "    Even 

the  local  post  office  authorities  some- 
times send  them  letters  addressed  to 
"Santa  Claus,  care  the  North  Pole," 
asking  for  special  gifts.  In  every  case 
care  is  taken  to  send  an  answer,  usually 
in  the  form  of  a  pretty  card  acknow- 
ledging the  letter,  and  hoping  that  "he" 
will  be  able  to  fill  their  requests.  After 
that  it  is  "up  to"  the  parents  to  deal 
at  that  store. 

If  you  do  not  adopt  this  idea,  do 
something  else  to  create  more  business  in 
your  toy  department. 


CANADIAN-MADE  MILITARY  TOYS. 

The  toy  industry  has  received  a  great 
impetus  in  England  as  a  result  of  the 
war  and  reports  that  have  been  received 
from  toy  manufacturing  concerns  over 
there  all  indicate  that  factories  devoted 
to  this  line  of  manufacture  are  running 
almost  to  the  limit  of  capacity,  and  Can- 
ada, too,  has  benefited  in  the  spread  of 
toy  manufacturing  in  this  country.  Re- 
ferences to  two  undertakings  were  made 
in  the  November  issue  of  Bookseller  and 
Stationer,  and  since  then  news  has  come 
of  the  establishment  in  Toronto  of  an- 
other new  factory:  that  of  the  Canadian 
Toy  Manufacturing  Company,  whose 
factory  is  now  in  operation.  Among  the 
items  produced  thus  far,  particular  in- 
terest attaches  to  the  toys  introducing 
war  interest.  For  instance,  there  is  a 
toy  cannon  that  actually  fires  ammuni- 
tion in  the  form  of  wooden  projectiles, 
by  which  German  soldiers  may  be  laid 
low.  The  set  includes  models  of  German 
25 


ill|!!|!1|l!l!f|i;:| 


soldiers  replete  with  spiked  helmets  and 
all,  the  soldiers  being  constructed  of  a 
stiff  board  printed  in  colors.  The  cannon 
will  shoot  the  projectile  to  a  surprising 
distance  and  the  interest  this  item  will 
have  for  the  small  boy,  and  the  small 
girl  too,  for  that  matter,  may  well  be 
imagined.  There  are  sets  with  batteries 
of  cannon  and  also  armoured  cruisers 
fitted  with  these  cannon  capable  of  firing 
an  effective  broadside. 

In  addition  to  these  lines  the  Cana- 
dian Toy  &  Novelty  Co.  are  producing 
building  blocks  made  of  wood,  colored 
with  a  non-poisonous  paint.  They  are 
are  also  making  a  series  of  flag  blocks  in 
lour  varieties — flags  of  Britain,  France, 
Reluium  and  Russia. 


Teddy  Bears  in  Law  Suit. 

Margaret  Steiff,  who  originated  the 
I  eddy  bear,  began  making  life-like  stuf- 
fed animal  toys,  as  first  chiefly  to  relieve 
her  suffering,  as  she  was  a  hopeless  crip- 
ple. The  business  which  grew  out  of  this 
attained  immense  proportions,  the  trade 
in  teddy  bears  alone,  in  one  year, 
amounting  to  a  million  dollars.  Bing 
Bros.,  another  German  toy  manufactur- 
ing firm,  entered  the  field  to  make 
stuffed  animals,  and  the  Margaret  Steiff 
Co.,  carried  on  by  the  nephews  of  the 
inventor,  brought  suit  against  John 
Bing,  the  American  representative,  on 
the  ground  that  Bing's  used  the  Steiff 
models  to  obtain  duplicate*-  orders. 
United  States  Jud^e  Charles  M;  Houc-h 
ruled  that  the  Bing  models  were  made 
from  live  objects  and  were  true  to  na- 
ture. That  nature  cannot  be  copyrighted, 
was  the  opinion  expressed  by  Judige 
Hough  recently  in  denying  further  in- 
junctions against  imitators  of  the 
stuffed  toy  animals  invented  by  the  late 
Margaret  Steiff. 

03 

The  Drum-o-PhoDe. 

The  Drum-o-Phone  is  a^new  "war 
toy"  which  has  appeared  in  England. 
By  one  simple  action  it  gives  the  con- 
tinuous roll  of  a  drum,  or  single  beats. 
There  are  no  drumsticks  required,  and 
when  used  with  the  cymbals  attached  it 
can  accompany  martial  music  on  the 
piano.  The  drum  is  beautifully  litho- 
graphed in  colors  and  has  a  flag  at- 
tached to  the  staff. 


26 


BOOKSELLER     AND      STATIONER 


More  About  Toy 
Trade  Possibilities 

Windsor  Merchant's  Significant 

Remarks  About  the  Cost  of 

Doing  Business. 

The  interesting  problem  of  the  proba- 
bilities of  the  toy  business,  begun  by  an 
article  appearing  in  the  October  Book- 
seller and  Stationer,  under  that  heading, 
which  was  continued  in  the  communica- 
tions appearing  in  the  November  num- 
ber, is  carried  on  still  further  in  the  fol- 
lowing letter  from  Mr.  Copeland,  of 
Windsor,  who  has  some  significant 
things  to  say  about  the  cost  of  doing 
business.  His  arguments  should  provide 
profitable  food  for  thought  for  those 
merchants  who  sell  at  25c  each  articles 
that  are  invoiced  to  them  at  $2.25  a 
dozen : 

Windsor,  Nov.  20,  1914. 
Editor  Bookseller  &  Stationer, 
Toronto,  Ont. 
Dear  Sir.— I  may  be  wrong,  but  I  claim 
that  Mr.  Kerr's  statement  in  the  November 
Bookseller  and  Stationer  is  very  far  from  the 
mark  when  he  claims  that  he  makes  a  profit 
of  30  per  cent,  on  toys,  or  anything  else,  which 
cost  $2.25  per  dozen,  and  sells  at  25c.  each. 
I  am  quite  confident  that  I  am  correct  when 
I  say  that  there  is  not  a  book,  stationery  or 
toy  dealer  in  Ontario  who  can  carry  on  his 
business  at  less  than  20  per  rent,  to  25  per 
cent,  of  his  total  sales.  Taking  this  as  a 
basis  I  figure  that  toys  bought  at  .$2.25  per 
dozen  and  sold  at  25c  each  show  an  actual 
loss.  Add  to  the  selling  price  the  cost  of 
carrying  on  the  business  and  it  will  show  a 
loss.  If  a  dozen  toys  sold  at  25c  each  they 
bring    $3,011    per    doz.      Twenty  five    per    cent,    of 

$3.00   is   75c.    which    added    to    the    cost.    \iz : 
$2.25,    equals    $3.00.      If    we    allow    for    freight 


and  cases,  etc.,  and  any  loss,  which  we  cer- 
tainly must,  especially  toys,  it  is  clear  that 
transactions  of  this  kind  would  soon  bring  a 
business  to  a  close. 

To  find  out  the  cost  of  doing  business  divide 
your  total  expenses  for  one  year  by  the  total 
sales. 

In'  deciding  what  the  retail  price  of  any 
article  is  to  be,  add  to  the  cost  of  the  goods, 
the  cost  of  doing  business  and  then  you  can 
add  whatever  percentage  you  wish  for  net 
profit. 

An  article  which  costs  $2.25  per  dozen, 
would  have  to  be  sold  at  30c  each  to  net 
12y2  per  cent,  profit,  if  the  cost  of  doing 
business  is  25  per  cent,  of  your  gross  sales. 
Cost  of  doing  business  includes  or  should  in- 
clude the  owner's  expenses,  whatever  they 
may  be,  if  it  is  taken  out  of  the  business. 
Yours    truly. 

G.   E.    OOPELANn. 


British  Toy  Trade  Expansion. 
The  Interesting  announcement  is  made 
that  the  British  United  Toy  Company 
are  extending  their  works  at  Southey 
Road,  South  Tottenham,  London,  with 
a  view  to  coping  with  increased  business 
in  1915.  This  will  include  the  building  of 
works  to  accommodate  500  hands.  This 
is  but  <me  evidence  of  the  revival  in  toy 
manufacturing  as  a  result  of  the  war 
with  Germany.  Naturally,  Canadian 
dealers  will  look  to  England  to  supply 
many  lines  not  obtainable  in  Canada 
which  have  heretofore  come  from  Ger- 
many. 


War   Badges. 

"The  Allies'  Badge,"  as  manufactured 

l»v  James  Bradford   of  Holborn.  London. 


W.C.,  combines  in  an  artistic  manner 
the  flags  of  Britain,  France  and  Belgium. 
There  is  a  similar  one  with  the  crossed 
flags  of  Britain  and  France  and  the 
words  "Entente  Cordiale. "  These  are 
among  the  goodly  variety  of  patriotic 
badges  and  souvenirs  manufactured  by 
this  firm,  who  also  issue  a  National  War 
Almanac,  the  design  for  which  has  been 
contributed  by  John  Hassall.  The  pro- 
ceeds of  the  sales  of  this  Almanac,  by 
the  way,  are  to  go  to  the  Prince  of  Wales 
Relief  Fund.  It  is  published  with  the 
Gracious  Sanction  of  Her  Majesty  the 
Queen. 


New  British  Toys. 

Miniature  British  forts  and  siege  guns 
finished  in  service  gray  and  stone  effect, 
have  been  introduced  by  Adam's  Pat- 
ents, of  Eastbourne,  England.  This 
house  has  put  out  also  a  series  of  con- 
structional toys  under  the  name  of 
"Unitbrik."  Each  part  is  of  3-ply 
birch  wood,  and  an  especially  meritorious 
feature  emphasized  by  the  manufactur- 
ers is  that  the  colors  printed  direct  upon 
the  wood  are  permanent,  and  being 
made  of  wood,  there  are  no  sharp  edges 
to  injure  children's  ringers.  The  wall 
sections  can  be  used  for  a  great  variety 
of  purposes,  surrounding  gardens,  fields, 
walks,  drives,  etc.,  affording  the  young- 
sters  endless  amusement. 


liHIIMiVPllVIllllMil 


Ell  ijltUMHIWI 


Here  is  a  Saskatoon  display  that  carries  out  all  the  essenl  als  of  a  Christmas  Toy  window,  with  a  Santa  Claus'  head,  snow, 
holly  and  poinsettias  as  decorations,  a  hearth  as  a  Christmas  eve  suggestion,  and  a  good  variety  of  toys  ranged  in  front. 


New  Stuffed  Toys  to  Meet  the  War  Spirit 

A  Bandy-Legged  Bulldog  of  the  "What  We  Have  We'll  Hold" 
Type  —  Character  Dolls  Follow  the  Military  Fashion  —  Soldiers 
and  Sailors  Popular  With  the  Children  This  Year. 


IT  is  a  far  call  from  the  battlefields 
of  Europe  to  the  floor  of  the  nursery 
in  the  Canadian  home;  two  extremes 
could  not  be  more  emphasized  than  the 
awful  engines  of  destruction  being  used 
in  the  present  war  and  the  playthings  of 
children — and  yet  there  is  a  connection 
between  the  two,  and  in  the  trade  it  is 
being  realized  that  the  European  con- 
flict is  going  to  be  an  influence  in  the 
toy  business  this  Christmas.  In  this  no 
reference  is  meant  to  the  top  shortage 
on  account  of  imports  from  Germany  be- 
ing cut  off  but  rather  to  the  tenor  of  the 
demand  as  influenced  by  the  world 
events. 

Tn  filling  the  shortage  of  stuffed  toya 
caused  by  the  cutting  off  of  imports, 
makers  on  this  side  of  the  water  have 
taken  advantage  of  public  sentiment  of 
the  moment.  Instead  of  making  the 
Teddy  Bear  there  has  been  modelled  a 
British  Bulldog  of  the  type  which  is  de- 
picted as  standing  on  the  Union  Jack 
and  representing  the  British  spirit  that 
"what  we  have  we'll  hold."  For 
these  there  has  been  a  good  demand  and 
tliev  will  undoubtedly  take  well  with  the 
public.  Also  there  has  been  a  change  in 
style  in  character  dolls  which  will  go  a 
long  way  to  make  up  for  the  shortage 
in  the  ranQ'e  of  china  heads.  These  new 
dolls  are  dressed  in  soldier  and  stilor 
uniforms  and  are  certain  to  appeal  to 
the  children.  The  uniforms  are  usually 
of  khaki  and  navy  blue,  but  it  may  be 
expected  that  there  will  be  a  range  of 
the  brighter  uniforms  as  soon  as  the 
manufacturers  gets  an  opportunity  to 
give  their  attention  to  the  matter. 

Lead  soldiers  started  to  sell  v. ell  with 
the  commencement  of  the  war  and  there 
is  still  a  hie-  demand  for  them  which  will 
undoubtedly  continue  strong  into  the 
holiday  trade.  With  this  demand  there 
is  also  a  call  for  toy  cannons,  forts,  etc., 
which  are  factors  in  the  play  game  of 
war.  Also  the  war  spirit  and  the  ac- 
tivity of  V'p  navies  and  airships  should 
have  the  result  of  creatine  a  demand  for 
toy  warships  and  diminutive  models  of 
the  monoplane  and  biplane,  which  have 
been  in  more  or  less  demand  since  the 
flyinp-  vogue  became  comparatively 
general. 

Kewnie  Dolls  Still  Strong. 
The  popularity  of  the  Kewpie  doll  con- 
tinues and  it  is  now  made  up  in  hun- 
dreds of  different  sizes  and  stvles.  This 
doll  is  available  for  the  holiday  trade 
this  year  aeain  as  for  two  seasons  past 
and  will  no  doubt  be  a  srood  seller. 


It  is  significant  of  the  way  in  which 
this  doll  has  taken  with  the  public  and 
also  of  the  importance  of  the  toy  in- 
dustry   to    note    that    since    the    Kewpie 

Wm mrx mt-K  — .—  mrx  —  XJOjj 

Shop  Early 
Notes 

Dec.  1st 

YOU  cannot  hold  hack  the  hands 
of  time.  Whether  your  Christ- 
mas shopping  is  done  or  not, 
Christmas  is  coming  just  twenty 
shopping  days  from  to-day. 

RKiHT  up  till  the  last  minute  of 
Christmas  Eve  we  will  be 
there  to  help  you  select  your  gifts, 
but  we  cannot  promise  that  the 
gifts  you  particularly  want  will  be 
here — they  may  be  sold  in  the 
meantime. 

FOUND — a  Christmas  Shopping 
List  with  most  of  the  names 
struck  through,  although  there  are 
still  twenty  days  to  Christmas. 
Some  wise  person  is  planning  for  a 
happy  Christmas. 

IS  your  list  struck  through?  Is  it 
even  made  out?  Have  you 
thought  about  it  at  all?  You  know 
you  cannot  leave  all  your  shopping 
to  the  last  day  or  so  and  do  it 
right. 

NO  need  to  stand  around  in  the 
cold  these  days  in  order  to 
meet  a  friend  to  go  shopping. 
Make  this  store  your  rendezvous. 

THIS  is  an  as-cordial-as-words- 
can-make-it  invitation  to  you 
personally  to  come  in  just  to  see 
for  yourself  what  is  newest  and 
best  in  the  Christmas  books  and 
the  wealth  of  articles  suitable  for 
holiday  giving  displayed  for  your 
benefit  here. 

NOEL'S 

5  "YE  BOOKE  SHOPPE"  \ 

}4-inr=?=r-mni  — .— -»«  — .— Tnrx  — .—  n->r>£j 

Here  is  another  advertisement  worked  up 
to  suit  a  Bookstore,  revising  the  copy  used 
by  one  of  the  well-known  Toronto  retail 
establishments. 

was  brought  into  the  market,  two  years 
ago,  the  sales  to  date  have  aggregated  a 
million  dollars. 

27 


Takes  on  New  Lines. 
L.   G.    Heche.    Foy   Building,   Toronto, 

who  formerly  represented  a  German 
firm,  has  been  given  charge  of  the  sales 
end  of  the  business  of  the  newly  or- 
ganized Canada  Toy  and  Novelty  Manu- 


facturing Co..  of  Toronto,  and  also  re- 
presents Hutchins-Kilbourne  Co.,  Buf- 
falo, X.Y.,  makes  of  wire  goods;  Miller 
Rubber  Co.,  Akron,  Ohio;  the  Bill- 
Deezy  Co..  Boston:  the  Illinois  Metal 
Co.,  of  Piano,  111.,  and  the  Liberty 
Fountain  and  Gold  Pen  Co.  of  New 
York. 


New  York,  Nov.  30. — Rebuilt  type- 
writer stores  are  springing  up  on  all 
sides  here  in  New  York  City.  They  are 
all  prosperous,  too,  and  their  monthly 
sales  are  constantly  increasing.  They 
are  being  run  by  the  manufacturers, 
simply  because  the  stationers  will  not 
see  their  opportunity.  We  hope  the 
country  stationers  will  wake  up  to  the 
fact  that  rebuilt  typewriters  offer  a 
splendid  opportunity  for  profit  not  alone 
on  the  machines,  but  on  other  lines, 
which  the  sale  of  typewriters  brings 
about. 


The  stoppage  of  advertising  during 
times  of  stress  and  change  has  two  bad 
effects  upon  the  business  involved.  It 
turns  off  immediately  a  method  of  secur- 
ing new  business  and  holding  old  busi- 
ness. In  addition  to  that,  it  advertises 
the  pessimistic  views  of  the  advertiser, 
and,  therefore,  spreads  his  own  lack  of 
faith  in  himself,  his  goods,  his  country, 
and  the  future  to  other  business  men 
who  are,  perhaps,  also  on  the  verge  of 
doing  the  same  thing. 


Of  Canadian  Interest 

New  and   Forthcoming  Books 

A  new  biography  of  Sir  Wilfrid 
Laurier  is  now  under  way.  It  will  bo 
the  authorized  life  of  the  Liberal  Chief- 
tain, and  the  author,  Prof.  0.  ]).  Skel- 
ton  of  Queen's  University,  Kingston,  is 
paying  visits  to  Sir  Wilfrid  from  time 
to  time  to  gather  material  at  first  hand. 
It  will  be  a  two-volume  work,  and  will 
be  published  here  by  Glasgow,  Brook  & 
Company. 

A  volume  published  by  the  Canadian 
Government  by  the  authority  of  the 
Minister  of  Trade  and  Commerce,  at  $1, 
is  "The  Canada  Year  Book,  1913,"  a 
comprehensive  volume  comprising  a  brief 
history  of  Canada,  physical  characteris- 
tics, area  and  various  details  of  popula- 
tion, vital  statistics;  facts  about  immi- 
gration, climate  and  meteorology,  agri- 
culture, forestry,  fisheries,  minerals, 
manufacturers,  trade  and  commerce, 
bounties,  patents,  transportation  and 
communications,  labor,  finance,  admin- 
istration and  a  comprehensive  review  of 
events  of  the  year.  There  are  numerous 
illustrations  and  a  folding  map  of 
Canada. 

A  tale  of  the  settlements  of  Lower 
Canada  is  "Ringfield's  Novel,"  by  S.  F. 
Harrison,  published  by  Musson's.-  It 
shows  the  author  to  be  well  versed  in 
the  traditions  and  history  of  the  inter- 
esting people  who  dwell  in  this  region. 
The  descriptions  of  the  people  and  the 
scenery,  if  somewhat  drawn  out,  are 
both  interesting  and  correctly  drawn. 
The  Rev.  Joshua  R ins-field,  a  Methodist 
minister,  who,  by  stress  of  circum- 
stances, is  quartered  in  the  little  village 
of  St.  Ignace,  which  is  composed  for  the 
greater  part  of  ignorant  inhabitants, 
meets  with  adventures  that  rarely  come 
the  way  of  members  of  his  cloth. 

Thurlow  Fraser,  whose  book  "The 
Call  of  the  East"  appeared  recently, 
graduated  not  so  Ion?  ago  from  Queen's 
Universitv,  Kingston,  and  is  the  succes- 
sor of  "MacKay  of  Formosa,"  and  the 
Rev.  Dr.  MacKay  is  introduced  in  Mr. 
Fraser 's  book.  The  author  has  been 
called  the  "Ralph  Connor  of  the  East." 
The  hero  of  the  storv  is  Donald  Sinclair, 


a  big,  handsome,  capable  Scotch  Can- 
adian doctor.  "The  Call  of  the  East" 
is  an  appreciation  of  missionary  en- 
deavor. 

Julia  Cruikshank's  book,  "Whirlpool 
Heights,"  issued  by  the  English  publish- 
ing house  of  George  Allen  &  Unwin,  is 
described  as  "not  a  book  with  a  purpose, 
not  a  book  with  a  moral,  and  not  even  a 
story,  but  a  record,  kept  in  journal 
fashion,  of  summer  days  spent  in  the 
open  air,  always  with  books  and  some- 
times friends,  at  the  top  of  the  beautiful 
wooded  cliff  from  which  one  looks  clown 
upon  the  seething  whirlpool,  far  below, 
of  the  Niagara  River." 

•'  It  is  certainly  very  (harming  through- 
out, and   shows  a  strong  personality  on 


the  part  of  the  writer,"  says  one  critic. 
"The  descriptions  throughout  the  diary 
are  beautiful.  The  reflections  as  they 
appear  in  the  diary  from  day  to  day  of 
men,  women,  ami  events  are  very  in- 
teresting and  entertaining.  .  .  .  There 
is  a  sane  philosophy  of  life  throughout. 
.  .  .  The  little  notes  on  books  and 
reading  arc  well  done,  and  form  not  the 
least  interesting  part  of  the  book.  Betfer 
still  is  the  dominant  note  of  cheerful- 
ness, happy  and  gay  as  the  writer  her- 
self. And  who  is  the  writer?  An  Am- 
erican by  birth,  but  long  a  resident  of 
Canada,  the  wife  of  a  distinguished  mili- 
tary authority  upon  Canadian  history, 
now  stationed  in  Calgary,  Alberta,  the 
consistent  'E'  of  the  book." 


Bookseller  and  Stationer's  Record  of 

Best  Sellers 


(ANAl)IAX     SUMMARY. 

Fiction. 

1.  Eves    of   the    World.      Harold    Bell 

Wright    144 

2.  Wall     of     Partition.       Florence     L. 

Barclay     82 

3.,    Barabi.     Marjorie   Benton   Cooke...  71 

4.  The   Auction    Block.      Rex    Beach..  62 

5.  The    Prince   of   Graustark.     George 

Barr   McCutcheon    35 

6.  Fortunate  Youth.     W.   J.    Locke    ..       27 

Noii-Fiction. 

1.  Germany    and    the    Next    War. 

2.  Secrets    of    the    German    War    Office. 
.'!.     Imperial    Germany. 

BEST    SELLERS    IN    INITED    STATES. 
For    the    Month    of    October, 

As  compiled  for  Baker  &  Taylor's  Bulletin. 

1.  The   Eyes   of  the   World.      Wright. 

2.  Wall   of   Partition.     Barclay. 

3.  Pollyanna.     Porter. 

4.  Little   Eve   Edgarton.      Abbott. 

.">.     Prince   of   Graustark.      McCutcheon. 
<).,     The  Auction   Block.     Beach. 

BEST    SELLERS   IN   ENGLAND. 

('Compiled    for    Bookseller    &    Stationer    by 
W.   H.   Smith   &   Sons.) 

1.  The   Wisdom   of  Father  Brown.     G.    K. 

Chesterton.      (Cassell.) 

2.  The    Wife    of    Sir    Isaac    Harman.      H. 

G.   Wells..     (Macmillan.) 

3.  Broken       Shackles.        John       Oxenham. 

(Methuen.) 

4.  Prince    and     Heretic.       Maxine     Bowen. 

(Methuen.) 

5.  Price    of    Love.      Arnold    Bennett     (Me- 

thuen. ) 

6.  The   Wall    of   Partition.     Florence   Bar- 

clay.     (Putnam.,) 

Editor's  Note. — War  books,  with  some 
houses,  far  exceeded  fiction  in  sales,  but 
as  these  reports  were  originally  intended 
to  deal  with  fiction  only,  war  books  have 
not  been  included.  Another  point  that 
should  be  remembered  is  that  these  re- 
ports from  publishers  deal  with  November 
sajes,  whereas  the  compilations  of  the  six 
lust  sellers  for  Canada,  England  and  the 
United  States  are  based  on  reports  of 
sales    during    the    month    of    October. 


28 


Bell  and   Cockburn: — 

1.,  Canadian     Adventures     of     the     Idle 
Rich. 

2.  Landmarks. 

3.  Maria. 
William  Briggs: — 

1.  Innocent. 

2.  Quinney's. 

3.  The    Witch. 
Cassell  &  Co. : — 

1.  Life   of  Lord    Roberts. 

2.  The  Wisdom   of  Father   Brown. 

3.  The   Pride   of  Eve. 
Copp,    Clark    Co.: — 

1.  Sergeant    of    Fort    Toronto. 

2.  Little   Eve   Edgarton. 

3.  The   Way    of   the   Strong. 
J.  M.  Dent  &  Sons:— 

1.  Prophets,    Priests   and   Kings. 

2.  Young   Canada    (Annual). 

3.  Child's  Own    (Annual).. 
Hodder   &    Stoughton  : — 

1.  The    Laughing    Cavalier. 

2.  His   Royal   Happiness. 

3.  Facing    Fearful    Odds. 
Thomas    Langton  : — 

1.  The   Man    and    the    Moment. 

2.  Anne    Faversham. 

3.  The    Quitter. 

McClelland,    Goodchild    &    Stewart:— 

1.  Martha    and    Cupid. 

2.,  Delia    Blanchflower. 

3.  The   Perch    of   the   Devil. 
McLeod   &   Allen  :— 

1.  The    Eyes    of    the    World. 

2.  Sweet    Apple    Cove. 

3.  The    Last    Shot. 

PUBLISHERS'  BEST  SELLERS. 

The   Macmillan    Co.   of  Canada: — 

1.  The  Mutiny  of  the  Elsinore. 

2.  The   Wife  of  Sir   Isaac  Harman. 

3.  The   Demi-Gods. 
Musson    Book  Co.: — 

1.  The   Auction    Block. 

2.  The   Place  Beyond    the  Winds. 

3.  A   Soldier  of  the   Legion. 
Thomas    Nelson    &    Sons: — 

1„  The   Riddle   of   the   Sands. 

2.  The  War  in   the  Air. 

3.  In    Action. 


BOOKSELLER      AND      STATIONER 


29 


'•'Grey  Knitting  and  Other  Poems" 
is  the  title  of  a  creditable  collection  of 
poems  by  Katherine  Hale,  brought  out 
by  William  Briggs.  It  is  dedicated  to 
the  women  who  knit.  Following  is  one 
of  the  poems: 

IN  THE  TRENCHES. 
(Christmas,    1914.) 

War  gods  have  descended: 
The  world  burns  up  in  fine! 

Warm  your  hands  at  the  trench's  fire. 
Dear    lad    o'    mine. 

Bullets  cease  this  Christmas  nig'ht, 

Only  songs  are  heard. 
If  you  feel  a  phantom  step, 

'Twas    my    heart    that    stirred. 

If  you  see  a  dreamy  light. 

'Tis  the  Christ-Child's   eyes; 
T  believe  He  watches  us, 

Wonderful  and  wise. 

Let  us  keep  our  Christmas  night 

Tn   the  camp-light  shine; 
Warm  your  hands  at  the  trench  's  Are-  - 

They  still   hold  mine. 

Mr.  Preston  to  Sue? 

London,   Nov.  27. — The  Canadian   As- 
sociated   Press    understands    that    legal 


proceedings  have  been  threatened  in 
connection  with  Mr.  W.  T.  R.  Preston's 
recent  book  on  Lord  Strathcona's  life. 
The  author  considers  he  has  a  remedy 
against  criticisms  which  have  appeared 
in  certain  English  and  Canadian  papers 
upon  his  work. 


Immediately  following  the  six  best 
sellers  in  England,  the  fiction  reported 
as  being  in  greatest  demand  are  Bar- 
oness Orczy's  "The  Laughing  Cavalier" 
and   Marie  Corelli's  "Innocent." 


Theodore  Q-oodridge  Roberts,  whose 
latest  book,  "Jess  of  the  Rivers,"  was 
referred  to  in  these  columns  last  month, 
is  a  lieutenant  in  the  12th  Battalion,  4th 
Brigade  of  the  Canadian  Overseas  Expe- 
ditionary Force.  News  comes  from 
John  Long,  Limited,  the  London  pub- 
lishers, that  they  will  shortly  bring  out  a 
novel  by  Mr.  Roberts  entitled  "Bles- 
sinsz'ton's  Follv. " 


Dominion  figures  in  Kipling's  ji cm  on 
the  big  ships  bringing  food  to  the  Mother 
Country. 

SI 

Are  You  A  Red  Pencil  Man? 

In  one  of  the  large  industrial  concerns 
each  member  of  the  sales  staff  is  sup- 
plied with  a  certain  colored  pencil,  which 
as  the  month  progresses  represents  his 
particular  standing  on  the  score  board 
of  sales. 

He  is  forced  to  use  that  particular 
color  till  he  advances  to  the  next. 

Blue,  green  and  red  are  the  three 
grades.  Yellow  is  the  beginning  or  bot- 
tom, and  is  representative  of  the  low 
division  of  the  sales  arrangement.  Green 
is  the  middle  course  and  red  is  represen- 
tative of  the  best  results  in  actual  sales. 
This  color  scheme  has  a  twofold  effect 
on  the  men.  It  keeps  them  in  a  mental 
state  of  activity  as  to  their  duties,  and  it 
might  be  said  it  is  a  physical  evidence  of 
tluir  particular  standing  in  the  organiza- 
tion. 


»^:  A  stationer  is  not  truly  worthy  of  the 

London.  Nov.  27. — An  interesting  fact  name   unless   be  can   fill   orders   for  any- 

about    Princess    Mary's   gift    hook,    pub-  thing  that  may  be  desired  in  connection 

lished   yesterday,   is  that    the  only   over-  with   the   furnishing  of  an  office.       Part 

seas    contribution    conies    from    Canada,  of  his  store  arrangement   should   include 

as    Ralph    Connor    supplies    a    five-verse  fie   fitting  up   of  a   model   office,  which 

poem,  entitled  "Canada's  Word."    The  would  prove  a  wonderful  help  in  selling. 


A  BOOK-GIVING  CHRISTMAS 


The  unauimous  verdict  is  that  it's  to  be  a  book-giving  Christmas.  We 
heartily  concur  with  the  popular  decision  and  have  planned  to  do  our  part 
to  lighten  the  burden  of  expense,  thereby  enabling  gift-givers  to  spread 
their  Christmas  remembrances  over  as  great  a  list  of  friends  as  usual  at 
less  expense.  Our  assortment  of  books  is  more  representative  than  ever 
before. 

BOOKS  FOR  EVERYBODY 


For  the   Kiddies 

The  most  fascinating  picture  books, 
painting  books  and  story  books. 

Fairy  tales,  tales  of  adventure,  history 
made  simple,  animal  stories,  stories  of 
little  girls  and  boys — all  the  thrilling, 
fascinating  books  that  the  old  and  the 
new  writers  have  written  for  the  small 
folk  are  here  in  Christmas  array. 
Now  is  the  time  to  look  over  them 
quietly  and  carefully  before  the  holiday 
rush    begins. 

Holiday   Gift  Editions 

In  anticipation  of  the  extraordinary 
demand  for  books  marking  this  holiday 
season,  we  have  exceeded  all  previous 
efforts  in  the  collection  of  gift  volumes, 
from  the  low-priced  but  dainty  book- 
lets and  bibelots,  up  to  the  elaborate 
and  handsomely  bound  editions  de  luxe. 
which'  we  have  gathered  together  for 
the  appreciative  people  of  this  com- 
munity.. Drop  in  and  see  this  mag- 
nificent collection  of  books  and  the  per- 
plexing nnestion.  "What  shall  I  give?" 
will   straightway   be  solved. 


For  Boys   and   Girls 

All  the  most  notable  volumes  by  the 
best  writers,  old  and  new,  from  the 
principal  publishers  of  the  English- 
speaking  world.  We  make  a  specialty  of 
volumes  that  will  appeal  to  public 
school  and  Sunday  school  teachers  as 
gifts  for  their  pupils.  A  surprisingly 
large  variety  at  prices  ranging  as  low 
as  10c  each  up  to  highly  illuminated 
volumes  at  $2  each.  We  have  all  the 
well-known  annual  volumes  for  boys 
and   girls. 

The   Best   in   Fiction 

With  many  people  it  has  become  a 
practice  to  give  their  book-loving 
friends  copies  of  the  latest  and  most 
creditable  novels.  We  have  not  only 
THE  SIX  BEST  SELLERS,  but  other 
highly  interesting,  clever  and  entertain- 
ing books  by  all  the  best  writers,  old 
and  new.  Not  onlv  the  late  novels  in 
$1.00.  $1.25  and  $1.35  editions,  but  old 
favorites  at  25c,  35c,  50c  and  75c  each. 
If  you  are  in  doubt  as  to  just  what  to 
give  a  certain  friend,  we  are  in  a  posi- 
tion to  suggest  suitable  titles. 


DO  YOUR 

CHRISTMAS 

SHOPPING 

EARLY 


Our  showing  of  Christmas  Cards  and  Calendars  excels  anything  ever  before  offered. 
Order  your  personal  Christmas  Greeting  Cards  before  the  best  numbers  are  sold  out. 

S.  CLAUS,  Bookseller 


THIS  IS 

THE 

CHRISTMAS 

STORE 


:so 


BOOKSELLER      AND      STATIONER 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


Putnam's   have   published   "The   Mes-  Swedish    Academy.     Miss  Lagerlof,  who 

sage  of  Japan  to  America"  by  Professor  was    the    daughter    of   an    army    officer, 

Maoichi  Maskoka  of  Tokio.  was    a    school    teacher.     She    made    her 

early  reputation  by  a  book  for  children, 

The    Government    House    Cook      Book  ''The   Wonderful   Adventures    of   Nils." 

was    copyrighted    at    Ottawa,   November  Her  novel,  "Jerusalem,"   is  now  being 

2nd,  by  the  compiler,  L.  F.  Plummer.  translated  into  English. 


A  new  "make-y our- will"  form  was 
copyrighted  at  Ottawa  on  October  .'SOth 
by  Leslie  Field  of  Hamilton,  Ontario. 


The  Religious  Tract  Society  have  pub- 
lished a  presentation  edition  of  "The 
Universal  Bible  Dictionary."  edited  by 
Rev,  A.  R.  Buckland. 


Tom  Gallon,  the  well-known  English 
author  is  dead.  His  novels  and  dramatic 
work's  have  bad  a  wide  popularity.  He 
was   in   his  4!Mh    vear. 


"From  Connaught  to  Chicago"  is  the 
title  of  George  A.  Birmingham 's  new 
book   giving  impressions  of  the   United 

States     in      this    author's    characteristic 
humor. 


"Whittaker's  Dukedom."  the  first 
novel  in  the  Bobbs-Merrill  Popular  Fic- 
tion Series,  is  the  work  of  Edgar  Jepson, 
the  well-known  author  of  "Pollyooley," 

"The    Terrible    Twins."    and    "The  'in- 
tervening Lady." 


The    Century    Company      has      issued 

"The  Reminiscences  of  Tolstoy,"  writ- 
ten by  bis  son.  Count  Ilya  Tolstoy.  The 
biography  deals — and  most  intimately — 
with  the  man  Tolstoy  rather  than  with 
the  author. 


From      Chas.     J.     Thynne.      Wycliffe 

House,  London.  England,  comes  a  general 
catalogue  of  Evangelical  and  devotional 
publications  as  well  as  a  supplementary 
list  of  recent  Evangelical  books  and  one 
dealine  with  Works  on  Prophecy  and  the 
Second  Coming  of  our  Lord. 


"Duke  Jones,''  a  sequel  to  "A  Lady 
of  Leisure,"  by  Ethel  Sidewick,  is  the 
title  of  a  new  novel  published  by  Sidg- 
wick  &  Jackson,  Ltd..  of  London  and  To- 
ronto. The  character  studies  are  well 
maintained  and  the  idiosvnerasies  of 
Marmaduke  Jones  who  fulfils  the  para- 
dox of  beine  a  nonentity  of  some  import- 
ance,  are   admirably  portrayed. 


Miss  Selma  Lagerlof,  who  won  the 
Nobel  Prize  for  literature  in  1000.  is 
the    first    woman    to    be    elected    to    the 


The  "My"  books  announced  by  Bars.' 
and  Hopkins  of  New  York  are  small 
volumes  with  decorated  pages,  put  up 
in  three  styles  of  binding,  the  titles 
including,  "To  My  Mother."  "To  My 
Dad.  '  "To  My  Pal,"  "To  My  Dear" 
and   "To   My  Friend." 


A  new  book  that  will  appeal  to  pro- 
fessional and  amateur  horsemen,  which 
has  just  been  published  in  Chicago  by 
'•The  Horseman  and  Spirit  of  the 
Times,"  is  "The  Care  and  Training  of 
Trotters."  An  interesting  feature  of 
the  contents  is  the  records  of  how  all 
the  great  colt  trotters  were  trained. 


One  of  the  objects  of  a  new  concern 
known  as  the  American  Play  Co.,  will  be 
to  work  in  conjunction  with  the  Authors' 
League  of  America.  The  Society  of 
American  Dramatists  and  Composers 
and  Dennis  S.  O'Briene  to  secure  the 
passasre  of  a  Canadian  copyright  law  that 
will  fully  protect  the  works  of  all 
American   authors  in   Canada. 


The  New  York  Public  Library.  Circu- 
lation Department,  reports  books  most 
in  demand,  excluding  fiction,  for  the 
week-  ending  November  18,  as  follows: 
Vassili's  "Behind  the  Veil  in  the  Rus- 
sian Court,"  Usher's  "Pan-Germanism." 
Kellner's  "Austria  of  the  Austrians  and 
Hungary  of  the  Hungarians,"  Bern- 
hardi's  "How  Germany  Makes  War," 
and  Cramb's  "Germany  and  England." 


Announcements  from  all  directions  of 
war  hooks  only  serve  to  add  interest  to 
the  announcement  of  a  peace  book  by 
the  Abinsdon  Press,  under  the  title  of 
"God's  Paths  to  Peace."  The  author, 
Ernest  Richards,  a  well-known  figure  in 
the  American  peace  movement,  discusses 
evolutionary  processes  making  for  world 
peace. 


A  particularly  handsome  list  of  now 
and  recmt.lv  issued  illustrated  books 
comes  from  the  Religious  Tract  Society 
of  London.  Prominence  is  given  to 
Maude  An^ell's  book  "Flower  Pic- 
tures" and  there  is  included  a  full  nacre 
reproduction      in      color     of     one  of  the 


twelve  plates  appearing  in  the  book,  be- 
sides which  the  book  has  150  flower  pic- 
tures in  black  and  white.  This  catalogue 
contains  many  other  illustrations  in 
color.  reproduced  from  a  wealth  of 
volumes  included  in  the  "R.  T.  S."  gift 
hooks,  annuals  and  books  for  boys  and 
eirls. 


Following  the  six  best  selling  novels 
in  the  month  of  October  as  appearing 
in  Baker  &  Taylor's  Bulletin,  came  the 
following  in  the  order  named:  The  Hid- 
den Children,  by  Chambers;  The  Man 
and  the  Moment,  by  Elinor  Glyn ;  The 
Chan  Heart,  by  Hutchinson,  and  The 
Twenty-Fourth  of  June,  by  Grace  C. 
Richmond. 


An  interesting  volume  brought  out  b\ 
Putnam's  is  "A  Picture  Book  of' Brit- 
ish History."  compiled  by  S.  T.  Rob- 
erts, M.A.,  sometime  scholar  of  Pem- 
broke College.  Cambridge.  This  is  vol- 
ume 1  of  a  series,  and  covers  the  period 
from  the  earliest  times  to  1485  A.  D. 
This  work  aims  in  part  at  the  ideals 
set  forth  in  the  preface  to  the  illustrated 
edition  of  Green's  Short  History  of  the 
English  People,  of  interpreting;'  and  il- 
lustrating history  by  pictures  which 
should  tell  us  how  men  and  thimjs  ap 
peared  to  the  lookers  on  in  their  own 
days  and  how  the  contemporary  ob- 
servers aimed  at  representing  them. 


Lucas  Malet  and  E.  V.  Lucas. 

Amon<j-  the  novels  published  by  Bell 
&  Ooekburn  this  season,  Lucas  Malet 's 
"The  Wisdom  of  Damaris,"  is  described 
as  that  writer's  best  and  most  important 
work,  beino-  the  fruit  of  some  years 
of  thought  and  work.  This  firm  has  also 
put  out  a  new  book  by  E.  V.  Lucas,  al- 
ways  a  favorite  with  Canadian  readers, 
its  title  beina-  "Landmarks,"  in  which 
a  series  of  episodes  in  the  life  of  the 
hero  are  chronicled,  each  revealing  a 
significant  and  moulding  fact.  Some  of 
the  discoveries  are  spiritual,  some  ma- 
terial, but  all  are  narrated  witli  vivacity 
and    directness. 


Bell  &  Coekburn  have  put  out  an 
especially  fine  descriptive  catalogue 
of  books.  Bound  in  the  list  are 
several  notable  illustrations  in  color 
from  some  volumes  included  in  the 
season 's  books.  The  leader  in  the 
fiction  list  is  the  new  Leaeock  book, 
"Arcadian  Adventures  with  the  Idle 
Rich,"  and  other  new  novels  listed  are 
"The  Wisdom  of  Gamaris."  by  Lucas 
Malet:  "Landmarks,"  by  E.  Y.  Lucas: 
"Maria."  by  Baroness  Von  Hutton; 
"Jess  of  the  River,"  by  Theodore  Good- 
ridge  Roberts,  and  "The  Miracle  Man," 
by  Frank  L.  Packard. 


BOOKSELLER      AND      STATIONER 


31 


BOOKS    RECEIVED. 

Beauchamp's  Career,  by  George  Mere- 
dith. London :  Constable.  Cloth,  6s. 
A  volume  in  the  new  standard  edition 

of  the  works  of  Meredith. 

Dorothea,  by   Maarten  Maartens.      Lon- 
don: Constable.     Cloth,  3s.  6d. 
The  sub-title  of  this  new  novel  is  "A 

Story  of  the  Pure  in  Heart." 

The   Adventures    of    Harry    Richmond. 

London:  Constable.     Cloth,  6s. 
A  volume  in  the  new  standard  edition 
of  the  works  of  Meredith. 

Sylvia's  Experiment.  Margaret  R.  Piper. 

Boston:  Page  Co.     Cloth  net  $1.25. 

This  book  like  Pollyanna,  has  a  reg- 
istered trade  mark:  "The  Cheerful 
Book." 

History  of  Mexico  Huhert  Howe  Ban- 
croft. New  York:  The  Bancroft  Co. 
Cloth,  $2. 

This  book  is  a  clear  and  concise  narra- 
tive of  events  from  the  primitive  times 
of  the  Nahua  nations,  the  migrations  of 
the  Aztecs,  and  the  coming  of  Cortes  to 
the  wars  and  anarchic  conditions  of  to- 
day. 

Keeping    Fit.       Orison    Swett    Marden. 

New  York:  Crowell.     Cloth,  $1.25. 

The  book  is  what  its  name  implies — a 
plain  presentment  of  the  necessity  of 
keeping  one's  mind  and  body  in  good 
trim,  in  order  to  do  one's  work  properly. 
It  is  the  modern  business  doctrine  of 
efficiency  applied  to  the  individual.  The 
chapter  headings  are:  "A  Sound  Mind 
in  a  Sound  Body";  "The  Relation  of 
Food  to  Work";  "Fatigue  Poison"; 
"The  Marvel  of  Sleep";  "Culinary 
Crimes";  "Senile  Laziness";  "Ap- 
petite"; "Overeating";  "Eating  for 
Efficiency";  "Food  Fads";  and  similar 
homely  hut  necessary  subjects  . 

Land  Forlorn,  by  Geo.  M.  Douglas,  with 
an  introduction  by  James  Douglas, 
LL.D.  New  York":  G.  P.  Putnam's 
Sons.     Cloth,  $4. 

This  is  a  story  of  an  expedition  to 
Hearne's  Copper  Mine  River.  This  river 
flows  through  the  barren  lands  of  north- 
west Canada  into  the-  Arctic  Ocean.  The 
book  is  an  unvarnished  story  of  eighteen 
months  spent  in  these  inhospitable  re- 
gions by  the  author  and  his  companion 
handling  their  own  canoes,  carrying 
their  own  packs  and  caring  for  and 
driving  their  own  dog  teams.  As  a  rule 
Arctic  voyaging  is  undertaken  after 
elaborate  preparation  and  with  the  help 
and  guidance  of  a  number  of  Indians. 
This  narrative  and  its  series  of  excellent 
illustrations  indicate  that  skilful  canoe- 
ists who  are  fond  of  camping  may  start 
with  less  pretentious  preliminaries  and 
successfully  complete  a  trip  of  Arctic  ex- 
ploration abounding  with  sport  and  ex- 
citement. 


Britain  in  Arms.     By  F.  A.  M.  Webster. 
London :  Sidgwiek  &  Jackson.     Paper, 
Is. 
Noticed  elsewhere  in  this  issue. 

Anne  of  the  Blossom  Shop.    By  Isla  May 
Mullins.    Boston :  The  Page  Co.  Cloth, 

$1. 

A  sequel  to  "The  Blossom  Shop." 

My  Breathing  System.     By  J.  P.  Muller. 

London:  Ewart,  Seymour  &  Co.  Board, 

2s.  6d. 

This  volume  is  dedicated  to  the  British 
hoy  "that  he  may  become  a  strong  and* 
healthy  athlete."    The  book  has  56  illus- 
trations. 

Scarf  ace  Ranch:   or,   the  Young  Home- 
steaders.     By  Edwin  L.  Sabin.      New 
York:  Crowell.     Cloth,  $1.50. 
Two  young  heroes  here  take  up  some 

government   land  and  engage  most  sue 

cess  fully   in   cattle-raising  on   their  own 

account. 

Bulgaria  and  Her  People.      Illustrated. 

Boston:  The  Page  Co.     Net  $3. 

An  authentic  account  of  the  geo- 
graphy, history,  people,  institutions,  re- 
ligion, music,  literature,  etc.,  of  Bulgaria 
and  Macedonia.  Special  chapters  deal 
with  the  wars  in  the  Balkans,  Professor 
Monroe  having  been  present  in  Bulgaria 
at  that  time. 

My   Daily   Meditation   for   the   Circling 
Year.       By   Doctor  Jowett.     London: 
J.  Clarke  &  Co.    Cloth,  3s.  6d. 
The  title  of  this  book  sufficiently  inter- 
prets its  purpose.     In  the  foreword  the 
author   expresses   the   hope   that    it    may 
lead    to   such    actual   mediation   upon   the 
Word   of  God   as  will   supply  vision   to 
common  tasks  and  daily  nourishment  to 
the  conscience  and  will. 

Hints    for    Young    Writers.      By  0.  S. 

Marden.     New  York:  Crowell.     Cloth, 

75c. 

Here  is  the  table  of  contents  graphic- 
ally illustrating  the  practical  nature  of 
the  hook:  The  Writer  To-day — Live, 
Then  Write — The  Personality  in  Your 
Book — Fixed  Habit  of  Work — Choosing 
the  Right  Word — Use  Simple  Language 
— Conciseness — Readability — Keep  Close 
to  Life — Observation  and  Self-Expres- 
sion— The  Capacity  for  Taking  Pains — 
Style  and  Spirit — Commercialization  of 
the  Literary  Profession — The  Reserve 
Behind  Expression. 

Home     University    Library.        London: 
Williams   &   Norgate.     Toronto:   Wm. 
Briggs.     Cloth,  35c  each. 
The    first     hundred     volumes     of   this 
library    are    completed    with    these    five 
new     titles:     "How     Yesterday     Helps 
To-morrow,"     "Political      Thought     in 
England:     From     Bacon     to    Halifax," 
by  G.  P.  Gooch.     "The  Source  of  Civili- 
zation and  the  Seat  of  Many  Wars,"  by 


D.  G.  Hogarth.  "Peace  After  War:  Eng- 
land and  America,"  by  Professor  T. 
Clark  Smith;  "The  .Masterpieces  of  our 
Ally:  An  outline  of  Russian  Litera- 
ture."' by  Hon.  Maurice  Baring  and  a 
"History  of  Scotland."  by  Professor  R. 
S.  Rait. 

Home  Life  in  Germany,  by  Mrs.  Alfred 
Sidgwiek.  London:  Methuen.  Cloth, 
Is.  net. 

This  account  after  the  author's  visit 
to  Berlin  in  1906-7.  The  author  states 
that  she  knew  then  that  hatred  and 
jealousy  of  Great  Britain  was  rife  in 
Germany,  atid  believed  that  the  Ger- 
mans would  make  war  on  Britain  when 
they  could. 

The    Man    Sings,     by     Roscoe     Gilmore 

Stott.      Cincinnati:    Stewart    &    Kidd. 

Cloth,  $1  net. 

Roscoe  Gilmore  Stott  began  placing 
his  work — some  religious  verse — when 
barely  eighteen.  He  won  first  prize  in 
a  great  magazine  contest — over  eight 
thousand  competitors — when  a  junior  in 
college. 

On  one  occasion  a  few  years  ago 
James  YVhiteomb  Riley's  sister,  Mrs. 
Henry  Eitel,  of  Indianapolis,  announced 
to  a  party  of  friends  that  Roscoe  Gil- 
more Stott  was  to  succeed  her  brother 
as  the  "Hoosier  Poet."  Mrs.  Eitel  has 
been  a  great  follower  of  Mr.  Stott 's 
work.  A  writer's  best  capital  is  a  coterie 
of   influential,    literary    friends. 

The  poems  in  this  new  volume  are 
virile,  often  artistic,  always  human.  The 
themes  vary  with  pleasing  proportion. 

His    Royal    Happiness.      Mrs.    Everard 

Cotes.       Toronto:     Musson's.       Clothr 

$1.25. 

When  a  prince  of  England  comes  to 
the  United  States  and  falls  in  love  with 
a  former  President's  daughter  there  are 
a  good  many  things  likely  to  happen. 
This  book  is  set  in  the  future,  but  it  is 
true  to  American  life,  and  it  has  an 
element  of  romance  that  is  quite  Graus- 
tarkian. 

Mrs.  Cotes  is  an  admirable  student  of 
character,  in  addition  to  which  she  is 
blessed  with  a  keen  and  rangeful  im- 
agination. She  creates  a  situation  plaus- 
ible and  yet  unique,  and  she  provides 
her  story  with  a  hero  and  heroine  that 
are  truly  charming,  even  to  the  point  of 
being  lovable. 

It  is  interesting  to  speculate  upon  the 
effect  that  an  alliance  such  as  is  sug- 
gested in  this  story  would  have  upon 
the  two  greatest  English-speaking  na- 
tions of  the  earth,  and  we  are  glad  to 
believe  that  it  might  be  made  possible 
through  the  feeling  of  kinship  that  ex- 
ists between  the  two  countries. 


32 


15  OOK  SELLER   AND   STATIONER 


Marjory  Benton  Cooke's  New  Book 

Something  About  "Bambi,"  a  Refreshing  Tale 
That  Has  Won  Wide  Popularity. 


ONE  of  those  thoroughly  delightful 
stories  which  one  naturally 
wishes  to  pass  along-  to  friends, 
that  they  too  may  enjoy  the  pleasure  of 
reading  a  tale  so  refreshing  as  to  mark 
a  milestone  along  the  booklover's  way 
through  fiction  land,  is  Marjory  Benton 
Cooke's  hook,  "Bambi,"  which  was 
second  in  the  October  list  of  best  sell- 
ing novels  in  Canada,  "The  Eyes  of  the 
World,"  still  being  a  strong  first. 

The  story  opens  with  the  heroine  ex- 
pressing to  her  father,  a  college  profes- 
sor, the  opinion  that  he  was  "a  colossal 
failure  as  an  educator,"  because  her 
education  had  not  included  provision  to 
support  herself. 

"I  have  always  expected  to  support 
you  until  your  husband  claimed  that 
privilege,"  came  the  reply. 

"Suppose  1  want  a  husband  who 
can't  support  me?" 

The  professor  then  expressed  the 
rock-ribbed  opinion  that  "It  is  the  first 
duty  of  a  husband  to  support  his  wife," 
but  Bambi  said:  "Not  modern  ones. 
Lots  of  men  marry  to  be  supported  now  - 
a  days,  and  how  on  earth  could  1  sup- 
port the  man  T  loved?" 

The  professor  then  had  to  withstand 
the  additional  shock  to  his  orthodox 
senses  of  learning  that  Bambi  proposed 
to  marry  a  young  man  who  hadn't  even 
the  faintest  idea  that  such  a  contingency 
was  imminent. 

This  unusual  situation  leads  to  one 
still  more  preposterous,  to  wit:  the  mar- 
riage of  Bambi  to  the  young  man  in 
question,  Jarvis  Jocelyn,  with  that 
young  man  only  passively  alive  to,  and 
acquiescing  in,  what  is  passing,  because 
of  his  habitual  practice  of  becoming  so 
engrossed  in  his  writing  as  to  be  -prac- 
tically  oblivious   to   everything   else. 

Jarvis'  first  appearance  is  ?rom  the 
garden  of  the  Parkhurst  home,  having 
slept  there  all  night,  "because  of  the 
commercialism  of  the  age,"  he  said  in 
explanation,  bavins  been  interrupted  by 
lis  landlady  with  a  demand  for  rent: 
"Here  T  am.  at  the  climax  of  my  big 
play,  a  revolutionary  play,  T  iell  you. 
teeming  with  new  and  vital  ideas,  for  a 
people  on  the  down-slide  and  a  land- 
lady, a  puny,  insignificant  ant  op  a  fe- 
male,   interrupts   me    to    demand    aey, 

nnd  when  T  assure  her.  most  politely, 
that  T  have  none,  she  puts  me  out,  actu- 
ally puts  me  out!" 

Jarvis,  the  hero  of  the  tale,  is  irra- 
tional almost  to  the  end,  but  eventually 
emerges  risrbt  side  up,  a  tribute  to  the 
discernment  of  Bambi,  who  saw  his  pos- 
sibilities when  she  married  him  and  who, 


by  her  marked  degree  of  capability,  de- 
velops  that   of  Jarvis. 

From  one  unusual  situation  into  an- 
other, with  Bambi,  the  scintillating- 
centre  of  interest,  the  story  proceeds  on 
its  joyous  way.  unfolding  the  heroine* 
successful  career  as  novelist  and  play- 
wright, this  forming  the  big  secret  kept 
from  her  father  and  husband,  until  the 
climax  which  brings  the  only  touch  of 
tragedy  for  Barnbi  in  the  whole  story — 
but  happily  il  proves  to  be  only  a  phase 
in   the  awakeninu   of  Jarvis. 

The  tale  is  unusually  rich  in  refresh- 
ing humor.  The  professor  is  so'  thor- 
oughly mathematical  that  to  him  any 
other  subject  is  inconsequential.  Even 
his  garden  is  designed  in  the  form  of 
arithmetical  figures,  "the  pansy  beds  in 
figure  eights,  the  nasturtiums  pruned 
and  ordered  in  stubby  figure  ones  while 
the  asters  and  fall  flowers  ranged  From 
fours  to  twenties."  He  insisted  that 
figures  have  a  personality  and  he  has  a 
penchant  for  nicknaming  friends  and 
pupils  according  to  some  numeral.  The 
professor  is  a  constant  source  of  humor 
as  is  the  darky  housekeeper,  who,  as  to 
her  memory.  said.  "I  ain't  got  no 
t rubble  dat  way.  Miss  Bambi,  T  bemem- 
ber  everything,  'cepting  what  you  tell 
me  to  bemember." 

Although  "Bambi"  is  not  a  "first 
novel,"  the  author  having  previously 
"hen  us  other  books,  including,  "Dr. 
David,"  which  was  a  comparative  suc- 
cess as  novels  go,  this  new  novel  marks 
her  real  arrival  and  such  is  "  Bambi  V 
capacity  for  making  friends  that  the 
book  will  likely  have  a  popularity  not 
so  short-lived  as  other  novels  that  have 
withstood  the  process  of  elimination, 
looming  up  into  the  proud  position. of 
one  of  the  six  best  sellers. 

Some  interesting  information  comes 
from  the  New  York  firm  which  first  put 
out  this  book  regarding  the  manner  of 
"Bambi's"  reception  in  manuscript 
form.  These  remarks  are  attributed  to 
the  man  whose  good  fortune  it  was  to 
he  the  first  person  to  read  the  story: 

"I  began  it  one  Sunday  afternoon 
about  five  o'clock.  I  intended  to  read 
until  six  and  then  go  for  a  walk  and 
have  dinner  uptown  somewhere.  Well, 
T  went  on,  the  unexpected  happened. 
The  story  went  with  such  surprising 
ease,  'Bambi'  proved  to  be  such  a  whol- 
ly captivating  person,  that  seven 
o'clock  arrived  before  I  knew  it  and  by 
that  time  there  was  no  question  of  leav- 
ing 'Bambi,'  even  for  dinner,  until  I  had 
found  out  what  happened  to  her  and 
Jarvis  and   Father  Professor." 


He  went  on  to  speak  of  the  story's  ef- 
fect on  the  next  man  to  read  it.  That 
effect  carried  some  force  because  from 
if  evolved  this  telegram  which  went 
Forth  From  the  publishing  house  to  the 
author:  "Bambi  is  ours.  Love  at  first 
sight." 

The  first  reader  of  "Bambi,"  tells 
also  of  the  capture  of  even  "The  cold 
unemotional  gentleman  who  sells 
books.'"  All  were  overcome  and  book- 
sellers in  all  parts  of  the  country,  who 
see  so  many  books  that  they  rarely  grow 
excited  over  any  particular  one,  joined 
the    "Bambi"    enthusiasts. 

Another  interesting  story  which  has 
been  getting  about  in  the  trade,  is  that 
the  heroine  of  the  story  is  a  delineation 
of  a  friend  of  the  author,  in  which  con- 
nection it  is  interesting  to  turn  to  the 
aecucal  ion  : 

TO  BAMBT 
With    thank's   for   being  herself. 

M.  B.   C. 

The  spontaneity  of  the  story  itself 
has  developed  a  like  element  in  the  let- 
ters regarding  it  written  by  renders. 
One  sugests  that  when  "Bambi"  is 
dramatized  Maude  Adams  should  be 
given  tin-  title  role.  Another  wrote: 
"My  copy  has  been  loaned  to  several  of 
my  wife's  friends  and  they  are  all  en- 
thusiastic about  it:  I  have  oven  beard  it 
discussed  to  the  exclusion  of  the  war. 
which   is  going  some!" 


BOOK  EXHIBITION. 

Another  exhibition  of  books  suitable 
for  children  is  being  held  at  three  of  the 
Toronto  public  libraries  this  season,  no 
book  being  shown  that  cannot  be  retailed 
at  $1  or  less.  The  object  of  this  book 
exhibition  is  to  help  parents  and  teach- 
ers to  make  the  most  suitable  selec- 
tions. Booksellers  throughout  Canada 
would  do  well  to  urse  the  Public  Lib- 
rary Boards  of  their  towns  to  adopt  this 
idea  which  cannot  fail  to  enhance  the 
popularity  of  books  as  Christmas  gifts. 


BOOK    SWINDLERS    SENTENCED. 

New  York,  Nov.  9. — Colonel  William 
J.  Hartley  and  James  J.  Farmer,  con- 
victed of  swindling  "book  lovers"  out 
of  $10,000,000  in  ten  years,  were  sen- 
tenced each  to  two  years  at  Atlanta 
prison. 


The  more  business  you  s:et,  the  more 
you  are  going  to  get  because  people  like 
to  trade  at  the  busy  store. 


Some  merchants  leave  their  ad.  writ- 
ing until  spare  moments.  That  is  a  woe- 
ful lack  of  appreciation  of  the  import- 
ance of  advertising  and  its  wonderful 
business-building  power  . 


BOOKSELLER      AND      STATIONER 


33 


2facaa> 


M 


A  Useful  Gift  is  Always 
Appreciated 


The  next  time  you  stop  at  your 
local  stationer,  jeweler,  or  druggist, 
ask  him  to  show  you  his  assort- 
ment of 


a 


A.  A.  FOUNTAIN  PENS" 


You  will  find  beautiful  gold  mounted,  pearl 
handle,  plain  and  chased  pens  that  are  at- 
tractive presents. 

$2.00  and  up. 

Our  Safety  Pens  never  leak  and  are  convenient  for  the  ladies. 
Perhaps  our  catalogue  would  give  you  some  suggestions  for 
Christmas.  We  will  be  happy  to  mail  you  a  copy.  It  shows 
our  complete  line  of  Self-Fillers,  Middle  Joint,  Lower  End 
Joint,  and  Safety  Fountain  Pens. 

ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK  CITY 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


Idrol 


34 


BOOKSELLER      AND      STATIONER 


WAR'S     PRACTICAL    RESULTS     TO 
CANADA. 

Correspondent  Deals  With  Points  Raised 
In  Editorial  Appearing  in  No- 
vember Issue. 

Dealing  with  the  editorial  leader 
■which  appeared  in  the  November  issue, 
II.  II.  Langton,  one  of  our  readers,  li- 
brarian of  the  University  of  Toronto, 
writes  as  follows: 

Toronto,  Nov.  17,  1914. 

To    the    Editor    of    the    Bookseller    and 
Stationer. 

Dear   Sir. — In   your   leading  article    in 
the  November  number  you  ask  what  Can- 
ada is  going  to  get  out  of  this  war,  and, 
as  a  reason  for  expecting-  some  financial 
reward,  you  say  that  Canadian  business 
is  losing  much  money  through  the  war, 
in  addition  to  the  national  expenses  for 
troops,    etc.      The    point    of   view    which 
prompts    such    an    inquiry    seems    to    be 
that,  because  we  are  fortunately  at  a  safe 
distance  from  the  actual  righting,  there- 
fore this  is  not  a  war  in  which  we  are 
directly  and  necessarily  involved,  but  a 
quarrel  of  certain  other  countries,  Eng- 
land   among  them,   which    we   for   senti- 
mental reasons  choose  to   support.    Per- 
haps the  most  effective  way  of  bringing 
home  to  ourselves  the  fact   that  Canada 
is  fighting  for  herself  in  this  war  and  not 
only  to   assist   other  countries  is  to  ask 
the   question.   What   would    Canada   get 
out  of  it  if  Germany  were  to  win.    The 
German   ambassador  at  Washington  has 
said   that   Germany   cannot   regard    Can- 
ada as  included  in  the  scope  of  the  Mon- 
roe doctrine.    This  utterance  was  perhaps 
not    needed    to    make    quite    clear    what 
Germany's    attitude    would    be    towards 
nil   parts   of  the   British    Empire   if   the 
German  navy  were  able  to  command  the 
seas,    but    it    emphasizes    the   plain    fact 
that    Canadian    self-government      would 
not  he  worth  even  a  scrap  of  paper,  did 
Germany  ever  possess  the  power  of  ag- 
gression on  this  continent.    Canada,  like 
Belgium,   like   France,    like    England,    is 
actually  engaged  in  fighting  for  her  own 
freedom.     What    Canada,    we    now    trust 
with  some  confidence,  will  get  out  of  this 
war    is,    first    and    foremost,    security    to 
proceed    witli    her    own    development    in 
her  own   way.    That   is   the   inestimable 
benefit   which    will   more   than    repay   us 
for  all  our  expenditure  and   loss  in   the 
process.    Whether,  in  addition,  any  part 
of    that    expenditure    can    be    repaid    in 
kind  depends  upon  many  events  still  in 
the  future.    Financial  exhaustion  of  the 
defeated   powers  may   ma"ke   the  process 
of  indemnification  at  their  expense  prac- 
tically impossible. 

Your  proposal  that  Canada  should 
forcibly  acquire  from  one  to  two  million 
of  the  enemy  during  the  next  ten  to 
twenty  years  and  settle  them  on  Can- 
adian  farms   is   fraught   with   dangerous 


possibilities.  We  are  hearing  almost 
every  day  of  menaces  of  raids  from  the 
United  States  by  the  large  German- 
American  population  there,  most  of 
whom,  it  should  he  remembered,  are  not 
by  any  means  of  recent  introduction  in- 
to that  country.  The  newspapers  tell  us 
also  of  the  mischevious  activity  of  many 
Germans  and  Austrians  in  England,  not 
only  now  hut  in  recent  years,  as  well 
while  England  was  at  peace.  Some  of 
those  convicted  of  hostile  designs  were 
residents  in  England  of  long  standing. 
for  Canada,  with  a  scattered  population 
of  about  eight  millions,  to  encourage, 
much  less  compel,  the  immigration  of 
large  numbers  of  a  just-defeated  enemy, 
would  he  a  strange  measure  of  national 
development. 

Yours,  etc., 

H.  H.  LANGTON. 

Editor's  Note. — The  editorial  thus 
criticized  was  an  abridgement  of  an  art- 
icle published  in  another  of  the  MacLean 
Publishing  Company's  papers,  "The 
Financial  Post,"  which  gave  exclusive 
news  on  the  final  settlement  as  stated 
by  a  British  Cabinet  Minister,  and  the 
points  which  it  was  desired  to  score  were 
that  the  views  of  the  Dominions  should 
he  considered  by  British  statesmen  in  the 
final  settlement  after  the  war.  The  last 
sentence  of  the  editorial  was:  "The 
duty  now  is  to  support  the  British  arms 
to  the  limit  of  capacity,''  which  signifi- 
cant  expression  constitutes  a  sufficient 
reply  to  the  chief  objections  raised  in 
this  communication.  This  support  should 
lie  continued  most  willingly.  If  Britain 
emerges  successfully  from  the  conflict, 
as  we  hope  and  confidently  feel  she  will, 
then  Canada,  and  the  other  Dominions, 
having  made  sacrifices,  should  have  some 
shv  in  tlie  final  settlement  with  Ger- 
many. In  providing  for  the  settlement 
in  Canada  of  Germans  we  are  merely 
emphasizing  the  policy  of  the  Dominion 
Government  immigration  department 
which  has  been  making  strong  efforts  to 
£ret  German  settlers,  hut  which  the  Ger- 
man authorities  had  forbidden. 


RECENTLY  COPYRIGHTED  BOOKS. 

With  a  view  to  saving  valuable  space 
and  at  the  same  time  preserve  the 
alphabetical  arrangement  of  book  titles 
so  essential  for  ready  reference  by  the 
busy  bookseller,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
thev  refer: 
n)  Bell  &  Cockburn. 

(2)  William   Briggs. 

(3)  Cassell  &  Co.^ 

(4)  The  Copp.  Clark  Co. 

(5)  J.  M.  Dent  &  Sons. 

(6)  S.  B.  Gundy. 

(7)  Hodder  &   Stomjliton,  Limited. 


(8)  Thomas  Langton. 

(9)  The   Macmillan  Co. 

(10)  McClelland,   Goodchild    &    Stewart. 

(11)  McLeod  &  Allen. 

(12)  Misson  Book  Co. 

(  L3)   Thos.  Nelson  &  Sons. 

Fiction. 
Arcadian  Adventures  of  Idle  Rich.     By 

Stephen    Leacock.      (1)      Cloth.   $1.25 

net. 
Charmed  Life   of  Miss  Austin.    Samuel 

Morwiii.      (1)     Cloth,  +1.35  net. 
Chummy  Book,  The.     (13)  Paper  Boards 

70c.    Cloth,  $1.25. 
Dauntless    Three,    The.      By       Theodora 

Wilson    Wilson.      (13)      $1.25. 
Daughter  of  Dons.     By  Macleod  Raine. 

(I)  Cloth.  $1.25  net.         * 

Dragon    Osmond.     By    C.    W.   Whistler. 

(13)     $1.25. 
Fanner   Bibbins.      Bypkin   Brown.      (4) 

Cloth,  $1.25  net. 
Girls'  Annual.     (13)     Paper  boards  70c. 

Cloth.   $1.25. 
Grell  Mystery,   The.     By   Frank  Forest. 

(II)  •  Cloth,  $1.25. 

Happy  Hawkins  in  the  Pan  Handle.    By 

Robt.  W.  Wason.     (11)     Cloth,  $1.35. 
House  in  Demetrius  Road,  The.     By  J. 

D.  Beresford.     (6)     Cloth,  $1.25.  ' 
Jolly  Book,   The.      (13)     Paper    boards, 

70c.      Cloth.   $1.25. 
Landmarks.        By    E.   V.   Lucas.         (1) 

Cloth,   $1.25  net. 
Little  Gentleman  Across  the  Road,  The. 

By    Prentice    Abbot.       (4)       Cloth,    $1 

net. 
Maria.      Baroness     Yen     llufton.       (1) 

Cloth,   $1.25   net. 
Penrod.     Booth    Tarkington.    (6)     Cloth. 

$1 .25. 
Son   of  the  Prefect,   The.     By  Edmund 

Hamilton   Sears.    (4)    Cloth,  $1.25  net. 
Wife  of  Sir  Isaac  Harman,  The.    By  H. 

G.   Wells.    Cloth.  $1.25. 
Non  Fiction. 
Adventures   in  the   Antarctic.    By   Ray- 
mond  Priestley.     (1)     Cloth.  $4.50  net. 
Among    the    Canadian    Alps.     By    Law- 
rence J.  Burpee.     (1)     Cloth.  $3. 
Antarctic  Penguins.    Dr.  S.  Murray  Le- 

vick.  R.N.     (1)    Cloth.  $1.75. 
Belgium.  Her  Kings,  Kingdom  and  Peo- 
ple.    McDonell.    (9)    $3. 
Canadian    Nights.      Earl    of    Dunraven. 

d)    CI'  th.  $2.50. 
Duke  of  Wellington,  The.    By  J.  Walter 

Buchan.     (13)    $1.25. 
German  Empire's  Hour  of  Destiny,  The. 

Frobenius.     (9)    50c. 
Grand   Canyon   and   Other  Poems,   The. 

By    Henry    Van    Dyke.     Poetry.      (4) 

Cloth.    $1.25    net. 
Home  Entertainments.    By  A.  and  F.  M. 

Williams.     (13)      35c. 
Home    of   the    Blizzard,    The.      By     Dr. 

Mawson.     (1 )     Cloth,   $10. 
War  and  Culture.  The.   Bv  John  Cowper 

Powys,  M.A.     (4)     Cloth,  60c.    Paper, 

35c. ' 


BOOKSELLER     AND      STATIONER 


35 


HIGGINS' 
TAURINE  MUCILAGE 


T 


'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
late,  secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS*   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS   &  CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


Without  embellishments  of  holly 
or  rhetoric,  we  wish  you 

3  jWerrp  Christmas 

ant) 

21  $ro£peroug  J^teto  gear 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


What  better  gifts  to  feature  than  those  with  beauty  and  utility  combined  ? 

Sengbusch  Self-Closing  Inkstands 

will  prove  your  most  profitable  sellers  if  fea- 
tured as  Christmas  gifts.  The  Sengbusch  is 
more  than  a  mere  receptacle  for  ink.  It  is  an 
ink  preserver,  and  a  time,  trouble  and  temper 
saver.  An  easy,  natural  dip  of  the  pen  ensures 
always  the  same  amount  of  clean,  fresh  ink. 
The  Sengbusch  automatically  closes  air-tight 
after    every    dip — like     a     cork    in    a    bottle. 


Therefore  the  ink  cannot  get  thick.  It  is  a 
gilt  that  anyone  who  uses  a  pen  at  all  will  be 
sure  to  appreciate  and  enjoy.  The  numerous 
sets  in  various  finishes  afford  excellent  gifts 
and  you'll  find  them  illustrated  in  our  new 
catalogue.  Send  for  it  to-day  without  obli- 
gation. 


The  Sengbusch  Self-Closing-  Inkstand  Co.,  200  Stroh  Building;,  Milwaukee,  Wis. 


3fi 


15  OOKSELLER     AND      STATIONER 


In  the   Camera  Department 


BOOST   YOUR  PHOTOGRAPHIC 
DEPARTMENT. 

IT  is  dead  easy  for  the  photo 
finisher,  or,  to  be  more  precise,  for 
the  photographer  who  does  finishing 
for  the  amateur,  to  make  money  by 
boosting,  because  he  has  it  in  his  power 
to  help  or  hinder  the  growth  of  photo- 
graphy as  a  pastime. 

If  the  snapshot  fans  increase  in  num- 
ber tlie  photo  finisher's  business  grows, 
and  likewise  his  profits,  and  by  the  same 
token,  if  the  enthusiasm  dies  out  the  fin- 
ishing- business  dies  with  it.  It  is  ob- 
vious, therefore,  that  the  success  of  the 
finisher  depends  on  amateur  photo- 
graphers getting  good  results.  Just  im- 
agine what  the  finishing  business  would 
be  like  if  each  time  an  amateur  exposed 
a  roll  of  film  he  obtained  six  or  twelve 
good  printable  negatives.  There  would 
be  contact  prints  galore  made  from  each 
negative,  enlargements  from  the  best 
and  most  treasured  subjects,  and  what's 
more,  each  amateur  carried  away  by  his 
own  success  would  be  the  means  of 
spreading  the  contagion  to  twenty 
others.  The  endless  chain  is  hard  to  fol- 
low to  its  ultimate  conclusion,  but  it  is 
easy  to  see  at  the  end  of  it  all  a  tremen- 
dous boom  for  the  finisher,  and  a  great 
impetus  to  the  business  generally. 

Now,  what  we  are  aiming  at  is  this — 
the  manufacturers  of  film  cameras,  films, 
plates,  etc.,  are  spending  yearly  hun- 
dreds of  thousands  of  dollars  in  advertis- 
ing, to  keep  up  the  enthusiasm  and  to 
make  now  converts.  In  addition,  they 
are  spending  millions  in  plants,  patents 
and  in  experiments,  tending  toward  the 
improvement  and  simplification  of  photo- 
graphy as  a  pastime,  and  there  is  no 
force  greater  than  the  co-operation  of 
the  photo  finisher  to  put  behind  this 
fabulous  advertising  and  manufacturing 
expenditure. 

The  finisher  can  boost  the  game  in 
many  ways :  by  careful  development  of 
the  films,  and  by  making  good  prints 
from  the  negatives. 

The  best  co-operation  the  finisher  can 
give,  however,  is  by  assisting  the  manu- 
facturer to  educate  and  instruct  the 
amateur.  If  the  amateur  can  be  taught 
by  the  manufacturer  to  use  his  camera 
right,  to  snap  the  shutter  only  under 
proper  conditions  instead  of  trusting  to 
blind  luck,  to  cease  believing  in  the 
magic  power  of  one  plate  or  one  brand 
of  film  as  against  another,  the  consump- 
tion of  photographic  goods  would  be- 
come so  general  that  every  man,  woman 
and  child  would  be  a  customer  of  the 
photo  finisher.  When  an  amateur  insists 
on   making   failures   the   finisher   should 


take  down  his  name  and  address  and 
send  it  to  the  manufacturer  whose  goods 
the  amateur  is  using.  The  manufacturer 
would  be  glad  to  pay  for  this  service. 
The  very  worst  thing  that  the  finisher 
can  do  is  to  give  the  amateur,  as  is  often 
the  case,  the  cock-and-bull  story  that  the 
kodak  or  camera  is  no  good — that  the 
film  is  "rotten,"  or  something  else.  The 
cameras,  films  and  plates  of  any  reput- 
able manufacturer  will  produce  good  pic- 
tures. There  may  be  some  fine  points  of 
difference  between  them,  but  that's  all. 
Over  and  under-exposure  are  mere  mat- 
ters of  common  sense  on  the  part  of  the 
user,  and  the  misguided  or  untaught 
amateur  who  makes  a  failure  to-day  on 
one  kind  of  plate  or  film,  if  steered  to 
some  other  brand,  may  chance  by  luck  to 
hit  it  right  once  or  twice,  but  will  again 
fail  after  his  luck  deserts  him;  then  fail- 
ure overpowers  him  and  he  chucks  the 
whole  thing  away,  disgusted.  The  result 
— one  customer  less  for  the  finisher  and 
for  the  manufacturer. 

The  photo  finisher  should  be  a  booster. 
It  is  true  that  he  has  no  time  to  teach 
every  amateur  who  comes  to  his  door, 
but  he  can  take  down  his  name  and  ad- 
dross  and  send  it  to  the  manufacturer, 
who  will  do  the  rest. 

Cultivate  Personal  Acquaintance. 
A  personal  acquaintance  should  be 
cultivated  with  each  customer,  partic- 
ularly with  those  who  are  now  to  photo- 
'.:raphy.  Lot  the  amateur  see  thai  it  is 
not  only  their  custom  that  is  being 
courted,  but  that  an  interest  is  being 
shown  in  his  success.  A  little  hint  and 
advice  occasionally  given  in  a  friendly 
manner  will  go  a  long  way  to  cement 
the  patronage  of  the  amateur  and  his 
friends. 


GOOD    SALES   PROMOTION  IDEA. 

Some  dealers,  says  Carl  Hunt  in  "Sys- 
tem," have  found  ways  to  increase  in- 
terest and  promote  sales  of  supplies  and 
sundries  during  the  otherwise  dull 
months,  taking  advantage  of  the  fact 
that  the  long  winter  evenings  are  ideal 
for  printing  work. 

Such  a  plan  was  that  of  a  dealer  who 
began  to  display  small  calendar  cards 
early  in  December,  with  the  suggestion 
that  persons  with  cameras  make  calen- 
dars for  Christmas  gifts,  or  New  Year's 
remembrances,  using  attractive  films 
they  already  had  on  hand.  In  the  centre 
of  the  display  were  several  cards  "made 
up,"  the  dealer  using  for  this  purpose 
a  few  particularly  attractive  pictures  of 
children. 

He  not   only   sold  the  calendar  cards, 


New  Issues  in  Music 

Music  copyrighted  at  Ottawa  in  No- 
vember includes  the  following:  "Car- 
ina,",  by  Dan.  Caslar.  "A  Canadian 
Doll:  A  Toast  and  March,''  words  by 
David  II.  Waterbury,  music  by  T.  Ar- 
nold Knox  and  R.  A.  March  of  St.  John, 
X.B.  "You're  Locked  in  My  Heart"; 
words  by  Beri  Kalmar  and  Edgar  Leslie, 
music  by  Ted  Snyder.  "Oh,  How  He 
Can  Sing  An  Irish  Song,"  words  by  Gus 
Kahn,  music  by  Grace  Le  Roy.  "Down 
in  Waterloo,"  words  by  Alfred  Bryan, 
music  by  Albert  Gumble  and  -luck 
Wells.  "Come  and  Dream  With  Me  in 
a  Persian  Garden,"  words  and  music  by 
•  Ian  Brown.  "I've  Come'to  Take  You 
Rack  Home,"  words  by  Andrew  K.  Al- 
lison, music  by  Geo.  Botsford.  "On  the 
Amazon,"  words  by  G.  C.  Hadez,  music 
l\  Louis  Silvers.  "Mother  Hubbard 
Was  a  Wise  Old  Dame,"  words  by  Al. 
Bryan,  music  by  Gus  Edwards.  "I  Miss 
Your  Smile,"  words  and  music  by  Edna 
Shepherd.  "I'd  Like  to  Know  What 
Happened  to  Mary,"  words  by  J.  Bran- 
don   Walsh,   music   by   Ernest  Breuor. 

Francis,  Day  &  Hunter's  Song  Annual 
is  in  evidence  with  the  approach  of 
Christmas  and  the  call  for  suitable 
".jollity"  songs.  The  33rd  annual  num- 
ber contains  24  of  the  latest  successful 
songs  and  ballads,  including  some  sung 
by  Harry  Lauder  and  other  popular 
comedians,  also  one  by  the  late  Harry 
Pragson.  Every  song  has  a  chorus  and 
many  "patters"  are  included.  Harry 
Lauder's  3rd  Album  of  Popular  Songs 
published  by  this  bouse,  contains  17  of 
his  latest  songs,  which  are  chiefly  of  bis 
own  composition,  together  with  a  bio- 
graphical sketch  of  the  artist  by  Chas, 
Wilmot.  Both  albums  have  words  and 
music  with  pianoforte  accompaniments 
complete,    and    the    tonic    sol-fa    setting. 

Among  the  shoot  music  copyrighted  at 
Ottawa  recently  was  a  "Hymn  for  the 
Soldiers  at  the  Front,"  by  Mrs.  Emma 
Rawson,  of  London,  Ontario. 


but  many  of  those  who  bought  did  not 
have  supplies  for  printing  on  hand  and 
had  to  buy  complete  new  outfits.  As  a 
result,  the  sale  of  the  calendar  cards, 
while  worth  the  cost,  was  really  the 
smallest  part  of  the  business  that  re- 
sulted. 

Later,  the  same  dealer  made  a  display 
of  valentine  p.isteards,  offering  opaque 
paper  with  heart-shaped  cut-out  designs 
in  connection  with  postcards  for  this 
purpose,  and  in  the  centre  of  the  exhibit 
was  a  placard:  "Send  valentines  they 
will  appreciate  and  keep."  Like  the 
calendar  card  display,  he  found  this 
brought  many  out-of-season  sales  of 
chemicals  and  other  supplies  in  addition 
to  the  sales  of  postcard  printing  paper. 


BOOKSELLER      AND      STATIONER 


37 


SHEET  MUSIC  AND 
MUSIC  BOOKS  OF 
THE  BETTER  CLASS 

We  are  sole  representatives  in  Can- 
ada of  the  leading  English  music 
publishers  and  carry  a  very  com- 
plete stock  of  standard  publications 
for  educational  and  general  use. 

NEW  SONGS;  PIANO  MUSIC, 
VIOLIN  and  ORGAN  MUSIC,  AN- 
THEMS and  CHORUSES  in  great 
variety.  Liberal  discounts  to  the 
trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS 
ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  TORONTO 


Condensed    Advertisements 

MISCELLANEOUS. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 

plied  no  matter  on  what  subject  Write  us. 
We  can  get  you  any  book  ever  published. 
Flease  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 

DODD  &  LIVINGSTON,  FOURTH  AVE.  AND 
30th  St..  N.Y.  City.  Dealers  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tf) 

LIVE  AGENTS  OR  DEALERS  WANTED  IN 
every  city  or  town  to  control  sale  of  new  of- 
fice device;  $3,000.00  a  year  men,  here  is  your 
opportunity.  Write  Sales  Manager,  James  P. 
Easton  &  Co.,  212  McGill  Street,  Montreal. 

TRAVELLING  SALESMEN  WANTS  LINE 
for  Western  Canada  —  energetic,  experienced 
and  financially  responsible.  Had  successful 
experience  in  retail  stationery,  books  and 
fancy  goods.  Always  had  good  results  on  the 
road.     Box   316,   Bookseller   &   Stationer. 

CROWLEY.  THE  MAGAZINE  MAN.  INC..  3291 
3rd  Ave..  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

BUSINESS    CHANCES. 

OPENING  FOR  STATIONER  AND  DRUG- 
gist  in  Armstrong,  Okanagan  Valley,  B.C. 
Armstrong  population  1,500,  besides  large  fruit 
ranching  district.  Will  sell  my  stock  and 
fixtures  ($6,000),  books,  stationery  and  fancy 
goods.  Will  reduce  stock  or  give  special  terms 
to   druggist.      II.    S.    Best,    Armstrong,    B.C. 

FOR  SALE— INTEREST  IN  ONE  OF  THE 
best  situated  wholesale  and  retail  book, 
stationery  and  photo  supply  businesses  in 
Vancouver:  established  over  20  years.  Onlv 
reason  for  selling  on  account  of  ill-health  of 
one  of  partners.  Arrangements  might  be 
made  for  purchase  of  whole  of  business. 
Granville  Stationery  Co..  Ltd  .  successors  to 
Bailey  Bros.  Co.,  Ltd..  540  Granville  Street. 
Vancouver,    B.C.  ftfl 

AT  A  DISCOUNT  3  SHARES  IN  THE  WIL- 
11am  Tyrrell  Co.,  Limited,  par  value  $300. 
Harry  Lomas,   Sun  Life  Building,  Toronto. 

WANTED. 

WANTED.  GOOD  REPRESENTATION  ON 
Commission  Basis  for  our  Line  in  complete 
Canada.  For  further  information  write  us 
direct.,  ("has.  S.  Clark  Co.,  Art  Publishers  of 
Greeting  and  Tally  Cards.  141  West  36th  St., 
New   York. 

WANTED— TRAVELER  FOR  TORONTO  AND 
Western  Ontario  to  carry  stationery  lines. 
Write   Box   327,    Bookseller  and    Stationer. 

GOOD  MAN  FOR  WESTERN  TERRITORY, 
carrying  general  stationery  line.  Box  321, 
Bookseller  and    Stationer. 

NEW  YORK  HOUSE  WANTS  CANADIAN 
sales  agent.  State  experience  and  qualifica- 
tions.    Box   322,    Bookseller   and    Stationer. 


Strike  the  Happy  Medium 

with 

RENEWABLE 
MEMORANDUMS 


EVER  notice  how  your  customers  strive  for 
something  different  in  the  line  of  memoran- 
dums'?   Most  of  them  consider  the  day  of  the 
ordinary  bound  memorandum  book  is  past.     A 
large  number  feel  skeptical  about  the  loose-leaf 
kind. 

But  show  them  the  "B.  &  P."  Renewable  Memor- 
andum —  the  happy  medium  between  the  two 
extremes  of  bound  and  loose-leaf  memorandums — 
and,  incidentally,  the  biggest  selling  item  ever 
offered  in  fine  memorandum  books. 

The  "B.  &  P."  Renewables  come  in  a  wide  range 
of  sizes,  enabling  you  to  meet  any  requirements. 
Made  in  several  styles  of  binding  —  American 
Russia,  and  Russia  Calf  with  skiver  lining.  Also 
the  Russia  Calf  with  gold  tooling  on  edges,  which 
make  most  acceptable  holiday  gifts.  Just  write 
to-day  for  full  details  and  quotations. 

BOORUM  &  PEASE  COMPANY 

Manufacturers  of 

"STANDARD"  BLANK  BOOKS 

The  Line  of    10,001    Number* 

MAIN  OFFICE  FACTORIES 

Hudson  Ave.  and   Front   St.,  Brooklyn,  N.Y. 

Brooklyn,  N.Y.  St.  Louis,  Mo. 

SALESROOMS : 

109-111    Leonard   St.,      Republic   Bldg..      220    Devonshire    St.,     4000   Laclede  Ave. 
New  York.  Chicago,  111.  Boston,  Mass.  St.   Louis,   Mo. 


Where  Publishers  and  Readers  Get  Together — Booksellers  Like 
the  Special  Holiday  Gift  Book  and  War  Book  Advertising  Idea 
Retailers  and  Their  Trade  Friends. 


Henderson  Bros.,  booksellers  and  sta- 
tioners of  Oshawa,  Ont.,  writing-  to 
Bookseller  and  Stationer  in  reference  to 
the  special  pages  featuring  gift  volumes 
for  Christmas  trade  and  war  books,  in 
the  November  number,  speak  in  the 
most  favorable  terms  of  this  book  ad- 
vertising idea,  savins;  that  it  serves  to 
impress  the  dealer,  bringing  his  attention 
more  especially  to  the  particular  titles. 
The  letter  -ended  with  this  sentence: 
"Your  last  two  numbers.  October  and 
November,  have  been  extra  good  and 
are  full  of  good  ideas  for  the  retailer." 

A  similar  commendation  was  received 
from  Irving  Groh,  proprietor  of  droll's 
Drug  and  Book  Store,  Strassburg,  Sask. 
What  appealed  to  him  especially  was 
the  grouping'  of  books  of  a  certain  class 
featured  by  different  publishers,  to- 
gether on  one  page,  such  as  the  page  de- 
voted to  war  books  and  the  pages  head- 
ed "Books  to  Feature  for  Christmas," 
as  appearing  in  our  November  number. 
Mr.  Groh  made  the  point  that  it  was  a 
distinct  help  to  the  bookseller  to  have 
books  of  outstanding  importance  thus 
grouped  together. 

A,  H.  Jarvis,  of  the  Book  Store,  Ot- 
tawa, was  another  who  wrote  commend- 
ing this  new  book  advertising  idea. 

R.  S.  Willis,  of  Uxbridge,  Ontario, 
wrote  referring  to  the  advantage  afford- 
ed to  the  bookseller  in  ordering  by  this 
systematic  association  of  books  coming 
under  certain  classifications. 

Tn  this  connection  J.  IT.  Fisher  &  Son. 
booksellers  and  stationers,  of  Paris,  Ont., 
write  as  follows:  "Tn  our  opinion  your 
two  advertising-  pages  in  the  November 
issue  "Sure-Sellirm-  War  Books,"  and 
"Books  to  Feature  for  Christmas" 
should  certainly  be  of  great  assistance 
to  booksellers  in  making  up  orders  and 
as  a  necessary  consequence  the  publish- 
ers advertising  under  these  headings 
must   reap  considerable  benefit. 

A  significant  letter  of  commendation 
which  came  to  Bookseller  and  Stationer 
referring  to  these  special  advertising 
pages  was  that  of  W.  T.  Allen,  booksell- 
er and  stationer  of  Rowmanville,  Out., 
who  found  it  a  help  not  only  in  buying 
books,  but  in  selling  them.  There  is  a 
hint  here  for  other  booksellers.  Draw 
the  attention  of  the  customer?  to  the 
war  books  for  instance  featured  in  this 
issue  of  Bookseller  and  Stationer,  and 
the  present  issue  and  by  this  means  some 
3ales  will  likely  be  developed.  The  same 
applies  to  the  holiday  publications  feat- 
ured in  the  advertisements  in  these  two 


issues. 

Patterson's.  Stratford,  successors  to 
II.  M.  Patterson,  bookseller  and  station- 
er. Stratford,  Ontario,  write  as  follows 
in  reference  to  this  special  advertising 
feature:  "We  certainly  consider  the 
plan  an  excellent  one  and  of  great  as- 
sistance." 

What  about  a  subscription  to  Book- 
seller and  Stationer  as  a  Christmas  gift 
for  each  member  of  your  staff.  They 
will  appreciate  it.  You  will  profit.  We 
have  a  special  proposition  to  make  you. 

At  a  cost  of  less  than  ten  cents  per 


in  the  advertising-  pages  of  the  trade 
paper,  as  their  best  friends.  The  dealer 
who  gives  his  business  to  firms 
whom  they  get  into  touch  with 
through  advertising  in  Bookseller 
and  Stationer,  runs  no  risk,  but 
such  is  not  the  case  with  some  un- 
known firms  who  send-  representatives 
to  call  upon  the  trade.  Instances  are 
not  unknown  in  which  dealers  have 
bought  from  such  firms  only  to  regret 
having-  had  anything  to  do  with  them. 

This  is  just  another  indication  of  how 
the   existence  of     a  g"ood     medium   like 


J.  H.  JOST 


P.  O.  BOX  TBO 


HALIFAX.  Canada,  Hov.  16/14 


Mesers.  The  L&clean  Publishing  Co.  Ltd., 

Toronto,   out. 
Dear  Slrs:- 

The  Hovenber  lesue  of  Bookseller  and  Stationer  to 
hand,   and  In  going  over  it.    I  consider  the   idea  of  the   special 
featuring  of  Zrcas  advertising  a  good  one.     I  an:  sure  tho  person 
who  merely  scans  the  pages  of  advertising  will  admit  that  the 
nake-up  and  the  pulling  qualifies  is  well  done.     I  an  in  duty 
bound  to   say  that  I  have  placed  criers  with  three  different  bouses 
f~or.  the  particular  pages  as  above  mentioned. 


month,  the  bookseller  and  stationer  is 
afforded  a  wonderful  bureau  of  informa- 
tion and  ideas  by  subscribing  for  Book- 
seller and  Stationer.  Where  can  you 
find  a  better  paying  proposition? 


WHO    ARE    YOUR    FRIENDS? 

The  retail  bookseller  and  stationer  has 
confidence  in  the  firms  whose  advertise- 
ments appear  in  the  trade  paper.  They 
realize  that  this  paper,  with  its  thirty 
years'  standing  is  the  best  sort  of  a 
champion  of  their  interests  and  it  is 
only  natural  that  they  should  look  upon 
the  firms  who  are  regularly  represented 
38 


Bookseller  and  Stationer  is  beneficial  to 
the  trade  in  general.  In  the  sense 
touched  upon  in  the  foregoing.  Book- 
seller and  Stationer  is  a  protection  to 
the  retailers  whose  confidence  is  not 
misplaced  wlien  they  intrust  their  orders 
to  the  publishing,  manufacturing  and 
wholesale  distributing  concerns  whose 
announcements  they  see  in  this  paper. 
The  bookseller  and  stationer  will  do 
well  to  keep  this  point  in  mind  realizing 
that  it  is  to  their  interests  to  buy  from 
known  friends  of  the  retailer,  effective 
indications  of  such  friendship  being  the 
finding  of  their  advertisements  in  this 
paper. 


BOOKSELLER      AND      STATIONER 


39 


"Sports"  Playing  Cards 


Leaders   in 

a  second 

grade 

Good 

Luck 

and 

St. 
Lawrence 


LACROSSE    DESIGN 


Special  card  for  whist  players,  Colonial  Whist 

We  are  headquarters  for  Playing  Cards — Made 

in  Canada — Style  and  finish  equal 

to   Imported  Cards. 

Advertising  Cards  of  all  sorts,  Novel  designs 
Sorted  Litho.  and  Book  Papers 

FOR  SAMPLES  AND  PRICES  APPLY 

CONSOLIDATED  LITHOGRAPHING  AND  MANU- 
FACTURING CO.,  LIMITED 

Successors    (o    The    Union    Card    and    Paper   Company,  Montreal 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


Keith's  Fine  Papers 

The  Dealer  Who  Has 
An  Eye  For  Business 
Will  Establish  His 
Business  On  A 
Business  Basis 


<J  And  the  point  is  this:  Holiday  merchan- 
dise from  foreign  countries  will  be  very 
limited — with  the  natural  result  that 
goods  m&de  on  this  side  of  the  Atlantic 
will  he  in  supreme  demand. 

<fl  Fine  Stationery  in  all  sorts  of  attractive 
boxes  from  the  low-priced  packages  to 
those  more  elaborate,  will  bend  the 
branches  of  many  Christmas  trees  this 
year — Keith's  Papers  will  lead. 

Cfl  To  every  dealer  of  Stationery  in  the  Do- 
minion, we  suggest  writing  or  calling  upon 
Mr.  Wm.  E.  Coutts,  Toronto,  who  will  be 
glad  to  give  all  particulars  regarding 
Keith's  Fine  Papers.  Prices  will  interest 
you. 

American  Papeterie  Company 

Sole  Manufacturers 

Albany,  New  York,  U.S.A. 


40 


BOOKSELLER     AND      STATIONER 


Venus  Drawing 

17  Degrees 

6B  Softest  to  9H  Hardest 


Venus  Copying 

2  Degrees 

Medium  and  Hard 


AMERICAN   LEAD   PENCIL  COMPANY 

Correspondence  Solicited  220   FIFTH   AVENUE.   NEW   YORK 


The 

Dalton 

Royal  Auction  Bridge 

Pad 

Best  Made 

New 

Count   on   Every   Sheet                             15 

i  cts. 

Retail 

C 

discount  to  Dealers  Only 

WYCIL  &  CO 

83  Nassau  St., 

New  York 

When   writing  advertisers   kindly    mention 
Bookseller  and  Stationer 


No.    1733  Transparent  Edges.       See  our  Catalogue  No.  42. 

WESTCOTT-JEWELL  CO.,  T^ulsT 


ROBR0YTON 

HINKS  .WEILS  &C° 

BIRH4_LNCHAM,^i 


Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


U 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  Is  made  of  fine  steel,  writes  e:islly  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
Industry. 

Manufactured  by  the  proprietors: 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


606.  Congress  Playing  Cards. 


Gold  Edges. 


Air-Cushion   Finish. 


Club  Indexes. 


9 


2 


Copyright,  1914.  by  The  D.  S.  Playing  Card  Co..  Cincinnati.  C.  S.  A. 

Always  Something  New  in  Congress 

The  famous    MONA   LISA  now  ready,  also  two  excellent  examples  of  color  blending  in 
the  new  HELEN   and  VIOLA. 

Every  sixty  days  a  new  design   is   added   to    CONGRESS new  issues  since  January 

1st  are   Harvest   Moon,   Alt   Heidelberg,  Volendam,   Helen,  Viola,   Mona   Lisa,  with  revis- 
ions in   Pocahontas,   Moonlight,   Grace,   Stung  and   Erin. 

Send  for  CONGRESS   FOLDER  showing  all  designs actual  cards. 

THE  UNITED  STATES  PLAYING  CARD  COMPANY,  Cincinnati,  U.S.A. 


BOOKSELLER     AND     STATIONER 


41 


TOYS 


IRON 


AND 


STEEL 


A  large  and  attractive  variety  of  floor  toys. 
Fire  Engines,  Hook  and  Ladder  Trucks, 
Dump  Carts,  Truck  Wagons,  Steel 
Trains  and  Mechanical  Nos. 

Manufactured  by  THE   WILKINS  TOY  CO. 

KEENE,  N.H.,  U.S.A. 

Represented  by 
RIEMANN.  SEABREY  CO..  11-15  Union  Square  W..  New  York 


PARAGON 
PEN   BRUSH 

No.  80 

Paragon  Rubber  Fountain  Marking  Pen  is  the 
best  Marking  Pen  or  Brush  ever  invented  for  making 
card  board  signs  and  marking  cartons  and  shipping 
packages,   and   for  School   Work. 

The  principal  feature  is  the  uniform  mark.  No 
different   line   or  mark   can   be   made. 

Retails  for  10  cents.  Can  be  ordered  through  any 
Canadian   jobber. 

Manufactured    by 

FRANK  A.  WEEKS  MFG.  CO. 

93  Jolin    Street,   New   York. 

Manufacturers  of 

Paragon    Slide    Cover    Inkstands,    and    other    Specialties. 


THE  McKINLEY  MUSIC  CO.,  ^Sork1 

now    offers   to   the    dealer 

The  Greatest  Money-Making  Proposition 

that    has    ever    been    obtainable    in    the    history    of    the    sheet 
music  world,  in  the 

ROOT  POPULAR  MUSIC  ASSORTMENT  and 

THE   McKINLEY  DEMONSTRATOR 
A  HORNLESS  TALKING  MACHINE 

Fearing  Use  necessity  of  a  singer  and  player  you  have 
always  put  off  starting  that  sheet  music  department  in  your 
store;  realizing  the  ensuing  expense,  in  maintaining  such  a. 
department  up  to  the  standard  of  your  desire. 

In  the  McKlnley  Demonstrator  we  have  turned  this  former 
actual  expense  into  a  profit-maker.  You  arouse  the  interest 
of  your  prospective  customers  in  three  articles  in  one  demon- 
stration —  Sheet  Music,  The  McKinley  Hornless  Talking 
Machine    and    McKinley    Velvet    Records. 

Assurance  is  given  the  dealer  of  the  elimination  of  dead 
stock  on  his  shelves,  of  any  piece  of  The  Root  Popular  Music 
Assortment,    by    our   exchange    offer. 

The  McKinley  Edition  of  Ten  Cent  Music 

will  always  hold  fust  place  as  an  Edition  of  Standard,  Classic 
and    Teaching    Bfusic. 

An  established  deinanH  for  this  line  of  music  exists 
throughout  the  United  States  and  Canada.  It  meets  the  require- 
ments of  the  Teacher,   Student  and   the  Accomplished  Musician. 

It  has  proved  itself,  to  thousands  of  dealers  to  be  the 
best  foundation  for  a   sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold  means  a  profit 
of  over  200%   to   the  dealer. 

The  McKinley  Edition  conforms  in  every  detail  with  Can- 
adian  copyright   laws. 

A  great  advantage  to  the  merchant  as  a  "Trade  Bringer" 
is  the  catalogues  bearing  the  dealers'  imprint  which  are  sup- 
plied with  both  of  these  Editions.  These  catalogues  will 
attract  more  customers  to  your  store  than  any  other  medium 
you   could   employ. 

Write   us   for   Samples   and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet 
Music     House"     in     the     World. 

CHICAGO:   1501-15  EAST  FIFTY-FIFTH  STREET 


Seen  Our  Marble  Lines  for 
This  Season  Yet? 

Some  of  the  most  unique  and  attractive  lines  yet 
devised  are  included  in  our  marble  lines  for  this 
season.  Marbles  whose  unusual  beauty  and 
coloring  make  irresistible  displays.  Why  not  get 
a  goodly  share  of  this  season's  marble  trade  by 
displaying  the  most  attractive  and  quick-selling 
lines  you  can  secure?  Illustrated  booklet  and 
price  list  will  be  mailed  without  obligation. 


THE  M. 


F.  CHRISTENSEN  &  SON  CO. 
AKRON,  OHIO,  U.S.A. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


ii 


PLAYTHINGS 


J9 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free   if   requested. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


42 


BOOKSELLER      AND      STATIONER 


The  effect  of  the 

Great  Conflict 

upon  business  and  investment 
values  has  been  far-reaching. 
The  business  man  and  the  in- 
vestor has  never  been  in 
greater  need  of  accurate 
knowledge  of  conditions  — 
and  of  the  best  possible  busi- 
ness and  financial  counsel. 

THE  FINANCIAL  POST 
of  CANADA 

through  its  unexcelled 
sources  of  information,  and 
its  exact  analyses  and 
forecasts,  supplemented  by 
its  by-mail 

INFORMATION  BUREAU 

which  deals  with  financial  or 
business  problems,  furnishes 
a  service  of  unsurpassed 
value. 

Annual  Subscription  $3.00  the  Year. 
Write   for   a   Sample   Copy. 

THE  FINANCIAL  POST 
of  CANADA 

143-153    University    Avenue 
TORONTO  CANADA 


Safe  Investments 

The  Financial  Post  of  Can- 
ada is  the  recognized  author- 
ity on  Canadian  investments. 

Each  week  it  gives  much 
exclusive  information  re- 
specting Canadian  compan- 
ies; also  reliable  news  on 
bond  and  stock  issues,  min- 
ing and  real  estate  conditions. 

The  INVESTOR'S  IN- 
FORMATION BUREAU  is 
maintained  free  to  subscrib- 
ers and  answers  by  letter  all 
inquiries  about  investments. 
Write  for  sample  copy  and 
our   subscription   offer. 

The  Financial  Post 
of  Canada 

Toronto 

'The  Canadian  Newspaper  for  Investors" 


An  illustration  from  "Big  Business  and  the  Private  Detective" 

A  Magazine  for  Business 

Men 

Why  docs  MacLean's  Magazine  appeal  so  strongly 
to  business  men?  For  answer  look  at  the  con- 
tents of  the  December  number,  which  contains 
the  following  features    especially    prepared    for 

business  men: 

The  Valuable  Work  of  Our  Upper  Chamber. 

An    article    on    the   part   that   the    Senate    plays    in    National 
legislation. 

Big  Business  and  the  Private  Detective. 

An  article  dealing  with  the  steps  big  Canadian  corporations 

take  to  detect  crime. 
Extracting  a  Fortune  From  Salt. 

The   fascinating   story   of   how    a    Canadian   built   up   a   sub- 
stantial fortune 
Some  Canadian  Women  in  Business. 

An   article   dealing  with      the      experience   of   various   clever 

women 
The  Business  Outlook. 

A  review  of  conditions  throughout  the  Dominion  by  the  editor 

of  The  Financial  Post. 
Making  a  Boy  to  Put  on  the  Market. 

A  strong  article  on  juvenile  training. 
The  Tortoise. 

A  serial  story  based  on  business  experiences,  and 
A  Selection  of  the  Best  Articles  From  the  Magazines  of  the  World. 

MacLean's  Magazine 

DECEMBER  NUMBER  NOW  ON  SALE 

20c.   a  copy.     $2.00   a  year. 

MacLean  Publishing  Company,  143-153  University  Avenue,  Toronto 


BOOKSELLER      AND      STATIONER 


43 


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500  Window  Trims  Like  This. 


PAT'D. 

UKITEO 

AND  FOREIGN 

COUNTRIES 

The  Storage  Chest.  The  89  YOUNITS  that  make  up  this  »et  ate 
put  up  in  A  HARDWOOD,  HINGED-LID  STORAGE  CHEST 
(oiled  finish).     A  good  place  to  keep  any  part  of  the  set  that  is  not  being  used. 

Stock  Carried  in 

Cincinnati,  New  York,  San  Francisco  and  Canada. 

Address  all  correspondence  for  above  points  to  Cincinnati,  O. 


N 


ow 


I 


A  complete  set  of  wood 
Window  Display  Fixtures 
for  the 

Stationery  Trade 

So  complete  in 
every  detail  that  you  can 
make  over  500  distinct 
Window  Trims  with  this 
one  set.  This  will  keep 
your  window  in  good  Trims 
for  the  next  dozen  years,  for 


$35#oo 


Net 


F.  O.  B.  Hamilton,  Ont. 

Write  for  particulars 

and  special 

Catalog 

No.  20 

You   then  can  order  through  your  jobber  or  direct 


Foreign  distributor: 

Australia — Chas.  Ritchie,  Sidney,  Australia 

Write  above  for  foreign  prices 


The  Oscar  Onken  Co. 

262  Fourth  Ave. 

Cincinnati,  Ohio,  U.S.A. 


44 


BOOKSELLER     AND     STATIONER 


D1ER 


Teade. 
Mark 


•    •    ■     LIMITED 

Printers &<jPa6/is/2ers  of 

CHRISTMAS  CARDS 

CALENDARS-- 

EASTER&BIRTHDAY  cards 

MENU  &  NAME  CARDS 
DANCE  LISTS&PARTT  INVITES 

SACHET  GREETING  NOVELTIES 
PRIVATE  GREETING  CARDS 


Speciality.  Tloral  Colour  Gravure  Cards 

DArNTILY    PERFV/MED 

BLANKS  &  PRINTING  for  PUBLISHING  TRADE 

in.  exc/c/s/ve jyroeesses 
(111  enquiries  dtrect  fo  VERDI  ER  LT?. 

18  CHRISTOPHER  STREET  LONDON  EC- 


NATIONAL  LOOSE  LEAF  LINE 


National  Loose  Leaf  Memo  Book 

IN  the  National  Loose  Leaf  Memo  Book  we  have 
produced  the  very  best  article  of  the  kind  that  can 
be  manufactured.  The  mechanism  is  strong,  mechan- 
ical and  compact;  it  holds  the  sheets  positively,  yet 
opens  handily  with  slight  pressure  on  lever  attachment. 
The  book  is  made  thin  for  pocket  usr,  handsome  and 
durable.  The  rings  are  set  to  Standard  Gauges  and 
will  take  all  standard  punched  sheets.  Full  flexible 
black  morocco  binding,  lined  with  genuine  black  skiver, 
and  a  neat  pocket  is  set  in  the  covers  of  all  sizes. 
An  examination  will  serve  to  convince  both  as  to  the 
quality  of  the  workmanship  and  the  superiority  of 
design. 

The  I :it«  —  I  edition  of  the  National  Loose  Leaf  Catalog 
is  solid  full  of  faets,  figures,  prices  and  illustrations 
which  will  facilitate  the  sale  of  these  goods.  Sent 
on    request. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


Do  You  Ever 
Make  an  Ink  Blot? 


No.  491 
2    1-oz.  Bottles 


Of  course  you  do. 
And  so  do  your  cus- 
tomers. Once  sell 
them 

CARTER'S 

INKY 

RACER 

and  they  will  be  so 
pleased  with  its  effici- 
ency and  ease  of  hand- 
ling that  they  won't 
want  to  use  anything 
else. 


This   means   steady,   constant  profits   for   you. 
Have  you  tried  it? 

The  Carter's  Ink  Co. 


356  St.  Antoine  St. 


MONTREAL 


Here's  direct  evidence 


As  Bookseller  and  Stationer  has  often 
pointed  out,  the  contents  of  the  adver- 
tising pages  are  of  the  most  valuable 
nature  in  keeping  the  members  of  the 
trade  posted  about  goods  that  can  be 
profitably  sold  in  book  and  stationery 
stores. 

In  a  recent  issue  of  Bookseller  and 
Stationer,  Birn  Bros,  had  a  full-page 
announcement  in  tw.o  colors,  detailing  some 
of  the  many  items  making  up  their  line  of 
art  publications  and  among  the  returns 
which  this  advertisement  brought  was  a 
mail  order  for  over  $100  worth  of  these 
goods  from  Zackerelli's  Bookstore,  of 
Dawson  City,  Yukon. 

YOU,  Mr.  Dealer,  should  read  and  heed  the 
advertisements  in  this  issue. 

YOU,  Mr.  Advertiser,  will  benefit  thereby. 
The  same  thing  applies  to  future  issues. 


B  0  ( )  K S  E  L  L  E  R      AND      STATIONER 


45 


TALLY- CARDS 

PLACE-  CARDS 

vSCORRrADSfORALLGAMES 

GREETING-CARDS 

CONGRATULATION-CARDS 

BIRTH  -ANNOUNCEMENTS 

CALENDAR  PADS 

CHRISTMAS-CARDS 

CHRISTMAS-FOLDERS 

CALENDAR- MOUNTS 

PARTY-  INVITATIONS 

INITIAL- STATIONEPCf 

DANCE-PROGRAMS 


CHAS-H-ELLIOTT-CO- 

NORTH  PHILADELPHIA 


Wood  Photo  Frames 


Solid  Wood  glnlaid  Wood 

No  Plaster  Mouldings 
Novel  and  Exclusive  Designs 
Superior  Linen  or  All-Wood  Backs. 

All  British  Make 


Order  an  Export  ISet    d>  -|  /"\ 
of  Samples,  Value  .  .    «]>  1 V7 

Full  particulars  enclosed  from  which 
to  make  up  order. 


Messrs.  Edward  Mortimer 

Limited 

Halifax,  England 

London    Office  :     34    Paternoster    Row,  E.C. 


LOCAL   VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


54  W.  Lake  Street 


CHICAGO 


46 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

Hd,    H,    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Humpies  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationer*.  TORONTO. 


ACCOUNTANTS    AND    AUDITORS. 


JENKIN8  &    HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

151  Toronto  St.  52  Can.  Life  Bldg 

Toronto  Montreal 


PAYSON'S  INDELIBLE  INK 


IHDEUBU 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diplomh 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1898,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


YOUR    AD.    HERE 


WOULD  BE  READ 


BY    OVER    80°/   OF 


CANADA'S    BOOK- 


SELL  ERS    AND 


STATIONERS. 


ART    SUPPLIES. 

A.   Ramsay   &   Son  Co.,  Montreal. 

Artists'    Supply   Co.,   77   York   St.,   Toronto. 

BLOTTING    PAPERS. 

The  Albemarle   Pajjer  Co.,   Richmond.   Va. 
John  Dickinson  &  Co.,  Montreal. 

IS  LANK     BOOKS. 

Boorum   &   Pease  Co.,   Brooklyn,    N.Y. 

Brown    Bros.,    Ltd.,   Toronto. 

Warwick    Bros.    &    Rutter,   Toronto. 

The   Copp,   Clark   Co.,   Toronto. 

W.    .1.   (Jane  &  Co.,   Toronto. 

National   Blank   Book   Co.,   Holyoke,   Mass. 

Buntin,    Gillies    &    Co.,    Hamilton. 

CHRISTMAS    AM)    PICTURE    TOST    CABDS. 

Alfred  Guggenheim,   529   Broadway,   N.Y. 
.Men/.ies  &  Co.,   Toronto. 
Biru   Bros.,   2tiG   King   St.    W..   Toronto. 
Valentine  &  Sons.   Toronto  and  Montreal. 
Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 

CODE   BOOKS. 

The   American   Code   Co.,    83    Nassau    St.,    New 
lork. 

CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Binney    &    Smith,    New    York. 

ENVELOPES. 

Warwick    Bros.    &    Rutter,    Toronto 
Copp.    Clark    Co..    Toronto. 
W.    .1.    Gage   &   Co..    Toronto. 
Buntln,   Gillies   &   Co.,    Hamilton. 
Brown   Bros..   Limited,  Toronto. 

FANCY    PAPERS,   TISSUES  AND  BOXKS. 

Dennlson    Mfg.    Co.,    Boston. 
Men/.ies    &    Co.,    Toronto. 

A.    U.    MacDougall    &    Co.,    266    King    St.    \V„ 
Toronto. 

FOUNTAIN     PENS. 

San  ford    &    Bennett    Co.,    51-53    Maiden     1, 

New    York. 
A      R.    McDougall    &    Co..    266    King     St.    W., 

Toronto. 
Mabie,    Todd    &    Co..    Toronto. 
Paul   E.   Wirt   Co.,  Brown   Bros..   Ltd.,  Toronto, 

Canadian    Agents, 
Arthur   A.   Waterman   Co.,   Ltd.,   New  York. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.    M.    Iliggins  &  Co.,    Brooklyn,   N.Y. 
The   ('niter's   Ink   Co.,   Montreal. 
Stephens'    Inks,   Montreal. 
s.    S.    Stafford    Co.,    Toronto. 

INDELIBLE     INK. 

Payson'a    Indelible    Ink. 
Carter's    InJ<    Co.,    Montreal. 
S     S.    Stafford   Co.,   Toronto. 
II.   C.    Stephens,   London,   Eng. 

INKSTANDS. 

l  he   Sengbusch  Co.,  Milwaukee. 

LEAD    AND    COPYING    PENCILS. 

A.     R.    McDougall    &    Co.,    206    King     St.     W-, 

Toronto. 
American    Pencil   Co.,    New    York. 

LEATHER  AND  FANCY  GOODS. 

Warwick    Bros.   &    Rutter,   Toronto. 
Broun    Bros..    Ltd.,   Toronto. 

LOOSE     LEAF     BOOKS.     BINDERS     AND 
HOLDERS. 

Smith,    Davidson    &    Wright,    Ltd.,    Vancouver. 

National   Plank   Book   Co.,    Holyoke,   Mass. 

Warwick    Bros.    &    Rutter,    Toronto. 

W.  .1.  Gage  &  Co.,  Toronto. 

Buntln,   Gillies  &  Co.,    Hamilton. 

The  Copp,  Clark  Co.,  Toronto. 

The    Brown    Bros.,    Ltd.,   Toronto. 

Boorum    &    Pease    Co.,    Brooklyn. 

Samuel    C.    Tatum   Co.,    Cincinnati. 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most    complete    line    of    Ledger,    Sectional 

Post,     Solid      Post      and      Other     Loose     Leaf 
Metals. 

i  >n    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wi«. 
New  York  City 


Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 
HAND  BOOK. 

Enlarged  and  revised  to  date 

Price,  $1.00 

MATTE'S  INTEREST  TABLES 
at  4  to  10  per  cent Price,  $3.00 

MATTE'S  INTEREST  TABLES 
at  3  per  cent Price  $3.00 

HUGHES'  INTEREST  TABLES 

and  book  of  days  combined,  at  3  to 
8  per  cent Price,  $5.00 

HUGHES'    SUPPLEMENTARY  IN- 
TEREST TABLES 

Price,  $2.00 

HUGHES'  INTEREST  TABLES 

at  6  and  7  per  cent.,  on  folded  card, 

Price,  $1.00 

HUGHES*     SAVINGS    BANK    IN- 
TEREST TABLES. 

at  2y2,  3  or  3x/2  per  cent.,  each  on 
separate  card Price,  $1.00 

BUCHAN'S   STERLING  EX- 
CHANGE TABLES 

Price,  $4.00 

BUCHAN'S    STERLING    EQUIVA- 
LENTS AND  EXCHANGE 
TABLES. 

Price,  $4.00 

BUCHAN'S  PAR  OF  EXCHANGE 

(Canadian) 
Mounted  on  card   Price,  35c. 

THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES. 

From  5  to  100  per  cent,  advance 

Price,   $2.00 

IMPORT  COSTS 

A  new  Advance  Table  .  .  Price,  $1.50 

THE  IMPORTER'S  GUIDE 
Advance  Tables   Price,  75c. 

A    complete  catalogue  of  all  the  above  publication!  itn 
free  upon  application. 

Morton,Phillips  &  Co. 

PUBLISHERS 
115  Noire  Duna  S«.  W«t  MONTREAL 


N.B  —The  BROWN  BROS..  L»d  .  Toronto,  carry 

a  full  line  of  our  publications. 


BOOKSELLER     AND      STATIONER 


47 


BUYERS'  GUIDE 


When  Loi.siderin,-  School  Supptits 

write  us  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   ^tJ^'.T" 

77  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and   Publishers   by 

HENRY  GEORGE 

16-20     Farringdon    Ave.,    Farringdon 
Street,   London,  Eng. 

Fick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


When 

Writing 

Advertisers 

Kindly 
Mention 

This 

Paper 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

06  JOHN  STREET  V  NEW  YORK 


MAP     PUBLISHERS. 

Rand,    McNally   &   Co.,    Chicago. 
The   Copp,   Clark   Co.,   Toronto. 

NEWS    COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto.    Win- 
nipeg. 
Toronto   News   Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPEK     FASTENERS. 

The    O.    K.    Mfg.    Co.,    Syracuse,    N.Y. 

PAPETERIES   AND    WRITING    PAPERS. 

Warwick  Bros..  &  Butter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

The    Brown    Bros.,    Ltd.,    Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta 
tioners,     Toronto. 

The  Copp,   Clark   Co.,   Toronto. 

Buntin,    Gillies   &   Co.,    Hamilton. 

Baton,  Crane  &  Pike,  Pittsfield,  Mass. 

A.    It.    MacDougall    &    Co.,    2G6    King    St.    W., 

'    Toronto. 

PHOTO     MAILERS. 

Thompson  &  Norris,  Brooklyn,  N.Y. 

PLAYING     CARDS. 

Goodall's   English   Playing  Cards,  A.  O.  Hurst. 

Scott   St.,  Toronto. 
Consolidated     Lithographing     and     Mfg.      Co.. 

Ltd..    Montreal. 
V.  S.  Playing  Card  Co.,  Cincinnati,  O. 

PICTURE  POST  CARDS. 

Gilbert   Posit  Card    Co.,   54  W.   Lake  St.,   Chi- 
cago. 
Bim   Bros..  266  King  St.  W.,   Toronto., 
Valentine  &   Sons   Publishing   Co.,   Montreal. 

SHEET    MUSIC. 
Anglo-Canadian     Music    Pub.     Assn.,     144    Vic- 
toria  St.,  Toronto. 

STATIONERS'  SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
•  Toronto. 

The  Copp,  Clark  Co.,  Wholesale  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter.  Wholesale  Station- 
ers,  Toronto. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

Buntin,    Gillies   &  Co.,   Hamilton. 

STEEL     WRITING     PENS. 

John    Heath,    8    St.    Bride    St.,    E.G.,    London. 

Hinks,   Wells  &  Co.,   Birmingham,   Eng. 

Spencerian  Pen  Co..  New  York. 

Esterbrook  Pen  Co.,  Brown  Bros.,  Ltd.,  Tor- 
onto.  Canadian    Representatives. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

STENCIL     BOARDS. 

The  M.  J.  O'Malley  Co.,   Springfield,  Mass 

TALLY  CARDS,  DANCE  PROGRAMMES, 
ETC. 

The   Chas   H.   Elliott   Co.,    North    Philadelphia, 

Pa. 
The  Drysdale  Co.,   Chicago. 
Warwick  Bros.   &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless  Carbon  Co.,   Toronto. 
Mittag  &  Volger.  Park  Ridge,  N.J. 
The  A.   S.   Hustwitt  Co.,  Toronto. 
J.    A.    Heale    &    Co.,    96    John    St.,    New    York, 
N.Y. 

TOY    MARBLES. 

The  M.  F.  Christensen  &  Son  Co.,  Akron. 
Ohio. 

WALL    PAPERS. 

'tauntons.    Ltd..   Toronto. 
STANDARD    COMMERCIAL   PUBLICATIONS. 

Morton.   Phillips  &  Co.,  Montreal. 


SPECIAL  OFFER 

Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred    Guggenheim  &  Co. 

529-533  Broadway.  New  York 


THE  "WANT  AD." 

The  "want  ad."  has  grown  from  a 
little  nsed  force  In  business  life  Into 
one  of  the  great  necessities  of  the 
present  day. 

Business  men  nowadays  turn  to 
the  "want  ad."  as  a  matter  of  course 
for  a  hundred  small  services. 

The  "want  ad."  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It  br'^a 
together  buyer  and  seller,  and  enables 
them  to  do  business  though  they  may 
be  thousands  of  miles  apart. 

The  "want  ad."  is  the  great  force 
in  the  small  affairs  and  Incidents  of 
daily  life. 


"Select" 

Christmas   Cards 

have  a  reputation 
for  Originality  and 
Excellence  in  Style 
and  Value. 


SAMUEL  A.    C.  TODD, 

Publisher, 
26  BOTHWELL  STREET, 
GLASGOW,      SCOTLAND. 

Tki.ecrams  :    "Yui.etide,    Glasgow." 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


48 


BOOKSELLER      AND      STATIONER 


SUPERIOR  PAPER  FASTENERS 

Appropriately  named  The  1M.4  improved  fastener  has  been 
accepted  ars  superior  to  all  others  Double  prongs  prevent 
paper  twisting.    Prong  nouses  protect  fingers.. 

Scud    lor    samples   and    prices. 

Unique  among  Calendars  designed  for  those  who  want  the 
Imsi  and  most  up  to  date  article  of  its  kind  manufactured. 
With  i  he  UptoDatg  calendar,  one  can  never  be  in  doubt  or 
mistake  about  the  day  or  the  date.  The  bright  red  line 
mechanically  passes  through  and  cancels  all  past  dates.  At 
the   end    of   the    month,   the    red    cancelling   line   is    mechanically 

returned  ready   for  the  next   t ith.     The  mechanism    is  simple 

and  cannot  get  out  of  order.  "TJptoDate"  calendars  He  made 
in  two  sizes,  5  x  8y2  inches,  and  Zy2  x  6  inches  in  several 
shades  of  genuine  leather,  also  quartered  oak  and  solid  ma- 
hogany. 

In    genuine   leather    (either   size)    $2.00 

Solid    mahogany    or   quartered    oak    ease    (either   size)    $"2.50. 

Trade  discounts  on   application  to  the  manufacturers. 

Write    for   price-list   and    particulars. 

IDEAL  SPECIALTIES  MANT'G  CORP. 

552  PEARL  STREET  NEW  YORK,  U.S.A. 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London,  Lng. 

A.RAMSAY  &  SON   C° 

EST'D.   1842.    MONTREAL. 


XF  YOU  WANT  SOME- 
THING AND  DON'T 
KNOW  WHERE  TO  GET 
IT— (WRITE  US  —  WE'LL 
TELL    YOU. 

BOOKSELLER    AND    STATIONER 
Special  Service  Department 


SPEOCERIAn 
STEEL-  PEPS 

Made  in  Birmingham,  Eng.,  since  1860 

Imported  by  the  leading  jobbers  of  station- 
ery in  Canada. 

The  Standard  Pen  in  the  United  States  for 
expert  and  careful  writers. 

Samples    sent    on    application    to    the    Proprietors. 

THE  SPENCERIAN  PEN  CO. 

349  BROADWAY  NEW  YORK,  N.Y. 


The  "Sanitary"  Eraser 

MR.  DEALER:— 

This  is  a  line  of  erasers  that  you  should  put  in  stock  without  delay.  We 
are  advertising  them  extensively,  always  with  the  request  to  buy  from  you. 
The  popular  price  of  \0p  each,  when  merit  is  considered,  makes  them  ready 
sellers. 

THE  SANITARY  ERASER  receives,  at  its  open  end,  a  strip  of  rub- 
ber  1  g  inch  thick,  of  a  width  and  length  that  of  the  holder. 

By  slight  pressure  at  the  loop  end,  clean  rubber  is  fed  down  until  used; 
its  narrow  edge  allows  a  letter  or  line  to  be  erased  without  defacing  another. 
Two  rubbers  of  best  quality  are  made;  one  for  typewriter  and  ink,  one  for 
pencil. 

Attractively  finished;  Easy  to  Operate  and  "They  Always  IVork" 

The  illustration,  at  the  right,  is  a  reproduction  of  the  two  color  display  at- 
tached to  each  carton  containing  12  erasers,  each  in  an  individual  box.  This 
manner  of  packing  makes  a  very  attractive  display  and  keeps  the  goods  al- 
ways neat  and  clean,  as  well. 

Write  for  samples  and  prices 
ADVERTISED  PRODUCTS  —  LIBERAL  DISCOUNTS 

THE  0.  K.  MANUFACTURING  CO. 
rracuse,  N.Y.,  U.S. A. 

Stationers '  Specialties.      Sole  Licensors  and  Makers  of 

The  "SANITARY"  Patent  Eraser 
The  "RIES"  Patent  Letter  Opener 
The  "WASHBURNE"  Pat.  "O.K."  Paper  Fastener 

L.&C.  HARDTMUTH,  LTD.,  KOH-I-NOOR  HOUSE,  LONDON,  ENGLAND. 

Sole  Agents  for  Europe,  Asia,  Australia,   New  Zealand  and  South  Africa. 


Syi 


BOOKSELLER      AND      STATIONER 


There  will  be  a  big  demand  for  useful  and  serviceable  articles  for  presents  this  Christmas 
owing  to  the  exceptional  trade  conditions  and  we  suggest  that  you  carry  a  full  line  of 

MOORE'S  NON-LEAKABLE  FOUNTAIN  PENS 

to  enable  you  to  supply  the  demand  satisfactorily  and  profitably. 

Every  person  that  lias  carried  a  Fountain  Pen  realizes  the  necessity  of  carrying  it  in  the  pocket  point  up,  as 
directed,  or  their  clothing  will  soon  be  badly  soiled  with  ink,  also  their  hands  when  using  it.  Not  so  with  this  Pen; 
it  being  air  and  ink  tight,  it  can  be  carried  in  any  position  in  any  pocket  when  tilled  with  ink,  and  cannot  leak — a 
feature  which  Fountain  Pen  users  fully  appreciate.  Ladies  can  carry  them  in  their  purse  or  hand-bag  with  perfect 
safety,   which   they  cannot   do  with   other  styles  of  Fountain  Pens. 

New  Model — Long  Cap,  Single  Turn,  Larger  Ink  Reservoir 


Wholesale  Price  Retail  Price 
No                                                                                                                                                                                    Each  Each 

1  Plain  Black,  Chased  or  Mottled,  No.  2  Size  Gold  Pen   $3   60  $2  50 

2  do  do  do       No.  4   Size  ({old  Pen 2  35  3  50 


3     Narrow  Gold  Bands,  Chased,  No.  2  Size  Gold    Pen 


:i5 


do 


No.  4  Size  Cold     Pen     2  SO 


::  50 

4   (III 


5  Wide  Gold  Bands,  Chased.  No.  2  Siz,.  Gold   Pen     ::  00  4  50 

6  do  do        No.  4  Size  Gold  Pen     3  60  5  50 

The  above   "Tourist"    Pens  an-  only   4'/..   inches   long   when  closed,  being  very  convenient  fur  ladies  I"  carry  in 

their  chatelaine  bag,  or  for  gentlemen   in  carrj    in   their  tower  vesl   pocket. 


10       Plain  Black,  or  Mottled,  No.  2  Size  Gold  Pen    1   75  2  75 

10M  Special  for  Manifolding,  No.  2  Size  Gold  Pen    1  75  2  75 


FOUNTAIN-PErt 


11  Handsomely  Chased  Barrels,  No.  2  Size  Gold  Pen 
31  do  do  No.  4  Size  Gold   Pen 


2  bo 
2  5(1 


3  00 
3  50 


12  Narrow  Gold  Bands,  Chased,  No.  2  Size  Gold   Pen   2  (15 


4  00 


13  Wide  Gold  Bands,  Chased.  No.  2  Size  Gold  Pen :i  00  4  50 

22               do                         do       No.  4  Size  Gold  Pe  n :i  75  5  00 

Note. — Carried   in   stock   in   Fine.  Medium  and   Stub  Points:    state    which    are    wanted    when,    ordering.  Can  also 

lie   supplied   in    Oblique   Points   if  desired. 


NOTICE. — All  pens  shipped  filled  ready  for  use. 

CANADIAN  DISTRIBUTORS 


Cuts  Three-Fourths  Size. 


W.  J.  GAGE  &  CO.,  Limited,  84  Spadina  Ave.,  Toronto 


15  0  0  K  SELLER      AND      STATIONER" 


Are  You  Trying  to  Keep 

Christmas  as  Usual? 


See  that  you  are  stocked  up  in 


Holiday  PapeterieH 

( Greeting;  Booklets 

Tags,  Labels  and  Seals 

Xmas  and  New  Year  Postcards 


Parker  Lucky  Curve  Pens 

Colored  Tissue 

Crepe  Paper 

I  lolly  Wrapping 


Playing  Cards 
Gummed  Holly  Ribbon 
Tally  Cards 
Place  Cards 


Protect  Yourself 


Buntin,  Gillies  &  Co.,  Ltd.,  Hamilton 


w 


ish    you    a    better    Holiday  Trade    than    ever 


with   this  Shield 


WE  wish  to  extend 
our  best  wishes  to 
the  Canadian  trade  with 
the  approach  o!  the  holi- 
day season  and  for  a 
bigger  and  better  busi- 
ness in  nineteen  fifteen. 


Our  Proposition  Cannot 
Be  Bettered 


It  stands  out  prominently  from  among  the 
chaos  of  cheap   prices  and  poor  quality 

First: — Our  Standard  Catalogued  Goods. 
Second: — A    Large    Line    of    Specials    Adapted    to 
Every  Emergency. 


"Our  Line" 

TYPEWRITER    RIBBONS    AND    CARBON    PAPERS 
LEADS  ALL  COMPETITION 

MITT  AG  &  VOLGER,  Inc. 

Principal  Office  and   Factories:    PARK   RIDGE,   N.J.,   U.S.A. 

BRANCHES: 

New  York,  N.Y.,  261  Broadwaj       Chicaer<  !05  W    MonrocSt.      London,  7  and  8  Dyers  Bide.,  Holborn,  E,C. 

AGENCIES     In   eveo  'I    Lhi    world  :   in  ever)    city   ot  prominence. 


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